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On this episode of the Mastery Unleashed Podcast, host Christie Ruffino sits down with LinkedIn and AI expert Joe Apfelbaum, founder of Ajax Union and Evergreen. Joe shares his entrepreneurial journey, from building websites no one visited to becoming a top digital marketing strategist, leveraging LinkedIn for lead generation, and using AI to scale networking. After losing 75% of recurring revenue during the pandemic, Joe pivoted by combining AI with LinkedIn strategies, creating a tool now used by over 20,000 professionals in 37 countries.Joe breaks down his proven “3 Ps” framework—Plan, People, and Promise—to help entrepreneurs grow their businesses using LinkedIn. He emphasizes the power of personal connections, LinkedIn content strategy, and automated outreach using AI, enabling business owners to build credibility, expand their reach, and generate high-quality leads in under 15 minutes a day.Listeners are invited to explore Joe's free AI Business Development Circle training and a limited-time LinkedIn marketing bundle packed with AI tools, dashboards, and strategy templates to boost visibility and conversions. ABOUT JOEJoe Apfelbaum is the CEO of evyAI with clients in over 37 countries around the world. Joe is a professional speaker and published author of 5 books, including High Energy Networking. Joe is a certified Google Trainer, LinkedIn expert, and influencer, and has trained over 1000 companies on how to leverage LinkedIn and AI. When Joe is not traveling the world delivering keynotes or supporting his 15,000 users, he is playing with his 5 children in Brooklyn, NY. GET JOE'S GENEROUS GIFTWatch a 3 hour AI TrainingACCESS THIS GIFT AND MANY MORE LINKS SHARED ON THE SHOWhttps://joeapfelbaum.com/interview-joe/www.linkedin.com/in/joeapfelbaumText the word Bundle to 973-841-8868ABOUT OUR SHOWMastery Unleashed is a podcast for success-driven women who want to empower their thoughts, design their dream businesses, and build beautiful lives that are aligned with their destinies—hosted by Bestselling Author and Business Strategist Christie Ruffino.Each episode features today's top influencers and entrepreneurs on the rise as they share empowering stories and ninja tips meant to become the FUEL that will ignite a positive change in YOUR life and the lives of others.ABOUT OUR FREE GIFT VAULT GET THIS GIFT AND MANY MORE HERE: https://masteryunleashedpodcast.com/gift-signup/
Makerspaces: rooms filled with tools and gadgets or creative havens that are transforming learning in international schools? Join Sarah & Elizabeth: two Makerspace educators share their experiences and insights. We delve into pressing questions: Why are Makerspaces essential in today's education? What are the common myths and misunderstandings surrounding them in schools? Discover how schools can foster a culture of making, integrating it seamlessly with design thinking principles to engage students across various mediums. How through Makerspaces educators and schools can nurture problem-solving skills and innovative approaches to learning across all ages in an international school About Sarah Woods Innovation Integration Coach & Design Teacher currently living in the Caribbean and teaching at Cayman International School, but heading to Prague in the fall to work at ISP and teaching design and computer programming (lite) . Previously I've lived in Uzbekistan, Amsterdam, Ukraine, and Hong Kong. I'm keen on all things that involve some kind of making stuff (3D printing! Crochet! Everything in-between!). I'm also super enthusiastic about tools that make work more efficient which has gotten me into doing a lot of using Google products, which led me to being a Google Trainer, Innovator, and Champion. LinkedIn: www.linkedin.com/in/sarah-woods01 About Elizabeth Perry I am a teacher, writer, and artist with a particular interest in making, tinkering, and play. I have been at the International School of Prague since 2015, where my current title is Design and Innovation Coach. Before moving overseas, I taught for many years in Pittsburgh, Pennsylvania. I have also consulted for Google in K-12 education and outreach, and have been a fellow at the Studio for Creative Inquiry at Carnegie-Mellon University. I am a lifelong maker, with particular interests in textiles, mechanical toys, and wearable tech. I draw something every day. My pronouns are she/her/hers. I am @elizabethperry on Twitter, but now that it has taken a turn towards X, I am there less and less. @elizabethperry on Threads, which may become a successor/replacement? On Instagram I am @elizabethperry (photography and some making projects) and @elizabethperrysketchbook (daily drawings - current location for a project approaching its twentieth year) Resources Mark Rober: https://www.youtube.com/channel/UCY1kMZp36IQSyNx_9h4mpCg Tinkercad: https://www.tinkercad.com/ Toys from Trash - Arvind Gupta - A site full of activities and things to make requiring no budget and no complex tools, but many projects teach scientific and engineering principles - all are fun! Instructables - crowdsourced DIY - consider having students contribute as well as use the site. A great place to find project ideas. (As with everything crowdsourced, read through all the comments and corrections!) The Art of Tinkering, by Karen Wilkinson and Mike Petrich - not a new book, but a very useful one. John Mikton on Social Media LinkedIn: https://www.linkedin.com/in/jmikton/ Twitter: https://twitter.com/jmikton Web: beyonddigital.org Dan Taylor on social media: LinkedIn: https://www.linkedin.com/in/appsevents Twitter: https://twitter.com/appdkt Web: www.appsevents.com Listen on: iTunes / Podbean / Stitcher / Spotify / YouTube Would you like to have a free 1 month trial of the new Google Workspace Plus (formerly G Suite Enterprise for Education)? Just fill out this form and we'll get you set up bit.ly/GSEFE-Trial
Four educators having worked in Africa, Asia and Europe in education technology in different roles, share their insights and perspective from their respective learning journeys with the question “Does technology integration work in an international school setting, does it enhance student learning and how impactful is it”. An opportunity for us all to reflect on education technology integration, and explore the opportunities and challenges of integration digital skills. Guests: Aisha Kristiansen, Digital Learning Leader / Coach Kahlil (Danai) Maramba, Instructional Coach For Technology Kim House, Grade 5 Homeroom teacher / Digital Coach Cora Yang, Whole School Learning Technology Coach About Aisha Kristiansen Aisha is the Digital Learning Leader at Stamford American International School in Singapore. She is an accomplished educational leader transforming schools in Australia, Europe and Asia. Aisha holds a Master of Educational Leadership focusing on curriculum, pedagogy and practice. Aisha enjoys working with teachers and administration to positively impact the learning landscape for students. Beyond her passion for innovative learning and teaching, she enjoys toying with tech, reading and traveling the world with her family. Twitter: @aishakrist LinkedIn: www.linkedin.com/in/aisha-kristiansen-9aa543b1/ Website: www.aishakristiansen.com About Kahlil (Danai) Maramba Danai stepped into the classroom 15 years ago in a teaching assistant role. Two years later he started teaching ICT in Zimbabwe, Saudi Arabia, and Morocco. He progressed to become the Technology Integrationist and Coach in Namibia. He now works at Saigon South International School in Vietnam as the Elementary Instructional Coach for Technology. He has a passion for helping teachers plan and deliver engaging lessons where technology is a ubiquitous tool for learning. He facilitates or hosts conferences where educators share their experiences and have discussions about teaching and learning with technology. Apart from playing tennis with his family, Danai spends his time tinkering and trying new things. Danai is a lifetime teacher and learner. Twitter @tweetdanai About Kim House I am an educational technology coach at an international school in Munich, Germany. I'm originally from California. I predominantly work with elementary teachers and students. I love working with teachers to design learning engagements that get kids excited about learning and using technology. I love STEM and robotics and especially love working with students to make their ideas come to life. I'm a Google Trainer, ISTE Trainer and an Apple Distinguished Educator. I'm a mom of two teenage boys and when I'm not working I love to sing in a band. Twitter: @techiehouse About Cora Yang Cora Yang is a Whole School Learning Technology Coach at Renaissance College Hong Kong. She focuses on PYP and MYP technology integration, such as coding, robotics, VR, digital design (3D, laser cut) and circuit board. She believes that technology is the bridge for students to connect school with the real world. Technology can offer students more possibilities and opportunities to apply knowledge to different real-life skills. Cora is a curious learner who is always up for new things and technologies to learn. Just like her curiosity, she loves bringing new technologies for educators and students to enrich the learning and teaching experience. Cora constantly offers chances for students in her classes to work on project-based, student-centered activities. She also focuses on gender and race equality in her work, which Cora hopes that she could bring positive impacts on future generations. Social Media PLN Twitter: @CoraEdTech Website: http://coraedtech.com Resources: Not all that Glitters is Gold Education Technology Finally Deliver? by Professor John Hattie of Visible Learning and Dr. Arran Hamilton Director of Education at Cognition Education. "Obstacles to successful ICT integration: lack of teacher confidence, lack of teacher competence, lack of effective training, resistance to change and negative attitudes, lack of technical support and lack of infrastructure" (Korte & Hüsing, 2007) Anne Gläsel, why teachers are reluctant to incorporate technology into the classroom, New global data reveal education technology's impact on learning John Mikton on Social Media LinkedIn: https://www.linkedin.com/in/jmikton/ Twitter: https://twitter.com/jmikton Web: beyonddigital.org Dan Taylor on social media: LinkedIn: https://www.linkedin.com/in/dantcz/ Twitter: https://twitter.com/DanTaylorAE Web: www.appsevents.com Listen on: iTunes / Podbean / Stitcher / Spotify / YouTube Would you like to have a free 1 month trial of the new Google Workspace Plus (formerly G Suite Enterprise for Education)? Just fill out this form and we'll get you set up bit.ly/GSEFE-Trial
On the Schmooze Podcast: Leadership | Strategic Networking | Relationship Building
Today's guest believes you can achieve anything you want in life with the right strategy. He went from being a person who was afraid of public speaking to becoming a certified Google Trainer and training 10,000 business owners. He is the CEO of Ajax Union, a company he started in January 2008 and grew to number 178 on the INC 500. Currently, his focus is supporting B2B companies with marketing funnels, sales enablement, and lead generation. He is the author of 6 books, including “High Energy Networking: Get anything you want in life while building meaningful relationships that last a lifetime.” Please join me in welcoming Joe Apfelbaum. In this episode we discuss: his thoughts on leadership: “Leadership is about taking responsibility. What you do, what you say, and how you behave matters.” How he learned the balance of leading through coaching and action and listening to others and leading himself. His most recent endeavor of becoming a poet. His six little side hustles in his twenties were based on his curiosity and being obsessed with learning more and more things. Not being able to go to college due to being part of a big family. His love of building businesses and supporting other people. “The secret to living is giving, not waking and taking.” His transparency through all his “side hustles” and businesses. His first product which brought him recurring revenue and how that changed his life. Why the equivalent of the original version of SEO is LinkedIn. How he became a Google trainer and the journey to learn how to bust through his limited beliefs and understanding how his brain worked. This led to Joe developing himself. The bad advice he received from a life insurance guy to spray and pray his business card at an NYC bar during a networking event. How he nurtures and sustains his massive network. What he's looking forward to in 2023. Listen, subscribe and read show notes at www.OnTheSchmooze.com
Google Trainer: Wer Google richtig nutzt hat enorme Vorteile als Selbstständiger oder Unternehmer Christoph ist gebürtiger Berliner und quasi ein Dinosaurier im Online Marketing. Er ist bereits Ende der 90er Jahre in seiner Abi-Zeit mit einzelnen Webprojekten (privater Natur) gestartet und hat das Wissen Schritt für Schritt ausgebaut. Während seines Studiums in Wildau (Brandenburg) hatte er schon 2002 eine Professorin mit "E-Commerce" auf dem Lehrplan. Mit seinem Vater baute er einen Online-Shop in einer für sie schwierigen Zeit auf und hat zunächst online und auf Messen Hardware für PCs und Handys verkauft, später das ganze dann auf Seniorenhandys und Seniorentelefone geswitched. Vom Student zum Google Trainer Als Student suchte er sich dann nach dem Regale einräumen einen besser passenden Studentenjob und fand ihn beim Startup ZANOX - heute besser bekannt als AWIN. Eines der größten Affiliate Marketing Netzwerke. Als Personalnummer 9 erlebte er den rasanten Aufstieg eines der ersten Berliner Internet Startups bis er 2006 die Firma zum Ende des Studiums mit einem lachenden und traurigen Auge verließ und die Firma 130 Mitarbeiter groß war. Christoph lernte dort seinen heutigen Geschäftspartner kennen. Bevor die beiden aber etwas eigenes berufliches zusammen machten, waren sie ab 2006 in einer Performance Marketing Agentur und betreuten dort das Suchmaschinenmarketing für Firmen wie ImmobilienScout24, ProSieben, congstar, Thalia, TUIfly und viele andere. Diese Agentur wurde verkauft, aus 35 Leuten wurden 2.000 und der Online Marketing Teil war nur ein kleines Nebengeschäft. Und so stand er vor der Entscheidung "wie weiter"? Der Entschluss stand einige Monate später: Gemeinsam mit Jörg und (dem damaligen Geschäftspartner) Daniele gründeten sie die DAMCON GmbH. Eine Online Marketing Agentur mit dem gleichen Ansatz wie die Agentur zuvor. Gestartet als eine Art "Bauchladen" und sehr erfolgreichen wie auch schwierigen Jahren sind sie nun Spezialisten für Google Ads, Google Analytics und Tracking. Also die "messbare Sichtbarkeit auf Google". Google Trainer: Master of Search Sie sind aber bewusst nicht mehr auf dem Weg eine weitere Google Ads Agentur zu sein, sondern haben sich - wie Google auch - stark weiterentwickelt. Für ihre Kunden wird der strategische und beratende Teil immer wichtiger. Mit dem "Master of Search" bieten sie seit 2021 ein begleitetes Online Coaching-Programm an. Allein im Jahr 2021 haben sie für ihre Kunden mehr als 16 Mio. EUR Google Werbebudget verwaltet. Offizieller Google Trainer für Selbstständige, Unternehmer Christoph ist auch seit 2015 offiziell als Google Trainer unterwegs und darf in Googles Namen Unternehmer, Selbständige, Marketingverantwortliche und Studenten trainieren und sein Wissen weitergeben. Privat: Christoph ist jetzt 40 Jahre jung, hat eine tolle Frau (zusammen seit 2010, geheiratet 2017) und einen gemeinsamen Sohn Lennard (8 Jahre alt). Lennard ging es im Alter von 11 Monaten sehr schlecht, der Kinderarzt diagnostizierte einen Magen-Darm-Infekt. Als es immer schlechter und er immer schwächer wurde, sind wir in der Nacht des Karfreitags 2015 ins Krankenhaus gefahren. Nach starker Dehydrierung und einigen Stunden im künstlichen Koma war die Diagnose "Diabetes Typ 1" - die erhielten wir am Ostersonntag und war ein selten gekannter Schlag. 14 Tage Krankenhausaufenthalt, unzählige Schulungen, viel Bürokratie und das Zittern darum nun den Kitaplatz zu bekommen (er ist dadurch ein Integrationskind) haben unser Leben verändert. Inzwischen ist die Technik massiv weiterentwickelt und die betreuenden Personen in Kita und Schule sind top. Aber die bürokratischen Hürden für Eltern mit Kindern, die eine besondere Unterstützung brauchen, ist manches Mal haarsträubend. Wir versuchen hier aktiv und gemeinsam etwas zu verändern, aber das fällt schwer. Auch psychisch ist es auch für Lennard und uns immer wieder eine Gratwanderung, die uns selbst manches Mal gar nicht bewusst ist. Dein größter Fehler als Unternehmer?: Fehler: - sich in den ersten Jahren der eigenen Agentur zu sehr abhängig von Empfehlungen und einzelnen Kunden gemacht zu haben. Wir haben durch Firmenübernahmen innerhalb von 6 Monaten unsere 3 größten Kunden verloren ;( - In den ersten Jahren des Online-Shops (gemeinsam mit meinem Vater) noch ziemlich naiv gewesen zu sein. Das mündete in Online Shop-Verkäufen mit (im Nachhinein klaren) geklauten Kreditkartendaten. Die anfängliche Zahlungsgarantie wurde später nicht eingehalten, die geforderten 30.000 EUR Rückzahlung hätten uns das Genick gebrochen. Das landete vorm Landgericht Berlin und der Richter hatte vollstes Verständnis für uns und diesen Fall Schwächen: - Dinge wirklich abzugeben und zu delegieren - sich aktiv von Mitarbeitern zu trennen und das zu kommunizieren Deine Lieblings-Internet-Ressource?: Alle Tools von Google, vor allem Google Ads, Google Analytics, Google Tag Manager usw. Deine beste Buchempfehlung: Buchtitel 1: Buchtitel 2: Kontaktdaten des Interviewpartners: Christoph Mohr DAMCON GmbH Mail: info@christoph-mohr.com Web: www.Christoph-Mohr.com Web 2: www.Master-of-Search.de https://www.linkedin.com/in/christophmohr/ https://www.youtube.com/c/ChristophMohrGoogleAds Goodie für unsere Hörer: Mit Bezug auf diese Episode gibt es 2 Monate Gratis Coaching bei der Buchung vom 6 Monats-Paket "Master of Search" +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ Mehr Freiheit, mehr Geld und mehr Spaß mit DEINEM eigenen Podcast. Erfahre jetzt, warum es auch für Dich Sinn macht, Deinen eigenen Podcast zu starten. Jetzt hier zum kostenlosen Podcast-Workshop anmelden: http://Podcastkurs.com +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ So fing alles an. Hier geht´s zur allerersten Episode von TomsTalkTime.com – DER Erfolgspodcast. Und ja, der Qualitätsunterschied sollte zu hören sein. Aber hey, dass war 2012…
Every human being is created equal, but every client is not. This is the belief of Ajax Union Founder and Chief Executive Officer, Joe Apfelbaum, which has helped him build one of the fastest-growing companies in the United States. A LinkedIn expert and certified Google Trainer, Joe is on a mission to help 1,000 hungry entrepreneurs go from frustration to “mojovation” through modern-day networking tactics. He works currently in the B2B industry, but his strategies are applicable in whatever investment that you are doing–including real estate. Joe shares more of his wisdom in his podcast, The Breakthrough Maze. [00:01 - 02:59] Opening Segment How Joe Apfelbaum realized he needed to be an expert marketer Joe tells us how he wants to make a difference to other people [03:00 - 13:54] How to Select The Right Client For You The biggest struggle that any business owner has to overcome Joe's realizations when he was just starting a digital marketing agency The reason qualifying leads is important for your business Your competitors will send you the right client for you if you do this trick The very first step to take to network strategically [13:55 - 19:59] The Correct Way of Doing Networking Joe would rather be effective than efficient in his business He tells us why The power of networking and how to leverage it The secret to live a happy life according to Joe [20:00 - 21:37] Closing Segment Your way to make the world a better place Helping other people invest in themselves Reach out to Joe See links below Final words Tweetable Quotes “You don't have to win the race. You just have to invest in yourself by making the time to read, to journal, to grow, to network, to just spend time with yourself.” - Joe Apfelbaum “...for me to really be able to achieve levels of success, where it really touches my heart, I needed to figure out who I was, I needed to figure out how I can add value, [and] I needed to figure out what I even wanted.” - Joe Apfelbaum “The difference between someone who's actually going to feel fulfilled and successful is based on the level of their standards. You raise your standards, you will raise your quality of life.” - Joe Apfelbaum ----------------------------------------------------------------------------- Email Joe at joe@ajaxunion.com or follow him on LinkedIn. Visit Ajax Union to learn how to build a marketing funnel that attracts leads and grows your revenue! Enroll in Evyrgreen Networking to generate leads and referrals from your LinkedIn network in only 15 minutes daily! Listen to The Breakthrough Maze where Joe answers queries from anonymous callers with real insights derived from his years of experience working as a successful entrepreneur. Connect with me: I love helping others place money outside of traditional investments that both diversify a strategy and provide solid predictable returns. Facebook LinkedIn Like, subscribe, and leave us a review on Apple Podcasts, Spotify, Google Podcasts, or whatever platform you listen on. Thank you for tuning in! Email me → sam@brickeninvestmentgroup.com Want to read the show's full notes? Find it below: Joe Apfelbaum 00:00 Invest in yourself. Most people don't realize that investing in yourself will give you the biggest return on investment. Because you see compounded interest very, very quickly. Even if you only grow by 1%. Every single day, think about the percentage growth that you will have by the end of the year. You don't have to, like win the race. You just have to invest in yourself by making the time to read, to journal, to grow, to network, to just spend time with yourself. Most people are so busy, busy, busy, busy, busy. They're never working on themselves or working with themselves. Welcome to the Intro 00:37 Welcome to the How to Scale Commercial Real Estate Show. Whether you are an active or passive investor, we will teach you how to scale your real estate investing business into something big. Sam Wilson 00:48 Joe Apfelbaum is a business strategist. He's a LinkedIn expert and certified Google trainer. He's also the author of book, “High Energy Networking,” which if you haven't read it yet, I've read it. It's a great book. You can find it on Amazon. And just as a couple of fun facts. Joe is also known to wrap on occasion and love scuba diving. So, Joe, you're a man of many talents. I look forward to jumping into today's show. How are you today? Joe Apfelbaum 01:10 I'm doing fantastic. Thank you so much for having me. And it's a pleasure to be here. Sam Wilson 01:14 Absolutely. The pleasure is all mine. There are the same three questions I asked every guest who comes on the show. In 90 seconds or less, can you tell me where you started, where you are now, and how you got there? Joe Apfelbaum 01:22 I started in Brooklyn, New York as a web designer, and they say if you build it, they will come. It's not true. If you build it, they will not come. So I had to learn how to become an expert marketer. In the beginning, I had no idea what I was doing. But I bought books, got courses, got coaching, and I tested it out on my first clients. And I figured out the system on how to get traffic. And I built one of the fastest-growing companies in America, doing marketing for people. And now not only do I still have that business 13 years later, but I also started a new business a couple of years ago, teaching people how to do this themselves using LinkedIn, I have a course and a coaching program. And I'm really excited about adding value to other people. They say the secret to living is giving. And my goal is to make a difference for other people. I want to help 1,000 hungry entrepreneurs go from frustration to “mojovation.” How was that for 90 seconds? Sam Wilson 02:12 I love it. What are the two words you're putting together for mojovation? Joe Apfelbaum 02:16 Well, a lot of people think of the word mojo as like being yourself and like the essence of life. And then there's motivation, like motive, reasons, we do things for reasons, every human being finds reasons to either do something or excuses to not do things, right. And so we're driven by meaning, “The Man's Search for Meaning,” like Viktor Frankl talks about the reason why people are either excited about life, enthusiastic or not usually has to do with a reason or an excuse. And so I always say you either have reasons or you have results, Sam Wilson 02:46 Right. What were some early struggles, you know, that you had? No, you kind of talked about this a little bit in the book. So I don't want to take away our readers or listeners enthusiasm to go out and buy your book, but give us some early struggles you had and how you overcame those, you know, via networking. Joe Apfelbaum 03:00 So for me, I didn't know that networking existed. So the biggest struggle is the things that you don't even know you don't know, like, you know, you know what you know, and you know the things you're not good at, or that you don't know, well, but there most of the knowledge in the world, we're not even aware that even exists, even it wasn't even on my radar. And so when you start thinking about that, and you start thinking about like, oh my gosh, I didn't even know that was an option. And that was holding me back. This is the reason why civilization didn't move forward until the information age. And the way it's moving forward now is because everybody has access to all the information in the world right now using Google, right. And so for me, my biggest challenge was not knowing, and once I knew the biggest challenge was overcoming my fear of networking, overcoming my fear of judgment, of rejection of all the BS, and they say you can only grow your business as much as you grow yourself. And I find that tremendously to be true. Because in order for me to really be able to achieve levels of success, where it really touches my heart, I needed to figure out who I was, I needed to figure out how I can add value, I needed to figure out what I even wanted, a lot of people are sitting there, and they're running after and they're trying to climb the ladder of success, not realizing that the ladder might be leaning against the wrong wall. So they get to the top of the ladder, and they're like, oh my god, I got to get down again. And it's a humbling experience to get down from the ladder. And so that's something that I've kind of had to go through in my life and you know, through business partners through buying out investors through a very difficult divorce, like lots of different things I had to go through in order for me to go through the pain of growth, and I believe that pain does not equal suffering if pain has meaning, if pain has purpose. And so for me, I see purpose and all the pain that I've experienced in my life and all the hard work and I've actually become to enjoy some of that pain. You know, like the pain of push-ups. I see that you work out so yes, it's hard to do. It's painful, but we find pleasure in the progress because progress equals happiness. Sam Wilson 04:56 Man, that's absolutely spot on. I love that. You're right in a marketing agency, you had a strategic shift. And the way you thought about it, what were some things that you said, “Man, I'm going to go do this differently?” And what are some things that we can go do differently now? Joe Apfelbaum 05:08 I used to think that every client was a good client, just try to get as many as possible. And I've serviced over 1,100 clients over the past 13 years doing marketing for them. And anyone that ever had an agency or worked with an agency, you know, the difficulty of picking up a client, working with them, and then keeping them for more than just a few weeks or a few months. I have some clients that have been with us for 10 years, and they're still working with us and they're happy. And so thinking about like, how do you build that relationship, and who would you even want to build a relationship like being strategic is one of the hardest things human beings can do, because by default, we're trying to survive. And survival means dealing with the less strategic part of your brain, the limbic system, we're just trying to survive. And what I want to do is I want you to thrive, I want your business to thrive, most businesses go out of business within three years, right? Very, very few make it past 10. And I figured out not just how to get past 10, but also how to build one of the fastest-growing companies in America. And that means that every client is not created equal. I believe every human is created equal. But you have to pick your clients in a very, very smart way, build relationships with them, and then be able to charge them the right amount of money that fits in the value that you're adding. And so for me, I had to learn a lot of that through trial and error and picking up the wrong customers with the wrong approaches. I'll give you an example, Sam. One of the wrong approaches that I will use to take was do cold calling. Now, back then it wasn't such a wrong approach, because I did pick up lots of customers doing cold calling. But what I didn't realize is that cold calling wasn't a sales tactic. It was actually a marketing tactic to someone that said, “Just instead of doing telemarketing, do tele-networking.“ Build relationships with people, and if they're the right types of people. And of course, you want to do business with them, but they're not going to do business, because you call them you're going to do business because you warmed it up, built a relationship with them. And so that they were ideal prospect, I didn't even know how to qualify leads back in the day, I never heard of BANT. I never heard of any of this stuff that I talked about in High Energy Networking. And I talked about through my courses and seminars and educate hundreds of people on how to qualify. Look, at the end of the day, the difference between someone who's actually going to feel fulfilled and successful is based on the level of their standards, you raise your standards, you will raise your quality of life. So how do you raise your standards when it comes to taking on customers, it has to do with the qualification and evaluation process, not the judgment process. Because judgment means we're judging other people and judging ourselves. But you can evaluate, you can identify, you could qualify, but you have to have criteria, and most people are not being strategic because they're busy surviving. So getting into that strategy, 80% of your success will be determined by your mindset, 20% by your skillset. And your mindset is your set of beliefs, your set of habits, your set of thoughts that you have, and optimizing them, questioning them, working on them, acknowledging them, becoming aware of what they are what's controlling your life, that's going to be the key, what are the systems and processes that are controlling your business, you might say I don't have systems and processes, the fact that you don't have systems and processes is your system and process, you have a broken shoot shooting from the hip type of relationship with business. And that's not how you grow. That's not how you have consistency. That's how you have burnout and frustration. Sam Wilson 08:14 Well, Joe, I think that's really interesting. So you know, selecting the right clients is, you know, it's one of the things that you do in meeting your standards. Right. But I think one of the things also that's really unique in that is that if you do take on the wrong client, you're not adding value to them, either. I mean, this is a two-way street, right? So yeah, you have to make sure it's not just a good fit for you, it's kind of going along with the Go-Giver mentality, where it's like, “Hey, I don't want you to come work with me, because in the end, you're going to be unhappy, too, I'm not gonna be able to help you the way you need to be helped either.” Joe Apfelbaum 08:42 I had a law firm that reached out to me. They were not the right client for me. Do you know why they were not the right client? They're like, “Joe, I just want you to start producing content on LinkedIn,” I was like, you don't have any followers on LinkedIn, I'm not just producing content because you want me to produce content. You're not going to get results from it, no one's gonna see it, and you're going to fail. And he's like, “What do I need to do?” I see. First, you need to create a profile and you need to start adding followers and connections in order for you to be able to even have someone like, I'm not going to send an email newsletter to nobody. So they were like, “Well, I don't want anyone to know me,” I was like, so the one you want to create content is that cuz that's what you need to do. I was like, wrong client. And that everybody's a client for you. That's one thing that I want people to realize about doing business with competitors. Your competitors can become your best friends. Because realize that not every client is your ideal client. So send them to your competitors, and they will thank you for it. And they will send you their non-ideal clients because those are the best. I've gotten the biggest accounts from other marketing consultants, other people that are running marketing firms. Why? Because they can't do business with everybody. You can't do business with everybody. Sam Wilson 09:43 No, you absolutely cannot. Yeah, that's funny. I was at a conference this last weekend. And you know, obviously, in the real estate industry, we're always looking for private investors. I mean, it just, it's the name of the game. We do things we need in this business as deals in money. And so when you meet somebody that's like, “Hey, I have money, I'm ready to deploy it.” You know, he's talking to me. And instead of saying, hey, you know, I've got all these deals you could invest in, I listen to his criteria, and I said, “Hey, man, I can connect you with about seven people that are going to strategically place you around the country.” And so I started to get them all their phone numbers. Next thing I know, they're all meeting up, and it's like, hey, you know, it actually feels really good. And I bet in the end, that guy's gonna come back to me and go, “Hey, Sam, thanks for all those contacts. What are you working on? I won't invest with you as well.” So it was a strategic shift. I think even after reading your book, I was like, “Oh, wait, yeah, like, absolutely just make connections, and add value.” What are some ways I mean, online is a tough place, I think, to go out and really, quote-unquote, add value to other people, what are some things you see people doing that, or that they could do that would kind of fall into that bucket? Joe Apfelbaum 10:41 Well, the first thing is, you have to figure out who you want to add value to. That's number one. Because you know, adding value is just a general word based on who you're targeting. Everybody has their dreams and their fears. Their dreams are usually associated by their goals and their fears are have to do with their pains, their current problems and their challenges that they have. And so depending on who you're talking to, they're going to have different pains, different fears, different goals, different dreams, based on who they are. So the most important question, you have to ask yourself, after you ask yourself, why do I even want to add value to people, you have to ask yourself, “Who do I want to add value to?” And then what can you do for those specific people that are in line with who they are and why you're doing it? Once you understand that as your framework, your strategy, your foundation for networking, that's how you're going to be successful at networking. A lot of people's like, oh, I can just network with anybody. Of course, you could network with anybody. But if you had the most ideal scenario, what would you like to do and in my book, I talk about how to kind of figure out yourself, so understand who you want to add value. Value is very different depending on the person. For example, core values, we all have things that we value, but what are your core values, what are the things that make you the person that you cannot keep a job if something doesn't match a core value, that you would quit a job over or end a relationship over. So figuring out what that means to you. And that would mean very different to somebody else, figuring out what you value and what your potential clients value, and then matching that up, that's where the magic happens. A magic happens in selecting, qualifying, identifying, and connecting the various inputs in the world. And when you can do that, you know, the best visionaries, the best ideator is the most successful entrepreneurs don't come up with new ideas, they just connect old ideas together, you just have to be a connector of ideas, of people of opportunities, and you got to connect with your higher self too. As a human being, we are so stuck on our needs, our basic human needs. As Maslow puts in his hierarchy of needs, we're so stuck on our basic human needs of not having enough water, a 5% drop in hydration is a 30% drop in energy. I tell everyone, you want to get mojovated, you got to get hydrated. First, you first got to get hydrate, drink some water. So if you don't have your basic human needs met, if you haven't taken a breath today, take a moment, stop doing stop fixing, start breathing. So take a moment in from your nose, fill up your chest with beautiful air. When you fill up your chest, you realize you're wealthy because you have air you have the ability to breathe, fill up that chest, not with gold, but with air with beautiful air. So if you have your basic needs met, you can move up and connect who you are, what your needs are with your values and what your higher self is, then you're flying 100 miles an hour, then you're moving to the next level, you might be going slow, but you're moving really fast because you are pointed in the right direction. If you're trying to get to space, you're trying to get to like the moon, for example. And you're on Earth and you're in a spaceship. If you're one millimeter off, you're not getting to the moon, by the time you get up there, you're gonna be way off. Same thing in business. Same thing in networking. Same thing in relationships. If you don't have your foundation, right, you're building a building on quicksand. And that building will last but not very long. Eventually, it'll fall apart because quicksand sucks everything in. And so I want you guys to be more strategic. Here's a famous saying I love saying it over and over and over, the right strategy will save you a decade. And energy without strategy is a waste of time. And I don't mind wasting time, I would rather be strategic. And I would rather do what Stephen Covey talks about. He talks about the seven habits of highly effective people, not efficient people, you're not trying to save time, he's trying to make money, trying to grow business, trying to add value. Efficient is not the same as effective. I want you to be effective and not worry about wasting time because you cannot manage time. You cannot waste time, you can only observe time you can only prioritize priorities instead of sitting there waiting and hoping for the best. Hope is not a great strategy. And if you have the right strategy and you work with someone that will support you read the right books, take the right courses, join the right seminars, listen to the right podcasts like this one. And hopefully, you'll endorse it too by giving it a five-star review in all the places where you get your podcasts. So that's my call to action. Sam Wilson 14:52 I appreciate that. That's absolutely fantastic. Talk to us a little bit, you know your book, High Energy Networking, and then you know about the courses, I do want to take some time to not just shamelessly plug it but shamelessly plug it because obviously, I think it's something that you've created that in line with this podcast adds value to other people. So tell us about that. Joe Apfelbaum 15:11 Well, one of the things that people kept asking me over and over and over is Joe, tell me your secrets of success and networking. What do you do? And I was like, I have so many different things that I do from creating templates to having a one-sheet to figuring out what groups that you're part of understanding the difference between going wider and going deeper, how to analyze your contacts, how to use LinkedIn, what messages to send people, like all that stuff. And I said, You know what, why don't I sit down and write my thoughts down. This is my fifth book that I published. And so now that I'm really good at publishing books, and writing content, and I published over 5,000 stuff on LinkedIn, since I started publishing, you know, there's content and information and articles and newsletters and all the stuff that I do, I've decided to put together a guide for people that really want to be able to understand how networking works. And so I wrote High Energy Networking, and I put it out into the world, every chapter takes less than five minutes to read, there's 53 chapters in the book. And I talked about exactly the step-by-step process of what you need to do to be more successful at networking. And most people don't even know what networking even is. And when they read the book, they're like, “Oh, my God, this totally makes sense. I was doing this anyway. But I wasn't doing it with a system.” And so a lot of people that are into networking, will be able to benefit from it. And if you're afraid of it or not sure what it is or how it works, this is a great intro to it because it's an easy read. I don't fluff it with tons and tons of stuff, it's based on my experience. And I just show people how I became a connector, a person that makes 1000 introductions a year, three a day, it's not complicated, you just have to have a system for it. And then in terms of like teaching people, you know, I used to network a lot offline. And then eventually, you know, I have five kids very, very busy and multiple businesses, I didn't really have the same amount of time to be able to go out to events. And so I created a course and a coaching program on how to be able to do this on LinkedIn, especially after LinkedIn was bought by Microsoft. Microsoft paid $26.2 billion for LinkedIn in 2016, they made a massive bet on LinkedIn. And if a company, one of the largest companies in the world is investing so much money into a platform, there has to be a reason for that. So I started paying attention to that. And I realized what they did. They turned it from a social network to a content marketing machine for professionals. And so now I generate millions of dollars off using LinkedIn. And so I started teaching people one on one how to do it. And they're like, “Dude, this is amazing. Can you formalize this and create frameworks, checklists, cheat sheets, give me all your scripts and templates.” And I was like, Sure. And then I put it into a program, I took a course on how to create courses. And then I built the course and now we have over 600 coaches, consultants, entrepreneurs, sales professionals, lawyers, we have a lawyer that recently called me said, Joe, I generate $200,000, a year from what I learned in your program in 2019. And I absolutely endorse it and love it. And we get most of our clients directly from referrals. And so if you want to learn how to do that, we have the tools, and we teach you how to get exposure, how to get credibility and how to have more conversations, you can go to learnbusinessnetworking.com to pick it up. Oh, you can check me out on LinkedIn, I have all the links on my profile, you could find me at Joelinkedin.com, actually bought a URL that sends you directly to my LinkedIn because nobody knows how to spell my last name. And so I just for me, my main thing is I want to add value to other people. I want to make a difference for other people, I already made it to the other side, I can already have, you know, like, for me, it's like once you get to a certain level of success, it's all about helping other people at that point, because like, what are you going to do next, but just selfishly build another business and just make more money and more money and more money. It's about giving back. Because the secret to living is giving. The secret to making yourself happy is making other people happy. If you want to be able to have all the things that other people don't have, you got to be willing to do all the things that other people are not willing to do. And most people are so like, what's in it for me, thought mentality, scarcity, they haven't watched The Secret on Netflix, they haven't taken the steps they need to take in order for you for them to shift their mindset from scarcity to abundance. And that's really one of the most important things you can do in life for yourself and for your family is to have that abundance mentality, abundance of love. You know, we talk a lot about love that is non-conditional. Like who doesn't have unconditional even to yourself, often people have conditional love, oh, if I have all the things I need to have, then I will love myself, then I will be worthy. No, you're worthy of love, just by existing. Your existence is worthy of love. And so understanding that unconditional relationship, that relationships are different than transactions, that's what I talk about in the book. That's what I train people on. And once people get it, it makes everything so easy because it takes the pressure off. Sam Wilson 19:37 Man, I love all that there's a lot of gold there. And I won't even attempt to rehash it because you've done such an eloquent job sharing that with us today. Joe, let's jump here into final few questions which you took my last one which was you know how our listeners get in touch with you. So you've done a great job of letting our listeners know how to get in touch with you, which that'll just go directly in the show notes. So look for all of those links that Joe has shared. You know, one of the questions I asked and I want to ask you the typical real estate related ones, but one of the questions I always ask is when it comes to investing in the world, what's one thing you're doing right now to make the world a better place? Joe Apfelbaum 20:06 Well, number one is you got to invest in yourself. Most people don't realize that investing in yourself will give you the biggest return on investment because you'll see compounded interest very, very quickly. Even if you only grow by 1%. Every single day, think about the percentage growth that you will have by the end of the year. You don't have to like win the race. You just have to invest in yourself by making the time to read, to journal, to grow, to network, to just spend time with yourself. Most people are so busy, busy, busy, busy, busy. They're never working on themselves or working with themselves. Never people are not working on their business or working in their business. So the number one thing is invest in yourself. Do some self-care, do some self-love, you cannot love other people if you don't love yourself. So in terms of investing, invest in yourself. Sam Wilson 20:57 I love it. I love it. Joe, thanks for your time today. This has been a blast. Again, I look forward to getting through it actually three quarters away. I should clarify that three quarters away through your book, finishing your book, and then checking out your course online. I do appreciate it. Look forward to connecting again here soon. Joe Apfelbaum 21:11 Thank you, Sam. Sam Wilson 21:12 Hey, thanks for listening to the How to Scale Commercial Real Estate Podcast. If you can do me a favor and subscribe and leave us a review on Apple Podcasts, Spotify, Google Podcasts, whatever platform it is you use to listen, if you can do that for us, that would be a fantastic help to the show. It helps us both attract new listeners, as well as rank higher on those directories. So I appreciate you listening. Thanks so much and hope to catch you on the next episode.
Primera entrevista de las Jornadas Pódcast ELE 2021. “Café con Rosa Liarte” es un pódcast que se ha converido en una sala de profesores en la que se entrevistan y se charla con diferentes docentes y profesionales del mundo educativo. Un ejemplo de la versatilidad y del poder de inclusión de esta herramienta educativa y de formación para el profesorado." ENTREVISTADA: Rosa Liarte Rosa Liarte Alcaine es Licenciada en Historia y profesora de Geografía e Historia de Educación secundaria en la Junta de Andalucía. EdTech Specialist en Edpuzzle, Apple Education Trainer, Apple Distinguished Educator, Adobe Education Leader, Google Innovator, Google Trainer, así como embajadora de aplicaciones educativas como: Book Creator, Explain Everything, Touchcast, Flipgrid, BrainPop o Evernote, gracias a la labor que realiza en el aula con su alumnado. Amante del uso de las tecnologías en clase, utiliza el aula invertida y el aprendizaje basado en proyectos con su alumnado. Puedes conocer todo su trabajo en leccionesdehistoria.com, aprender sobre el uso de las nuevas tecnologías en el aula en su blog personal rosaliarte.com, seguir su último proyecto en merezcounacalle.com y aprender con sus cursos online en su academia academiaparaprofes.com. Si quieres conocer su curriculum, puedes verlo en este enlace: https://rosaliarte.com/sobre-mi/
In this episode, Adam and Dave get to spend some time talking with the project manager of Google for Education's Trainer program May Jue. May took over the program two years ago, and since then it's seen some dramatic shifts and has become an important liaison between Google's education user base and the developers who build the products. In this episode, they also chat about new insights in Google calendar, Super Mario in real life, changes to the Google Certified Educator exams, and, of course, Ted Lasso. For more info and show notes, visit https://podcast.edtechdistilled.com/show.html?a=1631823119362 "Slow Burn" and "Cold Sober" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License
Em mais um episódio do nosso programa, Saulo Bernardo, Google Trainer do time Edu da Safetec, recebe Gabriela Cunha, do Aula Incrível, para falar sobre as vantagens das ferramentas em nuvem para a educação. No bate-papo, Gabriela faz um comparativo das modalidades online e offline, e como as ferramentas Google Workspace for Education podem ser úteis na rotina escolar.
Você já ouviu falar ou conhece alguém que sofreu algum golpe/crime virtual? Pois é, esta prática tem se tornado comum e entender o são crimes virtuais é importante não só para se prevenir mas também para saber como reagir à ação de criminosos. No Rizoma Temático desta semana abordamos o tema “Crimes virtuais: da identificação à denúncia”. Convidados para o debate: Titular da Delegacia de Repressão aos Crimes Informáticos e Defraudações, André Anicet; professor de tecnologia, perito em informática - designado pelo Tribunal de Justiça do Estado do RS, Google Trainer e fundador da startup Empodera Digital (parceira oficial Google for Education), Diogo Mendes e o pós-doutor em Direito e professor na Unijuí, Mateus de Oliveira Fornasier.
A transformação digital é um processo ao qual a conversão não ocorre apenas digitalizando o que antes era feito de forma física, é algo muito mais elevado, uma mudança cultural. Como foi evidenciado no último ano, esse processo é imprescindível para o futuro das instituições de ensino, e nos mostra a urgência de ter a tecnologia como aliada. Mas quando levamos isso para um recorte social, percebemos que essa mudança é capaz de chegar mais rápido em determinados contextos que em outros. Ainda que 74% da população brasileira com 10 anos ou mais já seja usuária de Internet, ainda existem 47 milhões de cidadãos brasileiros desconectados. Além disso, mais de 20 milhões de domicílios não possuem conexão à Internet – sendo esse cenário mais evidente na região Nordeste (35%) e em famílias com renda de até um salário mínimo (45%). Os dados são da TIC Domicílios 2019. O fato de que 39% dos alunos de escolas públicas não possuem tablet, computador de mesa ou computador portátil em casa também deve ser levado em conta no momento dos educadores pensarem a realização de atividades pedagógicas de forma remota. Para debater o assunto, o nosso Google Trainer e professor de espanhol Saulo Bernardo conversou com o cofundador e diretor de inovação da Verda, Pedro Verda. SAIBA MAIS Safetec Instagram: https://www.instagram.com/safetec.br/ Nosso site: https://safetec.com.br/ Verda Instagram: https://www.instagram.com/verdaimpactopositivo/ O SAFETALK #003 contou com o apoio de informações da TIC Educação 2019.
We have a conversation with four teachers who are on special assignment in their districts supporting teachers and students in the use of technology. Jody Green, Jessica Jaime, Brandi Miller, and An Wren work in districts in Southern California. Listen as they share what they do in their roles as teachers on special assignment. We talk about the successes and challenges of their positions along with how their work has changed due to schools moving to virtual instruction in 2020. Bios. An Wren - @an_wr3n Hue-An Wren is an Instructional Technology TOSA at GGUSD. Prior to that, she was an elementary teacher for 12 years. She is also a Google Certified Innovator and enjoys working in this community to bring best practices to our district. Hue-An earned her doctorate in Learning Technologies from Pepperdine University. Brandi Miller - @teacherbrandi Brandi Miller is an Instructional Technology TOSA in the Rowland Unified School District and previously taught grades 1-4 for 11 years. She works with teachers TK-12 on thoughtfully integrating technology to enhance teaching and student learning. She is a Google Innovator (#MTV16), Google Trainer, Google Educator, LEC Digital Educator & Professional Learning Leader, Flipgrid Ambassador, Seesaw Ambassador, Wakelet Ambassador, Nearpod Certified Educator, and Common Sense Educator. Brandi has a passion for personalized learning for both educators and students and has created self-paced, personalized professional development opportunities for the teachers she works with. Jessica Jamie - @justtechit Jessica Jamie is currently a Digital Learning Coach in the Anaheim Elementary School District where she attended elementary school herself. She has been teaching for 17 years and has taught first, third and fourth grades. Her educational background includes a Masters in Education from CSUF in both Curriculum and Instruction and Educational Technology. Jody Green - @peerlessgreen Jody Green is an Academic Coach in Educational Technology who is passionate about helping teachers and students amplify their voices using tech. She is a Google Certified Innovator and Trainer, Leading Edge Certified Professional Learning Leader, CUE Lead Learner, Seesaw Certified Educator, Book Creator Ambassador, BreakoutEDU Ambassador, and a Flipgrid Student Voice Ambassador. Jody is also the co-author of two books published in 2020: Thriving as an Online K-12 Educator: Essential Practices from the Field and Making Technology Work in Schools: How PK-12 Educators Can Foster Digital-Age Learning. Jody blogs at comeongetappy.com, and she believes that glitter makes everything better.
We had a great time with Google Trainer, Innovator and now a Wakelet Ambassador, Toby Doncaster. Toby shared how he uses Wakelet with his students at the vocational college he works at. Toby engaged his learners through the use of Wakelet thanks to the built in resources on the platform such as Immersive Reader, Flipgrid and more. --- Support this podcast: https://anchor.fm/myedtechlife/support
Steven is a Google Trainer and Innovator. He is the Head of Independent Learning for Leeds City College and the FE colleges in the Luminate Education Group (Including Harrogate and Keighley) - a post which he has held since August 2018. Prior to this, Steven was the Technology Enhanced Learning manager for Leeds City College, and prior to this has 12 years experience in teaching sport and PE. One of Steven's current role's focus, is to increase staff and learners' use of technology and their digital capabilities - this being no mean feat with over 1000 staff and 20000 learners at the colleges. Steven is a chair of governors at a primary school, and before this was a governor at a secondary school in Leeds. Steven has worked as a standards verifier for Awarding bodies (Pearson as well as others) for many years. He is co-host of the Edufuturists podcast as well as a director for the company. You can follow Steven on Twitter @hope_steven
Speaker und Google Ads-Coach Thomas Sommeregger war zu Gast bei uns in Wien, um uns SEA zu erklären. Wie funktioniert Suchmaschinenwerbung? Was bringt das? Was sind häufige Fehler? Und was sind Keywords? Gemeinsam bringen wir Klarheit in das Thema Google Ads, sprechen über mögliche Alternativen und geben zahlreiche Tipps und Tricks, wie man Kampagnen und Suchanzeigen richtig aufsetzt. Reinhören lohnt besonders für alle Digital Marketer, Unternehmer und Manager, die verstehen wollen, wie die eingesetzten Google-Euros noch effizienter werden. Mehr Infos zu den digitalen Weiterbildungen der E-Learning Group: https://fernstudium.study/ Mehr Infos zum ELG Podcast: https://fernstudium.study/podcast/
In today's episode... Allison and Emily get the chance to talk with Sarah Rivera about video feedback. Sarah teaches high school biology and intro to STEM at a STEM school in Ohio. She's also a Google Trainer and Nearpod PioNear. Together, Allison, Emily, and Sarah brainstorm ways to give personalized feedback using screencasting. Sarah gives an overview of various programs to use for video feedback, and they all talk about the advantages/disadvantages of teacher-to-student video feedback as well as student-to-student video feedback (peer review). Follow us on Twitter at: Sarah Rivera: @SarahRiveraSTEM Allison Keefe: @AllisonKTeaches Emily Sattler: @SattlerCyber Next Episode: December 17th - Feedback Follow Up Quote of the Episode: "There's so many ingredients to the feedback soup that you have to consider when you are giving the feedback." Listen here: Resources Shared: Educational Duct Tape Podcast - While Emily has known Sarah for about a year, she first heard her talk about screencasting feedback on the #EduDuctTape podcast. If you're looking for another podcast to listen to, check it out here! Screencastify - It's free! They run a "freemium" model, so there is a free version and a paid version. With the free version, you do have a 10 minute limit on your videos, and can only make 50 videos a month. It also has the Screencastify watermark. The advantage with Screencastify is that you can annotate on your videos. Loom - Also free! Loom also has a freemium model. With the free version, you can make as many videos as you would like, but you only have access to 25. Loom gives you videos of unlimited time, and you can trim them. Unlike Screencastify, you cannot annotate on your videos. Danielson Connection: Giving feedback to students fits into Domain 2 of the Danielson Framework. Domain 2 is all about the Classroom Environment. Using screencasting to give feedback fits into almost all of the subdomains. Domain 2 has subdomains: (A) Creating an Environment of Respect and Rapport, (B) Establishing a Culture of Learning, (C) Managing Classroom Procedures, (D) Managing Student Behavior, and (E) Organizing Physical Space. By using screencasting, the teacher is able to create a stronger interaction with the student. Since both Allison and Emily have over one hundred students, it's hard to interact with all of them when giving feedback. Screencasting allows the teacher to give students individual feedback when the teacher has time to give it, and the student can watch it (and rewatch it) when needed. Once Allison and Emily practice giving screencasted feedback, this will become part of the classroom procedures, and student expectations. The students will know where to look for their feedback, and how to use that feedback to improve. Check out Episode 3 and the show notes to see examples of this in action! Music Credit to scottholmesmusic.com for use of the track "Hotshot" in our intro and outro.
Tyler and Neil discuss the changes in education with regards to Google, Apple, and Microsoft products. They also hit on being a Google Trainer, Apple Distinguished Educator, and Google Innovator!
How can you shift your focus from teaching to learning? If you still find yourself lecturing in your classroom, you may want to listen to this interview discussion. In this episode, Jenny shares how to not only get over the desire to be the sage on the stage but also how she flipped to more engaging students. Follow on Twitter: @jonbergmann @ideasforteacher @bamradionetwork Jenny Leung is a secondary school English Language teacher in Hong Kong. She is also a faculty member of FLGI, an Apple Distinguished Educator and a Google Trainer.
In the first episode, I introduce myself and explore the importance of setting learning goals as an effective teaching strategy to enhance student learning and help to create life-long learners. I also provide simple methods to make the learning goals explicitly known by your students. Listen to the audio above or read through the summary belowLearning Goals by Daniel Jackson is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.Join the Facebook CommunityIntro to DanTeaching since 2006Currently the Deputy Principal at my schoolI'm a Google Trainer and InnovatorPassionate about quality teaching and producing life-long learners like meWhy the Effective Teaching PodcastOur systems are so focused on testing that we have changed education to test preparationThis produces teaching that is habitual and often not engaging for our studentsEffective teaching is not about increasing test scores it is about producing life long learners so students are life readySo...I intend to provide a single effective teaching strategy with examples of how you can implement itI hope to interview teachers who are in the classroom and have effective strategies they are using. If that is you, please contact me through TeachersPD.netLearning GoalsWe should have learning goals for:UnitsWellbeingLessons andAssessmentsLarge goals should have subgoals, eg) units should have lesson goals etc that can be used to track progress and know the next steps in the learning process.These need to be clear and understood by the students. IPut goals on the boardOn slides I useOn resources, I hand outAnd talk through them at the beginning AND as we achieve themCelebrate the achievements B/C setting and achieving the goals is fun, but learning is hard.Set learning goals with your studentsHave a go. Start your lesson today by going through the learning goals that the students will achieve today. Put them on the board and tick them off, or in your slides at multiple points so check them offAND see if it improves their engagement and your knowledge of how they are progressing in their learning.
In the first episode, I introduce myself and explore the importance of setting learning goals as an effective teaching strategy to enhance student learning and help to create life-long learners. I also provide simple methods to make the learning goals explicitly known by your students. Listen to the audio above or read through the summary below Learning Goals by Daniel Jackson is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License. Intro to Dan Teaching since 2006Currently the Deputy Principal at my schoolI’m a Google Trainer and InnovatorPassionate about quality teaching and producing life-long learners like me Why the Effective Teaching Podcast Our systems are so focused on testing that we have changed education to test preparationThis produces teaching that is habitual and often not engaging for our studentsEffective teaching is not about increasing test scores it is about producing life long learners so students are life ready So... I intend to provide a single effective teaching strategy with examples of how you can implement itI hope to interview teachers who are in the classroom and have effective strategies they are using. If that is you, please contact me through TeachersPD.net Learning Goals We should have learning goals for:UnitsWellbeingLessons and AssessmentsLarge goals should have subgoals, eg) units should have lesson goals etc that can be used to track progress and know the next steps in the learning process.These need to be clear and understood by the students. IPut goals on the boardOn slides I useOn resources, I hand outAnd talk through them at the beginning AND as we achieve themCelebrate the achievements B/C setting and achieving the goals is fun, but learning is hard. Set learning goals with your students Have a go. Start your lesson today by going through the learning goals that the students will achieve today. Put them on the board and tick them off, or in your slides at multiple points so check them off AND see if it improves their engagement and your knowledge of how they are progressing in their learning.
ain is Advanced Practitioner for Technology Enhanced Learning at Leeds City College. --- Send in a voice message: https://anchor.fm/edufuturistspodcast/message
Amber Harper is a wife, mom, and a proud former classroom teacher from Indiana. She taught first through fifth grades for 12 years. Since becoming a Google Certified Trainer and Innovator, she recently decided to serve a new type of student: burned-out, frustrated, left-behind educators who desire change. Her mission is to help to lead them to a path of fulfillment, happiness, and a feeling of efficiency and effectiveness in their classrooms or schools. Amber is available for school workshops, speaking engagements, and as a teacher coach, I also lead small group programs and 1:1 coaching opportunities for educators looking for a true solution to their problem with burnout. Amber is also a Google Trainer and EdTech consultant. Website Links Website: www.burnedinteacher.com Podcast: www.burnedinteacher.com/podcast/ Email: support@burnedinteacher.com Produced by Shoop Media for Kay-Twelve. If you are interested in being on the show or know someone who would be a great guest, please connect with Kevin Stoller
Ask The Tech Coach: A Podcast For Instructional Technology Coaches and EdTech Specialists
In this episode of “ In part 1 (https://www.teachercast.net/attc-ep41-building-your-tech-coach-brand-part-1/) , we discussed how to create a professional website and match it with your social media to get noticed online. In this episode, we take a look at some of the things a Tech Coach, or future Tech Coach, can do at home, or at conferences to get noticed to find their next Tech Coach position. In this episode, we discuss: Reflections from Last Week’s EpisodeBuilding a Brand to become a Tech Coach Building your brand while working as a Tech Coach Tech Coach MastermindJoin the Tech Coach Mastermind (http://www.teachercast.net/Mastermind) and learn how to help your school district today!2 Mastermind group meetings each month 1:1 Coachings with Jeff and Nick Lifetime access to our Tech Coach Online Community Free Lesson Plans Free Templates Much Much More Payment Discounts2 Month Promo Code: TECHCOACH50 6 Month Promo Code: TECHCOACH100 12 Month Promo Code: TECHCOACH150 Website www.TeacherCast.net/Mastermind (http://www.teachercast.net/Mastermind) Do You Have a Question For Us? www.TeacherCast.net/VoiceMail (http://www.teachercast.net/VoiceMail) Twitter: @AskTheTechCoach (http://twitter.com/askthetechcoach) Email: feedback@teachercast.net (mailto:feedback@teachercast.net) How To Build Your Tech Coach Brand What is a brand?What makes up your brand?Ultimately how you present yourself to your district, other districts, etc. Tech Coach WebsitesWhat does it say about you? Who is your audience? Social Media Presentation Slide DecksTheme Style Personal voice Professional Certifications Google Level 1 + 2 (https://teachercenter.withgoogle.com/certification_level1) Google Trainer (https://teachercenter.withgoogle.com/certification_trainer) Google Innovator (https://teachercenter.withgoogle.com/certification_innovator) Microsoft Innovative Educator (https://education.microsoft.com/microsoft-innovative-educator-programs/mie) Apple Distinguished Educator (https://www.apple.com/education/apple-distinguished-educator/) LEGO Master Educator (https://education.lego.com/en-us/master-educator) The plethora of edtech certifications Merge (https://mergevr.com/educators) Ambassador programs ( Schoology (https://www.schoology.com/ambassadors/apply) ) Attending ConferencesChoosing Topics to Present Interacting with others Party in the Hallways / Meetups (CoffeeEDU, Edtech Company Parties) Resume / Portfolio / Exemplars / ArtifactsResume Cover Letters Exemplars Artifacts ReferencesWhat will they say about you? (http://www.askthetechcoach.com) Creating Your Tech Coach Brand Round Table Standards-Based Grading @TeacherCast (http://www.twitter.com/teachercast) @AsktheTechCoach (http://www.twitter.com/askthetechcoach) Follow our HostsJeff Bradbury | @JeffBradbury (http://www.twitter.com/jeffbradbury) Nicholas Amaral | @NamaralEDU (http://twitter.com/namaraledu) Tech Tip of the WeekBuilding a brand is more than a business card or logo. It’s how you present yourself to others online and in person. Build the brand you want not what others perceive. Join our PLNAre you enjoying the TeacherCast Network, please share your thoughts with the world by commenting on iTunes (https://itunes.apple.com/us/podcast/ask-the-tech-coach-the-teachercast-educational-network/id1067586243?mt=2) today? I enjoy reading and sharing your comments on the podcast each week. Let’s Work TogetherHost: Jeff Bradbury (http://twitter.com/jeffbradbury) Email: (mailto:info@teachercast.net) Voice Mail: (http://www.teachercast.net/voicemail) YouTube: (http://www.teachercast.net/YouTube) iTunes: (http://www.teachercast.net/iTunes) Check Out More TeacherCast ProgrammingTeacherCast Podcast ( http://www.teachercast.net/tcp...
En el episodio de hoy entrevistamos a Rosa Liarte, Apple Education Trainer, Apple Distinguished Educator, Google Trainer o Google Innovator. Experta en las TIC nos contará las herramientas que utiliza, cómo innova dentro del aula a través de las TIC. Herramientas TIC recomendadas por Rosa: Brakeout edu (https://www.breakoutedu.com/) FlipGrid (https://flipgrid.com/) TouchCast (https://www.touchcast.com/) Edpuzzle (https://edpuzzle.com/) Bookcreator (https://bookcreator.com/) Explain Everything (https://explaineverything.com/) Gsuite Google Classroom Canales de Aprendizaje: César Poyatos: (profes.tv) Twitter https://learninginhand.com/ Dónde puedes encontrar a Rosa Liarte: rosaliarte.com rosaliarte en Instagram, Twitter y Facebook leccionesdehistoria.com
Listen on: iTunes / Podbean / Stitcher / Spotify / YouTube / Sign up for our newsletter for more info on getting you started running amazing events. This podcast is brought to you by www.eventsframe.com - Effortless ticketing and attendee management with NO ticket fees....Make the switch from Eventbrite today! Email dan@eventsframe.com with the subject line ‘Podcast' for a special discount code. On this week's episode of ‘The Events Podcast' I was spoke with Adam Levo from mradampe.com . It was a really interesting chat and relevant both to teachers and employees looking to start speaking at conferences and running their own events. Adam started as PE Teacher in the UK before heading off for some world travels and working in International Schools in Shanghai and Saudi Arabia. Adam's main advice for teachers and others looking to speak at conferences is to build a solid online presence and start sharing content, specifically posting all your presentations on Twitter and your blog. Also all his blog posts have a ‘call to action' where he looks to get an email address, for example buy giving away an eBook or some content. Also we discussed about not being greedy up front :) Adam picked the conferences he wanted to visit as an attendee anyway, then asked to speak. Only later did he ask for expenses or a fee, sometimes on his second or third visit to the conference. I can't emphasise this enough for new speakers…. ‘Don't ask for money until you really deserve it!' Also at the event help out with everything! The organizer will love you and be MUCH more likely to work with you in the future. I hope you enjoyed the podcast and if you did please leave us an iTunes review it means a lot! You can email me at dan@eventsframe.com or get in touch with me via dantaylor.me More info about Adam is below and if you're a school looking to turbo charge the use of technology in your pE department he'd love to her from you Adam is a physical educator originally from England, but has taught in the UK, China and Saudi Arabia across all age groups. He has presented at a number of conferences around the world sharing his love of physical education and meaningful technology to educators from all subjects. When Adam is not teaching he enjoys collaborating on projects with practitioners from across the globe and sharing his knowledge, via his blog or social media. Adam is a Google Certified Educator, Google Innovator, Google Trainer and Apple Teacher. He has a passion to use his knowledge to make life easier, by working smarter, not harder. Checkout his blog: mradampe.com or his new Google Innovation project chargedupeducation.com CV: https://goo.gl/NbdRfQ Linkedin: www.linkedin.com/in/mradampe/ Linkedin Recommendations: https://goo.gl/3qiS3E Twitter Profile: https://twitter.com/MrAdamPE Facebook Page: https://www.facebook.com/mradampe/ Instagram Feed: https://www.instagram.com/mradampe/ Google +: https://plus.google.com/u/0/+AdamLlevoPE Sign up to get exclusive offers and updates on our latest feature releases!
MTT016|EduProtocol Field Guide, Student centered learning - Marlena Hebern and Jon Corippo www.mytechtoolbelt.com Twitter: @mytechtoolbelt #MyTechToolbelt Instagram: My Tech Toolbelt You can listen to our podcast on: Apple Podcasts Google Play Music Spotify or listen here Disclosure: Some of the links below are affiliate links, meaning, at no additional cost to you, we will earn a commission if you click through and make a purchase. EduProtocols.com EduProtocol Field Guide on Amazon Are you stuck in the lecture-and-worksheet rut? Many teachers continue to struggle to break out of the corporate lesson-and-worksheet cycle to find fresh, meaningful ways to develop original, engaging and effective instruction. In The EduProtocol Field Guide, Jon Corippo and Marlena Hebern outline sixteen classroom-tested protocols to break up clichéd lesson plans, build culture, and deliver content to K–12 students in a supportive, creative environment. Start Smart Smart Start activities set your students up for success by teaching them how to learn, using tools like Frayer Models and Venn Diagrams on fun subjects. In addition to preparing your students to learn, Smart Start activities help build a positive culture in your classroom. Finish Strong EduProtocols are customizable, frames that use your content to create lessons to help students master academic content, think critically, and communicate effectively while creating and working collaboratively. EduProtocols can be used with nearly all subjects and grade levels and are UDL (Universal Design for Learning)-friendly to support all learners. Simplify the process of creating engaging and personalized learning opportunities for every student. The EduProtocol Field Guide shows you how. A little about Marlena Hebern: The greatest compliment Marlena ever received was from a former visually challenged student, who said, "Mrs. Hebern didn't care that I was going blind." Over eighteen years teaching students from kindergarten through eighth grade, and the "opportunity' class Marlena learned that classroom culture is the number one most important thing in order to set students up for success. Great lesson design is close second. Marlena's lessons are often focused on student creativity and developing a student's sense of self-worth and community. Marlena is a Google Certified Innovator, Google Trainer, and EdCamp Yosemite co-founder. She holds a Master of Science degree in reading instruction and has been awarded a Beginning Teacher Support Provider of the Year Award. Contact Marlena Hebern: Twitter: @mhebern A little about Jon Corippo: “I was a 2.9gpa student all the way through K-8. Then HS. Then the first 3/5 of college. That's when it all changed for me as a student. We started doing the work, making the things and really getting to work. I started out as a teacher who thought getting through the book was the end-all, be-all. I was so wrong. The EduProtocol Field Guide is the result of almost 20 years in education, the vast majority of it being without textbooks. I mixed, remixed, read, Tweeted and tested several tools for years to get this right.” CUE Executive Director 2014 CUE Gold Disk Recipient Apple Distinguished Educator Google Certified Teacher Contact Jon Corippo: Twitter: @jcorippo Books mentioned in Episode 16: Why Johnny Can’t Read Dumbing Us Down We would love to hear from you! Let us know if this format is helpful to you! Is there technology out there that you would like us to cover in one of our episodes? Email us Shannon@MyTechToolbelt.com Brenda@MyTechToolbelt.com If you enjoyed this episode, tell a friend, and SUBSCRIBE TO THE SHOW! And please consider leaving us a rating and review. Please share this podcast with someone you think might be interested in the content. What’s in your Tech Toolbelt? Music: http://www.bensound.com/royalty-free-music
Score High Energy Secrets, Some Mojovation, and Get Connected on LinkedIn with Joe Apfelbaum: Joe Apfelbaum is sharing his power of Mojovation today plus he's quite adamant about growing your connections on LinkedIn! Joe is the CEO of Ajax Union, a B2B digital marketing agency based in Brooklyn, NY. Joe is a business strategist, marketing expert and certified Google Trainer. Joe enjoys speaking and writing about marketing, business networking and personal development in his seminars, webinars, and articles. Joe is the host of the popular podcasts Entrepreneurs Organization (http://www.eobrooklyn.com/) in Brooklyn, a group with over 12,000 CEO’s and an active member of the Executives Association, a premier business networking organization in NYC. Joe is a selfie master, he takes 1000 selfies a year with entrepreneurs and makes hundreds of introductions to business professionals in his network. Joe is proud of all his accomplishments, but most of all he is proud of his purpose, his beautiful amazing kids. On This Episode You Will Hear:[spp-timestamp time="00:30"] Introduction [spp-timestamp time="03:00"] Getting to know Joe more and his public speaking. [spp-timestamp time="05:00"] Nervous and scared, sweating profusely, and saying basically every other word. [spp-timestamp time="07:30"] If you're in your head, your dead. [spp-timestamp time="11:20"] Using social media for positive energy vs negative. Join his Mojovation community on Facebook. [spp-timestamp time="13:15"] Joe used to be 265 lbs running his business, gaining 10 lbs per year. He's released 95 lbs! [spp-timestamp time="18:50"] The importance of hydration and your daily, hourly energy. Plus more healthy tips from Joe's journey. [spp-timestamp time="24:30"] Risk compliance, 10x your revenue without gaining more clients, you must eliminate risk. [spp-timestamp time="29:25"] The trend is your friend until it bends. [spp-timestamp time="34:00"] You are broke! Change it, fix it. Luck, Trust, and Change. Put in the reps. [spp-timestamp time="37:00"] Use LinkedIn! Get connected, build up to your 30,000 max connections. [spp-timestamp time="41:30"] Connect with Joe on LinkedIn, be sure to watch his newest video on LinkedIn. He's analyzing LinkedIn data to help 300 people grow their networks. [spp-timestamp time="47:00"] Don't give cards, take cards. [spp-timestamp time="49:10"] Stop saying, "I know that already." Then ask yourself, "Am I Doing It?" [spp-timestamp time="50:00"] Final Words Micromanage the process, not the people. - Joe Apfelbaum [spp-tweet tweet="Stop saying, "I know that already." Then ask yourself, "Am I Actually Doing It?! @LIVETHEFUEL "] Watch On YouTube:[youtube https://www.youtube.com/watch?v=_ilukG0RVr8] Links and Resources: AjaxUnion.com (http://www.ajaxunion.com) JoeApefelbaum.com (http://www.joeapfelbaum.com) Connect with Joe on LinkedIn (http://www.linkedin.com/in/joeapfelbaum) Follow Joe on Facebook (http://www.facebook.com/joeapfelbaum) Follow Joe on Instagram (http://www.instagram.com/joeapfelbaum) Follow Joe on Twitter (https://twitter.com/joeapfelbaum) Get Mojovational in Joe's community on Facebook (http://www.facebook.com/groups/mojovation) Final Words:Are you saying, "I know that already"? Set your own strategy. This will help you rotate your life and your business to the next level. This is really the key. Stay I know that already but am I doing it. How many times do I have to hear the message over and over and over again until I actually START doing it. Action Steps:Please Subscribe and Submit an iTunes Show Rating & Review (https://itunes.apple.com/us/podcast/livethefuel/id1150969758?mt=2) . The more reviews, the more people can find us. We love 5 Stars too! Join our private Facebook Group community...
Interview Notes, Resources, & LinksGet the book, The EduProtocol Field Guide: 16 Student-Centered Lesson Frames for Infinite Learning PossibilitiesVisit Marlena's WebsiteVisit the EduProtocols WebsiteFollow Marlena on Twitter @mhebernAbout Marlena HebernMarlena Hebern is a Google Certified Innovator, Google Trainer, and co-founder of EdCamp Yosemite. She is the author, with Jon Corippo, of The EduProtocol Field Guide: 16 Student-Centered Lesson Frames for Infinite Learning Possibilities
Quin and Matt hit the studio to recap day 1 of #UCET18. Listen as they share their favorite moments and insights around the theme “Communication.”
Ask The Tech Coach: A Podcast For Instructional Technology Coaches and EdTech Specialists
In this episode of “ Dave Burgess Publishing (https://www.teachercast.net/product/0988217600/US/teach00-20/?cart=y) . (https://www.teachercast.net/product/194644460X/US/teach00-20/?cart=y) In this episode, we discuss: What is the State of Professional Development in 2018? How do we teach the 4C’s in less than 90 slides? EduProtocols (Lesson frames to use with any content, and subject) The original: 8p*arts The latest: Cyber Sandwich The mindset and the goal of being textbook free (mostly) How to create amazing Professional DevelopmentHow to teach the instructional technology coaches the skills needed to create change in the classroom How to provide Choice in “weekday PD” Where to find great resources?CUE ConferenceCUE Blog On.Cue.org Check This Out Podcast with Bryan and Ryan ISTE Conference Tips and Tricks for creating the perfect conference proposal How to create an amazing and innovative professional development conference Follow our PodcastThe TeacherCast Educational Network | @TeacherCast (http://www.twitter.com/teachercast) @AsktheTechCoach (http://www.twitter.com/askthetechcoach) Follow our HostsJeff Bradbury | @JeffBradbury (http://www.twitter.com/jeffbradbury) About our GuestsJon CorippoJon Corippo is the Executive Director for CUE, leading CUE throughout California and Nevada. Jon keynotes, leads and designs Professional Learning experiences all over the country. Jon's core PL skills are focused on 1:1 deployment, Common Core, Project Based Learning, social media skills and Lesson Design. Jon is the creator of the JET Review Program (http://www.cue.org/jet) . Under Jon's Leadership, and with his CUE Professional Learning Team, CUE PL has trained over 32,000 teachers in 2015-2018. | @jcorippo Marlena HebernThe greatest compliment Marlena ever received was from a former visually challenged student, who said, “Mrs. H was my favorite teacher because she didn't care that I was going blind.” Over eighteen years teaching students from kindergarten through eighth grade, and the “opportunity' class Marlena learned that classroom culture is the number one most important thing in order to set students up for success. Great lesson design is close second. Marlena's lessons are often focused on student creativity and developing a student's sense of self-worth and community. Marlena is a Google Certified Innovator, Google Trainer, and EdCamp Yosemite co-founder. She holds a Master of Science degree in reading instruction and has been awarded a Beginning Teacher Support Provider of the Year Award. | @mhebern Join the ConversationOur favorite part of recording a live podcast each week is participating in the great conversations that happen on our live chat, on social media, and in our comments section. This weeks question is: What can you do as an Instructional Technology Specialist and Professional Development provider to create meaningful and authentic learning sessions? Explore these ResourcesIn this episode, we mentioned the following resources: eduprotocols.com (http://eduprotocols.com/) Math Reps (https://nowatechie.com/category/mathreps/) Tech Tip of the WeekAre you looking to work with an innovative educator? Check out our latest post featuring some amazing Instructional Technology Coaches today (https://www.teachercast.net/blog/12-educational-technology-coaches-turn-get-stuck-classroom-askthetechcoach/) ! Join our PLNAre you enjoying the TeacherCast Network, please share your thoughts with the world by commenting on iTunes (https://itunes.apple.com/us/podcast/ask-the-tech-coach-the-teachercast-educational-network/id1067586243?mt=2) today? I enjoy reading and sharing your comments on the podcast each week. Let’s Work TogetherHost: Jeff Bradbury (http://twitter.com/jeffbradbury) Email: (mailto:info@teachercast.net) Voice Mail: (http://www.teachercast.net/voicemail)...
I have been lucky enough to catch up with Google Training Expert Adam Llevo recently when we were in Dubai presenting together. Adam gives us a quick rundown on his teaching background, growing up in the UK and teaching all over the globe. Now Adam travels around the world as a Google Trainer, teaching teachers how they can save time and energy with all the awesome products that Google have created. Adam also shares some tips and tricks that are truly insane. This is an episode that you simply cannot afford to miss. Check out more about Adam here – http://mradampe.com/
Lee and Clint are back again for Episode 8, E-Holsters and Fanny Packs. The show starts with a discussion on keeping our children alive and healthy followed by a discussion on tech incubators in our respective communities (www.fourathens.com, www.makervillage.org). Apologies to Makervillage for referring to you as the other Makerspace in Rome. Then Lee and Clint pivot into a discussion on e-holsters (eholsters.com). Basically, they are holsters for your electronic devices that are way cooler than putting your devices in a bag. Almost a tech related fanny pack. This seems like an amazing device and we’d love to talk to the people involved behind this master plan. Getting into the news of the week, there is a discussion on the announcement of new Google for Education Innovator applications. Lee tells the story of how he found out he was accepted and the guys talk about the networking opportunities present through Google Trainer and Innovator status. In discussing some other stories, the guys bring up Richard Chang of THE Journal and his article on California’s top superintendent heading towards EdTech startup, AltSchool, (www.altschool.com). In another Richard Chang story, Clint and Lee break down Virtual School Growth and how it is expected to increase due to reaching the demand of students. Finally, the close of the show brings up a discussion of an article by Chris Liang-Vergara and Kerry Gallagher from Edsurge (www.edsurge.com) discussing 5 ways implementations of tech fail and how to get around them. Useful Links:http://www.fourathens.com/https://www.makervillage.org/www.eholster.comedutrainingcenter.withgoogle.com/certification_innovator - Innovator ApplicationRichard Chang’s Articles from THE Journal, @Ricardo77thejournal.com/articles/2017/04/10/cas-top-superintendent-leaves-for-ed-tech-startup-altschool.aspxthejournal.com/articles/2017/04/03/virtual-schools-market-in-north-america-expected-to-grow-12.8-percent-by-2021.aspxAlaska Virtual Schools - @OrionHS5 Ways Implementations Fail From EdSurge by Chris Liang-Vergara and Kerry Gallagher@LiangVergara @KerryHawk02 www.edsurge.com/news/2017-04-06-5-all-too-common-ways-edtech-implementations-fail
Lee and Clint are back again for Episode 8, E-Holsters and Fanny Packs. The show starts with a discussion on keeping our children alive and healthy followed by a discussion on tech incubators in our respective communities (www.fourathens.com, www.makervillage.org). Apologies to Makervillage for referring to you as the other Makerspace in Rome. Then Lee and Clint pivot into a discussion on e-holsters (eholsters.com). Basically, they are holsters for your electronic devices that are way cooler than putting your devices in a bag. Almost a tech related fanny pack. This seems like an amazing device and we’d love to talk to the people involved behind this master plan. Getting into the news of the week, there is a discussion on the announcement of new Google for Education Innovator applications. Lee tells the story of how he found out he was accepted and the guys talk about the networking opportunities present through Google Trainer and Innovator status. In discussing some other stories, the guys bring up Richard Chang of THE Journal and his article on California’s top superintendent heading towards EdTech startup, AltSchool, (www.altschool.com). In another Richard Chang story, Clint and Lee break down Virtual School Growth and how it is expected to increase due to reaching the demand of students. Finally, the close of the show brings up a discussion of an article by Chris Liang-Vergara and Kerry Gallagher from Edsurge (www.edsurge.com) discussing 5 ways implementations of tech fail and how to get around them. Useful Links:http://www.fourathens.com/https://www.makervillage.org/www.eholster.comedutrainingcenter.withgoogle.com/certification_innovator - Innovator ApplicationRichard Chang’s Articles from THE Journal, @Ricardo77thejournal.com/articles/2017/04/10/cas-top-superintendent-leaves-for-ed-tech-startup-altschool.aspxthejournal.com/articles/2017/04/03/virtual-schools-market-in-north-america-expected-to-grow-12.8-percent-by-2021.aspxAlaska Virtual Schools - @OrionHS5 Ways Implementations Fail From EdSurge by Chris Liang-Vergara and Kerry Gallagher@LiangVergara @KerryHawk02 www.edsurge.com/news/2017-04-06-5-all-too-common-ways-edtech-implementations-fail
The Boomer Business Owner with Charlie Poznek: Lifestyle Entrepreneurs | Online Business | Coaching
Joe Apfelbaum is the CEO and co-founder of Ajax Union, a digital marketing agency based in Brooklyn. He is a public speaker, certified Google Trainer, published business author, and host of the popular podcast CEO Mojo. Joe enjoys speaking and writing about a broad range of business topics in his seminars, webinars and articles.
Today I'm joined by a public speaker, a certified Google Trainer, and a published business author. He’s the co-founder of a digital marketing agency based in Brooklyn, New York. Welcome to DMR, Joe Apfelbaum. [You can find Joe over at AjaxUnion.com.] https://www.youtube.com/watch?v=TXfmyPHzMHY On this episode of Digital Marketing Radio we discuss how to sell digital marketing services, with topics including: Can you sell digital marketing services using just digital marketing, or do you have to go face-to-face instead? What are the common mistakes that agencies use when trying to sell their services? What successful selling tactics have changed over the past few years? What kind of things are prospects looking for now? How do you differentiate yourself from the competition? How have your services changed over the years? Are clients looking to take different roles in-house now? What will agencies look like in a few years time? [Tweet ""Don't look for a transactional relationship. Seek a transformational relationship." @joeapfelbaum"] Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? Basecamp [Project management] Active Collab [Project management] Zoho Projects [Project management] Hubstaff [Time tracking software] Zoho CRM [Customer relationship management software] Salesforce [Customer relationship management software] Pipeline Deals [Customer relationship management software] What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future? Marketo [Marketing automation software] My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? If you're a business owner. If you own an agency or any business - if you're a consultant and you're looking to grow, have a plan. A very specific plan. Have intention. Go out get a mentor, get a coach - and have them help you execute on the plan. If you're just all over the place and you're trying to get there as fast as possible, and you're not sure where you're going, you might get somewhere else. So the number 1 takeaway is have a clear plan for 2017. There's just over 100 days left until the end of the year. So now is the time for you to set the plan. What is the exact amount of clients that you're going to have? What is going to be the exact type of product or service that you're going to offer them? How are you going to get them, and who are you going to use to help you get them? And then go out and execute.
Classroom 2.0 LIVE webinar, LucidPress, Andreas Johansson, February 14, 2015. Following a great webinar on LucidChart with Brad Hanks on Classroom 2.0 LIVE on March 29, 2014, (http://live.classroom20.com/archive-and-resources/lucidchart-brad-hanks). we had many people requesting a follow-up webinar to learn more about LucidPress (https://www.lucidpress.com"). We are excited to be able to share this excellent online tool on February 14th with our special guest presenter, Andreas Johansson. (https://twitter.com/mr_johansson) Andreas is currently the Director of Technology Integration & Curriculum in Kenston Local Schools, OH and an authorized Google Trainer. His interest lies in creating dynamic events that shape the way we teach, helping teachers effectively and practically integrate technology into their environment, ultimately impacting the young learners we live to serve. He specializes in technology integration, place-based education, experiential learning and teaching, educational technology consulting, professional development, staff development, curriculum adaptation, creative teaching solutions, unique learning experiences. LucidPress is an online publishing tool that is free for students and staff that integrates into Google Drive. It enables anyone to create print and digital documents including newsletters, pamphlets, flyers, brochures, magazines and posters. Please join us to learn how LucidPress can be used in schools/classrooms.
Classroom 2.0 LIVE webinar, LucidPress, Andreas Johansson, February 14, 2015. Following a great webinar on LucidChart with Brad Hanks on Classroom 2.0 LIVE on March 29, 2014, (http://live.classroom20.com/archive-and-resources/lucidchart-brad-hanks). we had many people requesting a follow-up webinar to learn more about LucidPress (https://www.lucidpress.com"). We are excited to be able to share this excellent online tool on February 14th with our special guest presenter, Andreas Johansson. (https://twitter.com/mr_johansson) Andreas is currently the Director of Technology Integration & Curriculum in Kenston Local Schools, OH and an authorized Google Trainer. His interest lies in creating dynamic events that shape the way we teach, helping teachers effectively and practically integrate technology into their environment, ultimately impacting the young learners we live to serve. He specializes in technology integration, place-based education, experiential learning and teaching, educational technology consulting, professional development, staff development, curriculum adaptation, creative teaching solutions, unique learning experiences. LucidPress is an online publishing tool that is free for students and staff that integrates into Google Drive. It enables anyone to create print and digital documents including newsletters, pamphlets, flyers, brochures, magazines and posters. Please join us to learn how LucidPress can be used in schools/classrooms.