Podcasts about Google Maps

Send us a textIf your ads are running, your SEO guy is paid, and your phone still isn't ringing — this one's for you.Brandon and Caleb break down the five biggest reasons businesses disappear from Google and how the rules of search have quietly changed.From AI Overviews to Local Service Ads, Google Maps, and organic SEO, this episode reveals where your marketing dollars are leaking and how to plug the holes fast. Inside this episode:What Google's new AI Overviews mean for local business visibilityThe overlooked ranking factors in LSA and MapsWhy your ads aren't showing (and how to fix it)The new kind of content Google actually rewardsFor entrepreneurs wanting to grow without wasting money, join the Maven Marketing Mastermind → https://www.mavenmethodtraining.comOur Website: https://frankandmaven.com/Instagram: /frankandmavenmarketing TikTok: /frankandmavenLinkedIn: /frank-and-maven  Host: Brandon WelchCo-Host: Kyle DeVriesExecutive Producer: Carter BreauxAudio/Video Producer: Nate the Camera GuyDo you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com! Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

The guys discuss how Google Maps grossly overstates the availability of commercial air travel, when a strategically placed bagel and raincoat automatically grants you additional vacation time, and why a coworker hugging a printer all but guarantees the demise of an entire room full of puppies. 

SEO is one of the most powerful ways to attract new patients to your clinic—but here's the big question: should you handle it yourself or hire experts to do it for you?In this episode, we dive deep into the debate between DIY SEO vs. working with professionals, breaking down the pros, cons, and even a middle-ground option that gives you expert guidance without the overwhelm.You'll learn:Why SEO is essential for clinics that want to be found on Google, Google Maps, and even AI-driven searchesThe biggest advantages (and hidden pitfalls) of going the DIY SEO routeWhen it makes sense to call in SEO experts to save you time, stress, and costly mistakesHow hybrid options—like toolkits and “done with you” programs—help you stay hands-on with the right roadmapA clear decision framework to figure out which path is best for your clinic's time, budget, and goalsIf you've ever wondered whether you're better off rolling up your sleeves or passing the SEO work to someone else, this episode will give you the clarity you need to make the smartest choice for your clinic.Send in your questions. ❤ We'd love to hear from you!NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.>> Save your spot

A Vacation Home with an Identical Twin. In this edition of Odd News PAC, we take a look at a unique real estate development that promised luxury but delivered… well, something else. It's a tale of an ambitious project that came up short, but left a very lasting impression. This place is so absurd, you'll be glad you don't have to live there. We've got the full story, from the outlandish plans to the bizarre outcome. Plus, as part of our Platinum Anniversary of comedy4cast celebration, we're sharing a classic clip from the archives. Head back to November of 2010 with us for a parody of ghost-hunting shows. In the clip, the team with a questionable name, Spirits and Hauntings Advanced Asset Management (or SHAAM for short), gets a strange call from a familiar hotel. It all goes exactly as you'd expect. So, get ready for a trip to a strange real estate development and a classic comedy4cast clip. We think you'll enjoy both. Lending their voices in this episode were Paul Barrie, Susie, Barely and Kim. >> Link to Burj Al Babas on Google Maps>> Guest Star: Paul Barrie from the Window to the Magic podcast>> Guest Star: Barely from the The Barely Podcasting Podcast>> Guest Star: Susie>> Guest Star: Kim>> You can also support comedy4cast by becoming a patron on Patreon>> Or you can get Clinton a Dunkin' card or a cup of coffee via Ko-Fi>> Follow comedy4cast on BlueSky, Instagram, Facebook, MeWe, and Mastodon >> Give us a call via the Super Secret Phone Line (213) 290-4451>> Also check out Clinton's other podcast, The Topic is Trek>> Certain sounds effects heard on comedy4cast are courtesy of freeSFX and FreeSound.org Click here for a transcript of this episode.

Before Siri had sass and Alexa started judging your music taste, the original virtual assistant was quietly revolutionizing the '90s—powered by many patents and a whole lot of foresight. Now, as AI goes from buzzword to boss, we ask, will it transform your job, your home… or just steal your knowledge?  This week, Dave, Esmee and Rob speak with Kevin Surace, Futurist, Inventor & "Father" of the Virtual Assistant, about exploring the evolution of AI, what the future might hold, and how disruptive innovation can shake up your organization in ways you might not expect.   TLDR: 00:40 – Introduction of Kevin Surace 05:12 – Rob gets confused by Google Maps reviews and selfies 08:15 – Deep dive into the evolution of AI with Kevin 52:00 – How intelligent agents can help manage digital noise and support mental well-being 1:07:30 – Wrapping up the book the Joy Success Cycle and heading to a concert  GuestKevin Surace: https://www.linkedin.com/in/ksurace/ HostsDave Chapman: https://www.linkedin.com/in/chapmandr/Rob Kernahan: https://www.linkedin.com/in/rob-kernahan/Esmee van de Giessen: https://www.linkedin.com/in/esmeevandegiessen/ ProductionMarcel van der Burg: https://www.linkedin.com/in/marcel-vd-burg/Dave Chapman: https://www.linkedin.com/in/chapmandr/ SoundBen Corbett: https://www.linkedin.com/in/ben-corbett-3b6a11135/Louis Corbett:  https://www.linkedin.com/in/louis-corbett-087250264/ 'Cloud Realities' is an original podcast from Capgemini 

Today, we're diving into how clinic owners can optimize for "near me" searches to capture high-intent local patients actively seeking healthcare services in their area.Millions of daily searches like "chiropractor near me" or "acupuncturist near me" represent valuable opportunities to connect with patients ready to book appointments.The big question is—how do you make your clinic show up in those results?Let's break it down.

After Dark Radio is back with special guest STAN DEYO to talk, my God, EVERYTHING UNDER THE SUN. Interstellar objects, UFOs, demons, the end of the world, underground tunnels around the US, reptilian aliens, Google Maps censoring different areas, and tons more. And yes, IT IS FREE! If you love this show, sign up through whatever medium you're listening to this on, wrestlingobserver.com, Apple, Spotify or Youtube, and get a brand new After Dark every week plus hundreds of archived shows! A fun time as always so check it out~!

Een overzicht van het belangrijkste mobiliteitsnieuws! De boete voor het reizen zonder vervoersbewijs in het OV is verhoogd naar 70 euro, de autoregistratiecijfers van september zijn binnen, de ANWB zag het aantal laadsessies deze zomer flink toenemen in het buitenland en Nederlanders gebruiken voornamelijk Google Maps om te navigeren. De Mobility Update hoor je iedere woensdag rond 8:45 uur in de BNR Ochtendspits en kun je altijd terugluisteren in je favoriete podcastapp. Wil je BNR Mobility sponsoren? Dat kan! Neem contact op via sponsor@bnr.nlSee omnystudio.com/listener for privacy information.

Een overzicht van het belangrijkste mobiliteitsnieuws! De boete voor het reizen zonder vervoersbewijs in het OV is verhoogd naar 70 euro, de autoregistratiecijfers van september zijn binnen, de ANWB zag het aantal laadsessies deze zomer flink toenemen in het buitenland en Nederlanders gebruiken voornamelijk Google Maps om te navigeren.

Just as a detective must gather clues and consider all the evidence, ITOps teams investigating an outage must consider all available data points in context to understand where system failures likely occurred. Recent outages that impacted Starlink and Google Maps SDKs powerfully illustrated this point. Tune in to learn more about these incidents and also get an update on the September Red Sea cable cuts. ——— CHAPTERS 00:00 Intro 00:53 Starlink Outage 03:39 Google Maps Outage 06:50 Update: Red Sea Cable Cuts 13:26 Outage Trends: By the Numbers 14:34 Get in Touch ——— Want to get in touch? If you have questions, feedback, or guests you would like to see featured on the show, send us a note at InternetReport@thousandeyes.com. Or follow us on LinkedIn or X: @thousandeyes ——— ABOUT THE INTERNET REPORT This is The Internet Report, a podcast uncovering what's working and what's breaking on the Internet—and why. Tune in to hear ThousandEyes' Internet experts dig into some of the most interesting outage events from the past couple weeks, discussing what went awry—was it the Internet, or an application issue? Plus, learn about the latest trends in ISP outages, cloud network outages, collaboration network outages, and more. Catch all the episodes on YouTube or your favorite podcast platform: - Apple Podcasts: https://podcasts.apple.com/us/podcast/the-internet-report/id1506984526 - Spotify: https://open.spotify.com/show/5ADFvqAtgsbYwk4JiZFqHQ?si=00e9c4b53aff4d08&nd=1&dlsi=eab65c9ea39d4773 - SoundCloud: https://soundcloud.com/ciscopodcastnetwork/sets/the-internet-report

Just as a detective must gather clues and consider all the evidence, ITOps teams investigating an outage must consider all available data points in context to understand where system failures likely occurred. Recent outages that impacted Starlink and Google Maps SDKs powerfully illustrated this point.Tune in to learn more about these incidents and also get an update on the September Red Sea cable cuts.———CHAPTERS00:00 Intro00:53 Starlink Outage03:39 Google Maps Outage06:50 Update: Red Sea Cable Cuts13:26 Outage Trends: By the Numbers14:34 Get in Touch———Want to get in touch?If you have questions, feedback, or guests you would like to see featured on the show, send us a note at InternetReport@thousandeyes.com. Or follow us on LinkedIn or X: @thousandeyes———ABOUT THE INTERNET REPORTThis is The Internet Report, a podcast uncovering what's working and what's breaking on the Internet—and why. Tune in to hear ThousandEyes' Internet experts dig into some of the most interesting outage events from the past couple weeks, discussing what went awry—was it the Internet, or an application issue?Plus, learn about the latest trends in ISP outages, cloud network outages, collaboration network outages, and more.Catch all the episodes on YouTube or your favorite podcast platform:- Apple Podcasts: https://podcasts.apple.com/us/podcast/the-internet-report/id1506984526- Spotify: https://open.spotify.com/show/5ADFvqAtgsbYwk4JiZFqHQ?si=00e9c4b53aff4d08&nd=1&dlsi=eab65c9ea39d4773- SoundCloud: https://soundcloud.com/ciscopodcastnetwork/sets/the-internet-report

If your business isn't ranking on Google Maps, you might as well be invisible. In this episode of Rocky Mountain Marketing, I am joined by local SEO expert Josh Thompson, founder of Bright Beam SEO. They dive deep into practical strategies that local business owners can implement today to rank higher in local search results.Josh shares his powerful OCTBR SEO framework—Optimize, Content, Targeting, Backlinks, and Reviews—and explains why focusing on bottom-of-the-funnel searchers leads to real, revenue-generating results. From the future of AI in search to the simple tweaks you can make to your Google Business Profile, this episode is a masterclass for business owners who want to get found by customers ready to buy.What You'll Learn in This Episode:Why Google Maps rankings matter more than everThe most common local SEO mistakes (and how to avoid them)The real deal on backlinks—and how to earn quality onesHow to future-proof your business against AI-driven searchJosh's go-to SEO strategies for immediate visibility gainsTimestamps: 00:00 Introduction: The Power of Google Search00:29 Welcome to Rocky Mountain Marketing01:06 Understanding Local SEO with Josh Thompson02:19 The Importance of Google Maps for Small Businesses05:49 SEO Strategies: Optimize, Content, Target, Backlinks, Reviews09:38 Impact of AI on Local SEO14:02 Building Effective Backlinks19:26 Quick Wins for Improving Local SEO22:28 Common SEO Mistakes to Avoid26:59 Conclusion and Contact InformationDon't miss this chance to turn Google into your best lead generator. Tune in now and walk away with a game plan for better visibility, stronger reviews, and more ideal customers.Visit Joshua Thompson:Website: https://brightbeamseo.comLinkedIn: https://www.linkedin.com/in/joshualinkedYoutube: https://www.youtube.com/@brightbeamseoLearn more about Katie and Next Step Social & Podcasting:Speaking: https://katiebrinkley.com/Website: https://yournextstep.agency/Linkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

Avant même de franchir la porte d'un magasin, nous avons tous le réflexe de sortir notre smartphone. Recherche sur Google Maps, lecture des avis, vérification des horaires… Le digital n'est plus un à-côté : il conditionne désormais chaque acte d'achat. Dans ce monde hybride où online et offline s'entremêlent, une question s'impose : comment une enseigne peut-elle encore être choisie par le consommateur ?Pour y répondre, je reçois Anne-Laure Louis-Carroz, Global Director of Go-To-Market & AI Marketing Programs chez Uberall. Ensemble, nous décryptons la profonde transformation du commerce local à travers quatre grands axes :L'évolution des comportements d'achat : l'explosion des recherches mobiles “near me”, l'influence des réseaux sociaux et des plateformes d'IA sur les parcours clients, et l'importance de la confiance comme nouvelle monnaie du retail.Les innovations technologiques : du SEO au GEO (Generative Engine Optimization), l'impact des avis en ligne, la montée en puissance des agents IA capables de piloter le “magasin digital” en temps réel.La LPO – Localisation Performance Optimization : une nouvelle grille de lecture stratégique qui articule visibilité, e-réputation, engagement et conversion pour transformer la présence digitale en performance business locale.Les perspectives à horizon 2030 : le zéro clic et l'Answer Engine Optimization, le rôle du vocal et des assistants conversationnels, l'hyper-personnalisation des expériences et la montée en puissance de la pertinence locale face à la simple proximité géographique.Un épisode pour comprendre pourquoi le futur du commerce ne se jouera pas seulement à proximité, mais dans la pertinence de chaque interaction locale.Bonne écoute, toujours sans coupure !Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

Ein bisschen Spaß muss sein (Influencer 22)Eine moderne Andacht zu AdventMONATSTHEMA SEPTEMBER 2025 - DIE CHRISTLICHEN INFLUENCER: WER DARF IN MEINEM LEBEN MITREDEN?Wie bin ich bloß ohne Google durch mein Studium gekommen? Um Recherchen für eine Hausarbeit zu machen, musste ich auf mein Fahrrad springen, ein paar Kilometer zur Unibibliothek radeln, durch unzählige Regale stöbern, Bücher ins Studentenheim schleppen und seitenweise Notizen schreiben (mit der Hand versteht sich), nicht tippen, Zitate ausschreiben, Material sortieren … und das alles, bevor ich mit dem Aufsatz überhaupt beginnen konnte. Und wie haben wir nur ohne E-Mail, Instagram, Facebook und WhatsApp nur herausgefunden, was die anderen so treiben und denken? Und – Frage aller Fragen – wie haben wir unsere Reiseziele bloß ohne Google-Maps erreicht?Das Internet hat unser Leben revolutioniert, das steht außer Frage. Social-Media-Prominente erfreuen sich in diesen Tagen eines riesigen Zulaufs, auch in der christlichen Welt. Junge Influencerinnen zeigen mir als Frau, welches Make-up ich auflegen soll, weil ich ja auch als Christin hübsch und selbstsicher in den Tag marschieren darf, und wie ich die Deko in meiner Wohnung mit der Sitzgarnitur farblich abstimmen kann. „Momfluencer“ halten nicht zurück mit Fluten von Tipps, Tricks und Hacks, wie man als gestresste Mama durch den Tag und durch die Nacht kommen kann. Schmuck aussehende Prediger bieten mir einen Ohrenschmaus an biblischer Auslegung, den ich von meinem Sessel im Wohnzimmer aus hören kann, mit meiner Kaffeetasse in der Hand. Der mühsame Gang zum Sonntagsgottesdienst erübrigt sich. Falls ich keine Lust mehr auf Gemeinde habe, kann ich digitale Gemeinde nach Lust und Laune erleben – Corona hat uns gezeigt, wie es geht.Wir wollen dieses Thema mutig anpacken und uns die allgemeine Frage stellen: Wer darf mein Leben beeinflussen? Und am allerwichtigsten: Was sagt Gottes Wort dazu? Und welche Influencer kann man empfehlen? Diese Gedanken habe ich mit dem Podcaster Markus Voss (Bibelfit) besprochen, und manche seiner Erkenntnisse mit einfließen lassen. Empfehlungen: Kursbuch „Online um Gottes willen“ rigatioMarkus Voss & Matthias Lohmann „Pass auf dein Herz auf“ Alltagstauglich 2 (CV Dillenburg) Jetzt abonnieren und keine Neuigkeit verpassen: Newsletter

Curtiu este conteúdo? Queremos te conhecer!Venha fazer parte desta família! .Rua Tupi, N°115 - Retiro, Volta Redonda - RJ. (Próximo à passarela da CSN na Beira-Rio). Encontros aos Domingos, às 10h!.Link do Google Maps: https://maps.app.goo.gl/yEwwqS4XVZwpT7vu5.Se você entende que o que estamos fazendo é importante de alguma forma para você ou para outras pessoas, por favor, contribua!O nosso pix é pelo e-mail eusou@capela.churchSeja Grato! Seja Generoso!.Nosso website: https://capela.church/.Nos siga nas redes sociais:https://www.youtube.com/@CapelaChurchhttps://www.instagram.com/capelachurchhttps://www.facebook.com/capelachurch.

Google's suggested edits to your Business Profile can hurt visibility, confuse patients, and cost revenue.Learn why these changes happen, how to set up notifications, and the exact steps to keep your clinic's profile accurate and patient-ready.Episode webpage, blog & show notes: https://propelyourcompany.com/navigating-googles-suggested-changes-to-your-business-profile/Other resources: Google Business Profile Guide: Boost Your Clinic's Local SEOBoost Your Google Business Profile: 5 Advanced StrategiesFree Workshop + BONUS -- How to Dominate the 1st Page of Google and Get More New PatientsThe Ready. Set. Rank! Complete SEO Toolkit for ClinicsReady. Set. Rank! AcceleratorBook a Discovery CallSend in your questions. ❤ We'd love to hear from you!NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.>> Save your spot

Join me, Nik (https://x.com/CoFoundersNik), as I interview Brad Smith (https://x.com/bradsmithcoach).In this episode, I talk with Brad Smith, the co-founder of Automation Links, a business that helps other companies automate their marketing. Brad's company is doing an incredible $100k a month with 80% margins, and he shares the secrets behind his high-margin business model.He explains the power of being omnipresent and why a customer needs to see you 24 times on four different channels before they trust you.The most mind-blowing part? We dive deep into a marketing strategy involving pixels. Brad breaks down how these small pieces of code can track visitors to your website and social media posts, allowing you to retarget them with ads for a fraction of the cost. It's a secret weapon for scaling your business!Questions This Episode Answers:• How can pixels help you track and retarget customers for a quarter of the cost?• What is the "one action item" every business owner should do today, even if they aren't ready for ads?• Why does staying small and profitable lead to a better quality of life than chasing massive top-line revenue?• How can you get your ad to the top of Google Maps searches with zero competition?• What is a simple "themed day" system for creating a consistent social media content calendar?Enjoy the conversation!__________________________Love it or hate it, I'd love your feedback.Please fill out this brief survey with your opinion or email me at nik@cofounders.com with your thoughts.__________________________MY NEWSLETTER: https://nikolas-newsletter-241a64.beehiiv.com/subscribeSpotify: https://tinyurl.com/5avyu98yApple: https://tinyurl.com/bdxbr284YouTube: https://tinyurl.com/nikonomicsYT__________________________This week we covered:00:00 Introduction to Brad and His Business01:17 The Role of Automation Links02:07 Revenue and Growth Insights03:55 Investment Opportunities and Business Philosophy10:57 Digital Marketing Channels Explained14:19 The Power of Pixels in Marketing17:17 Setting Up Pixels for Your Business19:06 Targeting Your Audience Effectively19:39 Setting Up Pixels for Better Ad Targeting20:35 Using Ads to Boost Organic Growth22:09 Leveraging YouTube and Google's Ad Network22:52 Pixel Tracking for Small Businesses24:05 Practical Examples and Tips for Businesses26:39 Choosing the Right Channel and Content Strategy33:36 SEO and AI: The Future of Search35:57 Content Calendar Strategy36:25 Conclusion and Final Thoughts

  Welcome to the real estate Q&A that every agent needs this Q4. After the recent Success Summit, Tom Ferry received hundreds of questions from high-performing agents on the front lines of today's market.    In this podcast episode, he's answering some of those questions for you. These are likely the same challenges you're facing right now, with practical strategies to help you win.   You'll get advice from the world's #1 coach on: The best new tech and tools for agents to adopt right now Why some popular content trends can hurt your brand more than help it How to leverage Google Maps to raise your price point  The first steps for agents who are retiring or planning to leave the business  Secrets for successful cold outreach    This is a real estate Q&A designed to give you clarity, confidence, and direction so you can finish the year strong and enter the next with unstoppable momentum. Watch now, take notes, and put these strategies into action.  

Some of the best storage deals you'll ever find aren't on LoopNet, in a broker's inbox, or even listed anywhere at all. They're hiding in plain sight, tucked behind a Dollar General, spotted on Google Maps, or sitting right in front of someone else who just doesn't know what they're looking at. In this episode, Alex Pardo continues his 6-part series on the 16 proven methods for finding off-market storage deals. This is Part 5, where Alex reveals three creative strategies you can put to work immediately: “flying for dollars” on Google Maps, the Dollar General hack, and how to build an army of property finders to send you deals. These methods are all about speed, leverage, and using other people and tools to multiply your results. You'll Learn How To: Use “flying for dollars” on Google Maps to spot mom-and-pop storage facilities Train virtual assistants or even your kids to help you build a steady deal pipeline Leverage the Dollar General hack to uncover hidden opportunities in small markets Recruit property finders, mail carriers, contractors, even friends, to send you leads Use simple tools like DealMachine or Google Sheets to organize and track your pipeline What You'll Learn in This Episode: [00:00] Why the best storage deals are often hiding in plain sight [01:00] Recap of the first 12 strategies in the series [04:00] Strategy #13: Flying for dollars with Google Maps + VA training [10:00] Spotting faded signs and gravel driveways as buying signals [11:00] Strategy #14: The Dollar General hack and why it works [15:00] How to gamify deal finding with your family [16:00] Strategy #15: Building an army of property finders bird dogs [18:00] Tools like DealMachine and simple Google Forms to track leads [19:00] Incentives that keep property finders motivated and bringing you deals [20:00] How Storage Wins members are applying these strategies successfully Who This Episode Is For: New storage investors looking for practical, low-cost ways to find their first deal Operators who want more deal flow without burning money on expensive marketing Anyone who wants to uncover hidden opportunities before the competition ever sees them Why You Should Listen: This episode gives you three powerful but overlooked ways to find deals quickly, even in competitive markets. Instead of waiting for overpriced broker listings, you'll learn how to create your own pipeline of opportunities—so you can buy facilities with less competition and more upside. Follow Alex Pardo here: Alex Pardo Website: https://alexpardo.com/ Alex Pardo Facebook: https://www.facebook.com/alexpardo15 Alex Pardo Instagram: https://www.instagram.com/alexpardo25 Alex Pardo YouTube: https://www.youtube.com/@AlexPardo Storage Wins Website: https://storagewins.com/ Have conversations with at least three to give storage owners, brokers, private lenders, and equity partners through the Storage Wins Facebook group. Join for free by visiting this link: https://www.facebook.com/groups/322064908446514/

durée : 00:57:41 - Cultures Monde - par : Julie Gacon, Mélanie Chalandon - De concurrent parmi d'autres à leader mondial des cartes numériques, Google Maps est devenu un géant numérique et politique, forgeant notre vision du monde pour ses propres intérêts. - réalisation : Vivian Lecuivre - invités : Matthieu Noucher Géographe, directeur de recherche au CNRS, membre du laboratoire Passages; Antoine Courmont Sociologue, maître de conférences en urbanisme à l'université Gustave-Eiffel, chercheur au LATTS (Laboratoire Technique, Territoire et Société) ; Laure Guimbail Doctorante en sociologie au Centre de Sociologie des Organisations de Sciences Po

What if you could transform your Q4 marketing strategy and set the stage for a successful year ahead? Well, we've got some tips to help make it happen, and it's a great time to get started! You can begin implementing these strategies now without tech-heavy requirements or significant time. The best part: Make these tips a regular occurrence, and every year will be set up for success. If you have a clinic ready to thrive, don't miss out. Tune in to this episode of The Clinic Marketing Podcast, where we share 10 proven tips to elevate your marketing game as we close out the year.Episode Webpage: https://propelyourcompany.com/10-clinic-marketing-tips-for-q4/Send in your questions. ❤ We'd love to hear from you!NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.>> Save your spot

Send us a textIn this episode of the Near Memo, Mike and Greg break down:The rise of Google Business Profile review extortion scams

In Dinner for Shoes episode 81, host Sarah Wasilak takes you inside New York Fashion Week — from the shows she attended and the outfits she wore to the Spring/Summer 2026 trends designers sent down the runway (think pouf sleeves, scuba chic, and a whole lot of crinkle). Along the way, she weighs in on the evolving culture of Fashion Week and why she cares more about the runway bow than the pre-show schmoozing. For “dinner,” Sarah tests whether Jersey City's B Bagels can deliver a bagel worthy of NYFW energy, with lox and cream cheese of course.THIS DINNERThe Nova from B Bagels in Jersey City, NJTHESE SHOESZara Asymmetric Heeled SandalsTHIS OUTFITShop my lookRebecca Taylor dressCaitlyn Minimalist necklaceZara headscarfZara braceletsTHESE CHAPTERS00:00 INTRO01:56 THE OUTFIT BEHIND THE SHOES07:18 MY FASHION WEEK POV11:50 NYFW: WHAT I WORE + WHERE I WENT20:30 BAGEL WITH LOX AND SCHMEAR23:02 SPRING/SUMMER 2026 TRENDSTHIS PRODUCTIONis created, written, hosted, and produced by Sarah Wasilak.is creative directed and executive produced by Megan Kai.is tech supervised by Nick.includes photos and videos in chronological order by Sarah Wasilak, Edward Berthelot/Getty Images, Natalie Ruiz, Emma Skakel, Google Maps, Markarian/Vogue Runway, Celine/Vogue Runway, Tibi/GO Runway, Altuzarra/Su Mustecaplioglu, Proenza Schouler/Monica Feudi, Khaite/Hanna Tveite, 3.1 Phillip Lim/Justin Leveritt, Jacquemus/Vogue Runway, Simkhai/Vogue Runway, Courtesy of Area, Brandon Maxwell/Monica Feudi, The Row/Vogue Runway, Michael Kors Collection/Vogue Runway, Carolina Herrera/Vogue Runway, Calvin Klein Collection/Vogue Runway, Coach/Vogue Runway, Jason Wu/Dan Lecca, Tory Burch/Dan Lecca, Diotima/Vogue Runway, Staud/Vogue Runway, Courtesy of Ulla Johnson, House of Aama/Vogue Runway, Alice + Olivia/Amanda Pratt, Courtesy of Brandon Maxwell, Bach Mai/Vogue Runway, Sergio Hudson/Kohl Murdock for Moment Dept, Prabal Gurung/Vogue Runway, Courtesy of Off-White, Collina Strada/GO Runway, and Christian Siriano/Arturo Holmes.references Natalie Ruiz for Maybelline and Emma Skakel.is made with love.Dinner for Shoes is a fashion podcast for people who love food, hosted by editor Sarah Wasilak. With appearances by her cats, Trish and Kit, and agendas that almost always go to shit, we aim to dive into a discussion about fashion and style and break some bread in each episode. Dinner for Shoes podcast episodes are released weekly on YouTube, Spotify, and Apple. You can follow along for updates, teasers, and more on TikTok, Instagram, and Facebook. If there are any fashion topics you've been pondering or good eats you think Sarah should try, don't hesitate to send a DM or an email.Dinner for Shoes is an original by The Kai Productions.Follow Dinner for Shoes: @dinnerforshoes on Instagram, TikTok, Facebook, and YouTube Follow host Sarah Wasilak: @slwasz on Instagram Follow producer Megan Kai: @megankaii on Instagram Get in touch: dinnerforshoes@gmail.comTo make this video more accessible, check out YouDescribe, a web-based platform that offers a free audio description tool for viewers who are blind or visually impaired.

Let's keep exploring the history of Essex Street! We spent part one strolling from Collins Cove to the Hawthorne Hotel. Part two brings us up a little further to the East India fountain and we cover everything that's packed in between--Salem's layered history of maritime, architecture, literature, and cinema continues. Join Sarah and Jeffrey, your favorite Salem tour guides, for another walk down Essex Street. We delve into the history of the Peabody Essex Museums properties, the long since gone armory, and while Cinema Salem is there today, what about the grand theater that used to be where the parking garage is now?   Feel free to open google maps and walk with us as we start our journey. Google Maps. “Directions to 42.5261979,-70.8841083.” Google Maps. https://www.google.com/maps/dir//42.5261979,-70.8841083/@42.5249201,-70.8860927,17.1z/data=!4m2!4m1!3e2?entry=ttu&g_ep=EgoyMDI1MDkxMC4wIKXMDSoASAFQAw%3D%3D. Digital Commonwealth; Phillips Library at the Peabody Essex Museum. Search results for “Essex Street.” Digital Commonwealth. Accessed August 20, 2025. LINK. Hart, Donna Seger. “Envisioning Essex Street.” Streets of Salem (blog), January 11, 2011. Accessed August 21, 2025. LINK. Hart, Donna Seger. “Evolving Essex Street.” Streets of Salem (blog), June 22, 2015. Accessed August 22, 2025. LINK. Hart, Donna Seger. “First-Period Fantasy.” Streets of Salem (blog), March 18, 2018. Accessed August 20, 2025. LINK. Hart, Donna Seger. “On the Tavern Trail.” Streets of Salem (blog), August 20, 2019. Accessed August 21, 2025. LINK. Streets of Salem. “Essex Street.” Accessed August 22, 2025. LINK. History by the Sea. “Almshouse and Hospital for Contagious.” Accessed August 20, 2025. LINK. Leventhal Map & Education Center. Commonwealth: 0r96fn00f. Leventhal Map & Education Center. Accessed August 21, 2025. LINK. National Park Service. “Narbonne House.” Last modified March 30, 2022. LINK. The Naumkeag District Directory for Salem No. 3, 1886–1887. Salem, MA: Henry M. Meek, 1887. Patch. “History of Salem Movie Houses.” Salem Patch. Accessed August 22, 2025. LINK. Salem News. “Salem Eyes Two Options for Essex St. Pedestrian Mall.” The Salem News. Accessed August 20, 2025. LINK. Salem State Archives. “Salem State Archives Flickr Collection.” Flickr. Accessed August 21, 2025. LINK. Salem State University Archives and Special Collections. “Paramount Theatre.” Salem State University LibGuides.Accessed August 22, 2025. LINK. Interested in Salem The Podcast Merch!?  CLICK HERE! Interested in supporting the Podcast? Looking for more Salem content? CLICK HERE! www.salemthepodcast.com NEW INSTAGRAM - @salemthepod Email - hello@salemthepodcast.com   Book a tour with Jeffrey at Salem Uncovered Tours  www.salemuncoveredtours.com  Book a tour with Sarah at Bewitched Historical Tours   www.bewitchedtours.com   Intro/Outro Music from Uppbeat: https://uppbeat.io/t/all-good-folks/unfamiliar-faces License code: NGSBY7LA1HTVAUJE

Madison Square Garden in NYC is one of the world's most iconic venues, and should be on your NYC bucket list.But before you go, read this guide to make sure you have the best experience possible!What we'll cover:Brief history of Madison Square GardenGetting to the arenaBest pre-game bars and restaurantsBest food and drink options inside MSGBest seatsExtra tips & things to knowLet's do it.

Let's keep exploring the history of Essex Street! We spent part one strolling from Collins Cove to the Hawthorne Hotel. Part two brings us up a little further to the East India fountain and we cover everything that's packed in between--Salem's layered history of maritime, architecture, literature, and cinema continues. Join Sarah and Jeffrey, your favorite Salem tour guides, for another walk down Essex Street. We delve into the history of the Peabody Essex Museums properties, the long since gone armory, and while Cinema Salem is there today, what about the grand theater that used to be where the parking garage is now?   Feel free to open google maps and walk with us as we start our journey. Google Maps. “Directions to 42.5261979,-70.8841083.” Google Maps. https://www.google.com/maps/dir//42.5261979,-70.8841083/@42.5249201,-70.8860927,17.1z/data=!4m2!4m1!3e2?entry=ttu&g_ep=EgoyMDI1MDkxMC4wIKXMDSoASAFQAw%3D%3D. Digital Commonwealth; Phillips Library at the Peabody Essex Museum. Search results for “Essex Street.” Digital Commonwealth. Accessed August 20, 2025. LINK. Hart, Donna Seger. “Envisioning Essex Street.” Streets of Salem (blog), January 11, 2011. Accessed August 21, 2025. LINK. Hart, Donna Seger. “Evolving Essex Street.” Streets of Salem (blog), June 22, 2015. Accessed August 22, 2025. LINK. Hart, Donna Seger. “First-Period Fantasy.” Streets of Salem (blog), March 18, 2018. Accessed August 20, 2025. LINK. Hart, Donna Seger. “On the Tavern Trail.” Streets of Salem (blog), August 20, 2019. Accessed August 21, 2025. LINK. Streets of Salem. “Essex Street.” Accessed August 22, 2025. LINK. History by the Sea. “Almshouse and Hospital for Contagious.” Accessed August 20, 2025. LINK. Leventhal Map & Education Center. Commonwealth: 0r96fn00f. Leventhal Map & Education Center. Accessed August 21, 2025. LINK. National Park Service. “Narbonne House.” Last modified March 30, 2022. LINK. The Naumkeag District Directory for Salem No. 3, 1886–1887. Salem, MA: Henry M. Meek, 1887. Patch. “History of Salem Movie Houses.” Salem Patch. Accessed August 22, 2025. LINK. Salem News. “Salem Eyes Two Options for Essex St. Pedestrian Mall.” The Salem News. Accessed August 20, 2025. LINK. Salem State Archives. “Salem State Archives Flickr Collection.” Flickr. Accessed August 21, 2025. LINK. Salem State University Archives and Special Collections. “Paramount Theatre.” Salem State University LibGuides.Accessed August 22, 2025. LINK. Interested in Salem The Podcast Merch!?  CLICK HERE! Interested in supporting the Podcast? Looking for more Salem content? CLICK HERE! www.salemthepodcast.com NEW INSTAGRAM - @salemthepod Email - hello@salemthepodcast.com   Book a tour with Jeffrey at Salem Uncovered Tours  www.salemuncoveredtours.com  Book a tour with Sarah at Bewitched Historical Tours   www.bewitchedtours.com   Intro/Outro Music from Uppbeat: https://uppbeat.io/t/all-good-folks/unfamiliar-faces License code: NGSBY7LA1HTVAUJE

Unser zweites Thema ist: Warum ist Meerwasser salzig? „Sie haben Ihr Ziel erreicht.“ Für viele Menschen gehört dieser Satz inzwischen zum Alltag. Doch während Navigations-Apps uns mühelos von A nach B bringen, stellt sich die Frage: Verkümmert dabei unser Orientierungssinn? Der Kognitionsforscher Prof. Thomas Wolbers erklärt, wie unser inneres Navigationssystem funktioniert, warum Training den Hippocampus stärken kann – und wieso es sich lohnt, das Navi auch mal bewusst auszuschalten. Hier geht es zur Folge "“Was zu viel Salz im Körper anrichtet”: https://podcasts.apple.com/de/podcast/was-zu-viel-salz-im-k%C3%B6rper-anrichtet/id1637836095?i=1000653534894 "Aha! Zehn Minuten Alltags-Wissen" ist der Wissenschafts-Podcast von WELT. Wir freuen uns über Feedback an wissen@welt.de. Produktion: Serdar Deniz Redaktion: Sophia Häglsperger Impressum: https://www.welt.de/services/article7893735/Impressum.html Datenschutz: https://www.welt.de/services/article157550705/Datenschutzerklaerung-WELT-DIGITAL.html

Get ahead of the curve before Q4 begins. This episode reveals how to create a powerful SEO plan that boosts visibility, attracts new patients, and prepares your clinic for a strong finish to the year and a successful start to 2026. Episode webpage, blog & show notes: https://propelyourcompany.com/q4-seo-plan/

Marisa Tormo alerta sobre los riesgos de usar la inteligencia artificial sin criterio y defiende una educación tecnológica con enfoque humano. La inteligencia artificial ha pasado de ser una promesa futurista a convertirse en una herramienta cotidiana. Está en buscadores, plataformas de streaming, aplicaciones educativas y herramientas laborales. Pero su popularización también ha traído consigo una pregunta crucial: ¿estamos preparados para convivir con la IA sin perder el control? La consultora en tecnología digital e inteligencia artificial, Marisa Tormo, reflexiona sobre este desafío en su nuevo libro "Inteligencia Artificial. A la conquista de la nueva era". Lejos de los tecnicismos, propone una mirada cercana, práctica y, sobre todo, crítica.ChatGPT o Grock 3: Superhéroes digitales en nuestro día a día Tormo recurre a una metáfora clara y original para explicar el funcionamiento de los grandes modelos de lenguaje de inteligencia artificial como ChatGPT, Gemini, Claude o Grok. Los presenta como superhéroes con personalidad propia: "Chargé Peté es el amigo sabio y simpático; Gemini, el empollón que te organiza la vida; Claude es el formal y ético, y Grok es el cuñado irónico que siempre suelta la verdad incómoda en Navidad". Su enfoque no busca idealizar estas tecnologías, sino ayudar a comprender cómo usarlas con criterio: "No hay que casarse con ninguno. Yo misma cambio de IA como de zapatos, según lo que necesite". La clave, dice, está en el usuario: saber qué preguntar, cómo evaluar la respuesta y contrastar la información.Tres errores que cometemos al usar IA En su análisis, Tormo identifica tres grandes riesgos en el uso actual de la inteligencia artificial: el uso sin conciencia, el sesgo y el miedo. "Ya hay quien utiliza la IA para manipular opiniones, crear identidades ficticias o fabricar noticias falsas. Y como trabaja a una velocidad que no imaginamos, muchas veces reaccionamos cuando ya es demasiado tarde", advierte. También subraya que, pese a su nombre, la inteligencia artificial no piensa ni razona. "Es un sistema que repite patrones a partir de datos humanos. Si esos datos tienen sesgos (racistas, machistas, excluyentes), la IA los reproducirá con apariencia de objetividad". El tercer riesgo, añade, es el miedo: "Cuando usamos tecnología para vigilar, sustituir personas o controlar decisiones, perdemos el rumbo. La solución no es solo regular. Hace falta conciencia, ética práctica y formación".De la ciencia ficción a lo cotidiano Lo que antes parecía sacado de películas como Her o Ex Machina, hoy forma parte de nuestra vida diaria. "Desde que el móvil nos despierta y nos dice si va a llover, hasta que Google Maps sugiere una ruta alternativa: la IA moldea nuestras decisiones sin que lo notemos", explica Tormo. Lejos de promover alarmismos, su enfoque es constructivo. "No se trata de temer la tecnología, sino de ponerla a trabajar para nosotros. Ya no solo buscamos, ahora creamos junto a ella". Comparte un ejemplo doméstico: su hijo, bloqueado con un trabajo de química, pidió a ChatGPT que se lo explicara como si estuviera en primero de bachillerato. "La IA se convirtió en su profesor particular, con un tono neutro, sin juzgar ni cansarse. No es magia, son conocimientos humanos implementados con criterio".¿Quién gana la partida: programar o pensar? Tormo también desafía un mito educativo: "Durante años se dijo que había que enseñar a programar. Hoy, lo que realmente marca la diferencia es saber pensar". Las llamadas soft skills (empatía, creatividad, pensamiento crítico o intuición), tradicionalmente relegadas a un segundo plano, se convierten ahora en el principal valor diferencial frente a la máquina. "Ya no se trata de hacer redacciones desde cero, sino de usar la IA como punto de partida: pedirle ideas, estructura, contexto… y luego aplicar tu voz humana". En las aulas, propone un enfoque más práctico: enseñar a usar la IA sin miedo, con criterio, para potenciar el aprendizaje y no para sustituirlo. "La IA no es más lista que tú ni que yo. Sólo es más rápida", resume Tormo. Y por eso, insiste, no debemos delegar nuestro pensamiento en ella. Su mensaje final es directo y sin rodeos: "Esto no va solo de saber usar la IA, sino de tener claro para qué la usamos". Porque el criterio, la responsabilidad y la creatividad siguen siendo, por ahora, profundamente humanos, según recuerda Marisa Tormo.

Find $30k/mo local businesses you can start. Get the guide: https://startup-ideas-pod.link/AI-Boring-Business Join me as I chat with James, the Boring Marketer, as he shares how to use AI to identify profitable "boring" local business opportunities that are overlooked by most entrepreneurs. He demonstrates a workflow that scrapes Google Maps data to validate market demand and customer pain points, then uses that information to create targeted content. James emphasizes focusing on underserved niches with high customer value in growing mid-sized cities rather than competing in saturated markets. Timestamps: 00:00 - Intro 02:30 - AI Powered Boring Businesses are Gold Mines (Underserved Niches) 06:37 - Boring Business Finder AI Agent 10:16 - Example of the Output 11:04 - How start a Boring Business 14:51 - The Market Opportunity 16:59 - Using Hostinger for Self Hosting AI Workflow 19:39 - Unique Boring Business Opportunities 22:13 - Creating AI-generated newsletters from Google Maps data Brought to you by: Hostinger - Self Host your AI Workflows https://www.hostinger.com/sip10 (coupon code: SIP10). Key Points: • Using AI to identify underserved, high-value local business niches in tier 2/3 cities • Leveraging Google Maps data to validate market opportunities through review volume, velocity, and sentiment • Creating niche-focused local media assets (newsletters, directories) to generate leads for service providers • Setting up cost-effective AI workflows using Hostinger instead of more expensive hosting options The #1 tool to find startup ideas/trends - https://www.ideabrowser.com LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ Boringmarketing - Vibe Marketing for Companies: boringmarketing.com  The Vibe Marketer - Join the Community and Learn: thevibemarketer.com Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.skool.com/startupempire/about FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg  Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND JAMES ON SOCIAL X/Twitter: https://x.com/boringmarketer  LinkedIn: https://www.linkedin.com/in/jadickerson/

In this episode of South Baltimore Now!, host Nate Carper sits down with Gabe Bustos, co-founder of Hector Home Services Marketing. They dive into the company's unique journey and its mission to help local, family-owned home service businesses succeed. Gabe shares his personal motivation, revealing that past business failures in music and education due to a lack of marketing knowledge inspired him to help others who are skilled at their trade but need help with promotion. This passion for service is what led Hector Home Services Marketing to focus exclusively on the home services industry. While the company has clients across the U.S., most of their clients are located right here in Maryland. Gabe and Nate discuss how smaller to mid-sized cities and suburbs provide a great environment for businesses to quickly improve their Google ranking and compete with larger corporations. Hector Home Services Marketing specializes in Google marketing and lead generation, with a focus on helping businesses rank high on Google Maps and managing Google ad products. Gabe offers a free, no-obligation video analysis for potential clients. His team will analyze a business's online presence and provide clear, actionable steps to improve their ranking and performance. Links Hector Home Services Marketing Website: hectorhomeservicesmarketing.com   southbmoremarketing@gmail.com

Is it possible for something, or someone, to be so lost that there is no hope?  There are times when it may seem that way.  When it comes to the rescue that is ours through faith in Christ, Paul assures you that's never the case. Photo credit: Google Maps

In 2002 (!) deed Chris mee aan het project AmsterdamREALTIME. Hiervoor kreeg hij een week lang een GPS tracker mee. Zodoende konden al zijn bewegingen worden gevolgd. Al snel besloot hij te kijken of hij in de kaart van Amsterdam iets 'wezenlijks' zag. Een tekening die hij met die tracker zou kunnen maken. Het project is na al die jaren aangekocht door het Amsterdam museum en zal binnenkort weer worden vertoond. Vandaar dat Chris door een van de makers, Esther Polak, wordt geinterviewd. Daarnaast is er in de rubriek Deine Probleme aandacht voor het zwakke punt van GoogleMaps. Dit is het Instagram-account van Man met de microfoon. Wil je lid worden of een eenmalige donatie doen via petjeaf.com dan kan dat: hier Eenmalig overmaken kan ook naar: NL37 INGB 0006 8785 94 van Stichting Man met de microfoon te Amsterdam. Wil je adverteren, dan kun je een mailtje sturen naar: adverteren@dagennacht.nlSee omnystudio.com/listener for privacy information.

In this episode of Zen and the Art of Real Estate Investing, Jonathan welcomes Bree Hartman, a former gym owner turned commercial real estate investor and the founder of Self Storage School. Bree shares how she shifted from running gyms to building a portfolio of self-storage facilities, and how this asset class can create time freedom, financial independence, and long-term cash flow. She explains why self-storage is recession-resilient, how to find deals through simple tools like Google Maps, and why automation is transforming the way these facilities operate. Bree also breaks down how seller financing can make acquisitions more accessible, especially with mom-and-pop owners who represent a large share of the industry. From her first $3.1 million deal bought while pregnant to the systems she now teaches her students, Bree shows why self-storage can be an attractive path for investors seeking fewer headaches than traditional residential rentals. Whether you're an active investor, someone burned out on residential rentals, or just curious about alternative commercial assets, this episode offers a blueprint for building cash-flowing self-storage businesses. In this episode, you will hear: Bree Hartman's journey from gym ownership to commercial real estate Lessons she took from residential rentals before shifting to self-storage Advantages of investing in recession-resistant storage facilities How underperforming mom-and-pop operators create opportunities Using Google Maps to uncover overlooked markets and deals Seller financing strategies that benefit both buyers and sellers The role of automation in boosting efficiency and NOI How Self Storage School equips investors to close their first facility Follow and Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Supporting Resources: Self Storage School website - www.selfstorageschool.com Bree Hartman's YouTube channel - www.youtube.com/@Bree.TheInvestor Find Self Storage School on Facebook - www.facebook.com/profile.php?id=61561220469166 Bree's Instagram - www.instagram.com/bree.theinvestor Connect with Bree on LinkedIn - www.linkedin.com/in/breannadupliseahartman Website - www.streamlined.properties YouTube - www.youtube.com/c/JonathanGreeneRE/videos Instagram - www.instagram.com/trustgreene Instagram - www.instagram.com/streamlinedproperties TikTok - www.tiktok.com/@trustgreene Zillow - www.zillow.com/profile/StreamlinedReal Bigger Pockets - www.biggerpockets.com/users/TrustGreene Facebook - www.facebook.com/streamlinedproperties Email - info@streamlined.properties Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.

In this episode of The Clinic Marketing Podcast, we're tackling the five most common Google Business Profile mistakes that keep clinics hidden from potential patients—and showing you exactly how to fix them. You'll get quick, actionable tips to improve visibility in nearby searches, attract more patients, and stay ahead of the competition—no fluff, just results. Tune in now! Episode webpage & shownotes: https://propelyourcompany.com/google-business-profile-mistakes/Ready to dive deeper?Download our free guide and checklist, or book a comprehensive Google Business Profile audit. Send in your questions. ❤ We'd love to hear from you!NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.>> Save your spot

Dominate Local Search: Photographers on Google Maps — In this Camera Shake Podcast episode, SEO expert and web designer Sam Hollis shows photographers how to rank on Google Maps (Google Business Profile) and turn local searches into real bookings. We cover GBP setup and optimisation (categories, services, photos, posts), reviews that boost rankings (what to ask clients to include), and how to connect your profile to a conversion-focused website with clear CTAs, fast mobile performance, service/location pages, and persuasive case studies. You'll learn practical local SEO tactics for wedding, portrait, headshot, and commercial photographers—plus what to avoid (fake addresses, keyword-stuffed names, suspension risk). We also break down analytics, GBP insights, and simple funnels that move prospects from Maps → website → enquiry.This episode is packed with photography marketing tips you can use this week to get discovered, get clicks, and get booked.Subscribe for more photography, videography, and business content every Thursday—and join the mailing list at www.camerashakepodcast.com for exclusive resources.New episodes every Thursday.#photography #marketing  #CameraShakePodcast******************************************************************SUPPORT THE PODCAST: www.buymeacoffee.com/camerashake******************************************************************JOIN THE CAMERA SHAKE COMMUNITY for the latest news and some behind the scenes insights:  www.camerashakepodcast.com******************************************************************Check out our sponsor: www.platypod.com******************************************************************THIS WEEK'S LINKS:Sam Hollis on the web:https://website4photographers.co.ukhttps://shoottothetop.comSam Hollis on Social Media:LinkedIn: https://www.linkedin.com/in/sam-hollis-web-design/JOIN THE CAMERA SHAKE COMMUNITY for the latest news and some behind the scenes insights:  www.camerashakepodcast.com======================================CAMERA SHAKE PODCAST ON YOUTUBE:https://www.youtube.com/camerashakeFULL EPISODE 275 Dominate Local Search: Photographers on Google Maps with SAM HOLLIS IS ALSO AVAILABLE ON: YouTube - https://youtu.be/bgP1eGUqeAwApple Podcasts - https://apple.co/2Y2LmfmSpotify - https://spoti.fi/304sm2G FOLLOW US ONInstagram: https://www.instagram.com/camerashakepodcast/Facebook: https://www.facebook.com/camerashakepodcastTwitter: https://twitter.com/ShakeCameraKersten's website:www.kerstenluts.comKersten on Instagram:https://www.instagram.com/kerstenluts/https://www.instagram.com/threeheadsinarow/

Let's take a walk down Essex Street, Salem's oldest and perhaps most iconic street, it didn't always play host to millions of visitors in October. It is lined with over 400 years of history: architecture, maritime, farming, industry, banking, murder, and so much more. Join Jeffrey and Sarah, your favorite Salem tour guides, for a stroll down Witch City's main drag, recounting buildings and people long gone along the way. From Collins Cove and unmarked graves, to homes that predate the Witch trials, and merchants in between. Let's see what this first part of Essex St holds.  Feel free to open google maps and walk with us as we start our journey. Google Maps. “Directions to 42.5261979,-70.8841083.” Google Maps. https://www.google.com/maps/dir//42.5261979,-70.8841083/@42.5249201,-70.8860927,17.1z/data=!4m2!4m1!3e2?entry=ttu&g_ep=EgoyMDI1MDkxMC4wIKXMDSoASAFQAw%3D%3D. Streets of Salem. “Essex Street.” https://streetsofsalem.com/?s=Essex+Street. Tripadvisor. “Essex Street Pedestrian Mall.” https://www.tripadvisor.com/Attraction_Review-g60954-d285562-Reviews-Essex_Street_Pedestrian_Mall-Salem_Massachusetts.html. Salem State University Archives and Special Collections. “Paramount Theatre.” Salem State University LibGuides. https://libguides.salemstate.edu/home/archives/blog/Paramount-Theatre. Patch. “History of Salem Movie Houses.” Salem Patch. https://patch.com/massachusetts/salem/history-of-salem-movie-houses. Salem News. “Salem Eyes Two Options for Essex St. Pedestrian Mall.” https://www.salemnews.com/news/local_news/salem-eyes-two-options-for-essex-st-pedestrian-mall/article_0d257e61-5b54-5bac-ac50-9e881a5ba46d.html. Salem State Archives. “Salem State Archives Flickr Collection.” Flickr. https://www.flickr.com/photos/salemstatearchives/albums/72157712998829238/with/49497726697. History by the Sea. “Almshouse and Hospital for Contagious.” https://www.historybythesea.com/almshouse-and-hospital-for-contagious. Salem State University. “Local Historian and Salem State Alumna Jen Ratliff Discovers Burial Site at Collins Cove.” Salem State University News. January 28, 2020. https://www.salemstate.edu/news/local-historian-and-salem-state-alumna-jen-ratliff-discovers-burial-site-collins-cove-jan-28-2020. Hart, Donna Seger. “Evolving Essex Street.” Streets of Salem, June 22, 2015. https://streetsofsalem.com/2015/06/22/evolving-essex-street/. Hart, Donna Seger. “On the Tavern Trail.” Streets of Salem, August 20, 2019. https://streetsofsalem.com/2019/08/20/on-the-tavern-trail/. Salem Witch Museum. “Thomas Beadle's Tavern (Site Of).” https://salemwitchmuseum.com/locations/thomas-beadles-tavern-site-of/. National Park Service. “Narbonne House.” Last modified March 30, 2022. https://www.nps.gov/places/narbonne-house.htm. The Naumkeag District Directory for Salem No. 3, 1886–1887. Salem, MA: Henry M. Meek, 1887.   Interested in Salem The Podcast Merch!?  CLICK HERE! Interested in supporting the Podcast? Looking for more Salem content? CLICK HERE! www.salemthepodcast.com NEW INSTAGRAM - @salemthepod Email - hello@salemthepodcast.com   Book a tour with Sarah at Bewitched Historical Tours   www.bewitchedtours.com Book a tour with Jeffrey at Salem Uncovered Tours  www.salemuncoveredtours.com    Intro/Outro Music from Uppbeat: https://uppbeat.io/t/all-good-folks/unfamiliar-faces License code: NGSBY7LA1HTVAUJE

Let's take a walk down Essex Street, Salem's oldest and perhaps most iconic street, it didn't always play host to millions of visitors in October. It is lined with over 400 years of history: architecture, maritime, farming, industry, banking, murder, and so much more. Join Jeffrey and Sarah, your favorite Salem tour guides, for a stroll down Witch City's main drag, recounting buildings and people long gone along the way. From Collins Cove and unmarked graves, to homes that predate the Witch trials, and merchants in between. Let's see what this first part of Essex St holds.  Feel free to open google maps and walk with us as we start our journey. Google Maps. “Directions to 42.5261979,-70.8841083.” Google Maps. https://www.google.com/maps/dir//42.5261979,-70.8841083/@42.5249201,-70.8860927,17.1z/data=!4m2!4m1!3e2?entry=ttu&g_ep=EgoyMDI1MDkxMC4wIKXMDSoASAFQAw%3D%3D. Streets of Salem. “Essex Street.” https://streetsofsalem.com/?s=Essex+Street. Tripadvisor. “Essex Street Pedestrian Mall.” https://www.tripadvisor.com/Attraction_Review-g60954-d285562-Reviews-Essex_Street_Pedestrian_Mall-Salem_Massachusetts.html. Salem State University Archives and Special Collections. “Paramount Theatre.” Salem State University LibGuides. https://libguides.salemstate.edu/home/archives/blog/Paramount-Theatre. Patch. “History of Salem Movie Houses.” Salem Patch. https://patch.com/massachusetts/salem/history-of-salem-movie-houses. Salem News. “Salem Eyes Two Options for Essex St. Pedestrian Mall.” https://www.salemnews.com/news/local_news/salem-eyes-two-options-for-essex-st-pedestrian-mall/article_0d257e61-5b54-5bac-ac50-9e881a5ba46d.html. Salem State Archives. “Salem State Archives Flickr Collection.” Flickr. https://www.flickr.com/photos/salemstatearchives/albums/72157712998829238/with/49497726697. History by the Sea. “Almshouse and Hospital for Contagious.” https://www.historybythesea.com/almshouse-and-hospital-for-contagious. Salem State University. “Local Historian and Salem State Alumna Jen Ratliff Discovers Burial Site at Collins Cove.” Salem State University News. January 28, 2020. https://www.salemstate.edu/news/local-historian-and-salem-state-alumna-jen-ratliff-discovers-burial-site-collins-cove-jan-28-2020. Hart, Donna Seger. “Evolving Essex Street.” Streets of Salem, June 22, 2015. https://streetsofsalem.com/2015/06/22/evolving-essex-street/. Hart, Donna Seger. “On the Tavern Trail.” Streets of Salem, August 20, 2019. https://streetsofsalem.com/2019/08/20/on-the-tavern-trail/. Salem Witch Museum. “Thomas Beadle's Tavern (Site Of).” https://salemwitchmuseum.com/locations/thomas-beadles-tavern-site-of/. National Park Service. “Narbonne House.” Last modified March 30, 2022. https://www.nps.gov/places/narbonne-house.htm. The Naumkeag District Directory for Salem No. 3, 1886–1887. Salem, MA: Henry M. Meek, 1887.   Interested in Salem The Podcast Merch!?  CLICK HERE! Interested in supporting the Podcast? Looking for more Salem content? CLICK HERE! www.salemthepodcast.com NEW INSTAGRAM - @salemthepod Email - hello@salemthepodcast.com   Book a tour with Sarah at Bewitched Historical Tours   www.bewitchedtours.com Book a tour with Jeffrey at Salem Uncovered Tours  www.salemuncoveredtours.com    Intro/Outro Music from Uppbeat: https://uppbeat.io/t/all-good-folks/unfamiliar-faces License code: NGSBY7LA1HTVAUJE

We've well and truly kicked off season 7 in style as we welcome our first guest onto the show - IAAPA Board Chairman, Massimiliano Freddi. In this episode, Paul sits down with Massimiliano Freddi, the first Italian to ever hold the role of IAAPA Chairman in the association's 107-year history. From his early dream of running a theme park to founding Wonderwood and shaping Italy's unique attractions landscape, Massi shares how passion, storytelling, and a people-first mindset continue to drive his vision for the industry. Skip The Queue is back for Season 7 and we're announcing some big changes! Get ready for new hosts, a fresh new look, weekly content and find out where you can catch us live at events to be part of the action.Skip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increase their visitor numbers. Your host is Paul Marden.If you like what you hear, you can subscribe on iTunes, Spotify, and all the usual channels by searching Skip the Queue or visit our website SkiptheQueue.fm.If you've enjoyed this podcast, please leave us a five star review, it really helps others find us. And remember to follow us on LinkedIn, or Bluesky for your chance to win the books that have been mentioned in this podcast.Competition ends on 24th September 2025. The winner will be contacted via LinkedIn or Bluesky. Show references:  https://iaapa.org/https://www.linkedin.com/in/freddi/Massimiliano Freddi  a leading figure in the amusement and entertainment industry, has been appointed president of the steering committee of IAAPA (International Association of Amusement Parks and Attractions, the leading international association for attractions and theme parks) for 2025. This is the first time since the foundation of the World Association of Attractions (1918) that this position has been entrusted to an Italian.The appointment underscores his extensive experience and significant contribution to the global industry. Freddi brings a wealth of experience gained at some of the industry's most prominent companies. His career began in marketing and press office for the Italian market at Disneyland Paris. He subsequently joined Leolandia.A visionary entrepreneur, in 2018, Massimiliano Freddi founded Wonderwood, an adventure and amusement park for all ages, of which he is currently CEO, in his hometown of Trarego Viggiona, in the Verbano-Cusio-Ossola region on Lake Maggiore. This growing business has redeveloped several local facilities and provided employment to several young residents of the small towns in the area. His passion for the sector also extends to academia. Since 2016, he has been a member of the coaching staff of Seth Godin's Altmba and is a professor of marketing and experience design at IULM University in Milan. At the same university, where Italy's first course in theme park and attraction management was introduced, he teaches subjects such as consumer experience, marketing, and soft skills as an adjunct professor. Freddi was also one of the original founders of Parksmania, the first newspaper dedicated to amusement parks.Freddi will continue to bring his innovative vision and deep industry knowledge to the global association, helping shape the future of attractions internationally. Regarding Italy, he commented that he sees great potential and wants to help realise it. Transcriptions:  Paul Marden: Welcome to Skip the Queue, the podcast about the world's best visitor attractions and the people that work in them. I'm Paul Marden, along with my co-hosts Andy Povey and Sinead Kimberley, I spend my days working with ambitious attractions like theme parks, museums, galleries, and science centres to help them to attract more guests. Paul Marden: Today on Skip the Queue, I'm joined by someone who has been shaping the attractions industry in truly remarkable ways. Massimiliano Freddi is the first Italian ever to hold the role of chairman in IAAPA's 107-year history. A milestone that not only celebrates his career, but also shines a light on Italy's growing influence in the global attractions landscape. Massimiliano has worn many hats across his journey, from fulfilling his childhood dream of becoming a Theme Park Managing Director at just 28, where he grew guest numbers from 300,000 to over 800,000, to founding his own destinations like Wonderwood on Lake Maggiore and Wonderwood Spina Verde, overlooking Lake Como. Along the way, he's pioneered inclusive and eco-conscious practices, championing the power of storytelling and shown how attractions can thrive by creating meaningful experiences for every guest.Paul Marden: Beyond his leadership roles, Massimiliano is also a Professor of Marketing and Experience Design at IULM University in Milan, where he's passionate about nurturing the next generation of talent in our sector. Often described as both a dreamer and a doer, he brings together vision and practicality in a way that continues to inspire operators around the world.Paul Marden: Massimilliano, welcome to the show. It really is a pleasure to have you with us. We always start Skip the Queue and the kickoff of season seven, no less, is going to be no different. We always start with an icebreaker question. And I'm thinking back to, we're just back off of our summer holidays, aren't we? For your perfect holiday, would it start with planes, trains or driving.Massimiliano Freddi: Oh, that's a beautiful question. By the way, congratulations because you've pronounced Massimiliano in a very correct way. So that's unusual. I have a complicated name. I know, I know.Massimiliano Freddi: Hey, I would say train. Train is really, really part of the way that I love to travel with. And unfortunately, too often it happens by car, which I like a little bit less. I get dizzy, you know, and stuff. Train is my ultimate, ultimate way to travel.Paul Marden: I did a sleeper train to Scotland a couple of years ago, and it was amazing. I absolutely loved it. And what's brilliant is there's more of those sleeper trains hitting Europe, aren't there now? So there really is very few excuses for us not to be holidaying with the start with some elegant sleeper train. My only disappointment was that there was no murder on the train, so I couldn't have an Agatha Christie style novel themed around my train  journey, but uh, you know.Massimiliano Freddi: I mean, I mean, it could have been the Hogwarts Express, but apparently, it doesn't run every day, so.Paul Marden: That would be pretty cool as well. I've just come back from Edinburgh, actually, and we saw, you know, the viaduct where the train goes to Hogwarts, and completely unplanned, there was a steam train that went over the bridge whilst we were there. It was amazing.Massimiliano Freddi: Happy go lucky.Paul Marden: Yeah. So enough of my holidays. Let's kick off talking about you and IAAPA. What can international markets learn from attractions in Italy? Tell us a little bit about the attractions landscape over there in Italy at the moment.Massimiliano Freddi: Yes. So let's say that the attraction landscape is very similar, somehow, to how the restaurants or the retail landscape has always been, which means a lot of mom and pop stores. And I think that what people who travel to Italy love is to find something that is one of a kind that you can find only in Italy. I have a deep respect for Starbucks, but I'm always... questioning myself, you know, when somebody comes to Italy, do they really want to find Starbucks? Is this a real thing? So when it comes to parks and attractions, Italy has not faced a big concentration in players like it has happened in other countries. Of course, some big players are there. Parques Reunidos owns Mirabilandia, which is the second most important Italian park. And the most important Italian park is Gardaland, owned by Merlin Entertainment. Then we have a few other groups. Owning and operating some of the facilities, but let's say that, out of 250 parks between—or, you said, attractions— that's very correct now, if we talk about attractions, now the number is endless, because where is the border?Paul Marden: What is an attraction? Yeah, that's a big philosophical question.Massimiliano Freddi: Okay, okay, so let's say that, once upon a time, we used to count parks. So when we talk about parks, we have roughly 250 parks in Italy, and most of them are tiny, tiny, tiny, and they are independently owned. That's my case. I own and operate two parks right now, and I'm about to open, a third location that will be an indoor one this November. And so, yes, I think that what what others can learn from Italy i think is to keep this respect for your roots and to make sure that you don't make every attraction look like another one, but you kind of keep it, you know, different.Massimiliano Freddi: And so it's a matter of the mix of how people can have fun and get entertained. But it's really also about retail and about food and about shows and festivals and you name it, you know. So there are these places that we see on Instagram and immediately we say, oh, that's, I mean, when I see a picture of the Empire State Building or of the Tower Bridge. I know immediately where it belongs to. And so I think that, with attractions, we need to think in the future always about this. Guests coming to visit us, they want to have the ultimate experience and they want to have something that's different from anything they've done before. So this is the responsibility we have.Paul Marden: And a big one it is. Let's talk a little bit about the experience economy. And especially when we think about, you know, beyond the parks, there's this... massive ecosystem around the outside of different ways that people can enjoy themselves. What does that experience economy mean to you, especially in Italy?Massimiliano Freddi: The experience economy, first of all, it truly matters to me, the book. Because in 1999, it was once upon a time, it was really difficult to find literature and scientific literature on the leisure industry. And so I think that at that time, we thought that everybody could take inspiration from the attractions industry. And it has happened because right now. Yes, definitely. You know, food is experience and travel is experience and lodging is experience. You name it, you name it. You know, even there is also a funeral house in Italy, which has become very famous because they are really based on the experience they will give, you know, not to the people who passed away, unfortunately, you know, but the people remain. So I think that it's very hard now to find an industry that doesn't think, that we are in the experience economy and that everything should be experienced and experiential. And so I think that when I go back to my example, I think that we as attractions, we need to be even more wise in how we choose to present ourselves and what we cater to our guests.Massimiliano Freddi: Because of course, we need to raise the bar. So right now, we know that some access... And some services to our attractions have become better with technology. But still, we are, you know, long lines sometimes. And we feel we are paying too much for what we are getting back.Massimiliano Freddi: I would say that in the end, experience economy starts with people and ends with people. And so we need to be people-centric. And only like this, we can be truly experiential. I don't think that an experience is about technology.  It's always, always about people.Paul Marden: Absolutely. I wonder as well, I'm always struck by this industry, how close we are, how we collaborate with one another. And really, the competition aren't the other parks or attractions. The competition is getting people out and doing something. There are so many things at home that could keep you at home, getting you out and about and visiting places and enjoying those experiences. I wonder whether collaboration is the answer to this.Massimiliano Freddi: I think you nailed it because it's crucial. Everybody who has not been working for this industry, when they enter the industry, because they might change jobs, everybody is so surprised that we collaborate so heavily. And I think that a key to this success has always been this big collaboration. I have almost always in my career been part of smaller facilities. And to me, IAAPA and the associations were, it's been crucial, you know, because you are alone. Very, very often your facility is in the middle of nowhere. No matter if you're part of a big group, because even big groups have facilities in the middle of nowhere, but for family-owned and operated attractions, that's almost the golden rule.Massimiliano Freddi: And so there are so many days in your life, in your career, in your profession, where you would benefit strongly from talking to somebody else who's been through something like you before and who's found a different solution and who can open up your eyes. So I think that's the beauty of our industries is getting together. Again, if we don't get together, how can we make people get together?Paul Marden: Yeah, I'm very excited about getting together because I've got my first IAAPA in Barcelona coming up. And I'm very excited about what this is going to be like.Massimiliano Freddi: Oh, you will be blown away.Paul Marden:  I can't wait. I absolutely can't wait. Now, look. Someone has once described you as a dreamer and a doer. One of your dreams was to be managing director of a theme park. Where did that inspiration come from?Massimiliano Freddi: So it comes from a terrible childhood. And so it comes from the fact that, yeah, the world around me when I was a kid was not a positive world. And my family had a lot of troubles. And I'm an orphan from the side of my mother. I mean, I went through several things. And so I think that the attractions industry, to me, it really meant this place that's always happy and where grownups can really take great care of kids and kids at heart.Massimiliano Freddi: So I think that my passion came out of that. Now, dreaming and doing, of course, we all have as a big myth and as a reference, Walt Disney himself, and he was the guy who first said, 'Dreamers and doers' talking about, what enterprises, so his imagineers. I think that whenever I see something, I want to say something. Everybody who knows me knows pretty well. But it means that I love to see the world in a constant improvement. So, if I check in at a hotel and I see that there is something in there that, you know, it even doesn't impact me. But with a small step, they could make it better and fix it. I just share it and I share it, you know, wherever I am. And so I think that maybe this was a bit of my secret weapon because I got involved in several things. I think because I'm curious and maybe because I'm generous in sharing.Massimiliano Freddi: And I don't know if there is a secret there. There is just that in the moment in which you accept yourself the way you are and you acknowledge that you have some talents, and you don't have some others, and some skills you can get better, some others no way—okay. I could never never be an attorney, I could never do a lot of jobs on the planet, but now I know, at the age of 44, that I know what I'm good at, and even if I'm good at that, I want to constantly improve. So I think that maybe the support that I could bring to the table to the companies I've worked for, to the associations, to my own business, and so on, it's always been this obsession with constant improvement every day.Paul Marden: I think it takes a certain vulnerability, doesn't it? To spot something that you think can be improved and to offer a suggestion. And I think it's so valuable. I was at an attraction recently and I got the email at the end of the day, saying, 'How was it?' Please leave us a review. I went to click it and it didn't work. I knew the head of marketing, so I just pinged him off a quick email that just said, 'Oh, I had such a brilliant time but I couldn't leave you a review. I wanted to give you a brilliant review, but I couldn't do it because it didn't work. And that led them to go and look at all of their outbound emails, and none of them were working properly. But you know, you could walk by and just leave that alone. But I can't do it. However, it is sometimes does make you feel really awkward, couldn't you? But when I get great services in a restaurant, when somebody looks after me while at an attraction, I want to tell them how good it was, and if I can see something they can do better, I want to tell them what they could do.Massimiliano Freddi:  Totally, totally. And I'm so much on the same page. I was about to say that it's equally important to call people out when they're doing well.Paul Marden: Yeah.Massimiliano Freddi: So to make sure that they are aware. And sometimes, you know, to say there was one day where I travelled during a bank holiday, and I arrived at the entire bank holiday, and I arrived to the airport, and I decided I wanted to thank each and every employee that I would meet because they were there that day. I mean. We got used that Sundays are no longer Sundays, but the bank holidays, these are the moments in which you spend time with your family and with your kids and so on. And if you're there and you're working, I mean, it's good that somebody sees you and tells you, 'Hey, thank you because you're working even today, you know?' And you can tell how everybody gets surprised. So I think that we learn so much more by positive reinforcement.Massimiliano Freddi: And so how important it is also to tell attractions, facilities, managers, CEOs. I mean, CEOs, they are so used to just getting... I can't use swear words. Yes, you can. Under those kind of storms, you know, all the time, all the time. And so when a CEO does something good, come on, let's tell her.Paul Marden: Yeah, it's a really lonely job. And all you get is... is the spankings and the tellings off. Isn't it? So when they get it right, they definitely need a pat on the back because they're not going to get it. They're not going to get it. So I can't believe this. At the age of 28, you made your dream come true and you were managing director of a theme park in Italy for Minitalia, which became Leolandia, in this role you took guest numbers from 300, 000 guests a year to over 800,000.Paul Marden: Tell us that story. How do you so dramatically increase footfall at the attraction?Massimiliano Freddi: I don't think it was me. I think it was a great teamwork because it's a great teamwork, you know, and you can grow this much. If your operation is working very well, if your safety is right on spot, if the park is clean, you know, and so on. I can tell you one thing that when we were at the basic level, so at the very beginning, of course, we couldn't afford to buy big attractions or too heavily themed. And we needed really, I remember that the first Halloween, we had a 10K budget, 10,000 euro budget for a whole month of Halloween. Okay, so we would go to the do-it-yourself stores and buy brooms and build everything. I mean, that was a magical moment because it created the capability of the team to envision that, if you want, you can do with the things you have. And of course, with a huge budget, you can do fantastic things.Massimiliano Freddi: But sometimes, you know, this helps. So in that moment... TripAdvisor was a true success still. We're talking about 20 years ago. So TripAdvisor was kind of the reference. That's even before Google Maps and all that. So I remember that I did an analysis and I understood that every restaurant or park who had over 4. 5 out of 5 was growing. And having 4 out of 5 was not enough. Now we call it NPS, we call it a different way. But there, in this practical way, so I remember this moment with my team saying, 'Hey, we need to be obsessed with getting five stars.' And this is the point. So what can we do? First of all, we can have the cleanest toilets on earth. Let's make sure that the smell is good, they are super clean, and so on. Because people, that's a level of service. Of course, this is not a driver of visit, but this is a driver of satisfaction. And in the same way, let's start to work with better suppliers when it comes to food and beverage.Massimiliano Freddi: Let's start to make things more comfortable. So I think that this was the first thing. The second aspect, again, it's very much linked to IAAPA because I think that attending the show every year and knowing the people. At that time, Jakob Wahl, he used to be one of the employees of IAAPA in Brussels. I don't think he was a manager at the time yet. He was in charge of keeping relationships with members. So I reached out to him. We are the same age. I reached out to him and I said, 'Hey, I would love to visit a few facilities in other countries because I need to get fresh ideas.' It was a very delicate moment. We came out of two bad seasons due to bad weather. Because then you know, you don't go from here to here as a straight line, but always as this roller coaster. And in a moment you think, 'Oh, I made it.' There's a dip.Paul Marden: Yeah.Massimiliano Freddi: You can never sleep. And so he put me in contact with several facilities. I visited some in Belgium, in the Netherlands, and in the UK. And in the UK, I visited this, at that time, small park still called Paulton's Park. You might know that. I remember it was a weekday with bad weather and the parking lot was packed. And I was like, 'How comes?' Kids are not at school today. What is the point? I enter the park. The park is, yeah, not so crowded. So I really suspect that they are, you know, keeping the people all shut down together in a place. I don't know. I don't know what the point was. And then I enter the Peppa Pig's World.Massimiliano Freddi: And it blows my mind. And again, what blows my mind is that it didn't have any huge attraction. But it had that feeling. And people were just so happy. It was magic. Little kids there with their families, a lot of strollers all over the place, traffic jams due to strollers. And so I came back and I said, 'Hey, we need to get Peppa Pig.' And I remember that the team was like, 'It can't happen.' It has happened. In the end, we were the second park in the world after Paulton's Park to get Peppa. And that reshaped the entire strategy of the park we had at that time, turning it into what we wanted to achieve, is to become the best park for the kids under the age of 10 in Southern Europe. And best means really the best, rated from the bottom of the heart. And so this is what has happened. So I think that, you know, before Leolandia, I had worked for Disneyland Paris and I'm a big Disney fan. So that was kind of the school I had attended and I just had to apply. The theory that I've learned, I had to apply it, and I had a fantastic team and the resources to do that.Paul Marden: Amazing. Now, fast forward to 2018, and you've taken the step from MD to founder and founded Wonderwood on Lake Maggiore. Now, let's test my Italian. You've also founded Wonderwood Spina Verde. Massimiliano Freddi: I'm speechless. I can't correct anything.Paul Marden: Wonderful. Overlooking Lake Como, both of which, by the way, were... So I've been to Maggiore and Lake Como for my honeymoon. So a beautiful, beautiful place. And you've put two parks there. How has that been?Massimiliano Freddi:  It has been crazy. So I remember that the first year, and I mean, we created the company at the end of 2018. We've opened our gates in the summer of 2019. Now, if we all remember what has happened at the beginning of 2020.Paul Marden: Yeah.Massimiliano Freddi: Okay, so perfect timing. Now, I can tell you that the first season, every day, I would literally cry, but for real.Massimilliano Freddi: I was exhausted. My husband was exhausted. We thought that this was a nightmare, the worst possible nightmare. And if somebody had knocked on my door and asked me, 'Hey, could I just take it over?' I don't give you a penny. I will just take home the loans. I would have said yes. And that's because, of course, every project is over budget. Of course. No matter. No matter.Massimiliano Freddi: And when it's a family company and you don't have the money because you've contracted several loans and so on, it makes it super, super difficult. So in that moment, my call for action was because the possibility of Lake Maggiore was in the town where I spent every summer as a kid. So it was a love story. And I wanted to give back to the community. I wanted to do something in the nature that would inspire kids to hike more. To become more active and just not only to stay in front of a screen, but to do something different. So that came out of this kind of dream. And so it was a nightmare. It was a nightmare at the very beginning. Then COVID hit and we were very lucky, of course, because we didn't lose anyone from our families and friends. So I am very thankful for that. And at the same time, it gave us the possibility to stop for a second, rewind, and refine our strategy.Massimiliano Freddi: Because we had just closed the park in, I mean, the week before Christmas, and we were supposed to reopen in less than three months, but we were exhausted. So I'm telling this story because usually it's so nice to tell that the triumphs, you know, and say, 'Hey, it's been fantastic.' Yeah, we nailed it. We had, no, we made 200 mistakes.Massimiliano Freddi: And we paid for all the mistakes. So I think that in that moment, yeah, we were struggling at the beginning. We were reflecting in the middle part. And then three years ago, two to three years ago, I woke up one morning and I understood that I really loved what I was doing. And it had changed. It had changed. And seeing so many families happy and so many people visiting and seeing... How many young professionals or students started to work with us and then you see them leaping? I think that this is the most beautiful thing on earth. It's very empowering. So right now I'm in this situation where I am so grateful for this entire six years, even if they started in a way that was very, very heavy. But, you know, the Latins used to say 'per aspera ad astra.' It means... 'towards the stars through the asperities.' And so we need to go through that thing, that tunnel.Paul Marden: Absolutely. Now, as if founding your own parks wasn't enough, you also mix your time as a professor at the university. I can hear from what you were talking about, about bringing the young professionals into the park, that there's an element to you of apprenticeship almost, of teaching that next cohort of people that are going to come and take over the world.Paul Marden: How exciting is that for you to be able to mix that in at the university?Massimiliano Freddi: It's fantastic. It's fantastic. And again, it came out of passion. It came out. I didn't do a PhD after my university. My career wasn't supposed to be the academic one. And I didn't trust I would be able to do that. And then I got called for a lecture, then two lectures, and three lectures. And then, right now, I have several courses at university.Massimiliano Freddi: There's a point. The point is that, if we meet between our age of 14, 14, 15, until our 25, and if we narrow it down, it's between maybe 16 and 22, this is the moment in which it's more important to meet some mentors. And most of us don't meet mentors. They meet nice people around them, giving them very nice advice based on their experience and not seeing the talents they have in front of them. And in several cases, we are scared. We think that we are not enough. And so I really think that it's such a huge privilege for me to be able to be at university and to meet so many hundreds of students every year and to try to make my small impact so that, first of all, they can believe in themselves and they can believe that the world can be a better place, even if right now it's kind of a tough moment. But from tough moments, again, we can learn things.Massimiliano Freddi: Even at IAAPA, one of the things that I really am passionate more about is what are the spaces we can create for young professionals and students. So I want to give two very short examples. The IAAPA Foundation has evolved a lot over the last few years. We were able to collect so many more donations.Massimiliano Freddi: And now, this year, it will be a record-breaking year when it comes to scholarships to which students can apply in universities around the globe. So I think that's... But to me and to all of us in the board of the IAAPA Foundation, that's like the starting point. We are here celebrating because it's a big achievement and then we look each other in the eyes and say, 'Okay, now what's next?' Now, how can we make sure that the impact is even bigger? And if we go on the side of IAAPA, I think we are very... We pay a lot of attention to make sure that the membership fees are very low for the people entering. The word of leisure. Just a few weeks ago, it got launched on the IAAPA job board that whoever has a company and wants to post an internship, that's free to post. So that, you know, there could be thousands of internships available for students.Massimiliano Freddi: Of course, as a big association, we are used to talk to members and maybe older members because we visit facilities and we visit manufacturers and we need to deal with safety and stuff. But students and young professionals are not on the back of my head. They are like near and dear to my heart. And so my real question is: when this year ends in a couple of months, how can I dedicate myself even more to contribute to young people? Because I think that they are making a change. They will make a change. And we are learning so much from them because the work we are leaving you and me right now. I have bad news. It's no longer our world. We don't have the code to decode that. So we don't have the keys. We can just support people that are better than us and make sure that they can live, that they can teach, that they can learn.  That's a bit of what I see.Paul Marden: I completely agree with you. I think it's interesting because you talk about what you're giving, but you're also getting something back. This is not entirely altruistic, is it? The support that you're giving for these young people and early career professionals, you're getting something back, enriching yourself and learning new things from them.Massimiliano Freddi: Always, always. And I think that, you know, I don't always teach. Market leisure marketing and stuff— you know, I teach marketing at a at a Master's Degree in Management of Beauty and Wellness, total different industry, you know, food and wine. As I was telling, but what I bring home every time is how much young people need to feel seen and, and this is truly important because if we create for them not a safe zone, because of course we want them to get messy. We want them to take risks, but they need to feel safe as humans and they need to feel safe as seen. And so I appreciate a lot this because then the energy that I... And you know, when we talk about IAAPA, we have so many ambassadors that have been contributing to the IAAPA trade shows and events all over the globe. We have young people joining the committees.Massimiliano Freddi: Right now, there are a few, more than a few young professional task forces around the globe that are really helping us, old people, to understand what they need. So I think that we are at the very beginning. And if I could say a dream out loud, I wish that IAAPA in five or ten years, maybe in five years, can multiply the number of young engaged people in the association by 100. 10 is not enough. 20 is by 100. We need to make an impact. And I think we want to make an impact. So hopefully.Paul Marden: Well, there's an ambition for you. And I think every... worthwhile project— every it always starts with that kind of ambitious goal— at the very beginning of it you need to be driven by that  hundred times impact not the 10 times impact we we always like to finish our interviews with a book recommendation, fiction, non-fiction, industry-related or not, give us a view uh into your reading habits, okay, so can I mention more than one book? You bankrupt me because I always offer the book recommendation as a prize for people, but you can have more than one.Massimiliano Freddi: Okay. Okay. Thank you because I'm a big reader. So the first author that I would love to mention is J. K. Rowling because Harry Potter is not just a story of a kid or of magic, but it's a story of a woman who was a bit desperate. And then... She followed what she was feeling. She allowed her emotions to flow. And she has created a masterpiece. And she has impacted us all, you know, no matter business-related, non-business-related, and so on. So I think that, to read again, the first Harry Potter book, it's very important because it brings us back to some reason why, you know, and to some things. The second book that I would love to mention is a book written by Seth Godin. I have had the privilege to work for Seth for several years.Paul Marden: Really?Massimiliano Freddi: And yeah, he's an amazing guy. He's an amazing guy. And come on, he's such a generous person and he's amazing.Massimiliano Freddi: I don't have any other words that's amazing. He wrote a book maybe 10 years ago, 15 years ago called Linchpin. And Linchpin is not his most famous book, but it's the book that changed my life because it really nudges you. In a gentle and not so gentle way sometimes. No, I'm saying in a gentle way. It nudges you to don't set for what you have, but to see your inner talents and to innovate and to be creative, be generous, and so on. So, Linchpin to me is the book that changed it all for me. So, I think that everybody, young, less young, everybody should read once in a lifetime.Paul Marden: I feel like I need to go and read this because that is one Seth Godin book I have not read. So there we go. Listeners, if you would like a copy of Linchpin, then the first person that heads over to LinkedIn and reposts our show notice and says, 'I want Massimiliano's book' and can spell Massimiliano correctly, will have a copy of the book sent to them. We've got IAAPA Europe taking place next week in Barcelona.Paul Marden: And we have a very special Skip the Queue announcement. We are going to be hitting the show floor on a daily basis. We are going to go live for daily episodes of Skip the Queue from the show floor. We're going to be talking to operators about what their challenges are like. Finding out what new supplier announcements are coming out. And the Skip the Queue team is going to be feverishly working away. We'll be recording during the day and Steve and Wenalyn will be editing and producing through the night, ready to post the show the following morning. So I'm very excited about that.Massimiliano Freddi: And I think we are super excited to have you guys on the trade show floor. And I recommend... Of course, visiting it, making the most out of it, and don't underestimate the fantastic education sessions that take place. There is a strong lineup of speakers that will impact the way that the industry will be in a few years. So, great opportunity.Paul Marden:  How's that for a trailer? That sounds amazing. Massimilliano, it really has been a pleasure to talk to you.Massimiliano Freddi: Thank you so much, Paul, for me as well. And see you in Barcelona.Paul Marden: Yes, how exciting. Looking forward to it.Paul Marden: Remember, if you'd like a copy of today's book, head over to LinkedIn and repost our show notice saying, 'I want a copy of Massimiliano's book.' If you've enjoyed this episode, please leave a review on your podcasting platform. It really helps people to find the show. If you didn't enjoy it, or you've got ideas about how we could improve the show, then let us know at hello@skipthequeue.fm. My thanks to Massimiliano and his team at IAAPA for their help with this episode. Skip The Queue is brought to you by Rubber Cheese, the digital agency that creates amazing websites for ambitious visitor attractions. This episode was written by Emily Burrows, produced by Wenalyn Dionaldo and edited by Steve Folland. To Skip the Queue team, also includes Sami Entwistle, Sinead Kimberley, Claire Furnival, and Andy Povey. The 2025 Visitor Attraction Website Survey is now LIVE! Dive into groundbreaking benchmarks for the industryGain a better understanding of how to achieve the highest conversion ratesExplore the "why" behind visitor attraction site performanceLearn the impact of website optimisation and visitor engagement on conversion ratesUncover key steps to enhance user experience for greater conversionsTake the Rubber Cheese Visitor Attraction Website Survey Report

This week: Winnie the Pooh themed family day out in Hillsborough, causes of earwax, ChatGPT is the ultimate craic killer, kid's TV facts, becoming reliant on Google Maps, American Bar WIP shows, perfect day of friendship, near death experience with a kite, late night feasts, techniques to get kids to eat, visiting sus dungeons, hard at the bathhouse, contrast therapy, pickup artists at the sauna & much more.Sign up to Patreon⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for access to exclusive episodes out every Thursday.⁠⁠⁠⁠⁠patreon.com/TheBombSquadPod⁠⁠⁠⁠⁠(Paid Ad) BetterHelp⁠⁠⁠⁠⁠https://www.betterhelp.com/bsp⁠⁠⁠⁠⁠Sign up and get 10% off your first month.Follow @TheBombSquadPod on ⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠ & ⁠⁠⁠⁠⁠⁠⁠X⁠⁠⁠⁠⁠⁠⁠.Hosted by:⁠⁠⁠⁠⁠⁠⁠Colin Geddis⁠⁠⁠⁠⁠⁠⁠ &⁠⁠⁠⁠⁠⁠⁠Aaron McCann⁠⁠⁠⁠⁠⁠⁠Produced & Edited by:⁠⁠⁠⁠⁠⁠⁠Niall Fegan

If your clinic isn't showing up on Google, you're handing patients and revenue to competitors. In this episode, you'll hear why ignoring SEO costs more than you think and how optimizing your online presence drives real growth.You'll discover:Why SEO matters for clinicsThe impact of skipping or pausing your SEO effortsHow to boost visibility, attract qualified patients, and increase revenueA simple way to calculate how much money you may be leaving on the tableWhether you're curious about SEO or ready to turn website traffic into foot traffic, this episode gives you clear, actionable steps to grow your clinic sustainably.Episode guide, blog post & show notes: https://propelyourcompany.com/hidden-price-of-ignoring-seo/Send in your questions. ❤ We'd love to hear from you!NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.>> Save your spot

Tools and Tactics to Outrank Local Competitors and Optimize Your Google Business Profile Discover actionable strategies for improving your local SEO through competitor analysis and Google Business Profile optimization. This episode explores how to use tools like Lead Snap and GMB Everywhere to uncover what top-ranking businesses are doing right, align your website and GBP categories for better visibility, and build a content strategy that fills ranking gaps in your market. Plus, learn how to boost local authority with backlinks, industry engagement, and AI-friendly content tactics that drive real-world results. What You'll Learn  How to identify what's working for top competitors in your local market using Lead Snap and GMB Everywhere Why aligning your GBP categories with website content is crucial for rankings Ways to create blog and service content that targets local ranking gaps and improves calls and traffic Want to beat your local competitors on Google Maps? Start by analyzing what they're doing  and then do it better. Get expert help building your GBP and content strategy by reaching out for a free local SEO consultation.   https://www.localseotactics.com/tools-for-competitor-analysis-gbp-content-strategy 

NEW On-demand webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.Save your spot >> propelyourcompany.com/learnIn this 1-Hour SEO Planning Session, you'll learn what it takes to thrive online and convert online traffic into foot traffic.Plus, Get a Free Patient-Centered SEO Action Plan to Kickstart Your Strategy!SEO (Search Engine Optimization)  is constantly evolving, but with the right tools, you can stay ahead of the curve.Join our webinar for a comprehensive strategy to boost your visibility on Google Search, Google Maps, and AI-driven searches, without spending a dime on ads.

Ever wondered why design school taught you everything about color theory but nothing about growing a successful business? That glaring gap in education is exactly what The Designer's Academy addresses—and after two incredibly successful years, we're opening enrollment for our third session this October.The Academy began as a simple PR membership but evolved when we realized designers needed comprehensive business education covering digital marketing, public relations, technology implementation, and now AI integration. What makes our approach unique is that you're learning directly from three specialists who actually work in these fields daily: a digital marketing agency owner, a boutique PR firm founder, and a tech-savvy interior designer who developed her own app. This isn't theoretical knowledge—it's practical expertise you can immediately apply.Our members' success stories speak volumes. One secured a prestigious Forbes feature just one month after implementing our PR strategies. Another established strong Google Maps rankings within six months of following our Google Business Profile guidance. When members faced technical hurdles—like discovering duplicate business profiles online—we provided step-by-step support that saved them countless hours of frustration. Perhaps most transformative has been our AI implementation training, where we've broken down complex technologies into manageable processes that members describe with visible relief as "pretty easy" to integrate into their workflows.The Designer's Academy runs for 12 months, providing structured learning that starts with quick-win fundamentals before building to more sophisticated strategies. Weekly video calls and fresh monthly content keep your entire team updated on best practices, with direct access to ask us questions at any time. This personalized guidance drastically cuts the learning curve compared to pre-recorded courses where you're left to figure things out alone.Ready to fill the business education gap in your design career? Join our waitlist through the link in our show notes to access the early bird special before we launch in October. Don't just outsource your marketing and PR—master it with expert guidance from people who understand your industry challenges.Links referenced in this episode:https://app.gohighlevel.com/v2/preview/kkpsJI5HHzeAYWc6SQ9jTransform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academyDesigner Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses. Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store. Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

This is the first episode of our series on misaligned incentives in housing policy. Michael Eliason shares insights from his book, Building for People, on building code reforms and eco-district redevelopment projects throughout Europe.Show notes:Eliason, M. (2024). Building for People: Designing Livable, Affordable, Low-Carbon Communities. Island Press.Youtube video of Vauban, an eco-district in Freiburg, Germany.City of Paris website on the Clichy-Batignolles eco-district, with photos.Episode 59 of UCLA Housing Voice, on the Costs of Discretion with Paavo Monkkonen and Mike Manville.Google Maps view of the Confluence eco-district in Lyon, France and the neighborhood directly to the north.Episode 14 of UCLA Housing Voice, on Family-Friendly Urbanism with Louis Thomas. Check out Stephen Smith's single-stair and elevator reform tracker at the Center for Building in North America website.

Satlantis is building the future of travel for digital nomads, Bitcoiners, and freedom seekers. Unlike ad-heavy platforms like Google Maps or TripAdvisor, Satlantis personalizes city rankings, merchant reviews, and community insights based on people who share your lifestyle and preferences. Head of Growth Jordi Llonch Esteve breaks down how the platform blends the social feel of Instagram with the practicality of NomadList—creating a decentralized, community-driven hub for travelers who want real connections, not algorithms.Become a supporter of this podcast: https://www.spreaker.com/podcast/globetrotters-podcast--5023679/support.

This week on The Paranormal Report, Jim and Dar cover scientists rethinking life beyond Earth, a pricey new way to experience the Warren's Occult Museum, and a mysterious vanishing lake in Ireland. Plus, human remains found in the desert, a possible UFO in Antarctica, a psychic teaming with the FBI, Jackie Gleason's UFO house, and even Taylor & Travis' astrological fate. Thanks so much for listening/watching and please share the show! LINKS https://apple.news/AEUeoNSijR_y2ImI6j3zRNA https://www.ctinsider.com/entertainment/article/warrens-occult-museum-monroe-ct-overnight-stays-21022995.php https://www.dailymail.co.uk/sciencetech/article-15054837/vanishing-lake-Northern-Ireland.html https://www.livescience.com/planet-earth/geology/loughareema-the-vanishing-lake-in-northern-ireland-that-mysteriously-drains-and-refills-itself-within-hours https://www.dailymail.co.uk/sciencetech/article-15044635/Horror-desert-70-piles-cremated-human-remains-outside-Las-Vegas.html https://www.dailymail.co.uk/sciencetech/article-15046431/Google-Maps-baffled-UFO-hiding-cliff.html https://people.com/john-edward-robert-hilland-chasing-evil-interview-exclusive-11798647 https://nypost.com/2025/08/29/real-estate/jackie-gleasons-former-the-mothership-home-asks-5-5m/ https://nypost.com/article/taylor-swift-travis-kelce-zodiac-sign-compatibility/ Learn more about your ad choices. Visit megaphone.fm/adchoices