Podcasts about Growth hacking

#396 | Dave and Dasha recorded this episode live during Drive 2026 - our biggest event yet. Dave explains how Drive nearly moved to Boston, and why he thinks keeping it in Vermont matters. They also went deep into how Dave wrote this year's keynote. He shares his struggle of building an outline with Claude that had no soul, and asking Harry Dry for help. Eventually, the talk became about one idea: connection. Dave also covers how that experience changed the way he gives feedback to his team, his biggest wins of 2026, and what he's betting on for 2027.Timestamps (00:00) - Interviewing Dave IRL at Drive about His Career and Keynote Writing Process (03:49) - How the Drive Event Started (09:08) - Why This Year's Keynote Matters and How Dave Wrote It (11:49) - Moving Past the Writer's Block: "AI Rotted My Brain" (13:47) - Getting Harsh Feedback from Harry Dry (16:00) - The Angle: a Story About Human In-Person Connection (20:13) - Bringing Harry's Feedback Style to the Team (25:41) - How to Build an Outstanding Team and Why This is Your Biggest Lever (31:43) - The Canadian Snack Taste Test Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Zoom Webinars & Events – The virtual event platform built to help B2B marketers run webinars that actually drive pipeline, with branded registration pages, live engagement features, and built-in tools to repurpose sessions into clips and content. Learn more at zoom.com/exitfive.Convertiv - A B2B marketing agency that helps enterprise teams build an AI-powered go-to-market strategy, specializing in AEO. Podcast listeners get a free AI search review showing how you stack up against competitors. Learn more at convertiv.com/exitfive.Optimizely - the AI platform for marketers. Build your own AI agents or pull from a directory of 50+ pre-built ones for marketing use cases. Their new Virtual Teammates can join meetings, complete tasks, support campaigns, and keep your website optimized. Learn more at optimizely.com/exitfive.Compound Growth Marketing - A full-funnel demand gen agency helping high-growth cybersecurity and enterprise software companies show up earlier in the buying journey, combining AEO, modern paid advertising, and a dedicated go-to-market engineering team. Podcast listeners get two free media planning sessions to find out what channels are driving the best ROI. Learn more at compoundgrowthmarketing.com/exitfive. Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

On ne soigne pas une organisation défaillante avec des smoothies ou avec une session padel en équipe !Aujourd'hui, on parle de la qualité de vie au travail, la vraie.Bonne écoute !Le Linkedin du Barbu aka moi : Nicolas PasettiSi vous aimez le Club RH, Le Tilt ou Happy Work, vous aimerez certainement Le Barbu ! N'hésitez pas à découvrir tous mes épisodes sur vos plateformes d'écoute préférées.Vous avez aimé l'épisode ?La meilleure façon de me soutenir, c'est de me laisser un avis 5 ⭐⭐⭐⭐⭐ sur votre plateforme d'écoute. Merci !Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

#395 | Dasha sits down with Freya Ward, Associate Managing Director at Headley Media, to talk about why MQLs get a bad rap and what to do about it. Freya explains why the problem is usually the framing rather than the tactic, how renaming MQLs changes how sales handles them, and what you should rename them to. They also get into how to run a workshop that aligns the team on what counts as a qualified lead, and three specific fixes you can make today for better sales and marketing alignment. Show notesGareth James at Hallam on getting brand investment signed off by finance directors: https://hallam.agency/blog/investment-for-brand-how-to-get-sign-off-from-finance-directors/Timestamps: (00:00) - Why Freya quit marketing to join the sales team (09:02) - Is the MQL actually dead? (10:02) - Rename the MQL to qualified outbound leads (11:22) - Why every marketer has speak the sales, finance, and other department's languages (16:47) - Three rituals that keep sales and marketing aligned (20:47) - Build your MQL definition from deals that closed (24:43) - Why Dasha's BDs report into marketing (26:26) - Fix #1: make lead rejection a required CRM field (31:46) - Fix #2: assign someone to nurture dead leads (38:00) - Fix #3: pilot alignment with one SDR Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Optimizely - the AI platform for marketers. Build your own AI agents or pull from a directory of 50+ pre-built ones for marketing use cases. Their new Virtual Teammates can join meetings, complete tasks, support campaigns, and keep your website optimized. Learn more at optimizely.com/exitfive.Webflow - A website platform built for the agentic web, letting modern marketing teams build fully custom sites that perform in AI search with no developer needed. Learn more at webflow.com/for/exitfive.Zoom Webinars & Events – The virtual event platform built to help B2B marketers run webinars that actually drive pipeline, with branded registration pages, live engagement features, and built-in tools to repurpose sessions into clips and content. Learn more at zoom.com/exitfive.Compound Growth Marketing - A full-funnel demand gen agency helping high-growth cybersecurity and enterprise software companies show up earlier in the buying journey, combining AEO, modern paid advertising, and a dedicated go-to-market engineering team. Podcast listeners get two free media planning sessions to find out what channels are driving the best ROI. Learn more at compoundgrowthmarketing.com/exitfive. ***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

#394 | Dave takes his phone to the conference floor at HubSpot's UNBOUND in Boston and asks 5 B2B marketing leaders two questions: what are you doubling down on at work, and what are you doubling down on in your personal life? He opens with thoughts on why strategy and positioning matter more than tactics now that AI makes everyone sound the same. Then you'll hear from Jonathan Hunt of HubSpot on treating brands as live experiences, Palmer Houchins of G2 on balancing AI efficiency with effectiveness, Sangram Vajre of GTM Partners on the power of one-on-one conversations, Jess Cook of Vector on personally rebuilding her company's website with Claude Code, and Amit Sharan of Tatari on the importance of exploring new channels and how they're creating video content built to be found by AI search. Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Optimizely - the AI platform for marketers. Build your own AI agents or pull from a directory of 50+ pre-built ones for marketing use cases. Their new Virtual Teammates can join meetings, complete tasks, support campaigns, and keep your website optimized. Learn more at optimizely.com/exitfive.Webflow - A website platform built for the agentic web, letting modern marketing teams build fully custom sites that perform in AI search with no developer needed. Learn more at webflow.com/for/exitfive.Zoom Webinars & Events – The virtual event platform built to help B2B marketers run webinars that actually drive pipeline, with branded registration pages, live engagement features, and built-in tools to repurpose sessions into clips and content. Learn more at zoom.com/exitfive.Compound Growth Marketing - A full-funnel demand gen agency helping high-growth cybersecurity and enterprise software companies show up earlier in the buying journey, combining AEO, modern paid advertising, and a dedicated go-to-market engineering team. Podcast listeners get two free media planning sessions to find out what channels are driving the best ROI. Learn more at compoundgrowthmarketing.com/exitfive. ***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

#393 | Dave interviews Katie Miserany, Chief Communications Officer and Head of Marketing at SurveyMonkey, about why the company rebranded to Momentive to go upmarket and then reversed the decision after going private. Katie explains why sales believed nobody would spend six figures with a company called SurveyMonkey, what changed under the new CEO, and why she now sees the monkey as an advantage. She also covers her path into marketing from communications, why more comms leaders are moving into C-suite marketing roles, and the advice she followed when she took over the function: get close to the growth team and ask your basic questions early so imposter syndrome doesn't cost you the learning.Timestamps:(00:00) - Why Katie Feels Like She's Gotten Twenty Years of Experience in Seven at SurveyMonkey (05:41) - Why Sales Thought Nobody Would Buy From a Company Called SurveyMonkey (07:06) - Creating Our Brand Vision and Bringing it to Life (12:33) - The Campaign That Didn't Move the Needle (17:04) - Everyone Knows Us - The Version of Us From 2009 (20:08) - The Tactic That Lifted Click-Through by 73% (25:19) - The Journey From Comms to Head of Marketing (31:18) - What Comms Actually Does (37:14) - How to Determine if You Need a Meeting vs an Async Update Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Optimizely - the AI platform for marketers. Build your own AI agents or pull from a directory of 50+ pre-built ones for marketing use cases. Their new Virtual Teammates can join meetings, complete tasks, support campaigns, and keep your website optimized. Learn more at optimizely.com/exitfive.Webflow - A website platform built for the agentic web, letting modern marketing teams build fully custom sites that perform in AI search with no developer needed. Learn more at webflow.com/for/exitfive.Zoom Webinars & Events – The virtual event platform built to help B2B marketers run webinars that actually drive pipeline, with branded registration pages, live engagement features, and built-in tools to repurpose sessions into clips and content. Learn more at zoom.com/exitfive.Compound Growth Marketing - A full-funnel demand gen agency helping high-growth cybersecurity and enterprise software companies show up earlier in the buying journey, combining AEO, modern paid advertising, and a dedicated go-to-market engineering team. Podcast listeners get two free media planning sessions to find out what channels are driving the best ROI. Learn more at compoundgrowthmarketing.com/exitfive. ***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Le contrôle des salariés : une réponse à l'anxiété managériale !Aujourd'hui, on parle d'autonomie des collaborateurs et comment la mettre en place (concrètement)Bonne écoute !Le Linkedin du Barbu aka moi : Nicolas PasettiSi vous aimez le Club RH, Le Tilt ou Happy Work, vous aimerez certainement Le Barbu ! N'hésitez pas à découvrir tous mes épisodes sur vos plateformes d'écoute préférées.Vous avez aimé l'épisode ?La meilleure façon de me soutenir, c'est de me laisser un avis 5 ⭐⭐⭐⭐⭐ sur votre plateforme d'écoute. Merci !Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

#392 | Everyone's talking about AI agents right now. It's hard to know what's real and what's just LinkedIn noise. If you haven't built an agent yet, it's hard to know where to start. If you have built agents, you might be looking for ideas for what to build next.Wouldn't it be great if a pro marketer would just share their screen and walk you through their best agents? Here's what I built, this is what it does, and here's how much time it saved me this week.We agree! That's why we brought in seven B2B marketers to show the agents they built, and are using at their companies today. Check out this episode of Exit Five Live.Timestamps(00:00) - Intro (03:18) - What an AI agent actually is, and common challenges marketers face with building them (06:06) - An AI chief of staff, and an agent that hunts for new brands (10:39) - Claude skills that edit a draft, and an agent for LinkedIn ads creative (16:11) - Sales call data as an agent's brain, and testing messaging with AI personas (20:40) - 2,600 personalized landing pages, built and refreshed by an agent (24:44) - A daily learning digest that turns into a private podcast (27:30) - Getting a dozen editing skills to work together (31:43) - Inside the landing page agent: research, edit mode, running at scale (35:53) - How the cool hunting agent finds and scores new brands Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Optimizely - the AI platform for marketers. Build your own AI agents or pull from a directory of 50+ pre-built ones for marketing use cases. Their new Virtual Teammates can join meetings, complete tasks, support campaigns, and keep your website optimized. Learn more at optimizely.com/exitfive.Webflow - A website platform built for the agentic web, letting modern marketing teams build fully custom sites that perform in AI search with no developer needed. Learn more at webflow.com/for/exitfive.Zoom Webinars & Events – The virtual event platform built to help B2B marketers run webinars that actually drive pipeline, with branded registration pages, live engagement features, and built-in tools to repurpose sessions into clips and content. Learn more at zoom.com/exitfive.Compound Growth Marketing - A full-funnel demand gen agency helping high-growth cybersecurity and enterprise software companies show up earlier in the buying journey, combining AEO, modern paid advertising, and a dedicated go-to-market engineering team. Podcast listeners get two free media planning sessions to find out what channels are driving the best ROI. Learn more at compoundgrowthmarketing.com/exitfive. ***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

#391 | Dave sits down with Hailey McDonald, VP of Revenue Marketing at Sprout Social, to talk about what revenue marketing looks like inside a 16-year-old social intelligence platform with 30,000 customers. Hailey explains why demand gen has become the hardest role to hire for in B2B. She shares her core framework, how she maps segments against solutions, and how that turns into budget, channel bets, and pipeline tiers by vertical. Dave and Hailey also get into what it takes to go from  sales-led company to product-led growth, and what north star metric she uses instead of leads or pipeline. You'll also hear how reading market signals keeps you from over-investing in a segment that's never going to close. Finally, the difference between a marketer and an executive, whether big companies can vibe-code their way to startup agility, and the truth about incentives.Timestamps: (00:00) - Meet Hailey McDonald, VP of revenue marketing at Sprout Social (00:49) - Why revenue marketing is the hardest role to hire for in B2B (05:26) - Shifting a sales-led company toward product-led growth (08:44) - Getting clear on ICP and why segmentation matters (10:23) - The segmentation framework: mapping segments to solutions (14:55) - Turning segment priorities into budget and channel bets (19:42) - What a campaign team does (31:34) - AI, vibe coding, and keeping a big company current Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Optimizely - the AI platform for marketers. Build your own AI agents or pull from a directory of 50+ pre-built ones for marketing use cases. Their new Virtual Teammates can join meetings, complete tasks, support campaigns, and keep your website optimized. Learn more at optimizely.com/exitfive.Webflow - A website platform built for the agentic web, letting modern marketing teams build fully custom sites that perform in AI search with no developer needed. Learn more at webflow.com/for/exitfive.Zoom Webinars & Events – The virtual event platform built to help B2B marketers run webinars that actually drive pipeline, with branded registration pages, live engagement features, and built-in tools to repurpose sessions into clips and content. Learn more at zoom.com/exitfive.Compound Growth Marketing - A full-funnel demand gen agency helping high-growth cybersecurity and enterprise software companies show up earlier in the buying journey, combining AEO, modern paid advertising, and a dedicated go-to-market engineering team. Podcast listeners get two free media planning sessions to find out what channels are driving the best ROI. Learn more at compoundgrowthmarketing.com/exitfive. ***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Ils lisent, comparent, stalkent et se font souvent une opinion sur vous avant même de postuler.Des fois, on a l'impression que les meilleurs talents ont tout simplement quitter la planète.Spoiler : ce n'est pas le cas. Ils ont surtout changer de comportement !Je vous explique tout.Bonne écoute !Le Linkedin du Barbu aka moi : Nicolas PasettiSi vous aimez le Club RH, Le Tilt ou Happy Work, vous aimerez certainement Le Barbu ! N'hésitez pas à découvrir tous mes épisodes sur vos plateformes d'écoute préférées.Vous avez aimé l'épisode ?La meilleure façon de me soutenir, c'est de me laisser un avis 5 ⭐⭐⭐⭐⭐ sur votre plateforme d'écoute. Merci !Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

#390 | Dasha sits down with Connor Lewis, founder of Studio Lewis, who's produced 800+ B2B video ads for ClickUp, Zapier, and Ahrefs. Connor gives away the formula he tells everyone to copy. Plus, the system he uses to turn customer research into a dozen testable scripts. He breaks down three real ads on the record (why Monday.com's Viking ad works, and where the classic motion-graphics launch video actually belongs). He also explains how he got 56 ads out of a single shoot day using hook alternates and the three proof points that get video budget approved, and why he won't put AI-generated video on the feed.Timestamps(00:00) - Intro (07:51) - Good Ad, Bad Ad: Three Examples Broken Down (18:03) - Why an Ad Doesn't Land (23:08) - Script Blocks: Turning Customer Language Into Scripts (29:54) - The Formula to Copy If You're Starting Out (32:33) - Human Ads vs Motion Graphics (34:49) - Structuring a 12 Hour Shoot Day (38:01) - How Six Creatives Became 56 Ads (40:37) - Where AI Belongs in Video Production (45:00) - Getting Video Budget Approved and What It Costs Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Optimizely - the AI platform for marketers. Build your own AI agents or pull from a directory of 50+ pre-built ones for marketing use cases. Their new Virtual Teammates can join meetings, complete tasks, support campaigns, and keep your website optimized. Learn more at optimizely.com/exitfive.Webflow - A website platform built for the agentic web, letting modern marketing teams build fully custom sites that perform in AI search with no developer needed. Learn more at webflow.com/for/exitfive.Zoom Webinars & Events – The virtual event platform built to help B2B marketers run webinars that actually drive pipeline, with branded registration pages, live engagement features, and built-in tools to repurpose sessions into clips and content. Learn more at zoom.com/exitfive.Compound Growth Marketing - A full-funnel demand gen agency helping high-growth cybersecurity and enterprise software companies show up earlier in the buying journey, combining AEO, modern paid advertising, and a dedicated go-to-market engineering team. Podcast listeners get two free media planning sessions to find out what channels are driving the best ROI. Learn more at compoundgrowthmarketing.com/exitfive. ***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

#389 | Dasha sits down with Kristina Frunze, founder of WebView SEO, who's spent 10 years in SEO and the last 3 running experiments on AI visibility for B2B SaaS. Kristina gives away the framework she uses with every client – SEO is the foundation, AI search is the roof. Plus, the 60/20/20 content split that puts the bottom of funnel pages first. Kristina also talks through the 3-layer attribution model she uses to show leadership what the work is doing when organic clicks are down. She walks through a full client case study on the record (a construction tech company that tripled AI overview citations in six months and lifted bottom of funnel visibility 46%). She also explains the 5-step checklist that makes content worth citing, and why she scores every competitor against real criteria before publishing a comparison page. Also: the Reddit strategy that got her clients' comments wiped out and what replaced it, and why she now believes AI search depends more on off page than on page.Timestamps(00:00) - Intro (03:05) - Decoding SEO, AEO, and GEO (06:41) - Reframing a Traffic Drop Around Leads (08:06) - The 60/20/20 Content Split (14:20) - Three Layers of Visibility Attribution (21:07) - Tracking AI Traffic Inside GA4 (26:46) - The Checklist for Content LLMs Will Cite (31:08) - Case Study: Tripling AI Citations in Six Months (44:26) - The Reddit Strategy That Got Wiped Out (47:08) - Why Off Page Now Beats On Page Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Optimizely - the AI platform for marketers. Build your own AI agents or pull from a directory of 50+ pre-built ones for marketing use cases. Their new Virtual Teammates can join meetings, complete tasks, support campaigns, and keep your website optimized. Learn more at optimizely.com/exitfive.Webflow - A website platform built for the agentic web, letting modern marketing teams build fully custom sites that perform in AI search with no developer needed. Learn more at webflow.com/for/exitfive.Zoom Webinars & Events – The virtual event platform built to help B2B marketers run webinars that actually drive pipeline, with branded registration pages, live engagement features, and built-in tools to repurpose sessions into clips and content. Learn more at zoom.com/exitfive.Compound Growth Marketing - A full-funnel demand gen agency helping high-growth cybersecurity and enterprise software companies show up earlier in the buying journey, combining AEO, modern paid advertising, and a dedicated go-to-market engineering team. Podcast listeners get two free media planning sessions to find out what channels are driving the best ROI. Learn more at compoundgrowthmarketing.com/exitfive. ***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Marque employeur : le bullshit ne sert à rien !On rentre dans l'air du scepticisme.Ghosting de candidat, comportement inappropriés, entreprises toxiques, discours corporates fake ? À l'ère d'internet, les entreprises sont rapidement démasqués et ne peuvent plus se cacher derrière un paradis artificiel.On en parle.Bonne écoute !Le Linkedin du Barbu aka moi : Nicolas PasettiSi vous aimez le Club RH, Le Tilt ou Happy Work, vous aimerez certainement Le Barbu ! N'hésitez pas à découvrir tous mes épisodes sur vos plateformes d'écoute préférées.Vous avez aimé l'épisode ?La meilleure façon de me soutenir, c'est de me laisser un avis 5 ⭐⭐⭐⭐⭐ sur votre plateforme d'écoute. Merci !Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

#388 | Dave sits down with Melissa Rosenthal, co-founder of Outlever and former CCO at ClickUp, CRO at Cheddar, and VP of Creative at BuzzFeed, to talk about why most B2B content strategies fail because they're measured like ad campaigns instead of built like an actual media outlet. Melissa breaks down how she trains writers to think like journalists instead of bloggers, why third-party trade publications tend to outperform company blogs, and what it actually takes to run a media operation instead of just posting content. They also get into her wild LinkedIn distribution playbook - five posts a day, no rules followed - and whether AI can ever replace real editorial judgment.Timestamps(00:00) - - Today's guest: Melissa Rosenthal, co-founder of Outlever (01:58) - - From Buzzfeed to Cheddar to ClickUp (06:33) - - Why most B2B content strategies get abandoned too soon (09:20) - - The B2B companies actually winning at content right now (10:32) - - What building a real media company looks like from the inside (12:22) - - Training writers to think like journalists, not bloggers (16:48) - - Should your content live on your own site or somewhere else (21:57) - - Why separating the newsroom from marketing makes content credible (24:55) - - Her LinkedIn playbook: five posts a day and breaking every rule (26:23) - - Why the biggest wins never show up in the analytics (28:36) - - The obvious question nobody in B2B wants to answer (32:18) - - Can AI ever replace real editorial judgment Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Optimizely - the AI platform for marketers. Build your own AI agents or pull from a directory of 50+ pre-built ones for marketing use cases. Their new Virtual Teammates can join meetings, complete tasks, support campaigns, and keep your website optimized. Learn more at optimizely.com/exitfive.Webflow - A website platform built for the agentic web, letting modern marketing teams build fully custom sites that perform in AI search with no developer needed. Learn more at webflow.com/for/exitfive.Zoom Webinars & Events – The virtual event platform built to help B2B marketers run webinars that actually drive pipeline, with branded registration pages, live engagement features, and built-in tools to repurpose sessions into clips and content. Learn more at zoom.com/exitfive.Compound Growth Marketing - A full-funnel demand gen agency helping high-growth cybersecurity and enterprise software companies show up earlier in the buying journey, combining AEO, modern paid advertising, and a dedicated go-to-market engineering team. Podcast listeners get two free media planning sessions to find out what channels are driving the best ROI. Learn more at compoundgrowthmarketing.com/exitfive. ***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

#387 | Six B2B marketers share tactical plays for using AI to make content that doesn't sound like AI. This Exit Five Live session breaks down a set of specialized agents that lifted blog traffic 700% in six months, a 23-step agent that researches and writes AEO content straight into WordPress, and the winning play: turning original survey data into an ownable narrative. Also on the agenda: a structured review process that replaces vibes-only QA, a Claude skill trained on stakeholder feedback so drafts land pre-aligned, and five rules for using AI to learn faster without outsourcing your thinking. One thing the full group agreed on: the human stays in the loop.Timestamps(00:00) - - Intro and the Exit Five Live Format (03:47) - - Meet the Lineup (07:38) - - Build a Digital Team of Specialized AI Agents (14:33) - - Before the Prompt and After the Prompt (21:42) - - A 23-Step Agent That Writes AEO Content for LLMs (30:11) - - Turn Original Research Into a Content Differentiator (33:20) - - Treat Your Edits as Training Data (35:55) - - Faster to Content and Faster to Internal Buy-In (43:19) - - Rules for Learning With AI (49:16) - - The Winning Play Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Optimizely - the AI platform for marketers. Build your own AI agents or pull from a directory of 50+ pre-built ones for marketing use cases. Their new Virtual Teammates can join meetings, complete tasks, support campaigns, and keep your website optimized. Learn more at optimizely.com/exitfive.Webflow - A website platform built for the agentic web, letting modern marketing teams build fully custom sites that perform in AI search with no developer needed. Learn more at webflow.com/for/exitfive.Zoom Webinars & Events – The virtual event platform built to help B2B marketers run webinars that actually drive pipeline, with branded registration pages, live engagement features, and built-in tools to repurpose sessions into clips and content. Learn more at zoom.com/exitfive.Compound Growth Marketing - A full-funnel demand gen agency helping high-growth cybersecurity and enterprise software companies show up earlier in the buying journey, combining AEO, modern paid advertising, and a dedicated go-to-market engineering team. Podcast listeners get two free media planning sessions to find out what channels are driving the best ROI. Learn more at compoundgrowthmarketing.com/exitfive. ***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Avant, l'IA était consultant brillant mais passif devient.Aujourd'hui, l'IA est devenue un collaborateur autonome.Avant, elle te donnait la recette de gâteau.Aujourd'hui, elle peut faire le gâteau elle-même.On parle du potentiel de l'Intelligence Artificielle.Bonne écoute !Le Linkedin du Barbu aka moi : Nicolas PasettiSi vous aimez le Club RH, Le Tilt ou Happy Work, vous aimerez certainement Le Barbu ! N'hésitez pas à découvrir tous mes épisodes sur vos plateformes d'écoute préférées.Vous avez aimé l'épisode ?La meilleure façon de me soutenir, c'est de me laisser un avis 5 ⭐⭐⭐⭐⭐ sur votre plateforme d'écoute. Merci !Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

Deux deadlines sont passées cet été sans beaucoup de bruit. Checkout.liquid est mort le 26 août pour tous les non-Plus, Managed Markets a coupé le DDU le 24 août. Si vous n'avez pas vérifié, c'est maintenant. Simon couvre aussi les chiffres IA de Shopify pour Q2 2026, la plus grosse mise à jour des collections depuis des années, Campaign Autopilot sur Microsoft, DHL natif dans l'admin et le point CNIL pixel pour l'Italie.Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

#386 | When your ad budget is zero but your creative ambition isn't, three simple techniques can still make you scroll-stopping. Dasha Shakov sits down with Shlomo Genchin, founder of unbore.com, the "unofficial school for B2B ads," to break down what actually makes a B2B ad good. Shlomo walks through his two-part research process for beating the blank page, then unpacks three frameworks - A World Without, Visual Analogy, and Personification - behind some of his highest-performing client campaigns. They also get into hiring actors on a budget, winning over a nervous CEO, and why Shlomo believes advertising should follow culture instead of trying to lead it. Plus his honest take on where AI actually helps and where it still falls flat.Tools & swipe filesreddit.com/answersadfolio.designblackcamel.agency/b2b-video-ads-libraryAds referenced (but not shown)Fibbler's AI adTimestamps(00:00) - - Welcome: Shlomo Genchin (01:51) - - How ad school and B2B's "Wild West" pulled Shlomo out of the agency world (07:05) - - Beating the blank page: practical research vs. personal research (13:15) - - The biggest myths about creativity, and how to "steal like an artist" (16:29) - - The three pillars of a great B2B ad, and technique #1: World Without (21:35) - - Technique #2: Visual analogy, and why a winning ad can run for years (29:45) - - Technique #3: Personification, and how to hire actors on a budget (38:05) - - Getting a nervous leadership team to say yes to a fun idea (42:04) - - AI philosophy: why advertising should follow culture, not lead it (46:11) - - The highest-leverage move for a team with zero ad budget Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Optimizely - the AI platform for marketers. Build your own AI agents or pull from a directory of 50+ pre-built ones for marketing use cases. Their new Virtual Teammates can join meetings, complete tasks, support campaigns, and keep your website optimized. Learn more at optimizely.com/exitfive.Webflow - A website platform built for the agentic web, letting modern marketing teams build fully custom sites that perform in AI search with no developer needed. Learn more at webflow.com/for/exitfive.Zoom Webinars & Events – The virtual event platform built to help B2B marketers run webinars that actually drive pipeline, with branded registration pages, live engagement features, and built-in tools to repurpose sessions into clips and content. Learn more at zoom.com/exitfive.Compound Growth Marketing - A full-funnel demand gen agency helping high-growth cybersecurity and enterprise software companies show up earlier in the buying journey, combining AEO, modern paid advertising, and a dedicated go-to-market engineering team. Podcast listeners get two free media planning sessions to find out what channels are driving the best ROI. Learn more at compoundgrowthmarketing.com/exitfive. ***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

#385 | Five B2B marketers share their single best-performing webinar play - with the real numbers to back it up. This Exit Five Live session breaks down the exact tactics behind a signup flow that 5x'd conversions, a post-webinar follow-up system that closed $1M in pipeline in a week, and a series format built to compound results instead of resetting with every session. You'll also get a look at running a webinar program like an in-person conference, and how to borrow an influencer's audience to solve the cold-start problem. Real plays, receipts, and step-by-step mechanics you can steal for your own program.Timestamps(00:00) - - Why Exit Five Live exists, and today's webinar bracket format (06:01) - - Turning the thank-you page into a qualifying survey to 5x conversions (13:06) - - Building a webinar series that compounds instead of resetting each time (20:01) - - The post-webinar follow-up system that closed $1M in pipeline in a week (23:14) - - Building AI agents to personalize that follow-up at scale (27:31) - - Structuring a webinar series like an in-person conference (33:09) - - Borrowing an influencer's audience to solve the cold-start problem (35:55) - - Automating content repurposing from one webinar transcript (40:09) - - Why first-party research is the real lead magnet (40:49) - - Live vote, the winning play, and closing announcements Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Optimizely - the AI platform for marketers. Build your own AI agents or pull from a directory of 50+ pre-built ones for marketing use cases. Their new Virtual Teammates can join meetings, complete tasks, support campaigns, and keep your website optimized. Learn more at optimizely.com/exitfive.Webflow - A website platform built for the agentic web, letting modern marketing teams build fully custom sites that perform in AI search with no developer needed. Learn more at webflow.com/for/exitfive.Zoom Webinars & Events – The virtual event platform built to help B2B marketers run webinars that actually drive pipeline, with branded registration pages, live engagement features, and built-in tools to repurpose sessions into clips and content. Learn more at zoom.com/exitfive.Compound Growth Marketing - A full-funnel demand gen agency helping high-growth cybersecurity and enterprise software companies show up earlier in the buying journey, combining AEO, modern paid advertising, and a dedicated go-to-market engineering team. Podcast listeners get two free media planning sessions to find out what channels are driving the best ROI. Learn more at compoundgrowthmarketing.com/exitfive. ***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Le workslop désigne des contenus professionnels générés par l'intelligence artificielle qui paraissent structurés ou crédibles à première vue, mais qui manquent en réalité de profondeur, de contexte ou de valeur réelle pour faire avancer une tâche.CV, lettre de motivation, post Linkedin, présentation PowerPoint : tous sont aujourd'hui vampirisés par l'IA.On parle de ce phénomène.Bonne écoute !Le Linkedin du Barbu aka moi : Nicolas PasettiSi vous aimez le Club RH, Le Tilt ou Happy Work, vous aimerez certainement Le Barbu ! N'hésitez pas à découvrir tous mes épisodes sur vos plateformes d'écoute préférées.Vous avez aimé l'épisode ?La meilleure façon de me soutenir, c'est de me laisser un avis 5 ⭐⭐⭐⭐⭐ sur votre plateforme d'écoute. Merci !Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

#384 | A lot of people say B2B marketing is boring - those people couldn't possibly be in B2B. Take Clare Corriveau, VP of Marketing at Tekmetric: her buyer is an auto repair shop owner who isn't on LinkedIn, doesn't check email, and isn't downloading anything. Clare walks through how Tekmetric built its messaging around a founder who ran a shop for a decade, why every new hire visits an actual shop before touching a campaign, and how peer groups and an unmanaged 6,000-member Facebook community became a real lever in the company's growth engine. This episode focuses on marketing to an overlooked B2B category, and the huge upside that comes with it. The opportunity is anything but boring.Timestamps(00:00) - - Why "boring" B2B categories are actually the biggest opportunity (06:00) - - Why a founder who ran a shop for 10 years shapes every messaging decision (11:00) - - Events at scale: 100+ a year, plus a 1,000-person first-time conference (17:00) - - What the VP of Marketing job really is (21:00) - - Hiring humans when everyone is saying AI will replace them (24:00) - - Betting on channels the team almost skipped: Bing and Facebook (26:00) - - Peer groups and a 6,000 member Facebook community (30:00) - - How to get customers to love, support, and defend your brand (37:00) - - The real competitor is status quo (38:00) - - Why new hires visit a real shop before they touch a campaign (45:00) - - The opportunity: 5% market share in a category growing 50% a year Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Zoom Webinars & Events – The virtual event platform built to help B2B marketers run webinars that actually drive pipeline, with branded registration pages, live engagement features, and built-in tools to repurpose sessions into clips and content. Learn more at zoom.com/exitfive.Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.Vector - A contact-level ads platform that lets you build audiences from actual people on your site, clicking your ads, and checking out your competitors. Learn how to build an ABM program that scales at vector.co/exitfive.Join us in Stowe, Vermont for Drive 2026 - three days away from your desk to learn what's working in B2B marketing from the people who are actually doing it. Grab your ticket at exitfive.com/drive.Walker Sands - An integrated B2B marketing and growth services agency that helps marketing leaders turn strategy into measurable business impact through their Outcome-based Marketing model. Learn more at walkersands.com/exitfive.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

#383 | YouTube is the second-largest search engine on the planet, yet few B2B marketers know how to use it optimally. Dasha Shakov, the newest Exit Five podcast host, sits down with Samu Kovács, founder of the B2B YouTube agency KS Media, to unpack why he calls YouTube the hedge against AI slop. Samu breaks down the research process his team runs before writing a script, what belongs in a hook that keeps people watching, and how clients repurpose high-performing LinkedIn posts into YouTube videos instead of starting from zero. They also cover the realistic 90-day timeline for results, how to tell if YouTube is lifting your other channels, and the exact AI stack his team uses for scripting and thumbnails.Timestamps (00:00) - - Why YouTube is B2B marketing's hedge against AI slop (02:19) - - Who hires a B2B YouTube agency, and why YouTube still scares most marketers (06:26) - - The direct and indirect ROI of nailing YouTube (08:33) - - Where YouTube fits in the funnel, and when a niche is too small for it (13:33) - - Mapping ICP pain points, then reverse-engineering proven video formats (19:54) - - Doing the research yourself, and diagnosing a failed YouTube strategy (22:39) - - The hook, the structure, and repurposing LinkedIn content into scripts (33:09) - - Publishing cadence and the realistic 90-day timeline (35:44) - - Shortening sales cycles and proving YouTube's impact across channels (39:42) - - Where AI fits in the process, from research to scripting to editing (44:22) - - Samu's exact AI model stack Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Zoom Webinars & Events – The virtual event platform built to help B2B marketers run webinars that actually drive pipeline, with branded registration pages, live engagement features, and built-in tools to repurpose sessions into clips and content. Learn more at zoom.com/exitfive.Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.Vector - A contact-level ads platform that lets you build audiences from actual people on your site, clicking your ads, and checking out your competitors. Learn how to build an ABM program that scales at vector.co/exitfive.Join us in Stowe, Vermont for Drive 2026 - three days away from your desk to learn what's working in B2B marketing from the people who are actually doing it. Grab your ticket at exitfive.com/drive.Walker Sands - An integrated B2B marketing and growth services agency that helps marketing leaders turn strategy into measurable business impact through their Outcome-based Marketing model. Learn more at walkersands.com/exitfive.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Beyond Growth Hacking: Building a Nasdaq Berachain Treasury & The Future of Real Yield

#382 | Rob Sobers has been CMO of Varonis for 15 years - through its growth from startup to public company doing over $700 million in revenue. Dave talks with Rob about how he's stayed sharp enough to keep the job this long, starting with the fact that as an engineer, he still writes JavaScript and even fixes bugs on the Varonis website from time to time. Rob explains why no manager on his team oversees work they don't do themselves, why he'd rather keep marketing simple than layer on complexity as the company scales, and his "reasonableness test" for deciding which programs don't need to be forced into a pipeline number. They also cover his approach to saying no to his own team, and why longevity gives him a wider lens on the business.Ever listen to our podcast and think: "Exit Five should feature me"? This is your opportunity to get in front of 40k+ B2B marketers, including CMOs, VPs, and marketing leaders, who are looking for talent, inspiration, and ideas to improve their marketing. Apply to the Experts Network for a chance to be our next podcast guest.Timestamps (00:00) - - Meet Rob Sobers, CMO of Varonis for 15 years (01:18) - - Why Rob still writes JavaScript and fixes bugs on the website (05:06) - - Learning a new marketing discipline every time he was out of his depth (05:55) - - Why there are no career middle managers on the Varonis marketing team (07:24) - - The communication tax of overstaffing a team (09:59) - - Keeping goals dead simple: opportunity creation as the north star metric (14:28) - - Getting good at saying no to his own team, but not too good (18:02) - - The reasonableness test: why not everything needs a pipeline number (20:49) - - Reverse-engineering the marketing budget from the revenue number (23:04) - - What separates a CMO from a VP of Marketing (26:26) - - The ClickUp $1M "one-person marketing team" debate (35:26) - - Marketing to skeptical CISOs, acquisitions, and why B2B brands need a mascot Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Zoom Webinars & Events – The virtual event platform built to help B2B marketers run webinars that actually drive pipeline, with branded registration pages, live engagement features, and built-in tools to repurpose sessions into clips and content. Learn more at zoom.com/exitfive.Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.Vector - A contact-level ads platform that lets you build audiences from actual people on your site, clicking your ads, and checking out your competitors. Learn how to build an ABM program that scales at vector.co/exitfive.Join us in Stowe, Vermont for Drive 2026 - three days away from your desk to learn what's working in B2B marketing from the people who are actually doing it. Grab your ticket at exitfive.com/drive.Walker Sands - An integrated B2B marketing and growth services agency that helps marketing leaders turn strategy into measurable business impact through their Outcome-based Marketing model. Learn more at walkersands.com/exitfive.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

#381 | Dave sits down with Emma Robinson, Head of B2B Marketing at Canva, and Christine Siegrist, VP of Consumer Marketing at Canva, to talk about how the two teams operate as one org instead of fighting over lead credit. They get into Canva's matrixed structure across consumer, B2B, and international, how signals from free users turn into team and enterprise upgrades, and why Canva built a dedicated data science team so marketers can make bigger creative bets instead of smaller, "provable" ones. They also unpack the Love Your Work campaign, why out-of-home ads make a consumer brand feel legitimate to enterprise buyers, and the lessons Emma and Christine carried over from their time at Google and Meta. Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Zoom Webinars & Events – The virtual event platform built to help B2B marketers run webinars that actually drive pipeline, with branded registration pages, live engagement features, and built-in tools to repurpose sessions into clips and content. Learn more at zoom.com/exitfive.Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.Vector - A contact-level ads platform that lets you build audiences from actual people on your site, clicking your ads, and checking out your competitors. Learn how to build an ABM program that scales at vector.co/exitfive.Join us in Stowe, Vermont for Drive 2026 - three days away from your desk to learn what's working in B2B marketing from the people who are actually doing it. Grab your ticket at exitfive.com/drive.Walker Sands - An integrated B2B marketing and growth services agency that helps marketing leaders turn strategy into measurable business impact through their Outcome-based Marketing model. Learn more at walkersands.com/exitfive.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

#380 | Eight B2B marketers get two minutes each to pitch the single best marketing play they ran this year - and the crowd votes on who moves forward. Dave Gerhardt and Dasha Shakov hosts the second round of the Exit Five B2B Marketing Blitz, and this episode covers a lot of ground: updating old blog content to win AI search citations, turning product into research that got a company's CEO in front of Congress, an AI agent that rewrites website copy for different buyer personas, why LinkedIn articles are quietly dominating AI search results, scaling influencer marketing from a tiny four-creator pilot, a multi-channel brand campaign built around customer wins, and how one team turned a physical book into a 65x return on target accounts closed. Tune in to find out who makes it through to the second round, and who was ultimately crowned the Blitz MVP.Timestamps (00:00) - - The B2B marketing Blitz kicks off (03:56) - - Turning sales, success, and support calls into content gold (06:48) - - Updating old blog content to win AI search citations (08:58) - - Using your own product to get your CEO in front of Congress (11:09) - - An AI agent that rewrites content for different buyer personas (15:38) - - Why LinkedIn articles are winning AI search citations (17:49) - - Scaling influencer marketing from a tiny pilot to a full program (20:18) - - A multi-channel brand campaign built around customer wins (22:39) - - Turning a physical book into a 65x return on target accounts (26:43) - - The exact AI workflow behind the content optimization play (35:40) - - The specific questions to ask sales, success, and support teams (42:53) - - Following up a book launch with an account-based magazine Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Zoom Webinars & Events – The virtual event platform built to help B2B marketers run webinars that actually drive pipeline, with branded registration pages, live engagement features, and built-in tools to repurpose sessions into clips and content. Learn more at zoom.com/exitfive.Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.Vector - A contact-level ads platform that lets you build audiences from actual people on your site, clicking your ads, and checking out your competitors. Learn how to build an ABM program that scales at vector.co/exitfive.Join us in Stowe, Vermont for Drive 2026 - three days away from your desk to learn what's working in B2B marketing from the people who are actually doing it. Grab your ticket at exitfive.com/drive.Walker Sands - An integrated B2B marketing and growth services agency that helps marketing leaders turn strategy into measurable business impact through their Outcome-based Marketing model. Learn more at walkersands.com/exitfive.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

#379 | Dave sits down with Patrick Shea, SVP of Global Marketing at BlueVoyant, to discuss how enterprise marketing really works inside a $175 million cybersecurity company built heavily on partnerships. Patrick breaks down the difference between hyperscaler tech alliances and reseller partnerships, how BlueVoyant defines and qualifies leads by account rather than volume, and why he treats partnership stakeholders like a market of their own. They also get into the cost-per-opportunity formula Patrick uses to win budget back from finance, why he's trying to kill long-term planning in favor of annual focus areas and the wild HubSpot coincidence that made him responsible for Dave's success. Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Zoom Webinars & Events – The virtual event platform built to help B2B marketers run webinars that actually drive pipeline, with branded registration pages, live engagement features, and built-in tools to repurpose sessions into clips and content. Learn more at zoom.com/exitfive.Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.Vector - A contact-level ads platform that lets you build audiences from actual people on your site, clicking your ads, and checking out your competitors. Learn how to build an ABM program that scales at vector.co/exitfive.Join us in Stowe, Vermont for Drive 2026 - three days away from your desk to learn what's working in B2B marketing from the people who are actually doing it. Grab your ticket at exitfive.com/drive.Walker Sands - An integrated B2B marketing and growth services agency that helps marketing leaders turn strategy into measurable business impact through their Outcome-based Marketing model. Learn more at walkersands.com/exitfive.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

#378 | Dave sits down with Ethan Clouser, Head of Marketing at Bland AI, to talk about running marketing at a 22-year-old-founded, enterprise voice AI company that just raised $100 million - at 22 years old himself. Ethan breaks down Bland's early viral bets like the "Still Hiring Humans?" billboard, why they bought Soulja Boy's voice rights for an AI phone campaign, and how a giant red telephone car became one of their best marketing investments. Not to mention, Bland AI's marketing team built its entire website with Claude Code - coded by a guy who'd never written a line of code before. They also get into Bland's daily stand-up and KPI system, why "Voice AI for regulated industries" works as a homepage headline, and how to stand out when 200 competitors are all saying the same thing. Timestamps (00:00) - - Intro to Ethan Clouser, Head of Marketing at Bland AI (02:26) - - The failed no-code startup that accidentally turned Ethan into a marketer (06:14) - - Cold LinkedIn outreach and how Ethan landed the head of marketing job (09:09) - - The "Still Hiring Humans?" billboard bet that built Bland's early brand (13:46) - - Filling the marketing gaps Bland was missing: SEO, AEO, and reputation (17:56) - - Why "Voice AI for regulated industries" works as a homepage headline (20:34) - - Vibe-coding Bland's entire website with Claude Code (23:42) - - Bland's daily marketing stand-up and how KPIs decide which bets get made (31:29) - - Buying Soulja Boy's voice rights for an AI phone campaign (40:05) - - Standing out in a market crowded with 200 voice AI competitors (43:34) - - Why marketing, sales, and product alignment matters more than sales-marketing alignment Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Zoom Webinars & Events – The virtual event platform built to help B2B marketers run webinars that actually drive pipeline, with branded registration pages, live engagement features, and built-in tools to repurpose sessions into clips and content. Learn more at zoom.com/exitfive.Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.Vector - A contact-level ads platform that lets you build audiences from actual people on your site, clicking your ads, and checking out your competitors. Learn how to build an ABM program that scales at vector.co/exitfive.Join us in Stowe, Vermont for Drive 2026 - three days away from your desk to learn what's working in B2B marketing from the people who are actually doing it. Grab your ticket at exitfive.com/drive.Walker Sands - An integrated B2B marketing and growth services agency that helps marketing leaders turn strategy into measurable business impact through their Outcome-based Marketing model. Learn more at walkersands.com/exitfive.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

#377 | 80% of B2B brands are completely forgettable - and it's not because their product is weak. Dave sits down with Louis Grenier, founder of Stand The F*ck Out and author of the book by the same name, to unpack a study he ran scoring 100 B2B companies on how distinctive their brands actually are. Louis breaks down the real difference between "distinctive" and "different," why almost no B2B SaaS company has a mascot (and why that's a missed opportunity), what Wiz and Mutiny are doing that most brands aren't, and why sound might be the most underused brand asset in marketing. They also get into how Louis built the entire 100-company study himself using Claude Code and parallel AI agents, and why picking a lane and committing to it beats chasing the "perfect" idea.Timestamps (00:00) - - What makes a brand distinctive vs. differentiated (03:35) - - Why brand distinctiveness matters more in the age of AI (05:54) - - Inside the study: scoring 100 B2B brands on 8 assets (07:49) - - Wiz and Mutiny: two brands that stood out (12:12) - - Why almost no B2B SaaS company has a mascot (15:39) - - How to get buy-in for a risky brand idea internally (17:29) - - The research behind how brand memories are actually built (20:35) - - Linear: picking a lane and going all in (24:01) - - Why sound is a brand asset most companies ignore (30:58) - - How Louis built the study using Claude Code and AI agents Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Zoom Webinars & Events – The virtual event platform built to help B2B marketers run webinars that actually drive pipeline, with branded registration pages, live engagement features, and built-in tools to repurpose sessions into clips and content. Learn more at zoom.com/exitfive.Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.Vector - A contact-level ads platform that lets you build audiences from actual people on your site, clicking your ads, and checking out your competitors. Learn how to build an ABM program that scales at vector.co/exitfive.Join us in Stowe, Vermont for Drive 2026 - three days away from your desk to learn what's working in B2B marketing from the people who are actually doing it. Grab your ticket at exitfive.com/drive.Walker Sands - An integrated B2B marketing and growth services agency that helps marketing leaders turn strategy into measurable business impact through their Outcome-based Marketing model. Learn more at walkersands.com/exitfive.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

#376 | Eight marketers. Two minutes each. One live bracket to crown the best-performing paid ad play. We brought back the Blitz Exit Five Live session format - this time for the Paid Ads Playoff: a head-to-head paid ads showdown, where marketers pitch their single best ad from 2026 in real time to our live voting audience. The plays cover a lot of ground: scroll-stopping creative for an unfamiliar category, testing TV as a full-funnel channel, measuring out-of-home, a 9-minute LinkedIn video that beat every short clip, incentivized demo offers, ChatGPT ads, fighting Google's AI Overviews in paid search, and the most creative ad creative you've ever seen. Presenters include Alexander Goodwin (Fingerprint), Stefanie Wlotzki (SurveyMonkey), Jake Newby (Lendio), Anthony Blatner (Speedwork), Dylan Wingrove (Pacvue), Kenna  Rooney (EasyLlama), and Shlomo Genchin (Unbored.com), co-hosted by Jess Cook of Vector.Timestamps (00:00) - - Welcome to the Paid Ads Playoff format (05:32) - - Making an unfamiliar B2B category scroll-stopping on paid social (08:04) - - Testing TV as an always-on demand channel (10:23) - - Measuring out-of-home ads with control markets (13:03) - - Why a 9-minute LinkedIn video beat every short clip (15:48) - - Q&A: targeting, TV attribution, and matching creative to the platform (25:49) - - Incentivized demos and gift-card offers that convert (28:32) - - Testing ChatGPT ads and shifting budget out of Google (32:40) - - Fighting back against Google's AI Overviews in paid search (34:50) - - The soap opera ad and turning boring software into a story (48:13) - - Tracking signals and structuring content for a long-form ad (55:05) - - The analogy framework behind the year's best-performing ad Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Zoom Webinars & Events – The virtual event platform built to help B2B marketers run webinars that actually drive pipeline, with branded registration pages, live engagement features, and built-in tools to repurpose sessions into clips and content. Learn more at zoom.com/exitfive.Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.Vector - A contact-level ads platform that lets you build audiences from actual people on your site, clicking your ads, and checking out your competitors. Learn how to build an ABM program that scales at vector.co/exitfive.Join us in Stowe, Vermont for Drive 2026 - three days away from your desk to learn what's working in B2B marketing from the people who are actually doing it. Grab your ticket at exitfive.com/drive.Walker Sands - An integrated B2B marketing and growth services agency that helps marketing leaders turn strategy into measurable business impact through their Outcome-based Marketing model. Learn more at walkersands.com/exitfive.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

#375 | If you can double your ad's click-through rate, you can usually cut your cost-per-click in half. Anthony Blatner, founder of Speedwork, sat down with Matt Carnevale to walk through how he's using AI to run LinkedIn ads at scale for clients right now. The conversation covers connecting Claude Code directly to the LinkedIn Ads API to automate bid management and reporting, building personalized ad campaigns, landing pages, and lead magnets for dozens of segments at once, and using account-based marketing principles to get LinkedIn's algorithm to reward you with lower costs. It also gets into avoiding content that reads as obviously AI-generated, running competitor conquest campaigns, and building target account lists for niches LinkedIn doesn't have a clean filter for. Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Zoom Webinars & Events – The virtual event platform built to help B2B marketers run webinars that actually drive pipeline, with branded registration pages, live engagement features, and built-in tools to repurpose sessions into clips and content. Learn more at zoom.com/exitfive.Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.Vector - A contact-level ads platform that lets you build audiences from actual people on your site, clicking your ads, and checking out your competitors. Learn how to build an ABM program that scales at vector.co/exitfive.Join us in Stowe, Vermont for Drive 2026 - three days away from your desk to learn what's working in B2B marketing from the people who are actually doing it. Grab your ticket at exitfive.com/drive.Walker Sands - An integrated B2B marketing and growth services agency that helps marketing leaders turn strategy into measurable business impact through their Outcome-based Marketing model. Learn more at walkersands.com/exitfive.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

#374 | Most B2B marketers think brand means bigger budgets. This episode shows otherwise. Dave sits down with Ryan Narod, VP of Marketing at Rippling, to talk about what it actually takes to build a brand people recognize in B2B. Ryan walks through the real campaigns behind that shift - from scrappy iPhone videos and webinar promos to high-production customer films and their Super Bowl commercial. Ryan breaks down how he built a content flywheel, why injecting real humans into every piece of content matters, and how they measure brand impact without losing accountability to pipeline. It's a practical look at going from growth-only marketing to a brand with real personality, with examples you can steal no matter your budget.Timestamps(00:00) - - Today's guest: Ryan Narod, VP of Marketing at Rippling (02:44) - - What Rippling actually does and why HR, finance, and IT live under one roof (07:00) - - Why brand building starts with content and story, not billboards and TV ads (09:00) - - Building a content flywheel out of interviews, written pieces, and video (13:10) - - Getting the brand story straight across personas and the C-suite (18:30) - - Marketing plays in action: from scrappy iPhone videos to big-budget customer films (27:09) - - How to build a brand on a startup budget without Rippling's resources (29:33) - - Comparing production value head to head: a big-budget campaign vs a lo-fi one (32:29) - - How Rippling measures brand marketing with mixed media modeling and incrementally testing (39:49) - - Inside the Super Bowl ad and the reverse timeline it took to pull off Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Webflow - A website platform built for the agentic web, helping modern marketing teams build fully custom sites—no developer needed—that perform in AI search. Learn more at webflow.com/for/exitfive.Markup AI - A content quality platform that scans your content against brand voice, preferred terms, messaging standards, and AI-search readiness before it goes live, right inside Google Docs. Learn more at markup.ai.Optimizely - A no-code AI platform where autonomous agents execute marketing work across webpages, email, SEO, and campaigns. Learn how to deploy agents on your marketing team at Agents in the Mix. Learn more at optimizely.com/exitfive. Walker Sands - An integrated B2B marketing and growth services agency that helps marketing leaders turn strategy into measurable business impact through their Outcome-based Marketing model. Learn more at walkersands.com/exitfive.Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive, or check out the MCP server by clicking this link.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

#373 | Dave sits down with Rebecca Busk, CEO and Partner at Kvalifik, to talk about what it actually takes to show up in AI search. Rebecca breaks down the three types of prompts you need to rank for - foundational, core, and must-win - and why most AEO content fails because it's too generic to ever get cited. They get into the technical side of AEO like crawlability and schema markup, why Reddit and community platforms carry more weight than LinkedIn in AI citations, and a ten-point checklist for content quality you can run against your own site today.Check out Webflow's free AEO assessment here.Timestamps(00:00) - - Thank you to Webflow (01:59) - - Why AI search is quietly rewriting how B2B buyers find vendors (02:42) - - From agency employee to owner: buying an agency (05:19) - - How to build marketing expertise without a marketing degree (09:56) - - What AEO actually means, and a real example of how it narrows buying decisions (13:38) - - Why you shouldn't write AEO content with AI (17:04) - - Rethinking content strategy: what buyers actually ask before they buy (22:05) - - Crawlability, schema markup, and a technical checklist for showing up in AI search (31:12) - - Ten things to check for content quality right now (38:18) - - What builds real authority in AI search, and whether PR still matters

#372 | Dave sits down with Jay Schwedelson, founder of subjectline.com and Guru Media Hub, one of the sharpest tactical minds in email, webinars, and live content. Jay explains why so many B2B marketers get live content wrong from the very first step, and how small shifts in packaging can completely change who shows up and who doesn't. They dig into the psychology behind when people actually open and engage with email, why shorter almost always wins, and the habits that quietly keep you out of the spam folder. Jay also shares the specific email and send-day habits he swears by, a few of his go-to tricks for getting people to actually reply, and how he thinks about testing your way to what works for your own audience.Timestamps (00:00) - – Why "webinar" might be costing you registrations (01:12) - – Meet Jay Schwedelson and the virtual event he built to 30,000 people (06:26) - – A simple trick to get more people to actually show up live (08:44) - – Why giving everything away on-demand might be a mistake (10:23) - – The case for live, human connection in an AI-saturated world (13:00) - – The send times most B2B marketers are sleeping on (15:18) - – How to package and name your content so people actually want it (22:02) - – The newsletter habit that makes people stick around (26:09) - – Small email tweaks that quietly boost open rates and deliverability Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Webflow - A website platform built for the agentic web, helping modern marketing teams build fully custom sites—no developer needed—that perform in AI search. Learn more at webflow.com/for/exitfive.Markup AI - A content quality platform that scans your content against brand voice, preferred terms, messaging standards, and AI-search readiness before it goes live, right inside Google Docs. Learn more at markup.ai.Optimizely - A no-code AI platform where autonomous agents execute marketing work across webpages, email, SEO, and campaigns. Learn how to deploy agents on your marketing team at Agents in the Mix. Learn more at optimizely.com/exitfive. Walker Sands - An integrated B2B marketing and growth services agency that helps marketing leaders turn strategy into measurable business impact through their Outcome-based Marketing model. Learn more at walkersands.com/exitfive.Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive, or check out the MCP server by clicking this link.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

#371 | Most B2B companies gate everything and hide their pricing. Funnel Leasing does neither, and grew from $3 million to $50 million in revenue anyway. Dave sits down with Alex Howe, SVP of Marketing and Growth at Funnel Leasing, to talk about how he built that growth engine with no marketing background, no paid ads, and no sales team pressure. They get into why his whole philosophy is built around being different rather than better, why ungating everything (including pricing) builds more trust than gating ever could, and how to prove marketing is working without hard metrics like a two-week sales cycle. Plus: how a background in political PR shaped his approach to getting attention, the event marketing stunts that actually got prospects talking, and why messaging should keep evolving without ever losing its core story.Timestamps(00:00) - - Introduction (05:32) - - Be Different, Not Just Better (09:13) - - Why You Should Ungate Everything, Including Pricing (13:34) - - How to Prove Marketing Is Working Without Hard Metrics (18:38) - - A Great Product Makes Marketing Easier (24:54) - - Build a Point of View by Staying Close to Your Customers (27:10) - - Creative Event Marketing Beats a Boring Booth (31:00) - - What a PR Background Teaches You About Getting Attention (35:59) - - Hire Specialists and Give Them Ownership (39:00) - - Why Differentiation Matters More Than Ever in the AI Era Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Webflow - A website platform built for the agentic web, helping modern marketing teams build fully custom sites—no developer needed—that perform in AI search. Learn more at webflow.com/for/exitfive.Markup AI - A content quality platform that scans your content against brand voice, preferred terms, messaging standards, and AI-search readiness before it goes live, right inside Google Docs. Learn more at markup.ai.Optimizely - A no-code AI platform where autonomous agents execute marketing work across webpages, email, SEO, and campaigns. Learn how to deploy agents on your marketing team at Agents in the Mix. Learn more at optimizely.com/exitfive. Walker Sands - An integrated B2B marketing and growth services agency that helps marketing leaders turn strategy into measurable business impact through their Outcome-based Marketing model. Learn more at walkersands.com/exitfive.Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive, or check out the MCP server by clicking this link.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

#370 | Most B2B marketers have no idea you can run TV ads for $50 a day. Dave sits down with TV advertising veteran Amit Sharan, SVP of Marketing at Tatari, to talk about this, and how to think about CTV as a B2B channel. They get into the difference between linear and streaming, why programmatic buying only reaches 15% of total TV inventory, and the case for retargeting your website visitors on TV instead of just running more ads on LinkedIn. They also get into what makes TV creative actually work, where AI fits into that process, how to measure performance without relying on last-click, and why it's worth testing a channel you've never touched before. Timestamps(00:00) - - Why B2B marketers are sleeping on TV ads (01:17) - - Getting into ad tech: video advertising, Facebook, and a $450M acquisition (07:03) - - How to cold-apply your way into a company you want to join (09:05) - - What scale looks like for a modern TV ad platform (11:02) - - The three buckets of marketing: demand gen, product, and corporate (13:59) - - How to actually measure whether your brand is working (16:12) - - Why marketers respect good marketing more than any celebrity spokesperson (20:04) - - CTV 101: linear vs streaming, and why programmatic only touches 15% of inventory (25:03) - - The $50-a-day move: retargeting website visitors on CTV (28:07) - - What actually makes TV creative work (33:42) - - Should you use AI-generated video for your ads? (37:21) - - Measuring TV without relying on last-click (38:19) - - Testing new channels: the case for trying something you've never done Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Webflow - A website platform built for the agentic web, helping modern marketing teams build fully custom sites—no developer needed—that perform in AI search. Learn more at webflow.com/for/exitfive.Markup AI - A content quality platform that scans your content against brand voice, preferred terms, messaging standards, and AI-search readiness before it goes live, right inside Google Docs. Learn more at markup.ai.Optimizely - A no-code AI platform where autonomous agents execute marketing work across webpages, email, SEO, and campaigns. Learn how to deploy agents on your marketing team at Agents in the Mix. Learn more at optimizely.com/exitfive. Walker Sands - An integrated B2B marketing and growth services agency that helps marketing leaders turn strategy into measurable business impact through their Outcome-based Marketing model. Learn more at walkersands.com/exitfive.Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive, or check out the MCP server by clicking this link.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

#369 | It's hard to know what works and what doesn't, what's real and what's not right now. So we tapped 9 B2B marketing pros, all specialists in their area, to share one thing that's produced real results so far this year. Here's how it works: 9 speakers, one play each, two minutes on the clock. When host Dave Gerhardt hits the buzzer, it's on to the next play. The audience votes on their favorites, and the top plays come back for a second round with more detail. 60 minutes of back-to-back insights across demand gen, content, brand, social, product marketing, strategy, and more, featuring plays from senior marketing leaders at companies like Snowflake, Sprout Social, Tekmetric, Lendio, and many more.Timestamps(02:23) - - Nine marketers, two minutes each, one play — welcome to the B2B Blitz (07:23) - - 6x podcast engagement with comic-style clips, Jess Cook (Vector) (09:41) - - Adapting core messaging across different segments, Diane Wiredu (Lion Words) (11:43) - - Turning win-loss research into pipeline recovery, Drew Giovannoli (BuriedWins) (13:28) - - An AI-powered voice-of-customer system built from sales calls, Jonathan Rosenfeld (Hologram) (16:09) - - Treating your internal team like a demand gen channel, Hunter Talpas (Tekmetric) (19:23) - - A revenue-first framework for campaign planning, Hailey McDonald (Sprout Social) (21:27) - - AI messaging tests that delivered an 8x CTR lift, Casey Patterson (Snowflake) (23:23) - - Putting AEs in the ad to build familiarity before outreach, Spencer Rule (Lendio) (25:30) - - Automating LinkedIn ads with Claude Code, Anthony Blatner (Speedwork) (40:51) - - The winning play, round two: AE-led video ads in depth, Spencer Rule (Lendio) Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Webflow - A website platform built for the agentic web, helping modern marketing teams build fully custom sites—no developer needed—that perform in AI search. Learn more at webflow.com/for/exitfive.Markup AI - A content quality platform that scans your content against brand voice, preferred terms, messaging standards, and AI-search readiness before it goes live, right inside Google Docs. Learn more at markup.ai.Optimizely - A no-code AI platform where autonomous agents execute marketing work across webpages, email, SEO, and campaigns. Learn how to deploy agents on your marketing team at Agents in the Mix. Learn more at optimizely.com/exitfive. Walker Sands - An integrated B2B marketing and growth services agency that helps marketing leaders turn strategy into measurable business impact through their Outcome-based Marketing model. Learn more at walkersands.com/exitfive.Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive, or check out the MCP server by clicking this link.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Im "Marketing From Zero To One" Live Podcast am Abend der Langen Nacht der Wissenschaften Berlin berichtet Agnieszka Walorska über ihre Zeit beim damals sehr gehypten Startup StudiVZ bis hin zur Gründung von Mika, einem KI-gestützten Produkt für Buchhaltung und Steuererklärungen für KMU. Ausgelöst durch eigene negative Erfahrungen mit Bürokratie und administrativen Pflichten entwickelte sie die Vision, diese Prozesse weitgehend zu automatisieren und für Gründer:innen einfacher zu machen. Sie spricht über den Aufbau ihres Teams, Finanzierung und Kundengewinnung über Founder Branding, Content Marketing und Growth Hacking sowie den konkreten Einsatz von KI im Produkt und im Unternehmensalltag. Abschließend geht es um die Zukunft von KI, neue Berufsbilder, ihre Sichtweise aufs Studium und Unternehmertum sowie die Bedeutung von Ausdauer, Vorbildern und Mut beim Gründen. 01:46 – Von Bürokratiefrust zur Startup-Idee 02:53 – Von Polen nach Berlin und Einstieg bei StudiVZ 05:16 – Erste Gründung und Agenturgeschäft 07:33 – Frühe Begeisterung für KI 09:03 – Bürokratische Herausforderungen in Deutschland 11:38 – Entstehung von Mika 13:29 – Mitgründersuche und Teamaufbau 15:12 – Auswahlprozess für Co-Founder 17:21 – Rollenverteilung im Gründerteam 17:59 – Erste Kunden und Finanzierung 19:07 – Was Mika konkret macht 24:03 – Menschlicher Support trotz KI 25:09 – Pricing und Kundenstruktur 25:56 – Kundengewinnung und Vertrauen 28:16 – Founder Brand und Content Marketing 30:01 – Vertriebsprozess und Kanäle 31:03 – Erfolgreiche Marketingmaßnahmen 31:54 – Growth Hacking und Reddit 34:45 – Introvertiert als Gründerin 35:56 – KI im Produkt erklärt 38:37 – Vorteile gegenüber klassischen Prozessen 40:17 – Human-in-the-Loop-Ansatz 41:45 – Produktstrategie im KI-Zeitalter 44:05 – KI-Nutzung im Unternehmen 45:04 – Persönliche KI-Hacks und Agenten 48:57 – KI für Content und LinkedIn 50:13 – Macht KI Menschen produktiver? 51:24 – Tipps für junge Menschen 54:04 – Optimismus im Unternehmertum 54:58 – Personal Branding mit Wiedererkennungswert 55:32 – Ursprung des Namens Mika 55:57 – Ironman und Ausdauer 57:16 – Frauen im Entrepreneurship 58:56 – Vorbilder, Mut und Durchhaltevermögen

#368 | Dave sits down with Jonathan Hunt, VP of Content and Media at HubSpot, to talk about what it means to run a media company inside a software company, and why that framing changes everything about how you build a content team. Jonathan runs a 70-person operation reaching 50 million people a month across 17 YouTube channels and a creator network of 150. They get into how HubSpot thinks about the three jobs of content (demand gen, influence, and earned media value), why gated PDFs are dead and what's replacing them, how Jonathan's team built an AI clipping engine in a six-week sprint, and how to tell the measurement story to a public company's CFO. Plus: what Jonathan looks for when hiring, how creator partnerships actually work at scale, and why "creative freedom" without strategy is just chaos.Timestamps (00:00) - - - Jonathan Hunt, VP of Content and Media at HubSpot (03:17) - - - Running a media company inside a software company (07:47) - - - From the HubSpot blog to a network of 150 creators (11:22) - - - How to find creators (and the tool Jonathan recommends) (12:39) - - - The three jobs of content: demand gen, influence, and earned media value (17:22) - - - How to tell the measurement story to your CFO (20:42) - - - Why gated PDFs are dead and what converts now (24:00) - - - What actually works in creator partnerships (31:21) - - - The AI clipping engine HubSpot built in six weeks (45:38) - - - HubSpot's public code of ethics for AI use Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Webflow - A website platform built for the agentic web, helping modern marketing teams build fully custom sites—no developer needed—that perform in AI search. Learn more at webflow.com/for/exitfive.Markup AI - A content quality platform that scans your content against brand voice, preferred terms, messaging standards, and AI-search readiness before it goes live, right inside Google Docs. Learn more at markup.ai.Optimizely - A no-code AI platform where autonomous agents execute marketing work across webpages, email, SEO, and campaigns. Learn how to deploy agents on your marketing team at Agents in the Mix. Learn more at optimizely.com/exitfive. Walker Sands - An integrated B2B marketing and growth services agency that helps marketing leaders turn strategy into measurable business impact through their Outcome-based Marketing model. Learn more at walkersands.com/exitfive.Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive, or check out the MCP server by clicking this link.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

#367 | Dave sits down with Jess Cook, VP of Marketing at Vector, to talk about how she spent $12K on seven micro-influencers with zero UTM tracking and generated $1.1M in pipeline. Jess also breaks down why she started a brand podcast as an awareness play, how a B2C copywriting background at major CPG brands shaped the way she thinks about brand and standing out in B2B, and what it actually takes to make the jump from content leader to VP of Marketing.Timestamps(00:00) - - Intro (07:00) - - Why influencer marketing made sense as a first channel (12:15) - - Tracking pipeline without UTMs: using keyword alerts (13:06) - - The results: 45 demos, 80%+ ICP, $1.1M in pipeline (15:45) - - Why loose briefs outperform tightly controlled campaigns (20:23) - - How to scale an influencer program when you're a team of two (23:01) - - How to make your podcast an awareness magnet (31:49) - - How to know if your podcast is working when you can't track it (37:01) - - LinkedIn: 37K followers in 3 years and how the content strategy works (44:58) - - Why brand and mascots aren't optional anymore in B2B Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Webflow - A website platform built for the agentic web, helping modern marketing teams build fully custom sites—no developer needed—that perform in AI search. Learn more at webflow.com/for/exitfive.Markup AI - A content quality platform that scans your content against brand voice, preferred terms, messaging standards, and AI-search readiness before it goes live, right inside Google Docs. Learn more at markup.ai.Optimizely - A no-code AI platform where autonomous agents execute marketing work across webpages, email, SEO, and campaigns. Learn how to deploy agents on your marketing team at Agents in the Mix. Learn more at optimizely.com/exitfive. Walker Sands - An integrated B2B marketing and growth services agency that helps marketing leaders turn strategy into measurable business impact through their Outcome-based Marketing model. Learn more at walkersands.com/exitfive.Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive, or check out the MCP server by clicking this link.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

#366 | The B2B buyer has gone antisocial. No form fills, no hand raises, just self-directed research through Google, Reddit, and AI before they ever talk to sales. In this session, you'll hear from three marketing pros about how they built a LinkedIn influencer program that doubled branded search volume, why ungating top-of-funnel content drives more meetings - not fewer, and how to build an LLM visibility page so AI models correctly answer questions about your product. Plus the case for measuring trust in hours of content watched, and much more. Featuring Judy Kimball (Consensus), Hunter Talpas (Tekmetric), and Mason Cosby (Scrappy ABM).Timestamps(00:00) - - How the B2B funnel has flipped (05:52) - - Why brand is the new demand (08:23) - - Running a LinkedIn influencer program that moves pipeline (13:19) - - Why ungating content drives more meetings, not fewer (15:57) - - Building for AI and LLM visibility (19:00) - - What an LLM visibility page looks like (24:48) - - Using async video to build trust at scale (29:14) - - Why seven hours of content watched beats 28 touch points (36:26) - - How to get leadership to ditch the MQL model (42:00) - - Measuring demand gen by stage of the buyer journey Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Optimizely - A no-code AI platform where autonomous agents execute marketing work across webpages, email, SEO, and campaigns. Join the next cohort of Opal U, a live 5-day course designed for senior marketing leaders who are ready to ship more with AI, at optimizely.com/exitfive. Vector - A contact-level ads platform that lets you build audiences from actual people on your site, clicking your ads, and checking out your competitors. Learn more at vector.co, and get their new MCP server by clicking here. Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.Join us in Stowe, Vermont for Drive 2026 - three days away from your desk to learn what's working in B2B marketing from the people who are actually doing it. Grab your ticket at exitfive.com/drive.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Most B2B influencer programs fail for the same reason: no defined success metrics before the first post goes live. Brianna Doe, founder of influencer marketing agency Verbatim, breaks down how to actually build an influencer program that maps to pipeline — not just impressions. She covers her "Creator Engine" framework, how to tier creators by authority and reach, and why 90 days is the absolute minimum for a meaningful pilot. If you're trying to convince leadership this channel works, this is the playbook.Timestamps(00:00) - - Intro (01:00) - - Why influencer marketing is no longer optional in B2B (03:00) - - What most companies get wrong about influencer marketing (07:00) - - Lessons B2B can borrow from B2C influencer campaigns (08:00) - - The creator engine: how to actually structure an influencer program (13:00) - - How to choose the right creators for your goals (15:00) - - How to align your team on what success actually looks like (22:00) - - The 90-day influencer pilot framework (25:00) - - How to coach leadership on offers, ROI, and longer B2B sales cycles (34:00) - - How to discuss risk with clients before handing over creative control to influencers Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Optimizely - A no-code AI platform where autonomous agents execute marketing work across webpages, email, SEO, and campaigns. Join the next cohort of Opal U, a live 5-day course designed for senior marketing leaders who are ready to ship more with AI, at optimizely.com/exitfive. Vector - A contact-level ads platform that lets you build audiences from actual people on your site, clicking your ads, and checking out your competitors. Learn more at vector.co, and get their new MCP server by clicking here. Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.Join us in Stowe, Vermont for Drive 2026 - three days away from your desk to learn what's working in B2B marketing from the people who are actually doing it. Grab your ticket at exitfive.com/drive.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Dave sits down with Eoin Clancy, VP of Growth at AirOps, to talk about what's working in B2B marketing right now. They get into the rise of the content engineer role, how to use AI to produce high-quality content without creating AI slop, and why webinars have become AirOps' top growth channel in 2026. Eoin breaks down the three signs that content is AI slop, how AirOps runs their webinar funnel end-to-end, and how they follow up with attendees without ever pushing for a demo.Timestamps(00:00) - - Intro and episode overview (04:15) - - What AirOps does and the content engineer role (09:49) - - Why good SEO principles haven't changed in the AI era (14:13) - - AirOps' growth story: 10x revenue in 12 months (17:40) - - The challenge of using AI without creating slop (20:48) - - Three signs your content is AI slop (24:47) - - How to capture and maintain your brand's tone of voice (27:41) - - Why subject matter expertise is the best content ingredient (36:49) - - Why webinars are AirOps' #1 growth channel in 2026 (42:43) - - How AirOps plans topics and sources webinar guests (44:05) - - The webinar tech stack: Luma, HubSpot, Zoom, and Clay (44:34) - - Personalized follow-up strategy and signal scoring (49:07) - - How to build internal buy-in for a long-game content strategy (54:14) - - How to fill a webinar without gating anything Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Optimizely - A no-code AI platform where autonomous agents execute marketing work across webpages, email, SEO, and campaigns. Learn how to deploy agents on your marketing team at Agents in the Mix. Learn more at optimizely.com/exitfive. Vector - A contact-level ads platform that lets you build audiences from actual people on your site, clicking your ads, and checking out your competitors. Learn more at vector.co, and get their new MCP server by clicking here. Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.Join us in Stowe, Vermont for Drive 2026 - three days away from your desk to learn what's working in B2B marketing from the people who are actually doing it. Grab your ticket at exitfive.com/drive.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Subscribe to DTC Newsletter - https://dtcnews.link/signupMost brands are quietly killing themselves with growth hacks. Swapping button colors, chasing this week's ROI, discounting to hit the number.Duncan, Strategy Lead at Pilothouse, makes the case that this is the worst creative strategy there is, and walks through what actually builds a brand that lasts.Duncan runs strategy at Pilothouse, where brand and performance are treated as one system instead of warring departments. He explains why Meta's Andromeda shift is quietly ending the era of high-volume AI slop creative, and what replaces it.What you will learn:Why the growth-hack mentality leads to a discount death spiral and erodes brand valueWhat Meta's Andromeda infrastructure changed, and why it forces advertisers toward thoughtful creative over high-frequency iterationHow to integrate brand and performance instead of picking oneWhy siloed agencies fight over attribution while the customer journey falls through the cracksThe one question to ask any agency before you hire them: "Where will growth come from this year?"Who this is for: DTC founders, brand and growth leads, and anyone choosing between agencies or trying to make brand and performance work together.What to steal: the agency-selection test. If a partner can only answer with optimizations, they are a vendor. If they can tell you where growth comes from this year, they are a strategist.Timestamps:00:00 Why Growth Hacking Is Breaking Brands03:00 Meta Andromeda Changed Creative Strategy06:00 The Problem With Optimizing Only for ROAS12:00 Building Customer Journeys Beyond Attribution20:00 Measuring Channels by Their Actual JobSubscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://www.pilothouse.co/?utm_source=AKNF619Follow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

#363 | Louis Grenier joins Dave for a conversation about what it takes to stand out in B2B marketing when everything feels the same. They get into how people really decide to buy, why most B2B brands look and sound identical, and the marketing fundamentals that hold up no matter what's changing around them. The kind of conversation that reminds you why you got into marketing in the first place. Timestamps (00:00) - - Intro (07:14) - - Surviving cancer at 36 and what it taught Louis about doing work that matters (14:10) - - Why marketers fail when they try to educate the market instead of meeting it (19:36) - - The case for leading with one thing even when your product does ten (21:39) - - You can't create demand you can only position into demand that already exists (27:08) - - Why the most memorable brands use assets that mean nothing on purpose (36:34) - - What a real point of view is for and why most companies get it wrong (37:33) - - How to get leadership to say yes to bold unconventional marketing ideas (48:18) - - Why pain points don't drive purchases and what actually pulls the trigger (53:22) - - The case for saying the same thing a thousand different ways (01:00:32) - - Why strong marketing fundamentals matter more in an AI world not less Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Optimizely - A no-code AI platform where autonomous agents execute marketing work across webpages, email, SEO, and campaigns. Learn how to deploy agents on your marketing team at Agents in the Mix. Learn more at optimizely.com/exitfive. Vector - A contact-level ads platform that lets you build audiences from actual people on your site, clicking your ads, and checking out your competitors. Learn more at vector.co, and get their new MCP server by clicking here. Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.Join us in Stowe, Vermont for Drive 2026 - three days away from your desk to learn what's working in B2B marketing from the people who are actually doing it. Grab your ticket at exitfive.com/drive.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

#362 | Dave sits down with Eddie Shleyner, founder of VeryGoodCopy.com, to talk about why great marketing copy can't be generated — it has to be written. They get into why AI writing feels flat, what separates copy that moves people from copy that just fills space, and why the process of writing is where the real work happens. Eddie also shares how he accidentally built one of the most-read copywriting newsletters on the internet and what he's learned about writing for humans after years of studying what makes people take action.Timestamps(00:00) - - - How Eddie accidentally discovered copywriting while writing job ads (02:58) - - - Why marketers are starting to push back on AI-generated content (02:59) - - - Why the best copy gives readers less — and makes them feel more (03:04) - - - Marketing is a human profession because empathy can't be prompted (03:13) - - - Where AI actually helps: research, not writing (03:17) - - - How VeryGoodCopy started as a private Google Doc no one was supposed to see (03:22) - - - Why AI writing tells you how to feel instead of letting you feel it (03:23) - - - The experiment: Eddie wrote the same story as AI, word for word, to prove a point (03:25) - - - What inspired writing has that AI writing doesn't (03:31) - - - Why shortcuts in the writing process produce worse work, not faster work Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Optimizely - A no-code AI platform where autonomous agents execute marketing work across webpages, email, SEO, and campaigns. Learn how to deploy agents on your marketing team at Agents in the Mix. Learn more at optimizely.com/exitfive. Vector - A contact-level ads platform that lets you build audiences from actual people on your site, clicking your ads, and checking out your competitors. Learn more at vector.co, and get their new MCP server by clicking here. Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.Join us in Stowe, Vermont for Drive 2026 - three days away from your desk to learn what's working in B2B marketing from the people who are actually doing it. Grab your ticket at exitfive.com/drive.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

#361 | In this episode, Matt Carnevale, Head of Community at Exit Five talks with three marketers doing impactful work in AEO. AI search is changing how buyers find products, and most B2B teams are still figuring out where to start. In this session, each marketer shares what's working and wins they've experienced — from earned media and technical audits to homepage fixes and tracking AI visibility. Whether you call it AEO, GEO, LLMO, or EIEIO – this one's for you. This session features guests Matt Dzugan, VP of Data Intelligence at Muckrack, Brett Bernath, Director of Product at Webflow, and Jess Joyce, Founder of Inbound Scope – an SEO and AI Search consultancy.Timestamps(00:00) - - - Why 80% of CMOs say AEO is a top priority — and most don't know where to start (02:48) - - - How Muckrack used original research to get cited in ChatGPT before their product launch (02:50) - - - Why top-of-funnel content is getting eaten by AI — and where to focus instead (02:53) - - - Quick win #3: authority — how to show up in Reddit and third-party platforms (02:56) - - - The sleeper tip: Bing Webmaster Tools is already giving you first-party AI data (03:07) - - - How to handle competitor comparison content without verifiable claims falling flat (03:23) - - - The four-bucket AEO maturity model: content, technical, authority, measurement (03:24) - - - Why your homepage is your worst-performing page for AI discoverability (03:27) - - - Quick win #1: technical hygiene — schema, meta descriptions, and structured data (03:28) - - - How to identify which journalists get cited most by AI in your niche (03:29) - - - Quick win #2: are you actually answering what your customers are asking? (03:34) - - - Why 1 in 3 B2B SaaS sites have technical blockers killing AI discoverability (03:36) - - - Why original research is the single best content type for earning AI citations Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Optimizely - A no-code AI platform where autonomous agents execute marketing work across webpages, email, SEO, and campaigns. Learn how to deploy agents on your marketing team at Agents in the Mix. Learn more at optimizely.com/exitfive. Vector - A contact-level ads platform that lets you build audiences from actual people on your site, clicking your ads, and checking out your competitors. Learn more at vector.co, and get their new MCP server by clicking here. Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.Join us in Stowe, Vermont for Drive 2026 - three days away from your desk to learn what's working in B2B marketing from the people who are actually doing it. Grab your ticket at exitfive.com/drive.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

#360 | Dave sits down with Ishveen Jolly, founder and CEO of Open Sponsorship, to talk about what influencer and athlete marketing actually looks like for B2B brands — and why it's more accessible than most marketers think. Ishveen breaks down how a $5K March Madness campaign outperformed traditional ads, why your first influencer deal will almost certainly miss on the offer, and how to think about sports sponsorships without a Tommy Fleetwood budget. They get into audience-fit versus story-fit sponsorships, why the goal should never be a landing page click, and why most B2B teams are applying the wrong success metrics from the start. If you've ever wondered how to get into influencer or sports sponsorship marketing without a Fortune 500 budget, this is the episode.Timestamps Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Optimizely - A no-code AI platform where autonomous agents execute marketing work across webpages, email, SEO, and campaigns. Learn how to deploy agents on your marketing team at Agents in the Mix. Learn more at optimizely.com/exitfive. Vector - A contact-level ads platform that lets you build audiences from actual people on your site, clicking your ads, and checking out your competitors. Learn more at vector.co, and get their new MCP server by clicking here. Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.Join us in Stowe, Vermont for Drive 2026 - three days away from your desk to learn what's working in B2B marketing from the people who are actually doing it. Grab your ticket at exitfive.com/drive.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

#359 | Dave sits down with Casey Patterson, Director of ABM at Snowflake, to talk about what ABM actually looks like inside one of the biggest companies in enterprise software. Casey breaks down how she cold LinkedIn messaged her now-boss Hillary to get her ABM decks reviewed before ever working together, why ABM works best when marketing stops thinking about credit and just focuses on helping sales get into accounts, and how she's thinking about the shift from traditional ABM plays to agent-driven ABM. They also get into geo-fenced out-of-home advertising, one-to-one field marketing plays, and why the future of ABM looks more like Netflix than a campaign calendar. Plus a surprisingly good tangent on finding mentors and how to actually get one.Timestamps(00:00) - - How Casey cold LinkedIn messaged her way into a mentorship (08:42) - - What a mentor actually is and how to find one (15:41) - - Why delusional confidence is underrated in marketing (20:12) - - The crux of ABM: sales alignment or nothing (23:19) - - ABM is not running digital ads to a list of accounts (28:44) - - How Casey thinks about running a team of 23 ABM marketers (31:39) - - A real ABM play: field event, OOH, gifting, and email at once (40:52) - - How to figure out the right number of accounts to target (45:53) - - Agent ABM: the three phases Casey is building toward (49:09) - - The future of ABM: reaching people in their preferred channels (51:11) - - How Dave uses AI to write his newsletter (57:54) - - The bull case for marketers in the age of AI Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Optimizely - A no-code AI platform where autonomous agents execute marketing work across webpages, email, SEO, and campaigns. Learn how to deploy agents on your marketing team at Agents in the Mix. Learn more at optimizely.com/exitfive. Vector - A contact-level ads platform that lets you build audiences from actual people on your site, clicking your ads, and checking out your competitors. Learn more at vector.co, and get their new MCP server by clicking here. Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.Join us in Stowe, Vermont for Drive 2026 - three days away from your desk to learn what's working in B2B marketing from the people who are actually doing it. Grab your ticket at exitfive.com/drive.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

This week on CMO Confidential, we're revisiting our conversation with Tom Goodwin from August of 2025 - this is one of our favorites with topics just as relevant to marketers today. Tom discusses his belief that today's CMO's are overly focused on efficiency versus marketing principles and that the contemporary playbook has been created by tech companies focused on performance metrics. Key topics include: -An unhealthy focus on the speed of measurement and short-term results-Marketers having a "feeling of vulnerability" if they haven't heard of new tech-The fact that many of the hyped direct-to-consumer brands like Casper and Ridge Wallets aren't actually doing that well Tune in to hear the underestimated impact of "beauty" and a story about being locked out of a self-driving car. This episode is sponsored by Typeface - the agentic AI marketing platform that turns one idea into thousands of on-brand assets. Learn more: typeface.ai/cmoSubscribe for weekly episodes featuring world-class marketing leaders, board members, and C-Suite executives. ⏱️ Chapters00:00 – Intro: Meet Tom Goodwin02:28 – Would 1950s Marketers Beat Today's CMOs?05:41 – Is Marketing Actually More Complex Today?09:15 – Fundamentals vs Growth Hacking & Performance Tactics11:05 – DTC vs Traditional Brands: What Actually Works15:13 – Short-Term Metrics, AI Hype & Tech Overload28:36 – Dark Social, Hidden Influence & What Data Misses34:21 – Predictions, AI Reality & The Power of Simplicity #MarketingStrategy, #CMOConfidential, #TomGoodwin, #BrandMarketing, #DigitalMarketing, #PerformanceMarketing, #MarketingFundamentals, #GrowthMarketing, #Advertising, #MarketingTrends, #AIinMarketing, #FutureOfMarketing, #CreativeStrategy, #CannesLions, #AdTech, #BrandBuilding, #ConsumerBehavior, #DirectToConsumer, #MarketingLeadership, #MarketingInsightsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#358 | Ben Wallis (Customer Lifecycle Manager, Quo), Jaina Mistry (Director of Brand and Content Marketing, Knak), Kremi Mestanova (B2B Content and Growth Strategist, Kremi Marketing), and Tyler Cook (Head of Email Marketing, Hypermedia Marketing) join Dave for an Exit Five live session on what's actually working in email right now. Ben shows how Quo built a Spotify Wrapped-style year-in-review campaign with fully personalized GIFs and real usage data for every customer. Jaina makes the case for why B2B newsletters are one of the most slept-on trust-building channels in marketing, and breaks down the operating model that makes it sustainable. Tyler Cook shares his five-step AI-powered newsjacking system that goes from trend to sent email in under an hour, including a real example that got a 67% open rate. And Kremi walks through how she restructured email programs for two very different B2B brands and cut unsubscribe rates by 20% while lifting click-through rates by 40%.Timestamps(00:00) - - Intro (06:53) - - Ben Wallis: personalized year-in-review email campaign for every customer (17:22) - - Jaina Mistry: why B2B newsletters are the most slept-on trust channel (30:25) - - The operating model that makes publishing 52 newsletters a year sustainable (30:45) - - Tyler Cook: the AI-powered newsjacking system that goes from trend to sent in under an hour (42:27) - - Kremi Mestanova: restructuring email programs for two very different B2B brands (51:45) - - Live Q&A Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Optimizely - A no-code AI platform where autonomous agents execute marketing work across webpages, email, SEO, and campaigns. Learn how to deploy agents on your marketing team at Agents in the Mix. Learn more at optimizely.com/exitfive. Vector - A contact-level ads platform that lets you build audiences from actual people on your site, clicking your ads, and checking out your competitors. Learn more at vector.co, and get their new MCP server by clicking here. Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.Join us in Stowe, Vermont for Drive 2026 - three days away from your desk to learn what's working in B2B marketing from the people who are actually doing it. Grab your ticket at exitfive.com/drive.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more