Podcast appearances and mentions of Andrea D Smith

In this podcast episode, we hear from ISSA's own team members and bootcamp co-hosts Jenny Scott and John Bauer for our first edition of Lighting Fitness Facts and Trainer REAL talk. In this episode Jenny and John shed light on the latest scientific research and evidence-based information in the world of health and fitness, exploring fascinating studies and discoveries that can revolutionize the way we approach our well-being.In our first round of questions, Jenny and John dive into intriguing findings that uncover the mysteries behind our appetite, exercise motivation, cell metabolism, resistance training, and more. They then move into the Training Real Talk segment where they discuss strategies for making health cool and promoting scientific literacy in the fitness world. Discover how to prioritize your health, access reliable sources of information, understand basic science concepts, and seek guidance from experts!References from this episode: References for show notes:Yue Qi, Nicola J. Lee, Chi Kin Ip, Ronaldo Enriquez, Ramon Tasan, Lei Zhang, Herbert Herzog. Agrp-negative arcuate NPY neurons drive feeding under positive energy balance via altering leptin responsiveness in POMC neurons. Cell Metabolism, 2023; DOI: 10.1016/j.cmet.2023.04.020Leandro Garcia, Matthew Pearce, Ali Abbas, Alexander Mok, Tessa Strain, Sara Ali, Alessio Crippa, Paddy C Dempsey, Rajna Golubic, Paul Kelly, Yvonne Laird, Eoin McNamara, Samuel Moore, Thiago Herick de Sa, Andrea D Smith, Katrien Wijndaele, James Woodcock, Soren Brage. Non-occupational physical activity and risk of cardiovascular disease, cancer and mortality outcomes: a dose–response meta-analysis of large prospective studies. British Journal of Sports Medicine, 2023; bjsports-2022-105669 DOI: 10.1136/bjsports-2022-105669Dohnalová, L., Lundgren, P., Carty, J.R.E. et al. A microbiome-dependent gut–brain pathway regulates motivation for exercise. Nature, 2022 DOI: 10.1038/s41586-022-05525-zWeakley, J., Schoenfeld, B.J., Ljungberg, J. et al. Physiological Responses and Adaptations to Lower Load Resistance Training: Implications for Health and Performance. Sports Med - Open 9, 28 (2023). https://doi.org/10.1186/s40798-023-00578-4

“If you made it through 2020, then in 2021 there is no doubt that you are unstoppable.”In this episode of Guiding Heroes, host David Patterson welcomes back marketing and brand professional, Andrea D. Smith to tackle the topic of unmerited favor and discuss the essential steps to take in order to live a life full of authenticity, fulfillment, and intention. In this conversation, Andrea shares previous yearly intentions and the daily tactics and visualization exercises that aligned her closer towards success (the tug), even in the midst of a global pandemic. (We dedicate this episode to Andrea's Hero... Janice  Bryant Howroyd)Listen to Discover:How to honor the opportunities are divinely placed in front of usWhat preparation and position closer align us toThe true power of gratitude in cultivating joyHow to create and sustain miracle morningsThe 2 major regrets people shared on their deathbeds Resources:Guiding Heroes Words Matter Episode Maslow's Hierarchy of NeedsThe Miracle Morning: The Not-So-Obvious Secret Guaranteed to Transform Your Life (Before 8 AM) by Hal ElrodPeople to Follow:GaryVAmy PorterfieldJenna KutcherPaul MartinelliJohn MaxwellEric ThomasHow to Successfully Work from HomeConnect with Us:FacebookJoin the Guiding Heroes Group: https://www.facebook.com/groups/568760237328660InstagramTwitterFollow David:LinkedInInstagramFacebookFollow Andrea:LinkedInInstagramFacebookTwitter

Here are some large Facebook group management tips for you to try out. We've been taking some cues from a big group we're intimately involved in lately and wanted to pass on 7 key tips to managing a large Facebook group to you! Plus, we're sharing ideas for how small Facebook groups can incorporate those same tips. What ideas do you have? Share them in the comments below - we'd love to hear them! ------------------------------------------------------------------------ ☕ Love this content? Here's how you can support it: https://www.buymeacoffee.com/missads08 A FEW THINGS ABOUT MY BUSINESS: The ADS Agency (Marketing & Branding)

Learn unique ways to provide true customer-centric experiences in your business. Listen to our Business Exclusive Series to learn about how to “wow” your customers to drive conversions. Andrea D. Smith, senior marketing and brand director of The ADS Agency, is our guest speaker. You can watch the video replay of our value-added discussion, "Brand Building: The Power of Personalized Experiences" at facebook.com/bluescorpionrm. To learn about BlueScorpionRM, visit us online at bluescorpionrm.com and shop our digital store at https://bit.ly/BlueScorpionRMStore Opt-In to receive our weekly digital marketing tips. Text "BLUETIPS" to 63975 to subscribe. #marketing #customercentric #personalizedexperiences #bluescorpionrm --- Support this podcast: https://anchor.fm/blue-scorpion-rm/support

Download our Clubhouse Moderating Quick Guide here: http://bit.ly/clubhousemoderating​ Moderating rooms on Clubhouse requires some new skills for a lot of people. It's a bit like moderating panels on stage in real life at say a conference, but there are many other nuances that are quite different being that it's an audio-only app you're using. Jump to these time stamps below to learn more about the nuances of moderating rooms on Clubhouse so you can run your own rooms like a pro! See you on Clubhouse! - Andrea @MissADS08 1:27​ – No. 1 - The Goal of Moderating on Clubhouse (Dinner Party Analogy) 4:41​ – No. 2 - Educating Your Audience (plus sign, raising your hand, muting your mic, time limits, etc.) 4:56​ – Watch Video 1 on the Basics of Clubhouse: https://youtu.be/3ay5A7_wc8Q​ 7:07​ No. 3 - Back Channels / Backstage Area for Rooms 8:25​  No. 4 - Prep Your Tips & Speaker Prompt Questions 10:11​  No. 5 - PTR | PTR Order (speaker queue / speaker lineup) 13:07​ No. 6 - The Mechanics (bringing people up on stage, taking people back down to the audience, muting people, etc.) 15:46​ No. 7 - My thoughts on "Follow all the moderators" (and what to say instead) 18:45​ No. 8 - Acknowledging people's comments (don't just say "next!") 21:03​ No. 9 - The Art of Interrupting on Clubhouse 25:59​ No. 10 - Closing the Room (including turning off hand-raising) 28:18​ BONUS: Reset the room ABOUT A.D.S. Andrea D. Smith, The ADS Agency Marketing & Branding Tips for Entrepreneurs & Career Professionals Website: https://theadsagency.co/​ Instagram: https://www.instagram.com/theADSagency​ Facebook: https://www.facebook.com/theADSagency​ Twitter: https://www.twitter.com/theADSagency​ LinkedIn: https://www.linkedin.com/company/theadsagency

Love this content? Here's how you can support it: https://www.buymeacoffee.com/missads08 

Fresh off the holidays, we know you might not have your January social media content all together just yet. (No worries, we're not judging!). Of course, use your evergreen business content to post in between these fun holidays and observances below (if you're stuck on what that is, skip to the video at the bottom to hear about our content buckets idea). Here are a couple of filler post ideas to get those creative juices flowing. Save our Instagram post with all these January post ideas written down for you: https://www.instagram.com/p/CJow6nBB5Vf/

Recently I was asked how I make my great professional connections. I hadn't considered that until this question was posed, but now that it has been, I could think of seven unconventional secrets to making these great connections. Number 7, I think, will surprise you the most!  

We learned a lot from planning our first virtual mini-conference. Learn from our best tips by watching our latest video and downloading our Virtual Mini-Conference Checklist: Download The Virtual Mini-Conference Checklist here to accompany this podcast: https://bit.ly/virtualminiconference  

Working from home for the first time might sound like a dream come true, but truth be told, it can be extremely difficult. Here are 9 things we think you need to know plus an important bonus 10th tip at the end about working from home to make sure you combat two of the worst enemies in this space: depression and distraction. Add your tips below in the comments!

If you're a small business just trying to lay a solid (and powerful) foundation for your marketing program for the first time, you need to take a look at your competitors. Here's a simple, quick (and efficient) way to get a good lay of the land for your competitive landscape. Included in this Podcast: Task 1: Pick 3-5 competitors Task 2: Google what your customers would google Task 3: Review their websites Task 4: Review their social media pages Task 5: Think about how customers will google your services (check again for any other notable competitors you might've missed)

When you break up with your business partner or let go of your marketing manager / ad agency, what next? First things first: PROTECT YOUR SOCIAL MEDIA. Here's what you need to know BEFORE you start letting people go in your organization.

When you've got aggressive goals for yourself or your business, here's one thing to be quite careful of: desperation and fear. Don't make business decisions out of desperation or fear. Here's how to avoid that.  

I chose Miracle as my One Word for 2020 largely because of this book: Miracle Morning by Hal Elrod. It's because I truly wanted to make Miracle Mornings a habit in 2020. I had a taste of this in the summer of 2019 when I did Miracle Mornings as a 30-day challenge (something the book encourages you to do) and I thought it was fantastic then. This podcast covers the how and why of Miracle Mornings and how it just might make your own 2020 a bit miraculous! Get the book: https://amzn.to/2sL7srp

We continue our Two-Part Conversation with The ADS Agency Senior Brand Strategy Andrea D. Smith.  discussing the three-year tradition of THE ADS ONE-WORD PARTY. “Words are singularly the most powerful force available to humanity. We can choose to use this force constructively with words of encouragement, or destructively using words of despair. Words have energy and power with the ability to help, to heal, to hinder, to hurt, to harm, to humiliate and to humble.” - Yehuda Berg   transparent while grappling with thoughts around identity, purpose, and gifts. Andrea believes people are born free and uninhibited from the rules of society. Unfortunately, we become tainted by our environment and the beliefs of others during our formative years. This can impact finding your true Life Purpose. Being oneself takes immense courage. Yet, Andrea encourages listeners to live free and inspire others to do the same.

The ADS Agency Senior Brand Strategy Andrea D. Smith becomes very transparent while grappling with thoughts around identity, purpose, and gifts. Andrea believes people are born free and uninhibited from the rules of society. Unfortunately, we become tainted by our environment and the beliefs of others during our formative years. This can impact finding your true Life Purpose. Being oneself takes immense courage. Yet, Andrea encourages listeners to live free and inspire others to do the same.

Whether you're a very small business or an established, large corporation, here are two simple pointers on customer service we think are important for everyone to remember. First is a quote to tack up on your wall that we absolutely LOVE. It's from the Chief Talent Officer for Netflix, Patty McCord. "Over the years, we learned that if we asked people to rely on logic and common sense instead of on formal policies, most of the time we would get better results, and at a lower cost." So in this video, you'll hear us expound upon Patty's quote for organizations. Second is a simple customer service acronym that we think is a nice, easy go-to that most people can remember. LAST: Listen, Apologize, Solve and Thank. We'll walk you through some simple thoughts on this acronym as well. What about you? What customer service stories do you have and do you think you could apply this quote and acronym to what you do in the future? Let us know in the comments below and thanks for stopping by! Don't forget to subscribe to our channel and click the little bell after you hit subscribe so you get notifications about when our videos come out. Also, check out our other helpful links below. Cheers and here's to a great year of business for you!

I kept a grateful journal for an entire year. What did I learn? SO much that I want to share with my fellow entrepreneurs!! All of this was inspired by Brene Brown who states that gratefulness is inextricably related to joy. I decided to take a year to test that. It did NOT disappoint!!  

Many of you have heard of S.M.A.R.T. Goals (Specific, Measurable, Achievable, Relevant, Time-Bound), but what about D.U.M.B. goals - specifically for business? What are they and how do they relate to SMART Goals? PS - D.U.M.B. stands for Dream-Driven, Uplifting, Method-friendly and Behavior-Triggered. Let us know what you think about SMART vs DUMB goals and which (if any) will you be trying for 2020?  

FREE CHECKLIST: Download the ADS Storytime Checklist here - https://theadsagency.lpages.co/storytimechecklist/

Got some brand changes to make? Some upgrades, updates, refreshes? Maybe it's to your website, or (as is the case with my current pilot course students) your Instagram branding. When you have changes to make to your imagery, messaging, etc. - you are in effect changing your brand. One student asked: how can you have confidence in your new branding - especially when you're DIY'ing it? Check out my 4 part answer here.  

We all know being in business is not for the faint at heart. Each and every year presents its own new challenges to overcome, hurdles to face, roadblocks to figure out and celebrations along the way. We're pausing for a celebration and reflection moment since it's our 3 Year Anniversary of being in business. Here are my Top 10 lessons learned this year - my lesson in GRATEFULNESS being Number One. What about you? Are you in business? I'd love to know some of your top nuggets! MY TOP 10: Gratefulness is essential. Be selective about your extracurricular activities - keep them to the powerful few. Don't be afraid to try new things: Hello Fall Challenge, Instagram Online Pilot Course. The work is there if you want it. Niching down takes time and that's OK. Targeting a new audience takes time and that's OK too. Focus on your best use. Potential partners: you have to know, like and trust each other first. New levels requires new mentorship. Minimalism is life-changing. [ Scotland, Entrepreneurship ] Treat yo self.  

While there are many things you probably shouldn't do on Instagram, these are the two that bother us the most: (A) feeling like you have to put your logo on EVERYthing and (B) something I call Telephone Pole Syndrome. Check out this video to learn more about what those are and how to avoid both.

So now that you know what a Twitter chat is, what it's good for and how to find them (from Video 1), I'm now going to tell you about how to DO a Twitter Chat. What are the rules at play? What etiquette must you know? What are the expectations involved with a chat? I wouldn't advise you just waltz into a Twitter chat without knowing these simple things first. With Twitter chats, the rules of engagement do matter. Here's what you need to know. Next week, come back and join us for the final video of this series where we'll discuss how to create your OWN Twitter chat! That's gonna be fun. See you there! VIDEO 1: What is a Twitter Chat and How Does it Help My Business? https://youtu.be/LsGc9D3ilLo VIDEO 2: How to do a Twitter Chat: Rules, Etiquette, Expectations VIDEO 3: How to Create Your Own Twitter Chat TWITTER CHATS I PARTICIPATE IN: #BizapaloozaChat: Mondays, 2pm EST + Thursdays, 8pm EST #USABizParty: Tuesdays, 1pm EST #SocialBizChat: Tuesdays, 7pm EST #TwitterSmarter: Thursdays, 1pm EST #LeadLoudly: Thursdays, 7pm EST #PeriGirlsChat: Saturdays, 12pm EST  

Having lived all over the southeast in the US and working overseas in the UK, Andrea D. Smith (a.k.a. “Miss ADS”) is a strong proponent of new adventures, exploration and expanding your perspective via travel. Serving as our Senior Marketing & Brand Director, Andrea brings over 10 years of marketing and branding experience with real empathy and understanding around what it takes to make sales happen. She's hung with and advised everyone from the C-Suite to the aspiring entrepreneur with a dream and hope sketched out on a coffee shop napkin. The ADS Agency uniquely offers a global perspective and experience with a local touch. Headquartered in Atlanta, GA, the firm services the southeast US and Europe, specializing in marketing and branding consulting services tailored for the savvy entrepreneur and small to mid-size (and even global) businesses. The ADS Agency brings you over 10 years of experience in the field and prides itself in never forgetting the human element in everything we do. Don't forget to check out The ADS Podcast. Follow ADS on social media: Facebook Instagram Twitter LinkedIn

This is Part 1 of a 3 Part Series on Twitter Chats. In this video, we go over three things: 1. What is a Twitter Chat? 2. Why you should do one (what are the benefits of a Twitter Chat?) 3. How to find them In Video 2 we go over How to Join a Twitter Chat. Video 3 is about How to Create a Twitter Chat for Your Business!   TWITTER CHATS I PARTICIPATE IN: #BizapaloozaChat: Mondays, 2pm EST + Thursdays, 8pm EST #USABizParty: Tuesdays, 1pm EST #SocialBizChat: Tuesdays, 7pm EST #TwitterSmarter: Thursdays, 1pm EST #LeadLoudly: Thursdays, 7pm EST #PeriGirlsChat: Saturdays, 12pm EST   RESOURCES: Huffington Post's 10 Twitter Chats for Entrepreneurs 25 Best Twitter Chats for Marketers

Marketing expert Andrea D. Smith, founder of The ADS Agency, discusses the new revelations that are coming about on her spiritual journey, including a book she is scribing on living in Scotland.   Visit Andrea's firm: theadsagency.co  Visit the agency on Instagram: instagram.com/theadsagency/ Andrea's YouTube Channel: tinyurl.com/y6e27sbl on YouTube Learn about Andrea's Scotland book: instagram.com/adsmithwrites/ Discover more about Andrea: instagram.com/missads08/ Andrea in Andrea's Words:  Having lived all over the southeast in the US and working overseas in the UK, Andrea D. Smith (a.k.a. “Miss ADS”) is a strong proponent of new adventures, exploration and expanding your perspective via travel. Serving as our Senior Marketing & Brand Director, Andrea brings over 10 years of marketing and branding experience with real empathy and understanding around what it takes to make sales happen. She’s hung with and advised everyone from the C-Suite to the aspiring entrepreneur with a dream and hope sketched out on a coffee shop napkin.   Remember to subscribe to the Let's Start Healing Podcast! 

The market for advertising firms is a crowded one, and it’s often difficult to create noticeable distinction between agencies. However, we spoke to one woman who is leveraging her connection with the SBDC to do just that. We recently caught up with Andrea D. Smith, founder of The ADS Agency and Mark Collier, Business Consultant at the UGA Small Business Development Center in Dekalb County. They joined to discuss how Andrea began her own advertising agency right here in Atlanta and the steps she’s taking with the SBDC to grow her business.

Is it wise to take business to the beach? Is it even advisable? Normally we would say no, but there are exceptions to every rule! Check out how one business, @CharleighRocks, took smart advantage of their beach time.  

These are the reasons why your title doesn't matter. First: nobody cares. And why? Because a lengthy, hefty title means nothing without action and true leadership behind it. Real leaders lead by example - not by running their mouths or attempting to throw their weight around. Here are 5 reasons why we feel titles don't matter. (Plus some instances where it does mean something). What about you - what do you think? 5 REASONS TITLES DON'T MATTER 1. Competence over Confidence 2. Hard Work from the Top Inspires 3. Too Much Hierarchy can Kill Innovation 4. The Right to Make Decisions Must be Earned 5. Real Leaders Solve the Hard Problems

This is a continuation of our #TSPLIVE2019 topic coverage. In this video, we cover the story of Tommie Powers (a.k.a. Tommie Traffic) and Organifi - a company that literally went from making $5,000 a month to $5,000 a DAY with the supreme help of YouTube ads. Check it out and let us know what you think!

Ever heard of the Hope Global Forums? If not, this is the perfect time to learn about it. Do NOT miss this next year! Here's three fun and quick convos with participants - 2 of whom are first-timers (just like me) and one whose been to EVERY one since they started nearly a decade ago. Amazing!! Plus, we included star-power snippets from some of the celebrities who graced the stage at the event with Hope Global Forums founder John Hope Bryant. [ Plus, we throw in some bonus admirable points on branding and experience about the event - for you event planners out there ]. Check out our lineup of interviews and snippets below: 4:16 Jay Hicks, Global Asset Development - first-timer at HGF 8:08 Laura Sims, Operation Hope - first-timer at HGF 13:35 Tony Ressler, Atlanta Hawks Owner 14:36 Judy J. Chapa, Chapa Consulting - experienced HGF attendee interviews ME about ADS! 27:03 Jack Dorsey, CEO & Co-Founder of both Square & Twitter 33:01 My takeaways on Jack Dorsey's daily 5 miles

Want to know how to organize a mini-conference? We just did one. PS - if you want to get our Mini-Conference Checklist, let us know at theadsagency.co/contact  

Ever find yourself stuck in a place and you're not 100% certain how to get out of it? Or in the middle of a creative project and finding yourself completely devoid of inspiration and that spark that makes it all so fun? A getaway might just be in order for you. Here's how a random getaway helped me with my own rough spots with revamping ADS (my business) as well as in writing my book - #TheScotlandBook (latest side project). What about you? What do you do when you get stuck?  

First, we wanted to know if all this hype was worth it. People would stand in line for seven hours or more at a time - just for the chance to #getsluttified. What does that even mean? Well, if you're in ATL, and are ever on Instagram, you know exactly what it means. Pinky Cole's Slutty Vegan food truck turned restaurant business is all the rage in the ATL foodie scene and has become a new darling favorite of celebrities in a very short span of time. How did she do it? Here's our analysis...  

Want to know how to run a social media contest that gets phenomenal ORGANIC results? We just ran one recently for the NSPIRE Awards Show and got over 23,000 impressions plus 50X the engagement we normally get. Absolutely phenomenal! Check out all the ingredients for your own social media contest recipe.

If you're a non-profit organization - or a volunteer for one - and have been dreaming about (or dreading) putting on that major awards event all these years, now's the time to break out of that cycle of inaction and DO IT! This is the video and checklist we wish we had when we (NOMAtlanta - a non-profit our founder volunteers for) started up our own first juried awards event last year. Check out these invaluable details here! Cheers to a great Awards Event Journey for you and your organization! Download the Awards Event Checklist: bit.ly/awardschecklist  

Ever since IGTV came out, Instagram's been struggling to give it some traction. However, they recently pulled an absolutely brilliant move you should be taking advantage of right now: IGTV Promos. Now, when you upload a video to IGTV, it shows up like a regular post on your Instagram feed. I would recommend leaving it there for a few days and watch how your views compare now to how they did when IGTV first came out. Mine are 13x higher! Brilliant. If you gave up on IGTV, try it again. We think you'll be pleasantly surprised! A FEW THINGS ABOUT MY BUSINESS: The ADS Agency (Marketing & Branding)

Last week Facebook and Instagram both came crashing down for something like fourteen hours straight. Painful if you're in marketing and you're responsible for the social media management and content management for an organization. However, what's the saving grace when a platform goes down? Email lists. Check out these 9 ways to do better at growing your email lists today (especially if you're starting from scratch). What ideas do you have for growing your email lists? We'd love to hear them!   A FEW THINGS ABOUT MY BUSINESS: The ADS Agency (Marketing & Branding)

You're not alone. Many small business owners are in the same boat you're in: looking at a fresh new year WITHOUT a marketing plan in place. Not to worry, we've got your back! Here's some of the most basic things you need to have in place, plus some mistakes many entrepreneurs make to avoid. Check it out! Plus, as promised, here are the links to the deeper series on this that will get your marketing in shape in no time! You're welcome. :) Hit us up with any questions you might have and cheers to an excellent 2019 for you!

Elizabeth Gilbert spoke in Charleston recently at the #C4WNEW Conference (Center for Women) and ROCKED the house! She was side-splitting hilarious, delightfully practical and quite profound all at once. So enjoyed this and we hope you enjoy these tips too! Last week we promised you we would bring you these Top 10 Tips for Writers from the Author of Eat, Pray, Love - Elizabeth Gilbert. Here they are!! Our favorite?? Number 7! The lovely thing is that many of these tips also apply to creatives in general (as well as entrepreneurs). Hope you enjoy these! Which one is YOUR favorite tip? OUR 2018 ADS CHRISTMAS WISH LIST: https://theadsagency.co/2018/11/26/top-10-shopsmall-gifts-of-2018-the-ads-christmas-wish-list/ RECEIVE YOUR "AUTHENTIC MARKETING MAGIC" EBOOK https://theadsagency.lpages.co/ads-authentic-marketing-magic-ebook/ SUBSCRIBE TO OUR CHANNEL https://tinyurl.com/adsyoutubesubscribe SIGNUP FOR ADS EMAILS https://tinyurl.com/ADSemailsubscribe GET YOUR MARKETING PLAN TOGETHER FOR 2019: Part 1: Getting Your Marketing Plan Together for 2019 (Business Goals) https://youtu.be/JF8iDNracu4 Part 2: Your Marketing Plan for 2019 Remembering WHO you are, WHO you serve plus doing a competitor refresh. https://youtu.be/Opyr_wAB50w Part 3: Your Marketing Plan for 2019 Incorporating the 7P's of Marketing in your plan https://youtu.be/nzaBFndf2BQ Part 4: Your Marketing Plan for 2019 How MUCH to spend, WHERE to spend it and HOW to track it. https://youtu.be/vteLr9BcD3o ---------------------------------------------------------------------------- VIDEOS TO CHECK OUT: How to Find the Target Audience for My Small Business https://youtu.be/ied32QVFy4U How to Create a POWERFUL Business Name: https://youtu.be/7i3z4Zjaokg How REAL Businesses Can Get 200+ YouTube Subscribers (in 5 Months) https://youtu.be/xUg-gBhpVck Download our ADS YouTube Checklist https://theadsagency.lpages.co/ads-youtube-checklist/ ADS PLAYLISTS TO CHECK OUT: Marketing 101 https://www.youtube.com/watch?v=V8QXQNWiY-M&list=PLc4rRgg2QMCGak4zU_CJtVsIPlRpUFv4u ADS Chats https://www.youtube.com/watch?v=ruWSqCSBGrg&list=PLc4rRgg2QMCGxur4jZYvzZZo42vY5E_7O Career Tips https://www.youtube.com/watch?v=LFRVVKfq56M&list=PLc4rRgg2QMCFkcHhIDBc1mDVAWDRxIQDM CHECK OUT OUR ADS PODCAST ON ITUNES: https://itunes.apple.com/us/podcast/theadsagencys-podcast/id1366370725?mt=2 ABOUT A.D.S. Andrea D. Smith, The ADS Agency Marketing & Branding Tips for Entrepreneurs & Career Professionals Website: https://theadsagency.co/ Instagram: https://www.instagram.com/theADSagency Facebook: https://www.facebook.com/theADSagency Twitter: https://www.twitter.com/theADSagency LinkedIn: https://www.linkedin.com/company/the-ads-agency/ MUSIC CREDIT "Cheery Monday" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License http://creativecommons.org/licenses/by/3.0/

What's most sacred to you in your life? Your time? Your family? Your relationships? Your sanity? Holidays are a good reminder of that. But let's face it: (A) Work doesn't stop just because the holidays roll around (especially for us entrepreneurs) and (B) although the holidays are supposed to be fun and merry, it can also present some tough situations for a lot of people and families in general. These tips are great for workaholics who often let work creep into their family time at the holidays, for people who have to deal with awkward and uncomfortable family conversations (potentially around that holiday dinner table) and also for those of us who just have a hard time saying no in general (to clients / bosses if you're working, or even to family, etc.) when we really should. Eat, Pray, Love Author Elizabeth Gilbert recently spoke at the Center for Women's #C4WNEW Conference (Women's Conference) in Charleston. We thought she was ABSOLUTELY amazing!! And since it's just before the holidays, we wanted to share these as some pre-holiday tips for you - just to help you get your mind right before tearing yourself away from work and seeing family (although they're great for you to know regardless of the time of year anyway!). These tips are about protecting what's most important to you - what's most sacred. They're designed with women in mind (since this was a keynote at a women's conference), but they are quite applicable to men as well. Cheers and let me know your thoughts on these tips! We included the time-stamps below so you can jump to whatever tip interests you most. Of course, we love ALL of the tips! Absolutely excellent! What tips do you have to help get the most out of your holidays? 10 AMAZING Pre-Holiday Mindset Tips I got from listening to Elizabeth Gilbert - Author of Eat, Pray, Love: 1. 2:35 - The most powerful words a woman can say: I. Don't. Care. Remember, it is not your job to say yes to everything. It IS your job to know what to say YES to so you can have the power to say no to the things that aren't that important to you. 2. 3:51 - Know the Power of Boundaries....so you can protect the things you DO care about (like your time, your relationships, etc.). 3. 4:39 - The Key to Making ANYthing Sacred (like yourself, family, etc.) - draw a circle around it. Things are sacred because we say so. 4. 6:25 - You get to control who gets to walk around in your mind (fabulous Gandhi quote). Don't let negative talk from others enter your mental space. 5. 7:28 - The story of the Kali Durga Goddess (of the Hindu faith) brings some good lessons on how to protect your boundaries. 6. 10:26 - This is what mysticism (Elizabeth believes every religion has some form of a mystic) can teach us about tough situations: the most relaxed person in the room has ALL the power. 7. 15:20 - In difficult situations, it's important to know how to download the magic. How to find your peace and connect to the infinite (whether that be God for you, the universe, etc.). 8. 18:33 - The Story of Job (Biblical Reference from the Christian faith) reminds us that we have never commanded a sunrise. As much as we'd like to think that the Earth doesn't spin unless we crank it, it doesn't. Knowing a bigger power is above it all can actually provide great strength, power and peace in ANY situation. 9. 23:03 - Don't use that rope to hang yourself. Instead, use it to draw a circle around yourself - to declare and keep yourself sacred. And know that everything is always gonna be alright. That's the peace you have when you can connect with the infinite. 10. 23:04 - Knowing how to "download that magic" can give you the power to walk into ANY situation, any room in the world, with all the power you need. DOWNLOAD THE MAGIC: RECEIVE YOUR "AUTHENTIC MARKETING MAGIC" EBOOK https://theadsagency.lpages.co/ads-authentic-marketing-magic-ebook/ SUBSCRIBE TO OUR CHANNEL https://tinyurl.com/adsyoutubesubscribe SIGNUP FOR ADS EMAILS https://tinyurl.com/ADSemailsubscribe CHECK OUT OUR ADS PODCAST ON ITUNES: https://itunes.apple.com/us/podcast/theadsagencys-podcast/id1366370725?mt=2 ABOUT A.D.S. Andrea D. Smith, The ADS Agency Marketing & Branding Tips for Entrepreneurs & Career Professionals Website: https://theadsagency.co/ Instagram: https://www.instagram.com/theADSagency Facebook: https://www.facebook.com/theADSagency Twitter: https://www.twitter.com/theADSagency LinkedIn: https://www.linkedin.com/company/the-ads-agency/ MUSIC CREDIT: "Nouvelle Noel" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License http://creativecommons.org/licenses/by/3.0/ Title: Sleigh Bells Ringing License: Attribution 3.0 Recorded by Mike Koenig

If you've not heard the story of bamboo, you really need to hear this one - ESPECIALLY if you're an entrepreneur trying to authentically win in business.

Last week we asked the question: WHY do we sabotage our own business dreams? Today we're coming back to you with a special weekend-edition response to that - giving you 5 of our best ways we've found to NOT sabotage our dreams. Below is the quote we were speaking of from Marianne Williamson that helps us so much in this regard. Also, we'll include the link to the original video below for your convenience. Cheers and let us know how you combat this in your own world! “Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness that most frightens us. We ask ourselves, 'Who am I to be brilliant, gorgeous, talented, fabulous?' Actually, who are you not to be? You are a child of God. Your playing small does not serve the world. There is nothing enlightened about shrinking so that other people won't feel insecure around you. We are all meant to shine, as children do. We were born to make manifest the glory of God that is within us. It's not just in some of us; it's in everyone. And as we let our own light shine, we unconsciously give other people permission to do the same. As we are liberated from our own fear, our presence automatically liberates others.” ....keep shining. Be authentic. 5 TIPS COVERED IN THIS VIDEO: 1. Be sagacious about criticism 2. Keep a Success Journal (or Kudos Folder) - record your wins! Remind yourself of what you're good at. 3. Outsource & Learn (ways to deal with your own shortcomings / weaknesses). Acting like we know it all / enough will sabotage us, stagnate our growth. 4. Try a Kanban Board for combating the attractiveness and allure of perceived fires + eliminate excuses. Time-tracking and budget-checks are also a good thing to do (where we spend our time and money says a lot about our actual priorities in life). First Things First! Recommended books*: First Things First https://amzn.to/2z4wbqB The 4-Hour Work Week https://amzn.to/2PLH4Hp The ONE Thing https://amzn.to/2FiIrZX 5. Remember we were MADE to shine. Our playing small does not serve the world. Whenever you need to be reminded of this, re-read the quote above and internalize that for yourself. It is our light, not our darkness that most frightens us.

So today I brought you along with me for a bit of a fall run. Running by the river is a great way for me to clear my head, get some creative juices flowing, etc. And while running, a message came to me literally through a falling leaf. That message is about how we self-sabotage our own dreams. We ask and pray to the universe, God, etc. (insert whatever you believe here) for these magnanimous blessings of business, success, money, relationships - whatever it is. And we GET that opportunity. And then we let it go. We don't really work it, we don't really put in the effort. We literally put in minimal effort expecting maximum results and then seek to blame some outside forces for the failure later. Truthfully - it's not the universe's fault, God's fault, etc. - you were given what you asked for. You just failed to work it! This podcast is about WHY. Why do we do that? What are we actually afraid of? I want to remind you of a quote from one of my most favorite people, Marianne Williamson, regarding this subject: “Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness that most frightens us. We ask ourselves, 'Who am I to be brilliant, gorgeous, talented, fabulous?' Actually, who are you not to be? You are a child of God. Your playing small does not serve the world. There is nothing enlightened about shrinking so that other people won't feel insecure around you. We are all meant to shine, as children do. We were born to make manifest the glory of God that is within us. It's not just in some of us; it's in everyone. And as we let our own light shine, we unconsciously give other people permission to do the same. As we are liberated from our own fear, our presence automatically liberates others.” ....keep shining. Be authentic.

In this episode, entrepreneur Andrea D. Smith provides a practical and easy-to-remember definition of marketing. And she explains that it is NOT the same as sales. In fact, Andrea and Alicia talk about how to connect marketing to operations and eventually balance these two areas during the expansion phase of a business. The key is in recognizing operations management as a way to maintain your promises to your customers. Or as Andrea describes it, operations allow you to back-up your marketing promises with performance!

Welcome! You made it here. And that means you're likely an entrepreneur who's trying to figure out how to DIY your marketing. That also means you're dying to know how to get better results in your own marketing efforts. Here's an interesting fact for you: if you set marketing goals, you are 4.3X more likely to be successful in business.* Yes, we mean you. But how do you really go about achieving them? It starts with learning how to create your own meaningful marketing plan. Welcome to Authentic Marketing Magic. This is a place where entrepreneurs and personal branders can get simple, no-fuss help with creating authentically magical marketing plans that work in 2019. Let's go. RECEIVE YOUR "AUTHENTIC MARKETING MAGIC" EBOOK https://theadsagency.lpages.co/ads-authentic-marketing-magic-ebook/ SUBSCRIBE TO OUR CHANNEL https://tinyurl.com/adsyoutubesubscribe SIGNUP FOR ADS EMAILS https://tinyurl.com/ADSemailsubscribe GET YOUR MARKETING PLAN TOGETHER FOR 2019: Part 1: Getting Your Marketing Plan Together for 2019 (Business Goals) https://youtu.be/JF8iDNracu4 Part 2: Your Marketing Plan for 2019 Remembering WHO you are, WHO you serve plus doing a competitor refresh. https://youtu.be/Opyr_wAB50w Part 3: Your Marketing Plan for 2019 Incorporating the 7P's of Marketing in your plan https://youtu.be/nzaBFndf2BQ Part 4: Your Marketing Plan for 2019 How MUCH to spend, WHERE to spend it and HOW to track it. https://youtu.be/vteLr9BcD3o ----------------------------------------------------------------------------------------------------------- OTHER VIDEOS TO CHECK OUT: How to Get on the Today Show (and other National PR Tips for Your Business) https://youtu.be/ueg7iW_vnn8 How to Find the Target Audience for My Small Business https://youtu.be/ied32QVFy4U How to Create a POWERFUL Business Name: https://youtu.be/7i3z4Zjaokg How REAL Businesses Can Get 200+ YouTube Subscribers (in 5 Months) https://youtu.be/xUg-gBhpVck Download our ADS YouTube Checklist https://theadsagency.lpages.co/ads-youtube-checklist/ ADS PLAYLISTS TO CHECK OUT: Marketing 101 https://www.youtube.com/watch?v=V8QXQNWiY-M&list=PLc4rRgg2QMCGak4zU_CJtVsIPlRpUFv4u ADS Chats https://www.youtube.com/watch?v=ruWSqCSBGrg&list=PLc4rRgg2QMCGxur4jZYvzZZo42vY5E_7O Career Tips https://www.youtube.com/watch?v=LFRVVKfq56M&list=PLc4rRgg2QMCFkcHhIDBc1mDVAWDRxIQDM CHECK OUT OUR ADS PODCAST ON ITUNES: https://itunes.apple.com/us/podcast/theadsagencys-podcast/id1366370725?mt=2 ABOUT A.D.S. Andrea D. Smith, The ADS Agency Marketing & Branding Tips for Entrepreneurs & Career Professionals Website: https://theadsagency.co/ Instagram: https://www.instagram.com/theADSagency Facebook: https://www.facebook.com/theADSagency Twitter: https://www.twitter.com/theADSagency LinkedIn: https://www.linkedin.com/company/the-ads-agency/ MUSIC CREDIT "Cheery Monday" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License http://creativecommons.org/licenses/by/3.0/

Last week we were covering one of our final episodes of getting your marketing plan together for 2019. With that, we promised a gift to help you with your own planning, which is now available at the link below. This week, we're chatting with Atlanta's James Oliver, Jr. about a dream topic for many entrepreneurs: how to get on the Today Show! (Plus many other national media outlets for your small business). James' business was featured on the Today Show three times, along with other major media outlets like Good Morning America and others. We thoroughly enjoyed this conversation! This was held via Facebook Live, so please excuse it having to make our video in portrait mode as opposed to landscape (horizontal), but the content is still excellent and we hope you get some helpful ideas for yourself out of it. Let us know what questions you have for James or myself. We'd be happy to answer. Cheers and thanks! RECEIVE YOUR "AUTHENTIC MARKETING MAGIC" EBOOK https://theadsagency.lpages.co/ads-authentic-marketing-magic-ebook/ LINK TO JAMES OLIVER, JR's ARTICLE ABOUT NATIONAL PRESS https://optimal.marketing/blog/how-i-got-my-startup-on-today-show-npr/ SUBSCRIBE TO OUR CHANNEL https://tinyurl.com/adsyoutubesubscribe SIGNUP FOR ADS EMAILS https://tinyurl.com/ADSemailsubscribe GET YOUR MARKETING PLAN TOGETHER FOR 2019: Part 1: Getting Your Marketing Plan Together for 2019 (Business Goals) https://youtu.be/JF8iDNracu4 Part 2: Your Marketing Plan for 2019 Remembering WHO you are, WHO you serve plus doing a competitor refresh. https://youtu.be/Opyr_wAB50w Part 3: Your Marketing Plan for 2019 Incorporating the 7P's of Marketing in your plan https://youtu.be/nzaBFndf2BQ Part 4: Your Marketing Plan for 2019 How MUCH to spend, WHERE to spend it and HOW to track it. https://youtu.be/vteLr9BcD3o ----------------------------------------------------------------------------------------------------------- OTHER VIDEOS TO CHECK OUT: How to Find the Target Audience for My Small Business https://youtu.be/ied32QVFy4U How to Create a POWERFUL Business Name: https://youtu.be/7i3z4Zjaokg How REAL Businesses Can Get 200+ YouTube Subscribers (in 5 Months) https://youtu.be/xUg-gBhpVck Download our ADS YouTube Checklist https://theadsagency.lpages.co/ads-youtube-checklist/ ADS PLAYLISTS TO CHECK OUT: Marketing 101 https://www.youtube.com/watch?v=V8QXQNWiY-M&list=PLc4rRgg2QMCGak4zU_CJtVsIPlRpUFv4u ADS Chats https://www.youtube.com/watch?v=ruWSqCSBGrg&list=PLc4rRgg2QMCGxur4jZYvzZZo42vY5E_7O Career Tips https://www.youtube.com/watch?v=LFRVVKfq56M&list=PLc4rRgg2QMCFkcHhIDBc1mDVAWDRxIQDM CHECK OUT OUR ADS PODCAST ON ITUNES: https://itunes.apple.com/us/podcast/theadsagencys-podcast/id1366370725?mt=2 ABOUT A.D.S. Andrea D. Smith, The ADS Agency Marketing & Branding Tips for Entrepreneurs & Career Professionals Website: https://theadsagency.co/ Instagram: https://www.instagram.com/theADSagency Facebook: https://www.facebook.com/theADSagency Twitter: https://www.twitter.com/theADSagency LinkedIn: https://www.linkedin.com/company/the-ads-agency/ MUSIC CREDIT "Cheery Monday" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License http://creativecommons.org/licenses/by/3.0/ IMAGE CREDIT: Morehouse College: By Thomson200 [CC0], from Wikimedia Commons

Now is the time to start thinking about your marketing plan for 2019. Last week we talked about the elements of your marketing strategy (the 7P's of Marketing). This week, we're looking at budgets and tactics for your marketing plan: how MUCH to spend, WHERE to spend it and HOW to track it. Look out for our next episode coming out Tuesday, Oct. 23, 2018. This is our wrap-up video where we'll gift you with some wonderful tools to help make your own 2019 Marketing Planning so much easier! This is definitely a mini-series because there's a lot that goes into a marketing plan. Not just for the sake of HAVING one - but to actually create one that will work to help you reach your goals. Let's go.   VISIT OUR FACEBOOK GROUP: https://www.facebook.com/groups/571572943177555/   OTHER VIDEOS TO CHECK OUT: Part 1: Getting Your Marketing Plan Together for 2019 It all begins with your business goals! https://youtu.be/JF8iDNracu4   Part 2: Your Marketing Plan for 2019 Remembering who you are (mission, vision, values, USP's, UVP's), reconsidering your competition (SWOT Analysis) and your target audience (the importance of surveys and research). https://youtu.be/Opyr_wAB50w   Part 3: Your Marketing Plan for 2019: Incorporating the 7P's of Marketing https://youtu.be/nzaBFndf2BQ   How to Find the Target Audience for My Small Business https://youtu.be/ied32QVFy4U   How to Create a POWERFUL Business Name: https://youtu.be/7i3z4Zjaokg   The BEST Secrets of Networking: https://youtu.be/ruWSqCSBGrg ELEVATE Your Launch Parties: https://www.youtube.com/watch?v=ZjgkwMVlikk&t=23s   ADS PLAYLISTS TO CHECK OUT: Marketing 101: https://www.youtube.com/watch?v=V8QXQNWiY-M&list=PLc4rRgg2QMCGak4zU_CJtVsIPlRpUFv4u ADS Chats: https://www.youtube.com/watch?v=ruWSqCSBGrg&list=PLc4rRgg2QMCGxur4jZYvzZZo42vY5E_7O Career Tips: https://www.youtube.com/watch?v=LFRVVKfq56M&list=PLc4rRgg2QMCFkcHhIDBc1mDVAWDRxIQDM CHECK OUT OUR ADS PODCAST ON ITUNES: https://itunes.apple.com/us/podcast/theadsagencys-podcast/id1366370725?mt=2 SUBSCRIBE! https://tinyurl.com/adsyoutubesubscribe SIGNUP FOR ADS EMAILS!: https://tinyurl.com/ADSemailsubscribe ABOUT A.D.S. Andrea D. Smith, The ADS Agency Marketing & Branding Tips for Entrepreneurs & Career Professionals      Website: https://theadsagency.co/      Instagram: https://www.instagram.com/theADSagency      Facebook: https://www.facebook.com/theADSagency      Twitter: https://www.twitter.com/theADSagency      LinkedIn: https://www.linkedin.com/company/the-ads-agency/   Music Credit: Cheery Monday Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License http://creativecommons.org/licenses/by/3.0/   SOUND-EFFECT CREDIT: Title: Crickets Chirping At Night Uploaded: 01.10.15 License: Public Domain Recorded by Lisa Redfern

Now is the time to start thinking about your marketing plan for 2019. Last week we talked about remembering who you are (mission, vision, values, USP's, UVP's), reconsidering your competition (SWOT Analysis) and your target audience (the importance of surveys and research). This week, we start digging into the elements of your marketing strategy and ultimately, next week, we'll start looking at budgeting and tactics in your marketing plan. Look out for that next episode coming out Tuesday, Oct. 16, 2018. This is definitely a mini-series because there's a lot that goes into a marketing plan. Not just for the sake of HAVING one - but to actually create one that will work to help you reach your goals. Let's go. OTHER VIDEOS TO CHECK OUT: Part 1: Getting Your Marketing Plan Together for 2019 It all begins with your business goals! https://youtu.be/JF8iDNracu4 Part 2: Your Marketing Plan for 2019 Remembering who you are (mission, vision, values, USP's, UVP's), reconsidering your competition (SWOT Analysis) and your target audience (the importance of surveys and research). https://youtu.be/Opyr_wAB50w How to Find the Target Audience for My Small Business https://youtu.be/ied32QVFy4U How to Create a POWERFUL Business Name: https://youtu.be/7i3z4Zjaokg The BEST Secrets of Networking: https://youtu.be/ruWSqCSBGrg ELEVATE Your Launch Parties: https://www.youtube.com/watch?v=ZjgkwMVlikk&t=23s ADS PLAYLISTS TO CHECK OUT: Marketing 101: https://www.youtube.com/watch?v=V8QXQNWiY-M&list=PLc4rRgg2QMCGak4zU_CJtVsIPlRpUFv4u ADS Chats: https://www.youtube.com/watch?v=ruWSqCSBGrg&list=PLc4rRgg2QMCGxur4jZYvzZZo42vY5E_7O Career Tips: https://www.youtube.com/watch?v=LFRVVKfq56M&list=PLc4rRgg2QMCFkcHhIDBc1mDVAWDRxIQDM CHECK OUT OUR ADS PODCAST ON ITUNES: https://itunes.apple.com/us/podcast/theadsagencys-podcast/id1366370725?mt=2 SUBSCRIBE! https://tinyurl.com/adsyoutubesubscribe SIGNUP FOR ADS EMAILS!: https://tinyurl.com/ADSemailsubscribe ABOUT A.D.S. Andrea D. Smith, The ADS Agency Marketing & Branding Tips for Entrepreneurs & Career Professionals Website: https://theadsagency.co/ Instagram: https://www.instagram.com/theADSagency Facebook: https://www.facebook.com/theADSagency Twitter: https://www.twitter.com/theADSagency LinkedIn: https://www.linkedin.com/company/the-ads-agency/ Music Credit: Cheery Monday Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License http://creativecommons.org/licenses/by/3.0/ SOUND-EFFECT CREDIT: Artist: All Free Sound Effects Song: Tape Rewind Download/Stream: /CvWQ29F9

Now is the time to start thinking about your marketing plan for 2019. Last week we talked about business goals - because, yes, your marketing plan begins with that. This week, we're talking about the next steps: remembering who you are (mission, vision, values, USP's, UVP's), reconsidering your competition (SWOT Analysis) and your target audience (the importance of surveys and research). Next week, we will go further towards marketing strategy and ultimately budgeting and tactics in your marketing plan. Look out for that next episode coming out Tuesday, Oct. 9, 2018. This is definitely a mini-series because there's a lot that goes into a marketing plan. Not just for the sake of HAVING one - but to actually create one that will work to help you reach your goals. Let's go. VIDEOS TO CHECK OUT: Part 1: Getting Your Marketing Plan Together for 2019 https://youtu.be/JF8iDNracu4 How to Find the Target Audience for My Small Business https://youtu.be/ied32QVFy4U How to Create a POWERFUL Business Name: https://youtu.be/7i3z4Zjaokg The BEST Secrets of Networking: https://youtu.be/ruWSqCSBGrg ELEVATE Your Launch Parties: https://www.youtube.com/watch?v=ZjgkwMVlikk&t=23s ADS PLAYLISTS TO CHECK OUT: Marketing 101: https://www.youtube.com/watch?v=V8QXQNWiY-M&list=PLc4rRgg2QMCGak4zU_CJtVsIPlRpUFv4u ADS Chats: https://www.youtube.com/watch?v=ruWSqCSBGrg&list=PLc4rRgg2QMCGxur4jZYvzZZo42vY5E_7O Career Tips: https://www.youtube.com/watch?v=LFRVVKfq56M&list=PLc4rRgg2QMCFkcHhIDBc1mDVAWDRxIQDM CHECK OUT OUR ADS PODCAST ON ITUNES: https://itunes.apple.com/us/podcast/theadsagencys-podcast/id1366370725?mt=2 SUBSCRIBE! https://tinyurl.com/adsyoutubesubscribe SIGNUP FOR ADS EMAILS!: https://tinyurl.com/ADSemailsubscribe ABOUT A.D.S. Andrea D. Smith, The ADS Agency Marketing & Branding Tips for Entrepreneurs & Career Professionals Website: https://theadsagency.co/ Instagram: https://www.instagram.com/theADSagency Facebook: https://www.facebook.com/theADSagency Twitter: https://www.twitter.com/theADSagency LinkedIn: https://www.linkedin.com/company/the-ads-agency/ Music Credit: Cheery Monday Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License http://creativecommons.org/licenses/by/3.0/

Now is the time to start thinking about your business goals for 2019. Yes, I said business goals, because your marketing plan begins with that. A surprising amount of small businesses haven't actually given much thought to their business goals. You know you want to make money. You know you need to keep the lights on, make payroll (if you're big enough for that already), keep your clients happy, etc. But what do we really want to accomplish? Are we on expansion mode? Market penetration mode? Are we on new product development this year? Are we just trying to figure out how to really reach our target audience for the first time? Start here. Everything starts with your business goals. Join us next week, Tuesday, October 2, for Part 2 of getting your marketing plan together for 2019. This is definitely a mini-series because there's a lot that goes into a marketing plan. Not just for the sake of HAVING one. But to actually create one that will work to help you reach your goals. Let's go.   OTHER VIDEOS TO CHECK OUT: How to Create a POWERFUL Business Name The BEST Secrets of Networking ELEVATE Your Launch Parties ADS PLAYLISTS TO CHECK OUT: Marketing 101 ADS Chats Career Tips SUBSCRIPTIONS: CHECK OUT OUR ADS PODCAST ON ITUNES SUBSCRIBE TO ADS YOUTUBE SIGNUP FOR ADS EMAILS ABOUT A.D.S. Andrea D. Smith, The ADS Agency Marketing & Branding Tips for Entrepreneurs & Career Professionals Website Instagram  Facebook Twitter LinkedIn Music Credit: Cheery Monday Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License https://creativecommons.org/licenses/by/3.0/

Remember the Four Agreements? One of our favorite lessons from that book is to remember this: nothing anyone ever does is actually because OF you. Because actions are caused by thoughts and beliefs, adn that is nothing you can control for someone else. You can influence it. But you have no ultimate control over it. What we CAN control is our responses to others. We can control our own attitudes, thoughts and actions. And that is where our power lies in any situation. You always have control of yourself. This week's YouTube and IGTV episodes are all about conflict resolution in business. If you're human and you interact with other humans, guess what? You're going to always be dealing with it. Every single year. Our tips for handling them are included here. What tips do you have??   OTHER VIDEOS TO CHECK OUT: How to Create a POWERFUL Business Name: https://youtu.be/7i3z4Zjaokg The BEST Secrets of Networking: https://youtu.be/ruWSqCSBGrg ELEVATE Your Launch Parties: https://www.youtube.com/watch?v=ZjgkwMVlikk&t=23s ADS PLAYLISTS TO CHECK OUT: Marketing 101: https://www.youtube.com/watch?v=V8QXQNWiY-M&list=PLc4rRgg2QMCGak4zU_CJtVsIPlRpUFv4u ADS Chats: https://www.youtube.com/watch?v=ruWSqCSBGrg&list=PLc4rRgg2QMCGxur4jZYvzZZo42vY5E_7O Career Tips: https://www.youtube.com/watch?v=LFRVVKfq56M&list=PLc4rRgg2QMCFkcHhIDBc1mDVAWDRxIQDM CHECK OUT OUR ADS PODCAST ON ITUNES: https://itunes.apple.com/us/podcast/theadsagencys-podcast/id1366370725?mt=2 SUBSCRIBE! https://tinyurl.com/adsyoutubesubscribe SIGNUP FOR ADS EMAILS!: https://tinyurl.com/ADSemailsubscribe ABOUT A.D.S. Andrea D. Smith, The ADS Agency Marketing & Branding Tips for Entrepreneurs & Career Professionals Website: https://theadsagency.co/ Instagram: https://www.instagram.com/theADSagency Facebook: https://www.facebook.com/theADSagency Twitter: https://www.twitter.com/theADSagency LinkedIn: https://www.linkedin.com/company/the-ads-agency/ MUSIC CREDIT: "Bittersweet" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License http://creativecommons.org/licenses/by/3.0/

No more gmail addresses on your business cards! If you're a business owner who's still using a personal email address on your business card, website, etc, this is your month to uplevel (finally) to a business email address. If you've been putting that one off, worrying about getting it done for some reason or just never knew that that was an issue - leave your comments for us below about why or leave any questions you might have. We'd love to know your thoughts. And otherwise - don't let this month pass without getting your own proper, company email address. It's such a SMALL thing that really only matters when you DON'T have it. Don't let your email address be the reason you can't up level in your business. SUBSCRIBE TO OUR CHANNEL https://tinyurl.com/adsyoutubesubscribe SIGNUP FOR ADS EMAILS https://tinyurl.com/ADSemailsubscribe OTHER VIDEOS TO CHECK OUT: How to Create a POWERFUL Business Name: https://youtu.be/7i3z4Zjaokg The BEST Secrets of Networking https://youtu.be/ruWSqCSBGrg ELEVATE Your Launch Parties https://www.youtube.com/watch?v=ZjgkwMVlikk&t=23s ADS PLAYLISTS TO CHECK OUT: Marketing 101 https://www.youtube.com/watch?v=V8QXQNWiY-M&list=PLc4rRgg2QMCGak4zU_CJtVsIPlRpUFv4u ADS Chats https://www.youtube.com/watch?v=ruWSqCSBGrg&list=PLc4rRgg2QMCGxur4jZYvzZZo42vY5E_7O Career Tips https://www.youtube.com/watch?v=LFRVVKfq56M&list=PLc4rRgg2QMCFkcHhIDBc1mDVAWDRxIQDM CHECK OUT OUR ADS PODCAST ON ITUNES: https://itunes.apple.com/us/podcast/theadsagencys-podcast/id1366370725?mt=2 ABOUT A.D.S. Andrea D. Smith, The ADS Agency Marketing & Branding Tips for Entrepreneurs & Career Professionals Website: https://theadsagency.co/ Instagram: https://www.instagram.com/theADSagency Facebook: https://www.facebook.com/theADSagency Twitter: https://www.twitter.com/theADSagency LinkedIn: https://www.linkedin.com/company/the-ads-agency/ MUSIC CREDIT "Cheery Monday" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License http://creativecommons.org/licenses/by/3.0/ Title: Buzzer Uploaded: 07.13.10 License: Sampling Plus 1.0 Recorded by cognito File Size: 295 KB Downloads: 131860 Title: Service Bell Help Uploaded: 5.09.18 License: Attribution 3.0 Recorded by Daniel Simion File Size: 270 KB Downloads: 34960

This weekend I was fortunate enough to attend my client's MaD Metamorphosis Summit right here in Atlanta. Additionally, today I witnessed Georgia Supreme Court's new Chief Justice - Harold Melton - get sworn in at the State Capitol. Very amazing. One of the most important takeaways from this weekend's event and today's swearing in ceremony was this concept of loving the you that you see in the mirror. Here are my reflections on why that's important in the business world especially. SUBSCRIBE TO OUR CHANNEL https://tinyurl.com/adsyoutubesubscribe SIGNUP FOR ADS EMAILS https://tinyurl.com/ADSemailsubscribe OTHER VIDEOS TO CHECK OUT: How to Create a POWERFUL Business Name: https://youtu.be/7i3z4Zjaokg The BEST Secrets of Networking https://youtu.be/ruWSqCSBGrg ELEVATE Your Launch Parties https://www.youtube.com/watch?v=ZjgkwMVlikk&t=23s ADS PLAYLISTS TO CHECK OUT: Marketing 101 https://www.youtube.com/watch?v=V8QXQNWiY-M&list=PLc4rRgg2QMCGak4zU_CJtVsIPlRpUFv4u ADS Chats https://www.youtube.com/watch?v=ruWSqCSBGrg&list=PLc4rRgg2QMCGxur4jZYvzZZo42vY5E_7O Career Tips https://www.youtube.com/watch?v=LFRVVKfq56M&list=PLc4rRgg2QMCFkcHhIDBc1mDVAWDRxIQDM CHECK OUT OUR ADS PODCAST ON ITUNES: https://itunes.apple.com/us/podcast/theadsagencys-podcast/id1366370725?mt=2 ABOUT A.D.S. Andrea D. Smith, The ADS Agency Marketing & Branding Tips for Entrepreneurs & Career Professionals Website: https://theadsagency.co/ Instagram: https://www.instagram.com/theADSagency Facebook: https://www.facebook.com/theADSagency Twitter: https://www.twitter.com/theADSagency LinkedIn: https://www.linkedin.com/company/the-ads-agency/ MUSIC CREDIT "Cheery Monday" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License http://creativecommons.org/licenses/by/3.0/ SUPER SOUL SUNDAY CLIP: The Revelation that changed Dr. Maya Angelou's Life | Super Soul Sunday | Oprah Winfrey Network | OWN https://www.youtube.com/watch?v=gwuAntPHGVM&list=PLc4rRgg2QMCEY275ZU-xUZYlj19qhoFi-&index=8 "THE ANSWER MAN" MOVIE CLIP: Initial release: July 24, 2009 Director: John Hindman Box office: 47,865 USD Screenplay: John Hindman Producers: Kevin J. Messick, Jana Edelbaum Source: Kazamon Original link: https://www.youtube.com/watch?v=QI5RbrguMeA&index=9&list=PLc4rRgg2QMCEY275ZU-xUZYlj19qhoFi-

Ever struggled with the question "who's your ideal client?" Or "who's your target audience?" It can be hard to say - ESPECIALLY when you feel like your product or service can help so many people! I've heard people say "anyone breathing" is there audience. And most people feel like their services can help the entire world. The problem is - we can't pay to reach the entire world. Even Bill Gates might have a hard time with that. ;) So what's the solution? We focus in on our highest value products / services and the people who are MOST likely to benefit from them and have the ability + motivation to buy them. That's what this video is about. In this video, we share with you 8 Solid Tips for Finding Your Own Target Audience: 1. Research your competition 2. Look at your current customer base 3. Analyze your own products & services 4. Consider your audience's demographics 5. Consider their psychographics 6. Questions to ask yourself (once you think you've honed in on your target(s)) 7. Check out other people's research 8. Do your OWN research SUBSCRIBE TO OUR YOUTUBE CHANNEL GRAB OUR GUIDE ON GETTING YOUR FIRST 100 & 200 SUBSCRIBERS HERE ON YOUTUBE OTHER VIDEOS TO CHECK OUT: How to Create a POWERFUL Business Name The BEST Secrets of Networking ELEVATE Your Launch Parties ADS PLAYLISTS TO CHECK OUT: Marketing 101 ADS Chats Career Tips SUBSCRIPTIONS: CHECK OUT OUR ADS PODCAST ON ITUNES SUBSCRIBE TO ADS YOUTUBE SIGNUP FOR ADS EMAILS ABOUT A.D.S. Andrea D. Smith, The ADS Agency Marketing & Branding Tips for Entrepreneurs & Career Professionals Website Instagram  Facebook Twitter LinkedIn Music Credit: Samba Isobel Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License http://creativecommons.org/licenses/by/3.0/

Trying to figure out how to fix your brand? Is your brand suffering from lackluster performance and an embarrassing lack of engagement with your customers? The answer lies right here: infuse some M.A.G.I.C. in your brand! OTHER VIDEOS TO CHECK OUT: How to Create a POWERFUL Business Name The BEST Secrets of Networking ELEVATE Your Launch Parties ADS PLAYLISTS TO CHECK OUT: Marketing 101 ADS Chats Career Tips SUBSCRIPTIONS: CHECK OUT OUR ADS PODCAST ON ITUNES SUBSCRIBE TO ADS YOUTUBE SIGNUP FOR ADS EMAILS ABOUT A.D.S. Andrea D. Smith, The ADS Agency Marketing & Branding Tips for Entrepreneurs & Career Professionals Website Instagram  Facebook Twitter LinkedIn Title: Magic Wand Noise Uploaded: 05.30.09 License: Attribution 3.0 Recorded by Mike Koenig Title: Service Bell Help Uploaded: 5.09.18 License: Attribution 3.0 Recorded by Daniel Simion IMAGE CREDIT: Michelangelo's David: Editorial credit: lornet / Shutterstock.com "Infinite Perspective" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License http://creativecommons.org/licenses/by/3.0/

In case you didn't know, John Hope Bryant paid a much appreciated visit to the members of the Atlanta Black Chamber last week. Why? Oh...just to deliver The Memo. ;) Check out some of our favorite highlights here. OTHER VIDEOS TO CHECK OUT: How to Create a POWERFUL Business Name The BEST Secrets of Networking ELEVATE Your Launch Parties ADS PLAYLISTS TO CHECK OUT: Marketing 101 ADS Chats Career Tips SUBSCRIPTIONS: CHECK OUT OUR ADS PODCAST ON ITUNES SUBSCRIBE TO ADS YOUTUBE SIGNUP FOR ADS EMAILS ABOUT A.D.S. Andrea D. Smith, The ADS Agency Marketing & Branding Tips for Entrepreneurs & Career Professionals Website Instagram  Facebook Twitter LinkedIn

We live in a society that says you can do, be and have anything you want. While that's true - do we really want "it all" at once? And who defines "it all"? Listen as Jaaz Jones of MaD Miracles, LLC and Andrea D. Smith of The ADS Agency chat through what "it all" means. *Note: this was originally a Facebook Live chat, so please pardon the acknowledgement of people saying hello, etc.  VIDEOS TO CHECK OUT: How to Create a POWERFUL Business Name The BEST Secrets of Networking ELEVATE Your Launch Parties ADS PLAYLISTS TO CHECK OUT: Marketing 101 ADS Chats Career Tips SUBSCRIPTIONS: CHECK OUT OUR ADS PODCAST ON ITUNES SUBSCRIBE TO ADS YOUTUBE SIGNUP FOR ADS EMAILS ABOUT A.D.S. Andrea D. Smith, The ADS Agency Marketing & Branding Tips for Entrepreneurs & Career Professionals Website Instagram  Facebook Twitter LinkedIn

Are you a Georgia business-owner and need to know how to update your business address? It's not necessarily as intuitive as you might think. Here's a quick and simple walk through to show you where to click, where to go and how to navigate to what you need. Boom! Easy. (Once you know). PS - SAVE THE DATE!!! Tues., July 24, 2018 - 8pm ET, come talk with us on our Facebook Live - an EXCLUSIVE and very special Facebook Live with THE one and only Jaaz Jones of Mad Miracles, LLC. Seriously a cross between Oprah and Tim Ferriss. DO. NOT. MISS. THIS   VIDEOS TO CHECK OUT: How to Create a POWERFUL Business Name The BEST Secrets of Networking ELEVATE Your Launch Parties ADS PLAYLISTS TO CHECK OUT: Marketing 101 ADS Chats Career Tips SUBSCRIPTIONS: CHECK OUT OUR ADS PODCAST ON ITUNES SUBSCRIBE TO ADS YOUTUBE SIGNUP FOR ADS EMAILS ABOUT A.D.S. Andrea D. Smith, The ADS Agency Marketing & Branding Tips for Entrepreneurs & Career Professionals Website Instagram  Facebook Twitter LinkedIn "BossaBossa" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License http://creativecommons.org/licenses/by/3.0/

These tips are simple but critical! If you're an entrepreneur, solopreneur, personal brander, author, etc. or even a career professional, these are common mistakes that you're far too good for. Take a quick check and make sure this isn't you! Covered in this episode: 1. Broken links 2. Avatar size 3. Consistent bios 4. Business email 5. LinkedIn Pic looks like YOU!!! 6. Business Cards 7. Seconds it takes for your site to LOAD. 8. Follow-Up Meetings VIDEOS TO CHECK OUT: How to Create a POWERFUL Business Name The BEST Secrets of Networking ELEVATE Your Launch Parties ADS PLAYLISTS TO CHECK OUT: Marketing 101 ADS Chats Career Tips SUBSCRIPTIONS: CHECK OUT OUR ADS PODCAST ON ITUNES SUBSCRIBE TO ADS YOUTUBE SIGNUP FOR ADS EMAILS ABOUT A.D.S. Andrea D. Smith, The ADS Agency Marketing & Branding Tips for Entrepreneurs & Career Professionals Website Instagram  Facebook Twitter LinkedIn Music Credit: Samba Isobel Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License http://creativecommons.org/licenses/by/3.0/

Do you remember what your One Word for 2018 is? Now's a great time to go back and reflect on that. Not too late to incorporate it afresh or to a deeper extent in your world!! Read our original One Word for 2018 New Year's Eve Blog. Watch our original One Word for 2018 Video VIDEOS TO CHECK OUT: How to Create a POWERFUL Business Name The BEST Secrets of Networking ELEVATE Your Launch Parties ADS PLAYLISTS TO CHECK OUT: Marketing 101 ADS Chats Career Tips SUBSCRIPTIONS: CHECK OUT OUR ADS PODCAST ON ITUNES SUBSCRIBE TO ADS YOUTUBE SIGNUP FOR ADS EMAILS ABOUT A.D.S. Andrea D. Smith, The ADS Agency Marketing & Branding Tips for Entrepreneurs & Career Professionals Website Instagram  Facebook Twitter LinkedIn Music Credit: "Rainbows" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License http://creativecommons.org/licenses/by/3.0/

Wondering what IGTV is, why it is and how to use it? Here are all the basics to get you started – including how to upload a video from mobile and web (once that bug is fixed). Check out our video tutorial below plus these tips and things to know (be sure to watch the intro video for IGTV as well), then let us know what YOU think about IGTV. Will you be using it? Launched last week in San Francisco with an event featuring some of their most popular creators, IGTV (Instagram Television) is the latest innovation by Facebook's greatest acquisition – Instagram (IG). IG is now 8 yrs old and has a global community of over one billion monthly active users. HERE ARE THE IGTV BASICS SO FAR: What is it? LONGER VIDEO: A new app to watch long-form video. That's “long-form” by Instagram standards. So videos need to be between 15 seconds to 10 minutes (certain users, if you're big enough, can do 1 hr long content right now). Previously, the max time limit on IG was 1 minute. VERTICAL VIDEO: Instagram states that IGTV is “built for how you actually use your phone.” So everything now will need to be in portrait mode as opposed to landscape. How does it work? STAND-ALONE APP: IGTV has a separate app that you can download, but it also an in-app feature as well. You can see that as a separate button on the top right of your screen on your phone or as a button on your profile page once you create your own IGTV channel. AUTOMATIC CONTENT: IGTV starts playing automatically as soon as you click on the app. It shows you content from people you already follow on IG and others you might like based on your interests (supposedly), assuming that you don't want to search for what you want to see. So far, I haven't seen any content by people I want to see it from – it seems to have pre-loaded content from the influencers and top creatives it featured in its launch party. DISCOVER CONTENT: You can search (which some users have found disappointing so far) or swipe up to discover more content IG thinks you'll like. You can switch between: For You Following Popular Continue Watching (where you can continue watching videos you had to leave before) Engagement Like most IG posts and stories, you can like, comment and send videos to friends in DM. You can also interact with friends, fans, etc. right there in the app. See someone's videos right there, follow them from there, etc. What should we know? Anyone can start their own channel (like YouTube). Just upload a video directly through the app or web. You can watch how to upload a video, add a title and description via our latest YouTube video on this. You can also put links in the description of videos to drive traffic outside of IG. Opportunities to monetize IGTV will be coming in the future are coming. (No ads on IGTV yet). Future ad revenue potential for IG: $5.48B in 2018 alone. To size videos for IGTV, go for 1080 x 1920 (just switch the values in Adobe Premiere Pro, Final Cut Pro or whatever you use to edit videos). Be sure to check out the launch party video here and let us know what you think! Why did Instagram do this? They say teens are watching 40% less TV and are instead watching more creators online. The number of creators has grown exponentially (its now reached 100s of millions of followers according to Kevin – co-Founder of IG). On the IG platform, people watched 60% more video in the past year. So Kevin feels how we watch and what we watch is changing quickly. IGTV is their answer to this. IGTV Launch Messaging: “Mobile-first” – built with your phone in mind. They want people to love vertical video. Simple: do one thing and one thing really will (saying at IG). Intuitive to use. Quality: the BEST videos, not just all of them. Swipe around to check out creator's channels (discovery). Content Strategy for IGTV: What are people planning for their IGTV channels? Here are some of IG's best content creator's plans so far for IGTV. @brycexavier – motivational tips, random thoughts, etc. @lelepons – comedy skits, dance videos, etc. Over 25M (biggest influencer on IG). Perfected the 1min sketch. More time: more comedy to come. Starting her own cooking show. Friends competing to see what dish is the best, she decides at the end. Sneak peek of new episode she did. “What's cooking with Lele Pons” IGTV Timeline: 2010: square photos and filters 2013: launched video (5 yrs ago) 2016: launched stories (100s of Ms share stories) 2018: long form, vertical video from the creators you love. Mobile-first, simple, quality. SUBSCRIPTIONS: CHECK OUT OUR ADS PODCAST ON ITUNES SUBSCRIBE TO ADS YOUTUBE SIGNUP FOR ADS EMAILS ABOUT A.D.S. Andrea D. Smith, The ADS Agency Marketing & Branding Tips for Entrepreneurs & Career Professionals Website Instagram  Facebook Twitter LinkedIn  

You wouldn't necessarily think there's much you could learn about business from a guy who's a forester. Growing up (and even now), my dad loved tromping around in the woods, tackling the nation's largest forest fires, prescribing forest fires and probably so much more I have not a clue about. He's now the pastor of a small, humble AME church in Union Springs, AL and teaches agriculture at one of the world's greatest HBCU's (Historically Black Colleges and Universities): Tuskegee University. So what can this global marketing gal learn from her Smokey-the-Bear-like dad about business? Plenty. Apparently, he's always been smarter than the average bear.

In the wake of Kate Spade and Anthony Bourdain's suicides last week, it made me think about the value of life and the state of mental health in America. We do so much to treat our physical bodies and quite little attention to our mental states and health. Not doing so lead can lead to deep depression and ultimately things like suicides, mass shootings, homicides and more. I'm no expert in mental health, but what I do know is that we need to do more to care for ourselves and others. And the biggest lessons from all of this? (1) Be kind to others because you truly never know what they're going through and (2) Know your purpose in life. That's a serious pathway towards the richest and most meaningful life possible. OTHER VIDEOS TO CHECK OUT: How to Create a POWERFUL Business Name The BEST Secrets of Networking ELEVATE Your Launch Parties ADS PLAYLISTS TO CHECK OUT: Marketing 101 ADS Chats Career Tips SUBSCRIPTIONS: CHECK OUT OUR ADS PODCAST ON ITUNES SUBSCRIBE TO ADS YOUTUBE SIGNUP FOR ADS EMAILS ABOUT A.D.S. Andrea D. Smith, The ADS Agency Marketing & Branding Tips for Entrepreneurs & Career Professionals Website Instagram  Facebook Twitter LinkedIn Music Credit: Samba Isobel Kevin MacLeod (incompetech.com). Licensed under Creative Commons: By Attribution 3.0 License http://creativecommons.org/licenses/by/3.0/

Looking for something that helps make Twitter make sense? Do you not get Twitter? Just not your most fun platform (or your best ROI platform)? Anybody can use a social media management platform like HootSuite, Buffer or Sprout Social to manage and schedule social media posts, tweets, etc. But what if you manage several social media accounts? What if you want to do some real engagement with your Twitter followers without taking forever to scroll through that Twitter home page (i.e. like your Facebook timeline)? What if you want to quickly be able to scan what's happening in national / global news versus local news, the business arena, your top engagers, etc.? This is a tool you absolutely need to check out. TweetDeck is a tool that's free and easy to use - plus it works so seamlessly for your main Twitter account (and any others you happen to have to take care of). Here's a few tips to use it: First go to TweetDeck.Twitter.com to access your own free account. It helps if you've already logged into Twitter. It will walk you through how to set it up from there, which only takes a few minutes. Maybe 15 max.  Go back to Twitter and set up your lists. Lists are interests of yours. Want to see what your competition is doing? Set up a private list that only you can see where you can monitor their tweets. Want to keep up on the latest in industry news? You can make a list for that. The point is, whatever it is that you want to track in Twitter (hashtags for a conference, etc.) - make a list for it in Twitter. Do this on a laptop. Just hover over your profile image (i.e. "avatar" as some people call it) on the top right corner of your Twitter homepage, scroll down to the "Lists" option underneath "Profile." From there, it will easily walk you through setting up new lists. Just click create a list, name the list, then select whomever you want to be a part of that list. Then select if you want it to be public or private. You can add on a description to the list if you like (more helpful if you want the list to be public and are interested in getting people to subscribe to that list). Boom - done. In TweetDeck, create a new "column" where you can monitor your list whenever you like. Just click "add column" on the far left, dark grey column-bar, find your list and follow the steps from there. Easy-peasy. Organize the lists as you like! Now, you can easily organize your lists by clicking the "toggle" looking button on the far right of any list column you have in TweetDeck. If you click that, you'll see a drop-down menu where you can click left / right arrows to move the column to the left or right in TweetDeck, you'll see options to edit your column or delete it, etc.  That's it! You can search for hashtags using TweetDeck and easily create a column to monitor any hashtag you like. Follow your competitors using TweetDeck. Follow your top customers / clients. Follow your top fans / engagers. It's a great tool for social listening as well as engaging with those who matter most to you. Try it out and see how you like it! Any questions? Just ask here.   OTHER VIDEOS TO CHECK OUT: How to Create a POWERFUL Business Name The BEST Secrets of Networking ELEVATE Your Launch Parties ADS PLAYLISTS TO CHECK OUT: Marketing 101 ADS Chats Career Tips SUBSCRIPTIONS: CHECK OUT OUR ADS PODCAST ON ITUNES SUBSCRIBE TO ADS YOUTUBE SIGNUP FOR ADS EMAILS ABOUT A.D.S. Andrea D. Smith, The ADS Agency Marketing & Branding Tips for Entrepreneurs & Career Professionals Website Instagram  Facebook Twitter LinkedIn Music Credit: Samba Isobel Kevin MacLeod (incompetech.com). Licensed under Creative Commons: By Attribution 3.0 License http://creativecommons.org/licenses/by/3.0/

How do you create a powerful business name? You start with (1) homework, (2) brainstorming with friends (preferably with a bottle of wine), (3) remembering what NOT to do and (4) following these 6 best tips on how to name your business. Some of these you might be surprised by! Check this out and share it with a friend before they name their business. OTHER VIDEOS TO CHECK OUT: The BEST Secrets of Networking ELEVATE Your Launch Parties ADS PLAYLISTS TO CHECK OUT: Marketing 101 ADS Chats Career Tips SUBSCRIPTIONS: CHECK OUT OUR ADS PODCAST ON ITUNES SUBSCRIBE TO ADS YOUTUBE SIGNUP FOR ADS EMAILS ABOUT A.D.S. Andrea D. Smith, The ADS Agency Marketing & Branding Tips for Entrepreneurs & Career Professionals Website Instagram  Facebook Twitter LinkedIn MUSIC CREDIT: "Hard Boiled" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License http://creativecommons.org/licenses/by/3.0/

Last year to the day, I chatted with my sister, Nicole Smith-Hall of Charleigh Rocks, all about what it's like to be a mompreneur and the things she struggled with balancing it all (especially from a marketing / branding perspective). This year, we're leaving the conversation up to you. What should we chat about? Tell us in the comments below - we'd LOVE to know. Also, should we do this YouTube live? Traditionally, we've only gone live on Facebook, but if you think it's worth it, we'll go live here too! Up to you. Cheers and thanks! VIDEOS TO CHECK OUT: The BEST Secrets of Networking: https://youtu.be/ruWSqCSBGrg ELEVATE Your Launch Parties: https://www.youtube.com/watch?v=ZjgkwMVlikk&t=23s ADS PLAYLISTS TO CHECK OUT: Marketing 101: https://www.youtube.com/watch?v=V8QXQNWiY-M&list=PLc4rRgg2QMCGak4zU_CJtVsIPlRpUFv4u ADS Chats: https://www.youtube.com/watch?v=ruWSqCSBGrg&list=PLc4rRgg2QMCGxur4jZYvzZZo42vY5E_7O Career Tips: https://www.youtube.com/watch?v=LFRVVKfq56M&list=PLc4rRgg2QMCFkcHhIDBc1mDVAWDRxIQDM CHECK OUT OUR ADS PODCAST ON ITUNES: https://itunes.apple.com/us/podcast/theadsagencys-podcast/id1366370725?mt=2 SUBSCRIBE! https://tinyurl.com/adsyoutubesubscribe SIGNUP FOR ADS EMAILS!: https://tinyurl.com/ADSemailsubscribe ABOUT A.D.S. Andrea D. Smith, The ADS Agency Marketing & Branding Tips for Entrepreneurs & Career Professionals Website: https://theadsagency.co/ Instagram: https://www.instagram.com/theADSagency Facebook: https://www.facebook.com/theADSagency Twitter: https://www.twitter.com/theADSagency LinkedIn: https://www.linkedin.com/company/the-ads-agency/ MUSIC CREDIT: "Cheery Monday" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License http://creativecommons.org/licenses/by/3.0/

When we're little, we never really realize how important, special, marvelous and INCREDIBLY wise our mothers actually are. Of course, it's not until we get much older that that begins to make sense to us. In this latest video, we're chatting all about the marketing lessons we can get from our moms. Check it out and share your favorite mom-marketing, business and life lessons here! We'd love to hear them. Cheers and Happy Mother's Day to all the moms out there! You are supremely adored. 6 LESSONS MOM CAN TEACH US ABOUT MARKETING: 1. Be a Master Delegator 2. Pick your battles 3. Be the master of delight 4. Create a sense of community 5. Be selfless 6. Be the Master Planner   OTHER VIDEOS TO CHECK OUT: The BEST Secrets of Networking: https://youtu.be/ruWSqCSBGrg ELEVATE Your Launch Parties: https://www.youtube.com/watch?v=ZjgkwMVlikk&t=23s ADS PLAYLISTS TO CHECK OUT: Marketing 101: https://www.youtube.com/watch?v=V8QXQNWiY-M&list=PLc4rRgg2QMCGak4zU_CJtVsIPlRpUFv4u ADS Chats: https://www.youtube.com/watch?v=ruWSqCSBGrg&list=PLc4rRgg2QMCGxur4jZYvzZZo42vY5E_7O Career Tips: https://www.youtube.com/watch?v=LFRVVKfq56M&list=PLc4rRgg2QMCFkcHhIDBc1mDVAWDRxIQDM CHECK OUT OUR ADS PODCAST ON ITUNES: https://itunes.apple.com/us/podcast/theadsagencys-podcast/id1366370725?mt=2 SUBSCRIBE! https://tinyurl.com/adsyoutubesubscribe SIGNUP FOR ADS EMAILS!: https://tinyurl.com/ADSemailsubscribe ABOUT A.D.S. Andrea D. Smith, The ADS Agency Marketing & Branding Tips for Entrepreneurs & Career Professionals Website: https://theadsagency.co/ Instagram: https://www.instagram.com/theADSagency Facebook: https://www.facebook.com/theADSagency Twitter: https://www.twitter.com/theADSagency LinkedIn: https://www.linkedin.com/company/the-ads-agency/ MUSIC CREDIT: "Cheery Monday" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License http://creativecommons.org/licenses/by/3.0/

So you've hired your first marketing person ever. Congratulations! Now what?? What should you expect? How should you work together? Well there are a LOT of things to know there, but here are 3 simple things you can do right away to make sure you're getting the most out of your new relationship. OTHER VIDEOS TO CHECK OUT: The BEST Secrets of Networking ELEVATE Your Launch Parties ADS PLAYLISTS TO CHECK OUT: Marketing 101 ADS Chats Career Tips SUBSCRIPTIONS: CHECK OUT OUR ADS PODCAST ON ITUNES SUBSCRIBE TO ADS YOUTUBE SIGNUP FOR ADS EMAILS ABOUT A.D.S. Andrea D. Smith, The ADS Agency Marketing & Branding Tips for Entrepreneurs & Career Professionals Website Instagram  Facebook Twitter LinkedIn MUSIC CREDIT: "Backbay Lounge" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License http://creativecommons.org/licenses/by/3.0/

If you're a new business owner, you already know: you're the chief cook and bottle washer, main sales guy, marketing guru, CFO and everything else all in one. But exactly how DO we get people to buy something? What is that journey that we as consumers or even B2B (business-to-business) buyers go through in order to make a purchase? Well here are some basics to give you a framework to work with. In this episode, you'll learn the following fundamentals of customer journeys: AIDA The 5 A's Know, Like & Trust     ADS VIDEOS TO CHECK OUT: The BEST Secrets of Networking: https://youtu.be/ruWSqCSBGrg  ELEVATE Your Launch Parties: https://www.youtube.com/watch?v=ZjgkwMVlikk&t=23s    ADS PLAYLISTS TO CHECK OUT: Marketing 101: https://www.youtube.com/watch?v=V8QXQNWiY-M&list=PLc4rRgg2QMCGak4zU_CJtVsIPlRpUFv4u    ADS Chats: https://www.youtube.com/watch?v=ruWSqCSBGrg&list=PLc4rRgg2QMCGxur4jZYvzZZo42vY5E_7O    Career Tips: https://www.youtube.com/watch?v=LFRVVKfq56M&list=PLc4rRgg2QMCFkcHhIDBc1mDVAWDRxIQDM   CHECK OUT OUR ADS PODCAST ON ITUNES: https://itunes.apple.com/us/podcast/theadsagencys-podcast/id1366370725?mt=2   SUBSCRIBE! https://tinyurl.com/adsyoutubesubscribe   SIGNUP FOR ADS EMAILS!: https://tinyurl.com/ADSemailsubscribe   ABOUT A.D.S. Andrea D. Smith, The ADS Agency Marketing & Branding Tips for Entrepreneurs & Career Professionals      Website: https://theadsagency.co/        Instagram: https://www.instagram.com/theADSagency       Facebook: https://www.facebook.com/theADSagency       Twitter: https://www.twitter.com/theADSagency       LinkedIn: https://www.linkedin.com/company/the-ads-agency/   MUSIC CREDIT: "BossaBossa" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License http://creativecommons.org/licenses/by/3.0/

WHAT “IF” BY RUDYARD KIPLING CAN TEACH US ABOUT ANALYSIS PARALYSIS, PERFECTIONISM PARALYSIS AND THE “DONE IS BETTER THAN PERFECT” CONCEPT. Two of the biggest enemies of success: Analysis Paralysis and Perfectionism Paralysis. We have so much negative talk and artificial roadblocks in our heads that keeps us from starting or finishing something: a business, that website, our book, that song, that album, the company app. We end up endlessly tweaking - never finishing. How do we get around that? Perhaps the concept of "done is better than perfect" can help with that - but when is that appropriate and when is it not? Do we sacrifice excellence for productivity? Do we trade off the time it takes to master a craft for the sake of churning out projects? Come chat with us about it here and let us know what you think! We're tying our thoughts into the famous poem "If" by Rudyard Kipling and another concept around the French word "Bricolage" - plus we have two book recommendations for you from Jon Acuff. From this, we've extracted 3 tips for you:  Set a firm deadline Be comfortable with flaws Remember every master was once a beginner JON ACUFF BOOKS DISCUSSED: “Finish”: https://amzn.to/2GMkmLy “Start”: https://amzn.to/2JsRx4h OTHER VIDEOS TO CHECK OUT: The BEST Secrets of Networking ELEVATE Your Launch Parties ADS VIDEO PLAYLISTS TO CHECK OUT: Marketing 101 ADS Chats Career Tips CHECK OUT OUR ADS PODCAST ON iTUNES: SUBSCRIBE TO ADS: Our ADS YouTube Channel (so you n ever miss a beat). ADS EMAILS   ABOUT A.D.S. Andrea D. Smith, The ADS Agency Marketing & Branding Tips for Entrepreneurs & Career Professionals Website: (you're on it!) Instagram Facebook Twitter LinkedIn   MUSIC CREDIT: "Hard Boiled" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License http://creativecommons.org/licenses/by/3.0/

"You are the steward of the cluster that’s drawn to your brand.” Today, we’re simultaneously in control of our brands and not in control, as we build an increasingly diverse audience across diffused media platforms and touch points. It’s this dynamic that Gabriella Mirabelli spends most of her time helping big media and tech brands navigate. We talked about millennials, media brands, and more this week on the On Brand podcast.   About Gabriella Mirabelli Gabriella Mirabelli is the foremost authority on translating millennial behavioral trends for executives at major media enterprises. She was listed on Inc. as one of the "5 Unsung Heroes of New Media" and is the CEO and co-founder of ANATOMY, a New York based, Emmy Award winning creative agency and branding consultancy. As the host of The Up Next Podcast, she talks with the brightest innovators, risk takers, and disrupters on the front lines of change from Hollywood, Wall St., Silicon Valley, and beyond. Over the last half decade, Gabriella has studied how the practices of media brands intersect with the media consumption habits of millennials. Her most recent in-depth report “Millennials At the Gate” is an examination of streaming, ad blocking, and piracy habits of young millennials. It has been cited by major publications such as Forbes, The Wrap, MediaPost, and Yahoo Finance. Episode Highlights What are the top millennial behavioral trends that brand builders need to be aware of? First, Gabriella focuses on what she calls "young millennials — ages 18–24. Two-thirds of millennials are ad blocking. Sixty-nine percent are pirating and, of those, 67% think there’s nothing wrong with that." How can we translate these trends into brand initiatives? “It’s all about the touch points, the overall experience. Social platforms are giving that emotional payoff.” As brand builders, we have to make sure that we’re creating a brand that means something to our audience. Surrendering control of our brands. “We’re both in control and not in control of our brands today. You are the steward of the cluster that’s drawn to your brand. Apple is a great example of this." When it comes to media, are we marketing the show — content brands — or the larger network brand? As Gabriella noted, “I have a strong opinion about this. It’s the show brand. You go to see the show. You don’t go to the AMC theater. You go to see the movie playing there. Unless you’re an art house theater that curates and adds meaning. They’re about creating a better experience with real butter on the popcorn, where the ushers care about film.” What brand has made Gabriella smile recently? “Netflix. And what I love is that they don’t market to me obnoxiously but they still have meaning to me. They care about audience and experience." To learn more, go to Gabriella’s podcast website (UpNextPodcast.com) and check out the ANATOMY website. As We Wrap ... Before we go, I want to flip the microphone around to our community …Recently Andrea D. Smith gave us a shout for our 100th episode featuring Seth Godin. Thanks for listening! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Order now at Amazon and check out GetScrappyBook.com for special offers and extras. Until next week, I’ll see you on the Internet!

“If you’re looking at risks, you’re going to want to quantify those risks.” Whether its upset customers, out-of-control advocates, or failed campaigns, marketers have their hands full when it comes to managing online brand reputation in the digital age. In his new book — Managing Online Reputation — Communications Advisor Charlie Pownall does just that. I couldn’t wait to learn more on this week’s episode of the On Brand podcast. About Charlie Pownall Charlie Pownall is a communications adviser who draws on twenty years’ experience in public relations, government communications, advocacy and digital and social media marketing to advise companies, public sector bodies and individuals how to protect, manage and defend their reputations. Previously Charlie was Regional Managing Director (Asia-Pacific) at public relations consultancy Burson-Marsteller, Global Communications Manager at advertising and marketing network WPP plc and Group Communications Director at European digital agency SYZYGY AG. He started his career as a speechwriter and press officer at the European Commission. Charlie divides his time between Hong Kong and London, and is a regular commentator and speaker at conferences, business schools and universities. He is author of Managing Online Reputation. As We Wrap … Before we go, I want to flip the microphone around to our community … Recently Andrea D. Smith gave a shout out to our recent episode featuring Sarah Green Carmichael of the Harvard Business Review. Thanks for listening, Andrea! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. And finally a reminder that On Brand is brought to you by the Social Brand Forum. This premier digital marketing experience takes place September 22-23 in beautiful Iowa City, Iowa. Learn from experts like Jay Baer, Joe Pulizzi, and Gini Dietrtich in the heart of the heartland. Listeners of the show get the best rate when they register using promo code ONBRAND at socialbrandforum.com. Until next week, I’ll see you on the Internet!

“How do we create the perception of trust?” That is the million dollar questions for individuals and brands alike. And it’s a central question addressed in Heidi Grant Halvorson’s new book No One Understands You and What to Do About It. I couldn’t wait to talk to this successful social psychologist speaker and author about trust, perception, first impressions, and everything in between on this week’s episode of the podcast. About Heidi Grant Halvorson Heidi Grant Halvorson is a social psychologist who researches, writes, and speaks about the science of motivation. She is the author of the new book No One Understands You and What To Do About It, as well the national best-seller Nine Things Successful People Do Differently. She is also Associate Director of Columbia Business School’s Motivation Science Center, and a frequent contributor to Fast Company, Harvard Business Review, and Business Insider. Heidi is a member of the American Psychological Association, the Association for Psychological Science, and the Society for Personality and Social Psychology, and was recently elected to the highly selective Society for Experimental Social Psychology. She received her PhD in social psychology from Columbia University. As We Wrap … Recently Andrea D. Smith tweeted after listening to last week’s interview with Siegel+Gale’s David Srere saying that she “loved it.” Thanks Andrea! We love hearing that. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about Digital Strategy Boot Camp and the industry leading Social Brand Forum now. Until next week, I’ll see you on the Internet!