Podcasts about Your Business

In this episode, I sit down with Rebecca Tracey, founder of The Uncaged Life, to discuss the common pitfall of purchasing online courses that fail to meet expectations. We uncover the shared frustration among entrepreneurs regarding wasted investments and emphasize the importance of making informed decisions in course selection.Key Takeaways:Course Evaluation: Review past courses to understand why they fell short, focusing on issues like unclear messaging and misalignment with your business stage.Importance of Clarity: Establishing a clear niche and message can significantly enhance the application of strategies learned from courses.Setting Realistic Expectations: Entering courses should be coupled with an understanding that foundational work precedes results; courses won't be a magic fix.Building a Strong Foundation: Prioritize creating a solid business model before moving on to advanced strategies or tactical courses.Peer Insights: Leverage feedback from your network to clarify your business message, which can inform more strategic course investments.Throughout the episode, Rebecca and I stress the significance of distinguishing between appealing marketing and practical solutions. Listeners are encouraged to identify their genuine needs rather than getting sidetracked by flashy promises. With additional resources for beginners and a strong emphasis on community feedback, this episode is a valuable guide for entrepreneurs looking to enhance their decision-making in professional development.Tune in for actionable insights that will help you navigate the complexities of entrepreneurship with clarity and confidence!Chapters:0:00 Introduction to Course Challenges0:58 The Reality of Business Ownership2:33 Meet Rebecca Tracy3:42 Foundations of a Successful Business5:32 The Early Days of Online Business10:34 Missteps in Course Purchases12:20 Clarity and Specificity in Courses13:22 High Expectations and Course Results19:40 Navigating Course Expectations21:06 The Cost of Ineffective Courses23:28 Learning from Past Investments31:33 Pre-Purchase Considerations for Courses38:31 Final Thoughts on Course Selection41:55 Where to Find More from Becca42:36 About Startup SocietyRebecca Tracey's Links:Instagram: @theuncagedlifeFree Facebook community, Uncaged Lifers: https://theuncagedlife.com/communityMore from Becca on this topic: https://theuncagedlife.com/burnedGet Becca's free guide to choosing a niche: https://theuncagedlife.com/nichingJoin Startup Society at: https://startupsociety.comFREE Resources to Grow Your Online Business:The $100K Method Podcast Series: https://www.gillianperkins.com/the-100k-methodGrab our free course, Small Business 101: https://www.gillianperkins.com/small-business-101-free-opt-inWrite a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.Have you already started your business, but it isn't generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

Send a textBill and Bryan are giving you a preview of the March 6th ASP Insider session — and it's one you don't want to miss.The topic is From Content to Conquest, but this isn't a social media training. It's about what you know, what you believe, and how you package your expertise so prospects say, "I want to know more."Before diving into the March session, Bill and Bryan walk through the perspective shifts that have to happen first — because you can know exactly what to do and still not do it. The missing ingredient is almost always how you see things.Plus, Bryan shares how the Mental Health for Salespeople series resonated far beyond the sales world — and what that buzz means for upcoming episodes.The Insider program is open for enrollment. To check out our small learning group, go to http://advancedsellingpodcast.com/insiderIf you haven't already, join 14,000+ other sales professionals in our LinkedIn group at advancedsellingpodcast.com/linkedinIs it time to make a BOLD move in your business? If so, download our brand new book, "12 Bold Moves - Insider Secrets to Reinventing Yourself and Your Business." http://12boldmoves.comTurn your content into clients with the proven roadmap — join Insider today at advancedsellingpodcast.com/insider

If you want real profit in your business, it's time to get serious. Stop waiting for growth to magically happen and start paying attention to your numbers. Profit doesn't come from hope. It comes from action, planning, and knowing exactly what's happening inside your business. -----------------------------   DIVE IN DEEPER & LEARN MORE ABOUT YOUR NUMBERS

Don't let your dream exit turn into a corporate nightmare. Learn how to protect your team and your sanity when staying on post-sale. View the complete show notes for this episode. Want To Learn More?  After the Sale – Planning a Smooth Integration with the Buyer Negotiating the Letter of Intent The M&A Training & Transition Period Additional Resources: Selling your business? Schedule a free consultation today. Sign up for an Assessment and Valuation of Your Business. Courses: The Art & Science of Selling a Business Download The Art of The Exit: The Complete Guide to Selling Your Business Download Acquired: The Art of Selling a Business With $10 Million to $100 Million in Revenue If you have any topic or guest suggestions, please email them to podcast@morganandwestfield.com.

What if building a new revenue stream in your photography business didn't take two years, but instead took 90 days or less? In this episode, I'm answering a question a client asked me this week: How long does it really take to start seeing consistent revenue from a new income stream?If you've been craving more freedom, more flexibility, and more stability in your business, but you're worried about how long it will take or how much it will demand from you—this conversation is for you.Listen in as I share why I don't believe it should take years to see results, how mindset and decision-making dramatically impact your timeline, and the two foundational moves that will speed up your success.Find It Quickly:00:00 - Diversifying your revenue streams doesn't have to be hard. 2:12 - It doesn't take long to see results.3:57 - The effort is worth the outcome.5:56 - The timeline is up to you.6:48 - Build trust with your audience.8:11 - Build your authority.10:17 - Your business is like a car.Mentioned in this Episode:Brand authority blueprint: https://learn.joymichellephotography.com/Brand-authorityBrand Authority Series:Episode 36: How to Become Seen as the Go-To Expert At What You Do: joymichelle.co/go-to-expertEpisode 37: Your Brand Messaging: joymichelle.co/your-brand-messagingEpisode 38: What Your Visual Brand is Telling Your Audience: joymichelle.co/your-visual-brandEpisode 39: How to Create Social Proof in Your Business: joymichelle.co/how-to-create-social-proofIf you're enjoying the content we're creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss® with Joy Michelle Facebook Group! Join Now >>

How can we be more than just hearers of the Word and instead be doers? What does the Bible say about being slow to speak and slow to anger? Watch as Pastor Andrew Strand answers these questions in week two of All Up in Your Business!

Amy King hosts your Friday Wake Up Call. The show opens with futurist Kevin Cirelli talking about outer space. The host of ‘Home’ on KFI Dean Sharp joins the show and talks about the best from the International Builders Show. We ‘Get in Your Business’ with Bloomberg’s Denise Pellegrini who speaks on what the markets are looking like as the week comes to a close. The show closes with ABC News correspondent Jim Ryan talking about the Winter Olympics including USA Women’s Hockey winning gold in dramatic fashion over Canada.See omnystudio.com/listener for privacy information.

Welcome to Episode 159 of Praestabilis: Excellence in Marketing Welcome to Episode #159 of “Praestabilis: Excellence in Marketing” In this episode,the topic is “Artificial Intelligence: Have You Embraced This Tool?” I love AI and began learning how to use it at the beginning of 2023. Many people are fearful of AI and imagine that it will be negative for the world. Now I write books and create courses using artificial intelligence and can’t imagine living without it. Where do you stand on this topic that has become so controversial? Would you be open to me interviewing you about this? I am sharing a live session of my “Really Simple Authority Blogging” ongoing training course with you and know you will benefit from the marketing strategies I am sharing and teaching here. Be sure to connect with me at https://ConnieRagenGreen.com or on X at https://x.com/ConnieGreen so I may serve you in the areas where my help could make a huge difference in your results. I’m going to share with you how much fun I’m having with creating simple courses using AI (Artificial Intelligence) in about 30 minutes. I know you can do the same thing. Keep it simple, and add the short course you create to a page on your existing website/blog. In this episode I’m discussing how to use keywords and search engine optimization (SEO) to grow your business. Your prospects and future clients, customers, and colleagues are waiting to connect with you, but if they can’t find you online it will never happen. Make it simple for your target audience to find you by using the keywords and phrases they are most likely to be searching for on Google, Bing, and the other search engines. The Power and Gift of Change”- We are all changing throughout each day, and I think we must embrace this change in order to grow and move forward. Changing can take many forms, and if you look back through your life you will come to understand that you are not the same person you were even a year ago. Here is a quote about this you may resonate with… “Growth lives outside the comfort zone. If it feels uncomfortable, you’re probably doing it right.” ~ Marie Forleo I believe that our businesses are based on the concept of serving others. When you start on online (or even a brick and mortar) business, your goal is to serve others with what you know and to benefit in multiple ways, including by earning an excellent income. I’m sharing several examples in this podcast about my own and experiences with clients over the years. ~ ~ ~ ~ ~ This morning I was reading the message written by outgoing Surgeon General Dr. Vivek Murthy. In it, he stated that his “parting prescription” for the American people is to cultivate a strong sense of community to help themselves and others. He added, “Relationships, service, and purpose are the time-tested triad of fulfillment that stands in contrast to wealth, fame, and power which define the modern-day triad of success.” Here are some other questions I want you to ask yourself: What is your commitment to yourself and to others close to you? Why are you focused on the things that are taking up your time? When will you begin to focus on goals that will allow you to create and leave a legacy? Whom do you trust to get you there? Perhaps my “Monthly Mentoring Program” is right for you. Motivation and Inspiration: What It Takes to Get Your Spark Back” During 2024 I went through a period where I wasn’t as motivated as I had been accustomed to being for many years. This gave me time to explore why I was feeling this way and to hopefully learn something that would help others. My inspiration to do all of the things I love in my business, including writing, creating, marketing, and mentoring was waning and I wasn’t sure why. Within a couple of months I was back on track and this is what I learned… Life isn’t easy, but then it isn’t supposed to be. Being challenged in so many ways on a regular basis makes us stronger and perhaps more appreciative and grateful for what we already have and what we know we can achieve if we believe in ourselves and have even one other person who knows we are special and tells us that as often as possible. Marie Forleo wrote a book titled “Everything Is Figureoutable” – https://ConnieLoves.me/FigureOutAble – Her precept is that if you’re having trouble solving a problem or reaching a dream, the problem isn’t you. It’s that you haven’t yet installed the one belief that changes everything. I’m at conniegreenhouse at yahoo dot com and want to hear from you on this topic, or on anything else. “Merging Your Life with Your Business” as a strategy. We aren’t creating a business we need a vacation from. Instead, we’re creating a “lifestyle by design” where we have the time and financial freedom to live in a way that few people are able to, and with choices around everything we do. If you’ve met me in person, heard me on my podcast, or read any of my books, you know that I am a very positive person. No matter what situation or circumstances arises, I truly believe there will always be a positive outcome on the horizon, and sooner rather than later. But I wasn’t always this way. This is a journey that continues… My first year online was 2006, and very quickly I connected with people I’m still part of a Mastermind with in Austin, Texas. I was invited to speak at an event there a couple of years later. It was hosted by Joe Vitale and Mendhi Audlin was also there. She shared a concept she had come up with that she calls “What If… UP!” The premise is that there is truly a silver lining in everything negative that occurs. I liken this to Newton’s Third Law of Motion: For every action, there is an equal and opposite reaction. My precept and general rule for life is that we can achieve anything we want and feel that we deserve. Others want to help us to achieve our goals, but many times we get in their way by telling ourselves stories that aren’t true. Mendhi’s precept aligns with mine, and a year or so after I first met her she published a book on this… “What If It All Goes Right?: Creating a New World of Peace, Prosperity & Possibility” by Mendhi Audlin reveals the secret to turning possibilities into a tangible reality. It works! https://ConnieLoves.me/WhatIfUp I’m discussing the importance of being willing to “Better Your Best” during this new year, as well as recommending that this be the year you finally embrace AI – Artificial Intelligence – for your business. I have been a student of and someone who uses AI almost daily since February of 2022, and I’m learning from experts Andy O”Bryan and Denise Wakeman in their ongoing AI Success Club. Asking “How Are You Defining Success?” Creating a business as an entrepreneur allows you to live a lifestyle by design, with both time freedom and financial freedom. Think about how you want to live each day and then take action to make it happen. Over the years I’ve changed many things, while others have remained the same. Instead of making changes just for the sake of change, think about what you could change up and what makes sense to remain at least mostly the same. Years ago, I used to put together my blog posts on a single topic, like copywriting or list building or creation digital products into a simple document that I referred to as a ‘Focus Guide’ and gave them away to my list and to my prospects. Each of these documents contained resources and an ‘About the Author’ page that helped me to build my credibility, visibility, and profitability. For the first time ever, I am recommending that you write a book about yourself, your niche topic, and how you serve others. I first did this in 2009 and now I have written and published twenty-eight full-length, non-fiction books on the topics of entrepreneurship, personal, development, and authorship. Life can be messy. Are their ways you can keep moving forward when your personal life is turning upside down? Yes! Finding joy in helping and serving others, as well as compartmentalizing what is currently going on in your life are just two of the ways to deal with change and situations outside of your control. I recommend that you choose two social media platforms to use for the sole purpose of helping your prospects find and connect with you online. My favorite is X – formerly known as Twitter, and I also use LinkedIn and YouTube as my favorite social media sites to grow my business. Please connect with me on these sites and let me know how I may best serve you as you build and grow your profitable business. Is your list of what you are willing to do longer than your list of what you don’t want to do? I recommend a mile-long “to-do” list and a daily schedule of no more than four things that you will work on each day in your business. Find a mentor who believes in you and get started with creating a lifestyle by design that you want and deserve. I’m recommending James Clear’s “Atomic Habits” – https://ConnieLoves.me/AtomicHabits – as a book to help you alleviate your fears. We all have hopes, dreams, goals, and fears regarding our life experiences. I have found that if we build up our confidence and have faith that everything will turn out in a way that will be beneficial to all, we can continue to move forward without negative effects. Having an online business requires confidence. These are some questions to ask yourself: Who will you serve? What are your prospects pain points? What’s your idea? How will it be created, and then delivered? How will you sell it online? Creating a simple product or online course is the beginning of living a lifestyle by design. Reach out to me any time at conniegreenhouse at yahoo dot com if you’d like to know more about getting started as an online entrepreneur. ~ ~ ~ ~ ~ My first online course back in 2006 was a simple one with three audio trainings and a workbook. Then, I began creating more sophisticated, but not more complicated courses. I’ve used the “Really Simple” branding for many courses at least 25 times, as well as using other terms and phrases based on the keywords I am optimizing for with each new course. Having your own online course on a topic you want to become known for will give you leverage to grow your business exponentially over time. It’s interesting to me that we as humans sometimes take things for granted that later on we know we should have appreciated in the moment. What I’m referring to here is having an online business you can run from home, or from anywhere in the world. There’s a window of opportunity that isn’t always open, and right now this window is wide open to everyone. A lot of it depends upon economic factors. I almost went back to graduate school two years ago to study economics, but decided against it because of the film and television writing I’m pursuing, but that’s a story for another time. Someone I work closely with had posted this quote from Richard Branson the other day: “Business opportunities are like buses, there’s always another one coming.” This does NOT apply to online business, but instead refers to starting a physical, brick and mortar business. I know several people in both of my cities who borrowed against their homes, cashed out retirement savings, and sold family heirlooms to start businesses in the community, only to go bankrupt a couple of years later. What I’m saying here is that this is the time to get your online business off the ground and up and running profitably. It’s so inexpensive in comparison, and the biggest expense I incur is what I pay mentors to guide me in the right direction. Yes, I still have a mentor and recommend you do as well. This isn’t coaching, but instead a personal relationship you’ll build over time that could lead to strategic alliance partnerships and lifelong friendships. I’m at conniegreenhouse at yahoo dot com if you want to know more about mentoring with me. The four widely accepted learning modalities (or modes) are known by the acronym VARK: Visual, Auditory, Reading/Writing, Kinesthetic. They are sometimes inaccurately referred to as “learning styles” which implies that each learner has a “style” of learning that should be maximized in all learning situations. Focusing on consistency, productivity, and creativity makes sense for all online entrepreneurs in 2024. I’m also sharing some effective and time-proven strategies with you here that will make a difference in your business, as well as in your personal life experience. Each day I focus on writing, creating, marketing, and teaching/learning/mentoring. My writing began as short and simple blog posts and blossomed into more than twenty-five full-length books. My writing is my oeuvre, my body of work that is my legacy to family, friends, colleagues, and those who follow me. During 2023 I wrote and published more than 400 thousand words. This breaks down to one full-length book, Self-Directed: Inspire, Motivate, and Empower Yourself to the Greatness That Lies Within; the current book on marketing that is more than halfway written; 8 short reports on topics of interest to the people I work with online; one hundred thirty-eight blog posts on three different blogs I maintain; and 382 email messages to my online community. These are  practical strategies for effective time management, emphasizing the importance of creating a balance between work and personal life. Achieving work-life harmony requires effective time management strategies that allow you to balance professional and personal responsibilities. Here are some strategies to help you manage your time more efficiently: 1. Set Clear Priorities: Identify your most important tasks and priorities for both work and personal life. Focus on what truly matters and allocate time accordingly. 2. Use a Time Management System: Choose a time management system that works for you, whether it’s a digital tool like Todoist or Trello, or a physical planner. Organize tasks, set deadlines, and track your progress. Schedules vs To-Do Lists 3. Prioritize Tasks with the Eisenhower Matrix: Categorize tasks into four quadrants: urgent and important, important but not urgent, urgent but not important, and neither urgent nor important. Prioritize tasks based on these categories. 4. Batch Similar Tasks: Group similar tasks together and tackle them during specific time blocks. This reduces the mental load of switching between different types of activities. 5. Time Blocking: Allocate specific blocks of time to different activities. This includes work tasks, personal commitments, and breaks. Stick to the schedule as much as possible. 6. Learn to Say No: Be selective about taking on new commitments. Saying no when necessary helps you avoid over-committing and allows you to focus on your existing priorities. 7. Delegate When Possible: Delegate tasks that others can handle. This applies to both professional and personal responsibilities. It’s okay to ask for help. 8. Practice the Two-Minute Rule: If a task takes less than two minutes, do it immediately. This prevents small tasks from piling up and becoming overwhelming. 9. Limit Multitasking: Focus on one task at a time. Multitasking can reduce efficiency and increase stress. Complete one task before moving on to the next. ~ ~ ~ ~ ~ You’re starting a conversation with your emails, and building a relationship with your prospects, customers, and clients over time. I’ve been online as an entrepreneur, marketer, and writer since 2006, and while much has changed, I believe that more has remained the same. Here, I’m discussing how we marketed in those early days, and why email marketing still remains top of mind. Most recently, I’ve co-hosted an Advanced Email Marketing Conference with Ellen Finkelstein. In April of 2023, I hosted my latest live marketing event in Los Angeles, and more recently I’ve hosted my Santa Barbara Retreat for those I mentor and teach. But like everyone else, I began by attending live events, and eventually virtual events in order to find my voice, connect with other like-minded people, and learn more about building and growing my online business. Guerilla marketing is a way to drive publicity and, as a result, brand awareness by promoting using unconventional methods designed to evoke surprise, wonder, or shock. Guerrilla marketing is the creating use of novel or unconventional methods in order to boost sales or attract interest in a brand or business. These methods are often low- or no-cost and involve the widespread use of more personal interactions or through viral social media messaging. This marketing method has increased in popularity with the rise of ubiquitous mobile and connected technologies that can amplify messaging and focus on target groups of consumers. Some consumers may be more attracted by guerrilla marketing campaigns as they may be more interesting and daring, while others may be turned off because of the perceived “disruptive” aspects of this style of marketing. Please subscribe and leave me a review. And connect with me at https://ConnieRagenGreen.com. Find out more about me HERE. Becoming an online entrepreneur was the best decision I ever made. I’ve been online since 2006 and now help others all over the world to do the same or something similar. We all have times where we are feeling a little down, lost, or confused. Life isn’t easy, and no one makes it out alive! These are my recommendations for how to get back on track and feeling more happy and optimistic about your future… Write! Whether you’re already a writer or are just beginning to think about sharing your thoughts, ideas, and experiences with others, writing makes sense. I write every single day and publish much of my writing as blog posts, short reports, and full-length books. Writing opens your mind to what you want in the future, by allowing you to explore the past through your memories. You can also retell and reframe your stories in a way that will serve you going forward. Start a new project! I usually create products and courses as new projects, but this can also manifest as something you build or create with your hands. I have family members on two continents that love to put together complex jigsaw puzzles. They look forward to these as a new project on a regular basis. Volunteer! Before I started my online business, I promised myself I would volunteer my time and donate money to charitable causes… as soon as I had the time and the money to do so. Once I had my own business, I realized that I had some time and a little money to do this all along. Spend time with new people! As a part of the volunteering I now do regularly, I’ve spent time with very young children, veterans, women starting over after being in a domestic violence situation, and more. This work continues to make a difference in my life. As you can see, there are many ways to get back to your “Why?” and I hope this has been helpful to you. What’s the best niche topic to cover in your blog? I know you don’t what to hear me say “It depends.” so I won’t. Lean in, and I’ll share the very best niche for you, and it’s one that is also the most profitable, will feel more like you’re just having fun, will never go out of style, and will be the one that has absolutely zero competition. Which niche topic and target audience could it possibly be? I won’t keep you in suspense any longer. I learned when I began online 17 years ago that the best niche for anyone is the one that makes your heart sing and is probably a topic you take for granted. I had been teaching school for twenty years and my students were mostly Spanish and Tagalog native speakers. I told them if they wrote just a few sentences every single day – weekends, holidays, and school breaks included – their writing would improve. Those who followed my advice excelled, while those who didn’t floundered. During all those years, I seldom wrote anything unless it was required for my work as a teacher or for my part-time work in real estate. Fast forward to 2006, and I realized not only that I needed to write in order to succeed online, but also that what I’d done with my students would apply here as well. My niche for the next eighteen months was around helping others to write, publish, market, and sell eBooks. I wrote one on real estate farming – choosing and area close to home to connect with people who may need your services – as an example and sold it on my website. Back then, you had to sell eBooks on your own websites, as Amazon had not yet entered the world of self-publishing. My niche and website became “eBook writing and marketing secrets” and this topic took me to six figures. I was learning right along with the people who were learning and buying from me. I then moved that site over to https://ConnieRagenGreen.com to make a name for myself and to branch out to other topics. The bottom line is that you must begin by sharing what you already know something about and love. Blogging is the direct path to the visibility, credibility, and profitability you wish to have in your business. In my business, every idea begins as a blog post. This is where I think and research and brainstorm what’s on my mind in the very beginning. The blog post is ground zero for what could, and many times does become a product, course or program. Blog posts, while based on your idea, can be created with original content, private label (PLR) rights content, guest content, or curated content. While I immediately share my published posts on social media as “micro content” you’ll want to wait at least 24 hours before syndicating your content on Medium. I also teach this syndication strategy in my popular and ongoing Syndication Optimization training program. Next up in your content creation and content marketing strategy is a short report, which you may sell online or give away as a lead magnet. I teach all of this in my Really Simple Short Reports training. This is what we refer to as “cornerstone” content that is extremely valuable. The final step is creating “authority content” by publishing your writing as a Kindle or paperback book to increase your visibility and build your reputation as an expert on your topic. I typically discuss time management and productivity in regards to entrepreneurs, marketers, and authors, and I’ve even co-authored a bestselling book on this topic, entitled “Time Management Strategies for Entrepreneurs: How to Manage Your Time to Increase Your Bottom Line” where we outline in great details the steps you may take to reach a level of optimal productivity and time management as an entrepreneur. But what about everyone else? Doesn’t every person deserve to live the lifestyle they want and deserve, where they enjoy financial freedom and the time to enjoy every moment to the fullest? Of course they do, and that’s what I’m sharing during this podcast. When I began online as a new entrepreneur in 2006, I realized immediately I would need help with technology and graphics, as these were the areas where I had no experience or talent. I bartered for these services for the first year or so, and then began to put together a team of people to support me so my business could grow. When I look back over my lifetime, I see that I have always had a team supporting me, whether it was while I worked as a classroom teacher, or in real estate as a broker and residential appraiser. Even while I was growing up, I was surrounded by people who supported me, from family, friends and neighbors to teachers, clergy, and people in the community. Put together your team and watch your business grow exponentially! When it comes to your visibility as an entrepreneur, where may we find you to see what you’re doing? This expert status comes from your writing, videos and audios, and your social media presence on the most active platforms for your target audience. My three popular and active blogs are at ConnieRagenGreen.com, HugeProfitsTinyList.com, and at MondayMorningMellow.com. Credibility is about what you already know and what you are learning. We all started our online businesses as adults, so we brought our knowledge and experiences with us. It made sense for me to help people write, market, and publish eBooks in the beginning, because I had worked as a classroom teacher for twenty years prior to coming online, and was learning about marketing and self-publishing. Profitability means that you must ask “What’s for sale?” every day in your business. Create your own simple products and courses, recommend others with affiliate marketing, and look into buying the resale rights to sell other people’s products as your own like I continue to do in my own business. The final part of this information on your expert status as an entrepreneur includes productivity, consistency, and attention to detail. Get everything in place as quickly as possible, and your online business is sure to grow exponentially! During my first couple of years online, beginning in 2007 I connected with mentors Alex Mandossian and Raymond Aaron. When I inquired as to what they were doing together as strategic alliance partners, they gave me a brief explanation and told me that I was not yet ready to move up to this level. Over the next two years they helped me to grow and elevate my business and my mindset as an online entrepreneur so that I could connect with others in this way. Seek out the people and groups you wish to be involved with and show them that you have moved past tactics and on to strategies. It will make all the difference and as you uplevel everything you’re doing online in your business, your free time and disposable income will increase exponentially! When I work with people in my Incubator Mastermind Mentoring program, the goal is to move them into position to become a strategic alliance partner with me and others to share their message in a bigger way. WHY did you choose the career you started your working life with? WHY did you get married, have children, and move into your first home? WHY did you make the conscious decision to leave your career at some point and start your business? WHY do you want to be an author or entrepreneur, or coach? WHY do you get up every single day and do the work required to become more successful on an ongoing basis? Everyone must have a WHY and there are no right or wrong answers here. But if you find yourself unmotivated to work or if you find yourself procrastinating on projects, then it's time to re-examine the main reason for your business. Name Your Reason – or Your WHY – for Starting a Business Focusing on your WHY can help motivate you, so write down your reason for starting a business on a regular basis. Did you want to fill your free time? Did you want to earn some play money or contribute to the family finances? Did you want to pay the medical bills of an aging parent or a sick child? Did you want to pay for your child's higher education or private school tuition? In my case, my answer to “what's your why?” was always around having enough income to live life on my terms. Over time, I came to the realization that every choice I was making, and each time I could not do something that had meaning for me, was all related to me needing to earn a paycheck or a commission from the classroom teaching and real estate work I was involved with each day. I missed just about every family event, vacation, and other activities because I was working 60 or more hours a week in order to cover my bills and other expenses. I wasn't angry or resentful because I believed that I didn't deserve to have a better life during those decades. This all changed in 2005 when I began reading books and attending events based on self improvement and personal development principles. Writing these reasons down – no matter what they are because every person's WHY will be different – should help motivate you to work hard. You should feel driven to make your business a success. You should be willing to tackle things outside your comfort zone because you know the end result will help your business. If you're not feeling motivated, then you need to dig deeper. I worked closely with a woman who was struggling to make her online business become profitable, and she continued to tell me that she had no problems or struggles in her life, currently or during her younger years. Then, one day she told me about her granddaughter who had passed away at age twelve and the floodgates opened. We got to the bottom of things, she discovered her why, and her business grew by leaps and bounds, almost overnight! Be Open and Willing to Examine Your Inner Feelings Life is fluid and ever-changing so it stands to reason that your WHY would change over time as well. Even if you started your business because you didn't know what to do once your kids were in full day school, you can change that WHY to something more meaningful now. A mentor once shared with me that she started a service business because she was a single mom and needed to earn money to survive. She was responsible for lodging, food, and clothing for herself and her child. She didn't have anyone to rely on except herself. THIS is enough to make you cry and to hustle for work, knowing that if she wasn't working, she wasn't eating. What are you passionate about that will get you hustling? Are you passionate about a cause or charity that can benefit from your financial assistance? Do you need to pull yourself up out of financial despair? Don't be afraid to own that reason and fight for your business. This is how you will continue to get closer to understanding and recognizing the answer to “what's your why?” Don't be Afraid to Switch Business Gears to Discover Your “Why” One of my mentees admitted to me early on that even though she has been in a service business for over ten years, that she hadn't been motivated to create any classes or products as a source of passive income. She blamed her indecision on a lack of new ideas and a feeling and belief that everything she knew had already been said and done, but I questioned if it was because she didn't feel attached to her particular niche of online marketing. After some more discussion, she agreed and has since modified her services that align better with what she enjoys. I still suggested that she explore a deeper WHY but this is a step in the right direction. Plenty of businesses add or subtract products or services or modify their mission statement. If something about your business doesn't feel right, don't be afraid to make changes. I'm bestselling author and online entrepreneur Connie Ragen Green, and now I can confidently answer the question “What's your why?” with enthusiasm and conviction. My “why” is around the concept of helping others to achieve their goals and dreams with writing and having a profitable online business so they may follow their dreams and passions without having to do work that doesn't make their heart sing or worry about meeting all of their financial obligations with grace and ease. You can double your productivity and be success with a business, or with anything you choose to accomplish in your life, if you are willing to implement what you learn and take decisive action on a consistent basis. Many people come to me to learn how to successful and profitable as an online entrepreneur. But some of them end up saying “I already know that” and moving on to something else. I know that I am able to do more than I ever thought would be possible in my life because I am willing to learn, implement, course correct, ask questions, take massive action and keep moving forward with consistency. Others may be smarter or more knowledgeable, but if they hesitate to take action they will not achieve the results they are hoping for in their business or with anything else. As long as you are specific and intentional with what you want to achieve, you can do it all as an entrepreneur, just not all at once. And we must throw perfection out the window. I have a new saying… The more perfecter your goal, the less purfeckt your results. “Everything we do in our lives is preparing us for something that will arise in the future, even though we don’t yet know what that will be.” ~ Connie Ragen Green Our stories are the fabric of our life. A story sets you apart from everyone else, makes you unique and memorable, and is all you have when it's all said and done. When I was a young child a neighbor girl, seven or eight years old at the time, interrupted my mother in the middle of a story she was telling to ask, “Why do you have so many stories?” My mother hardly skipped a beat, informing the girl that “You'll have stories too, when you get older.” On that evening a part of me became a storyteller in training. Sure enough, it wasn't long before I was telling stories about everything from what I did in school that day to what happened in the neighborhood. I wore my storyteller's hat with pride and now I see that this one aspect of my life was preparing me for what I now do in my business and derive great joy from every single day. The word “praestabilis” is from the Latin and means outstanding, excellent, and extraordinary and this is the goal for you as you make your way in the online world. It took me until age 50 to step into the light and live an empowered life. I achieved this by leaving a job – classroom teaching – and a career as a real estate broker and appraiser to come online as an entrepreneur. I have no regrets about waiting so long, as everything unfolds once we are open to receiving it. There are three top strategies to help you move closer to an empowered life and they include… Writing – Every day, I want you to write! This includes blog posts, outlines, emails to your prospects, clients, and potential joint venture partners. Also, write short reports and white papers to show others who you are and what you know. Finally, write a book to solidify your expertise in your niche, and follow that up with additional books over time. Writing is crucial to our process of standing out from the crowd by sharing what we know and believe. Reach out to me if you’re interested in coming aboard for my “10 Week Author” program. Recent posts on my three blogs are at: “Broken Compass Stories We Tell Ourselves” – https://mondaymorningmellow.com/broken-compass-story/ “The eBook That Changed My Life” – https://hugeprofitstinylist.com/ebook-that-changed-my-life/ “Marketing Secrets from Creative Sources” – https://connieragengreen.com/marketing-secrets-from-creative-sources/ Speaking – I was the reluctant speaker, but once I got past my fears and insecurities you can’t get the microphone away from me. Speak about yourself and your topic to anyone who will listen. I began by speaking at my Rotary Club and I continue to recommend service organizations as a way to break in to speaking. Now I speak all over the world, in person and virtually on a variety of topics. Masterminding – Connecting with others for the sole purpose of reaching your full potential is crucial to life success. Find a Mastermind group to join, or start your own by inviting thought leaders to connect with you in this way. I have a group called the Incubator Mastermind that may be of interest to you. Hopefully, you can see that what I’m sharing with on each podcast will make a difference for you as you build and grow your business as an entrepreneur, author, and marketer. Make sure to think of marketing as a priority and get into the habit of sharing your best ideas and resources with the people who are on their way to becoming your raving fans! I’m always just an email away at conniegreenhouse at yahoo dot com if you’d like to connect with me. I promise to help you keep it simple while you grow your online business. Get started with your own eBook empire by learning how to write an eBook from the person who continues to guide me along this lucrative journey. Take a look at How to Write and Publish Your Own eBook…in as Little as 7 Days from expert and author Jim Edwards. Thank you for this opportunity to serve you as I share my beliefs, perceptions, and experiences as an author, online entrepreneur, and marketing strategist with you. Marketing has become the joy of my life as I continue to learn, grow, and share concepts with others. I'm bestselling author, marketing strategist, and online entrepreneur Connie Ragen Green and I would love to connect further with you to help you to achieve your goals. If you are interested in learning how to optimize the syndication of your content, please take a look at my popular Syndication Optimization training course and consider coming aboard to increase your visibility, credibility, and profitability.The post Praestabilis – Excellence in Marketing – 159 first appeared on Connie Ragen Green Podcast.The post Praestabilis – Excellence in Marketing – 159 appeared first on Connie Ragen Green Podcast.

In this candid solo episode, Jeffrey Mangus—CEO and Elite Memoir Ghostwriter at Mangus Media Group—pulls back the curtain on a major strategic shift that's redefining how healthcare leaders build lasting authority.For years, the ghostwriting world has been fragmented: one-off book projects, scattered freelancers, and no long-term strategy. But healthcare executives—running clinics, MSOs, practice groups, and franchises—demand systems, predictability, quarterly budgeting, and real ROI.Jeffrey explains why a traditional book isn't enough anymore. The real asset is authority infrastructure: referral credibility, recruitment power, thought leadership, speaking stages, media positioning, and a defensible brand moat.That's why Mangus Media Group is pivoting to a Healthcare Authority Publishing Subscription Platform—a true Blue Ocean category.No more transactional ghostwriting. Instead: a retained, quarterly-billed platform anchored by a flagship book, with live strategic coaching, publisher-led editing/production/distribution, and monthly content derived directly from your book's IP. Defined seats, guardrails, and predictable deliverables create operational excellence and scarcity for elite results.This isn't just a change—it's category creation. Healthcare leaders get a system that fits their world: risk-aware, reputation-focused, long-term thinking.If you're a healthcare founder, executive, or leader tired of fragmented authority-building and ready for infrastructure that sustains impact beyond one book...This episode is for you.Tune in for the full story behind the pivot, what makes it Blue Ocean, and why it's built specifically for healthcare.Ready to explore if this platform fits your vision? Book a no-pressure strategy call via the link in our show notes.https://calendly.com/ghostwritingusa/mangus-media-group-book-discovery-with-jeffrey-cloneMangus Media Group: Your Story, Your Business. Your Legacy-One Publishing Platform.Mangusmediagroup.com#HealthcareLeadership #AuthorityBuilding #PublishingPivot #Ghostwriting #ThoughtLeadership

Dan and Ian hop on the mic to talk about spending money to make more money in your business, getting financial assistance with AI, how to decide where you should live and work in 2026, and agentic AI use cases. Meet lifestyle founders in Mexico this May Hang out exclusively with 7+ figure founders in DC BLACK Bento will beat your current email bill — up to 70% off or $300 in credits Live Well on Less Than You Think by Fred Brock “The End of the Office” by Andrew Yang “How to replace your bookkeeper with AI” by Dan Norris CHAPTERS (00:00:00) What Founders Are Talking About in Mexico This May (00:03:45) How to Spend Money to Make Money in Your Business (00:08:12) Using AI to Help You With Financials (00:19:16) How to Decide Where to Live and Work Remotely in 2026 (00:30:42) What's New With Agentic AI CONNECT: Dan@tropicalmba.com Ian@tropicalmba.com Past guests on TMBA include Cal Newport, David Heinemeier Hannson, Seth Godin, Ricardo Semler, Noah Kagan, Rob Walling, Jay Clouse, Einar Vollset, Sam Dogan, Gino Wickam, James Clear, Jodie Cook, Mark Webster, Steph Smith, Taylor Pearson, Justin Tan, Matt Gartland, Ayman Al-Abdullah, Lucy Bella. PLAYLIST: How to Build a 6-Figure Digital Business with Claude Code 4 Ways to Start a Business From Scratch in 2026 Financial Traps & Profit Truths

Stop worrying that selling your company means handing your loyal staff a pink slip. Learn how growth-minded buyers actually protect your workforce to secure their investment and scale the business. This episode reveals the best time and ways to announce a sale to your employees. View the complete show notes for this episode. Want To Learn More?  M&A Guide | The 4 Types of Buyers of Businesses How To Maintain Confidentiality When Selling Your Business Informing & Retaining Employees When Selling a Business Additional Resources: Selling your business? Schedule a free consultation today. Sign up for an Assessment and Valuation of Your Business. Courses: The Art & Science of Selling a Business Download The Art of The Exit: The Complete Guide to Selling Your Business Download Acquired: The Art of Selling a Business With $10 Million to $100 Million in Revenue If you have any topic or guest suggestions, please email them to podcast@morganandwestfield.com.

Amy King hosts your Thursday Wake Up Call. ABC News national correspondent Jim Ryan opens the show with a Winter Olympics update. Amy talks about the iconic Orient Express brand returning with 17 vintage cars in 2026. We ‘Get in Your Business’ with Bloomberg’s Denise Pellegrini discussing how the markets are looking today. The show closes with Amy talking with retired FBI agent and ABC News contributor Richard Frankel about the latest from the Nancy Guthrie investigation.See omnystudio.com/listener for privacy information.

Hard truth: You need to level up your Ai Skills and this weeks epiosde is going to show you 7 ways you can do that. No tech. No crazy 30 steps. Things you can do in your small business today. Most pet business owners are either ignoring AI or just using it for basic tasks, but I'm here to up-level your thinking and show you how to shift your mindset to achieve your goals faster. In this episode, I'm breaking down seven practical, straightforward ways you can use AI right now to save time, increase trust with your clients, and stop the "content slop" madness for good. In This Episode You'll Discover Boost your local ranking by replying with pet names and service-specific keywords. Use AI to find exactly where your site fails to answer client questions. Build instant trust by answering questions before they are ever asked. Stop hiring "warm bodies" with personality-driven ads that attract top talent. Turn one client email or blog into ten high-quality social posts. Use your "Sent" folder to build a document that ends repetitive emotional labor. Let AI analyze your competitors to find their weaknesses and your competitive edge. Timestamps 08:18 – Use AI to find the "missing answers" on your site that are costing you sales. 11:36 – Create a "What to Expect" guide that closes deals before you even speak. 14:45 – Stop running ads; start writing talent magnets that filter out the fluff. 18:13 – How to turn one high-value insight into 10 strategic, high-quality posts. 23:30 – Turn repetitive emails into a permanent FAQ to reclaim your emotional labor. 26:15 – Use AI to spot your competitors' weaknesses and exploit your strengths. Notable Quotes "Every negative review, you're actually not responding to them, you're responding to everyone who's ever gonna see it for years to come." "I can tell you how successful or unsuccessful you're gonna be based off of where you're spending your time." "It's not AI [that will ruin the world], it's the people that understand how to use AI the right way." Resources and Links Get organized and stop the resume chaos. Click here to try my favorite applicant tracking system: Breezy HR (ATS): bellavasta.com/breezy If you want to know what your competitors are really saying, you need my phone sales script exercise Want the exact prompts for every strategy I shared today? Join our community and let's make your business fly: Jump Consulting Mastermind: (Use code BELLA25 for $25 off!) Have a specific question or need a partner hookup? Shoot me a message directly: bella@bellavasta.com Transcript Welcome back to another episode of Bella in Your Business. Today we're going to talk about seven things that AI can do for your pet business this week that you probably didn't think of. Now guys, I think this is really, really important because I've been seeing people use it, but like use it at a very kindergarten level, not in elementary, middle school, high school, or dare I say collegiate level. Okay. And I'm here to up level your thinking of what is actually possible. And hopefully by the end of this episode, you're going to have a lot of different ideas and I'm going to change your mindset slightly. That's always my goal in everything that I do is to shift your mindset, to think bigger, think more strategic and achieve your goals faster. So most pet businesses are like, they're either ignoring AI, complaining about AI and I'm not even gonna go into that and I give that any life, okay? But I wanna talk to you who you feel like you're using it every day. Maybe you have it on your phone, you have it downloaded, you talk to it all the time, you feel like you're getting a lot from it. Harvard actually just came out with a study that people are actually more busy because of AI, because they're not, especially a chat GPT, which is one of the reasons why I kind of broke up with them. It's always like, well,

You hit your revenue goal, but your bank account doesn't match your effort; how is that possible? In this episode, you'll learn why the most obvious metric in the online space is often the least helpful for measuring true business health or client satisfaction. Whether you're at multiple six figures or just starting out, this episode will help you shift your focus from top-line noise to a 30–50% profit margin that creates sustainable business growth.

As creatives it's so easy to think that if we're good at what we do that we'll be discovered. But nothing is further from the truth. In this episode I'm going to break down why creatives wait and give you three ways you can stop waiting and start showing up. Plus hear my answer to one of the most common questions I get asked.Other things mentioned in this podcast:Visit my new website to learn the full set of services I offer to artists, businesses and more. Become a VIP by signing up for my weekly newsletter: WorkIT! Tips for Workin' Your Business and Your Life

Many dog trainers obsess over methods, protocols and doing things “the right way” -  which 99% of the time means their way! They tend to forget clients learn in a variety of ways - if you don't adapt, they stall and disappear from your classes. In this episode, Jo & Vicky share a simple personality framework (D.I.S.C) that explains why some dog owners want quick, direct instructions while others need time, detail, and reassurance, then explain how to tweak your style to fit their different personalities.  They also cover how to use that framework to improve your own performance, business partnerships, make more sales, hire the right people, and inspire them to work at their best. We've got a brand-new business health check for you - it´ll show you exactly where your business is working really fucking well, and where you are haemorrhaging time, money, and energy - all in the time it takes to make a cuppa. Just click the link to take our business health check quiz -https://quiz.caninebusinessacademy.com/health-check  KEY TAKEAWAYS To get better client results, you must match how you teach and support to how different personalities actually learn, decide and act. If you build offers, sales pages and processes that only work for your own personality type, you´ll miss out. You need simple options that work for all four personality types. Most “difficult” clients, team members or business partners aren't difficult. Often, it is just that their default style e.g. task vs people, fast vs slow is clashing with your go to approach.  Identifying and understanding your own personality type enables you to deliberately “dial up” or “dial down” your traits to achieve better results. The strongest teams and partnerships are a combination of people with different personality profiles. It covers all of the bases but only works if each member of the team is flexible enough to adapt, when necessary. Understanding personality types also helps with the sales process. It enables you to tweak your message and the point at which you pitch your offer to work for the person you are talking to. BEST MOMENTS “I had to learn … I have to adapt if we're going to make this beneficial for everyone, having this awareness in how you coach as well.” “I need to meet them where they are at.” “Learning all of this stuff, it's given me the ability to step back and go, it's not you. It's a trait that you have that's clashing with mine.” “Ask the question - what do you need from me to make that a success?” EPISODE RESOURCES The Impact Your Personality Profile Has on Your Business with Andy Nisevic   https://podcasts.apple.com/gb/podcast/the-impact-your-personality-profile-has-on-your/id1727170978?i=1000668232509 SOCIALS AND IMPORTANT LINKS https://www.tiktok.com/@letstalkdogbusiness https://www.youtube.com/@LetsTalkDogBusiness Website www.caninebusinessacademy.com Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity Let´s Talk Dog Business Strategy Book - https://www.amazon.co.uk/Lets-Talk-Dog-Business-Strategy/dp/1068791705 Email: hello@caninebusinessacademy.com ABOUT THE HOSTS We're Jo Moorcroft and Vicky Davies. Force-free dog trainers, business strategists, and co-founders of Canine Business Academy. Collectively, we've been dog training for nearly three decades, built a six-figure dog training business, and grown CBA into a multi–six-figure global brand, all while raising kids, a university degree and life life'ing. Featured on BBC, FOX and NBC, and authors of Let's Talk Dog Business Strategy. Giving a shit is the strategy. Getting shit done is the method. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

In this episode, I talk about why I believe starting a YouTube channel has so much potential right now, despite concerns about AI and market saturation. You don't need fancy equipment or a studio; you can make genuinely good content with nothing more than your smartphone. A channel can improve both your personal and professional life, whether you work in an office or a hands-on trade. If you want more independence, visibility, or even an extra income stream, YouTube is one of the best ways to achieve all of the above.I also discuss the creative side of running a YouTube channel. Sharing useful stories, experiences, and ideas can be incredibly rewarding. At the same time, I'm honest that YouTube isn't for everyone. I touch on AI as well: it's a powerful tool, but authentic human storytelling still matters most and always will.In the end, I encourage you to start NOW instead of waiting for the "perfect" moment.I also invite you to join a behind-the-scenes look at my video production process so you can see exactly how I do it and feel confident getting started yourself!Want to see exactly what's working on YouTube in 2026? Join Gillian LIVE for a free 3-day YouTube strategy series, Feb 23–25 — straight from behind the scenes. Register so you don't miss out on any of the sessions!Register for my LIVE recording session here: https://creatorfasttrack.com/gillian-perkins-live Chapters:0:00 The Case for YouTube Channels2:22 Advance Your Career with YouTube3:45 YouTube for Blue-Collar Workers5:12 Benefits of Starting a YouTube Channel9:00 YouTube for Stay-at-Home Parents11:02 Who Should Avoid YouTube?11:50 The Importance of Authenticity14:06 How to Peak Behind the ScenesFREE Resources to Grow Your Online Business:The $100K Method Podcast Series: https://www.gillianperkins.com/the-100k-methodGrab our free course, Small Business 101: https://www.gillianperkins.com/small-business-101-free-opt-inWrite a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.Have you already started your business, but it isn't generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

We deal with people being in our business every day, Facebook comments and opinions about our lives. Maybe God has something to say about these things. Watch as Pastor Andrew Strand takes us through the book of James in our new sermon series, All Up in Your Business!

Send a textWhat if your entire sales process—from networking to contract signing—was built on collaboration instead of persuasion? In this episode, Bill and Bryan break down what real collaboration looks like at every stage: pre-sale networking, early conversations, mid-stage resistance, and closing deals. You'll discover why most salespeople avoid collaboration (they're afraid of conflict), how to audit your sales process for collaborative moments, and the simple phrase that sets the tone from day one. Bill shares a client story about refusing to send a proposal until they collaborated on unanswered questions—and how it built immediate trust. Whether you're stuck in transactional mode or ready to differentiate yourself completely, this episode gives you a new through line that actually works.Join the conversation: AdvancedSellingPodcast.com/linkedinIs it time to make a BOLD move in your business? If so, download our brand new book, "12 Bold Moves - Insider Secrets to Reinventing Yourself and Your Business." http://12boldmoves.comThe Insider program is open for enrollment. To check out our small learning group, go to http://advancedsellingpodcast.com/insider

https://theexposuretriangle.com/  - Mentorship and Mastermind Group is now open for enrollment - grab a seat before they are gone What does it actually take to build an ultra-luxury brand in the wedding industry? Maxine Owens didn't grow her business by chasing more weddings. She did it by refining her work, elevating her brand, and building intentional relationships with the right people. Today, she designs some of the highest-end weddings in the industry while taking on only a limited number of events each year. In this conversation, Maxine shares how she transitioned from zoology to luxury floral design, why rebranding transformed her business, and how genuine networking created real momentum. We also talk about client experience, creative alignment, and why saying no is often the move that moves you forward. This episode quietly reflects all three pillars of the Exposure Triangle: Work, Brand, and Network.   Follow Maxine on Instagram: https://www.instagram.com/maxowensdesign/  Check out Maxine's Website: https://maxowensdesign.com/   

Amy King hosts your Friday Wake Up Call. The show opens with ABC News national reporter Jim Ryan opens the show with an Olympic update. The host of ‘Home’ on KFI Dean Sharp joins the show and talks about romancing your home. We ‘Get in Your Business’ with Bloomberg’s Denise Pellegrini who speaks on what the markets are looking like as the week comes to a close. The show closes with ABC News entertainment reporter Will Ganss talking about Neighbors, Kennedys, and Marty Supreme.See omnystudio.com/listener for privacy information.

Amy King hosts your Thursday Wake Up Call. It is with heavy hearts we learned Sandy Steers, who helped bring Big Bear eagles Jackie and Shadow to the world, has passed away. ABC News crime and terrorism analyst Brad Garrett opens the show talking about drawing parallels between the Guthrie investigation and another infamous case from 2001. We ‘Get in Your Business’ with Bloomberg’s Denise Pellegrini discussing how the markets are looking today. The show closes with Amy talking with ABC News national correspondent Jim Ryan about to 2026 Winter Olympics and where the U.S currently ranks.See omnystudio.com/listener for privacy information.

Summary of How to scale a world class culture in your franchise: Want to know how to franchise a business and maintain world-class culture across thousands of locations? Discover the exact franchise growth strategies that took Anytime Fitness from a single 24-hour gym concept to the #1 fitness franchise in the world—with over 4,000 employees sporting brand tattoos (and they're not even corporate employees). In this episode of the Customer Service Revolution podcast, John DiJulius interviews Dave Mortensen, co-founder of Purpose Brands—the largest portfolio of fitness, nutrition, and wellness franchise brands generating $3.7 billion in combined revenue across 7,000 locations in 50 countries. If you're a franchisor struggling with culture consistency, a business owner wondering if franchising is right for you, or a multi-unit franchise operator looking to scale, this conversation reveals the counterintuitive secrets behind building a franchise system so powerful that franchisees' employees willingly get brand tattoos. What You'll Learn: The "Fanchise" model: How to turn franchisees into fans who are emotionally invested in your brand's mission (not just the ROI)—the framework from Dave's new bestselling book Fanchise Your Franchise The 5-location rule: Why you should NEVER start franchising until you've proven the concept across multiple company-owned locations (Dave and Chuck owned/flipped 5 gyms before franchising) The franchise validation process: How rigorous franchisee selection prevents 99% of future culture problems—"We want franchisees who want to change lives, not just make money" Scalable culture systems: The exact playbooks, standards, and training that allow 7,000 locations to deliver consistent experiences without Dave being present The PLEASE standards: How borrowing customer experience frameworks from consultants like John DiJulius transformed their service culture into an actionable system The tattoo test: When 4,000+ people tattoo your brand on their bodies by choice, you've transcended transactional franchising—here's how to create that level of loyalty Dave Mortensen's Franchise Journey: Phase 1: The Consultant Era (Early Career) Started in fitness at 21, dropped out of college, worked his way up Met business partner Chuck Runyon on similar trajectory Started consulting firm helping gym owners with operations, sales, and member experience Traveled across US, Canada, Australia, Mexico working with big box and boutique gyms Key insight: "People were passionate about fitness but didn't know how to run the business—Chuck and I could drive results AND write it down" Phase 2: The Operator Era (1995-2002) Bought first gym in 1995—the same gym where Dave worked front desk for $4/hour Grew it from 400 to 4,000 members, then sold it Started buying, remodeling, and flipping gyms successfully Owned 5 locations simultaneously at peak Key insight: "We said we need to start SHOWING people we know how to do it, not just telling them" Phase 3: The Franchise Era (2002-Present) Opened first Anytime Fitness in 2002 with revolutionary 24/7 model Kept consulting firm and big box gym for 3 years, then sold everything to focus on Anytime Sold franchise #1 to a member who believed in the concept Today: Co-founder of Purpose Brands with 9 franchise brands across 50 countries Key insight: "We didn't just franchise a business model—we franchised a mission to change lives" The Purpose Brands Portfolio: 9 Franchise Brands Under One Umbrella: Anytime Fitness (World's #1 fitness franchise) Orangetheory Fitness The Bar Method Waxing the City Base Camp Fitness SUMHIIT Fitness Stronger U Nutrition Healthy Contributions Provision Security Total System Stats: $3.7 billion combined revenue 7,000+ locations 50 countries 6 million members served 4,000+ brand tattoos (just Anytime Fitness) The Franchise Culture Paradox Explained: The Problem Most Franchisors Face: "I opened my salon 33 years ago and we were great at customer service because 50% of our staff was me and my wife. Then we grew to multiple locations and the experience tanked because we weren't everywhere." - John DiJulius How Purpose Brands Solved It: Dave reveals the systems that allow franchisees' employees (not even corporate employees) to line up around the building to get brand tattoos at annual conferences—in the US, New Zealand, Australia, and beyond. Critical Franchising Insights: "You don't franchise a business—you franchise a mission" The difference between transactional franchising (buy a territory, make money) and transformational franchising (join a movement, change lives) "Find the 36-inch travel between talent and passion" Dave's framework for helping franchisees discover if they're in the right business—it's never 100% talent or 100% passion, but finding the balance point "We want franchisees who want to change lives, not just make money" The franchisee selection criteria that predicts long-term success better than net worth "Relationships create who we are—you are one of 50-100 that shaped our business" Why Dave credits consultants, mentors, and partners for Purpose Brands' success (including John DiJulius for helping create the PLEASE service standards) "Create availability for people to find you—it makes it easier to make an impact" Leadership philosophy on accessibility that translates to franchise support systems When to Franchise Your Business (Dave's Criteria): ✓ Proven unit economics across multiple locations (not just one lucky store) ✓ Replicable systems that someone else can execute without you ✓ Mission-driven model that attracts passionate operators, not just investors ✓ Scalable training that maintains culture as you grow ✓ Clear standards documented in playbooks (the "write it down" principle) Franchise Growth Strategies That Work: 1. The Consulting-to-Ownership Bridge Dave and Chuck consulted for years before owning, which taught them what works across different markets and models 2. The Flip-and-Learn Model Buying, improving, and selling gyms taught them rapid value creation and what levers drive results 3. The Mission-First Sale First franchise sold to a member who believed in the concept—not a business investor looking for ROI 4. The Playbook Obsession "Write it down"—documenting every procedure so franchisees can execute at scale 5. The Partner Selection Dave: passionate about fitness + talent in business Chuck: passionate about business + talent in operations Perfect complement creates unstoppable partnership For Corporate/Non-Franchise Businesses: Question to Dave: "Does someone have to be in the franchise world to engage you? Could KeyBank or another corporate entity learn from you?" Dave's Answer: "Absolutely. Anyone that wants to develop a culture that is scalable—that they can scale within their system—is something we can be a part of." Translation: The principles that allow 7,000 franchise locations to maintain culture work just as well for corporate multi-location businesses, distributed teams, or any organization struggling with consistency at scale. New Book: Fanchise Your Franchise Third book from Dave Mortensen and Chuck Runyon Core Concept: Transform franchisees from transactional business owners into passionate fans who champion your mission Who Should Read It: Franchisors with 10-100 locations struggling to maintain culture Business owners considering franchising but unsure if they're ready Multi-unit operators wanting to improve franchisee engagement Corporate leaders looking to scale culture across distributed locations Anyone building a business that needs to maintain standards without being everywhere Where to Get It: 4PGuys.com (the "4P Guys"—Dave and Chuck's consulting/speaking platform) Perfect For: Franchisors wanting to scale culture beyond 100 locations Business owners evaluating if franchising is the right growth strategy Multi-unit franchise operators looking to improve unit consistency Fitness/wellness entrepreneurs specifically in gym, boutique fitness, nutrition spaces Corporate leaders of multi-location businesses struggling with "employee roulette" CEOs who want to understand why some franchise systems thrive while others implode Key Quotes from Dave Mortensen: Franchising vs Corporate Growth: "We didn't just franchise a business model—we franchised a mission to change lives. That's why their employees get tattoos, not ours." Franchisee Selection: "We want franchisees who want to change lives, not just make money. If you're only in it for ROI, you won't survive the hard times." Talent vs Passion: "You'll never be 100% talented at what you're most passionate about, and vice versa. But when you find the 36-inch travel between the two, you just found your career." Scalable Leadership: "Chuck and I were absolutely different. Chuck was passionate about the business. I was passionate about fitness. That's what made us unstoppable together." Helping Others: "If I can help people find what I've been lucky to have—an incredible business partner, a thriving business, a great family—that's my passion now." Resources Mentioned: Book: Fanchise Your Franchise by Dave Mortensen & Chuck Runyon Website: 4PGuys.com (consulting, speaking, franchise advisory) Purpose Brands Portfolio: 9 franchise brands across fitness, nutrition, wellness, security Previous Books: (Two prior books from Dave & Chuck on franchising/business building) Tactical Takeaways: For Businesses Considering Franchising: Don't franchise until you've proven the model across 3-5 locations minimum Document every system in written playbooks before selling franchise #1 Select franchisees based on mission alignment, not just capital For Existing Franchisors: Audit: Are you franchising a mission or just a business model? Ask: Would franchisees' employees tattoo your brand? If not, why not? Implement: Customer service standards as action words (like Purpose Brands' PLEASE framework) For Corporate Multi-Location Leaders: Steal the franchise playbook approach even if you're not franchising Create "write it down" culture so anyone can execute without you present Hire the Dave/Chuck complement—balance technical passion with business acumen Why This Matters: Most franchisors struggle to maintain culture past 50 locations. Purpose Brands maintains it across 7,000 locations in 50 countries—and has franchisees' employees tattooing the brand voluntarily. The difference? They don't franchise businesses. They franchise missions. They don't sell territories. They recruit believers. They don't manage franchisees. They empower fans. This interview reveals the exact systems, mindsets, and frameworks that create "Fanchises" instead of franchises. Ready to franchise your business the right way—or scale your existing franchise culture? This episode is your playbook. Links: Fanchise Your Franchise, The Book:  fanchiseyourfranchise.com Contact Dave at 4PGuys.com Purpose Brands:  https://www.purposebrands.com/ The DiJulius Group Methdology: https://thedijuliusgroup.com/x-commandment-methodology/ Company Service Aptitude Test:  https://thedijuliusgroup.com/c-sat-forms/individual-c-sat/ Schedule a Complimentary Call with one of our advisors:  tdg.click/claudia Ask John!  Submit your questions for John, to be aired on future episode:  tdg.click/ask Customer Experience Executive Academy: https://thedijuliusgroup.com/project/cx-executive-academy/ Experience Revolution Membership:  https://thedijuliusgroup.com/membership/ Books:  https://thedijuliusgroup.com/shop/ Contacts:  Lindsey@thedijuliusgroup.com , Claudia@thedijuliusgroup.com Chapters: 00:00 Introduction to Purpose Brands and Dave Mortensen 04:11 The Journey of Anytime Fitness 09:35 Building a Franchise System 14:14 Defining Culture and Values 18:46 Connecting Head and Heart in Leadership 21:26 The Entrepreneur vs. Franchisee Mindset 25:42 Benefits of the Franchise Model 26:03 Building a Consistent Franchise System 26:57 The Evolution of Franchise Partnerships 27:31 Defining a Franchise: Passion and Purpose 29:27 The Importance of Emotional Investment in Business 30:44 Identifying the Right People for Your Business 31:28 Key Traits for Successful Team Members 34:06 The Three Golden Rules of Partnership 37:44 Leading Through Crisis: Lessons Learned 46:14 Finding Passion vs. Skill in Business 50:23 Helping Others Create Their Franchise Success Subscribe We talk about topics like this each week; be sure to subscribe wherever you listen to podcasts so you don't miss an episode.

In this episode, I delve into optimizing YouTube videos for visibility through AI recommendations, particularly from ChatGPT. I start with a checklist I received from a brand sponsor and critically assess each point's validity with ChatGPT's insights and my own experience.First, I explore updating video titles for AI queries, noting its benefits for YouTube but lesser impact for ChatGPT. We discuss the practice of repeating questions in intros, stressing viewer experience over algorithm tactics.I highlight the value of transcripts and chapters for retention and cross-platform engagement while clarifying that tagging is largely outdated and not very helpful anymore. I also emphasize the importance of solid content over mere distribution on various platforms.Ultimately, I find many of the recommendations on my sponsor's list lack a strong foundation, so I tell you what to do instead, outlining truly effective methods for increasing the visibility of your videos.Chapters:0:00 Introduction to YouTube and AI2:39 ChatGPT and YouTube Optimization6:55 Best Practices for Video Titles10:02 Understanding Video Transcripts12:34 What Works for ChatGPT Suggestions16:15 The Best Way to Ensure Your Videos Rank Well on YouTubeAre you a creator or business owner who wants to use YouTube content as a consistent source of visibility, leads, and income? That's exactly what Creator Fast Track will help you accomplish. Join the waitlist so you're the first to know when doors open this month:https://creatorfasttrack.com/waitlistFREE Resources to Grow Your Online Business:The $100K Method Podcast Series: https://www.gillianperkins.com/the-100k-methodGrab our free course, Small Business 101: https://www.gillianperkins.com/small-business-101-free-opt-inWrite a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.Have you already started your business, but it isn't generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

Send a textWhat can Charlie Puth's collaboration with Kenny G for the Super Bowl national anthem teach us about sales? More than you'd think.Bill and Bryan break down the story of how Charlie Puth persistently pursued Kenny G—not through aggressive follow-ups, but through generous, creative demonstrations of value. He sent tracks. He added a choir. He painted the picture so vividly that Kenny G couldn't help but respond.The sales lessons are everywhere: Clean intention enables authentic persistence. Information isn't proprietary anymore, so stop withholding it. Collaboration beats competition. And most importantly, your "through line"—the underlying driver of your sales process—might be sabotaging your success.Most sales methodologies operate on a selfish through line: What do I need to say or do to get the deal? That approach creates manipulation, defensiveness, and resistance. But what if collaboration was your through line instead?Join the conversation: AdvancedSellingPodcast.com/linkedinIs it time to make a BOLD move in your business? If so, download our brand new book, "12 Bold Moves - Insider Secrets to Reinventing Yourself and Your Business." http://12boldmoves.comThe Insider program is open for enrollment. To check out our small learning group, go to http://advancedsellingpodcast.com/insider

Do you have to be an extrovert to be a successful business owner? Absolutely not. Let's talk about the real differences between introverts and extroverts. Where they get their energy, how they show up, and why neither style is "better" when it comes to building a business. Being an introvert doesn't mean you can't lead, sell, or grow a profitable business. It just means you may need to stretch outside your comfort zone sometimes. You dont have to become someone you're not. This episode is all about encouragement, practical tips, and reminding introverted business owners that your style works and you can be just as successful as anyone else. -----------------------------   DIVE IN DEEPER & LEARN MORE ABOUT YOUR NUMBERS

Learn how to bridge the price gap when selling your company without losing control of your future payments. This episode reveals why you should never rely on verbal promises and how to lock in your earnout through ironclad legal protections. Discover the secrets to maintaining your budget and team after the deal closes so you actually get paid every dollar you deserve. View the complete show notes for this episode. Want To Learn More? Earnouts When Selling or Buying a Business | Complete Guide Negotiating an M&A Purchase Agreement | M&A Tips M&A Reps & Warranties | A Complete Guide Additional Resources: Selling your business? Schedule a free consultation today. Sign up for an Assessment and Valuation of Your Business. Courses: The Art & Science of Selling a Business Download The Art of The Exit: The Complete Guide to Selling Your Business Download Acquired: The Art of Selling a Business With $10 Million to $100 Million in Revenue If you have any topic or guest suggestions, please email them to podcast@morganandwestfield.com.

Richard Gearhart and Elizabeth Gearhart, co-hosts of Passage to Profit Show interview Wombi Rose from Lovepop, Christina Muller, LSCW from Mind Your Workplace and Alyssa Pettinato from Alinato Events. A Harvard-trained engineer who once designed ships never imagined a $5 pop-up card would spark a multimillion-dollar business—but that's exactly what happened. In this episode, Lovepop co-founder Wombi Rose shares how art, engineering, and human emotion collided to create a brand that helps people say what's hard to put into words. Read more at: https://www.lovepop.com/ People don't burn out from hard work—they burn out when they stop feeling like they matter. Christina Muller, LCSW, is a workplace mental health strategist helping leaders build cultures where people feel seen, valued, and energized to do their best work. Read more at: https://www.christinamuller.com/ Alyssa Pettinato—known as the “Wedding Whisperer”—is the NYC event-planning powerhouse behind Alinato Events, who has orchestrated over 500 unforgettable events and 150 weddings, turning chaos into seamless, jaw-dropping experiences with an artist's eye and an almost scary level of detail. Read more at: https://www.alinato.com/ Whether you're a seasoned entrepreneur, a startup, an inventor, an innovator, a small business or just starting your entrepreneurial journey, tune into Passage to Profit Show for compelling discussions, real-life examples, and expert advice on entrepreneurship, intellectual property, trademarks and more. Visit https://passagetoprofitshow.com/ for the latest updates and episodes. Chapters (00:00:00) - Passage to Profit(00:00:53) - Passage to Profit(00:02:22) - The One Decision That Changed the Direction of Your Business(00:05:09) - The One Decision That Changed the Direction of Your Business(00:07:07) - When You Make the Decision to Give Up on Events(00:09:00) - What Was the One Decision That Most Changed Your Career?(00:11:55) - Love Pop: The Cards That Pop Up(00:14:10) - Valentine's Cards Made in the 3-D(00:17:42) - Car Shield(00:18:41) - Better Health Insurance for You(00:19:41) - Wambi Rose on Her Unique Name(00:22:10) - How Love Pop Made It on Shark Tank(00:24:34) - Meet Wambi Rose and Her Grammy(00:25:40) - Love Pop Cards: One Billion Magical Moments(00:28:06) - AI Use Cases(00:29:06) - How AI Is Helping You Understand Your Business(00:31:00) - How AI is Affecting Gearhart Law(00:32:18) - Solar Exit Hotline(00:36:11) - China vs. The US in Patent Rankings(00:39:06) - What to Do to Make Your Employees Feel More Seen and Appreci(00:45:50) - What is your top priority in the workplace?(00:47:43) - The Impact of Mental Health Programs on Companies(00:48:24) - How to Help Your Employee Get Through Burnout(00:52:03) - The Wedding Planner's Secret to Success(00:55:57) - Have You Designed a Wedding?(00:57:33) - Critiquing Weddings on MIC(01:01:41) - Should Wedding Planner's Get a Percentage Fee?(01:04:15) - Passage to Profit(01:05:29) - A Sense of Human Presence(01:06:41) - 4 Secret of the Entrepreneurial Mind(01:09:12) - Richard Gearhart(01:11:00) - Passage to Profit

Send us a textLeadership that ignores mental and emotional health is expensive -personally and professionally. In this episode, I'm joined by two 2025 PWR Impact Award winners who are redefining what strength, resilience and sustainable growth look like for women in busness.Erica Valenzuela, winner of the Resilience Award, is the creator of E-Motion, a space that blends rage, release, movement, and reflection to support emotional health.  LaKisha Mosely, PWR Podcast Guest of the Year, is known as the Soft Simple CEO and helps women build profitable businesses without sacrificing their mental health. We discuss:How emotional healing creates the resilience and clarity required to succeed in business.Why mental health is the blueprint for execution, not an afterthought, and rest is a strategy, not a reward.Rest as a strategy, not a reward."High-functioning burnout" and the warning signs most women ignoreBuilding your network before you need it, taking your own advice, setting boundaries, and more...Together, we explore the long game of business growth and how capacity, community, and trust create momentum no shortcut ever will.If you want growth that feels steady instead of exhausting, this conversation offers practical tools and a more sustainable way to lead.Links and References:Learn more about all the 2025 Powerful Women Rising Impact Award winners Connect with other female entrepreneurs inside the PWR Connection NetworkLearn more about LaKisha Mosley and connect with her on InstagramProtect Your Peace - Why Mental Health is Your Business's Competetive Advantage - LaKisha's award-winning episode on Powerful Women RisingLearn more about E-Motion Fitness and connect with Erica on InstagramSupport the showConnect with Your Host!Melissa Snow is a Business Relationship Strategist dedicated to empowering women in entrepreneurship. She founded the Powerful Women Rising Community, which provides female business owners with essential support and resources for business growth. Melissa's other mission is to revolutionize networking, promoting authenticity and genuine connections over sleazy sales tactics. She runs an incredible monthly Virtual Speed Networking Event which you can attend once at no cost using the code FIRSTTIME She lives in Colorado Springs with two dogs, her soul cat Giorgio and any number of foster kittens. She loves iced coffee, Taylor Swift, and Threads.

Amy King hosts your Friday Wake Up Call. The show opens with ABC News national correspondent Jim Ryan speaking on the latest in the search for Nancy Guthrie. The host of ‘Home’ on KFI Dean Sharp joins the show and talks about being able to design your own home and be your own house whisperer. We ‘Get in Your Business’ with Bloomberg’s Denise Pellegrini who speaks on what the markets are looking like as the week comes to a close. The show closes with ABC News entertainment correspondent Will Ganss talking about the Muppets, the Burbs, and of course the Super Bowl.See omnystudio.com/listener for privacy information.

In this episode of Wisdom's Table, I dive deep into a topic that has been weighing heavily on my heart: the intersection of business and ministry. As many of you know, there is a growing movement among Christian entrepreneurs who are eager to integrate their faith into their business practices. However, this desire often leads to confusion and conflict about how to balance these two important aspects of life. I begin by addressing the common struggle many face: the feeling that they must choose between running a successful business and fulfilling their ministry calling. I share my own journey of stepping away from formal pastoring to embrace the business world, driven by a revelation that God is moving powerfully within the marketplace. This shift is not just a personal experience; it reflects a broader revival where businesses are becoming platforms for reaching people for the Kingdom of God.   Join the Kingdom Leaders Community HERE Get on the email list (where the really good stuff is) HERE   TIMESTAMPS: 00:00:01 - Welcome to Wisdom's Table Introduction to the podcast and its purpose. 00:00:26 - The Conflict of Business and Ministry Exploring the tension between running a business and doing ministry. 00:01:50 - The Rise of Faith-Driven Business Discussion on the recent trend of Christians wanting to integrate faith into their businesses. 00:03:45 - Bridging the Gap Addressing the false divide between business and ministry. 00:04:38 - Defining Business vs. Ministry Clarifying the differences between business transactions and ministry activities. 00:07:06 - Understanding the Exchange Explaining how business involves an exchange of value, while ministry is about giving freely. 00:10:04 - Finding Your Unique Blend Encouragement to define the gray area between business and ministry for oneself. 00:11:50 - Personal Experience in Coaching Rachel shares her journey of integrating ministry into her coaching business. 00:12:21 - Business as a Kingdom Tool Understanding how business can serve as a platform for the kingdom of God. 00:15:18 - People as Portals The concept of people being portals to new dimensions in Christ. 00:17:03 - Being a Minister in Business Encouragement to minister to clients and coworkers through business interactions. 00:18:05 - Your Business is Part of God's Plan Reassurance that business is not in conflict with God's plan but is part of it. 00:19:17 - Next Steps for Integration Practical steps to begin integrating prayer and ministry into business. 00:21:11 - Closing Thoughts and Future Topics Wrap-up of the episode and a teaser for the next episode.

Amy King hosts your Thursday Wake Up Call. ABC News crime and terrorism analyst Brad Garrett opens the show talking about the Nancy Guthrie abduction and the steps being done to solve the investigation. Amy speaks with ABC News correspondent Jordana Miller live from Jerusalem about Iran and the US holding nuclear talks on Friday in Oman as tensions remain high. We ‘Get in Your Business’ with Bloomberg’s Denise Pellegrini discussing how the markets are looking today. The show closes with Amy taking us ‘Out and About’ to the California Science Center highlighting their new Mummies exhibit, ‘Mummies Of The World.’See omnystudio.com/listener for privacy information.

10 Steps To Hiring Great Employees Are you still climbing ladders to clean gutters at 6 p.m. because your "reliable" hire ghosted you? Or maybe you're the dog walker getting called in for a shift because someone bailed an hour before it started. I know you're exhausted, and I know you feel like you've tried everything even praying about it or putting it out into the universe. But the truth is, you're likely hiring on a hope and a prayer because you're desperate for help, not work. In this episode, I'm pulling you off the hamster wheel. We're moving from chaos to a proven system: the 10-Step Jump Hiring Method. I'm breaking down how to stop hiring "anyone with a pulse" and start building a team that actually values the opportunity. We'll talk about why your gut feeling is lying to you, how to write job ads that read like love letters, and why investing in your people from day one changes everything. Stop guessing. Start building. In This Episode You'll Discover How to stop looking for "hard workers" and start defining your dream team member. Why your boring job ads are attracting people who don't care and how to write ads that hit emotional buttons. Using "anti-questions" to make the wrong people self-select out before they waste your time. Why hiring off a "gut feeling" is like getting married on the first date (and how to fix it). The simple math equation to know exactly when you can afford to hire without the late-night anxiety. A simple trick to ensure you talk only 20% of the time during interviews. How to make a new hire feel like a human, not a cog in a machine, from day one. Timestamps 02:29 – The reality of ghosting and why "hiring on a prayer" fails. 04:54 – Why hiring based on a "gut feeling" is like getting married on the first date. 07:17 – The math of hiring: How to know if you can actually afford to grow. 09:38 – Phase One: Defining your ideal candidate avatar beyond just a "pulse". 12:01 – Using knockout questions to make the wrong people self-select out. 14:24 – Building a phased process and using an Applicant Tracking System (ATS). 18:49 – The "Drink Test": How to master the 80/20 rule in interviews. Notable Quotes: "Your hiring process should make people work for the opportunity to work for you." "When you hire based off of a gut feeling, you're hiring someone you liked, not someone who's competent." "Hiring is not a panic decision. It's a math equation." Resources and Links Get organized and stop the resume chaos. Click here to try my favorite applicant tracking system: Breezy HR (ATS): bellavasta.com/breezy Want to stop losing your best people? Grab the book that changed how I look at retention: Never Lose an Employee by Joey Coleman Take the guesswork out of personality and honesty. Use these assessments to vet your next hire: Assessments: Orion Test or Predictive Index Ready for a personalized audit of your system? Book a session and let's fix your business together: Strategy Call with Bella: bellavasta.com Have a specific question or need a partner hookup? Shoot me a message directly: bella@bellavasta.com Transcript Welcome everybody to another episode of Bella in Your Business. My name is Bella Vasta. Today, we're going to talk about something that almost every single one of you are affected by. And that's how we feel about our hiring method. Are you the one that's still climbing ladders to clean gutters at 6 p.m. because your reliable employee ghosted you? Are you the one answering emergency HVAC calls at midnight because you can't trust anyone else with your clients? Are you the dog walker that's getting called in because someone decided to call out an hour before their shift? If you're stuck on that hamster wheel, alright, spinning and spinning and spinning, working in your business instead of on your business, we're gonna fix that today. We're gonna talk about it because you're not alone.

In this episode, I tackle the common challenges of time management faced by aspiring entrepreneurs, offering insights from my extensive experience of running multiple businesses while raising six children. I emphasize that feeling overwhelmed is not a barrier but a stepping stone to action, and I encourage you to embrace gradual growth as your business evolves from 'baby' stages to a more established entity.I outline five essential mindset shifts, such as starting small, focusing on consistent effort, and prioritizing long-term sustainability over quick wins. I stress the importance of taking tangible steps and share a strategic action plan to launch side hustles effectively, highlighting the need to identify specific problems to solve and simplify service offerings.With practical strategies for gaining those crucial first customers, I advocate leveraging personal networks and online communities while focusing on relationship-building over advertising. I also underline the significance of systematizing operations early on to save time and prepare for scalable growth.I close by providing a checklist for assessing readiness to transition to full-time entrepreneurship, covering factors like income replacement and business systems. This episode is a treasure trove of actionable advice for aspiring entrepreneurs seeking to work less and earn more, and I hope it inspires you to navigate your path with clarity and confidence.Chapters:0:00 Starting Your Business Journey0:59 Mindset Shifts for Success6:55 Defining Your Business Concept12:45 Getting Your First Customers18:52 From Customers to Consistency20:12 Systematizing for Efficiency24:43 Scaling Your Business28:56 Creating One-to-Many Offers30:59 Building an Evergreen Sales Funnel32:57 Preparing for Full-Time Entrepreneurship35:56 Choosing the Right Business Idea42:03 Taking Action on Your Idea42:36 Wrapping Up and Next StepsFree course: Small Business 101: https://gillianperkins.com/101More FREE Resources to Grow Your Online Business:The $100K Method Podcast Series: https://www.gillianperkins.com/the-100k-methodWrite a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.Have you already started your business, but it isn't generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

Most business owners unknowingly lower their company's value by staying too involved in daily tasks. Learn how to remove yourself and build a self-sustaining asset that attracts premium offers. This episode reveals the systems and leadership structures you need to attract high-value buyers and ensure a smooth transition. View the complete show notes for this episode. Want To Learn More?  Adjusting Financial Statements: A Complete Guide EBITDA | Definition, Formula & Example – A Complete Guide Negotiating the Letter of Intent Additional Resources: Selling your business? Schedule a free consultation today. Sign up for an Assessment and Valuation of Your Business. Courses: The Art & Science of Selling a Business Download The Art of The Exit: The Complete Guide to Selling Your Business Download Acquired: The Art of Selling a Business With $10 Million to $100 Million in Revenue If you have any topic or guest suggestions, please email them to podcast@morganandwestfield.com.

For many studios, February is the busiest month of the year. What you do (or don't do) then determines whether January's surge becomes sustainable growth or fizzles out by spring. Lisa Taylor and I lay out the essentials to capitalize on natural momentum and set the stage for what's to come in Episode 705: What to Do in Your Business in February. Bring your A-game: deliver incredible experiences to convert well Make it easy: streamline pathways into membership with simple offers Stress test: prepare your team, operations and systems to handle greater volume Seed high-ticket opportunities: tease retreats, teacher trainings and challenges Crunch the numbers: check your budget, review projections and plan staffing  Y'all, don't just ride the wave in February. Dial in, fire on all cylinders and hit your stride. Follow our practical checklist in Episode 705 to maximize your growth and take leaps ahead. Catch you there, Lise   PS: Join 2,000+ studio owners who've decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party! www.studiogrow.co www.linkedin.com/company/studio-growco/  

Are you feeling overwhelmed in your business, even though you're capable, experienced, and doing “all the right things”? This episode is for you.In 7 Signs You're About to Uplevel in Your Business, I break down the subtle but powerful indicators that you're on the edge of your next level of growth. Not through more hustle, strategy, or passive income shortcuts, but through expanding your capacity to hold more clients, responsibility, and success without burning out.We explore why overwhelm often increases before an uplevel, why force-based growth stops working, and how regulated self-trust becomes the foundation for sustainable expansion. This episode is for high-achieving women who are ready to move from force to flow, lead from calm authority, and grow their business without sacrificing their nervous system or their life.If you've been feeling like something is shifting but you can't quite name it yet, this conversation will help it click.Want deeper support landing in your inbox each week? Join my email list for exclusive mindset and subconscious work each week to help you grow your business without working harder - aka The White Space Way: https://site.jennaholloway.com/opt-in-pageCome say hi on Instagram and join my Close Friends list to participate in building the program to help you integrate your next level sustainably: https://www.instagram.com/iamjennaholloway/

What does it mean to install a Market Domination Engine in your business? Is that a real thing? If so, what is it? What does it do? What does it consist of? And what does it allow you to do, that your competitors are likely to struggle with? Hi and welcome back, in today’s quick episode, we’ll talk about what it means to install a market domination engine in your business. But before we do, I want to address the elephant in the room. If even the idea of a “Market Domination Engine” sounds strange to you, or unrealistic, or if it sounds like a bunch of hype. It’s okay… Let’s start by defining what I mean by market domination. That doesn’t mean that everyone buys from you. It means that the people who could buy from you, know who you are, and know what you do, so they can make a thumbs up or thumbs down decision about whether or not they want to work with you. Think about Amazon. Everyone knows who they are. Some people love them, and some people don’t. It doesn’t matter. They dominate their market because the people who could buy from them know who they are, and know what they do, so they can make their own decision about whether or not they want to buy from them. And it’s exactly the same with you. The reason you likely struggle to get the clients you need is that they don’t know you’re alive. Or if they do know you’re alive, they don’t know exactly what you do, or why they should buy from you, or why you’re better than whoever they might be using now, or why you’re better than any or every other option available to them. Market Domination is about creating an environment in which your very best prospects know who you are and know what you do, so they can make a decision about whether or not they want to buy from you. But how do you create that environment? That’s where the market domination engine idea comes in. If that idea, the idea of a “Market Domination Engine” does sound strange, or unrealistic, or like a bunch of hype to you. it’s understandable. Becuase very few business owners have never seen a sales and marketing system that actually functions like an engine. They're used to a patchwork of random activities. Doing some networking, waiting for referrals, making some phone calls, posting on social media, prospecting when they have the time, following up when they have the time (or when they remember they should have reached out to someone.) What is that? It’s not an engine. In an environment like that, the idea of a market domination engine sounds like fantasy or hype, because they’ve never seen their business run like an engine. That doesn't mean it can’t. It just means it’s never been designed to run that way. The engine has not been installed. And by the engine, I mean the very specific components that create the consistent result they’re looking for. I’m going to keep this episode very short. Because this topic is likely to either make perfect sense to you, or it’s not going to make any sense at all. If you’ve ever gone from sales meeting to salesmeeting, from training to workshop, from podcast video to YouTube, from Facebook Group to Skool Community, from Google to AI, asking questions, taking notes, collecting ideas, gathering little bits and pieces here and there, and wondering how it all fits together… Then you may be ready to understand the value of installing a Market Domination engine in your business. It’s about replacing all the scattered bits and pieces you gather with proven systems and processes designed to get results. It’s about creating that environment where your ideal prospects know who you are and know what you do so well, that they can choose you over every other option. It’s about trading in your anonymity for recognition among the ideal clients you want to attract. Most business owners never experience what it feels like when everything is deliberately connected. When the hodgepodge makes way for clarity, and structure, and profit. Think about any system that works well. It’s made up of components, steps, and repeatable processes. So your outcomes are consistent. Your Market Domination Engine is exactly the same. So you can either convince yourself it doesn’t exist. OR you we can work together to install it in your business risk-free. That means if it doesn’t work for you. You get your money back and then some. If you’d like more details on that, go to TopSecrets.com/engine. That’s TopSecrets.com/engine. Once you see it in action, it stops feeling unrealistic and starts feeling obvious. Talk to you soon. Are You Ready to Install Your Own Market Domination Engine in Your Business? If so, click here. Or check out a few of the other ways we can help: Just Getting Started? If you (or someone on your team) is just getting started in promotional product sales, learn how we can help. Ready to Grow & Scale Your Business Fast? If you're an established distributor serious about growing your sales and profits now, check out this case study and schedule a call with our team. Need EQP/Preferential Pricing? If you're an established distributor doing a decent volume of sales, click here to get End Quantity Pricing from many of the top supplier lines in the promo industry.

☎️Schedule a Business Evaluation Call with The Construction Leading Edge Team HERE

Send us a textIn the final episode of our mental health in sales series, Bill and Bryan tackle a truth most sellers ignore: you can't think your way out of a slump—you have to move your way out.Drawing from Scott Galloway's "get out of the house" philosophy and real client stories, they explore how physical action—whether it's actual exercise or the behavioral action of getting out and connecting with people—breaks the isolation cycle that feeds sales depression.Bill shares a coaching win where an engineer went from zero prospecting hours to booking two appointments just by reaching out to reconnect with old contacts. No pitch, no agenda—just human connection. Whether you're feeling stuck, isolated, or just going through the motions, this episode delivers the kick you need to stop overthinking and start moving.This is Part 4 of our Mental Health in Sales series. Find all episodes at https://vault.advancedsellingpodcast.com/mental-health-in-salesJoin the conversation: AdvancedSellingPodcast.com/linkedinIs it time to make a BOLD move in your business? If so, download our brand new book, "12 Bold Moves - Insider Secrets to Reinventing Yourself and Your Business." http://12boldmoves.comThe Insider program is open for enrollment. To check out our small learning group, go to http://advancedsellingpodcast.com/insiderFebruary 6th: Building Blocks of a Powerful Mindset - Join our Insider coaching at advancedsellingpodcast.com/insider

Richard Gearhart and Elizabeth Gearhart, co-hosts of Passage to Profit Show interview AI expert and keynote speaker Kevin Surace, Tyler Dunagin from Turnserv and Jen Millard form mainlove™. Artificial intelligence isn't coming—it's already here, and it's reshaping entrepreneurship faster than most people realize. In this episode, AI futurist and tech entrepreneur Kevin Sarrace breaks down why AI is the worst it will ever be right now, how it's quietly replacing tasks (not just jobs), and why the people who embrace it are becoming exponentially more productive. From creativity and music to customer support and everyday business decisions, Kevin explains how AI is democratizing power, transforming careers, and creating a clear divide between those who adapt and those who fall behind. Read more at: https://kevinsurace.com/ Tyler Dunagin is the founder of Turnserv, one of the fastest-growing private companies in America. From managing $250M in multifamily assets to building patented, best-in-class solutions, Tyler specializes in turning complex operations into scalable, repeatable systems. Read more at: https://dunagincollective.com/ and at: https://turnserv.com/ Jen Millard is the CEO of mainlove™, a Maine-based brand turning pristine water into a movement rooted in community, sustainability, and love. From seltzer and purified water to a mission that supports local brewers and the planet, Jen is bringing her 25+ years of leadership full circle back home. Read more at: https://mainelove.com/ Whether you're a seasoned entrepreneur, a startup, an inventor, an innovator, a small business or just starting your entrepreneurial journey, tune into Passage to Profit Show for compelling discussions, real-life examples, and expert advice on entrepreneurship, intellectual property, trademarks and more. Visit https://passagetoprofitshow.com/ for the latest updates and episodes. Chapters (00:00:00) - Starting a Business(00:00:35) - Passage to Profit(00:02:16) - Timing of Your Business Journey(00:06:29) - Decisions That Changed the Direction of Your Business(00:07:37) - Decisions That Changed the Direction of Your Business(00:09:14) - The Power of a Coach(00:10:10) - How a Non-Decision Affects the Firm(00:11:46) - What Will AI Look Like in a Year?(00:16:24) - Talking Tech: The Future of Questions With AI(00:19:19) - Musicians on the Future of Creativity(00:24:49) - The Future of Customer Support Is AI(00:26:41) - Car Shield(00:27:41) - Better Health Insurance for You(00:28:41) - Kevin Serrace on AI and How It's Affecting Jobs(00:29:44) - Will AI Eliminate Jobs?(00:35:32) - Ask Me Anything With Facebook and Gemini(00:36:33) - How Creators Will Make a Hollywood-Quality Film(00:39:51) - One Way That AI Is Helping Your Business(00:45:12) - Passive to Profit(00:48:05) - Matthew McConaughey Trademarks to Protect His Voice From(00:51:53) - How Turnserve Went From Franchising to Fortune 500(00:58:14) - Does Your Property Management Company Have Any Patents?(01:00:02) - How Companies Are Using AI to Prepping Homes(01:03:39) - How To Keep Your Installers On-Time(01:05:30) - Maine Brewing's Water in Aluminum(01:11:17) - Sen. Marco Rubio on the Canning Business(01:14:07) - Maine Water Is Better Than Bottled Water(01:18:51) - There Is Hope For Troubled Teens(01:20:12) - What Is Your Secret to Success?(01:23:36) - Passage to Profit

What happens when motivation works… but never lasts? In this episode, Kehla unpacks a pattern that runs quietly through the personal development and coaching industry — one that keeps people cycling through insight, activation, purpose, and burnout without ever actually relocating where decisions are being made from. After listening to a conversation between two wildly successful entrepreneurs grappling with apathy, fulfillment, and “what's next,” Kehla noticed something familiar: the solution wasn't wrong — it was symptomatic. Bigger missions. New purpose. Identity reframes. Emotional activation. They create movement — but they don't change what's governing that movement. This episode explores the difference between soothing experience and changing position. You'll hear why: Feelings, motivation, identity, and purpose are effects, not causes Awareness alone doesn't equal authority Most growth work resolves reality from inside its symptoms Emotional states quietly end up governing life and business decisions And why real relief doesn't come from feeling better — it comes from standing somewhere else Kehla introduces the distinction between sovereignty and governance, the difference between being in a feeling versus seeing it, and why coherence isn't something you create — it's what's left when nothing false is running the show. This isn't an episode about fixing yourself, upgrading your mindset, or finding a bigger why. It's about locating the place from which decisions are actually being made — and what changes when that place shifts. If this conversation resonates, Your Vantage Point is where this work continues — not as a framework to apply, but as a place to return to when you notice yourself slipping back into feeling-led decision making. Follow Kehla on IG Kehla's Website Grab the freebie: Your Business, Reoriented  

Utah is about to buy one of our biggest polluters, US Magnesium. Host Ali Vallarta, executive producer Emily Means, and City Cast Salt Lake contributor Chandler Rosenberg discuss what this means for the Great Salt Lake. Plus, bills we're watching  and joyful picks of the week.  Resources and references: Utah set to buy one of the state's major polluters in $30M ‘commitment' to Great Salt Lake [Salt Lake Tribune] Cox calls for prayer again as Utah's snowpack nears record low [KSL] Utilizing TikTok for Your Business with the Queen of SLC. Rally to Save Our Great Salt Lake on Saturday at noon. Help us make a list of the 1,000 things we love about Salt Lake. Become a member of City Cast Salt Lake today! It's the best way to support our work and help make sure we are around for years to come. Get all the details and sign up at membership.citycast.fm. Subscribe to Hey Salt Lake, our daily morning newsletter. You can also find us on Instagram @CityCastSLC.  Text or leave us a voicemail with your name and neighborhood, and you might hear it on the show: (801) 203-0137 Looking to advertise on City Cast Salt Lake? Check out our options for podcast and newsletter ads. Learn more about the sponsors of this episode:  Canyon View Credit Union  The Watch Party 

Amy King hosts your Friday Wake Up Call. The show opens with ABC News investigative reporter Peter Charalambous talking about the man who allegedly tried to break Luigi Mangione out of jail by impersonating an FBI agent. The host of ‘Home’ on KFI Dean Sharp joins the show and talks about the best home devices at CES. We ‘Get in Your Business’ with Bloomberg’s Denise Pellegrini who speaks on what the markets are looking like as the week comes to a close. The show closes with ABC News entertainment reporter Will Ganss talking about Rachael McAdams back on the big screen, Shrinking streaming on HBO Max, and a new Marvel offering.See omnystudio.com/listener for privacy information.

Amy King hosts your Thursday Wake Up Call. Amy opens the show with the great TP debate. ABC News correspondent Jordana Miller joins the show live from Jerusalem to discuss the Middle East worrying over possible U.S strike on Iran one month after protests began. We ‘Get in Your Business’ with Bloomberg’s Denise Pellegrini discussing how the markets are looking today. The show closes with Amy talking with ABC News national reporter Steven Portnoy about democrats releasing their demands regarding ICE.See omnystudio.com/listener for privacy information.

In this episode, I talk with business exit strategist Laurie Sterling about building self-sustaining businesses that allow entrepreneurs to step back and enjoy life. Laurie shares her personal journey, emphasizing the importance of independence and her "Step Back to Scale" framework.Key Takeaways:Time Audit: Conduct a comprehensive audit to determine tasks that can be delegated or automated, freeing up valuable time for founders.Bottlenecks: Identify key growth impediments such as cash flow and delivery capacity that often arise from founder over-involvement.Scaling Strategies: Explore effective methods like empowering teams and leveraging technology to achieve scalability.Asset Building: Focus on creating digital assets and efficient processes to enhance the business's sellability.Freedom Pathways: Discuss multiple scaling options, including hiring talent and developing digital courses.This episode provides actionable insights for entrepreneurs looking to reduce hands-on management while ensuring business profitability and independence. Tune in for strategies to transform your business into a thriving, self-sustaining freedom machine!Chapters:0:00 Introduction to Freedom Machines2:00 The Journey of Business Ownership3:55 Laurie's Business Exit Strategy5:51 Lessons Learned from Selling a Business6:19 Transitioning to Helping Others7:23 Working with Online and Local Businesses8:30 Identifying Founder Dependency9:54 Scaling Beyond the Founder13:47 The Rockstar Method Explained16:33 The Power of One-to-Many Models19:02 Building Valuable Business Assets23:08 The Step Back to Scale Framework26:09 Common Bottlenecks in Online Businesses31:14 Diagnosing Your Business's Needs36:19 Finding Support and ResourcesLaurie's Links:Website: lauriestirling.comInstagram: https://www.instagram.com/laurie.stirling/LinkedIn: https://www.linkedin.com/in/lauriestirling/Listen to our limited podcast series to how to build an automated sales funnel and scale it to $100K/year: https://www.gillianperkins.com/the-100k-methodMore FREE Resources to Grow Your Online Business:Grab our free course, Small Business 101: https://www.gillianperkins.com/small-business-101-free-opt-inWrite a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.Have you already started your business, but it isn't generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

I was exposed to business numbers long before I ever owned a business. Profit & Loss statements, sales trends, inventory, expenses, just to name a few. These were normal conversations in my world growing up. And when I became a small business owner, that knowledge became my secret weapon. But as I started meeting other small business owners, I realized something big: they WANTED to understand their numbers… they just didn't know where to start. Today, I share my journey with the P&L and why it quickly became my #1 tool for growing a profitable business. The truth is, small business P&Ls aren't that different from big business P&Ls and small businesses have far more in common than you'd ever imagine. No matter what size your business is, your Profit & Loss statement is the key to understanding your money, increasing your profits, and making smarter decisions. Let's make the P&L your new superpower.   -----------------------------   DIVE IN DEEPER & LEARN MORE ABOUT YOUR NUMBERS

Send us a textIn part 3 of the mental health series, Bill and Bryan tackle the achievement trap that plagues high performers: when is enough enough? They introduce six practical frameworks for managing mental health in sales, covering the first three in depth: detachment from outcomes, obsessive focus on customer problems, and personal agency. Bill addresses a high performer's legitimate concern about whether detachment actually helps or hurts quota achievement, and Bryan shares insights from John Mellencamp's conversation with Joe Rogan about success and happiness. The episode includes the concept of "measuring backwards" and explains why serving customers beats obsessing over your own numbers.Join the conversation: AdvancedSellingPodcast.com/linkedinIs it time to make a BOLD move in your business? If so, download our brand new book, "12 Bold Moves - Insider Secrets to Reinventing Yourself and Your Business." http://12boldmoves.comThe Insider program is open for enrollment. To check out our small learning group, go to http://advancedsellingpodcast.com/insiderIf you haven't already, join 14,000+ other sales professionals in our LinkedIn group at advancedsellingpodcast.com/linkedin

Don't let a buyer slash your purchase price during the final days of a deal because you failed to prepare your financials for heavy scrutiny. View the complete show notes for this episode. Want To Learn More? Quality of Earnings in M&A – The Ultimate Guide Most Common Deal Killers When Selling Your Business M&A Due Diligence | Checklist & Overview Additional Resources: Selling your business? Schedule a free consultation today. Sign up for an Assessment and Valuation of Your Business. Courses: The Art & Science of Selling a Business Download The Art of The Exit: The Complete Guide to Selling Your Business Download Acquired: The Art of Selling a Business With $10 Million to $100 Million in Revenue If you have any topic or guest suggestions, please email them to podcast@morganandwestfield.com.

Today's guest is Aurora Winter — an award-winning bestselling author; TV producer; media coach; ghostwriter; and successful serial entrepreneur. Aurora is founder of SamePagePublishing.com and the creator of the Spoken Author™ method, helping experts craft award-winning books that expand their impact and income.Her book Turn Words Into Wealth: Blueprint for Your Business, Brand, and Book to Create Multiple Streams of Income & Impact won Outstanding Non-Fiction Book of the Year in 2022 and many other awards since then.Aurora's Website @aurorawintermba on Instagram Aurora on YouTube Aurora left a lucrative career as a TV executive to pursue a life built on storytelling, creativity, and contribution. Today she empowers entrepreneurs, authors, and speakers to turn their words — and their wisdom — into wealth.Turning Words Into WealthAurora, you help entrepreneurs and experts use books as a centerpiece for their brand and business. What are the most powerful ways someone can turn their words into multiple streams of income today?The Neuroscience of Memorable MessagesYou're known for blending filmmaking, storytelling, and neuroscience. What does science tell us about why certain messages stick — and how can listeners apply this to their own communication, branding, or writing?The 27X Power of StoryYou talk about the “27X value of a story.” What does that mean — and why is story still the most persuasive, profitable, and memorable tool in business?New Ways to Market — AI, Kickstarter, and BeyondThe landscape for authors and entrepreneurs is shifting fast. What new marketing approaches should people be paying attention to — including AI, Kickstarter, or other platforms?Pivoting From Business to Award-Winning FantasyYou've recently stepped into writing fantasy — and winning awards for it. How has writing fiction influenced your creative life? And in your view, how can fiction shape or illuminate real-world issues. “Seven Ways to Make 7 Figures”: Could you share one or two of your favorite strategies that listeners could begin applying today?· Gift for Our Audience - Includes your Turn Words-to-Wealth starter library and a video masterclass on how to attract capital, clients, and media coverage.: https://turnwordsintowealth.com· Marketing Fastrack: The Little Book That Launched a New Business by Aurora Winter- on Amazon: https://a.co/d/8xrIglK· Turn Words Into Wealth: Blueprint for Your Business, Brand and Book by Aurora Winter - on Amazon: https://a.co/d/7RRkVYb· Magic, Mystery, and the Multiverse Book 1 Amazon: https://a.co/d/5cmA6Um· LinkedIn: https://linkedin.com/in/AuroraWinterThanks to our sponsor, White Cloud Coffee — fueling creative conversations everywhere. Listeners, enjoy 10% off your first order at whitecloudcoffee.com.And before you go, you