Podcasts about Google Maps

“Friction-maxxing,” a term coined by The Cut columnist Kathryn Jezer-Morton, is the art of adding more inconvenience to our lives —as technology pushes us to eliminate it. That might look like taking the bus to the grocery store instead of DoorDashing meals. Or asking a stranger for directions rather than checking Google Maps. It means putting ourselves in contact with the world, with all of the vulnerability and unpredictability that entails. We'll talk with Jezer-Morton and tech journalists about how doing things the hard way can bring us more joy, serendipity and human connection. How do you friction-maxx? Guests: Morgan Sung, host, "Close All Tabs" podcast - available on KQED's "Political Breakdown" feed Stephen Council, tech reporter, SFGATE Kathryn Jezer-Morton, columnist, The Cut, New York Magazine; author, "The Story of Your Life: How Social Media Shapes the Way We Experience Everything" Learn more about your ad choices. Visit megaphone.fm/adchoices

If you're a chiropractor trying to improve your website traffic and get more patients through Google, this episode is for you. Discover where most clinics go wrong with SEO — and the four key areas you should be focusing on instead. Episode Webpage & Show Notes: https://propelyourcompany.com/seo-for-chiropractors-what-works/Send in your questions. ❤ We'd love to hear from you!NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.>> Save your spot

L'oro ai massimi storici mentre bitcoin flette. Cosa sta succedendo?La situazione geopolitica internazionale dimostra una volta di più la fragilità del sistema fiat, mentre all'orizzonte spunta un nuovo contendente.Inoltre: il mining risponde perfettamente alla tempesta Fern in Texas, arriva il deep fishing e il target sono i bitcoiner, gli Stati Uniti derubati della riserva strategica, la crittografia di Whatsapp è sotto accusa, e tutti i dettagli sull'app distopoica ELITE usata dall'ICE per rastrellare gli illegal alien.It's showtime!

Getting more Google reviews does not require awkward scripts, expensive software, or nonstop reminders. In this episode of the Rocket Chiro Podcast, Jerry Kennedy breaks down a simple, repeatable system chiropractors can use to get more reviews consistently without disrupting patient care. Most chiropractors know reviews matter, but many struggle with inconsistency. They ask for reviews for a few weeks, stop, then start again months later. Others rely entirely on automation and wonder why it does not work as well as promised. This episode explains why both approaches fall short and what actually works long term. Jerry walks through a practical review strategy designed specifically for busy chiropractors who want steady growth, stronger Google Maps visibility, and better patient trust. What You'll Learn in This Episode • Why most chiropractors struggle to get reviews consistently • The biggest mistakes chiropractors make when asking for reviews • How to make reviews feel normal inside your practice • When to introduce the idea of reviews to new patients • The best time to ask for a review so it has real marketing value • Why asking in person still outperforms texts and automation • How to use simple tools like QR codes and review cards • How to build a review schedule that runs on autopilot • Whether reputation management software is actually worth it Key Takeaway for Chiropractors The best way for chiropractors to get more reviews is not by chasing patients or automating everything. It is by creating a simple system that fits naturally into your practice culture. When reviews become part of the patient experience instead of a marketing task, they start compounding over time and helping your practice stand out locally. Who This Episode Is For This episode is for: • New chiropractors building their online presence • Chiropractors with low or inconsistent review counts • Solo and small-practice chiropractors • Chiropractors focused on Google Maps and local SEO • Chiropractors who want steady growth without hype Resources Mentioned • Rocket Chiro chiropractic websites and local SEO: https://rocketchiro.com/best-chiropractic-websites/ • Website and SEO review requests at RocketChiro.com: https://rocketchiro.com/contact/chiropractic-practice-assessment/ • NEXT Step chiropractic business coaching: https://rocketchiro.com/chiropractic-coaching/ Listen, Subscribe, and Share If you found this episode helpful, subscribe to the Rocket Chiro Podcast and share it with another chiropractor who wants a better way to get reviews without feeling salesy.

Deciding where to stay in New York City can feel overwhelming given the number of options. In this article, we're gonna break down the simplest questions to answer before you decide which part of the city to stay in.Because the most important factor when choosing where to stay in NYC isn't just price.Here's what we'll cover:Before you look at locations, answer thisThe #1 factor for a good stay, no matter the neighborhoodA note about Airbnb and short-term, non-hotel rentalsOur 3 recommendations for the best places stay in New York CityTips for finding the best hotel rates (and comparing reviews)Note: See the full article with specific hotel recommendations here: https://rebrand.ly/where-stay-nycWhat Do You Care More About, Saving Money or Proximity to the NYC Experience?When you're trying to figure out where to stay when visiting NYC, you must ask yourself a this-or-that question. Odds are you can't have both, so you'll have to decide.The Question: What do you care more about, saving money or proximity to the NYC experience?You often, or almost never, can have both. New York City is expensive, and when you prioritize affordability, you will often trade that for distance from common NYC experiences. The same goes for the inverse.Is Saving Money the Most Important to You?You will spend very little time in your hotel during your visit to New York City. This is probably the strongest argument for prioritizing a cheaper hotel, even if it means a longer commute.So, if the cheapest lodging is your highest priority, look at places like:Hoboken, New JerseyLong Island City in QueensCertain pockets of boroughs, like Queens or BrooklynEven with that being said, I would never, ever, ever stay in the far reaches of Jersey, or distant parts in Queens or Brooklyn as a traveler. Nothing against those areas, it's just not where you're going to likely want to spend your time while visiting!New York City is a destination, and there is something to be said about staying in your destination, not near it.Is Proximity to the NYC Experience the Most Important to You?You will walk a LOT in New York City, part of why comfortable walking shoes are the #1 priority on our NYC packing list, and you will likely finish each day exhausted. Do you want to be dealing with a lengthy, challenging commute at the end of a long, tiring day?Being close to the action is not only fun, but it's practical. This is especially true for a short, weekend trip to NYC.So, if being close to the NYC experiences is your highest priority, look at places like:Upper MidtownChelseaFinancial DistrictWant even more NYC insights? Sign up for our 100% free newsletter to access:Dozens of Google Maps lists arranged by cuisine and location50+ page NYC Navigation Guide covering getting to & from airports, taking the subway & moreWeekly insights on top spots, upcoming events, and must-know NYC tipsGet started here: ⁠⁠⁠⁠https://rebrand.ly/nyc-navigation-guide

If you don't use it, you lose it. Does the same apply to AI and our brains? Today, we're talking to Jacob Ward, journalist, AI ethics and safety advisor, and author of The Loop. We discuss why AI will dissolve our brains just like Google Maps dissolved our sense of direction, how our unconscious decision-making makes us vulnerable to AI manipulation, and why kids saying "clankers" might be our best hope for the future. All of this right here, right now, on the Modern CTO Podcast!  To learn more about Jacob's work, check out his website h

In this episode, we're talking about preventive care marketing, how to attract patients who want to stay ahead of problems, not just react when something hurts.If your marketing mostly speaks to pain and urgent symptoms, you can end up in a cycle of one-time visits and inconsistent momentum. Preventive care content helps you reach the “I feel fine, but…” crowd, the desk workers, active adults, busy parents, and anyone noticing early warning signs who wants a clear plan before things spiral.You'll learn a simple framework for what to publish, how to talk about prevention without sounding pushy, and how to guide someone from awareness to taking action. I'll also share an easy monthly content strategy you can repeat without posting every day, plus the language that helps this kind of content convert.If you want to build a steady stream of patients who value consistency and long-term progress, this is for you.

Sophie Hynes (19), Natasha Maimba (24) and Kai Brosnan (26) explain how they coped this week when they did a digital detox giving up social media, Google Maps and Spotify - going from FOMO to sleeping better.

Anjali Kakkad is the Founder, Aligned Rewards - a business growth management and stakeholder alignment platform aligning 360 feedback, employee engagement, goal management, and task management. She also leads Product Growth, Strategy including GenAI and Scalable Architecture for Google Maps.

Sean Payton drops a line that sounds like a sneaky guarantee, and the guys argue if it counts. A new poll update pours gasoline on the Jets vs Giants embarrassment debate. Fernando Mendoza's interview sparks a surprisingly heated Apple Maps vs Google Maps argument. Plus, Giants fans get a letter from John Harbaugh, and the staff overhaul begins with early reports on who's staying and who's gone.

Show Summary: In this GMAP episode, Brandon Hall joins the conversation to break down what actually holds accounting firms back from meaningful scale—and why technology alone isn't the answer. Drawing from his experience as a CPA, firm founder, and real estate investor, Brandon explains why most firms don't have an operations problem—they have a sales and leadership problem. He challenges the idea that sales should be "balanced" with operations, arguing instead that healthy firms intentionally let sales outpace operations to force growth, systems, and accountability. The discussion dives into why firms stuck at the $1M mark struggle to reach $10M, highlighting the real blockers: weak accountability, the absence of a true leadership team, and outdated governance models that reward mediocrity over ownership. Brandon also addresses the role of AI, making it clear that while technology can enhance efficiency, it won't replace accountants who lead, think critically, and guide clients strategically. This episode is a must-listen for firm owners who want to scale with intention, build strong leadership structures, and move beyond survival-mode growth into long-term, sustainable success.   Website:www.therealestatecpa.com LinkedIn:https://www.linkedin.com/in/brandonhallcpa/ Facebook:https://www.facebook.com/realestatecpa Twitter: @TheRECPA   Corporate Partner:Kick - https://www.kick.co/ Profit First App Version 2.0 is here!  More Education. More Functionality. More Profit!

Five fast AI moves. One stronger Google Business Profile. More of the right patients finding you. This episode shows you how to use AI to keep your Google Business Profile Listing active and credible in a few minutes. You'll hear the key areas where AI helps, the pitfalls to avoid, and the prompts waiting for you in the show notes. Press play and turn views into appointments. Episode webpage, resources, copy-and-paste promts, & more: https://propelyourcompany.com/gbp-ai-hacks/Send in your questions. ❤ We'd love to hear from you!NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.>> Save your spot

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Online reviews are one of the most powerful and misunderstood factors in chiropractic marketing. In this episode of the Rocket Chiro Podcast, Jerry Kennedy breaks down how many reviews chiropractors actually need to compete in local search, and why reviews matter far beyond Google Maps rankings. If you want more new patients without relying on ads, gimmicks, or sales-heavy marketing, this episode gives you clear benchmarks and practical guidance you can apply immediately. What You'll Learn in This Episode Why online reviews impact Google Maps, AI search, and patient trust How reviews influence both visibility and patient decision-making Why reviews matter even for referral-based chiropractic practices The minimum star rating chiropractors should aim to maintain Why negative reviews are not the end of the world How to calculate review benchmarks based on your local market The four review numbers every chiropractor should understand Why review expectations keep rising every year How to make reviews part of your practice culture The 4 Review Benchmarks Explained Jerry outlines four key numbers chiropractors should track: Entry Point About 20% of the median review count in your area. Below this level, reviews may significantly limit your visibility. Fighting Chance (Median) The middle review count among chiropractors in your market. Reaching this gives you a realistic opportunity to compete. Dominance Level Roughly 3.5 times the median. Practices at this level often have a strong advantage in local search. High Water Mark The highest review count in your area. Not a requirement, but useful context when evaluating competition. How to Get More Reviews (Without Being Awkward) A simple framework that actually works: Provide great care and communicate well Make reviews a normal part of your practice Ask in person, not just digitally Make it easy with links or QR codes Be consistent with a repeatable plan Most chiropractors who struggle with reviews are missing multiple steps. Resources Mentioned Free Chiropractic Website & SEO Review Rocket Chiro NEXT Step Chiropractic Coaching Program Final Thought The best time to start collecting online reviews was years ago. The second-best time is today. If this episode helped you, please subscribe, share it with another chiropractor, or leave a review on Apple Podcasts. It helps this small, independent podcast reach more people who want to grow the right way.     Resources Mentioned: Free Website/SEO Review: https://rocketchiro.com/chiropractic-practice-assessment Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites

Send us a textClaudia Tomina joins Greg Sterling and Mike Blumenthal to unpack what the Google API leak reveals about local rankings, why reviews are being removed at scale, and how AI Overviews, Gemini, and agentic shopping are pushing transactions into Google's AI interfaces. A must-listen for anyone managing a Google Business Profile in 2026.Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/

In this short episode, we are talking about what actually moves the needle in clinic SEO right now, and why so many clinics feel stuck even when they are “doing all the things.”You will hear two real outcomes from clinics that focused on the right fixes in the right order, including a 30+ position jump in Google for the keyword phrase “chiropractor in their city,” plus what we are seeing with patients finding clinics through AI searches.I also walk you through a simple way to stop guessing, figure out what matters most for your clinic, and track progress without drowning in data. If you want clearer rankings in Google Search, better visibility in Google Maps, and a plan that keeps up with how search is changing in 2026, this episode will help you know what to do first.Learn more about the Ready. Set. Rank! Accelerator Program:  https://propelyourcompany.com/ready-set-rank-accelerator/Send in your questions. ❤ We'd love to hear from you!NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.>> Save your spot

Switching between Android and iPhone can be frustrating, especially for accessibility users. Steven Scott and Shaun Preece share honest experiences with Android typing issues, Gboard inconsistencies, and why some users ultimately return to iPhone.In this episode, Steven and Shaun dive into the reality of using Android vs iPhone for accessibility. From the challenges of typing on Gboard and inconsistent PIN entry to the importance of learning the “feel” of your tech, they explore why some visually impaired users struggle with Android devices like the Pixel 8 and Pixel 9. They also discuss screen reader quirks, GPS navigation with apps like Lazarillo and Google Maps, and the reliability of iPhone's consistent hardware and software. Later in the conversation, the hosts highlight the value of community resources like Accessible Android and share insights on new gadgets, from Meta Ray-Bans to accessible kitchen scales and handheld gaming PCs. Find Double Tap online: YouTube, Double Tap Website---Follow on:YouTube: https://www.doubletaponair.com/youtubeX (formerly Twitter): https://www.doubletaponair.com/xInstagram: https://www.doubletaponair.com/instagramTikTok: https://www.doubletaponair.com/tiktokThreads: https://www.doubletaponair.com/threadsFacebook: https://www.doubletaponair.com/facebookLinkedIn: https://www.doubletaponair.com/linkedin Subscribe to the Podcast:Apple: https://www.doubletaponair.com/appleSpotify: https://www.doubletaponair.com/spotifyRSS: https://www.doubletaponair.com/podcastiHeadRadio: https://www.doubletaponair.com/iheart About Double TapHosted by the insightful duo, Steven Scott and Shaun Preece, Double Tap is a treasure trove of information for anyone who's blind or partially sighted and has a passion for tech. Steven and Shaun not only demystify tech, but they also regularly feature interviews and welcome guests from the community, fostering an interactive and engaging environment. Tune in every day of the week, and you'll discover how technology can seamlessly integrate into your life, enhancing daily tasks and experiences, even if your sight is limited. "Double Tap" is a registered trademark of Double Tap Productions Inc. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

He is a god of Google Maps — an internet legend for matching a single image with a far-flung location, in the blink of an eye. But Trevor Rainbolt never wanted to be an influencer. And for a while there, he'd never even left the United States. The 27-year-old college dropout who helped us find Bill Belichick's Ring camera finally links up with Pablo to tell the sports origin story of a modern creator — from Steph Curry meme lord and KD DMs to Travis Kelce matchmaker and alleged CIA agent — while opening his aperture to the world he's been studying... then accepting a special assignment. Hosted on Acast. See acast.com/privacy for more information.

Boost your chiropractic practice with these 10 easy website tips! Learn practical fixes to attract and retain more patients, from mobile-friendly design to online booking and SEO. Implement these changes this week to grow your clinic! Episode webpage & shownotes: https://propelyourcompany.com/10-chiropractic-website-tips/Send in your questions. ❤ We'd love to hear from you!NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.>> Save your spot

Chelsea is a Manhattan neighborhood with a rich collection of bars, restaurants, and things to do. While it's known for art galleries, there is much more to see and do for visitors of all ages.In this Chelsea Neighborhood Guide, we'll dive into everything you need to know about exploring this famous section of Manhattan.Here's what we will cover:Where is Chelsea in NYC?Why is it called Chelsea?Chelsea barsChelsea restaurantsChelsea coffee shopsThings to do in ChelseaFor an in-depth article about Chelsea and to get access to a Google Maps list with ALL the places we mention in this episode, head here: https://rebrand.ly/chelsea-nycWe highly recommend you take the time to explore Chelsea when you visit New York City! Hopefully this episode gives you some ideas for the best restaurants, bars, and things to do in Chelsea.You'll Have to Check It Out - SAPPEISAN in Chelsea (part of the Chase Sapphire Reserve's restaurant credit)Want even more NYC insights? Sign up for our 100% free newsletter to access:Dozens of Google Maps lists arranged by cuisine and location50+ page NYC Navigation Guide covering getting to & from airports, taking the subway & moreWeekly insights on top spots, upcoming events, and must-know NYC tipsGet started here: ⁠⁠⁠https://rebrand.ly/nyc-navigation-guide

You don't need to be a full-time YouTuber to get results from YouTube. In this episode, you'll learn a simple YouTube SEO strategy for clinics so your videos can actually get found by the right patients. We'll cover what topics to record first, how to choose one main keyword per video, and how to write titles, descriptions, tags, and thumbnails that support YouTube search. You'll also get a quick checklist, a four-video starter plan, and the key metrics to track so you know it's working. >> https://propelyourcompany.com/youtube-seo-for-clinics/Send in your questions. ❤ We'd love to hear from you!NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.>> Save your spot

Episode Summary This week on Live Like the World is Dying, we have a re-air of the first episode of Live Like the World is Dying, an interview with Kitty Stryker about Anarchist Prepping. Kitty Stryker can be found on twitter at @kittystryker and at http://kittystryker.com/ Margaret Killjoy can be found on twitter at @magpiekilljoy and at http://www.birdsbeforethestorm.net/ Publisher Info This show is published by Strangers in A Tangled Wilderness. We can be found at www.tangledwilderness.org, or on Twitter @TangledWild and Instagram @Tangled_Wilderness and Blue Sky @tangledwilderness.bsky.social You can support the show on Patreon at www.patreon.com/strangersinatangledwilderness Transcript The following transcript was provided by a comrade who wants to help us make this show more accessible: S01E01 Kitty Stryker on Anarchist Prepping Live Like The World Is Dying #0:00:00.0# (Introductory music) #0:00:15.1# Margaret Killjoy: Hello and welcome to Live Like The World Is Dying; a podcast that explores life when it feels like the end times. I say "when it feels like the end times", and I'm gonna get into this more throughout various episodes of the podcast, because of course, the world is always ending. It's always changing the status quo. Always shakes and changes, collapses, rebuilds, all of these things. So sometimes people roll their eyes when you talk about the world ending. And sometimes that makes sense, the world has ended in a lot of different ways. But... It sure feels like the world is ending right now to me and to... Maybe to you and maybe it will, maybe it won't. Obviously what it means for the world to end is a subjective thing. But it's a... It's a stress factor to say the least, on a lot of people's lives right now. Thinking about climate change and thinking about the... The rise of global fascism. So this is a podcast that's gonna explore... Well, how we can live while we feel like the world is dying. For myself and for this podcast I've found that I focus on four different priorities. I focus on living like the world is going to end and that I might not survive, living like the world is going to end and I can try to survive, living like we can prevent the end of the world, and of course, living like maybe the world isn't ending after all. So basically hedonism, prepping, revolution, and not burning all your bridges because... Who knows, the status quo might linger on after all. With this podcast I'm probably going to focus on the middle two of these priorities. I'm gonna focus on prepping and revolution. And I'm going to do that because... Well, I've always sort of wanted there to be more information and more... More going on about anarchist and leftist prepping. Because most of the prepping world is of course steeped in... Not just like right-wing politics, but also right-wing values and individualistic values and of course as an anarchist I believe in the balance between the individual and the community and because of that I don't believe in individualistic survival. I don't believe that the bunker mentality, which we're going to talk a lot of shit on in this podcast over the next couple episodes, is appropriate to most... To most threat models. So I'll be your host, but for the most part I'm going to interview people who know a lot more about a lot of this stuff than me. As for me, I am a prepper I suppose on some level. I keep a small stockpile food. Dried food in 5 gallon buckets in case there's an interruption in... Well, food supplies. I make sure I know where water filtration is. I also keep a to-go bag and... At my house. And I keep another one in my car that's much smaller. Neither of these are a particularly elaborate. They're... They're fairly simple things I put together. And that's... That's more for my own mental welfare than it is like any immediate expectation of crisis. And I also... I live off grid. Which is not something that I'm gonna specifically advocate that anyone else do. I actually live off grid because it just sort of meets my needs here and now in terms of how I like to live. I live about half an hour away from a small city in a cabin I built myself in the woods because I like doing that. I like living that way. I'm an anarchist and that's going to certainly bleed over into the content of this show. I believe in a world without course of hierarchies like the state or capitalism or white supremacy or heteronormativity or... Or any of the intersecting oppressions and hierarchies that rule the world that shouldn't. And so of course, a lot of my... I tell you this because I want you to know my biases because I want you to come to your own conclusions. I have a bias against state and federal aid. I tend to find it to be wildly inefficient. I'm far more interested in creating a society based on mutual aid. And so... And I find agency to be wildly important. I find it very important for us to encourage each other to have agency and so I'm interested in disaster relief or crisis preparation or whatever, that maximizes individual agency, that maximize community agency and... Yeah, that's what's interesting to me so that's what I'm going to be focusing on more. This first episode, our guest is Kitty Stryker who I can let introduce herself. Thanks so much for listening. #0:05:01.9# (Musical transition) #0:05:06.5# Margaret: So today our guest is Kitty Stryker. Well actually, do you want to introduce yourself with your name and pronouns and kind of any political or organizational affiliation you feel like shouting out. #0:05:21.4# Kitty Stryker: Sure. I'm Kitty Stryker, I use she/her pronouns. I'm a... I identify myself as a leftist doomsday prepper. But I'm more of a like... Emergency prepper, street medic. I work with Struggle Of Circus, which is a of bunches of leftists and other sort of radical political groups and a bunch of juggalos coming together to help out at protests and usually do medic related stuff but also be kind of a meat wall around marginalized communities. I identify as an anarchist and... Yeah, I guess I just found it really interesting that when I was looking for communities of leftist to talk to about prepping, there wasn't anything there. #0:06:15.5# Margaret: Yeah that was... I think we ended up kind of finding each other through a similar... I don't actually remember how we first ended up talking about it. Maybe you do. But we've been, for anyone who's listening, Kitty and I have been talking vaguely about how we needed to do something about this... This lack of... #0:06:34.2# Kitty: Lack of information, yeah. #0:06:35.9# Margaret: Yeah. Because so much of the information that's out there about prepping is not really applicable, well, to anyone realistically. But certainly not necessarily applicable to people whose ideology isn't "fuck you, I've got mine", you know? So... #0:06:53.5# Kitty: Right and I think... And it could be actively hostile in forums and stuff. Like places that you wanna go to ask for information and ask for advice become really hostile when people are talking about how much they want to kill antifa or of like... "I can't wait til the race war". It's not really a very comfortable place to ask questions about fortifications. #0:07:19.5# Margaret: Yeah. That makes sense. So why don't we start by kind of talking about the general conception of preparedness and kind of what is leftist or anarchist prepping or preparedness. As... At least as you can conceive it. #0:07:37.7# Kitty: Sure, well, so for me I grew up with parents who are sort of like... Suburban homesteader types, with a mixture of prepping. But are also hoarders so while they have everything you would need in an apocalypse you also wouldn't necessarily be able to find it. So I kinda grew up with the hoarding tendency that they think comes with a lot of prepping. You wanna have lots of things that seemed very important. But also this desire to try to make it organized and make it easily accessible. I realized fairly quickly that while I'm more of a stay-in-place kind of prepper and sort of emergency preparedness person, I also will potentially need to be able to put what I need a backpack and carry it with me. At least for a mile or two depending on the emergency and if I have so much stuff that I can't practically do that without a car, it's not really going to be that useful. I live in earthquake country so I just have to anticipate the roads are going to be kind of a mess. So that was sort of where I came from, was this not very political, camping and also very pagan, getting in touch with earth kind of thing. Like my parents beehives that drives all of their neighbors off the wall. They hate it. #0:09:12.7# Margaret: That's interesting. I've only a couple times been around this, yeah, suburban homesteading idea where you have access to a little bit of land. Not necessarily so much privacy, not so much... Place where you can keep your bees. #0:09:24.5# Kitty: Nope, no privacy. Everyone in my neighborhood is like, "That's the witch house. You can tell because there's thirteen sacred trees in the front lawn. And her dad goes outside and scythes the lawn." #0:09:38.1# Margaret: Wow. #0:09:39.7# Kitty: I don't think he's actually even done that in years so I think it's just an overgrown tangle at this point. #0:09:45.9# Margaret: Well that's even more fun. #0:09:46.7# Kitty: But we have like... We have a pond in there. There's a little herb garden, a veggie garden. We have a crow feeder. It's... It's elaborate. #0:09:56.8# Margaret: I'm imagining this on like a quarter acre, half acre. Is that..? #0:10:00.5# Kitty: Yeah. Yeah, pretty much. With manicured lawns right next to us on either side. #0:10:08.5# Margaret: Well, that's a... #0:10:09.1# Kitty: Really... That's where I was raised. I think that explains a lot. #0:10:13.7# Margaret: Okay. It's an interesting metaphor for being the one person who's... You know, either prepping or being a hoarder. #0:10:22.4# Kitty: I've been the one person for a while. Yeah. But I think that that's in such staunch contrast to doomsday preppers which is what most people think of when they think of prepping. They think of like, "Oh, that's those rednecks in the middle of the really rural areas with their bunker and their nine million guns and their giant water containers." And they're, you know, being completely convinced that there's going to a nuclear war or there's going to be... I don't know. What are some of the other disasters that they're always prepared for? Well, I mean like, definitely race wars. Definitely one of the things. #0:11:09.1# Margaret: Yeah, I mean and that's kind of the... I feel like that's the tell between whether you're talking to a racist prepper or a... Well, obviously if someone's talking about a race war they're clearly racist. But... You know, there's a tell of whether or not they're obsessed with like the... The boogaloo or if they're obsessed with... You know, the possibility of invasion or... System collapse in general. #0:11:32.3# Kitty: Right, right. And like what system collapse looks like. Like what are they actually afraid of, I think is very telling. A lot of times you'll see people say, "Oh, I'm afraid that people are going to come and murder my family for my resources because my resources are so awesome that everyone for miles around is going want to come and murder me." Which, first of all, if that was true I would not be saying it on the internet. That just seems like a bad idea. That's... My boyfriend and I watch doomsday preppers and talk about how we would raid their bunkers because they show us everything. And that just seems very shortsighted, if that is indeed what you are worried about. #0:12:22.2# Margaret: Right, as compared to just kind of showing off and being excited about... Like kind of nerding out about gear... #0:12:27.6# Kitty: I think it's like... Yeah, it's like nerding out and they think it's more of a threat than it is. I don't know. I think... I think it speaks to a desire for conflict that I don't personally have. I don't want to have to use my apartment complex to snipe people. I just don't want to do that. I just wanna be able to grow a garden using a discarded... Shoe organizer from the broken down Ross down the street. That's my type of prepping, rather than preparing for endless violence. #0:13:10.4# Margaret: Yeah, there's kind of a... I feel like one of the main myths or concepts that I'm trying to get across with this podcast... Not a myth I'm trying to get across this, prove that something is a myth, is the bunker mentality is the "I've got mine, fuck you" mentality, that is so common in prepping circles and it's... It's really off-putting because... I mean, even... Even from a pure self-interest point of view it just seems so dumb. So you hole up with your five closest friends in the middle of the woods during the apocalypse, and that's like all fine and good until your appendix bursts and you forget that you're not a surgeon and that your brother isn't a surgeon, you know? And... #0:13:56.0# Kitty: Well you just need more useful friends. #0:13:57.9# Margaret: Well, sure but... #0:13:58.7# Kitty: That's what I did. #0:13:59.2# Margaret: But what if you are the surgeon, right? And then your appendix bursts. #0:14:02.4# Kitty: Well, yeah. Then... Yeah. Then... Then... Well, then you just die. I mean, that's the thing. I think that they... They're so afraid of violence coming from other people that they don't... A, think of the violence that could happen amongst themselves which is kind of inevitable if you're locked in a bunker together. And there's... Especially if there's power dynamics in place and stress, then I feel like there's gonna be some abusive dynamics that come out of that. So if you're not prepared for that, it doesn't really matter how good your resources are. And there's... So that's just even within your unit, and then never mind if you're then expanding out to like... Do you know how to do literally everything in the world? Because you're probably going to help. It's the same as the idea about currency. Everyone's so keen on like... Oh yeah, make sure that you have currency. Make sure you silver buried in your yard. Like... What are you going to do with that, really? Like... I mean... It's cool, I guess. But unless you're going to use that as a brick... I don't understand. #0:15:12.3# Margaret: Well I guess it gets into... In some ways, I think the apocalypse... People who think too much about the apocalypse, whether on they're on the left or on the right, or just bored centrists or moderates or whatever, I think that people are thinking about and imagining clean slates and imagining about how they would like to act and what kind of societies they would like to create, what kind of dynamics they'd like to create. So it's really easy for someone who, say of a libertarian mindset, to be like "Well, of course gold is what matters because we're all going to trade resources. There's definitely going to be market economics after the apocalypse because we're going to institute market... Economics. And then maybe like... Those of us that are like, "Wow, the market's a dumb thing and isn't really particularly interesting to me at all." Like, yeah I have a really hard time imagining that I'm going to be doing much... Even bartering after the apocalypse. Like, I'm... I'm either like rolling with people and sharing shit or I'm keeping shit to myself but like... I'm not gonna be like, "Well, these three bullets are worth that tourniquet," or whatever, you know? At least that's my conception of it. That's when... When I like to imagine the end of the world, which is not actually something I like imagining anymore, but I'm imagining something that is closer to the ideological interest that I have. Which is maybe a fault of mine, maybe that's a blind spot of mine. #0:16:39.5# Kitty: Well, I don't think that's... I don't think it's necessarily a fault. I mean, like one thing that I think when... You know, I have a group friends that we talk about this stuff a lot amongst ourselves. Especially because we're within bicycling distance from each other, so we're sort of like, "Okay, if there is an emergency, we're pretty sure that we could get to each other." But we all have... Slightly different ideas of what we would like to see happen which means we also have a different... Like different ideals and different areas of expertise. And I think that that is actually super helpful. I don't know that I would want to be in a group that everybody thinks the same way, as long as you think cooperatively versus competitively. And for me that's what's important. I don't really care how we get to cooperative instead of competitive, but that's what I want. #0:17:33.5# Margaret: Yeah, that makes sense. So, look, I want to talk more about... Okay, one of the things I really like about prepping in general is that it can be very practical. It's not, it's... Obviously a lot of it is not practical at all. But like... But to take this conversation practically for a minute... Like, what you do... Not necessarily... Both in terms of things that you keep around, but also what are your plans? You talked about bicycling to meet up with your friends. What is... What kind of preparedness do you personally practice? #0:18:05.4# Kitty: So my boyfriend and I talk a lot about what our plans are. Pretty much every three months or so. And we're mostly... And ust to give some context, we're mostly prepping for an earthquake, for a big earthquake, because that's the most likely thing to happen here. I guess there's some possibilities that will end up having a bunch of neo-nazis coming and terrorizing us but I think they've gotten tired of Berkeley and have moved to Portland instead so... We're probably fine for now. So we talk a little bit about what are the risks that are current, what are the resources that are currently around? Maybe... We've been talking about creating a map, like actually getting a map and write, marking down important things that we might want to know where they are when you don't have Google Maps for example. So stuff like that is really important. Like the sort of... Preparing... For immediate needs and also for where you are going to be able to get resources. What area is around that could conceivably be turned into a garden if need be. Which we're actually lucky, we have a park really close by. And we also make a point to know our neighbors. Both our housed and houseless neighbors. So having good relationships with them is really helpful and like giving them ideas of how to be prepared so that we're not overwhelming ourselves trying to take care of them as well as ourselves. So you're trying to match up add the younger folks with older folks or able-bodied folks with people with disabilities so that way there's... It's easier for people to mobilize and so that we know who in our area is going to need help. So that's some of the community planning stuff that's not even focused on my group of hyper-focused friends but just making my environment less chaotic. And so that's sort of like... And again, like a garden, it takes some pruning and some cultivating and a little bit of upkeep but I feel reasonably confident that my neighbors are going to be able to handle themselves. Which is my first big concern because then I can start worrying about things like, what do I personally actually need? One thing that is kind of difficult, I live in an apartment and we don't have a huge amount of space. So I can't have buckets and buckets of freeze-dried food. We do tend to have a lot of canned food, we do tend to have a lot of nuts and dried fruit and stuff like that around so that helps a little bit. It makes it easier for us to find stuff in rubble that we can eat. We also have a... A dresser that we put our prepper stuff in and it's sorted with medic supplies in the first two drawers because that's sort of my specialty... That's my area focus. And then we have sort of more general supplies, so that's where we have LifeStraws and we have bandanas and we have masks for filtering out smoke or disease. We have lots and lots of gloves, we have... Water filtering tablets, we have a bunch different kinds of fire starters. So we sort of put together a compendium of things that we felt would be useful. And then what's probably the least practical thing is my... In the main living room I have a hatchet, I have a walking stick, I have my camping stuff. So it's not all condensed in one place but I have... I do have a spare tent at my partner's house and I have a medic bag. A fully packed medic go-bag that I take to protests in the trunk of my car. So that way I can... I have one medic bag in the house, I have one in the car, and I usually have one at my partner's house. Sometimes I have one at my local bar too but that's the one that usually get used if I go to a protest 'cause that's near downtown. But just having pockets stuff... And then I have a storage unit downtown as well. So I figured it might be more difficult to get into my storage unit but at least it's underground and that would be not a bad place to have some stuff that I don't need immediately but might want down the line, yeah. So... But it's sort of a pack rat... Pack ratty, squirrel type prepping. Of burying little caches... #0:23:27.8# Margaret: I'm impressed because you're... Yeah, you're managing to successfully do in an urban environment what... Well... Something I associate more with the rural environments of... You know, one of the things that I was realizing... #0:23:41.1# Kitty: It's harder. It's harder, but it's only harder if you care about being the only person who can get to it. And I don't really care so much about that. I just wanna have access to it. I'm... Because, for me, I'm someone who... I saw a guy on a scooter get hit by car. I was so glad I had that medic kit on me so that I could actually help him out. And immediately help him out. I'm so glad I had that expertise. So... And actually that's one thing that I also have is a first aid book because, again, I don't know how to do everything. But if I have a book, I can probably figure out how to do most things safely. So... #0:24:26.7# Margaret: What's the book? #0:24:29.4# Kitty: It's an old field manual medic guide, I forget what era. But I prefer to try to go for stuff that's military because... Or serious environmental wilderness strategy guides because then they're not focused on you having access to a full hospital. It's not ideal conditions. Sometimes first aid advice is like, "Oh well just call an ambulance" and it's like well that's not really practical in the sort of situations I'm preparing for so I prefer to look at older stuff. And then take newer knowledge and pack that on top. But knowing how to do some of these things when you don't have electricity, a lot of modern medicine depends on electricity, depends on you having access to different kinds of medications and solutions that might not have. So I think it's kind of... I don't... Until I have to do it in practice I don't know how useful it actually will be. But I'm interested in learning how have people prevented disease... In wartime, in... A forest in the middle of nowhere versus what you you would get trained necessarily if you're getting CPR training for your work. #0:26:08.8# Margaret: Have you taken the wilderness first responder course or anything like that? #0:26:12.4# Kitty: I want to so badly. I'm hoping that I can save up for it or have somebody gift it to me. But that is on my list of, oh my god I would... That be so dreamy. But... I really... I just also am just also am obsessed with medical stuff. I guess that's... That's one thing I would really recommend for people curious about prepping. I would say while it is nice to be able to have information about a bunch of different areas, find the thing that you're really interested and nerd out on that. One of my friends is really, really into finding plants and urban foraging. So that's her area of expertise. It's like, oh, she can tell you every plant you can eat within two miles of your house. And that would be really useful, it's not necessarily something that my brain can hold onto... As easily as medicine stuff. My partner is really good with weapons and... Building shelters. It's not really my area so it's nice to have somebody who can teach me just enough but also has a lot more expertise. #0:27:29.4# Margaret: Yeah, that's something that I... I think about a lot in terms of even just the world I wanna live in. I'm really excited about the idea where we... Instead of having a generalism versus specialization kind of argument, it's another bullshit false dichotomy, probably we should all as much as we can generalize as broadly as we can and then pick the things that stand out to us to specialize in. Like, I don't need to know how to do surgery but I should probably know first... Literal first aid. Like first response... Like there have been a number times in my life where I've... I'm incredibly squeamish, I hate medical things, I hate thinking about it the way that like... Like someone showed me how to use a tourniquet and... You know, I disassociated in order to learn. Because the concept of thinking about like... Arterial bleeding doesn't work for me. But I know that I need to know how to do that so I learn pretty much by disassociating and then kind of when things happen I like disassociate again and then deal with it. #0:28:34.6# Kitty: Yeah, I mean there's some practicality to that. When I was doing medical work at protests I really underestimated how traumatized I was until months later... When I was like, "Wow, I just didn't have feelings for a while." It's a lot and I'm... I love... See, I'm not squeamish at all about that stuff but I'm impatient so like building structures is not my thing. It's like, I could learn how to do it but I don't even put up the tent when I go camping if I can avoid it. So... Knowing that I have a good solid group of people around me who are really excited to do that stuff allows us to do the thing we're excited about but also in case something happens to that person, we know how to do it we just don't like it. #0:29:26.1# Margaret: Yeah. Or at least have a... Can do a rougher version of it, you know? Can do a... I had a... I was just talking to a friend about all of this. I actually don't remember if it's... I'm recordings these interviews out of order from how they're going to play. So I was talking to a friend of mine who's a... A medical professional and he was talking about how in a crisis situation if you have two people, maybe what you want is a nurse and a world class generalist, you know? As like the two people that you need. #0:29:58.8# Kitty: Pretty much. I think having a medic... Like I think everyone should have basic medical training, just basic shit, because that way anybody can do an emergency... Like, okay, "I can put gauze on this and stop the bleeding." That's what I need from people. And every time I go to a protest, people are asking what they could do to help and I'm like, "Just do that. Just do that, only." And help people with sprained ankles and keep them hydrated. 'Cause if you can do all of that then I can focus on stitching someone's head together. That's what I need to be able to be focused on because I'm not the squeamish one. So... Yeah, I think that helps a lot. Also coming up with things for you to do, that gets ignored a lot on prepper forums. At least the ones I've been on. They talk a lot about like, you know, "Okay, you've gotta have all of this foraging skills and you gotta have shelter building and you gotta have all these supplies in order to make all of this stuff," but there are no downtime options. And you're gonna have downtime sometimes. Like you're gonna get sick eventually, if nothing else. So make sure you have stuff to keep your mind busy during those times. 'Cause watching "Alone" for example, I don't know if you've ever seen that one but they put these people by themselves in the middle of the... Was it Canadian wilderness I think for at least the first couple of seasons? And they have to do everything from scratch. They have some supplies on them and a good supply list. But they have to pick like... 1 of 10 items, or 10 different items out of a list of like... pre-approved 50 different things they can have. So have to do a lot of stuff by themselves. And almost every single time the thing that gets to them is just a lack of food and boredom. And if they can keep themselves busy, somehow, like making music or making art or building... Like adding decorations to their shelter, then the fact that they're hungry doesn't bother them so much. But if they don't have anything like that, they're not creative in any way, then the fact that they're hungry literally gnaws away at their brain. So I just think that's a really interesting aspect... Like thinking a lot about mental health in an emergency scenario because I think that gets ignored with a lot of right-wing prepping forums and stuff like that. #0:32:53.6# Margaret: Yeah. Yeah I wonder what... I feel like there's just the deck of card, is what's written about in all the things. #0:33:03.3# Kitty: Yeah, it's always recommended. Always have a deck of cards. #0:33:05.8# Margaret: Which is like... You can tell that they wrote that in the 50's or whatever, you know? #0:33:10.1# Kitty: Right, in that... Part of it's gonna be like, "Oh, like for gambling in order to entertain yourself if... Gambling with the no money that you have. I don't know. It's just... I would much prefer to have... I don't know, Codenames or something. Endless replayability. #0:33:31.2# Margaret: Yeah, I feel like there's a... #0:33:32.1# Kitty: I mean, but... #0:33:32.8# Margaret: Go ahead. #0:33:32.8# Kitty: Let's be honest, I'd be playing Dungeons & Dragons. In my tracker tent as an actual ranger. Playing Dungeons & Dragons. #0:33:45.2# Margaret: You wouldn't play... What's the opposite of it? The dragons play, they play... Humans and Houses? #0:33:51.3# Kitty: Oh, yeah, maybe that too. I don't know, mix them up. Mix them together. #0:33:56.3# Margaret: You'd have roleplaying about what would you do if apartments still existed or whatever? #0:34:00.4# Kitty: Yeah. #0:34:02.7# Margaret: I think that... #0:34:03.3# Kitty: I mean, I guess I don't... I'm not that scared of that. It would be uncomfortable and I'd probably hate it a lot. I'm a house cat. But, you know, I'm not that worried about it either. And I think part of it is because I just made being prepared, knowing where my go-bag is at all times just part of my day-to-day existence. So it's just muscle memory at this point. #0:34:32.8# Margaret: Yeah. Earlier in our pre-conversation, when we talked about what we might talk about, one of the things you brought up is the ableism that exists in a lot of prepping conversations and I was wondering if you wanted to talk more about that. #0:34:46.0# Kitty: Yeah, so I noticed that a lot of discussions on what your go-plan is involves being able to walk long distances. Presumably because they figure walking a long enough distance would get you to area of wilderness, that they feel would be more suitable. I... That is really impractical for a large number of people. People with small children are going to struggle with that. Elderly people are going to struggle with that. People with disabilities are going to struggle with that. Some people with disabilities aren't going to be able to do that. It won't even be just a struggle, it's just impossible. So I think the... We need more diverse resources and we need to talk seriously about how to make this accessible for people who aren't in their... Super hyper fit, in their 30's, ready to charge over a mountain. And in the bay area you could you could walk for eight hours and I don't know that you would find a bit of wilderness... So I don't think that's necessarily the most practical option for all people. #0:36:08.7# Margaret: it's funny to me that all this stuff about going to the wilderness because I live in... Not the wilderness but I very rurally. I live in a house that I built at the end of a... Beyond the end of a gravel road like every stupid stick of my fucking cabin I had to carry up a hill on my back. I actually started building it with a chronic injury and then managed to... Physical therapy my way... This isn't a... Statement about ableism, just the weird stupid shit of building this fucking cabin I live in. #0:36:40.6# Kitty: But looks really cool. #0:36:43.0# Margaret: But there's... Thanks, yeah, no I'm really proud of it and it's funny because actually it's a brilliant place to live during civilization. But if there were some kind of crisis, I would probably get my to-go bag or my car presumably but let's pretend like that's not an option for whatever reason, and I would walk to the city. Because the city is where people are and that is where we can keep each other safe. I think people have this conception of... That people are a danger and that's true, people are dangerous, right? But the wilderness is really fucking dangerous too. And... #0:37:23.7# Kitty: People really underestimate how dangerous the wilderness is. They underestimate how cold it is. The cold will kill you, the wet will kill you. #0:37:34.4# Margaret: Yeah and so getting to... I don't know for certain, it would really depend on the threat, but I would presumably go to a place of higher population so that we collectively can figure out what the fuck to do. And maybe the fact that I have access to certain resources by living on land can become useful to people. And that would be my hope. I could easily imagine a situation where you have, as part of your prepping, you would have... The rural... With rural living access to space. You don't necessarily have access to anything else but you often have access to space and... So you can store tractors and you can store strange devices... Like devices that have very odd and specialized purposes for building or something like that. But then again, the thing I'm slowly learning is that cities have all of those things too. It's just that not necessarily each individual is going to own them. Because not everyone lives on a farm. #0:38:36.4# Kitty: Right. The city owns it or the government owns it. But yeah, there's plenty of parking lots. #0:38:42.5# Margaret: Yeah, that's true. #0:38:45.8# Kitty: So... Yeah. I mean, like... Oh, god. I'm trying to remember what the name of the show was. So I... I watch a lot of prepping and wilderness survival based shows. Somewhat to remind myself that nature is dangerous and also because I find them very amusing. And there was one that was... It wasn't entirely clear if it was a reality show or if it was scripted or both. Pretty sure it was both, but they were in LA. And I forget what they had decided ... The LA one I don't think it was a disease. They had a different calamity happen each season. And in the first season they had a good variety of people. They had several mechanics, they had a couple of nurses and doctors. They had martial arts teachers. So they had a good cross-section of people. And they did decently well surviving in a big warehouse in LA and came up with some incredibly inventive weapons and things. I remember they created a flame thrower out of bits of an old car which was stunning to watch. But then the second season they were in New Orleans, in some of the areas that have been devastated by Katrina. And they had underestimated how swampy it was and how hard it was going to be to get food and how there were tons of snakes and alligators that we're going to kill you. And also that one had a disease element so every once in a while someone would get claimed by a contagious disease and they would just start disappearing. But the thing that really got to them I think is that they didn't have a very diverse group of people. They had a lot of schoolteachers and artists and that's great, that's important stuff, but if they don't have any trade skills as well, they're gonna drop like flies. So it's really important to take your creative energies and learn how to do something that can embrace that but also has a living purpose. #0:41:12.1# Margaret: Yeah. Yeah, as a generalist I think about that where most of my skills are graphic design and audio which is great when you want to start a podcast, if you have been doing electronic music for twenty years or whatever, you know? But I think I've really consciously been working on developing my skills that are not only on a computer, you know? For kind of this purpose. #0:41:39.1# Kitty: Well, hey. Electronic music and audio says to me, making ham radios. Practical and useful. There's always something there, it's just like finding what those things are. Though I will say this, the first season in the warehouse in LA they had a big issue with masculinity. #0:42:04.7# Margaret: I only watched the second season. #0:42:05.4# Kitty: Everybody was... #0:42:06.9# Margaret: I watched the one where they all... #0:42:07.5# Kitty: The first one is great. It's like all these male mechanics shouting at each other about how to fix something better and then this female mechanic just goes and does it. #0:42:16.8# Margaret: Yeah, that sounds like a perfect metaphor. #0:42:19.1# Kitty: And then they when they all brag about how proud that they came up with this idea and she just rolls her eyes and you're just like, "Yup, that's how it would be pretty much." And that said to me a lot about mediation. Knowing how to mediate, knowing your own triggers. Like knowing your own mental health stuff so that you can then navigate other people's mental health stuff. That's also super important. And easy for anybody to do. #0:42:44.9# Margaret: Yeah, yeah I think knowing different organization models. Like I think knowledge and facilitation is a really important skill. I think people basically pick whichever organizational model seems to be practical when the existing larger structure goes away. And I've been in spaces where we haven't been sure how we're going to organize ourselves and I'm surrounded by a bunch of non-anarchists and then I'm like, "Well here's this model where we're all equals but we still actually figure things out." And it just works as compared to I'm pretty sure if someone had been like, "Here's the model, I'm pretty much in charge." And maybe it'll be like some veneer of democracy where he'll be like, and I'm just going to use 'he' for this imaginary patriarch... #0:43:28.5# Kitty: I wonder why. #0:43:29.7# Margaret: He'll be like, "I'm in charge and the we can have a little vote about that if we wanna prove that I'm in charge," you know? And everyone will be like, "Well, he's the one who is offering to get shit done." And what... Of course what people fail to realize is that's like... We get shit done, collectively. Whether it's collectively we do it and someone is taking the credit by being up top, you know? Or whether we do it... So that's one of the things that I think about with prepping. How to... And I think that's maybe one of the things that right-wing preppers are afraid of is they're like... They don't have... The only people skills that they know is this hierarchical system. Well, I guess there's plenty of leftists who also only seem to know hierarchical systems. But... #0:44:13.2# Kitty: I mean it's a pretty... It's a pretty common system. That's why... That's why I kind of enjoy the, everybody gets to be an expert in their own thing so that nobody is super... Nobody can be too pleased with themselves. Keeps everybody humble, I think. #0:44:34.3# Margaret: Yeah. So the one other main question that I... Or thing that I kinda wanna hash out with you for this which is probably gonna be the first episode, everyone who's listening will know whether or not it's the first episode. It will be very embarrassing if this is the seventeenth episode, but... Maybe talk about different threat models. That's... How we we determine what we need, of course, is dependent on what we think is likely to happen and as there's no one-size-fits all. And so you say the primary threat model that you're working with is a natural disaster. Do you want to talk about that or do you want to talk about other threat models or... #0:45:12.8# Kitty: Sure. Well, I think... Okay, a great example is the things that I want for a earthquake is not necessarily what I would want in a tsunami, right? Those are very different natural disasters. As somebody who grew up in hurricane country-ish, you know, it was just really really wet. And having a dust mask would not have helped me in any way. But I would be at much more risk of getting trench foot so that would be like, waterpreoof boots would be way more important. So some of it's knowing your environment and being aware of what your environmental concerns ar. Like living in a city, asbestos is a big fundamental concern. So having dust masks is really important. I feel like I read once that most deaths aren't... In an earthquake, come from inhaling the debris. And that... That causes some of the worst injuries because there's just all of this dust everywhere and... I know that was definitely true with the fires. A lot of people have... Still have some... Some still have breathing problems now from the various fires that were going on in Northern California. So knowing what you need to be concerned about. Like with earthquakes, knowing that the roads might not be super useful to drive on. So having alternative plans for that knowing where your bike paths are. Knowing... If you have a wheelchair for example, maybe thinking of a way to add some tread on your wheelchair might be a practical option. I have a beach cruiser. It's not a racing bike by any means but it's heavy and it's easy to find the parts. And it's really easy to fix myself, that's why I chose that. So thinking about what you can actually do, I think is helpful in figuring out your... Your strategy. I know that I don't know enough about my car to be able to completely dismantle it. However, I do know somebody who does know enough about my car to do that. So I can bike to him and then have him do that. So coming up with those kind of like, "Okay, if this then this, if this then this" strategies helps me at least, I have a very ADHD brain. It helps me have a... A process to go through. Now in California, earthquakes are a big concern especially in this area but fire is also a big concern. And the way I would prepare for a fire versus an earthquake, I would be more concerned about my paperwork disappearing in a fire than an earthquake. Though to be completely honest I'm not that fussed about my paperwork in general. I don't think getting rid of paperwork is the worst plan. But that's not what the government wants to hear from me. So I have... I have some paperwork in a folder that's easy to access if I need to grab something go because my apartment is burning but I wouldn't be as... I wouldn't care much about that if it was an earthquake because in my consideration there would will be enough of a drastic interruption in services for an earthquake that I don't think that that would be an immediate need. #0:49:16.3# Margaret: Yeah and you wouldn't certainly be the only one who has lost their paperwork. 
#0:49:20.4# Kitty: Right, exactly. Exactly. And again, I think that we use paperwork as a penalty for so many people that... Maybe mucking up that system a little bit is a convenient little thing I can do on the side. So I... Yeah, I guess... And all of that is completely separate from thinking of having invaders come and try to take my apartment away from me or something. That... I usually strategise for that by thinking about what my plan are if the cops get even more out of control. #0:50:02.9# Margaret: Right. Like fascist takeovers is on my... On my threat model list, you know? #0:50:08.9# Kitty: Yeah, yeah, totally. And you know... The cops have been pretty shitty around here for quite a while, so... You know, it's been a slowly increasing... Plan. But I mean... For me, I'm not interested in trying to shoot my way through the cops. I have no problem with people who that is their plan, I think it's great that there are people who are inclined that way, but I'm gonna go full rogue. I'm sneaky. I'm going to go to the sewers. I'm not as... I'm not as interested in that kind of direct conflict. So my model for that... Or like my managements for that would be really, really different from natural disasters. And I kind of feel like that are all the things that might actually happen. I mean, I guess a meteor could hit but... Eh. The prepping I do for every other disaster would be fine for that probably. Or I'd be dead. And wouldn't care. So... How about you? What are your... What's your threat model? #0:51:23.0# Margaret: So I live on a floodplain. It's not supposed to be a floodplain but global warming has made it a floodplain. And the mountains... When I first moved to the mountains, I grew up in the foothills, and when I moved into the mountains it... It kind of blew my mind that flooding is a problem because in my mind I'm like, "Well, everything is high up" and actually flooding is at least as much of a problem in... Well, the flooding is a problem in a lot different places, you know hurricanes cause floods, but flash floods in the mountains are very real especially in an era of mountaintop removal mining. which is not immediate thing immediately around me but it certainly affects places within a couple hours of where I live in Appalachia. But, you know, storms... Like the weather patterns are just changing dramatically and by living in rurally I'm not as defended against that in some ways because there's not a large crew of people working to try and figure out how to make sure that the little place that I live is... Is safe. And so we have to do it to whatever... Because you're not supposed to mess with of waterways, we have to do it through the state and all that, but in the meantime our land floods. And so... It flooded a couple days ago and I had to go out and try and prevent it from getting worse through whatever means. And... And I actually had this moment, you're talking about paperwork, I started walking into this flood with my wallet in my pocket. And then eventually realized that that was a bad idea. My wallet does not need to be in my pocket. I'm not going to get asked for my papers or need to purchase anything while I'm walking into this flood and... And so it's a... So natural disaster is like the top... Climate change affecting everything is my top threat model where I live. But fascist takeover is on there and fascist takeover... Is a really different set of problems. #0:53:42.9# Kitty: Yeah. And it's different kind of... #0:53:43.8# Margaret: And a lot of it still comes down to knowing your neighbors. #0:53:46.1# Kitty: It's a different set of prepping as well. It's a totally different set skills. #0:53:50.8# Margaret: Yeah. And I mean there's... And one of the things I was thinking about is... The thing I was really... That I realized, a lot of my... I've spent a lot of my life living outdoors. I was a traveling anarchist living out of a backpack, and I was a forest defender and was a squatter and I lived in a van, and now I live in a cabin. Almost half my life I've lived out... Off grid, essentially. And I was thinking how when in February I'm waist and sometimes chest deep in water, I was thinking how glad I am that just kind of by default prefer certain types of practical clothes. It's funny 'cause I... Most of the time... I built my house wearing a dress. But when I'm like, "Okay it's rainy," and I put my puffy vest and my waders, my muck boots, and wool socks. And I wasn't nearly as concerned about hypothermia, which is a major problem in floods especially in February, just because I wasn't wearing much cotton. And it's funny like because I never think about my outdoors skills. Like how to start a fire with tinder and flint and steel and all that. That's not... I don't really see a version of the world where I'm living in the woods alone and hunting squirrels and whatever the fuck, you know? But there are gonna be moments where I might be like... Needing to not get hypothermia while I'm trying to clear up a dam that's forming or whatever. #0:55:26.9# Kitty: Yeah, yeah. Two pairs of wool socks should be on everyone's list in their go bag for sure. #0:55:34.3# Margaret: Yeah, I keep a second vest... #0:55:35.7# Kitty: And the more wool clothing you have the better. #0:55:39.4# Margaret: But what's funny is than I was thinking that through when you're talking about fires, I was thinking about California, I was like... Well, actually the same clothes that are really good in flood and maybe a tsunami are not good in fire. You don't want to wear synthetic in a fire situation. So... But over all... #0:56:00.1# Kitty: But you actually do wanna wear cotton. #0:56:02.6# Margaret: Yeah. Yeah... #0:56:05.0# Kitty: I remember I used to... I used to blacksmith with my dad and he would be like, "What are you wearing? That's really impractical for this." I'm like, "It's fine. It's cotton, it'll just roll right off. You can't catch fire in cotton." He was like, "That's not really true... But it's more true, I guess." #0:56:22.2# Margaret: It's better than polyester. #0:56:24.0# Kitty: Yes, certainly, yes. #0:56:25.3# Margaret: It's not going to melt into your skin. #0:56:27.9# Kitty: I have melted through so many skirts with some prep butts for sure. And I'm sort of learning at this point that that's... That's a concern. But yeah, I mean that's definitely an area of my prepping that I need to be better about. Is just having practical clothes. I don't have that much in the way of practical clothes that can fold up really small and actually keep me warm or keep me cool. #0:56:59.3# Margaret: Yeah. But sometimes people over... Overestimate the importance of this. I've definitely gone hiking in maxi skirts all time. And every time I go hiking with someone new in a maxi skirt they're like, "Margaret, do you wanna wear that?" And I'm like, "Are you fucking kidding me, I've been hiking in these skirts for the past fifteen years I know what the fuck I'm doing." Yeah, they might get caught and rip on things but whatever, you know? So there's a... There's a... I'm suddenly defensive about like, "Oh no, you don't need practical clothes." I don't know, maybe... Maybe we all need practical clothes. But maybe sometimes... #0:57:31.7# Kitty: You definitely need socks and I would recommend more than one pair of underwear. Probably cotton just for... #0:57:38.9# Margaret: But that's, yeah... #0:57:39.2# Kitty: Keeping your genitals fresh. But other then that... You can figure it out. I mean... But also clothes are not exactly in short supply either. There's a lot of trash fashion that we can pad up to make something acceptable. #0:58:01.8# Margaret: Well, in a lot of disaster areas people gather clothes to bring there and all the people there are like, "Why did you bring us fucking clothes. Bring us fucking clean water. What you doing?" #0:58:12.6# Kitty: Well they're bringing clothes because you can't burn them in India or China anymore, right? So it's like, "Oh, we'll give it to poor people." #0:58:22.1# Margaret: That way we get to feel better and clean out our closet, yeah #0:58:25.7# Kitty: Yup. I mean it's just... I guess that's another... That another threat, is just being buried under stuff. Just trash. Just being slowly buried alive under trash. #0:58:39.4# Margaret: Well that's the... That's the status quo problem, right? There's... If the world doesn't end and it keeps going the way it goes that's also kind of horrible. #0:58:49.7# Kitty: Yeah, yeah. Well, I guess actually another threat model that I think a lot about is disease. Disease is definitely a big concern. We... I live in a city where everyone is on top each other. So... A disease can spread incredibly quickly. I remembered there was a person who went to Berkeley Bowl who had the measles or something and they just quarantined Berkeley bowl. And I was like, "I'm not leaving the house for two weeks, just in case, who knows?" And that's even with having a vaccine. It's just... Knowing that when the electricity fails a lot of things like vaccines are going to become a lot more difficult, if not impossible... #0:59:43.0# Margaret: To acquire or whatever? #0:59:45.1# Kitty: And then... And then it's... Yeah, to acquire, keep them cold. To refrigerate medications, that's not going to be possible. So figuring out that is also something I try to be somewhat aware of. Having alternatives to medication, having alternatives to street drugs also. So knowing about... Knowing how to use Narcan. Knowing a little about... I don't even know how to pronounce that, I've only seen it read... Kratom? #1:00:23.5# Margaret: Kratom I think. #1:00:25.6# Kitty: Yeah, so that has been used by a bunch of my friends when they've been withdrawing from opiates. So having stuff that could work as an alternate... I've always packed some pot in my medic bag even though I don't smoke pot. Because it's so useful for so many different things... That it's worth just having it in there. And that's something that could be a real problem. A bunch of people withdrawing at once... Is a huge problem. A bunch of people getting sick at once is a huge problem. So having alternatives for that stuff is something that I'm looking a lot more into. #1:01:13.4# Margaret: Yeah, that's interesting that... I haven't thought about that. #1:01:16.3# Kitty: And that's what... #1:01:16.3# Margaret: The... Specifically withdrawing. #1:01:18.6# Kitty: That's just really something right-wing people don't think about that. I've noticed this. They're afraid of... Sorry, I forget the actual terminology, again ADHD brain, and I tend to call things... Like I called bars alcohol restaurants, that's just... How my brain works. But there's some doomsday thing that a lot of people are hype on... #1:01:39.4# Margaret: Coronavirus? #1:01:41.8# Kitty: About... No, no, no. I wish it was that, that would make much sense but no. They're just being racist and frantic about that while not thinking about the flu which kills a lot more people. But anyway... No. It's the... It's like a solar flare is going to knock out all of our electricity? #1:02:02.9# Margaret: Oh, 'cause then it'll EMP us or whatever? #1:02:05.4# Kitty: That's the one, yes. There's so many of them who are so focused on that but then they don't think about disease at all. And that just blows my mind because disease is way more likely. #1:02:19.9# Margaret: Yeah, people are bad at threat modeling. #1:02:21.0# Kitty: Within our lifetime we've seen multiple plagues. #1:02:25.0# Margaret: Yeah. I mean it's... #1:02:27.7# Kitty: It's just really surprising. #1:02:29.7# Margaret: I think some of it is about... I mean most of it's that people are bad at threat modeling. But I think some of it is like people... Enjoy certain types of threats. Like preparing for certain types of threats more than others. And also probably enjoy preparing like... For something that makes them feel like they have more agency instead of less agency, you know? If you're someone who... All of your skills are about non-electric things you can be really excited about the power grid going down. But I don't know. #1:03:02.8# Kitty: But I mean... That is... That is another area to think about when it comes to ableism, for example. A lot of diabetics aren't going to be able to get access to their medication. So figuring out how do you deal with that. And I don't think there... I don't know that I have answer to that, I don't know that anybody does. While that's for certain something that I would want to... Know more about. #1:03:28.0# Margaret: I think that's why we have to not... It's why the end of the world is bad. Like disaster is actually a really bad thing. Like people clearly get kind of hooked on it, right, because they suddenly have agency in their lives and they... You know, and... Everything I've ever read or talk to people about, like suicide goes down, like psychotic breaks go down, things like that during crisis. And it's... But it's still, at the end of the day, something that if we can avert it we should. And that's actually why... As much as climate change is going to affect things, there are going to be disasters, there's going to be interruptions in our society, if there's ways we can find to make sure that that doesn't kill so many people or ruin so many lives... Even if it ruins economic systems, maybe, you know... And of course as an anarchist I say this, maybe the solution is to ruin the existing economic system. Although ideally by transferring it over to a system that... You know... So that we still have access to the... The things we need in the meantime. Which is actually, it gets... I'm almost done with this rant. The whole... There's a threat that the whole like... There's a Durruti quote where during the Spanish Civil War... Someone asks him, "Well, what about all the destruction of this revolution?" And he's like, "Well, we're workers, we're not afraid of ruins. Why would we be afraid of ruins, we're the ones who built this city, we can build again." And I think about... Often people are like, well, and this is a tangent 'cause now I'm talking about anarchist society, people are like, "In an anarchist society, how would you have antibiotics?" I'd be like "Well, I don't know, how do we fucking have them now? We'll do that. Or maybe a different way, I don't know." And there's still people in the apocalypse, right? There's still a ton of people in disaster and we all know how to do stuff. And so even if like the electrical grid dies, that doesn't mean there's no power. It doesn't mean there's no hospital, even, you know? There's... Like even... We can... Fix these things and do these things and some of those are already prepared for that. #1:05:43.8# Kitty: Yeah. And I mean... And I think... I guess I would say that while it's good to be prepared, I also think it's important not to psyche yourself out. I think it's important to... Not get too excited about it. Because the fact is a lot of people, a lot of black and brown people especially, disabled people especially, will die. In any kind of disaster that you would want to prep for. That's just... That's how we structured our society and that is going to happen. So I think that that is something to be aware of before getting too thrilled about... The end of the world, right? So that you're kinda saying some really fucked up stuff at the same time. And frankly I don't know that I would survive a disaster like that. But I do know that I don't think I could do it by myself. I do think I could do it with community. And I think that that's why I'm so focus on community and mutual aid. I read A Paradise Built In Hell and it's this really interesting book that looks at different disasters and kind of has that... Isn't it interesting how a disaster happens and people come together and help each other even when everything has gone shit. And how... I think this was kinda the intention of the author of this book but she does seem to point out a lot... Isn't it also interesting how often the government steps in and tells them to stop doing that? So no, that is not okay. And will actually murder people to prevent them from helping each other. And I think that... That's something I'd consider as sort of a secondary threat model is... The government trying to prevent people from actually doing okay without them. It's like an ultimate abusive relationship. And figuring out how to deal with that... When you're being funneled into resources that are not ready to handle them. Yeah, so I mean, you know, it's a lot. #1:08:25.9# Margaret: Well this is a... This is a really good... This is going to be the first episode and... So I think we've covered a lot of... Thanks for helping me kind of... Almost like set up what this show will hopefully drill down more about and yeah, thanks so much for... Talking to me about all this stuff today. #1:08:46.8# Kitty: Yeah, thanks for having me. I'm glad we could kind of work out... Sort of, here's all of the issues for... Here's a selection of all of the issues. But wait, there's more. #1:08:58.8# Margaret: Yeah, no, exactly. #1:08:59.1# Kitty: I'm looking forward to seeing the series. It should be pretty cool. #1:09:03.7# Margaret: Cool. Alright, well... Thank you so much. #1:09:06.5# Kitty: Thank you. #1:09:08.0# (Musical transition) #1:09:11.7# Margaret: Thanks for listening to the first ever episode of Live Like The World Is Dying. If you enjoyed the podcast, please tell your friends. Tell iTunes, tell Apple podcasts, tell whatever platform you get your podcasts on that you liked the podcast by subscribing, by reviewing it, by rating it and all of those things. It actually makes a huge difference and I think it'll especially a huge difference for the first couple episodes of a podcast. If you'd like to see this podcast continue, you can support me on Patreon. I... I make most of my living through my Patreon which allows me to spend my time creating content and I'm wildly, wildly grateful that that's something that I get to do with my life. In particular, I would like to thank Chris and Nora and Hoss the dog, Willow, Kirk, Natalie, and Sam. Y'all really make this possible and I can't thank you enough. Alright, thanks so much. And join us next time. #1:10:10.0# (Outroductory music) This podcast is powered by Pinecast. Try Pinecast for free, forever, no credit card required. If you decide to upgrade, use coupon code r-69f62d for 40% off for 4 months, and support Live Like the World is Dying.

Google's new anonymous reviews are changing how your clinic shows up in Google Search and Google Maps. In this episode, I break down what the new anonymous review feature actually is, how it affects your reputation, and the simple steps you can take to manage it without losing your mind. We cover when to flag a review, how to respond without breaking privacy rules, and I share copy-and-paste reply templates you can customize for your own clinic so you are never stuck wondering what to say again. 

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Do you feel constantly worried about shrinking organic visibility, heavier ad pressure, and constant change? Running an agency has never been a straight line. Platforms change, algorithms shift, and what worked five years ago can quietly stop working overnight. Organic visibility is shrinking, ads are getting more expensive, and uncertainty feels constant. Today's featured guest knows that reality and will share her journey from agency employee to founder of a 43-person local SEO agency, along with her honest perspective on Google, AI, remote teams, and why growing bigger can actually create more freedom and impact when done for the right reasons. Joy Hawkins is the founder and owner of Sterling Sky, a specialized local SEO agency focused on helping businesses rank on Google Maps and local search results. She has been working in the SEO industry since 2006 and is widely known for her deep understanding of how Google's algorithm works, especially in local search. Sterling Sky is a fully remote agency with team members spread across Canada and the United States. What started as a small consulting experiment has grown into a 43-person team over eight years. In this episode, we'll discuss: Google, AI, and the future of local SEO Why SEO agencies must diversify to survive Building a fully remote team. Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources E2M Solutions: Today's episode of the Smart Agency Masterclass is sponsored by E2M Solutions, a web design, and development agency that has provided white-label services for the past 10 years to agencies all over the world. Check out e2msolutions.com/smartagency and get 10% off for the first three months of service. From Agency Employee to Founder of a Local SEO Agency After more than a decade inside agencies, Joy realized she was more interested in how systems worked than in selling them. When disagreements about services and sales responsibilities reached a breaking point, she decided to try consulting (fully prepared to dip into savings and return to a job if needed). Clients came faster than expected. Eight years later, that experiment has grown into a 43-person remote agency. Google, AI, and the Future of Local SEO One of the biggest challenges Joy sees in the industry right now is the pace of change inside Google's ecosystem. Features are constantly being swapped out, organic real estate is shrinking, and small businesses are feeling the impact more than ever. While agencies can usually adapt, clients often struggle because Google still represents such a large percentage of their lead flow. A major concern Joy sees is how Google is pushing more ads and limiting organic exposure, especially in local results. On mobile devices, users are now seeing local service ads dominate the top of the screen, followed by AI-driven local results that are shrinking from three listings down to one in some cases. For businesses that used to rely on being second or third in the map pack, this shift can mean a dramatic drop in calls almost overnight. Despite the fear around AI, Joy does not believe Google is going anywhere. As she points out, Google's real advantage is data. Reviews, location history, calls, visits, and behavior all live inside Google Maps. That depth of information is something other platforms struggle to match. Local SEO is still viable, but it is no longer free traffic in the way many business owners became used to. The bigger lesson is not about Google itself, but about dependency. When an agency or a business relies too heavily on one channel, any change can feel catastrophic. The agencies that struggle the most right now tend to be those built around rigid, cookie-cutter systems that cannot flex with the landscape. Why SEO Agencies Must Diversify to Survive Agency owners who want time to adapt should keep in mind it's always better to have an outbound strategy, an inbound strategy, and partnerships that you can rely on. If all your business comes from one channel and that channel changes, you are forced into reaction mode. The opportunity here is for agencies to guide clients toward broader strategies. That might include paid ads, partnerships, or even old school tactics like direct mail and local sponsorships. The exact tactic matters less than the mindset. Businesses need multiple levers to pull so they are not held hostage by one platform's decisions. For instance, right now everyone's scrambling to adopt AI in their processes, services, and more. But you should also try to understand the economics behind AI and advertising. The massive data centers, energy consumption, and infrastructure costs mean that today's low prices will not last forever. Platforms are investing heavily now with the expectation that monetization will follow. For agency owners, this reinforces the importance of pricing correctly, setting expectations with clients, and building offers that account for rising costs and shrinking organic margins. Building a Fully Remote Agency Joy's agency started more as a practical decision than a remote-first experiment. After years of working from home she saw no reason to take on the overhead of an office. The cost savings mattered early on, but the flexibility mattered even more. Without a commute, Joy could better balance work and family life. That same benefit extended to her team. Many of her early hires were former coworkers from an agency that later shut down, people she already trusted and respected. Since they were geographically spread out, an office would have created unnecessary friction. Expanding into the United States was also a strategic move. Joy wanted access to a larger talent pool so she could be extremely selective about who she hired. Being remote made it possible to hire people who were already passionate about local SEO instead of settling for whoever happened to live nearby. Culture, Connection, and Team Building at Scale One of the risks of running a remote agency is losing human connection. Joy is very intentional about avoiding that. While informal meetups happen more often in Canada, the entire team gets together once a year for an in person retreat. The goal of these retreats is mostly relationship building. Joy genuinely likes the people she works with and considers many of them friends. She believes that strong relationships create trust, better communication, and a healthier work environment overall. Joy sees firsthand how flexible work, reasonable boundaries, and a supportive environment can be life changing for employees who came from toxic workplaces. That impact has become a meaningful part of why she continues to grow the agency. Why Scaling the Agency Became a Mission When she first started her agency, Joy wanted a small team. Ten people or fewer. Highly experienced. Minimal management. That vision changed a few years in, and the reason surprised her. Around two years in, her agency began supporting a charity in Uganda, and the more she built that relationship, the more Joy saw how far a single dollar could stretch there compared to North America. Visiting in person made the impact real. She realized that by growing the agency, she could dramatically increase the good they could do through that partnership. The same realization applied to her team. As the agency grew, Joy saw how stable, flexible work improved her employees' lives. That sense of responsibility and opportunity shifted her perspective as she figured out her purpose. Now growth was no longer about ego or scale for its own sake. It became a way to create more impact both inside and outside the business. Leadership, Delegation, and Hiring for Your Weaknesses Agency owners who wish to keep their businesses small are often thinking about the nightmare that running a big agency can be. They imagine that the headaches they deal with at ten employees will just double if the team doubles. However, this was never the case for Joy. When she thinks about overworking she thinks about her time working for others. This is probably because Joy has always been very clear about what she does not enjoy. Accounting, taxes, and people management are high on the list, and instead of forcing herself to become good at everything, she hired people who genuinely enjoy those areas. A strong accountant removed massive mental load early on and hiring leadership team members who thrive on managing people allowed Joy to focus on strategy and innovation. She believes this is one of the biggest unlocks for agency owners who feel trapped. Delegation is not about offloading busywork. It is about trusting capable people to own outcomes. Joy prefers hiring experienced professionals over entry level talent because she does not want to micromanage. Her expectations are high, but so is her respect for her team's autonomy. Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.

Tech is no longer the future. It is the present. And it is moving fast. Today's theme, Latinas Leading the Tech Revolution, is a reminder that innovation is not reserved for a select few. It belongs to us too, and this moment demands that we stop standing on the sidelines and start shaping the world being built around us.In today's episode, we revisit three powerhouse conversations with four mujeres who are rewriting the narrative about who gets to lead, innovate, and take up space in tech. Their journeys are different, but they echo the same message: ownership. Ownership of their voice. Ownership of their path. Ownership of their right to stand in rooms where new ideas take shape.We begin with Nikki Barua, interim CEO of Latinas in Tech, whose life is a masterclass in reinvention and bold vision. Nikki shows us that obstacles are not barriers; they are gateways, and when you move with intention, your path expands. Her approach to leadership encourages us to rethink what is possible when Latina women fully step into their ambitions.Next, we revisit Christina Gallegos, leadership strategist and former Google leader. Christina gives us a behind-the-scenes understanding of what leadership looks like inside one of the world's biggest tech ecosystems. Her message is simple and powerful: leadership without humanity is empty, and women lead differently because we care differently.Finally, we return to a fire-filled conversation with Marisela Arechiga and Lizette Espinosa, entrepreneurs and AI educators dedicated to bringing accessible tech knowledge directly into our community. They remind us that our community cannot afford to be last in line for the tools shaping the world, especially AI.Tune in and let these four mujeres show you what happens when Latinas stop waiting to be invited into the future and start building it.Episode Takeaways:Why Nikki believes obstacles are levels, not limits (2:20)The childhood imprint that shaped her belief in possibility and impact (3:10)How reinvention becomes a superpower when you choose curiosity over fear (4:55)Christina's path through top global companies and what prepared her for Google (7:50)Why tech is “like water” and why every industry now depends on it (8:40)Her role in expanding Google Maps to support users in crisis and emergency zones (10:00)Why Latina representation in tech isn't optional, it's essential (12:50)Marisela's callout: our community cannot afford to be the last adopters of emerging tech (16:00)The truth about AI tools, what they can and can't replace, and why human connection stays central (22:40)Connect with Nikki Barua:XLinkedInConnect with Christina D. Gallegos:LinkedInGradient CoastConnect with Marisela Arechiga:InstagramNew Generation Home Improvements WebsiteConnect with Lizette Espinosa:InstagramLinkedInWebsite Hosted on Acast. See acast.com/privacy for more information.

In this episode of the Private Practice Elevation Podcast, you'll discover how the evolving world of SEO and AI is changing the way therapy practices grow online.  Daniel Fava sits down with Chris Morin of Moonraker AI to explore actionable SEO strategies, the future of search, and how to prepare your private practice website for the age of AI-powered discovery. Therapists are often overwhelmed by conflicting SEO advice and unsure how to adapt to the fast-changing world of online search.  Many feel stuck using outdated tactics or relying on blog content that takes too long to approve and publish. This episode demystifies what's working now in SEO and how therapists can keep their websites relevant, visible, and converting. You might think blog posts are the backbone of a strong SEO strategy.  But Chris and Daniel discuss why blog content may no longer be the best place to focus your energy, and what to prioritize instead to rank higher and connect with your ideal clients. Today Daniel is talking with Chris Morin, the founder of Moonraker AI, an SEO agency that helps therapists build visibility and client trust through smart, user-focused online strategies.  Chris brings years of experience, a personal connection to mental health work, and a wealth of insight into the future of search. This Episode Answers… 1. What are the most important elements of modern SEO for therapy websites? Chris breaks down the pillars of effective SEO today: fast, secure websites; clear site structure with specialty, modality, and location pages; and a focus on relevance over keyword stuffing. He explains how Google rewards clarity and penalizes outdated tactics. 2. How is AI changing the way people find therapists online? AI-generated answers and voice search are reshaping how people search for help. Chris explains how modular, conversational content (like expanded FAQs) can help your website appear in AI-generated results, even if you're not on page one of Google. 3. Should therapists still prioritize blogging for SEO? Not necessarily. Both Daniel and Chris talk about why blog posts aren't the silver bullet they used to be, and how homepage optimization, clear service pages, and press mentions can have a greater impact on SEO and conversion. Other Key Takeaways: Clear, structured content is essential: one service per page, with a focused keyword. Over-optimized pages may now hurt your rankings. Aligning your website with your Google Business Profile is more important than ever. Apple Maps and Bing Places are critical for visibility (not just Google Maps). Press releases and consistent citations build trust with search engines. AI chatbots (like Moonraker's Engage) may soon replace contact forms, boosting conversion. Therapists must embrace a conversational, user-centered tone online to connect and convert.   Links mentioned in this episode: Moonraker Website Get an SEO Assessment for your website   Watch The Video:   This Episode Is Brought To You By: RevKey specializes in Google Ads management for therapists, expertly connecting you with your ideal clients. They focus on getting quality referrals that keep your team busy and your practice growing.   Visit RevKey.com/podcasts for a free Google Ads consultation       Alma is on a mission to simplify access to high-quality, affordable mental health care by giving providers the tools they need to build thriving in-network private practices. When providers join Alma, they gain access to insurance support, teletherapy software, client referrals, automated billing and scheduling tools, and a vibrant community of clinicians who come together for education, training, and events.   Learn more about building a thriving private practice with Alma at helloalma.com/elevation. About Chris Moran   Before marketing, I was a massage therapist for over 15 years, providing chair massage to local businesses. That work connected me to countless wellness providers and I had the opportunity to experience firsthand their deep desire to be of service in a world that desperately needs healing.   I also witnessed how so many amazing practitioners struggle to connect with the clients who need their services the most. A highly intuitive group, many feel that digital marketing is overwhelming, causing them to avoid the necessary steps to establish an online presence.   My goal is to help therapists and wellness providers boost their online visibility and connect with their ideal clients so they can build the practice of their dreams.   About Daniel Fava Daniel Fava is the owner and founder of  Private Practice Elevation, a website and SEO agency focused on helping private practice owners create websites that increase their online visibility and attract more clients. Private Practice Elevation offers web design services, SEO (search engine optimization), and WordPress support to help private practice owners grow their businesses through online marketing.    Daniel lives in Atlanta, GA with his wife Liz, and two energetic boys. When he's not working he enjoys hiking by the river, watching hockey, and enjoying a dram of bourbon.  

Feast of the Epiphany (trans.) – January 4, 2026: May God's words be spoken, may God's words be heard.  Amen. Today we celebrate the Feast of the Epiphany.  The actual feast is on January 6th, and today would be the Second Sunday after Christmas.  Still, this year, the story of the magi's visitation to Jesus would have been a part of the text choices for today, so all good. Now, this feast, which occurs on Tuesday, ends our Christmastide – our twelve days of Christmas.  So, as I said in previous years, don't let anyone give you a hard time about still having the tree up.  Besides, they can be thankful you don't celebrate Christmas until Candlemas on Feb. 2,nd as some do!  Every year we tell the story of the Magi who travel from the East to bring gifts to the Christ child, and as it is good to repeat each time the origin of this story of the three wise guys. Matthew, the only gospel account of the magi, never tells us how many there were, or even if they were all men. But since Matthew mentions three gifts, later Christian tradition came to identify three of them. And in the late sixth century Armenian Infancy Gospel, the Magi are even given the names-Melkon or Melchior, Balthasar, and Gaspar. But just as we don't really know the names of the people who wrote the gospels, we also don't know the names of these folks, so call them whatever you want – Larry, Mo, and Curly –really up to you. This story is one that is celebrated not only because of gifts, but as a symbol that the child born to us at Christmas was for all the people of the world, because the sages came from lands so very far away. Whatever you name them, we know you can't call them “on time.”  As we hear today, Jesus was not a baby anymore, but a child, and living in a house.  Apparently, Waze or Google Maps was not available to these Eastern travelers.    Well, even if they were late, and brought really weird gifts to a young child, each year we like to tell the story of their visit…   Loud Knock Heard From The Back Ceremonial Music Plays As King Approaches King 1 presents Mother Diana with gift. Mother Diana opens the box, inside is a snow gauge.  Mother Diana reads the scroll aloud – “We saw a star and were guided by its light to the Christ child.  As we moved along, we needed to always check that we were still on the right path.  The truth is – While being too restricted is not good for anyone, taking an occasional measurement on your life journey does allow you to be sure you are still on the right path.  His life should be the measure you use.” Mother Diana rolls up the scroll and says, Thank you great sage!  While I love a beautiful snowfall, let's hope I don't need to use this too often.  Now, as I was saying…   Loud Knock Heard From The Back Ceremonial Music Plays As King Approaches King 2 presents Mother Diana with gift. Mother Diana opens the box, inside is Bluetooth speaker, and a scroll.  Mother Diana reads the scroll aloud – “We stopped along the way at the palace of King Herod.  He told us to return and tell him where we found the Christ child.  Yet we were warned in a dream not to return to Herod, and went home by another way. The truth is – There is a lot of noise in the world, and many voices will try to tell you who you are, where you are to go or what you are to do.  Be sure you are listening to the right one.” Mother Diana rolls up the scroll and says, This is sooooo cool!  I can't wait to set this speaker up.   Now, as I was saying…   Loud Knock Heard From The Back Ceremonial Music Plays As King Approaches King 3 presents Mother Diana with gift. Mother Diana opens the box, inside is a wreath of bird food, and a scroll.  Mother Diana reads the scroll aloud – “We brought gifts of gold, frankincense, and myrrh to the baby Jesus.  Impractical?  Perhaps. But a symbol of who he was to be for the world – King, God, and Sacrifice.  Yet he was clear about the gift we are to bring in his name, and it was none of those things. The truth is – Food is essential for life, and the law of God in our time, and yours now, is to care for the stranger among us.  How you feed others is the gift of love you bring to Christ.”  Mother Diana rolls up the scroll and says… Wow – thank you great sage – I am so excited to think about this gift – it looks so pretty.  Let's see…three magi, three gifts, I guess we must be done.  So…   Loud Knock Heard From The Back Ceremonial Music Plays As King Approaches King 4 presents Mother Diana with gift. Mother Diana opens the box, inside is a mixing spoon and a scroll.  Mother Diana reads the scroll aloud – “The star awakened us to something important happening in the world, and Christ stirred us to new life. The truth is – There are important things happening in the world now too, and Christ desires us all to come to him, to follow him, to be him in the world. This is a time to be stirred up.”  Well, thank you great and final sage??? – You have given me a lot to think about.   Are we done?  [look around] Well, this is an assortment of cool gifts, right?  A snow gauge, a Bluetooth speaker, a bird food wreath, and a mixing spoon.  These Magi have given us something to really think about, haven't they?  The thing is, these all might be quirky gifts, but the magi did manage to come up with just what we need this year.  Especially in this time when it seems the world is spinning and we struggle to know where to go or what to do. Especially in this moment in the world where the voices of bigotry and hate are not only prevalent, they are coming from our nation's leaders. Especially now, when we hunger for righteousness, and hear the cries of the vulnerable who are starving for lack of shelter, food, and most especially – love. Especially now, when we are worn to the bone, but there is oh so much more work to do in the name of Christ. These gifts we received today can be a reminder to us all of who we are and whose we are, and what that means for us as we welcome the Christ child into our hearts. As we move through the world, there will be many who try to guide our paths. The measure of our lives will not be like measuring snow, which is needed only for a season, and tells us only what is true in a snapshot of time.  It will be how we measure up to our commitment to the Christ born to us that will be most important for us to keep in our heart and mind.  Here, at this table, and among other travelers in our faith, we are able to check-in, gauge our lives, and adjust as needed. This world is filled with so many angry and hateful voices, who will try to lead us to abandon the Jesus in our midst to the cross.  For he told us that he is in the immigrant, the sick, the poor, and the imprisoned.  But like those sages of long ago, we are meant to listen to his voice, not to these others.  How do we discern which is which?  His will always be the voice of compassion, generosity, kindness, and love.  We will always be reminded of that voice here too – in the scripture and at this table.  So many cry out in hunger – hunger to be seen, to be heard, to be fed, to be loved.  All of creation groans from our abuse and neglect too.  We feed on him here, so that we can feed him in the world.  The food of life that is Christ, is to strengthen us for the journey, that we may feed others, caring for them and all of creation by his love shining in us and through us. And finally, the world is too dangerous and dark for us to be silent, to be hesitant, or to hide away.  We must not only be stirred up, we must stir up the conscious of the world!  There is no time to waste, not a moment to spare. People are dying – physically, emotionally, spiritually – God's children – our sisters and brothers.  What is done to any one of them is done to Jesus himself.  We cannot sit here in the warmth of his love, and then ignore his pain when we leave.  If we do, we render Christmas meaningless for ourselves, and all the world. The wise folks brought Jesus symbols of who he was – gold for a king, incense for a deity, myrrh for a sacrifice.  Today they bring symbols of who we are as followers of that Christ child.  And just as that night so long ago changed everything, letting all the world know that God's love is stronger than hate, that light will always overcome darkness, and that death is forever defeated by life – by our lives lived in Him the angels continue to rejoice in heaven as he is reborn in each of us at Christmas, and every day we open our hearts to Him. So, with all that in mind, as I do each year I offer this quote by Michael Dougherty. “When the carols have been stilled, when the star-topped tree is taken down, when family and friends are gone home, when we are back to our schedules, the work of Christmas begins…to welcome the refugee, to heal a broken planet, to feed the hungry, to build bridges of trust, not walls of fear, to share our gifts, to seek justice and peace for all people, to bring Christ's light to the world.” May we, like the magi, be willing to follow where God leads us, trusting that there is always another path to take that will lead us out of darkness into light –His light.  May we know that we need no star, only an open heart, to see the God who yearns to love us – and wants so much to be in relationship with us.  And most especially, that once we receive the gift of Christmas, the Christ child, in our hearts, that we do the work of Christmas and share that light with the world.  Because it is we, not the magi, who are now meant to reveal Christ to a world who hungers for God's love.  Christmas isn't over…it's only just begun. Amen. Based upon a concept by the Rev. Phillip Dana Wilson – Used with permission. For the audio, click below, or subscribe to our iTunes Sermon Podcast by clicking here (also available on Audible): Sermon Podcast https://christchurchepiscopal.org/wp-content/uploads/2026/01/Rec-001-Homily-Visit_of_the_Magi-2026.m4a   The Rev. Diana L. Wilcox Christ Church in Bloomfield & Glen Ridge January 4, 2026 The Feast Of The Epiphany (Trans.) 1st Reading – Isaiah 60:1-6 Psalm 72:1-7,10-14 2nd Reading – Ephesians 3:1-12 Gospel – Matthew 2:1-12   The post A Visit From The Wise Guys – 2026 appeared first on Christ Episcopal Church.

In this episode, you'll learn how to diversify beyond Google without trying to be everywhere. You'll get a simple 3-tier framework to decide which platforms still matter for clinic SEO, reputation, and bookings, plus an easy scorecard to prioritize what's worth your time.We cover:The Tier 1 foundation, website, Apple Maps, Bing, and reviewsTier 2 high-leverage platforms, one social channel, and the right directoriesWhy YellowPages can still support local visibility and consistencyHow to get “AI-ready” so your clinic is easier to find in tools like ChatGPT and GrokThe metrics that matter (calls, clicks, direction requests, and appointments)Walk away with a clear 90-day focus plan and a “good enough” checklist for each platform.>> Episode webpage, blog, and show notes: https://propelyourcompany.com/clinic-seo-beyond-google-platforms-that-still-matter/Send in your questions. ❤ We'd love to hear from you!NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.>> Save your spot

Episode Fooooorty! A Berlin episode for the end of 2025 and the beginning of 2026, recorded in November 2025 at Crack Bellmer. The theme was “BLOWN AWAY - drifting along on winds of desire, or sent sideways into next Sunday by sheer explosive force? Let's hear your experiences with being moved by something outside yourself". Happy new year, cuties! Here's to many more slams and fun YLIA episodes. Wanna help us put out more episodes and get a special RSS feed with more SmutSlam goodness popping up on your phone? Jump on our PATREON, listen earlier and get more stories + fukkbukkets… patreon.com/yourlifeisawesome Read more about SmutSlam, our Code of Conduct and find a SHOW near you! smutslam.com Follow SmutSlam on Instagram Follow SmutSlam on Tik Tok If you want to reach out with some feedback or thoughts, write to producer Marc.

In this episode, Cory Connors welcomes his longtime friend and sustainability leader Robert Little to discuss Google's sustainability mission—particularly its global work in circularity, recycling accessibility, packaging innovation, and the role of AI in modern waste systems. Robert shares his nonlinear career path, the principles that shaped his sustainability mindset, and how Google is leveraging its massive product ecosystem to scale sustainability solutions for billions of users worldwide.The conversation explores Google Maps' recycling drop‑off locator, Google Trends as a tool for understanding consumer sustainability needs, Google's plastic‑free packaging design journey, and innovations like CircularNet and Materra, X's emerging AI‑powered materials identification technology.Key Topics Discussed:Robert's Journey Into SustainabilityRobert's Role at GoogleGoogle's Sustainability Mission & Circularity GoalsPackaging Innovation at GoogleGoogle Maps Recycling Drop‑Off SearchAI & Machine Learning for Waste SystemsMaterra (formerly “Project X”): Advanced Material IdentificationAdvice for Consumer BrandsA Call for Optimism & Sharing Good Sustainability StoriesResources Mentioned:Google Trends – trends.google.comGoogle Maps Recycling AttributesGoogle's Plastic‑Free Packaging Design GuideCircularNet (open‑source machine learning model)Materra by X (The Moonshot Factory)Contact:Connect with Robert Little on LinkedIn.Closing Thoughts:Cory and Robert emphasize the need for optimism, collaboration, and smarter infrastructure in global sustainability. Robert highlights the immense potential for AI, transparency, and ecosystem‑level innovation to keep materials “in play” and reduce reliance on new resource extraction.They encourage listeners to stay curious, share good sustainability news, and use the tools available—many of them free—to design better packaging systems and reduce waste globally.Thank you for tuning in to Sustainable Packaging with Cory Connors!https://anewearthproject.com/collections/new-earth-approvedhttps://www.linkedin.com/in/cory-connors/I'm here to help you make your packaging more sustainable! Reach out today and I'll get back to you asap. This podcast is an independent production and the podcast production is an original work of the author. All rights of ownership and reproduction are retained—copyright 2022.

As we head into 2026, homeowners are still turning to Google when they need a roofer, and local visibility continues to drive high-quality leads. Many contractors spend money on marketing without understanding how local SEO and Google Maps actually work. In this episode, Dave breaks down the fundamentals of local search, what really drives inbound leads, and how to improve visibility without relying solely on paid ads.If homeowners can't find you on Google, you don't exist.In this episode, I sit down with local SEO expert Dima Sobovoy to break down how roofing contractors can win more jobs by showing up where it matters most, Google Maps and local search.We talk about why many roofing websites and SEO campaigns fail, what Google actually looks for when ranking local contractors, and how simple changes can dramatically improve visibility without chasing gimmicks or shortcuts.This episode is about building a strong local presence that consistently generates qualified leads, not just clicks.Local SEO isn't optional for roofing contractors; it's foundational.In this episode, Dave Sullivan talks with Dima Sobovoy about what actually drives local rankings for roofers and home service businesses. They break down the common mistakes contractors make with SEO, why “set it and forget it” marketing doesn't work, and how Google Maps has become one of the most powerful lead sources in local markets.Dima explains the importance of Google Business Profiles, reviews, proximity, relevance, and consistency, and how contractors can improve their local presence without massive ad budgets. The conversation also covers how SEO fits into a broader business system, so leads don't go to waste once the phone starts ringing.If you want more inbound leads from homeowners actively searching for a roofer in your area, this episode lays out the fundamentals you need to understand.This episode is a replay of a previously published episode of The Roofer Show. We're bringing it back because the message is especially relevant as contractors plan for 2026.Original episode: https://theroofershow.com/418What you'll hear in this episode:Google Maps visibility is critical for roofing contractorsLocal SEO drives higher-intent leads than many paid adsGoogle Business Profiles must be actively managed, not ignoredReviews, consistency, and relevance matter more than tricksSEO only works when paired with strong follow-up systemsLong-term local visibility beats short-term marketing hacksResources:Connect with Dave!Text Dave: (510) 612-1450Free Strategy CallWant to grow a more profitable roofing business? Book a free strategy call with Dave here → davesullivan.as.me/free-strategy-callFree ResourceDownload your FREE 1-Page Business Plan for Roofing Contractors → theroofershow.com/planWatch on YouTubeSubscribe for weekly tips and full episodes →

SEO is one of the most powerful ways to attract new patients to your clinic—but here's the big question: should you handle it yourself or hire experts to do it for you?In this episode, we dive deep into the debate between DIY SEO vs. working with professionals, breaking down the pros, cons, and even a middle-ground option that gives you expert guidance without the overwhelm.

Let's return to Essex Street! At the end of part 2, we stopped at the East India Square Fountain, so we will pick up there and wander all the way down to North Street. Today, you'd walk past apartments, Professor Spindlewinks, Count Orlok's, and Rockafellas. But if we could turn the (Almy's) clock back, we would see Almy's department store, flanked by banks, banks, and more banks! Join Jeffrey and Sarah, your favorite Salem tour guides, as they explore more of Essex Street's past. What lay where the Ped Mall is today. And what would you see past Town House Square? Just how many grand theaters used to dot Essex Street? And what does the YMCA and Alexander Graham Bell have in common? Oh, and why on earth does Essex Street have a 4.1 rating on Trip Advisor?   Feel free to open google maps and walk with us as we continue on our journey. Google Maps. “Directions to 42.5261979,-70.8841083.” Google Maps. https://www.google.com/maps/dir//42.5261979,-70.8841083/@42.5249201,-70.8860927,17.1z/data=!4m2!4m1!3e2?entry=ttu&g_ep=EgoyMDI1MDkxMC4wIKXMDSoASAFQAw%3D%3D. Streets of Salem. “Essex Street.” https://streetsofsalem.com/?s=Essex+Street. Tripadvisor. “Essex Street Pedestrian Mall.” https://www.tripadvisor.com/Attraction_Review-g60954-d285562-Reviews-Essex_Street_Pedestrian_Mall-Salem_Massachusetts.html. Salem State University Archives and Special Collections. “Paramount Theatre.” Salem State University LibGuides. https://libguides.salemstate.edu/home/archives/blog/Paramount-Theatre. Patch. “History of Salem Movie Houses.” Salem Patch. https://patch.com/massachusetts/salem/history-of-salem-movie-houses. Salem News. “Salem Eyes Two Options for Essex St. Pedestrian Mall.” https://www.salemnews.com/news/local_news/salem-eyes-two-options-for-essex-st-pedestrian-mall/article_0d257e61-5b54-5bac-ac50-9e881a5ba46d.html. Salem State Archives. “Salem State Archives Flickr Collection.” Flickr. https://www.flickr.com/photos/salemstatearchives/albums/72157712998829238/with/49497726697. History by the Sea. “Almshouse and Hospital for Contagious.” https://www.historybythesea.com/almshouse-and-hospital-for-contagious. Salem State University. “Local Historian and Salem State Alumna Jen Ratliff Discovers Burial Site at Collins Cove.” Salem State University News. January 28, 2020. https://www.salemstate.edu/news/local-historian-and-salem-state-alumna-jen-ratliff-discovers-burial-site-collins-cove-jan-28-2020. Hart, Donna Seger. “Evolving Essex Street.” Streets of Salem, June 22, 2015. https://streetsofsalem.com/2015/06/22/evolving-essex-street/. Hart, Donna Seger. “On the Tavern Trail.” Streets of Salem, August 20, 2019. https://streetsofsalem.com/2019/08/20/on-the-tavern-trail/. Salem Witch Museum. “Thomas Beadle's Tavern (Site Of).” https://salemwitchmuseum.com/locations/thomas-beadles-tavern-site-of/. National Park Service. “Narbonne House.” Last modified March 30, 2022. https://www.nps.gov/places/narbonne-house.htm. The Naumkeag District Directory for Salem No. 3, 1886–1887. Salem, MA: Henry M. Meek, 1887.   Interested in Salem The Podcast Merch!?  CLICK HERE! Interested in supporting the Podcast? Looking for more Salem content? CLICK HERE! www.salemthepodcast.com NEW INSTAGRAM - @salemthepod Email - hello@salemthepodcast.com   Book a tour with Sarah at Bewitched Historical Tours   www.bewitchedtours.com Book a tour with Jeffrey at Salem Uncovered Tours  www.salemuncoveredtours.com    Intro/Outro Music from Uppbeat: https://uppbeat.io/t/all-good-folks/unfamiliar-faces License code: NGSBY7LA1HTVAUJE

While many travelers to New York City envision Manhattan's popular landmarks, NYC is composed of five unique and culture-rich boroughs.We'll give a brief overview of each borough and dive into some important NY terminology to help you have a smoother exploration of the city.The five boroughs of New York City are:ManhattanQueensBrooklynThe BronxStaten IslandEach of the five boroughs in New York City has unique offerings, cultures, and history. But first, let's define 'borough'.What is a Borough?In 1898, the term borough was adopted to describe a form of governmental administration for each of the five fundamental constituent parts of the newly consolidated city. So while each borough has some of its own governance, its power is inferior to the authority of the government of the City of New York.Before 1898, each borough (mostly) was seen more as a county and did not fall within the city of New York. Interestingly, each borough is also its own county.The boroughs aren't autonomous cities within a city, but rather administrative divisions of a single municipal government. It explains why, for example, the Mayor of NYC has authority over all five boroughs, and why there's one unified city budget, police department (NYPD), etc., even though each borough has its own Borough President and some local administrative functions.In today's terms, a borough is one of the five distinct geographic regions of New York City including:ManhattanQueensBrooklynThe BronxStaten IslandEach borough has multiple neighborhoods with distinct cultures and histories. We took to social media to get insights from borough residents, so you'll see their recommendations sprinkled throughout.See our full write-up on our website for links to places we mentioned (sorry, we can't fit it all in a podcast description).You'll Have to Check It Out - La Grande Boucherie in MidtownWant even more NYC insights? Sign up for our 100% free newsletter to access:Dozens of Google Maps lists arranged by cuisine and location50+ page NYC Navigation Guide covering getting to & from airports, taking the subway & moreWeekly insights on top spots, upcoming events, and must-know NYC tipsGet started here: ⁠⁠https://rebrand.ly/nyc-navigation-guide

Let's return to Essex Street! At the end of part 2, we stopped at the East India Square Fountain, so we will pick up there and wander all the way down to North Street. Today, you'd walk past apartments, Professor Spindlewinks, Count Orlok's, and Rockafellas. But if we could turn the (Almy's) clock back, we would see Almy's department store, flanked by banks, banks, and more banks! Join Jeffrey and Sarah, your favorite Salem tour guides, as they explore more of Essex Street's past. What lay where the Ped Mall is today. And what would you see past Town House Square? Just how many grand theaters used to dot Essex Street? And what does the YMCA and Alexander Graham Bell have in common? Oh, and why on earth does Essex Street have a 4.1 rating on Trip Advisor?   Feel free to open google maps and walk with us as we continue on our journey. Google Maps. “Directions to 42.5261979,-70.8841083.” Google Maps. https://www.google.com/maps/dir//42.5261979,-70.8841083/@42.5249201,-70.8860927,17.1z/data=!4m2!4m1!3e2?entry=ttu&g_ep=EgoyMDI1MDkxMC4wIKXMDSoASAFQAw%3D%3D. Streets of Salem. “Essex Street.” https://streetsofsalem.com/?s=Essex+Street. Tripadvisor. “Essex Street Pedestrian Mall.” https://www.tripadvisor.com/Attraction_Review-g60954-d285562-Reviews-Essex_Street_Pedestrian_Mall-Salem_Massachusetts.html. Salem State University Archives and Special Collections. “Paramount Theatre.” Salem State University LibGuides. https://libguides.salemstate.edu/home/archives/blog/Paramount-Theatre. Patch. “History of Salem Movie Houses.” Salem Patch. https://patch.com/massachusetts/salem/history-of-salem-movie-houses. Salem News. “Salem Eyes Two Options for Essex St. Pedestrian Mall.” https://www.salemnews.com/news/local_news/salem-eyes-two-options-for-essex-st-pedestrian-mall/article_0d257e61-5b54-5bac-ac50-9e881a5ba46d.html. Salem State Archives. “Salem State Archives Flickr Collection.” Flickr. https://www.flickr.com/photos/salemstatearchives/albums/72157712998829238/with/49497726697. History by the Sea. “Almshouse and Hospital for Contagious.” https://www.historybythesea.com/almshouse-and-hospital-for-contagious. Salem State University. “Local Historian and Salem State Alumna Jen Ratliff Discovers Burial Site at Collins Cove.” Salem State University News. January 28, 2020. https://www.salemstate.edu/news/local-historian-and-salem-state-alumna-jen-ratliff-discovers-burial-site-collins-cove-jan-28-2020. Hart, Donna Seger. “Evolving Essex Street.” Streets of Salem, June 22, 2015. https://streetsofsalem.com/2015/06/22/evolving-essex-street/. Hart, Donna Seger. “On the Tavern Trail.” Streets of Salem, August 20, 2019. https://streetsofsalem.com/2019/08/20/on-the-tavern-trail/. Salem Witch Museum. “Thomas Beadle's Tavern (Site Of).” https://salemwitchmuseum.com/locations/thomas-beadles-tavern-site-of/. National Park Service. “Narbonne House.” Last modified March 30, 2022. https://www.nps.gov/places/narbonne-house.htm. The Naumkeag District Directory for Salem No. 3, 1886–1887. Salem, MA: Henry M. Meek, 1887.   Interested in Salem The Podcast Merch!?  CLICK HERE! Interested in supporting the Podcast? Looking for more Salem content? CLICK HERE! www.salemthepodcast.com NEW INSTAGRAM - @salemthepod Email - hello@salemthepodcast.com   Book a tour with Sarah at Bewitched Historical Tours   www.bewitchedtours.com Book a tour with Jeffrey at Salem Uncovered Tours  www.salemuncoveredtours.com    Intro/Outro Music from Uppbeat: https://uppbeat.io/t/all-good-folks/unfamiliar-faces License code: NGSBY7LA1HTVAUJE

Join me as I take you on a trip to Kanazawa, a peaceful city often called “a smaller, quieter Kyoto.” In this episode, I share my personal travel tips, from visiting stunning gardens and historic tea districts to trying unforgettable desserts and cocktails. You'll also hear key warnings about weather, transport, and reservations. Perfect for travelers wanting to explore Japan off the beaten path!

Google's suggested edits to your Business Profile can hurt visibility, confuse patients, and cost revenue.Learn why these changes happen, how to set up notifications, and the exact steps to keep your clinic's profile accurate and patient-ready.

In today's episode, I'm catching up with you after the holidays and getting real about why this Christmas felt different, what 2025 taught me during my first full year doing this full-time, and why “pivot” is the word I'm taking into 2026.I talk about burnout, people-pleasing, stepping back from social media, and why sometimes the universe reroutes you instead of stopping you. I also break down moments from The Kardashians finale that unexpectedly resonated with me, including resilience, family dynamics, and learning when to try again — just differently.Then we jump into Real Housewives of Beverly Hills, where I unpack why certain dynamics aren't landing this season, my honest take on Boz's corporate/producer energy, the Dorit–Amanda lunch moment that didn't math, Kyle and Morgan still dancing around the truth, and why the show may be overdue for a cast shake-up.I wrap things up with some quick Bravo thoughts, a look ahead to what's coming in 2026, and an idea I've been sitting with about showing up more vulnerably with you all — because this community deserves it.We Need To Talk About This!

Last year, Americans spent more than 300 billion minutes on navigation apps, like Waze or Google Maps.The GPS systems in our pockets have come a long way from the first known map, carved into a mammoth tusk 30,000 years ago.But even with satellites tracking us and the ever-changing Earth from the skies – digital maps aren't fact. Errors can show up and are sometimes as old as maps themselves. The phantom island of Sandy Island appeared on Google Maps until 2012, when Australian scientists sailed to its supposed location and found only open ocean.Mistakes on maps were sometimes intentional, sometimes not – but every single one tells a bigger story.How and why did it get there? What does it reveal about the creator of the map and the world around them?We sit down with Jay Foreman and Mark Cooper-Jones, better known as the Map Men on YouTube, to talk through these questions and more.Find more of our programs online. Listen to 1A sponsor-free by signing up for 1A+ at plus.npr.org/the1a. Learn more about sponsor message choices: podcastchoices.com/adchoicesNPR Privacy Policy

If your clinic isn't showing up on Google, you're handing patients and revenue to competitors. In this episode, you'll hear why ignoring SEO costs more than you think and how optimizing your online presence drives real growth.You'll discover:Why SEO matters for clinicsThe impact of skipping or pausing your SEO effortsHow to boost visibility, attract qualified patients, and increase revenueA simple way to calculate how much money you may be leaving on the tableWhether you're curious about SEO or ready to turn website traffic into foot traffic, this episode gives you clear, actionable steps to grow your clinic sustainably.Episode guide, blog post & show notes: https://propelyourcompany.com/hidden-price-of-ignoring-seo/Send in your questions. ❤ We'd love to hear from you!NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients.>> Save your spot

Savoir situer fleuves, rivières, mers et océans, connaître les principales chaînes de montagnes, localiser les pays et leurs frontières, appréhender les flux migratoires, les conséquences de l'urbanisation ou du réchauffement climatique... Voici une liste non exhaustive de ce que nous enseigne la géographie.  Des savoirs essentiels pour représenter l'espace, comprendre le monde qui nous entoure et la place qu'on y occupe. Et depuis, l'arrivée du GPS dans notre quotidien, il est désormais facile de se géolocaliser et de se promener virtuellement aux quatre coins de la planète. Pourtant, si la géographie cherche à nous expliquer le monde en le décrivant, elle s'appuie sur des cartes qui reflètent une certaine vision. Par exemple, début 2025, la décision de Donald Trump de rebaptiser le «Golfe du Mexique» en «Golfe d'Amérique» a été reprise sur Google Maps, le leader mondial de la cartographie numérique. Autre exemple, la projection du Mercator, créée à l'origine pour la navigation maritime, devenue la carte la plus utilisée au monde, fait l'objet de contestation. Dans cette version, la taille de l'Afrique est notamment sous-estimée.   Représenter la forme des continents, la hauteur des montagnes, transcrire la surface sphérique de la terre sur du papier, nécessite des conventions et des normes. La géographie n'est donc pas une matière neutre comme on pourrait le croire. Dans ce contexte, comment enseigner la géographie ?  Cette émission est une rediffusion du 12 novembre 2025  Avec : • Nicolas Lambert, ingénieur de recherche au CNRS, au Centre pour l'analyse spatiale et la géovisualisation. Enseignant en cartographie et webmapping à l'Université de Paris Cité. Co-auteur avec Françoise Bahoken de Cartographia, comment les géographes (re)dessinent le Monde (Armand Colin – 2025) • Labaly Touré, enseignant chercheur, responsable de la filière Géomatique, à l'Université du Sine Saloum El Hadj Ibrahima Niass (USSEIN) à Kaolack, au Sénégal.   En première partie de l'émission, l'école autour du Monde. Direction Bangkok avec notre correspondante Juliette Chaignon. En mars 2025, la Thaïlande a annoncé assouplir les règles concernant le fait de porter les cheveux longs et détachés à l'école. La loi nationale de 1972, écrite pendant la dictature militaire, a été abrogée et désormais les écoles publiques décident de leur propre règlement. Mais 6 mois après cette décision, des cas de sanctions perdurent.  En fin d'émission, la chronique Un parent, une question et les conseils du psychologue Ibrahima Giroux, professeur à l'Université Gaston Berger de Saint-Louis du Sénégal.  Programmation musicale : ► Deux et Demi - Orelsan ► Skido – Victony / Olamide. 

Think you need tons of cash or a perfect credit score to invest in storage? Think again. In this episode, I share the real stories—and real numbers—of how I bought my first two self-storage facilities using zero dollars out of my own pocket. And I'm not alone. One of my coaching clients, Casey, followed the same roadmap and closed on two storage deals within nine months—both with seller financing and no money down. I walk you through the exact steps I took to find the deals, fund them creatively, and build strong, cash-flowing assets without the headaches of tenants, toilets, and trash. Whether you're just starting out, feel stuck financially, or think this isn't possible for you, this episode is going to blow your mind and show you what's actually doable—even if you're brand new.   You'll Learn How To: Fund storage deals without using your own money Tap into seller financing, private lending, and SBA loans Identify and find mom-and-pop owned storage facilities with simple tools Build relationship capital that becomes your most valuable resource Scale without complexity using a proven, repeatable process What You'll Learn in This Episode: [2:55] How I transitioned from burnt-out wholesaler to storage investor [5:17] Why storage beats single-family for cashflow and simplicity [7:41] Forced appreciation: how to increase value without waiting on comps [12:20] The power of lien laws vs. long eviction battles in single-family [14:42] Case study #1: My first $0-down deal with $350K raised through relationships [17:05] Case study #2: Seller financing 90% and doubling cashflow potential [19:24] Case study #3: 100% funded by private lenders, sold for a $700K profit [21:51] How to use Google Maps and direct mail to find off-market, mom-and-pop storage deals [26:37] The $150K deal from a letter a seller held onto for 2 years [29:04] Casey's story: two facilities in nine months, both 100% seller financed Who This Episode Is For: Anyone who thinks they need cash or experience to get started Real estate investors looking for more time freedom and less stress Wholesalers and flippers tired of chasing deals every month Beginners ready to take action and buy their first facility Why You Should Listen: I've done it. Casey's done it. And you can too. This episode is your real-world proof that funding is not your problem—it's your belief. When you apply relationship capital, creative financing, and the right process, you can buy your first (or next) facility sooner than you think. This episode lays out the blueprint—now you just need to take action.   Follow Alex Pardo here: Alex Pardo Website: https://alexpardo.com/ Alex Pardo Facebook: https://www.facebook.com/alexpardo15 Alex Pardo Instagram: https://www.instagram.com/alexpardo25 Alex Pardo YouTube: https://www.youtube.com/@AlexPardo Storage Wins Website: https://storagewins.com/  Have conversations with at least three to give storage owners, brokers, private lenders, and equity partners through the Storage Wins Facebook group. Join for free by visiting this link: https://www.facebook.com/groups/322064908446514/

Svavar Elliði tónlistamaður fólksins var með okkur í dag og tók hann hljómborðið með sér og söng fyrir okkur topp 5 atburði ársins 2025. Helgi lenti í basli um daginn þegar hann var að leiðbeina Hjálmari hvar þeir ættu að hittast því Hjálmar kýs að nota ekki Google Maps. Helgi tók tvær kærustur með sér til Miami þar sem þau upplifðu mikla framkvæmdarorku og hittu litríka karaktera.IG: helgijean & hjalmarorn110Takk fyrir að hlusta - og munið að subscribe'a!

When it comes to getting your clinic found online, one question always comes up: “How do I improve my website rankings on Google?”Whether you're a chiropractor, acupuncturist, physical therapist, or wellness practitioner, your potential patients are searching for your services right now. The key is making sure your website actually shows up when they do.That's where SEO — search engine optimization — comes in.And today, SEO looks a little different than it used to. With AI-powered search tools like Google's AI Overviews, ChatGPT, and xAI's Grok now summarizing results directly in search, visibility means more than just ranking #1. It's about making sure your clinic is included in those intelligent, conversational answers that patients trust.Let's explore how to do that.

You waste 17 hours a year looking for your car. Find out how Google Maps can get that time back. Learn more about your ad choices. Visit megaphone.fm/adchoices

2025 marks 20 years of Google Maps — a tool that many of us would be, quite literally, lost without. We hear from New Orleanians who used Google Maps/Google Earth in its inaugural year to survey the damage to their homes following Hurricane Katrina. We also talk to the internet's Map Men, who ask whether "the best maps humanity has ever produced are simultaneously the worst maps for humanity?" in their new book, "This Way Up: When Maps Go Wrong (And Why It Matters)."

Heading into 2025, homeowners are still turning to Google when they need a roofer, and local visibility continues to drive high-quality leads. Many contractors spend money on marketing without understanding how local SEO and Google Maps actually work. In this episode, Dave breaks down the fundamentals of local search, what really drives inbound leads, and how to improve visibility without relying solely on paid ads.In this episode, I sit down with Greg DeSimone to break down what truly creates value in a roofing business, and why so many contractors end up walking away with far less than they expected when it's time to exit.This conversation isn't just about selling your business. It's about building a company that's profitable, transferable, and not dependent on you showing up every day.Many roofing contractors assume that revenue alone determines business value, but buyers and private equity groups see things very differently.Today, Dave Sullivan and Greg DeSimone discuss the real drivers of business valuation in the roofing and home services industry. They unpack why systems, leadership depth, clean financials, and predictable profits matter far more than top-line sales.Dave shares firsthand insight from building and exiting his own roofing company, explaining how contractors can unintentionally trap themselves inside their business by failing to delegate, document processes, and build a leadership team.The key takeaway is simple:You don't build value at the end; you build it years in advance.Whether you plan to sell, step back, or just run a stronger business, this episode lays out what needs to be in place to make your company valuable, on your terms.What you'll hear in this episode:Revenue alone does not equal business valueBuyers look for systems, leadership, and clean financialsA business dependent on the owner has limited valueProfitability and predictability matter more than growthExit planning should start years before you plan to sellStrong businesses are built to run without the ownerResources:Connect with Dave!Text Dave: (510) 612-1450Free Strategy CallWant to grow a more profitable roofing business? Book a free strategy call with Dave here → davesullivan.as.me/free-strategy-callFree ResourceDownload your FREE 1-Page Business Plan for Roofing Contractors → theroofershow.com/planWatch on YouTubeSubscribe for weekly tips and full episodes → @DaveSullivanRooferShowTrusted & Vetted SponsorsRuby Receptionists – US-based professionals who answer your phones live, leave a great first impression, and tee up the sale. Get $150 off your first month → theroofercoach.com/ruby.ProLine – Automate your follow-up and close more jobs with text, email, and CRM integration. Try it FREE + save 50% off your...

Sam Liang worked on the team that built the "blue dot" for Google Maps and now he's transforming how we think about meetings with Otter.ai. Fresh off crossing $100M in ARR with a lean team of less than 200, Sam joins us to discuss how Otter evolved from passive transcription to active AI agents that participate in your meetings. Learn practical strategies for building reliable voice AI, implementing enterprise knowledge bases, and deploying AI agents that actually deliver ROI.Resources mentioned:• Otter.ai $100M ARR announcement: https://otter.ai/blog/otter-ai-breaks-100m-arr-barrier• HIPAA compliance: https://otter.ai/blog/otter-ai-achieves-hipaa-complianceSubscribe to The Neuron newsletter: https://theneuron.ai

This week on Sibling Rivalry, Monét is impressed by the new generation of counterfeit bags, and Bob tests her ability to tell real from fake and they wonder whether good cartoons are still being made. Monét declares Teyana Taylor the new It Girl, they discuss how a movie poster can make or break a film, and ask how much it costs to put up a billboard. Bob explains how buildings are demolished in NYC and talks about the chaos of their group chat. They compare phone etiquette, Monét gives an update on her missing wigs, and debate whether Google Maps counts toward screen time. Plus: going live while driving, being bad at texting, texting and driving, and whether LA or NYC changes how you respond to a woman crying on the street. Thanks to our sponsors: Head to https://DRINKAG1.com/RIVALRY you'll get the welcome kit, a Morning Person hat, a bottle of Vitamin D3+K2, a AG1 Flavor Sampler and you'll get to try their new sleep supplement AGZ for free. Stop putting off those doctors appointments and go to ⁠https://Zocdoc.com/RIVALRY⁠ to find and instantly book a top-rated doctor today! Ready to start? Visit ⁠https://WaldenU.edu⁠ today. Walden University. Set a Course for Change®. Certified to operate by SCHEV. Go to https://HomeChef.com/RIVALRY for 50% off your first box and free dessert for life! Want to see exclusive Sibling Rivalry Bonus Content? Head over to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.patreon.com/siblingrivalrypodcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to be the first to see our latest Sibling Rivalry Podcast Videos! @BobTheDragQueen @MonetXChange Learn more about your ad choices. Visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠megaphone.fm/adchoices⁠⁠⁠⁠⁠⁠ Learn more about your ad choices. Visit podcastchoices.com/adchoices