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In this episode of All Things Policy, Rohan Pai and Mariam Azeemuddin analyse the latest lawsuits filed against TikTok in the US for harming the mental health of teenagers. Using the Octalysis 'gamification' framework, they examine the intricacies of the TikTok algorithm and question whether the allegations in the lawsuit are founded. Are there any safeguards that can be put in place to reduce these dangerous repercussions, or is a national ban the only solution? Tune in to find out! All Things Policy is a daily podcast on public policy brought to you by the Takshashila Institution, Bengaluru. Find out more on our research and other work here: https://takshashila.org.in/ Check out our public policy courses here: https://school.takshashila.org.in
Ep 177 | Manuel Juárez UX Designer at Rimac Seguros, nos comparte su experiencia como Product Designer gamificando productos y nos cuenta su proceso y experiencia validando que la Gamificación sea la ruta a tomar para resolver el problema del producto, además, nos comparte una metodología y nos explica brevemente como usarla.
Wir analysieren Zwift mittels Octalysis Hier gibt's die visuelle Übersicht des Octalysis Level I Ergebnis: https://bit.ly/3Ucz3eO Hier geht's zum YouTube-Video: youtu.be/ZR-C4qepN_4
Terry Pearce on Untold Play and Applied GamesIn this episode of the Experience Points podcast, host Dave Eng interviews Terry Pearce, founder of Untold Play, a games-based learning expert. Pearce discusses how he helps trainers, educators, and designers incorporate gamification into learning programs. He highlights his work with organizations like HSBC and the NHS, adapting complex topics like project management into interactive games. Pearce shares his process of tailoring existing materials using gamification principles, mentioning frameworks like Octalysis and Lazzaro's Four Keys to Fun. Listeners can connect with Terry Pearce through his website www.UntoldPlay.com or on LinkedIn for more insights into games-based learning and gamification.If you liked this episode please consider commenting, sharing, and subscribing.Subscribing is absolutely free and ensures that you'll get the next episode of Experience Points delivered directly to you.I'd also love it if you took some time to rate the show!I live to lift others with learning. So, if you found this episode useful, consider sharing it with someone who could benefit.Also make sure to visit University XP online at www.universityxp.com University XP is also on Twitter @University_XP and on Facebook and LinkedIn as University XPAlso, feel free to email me anytime at dave@universityxp.comGame on!Get the full transcript and references for this episode here: https://www.universityxp.com/podcast/102Support the show
In this episode, we explore the Octalysis Framework with expert Amit Arora to understand how it drives product adoption. The conversation covers the 8 core drivers of customers: Epic Meaning, Accomplishment, Empowerment, Ownership, Social Influence, Scarcity, Unpredictability, and Avoidance. We discuss the relevance of psychological drivers and the importance of human emotions in decision-making. Amit emphasizes the framework's applicability in both B2C and B2B contexts and highlights the need for fine-tuning and continuous education. Success stories and measurement techniques are shared to illustrate its effectiveness. Overall, the conversation emphasizes staying informed and connected with customer behaviors and motivators to drive product adoption and success.
Você já ouviu falar sobre o poder da gamificação? Descubra por que "Merecer é melhor do que ganhar" no nosso novo episódio de hoje.Junte-se a nós enquanto Cícero Gomes, renomado Educador na UFSCar e Gerente de Pessoas na Evolucional, mergulha na fascinante metodologia de engajamento baseada no conhecimento da mente humana. Prepare-se para insights incríveis sobre gamificação e como ela pode transformar a forma como aprendemos, ensinamos e nos envolvemos em qualquer área da vida. Pare tudo o que você está fazendo e dê o play! Links relacionados: https://en.wikipedia.org/wiki/Octalysis
EPISODE SUMMARY Join scientist and mindset & high-performance coach Claudia Garbutt and one of the world's leading experts on gamification and behavioral design, Yu-kai Chou as they talk about using gamification to uplevel your life and business. In this episode, we talk about: - What is gamification and why should you care - How to use gamification ethically - Understanding motivation through the Octalysis framework EPISODE NOTES Yu-kai Chou is an Author and International Keynote Speaker on Gamification and Behavioral Design. He is the Author of Actionable Gamification and the Founder of The Octalysis Group and Metablox. His design work has empowered over 1 Billion users' experiences and was rated #1 among the “Top 100 Gamification Gurus” in the world. Yu-kai was also Chief Experience Officer in Decentral, working with Ethereum Cofounder Anthony Di Iorio, as well as Head of Creative Labs/Digital Commerce for HTC, pioneering VIVE VR and the Metaverse. Website: island.octalysisprime.com Blog: http://yukaichou.com Twitter: http://twitter.com/yukaichou Metablox: https://metablox.co/ Metablox Discord: https://discord.com/invite/KRZZUtUs4T Metablox Twitter: http://twitter.com/metabloxnfts ------------------ Music credit: Vittoro by Blue Dot Sessions (www.sessions.blue) ----------------- If you enjoyed this episode, learned something new, had an epiphany moment - or were reminded about a simple truth that you had forgotten, please let me know by rating & reviewing this show on https://linktr.ee/wiredforsuccess. Oh, and make sure you subscribe to the podcast so you don't miss out on any of the amazing future episodes! If you don't listen on iTunes, you can find all the episodes here. Disclaimer: Podcast Episodes might contain sponsored content.
Dit is de 140e aflevering van de Slimmer Presteren Podcast, over sport, onderzoek en innovatie. In deze aflevering hebben Gerrit en Jurgen het met Special Guest Gerben Bakker over:Meer motivatie om te sporten met behulp van gamificationINLEIDING:Dit is de 140e aflevering van de Slimmer Presteren Podcast, over sport, onderzoek en innovatie. In deze aflevering hebben Gerrit en Jurgen het over "Meer motivatie om te sporten met behulp van gamification" met Special Guest Gerben Bakker.INLEIDING:In deze aflevering onderzoekt de Slimmer Presteren-podcast het gebruik van gamification in sporten om de motivatie te verbeteren. De presentatoren bespreken de effectiviteit van elementen zoals kudos, uitdagingen en beloningen in sport-apps en hun vermogen om atleten te motiveren. Speciale gast Gerben Bakker, een expert in gamification, geeft inzicht in het onderwerp. De aflevering maakt gebruik van de zelfdeterminatietheorie van Ryan en Deci en Octalysis, een psychologisch raamwerk ontwikkeld door Yu-Kai Chou om de kracht van game-ontwerp te analyseren. De shownotes van de aflevering bieden aanvullende bronnen en links naar wetenschappelijke studies over het onderwerp. De aflevering heeft als doel vragen te beantwoorden zoals: is intrinsieke motivatie het ultieme doel van atleten? Hoe blijf je gemotiveerd als je een plateau bereikt? En waarom is training voor een evenement zo stressvol als het leuk zou moeten zijn?SHOWNOTES:Aflevering 82 over passie en perfectionisme in het sporten met Lieke Schiphof-Godart: https://slimmer-presteren-podcast.nl/seizoen-4/82-sportpsychologie-onderzoeker-lieke-schiphof-godart-over-passie-om-gezond-te-blijven-sporten/Onze eerdere tips voor extra motivatie om te sporten: https://slimmer-presteren-podcast.nl/seizoen-1/geen-zin-om-te-sporten-tips-voor-extra-motivatie-en-inspiratie/Aflevering 119 over zelfregulatie met Special Guest Marije Elferink-Gemser: https://slimmer-presteren-podcast.nl/seizoen-6/119-zelfregulatie-tijdens-het-sporten-met-special-guest-marije-elferink-gemser/Aflevering 113 over doelen stellen, met Jens van Lier: https://slimmer-presteren-podcast.nl/seizoen-6/113-totale-instorting-tijdens-de-race-jens-van-lier/Website met publicaties over zelfdeterminatietheorie en meetinstrumenten om zaken als autonomie, motivatie en zelfregulatie te meten: https://selfdeterminationtheory.org/Review over de rol van zelfdeterminatie in het bewegingsonderwijs door o.a. Maarten Vansteenkiste:
Mais um episódio pra falarmos de gamificação, desta vez com um especialista no Octalysis. Este modelo foi criado pelo Yu-Kai Chou e ficou bastante conhecido entre os profissionais que trabalham com gamificação. Dá o play aí que o papo tá bacana! == Você encontra o Tiago Sizenando no Linkedinhttps://www.linkedin.com/in/tiago-sizenando/ Me acompanhe nas redes!Linkedin | Instagram | Youtube O post Tiago Sizenando apareceu primeiro em Marcel Leal.
What is the magic to winning the 2024 MO Senate race?NERD ALERT: Kristina (ASL Interpreter) & Nicholas (Ed. PD Coordinator & MTG Cheerleader) discuss the recent post by MO GOP calling Lucas Kunce a: "nerd" on Twitter because he plays Magic: the Gathering. From breaking up fights between their own kids over Magic decks to cussing like a pirate in Mario Kart. Nicholas and Kristina reference gamification frameworks including Octalysis while discussing the motivations of politicians.References:Tweet: https://twitter.com/LucasKunceMO/status/1642992452222025731Time Article: https://time.com/6272770/lucas-kunce-missouri-magic-the-gathering/Explore Like a Pirate: https://www.daveburgessconsulting.com/books/explore-like-a-pirate/Actionable Gamification: https://yukaichou.com/gamification-examples/octalysis-complete-gamification-framework/Glassroom Hive - Learn more: glassroomhive.com-Change the Conversationheartlandpod.com
What is the magic to winning the 2024 MO Senate race?NERD ALERT: Kristina (ASL Interpreter) & Nicholas (Ed. PD Coordinator & MTG Cheerleader) discuss the recent post by MO GOP calling Lucas Kunce a: "nerd" on Twitter because he plays Magic: the Gathering. From breaking up fights between their own kids over Magic decks to cussing like a pirate in Mario Kart. Nicholas and Kristina reference gamification frameworks including Octalysis while discussing the motivations of politicians.References:Tweet: https://twitter.com/LucasKunceMO/status/1642992452222025731Time Article: https://time.com/6272770/lucas-kunce-missouri-magic-the-gathering/Explore Like a Pirate: https://www.daveburgessconsulting.com/books/explore-like-a-pirate/Actionable Gamification: https://yukaichou.com/gamification-examples/octalysis-complete-gamification-framework/Glassroom Hive - Learn more: glassroomhive.com-Change the Conversationheartlandpod.com
Yu-Kai illustrates how gamification can be used for learning at any stage of life. We are MSc Entrepreneurship and Innovation at NEOMA Business School. We regularly host the E&I Talk. To join us, please follow our LinkedIn. https://www.linkedin.com/company/neomamscentrepreneurshipinnovation/
Yu-Kai illustrates how gamification can be used for something bigger than ourselves. We are MSc Entrepreneurship and Innovation at NEOMA Business School. We regularly host the E&I Talk. To join us, please follow our LinkedIn. https://www.linkedin.com/company/neomamscentrepreneurshipinnovation/
Yu-Kai explains how gamification took off quickly and extends his thoughts on how tech innovations take off We are MSc Entrepreneurship and Innovation at NEOMA Business School. We regularly host the E&I Talk. To join us, please follow our LinkedIn. https://www.linkedin.com/company/neomamscentrepreneurshipinnovation/
Yu-Kai explains some common misconceptions about gamification and where gamification is best used. We are MSc Entrepreneurship and Innovation at NEOMA Business School. We regularly host the E&I Talk. To join us, please follow our LinkedIn. https://www.linkedin.com/company/neomamscentrepreneurshipinnovation/
Habits are a powerful thing. They power our little decisions effortlessly, and those little choices have major consequences. But what habits is our tech helping us build?Today we talk with Yu-kai Chou, one of the world's foremost leaders in gamification, and discuss the benefits and potential pitfalls of behavioral design, and what it means to be a Christian in a world where some tech is designed to distract.
Yu Kai Chou is one of the world's foremost experts on motivation and game design for real world outcomes. He has advised and consulted to organisations like Uber, Tesla, Oxford, Yale and Stanford universities among many others. In this conersation he shares his Octalysis framework for gaming motivation and gearing it toward your goals. Also in this episode: The unorthodox source of Yu Kai's expertise.Why making things more interesting and enjoyable works better than rewards.The 8 universal core drives that motivate us to act.How to mix Black hat and White hat drives to start and sustain our efforts.
Yu-Kai explains what gamification and behavioural design are and how does it differ from existing designs that focus only on function. We are MSc Entrepreneurship and Innovation at NEOMA Business School. We regularly host the E&I Talk. To join us, please follow our LinkedIn. https://www.linkedin.com/company/neomamscentrepreneurshipinnovation/
Yu-kai Chou is an Author and International Keynote Speaker on Gamification and Behavioral Design. He is the Founding Partner and Chief Creation Officer of the premium consulting/design firm The Octalysis Group, as well as the Original Creator of the Octalysis Framework, and the author of Actionable Gamification: Beyond Points, Badges, and Leaderboards.We talked about why games are often more engaging than real life, The Octalysis Framework-Yu-Kai's most substantial life work that breaks down all human motivation into eight core drives, why traditional schooling so boring, how to gamify your real life, flow theory as it relates to the Octaylsis, and Octalysis Prime-Yu-Kai's online gamified learning platform.Yu-Kai Chou Blog: https://yukaichou.com/Octalysis Prime: https://island.octalysisprime.com/#!/MY FAVORITE THINGS:
On this episode we bring Yu-kai Chou back! At the time of the recording, my newborn daughter wasn't still around, so you might hear a reference here and there about me saying "when I become a parent" or similar. Because this episode is all about what we can learn and apply from gamification with our own kids. Yu-kai's perspective is that of a dad of two twin girls, and of course that of an international renown expert, consultant and the creator of the Octalysis framework for gamification. We go through plenty in the episode, and hope that you find it as useful as I did!
In this slightly-longer-than-normal episode, we start with a pandemic check-in. (Bivalent boosters are available! Go get 'em!) Ellen leads us on a journaling journey, sharing the embarrassing evidence of past attempts. Stephen challenges us to think through examples of adaptation, or maybe translation, or transcreation...well, we mostly figure it out by the end. Mark is extra-sharp with the one-liners.When, why, and how to get a new Covid-19 booster shot - Keren Landman, Umair Irfan, VoxHylics - WikipediaGato Roboto - Developer's website Keeping a Game Design Journal 0:16:16 Ellen Burns-JohnsonGame Design"Mark's Home Office" 11/11/2021 - Nice Games Club, PatreonBeanstacker: Reading tracker app - Google Play StoreContraindication (definition) - WikipediaThe Complete Guide to Video Game Genres: From Scrollers, Shooters, to Sports - GameDesigning.orgList of video game genres - WikipediaOctalysis - Yu-kai Chou, Octalysis GroupChronicle of the Movies: A Year-by-Year History from the Jazz Singer to Today - Leonard Multon, Biblio.comGames I've played (Ellen's journal v1, with new entries!) - Google sheet - Ellen Burns-JohnsonGameplay journal (Ellen's journal v2 input form) - Google form - Ellen Burns-JohnsonGameplay journal (Ellen's journal v2, responses) - Google sheet - Ellen Burns-Johnson Bringing Other Media into Games 0:54:36 Stephen McGregorArtGame DesignFan Shows Us What A Frasier Game Would Look Like… Hectic - Sean Murray, TheGamer.comSingle-Camera vs. Multi-Camera TV Sitcom Scripts: What's the Difference? - Ken Miyamoto, Screen CraftThe Project Gutenberg eBook of "Goody Two-Shoes" - Anonymous, Project Gutenberg
Als Designer*innen greifen wir oft auf Frameworks zurück, die dem Designprozess oder Teilaspekten davon einen gewissen Rahmen geben. Dies soll uns helfen, passende Lösungen für kontextspezifische Herausforderungen und Bedürfnisse der Zielgruppe zu finden. Gemeinsam mit unserem Gast Dr. Thomas Bröker vom Forschungs- & Innovationslabor Digitale Lehre (fidl) der Technischen Hochschule Nürnberg fragen wir uns, wie der Einsatz von Vorgehensmodellen, Taxonomien, etc. für Gamification, UX oder Game Design unser Denken und Handeln beeinflusst. Außerdem erzählt uns Thomas, warum und wie Spiele das Lernen inspirieren und was das mit seiner persönlichen Lebensreise zu tun hat. Weiterhin gibt er Einblicke in das EMPAMOS-Projekt, bei dem mittels Künstlicher Intelligenz bereits 5000 Spielanleitungen auf motivierende Spielelemente analysiert wurden. Die daraus entstandenen Erkenntnisse finden Anwendung in einer Toolbox, die beim Gestalten von Lern- & Arbeitswelten helfen kann. Neben EMPAMOS spielt in unserer Analyse auch das Octalysis Framework eine Rolle, dessen Rolle als Design- & Evaluationswerkzeug Philip in einer Literaturstudie und mit Studierenden in einem Unikurs untersucht und auf der GamiFIN Konferenz vorgestellt hat. -- Weiterführende Links: Mehr Spielsinn zu Einsatz von HEXAD (#4), Octalysis (#5), Gameful Design Heuristiken (#18), Gamification-Trends mit Athanasios Mazarakis (#29), Gamer Motivation Model/Types & Traits (#31-2) Spiel mit explizitem Mentor-Lehrlingssystem: hoyisi.blogspot.com/2012/01/dragon-nests-mentorship-system.html Einblick in die Intrigen von Eve Online: youtu.be/L0Gdc5uDox4 Quelle zum Bedürfnisverständnis (Verbundenheit, Sicherheit, Kompetenz, Popularität, Stimulation, Autonomie, Bedeutsamkeit, Körperlichkeit) von Marc Hassenzahl: dl.acm.org/doi/10.1016/j.intcom.2010.04.002 BJ Foggs Verhaltensmodell für persuasives Design: doi.org/10.1145/1541948.1541999 Sprachnachricht von Jasmin -- Sämtliche Links zum Podcast (Discord/Socials, E-Mail-Kontakt, etc.) gibt's bei linktr.ee/spielsinn-podcast
Yu-kai Chou is an Author and International Keynote Speaker on Gamification and Behavioral Design. He is the Original Creator of the Octalysis Framework, and the author of Actionable Gamification: Beyond Points, Badges, and Leaderboards. He is currently President of The Octalysis Group and the Founder of Octalysis Prime, a Gamified Mentorship Platform. Yu-kai has been a regular speaker/lecturer on gamification and motivation worldwide, including at organizations like IDEO, Google, Stanford University, LEGO, Tesla, Boston Consulting Group, Turkish Airlines, the governments of UK, Singapore, South Korea, Kingdom of Bahrain, and many more. His work has affected over 1 Billion users' experiences across the world. Yu-kai was one of the earliest pioneers in Gamification, starting his work in the industry in 2003. In 2015, Yu-kai was rated #1 among the “Gamification Gurus Power 100” by RISE, and was also awarded the “Gamification Guru of the Year” Award in 2014, 2015 and 2017 by the World Gamification Congress and the Gamification Europe Conference. He has helped a variety of companies, from seed stage startups to Fortune 500 companies such as LEGO, Uber, Volkswagen/Porsche, Sberbank, eBay, Fidelity Investments, AIG Japan, Verizon, and more. His work has been featured in Forbes, The Wall Street Journal, Business Insider, The World Journal, PBS, NBC, and many more.
Our guest, Yu-kai Chou, is an Author and International Keynote Speaker on Gamification and Behavioral Design. He is the Original Creator of the Octalysis Framework, and the author of Actionable Gamification: Beyond Points, Badges, and Leaderboards. He is currently Founder Partner/Chief Creation Officer of The Octalysis Group, the leading consulting firm on gamification and behavior design. Yu-kai explains Octalysis framework, which is now the leading gamification framework in the tech sector. We get to hear what the framework is, how he developed it and how it has helped improve over 1 billion user experiences across the world creating behavioral change among their customers and employees. Yu-kai was one of the earliest pioneers in Gamification, starting his work in the industry in 2003. In 2015, Yu-kai was rated #1 among the “Gamification Gurus Power 100” by RISE, and was also awarded the “Gamification Guru of the Year” Award in 2014, 2015 and 2017 by the World Gamification Congress and the Gamification Europe Conference. He has helped a variety of companies, from seed stage startups to Fortune 500 companies such as LEGO, Uber, Volkswagen/Porsche, eBay, Fidelity Investments, AIG Japan, Verizon, and more. His work has been featured in Forbes, The Wall Street Journal, Business Insider, The World Journal, PBS, NBC, and many more. This episode has much to offer to those in sales, marketing, product, and community & ecosystem development. What we covered:4:26 - Conversation about Taiwan and how World War III might start because of the feud with China8:15 - Life compared to an idea of a game10:10 - Inspiration on gamification12:59 - Mentality shift from having to move from different places15:05 - Introduction of the Octalysis framework - our 8 core drives16:06 - Parts of the Octalysis framework - white hat, black hat, left side, right side19:42 - Light bulb moment for the Octalysis framework23:50 - Value created by the Octalysis framework28:11 - Yu-kai's early experience and projects (Future Delivery and Reward Me)33:51 - More about Octalysis - company's growth36:34 - Yu-kai's sense of the emerging future and NFTs43:58 - Overcoming failure and having integrity Episode Sponsor:Hunt Club Tweetable Quotes:"Having a game-like mentality is like everything you face in life is an opportunity to learn, grow, score high. I think even just that one thing will change a lot of people's lives.""If you say yes to every opportunity, you have no strategy.""I think it's important for people to be able to respect and like themselves. I think that's worth a lot of luxury in life.""Even if everything was successful. If I did things against my moral principles. Like, I'd be super rich and successful. I'd be in a big house, a nice TV, a nice house and all that nice stuff will be surrounding a piece of shit. And that piece of shit is me. And I think that's not worth it. Like I need to respect myself. I need to like myself for me to enjoy my life.""When you move from country to country, you realize: Hey, what's like socially polite and expected in one country (and) is offensive another. And you realize, (oh) these are all variables. These are all up to change human systems. And that's when you can think the most stuff fluidly. So my work has inspired a lot of people to try to change their life into games and change their minds.""I think there are so many facets that life can improve if you see it as a game. Like just one simple thing is just attitude and mentality, right? Some people think, "why do you have so many obstacles in my life?" "so much bad luck," and they kind of give up. But if you look at a game, a game is really boring if there are no obstacles or resistance or bad guys that are going against you.""In a game, every obstacle is actually an opportunity to score more points and people tackle them with a strong attitude. And I think in life, a lot of the same people when they face any obstacles, any setbacks, they're just like, oh my life sucks. I'm not going to try anymore. Like even with the game of golf, right? If golf was just about getting to the goal, then it's kind of boring. Just pick up the ball, walk up to the hole, and put it in. But no one would want to play that. So we need to add a lot of difficulty and obstacles or we need to stand up far away, headed with a weird stick. There needs to be little sand puddles and ponds to make it more frustrating. And now it's a fun game." Links Mentioned:Kurt's Twitter Kurt's InstagramKurt's LinkedInKurt's newsletter Rate the podcastYu-kai's LinkedInYu-kai's TwitterYu-kai's Website Octalysis group website
Yu-kai is an author, educator, and founder of the Octalysis Group where he consults with some of the biggest companies and brands on gamification through the lens of the Octalysis framework that analyzes eight core drives of human motivation. Eight Core Drives of the Octalysis Framework: Meaning: what you do has a higher purpose Accomplishment: your effort pays off with tangible results Empowerment: you have autonomy and freedom of choice Ownership: you have ownership over your actions Social Influence: a sense of belonging within a group Scarcity: the fear of “not enough to go around” Unpredictability: surprise and delight Loss and Avoidance: fear of missing out Learn more about gamification from Yu-Kai Chou: https://octalysisprime.com/ In this episode of the Curious*itch Podcast, you'll learn how to build a life that intrinsically motivates you. He spells out all the steps, from birth to grave, that prepares you for pivotal moments that can accelerate and change the trajectory of your life towards the future you want to create, and the need for building the right community of support to reach big goals. We talk about strategies for managing the inevitable failures that happen in life, and how to maintain an idealist-realist mindset. This is an episode you'll come back to time and time again, or hopefully decide to take a step of curiosity inspired action and learn from the master himself at https://octalysisprime.com/
En este capítulo hablamos con el Behavioral Designer y Psicólogo Carlos Hoyos, expecialista en diseño de conductas, particularmente desde la perspectiva de la gamificación. Exploramos cómo podemos utilizar el Octalysis de Yu Kai Chou para motivar las conductas en el marco de políticas regulatorias y el Derecho.
Estamos siendo gamificados. ¿Qué significa? La gamificación o ludificación es una herramienta de adopción y de competencia por la atención del consumidor, del usuario. Con el advenimiento de las plataformas digitales un nuevo mercado competitivo a nivel global se ha generado, el de la atención de los usuarios de aplicaciones mobiles. Miles de compañías, como google, facebook, mercado libre, Binance, youtube, diarios digitales, juegos, incluso bancos y compañías de seguro están compitiendo por nuestra atención. La batalla es despiadada y pero fundamental, donde va nuestra atención va nuestro dinero. Voy a repasar muy brevemente los componentes básicos de la gamificación utilizando el esquema Octalysis de Yu-KAI-CHOU con el objetivo de que empecemos a estar más conscientes de cuándo estamos siendo gamificados en el mundo de las inversiones crypto. Link: https://yukaichou.com/gamification-examples/octalysis-complete-gamification-framework/ --- Send in a voice message: https://anchor.fm/diego-torres3/message
Author and international keynote speaker Yukai Chou talks to us about his Octalysis framework and how we can use the principles of gamification to trump motivation and help us towards positive behaviours online.
Tiago Sizenando is a senior gamification consultant with projects in the United States, Europe and Brazil, in companies like Arcelor Mittal, Banco do Brasil, Forus group, and many startups. An engineer by training, he worked with Siemens for 6 years, co-founded a health promotion startup, and currently is Gamification Specialist at Gamiphy and Product Manager at Octalysis Prime. Tiago is a certified Game Thinking coach, member of the Game Science Research Center from Lucca University and freelance designer for the biggest tabletop board game in Latin America.
The ABM Conversations Podcast - for B2B marketing professionals
In this episode, the world's no.1 gamification expert Yu-kai Chou joins Yaag and Manish to discuss how one could use Octalysis Framework and it's 8 core drives (his proprietary actionable gamification framework) in B2B marketing scenarios. If you are anywhere even neat the realm of marketing, do not miss this episode.
DESCARGAR LIBRO DE YU-KAI CHOU Disponible por tiempo limitado UXMX la comunidad de UX y Diseño en español. Aquí encontrarás […] La entrada 39 | Simón Duque, Gamification Designer en The Octalysis Group | La gamificación y la experiencia de usuario se publicó primero en UXMX Podcast.
Was wäre, wenn wir häufiger Dinge machen, weil sie uns Spaß machen, anstatt dass wir sie machen „müssen“? Mit mehr Freude bei der „Arbeit“ könnten wir produktiver sein und uns gleichzeitig wohler fühlen: eine Win-win-Situation. – Seit nunmehr 17 Jahren beschäftigt sich Yu-Kai Chou mit Gamification und träumt von einer Welt, in der Human-Focused Design in jeglichen Industriebereichen Anwendung findet; ganz im Sinne einer Mensch-orientierten Denkweise (siehe Folge 3). Dafür gilt es, unsere inneren Antriebe bei der Entwicklung interaktiver Systeme zu berücksichtigen (und bestenfalls sogar in den Fokus zu rücken). Gut gestaltete Systeme dieser Art liefern entsprechende Anreize für verschiedene Motivationstypen. Kurz gesagt: dank Gamification Design haben wir mehr Spaß an dem was wir tun. – Chou identifizierte 8 grundlegende Motivatoren, die menschliches Handeln anregen. Seit der Erstveröffentlichung seines Konzepts im Jahr 2012 ordnet er diesen sogenannten „Core Drives“ verschiedene Spielelemente und -mechaniken zu. – In dieser Folge stellen wir euch anhand vielseitiger Beispiele das „Octalysis“ Framework vor: ein Werkzeug für motivationsbasiertes Design, das sich ebenso zur Analyse eignet – von der Büroanwendung über soziale Netzwerke bis hin zu Spielen selbst. Dabei gibt es zu entdecken, was Anfängerglück episch macht oder warum Punkten, Trophäen und Ranglisten nur einen Bruchteil der Möglichkeiten abbilden. Wer genau hinhört, kann zudem etwas über Ostereier, Folterpausen und Spaß durch „stupides“ Bildschirmklicken erfahren – und was IKEA mit der Sache zu tun hat… === Inhalt (Sprungmarken in mm:ss): ab 00:10- Einleitung, ab 04:09- Core Drive 1: Epic Meaning & Calling, ab 10:30- Core Drive 2: Development & Accomplishment, ab 14:40- Core Drive 3: Empowerment of Creativity & Feedback, ab 18:50- Core Drive 4: Ownership & Possession, ab 25:13- Core Drive 5: Social Influence & Relatedness, ab 28:45- Core Drive 6: Scarcity & Impatience / Black Hat Gamification, ab 33:45- Core Drive 7: Unpredictability & Curiosity, ab 41:52- Core Drive 8: Loss & Avoidance, ab 44:40- Black Hat & White Hat Gamification, ab 45:42- Left Brain & Right Brain Gamification, ab 48:00- Unterschiedliche Level von Octalysis, ab 54:45- Zusammenfassung und Abmoderation === Weiterführende Links gibt's in den Shownotes unter bit.ly/SpielsinnF5N === Ihr habt Fragen oder Anregungen? Wir freuen uns über Eure Mail an spielsinn.podcast@gmail.com oder Rückmeldung per Feedback-Formular === Diskutiert auch gern mit uns auf Facebook, Instagram oder Twitter --- Send in a voice message: https://anchor.fm/spielsinn-podcast/message
Research Analyst Colin McMahon sits down with Yu-kai Chou and Simón Duque of The Octalysis Group to explain gamification and its uses in the modern workplace environment, as well as how and why gamification can create such a large impact during the COVID-19 pandemic.
En esta oportunidad entrevistamos a Simón Duque, ingeniero industrial de la universidad Nacional de Colombia, en Manizales, diseñador y líder estratégico de gamification (ludificación) para The Octalysis group. Simón es un gamer autoproclamado y un gran analista empresarial. En este episodio hablamos en detalle sobre el concepto detrás del término gamification, y exploramos el framework llamado Octalysis a través de ejemplos, y casos prácticos. Notas del episodio https://octalysisgroup.com/ Información de contacto: simon@octalysisgroup.com Zoom: https://zoom.us/ eeILP: https://drive.google.com/file/d/1SNiZzYMtrwHAMv7DnCUQBi6icpOYaqTr/view?usp=sharing Joker: https://www.imdb.com/title/tt7286456/ Thanos-Avengers: https://marvelcinematicuniverse.fandom.com/es/wiki/Thanos puntos colombia: https://www.puntoscolombia.com/ overwatch https://playoverwatch.com/es-es/ fornite https://www.epicgames.com/fortnite/es-ES/download Mario Kart tour https://play.google.com/store/apps/details?id=com.nintendo.zaka Porsche app: https://www.youtube.com/watch?v=Waypwyf4rJs&feature=youtu.be&fbclid=IwAR3ps7KrAXQ6pMabBMrRjwYB8PTNryHv4iW3wnGOGErYMHPBMriq8f-vi4k Ilustración de portada hecha por Santiago Valencia - IG:Santiago109 --- Send in a voice message: https://anchor.fm/ias-lab-podcast/message
Today on Churn.FM we have Yu-Kai Chou, the author of Actionable Gamification and creator of the Octalysis framework.We talked about the 4 phases of a player’s journey in the gamification framework, and how it can help make your product stickier, and prevent churn.We also discussed examples of good gamification in SaaS, how much is too much, and how user onboarding can play a vital role in gamifying your retention.Yu-Kai also talked about the importance of community in user retention, the role of personalization in gamification, and common mistakes companies make in implementing gamification principles.As usual, I’m excited to hear what you think of this episode, and if you have any feedback, I would love to hear from you. You can email me directly on Andrew@churn.fm. Don’t forget to follow us on Twitter.Enjoy the episode!
Pioneer of gamification, Yu-kai Chou joins us to discuss the many ways of incorporating the elements of play into learning. Since beginning his gamified ventures in the early 2000s, Yu-kai has become known for creating Octalysis, a gamification framework which meticulously covers every important core necessary to make anything in your life more gamified and interesting. His book, 'Actionable Gamification' was published in 2015. Related links: Follow Yu-Kai: https://twitter.com/yukaichou Yu-kai's website: https://yukaichou.com Octalysis Prime: http://join.octalysisprime.com/op-so/ --------------------------------------------------- Check out more WISE content! Website: www.wise-qatar.org Email: wisewordspod@gmail.com Twitter: twitter.com/WISE_Tweets Instagram: wiseqatar
Welcome to a Question of Gamification a podcast where gamification expert An Coppens answers your questions. Hi, and welcome to this week's a Question of Gamification. This is An Coppens your show host, and also the chief Game Changer at Gamification Nation. This week's question is, how can you get started with gamification? Now, for me, that's a double question in one. For some people that means how can I get started for building a career in gamification? And on the other side is how can I get started and put gamification into practice for my organisation? So those are very frequently asked questions we come across. So to tackle the first one, how can we get started in a career in gamification? Well, the first thing I would say is to look to become an intern. Ask organisations like my own, and see if you can, first of all, translate an existing regular game into something that can be used for businesses. That's typically how I asked interns to apply for positions within Gamification Nation. The other thing to do is to start reading up and start following the main people that have shaped the nature and landscape of gamification. More and more degrees and master's programs offer and include an element of gamification. So if you are studying game design, that is for sure, fantastic grounding, and look for those organizations or those Institute's and universities that offer gamification as modules, as part of masters, or degree programs. I know in the UK, there's a number of universities, like for example, Coventry University has some elements of gamification and game design as part of Surrey University, Birmingham, there's a number of them. So do your research and find out from those of us working in the industry, how did they get to where they are now? So to share my career track into gamification, so first of all, I always wanted to be a game designer. So as a kid, I was really obsessed with puzzles and crosswords and was making games from when I was the age of seven or eight years old. And so if you have that passion, then you probably have a good inclination that it might be something you want to do. Then look for a career in game design. My parents told me at the time, and this is many, many moons ago, that game design was not for girls and there was no career initially, you know, you better get a real job. So I guess I took a normal degree. I studied international marketing and I also added a degree or an MBA in change management to it. And then only in the last 15 years did I add a diploma in game design, and I studied everybody that was a somebody in the early 2000s, 2010's. So, at that time, Gabe Zicherman was a key speaker, and I think a lot of his work in terms of books ond courses. He had a number of courses on Udemy, were excellent, and I would still recommend that you visit them. The other person I studied and read most of the works from was Mario Herger. And he had a course called Enterprise Gamification on Udemy. So another one that I pretty much absorbed. And then Yukai Chou, who I mentioned in last week's question of the week, who I did always level one, two, and three, Octalysis framework certifications with and then I read extensively all the books of the likes of Andrzej Marczewski research that came out and at the time, the biggest research was coming out of Canada and the `work from Lennart Nacke and Gustavo Tondello. I quite like and I still follow both guys. I've had the pleasure of meeting everyone at the stage of the various organizations and often spoken on the same stages, the Coursera course by Kevin Werbach. I mentioned that last week. Also useful materials. In terms of the learning space, a number of people to mention are Karl Kapp and he has courses on LinkedIn. And he also has a number of books on gamification and on Game Design and simulations. I highly recommend his field book in gamification is probably the best and most grounding book for anyone in the learning space.
Today we’re talking with one of the pioneers of Gamification, Yu-Kai Chou, author of the book Actionable Gamification and creator of the Octalysis Framework which encompasses 8 core drives of motivation that govern human behavior. He's a speaker on gamification and behavioral design at places like TED, South by Southwest, Google, Stanford and consulted with governments like UK, Singapore and South Korea. His work has affected over 1 Billion users experiences across the world. Henry spends some time with Yu-Kai discussing his unique research into what motivates us and how that can be used to achieve the remarkable in this world. Yu-Kai gives us an overview of his gamification methodology alongside poignant examples while helping us see how our goals as citizens of the Kingdom and entrepreneurs can be reached by understanding the right ways to motivate ourselves and the ones we lead. He steps us through both White Hat (intrinsic) and Black Hat (extrinsic) motivators and reveals optimal scenarios to increase motivation, effectiveness and longevity of teams. Gamification isn’t just for the gamer but has implications for anyone who seeks to be part of something greater or just wants to live a more joy-filled life. We hope you enjoy this week’s episode on gamification. We’d love to hear of some of the ways you are using gamification in your business model. Feel free to share with us at faithdrivenentrepreneur.org. Useful Links: https://join.octalysisprime.com/op-so/ https://yukaichou.com/gamification-book/ We also have a very brief survey we’d love for you to take that will help us shape the direction and future of the FDE podcast. As always, we love taking your questions and hearing your comments. Feel free to submit your thoughts in general here.
En el programa de hoy analizamos como estimular la motivación a través del modelo Octalysis de Yu-Kai-Chou, en el que aplica el conocimiento procedente de la motivación en el sector de los videojuegos, al ámbito empresarial. Gamificación para estimular la motivación: radiografía de los 8 elementos que determinan la motivación. En la entrevista de hoy Mirco Iwan, partner operativo de inversión, nos ofrece un vistazo al mundo de la gestión de fondos de inversión en la que nos describe como desde este sector contribuyen al crecimiento de empresas o a la compra de aquellas con mal pronóstico financiero y que reestructuran gracias a su profundo know-how técnico y de gestión. ¡No os perdáis este programa! Podéis saber más sobre Mirco Iwan en su Linkedin https://www.linkedin.com/in/mirco-iwan-01031978/ Mejora tus habilidades en liderazgo a través de conocimientos en diferentes formatos que encontrarás en mi web: www.aherraiz.com Escúchanos en directo en el dial 103.2 FM en el área del Maresme (Barcelona) todos los martes de 20:04 a 21h o ver la emisión de la grabación del programa que se hizo a través de streaming en mi canal de YouTube “Angel Herraiz”.
Author and international keynote speaker Yukai Chou talks to us about his Octalysis framework and how we can use the principles of gamification to trump motivation and help us towards positive behaviours online.
Rivalries are hot as the bros discuss the latest from the HGC. Octalysis are still the innovators and Deckard shows us why he is the old man this team needs. Blizzcon is around the corner and we think of what that fateful weekend could hold.
Blizzard world is still bangin' with WoW at the forefront. Getting rich quick with fish schemes, news abundant and some E-Sports madness. The Heroes meta is not set and Octalysis is leading the way for playing WHATEVER YOU WANT!
MIX/SIZZLE&SHAKE Your Business: Deeper Layers in Yu-kai Chou’s Octalysis Theory ... the discussion continues...
MIX/SIZZLE&SHAKE Your Business: YuKai Chou’s Octalysis Principle: 8 Core Drives for Motivational Behaviors in Humans...starting with the 1st 3 • MIX/SIZZLE&SHAKE Your Business: Octalysis Framework Core Drives 4 & 5 by YuKai • MIX/SIZZLE&SHAKE Your Business: Octalysis Framework Core Human Drives 6, 7, & 8
MIX/SIZZLE&SHAKE Your Business: YuKai Chou’s Octalysis Principle: 8 Core Drives. A look at human behavior and motivational psychology to connect with people. Core drives 1, 2, and 3...
Yu-kai Chou is an author and international keynote speaker and lecturer on gamification. He is the original creator of the gamification framework Octalysis. In this interview he highlights some of the successes and failures he's seen, as well as how he'd face a challenge in the classroom...
Yu-kai Chou is an Author and International Keynote Speaker on Gamification He is the Original Creator of the gamification framework: Octalysis, and the author of Actionable Gamification: Beyond Points, Badges, and Leaderboards. He is the Founder of The Octalysis Group and the Behavioral Scientist at the engagement and retention platform Captain Up. He has been a regular speaker/lecturer on gamification worldwide, including at organizations like Stanford University, Accenture, Tedx, SxSW, Gamified India, Huawei, the Innovation Center in Denmark, Kingdom of Bahrain, and many more. Yu-kai was also one of the earliest pioneers in Gamification, starting his work in the industry in 2003. In 2014, Yu-kai received the reward of "#1 Gamification Guru" by the World Gamification Congress based in Spain, as well as the UK-Based organization Leaderboarded. He has helped a variety of companies, from seed stage startups to Fortune 500 companies such as eBay, Huawei, Fidelity, HP, Cisco, Wells Fargo, and more. Remember to download our 10-day Growth Hacking course for free at https://www.growthhackingpodcast.com/freecourse For more information and resources, visit https://www.growthhackingpodcast.com
Yu-kai Chou has been a regular speaker and lecturer on gamification around the world for organizations like Stanford University, Google Inc., The Gamification Summit, the Innovation Center in Denmark, and many more. Yu-kai was one of the earliest pioneers in Gamification, starting his work in the industry in 2003 and was rated #1 among the […] For additional content and links, visit http://www.engagingleader.com/podcast/gamechanger