Podcasts about subject matter experts

In this episode of The Birth Trauma Mama Podcast, Kayleigh is joined by Nicole McNelis, LPC, therapist, educator, and nationally recognized expert in maternal rage. Nicole shares how she became known as “the mom rage lady,” what maternal rage really is (and what it isn't), and why so many perinatal trauma survivors experience it.Together, Kayleigh and Nicole unpack the systemic, emotional, and trauma-related roots of maternal rage, reframing it not as a personal failure, but as a powerful, righteous signal that something in your environment isn't working. Nicole offers a compassionate, evidence-based lens for understanding rage as a response to unmet needs, violated expectations, and the ongoing pressures of unsupported motherhood.What You'll Hear in This Episode:

WHO IS YOUR SOURCE? WITH MAURY ABREU | MAN OF PEACE PODCAST

In this episode of A Penny or Two for Your Thoughts, hosts Chantel Windeshausen and Liz Malmberg sit down with Dr. Jennifer A. Davidson—Associate Professor of Practice in Economics at the University of Nebraska–Lincoln and President of the Nebraska Council on Economic Education—to unpack the current economic landscape. Dr. Davidson describes the 2025 economy as “depressing,” citing declining GDP, volatile markets, and wavering consumer confidence. Despite the gloom, she offers practical advice on budgeting, saving, and maintaining mental wellness during uncertain times. From grocery hacks and subscription cuts to the “barbell approach” of balancing optimism with preparation, this episode delivers actionable insights for anyone navigating financial stress. When it comes to all things financial, there are often a lot of questions. Being two marketers and moms on a budget, we certainly have all the questions. That's why we're bringing in the subject matter experts to help educate us on all things financial and get their thoughts to help improve our financial wellness and the financial well-being of our communities. Join us for a few laughs, some great insights, and hopefully, a few tips you can take on your path to financial success. Visit us at our website: https://www.centrisfcu.org/a-penny-or... Listen to our Podcast on: Spotify: https://open.spotify.com/show/6Lf8gGY... Apple Podcasts: https://podcasts.apple.com/us/podcast... You can listen to the "Econ is Life" podcast on the following platforms: Apple Podcasts: https://podcasts.apple.com/us/podcast/econ-is-life/id1790066490 Spotify: https://open.spotify.com/show/5toHYz2k2fAC1ebEAvGpfd Buzzsprout: https://www.buzzsprout.com/2440742/episodes If you have any questions you would like us to ask our Subject Matter Experts, send them our way to apennyforyourthoughts@centrisfcu.orgFollow Centris on Social!Facebook | Instagram | Twitter | LinkedInThis is another Hurrdat Media Production. Hurrdat Media is a podcast network and digital media production company based in Omaha, NE. Find more podcasts on the Hurrdat Media Network by going to HurrdatMedia.com or Hurrdat Media YouTube channel!

In this episode of The Long Game Podcast, David Khim interviews Britney Muller—SEO scientist, AI educator, and former Hugging Face marketing lead—about the practical side of AI in marketing. Britney shares how her obsession with machine learning began in 2014 and how it evolved into creating her course Actionable AI for Marketers. They discuss the overuse of buzzwords like “AI agents,” the shift from backlinks to brand mentions, and the importance of making AI workflows approachable. Britney is passionate about demystifying AI, showing how it can be applied to real tasks like data analysis, strategy, and automation—without needing a technical background.Key TakeawaysAI Should Be Accessible: Marketers don't need to be technical experts—AI can empower anyone to work smarter with the right guidance and workflows. From Backlinks to Brand Mentions: AI-powered search increasingly prioritizes brand visibility across platforms over traditional link-building strategies. Buzzwords Like “AI Agents” Are Misleading: The term lacks clarity and often masks tools with vague or unproven capabilities. Prompt Engineering Is a Skill, Not Magic: Effective AI use begins with well-structured, specific prompts tailored to clear business goals. AI Is Already Automating Workflows: From cleaning datasets to automating outreach, AI has everyday use cases when integrated thoughtfully. Beware the AI Hype Cycle: Brittany encourages marketers to avoid philosophical hype and focus on practical, ethical AI applications. Start with Your Own Use Cases: The most valuable AI solutions are customized—start small with your real tasks and build from there.  Show LinksVisit Data SciCheck Britney Muller's Actionable AI for Marketers courseConnect with Britney Muller on LinkedIn and TwitterConnect with David Khim on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or TwitterPast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

Podcast: Nexus: A Claroty Podcast (LS 32 · TOP 5% what is this?)Episode: Danielle Jablanski on Critical Infrastructure ProtectionPub date: 2025-05-11Get Podcast Transcript →powered by Listen411 - fast audio-to-text and summarizationDanielle Jablanski, Industrial Control Systems Strategist & Subject Matter Expert at CISA, joins the Nexus podcast to discuss her perspectives on critical infrastructure protection and government's role as a cybersecurity partner on implementation guidance and enablement. Danielle touches on a number of areas of CI security and protection, ranging from the challenges arising from the high percentage of private sector ownership of critical infrastructure, to the assistance available from CISA and other agencies to lesser-resourced entities in the 16 CI sectors. Listen and subscribe to the Nexus Podcast on your favorite platform.The podcast and artwork embedded on this page are from Claroty, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.

Danielle Jablanski, Industrial Control Systems Strategist & Subject Matter Expert at CISA, joins the Nexus podcast to discuss her perspectives on critical infrastructure protection and government's role as a cybersecurity partner on implementation guidance and enablement. Danielle touches on a number of areas of CI security and protection, ranging from the challenges arising from the high percentage of private sector ownership of critical infrastructure, to the assistance available from CISA and other agencies to lesser-resourced entities in the 16 CI sectors. Listen and subscribe to the Nexus Podcast on your favorite platform.

Paul Baxendale PART 3 “The Greatest Challenge: Navigating Relationships After Military Service-From Warrior to Civilian”Welcome to a profound conversation with Paul Baxendale, a sequel guest with a rich background in bodybuilding, personal training, and academia. Paul is an expert in bodybuilding- a former training partner of 6 x Mr Olympia Dorian Yates, Personal training, and an esteemed Life and Physique Coach. He holds three master's degrees in history, psychology, and literature, and is currently working on his PhD thesis. This 3 part discussion centres around the unique challenges faced by military and service personnel, particularly in relation to their service life, relationships, and the transition to civilian life.After listening to this show and what Paul reveals, you will be able to navigate the complexities of military life, improve your relationships, and create positive personal growth.The fact that over 90% of Navy SEAL marriages end in divorce, is a statistic that underscores the challenges faced by those in such demanding professions.He highlights the psychological aspects of masculinity, the high divorce rates among military members, and the importance of understanding one's "shadow self." This episode provides valuable insights into navigating the complexities of military life and personal development after Service and the Relationships that follow.We talked about- Understanding the "Shadow Self"The Transition from Warrior to CivilianChallenges of TransitioningDecompression TechniquesCommunication in RelationshipsPaul's Personal Reflections On Marriage and TragedyEmotional AwarenessBalancing Masculine and Feminine EnergiesIdentity and Self-ReflectionCreating Space for Self-ReflectionThis show is packed with valuable insights into the psychological aspects of military life, the challenges of maintaining relationships, and the transition from Warrior to CivilianPaul's expertise and personal experiences offer a rich foundation for understanding these issues, making this episode a must listen for everyone.- READ THE ACTIONABLE TIPS IN THE SHOW NOTES BELOWActionable Tips:Dedicate Time for Communication: Set aside at least 60 minutes a week for uninterrupted conversations with your partner to improve relationship satisfaction.Decompress Before Interacting: Take time to decompress after a high-stress job before engaging with family to ease the transition.Recognize Your Shadow Self: Understand and manage your shadow self to avoid internal conflict and improve personal relationships.Balance Energies: Identify and embrace your true nature, balancing masculine and feminine energies in relationships.Create Space for Self-Reflection: Set aside half an hour each day for contemplation to spark new ideas and insights.By implementing these tips, you can navigate the complexities of military life, improve your relationships, and foster personal growth.

Paul Baxendale - PART 2 “The Greatest Challenge: Navigating Relationships After Military Service-From Warrior to Civilian”Welcome to a profound conversation with Paul Baxendale, a sequel guest with a rich background in bodybuilding, personal training, and academia. Paul is an expert in bodybuilding- a former training partner of 6 x Mr Olympia Dorian Yates, Personal training, and an esteemed Life and Physique Coach. He holds three master's degrees in history, psychology, and literature, and is currently working on his PhD thesis. This 3 part discussion centres around the unique challenges faced by military and service personnel, particularly in relation to their service life, relationships, and the transition to civilian life.After listening to this show and what Paul reveals, you will be able to navigate the complexities of military life, improve your relationships, and create positive personal growth.The fact that over 90% of Navy SEAL marriages end in divorce, is a statistic that underscores the challenges faced by those in such demanding professions.He highlights the psychological aspects of masculinity, the high divorce rates among military members, and the importance of understanding one's "shadow self." This episode provides valuable insights into navigating the complexities of military life and personal development after Service and the Relationships that follow.We talked about- Understanding the "Shadow Self"The Transition from Warrior to CivilianChallenges of TransitioningDecompression TechniquesCommunication in RelationshipsPaul's Personal Reflections On Marriage and TragedyEmotional AwarenessBalancing Masculine and Feminine EnergiesIdentity and Self-ReflectionCreating Space for Self-ReflectionThis show is packed with valuable insights into the psychological aspects of military life, the challenges of maintaining relationships, and the transition from Warrior to CivilianPaul's expertise and personal experiences offer a rich foundation for understanding these issues, making this episode a must listen for everyone.- READ THE ACTIONABLE TIPS IN THE SHOW NOTES BELOWActionable Tips:Dedicate Time for Communication: Set aside at least 60 minutes a week for uninterrupted conversations with your partner to improve relationship satisfaction.Decompress Before Interacting: Take time to decompress after a high-stress job before engaging with family to ease the transition.Recognize Your Shadow Self: Understand and manage your shadow self to avoid internal conflict and improve personal relationships.Balance Energies: Identify and embrace your true nature, balancing masculine and feminine energies in relationships.Create Space for Self-Reflection: Set aside half an hour each day for contemplation to spark new ideas and insights.By implementing these tips, you can navigate the complexities of military life, improve your relationships, and foster personal growth.

Welcome to a profound conversation with Paul Baxendale, a sequel guest with a rich background in bodybuilding, personal training, and academia. Paul is an expert in bodybuilding- a former training partner of 6 x Mr Olympia Dorian Yates, Personal training, and an esteemed Life and Physique Coach. He holds three master's degrees in history, psychology, and literature, and is currently working on his PhD thesis. This 3 part discussion centres around the unique challenges faced by military and service personnel, particularly in relation to their service life, relationships, and the transition to civilian life.After listening to this show and what Paul reveals, you will be able to navigate the complexities of military life, improve your relationships, and create positive personal growth.The fact that over 90% of Navy SEAL marriages end in divorce, is a statistic that underscores the challenges faced by those in such demanding professions.He highlights the psychological aspects of masculinity, the high divorce rates among military members, and the importance of understanding one's "shadow self." This episode provides valuable insights into navigating the complexities of military life and personal development after Service and the Relationships that follow.We talked about- Understanding the "Shadow Self"The Transition from Warrior to CivilianChallenges of TransitioningDecompression TechniquesCommunication in RelationshipsPaul's Personal Reflections On Marriage and TragedyEmotional AwarenessBalancing Masculine and Feminine EnergiesIdentity and Self-ReflectionCreating Space for Self-ReflectionThis show is packed with valuable insights into the psychological aspects of military life, the challenges of maintaining relationships, and the transition from Warrior to CivilianPaul's expertise and personal experiences offer a rich foundation for understanding these issues, making this episode a must listen for everyone.- READ THE ACTIONABLE TIPS IN THE SHOW NOTES BELOWActionable Tips:Dedicate Time for Communication: Set aside at least 60 minutes a week for uninterrupted conversations with your partner to improve relationship satisfaction.Decompress Before Interacting: Take time to decompress after a high-stress job before engaging with family to ease the transition.Recognize Your Shadow Self: Understand and manage your shadow self to avoid internal conflict and improve personal relationships.Balance Energies: Identify and embrace your true nature, balancing masculine and feminine energies in relationships.Create Space for Self-Reflection: Set aside half an hour each day for contemplation to spark new ideas and insights.By implementing these tips, you can navigate the complexities of military life, improve your relationships, and foster personal growth.

Key TakeawaysWhat Is GEO?: Generative engine optimization refers to tailoring your content for AI-powered answer engines like ChatGPT and Claude—not just traditional search engines.From Keywords to Context: Search is shifting from keyword-based queries to conversational inputs and contextual, semantic understanding.Brand Mentions as the New Backlinks: In LLM-generated answers, offsite presence and brand mentions are becoming more valuable than traditional link-building.Surround Sound SEO Still Wins: Being mentioned across multiple credible platforms increases your chances of appearing in AI-generated outputs.Prompt Design & Data Quality Matter: Feeding models structured data, detailed context, and proprietary insights improves visibility and usefulness.AI Isn't Replacing Google—Yet: AI tools like ChatGPT expand how we find information, but don't fully replace deterministic, fact-based search.B2B Buyers Use Both Channels: AI tools may be used for early discovery, but buyers still verify information with Google before making decisions.Show LinksConnect with David Khim on LinkedIn and TwitterConnect with Alex Birkett on LinkedIn and TwitterConnect with Allie Decker on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or TwitterWhat is Kitchen Side?One big benefit of running an agency or working at one is you get to see the “kitchen side” of many different businesses; their revenue, their operations, their automations, and their culture.You understand how things look from the inside and how that differs from the outside.You understand how the sausage is made. As an agency ourselves, we're working both on growing our clients' businesses as well as our own. This podcast is one project, but we also blog, make videos, do sales, and have quite a robust portfolio of automations and hacks to run our business.We want to take you behind the curtain, to the kitchen side of our business, to witness our brainstorms, discussions, and internal dialogues behind the public works that we ship.Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

Doug McCollough has been CIO of leading digital cities, including Dublin, Ohio where he helped lead that small city to multiple awards, including ICF's Top7. He recently took over the role of Executive Director for the ICF Institute, and was recently names the first-ever Executive Director of the Beta District, which spans several cities in the most important industrial corridor of Central Ohio. And he is producing a Future of Mobility Conference in May that will bring new ideas to the life of urban movement. Known for his sharp turns toward innovation and intellectual prowess when it comes to understanding the link between connectivity, economic growth and social development, McCollough has been a leader in ICF's global intelligent community movement and one of its most popular speakers. Doug McCollough works to connect people to opportunities, remove barriers, and promote change in initiatives ranging from Smart and Connected Cities, IT Workforce Development, expanding broadband access, Connected and Autonomous Vehicles, and Blockchain. Now serving as the Executive Director of The Beta District in Central Ohio, which organizes innovation, development, and investment in Smart Mobility industry sectors, he speaks as a Subject Matter Expert and advocate on using technology for community development. Doug is also the CEO of Color Coded Labs, which targets underserved, underrepresented, and marginalized communities, seeking gritty working adults for new, transformative career pathways in the technology industry, and co-founder of The Columbus Rising Project, which fights against the digital divide by sharing basic tech skills in the Columbus, Ohio region. Prior to his current work, Doug held positions within the State of Ohio Departments of Public Safety, Commerce, Industrial Commission, and Medicaid. He served as the Director of  Information Technology for the City of Richmond, Virginia, and as CIO for the City of Dublin, Ohio. He is on the boards of Per Scholas Columbus, TECH CORPS, and Jewish Family Services of Columbus, is a cofounder of Black Tech Columbus, and former Trustee for the Central Ohio Transit Authority. Doug earned a bachelor's degree from the University of Toledo in Information Systems and Operations Management and a Master of Business Administration degree from the University of Notre Dame.

The Blasters & Blades PodcastToday we put on our monocles and played SMEs on TV! Sometimes we call it a subject matter expert, but SME sounds cooler! We talked about our favorite non-fiction reads and research rabbit holes. We talked about how we filter in reality with the needs of the story. Then we chatted about all manner of things people get wrong before getting nerdy and calling it a day. For this chat we've got Abby Goldsmith, Hunter Kay Wallace, Jana S Brown (aka Jena Rey), Jesse James Fain and R Max Tillsley on to talk nerdy with us. This was a fun interview, so check out this episode. Lend us your eyes and ears, you won't be sorry!! Join us for a fun show! We're just a couple of nerdy Army veterans geeking out on things that go "abracadabra," "pew," "zoom," "boop-beep" and rhyme with Science Fiction & Fantasy. Co-Hosts: JR Handley (Author) (Grunt)Nick Garber (Comic Book Artist) (Super Grunt)Madam Stabby Stab (Uber Fan) (Horror Nerd)We work for free, so if you wanna throw a few pennies our way there is a linked Buy Me A Coffee site where you can do so. Just mention the podcast in the comments when you donate, and I'll keep the sacred bean water boiling!Support the Show: https://www.buymeacoffee.com/AuthorJRHandley Our LinkTree: https://linktr.ee/blastersandbladespodcast Today's SponsorAlien Days Anthology by Castrum Press: https://www.amazon.com/Alien-Days-Anthology-Science-Collection-ebook/dp/B07RWL765Q/ Coffee Brand Coffee Affiliate Support the Show: https://coffeebrandcoffee.com/?ref=y4GWASiVorJZDb Discount Code: PodcastGrunts Coupon Code Gets you 10% off Follow Abby Goldsmith on social mediaAbby's Amazon: https://www.amazon.com/stores/Abby-Goldsmith/author/B00G9U9A6U Abby's Website: https://abbygoldsmith.com/ Abby's Twitter: https://x.com/Abbyland Abby's Facebook: https://www.facebook.com/AbbyGoldsmith Abby's Instagram: https://www.instagram.com/fierypress Abby's YouTube: https://www.youtube.com/@AbbyGoldsmith Abby's Patreon: http://www.patreon.com/abbygoldsmith Follow Hunter Kay Wallace on social mediaHunter's Amazon: https://www.amazon.com/stores/Hunter-Kay-Wallace/author/B0CXHTXB8X Hunter's Website: https://hunterkaywallace.com/ Hunter's Twitter: https://x.com/HunterKayWalla1 Hunter's Facebook: https://www.facebook.com/profile.php?id=61554867623552 Follow Jana S Brown/Jena Rey on social mediaJana's Amazon: https://www.amazon.com/stores/Jana-S.-Brown/author/B015VJV7JW Jana's Website: www.opalkingdompress.com Jana's Twitter: https://twitter.com/janastocks Jana's Facebook: www.facebook.com/janasbrownwrites Jena's Amazon: https://www.amazon.com/stores/Jena-Rey/author/B08XSCHXYX Jena's Facebook: www.facebook.com/jenareyFollow Jesse James Fain on social mediaJesse's Amazon: http://amazon.com/author/jessejamesfain Jesse's Website: https://outlawauthor.com/ Jesse's Twitter: https://x.com/JesseJamesBooks Jesse's Substack: https://jessejamesfain.substack.com/ Follow R Max Tillsley on social mediaRobert's Amazon: https://www.amazon.com/R-Max-Tillsley/e/B0769JJWT5 Robert's Website: https://www.blackskybooks.com/ Robert's Twitter: https://twitter.com/rmaxtillsley Robert's Facebook Author Page: https://www.facebook.com/RMaxTillsley #scifishenanigans #scifishenaniganspodcast #bbp #blastersandblades #blastersandbladespodcast #podcast #scifipodcast #fantasypodcast #scifi #fantasy #books #rpg #comics #fandom #literature #comedy #veteran #army #armyranger #ranger #scififan #redshirts #scifiworld #sciencefiction #scifidaily #scificoncept #podcastersofinstagram #scificons #podcastlife #podcastsofinstagram #scifibooks #awardwinningscifi #newepisode #podcastersofinstagram #podcastaddict #podcast #scifigeek #scifibook #sfv #scifivisionaries #firesidechat #chat #panel #fireside #religionquestion #coffee #tea #coffeeortea #AbbyGoldsmith #HunterKayWallace #JanaSBrown #JenaRey #RMaxTillsley #JesseJamesFain #OutlawAuthor #OutlawAuthorJesseJames

In this Kitchen Side episode of The Long Game Podcast, the Omniscient Digital team reflects on their experiences at SPRYNG, a standout B2B marketing conference in Austin. The conversation blends AI experimentation, prompt engineering, and the future of creativity with philosophical reflections on human connection, authenticity, and the soul of marketing. They explore why many AI users are missing the point by chasing “best practices,” and how real breakthroughs come from first-principles thinking and creative risk-taking. The episode also dives into the power of in-person events, emotional resonance, and inefficient—but high-value—tactics like dinners, meetups, and personal storytelling that can't be scaled.Key TakeawaysAI and Prompting from First Principles: Real innovation with AI comes not from templates or best practices, but from individual experimentation and intent.Four Modes of AI Maturity: From microtasker to teammate, AI can scale with how deeply users integrate it into their workflow.The Importance of Human Vibes: Tactical content aside, the SPRYNG conference reminded marketers that human connection and emotion matter more than metrics.Don't Optimize for the Median: Taking every piece of feedback can dilute differentiation—stand firm in your positioning.Community as a Business Superpower: Relationships built at events, meetups, and over meals have long-term impact beyond immediate ROI.Efficient Growth vs. “Inefficient” Magic: Some of the most meaningful, high-ROI activities are hard to measure—like handwritten notes, founder dinners, and late-night talks.Where's the Soul in AI Content?: As AI floods the web, standout content will come from real human stories, creativity, and nuance—not mass automation.Show LinksConnect with David Khim on LinkedIn and TwitterConnect with Alex Birkett on LinkedIn and TwitterConnect with Allie Decker on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or TwitterWhat is Kitchen Side?One big benefit of running an agency or working at one is you get to see the “kitchen side” of many different businesses; their revenue, their operations, their automations, and their culture.You understand how things look from the inside and how that differs from the outside.You understand how the sausage is made. As an agency ourselves, we're working both on growing our clients' businesses as well as our own. This podcast is one project, but we also blog, make videos, do sales, and have quite a robust portfolio of automations and hacks to run our business.We want to take you behind the curtain, to the kitchen side of our business, to witness our brainstorms, discussions, and internal dialogues behind the public works that we ship.Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

Zvonimir Durcevic: How Feedback Transforms Product Owners Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes. The Great Product Owner: Embracing Feedback and Adapting Over Time  Zvonimir shares his experience with a Product Owner who demonstrated exceptional growth over a two-year period. What made this PO stand out was their willingness to receive feedback from the team and adjust their behavior accordingly. When the team expressed difficulty accessing the PO for questions and early feedback, the PO responded by rearranging their schedule to sit near the team part-time. Zvone emphasizes how these incremental changes, driven by openness to feedback, transformed this person into an exemplary Product Owner. The key insight: great Product Owners honor past practices while embracing necessary changes for the future. Self-reflection Question: How might your willingness (or reluctance) to accept feedback be affecting your development as a Product Owner? The Bad Product Owner: The Reluctant Subject Matter Expert In this segment, Zvonimir describes working with a Subject Matter Expert who was assigned the Product Owner role despite not wanting the responsibility. While this person excelled at documenting requirements from their extensive knowledge, they resisted taking on core PO duties. The organization assigned them the role but didn't push for proper adoption of responsibilities. Consequently, the team and Scrum Master were forced to assume PO duties to fill the gap. Although this arrangement functioned temporarily thanks to the team's capabilities and the SME's knowledge, it created an unsustainable situation where role accountability was unclear. [Scrum Master Toolbox Podcast Recommends]

Join hosts Chantel Windeshausen and Liz Malmberg for a powerful new episode of A Penny or Two for Your Thoughts, where they welcome Deb Denbeck, President and CEO of Partnership for Kids, and Dawn Gonzales, Vice President of Community Relations at Centris Federal Credit Union. Together, they explore how financial literacy programs, such as Mad City Money, are transforming young lives and equipping students with lifelong financial skills through hands-on education and mentorship. The conversation covers everything from teaching budgeting and savings to students as young as sixth grade, to success stories of program graduates who have become doctors, lawyers, and community leaders. The episode also introduces Centris's new Financial Education Center, Enrich — an interactive, personalized tool to support financial wellness for all ages. If you're passionate about empowering youth through education, this is an episode you don't want to miss.If you have any questions you would like us to ask our Subject Matter Experts, send them our way to apennyforyourthoughts@centrisfcu.orgFollow Centris on Social!Facebook | Instagram | Twitter | LinkedInThis is another Hurrdat Media Production. Hurrdat Media is a podcast network and digital media production company based in Omaha, NE. Find more podcasts on the Hurrdat Media Network by going to HurrdatMedia.com or Hurrdat Media YouTube channel!

Bill Fahy is a Texas-based website designer and firearms instructor with extensive experience in self-defense and situational awareness. Despite his background, Bill faced a potentially dangerous situation that emphasized the importance of constant vigilance. In addition to his professional work, Bill is also a passionate advocate for veterans' mental health, actively supporting Camp Hope, a vital initiative aiding veterans suffering from PTSD.Back to Bill's story. Despite his training, he ignored initial warning signs, like as a suspiciously parked car and a seemingly innocent young woman engaging him in conversation. His gut instinct told him something was off, yet he dismissed it. Fortunately, when the situation escalated, Bill's quick thinking and assertive response deterred the potential threat. This experience reinforced a critical lesson: even experienced individuals can become complacent, making consistent awareness and preparedness essential.Here are key insights for enhancing personal safety:Trust Your Instincts: Bill emphasized the importance of trusting your gut feelings. If something feels off, it probably is. Don't be afraid to leave a situation if it doesn't feel right.Be Present and Aware: Avoid distractions like headphones or your phone when you're out in public. Pay attention to the people around you and be proactive about your safety.Project Confidence: Bad guys often prey on the weak. Projecting confidence and awareness can deter potential threats.Avoid Distractions: Remain aware of your surroundings by avoiding distractions like headphones or excessive phone use in public spaces.Have a Plan: Always know your exit routes, and consider carrying self-defense tools when appropriate.Beyond his safety insights, Bill's advocacy for veterans shines through his involvement with Camp Hope. This organization provides immediate assistance to veterans dealing with PTSD, offering free accommodations and community support from fellow veterans. Bill's dedication to this cause highlights the urgent need for mental health resources for those who have served.Bill started his career in technology, opening FDI Creative Services, a website development firm, in 1996 in Chicago, Illinois. Bill is also a firearms enthusiast and competitive shooter, competing in IPSC matches for most of his adult life.Bill's main focus in the web design field is to help Firearm dealers, Hunting and Fishing Outfitters, as well as various other industries build their business through web design and Internet Marketing.This passion led Bill to Partner with Mark Atchison, an NRA pistol instructor and Federal Firearms Licensee. Together, they built www.everythinggun.com, evgun.com and armsads.com. These websites provide online shopping for firearms and gear in addition to pistol training and Conceal Carry Licensing.You can find our more about Bill at-https://camp-hope.com/www.FDIcreative.com Bill's web design company and main business.www.Everythinggun.com is his e-commerce firearms websitehttps://www.instagram.com/billfahy/I am Damian Porter , Former NZ Special Forces Operator, Subject Matter Expert from www.hownottodieguy.com and www.eatwellmovewell.netAnd you are listening to my STRAIGHT TALK MIND AND MUSCLE PODCAST sponsored by www.mystait.com - the ultimate daily formula for optimum hormone health, stress management, energy and performance. 100% natural and clinically proven ingredients, it provides everything you need to raise your game, in a convenient gut-friendly capsule. 

And the Mason Survival Protocol - https://www.carnivoreretreat.com/post/masonsurvival-protocol-carnivore-retreat

Links for my former shows are here-


WATCH on YouTube- https://www.youtube.com/playlist?list=PLpt-Zy1jciVn7cWB0B-y5WATyzrzfwucZLISTEN on: spotify: https://open.spotify.com/show/1rlAGRXCwLIJfQCQ5B3PYB?si=UmgsMBFkRfelCAm1E4Pd3QItunes - https://podcasts.apple.com/us/podcast/straight-talk-mind-and-muscle-podcast/id1315986446?mt=2


 
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Liz is joined by Nada Hanafi to talk all things clinical trials. They start by defining the clinical trial pathways and all the acronyms used. Then, they discuss how training can be used as a mitigation measure for avoiding risk, exploring the benefits and drawbacks for this approach and how the strategy can be modified along the process. Learn more about the process and how the answer is often "it depends."In 2025, we're embarking on a MedDevice Training Journey: From clinical trials to standard of care. Join us all year long as we explore training at each stage of the product life cycle.Related Resources:Nada Hanafi is a thought leader within the Life Sciences and MedTech industry with over 22 years of experience across the public and private sectors. She is a Founder of MedTech Strategy Advisors, LLC where she advises life science companies on regulatory strategy, product development, and clinical research to accomplish regulatory, compliance, and business goals.Nada spent over 12.5 years working for the FDA, serving in increasing roles of responsibility and ultimately as a Senior Science Health Advisor in the Center for Devices and Radiological Health (CDRH), where she led cross - Center and Agency programs for the advancement of FDA's mission to promote and protect public health, including as Co-Founder of the Health of Women (HoW) program, the Network of Experts program and the Patient Preference Initiative. She served as CDRH Liaison and Subject Matter Expert to FDs's Office of Women's Health (OWH) and the Office of Minority Health and Health Equity (OMHHE). She collaborated with the Center for Tobacco (CTP) and the National Institutes of Health (NIH) where she served as Senior Management Advisor to the Director at the Office of Research on Women's Health (ORWH), to improve regulatory efficiency and to strengthen data collection. Nada's drive and passion to address health inequities with a focus on women and minorities led her to Co-Found MedTech Color, a non-profit focused on advancing the representation of people of color within MedTech. Nada also serves on the Steering Committee and as Co-Lead on the Regulatory and Science Policy subcommittee for the Innovation Equity Forum (IEF) led by the NIH's ORWH and the Bill and Melinda Gates Foundation.Nada holds an MSc in Biomaterials and a BEng in Biomedical Materials Science & Engineering from Queen Mary College, University of London. She earned her MPH from Johns Hopkins Bloomberg School of Public Health. Nada is a Certified Quality Improvement Associate (CQIA) and a Certified Quality Auditor (CQA) from the American Society for Quality (ASQ).Subscribe to our newsletter to hear more about the journey from clinical trials to standard of care! Click here to subscribe!Connect with us on LinkedIn:   ⁠⁠⁠⁠⁠⁠⁠⁠⁠Nada Hanafi⁠⁠⁠⁠⁠⁠⁠⁠Cumby Consulting⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Rachel Medeiros⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Liz Cumby⁠⁠⁠⁠⁠About Cumby Consulting:   Cumby Consulting's team of professionals deliver innovative MedTech training services for physicians, sales representatives, teaching faculty, key opinion leaders and clinical development teams. Whether you need a complete training system developed to deliver revenue sooner or a discrete training program for a specific meeting, Cumby Consulting will deliver highly strategic, efficient programs with uncompromising standards of quality.

In this episode of The Long Game Podcast, Alex Birkett interviews Alice Wyatt, a B2B fintech marketing leader with experience at Codat, Bloomreach, and Adyen. Alice shares how her personal journey of building community and maintaining sanity in a fast-paced city like New York connects with her marketing philosophy: agile, people-first, and impact-driven. The conversation explores person-based marketing (PBM), the limits of MQLs, aligning sales and marketing teams, and embracing adaptability in an AI-disrupted world. Alice also reflects on how her approach to building community mirrors how great marketing is done: with empathy, boldness, and a willingness to challenge the status quo.Key TakeawaysFrom ABM to PBM: Moving beyond account-based strategies to person-based marketing creates deeper personalization and stronger alignment with buying behavior.MQLs Are Outdated: Relying on MQLs limits alignment; marketing and sales need shared, outcome-driven goals instead.Adaptability Over Tactics: Successful marketers focus on business outcomes and adapt tactics as priorities shift—agility trumps specialization.AI Is Redefining Roles: AI is reshaping marketing roles, requiring teams to adopt tools while maintaining strategic thinking and creativity.Community as a Superpower: Whether in marketing or life, building and contributing to genuine communities creates long-term value.Hire for Resilience and Curiosity: Non-traditional backgrounds (e.g., comedy, hospitality) often produce standout BDRs with adaptability and EQ.Thought Leadership ≠ Press Releases: Modern thought leadership means leading with perspective, not parroting trends or relying on legacy PR tactics.Show LinksVisit Alice's Forbes Council for Marketing ExpertsConnect with Alice Wyatt on LinkedInConnect with Alex Birkett on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or TwitterPast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

Risk is an integral part of the human experience…but risk also needs to be managed if we are to live safe, healthy and happy lives. The recent wildfires in Los Angeles were a tragic reminder of the risks that the climate crisis poses to health, homes, habitats, and the lives of human beings. But the risks posed by extreme weather events are also multi-faceted: disinformation in the wake of hurricanes and wildfires can lead to chaos, with online hate transforming into real-life violence. The insurance industry is based on mitigating risk - but for cities with high probabilities of climate impacts such as wildfires, the risk is becoming too great and financially unviable. There is hope, though: insurance can be used as a climate adaptation tool, reducing risk, to better protect people, cities and the planet. Image credit: This image was AI-generated and does not depict real events.Featured guests: Jodie Molyneux, Subject Matter Expert (mis- and disinformation) at Resolver Kate Stein, Director of the Climate-Resilient Insurance Strategy Project (CRISP) Links:Estimated cost of fire damage balloons to more than $250 billion - LA TimesMAGA Blames Homeless in Deranged California Fires Theory - The Daily BeastThe LA Fires Could Change the Insurance Industry - Harvard Business ReviewMan arrested over alleged violent threat against Fema staff in North Carolina - The GuardianCalifornia wildfires deliberately set for ‘Agenda 2030' and smart cities? Fact-checking the bizarre claims - Hindustan TimesLA's wildfires prompted a rash of fake images. Here's why - NPRVigilance and protection service against foreign digital interference (VIGINUM)The 2024 Miami-Dade Property Insurance Strategy ForumIf you want to learn more about the Journal of City Climate Policy and Economy, please visit our website: https://jccpe.utpjournals.press/ Cities 1.5 is produced by the University of Toronto Press and Cities 1.5 is supported by C40 Cities and the C40 Centre for City Climate Policy and Economy. You can sign up to the Centre newsletter here. https://thecentre.substack.com/ Our executive producers are Calli Elipoulos and Peggy Whitfield. Produced by Jess Schmidt: https://jessdoespodcasting.com/ Edited by Morgane Chambrin: https://www.morganechambrin.com/ Music is by Lorna Gilfedder: https://origamipodcastservices.com/

In this episode of The Long Game Podcast, Alex Birkett sits down with Molly St. Louis, an award-winning multimedia marketer with experience in PR, content, and video strategy. Molly shares her journey from theater and journalism to leading marketing at high-growth startups, explaining how storytelling, creativity, and entertainment principles can elevate B2B marketing. The discussion covers how to craft bold marketing initiatives, the changing landscape of PR, and why video remains an underutilized asset in B2B. They also dive into thought leadership, media trends, and how brands can build credibility in a noisy digital world.Key TakeawaysCreativity in B2B Marketing: Borrowing storytelling techniques from entertainment can make B2B content more engaging.The Changing Role of PR: Traditional media placements are less impactful today, requiring an integrated, multi-channel approach.Why Video is Underutilized in B2B: Despite its effectiveness, many brands still hesitate to invest in high-quality video content.Thought Leadership is Not Just About Visibility: It's about offering unique perspectives, not just repeating industry trends.Earned Media vs. Owned Media: Press mentions help credibility, but companies must distribute and repurpose coverage for real impact.Micro-Audiences Over Virality: Niche content that resonates with the right people is often more valuable than mass exposure.Pattern Recognition in Marketing: Leveraging data and customer insights can help brands make better creative decisions.Show LinksConnect with Molly St. Louis by visiting Mosaic Group MediaConnect with Alex Birkett on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or TwitterPast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

“The Evolution of U.S. Marine Corps Special Operations”: Insights from John DaileyJohn Dailey is a retired Marine Force Recon sniper and member of Detachment One, the first USMC unit in SOCOM. A veteran of Afghanistan and Iraq, he now trains Marine Raiders and holds multiple master's degrees, including an MFA in creative writing. He is also the author of Tough Rugged Bastards. Over the course of his career, John played a pivotal role in shaping the Marine Corps' special operations capabilities, including the formation of the Marine Raiders. From his early days in Force Recon to deploying alongside Navy SEALs in Iraq, John's experience spans some of the most transformative moments in modern military history.In this episode, John shares a powerful insight that has shaped both his military career and his life beyond service:"When the mission changes, your mindset must change with it. Adaptability isn't just a skill; it's a survival tool.”This mindset defined John's ability to lead through shifting roles, new threats, and unexpected challenges. After 9/11, as the Marine Corps was tasked with creating a new special operations unit, John found himself at the forefront of this transformation. Working alongside Colonel Robert Coates, John helped form the Marine Corps' first special operations unit, which would later become the Marine Raiders. Their initial deployment alongside Navy SEALs in Iraq in 2004 marked a turning point for the Marine Corps' role in SOCOM and the wider special operations landscape.John's philosophy on leadership, adaptability, and teamwork is deeply rooted in his military experience. He emphasizes that even support roles — mechanics, medics, and administrative staff — were vital to mission success. "Everybody fights," John recalls. "That mindset kept us prepared for anything.”Mental Fortitude and Problem-Solving: The ability to navigate high-stress situations and solve problems under pressure is crucial in special operations. John's resilience and growth throughout his career serve as an inspiration for aspiring operators and veterans alike.Since retiring, John has continued to share his insights on leadership, resilience, and the importance of finding purpose after military service. His book, Tough Rugged Bastards, blends personal stories with actionable lessons for overcoming adversity and embracing change. For those navigating their own transitions — whether in the military, corporate world, or personal life — John's message is clear: adaptability, teamwork, and purpose are the cornerstones of success.John's remarkable journey, from the sands of Iraq to mentoring others through his writing, stands as a testament to the power of perseverance and the enduring strength of the Marine Corps spirit.Why You Should Listen: This episode is a deep dive into the world of special operations, filled with historical context, personal stories, and valuable lessons. Whether you're a military enthusiast, a history buff, or someone looking for inspiration, John Daly's experiences and insights are sure to captivate you.

In this Kitchen Side episode of The Long Game Podcast, Alex, David, and Allie continue their in-person discussion in New York City, diving into marketing trends, proprietary data, and the role of differentiation in an AI-dominated landscape. They examine the shifting value of MQLs, how AI is automating SEO and marketing tasks, and why trust and credibility are the new forms of scarcity. The conversation also covers how companies can leverage original data, the intersection of brand and demand, and why marketers must rethink what truly adds value in the era of automation.Key TakeawaysThe Declining Value of MQLs: Traditional lead qualification models are losing effectiveness as buyer behavior evolves.AI and Automation in SEO: AI is automating repetitive SEO and marketing tasks, forcing companies to find new competitive advantages.Trust and Credibility as Scarcity: As automation floods the internet with content, trust and credibility are becoming key differentiators.Proprietary Data as a Competitive Edge: Unique data insights—both structured and unstructured—will be essential for creating valuable, non-generic content.The Future of Content in an AI World: The bar for content quality is rising, making originality and brand-driven storytelling more critical.Brand Affinity vs. Brand Awareness: Companies must focus on deeper brand affinity rather than just broad brand visibility to drive long-term success.Marketing's Role in Differentiation: Success will come from unique perspectives, creative execution, and human-driven insights rather than automated outputs.Show LinksConnect with David Khim on LinkedIn and TwitterConnect with Alex Birkett on LinkedIn and TwitterConnect with Allie Decker on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or TwitterWhat is Kitchen Side?One big benefit of running an agency or working at one is you get to see the “kitchen side” of many different businesses; their revenue, their operations, their automations, and their culture.You understand how things look from the inside and how that differs from the outside.You understand how the sausage is made. As an agency ourselves, we're working both on growing our clients' businesses as well as our own. This podcast is one project, but we also blog, make videos, do sales, and have quite a robust portfolio of automations and hacks to run our business.We want to take you behind the curtain, to the kitchen side of our business, to witness our brainstorms, discussions, and internal dialogues behind the public works that we ship.Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

This is lesson number 11 of our 12-lesson series on how to win group sales presentations. So far, we've covered a lot of the foundational concepts of group selling skills and ways to get buying committees to buy from your team after you get shortlisted. Just as a 30,000-foot recap, we started by covering many of the myths about shortlist presentations. One of those myths is that the slideshow is the presentation so you should start by designing your shortlist slideshow. That one mistake can cause teams to lose the high-level sales presentation more than any other mistake.Instead, you want to design the presentation -- design what your team will say -- first. Then, after you have a clear presentation designed, create your slideshow to enhance what is being said in the presentation.We also covered the power of case studies and success stories in a shortlist presentation. The best evidence that you can help this buying committee is past experience on similar projects. When you get really good add adding specific case studies as evidence that you can help this committee, they will trust your team more. These success stories also build rapport with the audience and reduce the nervousness of your presentation team. We also covered how important it is to research the buying committee. The more you know about what they want, the easier it is to design a targeted shortlist presentation. Then, finally, last week, we covered how to create a succinct presentation outline. This is your blueprint for a successful shortlist presentation.Now that we have a great presentation outline, in this episode, we're going to help you help your SMEs (your Subject Matter Experts) design their component parts of the presentation. In this process, you have to be a great coach. You have to help them design a very concise presentation-within-the-presentation. And the backbone of each of those mini-presentation will be... wait for it... Fantastic case studies.So, we are going to help your presentation team members create a mini-presentation within the big presentation. And we'll follow the same strategy that we used last week to help them create a compelling speech-within-a-speech, so to speak.We'll also show you how to help them turn that outline -- that blueprint -- into a compelling presentation by adding in case studies.Then, next week, in the final episode, we'll show you how to help them jazz up the entire presentation with what we call our "Impact Ideas." These are ways to enhance the presentation to an even higher level.I know that, counting these last two lessons, we will have covered 12 different steps in this process. And, at this point, you may be thinking, "This sounds very complicated." The exact opposite is true, though. This process will save you so much time. It will also drop the stress level of your presenters a lot. The first time going through the whole process, it can be time-consuming. You have to get each presenter really good at determining what the absolute-most-critical, most-important things are to the audience. You also have to get your entire team to get really, really good at telling captivating success stories.But once you get your team skilled in these areas, the actual designing of a new shortlist presentation is very, very fast. For instance, I've been able to get experienced teams (meaning teams that have already done at least one shortlist presentation with me before) ready to present in a single three-hour morning.The process is very fast once you get the basics down. And hopefully, by the end of this episode, you'll be able to see that very easily.

Survival isn't about theory—it's about understanding THE TRUTH ABOUT FIGHTING and acting accordingly. In this episode, I sit down with Vol West, a Frenchman turned American, with real-world expertise in survival, combatives, and firearms.His journey—from the unpredictable streets of 1980s Paris to military service and running Station Nine, a company producing knives and gear for special forces—is a masterclass in preparedness, adaptability, and hard-earned wisdom.Key Takeaways:

In this episode of A Penny or Two for Your Thoughts (S3 E12), we dive into financial wellness, money management, and the power of empathy in finance with Andy Manthei, Change Cultivator at GreenPath Financial Wellness, and Brittany Piernicki, Learning and Development Specialist at Centris Federal Credit Union. We discuss why financial stress impacts mental and emotional well-being, how small steps can create long-term financial stability, and why empathy is crucial when helping others with money matters. Plus, we explore practical tools like Centris' Round-Up feature, savings strategies, and resources available to anyone looking to improve their financial future. Whether you're struggling with debt, looking to build savings, or simply want to feel more financially secure, this episode is packed with expert insights and actionable advice.If you have any questions you would like us to ask our Subject Matter Experts, send them our way to apennyforyourthoughts@centrisfcu.orgFollow Centris on Social!Facebook | Instagram | Twitter | LinkedInThis is another Hurrdat Media Production. Hurrdat Media is a podcast network and digital media production company based in Omaha, NE. Find more podcasts on the Hurrdat Media Network by going to HurrdatMedia.com or Hurrdat Media YouTube channel!

This is episode 10 of our 12-episode series on how to win group sales presentations. So far in the first 9 episodes, we've covered a lot of the foundational concepts of group selling skills. And we've spent a lot of time on how valuable case studies or success stories are in winning a committee over to hiring your team. In the last episode, I showed you how to pick the best presentation team. Then, we covered how to research the buying committee so that we can create a presentation based on specifically what they want us to cover. If you haven't listened to the last episode, make sure to do that before you listen to this one and what we cover next week.In these two episodes, we are going to pull together all of the foundation information from the first nine episodes and show you how to design a compelling shortlist presentation. This process will likely be totally different from the way you have designed these presentations in the past. This week, I'm going to help you design a comprehensive presentation outline. Then, next week, I'll show you how to coach and help your presentation team design each component part of the speech so that everything they create is focused on the overall presentation outline. Basically, we will help you determine what you will say -- first. Then, after you have a fantastic presentation that is compelling and makes the buying committee want to choose you, then -- and only then -- will we create the slideshow. Most presentation teams have their marketing people jump in right away and start by designing the slideshow -- the visual aids. That is the absolute biggest mistake you can ever make when creating a high-level sales presentation. So, today, I'm going to give you a better alternative.We'll cover how to create a great outline -- a roadmap for the presentation. Then, next week, we'll cover how to get your SME (your Subject Matter Experts) to wow the committee with their experience and expertise. Most likely, we will also cover session 12 next week. That will be the final part, where we put the entire process together into a Wow-worthy shortlist presentation.

Dawn E. Shedrick, LCSW is the Current NASW-NYS Suffolk Division Director. She is a clinical social worker, consultant, educator, and writer whose work focuses on the health and wellbeing of family caregivers, trauma survivors, and queer people. She is the founder and principal consultant of JenTex Training & Consulting, a continuing education and professional development firm for health and human services professionals. Dawn weaves her extensive experiences as her mother's primary caregiver since 1996. She is a mental health practitioner, trainer, educator, and holistic healer who creates experiences and tools for caregivers to heal from stress and burnout. She also helps health and human services professionals develop the skills to support them in their healing.  On October 31, 2024 NPR (highlighted her experience in a full feature article detailing her personal journey as her mother's primary caregiver. (https://bit.ly/3ZSli6T)  She is also the author of Courageous Contemplation: A Guided Journal for Family CareGivers of Chronically Ill, Disabled, and Elderly Loved Ones. Here reputation as a Subject Matter Expert on the personal joys and challenges of caregiving was skillfully detailed in the online publication “Sisters of AARP”. (https://www.sistersletter.com/author/dawn-e-shedrick-lcsw)

In this Kitchen Side episode of The Long Game Podcast, Alex, David, and Allie record their first in-person conversation in New York City. The episode revolves around insights gathered from dozens of marketing leaders, discussing SEO traffic declines, AI's real impact on marketing, attribution challenges, and the balance between brand and demand generation. The team reflects on how companies are adapting to falling organic traffic, the rise of video SEO, and why traditional top-of-funnel strategies are losing effectiveness. They also explore the importance of customer research, the disconnect between social media conversations and real-world priorities, and how teams can align leadership expectations with evolving marketing realities.Key TakeawaysSEO Traffic Declines: Nearly every marketing leader interviewed reported a drop in organic traffic, leading to internal strategy shifts and leadership concerns.AI in Marketing Operations: While AI is not yet a core part of content creation, teams are leveraging it for keyword research, automation, and efficiency improvements.Video SEO on the Rise: Many companies are prioritizing video content as search engines increasingly favor multimedia formats.Attribution & Leadership Education: As traffic declines, marketers are struggling to shift leadership focus from surface-level metrics (traffic) to real business outcomes (pipeline and revenue).The “Traffic Trap” Problem: Some teams have historically been gold on traffic rather than conversions, forcing a reevaluation of SEO and content strategies.Brand vs. Demand Debate: Companies are reassessing how to balance brand-building efforts with performance-driven demand generation.The Shift in Customer Research & Buying Behavior: Many marketing decisions are now happening outside of trackable systems, making traditional attribution models less reliable.Show LinksConnect with David Khim on LinkedIn and TwitterConnect with Alex Birkett on LinkedIn and TwitterConnect with Allie Decker on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or TwitterWhat is Kitchen Side?One big benefit of running an agency or working at one is you get to see the “kitchen side” of many different businesses; their revenue, their operations, their automations, and their culture.You understand how things look from the inside and how that differs from the outside.You understand how the sausage is made. As an agency ourselves, we're working both on growing our clients' businesses as well as our own. This podcast is one project, but we also blog, make videos, do sales, and have quite a robust portfolio of automations and hacks to run our business.We want to take you behind the curtain, to the kitchen side of our business, to witness our brainstorms, discussions, and internal dialogues behind the public works that we ship.Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

Welcome to Your Partner In Success Radio – I am your host, Denise Griffitts and I am excited to welcome my guest Rhea Wessel who is an accomplished American writer and thought leadership strategist based in Frankfurt, Germany. With over 25 years of experience in journalism, she has written for prestigious publications such as The New York Times, The Wall Street Journal, and BBC. Rhea Wessel has leveraged her expertise to found The Institute for Thought Leadership, where she helps companies grow by empowering their subject-matter experts with journalistic thinking and writing skills.Her extensive portfolio spans thousands of stories across 30 industries, both as a journalist and a corporate writer. Her book, "Write Like a Thought Leader: How to Find a Constant Stream of Story Ideas to Position Yourself As the Go-To Expert in Your Niche," published in 2022, provides valuable tools for emerging thought leaders to craft compelling stories. Currently, she is working on a second version that focuses on utilizing AI to enhance thought leadership in small and mid-sized firms.Connect with Rhea Wessel: Website | LinkedIn | Facebook | Amazon We appreciate you tuning in to this episode of Your Partner In Success Radio with Host Denise Griffitts. If you enjoyed what you heard, please consider subscribing, rating, and leaving a review on your favorite podcast platform. Your support helps us reach more listeners and create even better content!Stay ConnectedWebsite: Your Partner In Success RadioEmail: mail@yourofficeontheweb.com

Stefano Ritondale is a veteran US Army Armor Officer who then got in to Military Intelligence. Currently he is the Chief Intel Officer for the defense company Artorias, a company that utilizes Open Source Intel [OSINT] from many sources such as social media, news outlets, bloggers, and other online resources using AI and analysts they can provide very near real time OSINT intel directly to your phone through an app soon available to anyone. Events such as Geopolitics, Armed Conflict, Event Security, or Weather Events can all be monitored an an app, curated to your specific needs for about $10 a month.  Artorias has basically democratized OSINT intel. Stefano is also a Subject Matter Expert on Mexican Cartels.  Artorias also has a podcast called BLUF: Artorias Podcast, where they talk about recent events in the world and the intel they gather.  You can find the Artorias website here https://www.artorias.com You can find the BLUF Artorias Podcast here https://podcasts.apple.com/us/podcast/bluf-artorias-podcast/id1776391188 You can find The Dsitinguished Savage Podcast website here https://www.thedistinguishedsavage.com You can find the show sponsor Absolute Security and Lock here http://absolutesecurityandlock.com   This podcast is for informational and entertainment purposes only. Content is provided "as is" without warranty. We are not liable for damages from its use. Guest opinions are their own and don't reflect host/producer/or sponsors views. All content is copyrighted and protected by law. This podcast does not provide professional, medical, legal, or financial advice. Consult qualified experts for your specific situation. © [2025] [The Distinguished Savage, Savage Concepts LLC]. All Rights Reserved.

BROOKE MCINTOSH - Resilience mentorKeynote speakerEntrepreneurRunner“From Trauma to Triumph: How Running Across Australia Saved My Life”Brooke ran 1,600 km across Australia in just 27 days to raise awareness for mental health. Now, she's preparing for an even greater challenge—running acrossthe entire continent, averaging 80 km per day for 180 days.Brooke's journey with mental health began at 12 after facing significant trauma. Instead of letting it define her, she turned her struggles into a mission—advocating for open conversations, particularly in high-stress, male-dominated FIFO (fly-in, fly-out) mining industries. She knows firsthand that breaking the silence can save lives.Brooke's Journey: From Trauma to TriumphBrooke's story isn't just about endurance—it's about survival and transformation. After experiencing sexual assault at 12, 14, and 24, she faced battles with anxiety, depression, and substance abuse. But instead of being consumed by pain, she chose to fight back.A major turning point came in August 2022 when she survived a serious car accident. That wake-up call led her to redefine her purpose, and running became her way to heal—not just herself, but others struggling in silence.Key Takeaways:

✅ The Power of Running for Mental Health – How running provides clarity, relieves stress, and builds resilience.✅ Training & Recovery – Strength training, ice baths, visualization, and nutrition- ALL the strategies, tips and tricks that keep her going.✅ Facing Fear Head-On – How surviving a life-threatening accident shaped her mental toughness and approach to PTSD.✅ Safety While Running – Dealing with harassment on the road and essential strategies for staying safe.✅ The Importance of Community – Why open conversations and seeking support are crucial for mental well-being.Brooke's story is one of grit, purpose, and transformation. Whether you're a runner, someone battling inner struggles, or looking for inspiration, this episode will challenge how you think about resilience, endurance, and mental health.

In this exciting episode of A Penny or Two for Your Thoughts, join hosts Chantel and Liz as they dive into the world of RVs and camping with two special guests: Clint Ingalls, Finance Manager at Leach Campers, and Rick Seaman, Vice President of Indirect Lending at Centris. Discover the ins and outs of financing your dream camper, learn about the upcoming Omaha Boat, Sports, and Travel Show, and get insider tips on what to consider when purchasing an RV. Clint shares his memorable experience on Wheel of Fortune, while Rick discusses the unique partnership between Centris and Leach Campers. Whether you're a seasoned camper or a first-time buyer, this episode is packed with valuable insights and a few laughs along the way!If you have any questions you would like us to ask our Subject Matter Experts, send them our way to apennyforyourthoughts@centrisfcu.orgFollow Centris on Social!Facebook | Instagram | Twitter | LinkedInThis is another Hurrdat Media Production. Hurrdat Media is a podcast network and digital media production company based in Omaha, NE. Find more podcasts on the Hurrdat Media Network by going to HurrdatMedia.com or Hurrdat Media YouTube channel!00:00 Welcome Back To A Penny Or Two For Your Thoughts!02:07 Introducing Special Guests: Clint Ingalls and Rick Seaman 03:55 Clint Ingalls' 'Wheel of Fortune' Experience 09:10 Previewing the 2025 Omaha Boat, Sports & Travel Show 14:28 Navigating RV Financing with Centris Federal Credit Union 19:16 Avoiding Common Mistakes When Purchasing a Camper/RV 20:52 Exploring Flexible Camper Financing Terms 21:19 Addressing Camper Maintenance and Service Concerns 21:31 Benefits of Mobile Mechanic Services for RV Owners 22:28 Discovering Luxury Features in Modern Campers 22:53 Part-Time vs. Full-Time RV Living: What You Need to Know 23:09 Selecting the Perfect Camper for Your Needs 24:33 Integrating E-Bikes and Maximizing Camper Storage 25:11 Highlights and Attractions at the Omaha RV Show 26:09 Understanding Different Classes of Drivable RVs 26:39 Vehicle Requirements for Towing Different Camper Types 28:20 Mastering the Art of Backing Up Your Camper 30:02 Latest Innovations in the 2025 RV Models 36:54 Exclusive Discounts and Offers at the RV Show 39:25 Conclusion and How to Contact the Experts

In this episode of The Long Game Podcast, Alex Birkett speaks with Erik Johnson, an applied behavioral scientist and founder of Behavioral Strategies. Erik shares insights on human decision-making, habit formation, and the psychological forces influencing our actions. The conversation covers the intention-action gap, AI's impact on attention and productivity, and how behavioral science can optimize both personal and organizational performance. Erik explains why environmental design is crucial for habit formation, how variable rewards in social media and entertainment shape behavior, and why the modern world often works against our best intentions. They also explore practical strategies for overcoming distractions, making better decisions, and using behavioral science to drive business growth.Key TakeawaysThe Intention-Action Gap: Many people struggle to act on what they say they want to do due to psychological and environmental factors.Behavioral Science in Decision-Making: Understanding why we make certain choices helps individuals and businesses design better systems for performance.AI and Habit Formation: AI-driven platforms use behavioral principles to shape user habits, often making focus and productivity more challenging.The Power of Environmental Design: Adjusting surroundings—like removing distractions or changing routines—can significantly improve behavior change success.Variable Rewards and Attention Hijacking: Social media, entertainment, and digital products are optimized to capture attention through gamification and unpredictable rewards.Regulation vs. Personal Responsibility: While individual strategies can help reduce distractions, broader system-level changes may be necessary for long-term solutions.Applying Behavioral Science to Business: Companies can leverage behavioral insights to improve marketing, customer engagement, and decision-making processes.Show LinksVisit Erik Johnson's WebsiteConnect with Erik Johnson on LinkedInConnect with Alex Birkett on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or TwitterSome interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

No fluff. No wasted movements. Just raw, battlefield-proven tactics designed for people who don't have time to master martial arts. In this episode, I sit down with Tommy Joe Moore, an expert in World War II combatives and author of The Shanghai School of Street Fighting, to talk about what actually works when survival is on the line.

In this Kitchen Side episode of The Long Game Podcast, Alex Birkett and the team discuss the evolving landscape of content creation, AI-powered tools, and the importance of structured thinking. They dive into how automation is making some SEO and marketing tasks easier while increasing the need for differentiation. The conversation covers how marketers must think like product managers, why unique insights and data are critical for standing out, and the barbell strategy for balancing safe bets with high-risk, high-reward experiments. They also touch on vector embeddings, AI-powered SEO strategies, and the future of human-AI collaboration in content marketing.Key TakeawaysAI in Content Creation: AI can enhance content creation, but human intelligence and strategic thinking are still essential.The Power of Structured Thinking: Frameworks and structured approaches help clarify ideas, whether for human communication or AI-driven content.Differentiation in the Age of AI: As automation makes basic SEO and content tasks easier, brands must focus on unique insights and high-value contributions.Marketers as Product Managers: Understanding customer needs and thinking systematically will define the next generation of marketing success.Barbell Strategy in AI Marketing: Balancing foundational strategies with high-upside experiments is key to staying ahead in an AI-driven world.Vector Embeddings and SEO: AI-powered tools can revolutionize keyword research, internal linking, and content clustering for better search results.AI's Impact on User Intent: While AI tools automate aspects of SEO, true differentiation comes from understanding user needs and providing unique perspectives.Show LinksConnect with David Khim on LinkedIn and TwitterConnect with Alex Birkett on LinkedIn and TwitterConnect with Allie Decker on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or TwitterWhat is Kitchen Side?One big benefit of running an agency or working at one is you get to see the “kitchen side” of many different businesses; their revenue, their operations, their automations, and their culture.You understand how things look from the inside and how that differs from the outside.You understand how the sausage is made. As an agency ourselves, we're working both on growing our clients' businesses as well as our own. This podcast is one project, but we also blog, make videos, do sales, and have quite a robust portfolio of automations and hacks to run our business.We want to take you behind the curtain, to the kitchen side of our business, to witness our brainstorms, discussions, and internal dialogues behind the public works that we ship.Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

Matt Gantry's journey is one of resilience, transformation, and the power of storytelling. Once a truck driver navigating the open roads, his life took an unexpected turn after a devastating accident that forced him to redefine his future. Rather than letting adversity define him, Matt embraced writing as a means of healing, ultimately becoming the author of The Gamer—a thrilling story that blends his passion for gaming with his own life experiences."Writing became my way of processing everything—the pain, the uncertainty, the new reality I had to face. I never expected it to become something more, but storytelling gave me a purpose I never saw coming.”The Gamer by Matt Gantry is a gripping novel that tells the story of Harry Fearn, a video game enthusiast, with a love for the SAS ( Special Air Service) who finds himself in a real-life hostage situation. Drawing on his gaming skills, Harry navigates the dangerous scenario, using his strategic thinking and quick reflexes to outsmart the terrorists. The book, inspired by Gantry's own life experiences—including the accident that led him to pursue writing—seamlessly weaves action, suspense, and personal growth into a high-stakes narrative.Matt's journey from truck driver to author wasn't just about personal reinvention—it was about finding a voice and sharing a story that resonates. His dedication to storytelling has now led him to expand The Gamer into a six-part series, as well as an audiobook adaptation that brings his world to life in a whole new way.Matt lives by the belief that even the most unexpected challenges can lead to extraordinary transformations. His work is a testament to the idea that resilience, creativity, and passion can open doors we never imagined.You can find Matt at https://www.mattgantry.com/On Insta at https://www.instagram.com/mattgantryauthor/And his book - The Gamer at- https://www.amazon.co.uk/Gamer-Mr-Matt-Gantry-MRMG/dp/B09MGVCYJZI am Damian Porter , Former NZ Special Forces Operator, Subject Matter Expert from www.hownottodieguy.com and www.eatwellmovewell.netAnd you are listening to my STRAIGHT TALK MIND AND MUSCLE PODCAST sponsored by www.mystait.com - the ultimate daily formula for optimum hormone health, stress management, energy and performance. 100% natural and clinically proven ingredients, it provides everything you need to raise your game, in a convenient gut-friendly capsule. 

And the Mason Survival Protocol - https://www.carnivoreretreat.com/post/masonsurvival-protocol-carnivore-retreat

Links for my former shows are here-


WATCH on YouTube- https://www.youtube.com/playlist?list=PLpt-Zy1jciVn7cWB0B-y5WATyzrzfwucZLISTEN on: spotify: https://open.spotify.com/show/1rlAGRXCwLIJfQCQ5B3PYB?si=UmgsMBFkRfelCAm1E4Pd3QItunes - https://podcasts.apple.com/us/podcast/straight-talk-mind-and-muscle-podcast/id1315986446?mt=2


 
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Nicole McNelis is a licensed mental health therapist and perinatal mental health counseling specialist.  She is the founder of an award-winning counseling private practice in the suburbs of Philadelphia, Pennsylvania – where she also resides with her family. Passionate about supporting individuals through life transitions both big and small, Nicole helps her clients move through the overwhelm and exhaustion of juggling it all – all the time. Nicole has been featured as a mental health expert in print publications, online media, books, and podcasts. Serving as a Subject Matter Expert and Conference Presenter for Postpartum Support International, Nicole is honored to serve the perinatal mental health community.  For more information on Nicole and her practice, visit  www.nicolemcnelis.com. CONNECT DVORA ENTIN: Website: https://www.dvoraentin.com/ Instagram: https://www.instagram.com/dvoraentin YouTube: https://www.youtube.com/@misconceptionspodcast

In this episode of The Long Game Podcast, Alex Birkett speaks with Aashish Krishna Kumar, Director of Go-To-Market at Zuora, about startup pricing strategies, AI-driven changes in SEO, and the increasing importance of high-quality content. Aashish explains why early-stage startups should prioritize survival over pricing optimization and why pricing only becomes a growth lever after product-market fit. He also shares an optimistic perspective on SEO, arguing that traditional tactics like backlinks and keyword stuffing are fading while expert-driven content, multimedia formats, and brand authority will define future success. The conversation explores how businesses should adapt their strategies in the evolving digital landscape.Key TakeawaysStartup Pricing Priorities: Early-stage startups should focus on survival and product-market fit before optimizing pricing.AI's Impact on SEO: AI-driven search is changing how users engage with content, reducing reliance on traditional SEO tactics.Backlinks Losing Relevance: Google is prioritizing trust signals and content utility over paid link-building strategies.Shifting SEO Metrics: Marketers should move away from traffic as a key metric and focus on business impact and conversions.Rise of Digital PR: Brand mentions and expert-driven narratives are becoming stronger ranking signals than traditional backlinks.Multimedia SEO Growth: Video, images, and interactive content will play a bigger role in organic visibility and engagement.Brand Authority in SEO: Companies with strong brand recognition will have a competitive edge in search rankings.Show LinksVisit Aashish's YouTube channel GMT TalkConnect with Aashish Krishna Kumar on LinkedInConnect with Alex Birkett on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or TwitterPast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

MIRACLES AND BECOMING A BETTER HUSBAND/FATHER – MAURY ABREU (CHAPTER 2) | MAN OF PEACE PODCAST

China has approved the construction of what will become the world's largest hydropower dam in Tibet. Located in the lower reaches of the Yarlung Tsangpo river, it could generate three times more energy than the Three Gorges Dam – also built by China - and currently the worlds' biggest. This Inquiry examines how important hydropower is for China's economy, whether it will meet its climate goals and whether this new dam is a “safe project that prioritises ecological protection” as China claims. We look at how it'll be built, and why some in neighbouring countries have concerns. Presenter: Charmaine Cozier Producer: Vicky Carter Researcher: Katie Morgan Production Co-ordinator: Liam Morrey Technical producer: Craig Boardman Editor: Tara McDermottContributors: Brian Eyler, Director of the Energy, Water and Sustainability Programme at the Stimson Center, Washington DC Neeraj Singh Manhas, special advisor for South Asia at the Parley Policy Initiative, South Korea & Subject Matter Expert at the Centre for Joint Warfare Studies, HQ IDS, Ministry of Defence, Government of India Prof Mark Zeitoun, Director General of the Geneva Water Hub and professor of Water Diplomacy at the Geneva Graduate Institute, Switzerland Prof Cecilia Tortajada, Social and Environmental Sustainability at the University of Glasgow, Adjunct senior research fellow Lee Kuan Yew School of Public Policy, SingaporeImage credit: China News Service via Getty Images

MASCULINE DEVELOPMENT FOR SUCCESS – MAURY ABREU (CHAPTER 1) | MAN OF PEACE PODCAST

In this episode from our FDE+ Virtual Event, Ron Dermady shares transformative insights on branding, marketing, and media for recruiters. We delve into how recruiters can move away from traditional sales techniques and embrace digital outreach to build lasting engagement with candidates and clients.Ron explores the power of showcasing your true self, finding your unique voice, and leveraging social media to establish yourself as a subject matter expert. He introduces practical strategies like the "media flywheel" and "10, 4, 2 strategy" to help recruiters create purposeful, value-driven content that resonates. Set your recruiting goals for 2025 on the right path with actionable tips on how to craft, share, and amplify your professional voice on LinkedIn and other platforms.Stay tuned as we unpack the key takeaways from this informative session and empower you with the tools to propel your recruiting success in the coming year. Let's dive in!________________Follow Ron on LinkedIn: LinkedIn | Ron DermadyWant to learn more about Crelate? Book a demo hereFollow Crelate on LinkedIn: https://www.linkedin.com/company/crelate/Subscribe to our newsletter: https://www.crelate.com/blog/full-desk-experience

Send us a textIn this episode, we interview David Fitzpatrick, Vice President of Marketing at Modus Create, an IT services and consulting firm specializing in digital product engineering.What you'll learn in this episode:How to engage subject matter experts in content creation.Strategies to amplify individual and business expertise authentically.The importance of balancing brand cohesion with SME freedom.Tools and processes to streamline content ideation and distribution.The shift in content marketing towards community engagement over traditional gating.Tune in to explore how SMEs can elevate trust and authenticity in your marketing efforts!

In this Kitchen Side episode of The Long Game Podcast, Alex, Allie, and David are joined by Mark Lindquist to discuss the transformation of SEO and content marketing. They delve into the decline of traffic-based metrics, the rise of user-first strategies, and how AI-driven changes are forcing marketers to rethink content creation. Mark emphasizes treating content as a product, getting closer to the audience, and building strategies rooted in customer pain points. With actionable insights and reflections, this episode offers a roadmap for creating high-utility content in an evolving landscape.Key TakeawaysContent as a Product: High-performing content solves unmet user needs and aligns closely with customer pain points, moving beyond the old playbooks of keyword stuffing and traffic chasing.Shift from Traffic Metrics to Business Value: Traffic alone is no longer sufficient. Marketers must connect content efforts to measurable outcomes, such as leads, conversions, and revenue.AI and Generative Content's Role: AI is reshaping SEO by targeting top-of-funnel content, compelling marketers to focus on higher-value, utility-driven pieces.Operational Changes in Content Creation: Marketers must build closer relationships with customers and integrate cross-functional insights into their strategies to future-proof content efforts.Reframing Leadership Conversations: Present data that ties content performance to business outcomes, while acknowledging and adapting to the evolving search landscape.Show LinksConnect with David Khim on LinkedIn and TwitterConnect with Alex Birkett on LinkedIn and TwitterConnect with Allie Decker on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or TwitterWhat is Kitchen Side?One big benefit of running an agency or working at one is you get to see the “kitchen side” of many different businesses; their revenue, their operations, their automations, and their culture.You understand how things look from the inside and how that differs from the outside.You understand how the sausage is made. As an agency ourselves, we're working both on growing our clients' businesses as well as our own. This podcast is one project, but we also blog, make videos, do sales, and have quite a robust portfolio of automations and hacks to run our business.We want to take you behind the curtain, to the kitchen side of our business, to witness our brainstorms, discussions, and internal dialogues behind the public works that we ship.Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

In this episode of The Long Game Podcast, Alex Birkett speaks with Sean Ellis, the creator of the term "growth hacking" and a pioneer in startup growth strategies. Sean shares his insights on product-market fit, the fundamentals of sustainable growth, and how AI is reshaping the startup landscape. From his groundbreaking work at Dropbox and Eventbrite to the evolving nature of customer acquisition, Sean offers practical advice for founders and marketers. This episode explores balancing foundational principles with emerging technologies and strategies to achieve growth in an ever-changing environment.Key TakeawaysThe Sean Ellis Test for Product-Market Fit: A simple yet effective question: "How would you feel if you could no longer use this product?" A response rate of 40% or higher for "very disappointed" indicates strong product-market fit.AI Accelerates Growth but Doesn't Replace Fundamentals: While AI tools streamline processes, the foundational elements—solving real problems and aligning with customer needs—remain paramount.Retention and Word-of-Mouth as Growth Signals: Organic word-of-mouth and customer retention are better indicators of growth potential than surface-level tactics like referral programs.Tailoring Customer Onboarding: Match onboarding experiences to the specific use case that brought a customer to the product, enhancing retention and satisfaction.Erosion of Product-Market Fit: Competition and commoditization, especially in an AI-driven market, can weaken a product's position, necessitating continuous evolution.Practical Growth Strategies: Focus on high-value use cases for your most passionate customers, refine messaging to align with core benefits, and build a growth engine that scales sustainably.Show LinksVisit GoPractice or book a consultationConnect with Sean Ellis on LinkedInConnect with Alex Birkett on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or TwitterPast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

In this special Fireside Chat edition of The Long Game Podcast, Alex Birkett shares insights about building SEO strategies for startups with the Founders Common community. He discusses foundational steps, the evolution of SEO in the era of AI, and innovative approaches like product-led SEO and programmatic strategies. Alex emphasizes the importance of setting realistic expectations for SEO's nonlinear growth and highlights the value of intertwining branding, fast feedback channels, and data-driven content strategies to gain a competitive edge.Key TakeawaysStart with First Principles: Focus on creating valuable content that solves real problems for your target audience instead of over-optimizing for algorithms.Product-Led SEO Strategies: Examples like Zapier's integration pages demonstrate how to use product capabilities to create SEO-friendly content that directly serves customer needs.Evolving Beyond Old Playbooks: Traditional SEO tactics like broad, top-of-funnel guides are becoming less effective due to AI, featured snippets, and increased competition.Branding and SEO Interplay: Personal branding and LinkedIn activity help amplify SEO efforts and build trust signals in a competitive digital landscape.The Nonlinear Nature of SEO: SEO requires patience, with growth often compounding over the years rather than showing immediate returns. Founders should manage expectations accordingly.Scaling and Adapting Over Time: Begin with foundational content and backlinks. Over time, expand into programmatic SEO, personalized clusters, and long-tail permutations as resources grow.Show LinksConnect with Alex Birkett on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or TwitterPast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

Tom Renz is an attorney from Ohio conducting ‘Lawfare for Freedom' by fighting corruption surrounding the COVID-19 pandemic at state and federal levels. Find out more at https://renz-law.com and follow him at https://x.com/RenzTom Brandon Weichert is a former Congressional staffer and geopolitical analyst who is a contributor at The Washington Times, the Asia Times, and is a 19FortyFive Senior Editor. He is the author of Winning Space: How America Remains a Superpower (Republic Book Publishers), Biohacked: China's Race to Control Life (Encounter Books), and The Shadow War: Iran's Quest for Supremacy. Weichert occasionally serves as a Subject Matter Expert for the United States Department of Defense and other academic and private sector organizations. Follow him at https://TheWeichertReport.com and at https://x.com/WeTheBrandon. Read his book “Biohacked: China's Race to Control Life” at https://amzn.to/3DBZQeB 「 SUPPORT OUR SPONSORS 」 Find out more about the brands that make this show possible and get special discounts on Dr. Drew's favorite products at https://drdrew.com/sponsors  • FATTY15 – The future of essential fatty acids is here! Strengthen your cells against age-related breakdown with Fatty15. Get 15% off a 90-day Starter Kit Subscription at https://drdrew.com/fatty15 • PALEOVALLEY - "Paleovalley has a wide variety of extraordinary products that are both healthful and delicious,” says Dr. Drew. "I am a huge fan of this brand and know you'll love it too!” Get 15% off your first order at https://drdrew.com/paleovalley • THE WELLNESS COMPANY - Counteract harmful spike proteins with TWC's Signature Series Spike Support Formula containing nattokinase and selenium. Learn more about TWC's supplements at https://twc.health/drew 「 MEDICAL NOTE 」 Portions of this program may examine countervailing views on important medical issues. Always consult your physician before making any decisions about your health. 「 ABOUT THE SHOW 」 Ask Dr. Drew is produced by Kaleb Nation (https://kalebnation.com) and Susan Pinsky (https://twitter.com/firstladyoflove). This show is for entertainment and/or informational purposes only, and is not a substitute for medical advice, diagnosis, or treatment. Learn more about your ad choices. Visit megaphone.fm/adchoices

A Look Back at 2024 Description: Chantel, Liz and Kahm sit down and chat about all of the great podcast episodes and insights gathered from this past year. From their discussions around mortgages, insurance, and cybersecurity to the Centris Grant program and budgeting, they covered a lot in this past year. Not to mention, won an award in education for their podcast.If you have any questions you would like us to ask our Subject Matter Experts, send them our way to apennyforyourthoughts@centrisfcu.orgFollow Centris on Social!Facebook | Instagram | Twitter | LinkedInThis is another Hurrdat Media Production. Hurrdat Media is a podcast network and digital media production company based in Omaha, NE. Find more podcasts on the Hurrdat Media Network by going to HurrdatMedia.com or Hurrdat Media YouTube channel!

Joakim Valsinger is an Award-Winning Fitness Instructor and 2nd Generation Pilates Teacher who opened Bälans Pilates Studio in Perth, Scotland in 2005.A Swedish-born Australian, Joakim came to the UK in 1998. He is a former Australian Army Reserve SF Commando, Bondi Beach Surf Life Saver, and Territorial Army Physical Training Instructor. Joakim's son has a rare genetic condition called Prader Willi Syndrome which brings with it several challenges. Pilates has helped Albie improve his physical capacity, and the creativity required to keep Albie engaged and improving has taught Joakim a lot. This unique experience has honed Joakim's skills to achieve tangible results for clients through thoughtful applications of Pilates techniques. Joakim believes Pilates should be accessible, achievable, and assessable. Joakim has presented at Pilates conferences across the UK, Germany, Switzerland, Spain, Brazil, and the USA, as well as several online Conferences with international audiences. Joakim is an Educator for Lolita's Legacy, the Comprehensive Pilates Teacher Training program developed by his mentor. Students travel from around Scotland, the UK, Europe, and even Japan to attend his courses. He is also a regular presenter at Pilates Industry Conferences here and abroad. Before the birth of his son, Joakim was the expert on Pilates for the Military. Since learning to cope with Albie's disabilities, he now teaches other Pilates professionals Pilates for the Disabled Child. In 2023, Joakim was invited to work as a Subject Matter Expert with the US-based National Pilates Certification Program (NPCP) to help create their Certification Exam for Matwork Pilates Teachers.In this episode, we discover the following:What attributes make the best teachers and students?How Pilates has a positive impact on the mind-body connection.The main benefits of Pilates and how they can help someone with a disability.The value of listening with your eyes.With podcast host: Mark SephtonHope you'll enjoy the episode! Hosted on Acast. See acast.com/privacy for more information.

In the SLP space alone, there are over 300 kinds of certifications you can achieve in your professional development journey. While certifications are completely optional and a personal decision based on your goals and current work situation, there are certain standards to consider when browsing your options. One question to ask yourself is: “Is this certification accredited OR undergoing the accreditation process?” Creating an accredited certification program is not something one can randomly do or purchase. I know…who would have thought?! Accreditation is a rigorous, lengthy, and comprehensive process with multiple levels of accountability, subject matter experts, and psychometric methods. And the MSLP-C™ Certification is months away from being accredited! Friends, this was a pro cess.  We have shared a TON about the “why” behind this certification. In this week's podcast we discuss the “how”!  Lori Morgan, PhD, CCC-SLP and Manny Straehle, PhD - a psychometrician (and data wizard, in my opinion) - join me to dive into the nitty gritty about the accreditation & certifying exam process for the MSLP™  Certification including: how accreditation works why we need a psychometrician on the team why and how a certification exam is created (THIS was a doozy!!) the process of item-writing, research, and verification what the overall goal is with this optional certification. Tune in and prepare to be blown away by how much work was done to ensure we are offering the highest quality certification program available to medical SLPs!  Find out more about the MSLP-C™ Certification Program here: https://medslped.com/certification The post 350 – MSLP-C™ Certification Updates: Accreditation, Committees, and Subject-Matter Experts! appeared first on Swallow Your Pride Podcast.