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Episode 112 of THE PODCAST ON HAUNTED HILL has arrived, and it’s DAN’S BIRTHDAY SPECIAL! As is tradition, the BIRTHDAY BOY has picked the films to review, and we will be taking a look at cult 80’s classics TEENWOLF and LABYRINTH! Expect many BAD BOWIE impressions, and other ridiculous tangents! Elsewhere, in TIME TEAM we visit 2012, the last year on the MAYAN CALENDAR! And finally, in WORLD OF THE STRANGE we ponder LIFE ON MARS and other STARMEN! So tune in, download, listen, like, comment, and share! THE POWER OF VOODOO, WHO DO, YOU DO, DO WHAT? T-Shirts: https://www.deadboltfilms.com/merch PATREON: https://www.patreon.com/user?u=17157046 Deadbolt Films:https://www.deadboltfilms.com/

Episode 171 Brinson talks new #CHH releases from #Datin #PorshaLove #SocialClub #TyeTribett and more. This Week's Playlist 1. Under5ive "Not Me" 2. Porsha Love "Leave Me Alone" ft Swaizy 3. Datin "WHo Do you Believe" Ft. Marty Mar 4. Jason Bordeaux "Forever Free" Ft. Sean David Grant 5. Tye Tribbett "AnyHow" 6. Brinson "Through The Fire" 7. Mark J "intercession"

Reframing sales and Selling Show note links:   Make sure you’re following me on Instagram https://www.instagram.com/imfranexcell/ and tag me into your key takeaways! Book in a discovery call to see how I can help you: https://calendly.com/franexcell/20min Email me at hello@franexcell.com with any questions or take aways! For more, head over to: www.franexcell.com/ To sign up for The Positive Pants Planner Waitlist: https://www.franexcell.com/pppwaitlist/ For more information or to apply for The Proactive Pants Mastermind: https://www.franexcell.com/proactivepants Download your Free Procrastination Buster here: https://franexcell.lpages.co/procrastinationbuster/   Access SubliminialPower HERE (Affiliate link because it’s awesome!) Sales is scary.   Sales is sleazy.   Sales is manipulative.   People who sell are untrustworthy.   People who sell are greedy, grabby, nasty…   There are SO many negative beliefs around sales.  We’ve been conditioned in so many ways.   The image of the car salesman who’s trying to rip someone off on an old banger just to get their commission.     The cold caller we all love to hang up on.   The ‘nuisance’ person trying to sell us something when we just want to be left alone.   But when we’re operating from this thought system how are we meant to be able to sell ourselves or our products?    Sales is the one thing that’s actually going to make your business grow.   If you can’t find an authentic way to sell that sits with who you are and your values...then you won’t get anywhere.   So lets start reframing it so that doesn’t happen shall we?   Let’s get to the root cause and decide if it’s really true….or if there could be another version of the truth that can help drive you forwards.   Selling and sales isn’t scary...I know many of you are going ‘err, yes it is!’ right now but i’m hoping by the end of this it may have reframed your thoughts...even just a little.   It may FEEL scary right now, but it doesn’t have to be and WON’T be going forwards if you can change the way you look at it.   I was having a conversation around this with one of my clients the other day which prompted me to create this episode as it’s something I see a huge amount of people struggle with.   Here’s the thing...   Sales is simply a skill, we all possess it in some form because we walk around selling literally ALL the time.   Every conversation when we want to go somewhere and want a friend to come.   Every time we have a point of view on something and want to get it across.   Every time we are deciding where to go on a date with our significant others.   We are always selling in the hope of getting the outcome that we desire.  We just don’t think of it that way.   It’s also a skill that can be learned.   How do I know?   Because as a whipper snapper for my first REAL job I somehow managed to blag my way into working in the classified advertising department of the Financial Times.   I was a shy, incredibly insecure, self conscious young lady.  Even though it may not seem like that was ever possible ha!   Trust me, I wouldn’t say boo to a goose...or even go anywhere by myself.   So how the heck I managed to convince someone I would be able to cold call potential advertisers into parting with their cash is beyond me.   But I did and it was the beginning of a beautiful, successful, 15 year career in Media advertising sales, and I learnt a thing or two along the way.   The dos and don’ts. The disasters and successes.  I’ve been everywhere from being screamed at and hung up on, to negotiating multi million pound deals for major national brands.   So let me start by saying, if you’re new to it of COURSE it’s going to feel hard.   Firstly, because it’s NEW!   Everything feels hard when it’s new.  You need to be open to making mistakes and learning.  You’re thrust into conscious incompetence when you are painfully aware of all the things you don’t know.   Questions about what you’re selling, how to handle potential objections or what those even might be.   My first tip is this...Stay present.   If you’re in your head thinking ‘Oh God, what if they say no, what if they say YES...OMG, what if what if what if’  You’re not really going to be actively listening to the person on the other end.   So how do you think that’s going to turn out?   Which leads me nicely onto my second tip, preparation is key!   If you prepare in advance then you’re going to give yourself the best possible chance of success.   How can you prepare?  Have an intake form before your call.  I have one connected to my discovery call link.   I ask what’s the biggest thing holding them back right now, I ask a bit about their business or the big life change they want to achieve.   I ask if they’re in a position to invest in themselves.    Ask for their social media handles so you can get a bit of a picture of who you’re talking to and where they’re at, it will help you genuinely connect with them.   It all helps me build a picture for if I think I can help them, if they’re ready, how committed they are.  In a few sentences it tells me a lot.   I don’t judge any of it and then get on the call with an aim of just HELPING them through the process and helping them make the right decision for them.   Which leads me nicely onto, Be genuine.   I have never and will never get on a call with someone and look at them as pound signs.  That is NOT how you genuinely sell.   My sole aim is to help them make the best decision for them.  If I don’t think I can help I will always be honest.   At the end of the day if you look at it as ‘I need the money’ or anything along those lines all it will bring you is grief.   You’re operating from a space of lack.  You’re openerating from a place of neediness.  You won’t make the best decision for them or yourself and that’s how you end up with nightmare clients.   The kind of clients who won’t do the work, or want the moon on a stick or the ones who treat you like they own you.  It’s not fun for either party so if you can operate from a place of genuineness then both of you will win, whether they sign up to work with you or not.  And they will remember the process and be grateful for your honesty.   That’s not so scary right?  When we have so much attachment to the outcome then of COURSE it’s going to feel more scary because there’s so much more riding on it.   It’s a conversation.  Plain and simple.  Yes there are processes and structures to a sales call that help but in essence that’s what it is.   A conversation.  And you have those every day right?!   Selling is a GOOD thing because you’re going to help solve someone's problem.  That’s magic.   Someone has a problem that you KNOW you can help solve.  Why would you keep that from them?  It’s your responsibility to let them know how you can help but fundamentally the decision lies with them.   Sales gets easier and more natural the more you do it.  Confidence comes from doing.   You learn the most common obstacles for people.  You learn the most common objections and reasons why someone might say no...or why they might say yes!   The more open you are to make mistakes the more you’ll learn and the better you’ll get.   The more you approach sales and selling from a place of serving and helping, the easier it becomes.   The more your focus is on the person on the receiving end the easier it will feel.   Grab your journal and work through a few of these:   Check your unconscious beliefs around sales, selling, sales people.   Check your unconscious beliefs around WHAT you’re actually selling.     Check your unconscious beliefs around YOU and your product.   What thoughts come up when you think about being on a sales call?   How do YOU like to be sold to?   Have you had any sales experiences that felt GOOD?  (Think outside the box here it could be anything!)   What did you appreciate about it?   What do you not appreciate and what really turns you off?   When you know these things you can find your style.   The likelihood is that your ideal client will appreciate and not appreciate what you do.   So if you can’t stand it when people don’t have their prices on their website, put your prices on your website.   If you appreciate the process being really simple then don’t over complicate yours.   It’s SO important to weed this out early on so you can get selling with confidence.   If you don’t it’s going to affect every single action you do or don’t take and you simply won’t be successful.   If you’re thinking ‘I don’t have enough experience, I’m over charging, I don’t think I can get them the results, they’re going to say no’ then what actions are you going to take?  What energy are you going to bring to that call?  How are you going to feel before, during and after?   Yes there are many, many, MANY people out there who DO use the sleazy sales tactics.  Who DO seek to manipulate and don’t have the best interests of the client at heart.  That’s 100% true.   But that doesn’t have to be you.   Just because it works for them doesn’t mean that’s how YOU have to do it.   So really get your journal out and work through those questions and thoughts and really challenge yourself around what’s REALLY true for you.   Find your style and you’ll fly!   Fx

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What do you think of YouTube’s censoring anything that disagrees with the WHO? Do you think banning the discussion of potential COVID-19 treatments could actually prevent possible COVID-19 treatments from being researched further? Also, more insane rambling from AOC about how COVID-19 and climate change are interconnected, Chloroquine Lady faces criminal charges for feeding her husband fish tank cleaner, and we end with a roast of Jocko Willink, performed by our Jocko correspondent. Learn more about your ad choices. Visit megaphone.fm/adchoices

March 1 2020 - Sunday AM Bible Class Phil completes his class discussing how to be a better Christian Disciple. Steps to Discipleship: Server - (Mark 10:35) Target - (Mark 4:9) Connect - (Matthew 13:55) Lead - (Mark 1:17) Multiple - (Acts 1:8) What Then? - (John 7:4) Serve - (Mark 10:35) Service Then and Now  Society Worship Leadership Plan of Salvation Jesus and You (me)  Who - GOD and fellowman (Deuteronomy 13:4; Mark 10:45; Revelation 7:15) 63 verses How - Influence someone to make a change. WDJD? Used a 3 year marketing campaign to change the Jewish mindset. What about the Gentiles? When - Acts 8:4 / 2 Corinthians 6:9 What - Like Jesus, we wish to seek and save the lost (Luke 19:10) Find the Need and Fill it Turn no one away Meet their spiritual needs as best you can Serve by teaching - by book and example "Be last of all and servant of all" (Mark 9:35). Jesus is our example of the perfect servant. We are in the soul saving business. We must connect with folks on a spiritual level to truly meet their salvation needs. We do not have signs and wonders as Christ did, but we have the Book.  Sell the Hole, not the drill Be Generous FREE - Luke 17:11-19 Giving of our time, and talent, as well as our money. (Mark 10:35) "Be Ready to give an answer"  Offer results with every claim. Actions over promises. Matthew 21:28-32 John the Immerser - (Matthew 11:3) - was this really the Christ? Matthew 11:4-5 NO EXCUSES, FEAR, COMPLACENCY, JUDGEMENTS, OPINIONS, THEORIES, just the Bible facts and the results they produce. Proverbs 23:23 Target - (Mark 4:9) Who Do we Target? Mark 16:15-16; Matthew 28:18-20 Matthew 10:37-38; Matthew 10:14 Types of Hearers / Believers: Matthew 13:3-9; then 18-23. (10/80/10 rule in marketing) Jesus's target group - Jews 1st - Matthew 10:5-6; Romans 1:16; Matthew 15:21-28 Understand Your Target Group New Coke John 1:46-49, Jesus knew his target group (Jews). "Come and See", but his vision extended beyond that (Acts 1:8) Choosing His disciples (John 15:16). Do your research. Walmart and Online shipping (Barbie and Candy/tuna and toothpaste). "Aim small, think BIG", targeting in not about excluding, serve people even if they refuse your message (Romans 12:20) "Each One, Teach One" Jesus's Mission Statement Luke 4:18 - "THE SPIRIT OF THE LORD IS UPON ME, BECAUSE HE ANOINTED ME TO PREACH THE GOSPEL TO THE POOR. HE HAS SENT ME TO PROCLAIM RELEASE TO THE CAPTIVES, AND RECOVERY OF SIGHT TO THE BLIND, TO SET FREE THOSE WHO ARE DOWNTRODDEN, TO PROCLAIM THE FAVORABLE YEAR OF THE LORD" 2 Timothy 2:24-26 Jesus as the Outcast Goal? Winning hearts and minds What Jesus wasn't and what He was. Result of choice to identify as Jewish outcast. To Serve others (those  you target) what must you do? - Phil. 2:7 Your target ground what to know 2 things: Do I want what you have? Can I identify with you? Keep The Message Simple 4700 / 24 Hrs. "Be Clear, Be Brief, and be Seated" Can you explain your core message to someone in 1:2 sentences? 6% of World. 56% of advertising Luke 4:18-19 Domino's, FED EX, Avis Jesus Brand Philippians 2:3-8 John 6:48 John 10:11 John 15:1 How did Jesus connect with People? Parabola - 31 to 65, His brand signature Luke 15 - 3 parables Bi-culturally Greco-Roman - linear thinkers / words Hebrews - non linear / images "The world doesn't need a lecture, the world needs a picture" Emotions effect behavior. People must be able to feel the joy of what we are offering them. A story does that. 

February 23 2020 - Sunday AM Bible Class Phil  continues his class discussing how to be a better Christian Disciple. Steps to Discipleship: Server - (Mark 10:35) Target - (Mark 4:9) Connect - (Matthew 13:55) Lead - (Mark 1:17) Multiple - (Acts 1:8) What Then? - (John 7:4) Serve - (Mark 10:35) Service Then and Now  Society Worship Leadership Plan of Salvation Jesus and You (me)  Who - GOD and fellowman (Deuteronomy 13:4; Mark 10:45; Revelation 7:15) 63 verses How - Influence someone to make a change. WDJD? Used a 3 year marketing campaign to change the Jewish mindset. What about the Gentiles? When - Acts 8:4 / 2 Corinthians 6:9 What - Like Jesus, we wish to seek and save the lost (Luke 19:10) Find the Need and Fill it Turn no one away Meet their spiritual needs as best you can Serve by teaching - by book and example "Be last of all and servant of all" (Mark 9:35). Jesus is our example of the perfect servant. We are in the soul saving business. We must connect with folks on a spiritual level to truly meet their salvation needs. We do not have signs and wonders as Christ did, but we have the Book.  Sell the Hole, not the drill Be Generous FREE - Luke 17:11-19 Giving of our time, and talent, as well as our money. (Mark 10:35) "Be Ready to give an answer"  Offer results with every claim. Actions over promises. Matthew 21:28-32 John the Immerser - (Matthew 11:3) - was this really the Christ? Matthew 11:4-5 NO EXCUSES, FEAR, COMPLACENCY, JUDGEMENTS, OPINIONS, THEORIES, just the Bible facts and the results they produce. Proverbs 23:23 Target - (Mark 4:9) Who Do we Target? Mark 16:15-16; Matthew 28:18-20 Matthew 10:37-38; Matthew 10:14 Types of Hearers / Believers: Matthew 13:3-9; then 18-23. (10/80/10 rule in marketing) Jesus's target group - Jews 1st - Matthew 10:5-6; Romans 1:16; Matthew 15:21-28 Understand Your Target Group New Coke John 1:46-49, Jesus knew his target group (Jews). "Come and See", but his vision extended beyond that (Acts 1:8) Choosing His disciples (John 15:16). Do your research. Walmart and Online shipping (Barbie and Candy/tuna and toothpaste). "Aim small, think BIG", targeting in not about excluding, serve people even if they refuse your message (Romans 12:20) "Each One, Teach One" Jesus's Mission Statement Luke 4:18 - "THE SPIRIT OF THE LORD IS UPON ME, BECAUSE HE ANOINTED ME TO PREACH THE GOSPEL TO THE POOR. HE HAS SENT ME TO PROCLAIM RELEASE TO THE CAPTIVES, AND RECOVERY OF SIGHT TO THE BLIND, TO SET FREE THOSE WHO ARE DOWNTRODDEN, TO PROCLAIM THE FAVORABLE YEAR OF THE LORD" 2 Timothy 2:24-26 Jesus as the Outcast Goal? Winning hearts and minds What Jesus wasn't and what He was. Result of choice to identify as Jewish outcast. To Serve others (those  you target) what must you do? - Phil. 2:7 Your target ground what to know 2 things: Do I want what you have? Can I identify with you? Keep The Message Simple 4700 / 24 Hrs. "Be Clear, Be Brief, and be Seated" Can you explain your core message to someone in 1:2 sentences? 6% of World. 56% of advertising Luke 4:18-19 Domino's, FED EX, Avis Jesus Brand Philippians 2:3-8 John 6:48 John 10:11 John 15:1 How did Jesus connect with People? Parabola - 31 to 65, His brand signature Luke 15 - 3 parables Bi-culturally Greco-Roman - linear thinkers / words Hebrews - non linear / images "The world doesn't need a lecture, the world needs a picture" Emotions effect behavior. People must be able to feel the joy of what we are offering them. A story does that.      Duration 28:58

February 16  2020 - Sunday AM Bible Class Bill Page working with Phil Hartnady continues the class discussing how to be a better Christian Disciple. Steps to Discipleship: Server - (Mark 10:35) Target - (Mark 4:9) Connect - (Matthew 13:55) Lead - (Mark 1:17) Multiple - (Acts 1:8) What Then? - (John 7:4) Serve - (Mark 10:35) Service Then and Now  Society Worship Leadership Plan of Salvation Jesus and You (me)  Who - GOD and fellowman (Deuteronomy 13:4; Mark 10:45; Revelation 7:15) 63 verses How - Influence someone to make a change. WDJD? Used a 3 year marketing campaign to change the Jewish mindset. What about the Gentiles? When - Acts 8:4 / 2 Corinthians 6:9 What - Like Jesus, we wish to seek and save the lost (Luke 19:10) Find the Need and Fill it Turn no one away Meet their spiritual needs as best you can Serve by teaching - by book and example "Be last of all and servant of all" (Mark 9:35). Jesus is our example of the perfect servant. We are in the soul saving business. We must connect with folks on a spiritual level to truly meet their salvation needs. We do not have signs and wonders as Christ did, but we have the Book.  Sell the Hole, not the drill Be Generous FREE - Luke 17:11-19 Giving of our time, and talent, as well as our money. (Mark 10:35) "Be Ready to give an answer"  Offer results with every claim. Actions over promises. Matthew 21:28-32 John the Immerser - (Matthew 11:3) - was this really the Christ? Matthew 11:4-5 NO EXCUSES, FEAR, COMPLACENCY, JUDGEMENTS, OPINIONS, THEORIES, just the Bible facts and the results they produce. Proverbs 23:23 Target - (Mark 4:9) Who Do we Target? Mark 16:15-16; Matthew 28:18-20 Matthew 10:37-38; Matthew 10:14 Types of Hearers / Believers: Matthew 13:3-9; then 18-23. (10/80/10 rule in marketing) Jesus's target group - Jews 1st - Matthew 10:5-6; Romans 1:16; Matthew 15:21-28 Understand Your Target Group New Coke John 1:46-49, Jesus knew his target group (Jews). "Come and See", but his vision extended beyond that (Acts 1:8) Choosing His disciples (John 15:16). Do your research. Walmart and Online shipping (Barbie and Candy/tuna and toothpaste). "Aim small, think BIG", targeting in not about excluding, serve people even if they refuse your message (Romans 12:20) "Each One, Teach One" Jesus's Mission Statement Luke 4:18 - "THE SPIRIT OF THE LORD IS UPON ME, BECAUSE HE ANOINTED ME TO PREACH THE GOSPEL TO THE POOR. HE HAS SENT ME TO PROCLAIM RELEASE TO THE CAPTIVES, AND RECOVERY OF SIGHT TO THE BLIND, TO SET FREE THOSE WHO ARE DOWNTRODDEN, TO PROCLAIM THE FAVORABLE YEAR OF THE LORD" 2 Timothy 2:24-26 Jesus as the Outcast Goal? Winning hearts and minds What Jesus wasn't and what He was. Result of choice to identify as Jewish outcast. To Serve others (those  you target) what must you do? - Phil. 2:7 Your target ground what to know 2 things: Do I want what you have? Can I identify with you? Keep The Message Simple 4700 / 24 Hrs. "Be Clear, Be Brief, and be Seated" Can you explain your core message to someone in 1:2 sentences? 6% of World. 56% of advertising Luke 4:18-19 Domino's, FED EX, Avis Jesus Brand Philippians 2:3-8 John 6:48 John 10:11 John 15:1 How did Jesus connect with People? Parabola - 31 to 65, His brand signature Luke 15 - 3 parables Bi-culturally Greco-Roman - linear thinkers / words Hebrews - non linear / images "The world doesn't need a lecture, the world needs a picture" Emotions effect behavior. People must be able to feel the joy of what we are offering them. A story does that.  Duration 21:48

February 2  2020 - Sunday AM Bible ClassPhil with the help of Darrell Dubree continues his class discussing how to be a better Christian Disciple. Steps to Discipleship: Server - (Mark 10:35) Target - (Mark 4:9) Connect - (Matthew 13:55) Lead - (Mark 1:17) Multiple - (Acts 1:8) What Then? - (John 7:4) Serve - (Mark 10:35) Service Then and Now  Society Worship Leadership Plan of Salvation Jesus and You (me)  Who - GOD and fellowman (Deuteronomy 13:4; Mark 10:45; Revelation 7:15) 63 verses How - Influence someone to make a change. WDJD? Used a 3 year marketing campaign to change the Jewish mindset. What about the Gentiles? When - Acts 8:4 / 2 Corinthians 6:9 What - Like Jesus, we wish to seek and save the lost (Luke 19:10) Find the Need and Fill it Turn no one away Meet their spiritual needs as best you can Serve by teaching - by book and example "Be last of all and servant of all" (Mark 9:35). Jesus is our example of the perfect servant. We are in the soul saving business. We must connect with folks on a spiritual level to truly meet their salvation needs. We do not have signs and wonders as Christ did, but we have the Book.  Sell the Hole, not the drill Be Generous FREE - Luke 17:11-19 Giving of our time, and talent, as well as our money. (Mark 10:35) "Be Ready to give an answer"  Offer results with every claim. Actions over promises. Matthew 21:28-32 John the Immerser - (Matthew 11:3) - was this really the Christ? Matthew 11:4-5 NO EXCUSES, FEAR, COMPLACENCY, JUDGEMENTS, OPINIONS, THEORIES, just the Bible facts and the results they produce. Proverbs 23:23 Target - (Mark 4:9) Who Do we Target? Mark 16:15-16; Matthew 28:18-20 Matthew 10:37-38; Matthew 10:14 Types of Hearers / Believers: Matthew 13:3-9; then 18-23. (10/80/10 rule in marketing) Jesus's target group - Jews 1st - Matthew 10:5-6; Romans 1:16; Matthew 15:21-28 Understand Your Target Group New Coke John 1:46-49, Jesus knew his target group (Jews). "Come and See", but his vision extended beyond that (Acts 1:8) Choosing His disciples (John 15:16). Do your research. Walmart and Online shipping (Barbie and Candy/tuna and toothpaste). "Aim small, think BIG", targeting in not about excluding, serve people even if they refuse your message (Romans 12:20) "Each One, Teach One" Jesus's Mission Statement Luke 4:18 - "THE SPIRIT OF THE LORD IS UPON ME, BECAUSE HE ANOINTED ME TO PREACH THE GOSPEL TO THE POOR. HE HAS SENT ME TO PROCLAIM RELEASE TO THE CAPTIVES, AND RECOVERY OF SIGHT TO THE BLIND, TO SET FREE THOSE WHO ARE DOWNTRODDEN, TO PROCLAIM THE FAVORABLE YEAR OF THE LORD" 2 Timothy 2:24-26 Jesus as the Outcast Goal? Winning hearts and minds What Jesus wasn't and what He was. Result of choice to identify as Jewish outcast. To Serve others (those  you target) what must you do? - Phil. 2:7 Your target ground what to know 2 things: Do I want what you have? Can I identify with you? Keep The Message Simple 4700 / 24 Hrs. "Be Clear, Be Brief, and be Seated" Can you explain your core message to someone in 1:2 sentences? 6% of World. 56% of advertising Luke 4:18-19 Domino's, FED EX, Avis Jesus Brand Philippians 2:3-8 John 6:48 John 10:11 John 15:1 How did Jesus connect with People? Parabola - 31 to 65, His brand signature Luke 15 - 3 parables Bi-culturally Greco-Roman - linear thinkers / words Hebrews - non linear / images "The world doesn't need a lecture, the world needs a picture" Emotions effect behavior. People must be able to feel the joy of what we are offering them. A story does that.        Duration 30:41

January 19 2020 - Sunday AM Bible ClassPhil continues his new class discussing how to be a better Christian Disciple. Steps to Discipleship: Server - (Mark 10:35) Target - (Mark 4:9) Connect - (Matthew 13:55) Lead - (Mark 1:17) Multiple - (Acts 1:8) What Then? - (John 7:4) Serve - (Mark 10:35) Service Then and Now  Society Worship Leadership Plan of Salvation Jesus and You (me)  Who - GOD and fellowman (Deuteronomy 13:4; Mark 10:45; Revelation 7:15) 63 verses How - Influence someone to make a change. WDJD? Used a 3 year marketing campaign to change the Jewish mindset. What about the Gentiles? When - Acts 8:4 / 2 Corinthians 6:9 What - Like Jesus, we wish to seek and save the lost (Luke 19:10) Find the Need and Fill it Turn no one away Meet their spiritual needs as best you can Serve by teaching - by book and example "Be last of all and servant of all" (Mark 9:35). Jesus is our example of the perfect servant. We are in the soul saving business. We must connect with folks on a spiritual level to truly meet their salvation needs. We do not have signs and wonders as Christ did, but we have the Book.  Sell the Hole, not the drill Be Generous FREE - Luke 17:11-19 Giving of our time, and talent, as well as our money. (Mark 10:35) "Be Ready to give an answer"  Offer results with every claim. Actions over promises. Matthew 21:28-32 John the Immerser - (Matthew 11:3) - was this really the Christ? Matthew 11:4-5 NO EXCUSES, FEAR, COMPLACENCY, JUDGEMENTS, OPINIONS, THEORIES, just the Bible facts and the results they produce. Proverbs 23:23 Target - (Mark 4:9) Who Do we Target? Mark 16:15-16; Matthew 28:18-20 Matthew 10:37-38; Matthew 10:14 Types of Hearers / Believers: Matthew 13:3-9; then 18-23. (10/80/10 rule in marketing) Jesus's target group - Jews 1st - Matthew 10:5-6; Romans 1:16; Matthew 15:21-28 Understand Your Target Group New Coke John 1:46-49, Jesus knew his target group (Jews). "Come and See", but his vision extended beyond that (Acts 1:8) Choosing His disciples (John 15:16). Do your research. Walmart and Online shipping (Barbie and Candy/tuna and toothpaste). "Aim small, think BIG", targeting in not about excluding, serve people even if they refuse your message (Romans 12:20) "Each One, Teach One" Jesus's Mission Statement Luke 4:18 - "THE SPIRIT OF THE LORD IS UPON ME, BECAUSE HE ANOINTED ME TO PREACH THE GOSPEL TO THE POOR. HE HAS SENT ME TO PROCLAIM RELEASE TO THE CAPTIVES, AND RECOVERY OF SIGHT TO THE BLIND, TO SET FREE THOSE WHO ARE DOWNTRODDEN, TO PROCLAIM THE FAVORABLE YEAR OF THE LORD" 2 Timothy 2:24-26 Jesus as the Outcast Goal? Winning hearts and minds What Jesus wasn't and what He was. Result of choice to identify as Jewish outcast. To Serve others (those  you target) what must you do? - Phil. 2:7 Your target ground what to know 2 things: Do I want what you have? Can I identify with you? Keep The Message Simple 4700 / 24 Hrs. "Be Clear, Be Brief, and be Seated" Can you explain your core message to someone in 1:2 sentences? 6% of World. 56% of advertising Luke 4:18-19 Domino's, FED EX, Avis Jesus Brand Philippians 2:3-8 John 6:48 John 10:11 John 15:1 How did Jesus connect with People? Parabola - 31 to 65, His brand signature Luke 15 - 3 parables Bi-culturally Greco-Roman - linear thinkers / words Hebrews - non linear / images "The world doesn't need a lecture, the world needs a picture" Emotions effect behavior. People must be able to feel the joy of what we are offering them. A story does that.        Duration 37:04

January 12 2020 - Sunday AM Bible ClassPhil continues his new class discussing how to be a better Christian Disciple. Steps to Discipleship: Server - (Mark 10:35) Target - (Mark 4:9) Connect - (Matthew 13:55) Lead - (Mark 1:17) Multiple - (Acts 1:8) What Then? - (John 7:4) Serve - (Mark 10:35) Service Then and Now  Society Worship Leadership Plan of Salvation Jesus and You (me)  Who - GOD and fellowman (Deuteronomy 13:4; Mark 10:45; Revelation 7:15) 63 verses How - Influence someone to make a change. WDJD? Used a 3 year marketing campaign to change the Jewish mindset. What about the Gentiles? When - Acts 8:4 / 2 Corinthians 6:9 What - Like Jesus, we wish to seek and save the lost (Luke 19:10) Find the Need and Fill it Turn no one away Meet their spiritual needs as best you can Serve by teaching - by book and example "Be last of all and servant of all" (Mark 9:35). Jesus is our example of the perfect servant. We are in the soul saving business. We must connect with folks on a spiritual level to truly meet their salvation needs. We do not have signs and wonders as Christ did, but we have the Book.  Sell the Hole, not the drill Be Generous FREE - Luke 17:11-19 Giving of our time, and talent, as well as our money. (Mark 10:35) "Be Ready to give an answer"  Offer results with every claim. Actions over promises. Matthew 21:28-32 John the Immerser - (Matthew 11:3) - was this really the Christ? Matthew 11:4-5 NO EXCUSES, FEAR, COMPLACENCY, JUDGEMENTS, OPINIONS, THEORIES, just the Bible facts and the results they produce. Proverbs 23:23 Target - (Mark 4:9) Who Do we Target? Mark 16:15-16; Matthew 28:18-20 Matthew 10:37-38; Matthew 10:14 Types of Hearers / Believers: Matthew 13:3-9; then 18-23. (10/80/10 rule in marketing) Jesus's target group - Jews 1st - Matthew 10:5-6; Romans 1:16; Matthew 15:21-28 Understand Your Target Group New Coke John 1:46-49, Jesus knew his target group (Jews). "Come and See", but his vision extended beyond that (Acts 1:8) Choosing His disciples (John 15:16). Do your research. Walmart and Online shipping (Barbie and Candy/tuna and toothpaste). "Aim small, think BIG", targeting in not about excluding, serve people even if they refuse your message (Romans 12:20) "Each One, Teach One" Jesus's Mission Statement Luke 4:18 - "THE SPIRIT OF THE LORD IS UPON ME, BECAUSE HE ANOINTED ME TO PREACH THE GOSPEL TO THE POOR. HE HAS SENT ME TO PROCLAIM RELEASE TO THE CAPTIVES, AND RECOVERY OF SIGHT TO THE BLIND, TO SET FREE THOSE WHO ARE DOWNTRODDEN, TO PROCLAIM THE FAVORABLE YEAR OF THE LORD" 2 Timothy 2:24-26   Duration 32:31

“Life is like a bleep,” explains Karla Nelson.  When the market crashed in 2008, she sprang into action and shifted careers.  A year later her husband, and the CFO of their three businesses, was diagnosed with cancer.  Together, and undeterred, they continued running operations from his hospital room. In this first episode of Season 7, Karla details her courageous decision to scale despite losing her husband and while raising an infant and a toddler.  Learn her formula for staying the course and how it led to her WHO-DO productivity model being used in 25 of the Fortune 100 companies.

December 29 2019 - Sunday AM Bible ClassPhil continues his new class discussing how to be a better Christian Disciple. Steps to Discipleship: Server - (Mark 10:35) Target - (Mark 4:9) Connect - (Matthew 13:55) Lead - (Mark 1:17) Multiple - (Acts 1:8) What Then? - (John 7:4) Serve - (Mark 10:35) Service Then and Now  Society Worship Leadership Plan of Salvation Jesus and You (me)  Who - GOD and fellowman (Deuteronomy 13:4; Mark 10:45; Revelation 7:15) 63 verses How - Influence someone to make a change. WDJD? Used a 3 year marketing campaign to change the Jewish mindset. What about the Gentiles? When - Acts 8:4 / 2 Corinthians 6:9 What - Like Jesus, we wish to seek and save the lost (Luke 19:10) Find the Need and Fill it Turn no one away Meet their spiritual needs as best you can Serve by teaching - by book and example "Be last of all and servant of all" (Mark 9:35). Jesus is our example of the perfect servant. We are in the soul saving business. We must connect with folks on a spiritual level to truly meet their salvation needs. We do not have signs and wonders as Christ did, but we have the Book.  Sell the Hole, not the drill Be Generous FREE - Luke 17:11-19 Giving of our time, and talent, as well as our money. (Mark 10:35) "Be Ready to give an answer"  Offer results with every claim. Actions over promises. Matthew 21:28-32 John the Immerser - (Matthew 11:3) - was this really the Christ? Matthew 11:4-5 NO EXCUSES, FEAR, COMPLACENCY, JUDGEMENTS, OPINIONS, THEORIES, just the Bible facts and the results they produce. Proverbs 23:23 Target - (Mark 4:9) Who Do we Target? Mark 16:15-16; Matthew 28:18-20 Matthew 10:37-38; Matthew 10:14 Types of Hearers / Believers: Matthew 13:3-9; then 18-23. (10/80/10 rule in marketing) Jesus's target group - Jews 1st - Matthew 10:5-6; Romans 1:16; Matthew 15:21-28 Jesus's Mission Statement Luke 4:18 - "THE SPIRIT OF THE LORD IS UPON ME, BECAUSE HE ANOINTED ME TO PREACH THE GOSPEL TO THE POOR. HE HAS SENT ME TO PROCLAIM RELEASE TO THE CAPTIVES, AND RECOVERY OF SIGHT TO THE BLIND, TO SET FREE THOSE WHO ARE DOWNTRODDEN, TO PROCLAIM THE FAVORABLE YEAR OF THE LORD" 2 Timothy 2:24-26   Duration 37:25

Show Notes Understanding your satisfaction is within your control can be liberating. Scott and Andrew discuss the Top Secret, that #1 thing you can do, to ensure your job satisfaction.Don't miss these Topics:Being an advocate for your own satisfaction.The difference between fitting in and being in.How language and identity can work together.Consistency in your brand presentation.The value of a cover letter.Defending your own needs without being defensive.Identifying Key Factors of Satisfaction.Where to find support for your satisfaction.How to communicate your areas of satisfaction. Resources (including affiliate links)Branding Episodes on Job Seekers Radio iTunes: Rate and ReviewRaw and Unedited TranscriptView Transcript00:00:06 - 00:05:13welcome to job seekers radio. I'm Andrew and I'm Scott. This production is meant to provide you meaningful support defined great careers faster whether you're working or not today's episode. We're talking about the secret to advocating for your own own satisfaction and this episode is brought to you by the anatomy of a networking conversation. It's an e book that Scott I have put together. That walks you through through step by step along with companion audio which is wonderful by the way we've been so and that's a free resource for you to download at job seekers radio DOT COM Tom. It's a free gift for you. We want to talk about advocating for satisfaction because so often we send out lots of applications. We we have some interviews and we're always trying to fit into what the company wants or what. The interviewer wants its natural right or want to to put our best foot forward. We WanNA make sure we're we're demonstrating to them or being considerate. There is a difference between changing how I appear and using their language. And so that's what we want to talk about today is how does how do we avoid changing who we are appearing to change who we are just to to succeed in an interview requires a lot of preparation. Sure does okay but if we look at how you're preparing now that requires a lot of preparation preparation of course because as they say it always takes a lot more energy to remember a lie because you have to wait the lie. It's much easier to remember truth because truth is the truth. Well it's on its own and you think about it if you're sending out a lot of applications in your tailoring every single bit of the language language to that are you going to remember when they actually get back to you two weeks later which set up oh my goodness which which version of this language am. I supposed to us now. We want to help you avoid that problem and instead to really advocate for your own satisfaction on the job satisfaction within the interview. You know what you want you know what you like. Hopefully and if not that's where your preparation is going to start. You know the kind of environment you want to be working in what your values are and again if not not find that out you should be looking for someone who meets your needs not just the other way around and you should know what feels like you and what doesn't so if you're using the right keywords to get through an automated system by all means go for it. Don't change who you are. Don't change your language to the extent that you're changing changing everything about your presentation just to meet somebody else's expectations authentic. Who Do you become when each time? You change that message to align with the job It's almost like you're a chameleon I've seen this have very negative repercussions sure. Psychologically we have identity confusion will not not only that but then you start to question when you see someone who is we say. They interviewed well. They were able to adapt to the interview. But then once they're on the job for a while their true colors show and that's true for all of us and so when they see that the person who shows up for work six months later isn't the person who had interviewed.

#003. Self-Mastery what is it really? On this episode we take a deep dive into self-mastery, and how it will shape your life.Obtaining success and keeping it, has to do with the picture our minds eye conceives.We have to be willing to bring that image into full view by writing it, meditating on it and developing the actions to support it.Becoming successful in all areas of life, if done right, will be your is the end result, but should success be your focus?We’re taught to put all of our focus on success, money, and other peoples interpretation of success overlooking what’s truly important.The only way to maintain and keep success is by laying down sustainable building blocks.Self-discipline and self-mastery together creates an unstoppable force.Home work:Definition of self-mastery: What is it?Write out these question and start where you're. YOU GOT THIS!!! 1.-Who- Do you want to be?-Who- Will help get you there?2.-What- Dose it look like?-What- Dose it feel like?3.-When- Will you have it?-When- Will you start?4.-Where- Will you be in 5-10 years?-Where- Will Your parents be in 5 to 10 years5.-How- Will you get there?-How much will worth-I asked these same 5 questions to my wife the first day I mat her. Understanding someone else's vision will give you a clear indication if you're compatible.You wanna know what your future holds for yourself or a particular person? Ask these questions, the answers may surprise or scare you.One of the biggest challenges we face in life today and everyday, has to do with the fact we’re not asked the right questions. If you’re not where you want to be in life at this present moment, you have to start asking, seeking the right question. My end goal for this episode will completely equip your mind with the ideal of self-mastery at the subconscious level.Find me on social media IG and Facebook.Rate, subscribe and leave a comment.Tell me what you love, tell me what can be better.Don't for get to get a free copy of my e-book!https://www.purposefulpurpose.com/We focus on mental, physical and spiritual wins everyday.LET'S GET TO WORK!!!

"Rod Serling who used to do a show called the Twilight Zone. This was an unusual show about a boy who had the ability, the gift to see into the future and everyday he would do his personal TV show and he would tell the people what's going to happen tomorrow. Needless to say, the whole world watched as he would give them a prophecy of the next day. One day he told his mom he couldn't do the show. She said, you've got to do the show. There's millions of people watching. Millions of people depending upon what you say about the next day to come in the events that are going to come. And he said, mom, I can't. I can't. I just can't go. And finally she talked him into it and the boy appeared before the camera and then he began to tell the story of the next day." Family Discussion: What is the object of your worship? Who Do you spend your time worshiping? If you could go to a stadium and you could see anything on the field, you could see to spend hours adoring it, admiring what would you want on the field? Transcription: 00:14          It's been 30 years, but I'll never forget the little TV show I saw. I think the author of the show was Rod Serling who used to do a show called the Twilight Zone. This was an unusual show about a boy who had the ability, the gift to see into the future and everyday he would do his personal TV show and he would tell the people what's going to happen tomorrow. Needless to say, the whole world watched as he would give them a prophecy of the next day. One day he told his mom he couldn't do the show. She said, you've got to do the show. There's millions of people watching. Millions of people depending upon what you say about the next day to come in the events that are going to come. And he said, mom, I can't. I can't. I just can't go. And finally she talked him into it and the boy appeared before the camera and then he began to tell the story of the next day.   01:00          And the day would be the day the sun wouldn't come up again. There'd be no sun. The world would be in darkness. The world would freeze and everyone would freeze to death. It was an awful ending to an awful show. But what would you do if you could see tomorrow? What would you do with your life if you knew tomorrow would be the day the sun would never shine again? This book begins in Chapter Four. When God says to John, come up here and I will show you what must take place after these things. So the book begins to unfold after the age of the church, after the age that we're in today of the gathering of the men and women under Christ, the gathering of the gentiles and the building of Christ's body. Now God shows John what will take place after this age. Revelation four verses nine through 11.   01:48          John says this, "and when the living creatures give glory and honor and thanks to him who sits on the throne to him who lives forever and ever to 24 elders will fall down before him, who sits on the throne and will worship him, who lives forever and ever and will cast their crowns before the throne. Saying worthy are you, oh Lord and God to receive glory and honor and power for you created all things and because of your will, they existed and were created." All John can do when he sees the future and God brings him up to show him the things that are going to take place, he falls down on his knees. He begins to worship Jesus. You know, my question for you today is what's on your iPod and not just what's on your iPod, what's on your computer? You could tell so much about a man when you look at a man's iPod, when you look at a man's computer trail, when you look at the DVDs that are in the shelf that a man spends time on and watches.   02:42          Because you can see the object of a man's worship. And so often our worship is football teams. You know, as people pack the stadiums by the tens of thousands. So often our worship is, you know, the American idol. You know, the Heisman trophy winners, you know, the supermodels that come down the runways. But Jesus says in this scripture points out that at the end, all that we will do is have worship on our iPods. All that we will do is have worship in our hearts and in our minds, in our heart will be consumed with worship. You know, I have two friends that are great musicians in two parts of the country. In fact, they've won, I suppose about every award in music you can win. But both these two friends, although they don't really know each other that well, but both these two friends in the middle of their stardom, in the middle of the, you know, their greatest times of success in their music careers, both of them were bored.   03:40          Both of them had reached the point of, of ultimate success in music. You know, topping the charts and you know, radio all over that really the world. But then both of them on an individual basis begin to sing worship and their wives became fulfilled again and their hearts begin to wrap around the greatest music that there is. The music of worshiping Jesus. And that became the iPod that they began to sing. And so it will be with you. And so my question to you today is one, what is the object of your worship? Who Do you spend your time worshiping? If you could go to a stadium and you could see anything on the field, you could see to spend hours adoring it, admiring what would you want on the field? And the second question, if you're bored, if your life is distraught, if you're going through depression or meaninglessness, fill your iPod with praise and worship. Fill your DVD shelves with praise and worship. Fill your computer trail with praise and worship and watch your life come alive.

Hello everyone welcome to Reaching Out Radio International, where we are reaching out to be the hands and feet of Jesus Christ sharing the Gospel and the message of the cross into the world.  We are excited tonight to welcome one of our newest host, Roy Wenman of East End Revival Ministries. Brother Roy will be sharing a message "Who Do you Say I am?" in reference to Jesus talking to His disciples in the book of Matthew 16:13-20. This is our bio- East End Revival ministries was established when we had our first service on September 7th/2003 at 6pm in our house we had approximately 20 people in our home for service. After our home service God led us and we moved to saint Barnabas Anglican building.The Lord gave us Favour there and many miracles of salvation healings and people were set free! One lady that the Holy Spirit told to come in was totally healed of cancer all glory unto God! The building was sold and we moved to the Chateau Saint Michael in 2009 in which we had great favour from the Lord and the Lord did many miracles there one lady that was catholic asked Jesus into her heart [??] on Sunday night and passed away on Thursday . Part of our mission statement is raising up people in their giftings and callings do they will become who God has created them to be and then do what God has called them to do. At present time Evelyn and areI teaching one of the manuals which is what I will be talking on the radio ( Jesus army spiritual warfare training) We have two other manuals- Standing Firm on the Word for Revival and Miracles) Freedom Fighters Youth Manual . we are teaching Holy Spirit bible school with pastor Paulette from Global healing miracle church and also ministering with Go World ministries brother Pastor Samuel at present time. Thank you for listening and your prayers and support God Bless!  

In this episode Lisa Tamati and Neil Wagstaff discuss the phenomenon of the imposter syndrome, of having a lack of self confidence and self acceptance, about understanding the power of your words and thoughts to change your attitude to yourself and to your potential as a person. How our perceptions of others always being better than us, diminishes our power and how that is a misconception of reality. Our everyones experiences colours the way they see themselves and the world and why you need to stand in your own power and own your own destiny. This is about shifting the self talk, about stopping apologising for not being an expert at every damn thing and understanding the power of self confidence to change what you can achieve. Hope you enjoy the show. We wanted to let you know we have another live weekend running seminar coming up on the 9th and 10th of November in beautiful Hawkes Bay in New Zealand so if you want to come and learn everything there is to know around running and upgrade your mindset and health while you are there visit our information page at:  https://training.runninghotcoaching.com/how-to-revolutionise-your-running-training We would like to thank our sponsors Running Hot - By Lisa Tamati & Neil Wagstaff If you want to run faster, longer and be stronger without burnout and injuries then check out and TRY our Running Club for FREE on a 7 day FREE TRIAL Complete holistic running programmes for distances from 5km to ultramarathon and for beginners to advanced runners.   All include Run training sessions, mobility workouts daily, strength workouts specific for runners, nutrition guidance and mindset help Plus injury prevention series, foundational plans, running drill series and a huge library of videos, articles, podcasts, clean eating recipes and more.   www.runninghotcoaching.com/info and don't forget to subscribe to our youtube channel at Lisa's Youtube channel  www.yotube.com/user/lisatamat and come visit us on our facebook group   www.facebook.com/groups/lisatamati Epigenetics Testing Program by Lisa Tamati & Neil Wagstaff. Wouldn’t it be great if your body came with a user manual? Which foods should you eat, and which ones should you avoid? When, and how often should you be eating? What type of exercise does your body respond best to, and when is it best to exercise? These are just some of the questions you’ll uncover the answers to in the Epigenetics Testing Program along with many others. There’s a good reason why epigenetics is being hailed as the “future of personalised health”, as it unlocks the user manual you’ll wish you’d been born with! No more guess work. The program, developed by an international team of independent doctors, researchers, and technology programmers for over 15 years, uses a powerful epigenetics analysis platform informed by 100% evidenced-based medical research. The platform uses over 500 algorithms and 10,000 data points per user, to analyse body measurement and lifestyle stress data, that can all be captured from the comfort of your own home Find out more about our  Epigenetics Program and how it can change your life and help you reach optimal health, happiness and potential at: https://runninghotcoaching.com/epigenetics You can find all our programs, courses, live seminars and more at www.lisatamati.com    Transciption of the show 00:00 Well. Hi everybody. Lisa Tamati me here once again, fantastic to have you with us. I'm here with my wing man. Neil Wagstaff, sitting over in the beautiful Hawkes Bay. How are you doing buddy? I'm good. How are you? Oh, very good. And today we've got another fantastic episode for you. We have just come off the back of our weekend run seminar that we have them head on the weekend and have a lot north. And beautiful north island of New Zealand's, if you're listening to this from overseas. It's sort of in the north island on the, on the east coast. Beautiful place. And we had a fantastic weekend. We had a full house of city od runners come to learn everything about running, but they actually went away learning a heck of a lot about mindset and about motivation and about nutrition and everything else in between. 00:47 And was really, really a fantastic weekend. We are running another live event on the weekend of the ninth and tenth of November again, and have a lot more for if anyone's interested, I'm going to put a link in the show notes for you to register and you can find out all about it. We'd love to have you come and join us if you want a fantastic weekend with like minded people that are all into health and fitness and learning about upgrading the minds, the running skills and their bodies. So it's really a fantastic weekend. Neil, how did you find the weekend, right? Did you have a good time? 01:21 Well it was great, , it's always the energy at those things that is awesome. The excitement or the stories everyone brings to it. It's epic. It just makes me smile thinking about, It gets the hairs up on the back of my neck cause everyone's there for different reason. They're there for a common interest of obviously running, but they've got their own goals. They've got their own why. And it's those special stories that, that make it for me, it's just, yeah, it's so cool. And to see people evolve over the weekend and come in a little bit unsure about what they're capable of and realize by the end of the weekend that, wow, I can do a whole lot more than I thought I was able to do. 01:53 Yeah, it's really fantastic to see that. And you know, one of the main themes that keeps coming and reoccurring at these events and you know, with us dealing with hundreds of athletes and coaching, we get this common theme coming through, which is that people come to us and they go, they qualify everything. Like, Hi guys, I'm really interested in your one coaching programs, but I'm not a real runner and I'm only just a real slow, you know, middle of the pack or I'm just starting out and everything is qualified with the words. I'm not a real runner. And so we're going to do an episode today about, I'm not a real.dot dot. Because this is, this is a thing that's not just to do with running, but it's in every part of our lives. I find a lot of people are going around saying, I'm going to not a real ... , I'm less than what we think I might be. 02:45 And we're going around with this lack of self confidence really and who we are. And we're not sitting in our power in there, you know, confidence that we can really achieve a lot of things. You know, when I go, you know, I'm studying a lot at the moment, all about real estate investing and all of this, and this is a new area to me, right? So when I go to see an expert, I don't want to go in the qualifying myself saying, oh, I'm a complete numpty. I know nothing about anything. But I do go in there and say, look, I'm new to this and I'm really keen to learn, but I don't go and say that I'm, I'm a complete idiot because that sits me up for, for being in a lower position, you know? And so being not confident in what I'm actually going to do. 03:31 Yes, I might be new to a new skill, but that has nothing to do with where I can get to and that's nothing to do with how I should be seeing myself. You're just learning a new skill and each and every one of us is a new newbie in one area and an experience in another and we don't need to feel ashamed about this fact when we're starting something new and it's scary and we don't need to qualify this. Well I'm not a real runner or I'm not a real late or I'm not a real business person or I'm not a real real estate investor or whatever your area is that you are going to try to find out about. It's super that you are here to learn and it's really important to sort of stand in your own power and say, this is who I am. I'm an expert in x, Y, Z. I'm new to this area and not have to go, you know? So like you, you heard it again and again and the weekend day. Yeah. 04:25 Interestingly throughout the week with some people I've been working with at the gym and some some of our regular coaching clients as well. I've done a couple of coaching calls this this week and one of the things we've been working on with a few of the clients is, is really what are your, what are your strong words? So often ask people that were your strong words. So rather to start your sentence with I'm not, or I can't start with I am and I can, but what, what is the strong word? I am, I am strong, I am a runner, I am good, I am gray. I'm a superhero. So the minute you reframe that in your head and start a sentence with that, all of a sudden the whole direction of the conversation and the situation will, will change. The other bit. Just backtracking a little bit on what you were saying is is where the way you are approaching situations, which is gold, you people often forget that they've got a multitude of experience and a huge skillset that is very transferable into the new thing. 05:17 The renewed yet. So I might be a Newbie at certain things you were talking about. Obviously the property investing, but the the years of experience, you've got another aspects of life they're going to pull through to that and all of a sudden you start to understand that you're going to pull on that skill set and pull it through and go, actually I understand this is just looking at it through a slightly different, slightly different Lens, so it's really about how your, your entering a room, how you're entering conversation, how you're, you're, you're, you're setting yourself up. We had usually the weekends example, a group of unsure people who less feeling a whole lot sure about what they're able to do and what they need to do and how to do it. It's, it's almost like they've mapped, got the formula that allows them to go, I am a runner. 05:57 The, I'm one of the ladies I spoke to this week, she's, she's done more ultra marathons than I have more day stage races than I have because I haven't yet done one. And I'm sitting there telling and explaining this to us saying, actually, if we look on paper, you, we could argue that you're more of a run in the lamb. Who Do you think some more the way she is, she's like, you're the, you're the runner actually. You're, you're more of a runner. So I should be one. I should be the one. And I, I definitely think I'm a runner, so it's it's just, yeah, qualifying it in your head. So the, the, the confidence lists as you, as you move forward. 06:28 Yeah. And you don't need to be the absolute best in the world. So even be a teacher like your, your, you know, like you said, you're running teaching and you were my coach for a decade before you even got into business. Yeah. Did I go to you like you haven't run 150 ultramarathons or anything? Are you see for not as experienced or not logical enough to help me? No, the opposite because you can see it from completely different it's perspective. You come from the science and the whole logical thinking and almond and the sub, you know, athlete state of yes I have the experience and that's why what we do is a really super good combination of experience and science behind the whole thing. And this is, you know, just understanding who you are, what you're capable of and just see the transformation and the people over the weekend from coming in all nervous coming into this new environment and Ireton we go to a course or a conference or learning, it's, it's a scary, you know, uncomfortable feeling when you first arrive at the front door. 07:26 Hasn't had, nobody knows each other. And you sort of like, oh my God, what am I doing here? And, and I are going to be super athletes. You know, this is, this is some of the mentality of people coming into an afterwards that tell us this, you know, I came in and expecting everyone to be superheroes. You know, and expecting to be told you're going to train harder and go more, you know, Rara [inaudible] and all that sort of shit. And they, it wasn't what they got. They actually got a whole lot of amazing information on how to, for health, those of, of what they came for, but they asked that they lift understanding the why and they leave feeling empowered in the, the doubtful thoughts that they're having, the fears that they're experiencing, the guilt that they are experiencing is common to the entire room. 08:18 And that includes you and me too. Yeah, exactly. It's so powerful. I just to understand that she had experience instead of putting everybody else up on a pedestal. And I'm down here as the lowly beginner on any side and we tend to do that. We see, we tend, you know, to always see everyone else better than us and as having everything together. And when you look around the social media world that we live in, that's very much water's portrayed in, you're always comparing somebody's Instagram moment, which is a highly tier moments. Okay. Of the best moment during the run. At the top of the hill or the, for the camera, you're not seeing the grind and the shit and the tears and the stuff on the way to the top of that man's and you're only getting the snapshot and then you and your life are going wrong. 09:13 I couldn't do that. And that'd be the main, everybody else is running a hundred and ultra-marathons a week. You know, that's the sort of feeling you start to get. And you gotta remember like social media media is just so curated. So if I spoke with, for example, knows exactly what you're into and we'll feed you a thousand runners doing a thousand crazy suits things every week. So you get this, this misconception that the whole world is out there running bigger than you are when it started. You know, Facebook was just picking out what you're interested in and there therein lies the danger. And you know, this has been discussed before with the elections and things like that. You are getting feed what you are actually interested in and therefore skews your view of what you're seeing and what you're actually experiencing online. And just being aware of that whole dynamic. 10:03 And this isn't just in social media but very, you know, it's very prevalent in today's world that we see a lot of beautiful plastic people with lovely photos and then we think that what we're experiencing in our internal world, you comparing it now, bad moments and hard moments against somebody beautiful picture and it's, it's just completely an unrealistic perception of the world. And this is like the beauty of being something like a live seminar like we did. People have a perception of me, they have a perception of you and then when they actually get to meet you, it's nothing like that. They realize you're just as human as everyone else with the site. 10:42 Exactly. Exactly. And that that is the most, one of the most comforting things for everyone at the weekend. It was by far one of the most compelling things for them to just, you could see the relaxation come across their faces when they were like, these guys are normal. 10:57 Very unfortunate. 10:59 These guys, these guys are more that their normal stuff, they, they're there, they're like us. And then once you realize that you can stop, then it's people stop feeling like an imposter and they start feeling like they're at home. And that's, that's really what we want you to take away from today is that yet we're not imposters we can feel at home. We understand our why well enough and we can relax and do what we do. We need to. 11:21 Yeah. And they, and so imposter syndrome is the for when you, maybe you go through life and you're starting to feel like, oh, I shouldn't be here. I'm not good enough. I can't be teaching this cause I'm not the number one expert in the world. You know, like just if I want to go to the gym and build some muscles, do I go and engage Arnold Schwarzenegger now because he's like, you know, like so far out of my perception of what could possibly be then, you know, just having someone one or two steps ahead of you or three steps ahead of you is all need. You don't need to be the best in the world. So if you're that teacher too, you don't need to be 100 million steps are here, you know, and we talked with other run coaches too that are, you know, they have a special niche and they go, oh, we're not like you though. Like, you know, this is often the conversation I've had with people. I'm just taking absolute beginners and I go, y'all know, I'm taking absolute beginners to, Oh, I thought you'd only be working with the elite. No. 12:21 And everyone has the area with they feeling comfortable, you know, and I'm almost certainly not comfortable with Olympic athletes, you know, you have never been one. And I don't have, you know, that skill set or those genetics and I understand more the battles of the everyday person and therefore I'm comfortable in that area teaching to people that have these issues, you know, and I don't really give a shit about the top 1% but good on them. You know, they'll find better coaches than me for that. And so it's understanding we use it in the world and then setting in that power and then using those words as Neal, seeing those in your, in your thought processes saying, I am a master of this. I am a runner, I am strong. I am able to do this. Not, oh, I can't do that. And Oh my gosh, that's so amazing what you do. I couldn't even do that. And all that. If you hear yourself tight saying those things, just understand that that person's just a little bit further up the mountain than on top of the mountain either. You know, we're all on differing degrees of different mountains 13:26 And nice people we can learn so much from. And that's the, that's the thing I've got very, very comfortable with over the years is, as you said at the start or the start of the podcast today is the asking just go and, well actually that's, that's amazing. How'd you do that? Being very comfortable that you don't know and getting someone to explain to you how they've put there. That's exactly how we've moved through and how we've gone out is to go, oh, hang on a minute, explain that again. I don't, I don't fully get it. I don't understand it. And then all of a sudden you learn and realize that actually that person was in the same position as we were last year and all that and it's got no bit further ahead so we can try the information and move forward. I think as well to add into your why is just really drilling down, which is probably another podcast in itself, lesion really working out where your purposes, so really understanding what your purpose is, what your position is and purposes in life. 14:11 I want you to get comfortable with that and you understand what you want to be sharing, what you want to be doing and you want to be. It's really easy to be in your own skin and we're not falling into that trap of making the mistake of I should be this or I should be that to the company every day, just sit in their company going, this is me, this is what I want to be doing. I know what I'm doing, I know how I'm doing it and I'm not looking around again. You should do that. I'll try and do it and it just feels wrong. Move the really tight the times, work out what you, what you should be doing, the purposes 14:38 In life and where you will meet to be studying in life and they realize that you can't do everything. And this is the one of the beautiful things about getting older. You know like there's a lot of negatives about getting older and we all know those very well, but there's a hell of a lot of benefits to in, it's called wisdom and exactly yearning. And if you have an open mind and if you start to develop your skills set, then you, you know, just because you've been alive for a long time, you've got a lot more experiences to pull on and to share from. And if you keep an open mindset and continue your education, then you can end up feeling a lot more stronger as you get older then, you know, I know certainly I do. Like if I look back even 10 15 years ago where I was in as to her, I am now, as you know, 15:18 It's not there. It's night and day different. I remember from when we first met the language you used to use that and the language you use now is it's night and day and we will evolve. We will change and we should be comfortable. We should be counseled with doing that. Just to educate ourselves on an ongoing, under a hundred percent. And it's yeah, I mean there's a challenge off the back of this should be how many times this week and the listeners go out and say, everyone that's listening. I am. So I am.dot, dot. Yeah. I can.dot, dot. And I do that though. How many times should you get that in? And just the saying it that saying out loud or I am a runner or cam run, I do run. Is, is it just, it makes me feel, makes me feel better. Saying out loud. Yes, great. 16:00 And stop apologizing for existing. They would just go through the whole as all, sorry, I'm not an expert on this area or I'm love this and I'm not of that. Just having the confidence to say I am and even if you don't feel it, and the in the moment that you're saying it, you're suggesting to your subconscious and we did a podcast last week on reprogramming subconscious. Correct. We haven't heard that. Go back and listen to that because reprogramming your subconscious is what we're talking about here we are talking about and it's repeated use of that language where you want to be even if you're not the, now I am a master of x, Y,Z , that I might not be yet, but that's what I'm putting into my mind next for suggesting to my mind that I am to my subconscious that I am and it will become a self fulfilling prophecy. 16:46 It will if you keep saying it and if you keep understanding it and be going through that. The deep work last week, I've taught talk about, you know, self hypnosis and things like that that can speed the process up. And you know, like I was listening to another podcast today and it was all about, you know focusing on the end goal, you know. So even though it might seem ridiculously far away, I want you to give yourself permission to set a big audacious goal and sit there and visualize that future. Where are you gonna be in three years time? Where are you going to be in five years time? If you fulfill this dream and you're gonna, you know, be running new and B or are you going to be running Badwater, you know, and there can be a ridiculous strain seeing yourself, this, visualize the newspaper articles being written about, you visualize the, the stories being told, visualize the book that's going to come out. 17:45 This is the sort of stuff I do. And then I work backwards from air. Okay, that might be a pipe dream right now, but it's near as my, my indicator of where the hell I'm going. That's my true north. If you like. And then I have, I work back from the, so if I want to get to the year, what do I need to do in the next five years? What you'll typically find, so is that you'll go but this so far away, but if you in the first year just to one 10th of what it would take to get there, if you find that you gather momentum over the time. Okay. So the first year you might be just out of the blocks, you might just get your first 10 k done, your first half marathon done, you still dreaming of Badwater water. Okay. But the second year you might get to an ultramarathon in the Fuji, you might give to opt for marathons three ultra-marathons. I mean, Bang, you're there, it speeds up. And this is the power of like compounding interest, right? I'm learning all about compounding interests in regards to real estate. The power of it is that the interest gets the interest on the interest. 18:56 It really, really is gold. And the, I often say to people as well that if I, and when people are looking at it, if you could say 50% of this big goal that you've taken yourself in the next 12 months, would you take it and no one has ever said, no, I'll take it into your pull in. It's even taking that much and watching how that, that grow and that grow and that grow. Don't look for perfection and look for consistency. Yeah. You consistent. Then it's going to, it's going to happen. Most people that are looking for exact perfection, it falls over 19:28 If there's one for a commitment thing. Yes. If you do, you might think it's an unrealistic expectation to sit this lofty goal, but you've got, and you can't even see the pathway to getting there. But by taking those steps in, making a commitment to work on it every single day or every single week, depending on the goal and just doing half an hour every day on it, or you know, I'm going to commit to reading one book a week, or I'm going to commit to going to the gym three times a week, or I'm going to commit to a meeting with my friends and running for half an hour, you know, twice a week, whatever those micro commitments are that build it into a daily habits. And then that gets snowballs, a snowball effect so that you actually start to gather momentum and then all of a sudden when you look back what you've achieved in a 12 month period, say it's just like, holy heck, I really did that and that 20:22 All of a sudden you're saying, I am, I can, and I do. 20:25 Yeah, and you started the heat for the style. Getting out of the stat box is a really hard one. And then keeping that momentum in the first months when you haven't seen progress yet and you won't, you might get some quick ones. Like typically with runners, what we say is that it's like absolute beginners I'm talking about and they don't even know how to, you know, like run nonstop for minutes is that they get some really quick ones within a month we can have them running for half an hour straight through and the lot and then typically slows down a little bit. And so it's understanding the nature of learning and the nature of plateaus and understanding how to push through to the next level and not giving up on that allow, you know we don't, you know, working with my mum wants, again, to bring in an analogy from there, we would have times when she'd stopped to make leaps and bounds forward. 21:15 Not Literally, she's still not leaving valley anywhere, but she's, she's getting there. We would make really big gains in a very short time and then would have months of nothing, absolutely nothing, no progress. And when I look back over those months, I'm going, and those are the times when people give up. And those are the Times where you've got to push down, double down and keep going, keep it going. When you push through to the next layer, that's when you get another lot of, you know, last fall and Lisa spoken. Totally, totally agree. Yeah. So I think that's probably enough for today guys. I hope that there was a bit of a help for you. Another mindset up. You know, this is a running podcast and a fitness podcast and is, but there's a hell of a lot of mental stuff because to be honest, this is a big piece of the puzzle. Huge base of the puzzle with your runner, an athlete, a person and business. You know, in the corporate world there's all these same challenges that come across and this is why the crossing, but the crossover between all the disciplines, you learn it for running, but then you actually learn it for life or vice versa, you know? So it really helps. So Neil, any last words to end on? You know, phrasing things positively and not making excuses. You know, apologize, I am a runner, I am a runner. 22:40 I'm a master. I want you to go and write the list guys. I've got a list on my fridge over there. Let's go on. I am a master of like this 50 things on this list that I'd say oneself every time I go to the fridge, which is quite often cause I like date, I have to read three or four of them before I opened the door. And they reinforces in my mind on a subconscious level repetitively, repetitively, I am a master. And then I'll go around in my head saying I am this. And I am that in my mind, you know, and I, I haven't tire runs. Like we don't want to treat my leg, do this for example, where it's boring as hell on monetary mall. There's nothing to look at. Anyway, so I just go into this mantra and I'll pick a couple of things that I'm working on to reprogram my mind. 23:26 And I'll just repeat the mantra over and over and over for a good half an hour until I drive myself and sign. And then I'll go home and I'll start to see the fruit of that Labor, not from, not only physically from the training session, but mentally as well. So there's a quick tip for you to go and do that. Easy wins, easy wins. All right guys, we'll as usual, if you want to reach out to us, you can get hold of Neil and I, lisa@runninghotcoaching.com or neil@runninghotcoaching.com. Check out our website to Lisa tomothy.com and check out all their programs, their mindset university epigenetics program and running programs. Come and join us on our Facebook group. You can find it just a look up Facebook groups, Lisa Tamati. And hit us up on social media and we're really active on Instagram. You know, Facebook and Youtube. We have huge youtube channel on that point. 24:17 I just wanted to remind people, actually I've got about, I think it's eight documentaries on my youtube channel, full length running documentaries from places like running through the Gobi desert or death valley, the Himalayas, Australia, the outback of Australia. There's a whole lot of good stuff there. If you want some full length movies and you're sick of Netflix, come and check out my channel. Much more interesting. Certainly better than the Kardashians I can tell you that much. So yeah, check those out. Just hop on over to the youtube channel and put in Lisa Tamati. And I've got a playlist here of ultra marathon documentary, so check that out, right guys, thanks for your time today. We'll see you again next week. Thanks. Okay.    

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This episode is part 2 of a 3-part webinar presentation.    Transcript of Episode: 5%. I believe that me telling you how to write your literature review or knowing the difference between a conceptual and theoretical framework or trying to figure out what's the best methodology. I believe all those types of questions and things are only 5% of what you need to finish your proposal. I'm going to say that again. I believe content-based things like how to write a literature review, how to choose a methodology. What's the best topic, are these great research questions. That's just 5% of what you need to be concerned about. Now remember you said that you were going to keep an open mind. I could tell you exactly what you needed to write. Your chair could tell you exactly what you needed to write, how to frame your questions. What's the best methodology, exactly what you need to do and what you write. I have done it for people. I can tell you and you know what? You still won't do it. I could tell you exactly what to write and you still, when you sat down to go and write it, you're going to argue. You're going to feel the need to go and research. You're going to feel the need to go back and forth about why it's not right and it's hard to make a choice and it won't matter. I can like literally your chair can sit down with you right now one-on-one until you exactly what you need to write to pass. They can guarantee if you did these things, you would pass and you still won't do it. So while this presentation is titled, How to, like do your literature review, we're not gonna to spend time on the like nuts and bolts of literature reviews because it doesn't matter. You need it to pass into write it. But if you don't do the other 95% of stuff, it won't matter. It won't matter. If you know how to do a literature review, you'll just be like caught up in the same cycle of consuming, consuming, consuming information. You'll listen and you won't do it. It is not because you can't. It's not because you're not capable. It's because you're so busy focusing on his content and this like, what do I need to do that? You're not focusing on how to do them, like not like how to do it from like using the right words, but like who do you need to be? How do you need to think? What type of environment do you need to be in? Who do you need to have around you in order to write what you need to write. Because remember if you go back, I already said you already know everything or at the very least you know how to get to the information you need to know. You don't need me to tell you how to do a literature review because you know how to do it and the thoughts that are creeping out right now and I saying, but I don't. That's why I'm here, but I don't know. I'm still learning. That's not true. It's your doubts. It's your mindset and that's what I'm going to be talking about for the next few minutes. That is the focus, the basis of my coaching. I am talking about all the other stuff that nobody else wants to talk about that they think doesn't matter, that they think is a waste of their time. But it's the biggest reasons why you can't, write. Biggest reasons why I failed that publishable paper defense. Biggest reasons why I was able then two and a half years later to show up in my defense ready. The other stuff, cause nothing like as far as knowledge, yeah, I had a couple of more research classes. Sure. But if I'm being honest, I didn't really remember like I remember stuff but I didn't remember it and that was not what I leaned on and those three and a half months when I was finishing a dissertation at warped speed, that is not, I didn't go back necessarily to my classes and be like, I need to know exactly it was all the other stuff that I'm going to talk about and get it done framework. That was important. This is why this is so important. Now listen, if this is your, like if this is your area of expertise, do not come at me. I am just explaining this next set of information and the way that works for me in best ways that works for clients in a very simplistic way. Okay. I'm sure it's more complicated. I got you, but and, let's focus on the spirit of what I'm saying. All right. Let's see. We're keeping an open mind, so your brain at its most basic forms wants you to survive above all else. It wants you to survive and it wants to make sure that you're able to survive with the least amount of effort as possible. What does the have to do with your literature review? If your main, if the main goal is survival, right? Then the main thing that the brain is looking for is threats to that survival, like what is popping up in our environment or in our world? What are we noticing that is a potential potential threat? Potential threats are usually something that's new. It's not like regular schmegular happening every day. It's unfamiliar. We don't know, that seems real off is looking for things that are offered different and it's constantly scanning in the like in the background, even though you're not conscious of it, it's constant scanning your environment and the things that you're taking in for something that's new or unfamiliar because if it's different, new or unfamiliar, then your brain says there's a high chance that that's a threat to our survival and we're going to die. There's a higher chance because that's a threat. It's different. We are going to die and we need to figure out the best way to avoid it or to incorporate it as quickly as possible and make it normal so that it's no longer a threat. Your brain is simply just trying to save you from danger. And any time that you come into contact with something that is a threat that's unfamiliar, doesn't feel good. Your brain is like, how do I switch to autopilot or to something that feels good? Because right now I'm feeling real scared and your brain cannot distinguish between, there's a lion, I don't know, he's a lion. You're jumping out of the bushes and about to attack you and you sitting down to write cause they both feel the same in the body, right? Cause when you sit down to write, you get, maybe you me, if you're like me, you get really anxious. You're real nervous, you get real confused. You're not sure what to write. You're not sure if it's going to come out right. The stakes are so high that if you don't do this right and you're not going to pass and you're not going to graduate and you have wasted all these years for nothing, it is very scary. Or it can be very scary to sit down and write in a blank document on your laptop, not being sure what you should say exactly. Right? And your brain again, just wants to save you. And so what it does as you sit down to writing, you're like, but what if I said it this way, but let me go look this up. But like, like all these thoughts and you get flooded with something that you were just fine a minute ago, but now you sit down in front of his laptop and you're, and you started to get really nervous and anxious. Your brain, then says, this is a threat. We shouldn't be sitting here because when we sit down at our laptop to type, we get real nervous and that clearly means that's wrong. It clearly means we're going to die. So how do we switch to doing something else? So then your brain begins to lie to you because it's trying to save you. It begins to tell you things or send you signals to try to get you to do something else that you enjoy more. Maybe that's social media, maybe that's TV, maybe that's eating, maybe that's sleeping. Maybe that's talking to someone. It gets you to do things so that you can stop the scary thing which is sitting in front of your laptop typing and do something that's more familiar like eating or watching TV that's more enjoyable and that feels better and we know what to expect and we don't have to think that hard when we do those things. Your brain lies to you and I'm going to talk about three major lies, especially when it comes to writing that your brain will do. Let me know if you agree with this. I want you to type yes in the comments. Lie #1: The longer I work, the more I'll get done. So the more, excuse me, so you know who you are. Those of you who are having these a marathon writing days, you're like, mmm, I'm going to cancel everything on my schedule. I'm going work from 12 to eight. I'm not gonna go somewhere, I'm gonna order food in so I don't have to spend time going out and I'm just going to work. I'm go to my office, I'm gonna just work. I'm gonna work and work and work at work. Because if you feel like if you can block off like eight hour days, 10 hour days, 12 hour days, and you can write more, you'll get more done because you'll be uninterrupted and you won't have to worry about anyone else or anything else and you can just write, Right? That's a lie because if you've done it then you definitely know it doesn't work out that way. If you've blocked off, like blocked off those that time and you actually manage to show up to your office to ride for the eight hours, or you showed up to the writing group to work this 12 hours, then you know you didn't spend eight hours or 10 hours or 12 hours writing. Two hours was spent on getting set up. So making sure you had the right snack, talking to your friends another two hours. It was like rereading what you wrote the last time, maybe another two hours. It was that, oh, you forgot something at home that you need to go make a run or you needed a new notebook so you went to the store or you had a craving for something else. And then you go get a drink from like Chipotle or something and maybe you spent a good hour, two hours writing. Like if you're going to be honest about the time you spent, maybe it was two hours out of that 10 hour day or are you sat there and you just stared cause you didn't even know like okay I have everything but I don't know what to write. But so instead of trying to do these series of marathon days instead, think about your writing goals. Now most people will just say, well I'm trying to have chapter two by then and I'm a write chapter three in a week. It needs to be more simple than that. Okay. If it needs to be more simple than that, how do you simplify our writing those so that it's more about what you could do realistically in a day instead of trying to figure out how can write a whole chapter, how can you write one section of chapter two, how can you write one to three pages in a week or a writing session? Cause I know some of you just then are like, a week?! One to three pages will never get done. That shows then we need some more work. But like how do you simplify your writing goals to think about, okay, how long is it gonna take me to write chapter two, how can I break that up? How can I make sure if I'm hitting these three main points, how long is it going to take me to hit each point and that trying to do everything in one session because you may say to yourself, I'm just saving myself time or I'm being efficient if I do more on the front end as last I had to do on the backend to editing and that's a whole other thing. Well, what also happens when you do these marathon, marathon days, then you'd have no time for yourself. How can you set up your schedule where you can consistently make progress on your writing? ....and have time to spend with family, with loved ones going to work out watching TV and doing those things without feeling guilty? Cause I'm sure a lot of you do those things. You do go out. Especially now it's summer. At the time I'm recording this, people will go out, but you'll feel guilty. You'll feel like, oh I'm supposed to be reading something. Oh I should be writing. Oh I can. And then you really don't enjoy yourself. So you don't enjoy yourself when you're out doing what's supposed to be fun. Cause you feel like you're supposed to be writing. And then when you are writing you're feeling like, oh this sucks. I'm sitting here for 10 hours and I could be with my friends. And you're never present in the moment. So how do you set up your life where you simplify your writing goals and you take time for yourself? Because when you're able to balance those two things, that's when you get more progress. But you're able to have simple achievable goals where your brain isn't like, we're gonna die, we're gonna die. You can then get more done cause you're spending less brain power and energy trying to fight off up quote unquote potential threat. That's not a threat. As you said, you've got at your laptop writing. When things are very small and manageable, your brain is in freaking out. So then it allows you to use that energy that you would have used on being stressed and anxious on writing so then because you're using less time to be freaked out or procrastinating. You're using more attack, like less to right. Then you have more time for yourself. You have more time to be with people that you love to be with. You have more time to do other things that you may need to do that you've been putting off, and when you have that imbalance, then you're able to accomplish so much more. Less is more. It's cliche, and it is true. So based on that baseline, the system, your schedule, how much you write, how much of a balance that you've had between getting writing done and helping yourself. I want you to rate yourself on a scale of one to five, one being, oh, I need a lot of work who are working on my schedule and balancing my life out. And Five being like, I'm good. I got a good balance. I see who I need to see. I don't feel guilty when I go out. When it's time to write, I show up and write. I don't spend hours writing. I'm on a consistent routine and schedule. I'm good. On a scale of one to five, how would you rate yourself? I want you to write that down because it's important because we're gonna come back to these numbers. I want you to write it down. How well would you rate your system? Remember one being needed, a lot of work, five being and I'm good.Okay. You have that down. Lie #2: If I had just had a writing plan, I could finish my proposal. It's like all I need is somebody to help me organize like five time and help me like plan out. That's to simplifying the goals and the chapters. I be good. If they could just give it to me, I'll be good. No, no, no. Remember going back to the beginning of what I say, like I help people and I tell them this way, you need to write is how you can say it. Choose this. The same concept applies. It doesn't matter if someone, I can give you a plan right now. I'll tell you what to write. I could tell you what to do. I could tell you how you should structure your time. It won't matter. It won't. Um, because you'll feel good. You'll like go out and buy a planner. You'll put all your little like, like you little writing sessions in there and you're like, I'm good to go. And then you'll show up for the writing session and you still won't feel motivated. You're like, I just need something to get me going. What can I do? And maybe you're like being go find a video. I'm an inspirational video, a good motivational video. Find something to get me together. I'm going to get my favorite snack. And you're trying to do all this things to build up your motivation. Okay? But you have to keep doing something outside of you to get that motivation. Instead, you need momentum, right? Because the brain comes back, the brain is like, oh my God, I can't do this. I don't, I don't feel like it. I'm tired, man. I'll just put it off until tomorrow. Oh, we'll start that on Monday. Oh, I have enough writing sessions throughout the week. I don't need to do it today. Oh, well this show came up and I forgot I was supposed to watch the show or something. So I want to go get something to eat and I haven't seen them in a long time. These things are going to start to come up and then next thing you gotta know, like, I mean, yeah, you plan a date and you have a good plan, but you didn't follow it. Instead, you need momentum. Remember, I'm about small steps every day. How can you make the habit of writing, writing your literature, review your proposal so small, so ingrained in your day that it becomes routine? Because success is in your routine. If you could show up and do that small step and your brain doesn't even have to think about it, it's on autopilot. You're good. Think about it like you eat every day. You brush your teeth every day, right? You get dressed every day? It's these small steps. Like most of these things you do on autopilot, your brain doesn't even have to think about it. Like you go into the bathroom, you instinctively like grab for the toothbrush and toothpaste and you just do it and then you go about your business. The way that you start to write your dissertation proposal needs to be the same way. That's what I talk about. Having small steps in a writing system. That's how they needs to feel that you show up every day and you do these small steps and you do it over and over and it becomes second nature with all the, without all the stress and the headache. That's the second thing. So I want you to rate yourself again, one being it needs a lot of work. Five being I'm good. Rate yourself on the following statement. I feel good about writing and consistently making progress on my draft. How good do you feel about your writing progress? How good do you feel about your ability to do that in a very small but building momentum way that you can sit down at your laptop right now, open up and you have a system that was take you from opening up your laptop to writing in five minutes. That in 30 minutes from now you can have a page or two of content written for your proposal. How confident are you in your ability to do that right now in this moment? If I asked you to do that on a scale of one to five, that's what I'm asking you to rate yourself on. Write that number down and let me know. Lie #3: I can get more done when I work by myself. Now how many of you said that I can get more done when I work by myself, I don't like working with a lot of people. They just going to distract me ain't nobody on my level. Right? And you go and you seclude yourself by yourself. You go to your favorite writing spot or whatever and you still don't get anything done. Now we all have friends where we go and then we right away and we do more talking than we do writing. Sure. Is that what's happening with you? Are you a part of writing groups but y'all spend more time socializing than writing? When you get around a good, like a, like a group of people who are serious, like who are actually about accountability and writing that people who socialize on you get around a good group of people, you will stop, have a, what I call Shiny Object Syndrome. You will stop jumping from topic to topic. You will stop, oh this methodology look good or this method looks good. Oh I can do an interview few. Oh what have I do? Action Research. You will stop that because you'll be in the company of people who are serious. That they know, like we're making a decision, we're committing to it. We're showing up every day. We'll put it in or work, so cause we're graduating. You will also get people who will give you cost of feedback. You can bounce ideas off of each other. They're going to build you up when you need it. They will getting your butt when you need it. Good. Now, for y'all who don't know that term, that just means they gonna call you out when you need it. With love though. That's what I'm talking about in terms of being around good people because if we are, maybe we heard like we're the sum of the five people we hang out with the most. Who are you hanging out with the most? Whether that's online or in person? Who are you listening to the most? How much are they helping you become better writer? A better student? A better scholar? Do you want the results that they have in their life? Do you want to be how they are? Do you want to show up as them? Because that's what's happening when you spend all your time with them and who in your circle do you want to be more like, do you wish you had the discipline they had, the productivity that they had? How much time are you spending with them? Okay, So this last thing I want you to rate yourself on your community. My community helps me be a stronger scholar by supporting and keeping me accountable. On a scale of one to five, how true is that statement for you? Remember being it needs a lot of work and five being I'm good. How would you rate your community, your scholar community? Okay. Now look at your numbers. Remember I asked you to look at your systems like your schedule, your goals, how much you're writing, as to look at your ability to crank out pages. Like can you sit down at your laptop right now and write something out? How good you feel about your ability in your system for doing that. And then this third thing I asked you to rate your community. How would you rate them? Their ability to support you, keep you accountable and make you better. How are those numbers looking? How are you feeling about your numbers? Are you like Spongebob over here? And for those of you who cannot see it, it's the gif of Spongebob trying to do all the things. He's cleaning, he's ironing. He's cooking, he's vacuuming. Do you feel like you have all these projects going on and you're just all over the place or are you like Blue over here, chill and she's at the pool is a picture of her on a yacht and pool. Had a little mocktail purse, and glasses living her life. Which one are you? Which one do you want to be? Who Do you want to be? When you're thinking about your dissertation, if you're like Sponge Bob or somewhere in between, then you know that your current strategy is not doing anything for you, but keeping you stuck, confused and overwhelmed. There's something about, like even if you don't completely feel like spongebob or you didn't completely have all ones, but you know there is a voice inside of you there like something's not right.I need to do something better. If you're still watching this video series and you know like something is not quite right. And that's what I'm going to be talking about for the rest. I'm going to talk to you about my "Get it Done" framework...   To be continued in Part 3 of the webinar presentation next week!

 (00:41) Hey guys, Thomas J here, and welcome back to the podcast. I'm really excited today because I'm unavailing my blueprint to building a better vehicle for MLM, of course using rocket science. Really what that means, is better marketing. I like to call it rocket science because it really isn't rocket science, but people think it is. And we're going to do some fun things over the next few weeks and dig into it. But today it's just an overview. I'm just gonna kind of launch into this, so to speak, with the overall plan. We'll dig in deeper in the future podcasts. So if you have any questions, hold onto them and,stay tuned. I'm an engineer. I always liked instructions and this goes as far back as childhood. I've always loved putting stuff together and I remember one Christmas, I was probably eight, we were at my grandma's house opening presents, and of course grandma's give the best gifts. She got me the F-14 GI Joe swing wing fighter jet toy. (01:43) It's a big jet. And GI Joe could actually fit in the cockpit. There was a parachute under the seat so you could pretend he had ejected, there were missiles that you could pull off and shoot. And there was actually a switch on it where the wings swung out and the landing gear came down. You could land it and make it look cool. I would want to play with it right now. I don't know where it went. I was kinda sad one day when I went to find it at my mom's house, and somehow it had disappeared. Probably got sold in a garage sale or something. I mean, I would want it now. I tell my kids about it. It was an awesome toy. They would love it. You just don't find that quality of toy around today.  (02:19) Usually they're plastic and they break really easy. But man, this was an awesome toy, but it didn't come completely ready to play with. I opened it on that Christmas Day and I remember all my family tearing through presents. I just wanted to put this thing together so I just, I focused in, kind of forgot my family for a little bit. However long it took me to put it together, I put on the different pieces that needed to go, and the wings had to be a certain way. And then of course the stickers. I had to take every sticker and peel it off to put it just in the right place. I had to get it perfect and it wasn't like I wasn't going to play with it. (02:58) It wasn't a model. I wanted it to be good, so that I could play with it. I was excited to put it together though. And that follows me into my adult life. If there's something that needs put together, my family asks me to do it. I mean, I love Ikea. I really do. I actually like putting together things. I like following the directions and building something from a set plan. Some people get confused, and they get frustrated because they can't follow the directions or they don't want to listen to the directions. They just want to put it together, and they end up with extra pieces and things fall apart. But for me, I like that step by step approach to putting something together. They give you this picture of what it's going to look like, and then you build it. (03:36) And all these pieces come together to be exactly what the picture is. And, being an engineer, I guess I'm kind of built that way. So, what I wanted to do with this kind of marketing plan is to create something physical, tangible, and it's just a little pdf right now, but we'll dig into each of the pieces and create a new system. We'll create this rocket vehicle for MLM to really achieve escape velocity from whatever you're doing right now. For me, I have a full time job. I'm a aerospace engineer and I like my job, but you know, I don't want to work there forever. And this has become a passion of mine. Once I achieved that escape velocity, I have the choice to leave whenever I want. I can, of course, just like the space program, set up a test flights. They set up a dog, a monkey, a chimpanzee and finally sent up humans. (04:27) But through all these little procedures and little things that I'm building, I'm testing, I'm looking at how things are working in order to build this system. To Build a better vehicle instead of doing home meetings. Man, I'm so, you know. I don't have time for them. I could say I'm sick of them, but I don't do them. I don't want to take time away from my family. One, we can't host it cause we have six crazy kids and the houses is never clean. And I don't want to sit on the phone to do three way calls. It's great that we have contests, and we get points for sharing the business with people and hey, get your upline on a three way call and you get points and all that stuff. (05:05) But yeah, that's just not for me. That's not how I want to do it. I want to do this with automation and systematically just like I do everything else. So let's dig into this a little bit. What's the first thing that you need when you're going to space? I mean, if you're building a rocket for real, that's not the first thing you need, really. The first thing you need is the plan and the marketing behind it. And that's kind of what I consider the launch pad. You've got to build a launch pad, you've got to have a ground control set up because if you have no guidance for your rocket, it's not going to go anywhere. So the first kind of thing you really need to tackle is who you are, right? Who Do you want to be? I chose to be a rocket scientist, an MLM rocket scientist. (05:51) And if that's what you want to be, great, join me. But there's something unique about you, and we'll dig into that in the future. But that's the first piece you need; to develop yourself to be who you want to be, and who other people will see you to be. Then the next question you need to ask is who are you going to help? And I consider that your destination. What are your goals? Not just goals, like you're going to plan, I'm going to be making this much money. No, what do you actually want to do with what you have to offer? It's not about you. Yes, you want to make money, or you want to leave your job. Or like I said, achieve escape velocity and reach the moon and the stars and all those things. (06:34) But what do you actually want to do while you're getting there? It's not the overarching goal. It's more like what are you shooting for in terms of helping people, and not just yourself. That will help you really lay the groundwork for what kind of system you want to build. How do you want to use the system, what little tweaks do you want to make? If you want to do the same thing that I'm doing, I'll have more help in the future. Right now this podcast is laying the groundwork, but for those that are on my team, I'm going to help them build the way I'm building. I want to be able to help them with automations and recruiting using online methods instead of doing all the time, wasting things that I don't like. (07:21) I like to be efficient. I'm an engineer, remember? All right, so we have who you are and who you're going to help. And I think the last piece is what are you offering? I mean this is your flight plan. Where are you going step by step by step, or what are you offering? The whole podcast is to explain what the offer is because it is not your product, it is not your opportunity. What you are offering is much, much more, and we'll dig into that. There's just so much more. I can't get into it right now, or this podcast would be a very long one. I want to dig into each of these pieces on individual podcasts. Okay, so our ground control is our marketing piece. How do you really market? That's going to launch the rocket, and then what is the rocket. That's the fun stuff. (08:05) That's the stuff that I actually really like to do. That's the funnels. If you don't know what a funnel is, we'll go in depth into what each funnel is and what actually goes on in a funnel. Just to break it down really quick, if you haven't been around, a funnel is just a series of steps you take a potential customer or prospect through in order to warm them up and to indoctrinate them. That's a fancy word for 'get them to believe what you believe' through stories, through examples and testimonies and all those kinds of things that we can use as marketing tools. We step them through until they want to actually buy. It's a sales funnel, but it's also better if you're not actually selling anything. You're just pulling people to the next step and they get to choose. You put enough people through these kinds of systems, the ones that really want to buy are going to fall out. They're gonna be happy cause they want it, and you're not gonna have to pull anybody through. (09:01) You're not gonna have to grab your friends and family and say, "you have to go to the next step." When they really don't want to. So let's go out and find people that want this. And then we have these systems to bring them through and to weed out, to thin out the herd in terms of tire kickers versus people that just want free stuff to where people are actually buying. The way these funnels are set up, and the way that the system that I want to build works out, is you make money no matter if they actually come and join your team. Whether they buy your product, you're going to be making money and not just be wasting money. That's the type of funnels that I believe in and I want to set up. (09:39) Of course, that's my goal right now. I am building them, I'm ready to launch them. In future podcasts I'll dig into them, go over them and how they're doing in the actual numbers. Maybe I'll share things that didn't work and things that I tweaked to get better and even the actual numbers. I'll be completely upfront and honest, but that's in the future. Like I said, I want to go through all this in detail first, and we'll start getting into how it's actually working because I want to build it for you guys first. So, you have your flight plan and your launchpad, ground control area. You have your rockets, your funnels, your product funnel, a prospect prospecting funnel, and recruiting funnel. You may think prospecting and recruiting funnels are the same thing, but they're not. (10:20) Prospecting is what I touched on earlier. You actually get paid. Paid prospecting s something that doesn't mean you're paying for prospecting. It means you're getting paid to prospect, to grow your list, and to grow your audience. The recruiting is actually pulling from that funnel, people that actually want to join your team. So that's another step. You don't just start hammering people with, "Hey, join my team!" (10:46) Those are the rockets that can really take off. You can really take off with those kinds of things if you put enough traffic to it. What does a rocket need? That's fuel, right? So the third piece of the blueprint. The third thing that we're going to talk about over, I don't know how many podcasts before we get to it, because some things we might want to get really in depth to. How you fuel the rocket is the last step. How do you get the traffic, how do you duplicate what you're doing with your team, and how do you amplify your authority? (11:22) How do you make yourself an authority and that really fuels the rocket. My fuel for the rockets, one, is going to be this podcast. That's what I'm doing here, generating fuel. Right now, at the recording of this, I don't have an actual prospecting funnel that you could go join my team. I'm building it. I wanted to get my product funnel done first so that it's selling product. Cause the regulation now is that you have to have products and lots of customers. So that's where I am. Is putting this all system together. Come along with me and hopefully, you can pick up some things, and build along with me or use what I'm using. We'll all end up floating around in space and, beyond. (12:08) We can get this whole MLM thing off the ground instead of driving a car around doing home meetings. We can fly a rocket. We can get up and out and bring even more people with us to generate a real significant income or business asset from what we have. That's it. It was a quick one today. Go grab the pdf of the plan at rocketsciencemlm.com and I'll catch you next time with the details as we are starting to go through each step with some real world examples. So see you later.

Jeff Urbanchuk sits down with ACEC Board Chairman, Mitch Simpler, for the first in a series of quarterly interviews that we like to call the Chairman's Corner. Transcript:Host: 00:18 We are pleased to be joined by Mitch Simpler, ACC board chair, in what we hope will be the first of many appearances on our podcast as the chairman's report or the chairman's corner. Kind of figuring out what we're going to call it, but a on a quarterly basis hopefully we can get a Mitch on to talk about what's happening at ACEC and in the engineering industry. Mitch, welcome to the show and happy 4th of July week.Mitch Simpler: 00:55 Jeff, my pleasure to be here and the problem you're going to have in the future is not getting me on. It's getting me off.Host: 01:01 That's fine. I'd rather have more content than less. Um we were just kind of talking before we went on a that were coming off of a series of leadership orientations here at headquarters where we had staff from our member organizations who got some one on one time with the DC staff to learn more about the organization and what we can offer. And then of course, what they can offer us. And there seemed to be a good deal of positivity and energy coming after those meetings. What was your take?Mitch Simpler: 01:29 Well, my take was exactly the same thing. The energy was, was amazing. I've been to probably to at least a half a dozen of these orientations, uh, retreats as it were over the past half a dozen years or so. Clearly the energy level was significantly different and better. Um, and I attribute that certainly a lot of it to Linda and her team, which are just highly engaged and very engaging to the, to the participants. But probably the big difference was that it was not a monologue. It was a dialogue. The fundamental change that was made is that instead of lecturing in front of a room full of 50 people, Linda and her team broke it up into small groups of seven or eight and each of the group leaders from ACEC now had an opportunity to sit one on one with the various leadership, uh, people from the from the MOs. And they had a chance to have a dialogue. And that was really impressive to see how much the, the leaders were engaged in the process. And, uh, and the positive feedback that we got has been significant. And the clearly a home run for Linda and her team,Host: 02:41 It was definitely a different dynamic sitting around with the table and just talking to everyone and just getting feedback. And especially in the media side, you know, talking about how people engage at the state level and, and how we can help them. And then of course the policy guys, then membership and all the different segments of ACEC Washington being able to interact was, was great and it did provide that back and forth and energy and it kind of goes into the idea of, of of what we have to offer and ACEC's strengths, um, you know, coming in as, as chairman, what do you see as ACEC's greatest strengths that we can leverage?Mitch Simpler: 03:21 Our strengths has been and will continue to be certainly in the DC area is our advocacy program. But one of the things that we've changed this year, um, and Steve Hall leads an amazing group of lobbyists and policymakers, but the big change was we've added another team member who was really part of our outward facing, uh, group. And that's, Mr Dave Bender, who was the exec out of Illinois. Dave comes with 20 years plus experience in dealing with members of Congress, uh, understands what makes them tick. And he may be a party of one at this point that does, but, but he certainly does. And I think his addition to the team has been absolutely a monumental and I think will significantly change not only how we are able to interface with, with Capitol Hill, but also, um, how they will view us. They being Capitol Hill will now look to ACEC because they will have a face literally, at their disposal. Um, and I think that we'll have again, a significant impact on what already is one of our greatest strengths, which is our advocacy programs.Host:  04:31  Yeah. Dave coming on the team has been a seamless transition. He's come on board and hit the ground running. And of course he's coming to us after a massive victory in Illinois. The governor, of course on Friday signed in the largest infrastructure investment in the state's history for about, 30 years. Um, they have not touched user fees and this the first time in 30 years they've actually taken a proactive step to invest. And that was largely due to Dave's hard work at the state level. And if, you know, the picture of the bill signing, there's some hard hats. And on those hard hats there was an ACEC logo at the bill signing so that shows that we had an impact. So that's, that's a really good point with Dave coming on board. Um, and the fact that it will help with the national footprint. Um, you know, you mentioned advocacy, that's still one of our main, focus points. And you know, we have the debate over infrastructure, you know, the work that's being done in Washington. But we have to think about beyond the beltway and how much does, our work here kind of translate to your world in New York, of course, in the private marketplace? And does it have that much penetration of people's attention elsewhere?Mitch Simpler: 05:45 Well, so this kind of put it in a, in a bigger picture. So what ACEC is doing in, in the Metro area, particularly on Capitol Hill, is continuing beat the drum as to how important infrastructure is to the country, not just to ACEC and the members of ACEC, we implement the policies that get executed. The key is to get the policies executed in the first place and and we're there to remind all of the legislators at this is an important component to what makes our country great. And if we want to continue the growth that we're having, we need to invest in infrastructure. It doesn't just impact, um, you know, the, the horizontal and the, and the transportation people. It impacts all businesses at all levels. And so even though I am a private sector predominant proponent, because that's the business I'm in, my, my businesses, the people that I work for will all benefit by improved infrastructure, whether it's highways, bridges, tunnels, rails in a modal, transportation, sea ports, airports, all those things improve business.Mitch Simpler: 06:56 And that's what we need to do as a country. We need to do as an industry and what ACEC needs to promote or certainly continue to promote how important all that infrastructure is. Um, and New York City is not exempt by any means. Then in fact, we have the same issues that the country has as a whole. New York City and all the metro areas have the same issues and that they have not been investing in infrastructure on a continuous basis. It has fallen behind. The disrepair is costing all of us time and money. So investment in our infrastructure will help everybody, private sector, public sector across the board. And uh, and so that message has gotten through loud and clear. Uh, not only is it loud and clear from the federal level and from ACEC national level, but at the local level, both the state MOs and then those states that have regional MOs, that message is being driven right down to the grassroots because it is that important. And, uh, and thank God ACEC is continuing to wave the flag as to how important it is for all of us in order for our businesses to succeed, for our country to be successful.Host: 08:03 Absolutely. And you did mention the fact that you come from predominantly from the private marketplace and I know that one of your, key focuses is broadening ACEC's membership. Of course, you know, we have a lot of focus on firms that do work in the public sector. Um, a lot of, you know, the work in advocacy has a direct impact on state DOT's, and agencies like that. But who do you think is underrepresented and, how can we bring them into the ACEC family?Mitch Simpler: 08:36 Well, as I said at the last podcast, certainly, uh, my focus is to raise the awareness of what the private sector can do. And I say private sectors, it's anybody in the engineering industry outside of the horizontal transportation, Intermodal Transportation Industry, which ACC has done a spectacular job of bringing to our table. But, but as I said previously, that represents only 20% of the built environment in the u s the other 80% is the private sector. Um, what we hope to do, what certainly my mission is, is to raise the awareness of private sector firms and that ACEC exists and what can we do for them and as much as what we can do for them, can they do for us as an industry to help raise our overall voice. Um, and I've mentioned this previously that certainly in New York, Metro New York in particular has a very, very strong, upwards of 50% of our membership is private sector.Mitch Simpler: 09:39 Um, what we refer to as the vertical component. These are people that design buildings, hospitals, hotels, residential towers, um, and the university work institutional. Uh, hospitals and those, those kinds of of projects. Uh, and what is the value that we bring? Well, the fact is that we all have so much in common with all other engineering firms. ACEC becomes sort of the, the, the, uh, the common denominator for all of us to be able to communicate to network. Uh, in addition to the traditional value added, um, programs that ACEC brings to its members, whether it's access to the trust, uh, but the single biggest thing for the private sector is the networking component. And where firms can have an opportunity to meet, discuss, uh, joint ventures and combining team efforts, uh, to become, you know, a greater industry representative. And it has been hugely successful.Mitch Simpler: 10:41 Um, the other big thing that the private sector brings to the table is other means by which you can do project work, particularly doing lump sum. And I know lump sum and a lot of conversations with our traditional membership is like a dirty word. But the fact of the matter is that lump sum does now give you an opportunity to be more innovative, more ingenious, and, and, and come up with better, more efficient ways to bring a project to to bear and to the marketplace for your client and make money at the same time. It's a win win for all sides, but it's a different way to approach a project. What we hope the private sector can do is to bring that experience to the table so that both the public sector and the private sector can benefit.Host: 11:27 You've also mentioned, um, ACEC New York's success in becoming really the go-to organization for, uh, the city, uh, when looking at building codes and looking at new standards for construction in the city. Um, and how really the expertise of ACEC membership is brought to bear and is reflected in construction that the city. Do you find that in speaking to your peers and ACEC, do you see that as unique, or is that something that is, replicated or, or could it be a model for other MOs to follow?Mitch Simpler: 12:07 It's certainly a model. Um, and, and if you, uh, go back and my sort of, my opening statement at the last pod conversation was, you know, what are my goals, my goal? And one of the reasons that we, we liked Linda and her team and, but Linda particularly when we brought her on board as our new CEO, was that one of our goals is to become the voice of the engineering industry. We've accomplished that in New York, in New York City in particular. The reason that the city comes to us is because they know that the members of ACEC are, singularly, the most knowledgeable and unbiased voices to provide technical expertise to the city. So the key example that we use is that the chairs of all of the major code committees, I'm chair of the Mechanical Committee, the structural, the fire alarm, the plumbing and fire protection, the elevator, all those committees are chaired by members of ACEC.Mitch Simpler: 13:05 Why? Because the the city came to ACEC and said, who should we use to chair these committees? Um, and it's because of their experience over the past 20 plus years that the ACEC team brings the best, most experienced, uh, people to the table to provide what needs to be provided to get this, in this particular case, a code rewrite completed. It would certainly be my hope that we can take that model and share that with all of the MOs so that at the end of the day, ACEC does become the voice of the engineering industry. That would be the ultimate end game. And, and then what it does for the membership is give them, um, insight in terms of the mechanisms and the thought processes for why things get done the way they do, whether it's in government, uh, whether it's for code purposes and just industry leadership in general from a business perspective. Um, and I think it is a absolutely realistic and doable goal. Um, it is something that, that we know will work. And the key is to be able to take what was done in New York and model that and get that out to the mos so that we can use that as an exemplar of what can be done.Host: 14:23 And do you find there's a receptive audience among the MO executives to that kind of a message?Mitch Simpler: 14:28 Oh, absolutely. And again, anecdotally, when we have conversations, we tell them this is the, this is what we do. And the Metro area, they said, boy, we would love to be able to do that. How do we do it? And the key is, and this is the beauty of the Federation of ACEC, is that we are able to share knowledge. Um, the NACE right, was just a national association executive, uh, directors for ACEC, the group of executive directors from all 51 MOs meet regularly. And the next focus is going to be what can we do in terms of best practices to be able to attract, the, the other, the non traditional, uh, ACEC firms and how do we leverage that to become a more vocal and respected member of our community so that the community then turns to ACEC as the voice of the industry and say, look, this is the issue. What do you think? Who Do you have on your, on your, on your Rolodex to be able to help us get to a solution? And that's, that's the place we want to be. And that's an enviable position to be sure. But something that is well within our reach.Host:  15:41 And that goes right to Linda's idea that, you know, really it's not a question of being part of the conversation. It's to lead the conversation that we have the opportunity to do that. And it kind of goes back to the the leadership orientations that we've had, because we want to make sure that our membership, um, really takes advantage of all the tools that we have at our disposal between, um, the webinar educational series. Um, the advocacy of course, um, and just all of the different resources that are available to them to assist them in kind of developing themselves into being these, you know, being able to carry this message, uh, to their local governments, to, you know, their into their economies, uh, in their states.Mitch Simpler: 16:25  Right. And again, we'll go back to where we started this conversation. And that was the issue of the leadership orientation. The big difference was now each of the, the MO leadership had an opportunity to meet with the various department heads on firstly a one to one basis and the veil of, you know, who is really the right person to talk to and who's, you know, what's the, what's the right conversation to take place? They were able to do that on a one to one basis. And, and, and because of that, the, the, the, uh, relationships started to develop between ACEC national and the MOs literally at the first meeting. And as the day went on, it became abundantly clear that there was clearly dialogues happening, that there was the MO leadership was less inhibited to ask questions. And one of the things that we mentioned that certainly, and, and, and, and I, and Charlie G who is the incoming chair and, and Linda, we were floaters. We just popped literally butterflies hopping from table to table to purpose to which we thought originally was to sort of be catalyst to help the conversation get started. And I will tell you with no exception, we walked into the middle of very active conversations and it was really, really rewarding to see how everybody was engaged. And my hope is as a result of that, that the mos will feel less inhibited about reaching out to national for information to, uh, to make sure they're not repeating a mistake that's already been made and for fresh ideas. And that I think was all the the takeaways from this orientation, which was all really positive and that will be a benefit to both sides.Host: 18:05 Absolutely. Um, I do want to kind of pivot to another issue, which is also another hot topic. Um, both Linda and, and for yourself and really for the industry in general. And that's the commoditization of engineering. Uh, which is something, you know, we talk about internally, our members of course, talk a lot about, um, whether, whether or not that's actually seen as much by policymakers on the Hill. That's an open question which we have to work on. But you know, if you were meeting with, you know, let's say the chairman of the Transportation Committee in the house, you know, how would you put, how would you encapsulate the danger of commoditization for them to understand and what it means for, for just, you know, the economy for public safety, for everything?Mitch Simpler: 18:51 Well, in the commoditization of professional services is probably singularly the one of the greatest threats to our industry. Because what it does, it does not reward innovation. Does not reward access and use of best available technology. It just lowers the quality of service and the performance and the product down to the lowest common denominator. Part of our job, our advocacy program is to educate not only the people on the Hill that make the decisions, but to raise the awareness of our own industry, of what we're doing to ourselves. We need to be sure that people understand that engineering is not a commodity in any way, shape or form. So treating professional services of engineering like a commodity is a huge mistake. Um, what we want to do is have them understand that we want, we want owners, we want, uh, uh, policymakers to appreciate that there are differences.Mitch Simpler: 19:54 That's why QBS is so important because quality is a difference between firm to firm and we want them to pick the most qualified people. And what qualifies one firm over another? A, they're experienced certainly, but B, the way they do project works, how they approach it, what technology, what technology do they employ? Both internal for producing the documents but more employee. What technology do they employ in the actual design itself. If you want our infrastructure to proceed and a forward and upward way, you've got to, you've got to welcome technology, you've got to welcome innovation and commoditizing the fees is exactly the way not to do that. So part of our argument would be to explain to them, these are the types of differences that happen. This is why these differences exist and this is why you need to do QBS. And we are, we are, we are then the fact of the matter is we are the best people to have that conversation. Absolutely. I want to say the only people, but we're certainly the best.Host: 20:58 I mean, well you are. Yeah. I mean, the best thing is that the member firms who are engaged with ACEC are the, uh, they are the people who are creating the innovation, who are breaking new grounds as we see in the engineering excellence awards every year of new standards of doing things, new ways of approaching problems. And uh, it's that work demonstrates the importance of engineers as the thought leaders and as professionals. And not just as, um, you know, providers of a service that can be just boxed up and replicated. And the idea that you can just easily just say, oh, let's in-source the work completely ignores the diversity, the innovation and the creativity of consulting engineers.Mitch Simpler: 21:53  Absolutely. Right. And by the way, I'll kind of circle back to what can, what can the private industry bring to the table for the, for the, for the more traditional ACEC member firms and the private sector, because we do work for lump sum, the vast majority of the time we are rewarded for being innovative, for being ingenious, for being efficient. And those techniques ultimately do work their way down the food chain and over into other aspects of the consulting industry. But by welcoming the private sector firms enter the faults sooner rather than later. That that technology transfer can happen a lot quicker. And I think, again, that would be hugely helpful for ACEC to act as that, I'll use that conduit to get that, uh, that, uh, education process in terms of getting the, what the private sector does every day into the hands of the people that do the more traditional transportation, horizontal work.Host: 22:57 Absolutely. Technology in general is an issue which is always out there, but you think that, um, ACEC could be doing more to position itself as a recognized voice on technology, um, both, you know, as its own subject, but then also to kind of reach some of the younger professionals coming up.Mitch Simpler: 23:21 The answer is yes. Um, technology is the buzz word and will be for the next probably a hundred years. Technology today is changing at a rate faster than ever before in history. And, uh, and I'm getting to be sort of an older dog and I am absolutely amazed at how rapidly technology is changing. Um, and it's not limited just to engineering, not limited to infrastructure. It's across the board in every aspect of life. It's how we train our staff. I mean, that is incredible. Um, the amount of technology that's being literally showered on us every day. Uh, what is ACEC's role in my mind, our role is to be out there and we don't have to become the experts in the, and the, uh, technology market, but we'll, we need to do is be aware of what's happening and act as the, I'll call it the clearing house to make sure that the information regarding technology, where it's being used, how it's being used, where innovation is being, uh, taking advantage of the best available technology and get that information through ACEC out to the Mos and ultimately out to the member firms, not on how to use it, but to be aware of that this is where it exists and this is how it's being applied, that point the, the engineers need to be the engineers and determine whether or not that technology is appropriate for them and how can they best leverage it for their business or their client's business.Mitch Simpler: 24:53 But certainly ACEC's role is to be the clearing house to get that information flowing from those firms that are, that are on the, on the, oh, I'll call it the bleeding edge of technology for the firms that are on the, on the following edge so that everyone can learn and take advantage of the technology, uh, and the quickest possible way.Host:  25:14 Absolutely. And that's again, kind of underscores the importance of ACEC membership both at the state level of course, because we can have a better pulse on what's happening closer to you. But then also the national level because we can serve as that clearing house and help get that best practice information spread as far and wide as possible. And that we can kind of hopefully, you know, a rising tide lifts all boats and more people take advantage of best practices, for these technologies, you know, technology and its implementation. Um, you're able to raise the prominence of the industry and, and, and show that it's not a commodity.Mitch Simpler: 25:49 No, but you know, engineering in general, the general public looks to engineers as the people that are the innovative, creative problem solvers. And if ACC wants to be the voice of the industry, we have to be out there getting the information to our members before they go and just find it out through the more traditional, you know, read about it in the paper, read about it, the magazine. Um, we really need to be out there, sort of, you know, plowing and, and pushing the technology up at, back to our members as soon as it becomes available. At that point they become industry leaders. And I think that's something that we as an organization can be. We can be, thought of as our members, as the people that do help them become better businesses because we are availing them of whatever technology is, emerging and we need to do that. Uh, we've done it, we continued to do it. Um, and I think we can do it on a bigger scale going forward.Host: 26:50 Very well put. Um, I guess that's, that kind of wraps up, um, you know, really what we have. I just wanted to see if you had anything else that you wanted to add at the end here. Um, really just kind of like your perspective as a board chair. Um, and of course we're getting ready, we're gearing up in October for our fall conference in Chicago. Um, you know, what do you see on the horizon? What are you excited about coming up in the next couple of months?Mitch Simpler: 27:18 Well, just in general, what I'm most excited about is this, the level of enthusiasm and the feedback that we're getting at both the grassroots level and up to the MOs. Uh, there's clearly a perception that ACEC is, I'll use my term lifting the veil, uh, that, that national is, uh, open from business and we are there to support all of our mos in any way that we can in any way that we, we are able to. And I think that message is getting through. Uh, and it's really exciting for me when I meet with our MOs, with MO leadership. And member firms, um, that, that perception is really getting down to the grassroots. And I think that's very exciting. Um, I, I am looking forward to, and I have a number of trips planned, the most recent will be next week I'm going to be down in the deep south and have an opportunity to meet with their leadership and, and to get their feedback. But certainly the reviews that I got at the leadership orientation, we had over 50 people at the, at the the one last week. It was all very positive and it's very exciting to see that people do recognize that the change in leadership at ACEC has been for the, for the better and they are looking forward to and moving this thing even and do a greater clarity and more transparency. And that's really what our goal is.Host: 28:50 Well, we definitely have something to say. We've got great messengers to say it and we have the energy to really get the message out. So I think that we're well poised and energized to get this done. So I really appreciate your time again on a holiday week and look forward to doing this on a regular basis. Like I said, we want to try to get a regular quarterly show that is set up for you to come on and talk about really the issues that you care about and really appreciate you being part of the kickoff.Mitch Simpler: 29:23 Terrific. And it is my pleasure and I wish everybody a very happy, healthy, and safe 4th of July.Host: 29:31 Wonderful. Thank you very much. 

Another week which means another episode with the boys. Cenz, Matt, and Puma bring the heat in an action packed episode that covers the NBA Finals, Game 7 of the Stanley Cup, the unwritten rules of baseball, and the shooting in the DR involving Big Papi. The "Hot Dog" will be on July 19th, look for more information if you want to go and seat the Who Do you Are, I Am crew as Cenz fulfills his bet and dresses like a hot dog. Follow us on Twitter and Instagram Rule 76 - Play like a Champion

His remarkable story wasn’t the result of any long-term plan, but more a tribute to his hard work and creativity. Recent chart-topping hits include Kehlani’s “Distraction”, The Chainsmokers new single “Who Do you Love?” with 5 Seconds Of Summer, and Demi Lovato’s “Sorry Not Sorry” for which he recently won a BMI Award. He has co-written and co-produced breakout hits for Nicki Minaj, K. Michelle and Alessia Cara and worked with stars like Rihanna and Alicia Keys. He has 5 songs on the new Alessia Cara album and co-wrote and produced 8 records on Kehlani’s 'SweetSexySavage’ album. Our guest has celebrated consecutive #1 Billboard Mainstream Top songs with Alessia Cara’s “Here” and “Scars to Your Beautiful”, and two Grammy Awards for his work on Alicia Keys’ ‘Girl on Fire' (Best R&B Album) and Rihanna’s ‘Unapologetic' (Best Urban Contemporary Album). And The Writer Is… Oak Felder!This episode is sponsored by SONOS and BMI. See acast.com/privacy for privacy and opt-out information.

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Mindset Explosion Season 1 (2018), Episode 078 - Who Do you Listen to? Originally Recorded in 2018 for my Facebook Live Mindset Explosion Series. Stay Up to date with the live show on my Facebook page for Cheltenham Martial Arts. Currently at Season 2.... I will be uploading all of Season 1 and Season 2 over the coming weeks.... Get binge watching :-) or download them all now FREE at http://www.cmauniversity.co.uk https://www.facebook.com/martialartscheltenham/ or follow me on Instagram & IGTV @mindsetexplosion http://www.martialartscheltenham.co.uk ✌️ make today a great day, make this year amazing✌️ #mindsetexplosion #mindset #goals #fitness #martialarts #success #cheltenham #cheltenhammartialarts #wellbeing #chimpparadox #mentalhealth #health #life #love #business

EP007 - Executive Editor at Bobit Business Media, Chris Brown http://www.vehicle2.getspiffy.com Episode 7 is an interview with Chris Brown, Executive Editor at Bobit Business Media; recorded on Friday, April 5th, 2019. Chris and Scot discuss a variety of topics, including: Chris’ journey to being the editor of three publications and producer of two tradeshows. The impact of car and ridesharing on the car rental industry. Weighing the changing ownership models for an idea of potential winners with consumers. How electric and autonomous vehicles will affect car rentals and auctions alike. What the future holds for the existing dealership and OEM framework. The road for convenient in-app connectivity to simplify the car rental process. Be sure to follow Chris on Twitter and LinkedIn! If you enjoyed this episode, please write us a review on iTunes! The four pillars of Vehicle 2.0 are electrification, connectivity, autonomy, and changing ownership models. In the Vehicle 2.0 Podcast, we will look at the future of the auto industry through guest expert interviews, deep dives into specific topics, news coverage, and hot takes with instant analysis on what the latest breaking news means for today and in time to come. This episode was produced and sound engineered by Jackson Balling, and hosted by Scot Wingo.   Transcript:   Scot: [00:51] Welcome to the Vehicle 2.0 Podcast! This is episode seven and it's being recorded Friday, April 5th, 2019. Welcome back, Vehicle 2.0 listeners! As I've been personally learning all I can about the changing ownership models for cars and how the real car industry works, I found the content from auto rental news to be really important and awesome. My favorite items are the blog posts from the executive editor, Chris Brown, who we're excited to have on the show. Auto rental news is owned by Bobit Bbusiness Media and they have over 20 publications and trade shows that cover fleets, rentals, dealers, and oddly enough salons. Chris Brown is executive editor of business fleet, auto rental news and fleet forward and he also produces the international car rental show and the fleet forward conference. Chris, welcome to the show. Chris: [01:46] Thanks for having me Scott. Scot: [01:48] With all those responsibilities that you must be extremely busy, so we really appreciate you taking time to talk to us about your view of the future of your vehicles. Chris: [01:59] Sure. Well, my position kind of affords me having my fingers in a whole bunch of different pies and where transportation is going and yeah, we're just a little busy over here. Scot: [02:11] I have to ask what's the intersection? Was Salons, I was super curious about that. Chris: [02:15] You know, it, it's basically was a diversification strategy. In typical B2B media company fashion, not our eggs are in the transportation basket. And two of our biggest magazines in the company are a modern salon and nails magazine. Scot: [02:35] Cool. You get to, you get to learn all about, if you get burned out on cars, you can go learn about a whole other topic. Chris: [02:41] There's plenty of nail polish around for us to take advantage of. Scot: [02:47] Cool. I definitely want to jump into, you've, you got a lot of really good views on where we're going in the car industry, but before we jump into that, would love to give listeners a little bit of background on how you got to where you are? Chris: [02:59] Sure. Well I joined Bobit over 15 years ago, jumped in as the editor of Business Fleet magazine, which is goes out to small commercial fleets. soon after that, I took control editorially of auto rental news and, between the intersection of auto world news and business fleet can kind of triangulate what's going on and different parts of the transportation space. And along with the auto world news comes, you know, managing the international car rental show, which is convening and a week and a half. So that's been a huge part of what I do. And then, as well, we're really getting into how fleets are looking at new mobility solutions and, we have the fleet forward conference in that regard. That's happening in November in San Jose and we will be launching a brand, a website fleetforward.com in May. Scot: [04:08] Oh Wow. I look forward to seeing what you, what you guys put on there. Yeah. So, so to give listeners an idea of kind of the, the scope of, of your reach there, how many readers, and if there's anything you don't feel comfortable sharing, obviously that's, that's fine. But, you know, how many readers do you guys have on the publications and how many folks come to the conferences? Chris: [04:29] Well, you know, the, the best way to look at Bobit that is that we're the largest fleet publisher and authority and have been for over 50 years. Perhaps in the world actually. We reached over 250,000 commercial and government fleets and small business fleets and work trucks and heavy duty trucks. Heavy duty trucking being, our, our largest publication. And the whole universe, ends up to be 18 million vehicles. And, you know, in typical B2B fashion, we do that through news industry trends, market intelligence, you know, events, great articles and you know, the car rental show is you only show specific to the the auto rental industry in its entirety. And we'll get over 800 people this year, in April, April 14th through 16th in Vegas. And we draw folks from all over the world. Fleet forward is really just kind of a baby right now. We'll get 200 plus in its second year, come, come November in San Jose. And that's really a for the forward looking fleets that is commercial and government fleets that are looking at, you know, new mobility solutions to implement their fleets. Scot: [05:47] Very cool. So definitely encourage listeners to check those out. I know a full disclosure, we're going to be exhibiting at the show next week, so we're excited to be first time at that. Chris: [05:58] Yeah, well we're attendance is looking great. There's a ton of energy. I'm really glad that we've kind of both a really a great show for for 2019. Scot: [06:08] Awesome. So thanks for the background. I think that really helps set the stage for the main discussion. and a here on the podcast we look at a framework that we call vehicle 2.0 where we look at kind of these four ways of innovation that are kind of sloshing through the industry, connectivity, new ownership models, electrification and automation. and you've written a lot of really great content lately around the changing ownership models and I know that's near and dear to your heart. we'd love to start there. so when we look at the rental car industry, when I talked to folks I spend a lot of time talking to venture capitalists and stuff. I think they have this intuition that rental cars would be down like 10, 20, 30%, but they're actually up. why do you think that is? People assume it's down because they think Uber and Lyft are taking pretty serious share from the rental car companies. but apparently, you know, is that happening and why are the rental car sales up? Chris: [07:05] Well, I think we have to look at the market and say that Uber and Lyft have definitely taken a bite out of the rental car market, but, it's mostly in certain certain areas that we'll talk about. And, and also, it certain rental lengths, the shorter rental lengths, like the one day rentals is more where it's affected. and those are the least profitable, rentals as you can imagine, just because you have to turn over a car for a one day rental like you do for a five day rental and all the attendant costs there. You know, urban markets have certainly been affected, as well. That being said, I mean we did see, a strong demand that led to a record year for car rental, last year in the USeclipsing 30 billion in total revenues. And that was done on a overall fleet size. Chris: [08:10] That is, means that there was more revenue per unit, which is a really good sign for rental to, you know, I mean the, the, the more traditional rentals of, you know, multiple people have family, you know, needing, needing access to, you know, places that are more than 40 miles away, and, and of triplink's that are greater than a day is still very real and still very growing. It's growing with a good economy. So, I think that's really what's keeping the rental industry afloat in terms of the demand side. Now let me add one more thing. certainly, where, you know, if you can't beat them, join them. there is an insatiable need for Uber and Lyft drivers to have reliable transportation and rental has been playing a part there in, in renting cars to Uber and Lyft drivers. and that's, it's a growing segment as well. Scot: [09:17] Interesting. Do you know, do you happen to know, so 30 billion is pretty impressive. Do you know the year over year growth rate of that is kind of like GDP and that three to 4% range or is it kind of different? Chris: [09:28] So the growth rate, I know that the growth rate is accelerated, believe it or not, over the growth rate from 2017 to 16 and 2017 to 2018 so that's healthy. In other words, I had sort of intuitively a expected a growth rate to, to shrink there and you know, I do know it at what, what percentage? I don't know off the top of my head, but I do know that that was a slight acceleration over previous years. Recently. Scot: [10:02] Yeah. Accelerating growth and improved, unit profits is kind of the, that's the sweet spot. So that's good for the industry. Yeah, it certainly is. Cool. So, appreciate your perspective on that. And if we kind of go to the 30,000 foot view around ownership, do you have a point of view where you think ownership around vehicles is going to go in the next five to 10 years? Chris: [10:23] Well, really it's, it's really a tale of environments, I think. I mean, you look at major cities compared to suburban, rural ex urban environments. And you know, it's no secret that the changes are coming in in cities a lot quicker. you know, every major us city is having these conversations right now around smart transportation planning. And I think this is really kind of accelerating the change in cities in 10 years from now, in suburban environments. and certainly rural environments. I don't see really much change in terms of ownership. Yeah. We could talk perhaps a growth of a subscription model that, that may change in those areas, but I don't see people giving up their cars. although I do see, I was actually surprised that some reports that have said that car ownership and cities in particular, haven't changed as much as we thought in terms of asset light households, certain in certain cities it has in others like Los Angeles, it really hasn't, not yet. Scot: [11:44] Interesting. So if we, if we peel the onion on that, there's all these different flavors of, of some of these new ownership models. There's you kind of mentioned subscription, there's obviously rental. there's the car shares where you have like Zipcar and then, we had a guest on the show that talked about an ungated car share where, you know, you can kind of pick it up and drop it off wherever we've got the Lyft Uber ride sharing. We've got kind of the Airbnb model, like person to person like Toro and get around. Do you think there's kind of a winner in there or do you think it's going to be, you know, a mix of those kind of based on what people want to do and, and the length of rental for example? Chris: [12:23] Well, I think we are moving into a mode or a way of thinking where use the acid that's best suited for that type of exactly what you want to do with it. And, I mean, I can see benefits and issues with each one of those models. I mean, we can really look at what's going on in each one. And, I mean, I, I, I, I don't think that we've seen the, end of penetration for ride sharing. I think that is still going to grow. I think that P2P car sharing is on a definite growth curve. I think in terms of, the, the Zipcar model of car sharing it, I would probably say that we're not seeing quite as much of an acceleration and those in the car sharing community would really point to, you know, an ungated, model as being, better for, or easier to access to vehicles and you know, car subscription has issues as well. And one of the main issues is, is coming up with a price point that that works for everyone. And also, how soon you can flip the cars, you know, if you want to get in a car rental, we can certainly get into that too. But I really see there's a lot of growth still happening in ride share, in peer to peer. Scot: [13:59] Yeah. And the rental car companies are, are pretty active in all these spaces. Maybe. I'm, I think I have a pretty good handle on it because I've been reading a lot of your content, but maybe for listeners, highlight what hertz and Avis have done kind of around the areas of, you know, or what we know them for their traditional rental car, but they're all very active in some of these other models. Chris: [14:21] Well, certainly Avis. but Zipcar, gosh, must be nine years ago at this point. And that's really where the sort of, we'll call it traditional car share has a hold. you know, Hertz, the funny thing about car sharing and the rental traditional rental companies, the large rental companies, they're sort of pulled back. I mean, enterprise car share still exists on college campuses. A in Zipcar is, it's growing incrementally and Avis is growing in incrementally. Works, has pulled back essentially from car share divisions. Let's say if you want to talk Europe, a Europe cars, doing some, some cool things with mobility. and six test, some mobility programs to, you know, one other thing to mention with car sharing and that is should it or real growth potential for car sharing is gated. I mean, I, well let me back up there. a real growth potential for car sharing is in specific programs that would be offered, say as an amenity in, various properties, you know, on various corporate campuses or in, in, residential buildings. that is, that is a growth area, but car rental per se is, you know, zipcars where it's at, in terms of the majors in the u s Scot: [15:58] Cool. And then, I think some of the programs, some of the big guys, they, they have relationships with like the Ubers and Lyfts, right? Where they're, they're providing cars into the ride sharing market. that works. Chris: [16:11] Hertz in particular is playing a really big part in this market right now. I mean, their growth in that market is, has been substantial year of year. I think they've got 40,000 cars that they're putting into, into the ride share market. And, I know it's driven a 300 million to their, and this is public figures, 300 million to their bottom line revenue and they expect to grow it even further. And you know, we started with trying to understand what the model is to rent to Uber and Lyft drivers. Like what is that, what is a model that is profitable? And I think the market has come to the conclusion that it's not a new car, to rent to these guys. It, it's, I say it's not for the faint of heart because it's high mileage. you know, a lot of scrapes and dings on these cars, but you know, where it really works, at least where it really works for her is you get out of a Toyota Camry at 40,000 miles in the rental fleet and that's flipped to the Uber drivers for 30,000 miles. And then they, they take those cars out at 70,000 miles, hurts does, and they can run them through auctions or even run them through their, their used car lots. And that's a very attractive price point for used car buyer. So they've had success with that and they're kind of leading the charge there. Scot: [17:47] Cool. Is it like formal partnership with Uber or they just kind of advertised Uber drivers on their own? Chris: [17:54] I believe it's a formal, I mean they do have, you know, I, I, I, I don't know the answer to that question definitively to be honest with you. I want to say, and you know, probably in the editing we can figure this out, but I want to say that they do have an, at least an informal agreement, but they do, I know they definitely rent to both Uber and Lyft drivers. Scot: [18:19] Got It. Very cool. So it, one argument, you know, with Lyft going public, this is top of mind because their valuation is so high. It's kind of interesting. You could almost like, you know, invest in some of the rental car companies and as kind of a secondary, you know, if you'd believe in car riding as a cheaper way to almost invest in the trends, oddly enough, I don't, I don't think people connect those two things. But it's interesting to think about that. Chris: [18:39] Well, the whole idea of providing wheels to Uber and Lyft drivers has become one of the biggest industry trends and challenges. And Uber certainly saw this challenge with their leasing division that they essentially failed miserably at and lost a lot of money, it per car, an astounding amount per vehicle before they shuttered the their program and sold that off, which really speaks to the core competency of fleet managers of, of basically how to manage an asset. And I think the world is kind of waking up to, how fleet can do that and, and also how it can leverage this advantage and the, the, these environments moving forward on their way to autonomy. Scot: [19:31] Very cool. one thing that's near and dear to our heart at spiffy that when everyone gets excited about all these new ownership models, but what they forget about is more, more drivers, more riders, more miles means more services. and I know you've written a fair amount about this kind of fleet management as a service, which is, , you know, Kudos on a cool name there. were, where do you think that's going? It seems like the rental car companies have, they're kind of coming into it. it seems like the dealers may want to come into it and it feels like there's this collision course with a lot of different players, you know, so for example, Cox has an initiative to do this. so who's going to own this fleet management aspect of things? Chris: [20:16] Yeah. And you know, I'll, I'll go ahead and just take credit for f Mohs right now. I mean, I know, , you know, we had all had Sarah from Avis budget, at our fleet forward conference talking about fleet management as a service. But, but you, you know, it's, it's a budding, discipline, whatever you want to call it, but it is under the heading of, as assets get utilized more than 5% percent. They're going to have to be serviced in ways that are mobile and, you know, around the clock. And that's why, you know, we've seen spiffy and some really cool new outfits coming in that, you know, also perhaps lead us down this path to autonomy. when, you know, autonomous vehicles are going to have to be serviced at some point at night. Car rental really does see a future here as a service provider. Chris: [21:22] And you know, let's make sure, you know, this is separate from being the, the, the, the provider of the service of the vehicle to the end user, but more of the back end servicing of the vehicle. they, they will have competition from the fleet management companies, which are really kind of unknown or the consumers. But fleet management companies know how to, they know depreciation, they know how to manage vehicles, for commercial fleets equally as well as car rental companies. So I see, potential, you know, a potential, a little war here happening about who's going to win there. And then of course, like you said, I mean, you know, Cox Automotive owns Manheim, the largest auction in the US and, and if there's another area of disruption, it's going to be a auctions and, Cox certainly knows how to service vehicles and they're looking to leverage that position and in their fleet management of vehicles as well. Scot: [22:33] Cool. so let's pull on that thread a little bit. Why you think so auctions will be disrupted because you think they go online or you think just less cars we're going to turn over in this, this new world or why, why will they get disruptive? Chris: [22:46] Yeah, so, you know, the car rental companies right now are making no bones about the fact that they want to sell those vehicles upstream, directs whether it's direct to the consumer directed dealers and, they're enjoying better margins by doing that, and are willing to put together the effort, in terms of the infrastructure. So that's, that's happening now. The auction market is really needing the, the, the, the movement that time to sale is critical. You know, because a car depreciates, you can look at it at a daily depreciation of a car and it takes time to move a car to auction, run it through the auction at a certain day, get it to the end user and be done with it and get paid. auctions know this and they've certainly, they have their hand in, in online auctions, virtual auctions too. Chris: [23:51] So, but there are also diversifying. Now if we look at a world that is autonomous world, well that world looks a lot different and it looks a lot different for everyone, obviously including auctions. we expect much fewer vehicles, you know, potential, hopefully more, more, less vehicles on the road than there are today. And, and hopefully there, there'll be shared, but those vehicles, they're not going to get in accidents. I mean, that's the idea. And their, their length of service, they're going to be electric vehicles. Generally. Their length of service is going to be three times as long and with, with cars not turning over as much, that's just a lot less cars through auction lanes. Interesting. Scot: [24:43] Cool. so that's been good to get your view on ownership. Let's, let's kind of move into the connectivity side of things. I always come at it from a consumer perspective where there's all this cool stuff. I'm I'm a Tesla driver, so you know, being connected gives me real time maps and traffic and streaming and a lot of things in the cabin for the consumer. but you've done a lot of really interesting, riding around how rental cars are going to leverage the rental car companies are going to leverage connectivity. What are you seeing there? Chris: [25:13] Yeah, sure. And that's a huge area of driving efficiencies for a rental car. Companies and commercial fleets have been enjoying the benefits of telematics. that, penetration is, has come sooner for commercial fleets and it has for rental. One of the issues for rental has been, you know, the rental vehicle is turned over a lot quicker. And at this point we are still most, of what this play is right now is telematics and it's an aftermarket install. Oh, of course. That's changing. we're, we're moving into a OEM partnerships with telematics companies at the factories that make this a lot easier and hopefully, and in three years, maybe it'll be standardized, where all we're doing is, is pulling data off cars and we won't need to install black boxes anywhere in the car and we can pull this data off of, vehicles no matter what the manufacturer. Chris: [26:23] Now, in terms of the, the benefits of connectivity, at least for a rental companies, simple fleet management, fleet movement, understanding that your a rental vehicle has been impounded for some reason you can't get of the renter if you can get notification at that vehicle is found in an impound yard by locating it, using gps tracking. If you save a day on that, I mean that, that's times how many days of rental vehicles you find an important yards. That's a very tangible example, but just fleet movements in general, you can inform heat maps in terms of, so where am I, where are these rental renters going in aggregate? You know, it turns out that most of them are, are, are going to the shore. in October, we'll, gosh, what's that all about? You know, and these, these answers may not be quite apparent as well. Chris: [27:26] There's a festival there, but these, these micro movements and even even looking at, the ability of a rental company to know that the renter who's supposed to have the vehicle backed by five is nowhere near the rental office. So that vehicle won't be available to next renter. They can make arrangements right away at either put that the next renter and another vehicle or make sure another rental office can transfer a vehicle. So those are just some of the efficiencies, but you know, telemetry in the car is going to be big. you know, right now I'm measuring fuel is a thorn in the side of rental companies, but now being able to measure fuel precisely would allow, the rental company to, you know, charge a renter for the exact amount of fuel that's that they don't have in the tank from when they started the rental and, and possibly have an upcharge on it. Chris: [28:27] as a convenience. I mean, that's going to be a big one. And then we also have to look at, you know, geo located push notifications around, marketing opportunities. I mean, there's, certainly, you know, off mentioned one where you're driving by a Starbucks and then Starbucks coupon punches up, you know, on your head unit. So those are just some of the things where, connectivity is really going to play a major role on coronal. And this is not even a talking about say V2X like vehicle to infrastructure technology and, and that gets into some that's coming as well. And that gets into some really cool, you know, futuristic stuff where Avis has a pilot program with Kansas City where they're sharing data with, with the city. and the, the city itself is using that data to, you know, plan, you know, events better, to understand movements in and out of different areas of the city. and of course there's a safety aspect to all this too, whether it's telematics, simply understanding that an accident has occurred right away. And is the, is the renters safe to a vehicle to infrastructure play that little bit later out where, you know, vehicles talk to each other and can tell where were an accident this happened and alert other vehicles, that type of thing. Scot: [30:03] Cool. You said V2X, is that kind of the slang that you use for vehicle to infrastructure? Chris: [30:09] That's good. It certainly, yeah, it is. That is exactly it. You could say V2I or I've heard V2X. Scot: [30:17] Okay, cool. I also, whenever I read your stuff, I learned a whole new set of acronyms, so it's always helpful, right? Yeah. Though when you go from industry to industry, you have to learn all the different lingo. Chris: [30:29] Oh yeah. Tell me about it. Yeah. Scot: [30:31] Yeah. Speaking in acronyms, electric vehicles or EVs, they're starting to make a dent in certain segments of new car sales. Like the model three has kind of taken over it's category a. And then if we look at China and some of the Nordic countries, it's starting to be pretty material percentage of those sales. but yet, you know, when I go run a car, I don't see any electric vehicles there. Do you think we're gonna see EVs kind of available at Reynolds at some point and then, you know, we'll, there it seems like there'd be a huge amount of infrastructure they're going to have to have around charging. And you know, what happens to me if I get beyond my range, all that kind of stuff. Chris: [31:06] Yeah, you're absolutely right. The infrastructure issue is the major issue for a car rental when it comes to electric vehicles. where you're seeing the penetration right now is in car sharing schemes. You know, General Motors, a division Maven, has, various schemes that this is a prominent place for, General Motors to, you know, offer a Chevy bolt to potentially new buyers through their maven car sharing scheme. And, you know, we see this certainly offered in, in cities. It's where Maven as is found mostly in cities, would have a greater infrastructure. you know, in along with car sharing, you know, we've got a company here in La called envoy, in envoy is, offering cars as amenities in their electric vehicles. in, in, you know, real estate, situations, whether they're corporate campuses are buildings and they're all electric vehicles and they come back to, you know, they're good to go out for, you know, half a day and then come back to a parking lot where they can charge. I would see, really when the infrastructural rollout is more prevalent in terms of public charging, because obviously Evie renters, you know, right, right now Evie buyers charge mostly at home, but renters wouldn't necessarily have the rental that the infrastructure at their house. so they'd need it essentially solely to either charge it there at the rental place, which they don't want to be at. They're going to be doing some or, or out in the field. so that's probably the major issue for penetration of EVs in traditional rental right now. Scot: [33:14] Do you think the range has to increase? So like, you know, the volts, the leafs and those kinds of guys have about a hundred mile range, which is probably way too small for rentals. But the Teslas are getting up kind of around 300, which is about, you know, I would guess that's well within the daily range that rental car companies have. Chris: [33:32] Yeah. So the, the bolt, the bolt actually, has over 200 mile range, which is actually pretty good. And, and the leaf, the next generation leaf as well. And I think, it, the coming soon, you know, we do have an onslaught of Evie models and I think the benchmark really at this point is 200 mile range there. There's one other factor which is often overlooked when it comes to, whether it's in commercial fleets or in rental fleets. And that is the x factor when it comes to depreciation and how much that vehicle is going to be worth when you take it out of the fleet. And we're just starting to wrap our heads around some numbers that allow for, what those vehicles are going to be valued and sold that. And the secondary market. And these are, the, the main total cost of ownership is the main issue. Chris: [34:32] so we can't discount that at that point. so if a rental company, if ava spies 500 Chevy bolts, they're going to have them in their fleet for, traditionally, like less than 18 months, what can those Chevy bolts be sold for in the aftermarket? Right now? That's enough of a question mark that would, they wouldn't, would they avoid a flooding up in addition to the infrastructure issue? Of course, as in chicken and egg fashion, we build more infrastructure. we get more people buying them and more wholesale values. so more comfort with a total cost of ownership. Scot: [35:16] Cool. Yeah. I know like a Prius is, for example, the most of these things, the lithium ion batteries have a defined life, right? And then it has to be replaced and that probably throws the whole, the valuation of the depreciation and to, chaos versus an internal combustion engine. Chris: [35:33] Well, you know, and here's the, here's the funny thing about that. And, so there was a company called test loop out here in California, which, you know, great concept that they shuttered. but it was essentially a shuttle service between various points. La in San Diego, in La and in Palm Springs, La and Vegas. And you would essentially rent a seat in a shuttle and it would pick you up at a certain point and it would take you at a certain point. So famously they had a Tesla model last the Hawk or whatever that I actually wrote in and that was high mileage in four years. They put on over 400,000 miles and the battery life held up pretty well. So I think we're getting to a point where we're seeing that these batteries and let's not discount the issue with batteries and the environmental issues of what we do with those batteries after the vehicle is gone. But the batteries hold up a lot better than expected. And you know, battery degradation is being solved, thankfully. So I, I think, I don't think we're looking at like, oh, this electric vehicles is just going to fail on us in, in three years and we're going to have to spend $15,000 on a new battery. I think there's a lot more that, this is probably still an issue, but I think the comfort level is a lot better on that point today than it was. Scot: [37:10] Cool. and then, the last kind of leg of the stool we haven't talked about is autonomous vehicles. And you touched on it a little bit. what, what's your prediction on, on AVs is this, a lot of people are pretty aggressive with kind of 10 years away if, you know, I kind of get the feeling you think it's a little bit further out. Chris: [37:29] Well, you know, people ask me where, when are we to see autonomous vehicles? In my answer is like, well, where really it's going to be where cause we're going to see penetration in different areas a lot sooner than we'll see. Just sort of general consumer penetration. And, we are starting to see a closed campus, trials. and, that's pretty obvious. You know, like the shuttles, local motors has has a shuttle and closed campus seems like it is certainly a natural deliveries without a passengers in them. They're still like a lot less of a liability issue. And I think you'll see a autonomous delivery shuttles for goods and services being rolled out quicker. and then in Geo fenced areas and cities, a very defined area in Manhattan that allows for autonomous vehicles and we can kind of keep an eye on them, they're a lot easier, and kind of manage them, you know, those that. Chris: [38:41] So, so the third leg would be that sort of Geo fence thing. And I could see that coming to pass within five years and then a pretty long tail before the world is autonomous. and we see, you know, just mass adoption of autonomous vehicles say to just to get to work. Now, one other thing we can look at perhaps is dedicated lanes on freeways where we see big trucks that would run a autonomous, where they, what would have been a driver and is now like a load manager in an autonomous truck, running cross country that goes into driver mode when they get off an exit essentially. But that long stretch could even be maybe even be a dedicated lane. I mean, I can see that going to pass within seven or eight years, but you know, full autonomy, it's going to be need based and and, and, and certainly, you know, the, I think that the regulatory environment, that I know is really not formed yet. So outside of these geo fenced areas, I think that that's one barrier. And so 2030 is sort of a boogie man. I mean, I, I, we really don't know. It seems like a signpost, you know, but I think it's anyone's gas. Scot: [40:21] Yeah. Let, let's say it's 20 something. 20 X. Oh yeah. And, and we have, you know, a fair number of these autonomous vehicles around. Who Do you think is owning them and news taking care of them? Chris: [40:35] Yeah, that's a really good question. Who has the right to win? There are, I mean, obviously the Uber wants to have that right to win. I can tell you that some interesting data and looking at, and, disengagements in California testing of autonomous vehicles is really interesting. First data points that are coming out about who's further along at the very least, who's further along with the technology. and, it's, so disengagements are essentially like in the testing in California, this has to be reported to the Department of motor vehicles, which, which, how many times does the driver have to grab the steering wheel is called a disengagement. And Google's Waymo, and GMS, Cruz, General Motors, autonomous unit crews are way ahead of any other company. Tesla's not even on the map because test is not really doing autonomous vehicle testing. Chris: [41:49] I mean they're testing, you know, through there, through consumer use there they're testing sort of level two autonomy and going on a level three autonomy. But I found that really interesting that the amount of miles traveled and the amount of disengagement, the percentages are a Waymo and Cruz are absolutely the best and they have half of all the autonomous miles travel. This is just in California. I mean, but we do have some serious testing here now. So who wins in terms of being the provider? it's going to be partnerships. I mean, I think that the, jury is still out of rental is going to be, if you're going to open up your app and it's going to say Avis and then you're going to get a VUS is going to be the provider, but GM you know, a cruise vehicle is going to show up at your door. Chris: [42:47] is it going to be Uber? you know, I think we, we have to consider Uber as a player, but then like, so, you know, Waymo how is Waymo going to rollout there? Their system, you know, how are they going to roll out the retail experience, retail consumer experience? we don't know. Are they going to seek partners? It's still up in the air now. I think General Motors, we have to consider that General Motors is going to be there. they're the producer of the vehicle and they have their maven unit is, essentially their test ground for these types of things only with internal combustion engine. So they're going to be a player for it as well. I mean, I think Ford's behind Waymo in terms of autonomous testing, but they are certainly actively looking at how ecosystems are forming or on autonomous vehicles. Scot: [43:50] Yeah. And, I come from the ecommerce world and you know, when I, when it kind of look at the landscape, the, in the ecommerce world, the companies that were the least nimble, we're the ones that kinda couldn't really get it out of what we call the innovator's dilemma. And it sometimes feels like the kind of the dealer framework we have today is so antiquated and, you know, Tesla's showing how quickly they can disrupt it. do you think those guys kind of have a place in the future or do you think though eoms kind of have to start going around them or, or are they essentially the service bureau? How does that shake out? Chris: [44:21] Well, there's one thing, powerful thing that we can't really discount when it comes to the world of dealerships. And that is that there, you know, the dealer lobby is a very powerful force in Washington and the OEMs are not ready to say anything except give hugs and kisses to their franchise dealers. and it's been a good relationship and you're right that, a more efficient model ultimately wins out. But the dealerships can change in ways that I think will for sure see more consolidation after 2009 and the, the recession, you know, we've seen a consolidation of dealers to sort of mega dealerships that will continue, but the alerts are sitting on some very valuable real estate within cities. And we are seeing right now that they're becoming hubs in interesting ways, in their, becoming hubs for a ride ride sharing where, it's a place for them to pick up a car for a ride hailing drivers to come and pick up a car for Uber and Lyft and, even a potential sale at this point. Chris: [45:49] I know the few dealerships are actually creating hubs for ride share drivers to come and get a car and they're creating almost like, you know, in the showroom carving out a part of a showroom that's the specific to ride hailing. So that's and you know, as as as a hub for servicing, you know, a lot of these, it perhaps even for autonomous vehicles, as a hub for servicing. I think dealers you don't want to play in that. In that world the servicing will be a lot different. Obviously it will be less about repairs and you know, the, the brain gets scrambled trying to think of, you know exactly what that entails. But I think that their dealerships are hubs for market intelligence and vehicle intelligence right now. And the smart ones will be able to hold on to that advantage in the future. Scot: [46:52] Cool. Yeah. I think the only thing we can guarantee is there's going to be more changed than, than there ever has been coming up. Chris: [46:58] Yeah, absolutely. I mean it certainly car rental, is has faces similar challenges in terms of having to reinvent their, their business model, but I even read reinvented, but make it just make it more efficient to poise itself for the future. Scot: [47:15] Yeah. Any, we're running up against time and I want to be cognizant of, of your time. were any other thoughts of where we're going to be, around either rental car ownership or any of these topics in five to 10 years that you want to close on? Chris: [47:28] Well, I, that we are finally coming to a spot that we've been talking about for years with car rental and that is a, a, a much more efficient car rental process that is app based, that involves a direct access to a vehicle. the first shoot green shoots of that would be, you know, avoiding a car won't align at the airport. I mean that process as it stands today of getting off a plane, getting on a shuttle, going to a physical location, accessing a car, waiting in line for 20 minutes and then getting your car, it just doesn't work for today's transportation needs. So the first step there is to put the ability to lock and unlock the car, and in access to car essentially through an APP. And that, that is happening now. I think you'll see a completely connected car rental fleet of the major colonel companies, within three years. Chris: [48:29] It's sooner for most of the vehicles. The next step from that I think would be, and this is a harder step, frankly, that is to decentralize the fleet, but I think that that is going to happen with strong partnerships that need to be made. And we'll call it kind of like the, the Starbucks Starbucks suffocation of, of transportation modes where there's not one central hub. But you know, we find Starbucks in airports and in city centers and in hotels. so cars will be let's say strategically placed in that way and access through an APP. I think that will finally happen. And you know, like I said, I mean this is what's going to happen in the cities is going to happen a lot quicker than what's going to happen in the suburbs. I think 10 years from now will outside of city centers, I think people will still own their pickup trucks and, and they'll still be internal combustion engines for the most part. Scot: [49:34] Cool. One last question for listeners. I follow you closely on auto rental news.com and I recommend everyone subscribed to that. aside from that, are you a frequent Twitter, Instagram or snap chatter link dinner, where, where can people find you? Chris: [49:48] Let's put it on Twitter. You can find me @fleetchrisbrown and I am always priding myself. I need a tweet more so, but a fleet, Chris Brown is where you can find me on Twitter and linkedin. Just look up Chris Brown, Bobit business media. And I, I post most of my blogs there and certainly, go to fleetforwardconference.com, for info about our upcoming shell. And as you said, auto weren't all news. You can find us online autoworldnews.com and if you're into this small commercial fleet world businessfleet.com awesome. Pretty much covers it. Scot: [50:26] Cool. Well we really appreciate you taking time out of your busy schedule, running all these shows and putting out all these publications, and sometimes tweeting. So really appreciate you coming on the podcast. Chris: [50:38] Yeah, not a problem. Thanks a lot. Appreciate it. Scott.

Why Dave Decided to talk with Josh Rhodes and Sam Hill: When it comes to simplicity, Josh Rhodes and Sam Hill are the Kings of the Hill. They’ve taken their business to the 2-Comma Club level with simple steps that they feel everybody else overlooks. Their success is attributed to the use of such simple steps. If you want advice on how to build your own business to a level you are proud of, tune in and buckle up. This duo has made a living off getting people to that level, let’s see if they can’t help you start to see your own potential. Tips and Tricks for You and Your Business: (2:42) Buckle Down on the Simple Things that Consistently Work For You (3:49) Sam and Josh Advise Us to Never Forget the Middle of the Value Ladder (6:31) How Do We Get More Specificity in Our Businesses? (11:06) Going Simpler Will Allow You to Get Richer (14:41) Funnel Hack the Offer HERE (16:51) Here’s How We Can Better Guarantee Your Clients’ Success (18:08) You Need to Understand Your Business and the Dreadful Scope Creep (19:42) The Money Doesn’t Mind for Passion, It Goes the Path of Least Resistance (22:34) You Can Never Have Too Many Leads, Some Are Rotten Regardless (24:14) You Should Hire Salespeople When You… (28:28) Selling Avatars, Have You Heard About These? Quotable Moments: (2:50) “I think for us, our breakthrough was when we doubled down  on who we served, what their pain point is, and how to distribute solutions that work to them.” (7:54) “Here’s where the guts come in, you have to have the courage to leave a ton of money on the table at first.” (23:56) “We actually burn a lot of leads. Like, some of those leads are like some of those bananas you don’t get to eat on the counter because they’re already bruising and rotting or whatever.” Other Tidbits: Know your customer’s margins so you can know how you need to price. Scope Creep is a forgivable mistake, it’s just going to happen. Just remember to always learn from those mistakes. Important Episode Links: moneylineworkshop.com/free FunnelHackingLive.com FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar ---Transcript--- Speaker 1:                              00:00                           Welcome to funnel hacker radio podcast where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets and how you can get those same results. Here's your host, Dave Woodward. Speaker 2:                              00:17                           Everybody, welcome back to funnel hacker radio. This is going to be a ton of fun today. I had the opportunity of having two dear friends on this show with me, Josh Rhodes and Sam Hill. Guys walk through the show. Thanks for having us man. I'm super excited. These guys love talking to friends from the south because they're super simple, but at the same time, right? There's crushing it. So will Sam and Josh have had the opportunity of being a two car, two Comma Club award winners. Jaci also is one of our dream car warm winters. So guys, the thing I like most is we're kind of trying to figure out what's the best thing to talk about. And I think as we're looking at funnel hacking live is literally like three, four days away. Stress here in the office. These guys just basic on as he know what, it's all easy guys. Speaker 2:                              00:57                           It's super simple. We have basically just two funnels. And out of those two phenols we've built multiple seven figure businesses. So I thought what a better way of just diving in and letting these guys really kind of explained to you how they are taking the little are the poster child or Porsche poster children, uh, really being one funnel away. And that's kind of the, one of the things I want to talk to you guys about today and really let them kind of shed some of their light and their knowledge and their experience running multimillion dollar businesses on exactly how you literally can be one funnel way and what they've done to simplify all that. They've got a business they run called Moneyline workshop. They'd have the option and working in agencies so these guys know what they're talking about. They're out there actually doing it, which is the part I love most more than anything else is I hate bringing people on who have, are just teaching, but they don't actually do. These guys are actually doing so with that guys, let's kind of dive right into it. Anything else you guys want to add? No, that's great. I'll, I'll say this that, uh, Sam plays an unbelievable role as the president of our businesses and I get to be the Mickey Mouse CEO, so he's actually probably going to provide way more value than anybody in [inaudible] hall. Man. I hope you didn't deliver, say, Speaker 3:                              02:11                           yeah. So, you know, I think a big part of our experience thus far, you know, Josh and I have a pretty diverse background. Our stories kind of crazy. I came from corporate sales, I owned a home inspection franchise back in the day and that's actually how Josh and I met. So our origin stories kind of kind of funky. He was a coalmine specter. Yeah. That's how we met, you know, 10 some odd years ago. Uh, and I think that when we kind of fell down this, this internet marketing online business rabbit hole, I think for a while, you know, you're, you're looking at, there's so much out there, there's so many different types of offers, types of funnels, types of niches. And I think for us, our, our breakthrough moment was when we doubled down on who we serve, what their pain point is and how to distribute solutions that work to them. Speaker 3:                              03:01                           And I think clarity, having clarity on your offer, clarity on who you reach, what you do for them and how to get that offer in front of them really are breakthrough thing. And you can really spend a lot of time trying to figure out the different tech components and how many steps you need and in your funnel. And I think for us, for awhile we kind of spun our wheels trying to figure out how fancy we needed to get once we got really, really simple and went deep on that one offer, things really started to happen for us or anything you'd add that Josh? Speaker 4:                              03:35                           No, we, we've had dotcom secrets and expert secrets at an arm's length the whole time as kind of our Almanac, if you will. And um, we've really focused on the middle of the value ladder. I don't know if many of your guests have talked about the, the middle of the value ladder word. The deliverables aren't too overwhelming, but the profit margins are just good enough to where you can really build a business there. And then now what we've done is we've built out the top and the bottom of our value ladders. That's really helped to scale revenue. So we can, we can obviously dive in. There's a lot of meat there I think you can dive into, but we will let you know, Josh, I really wanted to kind of talk about that part there because I think too often people get so focused on, well, I'm going to start with a lead gen product first and I'm going to do this, this pdf and this pdf is going to lead to a membership site. Membership sites going to lead to a Webinar, the Webinar, and you just burn out. You don't have enough money, don't have enough resources to really build that business. And I know we've talked a lot at different times about the middle of the value ladder as that starting point. If you don't mind, kind of expound on that as far as what actually is your middle of the value ladder and what, Speaker 3:                              04:39                           what did you guys start with first? Here's what's crazy. We don't have a Webinar, we don't have any lead magnets. So it's like when you look at our, our, our sort of offer and our value ladder, a lot of people are like, wait, like when we do our Milan workshops are like, wait a minute. That's it. It's like, yeah, that's it. There's nothing else to show you. Um, you know, we went straight for that two to $5,000 ticket range and went straight from a Facebook ad to an actual phone call and we use our indoctrination or warmup sequencing to sort of take the place of a Webinar or to an extent and show them that we're having a ton of success for our clients. And then we go right on that phone call and we've got a four point script that we use to close a two to five k deal. Speaker 3:                              05:26                           And we sort of have built our business kind of backwards in some way. And Josh like chime in. But we started out with high ticket to create cashflow, uh, to create Roi on our ad spin. And then, you know, now we've spent the last year or two going back and sort of backfilling with more of an agency Mrr model. Um, so it's kind of interesting because we talked to a lot of people in our Moneyline workshop that are trying to do agencies right, which is awesome. Uh, but they're trying to build up their client base enough with enough retainers month basically to hit their income target, which is totally cool and works. We sorta did it the opposite. We started out with, you know, training products at high ticket value, high gross margin, and then we've sort of now doubled back and we have both and we've built this sort of sort of foundation, you know, after the fact. Um, Josh chime in on that. Speaker 4:                              06:17                           Yeah. Like, um, if you're listening to this podcast or an interview and you're trying to make, make a run at this thing called business or entrepreneurship and you're, you don't yet have specificity on the potential customer Avatar and what your offer is for them. The, the, the greatest way to get to that specificity is get on the phone obviously. And which I know we're not the first person to tell, you know, to give that advice. But what's going to happen is it's going to take you out of an economical whirlpool that I think a lot of people get taught in, which is trying to sell 49 to $97 widgets, whatever that might be and how they may be noble and excellent products. Don't get me wrong, but the sheer economics and the principles of capitalism or are going to keep you at bay and you're going to find yourself stuck. Speaker 4:                              07:15                           And so what we did is we looked out and said, okay, which, um, which potential prospects out there are in it for themselves and they have to eat what they kill and they know that if they aren't killing, they're not eating. Okay. Those people probably have some kind of bleeding neck pain that we can go try to solve, provide a tourniquet for. And then we said, okay, instead of charging $97 for the problem, let's just go charge two to five k but here's the, here's where the guts come in. You got to have courage to leave a ton of money on the table at first. And when, I mean a ton of money, a lot of potential $97 transactions or whatever small price point that you're wanting to start with because of maybe your self esteem or, or, or imposter syndrome or whatever. Maybe you're dealing with, you've got to be cool with having a 5% or less global conversion rate on your sales calls for example. Speaker 4:                              08:14                           And you've got to be okay leaving money, quote unquote on the table. And then once you get to a place, like we didn't even have two offers until um, we were well into two comma club land. Um, we did two comma club and 10 months I believe maybe with a little less than that. And then it was probably 16 months before we introduced our second offer period. And the second offer was an agency model. Um, and now we get to it's funnel stacking to some extent or revenue model stacking to where we enjoy a little bit of both worlds but we didn't try to enjoy that in our profit margins were able to underwrite us cause we just lived in the middle of that value ladder instead of trying to, you know, sell enough $97 widgets or we also had the knowledge or at least the awareness to not try to go sell and maybe you can, but we didn't go start at a 25 or 50 k contract value. Speaker 4:                              09:09                           We just kind of lived in that two to five k world. They're in the middle of the value ladder and it was scalable and it worked well. I know that get on the phone is a scary thing for a lot of people. And uh, how did you guys overcome that fear of, again, you're going basically from a Facebook ad to a phone call application. Is that right? Yeah, yeah. It'll, what's your cost per [inaudible], your DPL or what's your, how much do you spend in basically to get that phone to ring? So, um, I think you said something, Dave, you know, or you alluded to this, which is a lot of people don't understand like especially Internet marketing can be a Assad to some extent because you, you, you don't think like a business owner right out of the gate. It, Internet marketing is so accessible, like online business, so accessible. Speaker 4:                              09:57                           You're not necessarily understanding that you've got to have drag gunpowder and capital. And the, um, one thing that we quickly established was the metric that you just asked for, which is, um, in our world cost per booking or cost per appointment, um, in our lingo and we will average anywhere between 15 and $45 depending on the time of the day that Mark Zuckerberg and the other social warlords decided the outlet. But anyway, once you know, um, those, those numbers, you can pretty much pushed the brake or the gas pedal on the floorboard of your business is whenever you want to. And it gives you the control that a lot of people give. But then once you know those, they're like the candlelight deceiving lead metrics. Cause then you got to really know, well how many of those phone calls do I need before I close deals, et cetera. So you, you've got to start somewhere. And that cost per lead cost per booking, those are, those are great places Speaker 3:                              11:03                           to start looking at it. Go ahead. No, I was going to say, you know, you asking about getting on the phone and you know, w we have a sales script, you know, just like you've got a headline and a Facebook ad and you've got a headline on a, on a landing page and you know, like we just use sales scripts and which sounds old fashion and it Julie, not all that is sexy and exciting, but it works. And I think that's what enables you to have confidence is because really at the end of the day, I think being simpler and your offer and kind of what you do simplifies everything else, right? So when you go deep on one offer, it makes your traffic simpler, it makes your booking simpler, it makes your sales calls simpler to make sure delivery and your ability to help your clients have success. Speaker 3:                              11:51                           Simple as well. Because you're focused on one thing and you have a deliverable that you can, you can actually fulfill for your clients and help them achieve depending on how you know, what you're offering, man, it makes everything simpler. So the crazy thing is that our social proof and our customer success skyrocketed when we doubled down on one offer. Um, that, that was also one of the fascinating things we elevated, but our clients also elevated big time. So when we're on a call, a sales call, to kind of touch on that, we just use a really simple sales script, which kind of takes the pressure off, you know, because we're not trying to razzle dazzle on every call. It's just we've got a really simple talk track that's focused on their pain points are offer and how we can help them be our next success story. Which kind of goes back to that clarity and simplicity thing. You know, versus trying to dabble in all this different stuff. We just really said, let's dominate one offer, you know, and, and so on. So, you know, that's it. Speaker 4:                              12:52                           So what is, who is your, who's your niche? Who Do you guys, are you guys going after for that two to $5,000 price point? Yeah. So, uh, real estate agents, loan officers, uh, is one business. And then Moneyline workshop is really anyone trying to build a client based service, business agency owners, consultants, coaches. If you provide any level of done with tee or done for you service. And that goes for anybody out there listening. Like it could be a limousine service, it could be a life coach, it could be just about any vertical needs, some kind of done for you service, which is something I skipped over while ago. Like if you're out there listening to you need traction, create a done for you service. It's the easiest thing to sell on the planet. And we didn't do that at first and that's why our global convergence percentage was so low. Speaker 4:                              13:44                           But we have profit margins built in so that when we did close the deal it was a massive cash injection. And now we have a little bit of both worlds. And the thing that flies off the shelf is our done for you service. And it is just once you, like, like Sam said, once you have a script, you gotta be loyal to the script and not get emotional about your conversations and try to tailor everything. You got to control the conversation and keep everybody in a world of, in your world or they'll take it, they'll take you down, what's wrong with Momma and then I'll take them fail and they'll, you know, all that. But if you can maintain control, it's really kind of like ab split testing with the click funnels landing. It's like this script versus this script, but I've got to be loyal to these, these scripts or you'll never know what really works. Speaker 4:                              14:31                           I love that. So what is your guys off for the two to 5,000 bucks? What did they get? They get, um, a training element, ongoing training elements to help them acquire certain skills. Um, they get ongoing support and coaching. Um, we provide them with a, um, uh, software element and um, depending on where they enter in their, with their investments, they might get a few other things. Like maybe we might help them launch some campaigns. You know, done with you type type, it is very much a done with you program, the high ticket quote unquote, depending on where your price point is and maybe your vertical can withstand a $10,000 middle of the value ladder offer, you know, like a dentist or an ophthalmologist is going to be able to pay more than you know, maybe someone who owns a garage door repair business. It's just because their average customer values are higher, which I guess now that I'm thinking out loud, if you're trying to determine your price points, look at your potential customer avatars, avatars, average customer value. Because if they're a plastic surgeon averaging $8,000 a procedure there, they're able to pay you more per lead or poor per deliverable than maybe someone who has a hundred or $200 like a locksmith. Speaker 2:                              15:51                           I totally agree. I had that conversation. My son Chandler the other day, we were talking about, uh, you know, he's kind of going through and the same type of thing, building out this agency model and you know, you have to kind of pick whoever your avatar is going to be. And realize whoever you pick, they have certain numbers that they just, it's Roi for them. I mean it's like they know I can only spend x to acquire a customer. And I think the biggest mistake a lot of agency owners make is they don't know who their customers, they don't know what those metrics are for that customer. And it's very hard to price your services if you don't know what your client basically what their, what their metrics are as well. So I really appreciate you're hitting on that Josh. Yeah. Speaker 3:                              16:27                           Say something else today that I think Josh just said that, you know, brought a lot of stuff to my brain. I think another sort of key for us was when we figured out this progression from do it yourself customer too, we'll do it with you customer to, we'll do it for you customer. And I think a lot of times people aren't thinking, you know, entrepreneurs aren't thinking about those three different types of delivering your value to the customer. And one of the things we learned from Russell actually was, you know, you can deliver the same thing or similar value pieces in different experiences, different theater. Some people like to do it themselves and get their logins and go on their merry way. Other people really like to like have a coach alongside with them so you're actually doing the deliverable with them and then other people like it when you just do it for them when you build the funnel form or whatever. Speaker 3:                              17:19                           Right. And we've sort of evolved our offer over the years now where like we see a trend with our clientele even, you know, across all of our verticals. Doing it within is extremely valuable. You know, versus there's a lot of courses out there in courses are great and there for the right person sometimes they're a fantastic fit, but we really pivoted our offer from here's your logins, good luck to hey, we're going to do it with you. And almost as much as we can guarantee your success in your experience with the program, which in turn has fed our social proof dramatically, right? Like, as we've invested more in their success, they're invested more on our success. So it's pretty interesting when, in terms of the high ticket game, so tell me guys, how have you guys been able to avoid scope creep in a done for you are done with you type of program? Because I know especially in the agency model, scope creep is one of the hardest things. Did you, do you want to over deliver? But at the same time we go on, Speaker 4:                              18:18                           man, I should've sold a nice $7 price point and just walked away. Yeah. Uh, well first of all to say we perfectly have would be a lie. Uh, we, we are entrepreneurs after all and there's a hallway full of doors and they all say opportunity on him. And Sam and I are salesmen as well and we love persuasion and we love just getting the validation of the sale. And so we've, we've had to slap our own risks. Um, but at the same time, it's not necessarily a, you know, I think it's a forgivable sin too to have scope creep, but at some point you definitely have to make a decision and come to level five agreement together and go, you know what? We cannot do the custom video branding element for every customer, but we can do this Google ad words campaign for everybody because it works for everybody and we don't have to spend five hours on that as opposed to the custom video, you know, et Cetera, et Cetera, whatever the illustrations are out there. And so, um, you, you, you avoid scope creep by being loyal to your metrics that matter to the growth of your business and the results of the client. A lot of times if you have an emotional connection or some aspiration that you want, that can get in the way of what actually matters in the true business because the money is agnostic, it doesn't care about what Josh thinks about a particular product. It just wants to know where it needs to travel to get the most value in return. Speaker 3:                              19:52                           Yeah, you've got to reverse engineer kind of your goals a little bit. So, you know, if you're looking for a lifestyle business that's more about, you know, um, larger cash injections and you don't want staff and employees and all that stuff, then you know, you want to limit your scope as much as possible. Otherwise you're never going to be able to fulfill it. Fill it. I'll always be you Lou. Then that made that kind of never ending treadmill. You know, Josh and I have grown and act like, I mean, we've got almost 20 full time employees now. I mean, we first started, we didn't have plans to have any employees. It's just us, you know, so it's kind of funny like, wow, we have a big team. Uh, but that's because you know, that we defined our scope and we also said, all right, let's think more like business owners and less like just a funnel guy, right? Speaker 3:                              20:39                           For a time. And let's actually build out a staff that can fulfill the scope, you know, at scale and all that stuff's important because you don't always think out ahead. You always think maybe you're just going to deliver it, you're going to deliver it, but eventually you're just going to reach your, your your limit and your ceiling, you know, and until you're willing to scale out and acquire non funnel building skills, more just business growth skills, sales skills, marketing, hiring, all that stuff. Sometimes that's the key to taking your funnel to the next level. Ironically, it's not as much about opt in rates and conversion rates as it is stuff like people, you know? No, I totally agree. Yeah. Speaker 4:                              21:15                           I think especially when you're trying to scale that people often becomes really huge for you guys. Tell me, when you start taking a look, I love some of the main things you guys have hit on. The fact is you really have to start thinking more as a business owner and said, I've just been, we'd run an agency or I'm to try this. Internet marketing game is you. First of all, I started thinking as business owners, super amazing things happen because now all of a sudden you start paying attention to the metrics. You start knowing your numbers. When you start again, you were kind of like 15 to 15 to $45 a for customer lead or, or booking. How many, what's your typical, how many causes your bookings do you need before you actually close one? What's, what are some of the numbers you guys have currently? Speaker 3:                              21:55                           Yeah, good question. I mean, I think we'll see anywhere from, some of it's fluctuated based on our sales staff, right? So now, I mean we have a full sales staff taking calls all day long, all over the country. So you know, on a typical sales day right now we'll see anywhere from four to eight transactions come through in a, in a day on, you know, 40 to 60 calls. Some of that can fluctuate with the market too, depending on, you know, what's, cause our, our business has some seasonality to it. Um, but Speaker 4:                              22:25                           you've got, I mean, you've got a 10% close rate then. Yeah. And that's, that's like, um, really an interesting question and I actually had to pause and Sam hit on it, but it's there, it's, there, there becomes, when you start to scale, at least it becomes these pressure valves that you've got to control. It's like the, the lock in the dam and the water, like releasing a very precise amount of water. So we actually, um, we actually burn a lot of leads. Like some of our leads are just like the, those of bananas that you don't get to eat on the counter bruising and nodding and, and like, I actually told someone this today, like someone gave him bad advice. I was talking to a young marketer and training and they were like, yeah, somebody told me I don't need to go, uh, generate so many leads yet because I'm not, I'm going to get overwhelmed with the work. Speaker 4:                              23:18                           And I was like, dude, that's why you're stuck. You need the rotting bananas on the counter or you're not going to have enough food to eat. And, and, and that was a big part of what we do. And so now it's actually really kind of scientific, like we know how many leads generally in a seven day period that each of our sales team members need in order to hit their quota. And that's been a fun process that we've, that we've taken on. But yeah, we'll, we'll scale and ebb and flow based on availability of our, our sales team because they become our conversion apparatus. Right. Oh sure. So when did you guys start bringing on sales guys? Because at first it was just the two of you guys taking the sales calls? I, as I recall. Oh yeah, a lot of sales calls. I think it was the moment when, uh, this is a great question because a lot of people are going to try to either delegate too early or not delegate ever. And if there's a moment when it's working so well, and you've got, you know, a repeatable unit, like we've got a repeatable funnel and it's predictable and, and you're saying things like, Hey, do you want to take the next sales call? Speaker 4:                              24:35                           That's when, you know, I probably should, you know, get off, get the script out of my brain, put it on a, on a Google doc, hire someone, put them on a good commission rate and let's let them, you know, when for us and let's get them up to 80% efficiency as fast as possible and binge that out while your business partner or somebody else or while you still are, um, are, are crushing deals until you get that person up to speed and then you do it. And don't hire too many salespeople at the same time. That's another thing that's a mistake we've made because what happens is you start to segment your lead flow into weakness and none of the salespeople can get enough problem based learning under their belt fast enough. And then all of your conversion rates go down, your revenue goes down and you're just like, what? We hired five new salespeople. They should be five x thing, our sales. But it actually has the exact opposite of thing because the salespeople need, they need time and you need time with your script to get vested and grafted into the system. Uh, such great advice. I would. So tell me, when you're looking at your sales guys, how do you typically pay as far as commission? And you would, do you have a salary plus commission? You paid just commission. How much commission do you guys pay Sam? Speaker 3:                              25:54                           Yeah, great question. Uh, so for most of our sales staff, that's a hundred percent commission. Uh, and our commission rates actually kind of going back to your metrics and your economics depend on what they're selling. So with high ticket offers, you wish in our niche, our price point is more high ticket. You know, they get a larger cup can be anywhere from, you know, 12 to 18% per enrollment. But when you're selling a recurring service and agency model, your margins are less because typically the monthly value is less, even though the total contract value might be the same, you're not getting all that value up front. Right. So your compensation model is a little bit different. So for some of our sales staff, they're really in the portfolio building game and we have salespeople that have 75 accounts. They get paid on every month. It's crazy. It's awesome, you know? Yeah, that's what I mean. It's one of the reasons we started our company. And so we can provide opportunity to like that. So they're stacking right accounts, a recurring accounts and then others are really going after that. You know, that big sale. They want to get that big commission right there. And then, so you've got to really drive your commissionable component based on your end game, you know, otherwise you're just kind of shooting in the dark. Speaker 2:                              27:07                           Yeah. And I would say that a commission rates can increase or decrease Speaker 4:                              27:12                           based on, uh, whether or not your sales staff has to generate a quota of leads. So our sales staff typically doesn't, they are, they wake up every morning and their books and they just get to pick up the phone and not worry about where that person came from in the funnel. They just, they have an application in front of them and they magically appeared on the calendar. But if you have a sales team to ask to prospect and it has to work, you know, shake trees, then they usually they usually deserve and earn or warrants a little bit more of a Speaker 3:                              27:45                           what piece of the Pie. Speaker 2:                              27:47                           So is your sale, is it a onetime clothes or is it a setter and a closer type of thing? Speaker 3:                              27:52                           One time. One time close. Yeah, about 90% of all of our sales are on the very first call. Which separate give Dave the followup close percentage and how interesting that is. Yeah, we'll follow up. Close percentage is going to be aware from five to 8% some months it's even less. But some of that goes back to your Avatar, right? Like if you're selling to a business owner, you've probably got more contracting, more followup, more questions. If you sell to a consumer, like, and I'd say that's one of our things in roads, like we, we've found that you really need to figure out who is your Avatar, what is their pain, what do they need? Where they want, what's their life like? What's their industry like? And we've found that in our industry, we tend to sell more to consumers than we do to business owners. Don't get me wrong, we talked to, you know, different clients that have big teams in big businesses, but the lion share of the industry is to solo point person, right? So it's more like selling to a consumer. Uh, and so that influences the way that we sell to them because they don't think in terms of like budgets and metrics and business capital like we do, right? Which is fine. They just think a little bit differently. So then we position our sale as you're going to do it, let's do it, you know? Uh, and so our entire funnel shaped around that sales call, that strategy call. So that, and that's what makes it work. Speaker 2:                              29:13                           Yes ma'am. I love that. I think that's the biggest mistake so many agencies struggle with when they first get going is if you're going to sell it to the Solo Preneur, you are really selling more B to c, then you are B to B. And it's totally changes the funnel. It changes the scripts, it changes everything. And I think a, I see a lot of agencies get fresher when they try to go on after this, you know, this large B2b type of business model and you're like, wait a second, I've got a gatekeeper. And then I've got three people on the board want to make a decision and they try elephant hunting near instead of just going after these. There's so many other people out there who have a ton of pain who are in the Solo Preneur, you know, six figures to seven figures were you have good businesses, but they're out there. Speaker 2:                              29:52                           They have to, again, Josh, thank you made mention of it. Really these, these are the people who have to go out and kill something every single day so they can feed their own families. And I think that's such an easier and better business model, especially as an agency on when you're going after it to really close down that sales cycle. Because otherwise as an agency again, all of a sudden you've got this followup sequences and cheese. I'm in this thing three months and all of a sudden you find yourself like a pharmaceutical salesperson trying to close large x ray machine or cats can't. Yes, that's right. Speaker 3:                              30:23                           Yeah. And that keeps the, keeps everything you know streamline with your sales and your funnel. Like when we say ours is simple, we mean that people go from Facebook ads to client in 24 to 48 hours. Speaker 2:                              30:35                           Yes. That's it. So fast, Sam. That is so fast. Speaker 3:                              30:39                           There's no like elaborate followup sequences and webinars and email lists that lead the email list that lead to email lists. I mean all that stuff's fine. I'm just saying that for us. Simple southerners. Speaker 4:                              30:51                           Yeah. Well, hey Dave, we got to keep it country simple man. And for all the funnel hackers listening to this, like kind of a big conceptual level, like keep your sales cycles short because you need that cash. If you're not taking VC capital from somewhere, like this whole click funnels motto is real. Like if you're going to do that, you got to make sure don't let the prospects and the leads linger. Go give him a call to action. Give them that deadline, give them that takeaway. Whatever you need to do. I'm not saying obviously sell them snake oil. I'm just saying make sure they know that they need that. The best thing they can do is purchase your product or service in order for them to reach their goals. Don't tell them that later. Tell them that now and make sure they take you up on it. Well, that's awesome. Well guys, I Speaker 2:                              31:45                           thank you so much for all the value provided to our audience. Thank you. How, how do people get more of you guys? Speaker 4:                              31:51                           I think the best way, um, if you're listening to this and you just won't kind of like a, uh, a free walk through of our business model and kind of get in our brains a little bit more about what we do and what we do at Moneyline workshop, we can go to Moneyline workshop.com/free. Everybody loves free and opt in there. We'll walk you through a short video training and kind of show you the skeletal structure of what we've done with a few of our businesses and how we can help you from that point. And if you want to book a phone call with this and maybe join us for our workshop, we will more than welcome you on a on a call and see if it's a good tip for you. Absolutely. Speaker 2:                              32:29                           Again guys, I think it's awesome. I appreciate your, you're providing that value to people. So check out Moneyline workshop.com forward slash free again, if nothing else, kind of go through and funnel hack of what they're doing. I think your business model guys is awesome. Two Comma Club award winners crushing it and doing it in multiple industries, which to me is, it's one thing to do it in one and then you can take that, that same skill set and and just start layering industry after industry like you guys have done and it's really, it's great for me to see. So I appreciate, appreciate your example, appreciate what you guys are doing and thanks so much for all the value you provide. Thank you. Thanks for the ecosystem you guys have set up as well. Yeah, that sounds great. Well, we look forward to seeing you a funnel hacking live and those guys were listening. She probably after funnel hacking live, but if not, please check a tick. Take a look@moneylineworkshop.com forward slash free. Thanks guys. See you Dave. Speaker 5:                              33:20                           Hey Ron, thank you so much for taking the time to listen. I can tell you the things I love more than anything else aside from listening to podcasts is reading books. One of my favorite books was the very first book that Russel wrote. It's called DOTCOM secrets. It's the underground playbook for growing your company online. So if you've already got a business or an idea and you've got something you want to get going right away, go ahead, check it out. We literally give you the book for free. You just pay the seven 95 shipping and handling. Just go to Dotcom secrets.com and we'll go ahead. We'll ship you out the book. You just pay seven, nine five shipping and handling, and the book will be on its way to you. Thanks again so much for listening and remember, you're just one funnel away. Speaker 2:                              33:58                           Yeah.  

Vanessa Cabrera was let go of her corporate job, only to find out she was pregnant with her first child and within the same week became a single parent - what a way to start your own business. Her passion, hustle and good fortune of finding a great strategic partner gave her the base to rapidly grow. In this podcast Vanessa shares rich insights into social media which every corporate escapee should pay attention to.   There were lots of great takeaways in the episode, so grab that pen and notepad, and enjoy! Why is it important to focus on one or two key platforms for social media Why you should be growing your email list at the same time as growing social Why Instagram stories are so powerful How you get more speaking gigs by applying two simple but rarely used actions Why is it important to have multiple streams of income How to build your list from LinkedIn connections What are the best performing lead magnets/opt-ins? The value of day blocking   Important Links & Mentions From This Episode: Vanessa's LinkedIn profile Vanessa on Twitter Vanessa’s Website Top 10 Ways to Grow Your List & Audience Acuity St. Jude Children's Research Hospital Constant Contact Leadpages WebinarNinja Amy Porterfield Podcast   EPISODE TRANSCRIPTION: Announcer: Are you a corporate escapee and wasting valuable time attempting to figure challenges out on your own? Well, this podcast is for you. We bring you firsthand experiences of guests going through many of the struggles you face each and every day. We get real with no corporate BS, and now over to your host, Paul Higgins. Paul: Hello and welcome to corporate escapees, the podcast that takes you behind the scene of people who are successfully running their own businesses, hearing their war stories and motivations for making the jump from a corporate gig. I'm your host, Paul Higgins, and our guest today is someone who after years of working in corporate, met the perfect storm when she first started her new business, she found out she was pregnant and also her partner left her within a week, leaving her as a single mom with a new business. She talks about how she hustled her way through this. It was really inspiring. Also, she gives some really rich insights into email marketing and also social media marketing. So what I'll do now is hand you over to Vanessa Cabrera, welcome Vanessa Cabrera to the corporate escapees podcast. Brought to you by Build Live Give. So Vanessa, we're going to get to know lots about you today, but why don't we start with something your family and friends would know about you that we wouldn't. Vanessa: Oh my gosh. Okay. You hit me with a good one. All right. So let me see. I'll give you the scoop. Something funny that my friends, my close friends and family know about me that maybe others don't. Is that um, I'm. My last name is Cabrera. So I am Latina, but I oftentimes when I'm in a group of Latinos I oftentimes kind of like pretend not to understand Spanish, just to see if they're talking smack about me. True Story. Yeah. Paul: Very funny, very funny. And uh, have you ever had that situation where they were talking about you? Vanessa: I have, I have busted some. Let's just be real. Like girls can be catty. Okay. And women, we're no different. So yes, I have busted some, some people have called them out, some people I didn't. Um, but yeah, that's just something like funny I do. Paul: Yeah look I definitely, when we travel, especially at Italy, my wife's family's background is Italian, so she can't really speak it, but she can certainly understand it. And one day we've heard very, very entertaining conversations, especially when it comes to the local prices versus tourist price. It's like, hang on, I've just charged us three times the average. Vanessa: Yes Exactly, exactly. So you know what I'm talking about. Exactly. Paul: Brilliant. So what don't you tell us a little bit about your corporate escapee story? Vanessa: Yeah. Okay. So I, um, my background has been in marketing. I've been in marketing my whole career and as soon as I got out of college I was very blessed to be a marketing and communications manager for a trade association that represented the out of home entertainment industry. So think like Pacman, dartboards, jukeboxes, that kind of thing. Um, and so I loved it, loved every minute of it, and I'll be honest with you and your audience, it was, I'm second generation to that industry. So my dad totally hooked me up with that job straight out of college. And when I say Pacman paid for my college, it's true. My father's owed Pacman for like 30 years, so I loved it, loved every minute of it. Um, I was there for 10 years and was responsible for all their marketing, their website, events. I launched their email marketing program, which is when I graduated from college social media wasn't a part of what wasn't even in existence and totally dating myself, but email was launching. So that's where I really started was with email marketing. And from there I went to, um, after 10 years I loved it, but I needed something different. I needed a challenge and to be honest with you, Paul, I needed to make more money. So the gambling industry came into Chicago, which is where I'm from and let's just say we call gambling like amusements rich cousin, let's say slot machines are making much more money than Pacman is, right. So, so I got everything I wish for. I got a challenge. I got a ton more money and be careful what you wish for because I hated every minute of it. I went from loving my job to, you know, having the Sunday night blues to dreading Monday morning, and it was basically because it was a good old boys club. It was a very male-dominated industry. Right. And to be just honest with you, they just treated me not very well. They treated me like a secretary who, you know, a little girl that liked to play on Facebook, never really took me seriously, even though I was hired to be their marketing person, they treated me like a secretary. So I was like getting coffee and it just, there was other bad, bad stories that I won't even get into, but you could just imagine, you know, in a very male-dominated industry like gambling, like where really all the deals go down. It's not necessarily always in a boardroom. Right. So I was planning my escape and every night I would go home and I would work on my website and all that because I knew what I knew was valuable. I was, since the association days, people were always asking me, Vanessa, how are you doing this? How are you sending out these emails? How did you grow the Facebook page so quickly? You know, things like that. So I knew in the back of my mind that that's what I knew was valuable and so I was planning my escape, but unfortunately or fortunately the slot machine that they have for the marketplace was not the right product and I knew that. So I lost my job and about a week later I found out that I was pregnant and about a week after that, I found out that I was going to be a single mom, so my world got turned upside down within three weeks time. And I was like, how did this happen to me? Right. I did everything right, right. I went to school, I studied hard. You know, I, I'm, I'm a good worker. I pay my taxes, like, you know, all this stuff that we're supposed to do. And here I was, you know, jobless, pregnant and alone. So I don't know what to tell you, Paul. I just knew in my gut literally and figuratively, that this was gonna work. And so I didn't even touch my resume, I don't know what came over me. I'm like, you know, what, if I don't start my own business now, it's never gonna happen. So I did. I just put one foot in front of the other and just really worked my ass off for nine months straight. Obviously, I can't go out party. So I say I stayed home and continue to work on my website and you know, would speak in front of anybody who would listen. And it was just like really hustle and go time. So that's how I escaped. Paul: That's an amazing, amazing story. And, and what was it harder or easier than you expected when you, when you did finally start your own business? Vanessa: In the beginning, I think it was just, if it was somewhat easy just because I knew what I was doing when it came to marketing per se, right? Like you have to build an audience and you'd have to get your social media channels up and you know, all those things. So I think I was just in such a grind for nine months and I was like, okay, this is how I get clients. So, you know, when it's fear-based or the fact where I cannot fail, it's not just about me, it's now about my son. Um, it wasn't as hard as I thought it would be probably that first year. But to be honest with you, Paul, I was such in hustle mode because I couldn't fail. Um, that it came relatively easy to me. But that was only year one. Okay. And entrepreneurship. And now I'm, I'm proud to say I'm now in year six. I'm coming in and my sixth year, um, and it's, uh, you know, and I have a thriving consulting business. I have a waiting list of clients wanting to work with me. But if you would've told me this six years ago, I've been like, you're crazy. So it was a little easier for that first year. But again, for me specifically it was just because I knew what I had to do and I just kept pushing and grinding. But it wasn't always easy. Like, I had never worked this hard in my life. Now in your six, it's really a grind now. I love it because I love what I do, so I'm extremely blessed, but it's a lot of work. It's a lot of work to, to sustain the business. Paul: Yeah and with you know giving birth, etcetera. How did that transition occur? Did your clients stay with you or did that sort of interrupt the business? Vanessa: So I was planning ahead. I knew I would take two months off. Um, and to be honest with your audience, your listeners, when I was let go, I was a little saver. So I did have money in the bank. I thought I was always a little saver. Um, so for those who are wanting to escape, this is one piece of advice I would say save every dime you possibly can because you're going to need it because even though I saved, you know, that money goes quick. So I knew that I was going to take two months off after my son was born. Um, and like I said, I just kept grinding. I mean, there's pictures of me where I'm like very pregnant and you know, doing a seminar about email marketing back in the day. So it was just about getting, you know, building that list and getting in front of as many people as I could before I became, you know, a mom. Paul: Great. And what sort of help did you get along the way? Vanessa: So, uh, my, my email service provider tool, the tool I use to send out my emails is constant contact and so I have been a constant contact customer since 2001. I'm totally dating myself. So I've been in email marketing a very long time. Um, and so there was always local seminars about email marketing and social media and I would always go to them on behalf of the association. WelI got very chummy with the speaker and he was the first person I turned to when I lost my job. I'm like, okay, this is what I'm planning to do. And he said, Hey, do you know that there's a partners program that constant contact has? And I'm like, what? He's like, you'd be perfect for it. So it just so happens, right, everything happens for a reason. Um, the week I found out I was going to be let go the, within two weeks there was the first constant contact partners conference that was gonna be held in Boston. So I booked my ticket. It was the first plane business plane ticket I ever bought with my own money since that. Before then it was always, you know, my, my company paid for it. So I was like, Whoa, that's a big wake up call. I'm like, oh my gosh, I can't expense this. Right. So I went there and I'd say that was a huge help because they then helped me get some speaking gigs. Um, obviously I was telling constant contact that would, that's like the call to action at the end of the seminars. But to be honest with you, Paul, it's happened so organically because I was doing that anyways. Like I said, back from the association days when I first got our first email campaign where no one saw that had seen something like that before, like our board of directors and our members called me and was like, what is this? So, so I was already doing that. There are like, what, what is this? Oh, it's constant contact and I would just tell them what I was doing and how I did it. That's pretty much the monster help and I really got that really helped me in the beginning with partnering. Yeah, partnering with constant contact. Paul: Excellent. And we'll move now into the build section. So when someone says to you today, Vanessa, what do you do? How do you answer that? Vanessa: So, um, my go-to answer is I'm an online marketing consultant and I help small business owners, particularly women entrepreneurs. That kind of happened organically too, and it's probably because of my story and the style that I teach, but I helped them put together an online marketing plan. I see so many small businesses, solopreneurs and things like that on social media, but they're just posting, just to post. There's no real strategy on how to use these tools that are literally at our fingertips on how to sell, basically sell their products, sell their services. So that's, um, that's what I do. Paul: Great. And what do you know about coming up with social media plans that a few others don't? Vanessa: No, I think when I run into with all the clients I've had the pleasure of working with is that they, there's, there's so many options out there with social media that it gets overwhelming, right? It gets overwhelming for them and there's no plan. So I just like to really simplify marketing because it can be so overly complicated and if you just pick one or two social media platforms to focus on and master those because one of the things I've seen is that everyone's on every single social media platform on the planet, right? Like I have a strategy session with clients and I'm like, okay, tell me, you know where you live online. And so they're like, okay. So we have a Facebook page, we have a Facebook group, we have a LinkedIn profile, we have a LinkedIn business page where on twitter we have a YouTube channel and we are now on Instagram. Okay. How many of those can you sufficiently run effectively and putting out killer content? You can't. There's no. Unless you have a team. And I'm talking about like you know, small business owners that they're doing their own marketing. There's just no way. Right? So my first advice would be just to focus on one or two social media platforms that A, your target market is hanging out and B, that you actually enjoy. I think that's like a big myth that people think they have to be on twitter. Well if you hate twitter, right? And you know, then you have to be on there. Your audience is going to know they can smell the BS when someone doesn't like what they're doing. So I would say just to one or two social media channels, master those. And what I mean by master is that you actually bring in money with that you have a system that is actually bringing you clients and customers and then move onto another one. Paul: Look it's a great point. And I think, um, know let's use me as an example. So, you know, corporate escapees just like you is my key target audience and know that they're probably in all channels like you said, but um, if you were advising me which channels I should focus on, which, which are the key social media channels you would recommend? Vanessa: So my first question would be would be, what is your target audience? Paul: My target audience is probably slightly more male than female, but between 40 and 50 and you know, uh, either have left like you because of, you know, we'll let go. Um, because of something though, there was maybe a redundancy involved or they've just had enough and they want to spend more time with their family. So similar to you spend more time with your family and really being in control. Uh, so that's. Yeah. So they've all had a corporate background and now they're effectively running their own business. Vanessa: Yeah. So I would say just based off of that, that I, if I were you, I would stick to Linkedin, um, because when people are looking for an escape or looking for new jobs or things like that, they generally tend to go to LinkedIn if they're corporate backgrounds. And I've met several people who have seen my story and connected with me on LinkedIn. So I would focus on LinkedIn. For you, Paul, and then as well as your podcast. Paul: Great. Well, I'm glad you said that because I, uh, definitely because, you know, I had a facebook group, I had Instagram, I was the classic where I had everything. There's so many people listening right now are probably thinking, Oh gee, I'm like that as well to spread too thin. And they doubled down on LinkedIn. And I think with LinkedIn where you can also retweet, I think, you know, you don't have to that, that's quite easy. So look, that's great advice. And I really, you know, I know so many times in our community when people do double down, they get such a better improvement of being spread too thin. And, you know, other than being spread too thin, what are some of the other classic, um, mistakes that you see people make on social media? Vanessa: Well, I'd say using social media, you know, again, just to keep it simple is that, you know, it's phenomenal that we have all our social media channels. However, really what we want to use social media for is lead generating. That's it when you, when it comes down to it. Okay. And so, um, when you're first getting started or even if it's your third or fourth year in business is my advice is that you have to have an audience to sell to, right? I mean, I know it sounds, but like people get so focused on, you know, the numbers and the followers and you know, all of that where there needs to be some sort of system in place where they're continuing to grow their audience and their email list at the same time. So they actually have someone to sell stuff to you. I can't tell you how many times I have these phenomenal entrepreneurs and you know, they get a little bit disappointed because, you know, they only had about 10 people registered for the Webinar or whatnot. And then I asked them, okay, how big is your email list? And they say maybe 40 or 50, and then I'm like, okay, well how are we generating more people into that list? And they're like, well, I'm not. And so I'm like, okay, well let's just do the math. Right. So I would say like just a commonality is to use social media as a way to generate leads and by leads I mean to grow your email list at the same time. Paul: Yeah great. And we've got so many people and probably the people listening right now and say, look, you know, I've got really good connections based in LinkedIn, but I don't particularly own that and I have, I haven't converted that into my list. So what are some of the key tips you've got for getting people from LinkedIn into your list? Vanessa: Yeah. So nowadays it's all about content and providing real value to people to connect them with your expertise. Right? So you need to have some sort of opt-in, opt-in, Freebie or you know, a giveaway in exchange for their email address. Right. So you no longer can say join our newsletter, right? Just click here to join our newsletter. This is 2018. Okay. So you have to give them some sort of value in exchange for their email address. So that's it. Like a guide or a video tutorial or you know, whatever the case may be that you're an expert in. And then once you create that often right, that guide and set up your email automation, right, set up that welcome funnel. Then you'd have to put it out in the universe. Right. I've had so many clients where they have all this, but I'm like, well how many times do you post about it? And I'm like, oh well I posted about a couple months ago. Okay, well you've had new followers since then. So I'd say like post about your options and your freebies on a regular basis on LinkedIn, you know. Paul: Yeah. And just on the opt-in, is there any particular format that's working better on LinkedIn at the moment than others? Like, you know, is it video, is it a pdf, is for infographic? What's, what are you sort of seeing trending in your clients? Vanessa: Yeah. So the, I think the format, you know, you kind of have to test to know your audience on what format they like to get content from you, you know, different strokes for different folks. So, um, but one of the things that's really easy to do and, and people love to get because it's really quick like the opt-in to me should be in what I teach often actually do a whole webinar about this, but often she'd be like a snackable treat, right? That you're helping them with one problem. Okay. One problem that you can help them with. So, um, so for example, I did a guide last year for Facebook lives and I did a checklist like what to do before, during and after your live streams to prepare them. So checklists really simple to do. They're really easy to create and they're snackable, meaning like your audience can literally, you know, just kind of review it. And it won't take very long because our attention span is tiny, right? And move on. So I would say, I don't know if there's a particular format that does better than the other, just as long as you're opt-in, your Freebie, your guide is banging. I mean like don't have usher opt-in because I've had other clients that say, Oh yeah, I can just use a guide that I did last year or a couple of years ago. Your content is what's going to separate you from everybody else. So my advice is that when you create an opt-in and say someone comes back and say, wow, Vanessa, I would've paid for that information. You got yourself killer opt in. And it doesn't matter if it's a Webinar or a checklist or a guide. So long as that, that content is phenomenal and really helped them. That's what's gonna separate you. Paul: And your ideal clients. Who Do you love working with? Vanessa: Um, I mean, like I've, I worked with a lot of Solopreneurs. I work with a lot of women entrepreneurs, a lot of consultants, a lot of coaches. Um, I do have some male clients too. I don't discriminate guys. It's just, like I said, it just happened kind of organically as I, as I started to speak more and more, I'm in front of people. The women entrepreneur just naturally gravitated towards me. Maybe because I'm a single mom, maybe because you know, I had enough balls to jump and they're just saying how I did it. I don't, you know, I, I think that's the connection, the human connection with other women entrepreneurs have to me that, you know, if I can do it, you know, having lost my job newly pregnant completely alone and I did it anyways, then anybody can do it. Paul: And you know, you've had, like you said, an amazing journey over the six years. What is the future? You know, what's, what's your prediction for the next three years? Vanessa: Oh Gosh, I'd be a rockstar. Right? And I can retire and in Bali I'll come visit you in Australia. That's so. No, so I'm, I'm a professional speaker. I'm proud to say now that I actually get paid to speak where back in the day I drove two hours to speak to like two people when I was about six months pregnant. So I did the grind, um, so I would like to do like just more speaking gigs, I'm land more national conferences because, you know, this is the virtual world and obviously you and I love it, right. Um, but you know, every once in a while I like to hang out with the three dimensional people and that human interaction which will never be replaced. Um, so I say maybe from three years from now that you know, I land some bigger stages, maybe social media marketing world. I have my eye on that and I'm just traveling the world, you know, I'll go to Australia, Paul. Paul: We got great conferences here. Vanessa: I'm sure. Paul: I'm writing down a couple of names right now then will talk to them. Let's get you down here. Vanessa: Awesome. Love it. Paul: And as far as you know, improving the profitability of your business, what are some key things you've done to improve the profitability over the six years? Vanessa: Oh my gosh. Okay. So one of the things I learned early on was as an entrepreneur is that you have to have multiple streams of income coming in. I know that's kind of seems like one on one, but this is the stuff you learned, right, and during your entrepreneurial journey. So I started off with email marketing because that's what I knew best and then I started, you know, doing people's email campaigns and becoming their email marketing manager for those who didn't have the time to do it, but it was like a step above a virtual assistant. No offense, virtual assistants. I loved them. I would not be where I am without virtual assistants, but they have had an email, um, expert to their emails, but that wasn't enough. So you have to have multiple streams of income. So, you know, I created different ways for people to work with me right now, you know, paid to be a speaker in paid for one on one clients where, you know, I have VIP sessions with individual clients one on one. I have a group consulting program for those who can't afford, right. The one on one attention and I get it. I just launched an instagram membership. It's called the instagram incubator. Um, so where all we do is talk strategies on how to work instagram and like just instagram one on one for businesses who have no clue how to use it and things like that. So that, where I'd say I've learned is just creating different ways on how to help different entrepreneurs and marketers, like different strokes for different folks and in ways that they can afford it. Paul: And as far as you know, the key trends obviously I think there's been a bit of a trend from Facebook to LinkedIn and certainly for B2B. Now seeing that the organic reach that you get on LinkedIn risks as facebook is, is exceptional. But what are you seeing as some of the key trends in the social platforms you they stable at the moment or is you know, there's about to be another major change? Vanessa: Yeah, I think all eyes from just from my own experience as well is that, you know, I think we've all seen and felt that, you know, engagement is down when it comes to facebook business pages, right? I mean, this earlier this year, actually, January of this year, at the beginning, I can't break 2018 is over, but in January remember Zuckerberg himself said, right, he dropped a bomb saying that they weren't going to push out a lot of content from business pages and publishers because he was listening to his customers and his customers which is you and I saying we didn't want to see ads. We didn't want, you know, all the stuff in front of us. We go on facebook to stalk our exes, we go on facebook to socialize, right? So I've definitely seen engagement down from my facebook business page and I think as we all know, facebook has become a pay to play platform. So meaning you have to boost your own content, your own posts for your own followers to see it on your facebook business page. So I think a lot of people, that's why people are turning to instagram because instagram engagement is so much higher than facebook right now. And I think all eyes are on instagram stories. I mean, that feature is a tremendously powerful feature. Um, that businesses are really, really taking advantage of. So I would say for anyone who's interested in instagram to obviously get familiar with the basics, but um, I think my prediction for 2019 is that all eyes are going to be more on instagram stories rather than just posting to instagram. Paul: Brilliant, And what's the key that you get new clients? Vanessa: Speaking. Yeah, I'd say the seminars I do and the webinars that I've been doing. So, you know, they're both online and offline stages. Um, so that's the key way I've been able to land a clients is through my seminars that I do in person and also the webinars that I do online. Paul: Great. And it seems like you did do the hard yards, so you said you started with audiences or two and they'll probably one of them was your family members, right through to where you are now. Um, any, any tips based on your journey that you can give someone that's just at the start of trying to get a speaking gig? Vanessa: Yeah. So, um, take any gig that you can. Okay. This is where I started from, so we, I can only give advice based on where I started from. So in the beginning I took any gig that I could. Reach out to your nearest chambers, you know, find out where your target audience cares, but like, you know, reach. I reached out to chambers, I reached out to women organizations and I would said, hey, I would, I would speak for free. I have an hour seminar, you know, email marketing or I have an hour seminar on how to grow your list or something like that. So I would say buckle down and just hustle and speak for free and speak to as many people as you possibly can. And then my other advice on becoming a speaker is to be nice. Okay. And so this is something that I'm teaching my toddler, but it's 100 percent true. You will not believe the amount of other speaking gigs I got just because I was nice. Meaning like I gave them my presentation way early. I promoted the hell out of their event. I, um, you know, then when I hit the stage as it was my child to go to work, so I presented the best way I could. Um, I stayed and answered questions. I stayed and helped event producer clean up, you know, so she was all by herself. It was 8:00 at night. Everyone had gone and then she was alone cleaning up her event and I stayed and helped her and she was amazed while she had another event the following year we'll guess who she called, you know what I'm saying? So there's just so many speakers out there in my opinion, Paul, and I'm just going to be honest that like their ego is insane. They just go speak, don't answer any questions and leave. And that to me is just an ass move. So I would just say to really stand out is to just help the event producer as much as you possibly can because it's a really big job that they, it is a, it's a lot of work to put an event together and they're doing it and they're literally giving you a stage for you to speak on. The very least that you can do is just help them in any way possible that you can. And I guarantee you, if you do that, word of mouth will spread. Paul: And you mentioned before, about Virtual assistants. Just tell me a little bit about your team. Who helps and supports you? Vanessa: Oh my gosh. Okay. So I have to give a shout out to Jessica. Jessica. I have four different VAs. They're not full time too, so I don't think I'm fancy because I have four. I use them for different times for different things. Um, but right now Jessica is my VA and she is my right hand woman in my instagram membership. So you know, anyone that has a question and it's like a techie question. She goes in and answers it right away because she knows instagram, like the back of her hand and she posts all of my instagram posts for me and things like that. That's one VA use. I'll use another VA here locally. Um, because sometimes when I do these speaking events and I don't have the attendees, right, you need the attendee list to grow your emails to grow your email lists. Sometimes they like give me a stack of business cards. Well, I have another, a VA that, you know, I give her the stack of business cards. She got enters them into my list, sends out, you know, all my followup emails, books, all my strategy sessions with them. She calls them on the phone and says, Hey, what did you think about Vanessa's seminar? You know, did you want to book a strategy session with her? And things like that. So, um, I also have a phenomenal bookkeeper. She's not a VA, but you know, she does my books. And so yeah, you need help. As you get bigger, you get, you're definitely going to need help to free free up time for you to just focus on your content and selling. Paul: Great. And you know, as I said. What are some of the biggest challenges you face today for your business? Vanessa: The biggest challenges I face today. Um, I mean it's always, you know, a financial goals. I always have financial goals and reaching them. I would say that's a challenge, but, you know, sometimes you just don't always reach those. And let's see, financial challenges. I'm not quite sure. I'm like, I'm pretty good where I'm at. I'll be honest with you. It's been a good year, you know, I mean like besides like maybe not getting, um, you know, the 10k stages that I want because I've submitted myself and they said no, not this year, maybe next year. So stuff like that, that's, that's a challenge. Um, I guess maybe just like in general, and I think everybody can kind of attest to this, is just to stand out from all the noise that's out there. You know, that gets into my head too, but I, I, as I tell a lot of my clients where they're like, well, you know, I did a whole facebook live about this in my group and I, it was called facebook envy, right? Where you look at somebody else and they're like, well how did she grow her group? So asked her how did she land that speaking Gig or why didn't you know all that and I call it facebook envy and I struggled with that too. So, um, but you just have to like put your, you know, your blinders on and just focus on your work and don't worry about what other people are doing. Paul: Excellent. Well look, before we go onto the next section, I'd like to mention our YouTube channel called Build Live Give. You get tips to help corporate escapees just like Vanessa to rapidly grow your business. So if you would like to subscribe, just go to build live, give and please, if you love the content and you get value, share it with other corporate escapees as well. So we can all have a great lifestyle and also financial freedom. So the next section is the live section. So tell us about a couple of daily habits that help you be successful. Vanessa. Vanessa: Okay. Um, one of the things I start my day as because I used to like just rush and hurry and start my day and you know, I have to drop off my son and you know, I have a consult and all that. Now I've learned to breathe as soon as I get up and like just lay with my son where we just cuddle in like we talked. That's a big, big start to my day. Um, and that's a regular that I've been doing for the past four months and it's helped me tremendously because I'm like, why the hell am I busting my ass so much if I'm just rushing through these little moments? So that's why I love to kickbox I'm an avid kickboxer so I'm actually working out is super important to me. It's just a way to like, you know, get rid of the beer, I'm a beer chick, work off the beer, work off the stress and like the clutter. Um, so that's definitely important in my life. If it's not on my calendar, Paul, it's not gonna happen, so it's just always on there, you know, Tuesday night kickbox class. Um, so that's a regular. Um, I do. And then one thing that really works for me is just really managing my time. Well, it took a while for me to, to figure that out, but there's so many people say, Vanessa, how are you able to put out so much content or you know, you're everywhere. Well, it's just because I've learned to manage my time, so my calendar I live and die by. If it's not on my calendar, it's not gonna happen. So I'd say those, those three things are really funny. Paul: Great. And do you use the scheduling tool for your calendar? Vanessa: Yes. You talked about on Linkedin, of course. Yeah, I use acuity. Paul: Yeah. Greatl Vanessa: Love it! Paul: Brilliant. And the next section is the give section. So what's a cause or a charity that you're passionate about? Why? Vanessa: Yeah. So, um, I had been giving, um, I've always donated to St. Jude for many. Oh my God, for many, many years now. Um, and it'd be honest, it's just because my mother has, she supported it for so long and you know, it's completely devastating when you talk about, you know, kids who have cancer, um, and so it's just very near and dear. And so the fact that St Jude is an incredible organization that takes care of families and more importantly takes care of these kids who beyond me, medical attention beyond the love and support in the family, don't have to worry about this financially. All they have to do is love and support their children and help them get through these unimaginable treatments. I can't even imagine my son going through something like this. Um, so, uh, so yeah, so my mom has always been to St. Jude and she's all in love with the charity, so I have to. Paul: Well, look, the last section is the action section and I'll just ask you some questions and get some rapid fire responses. So the first one is, what are your top three productivity tips? Vanessa: Top three productivity tips. Okay. Um, I would day block. Okay. So, uh, that's how I get so much done is that instead of like time blocking, where from like nine to 11, I'm going to work on this and the 11 to 12, I actually day block. So like say on Mondays I scheduled no consults. It's specifically just my creative days. Okay. So that's one way I am able to be so creative and so productive is through day blocking. Um, the other thing is scheduling tools like we talked about on your linkedin post that has saved me a monster time. You know, you no longer have to email someone and say, when are you available? Right. I can meet Monday and then that is gone, right. Um, and then the third, uh, productivity is to outsource. Oh yeah. Outsource anything that you don't want to do, you don't want me doing your books. So that was the first thing. Okay. I am not whatever they want. I'm not right brain. I'm left brain, I'm more creative and you don't want me to do numbers. And so that was the first thing I did was hire a bookkeeper and a tax guy because yeah, no, that is not my forte. So outsource. Paul: Great. And what are some favorite apps or software that you use to run your business? Vanessa: Um, obviously constant contact for my emails and my autoresponders. I love lead pages. I've been using lead pages for ever. Um, so I don't have to be, you know, a web designer. They, the templates they have making it look very, very professional. So I love lead pages. And then what's an Oh um, my webinar tool for sure. Um, Webinarninja have used for webinars this year, which is actually probably the number one way I grew my email list this year. So webinar tool. Paul: Brilliant. Then what, what are some podcasts or books that you love and why? Vanessa: Well, one of my favorite podcasts is Amy Porterfield, so I've been listening to her since day one. She actually is the one that pushed me, to be honest with you, to start my own business when I was planning my escape at the end of my nine to five Gig, I would, um, I, I think she's was, hers was the first Webinar I actually took and was like, I could do this. I could teach this. I think so, yeah. So I'm, I'm a big fan of, but Amy Porterfield's podcast. Paul: Brilliant. So what's some parting advice you'd love to leave people listening now? Vanessa: You know, I would just say, you know, if you're planning on escaping again, save every dime that you can for sure now. And I mean like, you know, live like you would live like a broke entrepreneur. Okay. Like it's worth it. So I would say save every dime that you can. And I know it's scary. The Lord knows, I know it's scary. Um, but life is just too damn short not to love what you do and you know, regret is going to be a son of a b****. Just, you know, picture yourself at like 80 or 90 where, you know, it's kind of just too late to think about starting that Gig or I wish I would have quit my job back then because I was just so miserable. And if and when you are miserable in your life, I think about it. We spend the majority of our life at our job doing, you know, are working and so to be in a miserable job that has got to affect your health, that has got to affect your, your family and I just, and I know it's, you know, maybe it's the pay or the insurance, you know, that you need or things like that. But I really believe that we all have something very, very unique to offer every single person and you just don't know where it'll take you after you jump. So like I said, if I can certainly do it, uh, I think anybody can do. Paul: Oh, that's great advice. And it was such a lovely interview, Vanessa, like you've given so much value. I've once again, filled my page of notes. So we'll have all the comments, all the links, etcetera in the show notes, and also Vanessa has been very kind to give us a brilliant gift as well. So if you go to Vanessa-Cabrera and I'll put that in the show notes, dot com forward slash top 10 ways. There's a brilliant, um, gift that Vanessa's given on why is it you can grow your audience and you know, what I love about you, Vanessa, is that you've got lots of practical experience and obviously started in email marketing, then you've made the shift into social. But I also love what was on your website where you've got, you know, um, first you help people understand it. Second, you help people make it easy to implement. The third thing is you get results and I just liked the fact that you are making it simple in a world where social media can be so complex, but brilliant having you on the show today and thanks for coming. Vanessa: Thank you. Thank you so much for having me, Paul. This is awesome. Paul: All right, brilliant. Thanks Vanessa. Bye. Vanessa: Bye. Paul: That was a really wonderful interview with Vanessa. My top three take outs are, first one is the power of instagram stories, so in 2019, it's where it's at and what I love that she said off off camera that you can actually do both personal and business with instagram stories. The second is to always be nice and professional, which helps you get additional gigs, so if you're a speaker or that for anything for that matter, people will always bring back the people that are professional and nice. Leave your ego at the door and the last one is around checklists to get people from your linkedin connections onto your email list. So they're my top three take outs. I'd love to hear yours. So why don't you email me at Paul@buildlivegive.com where I'd love to get your insights from this podcast. Also, if you love this podcast and you know other corporate escapees, please share it with them. Thank you. Announcer: Thank you for listening to the corporate escapees podcast brought to you by Build Live Give. If you would like to join a community of like minded peers, please visit www.buildlivegive.com. Until next time. Thanks for listening and be brave.

Who Do talks about everything from GOTY 2018 to POPs! and more in the inaugural episode of Random Ramblin. Comments and feedback are encouraged and appreciated to help us grow and develop into the future. Thank you and Enjoy! -Eric and Jordan

Self care doesn’t create self love. It comes out of self love. YOU create self care because YOU CARE. This is HOW... You OWN your self love. You’ll care for the things you really care about. You'll love the things you really love. “Eating well and exercise aren’t a guarantee of great health. They’re merely the expression of the great health that’s within you." 1. Own your self care from the INSIDE OUT. Stop “trying” to care for yourself from the outside in. Allow the CARE for you to care for YOU. Allow your SELF CARE to be the full expression of the CARE within your SELF. Are you expressing the incredible love and care that are on the inside of you? 2. Own your WHO, then from your “WHO”…DO. Experience your life. Date your day. 3. Own your NO by saying YES TO YOUR YES. Master the art of saying NO, which will allow you to own life…time. When you say YES TO YOUR YES, it'll allow you to own your YES. AND SAY YES TO LOVE. Please grab your SACRED S.O.L. D.A.T.E. JOURNAL (Daily Action To Engage yourself.) TODAY’S SACRED S.O.L. STEP: Spend some time connecting with your OWN heart and soul…OWNING YOUR SELF CARE. Thank you for being here, and allowing me to sip on life with you. FOLLOW ME ON INSTAGRAM @doctorshannon! See you there... If you’ve been feeling like you’re stuck, overwhelmed, or perhaps you still feel like you’re drowning, please don’t hesitate to reach out. I’d be more than happy to schedule a Discovery Call with you to see if Healing Life Coaching is a good fit for you. Email me at drshannon@doctorshannon.com Come over to the WOMEN SIPPING ON LIFE S.O.L. MOVEMENT Closed FB Group and Join the MOVEMENT: https://www.facebook.com/groups/WSOLMovement/ By the way, if you haven't already listened/downloaded my new song (EPISODE 291), you can also listen to it here: letsnottalkaboutex.com, and cast your vote for your favorite version.  Visit WomenSippingOnLife.com for more free resources, including my CHECKLIST FOR CHANGE, Engagement Checklist + Evaluation Rating, Six Sacred S.O.L. DATE Secrets…and a FREE copy of my best-selling book, Date Yourself Well. You can also check out my Dr. Shannon Facebook Page for more daily S.O.L. TRAINING. I look forward to seeing you again tomorrow. Please invite your best girlfriends to come and join our S.O.L. PARTY. xo Dr. Shannon. Inspiring minds that want to grow and hearts that want to know, so you can love you, your life, and your life’s work well. ONE SIP AT A TIME. A special thanks to the following souls for helping me launch our WOMEN SIPPING ON LIFE podcast… Intro/Outro done by UNI V. SOL  Outro music by Jay Man: Mind Over Matter (www.ourmusicbox.com)  Podcast cover design and web site done by: Pablo Aguilar (www.webdesigncreator.com) Podcast cover photo by Kate Montague of KM Captured (www.kmcaptured.com) 

Did you know that "Horror Season" is still going on? Rachel O' and the Doggetts join us in an epic discussion about Graveyards, Magic, Witchcraft, Powers, Voodoo, You Do, Who Do, and Witches! Find out how/if any of these are related! Remember: you can always join in on the fun, follow the show, or ask tons of questions via email or on twitter

Why Dave Decided to talk to Chandler Woodward: Chandler Woodward has joined the podcast to discuss his personal journey into the entrepreneurial world.  Chandler speaks about the major decision he made to dropout of college to start his own online business agency. He discusses some of the hardships he has encountered along the way; both emotionally and financially. Chandler now runs Legendary Marketers Project which is geared to help those aspiring entrepreneurs and businesses formulate new strategies for brand promotion by helping businesses unearth their best content. He is also the host of- The College Entrepreneur Podcast, which he started while in college. Tips and Tricks for You and Your Business: Overcoming Emotional Hurdles (7:57) Having and Losing Clients (18:05) Project Development: Legendary Marketers (22:22) Quotable Moments: "Try, get out there and publish and keep moving. You will find out you have moved a lot further than you thought you were." "If I can make more than my professors, than I have the right to dropout of college." "It’s ok to have a job while you are trying to get your entrepreneur stuff going." "The reason why people aren’t successful enough is because they don’t try enough, they don’t fail enough." Other Tidbits: Chandler discusses with his Father, Dave, about his  journey from dropping out of college to running his first business agency. He elaborates on the importance of pursuing your passion and gaining experience in your field of choice. Chandler also introduces his latest project, Legendary Marketers;  and his vision moving forward. Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar ---Transcript--- Speaker 1:     00:00         Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward. Everybody welcome back Speaker 2:     00:18         funnel, lack of radio. This is going to be one of those weird, very weird, a kind of surreal podcasts. Weird for me because I actually have the opportunity of introducing you to someone who I've known his entire life who has been a huge blessing in my life and actually was one of the very first people who started helping me on this whole funnel hacker radio podcast. So without any additional introduction, let me introduce you to my son, Chandler Woodward. Jen, welcome to the show. Hey, what's up? Thank you so much. Debt. This is weird. It's so funny. I'm actually. This is a zoom call we're doing. I'm watching him at his house and I'm in. My office were usually. He would have been sitting behind over my left shoulder here when he first started. He got home from his mission about two years ago serving mission for our church and I put them to work right away and one of the great things was he just took to this whole marketing thing and so I've got so much I could say about him, but what is it that I want to make sure that we kind of take this in a direction that is beneficial for all of you guys who are listening and that is I want to let you know what's going to happen here in the next few weeks and why I wanted to bring chandler on to share some of the crazy emotions that he went through that you're going to be able to see when we launched the funnel hacking live a, our funnel hacking live tickets will go on sale and about two, two, three weeks in time that you're hearing this. Speaker 2:     01:38         And with that, what you're going to see is a video and the guys who create this video for us, data is the most amazing videographer in the world. He has this ability to capture emotion, just raw, raw, pure emotion, and so he sent this video to us about a week and a half ago and I saw it and I, I started to get all emotional. I started on, well in my eyes were like all of a sudden sweating out of my tear ducts. I'm like, what's going on? And what's happening is I'm sitting there watching my son Chandler. It's admitted to 17 and 18 of the video where he was at funnel hacking live last year and Dan caught him at a point where you could see all this emotion and the part that's so exciting for me. One, it's my son and as a dad it's super cool, but the other thing is it he had. Speaker 2:     02:28         It was just the epitome of everybody who's going through this journey, this craziness that's happening. So I've talked too long. What I'd like to do is turn the time over you, Chandler have, how do you kind of tell people a little bit about your story, where you're at, and then I'll come in for additional questions that are awesome. Yeah, so basically as I got home from my mission and I got into this whole marketing game and got into this whole entire digital online space and started going after and I was in college and basically his whole life marketing kind of this whole Speaker 3:     03:00         marketing journeys kind of destroyed my life, but it also is helped my life click funnels. I guess. Long story short, I came home and I was going to college and was doing all this. A lot of a lot of your videos, dads as a hearing these people's stories of like how possible was the make money online and all this kinds of crazy things and I was like, okay, what if I try this out for myself? And I was trying little things, little things and I remember it was in Vegas last year and last year and we were sitting there with a with Alex or Moz out sharp and all these guys and their brand Uli and all these people and I was looking around. They're super successful. I'm wondering, I'm just asking this question like what should I be doing to be able to progress the most in this all my business? Speaker 3:     03:49         They're like, what? What are you doing now? I'm like, I'm going to college and kind of like tiptoeing this stuff and brandon rights and next year it's like, dude, why are you in college? And I was like, that's what I'm supposed to do. Right? And he's like, no, get out of there as soon as you can. And then I went to, I brought my now wife to a viral video and last September and she met who loves and also hates at the same time because he's the one that pushed me off the edge to actually go and drop out of college. He gave me the whole entire kinda structured everything to go about it and just gave me this vision of like really what an entrepreneur is and how they, how they can act, how they can be emotions of just like going to college, like working really hard, but no one actually really realize what I was doing at home. Speaker 3:     04:36         That was a lot of my friends would go out and go to parties and dances, all this kind of stuff on Fridays and Saturdays that'd be kind of stuck in a house kind of stuff and did some side things. Um, and so yeah, I ended up a business online business and agency and started doing that for a lot of local services and I'm actually, the funny thing about it was to be able to drop out of college. I came to you data and you said, Kate, you're not dropping out of college. And I was like, why not? You said you don't have a thing yet, you need to, you need something to drop out. And so he said take as much. So I loaded up my whole schedule up. I was like, I'm either going to graduate super fast or I'm a drop out this semester. And so I loaded up like huge long credits of classes and was going on. And as I started my agency as well, and the goal of this whole thing was if I could make my professors, then I have the right to drop out of college. And it was going down and I was like, Hey, what's the average, the average number? I was like, Hey, that's what I'm shooting for it. And at the end of the year I was like, I did it. Awesome. Sweet. And then dropped out of college. And this is the first year I've been and it's been awesome. Speaker 3:     05:48         Obviously I know your story extremely well. Most people, they understand the emotions that behind that obviously there's a my wife, your mom and the other side Speaker 2:     05:58         of in the world have you done to our son. And I think the part I want to make sure you had, I want you to convey to people right now is you're 22 just got married. You're trying to decide what the heck you're going to do. You and I spoke at a Byu where you were going to school in Provo, Utah at the entrepreneurial class. You're taking drop out. I actually drove a nick greer who is the CEO of skipio and also as the was your professor. He and I drove together to the class and I remember sitting there as he and I were driving to to teach. He's like, are you really going to allow your son to drop out of school? I said, you know, nick, it's not up to me. I mean, it's, it's his choice. He goes, I've never seen a parent though. Speaker 2:     06:42         Supportive of it. Why are you? Why are you doing that? I said, you don't for me, Nick. All I care about is I want to make sure that my kids have the skillsets that project that they can use throughout the rest of their life to always make money and provide for their families. I had, I was in a situation where I grew up with my dad was an attorney. My mom was a nurse. School was an absolute necessity. I have a master's degree in exercise physiology, which I've done absolutely nothing with. I have posted a postgraduate work and physical therapy, which I did nothing with and so I had the conversation with Nixon, you know what, Nick for me, if I can, if my, if he doesn't know what he wants and he hasn't figured that out. I don't want them to stay in school to figure that out and network and grow, but at the same time, if he knows what he wants and this isn't going to help them get there, then I'm okay with it. Speaker 2:     07:29         He goes, well, are you sure about that? And I'm like, Nick, I'm totally sure about this thing. And he's like, well then would it be okay if I, if he actually does that, maybe I can offer him a job what? And this was before you would even consider dropping out or anything else, and later on, obviously that kind of came true. But the part I want people to understand right now is what does a 20 something guy, one of the emotion, now you're married, you've got a wife to support and what are the emotions that you're really going through right now as an entrepreneur because you went to funnel hacking live. And unbeknownst to me when we ended up pitching the two Comma Club x coaching program, which is $18,000, you signed up and I'm like, oh my gosh, I'm sitting there with my, with my wife, your mom Carrie. Speaker 2:     08:22         And she's like, you better make sure this program works. What do you mean? He goes, you've now got my, our son in this. She said, my son obviously like you don't share you gotta. Make sure this works because he's, he's married. He says he can't afford this kind of stuff. And so when I saw that video, which you guys are going to see at funnel hacking live, as soon as we release the tickets, you'll see the emotion. And I wish so bad, I could show it to you right now, but you basically are sitting there, you're on the, on the front row with me. Uh, I'm not in the picture. And Dan had this ability to capture this emotion of such just raw excitement, confusion, frustration, I mean just this bundle. So I want, I want you to convey, take us back to that point and help people understand what's the emotions that you were dealing with at that point. Speaker 3:     09:13         So yeah, it was. Oh Man, for sure. Because it was definitely a ton of ton of emotions, but I remember going to funnel hacking live and thinking, okay, we don't have a lot of money or barely able to get to and thinking, okay, I know they're going to pitch something at the end. Don't want to take this. Like, this is not going to happen. I'm not going to fall into this trap again. I'm not going to fall into this. I'm going to go out there. I'm to motivated, I'm working when I get home. And when the pitch came, I remember we were sitting there in the table and I'm just speak super quiet. Pitch just happened. I heard about. I heard all these crazy things and I was just sitting there at this table, we're all, there's Julia was there, you were there, always was there in that little room. Speaker 3:     10:04         And I remember sitting there, I was like, everything just went quiet. And I just think to myself, I was like, Hey, like I know I want to grow. I know I want to take the next step. I don't want to get out of where I am right now and start moving forward. I was like, okay, is this really the only way is this like, I know it may not be the only way, but will this be this? Will this make me get there quicker to get there faster, get there in a quicker time. And I remember thinking there was okay as a friend, see, I think we need to do this. I think I need to get it. I think I need to get this to compliment program. Like we don't have, we don't have money. I was like, I know we definitely have the money for it, and she's like, do you really want to do it? Speaker 3:     10:44         And I was like, more than anything, I felt this. I had this feeling in my heart, I know this is it and know this is the reason why I was here. And as soon as I got there I went and a friend and my mom were walking out and I ran. I ran over there, the table got my credit card out because we have enough money. So I got my credit card out on the table to miles. I was like, all right, miles and I filled it out and I remember running back to my wife and I was so scared. I was so frustrated. I was so it's kind of like jumping out of plane with no parachute and hoping that I can find some things that build it on the way down and I just seen my wife's eyes with just support and just fear in her eyes as well and just thinking like, this is it, this is a whole thing behind it. Speaker 3:     11:37         The two comprehensive plots out Colombo is like you have a goal like you're taking the life or you're taking or your diet pretty much, hey, here are these two things. We're going to get one of these right now. I just remember being in that moment and then sending or the rest of the event and just thinking, oh my gosh, like this is it. This is where my life is going to be changed, and just the frustration, the fear and everything going through my bike at the same time and me and every time I watch that video again and those memories come back to my mind, they're thinking, I just feel that again. I was like, oh, this is what it's all about. This is what entrepreneurship is the most amazing thing. It gives us some blessings, but the same time, it's the most frustrating and fearful. Just so many emotions go into it that aren't really, that are really. You don't see the surface but are so deep down below and that kept us going through my mind. So Speaker 2:     12:30         thank you so much for sharing that. It's here and you, as I'm watching you even relate the story for a little backstory, for those people who are listening to this, they need to understand a little bit about Fran and your wife and her experience as far as. So Fran is from Chile and France is a, you know what, I'm going to let you tell France story, but the things I want to make sure you touch on here is how she viewed an entrepreneur and what an entrepreneur meant to her coming from her Chilean roots. Yeah, for sure. Speaker 3:     13:04         So yeah, my wife has been here for about a couple of years in the states. Yeah. And basically anyone outside of the states has a, especially in Chile when you come to the states, it's all about gaining education, getting a job. That's the only way. She didn't come from a very wealthy family. She had a very, very humble life. And um, and everyone who knows that entrepreneur pretty much knows him as more of like they had nothing else to do. And so they're just trying to find a way to make things up. And it was just based off of that and once you went out as an entrepreneur, feared came to her heart because she's like, oh my gosh, can I marry this guy and he's not going to have a lot of money because entrepreneurs don't really have a lot of things outside of the streets and they're kind of washing windows and all this kind of stuff. Speaker 3:     13:57         She's like, man, I just don't know if that's gonna happen. That's gonna. Like if you go into entrepreneurship or are you really gonna be able to be successful? And after going through all these things, she was able to essentially I live and all these things and hang around with people who saw this light of like entrepreneurship changes life. They changed the world. They're the only people that can actually go in and go in and change the world and change people's lives and stuff and create this movement and stuff. And so that's her. That's her background on entrepreneurship. She's in the background here. I can. Speaker 2:     14:30         I wish people could see the video that I'm going on a little more background. I want to kind of fill in some of the blanks here and this is a. I think right now the era that we're in, entrepreneurship is kind of like the rock stars. If you say you're an entrepreneur these days, people think, oh my gosh, dude, you're going to crush it. I mean, I think Gary v is kind of what we really got to give him the most credit for making entrepreneurship, this crazy thing that's out there. But I can tell you when I, when I started basically as an entrepreneur 20 plus years ago, I was. People looked at me the same way that Fran looked at you and that is basically if you're an entrepreneur, it means you can't do anything else. It's made you basically just gave up on everything and you're just going to scrap and hopefully find some way of making money. Speaker 2:     15:14         And I know there were times as I was, as you were growing up and everything were times were tough for ours and it was. But You keep fighting and you keep going through that emotional thing. And so what Fran was experiencing is how I was at years ago and I remember that and I think these days people talk about entrepreneurship as this almost this glorious ideal type of thing. And the part that I want to make sure people understand is they're listening to you is what was captured by Dan and that video was the fear. And I think frequently people don't understand that's normal. That's okay. And I, I've gone through it so many times in my own life and I've, I've had this conversation with many entrepreneurs as far as you have to cycle. And I wouldn't. I've hadn't. Tons, not tons. I've probably had over the course last 25 years, probably eight different business partners at different times. Speaker 2:     16:13         And one of the things I've realized is I would never go into business these days with a partner who hadn't cycled. It's a, I want to make sure that that person went. And what I mean by cycle here is they've, they've had a business where they had a lot of success. They made a lot of money and then they lost it or came across hard times. Because it's during those hard times that really change a person's life and it was, again, it was one of those situations to where you and I literally had this conversation just a couple of days ago and that is, um, more backstory here. Uh, so chairman Fran got married July 13 after January 20th. July 13th is coming up on their six month. Basically this Friday is our six month anniversary. Since then I have had them come out to force them basically to come to boise quite a few different times for different family things. Speaker 2:     17:08         And as you mentioned, as far as going to funnel hacking live with something you wanted to do, but there was frustration and I understand it as a father, but I even understand it more as a husband where you're like, listen, I want to provide for my wife. I have an obligation, I have a duty of responsibility. I want to do this myself. And you did a facebook live recently as you were kind of recounting your time going to funnel hacking live and the frustration of. Yeah, you ended up, uh, we had an extra room in our, in our suite there, so you and Fran and all made logical sense just to stay there. But at the same time it was one of those things too where identity, I don't want to stay with you guys. I want to be able to do this. And I know right now you're heading, you and fran and your brother Parker had not to see Tony Robbins a for the next three days. Speaker 2:     17:58         And so I know that, uh, right now money's tight. And so what I want to do is I want you to tell people what it's really like, what is, what is life? Because again, if you go back to where you were in December, you thought you had all these clients and what I want you to explain to people is how has it been as far as an agency owner, having clients, losing clients? Kevin, people make promises that haven't been fulfilled. Having partners. You've got a lot of experiences but in six months in partners who say they're going to do stuff and they fall through. So I want you to kind of be extremely raw and vulnerable and tell people what, what's it really been like? Speaker 3:     18:38         No. Yeah, totally. It's been a, it's been more of a downhill helicopter that has been more up for sure. Um, I mean being, so yeah, had the agency at the beginning of the end of last year built a six figure business. I was making about $5 a month more than professors and then literally all of a sudden every single client, like it was like, it was almost like a whole two weeks. I mean, it was insane to see how they would hire someone else underneath them and they were just kind of, I was doing everything inside of their accounts and stuff and so there's kind of see what's going on. And I was like, what the heck, I, how did this happen? I even see it coming. And also then getting married in about month, having zero money, having zero anything and thinking, okay, we have a payment coming in a month, how am I gonna ever gonna make this? Speaker 3:     19:41         And so I remember I was sitting there and I was getting, I was actually in a career and I was just like, I was like, as a husband, like how am I going to provide for my wife? I was like, are we going to go home? What's going to happen? We have to live with my parents. Like, is this really going to have to thinking of myself like a camera, be married in a month. Once my wife asked me if I'm living with my parents or my grandma living with these people, I was like, I have to give her a bed to sleep in the thinking that I was like, man, okay, this is crazy. This is crazy. And so I went and I got a job for nick beer was all his marketing and stuff, uh, at this little software called skipio and have been doing that for the past six months now. Speaker 3:     20:24         And every single time I go in, I'm gonna say, okay, I know I got this too comical x program. I was like, I know now I can grow, I can go. And so now I've been going in, I've been doing this agency stuff, I've been going up and creating funnels for other people and doing all this other stuff, but now having the coaching and having the processes actually now have a process and assistant like entrepreneurs, never full security, but it gives me enough security that I can. I know that this will work out, it gives me a pathway, it gives you all these things I can go. And so now I've been going, now I'm just like every single thing I can think of. I'm just trying, I'm trying, I'm trying. It seems like it was kind of casting into the nets I'm seeing where they land and see if any fish coming out and that's kind of where I'm at. And it's kind of like the fear basis. I'm just throwing a bunch of things to help stick. That's where it's at. Speaker 2:     21:14         I love it. I think I get, I appreciate your vulnerability. I appreciate you being so open and I'm. One of the main reasons I wanted to do this podcast with you is I have a lot of people on the podcast and I had someone reach out yesterday and say, all you ever had on the podcast is people who are always super successful, they've already hit the two comma club. What about those of us who are struggling trying to make it work? And it's like, you know what? I know the right guy to bring on one. Just do that right now. And so I appreciate your honesty. I appreciate your vulnerability and I think the key that's important here is for people to understand that it's okay to have a job while you're trying to get your entrepreneur stuff going. It's okay to have a safety net there as you're still trying to. Speaker 2:     21:53         You know, so often people say, oh, I'm just going to burn my boats and bridges and everything else and I'm just going to. I'm like, yeah, but you know what? It's okay to to have some income coming in. You don't. What it does is it basically helps you. It helps you not make stupid decisions. It doesn't have to be, but again, it means that you're working late. It's amazing. As soon as you finish your eight hour shift or whatever it is at Skipio, it means you come home and you're up for another eight hours or whatever it might be. Burning the candle at both ends trying to make things work. Uh, so what's the next project you're working on right now? Speaker 3:     22:25         So we've got to do it some other silos for sure. And one of the ones I'm actually really excited right now is a legendary marketers that's actually really exciting and I'm really excited about getting out and going and that was actually with me and you. So I'm basically for anyone who doesn't know about this one is like, this is actually kind of an introduction to me getting about what entrepreneurship was. So about 10 years ago, my dad flew around the country, all these crazy successful people and learning their secrets, learn the tactics and learning all these crazy cool strategies. And I remember as a, as a son sitting there 10 years ago thinking, okay, what's happening? Where's my dad? Whereas like, what's going on? And all this kind of stuff, I didn't know crazy too much, but I knew there was something going on and I remember with my friends asking what is, what is your dad actually do you know? Speaker 3:     23:14         It's like, what do you do? You have a job, do I'm an entrepreneur? And like you said before, that wasn't a huge it that was just like, it was like I go back to my friends and he's an entrepreneur and they're like, what's that like? I have no idea. That was basically the whole thing. And so yeah, we've done this. Now we've, we're launching legendary marketers and it's this crazy cool project. I'm actually cool. I'm actually super excited because I had asked you to take it on. I'm going to go now I'm going to go out and stuff. And so that's one of my projects I'm working on right now. Speaker 2:     23:47         I love it. So hopefully it's going to become, are your two Comma Club program here? We're going to comic con status. So a legendary marketers.com is a product that I created again is channeled, made mentioned 10 years ago this year. And I'll do a podcast later in more detail about how I met Russell. It was through all that kind of stuff. But I think the part I'm most excited about right now, chandler, you talked about this literally for the last two to three years as far as you've taken this on and doing something like this. And I was out with Russell, uh, we were filming at Tai Lopez's house and one of the things that we were talking ty about was if you had to start all over again and he was basically asking Russell, you know, what would you do as far as would you do affiliate marketing or something like that. Speaker 2:     24:31         He says, you know what, I feel like mark is kind of one of the things we're wrestling. Made a lot of money and get started with a lot of things. He says, I probably would, but I would do it different this year, this time. And he says, what I would do, and I'm not going to take away your thunder, but basically you're doing exactly what Russell told you to do. So what's legendary marketers? How's it gonna work? Give people an idea as far as what's going to take place because unlike when I was flying out, spending tens of thousands of dollars finding for people's houses, being stupid, you're being much smarter about it, so what are you going to do? Speaker 3:     25:02         So yeah, it's funny isn't it? Says it's awesome. It's like a 10 years ago. It's crazy now that all the technology and all these crazy things that we have now, so I'm actually gonna go out. I'm going to find. So anyone who gets it's gonna be able to say, Hey, who do you want? Who Do you want to go out and find out their best content stuff and with that, with that person, I'm actually going to go out and I'm gonna go find their like their top youtube videos or top strategies and stuff and all these kinds of things that kind of a build up upon this person and see exactly their best content and stuff and find out exactly what's going to help them best with this thing and I'm gonna go get, get that. And so say it's like Tony Robbins. I'm gonna. Find the best Tony Robbins videos and we will give it to their people and say, hey guys, here's this awesome Tony Robbins video series. You're going to go grab it and stuff and have all their stuff. Speaker 2:     25:52         So for those of you guys who are listening, a couple of things I want you to do here, first of all, understand how raw and emotional being an entrepreneur really is. I brought chandler on to help them basically encapsulate and share with you his true emotions and the because he's in the fight right now and I think people don't understand how hard that is. And so again, I thank you and appreciate all that you're doing. I am so proud of you. I couldn't be more proud as a, as a dad. I'm just so excited. Um, and the second thing I want to make sure you guys understand who are listening here is take a look@legendarymarketers.com. A channel's going to be releasing that. In fact, it will be live by the time this goes live. It will be released here in the middle of July. And basically in commemoration for our 10 year anniversary of doing this, my first product, I will explain this, uh, a, another podcast later, but the part I want to make sure you guys were listening, the reason I want you to go into two reasons, I want you to basically funnel hack what Chandler is doing. Speaker 2:     26:51         First of all, yeah. I would love for you guys to buy the product, legendary marketing some money in his pocket. That's always a fun thing for me. But more important than that is I want you to watch and pay attention to the affiliate strategies that are done. The Chandler's going to use a. because I have a lot of people these days say, Gosh, I don't have any money. I don't know how to get started. So what I want you to do is I want you to follow Chandler on his journey because he's got a podcast and you still need to be doing your podcast. Speaker 3:     27:18         Yeah, I'm actually, I've just filmed three extra ones now and it's going to go live this week. So. So what's your podcast? So it's the college entrepreneur podcasts. I'm to change that name because I'm not Speaker 2:     27:33         called entrepreneur or dropout bog soon to be dropped out. But anyways, uh, no real. What I want to make sure you and I want you to follow Chandler on this journey is there's a lot of people who I get asked about this all the time as far as, well, how do you really get started in affiliate marketing? And we've got affiliate bootcamp and it, which is an amazing resource, but people say, I want to see someone do it from scratch who doesn't have anything? You guys have clickfunnels. You've already got people who are 60 some odd people, one dream cars, and I just want to follow someone from scratch. So that's the main reason I want chandler on this. Two reasons. One is that once you understand his entrepreneurial journey, because it applies to a lot of you guys were listening. Second of all is I really want to make sure that you can follow someone and who's going to be implementing the stuff that we've taught and and used, but even some of the new strategies that we're doing right now from an affiliate standpoint. Speaker 2:     28:24         So take a look@legendarymarketers.com. Go funnel hack it, pay attention to it, sign up for put money in your pocket, whatever it might be. Most importantly, funnel hack this thing because I think it's going to be neat to see someone from basically start from the time he started here. Uh, I think we're going to race. I'll have to kick at my affiliate stats as well and see between you and miles and I who can actually get the dream car the fastest. It's going to be doing affiliate stuff for a lot of people as well. So with that, as we get close to wrapping things up, I know you've got to catch a flight to head out to Chicago to go to upw. Any parting words for those people who are listening? Speaker 3:     29:04         No. Yeah, just, I can't imagine I cannot express enough about how much I'm. One of the things I learned in the video actually is in Golden. He talks about how a, Speaker 3:     29:13         um, the reason why people aren't successful, not because they don't try enough, they don't fail enough. They don't go through those experiences. I think that's a big thing that has happened to me so far as I've looked back and if I look at her right now, like maybe I'm not like the best marketer, I'm not the smartest person, but to come to see where I've came from and to see exactly where I started from. Like now I'm doing these facebook lives and stuff and do all this crazy stuff and to see exactly I'm, I'm, I'm not the best. I'm actually impressed on how I grown and so it's been awesome. Say just trying to get out there and publish and publish and do stuff and just keep moving and you'll find out that you've moved a lot further than you actually thought you were. I love it. Speaker 3:     29:48         So if people want to reach out to, where did they, how can they contact you? Um, yeah, Chandler, Aweber.com. There's a cool strategy call that's like the best place to find a way to kind of get ahold of me. Um, as well as if you want to follow the exact journey. I'm just follow me on facebook. I'm doing a facebook live every day and exactly what you're going through, so I love it. Well, Janet, I love you. I'm so proud of you. I hope you and Fran have an amazing time. Please give your wife a hug and a kiss for me and thank you so much for jumping on and being so vulnerable. Oh, thanks. Speaker 2:     30:19         Hey everybody. One of the things you heard me talking about Chandler here is this whole idea that the video that he is he is in is actually@funnelhackingliveandIwantyoutogotofunnelhackinglive.com. So checkout funnel hacking live.com. Sign up, get their take action like Chandler did, and make sure that you're at next year's funnel hacking live. It's going to be in Nashville and you can check it out@funnelhackinglive.com.

This week I’m so excited to have Doña Bumgarner on the show as part of the Friendpreneur Series. This series highlights conversations I have with friends, who are also entrepreneurs, and we dish the behind the scenes realities of starting a business, and what it looks like in real life. Doña Bumgarner is the powerhouse behind the “Nurtured Mama” blog, the voice of the “Nurturing Habit” podcast, and an amazing coach. Doña is a dear friend who I met through coaching. She and I share so much in common - we are both project managers, both coaches, both podcasters, and both moms to first graders. I really loved getting to talk to her about her journey and where she’s at. We also talk about her experience in my “Jump Start Your Podcast” class, which is where she got her start for her show, which is in its second season. Why you need to listen: There’s a lot of becoming an entrepreneur that’s about highlighting your strengths, and leaning in to what you already know and what you’re an expert at. The thing is, there’s a lot of “noise” out there that will tell you there’s a certain way to do things. A certain way to market yourself, a way to be a coach, what a coaching practice looks like, and what it means to be big or to have “made it.” There’s so much noise, in fact, that it can be easy to second guess what you know. Or to make busy work for oneself trying to fit that mold. Even when you KNOW marketing, you KNOW how to run a project, and you are a darn good SME “subject matter expert” in many fields. The doubt or the noise or both will throw you for a loop and make you think maybe there’s a different or better way than the one you’d naturally follow. Here’s why you need to listen to this episode Dona’s doing a couple of things that are very different than what all that noise might want you to do. First, she’s looking at ways to layer in her project manager background with her coach training, and creating something brand new with the marriage of these two specialities. Second, she’s actively working on creating structure in her day to mindfully do LESS with her time. You read that right. She’s using time management and prioritization to make room to do less, and to ditch the busy work. This allows her the space to breathe, to be, to spend time with family. The project manager in me really loves this, both that she’s leveraging what she knows and is so good at (creating structure in chaos, a la project management) and creating something new with it with her more recently acquired skill set, putting a “why” behind the structure. She’s focusing on structure to leave more room for the other things that matter in her life. In this episode, Doña Bumgarner and I talk about: Her journey to becoming a coach Her experience with having breast cancer and being a survivor How society places worth on women being able to “do it all,” and how judgements (internal and external) arise when doing it all is not sustainable (and it never is) Time Management, and how it’s generally the pursuit of getting it all done (but doesn’t need to be) Doña’s goal of teaching productivity so people can focus on doing less (instead of more) Who Doña loves to work with in coaching, and how getting unstuck makes all the difference Podcasting! And her approach to seasons; doing one season on grief and the next on self care Dona’s approach to maintaining a podcast, by doing bi-weekly episodes and setting a time limit on how much time she spends on each episode Healing emotional scars of the past The crossroads of productivity and self care Her 3 thoughts on jump starting your joy: look to the past for clues on where you are headed in the future, allow the shift to happen, get help if you need it to process change, and create structure to make space for the things you want to do Resources Nurturing Habit: Doña Bumgarner’s Podcast Website Nurtured Mama: Doña Bumgarner’s Coaching Website and Blog Overwhelmed by Brigitte Schulte on Amazon Get to Work Book by Elise Blaha

Maya Schenwar is a journalist and Editor-in-Chief of Truthout, an independent social justice news website that takes on the pretense of objectivity and reimagines the ways we can tell the stories of our struggle. She's the author of Locked Down, Locked Out: Why Prison Doesn’t Work and How We Can Do Better, and co-editor of Who Do You Serve, Who Do you Protect? Police Violence and Resistance in the United States. Maya has written for publications across the country, mostly focusing on the violences perpetrated by our carceral system. This is a fun one–we promise. Recorded live Thursday 9/28/17 at WHPK 88.5FM in Chicago Music from this week's show: Soul High - Ryan Little

A room filled with heroes Marc Sessler, Gregg Rosenthal, & Nick Shook– recap all the latest news from around the NFL including DeAndre Hopkins and CJ Fiedorwicz extensions, Andrew Luck’s current shoulder status, and Chris Johnson being released by the Cardinals. The heroes are joined by some of fantasy’s finest, Michael Fabiano and Alex Gelhar, for their added insight on “Who Do you Trust?”

Karla Nelson has built several businesses and has learned that in business and in life, “Relationships Are Everything.” And now she had put it all in a form that’s easy to learn and use: The People Catalysts which is also the name of her super-awesome podcast which I highly recommend that you download. Karla and her team have used Who-Do Method with 25 of the Fortune 100 and dozens of mid-market companies and startups. Typically, they cut 50-80% off cycle time and produce better results with happier people. The Who-do Method’s client list includes Target, Best Buy, Disney, Comcast, 3M, Amazon, General Mills, HP, Coca-Cola, Deloitte, Cargill, Chase, US Bank, State Farm Insurance, IBM and many other corporate market leaders. What you’ll learn about in this episode The Who-Do method and a breakdown of the four roles that make it up The constraints to grow within a company and getting everyone properly aligned with their roles and responsibilities The importance of making relationships a priority on your checklist The two things that can cost your business the most How every challenge can always be brought back to a people or leadership problem The importance of connecting with other human beings Why you need to be coachable even as a leader Empowering other people to be the leader of their work and owning their space Speaking in context, not content, when speaking to your team How to best connect with Karla: Website: thepeoplecatalysts.com Podcast: karlanelson.com Email: next@karlanelson.com

Host Scott Fisher opens the show with David Allen Lambert, Chief Genealogist of the New England Historic Genealogical Society and American Ancestors.org. Fisher and David talk about David’s recent trip to Washington, DC and the National Archives and how you can contribute to the digitization of national records. Then, it’s a castle for sale in Ireland! It’s been owned by a renowned family since the 1930s. Hear how much you can get it for! And, for St. Patrick’s Day, David tells you about the blog TheShamrockGenealogist.blogspot.com, which provides a great soda bread recipe, straight from Ireland. Next, you won’t believe the story the guys have to tell you about about a 14-year-old boy who, with his father, discovered the wreckage of a World War II German Messerschmitt… on their own farm! David’s Blogger Spotlight this week is on Dick Eastman’s Online Genealogy Newsletter. Next (starts at 10:38), Fisher visits with Boy Scouts of America volunteer, Gary Pack, who has headed up the Scout’s Genealogy merit badge program. Gary is a former IT man for FamilySearch.org, and has great insight into how you can use the Boy Scouts’ techniques to introduce family history research to your children and grandchildren, both boys and girls. He shares some amazing experiences and stories from setting up a research center in tents at a national jamboree! Then (starts at 24:16), Jennifer Utley returns to Extreme Genes, not only to share some insight on this season of Who Do You Think You Are?, but also to talk about Long Lost Family, its sister program also airing on TLC.  Who Do has quite the all-star cast this year, and Jennifer will tell you one story about an ancestor from the cast of Friends. Then, Tom Perry of TMCPlace.com brings his unique insight into preservation. The result of another listener question about transferring digital material back TO VHS, Tom answers the question “WHY?!” He also tells you how you can do this yourself, and what kind of equipment you will need. That’s all this week on Extreme Genes, America’s Family History Show!

- Who Do you Like - With Hosts: Sean Fau-Burnitz, Sean O'Brien & Joseph Bonier, Music By; Daren Sprawls,: Ghostislandproductions.net

Editor's note: We recorded this before the Amazon Prime/Crave TV news dropped! Appropriate links below. We've touched on it before, but in our year of firsts, we thought it worth revisiting--where do you recommend people start watching Doctor Who? And how can folks (especially in the US) find it to watch? Join Deb Erika, and Tansy as we dive deep into both halves of this tricky equation. There are many different strategies to get folks to join us in loving Doctor Who, but there are few ways to watch it--and even fewer now that Hulu and Netflix in the US have lost all DW titles. How do you start new viewers on Doctor Who? Do you base it on the person, or do you have a go-to story? And where do you recommend they find what you want them to watch? Let us know in the comments! ^E Also covered [links on our site]: Tansy enjoyed DW actors in other properties: David Tennant in The Decoy Bride! Karen Gillan in Selfie! Erika's heart is still warmed by sweet Gally memories: Radio Free Skaro's intro video for their live show, "Gallifrey One Is Required"! Thursday, Friday, Saturday, Sunday, and after! Deb bookmarked a couple great DW items: BBC's "Making Who"! Clarissa's Unofficial Gallifrey One Ribbon Database! Bonus links [also on our site]:Doctor Who: The Fan Show gives a Ribbon primerErika's essay on starting new folks with "Blink"Jason Snell's post on how to start watching Doctor WhoErik Stadnik's open letter about what classic Who to watch before a conWorks of Lois McMaster BujoldThe Nerdist's Guide to Watching Doctor Who Online by Kyle AndersonThe Doctors Revisited series Post-recording good-news links! [also also on our site]Series 1-8 coming to Amazon Prime in the US!Doctor Who coming to CraveTV in Canada!

Selling Tenant Occupied Properties?. TJ Rubin, President & Managing Broker Fulton Grace Realty and Jonathan Stein, Real Estate Broker from Fulton Grace Realty. Illinois Designated Agency, Who Works for Who ? Do you know what Disclosures that you should be aware of before buying or selling? Ken Bruderle, G.R.I., Managing Broker, Superior Homes Realty. Do […]

What do we REALLY mean when we talk about having it all? What does it actually mean to YOU, be fucking honest about it stop being vague or wishy-washy and also STOP HOLDING BACK.   Get REALLY freaking real with yourself about what you want, and who you need to BE to make that happen!   We cover: • Is the path you’re on right now working for you? • If not, where IS it leading? • What is REALLY stopping you? • Who DO you need to be? • What do you need to do in order to BE that person?

One day, about a year and a half ago, I got a microphone, and recorded the original Who Do you Think You Are? and I posted it to YouTube. I then realized it was glorious, and made a couple more, and posted them, but none of them were as good as the original, though the … Continue reading 0 — The Original | Who Do you Think You Are?

Shalom everyone, this evening we will continue our exposure of the Blak Boul'e, White Free Masons, Satanist-Kabbalist ect... an how they control world governments thru schools, private academies, entertainment, social engineering, secret signs, handshakes, kisses, symbols, murder, adult and human child sacrifices and yes even cannabalism. Because this truth is considered to be too offensive and traumatizing for a religiously powerless programmed society to accept or go along with, resources and money beyond human comrehension is raised and provided to various Media sources of miss information and mind control used to distract, mis direct as well as keep these SECRETS from those of we who simply get up everyday, go to work and try and raise our families as respecfully and peacefully as possible. Many teach and believe that what we don't (know) can't hurt us. But that couldn't be further from the truth. "What we DONT KNOW can make US ALL SLAVES to those WHO DO." So join the 9Mind Sacred Sisterhood Cosmic Frequency Community every Sunday 6pm - 8pm as we snatch the veil back and reveil what the Bible calls in Revelation; TheMYSTERY of INIQUITY and who the major players are. The lves of we and our children and their children ect...  rest on them [knowing] who wants the DEVIL-LUCIFER to rule the whole world at the expense of EVERYONE becoming permanent PRISONERS and FOOD on earth which will become the new world; PRISON PLANET!

Shalom everyone, tonigh we will continue our exposure of the Blak Boul'e, White Free Masons, Satanist ect... an how they control world governments thru entertainment, social engineering, secret signs, symbols, schools, murder, adult and human child sacrifices and yes even cannabalism. Because this truth is considered to be too offensive and traumatizing for a Christian and religious programmed society to accept or go along with, much money is provided to various outlets of propagand and Media miss information tricksters and mind control experst are used to distract, mis-direct as well as keep these SECRETS from those of we who simply get up everyday wanting to go to work and try and raise our families as respecfully and peacefully as possible. Many teach and believe that what we don't (know) can't hurt us. But that couldn't be further from the truth. "What we DONT KNOW can make US ALL SLAVES to those WHO DO." So join the 9Mind Sacred Sisterhood Cosmic Frequency Community every Sunday 6pm - 8pm as we snatch the veil back and reveil what the Bible calls in Revelation; The MYSTERY of INIQUITY and who the major players are. The lves of we and our children and their children ect...  rest on them [knowing] who wants the DEVIL-LUCIFER to rule the whole world at the expense of EVERYONE becoming permanent PRISONERS and FOOD on earth which will become the new world; PRISON PLANET!

Are you dreading your podcast? Are you not happy with the results you're getting. Today we ask some questions to help you get your ducks in a row. We help you see if the goals for your podcast are aligned with the content that you readers want to hear. We also look to see if the goal of your podcast is in alignment with your life. This is episode 411 and I deeply apprecaite you taking the time to listen. I would love to hear from you. You can reach me at www.schoolofpodcasting.com/contact Cedric the Entertainer Launches a Podcast "Whole Damn World" Cedric the entertainer has launched his own podcast to talk about "this crazy world." He is a farily well known name (he's appeared in movies, does stand up, and recently hosted "Who wants to be a millionaire."). Updates On Last Week's Show About Podcast Media Hosting (4:00) I email soundcloud.com as I could no longer find the direct link to the mp3 file to put on my website. Their response was dig it out of the RSS feed and sent me a link to my RSS feed, and a screenshot of where the file was. This is not convenient, and furthers my thoughts that this is just not ready for prime time. They have been in beta for THREE YEARS. Also I said that a media host should NOT mess with my file. What I upload is what I want to download. If a visitor uses the download link they get your file (great). However, the file that is included in the RSS feed has it's name changed to a rather lengthy name. I was testing this on my Jillian Michaels Fan cast and the original file was titled, "jmp43_052914.mp3 "  and the file available for download is "152162769-podcastcoach-podcast-review-show-ask-the.mp3" which to me is messing with my brand. Mike Phillips of Computer2know.com let me know that if you Google the address to podbean it comes up as a virtual office. Lawyers often will use these to look more official than they might be at the time. I'm not saying that this is what podbean.com is doing, but I do find it odd. If you missed it, you can check out last week's episode. How Do I Update My Wordpress Theme? [7:08] Justin from braverbytheday.com is using Opimizepress and is thinking of leaving this file and wants to know how to move to a new theme. In some cases you can simply switch themes in the wordpress dashboard. A wordpress theme is like, "Clothes" for your website. The content is the same, but the look is different. One way to test things before publishing them is to use software like WPSimulator (affiliate link) that allows you to run Wordpress on your PC computer. Once you get it finished, you can upload it to the web. Another (cheaper) alternative is to buy a domain name, and create what others call a "Staging" site. Then once it's done here, you simply move it to the "real" site. In some cases you web host will allow you to have more than one domain under the same account. Live Training Classes - Podcast Equipment and Podcast Reviews[11:25] The next live class in the "how to podcast" line is How to choose the right podcast equipment. It is going to be Saturday June 7th at Noon EST (if you can't make that time you can get the recording). For more information go to www.howtopodcast.com Erik K Johnson and I do a Podcast Review Show, and we are looking to stockpile a bunch of reviews so we are offering 50% off with the coupon sop50 when you go to www.podcastreviewshow.com/reviewme Backblaze Saved My Podcast[14:26] As a computer instructor I know how to manage the files. I'm here to tell you I had a folder just disappear. It was weird. I didn't accidnetally drag it into another folder. I didn't accidentally delete it (it was not in the trash can). Luckily I use backblaze.com and I was able to go get all the files (transition music, artwork) for my podcast and restore the files. It was very weird, but by far the best $5 a month I will ever spend. I know Scott Johnson of computertutorflorida.com (a future guest) uses MyPCBackup Connect with Other Podcasters UK Podcasters August 6th Saturday, August 16, 2014 from 9:00 AM to 11:00 PM (BST) Birmingham, United Kingdom Tickets are £12.00 Podcast Movement August 16-17 in Dallas Texas (I'll be speaking at this one). Tickets: $129 Is Your Podcast Out of Alignment? [19:04] Why Do You Want to Get Into Podcasting? To Reach a Global Audience To promote your product or service To Network with like minded people To be seen as an expert To Educate To Inspire To Entertain To make money What Do You Want To Talk about? This should be something you want to talk about all the time, you think about all the time. Who Do you want to listen? The more detailed a picture you have, the better your content will. What do I hear about the why? People were missing something, I wanted to add to the conversation I had a background in radio. –This is why you are capable, but not why you should start. This is why if you start, you’ll be slightly ahead of the game. A person has experience as a public speaker. They decide to “nice down” and do a podcast an interview small business owners. They want companies that are between 1 and 20 employees, and do less than 1 million a year. They want to hear about the trials that the small business person went through to build their business. They might even focus on business local to their area. What does your content do for your audience? How does it make them feel? What do you want people to do with your content? What does your content do for your audience? Do You Have the Time to Do it RIGHT? Plan on spending four minutes for every minute of podcast. That’s to create the show. How much time is left in your life to promote the show you just created? Does this mean you don't podcast? NO! It means you make shorter episodes (or publish less frequently). What – Your topic, your passion, Who – Your audience. What do they want to hear? What do you want them to DO with your content? Why – Position the topics that your audience wants to hear so that they are aligned with your goals. How – Does the format (interviews?), length, and publishing schedule align with your life and goals for the podcast. Is your Podcast In Alignment? I would love to hear your thoughts on the matter? If not, what needs tweaked? Let me know here Join the School of Podcasting

Mathias Craig, Co-Founder and Exec. Dir. of Blue Energy. Blue Energy is a not for profit, NGO working in Caribbean coastal communities of Eastern Nicaragua to help connect them to energy, clean water, sanitation and other services. Blueenergygroup.orgTranscriptSpeaker 1: Spectrum's next. Speaker 2: Okay. Welcome to spectrum the science and technology show on k a l ex Berkeley, a biweekly 30 minute program bringing you interviews featuring bay area scientists and technologists as well as a calendar [00:00:30] of local events and news. Speaker 3: Hi and good afternoon. My name is Brad Swift. I'm the host of today's show. This week on spectrum. We present part one of two with our guest Monte as Craig Co founder and executive director of Blue Energy. Blue Energy is a nonprofit nongovernmental organization working among the Caribbean coastal communities of eastern Nicaragua to help connect them to energy, clean water, sanitation, and other essential services. Matiaz Craig is an engineer by training right here at UC Berkeley. [00:01:00] He talks about what he and blue energy have learned about applying and localizing technology through projects that they undertake with remote isolated communities. Give a listen to part one. Monte has. Craig, welcome to spectrum. Thank you for having me. How were you initially drawn to technology? Speaker 1: It started really early for me. I was a tinkerer. I always thought that I would be an inventor when I was young. So I think the, the attraction came, came super early and [00:01:30] then when I studied here at UC Berkeley in civil and environmental engineering, I started getting exposed to technology. Just sort of took it from there. Speaker 3: When was it that you started down this path of connecting technology with sustainability and equitable development? Speaker 1: So I started thinking about that again while I was here at UC Berkeley, I had the opportunity to take a number of classes in the energy and resource group with Professor Richard Norgaard and Dan Cayman, which was really inspirational [00:02:00] for me. And I started to see renewable energy in particular as an opportunity to use technology in a green, sustainable way. And also I liked the international element of it, but this is a global issue around the environment and also around issues of energy and water. And it was easy to see how they could fit together. I think it really started here. And then in graduate school I was at MIT and I had the opportunity to take a class called entrepreneurship in the developing world with Professor Alex Pentland [00:02:30] over in the media lab and that was my first sort of insight into how I might combine those things. Practically speaking in an organization, Speaker 3: when you first started trying to couple those things, energy generation, sustainability, what was the status quo of things? Speaker 1: What was the landscape like? What year was it? I started thinking about renewable energy and wind power back in 1999 when I was a student here at Berkeley. It [00:03:00] was a class project in 2002 at MIT and we launched in Nicaragua in 2004 I think the landscape for small wind in particular, which was what drew my interest initially, it was pretty sparse out there. There weren't many organizations doing small scale wind for development. There have been some small scale wind turbine manufacturers in Europe and in the United States for a number of decades on a commercial scale, but they weren't really thinking about emerging markets and how wind [00:03:30] might contribute to rural electrification in those places. And we formed some nice partnerships, one with Hugh Pigott from Scotland who was the original inventor of the wind turbine design that we were using and worked with him for a number of years to add our own contribution to the design and evolve it. Speaker 1: And were there other groups in the field that you kind of model yourself after? We didn't really have any models for the small scale wind, but there were some organizations that I looked up to and kept track of [00:04:00] in terms of community development, the how to implement technology in community situations in the developing world in particular, one group was called it DG. It was intermediate technology development group. It's now called practical action. They've been around since the 60s promoting how do you do responsible development in communities, deploying technology, but thinking about all the other dimensions around that work. And then another group I have a lot of respect for is out of Portland, Oregon, green empowerment. They've worked a lot with practical action as well. [00:04:30] It's a holistic view on how to use technology to create impact, but with a recognition of all the other components that have to go into that work. Speaker 1: And what was the learning curve like for you and your organization in the early years? Very steep. When we launched the organization, we had a lot of passion, a lot of commitment, a lot of ideas, but we did not have formal business training. Our level of experience in the field, we had some historical experience in Nicaragua, but trying [00:05:00] to launch your organization at work there is quite different than visiting. So I'd say the learning curve was extremely steep. That's been one of the most rewarding parts of this job for the last 10 years is every day I feel like I'm learning something new. And I think in the beginning of the organization we didn't have a very solid structure or a very big organization in terms of number of people. And we've had a lot of turnover over the years. And that's where I think the learning curve remains fairly steep for the institution because you have to [00:05:30] figure out how do you bridge those changes within the organization and how do you document your learning so that you don't have to constantly re learn the same lessons and you get to move on to the next lesson. Speaker 1: When we launched the organization, we had no money, no experience, no major backers, no big team, and we really built it from scratch. And I think there's a lot of learning along the way there. What were the biggest challenges in the early days? Well, the challenges have evolved a lot over the 10 years. [00:06:00] In the early days, I would say the biggest challenge was cash. You know, cash flow for an organization is always a critical issue. And I think in the early days when we had actually no financing, that was a huge issue because we weren't able to pay salaries. It was a struggle to scrape together a little bit of money to buy materials. You know that's okay early on. In fact it can be quite healthy for an organization to start that way because it forces you to be very efficient and to think three times about doing anything before you do it. Speaker 1: [00:06:30] Finding the talent that you need to tackle something as complex as infrastructure in the kind of region that we're in is very challenging and so you can sometimes attract the talent, but then how do you retain it? And it's not only a money issue, it's not only being able to pay people a fair wage, but it's a very dynamic context, a very dynamic environment. And people come and go. You know, if you invest a lot in training, which is a core part of our philosophy, build local capacity, but then that person moves on, [00:07:00] moves to the u s or you train them well enough that they can be employed in the capitol city and has a bit of a brain drain there. So you can't think of, okay, we're just going to invest a lot in this handful of employees. You fifth think, how are we systematically going to continuously train people that we onboard, retain them as long as we can and maybe help them move on to new bright careers. But I think that turnover issues is a big one. Speaker 2: You were listening to spectrum [00:07:30] on KALX Berkeley Co founder and executive director of Blue Energy. All Monte has, Craig is our guests. What's your current Speaker 1: assess for going into a new community? How do you do that? I would say we do it very slowly and thoughtfully. Our approaches. We want to pick communities where we think there's a tremendous amount of need, but where there's also we say in Spanish that the contract parties, the, the commitment [00:08:00] from the people we're going to work with, that the solutions that we're providing and building with them are things that they actually want to commit to and invest in. Early on in the organization, it was a bit throwing darts at a board and to where you're going to start, but in the last five, six years it's become much more systematic and we spend a lot of time visiting with communities. Generally how it starts is one of the leaders from the community comes and finds us. Now we have enough of a presence, enough of a reputation [00:08:30] on the coast that we're a known entity and somebody, you know, the leader of a community comes, says, oh, I saw this water project in this other community. Speaker 1: We would like that as well and we don't just jump at that. We say, okay, duly noted. Thank you for coming. And then when we're out doing, say maintenance or a service visit in another community, we will stop by that community and have a look and start having the meetings. And it's a long process of getting understand the community at first, sort of informally. And then if we think there's an opportunity actually [00:09:00] going into a project development phase where we're starting to look at what the specific needs are, what are the solutions that we could provide, how might they match? And then doing things like understanding the power dynamics in the community. Okay, this one person came and solicited the service and they said they were the leader, but what does that mean? Are they an elected leader? Who Do they represent? Or the head of the fishing cooperative or the head of the church or the head of the communal board. Speaker 1: So we're very cognizant of the fact that communities aren't monolithic and the community [00:09:30] doesn't come speak to you. Somebody does with an agenda and you want to understand who are they representing and you want to understand if they're a minority voice, what do other people think in the community? Who makes decisions? How do they make decisions, understand all of that before you get into a project. Because infrastructure projects to be successful really require longterm relationships. They aren't widgets, they're not selling them pencils and just transactional. They walk away with a pencil, everything's [00:10:00] fine. If you're putting in a water system or an energy system requires operation and maintenance, maybe upgrades in the future, you want to connect those services to economic opportunity to ways to improve health, to support education. There's a lot of moving parts and you want to make sure that the people you're going to work with will stay committed and that the solution will actually provide some benefit and not be just a neat gadget out there on the field for six months and then not work. Speaker 1: So I think [00:10:30] it's very deliberate. We typically add only a couple of new communities per year and then we continue to work with the communities we've historically worked with. Our philosophy is to add new services, to look for new ways to leverage what we've done in the past. If we did a solar lamp program in the past, maybe now they're ready for a larger solar system. Now that they've seen solar and they've worked with it for awhile. So we look at how can we sort of keep moving up the ladder in terms of providing better and better services with more impact. [00:11:00] So within that meeting with them, you know, assessing what the community's like, what's the dynamic around what sort of technologies you'll use and how much education is involved in all that. Different technologies require different levels of involvement, different levels of commitment. Some of them are simpler. Speaker 1: For example, if you're doing a solar lantern project, you don't have to have the buy in of the entire community in a longterm plan necessarily to do a fairly [00:11:30] self contained technology such as that versus if you're doing a solar powered water pumping storage distribution system for a new pilot farm where you might have a lot of stake holders, a lot of moving parts. So we definitely look at how cohesive is the community. You know, some communities are communities by name only because on a map they have one name but it's 50 families that don't really talk or work together on things. Other communities are very tightly knit, [00:12:00] are very into communal goals. And that has a tremendous effect on what solutions we perceive as being viable. Not necessarily ones that we'll do, but even within the sort of the viable range. Because solar water pumping micro farm project requires a lot of coordination. Speaker 1: So if it's a community that's very fractured and very individualistic, that kind of project probably isn't going to work. So that might not be on the table today. So we're always thinking in time horizons to you might see that, oh there could be [00:12:30] an opportunity for that two, three years from now. So it's very much not a cookie cutter approach we put in as much if not more time on the community engagement side of things as we do on the technology. And that's reflected in our staff. You know, how we allocate our time and effort and a lot of that's based on the history of your experience of doing this. And when it hasn't worked. Absolutely. When we started the organization and my brother and I and other members of the organization early on, we know from history going back [00:13:00] before the organization at our mother's work in these communities that the social dimensions are critical. Speaker 1: The technical solution alone will never work. You have to understand people and communities to make that pairing. But I used to think it would be about 80% technology and 20% social, which I thought was a huge improvement over a lot of development initiatives, which are 99% technology, 1% social and almost always fail. So I thought, oh, very progressive and forward looking at us to think 80 20 now I know it's the other way around. [00:13:30] I mean now I say I don't think technology is ever more than 10 or maybe 20% of a solution both in terms of budget but time and the challenges you face and what you have to overcome. You know, you come in with certain ideas about what people need and the right way of doing things. But often those aren't very well informed and they often aren't very well rooted in the reality of the local context. Speaker 1: And I'll give you one example. When we started, we thought communal solutions are the best. So we're going to do community based [00:14:00] solutions versus home scale solutions. So we went in and in the communities we worked in the beginning we just implemented community based solutions. But as I just mentioned earlier, in some of those communities, there isn't a strong social cohesion and the community actually doesn't really want to work together on issues. Well if you come in with a community based solution, it's not going to work very well, but you feel that that's the way it should be. So you start to let go a little by little about your preconceived notions about the way things ought to be and [00:14:30] how they should go. And you start to listen more and listen and observe and adapt your solutions and your methodologies to the reality of what's out there. Speaker 1: And will you often start with a gateway technology, like you were describing the home solar lantern idea or do you sometimes go all in and say this community is ripe for a big project? I would say now we have the full spectrum there. I'd say most communities we are looking for a simpler solution and gateway or beachhead, you know a way to get in there because [00:15:00] we know that if you implement a relatively simple technology to start with, the main value that you're getting is that interaction. You're getting to know the community, but without project do they meet their end of the bargain? You know, are they actually contributing? Like they said they would. If things go badly, you don't lose much. Right? So it's a cheap way to have some immediate impact and get to know and understand the communities better over time and then sort of move up that ladder of complexity where you can have even greater impact. Speaker 1: Some [00:15:30] communities though are very well organized and it looks like all the ingredients are there for successful engagement. It's just they've never had the opportunity. So in those ones, sometimes you skip ahead and you think, okay, maybe we can start with a more complicated system. The main cases that I can think of in my head where we've seen that is where one of the few other development organizations on the coast, because there really aren't many, has already been working in that community and you can leverage the [00:16:00] progress that they've made. And we have some great examples north of Bluefields where probably our strongest partner [inaudible] has been working for over 25 years. Really, really strong community engagement training on the basics of improved farming techniques, financial literacy, just doing great work. So if you go into a community that they've been working with and you start to plan a bigger project, those committee members have already benefited from 10 years of training. And so we notice a huge difference there. [00:16:30] And so for those communities we can think about jumping ahead. Speaker 3: Mm [inaudible] spectrum is a public affairs show on k a l x Berkeley. Our guest is Matiaz Craig Blue Energy. When you start working with a community and you're having success and you've been with them for a number of years, is there a point at which you walk away or the flip side of that, [00:17:00] if it fails, do you say, this isn't going to work? We have to move on. Speaker 1: Our approach with the communities again is the vision is longterm engagement because we know that the challenges that they're facing are very deeply rooted. I mean, these are decades, centuries old barriers that they're facing. You don't solve that in a quarter. You don't solve that in a fiscal year. It's a longterm relationship. Our approach is more continue to build the relationship and think about entering and exiting particular solutions. You might try [00:17:30] a solution and then it turns out that solution in this community doesn't work. It doesn't mean the community is broken. It doesn't mean that they're not worth working with. It means that that's not the right approach. So yeah, there's definitely times where we've entered in, as I mentioned earlier, with the communal approach. It's just pushing this boulder up hill year after and you're trying to build this community association. And it's not working. And we've made some tough decisions in our past where you say, okay, we tried that for a couple of years, we invested a lot. Speaker 1: It [00:18:00] did not work. You go take out that equipment but you don't abandon the community. So now based on what we've learned, what is a better solution? And that's an interactive conversation community. And it's a tough conversation when you go in to take out a technology, sometimes you have to clear the table, acknowledge your mistakes, go back to that conversation about what might work and then reenter with a new solution. And so we certainly have done that. The amount of engagement and commitment to any particular community [00:18:30] in any particular year has a lot to do with funding. These communities are often very difficult to reach. Remember, there's almost no roads on the Caribbean coast of Nicaragua, almost no civil infrastructure of any kind. So it's a major commitment to get out there and work with these communities. And it has a lot to do with our funding. Speaker 1: So one community we might work with do a number of projects. Then there might be a little, if there's no funding and then we might re-engage, we stay in conversation with them, but we're not out there doing site visits and as frequently if there isn't a budget for it, but I [00:19:00] don't think that we've ever said, no, we're not going to work with this community anymore on anything. We've never reached that point, but certainly solutions have evolved over time. Are there any of these communities, would you consider them indigenous people? Absolutely. I think that's one of the most interesting things about Nicaragua that's often not known outside of the country is that Nicaragua was colonized by the Spanish and the British at the same time and you have two fundamentally different histories on the Pacific [00:19:30] side and on the Caribbean side of the country you have much more homogenous population on the Pacific. Speaker 1: The Spanish, we're sort of building a new empire, a new society, and their approach towards indigenous populations was particularly aggressive and resulted in almost total elimination of indigenous populations. Whereas on the Caribbean coast, the British just had a very different approach. They didn't want to build a large British colony. On the Caribbean coast, they were more interested in the geographic and strategic importance [00:20:00] of that territory. So they wanted control over it. They actually promoted certain indigenous groups on the coast to work for them. So the mosquito Indians were sort of chosen as the most sophisticated, the largest population. So they were given uniforms and armed and the Bible was translated into mosquito. Of course there was a lot of brutality and everything, but it wasn't an extermination policy as it was on the Pacific. And so you have a very different ethnographic history on the Caribbean coast of Nicaragua has historically been largely indigenous. Speaker 1: [00:20:30] And then since the time of the British colonization, afro descendant populations that that were brought over during the slave trade and some that different waves. And it's a very complex story. I can't really do it justice here. But on the indigenous side, there's believe seven or more indigenous groups on the Caribbean coast of Nicaragua, we interact primarily with three of them. So a lot of the communities we work in are indigenous communities. And then we also work with creole, which is one of the Afro [00:21:00] descendant groups. And Garifuna communities, which is a different effort to send an it group that are descended from escaped slaves. It's a very complex ethnographic history on the Caribbean coast, very ethnically diverse, multicultural, and that's part of the beauty of it and there's a certain strength in that. It's also part of the challenge because each of those communities has very different worldviews. Speaker 1: Is there linguistic diversity within the cultural diversity? Still [00:21:30] there is a lot of linguistic diversity and in fact linguistic diversity is what is the pre blue energy story. That's what brings us to Nicaragua in the first place because our mother collector involved is a linguist who specializes in indigenous languages of the Americas in particular and she works on language documentation and revitalization and that's the work that actually brought her to Nicaragua in the early eighties and had [00:22:00] her working out on the Caribbean coast with the Rama people, which is one of the indigenous groups to the south of Bluefields with a language that was really unwritten and was dying out. Native Speakers where there was only a handful left to very old. And so our mother has spent, you know, it's been an ongoing project. It was very intensive during the 80s but it still continues on to this day, continuous generation of new content where she wrote a dictionary, she wrote the syntax and then she's been creating pedagogical materials, [00:22:30] books about the birds and the plants and things that are important to people there. Speaker 1: So that's deeply ingrained in our fabric, both as people, but also I think in the organization of blue energy where we came in thinking more about technical solutions, but we have this history and this, this very important understanding that comes from her work. Really dealing with people and culture. The technologies that you're using, how many of them are you manufacturing locally and how many [00:23:00] do you have to import? So when we first started, we really came in with the idea that local manufacturing was central to what we wanted to do and that it was intrinsically good. We were focused again on the small scale wind turbines that we were committed to manufacturing right there in Bluefields. I think one of the key learnings that we've had is that local manufacturing certainly does have pros. You do get to create more local employment. You do get to build more local technical capacity. Speaker 1: [00:23:30] Those remain true, but that you also have to look at the opportunity cost. If there's a very high precision part, for example, if your machine that needs to be built, if you can't meet the quality standards locally to be able to consistently produce that part within those specifications, but you continue with the local production anyways. What's you're doing is you're creating a future cost. Your maintenance services will need to be greater in the coming years. And in an environment like the Caribbean coast of Nicaragua [00:24:00] where maintenance can be very expensive because it's hard to get places, it's hard to train people to do certain kinds of technical work. You might actually be creating a quite large future cost. And so I think we got more realistic and a deeper understanding of what the pros and the cons of local manufacturing where. And one of the things we came to realize with the small scale wind turbines we were producing was that given sort of the fractured market on the Caribbean coast of Nicaragua, [00:24:30] we couldn't produce a high enough volume of the units to justify the kinds of investments in setting up the manufacturing and managing quality control that would be required to guarantee that every unit coming off the assembly line was in top shape and wasn't creating future problems for the organization. Speaker 1: That in addition to some other issues of there being a lower wind resource than we had expected and the price of solar coming down dramatically in the last 10 years. And essentially in most cases out competing [00:25:00] small scale wind except in the best wind sites. We decided in 2011 to actually cease producing small scale wind turbines. And at that time we also took just a deep look at all the different technologies that we were working with. So what we have today is it's a mix. You know, we don't try to manufacture solar panels, we don't try to manufacture inverters. Let's buy a high quality internationally available inverter. And let's put our focus [00:25:30] on other things where we could have a greater impact. So on the electricity side, most of the components are off the shelf. And then what we do is we do the design, the need assessment, how many inverters do you need, what size, what size, solar panels, what kind of solar panels? Speaker 1: Right? We do that work, assemble it all, and then we do some local building of components like the structural house of the system. For example, for other technologies like [00:26:00] the Bio sans water filter, like the cookstove, the designs that we're working with, there's a huge gain for local manufacturer. From a technical standpoint, they're very easy to manufacture, so they don't compare to trying to build a solar panel or a wind turbine. So when you do an analysis there, you realize that makes perfect sense to manufacturer the water filter locally in Bluefields. And so we do that. We have a shop space where we manufacture all those water filters locally. Cookstove similar issue. [00:26:30] It's largely built from locally sourced materials, different kinds of mud and rock and things that we've worked hard to identify in the region that we can optimize and so again it wouldn't make sense to try to bring that in from China or Speaker 4: even the capital city. Makes sense to manufacture that locally. Speaker 2: [inaudible] to learn more about blue energy, visit their website, blue energy group.org in part two Mathias [00:27:00] discusses adapting technologies, technologies he would like to work with and the future of blue energy. Now Rick [inaudible] present some of the science and technology events happening locally Speaker 4: over the next two weeks on May 20th Science Festival Director Kashara Hari Well Interview Steven Levitt and Stephen Dubner, authors of freakonomics superfreakonomics and now think like a freak as part of a Commonwealth club program [00:27:30] at the Castro theater four to nine Castro street at market in San Francisco. The new book aims to help show how to use economics to analyze the decisions we make, the plans we create and even the morals we choose. Tickets. Start at $10 for more information, visit Commonwealth club.org carry the one radio are hosting a free event on Thursday May 29th doors at six 30 show at seven [00:28:00] to produce the program. Sound off at Genentech Hall on the ucs F Mission Bay campus, 616th street in San Francisco. Sound off, we'll feature Dr Kiki Sanford, who we'll interview three scientists. First, UC Berkeley is Dr. Frederick. Loosen well, discuss communication, sound processing. Then ucsfs. Dr. John Howard explores the role of auditory feedback in speech. Speaker 4: Finally, UC Berkeley's [00:28:30] Aaron brand studies the love songs from jumping spiders. rsvp@soundoffthateventbrite.com here's Rick Kaneski with a news story in a paper published in science on May 12th Amy Ogan, Benjamin East Smith and Brooke middly of the Polar Science Center at the University of Washington report that a marine ice sheet claps is potentially underway for the Thwaites [00:29:00] glacier basin in west Antarctica. The ice sheet has been long considered to be prone to instability. The team has applied a numerical model to predict glacier melt and they found that it is already melting. At a rate that is likely too fast to stop. The team predicts runaway collapse of the shelf and somewhere between 200 and 900 years in nature and news is summary of the paper. Andrew Shepherd of the University of Leeds called it a seminal work saying [00:29:30] that it is the first to really demonstrate what people have suspected, that the Thwaites glacier has a bigger threat to future sea level. Then Pine Island music occurred during the show was written and produced. Alex Simon, Speaker 3: thank you for listening to spectrum. If you have comments about the show, please send them to us via email or email address is spectrum@yahoo.com join us in two weeks at this same time. See acast.com/privacy for privacy and opt-out information.