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Send us Fan MailChris Hobson, CEO of Rare Beauty Brands, home to Patchology and Kate Somerville, breaks down the business of beauty: the insight that turned Old Spice around, what it now costs to build a brand, how to handle dupes, and the metrics founders should track.Who is Chris Hobson?He started a clothing brand in college in Canada, then joined Procter & Gamble in brand management, running Scope, Folgers Canada, Old Spice, and Secret before an MBA and a career building brands. "As a brand manager, you get trained as sort of the mini general manager of your brand."How did he turn around Old Spice?By finding an insight instead of denying the brand's age. Research showed a woman would borrow her partner's deodorant from almost any brand except Old Spice. "We came up with this funny tongue in cheek positioning of Old Spice as the last bastion of masculinity." The brand went from a distant fifth to third in Canada, and the positioning went global.What makes consumers loyal to a beauty brand?Product quality first, emotional connection second. "When you get that magic of the consumer insight married to really high quality product, that's the foundation of a brand."What insight drives Patchology and Kate Somerville?Two very different ones. "The insight for a Patchology consumer is I want a moment of joy... the act of putting on the mask slows me down from my crazy day." The Kate Somerville consumer is buying certainty from a clinic with 20 years and 250,000 facials behind it.Should beauty brands chase trends?Only in ways authentic to the brand, though Hobson is candid about the pull. "The science is sort of suspect, but hey, it's a $10 million opportunity. How do we not do it?" Brands lose themselves when they go wholesale trend focused.Why did Patchology stop marketing its science?Because consumers buy results, not mechanisms. Hobson watched women's eyes glaze over at talk of ten times more ingredient delivery, then light up when the patches came off. "Turns out all she cares about is the better results."How long does it take to build a beauty brand?Longer than founders expect, now that ad costs have erased the cheap growth era. "You've got to be prepared to raise 10 to 20 million dollars at least, and spend 10 to 20 years on it. That's the new reality."Why is it harder for indie brands to scale now?The economics of attention changed. "The advertising prices have come up and the ROI has come down, and so it's harder for young brands to make that leap."How should a brand respond to dupes?By owning the category so copies feed demand back to the original. "When a brand copies us, a rising tide lifts all boats." Patchology is up over 20 percent this year.Do dupes steal customers from the original?Within limits set by price and psychology. "They're wearing it and they're knowing in their mind, I'm not really wearing Chanel." Hobson argues most of those consumers come back.Does getting into Target or Walmart grow a beauty brand?Not without demand behind it. "If you don't have the demand generation capability in place to move that product off the shelf... you're out." Accessibility is a high stakes strategy, not a shortcut.What metrics should new beauty founders track?Repeat purchase above all, measured by cohort rather than revenue share. "The way we make money as brands is repeat purchase... if I had to go out and acquire a customer every single time, I'd go out of business."What is the biggest business lesson of his career?People. "You want to hire the A level person, even if they're a little threatening to you, because they're gonna do the job way better than you would ever do it."Listen to the full episode with Chris Hobson of Rare Beauty Brands on Skin Anarchy, available wherever you get your podcasts.Shop Kate Sommerville and PatchologyDon't forget to subscribe to Skin Anarchy on Apple Podcasts, Spotify, or your preferred platform.Reach out to us through email with any questions.Sign up for our newsletter!Shop all our episodes and products mentioned through our ShopMy Shelf!Support the show
How did a home-based reseller become a global e-commerce leader for a 9-figure K-beauty brand? Discover her Amazon strategy, future-customer targeting, TikTok tactics, and smart AI tools. ► Watch The Podcasts On YouTube: https://www.youtube.com/@Helium10SeriousSellersPodcast?sub_confirmation=1 ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft Bradley Sutton takes the Serious Sellers Podcast on the road, and onto a moving rail bike in South Korea, for a conversation with Jenna, Global E-commerce Team Manager at TONYMOLY. Jenna shares how she went from studying law and working as a programmer to spending ten years raising her daughter, discovering e-commerce from home, and eventually building a successful international selling career. She began by reselling Korean sporting goods to US customers through eBay before shifting her attention to Amazon, where one business reached as much as $10,000 in monthly profit. Her success during the pandemic earned her recognition from Amazon Korea and opened the door to managing accounts for other companies. Jenna has now used Helium 10 for approximately five years, and her favorite tool is the Xray Chrome Extension. She uses Xray while browsing Amazon to quickly review estimated sales, keywords, and Best Sellers Rank, helping her evaluate products and marketplace opportunities without leaving the search results. Today, she applies that experience at TONYMOLY, a 20-year-old K-beauty company generating approximately $163 million in annual sales. Jenna also reveals an unusual long-term marketing strategy: targeting customers before they become the brand's core buyers. If current anti-aging customers are between 40 and 50, her team may create content for women closer to 35, building awareness years before the need becomes urgent. TONYMOLY and its newer brand, BONCEPT, also use TikTok and Meta to drive product discovery, while positioning Amazon as the more attractive place to complete the purchase. The company supports these strategies through close collaboration between its e-commerce, sales, and R&D teams, allowing it to respond quickly to fast-moving beauty trends. From emerging ingredients such as PDRN, retinol, and retinal to the use of AI for copywriting, images, videos, and English-language content, this episode offers a fascinating look at how a global beauty company combines marketplace data, creative storytelling, and product innovation. Jenna's journey proves that starting small does not limit where e-commerce can take you. By continuing to learn, adapting when marketplaces change, and understanding customers before competitors do, sellers can turn an unexpected opportunity into a truly global career. In episode 757 of the Serious Sellers Podcast, Bradley and Jenna discuss: 00:00 - Introduction 01:28 - Meet Jenna From TONYMOLY 02:38 - From Law And Programming To E-Commerce 03:34 - Starting A Home-Based eBay Business 05:55 - Moving From eBay To Amazon 07:52 - Reaching $10,000 In Monthly Profit 09:59 - Winning An Amazon Korea Competition 10:38 - Five Years Using Helium 10 10:46 - Why Xray Is Her Favorite Tool 11:28 - Managing Global E-Commerce For TONYMOLY 14:17 - Launching The New BONCEPT Brand 16:11 - Expanding K-Beauty Across Amazon Europe 17:58 - Targeting Customers Five Years Early 20:17 - Using TikTok To Drive Amazon Sales 22:00 - How R&D And E-Commerce Work Together 23:52 - Retinol, Retinal, And PDRN Trends 27:27 - Using AI For Global Content Creation
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How Passion, Purpose & Persistence Built a National Beauty Brand with Shan Berries How do you turn a side hustle into a nationally recognized beauty brand? In this inspiring episode, Shan Berries shares how purpose, perseverance, and passion helped her build a cosmetics company that's changing lives. After more than a decade in radio and television, Shan made a bold leap into entrepreneurship by launching Shades By Shan Cosmetics, a beauty brand now carried in over 600 JCPenney stores nationwide. Beyond creating high-quality beauty products, Shan built her company around a mission to support single parents through the The MamaBerries Nonprofit Foundation, which has already helped more than 100 families across the country. In this episode, we discuss: • Transitioning from broadcasting to entrepreneurship • Growing a side hustle into a national retail brand • The realities of fundraising and scaling a business • Building a purpose-driven company that gives back • Representation as a Latina founder in the beauty industry • Balancing ambition with impact Whether you're an aspiring entrepreneur, a beauty enthusiast, or someone looking for inspiration to pursue your purpose, this conversation will leave you motivated to dream bigger and lead with heart. Connect with Shan
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How Passion, Purpose & Persistence Built a National Beauty Brand with Shan Berries How do you turn a side hustle into a nationally recognized beauty brand? In this inspiring episode, Shan Berries shares how purpose, perseverance, and passion helped her build a cosmetics company that's changing lives. After more than a decade in radio and television, Shan made a bold leap into entrepreneurship by launching Shades By Shan Cosmetics, a beauty brand now carried in over 600 JCPenney stores nationwide. Beyond creating high-quality beauty products, Shan built her company around a mission to support single parents through the The MamaBerries Nonprofit Foundation, which has already helped more than 100 families across the country. In this episode, we discuss: • Transitioning from broadcasting to entrepreneurship • Growing a side hustle into a national retail brand • The realities of fundraising and scaling a business • Building a purpose-driven company that gives back • Representation as a Latina founder in the beauty industry • Balancing ambition with impact Whether you're an aspiring entrepreneur, a beauty enthusiast, or someone looking for inspiration to pursue your purpose, this conversation will leave you motivated to dream bigger and lead with heart. Connect with Shan
My guest is Kerstin Bird, President for Loreal Sub Saharan Africa that looks after 37+ markets around the African continent. Kerstin is a passionate marketer and business leader who has worked in a variety of countries across the world, in global & local marketing, strategic and commercial roles within the FMCG industry, with a proven track record to build strong, profitable brands that emotionally connect with consumers.Passionate about digital transformation & disruption as well as leveraging the power of brands and organizations to make a positive contribution to society and the environment.Asked about the things she loves, she says, she loves creating a work environment which is fun, challenging and allows individuals to thrive and she strongly believes anything can be achieved through the power of an engaged team!
Check out Oddo: https://www.odoo.com/app/ecommerce?utm_campaign=ecommerce9-thinkschool&utm_source=YouTube-description&utm_medium=influ-mkt
It's time to catch up with the one and only Bryony Blake.Poor Bryony is always gets into trouble even though she's innocent and this week she had something very unexpected confiscated at a nightclub.We're also talking about weird and wonderful ways we're keeping cool, why we love giving compliments, a word that gives me the major ick and the iconic beauty brand that's doing amazing innovation at the moment.There's lots more for you to enjoy too!
Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
Melanie Bender spent years building some of skin care's most coveted brands before betting her next chapter on fragrance—a category she saw on the verge of its biggest moment yet. By leading with story over specs and making influencer relationships the heart of her strategy, she took Lore from concept to 250 Sephora doors almost overnight. For more on Lore and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
What happens when the life you've worked so hard to build no longer feels like the life you want? This week on Superwomen, Amy Liu, founder and CEO of Tower 28 Beauty, joins me for a conversation about approval, age, uncertainty, and solving a problem that no one had yet. Before launching one of beauty's most beloved brands, Amy walked away from a successful executive career with no plan for what came next. What followed were four defining years of self-discovery and learning to stop defining herself by other people's expectations. Together we discuss the pressure to keep proving yourself, the lifelong skin condition that inspired Tower 28, the freedom that comes from betting on yourself, and why success means very little if you're constantly postponing happiness. This conversation isn't about beauty. It's about having the courage to build a life that actually feels like your own. Episode Guide: (00:00) Meet Amy Liu of Tower 28 Beauty (04:09) Why you're more likely to succeed after 40 (04:49) The truth about clean beauty and sensitive skin (06:43) Quitting a successful career without a backup plan (15:32) The $350,000 mistake that changed her perspective (17:28) Why your network matters more than you think (21:04) Why collaboration beats competition (22:34) How viral growth can actually hurt your business (25:02) Showing up for your kids while building a company (32:40) Why vulnerability is a leadership skill (37:19) Amy's advice for founders Learn more about your ad choices. Visit megaphone.fm/adchoices
Today's episode was recorded in partnership with flaconi, Germany's leading online destination for beauty and fragrance. And it's one of those conversations that reminded me why I love doing this podcast so much.We're sitting down with Alicia Lindner, who runs a third-generation family business in the beauty industry called Annemarie Börlind. But this conversation is about so much more than a brand story. We talk about growing up surrounded by the scent of plant oils and flowers drifting out of a laboratory in the Black Forest and what it means to carry a legacy without turning it into something rigid.We also talk about sibling leadership, building and growing the brand independently, the spirit of the Schwarzwald, and the beauty industry as it looks today. But also about very human things. Like why skipping lunch is never a good idea and why the forest can be the best mentor when everything feels a bit too loud.This episode is thoughtful and honest. Alicia became an immediate star of the show. Please tune in and enjoy the energy that this episode will give you!Read more about the Women Authors of Achievement (WAA) Podcast via waa.berlin/aboutFollow us on Instagram & find us on LinkedInSubscribe to our newsletter via waa.berlin/newsletter ★ Support this podcast on Patreon ★
How do you turn a side hustle into a nationally recognized beauty brand? In this inspiring episode, Shan Berries shares how purpose, perseverance, and passion helped her build a cosmetics company that's changing lives. After more than a decade in radio and television, Shan made a bold leap into entrepreneurship by launching Shades By Shan Cosmetics, a beauty brand now carried in over 600 JCPenney stores nationwide. Beyond creating high-quality beauty products, Shan built her company around a mission to support single parents through the The MamaBerries Nonprofit Foundation, which has already helped more than 100 families across the country. In this episode, we discuss: • Transitioning from broadcasting to entrepreneurship • Growing a side hustle into a national retail brand • The realities of fundraising and scaling a business • Building a purpose-driven company that gives back • Representation as a Latina founder in the beauty industry • Balancing ambition with impact Whether you're an aspiring entrepreneur, a beauty enthusiast, or someone looking for inspiration to pursue your purpose, this conversation will leave you motivated to dream bigger and lead with heart. Connect with Shan
Picture this: you've chosen your materials, researched your options and invested in what you believe is eco packaging for your beauty products. But what if it's not as sustainable as it seems? In this episode of Green Beauty Conversations, Formula Botanica CEO Lorraine Dallmeier is joined by Jerome Fraillon, founder and CEO of Alder Packaging, to unpack the hidden realities behind packaging decisions in the beauty industry and so-called "sustainable" packaging materials. What Jerome says will probably shock you, and you'll never see eco packaging in the same light again. Tune in now to find out more! Free Resources Free formulation course | Green Beauty Conversations Podcast | Blog | YouTube Socials: Formula Botanica on Instagram | Lorraine Dallmeier on Instagram
One night, Jenn Harper had the most vivid dream of three smiling Indigenous girls covered in colourful lip glosses. That dream, along with her newfound sobriety, led her to launch the company Cheekbone Beauty, which aims to bring positive representation of Indigenous folks into the beauty space. Lauded as a trailblazer in both sustainability and diversity, Jenn is now one of the cosmetics industry's most influential Canadians, and her groundbreaking beauty brand is sold in Sephora locations across the country. Back in December, Jenn sat down with Tom Power to talk about her long, hard road to success, why Indigenous joy is the cornerstone of her business, and why representation is at the forefront of everything she does.
After 25 years, the FDA has approved bemotrizinol (BEMT) — the first new sunscreen filter in the U.S. since 1999 — and it could be a gamechanger for your SPF routine. The approval closes a real gap in UVA protection, with better coverage, better texture, and less irritation than what's currently on shelves. We also get into the TikTok Shop beauty rankings for May 2026, and the results are mindblowing: Medicube topped the charts at $19M, two of the top four brands are Korean, and Tarte is the only color cosmetics brand cracking the top three. Tune in to hear the entire list. Watch our episodes!Shop our episodesInstagram: @glossangelspod | TikTok: @glossangelespodEmail: glossangelespodcast@gmail.com Hosted on Acast. See acast.com/privacy for more information.
We're back with another episode of The Double Cleanse, and this week James & Robert are raking celebrity beauty brands by how much effort the celebrities are ACTUALLY putting into them! But first, Robert gives us the tea on his recent wedding (!!) – spoiler alert: it was nothing like a typical wedding. The twins also bond over their mutual wedding horror: Robert was mistaken for James all night, while James regrets not eating more of the bacon bar. Then comes the main event: ranking celebrity beauty brands by effort level. They dissect Kylie Cosmetics, Brad Pitt's skincare line (which feels like a contractual obligation), and Jared Leto's skincare brand where he admitted he doesn't even use skincare – literally within the first week of launch! James defends Harry Styles' Pleasing as genuinely thoughtful with real vision, while Robert refuses to believe in it. Gwen Stefani gets roasted for basic, dropship-quality packaging. The twins champion women-founded indie brands like Blend Bunny and Glitz Cosmetics, whose pigmentation and quality actually rival Dior. The verdict? Most celebrity brands are vanity projects with minimal involvement – so they want to hear from YOU about which celebrity brands you think actually have genuine effort behind them. Don't forget to subscribe and catch new episodes of The Double Cleanse every Monday! *Product Recommendations* L'Occitane Shea (Karité) Hand Cream medicube No Cast Just Glow Collagen Sunscreen Follow The Double Cleanse Instagram: @thedoublecleansepodcast TikTok: @thedoublecleanse YouTube: @thedoublecleanse Learn more about your ad choices. Visit megaphone.fm/adchoices
The beauty industry has been putting ingredients in your lip products that they'd NEVER be allowed to put in your food — and nobody is talking about it.Laura DiGirolamo is a beauty attorney, industry insider, and founder of YOM Beauty, and she's blowing the whistle on one of the biggest blind spots in modern beauty. We're talking flavored balms, vanilla frosting lip masks, tinted glosses — products literally designed for your mouth, treated like they never enter your body at all. She breaks down what's actually in them, why the science is scarier than anyone wants to admit, and what industry insiders already know but won't say out loud.Thank you to our sponsors!TAYLOR DUKES WELLNESS: Use code "ALEXCLARK" for 10% off your purchaseZEBRA: Use code "ALEX" for 10% off any orderGEVITI: Check out their free tier planLOVEBIRD: Use code 'ALEX20' for 20% off your purchaseBRANCH BASICS: Use code "ALEX15" for 15% off Starter KitsQ FOR QUINN: Use code "ALEX" for 15% off your non-toxicOur Guest:Laura DiGirolamo, ESQLaura's Links:Yom Beauty WebsiteYom Beauty IGLaura's Personal IGLip Service Alliance IGFOLLOW ALEX:Instagram | @realalexclarkInstagram | @cultureapothecaryX | @yoalexrapzYouTube | @RealAlexClarkSpotify | Culture Apothecary with Alex Clark Apple Podcast | Culture Apothecary with Alex ClarkSubscribe to ‘Culture Apothecary' on Apple Podcasts and Spotify. New episodes drop 6pm PST/ 9pm EST every Monday and Thursday.DISCLAIMER: This content is for informational purposes only and is not medical advice. Always talk to a qualified healthcare professional for any health-related questions or decisions.
In this episode of Better Advertising with BTR Media, Destaney sits down with Ana Sviatschi, Director of Digital Commerce at Future Beauty Brands, to talk about what it really takes to grow in today's beauty and ecommerce landscape.Ana shares her journey from Unilever to Bayer to Future Beauty Brands, and breaks down why brands often chase the “next shiny thing” before fixing the basics. From content and catalog health to SKU economics, TikTok Shop, AI, and leadership alignment, this conversation gets into the unsexy but essential work that actually drives growth.Connect with Ana on Linkedin: https://www.linkedin.com/in/ana-laura-sviatschi/ Connect with Destaney on Linkedin: https://www.linkedin.com/in/destaney-wishon/
A Victoria's Secret Angel and a Goldman Sachs investor built one of the most talked-about luxury body care launches in recent memory without raising a cent or paying a single influencer. Jasmine Tookes spent two decades on the world's biggest runways turning down incubator deal after incubator deal, waiting to build something real. When she finally met Sabrina Carstensen—who spent years evaluating consumer brands at Goldman—they launched Brunel bootstrapped, profitable, and with a two-person team that pushed their chemists harder than any brand they'd ever worked with. In this interview, the co-founders of Brunel break down how they built a luxury body care brand from scratch on a lean budget, why organic community came before paid ads, and what it actually takes to get suppliers and manufacturers to take a self-funded brand seriously. What you'll learn in this interview: • Why Jasmine turned down 15 years of incubator deals before building her own brand • How they kept capital in reserve for collection two before collection one ever sold • Why word of mouth and organic TikTok drove their entire early growth—no paid influencers • Why the three-oil bundle outsold every individual product on launch day • The packaging crisis four months before launch—and how sheer persistence solved it • Why they stayed fully organic for six months before turning on paid ads • How Sabrina's investor background shapes every capital decision at Brunel • Why they didn't hire until they were ready—not desperate • Why their chemists said no brand had ever pushed them this hard • What Miranda Kerr's 11 years building Kora taught Jasmine about legacy brands If you're building a beauty or lifestyle brand, trying to grow profitably without burning cash on paid ads before you're ready, or just want the real story behind what luxury brand building looks like on a bootstrapped budget, this conversation will change how you think about product standards, community, and building something that lasts beyond the founder's name. SAVE 50% ON OMNISEND FOR 3 MONTHS Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. Just head to https://your.omnisend.com/foundr to get started. WANT TO GROW YOUR BRAND WITH META ADS? Join the Foundr Operators Waitlist → https://foundr.com/operators HOW WE CAN HELP YOU SCALE YOUR BUSINESS FASTER Learn directly from 7, 8 & 9-figure founders inside Foundr+ Start your $1 trial → https://www.foundr.com/startdollartrial PREFER A CUSTOM ROADMAP AND 1-ON-1 COACHING? → Starting from scratch? Apply here → https://foundr.com/pages/coaching-start-application → Already have a store? Apply here → https://foundr.com/pages/coaching-growth-application CONNECT WITH NATHAN CHAN Instagram → https://www.instagram.com/nathanchan LinkedIn → https://www.linkedin.com/in/nathanhchan/ CONNECT WITH BRUNEL Instagram → https://www.instagram.com/brunel/ Website → https://brunelbeauty.com/ Jasmin's Instagram → https://www.instagram.com/jastookes/ FOLLOW FOUNDR FOR MORE BUSINESS GROWTH STRATEGIES YouTube → https://bit.ly/2uyvzdt Website → https://www.foundr.com Instagram → https://www.instagram.com/foundr/ Facebook → https://www.facebook.com/foundr Twitter → https://www.twitter.com/foundr LinkedIn → https://www.linkedin.com/company/foundr/ Podcast → https://www.foundr.com/podcast
What happens when efficiency meets effectiveness? Melody Shari built Seventh Avenue Beauty for women on the go—creating skincare and beauty products that deliver results with minimal time. In this episode, learn how Melody leveraged authentic marketing, community connection, and product clarity to expand across skincare, body, haircare, kids, cosmetics, and apparel—without losing balance or purpose. MELODY SHARI RODGERS Dr. Melody Shari Rodgers is a multi-millionaire entrepreneur and philanthropist who has continued to establish a large national fan base in the millions due to her style, resilience, vibrant personality, and her prowess in business, fashion, beauty and real estate. As a star on the popular show Love & Marriage: Huntsville, the mother of four has taken people through her journey and challenges, showing how she has overcome life's obstacles to emerge bigger and better. A woman who is always inspired to action, Melody is currently teaching master classes in real estate and business, making her mark in fashion through her electric women's collection with celebrity stylist J. Bolin, trending in the beauty industry with her skin care line Seventh Avenue Beauty. In March, Melody was honored at the inaugural Goli Gala hosted by Goli Nutrition and TikTok for "Best Celebrity Shoppable Live." Additionally, she recently became the first Reality TV star to have ownership in a Network, with the launch of Nubian TV, and she won the Silver Award for Best Reality Series at the 46th Annual Telly Awards for the show Charnita's World. Melody prides herself on effectively leveraging the power of relationships, and coupling that with her fierce drive, work ethic, and desire to make an impact in the lives of others. She serves as the chair of the Huntsville/Madison County Chamber of Commerce in her hometown, and is an advisor to the College of Business and Public Affairs at her alma mater, Alabama A&M University. As a proud member of Alpha Kappa Alpha Sorority, Inc., Melody fully embraces the call to excellence, and exemplifies what it means to truly be a servant leader. Website: https://seventhavenuebeauty.net/ Instagram:https://seventhavenuebeauty.net/ TikTok:https://www.tiktok.com/@melodyshari11 TikTok:https://www.tiktok.com/@seventhavenuebeauty
This week, Sara surprises Kirbie with the ultimate LA luxury: a VIP valet parking card for Westfield Century City — because nothing says we've made it like avoiding the Century City parking structure. Then, we dive into the rise of “zombie filler,” aka injectable volume treatments made from donated cadaver fat, and unpack why clinics are suddenly obsessed with it, who's getting it (from faces to BBLs), and the ethical and medical concerns experts are already raising. Could this be the future of aesthetics or is the beauty industry moving wayyyy too fast? Plus, we discuss Olivia Jade's new beauty brand O.Piccola, why a single bronzer-highlight stick might actually make sense for her brand, and whether consumers are ready to separate the founder from the scandal that made her famous.Watch our episodes!Shop our episodesInstagram: @glossangelspod | TikTok: @glossangelespodEmail: glossangelespodcast@gmail.com Hosted on Acast. See acast.com/privacy for more information.
Subscribe to DTC Newsletter - https://dtcnews.link/signupKatie Sturino built Megababe with 60,000 followers, two co-founders who'd never had chafe, and an MOQ of 20,000 units stacked in her parents' garage. Eight years later it's profitable, in Target, Walmart, CVS, Nordstrom, Anthropologie, and on Amazon. Never raised a dollar. Never grew less than 33% year over year.In this episode Katie walks through how she built a category that didn't exist. Manufacturers didn't know what chafe was. Press didn't know what chafe was. The Today Show hit on June 30, 2017 and they sold out every unit by July 1. Then the real work started.Inside: why retail is when the grind begins (not when you've made it), why she still ranks "people just dealing with it" as her biggest competitor, the husband-given marketing fix that solved deodorant aisle confusion in one sticker, the accidental Amazon Super Bowl ad placement, why their hemorrhoid product is a top seller on Amazon, and the moment her sister convinced her soap was worth doing.Plus the new "I'm Not Fine Index" campaign, why NYC taxi ads outperform every digital channel they run, and the one piece of advice Katie has for anyone shipping a product in 2026.Catch the DTC and Pilothouse crew at The Whalies May 19 in LA.Timestamps:0:00 Building a brand around chafe2:58 How Megababe started11:00 Selling out after the Today Show14:10 Retail growth at Target and Walmart20:05 Why Megababe started advertising27:10 Building a real brand voiceSubscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video
Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
She built Virtue Labs into a $50M+ hair care brand. Now Melisse Shaban is CEO of Aramore — a biotech skincare company backed by peer-reviewed NAD+ research — and she's throwing out the beauty playbook. No influencer deals. No aspirational campaigns. She's sending free product to Reddit strangers, asking for the honest truth, and betting that real science doesn't need hype to win. In this episode: Why she left a board seat to run one more brand How a 28-day Reddit trial beat any influencer campaign The products she cut from her own line — and why What 30 years at Aveda, the Body Shop, and Fekkai taught her about what's broken in beauty Why she hates the word "aging" and refuses to sell fear For more on Aramore https://www.shopify.com/blog/aramore-reddit-skincare-science?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
Do you need an original idea to start a company? Do you need to be a consumer of your category? Do you need the "right" co-founders?Manish Taneja was none of those things. He grew up in Faridabad a self-described "frog of his own well." He went to IIT and "felt very small." He became a banker, then an investor, then started a beauty company with two other male engineers, with no female co-founder, and no personal stake in the category. He still built Purplle into one of India's largest beauty platforms.In this episode of Unstarted, Avnish Bajaj and Manish sit down to work through the questions that every founder without a clear edge asks themselves:1. Do you need an original idea, or is it okay to be a "copycat entrepreneur"? When VCs tell you your team is missing something 2. Do you fix the weakness or back your strength? – How do you find a wedge in a category where everyone else has more money, more experience, and more insider knowledge? 3. What do you do when your ego won't let you leave — and is that the thing keeping you in the game? 4. How do you build responsibly without losing your edge?Manish's answer to all of it, in the end, comes down to two lines: back your strengths, and build responsibly. This conversation is about how he got there.Chapters00:00 The $100 million mistake01:55 Faridabad, the frog in the well03:03 Feeling small at IIT, and the speech that changed everything05:31 Lehman, Avendus, and the long apprenticeship08:52 "I was the original copycat entrepreneur"12:58 The feedback from Matrix: no woman co-founder14:54 Why beauty, and why now17:52 Dabau early: the rosemary water playbook22:00 How Purplle won Kerala (and met the priests)26:02 The internal compass, and saying no to Thrasios28:53 Why your ego won't let you leave30:36 Why he built in Bombay33:17 The IPO question35:49 Build responsibly
In this episode of the Grow A Small Business Podcast, host Troy Trewin interviews Arielle Moody shares how she built MAMA SOL from a personal need into a rapidly growing business stocked in over 100 high-end resorts. She discusses the importance of consistency, trusting your instincts, and having a clear point of difference in a competitive market. Arielle also highlights the challenges of managing cash flow, scaling sustainably, and learning to delegate as the team grows. Her journey shows that success is an ongoing process rather than a final destination, requiring resilience and adaptability. Listeners can also enjoy 20% off at their website using the code Smallbusiness20. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here. Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions: What do you think is the hardest thing in growing a small business? According to Arielle Moody, the hardest thing in growing a small business is managing cash flow. She emphasizes that when a business starts scaling, you constantly need enough money to cover inventory, operations, and growth, and if cash flow isn't handled properly, it can quickly become the biggest risk to survival. What's your favorite business book that has helped you the most? According to Arielle Moody, her favorite business book is "The Science of Scaling" a book by Dr. Benjamin Hardy. She mentioned that this book provides an evidence-based framework for scaling a business faster and more effectively, and it had a strong impact on how she thinks about growth and expansion. Are there any great podcasts or online learning resources you'd recommend to help grow a small business? According to Arielle Moody, she recommends podcasts like How I Built This with Guy Raz for real stories and lessons from successful entrepreneurs, and Confessions of a Female Founder for insights into how female founders grow and scale their businesses, as these resources provide practical learning and inspiration from real-world experiences. What tool or resource would you recommend to grow a small business? According to Arielle Moody, the one tool she highly recommends for growing a small business is Klaviyo. She emphasizes that email marketing is often underrated but extremely powerful, and platforms like Klaviyo help businesses build and grow their email list, automate marketing, and drive consistent revenue. This tool allows you to create personalized campaigns, automate customer communication, and turn subscribers into loyal customers, making it one of the most effective growth channels for small businesses. What advice would you give yourself on day one of starting out in business? Arielle Moody would tell herself on day one to trust her instincts much earlier and not rush into decisions just to keep momentum. If something doesn't feel right, it's better to pause and reassess rather than push forward and fix mistakes later. She'd also remind herself that moving slower and more intentionally can actually lead to better outcomes, helping avoid unnecessary setbacks while building a stronger foundation for growth. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. Quotable quotes from our special Grow A Small Business podcast guest: Trust your instincts early—moving fast means nothing if you're moving in the wrong direction - Arielle Moody Consistency and passion will carry you through the hardest days in business - Arielle Moody Build with intention, not urgency, because rushed decisions create bigger problems later - Arielle Moody
Send us Fan MailIn Episode of Coffee N5, Lara Schmoisman chats with Ilya Seglin, Managing Director at Raymond James. Ilya dives deep into the world of finance, explaining what it takes for a brand to raise growth capital or achieve a successful strategic exit. They discuss the reality of "alphabet soup" fundraising (Series A, B, and beyond) and why having a "forever brand" is the ultimate goal for major acquirers.• Key Topics Covered:The difference between Strategic Acquirers and Private Equity (The "Marriage vs. Divorce" analogy).When is the right time to stop self-funding and look for outside investors?The importance of unit economics, repeat purchase behavior, and product differentiation.Why a Sephora or Ulta launch could either make or destroy your business.The "Halo Effect": How digital data informs retail success.3 Things a brand should NEVER do when trying to scale.• About Ilya Seglin: Ilya Seglin is a seasoned investment banker specializing in the consumer and beauty sectors. With years of experience at firms like Raymond James, he has been a key player in some of the most significant deals in the industry. He helps founders navigate the complexities of raising capital, finding the right strategic partners, and preparing their businesses for long-term sustainability and eventual sale. Stay Connected with The DARL: Instagram: thedarlagency Facebook: thedarlagency LinkedIn: about X: https://x.com/thedarlagency Website: https://thedarl.com/ Don't forget to like, comment, and subscribe for more expert advice on marketing, branding, and career growth!#MarketingCareer #CoffeeN5Podcast #IlyaSeglin #BrandExit #InvestmentBanking #BeautyIndustry #StartupFunding #DigitalMarketingAgency #TheDARL #BusinessGrowthlinkedin.comTHE DARL | LinkedInTHE DARL | 17,178 followers on LinkedIn. We are breaking the rules. We are raising the bar. | We are a boutique agency that's breaking the rules and raising the bar. We are visionaries who love challenges. We are creative without limits.The Darl (@thedarlagency) on XAs a boutique marketing and production agency, we offer a dynamic approach to the new digital media era.X (formerly Twitter)The DarlIntegrated MarketingThe No-Agency Agency means lean, agile, and transparent marketing built for your brand's success.Support the show
Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
What happens when the product that made you famous starts holding you back? Kevin Gould co-founded Glamnetic in 2019 with Ann McFerran, launching a magnetic eyelash brand that exploded from $1 million to $50 million in revenue in just one year — fueled by a great product, smart growth marketing, and the COVID-era boom in DIY beauty. But when the tailwinds reversed — iOS 14 updates sent acquisition costs soaring, the lash category contracted, and revenue dipped 25% — Kevin faced a make-or-break decision. Rather than doubling down on what was declining, he pivoted the entire business into press-on nails, a category still in its infancy. Today, Glamnetic is one of the largest press-on nail brands in the world, doing over $100 million a year. In this episode, Kevin gets real about the unglamorous side of hypergrowth: the cash flow crunches that come with scaling too fast, the inventory mistakes that haunt you, and the emotional toll of watching revenue fall when you expected it to double. He shares how he and his team navigated the pivot, why community and brand affinity will always outlast paid acquisition, and why the best advice he can give founders is: don't grow too fast. You'll learn: Why going from $1M to $50M overnight nearly broke the business How to manage cash flow and inventory when you're self-funded The marketing mix that built a real brand — not just an ad machine Why TikTok Shop is the biggest arbitrage opportunity right now How a 40,000-member Facebook community doubles as a product development engine The one hire every founder should prioritize early on What it really takes — personally and professionally — to turn a pivot into a $100M business Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
Michael Malinsky's 6-year-old brand Wonderskin could have easily become a one-hit wonder. Wonderskin launched in 2020 with a peel-off lip stain that immediately went viral on TikTok for its metallic blue formula and social media-friendly reveal. Since launch, the brand has sold more than 6 million units of the $22 Wonder Blading Lip Stain Peel-Off Mask, according to Malinsky. “The unique visual ‘wow factor' helped us tremendously in capturing attention, but just standing out is a small part [of success],” Malinsky said. “Delivering curiosity, entertainment and ultimately the desire to try a product is what we spent the first two years of the business really honing in on.” In fact, Wonderskin's viral success took years to build. “Our virality curve wasn't instant and up into the right; it was a slow-building momentum while we figured out the right messaging, the right visuals, the right branding, the right communications, the right packaging, the right pricing,” he said. “Only when we were very, very confident in the complete package were we more comfortable in activating the bigger partnerships and shouting a little bit more loudly about our product.” As early adopters of TikTok Shop and live selling, Wonderskin leveraged seller tools to grow an online community and saw a 328% increase in return on ad spend, plus a 182% increase in click-through rate, according to a TikTok case study on the brand. “The digital entrepreneurs' anxiety is always there, because whenever something is working well in digital, there's always the concept of the half-life, because at some point, it will be less efficient. At some point, it will be less viral,” Malinsky said. But what happened next could be considered the more novel part of Wonderskin's rise: The brand successfully launched into several more categories, including eye and complexion; took on $50 million in funding led by Insight Partners; and launched into traditional retail with Sephora. This growth is partially fueled by Malinsky's data-first approach to performance marketing, including a test-and-learn philosophy to new product launches. "We are confident and comfortable enough to move away from things that don't work," he said. Wonderskin's sales revenue grew by 300% in 2023 and 2024, and in 2025, the brand did more than $125 million in revenue, according to Malinksy. Today, Wonderskin sells DTC and through Amazon and TikTok Shop, plus Sephora, Boots, Nordstrom and Revolve. Malinsky joined the Glossy Beauty Podcast to discuss the challenges in turning a viral product into a full-fledged beauty brand, including learnings along the way and advice for fueling the fire behind a viral product.
Join Molly Baker and our guest as they explore what it takes to scale a challenger brand in today's competitive CPG landscape. From balancing performance-driven marketing with purpose-led storytelling to educating consumers on entirely new product formats, our guest shares candid insights on focus, agility, and strategic discipline. Together, they unpack how modern teams can leverage AI, streamline operations, and build meaningful momentum without losing sight of mission. Whether you're refining your marketing strategy or building in a crowded category, this conversation offers a thoughtful look at growth, innovation, and winning on what truly matters.
Welcome back to the SheerLuxe podcast with Sapna, Billy and Lucia. This week, the trio are catching up after a busy Easter weekend – from a chic London wedding to a sun-soaked Marrakech celebration and a whirlwind trip to Rome. They also dive into the cultural moments dominating the conversation right now, including whether Coachella still feels relevant and if reality TV has reached a turning point. Expect an honest take on the shows everyone's watching – and questioning. Plus, the team share their latest fashion finds – from elevated high-street spring pieces to the trends they're loving right now – as well as a look at the newest celebrity beauty launches and campaigns.As always, they're answering your dilemmas – from navigating undefined relationships to knowing whether a ‘summer-only' romance is ever a good idea. Finally, Sapna brings a personal dilemma to the table involving a building group chat that's getting slightly out of hand…If you enjoy the episode, don't forget to subscribe so you never miss a new one.Get SheerLuxe Straight To Your Inbox, Daily | http://sheerluxe.com/signup You can shop the products mentioned in the SheerLuxe ShopMy: https://shopmy.us/shop/collections/4738010 PANELBillie Bhatia | @billie_bhatia | https://www.instagram.com/billie_bhatia/ Sapna Rao | @sapna_rao | https://www.instagram.com/sapna_rao/ Lucia Hawley | @luchhawley | https://www.instagram.com/luchhawley/AD | Primark | https://www.primark.com/en-gb/r/women/trending/global-campaign?utm_source=sheerluxe&utm_medium=paid-partnership&utm_campaign=Sheerluxe_UK_spring-p8-2026_Multiple_PaidPartnership___Awareness_UK&utm_content=Multiple_PaidPartnership_Contextual_ABC1Women18-49_All--PrimarkSpring-SheerLuxePodcastSegment_PaidPartnership_N_D8_VCCP_Campaign_N/A_N/A_N/A_1x1_Epsilon_N/A--sheerluxe--All--C4SpringEdit THINGS WE LOVERhode Spotwear Spot Patches | https://www.rhodeskin.com/en-gb/products/spotwear-daisyPalais Namaskar Marrakech | https://www.palaisnamaskar.com/ Chapter Roma Hotel | https://www.chapter-roma.com/ Gigi Rome | https://gigi-restaurant.com/rome/ La Matriciana dal 1870 | https://www.lamatriciana.it/en/ Sult Electrolytes | https://www.boots.com/sult-electrolytes-variety-15-pack-10382626 FASHION FINDSAD | Primark Textured Longline Satin Cami | https://www.primark.com/en-gb/p/textured-longline-satin-cami-top-light-yellow-991166389207 AD | Primark A-Line Satin Maxi Skirt | https://www.primark.com/en-gb/p/a-line-satin-maxi-skirt-light-yellow-991166237207 AD | Primark Barrel Leg Trousers | https://www.primark.com/en-gb/p/paper-touch-pleated-barrel-leg-trousers-tan-991168360612 AD | Primark Funnel Neck Tech Bomber Jacket | https://www.primark.com/en-gb/p/funnel-neck-tech-bomber-jacket-ecru-991167847108 AD | Primark The Edit Linen Maxi Skirt | https://www.primark.com/en-gb/p/the-edit-linen-maxi-skirt-white-991169530002 AD | Primark The Edit Linen V-Neck Wrap Top | https://www.primark.com/en-gb/p/the-edit-linen-v-neck-wrap-top-white-991169382002 AD | Primark Relaxed Striped Shirt | https://www.primark.com/en-gb/p/relaxed-striped-shirt-black-991167280804 AD | Primark Textured Stripe Wide Leg Trousers | https://www.primark.com/en-gb/p/textured-stripe-wide-leg-trousers-black-991167483804
We're back with a new episode of The Double Cleanse, and on this episode they're shining a spotlight on the underrated beauty brands that deserve way more attention than they're getting! After opening with an absolutely chaotic conversation about Kewpie mayo factory tours in Japan (yes, really), autocorrect disasters, and why eggs on mayonnaise packaging make James physically ill… the twins dive into today's topic: brands that are doing everything right but flying under the radar. From the peel-off lip mask that actually works, to Medicube's criminally underrated serums that get overshadowed by their viral toner pads. Robert passionately defends toner pads as a "treating yourself" skincare moment, while James argues you could just use a serum instead. The twins are also calling it now: Chinese beauty is about to have its moment in 2026, and if you're bored of clean girl aesthetic, your brand might be Girl Cult. The overall message? These brands aren't playing the viral sensation game – they're just making genuinely good products that work. Don't forget to subscribe and catch new episodes of The Double Cleanse every Monday! *Product Recommendations* Laka Devil Lip Balm JUNG SAEM MOOL Essential Mool Cream Follow The Double Cleanse Instagram: @thedoublecleansepodcast TikTok: @thedoublecleanse YouTube: @thedoublecleanse Learn more about your ad choices. Visit megaphone.fm/adchoices
This week on The Lazy CEO Podcast, Jane sits down with sibling co-founders Maddy and Dylan Jarvis, the duo behind Candy Claws, one of Australia’s fastest-growing beauty brands.With zero background in beauty or e-commerce, they launched salon-quality press-on nails from Maddy’s living room in 2023. What started as packing orders themselves quickly turned into a breakout success, scaling to $20M in annual revenue and on track to surpass $50 million in total sales this year, all completely bootstrapped.In this episode, they dive into:• How dropshipping gave them the funds to launch Candy Claws.• The growth playbook behind dominating Meta ads and breaking through a competitive market.• Their advice for other budding entrepreneurs on how to scale fast and what they wish they hadn’t wasted time on along the way.Connect with us:Follow The Lazy CEO podcast: @thelazyceo_podcast @thelazyceopodStay updated with Jane Lu: @thelazyceoConnect with: Maddy Jarvis & Dylan Jarvis Follow Candy Claws: @candyclawscoSee omnystudio.com/listener for privacy information.
Are modern beauty brand founders accidentally sabotaging their own success by hiding behind their screens? In this thought-provoking episode of Green Beauty Conversations, Formula Botanica CEO and host Lorraine Dallmeier challenges one of the most widely accepted assumptions in today's indie beauty world: that selling online is always the easiest – and smartest – way to grow a beauty brand. Tune in now to find out more! Free Resources Free formulation course | Green Beauty Conversations Podcast | Blog | YouTube Socials: Formula Botanica on Instagram | Lorraine Dallmeier on Instagram
The beauty industry talks a lot about inclusivity. But few brands are actually built around it. In this episode of Inside the Creator Economy, we sit down with Roger Dupé, founder and CEO of Melyon, to explore what it really takes to build a brand rooted in culture, identity and long-term vision. Before launching Melyon, Roger spent years inside the global fashion industry, working with brands like Kenzo, Acne Studios and Rolls-Royce. Today, he's using those insights to challenge how beauty brands are built - from the inside out. This isn't a conversation about skincare routines or product launches. It's about power, perspective and what happens when someone who has seen the industry up close decides to build something on his own terms. We dive into: How Roger's experience in fashion shaped his view on representation, storytelling and brand identity Why true inclusivity can't be added later as a marketing layer - it has to be built into the structure of the company How culture, heritage and ingredient storytelling can become a brand's most powerful differentiator And why the next generation of beauty brands will be defined less by products, and more by the meaning they create And it leads us to a bigger question: What does it take to build a brand that actually reflects the world we live in?
Send us Fan MailIn this episode of Skin Anarchy, Dr. Ekta Yadav sits down with Morgan Gordon, VP of Brand Development and Marketing at Salon Perfect and creator of Sliick, for a candid look at what it really takes to build—and sustain—a modern beauty brand. From her early days as a licensed cosmetologist to leading innovation at scale, Morgan brings a rare perspective that bridges professional beauty and retail execution. What emerges quickly is a shift in how beauty brands operate today. The industry no longer moves in predictable cycles—brands are now responding to consumers in real time. Trends evolve within weeks, not seasons, and relevance depends on how closely brands stay connected to what consumers are actually saying, searching, and using. For Morgan, success comes down to translation: turning fast-moving signals into products that meet real needs, without losing quality or execution. The conversation also pulls back the curtain on retail realities. Getting into major retailers is only the beginning—staying there requires constant innovation, operational precision, and the ability to deliver at scale. This becomes even more critical as at-home beauty continues to reshape consumer behavior, creating demand for products that replicate professional results with simplicity and ease.That insight led to the creation of Sliick, a brand built to reimagine at-home waxing by removing friction from the entire experience. Instead of intimidating systems, Sliick focuses on intuitive design, streamlined formulas, and a more approachable user experience.Ultimately, this episode reveals that modern beauty success isn't about predicting trends—it's about evolving with the consumer in real time.Listen to the full episode to hear Morgan Gordon break down the mechanics of scaling a beauty brand and staying relevant in today's fast-moving industry.Shop Sliick & Salon PerfectDon't forget to subscribe to Skin Anarchy on Apple Podcasts, Spotify, or your preferred platform.Reach out to us through email with any questions.Sign up for our newsletter!Shop all our episodes and products mentioned through our ShopMy Shelf!Support the show
Stacey Tank is a 20+ year Fortune 500 veteran and currently Chief Executive Officer for Bespoke Beauty Brands (BBB), owner of high-growth cosmetics brands Jason Wu Beauty and KimChiChic Beauty, which can be found in places like Target, CVS, Walmart, JCPenney, Amazon, the TikTok Shop and beyond. BBB was founded in 2019 by serial entrepreneur Toni Ko who sold her first cosmetics company, NYX, to L'Oreal. Prior to BBB, Tank was based in Amsterdam in the role of Chief Transformation Officer for HEINEKEN (AMS: HEIA) with €29 billion in annual revenues and over 100,000 employees. As a direct report to the CEO and member of the executive committee, Tank co-created and later shepherded the company's growth strategy, "EverGreen," to ensure the organization adapted amidst a rapidly changing environment including a focus on top quartile growth and multi-billion euro cost out. In addition, Tank was responsible for the company's sustainability strategy, Brew a Better World 2030, including the design of its net zero carbon ambition. Tank formerly led the multi-billion dollar Home Depot Installation Services and Home Depot Measurement Services businesses for The Home Depot (NYSE: HD), the world's largest home improvement retailer with $132 billion in sales and 500,000 employees. During her tenure, Tank led the exit of four unprofitable lines of business and returned the remaining businesses to double-digit growth while strengthening the organization's culture, talent bench and innovation pipeline. Dedicated to the intersection of business and positive impact on society, Tank has repeatedly authored large-scale movements across enterprises like General Electric, HEINEKEN and The Home Depot including launching a quarter-of-a-billion-dollar commitment to veteran housing and a $50 million shop class program that is infusing 20,000 skilled tradespeople into the US economy. Before joining The Home Depot, Tank was a Senior Vice President for HEINEKEN USA @StaceyTank Stacey.M.Tank@gmail.com (AMS: HEIA), the leading importer of upscale beers in the US. Tank reported to thenCEO Dolf van den Brink and as part of the company's management team, navigated a difficult and successful turnaround period. Previously, from 2002 to 2011, Tank worked at General Electric (NYSE: GE), where she held a variety of global finance, audit, communications and marketing roles across GE Healthcare, NBC Universal, GE Capital, GE Energy, GE Aviation and GE Corporate (including GE's Communications Leadership Development Program and Corporate Audit Staff) in countries including Mexico, Brazil, Germany, the UK, France, Canada and the US. Tank is the founder of Our Happy Place (OurHappy.org), a 501(c)3 non-profit serving children, educators and families navigating childhood mental wellness. She also sits on the board, audit and compliance committees for Blackstone-owned Interior Logic Group, the leading US installer of interior finishes for new home construction. Tank previously sat on the boards of the Heineken Africa Foundation, American Chamber of Commerce in the Netherlands, Woodruff Arts Center (nominating and governance chair), Serenbe Playhouse, Ad Council, Home Depot Foundation (former president), Homer Fund, Bright Pink (executive board), Academy for Systems Change (finance committee), Arthur W. Page Society (digital committee), Westchester Business Council, Beer Institute, Institute for Public Relations and Subrosa (sold in late 2017). She is the former vice chairwoman of the National Association of Beverage Importers and the former chairwoman of the Heineken Good Government Fund. Tank is a 2020 World Economic Forum Young Global Leader (YGL), a 2019 Henry Crown Fellow at the Aspen Institute and a 2014 Academy for Systems Change Fellow. She graduated summa cum laude with a Bachelor of Science from Syracuse University's Newhouse School and Whitman School of Management where she was recognized as a University Scholar, the university's highest academic honor. Tank has been married for nearly 20 years and has three sons, two human and one canine.
We talk about what happens when a business looks successful on the outside but feels misaligned on the inside, especially while raising kids and managing multiple brands. Emily shares how systems, boundaries, and honest self-checks helped her choose peace over pressure and start planning a future that fits her life.• Emily's life update from postpartum to running multiple businesses again • Buying a long-time local bikini store and adding a wax studio • Redefining success around time with kids and real quality of life • The mental load of motherhood plus entrepreneurship and why it matters • Building systems that run without you and the hidden cost of managing people • Why burnout can hit hardest once things finally feel “stable” • How social media can push you into models you only admire • Health, stress, and the decision to stop sacrificing well-being for growth • Permission to pivot & drop what isn't working!• Creating opportunities for others without crossing your own boundaries *Plus the announcement she's been sitting with and is ready to share...If this conversation resonated with you, please be sure to follow the show plus leave me a review. And most importantly, be sure to share it with a woman who's building something meaningful and remind her that she's allowed to do it her way.Emily:@thebrowfoxEmily's businesses@browfoxbeauty @sloswim @suitespotslo
Ever wondered what it's like to build a family-led beauty brand? Then tune in to this episode of Green Beauty Conversations, where Formula Botanica CEO Lorraine Dallmeier sits down with mother-daughter duo Angela Gargano and Kathy Griswold, co-founders of Lola Arnao Beauty, a family-run beauty brand for ultra-sensitive skin. Discover the realities of building a family business, the practical advantages, tensions and emotional dynamics of owning a beauty brand when the relationship comes first and the business second. Free Resources Free formulation course | Green Beauty Conversations Podcast | Blog | YouTube Socials: Formula Botanica on Instagram | Lorraine Dallmeier on Instagram
In this powerful Business Mastery conversation, Tony Robbins sits down with Anastasia Soare — founder of Anastasia Beverly Hills — to break down what it really takes to build a billion-dollar brand from nothing. Anastasia escaped Communist Romania in 1989 with no money, no English, and a three-year-old daughter. She arrived in Los Angeles at 31, started her business at 40, and went on to build Anastasia Beverly Hills into a $3 billion global company while creating an entirely new category in the beauty industry. In Part 2 of this conversation, Tony and Anastasia go deeper into the mindset behind that success — the 12 years she spent traveling to Nordstrom stores every weekend to prove her concept, the Golden Ratio technique that revolutionized eyebrow shaping, and the relentless commitment to quality that allowed her brand to stand out in a crowded market. They also discuss how to survive market shifts, adapt during crises like COVID, compete when others copy your success, and why the problems you face as an entrepreneur are often proof that you're growing. The episode concludes with a powerful live Q&A where Tony is joined by both Anastasia and Spartan founder Joe De Sena. Together they answer raw questions about grit, leadership, raising resilient children, and staying hungry even after you've achieved success. This isn't just a beauty story. It's an immigrant story. It's a story about starting late — and refusing to quit. As Anastasia says: "If you believe in your product, don't you ever give up." If you've ever thought, it's too late to build something extraordinary — this conversation will change your mind. Want to experience transformational growth for your own business? Join Business Mastery, happening virtually and in person from August 12–16, 2026, to learn directly from Tony Robbins and world-class faculty. Secure your spot to Business Mastery here: https://tonyr.co/4cB5IkU
Most beauty founders don't fail because of bad products. They struggle because they try to do everything themselves for too long. In the early stages, that hustle is necessary. You're the marketer, the operations manager, the customer service rep, the strategist, and the CEO all at once. But at a certain point, if you want the business to grow, you have to start building leverage. In Episode 40 of Driving the Business: Beauty Brands & Entrepreneurship, I break down the five roles every growing beauty brand needs to scale without burning out or crippling the business financially. We talk about how to think about hiring differently, why you should focus on capabilities instead of just people, and the key functions that start unlocking the next level of growth inside your brand. If you're running a beauty brand that's starting to gain traction and you're feeling stretched in every direction, this episode is for you. Press play, grab a notebook, and let's get to work.
In this episode of Naturally You, we sit down with Rea Ann Silva, the visionary behind the iconic Beauty Blender. Long before it became a viral staple in every makeup bag, Rea was working behind the scenes as a professional makeup artist, solving real problems on set. What started as a simple solution for achieving seamless foundation on HD cameras turned into one of the most recognizable tools in the beauty industry. Rea shares the story behind inventing the original Beauty Blender, how she turned an on-set trick into a global brand, and the challenges she faced bringing a completely new beauty tool to market. From navigating skepticism in the industry to protecting her invention as it exploded in popularity, she opens up about the persistence and creativity it took to build something truly game-changing. We also talk about entrepreneurship, innovation in beauty, and what it really takes to turn a simple idea into a product that transforms an entire industry. Shop our jewelry at TheClearCut.co
Vivian sits down with Julissa Prado, founder of Rizos Curls, for a candid conversation about what it really takes to build a beauty brand from scratch and what it costs, personally and financially, to bet on yourself as a Latina entrepreneur. In this episode, you'll learn: How Julissa's lifelong search for products that actually worked for her curls turned into a business; including how much she personally invested to get Rizos Curls off the ground, what the early bootstrapping days really looked like, and where the name came from. The money lessons Julissa grew up with, the ones she had to unlearn, and how her relationship with money evolved from before she became an entrepreneur to building a brand with a loyal, growing customer base. The real revenue numbers behind Rizos Curls; her best months, her worst months, how much gets reinvested in the business, the biggest financial mistake she made while building, and how she decides what to pay herself as the founder. How community has always been at the heart of Rizos Curls, why uplifting immigrant and Latina communities is central to the brand's mission, and how Julissa has used her platform to fundraise and drive real impact. Keep up with Julissa https://www.instagram.com/julissa_prado/ and Rizos Curls https://www.instagram.com/rizoscurls/ Plus use code RICHBFF to get 10% off your Rizos Curls purchase between March 11– April 11! Follow the podcast on Instagram and TikTok! Got a financial question you want answered in a future episode? Email us at podcast@yourrichbff.com Learn more about your ad choices. Visit podcastchoices.com/adchoices
Feeling trapped in a corporate role can stall your creativity and keep your dream business on hold. In this episode, Monica Walls shares how she broke free and the first steps she took to launch her purpose-driven beauty brand.With a deep-rooted passion for people, culture, and values, Monica Walls has built a career dedicated to fostering meaningful human connections and championing purpose-driven initiatives. Driven by a desire to create something uniquely her own, Monica eventually transitioned from the corporate world to pursue an entrepreneurial path. Inspired by her Croatian ancestry and travels, she founded Keca's Usna, a lip color collection that reflects her heritage and the diverse stories of the people she has met along the way.Unsatisfied with the limitations of existing lip products—some too sticky, others drying—she set out to develop a formula that is long-lasting, hydrating, and comfortable to wear. Each shade from Keca's Usna tells a story, celebrating individuality, connection, and authenticity while embodying the values that have guided Monica throughout her personal and professional life.Welcome, Monica!Check out Petite2Queen for more great interviews, podcasts, and blogs to help you achieve more, faster!https://www.petite2queen.com/Support the showCheck out Petite2Queen for more great interviews, podcasts, and blogs to help you achieve more, faster!https://www.petite2queen.com/
We're back with another episode of The Double Cleanse, and this week James and Robert are getting petty about the weird, annoying and downright questionable things beauty brands do that make them NOT want to buy their products! After opening with their obsession with limited-edition K-beauty packaging (Pokémon Pikachu Sunscreen, anyone?) - and a particularly conflicting episode of Influencer Fact or Fiction - the twins unleash their brutally honest pet peeves. From brands constantly bragging about making millions while underpaying staff, awkward email marketing that feels too personal (or not personal enough), and brands that just can't read the room. The twins discuss why indie brands celebrating their millionth million gets old fast, influencer partnerships that feel misplaced, and why sometimes the smallest brand missteps can turn you off forever. If you've ever refused to buy from a brand for a petty reason, this episode is for you! Don't forget to subscribe and catch new episodes of The Double Cleanse every Monday! *Product Recommendations* Saltair Driftwood Nourishing Body Oil Laura Mercier Tinted Blue Balm Follow The Double Cleanse Instagram: @thedoublecleansepodcast TikTok: @thedoublecleanse YouTube: @thedoublecleanse Learn more about your ad choices. Visit megaphone.fm/adchoices
It's all about good, clean, fun this week as Elizabeth welcomes Amy Liu, Founder and CEO of Tower 28, a fast growing make up and skin care company that is also 100% clean, vegan and dermatologist/allergist tested. Amy first shares how her experience at huge brands in the beauty industry like L'Oreal and Smashbox shaped her as a founder today. She talks about how she got the confidence at 40 years old to launch Tower 28, with some help from great friends and a strong team along the way. Amy touches upon a few of the viral moments that made Tower 28's products like their lip oils and SOS sprays popular, her “we've made it” moment of getting in Sephora, her own struggle with eczema and how Tower 28 products have helped her heal, and what makes Tower 28's mission and ingredients stand out in world of beauty. Published January 2024. Discount Code: Enter Code” LivePurely15” for 15% off Tower 28 Episodes Here Say Hi To Elizabeth and Purely Elizabeth: Website | Instagram Amy: Tower 28 | IG Mentioned: National Eczema Association Stanley Cup The Psychology of Money The Morgan Housel podcast
Sometimes beauty brands just can't seem to get it right... and on this episode of The Double Cleanse, James & Robert are sharing their brutally honest takes on the beauty brands hey have complicated relationships with. In our Fact Or Fiction segment, the twins discuss a horrifying tale about viral skincare gone wrong. When a woman tried one of those trendy overnight peel-off collagen masks, she woke up with wrinkles that wouldn't disappear – and two months later, she needed filler to fix the damage. Is it fact or fiction? The answer might shock you! James & Robert are calling out luxury fashion houses for selling eyeshadow palettes in cheap plastic packaging, questioning why luxury nail polish is so terrible and... which brand needs to update their packaging? You don't have to love everything a brand puts out, and you're allowed to be picky with your beauty purchases. Don't forget to subscribe and catch new episodes of The Double Cleanse every Monday! *Product Recommendations* Dr.G Vita Clear Sun Serum Phytosurgence Cosmetics Cream Blush Follow The Double Cleanse Instagram: @thedoublecleansepodcast TikTok: @thedoublecleanse YouTube: @thedoublecleanse Learn more about your ad choices. Visit megaphone.fm/adchoices
On this week's episode of Beautiful and Bothered, Johnny and Kevin discuss makeup brands that may not make it through 2026, including Pat McGrath Labs, Covergirl, Drunk Elephant, Too Faced, and a new Korean Beauty Retail competitor that spells big trouble for Sephora and Ulta Beauty!
Ashley Graham joins the chat to share her thoughts on the new ‘America's Next Top Model' documentary and her new wine brand, Lucci. Pamela Anderson stops by to discuss going makeup-free and launching her skincare and beauty line, Sonsie Skin. Plus, chef Alex Guarnaschelli shares a delicious recipe for chicken Milanese. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Glam & Grow - Fashion, Beauty, and Lifestyle Brand Interviews
Courtney Shields is a mom, highly influential content creator, and the Co-Founder of DIBS Beauty, celebrated for building a deeply loyal community of more than 2 million women through her authentic, unfiltered voice. Since 2014, she has created space for honest conversations around both triumphs and challenges, empowering women to feel confident in real life, not just curated moments. That same philosophy lives at the core of DIBS Beauty, a brand designed to simplify beauty routines through effortless, high-performing, multi-functional products made for busy lives.After originally having her co-founder on the podcast in 2022, the brand has since achieved explosive growth, secured a major strategic investment to fuel expansion, sold out hero products repeatedly, and successfully launched into nationwide brick-and-mortar retail with Ulta Beauty. Under Courtney's creative leadership, DIBS has become known for cult-favorite staples that make looking put-together feel easy and intuitive. Through social media, in-person meetups, and candid storytelling around motherhood, wellness, and life behind the scenes, Courtney continues to show up as both a founder and a friend. Everything she builds online and in beauty centers on helping women feel supported, radiant, and fully themselves.In this episode, Courtney also discusses:Building and nurturing her community over the past decadeThe wild journey of building a startup over the past four yearsWhy stick products are genius—safe and simpleQuick, effortless routines for feeling your bestHow DIBS built a 58,000+ waitlist for their cult-favorite DUO BrushHow keeping product names simple drives clarity and conversionWhy in-person connections create stronger, more loyal brands We hope you enjoy this episode and gain valuable insights into Courtney's journey and the growth of DIBS Beauty. Don't forget to subscribe to the Glam & Grow podcast for more in-depth conversations with the most incredible brands, founders, and more.Be sure to check out DIBS Beauty at www.dibsbeauty.com and on Instagram at @dibsbeauty
Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs
How Ouai became a $300M brand by turning customer comments into marketing gold. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
In this episode of Skin Anarchy, Dr. Ekta sits down with Natasha Denona for a rare, reflective conversation that traces the creative and philosophical roots of one of modern makeup's most influential brands. Known for palettes that have become industry benchmarks, Natasha opens up about how her work has always been driven less by trends—and more by intention, education, and respect for the user.Growing up between science and art shaped everything. Natasha's mother, a chemist in inorganic chemistry, exposed her early to laboratories, precision, and technical thinking. While chemistry itself didn't immediately click, the discipline behind it did. That structured curiosity later resurfaced in how Natasha approaches formulation, texture, and product architecture—where creativity is always grounded in control.Before makeup, there was painting, theater, and dance. Natasha shares how color became both emotional language and psychological tool, first explored through art and stage makeup. That foundation explains why her palettes feel cohesive yet expressive—each one designed as a complete story rather than a collection of random shades.A defining theme of the episode is education. Natasha doesn't create products to sit on a shelf; she designs tools that teach. Long before “educational beauty” became a marketing buzzword, her launches embedded technique—guiding users through layering, sculpting, and dimension the way professional artists actually work.Rather than chasing novelty, Natasha deliberately builds for longevity. Palettes like Biba and Camel weren't designed for a moment—they were designed to last across ages, skin tones, and styles. Inclusivity, she explains, has always been non-negotiable, not performative. Her decision to launch 52 foundation shades wasn't strategic—it was personal.Throughout the conversation, one belief remains constant: the product should be the star. Natasha never wanted her image to overshadow the work itself.Listen to the full episode of Skin Anarchy to hear Natasha Denona reflect on creativity, inclusivity, and why true innovation in beauty comes from intention—not trends.SHOP NATASHA DENONA CHAPTERS:(0:02) - Welcome & Introducing Natasha Denona(1:14) - Growing Up Around Science, Art, and Photography(4:43) - Early Relationship With Color, Makeup, and Expression(6:11) - From Dance & Modeling to Makeup Artistry(7:26) - Building Iconic Color Stories & Palette Philosophy(9:05) - Inclusivity as a Core Creative Principle(13:19) - Creating Complexion Products at Scale(17:05) - Longevity, Creativity, and Avoiding Trends(24:08) - Entrepreneurship, Visibility, and Authentic LeadershipPlease fill out this survey to give us feedback on the show!Don't forget to subscribe to Skin Anarchy on Apple Podcasts, Spotify, or your preferred platform.Reach out to us through email with any questions.Sign up for our newsletter!Shop all our episodes and products mentioned through our ShopMy Shelf! Hosted on Acast. See acast.com/privacy for more information.