Podcasts about ideal client

Send us a textShownotes can be found at https://www.profitwithlaw.com/492Most law firm owners think they need better systems, more leads, or another hire to scale—but the real bottleneck? It's often you.If you're buried in day-to-day operations, constantly firefighting, or holding off on delegation because “no one can do it like you,” this episode is the shift you've been waiting for.This week, I sit down with business alignment coach Emily Aarons to unpack the inner work behind building a thriving, scalable firm. We talk mindset, energy, and the hidden beliefs that keep law firm owners stuck—plus actionable strategies to break free from the grind and lead like a true CEO.Chapters:[00:00] Unlocking Law Firm Growth: Moshe's first encounter with visualization and Emily Aarons [03:27] Harnessing Intuition: Why trusting your instincts is the hidden CEO superpower [07:21] The Overworked Attorney's Dilemma: Escaping overwhelm and realigning your law firm's vision [10:23] Time Audits and Energy Alignment: How to reclaim your day and boost profitability [15:12] Letting Go to Scale Up: The mindset shift required to delegate legal work and lead like a CEO [22:20] Designing Your Ideal Law Firm Life: Step-by-step to create your profitable, fulfilling future [24:18] Breaking Old Patterns: How to address burnout, reset priorities, and reclaim yourself [32:18] The Million-Dollar Crossroads: Making fearless, intuitive decisions for the next level [37:39] Stop Overthinking, Start Growing: Bypassing analysis paralysis for faster law firm results [42:27] Daily Practices for Lawyer Wellbeing: Emily's meditations and next steps to thriveResources mentioned:Book your FREE strategy session today!: profitwithlaw.com/strategysessionTake the Law Firm Growth Assessment and find out how you rate as a law firm owner! Check out our Profit with Law YouTube channel!Learn more about the Profit with Law Elite Coaching Program hereProfit with Law Episode 381 - How to Align Your Energy and Become Unstoppable with Emily AaronsWho Not How by Dan SullivanConnect with Emily Aarons: WebsiteCEO Sanctuary SeriesJoin our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com.Connect with Moshe on:Facebook - https://www.facebook.com/moshe.amselLinkedIn - https://www.linkedin.com/in/mosheamsel/

In this episode of The School of Healing, host Dominiece Clifton sits down with Catharine O'Leary to explore her powerful transition from a corporate career to purpose-driven entrepreneurship. Catharine shares how understanding your ideal client, leaning into personal development, and aligning with your passion are key to long-term success. Together, they unpack the mindset shifts required for growth, the importance of community and connection, and how real transformation happens when you listen deeply—to yourself and to those you serve. This conversation is a must-listen for entrepreneurs craving clarity, confidence, and connection on their journey.Key TakeawaysPersonal development is crucial for entrepreneurs to navigate challenges.Making a decision to explore new opportunities can lead to growth.It's essential to find passion in your work to achieve success.Checking all the boxes doesn't guarantee happiness or fulfillment.Misalignment in business can signal the need for change.Entrepreneurship requires resilience and the ability to adapt.Success is often a long journey, not an overnight achievement. Entrepreneurship is 90% mindset, 10% strategy.Understanding your clients is key to creating effective offerings.Clarity in messaging beats creativity.Real-time conversations with clients provide invaluable insights.About Catharine O'LearyCatharine O'Leary has spent over 30 years helping businesses like Apple, Pepsi, and Blackberry unlock growth by leveraging client intelligence. As the founder of the Client Intelligence Agency (CIA), she ensures businesses gather and act on real-time insights to align with their clients, build loyalty, and stay ahead of market shifts.Known for her no-nonsense, results-focused approach, Catharine helps businesses avoid missed opportunities by using client intelligence to fuel innovation, drive growth, and build lasting relationships. When you understand your clients better, you make smarter decisions—and unlock sustainable success.Connect with Catharine O'LearyEmail: Catharine@catharineoleary.comFree Tool -- Ideal Client AI Toolkit Connect with Catharine on InstagramConnect with Catharine on LinkedInSupport the showIMPORTANT LINKS AND RESOURCES: Discover Where You Are Getting Stuck In Your Business, By Taking My Free 3-minute quiz: https://confusionloop.com/ Women Entrepreneurs, schedule your free Clarity Call here Learn more about Move And Still's service offerings: https://movexstill.com/ CONNECT WITH DOM: Learn about Transformation YOUniversity, my 12-week biz coaching program for women entrepreneurs at https://domrclifton.com/coaching-for-women/ IG - @DominieceRClifton LI- Dominiece R. Clifton Email me: hello@movexstill.com A GIFT FOR YOU! Don't forget to subscribe, rate, and review the show on Apple Podcasts to be entered into a drawing to receive my new book FREE! I will be picking one winner monthly. Just send me the screenshot at hello@movestill.com to enter.

Nicki Chang-Powless is an international speaker, Client Attraction Specialist, Business Strategist, and with her book “Putting the Pieces Together: Your Survival Guide to the First Five Years in Business” also an Amazon Bestselling Author. Her specialty in Client Attraction helps business owners STAND OUT and attract more clients with ease! Identify the best marketing strategies that will get you the best return on your investment and get there fast. Her programs have made such an impact on the small business community that she was the recipient of the 2018 Best New Business Venture award at the SuPEARLative Awards and the 2019 Entrepreneur of the Year at the Business from the Heart Awards.Today, Nicki helps business owners work less and make more by designing a business journey that is fun and simple!Kathi and Nicki discussed the importance of a clear and compelling marketing message. Nicki emphasized that the message should focus on the target audience's needs and challenges, and how the product or service can solve them. She also highlighted the need for a unique positioning and value proposition. Nicki shared a process to help identify strengths and understand the target audience's language and motivations. They also discussed the importance of feedback and testing different topics with the audience. Nicki discussed the two main factors that determine success in marketing.https://link.ncpconsulting.net/0Dcp0Support the show

Send us a textBlending Human Ingenuity and AI in Digital Transformation with Matt of Red Hawk TechnologiesIn this episode of The Wireless Way, host Chris Whitaker welcomes Matt, the CEO and co-founder of Red Hawk Technologies. They explore Matt's journey from a musician to a tech leader, his vision for digital transformation, and how Red Hawk's unique 'development as a service' model supports mid-market companies. Matt shares insights into blending AI with human creativity in the development process, AI's role in modern software engineering, and ensuring data integrity in IOT solutions. The episode concludes with advice for companies on navigating digital transformation, the impact of AI on the workforce, and recommended reads for business leaders.00:00 Introduction and Guest Welcome00:21 Matt's Background and Red Hawk Technologies00:43 The Concept of Digital Transformation01:59 Matt's Musical Journey05:36 AI and Human Creativity in Development10:22 Ideal Clients for Red Hawk Technologies12:06 Digital Transformation and AI Readiness15:52 Exploring IoT and Data Integrity17:01 Challenges in IoT Implementation20:11 The Role of AI in IoT Solutions22:05 Red Hawk's Development as a Service Model27:22 Advice for Embracing Digital Transformation28:59 Final Thoughts and Book RecommendationsMore on MattBook mentioned- Gap and the GainSupport the showCheck out my website https://thewirelessway.net/ use the contact button to send request and feedback.

AI is transforming how spa owners market, hire, and lead—and the shift is happening fast. In this episode, Daniela reveals how to actually use ChatGPT to grow your spa by getting ultra-clear on your Ideal Client Avatar. Discover how spa CEOs can use simple prompts to attract aligned, rebooking clients, save time on marketing, and reduce burnout—all while building a boutique brand that feels authentic and sustainable. Whether you're just dabbling in AI or ready to go all-in, this episode will help you train ChatGPT to become your secret marketing assistant (with soul). What you'll learn during this episode: Why 40–45% of small businesses will use AI by 2026—and what it means for spas How to use ChatGPT to define your Ideal Client Avatar (ICA) Prompts that create emotionally resonant marketing content How ICA clarity leads to better clients, fewer refunds, and scalable growth Pro tips to train ChatGPT on your tone, voice, and unique spa brand Resources Mentioned in Episode #444:  AI Is Coming for Your Spa (In the Best Way): How to Use ChatGPT to Attract Ideal Clients Download the freebie - 26 ChatGPT Prompts for Spa McKinsey Report Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here. IG / @addoaesthetics WEB / addoaesthetics.com YOUTUBE / @addoaesthetics LINKEDIN / @addoaesthetics   ABOUT THE SPA MARKETING MADE EASY HOST      Daniela Woerner is the founder and CEO of Addo Aesthetics, a leading community for aesthetic professionals, and the creator of the Growth Factor® Framework—a proven system that has helped 582 six- and seven-figure spa owners scale their businesses with strategy and systems. With nearly two decades in the aesthetics industry, Daniela has trained alongside top physician-dispensed brands, consulted with leading dermatologists, and helped thousands of spa professionals streamline their operations and maximize profitability. Her mission? To transform overworked aesthetic professionals into Spa CEOs - building a business and life they love with the strategic systems needed for long-term financial growth. As the host of the Spa Marketing Made Easy podcast, Daniela brings expert insights, real-world strategies, and in-depth conversations to help spa owners elevate their marketing, optimize their operations, and create sustainable success. With over 400 published episodes, 1 million+ downloads, and a ranking in the top 1% of all podcasts worldwide, Spa Marketing Made Easy is the go-to resource for spa and aesthetic professionals looking to level up. Tune in each week for actionable strategies, expert interviews, and inspiration to help you build a thriving, systemized, and scalable spa business!  

Larry Mietus (Chief Excuse Obliterator) is the Founder of Speaking of Strategy. He is an engaging speaker, business consultant, author, podcaster, and educator with a wealth of practical, hands-on experience. His expertise encompasses leadership development, organizational design, employee engagement, and sales and marketing strategies. His clients run the gamut from "Mom and Pop" businesses to international enterprises. He is a frequent contributor on LinkedIn. Larry has also been quoted in HR Magazine, the most widely read and respected Human Resources publication in the world. He is a guest speaker for Vistage International, the world's largest executive coaching organization. Larry is the author of “We Tried That Once” And Other Popular Excuses That Sabotage Business Success!00:00 - 00:17 "So I really think, you know, when you said, you know, what do I do best? I get people to think and hopefully I get people to take themselves a little bit less seriously because I'm thoroughly convinced when you look at businesses and professional sports teams, the ones that are more light hearted having fun are getting better results.” — Larry Mietus00:18 - 00:38 Welcome to Peppershock Media's Marketing Expedition Podcast00:39 - 01:33 Larry's Background01:34 - 17:32 Marketing Essentials Moment: What to Expect in Working with an Agency (Part 2)17:33 - 21:04 Welcome to the show, Larry!21:05 - 23:28 Larry's Consulting Approach23:29 - 27:11 Restoring Entrepreneurial Passion27:12 - 29:47 Consulting Process & Company Culture29:48 - 32:22 Success Stories32:23 - 37:38 Marketing Challenges & Awareness37:39 - 38:15 Poderific, baby! Whether you're looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered. 38:16 - 42:23 Networking & Referral Strategies42:24 - 46:21 Ideal Clients & Business Fundamentals46:22 - 50:29 Book Writing Process & Purpose50:30 - 53:03 Book Marketing Strategies53:04 - 54:22 Reach out to Larry & Get your copy of his book “We Tried That Once” And Other Popular Excuses That Sabotage Business Success! (https://www.amazon.com/stores/Larry-Mietus/author/B08NHQG8L8?ref=ap_rdr&store_ref=ap_rdr&isDramIntegrated=true&shoppingPortalEnabled=true)54:23 - 55:13 Thank you so much, Larry! Share this podcast, give us a review, and enjoy your marketing journey!55:14 - 56:00 Join the Marketing Expedition Community today! Like what you hear, but need more information?Meet with Rhea Allen#businessconsultant #leadershipdevelopment #marketingstrategies #MarketingEssentialsMoment #clientexpectations #keyperformanceindicators #KPIs #businessvisibility #topofmindawareness #bookwriting #overcomingexcuses Hosted on Acast. See acast.com/privacy for more information.

In this special Summer Series Flip episode, I sit down with my dear friend Stephanie Cartin, co-founder of Entreprenista, for a deep dive into personal branding, refined messaging, and sustainable visibility. We unpack why building a personal brand is more essential than ever in 2025, and I share my step-by-step framework for how to get seen, get known, and get paid—without burning out or chasing the algorithm. We talk about the real meaning of a personal brand, why clarity and credibility matter more than more followers, and how to own your authority through strategic, story-driven content. I also open up about my own journey—what happened behind the scenes after hitting 7 figures, how I rebuilt with more alignment, and why power content and momentum messaging are now at the heart of everything I teach. If you're ready to stop playing small, stop performing, and start leading with real resonance, this episode will meet you exactly where you are. Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!  KEY POINTS:  02:42 Summer Show Flip Episode 04:54 Defining a Personal Brand 08:19 Messaging vs. Content 10:29 Owning Your Authority 21:39 Business Tools and Automation 26:06 Building a Business with Contractors 26:53 The Importance of Automation and Human Touch 28:04 Mastering Social Media Messaging 29:38 Momentum Messaging Framework 34:39 Special Messaging Offer 36:35 TikTok Whirlwind and Diversification 41:29 Looking Forward to 2025 44:57 Ideal Clients and Audience 47:20 Biggest Business Secret 49:31 Conclusion and Newsletter Invitation QUOTABLES: “ Their challenge is that they keep thinking that more followers or just more content creation or this or that is gonna help them get there. But it's really that messaging and really making sure that you are standing out for being known for something specific.” - Julie Solomon  “ I feel like so many times, and even for myself, as founders, like we're really good at building our businesses, but messaging and copywriting, that messaging might not be our area of expertise. It's like we know what we wanna get across and we know what our purpose is, but how do we actually get the right words to be able to actually message what that is?”- Stephanie Cartin GUEST RESOURCES: You can listen to more of Stephanie on The Entreprenista Podcast Listen to Stephanie's Episode of The Influencer Podcast RESOURCES: [JOIN MY VISIBILITY TRAINING] With just 1 hour a week, my proven content framework will help you refine your messaging and turn your offers into consistent, scalable sales. Click here to get access to my new training! [HIGH LEVEL SUPPORT] Ready to unlock your next level of growth? Applications are now open for my 1:1 VIP sessions and high level coaching opportunities. Click here to apply. [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence. Follow Julie on Instagram! MUST HAVES THIS MONTH: [MASTER YOUR MARKETING] Looking for an easy way to manage your email marketing, events, and social in one place? Constant Contact has you covered, with AI tools that make it even easier. Test it out free for 30 days and start growing your list the simple way. Try Constant Contact free for 30 days and start growing your list the simple way. [NO TECH? NO PROBLEM.] Shopify's drag-and-drop templates, AI tools, and built-in support make launching a business easier than ever. Start selling for just $1/month.

If your marketing feels like it's falling flat - or you're attracting clients who aren't quite the right fit - you might not need more leads. You might need more alignment. In this episode of The Encore Entrepreneur, Lori shares the truth about ideal clients - and why defining your GEM client (Gravitational Pull,  Emotionally aligned, Mirror moment) can radically shift how you show up, what you say, and who says “yes” to working with you. You'll learn: Why we resist getting clear on our ideal client — and how that's holding you back The GEM framework that helps you attract clients who feel like “OMG, this is for me!” The second filter every business owner needs: Ready, Willing, and Able What happens when your message goes from vague to vibrantly specific A simple 10-minute action to help you start speaking directly to the people who need you most If you've ever found yourself saying, “I could help anyone… so why is no one biting?” - this episode is your turning point. Schedule a call today! Click HERE to receive your free gift - Get Clients to Say "YES!" The Ultimate Social Proof Checklist Every Business Needs to Built Trust and Boost Sales Resources: Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!  Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses.  Join now!  Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients.  Schedule here!  Connect with Lori

Do you find yourself struggling to define who your business is really for? Maybe you're casting a wide net—hoping to help “everyone”—but still not connecting with the people who truly need you. As a health or wellness professional stepping into entrepreneurship, it's easy to feel overwhelmed and unsure whose problems you're meant to solve. In this episode, Suzy Wraines breaks down why trying to serve everyone leads to confusion and burnout (for both you and your clients) and how getting specific about your ideal client is the key to growing your business. Discover the crucial question you need to be asking when choosing who you'll work with, learn how to align your business with your true calling, and find the confidence to say “no” without guilt. Get ready to simplify your path, serve with purpose, and finally build a business that feels right for you!Starting a Business Simplified Website: https://www.startingabusinesssimplified.com/Episode #126-Contents:(00:00) Intro (00:29) Niche Marketing for Health Professionals(05:33) Army Medic Experience(06:50) Soul's True Purpose or Skill?(11:18) "Define Your Target Customer" Get full access to Starting a Business Simplified at startingabusinesssimplified.substack.com/subscribe

In this episode, we break down the real meaning of branding and why it's the sum of every experience, every touchpoint, and every memory people have with your practice. Danielle shares some fantastic insights on how to go beyond just visuals—like logos and colors—and focus on the details that truly matter, from the way your team answers the phone to the scent in your waiting room. We talk about the three core branding questions every practice owner should ask before even thinking about design: What problem do you solve? How do you solve it differently? And who do you solve it for? Danielle also walks us through how to find your emotional core by channeling your “inner toddler” and asking “why” until you get to the heart of your brand's purpose. We also dive into the importance of backing up your brand promises with real action, the difference between brand promises and core values, and why being authentic and consistent is key to building trust with both clients and your team. Danielle shares some great examples of employer branding, showing how practices can attract the right team members by being clear about who they are—and who they're not. We cover how to maintain brand consistency as you scale, the importance of ongoing brand management, and how to keep your messaging human and specific in the age of AI. If you're wondering when to start thinking about branding, Danielle's advice is clear: the sooner, the better—ideally before you even open your doors. We also talk about why it's okay (and actually necessary) to be picky about the clients you attract, and how serving everyone can actually hurt your brand in the long run. Whether you're just starting out or looking to take your practice's brand to the next level, this episode is packed with actionable tips, real-world examples, and expert advice to help you build a veterinary brand that resonates and endures. Tune in to learn how to create a brand that's more than just a logo—it's a lasting promise to your clients, your team, and your community.

In this Australian Retirement Podcast episode, your hosts Drew Meredith, from Wattle Partners, and James O'Reilly, from Northeast Wealth cover a range of topics including  the need to keep reviewing your investment philosophy, how to avoid the mistakes in 2025, and why James said ‘No' to an ideal client. If you like this Australian Retirement Podcast episode, you'll love the series. Don't forget to subscribe for weekly shows on Apple, Spotify, YouTube or wherever you get your podcasts. Topics covered today: - Golf - Investment philosophies - Lodging NOITC forms - Managing salary sacrifice payments - Utilising carry-forward concessional caps - Taking the right pension payments - Having correct valuations for unlisted assets - When to have your ITR completed Resources for this episode Ask a question (select the Retirement podcast): https://bit.ly/R-quest  Rask Resources All services: https://bit.ly/R-services Financial Planning: https://bit.ly/R-plan  Invest with us: https://bit.ly/R-invest  Access Show Notes: https://bit.ly/R-notes  Ask a question: https://bit.ly/R-quest  DISCLAIMER: This podcast contains general financial information only. That means the information does not take into account your objectives, financial situation, or needs. Because of that, you should consider if the information is appropriate to you and your needs, before acting on it. If you're confused about what that means or what your needs are, you should always consult a licensed and trusted financial planner. Unfortunately, we cannot guarantee the accuracy of the information in this podcast, including any financial, taxation, and/or legal information. Remember, past performance is not a Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of Building the Billion Dollar Business, Ray Sclafani explores one of the most powerful yet overlooked growth strategies in the financial advisory space: defining your ideal client profile. He shares why the most successful advisory firms aren't chasing more clients—they're focused on the right ones. Ray outlines five actionable steps to help advisors gain clarity, specialize effectively, and align their services to deliver greater value. Listeners will learn how ideal client profiling boosts marketing impact, sharpens referrals, strengthens team focus, and drives smarter, more sustainable growth.Key TakeawaysClarity on who you serve best is crucial.Specialization helps advisors stand out in a crowded market.High-performing teams use ideal client profiling for strategy.Clarity makes referrals sharper and marketing easier.Document both known and unknown client needs.Align your value proposition with client needs.Customize messaging to speak directly to your ideal client.Evolve your ideal client profile as your firm grows.For more information click here to visit the Best in the Business Blog.Find Ray and the ClientWise Team on the ClientWise website or LinkedIn | Twitter | Instagram | Facebook | YouTubeTo join one of the largest digital communities of financial advisors, visit exchange.clientwise.com.

If you're curious as to if you have any stored emotions or trauma that might be causing your illness, preventing you from achieving your goals, or even just showing up as the best, authentic version of yourself, I invite you to take my free Stored Emotions and Trauma Quiz.In this episode, I talk about how losing a “perfect” client exposed something much deeper.Scarcity has shown up in my life in so many ways, and in this conversation, I share exactly how I've worked through it and how I help my clients do the same. I get into the beliefs that quietly block abundance, like not wanting to seem salesy or charging “too much.” I walk through how your energy can attract the wrong people, how trauma wires us to play small, and what it actually takes to shift into clarity and alignment. If you've ever felt stuck, this episode will help you figure out why.Timestamps:[00:00] Introduction[04:14] Why unpacking your baggage attracts your ideal clients[07:27] Don't let fear narratives control your mindset[14:43] Shifting from “I'm not good enough” to abundance[19:45] Stop pouring into fear and start choosing safety[23:01] Why challenges are really opportunities to grow[25:59] Time abundance starts with intentionalityFind More From Dr. Stephanie Davis:Dr. Stephanie Davis | WebsiteQuantum Rx | InstagramQuantum Rx | Skool

If you are worried that your ideal clients aren't out there or just need a little hope right now, this episode is for you. Rebekah Mays, a LinkedIn ghostwriter for Climatetech executives, shares exactly how she landed her dream project with an ideal client – and much more! And if you like what you hear, we'd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.

Peter Murphy Lewis is the founder of StrategicPete.com and a fractional Chief Marketing Officer who helps CEOs turn overwhelming marketing data into clear paths for revenue and growth. His expertise spans industries like software, travel, media—even zoos and banks, which are more alike than you might think.Peter has hosted two TV shows, recently produced and narrated a documentary, and leads his unique life from a literal zoo where he lives with his family. Known for his innovative approach, Peter specializes in building resilient, high-performing teams and aligning marketing efforts with measurable success.00:00 - 00:15 " So there's a staffing crisis in the United States in healthcare. So I taught people how to use LinkedIn to recruit people from community colleges. And it's an organic way for companies that don't have a strong marketing budget to growth hack their staffing crisis.” — Peter Murphy Lewis00:16 - 00:35 Welcome to Peppershock Media's Marketing Expedition Podcast00:36 - 01:20 Peter's Bio01:21 - 17:26 Marketing Essentials Moment: What to Expect in Working with an Agency17:27 - 18:57 Welcome to the show, Peter!18:58 - 20:52 What is a Fractional CMO?20:53 - 23:38 Transitioning Clients & Team Development23:39 - 26:15 Case Study: Wildlife Resort Marketing26:16 - 29:37 Husband-Wife Team Dynamics29:38 - 33:56 Podcasting & Personal Branding in Healthcare33:57 - 34:33 Poderific, baby! Whether you're looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered. 34:34 - 37:34 Repurposing PR & Community Engagement37:35 - 39:54 Book Writing & Intern Development39:55 - 42:58 Advice for Marketing Students & New Grads42:59 - 45:09 Ideal Clients & Expanding Services45:10 - 46:32 Documentary Projects & Storytelling46:33 - 47:30 Reach out to Peter47:31 - 48:43 Thank you so much, Peter! Share this podcast, give us a review, and enjoy your marketing journey!48:44 - 49:31 Join the Marketing Expedition Community today! Like what you hear, but need more information?Meet with Rhea Allen#MarketingStrategies #ClientAgencyRelationships #ClientExpectations #MarketingEssentials #RevenueGrowth #ActionableStrategies #MarketingAudit #TailoredStrategies #SocialMediaEngagement #Branding #MarketingTeamDevelopment #HealthcareMarketing Hosted on Acast. See acast.com/privacy for more information.

In this second episode Will walks through more business and tactical questions he got from his Q+A.

In this episode of 'The Growth Edit' Mini Series, I'm breaking down the mindset and strategy behind selling with confidence. Whether you're hesitant to pitch or unsure if your offer is truly resonating, I'll walk you through how to clarify your message, connect with your dream clients, and price your offer in a way that reflects the value you deliver.From understanding your ideal client to identifying the root problems your offer solves, this conversation will help you fall back in love with selling, and show up for your audience with clarity and conviction.TakeawaysWhy selling is a non-negotiable part of business ownershipHow to create offers that actually resonate with the right audienceThe biggest reason offers fall flat (and how to fix it)Why clarity around your message drives conversations The mindset shift that makes selling feel easy and alignedHow to price with confidence (and why it should stretch you)Have a question? Click here to send it to me!Stay Connected: Website: www.coffeesandcontentpod.com Instagram: @coffeesandcontentpod Facebook Community: @coffeesandcontentpod Substack: https://coffeesandcontent.substack.com/ Watch on YouTube: Coffees & Content Have a marketing question? Email hello@coffeesandcontentpod.com Loved this episode? Leave a review - it would mean the world!! If this episode gave you a breakthrough moment, share your key takeaway on Instagram and tag @coffeesandcontentpod. Your insights might just shape a future episode.

If you're creating consistent content but not seeing high-quality leads convert from your podcast, this episode will show you why—and what to do about it. Kelly shares how to turn your podcast or long-form content into a high-converting tool that attracts your most aligned, best-fit clients. From refining your topic strategy to building the right guest lineup, calls to action, and content promotion plan, this episode offers a step-by-step framework for using your podcast to increase client acquisition. If you're ready to make your show more strategic, this episode is a must-listen. Timestamps: 02:45 – Why you should source episode topics from your best customers 05:20 – Why big-name guests don't equal big results 07:50 – The hidden value of niche, non-mainstream guests 08:45 – Matching calls-to-action with your ideal buyer's behavior 13:45 – The truth about podcast directories and discoverability 15:00 – How to increase visibility without sacrificing authority 17:30 – 6 factors that increase podcast-driven lead flow Takeaways: Your episode topics must reflect the values, language, and struggles of your ideal buyer Every podcast should follow a framework designed to lead to a next step Daily podcast promotion (not just on release day) is essential for growth Podcasting is a marketing tool: you must treat it like one if you want it to convert Resources: Join The Virtual Business School Membership for $59/mo, no contract: https://go.virtualbusinessschool.com/joinvbs  Free Guide: The New Trust Building Funnel High Ticket Entreprenurs Are Using to Add 6+ Figures in Revenue: https://kellyroachinternational.kit.com/tbo  Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/  Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/ 

In this episode, I had the pleasure of welcoming Michele Williams, the host of the Profit is a Choice podcast, as part of our podcast takeover series. We have been friends and collaborators since we co-authored a book together in 2019. Michele and I discuss how to cultivate relationships with your referral sources and the language tactics you can use to plant referral seeds in various scenarios. If you've ever felt uncomfortable asking for referrals or wondered how to create a steady stream of warm leads, this episode is for you. We break down complex concepts into easy-to-understand strategies that you can implement right away. Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/368

This week, Ivy Slater, host of Her Success Story, chats with her guest, Jennifer Gardella. The two talk about Jennifer's journey from academia to entrepreneurship, the strategies law firms can use to stand out online by creating client-focused content, and the crucial role that having a coach and a business development plan plays in scaling a successful firm.  In this episode, we discuss: The growing pains and surprising lessons of scaling a service-based business  What digital marketing solutions really help professional service firms, especially law practices, stand out online When to focus on building a solid business development plan rather than chasing every trendy marketing tactic Why understanding your ideal client and how they actually search for your services is crucial Who benefits most from coaching and mentorship in legal and professional services   Jennifer Gardella - Founder of The Gardella Group. For over 10 years Jennifer has helped small business owners, personalities, and start-ups attract their ideal clients executing a strategic digital marketing campaign.  She writes blogs, social media posts, and newsletters for a select group of clients.   Jennifer built The Gardella Group while living in a relationship of domestic violence.  She now shares her experience, escape and healing journey with your employees to raise awareness and educate to empower others to support victims and survivors.  You can find her book, Domestic Violence Awarness:  Listen for the Whispers of Abuse on Amazon and her awareness work at JenniferGardella.com. Jennifer has a PHD from Rutgers University and completed her undergraduate work at Fordham where she majored in the fun of NYC.  She was recently elected as President of the Board of Start-Up Bucks and is an avid supporter of the entrepreneurship eco-system in the Greater Philadelphia region and beyond.  She is a current participant in the Goldman Sachs 10,000 Small Businesses program.     Website:  www.thegardellagroup.com Social Media Links: Instagram:  https://www.instagram.com/drjennylynn/?hl=en LinkedIn:  https://www.linkedin.com/in/jennifergardella Youtube - Digital Marketing:  https://www.youtube.com/@TheGardellaGroup Youtube - Domestic Violence:  https://www.youtube.com/@DrJenniferGardella Facebook:  https://www.facebook.com/TheGardellaGroup      

Are you constantly chasing new lead generation tactics but still struggling to attract your ideal clients? We reveal why "I just need more leads" is rarely the real problem for coaches and consultants.We've discovered the deeper pattern most entrepreneurs miss: fear of visibility is the silent killer of business growth. While you're perfecting funnels and downloading templates, the real barrier might be your hesitation to truly show up and be seen.We break down why talented coaches with great content struggle to convert and share our practical strategies for overcoming visibility blocks.Key takeaways:Why "content ghosting" happens to experienced professionalsThe hidden cost of perfectionism in marketingHow to shift from volume-focused to visibility-focused growthSimple questions to identify what's really holding you backPerfect for coaches and consultants who feel like they "should" have more clients by now but can't figure out why their efforts aren't converting.Ready to stop hiding and start showing up consistently? Join the waitlist for our Expert Content Society: The Expert Content Society Waitlist

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Did you like this episode? Dislike it?

Is free content attracting “freebie seekers” or does it actually work to get clients into your services and programs? In this episode, Stephanie breaks down the truth about the “free stuff” strategy, what works, what doesn't, and what kind of lead magnet actually brings the right people into your business. You'll hear how most health professionals and private practice owners are unintentionally giving away too much, repelling buyers instead of attracting them. Stephanie shares one powerful strategy that flips this script and turns your freebie into a trust-building, client-converting machine. Join Stephanie's upcoming Lead Magnet Fix workshop where you'll learn how to implement this strategy into your own business. Save your spot for the workshop: training.theleveragedpractice.com/lmfix    

Send Rita a text with your thoughts!Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776Change your money mindset with Chellie's book *affiliate link*: https://amzn.to/3HSwSt0Are you struggling to find travel clients and feeling like your business has hit a slow patch? I'm diving into the biggest mistake travel advisors make - waiting around for clients to be attracted to your business instead of actively going out and finding them. We're talking about three proven methods to generate leads, from non-digital networking and community building to digital strategies like LinkedIn, plus the hybrid approach that gives you the best of both worlds. If you're ready to stop being passive and start "sending out ships" to find your ideal clients, this episode will give you the clarity and actionable strategies you need to get your travel business back on track. Questions this episode answers:What are the best lead generation strategies for travel agents?Should travel agents focus on digital or non-digital marketing?What's the difference between attract marketing and proactive marketing for travel businesses?How can I use LinkedIn to find travel clients?How do I narrow down my travel niche to attract better clients?Where do my ideal travel clients spend their time?What networking events should travel agents attend?How can I partner with other businesses to find travel clients?How do I build trust with potential travel clients faster?Am I doing enough marketing to grow my travel business?How do I leverage other people's audiences to find travel clients?Enjoy (and take action)!---------------------------------------------------------------Check out EVERYTHING I offer to support your travel business journey: https://strategictravelentrepreneurpodcast.com/everything/Say HI on Social:LinkedIn: https://www.linkedin.com/in/ritaperez19/Instagram: http://www.instagram.com/takethehelmvbsFB Group: https://www.facebook.com/groups/529490048073622 Direct EMAIL:rita@steeryourmarketing.com

If you've ever felt like your messaging is a little “off,” or like you're attracting people who aren't quite the right fit for your offers, this episode is going to give you the clarity you didn't know you needed.I'm sharing the 3-layer framework I use (and teach) for identifying who your true ideal client is — so you can create offers, content, and experiences that attract the right people and feel fully aligned with your work.In this episode, we're talking about one of my favorite (and most important) topics in business — what it really means to know who your ideal client is.Not just what problem they have or what outcome they want. Not just the surface-level ICA stuff you scribbled down when you first started your business. But the full, honest, multi-layered picture of who your work is truly for — the kind of person you want to partner with, spend your time with, and create transformational results for.I'm sharing this now because I just had a huge reminder of this myself.While working on the sales page for this year's Passionate & Prosperous LIVE, I realized I was trying to make the event sound appealing to people who aren't even my ideal clients. And that realization led to a total shift in how I'm thinking about my messaging, my audience, and who I want to call into the room.So I'm bringing you the full behind-the-scenes of that lightbulb moment, along with a breakdown of the 3-layer framework I use to define ideal clients — and how you can use it to recalibrate your business right now.In the episode, I walk you through:Why your ideal client is more than just their problem and desired outcomeThe 3 key layers that determine whether someone is actually the right fit for your workHow I reconnected to my ideal client while planning a major live eventWhy trying to “get” the wrong people to want your offer is a waste of your geniusThe energetic mismatch that happens when you're creating from misalignmentWhy transformation-based businesses only thrive when they attract transformation-ready clientsThis episode is part strategy, part pep talk, and part invitation to do the work that keeps your business aligned with who you are now — not who you were when you started.Whether you're feeling a little off in your content and offers, or you just want to make sure you're still speaking to the right people, this one's for you.Get Full Show Notes, Event Sign Ups and More Information Here:http://www.staceybrassrussell.com/podcast

If you're struggling to manifest ideal client relationships consistently, it's not your offer—it's your subconscious agreements. In this episode, I uncover the hidden rule you're unknowingly following that's keeping the wrong people in your orbit. To manifest ideal client results faster, you need to break from the energetic agreements tied to your past identity. Why […] The post Manifest Ideal Clients Faster: The Hidden Rule You're Breaking appeared first on The Successful Mind Podcast.

There is a new look to The Bookkeepers' Podcast as Jo and Zoe share their real life stories to tackle a common challenge many aspiring bookkeepers face: how to start a virtual bookkeeping practice from home—particularly after facing redundancy. Drawing from their own experience and real-life questions from their Facebook community, Jo and Zoe walk through the essential steps needed to set up a compliant, confident and client-ready bookkeeping business. From choosing your business structure and securing AML supervision to creating engagement letters and setting prices, this episode is packed with foundational advice for new and returning practice owners. Jo shares her personal story of being made redundant and how that pivotal moment led to building a practice that aligned with her lifestyle and values. Zoe explores the mindset shifts required to move from an employee mentality to business owner confidence, especially when it comes to pricing and valuing your expertise. The conversation also unpacks the pitfalls of hourly pricing, the emotional impact of redundancy, and the need to invest in yourself and your business. Whether you're at the beginning of your journey or considering a refresh, this episode will help you lay the right foundations. You Will Learn: Why redundancy can be a powerful catalyst for starting your own practice. The essential legal and regulatory steps to set up a bookkeeping business. The mindset shift from employee to business owner. Why pricing by the hour is outdated—and what to do instead. How to build confidence, even when you're feeling uncertain. The importance of identifying your ideal client early on. 00:00 - Intro: How to Start a Virtual Bookkeeping Practice 00:17 - Starting a Business After Redundancy 07:29 - Step-by-Step: Setting Up a Bookkeeping Business 12:04 - Do You Need a Solicitor for Contracts? 14:01 - Ideal Clients and Choosing Your Services 15:54 - Pricing Lessons from Bridesmaids' Dress Alterations 18:59 - The True Value of Your Time at Work 22:49 - What's the Minimum You Should Charge as a Bookkeeper? 26:07 - Why Hourly Rates Hold You Back ----------------------------------------------- About us We're Jo and Zoe and we help bookkeepers find clients, make more money and build profitable businesses they love. Find out about working with us in The Bookkeepers' Collective, at: 6figurebookkeeper.com/collective ----------------------------------------------- About our Sponsor This episode of The Bookkeepers' Podcast is sponsored by Xero. Get 90% off your first 6 months by visiting: https://xero5440.partnerlinks.io/6figurebookkeeper ----------------------------------------------- Promotion This video contains paid promotion. ----------------------------------------------- Disclaimer The information contained in The Bookkeepers' Podcast is provided for information purposes only. The contents of The Bookkeepers' Podcast is not intended to amount to advice and you should not rely on any of the contents of the Bookkeepers' Podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of the Bookkeepers' Podcast. The 6 Figure Bookkeeper Ltd disclaims all liability and responsibility arising from any reliance placed on any of the contents of the Bookkeepers' Podcast.

Host: Kelli Hayes SmithPodcast: Social TakeoffKeywords: travel marketing, ideal client, social media, client transformation, travel agents, marketing strategy, audience targeting, emotional connection, travel planning, content creation✈️ Episode Summary :Raise your hand if your content calendar feels more like a game of “throw spaghetti at the wall and hope it sticks.”

Trying to grow your personal training business on social media? In this episode, we dive into how to use fitness trends on Instagram and TikTok to get real results—not just views.We break down:Why trends matter for visibility

3 big ideas discussed in this episode: BIG IDEA #1: The Power of Finding Your Niche – Why trying to serve everyone leads to burnout and ineffective marketing. Munira explains how identifying a niche not only positions you as an expert but also attracts the right clients effortlessly. BIG IDEA #2: Your Ideal Client Holds the Key to Your Growth – Understanding your audience's pain points and desires allows you to create messaging that resonates deeply, making your marketing more effective and conversion-driven. BIG IDEA #3: Leverage Other People's Audiences (OPA) to Build Authority and Visibility – Instead of struggling to grow an audience from scratch, Munira reveals how guesting on podcasts, speaking on other platforms, and collaborating with established communities can skyrocket credibility and attract high-quality leads. Get the show notes for this episode here: https://AskJeremyJones.com/podcast

Are you struggling to figure out exactly who your business is meant to serve? Do you feel overwhelmed by all the advice and options, worried that you'll cast your net too wide—or worse, end up working with clients who just aren't the right fit for you? You're not alone, and today's episode of "Starting a Business Simplified" is precisely what you need. In this episode, join host Suzy Wraines as she demystifies one of the most common hurdles for new entrepreneurs: identifying your ideal client. Suzy shares actionable insights, relatable examples, and a simple framework to help you pinpoint your perfect client—the kind of individual or business who will benefit most from your solution and make your work feel rewarding. Whether you're dreaming about leaving your healthcare job to start your own business, or you're already in your first few years struggling to build a solid foundation, Suzy walks you through the process step-by-step. She offers clarity, encouragement, and practical advice you can put to work right away. The first step to leave the healthcare system and start a business is listening to the Starting a Business Simplified Podcast: https://www.startingabusinesssimplified.com/podcast Starting a Business Simplified Website: https://www.startingabusinesssimplified.com/ Episode #120 Get full access to Starting a Business Simplified at startingabusinesssimplified.substack.com/subscribe

Everyone in the wedding industry wants to level up their business. So it's not a matter of if, it's more how. How do you pick the right kind of client? How do you align yourself with the right kind of professional in your network? How do you prioritize all the different tasks that need to be done as the boss? How do you allocate your time, money, energy, and resources to get from where you are to where you want to be?Today I bring on my friend and client Julian Leaver, to talk about his journey over the last decade building a wedding business that targeted very specific ideal clients in three distinct phases as he grew his company.We dive into:What kind of ideal client he started with when his business got goingWhen he knew that it was time to level upWhy he chose to pursue a safer path with more steps rather than make big leapsHow he found that fast is slow and slow is smooth when it comes to elevating your brandIf you're looking for real talk about what it's like to level up your business from someone who made the moves over the last decade, this is a conversation you don't wanna miss.

Listen to the podcast: https://pod.link/1493136789Navigating the Journey: Pros and Cons of Different Chiropractic Practice Models; Dr. Kaitlyn Lackey, DCIn this episode of the Making Strides for Animal Chiropractic podcast, Dr. Katie shares her experiences and insights into different animal chiropractic practice models. After starting as a mobile practitioner with low overhead and flexible scheduling, she transitioned to working in various vet offices, appreciating the collaborative care aspect. Recently, she achieved the milestone of opening her own physical office, which allows for more control and a tailored patient experience, albeit with higher overhead and logistical challenges. Dr. Katie discusses the pros and cons of each practice model, emphasizing that each can be rewarding and adaptable to different lifestyles and career goals.Topics covered in this episode: Starting a mobile practiceTransitioning to vet officesOpening a brick and mortar officePros and cons of different practice modelsMaking Strides for Animal Chiropractic Links and Resources:Visit the Making Strides for Animal Chiropractic websiteVisit our Facebook PageVisit our Instagram Page Thank you to our sponsors!Academy for the Advancement of Animal ChiropracticiPoint Touch- Integrative Veterinary Medicine EHRThe Evidence Based ChiropractorHave an idea for the podcast? Please leave us a survey! 

285: The Top 5 Profit Drains in Your Interior Design Business   Welcome to the podcast! Today, we're diving into the five biggest profit drains that can silently sabotage your interior design business. If you've ever wondered where your money is going or why your profit margins aren't where they should be, this episode is for you. Grab a pen and paper—because you'll want to take notes on how to boost profitability and take control of your money management starting today.  Topics Mentioned: Pricing   Financials  Ideal Client  Managing Cash Flow Effectively  Key Thoughts:  You cannot sell more of something at a really bad price and continue to make money, a bad price is a bad price.  Michele Williams    An ideal client is somebody who has the same value statements that we are coming in with as the company and there's a value continuance between us and that client.  Michele Williams    The more we're fighting people, processes, or not knowing what the numbers are, the more it's going to cost us the profits and the money, but also the profitability of peace in our lives.  Michele Williams    Know how money comes in, know how revenues are recognized, know how profit is recognized, and know when you need those funds.  Michele Williams    Contact Michele: Email: Team@ScarletThreadConsulting.com Facebook: Scarlet Thread Consulting Instagram: @ScarletThreadATL Website: ScarletThreadConsulting.com LinkedIn: Michele Williams References and Resources: Work with Me The Designers' Inner Circle - Become a Member Today    CFO2Go Metrique Solutions Metrique Solutions - Free Month Promo Code How to Build, Manage, and Execute on a Business Strategy course beginning August 2025 sign up now! Profit First by Mike Michalowicz

In this episode, I delve into the emotional aspects of the fear of losing clients. We'll discuss recognizing red flags, prioritizing yourself and your needs, and clearly defining the type of clients you want to work with. I'm also sharing personal experiences and at the end, I'll provide you with a handful of actionable steps to help you identify your ideal clients. By doing so, you can be sure your work aligns with your values, ultimately leading to more satisfaction and success in your professional life. 00:32 The Emotional Side of Losing Clients 01:46 Personal Experiences and Lessons Learned 03:28 Finding Clarity and Defining Your Ideal Client 05:10 The Importance of Values in Client Selection 12:23 Practical Steps to Attract the Right Clients Resources Schedule a Strategy Call today Free Interactive Guide: “12 Simple Tweaks to a Clearer Client Contract” Get on the Waitlist for the 8-Week Contracts Course >>>  Hi! I'm Sheila, your guide to a Joyful and Thriving™ creative life! I have lots of titles: attorney, social worker, coach, consultant, keynote speaker, educator. And while I'm proud of those titles, I am a human first and a title second – just like you. I want to help you reset expectations, set boundaries, and make aligned decisions, so you can streamline and focus your energy on the people, projects, and pay that actually matter to you.  Instagram: @sheilamwilkinson | LinkedIn Rate this podcast/episode on Apple Podcasts, or leave feedback here, and be sure to leave me a voice note with a question for me to answer in a future episode!

We want to hear from you. If you're open to a quick chat with our producer, it only takes a few seconds to sign up: https://forms.gle/TTdgZ9R6HykpPaEh6Join Chris Do and veteran coach Jule Kim in this unfiltered conversation about the realities of coaching, personal growth, and professional responsibility. From ethical boundaries to the complexities of respect, they dive deep into what it really means to help others grow.Timestamps:(0:00) - Intro(1:44) - Can "Anyone" Can Be a Coach?

Struggling to close leads or wondering why your sales system isn't working? In this episode of The Dickie & Donny Show, BOP Business Coaches Shawn “Dickie” Stinson and Brandon “Donny” Gray break down what it really takes to build a reliable, repeatable sales process that works. From managing expectations to nurturing trust across regions and industries, you'll walk away with practical strategies to sharpen your system and stop letting leads go to waste. LISTEN now and learn how to turn every lead into a loyal customer—on purpose. Are you working IN your business or ON your business? Do you have all of the foundational elements that will liberate you from the business chaos? Take the assessment to find out which areas you can grow and improve on. Take our Healthy Owner Business Assessment HERE➡️ http://mybusinessonpurpose.com/healthy SIGN UP for our Newsletter HERE ➡️ https://www.boproadmap.com/newsletter For blogs and updates, visit our site HERE ➡️ https://www.mybusinessonpurpose.com/blog/ LISTEN to the Business On Purpose Podcast HERE ➡️ https://podcasts.apple.com/us/podcast/my-business-on-purpose/id969222210 SUBSCRIBE to our YouTube channel HERE ➡️ https://www.youtube.com/channel/UCbPR8lTHY0ay4c0iqncOztg?sub_confirmation=1

Join the Imagen Community on Facebook to continue the discussions between episodes.Unlock the secrets to enhancing your photography business with top tips from Erica and Jon Hayes! Whether you're trying to streamline your pre-production or fine-tune your pricing model, this episode of Workflows offers invaluable insights.Erica + Jon are a husband and wife brand photography team that partner with brands to tell their unique Brand Image Story and create compelling imagery for marketing using their Plan • Style • Create™ method. Their work has been featured on billboards, utilized on storefront signs and published in magazine spreads across the country. Their success building a multi-6 figure brand photography company has inspired them towards helping educate others to achieve similar success in the brand photography space.Join Scott Wyden Kivowitz as he chats with Erica and Jon Hayes, the dynamic duo transforming brand photography with their unique approaches to planning, execution, and pricing. Discover how they balance creativity and business acumen to deliver exceptional value to their clients."I think what we need to do is just get a fresh start and so it's like it, we can really just read each other, in that way, which I think is beneficial and should be the case with any second shooter you go on, is just to be able to communicate." - Erica HayesResourcesErica and Jon's ResourcesV-FlatsWhy You Should Listen:Learn innovative strategies to improve your brand photography planning and execution.Discover how flexible pricing can tailor to diverse client needs.Understand the balance between creativity and business in a successful partnership.Hear real-world examples of optimizing photography for client success.Gain insights into managing content creation and staying connected with your audience.Ready to elevate your brand photography game? Tune in to this episode to gain insider knowledge from industry experts Erica and Jon Hayes, and discover how you can make meaningful changes to your workflow.(00:00) - 60 (01:28) - Pre-Production and Planning Process (01:52) - Client's Ideal Client and Brand Message (02:54) - Challenges and Learning from Failures (05:51) - Understanding Client Needs and Feedback (11:49) - Dynamic Work Split Between Erica and Jon (16:58) - Pricing Model and Custom Quotes (21:34) - Understanding Value Add Services (22:28) - The Importance of Image Licensing (23:41) - Managing Additional Expenses (24:08) - Building a Pricing System (24:49) - Set Building and Location Sourcing (28:22) - Content Creation Challenges (34:16) - Future Goals and Podcast Plans (36:58) - Outsourcing and Team Building (39:15) - Conclusion and Resources

LinkedIn is a powerful tool for your business–but only if you use it properly. Today's guest will show you how to make the most of this platform with authentic, non-spammy connection strategies.  Colin Hirdman started his first business a week after graduating from college with no background in business or marketing. He's the co-founder of Monkey Island Ventures, along with two of his childhood best friends. Over the last 18 years, they've built over a dozen software and service businesses. Their newest venture, Rainmaker, helps people in sales roles build their network, leads, and sales through LinkedIn. The LinkedIn Philosophy There are three components for success on LinkedIn. The first piece is philosophy. You need to be authentic and genuine. Speak to people with a conversational tone. The second aspect is approaching it with an educational mindset, because no one wants to be sold on LinkedIn. Jumping right into sales tactics doesn't work. Focus on building relationships, not pitching meetings. Lastly, try to understand the pain points your prospects are experiencing. What do they want to be educated on, and what can you teach?  Grow Your Audience The easiest way to build an audience on LinkedIn is to identify your ideal client profile and use Sales Navigator to find people who meet that criteria. Another option is to attend LinkedIn events in your industry. Start building a prospect list of people who are participating in those events. You can also use influencers as a proxy: if there's someone in your niche with a large following, reach out to them for a connection. If their connections are open, you'll be able to see them in Sales Navigator. The final step is to create proactive connection campaigns. In Colin's business, they connect with 25 people a day, Monday through Friday, which works out to 500 connections per month. Out of those, around 20-25% will connect back. If a prospect doesn't connect within 30 days, they withdraw the invite and then re-invite those people at a later date.  Enjoy this episode with Colin Hirdman… Soundbytes 9:30-10:01 “We came up with the five F's, which are freedom, finances, friendship, family, and fun. And those are the five F's that the three of us live by. I would highly recommend, if you have someone as a business partner that you can just innately trust and rely on to go through the ups and downs of what it's like being in business…I highly encourage you to do that, because when you're doing it all yourself, it can be lonely at the top.” 13:27-13:46 “LinkedIn is incredibly powerful because it's the only business social network out there. It's growing like crazy. Everyone's trying to crack the nut of how you leverage LinkedIn, but you have to approach it still in wanting to build relationships, and having that educational mindset is absolutely paramount.”  Quotes “Nobody wants to be sold on LinkedIn.” “Everyone is trying to crack the nut of how you leverage LinkedIn, but you have to approach it still in wanting to build relationships.” “If you approach LinkedIn the right way, that's where you can have a lot of success.”  “The messages that you are sending should not be salesy in any way. It should be providing value. It should establish you as a thought leader.”  Links mentioned in this episode: From Our Guest Website: https://www.rainmakergrows.com/ Connect with Colin Hirdman on LinkedIn: https://www.linkedin.com/in/colinhirdman/ Connect with brandiD Download our free guide to learn 16 crucial website updates that attract more leads and convert visitors into clients: https://thebrandid.com/website-tweaks/ Ready to elevate your digital presence with a powerful brand or website? Contact us here: https://thebrandid.com/contact-form/

Today, I am diving into how I fill my programs without launching consistently. I will be sharing the exact strategy that I am using right now and give you tips and advice on how you can create more sales in your business. Topics we cover include:  Create an offer that sells Where Do You Want Your Client to Achieve? Who is your Ideal Client?    And so much more!    Times to check out: (8:30) Creating offers that help others (14:00 What transformation do I want for my client (24:10) Communicating with clients (31:15) What's next?      FREEBIES: Create Your Program that Sells in 3 Easy Steps (free guide) https://melissalincoaching.lpages.co/2024-create-your-program-that-sells-fcm     Quiz: Your Next Business Strategy: https://www.themelissalin.com/quiz   WORK WITH MELISSA: Are you ready to take your online coaching business to the NEXT level? Have you been wanting to start coaching, finally start making a full time income doing what you love? The Fierce Business Academy might be the right fit for you! Head to the link below for more details and to hop on the waitlist! The Fierce Business Academy: https://www.themelissalin.com/academy  The 6 Figure Fierce Business Mastermind: https://www.themelissalin.com/mastermind  The Caption Capsule https://www.themelissalin.com/captioncapsule   Promo Code: PODCAST to save $$$ on The Caption Capsule!   Find me on social media for more daily content!  Instagram: https://www.instagram.com/the_melissalin/ Facebook: https://www.facebook.com/melissa.lin.180410 Facebook Group: https://www.facebook.com/groups/fiercebusinessbabes/ Fierce Business Academy: https://www.themelissalin.com/academy  

Bestie, let's talk about real connection — the kind that brings your dream clients straight to your inbox (or listing appointment

Nicole Gopoian Wirick is the President of Prosperity Wealth Strategies, an RIA based out of Michigan that oversees $70 million in assets under management for 40 households. What's unique about Nicole is how she hired a branding consultant early on to develop a clear brand identity that reflects her financial planning philosophy and resonates with her ideal clients. This brand now acts as a filter for deciding which marketing opportunities are worth pursuing, helping her stay focused and aligned. Listen in as Nicole shares how she developed a distinct brand identity by first exploring her ideal lifestyle and values, leading to a “brand DNA” that shapes everything from her marketing to her client experience. She explains how this branding attracts clients seeking deep financial planning around estate and legacy issues, and how she built trust and referrals by nurturing relationships with centers of influence and delivering personalized, planning-led advice. Nicole also reflects on evolving her brand as she grows her team, presenting recommendations through client-friendly summaries, and staying motivated during her transition to independence by focusing on meaningful progress over metrics. For show notes and more visit: https://www.kitces.com/436

Have you ever stopped to think about whether your website's "About" page is really working for you? In today's episode, Lori has some eye-opening insights on how to turn this often-neglected section into a powerful tool for connecting with your audience. She believes that an "About" page should do more than just list your accomplishments; it should speak directly to your ideal clients, addressing their needs and highlighting your unique journey. Lori shares her straightforward approach to crafting an "About" page that truly resonates. She talks about starting with a hook that grabs your client's attention, sharing a story that they can relate to, and wrapping up with a call to action that encourages them to take the next step. It's a whole new way to look at your "About" page through new eyes. By being genuine and focusing on what your clients are looking for, you can build trust and turn casual visitors into loyal clients. If you're ready to give your "About" page a makeover and make it truly effective, you won't want to miss this conversation! Resources: Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!  Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses.  Join now!  Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients.  Schedule here!  Connect with Lori

Welcome back to Small Business School! In this episode of business builders, I'm diving into something that every business owner needs to check in on from time to time—whether your current clients still align with the business you're trying to build. It's normal for your vision, capacity, and values to evolve as your business grows. So let's talk about how to make sure your messaging, offers, and boundaries are working for you—and not attracting clients that drain your energy. It's time to reconnect with the people you actually love serving.Key topics covered:How to know when your current clients or customers are no longer the right fitWhy evolving as a business means your ideal client might change tooA four-step process to realign your business with the clients you want to serveHow to update your messaging and offers without pushing the wrong people away harshlyChallengeList your top 3 favorite clients or customers.Write down what they have in common—what made working with them enjoyable, energizing, or aligned?Audit your current marketing. Look at your website, social media, or email copy and ask: ➤ Is it speaking directly to the type of client you want more of? ➤ Are you unintentionally attracting the wrong people?Make one change this week.Choose one small but intentional change in your messaging or offer that better aligns with your ideal client going forward.Mentioned in this episode: If you are running a business in Canada and you need help with all the things accounting related, but more importantly understanding the numbers I invite you to check out https://thriveaccounting.co/Staci's Links:Instagram. Website.The School for Small Business Podcast is a proud member of the Female Alliance Media. To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!

In this episode of Mortgage Lending Mastery, Lady Jen Du Plessis delves into the important distinction between finding clients and attracting them. She shares her insights on strategies for transforming scattered lead generation efforts into a powerful attraction model. Discover how to leverage your existing network and become more precise in defining and reaching your ideal clients. _______________________ Connect with Lady Jen Connect and Schedule a Strategy call at https://supportfromjen.com/ YouTube: https://www.youtube.com/@LadyJenDuPlessis Free Gifts: https://jenduplessis.com/gifts/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Continue the series on CREATING YOUR OWN ECONOMY with this stimulating conversation with Chris Williams where we discuss how to attract ideal clients in any economy. Key Topics What does it mean to create your own economy? What is the most important step in attracting ideal clients in a contracted market? What is the fastest way to financial growth in a “decision-hesitant” buyer? The 4 steps you can take to increase sales THIS WEEK Join Chris' upcoming virtual training https://chriswilliams.kartra.com/page/success And The Holistic Coaches Success Starter Kit https://chriswilliams.kartra.com/page/SuccessStarterKit

Send us a textStruggling to stand out in a crowded marketplace? Discover how niching down can help you attract your ideal clients, raise your prices, and build a profitable, freedom-based business.In this episode, marketing expert Amber Gaige shares proven strategies successful entrepreneurs use to grow faster and with more clarity. From positioning your brand to crafting messaging that resonates, this conversation offers a clear roadmap to help you differentiate and dominate your market—without the overwhelm.You'll learn:Why niching down creates more opportunity, not lessHow to position yourself as an expert in your spaceThe secret to building a strong, unique brandMindset shifts to overcome marketing confusionHow to grow your business in alignment with the life you wantPerfect for entrepreneurs, coaches, and service providers ready to get focused and grow smart.Connect with Amber GaigeWebsite: farbeyondmarketing.comBook: The Far Beyond Marketing Guidebook (Available on Amazon)

This week Tyler discusses the importance of understanding one's business, including mission, values, and vision, in order to effectively define a brand's identity and attract the right clients. The speaker emphasizes the need to align marketing, branding, and lead generation strategies with the business's unique strengths and ideal client profile.   The Modern Craftsman: linktr.ee/moderncraftsmanpodcast Find Our Hosts:  Tyler Grace  Podcast Produced By: Motif Media Tyler's Top Blogs: How I Started My Business Books that Build Site Protection Principles My Preconstruction Process: Part 1 Becoming Proficient in Multiple Trades