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Vanguard manages over $10 trillion in assets, but their dominance in search and AI visibility isn't just because of their size. Most big brands their size are leaving millions of visits on the table. Vanguard isn't.This video breaks down the Vanguard digital marketing strategy behind 6.2 million monthly organic visitors, an AI visibility score of 85/100, and 74,500 AI mentions, and the lessons any marketer can steal from it.Here's what I cover:Why Vanguard built their entire website around customer goals, not products, and why that single shift is the foundation of everything else they're doingThe topic cluster content strategy generating 6.2 million US organic visits a month, and how they've structured it to cover every stage of the buyer journeyHow their educational articles are structured to get cited in AI Overviews, ChatGPT, and Gemini, including the exact formatting choices that make AI tools want to pull from their contentWhy their retirement income calculator has attracted 462 linking domains and 74,000 monthly visits to a single page and how to replicate this for your industryThe internal linking and CTA strategy that turns content readers into customers (and why most brands get this badly wrong)The 7 lessons any marketer at any size business can apply immediately to build this kind of search and AI visibilityVanguard isn't winning because they're Vanguard. They're winning because they're doing the work. Here's exactly what that looks like.Book a consultation call for a live review of your website and marketing
What High-Quality Men Secretly Want (And Why Anxiety Pushes Them Away) with Clayton Olson Dating a high-quality man isn't about playing games—it's about becoming your most authentic, magnetic self. In this episode of Midlife Love Out Loud, Junie Moon sits down with international relationship coach Clayton Olson to reveal what high-quality men secretly want—and why dating anxiety can quietly sabotage your love life. You'll discover: The “finite vs. infinite” mindset shift that makes dating feel exciting instead of exhausting Why being willing to walk away is incredibly attractive How showing your “dark side” can deepen trust The art of challenging a man in a way that inspires growth, not defensiveness If you've ever felt like dating in midlife is a high-stakes game, this conversation will help you relax into the journey, keep your standards high, and attract love that lasts. Clayton Olson transforms lives through the heart. As an International Executive Relationship Coach and Author, he's guided nearly 1,000 clients across four continents over 11 years, turning relationship pain into lasting love. After scaling startup teams for a decade, Clayton made a bold leap into transformational coaching—yearning for those raw, life-changing conversations that matter most. He's invested over $200,000 in his own growth, mastering Transformational NLP and earning CTA accreditation. Clayton doesn't offer band-aid solutions. He dives deep into the painful patterns that keep people stuck, rewiring them from the inside out. His clients don't just fix their relationships—they discover peace, clarity, and joy that ripples into every corner of their lives: career, purpose, spirituality, and beyond. Grab Your Secure Relationship Blueprint https://claytonolsoncoaching.com/the-secure-relationship-blueprint/ https://www.youtube.com/@claytonolsoncoaching https://www.instagram.com/claytonolsoncoaching/ If you have a full life but still long for your person, this guide is for you. The Midlife Love Readiness Guide will help you understand what may really be standing in the way of love, so you can stop repeating old patterns and begin opening to the kind of relationship you truly want. Download your free guide and take the first step toward love that matches your life.Grab your midlife love readiness guide here https://pages.lovecoachjuniemoon.com/midlife-love-readiness-guide-opt-in-page Learn more about Junie here: https://www.midlifeloveoutloud.com
Welcome to the emDOCs.net podcast! Join us as we review our high-yield posts from our website emDOCs.net.Today on the emDOCs cast with Brit Long (@long_brit), we cover how to evaluate and manage acute limb ischemia. To continue to make this a worthwhile podcast for you to listen to, we appreciate any feedback and comments you may have for us. Please let us know!Subscribe to the podcast on one of the many platforms below:Apple iTunesSpotifyGoogle Play Send us Fan Mail
In this AJNR Article Summary, Dr. Francis Deng reviews CTA-based Carotid Plaque-RADS and its role beyond stenosis grading. He explains the key imaging features that define plaque vulnerability, then highlights two AJNR studies showing that the system is learnable, reproducible, and clinically meaningful for predicting future stroke risk, especially in patients with only mild or moderate carotid stenosis. Visit the website to read the related articles. Carotid Plaque-RADS: Inter- and Intrareader Agreement and Learning Curve Analysis in CTA CTA-Based Carotid Plaque-RADS Classification Improves Risk Stratification for Ischemic Cerebrovascular Events
Most people quit their podcast right before it starts working. Not because the content was bad… because they couldn't see the compounding happening under the surface. Today we break down the one thing that has shaped everything BIZBROS has built... endurance. From three seasons of the 45 Live challenge to 700+ episodes of Content Is Profit, to $1M+ in services sold through relationships that started with a single conversation. But here's what took too long to learn: patience alone isn't the strategy. Content builds trust. Outreach closes deals. Run both engines at the same time… and your content becomes a real business tool, not just a brand builder. You'll hear real stories from this week: a studio referral that became a meeting, a cold Google call that became a closed deal, and a doctor on X who attracted the attention of Mark Cuban just by staying authentic and consistent. Don't quit at episode 50. The door opens! you just have to still be standing when it does.
What does it actually take to make Chicago more affordable, safer, and functional? Joe Holberg — political outsider, former teacher, Google alum, and tech entrepreneur — is running for mayor with a platform built around housing supply, fiscal discipline, and a friendlier environment for businesses of every size. In this episode, Joe digs into the CTA safety crisis, Chicago's permitting problem, the parking meter deal that still haunts the city's budget, and why getting kids to school every day might be the single most important lever in the city. No political jockeying — just problem solving.www.joeforchicago.comhttps://www.instagram.com/joeforchicago/
Earlier this month, CTA announced a new transit safety task force and made adjustments to 2025 ridership totals. With ongoing concerns about post-pandemic recovery and threats to federal funding, we discuss what these latest moves mean for CTA going forward. Plus, it's National Inventors Month and contributors Leigh Giangreco and PJ Walker brought some of their favorite Chicago inventions. Good News: Chicago Sky Tickets Want some more City Cast Chicago news? Then make sure to sign up for our daily newsletter. Follow us @citycastchicago You can also text us or leave a voicemail at: 773 780-0246 Learn more about the sponsors of this Tuesday, May 26 episode: North Shore Center for the Performing Arts Newberry Library Become a member of City Cast Chicago. Interested in advertising with City Cast? Find more info HERE
Countdown timers are dying. Not literally. They'll still work. But they're becoming the marketing equivalent of a used car salesman yelling "ACT NOW!" through a megaphone. In this solo episode of The Expert Edge, I break down the shift from dopamine marketing to oxytocin marketing. Ryan Levesque and Ron Reich call it the future of launches. I call it the only way to build a real moat around your business. Here's the thing: AI can write your emails now. It can create your sales pages. It can produce polished content faster than you can say "ChatGPT." So if you're competing on polish, you've already lost. But AI can't build trust. It can't share your scars. It can't send a shaky iPhone video from your car talking about the thing you've never shared publicly before. That's your moat. That's what separates you from the 10,000 other coaches saying the same thing with the same funnel and the same countdown timer. I walk through four strategies to build connection that actually converts. Not hype. Not urgency. Just real human trust that makes people want to work with you. What you'll learn: → Talk to one real customer (not a made-up avatar) - Stop describing demographics. Find Jack. Learn about Jenny. Build your webinar for real people, not "men aged 25-35" → Open the kimono (share the personal stuff you've been holding back) - Send a vulnerable video with no CTA on the last day of your launch. Just you sharing something real → Reveal the roughs (show the sketches, not just the polished product) - Hand-drawn frameworks, messy first drafts, visible stitching. The rough builds trust more than AI polish → Sprinkle some sweat (do the unscalable) - Personal Bonjoro videos, live onboarding calls, real emails. The unscalable is what makes you different Real insights from the episode: Why I still use real deadlines (Premium Private Clients starts June 1st) but don't lean on urgency as the main selling point The "single and ready to mingle" moment (and why playfulness creates oxytocin) How I send personal videos to new clients and why they say "I've never had the founder reach out like this" The vulnerable video strategy for closed cart day (no CTA, just connection) Why showing rough sketches and hand-drawn frameworks builds more trust than perfect AI-generated graphics How live coaching in my programs creates connection AI can't replicate The two types of people joining Premium Private Clients (established coaches adding $15-30K/month, newer coaches who struggled to sell courses) I'm running a six-week coaching cohort called Premium Private Clients. It's the exact system I've used for 17 years to make $300K-$500K a year from a handful of clients. I'm teaching how to attract them, build an audition funnel, convert at 90%, and design a program you actually enjoy. First cohort is 50% off. Limited spots. >>>PREMIUM PRIVATE CLIENT COHORT: Go to colinboyd.co/highticket and sign up now. My goal? Help you add $100K-$300K a year with just 2-3 clients at a time. If you're already making $10K/month, there's no reason you can't add $200K a year with this model. Join our next Speak to Convert Masterclass. In this live workshop, you'll discover how to build and launch a high converting presentation that gets you clients every time you present. https://colinboyd.co/speak Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating! For all the show notes and links: https://www.expertedgepodcast.com/blog/episode322 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/
Have a dog? If you're a Millennial or Gen Z, there's a good chance you're already owning your first pet. But do you have pet insurance? According to statistics, you probably don't. This episode's guest, Trey Ferro, is in the business of making sure you and your pet are insured. From unexpected vet visits to making sure your pup is fully vaccinated, pet insurance can help you have peace of mind. But how do you market such a “complicated” product? The answer is personalization. And, just how important is a good CTA? Trey reveals the double digit number difference between a good CTA and a bad one. If you're a Marketer who wants to learn more about Marketing tougher and more unique products, this is the episode for you. Wrike brings structure, visibility, and accountability to work, so companies can make better business decisions, improve efficiency, and reduce risk. Learn more at https://wrike.com/tmm Follow Trey: LinkedIn: https://www.linkedin.com/in/trey-ferro-320240141/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com
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Ik gaf feedback op de sociale media posts van mijn klanten, en wat mij opviel: bijna nergens stond een call to action (CTA) vermeld.Dat is een gemiste kans, want een CTA is een heel goede manier om je publiek te vragen een bepaalde actie te nemen, een volgende stap te zetten in hun klantreis. Een CTA hoeft zeker niet altijd 'Koop nu' te zijn. Voor elke fase van de klantreis zijn er gepaste CTA's. Ik heb een handig overzicht gemaakt welke CTA's je kunt gebruiken in verschillende soorten content, rekening houdend met de fase van de klantreis waar de content voor bedoeld is (nieuwe mensen aantrekken, waarde geven, vertrouwen opbouwen, verkopen)Download via deze link je gratis CTA checklist:
Senior Vice President of Mercury Public Affairs and former chairman for the Illinois Republican Party Pat Brady joins the Lisa Dent Show to address the Trump Administration’s $1.6 billion “anti-weaponization” fund and its intended use. Later, Pat touches upon the Springfield debate regarding the Bears stadium’s new location as well as the new CTA task […]
Long-form playables aren't just back — they're crushing it. The top playable in April hit 75% impression share. Whiteout Survival is doing it with 3 new playables a month. And the format that's winning everywhere is the one your mum would recognize.Matej Lančarič is joined by Ondrej Monsberger and John Wright for another Playable Trends deep-dive. The crew goes through Sensor Tower's top playable creatives for April, focusing exclusively on long-form playables and what's actually driving impression share right now. The conversation covers the production trick of building one playable script and shipping 20 variations, why the "mum test" puzzle format is dominating, the BitLife "find the shoes" frustration mechanic, Royal Match's redirect-then-return experiment, and the awkward truth that Whiteout Survival made only three new playables in April but still has 99% impression share on puzzle creatives.If you make playables — or you're trying to understand why CPI keeps climbing despite shipping more creatives — this is the episode to bookmark.⏱️ TIMESTAMPS00:00 the "mum test" and recognizable formats02:24 Welcome — the never-ending playables debate revisited06:15 Sensor Tower setup and April's top long-form playables09:27 One script, 20 variations — the production playbook13:50 The completion-rate vs engagement-clicks tradeoff21:00 The 75% impression share playable of April25:48 Royal Match's redirect-then-return experiment30:05 Whiteout Survival: 99% impression share, 3 new playables38:24 Predictions for next month — and the arrows trend
Premium clients don't buy cheap. They buy certainty. In this episode, Emma walks through the CERTAIN method: a 7-part framework for attracting high-ticket clients without chasing, convincing, or compromising your energy. If you're scaling your business and ready to move out of constant launch mode and into aligned, high-value client work, this one is for you. In this episode: - Why high-ticket is often easier than low-ticket (and the math behind it) - The 3 types of certainty premium clients are actually buying - Emma's CERTAIN method, step by step - How to run a premium client audit on your offer this week FREE RESOURCES: Hustle Culture Webinar → https://go.flowstatescollective.com/hustle-workshop-reg Freedom & Flow Challenge → https://flowos.tech/7-day-automation-challenge WORK WITH EMMA: Apply for the 1% Club → https://go.flowstatescollective.com/1-club-waitlist Soulful Strategy Session → https://go.flowstatescollective.com/soulful-strategy-session Flow OS → https://flowos.tech/home CHAPTERS: 0:00 Intro: high-ticket vs low-ticket 2:00 Why premium clients buy certainty, not features 3:30 The Bali retreat lesson: my first high-ticket sale 6:00 Attracting aligned clients instead of chasing 8:00 The 3 types of certainty premium clients want 10:00 C: Clarity (who you serve in one sentence) 12:00 E: Evidence (your client results, not just yours) 14:30 R: Results path (name your process) 16:00 T: Transformation (sell the after) 17:30 A: Alignment (values-based positioning) 19:00 I: Invitation (clear CTA, no apologizing) 21:00 N: Nervous system (enrollment energy) 24:00 The premium client audit 26:30 How to apply for the 1% Club CONNECT: Instagram → @emmamaidment_ Website → emmamaidment.com #theflowlane #highticketclients #femaleentrepreneur #premiumclients #businessmindset #freedombusiness #scalingyourbusiness #authenticmarketing To apply for the 1% Club click hereThanks for supporting The Flow Lane with Emma MaidmentIf you like the show be sure to leave us a 5 star rating and review. Share this episode on your social media stories and be sure to tag @emmamaidment_ and @flowstatescollective If you'd like to suggest a guest, sponsor the show or send some feedback email me at emma@emmamaidment.com Flow on friends, Em xPs - Click here to apply for the 1% club
On this episode of HALO Talks, Pete Moore sits down with internationally renowned marketing expert John Dwyer, also known as JD, for a deep dive into proven direct response marketing strategies that deliver real ROI . . . no vague brand-building promises. Hailing from Australia and celebrated for his practical, results-oriented approach, Jack shares stories from his decades-long career, including how a simple contest formula brought hundreds of qualified leads to gyms at a fraction of the usual cost, and why creative incentives like vacation vouchers trump discounting your own services. With anecdotes spanning from licensing Disney characters to orchestrating a bank campaign featuring Jerry Seinfeld, Dwyer reveals the nuts and bolts of incentive-based marketing, the mindset shifts needed to outpace the competition, the power of persistent idea generation, and the importance of a strong call to action. Whether you're running a gym, leading a fitness franchise, or simply want to sharpen your marketing acumen, this episode is packed with insights and actionable takeaways from one of the industry's most persistent and inventive minds. On viral gym incentives, Jack says, "Instead of giving up the first month membership, which of course every gym does, they replace that by saying, join my fitness center and I will give you a free vacation to Disney World, New York, Orlando, call the hotspots, and we give these vacation vouchers to them for $50." Key themes discussed Direct response marketing vs. traditional advertising Incentive-based marketing to drive gym memberships Cost-effective lead generation strategies Using contests and giveaways for engagement Leveraging licensing and brand equity Importance of a strong call to action (CTA) Adapting marketing for small and medium businesses A Few Key Takeaways 1. Direct Response Marketing Over Traditional Branding: John emphasized a fundamental difference between his approach and that of traditional ad agencies: Instead of building brand love in hopes customers will eventually try the product, his strategy is to get people to try the product first so they fall in love with the brand later. Measurability and ROI are central, and "face on the side of a bus" advertising is dismissed for most businesses unless they're global giants like Coca-Cola or Nike (01:04). 2. Leveraging Incentives—"Happy Meal Toys" for Grown-Ups: A key to successful direct response marketing, especially in the fitness sector, is offering incentives unrelated to price discounting. Dwyer discusses "Happy Meal toy" strategies—low-cost incentives (e.g., vacation vouchers) with high-perceived value—that drive response and differentiate offers without eroding core business value (07:24). 3. Facebook Contests for Lead Generation: John shared a proven contest model for gyms and fitness centers: Run Facebook contests where prospects can win a 6- or 12-month membership. The vast majority who don't win remain red-hot leads for follow-up offers. Reported costs per lead are dramatically lower ($1–$5) than those from typical lead generation companies, with much higher volume and exclusivity of leads (04:03). 4. Powerful Call to Action is Critical: Five key elements to effective direct response are: (1) Identify the problem, (2) Aggravate it, (3) Provide a solution, (4) Offer proof (testimonials), and (5) End with a strong call to action (CTA). Dwyer noted most campaigns fail due to a weak CTA, underscoring the importance of an irresistible, incentive-based close (22:15). 5. Borrowing Equity from Big Brands & Trends: A recurring theme with John is "borrowing" the equity of established brands or cultural trends via licensing (e.g., Disney, Ninja Turtles) or celebrity endorsement (e.g., Jerry Seinfeld for a bank's ad campaign). This shortcut to consumer attention and trust can be particularly powerful for smaller enterprises when deployed wisely (13:28). John Dwyer: https://theinstituteofwow.com/about Integrity Square: https://www.integritysq.com Prospect Wizard: https://www.theprospectwizard.com Promotion Vault: https://www.promotionvault.com HigherDose: https://www.higherdose.com
What happens after a reader signs up for your free registration tier? If you aren't actively nurturing them during the honeymoon period of peak engagement, you are leaving predictable reader revenue on the table.In this episode of the Paywall Podcast, Pete and Tyler break down the anatomy of high-converting email drip campaigns. They contrast two radically different, successful publisher case studies. One niche enthusiast publication dominates with just one perfectly timed email. Another educational publisher leverages an intensive 18-email sequence to drive continuous paid conversions.Whether you cover hyper-local news or serve a deep-niche enthusiast market, you will learn how to stop nagging readers for money. You will discover how to build real trust, leverage your unique voice, and match your email cadence to user intent.Key TakeawaysThe Transactional Goldmine: Your initial account confirmation email boasts an average 70% open rate. If you don't have a subtle, text-based subscription CTA at the bottom, you are missing your most visible touchpoint.The 60-Minute Honeymoon Window: Giving readers an hour to digest your content pays off. One publisher sends a beautiful, high-value welcome email exactly 60 minutes after registration, and it is their highest-converting inbound marketing asset.The Content Bundle Hack: Packaging your best evergreen articles into a free Essentials resource bundle can instantly spike your free registrations. One niche publisher saw a 30% jump using this exact tactic.Local News Playbook: Local publishers should skip aggressive discounts. Instead, focus on introducing your team, highlighting investigative wins, and leaning into your highest-traffic content categories like local food, crime, or politics.The Two Superpowers: You already have the content and the traffic. You just need the confidence to protect your value with a strategic registration wall and a purposeful email sequence.Links & Resources MentionedLeaky PaywallNewsletter GlueCase Studies Referenced: Small Boats Magazine and The Moss ReportTool Highlight: Leaky Paywall Timewall Extension (automatically shifts free content behind the paywall after a set amount of time to create natural urgency)
In episode 68 of Fast Hours, Drew and Rory return from a two-week hiatus to prove that yes, the AI news cycle did continue without their permission. Rude.They dig into Freepik changing its name to Magnific, why enterprise AI image tools are starting to feel more like creative operating systems, and how brands may be better off using approved model aggregators instead of building weird internal Franken-tools that immediately become outdated.Then things get nerdier. Obviously.Rory breaks down how he's using Codex, GPT-Image-2, Claude Code, MCPs, Higgsfield, Seedance, and visual style reference sheets to create repeatable image systems, character references, and bulk creative workflows without living inside a giant text prompt forever. Drew pushes into where Midjourney V8.1 still dominates, especially photorealistic faces, color, texture, and images that do not look like corporate stock photography that lost the will to live.They also talk about Midjourney's upcoming 8.2, 8.3, V9 roadmap, edit model ambiguity, personalization drift, Luma Uni comparisons, Pinterest's internal AI image model, Salesforce going headless, and why AI video audio still sounds like it was recorded inside a cursed podcast booth.And because no episode is complete without accidentally getting philosophical, they close with the viral Claude Monet AI social experiment, the weird bias people bring to AI-generated images, and why “how it was made” keeps hijacking whether people can actually see what's in front of them.Basically, it's an episode about the future of AI creative tools, with two guys trying to sound calm while the ground turns into soup beneath them.--⏱️ Fast Hour00:00 Cold open01:12 AI news fatigue is real01:44 Claude Code runs the day now03:11 Remote work and coffee shop crimes08:21 3 Ninjas nostalgia break10:09 Freepik becomes Magnific11:47 Why Magnific works for enterprise13:00 Model aggregators vs internal tools18:01 Pinterest builds its own AI image model22:11 Salesforce goes "headless"24:08 Higgsfield, MCPs, and Meta ads29:51 Codex for GPT-Image-2 workflows32:45 Pulling style from video frames34:05 Building visual style reference sheets37:36 Codex and textured illustration systems39:34 The evolution beyond text prompts41:50 Seedance storyboards and visual prompts43:01 Reference images as reusable seeds44:51 AI video still has an audio problem46:13 Audio reference hacks in Dreamina50:52 Omni-reference for video control52:37 Midjourney V8.1 updated take53:28 The blue and pink problem returns55:37 Midjourney still owns realistic faces58:56 Reworking old prompts with Describe01:01:10 Luma Uni vs Midjourney color01:02:11 Midjourney 8.2, 8.3, and V901:03:46 Midjourney edit model questions01:07:13 Midjourney plus Seedance films01:09:03 Midjourney's strange lane01:12:28 The Monet AI social experiment01:15:13 Why people over-detect AI01:20:09 AI backlash and disclosure debates01:22:50 AI as a career unlock01:24:30 Keep making weird stuff01:25:45 Wrap-up and seamstress CTA
Chris Holman welcomes Jeff Magnuson, Executive Director of the James B. Henry Center for Executive Development, Michigan State University, East Lansing, MI. Jeff Magnuson, executive director of the James B. Henry Center for Executive Development at Michigan State University, discussed the center's role as a full-service educational conference facility on MSU's campus that has been operating since 2001. Magnuson was recently honored as the Certified Tourism Ambassador (CTA) Star of the Year by Choose Lansing, a recognition tied to his 15 years of facilitating the CTA program, which trains frontline hospitality employees about the Lansing region's attractions and the importance of customer service. He also highlighted notable 2024 tourism statistics for the Tri-County Lansing region, including 6.7 million annual visitors, 9,500 local hospitality jobs, and $732 million in total economic impact. Magnuson emphasized that supporting local restaurants, arts venues, and hospitality facilities is essential to sustaining and growing that economic contribution. » Visit MBN website: www.michiganbusinessnetwork.com/ » Subscribe to MBN's YouTube: www.youtube.com/@MichiganbusinessnetworkMBN » Like MBN: www.facebook.com/mibiznetwork » Follow MBN: twitter.com/MIBizNetwork/ » MBN Instagram: www.instagram.com/mibiznetwork/
In this episode, I talk about offering a prompt, but I completely forgot to share.Here's a prompt I asked Listing Engine to create for a landing page.Prompt:[Location] is ...insert your city.You are a world-class direct response landing page designer, conversion copywriter, and Go High Level AI Studio website builder.Create a simple, clean, mobile-first landing page designed to generate property appraisal leads from homeowners in [Location].The purpose of the page is to invite homeowners to submit their details so they can receive a fully researched, accurate property market update for their own property within 24 hours.The page should feel professional, local, trustworthy, premium, and helpful.DESIGN STYLEUse a modern real estate lead generation style.The page should be:- Mobile-first- Clean- Premium- Uncluttered- Easy to read- Focused on one clear actionUse a dark charcoal background with white text.Use bold, tightly spaced Inter font throughout the page.Use strong contrast with an electric blue accent colour for buttons, icons, highlights, borders, glow effects, and key visual details.On desktop, use a simple two-column hero layout:- Left column: hero copy- Right column: 24-hour clock graphic and opt-in formKeep the text column and opt-in form visually close together so the page feels focused and conversion-driven.On mobile, stack the hero copy first, then the clock graphic, then the opt-in form.Do not add unnecessary navigation links, menus, extra buttons, or distracting sections.TOP BANNERAt the very top of the page, add this centred context line:HOW MUCH IS YOUR [Location] PROPERTY WORTH TODAY?Make this line bold, clean, and highly visible, but not larger than the main hero heading.HERO SECTION — LEFT SIDEHero Heading:Our Free 24 Hour Update Delivers A Researched and Accurate Property Market Opinion.Subheading:Find out what your property could be worth in today's market with a personalised market opinion prepared specifically for your [Location] home.Supporting Copy:No generic estimate. No automated guesswork. Just a researched property market update based on recent local sales, current buyer activity, comparable properties, and today's market conditions.Add these 5 bullet points with check icons:- Receive your personalised property market opinion within 24 hours- Based on current [Location] market data- Includes recent comparable sales and local buyer demand- Helpful whether you're thinking of selling now, later, or simply curious- Free, accurate, and obligation-freeBelow the bullet points, add a small trust line with a shield icon:Prepared by a local property professional with current market knowledgeHERO SECTION — RIGHT SIDEAt the top of the right column, above the opt-in box, create a large, prominent round 24-hour clock-style graphic.The clock graphic should look sleek, modern, and premium.It should include:- Circular timer ring- Subtle electric blue glow- “24 HR” displayed clearly inside the graphic- Clean, minimal real estate styleBelow the clock graphic, create a clean opt-in box/card.The opt-in box should have:- Slightly lighter charcoal background- Rounded corners- Subtle shadow- Subtle electric blue top gradient line- Strong visual focusOpt-in Box Heading:Get Your Free 24 Hour Market OpinionOpt-in Box Subheading:Enter your details below and we'll prepare a researched property update for your home.Form Fields:- First Name- Address of Property to be Assessed- Email- MobileAdd a tick box with this exact wording:I'm planning to sell. Please send me your marketing options and costs.CTA Button:Get My 24 Hr Market OpinionButton style:- Large- Full width- Rounded corners- Bold text- Bright electric blue background- High contrast- Strong hover effect if possibleBelow the CTA button, add this privacy microcopy:Your details are private and will only be used to prepare your property market update.HOW IT WORKS SECTIONBelow the hero section, add a simple “How It Works” section.Keep this section clean, short, and visually simple.Heading:How It WorksAdd 3 steps with simple icons:Step 1: Submit Your Property DetailsStep 2: We Research The Local MarketStep 3: Receive Your 24 Hour Market OpinionCLOSING CTA SECTIONAdd a final simple closing CTA section.TextWant to know what your [Location] property could sell for in today's market?Button:Get My 24 Hr Market OpinionIMPORTANT INSTRUCTIONS- Keep the page focused on one action only.- Do not add unnecessary navigation links.- Do not make the page busy.- Prioritise mobile readability.- Make the opt-in form the main visual focus.- Use strong spacing, bold headings, and clean sections.- Keep the design premium, local, trustworthy, and conversion-focused.- Make sure the page is suitable for real estate agents generating homeowner appraisal leads.
If you've ever stared at a blank screen wondering what to post on Instagram, this episode is for you. I promise, it's not what you think. This topic actually came from a recent coaching call where so many of my clients had the exact same question: What do I even post right now? And what I've realized is that when people think they have a content ideas problem, they actually have a decision-making problem. A confidence problem, at it's core. So in this episode, I'm breaking down the real reasons you don't know what to post and what to actually do about it. Here's what we cover: Why you need to know your goal with every post. You know what to post, but you fear the outcome. You have too many ideas and no priorities. You're consuming more than you're deciding. What to do instead: Ask yourself: what is this post supposed to do? Attract, connect, or convert? Get clear on what you want to be known for and what conversations you want to own. Think about what feels honest and strategic right now. Break it down to the smallest version of the idea. Reverse engineer from your CTA and pull one teaching from it. Whether you're in a visibility season, a trust-building season, or a conversion season, the content you need looks different for each, and I walk you through all of it. CONNECT: Connect with me on Instagram to see how I apply what I talk about on the episodes. Get more marketing insights from me beyond the episodes. BEYOND THE EPISODE: Get private consulting and coaching on your marketing to become your audience's favorite personal brand to follow and buy from. Learn more. Learn how to launch like celebrity brands like SKIMS, Poppi, and Rhode using the Campaign Crash Course™. Get it today! Reinvent the way you market and 3x your audience, demand, and sales with Industry's Choice. Learn more. Get support with all of your design needs for your next campaign with Sales Studio. Get started.
Angelica Iglesias from SalesFocus joins Pathmonk Presents to explain how sales outsourcing helps companies strengthen revenue operations without building everything in-house. She shares how SalesFocus supports industries such as energy, telecommunications, healthcare, and IT SaaS through inside and outside sales models tailored to different go-to-market needs. The episode also explores how AI referrals, search visibility, website optimization, CTA testing, email marketing, and CRM management contribute to lead generation and conversion. For marketers, founders, and revenue leaders, this conversation offers practical insight into building better sales systems, improving user journeys, and aligning marketing with the processes that ultimately drive business growth.
This episode of the Ann Arbor SPARK CEO Podcast features Sarah Miller, CTA, President and CEO at Destination Ann Arbor.
Partner with Jay! https://www.jayschwedelson.com/contactㅤPre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤCranking out more content with AI, but watching engagement quietly tank? Jay Schwedelson breaks down why polished AI output is dragging performance down and shares the weirdly casual button copy, screenshot formats, and webinar title tweaks that are actually lifting clicks right now. Plus a round of ridiculous debates that may or may not include why saying "we need rain" is the most annoying sentence in the English language.ㅤBest Moments:(01:53) Why cranking out more AI content is quietly dragging engagement down(02:34) Screenshot testimonials lifting conversions 22% over standard case studies(03:29) The casual "maybe" CTA buttons pulling 14% higher click-throughs(04:13) The webinar title format crushing polished educational content right now(04:45) Why day in the life content wins even in regulated and boring industries(07:00) The public speakerphone offense that nobody on earth should ever commit
As I stated yesterday, a debate can still be had about what appropriate levels of compensation should be for teachers and whether the CTA demanded raise of 4.8% or the PBC School District offered raise of 1.5% is most appropriate, however first the facts should be established which is not something I've not seen occur with any news reporting other than what I've covered over the years. This has often placed me in the crosshairs of teachers – which isn't inherently my intention to do. As always there are two sides to stories and one side to facts. These are facts and the basis for any honest conversation regarding this topic.
Kait LeDonne is a New York-based personal branding strategist and LinkedIn coach who helps thought leaders, executives, and corporate teams turn expertise into visible authority, influence, and qualified deal flow. She is a featured instructor for CNBC Make It's "How to Build a Standout Personal Brand," bringing practical executive-grade playbooks to a broad audience. Her LinkedIn audience and "Build a Brand" newsletter community exceed 80,000 professionals. She has delivered training for organizations, including the United States Air Force and Kia. Listed by Favikon among the Top Personal Branding Influencers in the U.S., Kait is frequently cited in the media for clear, results-driven personal brand strategies professionals can sustain. Connect with Kait LeDonne: Website: www.kaitledonne.com Linkedin: @kaitledonne Episode Summary: In this episode, host Lyndsay Dowd sits down with New York-based personal branding strategist Kait LeDonne — a LinkedIn coach with 80,000+ followers, CNBC contributor, and newsletter founder — to break down exactly how executives, consultants, and thought leaders can stop being the best-kept secret in their industry. Kait shares how she went from a corporate marketing role to launching her own business within 90 days, all powered by LinkedIn. The conversation covers LinkedIn's newest AI-driven algorithm, the three content pillars every professional needs, and how to convert visibility into real revenue — without ever feeling salesy. Key takeaways: Your expertise is already there — the gap is visibility, and the key is clarity. You don't need more credentials; you need a clearer message. Personal branding isn't about being everywhere. It's about being unmistakable somewhere. Pick two to three topics and own them consistently. LinkedIn isn't just a resume — it's a revenue channel. Turning on your Services section, showcasing packages, and adding a soft CTA in posts can quietly drive real deal flow. Don't confuse engagement with your niche. A viral personal story proves you're human, not that you should pivot your entire brand toward it. Think like a reporter covering your own career. Your daily work is more fascinating to outsiders than you think — mine your schedule for content instead of waiting for big wins. Episode chapters: 0:00 Cold open & episode preview 0:44 Introducing Kait LeDonne 2:11 Kait's origin story 4:50 Personality on LinkedIn — the three Ps framework 9:21 Three tactical tips for LinkedIn beginners 13:21 LinkedIn as a revenue channel 16:23 What most people get wrong — the reporter mindset 19:31 LinkedIn video — what's really happening 23:29 Kait's ideal clients & what makes brands fly 25:38 What inspires Kait — and her legacy 28:03 Where to find Kait
Most podcasters assume discovery is the hard part, but the PMS cast and crew get into what really happens after someone clicks on your show. We talk through that moment when a listener is deciding where to start, and why telling people to “Check Out Your Podcast” without direction usually leads to them leaving instead. From trailers and websites to hand-picked episodes and social clips, this conversation keeps circling one idea you've probably felt before, you know the one where you open a show and have no clue what to play. If you don't guide that moment, someone else will get their attention instead, and they may never hear the episode that would have made them stay.Episode Highlights:[02:13] Spotlight Clip Invite[03:31] New Listener Entry Point[04:46] What Do You Click Next?[07:20] Recommend a Best Episode[09:25] Website as a Home Base[11:10] Sell the Benefit First[13:07] How Listeners Choose Episodes[15:25] Designing Your Front Door[16:47] Pros vs. Casual Listeners[19:28] Define Your Show's Front Door[19:53] Examples: Trailer, Website, CTA[24:58] Website Front Door Setup[25:46] Favorites, Trailer, Landing Page[28:42] Welcome Video Debate[30:02] Autoplay and Video Hosting[31:43] Guided Journeys and Categories[35:10] Platform-Specific Welcome Videos[37:42] Sacred Cows and Feedback Plug[41:14] Pick a Starter Episode[46:29] Premium Content: First Impressions[49:33] Latest Episode Pressure[52:07] Make Entry Points ObviousLinks & Resources:Sid Meadows', "The Trend Report":https://www.sidmeadows.com/podcastYvonne's, Late Bloomer Living podcast:https://www.latebloomerliving.com/ BC Babbles, "Casual Babbles" Podcast:bcbabbles.substack.comTrueFans:https://truefans.fm/Feature Your Podcast on the Podcasting Morning Show:https://PodcastingMorningShow.com/spotlightThe Podcasting Morning Show:www.podcastingmorningshow.comWays to Watch or Listen: https://www.podcastingmorningshow.com/joinus/Meet the PMS Cast and Crew:https://podcastingmorningshow.com/peopleJoin The Empowered Podcasting Facebook Group:www.facebook.com/groups/empoweredpodcastingBook A Free Call With Marc:https://calendly.com/ironickmedia/freestrategycallApplication To Submit Your Show For Evaluation:https://podcastingmorningshow.com/evalJoin us every other Monday at 8 AM ET for the Obsession Worthy Podcasts:http://podcastingmorningshow.com/owp/Join us LIVE every weekday morning at 8 am ET (US) on Clubhouse: https://podcastingmorningshow.com/clubhouseEPC3 Speaker Application: https://empoweredpodcasting.com/speakersPowered by iRonickMedia.com and ContentCreatorsAccountant.comSend in your mailbag questions: https://www.podcastingmorningshow.com/contact/ or marc@ironickmedia.comWant to be a guest on The Podcasting Morning Show? Send me a message on PodMatch, here:https://podmatch.com/hostdetailpreview/1729879899384520035bad21b
A boring PDF freebie won't fix a quiet pipeline. The fastest lead magnets I've used on Instagram don't just “teach” something, they create real progress for a real person, right now. That's the heart of what I call a service exchange lead magnet: a free, personalized assessment you perform in exchange for a simple entry like a comment and a DM.I walk you through what a lead magnet actually is, why opt-ins matter more than likes, and how tools like ManyChat, Flodesk, Notion, and Loom can support a simple system for email list building and DM follow-up. Then we get tactical with examples you can steal whether you're a health coach, fitness coach, movement professional, or online business coach: gait analysis, squat or deadlift form checks, running assessments, posture reviews, food journal audits, Instagram bio audits, sales page audits, and content feedback. You'll hear how to pick winners in 24 to 48 hours, how to add “surprise value” so your free service feels premium, and how to nurture everyone who enters without triggering their sales resistance.We also cover the practical Instagram marketing details that make this work: what to say in the post, how to run it across Reels, carousels, and Stories, what to DM non-winners as a value-first follow-up, and how to include a clear CTA box so people can self-select into your low-ticket offer, a free chat, or one-on-one coaching. If you want more leads, more sales calls, and more DM conversations that feel human, hit play, take notes, and run the play this week. Subscribe, share this with a coach friend, and leave a review so more people can make moves.
Everyone wants followers.Almost nobody knows how to turn attention into income.In this episode of Inside the Vault, Ash Cash sits down with Sharif Ceasar (aka Real Melanin King), a 7-figure entrepreneur who built a massive social media brand before the age of 25.But this isn't just another “grow on social media” conversation.This is a masterclass on:• The 2 things the algorithm actually prioritizes • How to structure hooks that force watch time • The “negative hook” framework • The “Exposed” strategy that triggers curiosity • Why consistency alone will NOT make you grow • Where to place your CTA to double conversions • How to monetize small audiences the right way • Why most podcast clips failSharif also shares his powerful story:From carrying water on his head in Ghana…To being bullied in America…To making his first $300 on YouTube…To hitting $10K months at 21…To building a 7-figure business with nothing but strategy.If you're a creator, coach, consultant, entrepreneur, or business owner trying to turn influence into income — this episode is required listening.Stop chasing views.Start building leverage.
Josh Miller came to accessibility through telecom, media consulting, and a business school project at MIT. That project ran headfirst into a quote so high it would have eaten up half the program's annual budget. That collision between intention and financial reality is where 3Play Media was born. 19 years later, Josh leads one of the largest media accessibility company in North America, serving over ten thousand customers across education, entertainment, and enterprise. He sits on the CTA's Content and Entertainment Council. He has watched captions go from a niche accommodation to something people without hearing loss prefer. And now, he's watching Audio Description continue on that same journey. In this conversation, Josh talks about what it actually takes to build quality at scale, why not all content is equal (and what that means), and what he believes filmmakers owe a blind audience as storytellers. He also says a sentence that carries a lot: Accessibility is about enabling people to consume content however they want or need to. We unpack what it means in practice.
Joe Schwieterman, DePaul University professor and transportation expert, joins Lisa Dent to discuss the CTA. Schwieterman explains where a recent derailment happened and how aging infrastructure may have played a role.
In this week's episode of This Week in AML, with Elliot traveling, Joe McNamara joins John Byrne to break down a busy week in global compliance news. The big domestic story is the Corporate Transparency Act, where the House Financial Services Committee passed a bill to repeal the CTA for domestic entities - but only by a single vote. The hosts unpack what that means, where the legislation goes from here, and why a separate threat to withhold FinCEN's entire budget adds another layer of uncertainty to an already complicated picture. North of the border, Canada's FINTRAC has rolled out updates to its administrative monetary penalty framework, including a notable elevation of certain compliance program violations from serious to very serious. Internationally, Transparency International had a busy week - launching a new Anti-Corruption Resource Center, announcing the EU's first Anti-Corruption Directive, and publishing a working paper on professional enablers implicated in illicit financial flows from Africa. AMLA is also moving forward with two public consultations on risk assessment and compliance standards, with hearings scheduled for May 20th and May 28th. Across the pond, the FCA is pressing ahead with the UK's crypto regulatory regime, targeting October 2027 for full implementation - with rules expected this summer and firm authorization applications opening in September 2026. The episode closes with a look at FATF's latest ministerial declaration, a heads-up on OCCRP's coverage of the CTA repeal, and a walkthrough of FinCEN's 2025 Year in Review - a document the hosts recommend as essential reading for any BSA professional. Plus, a preview of AML RightSource's upcoming May webinar on global financial access and a recent AML Conversations episode featuring former IRS CI Special Agent in Charge Paul Camacho.
WBBM political editor Geoff Buchholz reports on the formal groundbreaking for the CTA's planned Red Line extension to 130th Street.
This episode includes two full, sample vascular scenarios pulled directly from our Vascular Surgery Oral Board Review Course. Listen in and test your clinical pathways in real-time as we walk through the perfect answers and provide high-yield commentary to help you pass the "hot seat."Sample Scenarios Included in This Episode: Case 22: Aortoenteric Fistula (AEF). A 78-year-old woman presents to the ER with a massive upper GI bleed and a history of an open AAA repair 10 years ago. We walk you through the immediate stabilization, CTA evaluation, and the definitive operative management—including axillobifemoral bypass, aortic stump closure, and duodenal repair. Case 27: Acute Mesenteric Ischemia. A 79-year-old woman with a history of atrial fibrillation presents with abdominal pain out of proportion to her physical exam. Test your decision-making on systemic heparinization, SMA embolectomy versus stenting (ROMS), and how to appropriately evaluate bowel viability with a second-look laparotomy. About our Vascular Surgery Oral Board Review Course: 72 High-Yield Scenarios: Covering everything from carotid stump syndrome to a AAA with a horseshoe kidney. Dual-Format Learning: Each case includes "Part A" (a straight run-through of the perfect exam response) and "Part B" (the same scenario packed with expert tips, tricks, and commentary). Free Simulator Access: Every purchase of the course includes access to our new AI-powered Oral Board Simulator, allowing you to practice your verbal responses under pressure. Resources: Vascular Surgery Oral Board Review Course: https://app.behindtheknife.org/premium/vascular-surgery-oral-board-audio-review Oral Board Simulator: https://app.behindtheknife.org/oral-board-simulator Download the BTK App on iOS and Android for on-the-go studying. DOMINATE THE DAY!
CTA ended its multi-million dollar contract with Monterrey Security on Friday, letting go of roughly 250 unarmed security guards. The transit agency plans on redirecting funds to officers and other security personnel. Host Jacoby Cochran discusses the latest with executive producer Simone Alicea and writer, comedian, and the host of The Rewine podcast, PJ Walker. Plus, Chicago's booming film industry is driving record production spending. And did you know Chicago was once the silent film capital of the world? Want some more City Cast Chicago news? Then make sure to sign up for our daily newsletter. Follow us @citycastchicago You can also text us or leave a voicemail at: 773 780-0246 Learn more about the sponsors of this Thursday, April 23 episode: Enjoy Illinois ComEd Become a member of City Cast Chicago. Interested in advertising with City Cast? Find more info HERE
In this episode we answer emails from Andrew, Geoff, and Frank. We discuss connecting risk parity investing to a bigger question: how to build a drawdown portfolio you can hold while using money to live a full life. Along the way we share a Fairfax CASA story, dig into narrative psychology, and answer practical fund questions on modifying the sample Golden Ratio portfolio, large cap stock funds, managed futures, and what beta does and does not tell you. Links:Fairfax CASA Donation Page: Donate - Fairfax CASAAndrew's Book: Here I Walk: A Thousand Miles on Foot to Rome with Martin Luther: Wilson, Andrew L., Wilson, Sarah: 9781587433054: Amazon.com: BooksTestfolio Comparison of Sample Golden Ratio vs. FAV Mods vs. 60/40 vs. Three Fund Portfolio: Portfolio Backtester for ETFs and Asset Allocation | testfolioTestfolio Comparison of Sample Golden Ratio vs. FAV Mods vs. 60/40 vs. Three Fund Portfolio (5% Withdrawals): Portfolio Backtester for ETFs and Asset Allocation | testfolioRPR Episode 436 Summary Video: RPR Episode 436 Illustrated: The Two Halves of Your Financial LifeBreathless AI-Bot Summary:The best portfolio on paper can still fail in real life if you can't stick with it when markets get weird. We take a listener-driven mailbag and use it to get practical about risk parity investing, retirement drawdown strategy, and the Golden Ratio portfolio idea as a set of principles rather than a rigid recipe you must copy.We also pause the market talk to highlight Fairfax CASA and share a powerful story about Christopher, a kid who endured years in the foster system before finally finding permanence through consistent advocacy and support. It's a reminder that “long-term” is not an abstract concept, it's something people live through, and steady commitment changes outcomes.From there we jump into what listeners are wrestling with right now: customizing a drawdown portfolio so you'll actually hold it. We talk about why personalizing an allocation can increase adherence, when cash is just drag, how international stocks and small cap value (including AVUV-style “best in class” options) can fit, and how to evaluate managed futures funds like DBMF versus alternatives such as CTA. We also answer the beta question directly: there's no ideal beta target here, because safe withdrawal rates are far more connected to maximum drawdowns and how long a portfolio stays underwater.If you get value from the show, subscribe, share it with a friend planning retirement, and leave a review on your favorite podcast app.Support the show
Dr Matt Johnson joins the Illusion of Consensus podcast with Rav Arora to break down this weekend's Trump administration's psychedelic executive order and what it means for FDA approvals, rescheduling, and veteran access to therapies. As a leading Johns Hopkins University psychiatry professor, Dr Matt Johnson shares insights from decades of research into psilocybin, addiction treatment, depression, and end-of-life care. The discussion covers the political shift driven by figures like Donald Trump, Joe Rogan, and Robert F. Kennedy Jr., alongside the growing bipartisan support for psychedelic science. Key topics include breakthrough therapy designations, right-to-try pathways, ibogaine research, and the real-world implications for mental health and veteran suicide prevention. This episode explores how emerging data and policy changes could reshape the future of psychedelic medicine in the United States.Chapters:[0:00] Intro[2:30] Joe Rogan Bashing Nixon[5:20] Rav and Matt's Proposal[9:40] Calley Means' Pivotal Role[13:40] Matt Johnson Reacts To The News[18:36] The DEA Bottleneck Problem[23:20] Real Risks of Psychedelics[32:19] Right to Try for Veterans[34:37] Jay Bhattacharya vs Trump[39:40] Jealousy for Rogan[43:51] Do Psychedelics Improve Lives?[49:55] Next Steps for Trump Admin[53:42] End of Psychedelic Prohibition? This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.illusionconsensus.com/subscribe
Send us Fan MailYour email marketing is talking to customers every month, but do you actually know what it's saying in the data? We sit down with Jocelyn from the Mailchimp Academy team to decode the metrics that separate a “we sent it” newsletter from an email program that steadily builds brand awareness, website traffic, and revenue for contractors and home service companies.We dig into open rate (OR) and what really drives it: subject lines, timing, relevance, localization, and even the new reality of inbox AI summaries that can preview your message before anyone clicks. Then we move to click-through rate (CTR) and why it's often the missing link. If your email has nothing compelling to click, your CTR will tell on you. We share practical CTA ideas that speak to real homeowner problems, plus simple A/B testing strategies to improve results without changing everything at once.Finally, we talk ROI and attribution, because the customer journey is rarely clean. A customer might click from an email to your website, read an article, and call later, so your team has to connect those dots to understand what's actually working. We also cover list growth rate, segmentation, personalization, and using send time optimization so your cadence stays calm, consistent, and intentional.If you want better email marketing performance without wasting budget, listen now, share this with a contractor friend, and subscribe. After you listen, will you commit to tracking OR, CTR, and ROI for your next send and tell us which one you're fixing first?If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!
WBBM political editor Geoff Buchholz reports on the reaction by some Chicago aldermen to news that the CTA has ended its contract with a company to provide unarmed security guards on trains and platforms.
You put in the work to plan a webinar and still walk away with no sales calls booked, no pipeline, and no clear path forward.In this episode, Logan Lyles, Founder of DemandShift, shares his proven webinar strategy for B2B service-based businesses that want to generate leads, book sales calls, and build pipelines without turning their webinars into a hard sell. You'll learn how to fix the two biggest webinar mistakes, the registration rut and the conversion cliff, and how a two-step signup process helped Logan 5X his conversion rate from webinar registrants to booked sales calls. This episode gives you a clear, actionable framework for turning your next webinar into a real lead generation engine.Key takeaways:Avoid the two webinar killers. Knowing which problem you have is the first step to fixing your webinar strategy.Use the two-step signup process to capture leads before the event. The two-step signup process captures interest right at registration.Make your CTA outcome-based, not ask-based. Framing your call to action around a clear outcome dramatically improves results.Design your survey to qualify and disqualify leads. Post-registration survey separates your ideal clients from those who aren't ready yet.Balance brand and demand in every webinar. Your webinar should educate and build trust, but it also needs to drive pipeline.Tune in now to ▶️The Pricing Strategy That Unlocks Real Profit Growth with Logan Lyles.Find more podcast episodes on our website: anderscpa.com/learn/podcasts/ Episode resources:● Anders Virtual CFO website: anderscpa.com ● Love our content? Sign up for our newsletter: https://anderscpa.com/learn/ ● Check out the Virtual CFO Playbook Course: https://anderscpa.com/virtual-cfo-services/vcfo-playbook/ Quotes-Logan Lyles: “If your CTA and the prompt you're giving someone to take the next step is only during the live event, you're missing 65% of your swings.”-Jody Grunden: "Webinars can educate your audience while also creating real opportunities for leads and clients."Logan Lyles is the Founder of DemandShift, where he helps B2B brands turn underperforming webinars into consistent revenue drivers. After struggling with low conversions early in his career, Logan rebuilt his approach and increased webinar-driven sales calls by 5X. Today, he specializes in aligning content, offers, and conversion strategy to drive real pipeline. His Webinar Fast Track framework focuses on creating clear next steps that translate attention into profit.Website: https://demandshift.co/ , https://demandshift.co/prompt LI: https://www.linkedin.com/in/loganlyles/ FB: https://www.facebook.com/logan.lyles.96/ DemandShiftLI: https://www.linkedin.com/company/demandshift/ The Creative Agency Success Show helps service-based business owners master the financial side of growth. Hosted by Jamie Nau, Director of Virtual CFO Services/
Most gyms leave thousands of dollars and countless client results on the table, not because they lack leads, but because they don't know how to turn nutrition and AI into a real, scalable profit center.Welcome to Gym Marketing Made Simple, the show focused on cutting through the noise around gym growth. Each episode centers on practical marketing, sales, and leadership systems that help boutique gyms build steady momentum without guesswork or constant outreach.Episode Highlights In today's episode, Sherman and Blake are joined by Josh Martin and Nicole Aucoin to break down how gym owners can build a serious nutrition revenue stream by pairing proven coaching systems with smart AI tools. Nicole explains the new Healthy Steps Nutrition app, lessons learned from building in tech, and how gyms can finally track real nutrition ROI instead of guessing.Episode Outline Nicole's background, HSN's evolution, and why all four hosts are now former gym owners.Why Nicole built the Healthy Steps Nutrition app after years on third‑party platforms.What the app actually does for gyms.How AI is used inside the app.Practical AI lessons for gym owners.Client-side AI features coming soon.Coach-side AI features.What HSN training looks like today.The business model of a successful gym nutrition program.Lead nurturing and the biggest follow‑up mistakes gym owners make.Why Lasso + HSN gyms outperform on nutrition revenue and client results.What Nicole will teach at the Lasso Gym Growth Summit in Nashville.Who the Summit is for and what “high level” means in this context.Nicole's excitement about Nashville, the venue, and possibly moving to the area. Episode Chapters00:00 Intro & Hosts00:30 Meet Nicole Aucoin & Healthy Steps Nutrition01:50 Launching the HSN App & Tech Challenges04:20 Why Build a Custom App for Nutrition Coaching05:50 Features: Habit Coaching, AI Meal Photo Feedback, Lower Ticket Offers08:10 Pricing Strategy & Conjoint Study Results09:35 Training AI with 10+ Years of Dietitian Content10:55 Upgraded HSN Coach Training & Certification14:15 How Gyms Should (and Shouldn't) Use AI16:20 Client‑Side AI: Personalization, Lessons, Recipes18:10 Coach Dashboards, Data, and Accountability21:50 The Avatar of a Successful HSN Gym24:45 Hiring the Right Nutrition Coaches26:40 Lead Nurturing, Follow‑Up, and Long Buyer Cycles32:55 Lasso Gym Growth Summit & Nicole's Session37:15 Why Attend and What to Expect in NashvilleAction Taken Nicole officially launches the Healthy Steps Nutrition app with: Founders' pricing and a future price increase.A structure for gyms to sell it at a lower in‑house rate.HSN tightens standards by tying platform access to active certification and recertification.Lasso announces the Lasso Gym Growth Summit in Nashville (Nov 5–7), with Nicole as a speaker focused on: - Building and scaling gym nutrition programs - Using AI and systems to increase client value and retention.Conclusion.Gym owners don't just need more leads, they need a clear way to turn nutrition and AI into predictable revenue and better client outcomes. By tightening systems, choosing the right people to coach nutrition, and using data and AI to support (not replace) human connection, gyms can serve more members at a higher level and create a real nutrition pillar in their business.CTA Book a call with Lasso to tighten up your marketing and lead flow.Connect with Healthy Steps Nutrition to build or upgrade your gym's nutrition program.Grab your spot at the Lasso Gym Growth Summit in Nashville to learn how top gyms are scaling nutrition, sales, and leadership.
Today, Rob Carver joins us to reflect on a market environment that appears calm on the surface but feels increasingly fragile underneath. From oil market distortions and muted reactions to geopolitical risk to the steady resilience of equities, the conversation questions whether price action is telling the full story. Rob shares insights from his own performance, including why slower trend signals have recently dominated and why he is running lower risk despite positive returns. The discussion moves into portfolio construction, return stacking, and the growing role of ETFs, alongside a candid look at where complexity adds value in systematic investing and where it does not.-----50 YEARS OF TREND FOLLOWING BOOK AND BEHIND-THE-SCENES VIDEO FOR ACCREDITED INVESTORS - CLICK HERE-----Follow Niels on Twitter, LinkedIn, YouTube or via the TTU website.IT's TRUE ? – most CIO's read 50+ books each year – get your FREE copy of the Ultimate Guide to the Best Investment Books ever written here.And you can get a free copy of my latest book “Ten Reasons to Add Trend Following to Your Portfolio” here.Learn more about the Trend Barometer here.Send your questions to info@toptradersunplugged.comAnd please share this episode with a like-minded friend and leave an honest Rating & Review on iTunes or Spotify so more people can discover the podcast.Follow Rob on Twitter.Episode TimeStamps:00:00 - Intro & current market backdrop04:30 - Oil market dislocations and futures vs physical pricing10:00 - Equities hitting highs despite geopolitical tension13:30 - ETFs, fees, and structural shifts in investment vehicles17:00 - Trend following performance update and April results20:30 - Rob's year-to-date and 12-month performance breakdown25:00 - Why slow trend signals outperformed27:30 - How to evaluate large CTA managers31:00 - Where PhDs add value in systematic investing43:00 - Signal weighting, crisis alpha, and portfolio construction52:00 - Return stacking and diversifying equities01:06:30 - Managed futures ETFs vs replication strategies01:18:00 - Final thoughts and wrap-upCopyright © 2025 – CMC AG – All Rights Reserved----PLUS: Whenever you're ready... here are 3 ways I can help you in your investment Journey:1. eBooks that cover key topics that you need to know about In my eBooks, I put together some key discoveries and things I have learnt during the more than 3 decades I have worked in the Trend Following industry, which I hope you will find useful. Click Here2. Daily Trend Barometer and Market Score One of the things I'm really proud of, is the fact that I have managed to published the Trend Barometer and Market Score each day for more than a decade...as these tools are really good at describing the environment for trend following managers as well as giving insights into the general positioning of a trend following strategy! Click Here3. Other Resources that can help youAnd if you are hungry for more useful resources from the trend following world...check out some precious resources that I have found over the years to be really valuable. Click HerePrivacy PolicyDisclaimer
Welcome to Compete Training Academy, Mindy Ewing! Mindy is a certified mindset coach with Compete Training Academy, bringing a powerful focus on WHOLENESS -- mind, body, spirit, and faith! As the owner of The Wellness Studio in Marion, IN, Mindy has deep expertise in craniosacral therapy, massage therapy, helping individuals restore their balance, healing and alignment in their lives. Mindy has personally gone through The Compete Mentality system and has been certified by CTA owners Jordan Delks and Courtney Delks. She embodies everything CTA stands for -- intentional growth, identity in Christ, transformation, and faith driven performance. Tune in today to learn more about Mindy and sign up for her mindset coaching at www.competetrainingacademy.org!
Markets are currently being shaped by geopolitical uncertainty, rapid technological change, and shifting investor behavior. In this episode, Andrew and Niels explore how these forces are influencing trend following and systematic investing. They discuss recent market volatility, the impact of global conflict on asset prices, and why traditional diversification assumptions are being tested. A key focus is the evolving structure of the CTA industry, including the rise of ETFs and the debate between complexity and simplicity in generating alpha. The conversation also examines replication strategies, implementation costs, and whether simpler approaches may deliver more efficient and consistent outcomes over time.-----50 YEARS OF TREND FOLLOWING BOOK AND BEHIND-THE-SCENES VIDEO FOR ACCREDITED INVESTORS - CLICK HERE-----Follow Niels on Twitter, LinkedIn, YouTube or via the TTU website.IT's TRUE ? – most CIO's read 50+ books each year – get your FREE copy of the Ultimate Guide to the Best Investment Books ever written here.And you can get a free copy of my latest book “Ten Reasons to Add Trend Following to Your Portfolio” here.Learn more about the Trend Barometer here.Send your questions to info@toptradersunplugged.comAnd please share this episode with a like-minded friend and leave an honest Rating & Review on iTunes or Spotify so more people can discover the podcast.Follow Andrew on Twitter.Episode TimeStamps: 01:27 - Geopolitical uncertainty and parallels to past crises03:13 - Why this crisis feels different from previous ones04:24 - Ideology, negotiation, and unintended consequences06:16 - AI, technology, and the changing global landscape10:58 - Technology dependence and societal tradeoffs12:37 - Market environment and trend following conditions16:02 - CTA performance and the macro “do over” of 202621:11 - Traditional markets vs systematic strategies22:39 - Hedge fund losses and dispersion across strategies25:48 - CTA alpha, simplicity, and ETF performance32:42 - Complexity vs efficiency in portfolio construction39:40 - Hidden implementation costs in systematic trading52:21 - QIS strategies and the illusion of beta57:43 - Structural challenges in QIS products01:03:12 - Index construction, research, and innovation constraints01:08:47 - Fees, transparency, and real investor costs01:12:41 - Product evolution and the future of systematic investingCopyright © 2025 – CMC AG – All Rights Reserved----PLUS: Whenever you're ready... here are 3 ways I can help you in your investment Journey:1. eBooks that cover key topics that you need to know about In my eBooks, I put together some key discoveries and things I have learnt during the more than 3 decades I have worked in the Trend Following industry, which I hope you will find useful. Click Here2. Daily Trend Barometer and Market Score One of the things I'm really proud of, is the fact that I have managed to published the Trend Barometer and Market Score each day for more than a decade...as these tools are really good at describing the environment for trend following managers as well as giving insights into the general positioning of a trend following strategy! Click Here3. Other Resources that can help youAnd if you are hungry for more useful resources from the trend following world...check out some precious resources that I have found over the years to be really valuable. Click HerePrivacy PolicyDisclaimer
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Ya'll asked for some advice episodes and whitney can't take her own advice about saying no, so here it is. Whitney gives all the advice she wish she had heard when she was 30. Warning: it's very direct. Do not watch this if you want to stay in a fake relationship with Chet. She doesn't want to bore you with anything she has already said, so for more buy her book I'M FINE AND OTHER LIES. https://www.amazon.com/Fine-Other-Lie... Tickets for The Big Baby Tour https://www.whitneycummings.com SHOP: https://whitneycummings.com/index.htm... Thank you to our sponsors! REVOLVE URL: https://www.revolve.com/whitney Code: WHITNEY Offer: 15% off your first order Shop at REVOLVE.com/WHITNEY and use code WHITNEY for 15% off your first order. #REVOLVEpartner DraftKings Casino Code: GOODFORYOU Terms URL mentioned in CTA: https://casino.draftkings.com/promos New players play $5 and get 500 Flex Spins, claimed as 50 spins a day for 10 days. Download the DraftKings Casino app and sign up with code GOODFORYOU. New players can play $5 and get 500 Flex Spins, claimed as 50 spins a day for 10 days. Terms: https://casino.draftkings.com/promos LOLA URL: https://Lolablankets.com Code: WHITNEY Offer: 40% off select Lola Blankets products Get 40% off select Lola Blankets products at Lolablankets.com by using code WHITNEY at checkout. Experience the world's #1 blanket with Lola Blankets. NOCD URL: https://learn.nocd.com/WHITNEY Vanity URL: https://learn.nocd.com/WHITNEY If you're struggling with OCD or unrelenting intrusive thoughts, NOCD can help. Book a free 15 minute call to get started: https://learn.nocd.com/WHITNEY