Podcasts about Integrated design

The Unfrozen crew hit the 19th Venice Architecture Biennale with all the furious energy our 100th episode deserved. A rollicking roundup of robots, pans, picks, porches and pavilions, with special guest interviews: Michele Champagne, Kate Wagner, Marisa Moran Jahn, Bekim Ramku, Rafi Segal, Jeanne Gang, and Mark Cavagnero. And finally, while Rome picked a pontiff, we had our own mini-conclave in Venice and humbly offered up our picks for the 20th Biennale curator. Join us for this extra special centenary episode.--Intro/Outro: “Bounder of Adventure,” by The Cooper Vane--Discussed:-      Olly Wainwright: Can robots make the perfect Aperol spritz? – Venice Architecture Biennale 2025 review | Architecture | The Guardian-         Rowan Moore: Venice Architecture Biennale review: ‘a hot mess of pretension' | The Observer-         The New York Architecture Review crew: Nicolas, Chloe and Sammy-         International Exhibition in the Arsenaleo  Robots, hemp, bio-concrete, 8-point font with AI-assisted summarieso  Kate Crawford and Vladan Joier's megascale text: Calculating Empireso   Bjarke Ingels Group's entry: Ancient Future, with Bhutanese carvers paced by an ABB roboto  Christopher Hawthorne's Speaker's Cornero  Shades of Rem Koolhaas' 2014 Fundamentals edition-         Kate Wagner's review:o  Dated techno-optimismo  Cannibalism of architecture by art and exhibition design-         National Pavilions:o  Austria: “Agency for Better Living”o  Canada: “Picoplanktonics” by The Living Room Collectiveo  Denmark: “Build of Site”o  Estonia: “Let Me Warm You”o  Romania: “Human Scale”o  Saudi Arabia: “The Um Slaim School: An Architecture of Connection”o  Slovenia: “Master Builders”o  South Korea: “Little Toad, Little Toad”, but mainly this cato  Spain: “Internalities: Architectures for Territorial Equilibrium”o  UAE: “Pressure Cooker”o  USA: “Porch: An Architecture of Generosity”§  Curators: ·        Peter MacKeith, Fay Jones School of Architecture, University of Arkansas·        Rod Bigelow, Executive Director, Crystal Bridges Museum of Art·        Marlon Blackwell, Marlon Blackwell Architects·        Susan Chin, Design Connects·        Stephen Burks, Man Made§  Shades of the timber-themed 2021 exhibit, but with a twist§  Interview with Mark Cavagnero, Mark Cavagnero Associates, on participation in Porch and his work updating the original 1969 design of the Oakland Museum of California by Kevin Roche and Dan Kiley o  Uzbekistan: A Matter of Radiance-         Interview with collaborators on Art-Tek Tulltorja, conversion of former brick works into a tech hub and community center, Pristina, Kosovo:o  Rafi Segal, Associate Professor, Architecture & Urbanism, MITo  Marisa Moran Jahn, Director, Integrated Design,Parsons School of Designo  Bekim Ramku, OUD+ Architectso  Nol Binakaj, OUD+ Architects-         Interview with Jeanne Gang, amidst a Bio-Blitz powered by the iNaturalist app and featuring a “disco ball for bees”-         Unfrozen's nominations for 2027 Biennale curator:o  Carolyn Whitzman, Senior Housing Researcher, Schoolof Cities, University of Toronto and author of Home Truths: Fixing Canada's Housing Crisiso  Diane Longboat, Senior Manager, StrategicInitiatives, Center for Addiction and Mental Health, Toronto§  See: Sweat lodge at the Centero  Patrick Bellew, Chief Sustainability Officer, Surbana Jurong (Atelier Ten)§  Gardens by the Bay cooling system,powered by incinerated tree trimming wasteo  Peter Barber, Peter Barber Architectso  Eyal Weizman, Forensic Architecture-         Stafford Beer: “The purpose of the system is what it does.”

Video version of this podcast - https://youtu.be/SHwixYEgnSsWelcome to another exciting X-Raid episode! In this video we were invited by Mr. Dilina Janadith (Lecturer, Dept. of Integrated Design, University of Moratuwa) to record this special episode at their design exhibition.We talk about Sri Lankan culture, love, and human behavior through the eyes of youth.Intro - 00:00What is this exhibition about? - 00:40Start the tour - 01:48Product 1 (Hoaxter) - 02:42Product 2 (Swaying Scale) - 04:04Product 3 (Chest beater) - 05:15Product 4 (Barred Claw) - 08:04Product 5 (Flood pot) - 10:17Product 6 (Polaroid juicer) - 11:07Product 7 (Affair Fryer) - 12:26Product 8 (Scorch slate) - 14:54Lost and found department - 16:26Restaurant - 17:10Survey - 20:14Our thoughts of the exhibition - 21:15Feedback from a visitor - 23:51Back to our thoughts - 24:58"Upek" the camera man - 25:16We talk with a Lecturer at University of Moratuwa - 25:31----------------------------------------------------------------------- Please consider supporting our production by becoming a patron. - https://www.patreon.com/dezeexOur new Telegram Channels*Join "The X-Raid Forum (Pre-Release)" on Telegram: https://t.me/XRaidForum*Join "X-Raid Comments" on Telegram: https://t.me/XRaidChat*Follow X-Raid Podcast on Telegram: https://t.me/XRaidPodcast*Telegram Resource Group - https://t.me/joinchat/4aiGNtiEYrowZjQ1Watch Full Podcast via All Podcast Platforms -https://podcasts.apple.com/lk/podcast/x-raid-podcast/id1495636866----------------------------------------------------------------------------TikTok -⁠ https://www.tiktok.com/@xraidpodcast⁠Facebook Group - ⁠https://web.facebook.com/groups/597579595524895/⁠Facebook Page - ⁠https://web.facebook.com/people/X-Raid-Podcast/100086341167506/⁠Podcast Subreddit එක - https://www.reddit.com/r/xraidpodcastDiscord එක - https://discord.gg/8pkAH4fLahiru ගේ Patreon එක (Free) - https://www.patreon.com/lhrsupun------------------------------------------------------------------------------------My Spotify PlaylistSinhala Drill Songs - https://open.spotify.com/playlist/4aeyAqTZVRimVC3OyfAhOD?si=ead929b1649f4302English - https://open.spotify.com/playlist/12kgsTzmRAdGgig3hFsqHV?si=JRrpLtcDTHSuMfJCHv_TqA&utm_source=copy-linkSinhala - https://open.spotify.com/playlist/6j1hHRG6zh4pFEGM9sz6Ca?si=mOu5VBaORZiXo7lSrduJFA&utm_source=copy-link-----------------------------------------------------------------අපිව Contact කරගන්න ඕනේනම් මෙන්න අපේ Social media.Dilan (Instagram) - https://www.instagram.com/xzeede/or (@dezeex)Lahiru (Twitter)- https://twitter.com/Lhr_SupunLike and Subscribe!✌#xraidpodcastX-Raid: The No 1 Sinhala Tech Podcast#SriLanka #CulturePodcast #UniversityOfMoratuwa #DesignExhibition #SriLankanArt #XraidPodcast #IntegratedDesign #HumanBehavior #SriLankanLove

Is the famous “panda's thumb” evidence of unguided evolutionary processes, or is it a masterpiece of engineering and the result of intelligent design? On this ID The Future, host Andrew McDiarmid concludes his conversation with retired geneticist, Dr. Wolf-Eckehard Lönnig, an intelligent design pioneer who has been offering robust criticism of Darwinian theory and advocating for intelligent design for over 50 years. The topic is Dr. Lönnig's new paper reviewing the debate over the panda's thumb. Giant pandas have an extra digit, an elongated wrist bone, that aids the animal in walking and manipulating bamboo with great dexterity. Some claim it's a clumsy structure produced by evolutionary processes. It wouldn't win any design awards, but it gets the job done. Others call it one of the most extraordinary manipulation systems in the mammalian world and clear evidence of purposeful engineering. So which is it? Dr. Lönnig helps us answer that question. This is Part 2 of a two-part conversation. Source

This talk explores themes on creative and technical projects investigating time, memory, and cultural identity, using techniques from engineering, computing, and data science to get perspective on our cultural and civilizational moment. Professor DuBois discusses how these themes are embodied in music, portraiture, performance, software, and electronics, and touches on how equity and access play a critical role in keeping us all focused on our shared humanity. Speaker R. Luke DuBois, Associate Professor of Integrated Design & Media and Co-Chair of the Department of Technology, Culture, & Society, NYU Tandon School of Engineering

Get the book, All Clear: Lessons From A Decade of Managing School Crises Visit Chris' Website, www.ChrisJoffe.com About The Author Chris Joffe is the founder of Joffe Emergency Services, where he works with more than 2000 schools across the US, with about 650 employees across 34 states. He served as an EMS first responder, studied paramedicine at UCLA, and holds a Master's in Technology, Business, and Integrated Design from the University of Southern California.

Architektur ist für viele ein Traumberuf, weil es ein kreativer Beruf ist, weil er deutlich sichtbare, langlebige Bauwerke erschafft, die vielen Menschen Nutzen stiften. Heute spreche ich mit einer ganz besonderen Architektin über ihren Beruf und Lebensweg. Wir sprechen über die beiden Studiengänge, die sie gemacht hat und die sich für sie wunderbar ergänzen: Architektur und Integrated Design. Ich frage sie darüber aus, wie erfolgreich sie die innovativen Konzepte aus ihrem zweiten Studium in die Architektur bringen konnte. Und sie erzählt uns von ihrer neuen Freelancer-Karriere, wo sie Architekturbüros kreativ und weitsichtig unterstützt. Das und noch viel mehr erfährst du in dieser Folge von Aleks. Ich interviewe sie auf Englisch, weil sie auf Englisch flüssiger und freier sprechen kann als auf Deutsch. Ich werde auf meiner Website auch ein deutschsprachiges Transkript zur Verfügung stellen. Falls du also dem englischen Interview nicht so gut folgen kannst, kannst du es dort auf Deutsch nachlesen.

In this episode we jump into the world of thermal comfort and indoor environmental quality with Robert Bean, an ASHRAE Fellow. Robert shares his extensive background in engineering, human physiology, and psychology, providing a rich understanding of how thermal comfort impacts human well-being. Join us as we explore the concept of Umwelt and its crucial role in understanding the physiological and psychological effects of indoor environments. Robert emphasizes the need for a better grasp of stress factors in indoor spaces and how neurosciences can offer valuable insights into creating healthier environments. The conversation covers various topics, including the importance of integrated design in architecture, the individual nature of thermal comfort, and the significant role of window-to-wall ratios in building design. We also discuss the impact of heat pumps and the necessity for a holistic understanding of their long-term effects. Tune in to learn about the intersection of building science, architecture, and human health, and discover practical insights for creating spaces that promote comfort and well-being. More about Robert Bean: Mr. Bean is an ASHRAE Fellow and ASHRAE Distinguished Lecturer, recipient of the Lou Flagg Award, Distinguished Service Award and instructor for the ASHRAE Learning Institute. His most recent paper Decarbonization: A Product of Integrated Design won best poster paper for the ASHRAE Annual meeting in Tampa,Fl. Where To Find Robert: https://www.ashrae.org/professional-development/learning-portal/instructor-led-training/ashrae-instructors/robert-bean https://www.linkedin.com/in/robertbeanret/ Where To Find Us: https://bbfhpod.advancedglazings.com/ www.advancedglazings.com https://www.linkedin.com/company/better-buildings-for-humans-podcast www.linkedin.com/in/advanced-glazings-ltd-848b4625 https://twitter.com/bbfhpod https://twitter.com/Solera_Daylight https://www.instagram.com/bbfhpod/ https://www.instagram.com/advancedglazingsltd https://www.facebook.com/AdvancedGlazingsltd

Send me a messageIn this episode of the Climate Confident podcast, I chat with Daniel Jaconetti, the National Sustainable Design Leader at HED. Daniel delves into his journey from New York to becoming the corporate sustainable design leader at HED. We discuss the importance and practices of integrated design, the future of sustainable architecture, and the role of innovative materials and technologies. Daniel also shares valuable resources and insights on achieving high-performing, net-zero buildings, along with funding sources and cost-effective strategies for decarbonizing building portfolios. Join us to learn how we can grow buildings inspired by nature, and shape a more sustainable future.00:00 Introduction to Future Building Concepts00:25 Welcome to the Climate Confident Podcast01:38 Today's Guest: Daniel Jaconetti02:07 Daniel's Background and Passion for Sustainability04:56 The Role of Teaching in Sustainability06:08 HED's Commitment to Sustainable Design12:39 Integrated Design for Net Zero Projects17:47 Navigating Regulations and Building Codes20:46 Finding Exemplars of High-Performance Buildings22:34 Introduction to Living Building Certification22:52 Net Positive Energy and Water Systems23:53 Case Studies and Certifications25:08 Funding and Cost Reduction Strategies29:32 Innovations in Sustainable Architecture37:58 Advice for Aspiring Architects and Engineers40:30 Final Thoughts & ResourcesDaniel's links:International Living Future InstituteCOTE Top 10 AwardAIA Framework for Design ExcellenceAll Business. No Boundaries. The DHL Supply Chain Podcast Welcome to All Business. No Boundaries, a collection of supply chain stories by DHL...Listen on: Apple Podcasts SpotifySupport the Show.Podcast supportersI'd like to sincerely thank this podcast's amazing supporters: Lorcan Sheehan Hal Good Jerry Sweeney Andreas Werner Devaang Bhatt Stephen Carroll Marcel Roquette Roger Arnold And remember you too can Support the Podcast - it is really easy and hugely important as it will enable me to continue to create more excellent Climate Confident episodes like this one.ContactIf you have any comments/suggestions or questions for the podcast - get in touch via direct message on Twitter/LinkedIn. If you liked this show, please don't forget to rate and/or review it. It makes a big difference to help new people discover the show. CreditsMusic credits - Intro by Joseph McDade, and Outro music for this podcast was composed, played, and produced by my daughter Luna Juniper

On this episode of MissionCTRL, Ramon and the PD Flight Crew sit down with Thaddeus “Tad” Stewart, the managing principal at Integrated Design and Construction. Stewart was born and raised in Bridgeport, CT, and later relocated to Huntington, CT.  As a young man, Thaddeus was athletic, playing three sports; this competitive prowess proved valuable when he transitioned into business. Thaddeus was influenced by his father, a masonry contractor. He spent time with his dad on job sites, where he was bitten by the architectural bug.  Watching an architect on a construction site captivated young Thaddeus, leading him to decide that this was how he wanted to spend his life.  Stewart brings 18 years of practical architectural experience, combined with 10 years in Interior Design & Facility Planning and 12 years working with various construction types at diverse levels. Before founding Integrated Design & Construction, Stewart worked at Turner Construction Company, both in the field and in the office, on many award-winning projects. Thaddeus holds a Bachelor of Architecture from Howard University and has completed additional coursework in Structural Engineering Analysis at the University of New Haven and Executive Business Management at the Tuck School of Business, Dartmouth.  Before diving into the heart of Stewart's story, Ramon and the PD Flight Crew also survey the sports branding and entertainment landscape, discussing the Mike Tyson vs. Jake Paul fight, Netflix's new strategy, the Full Swing series, F1 season 6, and how PRIME has overtaken Gatorade as Walmart's most-sold hydration drink. . . . Find Mission CTRL on Anchor, Apple Podcast, Spotify, and our website. Mission CTRL aims to ignite the innovative spirit inside us all through providing budding and successful entrepreneurs and community leaders with a platform to share their stories and inspire others. Tune in every Wednesday and catch up with the team at Peralta Design as we unleash the origin stories behind some exceptional leaders, share marketing/branding insights, and navigate the ever-changing currents of pop culture. Subscribe for weekly branding and entrepreneurial content here!  To learn more about Peralta Design's work visit peraltadesign.com. #welaunchbrands #digitalagency #mbeagency #mbe #digital #branding #marketing #web #startups #creative #BrandU #w2 #fulltime #leadership #contentcreator #contentstrategy #marketingstrategy #entrepreneurs #business #launchyourbrand

This episode brings you ‘Fashion & Vitality' – the Provocation Dialogue by Otto von Busch & Christina Moon at The Digital Multilogue on Fashion Education 2023: De-Fashioning Education – A Critical Thinking and Making Conference in Berlin.Christina Moon is an Associate Professor of Fashion Studies in the School of Art and Design History and Theory at Parsons School of Design, The New School in New York. Her most recent project on the wardrobe explores the interplay of image, clothing, text and textile through diaspora, exile, and longing. Otto von Busch is Professor of Integrated Design at Parsons School of Design. In his research he explores how the powers of fashion can be bent to achieve a positive personal and social condition with which the Everyperson is free to grow to their full potential.Editors: Franziska Schreiber & Renate Stauss Sound editor: Moritz BaillyMusic by: Johannes von WeizsäckerGraphic by: Studio Regular

In this episode, we are joined by Steve O'Leary, Client Executive at Apex Design Build, to discuss how they are staying current with the latest trends and innovations, what the benefits of having a single point of contact throughout the design build journey are, how their experts mitigate risks and more.This episode is sponsored by Apex Design Build.

In this episode, we are joined by Steve O'Leary, Client Executive at Apex Design Build, to discuss how they are staying current with the latest trends and innovations, what the benefits of having a single point of contact throughout the design build journey are, how their experts mitigate risks and more.This episode is sponsored by Apex Design Build.

Learn how Kevin Bates, founder of Sharp Development Company, uses holistic, integrated design to profitably retrofit existing buildings to net zero energy with a strong emphasis on health and wellness for occupants with Liz Beardsley, USGBC Senior Policy Counsel.

Nahal Tavangar is a self-professed generalist who has worked in the public, private, and nonprofit sectors across two continents. These roles and experiences have given her valuable insights into design thinking in various industries, work environments, business models, and workplace cultures. Today, we talk about research workshops, metaphors, and designing feedback.   Listen to learn about: Designing feedback systems The three categories of feedback methods How Nahal uses LEGO Serious Play in her work Ways of working with visualizations and metaphor in design work   Our Guest Nahal is passionate about creating ways to improve existing systems and processes to fit human needs, for the people they serve or may serve. Even before she learned about human-centered design, she was expressing and cultivating this passion in her work. After diving head-first into the Design Thinking community in Washington, D.C. and meeting her German boyfriend-now-husband, she decided to uproot her life in the U.S. in 2014 and move to Germany to pursue her M.A. in Integrated Design, with a focus on Service Design. Her thesis was on the topic of how we might capture more ‘holistic feedback' in the design process. Nahal is a self-professed ‘generalist' and has worked in the public, private and non-profit sectors across two continents. These roles seem unrelated at a glance, but the experiences have given her valuable insights into design thinking in various industries, work environments, business models, and workplace cultures.     Show Highlights [03:02] Nahal's journey into design thinking is thanks to a friend's suggestion. [04:30] Getting involved with the Design Thinking DC community, and starting to apply design thinking to her work in PR. [05:00] Using a “question of the day” to get people in her office to think creatively. [06:23] Moving to Germany to get her master's degree in service design. [09:00] Nahal's struggle to call herself a designer. [10:23] Adapting terminology to fit the audience. [11:26] Dawan offers a story about asking workshop participants to sketch. [13:14] Nahal also likes getting people to work with visualizations instead of just talking. [13:37] Nahal talks about creating a customer journey map in her work for a German energy company. [19:09] Another initiative for the company involved diving into customer feedback channels. [20:31] Discovering a passion for learning from customer feedback in order to create a learning culture at an organization. [21:46] The need to build connections between research and feedback systems. [22:12] The problem with only using surveys as a feedback mechanism. [22:53] The need for a better feedback system that ensures its insights are used by the organization. [24:47] Dawan talks about the limitations of surveys. [27:15] Nahal's three categories of feedback methods. [28:23] Nahal gives an example of creating a robust feedback system. [29:33] Feedback systems need to be designed. [30:33] Getting trained in LEGO Serious Play, and how Nahal uses it in her work. [31:41] Nahal talks about the first time she used LEGO Serious Play in a workshop. [33:18] Dawan mentions the power of asking questions. [35:07] Using Image Cards to help people tap into metaphors. [36:09] The power of metaphor. [38:36] A Miro Moment. [40:22] Dealing with imposter syndrome. [41:38] Trust the process – and trust the people. [44:14] Nahal has words of encouragement for those trying to bring design thinking tools into their day-to-day. [46:36] Find ways to discover the needs of your customers.   Links Nahal on Twitter Nahal on LinkedIn Nahal on Creative Mornings Nahal's MA Thesis: Designing Holistic Feedback: A Typology of Methods and Proposed Framework for Soliciting More Comprehensive, Qualitative User Input Pega   Book Recommendations How Customers Think: Essential Insights into the Mind of the Market, by Gerald Zaltman Creative Confidence: Unleashing the Creative Potential Within Us All, by Tom Kelley and David Kelley The Power of Moments: Why Certain Experiences Have Extraordinary Impact, by Chip Heath and Dan Heath Trust the Process: An Artist's Guide to Letting Go, by Shaun McNiff The Mom Test: How to talk to customers and learn if your business is a good idea when everyone is lying to you, by Rob Fitzpatrick Good Services: How to Design Services that Work, by Louise Downe   Other Design Thinking 101 Episodes You Might Like Design Thinking for the Public Sector + Building and Training Design Thinking Teams with Stephanie Wade — DT101 E14 Experiencing Design: The Innovator's Journey with Karen Hold — DT101 E71 Designing a Learning System for the Good Life // ALD 013 — DT101 E108

Nahal Tavangar is a self-professed generalist who has worked in the public, private, and nonprofit sectors across two continents. These roles and experiences have given her valuable insights into design thinking in various industries, work environments, business models, and workplace cultures. Today, we talk about research workshops, metaphors, and designing feedback. Listen to learn about: >> Designing feedback systems >> The three categories of feedback methods >> How Nahal uses LEGO Serious Play in her work >> Ways of working with visualizations and metaphor in design work Our Guest Nahal is passionate about creating ways to improve existing systems and processes to fit human needs, for the people they serve or may serve. Even before she learned about human-centered design, she was expressing and cultivating this passion in her work. After diving head-first into the Design Thinking community in Washington, D.C. and meeting her German boyfriend-now-husband, she decided to uproot her life in the U.S. in 2014 and move to Germany to pursue her M.A. in Integrated Design, with a focus on Service Design. Her thesis was on the topic of how we might capture more ‘holistic feedback' in the design process. Nahal is a self-professed ‘generalist' and has worked in the public, private and non-profit sectors across two continents. These roles seem unrelated at a glance, but the experiences have given her valuable insights into design thinking in various industries, work environments, business models, and workplace cultures. Show Highlights [03:02] Nahal's journey into design thinking is thanks to a friend's suggestion. [04:30] Getting involved with the Design Thinking DC community, and starting to apply design thinking to her work in PR. [05:00] Using a “question of the day” to get people in her office to think creatively. [06:23] Moving to Germany to get her master's degree in service design. [09:00] Nahal's struggle to call herself a designer. [10:23] Adapting terminology to fit the audience. [11:26] Dawan offers a story about asking workshop participants to sketch. [13:14] Nahal also likes getting people to work with visualizations instead of just talking. [13:37] Nahal talks about creating a customer journey map in her work for a German energy company. [19:09] Another initiative for the company involved diving into customer feedback channels [20:31] Discovering a passion for learning from customer feedback in order to create a learning culture at an organization. [21:46] The need to build connections between research and feedback systems. [22:12] The problem with only using surveys as a feedback mechanism. [22:53] The need for a better feedback system that ensures its insights are used by the organization. [24:47] Dawan talks about the limitations of surveys. [27:15] Nahal's three categories of feedback methods. [28:23] Nahal gives an example of creating a robust feedback system. [29:33] Feedback systems need to be designed. [30:33] Getting trained in LEGO Serious Play, and how Nahal uses it in her work. [31:41] Nahal talks about the first time she used LEGO Serious Play in a workshop. [33:18] Dawan mentions the power of asking questions. [35:07] Using Image Cards to help people tap into metaphors. [36:09] The power of metaphor. [38:36] A Miro Moment. [40:22] Dealing with imposter syndrome. [41:38] Trust the process – and trust the people. [44:14] Nahal has words of encouragement for those trying to bring design thinking tools into their day-to-day. [46:36] Find ways to discover the needs of your customers. Links Nahal on Twitter Nahal on LinkedIn Nahal on Creative Mornings Nahal's MA Thesis: Designing Holistic Feedback: A Typology of Methods and Proposed Framework for Soliciting More Comprehensive, Qualitative User Input Pega Book Recommendations How Customers Think: Essential Insights into the Mind of the Market, by Gerald Zaltman Creative Confidence: Unleashing the Creative Potential Within Us All, by Tom Kelley and David Kelley The Power of Moments: Why Certain Experiences Have Extraordinary Impact, by Chip Heath and Dan Heath Trust the Process: An Artist's Guide to Letting Go, by Shaun McNiff The Mom Test: How to talk to customers and learn if your business is a good idea when everyone is lying to you, by Rob Fitzpatrick Good Services: How to Design Services that Work, by Louise Downe Other Design Thinking 101 Episodes You Might Like Design Thinking for the Public Sector + Building and Training Design Thinking Teams with Stephanie Wade — DT101 E14 Experiencing Design: The Innovator's Journey with Karen Hold — DT101 E71 Designing a Learning System for the Good Life // ALD 013 — DT101 E108

Today, my guest is Christine Raniets. Christine is the owner of a company called Peran Design, a design firm that builds brands and helps market businesses, particularly for solo and small firm law practices. And, even more specifically, for women-owned or female-based law firms. In our conversation, we get into a lot of discussion about what is it that we ought to be looking for as attorneys and as business owners, when we look to hire a design firm to help bring our branding, our marketing, our social media, and all of our design elements together into one cohesive plan. Christine shares a lot of light on the subject and some insights as to how we can go about doing this in a systemic and organized manner. I think you'll get a lot out of it. In this episode, Neil and Christine discuss:A broad-scope approach to branding and image creation. Creative reach outs, both direct and indirect. Integrating design for consistency and cohesion. The changing landscape of marketing and social media. Key Takeaways:Dig deep to understand your story and what problems you're trying to solve. That is a great way to understand what you want your branding to be. Digital is your number one marketing priority, but print is not outdated or unimportant. Social media is king for content. For law firms, you need to be on LinkedIn, have a great profile, post content, and interact with influencers in that space. Short-form video is the key. People want to see you, get to know you and your firm, and connect that way. "I advise you to explore LinkedIn a little bit further. It is the place where people are going. There's content that's incredibly informative, helps you grow your company, webinars are available, and you get immediate notification of people switching jobs so you can be in touch with them. It's such a great resource, and such an important valuable business development tool for law firms." — Christine RanietsGet in touch with Christine Raniets:Website: https://www.perandesign.com/ Email: craniets@perandesign.com LinkedIn: https://www.linkedin.com/in/christine-raniets-93203560/ Thank you to our sponsors!Ruby Receptionist - Virtual receptionist & live call services that will help you grow your office (and save money), one call at a time - to learn more, go to https://get.ruby.com/TLE or call 844.311.7829The Net Profit CFO - Ryan Kimler works with attorneys who want to enjoy higher net profits without working longer or harder. With just 9 Simple Numbers, Ryan will help you drive more profit to your bottom line-and he won't confuse you with all the details! Connect with Ryan at www.netprofitcfo.com.Get in touch with Neil:Website: https://thelawentrepreneur.com/Twitter: https://twitter.com/lawentrepreneurFacebook:

The path to decarbonize aviation seemed insurmountable. Through new aircraft design, alternative fuels, and infrastructure improvements flying is greener than ever. In a rush to get to the delivery room of his new baby, electric supercharging technician Paul Harper travels home on a supersonic jet run on sustainable aviation fuel. Since the Wright Brothers' first flight in the early 1900s, the aviation industry has depended on fossil fuels to power planes. Today in 2050, the industry relies on liquid hydrogen, sustainable aviation fuels, electric aircraft, and blended-wing body planes. Gökçin Çinar, assistant professor of aerospace engineering at the University of Michigan and principal investigator of the Integrated Design of Environmentally-Friendly Aerospace Systems (IDEAS) Lab, explains the changes, as does Ryah Whalen, executive director of innovations at BCG Innovations. Climate Vision 2050 is a podcast from BCG, a global consulting firm committed to climate and sustainability action. Join us every episode as we explore how the world radically reduced carbon emissions and stepped back from the brink of climate catastrophe. This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

On this episode of Real Estate for Breakfast, host Phil Coover and guest Kapil Khanna, CEO of Lamar Johnson Collaborative (LJC), discuss some of the design challenges that the architecture firm faces in a changing world. As part of an integrated design practice with its parent company, Clayco, a full-service, turnkey real estate, architecture, engineering, design-build and construction firm, LJC has a competitive advantage in its understanding of the intersections between design and construction. In addition to discussing LJC's background and overall design process, Phil and Kapil also talk about the many challenges that have arisen in the architecture industry due to the pandemic. Specifically, they discuss the supply chain and how LJC's scale allows the company to prioritize and plan strategically to navigate the ever-changing world. Kapil also explains the concept of resiliency planning, which includes anticipating a building's capacity to adapt to changing conditions and to maintain or regain functionality in the face of stress or disturbance. Along with sustainability, resiliency planning is another important design parameter, and Kapil shares examples of designing vertical agriculture and massive 40 acres greenhouses. Since the year is winding down, Kapil also takes the time to reflect on some of LJC's recent projects, such as a Macy's Flagship store, Pfizer's Midwest headquarters and Fulton East, a newly constructed 12-story office and retail building. He says LJC is optimistic about 2023, especially as industrial projects are increasingly in demand. As CEO of LJC, Kapil Khanna focuses on overall firm management. A member of the executive leadership team, he is responsible for providing direction for both the business strategy and the implementation of initiatives to support the firm's growth. Kapil works across all disciplines of the enterprise to seek out opportunities for greater alignment and integration, and to make positive impacts on the firm's most complex projects. A veteran of the design industry, Kapil has provided project management on some of the region's largest and most complex projects for healthcare and academic systems, including Cook County Health & Hospitals System's Stroger Hospital Central Campus, University of Chicago Medicine Center for Care and Discovery Parking Garage, Orange Regional Medical Center Outpatient Care Center and Cancer Center Expansion; as well as extensive projects with higher education and healthcare facilities across the U.S. prior to joining LJC.

Hello and thanks for joining us for Season 2, Episode 11 of the Disjointed podcast! In today's episode, we sit down with Damian Hamlin to discuss some of the new positions that are being unlocked in our world of construction. Damian is the Southern Region's Director of Integrated Design. And as he explains, his role represents the changes that are taking place in the way we are delivering construction projects, as well as what is driving this change and how it could be changing our industry forever. Damian has a real passion for both design and construction, this new role gives him the chance to make a real impact on project delivery. He also boasts nearly twenty years of experience within an integrated firm, enabling professionals to work in a more collaborative fashion. But more than that, Damian has worked on a range of projects including Construction Manager at Risk, Hard Bid, Design-Build and design across many other industries such as, retail, federal government, sports and more! Make sure to check it out! Key Takeaways: Intro (00:00) The changes in the way we deliver projects (01:31) Has fear led us to the way we operate? (03:14) Transparency and fees (08:42) What Damian's role entails (15:38) The importance of communication (21:56) Hear more from Damian (34:49) Additional Resources: Visit Our Website

In this episode I Interview Keesa Johnson. Keesa is a Creative Systems Designer, with a Masters in Integrated Design from the University of Michigan. In this episode we talk about creativity in designing complex social systems, the concept of a Wicked Problem, equity in the food system, and so much more. You can connect with Keesa on LinkedIn, and on IG @equityandaccess --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/c-taylor-gallegos/support

In this episode of "Making Waves at C-Level", Thom talks to James Howard, the founder of the Black Inventors Hall of Fame. They talk about his new documentary, "Black Inventors Got Game", race, and success.   About James Howard James Howard is a, lecturer, design historian, industrial designer/inventor of some 300 products with 18 patents. He is currently the owner/operator of Entrepreneurial U, a specialty private career school of Design Thinking. One of his courses, “Bridge” Exploring New Career Pathways, takes students through the problem solving processes: problem/necessity, solution, and execution and leads them to new career pathways and job opportunities. While teaching for more twenty years at The County College of Morris in New Jersey, Professor Howard was an owner/operator of the award-winning firm Howard Design., an industrial design practices whose clients included Coca-Cola, Colgate Palmolive, Johnson & Johnson, Nabisco, Pfizer and the CIA (Central Intelligence Agency). The New Jersey based company was one of the longest running and most profitable minority owned design firms in the country James Howard serves as Executive Director of THE BLACK INVENTORS HALL OF FAME, (www.BIHOF.org) a virtual museum), devoted to immortalizing African Americans whose noteworthy inventions have improved lives yet gone unnoticed. James also serves on the Board of Directors for the Unites States Intellectual Property Alliance, and he is presently assisting the National Inventors Hall of Fame curate their very first Black Inventors exhibit, to be open to the public in the fall of 2021. For four years James has served as a Subject matter expert on Design thinking for the Keller Innovation Center at Princeton University. He is also a visiting lecturer for the University of Texas Center for Integrated Design, James earned a Master and Bachelor of Fine Arts -Industrial Design at University of Illinois, Urbana, IL. James was recently awarded Honorary member of the National Academy Of Inventors. Contact James at JHoward@bihof.org https://bihof.org https://thomsinger.com/podcast/black-inventors-got-game Learn more about your ad choices. Visit megaphone.fm/adchoices

“ I did this project at one point when I was a teacher with my students where we built these dual compost in the trees. I came back a year later and one of the families that received a dual compost in the tree, and they helped work on it as well, they were using it as a closet.  Another family that had received one and worked on it as well were using it as a bathroom only for very, very important persons. So I was like, "Wow, we built this thing. It was technically correct. It worked. It function. But the people didn't care for it, didn't necessarily want it, didn't show ownership of it, didn't know how to maintain it, couldn't repair it if it's broken, et cetera." And that's when I started this journey of like, "Oh, how do I bring in the human element into all of this?" Because I wasn't taught any of that. None of the social science stuff about human needs or human factors, et cetera.” -Victor Udoewa   In this episode of Control the Room, I had the pleasure of speaking with Victor Udoewa about his varied work experience that brought him to his current position as a Service Design Lead at NASA. He explains how his experience as an engineer, educator, International Development Specialist, and health and trauma councelor helped him land a job designing educational software for Google.  Later, Victor shares his thoughts on Integrated Design, Asset based problem solving, Defuturing, Reworlding, Ontological Design, and Hyperlocality.  We then discuss the importance of including community members in the design process.   Listen in for reasons why facilitators should give up power to better attend to the needs of the people they're serving.  

Damian has more than 25 years' experience as a consulting structural engineer in Australia, US, Canada and Asia. After graduating with first class honours from the University of Waterloo in Ontario, Damian undertook post-graduate studies at the University of Toronto and the University of Sydney specialising in sustainable engineering including Mass Timber and CLT. In 1997 Damian visited La Sagrada Familia.  It changed his outlook.  While sitting on the pew, looking up at the light dancing on the ceiling of the cathedral he made a decision to dedicate his career to Architecture through Structures. Damian started his career in Australia with Low and Hooke, before moving to Hyder and then to SDA Structures where he was a director. Damian founded Cantilever in 2010 with a focus on developing co-creation, integrated design and regenerative design within projects that require high levels of harmonisation between architecture and structural engineering.  Cantilever specialises in Stage 0 of the design, which is the early feasibility stage of a project. In this episode, you'll discover: How to constantly be open to challenging your beliefs How project professionals can break out of their silos Why integrated design is the way of the future Why questioning hierarchy gets quashed How you're actually meant to learn Developing your creativity and intuitive thinking And more. Show notes: If you enjoyed this episode, and you've learnt something or it inspired you in some way, I'd love to hear about it and know your biggest takeaway. Take a screenshot of you listening on your device, and post it to your Instagram Stories, and tag me, @elinormoshe_ or Elinor Moshe on LinkedIn.   Don't forget you can also join the Facebook community to be part of the growing family of constructors who chose exceptional futures. Search for Constructing You Community and join today.

Welcome to the Masters of Engineering podcast, hosted by Jon Hirschtick, EVP, Onshape. Every month Jon will sit down with engineering leaders to discuss their products and the stories behind developing them. In this edition of the podcast, Jon chats with Matt Kressy, who is the founder of MIT's Integrated Design and Management (IDM) program, a first-of-its-kind master's degree program that combines the methodologies of the world's best design schools with the world's best engineering and business schools.Are you looking to learn how can business executives benefit by learning product development skills.  How can hardware engineers be more effective by learning fundamental business concepts? In this episode, Matt shares how product developers and managers can boost their impact by spending time in each other's shoes – and tells Jon how MIT's IDM curriculum has now been reimagined for middle school and high school students. According to Matt, the best time for introducing pragmatic product design skills isn't college, but age 11!Listen to the complete episode to gain all the insights.

Join us on this month's episode of Built Environment Matters as Lucy Homer, European Head of Integrated Solutions at Lendlease, discusses centralisation, the importance of teamwork, overcoming industry inefficiency, and how architects in our digital future could find themselves acting as artisan curators of standardised systems.‘Developing technologies is easy, changing a business culture and an industry culture is the hard bit.' - Lucy Homer

 UTSA Alumni Membership: https://www.utsa.edu/alumni/membership/College of Engineering and Integrated Design: https://ceid.utsa.edu/College of Engineering Advisory Council: https://engineering.utsa.edu/college-of-engineering-advisory-council/College of Engineering Alumni: https://www.facebook.com/utsaengineeringalumni 

John Stillman is a Bay Area native. As a kid, he played baseball, soccer, and football. He earned a bachelor's degree at UCLA in Design. Shortly after graduation John travelled around Europe landing a job in Prague where he worked as a Production Manager and Associate Art Director for Prognosis, an English language newspaper. After a year or so abroad John came back to California and applied for a job at Industrial Light & Magic working as a production assistant. He wound up working there for the next seven years eventually working as a lighting technical director. John's ILM credits include; Speed 2, Twister, Mars Attacks!, Deep Rising, Sleepy Hallow, Mission to Mars, and Star Wars: Episode One - The Phantom Menace (to name just a few). After his first stint at ILM John went to work for a startup called I-Beam with some pals from ILM. They commuted each day from Marin to Palo Alto in a stretch limousine they bought as a group. When the start up went bust, John moved back into visual effects working at Giant Killer Robots, Weta Digital in New Zealand (on Return of the King), at Image Movers Digital, Atomic Fiction, and eventually back for a second stint at ILM for four more years (The Avengers, Star Trek: Into Darkness, Teenage Mutant Ninja Turtles). Shifting gears John decided to go back to school, moving across the country and enrolling at MIT earning a master's degree in Integrated Design. Today John lives in Boston working full time as the Principal Tech Artist and Developer at PTC. When he's not at work he's an awesome dad to his two kids, coaching little league, soccer, and even hockey. John is an amazing artist and technician. He's been a great friend for over 25 years and it was a blast catching up with him. 

If you ask most green housing practitioners, they'll tell you that the integrated design process is crucial if you want a successful outcome of truly sustainable communities. But what is the integrated design process, and how do you make it work in practice? In this episode of Green in Action, host Kimberly Vermeer speaks with five green leaders about how they apply the integrated design process in their work. Guests include: Tara Barauskas, Executive Director of the Community Corporation of Santa Monica; Ray Demers, Senior Director of Design Leadership Initiatives at Enterprise Green Communities; Krista Eggers, Vice President of National Initiatives at Enterprise Green Communities, Anne Torney, Partner at Mithun; and Walker Wells, Principal at Raimi + Associates and Kim's co-author of Blueprint for Greening Affordable Housing, Revised Edition. For episode show notes, visit www.urbanhabitatinitiatives.com/podcast-home/. Follow us on Twitter www.twitter.com/UHIPodcast

Enterprise Green Communities staff Ray Demers, Senior Director of Design Leadership Initiatives, and Krista Eggers, Vice President of National Initiatives discuss how the Integrated Design category of the 2020 Criteria help deeply root a project within a community. Learn about how new tools like the Project Priorities Survey brings health, climate, and cultural resilience to the forefront of affordable housing design. For episode show notes, visit www.urbanhabitatinitiatives.com/podcast-home/. Follow us on Twitter www.twitter.com/UHIPodcast

Tune in to today's episode where we sit down with our Canadian friend, Mark Porter, Mark Porter, Vice President of Integrated Design at Nexii Building Solutions Inc., to talk about trending construction topics such as system build, sustainability and off-site manufacturing.   Your host, Tip-Top Tim Fitch and Mark Porter will delve into answering the biggest question in construction: How do you regain control of the sales process?   For more information on Nexii, visit: https://www.nexii.com/   Nexii Update: Since this recording in May, Nexii has been busy, going from strength to strength. They have built a sustainable Popeyes Restaurant in Canada, partnered with PEG Companies to deliver the external structure of a new Marriott hotel on Vancouver Island, another manufacturing plant became fully operational, announced a strategic alliance with Honeywell to further the development of sustainable construction, and recently acquired Omicron Canada Ltd., an award-winning multidisciplined company in design, development and construction, increasing Nexii's headcount to almost 350 colleagues.   #sustainability #constructionpodcast #salesprocess

Jamilla Okubo knew from her early childhood that fashion was in her blood. After art teachers and her mother noticed her unique eye for color, Okubo's fate as an artist was set. After graduating from Parsons in New York City with a degree in Integrated Design, Okubo launched her career as a mixed media artist, painter, and entrepreneur. After a variety of chance encounters and once in a lifetime opportunities, Okubo found her designs at the center of some of the largest household names in fashion. From designing bags for Christian Dior to being tapped to work with the Tory Burch foundation, Okubo's authenticity and American, Kenyan, and Trinidadian identity have contributed to her one of a kind designs--as a black female pioneer unapologetically incorporating her unique background into contemporary artistic visions. Connect with Us! Spotify | Apple Shop + Support Instagram: @afashionmoment Twitter: @A_FashionMoment Email: AFashionMomentPodcast@gmail.com Website: A Fashion Moment Show Notes Follow Jamilla on Instagram @jamillaokubo To learn more about Jamilla, visit JamillaOkubo.co

Welcome back to a new season of Chic Podcast! The 21st episode was recorded remotely in January 2021, with Otto von Busch, who is the Associate Professor of Integrated Design at Parsons in New York. In his research he explores how the powers of fashion can be bent to achieve a positive personal and social condition for everyone to grow to their full potential. For over fifteen years, he has examined fashion beyond consumerism, aesthetic decrees, and arbitrary authority, and worked towards establishing fashion practice as a shared capability, bio-social energy, and a play of embodied attentions. His latest publications include The Psychopolitics of Fashion: Conflict and Courage Under the Current State of Fashion, (Bloomsbury 2020), and The Dharma of Fashion: A Buddhist Approach to Our Life with Clothes (Schiffer 2020). He is also currently working on an online seminar on Fashion, Emotion and Self, together with his colleague psychologist Lisa Rubin. They publish short essays, and you can find them online at www.publicseminar.org – a site hosted by the New School.

Shruti is a design researcher and interaction designer. She leads the talented team of The Studio at Zalando in Berlin. At the time of recording this episode, she led the product design & user research team at N26. She has also worked in strategic design consulting with IDEO, user experience at Nokia, and with a few other places. Shruti's goal has been to nurture effective collaboration between design, research, product management and engineering to deliver customer-focussed solutions – building the capabilities and processes that enable all disciplines to do their best work. In this episode, she talks with Christian and Alex about the role of Design & Research Ops, amongst other things, that help build an effective integrated design team. Table of content: 0:28 - Intro Shruti Ramiah 1:45 - How Product Design functions @N26 5:05 - Design collectives & Design Ops 7:05 - Collecting customer & stakeholder feedback 10:10 - The role & mission of Design Ops 21:40 - Solving symptoms or problems with Design Ops? 24:00 - How to hire the right people for a Research Team 28:00 - Collaboration between Product Managers, Designers, & Researchers 39:40 - Integrating Design in cross-functional teams 43:20 - Things Shruti would love to have known at the beginning of her career 47:31 - Debrief Alex & Christian Find Shruti on the internet: Website: https://shrutiramiah.com/ Linkedin: @shrutiramiah Twitter: @itursh ✩ Follow The Product Bakery Podcast ✩

In this episode we have with us the founder of DiRoots, Jose Oliveira. He is a BIM and Automation Strategist. DiRoots is a BIM digital consultancy firm based in UK and they specialize in the development of custom Autodesk, Bricsys, Bentley add-ins, web-based applications and much more. Jose is a graduate from the University of Salford where he did his MSc. in BIM and Integrated Design. He has more than 10 years of continuous experience in the AEC and manufacturing industries. He is also known for his creative, unconventional ideas and vision of the Industry's future. In this episode he talks about his journey into BIM, custom software development process, creation of various plug-ins for Revit, how DiRoots has leveraged machine learning & AI and a whole lot more. For Episode shownotes & links, head to archgyan.com/56 (https://archgyan.com/podcast/digital-disruptions-in-the-aec-industry-with-jose-oliveira-ag-56/) For the video version, head to our YouTube Channel (https://youtu.be/G7EnQ68aIdw) . This podcast is sponsored by Archgyan Courses, head to thesketchuptutorials.com (https://www.thesketchuptutorials.com/) to check out some of our new courses on Sketchup & Vray.

I'm a storyteller for myself and others, a maker by way of the Creator, and a humanist devoted to pursuits that maximize our collective well-being. My experience spans growth-stage startups, mature SaaS businesses, non-profits, and millennial facing brands in the customer experience, crypto, eComm, and gov-tech spaces. I'm also the co-founder of UKOO Studios, an extensive study of culture - and those who shape it - expressed in textile form. UCLA B.A. Sociology USC M.S. Integrated Design, Business, and Technology Intro: 0:00 Introduction to Mike's involvements at UCLA and how he navigated through them.: 0:28 Dedicating and pursuing a major that Mike is passionate about.: 2:15 Finding organized dance at UCLA.: 5:45 Social psychology professor asking Mike to participate in research.: 8:46 What was the support system like at home and how did that shape you?: 11:17 Mike and his family emigrating from the Democratic Republic of Congo to the U.S.: 12:29 Mom emphasizing education to her sons. Presented with a choice and a new life to seize whatever opportunities they could.: 15:34 Immediate postgrad life. Looking for clarity. Moving back home to the Bay.: 19:00 Comparison is a thief of joy.: 25:27 Moving back to LA and reestablishing footing in the city.: 31:00 Channeling creative energy towards fashion and clothing. Co creating Ukoo.Studios.: 35:15 The research and inspiration that went into creating Ukoo.Studios.: 44:11 Upcoming collection for Ukoo.Studios?: 48:39 Finishing first semester of grad school.: 50:40 What would you say to your thirteen year old self?: 56:10 Words of wisdom.: 1:00:15

In this week's episode of Better Construction, I talk with Luke Dolan, owner of Capital Home Energy, and a well-known airtightness expert about his career, when and how to do your blower door test and some tips for using the integrated design process to improve your airtightness score.Capital Home Energy: https://capitalhomeenergy.com/Capital Home Energy on Instagram: https://www.instagram.com/capitalhomeenergy/My Youtube: https://www.youtube.com/channel/UC0czmX0jwkbkCDmJOTR5VnAMy Website: https://betterconstructionmedia.com/

Virtual reality can seem like a far off technology, mostly used for video games and tech conference demos. But, what if we could use virtual reality to provide situational training for emergencies? Neilda Pacquing, Founder and CEO of Mind Glow, is using virtual reality to make companies more prepared for workplace emergencies, starting with active shootings. Listen to our episode as she explains how she came up with her idea, how effective her technology has been at assorted companies and universities, and how you can get involved in virtual reality programming.    Bio: Neilda Pacquing is the Founder and CEO of MindGlow, a company using VR to maximize workplace safety and prepare employees for emergencies, starting with active shooter training. She is also the creator of VR Training 101: How To Design VR Trainings For Businesses.    Prior experience includes working as a Senior UX/UI Designer at Sephora and Bank of America. She is an Oculus Launch Pad, Mozilla XR Studio, and Nasdaq Milestone Makers alum.    She received her B.A. from UCLA and working on an M.S. Integrated Design, Business, and Technology at USC Iovine and Young Academy.   In her spare time, you can find her riding her motorcycle in the backroads of California.   About MindGlow: ↠ MindGlow helps businesses train better with VR. We use the immersive experience of Virtual Reality (VR) to maximize workplace safety and prepare employees for emergencies, starting with Active Shooter Training. ↠ www.mindglowinc.com   About VR Training 101: ↠ VR Training 101 is the first-ever program that offers a cross-disciplinary approach to designing virtual reality (VR) trainings for businesses. We turn VR newbies to VR creators.  ↠ Applications are open and start Monday, June 15, 2020.  ↠ More information and application here: www.vrtraining101.com 

THE GODFATHER OF GREEN: AN ECO-SPIRITUAL MEMOIR by Jerry Yudelson THE GODFATHER OF GREEN: AN ECO-SPIRITUAL MEMOIR shows one person finding his place over many years as an active participant in three major environmental movements, beginning with the first Earth Day in 1970, up to the present Climate Crisis. During that time, Jerry Yudelson actively studied meditation and mindfulness practices under the guidance of two powerful Indian spiritual masters. He struggles over many years to integrate these disparate worlds for the betterment of himself and the environment. Through stories, contemplations, poems and revealing insights, Jerry describes intense encounters with meditation masters, politicians, wives and lovers, activists, architects and engineers, bureaucrats and business leaders, as well as with his own deepest Self. Internationally known speaker and author Jerry Yudelson has written 14 books on green building, green homes, sustainable urbanism, building performance and water conservation. Jerry speaks and writes with passion, humor, facts, and a deep personal experience with green building going back to 1997. His favorite quote, from the original Whole Earth Catalog, is "we're as gods and might as well get good at it." The green building revolution offers a promise for dealing with nearly 50% of global carbon emissions that come from building operations, construction and products - that's why he writes about it. A licensed professional engineer, Jerry Yudelson is a LEED Fellow, a former president of the Green Building Initiative, and a former board member of the U.S. Green Building Council. He was the Research Scholar for Sustainability for the International Council of Shopping Centers, providing research and speaking services from 2007 through 2009. From 2001 to 2008, he trained more than 3500 people in the LEED green building rating system. His books include: The Godfather of Green: An Eco-Spiritual Memoir (2020); Reinventing Green Building (2016), The World's Greenest Buildings: Promise vs Performance in Sustainable Design (2013), Dry Run: Preventing the Next Urban Water Crisis (2010), Choosing Green: The Home Buyer’s Guide to Good Green Homes (2008), Greening Existing Buildings (2009) Sustainable Retail Development (2009), Green Building Trends: Europe (2009), The Green Building Revolution (2007), Green Building A to Z (2007), Marketing Green Buildings (2007), and Green Building through Integrated Design (2008). https://jerryyudelson.net/ https://www.amazon.com/Godfather-Green-Eco-Spiritual-Memoir/dp/1948018721/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=1581051005&sr=8-1 http://www.bluefunkbroadcasting.com/root/twia/jyudelson.mp3

During this episode of Tech Qualified, we chat with Dawn White, the Director of Marketing and Account Management at Integrated Design, Inc. (IDI). Dawn talks about her background in account management, how she transitioned to marketing, why she focuses on the success of customers first and outlines some of the major changes she made when taking over marketing.  Episode Highlights: Dawn White shares her background story and talks about how she started in account management at IDI...then transitioned to overseeing marketing as well. Dawn discusses the ideal customer profile of IDI, which includes both direct customers and partner organizations. Dawn talks about the homegrown CRM that existed prior to her rolling out Hubspot to the team. One of the first initiatives Dawn went through in marketing was to complete a content audit. Hubspot is an integral part of the marketing and sales infrastructure at IDI.  Dawn focuses on really keeping in touch with customers, through newsletters and simply picking up the phone. Dawn discusses how the website is used to complete a pre-evaluation for prospects and then how this information is shared with sales & partners to create a relationship. When moving into her marketing role, upselling was a component of her job...but so was customer satisfaction. Hubspot is a crucial component to ensuring marketing and sales teams are on the same page throughout a customer’s lifecycle. From the account management side, it’s important to never ask for more than we are giving in the relationship. At IDI, we’re consultants. We’re not trying to sell you something that you don’t need. Our sales process involves consultation. It requires a deep-dive into a customer’s environment and overall organization.  Dawn took a Storybrand course to further refine IDI’s messaging. One of the big lessons learned is how the customer is the “hero” in your messaging. What are some Dawn’s favorite resources to keep up with #b2btech marketing?                                                3 Key Points: Hubspot is a key part of IDI’s technology stack and ensures marketing and sales teams are aligned throughout the customer journey. Dawn participates in a Rising Leaders Program within the Ann Arbor area and this helps her get plugged in to the local marketing community. Dawn took a course from Storybrand to help facilitate the company’s website redesign efforts. Resources Mentioned: Dawn White: https://www.linkedin.com/in/dawn-white-59221879/ IDI: https://www.idesign.com/ Hubspot: https://www.hubspot.com/ Storybrand: https://storybrand.com/ Motion: motionagency.io/access

Welcome to the Design Thinking 101 podcast! I'm Dawan Stanford, your host. Today I'll be interviewing Tony Hu, who is the academic director at MIT's Integrated Design and Management Master's program. We'll be talking about how Tony discovered design, human-centered design's impact on students, and MIT's unique program combining design and engineering management. We start our episode during Tony's high school career, with his passion for writing. He started on the journalism team and edited the school newspaper. Additionally, he was interested in gadgets - this was during the Sony Walkman era. Tony was interested in working on a similar technology at the time. His father was an engineer and was a big influence on Tony's career. He heard MIT was the route to take if he was serious about engineering, so he applied and was accepted, to the dismay of his journalism teacher. While at MIT, Tony studied transistors and Maxwell's equations, which was not an enjoyable experience for him. He stuck through the course and found an interesting opportunity with an internship from the media lab working with the “newspaper of the future.” He graduated with an electrical engineering degree; however, he wasn't actually interested in the field. Tony wanted to learn about other aspects of products and interviewed with IBM in Boston as a Systems Engineer. When he started getting bored selling computers, he decided to look into a career in advertising. He was pursuing a bookstore for advertising books when just a few shelves down he discovered books on industrial design and product design. He found out about night classes at a local college and was hooked! After talking with several people, he found out about the Stanford program and fell in love with Stanford. Tony talks about the challenges he faced in the early 1980s in the industrial design career. He realizes that students today are challenged with finding multiple solutions instead of just one engineering solution. Students are having to change their mindset and thinking, to offer numerous solutions. Another challenge is interviewing others, especially when they themselves are an introvert. During his journey, Tony has designed toys and been a consultant to numerous companies. He was the first designer and product developer at a small company that sold baby products. At this first position, he learned the value of testing products. He then went through a succession of companies, exploring his passion for working with toys. His primary interest was to see a product all the way through from design to marketing, and he still wanted to stay in the toy field. He started his own company creating toys and licensing them out to companies. One of his crazier designs was a bodysuit with casters which you could use to roll down a road! Another design he created was breathable, more comfortable protective gear for rollerblading. Throughout this time, Tony taught Visual Design at Stanford. He met his wife, and 13 years later when she was expecting her first child and needed to find a teacher for her classes, she suggested her husband for the position. He ended up teaching several of her classes. Through his wife and teaching, he met Matt Kressy, who is an industrial designer from the Rhode Island School of Design. Matt went on to start a design program at MIT and invited Tony to check it out. A few years later, Matt asked him to join the program.   Bio Tony Hu is the Academic Director of MIT's Integrated Design & Management Master's Program. As an entrepreneurial leader with 20+ years of experience as head of product development at both startups and large corporations, he has brought over 200 consumer products to market globally, including electronics, appliances, toys, and sporting goods, and is a champion of design, creativity, and innovation. He's also an inventor, with 18 patents and 22 products he designed and licensed himself. For the past 13 years, Tony has taught design thinking as a lecturer at MIT and Stanford. He earned his Masters in Product Design at Stanford and his bachelor in Electrical Engineering at MIT, where he conducted research at the Media Lab. As a teacher, he is a rarity: an engineer with a background in both design and business. Tony loves sharing his holistic approach to product design with students.   In This Episode [01:05] Tony talks about his origin story in design and how he started on the path to design. [05:07] How he landed a job at IBM and his experience at IBM in sales. [07:01] Tony's introduction into industrial and product design. [08:30] Challenges Tony encountered in the early years of working in design. [11:58] Tony talks about his first product development position and his takeaways from product development. [16:04] Tony's steps further down his design journey, focusing mainly on toys. [20:18] Before the .com boom - more history and working with different companies. [25:05] Tony talks about meeting Matt and how working with Matt influenced Tony's path in design. [27:28] How this unique program is attracting diverse learners. [30:02] The process of design thinking on product development. [35:33] Tony's role in the transformation of teaching design thinking. [39:08] Find out about Tony's newest endeavor: Brainy Yak Labs   Links and Resources Tony Hu LinkedIn profile Brainy Yak Labs MIT IDM on the web

Welcome to the Design Thinking 101 podcast! I'm Dawan Stanford, your host. Today I'll be interviewing Tony Hu, who is the academic director at MIT’s Integrated Design and Management Master’s program. We’ll be talking about how Tony discovered design, human-centered design’s impact on students, and MIT’s unique program combining design and engineering management. We start our episode during Tony’s high school career, with his passion for writing. He started on the journalism team and edited the school newspaper. Additionally, he was interested in gadgets - this was during the Sony Walkman era. Tony was interested in working on a similar technology at the time. His father was an engineer and was a big influence on Tony’s career. He heard MIT was the route to take if he was serious about engineering, so he applied and was accepted, to the dismay of his journalism teacher. While at MIT, Tony studied transistors and Maxwell’s equations, which was not an enjoyable experience for him. He stuck through the course and found an interesting opportunity with an internship from the media lab working with the “newspaper of the future.” He graduated with an electrical engineering degree; however, he wasn’t actually interested in the field. Tony wanted to learn about other aspects of products and interviewed with IBM in Boston as a Systems Engineer. When he started getting bored selling computers, he decided to look into a career in advertising. He was pursuing a bookstore for advertising books when just a few shelves down he discovered books on industrial design and product design. He found out about night classes at a local college and was hooked! After talking with several people, he found out about the Stanford program and fell in love with Stanford. Tony talks about the challenges he faced in the early 1980s in the industrial design career. He realizes that students today are challenged with finding multiple solutions instead of just one engineering solution. Students are having to change their mindset and thinking, to offer numerous solutions. Another challenge is interviewing others, especially when they themselves are an introvert. During his journey, Tony has designed toys and been a consultant to numerous companies. He was the first designer and product developer at a small company that sold baby products. At this first position, he learned the value of testing products. He then went through a succession of companies, exploring his passion for working with toys. His primary interest was to see a product all the way through from design to marketing, and he still wanted to stay in the toy field. He started his own company creating toys and licensing them out to companies. One of his crazier designs was a bodysuit with casters which you could use to roll down a road! Another design he created was breathable, more comfortable protective gear for rollerblading. Throughout this time, Tony taught Visual Design at Stanford. He met his wife, and 13 years later when she was expecting her first child and needed to find a teacher for her classes, she suggested her husband for the position. He ended up teaching several of her classes. Through his wife and teaching, he met Matt Kressy, who is an industrial designer from the Rhode Island School of Design. Matt went on to start a design program at MIT and invited Tony to check it out. A few years later, Matt asked him to join the program.   Bio Tony Hu is the Academic Director of MIT's Integrated Design & Management Master's Program. As an entrepreneurial leader with 20+ years of experience as head of product development at both startups and large corporations, he has brought over 200 consumer products to market globally, including electronics, appliances, toys, and sporting goods, and is a champion of design, creativity, and innovation. He’s also an inventor, with 18 patents and 22 products he designed and licensed himself. For the past 13 years, Tony has taught design thinking as a lecturer at MIT and Stanford. He earned his Masters in Product Design at Stanford and his bachelor in Electrical Engineering at MIT, where he conducted research at the Media Lab. As a teacher, he is a rarity: an engineer with a background in both design and business. Tony loves sharing his holistic approach to product design with students.   In This Episode [01:05] Tony talks about his origin story in design and how he started on the path to design. [05:07] How he landed a job at IBM and his experience at IBM in sales. [07:01] Tony’s introduction into industrial and product design. [08:30] Challenges Tony encountered in the early years of working in design. [11:58] Tony talks about his first product development position and his takeaways from product development. [16:04] Tony’s steps further down his design journey, focusing mainly on toys. [20:18] Before the .com boom - more history and working with different companies. [25:05] Tony talks about meeting Matt and how working with Matt influenced Tony’s path in design. [27:28] How this unique program is attracting diverse learners. [30:02] The process of design thinking on product development. [35:33] Tony’s role in the transformation of teaching design thinking. [39:08] Find out about Tony’s newest endeavor: Brainy Yak Labs   Links and Resources Tony Hu LinkedIn profile Brainy Yak Labs MIT IDM on the web

What is it like to go through a re-org and into a digital transformation? Chi Hang Lo, AVIT Solutions Architect at the University of Southern California (and my secret weapon) joins the show to discuss the new ITS vision. We discuss USC's AVoIP proof-of-concept currently underway and the pros and cons of the various current offerings, as well as our recent enterprise digital signage integration.Chi talks about vendor management and the process of working with departments and end users in a federated environment. What does good customer service look like, and how can being skilled in other areas, like IT and (real) architecture help serve our customers? How can being a current Master's student in Dr. Dre's and Jimmy Iovine's new Integrated Design, Business, and Technology program through the USC Iovine and Young Academy help inform how to design classrooms? Chi talks about the importance of truly understanding needs of the customer before creating the solution.

Otto von Busch is full time faculty at Integrated Design, School of Design Strategies and point person for the minor in Alternative Fashion Strategies at  "Parsons The New School in New York City". I got to know Otto first through reading "The Fashion Condition". It is written by "The Fashion Praxis Collective" of which he is a part. Otto wrote countless texts and books around fashion using different lenses to deep dive into fashions many powerful relations. The majority of his texts can be open sourced on his website, which I highly recommend to do. Otto enthusiasticelly spreads ideas on how to engange in your own clothing in many creative ways and with the same passion he promotes other people´s approaches. As with the most interviews I did so far, Otto didn´t know what the topics of our talk would be, and I am likewise open to go on a ride - daring to move into the yet unknown is something I am commited to establish in my dialogues.

About this Episode In this episode, we talk with Prasad Vaidya about his experience growing up in one of the most populous cities in the world (Mumbai) to a LEED Fellow/consultant/professor of a Master's degree program that is scaling the sustainability industry. Prasad shared his initial interest in sustainability and how he (and the sustainability industry) have evolved over the years.   Key Talking Points      Transitioning from traditional architecture to sustainability     Early mentors and projects in Prasad's career     The evolution of the sustainability building industry     Improving sustainability building models to improve energy efficiency     Why sustainability is about more than checklists     Why there is so much to be done in sustainability   Key Milestones of the Episodes [1:46} Prasad's background [3:09] How did you get that spark to sustainability? [5:00] Prasad's transition to the US [7:19] Mentors and early influences [9:50] How has sustainability and the energy-efficient movement changed over the years? [17:00] Early design assistance [14:09] Prasad's proudest work achievements [19:17] What is your current “green” mission?   Key Quotes “There's so much to be done.” “There are architects who want to make a difference…”   Key Resources Fundamentals of Integrated Design for Sustainable Building Solar Decathlon Entry by CEPT University's Team Kill Bill (Affordable Housing Category) https://www.youtube.com/watch?v=G_p3MmZ_Ucg   Other Resources Race to Zero student competition The Art of Andy Goldsworthy Passage by Andy Goldsworthy     Get in Contact with Prasad Prasad Vaidya is a LEED Fellow, professor at CEPT University, and consultant with a background in architecture who specializes in energy efficiency, sustainability, and integrated design. Prasd Vaidya on LinkedIn Don't forget to catch more episodes and resources for all of your green building news at the Green Building Matters website   Connect with Charlie Cichetti and GBES Charlie on LinkedIn Green Building Educational Services GBES on Twitter Connect on LinkedIn Like on Facebook Google+ GBES Pinterest Pins GBES on Instagram   GBES is excited our membership community is growing.  Consider joining our membership community as members are given access to some of the guests on the podcasts that you can ask project questions. If you are preparing for an exam, there will be more insurances that you will pass your next exam, you will be given cliff notes if you are a member, and so much more. Go to www.gbes.com/join to learn more about the 4 different levels of access to this one-of-a-kind career-advancing green building community! If you truly enjoyed the show, don't forget to leave a positive rating and review on iTunes.  We have prepared more episodes for the upcoming weeks, so come by again next week! Thank you for tuning in to the Green Building Matters Podcast!   Copyright © 2019 GBES

Software Consulting With Chad Pytel Guest Chad Pytel (https://twitter.com/cpytel): CEO, Co-Founder, and Developer of thoughtbot (https://thoughtbot.com/). Summary Our guest this week is Chad Pytel. Chad is the CEO of thoughtbot, which is a design and development firm known in the world for its support of open source projects like paperclip and shoulda. Chad and I talk about how to make short consulting projects work, the importance of hiring, why thoughtbot makes their internal guides public, and how they continue to be able to support open source. It's a great conversation about how thoughtbot approaches the world. Notes 02:09 - How thoughtbot Works as an Integrated Design and Development Team 06:50 - Handling Discovery Phases and Product Design Sprints 11:40 - When Clients Aren’t a Good Fit and Setting Expectations 14:12 - Hiring for Values - Beyond the Whiteboard Interview (https://youtu.be/8FkkMkeJKU8) 21:05 - The thoughtbot Playbook (https://thoughtbot.com/playbook) 26:43 - Client Communication During Projects 30:48 - Investment Days and Supporting Open Source Projects 36:49 - Using Rails and Not Using Rails Special Guest: Chad Pytel.

Michael founded Michael Green Architecture in 2012 with a focus on advanced wood buildings that support community, health and the environment.  Michael is known for his research, leadership and advocacy for timber buildings, and is the author of 'Tall Wood Buildings' and has multiple TED Talks that have had hundreds of thousands of views. In this interview we discuss the biggest problems  facing construction, automation and robotics, and why his firm has recently paired up with Katerra.  If you want to use timber on your next project, there are over 45 free technical guides found at the WoodSolutions website. Technical guide 37 which focuses on the steps to deliver a mid-rise timber building is a good start. www.woodsolutions.com.au/articles/technical-design-guides Watch Michael Green's TED Talk here: Michael Green: Why we should build wooden skyscrapers

The SPARK.grow podcast series continues with Sonja Parker and Kit Dickinson from Integrated Design, Inc.

Doreen Lorenzo is the founder of the Center for Integrated Design and the Assistant Dean of the School of Design and Creative Technology at the University of Texas at Austin.  Lorenzo is a co-founder of mobile video insights firm Vidlet. She also previously served as president of Quirky and frog.  

In this Episode, I Interview the painter Antonia Wetzel aka Tonja. I was super excited when she agreed to jump on the podcast with me, and I believe there is a gem for everybody in this conversation. Tonja is not your typical artist, in her most recent project she decided to investigate social phenomena like exhibitionism, voyeurism and online nudity. Her work, in my opinion, is breathtaking. In this episode, she talks about her ongoing project; drawing and painting tinder-matches who agreed to masturbate while being portrayed. Antonia Wetzel does an amazing job of playfully explaining what painting means to her and why she decided to pick up the brush. I decided to pick Antonia Wetzel's brain because I am fascinated with people who found their purpose and who are doing what they love., this to me is success. And Antonia Wetzel's view of sexuality, happiness, and art definitely helped me to expand my view on what it takes to be human. Listen directly here, or on Itunes, Stitcher or SoundCloud. Who is Antonia Wetzel? Antonia Wetzel, aka Tonja was born 1989 in Munich, Germany. She relocated to Cairo, Egypt with her family in 1998 and grew up there until the age of 16. After high school, she proceeded to study psychology at the University of Bremen and got her Bachelor of Arts in 2013. While studying she had already started working as a freelance illustrator and designer and therefore decided to pursue a second degree in Integrated Design. She graduated from the University of the Arts, Bremen in 2016 with excellency. Tonja today is a full-time designer and painter, living and working in Hamburg. She is fiercely fast when capturing moments in a single stroke of her brush. Illustrating movement of the body through time and space in one single image are the focus of her work. Everything happens at the same time. She is working on different projects, revolving around intimacy, vanity, exhibitionism, and voyeurism. What is this episode about? in our wide-ranging conversation, Tonja and I cover many topics, including: Why she decided to become a painter Why she decided to paint naked people Why guys send Dick picks The psychology of naked The importance of trust The importance of failing in life Why shame is a psychological catastrophe Being ok with not being ok What her morning routine looks like Her most Unusual Habit And what she would cook if Nicolas Cage would come for Dinner! Check Out her work! www.antonia-wetzel.de

Doreen Lorenzo is a successful leader of global creative firms who advised Fortune 100 companies on design and innovation for decades. In March 2016, she was appointed as the Director of the Center for Integrated Design, in September 2017 she was promoted to Assistant Dean of the new School of Design and Creative Technologies. From 2013 to 2015, Doreen was president of Quirky. Prior, she worked at frog design for 16 years, including seven years as president. While president, she drove strategy, oversaw worldwide operations and delivery, and led the iconic firm to record growth. Doreen earned her MA in communication and media studies from Boston University and a BA in theater from SUNY, Stony Brook. CONNECT with Doreen HERE LISTEN to Doreen's TEDx talk HERE   BeTheTalk is a 7 day a week podcast where Nathan Eckel chats with talkers from TEDx & branded events. Tips tools and techniques that can help you give the talk to change the world at BeTheTalk.com !

Doreen Lorenzo is a successful leader of global creative firms who advised Fortune 100 companies on design and innovation for decades. In March 2016, she was appointed as the Director of the Center for Integrated Design, in September 2017 she was promoted to Assistant Dean of the new School of Design and Creative Technologies. From 2013 to 2015, Doreen was president of Quirky. Prior, she worked at frog design for 16 years, including seven years as president. While president, she drove strategy, oversaw worldwide operations and delivery, and led the iconic firm to record growth. Doreen earned her MA in communication and media studies from Boston University and a BA in theater from SUNY, Stony Brook. CONNECT with Doreen HERE LISTEN to Doreen's TEDx talk HERE   BeTheTalk is a 7 day a week podcast where Nathan Eckel chats with talkers from TEDx & branded events. Tips tools and techniques that can help you give the talk to change the world at BeTheTalk.com !

Carmela Cucuzzella, is an Associate Professor at Concordia University, and has a University Research Chair in Integrated Design, Ecology and Sustainability for the Built Environment (ideas-be). Her research work is within sustainable design studies where she investigates questions of sustainability for urban living. Watch TEDx Talk HERE  Connect HERE.  BeTheTalk is a 7 day a week podcast where Nathan Eckel chats with talkers from TEDx & branded events. Tips tools and techniques that can help you give the talk to change the world at BeTheTalk.com !

Carmela Cucuzzella, is an Associate Professor at Concordia University, and has a University Research Chair in Integrated Design, Ecology and Sustainability for the Built Environment (ideas-be). Her research work is within sustainable design studies where she investigates questions of sustainability for urban living. Watch TEDx Talk HERE  Connect HERE.  BeTheTalk is a 7 day a week podcast where Nathan Eckel chats with talkers from TEDx & branded events. Tips tools and techniques that can help you give the talk to change the world at BeTheTalk.com !

As we start a new year and new season, artist, activist, fashion theorist, and Associate Professor in Integrated Design at Parsons, The New School for Design Otto von Busch joins Kate to reflect on fashion’s role in our lives. Are we addicted to fashion? And what can we do to change?

The O’Reilly Design Podcast:  Designing women, avoiding the buzzword curse, and the F word. In this week’s Design Podcast, I sit down with former president of Frog, Doreen Lorenzo. Lorenzo is currently the director for the Center of Integrated Design at the University of Texas at Austin. We talk about the design in education, women in design, and failing fast versus learning fast. Here are a few highlights from our conversation: On being a female designer I can tell you that I think I went through the first 20 years of my career not even thinking about it. Putting my head down, doing the work that needed to get done. Working really closely with all my employees. Creating a great environment. Leading an organization. Making a business successful and profitable. I think I just did all those things. I never really thought about being a woman. I thought at one point, "Well, we've come far." Then I put my head up as we sometimes do in life ... and said, "Wow, we haven't come that far." I would say the number one similarity I see with women is they're suited to be fabulous designers because they're so empathetic. Most women that I've interviewed are really empathetic and really understand the importance of understanding your user, understanding their employees and creating an environment where creativity and doing your best work thrives. ROI on design I have spent pretty much 20 years of my professional career trying to emphasize the ROI on design, the value of what design brings to an organization. I lightheartedly, but truthfully, say, ‘When I started out in this industry, designers weren't allowed to have a seat at any table,’ were barely allowed in the building—the people dressed in black, the crazy people who said silly things. You can see the evolution where you were kind of allowed into the building especially when it was cold. They were nice enough and put us in the back of the board room. Now, what you see is design is all the rage. I'm very happy about that, but I want to make sure is that it doesn't turn into the buzzword of innovation, that design really becomes part of the core DNA of an organization. This is the only way their change is actually going to happen, and design thinking by its nature, which is really just the name for a methodology that designers have always used. It's a problem solving methodology. Organizations have to understand how to be agile, how to work quickly, how to have creative, autonomous thinking that goes on in problem solving. Learning fast vs. failing fast We're in a continuous learning environment all our lives, at least I hope we are. In scientific methodology, the more false results you get, the closer you get to success. That's looked upon as something that's good. In business, if you don't get it right the first time, that's looked upon as something that's bad. I think what we're learning along the way here is that we have to make sure that people have the ability to learn and gain knowledge, because the more you can learn, the closer you can get to success. I think that's what the design methodology allows you to do. You're testing, you're prototyping, you're getting the results, and you're seeing where you are along the spectrum. I think we should stop scaring people about the concept of failure. I see that in the university. These students are so afraid to step outside because they don't want to fail. That's a really bad thing. It's not about failure. It is in fact about learning. You get better at things when you know what doesn't work versus when you know what does work.

The O’Reilly Design Podcast:  Designing women, avoiding the buzzword curse, and the F word. In this week’s Design Podcast, I sit down with former president of Frog, Doreen Lorenzo. Lorenzo is currently the director for the Center of Integrated Design at the University of Texas at Austin. We talk about the design in education, women in design, and failing fast versus learning fast. Here are a few highlights from our conversation: On being a female designer I can tell you that I think I went through the first 20 years of my career not even thinking about it. Putting my head down, doing the work that needed to get done. Working really closely with all my employees. Creating a great environment. Leading an organization. Making a business successful and profitable. I think I just did all those things. I never really thought about being a woman. I thought at one point, "Well, we've come far." Then I put my head up as we sometimes do in life ... and said, "Wow, we haven't come that far." I would say the number one similarity I see with women is they're suited to be fabulous designers because they're so empathetic. Most women that I've interviewed are really empathetic and really understand the importance of understanding your user, understanding their employees and creating an environment where creativity and doing your best work thrives. ROI on design I have spent pretty much 20 years of my professional career trying to emphasize the ROI on design, the value of what design brings to an organization. I lightheartedly, but truthfully, say, ‘When I started out in this industry, designers weren't allowed to have a seat at any table,’ were barely allowed in the building—the people dressed in black, the crazy people who said silly things. You can see the evolution where you were kind of allowed into the building especially when it was cold. They were nice enough and put us in the back of the board room. Now, what you see is design is all the rage. I'm very happy about that, but I want to make sure is that it doesn't turn into the buzzword of innovation, that design really becomes part of the core DNA of an organization. This is the only way their change is actually going to happen, and design thinking by its nature, which is really just the name for a methodology that designers have always used. It's a problem solving methodology. Organizations have to understand how to be agile, how to work quickly, how to have creative, autonomous thinking that goes on in problem solving. Learning fast vs. failing fast We're in a continuous learning environment all our lives, at least I hope we are. In scientific methodology, the more false results you get, the closer you get to success. That's looked upon as something that's good. In business, if you don't get it right the first time, that's looked upon as something that's bad. I think what we're learning along the way here is that we have to make sure that people have the ability to learn and gain knowledge, because the more you can learn, the closer you can get to success. I think that's what the design methodology allows you to do. You're testing, you're prototyping, you're getting the results, and you're seeing where you are along the spectrum. I think we should stop scaring people about the concept of failure. I see that in the university. These students are so afraid to step outside because they don't want to fail. That's a really bad thing. It's not about failure. It is in fact about learning. You get better at things when you know what doesn't work versus when you know what does work.

Integrated design is a way of a design team working collaboratively on a project from the outset. Architect Charles Grylls and Passivhaus Consultant Nick Grant explain how their team works and the benefits it has for the client, as well as for future projects. Check out the show notes for more information.

Josh Emig the Director of Digital Practice at Perkins + Will stops by the studio and once again amazes us. We talk Research, Integrated Design and Construction at Auburn, Joseph Campbell, Front, Journalism School, Russian Circles, and Josh backs me up in my Star Wars as a western argument. SHOW NOTES. On Designalyze, we analyze what makes thought leaders in design technology tick through informative, insightful, and often humorous interviews. Designalyze is hosted by Zach Downey and Brian Ringley and recorded in DUMBO, Brooklyn. For design technology tutorials and content visit us at http://designalyze.com

Power Systems Design, Information to Power Your Designs

Paul Kephart on Integrated Design

Product designer Scott Summit explores the changing tools used by designers, and how this impacts the resulting products, thought process and market. Summit holds 20 patents and numerous international design award. Series: "Creativity and Innovation" [Humanities] [Show ID: 21579]

Product designer Scott Summit explores the changing tools used by designers, and how this impacts the resulting products, thought process and market. Summit holds 20 patents and numerous international design award. Series: "Creativity and Innovation" [Humanities] [Show ID: 21579]