Podcasts about subject matter experts

In this episode of The Long Game Podcast, Alex Birkett interviews Noah Greenberg, CEO of Stacker, a content distribution platform that helps brands turn owned content into earned media. They dive into the paradigm shift from SEO (Search Engine Optimization) to GEO (Generative Engine Optimization) and how brands can optimize for visibility in AI-powered interfaces like ChatGPT and Gemini. Noah shares how earned media, brand mentions, and distribution at scale are becoming the new backlinks, and how the lines between PR, content, and SEO are blurring. From Google's disappearing traffic to ChatGPT's probabilistic answers, this is a deep dive into the future of organic visibility and media strategy in the AI era.Key TakeawaysSEO Is Evolving into GEO: The goal is no longer just ranking on Google—it's being cited and surfaced in AI-powered responses.Earned Media Drives AI Visibility: PR, brand mentions, and syndicated content now influence whether LLMs cite your brand.Distribution Increases Surface Area: Publishing content broadly boosts the probability of being included in AI-generated answers.PR Is Cool Again: The rise of AI search has revived interest in press releases and third-party citations as visibility tools.SEO, Content, and PR Must Merge: Teams need to collaborate across departments to drive brand visibility in AI environments.Impact Is Visible—Fast: A single article syndicated through Stacker can be cited in AI search results within 24 hours.Measurement Models Are Changing: Traditional KPIs like backlinks and traffic are giving way to visibility, trust, and AI mentions.Founders Should Think Like Media Companies: Being the source of truth—and distributing it widely—is key to staying top-of-mind.Show LinksConnect with Noah Greenberg on LinkedInConnect with Alex Birkett on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or TwitterPast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

In this episode we're joined by Lt Col Matt Johns MBE, Commanding Officer of a reserve signals regiment. After commissioning in 2006 he has completed postings in Germany, Kenya and the UK as well as 3 tours or Afghanistan, during one of which he helped set up the Afghan Army National Officer Academy and coach/mentor the first Afghan Directing Staff team. He also spent time as a platoon commander at Royal Military Academy Sandhurst, training the next generation of officers. In the civilian world he has co-founded Fieri Leadership, harnessing the leadership skills and experiences he learned throughout his career. He shares the importance of getting pace setting right, how leaders should enable the team in order to build their own bonds, experiences of leading experts who are more technically skilled than you, cynicism within the army and civilian worlds, and the importance of character and shared purpose within a team.

In this Kitchen Side episode of The Long Game Podcast, the Omniscient Digital team explores the tension between moving fast and making smart decisions. Speed is often praised in startups and growth environments, but it can lead to thrashing, burnout, and wasted effort when misapplied. Through reflections on agency work, in-house roles, and working with clients, they examine how to balance urgency with focus, and how strategic patience—paired with tactical speed—can create real momentum. They also share real-world SEO and AI examples of teams pivoting too fast, chasing trends, and missing out on compounding gains due to lack of prioritization, alignment, or decisiveness.Key TakeawaysSpeed ≠ Thrashing: Speed is powerful—but not when it means jumping between tactics without a long-term direction.Experimentation Requires Discipline: The best teams move quickly within a defined portfolio of experiments, not across constant strategic shifts.AI and SEO Demand New Timelines: Understanding how long it takes to see results from AI Overviews or SEO changes is critical for smart investment.Strategic Decisions Need Time: Channel or strategy-level shifts should have space to breathe—tactical pivots can happen faster.Avoid Becoming the Bottleneck: Leadership speed often comes down to fast approvals, trust, and timely delegation.Portfolio Thinking Beats All-In Bets: High-performing orgs allocate some resources to R&D and experimentation while maintaining core execution.Alignment Enables Flow: Teams that communicate clearly and early across departments unlock faster execution and reduce friction.Show LinksConnect with David Khim on LinkedIn and TwitterConnect with Alex Birkett on LinkedIn and TwitterConnect with Allie Decker on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or TwitterWhat is Kitchen Side?One big benefit of running an agency or working at one is you get to see the “kitchen side” of many different businesses; their revenue, their operations, their automations, and their culture.You understand how things look from the inside and how that differs from the outside.You understand how the sausage is made. As an agency ourselves, we're working both on growing our clients' businesses as well as our own. This podcast is one project, but we also blog, make videos, do sales, and have quite a robust portfolio of automations and hacks to run our business.We want to take you behind the curtain, to the kitchen side of our business, to witness our brainstorms, discussions, and internal dialogues behind the public works that we ship.Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

Firstly I would like to thank my friend and podcast sponsor Shaun Sargent of STAIT FOR MEN for making this amazing episode happen.This week, I had the honor of speaking with Mike Bates- Former MOD Covert Operations Leader, Commando & Brazilian Jiu Jitsu Black Belt turned solo ocean rower, community builder and entrepreneur.There's no-one in the world with Mike's experience.Mike brings exceptional credibility: he served two decades in the UK's Royal Marines and the Ministry of Defence, rising to become a human-intelligence specialist and covert counter-terrorism operations leader ( AKA James Bond, and leading other Bond teams) and was the first officer in the MOD to pass all the required front-line counter-terror courses.Following that elite career, he turned ultra-endurance athlete, completing the 3,000-mile solo row across the Atlantic in just 46 days 6 hours 10 minutes — the fastest Briton and first solo finisher of the Talisker Whisky Atlantic Challenge. He now co-founds and leads the mission-driven community Unify Men (and its predecessor brand NXT45) focused on men's health, connection, and transformation. His core insight is powerful:The ultimate act of courage for a man is vulnerability.
Strength isn't proven by suppressing emotion — it's shown in connection, authenticity, and the bravery to face one's own trauma. Mike's lived experience (in covert ops, ultra-endurance rowing, and men's transformation) underpins that insight. Through immersing men in nature, building safe circles, practicing martial arts (like Brazilian Jiu Jitsu), and emphasising fundamentals such as sleep and relinquishing ego, he provides a roadmap for modern masculinity.Today, Mike's work with Unify Men gives fathers and men a tribe, creates spaces where men can share truth without shame, and champions that the smartest fight is the one you don't take. He emphasises: prioritise sleep, step outside (into nature), get comfortable with vulnerability, de-escalate ego, and start telling the truth about what you feel.Bottom line:
This isn't another “tough guy” message — it's a call to men to live longer, love deeper, and lead better. Mike shows that real power comes when a man stops pretending…and starts connecting. Today, Mike is a man on a mission to help others to become the best version of themselves. Drawing on his own unique, remarkable experiences he inspires and empowers others to live life without limits.

Firstly I would like to thank my friend and expert Alan Brosnan for making this amazing episode happen.This week, I had the honor of speaking with René Ashford- a VICTOR of years of abuse, René's mission and mandate is clear - to save lives! Repeated sexual assaults, multiple violent relationships and addictions to drugs and alcohol led René down a dark and lonely path which included multiple suicide attempts, the earliest when she was only 9 years old.René is now the Australian Ambassador for the National Association of Adult Child Abuse Survivors (NAASCA) and a most amazing human who has gone on to become an inspiring Australian author and Public Speaker who has turned her harrowing experiences of child abuse into a powerful mission to educate and protect others.René's story is a powerful reminder that we can all play a part in protecting children and breaking the cycle of abuse. Her book, Battlescars are Beautiful: From Victim To Victory, is a must-read for anyone seeking to understand and combat child abuse.She offers practical advice on child safety, including teaching body boundaries, using correct anatomical terms, and empowering children to say no.René addresses breaking the silence around abuse, the importance of support networks, and her ongoing work helping others heal.The episode is a moving call to action for education, transparency, and protecting vulnerable children.We talked about the topics ofThe Power of Transparency: Early Education on Body Safety: Recognising Abuse: Empowering Children: Breaking the Cycle: Practical Actions for Parents and Caregivers: Teaching Body Safety Early: Using Correct Terminology: Respect Consent: Vigilant Parenting.We mentioned famous personalities in the s space such as former 22 SAS ( Special Air Service ) soldier Big Phil Campion,, Former West Australia Police Officer Kristi McPhee, and former guests on the show world record holder Brooke McIntosh, and Delta Force Commander and Author of “The Common Sense Way” Pete Blaber.I hope you find this episode as enlightening and inspiring as I did. Let's continue to have these important conversations and work together to create a safer world for our children.In her words.. “Survivors are not defined by their experiences, nor are they limited by them. Anyone can rise beyond adversity with the right mindset, and it begins with a decision to do whatever it takes, for as long as it takes.”Her journey can be discovered and understood in her incredibly powerful and inspiring book which has received rave reviews and is endorsed by mental health professionals, counsellors, war veterans, and law enforcement. René's story is gripping, raw and profound – and yet another reminder of the power of the human spirit to overcome life's greatest challenges.

How to Become so Strong and Independent You're Irresistible  Exercise After 50? You've Been Lied To.  This week on Midlife Love Out Loud, I sat down with fitness expert Debra Atkinson—and wow, did she drop truth bombs.  We covered: Why the old “more cardio, fewer calories” approach is sabotaging your health The real formula for staying strong, vibrant, and injury-free in midlife How resistance training boosts mood, energy, AND even libido Why “don't hurt me” is the #1 unspoken request women have when they exercise—and how to finally feel safe + powerful in your body If you've ever felt frustrated that what used to work for your fitness isn't working anymore, this episode is your reset button. Hormone Balancing Exercise Coach and 41-year Fitness Expert Debra Atkinson has helped over 275,000 women “flip” their 2nd half with vitality and energy they want. Bestselling author of You Still Got It, Girl: The After 50 Fitness Formula for Women; Navigating Fitness After 50 and Hot, Not Bothered, Debra hosts Flipping 50 TV and The Flipping 50 Show, with more than 4M downloads. Atkinson is a Certified Strength & Conditioning Coach, Medical Exercise Specialist and prior Senior Lecturer in Kinesiology. She's also a Subject Matter Expert recognized by the American Council on Exercise, AARP, Washington Post, Prevention Magazine, and USA Today to name a few. Her Tedx talk is titled Everything Women in Menopause Learned About Exercise May Be a Lie. What free gift (if you have one) would you like to offer? And what is the link? 5 Day Flip https://www.flippingfifty.com/5dayflip Facebook and Instagram links/URLs? @flipping50tv for both https://www.flippingfifty.com   Learn more about Junie here: https://www.midlifeloveoutloud.com

What's the missing gap between the promise of AI in the future of work and its actual adoption? What is the difference between the organizations that spend millions on technological advances that ultimately fail and those that can unlock unprecedented innovation? You'll learn the one thing that makes a difference in this episode.EPISODE SUMMARY:"WHAT YOU WILL LEARN:Most companies are approaching AI completely backwards. We're going to talk about what actually breaks organizations when they adopt AI — and the human-centered approach that puts them back together. You'll hear how high-achievers in HR and organizational development are sabotaging their own AI initiatives by focusing on the technology instead of the people who use it. We unpack the emotional mechanics behind why leaders make costly AI decisions, and the critical thinking skills that separate successful adoption from expensive failure.If you've ever felt overwhelmed by AI's rapid evolution but couldn't name exactly what felt wrong about your approach, this episode will offer some insight from someone who's built a framework that flips traditional AI adoption on its head — putting human-centered design at the core of artificial intelligence strategy. Our guest shares the one mindset shift that separates organizations thriving with AI from those drowning in it. We're diving into the intersection of artificial intelligence and human-centered design, exploring why the future belongs to leaders who can balance automation with authentic human connection. Let's rethink your AI strategy.***ABOUT OUR GUEST:Wayne Williams is the Founder of Prospective Tech and a Subject Matter Expert on AI and Human Centered Design. He is a co-author of the White Paper “The Intersection of AI and Human Centered Design” and “Connecting the Dots to Entrepreneurship."" Wayne serves as a board advisor for The Harvard Business Review Advisory Council, The Center for Science in the Public Interest, Yale's School of the Environment, and ACLU, and was an advisor to The White House Council on Hunger, Nutrition, and Health.***FIND OUR GUEST HERE:www.prospectivetechpa.org/***IF YOU ENJOYED THIS EPISODE, CAN I ASK A FAVOR?We do not receive any funding or sponsorship for this podcast. If you learned something and feel others could also benefit, please leave a positive review. Every review helps amplify our work and visibility. This is especially helpful for small, women-owned, boot-strapped businesses. Simply go to the bottom of the Apple Podcast page to enter a review. Thank you!Subscribe to my free newsletter at: mailchi.mp/2079c04f4d44/subscribeWork with me one-on-one: calendly.com/mira-brancu/30-minute-initial-consultationConnect with me on LinkedIn: www.linkedin.com/in/MiraBrancuLearn more about my services: www.gotowerscope.comGet practical workplace politics tips from my books: gotowerscope.com/booksAdd this podcast to your feed: www.listennotes.com/podcasts/the-hard-skills-dr-mira-brancu-m0QzwsFiBGE/https://www.prospectivetechpa.org/Tune in for this innovative conversation at TalkRadio.nyc or watch the Livestream by Clicking Here.

In this episode of Crazy Wisdom, host Stewart Alsop talks with Jared Zoneraich, CEO and co-founder of PromptLayer, about how AI is reshaping the craft of software building. The conversation covers PromptLayer's role as an AI engineering workbench, the evolving art of prompting and evals, the tension between implicit and explicit knowledge, and how probabilistic systems are changing what it means to “code.” Stewart and Jared also explore vibe coding, AI reasoning, the black-box nature of large models, and what accelerationism means in today's fast-moving AI culture. You can find Jared on X @imjaredz and learn more or sign up for PromptLayer at PromptLayer.com.Check out this GPT we trained on the conversationTimestamps00:00 – Stewart Alsop opens with Jared Zoneraich, who explains PromptLayer as an AI engineering workbench and discusses reasoning, prompting, and Codex.05:00 – They explore implicit vs. explicit knowledge, how subject matter experts shape prompts, and why evals matter for scaling AI workflows.10:00 – Jared explains eval methodologies, backtesting, hallucination checks, and the difference between rigorous testing and iterative sprint-based prompting.15:00 – Discussion turns to observability, debugging, and the shift from deterministic to probabilistic systems, highlighting skill issues in prompting.20:00 – Jared introduces “LM idioms,” vibe coding, and context versus content—how syntax, tone, and vibe shape AI reasoning.25:00 – They dive into vibe coding as a company practice, cloud code automation, and prompt versioning for building scalable AI infrastructure.30:00 – Stewart reflects on coding through meditation, architecture planning, and how tools like Cursor and Claude Code are shaping AGI development.35:00 – Conversation expands into AI's cultural effects, optimism versus doom, and critical thinking in the age of AI companions.40:00 – They discuss philosophy, history, social fragmentation, and the possible decline of social media and liberal democracy.45:00 – Jared predicts a fragmented but resilient future shaped by agents and decentralized media.50:00 – Closing thoughts on AI-driven markets, polytheistic model ecosystems, and where innovation will thrive next.Key InsightsPromptLayer as AI Infrastructure – Jared Zoneraich presents PromptLayer as an AI engineering workbench—a platform designed for builders, not researchers. It provides tools for prompt versioning, evaluation, and observability so that teams can treat AI workflows with the same rigor as traditional software engineering while keeping flexibility for creative, probabilistic systems.Implicit vs. Explicit Knowledge – The conversation highlights a critical divide between what AI can learn (explicit knowledge) and what remains uniquely human (implicit understanding or “taste”). Jared explains that subject matter experts act as the bridge, embedding human nuance into prompts and workflows that LLMs alone can't replicate.Evals and Backtesting – Rigorous evaluation is essential for maintaining AI product quality. Jared explains that evals serve as sanity checks and regression tests, ensuring that new prompts don't degrade performance. He describes two modes of testing: formal, repeatable evals and more experimental sprint-based iterations used to solve specific production issues.Deterministic vs. Probabilistic Thinking – Jared contrasts the old, deterministic world of coding—predictable input-output logic—with the new probabilistic world of LLMs, where results vary and control lies in testing inputs rather than debugging outputs. This shift demands a new mindset: builders must embrace uncertainty instead of trying to eliminate it.The Rise of Vibe Coding – Stewart and Jared explore vibe coding as a cultural and practical movement. It emphasizes creativity, intuition, and context-awareness over strict syntax. Tools like Claude Code, Codex, and Cursor let engineers and non-engineers alike “feel” their way through building, merging programming with design thinking.AI Culture and Human Adaptation – Jared predicts that AI will both empower and endanger human cognition. He warns of overreliance on LLMs for decision-making and the coming wave of “AI psychosis,” yet remains optimistic that humans will adapt, using AI to amplify rather than atrophy critical thinking.A Fragmented but Resilient Future – The episode closes with reflections on the social and political consequences of AI. Jared foresees the decline of centralized social media and the rise of fragmented digital cultures mediated by agents. Despite risks of isolation, he remains confident that optimism, adaptability, and pluralism will define the next AI era.

In this episode - I interview Ali Gilbert, a decorated fitness professional specialising in men's health and testosterone optimisation for men over 40. 

Closely aligned with the world famous Marek Health -she is the creator of Silverback Coaching - An Elite Concierge Health & Performance System for Men in the top 1% Who Win in Business—and Want the Body to Match. We talked all things Testosterone optimisation, nutrition and fitness. We discuss the stigmas around testosterone replacement therapy (TRT), debunk myths about prostate cancer and heart risks, and highlight the importance of holistic health—addressing lifestyle, nutrition, and hormone balance. We also spoke about the upcoming Silverback Summit, a men's health event fostering education and community. Here a sneak preview what we talked about -Dr Kirk Parsley's WorkMark Bell PodcastDave LeeHormone Replacement Therapy for WomenBoronZincPregnenoloneTestosterone Replacement Therapy (TRT)AnastrozoleFree TestosteroneSHBG (Sex Hormone-Binding Globulin)Aromatase Inhibitors and OestrogenGynecomastiaBlood TestingPSA Blood Test MythsAli's transparency, authenticity, knowledge level and the way she can get men to open up and meet them where they are at is priceless. She emphasises open conversations about men's health, the limitations of supplements, and the need for individualised care.

I hope these highlights spark your curiosity and entice you to dive into the full episode. Ali's journey and insights are truly inspiring, and there's so much more to explore in our conversation.

#286 Growth | In this episode, Dave is joined by Kevin White, Head of Marketing at Common Room, a leading customer intelligence platform for go-to-market teams. Kevin shares insights from his experience helping teams capture and act on digital breadcrumbs to optimize their marketing and sales efforts.Dave and Kevin cover:How to be a good marketer even when you're not the Subject Matter ExpertSignal-based marketing and how it is transforming the buyer's journey by focusing on the right actions instead of just clicksB2B influencer marketing plays that workTimestamps(00:00) - - Intro to Kevin (06:17) - - How to Be Good At Marketing When You're Not a Subject Matter Expert (08:55) - - Why You Should Stay Close to Your Customer (16:14) - - How to Manage a Marketing Team with Limited Resources (18:33) - - Eliminating Ineffective Marketing Efforts to Drive Real Results (25:06) - - Signups and Demos Boost From LinkedIn (26:12) - - How to Attribute ROI in Multi-Platform Marketing (30:22) - - Creating Authentic and Valuable Content (35:01) - - Generating Pipeline with Economic Buyer Signals (36:42) - - Increasing Digital Touchpoints (40:40) - - How To Maximize Actionability, Volume, and Conversion Rate (42:26) - - LinkedIn Measurement Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode is brought to you by Knak.Email (in my humble opinion) is the still the greatest marketing channel of all-time.It's the only way you can truly “own” your audience.But when it comes to building the emails - if you've ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever. That's why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks.Frustrated by clunky email builders? You need Knak.Tired of ‘hoping' the email you sent looks good across all devices? Just test in Knak first.Big team making it hard to collaborate and get approvals? Definitely Knak.And the best part? Everything takes a fraction of the time.See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

In this episode - I interview Scott Bryson- who spent three decades in law enforcement, from the streets of Charlotte to the White House, in the Secret Service.He has protected President George Bush on his security detail, been a Member of the CAT ( Counter Assault Team) and worked all aspects of the Secret Service and international assignments.His core philosophy: service over ego. The “switched-on” mindset—calm under stress, decisive in chaos—matters more than size, rank, or background. Protection is about preparation, vigilance, and routine discipline, not Hollywood heroics.Today, Scott applies the same lessons in schools, executive protection, and public education. He emphasizes authenticity, integrity, and the power of words to lead and protect. His advice is simple but actionable: build situational awareness, carry tools that work, train realistically, plan for transitions, and never forget that survival—not engagement—is the goal.Through his podcast Beyond the Service and direct outreach, Scott continues to share hard-earned wisdom, offering a roadmap for resilience, safety, and purposeful living.This episode with Retired Secret Service Agent Scott Bryson is a must-listen for anyone who values real-world safety, resilience, and actionable wisdom. From high-stakes protective work to everyday life lessons, Scott delivers insights you won't find anywhere else—practical, honest, and inspiring. Whether you're in law enforcement, a concerned parent, or just someone who wants to be better prepared, this conversation will leave you smarter, safer, and motivated. Tune in—you won't want to miss a single moment.

In this episode of The Long Game Podcast, Alex Birkett speaks with Nick Lafferty (Head of Marketing) and Josh Blyskal (AI Strategist) from Profound, an AI visibility platform focused on answer engine optimization (AEO). They explore the shift from SEO to AEO, where brands must optimize for AI-driven search experiences across ChatGPT, Perplexity, and Google's AI Overviews. The conversation covers why agility is the new moat, how brand mentions and structured content shape AI visibility, and how both startups and incumbents can compete. Nick and Josh share tactical approaches—from Wikipedia and affiliate strategies to structured HTML tables—that improve citations in AI-generated answers. The discussion underscores the rising importance of PR, off-site visibility, and concise, high-utility content in the AI search era.Key TakeawaysAEO Defined: Answer engine optimization is about making your brand the chosen answer in AI-driven search experiences.User Experience Wins: Search is converging with chat—people want answers, not links—so engines prioritize utility and ease.Agility as a Moat: Speed and adaptability matter more than long-term content calendars in today's volatile AI search space.Brand Mentions Beat Keywords: AI models lean heavily on off-site mentions (Reddit, Wikipedia, affiliates) as trust signals.Structured Content Boosts Citations: Bullet points, HTML tables, and concise formatting make content “citation-friendly” for AI.Startups vs. Incumbents: Incumbents benefit from brand equity, but startups can flank them by acting faster and publishing niche, high-utility content.PR Is Back: Media coverage and Wikipedia presence play a critical role in being cited by AI engines.Show LinksVisit Profound on Linkedin and XConnect with Nick Lafferty  on LinkedInConnect with Josh Blyskal on LinkedInConnect with Alex Birkett on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or TwitterSome interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

This week we have : Westfield State University, Veterans Services Director Mr. Rob Vignault and Springfield College, Veteran and Military Service Coordinator, Jacki Wolf, we discuss Educational Benefits with the subject matter experts. 

In this episode - I interview British Strength coach Alex Miller, who shares insights from his journey working with Kabuki Strength and Chris Duffin and developing the first ever AI App for strength coaching mechanics.

Alex is a coach, strength scientist, and systems architect whose work combines biomechanics, physiology, and adaptive programming. Drawing on models of fatigue from Noakes, Marcora, and Enoka, he develops falsifiable, stress-indexed frameworks for training that have been applied to multiple world-record level athletes.He is the mind behind LiftLab, a platform that unifies neuromechanical profiling, force-vector taxonomy, and autoregulation with real-time data from velocity tracking and pose estimation. He also develops CueUp, an open-source Python engine for automated exercise analysis and program generation. Grounded in critical rationalism, his work treats every prescription as a testable hypothesis, bridging sports science, philosophy, and engineering to advance evidence-driven strength training.The conversation emphasizes the importance of sleep, simple nutrition, and foundational fitness, while also highlighting the value of critical thinking and continuous learning in the fitness industry. Alex also introduces upcoming educational resources for coaches and athletes - we also spoke about- Conditioning for First RespondersPhysical Preparedness: Mental toughness is crucial, but physical readiness is non-negotiable for roles like firefighters and police officers.Sustainable Training: Simple, consistent cardio and strength training can significantly improve performance without overwhelming busy schedules.Lifestyle Factors: Quality sleep and proper nutrition are foundational for enhancing physical capacity and overall well-being.Skool Platform: A fantastic resource for educational content and community support, spearheaded by World Record Holder Chris Duffin.Monthly Books: Upcoming releases packed with practical information, like power training for athletes over 40 and innovative uses of blood flow restriction (BFR) training.I hope these highlights spark your curiosity and entice you to dive into the full episode. Alex's journey and insights are truly inspiring, and there's so much more to explore in our conversation.

הפרק אני מארח את דן אמיגה, המייסד והמנכ"ל של יוניקורן הסייבר Island ומייסד Fireglass, לשיחה מפתיעה שמתחילה באבהות "ילדים מביאים מזל" וצוללת עמוק לתוך הפסיכולוגיה והאסטרטגיה של יזם סדרתי. דן חושף את הלקחים שלמד בין שני האקזיטים, מסביר מדוע "ארכיטקטורה של חברה" חשובה יותר מארכיטקטורה של קוד, ונותן את הטיפ הכי חשוב שלו למייסדים: תתמקדו רק במה שאתם יכולים לשלוט בו. דיברנו גם על למה המוצר שלך חייב להיות "מרצדס", על תרבות הגיוס הייחודית של Island ועל הפילוסופיה הניהולית שכל עובד צריך לאמץ: לחשוב כמו בעל מניות, לא כמו שכיר.זהו מדריך חובה לכל יזם, מנהל ועובד הייטק.(00:00:15) ילדים מביאים מזל: איך אבהות עושה אותך יזם חד יותר(00:06:18) שני כובעים: איך מנהלים יוניקורן וקרן הון סיכון במקביל?(00:08:28) למה להשקיע דרך קרן עדיף על להיות אנג'ל?(00:13:57) הטיפ הראשון ליזמים: תתרגלו יוגה והבינו במה אתם לא יכולים לשלוט(00:19:20) סוד הגיוס: למה חייבים להיות מומחה בתחום שלך (Subject Matter Expert)(00:21:44) ארכיטקטורה של חברה חשובה יותר מארכיטקטורה של קוד(00:28:17) הדלת האחורית להצלחה: למה Island היא חברת חווית משתמש, לא חברת סייבר(00:30:52) אנלוגיית המרצדס: איך לנצח גם כשהמתחרים נותנים את המוצר בחינם(00:32:15) שני החוקים באיסלנד: אווירה טובה ומומחיות טכנית קיצונית(00:36:58) הטעויות הנפוצות ביותר שעובדים עושים בבחירת מקום עבודה(00:46:02) הפילוסופיה הניהולית שתשנה לכם את הקריירה: שכיר או בעל מניות?(00:49:33) סיכום: תבנו חברה לטווח ארוך, אל תתכננו אקזיט

In this episode of The Long Game Podcast, David Ly Khim interviews Michael Walrath, CEO and Chairman of Yext. Known for building and exiting multiple companies—including RightMedia and Moat—Michael shares how Yext evolved from a local lead-gen platform to a digital presence powerhouse. He dives deep into the fragmentation of search, the shift toward generative engines, and the rise of “agentic” AI-powered experiences. With candid reflections on strategy pivots and digital transformation, Michael urges marketers to rethink discoverability, measurement, and structured content in an era where your next customer might not be human, but an AI assistant making decisions on their behalf.Key TakewaysYext's Strategic Pivots: The company evolved from call-based lead gen to local visibility, to enterprise search—each requiring bold but risky reinvention.Google Dominance Has Peaked: With 92%+ of search traffic once flowing through Google, that landscape is now fragmenting due to LLMs and AI agents.Structured Data Drives Discovery: Clean, contextualized data remains a marketer's best lever for visibility—whether on Google or in LLM-powered engines.Brand Visibility Beats SEO Rankings: As AI agents answer more queries, brands must optimize for visibility across platforms, not just search engine results pages.The Agentic Web Is Coming: AI assistants with memory and context will handle more decision-making—marketers must build for both humans and machines.AI Shifts Are Already Here: Yext observed traffic shifts 6+ quarters ago—marketers should act now, not wait, to influence AI results.Reframing Attribution: Zero-click answers and agentic transactions require a shift from traditional web metrics to outcome-focused measurement.Show LinksVisit Visit Yext on Linkedin and XConnect with Michael Walrath on LinkedInConnect with David Khim on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or TwitterSome interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

On this episode of Transmission Interrupted, host Jill Morgan dives deep into the world of personal protective equipment (PPE) for EMS professionals. Jill is joined by Chad Bowman, Nurse Manager for the Johns Hopkins Lifeline Critical Care Transport Team, and Elizabeth "Liz" Lenz, Captain with Denver Health Paramedic Division. Together, they tackle the unique challenges EMS teams face in keeping themselves safe from infectious diseases while working in unpredictable environments.From recognizing when PPE is needed on a call and picking the right ensemble, to training, burnout, and the impact of environmental conditions—Jill, Chad, and Liz share real-world stories and valuable insights. They explore topics like adapting PPE to unpredictable situations, fostering a culture of safety and preparedness, and what operationally sound means for EMS agencies of all sizes. Plus, they offer practical advice for building PPE proficiency and keeping frontline workers protected.You'll hear about the importance of communication, the role of ongoing training (even on a budget), and why no two EMS agencies are the same when it comes to getting PPE right. Whether you're in EMS, hospital-based care, or just passionate about healthcare worker safety, this episode is packed with practical wisdom and relatable stories.Key topics include:EMS-specific PPE challenges & solutionsWhen and how PPE decisions are made in the fieldAdapting to tough environments: weather, resources, and teamworkOvercoming PPE fatigue and burnout post-pandemicStrategies for effective training and resource utilizationBuilding a system-wide culture of safety—from the 911 call to hospital handoffTune in for an engaging, insightful conversation that will leave you thinking differently about what it means to stay safe on the frontlines.HostJill Morgan, RNEmory Healthcare, Atlanta, GAJill Morgan is a registered nurse and a subject matter expert in personal protective equipment (PPE) for NETEC. For 35 years, Jill has been an emergency department and critical care nurse, and now splits her time between education for NETEC and clinical research, most of it centering around infection prevention and personal protective equipment. She is a member of the Association for Professionals in Infection Control and Epidemiology (APIC), ASTM International, and the Association for the Advancement of Medical Instrumentation (AAMI).Guests Chad Bowman MSN, RN, CFRN, NR-PChad has dedicated 20 years to emergency services, bringing a wealth of experience in emergency medical services (EMS), critical care, trauma, resuscitation, and transport nursing. He also has nine years of involvement in preparedness and response activities for biocontainment care and the transport of patients with suspected or confirmed high-consequence infectious diseases (HCID). Currently, Chad serves as the Nurse Manager for the Johns Hopkins Lifeline Critical Care Transport Team and the Director of Transport Operations at the Johns Hopkins Special Pathogen Center. He oversees the daily clinical operations of the Lifeline team and manages HCID transport operations. Additionally, Chad contributes his expertise as a Subject Matter Expert on the NETEC EMS Biosafety Workgroup. Elizabeth (Liz) Lenz, BS, NREMT-PI am an experienced EMS leader and paramedic with over a decade of service at the Denver Health Paramedic Division, currently serving as Captain. I specialize in emergency response operations, team leadership, high-risk infectious disease transport, and large-scale special event medical planning. Throughout my career, I've consistently taken on roles requiring critical decision-making, personnel management, and strategic coordination within complex

Analog & Grit member William Shoemaker (@williamshoey) joins us for the first time to discuss Volvo's, a car brand rarely mentioned on this podcast. Mainstay Dylan (@mostlystreetparked) returns to talk about a new car he purchased that you probably never heard of. How a cheap car can lower your insurance premium!

Will overcame severe physical injuries and mental health struggles after his service. Will shares his journey from being told he'd be wheelchair-bound by 35 to running across Australia to raise awareness for veteran mental health. 

Will is a veteran, ultra-endurance athlete, father of five, and founder of The Vital Way® — a framework built to recalibrate the nervous system, reclaim health, and awaken true leadership.

He's run 81 consecutive ultramarathons across Australia setting multiple world records, mentors executives and entrepreneurs on becoming conscious creators, and he is building Forged® — the world's first clinical reintegration program for Veterans transitioning from military life to the civilian world.
We Speak About What Will Chooses to Perform Best as a Father, Husband, Business Owner, Athlete and Guinness World Record Holder- Spoiler Alert- it's Stait! Read THAT story here- https://staitformen.com/blogs/stait-team/what-will-burnett-chooses-to-shows-up-best-as-a-father-husband-business-owner-athlete-and-guiness-world-record-holderA raw, open and refreshing conversation of both masculine and esoteric- we discussed his unique healing approach, combining breathwork, movement, and alternative therapies, and how he now helps others overcome trauma and get the life they want and deserve. The conversation covered resilience, the importance of community, and practical strategies for physical and emotional healing.

In this episode, I interview Zach Naylor, owner of TenetCo Knives and an active law enforcement intelligence officer. Zach discusses how his law enforcement background inspires his mission to create practical, affordable everyday carry tools for ordinary people. Zach's unique blend of tactical expertise and creative craftsmanship make for a fascinating conversation you won't want to miss.The conversation covers the design and function of his knives and specialist tools, the influence of Japanese and Native American aesthetics, and the importance of situational awareness and mindset in self-defense. Zach emphasizes empowering citizens with discreet, effective tools and shares insights on balancing creativity with real-world safety needs.
Zach's unique perspective—shaped by years in corrections, intelligence, and hands-on toolmaking—offers a refreshing, practical approach to everyday carry (EDC) and self-defense.

In this episode of The Long Game Podcast, Alex Burkett interviews Logan Freeman, Global Head of SEO at ManyChat. Together they explore the evolving landscape of SEO in the AI era, particularly the rise of GEO (Generative Engine Optimization) and how it's changing everything from keyword strategy to attribution modeling. Logan shares tactical approaches for optimizing content for LLMs (large language models), including using FAQ schemas, focusing on off-page visibility, and thinking like a product marketer. They discuss how brand mentions are now more powerful than backlinks, why traditional SEO tools fall short for GEO, and how Logan approaches measurement when attribution is nearly impossible. The episode also explores LLM perception, off-site trust-building, and creative ways SEOs can future-proof their strategies by merging content, digital PR, and productKey TakeawaysSEO vs. GEO: Traditional SEO focuses on keywords, while GEO requires optimizing for hyper-personalized, conversational queries used in LLMs.LLM Perception Is Real: How AI models “perceive” your brand based on off-site mentions can limit (or expand) your visibility in AI answers.Brand Mentions > Backlinks: In the world of AI search, brand visibility across trusted platforms outweighs classic SEO signals like links.SEO as Product Marketing: SEOs must deeply understand users and position content like a PMM would—focused on problems, personas, and differentiation.Dark Attribution Is Growing: Most traffic influenced by LLMs doesn't click through—making measurement harder and more reliant on referral glimpses and qualitative insights.Go Beyond On-Page Optimization: Embedding schema, FAQs, and latent questions can increase the odds of being cited in LLMs.Get Creative with PR: To influence LLM results, you may need broad digital and traditional PR campaigns that shift how your brand is referenced across the web.Show LinksVisit ManychatConnect with Logan Freedman on LinkedInConnect with Alex Birkett on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or TwitterSome interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

In this Kitchen Side episode of The Long Game Podcast, the Omniscient Digital team reflects on one key question: “What should we automate?” The discussion unfolds into a broader examination of agency culture, strategic thinking, and the nuanced costs of automation. They share personal experiments—from HARO email parsing to multi-agent PR systems—and debate the tradeoffs between saving time and losing essential context, mentorship, and learning. The team also explores how AI tools can be both empowering and distracting, and why automation shouldn't come at the expense of human development, team connection, or communication that builds trust. It's a thoughtful, candid look at what AI can't (and shouldn't) replace.Key TakeawaysAutomation Isn't All or Nothing: Not everything needs full automation—sometimes it's just about streamlining small, repeatable parts of a process.Human Touchpoints Still Matter: Automated communication can lack the warmth, accountability, and nuance of a genuine human message.AI Can Undermine Learning Opportunities: Over-automation risks removing hands-on work that builds junior talent and deep strategic expertise.Remote Culture Needs In-Person Balance: Offsites help rebuild alignment, context, and emotional connection that remote work alone can't deliver.Effort Signals Care: Taking the “harder” route—whether writing by hand or reviewing raw data—can demonstrate thoughtfulness and create deeper understanding.Small Talk Has Strategic Value: Informal conversation often reveals insights and context that structured meetings miss.AI Is Best as an Assistant, Not a Replacement: Tools like Fireflies or ChatGPT are useful for transcription and ideation, but real clarity comes from processing ideas manually.Show LinksConnect with David Khim on LinkedIn and TwitterConnect with Alex Birkett on LinkedIn and TwitterConnect with Allie Decker on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or TwitterWhat is Kitchen Side?One big benefit of running an agency or working at one is you get to see the “kitchen side” of many different businesses; their revenue, their operations, their automations, and their culture.You understand how things look from the inside and how that differs from the outside.You understand how the sausage is made. As an agency ourselves, we're working both on growing our clients' businesses as well as our own. This podcast is one project, but we also blog, make videos, do sales, and have quite a robust portfolio of automations and hacks to run our business.We want to take you behind the curtain, to the kitchen side of our business, to witness our brainstorms, discussions, and internal dialogues behind the public works that we ship.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

In this episode I sit down with Simon Carkeek from PracMed, a New Zealand-based company focused on practical first aid training. Simon shares how PracMed's hands-on, evidence-based approach has saved 127 lives by emphasizing essential skills like bleeding control and airway management. The discussion covers the importance of confidence, real-world scenarios, and mental health support for responders. Simon also talks about his military background, the company's high training standards, and their mission to empower people to act decisively in emergencies, both in New Zealand and globally.In Simon's words- “"It all began with a vision of a better way.After spending nearly 7 years working in hostile environments around the globe, I returned home and started working in industry training. Simon saw firsthand how poor the quality training was in NZ, and how many organisations treat courses as ‘tick-the-box' exercises only for compliance. He knew that in order to save more New Zealanders from preventable death, Kiwis needed to be given the knowledge and opportunity for engaging, relevant training. His goal is to ensure there are more competent and confident responders, and less qualified witnesses.In 2018, PracMed NZ was born."

In this episode of A Penny Or Two For Your Thoughts, hosts Chantel Windeshausen and Liz Malmberg are joined by returning guest Andy Manthei of GreenPath and Centris' own James Moon to unpack the emotional and financial reality of repossession, bankruptcy, and recovery. From understanding the warning signs of financial hardship to what happens when your car is repossessed, this candid conversation blends humor, empathy, and hard-won wisdom. Whether you're struggling with debt or simply want to feel more confident about your finances, this episode delivers practical steps, emotional support, and that all-important reminder: you're not alone!If you have any questions for our subject matter experts, send them our way to pennyforyourthoughts@centrisfcu.org.– About A Penny or Two for Your Thoughts –When it comes to all things financial, there are often a lot of questions. Being two marketers and moms on a budget, we certainly have all the questions. That's why we're bringing in the subject matter experts to help educate us on all things financial and get their thoughts to help improve our financial wellness and the financial well-being of our communities. Join us for a few laughs, some great insights, and hopefully, a few tips you can take on your path to financial success.If you have any questions you would like us to ask our Subject Matter Experts, send them our way to apennyforyourthoughts@centrisfcu.orgFollow Centris on Social!Facebook | Instagram | Twitter | LinkedInThis is another Hurrdat Media Production. Hurrdat Media is a podcast network and digital media production company based in Omaha, NE. Find more podcasts on the Hurrdat Media Network by going to HurrdatMedia.com or Hurrdat Media YouTube channel!

On this episode of Crazy Wisdom, I, Stewart Alsop, talk with Sarah Boisvert, founder of New Collar AI, about the future of work in manufacturing, the rise of “new collar” jobs, and how technologies like 3D printing and AI are transforming skills training. We cover her experience with Fab Labs, creating a closed-loop AI tutor for workforce development, and the challenges of capturing implicit knowledge from retiring experts. Sarah also shares insights from her books The New Collar Workforce and People of the New Collar Workforce, which feature augmented reality to bring stories to life. You can connect with Sarah through LinkedIn.Check out this GPT we trained on the conversationTimestamps00:00 Sarah introduces New Collar jobs and how digital skills are transforming blue collar roles, discussing FedEx robotics and augmented workers.05:00 Stewart asks about 3D printing challenges; Sarah explains advances in printer automation and the ongoing difficulty of CAD design.10:00 They discuss Generation Z as digital natives, instant gratification, and workforce engagement, highlighting Lean manufacturing principles.15:00 Sarah reflects on how technology speeds life up, her experiences with management training, and the importance of communication on factory floors.20:00 They explore text-to-CAD possibilities, Sarah's closed-loop AI tutor for manufacturing, and the creation of a proprietary technical database.25:00 Sarah describes the scale of open jobs in 3D printing, challenges of filling them, and shifting perceptions of manufacturing work.30:00 Discussion of robotics safety, small business adoption barriers, and the need for human oversight in automation.35:00 Sarah talks about capturing implicit knowledge from retiring experts, using LLMs for factory floor solutions, and military applications.40:00 Knowledge management, boutique data sets, and AI's role in preserving technical expertise are explored.45:00 Sarah shares insights on product design, her AR-enabled book, and empowering workers through accessible technical training.Key InsightsSarah Boisvert introduces the concept of “new collar” jobs, emphasizing that modern manufacturing roles now require digital skills traditionally associated with white-collar work. She highlights how roles like CNC machinists and 3D printing operators blend hands-on work with advanced tech, making them both in-demand and engaging for a younger, tech-savvy workforce.The conversation explores the rise of Fab Labs worldwide and their role in democratizing access to manufacturing tools. Boisvert shares her experience founding a Fab Lab in Santa Fe, enabling students and adults to gain practical, project-based experience in CAD design, 3D printing, and repair skills critical for today's manufacturing environment.Boisvert underscores the persistent skills gap in manufacturing, noting that 600,000 U.S. manufacturing jobs remain unfilled. She attributes part of this to outdated perceptions of manufacturing as “dirty and unsafe,” a narrative she's actively working to change through her books and training programs that show how modern factories are highly technical and collaborative.She reveals her team's development of a closed-loop large language model for workforce training. Unlike ChatGPT, this system draws from a proprietary database of technical manuals and expert knowledge, offering precise, context-specific answers for students and workers without relying on the open internet.The episode dives into generational differences in the workplace. Boisvert describes how Gen Z workers are motivated by purpose and efficiency, often asking “why” to understand the impact of their work. She sees Lean principles as a key to managing and empowering this generation to innovate and stay engaged.On automation, Boisvert stresses that robots are not replacing humans in manufacturing but filling labor shortages. She notes that while robots improve efficiency, they require humans to program, monitor, and repair them—skills that new collar workers are being trained to master.Finally, she shares her innovative approach to storytelling in her book People of the New Collar Workforce, which uses augmented reality to bring worker stories to life. Readers can scan photos to hear directly from individuals about their experiences transitioning into high-tech manufacturing careers.

In this Kitchen Side episode of The Long Game Podcast, Alex Birkett and David Ly Khim reflect on the parallels between craftsmanship in daily life and high-quality marketing in the age of AI. They critique the growing dominance of low-effort, mass-generated content and advocate for a return to thoughtful creation—whether that's cooking a meal, writing a note by hand, or building content that stands out in generative search. The duo also dives deep into GEO (Generative Engine Optimization), sharing a powerful framework: Be the source. Be cited in the source. Or replace the source. They discuss the shift toward brand gravity, proprietary data, and becoming the trusted name in your category—especially as AI models increasingly shape what content gets surfaced.Key TakeawaysCraftsmanship Over Convenience: Great content is like a well-made meal—it takes intention, care, and can't be rushed or fully outsourced to AI.Be the Source, Be Cited, or Replace the Source: To win in GEO, you must create original content, appear in authoritative lists, or become the reference itself.Brand Gravity Is the New SEO Moat: Off-page presence, media saturation, and citations across the web influence your LLM visibility more than keywords alone.Proprietary Data Creates Value: Unique product data, micro case studies, and original research can't be easily replicated—and LLMs favor that originality.SEO Is Converging with GEO: While traditional SEO and LLM optimization are currently distinct, the two are quickly merging into one organic growth strategy.AI Is a Thought Partner—With Limits: LLMs can help challenge assumptions, but they're persuasive by nature—use them with discernment.Effort Signals Intent: In a noisy content landscape, showing effort is a competitive advantage that builds trust and emotional resonance.Show LinksConnect with David Khim on LinkedIn and TwitterConnect with Alex Birkett on LinkedIn and TwitterConnect with Allie Decker on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or TwitterWhat is Kitchen Side?One big benefit of running an agency or working at one is you get to see the “kitchen side” of many different businesses; their revenue, their operations, their automations, and their culture.You understand how things look from the inside and how that differs from the outside.You understand how the sausage is made. As an agency ourselves, we're working both on growing our clients' businesses as well as our own. This podcast is one project, but we also blog, make videos, do sales, and have quite a robust portfolio of automations and hacks to run our business.We want to take you behind the curtain, to the kitchen side of our business, to witness our brainstorms, discussions, and internal dialogues behind the public works that we ship.Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

In this amazing episode, I sit down with Kegan "SMURF" Gill, a former U.S. Navy F/A-18 Super Hornet fighter pilot who survived the fastest ejection in naval aviation history — launched from his jet at 695 mph- at 50 G's.The injuries he sustained in that moment were severe enough to kill most people — limbs torn apart and a traumatic brain injury among them. But Kegan's ordeal didn't end there.After ejecting, Kegan plunged into the icy waters of the Atlantic Ocean, battling hypothermia, sharks and drowning for two hours as rescue teams rushed to find him. Miraculously, his hypothermic state helped prevent fatal blood loss. This was just the beginning of his fight for survival.We discuss Kegan's journey through:-The severe psychotic episodes and dehumanizing treatments he faced after his brain injury.-His struggle to find proper mental health care, pushing him to eventually seek alternative treatments, including psychedelic therapy and nutraceutical interventions through the Warrior Angels Foundation.-The critical role of family and support systems in his recovery.-His advocacy for veterans' mental health and the systemic challenges in the VA system, and how he now dedicates himself to breaking the stigma around mental health care.Kegan's story is not just about surviving the unthinkable; it's about using that survival as fuel to help others. His fight for healing, and his transformation into a public advocate, is an inspiration to anyone overcoming trauma.

In this inspiring episode of A Penny Or Two For Your Thoughts, hosts Chantel Windeshausen and Liz Malmberg sit down with Brittany Welch and Jimmy Chavez for a powerful conversation on career pivots, personal growth, and finding purpose in the workplace. From overcoming imposter syndrome to saying “yes” to unexpected opportunities, Brittany shares how she built a successful career at Centris Federal Credit Union without following a traditional path. Meanwhile, Jimmy opens up about his journey from military life to financial services—and why he's now returning to school to pursue a degree in HR. If you're feeling stuck, curious, or ready for change, this episode offers real advice and inspiration you won't want to miss.If you have any questions you would like us to ask our Subject Matter Experts, send them our way to apennyforyourthoughts@centrisfcu.orgFollow Centris on Social!Facebook | Instagram | Twitter | LinkedInThis is another Hurrdat Media Production. Hurrdat Media is a podcast network and digital media production company based in Omaha, NE. Find more podcasts on the Hurrdat Media Network by going to HurrdatMedia.com or Hurrdat Media YouTube channel!

ASHLEIGH GASS- A CANADIAN IN FLORIDA-MERGING GYMNASTICS STRENGTH TRAINING (Calisthenics) WITH TRADITIONAL STRENGTH TRAINING NUTRITION/MOBILITY/STRETCHING/MOVEMENT/STRENGTH/ www.movegst.com Firstly let me apologise for the very inconsiderate Australian wildlife you will hear in the show- bloody crows and kookaburras!! But I digress- on with the show! Ashleigh Gass- owner of movegst.com, based in Florida, successfully grew her business during the dark ages of 2020-2022 and I was intrigued to find out exactly how she did it. The answer lay in three words- EVOLVE, GROW & DISOBEY. The lockdown saw the team launch online in 2020, at a time much like Body Synergy gym in NZ Dunedin did, and stayed ahead of the curve. We spoke about former Olympic Coach Christopher Sommer's programming and how it saved her body post neural surgery and by simply following the process from baby beginner steps to where she is now- it works.Ash has adapted the exercise programming at movegst.com to combine GYMNASTICS WITH TRADITIONAL STRENGTH TRAINING like kettlebells, dumbbells etc. And they achieve phenomenally surprising fat loss with teaching NUTRITION/MOBILITY/STRETCHING/MOVEMENT/STRENGTH. We talked about the similarities of our processes with clients using empowering nutrition, trusting the programming and not being too tied to the process of weight loss, to achieve great success for the people who are ready to learn. Experts like Professor Andrew Huberman, Dr Peter Attia, Robb Wolff came up in our discussion, and it was great to share the synergies in what we learn, teach and use in our daily lives. Ashleigh Gass is an underrated understated wealth of knowledge, and I am sure you will love watching her videos on Insta

From high school dropout to licensed attorney to military magistrate to emergency physician, Dr. Jenn's path defies convention and embodies grit. 
Allow me to introduce Dr. Jenn properly -Jennifer L'Hommedieu Stankus, MD, JD, FACEPBoard Certified Emergency PhysicianProducer, Military & Law Enforcement content, American Stories Entertainment Past Chair, Emergency Medicine FoundationLicensed attorney and Former military magistrateCourtroom Expert Witness - Comprehensive Medical Legal Consultants, LLCThis means Dr. Jenn is an ER doc, lawyer, military vet x 2, former LEO and reality tv star.Her background fuses combat-tested discipline, medical precision, and legal expertise into a life of service, leadership, and high-stakes decision-making.But it wasn't always clear she'd end up here. Dr. Jenn opens up about her early years—dropping out of high school at 16 and enlisting in the military at 17. That decision changed everything. From there, she cultivated a mindset forged in discipline and resilience, guiding her through the challenges of earning both an MD and a JD. Along the way, she became a voice of reason in chaos, whether in the ER, a courtroom, or on a survival show like Surviving Mann with former guest and Seal Team 6 Operator and the most dangerous man- in the world - that I know, Don Mann.At the heart of this episode is a powerful insight: mental toughness often beats physical strength. Whether competing against elite operators on national television or advocating for preparedness and self-defense in daily life, Dr. Jenn illustrates that perseverance, mindset, and a refusal to quit are the ultimate force multipliers. Her journey reminds us that the most effective tool for survival—on the street or in the ER—is the mind.Now, she's sharing those lessons through writing, media, and mentorship. Her upcoming book, Hard Target, blends practical self-defense wisdom with real-world urgency. As a co-host on Surviving Mann and a producer of tactical media, she continues to mentor and inspire a wide audience, especially those who feel underestimated or overlooked.Whether you're in medicine, law, military service, or simply trying to grow stronger every day, Dr. Jenn offers a blueprint for resilience and reinvention—no matter where you start.

In this episode of The Long Game Podcast, David Khim interviews Erik Episcopo, SEO Manager at Wiz, one of the fastest-growing cloud security companies (recently acquired by Google). Erik shares his unconventional career path, from answering a Craigslist ad while in Taiwan to building high-scale SEO programs at CrowdStrike and Wiz. They discuss what it takes to be a “super IC,” how AI is reshaping SEO workflows and strategy, and the importance of staying curious and adaptable in a shifting landscape. From experimenting with AI-assisted content to managing massive content refresh cycles, Erik offers a thoughtful, energetic view into what modern growth-focused SEO looks like.Key TakeawaysFrom Craigslist to Cloud Security: Erik began his SEO journey in Taiwan via Craigslist, building scrappy resume content—and now runs enterprise SEO at Wiz.What Makes a Super IC: Top individual contributors creatively solve problems, leverage AI, and own results without waiting for permission.Hiring for AI Fluency: Erik looks for candidates with real-world AI experiments, not just philosophical opinions on LLMs and content automation.SEO Workflows at Scale: At Wiz, Erik scaled content from day one—launching engines, refreshing content, and coordinating localization at speed.Early Career Lessons from Link Building: Writing hundreds of persona-based HARO pitches helped Erik master storytelling, resourcefulness, and outreach.The Value of Scrappiness: A past filled with “gray hat” tactics taught Erik the limits of SEO and how to think like a growth-minded marketer.Learning > Stagnation: A guiding principle for Erik is: if you're not learning or growing, it's time to move—and that's fueled his career pivots.Show LinksVisit Wiz and its Cloud Native Application Protection Platforms pageConnect with Erik Episcopo on LinkedInConnect with David Khim on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or TwitterSome interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

We strongly encourage everyone to listen to this episode with Heidi Chance, a former undercover detective with over 27 years of experience fighting sex trafficking. Heidi shares what she's seen firsthand, the dangers many parents don't even realize are out there, and how we can start having the hard—but crucial—conversations with our kids to keep them safer online. Recognized as a Subject Matter Expert in sex trafficking and a trusted Expert Witness in trials, Heidi is known for her powerful case work and lived experience in the field. She's been featured in the PBS Frontline documentary Sex Trafficking in America, is a contributor to BRAINZ Magazine, and regularly trains law enforcement and communities through her platform, A Chance for Awareness. Her debut book, Talk to Them, offers essential strategies for parents and mentors navigating difficult conversations with youth in the digital age. Note: This episode contains subject matter that may be sensitive to some listeners. Follow Heidi at @a_chance_for_awareness for more.This podcast is presented by The Common Parent. The all-in-one parenting resource you need to for your teens & tweens. We've uncovered every parenting issue, so you don't have too.Are you a parent that is struggling understanding the online world, setting healthy screen-time limits, or navigating harmful online content? Purchase screen sense for $49.99 & unlock Cat & Nat's ultimate guide to parenting in the digital age. Go to https://www.thecommonparent.com/guideFollow @thecommonparent on Instagram: https://www.instagram.com/thecommonparent/ Hosted on Acast. See acast.com/privacy for more information.

We strongly encourage everyone to listen to this episode with Heidi Chance, a former undercover detective with over 27 years of experience fighting sex trafficking. Heidi shares what she's seen firsthand, the dangers many parents don't even realize are out there, and how we can start having the hard—but crucial—conversations with our kids to keep them safer online. Recognized as a Subject Matter Expert in sex trafficking and a trusted Expert Witness in trials, Heidi is known for her powerful case work and lived experience in the field. She's been featured in the PBS Frontline documentary Sex Trafficking in America, is a contributor to BRAINZ Magazine, and regularly trains law enforcement and communities through her platform, A Chance for Awareness. Her debut book, Talk to Them, offers essential strategies for parents and mentors navigating difficult conversations with youth in the digital age. Note: This episode contains subject matter that may be sensitive to some listeners. Follow Heidi at @a_chance_for_awareness for more.This podcast is presented by The Common Parent. The all-in-one parenting resource you need to for your teens & tweens. We've uncovered every parenting issue, so you don't have too.Are you a parent that is struggling understanding the online world, setting healthy screen-time limits, or navigating harmful online content? Purchase screen sense for $49.99 & unlock Cat & Nat's ultimate guide to parenting in the digital age. Go to https://www.thecommonparent.com/guideFollow @thecommonparent on Instagram: https://www.instagram.com/thecommonparent/ Hosted on Acast. See acast.com/privacy for more information.

Speaking at live events is a great way to harness the expertise of your engineers and product experts and present it at scale. However, too many companies try to turn these opportunities into a sales pitch and seriously undercut their effectiveness. So how do you do it right? That's what we'll tackle today.

In this Kitchen Side episode of The Long Game Podcast, the Omniscient Digital team dives into Google's new “AI Mode” for search and the broader implications of generative AI across content marketing and SEO. They explore the shift toward conversational, zero-click search experiences, the erosion of attribution data, and how marketers need to adapt in a world where AI Overviews and LLMs are changing how users discover information. With insights on content visibility, LLM optimization, brand mentions, measurement challenges, and even some “gray hat” strategies, this episode captures the tension between innovation and uncertainty in the age of AI-enhanced search.Key TakeawaysGoogle's AI Mode Redefines Search: The new Gemini-powered interface transforms Google into a conversational AI assistant, bypassing traditional search paths.Attribution is Getting Murkier: AI Mode and zero-click searches are making it harder to track SEO performance and justify investment.Brand Mentions Beat Backlinks: LLMs prioritize citations and visibility across platforms more than technical SEO or link-building.SEO is Shifting from Keywords to Visibility: Context, off-site presence, and how content is referenced matter more than keyword density.Marketers Need First-Principles Thinking: Foundational tactics still apply—like voice of customer and content structure—but need reframing for the AI era.Creative “Gray Hat” Tactics Exist: Ideas like editing Wikipedia, acquiring cited domains, or seeding Reddit threads can boost LLM citations.Measurement Will Require New Playbooks: Marketers must blend traditional analytics with self-reported attribution and qualitative feedback.Show LinksConnect with David Khim on LinkedIn and TwitterConnect with Alex Birkett on LinkedIn and TwitterConnect with Allie Decker on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or TwitterWhat is Kitchen Side?One big benefit of running an agency or working at one is you get to see the “kitchen side” of many different businesses; their revenue, their operations, their automations, and their culture.You understand how things look from the inside and how that differs from the outside.You understand how the sausage is made. As an agency ourselves, we're working both on growing our clients' businesses as well as our own. This podcast is one project, but we also blog, make videos, do sales, and have quite a robust portfolio of automations and hacks to run our business.We want to take you behind the curtain, to the kitchen side of our business, to witness our brainstorms, discussions, and internal dialogues behind the public works that we ship.Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

In this episode of Change Leader Insights, Jessica Crow speaks with Derek Oaks, an author, keynote speaker, entrepreneur, and former fighter pilot and commander in the United States Air Force, about confident leadership and how to lead people effectively. Colonel Derek Oaks owns Decisive Leadership LLC, which provides executive consulting, Department of Defense expertise, and keynote speeches and workshops, and has also worked with numerous small businesses as an owner, consultant, COO, Director and Subject Matter Expert. His Air Force career culminated as the Commander, 23rd Fighter Group, which included two fighter squadrons, an operational support squadron, a range squadron, two airfields, and the largest Air-to-Ground Training Range East of the Mississippi River. During the conversation, Jessica and Derek discussed leaders' responsibility to set a vision for their teams to drive progress. Derek explained that leaders need to sit back, set the vision, and then communicate it to their teams. Says Derek, “Get the team on board with where you want to go and then empower them with that vision. Give them a chunk [of the vision], make them responsible for it, and don't get in their way.” Highlights from the conversation include: ☑️ Why casting a vision is a critical component of being a strong leader and setting teams up for success in organizational change ☑️ The leadership impact of teaching and transferring knowledge, and then getting out of the way to let people apply and utilize the knowledge themselves ☑️ Why understanding individuals' visions can create a foundation for teams to succeed, which helps them better navigate change and disruption If you want to learn more about confident leadership, be sure to tune in and hear what Derek has to say!

In this episode of The Birth Trauma Mama Podcast, Kayleigh is joined by Nicole McNelis, LPC, therapist, educator, and nationally recognized expert in maternal rage. Nicole shares how she became known as “the mom rage lady,” what maternal rage really is (and what it isn't), and why so many perinatal trauma survivors experience it.Together, Kayleigh and Nicole unpack the systemic, emotional, and trauma-related roots of maternal rage, reframing it not as a personal failure, but as a powerful, righteous signal that something in your environment isn't working. Nicole offers a compassionate, evidence-based lens for understanding rage as a response to unmet needs, violated expectations, and the ongoing pressures of unsupported motherhood.What You'll Hear in This Episode:

WHO IS YOUR SOURCE? WITH MAURY ABREU | MAN OF PEACE PODCAST

In this episode of A Penny or Two for Your Thoughts, hosts Chantel Windeshausen and Liz Malmberg sit down with Dr. Jennifer A. Davidson—Associate Professor of Practice in Economics at the University of Nebraska–Lincoln and President of the Nebraska Council on Economic Education—to unpack the current economic landscape. Dr. Davidson describes the 2025 economy as “depressing,” citing declining GDP, volatile markets, and wavering consumer confidence. Despite the gloom, she offers practical advice on budgeting, saving, and maintaining mental wellness during uncertain times. From grocery hacks and subscription cuts to the “barbell approach” of balancing optimism with preparation, this episode delivers actionable insights for anyone navigating financial stress. When it comes to all things financial, there are often a lot of questions. Being two marketers and moms on a budget, we certainly have all the questions. That's why we're bringing in the subject matter experts to help educate us on all things financial and get their thoughts to help improve our financial wellness and the financial well-being of our communities. Join us for a few laughs, some great insights, and hopefully, a few tips you can take on your path to financial success. Visit us at our website: https://www.centrisfcu.org/a-penny-or... Listen to our Podcast on: Spotify: https://open.spotify.com/show/6Lf8gGY... Apple Podcasts: https://podcasts.apple.com/us/podcast... You can listen to the "Econ is Life" podcast on the following platforms: Apple Podcasts: https://podcasts.apple.com/us/podcast/econ-is-life/id1790066490 Spotify: https://open.spotify.com/show/5toHYz2k2fAC1ebEAvGpfd Buzzsprout: https://www.buzzsprout.com/2440742/episodes If you have any questions you would like us to ask our Subject Matter Experts, send them our way to apennyforyourthoughts@centrisfcu.orgFollow Centris on Social!Facebook | Instagram | Twitter | LinkedInThis is another Hurrdat Media Production. Hurrdat Media is a podcast network and digital media production company based in Omaha, NE. Find more podcasts on the Hurrdat Media Network by going to HurrdatMedia.com or Hurrdat Media YouTube channel!

In this episode of The Long Game Podcast, David Khim interviews Britney Muller—SEO scientist, AI educator, and former Hugging Face marketing lead—about the practical side of AI in marketing. Britney shares how her obsession with machine learning began in 2014 and how it evolved into creating her course Actionable AI for Marketers. They discuss the overuse of buzzwords like “AI agents,” the shift from backlinks to brand mentions, and the importance of making AI workflows approachable. Britney is passionate about demystifying AI, showing how it can be applied to real tasks like data analysis, strategy, and automation—without needing a technical background.Key TakeawaysAI Should Be Accessible: Marketers don't need to be technical experts—AI can empower anyone to work smarter with the right guidance and workflows. From Backlinks to Brand Mentions: AI-powered search increasingly prioritizes brand visibility across platforms over traditional link-building strategies. Buzzwords Like “AI Agents” Are Misleading: The term lacks clarity and often masks tools with vague or unproven capabilities. Prompt Engineering Is a Skill, Not Magic: Effective AI use begins with well-structured, specific prompts tailored to clear business goals. AI Is Already Automating Workflows: From cleaning datasets to automating outreach, AI has everyday use cases when integrated thoughtfully. Beware the AI Hype Cycle: Brittany encourages marketers to avoid philosophical hype and focus on practical, ethical AI applications. Start with Your Own Use Cases: The most valuable AI solutions are customized—start small with your real tasks and build from there.  Show LinksVisit Data SciCheck Britney Muller's Actionable AI for Marketers courseConnect with Britney Muller on LinkedIn and TwitterConnect with David Khim on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or TwitterPast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

Podcast: Nexus: A Claroty Podcast (LS 32 · TOP 5% what is this?)Episode: Danielle Jablanski on Critical Infrastructure ProtectionPub date: 2025-05-11Get Podcast Transcript →powered by Listen411 - fast audio-to-text and summarizationDanielle Jablanski, Industrial Control Systems Strategist & Subject Matter Expert at CISA, joins the Nexus podcast to discuss her perspectives on critical infrastructure protection and government's role as a cybersecurity partner on implementation guidance and enablement. Danielle touches on a number of areas of CI security and protection, ranging from the challenges arising from the high percentage of private sector ownership of critical infrastructure, to the assistance available from CISA and other agencies to lesser-resourced entities in the 16 CI sectors. Listen and subscribe to the Nexus Podcast on your favorite platform.The podcast and artwork embedded on this page are from Claroty, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.

Danielle Jablanski, Industrial Control Systems Strategist & Subject Matter Expert at CISA, joins the Nexus podcast to discuss her perspectives on critical infrastructure protection and government's role as a cybersecurity partner on implementation guidance and enablement. Danielle touches on a number of areas of CI security and protection, ranging from the challenges arising from the high percentage of private sector ownership of critical infrastructure, to the assistance available from CISA and other agencies to lesser-resourced entities in the 16 CI sectors. Listen and subscribe to the Nexus Podcast on your favorite platform.

Key TakeawaysWhat Is GEO?: Generative engine optimization refers to tailoring your content for AI-powered answer engines like ChatGPT and Claude—not just traditional search engines.From Keywords to Context: Search is shifting from keyword-based queries to conversational inputs and contextual, semantic understanding.Brand Mentions as the New Backlinks: In LLM-generated answers, offsite presence and brand mentions are becoming more valuable than traditional link-building.Surround Sound SEO Still Wins: Being mentioned across multiple credible platforms increases your chances of appearing in AI-generated outputs.Prompt Design & Data Quality Matter: Feeding models structured data, detailed context, and proprietary insights improves visibility and usefulness.AI Isn't Replacing Google—Yet: AI tools like ChatGPT expand how we find information, but don't fully replace deterministic, fact-based search.B2B Buyers Use Both Channels: AI tools may be used for early discovery, but buyers still verify information with Google before making decisions.Show LinksConnect with David Khim on LinkedIn and TwitterConnect with Alex Birkett on LinkedIn and TwitterConnect with Allie Decker on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or TwitterWhat is Kitchen Side?One big benefit of running an agency or working at one is you get to see the “kitchen side” of many different businesses; their revenue, their operations, their automations, and their culture.You understand how things look from the inside and how that differs from the outside.You understand how the sausage is made. As an agency ourselves, we're working both on growing our clients' businesses as well as our own. This podcast is one project, but we also blog, make videos, do sales, and have quite a robust portfolio of automations and hacks to run our business.We want to take you behind the curtain, to the kitchen side of our business, to witness our brainstorms, discussions, and internal dialogues behind the public works that we ship.Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

Doug McCollough has been CIO of leading digital cities, including Dublin, Ohio where he helped lead that small city to multiple awards, including ICF's Top7. He recently took over the role of Executive Director for the ICF Institute, and was recently names the first-ever Executive Director of the Beta District, which spans several cities in the most important industrial corridor of Central Ohio. And he is producing a Future of Mobility Conference in May that will bring new ideas to the life of urban movement. Known for his sharp turns toward innovation and intellectual prowess when it comes to understanding the link between connectivity, economic growth and social development, McCollough has been a leader in ICF's global intelligent community movement and one of its most popular speakers. Doug McCollough works to connect people to opportunities, remove barriers, and promote change in initiatives ranging from Smart and Connected Cities, IT Workforce Development, expanding broadband access, Connected and Autonomous Vehicles, and Blockchain. Now serving as the Executive Director of The Beta District in Central Ohio, which organizes innovation, development, and investment in Smart Mobility industry sectors, he speaks as a Subject Matter Expert and advocate on using technology for community development. Doug is also the CEO of Color Coded Labs, which targets underserved, underrepresented, and marginalized communities, seeking gritty working adults for new, transformative career pathways in the technology industry, and co-founder of The Columbus Rising Project, which fights against the digital divide by sharing basic tech skills in the Columbus, Ohio region. Prior to his current work, Doug held positions within the State of Ohio Departments of Public Safety, Commerce, Industrial Commission, and Medicaid. He served as the Director of  Information Technology for the City of Richmond, Virginia, and as CIO for the City of Dublin, Ohio. He is on the boards of Per Scholas Columbus, TECH CORPS, and Jewish Family Services of Columbus, is a cofounder of Black Tech Columbus, and former Trustee for the Central Ohio Transit Authority. Doug earned a bachelor's degree from the University of Toledo in Information Systems and Operations Management and a Master of Business Administration degree from the University of Notre Dame.

In this Kitchen Side episode of The Long Game Podcast, the Omniscient Digital team reflects on their experiences at SPRYNG, a standout B2B marketing conference in Austin. The conversation blends AI experimentation, prompt engineering, and the future of creativity with philosophical reflections on human connection, authenticity, and the soul of marketing. They explore why many AI users are missing the point by chasing “best practices,” and how real breakthroughs come from first-principles thinking and creative risk-taking. The episode also dives into the power of in-person events, emotional resonance, and inefficient—but high-value—tactics like dinners, meetups, and personal storytelling that can't be scaled.Key TakeawaysAI and Prompting from First Principles: Real innovation with AI comes not from templates or best practices, but from individual experimentation and intent.Four Modes of AI Maturity: From microtasker to teammate, AI can scale with how deeply users integrate it into their workflow.The Importance of Human Vibes: Tactical content aside, the SPRYNG conference reminded marketers that human connection and emotion matter more than metrics.Don't Optimize for the Median: Taking every piece of feedback can dilute differentiation—stand firm in your positioning.Community as a Business Superpower: Relationships built at events, meetups, and over meals have long-term impact beyond immediate ROI.Efficient Growth vs. “Inefficient” Magic: Some of the most meaningful, high-ROI activities are hard to measure—like handwritten notes, founder dinners, and late-night talks.Where's the Soul in AI Content?: As AI floods the web, standout content will come from real human stories, creativity, and nuance—not mass automation.Show LinksConnect with David Khim on LinkedIn and TwitterConnect with Alex Birkett on LinkedIn and TwitterConnect with Allie Decker on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or TwitterWhat is Kitchen Side?One big benefit of running an agency or working at one is you get to see the “kitchen side” of many different businesses; their revenue, their operations, their automations, and their culture.You understand how things look from the inside and how that differs from the outside.You understand how the sausage is made. As an agency ourselves, we're working both on growing our clients' businesses as well as our own. This podcast is one project, but we also blog, make videos, do sales, and have quite a robust portfolio of automations and hacks to run our business.We want to take you behind the curtain, to the kitchen side of our business, to witness our brainstorms, discussions, and internal dialogues behind the public works that we ship.Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

Zvonimir Durcevic: How Feedback Transforms Product Owners Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes. The Great Product Owner: Embracing Feedback and Adapting Over Time  Zvonimir shares his experience with a Product Owner who demonstrated exceptional growth over a two-year period. What made this PO stand out was their willingness to receive feedback from the team and adjust their behavior accordingly. When the team expressed difficulty accessing the PO for questions and early feedback, the PO responded by rearranging their schedule to sit near the team part-time. Zvone emphasizes how these incremental changes, driven by openness to feedback, transformed this person into an exemplary Product Owner. The key insight: great Product Owners honor past practices while embracing necessary changes for the future. Self-reflection Question: How might your willingness (or reluctance) to accept feedback be affecting your development as a Product Owner? The Bad Product Owner: The Reluctant Subject Matter Expert In this segment, Zvonimir describes working with a Subject Matter Expert who was assigned the Product Owner role despite not wanting the responsibility. While this person excelled at documenting requirements from their extensive knowledge, they resisted taking on core PO duties. The organization assigned them the role but didn't push for proper adoption of responsibilities. Consequently, the team and Scrum Master were forced to assume PO duties to fill the gap. Although this arrangement functioned temporarily thanks to the team's capabilities and the SME's knowledge, it created an unsustainable situation where role accountability was unclear. [Scrum Master Toolbox Podcast Recommends]

Join hosts Chantel Windeshausen and Liz Malmberg for a powerful new episode of A Penny or Two for Your Thoughts, where they welcome Deb Denbeck, President and CEO of Partnership for Kids, and Dawn Gonzales, Vice President of Community Relations at Centris Federal Credit Union. Together, they explore how financial literacy programs, such as Mad City Money, are transforming young lives and equipping students with lifelong financial skills through hands-on education and mentorship. The conversation covers everything from teaching budgeting and savings to students as young as sixth grade, to success stories of program graduates who have become doctors, lawyers, and community leaders. The episode also introduces Centris's new Financial Education Center, Enrich — an interactive, personalized tool to support financial wellness for all ages. If you're passionate about empowering youth through education, this is an episode you don't want to miss.If you have any questions you would like us to ask our Subject Matter Experts, send them our way to apennyforyourthoughts@centrisfcu.orgFollow Centris on Social!Facebook | Instagram | Twitter | LinkedInThis is another Hurrdat Media Production. Hurrdat Media is a podcast network and digital media production company based in Omaha, NE. Find more podcasts on the Hurrdat Media Network by going to HurrdatMedia.com or Hurrdat Media YouTube channel!

China has approved the construction of what will become the world's largest hydropower dam in Tibet. Located in the lower reaches of the Yarlung Tsangpo river, it could generate three times more energy than the Three Gorges Dam – also built by China - and currently the worlds' biggest. This Inquiry examines how important hydropower is for China's economy, whether it will meet its climate goals and whether this new dam is a “safe project that prioritises ecological protection” as China claims. We look at how it'll be built, and why some in neighbouring countries have concerns. Presenter: Charmaine Cozier Producer: Vicky Carter Researcher: Katie Morgan Production Co-ordinator: Liam Morrey Technical producer: Craig Boardman Editor: Tara McDermottContributors: Brian Eyler, Director of the Energy, Water and Sustainability Programme at the Stimson Center, Washington DC Neeraj Singh Manhas, special advisor for South Asia at the Parley Policy Initiative, South Korea & Subject Matter Expert at the Centre for Joint Warfare Studies, HQ IDS, Ministry of Defence, Government of India Prof Mark Zeitoun, Director General of the Geneva Water Hub and professor of Water Diplomacy at the Geneva Graduate Institute, Switzerland Prof Cecilia Tortajada, Social and Environmental Sustainability at the University of Glasgow, Adjunct senior research fellow Lee Kuan Yew School of Public Policy, SingaporeImage credit: China News Service via Getty Images