Podcasts about before microsoft

In this episode of ACM ByteCast, our special guest host Scott Hanselman (of The Hanselminutes Podcast) welcomes ACM Fellow Peter Lee, President of Microsoft Research. As leader of Microsoft Research, Peter incubates new research-powered products and lines of business in areas such as AI, computing foundations, health, and life sciences. Before Microsoft, he established a new technology office that created operational capabilities in ML, data science, and computational social science at DARPA, and before that he was head of the CS department at CMU. Peter served on President Obama's Commission on Enhancing National Cybersecurity and has testified before both the US House Science and Technology Committee and the US Senate Commerce Committee. He coauthored the bestselling book The AI Revolution in Medicine: GPT-4 and Beyond. In 2024, he was named by Time magazine as one of the 100 most influential people in health and life sciences. In the interview, Peter reflects on his 40+ years in computer science, from working on PDP-11s and Commodore Amigas to modern AI advancements. He highlights how modern technologies, built on decades of research, have become indispensable. He also talks about his healthcare journey, including work that earned him election to the National Academy of Medicine, and the potential (and limitations) of AI in medicine. Peter and Scott touch on the impact of LLMs, the lack of ethics education in traditional CS curricula, the challenges posed by growing AI complexity. Peter also highlights some important Microsoft Research work in AI for Science and Quantum Computing.

Sam Schillace is the CVP and Deputy CTO at Microsoft. Before Microsoft, Sam held prominent engineering roles at Google and Box. He has also founded six startups, including Writely, which was acquired by Google and became Google Docs. – In today's episode, we discuss: Sam's advice for future engineers What's next for AI How to develop technical taste The importance of asking “what if” questions Lessons on market timing Scaling a software company in 2024 – Referenced: Amazon: https://amazon.com Box: https://www.box.com/ Elon Musk: https://twitter.com/elonmusk Google Docs: https://docs.google.com Itzhak Perlman: https://itzhakperlman.com/ Microsoft: https://www.microsoft.com Netflix: https://www.netflix.com Tesla: https://www.tesla.com/ The Innovator's Dilemma: https://www.amazon.com.au/Innovators-Dilemma-Clayton-M-Christensen/dp/0062060244 TurboTax: https://turbotax.intuit.com/ Uber: https://www.uber.com/ Walmart: https://www.walmart.com/ Workday: https://www.workday.com/ Writely: https://techcrunch.com/2005/08/31/writely-process-words-with-your-browser/ – Where to find Sam Schillace: LinkedIn: https://www.linkedin.com/in/schillace/ Newsletter: https://sundaylettersfromsam.substack.com/ Twitter/X: https://twitter.com/sschillace – Where to find Brett Berson: LinkedIn: https://www.linkedin.com/in/brett-berson-9986094/ Twitter/X: https://twitter.com/brettberson – Where to find First Round Capital: Website: https://firstround.com/ First Round Review: https://review.firstround.com/ Twitter/X: https://twitter.com/firstround YouTube: https://www.youtube.com/@FirstRoundCapital This podcast on all platforms: https://review.firstround.com/podcast – Timestamps: (00:00) Introduction (02:54) Lessons on market timing (07:30) Developing technical taste (09:51) Asking “what if” questions (14:03) Building Google Docs (19:32) The decline of Google apps (20:57) The Innovator's Dilemma facing Microsoft (22:53) The differences between Google and Microsoft (24:42) How to build a winning product (27:46) Becoming an optimist (29:12) Why engineering teams aren't smaller (32:00) Sam's prediction about AI (34:11) Capturing the value of AI (37:43) How you should think about AI (45:33) Advice for future engineers (48:18) What makes a great engineer (49:45) One thing the best engineers do (51:37) Microsoft's new leverage (56:01) Scaling software in 2024 (59:50) The future of AI across several sectors (64:28) What Sam and a violinist have in common

In this episode of Windows Weekly, Mikah Sargent is joined by Paul and Richard to discuss the latest Microsoft updates, news, and products. Paul chimes in on his experience at Microsoft's recent AI event, changes to Windows 11's confusing updates, last week's Xbox leaks, antitrust lawsuits against tech companies like Microsoft and Amazon, and more! Microsoft Special Event: Blockbuster... or blockluster? Paul went to his first in-person Microsoft event in almost four years. You're not going to believe what happened next! Ahead of the event, everyone was calling this a "Surface event" and some still are. But it was an AI event, period. Were our expectations met? Copilot "rebrand" was in many ways the biggest news Microsoft 365 Commercial arrives November 1 - And Microsoft 365 consumer is a thing Microsoft announced two Surface PCs at event, one with an NPU. And then two other Surface PCs/devices. Most of these do not matter WTF is happening with Windows 11 23H2? We had a confusing several days, the perfect end-cap to a confusing year when it comes to Windows updating. But now we have the answers. At special event, Microsoft reveals it will ship "next major Windows 11 update" September 26. It's 23H2! It's not 23H2! One day after the event, Release Preview gets Fall Update Paul attempted to achieve some clarity ahead of John Cable's post Microsoft releases the Fall Update (in preview form) Is Windows 11 finally where it needed to be when Microsoft shipped v1 two years ago? Follow-ups to last week's blockbuster news  Panos Panay will succeed Dave Limp at Amazon Further examination of the leaked Xbox documents Microsoft's reaction to the PS5 specs reveal is sort of clueless in retrospect Microsoft wanted to buy Nintendo. No, really. And it considered lots of companies Antitrust UK CMA provisionally approves of Microsoft's acquisition of Activision Blizzard So of course the FTC revives its lost battle against Microsoft/AB. You can't make this stuff FTC sues Amazon for monopoly abuse. Paul has questions. Lots of questions Dev and AI Intel announced its Meteor Lake chipset BEFORE Microsoft event. Amazon buys Anthropic for $4 billion Amazon announces generative AI features for Alexa at its hardware event Google Studio Bot expands worldwide in preview Microsoft is moving Windows device driver development to Rust Unity: JUST KIDDING GUYS SERIOUSLY GitHub Passkeys are GA Xbox Cuphead anniversary update is on the way, Xbox only Microsoft tweaks how Xbox/OneDrive integration works in a "bonus Xbox update for September" Tips and picks Tip of the week: Install the update, check the store App pick of the week: Amazon adBlocker RunAs Radio this week: SharePoint Online Features On-Prem with Sandy Ussia Brown liquor pick of the week: Pokeno Whisky Hosts: Paul Thurrott, Richard Campbell, and Mikah Sargent Download or subscribe to this show at https://twit.tv/shows/windows-weekly Get episodes ad-free with Club TWiT at https://twit.tv/clubtwit Check out Paul's blog at thurrott.com The Windows Weekly theme music is courtesy of Carl Franklin. Sponsors: GO.ACILEARNING.COM/TWIT lookout.com

In this episode of Windows Weekly, Mikah Sargent is joined by Paul and Richard to discuss the latest Microsoft updates, news, and products. Paul chimes in on his experience at Microsoft's recent AI event, changes to Windows 11's confusing updates, last week's Xbox leaks, antitrust lawsuits against tech companies like Microsoft and Amazon, and more! Microsoft Special Event: Blockbuster... or blockluster? Paul went to his first in-person Microsoft event in almost four years. You're not going to believe what happened next! Ahead of the event, everyone was calling this a "Surface event" and some still are. But it was an AI event, period. Were our expectations met? Copilot "rebrand" was in many ways the biggest news Microsoft 365 Commercial arrives November 1 - And Microsoft 365 consumer is a thing Microsoft announced two Surface PCs at event, one with an NPU. And then two other Surface PCs/devices. Most of these do not matter WTF is happening with Windows 11 23H2? We had a confusing several days, the perfect end-cap to a confusing year when it comes to Windows updating. But now we have the answers. At special event, Microsoft reveals it will ship "next major Windows 11 update" September 26. It's 23H2! It's not 23H2! One day after the event, Release Preview gets Fall Update Paul attempted to achieve some clarity ahead of John Cable's post Microsoft releases the Fall Update (in preview form) Is Windows 11 finally where it needed to be when Microsoft shipped v1 two years ago? Follow-ups to last week's blockbuster news  Panos Panay will succeed Dave Limp at Amazon Further examination of the leaked Xbox documents Microsoft's reaction to the PS5 specs reveal is sort of clueless in retrospect Microsoft wanted to buy Nintendo. No, really. And it considered lots of companies Antitrust UK CMA provisionally approves of Microsoft's acquisition of Activision Blizzard So of course the FTC revives its lost battle against Microsoft/AB. You can't make this stuff FTC sues Amazon for monopoly abuse. Paul has questions. Lots of questions Dev and AI Intel announced its Meteor Lake chipset BEFORE Microsoft event. Amazon buys Anthropic for $4 billion Amazon announces generative AI features for Alexa at its hardware event Google Studio Bot expands worldwide in preview Microsoft is moving Windows device driver development to Rust Unity: JUST KIDDING GUYS SERIOUSLY GitHub Passkeys are GA Xbox Cuphead anniversary update is on the way, Xbox only Microsoft tweaks how Xbox/OneDrive integration works in a "bonus Xbox update for September" Tips and picks Tip of the week: Install the update, check the store App pick of the week: Amazon adBlocker RunAs Radio this week: SharePoint Online Features On-Prem with Sandy Ussia Brown liquor pick of the week: Pokeno Whisky Hosts: Paul Thurrott, Richard Campbell, and Mikah Sargent Download or subscribe to this show at https://twit.tv/shows/windows-weekly Get episodes ad-free with Club TWiT at https://twit.tv/clubtwit Check out Paul's blog at thurrott.com The Windows Weekly theme music is courtesy of Carl Franklin. Sponsors: GO.ACILEARNING.COM/TWIT lookout.com

In this episode of Windows Weekly, Mikah Sargent is joined by Paul and Richard to discuss the latest Microsoft updates, news, and products. Paul chimes in on his experience at Microsoft's recent AI event, changes to Windows 11's confusing updates, last week's Xbox leaks, antitrust lawsuits against tech companies like Microsoft and Amazon, and more! Microsoft Special Event: Blockbuster... or blockluster? Paul went to his first in-person Microsoft event in almost four years. You're not going to believe what happened next! Ahead of the event, everyone was calling this a "Surface event" and some still are. But it was an AI event, period. Were our expectations met? Copilot "rebrand" was in many ways the biggest news Microsoft 365 Commercial arrives November 1 - And Microsoft 365 consumer is a thing Microsoft announced two Surface PCs at event, one with an NPU. And then two other Surface PCs/devices. Most of these do not matter WTF is happening with Windows 11 23H2? We had a confusing several days, the perfect end-cap to a confusing year when it comes to Windows updating. But now we have the answers. At special event, Microsoft reveals it will ship "next major Windows 11 update" September 26. It's 23H2! It's not 23H2! One day after the event, Release Preview gets Fall Update Paul attempted to achieve some clarity ahead of John Cable's post Microsoft releases the Fall Update (in preview form) Is Windows 11 finally where it needed to be when Microsoft shipped v1 two years ago? Follow-ups to last week's blockbuster news  Panos Panay will succeed Dave Limp at Amazon Further examination of the leaked Xbox documents Microsoft's reaction to the PS5 specs reveal is sort of clueless in retrospect Microsoft wanted to buy Nintendo. No, really. And it considered lots of companies Antitrust UK CMA provisionally approves of Microsoft's acquisition of Activision Blizzard So of course the FTC revives its lost battle against Microsoft/AB. You can't make this stuff FTC sues Amazon for monopoly abuse. Paul has questions. Lots of questions Dev and AI Intel announced its Meteor Lake chipset BEFORE Microsoft event. Amazon buys Anthropic for $4 billion Amazon announces generative AI features for Alexa at its hardware event Google Studio Bot expands worldwide in preview Microsoft is moving Windows device driver development to Rust Unity: JUST KIDDING GUYS SERIOUSLY GitHub Passkeys are GA Xbox Cuphead anniversary update is on the way, Xbox only Microsoft tweaks how Xbox/OneDrive integration works in a "bonus Xbox update for September" Tips and picks Tip of the week: Install the update, check the store App pick of the week: Amazon adBlocker RunAs Radio this week: SharePoint Online Features On-Prem with Sandy Ussia Brown liquor pick of the week: Pokeno Whisky Hosts: Paul Thurrott, Richard Campbell, and Mikah Sargent Download or subscribe to this show at https://twit.tv/shows/windows-weekly Get episodes ad-free with Club TWiT at https://twit.tv/clubtwit Check out Paul's blog at thurrott.com The Windows Weekly theme music is courtesy of Carl Franklin. Sponsors: GO.ACILEARNING.COM/TWIT lookout.com

In this episode of Windows Weekly, Mikah Sargent is joined by Paul and Richard to discuss the latest Microsoft updates, news, and products. Paul chimes in on his experience at Microsoft's recent AI event, changes to Windows 11's confusing updates, last week's Xbox leaks, antitrust lawsuits against tech companies like Microsoft and Amazon, and more! Microsoft Special Event: Blockbuster... or blockluster? Paul went to his first in-person Microsoft event in almost four years. You're not going to believe what happened next! Ahead of the event, everyone was calling this a "Surface event" and some still are. But it was an AI event, period. Were our expectations met? Copilot "rebrand" was in many ways the biggest news Microsoft 365 Commercial arrives November 1 - And Microsoft 365 consumer is a thing Microsoft announced two Surface PCs at event, one with an NPU. And then two other Surface PCs/devices. Most of these do not matter WTF is happening with Windows 11 23H2? We had a confusing several days, the perfect end-cap to a confusing year when it comes to Windows updating. But now we have the answers. At special event, Microsoft reveals it will ship "next major Windows 11 update" September 26. It's 23H2! It's not 23H2! One day after the event, Release Preview gets Fall Update Paul attempted to achieve some clarity ahead of John Cable's post Microsoft releases the Fall Update (in preview form) Is Windows 11 finally where it needed to be when Microsoft shipped v1 two years ago? Follow-ups to last week's blockbuster news  Panos Panay will succeed Dave Limp at Amazon Further examination of the leaked Xbox documents Microsoft's reaction to the PS5 specs reveal is sort of clueless in retrospect Microsoft wanted to buy Nintendo. No, really. And it considered lots of companies Antitrust UK CMA provisionally approves of Microsoft's acquisition of Activision Blizzard So of course the FTC revives its lost battle against Microsoft/AB. You can't make this stuff FTC sues Amazon for monopoly abuse. Paul has questions. Lots of questions Dev and AI Intel announced its Meteor Lake chipset BEFORE Microsoft event. Amazon buys Anthropic for $4 billion Amazon announces generative AI features for Alexa at its hardware event Google Studio Bot expands worldwide in preview Microsoft is moving Windows device driver development to Rust Unity: JUST KIDDING GUYS SERIOUSLY GitHub Passkeys are GA Xbox Cuphead anniversary update is on the way, Xbox only Microsoft tweaks how Xbox/OneDrive integration works in a "bonus Xbox update for September" Tips and picks Tip of the week: Install the update, check the store App pick of the week: Amazon adBlocker RunAs Radio this week: SharePoint Online Features On-Prem with Sandy Ussia Brown liquor pick of the week: Pokeno Whisky Hosts: Paul Thurrott, Richard Campbell, and Mikah Sargent Download or subscribe to this show at https://twit.tv/shows/windows-weekly Get episodes ad-free with Club TWiT at https://twit.tv/clubtwit Check out Paul's blog at thurrott.com The Windows Weekly theme music is courtesy of Carl Franklin. Sponsors: GO.ACILEARNING.COM/TWIT lookout.com

Show Resources Here were the resources we covered in the episode: Reporting Episode Bidding Episode   Follow AJ on LinkedIn NEW LinkedIn Learning course about LinkedIn Ads by AJ Wilcox Youtube Channel Contact us at Podcast@B2Linked.com with ideas for what you'd like AJ to cover. A great no-cost way to support us: Rate/Review! Show Transcript Have you used LinkedIn Ads to recruit employees? You mean it's not just for B2B marketing? Yeah, we're talking about white collar recruitment on this week's episode of the LinkedIn Ads Show. Welcome to the LinkedIn Ads Show. Here's your host, AJ Wilcox. Hey there LinkedIn Ads fanatics. So Thomas Veraar, who is one of our loyal listeners, he's also a LinkedIn rep out of Bulgaria, he reached out and suggested we talk about this topic. And it's a really important topic, because it's one that gets overlooked regularly. LinkedIn themselves in their marketing have gone all in on B2B. So these alternate cases where it's technically B2C, they don't really get much attention. Well, that changes today. We're gonna go over recruiting and hiring. We'll cover why it's great to do on LinkedIn Ads, and exactly how to execute campaigns like this. First up, we have the news. Our last episode was all about the ad rotation settings and we had a listener, Laura Seery​, who's the Senior Social Media Strategist out of the Marketing Practice in Seattle, Washington, she reached out and said, "I use rotate ads evenly for a week or so when adding new creatives to an existing campaign to give them a fair shake up against the top performing ads that were already there and let the algorithm learn about these new ads. Not sure how effective the strategy is, but it's what I've always done." And, Laura, I want to thank you, that's a really cool use of even ad rotation. As you know, one of the biggest problems with the LinkedIn ad auction is that existing ad creatives are weighted much heavier in the auction, because their performance is already known to LinkedIn. And it's less risky to keep showing ads that you've already shown before. So your usage here is actually really smart. It allows you to keep running existing creatives that have performed well and test something new into them. That said, I generally recommend against this, because when you launch new ad creatives, if there's anything detracting from them, you won't get data as fast. So my personal recommendation would always be to pause previous creatives when you launch new ones. But if you don't want to do that, yours is actually the perfect approach. And as a reminder to everyone, please reach out to us I share the email address Podcast@B2Linked.com all the time on here, and I want you to use it. Reach out, let us know what you're thinking about episodes. Let me know if there's anything I missed. I also want to congratulate LinkedIn and their employees. Many of you may not know but May 5th this year, LinkedIn celebrated 20 years in business. So so cool. And Eric from our team, noticed that there was a layout change in the campaign creation process. As you go to select an objective, there are prettier buttons and icons that kind of draw your attention to what objective you're going to care about most. And then when you get down to the ad formats, where you get to choose those, the buttons and icons are prettier there, too. So very cool, doesn't change the functionality at all. But hopefully, it's going to be a lot easier to draw our attention to the objective and the ad format that we want. drewva left a review on Apple podcast that says, "New to B2B marketing. I run a services firm that's beginning our journey into the B2B Digital Marketing. AJs podcast has been a great source of learning and ideas. My entire marketing team is listening and using his techniques. We really appreciate the knowledge and value he is sharing. Thank you, AJ." Well, Drew, I absolutely appreciate you sharing it with your team, the tips and tricks and secrets that I'm sharing. I absolutely love it when you share it with others. So thank you for the awesome review. And thanks for sharing it with your team and getting everyone listening. And everyone else I want to feature you here on the podcast as well. So leave us a review on Apple podcasts and I'd love to shout you out. Alright, with that being said, let's hit it. We're talking about why LinkedIn Ads is actually good for recruiting? Well, first of all, LinkedIn really is at the core, a hiring platform. And I tend to fight against this concept a bit, because it's a great platform to spend time and to learn and to grow professionally. But I can't argue that it really started out as a job platform. In fact, up until 2013, when the newsfeed rolled out, it was only then that in my mind it legitimately became a place that you could actually spend time and interact socially. That was really when it actually became a social media platform in my mind. I recently had a friend reach out who was part of a reduction in force. He was let go from his company. And I got a chance to give him some advice for things that he could do on LinkedIn to help him find his next gig. And I couldn't stop thinking about how much more effective it would have been for him to be active on LinkedIn already. And then it's so much easier to find the right gig when you have a strong network and following. One of my favorite podcasters out there, Jordan Harbinger, he runs the Jordan Harbinger show. In every episode, he says, "Dig that well before you get thirsty" and I think this is a great analogy. Be active on LinkedIn. Build a personal and social brand so that when you need it, it's there. It's a lot harder to after the fact and say, oops, now's the time when I need a job, I better go start getting active on LinkedIn. And there are some great hiring platforms out there and we've had the opportunity to work with many of them as clients. But none of them are as much of a no brainer to go to as LinkedIn when you're looking to hire. This may not surprise many of you, but LinkedIn has a whole recruiter side of their business and it actually makes up the biggest part of LinkedIn is revenue. Before Microsoft's acquisition of LinkedIn, I used to listen to the quarterly earnings calls. And it stayed pretty steady, where LinkedIn revenue was made up about 60% by their recruiter side of the business. And then the ads business made up about 20 to 22%. And then 20%, more for Sales Navigator side of the business. So early days, that means that recruiter got a lot of LinkedIn's attention. And it got the majority of the development and new features and all of that. So what is LinkedIn recruiter? Many of us may not know. Well, it's an upgraded profile that recruiters can use to reach out and find people and ask if they'd be interested in exploring an employment opportunity. And as part of some of those LinkedIn recruiter packages, you also get some advertising spend, and ads management as part of it. And if you're curious, this is actually where dynamic ads came from. They used to be an ad format that were specifically for recruiter and you may have seen some of them They put your picture in the ad, and they say, picture yourself at x company. And then Marketing Solutions got a hold of the ad format so now we can use them as spotlight ads and company follower ads. And we've gotten to see many of these campaigns. And if I'm being honest, they're really not great. Usually, they select all the defaults, which we talk about regularly not being a good idea. And I get the feeling that the employees who actually build these campaigns don't have a lot of real advertising experience on the platform. It makes sense if they spend most of their time in recruiter, they're probably not ads people. Too many times to count, we've built competing campaigns to aid in recruiting and ours have always outperformed. So I feel pretty confident in saying that you as a marketer, you're probably going to outperform your internal recruiters and your HR department by following the tips that I'm giving you today. Those of you who are recruiter users, you'll notice that there's some additional functionality for you in campaign manager now, like you have a whole objective called job applicants that we don't really get to use. There are some other things in there as well, but we won't get into it. So let's talk specifically about recruiter and why it's good. One big plus that you have with recruiter is that the focus is on reaching those who are actively looking for a job. We call these active job seekers. And this makes sense. These are existing people who want what it is that you're advertising, and you're giving it to them, and they convert, pretty cool. I will say though, one of my favorite parts about using LinkedIn Ads is we can actually reach people who aren't the active job seekers. And let me explain. The ones who aren't active we call them passive candidates and passive candidates are gold. With active candidates, there's always this question about why they're currently unemployed. Is it possible that they're difficult to work with or unproductive, or really any of those fears, and please don't misunderstand me saying that active candidates are bad, and they're not worth considering. They're definitely not. There's absolute gold there. It's just that with these passive candidates, we get around a lot of these potential concerns, because we know that someone is already gainfully employed, and they're passively considering their next gig. So if you go and make an offer to a passive candidate, lots of times, you're the only one that they're considering, and you don't have to be bidding against anyone. As opposed to active job seekers, if they've been searching for a while, they probably have many other irons in the fire, so to speak. So you'll be competing with a lot of other potential employers when you give them an offer. And if you do actually want to reach active candidates, you can do that, too. There's a trait inside of LinkedIn Ads that allows you to reach those who are active job seekers. So you really can get the best of both worlds. Some campaigns targeting just passive and others targeting just active candidates. So there's some awesome stuff about LinkedIn Ads. Native to the targeting, it allows us to target those who already have the right skills that would make them the perfect candidate for the job that we're recruiting for. And you can also target the geography they have to be in this certain metro area. Plus, we can even target past job titles and past companies they've worked with, it really is ideal. Plus, the dirty little secret here is that recruiting is really a bottom of funnel kind of offer so it shouldn't work well to cold audiences. But because the outcome is a step up in someone's career, people actually respond really well. All, we tend to see high conversion rates, along with higher candidate quality that you just can't get with other platforms. So that's why I love using LinkedIn Ads for recruiting so much. Alright, here's a quick sponsor break, and then we'll dive into exactly how to execute hiring campaigns on LinkedIn. 10:16 The LinkedIn Ads Show is proudly brought to you by B2Linked.com, the LinkedIn Ads experts. Managing LinkedIn Ads is a massive time and money investment. Want some of that back? Consider booking a discovery call with B2Linked.com, the original LinkedIn Ads performance agency. We've worked with some of the largest accounts over the past 12 years, and our unique scientific approach to ADS management, combined with our proprietary tools that allow us to confidently optimize and scale your LinkedIn Ads faster and more efficiently than any other agency, in house team, or digital ads hire. Plus, we're official LinkedIn partners, just go to B2linkedin.com/apply, answer a few questions, and we'd be excited to get to talk to you. Alright, let's jump into exactly how to go and execute these hiring campaigns. Execution here can be really simple. You just create a campaign that is targeting those with the skills and experience that you would require in a candidate. And your messaging can be pretty simple, too. The message could say something as simple as, "Hey, you look qualified for this position do you want to apply?" You can lead them to a job posting and collect resumes there, but we can go into more detail here about the options you have. First off in targeting, this depends a lot on how many applicants that you need, and how widespread the skills are that you're looking for. You can even consider how wide is this talent pool. So you can decide if you want to target very tight or a lot more broad. For instance, if I were looking for a highly technical role in my home state of Utah, and I can tell you that there are only like 2,000 people who fit that criteria, I'm probably going to target tightly around that specific technical skill set. And I'll know because the audience is small, I'm probably only going to get a handful of applicants for it. Or maybe I'm looking for something like a marketing manager who can work remotely, I can then broaden my targeting to 10s, or hundreds of 1000s, maybe even millions. And I might be able to expect a flood of applicants, and I won't have to bid as high to fill my budget there, too. I can also do a slow drip out to my ideal potential employees and get a slow and steady stream of applicants. This is really helpful for those companies who are always hiring, they're always looking for good talent, you can just have the steady drip going on, that keeps bringing you great candidates. When I'm targeting wide, I like to use job function plus seniority, plus, obviously geography. If that's too broad, you can tighten this up a little bit by layering on a skill, or groups, or interests. You may even want to layer on years of experience here. If however, you want to start doing some tight targeting, I really like to use job title plus geo. And you can even get that one tighter by requiring specific past employers or past job titles. And you can always use years of experience here as well. Did I miss any targeting tricks? Reach out to us at Podcast@B2linked.com. With how you actually message this, it can really be simple it can be whatever you want to say. I'd suggest messaging and an ad format that makes the job feel special and makes the candidate feel special that you'd be considering them as well. Initially, I'm thinking probably single image ads probably make the most sense. But I've seen a lot of recruiting also happen with text ads. So really, you can't go wrong with whichever ad format you choose. Let's talk about the landing page experience. Because this is probably the most important part. If you send a potential candidate to your normal job requisition page that has a bunch of fine print that's legally required, like must be able to lift 10 pounds and work in a dimly lit environment, then you've probably ruined the whole experience. It looks the same as everyone else's position and now you're being considered just like they would consider everyone else's positions. Instead, consider this, you can definitely send to a page that has the traditional upload your cover letter and upload your resume. But that won't perform as well as a page that makes the position feel special. And if you're treating it more like lead generation than as a job application, it's really going to stand out. Think maybe something like a page that has a video showcasing cool elements of your company culture. And maybe the hiring manager talking about the impact that this position is going to have. That kind of approach is really going to make your job stand out. And you could even use native lead gen forms to make the application process a little bit more simple, a little bit less friction prone. Maybe something like submit your name and email and we'll get back to you to schedule a conversation. I wanted to share a really cool example of recruiting campaigns on LinkedIn to really show you what's possible on the platform. We've gotten to implement this approach at real scale and we've spent over $30 million hiring on the platform. So I hope you'll geek out with me for a minute to see what's possible. We helped a particular hiring platform acquire candidates a few years back. They were specifically hiring software engineers. But there are so many different kinds of engineers out there. There's Python, there's Backend, there's Front end, C++, Java, etc. So we built out a campaign for each programming specialty. Let's say there's 20 of those, but then we have three different ways that we can reach each of those developers. We can reach them by their job title, like Ruby Developer, we can reach them by something like a skill, like a Ruby on Rails skill. And we can also reach those who are in Ruby development groups. So now you do the multiplication and now we have 60 campaigns. But then we also had different geographies that we can target these top 10 cities that were mostly hiring these developers. So we broke all that out. So now we have 600 campaigns, but it didn't stop there. Then we had different ad formats that we wanted to be able to use, we had text ads, we had sponsored content, dynamic ads, and sponsored messaging. So we built each one of these campaigns inside of each one of those ad formats. So now, if you do the math, there's 2400 campaigns. And in the process of this, we found that the limit that campaign manager allows in an account was a bit over 1200 campaigns. The way we decided to do it was one account per ad format. So it was a lot of campaigns to manage. It was definitely a lot of ads, especially when we had to refresh ad creative once a month. But what this allowed us to do was to make micro adjustments at real scale. And it gave us incredible control over the account and the efficiency metrics. If the client all of a sudden came to us and said that database developers are not in demand right now, no problem, we just shut all of the campaigns off that we're going after database people. If they came to us and said that demand for C++ developers was higher this week than it was last, we could go in and raise budgets, maybe 10% for each of the campaigns that were targeting C++ developers, and we can raise our bids a bit on them, too. At any time, we could go and pull data from LinkedIn and see based on click through rates, which programming discipline was most in demand that week, we could also determine quickly what level of competition was required to reach each of these specialties by looking at the CPCs. Or even looking at the floor bids for each of them. All of this is very quickly done with a pivot table in Excel. And if you're curious about that, go check out episode 69. That was all about reporting outside of campaign managers platform. So this wouldn't be complete without telling you what to avoid and what not to do. First off, your position still has to be an interesting and competitive and alluring proposition. Don't think that just because you're advertising it on LinkedIn, that you can include a position with fewer benefits and noncompetitive pay, and somehow candidates are still going to come out of the woodwork. Advertising is always pouring fuel on a fire. And if there's no fire to begin with, adding fuel just creates a flammable puddle on the ground. A big thanks to Dennis Yu for this analogy that I still think of and use all the time. But when the fire is already burning hot, pouring more fuel on, it just is going to make it a lot more impressive. We've covered this already, but don't send traffic to a boring job rack, try to make the position feel special. And as always don't use audience expansion. It's just going to extend your reach to those who wouldn't actually make great candidates. Make sure you're bidding properly. Go back to Episode 89 all about bidding. The same exact approach is going to work here in recruiting as it does on B2B advertising. And really don't do the stuff that I would normally tell you not to do all advertising on LinkedIn because it is so similar. All right, I've got the episode resources for you coming right up. So stick around 19:11 Thank you for listening to the LinkedIn Ads Show. Hungry for more? AJ Wilcox, take it away. All right, here's your resources. For this episode. We have the reporting episode ahat was episode 69. You'll see that in the show notes as well. We also just mentioned the bidding episode that was episode 89. Just a few back but if you or anyone you know is looking to learn more about LinkedIn Ads, have them check out the course that I did on LinkedIn Learning with LinkedIn. It's by far the lowest cost and the highest quality course out there at the moment. If this is your first time listening, welcome! We're excited to have you here! If you like what you heard, hit that subscribe button. But if this is not your first time listening, if you are already a subscriber, please do me the honor of going out and reviewing us, especially on Apple podcasts. But I have heard some people reviewing us on Spotify as well. And I'd love to shout you out for doing that. With any questions, suggestions, or corrections on anything that I've purported to have said, reach out to us at Podcast@B2Linked.com.. And with that being said, we'll see you back here next week. Cheering you on in your LinkedIn Ads initiatives.

ChatGPT and other artificial intelligence applications are responsible for a lot of questions about the future. Will AI help us humans, create insurmountable problems, or be no big deal? In Short Circuits: Music lovers who have trouble finding a local station they like will be happy with StreamWriter, a free application that not only plays music from thousands of radio stations but also makes it easy to record streams for later listening. • It's easier than ever to run Android apps on a Windows 11 computer, so let's look at how it's done. Twenty Years Ago (only on the website): Before Microsoft captured desktop computers with Word, a small company in Utah built Wordperfect into a world class application. By 2003, the battle was essentially over.

Ruth Kikin-Gil is a design strategist, a digital product designer, and a practical dreamer who focuses on product innovation across devices, input methods, and platforms. At Microsoft, she leads the Responsible AI Practices for Microsoft's security organization. She helps drive responsible AI and Microsoft through serving on multiple AI and ethics in engineering and research workgroups. Ruth is a co-creator of the Guidelines for Human-AI Interaction, and is on the programming committee of Microsoft's Machine Learning and Data Sciences internal office. We talk about humans, artificial intelligence, and ethics.  Listen to learn about: How designing for human-AI interaction differs from typical UI/UX design Microsoft's guidelines for human-AI interaction Ethical implications of AI The process of curating content for conferences Synthetic creativity The future of design and designers Our Guest Ruth is a design strategist, a digital product designer, and a practical dreamer that focuses on product innovation across devices, input methods and platforms. In Microsoft she leads the Responsible AI practices for Microsoft's Security org. She helps drive Responsible AI in Microsoft through serving on multiple Aether (AI and Ethics in Engineering and Research) work groups, is a co-creator of the Guidelines for Human-AI interaction and is on the programming committee of Microsoft's Machine learning and Data sciences (MLADS) internal conference. In her Microsoft career, she designed future experiences for Office, for an innovation lab, and for a strategy team. In addition, she lectures at the Human Centered Design and Engineering (HCDE) department in the University of Washington, Seattle. Before Microsoft she co-founded a digital product design agency in Tel-Aviv, was the corporate art director of a startup, worked for Nokia in Helsinki, freelanced in London, and earned her Interaction Design Master degree from IDII in Italy. She's interested in the interplay between society and technology, and the ways in which people appropriate technology in unexpected ways. She explores how existing social interactions and behaviors can be supported or transformed by technology and influence the creation of new products and services.. Show Highlights [01:55] Ruth talks about her AI work at Microsoft. [03:03] How AI and design connect and interact with our lives. [04:10] Curiosity as a guiding force in Ruth's career. [04:50] What it means to be a designer. [06:46] How Ruth started working on AI. [08:06] Finding and talking to others at Microsoft who were working with AI. [09:44] Thinking about how AI might influence design, and the ethical implications. [10:26] The AETHER team at Microsoft. [11:53] The work to craft guidelines for human-AI interaction. [12:40] Creating her own dream job. [15:01] The “Wild West” of the AI field, and the concept of responsible AI. [16:08] The question that started the work to create the 18 guidelines for human-AI interaction. [17:58] Ruth gives an example to show why the guidelines are important. [19:30] Guiding AI to make sure it is learning and changing in appropriate ways. [21:25] AI is about probability. [22:48] Designing for being wrong. [25:24] How people are using the guidelines in the design process. [26:01] Auditing existing experiences. [28:30] Ruth talks about being the Programming Director for the 2019 IXDA Conference and curating content. [31:23] Teaching design at the University of Washington. [32:09] The recent explosion in synthetic creativity. [34:50] The importance of good prompts when it comes to AI-generated art, and the rise of “prompt engineering.” [37:11] Thinking about the future and relevancy of design and designers as AI continues to evolve.   Links Ruth on Twitter Ruth on LinkedIn Ruth's website Ruth on Medium Ruth on Women Talk Design Ruth on the Interaction Design Foundation website Humanizing Technology through Design Interview with Ruth on all tech is human Humanity-centered design AI ♥ Design The Design of Everyday AI Things  Guidelines for Human-AI interaction Human Centered Design and Engineering (HCDE) – University of Washington Microsoft Aether (AI and Ethics in Engineering and Research)   Writings: The rise of the Demigod designer. God created the world with a word, by Ruth Kikin-Gil | UX Collective (uxdesign.cc) Humanity-Centered Design. How ethics will change the conversation… | by Ruth Kikin-Gil | Microsoft Design | Medium AI  Design. How AI can enhance the design process. | by Ruth Kikin-Gil | Medium   Talks: Better together: Guidelines for designing Human-AI Interactions on Vimeo Humanity-centered design: How can AI disrupt and augment the design process   Other Design Thinking 101 Episodes You Might Like Innovation Culture + Future of Work + Designing Value with Marc Bolick — DT101 E93 UX + Navigating Rough Design Waters + Design Leadership with Dennis Lenard — DT101 E82 Design Ethics in Augmented and Virtual Reality + Building a Design Career Path with Aaron Faucher — DT101 E11

Ruth Kikin-Gil is a design strategist, a digital product designer, and a practical dreamer who focuses on product innovation across devices, input methods, and platforms. At Microsoft, she leads the Responsible AI Practices for Microsoft's security organization. She helps drive responsible AI and Microsoft through serving on multiple AI and ethics in engineering and research workgroups. Ruth is a co-creator of the Guidelines for Human-AI Interaction, and is on the programming committee of Microsoft's Machine Learning and Data Sciences internal office. We talk about humans, artificial intelligence, and ethics.  Listen to learn about: How designing for human-AI interaction differs from typical UI/UX design Microsoft's guidelines for human-AI interaction Ethical implications of AI The process of curating content for conferences Synthetic creativity The future of design and designers Our Guest Ruth is a design strategist, a digital product designer, and a practical dreamer that focuses on product innovation across devices, input methods and platforms. In Microsoft she leads the Responsible AI practices for Microsoft's Security org. She helps drive Responsible AI in Microsoft through serving on multiple Aether (AI and Ethics in Engineering and Research) work groups, is a co-creator of the Guidelines for Human-AI interaction and is on the programming committee of Microsoft's Machine learning and Data sciences (MLADS) internal conference. In her Microsoft career, she designed future experiences for Office, for an innovation lab, and for a strategy team. In addition, she lectures at the Human Centered Design and Engineering (HCDE) department in the University of Washington, Seattle. Before Microsoft she co-founded a digital product design agency in Tel-Aviv, was the corporate art director of a startup, worked for Nokia in Helsinki, freelanced in London, and earned her Interaction Design Master degree from IDII in Italy. She's interested in the interplay between society and technology, and the ways in which people appropriate technology in unexpected ways. She explores how existing social interactions and behaviors can be supported or transformed by technology and influence the creation of new products and services.. Show Highlights [01:55] Ruth talks about her AI work at Microsoft. [03:03] How AI and design connect and interact with our lives. [04:10] Curiosity as a guiding force in Ruth's career. [04:50] What it means to be a designer. [06:46] How Ruth started working on AI. [08:06] Finding and talking to others at Microsoft who were working with AI. [09:44] Thinking about how AI might influence design, and the ethical implications. [10:26] The AETHER team at Microsoft. [11:53] The work to craft guidelines for human-AI interaction. [12:40] Creating her own dream job. [15:01] The “Wild West” of the AI field, and the concept of responsible AI. [16:08] The question that started the work to create the 18 guidelines for human-AI interaction. [17:58] Ruth gives an example to show why the guidelines are important. [19:30] Guiding AI to make sure it is learning and changing in appropriate ways. [21:25] AI is about probability. [22:48] Designing for being wrong. [25:24] How people are using the guidelines in the design process. [26:01] Auditing existing experiences. [28:30] Ruth talks about being the Programming Director for the 2019 IXDA Conference and curating content. [31:23] Teaching design at the University of Washington. [32:09] The recent explosion in synthetic creativity. [34:50] The importance of good prompts when it comes to AI-generated art, and the rise of “prompt engineering.” [37:11] Thinking about the future and relevancy of design and designers as AI continues to evolve.   Links Ruth on Twitter Ruth on LinkedIn Ruth's website Ruth on Medium Ruth on Women Talk Design Ruth on the Interaction Design Foundation website Humanizing Technology through Design Interview with Ruth on all tech is human Humanity-centered design AI ♥ Design The Design of Everyday AI Things  Guidelines for Human-AI interaction Human Centered Design and Engineering (HCDE) – University of Washington Microsoft Aether (AI and Ethics in Engineering and Research)   Writings: The rise of the Demigod designer. God created the world with a word, by Ruth Kikin-Gil | UX Collective (uxdesign.cc) Humanity-Centered Design. How ethics will change the conversation… | by Ruth Kikin-Gil | Microsoft Design | Medium AI  Design. How AI can enhance the design process. | by Ruth Kikin-Gil | Medium   Talks: Better together: Guidelines for designing Human-AI Interactions on Vimeo Humanity-centered design: How can AI disrupt and augment the design process   Other Design Thinking 101 Episodes You Might Like Innovation Culture + Future of Work + Designing Value with Marc Bolick — DT101 E93 UX + Navigating Rough Design Waters + Design Leadership with Dennis Lenard — DT101 E82 Design Ethics in Augmented and Virtual Reality + Building a Design Career Path with Aaron Faucher — DT101 E11

Meet Minjun Chen, a Project Designer at Microsoft, where she designs workspace search experiences for enterprise customers and organizations. Before Microsoft, Minjun's work experiences include building Amazon products and creating mobile and desktop experiences for Wayfair. In addition, she is passionate about helping junior UX designers by providing mentorship and helping them grow in their careers. Season 3: Different Paths One User Experience Series showcases different experts from various roles contributing to the user experience. -------------------------------------------------------------------- Thank you for listening! Please show your support by sharing this episode with friends and family and don't forget to rate it! ⭐️ ⭐️ ⭐️ ⭐️ #helloux #productdesigner # productdesign #uxdesign --- Send in a voice message: https://anchor.fm/helloux/message Support this podcast: https://anchor.fm/helloux/support

Before Microsoft started migrating all of their customers to Microsoft Dynamics Business Central and F&O, they had a similar strategy as Epicor or Infor, with several products in their portfolio targeted to specific industry verticals. In fact, they still sell products such as Microsoft SL. While they have announced the end of life for the SL product, some community members feel that the deadline is likely to be extended. They claim this as, in their opinion, Business Central might not be the best migration path for SL customers. And they are perhaps accurate in their assessment. This is because Positioning a product designed for FMCG distribution may not be the best fit for companies primarily in the project business. So, where does Microsoft SL stand as of today?In today's episode, we invited a panel of industry experts for a live discussion on LinkedIn to conduct an independent review of Microsoft SL's capabilities. We covered many grounds, including their strength in the construction and project-centric industries. Finally, we discussed why companies might have a hard time migrating to MS Dynamics Business Central once SL reaches its end of life in 2028. And why Microsoft may end up extending the deadline.For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.

Host: Selbi Allaberenova, Marketing Manager at GMAT ClubLisa Rios serves as Assistant Dean for MBA Admissions at NYU Stern School of Business, leading a team of 20 professionals. In this capacity, she oversees the core admissions function for the School's full-time MBA programs, as well as marketing and operations. Lisa joined Stern in 2008 and has evaluated nearly 50,000 full-time MBA applications and seen nearly 5,000 new full-time students start their MBA journeys during her nearly 14 years at the School. The best part of her role is that it does not feel like a “job”; she loves what she does. The biggest reason for this is the “Sternies” with whom she works every day; the second is the fast pace at which Stern innovates and challenges its people (including the Admissions team) to ideate, to try new things, and to continue to learn. She also enjoys the travel that is part of her job and the chance to explore other cultures; Mumbai, London, Istanbul, Tokyo, Toronto, and Beijing are just a few of her recruiting stops. And, the places she does not get to visit in person, she experiences through applicants' vivid images and descriptions in their “Pick Six” visual personal expressions admissions essays.In addition to her role leading the MBA Admissions team, Lisa also serves as a program chair for a cohort of MBA students as part of the School's Leadership Fellows Program. She also hosts one-on-one sessions with students to help them understand their individual Intercultural Development Inventory® (IDI®) results and development plan as part of Stern's commitment to diversity, inclusion, belonging, and equity (IDBE).Devna Shukla is an Emmy award-winning producer and currently a Senior Business Development Manager at Microsoft. Before Microsoft, Devna studied political science at UCLA and received an MBA from NYU Stern. After graduating from UCLA, Devna joined CNN's "Anderson Cooper 360" and ultimately became an editorial producer for the program, covering historic moments including the Newtown shooting, the Ebola crisis, and the Boston Marathon bombing. While at NYU, Devna was co-president of the Stern Technology Association, Vice President of Allyship for the Hispanic and Black Student Association, and co-host of the student podcast, "Stern Chats." Devna was also awarded the Joseph H. Taggart award, Stern's highest honor for excellence in leadership, community service, and academics.  Now at Microsoft, Devna works on strategic content partnerships to engage over a billion users across Windows, Edge, MSN and Bing.Drew Stern (He/Him) is an award-winning technology CEO and a proud LGBTQ+ leader with 3 high growth exits over the last 9 years. Throughout his career he's cultivated a portfolio of experience creating, growing and exiting successful SaaS start-ups, as well as leading Product, Marketing, Operations and Alliances for Fortune 100 companies. Drew is currently the CEO and Founder of Stageyo- an early stage start-up and the world's 1st digital marketplace specifically for stage performers to directly engage their supporters through unique content, experiences and patronage.  Previously, he was the CEO & Co-Founder of Esquify, a venture-backed, AI-driven tech company which was acquired by Xact Data Discovery (XDD) in Dec. 2018. As a product innovator and accomplished technology executive, Drew has held leadership positions at Salesforce/Buddy Media, XDD/Consilio and American Express, has been recognized as ‘40 Under 40' by M&A Advisor, winner of the "US LegalTech Venture Competition" and a ‘Notable LGBTQ Exec' and a "Notable Entrepreneur" by Crain's Business Chicago. He holds his MBA from the NYU Stern School of Business.

Originally for Los Angeles, Bonnie now lives in Seattle where she has held multiple positions within Microsoft. In her current role she works on the environmental sustainability team where she focuses on corporate environmental strategy. This career path stems from her love for biology and her want to make an impact through conservation. Before Microsoft, she trained as a conservation biologist, in which she was recognized as a National Geographic Explorer for her work in environmental education. Previously, she helped initiate the marine program for the Wildlife Conservation Society in Myanmar, discovered a new sea slug species in the Caribbean, and researched climate adaptation of endangered penguins in South Africa. Bonnie received her B.A. in organismic and evolutionary biology at Harvard University and was an inaugural Schwarzman Scholar at Tsinghua University.

Episode Notes Its a new year! And so with it a new season of Patch Notes! Alex and Nabeshin sit down to discuss various topics across the video games space, their favorite games, or just whatever they want to talk about at the time. This time, to kick of the beginning of the year (and we recorded this pretty obviously BEFORE Microsoft bought ABK [also: fuck Bobby Kotick]) with our good friend Brandon Gann to continue our yearly tradition of playing Fantasy Critic with video game scores. It's a fun time, and we also get to talk about what we're hyped for in 2022. Follow Alex: @ALFighter27 Follow Nabeshin: @Nabeshin186 Follow Brandon @GamesGann go here

Raz Bachar is the Global Lead for Startup Emerging Technologies & Managing Director - Israel at Microsoft For Startups. He is a business development professional and strategist, in generating growth for tech services and products. Before Microsoft, Raz built and drove the growth of AWS across several startup ecosystems in Europe, Middle East, and Africa through strategic planning, community building, and partnerships with VCs and accelerators. 

Shishir Mehrotra is the cofounder and CEO of Coda, a new doc for teams that combines documents, spreadsheets, and powerful building blocks into a single canvas. Shishir was formerly an executive at YouTube, overseeing the YouTube product. Over his 6 years tenure, he helped grow YouTube to the world's largest video destination, one of Google's largest and fastest growing businesses, and the platform of choice for a new generation of video creators.   Prior to Google, Shishir spent 6 years at Microsoft and held leadership roles in the Windows, Office, and SQL Server divisions. Before Microsoft, Shishir was the founding CEO of Centrata.   Shishir is an MIT graduate, and was awarded the Technology Review's TR35 ("35 innovators under 35") award in 2012. He has been an advisor to Spotify since 2015 and joined the board in June 2017. On this episode: Learn why Shishir made the difficult decision to leave YouTube and start a company of his own. Shishir explains why he was hesitant to found his own company. Discover how to stand out in a crowded marketplace. Learn the secrets to hiring well. Discover how to properly manage and develop your expectations. Key Takeaways: Great businesses have an incredibly simple core thesis. Be brutally honest when you're wrong. Ask every candidate you interview to do a presentation. Tweetable Quotes: “By the time the whole world thinks a category exists, you can't start the company anymore." “Entrepreneurship is full of naysayers.”

This episode was recorded BEFORE Microsoft bought out Bethesda so no discussion on that this week, but next week we will most definitely be talking about that.Topics this week:What Aaron and Jacob have been playing (they forgot about me...)PS5 Showcase Recap

007 - Vidya Sekhar, Miss India USA 1986, and Miss Michigan State Fair 1984, holds 2 World Records for Longest Solo Classical Dance Performance, through which she fund-raised thousands of dollars to benefit the American Heart Association and the American Cancer Society. Representing the next generation in a lineage of dancers and musicians from India, the Canadian-born singer, dancer and writer, is an advanced dance educator and musical performer for Hindu Temple Rhythms, celebrating almost 50 years of Bharata Natyam education in North America.Today Vidya is a certified PMP, CISSP, CCSP, GCIH with over 20 years experience. She is a senior security services engineer for Microsoft Managed Desktop (MMD). Earlier, she worked as a senior security PM for Microsoft's Cosine, Devices and Gaming Group Services Security team, focused on threat and vulnerability management. Previously, she was a co-author of the Microsoft Security Intelligence Report v14, v15 and v16, while working for the Microsoft Malware Protection Center (MMPC).Her passion for ensuring security that protects both individuals and enterprises from theft, fraud, terrorism, defamation and other abuses, is evident in the choices she makes to prioritize right mindfulness with the career options she has always chosen. Before Microsoft, Vidya leveraged her expertise to work with government and enterprise customers in areas including: risk & change management, BCP/DRP, application & operations security, and compliance/audit.Vidya was previously an award-winning television producer and journalist for PBS, CBS, CNN and various magazines such as CRN, HR Executive Magazine, and siliconindia, covering technology and the workforce since the late '80's, and has also been a panelist, speaker and/or host for national industry events, like the IT Consulting World Conference in New York/New Jersey, as well as the E-biz Conference in San Jose. She was also a founding Board Member of the Bay Agile Leadership Network, and participated actively in PMI as a content author and chapter lead for PMI's Program Management Standards 2nd edition.

Welcome to another adventure within the multiverse! We're teaming up with our friends over at The Retro Gamers Podcast to answer a question that has plagued men for generations. Which system is better: SEGA or NINTENDO? Throughout our search for answers, we're looking at the hardware behind the system, the game libraries, the legacies and more. Remember this was the original console war. Before Microsoft had the Xbox or Sony had the PlayStation. It was Sega & Nintendo. Do you prefer Sonic chasing the gold coins or Mario in the midst of mushrooms? Make sure you let us know where you stand on the issue? Share your memories of the systems with us as well. And more importantly, if you or someone you know is struggling with suicide, addiction, self-harm or depression - please free feel to reach out. Use any our resources (https://bit.ly/2KzYwfI), call the suicide lifeline (1-800-273-8255) or text 741-741.Music by Beggars (https://bit.ly/2x69ZuL). Sega logo is property of Sega. We do not own nor claim any rights. Nintendo logo is property of Nintendo. We do not own nor claim any rights. Batman V Superman is property of Warner Brothers & DC Entertainment. We do not own nor claim any rights.

Jose Pinero is the Founder & Chief Mentor at Latino Leadership Performance (LLP), a diversity consulting firm that helps companies better understand and nurture their Latino employees via keynotes, live & online seminars and coaching.  He has a unique skillset: 20+  years Fortune 100 experience, leading Diversity and Multicultural efforts in the Tech industry, being a gifted storyteller, and applying strategic and systemic approaches to complex problems.  Prior to LLP Jose was a Principal at YOJ Creative, a boutique marketing agency, whose clients included Starbucks, Microsoft Corp., Google, and the Nobel Peace Prize. Jose spent 18 years at Microsoft in a variety of marketing and strategy roles for categories such as new devices, Xbox, entertainment initiatives, business solutions, games, and consumer offerings. For half a decade he led the diversity and multicultural marketing initiative for all of Microsoft. In this role, Jose was the voice of Microsoft to the U.S. Hispanic community and an advocate for Latino opportunities. Before Microsoft, Jose performed brand management at Procter & Gamble.  Jose holds a Master in Business Administration from Georgetown University and Bachelor of Science from Cornell University. He also completed the UCLA Latino Leadership Institute, Northwestern University Executive Marketing programs and has 20+ years' experience in coaching and mentorship. Jose was the Chairman of the Board of Directors for Hopelink, a non-profit organization promoting self-sufficiency for all members of the Seattle Eastside community. Also he was a Board Member of Global Partnerships, an organization dedicated to expanding opportunity for impoverished people via microfinancing. Jose has received several awards, including Latin Business Magazine's “Top 100 U.S. Hispanics to Watch”, “Top 100 Prominent Latinos in the Business World”, the National Urban League's Donald H. McGannon Service Award, and Defining Trends Magazine's “Latino Trendsetters” award. He has been a keynote speaker or panelist at top Latino and Diversity events, including the NCLR, National Urban League, US Hispanic Chamber of Commerce, Hispanicize, Future of Latin Media – Convergence conferences. He has been featured in top Latino TV and radio outlets such as Univision, Telemundo, CNN en Espanol, and public broadcasting stations. Jose is the author of the forthcoming book -- Mucho Success: How Influential Latinos Made It in America and podcast host for Mucho Success: Conversations with the Most Influential Latinos in America. In his spare time Jose plays electric guitar, reads psychology books, travels and spends time with his loved ones. He is a lover of music and trivia and was a member of the Recording Academy of Arts and Sciences (Grammys). He divides his time between Los Angeles, Seattle and Puerto Rico.    

You might’ve noticed that we’ve been talking about money lately at theSkimm. A big part of money 101: knowing how to negotiate. Peggy Johnson’s an expert. She’s the EVP of business development at Microsoft. Translation: she drives strategic partnerships for the company … and negotiates. A lot. Peggy’s been running the show since 2014. She’s an avid runner, and she’s been known to carry out negotiations with sneakers on. While running. Before Microsoft, she spent almost 25 years working her way up the ladder at Qualcomm. On the couch, she talks to us about maintaining business relationships, standing out as an introvert, and playing to her strengths at the negotiation table.

GGV Capital's Hans Tung and Zara Zhang interview George Yan (严治庆), the founder and CEO of Clobotics, (扩博智能). Founded in 2016, Clobotics is a computer vision startup that seeks to make traditional industries more intelligent. It is headquartered in Shanghai and Seattle with offices in Beijing, Dalian, and Singapore. It currently serves two industries: traditional retail and wind energy. Clobotics owns over 40 patents and has raised $21 million in VC funding. GGV was an early investor in Clobotics in 2017, and our managing partner Jenny Lee is on the board. Prior to founding Clobotics, George spent 16 years at Microsoft in the US and in China. As the vice president and general manager of marketing and operations for Microsoft Greater China, he contributed to the double-digit growth for the region's $3 billion business. He was also responsible for the inception of Microsoft Cloud business in China, and led a massive team in landing Microsoft Azure and Office365 in China within less than 10 months, making Microsoft the first world-wide cloud service provider to land its service in mainland China. Before Microsoft, George worked at Goldman Sachs and McKinsey in the US. He holds a master's degree in financial engineering from Columbia. George discussed how to find the “right timing” to leave big tech companies to become entrepreneurs, the lessons he drew from helping Microsoft land in China, and what it's like to run a startup that is global from Day One.

GGV Capital’s Hans Tung and Zara Zhang interview George Yan (严治庆), the founder and CEO of Clobotics, (扩博智能). Founded in 2016, Clobotics is a computer vision startup that seeks to make traditional industries more intelligent. It is headquartered in Shanghai and Seattle with offices in Beijing, Dalian, and Singapore. It currently serves two industries: traditional retail and wind energy. Clobotics owns over 40 patents and has raised $21 million in VC funding. GGV was an early investor in Clobotics in 2017, and our managing partner Jenny Lee is on the board. Prior to founding Clobotics, George spent 16 years at Microsoft in the US and in China. As the vice president and general manager of marketing and operations for Microsoft Greater China, he contributed to the double-digit growth for the region's $3 billion business. He was also responsible for the inception of Microsoft Cloud business in China, and led a massive team in landing Microsoft Azure and Office365 in China within less than 10 months, making Microsoft the first world-wide cloud service provider to land its service in mainland China. Before Microsoft, George worked at Goldman Sachs and McKinsey in the US. He holds a master's degree in financial engineering from Columbia. George discussed how to find the “right timing” to leave big tech companies to become entrepreneurs, the lessons he drew from helping Microsoft land in China, and what it’s like to run a startup that is global from Day One.

  Jonathan Friebert: Public Policy and the Future of Retail: A Starter's Guide (Ep. 162) Jonathan Friebert, U.S. Head of Public Policy of China's largest retailer, JD.com, joined us to discuss the public policies that are most crucial to the future of retail. Bio Jonathan Friebert (@friebs) is the head of U.S. Government Relations for JD.com--China's largest retailer. He has more than 20 years of Fortune 50, political, non-profit and governmental experience. Previously, he was at Microsoft where he helped partners, entrepreneurs, customers and consumers advocate for positive technology public policies through overseeing Microsoft's Voices for Innovation (VFI) initiative: a community of more than 100,000 technology leaders in the U.S. who engage with government leaders. Through VFI, he spearheaded traditional and digital grassroots on issues such as competition policy, STEM funding, high-skilled immigration reform, online privacy, software piracy, cloud computing regulations, security, IP protection and government procurement mandates. Before Microsoft, he was with the PepsiCo government affairs team where he managed several Midwest states as well as federal issues impacting the Gatorade and Quaker Oats brands. This includes bottle deposit bills, food labeling, school breakfast and lunch funding, R&D tax credits and soft drink taxes. Jonathan led an effort on a significant legislative threat to Gatorade business around banning soft drinks in schools. He implemented a successful campaign to protect Gatorade in multiple states. Jonathan also served in the Clinton Administration as a political appointee in the Immediate Office of the Secretary at the U.S. Department of Health and Human Services. Resources JD.com Thank You for Being Late: An Optimist's Guide to Thriving in the Age of Accelerations by Thomas Friedman News Roundup Tech leads Dow drop of 600 points Market uncertainty in the tech sector led to a 600 point drop across the Dow in Monday’s trading. Apple’s 5% decline led to a selloff across oil, manufacturing, entertainment and beyond, as investors moved some of their assets to the more stable real estate market—the only sector that rose MMnday at .2%. Amazon will spilt their second headquarters between New York City and Crystal City in Arlington, VA Amazon is expected to announce that it will spit its second headquarters between Northern Virginia and Long Island City in Queens, according to several media outlets, including NPR and the New York Times. The cities beat out 238 proposals across the country. Boeing failed to train pilots on dangerous flight control feature that led to crash in Indonesia Safety experts and midlevel Federal Aviation Administration investigators have  found that Boeing never trained pilots on a dangerous flight control feature that can unexpectedly push down the nose of a Boeing 737. That’s the model that crashed in in Indonesia last month, killing all 189 people on board. The New York Times notes that the plane crashed into the ocean at 400 miles per hour within seconds—a force so strong that it reduced some of the plane’s metal fittings to powder.  The safety feature was apparently intended to prevent the plane from stalling if the nose goes up too high. But it can force the plane down unexpectedly, which can cause pilots to lose control, according to report. FBI and Homeland: No significant foreign influence on midterms Both the FBI and Department of Homeland security concluded that there were no significant efforts by foreign agents to breach the U.S. midterm elections. At a press briefing, DHS Secretary Kirstjen Neilsen said that the main concern was disinformation on social media, but that there was no evidence of breaches into election machines. Google, Facebook, eBay, and Airbnb end forced arbitration in employment agreements Following Google’s lead, Facebook, eBay and Airbnb have all removed forced arbitration provisions from their employment policies. The companies moved to end forced arbitration after thousands of Google employees worldwide staged a protest a couple of weeks ago, in protest of the $90 million Google paid Android creator Andy Rubin when he left the company amidst sexual harassment allegations that a Google investigation had found credible. DEA and ICE are hiding surveillance equipment in streetlights The Drug Enforcement Agency (DEA) and Immigrations and Customs Enforcement (ICE) have begun to hide surveillance equipment within streetlights, according to a Quartz analysis of federal contracting documents. The DEA apparently paid a company called Cowboy Streetlight Concealments out of Houston some $22,000 since June for “video recording and reproducing equipment”. ICE paid about $28,000 to the same company since then as well. Motel 6 corporate to pay $7.6 million settlement after a franchise owner faxed guests’ names to ICE Finally, The Motel 6 hotel chain will pay a $7.6 million settlement to class action litigants after a Motel 6 franchise owner in Warwick, Rhode Island routinely faxed the names of Hispanic guests to the local police department. Another location in Arizona sent guest names directly to ICE. Motel 6 the corporation has denied wrongdoing.

 Check out the Interactive Transcript - Click on the text to hear it Introduction Universal Windows Podcast – Episode 87 You can enjoy us on Spotify and iHeartRadio now – great for streaming! David is in Florida, Colin is in Ottawa Word of the Week Enjoy a sip of your favourite beverage each time either of us say "Maker". Feature of the Week Nearby Sharing to transfer files, photos, etc. News of the Week Microsoft Surface $400 iPad rival has Intel Pentium, Windows 10, benchmarks suggest Interview with Kevin Wheeler, Windows Insider MVP Follow Kevin @ https://twitter.com/_KevinWheeler Microsoft Surface Go: What the pros need to know Samsung, Arm team up: Expect new mobile chipset faster than 3GHz Microsoft Earnings Report With $110 billion of revenue for its fiscal 2018, Microsoft crossed the $100 billion annual-revenue milestone for the first time in the company's history. Commercial Cloud $23B Surface $4.6B Gaming $10B LinkedIn $5B Windows 10 on over 700 Million Active Devices Moving to counter Amazon, Microsoft and Walmart forge far-reaching cloud alliance Rumours of the Week Improvements to Notepad in RS5 Find/Replace Large Files Line Numbering Navigation Red Hydrogen: What we know about the $1,200 'holographic' phone Runs Android Carrier unlocked 5.7-inch screen with "nanotechnology" to seamlessly switch between 2D, stereo 3D and 4-View "holographic" display modes Front and back cameras Supports modular attachments, including an upgraded camera module Charges over USB-C MicroSD card slot for expanded storage Headphone jack Can serve as a touchscreen monitor for Red's other cameras Available in titanium ($1,595) or aluminum ($1,195) Shipping Q1 2018 Rant and Rave David goes on and on "Why did Microsoft release an inferior tablet that nobody is going to buy?" Outro Call for your help with the podcast, please… Follow and Re-tweet, @SurfaceSmiths Listen www.SurfaceSmiths.com Email Podcast@SurfaceSmiths.com Purchase Amazon A Store Whiskey of the Week David loves his Makers 46 Episode 087 - Go Surfacesmiths Go Windows Microsoft MVP Insider Surface Phone 2018, The Surface Smiths Podcast Universal Windows Podcast http://surfacesmiths.com David and Colin Do Stuff Transcript [0:00] Hello i'm court anna welcome to the universal windows podcast the show about everything windows such as service x box phones and the windows insider program, here are your host the cephus smith. Time Colin Smith. No matter where we are we're still the surface Smith's bringing you what you need to know about Microsoft Surface at other windows 10 related news. What's that in Celsius. [0:55] Just funny that we every summer weather cell we're supposed to be in summer hiatus i've been taking some time off david to take some time off from work remotely, there's just too much interesting stuff going on in the Microsoft world to not have an episode is truly new hardware is always enters you hardware at all such announcements you microsoft releasing earnings gel all sorts of stuff for us to do in and it take care of hey guys what about the word of the week opec's Cortana thanks for reminding us David you want to go somewhere the week. I think we should go for the word of the week to feed maker maker. At Microsoft is the maker of the surface go. I'll write rhymes baker we're gonna go with maker so for those of you playing the game every time you're one of the same maker. To take a drink so for instance david if. If you told me your wife wouldn't do something I would say maker. A golf. She's not listening and she has your first marriage going calling it's still going to swap just fine David teacher of the week. [2:13] And us paris for also known as david. That's awesome yeah actually I don't know, call nearby sharing and we can you transfer files photos etc the app pass be aware of it but first you have to turn it on so if you go in the settings. You'll see that you can turn on something called nearby sharing and you could turn it on for everyone nearby or only your devices. And you can choose where files that you receive our store. Got a screenshot of that that's going to be in the show notes. But i do have a i have a have a working across my devices, it's a great way to transfer files photos were of your and add you can send the link to web page to another device but for most people just the way to share files you don't have to copy them to usb key in and transferred over. [3:28] What do you think about that. [3:33] You know the story technology has existed for a long time with things like infrared and all those early Sangster. [3:42] So I think it's a good picture but I don't think people will end up using because you know if you have somebody has something slightly different different version of Windows or a different device then they won't be. Fair enough but over time everything will happen everywhere. [4:01] Are people that matter will anyways especially if it's cross your own devices. If you do want to use it you can within add you click share within the photos app you click share or if your file explorer click on a file and right click share and it'll look she look for devices that I can share with. [4:18] That's the feature of the week and we love a try to have a feature of the week every week. [4:26] Time for. Could use all kinds of news to talk about it let's go swim promo the most important one obviously for us being the surface Smith's Microsoft, announced a brand new Surface called the surface go. So where you ten inch tablet vs standard calling her windows pro house with your answers bro have when. Flexible kickstand lower in Pentium processor. Earlier today I interviewed Kevin wheeler and that he gave us a rundown on that and I'm going to play that interview right now, okay so kevin's is here to talk to me to day about the surface go to kevin was your first impression when you heard about the surface go. [5:51] Why was kind of shocked right with all the talk of a Andromeda I was kind of shocked that they they actually want for this form factor, shocked but it was a pleasant surprise, jot notes and so when this came out i was really excited about it I was too so I kind of had a hint was coming so I don't know if you know the story last time we were together was in Redmond and Dave and I flew out David brought his surface 3 along, and for the lady gave it to me to use as the soundboard for the recording studio, so give the sound effects i use and stuff like that was a big and has good battery on it and the ts a broke. On my way leaving Seattle and so I'm still in the process of filing a claim with them at the six-month process but they make knowledge the claim and. [6:47] What you talking to our mvp track lead on the non insider side and i was looking at replacing to just wait just wait to buy a surface streets i knew that was coming. Multiple models what are we looking at is a 10 inch display. I thought it was much higher than that I don't know why. I'm look go from a by i thought it was slick eighteen twenty four. It's it's eighteen hundred by twelve hundred yet you think you tube will surface device would have you not high resolution but one of the nice things i like about it is the aspect ratio they you know they been sticking to that three by two right. These new devices so really really good for it. Okay so actually that's a Surface Pro that I was looking at the not those look at the wrong specs there. So what else is interested it's gonna four gig in an eight gig. [8:13] The 4 Gig seems to be paired with the 64 GB of storage which is emmc, however you know this form factor with that with the fast storage, you know for gigs of ram maybe some fishing and a lot of use cases well if it just taking note you not running autocad or anything i did a lot of multi tasking or they'll on my original surface pro, southern sleeping about this device is is the process to chores they went way for a penny am write previous model the surface 3. [9:43] The forty four fifteen why and when you re take a hard look at the specs in the benchmarks this is actually, or in three process. [9:53] Interesting so yeah is this a generally available chippers is a special special man fab pf just for microsoft. [10:06] Is not any other devices so just gonna be in a surface pro has so it's it's it's korean own specs, been is half the cast in a little bit lower frequency, because coil processors were really good what kind of performance battery cancer. S and so this you know the better performance and the price point right this is half the price of korean process. [10:47] Mariah so interesting value proposition there I've already asked Microsoft to send me a demo unit haven't heard back yet they're trying to get me to wait until August 2nd when these devices are released so. Put on three different hats. As you know in your in your work life if this was a machine that you want were gonna buy for work which model would you buy and what would be the use case for it. So I would probably go with the 8 gigs of ram hunting and 28 GB hard drive or SSD and abuse case would be for manufacturing and field use. These devices. You know they don't have fans there's no ventilation so they're great in those environments where there's dust and things like that cuz they're completely sealed I've seen use cases where users want to buy mobile, they want to be able to move around manufacturing floors and be able to connect to their virtual desktops and still be productive while on the go. Great for scanning or or you know contacting in in getting information from machinery and things like that. [12:08] Okay now put on your consumer hat or go up. [12:23] Even though that the Costco model is tempting I still think I would want the I want the 8 gig RAM for myself that hundred 28 GB SSD is fine for me my use case day i mean i would use a like a black and no pat, I see that use case it as a journal I'm looking at it as a stopgap to something else that may be coming down the road. [13:08] How another that's interesting you bring that ruggedized up Microsoft said that, devices air manufactures already building rugged as cases and screen protectors for the surface fell nice yeah i see some of those in the garage at their three d printing for other devices and that's be so what about the lt, i think i'm gonna hold out for the lt version is the same snap dragon axe six bobbing is that x sixteen lt modem that's in the surface pro, i mean the surface pro l t e it and just like the surface pro is still dual antenna moto so shes expects a really good performance with there okay what about a student, which model will try to find a use case for that for Geek machine is there one. [14:01] I think this I think that's where the student comes into play the student and probably help care could come into play here right most of the time a student or storage but i think that fit the student well healthcare, ten to use bd ir remote so a lot of processing power that they are doing is in the back and so happy bat model fit help years well okay so here's a question for you base devices yeah windows on arm, clearly for at least Pentium devices, now the surface go vs let's say you you saw that the ace is in the h p r n devices that we can run, write me later but you can run for windows ten arm and run x eighty six apps. [15:20] That's perfect so i was reading i get the model number on but that's have a look. Qualcomm has announced a new generation of arm chips that they believe will compete performance-wise against low end. [16:00] I7 860 s and. Gonna have a lot more performance better battery life etc just like all the snap breaking, An Arm based device and if it has a surface logo on it that would make it even more tempting. [16:31] Yeah I could see maybe that's why some of some Hardware some interesting Hardware may have gotten, that can compete in at add where there's really no compromise and performance to innovate and or do something you know right cell, surface just doesn't do they always on that will i come up pretty quick but it's not the same as an arm device what are we giving up on battery power. [17:46] Yeah there's a compromise their own battery and do we have any form factor compromises because of heat. [18:09] There's no vents I love that's what I loved about the old surface 3 is the rounded edges. And it like I said there's no vent so. Dustin things like that is gonna be great in those types of environments. Is this what does this use the standard surface charger what at connector called. Also has a usb type c connector right what you can do video, Jada and charger that was what I was hoping for. [18:45] Service connected and the usb c is fast charging right you can go from zero to a hundred percent in less than two hours that's what i been waiting for all my devices do everything i need to do so they don't have that i would love the instant on i could live without the insane on if i can get all of that one device that would be. For me a big change in how i can work and the use cases and that will replace a lot of. Not just Microsoft if you look at what HP is doing there's reports that Dale has a device, you running on arm so i think you're gonna see a lot more manufactures getting on the arm, and you think the grieving streaming think that the start knishes like manufacturing or healthcare or specific use cases. [19:59] I think because of the other manufacturers like Dell and HP I think they'll go mainstream. I think I think that I think there's a void out there there's a gap in the end what you can do with small, devices at i think the i pad is out there to many but i think that the still of gap bet it leaves when it comes to Performance or productivity that even consumers look for the iPad iPad. [20:32] Yeah and in this device the way they position at it was all about coming in at the lower end Healthcare you know. Don't book the beer do aware of what's going on with in the world of chrome in education and things like that and so i, yeah he knows that he's got to use it so he wants to bring his own laptop to school for next. No You know I see a lot of people Millennials now and they haven't use Microsoft Office in the decade or ever they live on Google Docs they live on. We had a we had a a young dude. [21:49] Who kept losing work because they didn't know they had hit the save button in Word. Well yeah but we need to save it and save it, to be honest i've never use google docs so i don't know the i don't know that the benefits are or you know the pro's and con's forensics never used ninety percent of the time the features you use in word or Excel there there. And they work almost the same way you don't have a lot of that, you ready i'm them all your writing a letter you're right maybe the three page paper that does everything work wise. [22:37] Get some more complex stuff after that. Well we can't leave out the sensors write me i'll write this thing is coming with water for one of the ss reason in multiple colors you got cobalt blue you got to the burg any and of course to the keyboard has that opera tenor that as a whole nother level of a quality to the device the whole cameras that building yes know that if you check in the army for four device that size for them to to get the hell okay amber in that is huge authentication is so fast and smooth so, looking forward to that i got new glasses and mike mike that confused now will get, will talk to him later today to go to Costco and buy one of those deals on August 2nd cuz you can always return it. [24:03] But I just disagree okay that's fine disagreement and controversies always fun so tell us what you disagree with. [24:13] So I like the form factor with 10-inch tablet I have a sore. I have to had two of them okay you borrowed and broke one of them. You didn't break it and my friend has the other one I don't know if he's broken it okay. Find that marcus so beautifully served by android tablets that i just don't see the point. Talk a bit more about that nap for able to hold on to things on on. On prime day after the first half of prime day got to save a lot of money because the servers were down so that was nice good but. The tablet Market freaking people are buying pallets and ugly enough, even i pets people are buying up but the surface markets growing and will talk a bit more about that so i bake to differ and i think, can't run the same software the issue really comes down to running software. A lot of if how many people do you know that use tablets dated day in enterprise. [25:38] Tons tons airlines i was just out. Restaurant I said Enterprise, it's i think this is the market and van provide air every every cash register, the stasis at certainly small businesses but they're definitely all tablets the the thing i see with my ears of this is. Before Microsoft announced this there were a bunch of Windows 10 tablets up there 10-inch tablets that didn't sell well. That's traveling brought out another one and this one has kickstand but probably other one says don't. [26:55] What they did but in the arm shut which would make it a lease last longer. They didn't make it run some fancy to our position that doesn't exist it doesn't fold did you like your shirt. You're gonna by with on august second know of any you to buy when i second that he had the interview theft. All true true i'm with the lt and i'm waiting for my settlement from the tee sa will you be to buy with my money while you can return and get your money back. [27:46] Is he okay let's move on with the other is talk about being states been space right why is it so we've got, these things are called the what are they called there the a court tax a seventy six and they're targeting them at the. Devices be on phone. And they're gonna have all the wonderful arm goodness like instant on low-power good bat so good battery light coming out of it a low heat up and i think kevin was on to something that that might be what. Microsoft is waiting for for Andromeda. [28:50] No but the but the news is that there's some powerful arm ships coming. And i think that whole segment of the market is. Be in fucking interestingly served. So why bother to increase the go is released ago i ira i totally agree that there's potential right now. [29:26] Because are going for price points it's back to school is a timing issue i think they had at that replace the surface three, pair to those other low and tablet lol what columbus ten tablet for our t based on things like that or the dells your news we're adam based they were they didn't have the they didn't have first power that you're gonna get out of this they didn't have the store that didn't have the memory so i think you're getting a lot of hardware for the. Good price point where, release the sales at the stuff we should we would need to make a bet on this and how many will sell within a year but they don't, well hold on a second this is a perfect time for us to move on to our next piece of news from Microsoft your and is June 30th right so let's talk about Microsoft earnings date released earnings this week. Add for the fur. Across the hundred billion in annual sales actually 110 billion. Most highly capitalized companies the stock Sonterra let's talk about where some of those earning there. [30:47] Alright and I think that might answer part of your question so commercial Prime. That was their biggest piece and when you that that's been growing more than double digits in some cases triple digits in some years in the last little while some quarters commercial Dynamics bring okay, aka the future right result well the present and the future right it's still it's father bishop president a future yes right that's all idle i can talk but every every division that got that got. [31:20] The billion dollar businesses so anybody be jealous of that but still that really jumped out at me surface four point six billion. And when I visit the clients doubt they'll have surfaces. It's actually really picking up it's definitely not up for Trent so 4.6 billion. The surface Market is growing I think just having a device at surface logo it's not like it's not like people lining up out front of Apple stores for devices I think that us a surface at a lower price point could have some appeal to students. Is that a typo no wow 27 billion for them but still. [32:21] Well that's only once they find five times. [32:26] So did that's quite interesting there i'm not sure how that revenue work but just just a few highlights i think microsoft. For a few years made a series of bad decisions and the starting to make some good decisions and Shane them together for some decent success. Alright more news that we've been tracking this since for the Terry Myerson he said that Windows 10 would run a billion devices. Everybody put a time frame on it. [32:59] I think it was less either way two things 1 Terry Myerson Microsoft anymore recently. [33:09] They're not a billion devices so as of June active devices are just over 700 million and. [33:24] Batsa Windows 7 to 53.4% Windows 10 39.4% Windows 7. [33:33] And you're a year ago more than half a windows seven so jumped from thirty eight point six percent last year to fifty three point four percent this year. Here's the interesting ps here's a chrysalis still five point nine percent of people running windows eight acts for that is weird. They're getting close after 3 or so. Interesting. [34:33] Alright you thousand three servers a leather jacket yes course. And with the news here is an interesting. Tidbit so Walmart in Microsoft Forge an alliance for retail and Cloud. So two things here microsoft is working with walmart is part of their digital transformation doctor moving a lot of work closed asher as well. Better Walmart if I'm not mistaken is the world's largest retailer or is that was on the retailer I don't know how you measure that. [35:17] Or soften walmart together looking at them making some headway against amazon's. Looks like Unstoppable growth and dominance of the retail space. Wow interesting Kroger. [35:49] Uus grocery store I think anyway so that's something interesting and worth watching. [35:59] These companies have to do something different or they won't exist in 20 years. Yeah could i can get to the digital camera look at it now yeah the book but let me get sears sears has. Yes. Okay they could have been Amazon and they just weather fight it but they didn't all right so I think that's it for the news David. [36:44] Music. [36:53] All righty so that was a lot of abuse covered very. May your whirlwind basically. [37:07] Yes i have court turner actually mary jo fully is been talk, about this quite a bit talking about some improvements in Notepad. So Redstone 5 versions of Notepad. Does find rhapsody start the middle of your note pad is called document no pet six million file five hundred eleven search. Better support for large files in my number in other when right up to the door of market. Well the the way it handles line number in Yap and Munch. What are the four yeah so i not sure the line um improvements are but there's line number improvements and lots of new navigation options so is your to use that you have any rivers you wanted share with estimate. [38:23] Information about what it's become available okay so by the settings of chemical read that makes camera. Right so they're well known for the cameras that Guardians of the Galaxy was filled with. Hi due to the company that knows cameras and. [39:00] USBC Etc there's all sorts of. Is all sorts of Speck's here but the key is that it's going to be using some of their camera, so it might be yeah those guys that wanted the. Windows McLaren. It's supposed to be well over $1,200, no line yes another word for three take a look around and behind pictures i don't know. [39:38] At six in a few years ago but he was just brought the camper but now. Would never hit the mass Market with that just a camera people wanted it built into the phone so we can do it all with social Run apps and stuff on it so interesting that they would do that. Sunny and gorgeous outside right now. The Microsoft they put their name on a nice tablet. Small for businesses but. [40:40] But everytime they brought out a device that they've done well with. It has been significantly different how was how was the surface laptop different except for the surface laptop how was the surface, it is quite a bit a hundred percent of different 10% different. A nice Dell laptop that would be exactly the same except for the. Did they just won't bother. [41:49] Okay and so you you want you to where the rant is due. And I need to do it soon I education Market I think Kevin had it nailed there I'm going to disagree with you on that day. What was the only year or lessee alright anything else you wanna cover. [42:23] I think that's good alright well then let's light off okay. [42:31] Everyone have a nice sunny hot summer day keep your stinky ass while you're on the on the beach keep your stick on the ice. [42:41] Music. [42:51] Follow the show on Twitter at surface Smith email the show at podcast that service ms.com check out the show notes and leave a comment on www. [43:04] Others find out about the show by leaving a review on it. [43:07] Music. [43:26] So what are you got to share this David I obviously I'm not in the same room as you I've got something a little different you know what we were really really bad how many times did we say the word of the week. [43:40] Oh a lot so here's the word makers cuz I'm trying to make her 46 and make that we didn't say make or at all in that episode, you got to Maker's Mark which 146 Maker's 46, you gotta get the box cuz yeah well they only sold the business so i'm not up god got a calling fine oak fifteen year old. Fullest interesting person the back of the bottle it says it, what they say even the sky. Will them and i'm afraid is a pot. Possibly remember the guy we met for the work for makers. [45:03] Cool so let's see what they are good friend jim murray has to say about this. Is i think makers mark i find it sweet no more, yeah yes so makers forty six crush toasted hazelnuts. It's her up and initially thick. Excellent weight as those honeycomb notes go into overdrive. Adopting a weedy and Oakey spices. Which cranks up the points surprisingly light and. [46:26] This guy is all about the nose and especially the delivery so so much controls honey on the on the snow on the show sorry. Kathy cannot be anything other than a showstopper frankly magnificent I think I've met my makers. Hey Google I do like that that's a good so good whiskey I'm going to go with my McAllen okay. Could talk about do we need have a moment of silence oh yes well and it should go this moment of remembrance cuz lancaster when wanted that air fuck is be telling people why. So i was there about having pas there replay back area there's a big kentucky bourbons go still. [47:18] So where was this Warehouse. Yeah parts in kentucky okay in a warehouse is he interesting that's it just look like a big industrial building with of c one made out of wood was anyone her and. [47:53] Injuries doesn't say but that's but there are no in yours off. Concerns of the home of the sea into the ground whatever your alley that has the can back the over the frat boys they'll showed up so i send. What's the going to be on site to collect mothers saying all stop course they history of bourbon. Add Water rub it down. [48:43] Alright. [48:58] 92 is the year the Kentucky join the Union. I mean. [49:35] A1 [49:44] Yeah I would rather go with a few smaller buildings. [50:15] This is interesting to see justin of a belly and and we hop in the past about how. This is the age quicker than a whisky because or scotch whisky because the temperature of the the aging process bought this building it wont get hot inside. Same whiskey but which floor and which side of the building it was on because it would either you warmer or hotter, you made less humid if you'd north side of her third floor preferences and they actually would do that. [50:57] Rans like what like buffalo trace. Yeah those two confused but one of them that she has not grown Distillery they have something to make it and they they say we want a specific side of the building a specific floor for The Ragin. Some consistency year-to-year yeah. [51:24] And when the guy emailed you back about the Maker's 46. It's not a 10 year old bourbon almost Bourbons don't have an HD. I think there's a rule that has to be at least 3 weeks old. I thought that was the Whiskey and in the state. [51:59] So what you build distilling and drinking it as fast as it runs for. Yeah I'm around all of August except for the last weekend I'm going to New York for a few days take me to go visit his son Yankees game take the kids. [52:23] Disappeared. [52:38] A low-cut filter on your line then no kill all them air conditioning everything. [52:45] What i do that you miss physical hooker value to suffer filter. [53:10] If you get back bring the zoom with you cuz it has it has a it has a high pass filter which Cuts all that background Rebel just cut it right at all they know as well. Not going to call me and has batteries in that sense it is but this is maybe fifty percent bigger well rough usb actually. This is about twice as big maybe problem. [54:25] We could go to a restaurant that there's that would cook it for us but I'll grab it I got over a hundred pounds of fish. Yes to the captain fellated all for us and cut it and we go to restaurant the car just $12 ahead we got unlimited soft drinks, for the kids and adults but I think we got. Is you go capris yeah that was down in marathon florida like fishing salt all over got some nice fish good, sure after I get off and then we'll talk.

“I joined Microsoft about 7 months ago. I am currently in the graphics drivers team, and previously was on the Direct3D (DirectX) team. Before Microsoft, I received a Master's in Game Science at University of Washington. Ask me about work as a graphics industry developer, Microsoft, or academic careers in games. My personal game projects ... Read more

Vince Menzione, Founder of Cloud Wave Partners, join me, Jen Spencer to discuss long-term relationships with partners, compensating partners, collaborating with the competition and more on this episode of The Allbound Podcast. Effective selling takes an ecosystem. Join host Jen Spencer as she explores how to supercharge your sales and master the art of never selling alone. Welcome to the Allbound Podcast, the fundamentals of accelerating growth with partners. Jen: Hi, everyone. Welcome to the Allbound Podcast. I'm Jen Spencer, and today, I am joined by Vince Menzione, who is founder of Cloud Wave Partners. Welcome, Vince. Vince: Jen, thank you. I'm just so excited to be here. I've listened to some of your episodes. You've had some amazing guests, and just delighted and honored to be here. Jen: We're glad to have you, as well, especially because your business experience just screams channel, and I love getting a chance to chat with people who have seen all aspects of channel sales and marketing. I mean, you were VP of Sales at General Dynamics, you were a general manager of Partner Sales Strategy at Microsoft, you host your own podcast, "The Ultimate Guide to Partnering." You're truly ingrained in the partner ecosystem. Can you share a little bit about what drew you to and what has really kept you working in the channel? Vince: That's a really great question. You know, I think it all started, Jen, because when I started off in selling right out of college, and I had a degree in marketing and wound up in sales because that's where the big money was. I saw that the people in my organization were making most of the money in the sales organization. And so I worked with companies, in four companies, that were, kind of, underdogs in their market, and candidly, I hated cold-calling. And so, you know, being a Marketing major and realizing that I needed to create credibility for my company in my offering, I started early hosting events and inviting complimentary companies to present their solutions along with my company's solution in order to build our credibility and our brand, and that led to a lot of, sort of, ad hoc collaboration with organizations that grew over time and then formalized into relationships, alliances, channel partners, and the like. And the one company that I was with at the time, we took that company from about 6 million in sales to about a 125 million. And then I did a turn-around where I was actually asked to start the government sales business and build a channel from scratch for that business, and that was a pretty interesting time. It was right after 9/11, we were selling to the government ruggedized computers, and we had a very unique offering, but we're underpenetrated our market. And so, I leveraged the relationships that I was building. I leveraged PR, events. I even spent time on Capitol Hill trying to get our message out through local congressmen and the staffers and the like. And so, this resulted in an amazing success that led to my joining Microsoft to lead the channel strategy all up for public sector. And so, I've always believed in the philosophy of one plus one equals three or more and mutual success and collaboration and at my core, I'm a connector. So I guess partner is just really ingrained in my system. Jen: Yeah, absolutely. I love that. I love that philosophy, and you wrote this article. It was called "The Three P's and how every partner needs to think in the Third Wave," and those three P's were partnership, policy, and perseverance. And you talk about driving business outcomes, you talk about shareholder value and market share. I'd love if you could elaborate a little bit. It was such a great piece but elaborate, for this audience, about, you know, how does partnership really fit into what you're referencing as being the third wave, the Internet of Everything, and then we'll link to the article in the show notes also, but, you know, can you give us the Cliffs Notes version? Vince: Sure, happy to. And that article was a direct result of seeing Steve Case speak, actually, at an event, a Microsoft event, hearing him being interviewed by my leader at the time and then also then reading his book "The Third Wave." And what really resonated for me there was just this evolution, you know, from the Internet to the app economy to the internet of things, and that there was this need that I still believe is under-appreciated around working across policymakers about just the amount of cooperation and collaboration that needs to take place between government agencies and private business. We're moving into a whole nother economy right now as you know. I mean, this disruption in the cloud is changing everything, and the Internet of Everything is all about, you know, things like smart cars, the ability to monitor for, you know, police officers to monitor things like gunshots and doing gunshot detection that ties into how a police officer responds to how municipalities deal with water and wastewater management to, you know, traffic lights, all kinds of things that were not part of the computer ecosystem in the past. And it requires this collaboration, again, between the agencies as well as just a common working knowledge on policy and things like that that those policies...some of those policies need to change or be updated to support this 21st-century environment that we live in. I'll give you an example actually. I was thinking about this. Jen: Yeah, that'll be great. Vince: Yeah, so you know Uber? I mean, you know, an incredible disruptive technology, right? But Uber has, kind of, built itself on disrupting and not collaboration. And I think about this at times because, you know, you'll go into certain cities, you'll land at an airport, and you'll realize you can't get an Uber, right? Because the city has basically blocked them because they feel like it's predatory and competitive to what their cab services do and what they feed off of that, their tax revenue dollars to that. But what if Uber had gone to those agencies, to those municipalities in a spirit of cooperation rather than fighting them, and said, "Hey, you know what? We can collaborate more effectively together. Why not have it so that Uber can then communicate to the mass transit systems in those cities?" Think about things like this, I take the train to my exit or my stop, I should say, and my Uber is then waiting for me because Uber has created a bridge or a collaboration technology to that municipal transit system and knows when that train or bus or you know, other motor transportation will arrive at that stop and you know, calls an Uber and my Uber shows up for me automatically. I mean, these are the type of things that you could see happening with the closer collaboration in what a lot of people are calling smart cities or cities of the future and those kinds of technologies where municipalities and private industry come together for the greater good. Jen: That's a great example, and it's that we really...I think that the crux of it is that we have to evolve in terms of that policy, our business practices. And far too often, I see organizations trying to kind of shove tomorrow's collaboration into today's or yesterday's practices, and it's hard. I mean, what you're suggesting is innovative and it's optimistic. It's challenging, right? This isn't something that's gonna come very easily. Vince: It is challenging, and also, the companies don't always get it, you know? I talked about the need for not just the collaboration, the cooperation but the patience and persistence that are required, and I might have mentioned this in the article. I was reminded of this because it takes a long time...If you're going to work in a regulated industry like healthcare or government, the sale cycles might be longer, the hurdles that you have to face or overcome like, you know, regulations, like HIPAA compliance and health care, or maybe just the fact that you're selling to a government entity and you have to have the right contracting vehicles, and the sales cycle is longer, those things take longer. And I was reminded of an example from that company that I built the government practice for. We initially had a CEO running the business who didn't get that. He didn't understand the government sales cycle and how long it took to build the government practice. Often, government agencies look at you and they frowned upon companies just coming in and kinda poaching business in their market. They wanna know that you're gonna be in that business for the long haul, and they wanna see a track record of proof and success for a period of time before they'll award business to you. And so that particular CEO didn't get it. He didn't wind up staying in that role very long, but we persisted and the business took off from there. And so, again, you have to have the patience and persistence to drive forward if you wanna achieve an objective. Jen: You had some really, you know, great experiences and successes in managing channel for Microsoft's public sector. I was really hoping you might be willing to, sort of, share, recount one of your best partnership stories with our listeners. Maybe a time you achieved a great revenue goal together, there was some big accomplishment or some strategic alliance that was able to be formed. Do you have anything for us? Vince: You know, I have a lot of stories for you, and if we've got time, I can tell you, actually, more than one great example. I kind of paint a couple of stories for you here. But there was one particular instance where, you know, we were getting into the cloud space and competing directly against Google for email business, and this was at a time when Google was going into the cities, and they were the cool, new, you know, shiny, new object, I guess, if you will, and Microsoft was just moving...I don't even think we called it Office 365 yet. It might have just been called BPOS which was Business Productivity...That was the original name for Office 365. And we were looking for partners to help us be successful in that market and recruited a partner of Google's, one of their launch partners for the Gmail product to the Microsoft ecosystem, but I had trouble getting that partner engaged with the sellers in the public sector business because they were averse to working with anybody that worked with a competitor. And so, I really had to break down some barriers. My team had to break down some barriers to demonstrate that that partner would firewall their Google business from our Microsoft business and that they wouldn't share information between the entities so that if they were gonna work with us on an account, they would not work with a competitor and vice versa and that they would firewall any information they knew. And it took some time, but that partner wound up being very successful, being a Partner the Year, getting elevated in status. They're now what they call a National Solution Provider or NSP, and they won Partner of the Year Award in Education, and they were just spotlighted in the healthcare business for a great success that they've had in the healthcare business this past year. And so that was one example. Jen: That's great. Vince: I had another example too that I wanted to share, too. Jen: Yeah, please. Vince: I was thinking about this one, and this one was, again, in the government space, but it was a large systems integrator, whose name will, you know, go unmentioned here. But this systems integrator was an influencer in their market but very vendor-agnostic. They didn't partner with other organizations, but they became a big fan of Microsoft, and this led to...And again, this was persistent. This was like years and years of working with them, meeting with them, getting them in to engage with our teams that they really became the big fan of the technology when we released Surface, when we started moving to Azure and the cloud. And we developed this strategic alliance and started to co-develop some very cool technology around security, and it was through some of those agencies and government that we really can't talk further about, but you know who they are, and they went from being very vendor-agnostic to being raving fans and creating an alliance and strong partnership with Microsoft that took off. And I was actually reminded that when I was trying to kinda bring this partner along. I had a very senior Microsoft sales leader at the time say to me, don't waste my time with them. "They're not gonna partner with us. That's not their approach." And that person's no longer with Microsoft, but we persisted. Again, persistence, trying to drive the right outcome for the business, and you know, just having the end in mind in terms of what we need to do in order to be successful. Jen: It's actually a really good segue. I love hearing success stories. The benefit of having channel sales and marketing professionals on this show is also to hear about some of the problems, some of the mistakes that have been made over the years, so that we can make sure, you know, we teach those and those mistakes aren't made again. Are you willing to share any mistakes or problems you've seen business leaders have to deal with when managing alliances for their business? Vince: Yeah. That's quite a bit of what I do on "The Ultimate Guide to Partnering" is I try to uncover the pitfalls as well as the success stories. And on both sides of this equation, it comes down to not really understanding or having a common vision of what the outcome needs to be and not understanding each other's operating model. So in the case of partners that are looking to engage with companies like Microsoft, and this is true of other tech giants, is it's just not understanding, you know, the cadence of the business like when is a good time to engage, when it's not a good time because it's the end of a quarter or end of the fiscal year. It's thinking that just because you are a partner that "you're just going to get all these leads and access to customers where these big companies have lots and lots and lots of partners," and they can't just open up the doors. It would erode their customers' confidence in them if they did that, so it's understanding how to best engage with a field organization. And again, it comes back to this kind of being in it for the long haul, understanding the mutual outcomes that you're looking to drive, and being in it together. In the case of Microsoft...Again, it comes back to...I'd mentioned that one partner, particularly Google partner. Sometimes, the field sales organizations don't want to collaborate with a partner that they see as being somewhat competitive to them because they offer other offerings. And in today's world in this time of rapid transformation, you need everybody, actually, to help drive your business, and so you have to be a little bit more open to the conversation and maybe firewall the conversation so that we're specifically going after this particular outcome together, and maybe we're competitors someplace else. Jen: I think, you know, a lot of what you touched on regarding, you know, those challenges or the way to really approach an alliance or a partnership, it's really cultural in nature. And you know, for me, I see that as this is...that's top-down, right? That's the leadership of the organization and from the CEOs level going down into the organization of making sure that there is a culture of partnership, that there's the understanding of "why," why are we doing this, learning from each other, looking at the KPI's that we're gonna be holding our team accountable to and ensuring that they are the right sort of KPI's, you know? But also, I talk to people all the time who go, "Wait a minute. I'm just a cog in this machine. I have a job to do." And so, do you have any advice you would give somebody for, you know, who really wants to build partnerships successfully, build partnerships with transparency, and the way that you're suggesting, when they've been inserted into and organization and maybe don't have the opportunity to craft that culture from the onset? 16:20 Vince: That's a really good question, and I think you're right. It comes from the top-down in the organization. And I see this way too often where sellers are very good at one specific function, and that's calling on the end customer. And in many cases, some of those best sellers, bestselling people, best sales people are the ones that are also, I'll call them control freaks for lack of a better term here, and they don't want anybody else involved with their account, and anything that's introduced into the account is an issue. I would say to those sellers or sellers that are in an organization that thinks that way is that you have to think differently, right? You have to really think about the adage of, you know...I can't think of this term. I'm gonna come back to that one. But just the adage that I mentioned earlier about one plus one equals three or more because it really is a collaboration leads to a greater set of outcomes for you and for the customer. And it leads to raving fan customers as well as a partner that will collaborate with you and bring you into opportunities later on versus kind of having the blinders on and saying, "No, I want to control this account. I don't want the partner involved." Not being willing to kinda give up the reins or give up control of the outcome or the time frame for the outcome to happen is a reason why a lot of people are unsuccessful working in partnerships with other organizations. Jen: Well, there's certainly a lot of fear. I think that that control freak, sort of, nature, you know, that you're talking about comes from this fear of, "I'm not gonna be successful," or "Someone's gonna encroach on my work or what I'm doing." And I guess, it's up to those leaders to, you know, set the culture but also identify the processes, procedures, provide the tools and resources so that everyone's worst fears, whatever they are, get them all out on the table, "Okay, what are you most worried about happening? And let's make sure that those things don't happen," or "Let's just dispel this rumor, okay? This is not...That is never gonna happen. Don't worry about that." Because I think, it just comes down to trust, and people want to feel like, you know, they're being taken care of by their organization. And when you bring a partner into the mix...sometimes, if you haven't had experience working collaboratively with partners, you know, I think that could be a little bit daunting for some folks. Vince: It is, and then it's also knowing just that this is a relationship. This is an ongoing long-term relationship. It's not transactional. Before Microsoft evolved the cloud business, there were some people at Microsoft that only engage with the partner that was transacting the Enterprise Agreement. And so, I would get the phone call around this time of year, which is the end of Microsoft's fiscal year, and that was the only time the sales person wanted to talk to the partner person. And of course, it was really...they were really ready to just jump on them because the order hadn't come through yet. Rather than building that relationship, having lunch once a month to discuss account strategy and account planning, all the things that should have happened, these people were just really in the moment for the transaction to happen. And it was just about that time of year or that time of the cycle versus having this ongoing relationship. You mentioned trust, building trust, having transparency, a mutual respect for each other's business, and business cadence and you know, set of outcomes. What's in it for me? Knowing each other's wins is so important, right, that that radio station, WIIFM, you know, What's In It For Me, that both organizations have, right? Each organization has its own business and set of outcomes that they're trying to drive against, and understanding that mutual respect is just so important to success. Jen: There's something else I want to ask you about, and a lot of the people that we talk to, you know, here at Allbound are either, they're in one of two camps...they either are have been hired to enter an organization and literally breathe life back into the channel partner program. So in those cases, it's typically the company has some kind of a partner program that really wasn't very well architected. Maybe they kind of fell backwards into it, right? Someone comes to them, and says, "I wanna refer your business," or "Let's cut a little bit of a deal." And the beginnings of a partner program are put into place and other folks kinda jump on board, and then it becomes its own living beast, and now, someone's got to come in and wrangle it. So we talk to a lot of people that are in that kind of world, and then we talk to folks who mostly, you know, at rapidly growing SAAS companies that have gone...their go-to-market strategy has been direct, but now, they have these goals to start a channel program. They're starting from scratch, and it's just this open field, like of, you know, what do they want to build? And I'm wondering if you have any advice for either one of those people. I don't know if that advice would be different or if it would all be rooted in the same. If you can kind of like think back to sort of the beginnings of what it's like to start building something. What advice do you have to give these people who are setting out to build a successful channel partner program? Vince: It's a really great question. I think about just how, culturally, the organization has to think differently, right? And in both of those examples, right? So we had a program, why wasn't it working, you know? Maybe it was that conversation we're just having earlier about mutual trust and respect. A lot of times, I see organizations, they wanna go fix something, and they think that one particular individual could come in as the new channel chief and just that person will create some type of magic or hocus-pocus on the situation. It's much more ingrained in the culture of the organization that tops down approach. It has to be buy-in from everyone in the company especially from the financial acumen, the chief financial officer CEO level, all the way down into the field organization. Compensation has to be structured so that sellers win when partners win. That's an important aspect. Compensation drives behavior, right? So if I were to look at a program, an existing program, I want to look at a few things. I would want to interview the partners. I'd wanna interview the sales people. I'd wanna understand where the cultural imbalance was and then design programs and readiness tools and compensation incentive models that drove the right behavior both for internal sellers as well as for partners. And so, that's how I would think about that. I think from this SaaS model, I think it's fairly similar, as well, again for companies that are moving from the Direct model, they're trying to grow through their channel. Again, they have to take a look at their current business model, their revenue streams. You know, what could be changed to drive this mutual behavior, this behavior that drives to a successful outcome ultimately for both the sellers, the partners, and for the customers? Jen: Great, that's wonderful, wonderful advice. And I love that you mentioned compensation because it is what drives, you know, everyone. And if those compensation structures aren't aligned, that can really cause a lot of headaches with the partner program and making sure that program is successful. This has been so great chatting channel with you. Before I let you go, I do put all of our guests through a little bit of a speed round of more personal questions. Are you ready? Vince: I'm ready for this. I've listened to a few of your episodes. I don't know what's coming my way but go for it. Jen: All right. Okay. So first question is, what is your favorite city? Vince: That's a good one. My favorite city is Philadelphia. Jen: Okay, tell me why? What do you love about Philly? Vince: Well, we lived outside of Philadelphia for about 26 years. My kids love Philly. My daughter went to Temple University. It's a city that's on the rebound which is what I love about it, and it's become my new favorite place. Although I love Washington DC and spend a lot of time there, Philly has got this new exuberance about it, and I love the phoenix rising from the ashes. And I see Philly in much the same way. They're building new skyscrapers, Millennials are moving back in the city at a pretty high clip. It's still an affordable city and a very livable city, and they have great, great restaurants. Lot of great BYOBs, and just they're underrated in many ways but just a great little city. Jen: And pretty much...I went to Philly once and all I did was eat when I was there. Vince: It's a common thing to do in Philly. Jen: Right. Okay, question number two, would you consider yourself an animal lover? Vince: I am. I am, actually. I didn't grow up an animal lover, so that's a great question. I didn't have a dog until about 15 years ago, and we had 2 dogs up until a couple weeks ago. We'd lost...one of them just, you know, passed, and so I've learned to love dogs. And I've learned a lot about life through dogs and just giving back to them and just getting all that love and loyalty that you get from a dog. Jen: Yeah. Sorry to hear about that loss. What kind of dogs? What breed? Vince: Shih Tzu and Shih Tzu-Bichon blend were the two dogs we had. Jen: Oh, yeah. Fluffy, fuzzy. Vince: Fluffy, fuzzy. And the other reason why I didn't have dogs when I was younger, I had really bad allergies as a kid, and so they're hypoallergenic and they're just, you know...they're terrific dogs. Jen: Yeah. Okay, next question, Mac or PC? Vince: Well, PC. Jen: I should've known, right? Vince: Yeah, you know, I do...I'm a huge fan of the Surface, and I knew Panos Panay at Microsoft when he released it and just, you know, still a super fan. Although, I will tell you that I have iOS. I have an iPhone, and I do love the apps and the finished quality of the apps. Jen: Excellent, and last question, let's say I was able to offer you an all-expenses-paid trip, where would it be to? Vince: I'm a real beach person, so, you know, it's probably gonna be Saint Barths, but there's this other piece of me that wants to be on the coast of like Sicily right now...and eating great Italian food, so I'm gonna go with Sicily instead of Saint Barths, how's that? Jen: Yes. Well, Sicily, right? So you can...there's water, right, and the food. You get the best of both worlds. Vince: That's right. Beautiful blue water and great Italian cooking, so, you know... Jen: Perfect. Vince: Well, thanks so much for taking some time with me and with our listeners today. It was great. If anyone would like to reach out to you personally, what's the best way for them to get a hold of you? Jen: So I have become a fan of social, and in fact, just...really getting the hang of Twitter but my Twitter handle is @vincemenzione, that's V-I-N-C-E-M-E-N-Z-I-O-N-E. I can also be reached at LinkedIn and Facebook at the same handles and on Instagram, as well, and then my email address is vincemenzione, without any dots or dashes, @gmail.com. Vince: Perfect. Jen: Thank you, Jen. This has been a great pleasure. Thanks for inviting me. Vince: Again, thank you for your time today, and thanks to everyone for listening, and we'll catch you next week with an all-new episode. Man: Thanks for tuning into the Allbound Podcast. For past episodes and additional resources, visit the resource center at allbound.com, and remember, #NeverSellAlone

Rob and Jason are joined by Daniel Moth to talk about the new C++ features of Visual Studio 2017. Daniel Moth joined Microsoft in the UK in 2006, before transitioning to Redmond in 2008 to work as a Program Manager on Visual Studio, which is where he is still working today. Before Microsoft he worked as a software developer in the industry for almost a decade, most of that time building mobile apps. News The C++17 Lands Learn C++ Concepts with Visual Studio and the WSL Partial Ordering: An enigma wrapped inside of a riddle, wherein all compilers agree to be wrong Daniel Moth @danielmoth Links Visual Studio 2017 for C++ Developers - you will love it Top 7 things to be excited about as a C++ developer in Visual Studio 2017 CppCon 2016: Carroll & Moth "Latest and Greatest from the visual Studio Family for C++ Developers" Visual C++ Team Blog Sponsor Incredibuild JetBrains  

Beth is a Senior Product Manager for .NET at Microsoft and a long-time community champion for .NET developers. She helps developers build amazing things. Before Microsoft, she spent many years building business apps for small businesses as well as large enterprises, primarily on the .NET stack, and was a Microsoft MVP. She is a speaker at various software development events and you can find her on a variety of developer sites. Follow her on twitter and GitHub: @BethMassi

As cyber security has evolved in the new world of distributedcomputingthere have been dramatic changes to the nature of our security needs. Mr.Schmidt will talk about issues that affect large enterprises, small andmedium business and end users. He will talk about common threats, and thepossibility of frameworks which would protect ourselves, our civil rightsand our privacy while ensuring improved security. About the speaker: Howard A. Schmidt has had a long distinguished career in defense, law enforcement and corporate security spanning almost 40 years. He has served as Vice President and Chief Information Security Officer and Chief Security Strategist for online auction giant eBay. He most recently served in the position of Chief Security Strategist for the US CERT Partners Program for the National Cyber Security Division, Department of Homeland Security.He retired from the White House after 31 years of public service in local and federal government. He was appointed by President Bush as the Vice Chair of the President's Critical Infrastructure Protection Board and as the Special Adviser for Cyberspace Security for the White House in December 2001. He assumed the role as the Chair in January 2003 until his retirement in May 2003.Prior to the White House, Howard was chief security officer for Microsoft Corp., where his duties included CISO, CSO and forming and directing the Trustworthy Computing Security Strategies Group.Before Microsoft, Mr. Schmidt was a supervisory special agent and director of the Air Force Office of Special Investigations (AFOSI) Computer Forensic Lab and Computer Crime and Information Warfare Division. While there, he established the first dedicated computer forensic lab in the government.Before AFOSI, Mr. Schmidt was with the FBI at the National Drug Intelligence Center, where he headed the Computer Exploitation Team. He is recognized as one of the pioneers in the field of computer forensics and computer evidence collection. Before working at the FBI, Mr. Schmidt was a city police officer from 1983 to 1994 for the Chandler Police Department in Arizona.Mr. Schmidt served with the U.S. Air Force in various roles from 1967 to 1983, both in active duty and in the civil service. He had served in the Arizona Air National Guard from 1989 until 1998 when he transferred to the U.S. Army Reserves as a Special Agent, Criminal Investigation Division where he continues to serve. He has testified as an expert witness in federal and military courts in the areas of computer crime, computer forensics and Internet crime.Mr. Schmidt also serves as the international president of the Information Systems Security Association (ISSA) and was the first president of the Information Technology Information Sharing and Analysis Center (IT-ISAC). He is a former executive board member of the International Organization of Computer Evidence, and served as the co-chairman of the Federal Computer Investigations Committee. He is a member of the American Academy of Forensic Scientists. He had served as a board member for the CyberCrime Advisory Board of the National White Collar Crime Center, and was a distinguished special lecturer at the University of New Haven, Conn., teaching a graduate certificate course in forensic computing.He served as an augmented member to the President's Committee of Advisors on Science and Technology in the formation of an Institute for Information Infrastructure Protection. He has testified before congressional committees on computer security and cyber crime, and has been instrumental in the creation of public and private partnerships and information-sharing initiatives. He is regularly featured on CNN, CNBC, Fox TV as well as a number of local media outlets talking about cyber-security. He is a co-author of the Black Book on Corporate Security and author of "Patrolling CyberSpace, Lessons Learned from a Lifetime in Data Security".Mr. Schmidt has been appointed to the Information Security Privacy Advisory Board (ISPAB) to advise the National Institute of Standards and Technology (NIST), the Secretary of Commerce and the Director of the Office of Management and Budget on information security and privacy issues pertaining to Federal Government information systems.Howard holds board positions on a number of corporate boards in both an advisory and director positions and recently has assumed the role as Chairman of the Board for Electronics Lifestyle Integration (ELI).Mr. Schmidt holds a bachelor's degree in business administration (BSBA) and a master's degree in organizational management (MAOM) from the University of Phoenix. He also holds an Honorary Doctorate degree in Humane Letters. Howard is a Professor of Practice at GA Tech, GTISC, Professor of Research at Idaho State University and Adjunct Senior Fellow with Carnegie Mellon's CyLab.