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Episode Summary: In this episode of the Work at Home Rockstar Podcast, Tim Melanson chats with Dr. Rob Yonover, founder and CEO of Sea Rescue Corporation, who has worked from home for over 30 years inventing survival gear for military and civilian use. What started as him "screwing around with a piece of plastic" on his patio became the SeeRescueStreamer, a signaling device he says is now military-approved worldwide and has even flown on SpaceX missions. Rob gets candid about what it actually takes to make working from home sustainable: brutal self-discipline, a simple math equation for building a passion project around a day job, and a thick skin built from years of rejection, including five no's on Shark Tank. He walks through the relentless, old-school media hustle that got his product into outlets like the Miami Herald, Outside Magazine, and Playboy, and explains why he still believes trade shows and face-to-face relationships beat digital marketing for building trust. The conversation also covers how a 15-year licensing deal with guaranteed royalties gave him the cash flow to keep inventing, what's exciting him now with a new pocket desalinator project and his published books, and his strong personal views on keeping kids off phones and social media. Who is Dr. Rob Yonover? Dr. Robert Yonover is a Ph.D. geochemist/volcanologist with a history of innovative scientific contributions and technologies that have been awarded U.S. Military/DARPA funding and U.S. Patents. The military-approved/adopted SeeRescueStreamer has saved lives on land and in water. A North Shore big wave surfer and Molokai Channel rough-water fisherman, Dr. Yonover uses the ocean as his laboratory. He's the founder and CEO of Sea Rescue Corporation and has worked from home in Hawaii for over 30 years, describing himself as a third-generation work-at-home entrepreneur following his grandmother, who ran an early medical practice out of her Chicago home, and his father, who built a mail-order business in the 1960s. The SeeRescueStreamer earned Navy approval and has since been adopted across military branches, including the Canadian Air Force. He's also the author of four books, Hardcore Inventing, Caregiver's Survival Guide, Hardcore Health, and Brainstorm Islands, and is currently working on a pocket desalinator that converts saltwater to freshwater. Connect with Dr. Rob Yonover: Website: SeeRescueStreamer.com Host Contact Details: Website: https://workathomerockstar.com Facebook: https://www.facebook.com/workathomerockstar Instagram: https://www.instagram.com/workathomerockstar LinkedIn: https://www.linkedin.com/in/timmelanson YouTube: https://www.youtube.com/@WorkAtHomeRockStarPodcast X / Twitter: https://twitter.com/workathomestar Email: tim@workathomerockstar.com In this Episode: 00:00 — Welcome and Guest Intro 00:30 — From Patio Idea to Lifesaver 01:30 — Discipline for Remote Work 03:18 — Side Hustle Time Math 04:53 — Avoiding Desperation Deals 05:52 — Handling Rejection and Doubt 08:32 — Protect Ideas Before Sharing 09:29 — Finding Your First Yes 13:42 — Old School Media Hustle 16:01 — Marketing in the Internet Age 19:50 — Work Ethic Beats the Odds 20:43 — Passion and Ownership Matter 21:55 — Tools That Still Work 22:31 — Trade Shows and Niches 24:32 — Longevity and Low Overhead 25:51 — Relationships Beat Automation 27:53 — Licensing and Cash Flow 30:28 — Thick Skin and Trolls 32:10 — Phones Without Guardrails 35:16 — What Excites Him Now 35:57 — Desalinator and Storytelling 40:00 — No Electricity Grandpa 40:58 — Where to Find Rob 41:50 — Desert Island Albums General Business Advice Disclaimer The strategies and experiences shared in this episode are based on our guest's personal journey and are for inspiration and education, not a guarantee of results. What worked for them may not work the same way for everyone. Guest Claims & Product Disclaimer Any claims made about products, approvals, or outcomes in this episode reflect our guest's own statements about their business and have not been independently verified by Work at Home RockStar. Personal Opinions Disclaimer Our guests share their own opinions and life philosophies, on technology, parenting, or anything else, which don't necessarily reflect the views of this show. 45:24 — Final Thanks and Signoff
In today's encore, I share my journey of going into private practice, in addition to keeping STC running and growing. There were three main reasons for this decision: I missed the therapy room, a clinical arm to my business is a wise move, and I'd be able to more strategically diversify my income. But this decision brought me some anxiety, insomnia, and depression.I address these issues with my wonderful therapist, and did all the things that we therapists tell our clients to do. My worries and fears are probably normal for someone who feels the pressure to be successful in multiple businesses and endeavors. Join me as I share my insights on finding my private practice niche. You'll Learn: What is a niche, and how did I choose my niche for private practice? Who do I want to work with?My top four insights on finding my private practice niche:Niches are living and breathing things that evolve over time.Family and friends will always recommend people outside your niche.There is a relational component to marketing beyond your website.Even though my niche focuses on tech and business founders, working within other branches of these niches will add diversity to my work.--Ready to launch (or grow) your online course?Haven is our membership for therapists who want to turn their expertise into sustainable online income through courses, content, and simple systems that actually work.You'll get access to trainings, live accelerators, and a community that supports you every step of the way.Get on the waitlist: sellingthecouch.com/haven
In this episode, Stephen Seckler speaks with Michele Correnti about branding, websites, LinkedIn, content marketing, and how AI is changing the way law firms market themselves. They discuss what lawyers should do before and after launching a solo or small firm to build visibility, attract the right clients, and stay top of mind with referral sources. Michele Correnti, founder and CEO of Correnti Marketing, shares practical advice drawn from years of working with law firms and other professional service businesses. If you're thinking about launching a practice or rethinking your firm's online presence, this conversation is packed with tactical guidance. Key Takeaways Branding is more than a logo. Start marketing before launch day. Specificity attracts better clients. Niches can expand opportunity. Personal branding matters. LinkedIn should be used strategically. Websites should reflect the real audience. AI is a tool, not a replacement. Timestamps 00:00 - Why legal marketing matters after launching a firm 00:48 - Why potential clients won't find you automatically 01:16 - Michele Correnti's background in professional services marketing 03:43 - Photography, headshots, and visual branding 05:15 - What to do six months before leaving a firm 07:50 - Why your brand is really your reputation 09:16 - Using an ideal client to sharpen your message 16:04 - Personal LinkedIn profiles versus company pages 19:15 - How AI is changing SEO and search visibility 23:00 - Common online presence mistakes lawyers make 27:09 - Launching a firm as a coordinated campaign 32:58 - Where AI helps and where the human voice still matters 37:17 - The risks and opportunities of AI-generated images 40:47 - Three marketing priorities for the first 90 days
• Podly (Amazon Research) → https://bit.ly/PODPodly
Start Artist Song Time Album Year 0:01:57 Thurnin The Elysian Grove 5:41 Termina 2026 0:07:56 Kitka Women’s Vocal Ensemble Gelino (Georgia) 5:40 Kolo 2026 0:14:02 Jim Ghedi Twa Corbies 3:33 The Death of Robin Hood (Original Soundtrack) 2026 0:18:07 Moon Mother World in a Glass Jar 4:56 Meadowlands 2026 0:23:21 Wild Gods Carlene’s Pin 9:29 The Glorious Abysmal 2026 0:33:05 Cinder Well Beyond the Pale 4:23 A Blooming Body 2026 0:37:53 Flight76 abyss 5:15 The Abyss 2026 0:43:23 The Thorn Fountain 3:11 Single 2026 0:46:54 Michael Trew Shaniko 5:01 Shaniko b/w The Valley The Shadow 2026 Termina by Thurnin favorite track The Elysian Grove Jurre Timmer is the primary artist here, with additional vocals, guitars, and flute. These elegiac pieces in honour of lost loved ones is pensive and thoughtful. If delicate, melancholic guitars with sparse and subtle accompaniment is your thing, as it is mine, you will love this Kolo by Kitka Women’s Vocal Ensemble favorite track Gelino (Georgia) Kitka is based out of Oakland, CA, but you'd never guess it from their spine-tingling vocalizations. This release offers 15 exquisite renderings of the women's vocal traditions from Eastern Europe. Lushly layered and unforgettably eerie. Jim Ghedi “The Death of Robin Hood Soundtrack” 2026 Almost serendipitously, Jim Ghedi was tapped to provide the soundtrack to Michael Samoski's new film, starring Hugh Jackman. Typical of Ghedi, it is very dense, dark, and drone-y, the perfect combination for this film. I am torn between the original, What Will Become of England, and the traditional rendering of Twa Corbies, two ravens rendering the body of a slain knight. I'm going with the birds. Favourite Track: Twa Corbies Meadowlands by Moon Mother favorite track World in a Glass Jar Swedish dark/doom/psych/folk duo bring us this lushly melancholic offering. There are elements of post rock here and there, and plenty of reverb. The hushed guitar and softened percussion suit the delicate, wistful vocals. The Glorious Abysmal by WILD GODS favorite track Carlene’s Pin Here is some more delicious, dense, drone-y music, this time out of Scotland. As the title suggests, it is wonderfully dark and gloomy. A trio of long tracks are interspersed with short palate-cleansing entr'actes. Best heard straight through, but chew on Carlene's Pin to get a good taste. A Blooming Body by Cinder Well favorite track Beyond the Pale Bleak introspective dark folk, with delicately subdued production. The stories are what matter to multi-instrumentalist Amelia Baker on this release. Confessional and haunting. The Abyss by Flight76 favorite track abyss Multi-instrumentalist/composer Ian Wright's fourth release of music finds him still in fine classic progressive form. As in the prior release, the performances are stellar, the production impeccable. The Flight 76 project as released is an amalgamation of surviving original recordings, and newly recorded and reimagined tracks, keeping one foot firmly in the past, and another in the present. Fountain by The Thorn Formerly known as Large Plants, The Thorn have recently released two singles, and this is the older of the two. They have a lovely sense of psychedelia, melding it with folk rock, in pastoral settings. I hope they plan another full release soon. Shaniko b/w The Valley The Shadow by Michael Trew favorite track Shaniko I'm always eager to hear what Michael Trew has come up with, and never disappointed. This is a true single format, with two pieces, both with his wonderfully evocative vocals at the fore, a bit of a retro alt/rock feel. Both are exceptionally moving, but I'm going with the one about the Oregon ghost town, “Shaniko.”
Whether you like it or not...AI search is the way clients are finding professional organizers now. In this episode, Melissa breaks down three specific client categories that are showing up more and more in professional organizing, and why getting specific about them (on dedicated web pages, not buried in generic copy) is the key to being found by the people who need you most. Melissa covers women with ADHD and neurodivergence, women on GLP-1 medications, and women in perimenopause or menopause — what each group actually needs, the language they use to describe their struggles, and exactly how to structure your website, FAQs, and content so that both Google and AI search tools connect them to you. EPISODE MENTIONS: - *Organizing for People with ADHD* by Susan Pinsky (CLICK HERE) - Dr. Mary Claire Haver's perimenopause/menopause books (CLICK HERE) - Jen Mary of Everyday Style (CONNECT WITH JEN) - Melissa's prior episode on perimenopause with Kim Snodgrass of Rustic Home Organizing can be found in this podcast feed as epsiode 216 from January 2025. Timestamps: 01:42 – Why findability beats social media in 2026 03:24 – The three client categories, overview 06:05 – Category 1: Women with ADHD 08:09 – Recommended read: *Organizing for People with ADHD* 10:09 – Body doubling and the rise of "admin nights" 12:47 – Speaking the ADHD client's language 13:27 – SEO strategy: dedicated pages, FAQs, and reviews 15:20 – Networking and media opportunities for this niche 17:14 – Category 2: Women on GLP-1 medications 17:57 – The numbers: how many households, how many women 18:41 – Wardrobe changes during rapid weight loss 19:49 – Building a transitional wardrobe system 21:17 – Referral partnerships with stylists and consignment shops 22:00 – Sensitivity and safety notes for GLP-1 clients 24:13 – SEO strategy: specific drug names and journey phases 26:23 – Category 3: Perimenopause and menopause 27:03 – Body, temperature, and brain fog changes 28:23 – Recommended resource: Dr. Mary Claire Haver 28:59 – Talking to changing client needs 29:51 – Sharing your own story to build trust 31:21 – Turning all three niches into dedicated web pages 33:30 – Overlapping categories and building premium packages 34:48 – Wrap-up and call to action
In this bonus episode of The Modern Hairstylist Podcast, Hunter Donia and Jodie Brown come back to finish what they started. Gray transformations were promised in the trending service niches series and then completely forgotten, so consider this the part three that the Modern Stylist Movement group asked for.Gray transformation is one of the most in demand niches in the industry right now, and it is also the only one on the list that is deliberately designed to make your clients visit you less often. Hunter and Jodie break down what that actually means for your business, and how to build around it instead of getting blindsided by it.Key Takeaways:
• Podly (Amazon Research) → https://bit.ly/PODPodly
In today's episode, I chat with Abundance Party member Stephanie, a school counselor of 16 years who's transitioning into private practice across two states. She loves working with tweens & teens navigating friendship drama, but was getting jumbled trying to niche down without losing the variety she loves. We talk through her niche, why she shouldn't undercharge just because she's on the cheaper side of a state line, & how to talk directly to teens (& their parents) on her website. Sponsored by TherapyNotes®: Looking to switch EHRs? Try TherapyNotes® for 2 months free by using promo code ABUNDANT at therapynotes.com. Need help building and filling your practice? Check out the Abundance Party. For only $345, you'll get access to on-demand courses, trainings, scripts, templates, plus monthly group calls and 1:1 opportunities: https://www.abundancepracticebuilding.com/party Still struggling to explain what you do and who you help? My $27 Know Your Niche course helps you get crystal clear on your ideal client so your marketing finally clicks, your referrals improve, and growing your practice feels a whole lot easier: https://www.abundancepracticebuilding.com/niche
Lesley Logan comes back for part three of the Permission to Change series with a look at niches, alignment, and knowing when something you built has stopped fitting. She shares how a job she carefully curated turned into her own set of velvet handcuffs, and why a life that looks good on paper can quietly start to suffocate. Using stories from her own career pivots, she explains why realigning is not the same as failing. What looks like quitting is often just proof you are ready to grow. If you have any questions about this episode or want to get some of the resources we mentioned, head over to LesleyLogan.co/podcast https://lesleylogan.co/podcast/. If you have any comments or questions about the Be It pod shoot us a message at beit@lesleylogan.co mailto:beit@lesleylogan.co. And as always, if you're enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at LesleyLogan.co/subscribe https://lesleylogan.co/podcast/#follow-subscribe-free.In this episode you will learn about:The importance of giving yourself the same permission slip you give others.How to extract yourself from a trap without burning your whole life down.Your past niches give you real data, not vibes, to move forward.Stepping into alignment creates permission for the people around you.Why the people who truly get you will support your evolution, not question it.Episode References/Links:Permission Series Part 1 - https://beitpod.com/ep676Permission Series Part 2 - https://beitpod.com/ep677Ep 709 ft Megan Applegate - https://beitpod.com/ep709Submit your wins or questions - https://beitpod.com/questions If you enjoyed this episode, make sure and give us a five star rating and leave us a review on iTunes, Podcast Addict, Podchaser or Castbox. https://lovethepodcast.com/BITYSIDEALS! DEALS! DEALS! DEALS! https://onlinepilatesclasses.com/memberships/perks/#equipmentCheck out all our Preferred Vendors & Special Deals from Clair Sparrow, Sensate, Lyfefuel BeeKeeper's Naturals, Sauna Space, HigherDose, AG1 and ToeSox https://onlinepilatesclasses.com/memberships/perks/#equipmentBe in the know with all the workshops at OPC https://workshops.onlinepilatesclasses.com/lp-workshop-waitlistBe It Till You See It Podcast Survey https://pod.lesleylogan.co/be-it-podcasts-surveyBe a part of Lesley's Pilates Mentorship https://lesleylogan.co/elevate/FREE Ditching Busy Webinar https://ditchingbusy.com/Resources:Watch the Be It Till You See It podcast on YouTube! https://www.youtube.com/channel/UCq08HES7xLMvVa3Fy5DR8-gLesley Logan website https://lesleylogan.co/Be It Till You See It Podcast https://lesleylogan.co/podcast/Online Pilates Classes by Lesley Logan https://onlinepilatesclasses.com/Online Pilates Classes by Lesley Logan on YouTube https://www.youtube.com/channel/UCjogqXLnfyhS5VlU4rdzlnQProfitable Pilates https://profitablepilates.com/about/Follow Us on Social Media:Instagram https://www.instagram.com/lesley.logan/The Be It Till You See It Podcast YouTube channel https://www.youtube.com/channel/UCq08HES7xLMvVa3Fy5DR8-gFacebook https://www.facebook.com/llogan.pilatesLinkedIn https://www.linkedin.com/in/lesley-logan/The OPC YouTube Channel https://www.youtube.com/@OnlinePilatesClasses Episode Transcript:Lesley Logan 0:01 In your life, a lot of things that worked will stop working, and that is not a sign to force it to work. It is a sign to get curious about what will work, so you can get back into alignment.Lesley Logan 0:13 Welcome to the Be It Till You See It podcast, where we talk about taking messy action, knowing that perfect is boring. I'm Lesley Logan, Pilates instructor and fitness business coach. I've trained thousans of people around the world, and the number one thing I see stopping people from achieving anything is self-doubt. My friends, action brings clarity, and it's the antidote to fear. Each week, my guests will bring bold, executable, intrinsic, and targeted steps that you can use to put yourself first and be it till you see it. It's a practice, not a perfect. Let's get started.Lesley Logan 0:56 Hey, Be It babe, we are back with more episodes for that Permission to Change series because you requested it. You asked. We've had two already. You can go back and listen to them, or you can listen to this one. They all stand alone a little bit on their own. This one is actually because this one's a little more nuanced in that it's about niches. Niches is typically thought about as in the niche, the riches are in the niches, like what your business is, but it doesn't have to be that you're an entrepreneur and a niche could actually be a habit or a daily routine or a role in your family. So I think that there's a way too. Whenever you hear niche, you can think of alignment versus alignment, right? And so I want to talk about that. But thanks for being here, this is a solo episode week, so we'll have two episodes in our Permission to Change series. This one, and we'll have another one. They'll kind of go together, and I like doing these. I hope you like listening to them. If you hate them, let us know. If you love them, I would love to hear that too. If there's anything you want us to talk about more, we can do that as well. So I wanted to say, I think a lot of us, at the time that you're actually listening to this podcast, the age that I imagine you are, you have built stuff in your life or in your career or a daily routine, something you have created a role in your family or in your friendship group, and on paper it looks really good, and maybe even for a while, it felt really good. At some point, good things we can outgrow them, right? Can feel a little suffocated, frustrated. You want to change it. What I will say is, some of us will end up burning our whole life down, but that's not actually a good idea. Sometimes it is, but most of the time we just need to extract ourselves from the situation, like surgically remove that and evolve it. Right?Lesley Logan 2:53 I'll have a couple stories for you. So one I've told before, one I've told in different ways, different topics, but it's really applicable. So I had really created a good job for myself. The company I worked for, I was known in it. I was successful. People in power knew who I was. I'd impress them. I had a pretty locked-in schedule. I had power and control, and I could do a lot of things, right? And I was on a day off, and I saw an alert on my phone from a boss that I h a d, and it just sent me into a panic attack because while I had created, curated everything that I thought I wanted, I had been doing it for quite some time and had just gotten a little stale and suffocating and stressful, and I didn't know that you could create your own velvet handcuffs, but that's what I did. And I will say in that instance I did not blow everything up. I actually sat down with Brad and thought about, well, what do I want to do if we could snap our fingers, and then how do we carefully build that up so that I can extract myself from this thing that I've curated? Because you outgrow it. I will say that job was really great when I needed it.Lesley Logan 4:17 In 2010, I had left my full time salaried job, and I was like, "How am I going to make it?" And they're like, "Do you want this job?" And I was like, "Oh, that is how I'm going to make it. Yes." So it had been a lifeline when I needed it, for sure. And then I had created this niche for myself where it felt so great. And then there was parts of my life that I wanted to evolve, and I couldn't because of this trap that I had, my good- on- paper trap that I created. And I think it can be really difficult because we want to move faster. Ladies, w e don't want to ever be seen as a quitter. Everything should look successful, so we often don't remove ourselves from things because how can we explain that to other people? It's so embarrassing. In fact, it took me a long time to get out of a relationship with a partner that I knew a year prior to I really wanted to get out of, and a year prior to that we even took a break. But because it looked good on paper, and leaving there wasn't a good enough excuse in my ADHD brain. How am I going to do this? What are people going to say about me? All this different stuff, right? It really put me in a position where in 2013 I did blow up my life because that's the only way I felt like I had the confidence to actually get out of it. Like I had to do all of it at one time. Looking back, I probably could have done it a little differently, but I'm so grateful. You cannot take anyone's rock bottoms away.Lesley Logan 5:52 I share all this with you because, my loves, too often as recovering perfectionists and overachievers, we often are like, "Well, I said I would do this. I've been successful doing this. This is the thing that I do, so I have to keep doing it. Right?" If you always host Thanksgiving dinners, and it's become a slog, this is your permission slip to no longer host them. If you are always the one setting up dinners with all the girls, and it just feels like no one ever will do it, your full permission to stop. We are allowed to change our mind, to change what works for us, because we are changing all the time. Hello, your body is changing. Your body's changes are signs that even your desires for what feels good in your work and life will change. So we got to give ourselves those permission slips. We give them to other people. Why not ourselves?Lesley Logan 6:43 So, the thing I think about when I think of a niche is it really is meant to teach you, right? So, like data collection, right? Whatever job or project or event you did, there is data, actual data, not just vibes to go back on, and leaving my cush job that I curated for myself was not failure. I left on a high note, and a lot of people thought I was silly to leave, right? But I had this data that I have built every single studio I've ran for them. I have turned it around, so I can do that for other people. Right? So I don't need this cush job anymore because I can do that for other people with my own business that I'm creating. And after 10 years of doing that, I felt like I had to evolve again. If you have noticed the change we made at Profitable Pilates, we started doing that in 2024. Big announcement in 2025. Here we are in 2026, and we have another evolution of it. And it's not because I don't love what I'm doing and I'm not good at it. It's because how I am as a coach has changed, and so then the products that I offer have to change. But because I was in that niche, because I did it for so long, I have the data to back up that not only can I make those changes and still help people and still have an impact on people and still make it affordable for people. But I can do it and be successful at it.Lesley Logan 8:25 So when you have, when you are, whatever that role is in your family or whatever that project is you've always been doing or whatever, or that business you've been doing, you have data from every single time to show you that you're really successful doing those things, and so you can apply that success and that information and that confidence to everything else you're doing, anything else you're doing, right? And I think we can be really hard on ourselves, especially my ADHD friends, because it looks like we can be flaky because we bounce from one thing to the next. But our brain isn't, we're not flaky. Our brain is literally looking for a dopamine high. So, what I highly recommend, my ADHD loves who are listening, is if you feel like you're bouncing all around all the time and you haven't actually dug into a niche to get that data, then you do need to get systems in place. You do need to get some support from an ADHD expert who can help you put systems in place so that you can get the data from a niche, and then you can find better alignment in other places. You can apply that to where you are drawn to for better alignment. Doesn't mean you have to stick with something you don't like. No, I'm not saying that at all. But you do need to have systems in place so you can get the data, so you can get the confidence, so that you can move on. So you're not seeing yourself as a flaky person, but instead someone who has information and is making better decisions, right? There's, it's a nice way to reframe it. I do think that a lot of us are afraid to change our routines, our habits, our titles, our roles, because we are afraid of what people will think. They'll think we quit, or we must have failed, or there's something wrong with us, and so that creates like a social anxiety. We often feel like we have to figure out a way to articulate it in a way that people can understand us, but my love, that's just your perfectionist talking, because I actually think that the people who truly love and care for you don't need you to be perfect. They need you to be honest, and when you evolve, when you step into alignment, you are actually giving other people permission to do the same.Lesley Logan 10:43 So, for example, when I became a Pilates instructor, everybody told me to charge less than these other people because they've been teaching longer than me, like $5. And I was like, "That's so okay. Yeah, I get that. Like, they have more experience than me, but like I'm gonna have to work more hours to make the money I thought I could make doing this." And then I was like, "Well, who are you basing your rates off of?" And they're like, "Oh, we're basing our rates off of this person over here." And I was like, "Well, who are you basing your rates off of?" And they're basing this person over here. And I was like, "Well, when did you raise your rates last?" And they were like, "Oh, I just lowered them because of what's going on with the economy." I was like, "Holy fuck! Everyone is basing their rates off of someone who isn't even giving room for anyone to be underneath them to grow."Lesley Logan 11:26 My loves, every time you step into alignment, you are creating a permission structure for those around you, r ight? The rates I charge for sessions allow people who do have less experience than me to make a livable wage, right? So, if people around you don't understand what you're doing, one, that's okay. They're allowed to not understand. You do not have to explain it to them. And two, if they're judging you for it, they're probably not your people, right? So, permission to change friend groups, and I know it's hard as an adult. It's hard to make friends, right? It's truly difficult. There's a reason why my husband and I are best friends, and I know people think that's so weird and whatever, blah blah blah. But honestly, in today's world, for how our lives are, if he wasn't, I would probably not see my friends very much. So it's really nice. But he gets me, and I get him, and we get to give each other reminders to evolve. And hey, you're out of alignment. So the people around you should actually be like, yeah, I saw this coming, and not like, why did you do that? Because if they truly get you, they will see that you are out of alignment, and then this thing you're doing is stepping into alignment. If they are worried about how this affects them, then they'll be a little frustrated, and that's okay. They're allowed to be frustrated. You don't have to do things for other people ever. In fact, if you go back to our slowing down series, you will discover that the more you are curious, the more you are able to see what's going on around you. The easier it's for you to see, like, oh, these are my people, and oh, those aren't my people. That doesn't mean you ditch them. It just means that you don't do things for their benefit. You do things for you, and if it doesn't benefit them, it's okay. It is okay, my people pleasers. It's okay.Lesley Logan 13:27 All right, so this is a quick episode, but I just wanted to say that in your life, a lot of things that worked will stop working, and that is not a sign to force it to work. It is a sign to get curious about what will work, so you can get back into alignment. This podcast has evolved; the niche of this podcast has evolved because you have, you, the listener; me, the host. We have evolved. So, in order for this to keep working, it has to be in alignment for what we need, right? So, if you allow me to step into my alignment, you have to allow you to step into your alignment. Can't have standards for other people that we won't give to ourselves. We can't give freedoms to other people we don't give to ourselves. You are so worthy to change things that no longer feel aligned. You're allowed to extract the data from the experience you've had to build up your self-trust and your confidence, so that you know that going into this new thing, you're going to be successful over there too. Because you were successful here, you can learn new things. Look, you did it over there. Goes back to that episode with the guest we had, I believe Megan Applegate, who is like a resume builder, right? She's like, you need to take stock of all of your accomplishments, every single thing you did, even if you're a part of a team, because it's all part of helping you have self-trust and confidence that you can do new things. You can apply that to a new job, apply it to a new niche or a new role, or a new event.Lesley Logan 15:00 All right, take some stock, take some data collection time this week. We'll come back with another episode helping you find your superpower. So if you're someone who realizes you're out of alignment and you're not sure what alignment is, we're going to talk about that, so you don't have to start all the way over because that's not always ideal either. So send this to a friend who needs to hear it. And until next time, Be It Till You See It .Lesley Logan 15:20 That's all I got for this episode of the Be It Till You See It Podcast. One thing that would help both myself and future listeners is for you to rate the show and leave a review and follow or subscribe for free wherever you listen to your podcast. Also, make sure to introduce yourself over at the Be It Pod on Instagram. I would love to know more about you. Share this episode with whoever you think needs to hear it. Help us and others Be It Till You See It. Have an awesome day. Be It Till You See It is a production of The Bloom Podcast Network. If you want to leave us a message or a question that we might read on another episode, you can text us at +1-310-905-5534 or send a DM on Instagram @BeItPod.Brad Crowell 16:02 It's written, filmed, and recorded by your host, Lesley Logan, and me, Brad Crowell.Lesley Logan 16:07 It is transcribed, produced and edited by the epic team at Disenyo.co.Brad Crowell 16:12 Our theme music is by Ali at Apex Production Music and our branding by designer and artist, Gianfranco Cioffi.Lesley Logan 16:19 Special thanks to Melissa Solomon for creating our visuals.Brad Crowell 16:22 Also to Angelina Herico for adding all of our content to our website. And finally to Meridith Root for keeping us all on point and on time.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
In this episode of The Modern Hairstylist Podcast, Hunter Donia and Jodie Brown wrap up their two part series on trending service niches by breaking down the pros and cons of toppers, men's toppers, gray transformation, and trichology. If you have not listened to part one yet, Hunter strongly recommends starting there first.This episode gets into some of the more complex and emotionally heavy niches in the industry right now, and Hunter is as honest as ever about what the opportunity actually looks like versus what the marketing around it might be leading you to believe.Key Takeaways:
Episode Summary Michelle opens with the question a lot of solo PR pros have been quietly asking themselves: if I call myself a communications generalist on my website right now, am I costing myself money? Karen's answer is immediate — not 'am I?' but 'you already are.' What follows is a data-driven, practically grounded conversation about the specialization economy: the growing body of research across the freelance and independent consulting world in 2026 that shows generalists getting squeezed and specialists pulling away. Karen and Michelle aren't just reporting a trend — they're translating it specifically for PR and communications practitioners who've never had anyone apply this research to their work. The episode covers the bimodal income distribution hiding inside freelance averages, the vertical-horizontal framework for finding your niche, four common objections to specializing (with honest answers to each), a three-question filter for identifying your niche, and the metric-capturing habit that makes specialization pay off over time. This is a conversation for the solo practitioner who has 'I do everything' on their website tonight — and might be ready to change it. Episode Highlights [00:03] The Opening Question That Frames Everything: Michelle opens before the intro music with a direct question to Karen: if she calls herself a communications generalist on her website right now, is she costing herself money? Karen's answer: not 'am I?' but 'you already are.' The episode's premise is immediate and personal — and Karen and Michelle make clear they're talking to themselves too. [01:05] The Specialization Economy: What the Data Shows: Freelance and independent consulting data in 2026 is pointing in the same direction across multiple sources: generalists are getting squeezed and specialists are pulling away. The average US freelancer earning rate hides what Karen calls 'a canyon' — generalist content and writing on the low end, specialists in high-demand niches billing well over $100 an hour on the high end. Almost nobody is actually earning the average. The floor is dropping for generalized skills; the ceiling is rising for specialized ones. Karen's framing: the middle — 'I'm pretty good at a lot of things' — is where people get stuck. Note: some figures referenced in this episode are still working through the show's verification process; sourcing details will be linked in the resources section as they are confirmed. [04:13] Why Specialization Wins: The Practical Case, Not the Philosophical One: The argument for specializing isn't philosophical — it's structural. A generalist PR consultant competes with an enormous pool of other generalist PR consultants. Someone who specifically handles crisis communications for mid-size healthcare systems competes with a much smaller, more identifiable group. Smaller pool, higher rates, and — critically — the client doesn't have to explain their industry from scratch. That last point is underrated: starting a client engagement already fluent in their world, their vocabulary, and their stakeholders is worth real money. Karen also flags a related shift: companies are increasingly requiring proof of impact before hiring specialists, not just portfolios. That proof is much easier to produce when you've done the same kind of work for the same kind of client repeatedly. [06:40] The Vertical-Horizontal Framework: What Niching Actually Means in Practice: Karen and Michelle push back on the idea that niching just means picking an industry. The framework showing up across freelance research: pick a vertical (the industry — healthcare, legal, fintech, sustainability, professional services) and a horizontal (the service — media relations, crisis management, thought leadership, internal comms, funding round communications). Your niche is the intersection. Examples drawn from recent guests: Sharon Toerek does IP and marketing law for independent agencies. Kara Ryan came up through healthcare communications and built an advisor-led, AI-powered practice on top of that. Both dialed in the vertical and the horizontal. The practical test: once you say your niche out loud, it should stop sounding like a limitation and start sounding like a positioning statement. [09:06] The Filtering Benefit Nobody Talks About Enough: When you're specific, the wrong-fit inquiries mostly stop coming in. You stop getting the 'can you also just quickly help with our internal newsletter' request from an industry you don't want to be in. Positioning does some of your qualifying for you before the discovery call even happens. Karen and Michelle note this is deeply connected to scope creep — a topic worth its own episode. [10:02] Specialization Is an Income Stability Conversation, Not Just a Rate Conversation: Once you're known for a specific thing, you stop pitching one-off projects and start getting asked to stay. Broader freelance data shows a large majority of hiring managers plan to lean more on freelance and fractional talent for ongoing work — and that shift toward retainers happens specifically because specialists make ongoing relationships easy to justify. Nobody keeps a generalist on retainer. The FinTech thought leadership expert stays. The practical consequence: niching is often what makes the retainer conversation possible in the first place, and retainers solve the feast-or-famine cycle that most solo practitioners experience. [12:41] Four Objections — With Honest Answers: Karen and Michelle work through the four most common pushbacks they hear in the Solo PR Pro community. One: I'll turn away good work and go broke. Honest answer — there is a real ramp-up period of roughly six to twelve months; don't torch your existing client base overnight, shift new business conversations while honoring existing relationships. Two: my market is too small. Counter with math — a few hundred mid-sized healthcare systems in the country, you only need a handful of retained clients for a full solo practice; smaller pool of competitors is not the same as a smaller pool of clients. Three: I'll get bored. Flips the other way — as a generalist, every new client is a cold start; as a specialist, the energy goes into strategy instead of orientation. Four (the quiet one): what if I pick the wrong niche? [16:16] The Three-Question Filter (Plus an Unofficial Fourth): A practical framework for identifying your niche. Question 1: Where do you already have an unfair advantage? Past industry experience, a network, credentials, lived experience — something that means you start ahead of a stranger walking in cold. Question 2: Where's the budget? You can be brilliant in a niche that simply doesn't spend on PR. Healthcare, legal, financial services, B2B tech consistently show up as categories with real comms budgets. Question 3: Can you say it in one sentence — and does that sentence make a stranger say 'I know exactly who needs you'? If it requires three qualifying clauses, it's not sharp enough yet. The unofficial fourth: are you willing to hold the line publicly? Your website, your LinkedIn, your pitch all need to stay consistent or the positioning won't do its work. [18:11] Running the Filter Live: The In-House Bank Example: Karen and Michelle run a hypothetical listener through the filter: six years in-house at a regional bank, now doing a bit of everything for small business clients. Unfair advantage: already fluent in financial services vocabulary, compliance, and regulatory relationships — most PR consultants would need a year to learn that. Budget: financial services and fintech are consistently well-funded for communications. One sentence: 'I help community banks and credit unions navigate media and regulatory communications.' Karen: say that at a conference and watch how fast someone says 'I know someone who needs that.' [20:28] How to Prove It's Working: The Metric-Capturing Habit: For every engagement going forward in your niche, capture one number — one sentence, one metric, one outcome. Not a dramatic case study, just: 'Positioned the founder as a category expert; three inbound press inquiries within a month of the first byline running.' Build a running document, whether in Notion, a notes app, or wherever your system lives. Michelle: build it into your closeout process for every wrapped engagement, and into every campaign, not just every full client relationship. Karen: future you will be very grateful. Related Episodes That Solo Life, Episode 343: Sharon Toerek on Legal Protection, IP, and Building a Specialized Practice That Solo Life, Episode 341: Kara Ryan on Going Solo After 20 Years in Healthcare Comms Resources & Additional Information Doers Circle: The Future of Freelancing in 2026: 8 Trends Solopreneurs Can't Ignore Venture Lab: 10 Freelancing Trends in 2026 (Rates, Niches, and Client Expectations) Solo PR Pro membership community: soloprpro.com That Solo Life podcast website: thatsololife.com Host & Show Info That Solo Life is a podcast created for public relations, communication, and marketing professionals who work as independent and small practitioners. Hosted by Karen Swim, APR, President of Solo PR Pro, and Michelle Kane, Principal of Voice Matters, the show delivers expert insights, encouragement, and practical advice for solo PR pros navigating today's dynamic professional landscape. Listen to all episodes and catch up on previous conversations at thatsololife.com. Did this episode inspire you? If you found value in this conversation, please take a moment to leave us a review on your favorite podcast platform. Your feedback helps us reach more solo pros just like you! Don't forget to subscribe so you never miss an episode.
• Podly (Amazon Research) → https://bit.ly/PODPodly
In this episode of The Modern Hairstylist Podcast, Hunter Donia and Jodie Brown kick off a two part series breaking down the real pros and cons of some of the most popular service niches in the hair industry right now. Hunter has said for years that niching down is one of the most powerful things a stylist can do for their business, and this episode is proof of that. But it also gets honest about the fact that every niche comes with its own unique set of challenges that do not always get talked about.Hunter pulls directly from his experience working with over 20 six figure, fully booked Mastermind students, the majority of whom have a service specialty, to walk through what these niches actually look like from a business perspective once you are inside them.Key Takeaways:
In this episode I'm sharing 5 print on demand niches that you can target to increase your sales in the near future
Investor Fuel Real Estate Investing Mastermind - Audio Version
In this episode, Landon Dory, CEO of North Star Brokerage, shares insights on scaling outdoor hospitality properties, including RV parks and mobile home communities. Discover strategies for market growth, operational excellence, and building long-term client relationships. Professional Real Estate Investors - How we can help you: Investor Fuel Mastermind: Learn more about the Investor Fuel Mastermind, including 100% deal financing, massive discounts from vendors and sponsors you're already using, our world class community of over 150 members, and SO much more here: http://www.investorfuel.com/apply Investor Machine Marketing Partnership: Are you looking for consistent, high quality lead generation? Investor Machine is America's #1 lead generation service professional investors. Investor Machine provides true 'white glove' support to help you build the perfect marketing plan, then we'll execute it for you…talking and working together on an ongoing basis to help you hit YOUR goals! Learn more here: http://www.investormachine.com Coaching with Mike Hambright: Interested in 1 on 1 coaching with Mike Hambright? Mike coaches entrepreneurs looking to level up, build coaching or service based businesses (Mike runs multiple 7 and 8 figure a year businesses), building a coaching program and more. Learn more here: https://investorfuel.com/coachingwithmike Attend a Vacation/Mastermind Retreat with Mike Hambright: Interested in joining a "mini-mastermind" with Mike and his private clients on an upcoming "Retreat", either at locations like Cabo San Lucas, Napa, Park City ski trip, Yellowstone, or even at Mike's East Texas "Big H Ranch"? Learn more here: http://www.investorfuel.com/retreat Property Insurance: Join the largest and most investor friendly property insurance provider in 2 minutes. Free to join, and insure all your flips and rentals within minutes! There is NO easier insurance provider on the planet (turn insurance on or off in 1 minute without talking to anyone!), and there's no 15-30% agent mark up through this platform! Register here: https://myinvestorinsurance.com/ New Real Estate Investors - How we can work together: Investor Fuel Club (Coaching and Deal Partner Community): Looking to kickstart your real estate investing career? Join our one of a kind Coaching Community, Investor Fuel Club, where you'll get trained by some of the best real estate investors in America, and partner with them on deals! You don't need $ for deals…we'll partner with you and hold your hand along the way! Learn More here: http://www.investorfuel.com/club —--------------------
A sort of “companion” to our last piece- in this episode, we examine how there is a beauty in randomness within our aquariums!, and how we can foster it for our fishes' advantage!
Avec : Élise Goldfarb, entrepreneuse et influenceuse. Fred Hermel, journaliste à RMC. Et Benjamin Amar, professeur d'histoire-géo. - Accompagnée de Martin Bourdin et sa bande, Estelle Denis s'invite à la table des français pour traiter des sujets qui font leur quotidien. Société, conso, actualité, débats, coup de gueule, coups de cœurs… En simultané sur RMC Story.
Avec : Élise Goldfarb, entrepreneuse et influenceuse. Fred Hermel, journaliste à RMC. Et Benjamin Amar, professeur d'histoire-géo. - Accompagnée de Martin Bourdin et sa bande, Estelle Denis s'invite à la table des français pour traiter des sujets qui font leur quotidien. Société, conso, actualité, débats, coup de gueule, coups de cœurs… En simultané sur RMC Story.
This episode will change how you sell on Etsy forever...In today's episode, I break down the biggest reasons why searching the internet for niches to sell on Etsy is a bad idea. I'm revealing the best customers to sell to on Etsy and how you can increase Etsy sales in 2026.Feeling stuck with your Etsy shop? Inside our Ultimate Etsy course and coaching program, we believe there's no one size fits all strategy. Every shop is different. That's why the first step is to book a call with our team so we can understand your goals, identify what's holding your shop back, and help you create a clear path to growth.
In this episode I'm sharing 5 print on demand niches that you can target to increase your sales in the near future
Learn how to do Etsy SEO in the new age of AI, search intent, and long-tail buyer searches so your listings have a better chance of getting found on Etsy, Google, ChatGPT, and AI search tools. I'll break down what Etsy SEO strategies still work, what sellers are getting wrong, why poor performance is not always an SEO problem, and how to use AI for Etsy SEO without blindly copying generic outputs. You'll also see how an Etsy SEO Council workflow can analyze titles, tags, descriptions, conversion issues, and listing quality to help improve your Etsy shop visibility and sales.
Elsie Escobar and Christabel Nsiah-Buadi champion the idea that your podcast episodes are a living archive that can evolve long after you hit publish. They discuss how dynamic audio insertion is more than just an ad tool—it is a creative way to keep content and community engagement alive.Together, they unpack the editorial perspective, discuss how to close the narrative gap for listeners, and share actionable insights from real-world experiments. Plus, creators will learn practical strategies to turn a static back catalog into a living, breathing part of their podcasting journey. This episode encourages podcasters to think differently about their shows, identify new ways to serve their communities, and learn from the successes and surprises of podcast campaign experiments.Guest Co-hostChristabel Nsiah-Buadi (Your Podcast Pipeline): Christabel has been on every side of the microphone. She spent years directing breaking news coverage for NPR before moving to Spotify to design and lead their Sound Up incubator programs. Today, she helps independent creators and brands build editorial authority through her platform, Your Podcast Pipeline.Connect with Christabel!Christabel's websiteInstagramThreadsChristabel Nsiah-Buadi FRSA | LinkedInPeople & ShowsHeartsofGoldPodcastThe Sound Off PodcastSchool of Podcasting: Launch, Grow, and Monetize Your PodcastGrowth Labs & Podcast Growth Education!Live Q&A: Inside Captivate's New Monetization Suite - YouTubeAre You Ready for Podcast Ads? (Diagnostic Checklist) - YouTubeHow to Use Captivate Marketplace, AIME Campaign Management (Live Walkthrough) - YouTubeEp 34 of In & Around Podcasting - Reach, Niches, and Real Numbers: What Advertisers Really Want from Podcasts - In & Around PodcastingIn & Around Podcasting is a podcast industry podcast started by Mark Asquith and Danny Brown and now hosted by Elsie Escobar and Rob Walch, continuing its mission as an industry show that belongs to the whole community.If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app! You can also drop us a tip at https://www.inandaroundpodcasting.com/support, too!If you're an independent creator who would like to co-host with us, please let us know by emailing the show! community@captivate.fm.Please tell your friends that the show is available on Spotify, Apple Podcasts, and YouTube, plus wherever else they may listen to their podcasts.If you'd like your podcast trailer featuring in our "Wave File" segment, submit it via this quick contact form, please.The podcast is also available at In & Around Podcasting.This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy
In this episode I'm sharing 5 print on demand niches that you can target to increase your sales in the near future
To niche or not (to specialize) is something that many freelancers question, something that many freelance creatives who are multi-passionate, are concerned about. How do you specialize when you have a diverse range of interests and skills? In this episode Alvalyn breaks down some options, shares from her own experiences, and leaves you with one key strategy that will help you position correctly. She also shares that the podcast is being rebranded and renamed and to watch for that with the next episode.
Today in the business of podcasting:Podcast Movement has received nearly 800 submissions for the upcoming New York City edition of the conference and business summit.Next Audio co-founder Lemya Soltani detailed on LinkedIn how her MENA audio network hosted a Cannes Lions networking event without VC funding, cutting costs through shared boat rentals, local catering, and budget flights. Sounds Profitable's Bryan Barletta shared a similar low-cost Cannes playbook, showing brands don't need big budgets to make an impact at the festival.A Sounds Profitable panel from Cannes Lions, "Riches vs Niches," is now live on YouTube, featuring executives from SoundStack, Red Seat Ventures, ART19, and ADOPTER Media. The group makes the case that niche podcasts can outperform broad-reach shows on engagement, ad rates, and subscription revenue.Deep Blue Sports + Entertainment and Mondo Metrics launched the Women's Sports Index, a real-time platform benchmarking media value across women's sports using social data. The tool aims to fill gaps left by traditional ratings metrics as new women's sports leagues build fan bases largely through social media.Nielsen's May 2026 survey found PM drive listening now leads AM drive across the top 10 U.S. radio markets, with afternoon share continuing to grow year over year. The trend challenges long-standing assumptions about morning drive's dominance in radio ad planning.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.
Today in the business of podcasting:Podcast Movement has received nearly 800 submissions for the upcoming New York City edition of the conference and business summit.Next Audio co-founder Lemya Soltani detailed on LinkedIn how her MENA audio network hosted a Cannes Lions networking event without VC funding, cutting costs through shared boat rentals, local catering, and budget flights. Sounds Profitable's Bryan Barletta shared a similar low-cost Cannes playbook, showing brands don't need big budgets to make an impact at the festival.A Sounds Profitable panel from Cannes Lions, "Riches vs Niches," is now live on YouTube, featuring executives from SoundStack, Red Seat Ventures, ART19, and ADOPTER Media. The group makes the case that niche podcasts can outperform broad-reach shows on engagement, ad rates, and subscription revenue.Deep Blue Sports + Entertainment and Mondo Metrics launched the Women's Sports Index, a real-time platform benchmarking media value across women's sports using social data. The tool aims to fill gaps left by traditional ratings metrics as new women's sports leagues build fan bases largely through social media.Nielsen's May 2026 survey found PM drive listening now leads AM drive across the top 10 U.S. radio markets, with afternoon share continuing to grow year over year. The trend challenges long-standing assumptions about morning drive's dominance in radio ad planning.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.
Artist Song Time Album Year Aquacadia The Forest Edge 6:19 At the Forest Edge 2026 Chantelle Smith & Richard Wileman Wheel Of Fortune 7:49 Samhain Tree 2026 Grice Traveller 3:09 Filter 2026 Grice Canticle (Fayre) 2:10 Filter 2026 Baby Cool Mirage 3:20 Infinity Baby 2026 Marisa Anderson Sarvi Simin 4:10 The Anthology of UnAmerican Folk Music 2026 Sudan Dudan Gard og grind 5:02 Mørke refrenger 2026 Albion Mis Mai 3:14 It Was In The Month Of May I 2026 The Glass Society The Glass Society 5:01 The Glass Society 2026 Gealdýr Wyrmbana II (feat. Faeloria) 2:25 Wyrmbana II (feat. Faeloria) – Single 2026 Dan Caine Glass Bottom Boat 2:10 Momentum 2025 Dan Caine Flow State 2:37 Momentum 2025 Chelsea Wolfe Death is Not the End 4:12 Single 2026 At the Forest Edge by Aquacadia favorite track The Forest Edge This San Antonio duo bring a retro feel on this release, veering from Renaissance folk to progressive rock, and toss in some electronica…a bit of something for everyone. My favourite side is when they mix both the acoustic and electric guitars, which is done to perfection on the opening track, The Forest Edge. Samhain Tree by Chantelle Smith & Richard Wileman favorite track Wheel Of Fortune Wyrd/prog folk multi-instrumentalist duo hailing from Swindon have given us this lovely release. Both sing, and Chantelle plays guitar, harp, hurdy gurdy, shruti box, and bodran, with Richard providing all manner of guitars, bouzouki, keys, percussion, dulcimer and accordion. FILTER by GRICE favorite track Canticle (Fayre) We are blessed once again with a release from GRICE. He deftly flutters from the ethereal to art rock and pop, then jumps into jazz territory, with his silken voice properly at center stage. There are a slew of venerable guests to assist him here, from the usual instrumentation to the exotic. Infinity Baby by Baby Cool favorite track Mirage Led by Grace Cuell, this psych folk release offers both swiftly moving folk rock as well as lushly melodic balladry. Besides vocals, instrumentation is acoustic, electric, and pedal steel guitars, harp, synths, bass, and various percussive elements. The Anthology of UnAmerican Folk Music by Marisa Anderson favorite track Sarvi Simin Inspired by a 1952 Folkways compilation, guitarist Marisa Anderson has reimagined folk tunes from areas with which the US has been in conflict in the modern era. Besides electric, acoustic, and pedal steel guitars, you will hear accordion, violin, viola, and various keyboards. From Afghanistan to Vietnam, this is a thoughtful trip into the international language of music. Mørke refrenger by Sudan Dudan favorite track Gard og grind This is a critically acclaimed acoustic Norwegian traditional folk duo. With both male and female vocals, other instrumentation is comprised of guitar, langeleik, fiddle, harmonium, and jaw harp. Most of the songs have a serene quality to them, and some are quite haunting. Thoroughly enjoyable It Was In The Month Of May I by Albion favorite track Mis Mai Joe Parrish James brings another finely crafted Celtic/prog/rock/folk release. It ranges from acoustic folk tracks to jubilantly epic electric extravaganzas, never leaving behind Joe's Celtic roots. I am torn between the opening track, which is satisfyingly sung in Welsh, and the wistfully plaintive Cherry Hill (Maya II), but going with Mis Mai. The Glass Society by The Glass Society favorite track The Glass Society Multi-instrumentalist and composer Jon Farley has returned, collaborating with the phenomenal Alex Deane on lead vocals and nimble-fingered Julian Brotherhood on guitars and vocals. This is a powerful treatise that mostly centers unflinchingly on modern alienation. There are some bright spots as well, with Farley's genuine lyrics as poignant whether tackling the evil or the sublime. Not a bad track in the bunch, but the opening title track sets the stage. Cyning by Gealdýr favorite track Excalibur Dutch singer-songwriter Jonathan Berendsma, uses the pseudonym, “Gealdýr,” for his forays into Nordic folk. This release focuses on the Arthurian legends, and beautifully captures their mist-shrouded mythic antiquity. Momentum by Dan Caine favorite track Flow State Ambient guitarist from Liverpool uses post rock as a backdrop for these 6 solo pieces, but in a subtle and quiet sort of way, rather than it's typical presentation. My only complaint is that I could handle twice as many tracks, as it's a wonderful place to get settled into. Death Is Not The End by CHELSEA WOLFE Alt-rocker Chelsea Wolfe has released two singles (hopefully ahead of another full release), this one, and “The Dark.” I love the relentless build of this one, beginning in a whisper and concluding with an impassioned insistence.
Episode Summary In this episode of the Work at Home Rockstar Podcast, Tim Melanson sits down with Curtis McCullom, CEO and Clinical Hypnotherapist at Bespoke Human Potential Coaching. Curtis shares how his LEGIT Mindset framework, centered around learning, growing, expanding, and transforming, has shaped both his personal journey and the work he does with entrepreneurs looking to overcome the mental roadblocks holding them back. The conversation explores why setbacks are often valuable teachers, how knowing your numbers can change your business, and why authenticity is more important than perfection. Curtis also shares practical advice for building a productive work-from-home environment, finding the right clients, and creating a business that aligns with who you are. Whether you're just starting your entrepreneurial journey or looking for a fresh perspective on growth, this episode offers plenty of mindset shifts and practical lessons to help you keep moving forward. Who is Curtis McCullom? Curtis McCullom is the CEO and Clinical Hypnotherapist at Bespoke Human Potential Coaching. He helps high-achieving CEOs, founders, and entrepreneurs identify and release subconscious blind spots that may be limiting their performance, clarity, and income. Drawing from decades of business, sales, and coaching experience, Curtis combines mindset coaching with his LEGIT Mindset framework to help clients better understand themselves, build confidence, and move toward meaningful personal and professional growth. Connect with Curtis McCullom Website: http://www.bespokehumanpotentialcoaching.com/ Website: https://curtismccullom.com YouTube: https://youtube.com/@curtismccullom LinkedIn: https://www.linkedin.com/in/curtis-mccullom/ Facebook: https://www.facebook.com/BespokeHumanPotential Facebook: https://www.facebook.com/curtis.mccullom.BHPC/ Instagram: https://www.instagram.com/curtis.mccullom/ X: https://twitter.com/curtisBmccullom TikTok: https://tiktok.com/@curtismccullom Host Contact Details Website: https://workathomerockstar.com Facebook: https://www.facebook.com/workathomerockstar Instagram: https://www.instagram.com/workathomerockstar/ LinkedIn: https://www.linkedin.com/in/timmelanson/ YouTube: https://www.youtube.com/@WorkAtHomeRockStarPodcast Twitter: https://twitter.com/workathomestar Email: tim@workathomerockstar.com Timestamps 00:00 Meet Curtis McCullom 00:50 LEGIT Mindset Framework 02:27 Responding Not Reacting 04:39 Subconscious Lessons Loop 07:27 Better Questions Not Why 09:34 Early Sales Failure Turnaround 11:36 Asking for Help and 80 Percent 13:14 Know Your Numbers Game 16:05 Find Your Voice and Baseline 17:53 Bespoke Coaching and Niches 20:00 Choosing the Right Clients 20:40 Trial and Error Growth 22:34 Home Office Setup 25:07 Boundaries at Home 27:11 Tools Without Distraction 29:03 Authenticity Over Gear 30:04 Coaching Offer and Calls 31:24 Root Causes of Fear 32:30 Not Good Enough Belief 33:44 Mindset Beats Talent 36:29 Music Favorites and Listening 38:40 Final Thanks and Outro Disclaimers Mindset & Coaching Disclaimer This episode shares Curtis McCullom's personal coaching philosophy and professional experience. The ideas discussed are intended for educational and inspirational purposes and are not a substitute for professional medical, mental health, legal, or financial advice. Therapeutic Perspective Disclaimer This conversation includes discussions about subconscious patterns, hypnotherapy, NLP, and emotional growth. These topics are presented from the guest's professional perspective and should not be interpreted as medical or psychological treatment advice.
In this episode I'm sharing 5 print on demand niches that you can target to increase your sales in the near future
In this episode I'm sharing 5 print on demand niches that you can target to increase your sales in the near future
Today's guest is William Morgan, the co-founder of Restless Egg, a London-based incubator and accelerator designed specifically for a new class of “artist-founders” whose work synthesizes art, technology, and commercial product design.His thesis: The tech sector's obsession with optimization can't help us discover the genuinely novel forms of human experience that this intelligent substrate makes possible. If we want something truly better, we need to cultivate the taste and discernment to know which futures are worth living in — and radically expand our imagination regarding what human-machine relationships can actually look like.✨ Become a founding member to access my online courses, including Jurassic Worlding and How To Live In The Future✨ Browse and buy the books we mention on the show at Bookshop.org✨ Stream and download my music at artist-owned (!) Subvert.fm✨ Learn about Atlas Research Group, my new team building sovereign infrastructure for social coherence and collective intelligence.Chapters00:00 Teaser: Taste & Sovereign Choice02:46 Intro 06:41 Meet William Morgan 08:05 The Origins of The Avant-Garde 10:09 Taste and Abundance 12:12 Luxury Tech and Experience 15:57 Why Experiment? 20:21 Venture Models and Niches 25:20 The Sense Organs of Society 30:51 Rethinking Venture Incentives 38:54 Slop and Subculture Rebellion 47:13 Beyond “In” or “Out” 50:51 Founder Experiments Showcase 57:03 Scenius is Real ValueMentionedRestless Egg's Half Dozen NewsletterArt Is Everything You Don't Have To Do by Cory DoctorowThe Usefulness of Useless Knowledge by Abraham FlexnerThis collective is radically rethinking what it means to make art by Thom Waite at Dazed DigitalThe Dimensions of Experience by Andrew P. SmithMount Analogue by René DaumalThe Nerves of Government by Karl DeutschWhy Software is Eating The World by Marc AndreessenY Combinator's Simple Agreement for Future EquityCommon As Airby Lewis HydeStanding by Wordsby Wendell BerryRight Story, Wrong Storyby Tyson YunkaportaFall by Neal StephensonThe Politics of Visionby Lydia NochlinThe Key to Science Fictionby Damien WalterFlora WeilAntithykeraCCRULuciana ParisiGeorge BatailleMatthew David Segall This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit michaelgarfield.substack.com/subscribe
Rob is joined by industry peers Dave Hamilton, Luke Slota, and Marques Pfaff to talk about the realities of podcast advertising. The group discusses the realistic download numbers needed for host-read sponsorships, comparing traditional CPM models to cost-per-action (CPA) campaigns.The conversation covers the necessity of video in modern podcasting. While video aids discoverability and search on platforms like YouTube, the panel agrees that audio remains the core experience for loyal subscribers who drive actual sales.Finally, the group shares the biggest mistakes creators make when working with advertisers. From skipping over ad-read instructions to overpricing their shows, the peers outline how to build credible, long-term relationships with brands.Guest ContributorsDave Hamilton — Backbeat Media, Gig Gab, Mac Geek Gab, and Business BrainLuke Slota — The Out Loud GroupMarques Pfaff — Amplitude Media PartnersLinks to interesting things from this episodeGrowth Labs Sessions!Are You Ready for Podcast Ads? (Diagnostic Checklist) - YouTubeHow to Use Captivate Marketplace, AIME Campaign Management (Live Walkthrough)People, Shows & LinksAmplitude MediaThe Outloud GroupGig Gab — A Weekly Podcast for Working Musicians - Gig GabBackBeat MediaMac Geek Gab PodcastA Weekly Podcast For Entrepreneurs Who Do The Work - Business Brain - The Entrepreneurs' PodcastIn & Around Podcasting is a podcast industry podcast started by Mark Asquith and Danny Brown and now hosted by Elsie Escobar and Rob Walch, continuing its mission as an industry show that belongs to the whole community.If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app! You can also drop us a tip at https://www.inandaroundpodcasting.com/support, too!If you're an independent creator who would like to co-host with us, please let us know by emailing the show! community@captivate.fm.Please tell your friends that the show is available on Spotify, Apple Podcasts, and YouTube, plus wherever else they may listen to their podcasts.If you'd like your podcast trailer featuring in our "Wave File" segment, submit it via this quick contact form, please.The podcast is also available at In & Around Podcasting.This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy
Host Jason Pereira interviews Michael Barrasso, co-founder and CEO of WealthReach, about an AI platform designed to help financial advisors get found online. Barrasso explains that most advisor websites fail because they rely on generic templates or expensive designs that lack basic search engine optimization (SEO). WealthReach solves this by building custom websites powered by a 24/7 AI engine that constantly researches keywords, updates content, and ensures the firm ranks high on both Google and modern AI search tools like ChatGPT and Claude.The platform also includes a "Convert" feature, which uses a website tracking pixel to identify anonymous visitors who browse the site but leave without filling out a form. By turning vague web traffic into actual prospect names and contact data, WealthReach allows advisors to move past basic referrals and tap into an automated, repeatable system for booking new client appointments.This episode is a must-listen for financial advisors looking to modernize their marketing strategy and discover how to get their firms cited by AI search engines.Episode Highlights:00:00 Welcome to Fintech Impact00:23 Meet WealthReach00:56 Origin Story and Growth02:02 Why Advisors Struggle04:15 Website SEO Audit Findings06:09 Custom Sites and Messaging08:29 Attract SEO Engine11:38 Advisor Workflow Options13:24 Staying Ahead of Google15:41 Early Results and ROI19:22 Convert Module and Referrals21:00 Niches and Long Tail SEO24:54 Rapid Fire Closing Questions27:33 Wrap Up and CreditsResources:Facebook – Jason Pereira's FacebookLinkedIn – Jason Pereira's LinkedInWoodgate.com – SponsorWealthReachLinkedIn - Michael Barrasso's LinkedIn Hosted on Acast. See acast.com/privacy for more information.
This week, I welcome Barb Strait, owner of Straight Away Travel and Pickleball in Paradise, to first discuss the latest trending news in the travel industry, including the World Cup kicking off, record sargassum in the Caribbean, and much more. Later, Strait provides insights on how finding your niche in travel can lead to big revenue. She shares her story of first starting in travel by selling only Disney, and how she's found success in the Pickleball niche. Strait closes with tips on what fellow advisors should focus on when diving into niche travel. The discussion on niche travel begins after the 15-minute mark. Today's episode sponsor: Brendan Vacations Your clients are dreaming of Ireland and Scotland. Brendan Vacations has been turning those dreams into unforgettable journeys for over 55 years, from private driver experiences and castle stays to self-drive adventures and intimate small group tours. And right now, advisors can earn an exclusive incentive on every booking. Don't miss it. Visit brendanvacations.com/traveladvisors to learn more. Have any feedback or questions? Want to sponsor the show? Contact us at Podcast@TravelPulse.com and follow us on social media @TravelPulse.See omnystudio.com/listener for privacy information.
In this episode I'm sharing 5 print on demand niches that you can target to increase your sales in the near future
Vendor channel consolidation continues to restructure the MSP landscape, with private equity-backed rollups driving both market concentration at the top and increased deal volume. This episode centers on the sale of Worksighted, a 25-year-old, $27 million revenue MSP with strong vertical focus in healthcare and construction, to Thrive in a 35-day close. The structural mechanism at play is an increasing market segmentation where larger MSPs systematically acquire or merge with similarly sized providers, often leaving a gap for smaller operators as larger entities move upmarket. Primary evidence for this consolidation includes direct transaction data and workflow. According to Abraham Garver, his team handled 132 vetted buyer candidates for Worksighted, resulting in eight competitive offers after 76 signed NDAs. Thrive, having completed 27 MSP acquisitions, was able to accelerate the deal's timeline due to deep experience and preparation by both buyer and seller. The trend is further supported by Q2 market updates indicating 22 U.S. MSPs likely to come to market in 2026 and over 120 M&A transactions in Q1 alone, as reported by Drake Star. Related developments highlight the bifurcation of deal opportunities by provider size and the associated liquidity for MSPs. Private equity buyers increasingly favor acquisitions with a minimum of $3 million in revenue and $500,000 in EBITDA, while smaller MSPs are more commonly left to pursue peer-to-peer mergers or organic growth strategies. The episode also addresses the operational pitfalls of optimizing solely for high recurring revenue percentages, with evidence suggesting buyers offer premiums for organic growth and new client acquisition rather than rigid recurring revenue thresholds. For operators, these dynamics generate clear tradeoffs and risks. Larger MSPs face the challenge of integrating acquired firms and potentially divesting smaller clients who do not meet their revised minimums. Smaller MSPs may find opportunity by acquiring divested clients or targeting niche segments that fall beneath larger consolidators' thresholds. For all providers, the importance of thorough preparation, clean financials, and strategic clarity on post-transaction roles emerges as a key safeguard against value loss and disruption. Rigid adherence to target metrics not grounded in buyer behavior—such as focusing excessively on monthly recurring revenue—carries the risk of reduced flexibility and diminished exit prospects. Sponsored by:ScalePad ABCS Sloutions LLC
Most growing companies are held together by spreadsheets that nobody fully understands — built by someone who left three jobs ago, maintained by someone who doesn't know why it exists, and quietly critical to daily operations. In this episode, Jeff Mains sits down with Garrett Fritz, co-founder of MetaCTO, a fractional CTO firm that helps mid-market companies transform outdated operational processes into custom, scalable software.Garrett breaks down why so many organizations are trapped in the "if it ain't broke, don't fix it" mindset, how AI has lowered the barrier to custom software without eliminating the need for expertise, and when it actually makes sense to build your own tool versus buying off-the-shelf SaaS. He also shares how internal tools can evolve into white-labeled revenue generators — and the most common mistake founders make when they try to take that leap too fast.Whether you're drowning in manual processes, questioning your SaaS spend, or wondering how to implement AI responsibly, this episode delivers a practical, no-hype roadmap.Key Takeaways4:37 — **The #1 operational inefficiency Garrett sees:** Hundreds or thousands of employees running mission-critical operations on a spreadsheet built a decade ago by someone who's since been promoted — and nobody knows why it has the formulas it has. 6:15 — **What "turning spreadsheets into apps" actually means:** MetaCTO embeds in the business, decodes the spreadsheets, understands the workflows, and builds working software that can replace the internal process — or be taken to market as a SaaS product. 7:54 — **Profitable from day one:** Because Garrett and his partner came with a thick Rolodex from 15–20 years in tech leadership, MetaCTO launched with clients already lined up — no burning cash to find product-market fit. 13:27 — **70% of AI POCs never see the light of day:** The excitement dies when teams realize how much effort is involved. MetaCTO's focus is getting those 90%-done prototypes all the way to the finish line. 18:34 — **Build custom vs. buy SaaS — the real decision framework:** After 2–4 weeks embedded in a business, MetaCTO looks at licensing costs, actual feature utilization (often just 2% of the SaaS product), man-hours wasted, and growth trajectory to determine the ROI break-even point. 28:25 — **Niches win:** SaaS isn't dead — it's narrowing. The companies gaining ground are building hyper-specific tools for specific industries (think: Procore, but only for commercial plumbers) where the UI, reports, and workflows are built around exactly how that niche operates. 31:33 — **The #1 mistake when productizing internal software:** Not talking to the second customer. Your problems aren't always everyone else's problems. Validate outside your organization before building for market, or you risk six months of rework when the deltas turn out to be core to the platform. 33:40 — **How to actually quantify the ROI of custom software:** Bake usage analytics into every product from day one. Track utilization, time on platform, transactions processed, and revenue generated — then compare to the man-hour cost baseline captured during discovery. 39:14 — **Responsible AI implementation starts with one rule: Resist "Accept All."** Don't grant admin tokens to AI agents for convenience. Suffer through permissions early so you don't face irreparable reputation or business damage when a bad actor exploits an over-permissioned agent. 41:22 — **The smartest first step for any leader feeling stuck:** Use AI tools like Replit to build a prototype with fake data. Don't try to connect it to real systems — just use it to force yourself through the problem-solving process. Come to the conversation with a working wireframe and you'll skip weeks of expensive discovery.Tweetable QuotesAt the heart of it is some Excel spreadsheet that some employee made 10 years ago — and it is critical to the operation." — Garrett Fritz"70% of AI proof of concept projects have never seen the light of day. It's pretty common to get excited about something and then realize, oh, this is a lot more effort than we thought." — Garrett Fritz"You can't just give a layman a chainsaw and expect to be a carpenter. A little bit of finesse and experience goes a long way." — Garrett Fritz"The niches win. The companies gaining ground are building hyper-specific tools for specific industries — where the UI, reports, and workflows are built around exactly how that niche operates." — Garrett Fritz"We never build it and run away. And as you can imagine, anyone who's created a piece of software has never said 'I'm done' either." — Garrett Fritz"Resist 'Accept All.' Give the AI admin access for convenience, and you're one bad actor away from irreparable damage to your business." — Garrett Fritz"AI is most valuable when it's applied to real business friction — not just trendy experiments or chatbots. Nobody needs another one of those." — Jeff MainsSaaS Leadership Lessons1. Familiarity is the enemy of efficiency. The "if it ain't broke, don't fix it" mentality keeps organizations locked in spreadsheet-driven operations for years — sometimes decades. The pain point has to get big enough to justify change, but by then the cost of switching is enormous. Don't wait for a crisis to modernize.2. The barrier to custom software has dropped — but expertise still matters. AI tools like Replit and Lovable have made it possible for non-developers to prototype software. But there's a massive gap between a 90%-done prototype and a production-ready, secure, maintainable application. Knowing what you're doing still matters.3. Don't buy features you'll never use. Most enterprise SaaS customers use 2% of the product's functionality — but pay for 100% of the license. When your team is only using 2% of the product and only 50% of the people who should be using it actually are, you're compounding inefficiency at every layer.4. Build for the second customer before you build for the market. If you think your internal tool has market potential, validate it with people outside your organization before investing further. Your problems are not automatically everyone else's problems. The cost of discovering core delta requirements after six months of development is enormous.5. Measure everything from day one. Custom software that doesn't have baked-in usage analytics is a black box. You can't demonstrate ROI, you can't justify ongoing investment, and you can't make intelligent roadmap decisions. Instrument every product with utilization metrics, transaction data, and performance monitoring from the start.6. AI governance isn't optional — it's the first conversation. The most dangerous thing you can do is grant your AI agents broad permissions during development and never revisit it. Treat AI like a junior employee: define its scope, limit its access, and require human approval for anything with downstream consequences. Someone always has to be the final buck.Guest Resourcesgarrett@metacto.comhttps://metacto.com/https://www.linkedin.com/in/grfritz/https://www.linkedin.com/in/grfritz/Episode SponsorThe Futureproof Series - https://www.youtube.com/playlist?list=PLfkXKUPZ5xuOqMPR7_gzGybncTtavyR1NThe Captain's KeysSmall Fish, Big Pond – https://smallfishbigpond.com/ Use the promo code ‘SaaSFuel'Champion Leadership Group – https://championleadership.com/SaaS Fuel ResourcesWebsite - https://championleadership.com/Jeff Mains on LinkedIn - https://www.linkedin.com/in/jeffkmains/Twitter - https://twitter.com/jeffkmainsFacebook - https://www.facebook.com/thesaasguy/Instagram - https://instagram.com/jeffkmains
Start Artist Song Time Album Year 0:02:18 Henry Parker Ravens At Alport (Psalms) 3:55 The Dark Peak 2026 0:06:36 Mari Mathias Can y Melinydd 4:05 Cyfarwydd 2026 0:10:59 GoGo Penguin Call to the Void 5:01 Call to the Void 2026 0:16:24 Aisling Urwin One Day All Of This Will End 6:19 The Other Place 2026 0:22:54 Jim Ghedi The Hungry Child 5:50 The Hungry Child 2026 0:29:06 Vishal Naidu Gallops In The Mist 5:15 Aeons In Stillness 2025 0:34:36 Kalandra Everything In Its Right Place (Radiohead Cover) 4:32 Single 2026 0:39:35 In the Labyrinth Kabul 4:02 Worlds on Fire 2026 0:44:03 Ed O’Brien Incantations 7:34 Blue Morpho 2026 0:51:59 Lyrre Ephemeral 5:09 Nothing is Promised 2026 The Dark Peak by Henry Parker favorite track Ravens At Alport (Psalms) Fine guitarist looks to the natural settings of the Peak District National Park for inspiration on this release. It's just him on his guitar and the sounds of the moorland landscapes there. This is just lovely and contemplative. I kind of can't stop playing it. Cyfarwydd by Mari Mathias favorite track Can y Melinydd Dulcet-voiced Welsh folk singer-songwriter sings these mostly delicate pieces in her native tongue, and she tastefully brings in some modern sensibilities. Mari handles vocals, acoustic guitar, and harmonium, with guests on flute, electric guitar, bass, harp, and drums and percussion. The Other Place by Aisling Urwin favorite track One Day All Of This Will End Multi-instrumentalist and singer, Irish Aisling Urwin has a lovely, soaring voice. Her writings are in a contemporary folk vein, sometimes dabbling into jazz territory. There is a veritable kitchen sink of modern and traditional folk instruments featured here, too much to list, but all are tastefully played in support of this fine artist's work. The Hungry Child by Jim Ghedi Jim Ghedi brings his impassioned delivery to this drone-y dirge. The piece steadily builds from ominous to near chaos as the tragic ending for the child is finally revealed. Aeons In Stillness by Vishal Naidu favorite track Gallops In The Mist Vishal is a member or a prominent metal band in India, but don't let that fool you. This is deeply contemplative instrumental music in a dark folk vein. Primarily guitar, other instrumentation here are strings, flute, and piano and other keyboards, provided by some other artists in this realm. Everything In Its Right Place by KALANDRA This time, Kalandra is covering this Radiohead song, turning it into their own by virtue of their own signature sound. Their version is both airier, yet more lush, with Kalandra's layering of both instruments and vocals. Worlds on Fire by In The Labyrinth favorite track KABUL Multi-instrumentalist and composer Peter Lindhal once again delivers his particular menu of richly flavoured world-infused music to the musical table. Peter alone plays too many instruments to list, and he also has guests on many others, plus vocals, as well. This is a heady mix of Middle Eastern and Indian music, stirred up with some western electricity. Not just world music, but other-worldly music. Blue Morpho by Ed O’Brien favorite track Incantations This is the second solo release for Radiohead's guitarist. Psych folk for the most part, with chamber, jazz, funk, and ambient over- and under-tones. The sound is a bit muted, but not at all unclear, more dreamlike than muffled. Utterly phantasmagoric, and best heard from start to finish, but choosing the opener as my favourite track, as it is a fine introduction. Nothing Is Promised by LYRRE favorite track Ephemeral Full-length release from Lyrre, a metal band, who feature hurdy-gurdy, along with an ethereal, yet forceful female vocalist. The music is driving, as metal should be, but the element of the hurdy-gurdy gives it an enjoyable twist from the usual instrumentation one encounters in metal, and the musical complexity makes it an enjoyable experience.
In this episode I'm sharing 5 print on demand niches that you can target to increase your sales in the near future
In this episode I'm sharing 5 print on demand niches that you can target to increase your sales in the near future
If you're trying to decide on a coaching niche but are feeling lost, here are 3 coaching niches you should avoid at all costs.This short list of coaching niches will save you months of trial and error that most life coaches get stuck in because their niche isn't something people actually care about. DON'T BE ONE OF THEM!
Marki Lemons Ryhal reveals how discipline, AI, focus, education, and service can help professionals build more income, protect their peace, and create a legacy that reaches far beyond business success.See article: https://www.unitedstatesrealestateinvestor.com/build-the-life-business-and-legacy-you-were-born-for-with-marki-lemons-ryhal/(00:00) - Introduction to The REI Agent Podcast and Marki Lemons Ryhal(00:52) - Marki Opens with Advocacy, Travel, and Homeownership Rights(01:03) - How Marki Does It All with Calendar Discipline(01:31) - From a Legendary Chicago Barbecue Family to Real Estate(01:41) - Lawsuit, Single Motherhood, and Real Estate as a Lifeline(02:39) - Marki's Son Becomes Part of the Real Estate Legacy(02:51) - Why Her Son Wanted to Become a Broker at Age Seven(03:53) - Raising a Child Inside the Real Estate Business(04:46) - The Biggest Gap New Agents Face After Licensing(05:44) - The MLS Dues Wake-Up Call That Changed Everything(07:53) - Why Real Estate Education Became Marki's Lifelong Mission(08:23) - What the Licensing Exam Does Not Teach Agents(10:22) - Starting as a Loan Originator with a Real Marketing Plan(11:18) - Building a Database and Treating Real Estate Like a Business(12:56) - SEO, AEO, GEO, Press Releases, Newsletters, and Repurposed Content(13:59) - Early Social Media, MySpace, Craigslist, and SlideShare Marketing(14:49) - Chicago House Music and the MySpace Question(15:27) - Marki's Early Adoption of ChatGPT and AI(16:00) - Using AI Automation to Buy Back Time for Pilates and Life(18:08) - Prayer, Landmark, Law of Attraction, Brain.fm, Learning, and Service(19:00) - RPR, Esri Data, and Neighborhood-Specific Strategy(19:27) - NotebookLM, Zip Code Prompts, and Free AI Tools for Agents(20:51) - Buyer Representation, Value, and the New Agent Conversation(21:36) - RPAC, Advocacy, and Protecting Private Homeownership Rights(22:37) - Local, State, and National Leadership in Real Estate(24:33) - Why Volunteering Requires Business Understanding First(25:01) - The Financial Cost and Purpose Behind Industry Volunteerism(25:57) - How Associations Fight Added Costs for Homeowners(27:07) - The $25,000 RPAC Conversation and Union Dues Comparison(30:47) - James B. Lemons Way, Barbecue Legacy, and Generational Impact(31:52) - Excellence, Technology, and Serving the Next Generation(33:16) - Scholarships, Sorority Sisters, and Being the Product of the Village(35:02) - Fulfillment, Sleep, Joy, and Being in a Healthy Place(35:54) - Using NotebookLM for Bylaws, Strategy Plans, and Accountability(39:47) - Marki's Favorite Book, The One Thing(40:27) - Focus, Niches, Zip Codes, and the Power of Owning One Lane(42:24) - Where to Find Marki Lemons Online(42:57) - The MySpace Joke and Final Thank You(43:13) - Closing Message from The REI Agent Podcast(43:25) - Final Entertainment and Advice DisclaimerContact Marki Lemons Ryhalhttps://www.markilemons.com/https://www.facebook.com/markilemons/https://www.instagram.com/markilemons/https://www.linkedin.com/in/markilemons/https://www.youtube.com/@AIforRealpreneurs Marki Lemons Ryhal's story is a powerful reminder that success is not just about doing more. It is about doing the right things with discipline, focus, service, and purpose. When professionals protect their calendar, embrace education, use AI wisely, and choose one lane to own, they can build more than income. They can build peace, impact, and a legacy that serves the next generation. To learn more and keep building the life you want, visit https://reiagent.comIs success destroying your peace? Most pros grind until they break. Download The Investor's Life Balance Sheet: A Holistic Wealth Audit to see if you are building a legacy or heading for burnout. Presented by The REI Agent Podcast & United States Real Estate Investor® https://sendfox.com/lp/m4jrl
Today we have on guest, Korrine Johnson, talking about her path from high-end optical sales to travel advising, co-founding an agency, and later selling her half to focus on consulting, trainings, and cruise-only sales. Korrine explains building systems over 10+ years, launching Travel Biz Boss in 2018 and Cruise Business Blueprint in 2024, and how adopting TravelJoy plus a part-time VA helped double revenue by reducing repetitive tasks. She discusses niching into cruises after burnout from broader luxury/FIT work, using numbers and intuition to guide the shift, and marketing cruises by focused messaging and clear value beyond booking. Together we cover automating client communications, managing expectations, selective cruise-line booking, using AI/Gamma to create personalized port guides, VA outsourcing ideas and sources, and Korrine's routines and move to Mexico! Please share this episode with a friend who would love it! 00:00 Welcome and Guest Intro 00:22 Korrine's Travel Origin Story 01:50 From Agency Owner to Workflow Coach 03:39 Why Systems Matter 05:37 Choosing a Cruise Niche 08:23 Getting More Cruise Clients 10:14 Messaging and Value Hooks 11:37 Fees and Cruise Booking Value 13:25 What Cruises to Book or Avoid 15:42 Selling Cruises Without Cruising 17:29 Building Templates Over Time 19:15 Automation Tools and Revenue Boost 21:25 What a Cruise Workflow Automates 24:13 Automate Client Emails 24:56 Workflow Customization Ideas 25:33 Cruise Blueprint Workflows 26:41 Virgin Voyages Example 27:40 Workflow Updates Access 28:04 AI Port Guides With Gamma 31:00 Port Guide Time Savings 32:10 Canva Versus Gamma 33:33 Mighty Networks Community 36:03 Outsource Tasks To VAs 38:14 Finding The Right VA 40:23 Rapid Fire Wrap Up 42:20 Morning Routine And Mexico Connect with Lindsay: https://www.lindsaydollinger.com/quiz https://www.instagram.com/lindsaydollinger https://www.atlastiseetheworldtravel.com Connect with Korrine: Cruise Business Blueprint: https://lindsaydollinger--travelbizboss.thrivecart.com/cruise-business-blueprint/ (my affiliate link) Use code PIXIEDUST for $50 off! https://www.travelbizboss.com/ @travelbizboss
In this episode I'm sharing 5 print on demand niches that you can target to increase your sales in the near future
In this episode I'm sharing 5 print on demand niches that you can target to increase your sales in the near future
3. Following the Pleistocene, bison filled vacant ecological niches while hunter-gatherers maintained biological diversity for millennia. These cultures viewed animals as spiritual kin, keeping human populations low to ensure environmental stability. (3)1908
Some topics or niches are much more profitable than others. Today’s caller is wondering if we can cut to the chase and just give him a list. Fair enough! Let’s make that list. Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free guided lessons and listener Q&A several days each week. Show notes: SideHustleSchool.com Email: team@sidehustleschool.com Be on the show: SideHustleSchool.com/questions Connect on Instagram: @193countries Visit Chris's main site: ChrisGuillebeau.com Read A Year of Mental Health: yearofmentalhealth.com If you're enjoying the show, please pass it along! It's free and has been published every single day since January 1, 2017. We're also very grateful for your five-star ratings—it shows that people are listening and looking forward to new episodes.