Podcasts about why'd

We've been on a hiatus since the start of COVID-19 but we're back and better than ever for episode 37! Stefanie and Jason do a deep dive into the state of our two businesses, The Media Captain and DermWarehouse. We've seen crazy growth on the eCommerce side with business doubling. Topics covered on the eCommerce side include the following: How'd we scale? What'd we do from a staffing perspective? Why'd we at first scale back on advertising only later to pivot our positioning? What are our plans for the future if there's a second wave? Topics on the agency side include the following: Scary first 14-days at the beginning of COVID-19 Resilience were seeing from business owners Importance of technology for a marketing agency How we're rebounding and planning for a second wave

Learn more about NikolaFollow Trevor on TwitterSupport the show and get on monthly mentorship calls with Fabian. Join here.Full Transcript:F Geyrhalter:Welcome to the show, Trevor. It's an incredible honor to have you on Hitting The Mark.Trevor:Thanks guys. It's going to be a lot of fun. A lot of stuff's happened, even over the last week. Wow.F Geyrhalter:I wanted to start off with that. I mean, it's been an interesting last week for you. You're officially trading on Nasdaq, which is amazing. And during this whole thing, during the quarantine, must've been a very strange kind of experience for you.Trevor:Yeah. Second biggest day of my life, I tell people, because the first day was when I got married, but the second day definitely was being listed on the Nasdaq. I mean, that's everyone's dream, to become listed on the Nasdaq and doing it through the coronavirus was actually incredible, because I'm a big believer in trying to find the good in all situations. And there was a lot of really difficult things going on around the world with the coronavirus, very sad. And so we turned Nikola into America's comeback story, and that was a company that the world could rally behind that, they'd be proud. America would be proud, the world would be proud. The first zero emission semi-truck manufacturer in the entire world, to be dedicated only to zero emissions. And the investors have heavily rewarded us for it. Today, we're at $53 a share or whatever, about $18 billion valuation in our company. And I mean, we're going to be overtaking the biggest brands in the world here, shortly. And what a wonderful experience that has been, on all levels.F Geyrhalter:And hence, I love having you on so much, especially now a couple days after this, it's amazing. I've been following your brand for quite a while. I'm a happy shareholder now too.Trevor:Oh, thanks.F Geyrhalter:I'm glad to hear the news today. That's good, it seems like we're going into the right direction. But just to read a couple of bullet points from your press release, you raised more than $700 million. Pre-orders represent more than $10 billion in potential revenue and your hydrogen network anticipates to cover all of North America and it sets to become the largest hydrogen network in the world. This is mind blowing, but it's especially remarkable since you founded the company in 2014 and you only officially launched in 2016 with a prototype and only a few engineers. Further, if I'm correct, you're only 37 now, right?Trevor:38.F Geyrhalter:38?Trevor:Yeah, 38.F Geyrhalter:So you started the company when you were 29, out of your basement. So how did you get from there in 2016, to where you are now? I mean, it is not easy to create a company like yours.Trevor:No.F Geyrhalter:Talk us through a little bit of the founding steps. You're kind of compared sometimes, a little bit to Apple, the way that you guys were all sitting in your basement, you know?Trevor:Yeah. I have some really cool articles on my LinkedIn that I would recommend everyone go read. And I put some serious thought into those very heartfelt discussions about what it took to get here. And I'm going to tell you what those are right now, but I want people to know if they want to read in detail, they can go there. I've told everybody that I've ever met, that if you want to create wealth, it will not happen in under 10 years, ever. There are maybe one or two examples in the world that ever did happen quicker than that, unless you just got lucky, like some oil on your property or whatever it may be.But ultimately if you're going to create real wealth, it is a 10 year program and most likely, you're going to fail, the odds are against you. So here's what I tell people, "Look, if you want to be an entrepreneur and you want to do this, it is the most rewarding and invigorating thing on the planet Earth, when you succeed. It's also the most difficult, emotional, draining venture you'll ever do, when you fail. It'll wreck you, it'll wreck your body, your health, everything about you. So the risks are high, the rewards are high and the odds are, you're going to fail." Now, where people succeed is when they've got multiple failures and multiple successes underneath their belt.So this is my fifth company. I'm 38, it's my fifth company. Three of them have been successes and two have been failures. And it's amazing, because you look online and some people are bashing me because they're like, "Ah, I would never want this guy, this fraud, who's failed twice in his life to touch my money." And I'm like, "Well, you should definitely never invest in me or my company then, because I don't know a single baseball player in the world that does not strike out when you're hitting home runs." The best baseball players in the world have a .400 batting average, right?F Geyrhalter:Yeah.Trevor:And so, 4 out of 10... I would never want anyone touching my money, if they haven't failed. Because if you don't know what it's like to lose everything, then you're going to make some really stupid decisions in your life. And so, these are just haters, just online haters that just hate you no matter what.F Geyrhalter:Yeah.Trevor:But to get here, that's the beauty of this. It started out of my basement, truly because we didn't know if we really had a product at that time. We worked out of there for a year. And here we are now, a $18 billion company, a couple days after the Nasdaq listing. So it's pretty incredible.F Geyrhalter:It's a story of determination, that's for sure. Especially going against this kind of industry and fitting in and standing out, it's not easy. Let me share Nikola's mission with the audience. It's to "Transform the transportation industry while improving our employees' lives and leaving the world a better place." Now you're very much a visionary, so mission and vision and values and all of this brand work that I usually do with my clients, that must come naturally to you. But I wonder, have you used outside help to create those brand pillars, like most companies do? Or was this Trevor sitting on his desk late at night, jotting them down?Trevor:It really was. It was a lot of, Trevor sitting down on his desk.F Geyrhalter:I'm not surprised.Trevor:And creating these things. I mean, look, here's the thing, I love communication. It's one of my favorite things in life. I value communication as one of my greatest talents and assets I have. And that's because you can communicate through all the craziness in the world. Like you said, there's so many brands out there, how do you create a brand that is so special to the world? Well, in order to do that, you have to solve problems that are special to the world. And you'll never stand out if you don't change the world.And in our mission statement, to leave this place a better place than we found it, I truly believe that. It's my life goal, to leave this place better than I found it. And Nikola, if we pull this off, which I believe we have a very good chance of doing. If we pull this off, with getting all of our trucks built, all over the world, then you're going to see the greatest reduction in emissions the world has ever seen, ever by any company on the planet. And so, that is why people are rewarding us. They're rewarding us because we're making a bigger change than anyone else is making.F Geyrhalter:Well, you are a purpose driven company and that's not just some brand statement, that is true, right? I mean, you're solving one of the biggest problems, that are out there right now.Trevor:Yeah, you're purpose driven and then you actually have to be profitable. I think that's why Nikola has done so well, is because our business model's huge, our margins are... We make five times more revenue than Daimler does. Now just imagine that, per truck sold. So the reason why we're successful is because we've vertically integrated the whole supply chain. So when you buy a diesel today, heaven forbid. You buy a diesel, you're going to spend 150 on the diesel, right? 150,000.F Geyrhalter:Yeah.Trevor:Then, you're going to spend a million dollars on the oil to power that diesel, over the life of it. So the oil companies are back there, just clapping their hands, loving every second that Peterbilt or Daimler sells a diesel truck. Because they make more revenue than Peterbilt or Daimler has ever dreamed of making.F Geyrhalter:Yeah.Trevor:So that's where I was like, "Dude, this is crazy. Why are we not sucking all that money out of the oil company's hands and putting it in our own pocket?" And that's what I did. I said, "Okay, we're going to sell the truck, but we're going to provide all the fuel at a fixed rate for seven years." And now, we've stabilized the cost of hydrogen, driven it down low, made it towards cheaper, that it can be cheaper than diesel. And we're taking that 750,000 to $1,000,000 in revenue, in oil and we're bringing it into our own pockets. Because we're not doing oil, we're doing hydrogen. And so we make five times more revenue, on every truck we sell, we get about a million dollars in revenue. So that's why Nikola has done so well.F Geyrhalter:So cool. Unbelievable. And you beat Daimler and Volvo and Tesla in bringing the world's first zero-emissions truck to market, right? I mean, that's one of their claims to fame. And you build your trucks in Ulm in Germany, where I was just visiting family a few months ago. So I'm wondering, the whole "Made in Germany" brand, so to speak, it had a lot of cachet. Was that a big reason to get German engineering or was it mainly logistics and a financial decision, with the first rollout? And of course, as a second part to the question, has the Volkswagen emissions scandal tainted this reputation within the market?Trevor:Oh man, the Volkswagen emissions scandal was like, I hate to ever take advantage of a bad situation, right? But I mean, it was the greatest thing for Nikola that's ever happened because the jackasses-F Geyrhalter:It was fuel to the fire.Trevor:... they lied to the whole world, they deceived everyone. People realized that they were cheaters and the world has now rewarded Tesla and Nikola for both pioneering zero emission around the world. But that's a whole different thing. Why is it built in Ulm? Well, let me break this out real quick. We have two factories. We have one going up in Coolidge Arizona, which is part of Phoenix Arizona. And we have one factory going up in Ulm Germany, right now. And Ulm is spelled U-L-M for all the Americans that don't know how to say Ulm.So the reason why we have Ulm Germany, is because our partner IVECO, we did a massive joint venture with IVECO and this joint venture is going to provide all the battery-electric and hydrogen-electric trucks to all of Europe. So right now, we were the first company to launch the zero-emission truck, we're the first company to do full production of a zero-emission truck. We were first and that's one of the greatest things out there. And it's a full production truck, over 300 miles. There are other people that have the little rinky-dink trucks that go like 150 miles, but I'm talking full 300 miles, pulling a real load.So we're the first company in the world to do it. They're coming out of Ulm Germany. In just a matter of, I would say less than a few months, we'll have the first ones coming out that are hand-built. And by middle to third quarter of next year, full production begins, out of that factory. So in the same time we're building our American factory for our American trucks, we're going to provide both the battery-electric and the hydrogen as well, but they're built to go longer distances, 500 plus miles. So that's kind of how everything's going right now is, yes, we did beat everybody. We beat Daimler, we beat Volvo, we beat Tesla, we beat everybody. And it's a wonderful feeling to be able to do that.F Geyrhalter:Oh, sure. Yeah, it's unbelievable. And even though you're known for your trucks, let's talk about that insanely cool Nikola Badger, which I believe you just made an announcement this morning, when we're recording that it is going to be available for pre-order starting June 29th. So this month, right?Trevor:It is. The Badger's this badass pickup truck. Well, let's just put it this way, the reason why people have not been a fan of electric pickup trucks is because they can't do what a gasoline can do, right? So even with the Cybertruck from Tesla or the Rivian truck, they're very small, they don't go very far. They can't pull a trailer up a 6% grade. They can't handle the continuous load that you can put on a gasoline vehicle. So that's always been the biggest hinderment to a electric truck, was people want a truck that can actually pull a trailer. They can take it to a construction site, they can drive around with their family, they can pull a boat with it or whatever.F Geyrhalter:Yeah, yeah.Trevor:And so we built that. We built the most gorgeous, badass electric, hydrogen pickup truck in the world. And what sets it apart from everything, is that you can order the Badger as a battery-electric truck, that'll give you 3 to 400 miles on its own. And you can also order the Badger as a battery-electric and hydrogen truck, which will give you 600 plus miles on a range.F Geyrhalter:That's insane.Trevor:So the customer can fully spec it, how they want it. And everyone else is like either, "Oh, you'll only get battery." Well, some people need the continuous horsepower or the additional range that hydrogen gives you. And so, you can order either way with a Badger and we're the only ones in the world that offer that.F Geyrhalter:Well, it's 980 torque, I read and 906 horsepower. I mean, that's pretty unreal, right?Trevor:Yeah. It's a very pissed off truck and you have to be careful because it'll come off the ground. So we're having a lot of fun with it. And the best part is here, just in a few days, on June 29th, we're going to start accepting reservations of that. And we're going to show the real truck off here, at the end of this year, at Nikola World 2020. And I'm not talking about some show truck, I'm talking about a metal stamped, beautiful, gorgeous, fully-functioning interior, exterior, power windows, power seats, HVAC, just awesome truck. Every other person out there building trucks, half the features don't even work, because they're just show trucks. This is the real thing.F Geyrhalter:Well, I think you just totally hit the nail on its head, with this entire philosophy around it looking like the next awesome, but a bit more classy and way smarter truck. The design is really, really cool. I went to ArtCenter College of Design, which is a school known for its Transportation Design Alumni, shaping a lot of the industry. There is a lot of talk about tech and engineering with Nikola, but design is also extremely crucial to your company. Can you tell us a little bit about the design philosophy behind the brand and by now, I guess you have what? Six, seven different vehicles in the line?Trevor:So design is everything. I mean, listen, the reason why Apple is Apple, is because they have the greatest designs known to man. Their packaging is incredible, their experience is incredible and their product is stunning. And people don't get this. I mean, it's unbelievable how the automakers make the most ugly-ass vehicles you've ever seen and they expect them to sell. Nikola is, if you were to ever compare it to anything, the gorgeousness of what Apple does with their design and their products is very similar to what Nikola does. Every one of our products, you should see the battles that go on here at Nikola, with the design team and me.If people had a... If they were a fly on the wall, just the stories told would be funny because I come into my design studio and I'll tell my guys, I'm like, "Guys, I won't buy that. That's hideous. And I'll never allow that to be sold. You're going to fix that. And it's got to be something, if it will not sell me, no one will buy it." And it's brutal. You get in, sometimes you have to throw a whole vehicle away because you're like, "It just doesn't work. Nothing works. It doesn't work." And so the Nikola Badger, is probably the most gorgeous truck that's ever been built, in history, in my opinion. And a lot of people agree with that. And that's how all of our product lines are, even our big semi-truck, the Nikola Tre and the Nikola Two, worldwide they're known as the most beautiful semi-trucks ever designed. And imagine that, an American trying to build a European cabover, that's gorgeous.F Geyrhalter:Yeah.Trevor:The Europeans can't even do that sometimes.F Geyrhalter:Yeah. And I think, one thing that is so important to point out is that a lot of these cars, they're like the future cars, right? You look at them and they don't really feel realistic. But what you guys are doing, you perfectly matched that idea of where people are today and what they expect the future to be, rather than these crazy idea cars that you can't even see them on the roads, right? So that's why I think what you guys did with the Badger is so perfect because it fits in today, yet it stands out. But it doesn't look like this awkward, I don't want to mention any of your competitors, but...Trevor:Well look, this is the thing about truck owners. I'll mention them, the people that are going to buy the Tesla Cybertruck are going to be Tesla fanatics. You're going to get a few people outside that are going to buy it, but it doesn't function as a real truck. It doesn't have the features of a real truck. Now, it's cool, when it comes to like, it's pushing the limits, but it's not a real truck. It doesn't have the visibility you get in a truck. It doesn't have the bed that you get in a truck. It doesn't have the ability to put a fifth wheel on it. A real truck needs to do what real trucks do. And so, we had to build a truck that was gorgeous, yet would function as a real truck. And we partnered up with, actually awesome, the Diesel Brothers. And it's really cool because the Diesel Brothers are known as building diesel trucks, right? They can break any truck ever built, they know how to modify every truck known to man and they know what parts fail.So it was interesting, because we got a lot of questions that said, "Why'd you partner up with Diesel Brothers? They do diesel, you guys are all about zero emission." And I'm like, "Yeah, but the Diesel Brothers, they don't stick their head in the sand and say, 'Oh, only diesel's ever going to function.' They came out and they said, 'Look, it is time now, the world's changing. And we want to be part of the greatest transformation of trucking engineering known to man. And it's going away from diesel right now, it's going to electric mobility.'" So we worked with the Diesel Brothers and they've really helped us build this pickup truck, to become a pickup truck that would never fail. And believe me, we're going to have failures, but we got the teams behind us to make sure that this truck is designed as a real truck.F Geyrhalter:And that's the power of partnerships, right? And understanding who to align yourself with, which is a huge, huge thing for entrepreneurs to learn.Trevor:Yes, this one really bothers me because I preach to people about how important it is to find people that are better than you, to work with. And to work with people that do things better than the things that you're not great at. And I went on this podcast and I got hammered by a lot of my competitors' fans. Because they're like, "Oh, Nikola doesn't do shit themselves. They outsource everything." No, that's not true. We do all the really important stuff, like intellectual property controls, software, hardware development, everything else, we do all that. But what we are not good at is building factories, right? And so these guys hammered us. I mean, all their followers, like tens of thousands are like, "Ah, Nikola's a total con job because they don't build their own factory. These guys are not Tesla."And I'm like, "Do you realize how many billions of dollars have been wasted by Tesla, because they didn't work with someone that knew how to build factories and do them..." I'm a big believer in working with people that are better than you. And so, I don't need to be so arrogant to say that I'm better than everyone at everything. I don't need to be better than everyone at everything. I need to be better than my competitors at one thing and I can beat them. And so, I think that's what we do is we're really good at partnerships. We're going to be signing a joint venture for the Nikola Badger with a big OEM and it's going to be sold, serviced, and warrantied through their dealership, all across America. And I get access to that, day one. I don't need to go out and spend $5 billion building our own service network.F Geyrhalter:Yeah.Trevor:So I'm a big believer in partnerships.F Geyrhalter:And that's what happens when you failed a couple of startups and when you sold a couple of companies, right? I mean, that is just that kind of information that you gather throughout the journey. And a lot of people wouldn't understand that immediately. But we talked about you obviously competing head-on with Elon Musk. Tell me, is the Nikola brand name really derived from Tesla's first name, the actual inventor Nikola Tesla? Was that a "Go bold or go home" move of yours, where you said, "If we go in, we go fully in?"Trevor:Yeah. I mean, look, so it was named after the Serbian-Croatian brilliant mastermind that probably had a greater impact on society than anyone else in the world. He created the alternative current, the generator, the turbine, all kinds of things. This guy was the most brilliant electrical engineer known to man. He could power vehicles wirelessly. He could power homes wirelessly from miles away. Even today, we still don't know how he did it all.It was named after the inventor, Nikola Tesla, and it had nothing to do with Elon or Tesla themselves. They didn't even enter my mind when I was making this decision because I was naming it after the inventor. And just like millions of other people that looked up to that inventor, it's to pay tribute to him. Has nothing to do with the Tesla car company at all. It's just cool that Tesla is making one of the biggest impacts in the world for electric mobility in cars. And Nikola is making one of the biggest impacts in the world for Electromobility in trucks. And so, it is kind of cool to think about that, the fact that Nikola and Tesla are both kicking ass and beating everyone around the world.F Geyrhalter:And I noticed that you don't own a nikola.com, which is a very sad website for what appears to be a small electronics design engineering firm. There must have been a conversation to acquire the .com. What is the juicy story behind that domain name and how Nikola doesn't have the .com?Trevor:The name was taken already and the guy had no interest in selling it. So he may sell it one day, it's becoming more and more valuable. I'm sure he'll sell it to someone, it'll probably be someone who hates us and trashes us.F Geyrhalter:But no more interest from your end, you moved on.Trevor:No. Yeah. I mean look, everyone knows it's Nikola Motor. And when they look us up, it's already well established that way. We can see how many people actually type in our name and the wrong name and we might get 1% more that actually go to the right name. I don't care about the domain, it all comes down to the fact that it's Nikola Motor. It's not Nikola, it's Nikola Motor. So I don't know, who knows? If he ever wants to sell it, we talked but he had no desire to, and I'm sure our competitors will probably offer him some stupid amount of money and buy it.F Geyrhalter:Yeah. Or he might ring you now that you're IPO.Trevor:I'll give him one of the first Badgers, one of the most valuable thing. He'll love that.F Geyrhalter:Oh, there you go. Done, you heard it here first. So let's talk about the brand a little bit more. I know we only have 10 more minutes or so, to go. But when my brother and I were kids and we were on those long road trips across Europe, in my parent's tiny little Renault, we played the game on who could identify passing cars by brand, based on their rims and logos. When was that N brand, the brand mark on the badge, the N. When was it crafted for Nikola? I feel like this is a more recent addition to the company's branding, right?Trevor:No, it was actually from day one. The N, it was from day one and it was made to be almost like a superhero logo. So if you were to look at Superman or you were at one of the other ones, you'll notice that it's one letter and usually circled by something. And that's why we went with the Nikola, that's why we designed that was, it's an N with a border around it. And what that does is, you can see it from a mile away and you'll know it's Nikola. It's so distinguishable that nothing ever will confuse it. And that was the idea is, it truly is a superhero. And that's what's cool about it. You'll see it from a mile away and everyone will know it's a Nikola, playing that game in their car, with all their children.F Geyrhalter:That's exactly it. You would have passed the test. What does branding mean to you? I mean, after going through a couple of startups and now having achieved what very few entrepreneurs will ever achieve with the IPO, what does branding mean to your company?Trevor:I'd say there's three or four main pillars of building a company that will last forever and actually make money. Branding and design is one of them. Your team is another one, your team. And then your ability to communicate is one of the four pillars. There's a ton of them, right? But the idea is, your ability to communicate, which is part of branding. Branding and design is everything. People, they want to touch your product, they want to be proud of it. And they're not going to go drop 60 to $100,000 on a pickup truck if they don't think it's the most gorgeous thing that they've ever seen. And people have got to learn, branding and design is everything.It's one reason why I love Audi. Look, there is no better design company, I think in the world than Audi itself. Their team has got their shit down so good, when it comes to branding and design. It's probably the only thing that saved Volkswagen. And that's why you got to be an expert at branding and design. It's everything, it speaks to someone's soul. People have to be proud of representing what you have and that's why the branding and design's so important.F Geyrhalter:Well, and the brand is the soul of your company too, so it touches everything. It touches your company culture, HR, it goes pretty deep. And since your company is based on a strong purpose, on actually changing the world, I'm sure that that had ripple effects from the get-go. I'm sure you don't have a hard time hiring people in your company.Trevor:No.F Geyrhalter:If we think about the DNA of your brand, right? That one word that could describe your brand. I always love to figure out, what can it be, if we just put everything into one concise word? So if you think about Coca Cola, they really try to push the word, happiness, right? If you think about Zappos, it's definitely customer service, right? They're all about service. What is one word that could potentially describe your brand? What could be the brand DNA of your company, if you would have to put it in a funnel and really figure out like, what could be one word? Totally on the spot here. But I know you can do it.Trevor:It would be hard to put it on one word, but I'd say it's something along the lines of emissions, game over.F Geyrhalter:Yeah.Trevor:Everything we stand for, is getting rid of emissions and diesel is dead. It's everything around transformation. I would say probably transformation is really our... Because it transforms everything. It transforms, design, style, the culture, emissions. So if it had to be one word, probably transformation.F Geyrhalter:I think you nailed it nicely. You talked yourself through this one well. Communication, right? That's what it is. What's a final piece of brand advice for founders, as a takeaway? You already dropped a lot of them, but if you have someone listening, who's like, "Man, I would love to get my company to IPO. How do I do it?" Do you want to point them back to the LinkedIn article? Or is there something that is on your mind where you feel like, "Look, this is one thing that entrepreneurs just always, always mess up?"Trevor:No, there's two articles they need to go read. They're more powerful than anything I can say today, because I laid out with written words and they can study it. There's two articles. One's called A random airport encounter. And the other one's called How to get back up when you've lost everything. These two articles are the most powerful articles you'll ever read, in my opinion, as an entrepreneur ever. They're coming from the most painful position I've ever felt in my life, losing everything. It comes from a position of love and happiness and hope and explaining to people what it means to not give up. Everyone fails and you're going to fail hard. And the key is to never, ever quit, no matter how hard or how long it is, you can never, ever give up.And those articles are incredible because they go into detail. The airport one's about a kid who I met in the airport asking me, how he was going to college and he was thinking about becoming an entrepreneur and what advice I had for him. And I gave him a quick five minute thing in the airport. He had no idea who I was either, by the way, he had no clue.F Geyrhalter:That's great.Trevor:I was just talking to this kid. And then later he found out who I was and he sent me an email. And I gave him this written letter back and I posted this letter I gave him. And it's me writing to this kid. And I'm telling you, it's one of the most powerful letters you'll ever read. And I hope it's taught in every business school in the world because it's not like any letter you'll ever read. It's not written by a professor, it's written by pain. It's written by absolute failure and everything I learned in these situations. And then it's also written by hope, about how to get out of it.And that's a real life experience, of this shit storm you're going to go through to build your own company and ever get listed, is you better be ready to have battle wounds and scars all over your body and you better be ready to dedicate 10 years, or you're going to fail. And you're probably going to fail anyways. But then these are ways you can actually get back up and keep going. And eventually, like Mark Cuban says, all you got to do is hit it once. All you got to do is hit a home run one time, that's it and they'll love you, just do it once. It doesn't matter if it takes you five times, all you got to do is do at once.F Geyrhalter:Yeah. What was the most ginormous brand fail that you went through, with Nikola?Trevor:Say that again, I'm sorry. What were you asking?F Geyrhalter:What was the biggest brand fail that you went through, with Nikola, with the actual current-Trevor:What do you mean by brand fail? I haven't used that terminology here. What do you mean by brand fail?F Geyrhalter:Where do you feel like your company did something, from a branding perspective, where it just bombed, like maybe it was a statement that you put out or maybe it was a name you gave a certain vehicle or maybe you just communicated something in a certain way where afterwards you were like, "Oh, Whoa, that totally went the wrong way?"Trevor:Well, luckily we haven't had too many of those moments, because of a lot of the experiences I've had, but I'll tell you the one that made the biggest difference. When we first started out, there was no technology and fuel cell or battery electric yet. It was very, very new. And so we started out as a turbine electric, natural gas, hybrid truck. And that was the only technology available at the time. And that was pushing the limits. And I went to my board and I said, "Guys, the technology fuel cell is now far enough along and batteries, we have to pivot from this low-emission turbine to a fuel cell." And my board shit a brick. Like, "There's no way, we're already far down this road. We can't just pivot." And I said, "You don't know me. I don't care what the repercussions are."And this is something I teach in that letter, when you have a conviction of something, you better listen to yourself. And I said, "It's time to change, and I change it." And they freaked out. I mean, it was almost relationship severing, right? And sure enough, it was the biggest, greatest, smartest move we ever did, going zero emission. Once that technology was far enough along, we could pioneer it. And man, what an impact it made. And it's a single reason why we're here today. So to all the entrepreneurs out there, you better believe in yourself, and if you do, stand by your convictions, no matter what anyone tells you. You're the only one qualified to make those decisions. Don't listen to the people around you, make your own decisions.F Geyrhalter:Amen. I need to let you go, I promised you. So listeners who want to see your line of trucks or get their hands on the most badass zero-emission truck, as you call it, the Nikola Badger, where can they find you?Trevor:They can go to nikolamotor.com, that's where all of our products are. And then, they can also follow me on Twitter, nikolatrevor. And our company Twitter's nikolamotor. I would definitely follow me on Twitter, because you get data way faster than you get it anywhere else. So make sure you follow me on Twitter, @nikolatrevor.F Geyrhalter:Twitter's the new homepage. Awesome. Well, thank you Trevor, for having been on the show, especially after the IPO, this is a crazy week for you. So thank you so much for sharing your wisdom with my audience. We all really appreciate it.Trevor:Thank you so much. All right. Take care. Bye bye.F Geyrhalter:Awesome. Thanks. Bye Trevor.

Best of Kate Tim and Marty including What movie changed your life? Where are you a regular? Every House has a story, Hole in ones discuss! What have you been saying wrong? Radio Fails! The Emoji Game: Movie edition and Why'd you remove your rack? See acast.com/privacy for privacy and opt-out information.

Whilst it's been a weird old week for everyone, it felt right to bring you a podcast episode on a Monday morning as usual.  As this podcast is recorded weekly with a guest I've kept to that format as much as possible, but my guest this week (and for at least the next 4 weeks) is my team mate, Emily.  So, join us for a chat about how we are feeling and how we are responding to the situation.  We've included some book and podcast recommendations below if you have some extra time over the next few weeks, or if you just need a bit of respite.    The Six Week Thing - Step Back & Level Up    Books  Fictional: Vox by Christina Dalcher Queenie by Candice Carty- Williams  The Flatshare by Beth O'Leary  Business: Profit First by Mike Michalowicz  Do Purpose: Why Brands with a Purpose Do Better and Matter More by David Hieatt  Do Disrupt: Change the Status Quo or Become it by Mark Shayler     Podcasts  Fake Heiress - BBC 4  Why'd you push that button? - The Verge  Start Up - Gimlet  The Happiness Lab  _____ STAY CONNECTED Alice (aka me) | Instagram| Website| Podcast Emily | Instagram | Website       

Why'd you change your name, Whoops I forgot the kids, That can't happen, Moronic mistakes, First Dates, Quick Draw and Glossy! See acast.com/privacy for privacy and opt-out information.

SEASON 2: EPISODE 4 Meditator Kate Johnson explores the connection between car horns and anonymous comment sections. ABOUT THE GUEST Kate Johnson teaches classes and retreats integrating Buddhist meditation, somatics, social justice and creativity at the Rubin Museum in New York, the Institute of Contemporary Art in Philadelphia, Spirit Rock Meditation Center, the Kripalu Center and the Omega Institute. Kate works as a culture change consultant, partnering with organizations who are pursuing noble goals to achieve greater diversity and sustainability. She is also an utterly unprofessional dancer and performer who earned a BFA in Dance from The Alvin Ailey School/Fordham University and an MA in Performance Studies from NYU. ABOUT THE HOST Neil Goldberg is an artist in NYC who makes work that The New York Times has described as “tender, moving and sad but also deeply funny.” His work is in the permanent collection of MoMA, he’s a Guggenheim Fellow, and teaches at the Yale School of Art. More information at neilgoldberg.com. ABOUT THE TITLE SHE'S A TALKER was the name of Neil’s first video project. “One night in the early 90s I was combing my roommate’s cat and found myself saying the words ‘She’s a talker.’ I wondered how many other other gay men in NYC might be doing the exact same thing at that very moment. With that, I set out on a project in which I videotaped over 80 gay men in their living room all over NYC, combing their cats and saying ‘She’s a talker.’” A similar spirit of NYC-centric curiosity and absurdity animates the podcast. CREDITS This series is made possible with generous support from Stillpoint Fund.  Producer: Devon Guinn  Creative Consultants: Aaron Dalton, Molly Donahue  Mixer: Andrew Litton  Visuals and Sounds: Joshua Graver  Theme Song: Jeff Hiller  Website: Itai Almor Media: Justine Lee Interns: Alara Degirmenci, Jonathan Jalbert, Jesse Kimotho Thanks: Jennifer Callahan, Nick Rymer, Sue Simon, Maddy Sinnock TRANSCRIPTION NEIL GOLDBERG:  My favorite New York biking experience is going over the Manhattan Bridge into Brooklyn. There's that long, gentle curve as you exit into Brooklyn, and you also don't have to pedal because you're ... KATE JOHNSON: Going down a hill. NEIL:  ... going downhill. KATE: I know what you're talking about ... NEIL:  I live for that. KATE: ... down to Jay Street. NEIL:  Yeah, exactly. And I also love that moment, especially at night, coming from Brooklyn into Manhattan on any of the bridges, and when you reach that midpoint where you can stop pedaling, you're over the water, and you can basically just glide all the way back into Manhattan. KATE: Yeah, from the peak, right? NEIL:  Yeah. KATE: Oh yeah, that is beautiful. Yes. I actually crashed my bike once on that because I was just having this peak moment as I was looking out at the water, then I hit the side and scraped my knee and hobbled the rest of the way. NEIL:  Hello. I'm Neil Goldberg and this is SHE'S A TALKER. Today, I'll be talking to meditation teacher Kate Johnson. But first, here's the premise of the podcast, and I like to say it's better than it sounds. I'm a visual artist, and I have this collection of thousands of index cards on which I've been jotting down thoughts, observations, reflections for a good 20 years. They were originally meant just for me, maybe to hold onto something I wanted to remember, or maybe to use in a future art project. But in SHE'S A TALKER, I'm using them as prompts for conversations with some of my favorite New York artists, writers, performers, and beyond. NEIL:  These days, the cards often start as recordings I make into my phone here and there throughout the course of the day. Here are some recent ones: English. Double letters are okay, triple letters are too much. I'm kind of surprised Trump likes Sharpies. Have to get home to feed one animal to another animal. NEIL:  I'm so happy to have as my guest, Kate Johnson. Kate teaches classes and retreats that integrate Buddhist meditation, social justice work, and creative practice at places like the Rubin Museum, the Institute of Contemporary Art in Philly, Spirit Rock Meditation Center, and the Kripalu Center, among others. She also describes herself as an utterly unprofessional dancer who earned an MA in performance studies from NYU. We talked in January at a recording studio at The New School near Union Square in New York City. NEIL:  I'm so happy to have Kate Johnson with me today on SHE'S A TALKER. Thank you, Kate, for being here. KATE: Oh my gosh, thank you so much for having me. NEIL:  I want to start with a couple questions I ask everybody. The first question would be, what is the elevator pitch for what it is you do? KATE: Oh my God. I am a mediation teacher and organizational consultant, and I often work at the intersections of spirituality, social justice, and creativity. NEIL:  Whoa. That is an elevator pitch. KATE: Right? NEIL:  That absolutely is. KATE: I pulled it together. NEIL:  I can really see how that triad could inform each other. Spirituality, social justice, and creativity, yes? KATE: Yeah. I mean, I also feel like those are the things that I just like and am good at, so there's not a whole lot else, I think, that's for me in this world. I try to just make them go together whenever I can. NEIL:  Right. Oh, isn't that what we're all doing? Just make the things that we like go together. Do you have parents, grandparents who are still around? KATE: Yeah. I have parents who are still around. NEIL:  What, let's say, would your parents say to their friends when their friends ask what you do? KATE: Oh. My mom would say that I'm a spiritual teacher, and my dad would say that I'm a writer. NEIL:  Oh, that's interesting. What's that split about? KATE: Well, my dad was a writer. He was a journalist, and so I think that he always really supported my love of language and saw that part of me. Then my mother, recently she started getting really into meditation, so she practices twice a day, she comes to mediation retreats that I teach. I don't know, I also feel like there are certain people in life where when you talk to them, your wisdom kind of comes out, and I think that my mom and I are that for each other. NEIL:  Oh, that's wonderful. KATE: So I see her as a spiritual teacher, too. NEIL:  Do you get nervous when she comes to a meditation retreat? KATE: A little bit. I mean, partially because I kind of have an internal commitment, even when I'm in meditation spaces, to really be honest about the way that I hope that our spiritual practice can inform our political lives. So oftentimes that means talking about my experience as a black, mixed race woman, and I have a white mommy. And so part of, I think, what's spiritual about our relationship is the willingness not to give up on each other as we have these conversations about what it means for me to be a black woman in America, what it's like for her as a mother of black children, and the ways in which, as a white woman living in kind of a middle-upper class area of Chicago, the things that she doesn't see or the attitudes she unconsciously picks up she didn't mean to. And so I think it's amazing. It's also frustrating in some ways to be in this long-term relationship with this person where we're not going to give up on each other because we have different views. KATE: But just to go back to your question, I'll often look out and be talking about experiences of racism, both within meditation centers and outside, and I'll look out at her and just wonder, "What's she thinking?" Does she feel bad that she couldn't shield me from those experiences? Is she feeling like, "Is Kate making this up? I don't know what she's talking about." So sometimes I'll try to read her face, but most of the time I'm just happy she's there and that she's ... I mean, she raised four children pretty much by herself, so I'm happy she has a little time to relax. We probably terrorized her. NEIL:  You mentioned not giving up on each other. I mean, that's such an interesting way to put it. KATE: Well, every family's different, everyone's relationship with their parents is different. A lot of the people that I interact with often in my social life, they have a relationship with their parents, and I think sometimes with the elder generation in general, where there's a sense of ... I don't know, kind of objectifying them. Like we might have seen them once and then saw a mixed bag, as we all are, someone who in some ways has it together or is loving and in other ways maybe carries outdated notions of themselves or other people, or uses embarrassing language to describe a particular ethnic group. Then we just kind of ... There's this dulling of the perception that happens after that where we no longer are seeing that person, we're seeing our memory projecting it out and then reacting to our own projections. And so- NEIL:  Oh my God. Story of my life. KATE: So I think not giving up is being, in some ways, willing to allow each other the grace that is actually offered to all of life, which is that we're all always changing and to be awake to each others' evolving experience and to be willing to be honest about what our experience is and shape each other. I think that's the other way in which I've seen friends give up on parents, is that they stop really telling the parents who they are. We fear we may not be accepted or parents just don't understand, that kind of thing, and sometimes that's true. Sometimes we have that fear and it's confirmed, and that's really hard. So it's like you can't have your whole sense of worth wrapped up in what a parent thinks, but also what if they couldn't see us once and then one day they could? And we kept kind of showing up and allowing ourselves to be seen, if that's not dangerous to who we are. I like to be surprised. NEIL:  Shall we go to these cards? KATE: Cool, yeah. This is actually the part that I'm most excited about, so ... NEIL:  All right, well. The first card I have is, "Patience always feels somehow wrong." KATE: The wrongness. I relate to the discomfort of patience. I think one of the blessings of Buddhist meditation training is it kind of gets drilled into your bones that just because something is uncomfortable doesn't mean it's wrong. I think to the point where it can even go a little too far and people can become scared of pleasure, and that's also not the point. In the Buddhist tradition, the word that's translated as patience is called khanti. It's K-H-A-N-T-I and it's one of the virtues, and so it's not different than other traditions where patience is a virtue. We often translate it as patience, but it means something like forbearance, also. KATE: So for me, when I learned patience as a child it was like holding on like hell until you get what you want, like, "If you're good, then you can have this treat when you get home." And so you just hold your little hands, you just sit on them and wait until finally, "Oh, I get what I want now that ..." I have a sense of relief and the patience that is talked about in the Buddhist teachings, which I also relate with ... and it's a little bit of a perspective shift, but it's like not just patience until I get what I want, but the patience that one has when we may never get what we want, or whether what we want is gone and will never return. The kind of patience that we have with our bodies as they get older and we go to do something that we used to do effortlessly. The suggestion, I guess, is that we can meet that experience with patience. NEIL:  Yeah, there's so many different types of patience, too. For a long time, I supported myself in a day job that involved a mix of computer graphics and IT work. Working with people around computers brings up, for me, the deepest level of patience or challenges to patience. KATE: Because they're not going fast enough? Is that- NEIL:  You could take the keyboard and mouse out of their hands and just do it absolutely in two seconds, but it is important to develop that muscle memory of using the mouse and the keyboard and da da ... going through the steps and having it be imprinted on your body in that way. KATE: Yeah. I mean, we're talking and I'm like, oh, so much of patience for me is about pace. It's about I either want a task to go faster than it's going, I would like time to go faster than it's going, and the frustration that it's actually not ... It's difficult. It's difficult. I don't know, would you say it's wrong? NEIL:  That really segues, interestingly, into a card I have about honking. "People honking are not where they want to be." KATE: That's deep. I mean, that's really deep. Yeah, I mean, gosh, to just be able to make a noise and be like, "I'm here and I don't want to be." NEIL:  Right, exactly. KATE: It makes me want to have a horn to just carry around and be like ... NEIL:  Oh my God. KATE: Yeah. I don't know. I mean, I think it's like they don't want to be here, but also, "I want someone to know that I'm here and I don't want to be. I want to make that heard. I want to make that visible." I can relate to that feeling. NEIL:  Oh my God, yeah. God, that horn would be on frequent blast in my life. KATE: Yeah, yeah. Or when you see a child have a tantrum and it's just like, that's them honking their horn being like, "Something is not right." NEIL:  Right, right, right. That's so true. Oh my God, the horn is metaphor. But I bike a lot, and I was stopped at a light where someone was honking the horn, and the biker next to me ... I love the conversations you'll have occasionally at a stoplight with someone else in the bike lane. He said, "Car horns should be just as loud inside the car as outside." KATE: Yeah, that's a cool idea. I mean, I can't imagine any car manufacturer picking that up, but you know. NEIL:  I know, right. I think that's also a connection between honking and vulnerability. As a bicyclist, do you ever kind of make that connection? I often feel like when people are honking at me, they're actually expressing a fear of hurting me. KATE: Oh, oh. NEIL:  Have you ever had that, or ... KATE: Yeah. I guess it can be like that the same way a parent will yank a kid, like, "Why'd you do ..." When they're doing something that they feel is dangerous. Yeah, I think the feeling of being in this giant metal thing that's hurling through space that could totally kill somebody is really kind of jarring. NEIL:  Absolutely. KATE: I mean, I love that you're giving people the benefit of the doubt like that, like, I startled them and they don't want to hurt me. I think that's a wonderful attitude to take. I didn't often think that. I often felt like there was so much protection or something that, I don't know, they felt they could do whatever they wanted. I often would pull up next to a car at a stop light and look over and when the person looked at me, the impression that I had is that they forgot that they could be seen inside this compartment. NEIL:  Oh, right. Yeah, yeah, yeah. KATE: So it almost is like an anonymous comment section or something where they can say whatever they want with their ... and then no one has to know it was them that trolled this nice biker. NEIL:  Honking is like the anonymous comment section. That's fucking brilliant. The card says, "Childish laughter at Buddhist lecture." You know what I'm talking about? Any kind of spiritual lecture ... First of all, the teacher will often embrace a kind of, "The bird doesn't worry about da, da, da." You know, say something kind of like that. KATE: Oh God. Yeah. NEIL:  And then in turn, the audience will laugh but it's not funny, and it's a childish kind of laughter. KATE: I was talking with a friend about this recently because we were talking about the kinds of Dharma talks or spiritual teachings that become ritualized to the point that this person is telling a story that they have actually told many, many times. You've heard it on a podcast and you've heard them say it at last year's retreat and they're telling the same story and there's the same punchline and you laugh again and it's like, "Why?" We were wondering if it's less about novelty and more about familiarity, kind of like there's a sense of, "Oh, I know what's coming and it's comforting to me and I laugh because I know what to do here." NEIL:  I hear that. It's why we like sitcoms. You know the joke's about to come ... certain types of sitcoms. KATE: Right. And it also depends on what's coming before it because sometimes I think that Dharma talks can also bring up heavy stuff, like death and aging and heartbreak of various kinds. And so it builds up a kind of energy that can actually be difficult for us to contain, and so there's this sense of it's powerful, but it's almost uncomfortable because it's building up this energy, then wanting it to release in some way. So even if the joke is bad, just being excited that there's a release valve that you can pull. NEIL:  Next card. "How I sometimes keep my shoelaces untied as a kind of mindfulness reminder." I'm aware that my shoelaces are untied as I'm walking. They become untied, it's not like I purposely don't tie them. They become untied and I kind of hold off on tying them just as a way to be like, "Got to walk mindfully." KATE: Oh wow. What effect does it have, or how does it work? Does it help your mindfulness? NEIL:  Absolutely because it's like you don't want to trip. It then becomes a walking meditation. But also, it really makes you aware of how many people will tell you, "Hey, your shoelace is untied." Which is why New York is great. KATE: I was thinking about that. I was like, "Oh my God, do you know what you're doing to people? NEIL:  Right, exactly. KATE: For me, I get so scared when I see someone with their shoelace untied. I'm like, "You're going to fall." But I kind of love that. I also think it's ... Walking meditation can be kind of boring. I mean, all meditation can be kind of boring, so it's like ... NEIL:  Right, exactly. KATE: ... juicing it up a little bit, living on the edge, walking meditation. I like it. NEIL:  Because you could trip, as mindful as you're trying to be. KATE: Right. The wind blows a different way, it swings that little lace underneath you're other foot, and then you're just- NEIL:  Exactly, you're down. KATE: Yeah. But I'm glad you haven't fallen yet. I think that's cool. NEIL:  May you not fall. KATE: May you ever be upright. NEIL:  Do you have any little tricks like that, like meditation hacks? KATE: Yeah. I mean, I think Thich Nhat Hanh's tradition is really amazing for this kind of thing because they talk about mindfulness bells and the way that you can ... And bell is a metaphor, it's something that makes you remember, and so you just ... It can be a bell, like every time your phone rings, you take a deep breath, feeling your feet on the ground before you pick it up. Or every time you touch a doorknob, you allow yourself to begin again, whatever that means. There's ways to do that. NEIL:  Oh, I love that. KATE: I think for me now, a lot of my mindfulness bells are internal. I'll actually notice a disturbance in the field. I'll notice that my chest tightened up a little bit or my belly kind of swerved, or I feel something inside and use this moment to kind of actually pause and notice what happened there, and if necessary, to care of it. I'm big into letting my body talk to me these days as a practice, after having really ignored it for many, many, many years. I'm like- NEIL:  As a dancer, or in dance work? Or just as a human being, or ... KATE: Yeah, definitely in dance work, although ... I was going to say, although I don't know if it started there. I might have ... But in dance for sure, there were ways of moving my body that didn't feel good, but then I thought, "Well, this is what the choreographer wants, so I'm going to do it." There's an element of dance training that is about don't pay attention to what you're feeling and just get it done, and that is capitalism. That's not- NEIL:  Dance is capitalism. That is hilarious, oh my God. KATE: I think, right? It's like what matters is production and not necessarily your human feelings and needs, and so as humble as it is, actually paying attention to what your body is feeling and being willing to attend to that ... at least with your attention, if not with your actions ... is kind of this radical anti-capitalist act. NEIL:  I love it. KATE: For some reason, from a early age I was really drawn to these European concert dance forms. I was really into ballet and then I was really into Martha Graham technique and some parts of the Horton technique, which I ended up in when I went to The Ailey School. They're not actually meant for everybody ... NEIL:  Yeah, everybody. KATE: ... and I'm not even sure if they're meant for anybody. It's kind of this idealized form that we're all ... So anyway, I don't know if feeling or feeling good is always a part of dance for the dancer. I think sometimes it's helping other people feel something. But I don't think that's what dance has to be and I don't think it's what it is at it's best, but I think somehow that's the kind of dance that I end up doing most of the time. NEIL:  That's an interesting way of thinking of it. It's almost like this Christlike thing of, "It doesn't feel good for me, but it makes someone else feel good." KATE: Feel amazing. NEIL:  Right, yeah. "I could imagine thinking as I'm dying, 'Here we go again.'" KATE: Where did this come from? NEIL:  I just had the idea it could have a sort of familiarity to it, in the same way that falling asleep has a familiarity to it or something. I mean, of course, the beauty of it is I'll know but I won't be able to have a followup podcast episode about it. I think. KATE: You'll just have to send us a sign or something. NEIL:  Yeah. And it's not even for me about necessarily believing in reincarnation, which I don't know if I believe in. But I don't think beyond that. KATE: The thought that I had just now was like, I hope I'm familiar enough with death by the time I experience it myself that I can think, "Oh, this is normal, this is natural, this is the way of all things," instead of, "Oh, why is this happening to me?" Which, I think, from talking to people who volunteer in hospice and stuff, that can be the thought. Like, "Why me, doctor? Why me?" And it's like, "Well, you're 90." NEIL:  "Why not you?" KATE: But yeah, so there's a lot of Buddhist practices that are preparations for death and dying, and some of them are visualizations, some of them are reminders. There's one that's, "I am of the nature to grow old. I am of the nature to become sick. I am of the nature to die. Everything and everyone I love will be taken from me and I am the owner of my karma, it's my only true inheritance." KATE: I mean, I think that one of the things that make Buddhism a hard sell is that it can feel like a downer to be like, "Okay, we want to talk about suffering. We're going to talk about impermanent." The paradox is that somehow being in touch with those things lends a sense of, "Oh, I'm actually alive now and this is what life is," and maybe even a sense of urgency around understanding, "This will not always be the case, so I don't just have forever to bumble along until I finally decide I'm going to do the thing that I need to do." And that leads to a kind of freedom and happiness that denial of death and denial that things are changing actually ... We will never win that game. NEIL:  Right, oh wow. Yeah. KATE: We will never succeed. This is a setup, actually, but it's a setup that you can buy a lot of products and goods on the way to realizing that's possible. So it's good for the economy, but it's not necessarily good for our spirits. NEIL:  Capitalism again. What's a bad X you'd take over a good Y? KATE: A bad X I'd take over a good Y. So first thought is a bad day sober I'd take over a good day drunk. NEIL:  Are you in recovery, can I ask? KATE: Yeah. Almost nine years, which means I was definitely meditating before I got sober. I was trying to become less attached to wine without actually having to stop drinking wine. But that didn't work out as well and I think that the meditation practice helped me to get real enough with myself to be like, "Oh, this is actually never going to work out. No matter how I dress it up or dress it down, it's never going to work out for me." Yeah. NEIL:  What is it that keeps you going? KATE: Oh man. I think it changes. A couple of answers came to as I was letting your question resonate, and one is a sensory sense of smell kind of thing, like being able to smell a different future that's ... I think it's something ... What keeps me going feels like it's something in a future that is looking back or calling to me from a future moment, saying, "You really want to get here, actually. Keep going. I love you. Keep going. You're doing great." NEIL:  And that connects to smell for you? KATE: Yeah, it's like a whiff. Having a whiff of something that is just kind of like cooking. I genuinely want to see what's going to happen. Like, "What's going to happen today?" It's very close to anxiety, but it's not anxiety. I know that there is kind of a way that anxiety can get people up in the morning for momentum, and I had that experience also, and this one is just a half-step back from that and it feels a little bit more sustainable for my system just to be like, "I wonder what's going to happen?" NEIL:  That seems like a beautiful place to end it. Kate Johnson, thank you so much for being on SHE'S A TALKER. KATE: Thank you. Thanks for inviting me. It's been awesome. NEIL:  Thank you so much for listening to this episode of SHE'S A TALKER. Before we get to the credits, there were some listener responses to cards that I'd love to share. It's a new thing we're doing in season two. NEIL:  In my conversation with artist and baker Andy Hawkes, we talked about the card, "Leftovers as a kind of embodied memory." In response, Lex Brown wrote, "More than memory, leftovers make me think of the seemingly endless future of packing my lunch in middle and high school. I thought it would never end. Gladware, monotonous future food, foggy plastic lids, leftovers for school night dinner or for lunch the next day." John Pilson wrote, "I feel like the leftover with teeth marks deserves its own category, probably a name other than leftovers. Maybe evidence?" And finally, [Com and See 00:27:59] wrote, "One of my uncles in Hong Kong as a personal rule never keeps leftovers, even if he's making lobster or crab or abalone or delicious meats. It's so ruthlessly unsentimental, it breaks my heart every time I eat at his table." NEIL:  Thanks to everyone who wrote in. I loved all the responses. If you have something you'd like to share about a card on the podcast, email us or send us a voice memo at shesatalker@gmail.com or message us on Instagram @shesatalker. And also, as always, we'd love it if you'd rate and review us on Apple Podcasts or share this episode with a friend. NEIL:  This series is made possible with generous support from Stillpoint Fund. Devin Guinn produced this episode. Molly Donahue and Aaron Dalton are our consulting producers. Justine Lee handles social media. Our interns are Alara Degirmenci, Jonathan Jalbert, and Jesse Kimotho. Our card flip beats come from Josh Graver, and my husband, Jeff Hiller, sings the theme song you're about to hear. Thanks to all of them and to my guest, Kate Johnson, and to you for listening. Jeff Hiller:                       (singing

What's the one thing they do?, Daycare disasters...Why'd you have to complain?, Throuples discuss, Celebs doing normal things, Does your nan kiss and tell, Shovel Karaoke, What was in the letterbox See acast.com/privacy for privacy and opt-out information.

In this episode, Lisa talks to her business partner/Coach Neil Wagstaff about resetting your mindset and how to get your brain to do what it should.   We all have goals and plans and as we head into a new year we are all making new years resolutions and dreaming of what the year could bring us.    But how often do you fall off the bandwagon, how often do you sabotage your own goals and don't know why. Neil and Lisa discuss tricks to get your mind on track, to developing new habits, reprogramming your subconscious to get onboard with the plan and how to trick the limbic brain into doing what your conscious brain wants.     We would like to thank our sponsors:   Running Hot - By Lisa Tamati & Neil Wagstaff   If you want to run faster, longer and be stronger without burnout and injuries then check out and TRY our Running Club for FREE on a 7-day FREE TRIAL Complete holistic running programmes for distances from 5km to ultramarathon and for beginners to advanced runners.   All include Run training sessions, mobility workouts daily, strength workouts specific for runners, nutrition guidance and mindset help Plus injury prevention series, foundational plans, running drill series and a huge library of videos, articles, podcasts, clean eating recipes and more.   www.runninghotcoaching.com/info and don't forget to subscribe to our youtube channel at Lisa's Youtube channel  www.yotube.com/user/lisatamat and come visit us on our facebook group   www.facebook.com/groups/lisatamati Epigenetics Testing Program by Lisa Tamati & Neil Wagstaff. Wouldn’t it be great if your body came with a user manual? Which foods should you eat, and which ones should you avoid? When, and how often should you be eating? What type of exercise does your body respond best to, and when is it best to exercise? These are just some of the questions you’ll uncover the answers to in the Epigenetics Testing Program along with many others. There’s a good reason why epigenetics is being hailed as the “future of personalized health”, as it unlocks the user manual you’ll wish you’d been born with! No more guesswork. The program, developed by an international team of independent doctors, researchers, and technology programmers for over 15 years, uses a powerful epigenetics analysis platform informed by 100% evidenced-based medical research. The platform uses over 500 algorithms and 10,000 data points per user, to analyze body measurement and lifestyle stress data, that can all be captured from the comfort of your own home Find out more about our  Epigenetics Program and how it can change your life and help you reach optimal health, happiness, and potential at https://runninghotcoaching.com/epigenetics You can find all our programs, courses, live seminars and more at www.lisatamati.com    Transcript of the Podcast:   Speaker 1: (00:01) Welcome to pushing the limits, the show that helps you reach your full potential with your host, Lisa [inaudible] brought to you by Lisatamati.com Speaker 2: (00:13) Well, hi everybody. Lisa Tamati here and I am once again with Neil Wagstaff. How are you doing Neil? I'm good, I'm very good. And tonight Neil and I, this is just before Christmas that we were recording this and we want to, you know, we're coming up to new year's and time to reflect on what you did this year and it might be playing for next year's goals that you want to sit out. And we thought we would do a session on resetting your mindset. I knew. So we want to go over some tips and tricks and some things we use. Think about when you're setting goals and how you going to be able to stay on the right track more often. So first of all, you've got to set some goals. I knew where do we go from here? Speaker 3: (00:56) Is this the best place to start? Make sure there's a, there's a goal in a goal in place and make sure it's a clear goal. Make sure it was well outlined and make sure, most importantly, once you've got the goal in place, you understand why you are doing it. Speaker 2: (01:09) Why, why the why, the why. The why is a really important fact to see if you have a goal in itself. It's, it's in it. It's nothing. It's just a piece of paper that you wrote something or it's all of those. It's when you start unpacking the why that you want to get this goal. That's when you come into the emotional triggers and your values and all this sort of stuff that actually creates the action that actually creates the, the, the ability for you to overcome the obstacle obstacles in order to get to that goal. So it's really important to understand your why. Now when you're working with a client, what do you do to pull out the why if you like, Speaker 3: (01:53) Hey, it's, it's really making sure it's down in your, it's written down in your words, your language. It's, it's used, used the words that you, you actually come out of your mouth, the language you use. So as an example of someone had been very stereotypical, says they're gonna they might not want to lose weight and I'm going to then continuously ask why. And it's like literally peeling back the layers of an onion. So we want to, as you said, get deeper and deeper, fond at the emotional reason that's driving that. And once you keep putting back the layers, why, why do you want to lose? Why'd you want to lose weight? Well, I want to lose weight because I want to feel more confident. Okay. Why do you want to feel more confident? Because I want to be able to comfortably company run half marathon. Speaker 3: (02:33) Okay. And why'd you want to run the half marathon? Because I want to be a good role model for my children. Okay. And why do you want to do that? Because my dad wasn't a good role model to me, so I want to step up now, make sure that I'm really a straight to my children, that I'm moving and being regularly healthy. And am regularly active is, is what we need to do to, to move forward in a productive way. Once you get all those layers back, we've then got the words that you jump out. There will be things like confidence, health activity, role model, and then we can put that into a statement that actually means something. And that's the key thing is the statement that the all clients have in front of them should mean something to them. And then that statement, we are statements to write down on paper and then that is then put somewhere that they can see it on a regular basis daily. Speaker 3: (03:21) And for some people who are really encouraged to actually rewrite it on a weekly basis. So whether that's taught into update it into a Google doc or it's actually written down and rewritten. So that is just front of mind writing. We've, the experience I've had and firstly from doing myself actually having to write it out, just brings it back front and center again. You know, I want to be, for me, my key words that have been, I've been enrollment of my children being a superhero for them. I want them to look up at me like I'm a, I'm a superhero, so I want to remind myself that on a regular basis so that that's my why and once I put that clearly in my head, understand and let me do a little bit of work on purpose as well, but that's probably another podcast in itself. Speaker 3: (04:00) But really once you've got the goal written on paper, clearly there, then that is what you're going to base your daily decision on. Because if you really want to get to that and achieve it and get to that half marathon, do it in a time. You won't be the wrong mode. You want be the be the superhero you want to be. Then each day when you're making your decisions, you make your decisions purely based on your goal that's clear in your heads. And if it's not clear and you don't understand why, then it's so, so easy to take the wrong path and make the wrong decision each day because you're not very, very clear on what you're doing. If you're a hundred percent clear on what you're doing and taking the right path and making the right decision is a whole lot easier. Speaker 2: (04:38) Yup. And we have like two to 300 decisions a day to make. And so this is really, really important that we have these goals and these are the reasons why in the front of our brain all the time that it's how, and I actually find two that actually working that physically on an old fashioned note and piece of paper much better than on a computer. I find that it just, it gets in your brain more, you know, and you have it in front of you. And when we come to, I call them lawyer folk in the road, each decision that we have as a fork in the road and I can just decide to go lift, which will lead me to the path towards more success than the other one is away from the goals that I want to have. And if we take the, you know eating chocolate, what am I definite weaknesses in life is a chocolate and right. Speaker 2: (05:22) So when I come to the decision, I actually want to eat less chocolate. The chocolate sitting there in front of me and I can decide I'm going to either eat it because it tastes good or I can stick to my goals, which won't be to lose weight or to, to have a healthier diet. And then when I understand the why behind it, I can take a little bit more of a zoomed out view instead of just the taste and the immediate impulse. So we as human beings tend to run on Sudi sick and decision making impulses. And if we can to lay a decision for just a few seconds, sometimes we can override then impulse to just stick the chocolate in your mouth. Right? And, and so w when we zoom out a little bit and we see what's around the corner, cause often we come to a fork in the road and all you can see is the chocolate. Speaker 2: (06:12) Yes or no. You can't actually see you like you, you're not thinking about, well if I eat this chocolate and I do this behavior repeatedly is obviously one piece of chocolate isn't going to be a problem. But if I do this behavior repeatedly, then around the corner as perhaps disease round the corner is obesity around the corner was diabetes. And, and while negative health outcomes I say, and not a motivator, it's still a good thing to be able to zoom out and to understand, well actually I want to be fit. I want to feel good. When I got to the beach, the sear on the summer and we my bikini, I, I want to, you know, whatever it is that moves and motivates you, seen as more likely to be at least a ten second sex discussion in your mind about whether you're going to do it. Speaker 2: (06:56) And sometimes you'll start to win in those discussions. If you can just delay the impulse a little bit is as human beings we and this is scientists speaking, not me. We all go towards pleasure and away from pain. We don't like to move ourselves towards painful decisions. And, and when I first heard this, I was like, I don't agree with it. I, I, you know, running a marathon definitely can be painful. I knew, you know, or an ultramarathon there's a hell of a lot of pain and discipline and overcoming yourself. And they said yes, but you're still going towards pleasure because you bigger goal. And again, we're looking at the zoomed out view is actually leading you towards more pleasure. The goal of having the marathon done the middle around your neck, that, that feeling of achievement. So you are moving towards pleasure and that pleasure is bigger than the pain of having to overcome yourself to get out the door to go training this morning. Speaker 2: (07:54) Does it make sense? So the pleasure and pine thing, it can be just an immediate impulse, the pleasure of that Tyson, that chocolate is going to make me eat it right now. Or I take a slightly zoomed out view at the bigger goal and w w w worked towards the pleasure of being fitter and stronger and losing weight or whatever the goal is. And remember, this stuff is not just about food and training. This is not just about that. This is what every goal you have in your life and your career and your business. If you can take this, this method, if you like, this framework that we're trying to give you and see this as a real fork in the road. Get a picture with a, you know, a tree in the middle of the road that goes left in a road that goes right and picture that in your brain. And when you come to those decision points, try and think about what's around the corner and what is my bigger goal and zoom out a little bit and at the beginning, Neal, isn't it? Isn't it true that when you be stopped starving you habit, it's a really tough road at the, Speaker 3: (08:56) This is real, real hard and it's not. If it was easy, then we'd all be doing the right stuff all the time, but it's a real, what's worked for me personally and everyone we're working with is just really, you've got a fork in the road and just understanding that doing small things consistently will can lead you down the bad road. So consistently, as you said, in chocolate in small pieces daily will eventually lead to the you somewhere. You don't want to be consistently having four or five coffee today daily. In the short term it provide pleasure, but in the longterm it's going to take it somewhere you want to be. If you flip it round and often the Creighton, the new habit, it feels quite overwhelming. There's going to be a real big, big challenge, but if you just pick one or two things and work out, if I consistently do those day in, day out, it doesn't need to be massive things. Speaker 3: (09:45) It could be simply walking for an additional 15 to 20 minutes a day. It could be drinking a little bit more water each day. It could be something real simple, but you work out. I consistently do that and I do that every day, day in, day out. Then all of a sudden the path to the pleasure and the longterm goal gets a whole lot easier. So it's not massive things you need to look at and that's where a lot of people end up taking the wrong puffs. It's actually just too much to do and it's really not. It's consistently just the little things. And to your point, looking at 30 seconds of immediate pleasure looking out across and above that and into the future and seeing that, right? If I just leap frog over that go this way, then all of a sudden the results start coming. Speaker 3: (10:27) Health changes, body changes, how you're feeling changes. And now it becomes easier to make, make more future future decisions by agreed, yes. The habit for me is is the tough part, but consistent little bits each day and work out what are you willing to commit to? What can you commit to? Because a site, a lot of people's at, if you could be 50% further ahead from where you are now, would you take that and everyone goes, well yeah, so it's not like we're asking you to make a huge change. If you can make some a 50% improvement, which percentage wise doesn't sound massive, but some changes that are quiet re give you 50% improvement. That's goal. If you're 50% in three months time than you are today. That's some big improvements from a health point of view. Some big improvements from a fitness point of view, big improvements from a mindset point of view, big improvements from a business point of view. Whatever you apply this to is it gives you some big, some some big wins and I'll ask the question as well. What's the one thing if you did it consistently each day, who would make the biggest difference to your goal? Yeah, Speaker 2: (11:27) The 80 20 rule. Yeah, exactly. Speaker 3: (11:29) One thing that I'm trying to do. Lots of little things. What's the one thing that will give you the biggest, best bang for your buck? What that out and then just go go at that. Because in a amongst time you're going to be glad this is Speaker 2: (11:42) In chopping things up into little bits that you can handle when you hear it. You know, it's like that analogy that I've used a lot of times about running through New Zealand and being totally overwhelmed by the thought of this 2000 plus kilometers and mum going to me just get to the Dame through Apple for status. Stop thinking about all that stuff. You know like if I say to, I'm going to eat healthy for 24 hours a day, seven days a week for the rest of my life, that's never going to happen. Cause on I myself, I know I'm not always going to win and that's okay. But if I say to myself like, I'm going to have five good dinners this week and I'm going to, I'm gonna not have a takeaways or something, then that's a small goal and I can manage this week and I'm focusing on just one or two things at a time. Speaker 2: (12:25) There was also, you know, when you, when you make a habit and you, you, you starting to develop a new habit, it takes about 60 days for the brain to be able to actually make a new pathway in the head. So we have what they call neural pathways. Now these are habits that you've formed and connections in your mind that make it, then the brain is very lazy and then it wants to use as little energy as possible. So when you create a pathway in your mind that repeat so behavior over and over again, it goes, Oh, this is easy. And it's, you've got a real big highway. If you can imagine you've made a big deep groove and the in your, in your brain, we're not physically but I a deep highway, that this is where the traffic is going every day and the brain knows this pathway. Speaker 2: (13:13) It knows this behavior. And so it becomes a, the path of least resistance. So how that translates to habit forming is it in the first few weeks, you're going to find it royally, really tough cause you're going to be running all willpower and decisions and the goals that you've set and having this front of mind and that requires some willpower. But willpower will, will run out on, you can tell you will run out on you. But what doesn't run out on ya is the fact that you've created this new neural pathway, this, you've created this habit. And then it actually becomes easier for the brain to just to, you know, I did the social example. I have a morning routine. I get out of bed, I do some stretching exercises, I go and have a cold shower, horrible. And then I'd gotten him a better leader or a vegetable juice. Speaker 2: (14:02) And it's not life stuff. It's horrible. You know, it's what, it's what I should be having. And that's the way I start my day. And it's a good thing because I'm sitting my day out. But at the beginning it was like, Oh, this is awful. Now my body does it without even thinking. It just goes. Because that is the habit that I've created over many, many months. And so now it's actually quite normal for me to do it. And it's actually a, I can seal it when I, when I travel and I don't have my blender or whatever with me and I can't do my routine. It's like, Ooh, don't feel like right. Usually because I haven't had that routine to follow. So it gets easier as we do these things. And so just get through those first couple of weeks and then already really it will be easier. Speaker 2: (14:46) And when you get to 60 days, it'll be a piece of cake, you know? But so the Brian moved type their path of least resistance once you've set that up. So another little trick that I use Neil, and I've done it if you use this one, is if I'm don't feel like training for example, own like, you know, feeling what and I don't really want to and I'm unmotivated and I know that I've got a race coming up or I've got something that I want to achieve. A little trick that I use to get myself going is that I count backwards from five, four, three, two, one. And when, you know, every movie in the world has got that, you know, with, we're going to lift off in 10 seconds, 10, nine, eight, seven, six, even if you just do it from five to one, it creates this impulse of action because you've heard that so many times and you, you, you know, they don't. Speaker 2: (15:38) Zero, you're going to take off. So, and there's a whole book written on this about just counting down from five to zero. And by the time you get to zero, you'll just go and do without ruminating, without thinking and overthinking. Do I feel like training today? Do I not feel you need a bloody feel like I can tell you when you've had a hard day at work and you know things have gone wrong, you'd just rather go home and I put a bottle of wine. We all feel like that, but if you can go and put your gym clothes on or your running clothes on, I have a bargain with myself. I'm just going to get changed and then I'll say and once I put my clothes on, usually I'm like, cool, I feel more athletic already and I've actually done this thing and I'll, well I'm here now. Speaker 2: (16:22) I might as well just do a little warmup and see how I feel and then I start warming up and then all of a sudden my body starts to kick into gear. My body warms up, it gets ready for action and then we're off. We're off to the races, but I hate to overcome myself each and every bloody time actually people is, it's not just like, you know, Oh are you one of those motivated athletes who loves to give them the gym everyday? No, there are very many days when I do not feel like going for a run when I do not feel like going to the gym. But that's a little trick that I use to get my app Speaker 3: (16:56) The road. Exactly. We've been, you know, you said at the start at least it's having that fork in the road and setting yourself up, giving yourself signs valid. I like to put signs that direct me in to that, to the, the right fork in the road. So last night, it's good example. We've we've had a few nights this week. We've had friends around for barbecues and things like that. This morning is, I definitely getting up and going for a run. So I put my spiky ball. I used to roll my feet before a run. I'll stick that on the wood on the workbench before I went to bed last night, made sure I knew where shorts, t-shirt, have fines were for my, my phone's heart goes to my music when I'm running. All those things are out shoes by the front door. So when I got up this morning and walked into the kitchen, all those, they're the signs for me. Right? Not rolling your feet, trying to the, it was, there was no reason because the easy thing to do, if those things weren't there, then all of a sudden I'm off down Speaker 2: (17:50) The, the other path, and this is what I want everyone listening to understand is the people will look at often look at you and me and other people like this guy and they just get up and do it. It's easy. It's, it's not, it's not. But what we've got better at doing is, is really getting our minds and in the position to make the right decision. And that some of the time you need to, you need to do things like you've described things that I've described where you put your sign up, they put them up, you make it easy. And then you have your your accountability partners in place as well. The people that are going to ask you like in the day, how was your run? The minute I came down to the, to the gym this morning to jump on the podcast with you as I walked in, it was couple of memes I'd already told and couple of the team who had already told I was going running. Speaker 2: (18:34) First thing else was how did you run feel so much better explained to them how great the run was rather than saying, Oh yeah, so that and that, that's where you start to get the, the feeling success as well and that's the bit you is never no way that I want to walk in this morning and go that didn't do it. So when I saw the people I knew I was going to see, right, they were my accountability partners who are even realizing they were going to be my accountability partner. It says if they pay pressure that they are good prefers. Yeah. And we are all part of a, you know, they talk about the herd mentality and I like to call it like a Wolf pack. Really. You know, you're like, you, you're part of a pack and a when, when someone just exudes a little bit of pressure on you or makes you accountable, it's gonna make you go, you know, it's gonna make you go a whole lot more. Speaker 2: (19:21) Another example, my husband Heisley, he, he's had a hell of a week. The Farber gave some mess of big fires, you know, lots of overtime, three days, three nights. I haven't seen him in, in a week and tonight on his schedule was a 35 K run because he's preparing for the unity ultra, which we've got coming up in March, which is 84 Ks and you know, I all signed to him last night when if you have another really bad shift night then you know, you might want to shift that. And luckily last night wasn't too bad but he had everything prepared. You know, he had all his gear out, he had the foods that he needed, he hit the water all prepared. He had his literal lights all done. He had prepared his mind all day yesterday for the beta lets coming today. And he just came in the house before to get some headphones and then he ran back out again and carried on his way. Speaker 2: (20:09) And he's on a mission and he's happy because he's, he's actually doing the thing that he set out to do and he prepared himself for it, even though he's had a hell week. And I've said to him after this, you need a bloody good break and you need to sit and watch YouTube for a while, you know? And then it's okay. And it's understanding that as well that you need that downtime. But that's a classic example of somebody who's prepared themselves and his prepaid, the mind for the battle is to come and he's out there doing it right now. So, you know, and that makes me proud of him and in what he's doing. So home, like we have got the unity ultra coming up. I just wanted to mention that while we're talking about it. So I, I'm invested at for the unity ultra, which is a a 51 mile or 83 K's, I think it is down in Christchurch in March of 2020, if anyone is interested in doing this. Speaker 2: (21:01) This has been done is a to commemorate the victims of the Moscow techs. And Christchurch, one of the organizers lost his auntie in this horrific event and was moved to as a run out wanting to do something and Koran golfs. And he asked his friend who's a rice organizer and who does a lot of charity events to come and help organize this event. And they're actually over in Bali at the moment, running another event. But this one is going to take place on the 20th of March 20, pretty 20th to 22nd of March. And so it's one day of running, but it's a whole three day of beans around, you know, sinking in, in, in showing solidarity to the people that were affected by this horrific event and honoring the 51 people who died in, they'll see lives. And we're also going to be raising money for the red cross to help refugees who are being set up in New Zealand and needing some help and support around and the, you know, establishing themselves in New Zealand. Speaker 2: (22:03) So a great cause, a great reason to be doing it. So if anyone is wanting to find out more about that, you can go to the unity oprah.com. And, or reach out to us and we can tell you more. So that was just an a little bit of an aside. But going back to the goal setting into this year, like we're coming up to the end of the year, we've got the new year's resolutions coming in. 90% of people who sit new year's resolutions, I don't know what the actual statistic is, but it's pretty horrific. Do not follow through with it. So I don't be one of those statistics this year. Be one of the ones that's, it's some really good, well thought out goals. Start to understand your why behind these goals and then start to understand what it's going to take to get there, break it down into small bite sized pieces and then start developing the habits that will get you there and understand that you are going to fall off the bandwagon. I knew you're not going to be perfect, Speaker 3: (23:01) So if you need help then there's a whole process, quite detailed process we take off on through understanding their goals, their purpose, their why, what their purpose in life, what they're doing is, is as we've talked about many times before laces when you achieve your goals, there's a lot of other factors that come into it and that's what we can help you with. If you want to, we can take you through a goal setting session, a purpose session at the start of the year and then tie that back to what you're doing, the chances of you been successful in achieving it. If you've got support around you, if you've got coaching around you. We use, we use coaches ourselves. We use mental, mental ourselves for that reason because we know we're going to be a much higher chance of being successful and achieving our goals if we've got support around us. So we create that around us with own mentors and our own coaches and we can help you guys and go through it as well. So if you need help with it, reach out. Where's the best place to contact this list? Speaker 2: (23:54) I'm Lisa tammany.com [inaudible] website. And you can contact us via that. You can see all our programs. We have our epigenetics program, which is what Neil was talking about there. So we go through this process, but we go through this with the lens of looking at your particular set of genes. A very an incredible program that we've talked about a couple of times and we are actually going to get onto doing some sessions on the genetics program that we have in the next few weeks. We've been saying it for a couple of weeks and the idea would be to get onto it, but it's actually a really amazing program that will give you insights into your genes, what they're doing, how they're expressing and what recommendations and trying to understand who the heck you are. This is the biggest power in this is not just the food lists and having lists of foods that you're going to, that, that are going to be good for your body and in times of the day that you should be exercising and what types of exercise. But it's also about how your mind works in relation to your genes and how you were, how you were made. You know, it goes right back through embryology when you, and your mom's tummy, how you developed, what we, what energy went into the different systems. And I won't go into it now because it's very, very detailed and scientific and we need our you know, probably five or six podcasts to get through it all. But we have a huge result. So this and we're just, Speaker 3: (25:20) I'm really my skill set in and finding your purpose easier. Cause once you know who you are, how goal setting process and, and the purpose process becomes so much easier because you've got the tools to really, really, really help you choose the right fork in the road. Speaker 2: (25:35) Yeah. And understand how you operate. You personally, what is it that your dominant hormones are and how is your mind set up for action? You know, and we know you know, Neil and I worked together and we have both crusaders and this is one of the epigenetic types biotypes and we both very, you know, mission driven and very on a mission all the time and in huge goals and things. And we know that other people operate differently. And we can as coaches now talk to them in a different way, motivate them in a different way because they need to hear different things and what we need cause we taught the person, if that makes sense. So we will be going into all that. If you want to chicken out or really you can help onto our website, at least the lisatamati.com Hit the programs button and you'll see our three programs, our online run training program, our epigenetics program, and our mindset Academy, which is all about mental toughness and developing war emotional resilience and mental toughness. So check those all out. Have a great Christmas guys is upon us account believers and if you're listening to this afterwards yeah, I'm sure we would've had great Christmas. Any last words you want to add to before we wrap up the holiday period? Enjoy the Christmas. Have a great new year guys, and enjoy Tom and your family and loved ones. Yeah, sounds like a bloody good idea to me. So you guys, yeah, Speaker 1: (27:00) That's it this week for pushing the limits. Be sure to write, review and share with your friends and head over and visit Lisa and her team at lisatamati.com.      

Ils sont partout : dans nos radios, nos télés, nos médias… Faut-il s’inquiéter de l’invasion des rappeurs blancs ? Le rap français doit-il être considéré comme une « musique noire » ? En quête de réponses, le Tchip invite le journaliste Yérim Sar, fin connaisseur du rap et cinéphile. Quand il y en a un ça va, c’est quand il y en a plusieurs que ça pose problème…RÉFÉRENCES CITÉES DANS L’ÉMISSIONLion Heart (Geneviève Nnaji ,2018), la réalisatrice Ava DuVerney, Mommy (Xavier Dolan, 2015), Girl (Lucas Dhont, 2018), Drake, l’article On Lionheart’s Oscar ban: Is Nigerian English a Foreign Language? par Kola Tubosun publié sur African Arguments le 6 novembre 2019, Kasala ! (Ema Edosio, 2018), Pascal Légitimus, Les Inconnus, Les Nuls, Maboula Soumahoro, Tyler, The Creator, Odd Future,Solange, Mos Def, ASAP Rocky, 21 Savage, Thundercat, Blood Orange alias Devonté Hynes, DaBaby, Frank Ocean, Lizzo, R.Kelly, L’After Rap (Le Mouv’), Abcdrduson, l’article Contraint à regarder les Victoires de la Musique, un journaliste raconte son calvaire, par Yerim Sar publié sur Vice le 13 février 2017, Aya Nakamoura, Diam’s, Ariana Grande, Niska, Boulevard des Airs, Le Grand urbain (France Inter), Grünt (Radio Nova), Akhenaton, Joke, Nekfeu, Vald, Niro, Sinik, Orelsan, Lomepal, Jul, PNL, Booba, Kaaris, Sexion d’assaut, Rap Jeu, Two weeks (LP1, FKA Twigs, 2014)RECOMMANDATIONS ET COUPS DE COEURLA RECO DE MELANIE : « Making Beyoncé », un podcast de la NPRLA RECO DE KEVI : « Magdalene », un album de FKA TwigsLA RECO DE FRANCOIS : How Do You Choose Your Emoji Skin Tone ?, un épisode du podcast « Why'd you push that button »CRÉDITS Le Tchip est un podcast de Mélanie Wanga, Kévi Donat et François Oulac distribué par Binge Audio. Cet épisode a été enregistré le 21 novembre 2019 au studio V. Despentes de Binge Audio (Paris, 19e). Réalisation : Mathieu Thevenon. Générique : Shkyd. Chargée de production : Fatima Bahhou. Chargée d’édition : Roxane Poulain. Identité graphique : Sébastien Brothier (Upian). See acast.com/privacy for privacy and opt-out information.

"Why'd ya spill yer beans?!" The Lodgecast Boyz spill their beans on this highly anticipated film directed by Robert Eggers, who directed The Witch (2015). The Lighthouse stars Willem Dafoe and Robert Pattinson duking it out by a lighthouse in late 19th century New England. The film was shot on black and white 35mm film with a 1.19:1 aspect ratio. Without spoiling too much of our reaction, give Willem Dafoe a damn Oscar already! Tune in to find out why.

In this week's episode, we discuss the effects of the Woke Wars and how 'Stay Woke' transformed from an ordinary online idiom to a pejorative used by conservatives. Why'd this happen? What are the limits? Is this about accountability, and what does this have to do with #Watchmen

"Why'd ye spill yer beans.....?" This week Team Butter has something a little different for our listeners this week. Some of us got the chance to see Robert Eggar's (dir. of 2015's The Witch) newest film THE LIGHTHOUSE! For this episode we also are joined by friend of show Tom, who is a maritime enthusiast, and he provides a lot of wonderful insight into this magnificently bizarre movie. We all loved this wild, manic, and beautiful film about Willem Dafoe and Robert Pattinson's slow dissent into madness. Hear us discuss the themes, inspirations, and what the heck actually happened in the plot!

The Valley Metro light rail debuted in 2008 as a public transportation option that proponents hoped would propel Phoenix into the big leagues of cities. It currently stretches 28 miles long, 8 miles longer than when it first opened. By 2050, Valley Metro plans for it to be 60 miles long. But since its opening, locals have a lots of questions. Reporter Jessica Boehm and producer Taylor Seely answer them. The questions answered in this episode: Why'd the light rail come to Phoenix? Why's the light rail designed the way it is? Why'd Phoenix choose a light rail over a monorail? Does the light rail bring crime and hurt business? What's best for taxpayers' wallets: light rail, bus or car?  Has light rail been successful?

JOIN THE GIVEAWAY!: https://www.instagram.com/p/B3m3nw7pO8R/We're here! We're queer! How's everybody doing today? We're here with a new episode about Colleen Stan, a girl who was kidnapped in the mid 70s and was kept in a box for almost 7 years. Why'd this happen? What happened? When did it happen? If you have these questions, then listen to the episode! Thanks for listening, everybody. We love you! --- Send in a voice message: https://anchor.fm/undercovercoven/messageSupport the show (https://www.patreon.com/undercovercoven)

Alex and Chris Skype across America for a brave and inspiring conversation with the great author, David F. Walker (Luke Cage, Shaft, CyBorg, Bitter Roots, etc.). While we start with his early work on Luke Cage and Iron Fist progressing to his new projects like Bitter Roots, this episode mostly focuses on David's harrowing battle with crushing depression and methods he uses to claw his way out of the abyss. Don't miss this one, folks. Please leave your questions or comments in our Comments Section below. Or write us at: TTDSOnAir@gmail.com PS: During the episode I couldn't remember the name of a certain comic strip. It was "For Better, Or For Worse." Why'd that subject come up? Listen and you will see.

Why'd you have to go and make things so de-HYDRA-ted? A familiar merchant gives greeeetings and presents the crew with some... recreational... wares.

We're into the back half of the Key to Time series and this time John & Taylor find that, on the whole, the series stumbles a little with The Androids of Tara. There are some good parts, certainly, but there is also much that our duo wonder "Why'd they do it that way?" Either way, they find the best bits and suggest changes to improve the rest! Come check it out, please subscribe & rate the show, and listen to the end to see if you can help us on a quest!

We're into the back half of the Key to Time series and this time John & Taylor find that, on the whole, the series stumbles a little with The Androids of Tara. There are some good parts, certainly, but there is also much that our duo wonder "Why'd they do it that way?" Either way, they find the best bits and suggest changes to improve the rest! Come check it out, please subscribe & rate the show, and listen to the end to see if you can help us on a quest!

Futurama is a real banger of a TV show (Why'd you think it was smart to cancel it Fox?!), but one of it's most excellent elements maybe one of the biggest things most fans overlook. So this week we are taking a (uniquely long) deep dive into the themes and detail that make Futurama's intro one of the most visually entertaining and easily overlooked aspects of the shows incredible run!Join your Personal Brain Trainer (Cameron Boozarjomehri) and special co-host and Mind Fiend... Keon Boozarjomehri as they dig into the stunning details of Futurama's opening sequenceHave small stuff you're sweating? Email us at smallstuffshow@gmail.com, reach out on Twitter with #smallstuffshow, and follow us on Facebook, Instagram, and YouTube! If you enjoyed the episode we hope you'll like, subscribe, share it with a friend, support us on Patreon for even more great content, and/or leave a review on itunes so others can find us!And as always, remember: it's details like these, and more importantly fans like you, that make it worth sweating the small stuff! :DFind out more at https://sweating-the-small-stuff.pinecast.co

Space. Why'd it have to be space?

So, what'd you think of SHAZAM!? Is Shazam for a Younger Audience? Rod Doesn't know who Shazam is? Zachary Levi's other acting roles… Meagan Good as Darla and Dora the Explorer? Shazam Not being Called Captain Marvel? The kids and foster family in Shazam? Superheroes are just an everyday occurrence now? Shazam is in Philly now? Shazam chose Geno's Steaks instead of Pats or Jims? Theaters were not very full on opening night in LA Zachary Levi as Shazam? What'd you think? Asher Angel as Billy Batson? What'd you think? The Marvel Family??? WOW! Casting Dwayne The Rock Johnson as Black Adam first? Diversity in Shazam is organic. Darla is so freaking cute. Who directed Shazam? Is Shazam in the DCEU Snyderverse? SHAZAM is an acronym? Mortal Kombat in the Shazam movie. John Glover in Shazam and other DC properties Bad parenting in Shazam. Why'd the Wizard Shazam die? End Credits Ramones and animations were great! DC cartoons of Shazam. Shazam's first appearance in the comics? Was Shazam just a clone of Superman? How'd you rate Shazam? Final Thoughts for Shazam?  

"Hey!" "Foul!" "Why'd you do that?!" "Stop!" "I'm gonna beat you up!" ...are just a few phrases you will often hear from the subject of this episode of Sports Borts: INSTIGATORS. Whether it's on the basketball court, the baseball diamond or, heck, the common office break room, some people are cut from the instigating cloth and love nothing more than to STIR. UP. SHIT. The NBA is one sports league that has a grand tradition of these shit stirrers and joining the Borts to discuss them is the fantastic Adam Lustick ("Corporate" on Comedy Central). Adam has a crap ton to say about why he loves instigators in the NBA and how he admires them despite being very different from them. He also touches on layup line warmup songs, the primal anger inherent in playing sports, Jeff Van Gundy and so much more. It's a fantastic episode and you just gotta check it out! ... If you or anyone you know would like to advertise anything on Sports Borts, simply email sportsborts@gmail.com. It's a name-your-own-price situation, so don't be shy, get the word out about WHATEVER on our podcast! ... No presh, but it would be very cool if you took a measly second or two to rate us and comment on our itunes page or wherever you digest podcasts. It's lame, WE KNOW, but it helps! ... Got questions, comments, or interesting low-res pics? Tweet or email them to us: @sportsborts sportsborts@gmail.com ... Theme music by PODCAST MASON (Matt Klinman, Julie Eubank, Zack Poitras, and Sam West) Cover art by Ben Wietmarschen (impressive, right?) --- Support this podcast: https://anchor.fm/sports-borts/support

  As a Santa Barbara native, Dusty Baker’s established reputation and knowledge of the local market seamlessly integrates into a successful real estate career which includes designations such as “Agent of the Year” and “Top 40 Under 40.” For nearly a decade, Dusty has been serving the real estate needs of clients in Santa Barbara, Montecito, Goleta and Carpinteria. Dusty prides himself in truly connecting with his clients to ensure their complete satisfaction with his representation, which is one of the many reasons he is the area’s #1 rated real estate agent on Yelp. Client reviews consistently showcase themes of Dusty’s professionalism, caring personality, and local familiarity. Throughout his tenure in real estate, Dusty has educated and influenced thousands of colleagues in the industry through his speaking and writing. His writing portfolio includes penning articles for top real estate news source Inman News and authoring the foreword for the Amazon best-selling book, From The Top. He has also spoken as a marketing specialist on a national level at conferences and real estate offices. Dusty emphasizes robust marketing, skillful negotiating, uncompromised discretion, and concierge-level service. Buying and selling luxury real estate deserves nothing but the finest attention to detail, both in business practice and client experience. Dusty strives for excellence in every aspect of his business.   Transcript Stefan: Ladies and gentlemen, welcome to the show Respect the Grind with Stefan Aarnio. This is the show where we interview people who achieve mastery and freedom through discipline. We interview entrepreneurs, athletes, authors, artists, real estate investors, anyone who has achieved mastery, and examined what it took to get there. Stefan: Today on the show, we have a new friend of mine, Dusty Baker. He's a Santa Barbara native, Top 40 Under 40. He's in the luxury real estate niche, and I'm really excited to have him in the luxury niche, because we get so many real estate people on this show, and it's super cool to have somebody in that super elite niche. He's also a speaker, he's also a marketing consultant. Dusty, welcome to the show, Respect the Grind. Thanks so much for joining me. Dusty: Hey, thanks for having me. This should be fun. Stefan: Awesome. Yeah, I'm sorry I can't say Santa Barbara. I don't know why I can't say it. Dusty: Santa Barbara native. Stefan: I can't say mash-chew-shits. Massachusetts. I can't say that either. Stefan: Awesome. Dusty, for the people at home who don't know who you are, how'd you get started in the business you're in? Dusty: Like you mentioned, stuttering over it, I'm a native here, and it's an incredible place if you've never been to Santa Barbara or heard of it. It's a really ... It's a small little town, about 100,000 people here, but the surrounding areas that make Santa Barbara up are about 200,000-250,000 people. It's a coastal beach town about an hour north of LA. It's radically expensive, it just is what it is. Montecito is the little portion most people know. Oprah has this huge compound. Estimates are it's worth probably $200 million at this point. Stefan: Wow. Dusty: Ellen DeGeneres buys and sells [inaudible 00:01:30]. We just have a lot of the celebrity crowd as well. But it's an area that's very different from LA, so it's this whole other vibe. But it's very expensive. I thought, since I'm going to stick around here, I better get into an industry that ... my pay is directly proportionate to paying to live here. Dusty: It's just a great lifestyle. I'm a surfer, I like to hike, get outside. It's a fantastic place, so when I was young and getting my business degree, actually, I was going to a university locally, and I got an internship for a real estate office. Unpaid intern, I worked for every agent there doing just the stupidest crap you could imagine, but I learned a lot. I met a lot of people, and that office really became my family. It's kind of fun, because instead of the competitive vibe, we still maintained a great family feel even though a lot of us are at different companies and we're competing, obviously. It was just a great, great entrance, and that was over a decade ago, so unpaid interns, you're growing and growing, really organically, actually, led me here. I loved it. I wouldn't change it for the world. I had lots of fun. Stefan: Wow. Yeah, well, it's amazing. They say riche in the niche, or rich in the niche, and you've got a really cool niche, niche there. I was down in LA in May, and I'm from Canada, up here in Winnipeg, Manitoba. I was down at Ty Lopez's house, actually, in May. I was at Bel Air or wherever he lives, and we went up to Orange County for a bit, and it's incredible, the money and the wealth there in California, right around Orange County, LA, Santa Barbara. It's absolutely incredible. Why is there so much freaking money over there between the mountains and the coast? Why do all these rich people want to live there? Dusty: The quality of life is sky high, which ... It's funny, actually. Besides the fact that it's just very nice to live at the beach with 70 degree year round weather, I've had a lot of clients I've represented from ... Actually, Denver was two of them, and people around the country, Michigan, where their doctors prescribed them to move somewhere like Santa Barbara, because you can live so much longer. Your body doesn't take a beating like it does in the winters or in the summers. It's a really great quality of life. In fact, Santa Barbara consistently ranks as one of the top cities in the country to live, and actually, they did a study of the longevity of life, and Santa Barbara is number one. We won by five days or something like that. Stefan: Wow. Dusty: But we have the longest average lifespan here. So really, it just comes down to that. People just want really nice quality of life. It starts with the weather, and then it goes to the type of life. Orange County is very different, even from Santa Barbara. My wife, I was living in Newport when we met. She now lives, obviously, in Santa Barbara with me. But we go and get breakfast burritos, and you see 20 Lamborghinis go by. People are driving their net worth. They like to show off their net worth. Santa Barbara, totally the opposite. You could get a billionaire driving up in a 1981 Mercedes or a truck. So, very, very, very different. We're a very casual affluent here. Orange County's definitely different. Stefan: You said something there, I was almost going to give you a gong for it too, but I was like, eh. It was, doctors prescribe for people to move there so they'll live longer. Man, that is crazy. I'm going to Costa Rica- Dusty: It's real nice. Stefan: Dude, that's incredible. Tomorrow I'm going to Costa Rica, I'm flying from Canada to Costa Rica, and I'm going to live in the jungle for 40 days on just water, water [crosstalk 00:04:59]. Dusty: Oh, wow. Stefan: Yeah. It's something I do. And it's crazy 'cause the guy runs the fasting center. He wants everyone to be a raw vegan, raw fruit kind of life. And I was like, man, when I go back to Canada, it's so cold. I can't stay warm, and I'm losing too much weight, and all these things. And he goes, well, dude. Just move. And I'm like, bro, maybe I should. After you say that, moving down there for the health, maybe I should move down to Cali or something. It's so beautiful. I was looking on your Instagram. It seems almost like a Barbie and Ken charmed life down there where everyone is beautiful and the sun in shining and it's just so nice. Stefan: Dust, tell me this, man. Top 40 Under 40. What does that mean? Dusty: There's a ... Pacific Coast Business Times does something. It's not just real estate related, which is why I'm really proud of it. It just looks at the top 40 under 40 business professionals in the Santa Barbara County region, and actually, I won that ... God, four years ago. I was 26 when I won that, so I felt really good, 'cause there were people at 39 winning, because they were technically under 40. So, really proud to win that. They just want to highlight people who excel in their fields. Stefan: Wow, that's great, man. Well, congrats. I think it's super cool. I've won some awards. I won Rich Dad International Hall of Fame 2014, which was cool, for Rich Dad, Poor Dad. Dusty: That's rad, yeah. Stefan: Thanks, man. But I'm not top 40 under 40. I'm 32, I've gotta get on that. Tell me this, Dusty. One of the things I think is super cool ... You're the luxury niche, so how much are these homes you're selling, typically ... How much do they cost, usually? Dusty: Right now, I don't focus only in the crazy high end. I have a $5 million listing, a $12 million listing, a few other up in that range. But I also have a $3 million home and a $1.5 million listing and some buyers in between. So define luxury. When I talk to agents in Tulsa, Oklahoma, anything over $600,000 is a mega mansion. Here, anything under $1 million is a piece of junk. So in terms of the national scale, the national median sale price is $225,000. So the fact that I basically don't have any sales under $1 million is very, very high. I'm focusing a lot more on probably the $4-20 million range. Stefan: Okay. Dude, I'm going to give you a gong for that. That's just cool as shit to me, because I live in Winnipeg. Do you even know where Winnipeg is? Dusty: I've heard of it. I haven't been there. Stefan: Yeah. Winnipeg Jets, they almost won the NHL last year. They made it to the final four against Vegas, so that puts Winnipeg on the map. But Winnipeg is like the Indianapolis of Canada. We're like the Indianapolis. If you go to Dallas and drive straight north, you end up in Winnipeg. It's crazy, 'cause we got a hardcore value market here. Average home is about $320,000, and then the market caps out at $2 million. If you go to $2 million in Winnipeg, you're done. Nobody is going to ... There is a lady here, I've talked about this story before. There was a lady here and she got $100 million in a divorce. I guess she divorced a construction guy or something. Got $100 million, and she built herself a $14 million California palace in the arctic Winnipeg. It's winter eight months of the year here. Dusty: And she sold it for, like, three. Stefan: Right. Dude, exactly. She gets $100 million, she builds a $14 million palace, $13.9 million, and then it sells for $3.9. The market just handled her. But the moral of the story is it wasn't her money anyway, so she ended up losing it. Stefan: Tell me, what does somebody get for $20 million down in Santa Barbara? Dusty: You get a lot. What's interesting, actually, is that obviously, Santa Barbara, Montecito, is very, very expensive. We're very, very cheap compared to other luxury markets, though. If you look at what's going on in LA, for instance, there are $100 million sales. We just don't see that here. And to buy something in [Bretwood 00:08:56], for instance, you're not spending less than $10 million unless you're buying a piece of crap. That's remarkable to me. Bretwood is so expensive, whereas Montecito, you get about $5 million, you're going to get a very, very nice house. For $20 million, you're getting an incredible, incredible house. There have been a few sales this year between the $16-25 million. Dusty: It's remarkable. It's amazing. It would be on a Homes Magazine, or on one of those inspirational Instagram luxury homes profiles. You'd see it and you'd think, wow, that is a spectacular, spectacular home. 10,000-15,000 square feet, one or two guest houses, pool, tennis court, views. For $20 million, you're getting something off the charts. Stefan: Right, right. It's almost like a compound. Dusty: Yeah, pretty much. Yeah. Stefan: Let me ask, for $20 million, are you getting a helicopter pad or no helicopter pad? Dusty: No, probably not. If it's a helicopter you're really interested in, most people with a $20 million house or even $10, they can have a helicopter, and people prefer that actually, and the pad is easy. The permitting, basically impossible. The neighbors are not fans of helicopters. If you had $20 million, would you want to live in a house where freaking helicopters are going over? No. So it's one of those not in my backyard things. Once in a while, there's a property that actually has the permitting and the zoning to land a helicopter, but that's pretty tough these days. Sometimes people just do it without any ... Stefan: If you're that rich, you just pay the fines, man. Dusty: Yeah, exactly. Stefan: Okay, let's talk about ... A $20 million house is cool, man. I get it. In the States, if you go to New York, there's $200 million condos that sell, some absolute retarded ... What kind of person is dropping that kind of coin? I know you dropped some names like Oprah, Ellen DeGeneres ... Let's forget about the mega celebrities. What kind of "average dude" would be buying those kinds of homes? Business owners? Who buys these homes, man? Dusty: I will say, I dropped the celebrity names. That's usually why people know about Montecito, but the average wealth in Montecito is people you have no idea who they are, and that's what's really opened my eyes growing up here, is you see celebrities that are ... At one point, their net worth is way higher than this now, but I remember at one point there was an article that said Kim Kardashian's net wealth is $40 million, and I was like, ha. That's a joke for most families- Stefan: Well, she made a porno tape. She's famous for having a porno tape and having a big butt. I don't get that, man. Dusty: No, that's crazy in and of itself. And even sane people are thinking that the $40 million is extremely high, which it is, don't get me wrong. I don't have $40 million. But most of the big time residents in Montecito and Santa Barbara are complete no names that have way more money than that. We have 14 billionaires just in Montecito. That's a big number for a small town, and a lot of people worth hundreds and hundreds of millions of dollars. You would not recognize their name. They're the average guy who ... There's one gentleman, I won't say his name, but he invented and patented a chip that's in every single cell phone. That dude's doing real well. There's a guy with one of my listings right now, like I said, I think it's 11 99 [inaudible 00:12:15]. The showings that we've had have been businessmen. It's been real estate developers, some Middle Eastern money, some Middle Eastern billionaires. So we get a lot of the no name wealthy people. There's a lot of people making a lot of money that are not celebrities. A lot. And that's what we get the majority of here. Stefan: That's cool, man. I love ... My background is I came from flipping homes, and I would go get a couple rich guys to back all my stuff. I'd get a couple rich guys and they'd back all my deals, and I'd buy it, fix it, sell it, whatever. Now I train people to do it as well. Stefan: Let me ask you this, Dusty. How do you handle the affluent and the wealthy versus maybe just the regular person? Is there a protocol for that? Do you get out the white glove service? How are these people different than the average Joe, and how are they the same? Dusty: The funny thing is they're very, very, very similar. I got in thinking, oh, maybe the crazy, crazy high end buyer, seller, they're the ones who are complete jerks, they just use and abuse you, just all the stereotypes. It's just not the case. Some of them are, some of them aren't, the same way that the average Joe Blow, some of them are jerks, some of them are nice. It's exactly the same thing in the ultra, ultra wealthy. Dusty: And frankly, I don't know ... This is going to sound so ... Dusty's tooting his own horn. I don't know how to do anything but white glove service, which is why I push the high end, because the level of service I give, I wouldn't be able to give it to as many clients in, let's say, the $500,000 range, because I wouldn't be able to sell enough homes to make enough money. So that's why my whole career, I've really been focusing and pushing the luxury realm, because there's enough profit margin to do that. Dusty: When there's profit margin to fly to Europe on a moment's notice to get a document ... I've never had to do that but I've used that as an example. When the product margin's there, I like that. I much prefer the white glove service. I really want to take care of people in a remarkable way, because I'm always fascinated by that. Last week I was in Hawaii, actually, at the St. Regis with my wife, and the service was excellent. Excellent, excellent. We'd show up at the pool, and they'd say, hello, Mr. and Mrs. Baker, and they'd go and set up two lounge chairs. There was eight towels involved. One at the top, the bottom. My wife is pregnant, so they'd roll up another towel, put a pillow behind her neck. Just unbelievable service. Stefan: Yeah. Dusty: Wow. That's amazing. I don't think that I'm so cool that I deserve that in all my life, but I'd certainly love to give that. So, yeah. There's no difference for me in my business of really, really high end to the [inaudible 00:14:37], but once again, that's why I'm really focusing my attention in only the high end, because I really prefer that method of business, which is why you probably had other realtors on your show that had big teams, 20 person teams. Stefan: Right. Dusty: I have zero interest in that, because my clients, I'm marketing Dusty Baker and my experience. I don't feel right having people sign on for the Dusty Baker experience and getting minion number six actually negotiating on their behalf. I want to be involved in all the high level negotiations, conversations, showings, everything, and the only way to do that and maintain a certain volume in sales is obviously to increase the average sale price. Dusty: There are certain differences in terms of expectations. I had a client a couple months ago, and this person was a noteworthy person, I'll put it that way. And they had some expectations that probably the average person wouldn't. I'll put it that way. And you have to accommodate things that you may not want to typically accommodate. But at the end of the day, if you actually look at, frankly, how much money I'd be making through that deal, it's not an unrealistic request that this person would want A, B, C, and D, even if it seems a little ridiculous. I'm working for a lot of money here. So it's not that unworthy. Stefan: What are some of the things, Dusty ... I'm from Winnipeg up here. An agent will get you a box of cookies and a bottle of wine or something when they buy or sell a house. You get a gift card to a steak house or something. You mentioned flying to Europe. Obviously that's pretty extreme. What are some of the normal Dusty Baker experience things that you do that give that white glove service so the customer's like, wow. I've totally gotta refer Dusty to my other rich buddy, or whatever? Dusty: It's funny you mention that, the closing gifts. That's reason number 26 why I prefer the industry that I'm in, 'cause I get some of the stupidest gifts ever, and I get pitched by certain people, certain companies, hey, you really should send all your clients this gift, and I'm thinking, I'm not going to send that in a million years. I'm not going to brand a ... I can't even think of an example. A cheap knife set. I'm just not going to do that. I'd be embarrassed to do it. Dusty: A part of the white glove service ... I'm showing a property to a high end buying in a specific part or area that this person was familiar with. We were leaving, and I said, I don't know if you two, this person, their spouse, have plans tonight. There's a certain restaurant I think would be phenomenal. Do you have time? They said, actually, we do have time. I said, just get in your car. By the time you get there, you'll have reservations, you'll be taken care of. Dusty: So they got in their car. I called ahead, they were booked, and I said, listen, you really need to make this happen for me right now. This is who I am, this is who I work for. You have to make this work, and they made it work, which ... Fantastic. I gave them my credit cards, it doesn't matter what the order, it's on me. That's the type of experience. I really want people to feel the experience of, hey, I'm in Montecito. I'm in San [inaudible 00:17:36] Valley. I'm in [inaudible 00:17:38]. And I think that that's really, really nice, and people get to not even have to make decisions. People just point and say, go eat here, I'm paying for this, order this, and they get to just sit back and relax and experience a lifestyle that we know that they'll enjoy here. Stefan: You said a big word there, lifestyle, and it sounds like you got the everything's handled part of the experience down. That's such a premium. You go to Amazon.com, you push the button, everything's handled. It's a one button experience. One thing I've done with my clients is we do a lot of seminars and training of investors in my company, and we came out with an all-inclusive package. So the flight's included, the limo's included, the dinner's included. We drive you to a property that we flipped or someone else flipped, and it's amazing, because people pay such a premium. We have people, they're so happy to pay $2,000, $4,000 for that experience. And then we strip it all down, they don't even want to pay $300 for the base experience. It's amazing how as soon as you can say, everything's handled, one price, one mystery price, how everybody just gets on board with that. Would you agree? Dusty: Absolutely. You hit something else, too. Different than what you said is people will pay anything for the right experience. The number almost doesn't matter. Stefan: That's a gong. We got an instant replay of that. Instant replay, one more time. Dusty: People will pay anything for the right experience. Stefan: Damn. Dusty: Especially in the high end. Let's say we're in the $100 million. Do you care if a steak is $50 or $200? Absolutely, no, you don't. Who cares at all about that difference? You just want quality, you just want the experience. So, specifically in high end real estate, they need that experience, because no one needs a fifth house in Montecito. Absolutely not. I'm dealing with a very different buyer than, hey, my wife is pregnant, we live in a one bedroom condo, we just need to buy anything with two rooms. Stefan: Right. Dusty: So if you're not selling that lifestyle, then I don't know what you're doing. In the same way that you said everything's taken care of, people want that luxurious experience of ... They don't want the decision fatigue, I should say. They don't want to try and figure out the area. Why are you- Stefan: One more gong, dude, one more, 'cause decision fatigue. Damn, bro, stop hitting on me like that. Tell us about decision fatigue. Dusty: Okay. I go to a restaurant. One of my favorite restaurants, it's actually 40 minutes away from here. It's called the [Santa Ana's 00:20:05] Valley Kitchen. Santa Ana's Kitchen. Stefan: Right. Dusty: And they have this world-renowned chef, they're fantastic. And part of their lunch special usually is there's just, this is what we're making. There's no, I'm going to order this, this, or this. This is what we're cooking, and I love that crap. I'm going to show up ... world class restaurant. You are the world class chef. You tell me what to eat. Why am I going into a restaurant that's fantastic and I'm telling you what you should make me? That's ridiculous. It should be completely the opposite. Stefan: Right. Dusty: And the same thing when I'm showing someone an area. They don't want to ... I can't wait for them to express what they want to see, or the experience they want to have. I need to give them that experience and make them see what's going on and show them what they should see, because they don't even know what they don't know. They don't want to make those decisions. If I'm going to ... I always think about myself. I love New York City, I'd love to own a flat out there at some point and do sort of a bi-coastal ... Not selling, this would be later on in life. I would think, okay. If I'm flying to New York City, my realtor's picking me up, what experience would I want, I just want to sit back. You show me New York, it's your backyard. You show me the restaurants, you show me what area I should by in. You show me the building. I'm not the expert here. Dusty: You can't, at the risk of sounding too aggressive with them, you have to say, this is what you want. Stefan: Right. Right. I love what Henry Ford used to say. He said that if I made what my customers wanted, they would've wanted faster horses. Instead he made the car. Or Steve Jobs, he invented the iPad. Nobody knew that an iPad was coming, nobody knew they wanted that. But you're the taste maker, you're the brand experience, you're the expert, and I love how you're like, hey, man. I'm the doctor, here's the medicine, buckle up. People pay premiums for that, man. That's amazing. Stefan: Let me ask you this, Dusty. You're in the pretty high end, relative to the country of the United States, relative to the country of Canada, a pretty high end market. How do you find these high end clients? 'Cause that's something that I think everybody has this fear about. They're like, oh, I want to get more business, I want to get better clients, I want to get wealthier clients. How do you go about prospecting these wealthier clients? Dusty: The low end ... The typical real estate, if you were to go ... I use Tulsa, Oklahoma all the time, 'cause I have a buddy out there. [crosstalk 00:22:21] Stefan: Right. Bro, I love Tulsa. Let's love on it, man. Dusty: Yeah, yeah. Let's say you're there and you join Keller Williams or something, and they say, how do you grow your business? You should farm a geographical neighborhood, you should mail that neighborhood, door knock that neighborhood, because that's how you get to know people in that physical, geographic space. Okay. That's fantastic. Dusty: The high end doesn't have that quite as much. It's more of a group of people not in a physical location, but in a network of people. So the easiest way, obviously, is to infiltrate. That's a terrible word, but infiltrate a network, because most of my business is referral based. You do a bang up job on one person, and it gets out there. But that's why something like a country club would make sense, because it's not that they all live in that specific area, but they all congregate there. Certain types of industries like the equestrian industry, obviously, gather truly affluent people. A yacht club, yachting, high end activities. Dusty: Also, Santa Barbara specifically, I can't say the same thing for your market. But Santa Barbara, a lot of people have second, third, fourth, fifth homes. They have a little pied-a-terre out here. So for me to go about getting these clients, I have to do a decent amount of travel and tremendous amount of networking around the country in feeder markets. Our number one feeder market, of course, is Los Angeles. But San Francisco, New York, Palm Beach are big, big markets. I do a tremendous amount of networking with agents in these feeder markets, the financial advisors, the attorneys. A lot of homes are sold because someone passed away, unfortunately. Dusty: There's a lot of ways to getting ... It's extremely different than the ... for lack of a better term, the lower end real estate. I really compare the two as one is soccer, one is baseball. It's different sports altogether. What marketing would work in this area would kill you in this area, and the same way ... If you took this marketing and put it towards here, it would kill you. It's radically different. One's not better than the other. It's very, very different. You have to focus on client experience, it's different, the actual terms ... marketing and listings to get in front of buyers is completely different, and certainly the networking is different. Stefan: Yeah. It's a high trust game. Rich people, they really value their privacy. There's a great book, I don't know if you read it, or maybe you should read it. It's Dan Kennedy's Marketing to the Affluent. Dusty: Really? Stefan: And they talk about the affluent people, they value their privacy. They have fetishes. They'll have something they'll spend any amount of money on. I just ordered a $450 gold pen. I want this gold pen. I write my plans with my gold pen, I want my $450 gold pen. That's my fetish. But they also have things that they won't spend anything on. They'll still get the no name canned tuna. So you've gotta know their fetish, and there's a real trust based game. It's interesting. You're talking about, there's the high end marketing and the low end marketing. In our game, we're buying a lot of wholesale real estate, so messed up stuff. We do a handwritten letter on yellow, horrible loose leaf in black Sharpie and stuff it in a mailbox, and the low end, messed up wholesale buyer loves that message. Stefan: But then we're doing high trust sales, so we have a book, a nice book with gold foil on it, it looks high trust. It's so interesting. The high trust, low trust. Another thing you said that I thought was really cool was going into the sports, and you're wearing a sport coat, and the suit and sport coat comes from equestrian. That's where that fashion comes from, and it's interesting when you look at history and you look at fashion, if you go to the ghetto in, let's say, the Bronx or something, and you see guys wearing Adidas snap pants or they're wearing some basketball stuff, sport clothes have always been a symbol of status because it means you have enough resources to play sports and have leisure. Stefan: It's so interesting, what you said there about sports and getting to the good gyms and the good country clubs and the equestrian, 'cause that's where they all congregate, right? Do you ever do charities or churches or anything like that? Dusty: I am involved in my local church, and I've gotten a tremendous amount of business from that. But I never go that angle, I think that is absolutely the most classless way to get business, is to be that guy at church. I just happen to be a trusted resource. A lot of people go to me and that's fantastic. I'm never marketing at church. Dusty: Charities, though, absolutely. You mentioned if people are affluent enough to have the spare time to do sports, like you mentioned, in Santa Barbara it's the spare time to get involved, join a board, be a part of the nonprofit. People typically are in Santa Barbara ... I keep referencing my market. Other markets could be totally different. But the average person coming to Santa Barbara is someone who has that feeling of, you know what? I'm going to join this community, I'm going to make this community, I want to be a valuable citizen. We get some good, good people here, which is fantastic. But, yeah. Charities are fantastic for that. Dusty: I was even chatting with my business coach yesterday, and that's a bigger component of this 2019 marketing, is being a lot more involved in sponsoring charity, actually, which is great. If we're going to spend marketing dollars, that's not a bad way to do it. Stefan: Yeah. If you go to a dinner that's $150 a plate or $300 a plate and there's a celebrity or something- Dusty: Or much more. Stefan: Yeah, your market, I'm talking Winnipeg numbers here. Yeah, man, your plates out there could be $1,000 a plate or more. What's so interesting about that, whether you look at that from a sacred kind of look, biblical or something, or you look at it from a secular view, even in the book 48 Laws of Power, they talk about ... despise the free lunch, and the people who are making it, they're giving back, they congregate together. Charity is a real powerful thing for meeting people who ... They've got time, they've got money, they've got resources, and your message might work with them. Dusty: Sure, sure, absolutely. But you can't be the guy that's clearly there for business. They can sniff it out pretty quickly. So it has to be something you're actually passionate about. That's the other "problem". I thought about this a lot in the past, and I've been approached for certain nonprofit boards, and I've been like, you know what? I think that could be good for business, but I would burn out so fast. I have no passion and I probably would look like the guy that's just doing this for business. Dusty: So I ... I keep getting emails. Let me ... volume off, okay. I just joined, actually, a board for some other cause that I just have a ton of passion about. I actually bring something to the table, it's a great group. So I'm also trying to be wise about that, because if you just start spreading yourself too thin or doing something that isn't true to your heart, it doesn't work out, it shows through. Stefan: Right. You've gotta be congruent. That's the main thing with branding, it's gotta be congruent, it's gotta go together, the curtain's gotta match the carpet. Stefan: Let me ask this, Dusty. Switching gears a little bit, you do some speaking, you do some writing. Tell us a little bit about the content you put out there, and what are you an expert in, your writing and your speaking? Dusty: It's funny. I got involved in that ... I got a good ... I like to surround myself with really intelligent people. Why not? It's just a lot more fun for me. I have a tough time chatting with people who are just doing absolutely nothing with their life. What do you talk about at that point? So a lot of my friends are radically driven, really intelligent, really successful people. Dusty: One of my friends that runs a marketing company, he's just one of these incredible, incredible minds. So, starting years and years and years ago, he said, you have to get out there and start blogging. He said, I know you have a big social media presence, you've got all this. But if you don't own that domain, let's say Instagram goes out of business tomorrow. Where are you? Whereas if you own that website, that blog, you capture that audience. Dusty: So, fine, I'll do that. But I'm not doing the normal real estate blog where it's like, I'm your neighborhood realtor! I thought it was cheesy, even though it probably works. I'm going to go the opposite route. I'm going to actually start writing, blogging, towards educational ... to other agents, because I've been really blessed. When I did intern early on, it happened to be for a group of really top agents, and then I had a mentor early on that had been selling real estate longer than I'd been alive, and I've just been surrounded by this incredible, incredible group of people who have helped me so much, so I have a lot more than 10 years of wisdom in me because of everything that's been passed along. Dusty: So I said, okay, I'll start writing. I started writing articles, and started getting a pretty big following, actually. Because of that, I ended up writing for Inman News. Inman News, for the time, that's the largest real estate news source, Inman News. I've read Inman. It's fantastic. It's like, yeah, it's amazing. I got involved in that, writing for them. But the first article, I said, you know what? I'm going to go in, bring a bazooka to a knife fight. This has gotta be good. Dusty: So I did some backend analytics with my friend who owns this marketing company, and said, hey, we can run the stats, even on their website, what the most popular articles have been, the topics, the this, the that. We did all this research, and it turned out at the time ... This was a while ago ... It was around tagging, it was around social media, a lot of questions about that, about what to do with marketing. So I said, you know what, I'm going to write about that. I wrote about how I grew my Instagram portfolio and how I'm getting actually a lot of business from it, and just the real practicalities that no one else was going over, and it just exploded. Dusty: It ended up being the second most read article they've ever had. It's since been beaten, obviously, but right when it came out, it was just really, really, really popular, and that kind of pigeonholed me a bit. I wrote articles on a lot, and I wrote the foreword for a book called From the Top, which ended up being an Amazon bestseller, and that was more just ... It was just a foreword, so I was chatting about what this author spoke about. I've done speaking on other components as well, but a tremendous amount went around online marketing, social media marketing, and things like that. Dusty: It's funny, because it's not necessarily something I love talking about. I actually much prefer to talk about, hey, how do we up our game at the white glove service? How do we be straight up concierge, how do we be the most trusted resource where it's total anonymity for our clients, things like that. I really prefer that, the Four Seasons approach, but usually it ends up being about online marketing. Stefan: You know what my favorite part of that story is, Dusty, is where you went in with your marketing guy and analyzed what the market wanted. That one step is such a pro step. That's such a smart step, and I think everybody, when they get into marketing, get into business, they just start putting out whatever they want. Sometimes that works, sometimes it doesn't. Like Donna Karen, DKNY, she was making clothes for her baby and her husband, and then somehow she ended up with a clothing line. Sometimes it works out, most of the time, it doesn't. Stefan: But you went in and you figured out, what does the audience want, and you delivered exactly what they want. There's a huge lesson in there for the people at home. Why'd you have that instinct to go in like that and not just write something from your ego that you wanted? Dusty: 100% from my buddy. His name is Seth, he runs Nexa Marketing, N-E-X-A Marketing, and it was all him, 100%. He was even the one saying ... because my website got pretty big, and he said, okay. You've maxed it out. You know how you get even bigger? Instead of creating your own parade and gathering people and calling city officials and pulling permits, why don't you just find another parade and jump in front and start marching? It's like, oh, okay, I'd much rather do that. Dusty: He said reach out to other top blogs and start writing for them. He said, everyone on top websites, their job is to write. You'd be doing their job for them. They'll take you. I said, okay, great. I researched all the top real estate websites. In News, number one, absolutely number one, and I thought, I could never get in there. I'm going to go for the lower end, which is the lamest approach. I went after the lower end once, and they all said no. It was like, crap. He was like, why don't you go through Inman? I was like, oh, fine. So I went after Inman and they said yes. Like, oh my gosh. Dusty: His name is Seth. He said, okay, now that you've got your foot in the door, this has to be good, and I mean good. It was his idea. I'm going to run the backend analytics, we're going to go ever everything, figure out what's worked really, really well. And then I wrote the article. I had he and another friend that I've done a lot of brainstorming with go through a couple rounds. It really was just a fantastic article. You only get one first impression and I wanted it to be spectacular, and it worked out really well, and it created this ... Listen, that was just a one time thing. I ended up getting to know everyone at Inman, on the staff, the conferences, speaking. It's a wonderful family. It's kind of real estate meets TED Talks. I have the utmost respect for them. It's amazing. I was glad I was able to connect in that way. Stefan: I love that story, I think it's a great strategy, and I think anybody at home could do that. Dusty: Sure. Stefan: Anybody could do what you did there. But the way that you and your marketing guy masterminded that is just genius. Writing that one good article and getting that thing placed properly ... because content is one thing, placing it, it's another thing to get traffic. Then you mentioned you got on some speaking stages from that, right? Dusty: Yeah. Stefan: Okay, awesome. Are those paid gigs or they just let you sell stuff? How did that work? Dusty: No, I didn't even take it that far, to be honest. I probably could've had products to sell. I never even got that far. It was just unpaid, but it just grew my presence in a really spectacular way. A lot of people even ask, on the lower level, they ask, how do you have 15,000 followers on Instagram, and I say, years of hard work and a ton of speaking engagements. And a good number will ask, how do you get all these great referrals from agents all around the country? I say, years of hard work, travel, and speaking engagements. How incredible is it to get in front of 2,000 people and be seen as an expert? You would know, look at what you do. You're on stage and people just assume you're the expert. You could be the stupidest guy in the world, but you're on stage, you're the expert. Stefan: Yeah, man. I love that. And I've got a similar background. I blogged for 120 days when I started. I did a blog every day, and I shared it on social media every day. It was a consistent blog, it was a 1,000 word blog. It's crazy, because that turned into speaking engagements. People wanted me to come speak at their clubs. Then that turned into winning awards. Somehow I was visible. Then I started winning awards, people started giving me awards, and then people started, after the awards, I started getting calls for coaching. I got calls for classes and products, and then I turned those blogs into a book. It's crazy. Now I've got five books and an international coaching company. But it's crazy how that one little article or that one little thing can just snowball and snowball and snowball and just keep going. Dusty: Have you seen the videos? There's a video on Facebook ... No, on YouTube ... and it talks about the physics of dominoes. I'm sure that you've seen it. But a domino can knock over something one and a half times its size, so they have a video where it's like a little piece of gum or something, and they push that over, and seven or eight dominoes later, it's pushing over a 100 pound piece of marble that's 1,000 times its height, and that's what it is. You get that one little domino going, and then you go 150%, 150%, and just a few steps down the road, you're a lot further along than you thought. Stefan: Bro, you just got yourself a gong for that. That's a great concept, man. I love that. Dusty: Now, let me ask you. You said you wrote 120 blog posts in 120 days. I think people listening, they would say, oh, that's not too bad. I could probably do that. Okay. Well, where were you in life that time? I imagine you had work and bills to pay. How did you fit in those 120 articles? How did you have the bandwidth and the structure and the discipline to do that? People don't understand how hard that is. Stefan: Yeah. Well, I was broke, man. I was flipping, I don't know, maybe a dozen houses a year. I had some rental properties. I remember I went to conferences and they'd say, you gotta put out content, you've gotta get your web presence, get your brand together. So I was like, okay, okay. I remember I started a little website for $7. I got a Weebly website for $7, and I got a domain and I put a picture of myself up there, and then I looked at my site, and I'm like, man, my site sucks. There's nothing on it. Stefan: So I said, okay, man. Every night before I go to bed, I'm going to write a blog, and I can't go to bed 'til I write a blog. So I'd write a blog, I'd post it, put a picture up, and every night, I just did that. I said, I'm going to take some seminar notes, I'm going to turn those seminar notes into a blog. And it just consistently did that, and now I've written five books. My latest book, Hard Times Create Strong Men, is 150,000 words. It's a big-ass book, and I wrote it in 11 ... because that was shift writing. Stefan: I'm a writer by trade, and I say to people, look. If you want to do this, make it a shift. You show up to your shift, and the best times to write, I find, Dusty, is first thing in the morning out of bed when you're drowsy, or last thing at night before going to bed when you're drowsy. You get in that mid state where you're almost drunk, and you can just type and type and just write because you're not judging yourself. Stefan: So I think the best thing you can do is make it a shift. You're just like, I'm going to show up to work for my shift at the end of the day or beginning of the day. You write something, maybe you read something right before so you've got something to think about, and then just go. Dusty: Yeah. What I love about that story and why I wanted to hear a bit more is that I think one of your prompt questions I read on the piece of paper you sent over was, what do you think being an entrepreneur has led you to see and to experience life and things like that? And first of all, I will say that I think real estate is barely getting in the door of entrepreneurship, I really do. I think what you're doing and what other people do, actually creating a real different business out of nothing, is very, very different. Real estate agents and financial advisors already have a framework. They still have to kill what they want to eat. So I think we get in the door, but barely. Stefan: Right. Dusty: I have that much more respect for [inaudible 00:40:03], because I know how hard it's been for certain times in my life, when you have to ... No one's paying you. People don't get that. They think, oh, somebody just pays you? I'm like, no. They take money out of our paycheck. But they don't pay me. It's given me this incredible perspective to even hear a story like, hey, I wrote 120 articles. People, you don't know how hard that is until you've tried to do it, period. I bet you couldn't even get someone to run one mile for 120 straight days. You couldn't get people to do anything for 120 straight days. But look at what kind of fruit you can see from your labor. People just will not do it for the long run. They'll do it for four days and then they'll quit. Dusty: So I have the most respect for things like that, and it doesn't have to be rocket science, but that's what being an entrepreneur is like. You do things, and people ... How many people asked you, why are you doing this? And then you have to say, well, I don't necessarily know. I'm laying a foundation for an area that I don't even know if I'm going to build on, but I'm just going to do it, because why not? It's better to have a foundation than not to. Dusty: But how many people asked you why you're doing this? Stefan: Well, I do it for ... The real deep reason is my parents divorced when I was 17, and my dad wasn't making enough money, and he was an entrepreneur, but never educated himself. I'm here creating an education company to try to save my dad. Some deep, deep, psychological stuff. So I'm obsessed with education, I'm obsessed with books, I'm obsessed with training and coaching. We've got ... Some of our students are Canadian investor of the year in Real Estate World Magazine. We've got some guys buying, fixing, and selling 30 homes a year. We've got some guys who are 27 years old, they've done 82 properties, as an investor. Stefan: So it's really rewarding, it's crazy. I don't have kids, so this is my thing, is educating and helping people, and what you asked is a great question. Why do you do this? This is a great question for anybody, because you're going to get hit with buckets and buckets of this every day. People are going to yell at you, they're going to tell you you suck, you're going to have stuff not work. If your why is not very strong, you're just not going to make it, right? Dusty: Yeah. Stefan: That's money. I like what you said there, Dusty. There's one thing I really want to drill down on and point out, it's you said entrepreneurs, real estate investors, financial advisors, maybe insurance too, are like the beginning of entrepreneurship, because you've got the marketing, you've got the sales. But the product's done for you. One thing that I think is really, for me, has been a major struggle in entrepreneurship, hardcore, straight up entrepreneurship, is product market fit. You guys get a product, you get a luxury house, you get a piece of crap house or whatever house, and you've gotta somehow find that market. Stefan: What I think is so crazy about Elon Musk, let's say, is he's gotta make some stuff out of thin air. He makes a car or something, and he has to hope the market wants that, or he's gotta do enough research to know that that's where the lightning's going to strike next. If you study a guy ... You ever heard of Ray Kurzweil? Dusty: No. Stefan: Ray Kurzweil, he works for Google, and he's an inventor. What he realized that being an inventor was ... right invention at the wrong time works out to be nothing. So what he did was he started trending inventions in the market and he would predict in the future what people would need at what time, and he started to do that and he got super rich, he got super wealthy, and he's one of the guys behind AI right now. Ray Kurzweil is a big artificial intelligence dude, because it's not so much about, do you have the best car? The electric car, GM tried to do that years ago, it didn't work. Well, Elon Musk, he found that little sliver of the market and he went right in there- Dusty: But also, remember with Elon, I had buddies that worked for him 14 years ago. His first concept was a Lotus, a lease type of electric car, and that absolutely tanked. Tanked, tanked. He had to switch it to the current Tesla, where it's like, okay. It's actually a family car, but it's kind of sexy as well. He went [inaudible 00:43:57] go full sexy, went nowhere. Stefan: Right. Yeah, that's the product market fit. It's interesting. When I was down in Orange County, the Mercedes wasn't nice. The Jaguar's not nice. The Audi's not nice. It was the Tesla. People are driving these white Teslas everywhere, and that's the status symbol now. He cracked the code on how to make that thing a status symbol, and all the rich people wanted a Tesla 'cause, I don't know, it's cool or whatever. What do you- Dusty: It's also a political statement. That's something interesting that not many people talk about is ... What do they call those stupid Priuses? The Prius is one of the ugliest cars on the planet. But now it's the green car. So Montecito, it's pretty left leaning in Montecito and Santa Barbara. Prius was like a status symbol, because it's saying, listen, this is how good I am to the environment. This is what I do. That's the status. It's not necessarily a Lamborghini status, it's a lifestyle political status. Elon provided actually a good looking political status, so that's a huge component too. It looks nice that's great, but it's saying, hey, I'm green. Stefan: Yeah. He doubled down on that. Dust, we've gotta wrap up here in a couple minutes. I just want to ask you some of the questions I love asking everybody, 'cause I think these are just the coolest questions ever. If you go back in time, Dusty, to 15 year old Dusty, and give himself a piece of advice, what would you say to 15 year old Dusty? Dusty: Oh man, I'm so embarrassed of 15 year old Dusty. I can say the older I get ... Every time I think I hit the threshold of, wow, I'm working really hard, the next year I'm like, wow, I didn't do crap last year. I wasn't working hard enough. This is working hard, and so on and so forth. I would've just showcased to my 15 year old self, listen. You have no idea what hard work is, and I would've pushed him 1,000 times harder. I would've pushed him to go Ivy League and focus on the right things, don't screw around with all the crap that takes up time that does absolutely nothing. I'd just tell him to focus and work harder, because it's very rewarding. I'm happier now than I've ever been in my entire life, because I'm more focused and I'm working harder. Stefan: Yeah. Love that answer. It really is about focus. I know they had Bill Gates and Warren Buffett around the same table, and they asked all these very successful rich people, what is your number key to success? Bill Gates and Warren Buffett, the top five richest people in the world at any given time, both said focus. Dusty: Yeah. Stefan: You can't split your focus. That's it. What are the top three books that changed your life, Dusty? Dusty: You know, it's funny you mentioned Rich Dad, Poor Dad. I read that early on, and that's a great foundational book. It's not rocket science, but it's a great foundational book for how you look at life, money, and finances. I have to throw that in there. For young audiences, that's a great, great entry level book. Dusty: Another great book is, gosh. Others ... There's so many good books. I don't read quite as much as you and Ty, but ... Oh, gosh. Stefan: I don't know if Ty reads the books, man. He's got the summaries. Dusty: Yeah. He skims. Dusty: I enjoyed a lot of components ... I wouldn't put this top three, but Love Is the Killer App. I thought it was well done. Have you read that? Stefan: What's that one about? Love Is the Killer App? Dusty: It's before apps, so 15 years ago. It's not cell phone app, it's like an application of life, and it talks about how societal relationships can really have you jump forward in success, the love component. But it's a lot better than it sounds. If someone were to explain that to me, I'd say, oh, it sucks. But it's actually quite, quite good, and really logistically, how you stay involved with people, grow incredible relationships, and not utilize those relationships just for success, but success always begets success. So that's really, really, really well written. Dusty: This is going to be radically controversial, and I don't mean this ... I wish he wasn't in politics so I can say this, but I read this when I was really young. The Art of the Deal, I liked, because- Stefan: Great book, great book. Dusty: Not because of Trump's statement, but because I think that there's something within entrepreneurs that actually digs the art of the deal, that digs ... I remember one portion where he said he wanted to join this specific social club in New York that it's impossible to get a hold of, and he would just call once a month to say, as confidently as possible, good afternoon. My name is Donald Trump. I would like to talk to so and so. And of course they told him to pound sand the first eight times. The ninth time, they transferred him through. After that, my name's Donald Trump, and I'm going to be the next member. And he became ... Dusty: So it's one of those things where it's sort of a dichotomy of actually enjoying deals. I don't want to retire. I enjoy deals. And then the component of, you stand up straight, you have incredible confidence, and you say, I want this. I'm going after this right now. Dusty: So I thought it was well done. Like I said, I think the Kiyosaki and The Art of the Deal, I'd say have a high schooler read them. I wouldn't say a 40 year dude read those. But I think it's pretty cool foundational wisdom. Stefan: Yeah, well, people always forget that Trump is ... He's a fucking billionaire, dude. He started with a million dollars and he turned it into a billion. Sure. He's kind of like the modern Alexander the Great. Alexander the Great inherited the best army in the world to conquer the world by 30. Trump inherited the best real estate team in New York, good for him. Stefan: But dude, Art of the Deal is a good book, good real estate book. Another one that's good, a good Trump one, is Art of the Comeback. You ever read that one? Dusty: Yeah, that's good as well. That's very good. Stefan: Yeah, that's like when the chips are down, and when shit is going down and he's getting divorced, he did some brilliant stuff, and I don't think people give him enough credit. He did some really smart stuff. He knows how to make money. Dusty: On that note, really quick, I will say people crap on him because when you start with a million bucks, that sounds like a lot of money. Yeah. I don't care where people started. If someone's successful right now, I don't care if they were given $10 million. I bet the average person, if they were given $10 million, next year, would have $500,000. Stefan: They'd be in a cardboard box, bro. Dusty: [crosstalk 00:49:51] and grown it. I don't care if people came from money and I don't care if people have resources. You still have to work your ass off to get really successful. Even to use his daughter as an example, yeah, Ivanka Trump had to have the name of Trump and a ton of money and expertise. You don't create a clothing line like that without working very, very hard. So I've learned to really respect people, even if they came from a place with much, much, much more than me. I assure you they're working hard. Stefan: Yeah. Ivanka, she's amazing, man. She's, out of the kids, she's, I think, the smartest, the greatest. Dusty: Oh, yeah. Stefan: She's the empress over there. I've had George Ross, Donald Trump's lawyer, write the foreword to my book, 10 Commandments of Negotiation. Dusty: Oh, nice. Stefan: So I've heard some stories, and they would send those kids out to the farm in Germany or Russia or wherever, and they had to work. They put those kids to work. They're not spoiled brats, they're well behaved. Nobody's doing cocaine and crashing cars. If you've got good kids, you can't lie about good kids, man. That's awesome. Stefan: Dusty, the last question I got here that I love asking everybody is, what's the one thing that young people need to succeed these days? Dusty: The ability to be malleable, I think. I read a great book, I don't even know the name of it, actually, but it was ... chopped into each chapter was a different author, actually, so it truly was a book of experts writing each chapter. It had some statistic where 20 years ago ... 80% of the jobs that exist now didn't exist 20 years ago. Imagine if someone that's 25 years old was thinking from five years old on, oh, I want to be this position. Well, it probably doesn't exist anymore. Dusty: So be very, very malleable. I can't make any promise real estate will be the same, I have no idea. I can assure you my commission's going to go down in the next 20 years, no chance [inaudible 00:51:39], so maybe I need to be a tad malleable and move into something else. There's also incredible, incredible hedge funds for the new [eye 00:51:47] buyers. Real estate could change, even though that's such a fundamental thing. So the ability to basically make hard work your ... the foundation, your identity, and then carry that in a malleable fashion. Dusty: I have a one and a half year old daughter, for instance, and I have a little boy coming. My wife and I talk, okay. How do you parent? A lot of the books we've been reading, and I think this is fantastic is ... Her name's Kinsley. Let's say Kinsley is playing soccer, and she scores a goal. Instead of saying, hey, great job scoring that goal, you scored that goal, you're the best. Now she's like, well, the goal is the outcome. If I can't get the goal, I'm nothing. I say, hey, I saw you on the other side of the field, and you had to run harder and faster than everyone else to get to that ball. You worked your tail off. It didn't look like you were going to be able to get the ball and you did. You worked hard. I saw you sweating, I saw how hard you worked in practice this past week. That's what got you that goal, and praising the work ethic instead of the accomplishment, because accomplishments always come out of the work ethic. Dusty: So I think that the coming generation needs to have just an incredible work ethic, and that will go towards anything. The dollars will always follow that. If you have that work ethic and that's your id and you can focus it in a malleable fashion depending on what's happening to the economy, you're good to go. Stefan: Yeah, yeah. I'll always say it, man. You've gotta respect the grind. You've gotta understand that it's going to take repetitive actions, you've gotta have that work ethic, and then apply it to whatever is malleable in the market. I love that. Stefan: Dusty, how can people get in touch with you if they want to know more? Dusty: My phone number. I'm so online it's not even funny. Search Dusty Baker real estate, and dustybakerrealestate.com is my website. My phone number is on there and my Instagram handle and Twitter handle is @dustyjbaker, the reason being is because there's a famous baseball player I was named after. His name was Dusty Baker, he managed the Giants in fact. Stefan: Right. Dusty: So you look up Dusty Baker, and there's a buff black dude in a Giants jersey, that's him, not me, unfortunately. Stefan: You just play him on TV, man. Dusty: Exactly, exactly. I can't tell you how many people walked in who say, oh, you look different. I'm like, yeah, I know. I'm [inaudible 00:54:01]. Stefan: Nice, man. Okay, awesome. Thanks so much for being on the show, Dusty. I really appreciated having you, man. Great conversation, and respect the grind, brother. Dusty: Hey, thanks so much. Really appreciate it. Stefan: Thanks, man.  

The Human Canine Competition and Dilly, Dilly take the best of a mostly unimpressive group of TV commercials. "Why'd he take his shirt off?" and "How'd I miss SpongeBob SquarePants?" are the lead questions on halftime......Oh, there is the game. Where was Todd Gurley? Six for the GOAT NFL Coach and QB. The Matts kind of liked the defensive slugfest.

It’s time to dive into the ol’ listener mailbag and answer a few questions in this week’s edition of The Side Hustle Show. I’ve had quite a few interesting questions come in since the last Q&A episode, and picked 20 to talk through in today’s show, including: Let’s say you’ve got $100. How do you turn it into $200? What's your #1 morning ritual? Should I create a course around self-care? Am I even qualified to? I haven't made a single sale (on Etsy) and am super demoralized. What can I do? How hard is it to make a website? How do you find a "tech" person for a reasonable rate? Why don't you use ads to monetize your website? In starting my online business, which social media platforms should I focus on? What side hustles do you recommend that could generate $100k a year within a year? When you started Side Hustle Nation, how'd you get engagement from Day 1? No one is buying my book. How can I market it? What WordPress template do you suggest? How do you refer to affiliate links when you haven't used the product? How big of a content backlog do you have / should you have? I'm a college senior interested in entrepreneurship. What do you recommend with the "real world" fast approaching? How was your trip to Mexico? Did you feel unsafe? How do you balance family, job, and business? What's the goal of your local meetups? Why'd you give away the PDF version of The Progress Journal for free? How do you organize your side hustle financially? Which gigs should I create first on Fiverr?

Lori Shriner, Weezer bassist Scott Shriner's sister, joins lil' old Rachel to talk about Maladroit's reggae-esque Burndt Jamb. Why'd she choose this song? What is it like to have a rock star brother? These questions are answered and more in a mini interview; song discussion, plastic Jesus, and ratings. We hope she'll join us again soon! XO =WAW=  Hosts & Content: Rachel & Lori Shriner Audio Editing/ Mixing: Bryan Becker Graphic Designer: Sue Anne K We Are Weezer. Com, Facebook, Twitter, Instagram, MERCH! Email: weareweezerforever@gmail.com  

Snakes. Why'd it have to be snakes?! This week Earl and Jurek get sneaky with some slithering snakes as they play Sneaky Snakes on the Nintendo Gameboy! The guys have quite a bit of fun trying to figure out this odd title! The game ends up being fairly challenging for them (what else is new?!), but the music makes up for it! They also learn a little something about snakes along the way! Come have a drink with us! Cheers!

Some stories of joy in our home with practical tips to cultivate a habit of joy in our homes. Support This podcast by purchasing one of our marriage books today: https://shop.marriageaftergod.com READ: [Aaron] Hey, we're Aaron and Jennifer Smith with Marriage After God. [Jennifer] Helping you cultivate an extraordinary marriage. [Aaron] Today we're gonna talk about the strength that joy brings to our home. Welcome to the Marriage After God Podcast, where we believe that marriage was meant for more than just happily ever after. [Jennifer] I'm Jennifer, also known as Unveiled Wife. [Aaron] I'm Aaron, also known as Husband Revolution. [Jennifer] We have been married for over a decade. [Aaron] So far, we have four young children. [Jennifer] We have been doing marriage ministry online for over seven years through blogging and social media. [Aaron] With a desire to inspire couples to keep God at the center of their marriage, encouraging them to walk in faith every day. [Jennifer] We believe the Christian marriage should be an extraordinary one, full of life. Love. And power. [Aaron] That can only be found by chasing after God. Together. Thank you for joining us on this journey as we chase boldly after God's will for our life together. [Jennifer] This is Marriage After God. Thank you so much for joining us this week on the Marriage After God Podcast. If you've been enjoying this podcast and enjoying the content, would you just scroll to the bottom of the app and leave a star rating review? This just helps other people find the Marriage After God Podcast, and we'd really appreciate that. [Aaron] Also, if you wanna support our podcast, we don't really do ads. We may in the future, but our goal is to not do ads. One of our ways of not using ads to support the podcast is we have written books, and we sell those books. If you're interested in checking out our marriage resources, our prayer books, our devotionals, you can go to shop.marriageaftergod.com, and picking up a book from our store supports us in the production of this podcast. Also, our Marriage After God book, that comes out next year, is available for pre-order, and so if you go to shop.marriageaftergod.com you'll see, in the very top-left corner of the site, a way to pre-order our book. That would just be really awesome. We'd really appreciate that. Let's get into the icebreaker question, which is what is one funny memory from when we were dating? [Jennifer] Hmm. I can't think of a specific one at the moment, but what does come to mind is we spent a lot of time serving in youth ministry. Oh yeah. A lot of time. We were youth leaders. Yeah, and we... [Aaron] At good old Church on the Hill, Norco, California. [Jennifer]We played a lot of games. We laughed a lot. We ate weird things. We'd have contests and challenges, and there were just things that we did for the kids' sake, but we had a lot of fun doing together. That was-- Remember the lock-ins? We would just have overnights. Yup, over-nighters. [Aaron] We would stay up all night, do milk-chugging contests, and... [Jennifer] Gosh, that does not sound fun now. [Aaron] No it doesn't How did we do that? Back then, it was the highlight of our week. I feel like we just came alive in those times. We looked forward to it all year, to do those events. Yeah. Every Wednesday we just came alive during that time, and I fell in love with you, knowing that you had fun participating in that way, being silly... Little junior high kids and high school kids. Yeah, being silly or playing, it wasn't dodge-ball, what was it called? [Aaron] Oh, what... [Jennifer] Murder-ball? [Aaron]Yeah, we called it murder-ball. [Jennifer] We called it murder-ball because it was-- It was just dodge-ball, but we changed the name. ...dodge-ball on steroids, and we had a lot of balls-- There was no line. You just ran around the room, throwing balls at each other. [Jennifer] You guys would throw them so hard. These poor-- I know [Jennifer] ...13-year-old girls would get nailed [Aaron] But they kept playing it. None of them cried. They were crazy. I forgot about that. Murder-ball I loved that. I loved dating you because you were fun, and you're still fun. Yeah. I got a little not fun over the years, but I've learned to change in that area. I'm still learning, but that's kinda what our episode's about, is not just fun, but joy, but how fun cultivates joy and how we can actually cultivate environments of joy in our home. Let's get to the quote from today, and it's from the book For Better or for Kids by Patrick and Ruth Schwenk. Ruth Schwenk's from The Better Mom, and you said you loved this book. Mm-hmm It's about family and the power that God's given us in our homes. [Jennifer] Yeah, and the quote is on page 37, and it says, "While married life with children "can be challenging, we have reason to hope "and to be encouraged. "There is a way forward, a way through, "and a way beyond all of the craziness. "God's Word has not changed. "The promises of his Word still stand. "Is being married with kids messy? "Yes. "Does God have a purpose and plan in the midst of it all? "Of course he does. "And do we enjoy taking part in this crazy, "life-changing, impossible mission of parenting? "Absolutely." That's great 'cause that sums it up pretty good. Parenting's hard. It is crazy. Marriage and parenting is hard. [Jennifer] It is messy. It's all of the above, and yet, God's Word-- But joy. ...still stands. Yeah. And we can enjoy it. And we can enjoy it, which is something that we're learning day-by-day how to do. Mm-hmm We've talked about kids a lot on our show and just the hard things and the fun things, but today we wanna talk about joy, cultivating joy in our home, having fun in our home, and how that joy brings strength to our home and our walk and our mission in life. [Jennifer] Yeah, I think that sometimes we can be so caught up in making sure that everything that we're trying to order or manage is happening, and we become kind of like the officers in the home of making sure everyone's doing what they're supposed to be doing. Even when it comes to our work, we have this rigid schedule of things that we need to get done, and it's kind of on our timeline, and yet we have kids pulling on our elbows, saying, "Dad, come check out this LEGO thing I built," or Olive wanting to dance with you. Where life becomes more mechanical and clunky rather than organic. It's life. It's something that we're experiencing, not controlling. That's kinda what I'm hearing. That's what I'm feeling, is we could get into this mode that life's just one check list after another, one check box after another, the right next step, which is not-- It comes from a good place. [Aaron] Yeah, it's not terrible to think that way at times and to try and walk correctly, 'cause that's the goal, is we're trying to walk well. We're trying to walk as disciples of Christ, living out what the Bible tells us. Then, where's joy? Where's joy fall in all that? Yeah. We actually, I was really encouraged this last week in the woman's Bible study that I got to go to. The whole topic was about soul-filling joy and the things that we can do as moms to fill our hearts up during the week and, like you said, not just have a list that we're checking off, even though that comes from a good place and we want to make sure that we're managing our homes well, but are we doing things that also fill us up and bring a smile to our face? Because that's gonna overflow into our relationship with our kids. It's gonna overflow into our marriages and give that liveliness that God intends for us to have. [Aaron] What you're saying reminds me of the verse in Isaiah 40:31. It says, "But they who wait for the Lord "shall renew their strength. "They shall mount up with wings like eagles. "They shall run and not be weary. "They shall walk and not faint." [Jennifer] Yeah. I've experienced this in my own life, where I do something that brings a lot of joy to my life, and it does renew my strength. There is something physical that happens to you when you experience the joy of the Lord and you experience his strength fill you up and renew you, and I think that's why it's so important to be talking about joy. Have you experienced this? [Aaron] Yeah, 'cause we can get, if we look at our life as just a series of actions taken, a series of checks to be checked off, steps to take, and it's just this mechanical thing that we're moving forward and yeah, maybe we're doing good things, but if we forget why we're doing it and who we're doing it for, it gets very tiresome because essentially, we're doing it in our own strength. We run on fumes. We're told to fill our jars up to overflowing, and we fill that up with the living water, which is Christ, with the Word of God, with prayer, with getting away, quietness. When the Bible talks of prayer, when Jesus says pray, he says go into your closet. He says get away. When I think about getting away, Jesus often got away. It says that he went up by himself into desolate placesand he, early in the morning and late into the evening, so I just-- But he was intentional with his time. Yeah. It wasn't just, "I'm gonna go and be quiet somewhere," which actually, for some people is probably really filling for them, just being quiet somewhere, sitting at a park, people watching or something. Not me. This isn't just about doing something that's fun necessarily. It's a wholistic view of waiting on God because we know that we need him. We need a rest in him, and that gives us strength, and it gives us joy and the power to go on another day, not just go on but to cheerfully and joyfully go on. [Jennifer] I feel like we all need to be reminded that there's gonna, in life, we will all experience hard times. We will all experience those-- [Aaron] Yeah, James makes that very clear Yeah, those times of wrestling, where God's revealed sin in your life that you're repenting of, and you probably feel down for, but you know you're being transformed in-- [Aaron] Or when he's calling out character issues in us, really hard things. Character issues, maybe financial stresses, or maybe the loss of a loved one, there are so many different types of trials that people walk through, and yet I feel like just because we experience hard times doesn't mean we can also experience joy. I think that's the difference between happiness and joy because happiness is a feeling, and it's an emotion that we have the... Capacity to experience. Right, thank you That's a byproduct of joy, I would imagine. Right, joy's deeper. Joy comes from within, but it's also because God is in our hearts, and he's the one that makes it possible to both enjoy, he's the one that makes it possible to experience joy while in the midst of hardship, at the exact same time. Maybe there isn't any hardship in your life right now, and you, like you said earlier, are just kind of going through the motions and being kind of mechanical-- I actually feel like sometimes when we're going through good seasons, or easy seasons I should say, often, we find ourselves being more discontent. It's easier to forget to walk in joy or something. I've experienced that with us. That's interesting. I realize, I'm like, "Well, there's nothing really hard "going on in our life. "Why are we feeling like this right now?" [Jennifer] In today's episode, we really just wanna inspire you guys to consider joy. Maybe it's something that you haven't thought of, or maybe it's something that you've already been thinking of, and we can just come in as part of that support to say, "Yes, this is the right way. "This is what we should be thinking about. "This is what we should be doing" because a marriage after God has joy. [Aaron] When you walk in the Spirit, what's one of the fruits of the Spirit? Joy. Love, joy, peace, patience, kindness, goodness, and so, when we walk in the Spirit, fruit of that will be joy in our life. I was just thinking about the difference between happiness and joy. I feel like happiness is an earthly experience that comes out of the eternal understanding of joy. Joy is an eternal concept. It comes from hope, hopes of things that are things that are unseen. It's something that goes beyond the current experience because you can have joy even in really hard things because it's based on something eternal, where happiness is based on something temporary. That's good. Something that we experience just right now for this moment. Our goal should never be just seeking happiness. That's called hedonism, just looking for happiness. Our goal should be enjoying the fruit of the Spirit, which one of them is joy. [Jennifer] What I was gonna say was that it benefits our children so much. I was just thinking about how you could just, I feel like kids are so expressive. Their little bodies can reveal so much about what they're feeling, that joy is just one of those things that you can see in kids. It's so evident. Yeah, I wonder how many of our listeners grew up in joyless homes, grew up in homes that were full of strife, anxiety, fear, and how much joy would've benefited the home. They're probably thinking right now, "Man, "I wish my family was joyful. "I wish when I grew up I experienced joy." [Jennifer] If that's you listening right now, I just wanna tell you that you don't have to live according to the past and feel like you're stuck. You can change. [Aaron] Today, we talked about this last episode, you can change today [Jennifer] What a benefit it would be, what a testimony it would be to the power of God in your life. [Aaron] In our home, like I said, over the years, I kind of, there was a season of my life that, and it was probably because of sin I was walking. It was probably 'cause of discontentment issues that we had, character flaws, things that God was growing in us, but I feel like I had a hard time having fun. I had a hard time being joyful. I loved God, and there was times I was joyful, but it wasn't a default state for me. I was pretty Scrooge-y. Is that the word? Not just because Christmas is coming, but just I think people called me Scrooge-y just 'cause I was not very joyful. I don't want that for my family. What are some ways that we over the years have been cultivating joy in our home and that our listeners can take home and try? [Jennifer] We should just tag-team this and kind of go down the list of things, but-- This isn't the definitive list. I actually tried coming up with as many as I could, but I'm sure there's other things that we might think of as we talk about these. [Jennifer] Probably. We do have, we're in a season of young kids, and so a lot of what you probably will hear probably sounds, I don't know... Silly? Silly, 'cause it is. They are silly [Jennifer] They are silly, but I think the important thing to note here is that these are just ways that we have tried to be intentional in cultivating a space in our home, in our lifestyle, that cultivates joy. One of those things is fort building. I actually did that this morning with the kids. [Aaron] The kids love it. We have a couch that's perfect for fort building. The pillows are huge. They're sturdy, so they make really good roofs and walls. I only believe in building big forts. I don't know why people build small forts. It's not worth it to me. I came home the other day-- Go big or go home [Aaron] I came home the other day, and the entire living room was a fort. [Jennifer]You have to use every chair, every blanket-- All the chairs ...every pillow... The couches were on their sides, the pillows-- Maximize the-- [Aaron] ...were stacked up high, and you guys were watching a movie inside We were watching a movie inside, yeah. You're like, "We're in our movie theater. "You wanna come in?" I'm like, "Uh, I don't know if I'll fit," but it was pretty huge, so I probably would've. It was pretty amazing. I think I actually storied it on Instagram 'cause it was-- Probably. [Aaron] I was really impressed with that fort building. Thanks. That's one thing that we do. The kids love it, and it's fun because they're still pretty young. They could build one themselves, but they never make them as good as we make them. [Jennifer] A little tip for fort building, if you get a colorful quilt or one of those knitted blankets that are made-- Have holes in them. [Jennifer] Yeah, they're just really fun for the light to come through, and-- [Aaron] It looks like stained glass windows. It does. I always say, "Look at the stained glass windows." [Jennifer] You need to share the one minute of crazy 'cause this is more new. This is a newer thing. But it works. It's our one minute of crazy, and we've been doing it, we don't do it every night, of course, but when I feel like my kids just got extra jitters in them-- Or extra screams. [Aaron] ...what I'll do is I'll say, "Okay guys, I want everyone to," I'll be a little stern about it, "I want everyone to stand right here in a line." They stand there, they're like, "Okay, what's gonna happen?" Then I'll turn the music on our jam box really loud, and I'll say, "All right, I want you guys "to get as crazy as possible for one minute." Then the whole time, I'm telling them to get louder and louder and louder, and they're screaming, and they get actually tired. When they're done, they're like, "Why'd you have us do that?" I'm was like, "Wasn't that fun?" The first time you had them do it, it took them about 15 seconds to, is Dad joking, or-- Yeah, they didn't know. [Jennifer] They're looking at each other, like, "Should we be screaming?" [Aaron] That's probably because of my history of not being very fun. It was awesome. Yeah, but it did take them a few seconds to actually, they're like, 'Wait a minute, are we gonna get in trouble?" [Jennifer] It's a great thing to do, not right before bed, but leading up to bedtime. [Aaron] I liked it right before bed because I feel like they weren't quite ready for bed, and this pushed them over the edge 'cause they were tired, and they also felt like they got all of it out of them. Sometimes it's hard to calm them down afterwards, but that's okay [Jennifer] I wanna share another one. This comes from my childhood. My mom and stepdad would always do this. They still do it. It's so funny. If someone comes home and walks through the door, or even out from the bathroom or bedroom-- Is this where it came from? Yeah. Oh. [Jennifer] Whoever notices it goes, "Quick, pretend you're asleep" Wherever they're sitting. Wherever you're at, just kinda drop your head, close your eyes, and try as hard as you can not to smile. [Aaron] Wyatt is so bad at it. Wyatt's our two-year-old. He just turned two. But he still tries, and it's so cute. He'll be in his little white chair, and I'll walk in, and everyone's got their heads tilted to the side with their eyes shut-- [Jennifer] Sometimes we'll be at the kitchen table, and we'll be eating breakfast when Aaron comes home, and I'm like, "Quick, pretend you're asleep," and everyone just kind of limps their head to the side. But then, I look over, and Wyatt, he has his head back-- He's just looking at you. He has his head back, and his eyes half shut, and he's smiling 'cause he doesn't get it, but he's trying. I'm like, "Are you guys sleeping?" And Wyatt's smiling at me the whole time. [Jennifer] This is one of those things, I love it 'cause it's from my childhood, so I love that my kids have kind of owned it. Olive is usually the first one now to say it. Oh yeah. "Pretend you're sleeping." [Aaron] "Quick, we're sleeping," and then everyone, she'll put her head down even if no one notices. She gets mad if you don't, no she gets mad if you don't do it. [Aaron] She does it so fast, no one notices, and she is the only one pretending to sleep. It's really funny 'cause then, let's say Dad walks through the door, "Oh no, everyone fell asleep," or we get up really fast and go, "Boo!" It's just fun. Yeah, on the same note of the spontaneous sleeping, the narcolepsy game, we'll often do, I'll get home early after the gym or something, and it'll be super quite in the house, and I think everyone's asleep. I'm tippy-toeing, and I get in the bedroom, and every-- There's just a mountain under the bed. Yeah, and every single person in my family is under the covers in my bed. They're all hiding from me and What's funny, even once the blanket goes over our heads-- I almost jumped on Elliot the other day 'cause I didn't know he was in the bed. Even Truett will be laying there, and the moment the blanket goes over his head, he kinda gets all wide-eyed and smiley-- Like, "What's happening?" Yeah, what's happening. Those are just fun ways to bring instantaneous giggles. And they're short things, they're easy things, and it's something that, they become part of our family, these little things. Our kids look forward to it. They're the ones that instigate all of these things now. Another little tip to help cultivate joy in the home is to not worry about messes so much. That doesn't mean that we don't clean up and have organization and self control, which is something Jennifer and I are trying to get better at, being organized and clean in our house, but if we're always trying to be tidy, it really doesn't leave any room for fun. [Jennifer] We're gonna miss those opportunities where, maybe one of the kids is playing with LEGOs and would love some help, or wants to just get creative with you-- [Aaron] Or throwing pillows around the house for a little bit, or having blankets on, like forts. You can't have it both ways. [Jennifer] We built a fort this morning, like I said, and it's middle of the day right now, it's nap time, and-- And it's still messy out there It's all messed up. It's all messed up. It's one of those things where it's like, "Well, maybe they'll build another one later," and that has to be okay. [Aaron] Something I've realized is that if I'm always telling the kids to clean up, they're actually not gonna like doing some of those fun things. Now, there's a time for everything, so let our kids know that there's a time to clean up. After we've had a full amount of fun or something, they understand that, "Okay, now let's straighten up "'cause we're gonna go on to the next thing," but just kind of not having the anxieties and the overwhelmedness of those little messes, that it's gotta be okay. It's just a good little tip to have a little bit more freedom and lightheartedness in the home. [Jennifer] Good word. Another one is dance parties. We like to turn the music up really loud and just go for it. You guys don't know this about me, but-- Our kids are the best dancers I was gonna say I'm actually probably one of the most terrible dancers, but it doesn't hold me back. I just go for it, and somehow, my kids have picked up on this, and they intend to dance crazy, silly, awkward, and that just makes us laugh even more. If you'd like to see Jennifer dance, leave us a review and tell us that you'd like to see her dance, and I'll post a video of her on our Instagram. Oh my goodness, don't even. Yeah, I'm gonna put some music to it, and you're gonna be dancing 'cause they gotta see. They gotta see the gloriousness that is your dance skills. [Jennifer] Oh, man. I gotta think about that. A lot of these other ones are very physical things, like tickling, spontaneous wrestling matches with Dad. [Aaron] Usually spurred on by my son, who hides, crouching, ready to attack, and the moment I come home, he just jumps out of nowhere onto me with a sword in his hand, but letting those things happen, I think it does huge things for our children, to know that they have the freedom to, of course, not hurt us, which happens sometimes, but just, that they have the freedom to jump on us and to climb on us and to crawl on us. This morning, Olive was, I was talking to you, and she was grabbing my legs and going in and out of my legs, and I didn't notice she was doing it for a while. Like a cat [Aaron] Then I finally was like, "Olive, what are you doing?" 'Cause I felt like I was falling over, and she's like, "I'm just playing with your legs," and she's going in and out and sitting on them and pushing me over, and I for a moment wanted to be bothered by it. Then I thought to myself, "Why do I care "that she's doing that to me right now? "It's really cute." It's something that I still have to consistently work on and recognize in me 'cause I wanna sometimes get bothered by those kinds of things, but letting it happen because I want my kids to know that they can touch me. They can crawl on me. They can hang on me. They can love me. I was actually just really inspired by someone I follow on Instagram. Her name is Joy, and she posted a picture of her two oldest kids. They're in their teens, and her little story caption was just to encourage other moms with little ones to listen to your kids when they come to tell you about what they created with LEGOs or what they're drawing or imaginary world or whatever it is-- Taking joy in their creations, their things. She said because it goes by so fast, and we know we all hear this, but she goes, "You're gonna want to hear from them "and their hard things that they're walking through "when they're older, and if you keep pushing them away "or keep saying, 'No, I don't have time for that' now, "you're gonna miss that opportunity." You wouldn't have built that trust and open lines of communication, even at a very, very young age. Hopefully that encourages someone else. [Aaron] It encourages me, that I need to be listening more and paying attention to my kids more. Again, there's always a balance. Our kids can't absorb every-- Everything. [Aaron] ...everything from us. When we are intentional with it, it'll make the times that we can't okay 'cause they'll know that our hearts are with them. [Jennifer] Right. I'd really love to talk a little bit about just experiencing joy in marriage between a husband and a wife, but before we get there, there's one more thing that, when I was thinking about this list, that really stood out to me, and it's ways that we can kind of team up together to bring joy to our kids 'cause all the things that we've kinda listed we could do without the other. Right. But this next one's pretty interesting. This is your idea, or mine, I can't remember, but we were standing in the kitchen talking, and the kids were in the school room, and I told you, I said, "Aaron, call them out." I had handfuls of marshmallows in my hand, and I-- We both did, yeah. I was one one side-- I gave you the bag, ...of the hallway-- and you took the bag from me, took a handful out, and we hid on either side of the walls, so that when we came through the hallway, we were gonna just launch all these marshmallows at them. I was like, "Elliot, "Olive, Wyatt, come here." Plus, it's also a good lesson in obedience, are they coming the first time they're being called? You're killing two birds with one stone. [Aaron] Then they pitter-patter down the hallway, and we're hiding on the floor so they don't see us, and they walk right past us. Then we just bombard them with marshmallows. It actually scared them, and they looked at us like-- They just stood there. They looked at us like, "How could you do that?" [Jennifer] They just stood there, and Olive had this furrowed brow, and she was ready to just reprimand us, and then-- Then they looked on the ground, they're like, "Are those marshmallows?" "Can we have those?" "Can we have those?" Then they just start squirming. [Aaron] Luckily, marshmallows don't hurt. If you're gonna do that game, throw things that don't hurt at your kids. Otherwise, that would not be very fun. [Jennifer] We have other friends that intentionally do Nerf wars together. Oh yeah. We actually thought about one time buying a bunch of a Nerf stuff, and then-- Getting that family that does that Yeah, not letting them know, and then when we go over for dinner, just attack them We should still do that. We should still do, well, they might listen to this episode now. Now, I have to do it before we launch this episode. [Jennifer] That's just one way that you can team up together to cultivate joy in the home. We wanna hear your guys' ideas too, so please share them. [Aaron] Yeah, and all of these things that you can do, like little things just compounding on top of each other, it shows your family, especially for the husbands out there who might struggle the way I do to be joyful or have this fun-loving spirit or a lighthearted spirit, it shows your children, it shows your wife that you enjoy them, that you like being around them, that they're not just in the way of you, that you enjoy having crazy time with them, having fun time with them. [Jennifer] Yeah, that you wanna hear them laugh, that you wanna participate in their life. We touched on how to cultivate joy in the family, especially with small kids, but Aaron, how would you say we cultivate joy within the marriage and why that's important? [Aaron] Again, walking with the right perspective, first of all, that we have a mission in this world, that God loves us, that we're saved, these big things that God's done for us, easily just allows us to have joy even in the midst of hard things, even when maybe you're not joyful, I can still walk in that stuff, so when we're walking in that together, that knowledge and that truth, there's naturally a joy that exists. On the practical side, I think there's probably a ton of things that we do that cultivate joy, probably things that we could add to our lives. One of them is we have our own set of inside jokes that no one knows about. When you're with-- I'm not gonna describe what they are because they're ours but we have our own little inside jokes, and that's something that we do together, and it's funny for us. It's fun for us. Those build over time, so if you're only one or two years married, just know that those come over time. Maybe you already have some, but those are a really fun way to just, when you're out and about or at church, or-- At any time, really At any time, you can make these jokes, and only they get it. It's pretty fun. Yeah, it's something unique to us. Yeah, something you said about having joy, one of the importance of that is even amidst walking through hard stuff, and I feel like when I look at our marriage, experiencing joy with you was possible even in those first few years, which were our hardest years of marriage, and that was one of the things that carried us through those hard years, was finding ways to cultivate joy in our relationship, exploring new places together, trying to get each other to laugh. [Aaron] Yeah, I realize when we weren't lovers, in those early years, we were friends still, not all the time, but we had a friendship. We had things that we can connect with still and cultivate. God wanted more from us, but in those times, I remember when we were in Malawi, Africa, and it's been hard, and we walked off and we sat on a pier over the lake. Remember that? Mm-hmm, there's a gazebo at the end. [Aaron] Yeah, and we were just sitting there, talking, looking at the fish, talking about being married, talking about if we'd ever come back. [Jennifer] Yeah, we talked about our future. [Aaron] Yeah we talked about our future. Those little things on our list up there, we didn't talk about it, but adventures, that's another way we cultivate joy in our family and in our marriage, is we take adventures, even when we're not with the kids. Me and you like to just go for a drive around neighborhoods we've never been in before, going up the mountain just to drive up the mountain. There's things that we do that give us opportunities to just talk. I think those are situations that cultivate joy in us because it's just us together. It's just us spending time with each other, talking, hearing each other. [Jennifer] Yeah, I think another practical way to do this is, again, physical touch, just like when we were talking about with the kids, but tickling each other, hugging each other. Massages. Massages. Dancing. That's joyful for me. [Jennifer] I'm giving Aaron the eyes 'cause that sounded creepy, but just being physical, being willing to tickle each other and-- And play with each other, yeah. And play, yeah. I like the-- We're a lot more playful with each other these days than we used to be. [Jennifer] Yeah, I like the keep away game, where you snag something, like their phone works really well for this, and then you have to try and get it. Yeah, if you wanna know how addicted someone is to their phone, just snag it out of their hands and see how they respond. Wait, that's joyful? I just think about the lightness. We've had seasons where it just feels like we're walking on eggshells with each other, and that's not fun, where you're tippy-toeing around your spouse, and you're just wondering if the next thing you do is gonna trigger them. That's the opposite of joy. Yeah. [Aaron] That is not joyful. That is tedious and cumbersome. If your spouse can feel light around you and free around you. And feel loved. [Aaron] And cherished around you and loved around you, how much strength there is in that, and power there is in that, and that's what I want because again, we're always talking about being a marriage after God. There's a reason we're together. It's for the ministry God has for us, and if you're constantly feeling like you have to be so aware of every move you make around me because you're just wondering if you're gonna trigger me, there's no way you can minister for Christ in that kind of situation. There's no way we as a family can show the world the love we have for each other, which is what we're called to do, right? Mm-hmm [Aaron] Now, that's not just talking about in marriage. That's talking about in the church as a whole, but joy remedies that. It cultivates an environment that allows for true and powerful and authoritative ministry to happen. [Jennifer] Joy is one of those testimonies of the power of God in your life, and I know I said that earlier, but it's so true, that when the world looks at you, when the world looks at a marriage after God and they see joy, they're probably thinking, "Well, I want "what they have." Yeah, "How do I get "some of that?" [Jennifer] "What is that?" Then you get to tell them, "It's because of Jesus in my life. "It's because God has transformed us. "It's because God gives us hope." [Aaron] Yup. I hope those listening get encouraged by this, that, of course, we're still learning, but if they put their hearts in the right place, they put it in the hands of Christ and allow him to transform them and say, "Lord, I want more joy. "I want more of your joy, "and I want my family to experience joy," it all goes back to walking in the Spirit and saying, "Lord, help me walk in the Spirit today. "I want my kids to feel the overflow of joy in my life. "I want my wife, I want my husband, "to feel that, to experience that joy, "to eat the good fruit coming out of me, "and then in our marriage, I want people, our children, "outsiders to eat the good fruit of our marriage," and at the end of the day, that joy becomes our strength. I just wanna read that scripture in Nehemiah chapter 8. Nehemiah had just finished building the wall, the walls around the city, and Ezra the priest got up on a platform, and he read the entire book of the law out loud, from day till night, to all of the congregation of the people. Nehemiah says this to the people after all of this, it says, "Then he said to them," in chapter 8, verse 10: "'Go your way. "'Eat the fat and drink the sweet wine "'and send portions to anyone who has nothing ready, "'for this day is holy to our Lord. "'And do not be grieved, for the joy "'of the Lord is your strength.'" This people, they were scattered, they were dispersed, the city was destroyed. Nehemiah came, rebuilt the city and was about to, and he had all the people coming back to the city to rebuild their own homes, to rebuild this city with a people that God promised it would be their city, it would be their home, and he just reminds them, he says, "The joy of the Lord is your strength." The strength in our home, the strength in our lives is the Lord. The strength in our marriage. The strength in our marriage, the strength in our ministry, and that strength comes from the joy that God gives us, from the hope we have in Christ, from the power and the authority of the Word of God, and that joy is the thing that just allows us to keep going, keeping walking. Instead of it being mechanical, instead of it being a checklist, it's now a life-giving thing we do. I think that's awesome. Yeah, I love that. My grandma Betty, she is 91 and just right there at the end of her life, and my dad posted a quote, something that she always said, which was, "Make someone laugh every day, "and life will be full." When I think about her life, I think about it being really full. Yeah, every time we're around her, she's big ol' smile, laughing, making jokes. Huge smile. Just for a little description, she's probably only five foot, maybe five-foot-one with heels on, and she wore colorful dresses. She had bright red hair and always wore blue eyeshadow, and when I think of her, I think of fun. I remember being a little girl, maybe four years old, I would go over to her house when my dad brought us over there to visit, and about 10 minutes before we would leave, she would say, "Jenn, come with me." She'd take me to her vanity and put perfume on me and eyeshadow and blush and did the whole thing-- Make you feel so pretty. ...make me feel like a princess, and the whole time just talking to me, and encouraging me, and loving on me, and I can't imagine what I looked like to everyone walking out as a little four-year-old with this makeup on, if she even really put make up on me. Remember, she liked to have fun I know. When I think about that little girl, when I think about myself, if I stood in front of her today, I would think there was no question about the joy that I had in my heart from just that experience with her, those five minutes, or 10 minutes, or however long it was, of sitting in her chair and listening to her voice and being there with me. I just love that, and I want, at the end of my life, to look back and think, "That was a full life." [Aaron] Yeah, and I want people to look back on my life, or our life, and say, "Wow, they were joyful," right? Mm-hmm [Aaron] I don't want them to think, "Man, they were bitter and frustrated all the time "and annoyed." I want them to say, "They were joyful." Joy's a powerful thing. What's funny is all of the fruit of the Spirit is powerful. It's why-- We need it [Aaron] We need the Spirit, is because it produces such good things in us. I just pray that this encourages the listeners today that they would pursue joy, that they would walk in the Spirit, and that they would cultivate an environment in their home that their kids just know what joy is. It doesn't mean we're not gonna have hard times, but it does mean that we can have pure, eternal joy, something that's founded in something in eternity, not in something that is temporary. [Jennifer] I love that. Speaking of prayer, I think that now is a perfect time to go into our prayer for today's episode. We'd love to invite you guys to pray along with us. [Aaron] Dear Lord, thank you for the gift of joy. We pray that we would be intentional to cultivate joy in our marriages and in our families. Holy Spirit, please inspire us with creative ways to create space in our lives to laugh, to play, to enjoy precious moments with those we love most. Remind use every day of the power of joy and how we can be vessels of your joy, so that it is dispersed throughout the world. May our joy be a testimony to others of your goodness and your strength in our lives. May it be the reason people ask us why we are so different from the rest of the world. May our joy draw our spouse, our children, and others close to you as we experience the gift of joy. In Jesus' name, amen. Amen. [Aaron] We just thank you for joining us this week. We pray that you have joy this week. We pray that you would walk in the Spirit, and we look forward to having you next week. Did you enjoy today's show? Find many more encouraging stories and resources at marriageaftergod.com, and let us help you cultivate an extraordinary marriage.

What does it take to go viral? That's what we explore in today's episode! I mean, we go pretty deep on it. I break down three viral pieces of media and give you some important takeaways. 1. Charlie Bit My Finger. Why'd everyone share this video of a British kid biting his brother's finger?  The video: https://www.youtube.com/watch?v=_OBlgSz8sSM 2. It's Not About The Nail. What was it about this video that made everyone take a side? The video: https://www.youtube.com/watch?v=-4EDhdAHrOg&t=32s 3. Serial. The most listened to podcast of all time that made people come back week after week.  The podcast: https://serialpodcast.org/season-one Are there more viral sensations I could have discussed? Of course. But dangit, I only have so much time. Here's the Digg article I mentioned, too: http://digg.com/originals/why-audio-never-goes-viral

The purpose of this podcast is to educate and to inform. This is not a substitute for professional medical care and is not intended for use in the diagnoses or treatment of individual conditions. Guests on this podcast express their own opinions, experience, and conclusions. The mention of any product, service, organization, activity, or therapy should not be construed as an ASCO endorsement. Hello. Welcome to "Cancer Stories." I'm Dr. Daniel Hayes, a medical oncologist, and translational researcher at the University of Michigan Rogel Cancer Center, and I've also been the past president of ASCO. I'll be your host for a series of interviews with the founders of our field. Over the last 40 years, I've been fortunate to have been trained, mentored, and inspired by many of these pioneers. It's my hope that through these conversations we can all be equally inspired, by gaining an appreciation of the courage, the vision, and the scientific understanding that led these men and women to establish the field of clinical cancer care over the last 70 years. By understanding how we got to the present and what we now consider normal in oncology, we can also imagine and work together towards a better future, where we offer patients better treatments and we're also able to support them and their families during and after cancer treatment. Today, My guest on this broadcast is Dr. Samuel Hellman, who is generally considered one of the fathers of modern radiation oncology in the United States and frankly, worldwide. Dr. Hellman is currently a professor emeritus at the University of Chicago Pritzker Medical School, where he served as the dean from 1988 to 1993. And he's been the A.N. Pritzker Professor of the Division of Biological Sciences. He's also served as the vice president of the University of Chicago Medical Center. Prior to moving to Chicago in the late 1980s, he had previously been physician in chief and the professor of radiation oncology at the Memorial Sloan Kettering Cancer Center. He served there from 1983 to 1988, and he was also chair of the Department of Radiation Therapy at the Harvard Medical School, where he served as the co-founding director of the Joint Center for Radiation Therapy. Dr. Hellman has authored over 250 peer-reviewed papers, and he's been one of the co-editors of one of the leading textbooks on oncology, Cancer, Principles and Practice. Dr. Hellman has won many awards and honors, including being named a fellow of the National Academy of Medicine, formerly the Institute of Medicine, and of the American Association for the Advancement of Science. He is frankly, one of the few individuals to serve as president of both the American Association of Cancer Research and the American Society of Clinical Oncology, for which he was actually, I believe-- correct me if I'm wrong Dr. Hellman-- the first radiation oncologist to hold that position, which he served in 1986 to 1987. Dr. Hellman, welcome to our program. Thank you for having me. I hope I got all that right. Your introduction has taken longer than some of the others. You have been so prominent in the field. I have a series of questions. The whole point of this is sort of like Jerry Seinfeld's Riding in a Cab with Friends. I've always said, if I had an opportunity to right with some of the giants in our field, what would I ask them during a cab ride? So I get to ask the questions, and you get to answer. I know you grew up in the Bronx. Can you tell us a little bit more about your background? I'm particularly intrigued about the fact that a boy from the Bronx ended up at Allegheny College in Pennsylvania. Why'd you go there? What was your interest? Was it always in science and medicine, or did you have something else in mind? OK. Well, start with the Bronx. I was born in 1934 in the Bronx in a nice part of the city, which doesn't often go with descriptions of the Bronx today, but it was at that time. And about well, 1950, which was when I entered my senior year in high school, I had gone to high school at DeWitt Clinton High School. And as I say, my senior year, we moved to Long Island, and I spent my senior year at Lawrence High School. The important part of this is that Clinton had about 4,500 to 5,000 boys, and Lawrence High School was much smaller and most importantly, coeducational, and that made me very much want to go to a smaller school for college and definitely one that was coeducational. And so my mother and I took a little tour of colleges not too far from New York, but Allegheny was the farthest, I think. It's in Western Pennsylvania, very close to the Ohio border. And it was a beautiful day. I had a very nice two people showing me around, and I became enamored of the place. It was a very good fit for me, but I must say, my method was not a very analytic one, but that's how I got to Allegheny College. And was science and medicine in your thoughts then, or did you have other things that you thought you'd do? No, no. I was a middle-class Jewish boy from the Bronx. You're programmed to be interested in medicine. The old comment was, you know what a smart boy who can't stand the sight of blood becomes? The answer is a lawyer. And I was not offended by the sight of blood. So I actually heard about your decision to go to SUNY Upstate Syracuse and the serendipity involved. And I'm always struck by how so many of us have what we plan and what we end up doing. Can you give us that story? I though it was really fascinating. Well, I'm not sure what part of it you want, but I went to Syracuse Upstate because I won a state scholarship, and I hadn't applied to any New York state schools. And fortunately, the medical school advisor and a former Alleghenian, who was at Upstate, arranged an expedited interview, et cetera. So anyway, that's why I ended there. Why I ended up in radiation oncology-- Well, that was my next question is, how did we get lucky that you decided to go into oncology? Well, I interned at Boston at the Beth Israel Hospital, which was essentially very oriented to cardiovascular disease. Our chairman was a renowned cardiologist. He was the first one to use radioactive tracers. He used radium, as it turned out, and there is an award given by the nuclear medicine society. Their big award, their annual award is the Hermann Blumgart Award, and Blumgart was my chairman. And Paul Zoll, the external defibrillator inventor, was there. Louis Wolff of Wolff-Parkinson-White syndrome was there. So it was a cardiac place. And internal medicine was what I wanted to do, but my father was quite hard of hearing and had a lot of trouble making a living, because he was so impaired. And electronic devices, of course, weren't available at that time. And it was widely thought that otosclerosis which is what he had, was a hereditary disease. And so I was discouraged somewhat from entering medicine, not being able to be sure I could use a stethoscope. Parenthetically, I have never had any trouble, and the disease is no longer thought to be hereditary but rather the sequelae of infectious diseases, either diphtheria or influenza. This was the great influenza epidemic. The two, one of those two. But anyway, that's what he had, so I sought to do something else. And I was a little bit put off by taking care of disease which we really could not alter the course of. We could modify it. We could palliate, but probably if I were more dexterous, I would have become a surgeon. But I wasn't, and so I decided I didn't know what to do. I'd take a radiology residency and see where that led. This was late in the year, and there were no radiology residences, literally, in Boston that were available. But a new chief had come to Yale, and he was starting a new program. And one of radiologists in a neighboring institute told me go there. So I did. Well, he turned out to be a radiation oncologist, and he, Morton Kligerman and Henry Kaplan, were the two chairmen of departments of radiology who were radiation oncologists. And Henry had been at the NIH and got them to, with the National Cancer Institute, I guess, to start a fellowship program to encourage radiation oncology. And Kligerman applied for one, got one. I was there. I was captivated by the opportunity to do some curative treatment. I was a chemistry major in college, and physics and chemistry were things I enjoyed. Sounded like a good choice, so that's what happened. So there could not have been very many specific radiation oncology fellowship programs at that time in the United States. Is that true? Yeah, very much true. The ones that stood out was, I say, Henry Kaplan's. There was a very good one at UCSF. And there was one in Penrose Cancer Hospital and one at the MD Anderson, and those were the ones. So your decision to go oncology then, really your decision to go into radiology-- diagnostic radiology originally, sorry-- didn't sound like you were-- Not really. I took a radiology residency, because I thought it would be helpful whatever I decided to do. I really didn't expect to go into diagnostic radiology, but I figured that's something I could do. I didn't have much training or any training in that before. There was a great dynamic radiologist at the Beth Israel Hospital, and he captivated me. And so I figured, there's a lot to learn there, and I'll try it. I think a lot of the younger doctors don't realize that the two were together for a long time. What's your perspective of the split between diagnostic and therapeutic radiology-- I've actually heard you talk about this, so I think I know what you're going to say-- and bringing them back together? Well, I was a great proponent of it. The whole fields are entirely different. But having diagnostic radiology is extremely helpful in radiation oncology, because we depend on images to determine how we treat, where we treat, and so forth, so it was there. But they were interested in entirely different things. And just parenthetically, when I took the Harvard job, I wasn't going to take it unless I had a promise that we could start a Department of Radiation Oncology. Shortly after I came, and the decision was made with just a shake of the hand that, after a year or two, I'd be able to do that, and that's what happened. Actually, that segues into another question I had is I was looking over your background. I met you first when I was a first-year fellow at the medical oncology. That was 1982, by the way, a long time ago, when it was still the Sidney Farber. And I'd heard about your legendary efforts starting the Joint Center and also your teaching methods with your own residencies. But you were rubbing shoulders with Sidney Farber and Francis "Franny" Moore and Tom Frei. That must have been pretty intimidating for a relatively young guy trying to start a whole new department. What was the impetus behind that? It was an interesting experience. Dr. Farber was, of course, the dominant figure in cancer at Harvard, and nationally, he was one of, if not the great leader. I mean, but he was a difficult man, and I don't like to speak disparaging, but we had a rocky relationship. When the Joint Center-- I'm getting ahead of my story, but it's appropriate to this question. When the Joint Center was started, it was started by Harvard Medical School, and the dean for hospital affairs was a man named Sidney Lee. Dr. Lee had formerly been the head of the Beth Israel Hospital, the director, not the chairman of medicine but the director. And he got the idea that all the hospitals in the Harvard area were relatively small, the Mass General was across town and quite large, but that was not true for the Brigham or the BI or the Deaconess or what at that time was the Boston Hospital for Women. And so he got them all together. So there were those, and I think I left out the Children's, but Children's was amongst them, as well as the Sidney Farber, as you say. Or at that time, it wasn't called that. It was called the Jimmy Fund, but that's another story, and one you know better than I, I suspect. But anyway, those six were to get together when I started the Joint Center. Because Dr. Farber and I had so much difficulty with each other-- he wanted really for me to be reporting to him and being part of the Jimmy Fund but that wouldn't have worked with the other hospitals. He was not liked by any of the places, including Children's, which is where he was the pathologist. So those six initial institutions, when we finally came to sign, turned out to be only four because the Children's wouldn't come in, and the Jimmy Fund wouldn't come in. For a number of reasons, two years later, they acquiesced, mostly because we were successful, and they were without supervoltage treatment, and it was just not sensible for them not to join. But that's my relationship with Sidney. Franny Moore is a different story. Franny Moore was an internationally-known surgeon and expected to have his way, but he was very graceful, very nice. I had very few disagreements with him. He expected, and I think, deserved certain deferences. Sydney did, too, but it just made it too difficult to do that but Franny was not that way. Franny and I came to the treatment, conservative treatment of breast cancer from different points of view. He didn't agree with it, but he was entitled to his opinion, and he was fine. Tom is a different story. I got there ahead of Tom, and he came, and if anything, I helped out Tom, although he was much senior. Harvard has its own culture, as you know, and he needed at least an introduction. I mean, he sailed along fine after that. And in fact, at one time, he and I wanted to start a joint residency program. It was to be a four-year program, which would have people take two years together and two years in their respective specialty. But the boards were not in agreement, so it was dropped. But Tom and I always got along fine. Actually, that raises one of my other questions. I spent a lot of time in Europe, and the field of so-called clinical oncology still remains, combining radiation and medical oncology. In fact, they style it as a particular specialty in Great Britain. How did it evolve not that way in the United States? Radiation oncology went off on its own. And I think you had a lot to do with really professionalizing radiation oncology as a specialty in this country. Is that not true? I'd be interested in your perspectives on this, too. Well, I should parenthetically say that I spent a year in the National Health Service in 1965, while I was a fellow at Yale, in clinical oncology at the Royal Marsden Hospital, their major teaching hospital for cancer. And I always believed in the joint efforts of a non-surgical oncology program. You can include the surgeons, mostly because their lives are so different and their technical training is much more extensive, but you can work closely with them, and I've been fortunate to be able to do that. But medical oncology and radiation, in my judgment, would be better off close together. And your comment about me and ASCO, being the first president as a radiation oncologist, and I never call myself a radiation oncologist, at least not initially. I always call myself an oncologist. But I do, I agree and then describe what I do as radiation. But I agree with you, they have the best title-- clinical oncologists. And why it occurred the way it occurred, I'm not sure. I know we started in radiology and medical oncology started in hematology. I mean, the real revolution, and leaving aside Dave Karnofsky and his work, the real changes occurred in acute leukemia. And the real founders of the specialty, Dave was surely one of them, but a great many of them were all hematologists, leukemia doctors, and it grew from there. It grew out of hematology. And a lot of major oncology papers were in Blood, the journal Blood before they were in JCO. So that's the best I can do with it. Our big thing was to separate from diagnostic. Getting closer to medical oncology is much easier, because we have the same book. You said I wrote the textbook with Vince and Steve, and so I did. And that was very easy. We spoke the same languages. We saw the same things, not completely. I saw more head and neck. Vince saw more of the hematologic malignancies, but the rules were similar. It was no-- it was easy. And I've heard Dr. Frei-- I trained with him when he was alive and obviously, Dr. DeVita talked about what it was like to give chemotherapy when they started. And how we really professionalized, in many ways, and split up giving chemotherapy, the different responsibilities. What was it like with radiation oncology back 40 years ago? I mean, how did you-- the safety issues, were you all cognizant of the safety issues related to radiation at the time? How did you do your planning? What was that like? Well, safety was-- Hiroshima made everybody know a lot. In fact, if anything, we were more conservative than we probably needed to be because of radioactivity being an evil and all the things that happened after '45 and at Hiroshima and Nagasaki experience. And so safety wasn't a problem that way. But there were a lot of people in the field who were using the field, who are not radiation oncologists. Some of them were radiologists, diagnostic radiologists and did it part time. They had a cobalt unit, before that, just an orthovoltage, conventional energy, much less effective and more damaging. And also gynecologists, and when I visited Memorial Hospital early on in my training, and the surgeons would send a prescription blank, a regular prescription dying down to the radiation therapist. And that's what they were, technicians, or often were. And they may have differed with the prescription but only by being careful and discussing it with the surgeons and convincing them that some change should be. That's very different. How was the planning done? How was the planning done? The planning was fairly primitive. Well, most places had a physicist, usually a physicist, who did both diagnostic machines and conventional radiation oncology, and they were important in that department and those people subspecialized, too. And in fact, when I came to Boston in 1968, Herb Abrams, who was the new chairman of radiology-- he's the one who chaired the committee that selected me-- but he and I jointly started a physics department. So it was still in diagnosis as well as therapy, but we realized that wasn't a good idea and separated. So physics was evolving, but treatment planning before supervoltage, and even with supervoltage before multileaf collimators and a lot of the newer, what then were newer techniques, was reasonably rudimentary. When I did my residency, we did our own planning, and usually, it got checked by the physicist but not all the time. It's a lot different now. Yes, it is. I want to turn this to an area that's more personal to me and that is your role, out of all the many contributions you've made to the field, your role in the field of breast-preserving therapy. I came in just as you and Jay Harris were really making that institutionalized. Just for our listeners, what were the hurdles there? They must have been both personal and professional and technical. And did you ever doubt that this be successful in the long run? You must have had some second thoughts about getting into this. Well, I have to back up. It was well before Jay, but it was at Yale. And apropos of how many-- going back to our previous question-- how few radiation oncologists there were. There was a club. Before there was a specialty, before there was a society, there was the American Club of Radiation Therapy. And all you had to do to belong to it was do radiation therapy without doing diagnostic radiology. And I was in the low 200ths of the consecutive order of people who belonged to the specialty from its very inception at the turn of the century. So there were very few of us, and we knew each other extremely well and had these little conversing meetings. And a number of people would talk about patients who had medical diseases which wouldn't allow them to have their breasts removed. They still had localized, apparently localized breast cancer, and the radiation therapist took care of them, and I did, too. I had these people. And we also had the Europeans, especially the French, who were treating breast cancer with radiation. In fact, they were doing it with a fundamental difference with what we did from the beginning and they do now. And that is, they did it without removing the breast cancer, because they were doing it primarily for cosmetic reasons. And they felt that taking out the breast cancer might damage the cosmetic effect. So we weren't alone. We weren't first. So I knew that other people had done it. Some people who did, Simon Kramer in Pennsylvania at Jefferson, Thomas Jefferson, did a great deal of it. And we did it, because we had a surgeon at Yale who was interested in sending patients. You mentioned Jay, but really, before Jay, there was Lenny Prosnitz, who you may or may not know of, who was a long-time chairman at Duke. But Len was a medical oncologist at Yale, who was about, I don't know, three or four years behind me in training, and I was either a young assistant professor there at the time or a fellow, I can't remember which. And he came over to me and said, you've got a nice life. You do interesting things. I'm not so crazy with this. Can I get into it? And Lenny, obviously, being trained in medical oncology, being a boarded internist was also interested in breast cancer. Because that's the one disease, even in the beginning that medicine, or one of the few diseases that medicine was interested in for the hormonal aspects of the disease. So Lenny took over when I left with the surgeon Ira Goldenberg, and he kept it up. And when I went to Harvard, I had all those different hospitals, and I had a very good colleague there, who was the only radiation oncologist in those hospital complex, and he also treated some. So we continued to do it. One of the nice things about Harvard at that time was, at least for this purpose, was we had this women's hospital, Boston Hospital for Women. And gynecologists in those days did everything for women and that included breast surgery. And those guys delivered their babies and when they got breast cancer, took care of them. They weren't interventional. They were their private primary care docs, and they were much more sensitive to the cosmetic aspects and the self-image aspects of breast cancer surgery. And so they knew we did it, and they became a big source of suggesting patients and sending them to us. Anyway, Marty, Marty Levine, the fellow I was talking about, and I developed a reasonable number of them. One of my residents, Eric Weber said, why don't you write a paper about this? I said, it's all done. The French have it. The Brits have it. Even the Canadians have it. He said, we don't. So I said all right. We sent out the paper, and the first paper is with Eric and Marty and me, and it was a JAMA paper and that gets to another point. What year was that? I had to bully pulpit. What year was that, the JAMA paper? The JAMA paper? About '75-- '74, '75. And it made a big splash. And then Lenny and Simon Kramer and Luther Brady, two Philadelphia people who had big experience, and us put all of our stuff together. And Lenny brought it all together, and so there was another big paper. I think that one was in JCO, but maybe not. I can't remember. And I think that's how it got started. And my issue with it and my involvement in it is, yes, pioneering the treatment in America. I don't claim to have pioneered it anywhere else. It wouldn't be true. But what I did do is use the bully pulpit of being the Harvard professor, and I went everywhere and talked about it. And I took on the surgeons in a number of places and talked about it. And if I made a contribution to it, it was that. I can remember being in an audience and hearing you talk about the Halstead theory and then the Fisher theory and what became known, in my opinion, as the Hellman theory, which is a combination of the two. That both local and systemic therapies make a difference, and the mortality rate of breast cancer has dropped by almost one-half over the last 30 years, and you should be proud of that. Oh, I'm proud of it. I'm proud of it. But people don't do things in a vacuum. You build on people and on their doings. Well, I want to be respectful of your time, if I can finish up here. I really just touched the surface of many of the contributions you've made. I wanted to talk a little bit about your role in getting radiation oncologists to think about what we now call translational science. But at the end here, what do you think are your greatest accomplishments? What do you think your legacy has been to the field? Do you think it's the science or your administration or your teaching and mentoring or all of those together? I think all of us would like to think about what our legacies would be. Oh, I would say, it's an interesting and not an easy question, because I'm interested in all of those things. But I like to remind people that, and it's been commented on by others, I am one of the few people who maintained a practice of medicine, a real practice, all through being a dean. I always think of myself first as a doctor. And I am an investigator, and I am interested in research, both basic and clinical, and did both of them, but I'm a doctor first, that's number one. Second to that, I was very involved in teaching and believe-- and that's why I became a dean and before that, started a department in Harvard and gave courses in oncology, and my residents are my greatest legacy, if you really want to know. Nobody lives forever, and what you did in the lab and your patients, that passes, but your residents are your history. They continue it, and their residents continue it and so forth. And just to end on a high note that you mention, is that the Karnofsky lecturer this year was one of my residents. Yes, he was. Of course, that's Ralph Weichselbaum. He was. I actually chaired the selection committee, and I can't tell you how proud I was to stand up and introduce him. He did a wonderful job. In addition to your own residents, I'm going to tell you, you're also passing this on to the medical oncology fellows who were hanging around the Farber in those days. And to this day, I tell patients I wear two hats. My first hat is to take care of them as I can with the knowledge I have today, and my second hat is to do research to make it better. But my first hat always wins, because Dr. Hellman said you're a doctor first. So there you go. Well, I haven't changed on it. That's very nice to hear though. OK. I think on that note, we'll end up. I had planned over about half an hour. We're just over that. So thank you very much, both from me, personally, and from those of us in the field and from our patients who have benefited. Dr. Hellman, you are truly a pioneer and a giant in our field. So thank you so much. Well, you're very kind to say so. For more original research, editorials, and review articles, please visit us online at jco.org. This production is copyrighted to the American Society of Clinical Oncology. Thank you for listening.

Why'd they change to that?Also: http://lyft.com/drivers/JUSTIN52112Intro/Outro - Eight Stadium Charge by Nuclear ClubBUY THE ALBUM:https://nuclearclub.bandcamp.com/releases

Twitter temporarily banned Alex Jones and Infowars this week. Why'd it take so long? Learn more about your ad choices. Visit megaphone.fm/adchoices

Show notes: https://bit.ly/2uUhvIv Six Week Catch-Up: Jermaine buys a brand-new Jeep Compass! "All you've gotta do is touch the door-handles and they magically unlock! I love it!" Robert visits Montana, watches the World Cup with friends, and attends his Rabbi's retirement dinner. Nerdy News: 'Solo: A Star Wars Story' Bombs With $150M Global Debut Jermaine: "Totally suffered from franchise fatigue. Rian Johnson also needs to be fired and wiped from this earth! Why'd he kill Luke Skywalker?! Since I've been an adult and had my own money, I've never not wanted to see a new Star Wars. But I did not want to see this movie." Robert: "I second that! For you, dear listener, Jermaine & I sacrificed our bodies upon the heap of bad movie-going. Aside from itself being mediocre, Solo also suffered from the SJW hangover that's plagued the new trilogy (VII & VIII)." Jenny: "This trailer looked like hot garbage. But I don't listen to the reviews. I liked this movie. This was meant to be a fan fiction type thing." Reviews: Solo: A Star Wars Story Jermaine: "Bad pacing and no reason for the action. Very boring movie, from beginning to end. I walked in with the lowest of expectations and this movie didn't even clear those. If you are a fan of Star Wars, check it out. Donald Glover as Lando was great. If you're not a fan, don't talk about how great this movie is-- you might get beat up in public!" Robert: "Not to mention, there are no stakes because you know nothing can happen to Han or Chewy. The only scene people cared about was watching Han & Chewy make the Kessel Run in less than 12 parsecs. I didn't care about Woody Harrelson, Mother of Dragons, Vision, or any of the other people in this movie. Hell no, I don't recommend this movie." Jenny: "Hearing you guys talk about it is making me change my opinion of the movie! I had zero expectations walking in and walked out thinking, 'Meh-- not the worst movie I've ever seen.' I recommend if it's on Netflix." Incredibles 2 Robert: "I'm so tired of this 'War on Men' that's currently being waged in the current culture. I'm tired of men being the butt of everyone's jokes-- men can't cook, clean, or raise children at home? How is this funny? Also, I think there's a false equivalency here: Parenting, as important as it is, is nowhere near as difficult or as danger as crime-fighting. Saving billions of innocent lives from Screen-Slaver who wants to enslave mankind and achieve world domination is more important than raising a single family, isn't it? I'm not going to recommend this movie but I think people will enjoy it." Jermaine: "As a new father, a person who doesn't get sleep, that is very real though. Parenting is a 24-hour job. I had problems the stereotype of Frozone's wife as the angry black woman. I also didn't care for the new superhero characters. I also loved Jack-Jack's relationship with Edna. Also, wouldn't a panic room have a phone in it? I recommend this movie! Dash is my favorite character." Jenny: "I really liked this movie! I loved Samuel L. Jackson and the baby. But this storyline doesn't make sense to me following the old one. Why didn't they just close their eyes? Also, the new superheroes reminded me of X-Force in Deadpool 2. I recommend this movie-- it's stood up to being what it needed be. I think everyone will enjoy it, especially if you enjoyed the originals." Recommendations: Robert recommends Forrest Gump-- "This is a great movie. Forrest has an IQ of 65 but still manages to somehow be at the most important moments in human history. All the people who have dreams and are planners all fail miserably. But Forrest who has no plans at all ends up being the most successful. Great commentary on how life actually works." Jenny loves playing Overcooked-- "You gotta get an order and cook all the stuff. I love it to bits! It's multiplayer and you can play it co-op." Jermaine: "All gamers are not created equally!"

President Trump today had his First Lady by his side, after nearly a month, in public. Where was she? What happened? Why'd she return? Who know? She does. But I think it will be like most things, we'll never know.

FoodTruckEmpire.com generates $60k a year on the side from Brett Lindenberg's marketing consulting job. Why'd he start a blog about the food truck industry? “I started the blog at a time in my life when I was looking at just a whole bunch of different business ideas,” Brett said. Originally, Brett wanted to start his own food truck. While researching how to start a food truck business he discovered there wasn’t enough quality information online. So, he did what all good entrepreneurs do – capitalized on this gap in the market and started his own blog. Note: Click here to download Brett’s top tips for starting and monetizing a part-time blog from this episode. Brett creates the bulk of his content interviewing food truck owners and influencers in the industry. He’s grown his blog to $60k a year in just 4 years through building an academy course, securing paid advertising, running AdSense, and selling ebooks. And spoiler alert: he never ended up starting that food truck! Tune in to hear Brett's content strategy, the different ways he monetizes his business, and how you can apply these methods to your own blog.

This week I sit down with Erwin Nicholas, better known in the Houston area as Mr. Real Estate. Erwin got his start in real estate at the age of 18 helping his parents close a deal on their ranch. Now at the age of 31, he's closing deals on multi-million dollar mansions, commercial properties, and more. How'd he do it? Why'd he give up on a promising career as a pharmacist to get into real estate? How did the Housing Bubble of 2008 affect his business? Did Hurricane Harvey hurt the real estate market in Houston? The answers to these questions and more on this week's episode!Sound Editing: Brittney Richardsonbrrproductionscctx@gmail.comHave recommendations for a future guest or show topic? Questions? Feedback?Email us at ItNeverHurtstoAskPod@gmail.comFacebook: https://www.facebook.com/itneverhurtstoaskTwitter: @podcastchrisIG: @ItNeverHurtsToAskEnjoying the questions? Please subscribe. Rate the show. And share the podcast with your friends! 

Dads.. are they screamers, Tweet of the week, Why'd they ask me here, Zak & Dax face swap, Have you had your 15mins of fame, What are your rules, Hazard a guess, Double Glossy, Caller of the week and week in review! See acast.com/privacy for privacy and opt-out information.

Here's what Michael and David talk about during the show: Someone took a photo with every mailbox in Seattle (story) How did a connected wine bottle company fail? (story) Oh Facebook, what did you do? (story) You can't really delete Facebook (story) Let's be like Elon (story) YouTube bans a variety of "how to" gun videos (story) WeWork is second biggest office tenant in Manhattan (story) Cutting "Old Heads" at IBM (story) The next wearable? On your tooth (story) What the? Byron Allen buys weather channel for $300 million (story) Google wants its publishers to get consent from users to comply with GDPR (story) "I’M GOING TO CLOSE THIS DEAL USING BUSINESS WORDS I’VE HEARD MEN YELL IN AIRPORTS" (story) 99 Percent Invisible on the history of jingles Why'd you push that button? podcast Email us at teardownshow@gmail.com Connect with David Spark on Twitter at @dspark. His business is Spark Media Solutions. Connect with Michael Wolf on Twitter at @michaelwolf. His business is NextMarket Insights.

Nazis. Why'd it have to be Nazis? And on the moon, of all places. When space Nazis kidnap president James Marshall right off his Air Force One, NASA makes use of SCIENCE! to summon three of his look-alikes from alternate universes. From long ago in a galaxy far, far away comes former general, forever smuggler, and first-shooter, Han Solo! Swinging in with a whip and a fedora full of luck is archaeologist, professor, and repeated nuisance to Nazis, Dr. Henry "Indiana" Jones Jr! And last and definitely oldest comes former Bladerunner, neo-noir hide-and-seek champion, and toasted cheese enthusiast, Rick Deckard! Which of these men is a bad enough dude to save the president? Will Claire turn to the Dark Side after multiple jokes about patricide? Does Kit even care who wins as long as Rick Deckard loses? And can Liz keep it together after all the psychological abuse hurled her way when she never asked for this (except she totally did)?

We had a 616Entertainment debut last week, and we've got ANOTHER 616Entertainment debut this week! Lizzy Samoska finally arrives on the podcast with Mr. Dannel Scott Zerbian in tow. Why'd they come to the podcast together? Well, they're here to tell you. Outside of the Lizzy/Dannel bombshell we talk about Lizzy's insane level of skill when it comes to practically any medium of art, tell stories from our lives and close with the tale of the Collective Soul guy. Please to enjoy, DanDans. SUBSCRIBE to YouTube.com/616Entertainment! Twitters: @IDS616 @TheArtist616 FreelanceWrestling.com This week's song: 'Twin Peaks Theme' - Angelo Badalamenti (1990) We love you.

You fired me for that!, Oh No, I shot myself in the...., Things we missed, Why'd your hair fall out? & Quick Draw with Judy Nunn! See acast.com/privacy for privacy and opt-out information.

This week on History Nugs, we're diving deep into the lives of two very fancy ladies, and then respectfully turning around while they take their shirts off to swordfight. Why'd that happen? And why did Jack get so distracted by basketball towards the end? It's anyone's guess (except it's not because we explain it in the episode). Jack's Twitter: https://twitter.com/Jackapedia_ Sarah's Twitter: https://twitter.com/meattunic Notes for this episode: http://bit.ly/2xGBXwD Outro Music: "Basketball" by 2ToneDisco Rate us on iTunes! http://bit.ly/HistoryNugsItunes Buy a shirt! http://bit.ly/LuminousMerch

As 2SER heads over to New York for the New York Radio Awards, we bring you the episode of Think: Sustainability that was nominated in the Environment and Ecology category. Why'd they name a fly after singing megastar Beyoncé? What do the sounds of small sea creatures say about the wellness of the ocean? And what does a sustainable house look like? Presenters: Jake Morcom and Ellen Leabeater. Producer: Jake Morcom.

Host Ali Nazar interviews Rachel Taber and Doug Hewitt, founders of 1951 Coffee Company in Berkeley, which is a non-profit focused on providing job training and employment to refugees and asylees in the Bay Area.TRANSCRIPTSpeaker 1:[inaudible], Speaker 2:you're listening to k a l x Berkeley 90.7 FM, university of California listener supported radio. And this is a method to the madness coming at you from the Public Affairs Department here at Calex celebrating the innovative spirit of the bay area. I'm your host Ali Nasar. [00:00:30] And today in studio we have with us Rachel Taber and Doug Hewitt, the cofounders of 1951 coffee company here in Berkeley. Hi Rachel. Hi Doug. Hello. Good morning. Uh, thanks for coming in. Um, and the first question I always ask founders, we've had a lot of founders on the show and we always start with the same question, which is people create organizations for usually cause they see a problem and there's something they're trying to have a vacuum they're trying to fill. So, uh, can you guys [00:01:00] explain to us what is the problem that you're trying to solve with 1951 coffee? Speaker 3:Yeah, I can get started on it. Uh, Doug and I met while working at the international rescue committee, which is a global nonprofit that does humanitarian aid internationally and also has, um, dozens of offices across the u s that help resettle refugees. And I'd always been more on the volunteer coordinating and fundraising and operations side. And Doug was more deeply involved in employment [00:01:30] and resettlement and more of the hands on service and Hawaii office together a ton. And our programs overlapped. And I think for both of us, we, we saw the Herculean effort that resettlement agencies provide and what they're aiming to help with a refugee arriving. And there's just, there's not enough service providers, there's not enough people out there helping refugees. And so when a refugee arrives on the u s the US State Department sets the program [00:02:00] and they set it that the average amount that person will get arriving in the country, it's about a thousand dollars per person to restart their life. Speaker 3:And that amount doesn't really change depending on what city you're in in the u s and as you can imagine, that is not enough. It has to be used to help someone find a new apartment to help with clothing, supplies, transportation. And it has to be some money left over for spending. And so because of how the resettlement program is set up from the u s government, it [00:02:30] makes employment the most critical piece for refugee once they arrive in the u s and that's kind of, that was the crux of where we saw a lot of the needs. Speaker 2:Yeah. So the, the u s government expects for a refugee to be economically self sufficient within six months. Uh, that's the goal. And so that challenge is one that, that we saw that there needed to be a resource in the community, uh, that could help refugees overcome some of the barriers between them and the u s Speaker 4:[00:03:00] job market. And some of the things that we had seen, um, were, you know, not having references, not having verifiable, uh, work experience. And so we began to look and see if there was a way that we could create something in the community that would be a bridge between what the refugee resettlement agencies were doing and what us employers. Uh, we're, we're looking for, uh, in staff members. And so, um, we decided to, to create 1951 coffee company to kind of be that, that bridge between those two. Yeah. That's amazing. [00:03:30] And can you tell us what is 90 51 coffee? Why was it named that? Speaker 3:Uh, Doug came up with it, so I have to give him credit. And for anyone that's worked in the refugee resettlement world, you know, the date. And so there's maybe like 0.5% of the population that understands it, but it's the year that the UN held a convention in Geneva, Switzerland with the well over, I think 140 or 50 nations. And it set forth the definition, a legal definition for refugees and a guideline for their protection. And the linchpin of [00:04:00] that convention is something called [inaudible], which means that a nation that signs on to the agreement of protecting refugees cannot send someone home if they're there seeking asylum and protection from a fear of death in their own country or persecution. And what is the definition of refugee? It is, sorry, this is, I had, I had to memorize this recently for a presentation. Um, it is someone who owing to a well founded fear of persecution based on the reasons of race, religion, nationality and membership [00:04:30] of a particular social group or political opinion is outside of his or her country. And because of such fear they are unable or unwilling to avail themselves to their home country for protection. So it's basically someone facing persecution for these reasons. Race, religion, nationality, political group, social, you know, social group and they fear persecution or death in their home country and so greatly so that they leave and they have to leave. That's part of the definition. Speaker 4:And what is the U N program? [00:05:00] Um, the, I mean I'm assuming that it's not binding. It's a set of guidelines for countries that have signed on to the charter. Is that how it works? Right, right. So initially the, um, in 1951, it was looking at what was happening with World War II and a lot of it focused mainly on, on Europe. Um, later conventions came along and then the 1967 protocols came along that ultimately expanded to a global mandate. Um, but again, it is a, an agreement that people, uh, countries have signed on to, [00:05:30] um, to participate in the, uh, protection of refugees, of people who are fleeing, um, for, for reasons, as Rachel said, for persecution, for fear of death. Um, and a way to protect people in, in dire situations. Yeah. And, um, you know, we want to talk a little bit, I mean, it's, this is a problem that the world has seen for a long time. This is, as you said, in response somewhat to World War II, but right now we're seeing one of the greatest refugee crisis in history. And so I want to get to modern day, uh, the modern [00:06:00] day problems. And what'd you guys do in solving the second? But first I always want to ask founders, cause I think there's such an interesting breed of people who, uh, put things on the line to create something. And, um, so let's hear a little bit about your guys' sells. How about you first, Rachel, how did you come to working with refugees? Speaker 3:Uh, how did I, it was a dear friend of mine that we had met doing fundraising together. Um, I started a nonprofit straight out of college and doing grant writing and social enterprise work. And my husband's Grad school pulled [00:06:30] us out to the bay area. We were in Denver at the time, uh, and we took a day to figure out where to live and we decided it was Berkeley and we've been here for a decade now. And while doing, um, fundraising and development for a nonprofit in Walnut Creek, a dear friend of mine got hired at the IRC and I had been an international affairs major in college at, at UC Boulder. And they had a great program where they would host lost boys of Sudan. Uh, which a lot of people have heard of that documentary or [inaudible] of the fact that there were [00:07:00] thousands of orphan boys because of the conflict in Sudan. Speaker 3:And so families would host them and they would do a work study program. And a lot of them studied political science or international affairs in the hopes of going back home one day and you know, being the future leaders of their country. And so that was my first exposure to it. And so there was an open position at IRC and my friends slowly, um, pulled me back in and it was a great moment to kind of get more on the front lines and reconnect with what had been my collegiate passionate. And can you tell us what, what's IRC? [00:07:30] Oh, it's the international rescue committee and they're the, are they the biggest refugee resettlement organizations in America or, I'd say they're one of the leading, there's nine a, they're called voluntary agencies that are contracted with the US State Department to conduct the refugee resettlement program. Um, and I believe they have 25 30 offices around the U S in a humongous global presence. Okay. And my favorite part of that story, one of my favorite parts took you only a day to figure out live in Berkeley's. Yeah. John. Thank you. Uh, Speaker 4:Doug, what about you? How'd [00:08:00] you get to work with refugees? Yes. So I started working with refugees actually in a very literal sense. Um, I was working at a cafe and, uh, mill valley and there was a young man who had been hired to, to work there while I was, was there and we were, they had two cash registers and we were working side by side. And um, in, in getting to know him, you know, I could just interacting with them, I, I could tell, you know, we were originally was not from the United States. And, um, one day over lunch we had a lunch break at the same time and he, [00:08:30] I just asked, you know, how did you come to the u s and he began to share with me his story about coming from Eritrea and how he fled across borders and eventually boarded a boat to try to cross the Mediterranean, his journey. Speaker 4:Um, through that, you know, while we were sitting or there in that 30 minute break, uh, in mallet mill valley just completely changed, uh, the way that I had seen the world. I had never sat and talked with someone who had been on a journey like that. Um, and hearing his firsthand account and all the he had been through. And then to see that we were both roughly the same age, [00:09:00] both of us love playing soccer. Uh, we were working in the same job. I had come to that position from very, very different, uh, situations. Um, I began, we became really good friends, uh, began to get to know his community more. Um, and at that point it really just inspired me to, to see that there was a place that I had to, to be involved there. And so I also, um, found out about the international rescue committee, one of their offices we're in, we're in Oakland. Speaker 4:And so I began the process of volunteering with them, teaching English, uh, mentoring, uh, [00:09:30] new refugees coming to the country. And then eventually, um, after spending a stent, a roasting coffee for about a year, uh, spend, uh, I began working at international rescue committee and I was really just right, kind of put down my roots. Okay, great. We're talking to Doug Hewitt and Rachel Taber, they're the co founders of 1951 coffee. It's a coffee shop and nonprofit here in Berkeley, um, that is, uh, focused on providing, um, job training and, um, like comically resettling refugees here in the bay area. [00:10:00] Um, and so I think I might have know the answer to this, but I wanted to ask it anyway just by what you just said. Doug, why coffee? So I understand why you guys are trying to create jobs for refugees, but you had to, you could create any business in the world. Speaker 4:Why'd you create a coffee business? Yeah, so I think that, um, one, Rachel and I both love coffee. Even when we were working at our previous jobs, uh, we kinda did a, an informal survey of all the coffee that was around our office. And so we kind of had our [00:10:30] all thing on our whiteboard at work. Um, but I think, you know, as we began to look at the skills that we had, um, both of us had worked in coffee before, had been in Baristas. I had roasted coffee before. Um, we knew that that was something that we could teach and train people. And we also knew from previous experience that the coffee industry here in the bay area is, is huge. Um, everything from the green coffee warehouses that are, that are in Oakland. Um, and because of those warehouses are there, there's a lot of roasters that have a presence here in this area. Speaker 4:[00:11:00] And then, you know, having a massive number of cafes, um, Berkeley is known for having the largest number of cafes per capita of anywhere in the country. Um, and so in places like San Francisco and Oakland are very similar to that. Um, and so we knew that it was an opportunity, you know, if we could help refugees enter into the coffee industry here, especially, um, it could be an opportunity for them to intern, not just into, uh, an entry level job, but something that could be an entrance into a career as well. And just [00:11:30] beyond the fact that it's not only a career economically, it is truly the best position someone can get when they arrive in the u s and I think that as we talk with people more about the challenges that are so unique and inherent to the refugee population, it just, it's, it's eye opening to a lot of people because when you come to the u s you need to find a job. And we had talked about some of the challenges earlier, Speaker 3:but it's just compounded by the fact that a refugee has this economic crisis and they arrive that that resettlement money, [00:12:00] they get get spent so quickly because it's so expensive to live here. And no matter what a person's background, we someone could have been an agriculture their entire life with a couple of years of formal education and now they're here in the u s and another person could have two PhDs and you know, fabulous, you know, high level career and they will both need to get a job within the same amount of time. And that time is so short that there's absolutely zero ability for them to wait for long hiring processes [00:12:30] to go through long job skills training programs. And so vast majority above 90% 95 a hundred percent half, they will find an entry level position. That is all they have the time for and they have the needs so immediately and we felt that there was an opportunity to help someone get a better job and not just economically and economically Baristas make sense. Speaker 3:You know, minimum wage hovers around 1250 right now, you know, it's lb increasing soon in Berkeley and other areas. But a Barista gets hired at about 13 to $15 an hour [00:13:00] so that just hands down is higher. But additionally it's a tipped position and there is a income survey by a coffee publication a few years back and San Francisco and Oakland are the first and third respective highest Barista incomes across the country and tips at around $4 per hour. And so if you're looking, and I was a credit coach that my ended my time at the IRC. And when you're looking at someone that's working, probably one and a half jobs, two jobs, making 1250 an hour versus [00:13:30] $17 an hour is huge. And that's a big difference. In addition to just the economic factor, I think something that Degen I felt very passionate is we would meet incredible people like just spirit and this drive to do something and we would find them in jobs that aren't bad. Speaker 3:I mean not bad jobs at ones that wouldn't push them to integrate in their new community. And that's a lovely thing about the coffee culture in the bay area and in the u s is that becomes your third place. That's that [00:14:00] you have your Barista, you have your drink, you know those names. And so the ability to kind of reach across the bar and create those dignified relationships both with your coworkers behind and with the people that are visiting the cafe is just a level of social integration that is not available in jobs right now. I've always found that the best ideas are ones that seem really obvious after they've been created. One more than the way you talk about it. It means a ton of sense. One thing that doesn't make sense to me is if the resettlement program, [00:14:30] I'll use $1,000 and there's this economic clock ticking. Why would any refugees come to the bay area? I mean it's so expensive. Here's what, how does that work? How do they choose the geography of the country to go to? So there, there is some level of um, study so that a refugee has and where they end up very often during the resettlement they being asked Speaker 4:questions about, you know, do you have family members already located in specific countries? Um, and then there are also, you know, different countries who accept [00:15:00] refugees for resettlement. They have different criteria, um, and they will accept different types of refugees or have priorities toward different types of refugees. Um, and so that can kind of, you know, funnel down who, who goes where. Um, ultimately, you know, there's a, a process that the resettlement agencies go through and the, the u s government goes through, they, you know, they meet together and they talk about each case and they discuss, you know, which case would be a best fit for which location. Now, if a refugee happens to have family member or friends, um, living in a specific area, [00:15:30] you know, that'll be a place where they were more than likely to end up. So very often here in the bay area, that'll, that'll be, you know, a large number of the cases. Speaker 4:They have family members or friends who have already been here, resettled and maybe in earlier resettlement, um, you know, processes or, um, maybe they came, you know, a year, six months before. Um, and then sometimes it is just a process of this seems to be the location where they could be served the best. Um, and yes, it is an expensive process to resettle people here, but you know, all the agencies [00:16:00] are looking at trying to find the best fit for the specific case. They're getting their given details on the case. Um, and they're trying to find the best location to, to help someone get, get started and you know, the bay area for, for its difficulty economically. It does provide an opportunity for people who want to live in a very diverse place to be welcomed. And I think that's, that's one aspect of socialization here. Um, and the welcome for people from very diverse backgrounds, um, kind of balances out that economic hardship in some ways. [00:16:30] Yeah, that's a really interesting point because, Speaker 2:um, of with all the politicization of this issue these days, especially from, uh, he who will not be named as our president, um, I, I wonder what would happen to refugees in parts of the country that have been kind of whipped up in this fear or against refugees, but probably have never met one and have no personal connection to them. It's almost like they would, they would do better to actually interact with the refugee [00:17:00] or someone who's not like them. But that's a lot to ask of of someone who's trying to start a new life. I mean, is there in, in deep red states, are, is IRC or other programs, are they settling refugees there or is it only in places like, like you said, Doug were, there's a little bit more of a, um, a diverse and progressive bias. So Speaker 4:refugee resettlement is taking place in about 200 cities across the country. Uh, which means inevitably it is going to be in places that, you know, some places that are very [00:17:30] supportive, some places that are not so supportive of the process. Um, and you know, refugee resettlement agencies all across the country are, you know, have that key piece in mind. You know, how do we effectively resettle people here in a way that this, you know, this larger community around, they're becoming a part of that larger community and not, you know, creating these two different within one location. Um, and so you'll see that a lot of, a lot of resettlement agencies will, will do as much as they can to kind of pound the pavement and get local buy-in, um, [00:18:00] find, you know, organization groups of people, um, to, to welcome refugees and be a part of that. Speaker 4:Welcoming process. Cause there's a very big difference when, you know, as an agency or a government entity, you come in and be like, we're going to resettle refugees in this location versus going into that community, getting buy in from the community and say, Hey, will you be a part of the welcoming process? You know, it's the same thing going into someone's home. If you just barge in the front door, it's very different than if you, you know, that person invites you into their home. And so that's a role that the refugee [00:18:30] resettlement agencies often play is working with that larger community too, to find a way for them to be involved in that welcome process. Um, and at that point, you know, you then to have, have that more buy in. Um, and I think it kind of eases that process and does create that opening year that you were talking about for people to get to know people Speaker 2:well who are, who are different from them. Yeah. It's a, it's really amazing that the work you guys do in this whole process. I'm learning a lot about this morning, we're talking to Doug Hewitt and Rachel Taber. They are the cofounders of 1951 [00:19:00] coffee company, let's say, nonprofits started here in Berkeley to help integrate refugees into the bay area. Um, so, you know, we talked a lot about the kind of a global or you know, macro issues here, but let's talk about some of the stories. I'm sure you guys have some amazing stories of people who have worked in your shop. You guys started in 2015. Is that right? Speaker 3:Well, the, we quit our jobs to find or launch 1951 in 2015 but at the cafe only opened about four months ago. And [00:19:30] serendipitously we opened three days before the first failed travel again. Uh, so the cafe arm of what we're doing is new. Prior to that, um, you know, 2015 was a lot of business planning and incorporating and curriculum development. In 2016 we started a Barista training program, which Doug teaches and facilitates. And the thought behind it was, you know, when we first we first put our stake in the ground and you know, started meeting in our, you know, small little broken folding chairs, startup office, [00:20:00] um, with the coffee shop and, and it would be not only a place to help the greater community and the refugee community intersect and allow it to be an advocacy moment and provide job opportunities. And as we started getting deeper into it, we're like, great. Speaker 3:Even if it's just the most slamming busy cafe in Berkeley, maybe out of Maxville employ 13, 15 people and each one of those souls and people are important and wonderful, but that is a smaller impact than the number of people arriving and that we were hoping to effect. [00:20:30] And so while we were waiting for the notoriously long Berkley permit process to go, uh, we started at a job turning program and there is a church in Oakland called regeneration, uh, right by lake merit. And they have a coffee shop. It's beautiful and large and they only use it on Sundays. And so they rent it to us for Monday through Friday. And we hold a two week course that provides around 40 hours of job skill training, vocational, English, customer service, US workforce, cultural orientation [00:21:00] and job placement assistance. And so we've had around 50 people graduate from that class in the last year and a half. And we have amazing employment partners including blue bottle, Starbucks, Dropbox, and some other local cafes around the bay area. Speaker 4:So I would assume that most of the people with the refugees going through your program and they're not of the double phd style. Um, is that, is that a good assumption or if you're training them to go into, sorry, be Baristas. Um, are they more of the people who didn't have [00:21:30] a profession from where they're coming from? So we've actually, we've trained, um, quite a few people. Um, we've trained people who, you know, they were, you know, had never really held a job at all before. Um, and we've trained people. We had a medical doctor go through our training. We had, um, an actor, a, I go through our training, we've had engineers go through our training. Um, so we've had the whole, the whole gamut of the varieties of different people going through our training because again, everyone who is arriving in the country, they need [00:22:00] to get a job and they need to get as soon as possible. Speaker 4:And what we are providing through that training is we can be a reference for them. We can be a local us reference that will help them get that initial job. We had a, uh, a guy that worked with us for a while at our cafe before he moved. Um, and he had gone through 15 different job interviews. He was the head of HR for a global hotel in his home country. Um, but he went through 15 different interviews here and needed to get a job very quickly. And very often the response was, it's gonna take some [00:22:30] time to go through this process or you're overqualified, sorry, this isn't going to work out. And so for him to be able to go through our training to get a job, to be able to get started for him was, was huge. Um, and so, you know, that's the situation that, you know, a lot of people are in, you know, they need something just to get moving, just to get started. And the, all the other career pieces, the longterm things will figure themselves out once they get that stabilized. And Are you guys, uh, do you have a plan to track what happens? I mean, are [00:23:00] they, are they part of like a alumni club or, Speaker 3:yeah, we know. And I think the wonderful part about the program is it's, it's two weeks and it's intense and you're there every day and you're highly caffeinated and we provide snacks and we have a, it's really fun. There's a ton of comradery. And so, you know, Justin natural black, we have a fun Facebook group and people come back to the cafe that's now open and grab a coffee and we stay in touch with most people. And you know, to start, we had to be pretty scrappy, um, because starting a nonprofit and a coffee [00:23:30] shop is hyper expensive. And I had done fundraising for a lot of my life. Um, and so that came in to help. But a lot of our foundations do want to see longitudinal outcomes. And we just are coming up at about a year and a half that the program has been running. And we are starting to see some of that. And I think one of the amazing parts of people that are coming in new to this country is, is they want stuff, they want someone to invest in them and they want to invest somewhere. And even if it is for, you know, that year or two or a couple, [00:24:00] um, they'll pop, people stick at those jobs and they love them. And like, we just had one of our early job placements with blue bottle celebrate his first year. And you know, and that's, that's just really exciting. Speaker 4:Yeah, it's a, it sounds like there's going to be lots of opportunity for you guys to have celebrate success stories and, um, and provide even maybe more services. And, um, is the idea that the curriculum that you developed could be something that would be shared across other parts of the country? [00:24:30] And is this something, is that the designs that you guys have? Yes. So we've, we've put a lot of thought into, you know, how we want to grow, you know, 1951 and we realize, you know, from having been in a network, you know, with or with refugee resettlement agencies and knowing that there are 200 cities across the country where refugees are being resettled. And knowing that coffee is something that permeates the u s life and culture. I mean, that's one of the first things we do when we wake up in the morning as find our cup of coffee. Speaker 4:And so we know that there is an opportunity for this training [00:25:00] to, to be taken and expanded into other locations. And so that's something that we're, we're actively looking for those, those partners and other locations that we can, you know, go in and help something get started. Um, that is our, that is our goal right now and we're looking, you know, actively for that. Um, and so yeah, we're, we're definitely open to that and actively pursuing it. Alright, cool. Well, I wanted to ask you guys about world refugee day that's coming up on June 20th I believe. So just in a couple of weeks. Uh, so tell us about what, what that is and what 1951 [00:25:30] doing, uh, in regards to that. Right. So, um, World Refugee Day is on, uh, June 20th. And you know, we have a variety of, uh, events that we have going on. I actually, throughout the summer, uh, one of the things we have going on right now is, uh, a travel with us campaign is actually our, um, one of our senior Baristas came up with the campaign in order to, to highlight the six different countries, uh, that we have people, um, from that work in our, our cafe. Speaker 4:And so each week, throughout the summer, they're taking a different week and they're highlighting either food [00:26:00] beverages, uh, cultural items from, from their countries. So right now, um, we have, uh, Butan as the country this week. Next week will be Burma. And then so on going through our, uh, we have our, our Instagram accounts in our Facebook accounts, we kind of have a calendar of, of all those things going on during world refugee week. Um, we're going to be involved in a few different things. We have some, some groups coming in, uh, to kind of hold some informational things so that they can learn more about refugees and having our, uh, Baristas, uh, she kind of share some of their information and stories. [00:26:30] Uh, and then we also have, um, some programs that are going gonna do kind of throughout that day, um, leading up to the evening. And so, um, yeah, you should definitely come by and check it out. Speaker 3:Yup. It's hard this year at World Refugee Day falls during Ramadan and a lot of refugees that come are Muslim. And so it is a more interesting year to have it because there's not as many, you know, activities for everyone to participate in during the day. So. Okay. Well, um, that sounds like there's lots of ways for [00:27:00] people to get involved and it sounds like, uh, the best way to get to follow you guys as social media on Instagram or Facebook. And I think, you know, we have so many people that reach out to us and say, what can we do? We want to help the situation and what and weave that. I mean once you talk to someone and explain to them who a refugee is, what they've been through and why they are here, I have yet to ever meet someone. Doesn't matter where I am in the country or where they're from that isn't like I support that and I want to help and we wanted to do is make it easier for someone to [00:27:30] feel like they could have an impact on someone's life. Speaker 3:And so by just coming in and doing your regular, no selfish but you know your regular caffeine purchase and you're actually putting money right into the pocket of refugees that are new here and a need, that sort of economic boost. And something that's been really fun for us to see now that we're running into our fifth six month of operation is our payroll is $20,000 a month and that's $20,000 of wages and health benefits and other supports that our staff get. [00:28:00] And as a nonprofit when you come in, you're buying your cup, your milk, your beans, and then you are giving money to people who want a dignified job, want respect and, and love it and want to be there. And so it's just our call to action is like, please just come grab a coffee, make us your regular caffeine fix when you're driving around and are thinking of, or where can I have that meeting? Speaker 3:It's, it's a, it's easy to do. We all buy coffee and there's parking right below the cafe, which is hard to find sometimes in the day area. The cafe [00:28:30] is at 24, 10 chatting way. Uh, so we're right across from unit three housing, uh, right next to Beverly Cleary. Um, yeah. So just a few blocks from here. Yeah. Yep. We're just about half block down from telegraph. Great. And I always close the interview with this. We've been talking to Doug Hewitt and Rachel taper. They're the cofounders of 1951 coffee company right here in Berkeley. A nonprofit that helps refugees, gets their lives started here in America. Um, I always end with this question. You guys have started this thing from scratch [00:29:00] and you're in the heat of the battle right now, getting it launched. That's always fun. Congratulations. By the way, it's not easy to get to where you've gone. Speaker 3:Um, but let's just fast forward five years from now and everything breaks perfectly for you guys. Where would 1951 coffee company B then? I think that we would, you know, as we, as we grow, um, I think that we would, we would really like to see our training program, you know, open in other cities to be able to have an access [00:29:30] and have a flow of, of refugees being trained and placed in the coffee industry and those locations. We've kind of looked at some different cities, Seattle, San Diego, uh, Dallas, Washington, D C But we're also open to Speaker 4:a lot of other places that the opportunities could, could arise. Um, I think in addition to that, being able to, you know, open, you know, one cafe in some of those, those cities as well. Um, it would be something that we would like to do in order to have a, a physical presence there as a representation to the larger business [00:30:00] community of what it can look like for refugees to be, to be working in your space. You know, we run the cafe here. Everyone who works there is a refugee and they're doing a great job. And I think that's important for the business community to see when they're looking to hire one or two or three refugees to, to be a part of their, their work. And so I think that's something we would like to do. And then just having that physical presence as, as an advocacy point. Speaker 4:Um, because you know, when someone says, you know, I want to support refugees, what do I do? They can immediately just walk into the, you know, the office of, you know, one of the resettlement agencies and be like, I'm [00:30:30] here. What do I do? Um, but with a cafe they can walk in, they can immediately purchase that cup of coffee and begin to have an impact right away, get to know the Baristas, learn about the community. And so we would like to continue to have that same impact in other places as well. Doug and I made a deal that if this goes on 10 years, we're going to get a tattoo of our 1951 logo. So that's what I look forward to seeing were tugs. Can you get us down to very practical? Well, that was Doug Hewett [00:31:00] and Rachel tape, one of the cofounders of 1951 coffee company right here in Berkeley. A two, four, four one chanting, is that right? 24, 10 24 10 chanting. And how do they find you on Instagram? Just 1951 1951 coffee, uh, on Instagram. On Facebook. Uh, and on Twitter. Alright, everybody go get your coffee from 1951 coffee. And you've been listening to method to the madness here in Kale, x, Berkeley, 90.7 FM. Have a great Friday. Everybody. See acast.com/privacy for privacy and opt-out information.

Deleted scenes & outtakes from WEE #90: The Slight Victory of Booster Gold including discussions about the Lenny & Carl fight and the jarring gay joke. Why'd we REALLY take the summer off? Is this a 9-night or a 2-night? What's our 9/11 plan? All that plus our Stephen King Podcast, our Ghostbusters Podcast, and back by zero demand... Twofic.  www.weepodcast.com 

"You put the balm on? Who told you to put the balm on? I didn't tell you to put the balm on. Why'd you put the balm on?" Vinnie & Matt discuss "The Maestro", the third episode of season seven, as well as...your Seinfeld Halloween costumes, Mark Metcalf rocking out with Twisted Sister, and the debut of Phil Morris as Jackie Chiles. Links from our discussion: Phil Morris Twitter "Marblehead Manor" (1987) opening credits Reprising Jackie Chiles on Funny or Die On Wing Chun Kung Fu Mark Metcalf Doug Neidermeyer in "Animal House" (1978) Twisted Sister - "We're Not Gonna Take It" Some of your awesome Halloween costumes! Movie Trailers Misery (1990) Cujo (1983) Seven (1995) Invasion of the Body Snatchers (1956) Scream (1996) The Frighteners (1996) Amadeus (1984) Curb Your Enthusiasm - Larry gets out of jury duty Be sure to check out listener Maarten Bouw's weekly artwork Season 7 bloopers Upcoming Seinfeld Trivia Events (hosted by Matt) 11/7 - The Hill 11/14 - Mad Dog & Beans 11/16 - Big Daddy's Gramercy Park 11/21 - Stone Creek Tavern 11/28 - Stone Crek Tavern Here's how you can get in touch with us: seincast@gmail.com Facebook Twitter Instagram Tumblr Or, leave us a voicemail at COCOA-BOSCO (262-622-6726) If you'd like to support the podcast, please click the donate tab on our Tumblr page (not mobile-friendly) or visit paypal.me/seincast. And, if you have the time, swing by iTunes and leave us a rating and review. Thank you for your support! Seincast logo designed by Aaron FitzSimons - aaronfitzsimons.com Vinnie's Top 20 The Opposite The Contest The Outing The Junior Mint The Implant The Opera The Cheever Letters The Marine Biologist The Hamptons The Label Maker The Bubble Boy The Couch The Movie The Airport The Lip Reader The Jimmy The Fusilli Jerry The Parking Spot The Pick  The Watch Matt's Top 20 The Boyfriend The Pilot The Hamptons The Cheever Letters The Outing  The Library The Pen The Contest The Label Maker The Marine Biologist The Implant The Doorman The Fusilli Jerry The Alternate Side The Kiss Hello The Race The Opposite The Chinese Restaurant The Maestro The Couch

Why'd you crash the car, Mailbag, Worst song of all time, Are they twice your age, You made on mistake, Evil pets, Glossy and where did you see it!  See acast.com/privacy for privacy and opt-out information.

Why'd they name a fly after singing megastar Beyoncé? What do the sounds of small sea creatures say about the wellness of the ocean? And what does a sustainable house look like? Presenters: Jake Morcom and Ellen Leabeater. Producer: Jake Morcom.

Why'd the chicken cross the road? To get to Lady's Basement.

This week on the show we talk about the Academy Award-winning Joe Dante film Innerspace, in which Dennis Quaid gets shrunken down and injected in Martin Short's butt! Oh, also Meg Ryan's there, hi Meg Ryan! Not in Martin Short's butt, to clarify, I meant she appears in this film. Why'd you have to make it weird? We liked it as kids, but how does it hold up now? To find out, listen below, or better yet, subscribe on iTunes! And be sure to follow us on Twitter!