Podcasts about ideal client

Caleb talks with branding expert John Dalton about how contractors can move beyond basic advertising and build a brand that actually connects. Dalton explains why strong branding starts with the customer's emotional experience, not just a list of services. He shares the importance of "Clarity plus Consistency," the value of vehicle wraps for tradespeople, and why simple, direct messaging beats clever marketing every time. Key Takeaways: Sell the emotional experience and the "feeling" your work provides rather than just the technical features of your service. Prioritize your vehicle wraps as your most valuable marketing asset by ensuring they are clear, clean, and legible from a distance. Adopt a "less is more" philosophy by removing at least one unnecessary element from every design to improve clarity and reduce cognitive overload. Ensure absolute consistency across your brand by using the exact same fonts and color tones for every customer-facing piece of media. Embrace humility by admitting when you lack expertise in areas like marketing and proactively seeking guidance from professionals to grow. Connect with Auman Landscape

Episode Summary In this episode of the Work at Home Rockstar Podcast, Tim Melanson chats with Kirsten Graham, CEO, business coach, and outsourcing specialist at Six Figure Business Coaching. Kirsten shares how a decade of mentoring self-employed business owners unexpectedly evolved into a coaching business that gave her the flexibility to support her family during a difficult season and ultimately led her down an entirely new entrepreneurial path. The conversation explores the realities of building a business, including hiring mistakes, outsourcing lessons, pricing challenges, and the importance of understanding your numbers. Kirsten also shares practical insights on bookkeeping, virtual assistants, business systems, AI tools, and why many entrepreneurs unknowingly create their own glass ceiling by trying to do everything themselves. Who is Kirsten Graham? Kirsten Graham is the CEO of Six Figure Business Coaching and an outsourcing specialist who helps service-based entrepreneurs simplify and scale their businesses through coaching, financial clarity, and strategic outsourcing. With a background in real estate, mortgage lending, and business ownership, Kirsten spent years mentoring self-employed business owners before turning that experience into a coaching business. Today, she helps entrepreneurs build stronger foundations through systems, outsourcing, bookkeeping support, and business coaching. Connect with Kirsten Graham Website: https://sixfigurebusinesscoaching.com/ Less Math More Money: https://lessmathmoremoney.com/ Host Contact Details Website: https://workathomerockstar.com Facebook: https://www.facebook.com/workathomerockstar Instagram: https://www.instagram.com/workathomerockstar LinkedIn: https://www.linkedin.com/in/timmelanson YouTube: https://www.youtube.com/@WorkAtHomeRockStarPodcast Twitter: https://twitter.com/workathomestar Timestamps 00:00 Welcome and Guest Intro 00:32 From Real Estate to Coaching 02:53 Charging for Your Strengths 03:58 Turning Advice Into Offers 04:59 Outsourcing Gone Wrong Lessons 08:51 Entrepreneur Mindset and Learning 14:00 Pricing and Financial Clarity 19:14 Outsourcing Bookkeeping VAs 21:42 Building Trust and Training 24:34 Tools GoHighLevel Stack 25:31 Tools and CRM Stack 25:53 Trello for Focus 26:30 Shiny Object System 27:25 AI Tools and Guardrails 30:58 Cross Checking AI 32:39 AI and Virtual Assistants 36:01 New Bookkeeping Offer 38:01 Love Your Profit Mission 39:43 Who They Help and SOPs 41:10 Ideal Clients and Saying No 41:57 Where to Learn More 42:39 Rockstar Favorites 43:35 Idea Spaces and Travel 45:29 Wrap Up and Thanks Disclaimers Business Education Disclaimer The ideas shared in this episode are based on personal experience and business coaching perspectives. Every business is different, so listeners should evaluate strategies based on their own situation. Financial Discussion Disclaimer This episode includes discussions about bookkeeping, pricing, cash flow, and business finances. It is intended for educational purposes only and should not be considered accounting, tax, or financial advice.

Are you struggling to attract new clients through your social media content? In this episode, I dive into the secrets that helped my clients 5X their monthly income by focusing on what I call “outer circle content.” Learn why your current strategies may not be working and discover the shifts you need to make in your content to reach new, ideal clients for your business.Download my Content Buddy Tutorial to create 10 pieces of content from a single live video or podcast! DM me “buddy” on Instagram @fastforwardamy or click here.This episode was originally published in October 2024 so references of dates and seasons might be outdated, but the content and strategies are not.You want to make money on Instagram, but you're not sure what needs to be in place to make that happen. In the Instagram Income Map, a PDF workbook, you discover the 8 building blocks that determine whether you can sell online products on Instagram, from offer to conversion to content, including a self-scan that shows you exactly what you need first. Go to fastforwardamy.com/incomemap and you'll receive it instantly.Follow me on Instagram for more business and mindset tips: instagram.com/fastforwardamyDiscover my free trainings and ebooks: fastforwardamy.com/freeresources

Step into Episode 216 of On The Delo as Delo sits down with Roland Wood III — a Phoenix-born, west-side-raised finance veteran who went from staff accountant to CFO across some of Arizona's most recognized restaurant concepts, including Grimaldi's and Square One. Roland pulls back the curtain on what a CFO actually does, why the best ones never win a popularity contest, and how "if the math doesn't math" sometimes the answer just has to be no.From navigating 50 Grimaldi's locations during a financial restructuring and securing $6–7M in COVID relief programs for Square One, to breaking down food cost management, inventory tech, marketing ROI, and the real value of fractional CFO services for growing hospitality groups — this conversation is packed with honest, practical perspective that operators, owners, and industry professionals rarely get to hear. Roland also unpacks why cutting quality to save margin is a long-game trap, how to use fixed pricing agreements to avoid supply volatility, and why "you will never save your way to prosperity."Chapter Guide (Timestamps):(0:00 - 1:50) Delo's New Book: Risky Business & Intro to Roland Wood III(1:51 - 5:06) Roland's Background, West Side Phoenix & the Restaurant Scene(5:07 - 9:28) School, ASU, Early Career & How Roland Landed in Restaurants(9:29 - 13:54) What a CFO Actually Does: Banking, Cash Flow & Hard Conversations(13:55 - 17:22) Grimaldi's: 50 Locations, Capital Structure & Food Cost Differences(17:23 - 21:38) Inventory Tech, ERP Systems, Cogswell, Craftable & Portion Decisions(21:39 - 25:09) Food Pricing Strategy, Fixed Agreements & Hedging Against Volatility(25:10 - 27:52) Marketing ROI: How Finance Holds Marketing Accountable for Traffic(27:53 - 32:28) Square One: COVID-Era Entry, Multi-Concept Finance & Barrett's Portfolio(32:29 - 34:47) Fractional CFO Services: Who It's For, Ideal Client & the Value Proposition(34:48 - 42:21) Rapid Fire + Roland's Finance Philosophy: Invest, Don't Just Cut(42:22 - 42:43) Delo's Close, Book Promo & Podcast Sponsor Mention

Everyone wants to jump straight to keywords. I get it—it feels productive! But skipping the prep work first is one of the biggest SEO mistakes I see.In this episode, I'm breaking down exactly how to get started with SEO the right way—including the 3 questions you have to answer before you touch a single keyword. This is literally the order of operations I walk people through in the SEO Sprint!Whether you're brand new to SEO or you've tried it before and it didn't stick, this one's for you.→ Join the next SEO Sprint (starts June 22): https://brittanyherzberg.com/5-day-seo-sprint-intensive → Keysearch (*affiliate link): https://keysearch.co/?via=copybyb→ Get the full show notes here: https://brittanyherzberg.com/blog/how-to-get-started-with-seo-the-right-way——

If you've been hearing "I need to think about it" at the end of your discovery or sales calls more often than you'd like, this episode is going to change how you think about that response entirely. It's not a price objection or a personality type and it's definitely not proof that your offer isn't good enough. In this episode you'll discover five specific reasons warm leads aren't converting to paying clients and the one simple adjustment that starts shifting your close rate immediately.

Your ideal client is looking for you right now! The only question is whether she can actually find you, or whether she walks right past because you are trying to be everywhere at once.If you have ever asked which platforms are best or where you should start as you build your online business, this episode is for you.Consider:The better question to ask before you choose any platformThe three doors every midlife woman entrepreneur can choose fromA simple test to reveal which one is actually yoursWhy going all in on one beats trying to be everywhereFind your door this week. Then come back for part two, where we build your online presence.⁠Meet me inside the Redlo Women Network⁠⁠My book, Step Forward⁠⁠My Website⁠Keep stepping forward!

Welcome to another episode of the Marketing That Leads Podcast. Today, we delve into the invisible coach problem and why creating more content isn't the answer. I'm sharing how strategic blog content helps you show up on Google, AI search, and in front of ideal clients who are already looking for your help.Here's what to expect from this episode:Why your content isn't discoverableThe difference between performing and searchable contentHow blog posts generate daily leadsWhy AI search makes blog content essentialMy 3-part blog system for visibility and sales⁠

Send us Fan MailEpisode 79 of the "Everything Except The Law" podcast has arrived! This time we're speaking with Ben Glass, the founder of Great Legal Marketing, LLC.Ben Glass has been practicing law for over three decades — and for 21 of those years, he's also been running Great Legal Marketing, one of the most trusted organizations in the legal industry for helping attorneys build firms that actually work for their lives.In this episode of Everything Except the Law, host Nick Werker sits down with Ben to talk about how GLM started, why the fundamentals of marketing haven't changed, and what the most important topics are inside GLM's mastermind rooms right now: people, AI, and digital marketing.But this conversation goes deeper than marketing. Ben and Nick trade stories about CrossFit, triple bypass surgery, refereeing youth soccer, and the personal journaling practice that helped Nick transform his own life. Ben opens up about what it really means to build a law firm around happiness, and why the client isn't actually at the top of the priority list.If you've ever wondered whether it's possible to enjoy running a law firm, this episode is for you.Chapters:0:00 Intro & Nick's CrossFit Origin Story2:05 Ben's Triple Bypass & CrossFit Comeback3:37 Soccer Refereeing, Running 4 Miles a Game & Protecting Young Refs5:23 How Great Legal Marketing Got Started 21 Years Ago8:33 Why Law Firms Are an Easy Target for Vendors11:08 How GLM Helps Lawyers Evaluate & Hold Vendors Accountable13:44 The Right Question to Ask Before Spending on Google Ads15:22 The Top 3 Topics at GLM: People, AI & Digital Marketing19:58 Data Quality, Call Tracking & The 83% Referral Rule21:38 The Best First Step for a New Law Firm: Build Your Relationships22:01 Direct Mail, Newsletters & Putting Others First27:31 "Is Someone Wandering Into Someone Else's Office Right Now?"31:36 The Fish Rots at the Head: Culture Starts With the Owner33:12 How to Increase Your Happiness as a Law Firm Owner36:28 Nick's Journaling Journey & Personal Transformation39:06 Mastermind Groups, Accountability & Bragging Rights42:32 How to Join Great Legal Marketing + Renegade Lawyer Marketing BookGuestBen Glass — Founder, Great Legal Marketing | Managing Attorney, Ben Glass Lawgreatlegalmarketing.com | glmsummit.com | benglasslaw.comTopics Covered-How Great Legal Marketing started 21 years ago — and why the appetite was already there-Why the fundamentals of marketing haven't changed and never will (it's all human psychology)-GLM's model: vendor-agnostic education, not a product pitch-The top three mastermind topics right now: people/culture, AI, and digital marketing-Why 83% of Ben Glass Law's revenue comes from human referrals — and what that means for your firm-The best first move for a new lawyer: direct mail, newsletters, and genuine curiosity about others-Why the right question isn't 'how much should I spend on Google Ads?'-Ben's framework for building a firm that fits your life: vision, permission, and people-The four-quadrant exercise for eliminating the things you hate-Why the client is third on Ben's priority list — not first-Mastermind groups: accountability, bragging rights, and seeing that everyone's a little broken-Ben's soccer referee work and his fight to restore sanity to youth sports-Ben's triple bypass surgery and his return to CrossFit-Nick's personal transformation story and the TikTok journal that started it allPeople & Resources MentionedBen Glass — Ben Glass Law (benglasslaw.com) / Great Legal Marketing (greatlegalmarketing.com)Brian Glass — Ben's son and co-leader at Ben Glass Law and Great Legal MarketingGyi Tsakalakis — AttorneySync; presenter at GLM's upcoming boot campConrad Saam — Mockingbird Marketing; presenter at GLM's upcoming boot campDan Kennedy — marketing legend; coined "the money is in the list"Samy Chong — mindset coach (Toronto); Ben's coach for ~12 yearsNick Werker — host, Everything Except the Law PodcastResources:Renegade Lawyer Marketing — Ben Glass's book (available on Amazon)greatlegalmarketing.com — join the email list, find upcoming eventsglmsummit.com — Great Legal Marketing Summit (annual, October)Ben Glass Law — benglasslaw.com (ERISA long-term disability & personal injury, Northern Virginia)Everything Except The Law is a part of the Answering Legal Podcast Network. Learn more about the show here: https://tinyurl.com/4xjerw3w  Interested in learning more about Answering Legal? Book an appointment to speak with us here: https://tinyurl.com/4c9h8xb8 You can also give us a call at 631-212-1899.This podcast is produced and edited by Joe Galotti. You can reach Joe via email at joe@answeringlegal.com.

Send us Fan MailTBeyond the Hype: Building a Human-AI Hybrid Model for Modern FleetsWhen we talk about managing risk and controlling costs in trucking and logistics, we usually focus on what's right in front of us: drivers, trucks, and insurance premiums. But the operational landscape is shifting rapidly. Artificial Intelligence and digital transformations are no longer future buzzwords—they are actively reshaping procurement and supply chains today.  In this episode, host Chris Harris (The Safety Dawg) and co-host John Farquhar, sit down with global experts Kenneth Sievers and Laurent Coulon from EFESO Management Consultants. They break down exactly how fleets can cut through the AI hype, navigate organizational readiness, and find measurable value without losing the crucial human element.  Whether you manage a mid-sized fleet or a large logistics organization, this conversation delivers a practical blueprint for the future.  Learn more about EFESO Management Consultants:

Stop trying to “manifest” the perfect client and start talking to real people... Are you stuck in “Path 1”? Many soulpreneurs spend months (or years) trying to define their ideal client profile, building an audience from scratch, and creating offers for a “persona” that might not actually exist in the real market.In this video, I share why you don't actually need to understand your ideal audience in the beginning. In fact, trying to “perfect” your niche before you have clients is often just an exercise in illusion.What you'll learn in this video:Path 1 vs. Path 2: Why the traditional way of building an audience is the “hard path” and how to take the easier, more authentic route.The “Dance with the Market”: How to shift from a hobbyist mindset to a true partnership with the people you can already reach.The Power of Your Current Network: Why your “Facebook friends,” old colleagues, and email contacts are a goldmine for market discovery.Heart-Centered Pivot: How to “shape-shift” your offerings based on true empathy and what people are actually spending money on.The 10-Client Rule: Why you can only truly define your “Ideal Client” after you've worked with a handful of real people.If you've been feeling isolated in your “garage” working with AI to find the perfect words, this is your wake-up call to return to the heart of service. Real business happens in conversation, not in contemplation. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com

"I'm not a techy person, Brittany." I heard this SO many times recently—on coaching calls, in DMs, everywhere! And every single time, I want to shake them (lovingly

Welcome to episode 200 of Community Capital! We are grateful to the Brighton community for four years of support that made this milestone possible. To mark the occasion, Rob sits down with Erica Ancel, Director of Operations at Next Steps 4 Seniors, a senior living referral and placement company serving families across Michigan. Erica talks about what it really means to navigate the senior space, why no two placements are ever the same, and what it takes to be the calm voice when a family is in crisis.   Timestamps 00:00 Welcome and Next Steps 4 Seniors 01:03 Erica's Journey to Senior Living 03:53 Origins of Next Steps & Memorable Placement 06:18 Crisis Management and Holistic Care 08:18 Reach, Ideal Clients, and Contact 11:03 Unique Situations and Closing Remarks Guest Links Website: https://nextsteps4seniors.com/ Show Links Learn more about the Brighton Chamber by visiting our website. Website: https://www.brightoncoc.org/

Your coaching niche probably isn't broken. The way you're describing it is.In this episode, Michelle walks through a session with a client who'd been rewriting her elevator pitch for weeks, only to discover her real coaching niche had been sitting in her own story the whole time.If your niche statement sounds good in a workshop but lands flat in real conversation, this episode is for you.What you'll learn:The one question that reveals your real coaching niche in five minutesThree signs your niche is too generic (and what each one is actually costing you)Why your dream client is almost always the version of you from a few years agoThe identity work hiding inside what looks like a marketing problemA 10-minute exercise to rewrite your niche statementQuotable moments:"Most coaches think they have a niche problem. They almost never do. They have an identity problem.""The discomfort of claiming her is usually the discomfort of admitting how far you've come.""You don't have to invent her. You just have to name her."Mentioned in this episode:The 10-minute niche exercise (full version on the blog)Dear Coach Letter on Substack: weekly letters on building a coaching business that pays you on repeatThe Make It Visible podcast archiveResources & next steps:Subscribe to the Dear Coach weekly letterWant help finding your real niche? Learn about Coaching Biz BuilderDrop me a line and share your thoughts!About the host:Michelle Kuei is a business and marketing coach for coaches. She helps women coaches across all niches stop chasing clients and start attracting them using her Client Enrollment Method. She's the founder of Elevate LifeCoaching, the creator of Coaching Biz Builder, and the host of the Make It Visible podcast.Subscribe & review:If this episode helped you, the best thank-you is a quick rating and review wherever you listen. 

Most podcasters start a show and then wonder how to turn it into revenue. Philip Jayhawk Chan did the opposite. He looked at every marketing channel available to grow his investment firm, Lightspeed Investing, and picked podcasting because it was the one place where he could build real relationships, learn from the people he wanted to work with, and let his personality carry the conversation instead of a script. In this episode of Podcasting Secrets with host Nathan Gwilliam, Philip shares how he invites ideal clients as podcast guests and builds trust without ever pitching his services, why he targets three to five quality connections per episode instead of chasing download numbers, how he uses case study guests who tell their own story so the proof speaks for itself, why his accumulated content library now answers sales objections before the first call even starts, and how matching his podcast format to his personality made consistency easy instead of forced. Philip also breaks down how he designs content specifically for white collar professionals and why audience awareness shapes everything he says and skips on his show. Want to turn your podcast into a client conversion tool without sounding like a salesperson? Listen to how Philip built his pipeline through conversations, not campaigns. Subscribe and follow Podcasting Secrets on Apple, Spotify and YouTube for weekly strategies on growth, guesting, audience building, and long-term podcast success. Follow, Like & Subscribe: Podcasting Secrets: Website: https://podcastingsecrets.com/ YouTube: https://www.youtube.com/@podcasting-secrets Instagram: https://www.instagram.com/podcastingsecrets/ LinkedIn: https://www.linkedin.com/company/poduppodcasting/ Apple: https://podcasts.apple.com/us/podcast/podcasting-secrets/id1726056241 Spotify: https://open.spotify.com/show/0edA45tyPxFRfiUmDxYSUj Nathan Gwilliam: LinkedIn: https://www.linkedin.com/in/nathangwilliam/ Philip Jayhawk Chan: LinkedIn: https://www.linkedin.com/in/philipchan333/Website: https://www.lightspeedinvesting.com/YouTube: https://www.youtube.com/@lightspeedinvestingpodcastApple Podcasts: https://podcasts.apple.com/us/podcast/lightspeed-investing-podcast/id1753962250Spotify: https://open.spotify.com/show/6qPzhfg7XWizedEFcFn8moInstagram: https://www.instagram.com/philip_jayhawk_chan/

Need financing for your next investment property? Visit: https://www.academyfund.com/ Want to join us in Charleston, SC on June 1st & 2nd? Visit: https://www.10xvets.com/events ____ John Lynch is the Founder of Imprimis Financial, where he advises business owners, professionals, and Service Academy graduates on asset management, estate design, and tax-efficient wealth strategies. After serving as a field artillery officer and company commander during the Gulf War era, he earned his MBA in finance from NYU and began his career at Barclays and First Union before launching his own practice in Charlotte. Over the years, John has been working alongside private banking teams supporting large estates while building a discretionary investment model focused on disruptive technologies. With a foundation in institutional finance and technical trading, he leverages AI tools to help clients refine their goals and implement coordinated wealth strategies. In this episode of the SABM podcast, Scott chats with John about: A Career Built on Reinvention: John shares his transition from Army leadership to institutional finance and ultimately building his own advisory practice. Managing Disruptive Technology Investments: How he evaluates companies like Nvidia and Tesla using both fundamentals and technical entry points to manage volatility. Using AI to Enhance Decision-Making: Leveraging artificial intelligence to analyze portfolios, compare insurance structures, and accelerate strategic planning. The Team-Based Wealth Model: Why high-net individuals need integrated advisors working together rather than operating in silos. Tax Strategy as Alpha: Creating value through liquidity management, estate design, and tax-efficient structures, not just investment returns.   Timestamps: 01:10 West Point to Army Career 02:56 MBA and Trading Roots 04:14 Building the Advisory Practice 05:36 Disruptive Tech Portfolio Model 07:49 How He Picks Entries 10:35 Ideal Clients and Service Grads 13:23 Ultra Wealth Team Planning 16:59 Using AI in Practice 22:04 Growth Goals and Legacy Shifts Connect with John: LinkedIn | John Lynch  jlynch@imprimis-financial.com  www.imprimis-financial.com  If you found value in today's episode, don't keep it to yourself—share it with a colleague or friend who could benefit. And if you're a Service Academy graduate ready to elevate your business, we'd love for you to join our community and get started today. Make sure you never miss an episode. Subscribe now and help support the show: Apple Podcasts Spotify Leave us a 5-star review! A special thank you to John for joining me this week. Until next time! -Scott Mackes, USNA '01  

Ever wondered why some businesses seem to pull in the perfect clients with almost no effort, while others stay stuck, spinning their wheels? In today's episode, I'm sharing the three must-know insights about your ideal client that could be the missing ingredient in your business. If you've ever felt like your message isn't quite landing, or you're attracting clients that drain your energy instead of lighting you up, stay with me—this chat could be a game-changer. I've been where you are—juggling work, motherhood, and the dream of growing a business that allows you time and freedom. Over the years, I've seen a pattern: the most successful female entrepreneurs aren't just experts in what they do—they're utterly clear on exactly who they're here to help. In this episode, I'm unpacking the three powerful questions most people overlook, but which make all the difference when you want to really connect with your audience. Here's a taste of what I'll be asking—and why you'll want to tune in: Why is it so important to know what your dream clients themselves think their real problem is? (Hint: It's usually not what you think.) What do your clients truly want—beyond vague goals like “more clients” or “success”? I'll show you how to get specific and why that matters. How can you spot the difference between what your clients know they need help with, and the things they don't even realise yet? This is where your messaging really starts to connect. What simple tool have I used, and how can you quickly build a human, relatable client profile that makes writing content a breeze? If you're tired of guessing what to say, or you've tried all the posting and still feel invisible, this episode is for you. Let's make marketing feel simple (and effective) again. Listen in now! ………………………………………… Are you a woman in business? YOU'RE INVITED! JOIN She's The Business Community on Facebook and let's continue the conversation! Https://www.facebook.com/groups/shesthebusinesscommunity ................................................. Loving this podcast? We'd love it if you'd give us a 5 star rating and help others find it too! Simply hit the 5 stars and (if you have 10 seconds to spare) add a few words as a review. Interested in being a guest? All the info is here: https://www.jessicaosborn.com/STB-guest-application ......................................................... About your host: Jessica Osborn is a marketing strategist and positioning expert - helping online coaches become unmistakable leaders in their niche. With over 25 years in marketing and 15 years as a successful entrepreneur, she shares deep insights and timeless principles to help you grow a sustainable and wildly profitable business . As an active mother of two she's passionate about efficient, lean service models that produce multiple six-figure income without sacrificing your family time! Learn more & book an intro call: https://jessicaosborn.com Instagram or Threads: https://instagram.com/jessica.osborn LinkedIn: Https://linkedin.com/in/jessicaaosborn Facebook: https://facebook.com/jessicaosborn.bxcoach

Send me a message Most agents who say "I don't know what to post" don't actually have a content problem. They have an audience problem.If you can't picture the exact person you're posting for, you'll keep throwing content at the wall hoping something sticks. Nothing will. The algorithm won't help you. Your followers won't engage. And no clients will ever come from it.This episode is a tactical, step-by-step walkthrough on how to identify your ideal audience and then post the right stuff to actually get business from social media in 2026.In this episode:The questions to ask yourself to nail down exactly who you should be posting forWhy most agents pick an audience that's way too broad (and why that kills their content before it ever has a chance)The one-sentence formula that turns a vague idea of your audience into a real person you can create forThe 6 content categories that give you endless ideas once you know who you're talking toHow to figure out which platforms your ideal client actually uses so you stop wasting time posting in the wrong placesWhy mistake-avoidance content outperforms almost everything elseThe mistake I made in my own business that cost me years of growth, and how to skip past itIf your social media isn't getting you clients, this episode is the fix. Take notes, do the work, and watch what happens.Get the Clients From Social Mini Course: (50% off): http://www.massiveagentsociety.com/course Use Promo code: PODCAST50***********************RESOURCES :Free "Clients From Social" Masterclass - Learn the new formula top agents are using on social media to attract 5+ new closings, month after month. REGISTER HERE: https://members.massiveagentsociety.com/free-masterclass-registration?utm_source=podcast_notesMassive Agent Society on Skool - My coaching community giving Realtors the exact blueprint (and handholding) to attract 5+ new clients, every single month. CLICK HERE: https://www.skool.com/massiveagentsocietyManychat PRO - Automate your Instagram DM's and Get 30 days of Manychat Pro for FREE - CLICK HERE REAL Broker - Learn how we can be business partners and build a business together @ ΓEA⅃  Broker- CLICK HEREPLEASE LEAVE A REVIEW on APPLE PODCASTS or SPOTIFY

If your pipeline is weak, it's easy to assume your messaging is the problem.So you tweak your positioning. Rewrite your offers. Refine your niche. Rework your elevator pitch.And still… no predictable flow of ideal clients.This episode breaks down why “fixing your messaging” is often the wrong focus and how it keeps you stuck in analysis instead of creating real opportunities.You'll learn how to tell if messaging is actually your bottleneck or if you're avoiding the real issue that drives pipeline growth.What you'll learn:Why “I need better messaging” is the most common (and misleading) diagnosisThe messaging refinement loop and how it delays revenueThe real reason your pipeline isn't convertingThe two factors that consistently create qualified client opportunitiesHow to diagnose: messaging problem vs. conversation problemWhen messaging actually does need fixing (and how to do it fast)A simple rule to stop overworking your messagingHow to start more client conversations immediatelyIf you've been stuck refining instead of landing new clients, this will help you redirect your focus and build momentum.Timestamps for Key Moments: [03:15] – Why consultants default to “I need better messaging” [08:20] – The messaging refinement loop and how it stalls your pipeline [14:10] – The real belief keeping you stuck (and why it feels logical) [21:30] – The 2 factors that actually create a consistent consulting pipeline [25:00] – How to diagnose: messaging problem vs. conversation problem [30:05] – When messaging does need fixing (rare, but important) [32:40] – The 90-minute messaging rule [34:50] – How to create more client conversations starting todayResources Mentioned:Companion Resource: Read Chapter 6 in Melisa's book, Grow Your Consulting Business: The 14-Step Roadmap to Make Your Independent Consulting Goals a Reality, https://www.amazon.com/dp/B0CSXJBGVB Full Show Noteshttps://shownotes.melisaliberman.com/episode-268Want More?• Melisa's Books, Planners & Journals: https://linktr.ee/melisaliberman• Get Melisa's Book: https://www.melisaliberman.com/book• Visit Melisa's Website: https://www.melisaliberman.com/ • Follow on LinkedIn: https://www.linkedin.com/in/melisa-libermanWant help achieving your consulting business goals? Melisa can help. Click here for more on coaching tailored to you as an independent consulting business owner.

In a commoditized industry, most insurance producers rely on their technical knowledge to win deals. But knowledge is no longer the differentiator - energy, conviction, and a hyper-specialized niche are. If you are still trying to be a generalist "lone wolf," you are capping your growth and leaving your clients at risk.My guests, Stephen Gingrich and Brandon Ernstes of Houchens Insurance Group, join me to discuss how their team-selling model has allowed them to write 10 times the business they did as individuals. We break down the "Starting Five" philosophy of agency growth, why young producers should never rely on relationships to win, and how niching down into the ESOP (Employee Stock Ownership Plan) market transformed them from "just another broker" into sought-after industry experts. We also discuss the power of building a brand on LinkedIn and why Brandon, a former skeptic, is now an inbound lead believer.▶▶ Sign Up For Your Free Discovery Callcompletegameu.com/agaKEY MOMENTS(00:00) Sharing a Mic: Live from a Conference in Milwaukee(01:15) From Life Insurance to Benefits: Stephen's Design for Impact(03:10) The Science Experiment: Brandon's Path from Coal Mines to Insurance(05:12) The "Starting Five": Why You Need Different Skill Sets to Team Sell(08:15) Dropping the Ego: Taking a Short-Term Pay Cut for Long-Term Scale(11:00) Value Over Age: How Young Producers Win in the C-Suite(14:20) Energy is 80% of the Sale: Why Technical Knowledge Isn't Enough(17:35) The ESOP Niche: Why Ownership-Minded Companies are the Ideal Clients(21:45) Verticalization: Getting Young Producers Up to Speed 100% Faster(25:10) The Skeptic's Journey: From Content Doubt to Inbound Success(29:30) Why You Must Act Like a News Channel for Your Prospects(33:45) Major and Minor: The Blueprint for Scaling New Producers(37:20) Rapid Fire: 4:30 AM Routines, F45 Workouts, and 10X is Easier than 2XCONNECT WITH ANDY NEARY

Nichole Fecteau shares how consistency, authenticity, and community connection helped her build a thriving business from nothing into a powerful and purpose-driven success story that inspires anyone ready to take control.See article: https://www.unitedstatesrealestateinvestor.com/building-a-purpose-driven-business-born-from-sheer-survival-with-nichole-fecteau/(00:00) - Introduction to The REI Agent Podcast and Guest Nichole Fecteau(00:32) - Nichole's Entry into Real Estate After Life Transition(01:19) - Early Financial Struggles and Determination to Succeed(02:07) - Side Hustles and Doing Whatever It Takes to Survive(03:02) - Building a $16M Business Without Cold Calls or Ads(03:17) - Community Involvement as a Visibility Strategy(04:35) - Subtle Marketing Through Presence and Relationships(05:05) - Identity Shift from Stay-at-Home Mom to Breadwinner(06:51) - Discovering Independence and Personal Strength(08:04) - Balancing Multiple Roles and Personal Growth(09:42) - Targeted Mailbox Campaign Strategy Explained(09:56) - Cracking the Code with Expired Listing Mailers(13:24) - Removing Pricing Objections with Appraisals(14:21) - Teaching Agents Visibility and Lead Generation(14:35) - The Mistake of Inauthentic Community Marketing(16:41) - The Power of a Heart of Service Approach(17:16) - Life Outside Work and Passive Business Growth(17:30) - Pickleball, Networking, and Unexpected Opportunities(19:10) - Multifamily Investment and Family Living Strategy(21:01) - Creating Independence While Staying Close to Family(22:29) - Market Conditions and Local Real Estate Trends(24:15) - Comparing Regional Market Differences(26:40) - Managing Listings While Traveling Frequently(27:37) - Golden Nuggets for Agents: Niche, Authenticity, Consistency(29:34) - The Importance of Authentic Personal Branding(32:25) - Learning to Say No and Focus on Ideal Clients(35:53) - Favorite Book Recommendation and Personal Growth(37:48) - Where to Find Nichole and Final Thoughts(38:25) - Closing Remarks and Episode Wrap-UpContact Nichole Fecteauhttps://nicholefecteau.masiello.com/https://www.facebook.com/NicholeFecteauRealtor/https://www.instagram.com/nichole_fecteau_real_estate/https://www.linkedin.com/in/nicholefecteau/https://www.youtube.com/@nicholefecteauIf this story hit you, then take it seriously because success is not about doing more; it is about doing what actually works and sticking with it long enough to win. Visit https://reiagent.comIs success destroying your peace? Most pros grind until they break. Download The Investor's Life Balance Sheet: A Holistic Wealth Audit to see if you are building a legacy or heading for burnout. Presented by The REI Agent Podcast & United States Real Estate Investor® https://sendfox.com/lp/m4jrl

If you think sending fewer emails creates a better client experience, today's episode is going to challenge your mindset. I sit down with Alison Bell, a Hawaii-based family photographer who has built a six-figure business serving vacationing clients—with zero room for error and practically no opportunity for reshoots.We dive into what it really takes to create a seamless, high-touch client experience when your clients are traveling, time-constrained, and trusting you to deliver once-in-a-lifetime memories. Alison shares exactly how she uses automation, communication, and clear boundaries (hello, sunrise-only sessions) to create an experience that builds trust, eliminates confusion, and increases sales.Find It Quickly:00:24 - Meet Alison Bell01:24 - CRM Talk02:31 - Fast Response Wins05:18 - Sunrise Sessions Policy06:40 - Repeat Key Details09:36 - After Payment Onboarding12:11 - Prep Emails15:07 - Timing Automations17:06 - Gallery Reveal Process19:00 - Weather Boundaries22:04 - Inquiry Video Touchpoint23:12 - Product Videos Idea26:32 - Email Touchpoints27:42 - Inbox Overload Reality29:16 -Texting Before Sessions32:05 - Client Ghosting Horror Stories36:19 - Next Steps Email Framework44:53 - Video Alternatives To Calls46:58 - Pricing Prep Video StrategyMentioned in this Episode:Episode 211: Marketing Mondays Will Transform Your Business Strategy with Melissa Arlena and Alison BellTave/VSCO: vsco.co/workspaceConnect with Alison:Website: alisonbellphotographer.comPodcast: Get Booked: A Photography Marketing PodcastInstagram: instagram.com/alisonbellphotog

Welcome to another episode of Expert To Authority Show, brought to you by http://gtex.org.uk/, I am your host, Simone Vincenzi, The Experts Strategist, and this is the podcast for experts who want to become the ultimate authority in their niche while making an impact in the world.We have created the Webinar Conversion Kit where you will get access to:The High-Converting Webinar FrameworkBONUS #1: High-Converting Webinar Slide TemplateBONUS #2: Pitch and Follow Up TemplatesBONUS #3: High Converting Webinars Case StudiesBONUS #4: Our Trello Webinar ChecklistAll of this for only £29.99 for a limited period of time.Click here to download.https://webinarconversionkit.com/In this episode I will talk aboutHow to get the right people to your webinarsConnect with Simone Linkedinhttps://www.linkedin.com/in/simone-vincenzi/Facebookhttps://www.facebook.com/simonegtexIGhttps://www.instagram.com/simonegtex/Twitterhttps://twitter.com/simonegtexTo become a GTeX Member, Apply here:https://gtex.events/call -----To receive daily support in your coaching and speaking business, join our private Facebook Group EXPLODE YOUR EXPERT BIZ https://www.facebook.com/groups/explodeyourexpertbiz/-------Take a full business assessment for free to have absolute clarity on your business with the EXPERT BIZ CHECKLIST.http://bit.ly/expert-biz-checklist-podcast------Also, make sure you subscribe to the podcast so you don't miss any other episode.  If you want to reach out to me with your questions, you can email me at Simone@gtex.org.uk that comes right to my inbox.

I was asked a question in a recent live session that I think applies to every creative business owner. Whether you're service-based or selling products through stockists, does focusing on a specific ideal client actually matter if you don't control who buys from you? The answer might surprise you. It's not about demographics. It's about values. And once you understand that, everything can shift. Key Moments: [00:00] The question that started this conversation  [04:58] Why saying "everybody" was the worst answer I ever gave [07:25] Why demographics told me nothing, how i got specific, why my buseness then took off [15:40] Why this matters even more if you sell through stockists  [19:07] How to actually figure out who you're for Notable Quotes: "When you're for everyone, you're really for no one."  Philippa Craddock Resources Mentioned: Read: This Week's Full Journal Post Link: The Six Month Programme - The Bright Line Link:  The Base Note Subscribe to our Weekly newsletter Website: www.philippacraddock.com Instagram: @philippacraddock Email: hello@philippacraddock.com  Share Your Insights: Has this episode shifted how you think about your ideal client? I'd love to hear what resonated whether you're a service or product business. Please do drop me a DM on Instagram. I read every message however old the episode Never Miss an Episode: Subscribe to my weekly newsletter for behind-the-scenes insights, exclusive resources, and first access to new offerings, all designed to help you build your creative business around what you naturally do best. 

In this episode, Philippa breaks down how to build a true ideal client profile that goes beyond demographics and into the psychographics that actually drive buying decisions. She walks through how to identify your client's real problems, understand their motivations, and create messaging that resonates at every stage of their journey. If your marketing feels scattered or inconsistent, this episode will help you refocus with clarity and intention. Key Takeaways: [00:02:00] Start With the Problem [00:03:00] Internal Motivators Matter [00:04:00] Customer Journey Awareness [00:05:00] Addressing Objections [00:06:00] Creating Resonance In this episode, you'll learn: How to define your ideal client beyond demographics Why psychographics matter more than surface-level traits How to align your messaging with your client's stage of awareness How to use objections to strengthen your content How to create marketing that attracts the right audience Join the Strategic Marketing Canvas Workshop (https://channerconsulting.com/the-strategic-marketing-workshop/)to build your 90-day marketing plan with clarity. Links: Connect with me: https://www.linkedin.com/in/philippachanner/ Learn more: www.channerconsulting.com

Step into Episode 206 of On The Delo as Delo sits down with Rick Miller of RLM Hospitality to talk about what really happens when a lifelong restaurant operator shifts from running the floor to helping restaurant groups understand their numbers. From growing up in Scottsdale and building his career in New York and Austin to returning to Arizona to launch RLM, Rick shares the experiences that shaped his views on hospitality, leadership, profitability, and quality of life.​This conversation goes deep on the realities many operators avoid: late P&Ls, weak AP processes, unclear prime cost, hidden third-party delivery fees, and the risks of running a business by just looking at cash in the bank. Delo and Rick also unpack restaurant culture, training, sobriety, and why cutting costs the wrong way can damage service and become “a formula to go out of business.” If you're a restaurant owner, operator, finance leader, or hospitality entrepreneur, this episode delivers practical perspective on building a stronger and more sustainable business.​Chapter Guide (Timestamps):​(0:16 - 2:15) Intro, the Foodist Awards, and Why Hospitality Community Still Matters​(2:26 - 5:24) Scottsdale Roots, New York City, and Falling in Love with Restaurants at Craft​(5:25 - 8:06) Austin, Big Restaurant Projects, Marriage, and Life Changes​(8:07 - 12:20) Hospitality Lifestyle, Drinking Culture, and Choosing a Better Path​(12:21 - 15:34) Leadership, Financial Knowledge, and Why Culture Drives Restaurant Success​(15:35 - 17:36) What RLM Hospitality Does and How Restaurant 365 Fits In​(17:37 - 20:13) Weekly Soft Closes, Prime Cost, and Getting Financials on Time​(20:14 - 21:58) Ideal Clients, White-Glove Implementation, and Restaurant Accounting Support​(21:59 - 26:00) Low-Hanging Fruit, Bad AP Processes, Profit Leaks, and Profitability Gains​(26:01 - End) Fit, Change Management, and Building Month-to-Month Client Partnerships​

Your podcast name is one of the first things your dream listener sees and it is doing one of two things right now. It is either telling her immediately that this show is for her or it is making her scroll right past. In this episode I am walking you through my three strategic approaches to naming a podcast and introducing you to a free tool I personally built to help you figure out which approach is right for your show.Whether you have not launched yet and you are stuck on a name, or you already have a podcast and something about your current name just feels off, this episode is going to give you a clear framework and a free resource to move forward.In this episode you will learn:The three strategic approaches to naming a podcast and when to use each oneWhy a keyword first name is the fastest path to being found by your dream listenerHow a branded and creative name can work beautifully with the right tagline doing the heavy liftingWhat a creative name plus keyword subtitle looks like and why it gives you the best of both worldsWhy your visual tagline on your cover art is a completely different job than your podcast nameTry NAMEWAVE. for free!NAMEWAVE. is my free podcast naming tool. You answer a few questions about who you serve, what outcome you provide, and your niche, and it generates strategic podcast name ideas using all three of my naming approaches. You will see results instantly and get your full personal results by email https://namewave.co/Connect with Pamela:Join 400+ other moms who podcast inside the FREE community: https://skool.com/podcasters/YouTube: https://youtube.com/@pamelakrista/Website: https://pamelakrista.com/ Instagram: https://instagram.com/pamelakrista/Email: pamela@pamelakrista.com

If your inquiries feel inconsistent or you're attracting clients who aren't quite the right fit, it may be time to revisit who your ideal client is right now.In this episode, I'm sharing a coaching moment from inside the Branding Photographer Growth Lab and why this is one of the most overlooked growth strategies.You'll hear how my ideal client evolved from brand-curious beginners to established business owners who are ready to invest, and the simple research process that led me to rename my entire branding package.Download my Local Market Domination Checklist for Branding Photographers:https://angiemcpherson.com/localWant to become the go-to branding photographer in your market and book premium clients consistently? DM me “GROWTH” on Instagram for details on the Branding Photographer Growth Lab: https://www.instagram.com/angiejanine

Want to ask a question, or share what you loved? Send us a text!In this episode I'm talking about how to know when it's time to change your ideal client, your offers and your pricing. Not from a strategic angle first, but from the inside out — because the internal shift has to happen before any of the external stuff will actually stick.We cover:The signs you've outgrown your ideal client (including the ones that feel uncomfortable to admit)Why staying costs you more than leaving — your sales motivation, your confidence, your revenueWhy most people try to fix this strategically first, and why that doesn't workHow we measure our value by our current clients' results and why that keeps us cappedWhat actually has to shift first, before you can look at client, offer and positioningThe three things you need to nail to be positioned to work with a more advanced clientIf you want to go deeper, I released an article that's kinda like a mini masterclass on Substack last week that walks you through the journalling work to help you honour where you've been, get clear on who you're ready to serve next, and start redesigning your offer and pricing to match. That's available to paid subscribers — join us here.And if you want to do this work live with me, we start the Impact transformation inside The Collective this Tuesday the 31st March, and you'll then be able to stay and work with us live through our remaining Transformations for the year - we have Thought Leadership & Sales, Money, Freedom and Wealth all still to come! You can just join the course, or add The Collective at checkout. And if you're established, you're already building toward $300-500k/year, and you want the combo of my coaching plus a tight knit group of smart entrepreneurs doing this work together — check out The Mastermind. Support the show

What if just the 10 'right' people seeing your content could grow your firm faster than 10,000 random viewers? Growing an advisory firm doesn't always require reaching the largest audience. In many cases, the right audience—clearly defined and intentionally engaged—can be far more powerful than broad visibility.  Justin Brownlee has built a $500 million RIA serving just 75 households by targeting a specific niche and using LinkedIn with intention. In this episode, we break down how he created focused blog and podcast content for his ideal target client, strategically built a LinkedIn network inside target companies, and prioritized quality engagement over vanity metrics.  Listen in to hear why Justin focuses on revenue-per-client as a key business metric, how his fixed-fee model attracts high-net-worth clients while increasing asset consolidation, and how Justin weathered the challenging early months of business ownership on his path to success.  For show notes and more visit: https://www.kitces.com/482 

Are you struggling to find your ideal clients? Wonderingwhere your dream clients are actually hanging out—online or in real life?In this episode, I'm breaking down how to find your idealclients, where they're already spending their time, and how to connect withthem in a way that feels natural, aligned, and effective.If you've been posting on social media, trying to grow yourbusiness, and still feel like you're guessing… this episode will show you exactly where your dream clients are hiding—and why they haven't found you yet.I'm teaching you:Where to find your ideal clients online Where your dream clients are in real lifeWhy your ideal clients are already searching for the results you provideThe truth about visibility (and why it's not about beingseen—it's about being relevant)How your own life experience shows you exactly where your clients areWhy your dream clients are using AI tools like ChatGPT—but still need YOUYour dream clients are actively searching for help, answers, and transformation. The question is—are you showing up where they already are?If you're ready to stop guessing, start attracting yourideal clients, and build a soul-led business with purpose and impact—this episode is for you. And if you don't yet know who your ideal client is, golisten to Episode 40 where I break it all down step-by-step.Ready to discover your purpose and turn it intoincome? missytolley.comBecause your dream clients are out there…and they're waiting for you to show up.#FindYourIdealClient #DreamClients #AttractClients#OnlineBusinessTips #SpiritualEntrepreneur #SoulLedBusiness#PurposeDrivenBusiness #WomenInBusiness #CoachingBusiness #BusinessStrategy#ContentMarketingTips #VisibilityStrategy #EntrepreneurLife #WorkFromHomeWomen#MompreneurLife #PurposeToProfit #SpiritualGrowth #AlignedBusiness #TheSpiritualCeo #TheSpiritualCEOPodcast #MissyTolley#PodcastMarketing #SmallBusinessTips

Most businesses don't have a marketing problem—they have a strategy problem. In this episode, John explains why focusing on tactics without a clear marketing strategy leads to wasted time, inconsistent messaging, and stalled growth. Learn how defining your ideal customer, clarifying your positioning, and aligning your team around a shared strategy can transform your results. Discover how a focused, system-driven approach to marketing strategy can bring clarity, improve execution, and drive sustainable business growth. 00:00 Why Marketing Strategy Still Fails 02:30 Ideal Clients, Positioning, and Growth 04:21 Strategy First in a Day 09:33 Who It's For and How to Get Started Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

Couples come to you with what they want. But your job – if you want to book more couples at higher prices – is to know how to trigger what they really need. They may not know it themselves, which is why you'll be a step ahead of everyone else if you learn how to identify what core motivation is driving the couple's decision. In this episode you'll learn ·      How to sell from the intersection of sales and psychology·      9 core desires pushing consumer purchases·      4 most common triggers for couples·      How to incorporate these into your marketing and sales efforts

Many private practice owners, whether you're a dietitian, therapist, or service-based provider, feel like they're doing everything right with their marketing but still struggle to get more clients and build a steady client load. You may have a clear niche and know who your ideal client is, yet your practice still feels inconsistent or harder to grow than it should. Often, the issue is not your strategy, it's that your marketing is speaking to the "wrong version" of your ideal client.In this episode, we break down how to spot the difference between clients who stay and clients who don't, and how that one shift can completely change how you grow your private practice.Listen in to learn:Why your practice feels harder to grow than it should, even when you think you've identified your ideal client.How identifying the right version of your ideal client leads to more long-term clients and a more stable practice.Why your marketing is attracting clients who come and go, and what to shift to start bringing in the ones who stay.If you want a more consistent client load and marketing that actually brings in clients who work with you longer and grow your practice, this episode will help you see what to change and where to focus next.Be sure to check out the resources mentioned on our show notes page at http://marketingyourprivatepractice.com/175   Click here to send Kathy a text message about this Episode

If your sales calls feel like you're dragging people across the line to save their own lives, you're attracting the wrong client. In this episode, Chad breaks down the difference between the pain point driven client and the ROI driven client, why speaking to rock bottom is quietly killing your retention and close rate, and how raising your own standard as an athlete is the fastest way to call forward the client you actually want to coach.   Follow Us: Chad: https://instagram.com/chadmorganfit Caroline: https://instagram.com/carolinebiddle_rd Beyond Built: https://instagram.com/beyondbuilttraining Apply for Coaching: https://beyondbuilttraining.com

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Are your quotes quietly dying in “let me think about it” — even after what felt like a great meeting?You show up prepared. You build rapport. You talk through the job in detail. The client seems excited. Then you send the quote… and nothing. No yes. No no. Just silence. If this sounds familiar, you don't have a closing problem — you likely have a quoting problem. And the good news? Your quote is one of the easiest parts of your sales process to fix — and one of the fastest ways to increase revenue.In this episode, you'll discover:Why basic, one-page quotes fail to engage buyers — and how better presentation instantly lifts perceived professionalismHow confusing, technical language kills clarity and what to say instead so customers truly understand what they're buyingThe power of storytelling in your quote to increase perceived value and reduce “I need to think about it” responsesHit play now to learn how to transform your quotes from flat, forgettable PDFs into compelling proposals that convert more jobs without chasing harder.New episodes every Monday, Wednesday and Friday.Book in your ‘Free Quote Audit' nowTo see how we've helped business grow their sales:Read Client ResultsWatch TestimonialsOr email Ben if you would like to get in touch: hello@strongersalesteams.comThis podcast helps the entrepreneur, founder, CEO, and business owner in the trade, construction and industry segments, regain focus, build confidence, and achieve measurable results through powerful sales training, effective sales strategy, and expert sales coaching—guiding every sales leader, sales manager, and sales team in mastering the sales process, optimizing the sales pipeline, and driving business growth while fostering leadership, balance, and freedom amidst overwhelm, stress, and potential burnout, creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management.

So many wedding photographers and filmmakers believe there's a ceiling on their income.That $7,500 packages are “just how it is.”That planners are gatekeepers.That luxury clients aren't for them.In this episode, we sit down with Alyssa and Matt, a husband-and-wife photography team who shattered that belief. They went from hoping for a $7,500 booking to landing a $15,000 wedding before Mastermind was even over.But the real shift wasn't just pricing. It was mindset. They moved from scarcity to abundance. From skepticism to confidence. From playing small to thinking bigger.We talk about raising your wedding photography prices, building genuine planner relationships, creating a high-touch client experience, and redefining what it means to be “local” in today's luxury wedding market.Here's the truth: you can only win if you decide to GO FOR IT.There is no ceiling.You are more capable than you think.The question is… are you ready to move?

At the start of this week I asked my mini-mind clients what they most wanted to shift in their offer messaging right and almost every single one said the same thing.They told meI want my messaging to be more specific – I know I speak to everyone and no one at the same time.Another said: I want my client to read my offer and feel like THIS IS FOR ME.Someone else said: my retreat feels like an obvious yes to me – I just need my people to feel that too.And another: I want clarity. I want my client to see themselves needing this.These are brilliant and bright women with great offers. What they need now is messaging that matches their magic so their ideal clients feel like their offer was made for them.So in today's episode of the How I Do Content Podcast, I'm going to show you exactly why your ideal client doesn't feel like your offer is for them – and what to do about it.Let's begin.WANT MORE?Watch my 13 minute One Offer, 5 Angles at https://thesocialbolt.com.au/mini-training/ Join the Micro Messaging Waitlist at https://thesocialbolt.com.au/messaging-waitlist/ Follow Tahryn on Instagram at http://www.instagram.com/thesocialbolt Find out more at https://www.thesocialbolt.com.au TOPICS COVERED IN THIS EPISODEoffer messaging not converting, why my offer isn't selling, ideal client not buying my offer, messaging too broad attracting wrong clients, how to make my offer feel specific, how to make clients feel seen in my marketing, positioning your offer to ideal client, improve sales page messaging, fix unclear offer messaging, why my sales page isn't converting, how to attract the right clients, niche down messaging without losing clients, speak your client's language in marketing, using client voice in copywriting, how to find client language for marketing, messaging audit checklist, how to audit your sales page, content that converts into sales, problem vs dream in marketing, desire based marketing strategy, how to sell transformation not features, paint the dream in copywriting, increase conversions with better messaging, messaging strategy for coaches and service providers, clarify your offer positioning, make your offer an obvious yes, why people scroll past my offer, fix low conversion rates on offers, align messaging with ideal client pain points, turn interest into sales with better copy, group coaching program messaging strategyBackground Music is Copyright Free. You're free to use this music in your videos.Track: Harry Potter Theme SongMusic promoted by Chayatori RecordsVideo Link: https://youtu.be/WY8-lVlLhWE

Struggling to attract high-quality clients, even though you're working hard on your marketing? You're not alone! In this episode, Maggie breaks down the five most common mistakes small service business owners make when it comes to defining and targeting their ideal clients, and shares practical strategies to fix them.You'll learn:Why generic messaging keeps you stuck with low conversions and high-maintenance clientsThe real definition of an “ideal client” (it's not just about demographics!)How to update your client avatar as your business evolvesWhy repetition and specificity matter more than you thinkSimple steps to refine your messaging and start attracting clients who truly value your workReady to stop chasing everyone and start connecting with the right people? Tune in for actionable insights that will help you grow your business with less stress and more results!

Marketing your podcast is not about posting audiograms on Instagram and hoping someone clicks. If you've been told that social media is the only way to grow your show, this episode is going to shift how you think about online visibility entirely. Because marketing your podcast the right way has far less to do with constant promotion — and far more to do with intentional strategy before you ever hit record.In this episode, I walk you through the five things I do on repeat when I want my episodes to get discovered by ideal clients. And here's the part most people miss: marketing your podcast starts long before you publish. It starts with choosing a target keyword before you record a single word. It continues with writing long-form show notes that are structured for search. And it requires understanding that podcast marketing is about discoverability, not just distribution.For years, I made the same mistakes most podcasters make. I focused on creating great content and assumed that was enough. I promoted on social media. I relied on bursts of attention. And I couldn't understand why my show wasn't being surfaced to new listeners consistently. The issue wasn't the content. It was the lack of SEO and algorithm awareness.If you want to grow your online business and make money online using your show, you need more than good episodes. You need structure. That includes intentionally using multiple supporting keywords inside your show notes, making them at least 2,000 characters long so search engines understand what your content is about, and adding strategic tags inside your host settings every single time you publish.We also talk about something most creators ignore: consistency signals. Publishing at the exact same time every single week tells the algorithm your show is reliable. Algorithms reward reliability. And when you combine that with strong keyword positioning, your online visibility compounds over time.This episode is especially important if you want to start a podcast for business or you're serious about monetizing your podcast. Because marketing online through a podcast is one of the few strategies where the algorithm is actually friendly — if you understand how it works.You do not have to depend on social media to grow your show. In fact, if you master podcast marketing through SEO, search intent, and positioning, your show can become discoverable long after the episode is published.Inside my free bootcamp, I go much deeper into this exact strategy — how to design a podcast that supports monetizing your podcast, drives conversions, and builds real online visibility without constant promotion.If you've been thinking marketing your podcast means more posting, this episode will show you why it's actually about smarter positioning.Press play, take notes, and let's make your podcast easier to find — and easier to monetize.Take what you need, and go run your damn business.Ready to turn your podcast into a real business asset? If you already have a podcast that isn't making sales — or you're thinking about starting one and want to do it right from day one — I'm hosting a FREE, live training that will show you exactly how to build a podcast that actually supports your revenue. Inside the Profitable Podcast Kickstarter, I'll walk you through how to: • connect your podcast to a real offer • stop creating content that goes nowhere • turn listeners into clients — without living on social media

Send a textIf you keep saying you want better clients — but your practice keeps attracting the same ones — this episode is for you. Sylvia Garibaldi explains why attracting ideal clients isn't about more marketing, but about alignment. She breaks down how your messaging, systems, and referral network must work together to consistently draw in the right people. You'll hear why broad positioning weakens authority, why visibility alone won't fix misalignment, and how small strategic shifts can transform who feels naturally drawn to your practice.What you'll learn:01:21 Why You're Still Getting the Wrong Clients03:26 Marketing Amplifies Your Current Design (Not a Fix)06:50 Design for Ideal Clients: ICP vs Buyer Persona12:32 Do Your Systems Train the Right Clients?15:21 The Alignment Triangle: Messaging, Systems & Referrals21:17 What to Stop Doing to Level Up Clients25:58  Four Step Action Plan Resources:Feeling stuck about how to grow your practice, book a free strategy call here.#95 What Thousands of Professionals Taught Me About Marketing That Works#99 LinkedIn for Lawyers & Mediators: Turning Followers into Referral Partners#107 Your Intake Calls Are Telling You Exactly What to Say in Your MarketingRate, Review, & Follow on Apple Podcasts"Love listening and learning from the Serve First, Sell Later Marketing Podcast” If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Want more insights like this? Sign up for our newsletter. Sign up for our free LinkedIn newsletter on marketing your professional practice Connect with me on linkedin Join our online community Subscribe to my youtube channel

“Most financial advisors work too many hours for too little money for too many of the wrong clients.” – Bill Bachrach, CSP, CPAE . If you're a financial advisor looking to grow your ideal practice, this session is a must-listen. We unpacked the power of building high-trust relationships and how just 50 ideal clients paying $20,000 a year can transform your business and your life. NOT LOOKING for this exact model?  Keep listening.  The principles, strategies, and tactics discussed can apply to any advisory model. It's all about asking great questions, truly listening, and focusing on quality over quantity. Plus, we discuss practical strategies to transition from a busy, overwhelming practice to your dream client base. Unlock the roadmap to results and become the trusted advisor your clients deserve! Bill C. and Bill B. Discuss: Most advisors work too many hours for too little money and too many of the wrong clients. Want real change? Focus on fewer, ideal clients – quality over quantity. Build a business that funds your ideal life. Trust isn't a sales tactic. It's the foundation. Skip the features and benefits. Ask real questions and listen deeply. Human connection still trumps everything in the financial advisory world. “What's important about money to you?” That simple question opens up a valuable conversation. Listen without rushing. Silence is powerful. Remember that sometimes people just need extra time to think before revealing what matters most. Referrals aren't automatic. Clients need to trust you at the highest level before risking their relationships for you. Consistent follow-through and genuine care make the difference. Earn that bridge. AI is here, but human-to-human connection is what sets trusted advisors apart. Use technology for efficiency, but double down on listening and empathy. Be as analog and human as possible with your clients.

In this video I am shifting things up a bit and showing you a social media ad strategy that is working RIGHT NOW for wedding photographers. I know because I'm helping them build it and implement it :) Watch the video to learn more! Interested in working with me to build a campaign like this for your wedding photography business? Go here: https://chriscreed.com/icm

SHOW NOTES: ⁠⁠https://www.haileyrowe.com/findJoin my free Facebook community for business support & to connect with other health coaches: ⁠⁠https://www.facebook.com/groups/themarketinghubgroup/⁠⁠Facebook: ⁠⁠https://www.facebook.com/haileyrowecoach⁠⁠Instagram: ⁠⁠https://www.instagram.com/hailey_rowe⁠⁠Twitter: ⁠⁠https://www.twitter.com/hailey_rowe⁠

Instead of creating large, robust courses that your clients struggle to complete, it might be time to try out "micro" solutions for the micro problems your audience faces. Attention spans are shorter than ever, and customers now want faster, more specific results they can implement immediately—things like "get your first pull-up" or "add 1-3 inches to your glutes in 90 days" rather than comprehensive year-long programs covering every little thing you can think of. It's a simple and more streamlined approach, with a big opportunity for creating meaningful connections.   Join Jill for #PostsToProfits for FREE! https://jillfitfree.com/posts-to-profits-2026/   Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.   Connect with me! Instagram: @jillfit | @fitbizu Facebook: @jillfit Website: jillfit.com

Hey there everyone! Have you ever wondered why some clients light you up, while others leave you absolutely drained? That happens because we, as healers, often feel like we can help anybody. But that doesn't mean we should help everybody. Here's the thing ... I guarantee you will be better at helping some clients rather than others. And once you see that - and lean into it - amazing things will happen. The key to a joyful, thriving, truly Ideal PracticeTM, is working with clients who are ideal to you. So, on the podcast this week, I'm bringing back an episode where I gave you a full blown training on this very topic: how to use my 10-step process to understand your ideal client so well that they will be eager to work with you. In this episode, you'll learn: The biggest mistake you can make when defining the problems you solve for your ideal clients. Why it's critical that you own your authority, your expertise, and how to do that. One of the most important questions you can ask your clients (and why you'll love what comes next).And, as always, I come bearing gifts! Make sure you stick around until the end, where I'll let you know how to get your hands on a terrific free resource that will walk you through all of this, step by step. Isn't it time to give yourself permission to tune into the kind of client work that truly makes you happy?