Podcasts about CTA

In this episode I break down how to build your Q4 content strategy for your podcast including: -How to take advantage of the Fall Growth Window. -Seting up your audience for the January Binge. -How to pick content topics and CTA's that will really work well this time of year.   Links mentioned in this episode: Join my FREE community on Skool: https://www.skool.com/podcastingbusinessschool/about   Explore my coaching options or sign up for a Discovery Call to discuss working together: https://www.podcastingbusiness.school/   Want more strategies for podcast launch, growth, and how to leverage your podcast to get more clients? Get my FREE weekly Podcasting Business School Newsletter every Thursday! https://www.podcastingbusiness.school/news *********************  

I haven't really been posting lately and, if you know me, you'll know just how unlike me that is.Consistency has been a huge part of how I've built my business over the last six years, so this period has brought up a lot for me, from questioning why I suddenly didn't want to create, to looking at the beliefs and identity wrapped up in being someone who has always been known for showing up.And the more I've sat with it, the more I've realised just how much I don't want to go back to creating content in the way I was before.In this episode, I'm taking you behind the scenes of what I've actually been navigating, my growing frustration with how strategic content has become, and why I think somewhere along the way we've stripped so much of the human out of building a personal brand.I'm also sharing what's been happening for me subconsciously as I move away from something that has worked incredibly well for six years, why that has been much harder than I expected, and what I want this next chapter of Rebecca Haydon and The Subconscious Institute to look like.There's no shiny new seven step content strategy at the end of this one, I'm figuring it out, changing things, experimenting and letting you come behind the scenes while I do.This is very much my stake in the ground for what comes next.Topics covered on changing my content strategy:Why I haven't been creating content consistently recentlyHow being known for consistency became wrapped up in my identityWhy I think content strategy has become so strategic that we're losing the human behind the brandThe pressure to make every post have a hook, purpose, CTA and perfectly engineered angleWhy I don't want to keep creating content a certain way simply because I know it worksWhat has been happening subconsciously as I've started changing something I've done for six yearsGiving myself space to decide what I actually want my personal brand to becomeBringing more of my life, thoughts, businesses, motherhood, opinions and behind the scenes into my contentMy bigger vision for bringing NLP, Hypnosis and subconscious work into more conversations, industries and roomsWhy I'm letting you watch me figure out what comes next rather than waiting until I have it perfectly worked outConnect with Rebecca Haydon:Apply to work with meCome say hi on Instagram | YouTube | Website

Nuestro presentador vuelve a quedarse solo frente al chat de Twitch. El extracto de la entrevista de Laporta en la COPE, rescatado seis meses después, sirve para volver a hablar de la limpieza en el deporte y de todo lo que rodea al caso Negreira. Pagos al vicepresidente del CTA durante años, una investigación que continúa abierta y nuevos movimientos judiciales que mantienen el caso en primera línea. Mientras tanto, el tratamiento mediático del Barcelona contrasta con la dureza con la que se analiza al Real Madrid. Y el Manchester City vuelve a poner el foco sobre la misma cuestión: las informaciones que apuntan a que la comisión independiente habría considerado probadas 114 de las 115 infracciones investigadas. Corrupción, medios y dobles raseros en una noche para hablar claro protagonizada por nuestro presentador: @alpr97 *Meritocracia Blanca no se hace responsable de las opiniones de sus colaboradores Nos podéis seguir en: Web: https://meritocraciablanca.com/ Twitter/Facebook: @MeritoRMCF Twitch: www.twitch.tv/meritocraciablanca

A key theme that emerged was the influence of hidden psychological triggers—such as trust, simplicity, placement of CTAs, and personalization—on driving purchases and conversions. The discussion explored why focusing on consumer outcomes, using keywords aligned with search intent, and maintaining clear, concise messaging at a 5th-grade reading level are essential for maximizing website conversion rates. Several points were raised, including the importance of fast-loading, visually optimized pages with above-the-fold CTAs, minimal form fields, and tailored button text, all of which can significantly improve user experience and reduce friction. Proven strategies such as benchmarking against industry conversion rates, budgeting to avoid impulse purchases, and making sites accessible were also highlighted, offering actionable insights for marketers and business owners aiming to enhance their digital sales funnels.Who Is This For?The conversation focused on business owners, entrepreneurs, marketers, and anyone seeking to increase online sales and improve their website conversions. It is especially relevant for those interested in understanding the hidden psychological triggers that influence consumer buying behavior. Whether running an e-commerce shop, developing landing pages, or offering professional services, these insights aim to help optimize the digital customer journey and drive measurable results.Key Moments & TimestampsIntroduction to Psychological Triggers & Setting the Stage 00:00:05The Importance of First 5 Seconds & Above the Fold Content 00:05:50The Power of Keywords and Messaging for Trust 00:17:29Impact of Simplicity: 5th-Grade Reading Level Copy 00:24:48Median Conversion Rate Benchmarks & Short Copy Benefits 00:30:33Importance of Above the Fold & CTA Placement 00:41:37Sales Cycles Based on Deal Size 00:47:13Budgeting to Avoid Buyer's Remorse 00:55:55Checkout/Lead Form Field Optimization 01:00:14Personalized vs. Generic Calls to Action 01:02:22Accessibility & Decision Fatigue 01:05:035 Key Points1️⃣ First Impressions Make or Break SalesA key theme that emerged was the importance of the first 5 seconds—60% of users won't scroll past the top of a page. If your hook isn't clear and outcome-focused, they bounce.You have FIVE SECONDS to show them their dream, not your bio. 06:122️⃣ Keep It Simple, Keep Them BuyingThe discussion explored the power of simple sales copy. Pages written at a 5th-grade level convert up to 110% better than 8th-grade+ text. Every extra syllable or convoluted word? That's friction, not persuasion. 25:463️⃣ Above-the-Fold Buttons = 317% More ConversionsOne concept discussed was the impact of “above the fold.” Place your #1 call-to-action before users need to scroll. This alone can boost conversions by 317%. Let them click before they have time to second-guess! 41:58For more support, listeners are encouraged to book a 30-minute discovery call, or subscribe to upcoming training and resources.4️⃣ Less Friction = More MoneySeveral points were raised, including the number of form fields at checkout. Reduce to five or less, and conversion rates climb 120%. Every extra field is a potential lost customer. 01:00:145️⃣ Personalize Your CTAsPersonalized Call-To-Action buttons (“Grab your spot”, “Claim your bag”) outperform generic “Buy Now” by 202%. The little words you choose make a BIG difference in how ready people are to say yes. 01:02:46Bonus: Trust Is the Real CurrencyA central piece: none of this matters without trust. Fast-loading pages, relevant keywords, clear copy—all build micro-trust. Lose it, and you'll spend forever (maybe never) getting it back. 17:23Takeaway:Optimize for brains, not just clicks.Capture dreams in secondsKeep everything simpleMake actions effortless, immediate, and personalAlways build trust firstFAQsQ: What is the most important area to optimize on a sales page?A: Above the fold content and CTA placement are crucial; keeping key messages and calls to action visible without scrolling can boost conversions by up to 317% 00:41:37.Q: How simple should my sales copy be?A: Aim for a 5th- to 7th-grade reading level; this increases conversions by 56%–110% over more complex copy 00:24:48.Q: What's the ideal number of form fields at checkout?A: Five or fewer; reducing form complexity can lift conversion rates by 120% 01:00:18.Q: Does button text matter?A: Yes, tailoring CTA text to the specific context or segment can improve click-through rates by over 200% compared to generic “Buy Now” buttons 01:02:22.Q: How can I avoid buyer's remorse for my customers?A: Encourage budgeting, avoid impulse purchases, and allow decision time to ensure purchases align with real needs 00:55:55.Action Steps for Favour Obasi-ikeReview Sales Copy: Ensure all web copy is written at a 5th-grade level or simpler 00:24:48.Audit CTA Placement: Place primary call-to-action buttons and benefit headlines above the fold on all major pages 00:41:37.Simplify Checkout Forms: Limit lead and checkout forms to a maximum of five essential fields 01:00:18.Personalize CTA Buttons: Replace generic button text with context-relevant phrases to boost engagement 01:02:22.Benchmark Conversion Rates: Compare landing page performance to the 6.6% median industry standard and adjust as needed 00:30:33.Align with Search Intent: Use transactional keywords in headlines and content for maximum conversion potential 00:17:29.Optimize for Accessibility: Ensure mobile and desktop experiences are easily navigable for all users 01:05:03.Educate Audience: Share budgeting and purchase decision frameworks to foster loyal, satisfied customers 00:55:55.Wondering which trigger could DOUBLE your sales? Start with your CTA and above-the-fold layout. The difference is immediate.Ready to Rank? Book Your SEO & Web Dev Services Today

Tayo Lusi joins Ash Cash inside the vault to break down how he went from struggling in tech with debt, low credit and limited income to building a cloud engineering career that paid him as much as $489,000 in a single year — and retiring from corporate America at just 28.His biggest lesson: the problem wasn't only debt. It was income potential.Tayo explains how cloud engineering, positioning, negotiation, job stacking, C2C contracts and AI helped him create more leverage. He also breaks down why AI doesn't automatically make you less valuable — if you know how to use it to learn faster, produce faster and solve bigger problems.In this episode:• How he went from help desk to $135K in 2 months • Scaling to $489K a year through cloud engineering • Ethical and legal job stacking • W-2 vs. 1099 vs. C2C • Why positioning can matter more than working harder • A student who received $1.5M in offer letters • How to negotiate salary without naming your number first • Why he believes AI can make skilled workers more valuable • What he would NOT spend the next year learning in tech • How he retired at 28 after investing 90–95% of his income • His step-by-step framework for learning high-income skills with AIResults discussed are Tayo's reported experiences and student examples. Compensation, job opportunities and investment outcomes vary and are not guaranteed.Connect with Tayo Lusi: Instagram: @tayolusiInside the Vault: @insidethevault InsideTheVaultShow.comHost: @iamashcash IAmAshCash.comABUNDANCE IS YOUR BIRTHRIGHT.Join Ash Cash and a community focused on building wealth, increasing income, strengthening your mindset, and creating a more abundant life:TheAbundanceCommunity.comTIMESTAMPS00:00 – It's not about working harder 01:11 – Ash Cash book CTA 02:12 – Welcome to Inside the Vault 04:32 – Meet Tayo Lusi 05:16 – $10/hour after earning a tech degree 05:35 – From $35K to $489K a year 06:29 – $70K debt and a 530 credit score 08:19 – Why he attacked income instead of debt 10:33 – “Make more money, work less” 10:49 – Discovering cloud engineering 11:00 – Help desk to $135K in 2 months 12:24 – His mentor tells him to double the goal 13:20 – Job stacking explained 14:21 – C2C contracts and leverage 17:30 – Your employer doesn't determine your worth 18:10 – Is employee loyalty outdated? 20:07 – What makes a skill “high leverage”? 22:43 – 10,000 applications to $1.5M in offers 23:11 – The truth about that $1.5M number 24:35 – How to position your resume 30:22 – “Don't look at the tree, look at the root” 31:20 – AI is coming for your job… or is it? 32:51 – How AI can make you more valuable 34:01 – A 2-week task done in 2 minutes 34:21 – Is learning to code outdated? 35:35 – His advice to a 22-year-old 39:30 – Urgency and priority change everything 40:40 – What he would NOT learn in tech right now 43:50 – The salary negotiation question to ask 47:28 – High income vs. actual wealth 47:43 – The 1% University wealth framework 48:46 – How he retired at 28 49:56 – How AI runs inside his company 58:29 – Step-by-step: how to make $500K a year 58:49 – Step 1: find the right cloud roles 59:17 – Step 2: use AI to build your curriculum 1:00:18 – Brand yourself for recruiters 1:01:05 – Optimize your resume and LinkedIn 1:02:43 – Final blueprint and call to action 1:03:26 – Closing the VaultAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

CTA intern David Streitmatter brings another message from the bottom of his heart!

Does commuter rail still describe what the service is becoming in many cities?Across the industry, the traditional model of carrying workers downtown in the morning and home again in the evening is evolving. At Metra in Chicago, that change is showing up in a fascinating way: total ridership remains below 2019 levels, but CEO and Executive Director Jim Derwinski says Metra now serves more unique passengers than it did before the pandemic.People are still riding. They're just riding differently.This week on Transit Unplugged, Paul Comfort takes the show aboard a Metra train in Chicago to explore another chapter in the continuing evolution of commuter rail—and what happens when a system built around the commute starts serving a much broader range of trips.Metra is responding by spreading service more evenly throughout the day, improving connections between lines and attracting more discretionary and weekend riders. Jim calls the strategy regional rail, part of a broader shift away from designing service almost entirely around traditional rush hours.But changing commuter rail in Chicago comes with some extraordinary operational challenges.Metra operates 11 lines and roughly 700 revenue trains a day at the center of the nation's rail network. Its trains interact with six Class I freight railroads and Amtrak, meaning more frequency and better connections also require navigating one of the most complicated rail environments in the country.Jim and Paul also look at the next chapter for the wider Chicago transit network through the new Northern Illinois Transit Authority (NITA). Metra, Chicago Transit Authority and Pace are moving toward greater regional coordination, with opportunities for integrated fares, fare capping, better multimodal connections and service that makes transferring between systems easier for passengers.Parts of Chicago's rail network still rely on air-powered switching technology dating to the 1930s. At the same time, Metra is preparing to test battery-powered trains and introduce a new generation of smart railcars—putting nearly a century of rail technology side by side on the same system.Jim also shares his own Metra story, from joining the agency as an electrician after serving in the Navy and working in freight rail to eventually becoming its CEO.In this episode:- Why the term "commuter rail" may no longer tell the whole story- How changing travel patterns are reshaping when and why people ride Metra- Why Metra has more unique passengers even as total trips remain below 2019 levels- What the shift toward regional rail looks like in practice- How Metra operates 700 daily trains in the center of America's freight rail network- Why frequency and better connections are critical to attracting new trips- How Metra, CTA and Pace could become a more integrated regional network00:00 Welcome to Transit Unplugged00:20 Meet Metra CEO Jim01:19 Riding the Train Live01:25 Metra Network Overview01:52 Sharing Tracks With Freight02:49 Chicago Rail Spiderweb03:07 Class One Railroads Explained03:21 Amtrak and Metra Yards03:41 Metra Origins and Subsidies04:02 Chicago Dispatching Challenges04:50 A2 Tower Time Capsule05:21 Union Station and Terminals05:58 Ridership Today and Peaks06:17 Post Pandemic Rider Shift06:37 Regional Rail Scheduling08:08 How Far Metra Reaches08:40 Transit Unplugged Promo Break09:13 NITA and System Integration09:50 Universal Fares and Capping10:21 Farebox Recovery and Funding11:35 Building Hubs and Frequency13:05 Commuter Rail Coalition View15:07 Jim Derwinski Career Story15:53 Future Expansion and New Tech17:08 Battery Trains and Smart Cars18:45 PTC and Operations Changes19:38 Old Towers to Remote Control20:27 NITA Timeline and Next Steps22:13 Wrap Up and CreditsCreditsHost and Producer: Paul ComfortExecutive Producer: Julie GatesProducer: Chris O'KeeffeProduction Assistant: Desmond GatesEditor: Patrick EmileAssociate Producer and Thumbnail Photo: Cyndi RaskinBrand Design: Tina OlagundoyeProduction Assistant: Desmond GatesTransit Unplugged is brought to you by Modaxo, passionate about moving the world's people.For more information, visit: www.Transit Unplugged.comDisclaimer: The views and opinions expressed in this program are those of the guests, and do not necessarily reflect the views or positions of Modaxo Inc., its affiliates or subsidiaries, or any entities they represent (“Modaxo”). This production belongs to Modaxo, and may contain information that may be subject to trademark, copyright, or other intellectual property rights and restrictions. This production provides general information, and should not be relied on as legal advice or opinion. Modaxo specifically disclaims all warranties, express or implied, and will not be liable for any losses, claims, or damages arising from the use of this presentation, from any material contained in it, or from any action or decision taken in response to it.

El Sanedrín de El Larguero con Antonio Romero, Antón Meana, Javier Herráez, Dani Garrido, Jordi Martí, Miguel Martín Talavera, Julio Pulido, Dani Garrido y Jesús Gallego. La resaca del derbi madrileño con el Tiempo de Revisión del CTA. El Doctor Ripoll valora la lesión de Fede Valverde. 

Locura en el entrenamiento de la selección española en Las Rozas. La resaca del derbi madrileño con el Tiempo de Revisión del CTA. Lamine Yamal sigue con la carrera mediática por el Balón de Oro. Entrevista a Pablo García y al capitán de la AD Ceuta, Carlos Hernández.

Dr. Ebonie Tillery joins Ash Cash inside the vault to break down how nurse practitioners can stop thinking of their license as just a qualification for a job — and start treating it like a business asset.After years of working long shifts, traveling, missing time with her son, and dealing with burnout, Ebonie started exploring 1099 contracting and remote healthcare opportunities.That decision changed everything.She says she went from earning about $110,000 a year in a traditional role to building multiple state licenses, stacking contracts, and earning $60,000–$80,000 in some months. Her turning point was realizing that more licenses could create access to more patients, more contracts, and more income. In this episode, Ebonie breaks down:• W-2 vs. 1099 nurse practitioner work • How she went from 4 licenses to 25 — and later 30 • Finding remote healthcare contracts • Why multiple state licenses can expand opportunity • Building a cash-based virtual practice • How nurse practitioners can work from home • Hiring other NPs as contractors • How non-medical business owners may participate in the business side of virtual healthcare • A student who went from 5 to 50 licenses and landed a government contract • Why nurses may be leaving money and time on the table • Transitioning from employee to business owner • Why mentorship still matters at every level • Starting a virtual practice for under $5K, according to EbonieOne of her biggest messages is simple: your degree does not have to trap you inside one job, one schedule, or one income ceiling.Ebonie is helping nurse practitioners rethink what ownership, flexibility, and financial freedom can look like.Healthcare rules, licensing requirements, business structures, and scope-of-practice laws vary by state. This episode reflects Ebonie's experience and educational perspective and is not legal, tax, medical, or financial advice.Connect with Dr. Ebonie Tillery: Dr. E The Virtual NP on Instagram, TikTok & LinkedInInside the Vault: @insidethevault InsideTheVaultShow.comHost: @iamashcash IAmAshCash.comABUNDANCE IS YOUR BIRTHRIGHT.Join Ash Cash and a community focused on building wealth, increasing income, strengthening your mindset, and creating a more abundant life:TheAbundanceCommunity.comTIMESTAMPS00:00 – Your income doesn't have to be capped 01:14 – Ash Cash book CTA 02:15 – Welcome to Inside the Vault 03:33 – Meet Dr. Ebonie Tillery 04:36 – 20 years in nursing 05:12 – From Brooklyn to healthcare 05:48 – Leaving home at 18 06:21 – COVID, divorce & burnout 06:56 – Working 12–14 hour shifts 07:33 – Discovering 1099 work 07:54 – W-2 vs. 1099 explained 09:24 – How to find 1099 contracts 10:16 – Why Ebonie prefers 1099 11:13 – Nurse practitioners can work from home 11:39 – Going from 4 licenses to 25 11:50 – Making $60K–$80K a month 12:49 – “My license is my business” 13:03 – Stacking multiple contracts 14:13 – More money and more time with her son 15:02 – Why she decided to teach other nurses 15:48 – The work behind getting licensed 16:05 – Seeing patients in 30 states 16:25 – Inside Virtual NP 16:42 – From contractor to practice owner 17:59 – How to start a virtual practice 18:25 – Building a cash-based practice 19:06 – Seeing patients from home 19:43 – Scaling past yourself 20:25 – Can a non-nurse own the business? 22:34 – Hiring NPs as 1099 contractors 23:23 – How AI may affect virtual healthcare 24:48 – Her “gold star” student 25:19 – Going from 5 licenses to 50 25:23 – Landing a government contract 25:34 – Student reaches about $800K for the year 25:54 – Why NPs are leaving money on the table 26:50 – The real roadblocks 28:03 – Nurses don't know their worth 29:11 – The mindset required to make the transition 29:54 – Ebonie's 3-day challenge 31:04 – “Start scared” 31:48 – Growing up in Brownsville 32:23 – Domestic violence, divorce & perseverance 33:22 – Push through the madness 35:06 – Can you work W-2 and 1099 at the same time? 36:17 – Why mentorship still matters 36:58 – Hundreds following her blueprint 38:20 – Building a community, not just a course 38:59 – Ebonie wants to build a university 39:21 – Creating uncapped income 40:03 – “What are you waiting for?” 41:21 – Do you need a doctor to start a virtual practice? 42:46 – More licenses, more opportunity 43:08 – Her 50-state licensing system 44:01 – What nurses learn in the 3-day challenge 44:34 – Startup cost for a virtual practice 45:28 – Connect with Dr. Ebonie 45:42 – Closing the VaultAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

El CTA, en su vídeo semanal de 'Tiempo de Revisión', ha explicado este martes su visión sobre varias de las jugadas más polémicas de la pasada jornada y, entre ellas, las del derbi madrileño. El comité asegura que Kang-In Lee debió ser expulsado por la entrada sobre Fede Valverde, pero también defiende que el Cuti Romero solo viera la tarjeta amarilla, y no la roja, en su pisotón contra Jude Bellingham. De hecho, el CTA aplaude la actuación del VAR en esa acción para corregir el error de identidad que había cometido Ortiz Arias, que en un primer momento le mostró la cartulina al jugador del Real Madrid.

El deporte del martes, con Jesús Gallego: baño de masas de la Selección en su primer entrenamiento tras el Mundial, el CTA explica las jugadas polémicas del derbi, parte médico de Fede Valverde, Champions femenina, Mundial de ciclismo...

El deporte del martes, con Jesús Gallego: baño de masas de la Selección en su primer entrenamiento tras el Mundial, el CTA explica las jugadas polémicas del derbi, parte médico de Fede Valverde, Champions femenina, Mundial de ciclismo...

Do you know the differences between a MRI, MRA, CT and CTA scan? By the end of this episode you'll understand the purpose and nursing considerations of each of these scans, and you'll be a better nurse for it. ___________________ ⁠Nursing School Survival Blueprint⁠ - Feeling overwhelmed or unsure how to approach nursing school? Download this free Blueprint to understand exactly what's working against you — and what to do instead. Straight A Nursing Study Resources⁠⁠ - ⁠Check out everything Straight A Nursing has to offer, including free resources and online courses to help you succeed!

Special Xero offer: Get 90% off for 6 months using this link: ⁠⁠https://referrals.xero.com/cubicle⁠⁠  Terms & Conditions apply. This is a free preview of a paid episode (52 min), exclusively available on our subscriber-only premium feed. Become a premium subscriber to tune into the full episode: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://cubicletoceo.co/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Questions about our premium podcast subscription? Send us a DM ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@cubicletoceo Can one content format have predictable virality? Marisa Twentyman, website copywriter and founder of Dirty Copy, grew her Instagram from 4,290 to 36,900 followers in a single year using carousels alone. After committing to a 30-day carousel posting challenge, Marisa had one post climb to 100k views. She reverse-engineered the pattern using engagement psychology, and since then has been able to predict when her carousels would do numbers (one of which hit 2.8M views - generating $7.6k organically!) Virality gets written off as vanity metrics, but when your visibility is paired with the right strategy, it will actually make sales. In this juicy conversation, Marisa shares her framework, hooks, and her hot take on why she doesn't always include a CTA so you can try this strategy for yourself. Connect with Marisa: Get Results like Marisa with her Viral Carousel course: https://dirtycopy.co/viral-carousels-course https://dirtycopy.co/ Dirty Chats Podcast: https://podcasts.apple.com/us/podcast/dirty-chats/id1826883045 IG: @dirty.copy If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag us ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@cubicletoceo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ so we can repost you. ⁠⁠⁠Subscribe to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠our premium feed⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ for case-study style interviews every Monday.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

Partner with Jay: https://www.jayschwedelson.com/contactㅤCheck out Jay Schwedelson's new book: Stupider People Have Done It All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ㅤSubscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletterㅤRegister for GuruConference (FREE + VIRTUAL!) https://www.guruconference.comㅤCheck out Eventastic (FREE + VIRTUAL!) https://www.eventastic.comㅤConnect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/Check out Jay's YouTube channel: https://www.youtube.com/@schwedelsonCheck out Jay's Instagram: https://www.instagram.com/jayschwedelson/Ask Jay anything: https://www.jayschwedelson.com/askㅤLeave a comment and follow the show, it really helps us out!ㅤFollow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray's newsletter at gotomillions.co for sharp, actionable marketing insights.ㅤLanding pages are where most marketing budgets quietly go to die, and the fixes are usually smaller than you'd think. Jay Schwedelson and Daniel Murray run through the specific things killing conversion rates right now, from the number of form fields you're demanding to the word sitting on your button. There's also a fairly involved detour into airplane hygiene that produces a new favorite word.ㅤBest Moments:(03:05) Every extra must-fill field on your form costs you 8% of your registrants(03:27) Social proof under the CTA works better when the number is oddly specific and the audience is named(04:30) One testimonial is enough, but "I loved it" does nothing compared to a hard percentage(04:47) Navigation bars on a landing page can cost you 30% of visitors who came ready to buy(06:29) Logos only validate if they match the size of company actually landing on your page(07:37) The word "submit" on a button, and what to write instead so people know exactly what they're getting

What happens when good people work inside a system that rewards the wrong behavior? In this episode of The CJ Moneyway Show(TM), CJ sits down with Jon Read, a two-time healthcare technology founder whose work connects entrepreneurship, product design, behavioral health, and human outcomes. Jon shares how moving repeatedly as a child taught him to enter unfamiliar environments, build relationships, and create games people wanted to play together. The conversation follows Jon to Brazil, where a motorcycle accident shattered his collarbone and left him vulnerable far from home. A stranger helped him return safely, a landlord drove him hours to a hospital, and a chance connection later opened an investor relationship. During rehabilitation, Jon built a simple tool to keep himself accountable to physical therapy. That tool became the seed of Keet Health. Jon also speaks candidly about the emotional reality of selling a company. The exit created freedom, but the building was the meaningful part. That realization, combined with the loss of friends to mental-health and substance-use struggles, helped move him toward Confidant Health and a more difficult mission. The episode's defining leadership lesson is simple: incentives reveal what an organization truly values. When volume is rewarded more than connection or outcomes, work becomes a math problem instead of a human experience. Jon and CJ explore how leaders can understand constraints, remove administrative friction, recognize quality, build guardrails, and design systems that teach the right behavior.CJ MONEYWAY MEDIA(TM) | PODCAST EDITORIAL INTELLIGENCE The supplied transcript ends at 30:00 during Jon's answer about recognition. The final mastered episode may contain additional discussion, including AI in clinical care, that must be reviewed before the release copy is expanded. Episode Key Takeaways Frequent change can become training in relationship-building and adaptability. A personal problem can expose a scalable opportunity when the founder observes the system around it. Authentic, unconventional tactics can open doors that standard playbooks miss. An exit can provide freedom without providing purpose; the journey may have been the real reward. Personal grief can become responsibility when it is converted into better access and better systems. People optimize around the incentives, metrics, and recognition an organization makes real. Leaders should test incentives for unintended consequences and gaming before scaling them. Not all recognition is financial; identity, peer respect, and proof of impact can shape performance. Guest Links and CTA Confidant Health: https://www.confidanthealth.com/ Provider network: https://www.confidanthealth.com/for-providers Jon Read on LinkedIn: https://www.linkedin.com/in/jonread Keet Health legacy site: https://www.keethealth.com/ Guest must confirm the preferred primary CTA, current title, tagged accounts, approved biography, and whether the audience CTA should serve patients, providers, partners, or employers. CJ Moneyway Audience CTA If this conversation made you question what your organization is really rewarding, share it with a leader who can redesign the system. Follow and subscribe to The CJ Moneyway Show(TM) for more purpose- driven conversations that build people, relationships, systems, and legacies brick by brick. CJ Moneyway Partner CTA Ready to strengthen your brand visibility, audience engagement, or media strategy? Connect with The Seidel Agency through the CJ Moneyway referral portal: http://theseidelagency.com/Referral Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Javier Tintó, Fernando Polo, Nacho Labarga, Antonio Sanz, Jorge Liaño y Pepe Pasqués han sido los tertulianos de este lunes en La Tribu, patrocinada por Sportium durante esta temporada, para analizar la victoria del Atlético de Madrid en el derbi, la polémica arbitral y las declaraciones de Mourinho contra el CTA.See omnystudio.com/listener for privacy information.

Javier Tintó, Fernando Polo, Nacho Labarga, Antonio Sanz, Jorge Liaño y Pepe Pasqués han sido los tertulianos de este lunes en La Tribu, patrocinada por Sportium durante esta temporada, para analizar la victoria del Atlético de Madrid en el derbi, la polémica arbitral y las declaraciones de Mourinho contra el CTA.See omnystudio.com/listener for privacy information.

Politicamente incorrectos e irreverentes por naturaleza. Pasión por el Real Madrid. Una vez más los esbirros del CTA se lucierón para perjudicarnos de nuevo, esta vez en el derbi en el Metropolitano. Analizamos la derrota ante el Atlético de Madrid en la septima jornada de LaLiga Negreira. Repasamos también el partido correspondiente a la sexta jornada ante el Elche en el Martinez Valero. Cerramos con la actualidad del Real Madrid Baloncesto, RM Castilla y RM Femenino. Participan: @HCFanego @Markomartiniere @MORENOAYALA1 @Datemus Presenta: @luismanper Podeis seguirnos en: X - @eldiariodemou Instagram - El Diario de Mou Ademas de vernos en YouTube podeis escucharnos en: Ivoox, Spotify, Amazon Music, Apple Podcasts y Deezer.

El derbi madrileño se zanjó con un 2-1 a favor del Atlético de Madrid, pero las posibles rojas a favor del Real Madrid y la expulsión de Dean Huijsen hacen que el debate en torno al nivel arbitral en La Liga siga abierto. Escuchamos las palabras de José Mourinho, que por primera vez en su vuelta al club blanco, su persona recuerda a la de su primera etapa en el club: críticas a los árbitros, al CTA… y el Cholo Simeone le responde. Como todos los lunes, barra libre con Antonio Romero, Miguel Martín Talavera, Antón Meana y Jordi Martí. Y Luis de la Fuente renueva como seleccionador de España hasta 2032 con un sueldo de 5 millones por temporada. Se ha anunciado hoy en un acto en la Ciudad de Deporte de Las Rozas en la previa a los partidos de la fase de grupos de la UEFA Nations League. El primer partido este sábado 26 a las 20:45 contra Inglaterra.

La rueda de prensa del Cholo Simeone tras la victoria del Atlético de Madrid en el derbi madrileño por 2-1 sobre el Real Madrid en el Metropolitano con respuesta directa a las palabras de José Mourinho criticando el arbitraje y la designación de Miguel Ortiz Arias por parte del CTA.See omnystudio.com/listener for privacy information.

Hospitals and clinics continue to face a central challenge: extensive cardiac testing still fails to deliver clear, consistent diagnostic answers, slowing decision‑making and creating downstream operational and financial strain. In this episode, Jim Hartman, Chief Commercial Officer at Cleerly, examines with host Marilie Fouché how AI‑driven coronary CTA analysis strengthens diagnostic certainty, streamlines workflows across radiology, cardiology, and the cath lab, and supports more defensible adoption decisions for clinical and operational leaders. The discussion highlights practical evaluation criteria — clinical impact, workflow efficiency, and financial return — that executives can use to assess whether advanced imaging technologies can be integrated and scaled within their organizations. This episode is sponsored by Cleerly. ​ Learn how to identify AI trends by tracking where venture funding is flowing, and by listening to how leading CEOs describe risk and competitive strategy, download our free PDF report, "3 Ways to Discover AI Trends in Any Sector" at emerj.com/ait1  

Where healthy living meets unforgettable travelCan you explore the world, enjoy incredible food and still stick to the healthy lifestyle you've worked so hard to build?In this episode of NHA Today, Dr. Stephan Esser sits down with Wanda Huberman, Executive Director of the National Health Association, and Lisa McCarl, RN, MS, CTA, of McCarl Travel, LLC, to explore how NHA is bringing plant-based living and unforgettable travel together.Lisa and Wanda take listeners behind the scenes of NHA's plant-based cruises, including the work that goes into coordinating with cruise line culinary teams, arranging private dining and making sure ships are prepared for the way NHA travelers eat. On some voyages, NHA chefs even work alongside the ship's culinary team to help bring the NHA approach into the kitchen.But the food is only part of the experience. These trips give travelers the opportunity to explore destinations around the world while connecting with people who share their commitment to healthy living. Wanda and Lisa share how friendships formed during NHA trips often continue long after everyone returns home.The conversation offers a look at cruises throughout the Caribbean, Europe, Asia, Alaska, Australia, New Zealand and beyond. Lisa also explains why many trips are planned years in advance, how the wait lists work and why joining one can still be worthwhile when a trip appears to be full.Wanda also shares a preview of NHA's land-based adventures, including upcoming trips to Rwanda and Botswana organized with World Vegan Travel. From wildlife encounters and hiking to cultural experiences, these trips offer even more ways to see the world while keeping healthy food, adventure and community at the center of the experience.If travel is on your wish list, discover what's ahead and how NHA is making it easier to explore the world without leaving your healthy lifestyle behind.Links & ResourcesExplore NHA Plant-Based Travel:https://www.healthscience.org/plant-based-travel/Join the NHA Whole-Food, Plant-Based Travel Facebook Group:https://www.facebook.com/groups/nhaplantbasedtravelConnect with Lisa McCarl, CTA, ECC, VTA | McCarl Travel, LLC:https://www.thetravelinstitute.com/agent/25665/Watch NHA Today on YouTube:https://www.youtube.com/@nationalhealthassociationFollow Dr. Stephan Esser on Instagram:https://www.instagram.com/esserhealth/Learn more about the National Health Association:https://www.healthscience.org/

What do you do when the job market keeps saying no - and what do you build when an entire industry is serving the wrong customer? In this episode of The CJ Moneyway Show(TM), CJ sits down with Anya Cheng, founder and CEO of Taelor. Anya shares how she entered the U.S. job market during the 2008 financial crisis with limited English and no easy path into marketing. She printed an alumni directory, made cold calls, traveled between major cities, found creative ways into conferences, and eventually turned competitive research into a proposal for a new digital service - with herself as the contractor ready to build it. That beginning led to a career across personalization, commerce, delivery, international expansion, and product leadership at organizations associated with Sears, Target, McDonald's, eBay, and Meta. Anya explains that smart teams are not persuaded by confidence alone. Leaders must make the logic visible: What is the goal? What is the hypothesis? What trade-off does the strategy make? What evidence would change the decision? Taelor applies that discipline to men's fashion. Its customer may want to look prepared for a job interview, date, presentation, or executive meeting without browsing thousands of products or managing laundry. AI and human stylists use fit, preference, occasion, behavior, quality, and feedback data to assemble coordinated outfits through a rental model. PAGE 5CJ MONEYWAY MEDIA(TM) | PODCAST EDITORIAL INTELLIGENCE The most important insight goes beyond clothes. AI generally learns from the past. A company's advantage comes from creating data competitors do not have and cannot easily buy. Taelor says it can observe preference without the same price distortion as e-commerce, learn garment durability through repeated cleaning, and connect customer feedback to brand partners designing future collections. Human stylists remain close to customers, train the system, and protect the trust AI alone may not yet earn. The supplied transcript ends at 30:00 during Anya's answer about building trust. Final release copy must be expanded or corrected only after the remaining source is reviewed. Episode Key Takeaways Rejection can become research when you study what the organization actually needs. A founder can create a role or product by proposing a solution before asking for permission. Customers may value time, confidence, and peace of mind more than the physical product itself. The strongest AI moat is often unique, continuously refreshed data rather than access to a general model. Observed behavior can be more reliable than what people claim about size, taste, or preference. Human experts build trust, interpret nuance, and surface needs that structured inputs miss. Circular systems can turn returns, cleaning, and reuse into quality intelligence. A clear hypothesis allows teams and investors to evaluate strategy without sharing the founder's intuition. Guest Links and CTA Taelor: https://taelor.style/ Membership options: https://taelor.style/pages/membership Anya Cheng on LinkedIn: https://www.linkedin.com/in/anyacheng/ Guest must confirm the preferred CTA, active promotional code, current pricing, service territory, current biography, and tagged social accounts before publication. Do not publish an older podcast code without Taelor's written confirmation. CJ Moneyway Audience CTA If this conversation made you rethink what gives AI a real advantage, share it with a founder or leader building the next generation of customer experiences. Follow and subscribe to The CJ Moneyway Show(TM) for more transformational conversations built on purpose, systems, relationships, and legacy. CJ Moneyway Partner CTA Ready to strengthen your brand visibility, audience engagement, or media strategy? Connect with The Seidel Agency through the CJ Moneyway referral portal: http://theseidelagency.com/Referral Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Google is sharing new images of what the inside of its headquarters in the Thompson Center will look like. The 17-story, wide-open atrium meant to evoke open government will remain, but with an updated look. Google says there will be shops, places to eat, space for seasonal events and access to the CTA inside the 1.2m square-foot-space originally designed by Helmut Jahn.

Google is sharing new images of what the inside of its headquarters in the Thompson Center will look like. The 17-story, wide-open atrium meant to evoke open government will remain, but with an updated look. Google says there will be shops, places to eat, space for seasonal events and access to the CTA inside the 1.2m square-foot-space originally designed by Helmut Jahn.

Google is sharing new images of what the inside of its headquarters in the Thompson Center will look like. The 17-story, wide-open atrium meant to evoke open government will remain, but with an updated look. Google says there will be shops, places to eat, space for seasonal events and access to the CTA inside the 1.2m square-foot-space originally designed by Helmut Jahn.

Send us Fan MailI want to talk about something that I think is one of the most misunderstood parts of Instagram marketing for small business owners. People come to me all the time saying: I am posting, I have a great offer, I know my audience, so why is Instagram not making me any money? And what I have found, after coaching hundreds of business owners, is that the answer is almost never what they expect. It is not a better hook. It is not more reels. It is not a new trending audio. It is almost always one of two things: either they do not have a clear path for people to take from their content to their offer, or they have the path but they are not showing people how to walk it. Today I am kicking off a two-part series on the key to actually making money on Instagram. Not just growing followers, not just getting views, but turning your content into consistent revenue.WHAT YOU'LL LEARN IN THIS EPISODEWHAT YOU'LL LEARN IN THIS EPISODE03:22 Why most business owners are missing a clear path from their content to their offer and what that costs them in revenue every single month07:45 What a customer journey actually is and how to map yours from total stranger to paying client13:10 The three types of content every Instagram account needs and why most people are only creating one of them19:38 How to use DM automation to turn your most popular content into an always-on lead generation system25:14 Why your call to action matters more than your hook and the most common CTA mistakes Elizabeth sees29:52 The Instagram profile audit: the five things your profile must do before any content will convert36:07 Your homework: map your own customer journey from first touch to paid offer in five stepsLINKS MENTIONEDHot Reels: My 12-month Instagram content lab. DM me the word HOT on Instagram @elizabethmarberryApply for a Complimentary Instagram Breakthrough SessionFree DM Automation Guide + 1 Month of ManyChat Free DM me the word LEADS on Instagram @elizabethmarberryFree Monetize Your IG GuideWORK WITH ELIZABETH MARBERRYApply for your FREE Instagram Breakthrough Session with ElizabethFree guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on InstagramFollow Elizabeth Marberry on Instagram, TikTok, Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

Welcome back to The Compete Mentality Podcast! Today is the day for the biggest announcement in the 11 year CTA history! Jordan and Courtney Delks have partnered with Trey and Cathryn Rohrman and today they talk about the vision of their partnership, where CTA has been and where it is going! CTA is your premier mindset training for high performers and exclusive basketball training for players with God Sized Dreams! 

Chicago police are warning CTA riders about a groping incident on the Blue Line. The department released pictures of the man they believe is responsible for sexually abusing a passenger in Wicker Park on Saturday, September 5th at about 6 p.m.

Chicago police are warning CTA riders about a groping incident on the Blue Line. The department released pictures of the man they believe is responsible for sexually abusing a passenger in Wicker Park on Saturday, September 5th at about 6 p.m.

Chicago police are warning CTA riders about a groping incident on the Blue Line. The department released pictures of the man they believe is responsible for sexually abusing a passenger in Wicker Park on Saturday, September 5th at about 6 p.m.

Work With Me To Scale Your Business: https://go.scalingwithsystems.com/Garrett-Carlock ———————————— Be On The Next Constraint Call: https://www.scalingwsystems.com/constraint-call-application ———————————— Watch Me Fix $1M+ Businesses Live: https://youtube.com/playlist?list=PLF-fSrHojCgG8V5-7AKVrKgcbtsd-BXti&si=kEOVnNFnLhhhDbYA ———————————— Join Our Team: https://www.scalingwithsystems.com/careers ———————————— In this episode of the Constraint Call, Ravi helps an AI Agency coaching business scale their funnel and fix churn Chapters: 00:00 The bottlenecks holding Garrett back 06:36 Lead flow, show rates, and founder-led sales 14:22 Auditing the booking funnel 18:05 Qualifying leads with actual sales data 19:52 Fixing the CTA and application experience 23:49 Why more views don't mean more booked calls 30:55 Reducing cancellations and no-shows 37:13 Simplifying offers and raising the price 39:48 Wrap-up and next steps

What happens when the plan you trusted—go to school, get a good job, and build a secure life—stops working without warning? In this episode of The CJ Moneyway Show(TM), CJ sits down with Ann Pells, entrepreneur, real estate investor, financial educator, and founder of LifeGiver Legacy. Ann shares the moment her husband arrived home with a pink slip while their three young children stood around her. With the family's only income gone, she began searching for ways to create greater control, resilience, and income beyond a single job. Ann explains the lesson her grandfather gave her at fifteen: 'can't' is not the final answer. The better question is 'How can I?' That shift leads the conversation into the importance of finding the right people, building teams, delegating responsibly, and learning from those who have already traveled the road. The conversation also reaches a deeper turning point. After Ann trusted the wrong people, lost what her family had built, and watched those people go to jail, she spent the next decade pulling back. Her conclusion is powerful: the greatest cost was not only the lost money—it was the ten years fear kept her from rebuilding with new partners. CJ connects Ann's story to faith, servant leadership, bigger rooms, parenting, and the Brick by Brick(TM) responsibility to turn hard-earned lessons into a shorter path for others. This episode is not promise of guaranteed financial outcomes. It is a conversation about possibility, recovery, wise support, and the courage to begin again. https://lifegiverlegacy.com/ Ann's current starting-point page: https://annpells.com/start-here Free ebook page: https://lifegiverlegacy.com/free LinkedIn: https://www.linkedin.com/in/ann-pells-10397615 Guest must confirm the preferred primary CTA, current title, social handles, and any offer language before publication. CJ Moneyway Audience CTA If this conversation helped you reconsider what is possible after a setback, share it with someone who needs a reason to begin again. Follow and subscribe to The CJ Moneyway Show(TM) for more transformational conversations with people who are Built For Purpose(TM), building success brick by brick. CJ Moneyway Partner CTA Ready to strengthen your brand visibility, audience engagement, or media strategy? Connect with The Seidel Agency through the CJ Moneyway referral portal: http://theseidelagency.com/Referral Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Every retail automotive decision maker must do this to improve the customer experience at their dealership. Shop for a car, call your store, click on the CTA's on your website. Put yourself in your customer's shoes to understand where your processes are lacking.

Drivers who use the Lake Shore Drive Bridge late at night or early in the morning need to be prepared for overnight closures -- starting at 10 PM, Thursday, September 10. According to 2nd Ward Alderman Brian Hopkins, the Chicago Department of Transportation will be conducting center break trimming and electrical testing on the bridge over the next week. Closures will run every night from 10 PM to 5 AM with the work expected to wrapped up by 5 AM Thursday, September 17, 2026. During the closures, traffic will be rerouted via E. Wacker Drive, N. Columbus Drive, and E. Illinois Street. CTA bus routes #134, #135, and #136 will also follow this reroute, but no stops will be affected. CDOT has not indicated if the bridge work is routine or was prompted by last the heat-related malfunction that prevented the bridge from closing for several hours on Wednesday, September 2.

What happens when the bus can actually beat the car?In this episode of Transit Unplugged, Paul Comfort sits down with Melinda Metzger, Executive Director of Pace Suburban Bus, for a conversation recorded at Pace's ADA headquarters in downtown Chicago.Melinda has spent 42 years at Pace, beginning as a summer intern and eventually working her way through planning, operations, procurement, and executive leadership. She takes Paul inside an agency that now serves 274 communities across a six-county region with fixed-route buses, express service, Pulse rapid transit, vanpools, on-demand transportation, and one of the largest paratransit operations in the country.They explore some of Pace's most successful innovations, including traffic signal priority, real-time rider information, Van Go first- and last-mile service, and Bus on Shoulder—an approach that lets Pace buses move around congestion on Chicago-area expressways and has helped drive dramatic ridership growth on participating routes.Melinda also discusses Pace's role in providing regional ADA paratransit, why improving accessibility can make transit better for everyone, and how the agency is approaching the transition from the Regional Transportation Authority to the new Northern Illinois Transit Authority.Finally, Melinda reflects on four decades of change at Pace, the employees and customers who have shaped her career, and the legacy she hopes to leave as the agency expands its facilities and continues its transition toward zero-emission buses.In this episode:- Why frequency, speed, and reliability can bring riders back to transit- How Bus on Shoulder helped transform ridership on Pace routes- What it takes to provide thousands of paratransit trips every day across Chicago and its suburbs- How Pace uses technology to make service more predictable and easier to use- What the creation of the Northern Illinois Transit Authority could mean for regional fares and coordination- How vanpool, Van Go, and on-demand services are solving first- and last-mile challenges- Melinda's journey from summer intern to Executive Director- The investments in facilities, training, and electric buses shaping Pace's next chapter00:00 Welcome to Transit Unplugged00:00 Welcome to Transit Unplugged01:07 Inside Pace ADA HQ01:12 Inside Pace ADA HQ01:25 Paratransit Scale and Partners01:25 Paratransit at Scale02:03 Taxis and Rideshare Partners02:21 42 Years at Pace02:21 42 Years at Pace02:34 From Intern to Leader02:34 From Intern to Leader03:05 RTA Split and Pace Growth03:05 RTA Split and Pace Growth04:06 What Pace Operates Today04:06 What Pace Operates Today04:51 How Pace Fits Chicago Transit04:53 Regional ADA for Chicago05:14 RTA to NITA Transition05:14 RTA to NITA Transition06:07 Embracing Change Culture06:07 Embracing Change Culture07:18 Why the Name Pace07:18 Why the Name Pace07:33 Working with CTA and Metra07:33 Working with CTA and Metra08:58 Customer Focus and More Service08:58 Customer Focus and More Service09:37 Signal Priority and Real Time Tech09:37 Signal Priority and Pulse Tech10:42 Real Time Info for Riders10:56 Rider Tools and Better Signage11:58 Break and Show Promos11:58 Break and Show Promos12:38 Accessibility as a Civil Right12:38 Accessibility as a Civil Right13:40 Dial a Ride and On Demand Options13:40 Dial a Ride and On Demand15:52 Bus on Shoulder Success15:52 Bus on Shoulder and Innovation17:26 Vanpool and Van Go Programs19:05 Transit App Integration20:05 Legacy Facilities and Electrification20:05 Legacy and What's Next22:20 Facilities Training and EV Future24:11 Final Thanks and Sign OffCreditsHost and Producer: Paul ComfortExecutive Producer: Julie GatesProducer: Chris O'KeeffeProduction Assistant: Desmond GatesEditor: Patrick EmileAssociate Producer: Cyndi RaskinBrand Design: Tina OlagundoyeProduction Assistant: Desmond GatesCamera: Jaime CuadraSecond Camera: Sophie CuadraTransit Unplugged is brought to you by Modaxo, passionate about moving the world's people.For more information, visit: www.Transit Unplugged.comDisclaimer: The views and opinions expressed in this program are those of the guests, and do not necessarily reflect the views or positions of Modaxo Inc., its affiliates or subsidiaries, or any entities they represent (“Modaxo”). This production belongs to Modaxo, and may contain information that may be subject to trademark, copyright, or other intellectual property rights and restrictions. This production provides general information, and should not be relied on as legal advice or opinion. Modaxo specifically disclaims all warranties, express or implied, and will not be liable for any losses, claims, or damages arising from the use of this presentation, from any material contained in it, or from any action or decision taken in response to it.

Chicago police have released photos of a man they're looking for in connection to an attack on a CTA red line train in Edgewater. The images show a man wearing a security cap with a blue jacket over a yellow work vest and dark pants. Police say just before 7pm on August 25th, while a redline train was in the 1100 of West Granville Avenue, the suspect approached a passenger, maced the victim and then punched them in the face while making antisemitic comments. Anyone with information about the suspect or the attack can contact Mass Transit Detectives at 312-745-4447 or submit an anonymous tip at CPDTIP.com and use the reference RD# JK-387428.

Introducing new values doesn't change culture. New conditions do. In this episode of HR Superstars, Karina Young speaks with Paula Brockwell, founder and lead psychologist of The Employee Experience Project. They discuss why culture is something you design, not declare, and why so many culture initiatives stall six months after the big announcement. There's no single definition of a good culture, only the one that's right for your business. To find it, Paula shares how HR teams should build change around what the business needs right now, not an aspirational version years away. From there, she breaks down why getting specific about non-negotiables matters and how organizations can shape the conditions that actually drive behavior. You'll learn: Why building the conditions for change matters more than the change itself How to get your leaders to model what you're asking for Why slowing down on AI transformation can be the fastest path forward Join us as we discuss: (00:00) Meet HR Superstar: Paula Brockwell (03:17) Aspirational culture goals set leaders up to fail (10:26) Why unwanted behaviors flourish (14:47) Change fails without fixing the system first (16:46) Turning leaders into true enablers (23:33) The psychological contract between employer and employee (31:13) Why AI transformation needs a pause before scaling (33:41) How to pick the right cultural mode for your business Resources: For the entire interview, subscribe to HR Superstars on Spotify, Apple Podcasts, or YouTube, or tune in on our website. Original podcast track produced by Entheo. Listening on a desktop & can't see the links? Just search for HR Superstars in your favorite podcast player. Hear Karina's thoughts on elevating your HR career by following her on LinkedIn: https://www.linkedin.com/in/karinayoung11/ Download 15Five's HR Leader's Guide to Reducing Regrettable Turnover: https://www.15five.com/resources/ebook/guide-to-reducing-regrettable-turnover?hsLang=en?utm_source=podcast&utm_medium=podcast&utm_campaign=Q4_2025_CTA&utm_content=turnover For more on maximizing employee performance, engagement, and retention, click here: https://www.15five.com/demo?utm_source=podcast&utm_medium=podcast&utm_campaign=Q2-Podcast-Ads&utm_content=Schedule-a-demo Paula Brockwell's LinkedIn: https://www.linkedin.com/in/paulabrockwell/ The Employee Experience Project: https://theexproject.com/

My guest today is Jared Dillian—former Lehman Brothers index-arbitrage and ETF trader, founder of the 18-year-old professional market letter The Daily Dirtnap, registered CTA, author of seven books, and an unusually multidimensional market thinker whose work joins macro trading, practical personal finance, risk control, writing, mental health, and electronic music.Today, are we talking about his new book The Awesome Portfolio, a simple, stress-free approach to investing.Episode Sponsor: Fiscal AI is a modern data terminal that gives investors instant access to twenty years of financials, earnings transcripts, and extensive segment and KPI data—use my link for a two-week free trial plus 15% off: https://fiscal.ai/talkingbillions/Jared unpacks the origin of The Awesome Portfolio — born from testing model portfolios with a subscriber-turned-advisor, later validated by Nick Maggiulli's own optimization research.Core thesis: "to make people make stupid decisions" is, in Jared's telling, the whole purpose of volatility — Vanguard's own data shows investors rarely capture the returns their funds actually post.Vanguard's "advisor alpha": simply having someone stop you from trading boosts returns by 3%. But Jared argues even a good advisor can't erase the stress of a 50% drawdown.The Awesome Portfolio's worst-ever year: down 12%, versus an 89% max drawdown for the S&P since 1929. "Drawdowns affect psychology."The "life hedge": your job and the market tend to move together, amplifying your life's volatility. The ideal hedge would move opposite — nothing fully does.Risk of ruin, via a $300M Powerball thought experiment: "wealthy people think about the risk of ruin and middle-class people don't."Reflexivity: the top 7 stocks make up 35% of the index, so buying the index means buying concentration.The five 20% slices — stocks, bonds, gold, cash, real estate — rebalanced once a year, deliberately simple.Why crypto got cut: even a small Bitcoin allocation would dominate investor attention and undercut the whole stress-free premise.Stress-tested against a literal nuclear war, Jared still can't find a scenario where all five assets fail together.Closing candor: "Books succeed when they tell people things they already believe" — which is why he expects pushback, not a bestseller.Podcast Program – Disclosure StatementBlue Infinitas Capital, LLC is a registered investment adviser and the opinions expressed by the Firm's employees and podcast guests on this show are their own and do not reflect the opinions of Blue Infinitas Capital, LLC. All statements and opinions expressed are based upon information considered reliable although it should not be relied upon as such. Any statements or opinions are subject to change without notice.Information presented is for educational purposes only and does not intend to make an offer or solicitation for the sale or purchase of any specific securities, investments, or investment strategies. Investments involve risk and, unless otherwise stated, are not guaranteed.

Niels Kaastrup-Larsen and Yoav Git examine why trend following continues to endure despite decades of changing markets and persistent skepticism. They revisit AQR's 137-year study of trend following, exploring diversification, volatility scaling and the behavioral and economic forces behind persistent trends. The conversation also turns to the mechanics of commodity markets, using the 2020 oil collapse to show how inventories, storage capacity and forced futures rolls can produce extreme price moves. Along the way, they discuss investor trust, systematic risk intervention, CTA implementation and why understanding market structure matters just as much as building the signal.-----50 YEARS OF TREND FOLLOWING BOOK AND BEHIND-THE-SCENES VIDEO FOR ACCREDITED INVESTORS - CLICK HERE-----Follow Niels on Twitter, LinkedIn, YouTube or via the TTU website.IT's TRUE ? – most CIO's read 50+ books each year – get your FREE copy of the Ultimate Guide to the Best Investment Books ever written here.And you can get a free copy of my latest book “Ten Reasons to Add Trend Following to Your Portfolio” here.Learn more about the Trend Barometer here.Send your questions to info@toptradersunplugged.comAnd please share this episode with a like-minded friend and leave an honest Rating & Review on iTunes or Spotify so more people can discover the podcast.Follow Yoav on LinkedIn.Episode TimeStamps:00:00 - Introduction and what's on Yoav's radar01:54 - Why investor relationships are ultimately built on trust06:36 - CTA ETFs, strategy changes and investor transparency10:55 - Multi-strategy funds and the cost of complexity12:36 - TTU competition winners and the August trend update16:14 - Global rates, Japan and opportunities beyond U.S. bonds19:07 - August performance and the Trend Barometer21:09 - Correlation, volatility and how CTAs manage portfolio risk25:09 - Human intervention inside a systematic investment process29:40 - Where different commodity market participants operate31:44 - Revisiting 137 years of evidence for trend following38:30 - Has trend following performance actually deteriorated?43:58 - Why diversification is fundamental to trend following51:16 - Oil squeezes, storage and the mechanics of commodity markets58:00 - Carry, inventories and oil price elasticity01:04:36 - What really caused oil prices to turn negative in 202001:09:40 - What commodity market structure teaches trend followersCopyright © 2025 – CMC AG – All Rights Reserved----PLUS: Whenever you're ready... here are 3 ways I can help you in your investment Journey:1. eBooks that cover key topics that you need to know about In my eBooks, I put together some key discoveries and things I have learnt during the more than 3 decades I have worked in the Trend Following industry, which I hope you will find useful. Click Here2. Daily Trend Barometer and Market Score One of the things I'm really proud of, is the fact that I have managed to published the Trend Barometer and Market Score each day for more than a decade...as these tools are really good at describing the environment for trend following managers as well as giving insights into the general positioning of a trend following strategy! Click Here3. Other Resources that can help youAnd if you are hungry for more useful resources from the trend following world...check out some precious resources that I have found over the years to be really valuable. Click HerePrivacy PolicyDisclaimer

What if cardiovascular disease could be identified before traditional warning signs appear?In this episode of the Wise Divine Women Podcast, Dana Irvine speaks with Dr. James Thompson, cardiovascular radiologist and specialist in advanced cardiac imaging, about the rapidly evolving role of artificial intelligence in heart health, cardiovascular prevention, and early detection.Heart disease remains a major health concern for women, yet during perimenopause and menopause, cardiovascular health can sometimes be overshadowed by conversations about hormones, weight, breast health, sleep, and other symptoms.Dr. Thompson explains why cardiovascular disease often begins much earlier than people realize and how newer imaging technologies, including coronary CT angiography (CTA) combined with artificial intelligence, are helping physicians identify and characterize plaque with greater precision.In This EpisodeHow AI is transforming cardiovascular imagingWhy cardiovascular disease can develop silentlyWhy prevention needs to begin earlier in lifeThe difference between a calcium score and coronary CTAWhy a calcium score of zero does not completely rule out diseaseCalcified versus non-calcified plaqueHow plaque may begin forming in the 20s, 30s, and 40sHow AI can help quantify plaque and inflammationWhy women may experience cardiovascular symptoms differentlyThe connection between inflammation, metabolism, and heart healthCalcium Score vs. Coronary CTAOne of the most important distinctions in this conversation is the difference between a coronary artery calcium score and coronary CTA.A calcium score identifies calcified plaque. Dr. Thompson explains that coronary CTA provides a more detailed view of the coronary arteries and can identify both calcified and earlier non-calcified plaque.As he shares:“A calcium score of zero does not fully mean that you do not have coronary artery disease.”Understanding this difference may become increasingly important as cardiovascular medicine moves toward earlier identification and prevention.Women & Cardiovascular HealthWomen do not always experience the symptoms traditionally associated with heart disease. This makes awareness, personal risk factors, and communication with healthcare providers especially important.Dr. Thompson encourages listeners to understand that heart disease is not simply a condition of older age. Earlier awareness may provide more opportunity to address modifiable risk factors before cardiovascular disease progresses.Learn MoreLearn more about Dr. James Thompson's work and advancements in preventative cardiovascular imaging at:https://preventi.ai/For support with hormones, metabolism, breast health, digestion, cardiovascular wellness, and whole-body health, visit DanaIrvine.com and book a Health Clarity Call.AI in cardiology, artificial intelligence in medicine, cardiac imaging, women's heart health, heart disease prevention, cardiovascular health, coronary CTA, cardiac CTA, calcium scoring, non-calcified plaque, vulnerable plaque, coronary artery disease, early heart disease detection, cardiovascular screening, menopause heart health,

Parry Headrick, Founder of Crackle PR, is helping B2B technology companies offer LLM-digestible messages through earned media, human-centered writing, and strategic communication. Driven by the belief that where people start does not determine where they finish, Parry has built an empathetic, senior-led agency that works exclusively with good companies and empowers its people to share their expertise openly.  In this conversation, Parry introduces The LinkedIn Cheat-code Framework: Post every day, Tap into news stories, Weave in audience impact, and No-CTA. He explains how consistently sharing valuable ideas and expecting nothing in return helped him build an audience, generate most of his leads through LinkedIn, and shorten the sales cycle from three months to one week. Parry also discusses how LinkedIn thought leadership creates a virtuous cycle of earned media and LLM citations, why websites and PR content must be readable by both humans and machines, and how a senior-led agency can scale without sacrificing quality. He also shares why human writers will become more valuable as AI-generated content creates a growing sea of sameness. — Offer LLM-Digestible Messages with Parry Headrick  Good day, dear listeners. Steve Preda here with the Management Blueprint Podcast, and my guest today is Parry Headrick, the Founder of Crackle PR, a B2B tech public relations agency that works with good companies only. Crackle PR is a senior-led B2B tech PR agency built for the LLM era, where earned media is no longer just a brand builder, it is the vital infrastructure that feeds foundation models. Parry, welcome to the show.  It’s a pleasure to be here. Thanks for having me.  Well, it’s great to have you, and you are all about LLMs and how to get through the AI filters, which is relevant for all of us. But before we jump in, I’d like to ask you my $64,000 question. What is your personal Why, and how are you manifesting it in Crackle PR?  Yeah, that’s a good question. And I haven’t really been asked that question in that way before, but if I had to nail the answer, it would be this. So I started out with humble beginnings. My family didn’t have any money really to speak of. We wore secondhand clothes. It was the typical scratching and clawing our way up story. And I had a difficult childhood with divorces and everything, and I ended up getting kicked out of high school. Seventh grade was the last grade I actually completed. I was kicked out of two different schools three different times.  And the last time I was dismissed, I was told by the principal that I would have a long life working at McDonald’s. It was a real dagger that he put in my heart as he showed me the door. And I just thought at that point that didn’t seem like something that someone in power should say to someone who had none. And that kind of informed everything that I’ve done since, including being a reporter where I covered stories trying to afflict the comfortable and comfort the afflicted, all the way into how I’ve tried to create an agency that is predicated on doing it with empathy.  And we have an ironclad no-assh*les policy. I hope you don’t mind the swear there. That means internally and externally. We won’t work for jerks, and we won’t tolerate brilliant jerks that work with us because that tends to be very cancerous for an organization. So that’s the Why, is where you start doesn't really dictate where you finish, and I'm determined to prove that that's the case.Share on X  Yeah. I love it. And that’s one of the benefits of being in business for yourself. You can select your own clients. You don’t have to accept the ones that you don’t like. But few people actually put a stake in the ground and actually declare it, right? It’s harder to do it than to just make some compromises.  Yeah.  So tell me about Crackle PR. I really like the name of Crackle PR. I kind of sense what it might mean, but why don’t you explain how you came up with this?  Well, good question. I like these layups you’re giving me here. So I started Crackle during the pandemic, actually, when most of us were staring at the walls of our home thinking, “What the heck is going on?” There were riots in the streets. People couldn’t go anywhere, and it was really this sort of just dark malaise that covered the world. And it was that time that I thought, “What if I were to start a PR agency that is the antithesis of the large ones that I had built?”  So prior to Crackle, I had built a couple of the largest privately held tech PR agencies in North America. The models at these large agencies, as you probably know, are very hierarchical, where you trot out the Parrys of the world and the VPs, and then the model demands that you have most of the work done by juniors because that’s how you make the money. And I thought, what if we just, instead of trying to get big at all costs, what if we instead had a very prescriptive model where, instead of paying for offices in Manhattan and San Francisco, what if we just put that money into our talent and had a senior team that did the work, and we didn’t have a whole bunch of overhead? Wouldn’t that be cool?  And what if we also, as I just mentioned, don’t work with any jerks, and we work just with companies that are good people doing good stuff? And that was the true north for the company to start. And so we’ve been very fortunate in the intervening years. We now have 15 full-time employees, another five consultants. We’re hiring prescriptively and slowly. We don’t want to grow for the sake of growth. And we have clients all the way from seed rounds of funding to publicly traded companies. We really run the gamut. It's a B2B tech PR shop primarily.Share on X  But I always thought that the bad people need more PR than the good people.  Well, they may, but we’re not here to put lipstick on pigs. I had somebody that told me in my life one time that you don’t get into the mud with the pigs because the pig will love it, but you’ll both get dirty. And that’s not a game I’m looking to play. So I didn’t actually answer the question about Crackle itself. So the idea was that during that dark, dark time—COVID, riots, craziness everywhere. We wanted to represent a bit of goodness in the world. So I just pictured the world being this heap of ashesShare on X and under those ashes was a little spark, a little crackle of life, a little ember of goodness that was going to come out of all this. And that was really the impetus for the name, and it’s really guided the true north of the company.  Love it. That’s really fun. And your hat looks good, too.  You see the little spark, the little crackle right there?  I see it. Yeah. It’s like a Christmas cracker. So, okay, this podcast is called Management Blueprint because we are looking for, or I’m looking for, frameworks that people came up with, that they stumbled upon, which other listeners might apply to their business. So what’s a framework that you could share with us which can be explained in three to five steps that helps you get an insight or communicate better or organize better, something that helps you be more effective?  Yeah. So this may not be a big surprise. Some of your listeners may follow me on LinkedIn. LinkedIn is my cheat code. When I first started this business, I went to LinkedIn with my full self.Share on X Determined to tell everyone the good, the bad, the ugly about the industry that I’m in, which is public relations. And a surprising thing happened. At the time, there weren’t a lot of people kind of being truth tellers in their respective industries. But I stuck to that same framework, speaking truth to power, which goes back to my Why.  An interesting thing happened, which is I tended to get a bunch of followers really quickly, and they would DM me saying, “Finally, someone’s just saying it like it really is in the industry. Finally, someone is lifting back the curtain. Finally, finally, finally.” And so I just doubled down on that approach. And so fast-forward to today, I have 82,000 followers on LinkedIn. The majority of my business comes in through DMs on LinkedIn from them having read my posts, my thoughts.  And by the time they actually come to me, they already have a good sense for my ethos, how I think, how I operate, that I work with good companies only. They know me. So the vetting process is 75% of the way done by the time they ever reach out. So that’s the cheat code. I’ve shortened the sales cycle from my old world being three months down to a week. If we have a phone call, we put together a quick proposal, and then it’s done because they are already looking to hire me when they reach out. So that’s the framework, that’s the cheat code, that’s the hack, and it’s applicable to just about any industry.  Okay. So I love it. So let’s break it down. So how do you create this effect where people pick up the phone or DM you and within a week sign you up? What is the process?  Yeah. So the process is just I post literally every day of my life. Maybe weekends I’ll take a break, it depends. But every work weekday I am posting. It is not a nice-to-have, it is a mission-critical function of Crackle PR. I would say up until recently, about 90% of my leads came in through my commentary and writing and posting on LinkedIn.  And it's really me just sharing everything that I know, including commenting on the news of the day tapping into the zeitgeist about issues that are happening from a public relations standpoint, and sharing real-time thought leadership across my…Share on X And so it’s not a simple process of, like, I do A and then B. It’s really more like, what’s happening today? What’s a story that I should tell and comment on today? And then how is that going to positively impact my key audiences?  I’m always doing it with the intent to simply share value and expect nothing in return. I almost never ask for anything. Occasionally I’ll say, “Hey, does anybody know a good account manager?” But I’m not out there selling my wares on LinkedIn. I’m very simply ungating my brain and letting everyone have access to it, and the right people find me at the right time.  Love it. Love it. So the four steps I heard were: post every day, tap into the zeitgeist or the story of the day, how to impact your key audience, so essentially the story and how can you turn it into something that helps people, and no CTA at the end.  That’s right.  Yeah. Love it. That’s a great framework.  Yeah. It’s great. And you know what’s interesting is that it’s multifaceted in the sense I’ve told you already that the majority of my business comes from LinkedIn, okay? Because I share what I know. It’s thought leadership in real time, and it’s a captive audience. The byproduct of that is interesting, which is that I am constantly written about in the news by, like, The Guardian, the Wall Street Journal, you name the publication. Because they’re finding me on that platform and reading what I have to say and reaching out for comment to expand on those ideas.  So it's got this virtuous cycle where, as a PR guy myself, it's interesting that I'm putting thoughts out into the world and I'm attracting earned mediaShare on X which is the coveted thing that all of the LLMs I talk about rest on, because 82% or something of citations across LLMs come from earned media. So it’s a really virtuous cycle that I’ve stumbled upon and that I’m trying to refine and hone over time.  So basically, you’re drinking your own Kool-Aid. Yeah. Sometimes I wonder, a lot of marketing agencies, they sell marketing, but they are not able to market themselves well.  “The cobbler’s children have no shoes” is the common expression.  Exactly. But you are the cobbler’s child who found a pair of shoes, and this is actually doing what you’re preaching others should do. So that’s kind of very, very counterintuitively intuitive.  Well, just to add on that quickly. So public relations, we’re about promoting and publicity and all of that. The bizarre irony is that the vast majority of people who are great at writing, great at promoting, like me, don’t post on LinkedIn. They’re not sharing their thoughts out there. They’re not doing what they were born to do, which is a really fascinating thing.  And I think part of it is where they work and they’re afraid they’ll say the wrong thing or maybe lose a client or whatever it may be. But my idea is, and I tell my team this, my staff this, is like, “I want you out there sharing how smart you are every single day. I’m under no illusions that you’ll be with me until the end of your life, okay? But while you’re with me, I want you sharing what you know, the good, the bad, and the ugly about our industry, because that’ll help you gain a brand, and it’ll help me attract an audience.”  It’s a win-win. So I wish more people had that mindset where they weren’t stingy about who has a voice but rather empowered everyone across the organization to use that voice for the better of the organization and for themselves.  Yeah, but it takes discipline to write every day. It’s not easy. It’s not easy at all. It’s easier for others than some. I mean, I was a journalist. I came up writing, so for me, it’s just a natural thing, and most PR people are writers. So you’d think it would be pretty easy for us because we write every day for our clients, but I would say probably 85-plus percent of the people in my profession are either afraid or don’t have time or just don’t want to do it, and I just think it’s a shame. They’re leaving a lot of at-bats on the field.  No, absolutely. Absolutely. So you kind of half answered my question that I’m going to ask, but I’m going to ask it anyway because I’m curious about other aspects to it. So what drives growth in your business?  Yeah. So if you asked me this six months ago, I would’ve said primarily it’s LinkedIn and referrals. Today, I’m happy to report that it’s referrals and LinkedIn, and also my optimized website, my website that’s optimized for the LLM era. Again, another example of eating my own dog food here, where I’m making my website readable both to humans and the machines that cite, and I’m preemptively going after the earned media pieces that will then fuel citations for my company and for my website.  So again, I’m trying to create this flywheel here, and I think I’ve been pretty successful so far. I would argue probably among the most successful in PR agencies, where I’m feeding the beast constantly and prescriptively doing so, so that my website, my LinkedIn work, my earned media hits all effectively get scraped and cited by these LLMs, which is the future of search, obviously.  Yeah.  I still use Google occasionally, but even Google is just the AI explanation up top. You’re not even going down, scrolling anymore. You’re just getting the quick explanations. And so everything is headed that way, and I think that being a first mover on that front is particularly important. And I think any marketer that is not looking at the LLM landscape as the next great frontier is missing the boat.  Oh, yeah. I love it. So how do these LLMs work? Do you have an insight, a deeper insight as to how to create these quotes or how to show up? Is it just writing every day, making original posts, or is there more to it?  There’s a bunch of things, and this could be a topic for a podcast in and of itself, but I’ll just talk in basic terms to not have your audience’s eyes glaze over. It used to be that, for example, we would write in PR a press release that was very narrative in structure. X company today announced, and the CEO is proud, and all of that kind of stuff. And then that was used to then go pitch the media.  Well, the LLMs are scraping these press releases now, and what you want to try and do is make it as easy as possible for them to lift the essence of that informationShare on X in an attributable way to the author or the company that is in question here. So it’s about making it digestible and ingestible for the LLMs, and there’s a variety of techniques and tricks that you can do this with, and your audience can do a quick search and find those tricks. But there’s a whole playbook now about how to do that, and it’s not even just things like press releases, but it’s how you structure your bylined articles that you place, and it’s how you frame your conversations with reporters so that you’re saying things in such a way that the LLMs will ingest these and then in turn cite these for respective audiences.  And by the way, whether it’s Gemini, ChatGPT, all these different models, they all look for different things. So some of them rely heavily on places like Reddit. Some of them rely heavily on places like YouTube. Some of them ingest things more frequently than others. So there’s a whole cornucopia of things that has to be done if you’re really going to dial it in because no two LLMs are alike, and they value different things, and they weight them more heavily. So it really is a science, more so than an art form, which is what I think PR is largely known to be, more of an art form.Share on X  Yeah. Yeah. So at the beginning of this conversation, you shared that you have been part of big PR companies, and you wanted to do it differently. You wanted to have a senior people-heavy agency where, I guess, people get straight from the horse’s mouth what they want to have. So is this model scalable? And if so, how?  Yeah, it is scalable. And I think there’s a distinction. So when I say senior talent, I’m not talking about only VPs. So we have account directors, we have account managers, we have senior account executives. So they’re a little further down on the scale.  But what we don’t have is interns and account coordinators and the very earliest players. So everybody has at least four to five years of experience on the team. And so in that sense, it is scalable, provided that the minimum retainers are sufficient. So we have a $12,000 minimum monthly retainer, and that’s very intentional because we know what we need to do to be able to be profitable and to continue to hire and scale, to your point.  So yeah, it is scalable, but it takes work, and it took a lot of hand-wringing and mistakes along the way to get to a point where we’re able to do it now. But it’s kind of beautiful in the sense that I don’t want to be a huge 250-person agency. I think I’m comfortable in the 20- to 50-employee range, and then I’ll probably, in a few years, ride off into the sunset, having made a very good earning or good living, rather and I’m not trying to become a billionaire here.  So who are your ideal customers that you’ll hire?  Yeah. Typically, it’s, first of all, good companies doing good things. We don’t want to work with tobacco companies or people that are negatively contributing to the world. And it’s typically B2B technology companies in A round, B round, C round, D round of funding, or even publicly traded companies. It’s a pretty wide swath, but the common thread is B2B tech is the sweet spot. And again, we’re looking for largely challenger brands. There are some that are the leaders that we have, but I think it's much more interesting to help build a brand than it is to maintain one. So those are the kinds of clients we tend to look for.Share on X  So do you do the same thing for them that you do for yourself, for your agency, or is it a different approach?  Yeah. No, I mean, we focus a heck of a lot more on earned media for our clients because that still is the lifeblood of a traditional PR program. But the earned media, as we just talked about, inform the LLMs that are now citing them in their answers. So we got thrown kind of a bouquet in PR. Everybody’s talking about AI being difficult and losing jobs, and a lot of that is true. The PR industry got kind of fortunate in the sense that earned media is more important than it’s ever been because LLMs rely on them to cite their sources.  And it’s an unfortunate problem because at the same time PR is more important than ever, reporters in the media landscape are dwindling faster than ever.Share on X There are reporters getting laid off everywhere. There’s all kinds of restructuring. There’s reporters bouncing around, going to Substack, trying to eke out a living. And I just wish there was a way to create more parity where 10 years ago, 15 years ago, the media landscape was really strong, and now it’s really struggling.  Now, this isn’t to say there aren’t opportunities out there to pitch the media because there’s more people, and it’s just more diffuse. So you have all these different audiences that you didn’t have before, like Beehiiv and Substack and podcasts and all of these disparate groups, whereas it used to just be, “Here’s my 25 newspapers and magazines we’re going after,” and that was the entirety of it. So now it requires a lot more work, a lot more research to find out where your audiences are and who they’re reading or what they’re watching or which podcast that they’re looking at.  So it requires PR people to be more resourceful, to spend a lot more time researching who they're going after and making sure they're very precise in their outreachShare on X versus the old days when it was this spray-and-pray approach, knowing that some amount of people will cover it and so therefore it’s worth it. Today, it’s about you have to make sure you’re not wasting anyone’s time and making sure that you’ve done your homework.  Yeah, it’s becoming a very fragmented business. So what is your expectation of the future as these big media outlets are disintegrating, consolidating, or even disappearing? Is it just going to be more atomized, or is this a cyclical thing where you have the fragmentation, and then it’s going to consolidate again?  Yeah. The answer is I’m not sure. What I would like to happen is what some—I know some countries actually fund the free and fair media to make sure that it’s a healthy ecosystem where there are checks and balances. I am not under the illusion that that’s going to happen in this country anytime soon, although I wish it would, because it’s really for the betterment of everyone.  But I think what will happen in the short term is more of what’s happening now, which is the atomization of all these folks going to different platforms to try to eke out a living on their own. They’re taking agency of their lives. But I would like to think against that backdrop there’ll be a movement, because businesses are going to require it at some point, that there’s third-party validation from trusted sources.  I would like there to be a consortium of some sort built where companies of a certain size are all contributing to the same pool to try to get this healthy landscape that we need. I don’t know the answers. I haven’t solved it. If I did, I’d be a very, very wealthy man. But I know that the government in some countries are actively funding a free and fair press, and I really wish we would do that here.  So let me switch gears here and ask you a very different question.  Okay.  If you had a magic wand and you could fix one thing in your company in the next 12 months, what would that be?  I think it would be that I could adequately teach everyone in the organization how best to utilize tools like Claude Code and others to automate much of the grunt work that takes time away from strategy. So we are really strategic. We do a lot of brainstorming. We are great at our thinking and our writing and pitching and all of that.Share on X  But there’s a whole heck of a lot of stuff that’s related to reporting and research and stuff that just takes a whole lot of time. So I wish everybody could just instantly understand how best to use these tools to eliminate the drudgery from our jobs, to focus instead on the strategy.  Why do you think it’s not happening?  There’s a learning curve, and frankly, there is an expense. These tokens are not inexpensive, so you have to pay a bunch of money for these things. You have to put the time in. You have to have an appetite to learn it, and then you have to have the aptitude to learn it. Now, I’ve gotten pretty, pretty good at this stuff. I’m self-taught. I built my own website using these tools. I mean, I’m pretty deep myself. But at the end of the day, most of my employees are working their butts off on their client stuff, and this stuff I’m talking about is kind of extracurricular and difficult to do.  And so what I’m trying to do. We just talked about this last week is putting aside office hours for everyone to figure out these big, hairy projects they want to get better at and learn and devote time to it on my dime.Share on X I’m happy to pay for it, for them to put the work in, get the skills that they need to be able to make shorter work of the stuff that just takes too long and isn’t, frankly, satisfying professionally.  Yeah. I mean, it is uncomfortable when people have to learn something that is completely different from the skills that they have been making their money with, right?  Yeah. Well, and I’ll take it a step further. So I’ve been quoted in a couple of, like The Guardian recently, about some of these commencement speeches where you have one of the heads of Google and all these bigwigs at college commencement speeches talking about AI and ushering in this new revolution, and they’re getting booed. They’re getting booed while they’re speaking because the students in these halls recognize that there’s an existential threat right now in the form of AI.  They already have enough challenges relative to affordability and buying a home and all these different things, and now you’re telling them that AI is going to take a huge chunk of their jobs before they even get out of the gate. And against that backdrop, they’re not being equipped in college to be able to come out into the real world with the coding skill, the Claude Code skills I’m talking about now.  So they’re coming out handcuffed and kneecapped out of the gate into this world that they’ve been foisted upon. And I think that’s a big challenge. And so bringing it back to my office, or anybody who’s in the situation we are, everybody’s kind of grudgingly learning how to do this stuff or else. Or else you’ll fall behind, or else you won’t have a job, or else someone will take your job. And I think that’s a very real angsty feeling that a lot of people have.  And so part of me feels guilty for wanting to tell my people, “Look, we’ve got to get skilled up on these things,” because I know a lot of people would rather it just didn’t exist. But pretending something doesn’t exist isn’t the way forward. You've got to look it square in the face, realize what it is, and then do your level best to try to maximize what you can with it. And that's where we're at.Share on X  Do you see a lot of disruption happening in PR, or are agencies just waking up to this issue?  Yeah, I see a lot of disruption, and I think it’s for the worse. I think right now what we’re seeing is there are a whole lot of agencies that are taking the AI slop, spray-and-pray approach. Like, they are literally using these AI machines to pitch all these reporters who, by the way, can tell when they’re getting pitched with AI, and then they’re immediately getting blacklisted because they don’t want to deal with the machine. So yes, there’s disruption, but I think it’s noise instead of a positive disruption. I think there’s not much to be gained from the AI tools that way.  I will say it’s disrupted the way some of the largest agencies have operated because for years they worked on a time-and-materials model. That’s a little difficult to justify now when you have machines doing in seconds what used to take weeks or sometimes months from a research standpoint. So that’s disrupted the whole agency model. And I would argue that’s for the better because the time-and-materials model, I think, was an excuse for busy work.  Yeah. That is true. What do you suggest if someone is looking for a PR agency? What is the criteria that they should apply to evaluate an agency? What kind of agency should they be choosing?  Yeah. So I mean, I think there’s a couple things I would say. One is, make sure that you understand who’s actually doing the work on your team. There’s a classic bait-and-switch problem in PR. I already talked about this, where it’s like you talk to me during the call, and then you have an intern doing your work, and that obviously isn’t very equitable. So there’s that. I think having proficiency in the new world relative to large language models and share of citation.  I think that stuff is really important now because directionally that’s where we’re headed. And then for me, the one thing that is so true it was true the day I started my agency, and it’ll always be true is hire strong writers, real human writers. Because the AI slop is nauseating out there. Something like 60% of posts on LinkedIn are now written by AI, as reported by LinkedIn. And people are just getting really sick of this sea of sameness because AI really is just the average of everything that’s come before it, everything that’s been written before it.  It’s an average of that. And that’s a path to mediocrity really, really quickly. So strong writers, senior leaders who are doing the work, I think, are key, and then obviously prowess around the idea of how to get your products and services cited across the LLMs that are becoming increasingly important every day.  Love it. Love it. That’s very encouraging because what I see is that these platforms, like Claude, they offer to codify your writing voice and write in your voice. What do you think of these approaches?  Yeah. I think probably for some lines of work it might make sense. For our world, it just does not. If you’re a writer and you’ve valued the English language, you can very quickly determine what’s AI and what is not. And that’s the case with all of the reporters that are covering our clients every day. So they know what’s AI. People in our industry know what AI is, and you can just tell when someone is responding with AI.  You’re getting a note in the mail that’s written by AI. You’re getting an email back from AI. It’s just nauseating, and it’s just disheartening. And I think that there is going to increasingly be a premium placed on human writers and human artists and people who are doing human work that has real value and real thought versus the distillation of everything that’s come before it, which is what AI is.  So if people would like to learn more about you or read your posts or connect with your team, where should they go?  So cracklepr.com is the website. I am Parry Headrick on LinkedIn. You can find me there. And I’ve gotten off of most of the other social platforms because I’ve had some issues with the Facebooks of the world, and so I canceled those a long time ago. So Bluesky would be another one. Parry Headrick on Bluesky.  Okay. Well, if you liked what you heard and you want real writers who will be discovered by LLMs, and you want to get your company featured on ChatGPT and Claude and the other platforms, then check out Parry Headrick, Founder of Crackle PR. Start reading his posts, which I will be. I think I already am. And if you enjoyed this conversation, then stay tuned because a couple of times a week I’ll bring an exciting entrepreneur who has changed the world and will share their unique frameworks with you. So thanks for coming, Parry, and thanks for listening. It’s been my pleasure. Thanks. Important Links: Parry's LinkedIn Parry's website

Send us Fan MailDr. James J. Thompson is a board-certified cardiovascular radiologist and advanced cardiac imaging specialist with more than 20 years of experience in Cardiac CT Angiography (CCTA) and Cardiac MRI (CMR).He is nationally recognized for expertise in AI-integrated cardiovascular imaging, imaging physics, multimodality diagnostics, radiation optimization, advanced post-processing, and physician education. He has extensive experience collaborating with academic medical centers, national imaging systems, outpatient imaging networks, and emerging cardiovascular AI technologies — developing scalable imaging solutions focused on earlier disease detection, workflow optimization, and improved patient outcomes.Dr. Thompson is known for bridging radiology, cardiology, imaging physics, and artificial intelligence through practical real-world implementation, national physician education, and international faculty leadership.Find Dr. Thompson at-https://preventi.ai/IG- @preventi.aiFind Boundless Body at-myboundlessbody.comBook a session with us here! 

Skinny is “in” again. But give it another decade and the ideal female body will probably change all over again.In the early 2000s, women were chasing size zero and thigh gaps.Then came the BBL era: tiny waists, bigger glutes, curves.Now, with the rise of GLP-1s, “skinny” is becoming aspirational again.And I think we need to talk about what happens to women when our bodies are treated like trends we're supposed to keep up with.In this episode, I'm unpacking the constantly changing female beauty standard, why building your identity around your appearance can become such a dangerous game, and the difference between wanting to change your body and needing your body to validate you.Because I'm not here to tell women they shouldn't want to lose body fat, build muscle, or look a certain way.I'm a fitness coach. I care about building muscle. I care about health. And yes, I think you're allowed to have aesthetic goals.But I also believe your physique should serve your life — not become your life.We get into questions like:If social media disappeared tomorrow, what body would you actually want?Would you still want to be smaller if nobody could see you?Are you pursuing health, or approval?What happens when your body becomes part of your identity?And who benefits when women constantly feel like they aren't enough?Because maybe the goal was never to have the trendiest body.Maybe the goal is to have the healthiest relationship with the body you're building.If you want to feel strong, lean, confident, and in control of your health without your life revolving around food, macros, the scale, or constantly “starting over,” this is exactly what I help women do inside my 1:1 coaching. Apply for 1:1 coaching here → [LINK]Don't make the CTA just the final paragraph.Put this near the very top of the Spotify description:Ready to stop starting over with your fitness? Apply for 1:1 coaching → https://calendly.com/elenoa-mccabe/30min

What if bad credit isn't the real problem—but a symptom of not understanding how money, credit, leverage, and banking relationships actually work?Haitian CEO joins Ash Cash inside the vault for a wealth-building masterclass on how everyday people can use credit strategically, build relationships with banks, access business funding, acquire cash-flowing assets, and eventually move from relying on personal credit to letting the business stand on its own.After earning a master's degree and making $39,000 a year, he discovered mentorship, business funding, and the power of leveraging the bank's money. Since then, he says he has helped everyday people secure more than $100 million in funding while building Bella Sloan Enterprises and Bella Sloan Academy.In this episode, Haitian CEO breaks down credit scores, banking relationships, credit card stacking, CDFI and SBA lending, business acquisitions, and why getting funding is only the beginning.The real goal? Cash flow.He shares how he used leverage to purchase real estate, how a Cleveland duplex helped him replace part of his job income, and why buying existing businesses from retiring owners could create major opportunities for the next generation of entrepreneurs.The conversation also dives into mentorship, delegation, AI, systems, and legacy. Haitian CEO explains how hiring the right operator helped him reach his first million-dollar year, how one mentee grew to $40 million in assets, and the financial blueprint he wants to pass down to his daughters and grandchildren.This episode is bigger than credit.It's about learning the rules, creating leverage, buying assets, building cash flow, and having the discipline to execute.Connect with Haitian CEO: Instagram: @haitian_ceo YouTube: Bella Sloan EnterprisesConnect with Inside the Vault: Instagram: @insidethevault InsideTheVaultShow.comHosted by Ash Cash: Instagram: @iamashcash IAmAshCash.comABUNDANCE IS YOUR BIRTHRIGHT.Join Ash Cash and a community focused on building wealth, increasing income, strengthening your mindset, and creating a more abundant life:TheAbundanceCommunity.comEPISODE TIMESTAMPS00:00 – Cash flow is king 00:59 – Ash Cash book CTA 02:00 – Welcome to Inside the Vault 03:44 – Meet Haitian CEO 05:10 – From a $39K salary to the funding business 06:23 – Discovering $50K in business funding 08:33 – Using leverage to fund your dreams 09:20 – When the business becomes the asset 10:06 – Credit scores & banking relationships 10:23 – The strategy behind $50K–$100K in funding 11:03 – Credit card stacking explained 11:28 – Fix your credit before seeking funding 11:44 – Using AI to review your credit report 13:26 – Credit specialists vs. AI 14:31 – Build bank relationships while repairing credit 15:08 – Which credit bureaus banks pull 15:56 – Moving beyond personal guarantees 16:32 – Buying businesses instead of starting one 16:56 – The baby boomer business wealth transfer 17:52 – Using SBA financing to purchase cash flow 18:27 – Improve the business with AI, then flip it 19:09 – “This is a masterclass on how to build wealth” 20:04 – Your 9-to-5 can be your first business partner 21:48 – Funding is the vehicle; cash flow is the goal 23:04 – “Cash is not king. Credit is not king. Cash flow is king.” 23:39 – The Cleveland duplex that changed the game 24:12 – $4K rent, $1.5K mortgage & the cash-flow strategy 24:58 – Replacing job income with rental properties 26:23 – Find your freedom number before chasing luxury 27:20 – Why banks want to lend money 28:44 – The power of bank relationship managers 31:40 – Why relationships & mentorship matter 33:28 – The story behind Bella Sloan Academy 35:06 – Charging $10K for mentorship 36:01 – Building a community of nearly 5,000 38:19 – Leverage goes beyond credit 39:32 – Why Herman stopped trying to run everything 40:43 – Hiring help and reaching his first $1M year 43:48 – Building an AI-first company 44:35 – “More money, less clients” 45:03 – From mentorship to $40M in assets 45:25 – Leveraging credit toward a $15M business 45:47 – Why he wants to flip businesses 48:50 – Legacy as a father & first-generation millionaire 50:41 – Building credit before age 18 51:31 – The $250K-by-graduation blueprint 52:19 – Building your child's financial foundation 52:44 – Using real estate to teach ownership & cash flow 54:06 – Using Glasp to execute on podcast information 55:19 – Bella Sloan Academy 56:03 – Motivation fades; discipline takes over 57:00 – “Audit your circle” 58:31 – Connect with Haitian CEO 59:02 – Closing the VaultAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Saving six figures on a low salary sounds impossible until someone shows you the timeline. Let Andrew walks you through every one of them in order. 

Contributor: Aaron Lessen, MD Educational Pearls:  Blunt cerebrovascular injury (BCVI) BCVI is a traumatic injury to the carotid or vertebral arteries Patients may initially have no neurologic symptoms In some cases, a thrombus can form at the site of the injury and later cause ischemic stroke, sometimes hours after the original trauma CT angiography (CTA) of the neck is a useful screening tool for BCVI HIstorically, CTA was reserved for patients with high-risk mechanisms or neurologic symptoms CTA screening has expanded as understanding of BCVIs and their prevention progresses The Denver criteria were developed to identify patients with increased risk for BCVI High-risk findings include cervical spine injuries and severe facial or skull-base fractures Screening practices still vary between trauma centers, though expansion of proactive CTA is an increasingly common practice   References Kim DY, et al. Evaluation and management of blunt cerebrovascular injury: A practice management guideline from the Eastern Association for the Surgery of Trauma. J Trauma Acute Care Surg. 2020. Biffl WL, et al. Screening for and treatment of blunt cerebrovascular injuries: Western Trauma Association critical decisions algorithm. J Trauma. 2009. Brommeland T, et al. Best practice guidelines for blunt cerebrovascular injury. Scand J Trauma Resusc Emerg Med. 2018. Harper PR, et al. Routine CTA screening identifies blunt cerebrovascular injuries missed by clinical risk factors. Trauma Surg Acute Care Open. 2022.   Summarized by Sam Pahl | Edited by Sam Pahl & Ahmed Abdel-Hafiz, NREMT-P   Donate: https://emergencymedicalminute.org/donate/   Join our mailing list: http://eepurl.com/c9ouHf  

Seven listener questions, one theme: the small stuff you never check is usually the expensive stuff. Fees, insurance add-ons, account order, and the plan you need before retiring decades early.