Podcasts about social fresh

This episode originally aired in September of 2024, however it was jam-packed with so many valuable insights I wanted to share it again. In this throwback rewind we're thrilled to welcome Jason Yarborough, a seasoned professional with a diverse background that includes roles such as: Director of Operations Assistant Store Manager at Starbucks Sales Representative/Account Executive Director of Marketing/Strategy VP of Partnerships T-Ball Coach  He currently guides partner programs to scalability through GTM training, program development, and coaching. He co-hosts the "Friends with Benefits" podcast with his wife, Sam. In this week's episode, we discussed: His journey from being a generalist to becoming a strategic partner in the business world. How he bridges the gap between agencies and leadership challenges. His diverse career experience, from operations at Starbucks to marketing and partnerships at companies like Garden of Life, Social Fresh, Terminus, and Arcadia. The importance of building long-term relationships and creating engagement through thoughtful experiences. Jason also emphasized the importance of partner experience, long-term relationship building, and creating engagement through thoughtful moments. He highlighted the "Disney Experience" approach, where partners feel seen, heard, and known, and discussed the need to move beyond transactional relationships by offering advanced training and focusing on where to invest time effectively.  Please enjoy this week's episode with Jason Yarborough!  I am now in the early stages of writing my first book! It will cover my journey into sales, the lessons learned, and include stories and advice from top sales professionals around the world. I'm excited to share these interviews and bring you along on this journey! Like the show? Subscribe to the email: Subscribe Here I want your feedback! Reach out at 20percentpodcastquestions@gmail.com or connect with me on LinkedIn. If you know anyone who would benefit from this show, please share it! If you have suggestions for guests, let me know! Enjoy the show!

Nick Cicero '09 is a social media entrepreneur, who — after starting college at Nazareth as a trumpet-playing music major – was intrigued by the spread of Facebook, Twitter, other social media platforms, and followed his instincts to pursue a career in internet technology and business. Nick's life's work has focused on building social publishing and analytics tools for publishers and media companies, eventually founding, developing and leading social media analytics company Delmondo, which was later bought by Conviva.  Nick has 20 years of experience in advancing the social media, digital marketing, and streaming video industries, with a track record of innovation and leadership. He has been at the forefront of many tech firsts, such as creating the first enterprise analytics solutions for Snapchat, Instagram Stories, Facebook Live, and TikTok, co-producing the first Snapchat branded series with Marriott Rewards, and working with Oprah Winfrey to launch the first Instagram video on TV.  Today, Nick works as an advisor, consultant, professor, and investor. He has made hundreds of presentations at major industry events like Vidcon, SXSW (South by Southwest), SportsPro, Social Fresh, and Social Media Marketing World. He serves as an advisor and mentor to early-stage startups and educates future leaders as a faculty member at the esteemed S.I. Newhouse School of Public Communications at Syracuse University.  

Dennis Yu is the Chief Technology Officer of BlitzMetrics, a digital marketing company that partners with universities and professional organizations to train young adults in social media marketing. He is on a mission to create one million jobs by providing practical, hands-on training to students and professionals. As co-author of the Amazon #1 best-selling book The Definitive Guide to TikTok Ads and a speaker in digital marketing, Dennis has helped manage over a billion dollars in Facebook ads for companies like the Golden State Warriors, Nike, and Rosetta Stone. He has been featured in publications such as The Wall Street Journal, The New York Times, LA Times, and on networks like NPR and Fox News. Dennis is a globally recognized speaker, having delivered keynotes in 17 countries across five continents. He regularly contributes to industry-leading publications like Adweek, Social Media Examiner, and Social Fresh. His educational background includes studies in Finance and Economics at Southern Methodist University and the London School of Economics.   During the show we discuss: Getting Started With Social Media Ads Content Strategy In Social Media Advertising Avoiding Common Mistakes Understanding 'Conversion Engine' Exploring The 'Dollar A Day' Method Steps For Beginners To Generate Leads Overcoming Challenges In Conversion Lessons From Social Media Advertising   Show resource/s: https://blitzmetrics.com/

In this episode, we're thrilled to welcome Jason Yarborough, a seasoned professional with a diverse background that includes roles such as: Director of Operations Assistant Store Manager at Starbucks Sales Representative/Account Executive Director of Marketing/Strategy VP of Partnerships T-Ball Coach  He currently guides partner programs to scalability through GTM training, program development, and coaching. He co-hosts the "Friends with Benefits" podcast with his wife, Sam. In this week's episode, we discussed: His journey from being a generalist to becoming a strategic partner in the business world. How he bridges the gap between agencies and leadership challenges. His diverse career experience, from operations at Starbucks to marketing and partnerships at companies like Garden of Life, Social Fresh, Terminus, and Arcadia. The importance of building long-term relationships and creating engagement through thoughtful experiences. Jason also emphasized the importance of partner experience, long-term relationship building, and creating engagement through thoughtful moments. He highlighted the "Disney Experience" approach, where partners feel seen, heard, and known, and discussed the need to move beyond transactional relationships by offering advanced training and focusing on where to invest time effectively.  Please enjoy this week's episode with Jason Yarborough!  I am now in the early stages of writing my first book! It will cover my journey into sales, the lessons learned, and include stories and advice from top sales professionals around the world. I'm excited to share these interviews and bring you along on this journey! Like the show? Subscribe to the email: Subscribe Here I want your feedback! Reach out at 20percentpodcastquestions@gmail.com or connect with me on LinkedIn. If you know anyone who would benefit from this show, please share it! If you have suggestions for guests, let me know! Enjoy the show!

What do students want to see when researching potential schools? It's a question that all higher education marketers need to ask, and the answers aren't always obvious. But good news! Our latest research, the 2024 Higher Education Marketing Report, reveals what the data says about student preferences and the strategies of current marketers in the space. We're joined by Strategist at Convince & Convert and Co-Founder of Social Fresh, Jason Keath, who takes us through the top insights in the report. Full Episode Details  What marketers plan to do with their content and what students want to see aren't always on the same page.  In this episode, Jason Keath takes us through some of the top insights that our report covers, including plans of current marketers in the higher ed space and student preferences from marketing content. Jason reveals that some marketers are turning away from email and YouTube, but the data reveals that this could be a mistake and doesn't align with the type of content we know students resonate with. We hear why video and UGC should be a priority for higher marketers and which platforms are most popular for that audience. This episode is packed with practical advice for higher ed marketers looking to optimize their strategies and allocate resources more effectively. Jason discusses the delicate balance of using AI in content creation, emphasizing the need for a human touch to maintain authenticity and connection with students. Jason also addresses the gaps in content topics that students are eager to see, such as career benefits, financial aid information, and internship opportunities. In This Episode:  2:30 - Some background on the report and who was surveyed  4:35 - The benefits of a 3rd party assessment for higher ed marketers  6:05 - Major themes revealed by the report and the biggest gaps in higher ed marketing  7:59 - Why marketers aren't utilizing video content as much as they should  11:11 - What Gen Z wants to see from content   13:12 - The surprising potential of traditional marketing   16:48 - Should higher ed marketers use AI? 19:07 - Why you shouldn't depend on AI for content creation 12:09 - What prospective students want to see  24:29 - Where students go for information  26:09 - How higher ed marketers are using students within content 28:33 - How schools can restructure their strategy to cover topics students want to see 31:48 - Where can people find the report  32:29 - Advice for marketers in higher ed Resources  Download the Higher Education Marketing Report Connect with Jason on LinkedIn Follow Jason on Threads Social Fresh website Visit SocialPros.com for more insights from your favorite social media marketers. 

Christina Garnett, Principal Marketing Manager, Offline Community and Advocacy, joins Amanda Ma, CEO of Innovate Marketing Group, to discuss 2023 marketing trends and what's new for HubSpot. Listen Now on EventUp! Award-winning community builder and advocacy strategist Christina Garnett uses audience intelligence and social listening to learn more about audiences and determine needs and behaviors. Her work serves to help brands better connect with their current customers, potential customers, and fans. Christina is featured in HubSpot Academy's Social Media Certification course and social listening courses, Semrush Academy's social listening course, and is a partner for On Deck's Community Builder Program, teaching a module on advocacy as a community growth lever. She has been a speaker for events like the Cannes Lions International Festival of Creativity (Hubilo-BizBash), INBOUND, Digital Summit, Social Fresh, Adapted Digital Media Summit, and MnSearch Summit. You can also find her featured in HubSpot, Social Insider, and Talkwalker ebooks and articles in Adweek, The Next Web, and Meltwater.

What, exactly, is web3? What are NFTs again? And how do they relate to marketing, content, and brand-building? On this episode of The Big REthink, host Barry Ross speaks with Jason Keath, co-founder of Social Fresh and Sofresh Labs, about exactly what these technologies are and how innovations in blockchain and infrastructure can inform marketing strategies now and down the line. Plus, he talks about how a luxury brand bounced back from an early NFT misstep to pioneer and showcase new ways of collaborating with and engaging consumers.

The Internal Marketing Podcast is the unique podcast series that 'flips' the marketing conversation, from external to internal, sharing everything you need to know, to build the brand and drive growth, by engaging and empowering company employees to become advocates of the company brand. If you're not already subscribed to The Internal Marketing Podcast, then join the 'internal marketing tribe' and subscribe, leave a review and share the podcast with anyone in your network whom, you believe, will find it valuable. Thanks for listening! ABOUT  CHRISTINA GARNETTAward-winning community builder and advocacy strategist Christina Garnett uses audience intelligence and social listening to learn more about audiences and determine needs and behaviors. Her work serves to help brands better connect with their current customers, potential customers, and fans.Christina is featured in HubSpot Academy's Social Media Certification course and social listening courses, Semrush Academy's social listening course, and is a partner for On Deck's Community Builder Program, teaching a module on advocacy as a community growth lever. She has been a speaker for events like the Cannes Lions International Festival of Creativity (Hubilo-BizBash), INBOUND, Digital Summit, Social Fresh, Adapted Digital Media Summit, and MnSearch Summit. You can also find her featured in HubSpot, Social Insider, and Talkwalker ebooks and articles in Adweek, The Next Web, and Meltwater.She is the Principal Marketing Manager - Offline Community & Advocacy @t HubSpotYou can follow Christina on Twitter (@ThatChristinaG) or on LinkedIn (https://www.linkedin.com/in/christinamgarnett/) ABOUT KERRY-ANN STIMPSON (The Internal Marketing Podcast's Producer and Host)Kerry-Ann is the Chief Marketing Officer (CMO) of the JMMB Group, a financial services group of companies, headquartered in Kingston, Jamaica, with operations across the Caribbean. She is also the producer and host of The Internal Marketing Podcast, a personal passion project that was borne out of her belief that a company's growth and marketing strategies can't succeed, unless company employees (its most powerful advocates) are authentically engaged and empowered to deliver on the brand promise and to become advocates of the company brand. You can follow and connect with Kerry-Ann on LinkedIn. ABOUT WORKSHOP  (The Internal Marketing Podcast's Season 3 Sponsor)Workshop is an internal marketing and employee communications platform for creating beautifully branded, employee-specific campaigns. It replaces any internal email tool that you have and integrates with the other communication channels your team uses the most (including Slack, SharePoint, and Microsoft Teams). Head over to useworkshop.com/marketing to get a ton of awesome (and FREE) content and resources about how you can create and implement internal marketing campaigns and employee advocacy programs for your company. Also, sign up for their Happy Monday Club newsletter here.

So many of us want to feel fulfilled, but identifying and going after what our heart yearns for can be challenging. In this episode, James Welcomes featured guest Dana Xavier Dojnik to discuss embracing the evolution of your talents, community building, and helpful tips to live life with a full heart. Switching on light bulbs, connecting the dots, and facilitating those "aha moments" that open up new possibilities is what Dana does best. As a purpose-driven, entrepreneurial, authentic leader, she is passionate about personal connection and serving others. With over 20 years of experience in corporate, consulting, nonprofit, and community development, Dana touts a track record of driving innovative digital transformations for clients, including REI, IHG, AT&T, Liz Claiborne, IBM/Weather Channel, Porsche, Ford, Change.org, and the UPS Foundation. Her insatiable curiosity moves people and projects beyond the obvious. She has made a career of challenging and advising brands on moving their communities and culture forward through enduring experiences. Currently, she is leading brands to transform for web3 and the oncoming multiverse era. She believes collaboration is key for creating inclusive, enriching communities and enhancing culture online and in person. Her latest success was building a regenerative & sustainable ecosystem at CreateATL - a community and impact accelerator space in SW Atlanta where tech and hope flourish together. In addition to her work with clients, she is a member of the Invest Atlanta Creative Industries Fund Advisory Board and a founding member of Women in XR Atlanta. She is also a sought-after speaker at conferences such as SXSW, PRSA, Social Fresh, and WIT. Contact Dana --- Support this podcast: https://anchor.fm/knowyourtrueself/support

We hear about all the ways marketers miss the mark - what they do wrong. What if we focused on what they are doing right and then expand the use of those tactics? Some companies have a team of one or less than five and each must wear several hats. If, as a group, you lay out what is working, analyze the results through Google Analytics and pulling in all the pieces, as a group, you can tackle what is next. It may be enhancing the most popular pages you have to ensure you move people along on the journey toward a conversation with your sales team. It may be creating a podcast or other content that appeals to your existing customers as the "inside group" rather than only talking to them when you want to sell them something new.  Jeanne Hopkins goes through ways to bring out the best in the existing marketing plan, letting go of what's not working and allowing companies to divide and conquer what needs to be done to engage, then celebrating the mountain of measurable successes as a group. Join us for, "Making Use of What Marketers Are Doing Right." Links from this episode: Connect with Jeanne on LinkedIn: https://www.linkedin.com/in/jeannehopkins/  Connect with Susan on LinkedIn: https://linkedin.com/in/susanmfinch   About Jeanne Hopkins, B2B Fractional CRO with growth marketing chops, Advice with Accountability, GTM, PLG; former @hubspot VP Marketing; Speaker; Author; Advisor; Mentor; Start-up Investors: Deep expertise in data-driven, high-velocity B2B and B2C customer acquisition, sales, marketing, and customer success organizations. Inbound (obviously)-based lead gen programs to support global demand for high-growth SaaS companies. Experienced in building GTM programs from scratch and turning around existing ones. Able to forge lasting partner marketing relationships with startups and enterprise-class organizations. Inbound marketing success in driving practical corporate, divisional and industry lead gen and nurturing programs. Success in growing and leading teams towards rapid results plus can enthusiastically manage many programs, people, vendors and campaigns concurrently, Proactive and highly productive w/analytical skills, thrive in a rapidly changing environment (start-up to corporate marketing), inspires excellence in others. Demonstrates concise, effective communication both written and spoken, able to handle ambiguity, a high workload, and an extreme amount of detail - all within budget. Building sustainable relationships that drive revenue via demand generation programs: Strategic, Technical & Creative - Co-chair MassTLC Sales & Marketing Group; Co-author, "Go Mobile"​, #1 best-selling mobile marketing book. Named to Sales Lead Management Association "Top 50"​ 3 years in a row and "20 Women to Watch" in 2015/14/13 & 2011; Named to VAR Guy Top Channel Leaders in 2015; MSPmentor People to Watch in 2014; BizJournal marketing experts; Speaker @ MarketingProfs B2B Forums, HubSpot Inbound 2011/12/13/14/15 Conferences, MIT Entrepreneurs Forum, AMA, Social Media Today, BrightTalk, MassTLC, Social Fresh. Advisor: OneScreen.io; Siemplify.co; Rank the Vote Digital Council; USEFULL (Coffee Cup Collective); Below The Fold (Acciyo) Author: Go Mobile!

A more complete title is, "How are you marketing to your employees, customers, prospects, community?" Today I'm talking with Jeanne Hopkins who is launching Salty Marketing Company this month. We'll cover what a fractional CMO is and isn't, the four elements of marketing that every company must include or fail. Employees Customers Prospects Community Consider this a wake-up call to marketers who are unable to justify their spending. This is part one of our session. Links from this episode: Connect with Jeanne on LinkedIn: https://www.linkedin.com/in/jeannehopkins/  Connect with Susan on LinkedIn: https://linkedin.com/in/susanmfinch   About Jeanne Hopkins, B2B Fractional CRO with growth marketing chops, Advice with Accountability, GTM, PLG; former @hubspot VP Marketing; Speaker; Author; Advisor; Mentor; Start-up Investors: Deep expertise in data-driven, high-velocity B2B and B2C customer acquisition, sales, marketing, and customer success organizations. Inbound (obviously)-based lead gen programs to support global demand for high-growth SaaS companies. Experienced in building GTM programs from scratch and turning around existing ones. Able to forge lasting partner marketing relationships with startups and enterprise-class organizations. Inbound marketing success in driving practical corporate, divisional and industry lead gen and nurturing programs. Success in growing and leading teams towards rapid results plus can enthusiastically manage many programs, people, vendors and campaigns concurrently, Proactive and highly productive w/analytical skills, thrive in a rapidly changing environment (start-up to corporate marketing), inspires excellence in others. Demonstrates concise, effective communication both written and spoken, able to handle ambiguity, a high workload, and an extreme amount of detail - all within budget. Building sustainable relationships that drive revenue via demand generation programs: Strategic, Technical & Creative - Co-chair MassTLC Sales & Marketing Group; Co-author, "Go Mobile"​, #1 best-selling mobile marketing book. Named to Sales Lead Management Association "Top 50"​ 3 years in a row and "20 Women to Watch" in 2015/14/13 & 2011; Named to VAR Guy Top Channel Leaders in 2015; MSPmentor People to Watch in 2014; BizJournal marketing experts; Speaker @ MarketingProfs B2B Forums, HubSpot Inbound 2011/12/13/14/15 Conferences, MIT Entrepreneurs Forum, AMA, Social Media Today, BrightTalk, MassTLC, Social Fresh. Advisor: OneScreen.io; Siemplify.co; Rank the Vote Digital Council; USEFULL (Coffee Cup Collective); Below The Fold (Acciyo) Author: Go Mobile!

Community builder and advocacy strategist, Christina Garnett, uses audience intelligence and social listening to learn more about audiences to determine needs, behaviors, and more. Her work serves to help brands better connect with their current customers, potential customers, and fans.In our conversation you will learn:- How to foster organic relationships and connections with your audience- How to nurture your audience into a customer base- What does an audience-to-customer journey look like?- What you can do to get out of your own wayBio: Christina is featured in HubSpot Academy's Social Media certification course as well as their separate course on social listening. She is a partner for On Deck's Community Builder Program, teaching a module on advocacy as a community growth lever. She has been a speaker for national events like INBOUND19, Social Fresh 2021, Adapted Digital Media Summit, and local events for the Virginia SBDC. You can also find her featured in ebooks by HubSpot, Social Insider, and Talkwalker, and articles in The Next Web, Adweek, and Meltwater.

This week's Web3 DOer Spotlight guest is Jason Keath. Jason is the founder of Social Fresh and Social Fresh DAO. Web3 Academy is a community of creators, entrepreneurs & marketers on the forefront of Web3 innovation to create thriving communities and transform traditional business models. Apply to join the Web3 Academy community by completing this quick survey: https://w3academy.io/web3-academy-membership-nft/ Twitter: https://twitter.com/web3academy_ Website: https://w3academy.xyz/ Kyle Reidhead Twitter: https://twitter.com/KyleReidhead Jay Hamilton Twitter: https://twitter.com/hammyjay Connect with Jason Jason's Twitter: https://twitter.com/jasonkeath Shownotes Social Fresh DAO - https://twitter.com/socialfreshdao Social Fresh Conference June 21-23 in Charlotte, NC - www.socialfresh.com/2022 Remint DAO - https://remintdao.com/ Rainforest DAO - https://www.rainforestdao.io/ State of New Jersey - https://twitter.com/NJGov CryptoMories - https://cryptomories.iwwon.com/home

Founder of Social Fresh and REMint DAO and longtime friend Jason Keath joins the podcast to talk about DAOs,, Trends he's seen and the changes since NFT Fresh event in the fall and what is reminting DAO... Check out Social Fresh 2022: https://socialfresh.samcart.com/products/social-fresh-2022 Check out ReMINT DAO: https://remintdao.com/   As always: DO YOU OWN DAMN RESEARCH and we hope you enjoy coming on this Mint 365 journey as we buy an NFT every day for 365 days: https://www.nft365podcast.com/mint365 The 1st DAILY Podcast buying an NFT mint every day for a year! SuperPOWERED $ADHD Creator Coins on Rally.IO  The NFT365 Podcast is Hosted by digital futurist Brian Fanzo.  ------- Learn more about the NFT365 Podcast

What do Jason Keath and Joseph Jaffe have in common (besides first names starting with J)? How should I know? I was asking you! OK, how about “both are known for their social media thought leadership, expertise and equity, and both have gone all-in on Web3.” So we'll discuss “all in” and what this means. Or perhaps it's "all-out." I will tell you that Jason is doing some really interesting things in the space with Social Fresh DAO and Remint. And I'd like to believe I am too with Alpha Collective and my $JAFFE coin (see below.) On this episode, we swap notes and “brainstorm” even though Jason says we suck at it. Hey, I wrote a book using that word…. Join us! Watch full episodes at youtube.com/c/josephjaffeisnotfamous. Subscribe at bit.ly/subscribetotheshow Join my discord at bit.ly/notfamousdiscord, go to botcommands channel and type /join to get your roles based on holding $JAFFE coin (www.rally.io/creator/JAFFE) Hold 1 $JAFFE to become a “regular.” You'll gain access to all the show channels, including calendar of upcoming guests, bios, access to pre-tapings, aftershows, the ability to ask question to upcoming guests and more Hold 10 $JAFFE for the “fan” role and free $JAFFE every day on the show as well as get a neverending entry into weekly NFT raffles (until you win!) Hold 25 $JAFFE to get the “insider” role and access to my daily shownotes and episode summaries (including video) Hold 50 $JAFFE and get the “VIP” role. You now have backstages passes to hang with me and my guest before a show Hold 100 $JAFFE and get the “superfan” role. You'll join me for monthly calls to discuss the show (past, present, future roadmaps) and how it can benefit you as a creator, communicator or corporate citizen. You'll also have opportunities to recommend guests and come on the show to ask them a question LIVE. Learn more about your ad choices. Visit megaphone.fm/adchoices

This week on the Pop-Marketing Podcast we're separating the hype from the hero of Web3 with Social Fresh's Jason Keath.We cover NFTs, DAOs, the on-ramps for brands and marketers into the metaverse, and why Jason felt that the impact was big enough to create the #NFTFresh conference.If you've been interested in how your brand or your career can take advantage of the emerging world of Web3, this is the podcast for you.More of Jason Keath:Social Fresh Conference 2022!https://socialfresh.samcart.com/products/social-fresh-2022NFT Fresh conferencehttps://nftfresh.xyz/Linkedin: https://www.linkedin.com/in/jasonkeath/Twitter: https://twitter.com/jasonkeathMore from the Pop-Marketer:https://qrco.de/bcI85K

During the summer of 2021 I remember being pulled into a Twitter space where the discussion was around an NFT project called Fame Ladies Squad that was being taken over by the community from Russian men posing as the women founders.   Fast-forward a couple months later while co-hosting Social Fresh's: NFT Fresh Virtual Event I was introduced to @IamBoredBecky aka Ashley and within minutes of hearing her story and commitment to this community I had to add a FameLadiesSquad NFT to my collection.  https://twitter.com/iamboredbecky In this interview, I discuss with Ashley her journey from buying a VeeFriends to not having enough ETH at the time to buy another so ended up buying a Bored Ape Yacht Club NFT.  Ashley shares the story of the Fame Ladies community takeover with her 2 co-leaders @NFTIgnition and DATA_NFT and how much work was required as they weren't given access to the funds or the discord or even the smart contract which only happened thanks to the voice of ArtChick on NFT Twitter. We discuss some upcoming plans and collaborations in the works for Fame Ladies Squad and a look back over the last 6 months on what all has happened not only within the NFT project but for the NFT community as a whole.  All links can be found at: https://NFT365Podcast.com NFT Project shoutouts in this episode:  Fame Ladies Squad Women Tribe Boss Beauties Crypto Chicks Alpha Gril Club WomenRise  Women and Weapons Bored Ape Yacht Club Vee Friends by Gary Vaynerchuk  SHOW SPONSOR: Creator Economy Expo May 2nd in Phoenix NFT365 code for $200 discount for CEX. Mint yours at mint.cex.events Creator Economy Expo, CEX, has created ONLY 100 NFTs...called CEX Never Ending Tickets. They get you admission to the event AND lifetime VIP access to EVERY Creator Economy Expo (this year's May 2nd in Phoenix). 

Dennis Yu's mission is to create a million jobs. Not just any jobs, but meaningful work for digital marketers who get certified and progress at the same time.  $500 a month in the Philippines, Pakistan, and Nigeria is life-changing money. Real estate agents, mortgage brokers, doctors, and other local service businesses, following the direction of the most respected figurehead in their industry, purchase implementation packages that are serviced by our network of agency owners. These agency owners never need to sell, because of our relationship with the figureheads of each industry. They manage their client relationships and the workers performing tasks in our “Content Factory”. None of this would be possible without the generous support of partners such as DigitalMarketer, Social Media Examiner, Fiverr, GoDaddy, Keap, OmniConvert, Onlinejobs.ph, Tom Ferry, Barry Habib, and others who believe in training up millions of digital marketing professionals. Dennis has managed campaigns for enterprise clients like The Golden State Warriors, Nike, and Rosetta Stone. He's an internationally recognized lecturer in Facebook Marketing and has spoken over 730 times in 17 countries. Dennis has been featured in The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, Fox News, CNN, CBS Evening News and co-authored “Facebook Nation” – a textbook taught in over 700 colleges and universities. He's a regular contributor to Adweek's SocialTimes column and is published in Social Media Examiner, Social Media Club, Tweak Your Biz, B2C, SocialFresh, and Heyo. Dennis has held leadership positions at Yahoo! and American Airlines and studied Finance and Economics at Southern Methodist University and London School of Economics. He ran collegiate cross-country at SMU and has competed in over 20 marathons including a 70-mile ultramarathon. He was ranked as the number one speaker of the conference at the PPC Caesar's Award 2018. Besides being a Facebook data and ad geek, you can find him eating chicken wings or playing Ultimate Frisbee in a city near you.|Dennis YU|www.themasterpresentation.comTwitterFacebook|JakeGallen|InstagramTwitterFacebookLinkedin|TimeStamps|0:00 - Introduction4:45 - Who is Dennis yu?8:00 - Facebook Ads13:00 - Amplify Social Prood18:14 - Quality Metrics25:20 - Instagram28:00 - Blitz Metrics35:00 - Delegating Work46:00 - Chiro Revenue52:00 - Micro Niches57:00 - Podcasting01:00 - Public Speaking01:05 - What does Las Vegas Mean to You?|LISTEN and SUBSCRIBE to the platform of your choice|-Apple Podcasts-Spotify-Google Podcasts-Amazon Podcasts-Youtube (VIDEO RECO

In this episode of the Social Lights Podcast, podcast host and Social Mediology founder Kate vanderVoort chats with Kara Cronin, community manager, relationship builder and renowned public speaker. Kara is the Community Manager of Community Partnerships at Facebook and is leading the community experience for the Facebook Certified Community Manager program. About Kara Kara has been building community since the age of 6. She fell in love with community building while working as a Sorority Leadership Consultant, and continued pursuing her passion while leading communities at theSkimm and Shine. Kara is now a Community Manger at Facebook where she's using her experience in community building, content creation, grassroots marketing, and event strategy to give people the power to build community and bring the world closer together. She has coached collegiate women to lead award-winning sorority chapters; cultivated a brand ambassador army responsible for 20% of audience growth; led campaigns to educate and motivate over 200,000 people to cast an informed vote in the 2018 midterm election; and connected millions of people across the globe with support, strategies, and resources to prioritize their mental health as members the world's largest self-care community. Kara has been a keynote speaker at the CMX Summit and SocialFresh conferences, a panellist at Be Social Change and Dreamers / Doers, a facilitator for Alpha Delta Pi and LeaderShape, as well as a mentor for FindSpark and Get Sh!t Done Accelerator programs. BIG IDEA 1 “We're in an age of authenticity where people are really supporting the brands and organisations, that customers not only believe in, but are really aligned with, whether it's based on their values or the organisations that they support.” (12:33) Kara says there are so many opportunities for brands and organizations right now to create communities that it's hard to pick just a couple to talk about. She says we're in an age of authenticity where people are really supporting the brands and organisations, that customers not only believe in, but are really aligned with whether it's based on their values or the organizations that they support. It feels different than it did even five - ten years ago in terms of people aren't just buying the big brand anymore, they're buying from the people that really feel authentic and that they feel connected to. She says community, especially a digital community, can just be such an amazing tool to showcase that authenticity, to connect with your consumer and community on a regular basis in a way that's real.  BIG IDEA 2 “Connecting the community members with each other is the most important thing.” (21:13) On the topic of learning how to become a community manager, Kara says connecting community members with each other is the most important thing, especially in a learning group. Because social learning is so important, that peer support, is essential for community managers. To be able to give them a community and provide them with people who get it and can help them along the way, to help them feel supported and help them learn. She says that's why the Facebook Community Manager Certification Learning Group has learning mentors who support the learners in this group. They're there to share personal experiences, host study sessions and answer questions to make sure that people feel like they have someone behind them cheering them on. She says that because not anyone can get certified, to know that not only are you putting in the work, but you have this group of people behind you that really want to see you succeed is important. So, the Facebook Community Manager Certification Learning Group has the learning mentor program set up to help with that. Everything is organised. So if people want to go in and learn at their own pace, they can go through the guides and get directed to all the learning materials very easily.  BIG IDEA 3 “Know why you're starting

“The bigger your audience becomes, the more you have to delegate to other people.” – Dennis Yu On this episode of The Leadership Locker, Rich talks with digital marketing and personal brand expert Dennis Yu about how outsourcing can help take your business to the next level. Listen in as Rich and Dennis discuss finding help overseas, task libraries, and apprenticeship. They also discuss delegating your social media, and Dennis' Dollar-a-Day Facebook Ad strategy. Dennis Yu is the Chief Technology Officer of BlitzMetrics, a digital marketing company which partners with schools to train young adults.  He's an internationally recognized lecturer in Facebook Marketing and has spoken in 17 countries, spanning 5 continents, including keynotes at L2E, Gultaggen, and Marketo Summit. Dennis has been featured in The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, Fox News, CBS Evening News and is co-author of Facebook Nation – a textbook taught in over 700 colleges and universities. He's a regular contributor for Adweek's SocialTimes column and has published in Social Media Examiner, Social Media Club, Tweak Your Biz, B2C, Social Fresh, and Heyo. He held leadership positions at Yahoo! and American Airlines and studied Finance and Economics at Southern Methodist University as well as London School of Economics. ----- https://richcardonamedia.com/personal-branding/ (Personal Branding | Rich Cardona Media) ----- 00:09 – Introduction 04:20 – Outsourcing overseas 08:59 – Dennis' task library and checklists 13:01 – Documenting your processes 14:59 – Handing off minor tasks to a VA so that you can focus on the important stuff 26:48 – The value of creating reusable social media content 28:25 – Delegation and apprenticeship 31:53 – Delegating your social media 37:05 – Facebook ads 51:54 – YouTube Shorts and other short-form content 57:19 – Where to find Dennis online ----- How to connect with Dennis: https://www.linkedin.com/in/dennisyu/ (LinkedIn) https://www.instagram.com/dennis.yu/?hl=en (Instagram) https://www.facebook.com/getfound/ (Facebook) https://dennis-yu.com/ (Website) ----- Connect with Rich: http://www.richcardonamedia.com/ (Website) https://www.linkedin.com/in/richcardona/ (LinkedIn) https://www.instagram.com/richcardona_/ (Instagram) https://www.facebook.com/richcardonamedia/ (Facebook) https://www.youtube.com/channel/UCBEz_sleZ4_PtqTwmMIj7Fw (YouTube) ----- https://rocketstation.com/ (Rocket Station) brooks@rocketstation.com

Jason Keath, the Founder and CEO of Social Fresh, joins the Social Pros Podcast to discuss the Social Fresh Conference and tips to keep your social media fresh and innovative. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Upfluence accessiBe Full Episode Details If you’re a social media professional, you’re probably familiar with the pressure from superiors to increase followers on multiple social media platforms. But how important is a brand’s follower count? Jason Keath, the Founder and CEO of Social Fresh, claims that it’s not about numbers, it’s about quality – “what we try to pay more attention to these days is not necessarily the number of followers or engagement that we’re getting with content, but the quality and relevance of it.” It’s time for brands and social media professionals to go after the true north star, which isn’t how many followers you have, but the quality & engagement of those followers. Social Fresh is a social media training and analysis company with the goal to inspire and support the social media industry. The Social Fresh Conference is the longest running conference in the social marketing industry and if you thought a global pandemic would get in its way, think again! The Social Fresh Conference is virtual this year and if you want tickets, listen in closely for a special discount code to attend the conference! In This Episode: 05:15 – Jason reveals everything you need to know about the upcoming Social Fresh Conference 06:22 – How Jason got into this business and why he’s still doing it 10:11 – How moving to virtual has changed things like speaker selection, creating content experiences, and marketing the event 12:36 – What today’s participants at Social Fresh expect to learn or gain from attending the event 15:06 – How recruiting speakers has changed 18:42 – Tips for anyone trying to bring people together via virtual events 23:49 – Jason talks about the Instagram Templates Project 27:48 – How marketing agencies have adjusted to the new normal 29:58 – Jason shares the tale of two tweets 33:37 – What frustrates Jason about the current state of social 36:26 – Jason shares his prediction for the future of Clubhouse Resources Get the new State of Marketing report for free from Salesforce Find out more about the community at SocialMedia.org with a special form for Social Pros listeners Download Upfluence’s Brand Influence Ranking Report Find out if your website is ADA & WCAG compliant with help from accessiBe Learn more about the upcoming Social Fresh Conference Visit SocialPros.com for more insights from your favorite social media marketers.

In this episode, I chat with Nicole DAlonzo, partner at Social Fresh and founder of 19 Minute Yoga, an audio-first yoga app. We talk about mindfulness, yoga, and finding time in your day for both.Social Fresh is also hosting their annual conference virtually this year, December 8-10. As a gift to our listeners, you can receive a 20% discount on registration for this year's conference with promo code: OKINTERN20. (expires 12/4/2020). Register here.Links to the class and posed discussed in this episode can be found below:Find the Essentials class in the 19 Minute Yoga app (http://19minuteyoga.com/) or you can access a free version here: https://www.youtube.com/watch?v=Mrte49Gf3xkYou can find a free version of Yoga Nidra here to get recharged: https://www.youtube.com/watch?v=lFs-CladPZA&t=7s

Angus Nelson works with executives of the world’s largest companies as a speaker, coach, and facilitator. He spoke at corporate headquarters for Walmart, Whole Foods, Coke, Adobe BMW and others. His podcast,  “Up In Your Business”, was recognized as a Top 20 Business Podcast of 2015 by Inc.com. Angus Nelson was featured on Aol.com, Huffington Post, VentureBeat, SocialFresh.com, and the big three major television networks. Angus has also been recognized as a Top 5% speaker by Monster.com and “Volunteer of the Year, Wausau, WI”. His book, “Love's Compass: How Do You Recover After a Lost Relationship”, earned him “Most Promising New Writer 2010”. Angus lives in Nashville, TN, is married and has three children. Angus Nelson Vroom Veer Stories Early childhood veer when his father became more involved in a life in faith and moved away from consumerism Co-founded a non-profit youth center with his twin brother in his 20's When the business was stressed, he tried to solve the problem by working harder To cope with working too much, Angus turn to pornography and alcohol, which led to a messy divorce  Spent two years soul searching, reading books, attending personal development workshops Met his new (future) wife at a personal development workshop and veered toward service and compassion Wrote his first book "Love's Compass" while he was playing Mr. Mom Quit a waiter job at a steak house--started consulting Fortune 500 companies Angus Nelson Links AngusNelson.com Love's Compass Those Crazy Nelsons

Jason Keath is Founder and CEO of Social Fresh, a social media education company. He is a social media analyst and speaker. He graduated from the UNC Charlotte in 2004 with a Bachelor of Fine Arts in Design and Photography. He has worked in leadership consulting and as a creative lead for various advertising and digital agencies before becoming an independent consultant in 2008. Since then Jason has worked full time on building Social Fresh, a company that offers insights, training, and education resources to companies that range from the Fortune 50 to small businesses.   Most passionate about Obviously, there have been changes in the world today, but at the root of our business, we are an advent company in many ways. We teach people social media marketing, we teach them how to improve their businesses using social media, we produce in-person conferences, we train some of the big companies, and we do consulting. Recently, obviously, we have been doing much more consulting with medium to large businesses because we can’t do physical events. We pivoted to helping people virtually the best we can. We’ve done virtual events and we’re having a lot of fun with our customers. We’re also doing much more virtual consulting. We help people improve their social media at the highest level. We’ve been doing social media conferences since 2008, and we’ve done more than 25 of them in the US. We are now doing them annually, usually in Florida. Jason’s career and story I was working in agencies as a creative lead—I was an artist-designer and photographer. I was always writing as well; however, I’ve loved most of the creative parts of marketing. I enjoyed working with the agencies, and when social media came on board I was very interested. I experimented a lot with social media, so I started to be more of a strategist in that field. When social media started, people had a ‘trust gap’. Many companies were really interested in social media and started to ask their agencies, “How should it work for us?”, “What should we do?”, and “Where should we be present on social media?” Eventually, I started my own small social agency. Then I sold it and started consulting because I noticed a need for an advent that focused on results for businesses. So, I decided to do it. Originally, the events were meant to drive more business and to help me find more customers for social media consulting. However, that first event ended up more successful and more rewarding than consulting, so I ended up focusing on the events. I’ve done events my whole life. I’ve always helped to produce events, so I felt very comfortable with the medium. I wanted to create an event that I would want to attend, something intimate and practical. I would bring the smartest people I knew from all over the social media industry to get very practical and hands-on, on one stage, one track, having community discussions. This year, we’ve done our first virtual event - Social Fresh X. We focused on how to understand, to adopt, to pivot in response to the pandemic. We had great response there. We had four or five times the number of people who used to attend our in-person conferences, from 90 countries and states. It’s a great way for us to get to more people and we’ll be doing another one at the end of the year. John’s best advice for entrepreneurs Talking to your customers in many ways and getting to the root of their problem. That’s what was the ‘pre success’ of many successful entrepreneurs, and it was ‘pre successful’ for me early on. It has been the main way that we adjust and adapt our product. You need to talk with a few potential customers. Even talking with five people will allow you to see and understand patterns. Biggest failure with customers I think that, in the beginning, we focused too broadly. There are many people who are interested in social media but not as many who are spending money business-wise on making sure social media is a large part of their

We all know what testimonials are but let me really specific here.According to Merriam-Webster, here is what testimony is defined as:a)solemn declaration usually made orally by a witness under oath…b)firsthand authentication of a fact So a customer testimonial is an oath driven factual statement about a company's service or product. I love what the group StrategicFactory said about it on their blog stating“Consumers naturally trust each other more than they trust just marketing collateral, so that testimonial adds more weight to the decision they're trying to make.”Here are some additional statistics as if you didn't need more convincing:•92% of consumers read online reviews and testimonials when considering a purchase. According to Vendasta•95% of people say that reviews – whether positive, or negative – influence their purchasing decisions. Study conducted by Wyzowl•90% of buyers who read positive customer success content claimed that it influenced their purchasing decisions. Study from Dimensional Research•Customer testimonials have the highest effectiveness rating for content marketing at 89% research from Social Fresh•47% of people say testimonial videos are effective because they help visualise how a product or service actually works another study from WyzowlSo if we know testimonials are so powerful, we do so many companies struggle to get them? We see certain companies doing really well, they flood TrustPilot and Google Reviews all the time, whereas others, especially smaller groups, startups, solopreneurs, coaches, really miss the mark here. Simply put, two reasons:First, you don't have a process in place to ask for them.Second, you don't have know how to use them once you get them.Follow Don online at https://accountabilitynow.subscribemenow.com/Please subscribe to The Morning Jolt Podcast at: Apple: https://podcasts.apple.com/us/podcast/the-morning-jolt-podcast/id1511514689 Spotify: https://open.spotify.com/show/0Rqxjrxz9KccnTeZzkIXXB?si=IbYYXGAmRTeCmDs2JcNzXDon Markland is the CEO and owner of Accountability Now™, an Executive Coaching and Business Strategy company out of Jacksonville, Florida. As a Forbes.com contributor for Entrepreneurship, Leadership, and Sales, he has over 20 years of experience in the world of sales, marketing, leadership and business growth. Currently, he is leading the sales efforts for one of the most successful digital marketing agencies in the US, 411Locals. In addition to building businesses with clients, he was the Chief Revenue Officer for MoneySolver™, a private equity financial services company, where he lead the nationally recognized company of over 350 employees. As CRO, Don has spearheaded the radical growth of MoneySolver™ where they have become the nationally recognized and largest Tax Resolution digital marketing financial services company in the U.S. Prior to MoneySolver™, Don spent time as a Global Customer Care Executive for working with Amazon in Jamaica and Guatemala. He has also managed $100M Care Centers for State Farm Insurance, All State, and Geico. Don spent time in the startup world as an Owner and Chief Operating Officer for Launch Leads, a marketing startup in Salt Lake City, Utah where he helped them achieve record performance in both client and revenue growth and was named to Utah Business Magazine's Top 40 under 40 for leading businesses executives in the entire state. Prior to Launch Leads, Don spent the previous 12 years with Focus Services, helping them grow from $7M to over $45M, and into four different countries, in under five years. Follow Don online at https://accountabilitynow.subscribemenow.com/@DonMarkland on TwitterExecutivecoach.don on Instagram@DonMarkland on Facebooklinkedin.com/in/donmarkland on LinkedIn

Dennis Yu is the Chief Executive Officer of BlitzMetrics, a digital marketing company that partners with schools to train young adults. Dennis’s program centers around mentorship, helping students grow their expertise to manage social campaigns for enterprise clients like the Golden State Warriors, Nike, and Rosetta Stone. He’s an internationally recognized lecturer in Facebook Marketing and has spoken in 17 countries, spanning 5 continents, including keynotes at L2E, Gultaggen, and Marketo Summit. Dennis has been featured in The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, CNN, Fox News, and CBS Evening News. He’s a regular contributor for Adweek’s SocialTimes column and has published in Social Media Examiner, Social Media Club, Tweak Your Biz, B2C, Social Fresh, and Heyo.

Dennis Yu is the Chief Executive Officer of BlitzMetrics, a digital marketing company which partners with schools to train young adults. Dennis’ mission is to provide education at no cost to students. Dennis’s program centers around mentorship, helping students grow their expertise in digital marketing to drive leads and sales by managing ad campaigns for enterprise clients like The Golden State Warriors, Nike, and Rosetta Stone. He’s an internationally recognized lecturer in Facebook Marketing and has spoken over 730 times in 17 countries, spanning 5 continents, including keynotes at L2E, PubCon, Conversion Conference, Social Media Marketing World, Gultaggen, and Marketo Summit. Dennis has been featured in The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, Fox News, CNN, CBS Evening News and co-authored “Facebook Nation” – a textbook taught in over 700 colleges and universities. He’s a regular contributor to Adweek’s SocialTimes column and is published in Social Media Examiner, Social Media Club, Tweak Your Biz, B2C, SocialFresh, and Heyo.

On this week's show, we talk to Jennifer Watson from Agorapulse and Social Pulse Weekly chatting with Alan about How to create a Live Show on Social Media. The Social Media Talks Podcast is created to help business owners who want to learn more about Social Media Marketing, presented by Alan Hennessy Jennifer Watson  Biography. Jennifer is the Social Media Manager for Agorapulse, a podcaster and speaker. She has a diverse background from working on camera to executing digital strategies. Jennifer is a dynamic talent with a passion for every aspect of digital media from building brand strategies, creating content plans, to getting executive buy-in. She motivates audiences from the stage and drives engagement, including launching numerous Facebook Live campaigns for The Weather Channel, garnering millions of views. She has been featured in Chief Content Marketer Magazine, and on stage at Social Fresh, Social Media Marketing World, Social Shake-Up to name a few.

We all LOVE tools that make our lives easier, right? Tools that make our work lives easier are like GOLD. On this episode we have two women who have been working for two companies that make essential tools for the social media realm. Jennifer shares different tactics and strategies related (mostly) to the tool developed by Agorapulse -- social media management software. And Krissy shares different tactics and strategies related (mostly) to the tool developed by Quicc -- automated captions for video. This isn't a sponsored episode by these two companies, but they are both VERY valuable tools! Our guests... Jennifer Ast (Watson)Social Media Manager, Agorapulse Jennifer is the Social Media Manager for Agorapulse, a podcaster and speaker. She has a diverse background from working on camera to executing digital strategies. Jennifer is a dynamic talent with a passion for every aspect of digital media from building brand strategies, creating content plans, to getting executive buy-in. She motivates audiences from the stage and drives engagement, including launching numerous Facebook Live campaigns for the biggest weather brand, garnering millions of views. She has been featured in Chief Content Marketer Magazine, and on stage at Social Fresh, Social Media Marketing World, Social Shake-Up to name a few. Krissy BuckThe Digital NeighborhoodKrissy is the former Chief Community Officer at Quicc. She’s now the owner of The Digital Neighborhood where she teaches businesses how to humanize their brands and build online inclusive communities. She has spent the last decade learning, practicing, and teaching what it means to engage with other people in all contexts. She has a background in photography, videography, graphic design, and digital marketing. Krissy spends her free time serving the entrepreneur community in Wichita, KS, and is the LinkedIn Local Wichita host. She also uses her digital talents to serve homeless families in her community. When she’s not volunteering or hanging out online with friends, she’s enjoying family time, decorating spaces, learning French, and listening to music (all kinds except pop country). We also talk a bit about conferences and other great digital marketing tools! This show is a great resource for anyone just getting started or looking to make some changes with their social media marketing tools.   We are "Making a Marketer"... in all ways. Check out episode 48 -- and if you're so inclined, we would love for you to subscribe, rate, & review us on iTunes -- https://bit.ly/mamITuneNEW. ::: This episode is sponsored by Powers of Marketing - your communication should be strategic and POWERful :::

Att bygga varumärke blir allt viktigare och sociala medier är idag en av de allra viktigaste, och kraftfullaste, kanalerna för att göra det. Med mig för att prata om hur man skapar en strategi för sociala medier där fokus ligger på att bygga varumärke har jag Sarah Larsson Bernhardt och Deeped Niclas Strandh. Sarah och Deeped är två av Sveriges främsta experter och föreläsare kring sociala medier. De driver tillsammans podden Social by default som enligt mig är Sveriges främsta podd om sociala medier där de hunnit med över 120 avsnitt. Sedan fem år tillbaka håller de dessutom kursen Bygga varumärke i sociala medier på Berghs som de håller vid fem tillfällen varje år. Så jag tror inte att de finns några mer lämpade att prata om hur man använder sociala medier för att bygga varumärke. Sarah arbetar sedan ett par år tillbaka som Head of Social på SKF och Deeped jobbar efter många år på konsultsidan numera som Social Media Responsible och Performance Marketing Specialist på SEB. Om avsnittet Vi pratar i det här avsnitt om hur man använder sociala medier för att bygga varumärke och hur man skapar en strategi för det. Sarah och Deeped går igenom allt från vad strategin bör innehålla till hur den bäst implementeras. De förklarar även varför man behöver både en strategi och en playbook, hur man sätter riktigt bra mål för sociala medier och vad man bör mäta. Vi pratar också om vilka typer av innehåll man behöver ha med i sin plan och hur man bör tänka kring organisk och köpt. Du får dessutom höra: Vad som krävs för att lyckas i sociala medier Vilka roller och kompetenser som behövs Och verktygen man behöver i verktygslådan Byggstenar för strategi Hämta en pdf som visar det strategin för sociala medier behöver innehålla. Länkar Social by default (podcast) Social by default (Facebook-sida) Sarah Larsson Bernhardt (LinkedIn) Deeped Niclas Strandh (LinkedIn) Bygga varumärke i sociala medier (kurs) Joakim Jardenberg (LinkedIn) Joakim Jardenberg (webb) Ola Andersson (LinkedIn) Ola Andersson (webb) Matt Navarra (Twitter) Den Digitala Draken (podcast) Wired (nyhetssajt) Social Fresh (nyhetssajt) Mashable (nyhetssajt) Falcon (verktyg) Khoros (verktyg) Hootsuite (verktyg) Relationdesk (verktyg) Notified (verktyg) Trello (verktyg) Tidsstämplar [2:39] Deeped lyfter de sex saker som krävs för att lyckas med sociala medier. Vi pratar även om hur man hämtar inspiration på rätt sätt utan att kopiera och varför best practice är en kommunikatörs värsta fiende. [8:28] Sarah och Deeped förklarar hur man lägger upp en strategi för sociala medier om målet är att bygga varumärke, vad den bör innehålla samt varför det krävs både en strategi och en playbook. [13:38] Hon fortsätter med att förklara svårigheterna som hon och Deeped ser kring att få till både strategi och playbooken som blir ett arbetsverktyg. Vi pratar också om hur man sätter bra mål. [21:57] Vi pratar om vilka olika typer av innehåll man bör arbeta med, hur mixen bör se ut och fördelningen mellan varumärkesbyggande och konverterande. [31:59] Deeped förklarar hur man gör själva implementeringen av strategin och vilken roll playbooken fyller i den processen. [34:27] Vi pratar om hur man bäst planerar upp sitt innehåll och vikten av att vara strukturerad för att lyckas. Vi pratar sedan om hur man bör tänka kring organiskt kontra köpt. [39:11] Deeped och Sarah förklarar vilka verktyg man behöver om man arbetar med sociala medier och fördelarna med att använda social media management-verktyg. Vi pratar också om andra typer av verktyg man behöver. [46.07] Deeped berättar om de olika roller och kompetenser som behövs i ett team som arbetar med sociala medier. [50:02] Vi avslutar med att prata om hur man bäst lär sig mer om sociala medier. Deeped och Sarah ger exempel på både personer, poddar och sajter att följa. Byggstenar för strategi Hämta en pdf som visar det strategin för sociala medier behöver innehålla.

About JenniferJennifer is the Social Media Manager for Agorapulse, a podcaster and speaker. She has a diverse background from working on camera to executing digital strategies. Jennifer is a dynamic talent with a passion for every aspect of digital media from building brand strategies, creating content plans, to getting executive buy-in. She motivates audiences from the stage and drives engagement, including launching numerous Facebook Live campaigns for the biggest weather brand, garnering millions of views. She has been featured in Chief Content Marketer Magazine, and on stage at Social Fresh, Social Media Marketing World, Social Shake-Up to name a few. Jennifer's One Hot Thing...How to gain the confidence to rock your live video Connect with JenniferConnect on Instagram (https://www.instagram.com/jenniferweather/?hl=en) Connect on Twitter (https://twitter.com/jwatson_wx?lang=en)

Learn how to turn Millennials into engaged, motivated employees! Want to understand Millennials better? Or at all? Listen to my podcast with Chris Tuff. His new book, “The Millennial Whisperer,” is a practical how-to guide which shows those of us who work with or manage this demographic (between 25 and 39 years old) how to better understand them—the world’s largest generation—so we can turn the negative stereotypes (selfish, spoiled, self-absorbed) into great employees and highly motivated people. Great stuff we all need to know. Millennials need a purpose They want acknowledgement. Their idea of profit is way beyond just a salary or even a bonus. They want social capital and to know that they are making a difference. But they also need structured environments that enable them to have autonomy. All of this might sound like an impossibility, but Chris Tuff has taken it on, conquered it and wants to help you do it as well. In 2019, this group represents almost 50% of the workforce As Baby Boomers retire, it's going to be a Millennial workforce until Gen Z’s join them (between 4 and 24 years old) not too far from now. This means that it's time to change our ways of managing people, of all ages. We have no choice. Given this new reality, how do hiring managers find the right talent to fit their organizations' culture and staffing needs? How do they keep that talent engaged and successful? What role does social media play in this Millennial generation’s lifestyle, and what does that mean for you? Everything about today's workforce is changing, and fast. We, and Chris Tuff, urge you to take a look at your culture and if needed, make some changes, fast. This podcast is a first step.  About Chris Tuff Chris Tuff became the youngest partner in the 100-year history of the Atlanta-based advertising agency, 22squared, where he turned a team of Millennials into a major profit center in an impressively short amount of time. As one of the first marketers to focus on helping startups connect with Fortune 100 brands, including Facebook in 2005, Chris is obsessed with emerging trends in marketing. Currently EVP, Director of Content Marketing and Partnerships at 22squared, he is responsible for partnership development with tech and media companies such as Twitter, Google and Facebook. Previously, Chris worked with several Fortune 500 companies to help improve recruiting and performance of Millennial workers. A sought-after thought leader in the digital marketing space, Chris has been featured in The Wall Street Journal, Fast Company, The New York Times, Wired, Bloomberg, Business Insider, Digiday, Social Times, Social Fresh and the advertising trade publications Ad Age and Advertising Weekly. Want a deeper dive into culture change? Check out these blogs and podcasts: Blog: What Time Is It? Time To Change Podcast: Steve Smith—What Emerging Leaders Need To Be Effective In Today's Workplace Podcast: Tristan White—A Great Place To Work Starts With A Great Culture:  Additional resources Chris's book: “The Millennial Whisperer” My book: "On the Brink: A Fresh Lens to Take Your Business to New Heights" Our website: Simon Associates Management Consultants

Chris Tuff became the youngest partner in the 100-year history of Atlanta-based advertising agency, 22squared, where he turned a team of Millennials from an "investment" to a major profit center in short order. He is the author of The Millennial Whisperer (Morgan James), a practical, profit-driven playbook for leaders to better understand the world's largest generation. Having started his career as one of the first marketers to focus on helping startups work with Fortune 100 brands, including Facebook in 2005, Chris is obsessed with emerging trends in marketing. As EVP and Director of Content Marketing and Partnerships at 22squared, he helps push to get their existing clients access to first-to-market ad products and offerings. He's responsible for partnership development with tech and media companies like Twitter, Google, and Facebook. A sought-after leader in the digital marketing space, Chris has been featured on the front page of the Wall Street Journal, in Fast Company, The New York Times, Wired, Bloomberg, Business Insider, Digiday, Social Times, Social Fresh, and consistently in advertising trade publications like Ad Age and Advertising Weekly. LINKS Chris Tuff on LinkedIn https://www.linkedin.com/in/christophertuff/ The Millennial Whisperer Website http://www.themillennialwhisperer.com The Millennial Whisperer on Amazon.com: The Millennial Whisperer on Amazon.ca: https://www.amazon.ca/Millennial-Whisperer-Profit-Focused-Motivating-Generation/dp/1642792772/ref=sr_1_1?keywords=millennial+whisperer&qid=1567695312&s=gateway&sr=8-1 Chris Tuff's Email chris@themillennialwhisperer.com 22squared Website http://www.22squared.com

On this weeks episode of Culturation™ we speak with the Millennial Whisperer, Chris Tuff. We discuss the human need for connection, defining your metric of success, and how to attract the next generation of talent.  Chris Tuff became the youngest partner in the 100-year history of Atlanta-based advertising agency, 22squared, where he turned a team of Millennials from an "investment" to a major profit center in short order. He is the author of USA Today Bestseller, The Millennial Whisperer, a practical, profit-driven playbook for leaders to better understand the world's largest generation.  Having started his career as one of the first marketers to focus on helping startups work with Fortune 100 brands, including Facebook in 2005, Chris is obsessed with emerging trends in marketing. As EVP and Director of Content Marketing and Partnerships at 22squared, he helps push to get their existing clients access to first-to-market ad products and offerings. He's responsible for partnership development with tech and media companies like Twitter, Google, and Facebook.  A sought-after leader in the digital marketing space, Chris has been featured on the front page of the Wall Street Journal, in Fast Company, The New York Times, Wired, Bloomberg, Business Insider, Digiday, Social Times, Social Fresh, and consistently in advertising trade publications like Ad Age and Advertising Weekly.  Chris has worked with individuals and departments at several Fortune 500 companies to help them improve recruiting and performance of Millennial workers. When Chris isn't working, he kiteboards, mountain bikes, runs, and spends quality time with his wife and two daughters.   #ChrisTuff #Culturation #PoweredByPremier #Social #Digital #Marketing #Advertising #ThoughtLeader #JustinEpstein www.culturationpodcast.com

On this episode I sit down my friend Dennis Yu. Dennis is Facebook Ads expert and CEO of Blitz Metrics.Dennis Yu is the Chief Executive Officer of BlitzMetrics, a digital marketing company which partners with schools to train young adults. Dennis’ mission is to provide education at no cost to students.Dennis’s program centers around mentorship, helping students grow their expertise in digital marketing to drive leads and sales by managing ad campaigns for enterprise clients like The Golden State Warriors, Nike, and Rosetta Stone.He’s an internationally recognized lecturer in Facebook Marketing and has spoken over 730 times in 17 countries, spanning 5 continents, including keynotes at L2E, PubCon, Conversion Conference, Social Media Marketing World, Gultaggen, and Marketo Summit.Dennis has been featured in The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, Fox News, CNN, CBS Evening News and co-authored “Facebook Nation” – a textbook taught in over 700 colleges and universities.He’s a regular contributor to Adweek’s SocialTimes column and is published in Social Media Examiner, Social Media Club, Tweak Your Biz, B2C, SocialFresh, and Heyo.Dennis has held leadership positions at Yahoo! and American Airlines and studied Finance and Economics at Southern Methodist University and London School of Economics. He ran collegiate cross-country at SMU and has competed in over 20 marathons including a 70-mile ultramarathon.He was ranked as the number one speaker of the conference at the PPC Caesar’s Award 2018.Besides being a Facebook data and ad geek, you can find him eating chicken wings or playing Ultimate Frisbee in a city near you.Connect with Dennis here: Dennis-Yu.comFacebook Ads $1 a Day Course: https://blitzmetrics.com/fdd/ See acast.com/privacy for privacy and opt-out information.

We like alliteration. Can you tell? Now that we've wrapped up our Unlock the Mystery series, which pulled back the curtain on how bloggers and influencers make their money, we're kicking off a new set of themed episodes! Candid Conversations continues to be a behind the scenes look at online businesses, but this series will dive into the questions we most frequently see asked (or those we are asked ourselves) when it comes to influencer marketing. Inspired by a session Jamie recently attended at the Social Fresh social marketing conference, this week we're covering keeping your content creative. Producing content that's fresh and engaging on a regular basis is challenging. Factor in that you want what you're producing to be sustainable and authentic— to be interesting to you personally, reflecting your mission and values without becoming repetitive— while also meeting your audience's particular needs, and it's easy to see how influencers and brands alike can struggle to find new angles and avoid burnout. In this episode, we talk about some of the questions raised at that Social Fresh session, as well as our own struggles creating content for our podcast and tips we've picked up along the way. Listen in as we discuss: being intentional and strategic with your content getting ahead of your calendar by having a content plan in place staying creative without a large budget the importance of taking risks taking advantage of breaks incorporating humor and more, including a little confession from Danielle. How do you keep your content creative? Bounce on over to Businessese HQ: we'd love to hear your tips. Resources: Social Fresh Monetization Tips for Influencers with Jenny Guy Sugarsuckle on Instagram You might also like: Creating Authentic Sponsored Content with Patrick Quinn The Biggest Myth about Sponsored Content Performance How to Price Your Sponsored Content How to License Your Content for Republication

Dennis Yu is the Chief Technology Officer of BlitzMetrics, a digital marketing company which partners with schools to train young adults. Dennis’s program centers around mentorship, helping students grow their expertise to manage social campaigns for enterprise clients like the Golden State Warriors, Nike, and Rosetta Stone. He’s an internationally recognized lecturer in Facebook Marketing and has spoken in 17 countries, spanning 5 continents, including keynotes at L2E, Gultaggen, and Marketo Summit. Dennis has been featured in The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, Fox News, CBS Evening News and is co-author of Facebook Nation – a textbook taught in over 700 colleges and universities. He’s a regular contributor for Adweek’s SocialTimes column and has published in Social Media Examiner, Social Media Club, Tweak Your Biz, B2C, Social Fresh, and Heyo. He held leadership positions at Yahoo! and American Airlines and studied Finance and Economics at Southern Methodist University as well as London School of Economics. He ran collegiate cross-country at SMU and has competed in over 20 marathons including a 70 mile ultramarathon. Besides being a Facebook data and ad geek, you can find him eating chicken wings or playing Ultimate Frisbee in a city near you. To see the show notes visit https://BusinessTravelHacks.com

Casie (pronounced KC) Shimanski and I met a couple of years at an event in Florida and have stayed in touch online since. We've crossed paths in Florida many times missing each other by a few hours here and there or realizing after, "Hey, you were there?" In December last year we actually came face to face at Social Fresh that was held at Full Sail University. Casie is part of the Cisco Systems family working with the team dedicated to telling Cisco’s employees story through social media, specifically, Instagram, Twitter and  . Casie comes from a family of police and has first responder blood also having ties to the fire department as well. Like anyone with that kind of bloodline, you know giving and caring are two traits that come naturally to her. Her Dad was with the Port Authority PD for NY/NJ for 21 years.  He worked the '93 WTC Bombing & lost many friends in 9/11 as well.  He has been a "founding" member of Team Live Out Loud (dedicated to Casie’s sister, Kellie's Memory). He’s gone bald for St. Baldricks’s many times and this year will be an extra special year as Casie is going bald for St. Baldrick’s as well…. And this is a great story. Casie is getting married on March 22, 2018 and just two days later she is shaving her head for St. Baldrick’s! Now that’s commitment to a cause and you’ll understand that more when you listen to Casie tell the story how here involvement on a personal level came to be. The St. Baldrick’s Foundation doesn't just look to help any cancer...it is targeting child cancer. Kids that get cancer aren't contracting lifestyle cancer...they are just getting a raw deal on life and could use research dollars and money to help fund treatments specific to their unique needs.  Every day 43 children will be diagnosed with cancer and 1 in 5 will not win the battle. Please consider donating to Casie. Her direct link for her fundraising efforts is: https://www.stbaldricks.org/participants/getmarriedgobald This is a great video on Children's Cancer and the hardcore mission of St Baldrick's http://youtu.be/oBMd_CKEyIY Please reach out to Casie and say, “Hi” and wish her the best for her upcoming wedding and her efforts to help out the fight against childhood cancer.  Tweet or Instagram Casie at @TheNameIsCasie. Twitter Instagram Oh and in case you missed it... OPEN YOUR WALLET AND GIVE GENEROUSLY OR AT LEAST SHARE THIS EPISODE Give here: https://www.stbaldricks.org/participants/getmarriedgobald

We spent a weekend at Social Fresh immersed in everything there is to know about the current and future states of social media, so why not share our findings with you? I talk with our copywriter and social media coordinator about the ups and downs of #conferencelife. GUEST(S): Mary Velasquez and Michael Ortiz de Villate HOSTED BY: Brian J. Wilder THEME MUSIC: “Sneaky Line” by The Mine Sweepers

Sometimes I just have to pinch myself when it comes to the events, people and experiences I get access too on a daily basis.  This week I got to interview two billionaires, got access to an embargoed Nasa project and interviewed two of the speakers for the upcoming Innovation Congress Event.  The interview was so good I had to rip the audio out and post it as a full episode.   What is Innovation Congress?   Below you’ll find some of the amazing speakers and topics that will be discussed at the event but to promote the event I took over the Social Fresh Facebook page to interview two of the speakers. Melanie Deziel a Native Ad Consultant & Brand Storytelling Speaker who’s previous worked with New York Times, TimeInc and Huffington Post to name a few and Nick Cicero CEO/Founder @Delmondo, created the 1st video analytics for Snapchat and Facebook Live who previously worked with WeAreBrave, Live Fyre and Expion. I moderated this discussion and we covered a wide range of topics from digital advertising, future of video, live streaming, augmented and virtual reality as well as an in depth discussion on how a mortuary could leverage digital storytelling and video.  This discussion was so much fun and had so many insights I thought it had to be shared with you the FOMOFanz podcast community.    Innovation Congress is the first event of it’s kind happening in NYC July 18-19th founded by Jeremy Goldman, Nicole D’Alonzo, Jason Keath and Amelia Tran.  The event is bringing together some of the most innovative minds in the world and is combination product of the Firebrand Group and Social Fresh team. $200 OFF: Also the team at Innovation Congress is offering $200 off the ticket price and free access to the workshops happening on July 18th if you use this code here:  https://2017.innovationcongress.org/?promo=fanzo Make sure to follow my two amazing guests as well as the event pages below: Melanie Deziel: http://mdeziel.com/ https://twitter.com/mdeziel Nick Cicero: http://delmondo.co/ https://twitter.com/nickcicero Social Fresh: https://twitter.com/socialfresh https://www.facebook.com/social.fresh/ Firebrand https://twitter.com/FirebrandGrp https://www.facebook.com/firebrandgrp/ Innovation Congress: https://2017.innovationcongress.org/?promo=fanzo https://www.facebook.com/innocongress/ About the Innovation Congress event: Innovation Congress by Social Fresh, in special partnership with Firebrand Group, is July 18-19 at The New School in NYC. The conference is focused on helping businesses stay ahead of their competitors in the next 3-5 years. We want to help companies learn how to use the disruptive technologies driving innovation today before someone else uses them to disrupt their industry. This will include discussions on digital trends, tech innovations, and organizational change. Oh yeah, and it’s at this rad theatre venue at the New School called Tishman Auditorium. They have robotic cameras! Sessions will cover Augmented Reality, Audio Content Trends and Technology, Virtual Reality, Influencer Marketing, Automation and Chatbots, The Evolution of Ideation, The Future of Talent, 360 Video, The Future of Media + Content, Artificial Intelligence, Live Video, Apps, Video Ads, Understanding the Social “Story” Trend, Internet of Things, Crowd Technologies and the Sharing Economy, and more. Basically all the buzzwords. But with extra substance and actionability. Nick is moderating the Future of Video (snap, 360, live, vertical, insta stories, etc) Melanie is on the future of digital ads (geo, video, AR, influencers, etc.) Hope to see you there!  --- FOMOfanz Sponsors: FREE Small Business Dashboard 9 Spokes: 9 Spokes You can signup for FREE and check out their small business smart dashboard by simply going to http://9spokes.fomofanz.live Watch my 2 minute video introduction to the tool and how you sign up here:https://www.facebook.com/iSocialFanz/videos/813937512087376/ 5min Rant Sponsor: iOgrapher Use FANZO10 gets 10% off this page: https://www.iographer.com/collections/cases As always you can listen to the show on any of the podcast apps and make sure to follow the host Brian Fanzo better known as@iSocialFanz on both Facebook Live & Periscope so you can watch the shows LIVE each week. If you’re interested in having me speak at your event or create a workshop for your company please email me at Fanzo@iSocialFanz.com and make sure to visit www.iSocialFanz.com/Speaker to check out my latest keynotes and calendar of events I’m attending in 2017.

Are brands allowed an opinion in the modern media landscape? In the news recently, Under Armour CEO has been in the crosshairs over his comments that alluded to President Trump being "good for business." However, did the media tell the entire story? And more to the point, are brands allowed to have an opinion, or must they be responsible to their shareholders in a way that creates no waves? Joining hosts Robert Hix and Vincenzo Landino are Savannah Peterson with Savvy Millennial and Antigone Peyton at Cloudigy Law. About Savannah Peterson Savannah Peterson is the Founder and Chief Unicorn of Savvy Millennial where she helps the people, products and brands she loves grow. Savannah was named to the 2016 Forbes 30 Under 30 list in Consumer Technology, and is a respected voice in innovation and community engagement. Savannah works with authors, startups and companies, developing go-to-market strategies and building communities. She thrives on product development and launch journey and is a super-connector of people, resources and audiences. Prior to Savvy Millennial, Savannah was the Director of Innovation Strategy at Massive Labs & Speck Design where she helped create new consumer electronics. In her New York City life, Savannah was the Director of Global Community at Shapeways, the world's largest 3D Printing community, where she empowered and enabled over 25,000 3D Printing businesses. A true hardware nerd, Savannah has helped friends, clients, and fellow creatives raise over $4.5M through crowdfunding. Before diving head first into design, Savannah worked at Fox Sports Northwest, the Center for Communication and Civic Engagement at the University of Washington, and founded her own Social Media Marketing Agency, Savvy Marketing Seattle. She travels the world as a public speaker, most recently featured at the Air New Zealand Inspiring Voices series, Kiwi Landing Pad Sales and Marketing Jam, South by Southwest, the Silicon Beached Festival, the Ford Research and Innovation Lab, Gasparilla Interactive, Social Fresh and more. An avid mentor for women and men in tech, she mentors and teaches at Stanford, NYU, and PACE University. She has been featured in/on Forbes, the BBC, NBC, The Wall Street Journal, Gizmodo, CNET, The Verge, and others. When not geeking out, she’s tasting wine and romping through the wild blue yonder with her rescue mutt, Martini. Savannah thrives on empowering innovative minds. This takes shape in many forms; keynote speaking, panel moderating, teaching, mentoring, livestreaming, vlogging, podcasting, hosting and any other excuse to have fun in front of a creative audience. About Antigone Peyton Antigone focuses on intellectual property litigation and IP portfolio management and growth strategies involving patents, trademarks, trade secrets, and copyrights. Her litigation and counseling experiences also include unfair competition, DMCA violations, computer fraud, and social media issues. Antigone has acted as lead trial counsel and appellate counsel in federal civil lawsuits across the United States and has a significant litigation practice in the Eastern District of Virginia (the “Rocket Docket”). Additionally, Antigone has represented clients before the Patent Trial and Appeal Board (PTAB), in the U.S. Patent and Trademark Office (USPTO), and before the Trademark Trial and Appeal Board (TTAB). Antigone has been recognized among Virginia Super Lawyers and Virginia Legal Elite for her work involving intellectual property law. She has also been honored with an Influential Women of Virginia award for ou

#31: We all know that as business owners / entrepreneurs, what we are truly competing for is people’s ATTENTION! Visual content creating is very crucial if we’d like to catch the extreme short span of focus of our audience’s. Today I invited a friend and expert in the visual content field. She is a social media strategist and visual marketing specialist based in Queensland, Australia. She loves helping people like us learn how to use visual social media and content strategy to get results in our business. She is a Winner of Best Business Blog in Australia, Social Media Examiner’s Top 10 Social Media Blogs in 2015 and 2016. She is also a regular contributor for some of the best business and social media websites. such as Social Media Examiner and Entrepreneur Online. Her thoughts and articles on Social Media and Marketing have been featured on Forbes, Yahoo!, NBC, Social Fresh, Amy Porterfield, Socialancer, Huffington Post, Michael Hyatt and Entrepreneur Online. And today, we will learn how she turned £250 to become the influencer, and 5 keys to create attention-grabbing visual content, and so much more! Can you guess her name now? Let’s chat with Donna Moritz!   Key Lessons: How Donna started from £250 to became one of the Influencers in the Visual Marketing field. 5 different ways to create attention-grabbing visual content Make sure you dress up for hosting webinar :) Tweetable: (https://twitter.com/SociallySorted) “Get out you own way, there is someone out there needs to hear about what you have to say!” Links: Donna’s Website: (http://www.sociallysorted.com.au/training) 50 shortcuts to quickly and easily create social media images: http://sociallysorted.com.au/50-shortcuts-create-visual-content-for-social-media/ (http://sociallysorted.com.au/50-shortcuts-create-visual-content-for-social-media/) Donn’s Slideshare: http://www.slideshare.net/donnamoritz (http://www.slideshare.net/donnamoritz) Margaret River Wine & Discovery Tours: http://margaretriverdiscovery.com.au (http://margaretriverdiscovery.com.au) Donna’s Entrepreneur article: https://www.entrepreneur.com/article/242352 (https://www.entrepreneur.com/article/242352) Full Show Page & Free Goodies: https://kellybaader.com/031 (https://kellybaader.com/031)

On this episode, Dennis Yu will be talking about.... JOBS! Where are they coming from and where are they going? Dennis Yu is the Chief Technology Officer of BlitzMetrics, a Digital Marketing Company which parters with schools to train young adults. Dennis's program centers around mentorship, helping students grow their expertise to manage social campaigns for enterprise clients like the Golden State Warriors, Nike and Rosetta Stone. He's an internationally recognized lecturer in Facebook Marketing and has spoken in 17 countries spanning 5 continents, including keynotes at L2E, Gultaggen and Marketo Summit.  Dennis has been featured in The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, Fox News, CBS Evening News and is co-author of Facebook Nation – a textbook taught in over 700 colleges and universities.  He's a regular contributor for Adweek's SocialTimes column and has published in Social Media Examiner, Social Media Club, Tweak Your Biz, B2C, Social Fresh, and Heyo. He held leadership positions at Yahoo! and American Airlines and studied Finance and Economics at Southern Methodist University as well as London School of Economics. He ran collegiate cross-country at SMU and has competed in over 20 marathons including an 80 mile “super” marathon.

Welcome to episode #528 of Six Pixels Of Separation - The Mirum Podcast. This past week was a tough one for me, and owe Jason Keath a huge apology. I was supposed to be one of the main speakers at his incredible Social Fresh conference (which took place over this weekend in Orlando, Florida). I had a sudden and scary medical issue come up that precluded me from travel, and I had to cancel on him (and another event, out in Los Angeles). It's a terrible feeling knowing that you are letting someone down. That is only made worse, when it's someone as kind as Jason. Thankfully, Sally Hogshead came to our rescue (thanks, Sally... you're the best!), but still... it sucks. Jason works hard as the founder and CEO of Social Fresh Conference. He has a passion for bringing together the smartest voices in marketing, and getting them to share what really works. He's also a keynote speaker, in his own right and a podcaster over at Social Toolkit Podcast. With that, he has many thoughts on the current state of social media and what it is going through. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #528 - Host: Mitch Joel. Running time: 47:44. Hello from beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here is my conversation with Jason Keath. Social Fresh. Social Toolkit Podcast. Follow Jason on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #528 - Host: Mitch Joel. Tags: advertising podcast audio blog blogging brand business blog business book business podcast david usher digital marketing digital marketing agency digital marketing blog facebook google itunes j walter thompson jason keath jwt leadership podcast management podcast marketing marketing blog marketing podcast mirum mirum agency mirum agency blog mirum blog sally hogshead social fresh social fresh conference social media social toolkit podcast twitter wpp

To be successful in business and online, digital and social marketing, you must do more than simply focus on the near term. You must know where you are going and how you are going to get there. In addition, you must understand the larger ecosystem of which you are working within. In the online world, keeping up with trends can be a challenge. Not only do you have to keep your current platforms and content performing, you must also be ready to embrace the changes to come. The only one guarantee we have in the social and digital world is change. Get use to it. Would you like to know this about your peers.... What they are doing to ignite their business using social and digital technologies? What priority are they placing on video and visual focused social platforms such as SnapChat, Instagram etc.? Top social media goals and objectives chosen? What social networks are marketers achieving the greatest ROI? Where do they plan to invest in the future? What social platforms do they plan to spend the most money on for advertising? What forms of content are they creating the most and least? What role will video and live video play in their marketing plans? Most popular social media software platforms? How are they utilizing and implementing influencer marketing programs?  What types of roles are they hiring for? If you would like the answers to these questions you have come to the right place. In the 212th episode of the Social Zoom Factor Podcast I interview Jason Keath, the CEO and founder of the Social Fresh Conference. He partnered with Simply Measured and Firebrand Group to develop "The Future of Social Media" research report.  It digs deep into how brand and marketing leaders are utilizing social media today and how they plan to embrace the new technologies and opportunities in the future. The report is packed with insights even the most seasoned social and digital marketer can leverage and learn from today. Download your copy now and take a listen to the podcast to hear even more details from Jason Keath. As the Founder and CEO of Social Fresh Conference, the longest running social marketing conference, Jason Keath curates some of the smartest voices in marketing. He has trained digital marketers at over 200 of the Fortune 500 companies. He is on the Advisory Board for Internet Week, cohost of the Social Toolkit Podcast and editor of SocialMediaCurrent.com, a daily news source for social media professionals.  Take a listen to episode 212 of the Social Zoom Factor podcast and download the "Future of Social Media Report" to learn the following: Top social media trends Top social media goals chosen by marketers What social networks produced the most ROI in the past year How social media teams are spending their time Most common social media roles being hired for Where marketers are investing their dollars for social advertising What content types are marketers planning to invest in (video, blog posts, infographics, Snapchat stories, whitepapers etc.) Most popular social media software How marketers are using and executing influencer marketing Join me at the Social Fresh Conference in Orlando! I'll be delivering a 90 minute workshop on Pinterest Advanced Strategies & Tactics to Generate More Leads & Real Profits! Check it out and use this link to save $100 off your ticket! Hope to see you there! The event will include speakers from Twitter, RedCross, Economist, Spotify, IBM, Citrix, Full Sail University, and loads more! Grab your ticket & meet me there! Be sure to subscribe to this entire brand new series, "Welcome to the Pay to Play World, Are You Ready?" on iTunes, Stitcher or SoundCloud! Supporting Resources: Future of Social Media Report (download free report)  5 Unpublished statistics on the future of social media  What is a better social media goal? Customer loyalty or brand awareness?  Not using social media software? It may be costing you.  2016 Social Media Predictions  Free webinars: We are also launching a series of webinars and training opportunities to dig even deeper. Sign up here-> Social Profit Factor 

Angus Nelson works with executives of the world’s largest companies as a speaker, coach, and facilitator. He spoke at corporate headquarters for Walmart, Whole Foods, Coke, Adobe BMW and others. His podcast,  “Up In Your Business”, was recognized as a Top 20 Business Podcast of 2015 by Inc.com. Angus Nelson was featured on Aol.com, Huffington Post, VentureBeat, SocialFresh.com, and the big three major television networks. Angus has also been recognized as a Top 5% speaker by Monster.com and “Volunteer of the Year, Wausau, WI”. His book, “Love's Compass: How Do You Recover After a Lost Relationship”, earned him “Most Promising New Writer 2010”. Angus lives in Nashville, TN, is married and has three children. Angus Nelson Vroom Veer Stories Early childhood veer when his father became more involved in a life in faith and moved away from consumerism Co-founded a non-profit youth center with his twin brother in his 20's When the business was stressed, he tried to solve the problem by working harder To cope with working too much, Angus turn to pornography and alcohol, which led to a messy divorce  Spent two years soul searching, reading books, attending personal development workshops Met his new (future) wife at a personal development workshop and veered toward service and compassion Wrote his first book "Love's Compass" while he was playing Mr. Mom Quit a waiter job at a steak house--started consulting Fortune 500 companies Angus Nelson Links AngusNelson.com Love's Compass Those Crazy Nelsons

Episode 16 of Livestream Stars with Ross Brand of Livestream Universe. Subscribe to the podcast: https://rossbrandrecordings.com/ (https://rossbrandrecordings.com). Brian Fanzo, aka iSocialFanz, is a change evangelist, early adopter of new technologies and one of the most recognizable personalities on livestream platforms. The Chief Social Media Officer at My Channel, Inc, which brings livestreaming inside enterprises, Brian is a partner with Ryan A. Bell in http://backlamp.com/ (BackLamp LLC), connecting brands with influencers on livestreaming and mobile apps.  He is a popular speaker at social media, technology and livestreaming conferences and served as master of ceremonies for the http://summit.live/ (Periscope Community Summit) in San Francisco in January 2016. On Blab.im, Brain co-hosts #CloudTalk with Daniel Newman on Thursdays at 12pm ET and #NoLetUp with Ted Rubin on Fridays at 3pm ET.  He was one of the “Top Twitter Influencers for CMO's in 2015” (#22) by LongTail and one of the “Top 50 People Most Retweeted by Digital Marketers” by Social Fresh (2014). Find Brian on Twitter, Instagram and across social media: @iSocialFanz. Show TopicsHow My Channel Inc measures employee sentiment in organizations A look back at the first year of social livestreaming apps, including the launch of Meerkat and Periscope Why you aren't getting more viewers on your Blabs and Scopes Early adoption doesn't guarantee long-term success The value of learning to use these tools now You can't learn about a new app and its audience without committing to using it The value of listeners and viewers to the community How livestreaming fits into a social strategy Generalists vs specialists on social Why you need a social video strategy and the value of providing access to people, products and services How Snapchat captures attention and what you should convey there How ads inside Snapchat are different from ads on other platforms and what you can learn from them The best way to collaborate on Snapchat How Brian's approach to Twitter differs from Gary Vaynerchuk's Using anchor.fm to promote and source questions for Blabs Telling users about the what vs. the how and why What it means when industry leaders such as attorney Mitch Jackson are using livestreaming How being grateful and showing he cares helped Brian build his following on Twitter How Brian's audience has changed over the past year How to stand out from the noise on social The difference between a community and a network How virtual reality will change brick and mortar businesses Ryan A. Bell, partner at http://backlamp.com/ (BackLamp LLC), called into the show to discuss virtual reality.

Episode 11 of Livestream Stars with Ross Brand of Livestream Universe. Subscribe to the podcast: https://rossbrandrecordings.com/ (https://rossbrandrecordings.com). Vincenzo Landino is the CMO of Fifty 2 Creative and a featured speaker at social media and livestreaming conferences such as Social Media Examiner's Social Media Marketing World and the Periscope Community Summit (now Summit Live). He hosts the Brand Boost Podcast daily at BrandBoostCast.com. He has a new series with Lauren Creedon, “She's on First,” covering sports issues often ignored by the major sports media. Vincenzo also co-hosts #ScopePassSunday (Sundays at 9am ET) with Amy Schmittauer (Savvy Sexy Social) and Sue B. Zimmerman (The Instagram Expert). As a digital marketer, influencer and livestreamer, Vincenzo has worked with brands such as Applebee's, Barilla Pasta, DC United, Tinder, Edelman Digital, SocialFresh, BroadSuite Media Group, MillennialCEO and Zoomph. He blogs at VincenzoLandino.com. Show TopicsHow #ScopePassSunday developed Vincenzo's approach to podcasting Evergreen content vs timely content NFL lifts ban on livestreaming & what it means for marketers, athletes and fans Future of Blab Influencer marketing vs content marketing

Welcome to episode #436 of Six Pixels Of Separation - The Twist Image Podcast. How well do marketers truly perform when it comes to social media? It's a question that Jason Keath not only speaks and consults about, but he also gathers very serious marketers to attend his well-known Social Fresh events. At last year's Inbound event in Boston (led by HubSpot), we both gave presentations and realized that we had been following one another for years, but had never really connected in our protein forms. With that, we also decided to do a show like this, where we could talk about the challenges that brands face when it comes to social media and how to best educate and arm them for success. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #436 - Host: Mitch Joel. Running time: 47:45. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here is my conversation with Jason Keath. Social Fresh. Follow Jason on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #436 - Host: Mitch Joel. Tags: advertising podcast audio blog blogging brand business book business podcast david usher digital marketing Facebook google hubspot inbound iTunes jason keath marketing blog marketing podcast social fresh twitter

I am Kathy Klotz-Guest, founder of Keeping it Human, coming to you live from San Jose, CA, in Silicon Valley. This show airs Thursdays at 3:30 PM PDT.  We help marketing executives and their teams tell their most important company, product and customer stories to the world. We are a jargon-monoxide-poisoning free zone. Leave a comment on the blog. Follow Kathy Compelling Content 90% of companies report that content marketing is a priority. How do you ensure that you have compelling content and the right types of content? Join us Thursday, July 31st, for a great chat with the one and only, Jason Miller of LinkedIn. Follow Jason.   About Jason Miller Jason leads global content and social initiatives for LinkedIn Marketing Solutions helping marketers understand how to use LinkedIn to achieve their marketing goals and deliver ROI. Previously he was the senior manager of social media strategy at Marketo and responsible for leading the company's content and social media efforts. Before entering the B2B space, he spent ten years at Sony developing and executing marketing campaigns around the biggest names in music. When he is not building campaigns, creating remarkable content, and tracking socia ROIl, he is winning awards as a concert photographer, singing 80's metal karaoke, and winning at Seinfeld trivia. Jason is a frequent contributor to Content Marketing Institute, Social Media Examiner, Marketing Profs, Copyblogger, and has presented at numerous industry conference including Dreamforce, Social Media Marketing World , Social Fresh, and more.