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Reinvention beats repetition every time. In a crowded market, it's reimagination that sets you apart.That's the real lesson behind The New Look, a drama that follows Christian Dior as he rebuilds a whole new vision of fashion. In this episode, we're taking inspiration from that spirit of transformation with the help of our special guest, Hrishi Kulkarni, Director of Customer Advocacy & Executive Programs at dbt Labs.Together, we explore what B2B marketers can learn from narrative-driven branding, thoughtful reinvention, and the power of showing up with both creativity and compassion.About our guest, Hrishi KulkarniHrishi Kulkarni leads customer advocacy and executive programs at dbt Labs. Previously, Hrishi served as Head of Customer Marketing & Executive Programs at New Relic. He has also worked at Salesforce in Customer Engagement and Marketing and QStream in Customer Success and Professional Services. Hrishi brings with him over 16 years of experience in customer engagement. He is also an equality champion, SF LGBT Center board member and founder of LGBTQ+ ERGs in India and Asia.What B2B Companies Can Learn From The New Look:Storytelling is your superpower. In The New Look, Christian Dior tells stories through his fashion. His work is infused with personal meaning, from tributes to his sister to inspiration from his mother. Hrishi says, “Marketing is all about storytelling. I joined marketing because I love storytelling… it emotionally connects your product and your services to your audience.” In B2B, storytelling isn't fluff, it's how you make people care. It's how you stand out. Don't just tell your audience what your product does, tell them why it matters.Innovation only works when it's authentic. Dior's most memorable move wasn't a massive runway spectacle; it was an intimate, unexpected fashion show that broke every rule. Hrishi explains, “He's not going to have a huge fashion show… He's going to create it in a very small space, a very personalized experience. Which never before any designer had done.” That decision wasn't flashy for the sake of it. It was deeply intentional. For B2B marketers, it's a reminder that innovation doesn't mean gimmicks. It means staying true to your values and finding fresh, genuine ways to express them.Repetition kills good content. Dior didn't copy what worked, he created what was next. Hrishi says, “As a customer marketer… we have to be creative in identifying and securing the right stories and then finding innovative ways to amplify those stories. If you keep amplifying different stories also in similar ways, at some point it is going to fall flat.” B2B marketers often default to the same formats: another case study, another quote, another video. But to keep your audience engaged, you have to rethink how you tell your stories, not just what stories you tell.Quotes*“ I love storytelling. It's because, if you think about it, storytelling truly impacts people's hearts and minds. It emotionally connects your product and your services to your audience. And that's exactly what Dior has done with his fashion. Like the perfume story you shared earlier, right? It's inspired by his sister. Like a lot of his design of his costumes, of his art, his all comes inspired from his mother. So he truly shows us how storytelling can drive the fashion industry. He started his fashion through the art of storytelling. Also thinking outside the box. If you saw the show, he's constantly innovating. He's constantly thinking outside the box. And as a customer marketer, you have to be constantly creative in identifying and securing the right stories and then finding innovative ways to amplify those stories. If you keep amplifying different stories also in similar ways, at some point it is going to fall flat. So it's always “how can I be innovative with these stories?” And then of course thought leadership, right? It's storytelling or thinking outside the box, being creative to showcase the thought leadership of your customers, their brand.”*“ In terms of B2B, customers love to hear how other customers are doing, how they're using your platform. .And I always say that what makes a kickass story is it has to be data driven and there has to be some human element to it. And now that's your recipe of a powerful story. ”*“ In a B2B world, we create all these customer stories, but what's our end goal? Our end goal is how are my sales teams, my how are my account executives going to leverage this story with other prospects, with other customers. So truly thinking that buyer journey, how are your different stories going to influence every stage in that buyer journey?”*“ Being authentic is so important in marketing. That is something we learned from The New Look. Be authentic in what you do. The passion comes across genuinely. It comes across easily. It's very evident. Be innovative. Don't be afraid to take risks.”Time Stamps[0:55] Meet Hrishi Kulkarni, Customer Advocacy & Executive Programs Lead at dbt Labs[01:10] Why The New Look?[04:19] Customer Advocacy & Executive Programs at dbt Labs[06:54] Origins of The New Look[11:54] B2B Marketing Takeaways from The New Look[24:57] Building a Strong Content Strategy[27:53] Measuring ROI in Customer Marketing[32:08] dbt Labs Executive Sponsorship Program[34:12] Advice for Marketing LeadersLinksConnect with Hrishi on LinkedInLearn more about dbt LabsAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.
With over 1 billion users worldwide and 67 million company profiles listed, LinkedIn remains an important platform for marketing, recruiting, and brand building. In Episode 70 of The Shortlist, Wendy Simmons is joined by Middle of Sixers Melissa Richey and Grace Takehara to discuss strategies for using LinkedIn on both individual and company levels—from keeping up with industry happenings, and sharing thought leadership, to selection committee research, and team recruiting. They also dive into lesser-used LinkedIn tools, like creating a QR code for quick connections, using the name pronunciation feature, featuring posts for visibility, and personalizing your URL. Whether you're newer to LinkedIn or looking to maximize social media ROI, this episode is full of practical tips to help you maximize your presence on the platform.CPSM CEU Credits: 0.5 | Domain: 5
My friend and fellow professional organizer Missi McKown sent me a voice message with an idea on how to start this podcast. " So this is a cautionary tale. Please do the opposite of everything we do unless you'd like to burnout and stress yourself out, and also start dropping balls left and right, including family, friends, and relationships that are important to you. Okay, let's dive into it!" We are talking about some things we do in our business--and the why behind it--but also how we're working on better ways to make sure we're servicing our organizing clients but also not losing ourselves in the process. LINKS FOR LISTENERS: Get in touch with Melissa: www.proorganizerstudio.com or hello@proorganizerstudio.com Learn more about Missi and her business, Clear Spaces Organizing in the Minneapolis/St. Paul area of Minnesota: www.creatingclearspaces.com _____________________________________________________________________ Balancing Boundaries in the Professional Organizing Business In this episode of the Pro Organizer Studio Podcast, host Melissa Klug, joined by her friend Missi, explores the challenges and solutions surrounding boundaries in the professional organizing industry. They discuss the importance of setting boundaries with clients, recognizing burnout, and the personal experiences that influence their professional lives. The episode also covers topics like the Enneagram personality test, the significance of establishing values, and practical strategies for managing work-life balance as professional organizers. 01:52 How Not to Be Like Us: A Cautionary Tale 03:08 Enneagram 2 issues when Organizing 06:24 Client Boundaries and Burnout 13:06 Melissa's Hypocritical Moment 21:58 Balancing Flexibility and Boundaries 27:48 Personal Reflections on Boundaries 29:48 Childhood Influences and People-Pleasing Tendencies 30:29 Validation and Love Language 31:55 Setting Boundaries with Clients 34:24 Blurring the Lines in Professional Services 37:07 Recognizing and Managing Burnout 42:39 Balancing Work and Personal Life 50:08 Under-Promise and Over-Deliver 58:10 Final Thoughts and Reflections
The Cork headquartered Irish multinational professional services company; Org Group has acquired the globally recognised technology recruiting business Venturi. The move further extends Org Group's reach across key European countries including Germany, the UK, and into the United States of America. Org Group employs over 3,000 people in 10 countries worldwide with operating subsidiaries including the global talent services firm Morgan McKinley, business process managed services company Abtran, and the advisory and technology services firm Org Advisory. Org Group specialises in organisational engineering through people, processes and technology. The Group provides clients with a deep understanding of the management, organisational and resourcing requirements that are increasingly being shaped by rapid technological change, shifting market expectations and customer behaviours. This acquisition will specifically complement the capabilities of the Group's Org Advisory and Technology Services teams, specialising in the future of work through digital transformation, workforce technology enablement and organisational design for technology-driven change. Venturi specialises in connecting top-tier talent and skills with innovative companies across key digital disciplines. The company is headquartered in Manchester, UK, with offices in New York, USA and Düsseldorf, Germany and has established itself as a trusted partner for organisations seeking expertise in data and analytics, software engineering, Enterprise Resources Planning (ERP) and Customer Relationship Management (CRM) solutions. Venturi's founder, Brad Lamb and the company's leadership team and people will continue to grow and develop the business within the Org Group. Seb O'Connell, Chief Executive Officer of Org Group said, "We are very happy to welcome all of our colleagues at Venturi to the Org Group. Venturi has a leading presence in key technology sectors including technology consulting, fintech, and e-commerce with long established and high growth clients. This strategic combination of our companies will add further value and scale to our offering and capabilities. Through our investment in Venturi, we are expanding our market presence and opening new avenues for our clients to the essential human capital they rely upon to thrive and succeed in competitive industries around the world." Brad Lamb, Managing Director of Venturi said, "As we join forces with Org Group, we are entering a new chapter of growth and innovation. This partnership represents a powerful alignment of shared values and ambition where we will continue to deliver exceptional talent solutions to our clients worldwide. Together, we are uniquely positioned to unlock new opportunities for talented people and industry-leading clients, creating market impact and value in key technology growth sectors." See more stories here. More about Irish Tech News Irish Tech News are Ireland's No. 1 Online Tech Publication and often Ireland's No.1 Tech Podcast too. You can find hundreds of fantastic previous episodes and subscribe using whatever platform you like via our Anchor.fm page here: https://anchor.fm/irish-tech-news If you'd like to be featured in an upcoming Podcast email us at Simon@IrishTechNews.ie now to discuss. Irish Tech News have a range of services available to help promote your business. Why not drop us a line at Info@IrishTechNews.ie now to find out more about how we can help you reach our audience. You can also find and follow us on Twitter, LinkedIn, Facebook, Instagram, TikTok and Snapchat.
Madlik Podcast – Torah Thoughts on Judaism From a Post-Orthodox Jew
Societal Stigma and Technological Advances in Disabilities Empowering the Blind and Deaf: Lessons from Israeli Innovators When was the last time you truly appreciated your ability to see and hear? For many of us, these senses are so fundamental that we rarely pause to consider their significance. But what if I told you that understanding disability could bring us closer to revelation? In this eye-opening episode of Madlik, we dive deep into the world of visual and hearing impairments, guided by two remarkable Israeli experts who have dedicated their lives to empowering the blind and deaf. Their insights not only challenge our perceptions but also reveal the extraordinary potential within every human being. Background and Context The Torah's perspective on those with disabilities has long been a subject of debate and interpretation. In this week's parsha, Emor, we encounter references to the blind and deaf for the second consecutive week. But rather than viewing these mentions as limitations, our guests offer a fresh, empowering perspective that aligns with modern understanding and technological advancements. Meet our esteemed guests: Professor Kenneth Koslowe, Director of Professional Services at Eliyah Association for Blind and Visually Impaired Children Elias Kabakov, Director of Ma'ase Oz, the Center for Deaf-Blind Persons Both have made aliyah to Israel and have found a powerful convergence of their professional passions, Zionism, and Judaism in their work. Key Takeaways Empowering individuals with disabilities involves treating families, not just individuals Modern technologies are revolutionizing accessibility for the blind and deaf Biblical references to disabilities can provide practical guidance as well as carry deeper metaphorical meanings Links & Learnings Sign up for free and get more from our weekly newsletter https://madlik.com/ Safaria Source Sheet: https://www.sefaria.org/sheets/647020 Transcript: https://madlik.com/2025/05/14/disabilities-in-jewish-texts-and-israel/
Send us a textIn this episode, we speak with an expert from an investment bank and management consulting firm that specializes in mergers and acquisitions (M&A), business brokering, and capital raises. With years of experience in technology innovation and professional services, the guest takes us through their background, starting with Accenture, Countrywide Financial, and BofA, before founding their own firm over seven years ago.The discussion focuses on current M&A trends, including the challenges and opportunities in a volatile economy, with a special emphasis on the aging baby boomer generation and the increasing number of small businesses poised for retirement. The speaker also touches on the rise of private equity-held companies and their impact on M&A activity.Additionally, the guest shares insights on how they help family offices navigate both buying and selling, including a recent high-value transaction involving a family-owned business transitioning across generations. This episode is a deep dive into the complexities of M&A and the strategies driving successful deals in uncertain times.
This deep dive is tailored for founders of boutique professional services firms aiming to gain significant market recognition. The session discusses strategies to solve the 'obscurity problem' and build market eminence. Guided by David Newman and his firm Do It Marketing, the focus is on leveraging the three fundamental pillars of market eminence: speaking, publishing, and podcasting. The script emphasizes the importance of targeted speaking engagements, producing valuable published content, and guesting on niche podcasts to showcase expertise, build credibility, and reach ideal clients.
The following article of the Professional Services industry is: “Beyond a Blueprint: Navigating Uncharted Leadership Territory” by Jorge Cristerna, Operations Director, Multiled.
S3E7: Narrating Joy: Unveiling a CE-CERT tool Imagine if your career satisfaction and well-being depended on the narrative you create about your work. In this episode, we delve into the Components for Enhancing Career Experience and Reducing Trauma (CE-CERT) approach, focusing on the domain of conscious narrative and its crucial role in sustaining professionals in the child abuse field. Dr. Brian Miller, the developer of the CE-CERT model, and Karen Hangartner, Director of Professional Services with the National Children's Advocacy Center, share their insights on how this concept is influencing the CAC community. Join us as we explore how transforming our conscious narrative can help us foster a deeper love for our work. Download Transcript Guests: Karen Hangartner, LMSW Director of Professional Services National Children's Advocacy Center Brian Miller, Ph.D. Author and Trainer Self-employed Show Notes: This episode of the "SRCAC Exchange" focuses on the importance of conscious narratives in the work of Children's Advocacy Centers (CACs) professionals, particularly those dealing with child abuse. Today, Christina Rouse engages with experts Dr. Brian Miller, developer of the CE-CERT (Components for Enhancing Career Wellbeing and Reducing Trauma) model, and Karen Hangartner, Director of Professional Services at the National Children's Advocacy Center. Together, they explore how the narratives professionals create about their work can either sustain or hinder their passion and commitment over time. They emphasize how the conscious narrative skill, one of the five domains of the CE-CERT model, helps professionals stay connected to their purpose and avoid burnout despite the challenges of working in high-trauma environments. Through personal reflections and research, the episode encourages CAC professionals to embrace their work by finding joy in even the difficult moments, using tools like conscious narrative practices to frame their experiences positively. It discusses how supportive supervision and organizational culture play crucial roles in helping individuals maintain career-sustaining narratives, which ultimately foster resilience. By practicing self-reflection and mindful narratives, professionals can better serve their communities while finding fulfillment and longevity in their careers. Hit the subscribe button now! Key Quotes: “The most distinctive characteristic of professionals who are passionate and committed is the content of their narrative.”- Brian Miller, PhD “We don't have to be victims of this work.”- Karen Hangartner, LMSW Resources: Reducing Secondary Traumatic Stress: Skills for Sustaining a Career in the Helping Professions by Brian C. Miller [Book] Chatter: The Voice in Our Head, Why It Matters, and How to Harness It by Ethan Kross [Book] The California Evidence-Based Clearinghouse for Child Welfare: CE-CERT [Website] Host: Christina Rouse, MSW Program Manager, CAC Development Southern Regional CAC Project Manager: Lauren Tanner, MSEd Program Manager, Communications & Instructional Design Southern Regional CAC Season Resources: CE-CERT Training [Training] Reset. Reflect. Refuel. Hub [Video Series] Psychological First Aid Guide for Children's Advocacy Center Supervisors [Resource] Want to hear more? Subscribe to The SRCAC Exchange to be sure you don't miss an episode! Like what you hear? Show your support by leaving a rating and review for The SRCAC Exchange podcast. Connect with SRCAC by: Visiting our website Signing up for our emails Following us on Facebook & LinkedIn Contacting us Connect with your Chapter: Midwest Region Chapters Northeast Region Chapters Southern Region Chapters Western Region Chapters Connect to your Regional CAC National Children's Advocacy Center Peachtree Sound Office of Juvenile Justice and Delinquency Prevention Follow SRCAC on Facebook and LinkedIn for more learning content!
How do you bring structure to the chaos of service pricing? In this episode, Frank talks with Tracey Shirtcliff, founder of ScopeBetter, a "Services CPQ" platform helping creative agencies and consultancies ditch the spreadsheets and build scalable, repeatable pricing models. Tracey shares her journey from building Traffic Live to launching ScopeBetter, and why most of their competition is still Excel. You'll hear about: Why service pricing is messy — and how to fix it How AI and automation are reshaping the billable hour The role of integrations, open APIs, and their 12-week implementation model What it means to give teams pricing consistency across roles, regions, and workflows From SaaS innovation to outdoor adventure and biohacking, Tracey's passion for pushing limits comes through—don't miss this unique look into the future of services CPQ.
The AI Breakdown: Daily Artificial Intelligence News and Discussions
AI is rapidly transforming consulting and professional services, fundamentally changing how firms operate and deliver value. Explore 13 key ways AI is set to revolutionize consulting and professional services in this insightful overview.Get Ad Free AI Daily Brief: https://patreon.com/AIDailyBriefBrought to you by:KPMG – Go to https://kpmg.com/ai to learn more about how KPMG can help you drive value with our AI solutions.Blitzy.com - Go to https://blitzy.com/ to build enterprise software in days, not months Vertice Labs - Check out http://verticelabs.io/ - the AI-native digital consulting firm specializing in product development and AI agents for small to medium-sized businesses.The Agent Readiness Audit from Superintelligent - Go to https://besuper.ai/ to request your company's agent readiness score.The AI Daily Brief helps you understand the most important news and discussions in AI. Subscribe to the podcast version of The AI Daily Brief wherever you listen: https://pod.link/1680633614Subscribe to the newsletter: https://aidailybrief.beehiiv.com/Join our Discord: https://bit.ly/aibreakdownInterested in sponsoring the show? nlw@breakdown.network
Sean Hoban was co-founder and former CEO of Kimble Applications, a leading professional services automation (PSA) software for organizations to manage their professional services business's entire operational and financial lifecycle. Sean and his co-founders had already started, grown, and sold a pro services organization before creating a PSA product and building a SaaS business. With a little funding from the founders and a few angel investors, Kimble started efficiently and grew steadily, eventually raising a practical minority funding round from private equity investors Accel-KKR in 2018. The company grew to $30M ARR before selling most of the company to Accel-KKR in 2021, which merged two PSA companies to create Kontata. In this episode, Sean discusses some of their deepest strategic opportunities: Learning to grow a SaaS business versus a professional services organization Building on the Salesforce platform and working in that ecosystem Starting in the UK and expanding to Germany and the US Quote from Sean Hoban, former CEO and co-founder of Kimble Applications “One of the most powerful ways I learned as a CEO is to find and talk to other founders in London who were in a similar situation. We would meet for beers, share ideas, and chat on WhatsApp. “If you have a specific problem, it was valuable to talk to other founders in the same growth stage. And these were founders, not hired CEOs. “It's a lonely job as a CEO. And being able to talk to somebody else who is in a similar position can be cathartic and very helpful.” Links Sean Hoban on LinkedIn Kantata on LinkedIn Kantata SX (formerly Kimble Applications) website Accel-KKR website The Practical Founders Podcast Tune into the Practical Founders Podcast for weekly in-depth interviews with founders who have built valuable software companies without big funding. Subscribe to the Practical Founders Podcast using your favorite podcast app or view on our YouTube channel. Get the weekly Practical Founders newsletter and podcast updates at practicalfounders.com.
Could AI create a $20 trillion professional services earthquake? In this episode, Blake and David dive into the data showing that AI firms generate $45,000 more revenue per employee than non-adopters. You'll discover how AI is reshaping traditional accounting and what Claude's new ability to connect with your Gmail and calendar means for productivity. They also demonstrate how indistinguishable AI-cloned voices have become, sharing practical tips to protect yourself and clients from increasingly sophisticated voice scams. Plus, hear why the "impossible" US customs broker exam (with its shocking 4% pass rate) might offer accountants a lucrative alternative career path as tariff disputes heat up.SponsorsOnPay - http://accountingpodcast.promo/onpay Bluevine - http://accountingpodcast.promo/bluevine (Bluevine is a financial technology company, not a bank. Banking Services provided by Coastal Community Bank, Member FDIC.) Reframe - http://accountingpodcast.promo/reframe2025 Payhawk - http://accountingpodcast.promo/payhawkChapters(00:37) - The Impact of AI on Accounting Firms (02:04) - Voice AI Scams and Protection Tips (03:34) - Legislative Updates and Industry News (05:44) - Live Stream Shoutouts and Sponsor Acknowledgements (06:50) - AI in Accounting: Revenue and Efficiency Insights (14:01) - AI Voice Cloning Demonstration (16:29) - Protecting Against AI Voice Scams (24:12) - AI's Impact on Work and Productivity (32:32) - AI in Tax and Accounting Firms (38:19) - Success in Contract Drafting (38:43) - Starbucks' Automation Reversal (41:07) - AI and Productivity Gains (53:58) - The Great Legacy Extinction (01:08:58) - The Impossible Tariff Test (01:13:09) - Private Equity in Accounting Firms (01:16:03) - Conclusion and CPE Credits Show NotesFirms with AI report higher per-employee revenue vs othershttps://www.accountingtoday.com/news/firms-with-ai-report-higher-per-employee-revenue-vs-othersNine Ways to Protect Yourself from 'Impostor' Voice Scams https://www.magzter.com/stories/newspaper/The-Wall-Street-Journal/NINE-WAYS-TO-PROTECT-YOURSELF-FROM-IMPOSTOR-VOICE-SCAMSDanish study challenges claims about AI disrupting the labor market https://getcoai.com/news/danish-study-challenges-claims-about-ai-disrupting-the-labor-market/50% of finance teams still take over a week to close the books https://www.cfo.com/news/50-of-finance-take-week-to-close-books-ledge-month-end-close-time-cfo-three-day-close-myth-/746085/The Great Legacy Extinction: AI's $20T Takeover of Professional Services https://www.venrock.com/insights/insights-technology/the-great-legacy-extinction-ais-20t-takeover-of-professional-services/What Do You Think of the New PwC Logo? https://www.cpapracticeadvisor.com/2025/04/30/what-do-you-think-of-the-new-pwc-logo/159946/Big Four accounting firm PwC to slash about 1,500 jobs in the US https://www.reuters.com/sustainability/accounting-firm-pwc-cut-1500-us-jobs-ft-reports-2025-05-05/How are different accounting firms using AI? https://tax.thomsonreuters.com/blog/how-do-different-accounting-firms-use-ai/Customs Broker License Exam (CBLE)https://www.cbp.gov/trade/programs-administration/customs-brokers/license-examination-notice-examinationNeed CPE?Get CPE for listening to podcasts with Earmark: https://earmarkcpe.comSubscribe to the Earmark Podcast: https://podcast.earmarkcpe.comGet in TouchThanks for listening and the great reviews! We appreciate you! Follow and tweet @BlakeTOliver and @DavidLeary. Find us on Facebook and Instagram. If you like what you hear, please do us a favor and write a review on Apple Podcasts or Podchaser. Call us and leave a voicemail; maybe we'll play it on the show. DIAL (202) 695-1040.SponsorshipsAre you interested in sponsoring the Cloud Accounting Podcast? For details, read the prospectus.Need Accounting Conference Info? Check out our new website - accountingconferences.comLimited edition shirts, stickers, and other necessitiesTeePublic Store: http://cloudacctpod.link/merchSubscribeApple Podcasts: http://cloudacctpod.link/ApplePodcastsYouTube: https://www.youtube.com/@TheAccountingPodcastSpotify: http://cloudacctpod.link/SpotifyPodchaser: http://cloudacctpod.link/podchaserStitcher: http://cloudacctpod.link/StitcherOvercast: http://cloudacctpod.link/OvercastClassifiedsREFRAME 2025 - http://accountingpodcast.promo/reframe2025Want to get the word out about your newsletter, webinar, party, Facebook group, podcast, e-book, job posting, or that fancy Excel macro you just created? Let the listeners of The Accounting Podcast know by running a classified ad. Go here to create your classified ad: https://cloudacctpod.link/RunClassifiedAdTranscriptsThe full transcript for this episode is ...
Despite persistent obstacles—from intergenerational pay inequity and earning just 63.7 cents for every dollar made by a white guy for the same work, to constant surveillance and doubt—Black women consistently excel in their chosen fields and rise to leadership positions. In this episode, we're joined by powerful Black women in leadership to discuss the glass ceilings, glass cliffs, pink ghettos, and other obstacles they've faced—and the strategies they've used to triumph against the odds.Joining me to discuss these crucial issues are our very special guests: Verna Williams: Verna Williams is the CEO of Equal Justice Works. In her role as CEO, Verna has continued to advance the mission of Equal Justice Works to create opportunities for leaders to transform their passion for equal justice into a lifelong commitment to public service. Verna previously served as the dean of the University of Cincinnati College of Law, and founded and co-directed the Judge Nathaniel Jones Center for Race, Gender, and Social Justice at the University of Cincinnati. She was also the vice president and director of educational opportunities at the National Women's Law Center, where she focused on gender disparity in education.Lynell Cadray: Lynell Cadray is University Ombuds and Senior Adviser to the President at Emory University. Since arriving at Emory in 1994, Cadray has served in numerous roles, including vice provost of equity and inclusion; associate dean of enrollment and student services and chief diversity officer at Nell Hodgson Woodruff School of Nursing; and dean of admission and financial aid and chief diversity officer at Emory University School of Law. Dr. Rachel Westerfield: Dr. Rachel Westerfield is the Director of Solution Design at Slack. Dr. Westerfield's Professional Services team is responsible for driving digital growth and large-scale, enterprise-wide transformation for Slack's most complex and strategic customers across industries on a global scale. Before joining Slack in 2019, she was a Strategy and Business Process Transformation leader at Accenture and a Management Consultant in Organizational Leadership and Development at Nestle Purina.Check out this episode's landing page at MsMagazine.com for a full transcript, links to articles referenced in this episode, further reading and ways to take action.Support the show
Storytelling isn't just for novelists—it's the secret weapon for AEC marketers too! On this episode of The Shortlist, Wendy Simmons teams up with the creative minds of Becky Ellison and Kyle Davis to talk about crafting stories that grab attention and build real connections. They explore what makes a strong story—clear exposition, conflict, and resolution—and how those fundamentals help proposals and social media content truly stand out. Becky shares her philosophy on creative brainstorming, why it's important to protect “no bad ideas” and how to edit content with a Marie Kondo mindset: only keep what sparks joy. Becky and Kyle also discuss when and how to integrate graphics and images to enrich your story and engage audiences more authentically. No matter if you're refining a proposal or crafting a social post, this conversation offers practical tips to make your firm and its people stand out through better, more effective storytelling.CPSM CEU Credits: 0.5 | Domain: 5
Content marketing is helping professional services providers grow, with many generating 40-59% more leads online. In this discussion, discover how sharing relevant content helps professional services providers build brand trust and establish expertise before client conversations even begin.Find out more at https://trafficforge.clientcabin.com TrafficForge City: Ridgway Address: 1167 County Road 23 Website: https://trafficforge.clientcabin.com/
In this episode, I'm talking about what it really takes to win as a professional service entrepreneur. I'm talking to coaches, consultants, lawyers, doctors—anyone who sells their expertise. A lot of people in these spaces are messing up, not because they're bad at their work, but because they're focused on the wrong stuff. Your skills aren't the problem—it's that you're not fully serving what your clients actually want. I'll break down how to shift that and get your business on track. Show Notes: [02:49]#1 People skills. [07:29]#2 You must understand needs that are not specifically related to your expertise or service. [14:59]#3 Touch. [20:32]Recap Episodes Mentioned: 1772: The 21 MUST-Have Career "Soft Skills" [Pt. 1 of 5] Next Steps: ---
Special Edition Business Mentorship; Panel Discussion, Keepin' It Real "Awards and Recognition" Season 6, Episode #225 Welcome to this special edition of Keepin' It Real panel discussions featuring topics trending in business with small business owners who participate in our global community. Our expert panel are all recent winners in the 2025 Global Women Changing The World Awards and Summit held in London England, trail blazers and change makers in their communities. The summit was headed by Oprah Winfrey's all-time favourite guest, Dr. Tererai Trent, who says, “These exceptional women are here to awaken hearts, give permission to recapture dreams, and inspire the women of the world to come together to forge a brighter path for all. The rising of women is the awakening of everybody.” We discuss the topic of awards and recognition and the relevance for small business owners…. I'd like to introduce you to our panel: Susan Crossman: Gold, Women in Literature Brenda Andress: Silver, Women In Sport Shelley Goldstein: Silver, Professional Services and Honourable Mention, Thought Leader Lynn McLaughlin: Silver, Women in Adult Eduction & Training Elaine Uskoski: Silver, Therapy & Counselling and myself Trish Tonaj Silver, Business of the Year As the founder for shareyourstories.online: "We create opportunities for global business owners to be seen, heard, found and hired through three core pillars of visibility, collaboration and community. It was an honour to nominate and share the stage in recognition of these amazing women in business whose work positively contributes to their communities.” Accepting support and recognition from others for a job well done is a great example of the humility and commitment we share as small business owners. Sharing our stories is how we support and learn from each other. A few of the things we shared: 1) Accept the nomination! 2) Creating friendships beyond the screen 3) Be open to new possibilities I'd like to thank our expert panel for sharing your stories and point of view. We appreciate your contributions as business owners and wish you continued success as you lead by example as both role models and mentors in our communities. If you'd like to connect with one of our guests you'll find their story and contact information below: https://shareyourstories.online/sheis-sports-network-founder-president-brenda-andress/ https://shareyourstories.online/author-entrepreneur-susan-crossman/ https://shareyourstories.online/from-monologue-to-dialogue-have-conversations-that-convert/ https://shareyourstories.online/owner-lynn-mclaughlin-co/ https://shareyourstories.online/my-sons-video-gaming-addiction-led-me-to-my-niche-audience-elaine-uskoski/ https://shareyourstories.online/founder-guest-blog-host-trish-tonaj/ I'm Trish Tonaj, author, artist, founder and host for the series and if your interested in sharing your business story, visit our website at shareyourstories.online “Together, We Are Making A Difference; One Story At A Time” Don't miss an episode and subscribe to our YouTube channel Business Mentorship; Keepin It Real or if your on the move our podcast is found on iTunes, Spotify, IHeart Radio and Amazon Music. Thank you for joining us… We look forward to connecting with you next time for another edition of Keepin' It Real. “Funding for Entrepreneurs by Entrepreneurs”
Sponsors:• ◦ Visit Buildertrend to get a 60-day money-back guarantee on your Buildertrend account• ◦ Marvin Windows and Doors• ◦ Sub-Zero Wolf Cove Showroom PhoenixConnect with Grant Bowen:https://www.peakprojects.comConnect with Brad Leavitt:Website | Instagram | Facebook | Houzz | Pinterest | YouTube
In this episode, we delve into the art of living a multi-dimensional life with the inspiring Casey Schwartz of Schwartz Legacy Planning. Discover how this attorney, entrepreneur, wife, and mother expertly juggles a thriving career with family, self-care, and intentional living. Learn practical strategies for prioritizing what truly matters, setting powerful boundaries, and crafting a routine that supports your well-being in all areas. Key Pieces of Advice from Casey Schwartz: Prioritize Routine: Establish routines that incorporate all aspects of your life, including personal well-being. Schedule Everything Important: Treat family time and self-care with the same importance as client meetings and business obligations by scheduling them in your calendar. Embrace the Power of "No": Learn to say no to commitments that don't align with your priorities or will lead to overwhelm. Be Intentional: Consciously choose how you spend your time and energy in all areas of your life. Communicate with Your Partner: Especially when working together, establish clear boundaries and communicate about when you are and aren't available to discuss work. Self-Care is Essential, Not a Luxury: Recognize the importance of taking care of your physical and mental health to sustain your ability to manage multiple responsibilities. Reflect on Mortality (Without Being Morbid): The experience of working in estate planning can highlight the importance of making the most of your time and being present with loved ones. Get ready to be inspired and empowered to find your own balance!
Tony Fitzpatrick, Director of Professional Services with the INMO, discusses the overcrowding at Mayo University Hospital
Hey Y'all! In this episode, we pull out our journals to discuss the woes of adulting once again.In this episode we talk about the challenges of tax season, and the importance of communication and professionalism in business relationships. We also discuss the emotional toll of pursuing education and career goals, reflecting on the journey of adulthood and the responsibilities that come with it. We explore the complexities of motherhood, family expectations, and the pressures surrounding pregnancy. The discussion also touches on the innocence of children, family dynamics, cultural expectations regarding marriage, and frustrations with testing and future plans. Cocktail of the Week: Lemon Drop Martini As always you can connect with the ladies of UNestablished on TikTok, Instagram, and Facebook. You can also email any questions and/ or comments to unestablishedpodcast@gmail.com. If you would like to give a donation or support UNestablished as a podcast, you can head over to Buy Me a Coffee. There you can give a donation to help the podcast! Don't forget to leave us a five star rating and review on Apple Podcast, Spotify, and Audible. Thanks for listening and we hope you enjoy...Cheers!
We're shaking things up with a special "book review" episode of The Shortlist! This week, Wendy Simmons is joined by Middle of Sixers Susan O'Leary, Lauren Jane Peterson, and Grace Takehara to explore insights from three influential reads that can inspire AEC marketers. Grace reviews Conquer Your Rebrand by Bill Kenney of Focus Labs, offering strategies to build strong, enviable B2B brands. Susan shares key takeaways from Seth Godin's This is Marketing, focusing on authentic connection and purposeful messaging. Lauren Jane discusses Art & Fear: Observations on the Perils (and Rewards) of Artmaking by David Bayles and Ted Orland, reflecting on the challenges and triumphs of the creative process.If you're looking to boost your creativity, sharpen your marketing strategy, or rethink your firm's brand identity, this episode is your CliffNotes for some Middle of Six-recommended reads.CPSM CEU Credits: 0.5 | Domain: 2
From the Middle Tennessee ISACA Conference March 19, 2025.Adam Malone is a Leadership Consultant at The Tenacious Operator, a Leadership Consultancy with a focus on developing teams, not solely individuals. He works with Professional Services firms like Accountants, Engineers & Lawyers, Regional Banks, other small to medium businesses.In addition to Leadership Consulting he helps his partner with firms, associations & trade groups to deliver engaging keynotes & workshops to build high performing teams.
In AEC marketing, design makes in an impact on so many of our day-to-day marketing initiatives. Proposals, websites, social media, brochures, signage, email signatures, presentations—the list goes on and on. On top of that, each medium and message may utilize a whole host of visual elements such as color, layout, typography, form, space, imagery, and more. With so much design and so many applications, how can we make sure our deliverables are engaging and resonant? Enter design psychology.On this episode of The Shortlist, Wendy Simmons talks with Middle of Six's Graphic Designers, Lauren Jane Peterson and Becky Ellison, to explore how design can inspire and influence emotion, perception, behavior, and experience. They discuss how the psychology of design can help us all make more informed decisions around details and aesthetics, explore different possibilities and approaches, and offer a few tips on how to be a more empathetic and effective designer. CPSM CEU Credits: 0.5 | Domain: 1
From Corporate to Calling: The Career Transition Blueprint with Rory Verrett (The Price and Value Journey, Episode 128) What does it take to leave behind a successful corporate career and pursue work that truly feels like a calling? In this episode, executive recruiter and coach Rory Verrett joins The Price and Value Journey to share The […]
This is one of my favorite conversations that I wanted to replay this week. If you are in any post sales Customer Success, or Account Management world, you have most likely heard of this week's guest. This week's guest started his journey studying Information Systems and Software Engineering before making the shift into Professional Services, Support, and Customer Success. At the time of recording, he was an Executive VP of Corporate Market and Chief Customer Officer at Higher Logic. Now, he is the CEO of Balboa Solutions, where they help their clients maximize the value of the Pendo platform to power adoption, enablement, and user analytics.This week's guest is the heart of Mount Pleasant, South Carolina, Mr. Jay Nathan. In this week's episode, we discussed:Customer Centric MindsetNatural Curiosity For CustomersLessons From Duke Energy (Large Enterprises and Heavy Process)The Start of The Largest CS CommunityUsing Your Own ProductMuch More! Please enjoy this week's episode with Jay Nathan.____________________________________________________________________________I am now in the early stages of writing my first book! In this book, I will be telling my story of getting into sales and the lessons I have learned so far, and intertwine stories, tips, and advice from the Top Sales Professionals In The World! As a first time author, I want to share these interviews with you all, and take you on this book writing journey with me! Like the show? Subscribe to the email: https://mailchi.mp/a71e58dacffb/welcome-to-the-20-podcast-communityI want your feedback!Reach out to 20percentpodcastquestions@gmail.com, or find me on LinkedIn
The AI Breakdown: Daily Artificial Intelligence News and Discussions
AI and agents aren't just competing for software budgets. In today's episode, NLW reads and discusses a piece by VC Ethan Batraski about how AI-native firms will increasingly out-compete legacy professional services firms.Source: https://ethanjamesb.substack.com/p/the-great-legacy-extinction-ais-20tGet Ad Free AI Daily Brief: https://patreon.com/AIDailyBriefBrought to you by:KPMG – Go to https://kpmg.com/ai to learn more about how KPMG can help you drive value with our AI solutions.Vanta - Simplify compliance - https://vanta.com/nlwThe Agent Readiness Audit from Superintelligent - Go to https://besuper.ai/ to request your company's agent readiness score.The AI Daily Brief helps you understand the most important news and discussions in AI. Subscribe to the podcast version of The AI Daily Brief wherever you listen: https://pod.link/1680633614Subscribe to the newsletter: https://aidailybrief.beehiiv.com/Join our Discord: https://bit.ly/aibreakdown
The post The Evolution of Professional Services Marketing: A 25-Year Retrospective appeared first on Rattle and Pedal.
Landon addresses a Professional Services group in British Columbia. His overarching theme is the suggestion that Joy is at the center of life. Today, in Part 1 of a 2 part discussion, he asks the question, “are you fun to be with.”
In this powerful episode of the Expert In You podcast, Ann Carden recaps a recent virtual event, revealing the keys to crafting a million-dollar offer
Building Genuine Connections: Janice Porter on Relationship Marketing (The Price and Value Journey, Episode 126) In this episode of The Price and Value Journey, host John Ray welcomes Janice Porter, a relationship marketing specialist, LinkedIn trainer, and host of the Relationships Rule podcast. Janice shares her unique approach to building genuine and lasting relationships through LinkedIn […]
This one might hurt, but you need to hear it.If you'd like to exit your consultancy, agency, or other professional service business..and you have built it like 99% of entrepreneurs in this space...It probably won't happen.Or, you'll get a low price with terrible terms.Why?The way most professional service businesses are built and managed goes against what buyers are looking for.It's because of the same reason you're probably stuck at low seven-figures, despite having been at it for quite some time.I also show how you can 10x (or more) the value of your service business.Hint:Productize. Standardize. Systematize.Build recurring revenue offers.Diversify your client base.And most of all...Get. Off. The. Org. Chart.Your business is too dependent on you, the founder (for everything).You ARE the business.Click the link in the comments, watch the video and set up a free valuation and assessment call with me, if you're interested in solving this massive issue (it might be worth millions to you, not kidding). thesimplecompany.com/meeting For free resources and to check out our offerings, go to thesimplecompany.com
Adobe InDesign is a must-have tool for AEC marketers, but let's be honest—many of us honed our proposal design skills on the job, often under a deadline. Even experienced users sometimes wonder: Am I using the best approach? In this episode of The Shortlist, host Wendy Simmons sits down with some of Middle of Six's InDesign "power users" Allison Tivnon, Becky Ellison, and Lauren Jane Peterson to explore the many ways designers approach InDesign for proposals and marketing collateral. From file setup and text layout to graphics and formatting, every designer has their own techniques—but is there really a "right" way? The discussion covers key differences in workflow, including parent pages, grids, pagination, text styling, and shortcuts. They also rumble over linking vs. embedding graphics, managing color palettes, table styles, and columns vs. threaded text. With so many ways to get the job done, sharing insights can lead to game-changing discoveries. Whether you're a meticulous organizer or a creative risk-taker, this episode will challenge the way you think about design workflows. CPSM CEU Credits: 0.5 | Domain: 4
“Life is a carnival—and legal ops is leading the parade.” What happens when strategy, storytelling, and AI collide in the hands of a legal operations leader? You get this high-energy, insight-rich episode with Elizabeth Lugones, VP of Professional Services at Mitratech, a legal tech pro who's been writing and speaking about workforce automation since before it was cool. What You'll Hear: Why change management is really just executive storytelling How Sarah Sawvell at Honeywell, along with Mitratech and Morae, is crushing implementation through collaboration The shift from “cut costs” to “see around corners” in legal value How Liz and David use AI agents like ChatGPT + Gemini to create time dividends in real life Shoutouts to innovators like Stephanie Corey, Stacey Lettie, Anna Richards, Brittany Leonard, and more If you're leading transformation or trying to ride the wave, it's time to rethink what legal value really means. Elizabeth brings the clarity. David brings the energy. And the future of legal just might be more human than ever.
With Julie Lilliston, Founder & President of Julie Lilliston Communications, a nationally certified woman-owned public relations firm based in Nashville. With a background in corporate communications from Weber Shandwick in Chicago, she has led award-winning campaigns, including the PRSA Silver Anvil and PRWeek Award-winning GoDirect campaign for the U.S. Treasury and Federal Reserve Banks. Her firm is recognized as a “Top 15 Public Relations Agency in Nashville” by UpCity.Julie is an active leader in the PR and business communities, serving on PRSA's Counselors Academy and as a past board member of the National Association of Women Business Owners (NAWBO) Nashville Chapter. She is a recipient of the Nashville Business Journal's Women of Influence Award, an ATHENA Award nominee, and a 2022 Enterprising Women of the Year Champions Award honoree. She also serves on the Women's Enterprise Forum with WBENC and the board of Citizens Savings Bank and Trust Company, the oldest continuously operating African American-owned bank in the U.S.Join us in our conversation as Julie shares her insights on how businesses can leverage PR to build credibility, increase visibility, and drive growth. She breaks down the common mistakes companies make when approaching media and provides actionable strategies for crafting compelling pitches that get noticed. Tune in to learn how you can elevate your brand and establish thought leadership through the power of storytelling and strategic PR efforts.To listen to the podcast and access the show notes and any other resources mentioned in this episode, visit us at www.legalwebsitewarrior.com/podcast.
In this conversation, Jim talks with Paul Davis talk about the journey of business ownership, emphasizing the transition from being self-employed to becoming a true business owner. They explore the challenges business owners face, the importance of having a clear exit strategy, and the need for accountability and mentorship. The discussion highlights the significance of defining personal and financial goals, as well as the necessity of follow-through in achieving business success. 3 Key Takeaways: Self-Employment vs. Ownership: If you're still running daily operations, you own a job, not a business. Build systems and a management team to escape the grind and create real wealth. Smart Exits, Bigger Payouts: Selling outright often leaves money on the table. Seller financing and structured buyouts can maximize long-term returns and preserve wealth. Profit First, Growth Second: Scaling too fast without strong profits is a recipe for disaster. Lock in financial discipline and operational efficiency before chasing expansion. Paul breaks down how to shift from self-employment to true business ownership. Scaling isn't just about working harder—it's about building a system that runs without you. Are you working in your business or on your business? Subscribe to Breakaway Wealth for more insights on achieving financial freedom. Connect with Paul Davies: Linkedin: www.linkedin.com/in/tylerdunagin/ Website: www.dunagincollective.com
I have worked with hundreds of entrepreneurs in the last few years, and here are the ten most common ideas I help clients achieve. Hope you enjoy it. If you want help, go to thesimplecompany.com/meeting and let's talk. For free resources and to check out our offerings, go to thesimplecompany.com
Bradley Jacobs is a passionate advocate for fractional work, having built a successful independent consulting business that generated $25K per month in just 25 hours per week after scaling businesses at Uber. Recognizing the challenges of client acquisition and revenue consistency, he founded Mylance Scale to transform marketing and sales for fractional executives. With a background in launching and managing high-growth operations at Uber and consulting across various industries, Bradley now helps fractional professionals build sustainable, high-value businesses while maintaining the freedom and flexibility they desire. Website: https://www.mylance.co/ LinkedIn: https://www.linkedin.com/in/bradley-r-jacobs/ Instagram: https://www.instagram.com/mylanceco/ Facebook: https://www.facebook.com/mylanceco/ Katie Wagner spent 15 years as a television and radio journalist, working for major news outlets like ABC, CBS, Fox, CNN, and NPR. Today, she is the owner of KWSM, a full-service digital marketing agency founded in 2010, where her team of brand journalists specializes in lead generation. With offices in Orange County, San Diego, Atlanta, and Las Vegas, KWSM helps businesses effectively connect with their audience and drive growth. Website: https://kwsmdigital.com LinkedIn: https://www.linkedin.com/in/katiewagnerkwsm YouTube: https://www.youtube.com/kwsmteam Instagram: https://www.instagram.com/kwsmteam Facebook: https://www.facebook.com/kwsmteam In this episode, we explore LinkedIn tactics and AI insights while diving into innovative marketing strategies with Bradley and Katie. Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments
Bradley Jacobs is a passionate advocate for fractional work, having built a successful independent consulting business that generated $25K per month in just 25 hours per week after scaling businesses at Uber. Recognizing the challenges of client acquisition and revenue consistency, he founded Mylance Scale to transform marketing and sales for fractional executives. With a background in launching and managing high-growth operations at Uber and consulting across various industries, Bradley now helps fractional professionals build sustainable, high-value businesses while maintaining the freedom and flexibility they desire. Website: https://www.mylance.co/ LinkedIn: https://www.linkedin.com/in/bradley-r-jacobs/ Instagram: https://www.instagram.com/mylanceco/ Facebook: https://www.facebook.com/mylanceco/ Katie Wagner spent 15 years as a television and radio journalist, working for major news outlets like ABC, CBS, Fox, CNN, and NPR. Today, she is the owner of KWSM, a full-service digital marketing agency founded in 2010, where her team of brand journalists specializes in lead generation. With offices in Orange County, San Diego, Atlanta, and Las Vegas, KWSM helps businesses effectively connect with their audience and drive growth. Website: https://kwsmdigital.com LinkedIn: https://www.linkedin.com/in/katiewagnerkwsm YouTube: https://www.youtube.com/kwsmteam Instagram: https://www.instagram.com/kwsmteam Facebook: https://www.facebook.com/kwsmteam In this episode, we explore LinkedIn tactics and AI insights while diving into innovative marketing strategies with Bradley and Katie. Apply to join our marketing mastermind group: https://notypicalmoments.typeform.com/to/hWLDNgjz Follow No Typical Moments at: Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments
Here in Tennessee, we have elected positions from local seats on county commissions and school boards all the way up to representatives in the state legislature and U.S. Congress. But where do you start as a candidate, and what does it actually take to run a campaign? Today, we're breaking down what you need to know to run for office, including what trainings are available for first-time candidates.Today's episode was produced by Katherine Ceicys.GUESTS Rachel Campbell, Chair of the Tennessee Democratic Party Lonnie Spivak, Former Chairman of GOP Nashville, Political Strategist Matthew Hurtt, Director of Professional Services at the Leadership Institute Freda Player, Executive Director of Emerge Tennessee, MNPS School Board Member
Your competitors are already using AI. Don't get left behind. Weekly AI strategies used by PE Backed and Publicly Traded Companies→https://hi.switchy.io/U6H7In this conversation, Ryan Staley interviews Sri Ganesan, founder and CEO of Rocket Lane, discussing the integration of AI in project management and customer onboarding. Sri shares insights from his previous ventures, emphasizing the importance of building a world-class business across all functions, not just the product. He highlights the need for agility and expertise in a fast-paced environment, especially in the context of rapidly evolving AI technologies. The discussion also touches on the future of professional services and how businesses can adapt to leverage AI effectively.Chapters00:00 Introduction to Sri Ganesan and Rocket Lane02:30 AI-Driven Customer Onboarding and Project Management05:14 Lessons Learned from Previous Ventures08:08 Balancing World-Class Standards with Scalability11:13 Navigating the Evolving AI Landscape
A frequent debate for AEC Marketers is the classic “chicken or the egg” question: which comes first—design or content? In Episode 65 of The Shortlist, Wendy Simmons is joined by Middle of Six's Senior Creative Strategist Becky Ellison and Marketing Strategist Kyle Davis to explore both sides of the discussion. Should content shape the design, ensuring a clear and structured message? Or should design lead the way, providing a framework for content to fit into? This ongoing debate plays out in marketing teams every day, influencing how proposals, presentations, and branding materials come to life. Wendy, Becky, and Kyle share their insights, experiences, and practical approaches for tackling this challenge. Whether you're a designer, writer, or marketer, this conversation offers insightful takeaways through a heated and humorous discussion that just might help you solve this age-old dilemma! CPSM CEU Credits: 0.5 | Domain: 2
Show Highlights:0:00 - Introduction: How AI is reshaping client management in professional services4:29 - Why professional service firms struggle with client data and decision-making9:00 - How KnownWell's AI scores client relationships and predicts retention risk14:10 - AI vs. human intuition: Why gut instinct isn't enough for scaling client relationships19:30 - How AI surfaces upsell opportunities and prevents churn before it happens24:45 - The future of AI in operations and why marketing firms must adapt26:00 - Closing thoughts: How AI can give your business a competitive edge Find Courtney on LinkedIn Knownwell
Sticking to goals is easy when motivation is high—but what happens when that initial spark fades? In the third installment of our goal-setting series, Deirdre and Damion explore how to stay connected to your goals by digging into the why behind them. They discuss the difference between setting goals for external validation versus personal fulfillment and how aligning with your deeper purpose leads to lasting progress. They also break down the role of self-awareness in navigating change and how external feedback can reveal blind spots, strengths, and unexpected opportunities. By paying attention to both internal motivation and outside perspective, you can gain a clearer picture of what truly matters and adjust your path with confidence. Finally, they discuss the art of letting go—learning to trust the bigger picture, even when things don't go as planned. Whether you're questioning a goal or facing setbacks, this episode offers a refreshing take on staying flexible, focused, and connected to what really drives you.
In Episode 64 of The Shortlist, Wendy Simmons is joined by Middle of Sixers Melissa Richey and Becky Ellison for a candid and comical discussion on proposal submission confessions. Harkening back to Episode 46, Night of the Living Deadline, this conversation dives into the best, worst, and wildest submission experiences—crazy requests, impossible demands, and unpredictable personalities. From horror stories to hard-learned lessons, it's all on the table. Whether you're managing a team or balancing company goals, workplace stress is inevitable—especially in a high-stakes industry with relentless deadlines. The pressure to succeed can take a serious toll, but by sharing our struggles, we can find camaraderie and maybe even some laughter along the way. CPSM CEU Credits: 0.5 | Domain: 4
In this episode of Grow a Small Business, host Troy Trewin interviews Matthew Pollard, founder of Rapid Growth Academy. Matthew shares how he empowers introverts to thrive in business, scales his team to 12 members, and transforms professional service businesses. Discover his proven rapid growth strategies, focus on passion-driven models, and approach to achieving six-figure revenues. Gain insights into building a profitable and sustainable business while embracing your unique strengths. Tune in for actionable tips to drive business success! Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here. Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions: What do you think is the hardest thing in growing a small business? According to Matthew Pollard, the hardest thing in growing a small business is standing still long enough to get the strategy right. He emphasizes the importance of resisting the urge to act on unvalidated ideas or self-importance, as proper strategy is key to sustainable growth. What's your favourite business book that has helped you the most? Matthew Pollard's favorite business book is "The E-Myth Revisited" by Michael Gerber. He highlights how it taught him the importance of systematizing a business and focusing on what truly matters, rather than trying to do everything himself. Are there any great podcasts or online learning resources you'd recommend to help grow a small business? Matthew Pollard recommends the podcast "Smart Passive Income" by Pat Flynn as a valuable resource for growing a small business. He found it helpful for discovering strategies, tools, and insights to build an online business, though he advises being selective to avoid unnecessary expenses What tool or resource would you recommend to grow a small business? Matthew Pollard suggests project management software, such as Monday.com, as a valuable tool for growing a small business. He also emphasizes the importance of social media posting tools that automate and optimize content sharing, ensuring efficiency and a consistent online presence. What advice would you give yourself on day one of starting out in business? Matthew Pollard advises his day-one self to "stop taking yourself so seriously." He highlights the importance of focusing on having the best intentions for clients rather than striving for perfection or overthinking outcomes. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. Quotable quotes from our special Grow A Small Business podcast guest: Success comes from creating a business that aligns with your passion and values – Matthew Pollard Building a profitable business starts with putting purpose ahead of profit – Matthew Pollard Introverts thrive when they embrace their unique strengths and work with systems – Matthew Pollard
On this episode of the Move Swiftly Podcast, we welcome Yvonne Trost, a visionary leader dedicated to helping individuals and businesses unlock their full potential through Limitless You. Her mission? To build community, nurture trust, and inspire people to maximize their strengths—so that together, we create transformative ideas, solutions, and human experiences that truly enrich lives.With 24+ years of global experience, Yvonne has worked across industries—including Professional Services, Pharma, Hospitality, Telecom, Public Sector, and Finance—as well as within enterprise organizations spanning Technology, Cyber Security, HR, Sales, and Marketing. Through Limitless You, she empowers individuals and teams to break barriers, redefine success, and embrace an abundant mindset in both business and life.
Is your business building true customer loyalty—or is it just locking customers into a system they can't escape? Today, we're joined by Toya Del Valle, Chief Customer Officer at Cornerstone, a workforce agility company that supports over 7,000 customers, including global leaders like Samsung and UPS. With a unique journey from HR director to CCO, Toya brings a deep understanding of what HR leaders and organizations need to succeed. She's here to share insights on leveraging AI for customer success, building meaningful relationships between CFOs and customer leaders, and creating loyalty in an increasingly SaaS-driven world. About Toya Del Valle Toya Dell Valle is the Chief Customer Officer at Cornerstone, the leading learning and talent management company. She champions a focus on customer centricity to grow and build extraordinary outcomes with our customers. She leads all post-sales functions driving customer value, revenue generation, and operational scale including Customer Success Management (CSM), Professional Services, Support, Education, Partner Success, and Strategy & Operations. RESOURCES Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company