Podcasts about CTA

CardioNerds (Dr. Rick Ferraro and Dr. Dan Ambinder) join Dr. Sahar Samimi and Dr. Lorraine Mascarenhas from Baylor College of Medicine, Houston, Texas, at the Houston Rodeo for some tasty Texas BBQ and a tour of the lively rodeo grounds to discuss an interesting case full of clinical pearls involving a patient with nonbacterial thrombotic endocarditis (NBTE). Expert commentary is provided by Dr. Basant Arya. Episode audio was edited by CardioNerds Intern Dr. Bhavya Shah. (Photo by Xu Jianmei/Xinhua via Getty Images)Xinhua News Agency via Getty Images We discuss a case of a 38-year-old woman with advanced endometrial cancer who presents with acute abdominal pain, found to have splenic and renal infarcts, severe aortic regurgitation, and persistently negative blood cultures, ultimately diagnosed with nonbacterial thrombotic endocarditis (NBTE). We review the definition and pathophysiology of NBTE in the context of malignancy and hypercoagulability, discuss initial evaluation and echocardiographic findings, and highlight important management considerations. Emphasis is placed on the complexities of anticoagulation choice, the role of valvular surveillance, and the need for coordinated, multidisciplinary care.   US Cardiology Review is now the official journal of CardioNerds! Submit your manuscript here. CardioNerds Case Reports PageCardioNerds Episode PageCardioNerds AcademyCardionerds Healy Honor Roll CardioNerds Journal ClubSubscribe to The Heartbeat Newsletter!Check out CardioNerds SWAG!Become a CardioNerds Patron! Pearls- Nonbacterial Thrombotic Endocarditis Eliminate the Usual Suspects. NBTE is a diagnosis of exclusion! Always rule out infective endocarditis (IE) first with serial blood cultures and serologic tests.  More than Meets the Echo. Distinguishing NBTE from culture-negative endocarditis can be tricky. Look beyond the echo—focus on clinical context (underlying malignancy, autoimmune issues) and lab findings to clinch the diagnosis.  TEE for the Win... Mostly. While TEE is more sensitive than TTE, NBTE vegetations can be sneaky and may embolize quickly. Don't hesitate to use advanced imaging (i.e., cardiac MRI, CTA) or repeat imaging if you still suspect NBTE.  Choose your champion. In cancer-associated NBTE, guideline recommendations for anticoagulation choice are lacking. Consider DOACs and LMWH as agents of choice, but ultimately use shared decision-making to guide management.  No obvious trigger? Go hunting for hidden malignancies or autoimmune disorders. A thorough workup is essential to uncover the driving force behind NBTE.  Check out this state-of-the-art review for a comprehensive, one-stop summary of NBTE: European Heart Journal, 46(3), 236–245. Please note that the figures and tables referenced in the following notes are adapted from this review.  notes- Nonbacterial Thrombotic Endocarditis Notes were drafted by Dr. Sahar Samimi.  What is nonbacterial thrombotic endocarditis (NBTE)?   NBTE, previously known as marantic endocarditis, is a rare condition in which sterile vegetations form on heart valves.1  It occurs most commonly in association with malignancies and autoimmune conditions (i.e, antiphospholipid antibody syndrome or systemic lupus erythematosus).1 In addition, NBTE has been reported in association with COVID-19 infection, burns, sepsis, and indwelling catheters.2  Precise mechanisms remain unclear, but an interplay of endothelial injury, hypercoagulability, hypoxia, and immune complex deposition contributes to the formation of these sterile vegetations. 1  How do we diagnose NBTE?  Physicians should have a high level of suspicion for NBTE in at-risk patients (e.g., with active malignancy) who present with recent or recurrent embolic events (i.e., stroke, splenic, renal, or mesenteric infarct, and acute coronary syndrome).1 

Instagram has quietly rolled out a change that lets Google index your public posts, opening the door to evergreen search traffic. In this episode Michelle Thames explains what “indexing” means, why it matters for creators and brands, and three quick optimizations you can apply this weekend to start showing up in Google results. Key Points Covered What changed in 2025: Instagram's new crawlable post wrapper How alt text, captions, and on-page engagement now fuel Google ranking Difference between hashtag reach and true search indexing Three fast wins: keyword-first captions, strategic alt text, and carousel keyword stacking Power tip: cross-linking your post in Threads for instant backlink juice Action Steps Front-load keywords in the first 120 characters of future captions. Write descriptive alt text for at least ten existing posts. Post a fresh carousel with slide-by-slide keyword variants and a clear CTA. Check out the new Visible & Booked merch and share how you're wearing it! Stay inspired and get daily visibility tips—follow Michelle everywhere: Instagram: @michellelthames Threads: @michellelthames LinkedIn: Michelle L Thames YouTube: Michelle L Thames Podcast: Social Media Decoded Book a Power Hour Strategy Session HERE Free 7 Day Authority Shift: Private Audio Experience Story Strategy Guide (Free Download): HERE Shop the Visible & Booked Merch Collection: HERE Follow Michelle on Instagram: @michellelthames Share This Episode! Screenshot this episode and tag @michellelthames with your biggest takeaway.Share your thoughts on Spotify comments or on Threads—Michelle loves featuring listener wins and tips! Instagram SEO update 2025, Google indexing Instagram posts, how to write alt text on IG, Instagram captions for SEO, Instagram carousel SEO strategy, social media search traffic, evergreen Instagram reach, Michelle Thames podcast, IG algorithm changes 2025, optimize Instagram for Google search

Posting awesome content but still not seeing sales? In this Fast-Fix Friday episode, Michelle Thames reveals the silent Instagram mistake that keeps creators, coaches, and small-business owners from converting likes into revenue: no clear offer line. Learn why visibility ≠ conversion, the mindset switch you need, and a one-sentence CTA formula that turns scrollers into buyers—without feeling “salesy.” Key Topics Covered The hidden “cash register” problem: Why valuable posts alone don't prompt purchases Mindset flip: Treat every post like a mini storefront, not just a value bomb Offer-Line Formula: 1 sentence, action-oriented, friction-free (plus swipe examples) Real-life micro case study—900-follower account → 3 retainer clients in 14 days Quick caption edit demo you can implement in 5 minutes How offer lines boost reach and revenue (algorithm loves conversions!) Action Steps Edit your latest post: Add one clear offer line (link-in-bio, DM keyword, or Power-Hour booking). Pin a Story highlight called Work With Me or Start Here. Share your updated post in Stories and tag @socialmediadecodedpod for feedback. Links & Resources Book a Power Strategy Session HERE Follow the show on IG: @socialmediadecodedpod   Check out the new Visible & Booked merch and share how you're wearing it! Stay inspired and get daily visibility tips—follow Michelle everywhere: Instagram: @michellelthames Threads: @michellelthames LinkedIn: Michelle L Thames YouTube: Michelle L Thames Podcast: Social Media Decoded Ready to increase your Visibility? Join the FREE 7-Day Visibility Challenge HERE Get your FREE $200-a-day Story Strategy guide HERE! Want my proven story strategy that's helping women earn $200/day from their audience? DM “STORY” to me on Instagram (@michellelthames) and I'll send you my favorite visibility and sales framework—free for listeners! Share the Episode Screenshot this episode, add your new offer line in text, and tag @socialmediadecodedpod and @MichelleLThames so Michelle can repost your win! Drop thoughts or questions in the Spotify Q&A feature—your comment may be featured next week. Instagram sales tips 2025, convert followers to customers, Instagram CTA examples, how to sell on Instagram captions, Instagram conversion strategy, Michelle Thames podcast, IG offer line formula, monetize Instagram content, social media checkout mistake, Instagram marketing for small business

Are you feeling intimidated by the thought of running ads for your service-based business? Us too! Many entrepreneurs struggle with this crucial aspect of marketing, unsure where to start or how to make it work effectively. Today I sit down with Nickolas Natali, a successful podcast host (Top 1% whoop whoop!) and advertising expert, to finally figure out how to run ads for service-based businesses (and online as you'll see at the end!) We dive into actionable strategies that you can implement today to boost your lead generation and conversions. Today's #GoldenBoulders! • A simple, clear roadmap for setting up and testing ads for your service-based business • The key components of an effective offer formula • Where to focus 80% of your attention in your ad strategy • How to choose the right offer to test your ad system • The balance between organic content and paid advertising You'll have a clear understanding of how to create an effective ad strategy that drives conversations and conversions for your service-based business. Enjoy and let's make some $$$ Timestamped Overview: [00:00:00] Intro: Why paid ads feel scary — and what this episode promises to fix [00:02:40] Nick's background: From podcasting to high-converting media strategies [00:03:30] Luis reveals their past ad attempts and what stopped them from scaling [00:05:15] Nick breaks down a low-budget ($100–$500) testing strategy to validate offers [00:06:50] What to expect in your first 30 days of running ads [00:09:30] The "I help X do Y without Z" formula and how to craft a strong offer [00:11:40] Platform breakdown: When to use Meta vs. Google Ads (and why) [00:13:45] Why 80% of your budget should go into the headline and CTA [00:16:55] The friction question: Should you make it harder or easier to convert? [00:18:30] DMs as an ad destination — and how they outperform clunky funnels [00:20:15] Done-for-you vs. done-with-you vs. do-it-yourself: Choosing your ad offer [00:23:40] Should you lead with high-ticket or low-ticket? Nick's practical take [00:26:30] Tracking success: What ROAS, CPL, and other metrics really mean [00:29:50] Paid ads vs. organic content — how to make them work together [00:33:00] Creative ideas: Story-driven or sitcom-style ads for brand awareness Connect with Nickolas: Podcast https://podcasts.apple.com/us/podcast/the-nickolas-natali-show/id1454542200 LinkedIn https://www.linkedin.com/in/nickolasnatali Instagram https://www.instagram.com/nickolasnatali/?hl=en Website https://allthingsmediallc.com/ Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don't forget to leave us a review by clicking here, and share it with a friend.

Both podcast hosts and guests struggle to get listeners to take action after listening to episodes. This is because the call to action (CTA) is often unclear, scattered, or too complex. In this episode, Alex Sanfilippo along with Luis and Fonzi Camejo share a 6-step framework to help podcast hosts and podcast guests create focused, compelling calls to action that actually get results. Get ready to simplify your message, guide your listeners, and turn listeners' attention into action!MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/342Chapters00:00 Introduction to Podcasting and Personal Connections01:53 The Importance of Calls to Action in Podcasting05:19 Developing Trust and Authority with Listeners09:44 The Power of a Singular Call to Action12:20 Relevance and Coherence in Calls to Action15:43 Dynamic Insertion and Evergreen Content18:32 Visualizing Frameworks for Effective Communication19:56 Engagement Levels and Call to Action Strategies21:51 Creating Anticipation: The Power of Teasers22:36 Crafting Memorable URLs and Easy Navigation24:31 Value Reinforcement: Ensuring Alignment with Expectations26:00 The Importance of Value-First Approaches30:00 Innovative Opt-In Strategies for Audience Engagement32:19 Building a Community Focused on Action and AccountabilityTakeawaysCalls to action are crucial for podcast success.Overwhelming listeners with options can lead to inaction.Building trust with your audience is essential.A singular call to action is more effective than multiple.Relevance to the topic is key for effective CTAs.Dynamic insertion can keep content evergreen and relevant.Listeners appreciate transparency and value in content.Testing different CTAs can lead to better results.Simplicity in CTAs helps listeners understand and engage.Developing a relationship with the audience enhances response rates. Visual frameworks help audiences visualize concepts easily.Engagement levels dictate the length and depth of calls to action.Creating anticipation can enhance listener retention.Memorable URLs improve audience navigation and recall.Value reinforcement is crucial for maintaining audience trust.A value-first approach can lead to better audience engagement.Innovative opt-in strategies can enhance audience interaction.Building a community fosters accountability and action.Clear communication reduces confusion and increases conversions.Encouraging actionable steps is essential for audience growth.MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/342

We tackle the big question: Is happiness a treasure hunt or a DIY project? We unravel the myth that joy is hidden in a six-pack, a bulging bank account, or a corner office. Instead, we suggest that true happiness might just be in finding meaning, purpose, and maybe even in that last piece of chocolate cake. We talk about the fact that life is a mixed bag of emotions, and the secret to happiness might just be in strong relationships and a dash of gratitude. Plus, we share some practical tips like practicing mindfulness—because who doesn't need a little zen in their life?Products Mentioned: Good Molecules - Discoloration Correcting Serum0:32 - CTA review5:27 - Things we love7:16 - Chasing Happiness32:43 - New Call-to-Action

00:00 – Cold, Warm, and Hot Leads 101 Kai explains how podcasts help build trust and convert cold leads into warm and hot leads.“Long-form content like podcasting is perfect for big mindset shifts.”03:20 – Can You Really Pause and Still Grow? Yes, but only if your foundations are strong. Kai clarifies that she's not advocating a pause—but it's possible to maintain traction even if you take a break.05:10 – The 4 Essential FoundationsKnow your target audienceCraft a clear messageDefine your podcast's goalHave a next-step destination (CTA)“No strategy will work if you're unclear about who you're talking to.”08:50 – Real Client Example: Wrong Audience, Wrong Results A podcast focused on acne wasn't converting—because analytics showed his real audience cared about pain management.“Get your data. Don't assume.”10:30 – Everyone is Not Your Audience Kai dismantles the “everyone needs this” mindset and gives a solid segmentation example: married moms vs. single moms.13:20 – Clarify Your Podcast's Goal Awareness ≠ Sales ≠ Retention. Each goal needs its own strategy and message.“If your goal is awareness, don't rush the sale.”15:40 – Call to Action Matters Whether it's “join my group” or “book a call,” your CTA must match your podcast goal.17:45 – Evergreen Content + Repurposing = Lead Machine How repurposed content from past episodes continues to generate leads for clients—even without new episodes.19:22 – Why It Still Works: Clarity + Consistency The Bone Coach example: clear message, well-segmented audience, and relevant CTAs make content perform long-term.21:00 – Kai's Invitation + Closing Plans for a Facebook group for holistic wellness practitioners. Email kai@podkai.com with subject “I want to join” if interested.

Hello to you listening in Gondomar, Galicia, Spain!Coming to you from Whidbey Island, Washington this is Stories From Women Who Walk with 60 Seconds for Motivate Your Monday and your host, Diane Wyzga.I am often asked how to begin the next story chapter of life when there's no clear path ahead. In truth, we really don't see the path so much as we make the path while walking it.But that might be little comfort in the beginning when you're standing at the crossroads.In my experience choosing a direction and setting out with curiosity and determination - taking that first step - perhaps the one we don't want to take - is the key that opens the way ahead.Following are several visionary questions for you. Choose the one that speaks to where you are right now and invite it to walk along with you like friends on a trail:  1. What story are you meant to tell that only you living your life with your wisdom and your experiences could tell?2. Imagine you're looking back at yourself as an elder woman - content, satisfied, knowing you got it right. What would you say made it all worthwhile?3. What delighted you, intrigued you, fed your curiosity when you were younger than you are now?  4. Who were you before you learned you were supposed to worry that money doesn't grow on trees?Sometimes the most powerful questions are the ones that help us discover who we really are beneath all the "shoulds" and practical concerns. Reconnecting with your truest self after years of layered expectations and external pressures comes from trusting what you know rather than adding more information or strategies.CTA: If you're curious about how to stop trying to figure it all out and start honoring what you already know, email me at info@quartermoonstoryarts.net to arrange a free Discovery Call with me, your story doula. And thank you for listening!You're always welcome: "Come for the stories - Stay for the magic!" Speaking of magic, I hope you'll subscribe, share a 5-star rating and nice review on your social media or podcast channel of choice, bring your friends and rellies, and join us! You will have wonderful company as we continue to walk our lives together. Be sure to stop by my Quarter Moon Story Arts website and stay current with me as "Wyzga on Words" on Substack. Stories From Women Who Walk Production TeamPodcaster: Diane F Wyzga & Quarter Moon Story ArtsMusic: Mer's Waltz from Crossing the Waters by Steve Schuch & Night Heron MusicALL content and image © 2019 to Present Quarter Moon Story Arts. All rights reserved. 

 Phillipa Games, has spent more than 25 years swimming in the deep end of digital strategy and analytics. With experience across nearly 500 clients and websites that have brought in hundreds of millions of dollars, Phillipa has seen it all from the good, to the bad, and the wildly overlooked. In this conversation, we peeled back the curtain on website analytics, not the overwhelming, chart-filled dashboard version, but the real, human-centered data that tells the story of what your customers are doing (and not doing) on your site. If you  who would rather schedule a root canal than log into Google Analytics, this episode is your guide to looking at just the data that matters and learning to use it to make smarter decisions.   Key Discussion Points: Why most business owners avoid their analytics dashboards (and why that's a mistake) What to track first — hint: it's not bounce rate The real value in knowing if anyone actually sees your call-to-action Why long, scrolling pages might be quietly killing your conversions How your internal site search can reveal new service and product opportunities Actionable Takeaways: Start with your business goals, not your metrics. Analytics are only helpful if you know what you're trying to achieve. Define what success looks like before diving into data. Every page needs a call to action. Don't leave visitors guessing. Tell them what the next step is — and test different formats and placements to see what works. Don't bury your offer Long pages may look modern, but if your CTA is stuck at the bottom, many visitors will never see it. Move it up the page, and repeat it on the bottom.  Use internal search as market research. The words people type into your site's search box can reveal what they expect you to offer — and what you might consider offering next. Watch where they drop off. If your audience isn't finishing your videos or podcast episodes, take a hard look at how you open. You may be losing them in the first 15 seconds. 

Andrew Beer and Tom Wroble return to join Niels Kaastrup-Larsen for a timely examination of how trend following is adapting, and why some say it may be losing its edge. Tom unpacks new research showing a quiet drift toward slower models, raising the question of whether CTAs are evolving or converging. Andrew pushes back on the prevailing wisdom around diversification, suggesting that complexity often obscures cost rather than delivering true value. From shifting model speeds to the incentives shaping manager behavior, this is a conversation about what trend following is becoming... and what investors risk overlooking as some strategies grow more complex in pursuit of outperformance.-----50 YEARS OF TREND FOLLOWING BOOK AND BEHIND-THE-SCENES VIDEO FOR ACCREDITED INVESTORS - CLICK HERE-----Follow Niels on Twitter, LinkedIn, YouTube or via the TTU website.IT's TRUE ? – most CIO's read 50+ books each year – get your FREE copy of the Ultimate Guide to the Best Investment Books ever written here.And you can get a free copy of my latest book “Ten Reasons to Add Trend Following to Your Portfolio” here.Learn more about the Trend Barometer here.Send your questions to info@toptradersunplugged.comAnd please share this episode with a like-minded friend and leave an honest Rating & Review on iTunes or Spotify so more people can discover the podcast.Follow Andrew on Twitter.Follow Tom on LinkedIn,Episode TimeStamps: 01:52 - What has caught our attention recently?06:11 - Industry performance update07:44 - Wrobel's perspective on the current CTA environment09:32 - Key findings from Wrobel's recent paper14:51 - The shape is key for managing risk17:26 - How changes in the underlying managers affect replication strategies22:10 - Is there such a thing as a happy "medium" in trading speed?28:09 - Are replication strategies less challenged when selecting markets?33:35 - The structure of an allocator36:12 - How much tracking error is acceptable in replication?42:14...

You're posting content on LinkedIn but is it actually bringing in sales leads? In this rerun episode, I sit down with Tom Abbott, LinkedIn strategist and international sales expert, to talk about how you can create content that doesn't just get likes but fills your pipeline. If you're tired of playing the social media game with no ROI, this episode is your blueprint.Meet Tom AbbottTom is the founder of SOCO Sales Training and one of the top voices when it comes to using LinkedIn for B2B sales. He's trained thousands of sales professionals around the world, and in this conversation, he pulls back the curtain on what's working on LinkedIn right now. Whether you're brand new to the platform or looking to sharpen your edge, Tom delivers actionable insights that can lead directly to revenue.Turn LinkedIn Into a Lead MachineTom explains why most sellers get LinkedIn wrong and what to do instead. It's not about being overly polished or promotional. It's about being intentional, authentic, and consistent.Speak to your audience's pain pointsDon't just talk about your product. Talk about the problems your prospects are actively trying to solve.Use a simple post structureTom breaks down the 3-part framework: hook, value, and CTA. Get attention, deliver insight, and give them something to do next.Stay visible without being spammyConsistency beats perfection. Tom shares how often to post, what formats are working best, and how to balance content types.Connect, don't just broadcastThe magic happens in the comments and DMs. If you're not engaging with your audience, you're missing the point."LinkedIn is a sales tool not just a résumé. Use it that way, and it will change your business." – Tom AbbottResourcesFollow Tom Abbott on LinkedIn to see examples of his post structure in action. Check out SOCO Sales Training if you want to take your team's LinkedIn strategy to the next level. Need help building your sales content strategy? Join my Sales Mastermind Class. Visit thesalesevangelist.com for templates, tools, and more episodes to sharpen your selling skillsSponsorship OffersThis episode is brought to you in part by Hubspot.With HubSpot sales hubs, your data tools and teams join a single platform to close deals and turn prospects into pipelines. Try it for yourself at hubspot.com/sales.2. This episode is brought to you in part by LinkedIn.Are you tired of prospective clients not responding to your emails? Sign up for a free 60-day trial of LinkedIn Sales Navigator at linkedin.com/tse.3. This episode is brought to you in part by the TSE Sales Foundation.Improve your connection on LinkedIn and land three or five appointments with our LinkedIn prospecting course. Go to the salesevangelist.com/linkedin.CreditsAs one of our podcast listeners, we value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey

Former ComEd CEO and Madigan confidante is sentenced to prison. O'Hare sees the busiest day ever. Vandals target immigration organizations in Little Village. NASCAR passes on another race in the Loop and Chicago Mayor Johnson introduces a new plan to snuff out smoking on CTA. Reset goes behind those headlines and more in our Weekly News Recap with Block Club Chicago reporter Mack Liederman, Chicago Sun-Times federal courts reporter Jon Seidel and WBEZ investigative reporter Dan Mihalopoulos. For a full archive of Reset interviews, head over to wbez.org/reset.

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Ever wonder why some podcasters get zero results from their content… while others effortlessly turn listeners into paying customers? This one thing increases your chances significantly! Today we sit down with the legendary Alex Sanfilippo to crack the code on podcast calls-to-action that actually convert. This session was streamed during Podcasting Made simple (a Podmatch event) in front of more than 1,000 people and the feedback was incredible! We are very grateful that Alex and their team are letting us share this private episode :) We're pulling back the curtain on: - The “Six Steps” that make ANY CTA irresistible (not just for podcasts!) - Wild case studies and real-life mistakes most hosts and guests make (and how to avoid them) - The power of keeping it simple, specific, AND sticky - The surprising thing you should NOT ask for at the end of your episode - Why Fonzi believes “short and sticky” wins every time (and what on earth Taylor Swift has to do with podcasting…) Whether you're struggling to convert listeners or just want to refine your strategy, this episode is packed with practical insights to help you drive traffic, grow your audience, and monetize your content effectively! Enjoy! Timestamped Overview: [00:00] Alex intros the special PodMatch Event and sets the stage for discussing powerful podcast CTAs. [02:30] Luis & Fonzi join in — sharing background on how this framework was developed and why most CTAs fail. [04:30] Why “no results” from podcasting usually isn't a content problem — it's a CTA problem. [06:10] Step 0: Develop Know, Like & Trust on the episode — give away real value, don't hold back. [10:15] Step 1: Keep your CTA singular — don't overwhelm your listeners with too many options. [11:35] Step 2: Make it relevant — your CTA must match the content of the episode. [13:40] Step 3: Ensure it's evergreen — so it doesn't expire or confuse future listeners. [17:05] Step 4: Keep it simple to understand — clarity > cleverness. Use “It's like…” analogies. [20:30] Step 5: Make it easy to follow — sticky domains, memorable URLs, or SMS options. [23:55] Test creative ideas: surprise CTAs at the end of episodes, gamification, secret codes. [25:00] Sticky examples: funny URLs, dynamic insertion intros, and Taylor Swift-style rollouts (!). [27:20] Step 6: CTA destination should add value immediately — don't gate everything behind an opt-in. [30:45] Optimize the experience post-CTA: what happens after someone clicks matters. [33:30] Every CTA should reflect your business stage and goals — make it strategic. [34:10] The Biz Bros share details on launching their new community: BusinessCreator.Club. Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don't forget to leave us a review by clicking here, and share it with a friend.

In this episode, Jack and Jeremy break down an especially long and highly personalized cold email that made its way through the noise—though not without some controversy. They explore what worked, what went too far, and how AI-driven outreach can either charm or alarm your prospects. Key topics discussed: - The use of deeply personal references in cold emails—and where it crosses the line. - Why referencing hobbies, spouses, and old clients might not earn you points. - The difference between relevance and overpersonalization in outreach. - How AI-generated emails reveal themselves with subtle formatting cues. - Alternative, clearer messaging strategies that could've made the same email more effective. - The importance of a focused CTA and the power of a “trial as a gift” offer. - Predictions for the future of first-line personalization and AI's evolving role in cold outreach. Less is often more when it comes to personalization. A simple, relevant message that's respectful of boundaries often beats a complex AI-generated pitch loaded with unnecessary personal trivia. About the hosts: Jack Reamer founded SalesBread.com – the lead generation agency that brings B2B companies 1 lead per day by sending ultra-personalized LinkedIn messages and cold emails. Show listeners can book a free, 15-minute lead generation brainstorm session here: https://salesbread.com/contact/ Jeremy Chatelaine founded QuickMail.com – the most performant cold email platform to get replies, thanks to industry-leading features such as Deliverability AI and Advanced Stats. Start your trial today here: https://quickmail.com

Crain's residential real estate reporter Dennis Rodkin and host Amy Guth discuss news from the local housing market, including including realtors going on the offensive over a plan to rescue the CTA with real estate taxes.Plus: Chicago CFO says property tax hike likely in 2026 budget package, Northern Trust denies holding merger talks with Bank of New York Mellon, NASCAR names new city for 2026 street race and AI boom drives power costs to new record on biggest U.S. grid.

Titulares. Entrevista a Patri Guijarro, antes del España-Italia de la Eurocopa femenina. Tiempo de opinión: Rashford, los fichajes del Real Madrid y el CTA. Un piloto de 17 años pierde la vida. Tour de Francia. #Km42. La Contraportada: Nacho Peña

Tiempo de Opinión, con Tomás Guasch, Miguel Rico, Elías Israel y Guille Uzquiano. Pobill, nuevo jugador del Atlético de Madrid. Las dudas que sigue dejando el nuevo organigrama del CTA

Titulares. Así llega España a la semifinal del Europeo femenino; Inglaterra, primera finalista, con polémica. Tiempo de Opinión. Son noticia: Pobill, el CTA, Ceballos, Rashfod y Ter Stegen. Tour de Francia. La Contraportada: Luis García

Seth Greene built a life-saving marketing agency—but not the kind you think.In this heart-wrenching episode, Seth reveals how a single ad campaign stopped a man from ending his life. What starts as a conversation about business becomes a raw, spiritual deep-dive into service, legacy, and becoming the kind of person your purpose requires.If you've ever doubted that your work can truly matter—this is your wake-up call.In this episode:Why your energy is more important than your marketing.How to transform your spiritual breakthroughs into business results.The power of ripple effect and why legacy starts inside.How this near-death health scare led to a life of impact and purpose.Go to InnerEmpirePodcast.com — that's the new show.→ He explicitly invites listeners to check out his newest podcast, Inner Empire, focused on spiritual and emotional work in business.If you want 30% off the Amazon price of my book… go to UltimatePodcastBook.com. That link is especially for Kellan's listeners.→ Exclusive discount CTA for his book: The Ultimate Guide to Growing Your Business With a Podcast.

Ald. Bill Conway, 34th Ward, joins Steve Dale, filling in for Lisa Dent, to discuss the NASCAR Chicago Street Race not returning in 2026. Ald. Conway shares that while NASCAR will not be in Chicago next year, the street race could return in 2027. Then, he discusses the CTA and the budget cliff that the […]

In this week's episode of the Flux News Show, Greg Newman, Harry Campion-Evans, and Mita Chaturvedi break down why middle distillates like diesel are defying the trend and driving oil markets. They dive deep into the distillates rally, unpacking how chronically low stocks, disjointed refining activity, and CTA-led momentum flipped what looked like a stop-out into a full-blown bull run.Meanwhile, soaring diesel-led margins and rare summer tightness in the physical market are reshaping the narrative on cracks and spreads — and few saw it coming.The team also touches on new hedge fund launches, the shifting macro backdrop around US–EU trade tensions, and the latest on the Murban pricing saga, as PLATTS faces scrutiny over a controversial methodology tweak.In the Crystal Ball, Greg, Harry, and Mita debate whether the distillate tightness is here to stay - and what it means for Brent, refinery utilization, and product flows heading into peak demand season. 

Hablamos sobre la nueva cúpula arbitral en el CTA y sobre el posible fichaje de Rodri por el Real Madrid. Entrevistamos a la jugadora española de la selección, Olga Carmona, y al ciclista español del Movistar Team, Iván Romeo. Comentamos las salidas y entradas del Real Madrid, Atlético de Madrid y Barcelona.

After four years of construction and closures, the CTA has reopened four Red Line stations. Politicians, construction workers and neighbors gathered for a ribbon-cutting Monday morning under the rebuilt Argyle stop. With L trains passing overhead, acting CTA President Nora Leerhson called it and other stations “gateways to opportunity, fulfillment and freedom”.

El programa del lunes con Toni López: Empieza la pretemporada del Atleti, Rashford pasa el reconocimiento médico con el Barça, nuevo equipo de trabajo del CTA, mercado y resto de fútbol, Marc Márquez sigue brillando, vuelve la F1, British Open de golf y más deporte.

After four years of construction and closures, the CTA has reopened four Red Line stations. Politicians, construction workers and neighbors gathered for a ribbon-cutting Monday morning under the rebuilt Argyle stop. With L trains passing overhead, acting CTA President Nora Leerhson called it and other stations “gateways to opportunity, fulfillment and freedom”.

After four years of construction and closures, the CTA has reopened four Red Line stations. Politicians, construction workers and neighbors gathered for a ribbon-cutting Monday morning under the rebuilt Argyle stop. With L trains passing overhead, acting CTA President Nora Leerhson called it and other stations “gateways to opportunity, fulfillment and freedom”.

El programa del lunes con Toni López: Empieza la pretemporada del Atleti, Rashford pasa el reconocimiento médico con el Barça, nuevo equipo de trabajo del CTA, mercado y resto de fútbol, Marc Márquez sigue brillando, vuelve la F1, British Open de golf y más deporte.

2nd Ward Alderman Brian Hopkins joins Steve Dale to discuss the snap curfew veto and his beliefs on why Chicago residents and the Chicago Police Department could be the ones that lose. The alderman also discusses the CTA's financial cliff and the current status of negotiations between the city and state. 

Want to crush your competition in local search? In this episode we reveal 6 power-packed AI prompts that smart business owners are using to rank higher, get more traffic, and save time on marketing in 2025. Whether you're new to AI or already using ChatGPT, these prompt ideas are tailored specifically for local SEO - no fluff, no gimmicks.We'll walk you through each prompt, explain what it does, and show you how to get the most out of it (even if you're not a techie). From building city-specific service pages to uncovering hidden directory listings your competitors are using, you'll walk away with ready-to-copy prompts you can start using today.Here are the prompts we introduce:6. Turn FAQs Into SEO GoldPrompt:“Write a full SEO-optimized FAQ section for my [type of business] website. Focus on common customer questions in [city/region], using keywords and strong CTAs.”AI Should Act As:A local SEO strategist and schema expert who understands both search intent and conversion best practices.Follow-Up Prompt:“Ask me any questions you need to perform this task successfully.”5. Create a Month of Google Business PostsPrompt:“Give me 4 weeks of Google Business Profile post ideas for a [type of business] in [city]. Include educational tips, client reviews, and local promos.”AI Should Act As:A Google Business Profile optimization specialist with deep knowledge of what Google prioritizes for engagement and visibility.Follow-Up Prompt:“Ask me any questions you need to perform this task successfully.”4. Find Every Site Where My Competitors Are ListedPrompt:“Do a deep research on this. I need every website where these 2 competitors are listed so I can ensure my business is too.Find every website on the internet where either of these 2 [NICHE] companies are listed. I need to know how to get listed there as well.[Competitor 1][Competitor 2]Gotham area. Any mentions. My company is [your company]”AI Should Act As:A competitive intelligence analyst and local citation expert with a knack for surfacing hidden listing opportunities.Follow-Up Prompt:“Ask me any questions you need to perform this task successfully.”3. Write the Perfect City Service PagePrompt:“Write a service page for [type of service] in [city] that ranks well on Google and converts visitors into leads. It should include location keywords, trust signals, a strong CTA, and show how we're different from competitors.”AI Should Act As:A top 0.01% local SEO copywriter and conversion strategist who specializes in landing pages that both rank and convert.Follow-Up Prompt:“Ask me any questions you need to perform this task successfully.”2. Write a Blog That Ranks & ConvertsPrompt:“Write a blog post that ranks on Google for ‘[keyword]' and drives leads for my [type of business] in [city]. Focus on solving a real customer problem and include strong CTAs.”AI Should Act As:A high-level content strategist with deep local SEO experience.Follow-Up Prompt:“Ask me any questions you need to perform this task successfully.”1. Build My Local AuthorityPrompt:“Find 10 high-quality, locally relevant websites where a [type of business] in [city] could earn a backlink or be listed. For each, explain how to get featured or listed.”AI Should Act As:An off-page SEO specialist with deep knowledge of local citation networks, chamber listings, and PR opportunities.Follow-Up Prompt:“Ask me any questions you need to perform this task successfully.”Thanks for joining us this week! Want to subscribe to Local SEO in 10? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect with us on iTunes and leave us a review.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Have a question about Local SEO? Chances are we've covered it! Go to our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠podcast website and check out our search feature⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

If I were selling a program & had days left to fill the room here's exactly what I'd do:1. Drop a face-to-camera reel TODAY.
Hook hard with authority in the first 3 seconds.
Overlay a comment keyword on screen.
Tell them exactly why they need to be inside now.
Post on your grid, repost it again hidden from your profile, run it through trial reels, pin the same hook on Threads with a link, repurpose for TikTok, then take the caption and slice it into an email.2. Repurpose your best story sequence.
Use it to build:


Episode 455: I will discuss the CTA bus route 149 Stateliner, and read a menu from The Top of the Rock Restaurant in Chicago.

Segment 1: Tom Gimbel, job expert and founder of LaSalle Network, joins John to talk about CPS layoffs and what types of jobs those people try and get post-layoffs. Tom then pivots and discusses the importance of the CTA as well as the problems with it and how those aspects impact Chicago businesses and commuters. Segment 2: Craig […]

Episode 455: I will discuss the CTA bus route 149 Stateliner, and read a menu from The Top of the Rock Restaurant in Chicago.

While I am on vacation this summer, I thought I'd take the opportunity to expose my listeners to some of the other podcasts I've been on as a guest. Please enjoy this episode of The Critical Therapy Antidote Podcast, which Jaco Van Zyl and Christine Sefein have graciously agreed to let me borrow. The episode is called, Stephanie Winn Discusses the Harms of Gender Affirming Care and it was originally released on the CTA Podcast on August 14, 2023. Jaco is a Clinical Psychologist in private practice, who has appeared on my podcast on episode 140. Gender Dysphoria as a Mind-Body Problem: A Psychoanalytic Perspective with Jaco van Zyl. Christine is a former lecturer and Marriage and Family Therapist, who has appeared on episode 51. Wokeness Versus the Counseling Profession with Christine Sefein as well as on episode 99. Is Therapeutic Neutrality a Thing of the Past? with Christine Sefein and David Teachout. Together, Jaco and Christine are co-directors of Critical Therapy Antidote. Check out the CTA network.ROGD REPAIR Course + Community gives concerned parents instant access to over 120 lessons providing the psychological insights and communication tools you need to get through to your kid. Use code SOMETHERAPIST2025 to take 50% off your first month.PODCOURSES: use code SOMETHERAPIST at LisaMustard.com/PodCoursesTALK TO ME: book a meeting.PRODUCTION: Looking for your own podcast producer? Visit PodsByNick.com and mention my podcast for 20% off your initial services.SUPPORT THE SHOW: subscribe, like, comment, & share or donate.ORGANIFI: Take 20% off Organifi with code SOMETHERAPIST.Watch NO WAY BACK: The Reality of Gender-Affirming Care. Use code SOMETHERAPIST to take 20% off your order.SHOW NOTES & transcript with help from SwellAI.MUSIC: Thanks to Joey Pecoraro for our song, “Half Awake,” used with gratitude & permission. ALL OTHER LINKS HERE. To support this show, please leave a rating & review on Apple, Spotify, or wherever you get your podcasts. Subscribe, like, comment & share via my YouTube channel. Or recommend this to a friend!Learn more about Do No Harm.Take $200 off your EightSleep Pod Pro Cover with code SOMETHERAPIST at EightSleep.com.Take 20% off all superfood beverages with code SOMETHERAPIST at Organifi.Check out my shop for book recommendations + wellness products.Show notes & transcript provided with the help of SwellAI.Special thanks to Joey Pecoraro for our theme song, “Half Awake,” used with gratitude and permission.Watch NO WAY BACK: The Reality of Gender-Affirming Care (our medical ethics documentary, formerly known as Affirmation Generation). Stream the film or purchase a DVD. Use code SOMETHERAPIST to take 20% off your order. Follow us on X @2022affirmation or Instagram at @affirmationgeneration.Have a question for me? Looking to go deeper and discuss these ideas with other listeners? Join my Locals community! Members get to ask questions I will respond to in exclusive, members-only livestreams, post questions for upcoming guests to answer, plus other perks TBD. ★ Support this podcast on Patreon ★

Katy Kaminski returns to examine a moment in trend following that feels familiar... but isn't. Drawing on new research, she and Niels explore how drawdowns resolve, why recovery is faster when markets break, and slower when they don't, and what that asymmetry reveals about the current cycle. They unpack copper's historic 1-day move, the role of China in CTA return dispersion, and what slower, replication-based strategies might be capturing that others aren't. This episode isn't about defending trend - it's about understanding what environments it needs, and what signals suggest we're getting closer.-----50 YEARS OF TREND FOLLOWING BOOK AND BEHIND-THE-SCENES VIDEO FOR ACCREDITED INVESTORS - CLICK HERE-----Follow Niels on Twitter, LinkedIn, YouTube or via the TTU website.IT's TRUE ? – most CIO's read 50+ books each year – get your FREE copy of the Ultimate Guide to the Best Investment Books ever written here.And you can get a free copy of my latest book “Ten Reasons to Add Trend Following to Your Portfolio” here.Learn more about the Trend Barometer here.Send your questions to info@toptradersunplugged.comAnd please share this episode with a like-minded friend and leave an honest Rating & Review on iTunes or Spotify so more people can discover the podcast.Follow Katy on LinkedIn.Episode TimeStamps:00:48 - What has been on our radar recently?07:43 - Crazy moves in US copper09:45 - Industry performance update14:31 - How should we approach the current drawdowns in managed futures?23:01 - Why trend following is struggling at the moment31:22 - Rebalancing in trend following is key33:57 - A better alternative trend following?37:32 - The different types of impact to markets and how it reflects on the CTA industry44:41 - The key variables for understanding regimes53:21 - Replication is beating the benchmarks that they are trying to replicate58:16 - Mechanical vs. regression based replication59:33 - Defining tracking errorCopyright © 2024 – CMC AG – All Rights...

In this powerful episode of The ME Show, Ali Medaoui returns with raw wisdom, real-time strategies, and a mission to make you the most valuable person in any room. From celebrating freedom to embracing AI as your best friend, this episode dives deep into how to convert connection into revenue by becoming the solution—not the salesperson.

After losing his first fortune to a Ponzi scheme in his late twenties, Brandon Kraupp didn't lick his wounds—he grabbed a clipboard. Today, his Utah-based Romex Pest Control spans four states, fields nearly two hundred teammates, and runs on an EOS-powered culture that blends door-knock grit with relentless data-tracking. Brandon sits down with the Blue-Collar Twins to share how maxed-out 0 % credit cards and a “just make more tomorrow” mindset turned a single truck into a regional platform. You'll hear: FBI Wake-Up Call – why losing everything crystallized a fearless approach to risk and growth.Door-Knock Science – mastering 55-plus communities and turning authenticity into daily deals.Data over Drama – using market analytics, WiseTack financing, and EOS scorecards to steer every expansion.Culture Moat – six core values, weekly L10s, and therapist-mediated exec meetings that keep 180 people rowing.Next Moves – an aggressive Texas build-out, acquisition targets on the Gulf Coast, and AI sliding into every SOP. Stick around for Brandon's take on “stealth-wealth” margins and a quick CTA to Paul Giannamore's Private-Equity Masterclass playlist—then audit the numbers that actually move your own scoreboard. From PE Teachers to Pest-Control Owners: The Julio Twins' POTOMAC Experience https://youtu.be/HAx9noqsqTo https://www.linkedin.com/in/paulgiannamore www.potomaccompany.com https://bluecollartwins.com Produced by: www.verbell.ltd Timestamps (podcast.co-ready) 00:00 – Cold-open: Brandon on San Antonio's $2 M sprint and ignoring competitors 00:35 – Meet-cute in Denver: Twins recap how Romex hit the Buzz radar 02:00 – Idaho & Utah roots ➜ NC lake life and snowboard obsession 04:00 – Pre-dental student to Yamaha finance wiz; first taste of sales 05:55 – Buying the dealership at 23 amid the 2008 crash 07:50 – The $50 K zero-percent credit-card gamble (dad said “pound sand”) 10:30 – #1 Yamaha dealer award, Hawaii trip & seven-figure exit at 27 12:45 – Houseboat “retirement” on Lake Powell—then the FBI phone call 15:30 – Ponzi fallout: losing everything, choosing bounce-back over bitterness 18:15 – Digital-marketing lessons he'd use to 10x a dealership today 21:30 – Door-to-door debut with Alterra; launching Romex during senior year of college 24:00 – Early offices, small acquisitions & meeting sales phenom JJ 27:00 – High close-rate playbook: 55-plus communities and 10-deal days 30:00 – Golden-Door sellers, mindset of elite reps, and JJ's natural talent 32:45 – Romex footprint: TX, OK, LA, MS—why every growth dollar points to Texas 34:50 – Data-driven market picks; San Antonio case study 35:35 – Revenue targets: $50 M by 2027, PCT Top-40 climb, margin focus 38:00 – Personal goals: lake-house life, golf bets & the women's-attire wager 39:55 – Twins invite Brandon to Potomac 100 mastermind in Puerto Rico 40:30 – Dylan Seals outro & Masterclass CTA

In the first episode of a three-part series on the key factors that limit healthspan, Dr. Erin Faules speaks with Wild Health CEO Dr. Carl Seger about two common but often under-addressed contributors: atherosclerosis and mental health disorders. This episode includes discussion of: Why atherosclerosis often progresses silently, and why calcium scores may miss early disease  The link between depression, chronic stress, and cardiovascular risk  The clinical relevance of advanced screening tools like coronary CTA, LP(a), and AI-driven risk assessment Treatment advances including GLP-1 receptor agonists and psychedelic-assisted therapy This is Part 1 of a 3-part series exploring the 7 most common blocks to healthspan. Over the next two weeks we will dive into atrophy, inflammation, metabolic dysfunction, neurodegenerative disease and cancer.

这一集，我带你走进越南北部的一座宁静小城 —— 宁平（Ninh Binh）。凌晨4点，我被夜车丢在半路，一路走向旅社，却意外收获了超温暖的接待、可爱的旅馆女主人，还遇见了我最喜欢的越语老师本人！从陆龙湾的船上巧遇陌生家庭、被邀请一起唱歌喝饮料，到最后自己默默去做指甲、让自己感觉“我值得被好好对待”——这一集，是一段孤单却不寂寞、平凡却充满善意的旅程。� 这一集你会听到：在凌晨落单却被旅社主人无条件接纳的故事与越语老师Thuy的初次见面，语言与友情的连结坐船时的温馨巧遇，以及陌生人带来的欢乐中英混合学习日常旅行英文：如 “get off the bus”, “check in early”我的旅游小建议：3美金住到满分民宿、如何搭陆龙湾的最佳船路线！� CTA 行动呼吁｜加入自由之后的旅程如果你喜欢这样真实又温柔的旅行故事，也想学习实用的中英旅游表达，欢迎订阅我的节目“自由之后”，一起踏上属于我们的自由旅途。� 加入自由之后创始学员：https://go.flywithlily.com/� 免费下载“三十日离开舒适圈中英手帐”：https://flywithlily.com/�️ 我在 IG 上等你来分享你的旅程与心情：@flywithlily#自由之后 #自由之后学院 #环游世界 #学英语 #灵性觉醒 #中英播客 #旅游英文 #越南旅行 #宁平 #越语学习 #中英双语Podcast

You say you're “chilling” at $20k–$30k months… but deep down, you know you're built for more.This episode is a wake-up call for the coach who's cruising not because she's satisfied, but because she's scared. Scared that more money means more pressure. More responsibility. More chaos.But here's the truth: responsibility isn't the enemy your relationship to it is.In this episode, I'm breaking down: • Why so many coaches subconsciously resist growth (even when they say they want it) • The sneaky way “cruise control” is keeping you stuck • How to rewire your identity so you can scale with ease, not exhaustion • What it actually looks like to hold more—with power, not panicIf you're craving expansion without the burnout badge, this one's for you.

Send Jackie A Message! In this episode of Studio CEO, Jackie Murphy dives deep into how to transform your Instagram Stories from passive content into a powerful sales tool for your dance or creative studio.So many studio owners are stuck reposting reels, resharing student tags, or sharing their class schedule — thinking that's enough to fill their programs. But that's just visibility, not conversion.Jackie breaks down:Why Stories are your warmest, most trust-filled audienceThe biggest mistakes studio owners make when using StoriesThe mindset shifts you need to sell confidentlyA repeatable framework — Hook, Educate, CTA — you can apply todayReal client stories showing how intentional Stories actually boosted sign-upsIf you've ever felt awkward selling on Stories, or worried about being “too sales-y,” this episode will show you how to sell with clarity, confidence, and authenticity — without feeling pushy.Tune in now to learn how to make Instagram Stories one of the most valuable selling tools in your studio marketing strategy.Plus, hear Jackie's best consistency tips to keep Stories working for you all year long.Work with Jackie Murphy Say Hi on Instagram @studioceoofficial Learn about The Studio CEO Program Click here to learn more about our Free Marketing Webinar

Send us a textHave you ever wondered why some home service companies thrive while others struggle despite similar services and prices? The secret lies in something deceptively simple yet profoundly powerful: brand reputation.In this eye-opening episode, Crystal breaks down why brand reputation consistently outperforms quick-win marketing tactics for HVAC, plumbing, electrical, roofing, and pest control companies. She shares her firsthand experience working with family businesses in these industries and reveals the crucial mindset shift needed to build lasting success."Dig your well before you're thirsty" becomes the rallying cry for service companies who understand that customers make emotional, not logical decisions during emergencies. When water is flooding the house or the AC dies during a heatwave, homeowners don't methodically research fifteen companies—they call the one name they trust.Crystal provides a practical three-part framework for building this trust: crafting an authentic, unique brand that resonates emotionally; being present in your community before customers need you; and ensuring your customer experience matches your brand promise. Through colorful examples and tough-love advice, she illustrates how seemingly small details—from truck appearance to CSR phone manner—either reinforce or undermine your brand's foundation.The episode challenges service company owners to look beyond metrics like CTR and CTA to focus first on creating a memorable brand experience. As Crystal bluntly puts it, "Most of y'all, you ain't even got a cake. You're icing like my little kids do when I volunteer in church."Whether you're just starting your service company or looking to elevate an established business, this episode provides both the strategic vision and tactical steps to build a brand that customers instinctively turn to when emergencies strike. Ready to transform your marketing approach and create raving fans? This episode is your blueprint.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content. Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram. From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com Interested in being a guest on our show? Fill out this form! We'll see you next time, Lemon Heads!

RE-RELEASE This was first published in 2023 but it's so good we are running it back! Buckle up, PGY-1's! Intern year is starting whether you're ready or not. Don't fret, BTK has your back to make sure you dominate the first year of residency. Today, we're hitting the wards and tackling some of the scary clinical scenarios you will see as an intern. Hosts: Shanaz Hossain, Nina Clark Tips for new interns: THINGS TO REMEMBER ·       BREATHE. In most cases, you have a little bit of time – at least enough to take a breath and calm down outside the room before heading into an emergency. Panic doesn't help anybody. ·       See the patient. Getting a bunch of pages? Worried about someone? Confused as to what's going on? Go see the patient and chat with the bedside team. ·       Know your toolbox. There are a ton of people around who can help you in the hospital, and knowing the basic labs/imaging studies and when to use them can help you to triage even the sickest patients. ·       Load the boat. You've heard this one from us all week! Loop senior level residents in early. HYPOTENSION ·       Differential: measurement error, patient's baseline, and don't miss – SHOCK.            - Etiologies of shock: hemorrhagic, hypovolemic, ·       On the phone: full set of vitals, accurate I/Os, ·       On the way: recent notes, PMH/PSH including from this hospital stay, and vitals/I&Os/studies from earlier in the day ·       In the room: ABCDs – rapidly gives you a sense of how high acuity the patient is ·       Get more info: labs, consider imaging, work up specific types of shock based on clinical concern. ·       Initial management: depends on etiology of hypotension; don't forget to consider peripheral or central access, foley catheterization for close monitoring of urine output, and level of care HYPOXEMIA ·       Differential: atelectasis, baseline pulmonary disease, pneumonia, PE, hemo/pneumothorax, volume overload ·       On the phone: full set of vitals, amount of supplemental oxygen required and delivery device, rate of escalation in oxygen requirement ·       On the way: review PMH/PSH, known injuries (known hemothorax/pneumothorax? Rib fractures? Chest tubes in already?), risk factors for DVT/PE, review I/Os for evidence of volume status, vitals and labs for evidence of infection ·       In the room: ABCDs, pulmonary and cardiac exam, volume status exam ·       Get more info: basic labs, ABG if worried about oxygenation, CXR, consider bedside US of the lungs/heart, if high suspicion for PE consider CTA chest ·       Initial Management: supplemental O2, higher level of care, consider intubation or other supplemental oxygenation adjuncts, additional management dependent on suspected etiology ·       ABG Vs VBG (IBCC): https://emcrit.org/ibcc/vbg/ ALTERED MENTAL STATUS ·       Differential: stroke, medication effect, hypoxemia or hypercarbia, toxic or medication effect, endocrine/metabolic, stroke or MI, psychiatric illness, or infections, delirium ·       On the way: review PMH/PSH, recent notes for evidence of altered mentation or agitation, or signs hinting at above etiologies ·       In the room: ABCDs, focal neuro deficits?, alert/oriented? Be sure the patient's mental status is adequate for airway protection! ·       Get more info: basic labs, blood gas/lactate, CT head noncontrast if concerned for stroke. ·       Initial management: rule out above; if concerned about delirium, optimize sleep/wake cycles, pain control, and lines/drains/tubes. OLIGURIA ·       Differential: prerenal due to hypovolemia or low effective circulating volume, intrinsic renal disease, post-renal obstruction ·       On the phone: clarify functional foley or bladder scan results, full set of vitals ·       On the way: review PMH/PSH, known injuries (known hemothorax/pneumothorax? Rib fractures? Chest tubes in already?), risk factors for DVT/PE, review I/Os for evidence of volume status, vitals and labs for evidence of infection ·       In the room: ABCDs, confirm functioning foley catheter ·       Get more info: basic labs, urine electrolytes, consider fluid challenge to evaluate responsiveness, consider adjuncts including renal US ·       Initial management: typically consider IVF bolus initially, but if patient not volume responsive, don't overload them -- look for other etiologies! TACHYCARDIA ·       Differential: sinus tachycardia (pain, hypovolemia, agitation, infection), cardiac arrhythmia, MI, PE ·       On the phone: full set of vitals, acuity of change in heart rate, updated I/Os ·       On the way: Review PMH/PSH, known cardiac history, cardiac and PE risk factors, volume resuscitation, signs concerning for infection, updated I/Os ·       In the room: ABCDs, cardiac/pulmonary exam, evaluate for any localizing signs for infection ·       Get more info: basic labs, EKG, consider CXR, troponins ·       Initial management: depends heavily on etiology Please visit https://behindtheknife.org to access other high-yield surgical education podcasts, videos and more. If you liked this episode, check out our new how-to video series on suture and knot-tying skills – https://behindtheknife.org/video-playlists/btk-suture-practice-kit-knot-tying-simulator-how-to-videos/

For the past 12 months, I've been using the exact same call to action in every single podcast episode - until YouTube changed everything for me. In this episode, I'm sharing why I stopped defaulting to the same CTA every time and how this shift has made my podcast feel more strategic and intentional.What You'll Learn:Why using the same CTA in every episode might be hurting your businessHow YouTube strategy opened my eyes to strategic content matchingThe difference between being consistent vs. being strategicHow to match your call to actions to where your listeners are in their journeyWhy treating all listeners the same doesn't make sense when you have multiple offersNeed help launch your podcast? https://pamelakrista.com/podcast-launch/Need me to edit, upload and schedule your podcast episodes? (Plus create a unique game plan to really grow your show?) https://pamelakrista.com/podcast-managementJoin the FB group of over 600+ other moms who podcast: https://www.facebook.com/groups/momswhopodcast/Connect with Pamela:YouTube: @pamelakristaWebsite: https://www.pamelakrista.comInstagram: @pamelakrista Email: hello@pamelakrista.com

This week we tried to arrange a VIP brand event for Call To Action® fans in an abandoned toilet brush factory, all just to prove our cool credentials to Charlie Copsey, the founder of Underground Fan Club. Having conquered the media mountain earlier in her career – working in TV, radio and film with the likes of Johnny Vaughan and her good pal Colin Murray – Charlie realised that her next great mission would be to rescue fan experiences from the desperately dull doldrums they were in at the time. From there Underground Fan Club was born – a studio devoted to producing more memorable, more believable and more exciting experiences between brands, fans and talent. At the heart of the mission is something many marketers bang on about with no clue, or care, about what it means in reality – authentic connections with your most valuable audience, something Charlie is already proving to be much more than the same old brand baloney.  There's an increasingly long line of brands queuing up for the Underground treatment but luckily for your ears and brains, CTA is nothing if not a queue jumper.  In an episode that's all about fans, super-fans, stan-fans and ceiling fans (not that one) we learn what it takes for your brand to actually mean something more to the people you're doing it all for. This episode is proudly dedicated to Colin Murray.   /////  04:09 - Studying Drama at Loughborough  10:12 - Working with Johnny Vaughan  12:28 - The Evolution of Fighting Talk and Live Events  16:38 - Identifying the Gap: Connecting Talent and Fans  17:52 - Building Underground Fan Club: The First Event  20:32 - The Importance of Authentic Experiences  22:21 - Navigating Brand Partnerships  26:13 - Finding the Right Brand Partners  28:05 - Balancing Involvement in Events  32:29 - The Challenges of Running a Business Charlie's Book Recommendations are: Careless People - Sarah Wynn-Williams Shoe Dog – Phil Knight  Losing my Virginity – Richard Branson /////

Titulares del día. ¿Quién es el nuevo jefe de los árbitros en España? Así reacciona el Real Madrid ante el cambio en el CTA. España debuta este jueves en el Europeo Femenino

Titulares. ¿Quién es el nuevo presidente del CTA?. La reacción del Real Madrid al cambio. Eurocopa femenina. Tiempo de Opinión. Noticias de Barcelona y Atlético de Madrid. Wimbledon. #VayaFiesta.

My guests today are Jerry Parker and Moritz Seibert. Jerry Parker, the founder of Chesapeake Capital Corporation, a global investment manager headquartered in Richmond, Virginia, in 1988. He was an original TurtleTrader, the most successful TurtleTrader. Moritz Seibert, Founder & CEO at Takahē Capital, a systematic investment manager targeting absolute returns through resilient trading strategies. He is also the co-host at Top Traders Unplugged. The topic is Trend Following. In this episode of Trend Following Radio we discuss: Risk and drawdown expectations in trend following Systematic v. discretionary Leverage in CTA performance Performance fees, clawbacks, and client alignment CTA, managed futures, and their marketing implications Jump in! --- I'm MICHAEL COVEL, the host of TREND FOLLOWING RADIO, and I'm proud to have delivered 10+ million podcast listens since 2012. Investments, economics, psychology, politics, decision-making, human behavior, entrepreneurship and trend following are all passionately explored and debated on my show. To start? I'd like to give you a great piece of advice you can use in your life and trading journey… cut your losses! You will find much more about that philosophy here: https://www.trendfollowing.com/trend/ You can watch a free video here: https://www.trendfollowing.com/video/ Can't get enough of this episode? You can choose from my thousand plus episodes here: https://www.trendfollowing.com/podcast My social media platforms: Twitter: @covel Facebook: @trendfollowing LinkedIn: @covel Instagram: @mikecovel Hope you enjoy my never-ending podcast conversation!

A big, deep dive into CTA and fractional flow reserve CT, and a sobering report on the new EVOQUE valve are discussed by John Mandrola, MD, in this week's podcast. This podcast is intended for healthcare professionals only. To read a partial transcript or to comment, visit: https://www.medscape.com/twic I Listener Feedback and Correction CRAAFT HF https://clinicaltrials.gov/study/NCT06505798 II Imaging and Behavior Change SCOT HEART 1 https://www.nejm.org/doi/full/10.1056/NEJMoa1805971 Five Reasons I Don't Believe an Imaging Test Improves Outcomes https://www.medscape.com/viewarticle/901204 SCOT HEART 2 https://www.jacc.org/doi/10.1016/j.jcmg.2024.05.016 III. More on Imaging and CT FFR Symptoms Don't Always Indicate the Severity of Coronary Artery Disease https://www.medscape.com/viewarticle/symptoms-dont-always-indicate-severity-coronary-artery-2025a1000ge6 ADVANCE Registry Protocol https://www.journalofcardiovascularct.com/article/S1934-5925(16)30288-X/abstract Research Letter JACC CV Imaging  https://doi.org/10.1016/j.jcmg.2025.05.002 ADVANCE Registry Paper 2018 https://doi.org/10.1093/eurheartj/ehy530 Cook et al JAMA Card https://jamanetwork.com/journals/jamacardiology/fullarticle/2629072 Low diagnostic yield Patel paper NEJM https://www.nejm.org/doi/full/10.1056/NEJMoa0907272 Venk Murthy thread https://x.com/venkmurthy/status/1033379922679660544 IV EVOQUE Real World Data JACC has published a sobering research letter on the Transcatheter Tricuspid Valve Replacement called EVOQUE valve. Lupu et al JACC IV https://doi.org/10.1016/j.jcin.2025.03.019 TRISCEND II https://www.nejm.org/doi/full/10.1056/NEJMoa2401918 You may also like: The Bob Harrington Show with the Stephen and Suzanne Weiss Dean of Weill Cornell Medicine, Robert A. Harrington, MD. https://www.medscape.com/author/bob-harrington Questions or feedback, please contact news@medscape.net