Podcasts about cmo summit

It's never been harder to be a CMO—and never more important to get it right. Budgets are shrinking, burnout is rising, and the pressure to deliver pipeline and prove impact hasn't let up. If you're still trying to lead through this alone, you're already behind.Hey there, I'm Kerry Curran, B2B Chief Revenue Officer, Industry Analyst, and host of Revenue Boost: A Marketing Podcast.In Scale Smarter Under Pressure: How CMOs Win with Peer Collaboration, I'm joined by Kathleen Booth, SVP of Marketing and Growth at Pavilion. We talk about how today's most effective CMOs are navigating change, pressure, and AI disruption—without losing their edge. Kathleen shares what she's seeing across Pavilion's global network of go-to-market leaders and why the ones still winning are focused on three essential pillars:Profitable, efficient growth AI for go-to-market Personal transformation Because resilience isn't a luxury anymore—it's a leadership requirement.We also dive into what makes GTM25, Pavilion's flagship event, different from any other conference out there—and why it's a must-attend for marketing and revenue leaders looking to scale smarter in 2026 and beyond.Be sure to stay tuned to the end, where Kathleen shares a powerful mindset shift that redefines what it means to be a modern CMO—and how to become the strategic growth architect your business needs now.If you get value from this episode, hit follow, drop a quick rating, and send it to someone in marketing, sales, or the C-suite who needs to hear it. Let's go.Kerry Curran, RBMA (00:01.417)Welcome, Kathleen. Please introduce yourself and share your background and expertise.Kathleen Booth | Pavilion (00:06.382)Hey Kerry, thanks for having me on the show. My name is Kathleen Booth. I am the SVP of Marketing and Growth at Pavilion, a global private membership community for go-to-market executives. Our mission is to help go-to-market leaders succeed in their careers at a time when tenures are notoriously short and the pressure is extremely high.Kerry Curran, RBMA (00:33.417)Excellent. Thank you so much for joining today, Kathleen. As we've discussed, I'm a bit obsessed with Pavilion right now. There are so many smart examples, learnings, coursework—just tons of content to up-level executives. But what I love is that it emphasizes that marketing, sales, and customer success must work together to drive revenue and business growth. I know you're talking to a lot of CMOs, CROs, and customer success executives. What are you really hearing today? What are the challenges or what does the marketplace look like for them?Kathleen Booth | Pavilion (01:19.086)The theme word of the year is “uncertainty.” We get a lot of feedback from our members and more broadly. We're living through a time of tremendous pressure on go-to-market leaders in general—and CMOs in particular. It wouldn't be a podcast if we didn't mention AI.Artificial intelligence is transforming everything so quickly, it's difficult to find solid ground. As soon as you think you understand something, it changes again. Data shows buying complexity is increasing. Leadership turnover is high. Legal, regulatory, and geopolitical instability make it hard to predict even six months out.Recent data from G2 shows vendor shortlists are shrinking—from four to seven options previously, to just one to three now. That makes it harder to even get considered. Marketers have to step up brand awareness and demand, but budgets are under pressure.According to Gartner, only 24% of CMOs say they have enough budget to execute their strategy. Marketing budgets as a percent of total revenue are down 11% from 2020. The challenges are growing, but our toolset is shrinking. Then there's AI. It brings promise—but also complexity.Salesforce found that marketers see AI as both the top opportunity and the top challenge. One person called it a “proble-tunity.” Around 75% of marketers have experimented with AI, and marketing is seen as the most advanced department when it comes to adoption. But only 32% say they're using it adequately.And the result of all of this? Burnout.Gartner's CMO Leadership Vision report shows that marketers facing high levels of change are twice as likely to experience burnout. We're all feeling it. To make it worse, only 14% of CMOs are viewed as effective at shaping markets—a skill that's crucial for hitting revenue targets.All of this suggests the modern CMO must be commercial, creative, and AI-powered. We're in a first-principles moment where we need to rethink what marketing organizations look like, how to build go-to-market motions, and what role AI should play.We can't just be storytellers or data crunchers. We need to be strategic growth architects.Kerry Curran, RBMA (06:10.941)Yeah, I wholeheartedly agree. To your point, where the CMO was once seen as the creative or visual lead, now marketing is more directly connected to revenue. McKinsey did a study a year and a half ago saying companies that put marketing at the core of their growth strategy outperform their peers.Then in June, they released another study saying the biggest challenge for CMOs now is getting closer to the CFO—earning respect at the leadership table. And you're right: it can't all be done by AI. It's not just branding and communications anymore. It's more complex—and CMOs have more demands, tighter budgets, and higher expectations.What frustrates me is that it still falls to the CMO to educate the rest of the executive team on the value of marketing. I know Pavilion does a great job helping upskill and educate executives—especially in marketing and sales. What's the solution? How are you solving this? And how should leaders outside of marketing be thinking about it?Kathleen Booth | Pavilion (07:49.068)At the start of the year, we identified three cross-cutting themes for the Pavilion community—not just for marketing. And they've held up, even with how much has changed.First is “profitable, efficient growth.” This speaks directly to marketers needing to understand the P&L and get closer to the CFO to make smarter bets.Second is “AI for go-to-market.” Unsurprisingly, we have to lean in. I love that marketers are seen as AI leaders within their organizations. If we can solidify that position, it's not just job security—it's a way to lead from the front. We should be saying, “I'm out ahead of this, and I'm bringing the company with me.”The third theme—maybe a little “woo-woo”—is “personal transformation and resiliency.” Because it is hard. The stress is real. You and I were talking before we started recording about unplugging for vacation. That's not just a luxury—it's essential. We can't teach people how to take care of themselves, but we can remind them that it matters just as much as staying on top of AI.Kerry Curran, RBMA (09:54.183)Yeah, definitely. I love those three pillars—and they truly are cross-cutting. Can you go deeper on how Pavilion is helping marketers in each area? I know you're doing a lot with AI onboarding, upskilling, and coursework. And yes, marketers are definitely carrying the torch there.Kathleen Booth | Pavilion (10:24.046)Sure! One way to encapsulate it is with our flagship event: GTM2025. It's happening September 23–25 in Washington, D.C. (you can learn more at attendgtm.com). It brings our members together to share perspectives and preview where our “product”—which is really an experience—is heading.For marketers specifically, we have a dedicated sub-community led by incredible members. They host regular roundtables because—let's be real—the landscape is changing too fast for blogs and newsletters to keep up. You need peers. You need the hive mind.Then, tied to profitable, efficient growth, we have our CMO School—teaching what it takes to be world-class. GTM2025 will feature sessions on P&L fluency, leadership, and more.AI and GTM is a huge theme. The entire conference focuses on “AI and the Future of GTM.” It's not just a buzzword—every speaker is talking about how it's transforming their work. We're also teaching specific courses on building an AI-augmented go-to-market team: tools, workflows, and real-world examples.For the personal transformation side, we're one of the only conferences with a wellness room—sound baths, guided meditations. We also include topics outside the typical ABM and ad campaign tracks. This year, our keynotes reflect that.One I'm super excited about is Will Guidara, author of “Unreasonable Hospitality.” He was GM of Eleven Madison Park—the world's first vegan Michelin-starred restaurant. The book is about how hospitality—not just great food—helped them become the best restaurant in the world. It's surprisingly a business book: process, customer orientation, service. He'll talk about hospitality as a driver of business excellence.Then we have Henry Schuck, CEO of ZoomInfo. They just changed their NASDAQ ticker to GTM—so they're clearly committed to go-to-market alignment. I'm excited to hear his perspective.We'll also feature Noelle Russell, author of “Scaling Responsible AI.” AI is still the Wild West, and we need to understand the guardrails. What are we accountable for as adopters?Finally—and this is a first—we're hosting a geopolitical keynote panel because the event is in D.C. We can't talk go-to-market strategy and ignore what's happening with the economy, regulation, supply chains, tariffs, and labor.Our panel features Josh Barro and Megan McArdle—both independent, balanced journalists—plus one more speaker TBD. They'll focus on facts, implications, and how leaders should incorporate them into strategic planning.And for those who prefer to skip political talk, don't worry—the bar opens early!Kerry Curran, RBMA (17:47.997)Yes! That is so relevant for what's on business leaders' minds—especially CMOs. I love that you're hitting every angle. From hospitality and customer-centricity to AI and global context—it's all interconnected. And I'm especially excited for the Women's Summit the day before.Kathleen Booth | Pavilion (19:00.758)Yes! Anne and Lindsay—leaders of our Women of Pavilion community—have built something special. They led our first Women's Summit last year, and it was incredible. This year's agenda is entirely member-driven, sourced from our networks, and centered around the real issues facing female leaders.Kerry Curran, RBMA (19:40.647)Lindsay was a guest on the podcast—she's brilliant. And Anne as well. Every event and session I've attended has been so thoughtful. Kathleen, this has been incredibly valuable. For listeners unfamiliar with Pavilion, can you share what resources and support it provides?Kathleen Booth | Pavilion (20:08.110)Of course. Pavilion is a private membership community for go-to-market executives and aspirants. We offer:- A private Slack community with functional groups- 50+ local chapters around the world- Pavilion University (with CMO School, GTM School, AI School, etc.)- Career services, job board, mentorship- Events: GTM, CMO Summit, local dinners, and moreIt's about creating a trusted peer network, providing operator-built education, and fostering connection. That's how we support leaders through this new GTM era.Kerry Curran, RBMA (21:34.439)Totally agree. I joined in March and wish I had joined sooner. The coursework has brought structure and rigor to initiatives I previously had to figure out on my own. The peer learning is incredible. And the dinners are next-level—I'm headed to one in Boston tomorrow. Last time we joked we should build a better CRM on a cocktail napkin.Kathleen Booth | Pavilion (22:45.709)I love that.Kerry Curran, RBMA (22:56.605)We're clearly biased, but for those thinking about how to grow and lead in today's GTM world, what should they be focusing on?Kathleen Booth | Pavilion (23:15.118)I'll close with some data and advice: 84% of leaders believe their company's identity will need to significantly change in the next five years. That's massive.CMOs are well-positioned to lead that change—if they step up:First, build cross-functional leadership muscles. Pavilion excels at this. It's not just about marketing—it's learning to partner with sales, CS, ops.Second, shape the market. Be the narrative builder and operationalize brand trust. With AI exploding, brand is having a renaissance. CMOs must lead here.Third, guide the customer experience. We've talked about hospitality, but post-sale is more important than ever. Marketing needs to drive loyalty, retention, and evangelism.With AI and product data, we can now create truly personalized journeys—at scale. That opens a world of opportunity.Kerry Curran, RBMA (27:01.095)So many valuable points. Thank you for joining us today, Kathleen! How can people learn more about GTM2025, Pavilion, or connect with you?Kathleen Booth | Pavilion (27:19.886)You can learn more at joinpavilion.com and attendgtm.com. And feel free to connect with me on LinkedIn—just mention you heard this podcast!Kerry Curran, RBMA (27:40.585)Thank you! Looking forward to seeing you in September.Kathleen Booth | Pavilion (27:45.623)I can't wait.Thanks for listening to Revenue Boost: A Marketing Podcast. If Kathleen's insights resonated with you and you're ready to stop leading in a vacuum, remember this: the best CMOs aren't doing more—they're doing it smarter, together. If you got value from this episode, do me a quick favor: hit follow, leave a rating, and share this with someone in marketing, sales, or the C-suite who needs to hear it.And don't miss the event of the year for go-to-market leaders: GTM2025, hosted by Pavilion. It's where marketing, sales, and customer success executives come together to connect, learn, and lead what's next. Register today at attendgtm.com.If you want more growth frameworks, peer strategies, and go-to-market insights, head to revenuebasedmarketing.com or connect with me, Kerry Curran, on LinkedIn. More powerhouse episodes are coming soon, so stay tuned and keep scaling smart. Flat or slowing revenue? Let's fix that—fast.Revenue Boost: A Marketing Podcast delivers the proven plays, sharp insights, and “steal-this-today” tactics that high-growth teams swear by.Follow / Subscribe on Apple, Spotify, and YouTubeTap ⭐⭐⭐⭐⭐ if the insights move your metrics—every rating fuels more game-changing episodes

This week, Jim is coming to you from the serene and stunning Miraval Berkshires, nestled in Western Massachusetts, where Vayner hosted the Future CMO Summit. We welcomed twenty next-gen marketing leaders for a perfect setting that inspired a candid, energizing roundtable with some of the brightest minds in the industry today.Joining Jim are four standout leaders who participated in the Summit:Melissa Madaio Colleluori, Global Head of Social & Influencer Marketing at General MotorsDanielle Wallis, Chief Marketing Officer of Connected Commerce and Head of Card Customer Marketing at JPMorgan ChaseKatie Berry, Director of Global Brand Marketing at CoachSteven Saenen, Vice President of Marketing at Mondelēz InternationalFrom financial services to fashion, from autos to snacks, these leaders bring bold perspectives, creative strategies, and a shared passion for connecting with customers in meaningful ways.So grab a coffee—or a glass of wine—and settle in. You're about to hear an honest, inspiring conversation straight from the heart of the Berkshires.---This week's episode is brought to you by StrawberryFrog and Deloitte.Learn more: https://strawberryfrog.com/jimSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The hosts dissect Attio's AI-native CRM disrupting traditional customer management and examine the surprisingly resilient seed/Series B funding landscape despite economic headwinds. Learn how AI is fundamentally changing go-to-market playbooks, enabling tech companies to scale faster than ever before, and which AI sales tools have genuine staying power.Thanks for tuning in! Join the free Topline Slack channel to connect with 600+ revenue leaders, share insights, and keep the conversation going beyond the podcast!Subscribe to the Topline Newsletter to get the latest industry developments and emerging go-to-market trends delivered to your inbox every Thursday.Tune into The Revenue Leadership Podcast with Kyle Norton every Wednesday. Kyle dives deep into the strategies and tactics that drive success for revenue leaders like Jason Lemkins of SaaStr, Stevie Case of Vanta, and Ron Gabrisko of Databricks.Key Moments:[02:07] AJ's Boating Adventure[04:05] Sam on Pavilion's CMO Summit and Personal Updates[06:56] Marketing and Revenue Insights[10:36] AI in Business[13:34] Economic Sentiment and Business Strategy[33:02] Hiring in Volatile Times[37:04] Compensation Strategies for Sales Teams[40:55] AI in Sales: A Conversation with an AI SDR Founder[48:06] The Future of AI in Sales and Marketing[01:00:15] Novel Uses of AI[01:08:54] Closing Remarks and Shoutouts

The 2025 CMO playbook starts here. In a world of shrinking budgets, the CMOs who lead with strategy and innovation drive results that matter. CMO Summit 2025 focuses on equipping you with the tools, insights, and connections to navigate today's challenges and capitalize on tomorrow's opportunities.Join us this April 17th at the Ritz-Carlton, Atlanta. Secure your spot today.

Are you ready for DMEXCO 2024? In the latest episode of our podcast, Verena Gründel gives you the ultimate guide to making the most out of this year's event. With DMEXCO's Director Conference Thomas Mosch she discusses why AI is set to dominate the stage with the theme "Prompting the Future," and what you can expect from the CMO Summit and all the other stages and Summits. BVDW President Dirk Freytag shares insights from the Immersive Experience Area and Creativity Summit. And, because networking is key at DMEXCO, Céline Flores-Willers, LinkedIn expert, offers invaluable tips on how to enhance your personal brand and prepare for meaningful interactions during the event.Tune in now and get ready to prompt the future at DMEXCO 2024!Get your ticket for DMEXCO on 18 and 19 September here:https://dmexco.com/de/tickets/You can now get the most important news from the world of digital marketing in Germany and internationally in the new DMEXCO newsletter Digital Digest, delivered directly to your inbox every Monday, Wednesday and Friday:https://go.dmexco.com/digital-digest-current-edition

Augusto Romano comanda as principais notícias que foram destaque no mercado da comunicação empresarial no Brasil e no Mundo. E nesta edição você confere: a Trama Comunicação, agência de Relações Públicas e comunicação com 27 anos de história, anuncia a entrada da Propay na sua carteira de clientes; Cerca de 100 mil profissionais devem participar do CMO Summit, maior evento online de marketing do mundo que chega a sua quarta edição; O time interno do Magalu na Ogilvy Brasil está com uma nova liderança criativa: ao todo, são 11 contratações, que visam ampliar a área; a Multiplike, uma das maiores gestoras e securitizadoras do país, é a nova cliente da Gueratto Press. . ⁠⁠⁠⁠⁠⁠⁠⁠⁠Assine a newsletter da Mega Brasil, a Direto da Redação⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ . Informação e entrevistas estão no Leitura da Semana, programa apresentado por Augusto Romano, todas as sextas, às 17h, com reapresentações aos sábados, às 11h, e aos domingos às 18 horas, na ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Rádio Mega Brasil Online⁠⁠⁠⁠⁠⁠⁠⁠

Desde el CMO Summit nos fuimos hasta Cannes con 200 marketers y publicistas de Latinoamérica hasta nuestro podcast bar de siempre para hablar de nuevos formatos publicitarios. Una mesa compartida con: Claudia Cándano; Directora editorial y de branded content en Grupo Expansión, Nicolás Mc Cormack; VP de ventas de publicidad para México y Centroamérica en Warner Bros / Discovery, Marco Zúñiga; General Manager de Latcom México & Centroamérica, y Pablo Garcia; VP Marketing Commerce en Mercado Libre. Fue una linda noche de tragos acompañados de talentosos amigos,Los cuatro compartieron sus puntos de vista en la evolución e innovación de los nuevos formatos publicitarios en Latinoamérica.Hablamos de la oportunidad que representan los Marketplaces y el e-commerce para los marketers, y el papel del Machine Learning en la mejora del Funnel, incluyendo el enfoque en Fintech y su impacto en la inclusión financiera en Latinoamérica.Platicamos acerca de la revalorización de los medios considerados antiguos, de la evolución del Out of Home hacia el mobile y su importancia para llegar a diferentes audiencias en tiempo real. Debatimos del desafío del Branded Content para retener la atención del usuario con contenido creativo en las multiplataformas. Conversamos del impacto de la inteligencia artificial en la comunicación y cómo afecta los nuevos formatos.Cerramos el panel con el crecimiento del gaming como una realidad que atrae nuevas audiencias y el uso estratégico de los influencers como canales de comunicación.Visítanos en https://www.elmartinez.net/ y suscríbete en Spotify, Apple Podcasts o donde lo estés oyendo ahora. Síguenos en FB o IG @elmartinezpodcast. Hosted on Acast. See acast.com/privacy for more information.

On the back of Curinos' 2023 Chief Marketing Summit, Rutger speaks with Executive Vice President of Omnichannel Sales and Experience, Brandon Larson on key take aways.Rate and subscribe! | Learn more at curinos.com | Questions or feedback? Email us at finsights@curinos.com

About the Episode In this podcast, you will hear a panel discussion moderated by Dr Sheela Kolluri, Teva Pharmaceuticals, from the 2022 Chief Medical Officer Summit 360° regarding what CMOs need to know about statistics, strategies for clinical development, strengths and weaknesses of complex trial designs and how to maximize the use of your statisticians. Panelists include: Marcia Levenstein, ScD, MBE, VivliNatasha Mühlemann, MD, MBA, CytelJeffrey Bornstein, MD, Eledon Pharmaceuticals To learn more about the upcoming 2023 CMO Summit 360°, please visit: www.theconferenceforum.org

In this fireside chat recorded at CMO Summit 2022, Drs Alise Reicin and Marcella Ruddy discuss what makes their collaboration work and advice on what not to do as an MD CEO and CMO. Speakers: Alise Reicin, MD, CEO & President, Tectonic TherapeuticMarcella Ruddy, MD, CMO, Tectonic Therapeutic

As each CMO role is different, it is critical for both first-time and seasoned CMOs to identify the role and develop a plan to ensure a successful transition. In this session recorded at CMO Summit 2021, panelists explore: What to look for in a companyIdentifying the position and taking your placePrioritizing responsibilities and first hires Speakers: Laurie Halloran, BSN, MS, President & CEO, Halloran Consulting Group, IncJames “Terry” Ferguson, MD, CMO, Matinas BiopharmaBecker Hewes, MD, CMO, Blueprint MedicinesRoger Waltzman, MD, MBA, CMO, Molecular Templates

Dr Viney joine the CMO Summit 360° in 2021 to share her incredible journey in drug discovery and development, founding and leading Pandion Therapeutics and joining the advisory boards of multiple biotech companies. Speakers: Jo Viney, PhD, President and CEO, Seismic TherapeuticZain Kassam, MD, MPH, Co-Founder, CMO, Finch Therapeutics

In this session recorded at CMO Summit 2021, hear from Dr Ron Cohen about his journey founding and building Acorda Therapeutics and leading the company as an MD CEO for 26 years. Dr Cohen also shares advice on how CMOs can best collaborate with their CEOs and add value to their companies. Speakers: Ron Cohen, MD, Founder, President & CEO, Acorda TherapeuticsKen Getz, MBA, Director and Professor, Tufts Center for the Study of Drug Development, Tufts University School of Medicine /Founder and Board Chair, CISCRP

It is vital for the CMO to have excellent communication awareness and skills to communicate externally with KOLs, investors, the scientific community and more. In this session, recorded at CMO Summit 2022, seasoned CMOs share their best practices and more specifically: How to sell a science story to scientists and non-scientists alikePreparing for and managing negative outcomes and weak signalsAligning communications from the CMO, CEO and Commercial Speakers: Cadmus Rich, MD, MBA, CMO & Head of R&D, Aura BiosciencesStephen Huhn, MD, CMO & SVP of Clinical Development, Pipeline TherapeuticsAnna Berkenblit, MD, MMSc, SVP, CMO, ImmunoGenMargaret Koziel, MD, SVP, CMO, Axcella

This session recorded at CMO Summit 2022 addresses the role of the CMO in how to best manage the relationship between your biotech and big pharma. More specifically: What are the leadership skills needed?Where are the friction points and how do you avoid them or fix them? Speakers: Joanne Lager, MD, CMO, iTeos TherapeuticsThomas Davis, MD, CMO, Genocea BiosciencesMilan Zdravkovic, MD, PhD, CMO, SNIPR BiomeEric Crombez, MD, CMO, Gene Therapy & Inborn Errors of Metabolism, Ultragenyx

In this session recorded at CMO Summit 2022, panelists share strategy trends and opportunities around accelerated approvals and regulatory designations. Additionally, they discuss: How to approach the FDA based on the different types of meetingsHow these trends and pathways affect trial designImplications after approval based on the pathway Speakers: Edith Perez, MD, CMO, Bolt BiotherapeuticsJeffrey Bornstein, MD, CMO, Eledon PharmaceuticalsAmy Blawas, PhD, Principal Consultant, NDA Group

In this session recorded at CMO Summit 2022, Board members share their experiences and discuss how CMOs can think about Board role opportunities including: Knowing why you want a seat on a Board and what you bring to the tableThe skills needed to succeed and excel in the role of development representation on a Board, both private & publicWorking with your current CEO and Board while advising another companyIdentifying the reality of what you are getting into Speakers: Julie Hambleton, MD, Biotech Executive & Independent Board Member, Public and Private Biotech CompaniesAoife Brennan, MB, BCh, BAO, MRCPI, CEO, SynlogicHolly Schachner, MD, CMO, Double Rainbow BiosciencesJeffrey Humphrey, MD, CMO, Magenta Therapeutics

In this session recorded at CMO Summit 2022, the panel discusses: What CMOs need to know about series funding, crossover and IPOHow to think about when to engage in these financing options based on the company stage, milestones, and budgetHow CMOs can best support the decision-making and fundraising processes Speakers: Nerissa Kreher, MD, MBA, CMO, Entrada TherapeuticsGeoff Meyerson, MBA, Co-Founder & CEO, Locust WalkTariq Kassum, MD, CEO, Celsius TherapeuticsAnn Barbier, MD, PhD, CMO, CAMP4 Therapeutics

In this session recorded at CMO Summit 2022, the panel discusses: How to onboard hires who don't have industry experienceRetaining talent and managing expectationsThe role of flexible working models, title inflation, non-monetary incentives, etc. in this process Speakers: Debora Barton, MD, CMO, Carisma Therapeutics, IncPatrick Burnett, MD, PhD, FAAD, CMO, Arcutis BiotherapeuticsDonna Higgins, CEO, The Higgins GroupBarbara Day, Principal, Pharmaceutical Practice, Penfield Search PartnersJames Lewis, Executive Director, Barrington James

In this session recorded at CMO Summit 2022, Dr Paul Burton shares his experience leading Moderna as CMO since June 2021: Transitioning from pharma to biotechLeveraging data science and digital technologies to reimagine medical engagementThoughts on the future of clinical trial innovationLessons LearnedQ&A Speaker: Paul Burton, MD, PhD, FACC, MRCS, CMO, Moderna

This session recorded at CMO Summit 2022 gives CMOs an update on current views on patient-centric medicine development, what it really means and the benefits for both the patient and trial. More specifically: Achieving timely recruitment by better selecting sites and writing good protocolsWorking with patient advocacy groups to integrate patient voice in trial design and drive better enrollmentAchieving enrollment when there is so much competition for patients Speakers: Jodie Gillon, MPH, SVP Corporate Affairs & Patient Advocacy, PeptilogicsBarry Ticho, MD, PhD, CMO, Stoke TherapeuticsRolf Benirschke, Patient Advocate & Former NFL Player, Legacy Health StrategiesRoger Waltzman, MD, MBA, CMO, Molecular Templates

Dr Viney joined the CMO Summit 360° in October 2021 to share her incredible journey in drug discovery and development, founding and leading Pandion Therapeutics and joining the advisory boards of multiple biotech companies.  Learn more about the 10th annual CMO Summit 360° taking place April 4-5, 2022 here.

While the idea that trust between sponsors and development partners is integral to success is well known, actually building that relationship requires real effort and empathy from both groups. Today, Dr Skip Sands, Senior Vice President and Senior Medical Officer of Parexel Biotech, discusses practical examples of how to build and maintain that relationship of trust and navigate challenges that arise based on his experience on both sides of the sponsor and CRO partnership.   Key takeaways: How to choose the right development partnerBuilding the relationship infrastructure from the bid process through clinical developmentCommunicating and managing expectations between sponsors and CROs   Guest: Earl “Skip” Sands, MD, MBA, Senior Medical Officer, Parexel Biotech Prior to joining Parexel Biotech as Senior Medical Officer in 2019, Dr Sands served as the Chief Medical Officer for Selecta Biosciences (2015-2019), Targacept (2014-2015) and Plasma Surgical (2013-2014). From 2011 to 2013, he was a consultant to biotechnology, pharmaceutical, and health care companies, leading protocol development and execution for Phase 1-4 studies in areas including women's and men's health, oncology, neuroscience and gastroenterology. From 2003 to 2011, Dr Sands was with Solvay Pharmaceuticals/Abbott Laboratories (following its acquisition of Solvay) in a series of roles of increasing responsibility culminating as Executive Vice President, Market Access and Senior Vice President of Research and Development. Earlier in his career, he worked with Procter & Gamble Pharmaceuticals, founded a medical education company, and was a managing partner in a medical practice. He earned his Medical Doctor Degree from Hahnemann University School of Medicine in Philadelphia, PA, and has completed courses in the Executive MBA program at Emory University in Atlanta, GA.

For over 75 years, BIC has grown from humble beginnings to become a globally recognized and iconic brand. But how do you take a legacy brand like BIC whose core business is making pens, lighters, and disposable shavers, and maintain relevance in a world that has seen every significant disruption in almost everything analog due to technological innovation and digital transformation? On the season finale of The Business of Marketing Podcast, we sat down with BIC CEO Gonzalve Bich during Adweek's CMO Summit to discuss how they have maintained their relevance by making their business internationally diverse, inclusive, and cross-functional. The family-owned brand is truly generational as Gonzalve's grandfather, Marcel Bich, founded the company back in 1945. Gonzalve is an incredible leader whose perspective of business transformation and how to drive innovation in the face of disruption centers on putting your core values as a business before anything else. Tune in to learn about his 18-year journey learning every facet of the business, their "Writing the Future, Together" sustainable development program with a goal to improve learning conditions for 250 million children around the world by 2025, and the ways they have managed to reach new customers through their latest partnership with Snoop Dogg and Martha Stewart. Brought to you by SAP

Lucien Boyer, a rock star with a French accent in the world of Sports marketing, with an amazing career and stories to back it up.  Enjoy our journey through Lucien's career across France, Australia and the UK, from the America's Cup to FIFA World Cup and Coca-Cola to Louis Vuitton.  Lucien has leveraged the power of major global competitions and major commercial partners throughout his career. Enjoy the stories and the learning.  Plenty of it.   Key Highlights As a student getting involved in raising money for the French Challenger's Boat for the America's Cup, which takes him to Australia Eyes opened to the power of sports and combining his passion of sports with interest in marketing From Saatchi & Saatchi to Larousse Lamborghini Formula One  - driving revenue from 20 mil to 120 mil French France (pre EURO) Learning activation, telling stories for sponsors, branded content and content marketing Lifestyle Marketing Group (LMG), his first startup incubated by Saatchi & Saatchi – brand consulting in the lifestyle space Two Olympic Games coming to Europe, 1992, both Winter & Summer Olympics in the same year, Albertville (France) & Barcelona (Spain) – won pitch to promote the European Union Big Global Events have been his big breakthrough, next up 1998, FIFA World Cup in France Sold LMG to Havas to have access to a bigger global network. Rocky start to the new partnership, ISL part of the story Took over the whole sports business in Havas and started a global expansion drive after a new owner of the group came in At the peak 600 people, operating across 30 countries – over six years, including acquisitions – clear process and strategy in opening new offices, Coca-Cola a key client globally Acquisition of Ignition – ran Torch Relay for Coke and FIFA World Cup Trophy Tour 2002 FIFA World Cup, first EA FIFA Esports competition   Havas Sports & Entertainment (HSE), activation and execution of sponsorships (representing the client side) & creating new ideas and strategies for rights holders (Louis Vuitton Trophy Case) Olympic Bids for France, involved in many tough losses – realization that France will never win unless France has a bigger influence in global sports – moved to London   Winning agency of record for Barclays as title sponsor of the Premier League Moving up into the Vivendi Group as Chief Marketing Officer for the whole group (almost 50,000 employees) Creating new synergies across the group – used “Anglo -Saxon” Paddington Bear IP acquisition as proof of concept, new concepts in Music, Movie, Gaming, Licensing, etc across the group Vivendi integral partner in helping Paris win the bid for the 2024 Olympics & the key differences winning it this time around in his view Global Sports Week – the idea behind it. Shake, Shape & Share the future of Sport -  Next one coming up Feb 1-5th, 2021 – check out www.globalsportsweek.com Connecting six other future Olympic cities to Paris virtually Top speakers from Gerard Pique, Romain Grosjean, Justine Henin, Sebastian Coe, etc Inspiring Sport Capital – PE fund to support sports industry and new digital transformation – six major investments worth over EURO 75 million From Online Bridge to club management system to Yachting to Golf equipment – diverse portfolio – focus on growth capital, no restrictions on time and form of exit Fnatic Chairman – latest role to learn first hand the world of Gaming/Esports Helping the team grow and deal with challenges ahead – digital relationship started during Covid   About Lucien Boyer is the Chairman and Co-Founder of the Global Sports Week. He is also Founding and Managing Partner of Inspiring Sport Capital, and he has now joined Fnatic as Chairman. Lucien is also serving as board non-executive Director of Groupe Le Five. He was previously Chief Marketing Officer at Vivendi, the leading integrated media, content and communications group. Lucien has been an industry pioneer in sponsorship activation, branded content, experiential marketing, fan engagement and social entertainment. Beyond his management role, Lucien is recognized as one of today's leading experts in sports and entertainment marketing. He was awarded his first Gold at Cannes Lions in 2006, before serving as a member of the jury of the Branded Content & Entertainment category in 2014. He initiated the creation of the Global Sports Forum, of which he was the General Commissioner, a global debate platform around the sports industry's future challenges. He also is the Co-Chair of the Digital Transformation & Innovation Forum at the French Chamber of Great Britain. Lucien is a frequent speaker at many international conferences such as the Cannes Lions Festival of Creativity, Advertising Week Europe and New-York, CMO Summit, Sporsora's annual congress and the Ivy Sports Symposium. He has also been featured in many influential media including Bloomberg TV, The Guardian and Le Figaro as well as industry journals such as SportsPro, SportBusiness and SportCal. A graduate from ESSEC Business School, Lucien Boyer is 56 years old. He is married, has three sons and after 6 years in London, he now lives in Paris. Lucien Boyer is passionate about sailing, skiing, the Olympics and music.    Follow us on our social sites for the latest updates Instagram: https://www.instagram.com/sportsentrepreneurs/ Facebook: https://www.facebook.com/marcusluerpodcast LinkedIn: https://www.linkedin.com/company/sports-entrepreneurs Website: https://marcusluer.com Podcast: https://marcusluer.com/podcast To get in touch, please email us at podcast@marcusluer.com     Feel Good by MusicbyAden https://soundcloud.com/musicbyaden Creative Commons — Attribution-ShareAlike 3.0 Unported — CC BY-SA 3.0 Free Download / Stream: https://bit.ly/_feel-good Music promoted by Audio Library https://youtu.be/bvgIqqRStcQ

In this podcast, conference producer, Andrew Goldstein, provides a brief overview of what to expect at the 8th annual Chief Medical Officer Summit 360º. The 2020 program will attract the largest gathering of physicians in biotech on October 26-27, 2020. Although the program is primarily designed for CMOs of emerging biotech companies, large pharma CMOs and other R&D decision-makers also attend to exchange best practices in drug development and business management. Learn more about the 2020 Summit here.

Jim Karrh, Ph.D. guides business professionals, teams, and entire organizations to stand out through better messaging — which in turn produces better customer relationships, stronger brands, and more growth opportunities. Whether his clients need guidance in the form of speaking, consulting, or coaching, Jim can offer a perspective rooted in his world-class experience and training. As a consultant and coach, Jim has served clients on three continents including associations, small businesses, high-growth tech firms, North America's largest martial-arts organization, and a dozen members of the Fortune 500. As a corporate marketing leader he helped America's oldest continuously produced brand of bottled water to grow again – building an integrated marketing and public relations program judged best in the global bottled-water industry by the International Bottled Water Association (IBWA). Jim knows you don't have to be the biggest in order to be the best. He is a popular speaker at events including The CMO Summit, Packaging That Sells, UB Tech, the Professional Convention Management Association, the Jim Beam Global Economic Summit, Euronet USA, and the Arkansas Executive Summit. He is also the author of The Science of Customer Connections, and the host of the Manage Your Message Podcast On this Episode: Jim tells Greg about his background and how the right intersection of skills and passion helped him get on the unique path of message amplification. Jim discusses the importance of word of mouth and communication across each individual and team of an organization. Jim gives an example of how his company helped an organization to help them clarify their message and see results. Hear how even well-intentioned organizations get their mission statement wrong. Jim explains how to equip your messengers. Greg asks Jim about push back when it comes to mission and message and how it should be dealt with. Jim talks about the shift and change in message when the culture or circumstances change around you. Key Takeaways: Break down the message into a clear, simple conversation for all that still stands apart Equip your messengers with knowledge, skill, and confidence. Coaching is not nagging about activity but focusing on the ‘how' for everyone and not just the ‘what'. Tweetable Quotes: “As you create the message, involve the very human beings who you expect to carry the message.” - Jim “Make sure that on a regular basis your content has to audition for the next version of your messaging playbook.” - Jim Jim Karrh: Listen to his show, Manage Your Message Podcast Find his book, The Science of Customer Connections, on his website as well as several resources at https://jimkarrh.com (jimkarrh.com) Resources Mentioned: Website: https://gregjrice.com/ (https://gregjrice.com ) If you want to see how we can help you in digital marketing:https://gregjrice.com/inflection/ ( https://gregjrice.com/inflection/) Join me on Facebook at: https://www.facebook.com/groups/jointhecommunicationnation (https://www.facebook.com/groups/jointhecommunicationnation)

Thomas Barta is one of the world’s premier marketing leadership experts. He studies the unique intersection of customer focus and leadership and he conducted the world’s largest study, with over 68,000 executive assessments, on what makes for an impactful customer leader.Thomas is a former McKinsey partner. He is the co-author of the path-breaking leadership book: The 12 Powers of a Marketing Leader.As such he is one of the top keynote speakers is marketing and speaks at the top global marketing conference like CMO Summit or Festival of Marketing and at large corporate summits of Google, IBM, Amazon, Adobe, or Cisco.You will learn with this episode:Why Marketing Leaders WANT to become the CEO.Why SaaS marketing is particularly hard.Why Marketing Leadership is fundamentally different from General Leadership.What it takes to be promoted.Which priorities will win your CEOs heartWhat is the role of generating powerful customer insights in marketing leadership!Why the future of SaaS market leaders, in general, is super bright.Get a FREE hardcopy of "The 12 Powers of a Marketing Leader". Just give a 5-star rating and a review comment and you will be one of three winners, who will be called out in Episode 5.Brought to you by: SaaSconversion.io

Gośćmi #111 odcinka #HerraOnAir są Marta Macke i Rafał Karski z Shortlist Consulting. Rozmawiamy przede wszystkim o tym czym jest i dla kogo CMO SUMMIT.Z naszej rozmowy dowiesz się między innymi:- czym się zajmuje Shortlist Consulting- dla kogo jest konferencja CMO Summit i do kogo jest kierowana- jak zdobyć zaproszenie na konferencję- co czyni tę konferencję wyjątkową- co będzie się działo w czasie CMO Summit- czy istnieje życie po korporacji- jakie tematy pojawią się na konferencji- jak to się stało, że Rafał odszedł z korporacji

In this episode, Suzanne Donnels (Jenner & Block LLP) speaks with Jeff Antaya (Plante & Moran), Frank Troppe (Miller Heiman Group) and Ellen M. Gregg (Womble Bond Dickinson (US) LLP) about how law firms can build a scalable sales culture. Antaya, Troppe and Gregg share their perspectives on why to have a sales culture at your firm, how growth affects culture, how to measure success and more. Editor’s Note: This podcast mentions the CMO Summit and LMA’s Annual Conference. Please note that this podcast was recorded well in advance of the decision to postpone the event.

Hey Brand Nerds! Brands, Beats & Bytes leaves the friendly confines of our KZSU Stanford studio and goes on the road to the CMO Club’s CMO Summit. Shout to the President Pete Krainik (Album 1, Track 13) for inviting us to the conference! We are introduced live in front of 150 CMOs by a wonderful alum of this show, Carol Kruse (Album 1, Track 9) and we have a really fun abridged show with Dave dropping great knowledge on marketing, leadership and more. Please enjoy this track and learn about a variety of topics highlighted by: • Collaborating and aligning with your organization and key colleagues • Dave’s well defined sense of leadership and how you can make it your own • Brand marketing thinking juxtaposed with Experience thinking #daveminifie #marketing #branding #advertising #experiencemarketing #thecmoclub #cmo #petekrainik #carolkruse

On the 400th episode of Recode Decode, Megan Rapinoe, the co-captain of the US Women's National Soccer Team, talks with Recode's Kara Swisher. This live conversation was recorded at the Mobile Marketing Association CEO & CMO Summit in Sonoma, CA. In this episode: Where Rapinoe's confidence comes from; her famous “victory” pose; the marginalization of women’s soccer; her favorite moments from the 2019 Women’s World Cup; how she focuses on the game; did Trump actually help her?; the fight for equal pay; what Rapinoe is going to do next; her clothing company, Re-inc and gender expression in fashion; will she run for political office?; her brother’s incarceration; what inspires her?; her advice for kids; resilience in the face of bullies and online critics; how to support women’s soccer; and her leadership style. Vote for us: Recode Decode has been nominated for best technology podcast in this year’s People’s Choice Podcast Awards! Cast your vote for Recode Decode at https://www.podcastawards.com/app/signup before July 31st. One vote per category. Learn more about your ad choices. Visit megaphone.fm/adchoices

This week on the “Marketing Today” podcast, Alan talks with Jenny Rooney, editor of the CMO Network at Forbes. Rooney, who also runs initiatives at Forbes such as the CMO Summit and the Forbes CMO University Alumni series, has 25 years of experience as a business journalist, including as a reporter and editor of CMO Strategy at Advertising Age, editor-in-chief in sales and marketing management at VNU, contributing editor at Chief Executive Magazine, and senior writer at Business 2.0. During their discussion, Rooney discusses the role of CMOs, what is taking place in marketing currently, as well as the opportunities, popular developments, and challenges that CMOs are faced with. If you have been just as concerned about the decline of available marketing talent as the industry has, stay tuned for Jenny’s insights on what can revive this troubling trend. With her contributions and research into the ever-changing marketing space, Rooney shares what marketing leaders are up against right now. Rooney shares her take on situations that CMOs are encountering: "CMOs need to be driving business growth," says Rooney. "They say that CMOs are on the hot seat. And I think that is because they are constantly trying to balance short term wins against true long-term brand building." Rooney goes on to state, "we are also judging people based on innovation and change, and to do that as a CMO, I would imagine, you feel sort of this pressure to want to experiment with things and new technologies." Highlights from this week’s "Marketing Today": Jenny Rooney discusses herself and how she got her start in her career. (01:15) Does Jenny have an interest in working as a CMO? (04:50) How does Jenny feel about the state of marketing today? (06:55) Does Jenny believe the role of the CMO is changing? (09:54) Who is impressing her these days? (12:21) What is being done about the talent issue in the industry? (15:14) Jenny describes the Forbes CMO University Alumni series. (18:01) How does Jenny make sense of all of the things that are influx in the industry? (22:27) What is on the horizon for marketing leaders? (26:31) Are there any threats to CMOs? (30:05) Has there been an experience in Jenny Rooney’s past that made her who she is today? (32:59) What advice would Jenny give her younger self? (37:08) What drives Jenny these days? (38:35) Are there any companies, brands, or organizations that Jenny believes marketers should pay attention to? (39:04) What does Jenny Rooney see for the future of marketing? (41:10)  Resources Mentioned: ANA Masters Circle Forbes CMO Network Forbes CMO Interviews Forbes CMO Summit ANA Education Foundation (AEF) Michael Herr (bio) Dispatches by Michael Herr Donate Life Biggest Asshole Campaign Beyond Advertising by Jerry Wind and Catharine Hays Support the show.

Hey, it’s Stiles from Brand Content Studios and here’s your Content Marketing Quickie for the week of April 8, 2019. Let’s see what changed while you weren’t looking.   -Are you one of those people that talks to the commercials when they come on TV? “Hey cartoon of lower back pain illustrated by little lightning bolts around it, that’s exactly what I feel like! Can your solution really help me?” If so, sure your family is very worried about you but you’ll love this news. When you’re listening to music or a podcast on Pandora, you might soon be able to talk to the ads you hear, and they’ll listen. Maybe you’ll say, “Hey ad, please email me more information about what you’re talking about.” Or maybe you’ll say, “Not interested. I don’t believe that non-stick frying pan is really coated in diamonds.” Later this year, in the year of our Lord 2019, Pandora will do a beta test with Instreamatic, which is a company called Instreamatic. The ad unit will listen and respond to voice commands. Will it work? Probably as well as Siri, Alexa and all those things who I’m sure always completely understand what you’re saying so you don’t have to repeat it three times. But Instreamatic says it uses those magic letters AI to anticipate your intent — sometimes even before you say anything to the ad. It will assume it knows what you want better than you do. But check it out, this ability to dialogue with ads has the potential to solve what’s been a really huge, even a large problem for audio ads. You can’t click them. It’s called the “Click Challenge,” which sounds like a game show that would be hosted by Howie Mandel. But by being able to tell the audio ads I love you or I never want to hear from you again, it helps marketers know they need to change their creative or improve their targeting. And of course it means streaming audio like podcasts can get full credit as an advertising medium that works. Instreamatic colluded with a Russian broadcast, and that experiment showed this can even increase ad revenue. They ran voice-activated ads in December that represented just 1% of the impressions, but…those few voice-activated impressions brought in 10% of total audio revenue for the show for that month. I don’t have any ads in this podcast, but you’re welcome to yell at it if you want. http://www.insideradio.com/free/pandora-listeners-may-soon-be-talking-back-to-the-ads/article_712b6420-5567-11e9-bdc4-6fce638705c4.html   -Hey CMO, what’s the trouble kiddo? Did you have a bad dream? Is something bothering you? The answer is yes it is. CMOs do worry, in secret. So Kapost did a survey at the CMO Summit in Denver, Denver – Home of the people who live there, asking CMOs what keeps them up at night. The answers were honest and not entirely surprising, so if you’re a CMO, see if you agree and when you wake up in a panic, you’ll know you’re not alone. They worry Is My Messaging On-Brand? Most CMOs said no, it’s not. We can’t be sure we’re on brand or on message, and that’s IF we even have a clear brand personality or key messaging someone is watching out for. Yet they find the prospect of a content audit big and scary. C’mon it’s a good thing, it’s not like a tax audit. SiriusDecisions says 65% of all content is completely wasted because the company doesn’t know it exists, doesn’t know where to find it, or it’s old, or it’s now wrong. Another thing they worry about is Are My Teams Aligned? Accenture says 4 in 5 marketers don’t even know for sure what their content objectives are. Teams in silos are winging it and doing their own thing and shoving stuff out ad hoc, they’re checking the box. And they worry Is Everyone on My Team Working toward Strategic Goals? The answer is most likely not. Marketing teams think only about the channel or team they’re supporting in the moment. Strategy, if there even is one, get sacrificed quickly just to get stuff out the door. The result is very confused customers getting weird and disjointed experiences from the brand. https://marketeer.kapost.com/marketing-leaders-questions/   -Ah, the ability to fast forward and rewind to wherever you want to be while watching a video. Pretty basic thing right? Instagram didn’t think so, cause you can’t do that when you’re watching a video there. Oh sure they let you do it for videos on IGTV, but on the ones that show up in your feed, not so much. And it’s not like they don’t know it’s wanted. Users have been asking about it and for it a long time, scratching their heads, asking, “Why is this not regarded as important by you guys?” Well if you ask long enough, good things might happen. The scuttlebutt skinny word on the street is they’re testing putting a seek bar on videos in the feed. But just in the feed, not as part of an Instagram story. So if you’re an Instagram fan you can go on just about every other video platform there is and start practicing; forward, backward, forward, back. What control! What raw power! https://www.theverge.com/2019/3/29/18286805/instagram-video-seek-bar-scroll-playback-feature   -Email is a pretty darn solid distribution channel for content. And if you don’t believe that let us help you with 13 email marketing stats put out recently by Convince & Convert. Actually I’m only going to give you 7 because this is the Content Marketing Quickie and I don’t want to change it to the Longie. 1. The average subject line is a little over 43 characters. Short & powerful people. Long subject lines are a real issue on mobile and with many email service providers who won’t even show long ones. 2. Over 347B emails will be sent and received by 2022, that’ 78B more than 2018. So it’s competitive out there and your only hope is great email content. 3. 68% of Millennials say promo emails influenced a purchase. In fact it was the most effective of all the methods studied. 4. 56% of emails are read on iPhones or Gmail. So avoid large image files and long paragraphs. And Gmail users can Snooze you now, so you need to convey some sense of urgency. 5. The average email open rate across all industries is 20.81%. It ain’t a great number, but at least now you know if you’re average. 6. 73% of email marketers send emails at least weekly. Frequency’s a gamble. You win if people like them and you’re staying top of mind, you lose if your emails are bad because people will eventually be annoyed enough to unsubscribe. 7. 55% of consumers like emails with relevant products and offers. That’s kind of a no brainer but it does show personalization and showing items that match preferences is the game, and it’s a data game. Isn’t that right Dave? See, I tried to personalize. Surely one of my listeners is named Dave. https://www.convinceandconvert.com/digital-marketing/email-marketing-statistics/   That’s the Content Marketing Quickie for this week. Be that person that turns your followers on to something half decent, share the link to this podcast and then you can discuss whether or not I’m annoying. And we’ll see what happens next week.

Jennifer Hill speaks to the "Pitch Whisperer," John Livesay, about how to make yourself go from invisible to irresistible. John gives tools for becoming a better storyteller and also offers a promo code to download a free copy of his book. johnlivesay.com John Livesay is known as “The Pitch Whisperer.” and as a sales keynote speaker, he helps salespeople become magnetic storytellers with the ability to make irresistible offers to their ideal clients. John has captivated audiences in settings ranging from Anthem insurance to Coca-Cola’s CMO Summit. He is also the author of The Successful Pitch: Conversations On Going From Invisible To Investable and the host of “The Successful Pitch” podcast, which is heard in over 60 countries. John has appeared on TV as the expert on “How To Ask For What You Want And Get A Yes.” During a 20-year career in media sales with Conde Nast, John worked across all 22 brands in their corporate division, and was the recipient of salesperson of the year honors. John currently lives in Los Angeles with his two King Charles Spaniels who welcome him home after he returns from his keynote talks, reminding him of the importance of belly rubs

The world of tomorrow will be driven by emerging markets. What will China’s role be? As they face an increasingly complex world full of contradictions and risk, how will China and other emerging economies respond? Will they choose cooperation over protectionism and isolation? Former French PM and CEIBS International Advisory Board Chairman Dominique de Villepin delivers keynote speech on the global emerging economic outlook live from the 2nd CEIBS CMO Summit in Shanghai. For more on Prof. de Villepin's visit to the CEIBS Shanghai Campus, visit our website here http://www.ceibs.edu/media/news/events-visits/14513

The Chief Medical Officer Summit is delighted to present a podcast featuring the Keynote Fireside Chat with Michael Rosenblatt, MD, on Lessons Learned from the Journey of a CMO Leader In this session, Dr Rosenblatt, former Merck CMO, will share his insights on career path decision-making and will compare the experiences and lessons learned from being the CMO on the drug development side versus the biotech investor side of the industry. Moderated by CEO of Evelo Biosciences, Simba Gill, MBA, PhD.  Join us at the 6th annual CMO Summit, the largest annual gathering for physicians to exchange best practices in clinical development within the confines of the emerging biotech space. We already have 50 CMOs confirmed to attend. You won't want to miss out on this event. Producer: Valerie Bowling, Executive Director, Chief Medical Officer Summit

This podcasts gives you an overview on what to expect for the 2018 Chief Medical Officer Summit in a nutshell. The concept of the CMO Summit came from MPM Capital’s Dr Elizabeth Stoner, who told us that there is a deep need for a Summit that is designed for CMOs and heads of R&D in the emerging biotech space, specifically, where we can cover all the key issues affecting R&D decisions together with business development issues. The program takes place on May 7th and 8th at the Omni Parker House in Boston and we already have over 50 CMOs committed to attending. The program is co-chaired by Julie Krop, MD, CMO, EVP, Clinical Development & Regulatory Affairs, AMAG Pharmaceuticals, Inc,  and Jim Roach, MD, FACP, FCCP, CMO, Pulmatrix. The 6th Annual Chief Medical Officer Summit is produced by the Conference Forum. The Conference Forum is life science industry research firm that carefully and meticulously presents strategic level programming. As with all Conference Forum events, you can expect prominent networking. To learn more about the event, visit www.theconferenceforum.org. Be sure to use code TEML for a 10% discount. Thanks for listening.

We’ve got a really fantastic guest for you today. This is one of our favorite people; one of our absolute favorite people to talk to, to connect with, so happy to have him us a client, just a joy to work with and talk with and interview. His name is John Livesay. He has The Successful Pitch Podcast among other things. John has this amazing ability to connect. He is great at introductions and always introducing me to the most interesting people and they’re always right on. Sometimes when I get an email from him I’m like, “Do I really want to interview yet another VR, AR expert?” I’m like, “But John did the introduction, of course I’m going to follow through.” I go and do it and it turns out to be the coolest person I’ve ever met with the coolest space and the coolest equipment and now I have to go see it. That’s just an example. It has always for me, follow the path, the connection. You may not understand why he’s making the connections for you, but the connections are brilliant. That’s what he really does well on his show. Let us give you a little more of his specific background. John is known as The Pitch Whisperer. We have to say, that phrase was coined by Tracy. She coined it when she wrote an article about him. For those of you who have listened to the Ego Bait episode, it was pre Ego Bait that she called him that. It gave us the idea for it. It stuck too because he used that quote on the cover of his book. You’ll hear him talk about it. He is now The Pitch Whisperer. He helps sales people become magnetic storytellers with the ability to make irresistible offers to their ideal clients. That’s his goal. He’s also an amazing keynote speaker. He does it at corporations and increases sales from it. It’s in settings ranging from Gensler’s top management retreat where he’s speaking to these corporations to speaking to Coca-Cola’s CMO Summit. He’s the author of The Successful Pitch, which is the same name as his podcast. It’s Conversations on Going from Invisible to Investible. It’s always been one of our favorite phrases, is that he’s teaching you how to pitch yourself from invisible to investible. In reality, that’s what he’s done with the show. That’s why we wanted to have him on the show. He started with podcasting which to him at the time, and you’ll hear him talk about it, it was a daunting task. It was a couple of years ago. He didn’t know how to do it. He was nervous about it and apprehensive about asking guests to be on his show, probably a lot of the same things that any new podcaster goes through. At the time, it’s like when we started. There was a bunch of people who had just started podcasting and put out courses and books but it wasn’t as formal as it is now where there’s all these courses that you can take and all these programs that you can do and you can learn how to podcast. Back then, we were on our own. It was like the Wild West. John, like we and many podcasters at the time, started with a certain format or idea in mind about what their podcast was. As we all grow as podcasters, we pivoted as to what some of the focus was, some of the format was. That’s part of John’s story today is the most interesting, is to hear how he started and why he started his podcast was for a very good purpose to market and grow his business. Then, what he’s doing with it today is helping catapult him in the next evolution, much bigger evolution of his business. He’s managed it. That’s why we wanted to use him as the successful model for you today, is because we really see what he’s done. He’s integrated it into the core of his platform, of his business, of the way that he runs his business, of the way he operates it, of the way he enjoys it. He has passion for it. It’s become an anchor and the base for everything that he does. He now is on television a lot. He’s got many, many television appearances for pitching his book and his podcast and that he is the speaker. He is a sought after personality to have on television. His big thing is how to ask for what you want and get a yes. Isn’t that really what we’re all after in one way or another? You’re really going to enjoy this interview with John because as podcasters, whether you’re new or seasoned, the reality is you are in it for a reason and he is a great model or someone to model. He’s gone through a process to model of how you can use podcasting as a business tool, as a marketing tool, as a platform building tool, as all of those things. Let’s go to the interview. Love the show? Subscribe, rate, review, and share! Here’s How » Join Feed Your Brand community today: FeedYourBrand.co Feed Your Brand Facebook Feed Your Brand Instagram Feed Your Brand LinkedIn Feed Your Brand Pinterest Feed Your Brand Youtube

We've got a really fantastic guest for you today. This is one of our favorite people; one of our absolute favorite people to talk to, to connect with, so happy to have him us a client, just a joy to work with and talk with and interview. His name is John Livesay. He has The Successful Pitch Podcast among other things. John has this amazing ability to connect. He is great at introductions and always introducing me to the most interesting people and they’re always right on. Sometimes when I get an email from him I'm like, “Do I really want to interview yet another VR, AR expert?” I’m like, “But John did the introduction, of course I’m going to follow through.” I go and do it and it turns out to be the coolest person I’ve ever met with the coolest space and the coolest equipment and now I have to go see it. That's just an example. It has always for me, follow the path, the connection. You may not understand why he's making the connections for you, but the connections are brilliant. That's what he really does well on his show. Let us give you a little more of his specific background. John is known as The Pitch Whisperer. We have to say, that phrase was coined by Tracy. She coined it when she wrote an article about him. For those of you who have listened to the Ego Bait episode, it was pre Ego Bait that she called him that. It gave us the idea for it. It stuck too because he used that quote on the cover of his book. You'll hear him talk about it. He is now The Pitch Whisperer. He helps sales people become magnetic storytellers with the ability to make irresistible offers to their ideal clients. That's his goal. He's also an amazing keynote speaker. He does it at corporations and increases sales from it. It's in settings ranging from Gensler's top management retreat where he's speaking to these corporations to speaking to Coca-Cola's CMO Summit. He's the author of The Successful Pitch, which is the same name as his podcast. It's Conversations on Going from Invisible to Investible. It's always been one of our favorite phrases, is that he's teaching you how to pitch yourself from invisible to investible. In reality, that's what he's done with the show. That's why we wanted to have him on the show. He started with podcasting which to him at the time, and you'll hear him talk about it, it was a daunting task. It was a couple of years ago. He didn't know how to do it. He was nervous about it and apprehensive about asking guests to be on his show, probably a lot of the same things that any new podcaster goes through. At the time, it's like when we started. There was a bunch of people who had just started podcasting and put out courses and books but it wasn't as formal as it is now where there’s all these courses that you can take and all these programs that you can do and you can learn how to podcast. Back then, we were on our own. It was like the Wild West. John, like we and many podcasters at the time, started with a certain format or idea in mind about what their podcast was. As we all grow as podcasters, we pivoted as to what some of the focus was, some of the format was. That's part of John's story today is the most interesting, is to hear how he started and why he started his podcast was for a very good purpose to market and grow his business. Then, what he's doing with it today is helping catapult him in the next evolution, much bigger evolution of his business. He's managed it. That's why we wanted to use him as the successful model for you today, is because we really see what he's done. He's integrated it into the core of his platform, of his business, of the way that he runs his business, of the way he operates it, of the way he enjoys it. He has passion for it. It's become an anchor and the base for everything that he does. He now is on television a lot. He's got many, many television appearances for pitching his book and his podcast and that he is the speaker. He is a sought after personality to have on television. His big thing is how to ask for what you want and get a yes. Isn’t that really what we're all after in one way or another? You're really going to enjoy this interview with John because as podcasters, whether you’re new or seasoned, the reality is you are in it for a reason and he is a great model or someone to model. He's gone through a process to model of how you can use podcasting as a business tool, as a marketing tool, as a platform building tool, as all of those things. Let's go to the interview. Love the show? Subscribe, rate, review, and share! Here’s How » Join Feed Your Brand community today: FeedYourBrand.co Feed Your Brand Facebook Feed Your Brand Instagram Feed Your Brand LinkedIn Feed Your Brand Pinterest Feed Your Brand Youtube

Internationally recognized digital health expert, Donald Jones, MBA, Chief Digital Officer at Scripps Translational Science Institute, shares his insights on the digital clinical trial landscape and the urgent need to pair digitization with drug products for patients during his keynote address from the 2016 CMO Summit. The Chief Medical Officer Summit is designed for CMOs and R&D Leadership from small to mid-size life science companies. The 6th Annual CMO Summit will be held May 7-8, 2018, in Boston.                                                                                    

At the May 2015 Chief Medical Officer's Summit in Boston, we featured a session on: How Investors Assess R&D Biotech Management Take a look at the details below: In this session, we begin with a presentation on a perspective on the method of evaluating a disease space, which includes a comprehensive understanding of 1) the science, 2) the competitive landscape and 3) the management teams for each company. How does this get mapped out? Following will be more discussion on: Understanding the context of value proposition Strategic fit Processes used to evaluate management and an understanding of competitive strategy How best to convey your plans How best to communicate with investors (before investment) and boards (afterwards) – via the CEO or directly? Importance of clinical development plan expectations Moderated by: Peter Kolchinsky, PhD Managing Director, RA Capital Management, LLC Panelists: Jonathan Behr, PhD EIR and Market Sector Leader, Innovation, Partners Healthcare, David Berry, MD, PhD Partner, Flagship Ventures, Vikas Goyal, MBA Principal, SR One, and Jeffrey Moore, DPhil, MBA President, MPH Venture Management The next CMO Summit is November 9-10 in Burlingame, California. It is one of the best face-to-face opportunities for R&D leaders in emerging biotechs to: 1. Address the unique challenges associated with directing and managing all R&D functions with limited resources, while raising capital, working and meeting with investors, and strategizing for appropriate exits. 2. To create a network of CMOs & other R&D leaders from small to midsize life science companies to share ideas, solutions and support. For information, visit www.theconferenceforum.org Partial and full scholarships available for start-ups.

At the May 2015 Chief Medical Officer’s Summit in Boston, we featured a session on: How the Availability of Capital Impacts the Role of the CMO In this session, the panelists cover: Optimal use of the proceeds Determining a development path, new molecules vs. new studies on the same molecules Appropriate stewardship of the capital Balancing short-term and long-term objectives; particularly when they may conflict Concerns and/or benefits of early financing without having reached clinical goals Examining the new threshold in moving development forward How is the progress in the industry translating into new drug discovery? Maintaining the same rigor for investment Moderated by: Louis Brenner, MD Chief Operating Officer, Allena Pharmaceuticals Panelists: Raj Malik, MD CMO, G1 Therapeutics Jim Roach, MD CMO and SVP, Development, Momenta Pharmaceuticals Oliver Rosen, MD CMO, Deciphera Pharmaceuticals Ian Walters, MD VP and CMO, Intensity Therapeutics The next CMO Summit is November 9-10 in Burlingame, California. It is one of the best face-to-face opportunities for R&D leaders in emerging biotechs to: 1. Address the unique challenges associated with directing and managing all R&D functions with limited resources, while raising capital, working and meeting with investors, and strategizing for appropriate exits. 2. To create a network of CMOs & other R&D leaders from small to midsize life science companies to share ideas, solutions and support. For information, visit www.theconferenceforum.org Partial and full scholarships available for start-ups.  

Tien Tzuo ofZuorajoined us on to our podcast this week to discuss "The Three Rooms Concept." Tien has been a good friend of Bowery Capital for some time and introduced this topic to us at our 2013 CMO Summit. He is one of the best SaaS marketers in the business having served as Salesforce's first CMO and CSO before founding Zuora in 2007. Today the business is a growing powerhouse in thesubscription experiencespace with over 400 employees, 1000 customers, and $200MM+ in VC funding. Most SaaS founders think long and hard about what their website is going to look like from the outset of the company's life. But before diving in and then testing and iterating like crazy how do you know what to do? Tien's Three Rooms concept really gives a great starting point for any emerging SaaS founder.

Tien Tzuo ofZuorajoined us on to our podcast this week to discuss "The Three Rooms Concept." Tien has been a good friend of Bowery Capital for some time and introduced this topic to us at our 2013 CMO Summit. He is one of the best SaaS marketers in the business having served as Salesforce's first CMO and CSO before founding Zuora in 2007. Today the business is a growing powerhouse in thesubscription experiencespace with over 400 employees, 1000 customers, and $200MM+ in VC funding. Most SaaS founders think long and hard about what their website is going to look like from the outset of the company's life. But before diving in and then testing and iterating like crazy how do you know what to do? Tien's Three Rooms concept really gives a great starting point for any emerging SaaS founder.

Drinking and driving don't mix but Absolut vodka and NASCAR now have something in common. The two companies were honored along with Nike as winners of the Excellence in Marketing awards at last week's CMO Summit held at Wharton on Sept. 19-20. Knowledge at Wharton covered presentations describing the award-winning ad campaigns that have earned these brands global recognition. See acast.com/privacy for privacy and opt-out information.