Podcasts about subject matter experts

I want to extend a sincere thank you to Lieutenant Commander Kegan “SMURF” Gill, U.S. Navy (Ret.), former F/A-18 Super Hornet pilot, for making this connection possible with Justin SheehanKegan's commitment to helping high-performance professionals is phenomenal, and he continues to bring important voices and real-world experience to a wider audience. Kegan — I appreciate the trust and the bridge you built here.Justin Sheehan is a former SEAL Team Six operator, Brazilian Jiu-Jitsu instructor, and coach whose experience spans elite special operations, traumatic brain injury recovery, and high-performance training. His career placed him in environments where discipline, adaptability, and resilience were not concepts — they were survival requirements. Today, he applies those lessons to coaching athletes, civilians, and professionals seeking durability in both body and mind.Justin's perspective is shaped by hard realities. He speaks openly about the hidden toll of traumatic brain injuries — not only from combat, but from repeated concussive exposure through training, firearms use, and contact sports. The cumulative damage is often misdiagnosed, manifesting as depression, hormonal disruption, sleep issues, and cognitive decline. His message is direct: the small hits add up, and awareness, assessment, and recovery must be taken seriously.Discipline, in Justin's view, is not rigidity — it is maintenance. In military life, accountability is built in; in civilian life, it must be intentional. Sleep, nutrition, hydration, and consistent movement form the foundation of recovery and longevity. Alcohol, poor sleep, and inactivity erode performance faster than age ever will. Movement is medicine. Intensity — scaled to reality — preserves capability.He draws clear parallels between special operations and athletics: both involve trauma, recovery, stress adaptation, and mental resilience. Training must reflect reality. Live sparring, pressure testing, and scenario-based training build the mindset and competence required when stakes are real. Sport fighting has rules; self-defense does not. The goal is survival and creating the opportunity to escape.As a coach, Justin emphasizes humility, specialization, and continuous learning. Elite teams rely on experts; effective coaching requires knowing your limits and building networks of competence. He also stresses the importance of empowering others — especially women — with practical self-defense skills and the confidence to act under pressure.At its core, Justin Sheehan's message is about resilience built through discipline, awareness, and purposeful training. Protect the brain. Maintain the body. Train for reality. Stay adaptable. Capability is not preserved by accident — it is maintained through consistent, deliberate effort.

The Joint Readiness Training Center is pleased to present the one-hundredth-and-thirty-third episode to air on ‘The Crucible - The JRTC Experience.' Hosted by MAJ Marc Howle, the Brigade Senior Engineer / Protection Observer-Coach-Trainer, and MAJ Michael Stewart, BDE S-3 Operations OCT, from Brigade Command & Control (BDE HQ) on behalf of the Commander of Ops Group (COG). Today's guests are subject matter experts from the Brigade Command & Control task force: CPT Lowell Gothard is the Air Defense Support Element / Air-Ground Integration Element OCT (formerly the Air Defense Airspace Management / Brigade Aviation Element OCT), MAJ Edward Pecoraro the BDE S-2 Intelligence Officer OCT, CW2 Luis Alicea the Senior BDE Electronic Warfare Targeting Officer OCT, and CSM Bryan Jaragoske acting Command Sergeant Major of Operations Group (formerly BC2 CSM).   This episode examines how infantry brigade combat teams must reclaim reconnaissance and security as core competencies following the loss of cavalry squadrons. A central theme is that while the structure has changed, the requirement has not—brigades still must answer PIRs, develop NAIs, and shape the fight before committing combat power. Without a dedicated squadron headquarters to plan and synchronize reconnaissance, those responsibilities now sit squarely with the brigade staff. The discussion highlights friction points in intelligence architecture, reporting pathways, and the synchronization of collection assets, stressing that reconnaissance is no longer “someone else's problem.” Infantry battalions, multi-purpose companies (MPCs), and multi-functional reconnaissance companies (MFRCs) must all contribute to the reconnaissance fight, requiring commanders and staffs to deliberately task, synchronize, and integrate ground patrols, UAS, and other sensing capabilities.    The conversation also underscores the need to return to fundamentals—patrolling, reporting discipline, and combined arms integration across warfighting functions. Leaders emphasize that reconnaissance is not limited to scout formations; any element with the capability and proximity can be tasked to collect and report, provided it understands the task and purpose. Effective reconnaissance now demands tighter integration between S2, S3, aviation planners, and electronic warfare sections to sequence sensors, manage airspace, and fuse reporting into actionable intelligence. The key takeaway is clear: brigades must deliberately plan reconnaissance during MDMP, publish detailed reconnaissance guidance, and train these skills at home station. Without that discipline, formations risk fighting blind in LSCO.       Part of S13 “Hip Pocket Training” series.   For additional information and insights from this episode, please check-out our Instagram page @the_jrtc_crucible_podcast   Be sure to follow us on social media to keep up with the latest warfighting TTPs learned through the crucible that is the Joint Readiness Training Center.   Follow us by going to: https://linktr.ee/jrtc and then selecting your preferred podcast format.   Again, we'd like to thank our guests for participating. Don't forget to like, subscribe, and review us wherever you listen or watch your podcasts — and be sure to stay tuned for more in the near future.   “The Crucible – The JRTC Experience” is a product of the Joint Readiness Training Center.

The Joint Readiness Training Center is pleased to present the one-hundredth-and-thirty-second episode to air on ‘The Crucible - The JRTC Experience.' Hosted by MAJ Marc Howle, the Brigade Senior Engineer / Protection Observer-Coach-Trainer, and MAJ David Pfaltzgraff, BDE XO OCT (formerly the BDE S-3 Operations OCT), from Brigade Command & Control (BDE HQ) on behalf of the Commander of Ops Group (COG). Today's guests are JRTC's very own Unit Ministry Team: MAJ(CH) Sean Kitchens, CPT(CH) Byron Denman, SFC Malik Carrigan, and SFC Dannell Bing.   This episode focuses on the employment of Unit Ministry Teams (UMTs) in a combat training environment, highlighting both their doctrinal responsibilities and the persistent integration challenges observed at JRTC. A central theme is that UMTs possess two primary capabilities—religious support provision and commander advisement—yet often struggle with full integration into the staff process. The discussion emphasizes that advisement, particularly on morale, ethical climate, and the intangible health of the formation, is one of the chaplain's most critical contributions. However, without deliberate participation in battle rhythm events, shift-change briefs, MDMP touchpoints, and staff synchronization forums, UMTs can lose situational awareness and inadvertently become disconnected from the fight. Leaders note that successful teams deliberately synchronize internally, align with planning decision points, and ensure shared understanding between chaplain and religious affairs specialist to balance ministry presence with staff integration.    The episode also explores the evolving role of UMTs in LSCO, particularly in high-casualty, non-linear environments where mass casualty events, temporary interment operations, and distributed maneuver demand proactive planning rather than reactive presence. The panel highlights the paradigm shift from fixed FOB-based ministry during the Global War on Terror to a more mobile, forward, and flexible posture in LSCO. Best practices include “spring-loaded” religious support to reinforce high-threat sectors, pre-assault ministry to shape morale before decisive operations, and deliberate home-station training focused on operational staff proficiency rather than solely garrison requirements. Ultimately, the conversation reinforces that UMT effectiveness depends on integration, operational awareness, and the ability to anticipate where religious support will have the greatest impact across the battlefield.        Part of S13 “Hip Pocket Training” series.   For additional information and insights from this episode, please check-out our Instagram page @the_jrtc_crucible_podcast   Be sure to follow us on social media to keep up with the latest warfighting TTPs learned through the crucible that is the Joint Readiness Training Center.   Follow us by going to: https://linktr.ee/jrtc and then selecting your preferred podcast format.   Again, we'd like to thank our guests for participating. Don't forget to like, subscribe, and review us wherever you listen or watch your podcasts — and be sure to stay tuned for more in the near future.   “The Crucible – The JRTC Experience” is a product of the Joint Readiness Training Center.

This week, I had the incredible opportunity to sit down with Dr. Krista Fazio, a Doctor of Physical Therapy based in Portugal to discuss the evolving role of physical therapy, the importance of strength and mobility for longevity and pain reduction, and the rise of female practitioners.Train like an athlete. Move better. Feel stronger.
Dr. K is a Doctor of Physical Therapy based in Portugal who represents the modern evolution of her profession. Working with clients across performance, rehabilitation, and longevity, her work focuses on restoring strength, mobility, and resilience so people can return not just to baseline—but to capability.Her company, FitPhysio, Krista provides cutting-edge, science-backed rehab and training programs to clients both online and in-person. Her approach blends the best of physical therapy and strength training to help a wide range of clients... from professional athletes to individuals looking to rebuild strength, and optimize their movement for longevity. Krista's philosophy is simple but powerful: build strength and mobility to protect your joints, reduce pain, and preserve your body for the long run. Whether you're looking to get back to sport, stay pain-free, or simply move better in daily life, Krista delivers the expertise and personalized care to help you get there.What most people interpret as “tightness” is often weakness. The nervous system restricts motion when it senses instability. Build strength in those ranges, and the body unlocks pain-free movement.Krista does not adhere to the insurance-driven physical therapy model that prioritizes heat, ice, and temporary relief- Instead, her approach is active, progressive, and system-wide. Low back pain is rarely just a back issue. Hip instability, poor foot mechanics, rib positioning, weak glutes—everything connects. Treat the body as a system, not a symptom.Dr. Fazio has also embraced online care, demonstrating that effective assessment, coaching, and accountability can be delivered globally. In many cases, remote therapy increases ownership—clients see themselves move, understand their patterns, and take responsibility for progress.Her message is consistent: build strength. Train mobility with control. Strengthen the glutes. Stabilize the core. Progress deliberately. Longevity is not accidental—it is trained.This conversation is about modernizing physical therapy, reclaiming responsibility for your body, and building a structure that holds up under stress—for sport, for life, and for decades to come

The Joint Readiness Training Center is pleased to present the one-hundredth-and-thirty-first episode to air on ‘The Crucible - The JRTC Experience.' Hosted by MAJ Marc Howle, the Brigade Senior Engineer / Protection Observer-Coach-Trainer, and MAJ David Pfaltzgraff, BDE XO OCT (formerly the BDE S-3 Operations OCT), from Brigade Command & Control (BDE HQ) on behalf of the Commander of Ops Group (COG). Today's guests are subject matter experts from one of our infantry battalion task forces at JRTC: CPT Michael Boster is a Rifle Co Commander OCT, SFC John Corpier is an Infantry Platoon OCT, CPT Logan Wilson is the Fires Support Officer OCT for the TF, and MAJ Reed Ziegler is the Executive Officer XO from TF-1 (IN BN).   This episode examines the defense at echelon, focusing on how brigades and battalions design, build, and fight the main battle area (MBA) within the broader battlefield geometry. The panel breaks down the relationship between the security zone, the main battle area, and the brigade rear area, emphasizing that many defensive shortcomings stem from poorly defined boundaries—such as the forward edge of the battle area (FEBA), no-penetration lines, and rear area limits. Leaders discuss how units often conduct map reconnaissance without validating terrain on the ground, resulting in shallow defenses, limited depth (often only 500–1000 meters), and battle positions chosen based on where units culminate rather than where terrain is most advantageous. A recurring theme is that successful defense requires deliberate terrain analysis during planning, early reconnaissance, and continuous refinement between brigade and battalion to ensure obstacle plans, engagement areas, and maneuver graphics are coherent and mutually supportive.    The conversation also highlights common friction points across warfighting functions, particularly the integration of obstacles and fires. Units frequently fail to mass effects, synchronize mortars with field artillery, or prioritize high-payoff targets such as enemy breaching assets during defensive operations. Adjacent unit coordination is often weak, resulting in disconnected company engagement areas rather than a mutually supporting battalion fight. The panel reinforces that effective defense is not passive; it demands offensive action within the defense—shaping fires, clearly defined triggers, deliberate obstacle emplacement, and disciplined reporting. Ultimately, the episode underscores that depth, mutual support, and integration across maneuver, fires, engineers, and sustainment are what transform a static position into a resilient and lethal main battle area capable of stopping the enemy.        Part of S13 “Hip Pocket Training” series.   For additional information and insights from this episode, please check-out our Instagram page @the_jrtc_crucible_podcast   Be sure to follow us on social media to keep up with the latest warfighting TTPs learned through the crucible that is the Joint Readiness Training Center.   Follow us by going to: https://linktr.ee/jrtc and then selecting your preferred podcast format.   Again, we'd like to thank our guests for participating. Don't forget to like, subscribe, and review us wherever you listen or watch your podcasts — and be sure to stay tuned for more in the near future.   “The Crucible – The JRTC Experience” is a product of the Joint Readiness Training Center.

Dr. David “Wally” Walton is a retired Army Special Forces officer with 25 years of experience in the SF community. His career spans service with the 7th Special Forces Group, Joint Special Operations Command (JSOC), and the Special Warfare Center and School.Dr. Walton's extensive operational experience includes deployments to Iraq, Afghanistan, and across Latin America. Since retiring in 2013, he has transitioned into academia, teaching National Security Studies and Executive Leadership. His research portfolio covers Security Strategy, Organizational Culture and Dynamics, and Human Performance. He has a deep understanding of security studies, encompassing everything from tactical operations to strategic policy discussions.Currently an instructor at JSOC, Dr. Walton is a Subject Matter Expert in Special Forces Assessment and Selection. He specializes in Land Navigation, runs a prep program designed for SFAS candidates, and is the author of multiple books about preparing for SFAS. More about Dr. Walton:Website: https://tfvoodoo.com/Instagram: https://www.instagram.com/tf_voo_doo/Timestamps:00:00:23 Introduction to Dr. David Walton00:01:42 Changes within SFSS and Coaching00:20:22 Being Trained in Land Navigation00:30:43 Better Prepared Candidates00:53:34 The Sandman Event00:59:29 Selection Rates and Working Through the Stages01:05:23 No Dependencies in the SFSS Course01:09:47 The "Awaiting Training" Phase 01:11:33 What has Dr. David Walton Changed in Coaching?01:17:08 How Many Books has Dr. Walton Written?01:21:52 Books Everyone Should Read01:26:32 Outro

In this episode of The Long Game Podcast, Alex Birkett sits down with Josh Spilker, Head of Search Marketing at AirOps, to explore how content teams are evolving in response to AI, automation, and changing search behavior. Josh draws on his background in SEO, writing, and systems thinking to outline why traditional content marketing models are breaking down and what's replacing them.They discuss the concept of content engineering, including how workflows, brand context, and AI-assisted processes change the way teams create, refresh, and scale content. The conversation also covers identity shifts for marketers, the growing complexity of search surfaces, and where real differentiation and business value are created as content production becomes easier.Key TakeawaysContent engineering represents a shift from one-off content creation to building systems that manage, update, and scale content across channels.  AI lowers the marginal cost of content, but differentiation still comes from strategy, brand context, and human editorial judgment.  Modern content teams increasingly separate roles between content strategy and content engineering, even if one person covers both in smaller orgs.  The expansion of search surfaces and longer, more contextual queries increases demand for more specific and tailored content.  As traffic becomes less reliable as a KPI, teams need to focus more on conversion quality, brand presence, and downstream business impact.Show LinksVisit AirOps on LinkedInConnect with Josh Spilker on LinkedInConnect with Alex Birkett on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or TwitterPast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

On this episode of the Impressions Xchange podcast, we speak with six PRINTING United Alliance subject matter experts to gather their perspectives on what to expect in 2026 and moving forward. 

If you're enjoying the content, please like, subscribe, and comment! Anand's Links: Website: http://panandrao.com/ Podcast: https://aixhighered.com/ UMW: https://academics.umw.edu/center-for-ai/ Anand Rao is Professor and Chair of Communication and Digital Studies at the University of Mary Washington, where he founded the Center for AI and the Liberal Arts (CAILA). He serves as a Subject Matter Expert on AI Literacy for Oxford University Press and co-hosts the "AI x Higher Ed" podcast. _______________________ Follow us! @worldxppodcast Instagram - https://bit.ly/3eoBwyr @worldxppodcast Twitter - https://bit.ly/2Oa7Bzm Spotify - http://spoti.fi/3sZAUTG YouTube - http://bit.ly/3rxDvUL #ai #genai #artificialintelligence #intelligence #university #college #education #preparation #students #professor #career #tech #technology #communication #business #subscribe #explore #explorepage #podcastshow #longformpodcast #podcasts #podcaster #podcasting #worldxppodcast #viralvideo #youtubeshorts

The Joint Readiness Training Center is pleased to present the one-hundredth-and-twenty-ninth episode to air on ‘The Crucible - The JRTC Experience.' Hosted by MAJ Marc Howle, the Brigade Senior Engineer / Protection Observer-Coach-Trainer, and MSG Jared Cawthon, the BDE Fires Support NCOIC, from Brigade Command & Control (BDE HQ) on behalf of the Commander of Ops Group (COG). Today's guests are subject matter experts from across JRTC: MSG Austin Moss is the Senior Targeting NCOIC OCT from Brigade Command & Control (BDE HQ). SFC Ryan Bruno is the Battery 1SG OCT with TF Fires (FA BN / DIVARTY). And 1SG Mark Varley is a Company First Sergeant OCT with TF-3 (IN BN).   This episode explores the practical and philosophical differences between Sergeant's Time Training (STT) and Leader's Time Training (LTT), arguing that the debate is less about terminology and more about ownership, trust, and purpose. The discussion emphasizes that STT is a critical venue for developing junior NCOs as trainers—forcing them to understand tasks to standard, plan instruction, and build confidence in leading Soldiers. When NCOs own training, they develop the skills required to train, certify, and mentor at higher echelons later in their careers. However, the episode also highlights a recurring friction point: junior NCOs often struggle when training is not clearly nested within commander intent or unit METL priorities, leading to well-intentioned but misaligned training that does not advance the formation toward its operational objectives.    The conversation further addresses best practices for balancing STT and LTT, advocating for a blended approach where commanders provide direction and protect time, while NCOs execute and innovate within that framework. Key themes include the importance of white space for creativity, competition among NCOs to improve training quality, and leader presence during training—not to take over, but to observe, coach, and provide meaningful AARs. The panel stresses that protected training time is essential, especially in high-tempo units, and that much effective training requires minimal resources if leaders are deliberate and disciplined. Ultimately, the episode reinforces that STT succeeds when leaders trust NCOs, give them clear intent, and hold them accountable—producing formations that are more competent, confident, and prepared for the demands of combat.       Part of S13 “Hip Pocket Training” series.   For additional information and insights from this episode, please check-out our Instagram page @the_jrtc_crucible_podcast   Be sure to follow us on social media to keep up with the latest warfighting TTPs learned through the crucible that is the Joint Readiness Training Center.   Follow us by going to: https://linktr.ee/jrtc and then selecting your preferred podcast format.   Again, we'd like to thank our guests for participating. Don't forget to like, subscribe, and review us wherever you listen or watch your podcasts — and be sure to stay tuned for more in the near future.   “The Crucible – The JRTC Experience” is a product of the Joint Readiness Training Center.

The Joint Readiness Training Center is pleased to present the one-hundredth-and-twenty-eighth episode to air on ‘The Crucible - The JRTC Experience.' Hosted by MAJ Marc Howle, the Brigade Senior Engineer / Protection Observer-Coach-Trainer, and MAJ David Pfaltzgraff, BDE XO OCT (formerly the BDE S-3 Operations OCT), from Brigade Command & Control (BDE HQ) on behalf of the Commander of Ops Group (COG). Today's guests are subject experts are mainly from the Task Force Aviation (CAB) at JRTC: MAJ Steven Yates is the BDE S-6 Signal OCT from the Brigade Command & Control Task Force (BDE HQ). CW2 Brendan Henske is the Unmanned Systems OCT, CW3 Sean Deegan is the Aviation Mission Survivability Expert OCT, and CPT William Landrum is an Attack Aviation / Close Combat Attack OCT from TF Aviation (CAB).   This episode examines the persistent challenges of integrating aviation enablers into brigade and division operations, emphasizing that most failures stem from planning, communications, and relationship gaps rather than technical limitations alone. A central theme is that aviation routinely enters the fight late, under-integrated, and without a shared understanding of the supported unit's command-and-control architecture. Units struggle to establish effective PACE plans, COMSEC alignment, and interoperable mission command systems, often discovering incompatibilities only once operations are underway. The discussion highlights how compressed timelines, lack of habitual relationships, and insufficient lead time for satellite access, Link 16, and network approvals create cascading effects that degrade air-ground integration. The episode reinforces that if aviation and ground forces cannot communicate reliably, they cannot synchronize maneuver, fires, or protection—turning aviation from a force multiplier into a liability.    The conversation also explores best practices for enabler integration, stressing that success is driven by commander emphasis and deliberate preparation at home station. Effective formations establish habitual training relationships, exchange LNOs early, rehearse air-ground communications repeatedly, and validate both digital and analog common operating pictures. Particular attention is given to the importance of shared graphics, airspace coordination, and rehearsed battle drills for degraded or denied communications. The panel underscores that enabler integration is not the responsibility of a single staff section; it requires commanders, S3s, S6s, aviation staffs, and supported units to collectively own the problem. The key takeaway is clear: aviation integration in LSCO succeeds when it is planned early, rehearsed often, and treated as a core warfighting task—not an afterthought added during RSOI or once units are already in contact.      Part of S13 “Hip Pocket Training” series.   For additional information and insights from this episode, please check-out our Instagram page @the_jrtc_crucible_podcast   Be sure to follow us on social media to keep up with the latest warfighting TTPs learned through the crucible that is the Joint Readiness Training Center.   Follow us by going to: https://linktr.ee/jrtc and then selecting your preferred podcast format.   Again, we'd like to thank our guests for participating. Don't forget to like, subscribe, and review us wherever you listen or watch your podcasts — and be sure to stay tuned for more in the near future.   “The Crucible – The JRTC Experience” is a product of the Joint Readiness Training Center.

In this Kitchen Side episode of The Long Game Podcast, Alex and David are joined by Nick Lafferty from Profound to unpack how teams are navigating AI search visibility amid shifting metrics, attribution challenges, and unclear best practices.They discuss how companies choose which prompts to track, why case studies in AI search are hard to define and share, where brand and citations fit into AI-generated answers, and what organizational bottlenecks are preventing teams from acting on AI search insights.Key TakeawaysPrompt selection matters, but most teams underestimate how much customer language and internal feedback should shape what they track in AI search.AI search case studies are difficult to standardize because visibility depends heavily on prompt framing, attribution models, and competitive sensitivity.Revenue and self-reported attribution remain the most reliable signals as clicks, impressions, and rankings become less dependable.Problem-based prompts frequently surface brand recommendations, even when users don't explicitly ask for tools or products.Citation share acts as an influence layer, shaping future AI responses even when a brand isn't directly recommended in the output.Brand-building activities upstream of content can meaningfully impact AI visibility by associating a company with specific problem spaces.AI search ownership is increasingly cross-functional, spanning growth, SEO, PR, comms, and product marketing rather than a single team.Internal resourcing and approval processes are major bottlenecks, especially for off-site efforts like Reddit and YouTube.Show LinksVisit Profound on LinkedInConnect with Nick Lafferty on LinkedInConnect with David Khim on LinkedIn and TwitterConnect with Alex Birkett on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or TwitterWhat is Kitchen Side?One big benefit of running an agency or working at one is you get to see the “kitchen side” of many different businesses; their revenue, their operations, their automations, and their culture.You understand how things look from the inside and how that differs from the outside.You understand how the sausage is made. As an agency ourselves, we're working both on growing our clients' businesses as well as our own. This podcast is one project, but we also blog, make videos, do sales, and have quite a robust portfolio of automations and hacks to run our business.We want to take you behind the curtain, to the kitchen side of our business, to witness our brainstorms, discussions, and internal dialogues behind the public works that we ship.Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

The Joint Readiness Training Center is pleased to present the one-hundredth-and-twenty-seventh episode to air on ‘The Crucible - The JRTC Experience.' Hosted by MAJ Marc Howle, the Brigade Senior Engineer / Protection Observer-Coach-Trainer, and MAJ David Pfaltzgraff, BDE XO OCT (formerly the BDE S-3 Operations OCT), from Brigade Command & Control (BDE HQ) on behalf of the Commander of Ops Group (COG). Today's guests are subject experts from the Brigade Command & Control Task Force (BDE HQ) at JRTC: MAJ Steven Yates is the BDE S-6 Signal OCT, MAJ Michael Stewart is the incoming BDE S-3 Operations Officer OCT, MAJ Edward Pecoraro is the Senior Brigade S-2 Intel OCT, MAJ Adeniran Dairo is the Brigade S-4 Logistics OCT, CW3 Michael Horrace is the Senior Targeting OCT, and SFC Benjamin Pealer is the Brigade CEMA NCOIC OCT.   **There was a technical issue during transcoding and a group image had to be utilized inside of “live” video due to a file corruption. Thanks for your understanding in advance.**   The Joint Pacific Multinational Readiness Center (JPMRC) is the Army's premier combat training center for preparing joint and multinational forces to fight and win in the Indo-Pacific region. Designed to replicate the complexity of LSCO in an archipelago environment, JPMRC challenges units across dense jungle, mountainous terrain, and dispersed islands while integrating land, sea, air, space, cyber, and the electromagnetic spectrum. To execute these demanding training rotations, JPMRC relies on the expertise of the Joint Readiness Training Center, drawing on JRTC Observer-Coach-Trainers and OPFOR subject-matter experts through borrowed manpower to provide realistic opposition and doctrinally grounded feedback to rotational units.     This episode examines the unique challenges of conducting large-scale combat operations in an archipelago environment, highlighting how terrain, distance, weather, and dispersion fundamentally reshape operations across all warfighting functions. A recurring theme is that island and jungle terrain compresses the fight vertically and horizontally, limiting mobility corridors, restricting observation, and degrading traditional ISR advantages. Dense vegetation and complex terrain reduce the effectiveness of aerial and space-based sensors, forcing units to rely more heavily on dismounted reconnaissance, local security, and detailed terrain analysis. Communications planning emerges as a critical friction point, as triple-canopy jungle and mountainous terrain degrade line-of-sight and satellite-dependent systems, requiring deliberate EMS analysis, redundant pathways, and adaptive low-signature solutions. Across the board, the panel reinforces that archipelago operations demand more time, more reconnaissance, and more deliberate planning than continental fights.    The discussion also underscores how LSCO in an island chain is inherently joint, non-contiguous, and resource-constrained, placing a premium on integration and disciplined execution. Sustainment challenges dominate the problem set: moving personnel, equipment, fires, and supplies across multiple islands requires improvisation, redundancy, and acceptance that weather and the enemy will disrupt even the best plans. Fires and maneuver are constrained by limited positioning options, making predictability a vulnerability and forcing commanders to think in terms of infiltration, distributed operations, and attacking systems and nodes rather than massed formations. Mission command and detailed graphics become essential, as junior leaders may operate semi-independently with limited communications for extended periods. The episode reinforces a clear takeaway: archipelago LSCO magnifies friction across every domain, rewarding formations that plan in detail, rehearse relentlessly, empower subordinate leaders, and integrate effects across land, sea, air, space, and the electromagnetic spectrum.     Part of S13 “Hip Pocket Training” series.   For additional information and insights from this episode, please check-out our Instagram page @the_jrtc_crucible_podcast   Be sure to follow us on social media to keep up with the latest warfighting TTPs learned through the crucible that is the Joint Readiness Training Center.   Follow us by going to: https://linktr.ee/jrtc and then selecting your preferred podcast format.   Again, we'd like to thank our guests for participating. Don't forget to like, subscribe, and review us wherever you listen or watch your podcasts — and be sure to stay tuned for more in the near future.   “The Crucible – The JRTC Experience” is a product of the Joint Readiness Training Center.

Discover how to create newsletters that people actually want to open by combining the efficiency of AI with the authentic voice of your internal experts. In this episode of Content Amplified, Ben sits down with Olivia Martinez to discuss how Mission uses specific GPTs to ghostwrite for their leadership while maintaining a personal touch. Olivia breaks down the exact strategies used to increase open rates by over 15% and click-through rates by 3%.Key takeaways from this episode include:How to train a GPT to mimic the specific tone and cadence of a Subject Matter Expert.Why human review is a non-negotiable step in the AI content workflow.The data-backed reason you should send newsletters from a specific person rather than a brand name.A proven "1-2-3" newsletter structure (1 Big Idea, 2 Things to Check Out, 3 Things I'm Loving) that boosts engagement.Strategies for building relationships with busy executives to get them involved in content creation.About Olivia MartinezOlivia Martinez is the Director of Partner Marketing and Communications at Mission, a CDW company and AWS premier tier partner. With a background starting in healthcare administration, Olivia now focuses on growing influence with AWS sellers and overseeing Mission's external storytelling through PR, social media, and newsletters.Connect with Olivia and MissionLinkedIn: https://www.linkedin.com/in/oliviamartinez431/Mission Website: https://www.missioncloud.com/Text us what you think about this episode!

WELCUM to Season 12 !!! And with that, welcum to our very own ACDC UNIVERSITY! Anong sex topic ang gusto mong include natin sa LESSON PLAN? Anong sex topic ang pwede kang maging GUEST LECTURER? Anong sex topic ang may pwede kang i-recommend sa amin na SUBJECT MATTER EXPERT? Magkakaroon ka ng MASTER'S DEGREE IN SEX & PLEASURES this season! Hosted on Acast. See acast.com/privacy for more information.

Rob Ingram, Inside McDojo Life: Real Self-Defense vs. Rule-Based FantasyFounder of McDojo Life3rd Degree Karate Black BeltCo-founder of academysafe.orgThis week, I had the incredible opportunity to sit down with Rob Ingram, known globally as McDojo Life. He has spent nearly three decades inside the martial arts world as a practitioner, instructor, and insider. With 28 years of experience across multiple disciplines, and a 3rd Degree Karate Black Belt, he has become one of the most visible voices exposing corruption, abuse, and fraud.We spoke about an amazing range of topics, from Sarah Haspel's brilliant invention - “The BESTIE” co-designed by a Rocket Scientist, safety from sexual predators for kids and females in martial arts, founding a USA wide database of convicted and fake “senseis”, Tim Kennedy the green beret turned UFC fighter to Pressure Testing martial arts for real world self defence!Rob's work shines a light on a hard truth: martial arts in the United States operates largely without regulation, allowing unqualified and dangerous individuals to assume positions of authority—often over children.Beneath the glossy surface of martial arts the industry—especially in the United States—faces serious challenges: lack of regulation, abuse of authority, and even criminal behavior. His response was not just criticism and calling them out, he took action. As co-founder of Academy Safe, Rob is on a mission to solve this- in his words:“At Academy Safe, we are driven by a deep commitment to protecting martial artists from abuse, assault, and the inherent risks that exist in the absence of federal or state regulations. Founded to address the unsettling prevalence of sexual assault, abuse, and rape in martial arts, our mission is to create safe, supportive, and secure environments for students across the United States.As a non-profit organization, our primary focus is the development of a national registry of martial arts academies. This registry will establish a new benchmark for safety, holding academies to strict standards designed to protect both students and staff.”Equally important to Rob is the preservation of martial arts as something real and functional. He stresses that training must extend beyond tradition and competition rules into pressure-tested, real-world applicability. His message is consistent: if a system or weapon fails under stress, it fails—regardless of how good it looks in theory.This is a necessary conversation about integrity, accountability, and what martial arts should stand for and I loved how authentic, real and passionate this conversation got!

Making the jump from trusted expert to first-time manager can feel exciting, confusing, and a little lonely. In this episode, you will hear how leadership really starts long before the job title changes, through informal influence, everyday decisions, and the way you show up for your colleagues. If you are already the “go-to” person on your team, or want to be, this conversation will help you recognise your existing leadership, avoid common traps, and take the next confident step toward management.www.schmied.be

The Joint Readiness Training Center is pleased to present the one-hundredth-and-twenty-fourth episode to air on ‘The Crucible - The JRTC Experience.' Hosted by MAJ Marc Howle, the Brigade Senior Engineer / Protection Observer-Coach-Trainer, and MAJ David Pfaltzgraff, BDE XO OCT (formerly the BDE S-3 Operations OCT), from Brigade Command & Control (BDE HQ) on behalf of the Commander of Ops Group (COG). Today's guests are two subject experts of the military decision making process at JRTC: MAJ Brent Paish and MAJ Michael Stewart. MAJ Paish is an Australian Army Exchange Officer serving as the S-3 Operations Officer OCT for TF-3 (IN BN). MAJ Stewart is the incoming BDE S-3 Operations Officer OCT for BC2 (BDE HQ).   This episode focuses on the often-skipped but foundational MDMP step: Receipt of Mission, arguing that many downstream planning failures stem from rushing or ignoring this phase. The discussion highlights why staffs frequently bypass receipt of mission—time pressure, overconfidence, and a desire to jump straight into “productive” planning products—while overlooking its true purpose: baselining the staff, establishing shared understanding, and setting conditions for disciplined execution. Key friction points identified include assuming everyone has read and interpreted the order the same way, failing to properly define task and purpose, and neglecting to separate immediate operational requirements from future planning tasks. Without a deliberate receipt-of-mission process, units routinely miss critical outputs such as a meaningful WARNORD, a coherent planning timeline, and early identification of specified and implied tasks.    The episode also explores best practices observed at JRTC, emphasizing the value of a receipt-of-mission huddle to synchronize the staff, clarify roles, and prevent siloed planning. Effective units use this moment to align planning horizons, assign responsibilities, and ensure subordinate elements can begin parallel planning in accordance with the 1/3–2/3 rule. The panel stresses that receipt of mission is not a formality but a force-multiplier that enables tempo, prevents stagnation, and supports timely movement and transitions once units are already in contact. By deliberately executing this step, commanders and staffs reduce friction, improve mission analysis quality, and create the shared understanding required to operate effectively in LSCO under compressed timelines and degraded conditions.    Part of S13 “Hip Pocket Training” series.   For additional information and insights from this episode, please check-out our Instagram page @the_jrtc_crucible_podcast   Be sure to follow us on social media to keep up with the latest warfighting TTPs learned through the crucible that is the Joint Readiness Training Center.   Follow us by going to: https://linktr.ee/jrtc and then selecting your preferred podcast format.   Again, we'd like to thank our guests for participating. Don't forget to like, subscribe, and review us wherever you listen or watch your podcasts — and be sure to stay tuned for more in the near future.   “The Crucible – The JRTC Experience” is a product of the Joint Readiness Training Center.

Premise In this podcast episode, we host India's biggest and best Executive Coach Shital Kakkar Mehra. She has trained more than 1000 CxO's and more than 40000 leaders about how to develop their executive presence. We talk about how the we lead and what is expected from us shifts as we continue to grow in our careers and what makes us successful early in our career is no longer enough when we become managers (managing people) and it changes again, when we start leading managers and agains shifts when we start leading functions and organisations. Apart from all the technical skills and the ability to make decisions and lead their team, we all also need what is called "Executive Presence". Let's figure out what it is and how can one go about developing it within ourselves. Lessons from the Conversation 1. The Invisible Ceiling In the high-stakes world of executive leadership, the ascent to the top is frequently compared to climbing Mount Everest. Reaching the "Base Camp" of your career requires physical stamina, technical aptitude, and raw motivation. However, as any seasoned strategist will tell you, the skills required to reach Base Camp are fundamentally insufficient for the final push to the Summit. To reach the peak—the C-suite—leaders must pivot from reliance on technical expertise to the mastery of "Executive Presence." This is the intangible "X-Factor" that distinguishes a high-performing manager from a true leader. Without it, even the most brilliant minds hit an invisible ceiling, possessing the data but lacking the gravitas to influence the board. 2. The "Hygiene Factor" Fallacy At senior levels, technical brilliance and intellectual capability are no longer competitive advantages; they are "hygiene factors." Much like basic cleanliness in a hospital, these traits are expected baseline requirements. They provide the foundation, but "presence" provides the leverage. To diagnose where a leader's impact is stalling, we utilize the POISE formula. This framework treats leadership as an iceberg: while 90% of your value (technicality) lies beneath the surface, the 10% that is visible (physicality) is what dictates whether others are willing to dive deeper. P – Physical Presence: The visual semiotics of leadership. Packaging and body language serve as the primary point of visibility, signaling readiness and authority. O – Online Presence: Your digital equity. This encompasses how you project authority on screen, in digital communications, and across professional social networks. I – Influencer Skills: The bedrock of executive maturity. This involves the strategic ability to say "no," the discernment to listen, and the emotional intelligence to navigate complex stakeholder landscapes. S – Stage Presence: The "General's Skill." Historically, battles were won not just by army size, but by a leader's ability to communicate a vision that galvanized the ranks. E – Engagement Presence: Relationship capital. The intentional building of networks within and outside the organization to ensure visibility, which remains the primary driver of opportunity. 3. The 33% Impact Tax: Why Your "Camera Off" Policy is Killing Your Career In the post-pandemic landscape, leadership impact is governed by the Triple V Formula: Visual: How you look and the environment you project. Verbal: The specific vocabulary and syntax you employ. Vocal: The modulation and delivery of your voice. If you choose to keep your camera off during virtual engagements, you are effectively paying a 33% tax on your potential impact. In a remote environment, your face is your most mobile and expressive tool for building trust. Showing up "camera ready" is a signal of professional respect and interpersonal equity. "I'm not Fox Studios. I'm not calling you to launch your Hollywood career… just switch on the camera so that we can build a good working relationship... when you look like you're ready for business, it says, 'Of course, I respect you and I'm serious about my work.'" Shital Kakkar Mehra 4. The 30-Second Rule: Why Preparation Trumps "Winging It" There is a persistent myth in corporate circles that executive presence is impromptu and that either you have it or you dont. In reality, the most seamless presence is the result of rigorous preparation - Pre-meeting Research. A leader's success in a high-stakes meeting is determined in the first 30 seconds. If you establish context and confidence immediately, the remaining 29 minutes and 30 seconds flow with ease. To achieve this, adopt the "Newspaper Headline" approach: speak in punchy, high-impact bullet points first, then deep-dive into the details only when you have secured the audience's interest. True "impromptu" excellence is a performance. Much like professional comedy, which relies on hours of perfecting timing and scripts, executive presence is the result of anticipating tangents and preparing intelligent questions before the first word is spoken. 5. Death by PPT vs. The Performance of Leadership Traditional "Death by PPT" is a symptom of a leader who has failed to transition from a Subject Matter Expert to a Performer. Slides should be reserved for visual evidence—graphs, photos, or videos—never as a teleprompter. Once you take the stage, you are a performer charged with managing the energy of the room. The most critical, yet often neglected, tool in this performance is voice modulation: Volume: Use loudness for emphasis, but remember that a whisper can often draw an audience in more effectively. Pitch: Varying your high and low notes prevents the "monotone fatigue" that causes audiences to disengage. Tone: In both professional and personal spheres, tone is the primary driver of conflict. Just as a large percentage of marital disputes are caused by how something was said rather than what was said, a leader's tone can either build a bridge or incite a defensive response. 6. The Evolution of the Alpha: From Autocrat to Cultural Steward The "Alpha" leader of the early 2000s—the autocratic command-and-control figure—is obsolete. Modern leadership requires a significant mindset shift, particularly for leaders in their 40s and 50s who were trained in a different era. Today's workplace often spans five distinct generations, each with varying expectations regarding mental health, empathy, and mutual respect. The role of the leader has evolved from being the primary source of value to being the "Guard" or Cultural Steward or a Facilitator for the flow of information and decision making. Your job is to ensure the team is cared for and the environment is psychologically safe so that they can deliver the value. Empathy is no longer a "soft skill"; it is a core requirement for retention and performance in a multi-generational landscape. 7. The "Silent" Skill: Mastering the Power of the Pause The ultimate hallmark of executive maturity is the ability to stop talking. It is a profound linguistic coincidence that the words "Listen" and "Silent" are composed of the exact same letters. The "Power of the Pause" allows for perspective. It gives your audience time to process your "newspaper headlines" and gives you the space to buy time and breathe. This intentionality is what transforms a person into a brand. Every leader must recognize that they are the CEO of their own personal brand, and every brand requires strategic investment, promotion, and consistent visibility to remain relevant. Reflection and the pause lead to intentionality. Are you currently content remaining at the Base Camp, or are you ready to begin the specialized training required for the Summit? In Conclusion In conclusion, I would say that every stage of the leadership ladder (individual contributor, managing people, managing managers, managing functions and managing organisations) each require new skills to be learnt, in addition to what we have already mastered at the existing level. One that that becomes even more critical is our ability to show up and be seen, heard and trusted by the teams that we lead. Building a strong executive presence goes a long way in achieving this. You can watch the entire conversation on YouTube here. https://youtu.be/-rW0SgP9LxU

In this episode of the Crazy Wisdom podcast, host Stewart Alsop sits down with Josh Halliday, who works on training super intelligence with frontier data at Turing. The conversation explores the fascinating world of reinforcement learning (RL) environments, synthetic data generation, and the crucial role of high-quality human expertise in AI training. Josh shares insights from his years working at Unity Technologies building simulated environments for everything from oil and gas safety scenarios to space debris detection, and discusses how the field has evolved from quantity-focused data collection to specialized, expert-verified training data that's becoming the key bottleneck in AI development. They also touch on the philosophical implications of our increasing dependence on AI technology and the emerging job market around AI training and data acquisition.Timestamps00:00 Introduction to AI and Reinforcement Learning03:12 The Evolution of AI Training Data05:59 Gaming Engines and AI Development08:51 Virtual Reality and Robotics Training11:52 The Future of Robotics and AI Collaboration14:55 Building Applications with AI Tools17:57 The Philosophical Implications of AI20:49 Real-World Workflows and RL Environments26:35 The Impact of Technology on Human Cognition28:36 Cultural Resistance to AI and Data Collection31:12 The Bottleneck of High-Quality Data in AI32:57 Philosophical Perspectives on Data35:43 The Future of AI Training and Human Collaboration39:09 The Role of Subject Matter Experts in Data Quality43:20 The Evolution of Work in the Age of AI46:48 Convergence of AI and Human ExperienceKey Insights1. Reinforcement Learning environments are sophisticated simulations that replicate real-world enterprise workflows and applications. These environments serve as training grounds for AI agents by creating detailed replicas of tools like Salesforce, complete with specific tasks and verification systems. The agent attempts tasks, receives feedback on failures, and iterates until achieving consistent success rates, effectively learning through trial and error in a controlled digital environment.2. Gaming engines like Unity have evolved into powerful platforms for generating synthetic training data across diverse industries. From oil and gas companies needing hazardous scenario data to space intelligence firms tracking orbital debris, these real-time 3D engines with advanced physics can create high-fidelity simulations that capture edge cases too dangerous or expensive to collect in reality, bridging the gap where real-world data falls short.3. The bottleneck in AI development has fundamentally shifted from data quantity to data quality. The industry has completely reversed course from the previous "scale at all costs" approach to focusing intensively on smaller, higher-quality datasets curated by subject matter experts. This represents a philosophical pivot toward precision over volume in training next-generation AI systems.4. Remote teleoperation through VR is creating a new global workforce for robotics training. Workers wearing VR headsets can remotely control humanoid robots across the globe, teaching them tasks through direct demonstration. This creates opportunities for distributed talent while generating the nuanced human behavioral data needed to train autonomous systems.5. Human expertise remains irreplaceable in the AI training pipeline despite advancing automation. Subject matter experts provide crucial qualitative insights that go beyond binary evaluations, offering the contextual "why" and "how" that transforms raw data into meaningful training material. The challenge lies in identifying, retaining, and properly incentivizing these specialists as demand intensifies.6. First-person perspective data collection represents the frontier of human-like AI training. Companies are now paying people to life-log their daily experiences, capturing petabytes of egocentric data to train models more similarly to how human children learn through constant environmental observation, rather than traditional batch-processing approaches.7. The convergence of simulation, robotics, and AI is creating unprecedented philosophical and practical challenges. As synthetic worlds become indistinguishable from reality and AI agents gain autonomy, we're entering a phase where the boundaries between digital and physical, human and artificial intelligence, become increasingly blurred, requiring careful consideration of dependency, agency, and the preservation of human capabilities.

This week, I had the incredible opportunity to sit down with Danny Green. The last interview to publish for 2025!4 x World Champion Professional Boxer.Founder of the Coward's Punch Campaign.Co-Founder of UBXDanny rose from a working-class upbringing in Perth to become one of Australia's most respected world boxing champions, representing his country at the Commonwealth Games and the Sydney Olympics before conquering the professional ranks on the global stage.Along the way, Danny forged a reputation not just for power in the ring, but for relentless mental toughness, discipline, and resilience under pressure. From the brutal realities of dropping 3 weight classes and fighting through broken hands and cracked ribs, to navigating the difficult transition from amateur to professional boxing, his career became a long study in perseverance, self-belief, and adapting without losing your core identity.Beyond competition, Danny reflects on the people who kept him grounded — His wife Nina- his family, lifelong friends, and a strong personal foundation that mattered more than titles. He contrasts the mindset of old-school fighters with modern athletes, sharing hard truths about toughness, accountability, and what separates those who last from those who fade.Since retiring, Danny has continued to lead with purpose. Through his Stop The Coward Punch campaign, he has worked to reduce senseless street violence, and through You Box Boxing & Strength Gyms, he is passing on hard-earned lessons to the next generation. Now focused on family, legacy, and impact beyond sport, Danny Green's story is ultimately about authenticity, responsibility, and becoming harder to break — in the ring and in life.This is a powerful show, with a powerful man, blending old school hard man mentality with the love and care for fellow humans that Danny now fights for. I know you'll love listening to it as much as I did interviewing him. He is the only boxer from Australia to win four professional boxing world titles in three weight divisions. One of the highest profile athletes in the country, his devastating power and aggressive instincts earned him the well known moniker ‘The Green Machine'.P.S. Don't forget to follow Danny's Stop the Coward Punch Campaign- Links are in the show notes!

In this Kitchen Side episode of The Long Game Podcast, Alex Birkett and the team unpack a question that's coming up more and more: who actually “owns” being found in AI search—and what AI visibility means for modern marketing teams. They explore why the “AI is killing SEO” debate misses the point, and how AI search is collapsing traditional channel boundaries while changing how buyers discover brands.They also dig into what's actually being cannibalized (undifferentiated, consensus content), how teams should rethink success metrics as clicks get harder to track, and what the velocity vs. quality debate looks like now—especially as some teams bet on subject-matter depth while others bet on scaled output with AI-assisted production.Key TakeawaysAI isn't “killing SEO” so much as reducing the value of undifferentiated, consensus content that used to earn easy traffic.Losing traffic doesn't automatically mean losing business value—teams should validate impact through conversions, leads, and pipeline, not sessions alone.AI visibility is increasingly a composite outcome of everything a company publishes and does (content, comms, brand, product, reviews, community, and customer experience).Measurement is getting harder as discovery shifts to “dark” channels (e.g., AI tools) and attribution breaks—teams may need new proxies and self-reported attribution.“Listicles dominate AI citations” may be partly a prompt and sampling bias problem—inputs strongly shape outputs and visibility reporting can be manipulated.The hardest visibility problem is higher up the funnel: influencing problem-aware searches before buyers even know what category or solution to ask for.Content teams are splitting into different bets: deep, SME-led quality (often from people who've done the job) vs. high-velocity production supported by AI.A modern in-house writer role trends toward “jack of all trades” output (research, PR-like writing, CEO comms, etc.), using AI to lower marginal cost without collapsing quality control.Show LinksConnect with David Khim on LinkedIn and TwitterConnect with Alex Birkett on LinkedIn and TwitterConnect with Allie Decker on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or TwitterWhat is Kitchen Side?One big benefit of running an agency or working at one is you get to see the “kitchen side” of many different businesses; their revenue, their operations, their automations, and their culture.You understand how things look from the inside and how that differs from the outside.You understand how the sausage is made. As an agency ourselves, we're working both on growing our clients' businesses as well as our own. This podcast is one project, but we also blog, make videos, do sales, and have quite a robust portfolio of automations and hacks to run our business.We want to take you behind the curtain, to the kitchen side of our business, to witness our brainstorms, discussions, and internal dialogues behind the public works that we ship.Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

Parenting and addiction are not two words you want in the same sentence, but unfortunately, addiction happens, and thus, parents need to know the facts about it. The Inherited Pattern of Addiction Addiction isn't just about individual choices; it often stems from generational patterns and dysfunction. Many people facing addiction today can trace their struggles back to influences and events in their family history. The interplay of epigenetics and unresolved emotional issues can shape how children are raised and how they handle challenges, impacting their potential for addiction. Recognizing Warning Signs in Children Parents might wonder what the early indicators of their child's potential addiction could be. It's essential to pay attention to changes in behavior, such as shifts in interests, friend groups, or academic performance. Unexplained isolation, carrying certain items everywhere, or noticeable changes in physical appearance can also signal underlying issues. Always trust your instincts; if you suspect something, there's often a valid reason behind it. The Role of Anxiety and Emotional Neglect Balancing Boundaries with Understanding Handling Older Children and Adult Addiction Relapse During the Holiday Season Holidays can amplify stressors, leading to a spike in relapses. Increased pressure, financial strain, and family dynamics can overwhelm someone in recovery. Families can support their loved ones by keeping celebrations manageable and straightforward, and avoiding substances that might trigger a relapse. Planning and open discussions about expectations can alleviate holiday-induced anxiety, helping maintain sobriety. Faith as a Pillar in Recovery About Kim Castro Kim Castro is committed to helping individuals, families, treatment programs, and addiction counselors develop and grow. She utilizes cutting-edge treatment modalities to deliver a gold standard of clinical care. For over a decade, Kim was the Executive Director of Recovery Outfitters, Inc. Kim is a certified master's-level counselor and certified clinical supervisor who instructs counselors seeking or maintaining credentials. She earned a master's degree in Conflict Management and a bachelor's degree in psychology from Kennesaw State University. Kim is recognized as a Subject Matter Expert in the field of addiction, even helping to revise the international master's-level certification for addiction counseling. In addition, she integrates both Faith-based and Clinical approaches to addiction treatment. Website for Kim Castro Read the full show notes and access all links. Additional Resources Download Kim's Guide on Helping vs. Enabling Book Recommendation: Boundaries by Dr. Henry Cloud and Dr. John Townsend

This week, I had the incredible opportunity to sit down with Rachel Godfrey- Blonde. Wild. Spiritual. Disruptive. Delusionally Optimistic.

Rachel is a former physiotherapist, professional trainer, and high-performance mentor with over 19 years of experience operating at the intersection of health, strength, and leadership. She has built multiple performance consulting and digital businesses, advised senior executives and entrepreneurs, and had her work published globally in outlets including Oxygen Magazine, Shape, Cosmopolitan, Men's Fitness, Entrepreneur.com, the Sydney Morning Herald, and The National UAE. Known as the “A-Players Mentor” and co-director of Chase Life Consulting, Rachel has earned a reputation for working with people who operate at the top — and who refuse to be managed with soft answers.At the core of Rachel's work is a simple but confronting question: do you want kindness, or do you want nice? Raised as a tomboy in Wales, forged through rugby, and shaped early in her career by treating severely injured soldiers in a military ICU, Rachel learned that real performance is built through emotional resilience, personal responsibility, and doing the minimum effective work required — not endless grind. Her coaching blends scientific precision with deep identity and mindset work, challenging high-achieving women (especially over 35) to rebalance strength, femininity, and self-worth without abandoning ambition.Today, Rachel mentors executives and entrepreneurs to align body, business, and identity through strength training, intelligent supplementation, and direct, no-nonsense coaching. Her work focuses on sustainable performance, fast belief-building wins, and teaching clients how to lead with both power and awareness. This episode is an unfiltered conversation about trauma, discipline, mindset, and what it actually takes to perform at a high level — without losing yourself in the process.P.S. Don't forget to follow Rachel on Instagram @rachelgodfrey and check out Chase Life Consulting and The House of Onyx for more resources and coaching. Links are in the show notes!

This episode features Christopher Brumm, Cyber Security Architect at glueckkanja AG.With 15+ years in IT security, Chris has worked across Microsoft's security portfolio and beyond, moving from network and data-center defense into deep identity work with Active Directory and Entra ID. He's now an identity SME, a GK Identity Community moderator, a frequent community speaker, and a regular writer on security and identity.In this episode, Chris explores the limitations of Active Directory security and how Microsoft's new Global Secure Access directly addresses those gaps. He breaks down how zero trust principles and granular controls work in practice, and why connecting on-prem servers to the cloud is now simpler and safer. Chris shows how this shift strengthens defenses by enforcing access through identity-first policies instead of outdated network-centric models.This is a clear, field-tested walkthrough of why hybrid identity security needs a new playbook, and how Global Secure Access helps teams close the holes attackers rely on most.Guest BioFor over 15 years, Christopher Brumm has been immersed in IT security topics, possessing extensive knowledge and practical experience in the Microsoft Security Portfolio and beyond. Over the years, he has progressed from network and data center topics to Active Directory and Entra ID, delving deeper into identity security. Today, he is a Subject Matter Expert for Identity in the Security Team and a moderator of the GK Identity Community. He regularly speaks at community events and publishes blog posts on security and identity topics. Chris's latest passion is Global Secure Access, where the themes of identity, security, and networking converge to enable a comprehensive Zero Trust approach.Guest Quote “It's not realistic to modernize protocols like Kerberos or SMB to support MFA and device compliance... but we have an option to control the network layer.”Time stamps01:07 Meet Christopher Brumm: Microsoft Security MVP and CISSP02:00 The Hybrid Identity Attack Playbook06:03 Active Directory vs. Entra ID: The Security Gap09:02 Breaking Down Global Secure Access11:58 What This Looks Like for Real Users16:17 Bringing Zero Trust to the Network Layer17:50 What You Need to Deploy Global Secure Access20:48 Conclusion and Final ThoughtsSponsorThe HIP Podcast is brought to you by Semperis, the leader in identity-driven cyber resilience for the hybrid enterprise. Trusted by the world's leading businesses, Semperis protects critical Active Directory environments from cyberattacks, ensuring rapid recovery and business continuity when every second counts. Visit semperis.com to learn more.LinksConnect with Christopher on LinkedInLearn more about glueckkanja AGWatch Christopher's talk at HIPConf 2025Connect with Sean on LinkedInDon't miss future episodesLearn more about Semperis

Firstly I would like to thank my friend and all around amazing human Judd Lienhard for introducing me to LMNT while we were in Texas at his gym and podcast studio formaking this amazing episode happen. You can reach him at https://www.juddlienhard.com/This week, I had the incredible opportunity to sit down with Luis Villaseñor- the co-founder of KetoGains and a driving force behind the formulation of LMNT and a Co- Founder.In his words “After years of coaching people who were doing everything ‘right' and still failing, I started asking a simple question: what's the one variable we're all missing? The answer wasn't exotic or complicated. It was basic physiology. Humans don't run on willpower—they run on electrolytes. And when you fix the foundation, performance, clarity, and resilience follow. Good science isn't proprietary knowledge; it's practical common sense. That principle became the backbone of everything I create.””Luis is a co-founder of LMNT, a hydration company built on evidence, not marketing mythology; the architect of the KetoGains Protocol; and a globally respected educator in metabolic health, training, and nutrition. Born and raised in México, he has dedicated his career to teaching people how to build stronger bodies through simple principles applied with discipline and consistency.Luis has spent the last two decades at the intersection of nutrition, human performance, and real-world metabolic science. As the co-founder of KetoGains and a driving force behind the formulation of LMNT, he has guided tens of thousands of people—from everyday parents to elite athletes—through some of the most challenging physiological transitions of their lives. His influence helped reshape modern understanding of low-carb performance, electrolyte balance, and strength training, long before the wider industry caught up.

Ultra-processed foods – think packaged snacks, frozen meals and hot dogs – have become dietary staples due to their convenience, affordability and aggressive marketing. However, these foods have low to no nutritional value and can contribute to significant health issues like obesity, diabetes, heart disease and colorectal cancer. In this episode of Further Together, three of ORAU's subject matter experts – Diane Krause, Brenda Blunt and Jennifer Reynolds – talk about a recently published white paper on social listening and perceptions of ultra-processed foods. Improving diet quality is a critical goal of the Make America Healthy Again Agenda promulgated by Robert F. Kennedy, Jr., U.S. Health and Human Services secretary. Our experts talk in detail about the white paper and what their findings mean for future research and policy initiatives. A feature story on the white paper, Insights from Social Media Conversations on X about Ultra-Processed Foods and Recommendations for Health Communications, along with a link to the paper itself, can be found here: https://www.orau.org/blog/programs/maha-gaining-insight-into-what-people-think-about-ultra-processed-foods-through-social-listening.html

Send us a textABA on Tap is proud to present Matt Tapia (Part 2 of 2):Matt Tapia is a dually-credentialed professional, holding licenses as both a Licensed Marriage and Family Therapist (LMFT) in Arizona and California and a Board Certified Behavior Analyst (BCBA). This unique background allows him to offer a comprehensive, integrated perspective on mental health and behavior, drawing from both clinical counseling and applied behavior analysis.Matt's therapeutic approach is heavily influenced by third-wave behavioral therapies, including Acceptance and Commitment Therapy (ACT), Dialectical Behavior Therapy (DBT), Mindfulness, and Cognitive Behavioral Therapy (CBT). His work focuses on helping individuals, couples, and families navigate a broad spectrum of challenges, such as anxiety, depression, trauma, relationship issues, life transitions, and caregiving stress, particularly for those within the autism and neurodivergent communities.In addition to his clinical practice, Matt serves as a Subject Matter Expert for the Behavior Analyst Certification Board (BACB) where he helps develop and review national exam questions for aspiring BCBAs and RBTs. He holds a master's degree in Counseling Psychology from Santa Clara University and is an active member of several professional organizations, including the Association for Contextual Behavioral Science (ACBS). With a commitment to meeting clients where they are, Matt uses a collaborative, team-based approach to help people build meaningful and fulfilling lives.Support the show

Send us a textABA on Tap is proud to present Matt Tapia (Part 1 of 2):Matt Tapia is a dually-credentialed professional, holding licenses as both a Licensed Marriage and Family Therapist (LMFT) in Arizona and California and a Board Certified Behavior Analyst (BCBA). This unique background allows him to offer a comprehensive, integrated perspective on mental health and behavior, drawing from both clinical counseling and applied behavior analysis.Matt's therapeutic approach is heavily influenced by third-wave behavioral therapies, including Acceptance and Commitment Therapy (ACT), Dialectical Behavior Therapy (DBT), Mindfulness, and Cognitive Behavioral Therapy (CBT). His work focuses on helping individuals, couples, and families navigate a broad spectrum of challenges, such as anxiety, depression, trauma, relationship issues, life transitions, and caregiving stress, particularly for those within the autism and neurodivergent communities.In addition to his clinical practice, Matt serves as a Subject Matter Expert for the Behavior Analyst Certification Board (BACB) where he helps develop and review national exam questions for aspiring BCBAs and RBTs. He holds a master's degree in Counseling Psychology from Santa Clara University and is an active member of several professional organizations, including the Association for Contextual Behavioral Science (ACBS). With a commitment to meeting clients where they are, Matt uses a collaborative, team-based approach to help people build meaningful and fulfilling lives.Support the show

In this Kitchen Side episode of The Long Game Podcast, the Omniscient team dives into a wide-ranging discussion on trust, research quality, and marketing visibility in an AI-driven world. They start with epistemology—what makes research “good” or “bad”—and reflect on how flawed correlations can mislead marketers. The team then unpacks their recent Winter study on how B2B buyers use LLMs like ChatGPT in the purchase journey, revealing that while LLMs are common early in research, peer feedback and brand transparency are essential in final decisions. They also explore the evolution of SEO into GEO/AEO, discuss organizational roles and feedback loops, and propose new cross-functional models for digital visibility in a world of probabilistic, AI-generated content.Key TakeawaysNot All Research Is Trustworthy: Internal/external validity and sample bias can distort marketing data—marketers need stronger research literacy.Correlation ≠ Causation: Data trends, especially in AI visibility, often include spurious relationships—interpret with caution.LLMs Are Entry Points, Not Final Decision Tools: While many B2B buyers start with AI search, they turn to peers and review sites before converting.Transparency Beats Perfection: Buyers trust brands that clearly state who they serve, what they do, and where they fall short.GEO Relies on Accuracy: Incorrect or outdated online information can mislead LLMs—fixing this improves visibility and conversions.Sentiment and Product Reality Matter: Negative perception from bad UX or old reviews isn't a marketing problem—it's a product and comms one.AEO Needs Cross-Functional Ownership: Teams like PR, content, SEO, and product marketing must collaborate to influence LLM visibility.A New Role May Be Needed: “Digital visibility lead” or a cross-team committee could help unify efforts across brand, SEO, and off-page strategy.Show LinksConnect with David Khim on LinkedIn and TwitterConnect with Alex Birkett on LinkedIn and TwitterConnect with Allie Decker on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or TwitterWhat is Kitchen Side?One big benefit of running an agency or working at one is you get to see the “kitchen side” of many different businesses; their revenue, their operations, their automations, and their culture.You understand how things look from the inside and how that differs from the outside.You understand how the sausage is made. As an agency ourselves, we're working both on growing our clients' businesses as well as our own. This podcast is one project, but we also blog, make videos, do sales, and have quite a robust portfolio of automations and hacks to run our business.We want to take you behind the curtain, to the kitchen side of our business, to witness our brainstorms, discussions, and internal dialogues behind the public works that we ship.Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

Firstly I would like to thank my friend and podcast sponsors Samantha and Shaun Sargent of STAIT FOR MEN for making this amazing episode happen.This week, I had the incredible opportunity to sit down with Mark Direen,, a former soldier and special forces operator with the Australian SAS.- turned Author, Adventurer and Public speaker.Mark's journey from military service to adventuring, public speaking, and writing is nothing short of inspiring. Here are some key takeaways from our conversation that I think you'll find both intriguing and motivating:We discuss the evolution of purpose, identity, and connection. He reflects on the challenges of transition, the value of adventure and resilience, and the importance of controlling what you can in life. Mark offers practical advice on embracing new experiences, maintaining authenticity, and applying lessons from high-stress environments to everyday challenges, inspiring listeners to live more fully and intentionally.He shares his journey of evolving purpose from military service to inspiring others through adventure and storytelling. We covered- The Importance of Adventure, life experiences and challenges. Whether it's climbing mountains or starting a new business, these adventures teach us resilience and positivity.Transitioning from Military to Civilian Life: Mark opens up about the challenges of leaving the military and how he maintained his sense of purpose and identity. Control the Controllables: A recurring theme in our discussion was the importance of controlling what you can in life. From military operations to everyday challenges, maintaining control over the small things can lead to greater success and safety.Learning from Adversity: Mark shares how he turns difficult experiences into positive learning moments. His approach to debriefing himself and extracting lessons from tough times is something we can all apply to our own lives.Getting Blown Up: Yes, you read that right. Mark recounts the harrowing experience of driving over an IED and how his training kicked in to keep him functioning in a life-threatening situation.Travel Safety Tips: For those of you who love to travel, Mark offers practical advice on staying safe abroad, from getting travel insurance to learning self-defense and maintaining situational awareness.Mark's journey is a testament to the power of resilience, adventure, and living authentically and I hope you enjoy our chat as much as I did

In this episode of The Long Game Podcast, Alex Birkett interviews Noah Greenberg, CEO of Stacker, a content distribution platform that helps brands turn owned content into earned media. They dive into the paradigm shift from SEO (Search Engine Optimization) to GEO (Generative Engine Optimization) and how brands can optimize for visibility in AI-powered interfaces like ChatGPT and Gemini. Noah shares how earned media, brand mentions, and distribution at scale are becoming the new backlinks, and how the lines between PR, content, and SEO are blurring. From Google's disappearing traffic to ChatGPT's probabilistic answers, this is a deep dive into the future of organic visibility and media strategy in the AI era.Key TakeawaysSEO Is Evolving into GEO: The goal is no longer just ranking on Google—it's being cited and surfaced in AI-powered responses.Earned Media Drives AI Visibility: PR, brand mentions, and syndicated content now influence whether LLMs cite your brand.Distribution Increases Surface Area: Publishing content broadly boosts the probability of being included in AI-generated answers.PR Is Cool Again: The rise of AI search has revived interest in press releases and third-party citations as visibility tools.SEO, Content, and PR Must Merge: Teams need to collaborate across departments to drive brand visibility in AI environments.Impact Is Visible—Fast: A single article syndicated through Stacker can be cited in AI search results within 24 hours.Measurement Models Are Changing: Traditional KPIs like backlinks and traffic are giving way to visibility, trust, and AI mentions.Founders Should Think Like Media Companies: Being the source of truth—and distributing it widely—is key to staying top-of-mind.Show LinksConnect with Noah Greenberg on LinkedInConnect with Alex Birkett on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or TwitterPast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

POCKET MENTOR REPLACES OUTDATED TRAINING AND SLASHES ONBOARDING TIME WITH 24/7 VOICE-BASED EXPERT SUPPORT THAT TRAINS, GUIDES, AND TROUBLESHOOTS WHILE YOUR TEAM WORKS, KEEPING EVERY SHIFT PERFORMING LIKE YOUR BEST ONE. This is Automotive Ecosystem on ATI

In this episode we're joined by Lt Col Matt Johns MBE, Commanding Officer of a reserve signals regiment. After commissioning in 2006 he has completed postings in Germany, Kenya and the UK as well as 3 tours or Afghanistan, during one of which he helped set up the Afghan Army National Officer Academy and coach/mentor the first Afghan Directing Staff team. He also spent time as a platoon commander at Royal Military Academy Sandhurst, training the next generation of officers. In the civilian world he has co-founded Fieri Leadership, harnessing the leadership skills and experiences he learned throughout his career. He shares the importance of getting pace setting right, how leaders should enable the team in order to build their own bonds, experiences of leading experts who are more technically skilled than you, cynicism within the army and civilian worlds, and the importance of character and shared purpose within a team.

In this Kitchen Side episode of The Long Game Podcast, the Omniscient Digital team explores the tension between moving fast and making smart decisions. Speed is often praised in startups and growth environments, but it can lead to thrashing, burnout, and wasted effort when misapplied. Through reflections on agency work, in-house roles, and working with clients, they examine how to balance urgency with focus, and how strategic patience—paired with tactical speed—can create real momentum. They also share real-world SEO and AI examples of teams pivoting too fast, chasing trends, and missing out on compounding gains due to lack of prioritization, alignment, or decisiveness.Key TakeawaysSpeed ≠ Thrashing: Speed is powerful—but not when it means jumping between tactics without a long-term direction.Experimentation Requires Discipline: The best teams move quickly within a defined portfolio of experiments, not across constant strategic shifts.AI and SEO Demand New Timelines: Understanding how long it takes to see results from AI Overviews or SEO changes is critical for smart investment.Strategic Decisions Need Time: Channel or strategy-level shifts should have space to breathe—tactical pivots can happen faster.Avoid Becoming the Bottleneck: Leadership speed often comes down to fast approvals, trust, and timely delegation.Portfolio Thinking Beats All-In Bets: High-performing orgs allocate some resources to R&D and experimentation while maintaining core execution.Alignment Enables Flow: Teams that communicate clearly and early across departments unlock faster execution and reduce friction.Show LinksConnect with David Khim on LinkedIn and TwitterConnect with Alex Birkett on LinkedIn and TwitterConnect with Allie Decker on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or TwitterWhat is Kitchen Side?One big benefit of running an agency or working at one is you get to see the “kitchen side” of many different businesses; their revenue, their operations, their automations, and their culture.You understand how things look from the inside and how that differs from the outside.You understand how the sausage is made. As an agency ourselves, we're working both on growing our clients' businesses as well as our own. This podcast is one project, but we also blog, make videos, do sales, and have quite a robust portfolio of automations and hacks to run our business.We want to take you behind the curtain, to the kitchen side of our business, to witness our brainstorms, discussions, and internal dialogues behind the public works that we ship.Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

Part of ZeroNow's Conversations expert panel discussion series, this session delivers a high-stakes look at the unique challenges of protecting sports and special events. From high school stadiums to large-scale community gatherings, these events bring excitement—and potential vulnerabilities. Our panel of security experts, law enforcement leaders, and event planners will share proven strategies for threat assessment, crowd management, emergency response coordination, and integrating new security technologies. Attendees will walk away with actionable steps to close security gaps, strengthen response plans, and ensure the safety of athletes, performers, staff, and spectators—no matter the size or profile of the event.Guest PanelistsGreg ShafferFounder & CEO·Shaffer Security GroupGreg is internationally recognized as a Subject Matter Expert on the phenomena of Active Shooter & Violence. His best-selling book, "Stay Safe - Security Secrets for Today's Dangerous World" provides his extensive knowledge on how to survive critical incidents. He is a renowned expert on physical security, special event security planning & operations, executive protection operations & training, counter-kidnapping & travel safety, police tactics, and tactical firearms training. His twenty-year career in the FBI included six years on their elite Hostage Rescue Team (HRT) where he received enhanced training and worked alongside our government's special mission units across the globe, to include Iraq, Yemen, East Africa, & Southeast Asia.During his tenure as the Supervisor of the Dallas (Texas) FBI Joint Terrorism Task Force, Greg was responsible for developing the security plans for numerous high-profile, high-threat, special events to include the NFL Super Bowl, NBA Championship series, NBA All-Star Game, MLB World Series, and numerous NCAA, PGA, NASCAR events.Greg is also a nationally recognized public speaker (www.GregShafferSpeaks.com) traversing across the U.S. providing lectures, training, and motivational programs to corporate meetings, trade shows, conferences, and board meetings.Greg has earned the Arlington Police Medal of Merit and the Office of the Director of National Intelligence (ODNI) Investigation Excellence Award for his outstanding investigative work on national security matters.Greg is a veteran of the United States Coast Guard where he served for eleven years and commanded the USCG Cutter Point Steele (WPB 82359).Charles ButlerDistrict Safety Manager·Rock Island Milan School DistrictCharles Butler is currently the District Safety Manager for the Rock Island Milan School District. He served the high school for 18 years as Head of Security and Family Liaison. His district is very intentional about safety in the attempt to keep all stakeholders safe.Chief Valdimir TalleyDecatur Public SchoolsChief Valdimir Talley serves as Chief of Police and Director of Safety and Security for Decatur Public Schools in Illinois. A 36-year law enforcement veteran, he brings deep experience in policing, investigations, and crisis response, including service with the FBI's Joint Terrorism Task Force. Since transitioning into school safety leadership, Chief Talley has focused on building proactive security programs grounded in prevention, community engagement, and collaboration. His work emphasizes training, communication, and preparedness to ensure a safe and supportive learning environment for all students and staff.Support ZeroNow and ZeroNow's programs by visiting www.ZeroNow.org

Firstly I would like to thank my friend and podcast sponsor Shaun Sargent of STAIT FOR MEN for making this amazing episode happen.This week, I had the honor of speaking with Mike Bates- Former MOD Covert Operations Leader, Commando & Brazilian Jiu Jitsu Black Belt turned solo ocean rower, community builder and entrepreneur.There's no-one in the world with Mike's experience.Mike brings exceptional credibility: he served two decades in the UK's Royal Marines and the Ministry of Defence, rising to become a human-intelligence specialist and covert counter-terrorism operations leader ( AKA James Bond, and leading other Bond teams) and was the first officer in the MOD to pass all the required front-line counter-terror courses.Following that elite career, he turned ultra-endurance athlete, completing the 3,000-mile solo row across the Atlantic in just 46 days 6 hours 10 minutes — the fastest Briton and first solo finisher of the Talisker Whisky Atlantic Challenge. He now co-founds and leads the mission-driven community Unify Men (and its predecessor brand NXT45) focused on men's health, connection, and transformation. His core insight is powerful:The ultimate act of courage for a man is vulnerability.
Strength isn't proven by suppressing emotion — it's shown in connection, authenticity, and the bravery to face one's own trauma. Mike's lived experience (in covert ops, ultra-endurance rowing, and men's transformation) underpins that insight. Through immersing men in nature, building safe circles, practicing martial arts (like Brazilian Jiu Jitsu), and emphasising fundamentals such as sleep and relinquishing ego, he provides a roadmap for modern masculinity.Today, Mike's work with Unify Men gives fathers and men a tribe, creates spaces where men can share truth without shame, and champions that the smartest fight is the one you don't take. He emphasises: prioritise sleep, step outside (into nature), get comfortable with vulnerability, de-escalate ego, and start telling the truth about what you feel.Bottom line:
This isn't another “tough guy” message — it's a call to men to live longer, love deeper, and lead better. Mike shows that real power comes when a man stops pretending…and starts connecting. Today, Mike is a man on a mission to help others to become the best version of themselves. Drawing on his own unique, remarkable experiences he inspires and empowers others to live life without limits.

Firstly I would like to thank my friend and expert Alan Brosnan for making this amazing episode happen.This week, I had the honor of speaking with René Ashford- a VICTOR of years of abuse, René's mission and mandate is clear - to save lives! Repeated sexual assaults, multiple violent relationships and addictions to drugs and alcohol led René down a dark and lonely path which included multiple suicide attempts, the earliest when she was only 9 years old.René is now the Australian Ambassador for the National Association of Adult Child Abuse Survivors (NAASCA) and a most amazing human who has gone on to become an inspiring Australian author and Public Speaker who has turned her harrowing experiences of child abuse into a powerful mission to educate and protect others.René's story is a powerful reminder that we can all play a part in protecting children and breaking the cycle of abuse. Her book, Battlescars are Beautiful: From Victim To Victory, is a must-read for anyone seeking to understand and combat child abuse.She offers practical advice on child safety, including teaching body boundaries, using correct anatomical terms, and empowering children to say no.René addresses breaking the silence around abuse, the importance of support networks, and her ongoing work helping others heal.The episode is a moving call to action for education, transparency, and protecting vulnerable children.We talked about the topics ofThe Power of Transparency: Early Education on Body Safety: Recognising Abuse: Empowering Children: Breaking the Cycle: Practical Actions for Parents and Caregivers: Teaching Body Safety Early: Using Correct Terminology: Respect Consent: Vigilant Parenting.We mentioned famous personalities in the s space such as former 22 SAS ( Special Air Service ) soldier Big Phil Campion,, Former West Australia Police Officer Kristi McPhee, and former guests on the show world record holder Brooke McIntosh, and Delta Force Commander and Author of “The Common Sense Way” Pete Blaber.I hope you find this episode as enlightening and inspiring as I did. Let's continue to have these important conversations and work together to create a safer world for our children.In her words.. “Survivors are not defined by their experiences, nor are they limited by them. Anyone can rise beyond adversity with the right mindset, and it begins with a decision to do whatever it takes, for as long as it takes.”Her journey can be discovered and understood in her incredibly powerful and inspiring book which has received rave reviews and is endorsed by mental health professionals, counsellors, war veterans, and law enforcement. René's story is gripping, raw and profound – and yet another reminder of the power of the human spirit to overcome life's greatest challenges.

How to Become so Strong and Independent You're Irresistible  Exercise After 50? You've Been Lied To.  This week on Midlife Love Out Loud, I sat down with fitness expert Debra Atkinson—and wow, did she drop truth bombs.  We covered: Why the old “more cardio, fewer calories” approach is sabotaging your health The real formula for staying strong, vibrant, and injury-free in midlife How resistance training boosts mood, energy, AND even libido Why “don't hurt me” is the #1 unspoken request women have when they exercise—and how to finally feel safe + powerful in your body If you've ever felt frustrated that what used to work for your fitness isn't working anymore, this episode is your reset button. Hormone Balancing Exercise Coach and 41-year Fitness Expert Debra Atkinson has helped over 275,000 women “flip” their 2nd half with vitality and energy they want. Bestselling author of You Still Got It, Girl: The After 50 Fitness Formula for Women; Navigating Fitness After 50 and Hot, Not Bothered, Debra hosts Flipping 50 TV and The Flipping 50 Show, with more than 4M downloads. Atkinson is a Certified Strength & Conditioning Coach, Medical Exercise Specialist and prior Senior Lecturer in Kinesiology. She's also a Subject Matter Expert recognized by the American Council on Exercise, AARP, Washington Post, Prevention Magazine, and USA Today to name a few. Her Tedx talk is titled Everything Women in Menopause Learned About Exercise May Be a Lie. What free gift (if you have one) would you like to offer? And what is the link? 5 Day Flip https://www.flippingfifty.com/5dayflip Facebook and Instagram links/URLs? @flipping50tv for both https://www.flippingfifty.com   Learn more about Junie here: https://www.midlifeloveoutloud.com

What's the missing gap between the promise of AI in the future of work and its actual adoption? What is the difference between the organizations that spend millions on technological advances that ultimately fail and those that can unlock unprecedented innovation? You'll learn the one thing that makes a difference in this episode.EPISODE SUMMARY:"WHAT YOU WILL LEARN:Most companies are approaching AI completely backwards. We're going to talk about what actually breaks organizations when they adopt AI — and the human-centered approach that puts them back together. You'll hear how high-achievers in HR and organizational development are sabotaging their own AI initiatives by focusing on the technology instead of the people who use it. We unpack the emotional mechanics behind why leaders make costly AI decisions, and the critical thinking skills that separate successful adoption from expensive failure.If you've ever felt overwhelmed by AI's rapid evolution but couldn't name exactly what felt wrong about your approach, this episode will offer some insight from someone who's built a framework that flips traditional AI adoption on its head — putting human-centered design at the core of artificial intelligence strategy. Our guest shares the one mindset shift that separates organizations thriving with AI from those drowning in it. We're diving into the intersection of artificial intelligence and human-centered design, exploring why the future belongs to leaders who can balance automation with authentic human connection. Let's rethink your AI strategy.***ABOUT OUR GUEST:Wayne Williams is the Founder of Prospective Tech and a Subject Matter Expert on AI and Human Centered Design. He is a co-author of the White Paper “The Intersection of AI and Human Centered Design” and “Connecting the Dots to Entrepreneurship."" Wayne serves as a board advisor for The Harvard Business Review Advisory Council, The Center for Science in the Public Interest, Yale's School of the Environment, and ACLU, and was an advisor to The White House Council on Hunger, Nutrition, and Health.***FIND OUR GUEST HERE:www.prospectivetechpa.org/***IF YOU ENJOYED THIS EPISODE, CAN I ASK A FAVOR?We do not receive any funding or sponsorship for this podcast. If you learned something and feel others could also benefit, please leave a positive review. Every review helps amplify our work and visibility. This is especially helpful for small, women-owned, boot-strapped businesses. Simply go to the bottom of the Apple Podcast page to enter a review. Thank you!Subscribe to my free newsletter at: mailchi.mp/2079c04f4d44/subscribeWork with me one-on-one: calendly.com/mira-brancu/30-minute-initial-consultationConnect with me on LinkedIn: www.linkedin.com/in/MiraBrancuLearn more about my services: www.gotowerscope.comGet practical workplace politics tips from my books: gotowerscope.com/booksAdd this podcast to your feed: www.listennotes.com/podcasts/the-hard-skills-dr-mira-brancu-m0QzwsFiBGE/https://www.prospectivetechpa.org/Tune in for this innovative conversation at TalkRadio.nyc or watch the Livestream by Clicking Here.

In this episode of Crazy Wisdom, host Stewart Alsop talks with Jared Zoneraich, CEO and co-founder of PromptLayer, about how AI is reshaping the craft of software building. The conversation covers PromptLayer's role as an AI engineering workbench, the evolving art of prompting and evals, the tension between implicit and explicit knowledge, and how probabilistic systems are changing what it means to “code.” Stewart and Jared also explore vibe coding, AI reasoning, the black-box nature of large models, and what accelerationism means in today's fast-moving AI culture. You can find Jared on X @imjaredz and learn more or sign up for PromptLayer at PromptLayer.com.Check out this GPT we trained on the conversationTimestamps00:00 – Stewart Alsop opens with Jared Zoneraich, who explains PromptLayer as an AI engineering workbench and discusses reasoning, prompting, and Codex.05:00 – They explore implicit vs. explicit knowledge, how subject matter experts shape prompts, and why evals matter for scaling AI workflows.10:00 – Jared explains eval methodologies, backtesting, hallucination checks, and the difference between rigorous testing and iterative sprint-based prompting.15:00 – Discussion turns to observability, debugging, and the shift from deterministic to probabilistic systems, highlighting skill issues in prompting.20:00 – Jared introduces “LM idioms,” vibe coding, and context versus content—how syntax, tone, and vibe shape AI reasoning.25:00 – They dive into vibe coding as a company practice, cloud code automation, and prompt versioning for building scalable AI infrastructure.30:00 – Stewart reflects on coding through meditation, architecture planning, and how tools like Cursor and Claude Code are shaping AGI development.35:00 – Conversation expands into AI's cultural effects, optimism versus doom, and critical thinking in the age of AI companions.40:00 – They discuss philosophy, history, social fragmentation, and the possible decline of social media and liberal democracy.45:00 – Jared predicts a fragmented but resilient future shaped by agents and decentralized media.50:00 – Closing thoughts on AI-driven markets, polytheistic model ecosystems, and where innovation will thrive next.Key InsightsPromptLayer as AI Infrastructure – Jared Zoneraich presents PromptLayer as an AI engineering workbench—a platform designed for builders, not researchers. It provides tools for prompt versioning, evaluation, and observability so that teams can treat AI workflows with the same rigor as traditional software engineering while keeping flexibility for creative, probabilistic systems.Implicit vs. Explicit Knowledge – The conversation highlights a critical divide between what AI can learn (explicit knowledge) and what remains uniquely human (implicit understanding or “taste”). Jared explains that subject matter experts act as the bridge, embedding human nuance into prompts and workflows that LLMs alone can't replicate.Evals and Backtesting – Rigorous evaluation is essential for maintaining AI product quality. Jared explains that evals serve as sanity checks and regression tests, ensuring that new prompts don't degrade performance. He describes two modes of testing: formal, repeatable evals and more experimental sprint-based iterations used to solve specific production issues.Deterministic vs. Probabilistic Thinking – Jared contrasts the old, deterministic world of coding—predictable input-output logic—with the new probabilistic world of LLMs, where results vary and control lies in testing inputs rather than debugging outputs. This shift demands a new mindset: builders must embrace uncertainty instead of trying to eliminate it.The Rise of Vibe Coding – Stewart and Jared explore vibe coding as a cultural and practical movement. It emphasizes creativity, intuition, and context-awareness over strict syntax. Tools like Claude Code, Codex, and Cursor let engineers and non-engineers alike “feel” their way through building, merging programming with design thinking.AI Culture and Human Adaptation – Jared predicts that AI will both empower and endanger human cognition. He warns of overreliance on LLMs for decision-making and the coming wave of “AI psychosis,” yet remains optimistic that humans will adapt, using AI to amplify rather than atrophy critical thinking.A Fragmented but Resilient Future – The episode closes with reflections on the social and political consequences of AI. Jared foresees the decline of centralized social media and the rise of fragmented digital cultures mediated by agents. Despite risks of isolation, he remains confident that optimism, adaptability, and pluralism will define the next AI era.

#286 Growth | In this episode, Dave is joined by Kevin White, Head of Marketing at Common Room, a leading customer intelligence platform for go-to-market teams. Kevin shares insights from his experience helping teams capture and act on digital breadcrumbs to optimize their marketing and sales efforts.Dave and Kevin cover:How to be a good marketer even when you're not the Subject Matter ExpertSignal-based marketing and how it is transforming the buyer's journey by focusing on the right actions instead of just clicksB2B influencer marketing plays that workTimestamps(00:00) - - Intro to Kevin (06:17) - - How to Be Good At Marketing When You're Not a Subject Matter Expert (08:55) - - Why You Should Stay Close to Your Customer (16:14) - - How to Manage a Marketing Team with Limited Resources (18:33) - - Eliminating Ineffective Marketing Efforts to Drive Real Results (25:06) - - Signups and Demos Boost From LinkedIn (26:12) - - How to Attribute ROI in Multi-Platform Marketing (30:22) - - Creating Authentic and Valuable Content (35:01) - - Generating Pipeline with Economic Buyer Signals (36:42) - - Increasing Digital Touchpoints (40:40) - - How To Maximize Actionability, Volume, and Conversion Rate (42:26) - - LinkedIn Measurement Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode is brought to you by Knak.Email (in my humble opinion) is the still the greatest marketing channel of all-time.It's the only way you can truly “own” your audience.But when it comes to building the emails - if you've ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever. That's why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks.Frustrated by clunky email builders? You need Knak.Tired of ‘hoping' the email you sent looks good across all devices? Just test in Knak first.Big team making it hard to collaborate and get approvals? Definitely Knak.And the best part? Everything takes a fraction of the time.See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

In this episode of The Long Game Podcast, Alex Birkett speaks with Nick Lafferty (Head of Marketing) and Josh Blyskal (AI Strategist) from Profound, an AI visibility platform focused on answer engine optimization (AEO). They explore the shift from SEO to AEO, where brands must optimize for AI-driven search experiences across ChatGPT, Perplexity, and Google's AI Overviews. The conversation covers why agility is the new moat, how brand mentions and structured content shape AI visibility, and how both startups and incumbents can compete. Nick and Josh share tactical approaches—from Wikipedia and affiliate strategies to structured HTML tables—that improve citations in AI-generated answers. The discussion underscores the rising importance of PR, off-site visibility, and concise, high-utility content in the AI search era.Key TakeawaysAEO Defined: Answer engine optimization is about making your brand the chosen answer in AI-driven search experiences.User Experience Wins: Search is converging with chat—people want answers, not links—so engines prioritize utility and ease.Agility as a Moat: Speed and adaptability matter more than long-term content calendars in today's volatile AI search space.Brand Mentions Beat Keywords: AI models lean heavily on off-site mentions (Reddit, Wikipedia, affiliates) as trust signals.Structured Content Boosts Citations: Bullet points, HTML tables, and concise formatting make content “citation-friendly” for AI.Startups vs. Incumbents: Incumbents benefit from brand equity, but startups can flank them by acting faster and publishing niche, high-utility content.PR Is Back: Media coverage and Wikipedia presence play a critical role in being cited by AI engines.Show LinksVisit Profound on Linkedin and XConnect with Nick Lafferty  on LinkedInConnect with Josh Blyskal on LinkedInConnect with Alex Birkett on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or TwitterSome interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

This week we have : Westfield State University, Veterans Services Director Mr. Rob Vignault and Springfield College, Veteran and Military Service Coordinator, Jacki Wolf, we discuss Educational Benefits with the subject matter experts. 

הפרק אני מארח את דן אמיגה, המייסד והמנכ"ל של יוניקורן הסייבר Island ומייסד Fireglass, לשיחה מפתיעה שמתחילה באבהות "ילדים מביאים מזל" וצוללת עמוק לתוך הפסיכולוגיה והאסטרטגיה של יזם סדרתי. דן חושף את הלקחים שלמד בין שני האקזיטים, מסביר מדוע "ארכיטקטורה של חברה" חשובה יותר מארכיטקטורה של קוד, ונותן את הטיפ הכי חשוב שלו למייסדים: תתמקדו רק במה שאתם יכולים לשלוט בו. דיברנו גם על למה המוצר שלך חייב להיות "מרצדס", על תרבות הגיוס הייחודית של Island ועל הפילוסופיה הניהולית שכל עובד צריך לאמץ: לחשוב כמו בעל מניות, לא כמו שכיר.זהו מדריך חובה לכל יזם, מנהל ועובד הייטק.(00:00:15) ילדים מביאים מזל: איך אבהות עושה אותך יזם חד יותר(00:06:18) שני כובעים: איך מנהלים יוניקורן וקרן הון סיכון במקביל?(00:08:28) למה להשקיע דרך קרן עדיף על להיות אנג'ל?(00:13:57) הטיפ הראשון ליזמים: תתרגלו יוגה והבינו במה אתם לא יכולים לשלוט(00:19:20) סוד הגיוס: למה חייבים להיות מומחה בתחום שלך (Subject Matter Expert)(00:21:44) ארכיטקטורה של חברה חשובה יותר מארכיטקטורה של קוד(00:28:17) הדלת האחורית להצלחה: למה Island היא חברת חווית משתמש, לא חברת סייבר(00:30:52) אנלוגיית המרצדס: איך לנצח גם כשהמתחרים נותנים את המוצר בחינם(00:32:15) שני החוקים באיסלנד: אווירה טובה ומומחיות טכנית קיצונית(00:36:58) הטעויות הנפוצות ביותר שעובדים עושים בבחירת מקום עבודה(00:46:02) הפילוסופיה הניהולית שתשנה לכם את הקריירה: שכיר או בעל מניות?(00:49:33) סיכום: תבנו חברה לטווח ארוך, אל תתכננו אקזיט

In this episode of The Long Game Podcast, David Ly Khim interviews Michael Walrath, CEO and Chairman of Yext. Known for building and exiting multiple companies—including RightMedia and Moat—Michael shares how Yext evolved from a local lead-gen platform to a digital presence powerhouse. He dives deep into the fragmentation of search, the shift toward generative engines, and the rise of “agentic” AI-powered experiences. With candid reflections on strategy pivots and digital transformation, Michael urges marketers to rethink discoverability, measurement, and structured content in an era where your next customer might not be human, but an AI assistant making decisions on their behalf.Key TakewaysYext's Strategic Pivots: The company evolved from call-based lead gen to local visibility, to enterprise search—each requiring bold but risky reinvention.Google Dominance Has Peaked: With 92%+ of search traffic once flowing through Google, that landscape is now fragmenting due to LLMs and AI agents.Structured Data Drives Discovery: Clean, contextualized data remains a marketer's best lever for visibility—whether on Google or in LLM-powered engines.Brand Visibility Beats SEO Rankings: As AI agents answer more queries, brands must optimize for visibility across platforms, not just search engine results pages.The Agentic Web Is Coming: AI assistants with memory and context will handle more decision-making—marketers must build for both humans and machines.AI Shifts Are Already Here: Yext observed traffic shifts 6+ quarters ago—marketers should act now, not wait, to influence AI results.Reframing Attribution: Zero-click answers and agentic transactions require a shift from traditional web metrics to outcome-focused measurement.Show LinksVisit Visit Yext on Linkedin and XConnect with Michael Walrath on LinkedInConnect with David Khim on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or TwitterSome interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

On this episode of Transmission Interrupted, host Jill Morgan dives deep into the world of personal protective equipment (PPE) for EMS professionals. Jill is joined by Chad Bowman, Nurse Manager for the Johns Hopkins Lifeline Critical Care Transport Team, and Elizabeth "Liz" Lenz, Captain with Denver Health Paramedic Division. Together, they tackle the unique challenges EMS teams face in keeping themselves safe from infectious diseases while working in unpredictable environments.From recognizing when PPE is needed on a call and picking the right ensemble, to training, burnout, and the impact of environmental conditions—Jill, Chad, and Liz share real-world stories and valuable insights. They explore topics like adapting PPE to unpredictable situations, fostering a culture of safety and preparedness, and what operationally sound means for EMS agencies of all sizes. Plus, they offer practical advice for building PPE proficiency and keeping frontline workers protected.You'll hear about the importance of communication, the role of ongoing training (even on a budget), and why no two EMS agencies are the same when it comes to getting PPE right. Whether you're in EMS, hospital-based care, or just passionate about healthcare worker safety, this episode is packed with practical wisdom and relatable stories.Key topics include:EMS-specific PPE challenges & solutionsWhen and how PPE decisions are made in the fieldAdapting to tough environments: weather, resources, and teamworkOvercoming PPE fatigue and burnout post-pandemicStrategies for effective training and resource utilizationBuilding a system-wide culture of safety—from the 911 call to hospital handoffTune in for an engaging, insightful conversation that will leave you thinking differently about what it means to stay safe on the frontlines.HostJill Morgan, RNEmory Healthcare, Atlanta, GAJill Morgan is a registered nurse and a subject matter expert in personal protective equipment (PPE) for NETEC. For 35 years, Jill has been an emergency department and critical care nurse, and now splits her time between education for NETEC and clinical research, most of it centering around infection prevention and personal protective equipment. She is a member of the Association for Professionals in Infection Control and Epidemiology (APIC), ASTM International, and the Association for the Advancement of Medical Instrumentation (AAMI).Guests Chad Bowman MSN, RN, CFRN, NR-PChad has dedicated 20 years to emergency services, bringing a wealth of experience in emergency medical services (EMS), critical care, trauma, resuscitation, and transport nursing. He also has nine years of involvement in preparedness and response activities for biocontainment care and the transport of patients with suspected or confirmed high-consequence infectious diseases (HCID). Currently, Chad serves as the Nurse Manager for the Johns Hopkins Lifeline Critical Care Transport Team and the Director of Transport Operations at the Johns Hopkins Special Pathogen Center. He oversees the daily clinical operations of the Lifeline team and manages HCID transport operations. Additionally, Chad contributes his expertise as a Subject Matter Expert on the NETEC EMS Biosafety Workgroup. Elizabeth (Liz) Lenz, BS, NREMT-PI am an experienced EMS leader and paramedic with over a decade of service at the Denver Health Paramedic Division, currently serving as Captain. I specialize in emergency response operations, team leadership, high-risk infectious disease transport, and large-scale special event medical planning. Throughout my career, I've consistently taken on roles requiring critical decision-making, personnel management, and strategic coordination within complex

In this episode of The Long Game Podcast, Alex Burkett interviews Logan Freeman, Global Head of SEO at ManyChat. Together they explore the evolving landscape of SEO in the AI era, particularly the rise of GEO (Generative Engine Optimization) and how it's changing everything from keyword strategy to attribution modeling. Logan shares tactical approaches for optimizing content for LLMs (large language models), including using FAQ schemas, focusing on off-page visibility, and thinking like a product marketer. They discuss how brand mentions are now more powerful than backlinks, why traditional SEO tools fall short for GEO, and how Logan approaches measurement when attribution is nearly impossible. The episode also explores LLM perception, off-site trust-building, and creative ways SEOs can future-proof their strategies by merging content, digital PR, and productKey TakeawaysSEO vs. GEO: Traditional SEO focuses on keywords, while GEO requires optimizing for hyper-personalized, conversational queries used in LLMs.LLM Perception Is Real: How AI models “perceive” your brand based on off-site mentions can limit (or expand) your visibility in AI answers.Brand Mentions > Backlinks: In the world of AI search, brand visibility across trusted platforms outweighs classic SEO signals like links.SEO as Product Marketing: SEOs must deeply understand users and position content like a PMM would—focused on problems, personas, and differentiation.Dark Attribution Is Growing: Most traffic influenced by LLMs doesn't click through—making measurement harder and more reliant on referral glimpses and qualitative insights.Go Beyond On-Page Optimization: Embedding schema, FAQs, and latent questions can increase the odds of being cited in LLMs.Get Creative with PR: To influence LLM results, you may need broad digital and traditional PR campaigns that shift how your brand is referenced across the web.Show LinksVisit ManychatConnect with Logan Freedman on LinkedInConnect with Alex Birkett on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or TwitterSome interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

We strongly encourage everyone to listen to this episode with Heidi Chance, a former undercover detective with over 27 years of experience fighting sex trafficking. Heidi shares what she's seen firsthand, the dangers many parents don't even realize are out there, and how we can start having the hard—but crucial—conversations with our kids to keep them safer online. Recognized as a Subject Matter Expert in sex trafficking and a trusted Expert Witness in trials, Heidi is known for her powerful case work and lived experience in the field. She's been featured in the PBS Frontline documentary Sex Trafficking in America, is a contributor to BRAINZ Magazine, and regularly trains law enforcement and communities through her platform, A Chance for Awareness. Her debut book, Talk to Them, offers essential strategies for parents and mentors navigating difficult conversations with youth in the digital age. Note: This episode contains subject matter that may be sensitive to some listeners. Follow Heidi at @a_chance_for_awareness for more.This podcast is presented by The Common Parent. The all-in-one parenting resource you need to for your teens & tweens. We've uncovered every parenting issue, so you don't have too.Are you a parent that is struggling understanding the online world, setting healthy screen-time limits, or navigating harmful online content? Purchase screen sense for $49.99 & unlock Cat & Nat's ultimate guide to parenting in the digital age. Go to https://www.thecommonparent.com/guideFollow @thecommonparent on Instagram: https://www.instagram.com/thecommonparent/ Hosted on Acast. See acast.com/privacy for more information.