Podcasts about small business growth

What does it take to go from working as a candy store cashier to becoming a global CEO? In this episode, Christina Lecuyer sits down with Steve Felder, a seasoned business leader who has lived in seven countries and led organizations across 23 markets in industries including shipping, logistics, and cybersecurity. Steve shares the unexpected twists that shaped his career and the lessons he's learned about the power of relationships, staying adaptable, and remaining open to opportunities. Now redefining success through entrepreneurship, travel, and personal well-being, Steve opens up about building a life on his own terms—including his popular “One Week, One City” LinkedIn travel series. This is a conversation about taking chances, staying curious, and creating a definition of success that evolves with you. About Steve Felder Steve Felder is a global executive, board advisor, investor, and former multinational CEO with 25+ years of leadership experience across North America, Europe, Africa, the Middle East, and Asia. Having lived and worked in seven countries and led businesses across 23 markets, Steve specializes in growth, transformation, international expansion, and building high-performing organizations. Most recently, he served as President of ZIM Canada, following 17 years with Maersk in senior leadership roles across Africa, the Middle East, and Asia. Today, Steve advises companies, boards, and investors across industries including cybersecurity, AI, aviation, sustainability, logistics technology, and M&A. He holds an MBA from the University of South Africa and completed executive education at INSEAD. Connect with Steve on LinkedIn If you enjoyed this episode, make sure and give us a five star rating and leave us a comment on iTunes CONNECT WITH CHRISTINA! Instagram LinkedIn Christinalecuyer.com Book a Free Clarity Call Book Christina For Your Next Workshop

Gene Marks reports on his travels, conversing with host John Batchelor about a Quebec credit union conference where executives discussed loans, competitiveness, and adopting AI in front and back offices. Due to high mortgage rates, credit unions are shifting focus toward commercial loans. In Atlanta's thriving steel industry, tariffs have boosted competitiveness, and companies are deploying AI-powered robotic arms, gloves, and dogs to improve safety. Finally, a recent Pew Research survey indicates that Gen X is leading AI adoption because older, established professionals feel more secure than younger generations, though Marks calls the fear of job loss an urban legend. (5)

In this episode, multi-business owner and mom of three Dani Lynnes joins the show to discuss her journey growing a seven-figure childcare center in North Dakota, alongside managing an Airbnb, a farm, a tote rental company, and a family sports schedule. Dani opens up about the pivotal moment that forced her to shift from a hands-on director to a systems-oriented COO, leading to the creation of "the dashboard"—a Trello-based organization system that helps busy moms and entrepreneurs streamline their lives, reduce decision fatigue, and reclaim their freedom. She also shares her raw perspective on navigating the comparison traps of social media, leaning into faith after the sudden loss of her father, and learning to prioritize health, sleep, and alignment over superficial markers of success. About Dani Lynnes Dani Lynnes is a business owner, systems strategist, and creator of The Dashboard—a simple operating system that helps established entrepreneurs organize their priorities, reduce overwhelm, and make confident decisions. As the owner of multiple businesses, including a successful childcare center, real estate ventures, and other entrepreneurial endeavors, Dani understands what it takes to balance growth, leadership, and family without sacrificing what matters most. Known for her practical, no-fluff approach, Dani teaches business owners how to create systems that bring clarity, increase productivity, and free up mental space so they can focus on the work that truly moves the needle. Her mission is simple: help entrepreneurs stop managing chaos and start leading with intention. Connect with Dani on LinkedIn Follow Dani on Instagram Check out Dani's freebie 30 Minute Weekly Reset   If you enjoyed this episode, make sure and give us a five star rating  and leave us a comment on iTunes   CONNECT WITH CHRISTINA! Instagram LinkedIn Christinalecuyer.com Book a Free Clarity Call Book Christina For Your Next Workshop

What happens when a high achiever learns that success isn't just about pushing harder—it's about thinking differently? In this episode, Christina sits down with renowned executive coach John Ryan to unpack the mindset, tools, and experiences that have shaped his coaching career. They dive into the power of NLP, the hidden challenges that often come with high achievement, and why genuine human connection may be more important than ever in an increasingly tech-driven world. This is a conversation about success, self-awareness, and what it really takes to perform at your highest level, without losing yourself in the process. About John Ryan John Ryan, MBA, MSW, PHD is a leading expert in leadership, communication, and change. He is a Certified Master Trainer of Neuro-Linguistic Programming and the Founder of NLP Unlimited™. John has 30 years of experience in the training and development industry, logging over 2,000 days of training and countless hours of coaching, empowering his students and clients to expand their impact, influence, and income.  Connect with John on LinkedIn Follow John's Youtube channel   If you enjoyed this episode, make sure and give us a five star rating  and leave us a comment on iTunes   CONNECT WITH CHRISTINA! Instagram LinkedIn Christinalecuyer.com Book a Free Clarity Call Book Christina For Your Next Workshop

Hello, Voices of the Bench community. This is Casey Baldwin with Ivoclar. If you've been curious about fast-firing zirconia to improve efficiency but aren't convinced it can deliver predictable, high-quality results, I'd encourage you to connect with us. Our new IPS emax Zirconia, offers multiple fast-fire protocols designed to help you save valuable production time while maintaining consistent outcomes. Time is money in every lab. Don't wait. Reach out today and discover how IPS emax Zirconia can help streamline your workflow. As full-arch dentistry continues to grow, so do the demands on today's dental laboratories. That's why Knight Dental recently launched SimplyARCH Studio, a dedicated production environment built exclusively for full-arch restorations. To support this specialized workflow, Knight invested in an XTCERA milling system and carefully evaluated multiple CAM software solutions before choosing hyperDENT. The decision came down to exceptional milling quality, minimal hand finishing, and impressive production efficiency. But what truly set hyperDENT apart was the implementation process. From the very beginning, the team provided more than software training—they shared the knowledge and experience needed to build an optimized workflow for complex full-arch cases. With proven expertise in advanced milling strategies and laboratory production, hyperDENT helped ensure SimplyARCH Studio was designed for long-term success from day one. Join us at the Race For the Future 12 to raise money for the Foundation For Dental Laborary Technology. September 27th in Valley View, Texas! https://dentallabfoundation.org/news-events/race-for-the-future/ Shawn Nowak from Nowak Dental Supplies joins Elvis and Barb to talk all things NOLA LabFest October 15-17th, including the welcome addition to the speaker lineup: martial arts instructor and business coach Jude Grayson. After Jude's keynote at last year's LabFest, the response was strong enough to bring him back for another keynote and a breakout session. The conversation starts with the obvious question: what the heck does a karate instructor know about the dental laboratory industry? As Jude explains, quite a bit. Having practiced martial arts since he was five years old and built a career around teaching, competition, entrepreneurship, and business coaching, Jude draws a surprising number of parallels between martial arts and business. He talks about discipline, competition, confidence, risk, and his “five-year-old board break moment”—the idea that sometimes the ability to succeed is already inside us, and the right coach simply helps unlock it. He also explains how those lessons translate into working with business owners and helping them recognize opportunities they may not see themselves. The conversation then turns toward one of the biggest challenges facing dental laboratories today: knowing when it's time to pivot. With technology, AI, 3D printing, changing doctor workflows, and the evolving DSO landscape continuing to reshape the industry, Jude's NOLA LabFest keynote will focus on how business owners can recognize when change is necessary, decide when to act, and understand the risks that come with being an early adopter. He also shares some great perspective on failure, competition, and why making a bad business decision doesn't necessarily mean you've lost—the real loss comes when you stop competing altogether. Shawn also gives us a look at what else is happening at NOLA LabFest, including education on AI, social media marketing, employee culture, DSOs, and other topics affecting dental laboratories right now. And, of course, there's plenty of the NOLA LabFest fun mixed in, from the masquerade party and distillery tour to the return of Family Feud. It's a conversation about business, leadership, taking risks, and finding ways to keep dental laboratories moving forward—and it all starts with a karate instructor walking into a dental show.Special Guests: Jude Grayson and Shawn Nowak.

Kevin Hassett, director of the National Economic Council and top economic advisor in the White House, joins host Gene Marks to break down what today's economy means for small businesses. They explore why companies using AI saw dramatic revenue growth over the past year, how economists read government data alongside private-sector indicators (like the Paychex Small Business Employment Watch), and why jobs and GDP numbers get revised so often. Kevin also shares practical ways owners can use AI to compete with larger firms, plus a few offbeat economic indicators worth watching. Explore the latest hiring and wage trends in the Paychex Small Business Employment Watch: https://bit.ly/4q4htI8 Want more from Jason? Subscribe to his newsletter, One Thing Better, for one weekly way to build a career and company you love: https://bit.ly/3RTMlyx Our free AI & Automation Toolkit will help you find your first AI use case in just five minutes: https://bit.ly/4yaSarA Simplify your business operations. Learn how Paychex can handle your HR and payroll so you can focus on what counts: https://bit.ly/3VtM6bs Have a topic idea? Share it at https://payx.me/thrivetopics Topics include: 00:00 – Episode preview and guest introduction 01:16 – Kevin's background and path to the White House 03:27 – Tariffs and the economy 09:12 – Using government data vs. private-sector data 15:12 – Why government numbers get revised 17:22 – The underreported positive: Side gigs & extra income 20:00 – AI as a small business game changer 25:04 - Why AI hasn't replaced humans 28:08 – Offbeat economic indicators 33:06 – Wrap up and thank you #BusinessPodcast #Entrepreneurship #SmallBusiness #iHeartRadio #ApplePodcastTips #SpotifyPodcasts DISCLAIMER: The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.

What does it take to turn a passion into a global brand? In this episode, Christina sits down with professional golfer, world-renowned trick shot artist, and entrepreneur Tania Tare to unpack her incredible journey from the golf course to social media stardom. Tania shares how viral content opened unexpected doors, the challenges she faced building a business and navigating international opportunities, and how she's now helping creators and brands collaborate in smarter ways. Whether you're an entrepreneur, content creator, or simply looking for inspiration to think bigger, this conversation is packed with insights on creativity, resilience, and building a career on your own terms. About Tania Tare Tania Tare is a professional golfer and one of the world's most recognizable golf trick shot artists. Originally from New Zealand, she gained international attention for her creative cup trick videos, which quickly went viral across Instagram and other social media platforms. Today, Tania combines her passion for golf with entertaining, innovative content that has captivated millions of viewers and inspired golfers around the world. Connect with Tania on LinkedIn Follow Tania on Instagram   If you enjoyed this episode, make sure and give us a five star rating  and leave us a comment on iTunes   CONNECT WITH CHRISTINA! Instagram LinkedIn Christinalecuyer.com Book a Free Clarity Call Book Christina For Your Next Workshop

Send us Fan MailWhat does it really take to build a successful product-based business with family—and grow it without losing sight of why you started?In this episode of The Good Enough Mompreneur Podcast, I'm joined by Sara and Vinnie Cann, the mother-daughter co-founders of Birdie's Batch, a family-run food business built around locally sourced ingredients, seasonal products, family recipes, and a whole lot of heart.Sara and Vinnie started Birdie's Batch in 2020 after Sara was laid off from her career in the restaurant industry. What began as an opportunity to sell homemade products at local farmers markets grew into a loyal community, an online business, award-winning marmalades, and national recognition—including a feature in The New York Times that increased their sales by 264%.But what I especially loved about this conversation is that their story isn't simply about growing a business. It's about figuring out what kind of business—and life—you actually want to build.We talk about working together as mother and daughter, listening to your customers, overcoming the challenges of shipping food products, using storytelling to differentiate your brand, navigating motherhood while running a business, and why sustainable growth doesn't always mean doing more.Sara also opens up about how a major health challenge changed her relationship with work and helped her redefine success. Instead of continuing to push toward bigger numbers and a seven-day workweek, she began creating a business model that better supported her health, motherhood, and life.In this episode, we talk about:✨ Turning family recipes into a product-based business✨ Starting a food business from home without a huge investment✨ Building a loyal customer base through farmers markets✨ Listening to your customers to discover new products and opportunities✨ Making a mother-daughter business partnership work✨ Treating failures as data instead of reasons to quit✨ Building around your actual capacity as a mom and entrepreneur✨ Overcoming shipping and fulfillment challenges✨ What happened when The New York Times featured Birdie's Batch✨ Using storytelling and community to build customer loyalty✨ Why business growth doesn't always mean doing more✨ Redefining success and creating a more sustainable business✨ Starting before you have the perfect planOne of my favorite reminders from this conversation is that growth doesn't necessarily mean doing more. Sometimes growth means figuring out what's already working, getting better at it, and letting go of what no longer supports the business or life you're trying to create.If you're a mom entrepreneur building a product-based business—or you've been sitting on an idea because you don't have everything figured out yet—I think you'll walk away from this conversation feeling encouraged to start where you are, stay flexible, and build success on your own terms.CONNECT WITH SARA, VINNIE & BIRDIE'S BATCHWebsite: https://birdiesbatch.com/Instagram: https://www.instagram.com/birdiesbatch/Facebook: https://www.facebook.com/birdiesbatch/TikTok: https://www.tiktok.com/@birdiesbatchLinkedIn – Sara Cann: https://www.linkedin.com/in/sara-cann-b785a21a/KEEP THE CONVERSATION GOING WITH ANGELAVisit https://mombusinesscoach.com for more episodes, resources, and ways to work with me as you build a business that supports your goals, your family, and the season of life you're actually in.REFLECTION QUESTIONWhere in your business are you assuming growth means doing more—and what might change if you focused instead on doing what already works better?If this episode encouraged you, follow The Good Enough Mompreneur Podcast, share it with another mom entrepreneur, and leave a rating or review. It helps more women find these conversations and reminds all of us that we don't have to build our businesses the way everyone else tells us we should. 

What if the quality of your life is determined by the quality of your decisions? In this episode, Christina sits down with Guffy Wright to unpack the powerful principles behind his upcoming book, Attach High. Together, they explore how your values shape every decision you make, why vulnerability is a leadership superpower, and how seeking validation from the right places can transform your personal and professional life. If you're ready to make more intentional decisions, lead with greater clarity, and create lasting impact, this conversation is packed with practical wisdom you won't want to miss. About Guffy Wright Guffy Wright is the National Sales Leader and a member of the Board of Directors at The Mahoney Group, one of the largest insurance brokerages in the country. After dropping out of college at 22, he joined the company and has spent the past 19 years building an exceptional leadership career. Today, Guffy is passionate about helping others make better decisions, lead with purpose, and achieve lasting success in both business and life. Learn more about Guffy's book Attach High on his website Connect with Guffy on LinkedIn   If you enjoyed this episode, make sure and give us a five star rating  and leave us a comment on iTunes   CONNECT WITH CHRISTINA! Instagram LinkedIn Christinalecuyer.com Book a Free Clarity Call Book Christina For Your Next Workshop

The Human Element Advantage: Driving Authentic Conversion and Algorithmic Visibility with Liz MbwamboIn a recent episode of The Thoughtful Entrepreneur Podcast, host Josh Elledge sat down with Liz Mbwambo, the Founder and CEO of Upwynn Marketing, to examine the shifting operational mechanics required for service-based businesses to maintain market dominance in an AI-saturated ecosystem. Liz, a veteran agency leader and strategic marketer, details how traditional local service providers—from legal practices and home services contractors to regional suppliers—can cut through automated digital noise by pairing human-centric content with advanced data-gathering tech. This conversation delivers an intentional marketing playbook for business owners looking to optimize their conversion funnels, leverage first-party conversational data, shoot authentic founder-led video, and future-proof their brand visibility against changing search engine algorithms.The Search Engine Transformation: Utilizing First-Party Data and Founder Authenticity to Capture Market ShareThe rapid proliferation of generic, low-effort AI content generators has created a noisy digital marketplace where prospective clients actively tune out polished sales pitches and sterile corporate messaging. Liz Mbwambo explains that despite technological advances in ad distribution and generative copy, the fundamental psychology of marketing remains unchanged: consumers purchase services based on trust, personal connection, and perceived authority. To differentiate a company from automated competitors, founders must step in front of the camera to deliver unscripted, conversational video content that directly answers real customer questions. Capturing spontaneous insights—even from a smartphone at a desk or in a vehicle immediately following a client call—builds immediate psychological rapport and establishes an authentic authority profile that polished corporate commercials simply cannot replicate.To maximize the return on marketing spend and streamline backend content production, scaling enterprises must utilize artificial intelligence as a strategic listening tool rather than a generic text generator. By recording and transcribing every inbound sales call, client onboarding session, and internal team review, an agency or business owner can collect rich first-party data that exposes the exact language, objections, and pain points of their target market. Feeding these unstructured transcripts into advanced AI engines allows leadership to analyze recurring customer queries and systematically generate highly targeted FAQ videos, blog articles, and social media clips. This data-driven approach aligns corporate messaging with natural conversational search patterns, ensuring the brand ranks prominently as search algorithms shift toward processing human, long-tail queries.Sustaining long-term local market dominance also requires service businesses to balance their digital inbound strategies with diversified media channels, including strategic podcasting and hyper-localized advertising. Hosting a niche corporate podcast enables a service provider to go beyond transactional product pitches, offering broader educational value that positions the firm as a trusted community pillar and industry authority. This multi-channel approach expands brand reach—such as targeting underserved demographics with tailored, bilingual content—while opening direct networking doors with local business partners and high-value prospective accounts. When an organization combines authentic founder-led video, automated first-party data analysis, and proactive multi-platform media distribution into a single marketing architecture, it removes administrative lead-generation friction, protects client acquisition margins, and predictably expands enterprise valuation.About Liz MbwamboLiz Mbwambo is the Founder and CEO of Upwynn Marketing, a prominent digital agency architect, and a seasoned growth strategist based in Orlando, Florida. Drawing from years of high-level corporate experience and a deep understanding of consumer psychology, Liz specializes in helping local, service-based businesses scale their market presence. She is a dedicated thought leader who focuses on helping plumbing, HVAC, legal, and trade contractors transition away from generic marketing tactics to build authentic, data-driven lead engines.About Upwynn MarketingUpwynn Marketing is an elite full-service digital marketing agency engineered to help small-to-mid-sized service enterprises streamline client acquisition and maximize brand authority. The agency specializes in delivering comprehensive local SEO audits, founder-led video strategy playbooks, first-party data transcription analysis, and omni-channel paid media management. Through tailored growth blueprints, educational resources, and personalized strategy sessions, Upwynn Marketing enables regional service providers to remove lead-generation bottlenecks and predictably command market share.Links Mentioned in This EpisodeUpwynn Marketing Official Website: upwynnmarketing.comLiz Mbwambo on LinkedIn: linkedin.com/in/lizmbwamboKey Episode HighlightsThe Authenticity Imperative: Why raw, founder-led video content recorded on a smartphone outperforms overly polished corporate marketing in an AI-saturated market.First-Party Conversational Mining: Utilizing AI transcription tools to analyze real client sales calls and extract high-converting FAQ content topics.Optimizing for Conversational Search: Structuring written and video content around natural human speech patterns to match evolving algorithmic search queries.Corporate Podcasting as a Growth Engine: Leveraging niche, educational podcasts to build community trust, serve diverse demographics, and open B2B networking channels.Balancing Omni-Channel Local Media: Integrating localized paid ad formats with organic SEO and traditional media to capture dominant regional market share.ConclusionThe conversation with Liz Mbwambo underscores that thriving in the modern marketing landscape requires an intentional balance of high-tech data collection and unscripted human connection. By standardizing internal content production around real customer conversations, embracing founder-led video, and leveraging first-party data, business leaders can transform a noisy, generic marketing footprint into a highly structured, self-sustaining client acquisition asset.More from The Thoughtful Entrepreneur

Business growth should not depend on luck, assumptions, or the latest trend. In this episode of The Beacon Way Podcast, Adrienne Wilkerson sits down with Hugo van den Biggelaar, CEO of The Bitsing Company USA, to explore a proven methodology for making clearer, more intentional growth decisions. Hugo spent more than eight years at Nike, working across finance, insights, loyalty, digital marketing, and brand strategy before moving into entrepreneurship. Today, he is helping bring the Bitsing methodology from Europe to the United States.  Bitsing is a business growth framework developed over more than 30 years and used by more than 1,000 organizations. It brings finance, strategy, positioning, marketing, and sales together in one structured plan designed to help leaders focus on the actions most likely to produce measurable growth.  In this conversation, Hugo explains why business owners should stop relying solely on gut feeling, how to identify where growth is already proven, and why the strongest brands give people an emotional reason to choose them. Adrienne and Hugo also discuss the challenges that businesses face at every size, from small entrepreneurial teams to global organizations, and how leaders can turn scattered ideas into a practical roadmap. In This Episode -Hugo's journey from Nike to entrepreneurship  -How the Bitsing methodology was developed  -Why every business needs a clear growth roadmap  -The difference between a financial goal and a strategy  -How to use revenue data to decide where to invest  -Why businesses often overlook what is already working  -How to balance current revenue with new growth opportunities  -Preparing a business to scale, sell, or exit  -Why rational selling points are easy for competitors to copy  -How emotional positioning creates brand preference  -Three practical steps toward more intentional growth  Key Takeaways -Set financial goals first. Brand awareness, website traffic, and sales conversions can support growth, but they are strategies rather than the final business goal. -Follow the evidence. Your existing revenue data can help show which services, products, audiences, and markets deserve more of your time and budget. -Create preference, not just a reason to buy. Price, speed, and features can all be copied. A strong brand gives people an emotional and distinctive reason to choose you. Chapters:00:00 Introduction 00:36 Hugo's Journey from Amsterdam to Nike and New York 02:48 Leaving Nike and Taking the Leap into Entrepreneurship 05:59 Bringing the Bitsing Methodology to the United States 06:54 How the Bitsing Growth Method Was Developed 09:34 The Seven Principles Behind the Framework 10:19 Building a Business Growth Roadmap 11:47 Why There Is No Secret Shortcut to Growth 12:36 Knowing When to Hire, Expand, or Stay Focused 15:18 Replacing Gut Feeling with Business Data 15:47 The Pencil Methodology Explained 16:46 Deciding Where to Invest Time and Marketing Budget 18:14 Growth Strategies for Scaling, Turnarounds, and Exits 19:48 Why Businesses of Every Size Face Similar Problems 22:32 Three Steps Toward Intentional Growth 23:06 Set Financial Goals Before Choosing Strategies 24:37 Let the Data Guide Your Decisions 25:03 The Three Brand Challenges Businesses Must Solve 26:24 Why Creating Preference Matters Most 26:51 Finding an Emotional Advantage Competitors Cannot Copy 28:03 Why B2B Marketing Is Still Human 28:51 How to Connect with Hugo 30:06 Closing  Connect with Hugo van den Biggelaar:Bitsing Website https://bitsing.com Email hugo@bitsing.com LinkedIn https://www.linkedin.com/in/hugovandenbiggelaar/  Learn More About Bitsing The Bitsing Company https://bitsing.com About the Bitsing method https://bitsing.com/about Books https://www.amazon.com/Seven-Laws-Guaranteed-Growth-Management/dp/906369413X  

Today, I'm walking through something I call the Ideal Client Origin Roadmap. It is a simple exercise that traces your best clients back to their true root, not just the last touch point before they signed. By the end of this episode, you will understand why this matters and have a clear way to start mapping it for your own business. >>> Whenever you are ready, here are 4 ways we can help you reach your revenue goals faster...#1 Unlock the full potential of your marketing engine. We'll provide you and your team with the direction, insights, and tools necessary to excel in the complex landscape of modern marketing. - Marketing Advisor On Call#2 Discover the marketing strategies & tactics that will guide your next quarter and unlock explosive growth in 90 minutes. - Quick-Start Marketing Strategy Game Plan#3 Discover a tailor-made strategy for unprecedented growth to transform your marketing in 30 days. - Unlock Your Growth Opportunities#4 If you need guidance on the most effective direction for your marketing, then schedule a call with us today! - Get Your Free Discovery Call Now

Recorded live at SocialWest 2026 in Calgary, Azrah Manji-Savin, entrepreneur, speaker, and co-founder of Syzl, joins host Lindsay Smith to unpack why personal branding and in-person networking matter more than ever in an increasingly digital world.Syzl is an online marketplace helping food entrepreneurs access commercial kitchen space, along with the operational and financial support they need to actually grow. Beyond building the platform, Azra is passionate about helping people build authentic professional relationships and stand out without losing sight of who they are.Azrah breaks down why personal brand searches have skyrocketed alongside AI, how to network without it feeling like a performance, what it looks like to build a personal brand guide the same way you'd build one for a client, and why staying consistent online and in person is the thing that actually builds trust.Networking isn't a performance. It's just a conversation you haven't had yet.Edited and produced by TAKT.

What happens when a mom sees a problem no one else is solving? She creates the solution. In this episode, Stacey shares how she went from speech pathologist and mom of four to the founder of Smile Paint®, a revolutionary toothpaste designed to make brushing easier, more fun, and more accessible for kids with sensory needs. She opens up about taking a leap of faith, overcoming obstacles, and why having a purpose bigger than yourself can carry you through the toughest moments of entrepreneurship. Whether you're a parent, business owner, or dreamer with a big idea, this conversation will leave you inspired to keep going. About Stacey Thomas Stacey Thomas is a speech-language pathologist, special needs advocate, and mom of four who founded Smile Paint®, a play-based toothpaste designed to make brushing fun and accessible for children, especially those with sensory sensitivities. Inspired by her firsthand experience helping families navigate daily toothbrushing challenges, Stacey created Smile Paint® to turn oral care into a positive, engaging experience that helps kids build healthy habits through play. Learn more about Smile Paint website Connect with Stacey on LinkedIn   If you enjoyed this episode, make sure and give us a five star rating  and leave us a comment on iTunes   CONNECT WITH CHRISTINA! Instagram LinkedIn Christinalecuyer.com Book a Free Clarity Call Book Christina For Your Next Workshop

What You'll Learn in This Episode Why success usually takes 10 times more effort than you expect. The biggest mistakes new real estate investors make. How mentorship dramatically shortens your learning curve. Why blind optimism can either fuel or sabotage success. The importance of asking better questions—not just finding answers. How AI tools like ChatGPT can reveal your business blind spots. The difference between building wealth and designing a fulfilling life. Why consistency beats talent in entrepreneurship. Lessons from wholesaling that apply to every business. How to stay motivated when progress feels slow.    

Melissa Mash built Dagne Dover from a business school focus group and $40,000 in pre-sales into a brand now carried in more than 250 retail locations—without ever taking venture capital. By ditching Meta and Google in favor of events, sponsorships, and high-touch retail relationships, nearly half the brand's growth now comes from word of mouth alone. For more on Dagne Dover and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Using AI as a strategic business partner is becoming one of the most practical ways small business owners can improve focus, planning, and execution without immediately building a larger team.In this episode of It's The Bottom Line that Matters, Jennifer R. Glass and Patricia Reszetylo talk through how they use AI in their own businesses, from brainstorming and business advising to chief-of-staff support and project-specific planning.The conversation covers the shift from using ChatGPT as a general tool to building more focused AI projects that support specific business needs. Patricia shares how AI helped her think more clearly as a CEO, while Jennifer explains how her AI chief of staff helps keep priorities and progress on track.They also touch on the difference between chat-based AI tools and AI agents. Patricia offers a simple way to understand the difference: a chatbot is more like a pen pal, while an AI agent is closer to a trained employee that can eventually complete work with less constant instruction.This episode is especially useful for small business owners, consultants, and solo operators who feel stretched thin and want more strategic support, clearer thinking, and better systems without carrying the cost of a large team.The biggest takeaway: AI does not need to replace the business owner's judgment. Used well, it can become the advisor, organizer, and execution support sitting at the owner's elbow.Key topics covered: AI for small business, artificial intelligence, AI business partner, strategic business partner, ChatGPT for business, AI chief of staff, AI advisor, AI agents, agentic AI, small business growth, entrepreneurship, business systems, business strategy, productivity, operational efficiency, project planning, business automation, owner-led business, solo business owner, digital transformation, focus, execution, business leverage, AI prompts, AI projects, AI tools, strategic planningMain Insight: AI becomes more useful for business owners when it moves beyond a general brainstorming tool and becomes a structured strategic partner, chief of staff, advisor, and eventual agent-based support system.Speaker Bios:Jennifer R. Glass is the lead host of It's The Bottom Line that Matters. In this episode, she brings a practical business-growth lens to AI, focusing on how entrepreneurs can use it for priority management, focus, and operational support.Patricia Reszetylo is a recurring host of It's The Bottom Line that Matters. In this episode, she shares how she uses AI as a business advisor, project support system, and early-stage agent-building tool to help small operators gain more leverage.

Welcome to the Rialto Marketing podcast. Today's episode is a Revenue Acceleration Series interview with seven-figure B2B business owners and their growth-minded executives who are actively trying to grow their business and get to the next level. We discuss the good, the bad, and the ugly so that you can learn from their experience.>>> Whenever you are ready, here are 4 ways we can help you reach your revenue goals faster...#1 Unlock the full potential of your marketing engine. We'll provide you and your team with the direction, insights, and tools necessary to excel in the complex landscape of modern marketing. - Marketing Advisor On Call#2 Discover the marketing strategies & tactics that will guide your next quarter and unlock explosive growth in 90 minutes. - Quick-Start Marketing Strategy Game Plan#3 Discover a tailor-made strategy for unprecedented growth to transform your marketing in 30 days. - Unlock Your Growth Opportunities#4 If you need guidance on the most effective direction for your marketing, then schedule a call with us today! - Get Your Free Discovery Call Now

Today, I'm going to give you a filter. These seven phrases every marketer says, and the one question you should ask behind each one to find out if they actually mean it. If they can actually deliver. >>> Whenever you are ready, here are 4 ways we can help you reach your revenue goals faster...#1 Unlock the full potential of your marketing engine. We'll provide you and your team with the direction, insights, and tools necessary to excel in the complex landscape of modern marketing. - Marketing Advisor On Call#2 Discover the marketing strategies & tactics that will guide your next quarter and unlock explosive growth in 90 minutes. - Quick-Start Marketing Strategy Game Plan#3 Discover a tailor-made strategy for unprecedented growth to transform your marketing in 30 days. - Unlock Your Growth Opportunities#4 If you need guidance on the most effective direction for your marketing, then schedule a call with us today! - Get Your Free Discovery Call Now

This is the finale of a three-part trilogy on finding and freeing the growth already sitting inside a business you own. EP 65 covered what to keep and what to kill. EP 66 covered the hidden money in your market. EP 67 answers the next question: who actually captures it, and what happens when your team, or you, becomes the thing slowing everything down. Dustin and Jimmy soften a hard title into a useful one. As the founder, you are part of the team too, so this is not about blame. It is about a simple truth: most problems in a business are system performance problems, and the fastest way to fix them is to remove the bottleneck. Money loves speed. The four levers covered in this episode: Revenue per employee (RPE). The one diagnostic most owners have never calculated. Take total revenue, divide by total headcount, and you have a proxy for how efficiently your business turns people into profit. Jimmy shares how his team went from about $37,000 per team member to roughly $125,000, a 3x jump in 18 months, by getting the right people in the right seats. Time allocation and task audit. Where your hours actually go, and what to stop doing. The highest performers are almost all signal and no noise. Growth usually comes from subtraction, not addition. The founder as the bottleneck. The hardest one to look at. If someone else can do your job, you may be in the wrong chair. Ask your team one question tomorrow: what are you not doing that you would love to do if I got out of your way? Systems and AI integration. How to move fast without breaking what matters. Aggressive and secure are not mutually exclusive. If you are going to use AI in a business that handles sensitive data, do it the right way. Get the resources for this episode at MomentumInsiders.com. Become an insider and get the revenue per employee calculator (Google Sheets and Excel), the benchmarks, and the time and task audit that walk you through all four levers. Next month: what is your business actually worth? Everything in this trilogy feeds into that one calculation. Hosted by Dustin Burleson and Jimmy Nicholas. Get additional resources, scorecards, and working frameworks at WealthyMomentumPodcast.comSubscribe on YouTube: YouTube.com/@WealthyEntrepreneurHQLearn more: WealthyEntrepreneur.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Welcome to another episode of "The Unconventional Path: Entrepreneurship and Innovation Stories and Ideas." In this episode, hosts Bela Musits and Mike Wasserman sit down with Michael Barbarita, the founder of a specialized fractional CFO firm dedicated to helping small and medium-sized companies achieve rapid growth.Michael Barbarita is not your typical CFO. While many fractional CFOs focus primarily on historical numbers and compliance, Michael's approach combines forward-looking financial expertise with strategic implementation. He shares how business owners hire him to double or even triple their profits by employing business and financial strategies that their competitors simply aren't using.The Fractional CFO Advantage: Michael explains why small to medium-sized businesses, which often cannot afford a full-time high-quality CFO, benefit from fractional services that provide a broad spectrum of scalable strategies.Beyond the Numbers: A core theme of this conversation is the necessity for CFOs to understand business strategy. Michael argues that while traditional CPAs look backward at historical data, a true CFO must be forward-looking to provide real value to a CEO.Pressure Testing Ideas: One of Michael's signature methods is "pressure testing" a CEO's ideas. Whether it's a new marketing campaign or a pricing change, he discusses the importance of expanding upon these ideas to ensure they are financially viable and strategically sound.The Conversion Formula: Michael introduces the concept of a conversion formula used to create successful messaging for things like drip campaigns, ensuring that a business stands out rather than just repeating what everyone else in the market is doing.Strategic Growth for Cash-Limited Companies: Most small companies face limited cash flow. Michael shares insights on how to improve financial foundations and implement growth strategies even when resources are tight.This interview serves as a master class for any entrepreneur looking to improve their financial footing and understand the financial ramifications of their business strategies. Michael's unique blend of strategic knowledge and financial expertise offers a roadmap for turning high costs and uncertain footing into favorable growth opportunities.Connect with The Unconventional Path:Our podcast is now available on YouTube. Simply search for "The Unconventional Path" to subscribe and never miss an episode.We're always on the lookout for interesting guests to feature on our show. If you know someone who has an inspiring story, unique perspective, or valuable expertise to share, please let us know. We're eager to connect with potential guests who can bring fresh insights and engaging conversations to our audience.We also love hearing from our listeners! Your questions, comments, and suggestions are incredibly valuable to us. Send us an email at bela.and.mike@gmail.com with your thoughts, and we'll do our best to address them in a future episode. Whether you have a question about a specific topic, feedback on a recent episode, or ideas for future content, we want to hear from you. Your engagement helps us shape the show and deliver content that resonates with our listeners.Thanks for listening,Bela and MikeFractional CFO, Entrepreneurial Finance, Business Strategy, Small Business Growth, Profit Strategy, Cash Flow Management, Strategic Implementation, Michael Barbarita, Bela Musits, Mike Wasserman, The Unconventional Path Podcast, Business Advising, Financial Forecasting, Startup Accounting, Growth Mindset.

John Crossman sits down with Belinda Ortez Kirkegard, President of the National Entrepreneur Center, to discuss entrepreneurship, small business growth, and the free resources available to help business owners succeed. In this episode of The Crossman Conversation, they explore how entrepreneurs can access coaching, workshops, government contracting support, Central Florida BizLink, and guidance from more than 100 regional business support organizations. Belinda shares why small businesses are essential to job creation, community growth, and economic development. This conversation is a powerful reminder that entrepreneurs do not have to build alone.

Fluent Fiction - Hebrew: From Market Stalls to Digital Success: Yonatan & Aviva's Tale Find the full episode transcript, vocabulary words, and more:fluentfiction.com/he/episode/2026-06-26-22-34-02-he Story Transcript:He: בבוקר חם של קיץ, שוק הכרמל בתל אביב מלא חיים.En: On a hot summer morning, the Shuk HaCarmel in Tel Aviv was full of life.He: הירקות הטריים, בדים צבעוניים, ותיירים סקרנים חוו את הרחובות הצרים.En: The fresh vegetables, colorful fabrics, and curious tourists experienced the narrow streets.He: ביוניוניתן ואביבה עמדו ליד הדוכן הקטן שלהם, מלאים בצמידים, טבעות, ושרשראות שהם הכינו בעצמם.En: Yonatan and Aviva stood by their small stall, filled with bracelets, rings, and necklaces they had made themselves.He: פיתולים של כסף מתחת לשמש פיתו עוברי אורח לעצור לרגע ולהביט ביצירותיהם.En: Twists of silver under the sun tempted passersby to pause for a moment and gaze at their creations.He: יונתן, אמן בתחילת דרכו, תמיד חלם.En: Yonatan, an artist at the beginning of his journey, always dreamed.He: חלם על צעדים גדולים יותר ממה שמציע הדוכן הקטן שלהם.En: He dreamed of bigger steps than what their small stall offered.He: הוא רצה לקחת את העסק שלהם לאינטרנט, להגיע לאנשים בכל הארץ וסביב העולם.En: He wanted to take their business online, reaching people all over the country and around the world.He: אך אביבה הייתה סקפטית.En: But Aviva was skeptical.He: היא דאגה שמעבר לשוק המקוון יוביל לתקלות רבות מדי וישכיח את תשומת הלב שלהם מהשוק הגשמי שממנו התחילו.En: She worried that moving to the online marketplace would lead to too many glitches and distract them from the physical market where they started.He: "יונתן," היא אמרה בעיניים מלאות הבנה, "אני יודעת שאתה רוצה לנסות את זה, אבל מה יקרה אם לא נמכור?En: "Yonatan," she said with eyes full of understanding, "I know you want to try this, but what if we don't sell?He: ומה עם הזמן שידרש לניהול כל זה?En: And what about the time required to manage all of this?"He: "יונתן, בכל זאת, לא וויתר.En: Yonatan, nonetheless, did not give up.He: לאחר ימי השוק, כאשר החום של היום הפך לקרירות של ערב, הוא הכין את האתר לבד.En: After market days, when the heat of the day turned to the coolness of evening, he prepared the website on his own.He: לאט לאט, הוא העלה את התמונות וכתב תיאורים פשוטים.En: Slowly, he uploaded the photos and wrote simple descriptions.He: הוא לא סיפר לאביבה, רק קיווה להשיג עניין קטן שאולי ישנה את דעתה.En: He didn't tell Aviva, just hoped to generate a little interest that might change her mind.He: ואז, ביום בהיר אחד, צליל הודעה חדשה הגיע.En: Then, on a bright day, a new message alert arrived.He: הזמנה גדולה נחתה באתר - מישהי מחו"ל רצתה לקנות חמישים שרשראות!En: A large order had landed on the site - someone from abroad wanted to buy fifty necklaces!He: שמחה מחד וחששות מאידך מילאו את יונתן.En: Joy on one hand and concerns on the other filled Yonatan.He: הוא ידע שעליהם לדבר על כך.En: He knew they had to talk about it.He: אביבה הופתעה כאשר יונתן הראה לה את ההזמנה.En: Aviva was surprised when Yonatan showed her the order.He: הם ביקשו את כל הידיים לעבוד על ההזמנה החדשה.En: They asked for all hands to work on the new order.He: "יונתן," היא החלה לומר, "אני מבינה עכשיו את הפוטנציאל.En: "Yonatan," she began to say, "I understand the potential now.He: נצטרך מישהו שיעזור בעבודת היד, כדי שנוכל לשמור על השוק והאינטרנט גם יחד.En: We will need someone to help with the handiwork so we can maintain both the market and the internet together."He: "וכך, בצעד שתוכנן היטב ומוסכם על שניהם, הם התחילו לגייס עוזר נוסף.En: And so, with a well-planned step agreed upon by both, they began to recruit an additional assistant.He: יונתן למד להעריך יותר את החששות של אביבה, ולאחר שראתה את היתרון שבאינטרנט, אביבה נעשתה פתוחה יותר לרעיונות חדשים.En: Yonatan learned to appreciate more of Aviva's concerns, and after seeing the advantage of the internet, Aviva became more open to new ideas.He: האווירה בשוק נותרה מדהימה, אך עתה היה להם גם חלון לעולם.En: The atmosphere in the market remained amazing, but now they also had a window to the world.He: יונתן ואביבה הבינו שעם עבודה קשה והבנה הדדית, אפשר למצוא את הדרך הנכונה, גם אם היא מאתגרת.En: Yonatan and Aviva understood that with hard work and mutual understanding, it is possible to find the right path, even if it is challenging.He: הסוף היה פתוח לאופקים חדשים, והם עמדו מולם יד ביד, מוכנים לכל מה שיבוא.En: The end was open to new horizons, and they stood in front of them hand in hand, ready for whatever comes. Vocabulary Words:fabrics: בדיםcurious: סקרניםstall: דוכןbracelets: צמידיםrings: טבעותnecklaces: שרשראותtwists: פיתוליםpassersby: עוברי אורחgaze: להביטjourney: דרכוskeptical: סקפטיתglitches: תקלותunderstanding: הבנהrequired: ידרשgenerate: להשיגinterest: ענייןabroad: חו"לconcerns: חששותassistant: עוזרmutual: הדדיתhorizons: אופקיםpotential: פוטנציאלhandiwork: עבודת ידappreciate: להעריךadvantage: יתרוןchallenging: מאתגרתprepared: הכיןupload: העלהdescriptions: תיאוריםorder: הזמנהBecome a supporter of this podcast: https://www.spreaker.com/podcast/fluent-fiction-hebrew--5818690/support.

In this episode of the Franchise Advisory Board Podcast, host Dave Hansen sits down with Dan Bedell, President of Enterprise at Scorpion, for an eye-opening conversation about one of the biggest shifts in digital marketing since the birth of Google: AI-powered search.A huge thank you to ClientTether, our episode sponsor. Their franchise CRM and lead-nurturing platform helps franchise brands respond faster, convert more leads, and create stronger franchise development and unit-level growth.Dave and Dan dive deep into how AI Overviews, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO) are reshaping the way consumers discover local businesses and franchise brands. While many marketers are declaring SEO dead, Dan explains why strong SEO fundamentals remain the foundation for visibility in both traditional search and AI-driven platforms like ChatGPT, Google AI, Claude, and more.The conversation explores the growing impact of zero-click searches, declining organic traffic, and why franchise brands must focus on authoritative content, technical SEO, and a strong digital presence across multiple channels—not just their website. Dan shares practical insights on how AI models evaluate businesses using citations, reviews, social platforms, LinkedIn, Reddit, YouTube, and other online signals to determine which brands deserve recommendations.Dave and Dan also tackle one of the biggest revenue killers in franchising: poor lead response times. They discuss why speed-to-lead still matters, how unanswered calls and delayed follow-ups cost franchisees thousands in lost revenue, and why consumers increasingly expect instant responses through calls, texts, chat, and online scheduling.Throughout the episode, listeners will learn:Why SEO is far from dead—and more important than everHow AI search engines choose which brands to recommendThe role of Reddit, LinkedIn, YouTube, and reviews in GEO successWhy online scheduling and rapid response systems drive higher conversionsHow franchise brands can build stronger digital authority in an AI-first worldPractical ways to improve visibility, reputation, and revenue growthWhether you're a franchisor, franchisee, marketer, or growth-minded business owner, this episode delivers actionable strategies to help your brand thrive as AI continues to transform the customer journey.#franchising #franchisemarketing #seo #geo #aeo #artificialintelligence #chatgpt #digitalmarketing #franchisedevelopment #leadgeneration #customerexperience #smallbusinessgrowth #homeservices #franchisegrowth #clienttetherThanks for listening to the Franchise Advisory Board Podcast, where we explore the ideas, strategies, and people shaping the future of franchising.If you found today's episode valuable, please subscribe, rate, and share it with a fellow franchise leader. To learn more, connect with us on LinkedIn and Youtube.Until next time, stay curious, stay strategic, and keep building stronger franchise systems!

Send us Fan MailDo you ever feel like there simply aren't enough hours in the day to grow your business and be present with your family? What if the answer isn't finding more time, but building a business that actually fits the season of motherhood you're in?In this episode of The Good Enough Mompreneur Podcast, I sit down with Jenny Suneson, a business mentor for mom entrepreneurs who helps women build sustainable service-based businesses in 20 hours a week or less—without burnout, hustle culture, or needing a big team.Jenny shares how moms can create momentum in the margins, focus on what truly moves the needle, and implement simple systems that support both their businesses and their lives. If you're tired of feeling behind or believing success requires sacrificing yourself or your family, this conversation will leave you feeling encouraged and empowered.In this episode, you'll learn:How to build a successful service-based business in 20 hours a week or lessWhy moms don't need more time—they need better systemsThe biggest mistakes hustle culture teaches women entrepreneursHow to create momentum in the margins of motherhoodSimple systems that reduce overwhelm and create freedomThe impact of the invisible load of motherhood on business growthPractical ways to stay consistent when life feels unpredictableWhy sustainable growth matters more than doing everythingKey Takeaways✔️ Doing less can actually help you grow more.✔️ Systems create freedom and reduce overwhelm.✔️ You don't have to build your business like everyone else to be successful.Connect with Jenny SunesonPodcast: https://pod.link/1700310195 Website: https://www.momsmakemoneycollective.comInstagram: https://www.instagram.com/jenny.suneson/Connect with Angela Masciulli and continue the conversation:

In this episode, we unpack the biggest mistakes founder-led businesses make when trying to scale, what it really takes to step out of day to day, and the critical piece most businesses overlook when chasing sustainable growth. If you are ready to build a business that grows with intention, this conversation will give you the clarity and direction to start making that shift. >>> Here are 4 ways we can help you reach your revenue goals faster...#1 Unlock the full potential of your marketing engine. We'll provide you and your team with the direction, insights, and tools necessary to excel in the complex landscape of modern marketing. - Marketing Advisor On Call#2 Discover the marketing strategies & tactics that will guide your next quarter and unlock explosive growth in 90 minutes. - Quick-Start Marketing Strategy Game Plan#3 Discover a tailor-made strategy for unprecedented growth to transform your marketing in 30 days. - Unlock Your Growth Opportunities#4 If you need guidance on the most effective direction for your marketing, then schedule a call with us today! - Get Your Free Discovery Call Now

AI is moving faster than most businesses realize. In this episode of the Measure Success Podcast, Trent Gillespie, former Amazon executive and CEO of Stellis AI, breaks down what business leaders need to understand about AI agents, automation, and organizational readiness. We discuss: • Why prompts are no longer the main conversation • How AI agents are changing work • What leaders should do to prepare employees for change • Why businesses need visibility in AI search and recommendation systems • How organizations can build AI adoption without overwhelming teams If you think AI is only about saving time, this episode will challenge that assumption. Listen now and start building for your future customer. Connect with Trent:  LinkedIn https://linkedin.com/in/trentgillespie  Website https://trentgillespie.live   

What if your business could reduce costs, improve efficiency, and make a positive impact on the world at the same time? In this conversation, entrepreneur and sustainability advocate Anand Verma shares his journey from India to the UK, building businesses at the intersection of technology, AI, and environmental responsibility. Along the way, he reveals why sustainability isn't just good for the planet—it's a smart business strategy. You'll learn how clear communication, intentional leadership, and a growth mindset can help entrepreneurs navigate challenges, seize opportunities, and create lasting success. Whether you're a small business owner, aspiring entrepreneur, or simply curious about the future of business, this episode will challenge the way you think about profitability, innovation, and impact. About Anand Verma In 2019, Anand made a commitment to fighting climate change issues and applying the power of design, data and AI to take actions. Anand is the Founder and CEO of ExpectAI and is committed to helping companies decarbonise, profitably with the power of big data and AI. Learn more about ExpectAI website Connect with Anand on LinkedIn   If you enjoyed this episode, make sure and give us a five star rating  and leave us a comment on iTunes   CONNECT WITH CHRISTINA! Instagram LinkedIn Christinalecuyer.com Book a Free Clarity Call Book Christina For Your Next Workshop

Most small business owners start with expertise in a product, service, or trade. Very few start with expertise in strategic planning, marketing, leadership, financial management, or organizational design. And that's often where growth stalls. In this special episode of the Small Business Matters Podcast, host Tim Fulton steps into the guest seat as Taylor Fulton interviews him about the new SBM Boot Camp Online Course—a practical, on-demand program built from years of helping business owners navigate the challenges of growth. Tim shares the five core disciplines every business owner must understand to build a stronger, more scalable company: - Strategic Planning - Marketing - Leadership - Financial Performance - Organizational Design Along the way, he discusses how marketing has evolved in the AI era, why leadership is more complex than ever, what most owners misunderstand about financial performance, and why organizational systems are critical for sustainable growth. If you're looking for practical business education without spending years earning an MBA, this episode is a great place to start. Highlights: [3:30] Why create the SBM Boot Camp Online Course? [6:05] What business challenges does the course help owners solve? [8:34] Why strategic planning remains essential in today's business environment [10:15] How marketing has changed—and what hasn't [14:57] Leadership lessons for today's workforce [18:20] Why financial performance is the least understood skill among business owners [21:37 ] The importance of organizational design and systems [25:01] Which of the five modules is Tim's personal favorite? [25:58] Which business discipline is changing the fastest? [26:46 ] What future module could be added to the Boot Camp? [29:06] The books every small business owner should read Whether you're launching a business, leading a growing company, or looking to sharpen your leadership skills, this conversation offers insights that can help you build a stronger foundation for long-term success.

Unlock powerful business growth strategies through smart tool use and automation in your small or local service-based business. In this episode, Lindsay chats with Danielle McGuinness, an online business manager (OBM) and automation expert, about the common pitfalls small business owners face when adding tools and how to avoid costly overlaps.  Learn how optimizing your existing tools and automating key processes like lead generation, onboarding, proposals, and offboarding can save time, reduce overwhelm, and create a consistent, excellent client experience. You'll discover: Why blindly adding software can hurt your business growth strategies How local business owners can automate client intake, proposals, and payment processes efficiently Tips to maintain a personalized touch even with automation How to assess your current tools and avoid unnecessary expenses The role of automation in scaling service-based business growth If you're a small business owner looking for actionable ways to grow and streamline your business, this episode is packed with essential business growth tools and tips. Connect with  Danielle McGinnis at https://cuttingedgeoperations.com ---------- The next cohort of Sell With Confidence LIVE is in September 2026.  Join the waitlist at https://lindsayfletcher.co/waitlist to be notified when enrollment is open and for special bonuses!

Small business owners juggle dozens of marketing channels with little clarity on what's working. What if AI could simplify that chaos, boost ROI, and save you hundreds of hours? Discover how AI marketing is changing the game for small businesses. Learn more at https://www.bluoceantsunami.com/ Blu Ocean Innovations, LLC City: Las Vegas Address: 5940 South Rainbow Boulevard #400 7820 Website: https://bluoceaninnovations.ai

So today, I want to share something that I think about a lot and believe is at the core of why marketing works for some businesses, but not others. I call them the 10 Marketing Commandments. These are beliefs. They are principles. Things that if you actually internalize them will completely change how you think about marketing your business. >>> Here are 4 ways we can help you reach your revenue goals faster...#1 Unlock the full potential of your marketing engine. We'll provide you and your team with the direction, insights, and tools necessary to excel in the complex landscape of modern marketing. - Marketing Advisor On Call#2 Discover the marketing strategies & tactics that will guide your next quarter and unlock explosive growth in 90 minutes. - Quick-Start Marketing Strategy Game Plan#3 Discover a tailor-made strategy for unprecedented growth to transform your marketing in 30 days. - Unlock Your Growth Opportunities#4 If you need guidance on the most effective direction for your marketing, then schedule a call with us today! - Get Your Free Discovery Call Now

Most electrical contractors think they need more leads, more vans, more techs, or more marketing to grow. They're wrong. When an electrical business reaches the $1M-$1.5M range, hidden weaknesses start showing up everywhere. Systems break. Teams become dependent on the owner. Every decision flows through one person. We call it the Broccoli in the Milk Problem. In this episode, Clay and Joe break down: ⚡ Why most electricians plateau around $1M-$1.5M ⚡ The hidden cost of owner dependency ⚡ How systems, people, and culture impact scale ⚡ Why "doing everything yourself" is holding you back ⚡ How to build a business that creates freedom instead of consuming it If your company feels heavier than ever despite growing revenue, this episode is for you! 

(12) Gene Marks questions surveys claiming 93% small business growth and dismisses claims that AI will eliminate white-collar jobs soon, asserting that human workers will naturally adapt to new technology as they have historically.1940 ALLENTOWN PA

Welcome back to another episode of The Unconventional Path. In this special reissue from our archives, hosts Bela Musits and Mike Wasserman dive deep into the inspiring story of an entrepreneur who turned a passion for crafting into a global e-commerce success.Our guest today is Nicole Snow, the visionary founder of Darn Good Yarn. While many might assume the company is strictly about selling yarn, Nicole reveals how she has grown a multifaceted retail e-commerce business that serves a $44 billion crafting industry. Surprisingly, more than 70% of her revenue now comes from clothing and apparel, alongside a thriving subscription model with over 13,000 monthly members in her yarn club.In this interview, we explore the "human touch" required to build a brand from the ground up. Nicole shares her insights on the grit needed to manage complex international supply chains and the beauty of small business, where job roles often morph into robust, high-impact careers.Key topics discussed in this episode include:Building Community and Trust: Learn how Nicole leveraged these two core values to create a sustainable business model that remains resilient against changing trends and competition.The Power of Subscriptions: Discover how Darn Good Yarn uses a subscription-based model to simplify choices for customers and build long-term loyalty.Scaling a Small Business: Nicole discusses the evolution of her team and how hiring value-driven people allows a company to grow while maintaining its soul.Sustainable Success: Insights into creating a long-lasting business that identifies with the needs of everyday entrepreneurs.Connect with The Unconventional Path:Email: bela.and.mike@gmail.comListen on: iTunes, Spotify, Stitcher, Amazon, and other major platforms.SEO Search Terms:Entrepreneurship, Small Business Growth, E-commerce Success, Sustainable Business Models, Building Brand Community, Darn Good Yarn, Nicole Snow, Value-Driven Business, Subscription Model Strategy, Supply Chain Management, Unconventional Career Paths, Crafting Industry Trends, Bela Musits, Mike Wasserman, Women in Business.

In this episode, we explore the mistakes MSPs make with client retention, why the traditional QBR approach needs to change, and a few simple ways to add more value in every client interaction.  >>> Here are 4 ways we can help you reach your revenue goals faster...#1 Unlock the full potential of your marketing engine. We'll provide you and your team with the direction, insights, and tools necessary to excel in the complex landscape of modern marketing. - Marketing Advisor On Call#2 Discover the marketing strategies & tactics that will guide your next quarter and unlock explosive growth in 90 minutes. - Quick-Start Marketing Strategy Game Plan#3 Discover a tailor-made strategy for unprecedented growth to transform your marketing in 30 days. - Unlock Your Growth Opportunities#4 If you need guidance on the most effective direction for your marketing, then schedule a call with us today! - Get Your Free Discovery Call Now

What happens when an insurance executive leaves corporate leadership, joins an early internet startup, discovers the power of freelancers before remote work became mainstream, and then builds a company around helping small businesses scale smarter?You get a fascinating entrepreneurial journey like the one shared by Elizabath Eiss on this episode of Inventive Journey.In this conversation, Elizabath explains how her career evolved from commercial insurance underwriting into technology startups, consulting, and eventually founding Results Resourcing — a company focused on helping entrepreneurs and small businesses build operational support through curated freelance teams.One of the most memorable moments in the episode comes from a simple phrase that completely reshaped her business model:“Confident, reliable, nice.”That was the request from a business owner who needed urgent support and didn't care about flashy resumes or complicated credentials. They simply wanted someone dependable, capable, easy to work with, and available quickly.Ironically, that simple request captures one of the biggest hiring challenges facing modern entrepreneurs.Small businesses today are overwhelmed.Founders are trying to handle sales, marketing, bookkeeping, customer support, operations, social media, hiring, and strategic planning all at the same time. Many entrepreneurs become trapped inside operational work and never truly step into the CEO role required for sustainable growth.Elizabath believes outsourcing can help solve that problem — but only if it's done strategically.Throughout the episode, she discusses the evolution of freelance marketplaces, why so many founders struggle with delegation, and how curated teams can provide far more value than disconnected individual contractors.She also shares insights from her early corporate career where she learned how businesses succeed, fail, adapt, and scale. Her insurance underwriting background exposed her to countless industries and gave her a unique perspective on operational effectiveness and organizational risk.The episode also explores networking, entrepreneurial resilience, and the importance of staying open to reinvention throughout a career.Some additional highlights include:Why many founders stay too operational for too longThe hidden costs of trying to do everything yourselfHow outsourcing has evolved over the last two decadesWhy networking remains one of the most underrated entrepreneurial skillsThe lessons learned from joining a startup that ultimately failedHow small businesses can scale without massive payroll overheadThe shift from hiring individual freelancers to building integrated support teamsWhy adaptability matters more than rigid career planningOne especially valuable insight comes when Elizabath discusses recognizing when to leave struggling situations instead of staying purely out of optimism. That balance between persistence and realism is something nearly every entrepreneur faces at some point.The conversation also highlights the broader economic importance of small businesses. As Elizabath points out, the overwhelming majority of businesses in the United States are tiny organizations or solopreneurs. Helping those businesses grow even modestly can create major impacts for families, local economies, and communities.Whether you're an entrepreneur, startup founder, freelancer, consultant, or small business owner trying to scale more effectively, this episode offers practical insights grounded in real operational experience.Most importantly, it reminds listeners that growth doesn't always come from doing more personally.Sometimes growth comes from building systems, relationships, and support structures that allow founders to focus on what matters most.And sometimes the most valuable business qualities are still the simplest ones:Confident.Reliable.Nice.To chat about this one-on-one, grab a free consult at strategymeeting.com

In part two of the customer retention series, Stacey dives into one of the most powerful — and often overlooked — ways to keep customers coming back: building genuine relationships. From remembering names to creating simple systems that help customers feel seen, heard and valued, this episode explores why retention is far more effective than constantly chasing new customers. Stacey shares practical examples from her own business, explains how small personal touches can dramatically increase loyalty, and challenges business owners to embed relationship-building into their daily processes. If you want stronger customer connections, better retention and more sustainable revenue, this episode delivers simple strategies you can start using immediately.See omnystudio.com/listener for privacy information.

From small chiropractic clinics to multi-location hotels, my guest Ephraim Epstein of Fit Solutions (fitsolutions.biz) reveals how modern cybercriminals operate like full-time sales teams prospecting, nurturing, and “closing” attacks on businesses that mistakenly think they're too small to be a target. We dig into real-world ransomware stories, why Office 365 and Google Workspace email accounts are the #1 breach vector, and why SMS-based two-factor authentication is no longer enough to keep your company safe. Ephraim explains how 24/7 security monitoring, penetration testing, and smarter authentication can prevent the kind of total business shutdowns he sees far too often. https://www.youtube.com/watch?v=BdNwdnTf_hw We also explore how AI is changing the game not just for attackers, but for defense and operations. Ephraim shares how his team uses AI to reduce labor costs, automate SMS conversations that feel human, and deliver concierge-level experiences at scale, like hotel texting systems that book spa appointments, schedule room cleanings, and answer questions with a 74% engagement rate. Finally, he opens up about the entrepreneurial lessons learned from a failed CrossFit gym, why “side hustles” often backfire, and how complementary revenue streams (IT → cybersecurity → AI) helped Fit Solutions grow while staying focused on what they do best. If you're a business owner wondering whether your systems are really safe and how AI can actually improve your bottom line, not just sound cool, this conversation will give you a practical, story-driven roadmap. Quotes: “Opportunities are wrapped in problems. Whenever I find a problem, I ask where the opportunity is and how I can turn it into an advantage.” “Side hustles are not really great if you chase a second revenue stream that doesn't complement your main business; both the side hustle and your core business will suffer.” “Focus on the main thing, become amazing at it, and crush it, then add complementary revenue streams that feed and strengthen your core, instead of chasing random ideas that pull you in ten directions.” Contact Details: Connect with Ephraim Epstein on LinkedInEphraim Epstein Official Website

In this episode, I'm breaking down the most common traps businesses fall into when there's no strategic marketing leadership maintaining and optimizing the engine. If your marketing feels inconsistent, frustrating, or like a guessing game, this is going to hit home for you, and I think you'll find a ton of value in it. >>> Here are 4 ways we can help you reach your revenue goals faster...#1 Unlock the full potential of your marketing engine. We'll provide you and your team with the direction, insights, and tools necessary to excel in the complex landscape of modern marketing. - Marketing Advisor On Call#2 Discover the marketing strategies & tactics that will guide your next quarter and unlock explosive growth in 90 minutes. - Quick-Start Marketing Strategy Game Plan#3 Discover a tailor-made strategy for unprecedented growth to transform your marketing in 30 days. - Unlock Your Growth Opportunities#4 If you need guidance on the most effective direction for your marketing, then schedule a call with us today! - Get Your Free Discovery Call Now

Tune in here to this Wednesday's edition of the Brett Winterble Show! Brett kicks off the program by talking about escalating tensions with Iran and the historical parallels between today’s political climate and the 1979 hostage crisis. Drawing comparisons between former President Jimmy Carter’s handling of Iran and Ronald Reagan’s approach, Brett argues that strong leadership and resolve are essential when dealing with hostile foreign regimes. Later Brett takes a thoughtful call from listener John, who argues that Scandinavian countries provide stronger economic mobility through expanded social safety nets, affordable education, and healthcare access. While Brett pushes back on the comparison, defending the American free-market system and questioning whether those policies could truly work in the United States, the exchange remains respectful and conversational. Brett praises the discussion afterward as an example of the kind of civil political dialogue We’re joined by Kelly Loeffler from the U.S. Small Business Administration to talk about National Small Business Week and the growing momentum behind American manufacturing and entrepreneurship. Loeffler discusses her visit to North Carolina and highlights how small businesses are driving job creation across the country. She points to lower inflation, tax relief measures, and deregulation efforts as major factors helping entrepreneurs expand and hire workers. Listen here for all of this and more on The Brett Winterble Show! For more from Brett Winterble check out his YouTube channel. See omnystudio.com/listener for privacy information.

In this episode, we sit down with best-selling author and business strategist Andy Clark to unpack the ideas behind his latest book, Getting The Whole PIE: How to Create More Profit, Impact, and Enjoyment in Your Small Business… Getting The Whole PIE is a roadmap for small business owners looking for a proven system to grow their business without working more. Many entrepreneurs start with big dreams but end up buried in tasks, overwhelmed by decisions, and frustrated that their hard work isn't producing the results they expected — but it doesn't have to stay that way. Andy shares a practical path forward by helping business owners create more of the three outcomes that matter most: profit, impact, and enjoyment (P-I-E). This conversation explores: Why so many small business owners get stuck. How to grow your business without working more hours. Practical systems for improving operations and team alignment. Ways to avoid falling into the "success paradox." With a background in business law and two decades of experience advising entrepreneurs, Andy developed The Whole PIE System™,  a practical, step-by-step framework for getting out of the weeds and leading with confidence. He has worked with business owners across North America to simplify operations, align their teams, and drive sustainable growth. His approach blends strategic thinking with real-world execution, always grounded in what actually works for small businesses with limited time and big ambitions. To learn more about Andy and The Whole PIE System™, click here now!

Today, we're talking about the convergence of AI and labor, what it means for MSP specifically, and why so many are still hesitant to use offshore talent, even when the options are wide open. >>> Here are 4 ways we can help you reach your revenue goals faster...#1 Unlock the full potential of your marketing engine. We'll provide you and your team with the direction, insights, and tools necessary to excel in the complex landscape of modern marketing. - Marketing Advisor On Call#2 Discover the marketing strategies & tactics that will guide your next quarter and unlock explosive growth in 90 minutes. - Quick-Start Marketing Strategy Game Plan#3 Discover a tailor-made strategy for unprecedented growth to transform your marketing in 30 days. - Unlock Your Growth Opportunities#4 If you need guidance on the most effective direction for your marketing, then schedule a call with us today! - Get Your Free Discovery Call Now

Today's episode proves that if you have a passion and a dream, all you need to do is take simple, strategic steps and you can make it happen! My guest AnaLisa Garcia shares her story of making candles at home for mental health, to now opening her flagship candle bar on Main Street in Racine, Wisconsin.AnaLisa's info: AmbitiousVibesCandleCo.comHER INSTAGRAM HERE(FB & IG: @AmbitiousVibesCandleBar) READ MORE HERE!

In this episode of Building Texas Business, Chris Hanslik sits down with Brad Coleman, Owner and CEO of Safeway Driving, for a conversation that goes far beyond driver's education. Brad shares his remarkable journey from racing professionally in NASCAR to leading one of Texas's most established driving schools, and how that transition became the foundation for a purpose-driven business.Brad talks about how his passion for cars and driver safety first took shape, what he learned competing at the highest levels of motorsports, and how those lessons carried into entrepreneurship, leadership, and business growth. He also explains how Safeway Driving has evolved from a traditional local driving school into a modern franchise operation with a strong reputation, innovative curriculum, and a measurable impact on driver safety across Texas.Along the way, the conversation explores topics like overcoming adversity, building the right team, protecting company culture, balancing accountability with empathy, and growing a business without compromising quality. Brad also offers candid insight into the pressure of racing, the mindset required to get back behind the wheel after a serious crash, and how confidence and preparation can make all the difference, both in business and on the road.It's a compelling episode about resilience, reinvention, and what it looks like to build a business that is both scalable and deeply meaningful. For business owners, entrepreneurs, and leaders looking for lessons in growth, culture, and long-term vision, this conversation delivers plenty to take away.LINKSShow NotesPrevious EpisodesAbout BoyarMillerAbout Safeway Driving

Favour Obasi-ike, MBA, MS breaks down the relationship between SEO and PPC advertising. He explains that while PPC provides short-term visibility and acts as a catalyst for brand awareness, SEO builds the long-term foundation that makes ads more cost-effective. Favour emphasizes that these two strategies should not be siloed; instead, they must work together. By ranking organically for specific keywords, businesses can lower their ad spend for those same keywords. The conversation also touches on the importance of content pillars, Google Search Console, and the value of organizing your digital assets to prevent overwhelm.Who is this for?Business owners, digital marketers, and entrepreneurs looking to understand the differences and synergies between Search Engine Optimization (SEO) and Pay-Per-Click (PPC) advertising. It's highly valuable for anyone wanting to build a sustainable, long-term marketing strategy while leveraging short-term wins through paid ads.Key Moments & Timestamps01:42 — The Core Difference: Understanding SEO (Search Engine Optimization) vs. SEM/PPC (Search Engine Marketing).03:34 — Short-Term vs. Long-Term: Why PPC is for short-term wins and SEO is for long-term sustainability.06:00 — The Synergy: How ranking organically for a keyword lowers the cost of bidding on that same keyword in ads.11:10 — Cross-Platform Strategy: Connecting your website to Google Search Console and Pinterest to build domain authority.32:47 — Tracking Success: Using Google Alerts and Search Console to track brand mentions and backlinks.107:41 — Final Takeaway: Organize your content pillars and don't feel overwhelmed by the technical aspects of SEO.FAQsQ: Should I focus on SEO or PPC first?A: You should focus on SEO first to build a strong foundation. PPC is a catalyst that drives immediate traffic, but if your website isn't optimized organically, you will end up paying higher costs per click over time.Q: How long does it take for ads to mature?A: Depending on the platform, it typically takes 7 to 28 days for an ad campaign to exit the learning phase and mature based on the target audience.Q: How do SEO and ads work together?A: When you rank organically for a specific keyword (e.g., "real estate planning") on your website, Google recognizes your authority. When you run ads for that same keyword, your cost per click is often lower because the destination link is highly relevant and authoritative.Action StepsBuild Your Foundation: Ensure your website is connected to Google Search Console so search engines can index your pages.Align Your Keywords: Use the same keywords in your organic content (URLs, titles) that you plan to bid on in your PPC campaigns.Set Up Alerts: Use Google Alerts to track when your brand or business is mentioned online to monitor your growing authority.Organize Content Pillars: Structure your website content into clear pillars and clusters to make it easier for both users and search engines to navigate.Book a Consultation: Reach out to Favour at info@playinc.online or favour@playinc.online to hire his SEO agency and streamline your digital marketing strategy.Ready to Rank? Book Your SEO & Web Dev Services Today

Favour Obasi-ike, MBA, MS and guest speakers (including Celese Williams and Rocki) discuss the problem-to-solution framework of converting traffic into revenue. Favour explains that traffic must first be intentionally created by planting "seeds" (content) across the web and nurturing them over time.He shares a real-life example of a client who returned after three years because of consistent, long-term marketing efforts. The conversation also highlights the importance of creating "easy buttons" to reduce friction in the buying process and the resurgence of community-based marketing (like Skool and Patreon) as a reliable revenue driver.Who is this for?Business owners, digital marketers, and entrepreneurs looking to turn their website visitors into paying customers. It's highly valuable for anyone wanting to understand the mechanics of traffic generation, the importance of planting "content seeds" for long-term SEO, and how to optimize the customer journey for higher conversions.Key Moments & Timestamps01:43 — The Traffic Prerequisite: Why you must intentionally create traffic before you can convert it.03:26 — Quality over Quantity: The "sandcastle" analogy for building valuable, structured traffic.05:50 — Planting Seeds: Why articles and SEO content are like seeds that can yield recurring traffic for years.08:23 — Building Authority: How consistent messaging turns you into the go-to solution when a customer is finally ready to buy.11:08 — Real-Life Case Study: A client who paid an invoice and returned for a 12-week marketing sprint after three years of nurturing.14:26 — The Power of CTAs: How well-designed calls-to-action can increase conversions by 38% to over 160%.16:10 — Guest Insight (Celeste): Why consumers want the easiest path to purchase and how to create "easy buttons" in your business.17:46 — Guest Insight (Rocky): The resurgence of community-based marketing (Skool, Patreon, Facebook groups) and the growing, yet controversial, impact of AI-generated ads.FAQsQ: How do I create traffic in the first place?A: Traffic is created by consistently publishing valuable content (seeds) on your website and distributing those links across platforms like Pinterest, Reddit, LinkedIn, and YouTube to build an interconnected web of authority.Q: How long does it take for SEO content to generate revenue?A: SEO is a long-term strategy. You should give your content pillars at least 24 months to build capacity. However, the content you publish today can continue to drive traffic and revenue for years to come.Q: What is the easiest way to increase conversions on my website?A: Reduce friction. Create "easy buttons" by minimizing the number of steps, forms, or questions a customer has to navigate before making a purchase or booking a service.Action StepsPlant Your Seeds: Commit to a 24-month content strategy where you consistently publish and update articles on your website.Distribute Your Links: Share your website links across multiple platforms (Pinterest, LinkedIn, YouTube) to create an interconnected web of traffic sources.Audit Your CTAs: Review your website's calls-to-action. Ensure they are clear, compelling, and strategically placed to maximize click-through rates.Create "Easy Buttons": Simplify your booking or checkout process. Remove unnecessary questions or steps that might cause a potential customer to abandon the process.Build a Community: Consider launching a community group (via Skool, Patreon, or Facebook) to nurture your audience and build long-term trust.Ready to Rank? Book Your SEO & Web Dev Services Today

Favour Obasi-ike, MBA, MS and guest speakers (including Celeste and Jason) discuss the mechanics of getting discovered on Pinterest. Favour explains that Pinterest is a visual search engine powered by an algorithm called "Pixie," which prioritizes relevance, uniqueness, and content quality. He shares actionable strategies for connecting your website's RSS feed to automatically generate pins, using colors (hex codes) to influence search results, and expanding keyword lists using broad, exact, and phrase match types.The conversation highlights Pinterest's long lifespan for content, noting that pins from years ago can still drive significant traffic today.Who is this for?Business owners, digital marketers, and content creators looking to leverage Pinterest as a visual search engine. It's highly valuable for anyone wanting to understand Pinterest's algorithm (Pixie), how to optimize pins for discoverability, and how to use Pinterest to drive long-term, recurring traffic to their website.SummaryFavour Obasi-ike and guest speakers (including Celese Williams and Jason) discuss the mechanics of getting discovered on Pinterest. Favour explains that Pinterest is a visual search engine powered by an algorithm called "Pixie," which prioritizes relevance, uniqueness, and content quality. He shares actionable strategies for connecting your website's RSS feed to automatically generate pins, using colors (hex codes) to influence search results, and expanding keyword lists using broad, exact, and phrase match types. The conversation highlights Pinterest's long lifespan for content, noting that pins from years ago can still drive significant traffic today.Key Moments & Timestamps01:20 — Meet Pixie: Introduction to Pinterest's algorithm and the key elements of discoverability.02:50 — Automation Hack: How to connect your website's RSS feed to a Pinterest Business account to auto-generate pins.04:45 — The Four Elements of Discoverability: Relevance, uniqueness, content quality, and engagement.06:06 — The Power of Color: How hex codes and background colors (e.g., purple) influence what ads and related pins show up next to your content.08:01 — The Psychology of "Saves": Why the number of saves is the strongest indicator of value on Pinterest.10:08 — Keyword Expansion Strategy: How to turn 25 broad keywords into 75+ keywords using quotation marks and brackets.15:38 — Content Syndication: Connecting Instagram to Pinterest to create multiple traffic pathways for a single piece of content.18:27 — Guest Insight (Celeste): Why Pinterest is an underutilized goldmine for product-based businesses and artists.19:22 — The Lifespan of a Pin: Why Pinterest content lives forever and how updating old articles can trigger a resurgence in traffic.FAQsQ: What is Pinterest's algorithm called and what does it look for?A: Pinterest's algorithm is called "Pixie." It looks for relevance (keywords, titles, descriptions), uniqueness (trends, colors), and content quality (image dimensions, mobile optimization).Q: How can I automatically create pins from my website?A: Create a free Pinterest Business account, go to your settings, and connect your website's RSS feed. When you publish an article with images, Pinterest will automatically pull those images and create pins linking back to your site.Q: How do I find the right keywords for Pinterest?A: Start with broad keywords related to your niche. Then, expand your list by adding quotation marks (phrase match) and brackets (exact match) to those same keywords. You can also use trends.pinterest.com to see what's currently popular.Action StepsSwitch to a Business Account: If you haven't already, convert your Pinterest profile to a free Business account to access analytics and website integration.Connect Your RSS Feed: Link your website to Pinterest so your blog images automatically generate pins.Optimize for Color: Be intentional about the colors and hex codes in your images, as Pinterest's visual search groups similar colors together.Expand Your Keywords: Take a list of 25 broad keywords and create variations using quotation marks and brackets to capture different search intents.Update Old Content: Refresh old articles on your website to trigger a resurgence of traffic from existing pins on Pinterest.Ready to Rank? Book Your SEO & Web Dev Services Today