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Doni Jones, owner of Don's Tree Services, started with $43, a vision, and no equipment. Today, she's running a $4M/year tree care business. In this episode of Masters of Home Service, host Adam Sylvester talks with Doni about building a values-driven company, creating a family legacy, leading with discipline and purpose, and how she plans to make her next goal of a $100 million+ valuation a reality. New to Jobber? Masters of Home Service listeners can claim an exclusive discount for Jobber at http://bit.ly/4kAzgm0
In this episode, Matt talks about why you are losing to the cheap competitors in your market and how to change it. MARKETING & COACHING https://www.serviceindustrycoach.com
Matt Koop, Vice President and Founder of The New Flat Rate, brings decades of experience in home service contracting, having worked his way up from service technician roles in plumbing, electrical, and HVAC. Through deep industry insight and innovation, Matt helps contractors maximize profits, build customer trust, and prevent burnout by adopting modern, proactive service strategies. His company's automatic presentation systems empower contractors to close jobs faster, provide consistent pricing, and offer premium options that address customers' long-term needs—not just immediate fixes. Matt's mission centers on empowering contractors to support their families, maintain stable finances, and do work they are proud of, all while delivering real value to homeowners. In this episode of Marketer of the Day, Matt shares how the information age changed the home services landscape—forcing contractors to adapt as savvy customers search for answers online and question traditional approaches. He explains the pitfalls of product-focused “good, better, best” options and introduces his proven system for presenting five tailored options for every job, ensuring both customer satisfaction and increased profitability. Matt's practical stories highlight the importance of proactive solutions, transparent communication, and aligning pricing with true business costs to create stable, thriving businesses that support contractors and their families. Quotes: “People want to buy the future. It's not just about solving a current problem, but about preventing the next one.” “In a confused mind, the answer is always no. Our job isn't just to educate, but to present options customers can understand and choose confidently.” “What got you here won't get you there. Contractors must adapt to today's market and rethink how they deliver value.” Resources: Visit Matt Koop's Website Connect with Matt Koop on LinkedIn Connect with Mark Koop on Facebook Follow Matt Koop on Instagram
In this episode, John Wilson sits down with Daryna Kulya, co-founder of Quo (formerly OpenPhone), to unpack one of the most underappreciated growth levers in home services: how you communicate as you scale. What starts as “one tech, one phone, one truck” quickly becomes a bottleneck once you're trying to hire CSRs, build a call center, and stop missing leads. Daryna shares the real story behind Quo's rebrand, why they're building for the long term, and how modern phone + text workflows are evolving with AI.They dive into the hard operational truth most contractors learn too late: you don't feel the communication pain until your customers already do. From missed calls, speed-to-lead, shared inboxes, and staffing by the hour (not the day), to AI call agents that outperform voicemail 3x, this is a tactical conversation for any operator trying to grow past the owner-operator stage. If you're scaling HVAC, plumbing, electrical, restoration, or any service trade — and you want to stop leaking revenue through missed calls and messy handoffs — this one's a must-listen.What You'll LearnWhy Quo rebranded from OpenPhone — and what that signals about the future of communicationThe hidden scaling trap of using your personal cell numberWhen contractors hire CSRs too late (and step out too early)Why staffing by the day hides the real missed-call problem
In this conversation, Jeff and Danny talk with John Figueroa about the values and processes that define On Point Heating and Air. John breaks down what customers truly expect from an HVAC professional, how his team stays ahead of industry best practices, and why consistent training is essential for both quality and culture.Topics include maintaining strong communication with homeowners, installing with precision, developing teams with integrity, and staying committed to service excellence. John also talks about the responsibility that comes with entering customers' homes and the importance of earning their trust every step of the way.Resources and MentionsOn Point Heating and Airhttps://www.onpointheatingandair.comCONTACT US(619) 272-6055What You Will LearnWhy personalized service matters in HVACHow to build trust through transparency and educationWhat separates premium service companies from the competitionHow leadership and communication shape a service businessWhy technicians need continual training and developmentWhat it takes to grow a values-driven trades companyThis trade is not a nine to five.Working hours can extend until the job is done.Customer expectations can lead to longer work hours.The HVAC industry requires dedication and flexibility.Residential HVAC work often involves urgent customer needs.Professionals must be prepared for unpredictable schedules.Job satisfaction is tied to customer comfort.Challenges in HVAC can be rewarding when resolved.Time management is crucial in this field.Understanding customer needs is essential for success. About The Trades PodcastWebsitehttps://www.thetradespodcast.comHosted byJeff Mudd and Danny TorresThe Trades Podcast features real conversations with business owners, trades leaders, and industry innovators making an impact in the skilled trades community. Support the Trades MovementIf this episode inspires you, share it with someone in the trades or anyone thinking about starting a home-services business. Like, comment, and subscribe to help more people discover these conversations.
In this episode, John Wilson and Brandon Niro are joined by Zac Dearing from Mantel for a fast-paced, trivia-style breakdown of what homeowners actually want when buying HVAC and home services in 2025. Mantel just surveyed 500+ homeowners nationwide, and instead of guessing in the dark like most of the industry, we put real customer data on the board. John and Brandon compete to predict homeowner behavior — how many contractors people call, where they find you, what earns trust, how pricing impacts decisions, and what parts of the sales process truly move the needle.The results are a gut-check for any contractor, operator, or sales leader. Homeowners are still overwhelmingly finding contractors through Google and repeat relationships, AI search is basically nonexistent (despite all the noise), and reviews dominate how people assess quality. Even more interesting: millennials and baby boomers shop very differently, and the “price objection” narrative isn't as universal as we treat it in training. If you're trying to improve close rate, tighten your sales process, build real trust in the home, or decide how transparent to be with pricing and warranties, this episode is stacked with insights you can act on immediately.What You'll LearnHow many contractors homeowners contact before choosing oneThe real top channels homeowners use to find contractors in 2025Why AI search (ChatGPT/Perplexity/Claude) isn't driving discovery yet
If you're only focused on the house you're working on, you're doing it wrong. In this episode of Masters of Home Service, host Adam Sylvester talks with Keith Kalfas, owner of Kalfas Landscaping, and Daniel Dixon, CEO of SendJim, about the neighborhood marketing tactics that helped them dominate entire blocks. Learn 10+ ways to turn one job into five, get seen by the right people, and build route density to grow your business. New to Jobber? Masters of Home Service listeners can claim an exclusive discount for Jobber at http://bit.ly/4kAzgm0
Most contractors and home service owners don't struggle because they can't sell. They struggle because they lack a predictable client journey from cold to sale. Estimates vary wildly, every technician sells differently, and customers often drift into the “let me think about it” dead zone. Meanwhile, owners are left wondering how many jobs slip away simply due to an inconsistent process rather than customer resistance. In this episode, host Mike Abramowicz sits down with Curt Kempton, founder of ResponsiBid and former owner of an internationally awarded window cleaning and pressure washing business. Curt reveals how he engineered a curiosity-driven sales process that feels natural for technicians, reduces customer friction, and dramatically increases close rates. This conversation is a masterclass in sales psychology, customer experience, and systemizing the path from interest to investment. Timestamps: [00:00] Meet Curt Kempton [03:00] Building and selling an award-winning cleaning business [06:40] Why many tradespeople struggle with sales [09:20] What makes a good salesperson [13:30] Research Mode vs Decision Mode [17:45] Creating a predictable client journey [21:30] Pre-framing with video and email [24:00] Why line-item estimates reduce conversions [30:10] Running the in-home experience smoothly [34:45] Your selling process vs their buying process [38:40] How many options to present [44:30] Price anchoring and shifting customer expectations [48:30] Following up after a “no” [53:50] Curt's free sales audit quiz [54:50] What it means to be Better Than Rich Key Quotes “Curiosity is what leads good sales.” “If you don't participate in research mode, you won't be there when it flips to decision mode.” “Line-item estimates create moral tax for the customer.”“You are either taking them through your selling process, or they are taking you through their buying process.”“Follow-up keeps the door open so customers can return without feeling embarrassed.” Key Takeaways: A good salesperson prioritizes the customer's value, not their own agenda. Buyers move predictably from research mode to decision mode, and your process must meet them early.Pre-framing with simple videos and emails reduces objections before you ever arrive on-site. Presenting packages instead of line items eliminates overwhelm and increases conversions. Follow-up after a no often recaptures customers who regret choosing cheaper competitors. Mentioned Links: ResponsiBid: https://responsibid.com Sales Process Audit Quiz: https://responsibid.com The Better Than Rich Show YouTube Channel: https://www.youtube.com/@thebetterthanrich Connect with The Better Than RichWebsite - https://www.betterthanrich.com/Facebook - https://m.facebook.com/betterthanrich/Instagram - https://www.instagram.com/betterthan_rich/Twitter - https://mobile.twitter.com/betterthan_richTikTok - https://www.tiktok.com/@betterthanrichYouTube - https://www.youtube.com/channel/UC3xXEb7rKBvkCOdtWd4tj2ALinkedin - https://www.linkedin.com/company/betterthanrich
Home Service Business Coach helps busy home service business owners get off the truck and build a business that supports their ideal lifestyle. Through simple, proven systems, we help owners regain control of their time, increase their income, and create more freedom in their lives.Buy My Book - Get Off The TruckJoin The HSBC Accelerator™Book a CallFollow HSBC Social's:Facebook | Instagram | YouTube | HSBC Accelerator | Jobber | Home Service Business Coach Email: info@homeservicebusinesscoach.com
MY NEWSLETTER - https://nikolas-newsletter-241a64.beehiiv.com/subscribeJoin me, Nik (https://x.com/CoFoundersNik), as I sit down with Chris Sacchinelli (https://x.com/@investopreneur_). Chris is an entrepreneur who has been practicing what he preaches for years, creating content while building, buying, and selling over a dozen businesses.We dive deep into the best paths for first-time entrepreneurs looking to replace their W-2 income. He shares his top three business ideas right now - Newsletters, low-capital Home Services (like pressure washing), and AI consulting, explaining why these simple, bootstrap ventures are truly life-changing businesses.Questions This Episode Answers:• What are the three best businesses for first-time entrepreneurs right now?• What is the true reality of passive income?• How can focusing on consistency with a newsletter lead to guaranteed business distribution?• What is the framework you should use to decide what business to start (Ikagi)?• How do you structure a multi-million dollar Hold Co to avoid unnecessary operational complexity?Enjoy the conversation!__________________________Love it or hate it, I'd love your feedback.Please fill out this brief survey with your opinion or email me at nik@cofounders.com with your thoughts.__________________________MY NEWSLETTER: https://nikolas-newsletter-241a64.beehiiv.com/subscribeSpotify: https://tinyurl.com/5avyu98yApple: https://tinyurl.com/bdxbr284YouTube: https://tinyurl.com/nikonomicsYT__________________________This week we covered:00:00 The Journey of Entrepreneurship03:02 The Power of Content Creation05:58 Exploring Business Frameworks08:51 The Newsletter Revolution11:44 Finding Your Voice in Business15:05 The Reality of Passive Income17:58 Home Services as a Starting Point20:50 Scaling Businesses Effectively23:41 The Pursuit of Uncapped Upside28:30 The Pursuit of Fulfillment32:16 Balancing Family and Business35:07 Launching a Healthcare Venture Studio38:58 Lessons from Past Experiences45:13 Navigating the Challenges of Business Models52:17 Building an Ownable Business
Today we're joined by someone doing quiet, powerful work behind the scenes to support families when they need it most. Sheila Decker is the In-Home Family Services Manager at Epworth Family Services, where she leads a dedicated team working with families referred through Nebraska DHHS. These are families facing real challenges — often tied to safety, stability, or risk of out-of-home placement. Sheila and her team provide tailored, trauma-informed support, helping parents strengthen their skills, rebuild trust, and access the resources they need to keep their families together. It's compassionate, complex work — and it's making a measurable difference across Nebraska.
In today's episode, Matt breaks down the five biggest mistakes he sees home service business owners make that keep them stuck, stressed, and unable to scale. If you fix even one of these, your business will grow. Fix all five? Total game changer. Shop Print Marketing: https://www.serviceindustrycoach.com/collections/print-marketing Work With Me 1:1: https://www.serviceindustrycoach.com/collections/coaching-packages
Service Business Mastery - Business Tips and Strategies for the Service Industry
Learn how to automate tasks, save time, and increase your profit. No Coding required!
Send us a textEver wonder why some shops can charge premium prices without flinching while others apologize their way through every estimate? We unpack the playbook for home service pros who want to price with confidence, execute with precision, and market with integrity so customers feel great about saying yes.We start by reframing growth through three levers—smart pricing, operational excellence, and marketing that actually matches delivery. You'll learn why customers happily pay more when the 3 C's are present: clarity about what they're buying, confident communication from your team, and consistent options that respect budgets and priorities. From speed to lead and tidy installs to how you answer the phone, we map the touchpoints that quietly pre-sell your price long before a tech opens the price book.Then we get tactical. We walk through building prices from real numbers—labor, materials, overhead, and target margins—plus how to review and update as costs change. We share a clean, tiered options strategy (good, better, best), why you should always present a repair pathway when appropriate, and how a quick third-party verification call protects elderly homeowners and your reputation. You'll also get language shifts that move teams from apologizing to advocating for value, outcome-based selling that beats model-number jargon, and ethical incentives that nudge buyers toward higher-tier solutions without cheapening your brand.If your quotes are triggering sticker shock, the fix isn't to slash price—it's to elevate the experience. Align brand visuals, uniforms, vehicles, and communication with the level you want to command, and let marketing tell the story of comfort, safety, efficiency, and peace of mind. Stop selling parts. Start selling outcomes. Subscribe, share this with a fellow owner who needs a pricing backbone, and leave a quick review to help more pros price for profit and close with confidence.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content. Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram. From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com Interested in being a guest on our show? Fill out this form! We'll see you next time, Lemon Heads!
Ever hired a salesperson who sounded great… then couldn't close a single job? In this episode of Masters of Home Service, host Adam Sylvester chats with Doni Jones, owner of Don's Tree Services, and Rich Camacho, CEO of BlueRecruit, about how to avoid expensive hiring mistakes and set your next sales rep up for success. They cover pay structure, red flags to watch out for, and the #1 question every owner should ask before bringing someone on. New to Jobber? Masters of Home Service listeners can claim an exclusive discount for Jobber at http://bit.ly/4kAzgm0
How do you lead 40,000 agents, stay fit, balance family, and navigate industry change? In this Stay Paid interview, Chris Kelly, CEO of HomeServices of America, shares powerful lessons from leading one of the nation's largest real estate organizations through massive industry change. From balancing family, fitness, and leadership to navigating the NAR lawsuits and AI transformation, Chris opens up about what it really takes to lead at scale—and stay grounded doing it.
Send us a textBrandon Downer: How Pink's Window Cleaning Franchise Turned Home Services Into Hospitality | The Franchise Insiders PodcastDiscover how Brandon Downer built Pink's Window Cleaning from a neighborhood observation into a thriving home services franchise that treats customers like guests and technicians like hospitality professionals.From Layoffs to Launching a Home Service FranchiseAfter two layoffs, Brandon Downer and his partner Carter spotted an opportunity during a neighborhood walk: local service trucks everywhere, but zero customer experience. They launched Pink's Window Cleaning with a bold premise—apply hospitality principles to blue-collar work.Why Most Window Cleaning Services Fail Customers (And How Pink's Solves It)Homeowners face recurring problems: no-shows, handwritten quotes, surprise pricing, and crews that don't respect their property. Pink's redesigned the entire experience: online scheduling, upfront pricing, card-on-file payments, branded uniforms, and a promise to leave every property better than they found it.The Pink's Franchise Playbook: Culture, Systems, and ScalabilityLearn why Pink's hires baristas and hospitality workers (not just window cleaners), how technology drives trust and recurring revenue, and why a memorable brand color beats a generic business name. Brandon shares the franchise growth strategy: launch timing by market seasonality, building routes that compound, and creating exit opportunities for owners.Blue-Collar Franchise Opportunities and AI-Resistant BusinessesWe explore why service-based franchises offer real wealth-building paths for younger entrepreneurs—hands-on MBAs that create jobs, build leadership skills, and generate recurring revenue streams that boost business valuation.Ready to Explore Franchise Ownership?Whether you're considering a home services franchise, window cleaning business, or other blue-collar opportunities, visit thefranchiseinsiders.com to take our 3-minute franchise matching assessment. Subscribe for weekly episodes and leave a review to help others discover their path to business ownership.Keywords: Pink's Window Cleaning franchise, home services franchise opportunities, window cleaning business, blue-collar franchise, franchise ownership, service-based franchise, recurring revenue businessVisit www.thefranchiseinsiders.com to subscribe.Send us your questions for an upcoming episode at 305-710-0050.From your pals in franchise ownership, Jack and Jill Johnson. The Franchise Insiders Podcast Schedule A Call Text: 305-710-0050 Take our FREE Business Builder Assessment
How to Prepare Your Home Services Business for a Successful Sale: Expert Insights from Joe Bergin of Commonwealth M&AIn this episode, host Josh Elledge interviews Joe Bergin, Co-founder of Commonwealth M&A, about how home services business owners—such as those in HVAC, plumbing, electrical, roofing, or landscaping—can prepare their companies for a successful sale. With his blend of blue-collar roots and M&A expertise, Joe shares how to transform years of hard work into a legacy-defining exit. He provides straightforward, actionable advice to help business owners position their companies for maximum value and long-term success.Preparing for the “Deal of a Lifetime”Joe explains that selling a home services business isn't something to rush—it's a process that ideally begins three to five years before you plan to exit. Investors are drawn to these companies for their recurring revenue, resilience, and workforce stability, but only if the business can operate independently of its owner. To increase your company's value, Joe recommends shifting from an owner-operator mindset to that of an asset manager—documenting systems, empowering leaders, and ensuring your business thrives without daily oversight.Financial clarity is equally vital. Moving from cash-based to accrual accounting and cleaning up your financial records gives buyers confidence and accurately reflects your company's true performance. Joe emphasizes the power of predictable, recurring revenue through maintenance contracts and service plans, which not only stabilize cash flow but also make your business more attractive to investors seeking long-term value.Ultimately, Joe's message is about intentional preparation. By treating your company as a scalable asset, investing in your people, and planning early, you'll attract premium buyers and secure better terms. With experienced advisors like Commonwealth M&A guiding the process, home services business owners can navigate the complexities of selling while protecting the legacy they've built.About Joe BerginJoe Bergin is the Co-founder of Commonwealth M&A, a boutique mergers and acquisitions firm that helps home services business owners plan and execute profitable exits. Combining blue-collar experience with corporate M&A strategy, Joe specializes in helping entrepreneurs turn their businesses into sellable assets that deliver maximum value and freedom.About Commonwealth M&ACommonwealth M&A is a boutique advisory firm serving small to mid-sized home services companies. By limiting the number of clients each year, they provide high-touch, customized support through every stage of the M&A process—from readiness assessment and valuation to negotiation, due diligence, and closing. Their mission: helping business owners achieve their “deal of a lifetime.”Links Mentioned in This EpisodeCommonwealth M&A WebsiteJoe Bergin LinkedIn ProfileKey Episode HighlightsWhy home services companies are in high demand among investorsFour key steps to prepare for a successful saleHow accrual accounting boosts credibility and valuationThe importance of recurring revenue and team empowermentWhy early preparation leads to stronger deals and smoother transitionsConclusionSelling your business is one of the most impactful financial decisions you'll ever make. Joe Bergin's advice underscores the importance of early preparation, strong systems, and a clear exit...
What's the real math behind profitable growth in home services? In this episode, Austin Gray talks with Andy Walker (Stryker Digital) about using LTV : CAC (LTGP : CAC), Average Order Value, and speed-to-lead to scale—without racing to the bottom on price.Andy shares:His practical $2K podcast/production mindset applied to service marketing.A step-by-step speed-to-lead framework (3-minute call, 7-day follow-up, long-tail nurture) Facebook vs Google Ads for high-ticket services (roofing, mitigation, remodeling) Bonus-stacked offers, guarantees, and timeline commitments to win without discounting.How weekly manual reporting builds data discipline and sharper decisions Why focus beats shiny objects—and when to expand.Whether you're in the trenches scaling a local service brand or optimizing your acquisition flywheel, this episode gives you the playbook to raise AOV, improve LTGP : CAC, and outspend competitors profitably. Listen in to turn your marketing into a durable growth engine.
Gene Slade is the visionary owner of Lead Ninja Inc., a dynamic company specializing in coaching and training for home service businesses and technicians. Gene's journey in the HVAC industry began at just 11 years old, and over the past 33 years, he has become a seasoned veteran. He has owned and grown several HVAC companies to multiple 8-figure revenues, proving his expertise and commitment to the industry.With a deep understanding of sales psychology and a hands-on approach, Gene has empowered countless individuals and businesses to achieve significant growth and success. As a coach and speaker, he captivates audiences with practical insights and actionable strategies, making complex sales concepts accessible and engaging.Gene is not just a business leader; he is a dedicated family man with six boys. His passion for coaching, training, speaking, and transforming the lives of owners and technicians in the service industry is at the heart of everything he does. Gene loves and lives for making a positive impact on the people he works with.Connect with Gene here: https://leadninjasystem.com/Don't forget to register for our FREE LinkedIn Workshop here:https://www.thetimetogrow.com/experts-edge-linkedin-content-that-closes-workshop
In this episode, John Wilson and co-host Jack Carr break down how home-service companies can actually future-proof in 2025: flattening org charts, using AI to nuke overhead, building adaptable teams, and keeping a balance sheet that can take a 30% punch. We get into real numbers (gross margin, overhead targets, EBITDA), how to think about “risk on” vs. “risk off,” and why the middle of the market gets squeezed when big operators cut costs with automation.You'll hear play-by-plays on automating call centers, choosing what to systematize vs. keep human, when to de-lever, and how to bob-and-weave against giants who pass cost savings straight into marketing.What You'll LearnPeople vs. Systems: The two ways to future-proof—and how to train for adaptability.Automation That Moves the P&L: Where AI actually drops overhead (call center, dispatch, admin).Healthy by Design: Gross margin, overhead, and cash targets that create real nimbleness.Debt & “Risk Off”: How interest rates change the game and when to prioritize de-levering.Competing with Giants: What to do when national players cut cost structures by ~8–10 pts.Numbers First: Why you can't future-proof if you don't know your break-even.
Most business owners think they know what customers want—until they actually ask. In this episode of Masters of Home Service, host Adam Sylvester talks with Phil Risher, owner of Phlash Consulting, and Anthony Salazar, owner of Salazar Scoops, about how tuning into customer pain points led to a 25% lift in leads. Hear how a few intentional tweaks to messaging and intake transformed their close rates—and what you can steal for your own business. New to Jobber? Masters of Home Service listeners can claim an exclusive discount for Jobber at http://bit.ly/4kAzgm0
Guest: Alex Duta CEO/Founder at Albi (restoration management software) https://albiware.com/ Thinking about selling to PE? Alex explains why many contractors should hold and tech-enable instead then shows how to do it: AI for ops, revenue per-employee targets, CRM→Ads feedback loops, valuation math (service vs. software), and the QSBS play to keep more at exit. Real tactics for restoration/roofing/plumbing/HVAC leaders who want margin, scale, and optionality.You'll learnWhat “tech-enabled” actually means for a contractor (and how to measure it)A prioritization toolkit (RICE) to pick high-leverage automations firstCRM→Google Ads conversion feedback to drop CPL & boost job sizeHow tech enablement changes valuation multiplesA primer on QSBS and why waiting can be worth millionsConnect with Alex: https://alexduta.com/ • @itsalexduta Hire Hook Agency for home-service growth: https://hookagency.com/
Too many jobs go sideways because of one thing: miscommunication. In this episode of Masters of Home Service, host Adam Sylvester talks with Erica Krupin of Kroopin's Poopin Scoopin and Marco Radocaj from Balance HVAC, about why project transparency matters now more than ever. They share how setting clear expectations, documenting job details, and keeping customers in the loop prevent mistakes, build trust, and lead to smoother jobs all around. New to Jobber? Masters of Home Service listeners can claim an exclusive discount for Jobber at http://bit.ly/4kAzgm0
Today, I'm joined by a guest who's doing some really innovative things in the trades industry, Nate Keller, the Co-Founder and Chief Sales Officer of Free2Grow.Free2Grow is transforming how contractors handle customer communication by using AI-powered CSRs built specifically for home service businesses. Before launching the AI side, Nate and his team actually ran a live call center, so they understand firsthand what business owners really need on the front lines.In this episode, we dive into:How AI voice systems improve booking rates and customer experienceThe growing role of automation in HVAC, plumbing, and roofingLessons from transitioning from service to technologyThe future of AI and how contractors can leverage it for growthIf you're a contractor or home service business owner looking to scale smarter and stay ahead of the industry shift, this conversation is packed with actionable insights.Learn more about Free2GrowWebsite: https://free2grow.comFacebook: https://www.facebook.com/Free2GrowOfficial/Instagram: @free2growofficialConnect with Nathan KellerFacebook: https://www.facebook.com/nathan.keller1Linkedin: https://www.linkedin.com/in/nathankeller/Connect with Builders of AuthorityWebsite: https://buildauthority.comFREE Facebook Group: https://www.facebook.com/groups/7685392924809322BOA Mastermind: https://buildauthority.co/order-form-mastermindGoHighLevel Extended 30-day Free Trial w/TONS of Personal Branding Bonuses: http://gohighlevel.com/adammcchesney
In this episode, Matt breaks down how to build a home service business that private equity wants to buy. He covers the key factors that make your company valuable — from brand and marketing systems to financials, leadership, and technology. Even if you never plan to sell, these are the same things that make your business more profitable and easier to run today.
Service Business Mastery - Business Tips and Strategies for the Service Industry
Learn how to automate tasks, save time, and increase your profit. No Coding required!
Jason has a conversation with Chris Kelly, President & CEO of HomeServices of America about the current state of our industry, what keeps Chris up at night when thinking about the real estate landscape, how evolving technologies and rule changes have changed and will change our business, and what it's like to lead a company as large as HomeServices of America through a critical time in the real estate world.
In this special re-release of Owned and Operated, John Wilson sits down with AJ and Noah of Premier Home Pros to unpack how they went from a dining-room-table idea to $15M in year one, $86M in year two, and a national rollout—without taking on debt. They break down the sales system, affiliate-led demand gen, installer model, and the ops math behind a ~46-day greenfield payback. If you're scaling a home service business, this is the blueprint.You'll hear the real numbers: 91% demo, 82% close in month one for $557k, why they switched from acrylic to engineered stone to lift average ticket from $11.7k → $18.3k+, how they opened 9 locations by end of 2024, and the org/game plan to chase nine figures—profitably.
Are your techs missing chances to close bigger jobs? In this episode of Masters of Home Service, host Adam Sylvester talks with Phil Risher, founder of Phlash Consulting, about how to land contracts worth 10x the original job. He shares how simple tools like checklists, CSR scripts, and better follow-ups can help your team spot hidden revenue—and how one smart question (‘What else can we help you with?') can turn a routine visit into a major win. New to Jobber? Masters of Home Service listeners can claim an exclusive discount for Jobber at http://bit.ly/4kAzgm0
In this episode of Unemployable with Jeff Dudan, Jeff sits down with Ellen Rohr — industry icon, financial educator, and co-founder of Zoom Drain, former president of Benjamin Franklin Plumbing, and current executive with ServiceTitan. Ellen shares her 40-year journey from cleaning up her husband's plumbing business to leading multi-million-dollar brands that transformed the trades.
In this episode of Unemployable with Jeff Dudan, Jeff sits down with Ellen Rohr — industry icon, financial educator, and co-founder of Zoom Drain, former president of Benjamin Franklin Plumbing, and current executive with ServiceTitan. Ellen shares her 40-year journey from cleaning up her husband's plumbing business to leading multi-million-dollar brands that transformed the trades.
Send us a textEver wonder why some home service brands feel trustworthy before they even quote the job? We pull back the curtain on three simple, overlooked moves that stack trust fast: a brand ecosystem audit, a hyperlocal micro influencer network, and a documentary-style install video that shows the work, the manners, and the finish line.First, we map every place your brand lives in the real world—fleet wraps, uniforms, CSR tone, on-hold music, reviews, email signatures, invoices, social, and signage. Then we prioritize the fixes that signal care: clean, consistent trucks; technicians who look and speak on brand; and responses that turn reviews into SEO. This isn't a rebrand; it's a punch list that makes every touchpoint feel the same, so your neighbors recognize you and risk feels lower before your tech arrives.Next, we ditch celebrity influencers for people your market already trusts: the realtor who knows every street, the PTA organizer who mobilizes a school, the youth coach everyone thanks on Saturdays. We outline a simple value exchange—swag, gift cards, or a free maintenance plan—in return for honest posts about real experiences. No scripts, just authenticity and accountability. If something misses, we fix it and learn. That's how local word of mouth scales without feeling bought.Finally, we show how to film a relatable behind-the-scenes install. Choose an average home, capture van loading, protective prep, cleanup, walkthroughs, and a calm voiceover from your sales lead. These story-driven videos beat coupon graphics because they demonstrate care and craft. Then repurpose everywhere: your website and YouTube, short social clips, recruiting, and weekly series like Meet the Crew Monday and Service Story Saturday.If you're ready to tighten your brand, activate real neighborhood advocates, and tell stories that convert, we've got your back. Subscribe for more practical growth playbooks, share this with a fellow owner who needs a slow-season plan, and drop a review to tell us which tactic you'll start first.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content. Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram. From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com Interested in being a guest on our show? Fill out this form! We'll see you next time, Lemon Heads!
John sits down with Zac Dearing (Mantel) to break down how top HVAC, plumbing, and electrical companies are moving from “proposal tools” to true shopping experiences that help homeowners buy with confidence—and help teams close more, faster. They dig into hard data from Mantel's platform and homeowner survey: why Tuesdays are the biggest sales day, how response time and proposal view time (“eyeball time”) predict closes, and why a 10-point jump in proposal strength correlates with ~$960 higher average ticket. They also cover remote/virtual selling (and what a high-fidelity, open-cart experience can look like), pricing transparency (69% of homeowners try to find a price online…only 15% find something clear), extended-warranty strategies, and what changes between a $10M shop and a $100M shop (hint: ruthless simplicity). If you want a concrete playbook for modern sales—benchmarks, coaching levers, and systems that scale—this one's for you.
In this episode, Ryan dives deep into what's happening behind the scenes at his garage door company, the tech he's rolling out, and why the future of home services might not include people at all. Recorded just after the FieldPulse launch, he reflects on the rollout process, what went right, what went wrong, and how it's transforming how his team operates—especially with automation, ClearPath workflows, and vendor communication all dialed in.He opens up about making bold moves, like hiring an EA from Mexico, investing in AI masterminds, and taking more risks than ever before. Ryan explains how AI is no longer optional—it's essential. From automating SOPs and field service workflows to building customer-facing bots that can communicate like humans, he's already deploying tech that most of the industry isn't even thinking about yet.This episode also explores why GoHighLevel might be the most future-proof software in marketing automation, what it's like leaving ServiceTitan, and how tools like SureWinder save companies thousands by preventing injuries. Ryan discusses the concept of “software is dead” and why custom AI-driven tools are the next wave of operational efficiency.He doesn't shy away from the controversial stuff either—like his belief that robotics will soon replace labor in garage doors, especially with Tesla's Optimus entering the market. And he offers a powerful challenge to business owners: Are you resisting AI because it's hard, or because it's new?You'll also hear updates on Aaron Overhead Doors' rebrand, marketing strategies for lean overhead, and insights on how to plan your schedule around what actually works for you, not what looks good on paper. Plus, Ryan gives a shoutout to Chamberlain's upcoming AI-powered camera tech and why smart integrations are going to matter more than ever.This episode is packed with ideas, predictions, and tough love. If you're in home services and not paying attention to tech shifts in AI, robotics, and automation—you might already be behind.Find Ryan at:https://garagedooru.comhttps://aaronoverheaddoors.comhttps://markinuity.com/Check out our sponsors!Sommer USA - http://sommer-usa.comSurewinder - https://surewinder.comStealth Hardware - https://quietmydoor.com/
Tired of hiring people who don't show up—or don't stick around? In this episode of Masters of Home Service, Marco Radocaj, owner of Balance HVAC, and Rich Camacho, CEO of BlueRecruit, join host Adam Sylvester to share what sets top performers apart. Learn how to spot coachable candidates, rewrite job posts to attract the right people, and build a reliable and high-output team. New to Jobber? Masters of Home Service listeners can claim an exclusive discount for Jobber at http://bit.ly/4kAzgm0
Giuseppe Grammatico was living the life many dream of—a six-figure salary at JP Morgan. But with a five-hour daily commute and a baby on the way, he realized the "dream" was costing him the one thing that truly mattered: time with his family. He made the terrifying choice to quit his secure corporate job with no business idea, betting everything on a life of freedom. His search led him away from startups and into the world of franchising, where he discovered opportunities beyond just fast food.After building his own successful franchise for 13 years, Giuseppe achieved the time freedom he craved and now works as a franchise coach helping others do the same. In this episode, he sits down with Ryan Atkinson to share his playbook for achieving financial and time freedom. You'll learn how to identify recession-resistant businesses, spot the green flags of a healthy franchise model, and analyze key financial metrics before investing. He also breaks down why strong business systems and discovering your "why" are the ultimate keys to entrepreneurial success.Takeaways:- Your "why" is the most critical driver for entrepreneurship; leaving a six-figure job was about gaining time freedom to be present with family, not just about money.- Franchising extends far beyond fast food, with over 4,000 options in more than 70 industries, providing a viable path to business ownership without needing a unique startup idea.- Prioritize recession-resistant franchise models, such as water and smoke mitigation or essential B2B services, that remain in demand regardless of the economic climate.- A healthy franchise will vet you for a mutual fit rather than just giving you a sales pitch. They should have a clear vision for the future and be transparent about their systems.- Thoroughly vet a franchise through "validation" by speaking directly with existing franchisees. Ask them, "Knowing what you know today, would you do it all over again?"- When evaluating financials, look beyond profit margins and analyze the Average Unit Volume (AUV), as a high-volume business can be more profitable than a high-margin one.- A franchise's value lies in its proven, plug-and-play systems. The franchisor should be able to demonstrate their CRM, marketing, and lead generation processes.- The business is the vehicle to achieve your "why." Don't get stuck on finding a business you're "passionate" about; find one that enables the lifestyle you want.- Time freedom isn't immediate. The first year of a new business often requires more work, but it's a necessary sacrifice to build the systems that enable flexibility later on.- Avoid costly mistakes by tracking your marketing spend. Blindly investing without monitoring Key Performance Indicators (KPIs) and return on investment is a recipe for failure.Tags: Franchise, Entrepreneurship, Business Buying, Home Services, Passive Income, Recession-Proof BusinessResources:Grow your business today: https://links.upflip.com/the-business-startup-and-growth-blueprint-podcast Connect with Giuseppe: https://www.linkedin.com/in/giuseppe-grammatico
Why should people serve and what does it mean to serve God? Pastor Jonathan Lock continues our sermon series, “Welcome Home”, preaching from the book of 1 Peter 4:7-11. Notes in this sermon: Service is urgently demanded, lovingly motivated, unselfishly demonstrated, and uniquely offered. Visit www.bluevalleychurch.org for more information about Blue Valley Church in Overland Park and Olathe, Kansas.
Home Service Business Coach helps busy home service business owners get off the truck and build a business that supports their ideal lifestyle. Through simple, proven systems, we help owners regain control of their time, increase their income, and create more freedom in their lives.Buy My Book - Get Off The TruckJoin The HSBC Accelerator™Book a CallFollow HSBC Social's:Facebook | Instagram | YouTube | HSBC Accelerator | Jobber | Home Service Business Coach Email: info@homeservicebusinesscoach.com
Home Service Business Coach helps busy home service business owners get off the truck and build a business that supports their ideal lifestyle. Through simple, proven systems, we help owners regain control of their time, increase their income, and create more freedom in their lives. Book a CallJoin The HSBC Accelerator™Buy My Book - Get Off The TruckFollow HSBC Social's:Facebook | Instagram | YouTube | HSBC Accelerator | Jobber | Home Service Business Coach Email: info@homeservicebusinesscoach.com
John sits down with Christian Rattin, CEO of Five Star Home Services, to unpack how he helped transform a single-family HVAC shop into a $40M+ multi-market powerhouse across Columbus, Dayton, and Cincinnati.From growing through chaos to professionalizing with purpose, Christian shares Five Star's evolution — blending faith, strategy, and servant leadership to build a home service company that gives back millions. They go deep on: the “profit on purpose” philosophy, scaling across markets without losing culture, leadership development for second-chance employees, and using systems like Scaling Up to sustain growth.If you're serious about building a multi-location business, leading through values, or turning revenue into real impact, this episode is a masterclass in intentional scaling.
When most people think of franchising, they picture burgers, coffee, or car washes. But Joshua Tree Experts proves there's massive opportunity hiding in your own backyard — literally. In this episode, Wes Barefoot sits down with Josh Malik, Founder and CEO of Joshua Tree Experts, to talk about how he built a high-growth, multi-service franchise brand around tree care, lawn care, and pest control. Josh started as a climber and crew leader, working his way up from the bottom of the industry to owning one of the most respected tree-preservation brands in the U.S. He shares how focusing on preservation over removal created recurring revenue, loyal clients, and a brand with deep roots.
Marketing in the home improvement industry is evolving fast—but consumers still want what they've always wanted: speed, clarity, and convenience. On this episode of Smarter Building Materials Marketing, Beth PopNikolov sits down with Josh, Chief Marketing Officer at Express Flooring, to explore how his team is building a high-volume marketing engine that delivers real results in real time.
What would it take to double your revenue this year? On this episode of Masters of Home Service, Daniel Dixon, CEO of SendJim, joins host Adam Sylvester to unpack the 3 growth tactics that helped him do exactly that in just 12 months. From follow-ups that actually convert to a fresh approach to pricing and systems, you'll get a clear look at what moved the needle—and how to make it work for you. New to Jobber? Masters of Home Service listeners can claim an exclusive discount for Jobber at http://bit.ly/4kAzgm0
Andrew went from a $13/hour manual labor job to a six-figure sales role at his corporate job. But decided to quit after a feud with a manager who called him “replaceable”. He then took a massive risk, liquidating his 401(k) to buy into his friend's tree-cutting side hustle. That gamble paid off, scaling the home services business into a powerhouse now earning over $180,000 a month with a near-zero marketing budget.In this episode, Andrew joins Ryan Atkinson to share the playbook for his business growth. Learn his unconventional marketing strategies, like using Reddit for free lead generation, plus actionable sales tactics for customer acquisition and crafting an irresistible offer to scale your small business.Takeaways:- A negative corporate experience can be a powerful catalyst for entrepreneurship; being told he was "replaceable" pushed Andrew to leave his stable, six-figure job.- Investing in a friend's existing business can be a viable entry into entrepreneurship; Andrew liquidated his 401(k) to buy a partnership stake, viewing it as a more active investment in his future.- For new home service businesses, the first sales should come from your immediate network of friends and family before expanding outward.- Use every job as a marketing opportunity by approaching neighbors (a "Four Corners" strategy) to let them know you're in the area and ask existing clients for referrals.- Leverage online communities like Reddit by providing genuine expert advice, not just advertising. This builds authority and can lead to organic referrals and top search engine rankings for free.- A strong, simple offer like a "satisfaction guarantee" can be more powerful than complex discounts. It builds trust and ensures customer happiness, which fuels word-of-mouth growth.- Focus marketing efforts on platforms where potential customers are actively searching for a solution (e.g., Google Pay-Per-Click) rather than passively scrolling (e.g., Facebook ads).- Don't underestimate "outdated" sales tactics. When business is slow, personally calling a list of past clients is a highly effective way to generate immediate leads.- In a commoditized industry, differentiate your business with superior quality and expertise. Having a certified expert perform the work was a key selling point for Tree Amigos.- Maintain a lean marketing budget by focusing on high-ROI, organic strategies. Andrew's company spends almost nothing on ads, relying on word-of-mouth, referrals, and his Reddit strategy.Tags: Side Hustle, Service & Consulting, Home Services, Tree Cutting Business, Small BusinessResources:Grow your business today: https://links.upflip.com/the-business-startup-and-growth-blueprint-podcast Connect with Andrew: https://www.linkedin.com/in/andrew-anstrom-50441294/
In this conversation, Tommy Mello interviews Peter Roth, a seasoned entrepreneur and expert in the call center industry. They discuss the challenges and strategies of cold calling, the importance of lead management, and the nuances of targeting the right audience in home services. Peter shares insights on building and managing call centers, the role of AI in sales, and the significance of personal branding in business. The discussion also touches on Peter's experiences in the solar and HVAC industries, as well as his journey in the cigar business. The conversation concludes with thoughts on the future of the call center industry and the importance of resilience in entrepreneurship. 00:00 Introduction to Cold Calling and Marketing Strategies 03:00 The Journey into the Call Center Industry 06:00 Understanding Lead Management and Follow-Up 09:01 Targeting the Right Audience for Home Services 11:55 The Importance of Speed to Lead 15:04 Outbound vs Inbound Marketing Strategies 18:03 The Role of AI in Cold Calling 20:56 Data-Driven Approaches to Lead Generation 23:51 Building Your Own Call Center 26:54 Managing Call Center Agents and Performance 30:07 Insights on the Solar and HVAC Industries 32:47 The Cigar Business and Lifestyle Entrepreneurship 36:03 The Impact of Personal Branding on Business 39:01 Future of the Call Center Industry 41:59 Final Thoughts and Key Takeaways
Home Service Business Coach helps busy home service business owners get off the truck and build a business that supports their ideal lifestyle. Through simple, proven systems, we help owners regain control of their time, increase their income, and create more freedom in their lives. Book a CallJoin The Accelerator™Get Your Personalized $1M Scaling RoadmapFollow HSBC Social's:Facebook | Instagram | YouTube | HSBC Accelerator | Jobber | Home Service Business Coach Email: info@homeservicebusinesscoach.com
Book a free Discovery Call to see how we can help you hit your goals and beyond: https://bit.ly/3TvGiNW or call us at: (214)-453-1591