Podcasts about wufoo

Play Episode Listen Later Jul 2, 2020 28:34

In this episode, Gary and Naren discuss 6 important factors for your dental practice that should be included in your readiness checklist before you decide to go out of network and how to utilize them along with must-do tactics. Listen to this insightful podcast episode to help make your practice the best it can be as you transition towards a thriving fee-for-service practice. Highlights: Introduction to today’s episode > 00:52 How to avoid the common reaction of impatience > 04:54 Step 1: Develop a Done-For-You Marketing Plan > 06:07 Step 2: Strengthen the Relationship-Driven component of Your Practice > 09:47 Start doing evening “We Care” contact Make sure you have personal digital notes about your patients Make sure you do a Morning huddle and prep doctor and team members on the patients you will be seeing that day using those digital notes Step 3: Add an in-office membership plan so that you can attract people in your community who don’t have insurance > 11:44 Step 4: Do verbal skills training for team members that answer the phone to be able to answer the question “Do you take my insurance?” > 12:39 Step 5: Do verbal skills training for ALL team members to answer the question “How come you're not taking my insurance anymore?” > 16:52 Step 6: Ten Reasons why a patient should choose your practice > 20:34 Resources: DOWNLOAD REGISTER NOW SUBSCRIBE GRAB THE FREEBIE! × Fill out my Wufoo form! No spam. We promise Podcast Transcript N: This is the less insurance dependent podcast with my good friend Gary Takacs and myself Naren Arulrajah. G: We appreciate your listenership, we appreciate your time, we appreciate your intention to reduce insurance dependence in your practice. Our goal is to provide information to you that will allow you to successfully reduce dependency on insurance and make this your best year yet. Thank you. N: Hello everyone. Welcome to another episode of the Less Insurance Dependence podcast show. Today’s episode is a very powerful episode – it’s called the ‘Your readiness checklist’ but before I talk about that I want to kind of share my thoughts on why this is a powerful episode. See people are either choosing you because you are on their insurance, or people are either choosing you because you are ready to care of them at a level in which that accompany their pay out of their pocket – is ready to take care of them. So your readiness checklist came out of Gary’s time spent over the last 40 years working with private practices to get them ready. So there are lots and lots of different reasons why people chose those practices and why people chose to stay with those practices. For example – 80% of Gary’s patients toady are not on insurance vs in 2007 80% of them were on insurance. So how did all these other people who don’t have insurance plus the people who do have insurance decide to go to Gary even though they are not in the network? So it is a great episode and if you want to get a crash course on how this happens and you are not one of Gary’s coaching clients I would recommend you take the MBA. There’s one coming up in July – go to the ThrivingDentist.com/MBA. Its 2 evenings, 2 Friday evenings – check it out. There are also other dates and formats – pick the one you like. So Gary lets jump into today’s topic ‘Your readiness checklist’. G: You know Naren I wish that I would have had this readiness checklist when we started to go out of network in 2007. I wish I would have had this because it’s almost like a- imagine you are building a house and you don’t have a blueprint. How would that go? *laughs* Not really well. Why do you need the blueprint? Because you need all the details - I wish I could have this when we were out of the network I 2007 – we didn’t have that – I discovered this after the fact but the great news is our listeners can jump in on our shoulders because we now know what this checklist is – we’ve done this many times and we’ve refined it – we’ve continually refined it and it’s all about being ready. I’ll use another analogy so that our listeners know that I’m a long-distance runner. Imagine Naren that someone decides they want to run a long-distance marathon – now a marathon is 26.2 miles N: Right. G: Imagine they don’t prepare for it – now they really want to run, they’ve always wanted to run a marathon – bucket list kind of thing and they decide I’m going to run for a marathon and they have good intentions for it but life gets in the way and they don’t prepare for it. How do you think that would go on race day? If they go without preparation – 26.2 miles – how do you think that would go? N: it going to be a disaster *laughs* G: They might make it to the first water stop *laughs* and that’s just a mile. N: Exactly. G: You know there are book out there – where you can sign up for 16-week preparation to successfully run a marathon – a 24-week program to successfully run a marathon or whatever it is – plug in whatever time frame and if you follow it guess what your success rate is going to be? It’s going to be much more likely, isn’t it? N: Yeah G: Imagine - I happen to have one I’m looking over at it in my bookshelf and it’s called the ‘Hansen Method’ – the coach’s last name is Hansen and its literally a 16 week programmed with prescribed training for every week to successfully run your first marathon and I did that, and I was prepared. So we are going to do the same thing for our listeners in the form of a readiness checklist. One thing I want to help our listeners evade is the common reaction of impatience. Dentists can get impatient – we all are people and let’s just say people can be impatient – and I get it it’s like Naren I have this conversation with dentists weekly – I just had it and I’m going to resign I’m going to pull the plug from all these plans and just let the cards fall where they fall. Don’t do that – don’t do it because we can do it in a relatively short period of time but when you have successfully passed each benchmark you have enhanced your success and what I mean by that is that you are going to retain more of your existing patients when you go out of network by following this readiness checklist and Naren I have 6 specific steps – can I dive into those 6 parts of the checklist? N: Absolutely Gary. G: and I’m going to number these because in this case they aren’t numbered in order. No.1 – develop a done for you marketing plan that consistently provides X number of new patients constantly each month – X number of new patients each month. Now I’m using the generic term X for the podcast interview because I don’t know enough about each one of your listeners’ practice to actually plug in a number but Coaching work – we actually define that number. Let me tell you how we define it – we define it by the number of new patients that come into that practice historically because you are in that network so for example let me just use an example taken from our client base today. This was a solo doctor’s office – one doc and 30 new patients a month came into his practice because he was in-network – collectively in all the different plans. Delta travelers – this was a dentist with 14 PPO plans and historically over time 30 new patients came in a month because it was on network – so the number we out in on his marketing plan was 30 and here’s why that’s so important – because he or she has already replaced the course of new patients with marketing – you’ve already replaced it. So if he/she was seeing 30 new patients a month from the 14 different plans as soon as they have 30 new patients a month from digital marketing where they are choosing him for reasons because he is influencing them. He’s independent of the insurance because he has replaced them already. Now he still wants to maintain as many existing patients as possible but he’s already replaced the flow N: Right. G: That’s how you calculate it – go back and calculate historically how may a month and that becomes your number to replace the done for you digital marketing plan so that’s No.1 And you want to replace it ahead of time so that you are operating from a position of strength and not a position of weakness. N: Makes total sense Gary G: And Naren let me just ask for your comment on that because you are the marketing wizard on this. Am I thinking in the right way or is it the right priority to lead with this? N: Absolutely it is. The only comment I will make is that I think you added a buffer. AN insured patient is only paying 40% less right so 30 insured patients are equal to If I were to do the math – 18 noninsured patients – assuming they are all paying full price and insurance guys are paying 40% less. Yeah, so I think if you are getting paid in new patients who are not choosing you because you are not of their insurance it’s like time and a half what you would if you were to get 30 non-insurance patients – again it’s a great place to start. G: Naren I’m so happy that you did the math because you are absolutely right. You know if you are writing off 40% you can see 20 new patients and be better off but you out a buffer in there to sort of propel the practice to new levels of success and leave it to the math guy to figure that out, thank you Naren! N: *Laughs* G: No.2 component is to strengthen the relationship-driven component of your practice. Strengthen that - because that’s why they will stay with you. N: Right. G: and I will give you three specific things to do within those checklist items – 3 sub-points number 1 – start doing the evening we care contact for any patient who got an injection that day – any of your new patients, and any patient that got an injection to make an evening we care contact – could be a call could be a text message depending on what effective communication your patient likes. Number 2 – make sure you have a section in your computer for personal digital notes about your patients and that’s where you put spouse’s names, kid’s names, hobbies interest and events in their life, and so on. Don’t count on your memory is the system for that because ultimately that will break down somewhere plus the other reason why you are having this computer is that you invite your team members whenever they learn something about your patient have them supplement your notes so it becomes part of your records. And number 3 – in the morning huddle, now make sure you do a morning huddle; prep doctors and team members on all the patients you are seeing today from those digital notes. Remember, ‘Oh yeah Gary has an anniversary coming up – be sure to mention that when you see him today’ So those three sub-points strengthen the relationship part of your practice. Number 1 – start doing the evening we care contact for any patient who gets a shot Number 2 - make sure you have a place in your computer where you can put digital notes and Number 3 – consult those digital notes in the morning to prep the team for the patients you are seeing that day. Number 3 – add and in-office membership plan as part of your practice so that you can figuratively roll the red carpet out for patients from your community who don’t have insurance. So add an in-office membership plan so that you can literally attract people in your community that doesn’t have insurance and I’m going to suggest a goal – a goal of 10 new patients a month. New patients coming from your membership plan so now add the number from step 1 on our digital marketing add 10 more that are coming from digital marketing and you have a robust flow of new patients coming in – none of which are tied to your insurance. Makes sense Naren? N: Absolutely. G: Number 4 - do verbal skills training to any of the members who would answer the phone on how to answer new callers on ‘do you take my insurance’ – we’ve done entire episodes on this Naren – but I want to emphasize this – if you skip that step and they start getting calls from people ‘do you take my insurance’ and the team hasn’t been trained what will 99% of team members, how will they respond when they haven’t had training, ‘do you take my insurance’ N: ‘Nope’ G: ‘Nope’ – now your marketing worked but your conversion didn’t work. So we’ve done episodes on those go back and revisit those on less dependency insurance, but let me go ahead and wordplay that – here’s how that should go: ‘I’m so glad you called, we love seeing new patients, my name is Carly – who am I speaking with?’ ‘Naren it’s great to meet you – I look forward to meeting you face to face. Naren let me answer your question; although we are not contracted with Delta you can absolutely use your insurance at LifeSmiles Dental Care. Not only can you use it but you are going to meet Meg when you come in. Meg is our insurance coordinator and she is going to do everything possible to help you get every dollar of benefit that you have from your dental insurance. Think of her as your advocate towards the insurance company to get every dollar of benefit that you have. Naren we actually have many patients who have the same Delta insurance that you have. Do you like mornings or afternoons?’ There’s the script here’s the guideline for that verbal skill training. N: This is really really important Gary see because there are the emergency patients who give them reasons not to come in. hey are going to come in regardless they have already decided. Then there are other patients who are non-emergency who have done a lot of research and who have decided. But then there is a majority of patients who have decided that maybe 70% -they are not 100% yet. They are picking up the phone and calling to get over that hump and they are saying, ‘yeah let’s book an appointment’. If your team is not trained unfortunately I would say 80% of the teams are not trained – not at the level at which LifeSmiles is trained, I would say even 90% of the teams even - G: I think you might be understating it at 80 - N: Yeah at least 90%, so think of it like this – I remember you used an analogy when you first purchased this practice that was insurance dependent, you said certain types of providers you are better off telling the patient to go away and also giving them a 50 dollar or a 100 dollar bill because you end up saving money by not treating them. G: The worst one for us Naren was MetLife. Now that may or may not be the worst one for you because it depends on the fees and states and so on, but every time we did a crown on a MetLife patient it cost Paul and I a 138 dollars. Now I’m not saying an opportunity cost Naren – it cost us 138 dollars out of pocket to do a crown for that patient. N: Right G: We would have been better of handing them a 100 dollar bill and say, ‘Hey Naren please go somewhere else’ *laughs* N: Exactly G: Here’s a 100 bucks! Not that’s silly but it would have cost us less money we would have lost less money if we did that. N: Yeah so the point that I’m trying to make is if this part of your business is not fine-tuned it’s like you’re taking a 100 dollar note and burning it because the phone is ringing, marketing is ringing but the majority of people who are not totally convinced yet – they are not booking and I have done the analysis – we listen to calls and provide feedback. Analysis on many many clients and many of them a literally leaving like 500 extra clients on the table every year. Some are 100 some are 200, but it is unreal the number of clients that have been left on the table. G: Yeah that so true. Why don’t we go to the next verbal skill training? That was number 4 on the checklist, let’s go to number 5. Now I want you to do verbal skill training for all team members. 4 was about training your team members on the phone, handling inbound calls – the next one 5 has to do with verbal skill training for every team member to answer the question, ‘How come you are not taking my insurance anymore?’ Now I asked in a very blunt way but I want every team member to be able to have some level of conversation with a patient with that question. Now they don’t have to be the expert at it but I want them to have some level of communication because patients do not discriminate who they asked the question to. They will ask that question from whoever happens to be next to them. Now I don’t want any team member just folding their tent, ‘I don’t know I’m an assistant’ because hat message does that communicate to the patient? It wasn’t a confident message! So I want any team member to be able to say Naren I’m so glad you asked that question. You know let me show you – first of all every patient in our practice is important Naren to our Doctor and the team – you are important to us. Now remember if you have been working on the relationship side of your practice – that’s a true statement. You will feel that – would you agree Naren? We’ve done the things that make a relationship practice when I say you are important to us, in your mind you are thinking, ‘yeah I get that I get it’ and if you haven’t done that then that’s an issue. N: Absolutely. G: Naren you are important to us and we have determined – now I’m going to put those in Covid19 context. ‘You see all the things we are doing to make this a safe environment for you Naren. You see all the additional PP, all the additional steps that we take to make this a safe environment and you have to understand that the Doctor – his number 1 priority is your safety. We would ever compromise that in any way. This is a safe environment for you, for the doctor, and for the team members. The doctor determines that if he was to continue to be in-network with Delta we couldn’t do that and that was not acceptable to him. So he made the difficult decision to gout of the network to deliver on the promise to always make this a safe environment. Now Naren here’s the great news, even though we are out of network you can still use your benefits in our practice not only can you use them, Meg’s going to continue to file your insurance like she always has – she’s going to be your advocate to help you get every dollar of benefit that you have, and it is our fondest hope that you appreciate our priority of your safety. We hope you appreciate the way we invest in technology, for your benefit. We hope you appreciate the individual benefit you get from the doctor and the team. Appreciate the way we treat you as if you were a family member and our fondest hope is that you continue to come here for your care. Now I want every team member to be able to have that level of discussion. Now if it does get deeper and they want to know exactly what goes on and so on then we can say, ‘You know what you are asking the right questions – here let’s go over and talk to Linda. Linda is our insurance coordinator, Meg is our insurance coordinator – I want to make sure that you get all the right answers, let’s go talk to Meg.’ I want that first level of discussion to come from every team member. In training, in practice, in role-play – that’s step number 5. And finally step number 6 – are you ready for step number 6? Are you ready for this Naren? N: Yes. G: Doctor I want you to rattle off improvisationally- its right off the tip of your head, 10 reasons why a patient should choose your practice. Give me 10 reasons right now and I want every team member to be able to rattle off 10 reasons why. If you can’t give them 10 reasons why – you aren’t ready. It’s just like – I’m going to skip week 12 to 16 for the training of my marathon, I’m ready to just run it I’m done with training. I’m going to go run it. What’s going to happen? *laughs* you are not going to be prepared! Naren what are the reasons, let’s try a role play – why don’t you come up with 5 and I’ll give you 5. Give me 10 off the tops of your head reasons why you would choose a fictitious office we are just thinking in our head. N: I’ll think of LifeSmiles *laughs* G: Think about Life N: I mean I don’t live in Phoenix but I’ve read the reviews so I think the number one reason people chose you guys is both Paul and Tim treat every patient like it’s one of their family members. Number 2 reasons I believe they chose your practice is it’s not Paul and Tim but it’s the person answering the phone – it’s the patient care coordinator, it’s the insurance coordinator who’s going to get everything- so these are multiple reasons right G: So you just named a third. N: Yes – the insurance coordinator who’s trying to get every penny from the insurance company for you. When I walk in here I see those beautiful smiles of after pictures though out where I can start visualizing myself or my husband looking like that 65-year-old instead of who he actually looks like *laughs* G: Give me one more you’ve got all 4, give me one more and then ill roll more from there. N: Yes I think the other reason why people choose you is because I think the care calls you guys make – I think even today I think you are like 6 7 ties bigger than what you used to be still every single day Paul and Tim call those patients they want to call that evening so that’s fine. G: Let me keep rolling – we offer hours aside from normal work hours. We are open from 7 am to 4 pm, and many of our patients love the 7 and 8 am appointments because they can come in and not take time from work. It’s an absolute state of the art office; we have every piece of technology known to mankind in dentistry because that’s what we would want if we were a patient. We use the highest quality of material. We wouldn’t put anything in the patient’s mouth that we would not put in our own mouths. Number 4 – we stand behind our work. If something isn’t right, we redo it and we redo it at no charge and number 5 – my hygienists are not only thorough but gentle at the same time. There are 10 reasons. Now Naren – true confessions. N: Yes G: I didn’t prep you ahead of time now did I? N: No and I didn’t think of LifeSmiles until I thought ‘who do I think of’ *laughs* so anyways G: So doctor I want you to be able to rattle off ‘Give me 10 reasons why I should want to come to your practice’ and I want your team members to repeat yours and they can come up with roughly as you go around the room you should actually end up with 30 or 40 or 50 reasons why they should come to you. N: Now one point I want to add is- I know Gary’s modest so he will never say this but this is not stuff he makes up. Go and read the reviews, just type in LifeSmiles Dental Care – Phoenix Arizona. This is what the patients say about the practice. 530 5 star love letter reviews. G: There could be some other ones – Doctor and team members listen to me. They take the time to listen to me. You know that could be another one. We offer services that pretty much for the most part that they can have all their dental care taken care of within our dental practice. N: Now there are a few things- G: Say that again Naren... N: You didn’t mention sedation G: So we offer all kinds of sedation and other benefits. We are totally synced into the oral systematic link – so we are helping our patients improve their health. So let’s go back over those 6 items on the checklist and again ill number them and just repeat them summarized here. Number 1 – Develop a done for you marketing system that provides X number of new patients each month. You can peel your own net – X based on the current number that you are seeing from being n network. Number 2 – you strengthen the relationship component of your practice and you do that by your evening we care contact, by your personal notes in the computer that are updated by both you and the team members that you consult before you prepare for your patients every day. Number 3 – have an in-office membership plan to figuratively roll the red carpet out, to attract new patients that do have insurance, and as part of that have a goal of attracting 10 new patients every month from your in-office membership plan. Now Number 4 - you have verbal skills training for your team members on the phone when a new patient calls and says, ‘Do you take my insurance’ do you know how to answer that. Number 5 – you have full verbal skills training for the entire team to answer a question from the patient, ‘Hey how come you are not taking my insurance anymore?’ and Number 6 – you and your team members can quickly rattle off 10 reasons why a patient should choose your office. It’s almost like you’ve now completed the 16-week training program to successfully run your marathon. You are ready for that starting gun. You’ve done those, you are ready. So how long does it take? Well, you are going to answer that yourself. How long – answer that yourself, this readiness checklist can be done fairly quickly if you stay on task. N: Right. G: But pass the litmus test, make sure you are not skipping steps because it’ll result in more attrition than what we’d like. You want to keep as many of the existing patients as possible. Naren why don’t we do him – could we put this checklist in the form of a PDF for our listeners so that their team members could be in a team meeting and that they could really make this episode come alive in the practice, could we do that? N: Absolutely Gary Absolutely. G: As we kind of come to the finish line here on the day that we are publishing this – July 2nd some of you may have some trips coming up and if you do you may not have had the chance to listen to the entire library of our less insurance dependency podcast. You can download all of the episodes going back to the episode Number 1 and they are all free and they can be downloaded on iTunes, they can be downloaded on Google play, or they can be downloaded on the Less Insurance Dependency podcast. SO if you have some travel coming up this might be a good way to spend your travel time getting caught up on some episodes to further strengthen your strategies as you further go out of network. Ok, thank you, thanks in advance for those of you who have written good reviews. If you haven’t the jump on iTunes and write us a review on the Thriving Dentist and we appreciate each and every one of you as a listener. Thanks for listening and giving us a chance. Thank you bye.

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Episode 88: The Evening 'We Care' Call

Play Episode Listen Later Jun 18, 2020 21:07

In this episode Gary and Naren discuss the importance of building the doctor/patient relationship and how to do that with the evening ‘we care’ call, the evening after your patient's dental visit. Highlights: Introduction to topic > 00:52 Review from an MBA attendee > 01:51 The focus of creating a relationship-driven practice > 06:15 The evening care call > 07:25 How the evening care call goes > 08:49 Creating that genuine connection > 14:18 Free marketing strategy meeting > 19:35 Resources DOWNLOAD REGISTER NOW READ REVIEWS SCHEDULE A FREE MARKETING STRATEGY MEETING WORTH $900 GRAB THE FREEBIE! × Fill out my Wufoo form! No spam. We promise

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Episode 87: 4 Proven Tips to Increase Whitening in Your Practice

Play Episode Listen Later Jun 11, 2020 24:48

In this episode Gary and Naren discuss teeth whitening in the dental practice. Included are 4 tips that have been practiced and proven by Gary’s own dental practice, Life Smiles! Although teeth whitening is not covered by insurance, it’s a service that you can offer that will make your patients happy to smile and even consider other cosmetic services to improve their smile. Highlights: Introduction to topic > 00:54 Learn about the revamped MBA programs > 01:06 Learn about the coaching program > 02:05 How to provide and communicate to patients about services that are not covered by insurance > 02:50 Did you know that 85% out of 6,000 people want whiter teeth? >03:44 4 tips to dramatically grow their whitening appointments > 07:23 Tip One: Shade match > 08:16 The 3 forms of whitening offered at Life Smiles > 09:48 Tip Two: Value pricing > 12:27 Tip Three: Offer lifetime whitening > 15:19 Tip Four: Develop the culture of getting started now > 19:44 A five-star review from MBA attendee > 23:42 Resources REGISTER NOW REGISTER NOW READ REVIEWS DOWNLOAD GRAB THE FREEBIE! × Fill out my Wufoo form! No spam. We promise

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Episode 86: Hiring 101: How to Attract The Best Possible Team Members!

Play Episode Listen Later Jun 4, 2020 25:08

In this episode, Gary and Naren discuss tips to hire the best possible team members and the 6 goals every dental office should have. Highlights: Review from a listener > 01:02 Introduction to today’s episode > 01:48 Dentistry IS essential > 02:57 Attracting the best team members > 05:00 The 6 goals > 05:12 What’s most important? > 06:37 Mindset and tactics > 07:46 Hire for personality, train for skills > 09:41 Hire happy people > 10:36 The DISC personality test > 12:50 6 Specific Goals for LifeSmiles and all dental offices Overhead no greater than 60% (ideal 50%) Ability to fully fund a retirement plan All the technology and still control overhead High-performance team you truly LOVE and enjoy working with Patients you genuinely enjoy taking care of Treatment mix that gives you satisfaction Resources: LISTEN NOW LISTEN NOW DOWNLOAD REGISTER NOW GRAB THE FREEBIE! × Fill out my Wufoo form! No spam. We promise

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Episode 80: How Thriving Dentists Are Using The Virtual Consults

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Play Episode Listen Later Apr 23, 2020 23:29

In this episode Gary and Naren discuss virtual consults, the many ways on how you can use it in your practice and how virtual consults help to keep you connected to your patients during this uncertain time. Highlights: Introduction to today’s topic > 01:06 Weekly webinars on various topics > 01:23 Live Stream Thriving Dentist One Day MBA > 03:23 Virtual consults > 05:29 Screening emergency patients > 08:50 Unscheduled treatment plans > 12:32 Elective treatment services offered > 16:36 Resources: Learn How to Build Virtual Consultation LEARN MORE REGISTER NOW REGISTER FOR WEBINAR LEARN MORE Learn How to Build Virtual Consultation × Fill out my Wufoo form!

Episode 79: 5 Things You Can do From Home to Grow Your Practice

The Daily Gratitude Minute

Play Episode Listen Later Apr 16, 2020 27:46

In this episode, Gary and Naren discuss 5 important tasks you can do from home to help your practice continue to grow. Although it is a trying time and we are not able to be working in our dental practices, there is so much you can do from your home to keep your practice thriving. Highlights: Introduction to today’s episode > 00:50 Live Stream One Day MBA > 01:00 We are in challenging times > 04:00 One- Now is the time to outreach and connect with select patients > 08:21 Two- Follow up on past-due insurance claims > 18:10 Three- Follow up on unscheduled treatment plans > 23:00 Four- Review recorded calls and train to be more effective on the phone to turn new calls into conversions > 23:58 Five- Once you know when you can re-open, someone needs to engineer your schedule and get the ‘rocks’ in > 25:19 Resources REGISTER NOW Specific Guidelines & Strategies to Work From Home LEARN MORE DOWNLOAD NOW FREEBIE × Fill out my Wufoo form!

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Team Bonding At Work

Play Episode Listen Later Feb 23, 2020 0:56

Last week, I profiled a company called Wufoo where the team gets together each week to write handwritten notes to some of their customers. Well not only are they making their customers feel special which has led to 50% higher retention rates, but the card writing serves as a team bonding experience. That's right - as the team comes together each Thursday to write cards, they are getting to know one another on a more personal, intimate level. It serves as a time where they get to know each others' hobbies, families and other interests. What a great way to feel more connected as a team at work.

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Using Gratitude To Retain Customers

The Daily Gratitude Minute

Play Episode Listen Later Feb 17, 2020 1:10

Yesterday, I talked about how to use gratitude to grow your business. Well here's an example of a company that does: Wufoo. Many of you use Wufoo for online surveys and applications. Well check this out...Wufoo is known for sending thank-you cards to customers — every week, the team takes time to draft, decorate and mail personalized cards, a tradition that dates back to Wufoo's early days. And get this: According to Customer Ops team lead Renee Morris, “out of the roughly 800 customers who received handwritten cards from us last year, 50% fewer folks left our product than those who did not receive cards.” Think about that: retention rates are a full 50% better among customers who receive a thank-you note.

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Postscript raises $4.5M to help Shopify shops stay connected with customers over SMS

TechCrunch Startups – Spoken Edition

Play Episode Listen Later Dec 4, 2019 4:40

Back in February, we wrote that Postscript “wants to be the Mailchimp for SMS.” Now they've raised $4.5 million to help get it done. This round was led by Accomplice, and backed by Kayak co-founder Paul English, Wufoo co-founder Kevin Hale, Klaviyo co-founder Andrew Bialecki, Drift co-founder Elias Torres, Front co-founder Mathilde Collin and Podium co-founders Eric Rea and Dennis Steele. The Postscript team is currently made up of 14 people.

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Succession – Passing The Torch And Cashing Out

Law Water Cooler

Play Episode Listen Later Dec 3, 2019 37:19

It is very important to plan your retirement & succession plans ahead of time - Gary Mitchell Share your questions and Gary Mitchell will answer you! Fill out my Wufoo form! The post Succession – Passing The Torch And Cashing Out appeared first on Law Water Cooler.

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Episode 59 - How To Deal With Negative Reviews

Play Episode Listen Later Nov 28, 2019 22:01

In this episode Gary and Naren discuss the thorn in every dental practice’s side, negative reviews. Negative reviews whether real or fraudulent happen every day, Naren and Gary fill you in on how to deal with these pesky thorns. Highlights: Introduction on topic > 02:57 Negative reviews that are legitimate, fraudulent and hobby written > 03:23 Can one stray negative review make you more credible? > 06:46 Should you respond to a negative review > 09:56 Real Life Smiles reviews > 11:44 All reviews are not created equal > 16:25 Look at negative reviews objectively > 17:03 FREE Evaluation on your marketing and your reviews: Click here. Download Transcript Sign up to Access Transcript × Fill out my Wufoo form! No spam. We promise To understand the marketing & matrix in your practice, Schedule A Free Marketing Strategy Meeting with Ekwa Are you a can-do dentist or can't do dentist? Join our tribe, share your thoughts

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Episode 58 - The Importance of Treating Sleep Apnea

Play Episode Listen Later Nov 21, 2019 20:35

In this episode Naren and Gary discuss sleep dentistry and treating sleep apnea. They also talk about why you should add treating sleep apnea in your dental practice. Highlights: Introduction on topic > 00:01:52 The opportunity to change lives and save lives > 00:03:30 The study of Sleep Apnea > 00:07:38 The typical at risk group for sleep apnea > 00:10:15 Appliance coverage through medical insurance > 00:14:47 Download Transcript Sign up to Access Transcript × Fill out my Wufoo form! No spam. We promise To understand the marketing & matrix in your practice, Schedule A Free Marketing Strategy Meeting with Ekwa Are you a can-do dentist or can't do dentist? Join our tribe, share your thoughts

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Episode 57 - The Insurance Concierge

Play Episode Listen Later Nov 14, 2019 21:22

In this episode Gary and Naren talk about the Insurance Concierge, what they do and how they help patients get the most out of their dental insurance. Highlights: The insurance concierge > 2:21 Background on racing > 3:01 Director of first impressions > 4:42 What does a hotel concierge do? > 7:21 What the insurance concierge does > 8:09 Track your dental claims that are aged 30 days > 13:51 Click here to download the in house process Gary has implemented in his practice to manage aged insurance claims. Download Transcript Sign up to Access Transcript × Fill out my Wufoo form! No spam. We promise To understand the marketing & matrix in your practice, Schedule A Free Marketing Strategy Meeting with Ekwa Are you a can-do dentist or can't do dentist? Join our tribe, share your thoughts

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Episode 56 - How to Answer The Question, "Do You Take my Dental Insurance?"

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Play Episode Listen Later Nov 7, 2019 21:11

In this episode Gary and Naren talk about how to answer the question, Do you take my dental insurance?, and how to shift the mindset of team members and patients. Highlights: Do you take my insurance? > 02:43 The receptionists mindset > 03:33 Scripting and Roleplay > 05:58 Shifting the mindset > 14:58 Remaining insurance friendly > 19:18 Episode 39: I Need Reviews – How Can I Inspire My Team to Grow My Reviews? https://www.lessinsurancedependence.com/i-need-reviews-how-can-i-inspire-my-team-to-grow-my-reviews/ Download Transcript Sign up to Access Transcript × Fill out my Wufoo form! No spam. We promise Download Now To understand the marketing & matrix in your practice, Schedule A Free Marketing Strategy Meeting with Ekwa Are you a can-do dentist or can't do dentist? Join our tribe, share your thoughts Download Free Phone Script × Fill out my Wufoo form! No spam. We promise

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Law Firm Leadership – Part II

Law Water Cooler

Play Episode Listen Later Nov 5, 2019 45:19

If you are doing something you don’t enjoy, chances are you aren’t going to be good at it. So it’s important to do what you are good at. - Gary Mitchell Share your questions and Gary Mitchell will answer you! Fill out my Wufoo form! The post Law Firm Leadership – Part II appeared first on Law Water Cooler.

36: Client-Catching Strategies for Your Physician Consultant Website

BootstrapMD - Physician Entrepreneurs Podcast

Play Episode Listen Later Oct 26, 2019 30:31

We’ve discussed how becoming a physician consultant is the ultimate side business. On this content-rich episode, we discuss techniques and strategies to draw potential clients to your business. We discuss how creating a lead magnet funnel is much more effective than a standard consultant website. Also we see what questions should be asked in an application that is paramount to determining your optimal client. A consulting business can be the ultimate side business for physicians. But taking time to set up your online sales funnel correctly can be the difference between success and failure LINKS MENTIONED: The Insurance Free Practice - https://www.insurancefreepractice.com Clickfunnels - (FREE 14 day trial).- https://www.bootstrapmd.com/go/cf/ Wufoo - https://www.wufoo.com Survey Monkey - https://www.surveymonkey.com

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Episode 54 - Dentistry For Millennials

Play Episode Listen Later Oct 24, 2019 20:50

In this episode Gary and Naren discuss dentistry for millenials, how to make things more comfortable in the office as well as marketing to the millenials and how to attract them to your dental practice. Highlights: The different generations today > 2:14 Millennials and the bad mouthing against them > 3:59 The positive qualities of Millenials > 6:43 Millenials are more interested in investing in their health > 10:44 The no money myth > 14:04 Text and chatbots over making a phone call > 16:24 Download Transcript Sign up to Access Transcript × Fill out my Wufoo form! No spam. We promise To understand the marketing & matrix in your practice, Schedule A Free Marketing Strategy Meeting with Ekwa Are you a can-do dentist or can't do dentist? Join our tribe, share your thoughts

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The Cost of Communication in Patient Retention

Play Episode Listen Later Oct 23, 2019 41:49

It’s important to consistently do chart audits so that you can track your active patients, inactive patients and new patient data. Wherever your referrals come from, make it count. Show your appreciation. Share your questions and Amy L’Ecuyer will answer you! Fill out my Wufoo form! [...] The post The Cost of Communication in Patient Retention appeared first on Dental Water Cooler.

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Episode 53 - The Book Club

Play Episode Listen Later Oct 17, 2019 18:43

In this episode Gary and Naren discuss books. Whether it’s reading books or listening to audio books. They discuss some of their favorite books and why you should start a book club in your practice. Highlights: Why you should create a book club in your practice < 2:36 Discussion on the book, Everything is Marketing by Fred Joyal < 6:11 Every human being is marketing all day long < 9:48 Discussion on the book, Beat the Heart Attack Gene by Bradley Bale < 11:28 10 BOOKS RECOMMENDED BY GARY FOR YOUR DENTAL PRACTICE’S BOOK CLUB Download Transcript Sign up to Access Transcript × Fill out my Wufoo form! No spam. We promise To understand the marketing & matrix in your practice, Schedule A Free Marketing Strategy Meeting with Ekwa Are you a can-do dentist or can't do dentist? Join our tribe, share your thoughts

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How to End Up In A Leadership Position In Your National Society And Become A Person of Influence Amongst Your Colleagues

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Play Episode Listen Later Oct 16, 2019 31:43

Share your questions and Dr. Edwin Williams will answer you! Fill out my Wufoo form! The post How to End Up In A Leadership Position In Your National Society And Become A Person of Influence Amongst Your Colleagues appeared first on Aesthetic Water Cooler.

#148 - Startup School Week 7 Recap - Kevin Hale on Conversion Rates and Pricing

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Play Episode Listen Later Oct 16, 2019 30:54

We've cut down the seventh week of lectures to be even shorter and combined them into one podcast.Kevin Hale gave both lectures this week. Kevin’s a partner at YC and cofounded Wufoo. His first lecture is on how to improve conversion rates and his second lecture is on pricing for startups.Y Combinator invests a small amount of money ($150k) in a large number of startups (recently 200), twice a year.Learn more about YC and apply for funding here: https://www.ycombinator.com/apply/***Topics00:00 - Intro 00:27 - Kevin Hale - How to Improve Conversion Rates1:02 - Why we care about conversion rates2:02 - Shareware conversion rate is .5%2:22 - Casual download games is 2%2:32 - Freemium SaaS range from 1.5 to 5%3:57 - Knowledge spectrum5:52 - The one button interface6:37 - What is the call to action? And the magic moment.8:02 - What is it?8:38 - Is it right for me?9:02 - Is it legit?9:22 - Who else is using it?9:52 - How much? What's the catch?10:39 - Where can I get help?11:30 - Kevin Hale - Startup Pricing 10113:15 - Monetization gives you the biggest bang for your buck14:35 - Price thermometer16:35 - Mistake 1 - Prices are too low16:55 - Mistake 2 - Underestimate costs 17:08 - Mistake 3 - Don't understand your value17:27 - Mistake 4 - Focus on wrong customers18:05 - Sales and profit over a product's life19:20 - Why is pricing innovation hard?21:27 - How to optimize prices 22:32 - $1B formula24:05 - Price and complexity26:55 - 10 - 5 - 20 rule28:20 - Summary

Episode 52 - The Pivot - Creating New Chapters in Life, Work And The Thriving Dentist

Play Episode Listen Later Oct 10, 2019 19:33

In this episode Gary and Naren discuss the birth of the first dental podcast and how it came to be, new chapters, new formats and work-life balance. Highlights: Gary’s new chapter and helping more dentists < 6:07 The birth of the first dental podcast - Thriving Dentist Show < 6:56 The Pivot - a Thriving Dentist make-over < 9:10 Core element of Life Smiles - 3 day work week < 11:47 The new format breakdown < 13:09 How to talk to your patients about going out of network < 17:25 Contact Naren: Naren@ekwa.com Thriving Dentist Podcast Show: https://www.thrivingdentist.com/podcast-show/ Less Insurance Dependence Episode #17 - How to communicate to your existing patients that you are going out of network: https://www.lessinsurancedependence.com/how-to-communicate-to-your-existing-patients-that-you-are-going-out-of-network/ Download Transcript Sign up to Access Transcript × Fill out my Wufoo form! No spam. We promise To understand the marketing & matrix in your practice, Schedule A Free Marketing Strategy Meeting with Ekwa Are you a can-do dentist or can't do dentist? Join our tribe, share your thoughts

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Becoming The Doctor The Patients Want

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Play Episode Listen Later Oct 7, 2019 55:03

Today, it’s all about the customer service provided to create the exceptional patient experience. The patient is not always right, but it’s important to listen and acknowledge what they think. Share your questions and Dr. Larry Green will answer you! Fill out my Wufoo form! The post Becoming The Doctor The Patients Want appeared first on Aesthetic Water Cooler.

The Cost of Communication with Team Retention

Play Episode Listen Later Sep 19, 2019 32:02

When an employee leaves, don’t panic and hire the first person that comes along. Many employees leave because they don’t feel they have a purpose. Share your questions and Amy L’Ecuyer will answer you! Fill out my Wufoo form! The post The Cost of Communication with Team Retention appeared first on Dental Water Cooler.

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Building a High Performance Team That will Deliver Exponential Growth

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Play Episode Listen Later Sep 18, 2019 50:35

Share your questions and Dr. Edwin Williams will answer you! Fill out my Wufoo form! The post Building a High Performance Team That will Deliver Exponential Growth appeared first on Aesthetic Water Cooler.

Episode 47 - Top 3 Practice Metrics

Play Episode Listen Later Sep 5, 2019 22:22

In this episode Naren and Gary 'The Data Nerds' discuss data and statistics and its importance in the practice and being successful. Highlights: Lagging data < 4:01 Leading data < 4:46 Conversion percentage < 7:20 Hygiene scheduling percentage < 11:35 Case acceptance < 18:29 Download Transcript Sign up to Access Transcript × Fill out my Wufoo form! No spam. We promise To understand the marketing & metrics in your practice, Schedule A Free Marketing Strategy Meeting with Ekwa Become a member of the Exclusive iLOVEDENTISTRY COMMUNITY

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#142 - Startup School Week 1 Recap: Kevin Hale and Eric Migicovsky

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Play Episode Listen Later Sep 4, 2019 39:26

We've cut down the first week of Startup School lectures to be even shorter and combined them into one podcast. First, a lecture from Kevin Hale. Kevin is a YC partner and a cofounder of Wufoo. His lecture is about How to Evaluate Startup Ideas.Then, a lecture from Eric Migicovsky. Eric is a YC partner and the founder of Pebble. His lecture is about How to Talk to Users.Y Combinator invests a small amount of money ($150k) in a large number of startups (recently 200), twice a year.Learn more about YC and apply for funding here: https://www.ycombinator.com/apply/***Topics00:00 - Intro00:43 - Kevin Hale on How to Evaluate Startup Ideas2:04 - How can I predict if an investor will like my idea?2:50 - A startup idea is a hypothesis5:44 - Problem6:59 - Solution8:16 - Insight8:57 - Unfair advantages13:45 - Two beliefs about startups15:19 - Eric Migicovsky on How to Talk to Users17:36 - Three common errors people make when talking to users20:20 - Five questions to ask in a user interview20:28 - What's the hardest part about doing the thing you're trying to solve?21:02 - Tell me about the last time that you encountered this problem21:22 - Why was this hard?23:08 - What, if anything, have you done to try to solve this problem?24:10 - What don't you love about the solutions you've already tried?25:21 - Three stages in which talking to users is extremely beneficial26:07 - Idea stage30:40 - Prototype stage33:41 - Iterating towards product market fit

Meet Alicia Cruz

Systems Saved Me

Play Episode Listen Later Aug 28, 2019 15:58

This season is all about the Ops Squad!You'll get to hear from the top operations folks in the industry who I'm fortunate enough to have creating incredible workflows in the shop for us.This week is Alicia Cruz, the CEO of The Copper Desk, LLC. She is a program operations consultant for entrepreneurs and professionals in higher education. Her career as an Administrative Professional in Higher Ed was sparked 20 years ago as a student worker at the University of California, Los Angeles (UCLA). She earned her degree in World Arts and Cultures, an interdisciplinary major of cultural and dance studies, and began to administer extracurricular programs for students.Alicia has since then worked for various higher ed institutions from small community colleges to elite research institutions helping to coordinate and support operations for student service programs and departments through roles such as Administrative Assistant III, Community Liaison and Project Coordinator. This experience is the backdrop of her work through The Copper Desk, where she helps small business entrepreneurs and higher ed professionals optimize their program operations and workflows to better track their outreach efforts, on-boarding modalities and case management. Some of her favorite tools are G-Suite, Dubsado and she absolutely loves Wufoo. In addition to her professional life, she is a mother of two wonderful children and she still has a passion for performing and teaching Cuban folkloric dance.Instagram: https://www.instagram.com/thecopperdesk/Website: https://www.thecopperdesk.com/ See acast.com/privacy for privacy and opt-out information.

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Importance of Networking

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Play Episode Listen Later Aug 26, 2019 53:19

Putting yourself out there and meeting and talking with people is networking. Get to know the people around you. You are not going to be 'busy' if you aren’t networking. Share your questions and Dr. Larry Green will answer you! Fill out my Wufoo form! The post Importance of Networking appeared first on Aesthetic Water Cooler.

The Cost of Communication in Your Hygiene Department

Play Episode Listen Later Aug 15, 2019 36:51

The hygienist is the influencer when it comes to patient care and patient retention in your practice. It’s important to not talk too clinically in front of the patient. Share your questions and Amy L’Ecuyer will answer you! Fill out my Wufoo form! The post The Cost of Communication in Your Hygiene Department appeared first on Dental Water Cooler.

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#133 - Updates for Startup School 2019 and Office Hours with Kevin Hale

Play Episode Listen Later Jul 3, 2019 54:30

Kevin Hale is a Partner at YC. Before working at YC he cofounded Wufoo.Kevin’s on the podcast today to do some Office Hours and talk about this year’s edition of Startup School.If you’d like to sign up or learn more, check out https://StartupSchool.org.The YC podcast is hosted by Craig Cannon.Y Combinator invests a small amount of money ($150k) in a large number of startups (recently 200), twice a year.Learn more about YC and apply for funding here: https://www.ycombinator.com/apply/***Topics00:00 - Intro00:51 - Stats from Startup School 20182:11 - Updates for Startup School 20198:41 - Sign up at StartupSchool.org9:16 - Sean Maina asks - In the early days of Wufoo, how did you give a great customer experience?11:56 - Design affordances14:11 - Sunil Tej asks - How was Wufoo 10x better than the market when they just got started?18:11 - Building an audience before a product20:41 - Wufoo's growth23:56 - Coming up with the idea for Wufoo27:56 - Companies pivoting during YC29:26 - Building a product in an unsexy space32:56 - Sivaraj Ghanesh asks - How do you know if you've achieved product market fit? Or if your product just isn't noticed yet? 43:56 - Sivaraj Ghanesh asks - How do you gauge the size of a market? 46:26 - Tips for Startup School success50:41 - Advice on vetting cofounders54:11 - Sign up at StartupSchool.org

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The Cost of Communication With Unrealistic Expectations

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Play Episode Listen Later Jun 19, 2019 49:33

Don’t set unrealistic expectations for others, that you wouldn’t set for yourself. Develop a feedback forum so that you have continuous communication, whether it's positive or negative, to make sure it’s a safe place for everyone. Share your questions and Amy L’Ecuyer will answer you! Fill out my Wufoo form! [...] The post The Cost of Communication With Unrealistic Expectations appeared first on Dental Water Cooler.

Disorder

Play Episode Listen Later Jun 19, 2019 30:58

You really have to be good at business to do well in your dental practice. To have order in your business, it’s important to do proper planning and have systems in place. Share your questions and Dr. Evelyn T. Samuel will answer you! Fill out my Wufoo form! [...] The post Disorder appeared first on Dental Water Cooler.

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My Journey: Past, Present and Future

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Play Episode Listen Later Jun 3, 2019 53:32

It’s important for you to start to get to know and network with others in dermatology programs. Being a resident doesn’t set you up to learn and do the business part of medicine. Share your questions and Dr. Larry Green will answer you! Fill out my Wufoo form! [...] The post My Journey: Past, Present and Future appeared first on Aesthetic Water Cooler.

“Necessity” for Sustained High Performance

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Play Episode Listen Later May 31, 2019 56:24

Most high performers become a little obsessed with fine-tuning their clinical acceptance. It’s essential to have a self-managing team. Everyone is able to make the necessary decisions and the day will run smoother. Share your questions and Dr. David Maloley will answer you! Fill out my Wufoo form! [...] The post “Necessity” for Sustained High Performance appeared first on Dental Water Cooler.

#128 - Michael Babineau and Kevin Hale

Play Episode Listen Later May 29, 2019 56:10

Michael Babineau is cofounder and CEO of Second Measure. Second Measure analyzes billions of credit card transactions to answer real-time questions on consumer behavior. They were in the Summer 2015 batch of YC and you can check them out at SecondMeasure.com.Kevin Hale is a Partner at YC. Before working at YC he cofounded Wufoo.You can find Michael on Twitter @mikebabineau and Kevin is @ilikevests.The YC Podcast is hosted by Craig Cannon.Y Combinator invests a small amount of money ($150k) in a large number of startups (recently 200), twice a year.Learn more about YC and apply for funding here: https://www.ycombinator.com/apply/***Topics00:00 - Intro00:35 - What idea did Mike apply to YC with?01:20 - Where did the idea come from?4:35 - From project to company10:20 - What info did investors want to know that Second Measure could provide?12:05 - Their first customers14:35 - The primary use case of Second Measure for VCs15:20 - What questions are they trying to answer?19:35 - Data examples from their blog21:05 - Post: Fashion retailers have nothing to fear (yet) from the rise of Stitch Fix23:35 - Post: Holiday sales rocket Peloton memberships ahead of SoulCycle active riders25:05 - Post: Prime members deliver for Amazon every day27:35 - Second Measure's product development process29:35 - Finding good data scientists who work from first principles37:05 - Why is credit card data so messy?42:05 - Cleaning data44:20 - Using their product for competitive analysis47:35 - Their sales process49:05 - Raising money from Goldman Sachs and Citi52:05 - Focusing on a specific problem54:05 - Keeping the product compelling when it's table stakes

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The Cost of Communication in Your Vision

Play Episode Listen Later May 16, 2019 37:34

Once you have a vision, you should document it, share it with the team and use it as a compass. Make sure that your team members understand their role in the practice’s vision. Share your questions and Amy L’Ecuyer will answer you! Fill out my Wufoo form! [...] The post The Cost of Communication in Your Vision appeared first on Dental Water Cooler.

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“Influence” for Sustained High Performance

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Play Episode Listen Later May 9, 2019 59:08

Start your values and culture from scratch every year, allowing the input from your team. The ultimate leadership tool is leading by example. Share your questions and Dr. David Maloley will answer you! Fill out my Wufoo form! The post “Influence” for Sustained High Performance appeared first on Dental Water Cooler.

#125 - Brian Halligan and Kevin Hale

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Play Episode Listen Later May 8, 2019 46:31

Brian Halligan is the CEO and cofounder of HubSpot. HubSpot builds software for marketing, sales, and customer service. You can try it out at HubSpot.com.Kevin Hale is a Partner at YC and cofounder of Wufoo.Brian is on Twitter @bhalligan and Kevin is @ilikevests.The YC podcast is hosted by Craig Cannon.Y Combinator invests a small amount of money ($150k) in a large number of startups (recently 200), twice a year. Learn more about YC and apply for funding here: https://www.ycombinator.com/apply/***Topics00:00 - Intro00:27 - Brian's an introvert that likes to work from home. He also runs a public company. How does he do both?2:12 - How does he manage his calendar as an introvert?4:12 - How Brian met his cofounder Dharmesh6:12 - The first project they worked on together7:27 - What was their unique insight when starting HubSpot?8:52 - Pricing in the early days9:27 - How would he have priced HubSpot differently knowing what he knows now?10:27 - HubSpot's first customer12:27 - Important early features14:47 - At what point did they shift entirely away from consulting?15:32 - Providing advice as content vs in the product16:27 - SEO is underrated17:12 - Trends in B2B and marketing21:57 - Inbound marketing and audience building advice26:52 - How did Brian know that his cofounder was right for him?28:12 - The internet disproportionately benefiting small businesses over big ones29:12 - Keeping your company hungry when you're big29:52 - Building assets for your company 30:47 - Freemium34:27 - Structural pieces of HubSpot Brian would have changed if he did it again37:27 - Creating the voice of your company39:57 - Early metrics they tracked40:32 - Having a coach and reviews41:57 - How Brian's changed as a CEO from the beginning42:51 - What was the hardest thing to give up as CEO?43:57 - Humility

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Law Firm Growth – Business Development and Marketing

Law Water Cooler

Play Episode Listen Later May 6, 2019 37:23

It’s all about the relationship and the person, you have got to take it one step at a time and nurture that relationship. Take care of the people who are bringing in the new business. Share your questions and Gary Mitchell will answer you! Fill out my Wufoo form! [...] The post Law Firm Growth – Business Development and Marketing appeared first on Law Water Cooler.

Ep 168: Creative Systems and Why They Matter

The Joshua Gagnon Leadership Podcast

Play Episode Listen Later Apr 17, 2019 24:26

Welcome to the 168th episode of the Joshua Gagnon Leadership Podcast! If you enjoy listening to this podcast and it has helped you and your team in any way, please leave us a review on Apple Podcast or Stitcher or take the time to share it on social media. Do you have a question for Pastor Josh about leadership, ministry, or any other topic we've covered on the podcast so far? Submit your questions to info@joshuagagnon.com or @joshgagnon on Twitter and Pastor Josh might answer it on a future episode! Takeaways for Leaders: Creative leaders need systems and processes in place to effectively communicate the vision of the church. Even small creative teams can function at a high level if they stay organized and loyal to the vision. Resources mentioned in this episode: Monday - https://monday.com/ Wufoo - https://www.wufoo.com/ Graphics - https://nlctv.wufoo.com/forms/m8yuqsv1ae2e6c/ Video Request Form: https://nlctv.wufoo.com/forms/m1nwcst80z3dk6p/ Slack - https://slack.com/

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SFR 231: Finding My Performance Coaches...

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Play Episode Listen Later Apr 5, 2019 22:11

This is one of the first things I did to expand my team on the flight back home from Funnel Hacking Live... Ray Higdon crossed the million dollar mark extremely quickly, and at Funnel Hacking Live he shared some of the tactics that he uses to grow his business at epic speed. He had a great product, but that doesn't mean it's gonna sell, right? ...and that's something I focus on a lot. Anyway, Ray dropped a tactic that I thought was brilliant… So I want to share the genius way Ray discovered to boost his Facebook Community...and some of the surprising things that happened when I used the same tactic in mine… (You are gonna be surprised) ;-) SOCIAL AMBASSADORS There's a lot of negativity on this planet, and sometimes we need safe havens to go where our dreams are still okay and we don't have to constantly be in defense. So to keep engagement high and help people to know that their online community is a well run and safe place for them Ray created Social Ambassadors. Here’s what he did... He put out a post to his group which said: Hey! I’d love you to be a social ambassador for my community. We expect around five hours a week from you... and just to be completely clear, it doesn't pay anything… But you will get: MORE access to me. A chance to chat with me a bit more. Exclusive behind-the-scenes stuff. To be part of team huddles before we do events. Exclusive swag, etc. ...and that was kind of it. I thought: “Hey, that's really interesting.” So on the way back from Funnel Hacking Live, (on terrible Delta Wi-Fi), I decided to apply his strategy. What happened next shocked me… FINDING TALENT I created a Wufoo form and posted it in the Science of Selling online and a few other groups along with a post that said: “Help Wanted!” I asked everyone who was interested to answer a few questions: How long have you been in the group? What programs of mine are you a part of ? I wanted to know how much they could help people if I made them a social ambassador for my community. The last question said something to the effect of: “Do you understand that this is NOT a paid position? This is NOT a position that comes with monetary pay, but you’ll get MORE access to. Are you okay with the fact that you will NOT be paid?” It was very forward about the fact that there was NO MONEY involved, and the applicants had to tick “Yes” or “No,” to show that they agreed About 72 hours later, I checked the stats. 116 applications had been started… BUT… ...by the last question, ONLY 26 actually finished. There were even some responses from people who were just a little bit mad about the no-pay thing. So I wanna explain something to you guys about this… MOTIVATION MATTERS I learned this somewhere in my childhood... Sometimes you just do stuff to do good things... Sometimes you just do things in order to be more known and gain proximity around other people… When I got the call to let me know that I’d been hired by Russell, I was like: "I know this is terrible negotiation strategies, but I would do that for free. You're saying you're gonna pay me to come sit by Russell so that I can help him build funnels? Yeah, totally, 100% absolutely!" When I'm looking to hire somebody or bring somebody into a team, I want them to be married, first and foremost, to the mission that I’m serving. I’m The Capitalist Pig (#got the t-shirt) I'm trying to teach people to get rich. I'm trying to teach people who didn't have an upbringing with a silver spoon. I'm trying to show people who actively try to launch the formulas they can use to make money in easy ways on the internet. However, if one of the first questions out someone’s mouth when I try to hire them is: “Well, how am I gonna get paid?” “How am I gonna get compensated again, Stephen?” “How are you going to be helping me?” “Okay, Stephen, this is what I need from you.” … that SUCKS! Instead, I’m looking for people who ask: “What is it that you want me to do?” “What does your audience need?” “How can I serve?” “How can we help more people?” HEAR ME CLEARLY… The “I need to be making money from you before I'll even think about serving you” mindset is a very different mentality. Now, I understand that this is a 100% a give-and-a-take situation, (all business is), but when the first question out of someone’s mouth is: “SHOW ME THE MONEY?”… #warning sign I don’t want to say names here… but someone extremely famous (that you probably know) says that he wakes up each day, and asks himself: "How can more people be saying my name every single day?" He's like, "All my focus is how can MORE people hear my name?" ...Russell and I were laughing about this because it’s 100% the opposite motivation that a lot of us have in this space. It's not that it isn't nice to have a little limelight. It's not that it isn't nice to grow and have a big following. Those are all byproducts of what we all do, but it's NOT the core motivation. Man, we're trying to like change the world. We're trying to go help and bless... and cash is a byproduct of that. So when I have somebody come to me and say something like: “Well, how much is it gonna pay?” ...and it's specifically, a monetarily-driven individual… I appreciate their focus on cash. I have a massive focus on revenue and you need to be focused on that. BUT… When I can tell that cash the ONLY thing that they care about, and that they will only go to the extent of the contract for which they are hired… *I DO NOT HIRE THAT PERSON* GO THE EXTRA MILE? So here's what happened when I posted for Social Ambassadors for my online community… (this is sooo interesting!) Out of the 116 who started to fill in the application, ONLY 26 finished when they realized that it wasn’t a paid position. I’d asked for a three-minute video explaining why they would be a great fit. The hardest part was that those who actually took the time show up, we're ALL pretty much all incredible. They were all just amazing individuals. (So I can use more than one social ambassador for the groups that I have, right?) However, there were a few specific key individuals that I saw videos from where I was like, You know what… That person would be great as a Performance Coach in my OfferMind program. This person would be perfect in this specific role... … it helped me see the people who shine... and who sent in applications with NO thought of pay. And so I reached back out to those people and said: "Hey, thank you so much. I actually don't want you for this social ambassador role. I actually wanna bring you in as a paid member of my team." HERE’S THE TEST... Now, I gotta be honest with you, I did something that might make you a little uncomfortable… I purposely low-ball on how much I will pay. I say: “We still have to review a few more applications, so we’ll reach back to you if this works out. I was just wondering if you had any interest?” If they're like, "You know what, that's fine. I would have done this for free." I'm like, *JACKPOT* … and, THEN, at that point, I pay a fair wage. Does that make sense? So I start out by checking out: Who just loves the mission I'm doing? Who just wants more proximity? Who wants to be able to go in and just see more behind-the-scenes of what I'm doing? ...and it sifts out a lot of people. I'm not trying to offend anybody, but this is why this tactic is soooo effective. There are several filters I use: Who would do it for free? I low ball those who would be great for a paid position to find out whether they're still totally in and ready to rock. If the low ball didn't bother 'em at all, I go back and announce the real wage. I’m sure some people would get pissed off by my methods... and that's ok. You have your methods, I have mine. What's cool is that it helps me find those individuals who are all in and really excited to do what I'm doing. SUCCESS LOVES COMPANY I'm in the ClickFunnels Inner Circle, and I've never seen anyone stand up to accept their 2 Comma Club Award who was the only person in their company. *IT DOESN’T HAPPEN* I can't even think of one person who got a 2 Comma Club award by themselves. It takes MORE than ONE individual because you’ve gotta divide and conquer. Someone’s gotta: Hand fulfillment Send in ads Help push out content It's a full-time profession to be the offer and product creator, and that's my role. The whole core of my business is content, coaching and creating products, but there are people in other roles... otherwise, I can't do what I do. ...and I massively try to find ways to scratch their backs. DO NOT STEAL MY TEAM ;-) My content team are amazing, brilliant individuals. I am so lucky to have them. I'm always nervous to tell you who they are… I don’t want anyone to steal them from me. But I constantly try to do things to help 'em realize how much I appreciate them... things that they’re NOT expecting. Things that I didn't lead with. If you guys go to stevejlarsen.com, you can click on Team at the top, and it will show a lot of the members of my team. I kind of cycle them; different members are featured at different times. Not everyone's on there ALL the time... But it's my way of saying, “Thank You.” So they're featured on stevejlarsen.com with a link back to their personal profile page. Which is pretty awesome, right? I didn't need to do that, but I'm trying to constantly to give extra little goodies and shout-outs. I filmed testimonial videos that they weren’t asking for (or expecting) that they can use to keep getting clients, and I kick clients and referrals to them ALL the time. In fact, there's a ton of people now on the ClickFunnels team who know about my team members by name. They ask how and what we're doing because we're killin' it! So how cool would it be to just connect people? That's a HUGE value add which increases the beneficial relationships EVERYONE, my team as well. BUT… If it takes all those things in order for somebody to agree to work with me, I don't want them in the first place. I'm a capitalist. Ya gotta be awesome to work on my team. I'm extremely aggressive and very competitive. I’ve got a smile on my face. I'm kinda jovial. I laugh and stuff, but I am extremely competitive and I am here to win. I do not lose. I'm not saying that I don't EVER lose, but that's my mentality. I'm ready to rock, take over the world and push my message out to the ends of the earth, so my teams gotta be awesome. I create competitions and contests to find people and bring them into my team. I didn't pay 'em a ton of money at the beginning. I've gradually increased their pay across the board... and added tiny nuggets that they weren’t expecting. MY NEW SHOW We're doing a huge project right now… I'm gonna have a third podcast based around the One Funnel Away Challenge. I’ll interview the cool success stories from people who've taken the challenge. There are some crazy stories that can't go to waste. But very soon what I want to do is interview my team. Recently, I told them: "Hey, let's get you guys on Sales Funnel Radio. Everyone deserves to know who you guys are and how awesome you are." Just because I'm paying them... doesn’t mean I don’t have to sell them over and over on the vision and the role I have. My team knows why I'm doing what I’m doing, and they know how much I appreciate them. I can't do it without 'em. I'm trying to help you understand how I find my team, what I look for, and how I support them and make them feel appreciated. By using Ray Higdon’s method mixed with my own... I have Social Ambassadors in The Science of Selling Online and my other groups. In OfferLab, I’ve got Performance and Accountability Coaches. I’ve built another layer of support for my community... and the products I sell. I’ve literally created another arm to provide an extension of what I do. It's been a ton of fun, but the way that I do it is very methodical. So I thought I'd share a bit about my methodology for how I bring a new team member on. I hope you're expanding your teams, or at least you have it top of mind. First and foremost, I want to find people who are married to the vision… And then, I will make sure that they are paid well... and overpaid in terms of the little bonuses I give them. BOOST PERFORMANCE I have two content teams I have an Internal Funnel Team I'm starting to put together a Coaching Team We're gonna grab an assistant soon, (l’m sooo looking forward to that!) In The 4-Hour Work Week, Tim Ferriss talks about giving your team a crazy amount of room to just mess up… NO! I require my people to be absolutely amazing... But that doesn't mean that I need to be a crazy jerk. I don't have to be all Mr. Negative and constantly down everyone's throat, and reminding them: “You're replaceable. I could fire you. At any moment I could get rid of you!” That's NOT an environment anyone wants to work in. I am NOT here to make somebody scared to come to work or do a task for me. I'm here to enable them to do the thing I hired them for. One of the practices I have is to continually ask: "Hey, what is it that you're needing from me that you don't have that you need to even do what I hired you for?" If someone's amazing at Facebook ads, I need to facilitate that individual's zone of genius. I'm NOT good at Facebook ads, so they shouldn't come to me asking how I want my ads run… I don't know! They’re the expert. That's why I hired them. ...but it is my role to get them everything they need to do what I hired them for in the first place. On my team, I’ve got an: Amazing YouTube expert. You guys'll get a chance to meet her in a little bit. Awesome blog writer, (two of 'em). Incredible, incredible blog creator. Audio guy who balances and patches my podcasts together in a genius way. Absolutely incredible social media expert who spreads all my content around. Absolutely fantastic Pinterest expert, she's amazing at what she does. They're ALL incredible, and they’re as geeky in their thing as I am in mine... and that's the way it's supposed to be. My entire role in my business has begun to shift as I take on to do lists that facilitate a zone of genius that they already have. It shouldn't always be done in my way because I'm not an expert in what they do. I'm here to facilitate their zone of genius. Back in the day, I could just look at a funnel and tell that if I just got two or three things from my client, then I could make their funnel do things that they didn't even know existed. BUT… Because they dragged their feet, I couldn’t do the epic crap that I wished I could. I would tell some clients, and they'd be like, "Well, I just don't know if I want that." I'd be like, “Gah, just give it to me, and I'll do it! “ I don't wanna be that person for those that I hire or who work for me... so I’m constantly trying to figure out ways to give them the things that they need to facilitate their zone of genius. Remember, I’m the orchestrator, NOT every instrument in the orchestra. I absolutely love my team. Hopefully, you realize the importance of the team too. I don't look for a rock star to hire anymore… I look for someone who’s excellent in a single discipline. They don't need to know how to do everything. I don't know how to do EVERYTHING. However, they do need to be really, really, really freakin' good at the one thing I'm hiring for. I don't care if they suck at everything else. Gone are the days where the renaissance man is paid above everyone else. Get really, really insanely good at one skillset and hire out the rest. ...that's exactly what I've done, and the same is true for my team. I try to be the dream client for them, and they do all these extra things I never even knew existed... or didn’t even know to ask them to do. BOOM! As you likely have heard in my podcast, I left my job in January 2018 to build my million dollar business completely from scratch without any funding or any help... AND I HIT IT, right on February 1, 2019... Just 13 months later, we actually grossed a million dollars, which is pretty awesome. Better yet, I got to keep a lot of the cash, just 'cause my costs are honestly NOT very high. That said, there are several tools, though, I use to automate vital pieces of my business and ClickFunnels is one of them. ClickFunnels lets me build automated sales machines all over the internet that are non-stop pitching people for me. It's ONLY $97 a month. Better yet, I don't need to be a coder. If you're asking yourself, “Stephen, are you giving me a blatant pitch for ClickFunnels right now?” YES, 100%! I think it's dumb when people don't use ClickFunnels. It makes you MORE and saves you MORE. Basically, I have the power of an entire tech team in my hand and I want you to have it. Go grab a free trial of ClickFunnels by going to freecftrial.com. I want EVERYONE to experience the power of ClickFunnels in their business, so they're letting me hook you up at freecftrial.com.

Os exemplos de pesquisa de mercado que você precisava para começar a pesquisar agora mesmo

Hacks de Produtividade

Play Episode Listen Later Apr 3, 2019 7:25

Apps de formulários online de pesquisa existem vários, como Typeform, SurveyMonkey, Wufoo e MindMiners. Mas você sabe fazer as perguntas ao criar uma pesquisa de mercado? É, nem sempre é fácil fazer isso, e contar com um exemplo de pesquisa de mercado seria uma boa ajuda para direcionar suas ações de marketing e aumentar vendas, não acha? Que tal 3 de uma vez? Confira em nossa postagem! Link do post: https://pluga.co/blog/vendas/exemplo-de-pesquisa-de-mercado/.

#115 - Mike Knoop and Kevin Hale

Play Episode Listen Later Mar 6, 2019 63:55

Mike Knoop is cofounder and Chief Product Officer at Zapier, which was in the YC Summer 2012 batch. Zapier moves information between your web apps automatically.Kevin Hale is a Visiting Partner at YC. Before YC Kevin was the cofounder of Wufoo, which was funded by YC in 2006 and acquired by SurveyMonkey in 2011.You can find Mike on Twitter at @mikeknoop and Kevin at @ilikevests.The YC podcast is hosted by Craig Cannon.***Topics00:43 - Kevin's intro01:03 - Mike's intro2:03 - How Mike and Kevin met4:03 - Market sizing for consumer software5:13 - Zapier's growth strategy today vs 20126:28 - Jumpstarting a platform like Zapier9:03 - Building an app directory before building a product11:03 - Applying to YC twice13:23 - Zapier after Demo Day14:48 - Zapier's first remote hire16:48 - Remote companies not being perceived as legitimate18:48 - Noticing remote was working then committing21:28 - Qualities to look for when hiring remote employees24:28 - Nina Mehta asks - What’s the best way to share work and knowledge across designers working on different parts of product without distracting from focused working time?25:58 - Remote mistakes in the early days27:33 - When to change modes of communication to allow for deep work29:28 - When to ask for someone's full attention31:33 - Product and design practices at Zapier34:38 - OKRs for teams vs individuals39:48 - Tools for remote teams43:48 - No internal email at Zapier46:53 - Keeping morale high in a remote team49:28 - What happens at a Zapier retreat51:43 - Remote design critiques56:43 - Serendipity and over optimizing for it58:33 - Setting up a remote company for success

building market tools product remote qualities noticing chief product officer serendipity zapier okrs yc surveymonkey jumpstarting wufoo kevin hale mike knoop craig cannon

#111 - Jake Klamka and Kevin Hale

SaaS Growth Stacking - with Dan Martell

Play Episode Listen Later Feb 6, 2019 48:44

Jake Klamka founded Insight. Insight provides intensive 7 week professional training fellowships in fields such as data science and data engineering. Insight was in the YC Winter 2011 batch.Kevin Hale is a Visiting Partner at YC. Before YC Kevin was the cofounder of Wufoo, which was funded by YC in 2006 and acquired by SurveyMonkey in 2011.You can find Jake on Twitter at @jakeklamka and Kevin at @ilikevests.The YC podcast is hosted by Craig Cannon.***Topics00:37 - Kevin's intro01:07 - Jake's intro1:42 - Applying to YC with one product then changing it4:07 - How Insight started4:57 - Jake's first students and initial coursework8:37 - Finding out what companies want from data scientists10:37 - Picking the first class of students12:07 - Common pitfalls for people transitioning into data science15:07 - Types of data science roles17:22 - What data scientists should look out for in companies18:17 - Chuck Grimmett asks - When do you know you need to bring in seasoned data scientists?20:37 - How Insight has scaled and changed22:37 - What happens in the program23:57 - Examples of a good project for a data science resume26:27 - Will more data scientists be founders in the future?28:37 - Teaching product29:37 - Cleaning data32:07 - Tools for tracking data32:57 - Track what are you trying to optimize35:57 - Churn and conversion39:37 - Is there an ideal background for a data scientist?41:37 - Which startups recruit well at Insight?43:37 - Contracting46:17 - Fields Jake is excited about

teaching tools track types picking cleaning churn yc surveymonkey wufoo kevin hale craig cannon

How To Differentiate Your SaaS Product From Your Competitors

Play Episode Listen Later Dec 10, 2018 7:55

Exclusive Download: Core Targetting™ – Figure Out Where to Invest Your Marketing Resources & How to Scale Companies Using Paid User Acquisition - http://bit.ly/2GeZAnW -- When I started Flowtown, we were treading water in the reddest of oceans. Social sharing and publishing tools were all the rage, and standing out from the crowd was NOT going to be easy. Fortunately, we were able to lean into one key differentiator in our feature set for our product called Timely. It was almost criminally simple — but by being the only social publishing tool that CHOSE the ideal time to post for you (based on our algorithm)… and did it automatically… we were able to successfully differentiate ourselves from the pack. A similar case can be found with my friend Laura Roeder’s company, Edgar. Laura and her team have built a multimillion dollar company in the hyper-competitive social publishing space by being the ONLY one to market around the idea of content repurposing (and of course, facilitating it through their features). But a Product Hook is only ONE way to differentiate in a crowded market. I shot this week’s episode to walk you through the 5 best ways to differentiate your software company so that you can achieve massive success in even the bloodiest of shark-infested oceans ;-) At a high level, the 5 ways to differentiate your product are: 1. Nail a niche 2. Product hook 3. Be remarkable 4. Positioning 5. Pricing Some of these are more long-term strategies, but if you want a simple yet powerful way to stand out today, I suggest paying special attention to number three. It doesn’t matter what you do or who you serve — there’s always an opportunity to be more remarkable. This could be something as simple as sending out hand-written thank you cards to new customers (Wufoo forms did this before getting acquired by SurveyMonkey)… … or just baking in “mention-worthy” moments and experiences into your onboarding process. Watch the full episode here, and if you’re up for a fun exercise with your team, take 20 minutes to brainstorm a few things you can do TODAY to start being more remarkable and mention-worthy. Looking forward to hearing about them in the comments. -- Dan Martell has advised more startups than his hometown has people and teaches startup founders like you how to scale. He previously created, raised venture funding for and successfully exited two tech startups: Flowtown and Clarity.fm. You should follow him on twitter @danmartell for tweets that are actually awesome. + Instagram (behind the scenes): http://instagram.com/danmartell + Facebook (live trainings + Q&A): http://FB.com/DanMartell + Twitter (what I'm reading): http://twitter.com/danmartell Exclusive Download: Core Targetting™ – Figure Out Where to Invest Your Marketing Resources & How to Scale Companies Using Paid User Acquisition - http://bit.ly/2GeZAnW

social fb product clarity saas chose nail competitors positioning timely differentiate dan martell laura roeder wufoo flowtown

SFR 189: How I Built My RSVP Funnel...

The Boom Real Estate Podcast

Play Episode Listen Later Nov 6, 2018 26:15

Boom, what's goin' on everyone. It's Steve Larsen, and this is Sale Funnel Radio. Today, I'm gonna teach you guys about my RSVP funnel. I've spent the last four years learning from the most brilliant marketers today. And now I've left my nine to five to take the plunge and build my million dollar business. The real question is, how will I do it without VC funding or debt, completely from scratch? This podcast is here to give you the answer. Join me and follow along as I learn, apply, and share marketing strategies to grow my online business using only today's best internet sales funnels. My name is Steve Larsen and welcome to Sales Funnel Radio. Alright guys, hey! Now technically there's not really an RSVP funnel that exists. But what I wanted to do, is I wanna walk you guys through the process that I went through to actually grab all these people who are coming to my event, The OfferMind and actually get them to RSVP, get a ticket, and the process behind it. So what I decided to do, when we were doing that 30-day book series or the 30-day book launch, alright, (you still can get it 30days.com/stephen) During a certain amount of time, if you got the book I gave you a free ticket to my OfferMind which is coming up very soon. I'm super excited about all of it, holy crap. I'm deep in the woods right now doing the 30-day challenge with Russell. It's been fun to see you guys in there, and I really appreciate you guys being inside of that. But in the midst of everything that's going on I've also been preparing for OfferMind. Right now we have over 150 people who are coming - which is very, very exciting. So we've been creating this event in the middle of me doing this stuff with Russell and the One Funnel Away Challenge, and it's been a bunch of fun. So anyway, I wanna cut over to a Facebook Live where I showed the strategy behind creating this little RSVP funnel. Basically how I built it; so I draw it out and then actually show the actual pages and kinda go back and forth to the audience a little bit with some questions. I think it'll be really helpful because this funnel doesn't exist. I'm not funnel hacking an RSVP funnel from somebody else. The game is far more malleable than people might think it is. As soon as you understand the big Lego blocks, as soon as you understand the pieces... I've always imagined funnel building as like adult Legos. And I can take a piece out. I can move it and put it over there, and as long as these pieces are compatible, boom, I can sink it on and it'll be awesome. I kind of made up a funnel for the purpose that I needed it for and what I wanted to do. What's kind of unique about this episode is, I wanted to show ya that I do this a lot, but I've never really shown that. I never really realized I've never shown that. So anyways, it's not a sales funnel. This is more of a fulfillment funnel, right. And so, there are still sales that are collected in there, but it's not the purpose of it. And so I wanna show you guys how I kind of created the funnel for the purpose that I needed something for. So anyway, I think it'll be great, I think it'll be a lot of fun for you to see how I did that. We'll cut on over, I think the first thing in there, I'm being a goofball listening to music but anyway, watch how I draw it out. First thing I do is a write down exactly what I'm trying to figure out. And then I put pages together to be able to map out a funnel and that's what I built and that's what you'll see. So anyways, guys thanks so much. If you guys go to OfferMind.com, it is not what you are about to see in this video - since then I’ve changed it into a sales funnel to sell event tickets. So anyway, guys thanks so much. We'll cut on over there, I hope you enjoy it, bye. ♪ Bam-Ba-Lam Whoa, Black Betty ♪ ♪ Bam-Ba-Lam Whoa, Black Betty ♪ Alright, we were listening to a different song a second ago and it's the wrong song to go live to, you know what I'm sayin. So anyway, gotta look at the camera over here. Hey, what's up guys, I'm super excited. I get to actually tell you guys a little bit about The OfferMind and how to make sure you get your ticket. This is good stuff right here. (Answering FB Comments)“What's up, Amy Farmer, wow, how's it goin?” “Christopher Voss, which by the way, I just opened your package which is absolutely hilarious. Check this thing out everyone, this is hilarious. That thing is huge. It's massive. I have every shape and size I could ever hope for with it too. That's funny. I'm gonna save that. I'm gonna save that and. I don't know I think I might put that in the actual OfferMind room. I guess I'll put it on the doors. We're gonna put it on the doors, Christopher Voss, that's awesome.” What's up! Okay, I am super excited for this, I was supposed to get this out yesterday. I worked on it the second half of the day, and then my wife came in and started knocking and she was like, “Hey, you're supposed to be at the dentist.” And I was like “Oh, crap!” So I ran to the dentist. The receptionist acted like she had to go check to see if there was space for me and then when the dental hygienist walked around the corner to take me back she was like, “Uh yeah, this is super slow, you coulda walked in at any time.” And basically, the receptionist was being kind of a jerk to my wife. Anyways kind of a funny story, anyway. Hey, so it didn't get out yesterday. So I just finished it. Now one thing, I just wanna teach you guys somethin' real quick here, okay. Before I actually dive in and show you guys how to get your free ticket. For those of you guys who bought your book through my link. An absolute unanatomical butt ton of you have been reaching out, (that's a technical term), asking if you can buy a ticket and the answer is “No, not right now.” Let me get my whiteboard. We went and we rented this room, We rented this room that was a 150 person space room and I was like, “This is super cool, I bet we'll have maybe 50, maybe 100 people.” Okay, I sold 375 books. That's a lot of tickets! I was like, “We gotta double the size of the room.” And then 'cause I know some of you guys are International and you don't want to make the trip over (and I totally get it) I said I'd give you guys the recordings. (Goes to Whiteboard) Okay, now the funnel that I just built is not in the Funnel Hacker Cookbook. The Funnel Hacker Cookbook is fantastic. This is a fantastic book. It’ll shortcut a lot of the learning time on what funnels work in what scenarios. However, you have to understand that when I say that I build 500 funnels when I worked at ClickFunnels, that's true - but only maybe 100 of those were actual revenue funnels. A lot of them were more what I call fulfillment funnels. A fulfillment funnel is something that can be used internally. It's kind of like what I just created right now. So when I create a funnel that doesn't exist, there are not many people I can funnel hack. You have to think of this scenario that I'm in right now. I created an event funnel, but it's not actually a standard event funnel. This is the hard part. Yesterday, I had to think through how to actually design this thing. When you think 'em through, you think through what the main objective is. In this case, I need people to RSVP. That's the main objective. I need people to RSVP because we are negotiating back and forth with the actual event person to extend the actual size of the room. Ya know what I'm sayin'? It's been a bunch of fun. Anyway, it's been a bunch of fun. It's not necessarily to sell tickets, I just need people to RSVP. Holy crap guys, tons of people have been asking to buy tickets. Lot of people at ClickFunnels. ClickFunnels execs, which is really fun. There might be several surprise ClickFunnels people there which is very, very cool. They've been asking, “Hey maybe I could swing in.” I was like, “Absolutely!” I'm not gonna charge 'em, relationship-wise why would I? I'm just, “Yeah, dude, come on by.” Right, you know what I'm sayin’! Anyway, there are two things I need to do here… Some of you guys want extra time with me, so there's the option to do that. On the second night, there's gonna be a private VIP dinner where we can just hang out and network, and you guys can ask any question that you want, little more of an intimate setting - that'll be cool. There is the, oh, did you guys see, I haven't shown you guys the shirts yet, the Capitalist Pig shirts I went and got created - super stoked for those. So many fun things are going on. So two things that I'm trying to get done here. There are two objectives. #Number one if you got a ticket, if you got the book through my link, I need you to RSVP in general. #Second thing though, is if you want to upgrade to a VIP, so you can sit close. (Phone Rings:) “Stupid phone calls, I freakin' hate 'em.” I never answer my phone! Don't ever try and call me, I don't answer for anybody except my wife. Even then she and I Vox. Anyway, so of course, I'm the offer creation guy. There's a specific offer around becoming a VIP in general. But think about what I'm trying to do with this. The funnel that I'm creating… Good funnels have one objective, that's the reason a funnel works. Each page has its own specific focus. Each page, just one thing. The thing that makes something turn from a funnel back into a website is when you have multiple exits from a page. A funnel works because it’s a funnel - there's only one way to progress forward. There's only one way to move on. So what I created was kind of a hybrid between a website and a funnel at the same time. Does that make sense? So think about this for a second... And this is one of the reasons why so many people whose funnel will not do well... They will create too many exits inside of their funnels. Here I have two objectives: #Number one: I need everybody to come through and RSVP. #Number two: Then some of you guys, if you want more of my time while you're here, you can upgrade to a VIP ticket. So there needs to be some kind of a breakout. Does that make sense? So when I go through this and I'm actually creating and designing something that hasn't existed before, what's I'll do is I'll take elements inside of the Funnel Hacker Cookbook - I helped to write a lot of this, but I don't open this up anymore... but what I'll do is I'll go through and I'll think through, “Okay I need a page to do this... I need a page to do that... I need a page for this…” and I will design and I will make up a funnel as I go. I've done this many times. So the first page, what I did is I created a page that said, “Hey, check it out, you got two options here. Number one you could just straight up RSVP, or number two you can upgrade to VIP.” There are two buttons below the video. The first button says, “Hey, Stephen I don't want to upgrade, just give me my RSVP ticket.” I'm like, it's totally fine, understand that you're not going to sit towards the front, that's okay.... When you RSVP through this funnel, I encourage you to RSVP slowly so you can see what I did with this. I did not just slap together a page. This is a full funnel that I've built in the last 36 hours. So this is the first page, and I built it as a sales page. That means ClickFunnels is not looking for data on it. Does that make sense? If it's opt-in page, and there's not an email form on the page, sometimes that can trip out of the ClickFunnels editor. So I build it as a sales page because there's no requirement. It's literally a shell. I can put whatever I want in there, and I can direct people wherever I want to. Does that make sense? So this first page is just a “sales page” page type. It's a sales page. I'm gonna walk you guys through the actual funnel here in just a second here. So stick with me for just a second. The next page, here's the VIP upgrade - this is an order form page type. Now that means that ClickFunnels is gonna look for credit card details. It's gonna look for email contacts. All profiles inside of ClickFunnels are email based. All contacts are email based inside of ClickFunnels. If there's not an email, the contact profile does not exist so I have to make sure that it has those kinds of things in there so it's like, “Sweet.” Then after that, there's a thank you page, just merely to confirm the fact that the purchase has gone through. It always makes me a little nervous whenever it skips those pages. You can do it without it, but I always like to. Anyway, right, here is the order confirmation page. And then after that is the RSVP page. So what I did is I said, “Check this out, if you want to upgrade to VIP, all you do is you click here” and it will shoot you straight over to this page right here. You'll just go right over. If you click this button though, it’ll sidestep the actual payment step and shoot you right over here. When you do upgrade though, there's an email that gets sent out. Again pushes ya right back to the RSVP page. All roads lead to this RSVP form. And then I was like, you know what, I could use a software like Eventbrite. I could integrate with that. Eventbrite or EventDay, they are great software for events - especially when they get kind of biggish like this one. But instead, let's just use Zapier. So what I did is I set up a Zap so that there are two different Zap inputs. I'm just telling you guys the structure of how I built this so you can guys can see more of how I pulled it off. So if this Google Sheets, there's two Sheets that are goin' on. The first Sheet is I need to be able to collect and separate out just those who upgraded to VIP. So there's a Zap, a Zapier. And whenever you upgrade on this page right here, it goes into a specific tab. There are two different tabs - so it's the same Google Sheet, one tab is the VIP people, and one tab is the standard RSVP people. So one side, upgrades right there. And it shows all the data right there. That's awesome because I am making you guys t-shirts. I'm making you swag. We're getting lots of crazy cool stuff. I hate crappy swag, I hate cheap swag. That's one spot. So this one tab inside right here that's just VIP. That's comin' right over here from this upgrade piece. There's a second tab though. I'll put it on this side of here just so you guys can, so you guys can see better. “All funnel building is with crappy drawings on a whiteboard. And very imperfect boxes.” The second one though is from this - it's a Wufoo form. Honestly, I didn't need the Wufoo form. I could use something else. I just made it because it's super fast. You can use the standard input fields inside of ClickFunnels, but there are a few things that I really like about Woo-fu. It's so fast, so anyway. So what I did is as soon as you fill out this RSVP form, and I tell you, “Look, I'm gonna ask your t-shirt size.” That also sends to the same Google Sheet, but just on a different tab. Does that make sense? That way I have gone Google Sheet where I can look up everybody's information, their name, their email, when they bought, what time they bought - meaning the book. Have they been verified? Meaning did I verify the fact that they actually did get a book through my 30-day link, or are they trying to be sneaky and get on in... We're gonna not allow that obviously. This event is pretty packed already. So anyways, if somebody shows up without a ticket, we can't accept you. You'll get turned away at the door. But anyway, it's exciting, very very exciting. She's like, “Well I think we can extend the room to maybe like 300.” I was like, “Lady, there are 386 confirmed tickets.” Alright, this is big, right, it's huge. I just barely got Russell's AV team, the same one that sets up the 2 Comma Club Coaching events and the Funnel Hacking Live events - you know like the stage. Man, when you walk into a stage at an event room, you need to go to a different place. It should transport you mentally to a different state the moment you walk in. I hate crappy event setups. So if you guys have been listening and paying attention to me at all, I always teach with affiliate cash that's straight affiliate cash. Never take profit from it. I take all affiliate cash and I dump it right into something else so the asset creates an asset. So this is a lot of cash that this affiliate thing pulled in, which is awesome. It means I can afford to hire the really really expensive extremely nice stage setup, very nice AV, incredible videographers. And this is exactly what I'm goin' for. So I'm excited to have you guys. So if you are interested in it at all, I'm excited, I'd love to have you guys if you wanna upgrade to VIP. I just want to show you guys how the whole thing works. So now I'm actually gonna move over to my computer here… And because we're at Funnel Hackers and I teach you guys how to funnel hack, I did take a piece of paper and tape it to the top of the URL so you don't try and sneak on there ;-) Shortly, like immediately after this video ends, I'm gonna email all you guys who bought the books through my link. I'll send you guys this RSVP funnel. It's basically an RSVP funnel. It's not necessarily an event funnel, but I have all the details in there. It'll have all the pieces that you guys need. It'll have where it is, the times, the dates. At the bottom, there's always an FAQ section. Anyway, what I wanna do real quick is let me flip the camera and I'm gonna walk you guys through the actual funnel so you guys can see it. Now that you saw the layout, now you saw the draw out of it on that whiteboard of what it looks like and what's happening and what's going on. Now you guys actually can see the funnel. Check this out. Alright cool. This is the OfferMind. You guys like that with a piece of paper on the top? I know you... Because you're like me! ;-) (Replying to FB Comments) “Alright. What does that weigh? The same as a crap ton? Yeah, an anatomical butt ton is about the same amount as a crap ton. Exactly right, Dan.” Alright, so this first video is incredible. Anyways super cool. “Discover what offer and sales message your market has been asking to pay you for.” This is a different way to think about this whole game. This stuff I'm gonna share with you guys, no one teaches it. It's not in like, it's not in a book. Someone was asking me like, “Stephen where'd you learn all your stuff for your offer stuff?” I was like, “Well I've coached 18,000 people in the process, built 500 funnels and tons of millionaires have been created because of it.” You see what I'm sayin'? I'll just stand in front of a anyway. I don't know a book. That's why I'm writing a book. Anyway, this video is fantastic. I encourage you to watch it. (Video on the 1st page) Reading The Copy: “Thank you for buying the 30 Days book through my link. You have a limited time to RSVP.” It's because we need time to get your swag. You have to RSVP by the end of Sunday at midnight or I can't keep your free ticket. You understand? Does that make sense? Meaning I'm saying, I'll be forced to just send you the recordings. I encourage you to come to the event. There's something about being in a room that has changed my life. I love going to events. Here's all the details, “who, what, where, when, why, how, where it is.” Here's those two buttons I'm talkin' about. Look I don't wanna upgrade. You're like, alright. Or you're like hey yeah, I do wanna upgrade. I'll there in a second. What's your gonna get. Of course, I'm gonna make this. I am the Offer Creation guy. It's VIP has its own, anyway. It's got its own offer. What you get: The private networking dinner with me on the second night. Location, time to be determined. And I'll tell you guys exactly why that is (That's a strategic reason) in the future. You'll be the first to get the event recordings as well. The paparazzi wall picture with me. Guys, there's gonna be like three or four hundred people there. And I want you to be there. I'm really excited to have you, anyway. I'm pumped to have you. If you're VIP though, I can guarantee that we'll be able to take pictures and spend some extra time together. If you're not, I can't guarantee it. I'm not saying I won't, but it's just a lot, it's a lot of people. It's only me on stage for two days. I'm used to doing them okay. The FHAT event was three days, pretty much just with me the entire time. I'm not nervous about the energy output - usually, the audience gets tired before I do. But anyway, to upgrade it's 197. There are only 60 VIP places available. That's how the room is going to be set up. It's not a hoax. There are 60 spots. And anyway, a little bit more on why I'm doing what I am. And then I've got a whole bunch of testimonials in here. Now people ask me a lot of times, they're like, “Stephen, what if I'm launching something that I've never done before and I don't have any testimonials.” I get it, have I done an OfferMind before? No, I haven't. FB COMMENT: “Can I have the link to this funnel?” No, I will email those people who bought the book through my link. They are the ones who are getting this funnel. We're not opening up public purchases for tickets because there's literally no space. It depends on how many people who bought the book don't RSVP. So that's why you have to RSVP by the end of this Sunday night because every messaging platform is exploding right now, “Stephen, I didn't buy it, can I still get the ticket? Can I still come to the event, can I still come to the event?” Like, “No, it's a spacing issue. Literally, it's a fire marshal issue at this point.” It's gonna be super fun, I'm so excited about it. I'm naturally an introvert. Events for some reason with people like you guys, I get excited about. But anyway, this will be a bunch of fun, so anyways. So no I can't give you the link, I'm not gonna, that's why the paper's there so you can't find the link. But some people have asked me like, “Stephen, what do you do when when you are selling something that you don't have specific testimonials for?” What you do is you switch the question. And the question is, “What is it like to work with Stephen?” Or “What is it like to learn from him on other courses?” And that, you can get testimonials around. Check this out. Alright, so these are all videos, each one of these specifically, just super cool... Hey, I need more women testimonials. Look these are all guys! That's why I put the one up here. She, this is amazing, oh my gosh, the one from Angela, this is absolutely incredible. I kinda have a lot of guys in here which is awesome. Fellas, you're looking great - but the women tend to sell that a little bit more. FB COMMENT: “No. You're definitely not an introvert!” Not in front of you. In front of everyone else, I definitely am. Still not convinced? So some of us like to go consume testimonials, not through video. This is awesome. “Highest gratitude, Steve Larsen.” Check this out, this guy, he went and he got, anyway, this guy did 30 grand his first shot with it. FB COMMENT: “I found the secret link, Steve. Sorry, but I'll keep the secret, not gonna give it away.” Cool. We're gonna verify everything because it's not fair that people actually did get my the book through my link if someone sneaks in, you know what I mean. So anyway... HEADLINE: “What Are You Most Excited For?” Then I pulled in other comments people are excited about. And down at the bottom, I took a page from the lesson and the book of Funnel Hacking Live, and I went and I grabbed both FAQ topics from Funnel Hacking Live to make sure I hit all the topics that they use. And then all the topics from Dana Derricks, tons of them, you know what I mean. So anyway, cool. Sweet, so that's it. So that's the first page. So you're gonna come up here, and any one of these like, “Yeah I wanna upgrade” or whatever. Right, it shoots you back up here to the top, one of these. So you say, “Hey, let me upgrade.” Right if you go, let me go upgrade, it will come right here. And you come in and like the 60 spots available. I'm gonna shut that off afterward. Any way you fill it out, it's super simple, especially an event funnel guys, it's like the FAQ section is important to have on the bottom of literally every single page. That's a super, super key thing there. Anyway, here's the next page afterward. “Boom! Welcome to OfferMind VIP.” Now, these are simple pages. The first page is always the hardest one to create. It's the one I spent literally an entire day on. Here's RSVP form, check that out. Yeah, there's the Capitalist Pig shirts! When you guys show up, I will give you guys the Capitalist Pig shirt which I'm super stoked about it. I went and I got one created. It's actually Russell's designer that got it all set up which is super cool. He designed it and put it all together and I've got the same printer that ClickFunnels uses for their shirts as well which is awesome. So anyway. It's cool! I bought capitalistpigshirts.com. In the future, I'll sell 'em like out there and stuff and we'll do swag drops and stuff like that. But for right now I'm not gonna be able to do that. And then if you're VIP I'm giving you guys an “It's Monday Baby!” shirt which we're designing right now which look so cool - so anyway. That's just for VIPs though. Anyways, guys, there's a bunch of other stuff as well… I just wanted to deep dive real fast, or shallow dive I guess, into what I'm doing on there. So when you go in and start looking at the page, make sure you look at, I want you to see like what I did. Does an RSVP funnel exist? Not really, but what I'm trying to say is that this game is far more fluid when you understand the marketing behind what makes things work. I was very afraid to do anything outside the mold of funnel building when I first started funnels. Three or four years ago I was like, “Well that's, this page here, didn't exist before. Or over here, this element is different than the one they had. It's not gonna work.” Like “No, No, No, No!” We need to understand what's really happening behind it. This game's far more fluid than you might expect. Boom! f you're just starting out, you're probably studying a lot. That's good. You're probably geeking out on all the strategies also, right. That's also good. But the hardest part is figuring out what the market wants to buy and how you should sell it to them. That's what I struggled with for a while until I learned the formula. So I created a special mastermind called an OfferMind to get you on track with the right offer and more importantly the right sales script to get it off the ground and sell it. Wanna come? The small groups are on purpose so I can answer your direct questions in person for two straight days. You can hold your spot by going to offermind.com. Again that's offermind.com.

Episode 121 - Next Level Service for Buyers (PART 1)

Play Episode Listen Later Jul 4, 2018 23:56

Episode 121 - Next Level Service for Buyers (PART 1) In a sea of real estate agents, how will you stand out and be different? By offering “next level” service for your clients, so they refer their friends and family to you forever and ever. In this two-parter, we'll tell you how to give the service that will keep you in business for years to come! PLUS we talk intermittent business models, fake assistants, and THE legendary author Nelson Boswell! SHOW NOTES We love food! [0:15] Intermittent business [1:30] Who the heck is Nelson Boswell? Next level buyer service before the buyer consultation [6:30] Next level buyer service at the buyer consultation [11:30] Fake assistants [12:00] Next level buyer service at the buyer consultation [16:30] Concierge mode [18:30] Managing your client's emotions [19:25] Next level showings [20:09] SHOW LINKS Inner Peace, Inner Power by Nelson Boswell: https://www.goodreads.com/author/show/797688.Nelson_Boswell Nelson Boswell the appraiser: http://www.nelsonboswell.com/ Macarena: https://www.youtube.com/watch?v=anzzNp8HlVQ Survey Monkey: https://www.surveymonkey.com/ Wufoo: https://www.wufoo.com/ BombBomb: https://bombbomb.com/ Co Video: https://www.covideo.com/ Brady Bunch Movie: https://www.youtube.com/watch?v=Ts5FbF_2Wus The Jetsons Meet the Flintstones: https://www.imdb.com/title/tt0192175/ BOOM LINKS Email: info@boomrealestatepodcast.com Web: www.boomrealestatepodcast.com Facebook: https://www.facebook.com/boomrealestatepodcast Youtube: https://www.youtube.com/channel/UCt1P-rEDZ1h2UYT20EN4mYQ Seven Day Crush: 7DayBoom.com

service managing fake web next level buyers intermittent flintstones concierge macarena inner power bombbomb wufoo

Episode 119 - Next Level Service for Sellers (PART 1)

The Boom Real Estate Podcast

Play Episode Listen Later Jun 22, 2018 25:11

Episode 119 - Next Level Service for Sellers (PART 1) In a sea of real estate agents, how will you stand out and be different? By offering “next level” service for your clients, so they refer their friends and family to you forever and ever. In this two-parter, we'll tell you how to give the service that will keep you in business for years to come! PLUS we deal with our paleness, whether or not to accept food and drinks from clients, and how NOT to go too far! SHOW NOTES Dealing with paleness [1:15] Producer Christian's verbal tick [2:13] The #NextLevel journey on our team [7:05] Before the appointment [9:50] Utilizing video to go “next level” [11:20] Accept the offer of food or drink? [18:05] How to be “next level” after the appointment [19:39] How to be “next level” just prior to listing [23:13] SHOW LINKS Our Seven-Day Crush Episode: http://boomrealestatepodcast.com/episode-114-crush-the-next-7-days/ Survey Monkey: https://www.surveymonkey.com/ Wufoo: https://www.wufoo.com/ BombBomb video: https://bombbomb.com/ Co Video: https://www.covideo.com/ Our episode with Sasha Farmer: http://boomrealestatepodcast.com/episode-091-control-your-time-with-sasha-farmer/ Sasha Farmer: http://www.storyhousere.com/ Morgan Freeman: https://www.youtube.com/watch?v=3MAJvgm2eMg BOOM LINKS Email: info@boomrealestatepodcast.com Web: www.boomrealestatepodcast.com Facebook: https://www.facebook.com/boomrealestatepodcast Youtube: https://www.youtube.com/channel/UCt1P-rEDZ1h2UYT20EN4mYQ Seven Day Crush: 7DayBoom.com

service web accept next level sellers utilizing morgan freeman surveymonkey bombbomb wufoo

025: Tommy Baker | How To Increase Space & Act On Your Revelations

Work Hard Play Hard

Play Episode Listen Later May 7, 2018 75:36

We all want to maximize our business and put more play into our lives – but today’s guest, Tommy Baker, really lives his life this way. Tommy made the decision to leave NYC and head to Phoenix, AZ, where his heart called him to be, and now he’s living his passion by growing the Resist Average Coaching Academy. We dig deep into the nuts and bolts of how anyone can create measurable change in their life – I took a ton of notes, and I think you will too. In This Conversation We Cover: [3:15] What it was like growing up in Colombia VS the U.S [8:35] The #1 self-development tool [9:30] Tactics you can use to make 2018 the best year of your life [14:15] The three C’s of massive success [15:45] Experiencing breakthrough & acting on your revelations [18:00] Insight & integration [20:00] Key ingredients to executing your vision [23:40] Emotional intelligence & awareness [30:45] The Daily 6 (six daily habits that all entrepreneurs should have) [31:45] Choosing where you live & designing an environment that supports you [36:10] How you can find more space in your life [40:10] UnResolutions & goal setting [42:50] Getting 1% better every day [45:00] What you can do if you know you want to do something new, but don’t know where to begin [56:00] The behavior that Tommy is currently trying to change [1:01:20] What’s currently on Tommy’s vision board [1:03:15] The one indulgence that Tommy allows himself [1:06:30] Challenges with growing a business & relationship, simultaneously [1:07:30] Nerves & public speaking The #1 Self-Development Tool People often ask Tommy what the #1 self-development tool is, and he always has the same answer: “Go travel, and if you can, travel alone to a cultural that is unfamiliar to you – because you learn real quick how to be humble, you learn real quick how to have perspective, you learn real quick how to harness communication skills that are going to help you for the rest of your life.” The Three C’s of Massive Success Clarity. If you ask someone, “Where will you be in five years,” most people don’t have an answer for you; they won’t be able to tell you exactly what they want to create. If you don’t know what it is, how can you achieve or create it? Consistency. Clarity is a daily practice, and you have to be consistent with that practice to maintain clarity. Certainty. If you are consistent with your clarity long enough, you will develop certainty, which is just self-trust; “a self-reliance in who you are, what’s important to you, and where you’re headed.” If you combine these three things, it’s just a matter of time before your dreams start coming to life. The Insight Integration Process After we have insight, we need to change our behaviors for it to have any impact on our lives, meaning we have to integrate that insight into our lives. “We integrate by taking inventory of our patterns, routines, habits, mindsets, the media we consume, our relationships, what we eat, what we drink – all of that stuff.” Then, we begin to make changes. There are three steps to the integration process: Knowing Doing Being After we make those changes, and that original insights seeds a new habit, we become the principles that we learned by living it every single day. The Daily 6: Six Daily Habits for Entrepreneurs Tommy gamifies good habits for himself and his clients, tracking them on Wufoo. Every single day, Tommy practices… Gratitude Meditation Encouragement Physical training Read about business One purposeful action for his business “I think tracking is massive, even with simple things like our habits and routines.” UnResolutions: Setting Better Goals 92% of resolutions go nowhere, for two reasons: a change in the calendar does nothing to create change in your behavior or life, and people tend to set half-hearted goals; “people...

new york city entrepreneur space challenges emotional clarity consistency experiencing tactics revelations nerves massive success three c tommy baker wufoo

025: Tommy Baker | How To Increase Space & Act On Your Revelations

The Rob Murgatroyd Show

Play Episode Listen Later May 7, 2018 75:37

We all want to maximize our business and put more play into our lives – but today's guest, Tommy Baker, really lives his life this way. Tommy made the decision to leave NYC and head to Phoenix, AZ, where his heart called him to be, and now he's living his passion by growing the Resist Average Coaching Academy. We dig deep into the nuts and bolts of how anyone can create measurable change in their life – I took a ton of notes, and I think you will too. In This Conversation We Cover: [3:15] What it was like growing up in Colombia VS the U.S [8:35] The #1 self-development tool [9:30] Tactics you can use to make 2018 the best year of your life [14:15] The three C's of massive success [15:45] Experiencing breakthrough & acting on your revelations [18:00] Insight & integration [20:00] Key ingredients to executing your vision [23:40] Emotional intelligence & awareness [30:45] The Daily 6 (six daily habits that all entrepreneurs should have) [31:45] Choosing where you live & designing an environment that supports you [36:10] How you can find more space in your life [40:10] UnResolutions & goal setting [42:50] Getting 1% better every day [45:00] What you can do if you know you want to do something new, but don't know where to begin [56:00] The behavior that Tommy is currently trying to change [1:01:20] What's currently on Tommy's vision board [1:03:15] The one indulgence that Tommy allows himself [1:06:30] Challenges with growing a business & relationship, simultaneously [1:07:30] Nerves & public speaking The #1 Self-Development Tool People often ask Tommy what the #1 self-development tool is, and he always has the same answer: “Go travel, and if you can, travel alone to a cultural that is unfamiliar to you – because you learn real quick how to be humble, you learn real quick how to have perspective, you learn real quick how to harness communication skills that are going to help you for the rest of your life.” The Three C's of Massive Success Clarity. If you ask someone, “Where will you be in five years,” most people don't have an answer for you; they won't be able to tell you exactly what they want to create. If you don't know what it is, how can you achieve or create it? Consistency. Clarity is a daily practice, and you have to be consistent with that practice to maintain clarity. Certainty. If you are consistent with your clarity long enough, you will develop certainty, which is just self-trust; “a self-reliance in who you are, what's important to you, and where you're headed.” If you combine these three things, it's just a matter of time before your dreams start coming to life. The Insight Integration Process After we have insight, we need to change our behaviors for it to have any impact on our lives, meaning we have to integrate that insight into our lives. “We integrate by taking inventory of our patterns, routines, habits, mindsets, the media we consume, our relationships, what we eat, what we drink – all of that stuff.” Then, we begin to make changes. There are three steps to the integration process: Knowing Doing Being After we make those changes, and that original insights seeds a new habit, we become the principles that we learned by living it every single day. The Daily 6: Six Daily Habits for Entrepreneurs Tommy gamifies good habits for himself and his clients, tracking them on Wufoo. Every single day, Tommy practices… Gratitude Meditation Encouragement Physical training Read about business One purposeful action for his business “I think tracking is massive, even with simple things like our habits and routines.” UnResolutions: Setting Better Goals 92% of resolutions go nowhere, for two reasons: a change in the calendar does nothing to create change in your behavior or life, and people tend to set half-hearted goals; “people are interested in things, but they're not actually committed.” People expect their resolution to be at level 10 – something that creates massive impact in their life – but their commitment is only at level two – taking one action occasionally. So we have two options at this point: lower our expectations or level up our commitments. If you want to resist average then, obviously, you have to level up your commitments, but you have to do it strategically because change is hard. A “2018” resolution, or a goal that's a year away, doesn't create a lot of urgency. Keep that one-year vision, but then bring it down to what needs to happen in the first 90 days, and then even further into the first 30 days. If you don't do something today, then chances are that nothing is going to happen. Resources: Start resisting average at resistaverageacademy.com Listen to Tommy's podcast: Resist Average Academy Connect with Tommy on IG: @tommy_resistaverage Read: UnResolution: How to Ditch Resolutions Forever, Live Life by Design, and Achieve Your Dreams Read: The 1% Rule: How to Fall in Love with the Process and Achieve Your Wildest Dreams Insight timer - Tommy's favorite app (he suggests the meditations by Sarah Blondin) Watch: Joseph Campbell and The Power of Myth with Bill Moyers (2018)

JMS267: Will Wix (WordPress, AI, Etc) Replace Developers?

The John Morris Show

Play Episode Listen Later Jan 29, 2018 22:20

I got this question from Rony in reference to Wufoo Forms: "Will stuff like this put coders out of business?" It could be Wufoo or Wix, WordPress, Weebly, A.I. and others... but will these things eventually put developers out of work? TLDR: no. But, here's why and what you need to do in order to ALWAYS outcompete these kinds of software. Show notes: https://www.johnmorrisshow.com/267

developers wordpress wix tldr rony weebly wufoo

SFR 98: Funnels! NOT Just For Sales…

Play Episode Listen Later Dec 31, 2017 26:56

Click above to listen in iTunes... I use funnels to sell AND manage… What's going on, everyone? This is Steve Larsen, and you're listening to Sales Funnel Radio. Welcome to Sales Funnel Radio, where you'll learn marketing strategies to grow your online business, using today's best Internet sales funnels. And now, here's your host: Steve Larsen. Hey, guys. I can't believe that we are almost to episode 100. That's crazy. That's ridiculous. Seems like we just passed 80,000 downloads, and we're almost at 85,000 already, which is kind of crazy. Anyway, thanks to all you guys who are listeners out there. Hopefully, the holidays went well. I know that's the political way to say it, but whatever. I'm Christian, so I'll just say it: Merry Christmas! Happy to have all of you guys here on the show. Really appreciate every one of you. Hopefully, whatever's goin gon for you right now, you're enjoying it. It is the day after Christmas, here. I'm not going to lie: after three days of vacation, Saturday, Sunday, and then Monday, technically, I have today off. What is it? It's 5:00. I have spent almost 10 hours building funnels today. Yes, for fun. That's what I do. I had a hard time. Even yesterday, at the end of the day, I was like "I got to get back to work." You know what I mean? I don't know if that's a problem or an issue or whatever. There's snow all over the place, which is very fun. We had snow Christmas Eve, Christmas Day. It's snow all over the place. I grew up in Littleton, Colorado. Denver area. Kind of a suburb of Denver, right up against the mountains. The elevation's pretty high there. There's a lot of really high mountains and snows like crazy. There was one year that there was a five-foot snow storm. I always laugh. Here, in Boise, Idaho, where we live now, last year they called it Snowmageddon. "There's so much snow! It's Snowmageddon! Oh, my gosh!" There was, like, maybe six inches on the ground. It wasn't that much snow. I was laughing at how big of a deal everyone made it. But there's actually a good amount on the ground here. Anyway, growing up there was this golf course that we grew up on. We grew up on the back nine, on fairway 16. It was a public golf course. Not super fancy schmancy or anything like that. It was kind of fun, though, because every time it snowed super, super hard, even just a foot or two, which is pretty frequent in the winter, we would jump the fence. Yes, I know. I'm confessing right here on the podcast. We would jump the fence, though. We would go out onto the fairway of the golf course. Obviously, there's no golfers out or anything, so it was this massive snow playground. We would build these huge snow forts. We'd build two of them. The other one would be 20 paces away from the other one. What we'd do is we would go grab bottle rockets and roman candles, and all sorts of fireworks and paraphernalia, and we would load up two different teams and we'd shoot back and forth at each other, between the two snow forts. We had very minimal injuries, doing this, but it was a lot of fun. Every time I see snow, in any kind of accumulation, I always remember that experience for some reason. A whole bunch of others as well, but, specifically, that one. Anyway, hopefully, it's been good. Hopefully, you had time to spend time with family, and you remember the reason you got into this business in the first place. "Steve, what have you been building today?" Funny you should ask. I've been building a lot of management funnels. You're like, "What? Oh, my gosh! Steven, what is this? Holy crap!" (laughs) Anytime that there's a process, internally, that I have to do over and over and over and over again, that drives me crazy. I'm not an efficiency snob, but I do love variety enough that I hate doing the same thing over and over and over again. I will go automate it. I will go automate as much of it as I can. I'll go automate every piece, every little nook and cranny, as much as possible, so that there is enough variety in my own business life. It's almost a move, for me, of self-preservation. Funny enough. Some people are like, "You're efficiency snob!" Not really. It's kind of a mess, where I am right now. I've got parts of guns around me, as I've been toying around, tweaking some stuff with some guns. I've got packages, things I got to finish shipping. I'm not necessarily a neat freak. I'm not necessarily an efficiency snob. It's the other way around. I love variety so much that, if I have to do the same task over and over and over again... Whether you are an efficiency snob, or whether or not you're like me and you crave variety constantly, whatever it is, you can use funnels not just for sales, but for the actual automation of things. What I've been doing... I do this a lot. I've done this a lot. Who's that I was talking to? I think it was Miles! Miles Clifford! Shout out to you buddy! A few days ago he was asking, "Is Zapier the tool that seems to be really underutilized? That really opens up the rest of ClickFunnels?" I said, "Yes! Absolutely!" If you've never used Zapier, especially when it comes to the management funnels and the management funnel topic. Zapier is like the ring from Lord of the Rings. It's the ring of power. That's how I look at it because I'm not a coder! I have no idea how to code. What I will do a lot of times is, automatically, anytime anyone buys, or anytime anyone becomes a lead, I will pass that data on to Google Sheets. Whether it's a VA, and I don't want to give them access to my ClickFunnels account, or whether it's somebody... I will go and I will automate those different things, so that, A, no one else has access to my ClickFunnels account, then, B, everything's automated. Steve Larsen: I can say, "Anytime a contact hits this sheet, go ahead and follow up with them about X, Y, and Z, and do the one, two, and three. That's exactly what I've been doing. I've wanted to build this for a while. I've wanted to build this for quite a while. I don't like automating stuff right off the bat, when there's no need. You know what I mean? I like to look where the biggest pain point is. I started looking at all these different articles of when to automate, when to do X, Y, and Z. Stuff like that. And, quite honestly, people get really intense with it, which is great. It's not exactly my huge thing. But I love management funnels. That's why I call them. These are like internal processes. A lot of people don't know that, before I worked for ClickFunnels, my job was to go around and to create internal processes so that the company could run better, rather it was shipping or automating tasks to support agents. All these internal processes. That's what I was doing. Very heavily, very strongly. I was very good with Infusionsoft, plus ClickFunnel's integrations. The integration back and forth between them. That's what I was doing. There's a side of me that loves setting up that structure. I don't like to run it. It's not my personality to run it, but I love setting it up. So I've been doing that same kind of stuff to my own business. What I've been doing is thinking through "What are the pain points? What are the things that I've wanted to go fix and get done?" This is something that I've wanted to do for quite some time. That is to automate, or far better manage, the interview process that I have. Episodes 60 and 61 of this podcast go through and talk about how I podcast. All the systems I use, all the little things that I put together. I've got my own systems for this. After 100 episodes I've got a pattern, and it's on purpose. A lot of the stuff is things I'm going to do when I do an episode of my own. But what if I want to go interview somebody else? What if somebody wants to interview me? It is literally handled different every single time that happens, that scenario, and it's driving me crazy. I have a huge list of people that I want to interview. There's a huge list of people that are trying to get me interviewed on their show or their YouTube thing or their Facebook. Whatever it is. I'm flattered by it. It's awesome. I would love to do it, of course. But every single individual situation is being handled differently right now. So I thought, "There's got to be a better way to do this." What I did is I came up with... It's a blend between an opt-in funnel meets application funnel meets Zapier. I found out some cool ways to not have to use things like Wufoo or Typeform or anything like that. I just use the generic input form straight off of ClickFunnels. I do some cool things with them, so that's all I use now. Oh, my gosh, you guys. This is way too technical of a podcast already. I can feel it. I can feel it. We're craving a story here. We need some story, here, wrapped in this. Otherwise, people are going to start drawing out, here, and I get it. I feel it. You probably are too. What I'm trying to do is I'm trying to help you realize there's five steps that I use to automate internal processes. They're very simple. A lot of them are "no-duhs." Like, "Duh. Why would I not do that?" But, honestly, if you can do this, it saves you so much time! It is ridiculous how much it saved me. When we launched the 2 Comma Club coaching program, the Funnel Hackathon event... It's an event for three days. Russel and I go on stage. Him for a while, me for a while, both of us side-by-side for a while. It's a lot of fun. I really enjoy it. But there was tons of these little, internal processes that the ClickFunnel support team was having to handle, just off these one-offs. Someone would come in. He was, "It's driving me nuts." So I came in, added these cool little, internal processes that made support talk better with the [inaudible 00:10:26], which made it talk better with me, and it's all automated. Obviously, if you don't have a business yet, this is not going to matter. If you do have a brand new business, I wouldn't worry about this stuff, either. The moment when it's best to start thinking about internal management, funnels or internal management processes, whatever you want to call them... They're not sales funnel. To increase efficiency, is really after you've been in business a while. Not a while, but enough time to see where the pain points are. I'm a huge advocate of Tim Ferriss, in The 4-Hour Workweek, when he said that you should be the support agent for the first... He even recommends a month. So you take note of all the support that comes in, all of your answers back, because now you know exactly what to do when you go hire somebody else. You can hand them this sheet of all the different pieces that you get asked about most frequently. All the pre-canned responses that you've handed out. And you are literally duplicating your position. That's the time when you start figuring out internal processes and management funnels and things like that. Not for a while, though. I always kind of laugh when someone's like, "It's a brand new funnel. Then we're going to automate this and automate this and automate this and automate this." I'm like, "Oh, my gosh. That's so many things. That's so many pieces that, if something was to break, you may not know what's actually broken because there's too much automation." I'm not an automation fanatic, but I am definitely a practicality fanatic. I do not want to marry certain aspects of the business. Does that make sense? I'm not a good support person, as an individual, but I'm great at setting up the processes. I'm great at training another person. I'm great at putting those kind of people to replicate me. To replicate the processes. To keep doing over and over and over again. That's all I'm trying to say: take a step back. For me, personally, it's really one of two things: is there a ton of repetition, and I can automate it? And number two, is there just a huge pain point that I hate doing anyway? What I do is I take a step back and start looking at those things. I start saying, "Okay. How do I duplicate me? How do I free up my time?" I step back and that's literally what I do. That's the question that I ask. The answer to that question, this time, was "Your interview funnels, Steven. Interview funnels, interview funnels." Or interview applications, or whatever you want to call them. They're not necessarily funnels. They kind of are. They're mostly just internal processes. I guess, the way I'm using them, they're still kind of funnels, though. It's leading to this specific place, so that makes sense. In the past, someone would say, "Hey. Can I interview you, Stephen?" I'd be like, "Sure." It's literally the same questions that they're typically asking. It's usually the same questions that I'm typically asking. With both, I'm sure, giving the same kind of answers, and it's driving me nuts. So what I did is automated the whole thing. Like I was saying before, step number one is I look for wherever the repetition of the pain point is. Or, if there needs to be more automated communication in general. Number two, I don't care how many funnels you've ever built. Please know that Russel and I both draw the funnel before we build it. Every time. I don't care how many times I build... When I have not followed that rule, I'm usually more lost, number one. Number two, it takes me way longer to build it. I don't know why. I don't get it. Sometime about me putting it out on paper, and drawing it, helps me work out in my head all the kinks. It literally helps create the map of each page, what each page is going to look like, as I draw it. Literally, they're boxes. I'm drawing boxes with very high-level detail, with little squiggly lines back and forth, piece to piece, side to side. Does that make sense? I'm just drawing a high-level, 30,000 foot view funnel. Anytime I skip that... I don't know what it is. It really slows it down. Anyways, step number one, find the repetition/pain point. Step number two, draw the funnel. You've got to draw the funnel. I had to go buy another whiteboard. It's a free-standing one in the middle of the room, with two sides on it, which is kind of nice. It's chock-full of four different funnels that I built. I built three funnels today. The four was kind of inter-working with the other three. These three funnels that I built today, I drew it out. Then I go build it. I usually will work off of the design of the main funnel that I've been building off of. Step number one, like I said, repetition. Step number two, draw. Step number three is building it. Number four is test it like crazy. Number five is really key: I release it slowly. I phase it in. That's not always true, but most of the time it is. Going in and automating something that... I know you've tested it. It's actually more important to phase it in if you're working with other people. If you're still a solopreneur, it doesn't matter as much. At the end of this, at the end of today, when I stopped building all three of these funnels, what I did is I turned back around and I created a seven minute video, with just my phone, talking to an assistant that I have. She's amazing. She's going to be the one who's managing all this. She knew it was coming up. I walked her through the entire process so she knows how it works. Then, I showed her the two things she has to worry about. That's it. Now she knows how to do it all. So when someone wants to interview me, they fill out the little form so I know what it's about. I know when they want to do it. I know the topics they want me to deliver, if there's a value bomb they want me to drop. Does that make sense? I know what those things are. They give me the Skype ID. Facebook ID. Stuff like that. And it's all automated. Shoots that data over to a Google Sheet, then automatically notifies the assistant, so that they can go in and check it out. Vet the person. (laughs) They go through and check out the person. Then, there's Calendly link that's totally set up so that she just drops it over once the person's vetted. That's the only manual part. The rest of it takes care of itself. We get hooked up whenever the interview happens. Does that make sense? I went through and I pre-selected the times that I want to be available for interviews or interviewing. That's pretty much it. SI have two podcasts. This is one of them, obviously. I have a second one. The third category, I did, is off of stevejlarsen.com. They're very similar, but there are very subtle tweaks between all of three of them that I built. The first one is for stevejlarsen.com. That's if someone wants to interview me. I get that request like crazy. I know there's some podcasting agencies out there, and they keep trying to put tons of people on their podcast. I'm very protective of you as an audience. (laughs) I don't want just anyone coming in. I'm fine if people want to interview me. If they want to interview me over different places, yeah. That's great. That's awesome. I just want a process. I want something in place that I can send people to. So stevejlarsen.com, what I did is I added... You can check it out if you want. Or, if you are asking to interview me, that's fine too. But, stevejlarsen.com, up at the top it says "Interview Me." You click Interview Me at the top, and, basically, what I did... This is super clever. (laughs) I created a whole bunch of show/hide elements. Show/hide rows. So it looks like you're going from one page to the other, and you're not. It's actually one page, where things are getting swapped in and out. At the very last button, the whole form, all the forms, submit at once. It's pretty cool. Then that data gets sent over to Google Sheet, notifies the person, sends over the confirmation email, saying "Hey. We got you." On the "thank you" page, I took the concept of an "offer wall." I put it there on the thank you page. It says, "Hey, look. You want to come check out the talent directory? Do you want to put your talents in one of my podcasts?" It pushes itself, anyway. It's pretty cool. It pushes all over the place. Really awesome stuff. Three different places so that the loop doesn't close in the head. That's all I'm trying to say: the loop doesn't close. On the last page, it is not a dead end. I push them to other places. If a person is in momentum, I want to keep them in momentum. I give them three other places they can go that are literally the beginnings of three other funnels. That's it. Does that make sense? This a lot more technical babble styled stuff. I'm sorry if this is boring. I'm sorry if this is not as interesting. I usually try and tell more stories on this podcast. I just wanted you to know what I pulled off because it's really, really awesome. (laughs) It's pretty cool. That was the first one. The second one is for Sales Funnel Radio. The first one is if someone wants to interview me, but if someone goes to salesfunnelradio.com... I need to redo that entire thing. But if they go to salesfunnelradio.com, up at the top it says "Get Interviewed." Those are for the people who are trying to get on the podcast, to get interviewed. I am very protective. I vet those people very, very heavily. So there's an application process. It's kind of an application funnel, kind of. Kind of a blend of them. But, on that first page there, they go fill out somewhat of an application process. On the second page, it says "Hey, look. Here's the plan. The VAs"... My assistant. Not really VA. Kind of VA, kind of. "Goes through and vets it out. We talk about it. We look through the content. We look at the kinds of things you want to pull on there and talk about and stuff. I do believe heavily in interviews. Then, we send out a specific Calendly for that, with specific times that I'd love to be able to do those kinds of interviews. That's it! I did the same thing for my second podcast show. Does that make sense? I did this because I know that you guys... There's so many rock stars out there. I am not trying to be the guy who puts his own voice, only, on here. You know what I mean? (laughs) How should I say this? How should I say this? I put this episode out a while ago. It said "publishing get haters," which is good. If you don't, something's wrong. (laughs) I always laugh at the people who take the time to complain to me that I'm publishing. If that's your thing, stop listening. Okay. I'm going to move on. Moving on! I want to be able to get other people on the show. I want to be able to get other people onto... I love that. And I know that you guys love that. It's list hacking, for me. It's value adding, for me and you. It helps show other awesome people in the industry and what they do in their talents. I want to interview people. I love interviewing people. There's so many who are asking to, though, that I needed a process. I did that for both podcast shows that I have. Then, I also... (laughs) There's about to be a third podcast show. Oh, man. I'm a gluttony for punishment, I guess. It takes, like, an hour per episode. Just so you guys know. To be able to put these out. Then, I also wanted to give people a way if they want to interview me, which I also love and I'm far more lenient on getting on anyone's. stevejlarsen.com. There's a lot that's going to change with stevejlaren.com, coming up soon, also. I'm kind of talking in circles now, but that's pretty much it. Management style funnels: you can use them for tons of things. Here's another example of one: when somebody bought Secrets Master Class. When we were selling it a little more a la carte. It's not so much that way anymore. When somebody bought it, as part of the offer, we were shipping out to them a physical thing. A book. A physical book. Think about this for every one of your offers. When somebody buys one of your offers, is there something physical that's getting shipped out? What I did is I thought how cool would it be if, number one, let's send that data again, over to Google Sheets. But, number two, there was a lot that happened ....I can remember... Guys, learn Zapier. It's not hard. There's tons of tutorials. If not, you could probably figure it out on your own, anyway. It's pretty self-explanatory. It's a whole bunch of "if this, than that" statements. That's it. What I did, though, is I automated a Trello card, being created with the customers address, all the data that a fulfillment person needed. It created a Trello card automatically for a specific individual, and pinged them and gave them a notification, so that they knew to go ship the specific thing. It was very specific. It was super, super cool. Calendly, you can automate stuff to slack... There's so much stuff, and I feel like a lot of people miss the boat on it. Yes, ClickFunnels is amazing, but we know it is not necessarily for a CRM. It's not necessarily for management-style stuff. You can do it. You can build it like that. I do it a lot. But it pretty much always does require a small Zapier integration, which is not hard to pull off. And, if you do have to pay for it, is extremely cheap. If anything, you can just use the free plan for a while, anyway. This is not a Zapier promo. I just wanted to tell you guys more about that. Guys, the thing is that I want all my time, all my attention, all my focus, all of my brain power and mental shelf space, focused on selling. That's it. If there is something in my business that I am doing over and over and over again, I'm doing myself and my customers a disservice. It's the reason I set these things up. I don't do it immediately because I'm not sure what the pain points are yet, but they come quickly, and I am able to see pretty quickly. They'll start to pop out of the woodwork, and I'll go: "Oh, my gosh. I have to automate X, Y, and Z. One, two, and three. Let's go through and let's create that." I follow the same steps. Number one, where's the repetition/pain point? Number two, draw it in depth! Explain it to somebody else. It will make the build, which is step number three, so much faster. Then, step number four, test it like crazy. Go through and fill the form out. Put it in test mode or whatever it is. Do whatever. Fill out. Then, run through a few test runs with your own VA or assistant or someone on your team... What it is, and start to phase it into your processes. Pretty soon you can step back and let go and, maybe, check it again in a month. Everything should fire pretty correctly. I never had too many issues with Zapier, to be honest. They're awesome. (laughs) That's pretty much it, though. It is with the intent that I can continue to sell, and focus on selling and create offers, that I made these three funnels today. That's pretty much it, guys. Go back, figure out what it is that you need to automate. Whatever your pain points are. If your time and your attention has not been on selling, ask yourself what it has been on. Then, ask yourself how you can get back to that. It's the only thing that matters, especially from the zero to seven-figure range. It's the only thing that matters. Don't worry about your desks. Don't worry about renting an office. Don't worry about your freaking logos. Only thing that matters is selling! That's all. That's it. You don't even have to have the product done. Anyway, getting ahead of myself, and getting on to another topic, so better end this one. All right, guys. I'll talk to you later. Merry Christmas. Thanks for listening to Sales Funnel Radio. Please remember to subscribe and leave feedback. Want to get one of today's best Internet Sales Funnel for free? Go to salesfunnelbroker.com/freefunnels to download your prebuilt sales funnel, today.

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