Podcast appearances and mentions of dominic packer

We'll be back with a whole new season of How God Works starting in early March. But in the meantime, we wanted to share a few shows from our archives that speak to some of the most pressing challenges we're all facing today.Hate and prejudice based on ethnicity, religion, gender and sexual orientation are all too common in our world. But are we doomed to be this way? Or is it possible to create a world where cooperation and peace are the norm?Join Dave as he talks to NYU professor Jay van Bavel about the deeper mechanisms at work when it comes to group conflict (and how to avoid it), and with Zen Buddhism teacher Larry Ward about how the teachings of Thich Nhat Hanh and the Plum Village Tradition can help all of us to heal and foster a more equitable and caring world.Jay Van Bavel is co-author (with Dominic Packer) of The Power of Us: Harnessing Our Shared Identities to Improve Performance, Increase Cooperation, and Promote Social Harmony. Find out more about Jay's work on his website.Larry Ward is a co-founder of The Lotus Institute and host of the podcast Beyond the News, which explores current events through the lens of Buddhism and neuroscience. He is also the author of America's Racial Karma: An Invitation to Heal.The gathas heard in this episode are taken from Thich Nhat Hanh's book Peace Is Every Breath: A Practice for Our Busy Lives. Dave also makes reference to the 14 mindfulness trainings, which can be found in the book Interbeing, 4th Edition: The 14 Mindfulness Trainings of Engaged Buddhism.

In this episode of The Brainy Business podcast, you will learn from Priscilla McKinney about the power of collaboration in business. Priscilla emphasizes the mindset shift required for successful collaborations. She highlights the importance of embracing different perspectives, being prepared for unexpected situations, and thinking on your feet. Priscilla also discusses the value of connections and networking, sharing her own collaboration with host Melina Palmer at an event. They demonstrate that collaboration can exist even among competitors, bringing unique perspectives and ideas to the table.  Priscilla's book, Collaboration is the New Competition, provides practical guidance on fostering collaboration within organizations. By shifting from competition to collaboration, businesses can thrive in today's interconnected world. Key takeaways include understanding people's behavior in marketing, the value of collaboration in business success, the power of networking, and the need for differentiation. This engaging and thought-provoking conversation highlights collaboration as a key driver of innovation, growth, and success in business. In this episode: Enhance collaboration and foster partnerships for increased business success. Unlock the power of mindset to drive effective collaboration. Build valuable connections through strategic networking. Shift from scarcity to abundance mindset for greater collaboration opportunities. Harness the power of differentiation to drive successful collaborations. Show Notes: 00:00:00 - Introduction, Introduction to the episode and guest, Priscilla McKinney, who is the author of Collaboration is the New Competition. 00:02:06 - Background and Expertise Priscilla shares her background as the CEO of Little Bird Marketing and her experience in anthropology. She emphasizes the importance of understanding people and culture in marketing. 00:05:01 - Personal Experiences and Cultural Anthropology Priscilla discusses how her personal experiences as a missionary's child and living in different countries shaped her understanding of collaboration, culture, and the importance of getting along. 00:07:39 - Collaboration and Marketing Priscilla explains the connection between collaboration, marketing, behavioral science, and cultural anthropology. She highlights the role of collaboration in building strong relationships and achieving success in business. 00:09:52 - Origin of Collaboration The discussion revolves around Melina's collaboration with Maru Group and Protobrand, where Will Leach connected her as the MC. They emphasize the value of collaboration and how it can overcome competition. 00:16:09 - The Value of Collaboration Priscilla discusses the value of collaboration and how her early experiences in the credit union industry taught her the importance of cooperation and sharing ideas. She emphasizes the abundance mindset and the willingness of credit unions to help each other thrive. 00:17:30 - The Power of Networking Priscilla and Melina highlight their shared experiences in the banking and credit union industry. They highlight the importance of surrounding yourself with like-minded people who are willing to collaborate and share knowledge. Priscilla emphasizes the cooperative nature of the market research industry. 00:18:57 - Opening Minds to Collaboration Priscilla encourages readers to open their minds to collaboration and challenges them to rethink their previous experiences with it. She suggests that what people may have considered collaboration in the past may not have been true collaboration. She invites readers to give it another try. 00:20:21 - Collaboration Gone Wrong Priscilla discusses the common pitfalls of collaboration, using the example of a group project in which one student ends up doing all the work while others take credit. She emphasizes the need for equity, transparency, and a desire to win for true collaboration to occur. 00:24:24 - The Framework for Collaboration Priscilla outlines the three essential elements for successful collaboration: having something to lose and gain, being transparent and open, and having a desire to win for the benefit of all involved. 00:30:49 - Moving from Scarcity to Abundance Mindset Priscilla discusses the importance of shifting from a scarcity mindset to an abundance mindset. Instead of always trying to get their way, she encourages a mindset of helping others and believing that everyone can achieve their goals. 00:31:26 - Itchy Backs - Cultivating a Helping Mindset Priscilla explains the concept of "itchy backs," where you focus on meeting the needs of others. By being aware of what others need and offering help, you can build strong relationships and collaboration opportunities. 00:34:31 - The Rule of 15 - Inspiring Collaboration Priscilla introduces the Rule of 15, which emphasizes the importance of creating content that inspires collaboration. Building relationships takes time, and it's essential to pay it forward and show genuine interest in others before expecting collaboration opportunities. 00:35:53 - LinkedIn Cocktail Party - Shifting Mindset Priscilla suggests thinking of LinkedIn as an online cocktail party rather than just a social media platform. She highlights the importance of showing up correctly, curating a great guest list, and being a good conversationalist to build meaningful connections. 00:38:59 - Avoiding Pitch Slapping - Building Relationships Priscilla discusses the negative impact of pitch-slapping, where people immediately try to sell or pitch their services without building a relationship first. She encourages being mindful of etiquette and building relationships before asking for anything. 00:44:49 - Collaboration and Feedback on the Book Priscilla discusses her book and invites Melina to read it and provide feedback for the second edition. They encourage listeners to connect with Priscilla on LinkedIn and check out her website to get a copy of the book and share it with others. 00:45:17 - Continued Collaboration and Friendship Melina expresses her enjoyment of talking with Priscilla and their ongoing collaboration. Priscilla is referred to as a friend of the podcast forever, and Melina offers her support for any future collaborations. 00:45:47 - Supporting the Podcast Priscilla encourages listeners to give an amazing rating to the Brainy Business podcast as a way to support Melina and help more people find the show. She emphasizes the importance of leading with giving and suggests this as a good deed for the day. 00:46:19 - Treating LinkedIn Like a Cocktail Party Melina recalls Priscilla's session at the IIEX Europe Conference where she talked about treating LinkedIn like a cocktail party. She mentions the relatability and engagement of the session and expresses her excitement about discussing it in Priscilla's book. 00:47:11 -  Conclusion, Melina's top insights from the conversation. What stuck with you while listening to the episode? What are you going to try? Come share it with Melina on social media -- you'll find her as @thebrainybiz everywhere and as Melina Palmer on LinkedIn. Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Connect with Priscilla: Priscilla's Website    PRISCILLA ON LINKEDIN PRISCILLA ON TWITTER Learn and Support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: Collaboration is the New Competition, by Priscilla McKinney What Your Customer Wants and Can't Tell You, by Melina Palmer You're Invited, by Jon Levy Think Faster, Talk Smarter, by Matt Abrahams Influence, by Robert Cialdini Top Recommended Next Episode: You're Invited, with Jon Levy (ep 348) Already Heard That One? Try These:  Anthropology, Behavioral Economics, and Marketing, with Priscilla McKinney (ep 196) The Power of Us, with Dominic Packer (ep 304) For The Culture, with Marcus Collins (ep 305) Vulnerability Loops (ep 229) Anchoring (ep 11) Reciprocity (ep 238) Influence, with Robert Cialdini (ep 312) Think Faster, Talk Smarter, with Matt Abrahams (ep 327) Marketing to Mindstates, with Will Leach (ep 88) Survivorship Bias (ep 110) Focusing Illusion (ep 330) Both/And Thinking, with Wendy Smith (ep 261) Framing (ep 296) Scarcity (ep 270) The Fun Habit with Mike Rucker (ep 251) The Human Experience, with John Sills (ep 277) The Science of Connection, with Nick Epley (ep 265) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter LITTLE BIRD MARKETING WEBSITE Women In Research website LittleBirdMarketing.com/Resources

In this episode of The Brainy Business podcast, you'll dive into a fascinating discussion with host Melina Palmer about books that have the power to change the way you think. As an avid reader herself, Melina shares her personal experiences with impactful books and how they have shaped her understanding of the mind. She presents a diverse list of nine books that have had a profound impact on her thinking, covering topics such as combinatorial thinking, binary thinking, innovation inspired by nature, the influence of metaphors, and more.  With each book recommendation, Melina provides key insights and takeaways, highlighting the importance of these books in improving our understanding of behavioral science, decision-making, and communication. Whether you're a book lover or someone looking to expand your thinking, this episode is packed with valuable recommendations that will inspire and transform your mindset. So grab your favorite reading spot, get ready to discover new perspectives, and let these books change the way you think. In this episode, you will: Enhance your thinking and broaden your perspective by exploring impactful books that have the power to change the way you think. Unlock the power of combinatorial thinking and discover how asking great questions can lead to innovative ideas and fresh insights. Expand your options and make better decisions by challenging binary thinking and embracing a both/and mindset that embraces paradoxes. Draw inspiration from nature's ingenious problem-solving solutions and apply them to your own challenges for simple and effective problem-solving and innovation. Understand the influential role of metaphors in communication and decision-making, and learn how to harness their power to effectively convey ideas and align them with business objectives. Show Notes: 00:00:00 - Introduction, Melina introduces the episode and shares her love for reading books. She discusses how books have influenced her thinking and announces that she will be sharing a list of books that have changed the way she thinks. 00:02:04 - The Power of Questions - A More Beautiful Question, Melina discusses the book A More Beautiful Question by Warren Berger. She explains how the concept of combinatorial thinking and asking great questions can lead to innovation and a better understanding of how the mind works. 00:06:37 - Embracing Both And Thinking, Melina introduces the book Both and Thinking by Wendy Smith and Marianne Lewis. She discusses how the book explores the idea of embracing paradoxes and avoiding binary thinking. This can lead to better decision-making and a broader perspective. 00:09:58 - Solving Problems with Nature - Evolutionary Ideas, Melina talks about the book Evolutionary Ideas by Sam Tatum. She explains how the book demonstrates how nature can inspire creative and practical solutions to human problems. She shares examples from the book, including the bullet train inspired by a kingfisher. 00:15:23 - Introduction to Semiotics in Retail and Marketing, Rachel Laws has written two books on semiotics: Using Semiotics in Retail and Using Semiotics in Marketing. These books provide real-world examples of how semiotics can be used to understand and leverage symbols and metaphors in business. The example of the Jam of Death Fruit spread company shows how the wrong symbols can make a store unappealing to customers. 00:18:02 - How Minds Change by David McRaney, How Minds Change by David McRaney is a mind-blowing book that explores how people's minds can change in drastic ways. McRaney shares insights from experts and his own experiences to understand why some people change their minds while others remain stuck. The book offers fundamental insights into how the brain is wired and how we can change our own minds and influence others. 00:20:50 - The Similarities Between How Minds Change and Look, Although How Minds Change and Look are 100% different books, they are inherently similar at their core. Both books offer fascinating insights into how our brains make sense of the world and how we can observe and reflect on our surroundings. Look provides examples for nonprofit fundraising and how observation can lead to solutions. 00:23:35 - The Power of US by Dominic Packer and Jay Van Beavel, The Power of US explores how individuals shift through various identities throughout the day and how this impacts their actions and interactions. 00:30:31 - Finding Happiness in Small Moments, Melina discusses the importance of finding time for oneself and engaging in activities that bring happiness. She highlights the book Happier Hour by Cassie Holmes, which provides tasks and insights to help create a happier life. 00:31:19 - Recap of Books on Changing Thinking, A recap of the books mentioned in the episode, including A More Beautiful Question by Warren Berger, How to Think by Wendy Smith and Marianne Lewis, and Metaphors We Live By by George Lakoff and Mark Johnson. Melina emphasizes the value of these books in changing one's thinking. 00:32:39 - Conclusion, Melina's top insights from the conversation. What stuck with you while listening to the episode? What are you going to try? Come share it with Melina on social media -- you'll find her as @thebrainybiz everywhere and as Melina Palmer on LinkedIn. Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Learn and Support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: Metaphors We Live By, by George Lakoff and Mark Johnson Evolutionary Ideas, by Sam Tatam Both/And Thinking, by Wendy Smith and Marianne Lewis How Minds Change, by David McRaney Look, by Christian Madsbjerg Top Recommended Next Episode: Melina's go to brainy books (ep 342) Already Heard That One? Try These:  A More Beautiful Question, with Warren Berger (ep 340) Evolutionary Ideas, with Sam Tatam (ep 204) Both/And Thinking, with Wendy Smith (ep 261) What is cognitive semiotics? With Sarah Thompson (ep 259) Using Semiotics in Marketing and Retail, with Rachel Lawes (ep 191) How Minds Change, with David McRaney (ep 336) Look, with Christian Madsbjerg (ep 325) The Power of Us, with Dominic Packer (ep 304) Selfless, with Brian Lowery (ep 331) Happier Hour, with Cassie Holmes (ep 257) Time discounting (ep 328) The Power of Metaphor, with Olson Zaltman (ep 181) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter All The Books – 2022 Edition The Best Books To Have More Influence At Work (via Shepherd) 12 Behavioral Science Books Every Consumer Insights Professional Must Read (via Greenbook)

In this episode of The Brainy Business podcast, you'll hear a fascinating conversation between host Melina Palmer and guest David McRaney. They delve into the power of perception and how our minds construct reality. David shares his journey of discovering the topic of perception while researching for his book. The discussion explores how our prior experiences and brain processes influence our perception, and how our perception can vary greatly based on individual differences. By understanding the power of perception, you'll gain valuable insights that can enhance your content creation and improve your understanding of how we construct our reality. So, join Melina and David on this thought-provoking episode to expand your knowledge and gain a new perspective on perception. In this episode: Discover the science behind psychology and behavior change. Explore the power of perception and how our minds construct reality, revealing the impact it has on our thoughts, feelings, and actions. Understand the intricacies of belief change and gain practical strategies for effectively changing minds and transforming perspectives. Bonus: Learn expert tips for conducting interviews and securing interesting guests to keep your podcast episodes compelling and informative. Show Notes: 00:00:00 - Introduction, Melina Palmer introduces this episode, featuring a conversation with David McRaney about his book "How Minds Change." She explains that the book explores the psychology of changing minds and discusses why she chose to feature this episode. 00:02:32 - David McRaney's Background, David shares his background, from owning businesses to working in journalism and local television. He talks about starting his blog, You Are Not So Smart, which led to a book deal and a successful podcast. He mentions his interest in biases, fallacies, and critical thinking. 00:05:00 - Overview of How Minds Change, David introduces his book, How Minds Change, which explores the psychology of changing opinions, persuasion, and social change. He discusses his fascination with understanding conspiratorial thinking, resistance to change, and misinformation. 00:07:59 - Advice for Discerning Pursuits, David advises against jumping into trends and suggests pursuing topics that spark a deep curiosity and obsession. He recommends exploring areas that you want to share with others and that drive you to learn more. 00:10:53 - Importance of Following an Obsession, David emphasizes the importance of following an obsession and delving deep into a topic of interest. He shares his personal experience with his blog, You Are Not So Smart, and how his curiosity led to the success of his book and podcast. 00:14:02 - The Importance of Enthusiasm and Passion in Podcasts, David discusses how he can quickly tell if a podcast is just following an algorithm, and emphasizes the importance of infectious enthusiasm and passion in keeping listeners engaged. 00:14:30 - The Need for Genuine Interest in Writing a Book, David's agent stresses the importance of genuine passion and commitment when pitching book ideas, and he agrees that he prefers to embark on a book project without all the answers, allowing the authoritative voice to emerge naturally. 00:15:17 - McRaney's Approach to Writing a Book, As a journalist, David believes that his books are better when his authoritative voice develops throughout the project, taking readers on a journey of discovery and learning alongside him. 00:18:04 - Behavioral Baking and Connecting with the Audience, David shares his experience with introducing a cookie segment on his podcast, where he would bake cookies and share them with his audience. While some loved it, others were not as enthusiastic, leading David to retire the segment after 100 episodes. Melina discusses his concept of "Behavioral Baking" and how it ties into her podcast. 00:28:08 - The Power of Networking, David shares his experience of reaching out to experts at NYU and how it led to valuable connections and collaborations for his podcast and book projects. 00:29:33 - The Fascination with the Dress, David discusses the viral phenomenon of "the dress," an image that appeared on the internet and sparked intense debate over its colors. He explains how this event became a touchstone for understanding disagreements and perception. 00:31:35 - The Importance of Curiosity, David emphasizes the importance of curiosity and asking questions when networking and conducting interviews. He shares advice from a seasoned journalist on always coming back with multiple story ideas to avoid writer's block. 00:32:45 - The Dress Phenomenon Explained, McRaney delves into the psychology and neuroscience behind the dress illusion. He explains how the brain processes overexposed images and how this can lead to different color perceptions. He references the strawberries illusion as another example. 00:43:09 - Going Beyond Right and Wrong, Engaging in arguments over who is right and who is wrong prevents deeper conversations about why people hold different interpretations. This applies to various disagreements and limits our understanding of ourselves and others. 00:45:25 - The Croc Experiment, The croc experiment demonstrated the surf pad concept by showing that people's prior experiences influenced how they perceived the color of crocs and socks under different lighting conditions. This bizarre experiment highlights the complexity of perception and how it varies among individuals. 00:49:36 - Minds Changing on Same-Sex Marriage, The shift in attitudes towards same-sex marriage challenged the notion that people can't change their minds. Understanding what happens in a person's brain when they no longer agree with their past beliefs became the focus of investigation. 00:51:28 - How to Change Minds, Changing minds requires moving away from a confrontational approach and towards compassionate listening. Brute-forcing facts on others doesn't work; instead, engaging in non-judgmental conversations that allow for understanding can lead to effective persuasion. 00:55:43 - Conclusion, Melina's top insights from the conversation. What stuck with you while listening to the episode? What are you going to try? Come share it with Melina on social media -- you'll find her as @thebrainybiz everywhere and as Melina Palmer on LinkedIn. Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Connect with David: DAVID'S WEBSITE DAVID ON TWITTER DAVID ON LINKEDIN Learn and Support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: How Minds Change, by David McRaney You Are Not So Smart, by David McRaney You Are Now Less Dumb, by David McRaney What Your Employees Need and Can't Tell You, by Melina Palmer Look, by Christian Madsbjerg Top Recommended Next Episode: Confirmation Bias (ep 260) Already Heard That One? Try These:  Robert Cialdini and the (Now!) 7 Principles of Persuasion (ep 312) Influence Is Your Superpower with Yale's Dr. Zoe Chance (ep 189) A More Beautiful Question with Warren Berger (episode 200) Indistractible, with Nir Eyal (ep 290) Survivorship Bias (ep 110) Focusing Illusion (ep 330) Priming (ep 252) What is Behavioral Baking? (episode 155) Partitioning (ep 252) You Have More Influence Than You Think with Vanessa Bohns (ep 318) The Power of Us with Dr. Dominic Packer (ep 304) Reciprocity (ep 238) Sense Of Smell (ep 298) Sense of Sight (ep 24) Look, with Christian Madsbjerg (ep 325) A More Just Future, with Dolly Chugh (ep 247) Negativity Bias (ep 223) The Dunning Kruger Effect (ep 266) Both/And Thinking, with Wendy Smith (ep 261) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter You Are Not So Smart Website The Dress Strawberry Illusion

In this episode of The Brainy Business podcast, you'll hear an insightful conversation between host Melina Palmer and guest Ayelet Fishbach, a professor and researcher in behavioral science at the University of Chicago. The episode focuses on the topic of goal setting and motivation. Ayelet shares her expertise in understanding the psychology behind setting and achieving goals, emphasizing the importance of intrinsic motivation and finding joy in the journey.  She provides practical strategies for overcoming obstacles, reframing goals, and maintaining motivation over time. This episode is a must-listen for anyone seeking to improve their goal-setting skills and increase their chances of successfully achieving their goals. Ayelet's research-backed insights will inspire you to approach goal setting in a more thoughtful and effective way. So, if you're looking to enhance your motivation and achieve your goals, tune in to this episode. In this episode: Explore the science behind goal setting and motivation to uncover strategies for increased success. Overcome obstacles and anticipate temptations in order to stay focused on achieving your goals. Discover the importance of intrinsic motivation and how it can drive you towards sustainable success. Learn the power of reframing goals and shifting your focus to the process, rather than just the end result. Gain insights into planning for long-term goals and developing a more thoughtful approach to achieving them. Show Notes: 00:00:00 - Introduction to the Episode Melina introduces the purpose of refreshing this episode and mentions the upcoming conversation with Vishal George, who references Ayelet's work. 00:02:04 - Setting Goals and Motivation Listeners are encouraged to think about their goals, especially related to money and financial stability. Melina teases the upcoming conversation with Ayelet Fishbach and encourages listeners to keep their goals in mind during the discussion. 00:02:53 - Interview with Ayelet Fishbach Ayelet Fishbach discusses her background in motivation science and goal setting. She explains how she became interested in studying motivation and self-control and discusses her early research on anticipating temptation. The importance of planning and thinking about obstacles is highlighted. 00:09:19 - Overcoming Fantasies and Intuition Ayelet emphasizes the importance of thinking beyond fantasies and focusing on potential obstacles. She discusses how fantasies are less effective than considering the challenges that may arise. The importance of questioning intuition and challenging common beliefs is also mentioned. 00:11:18 - Intuition and Counterintuitive Findings Ayelet discusses the importance of questioning intuition and presents examples of counterintuitive findings. She highlights the need to challenge common beliefs and assumptions, such as opposites attract or consistent reinforcement for behavior. 00:16:50 - The Power of Goals, The conversation begins by discussing the power of setting goals and the inspiration they provide. The example of Mount Everest is used to highlight the allure and intrinsic motivation behind achieving a specific goal. 00:19:33 - Choosing the Right Goal, The discussion emphasizes the importance of choosing the right goal, as not all goals are in our best interest. The example of climbers on Mount Everest who persist despite dangerous conditions is used to illustrate the potential pitfalls of misguided goals. 00:22:20 - Increasing Goal Adherence, The conversation addresses the issue of people giving up on their New Year's resolutions. The key factor in goal adherence is intrinsically motivating resolutions that provide immediate pleasure or growth. The importance of enjoying the path towards the goal is emphasized. 00:24:35 - Setting Pleasurable Goals, The discussion highlights the significance of setting goals that are pleasurable to pursue. Examples include enjoying healthier foods, finding fun ways to exercise, and creating rewarding work tasks. Emphasis is placed on the need to find pleasure in the process rather than solely focusing on the end result. 00:29:10 - Mistakes in Goal Setting, The conversation explores the common mistake of setting resolutions based on an idealized version of oneself. The concept of hyperbolic time discounting is mentioned as a factor that hinders long-term commitment. The speaker advises setting goals based on one's present self, acknowledging personal limitations, and planning accordingly. 00:34:52 - The Problem with Avoidance Goals, Avoidance goals, such as not being a couch potato or not eating junk food, are less likely to be successful because they bring to mind the very thing we are trying to avoid. Approach goals, on the other hand, like catching Pokemon, are more exciting and motivating. 00:36:10 - Why Avoidance Goals Don't Work, Avoidance goals may seem urgent in the short term, but they are not effective for long-term success. Instead of focusing on what not to do, it is more productive to think about what we should do. For example, setting a goal to have healthy snacks instead of avoiding junk food. 00:37:07 - Reframing Avoidance Goals, Reframing avoidance goals involves shifting the focus from what we should not do to what we should do. For example, instead of setting a goal to stop eating junk food, we can set a goal to eat healthy snacks. This reframing makes the goal more positive and motivating. 00:39:24 - Changing Perceptions of Healthy Food, Many people have a negative perception of healthy food, associating it with being tasteless. However, this perception can be changed by framing healthy food in a more positive and tasty way. When healthy food is seen as delicious, people are more likely to choose and enjoy it. 00:51:22 - Reaching Goals and Making Little Changes, Melina discusses the importance of regularly taking action towards goals instead of only focusing on the long term. Little changes and choices made today can have a significant impact in the future, such as planning for retirement. Being thoughtful and proactive is key. 00:52:03 -  Conclusion, Melina's top insights from the conversation. What stuck with you while listening to the episode? What are you going to try? Come share it with Melina on social media -- you'll find her as @thebrainybiz everywhere and as Melina Palmer on LinkedIn. Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Connect with Ayelet: AYELET'S WEBSITE AYELET ON TWITTER AYELET ON LINKEDIN Learn and Support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: Get It Done, by Ayelet Fishbach How To Change, by Katy Milkman The Power of Us, by Dominic Packer and Jay Van Bavel Good Habits, Bad Habits, by Wendy Wood Mixed Signals, by Uri Gneezy Top Recommended Next Episode: Have Your Best Year Ever, with Cassie Holmes and Ayelet Fishbach (ep 249) Already Heard That One? Try These:  Temptation Bundling (ep 250) Priming (ep 252) D.O.S.E. Brain Chemicals (ep 123) How To Change, with Katy Milkman (ep 151) The Power of Us with Dominic Packer (ep 304) Framing (ep 296) How to Set, Achieve & Exceed Brainy Goals (ep 70) Good Habits, Bad Habits, with Wendy Wood (ep 127) Expect Error: The “E” in NUDGES (ep 39) Give Feedback: The “G” in NUDGES (ep 40) Resolutions and Keeping Commitments (ep 29) Time Discounting (ep 328) The Overwhelmed Brain and Its Impact on Decision Making (ep 32) How to Get (and Stay) Motivated (ep 67) Secrets of Motivation and Incentives, with Tim Houlihan (ep 109) Motivation and Incentives at Work, with Kurt Nelson (ep 187) Happier Hour, with Cassie Holmes (ep 257) Changing Health with the EATS Model (ep 217) 5 Years. 299 episodes. Here Are Your Favorites. (ep 299) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter Texas A&M Self-Control Research Could Help You Stick With Your New Year's Resolutions University of Chicago, Chicago Booth School of Business Faculty Directory: Ayelet Fishbach

Hal Hershfield is here to discuss the concept of the future self and its impact on decision-making, featuring insights from his new book, Your Future Self. Hershfield explains that humans often prioritize their present desires over their future goals, leading to short-term thinking and procrastination.  He highlights the importance of considering future outcomes when making choices and provides strategies for aligning present actions with future desires. This episode is relevant for individuals seeking to overcome present bias and improve their decision-making skills. By understanding the principles of what Hal calls “mental time travel” and applying the techniques discussed in the episode, listeners can increase their long-term goal prioritization and make more informed choices that lead to long-term success. In this episode: Discover the intriguing concept of the future self and how it shapes our perceptions. Uncover the power of your future self for superior decision-making. Establish an emotional bond with your future self, fostering personal growth. Understand the application of mental time travel in business to strengthen your strategies.  Show Notes: 00:00:00 - Introduction, In this episode, Melina Palmer interviews Dr. Hal Hershfield, author of Your Future Self. They discuss the concept of time discounting and the ways in which our present and future selves are connected. 00:02:08 - Understanding the Self, Hal explains that the self is a bundle of associations, emotions, thoughts, and ideals that have some stability over time. He explores the idea of how we define ourselves and how our perception of our future selves affects our decision-making. 00:06:00 - Similarity with Future Self, Hal highlights the importance of feeling a sense of connection and emotional overlap with our future selves. The more we see ourselves as similar to our future selves, the more likely we are to make decisions that benefit them. 00:11:42 - The "We" Aspect, The concept of the "we" relationship, similar to how we view our relationships with others, can also apply to our relationship with our future selves. Thinking of our future self as part of our collective identity can help us make decisions that benefit both our present and future selves. 00:13:23 - Reframing Future-oriented Decisions, Hal discusses the importance of reframing future-oriented decisions to provide immediate benefits and satisfaction. By finding pleasure in doing something good for our future selves, we can increase motivation and make better long-term decisions. 00:14:44 - Making Decisions with the Future Self in Mind, Hal emphasizes the importance of considering how we will look back on our decisions instead of focusing solely on our immediate feelings. By stepping into the shoes of our future selves, we can reassess our choices and consider the value of relief in completing tasks versus the regret of procrastinating. 00:15:11 - The Hidden Zero Effect, Dr. Hershfield introduces the concept of the "hidden zero effect" in decision-making. By considering both the immediate benefits and long-term consequences of our choices, we can make more informed decisions. This approach helps us avoid neglecting the potential negative outcomes or overlooking the relief we may feel in completing tasks. 00:16:34 - Mistakes in Mental Time Travel, Hal discusses three common mistakes in mental time travel: missing your flight, poor trip planning, and packing the wrong clothes. These mistakes, which are all featured in his book, Your Future Self, highlight how we can become too focused on the present moment and fail to consider the future implications of our actions. By avoiding these mistakes, we can make better decisions for our future selves. 00:19:24 - Short-Term vs. Long-Term Focus in the Workplace, In the context of work, it is important to balance short-term and long-term focus. Hal suggests considering whether we prioritize urgent tasks over important ones and how we can shift our mindset to focus on long-term goals. This applies to both individual employees and collective organizations. 00:28:28 - Learning from Individuals, The conversation discusses the importance of learning from individuals within an organization and how their actions can be used to overcome challenges. 00:29:23 - Exciting Future Research, Dr. Hershfield shares his excitement about two areas of future research. The first is a deeper exploration of commitment devices and understanding the predictors of their adoption. The second is focusing on collective decisions, environmental decisions, and end-of-life planning, including the use of letter-writing exercises. 00:32:35 - Balancing the Present and Future, Hal discusses the concept of balancing the present and future. He shares a personal story about realizing that there will be a day when his children no longer want to spend time with him, highlighting the importance of living in the present while also considering future goals and values. 00:34:46 - Behavioral Change Intervention, Hal and his colleague are working on a project using the idea of balancing the present and future as a behavioral change intervention. They aim to apply this concept to various areas, including parent-child relationships, to help individuals make choices aligned with their long-term values. 00:38:42 - Intentional Mental Time Travel, The conversation emphasizes the importance of intentional mental time travel. Instead of reactive thinking, individuals should make deliberate choices about when to live in the moment and when to consider the impact of their actions on the future. 00:43:07 - Conclusion, Melina's top insights from the conversation. What stuck with you while listening to the episode? What are you going to try? Come share it with Melina on social media -- you'll find her as @thebrainybiz everywhere and as Melina Palmer on LinkedIn. Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Connect with Hal: Follow Hal on X  Follow Hal on LinkedIn Hal's website Learn and Support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: Your Future Self, by Hal Hershfield How To Change, by Katy Milkman Both/And Thinking, by Wendy Smith and Marianne Lewis The Power of Regret, by Dan Pink Outsmart Your Brain, by Dan Willingham Top Recommended Next Episode: Time Discounting (ep 322) Already Heard That One? Try These:  How To Change, with Katy Milkman (ep 151) Both/And Thinking with Wendy Smith (ep 261) Loss Aversion (ep 316) The Power of Regret, with Dan Pink (ep 214) The Power of Us, with Dominic Packer (ep 304) Precommitment (ep 120) How To Set and Exceed Brainy Goals (ep 70) Outsmart Your Brain, with Dan Willingham (ep 281) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter Hal's faculty page at UCLA

In this episode of The Brainy Business podcast, host Melina Palmer interviews Vanessa Bohns, a social psychologist and author of You Have More Influence Than You Think. The conversation explores many concepts, including the spotlight effect, invisibility cloak illusion, the focusing illusion, and more, and how they impact the way we show up in the world. Vanessa explains that even when it feels like everyone is looking at you, people are more focused on themselves and are not constantly judging our every move. The episode also dives into the importance of dissent and expressing our opinions, highlighting that speaking up can have a significant impact on conversations. The challenges of virtual presentations are discussed, including the absence of audience feedback. Vanessa shares techniques to keep virtual meetings engaging, such as utilizing the chat function and allowing everyone to contribute. She also reassures listeners that it's more important to focus on the overall message than getting every word perfect. The main takeaway is that individuals have more influence than they think, and being mindful of our words and actions can have a profound impact on others. This episode provides valuable insights for individuals looking to enhance their influence and navigate communication (both virtual and in-person) effectively. Delve into the fascinating realm of influence and perception and learn their true power in your life and business. Unveil the intriguing concepts of the spotlight effect and invisibility cloak illusion and explore how they could be affecting your view of yourself and others. Discover the significant role of audience reactions on speakers and understand the saying-is-believing effect from an all-new perspective. Identify the challenges of virtual presentations and learn effective techniques to engage and sustain the interest of your participants. Realize the extent of your influence and the imperative need to practice mindfulness in your interactions. Show Notes: 00:00:00 - Introduction, Melina Palmer introduces episode 318 of The Brainy Business podcast featuring Dr. Vanessa Bohns. She mentions that this episode is a refresh of a previous conversation and explains the reason for choosing to revisit this topic because of how it ties in with this upcoming Friday's conversation with Andrea Learned. Melina encourages listeners to consider their own influence and how they can make positive changes.  00:02:35 - Vanessa Bohns' Background and Approach to Influence Vanessa Bohns, an experimental social psychologist, discusses her unique approach to studying social influence, which focuses on examining the gap between our intuitions about influence and the reality of our influence. She shares a personal research experience that led her to explore this topic and highlights the importance of understanding how we perceive our own influence. 00:05:59 - The Spotlight Effect and the Invisibility Cloak Illusion Vanessa explains the spotlight effect, which refers to our tendency to believe that others are paying more attention to our embarrassing or negative features than they actually are. She also discusses the invisibility cloak illusion, where we feel invisible to others but are actually being noticed more than we think. These concepts demonstrate that people pay attention to us as a whole, not just our insecurities. 00:09:47 - Having More Influence Than We Think Vanessa discusses how our influence extends beyond our self-perceived flaws and insecurities. She explains Erica Boothby's research on the invisibility cloak illusion, showing that people pay attention to us and our behaviors more than we realize. This insight reveals that we have more influence over others' behavior and actions than we think. 00:14:44 - The Influence of the Audience, Just being their–even if you don't say anything–can shape the experience and conversation. For example, the presence of a woman in a room can shape the way others talk about an issue as people engage in audience tuning. The audience's reactions and nonverbal cues can shape the beliefs of the person speaking, leading to a change in the message being delivered now and into the future. 00:15:28 - Virtual Presentations and Feedback, Virtual presentations can be challenging without the immediate feedback of the audience's reactions. The loss of laughter and nonverbal cues can lead to uncertainty and the need to adjust. Incorporating polls, chat questions, and breakout rooms can help maintain engagement and gather feedback. 00:21:16 - Maintaining Engagement in Virtual Meetings, In virtual meetings, it's important to ensure that everyone remains engaged and participates. Encouraging turn-taking and giving everyone a chance to voice their thoughts can help prevent people from getting lost or feeling unheard. Breakout rooms can also be used to facilitate discussions. 00:25:38 - The Power of the Audience in a Virtual World, In a virtual environment, the power of the audience's nonverbal communication is diminished. Those who are shy or hesitant to speak up can utilize the chat function to express their thoughts and contribute to the discussion without having to interrupt or speak aloud. Writing out thoughts in advance can also help overcome shyness and articulate ideas effectively. 00:30:05 - The Opportunity for Thoughtful Input, It's difficult for people to speak up (and dissent) unless they care deeply about a topic. The virtual setting provides an opportunity for more thoughtful input as people can take their time to think and prepare questions in advance. The chat function allows for engagement and gives a voice to those who may have been overshadowed in in-person meetings. 00:31:59 - Engaging Through the Chat, The chat function in virtual meetings can be advantageous as it allows participants to ask questions and contribute without the pressure of speaking up. It can also shape the way people listen and think about the discussion. The chat provides an opportunity to be seen and have an impact. 00:34:31 - The Importance of Influence, Having influence in meetings matters because there are opportunities that can be missed. Research shows that people listen, believe, and are more likely to do things for us than we think. By holding back or doubting our influence, we may miss out on making a real impact. It's also important to be mindful of the potential negative influence we can have on others. 00:36:50 - Being Mindful of Impact, It's crucial to focus on the impact our words and actions have on others rather than obsessing over how we are being judged. Even small comments can carry weight, especially when we are in positions of power. Being thoughtful and mindful can help prevent negative or unintended consequences. 00:38:59 - Moving Away from the Focusing Illusion, Instead of just worrying about how other people are focusing on you, reframe and refocus to be mindful of the impact your words and actions are having on others.  00:44:45 - "Gaining Perspective on Relationship Dynamics", Dr. Vanessa Bohns shares a technique in which individuals write about a fight they had with their partner from a third-party perspective. This exercise helps to see the ways in which they may be contributing to the dynamic and understand their impact on others. 00:45:26 - "The Liking Gap and Accurate Perspectives", The liking gap phenomenon suggests that people underestimate how much others like them. Third-party perspectives, such as in videos or compliments, can provide accurate insights into how others perceive and appreciate us. 00:46:42 - "The Power of Outsider Perspective", Taking an outsider's perspective can help increase self-awareness and understanding of one's influence on a situation. This perspective can be achieved through exercises like imagining oneself as a friend. Melina relates this back to Dove's Real Beauty campaign. 00:47:53 - "The Impact of Positive Feedback", Expressing gratitude and acknowledging the positive impact others have on us can create a ripple effect of spreading gratefulness. Compliments and feedback can have a lasting impact and should be shared more often. 00:48:24 - Conclusion, Melina's top insights from the conversation. What stuck with you while listening to the episode? What are you going to try? Come share it with Melina on social media -- you'll find her as @thebrainybiz everywhere and as Melina Palmer on LinkedIn. Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Learn and Support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: You Have More Influence Than You Think, by Vanessa Bohns Influence, by Robert Cialdini The Power of Us, by Dominic Packer and Jay Van Bavel Reinforcements, by Heidi Grant Fierce Conversations, by Susan Scott Connect with Vanessa:  VANESSA'S WEBSITE VANESSA ON TWITTER VANESSA ON LINKEDIN Top Recommended Next Episode: Hate Being On Camera? Brainy Tips To Combat It (ep 95) Already Heard That One? Try These:  Focusing Illusion (ep 89) Fundamental Attribution Error (ep 268) Influence Is Your Superpower, with Zoe Chance (ep 308) Influence, with Robert Cialdini (ep 312) 5 Years, 299 Episodes, These Are Your Favorites (ep 299) How To Sell From The Stage (episode 6) Sense of Sight (episode 24) Partitioning (episode 58) The Power of Us with Dr. Dominic Packer (episode 304) Framing (ep 296) Herding (episode 264) Partitioning (ep 254) Social Proof (ep 87)  Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter Dove Real Beauty Campaign Devil Wears Prada Clip The Invisibility Cloak Illusion The Spotlight Effect

In this episode of The Brainy Business podcast, host Melina Palmer is joined by Dr. Tessa West, a renowned expert in social psychology and communication. They dive deep into the topic of workplace jerks, exploring the different types of jerky behaviors that exist and providing valuable insights on how to address and prevent these behaviors. Throughout the conversation, Melina and Tessa discuss the complexities of workplace dynamics, highlighting the structural issues that enable jerky behaviors to flourish. They emphasize the importance of recognizing these underlying systems and structures, rather than only viewing jerky behaviors as isolated incidents caused by individual bad apples. By understanding the systemic factors that contribute to such behaviors, individuals and organizations can take proactive steps to create a healthier work environment.  Tessa also shares practical tips for individuals to identify red flags during the job interview process and early on in a new job. By being aware of the organizational structures and systems that may contribute to jerky behaviors, individuals can make informed decisions about their long-term job satisfaction. Overall, this episode offers valuable insights and advice for both managers and employees dealing with workplace jerks. It provides a fresh perspective on the topic, emphasizing the importance of addressing structural issues and fostering a healthy work environment to improve overall workplace dynamics. Recognize markers of negative characters in your workplace and their potential effects. Master techniques to dissolve issues arising from uneasy workplace interactions. Appreciate how our use of language subtly influences our perspective and behavior. Identify the link between empathy and successful communication, charting a path for stronger relationships. Understand how stereotypes maneuver personal and team performance and the ways to buffer their influence. Show Notes: 00:00:00 - Introduction, Host Melina Palmer welcomes Dr. Tessa West. Tessa discusses her background as a social psychology professor and her research on uncomfortable social interactions. 00:03:07 - Uncomfortable Social Interactions, Dr. West explains her research focus on uncomfortable social interactions and how she measures discomfort using physiological responses. She discusses the prevalence of discomfort in the workplace and the lack of effective strategies for handling it. 00:06:07 - Freezing and Rationalizing Discomfort, The tendency to freeze and rationalize discomfort in the workplace is discussed. Tessa emphasizes the need to address small discomforts before they accumulate and cause stress-related health issues. She offers tips on handling discomfort without confrontation. 00:08:24 - Cumulative Discomfort and Health, Dr. West explains how cumulative discomfort in the workplace can lead to stress-related health issues. She highlights the importance of addressing small discomforts and offers strategies for managing them effectively. 00:11:42 - Tell Us About Your Dissertation, Tessa briefly discusses her dissertation on interpersonal accuracy and the motivation to be inaccurate when accuracy threatens relationships. She shares an unpublished study on how threat affects individuals' perception of their partner's attractiveness. 00:14:26 - "Introduction and Funny Dissertation Stories", Melina shares a humorous anecdote from a Friends episode and Tessa jokes she could have just cited that instead of doing her dissertation. They discuss the interesting process of doing a dissertation and how it shapes one's work. 00:15:11 - "Types of Jerks at Work", Tessa breaks down the different types of jerks at work featured in her book, starting with the "kiss up kick downer" who impresses the boss but treats colleagues poorly. She also discusses the "credit stealer," "bulldozer," "free rider," "micromanager," "neglectful boss," and the more manipulative "gaslighter." 00:19:10 - "Micromanagers and Neglectful Bosses", Tessa delves deeper into the micromanager, who tends to have control issues and struggles with balancing their old job and new management role. She also discusses the neglectful boss, who oscillates between micromanagement and neglect, causing stress and instability. 00:20:56 - "Gaslighters at Work", Tessa explains the manipulative tactics of gaslighters, who lie to create a false reality and often have power and status. Gaslighters can make it difficult for their victims to fight back due to their strategic manipulation and the victims' own involvement in potentially unethical actions. 00:28:18 - Understanding the Root of Workplace Problems, Tessa West advises people to look beyond individual "bad apples" and consider the structural issues within their workplace that breed toxic behavior. By examining the systems and incentives that allow these behaviors to occur, individuals can make more informed decisions about their work environment. 00:29:27 - Red Flags to Look for in a New Workplace, Tessa suggests paying attention to red flags during the interview process or when starting a new job. She recommends looking for signs of a workplace that values certain behaviors, such as promotions based on sales rather than training and development. Identifying these red flags can help prevent future toxic behavior. 00:30:47 - Longevity of a Job and Workplace Dynamics, Tessa emphasizes the importance of considering the longevity of a job and how workplace dynamics can change over time. Just because a workplace seems great initially doesn't mean it will remain that way. A few bad hires or a workplace that fosters toxic behavior can quickly turn a positive environment into a negative one. 00:31:43 - Advice for Small Business Owners, Tessa offers advice for small to mid-sized business owners who may feel overworked and stressed, leading to toxic behavior. She suggests that uncertainty is often a trigger for “work jerkery.” By addressing uncertainty and creating a psychologically safe environment, business owners can prevent themselves from micromanaging or neglecting their team. 00:36:12 - Identifying if You're the Jerk at Work, Tessa discusses ways that the listener can determine if they are the “jerk” as well as what to do when you realize you have been a jerk (it happens!) 00:42:10 - Show Notes and Resources, Melina reminds listeners to check the show notes for links to past episodes and books mentioned in the conversation, including Jerks at Work, The Power of Us, How Minds Change, Getting Along, and The Microstress Effect. 00:42:39 - Conclusion, Melina's top insights from the conversation. What stuck with you while listening to the episode? What are you going to try? Come share it with Melina on social media -- you'll find her as @thebrainybiz everywhere and as Melina Palmer on LinkedIn. Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Learn and Support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: Jerks at Work, by Tessa West The Power of Us, by Dominic Packer and Jay Van Bavel How Minds Change, by David McRaney Getting Along, by Amy Gallo The Microstress Effect, by Rob Cross and Karen Dillon Connect with Tessa:  Follow Tessa on LinkedIn Tessa on Twitter Tessa's website Top Recommended Next Episode: Getting Along, with Amy Gallo (ep 269) Already Heard That One? Try These:  How To Change, with David McRaney (ep 210) A More Just Future, with Dolly Chugh (ep 247) The Power of Us with Dominic Packer (ep 304) Fundamental Attribution Error (ep 268) Reciprocity (ep 238) Unity (ep 216) Vulnerability Loops (ep 229) Focusing Illusion (ep 89) Priming (ep 252) Framing (ep 296) Mixed Signals, with Uri Gneezy (ep 273) Unlocking Employee Motivation with Kurt Nelson (ep 295) Secrets of Incentives and Motivation, with Tim Houlihan (ep 109) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter Tessa West's lab

It is common for organizations to say they want to remove all bias from their workplace or to become a completely unbiased organization. Unfortunately, that isn't possible because our brains run on bias in order to make decisions. Instead of trying to eliminate bias, it is best to understand and work with it. When we know what tendencies the brain will try to use and when/where they come into play, there is an opportunity to reframe and turn those biases into an engine for moving forward. This episode from Melina Palmer is an introduction to the many biases we have toward others who are not like us, including groups, to start you thinking about and understanding which biases exist and figuring out how to start navigating them in your life and organization. In this episode: Hear a little bit about a lot of biases we humans have toward others. This includes both how we look at groups and how we perform inside them.  Understand how those biases impact you and those in your life and work.  Get some tips for starting to think about how to navigate these biases (since they can't be eliminated). Reframe your brain from “removing” bias, to leveraging and working with it.  Show Notes: 00:00:00 - Introduction, In this episode, Melina Palmer introduces the topic of biases toward others, including groups. She mentions that this episode is a refresh of a previous episode and hints at an upcoming interview with Dr. Tessa West on dealing with difficult people at work. 00:03:16 - Groupthink, Groupthink occurs when people in a group make irrational decisions to maintain harmony or avoid conflict. This can lead to poor decision-making and a lack of critical evaluation of different options or viewpoints. Melina shares an example of Amazon's approach to combating groupthink by implementing a silent start to meetings. 00:06:29 - Shared Information Bias, Shared information bias occurs when a group spends more time discussing topics that all members are familiar with, neglecting unshared information. This can hinder progress and prevent important topics from being addressed. Melina suggests encouraging group members to discuss difficult topics and avoid rehashing the same information. 00:07:36 - Bandwagon Effect, The bandwagon effect refers to the tendency to do or say things just because everyone else is doing or saying them. This bias influences decisions such as following people on social media, listening to podcasts with positive reviews, or choosing restaurants with high ratings. Melina emphasizes the importance of building a social presence and gaining followers, even though the number of followers does not necessarily indicate quality. 00:09:48 - Cheerleader Effect, The cheerleader effect is the tendency to think that a group looks more “attractive” (including its ideas) when there is a group than those individuals might appear on their own. This can also impact how someone feels about challenging or approaching a group instead of individuals. 00:16:18 - Stereotypes and Implicit Association, Melina discusses how stereotypes and implicit association play a role in our thinking and decision-making process, particularly in relation to gender and job titles. She shares about some research being done at Texas A&M University in the Human Behavior Laboratory. 00:18:00 - Cognitive Bias and Prejudice, Explores how cognitive bias and association can lead to prejudices, even when we are not consciously aware of them, and the potential impact this can have in various situations, including in HR scenarios. 00:20:07 - Fundamental Attribution Error, Explores the concept of the fundamental attribution error, where we tend to attribute others' behavior to their personality while attributing our own behavior to external factors, and the importance of considering different perspectives and giving the benefit of the doubt. 00:21:51 - Group Attribution Error, This is where we tend to generalize the characteristics of one person to the entire group and assume that a group's decision reflects the preferences of everyone in the group, highlighting the need to challenge these biases and consider individual differences. 00:23:10 - Halo Effect, This is where one positive or negative quality of a person influences our perception of their other qualities, and the importance of avoiding generalizations and considering individuals as multidimensional beings. 00:33:15 - Biases in Interacting with Robots, Due to form function attribution bias, people make systematic errors when interacting with robots, possibly due to intimidation or assuming robots think quicker. Biases and assumptions don't reflect the function of the robot. Be aware of biases towards robots, animals, and others. 00:34:08 - Identifying Biases, Spot biases in your life by identifying where you anthropomorphize or unfairly judge others. Consider if these biases are right or serving you, and who you may be inadvertently holding back or should give the benefit of the doubt. 00:36:24 - Avoiding Jerk Breeding Environments, In Friday's upcoming episode, Tessa West will discuss her book Jerks at Work, providing insights into different types of toxic coworkers and how to work better with them. She will also give tips for entrepreneurs to avoid creating a jerk breeding environment and talk about the role of incentives. 00:37:56 - Conclusion, Melina's top insights from the conversation. What stuck with you while listening to the episode? What are you going to try? Come share it with Melina on social media -- you'll find her as @thebrainybiz everywhere and as Melina Palmer on LinkedIn. Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Learn and Support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: Jerks at Work, by Tessa West Getting Along, by Amy Gallo Both/And Thinking, by Wendy Smith and Marianne Lewis Drive, by Dan Pink A More Just Future, by Dolly Chugh  Top Recommended Next Episode: Fundamental Attribution Error (ep 268) Already Heard That One? Try These:  Priming (ep 252) Framing (ep 296) Herding (ep 264) Social Proof (ep 87) Mixed Signals, with Uri Gneezy (ep 273) Unlocking Employee Motivation with Kurt Nelson (ep 295) Secrets of Incentives and Motivation, with Tim Houlihan (ep 109) An Overview of Personal Biases (ep 45) Inside the Texas A&M Human Behavior Lab (ep 33) The Power of Us with Dominic Packer (ep 304) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter ‘Silent Start': The Brilliant (and Surprising) Meeting Method From Amazon Hostile Attribution Bias 21 Things You Didn't Know About Bronies Brony Herd Census & State of the Herd Report Moral Credentialing and the Rationalization of Misconduct Susan Boyle Audition HD – FULL Top 10 Professions Dominated by Women University of Phoenix: Red Socks Marketing Myopia Do Dogs Smile? The Science Behind the Looks We Get From a Happy Dog

Self-doubt can be a significant barrier to success in business, holding individuals back from pursuing opportunities or capitalizing on their strengths. Overcoming self-doubt requires anyone in business (especially entrepreneurs) to develop a positive mindset, embrace their expertise, and trust their instincts in decision-making. By actively combating self-doubt and harnessing confidence, entrepreneurs can overcome the obstacles holding them back, paving the way for professional and personal growth. Host Melina Palmer emphasizes the importance of overcoming self-doubt in the episode, offering practical advice for those grappling with imposter syndrome or a lack of confidence. She endorses the use of daily affirmations, practice in speaking confidently, and actively engaging in activities that boost self-esteem. By overcoming self-doubt, entrepreneurs can unleash their full potential, contribute positively to their businesses' success, and advance toward the realization of their goals and ambitions. In this episode, you will be able to: Realize the significance of a positive attitude in boosting entrepreneurial achievements. Master techniques to conquer impostor syndrome through role-playing and self-assurance methods. Grasp how flexible thinking can break barriers and facilitate entry into new markets or pricing changes. Learn about anchoring and adjustment to establish pragmatic and rational goals. Appreciate the influential role of mentorship in sculpting personal and career advancements. Show Notes: 00:00:00 - Introduction, Melina welcomes listeners to episode 306 of The Brainy Business podcast, which is all about adjusting one's mindset and overcoming impostor syndrome, particularly when it comes to pricing. She encourages listeners to be open-minded and ready to adjust their anchors, priming, and mindset to achieve their goals. 00:03:36 - Mindset Challenges, Melina notes that mindset issues can make or break one's business and impact confidence around pricing and offerings. She emphasizes the need for listeners to be aware of vicious cycles that can drag them down and to focus on virtuous cycles such as the confidence-competence loop. Melina recommends practicing saying new prices aloud, building one's confidence and training one's brain to project confidence. 00:08:25 - The Role of Confidence, Melina shares her experience working at Alaska Airlines and how her training there helped her project confidence when quoting prices. She explains how projecting confidence is vital in sales and how, regardless of the price, one needs to say it confidently without hesitation. Melina also shares how her first agency job helped shape her mindset about billable hours and not discounting on the back end. 00:11:45 - The Importance of Confidence, Melina highlights how projecting confidence is essential when quoting prices and how the subconscious brain of buyers pick up on the slightest sense of hesitation. She advises listeners to train their brains by practicing saying new prices aloud, projecting confidence, and speaking as if they were telling someone the weather. 00:16:22 - Mindset is Key for Success, Melina emphasizes the importance of having a positive mindset and believing in your worth. She explains that having the right mindset is crucial in pricing conversations, networking events, live videos, and other situations where you need to show your worth. 00:17:35 - Setting Realistic Anchors, Melina talks about the behavioral economics of mindset, specifically anchoring and adjustment and relativity. She explains that we tend to set an unrealistic anchor by comparing ourselves to top-performers in our industry, which can result in feeling stuck and not taking action. She advises resetting your anchor to where you are now and taking small steps each day. 00:19:31 - Setting Achievable Goals, Melina encourages listeners to focus on where they are now instead of setting unrealistic goals for the future. She emphasizes the importance of taking small steps each day and adjusting your anchor to the present offering you have out there. She also highlights the importance of long-term planning sessions and having goals for where you want to get to eventually. 00:21:07 - Overcoming Self-Doubt, Melina acknowledges that self-doubt and imposter syndrome are common among many people. She advises listeners to take small steps each day to gain more competence and confidence. She also shares some Dr. Seuss quotes that she finds inspiring and applicable to mindset. 00:28:19 - The Importance of Mentorship, Melina talks about her upcoming episode with Scott Miller (307), where they will be discussing his new book. The Ultimate Guide to Great Mentorship. 00:29:04 - Conclusion, Melina's top insights from the conversation. What stuck with you while listening to the episode? What are you going to try? Come share it with Melina on social media -- you'll find her as @thebrainybiz everywhere and as Melina Palmer on LinkedIn. Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Learn and Support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: The Power of Us, by Dominic Packer and Jay Van Bavel Magic Words, by Jonah Berger A More Beautiful Question, by Warren Berger Both/And Thinking, by Wendy Smith and Marianne Lewis The Power of Saying No, by Vanessa Patrick Top Recommended Next Episode: Management Mess to Leadership Success, with Scott Miller (ep 69) Already Heard That One? Try These:  Anchoring & Adjustment (ep 11) Relativity (ep 12) The Truth About Pricing (ep 5) Priming (ep 252) Framing (ep 296) Leveraging Metaphor, with Olson Zaltman (ep 181)  Overview of Personal Biases (episode 45) Herding (episode 264) Overwhelm and its Impact on Decisions (ep 32) Selective Attention Biases (ep 50) Ultimate Pricing Confidence (ep 66) How to Set, Achieve, and Exceed Brainy Goals (ep 70) Prefactual Thinking (ep 232) Counterfactual Thinking (ep 286) How To Stack and Bundle Products and Services (ep 84) How To Raise Your Prices (ep 77) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter Yes, Impostor Syndrome Is Real. Here's How to Deal With It Cognition and Performance: the Relation to Neural Mechanisms of Consequence, Confidence, and Competence 37 Dr. Seuss Quotes That Can Change the World

Effective leadership involves being aware of and managing one's social identities within the workplace. To foster a sense of teamwork and shared purpose, leaders should focus on building an environment where employees feel heard, understood, and valued. This not only strengthens group dynamics but also reduces the instances of us-versus-them mentalities. Packer shared insights on how leaders can better manage their social identities, emphasizing the need to validate group identities continually based on his research and book, The Power of Us. He warned against potential pitfalls when employees get promoted, urging them to be cautious of their friendships at lower organizational levels. Packer underscored the importance of ensuring actions don't alienate leaders from the rest of the group, as this can negatively impact their ability to lead effectively. In this episode, you will: Discover how group identity influences individual behavior and decision-making. Explore strategies for maintaining unity while encouraging constructive dissent within teams. Uncover the nuances of identity shifts, allowing you to better understand and predict consumer behavior. Learn about the critical role diversity and inclusion play in collaborative environments. Gain insights on translating group behavior principles to foster a thriving organizational culture. Show Notes: 00:00:00 - Introduction, Melina welcomes Dr. Dominic Packer to the podcast and introduces the topic of the power of group identity and collective behavior, as featured in Dominic's book, The Power of Us. 00:02:22 - Shifting Identities, Melina and Dominic discuss the multiple aspects of identity and how individuals shift between different identities based on context and group membership. 00:05:16 - Writing Through the Pandemic, The conversation shifts to the challenges of writing a book with a co-author during the pandemic, including the need for accountability and social support. (With lessons any aspiring author can use today.) 00:08:41 - Influence of Group Norms, Dominic explains how group norms can influence behavior through social pressure, informational influence, and signaling of group identity. 00:10:12 - Types of Identity, The three types of identity – personal, relational, and collective – are discussed, with a focus on how collective identities can become emotionally important and drive decision-making. 00:14:59 - The Flexibility of Identity, Identity is not only discerning, but also flexible, malleable, and adaptive to current circumstances. People have a readiness to identify, and a new way of categorizing ourselves can create a new identity. The story of two brothers who split their shoe making business in Germany during WWII divided a town into a fierce rivalry. This shows how categorizing the world can produce identities and group-based differences. 00:19:43 - Cooperating Opportunities with Others, Groups are fundamental to human survival, and we tend to band together for collective achievements. A thing we have in common with others is an opportunity to cooperate. By extending a little more trust to others and receiving a little more trust from them in return, it facilitates collaboration and allows groups to achieve things that they couldn't achieve on their own. 00:23:13 - Multileveled Identities, Lower-level identities in company corporate situations like different divisions or units are not necessarily bad. One solution to reduce tensions and rivalries between the lower-level identities is to shift people's focus from their lower level identity to their higher level identity, the superordinate identity, which is the company as a whole. Companies need to create conditions that bring people together through common goals and shift people's focus from their lower-level identity to their higher-level identity. 00:25:45 - Incentive Structures and Resource Allocation, Leaders need to create conditions by which people can see themselves as part of something larger than just their immediate experience. 00:29:56 - The Importance of Divergent Opinions in Groups, It is important for groups to have divergent opinions and new ideas to innovate and become more productive in the long term. Dissenting behavior is often seen as annoying or slowing down the group, which could be a threat, but that isn't the whole story. The most identified group members are the most likely to dissent because they care a lot about the group. It is important for leaders to create a psychologically safe environment where people feel comfortable speaking up and being critical. 00:35:59 - Tips for Creating a Culture of Dissent, It is important to distinguish between dissenters who are trying to change the group in a positive way and troublemakers who stir up trouble just to be difficult. Leaders should encourage a culture where dissenters who are positively motivated feel comfortable speaking up, engage in behaviors themselves that validate the group's identity, and make sure they embody it. Leaders should avoid behaviors that differentiate them too much from the rest of the group and reduce large-scale pay discrepancies between people at the top of an organization and the average employee. 00:39:15 - Leadership and Managing Social Identities, Leaders need to manage the social identities of the people they are leading, foster it, build it, and help people experience it and see it. A fundamental idea that arises from this is that followers are much more likely to be inspired and motivated by leaders who they see as one of us, that they see as possessing an identity in common. Leaders need to engage in behaviors themselves that are continually validating of an identity, reduce things that can work against that, 00:45:10 - Balancing Identity and Groups, Dominic Packer discusses the importance of balancing identity and groups, how our identities shift throughout the day, and how it affects what we buy and consume. He emphasizes the need for leaders to understand their roles within different groups and how they can be more effective members of the global collective. 00:46:28 - Key Takeaways, Melina reflects on the importance of understanding how easily we can be influenced by our identities and group affiliations. She highlights the concept of the "Town of Bent Necks" and sibling rivalries that can change what we buy and wear. She encourages listeners to read both The Power of Us and For the Culture, two books that teach valuable lessons for anyone in business. 00:48:14 - Conclusion, Melina's top insights from the conversation. What stuck with you while listening to the episode? What are you going to try? Come share it with Melina on social media -- you'll find her as @thebrainybiz everywhere and as Melina Palmer on LinkedIn. Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Learn and Support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: The Power of Us, by Dominic Packer and Jay Van Bavel Magic Words, by Jonah Berger For The Culture, by Marcus Collins How Minds Change, by David McRaney What Your Employees Need and Can't Tell You, by Melina Palmer Connect with Jonah:  Dominic on Twitter Follow Dominic on LinkedIn The Power of Us Website Top Recommended Next Episode: Social Proof (ep 87)  Already Heard That One? Try These:  Biases Toward Others – Including Groups (episode 46) Priming (ep 252) Framing (ep 296) Using Semiotics in Retail, with Rachel Lawes (ep 191) What is Cognitive Semiotics? With Sarah Thompson (ep 259) Leveraging Metaphor, with Olson Zaltman (ep 181)  Multinarrative Storytelling, with Troy Campbell (ep 293) The Life-Saving Skill of Story, with Michelle Auerbach (ep 288) Overview of Personal Biases (episode 45) Herding (episode 264) The Science of Opinions, with Dr. Andy Luttrell (episode 173) Dr. Robert Cialdini and the (Now!) 7 Principles of Persuasion (episode 157) Incentives – The “N” In NUDGES (episode 272) Only 1% of People Blow the Whistle at Work—How to Fix That, with Nuala Walsh (episode 153) Priming (episode 252) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter The Power of Us Newsletter

The importance of data visualization cannot be overstated, as it plays a crucial role in making complex data accessible, engaging, and actionable. Presenting data in a way that clearly communicates an underlying narrative or message can lead to more effective decision-making and a deeper understanding of data-driven insights. Additionally, data visualization assists in conveying these messages to different audiences, ensuring that the information is received and interpreted accurately. In her conversation with Melina Palmer, Sarah Kay Miller discusses the importance of crafting a narrative with data visualization and how it can effectively communicate complex information. She notes that data visualization is not merely about producing visually appealing designs but also about presenting data in such a way that resonates with the intended audience. Throughout their discussion, Miller emphasizes the importance of thoughtfulness and creativity in creating meaningful data art. In this episode: Delve into the captivating realm of data visualization and data art to transform information processing. Understand the difference between data visualization and data art. Appreciate the critical connection between narrative and impactful data visualization and data art. Obtain key pointers to design compelling data visuals that resonate with diverse audiences. Identify the value of thought-provoking comparisons for maximum effectiveness in data presentations. Show Notes: 00:00:00 - Introduction, Melina introduces the Brainy Business podcast and welcomes Sarah Kay Miller, a data visualization designer, to the show. She also announces the 5-year anniversary of the podcast and the data art created by Sarah Kay to celebrate the milestone. 00:02:29 - About Sarah Kay Miller, Sarah Kay Miller is an independent data visualization designer with a background in graphic design. She defines data visualization as the process of visualizing data, making it more intuitive for humans to understand patterns, trends, and comparisons. Data art, on the other hand, is a broader category of creative endeavors that draw inspiration from or are touched by data. 00:05:00 - Data Visualization vs. Data Art, The line between data visualization and data art is blurry. Data visualization involves creating charts and graphs that help people understand data more intuitively, while data art is a creative endeavor that draws inspiration from data sets. Both are necessary and can be used in different contexts. 00:08:00 - Process of Data Visualization, Sarah Kay Miller spends a lot of time investigating data sets and collaborating with clients to understand domain expertise. Data visualization involves threading a narrative through the data to make it more interesting and engaging. It allows people to communicate messages, insights, or ideas more effectively. 00:13:21 - Sarah Kay's Process, Sarah Kay Miller's process involves three main phases: groundwork, design, and iteration. She elaborates on each phase and how she approaches them. 00:15:37 - Designing Data Visualizations, Sarah Kay Miller talks about her process of designing data visualizations. She discusses how she dives into the data and visualizes it in many ways -- everything from basic charts to the more elaborate and artistic. She also talks about the importance of understanding brand identity and color palettes when designing. 00:17:08 - Insights from Data Visualization, Miller shares her insights from visualizing data from The Brainy Business podcast. She talks about the upward trend in podcast downloads since 2018 and the number of downloads per episode. Melina and Sarah Kay also discuss the impact of the first two episodes on listeners, and how people tend to go back and listen to the earlier episodes. 00:22:49 - Design Ideas & Brand Identity, Miller talks about her design ideas for The Brainy Business podcast. She discusses the importance of staying within the brand identity of the podcast and how she used inspiration from the typography of the logo to create a groovy and energetic design. 00:27:03 - Final Product & Data Art, Miller shares the final product of her data visualization for The Brainy Business podcast. She talks about how she played with the layout of the circles to give it more movement and how she used a brighter blue to make it pop on thumbnails. She also talks about the importance of showcasing the global reach of the podcast and how everyone matters. 00:30:49 - Data Visualization as Data Art, Sarah discusses the importance of representing data in a visually appealing way and the power of data art to convey information. She talks about her love for creating unique and unusual chart types and how they can help tell a story. 00:34:05 - Fun Project on Architecture, Sarah shares details of a project she worked on for Space 10, a subsidiary of IKEA. She talks about how they created a data set for a visualization of the history of tools architects use and how digital tools have impacted building design. The end result was a comprehensive and beautiful data visualization that straddled both data visualization and data art. 00:40:53 - Data Visualization for Social Media, Sarah talks about the challenges of creating data visualizations for social media, where attention spans are shorter and space is limited. She discusses the importance of video and motion design in creating engaging and informative data stories for platforms like Instagram and TikTok. 00:43:51 - Time Required for Projects, Sarah explains that the timeline for a data visualization project varies depending on the scope, and collecting data can add time to the process. She suggests that two to three months is doable for a small to medium-sized project, but larger or more complex projects can take longer. 00:46:44 - The Importance of Data Visualization, The value of data art and visualization in effectively communicating data to viewers. She emphasizes the need to understand numbers and find meaningful comparisons to make data more relatable to humans. 00:47:25 - Impactful Data Visualization Examples, Melina shares about an article in The New York Times on vacant office spaces in New York City as an excellent example of impactful data visualization. The comparison of the number of vacant spaces to the Empire State Building makes the data more memorable and understandable. 00:48:01 - Pareto Principle in Data Visualization, The Pareto principle or 80/20 rule is discussed for data visualization. Melina recommends spending 80% of the time on the 20% of data that's most important or interesting to make the visualization more impactful. 00:48:34 - Conclusion, Melina's top insights from the conversation. What stuck with you while listening to the episode? What are you going to try? Come share it with Melina on social media -- you'll find her as @thebrainybiz everywhere and as Melina Palmer on LinkedIn. Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Learn and Support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: Magic Words, by Jonah Berger Getting Along, by Amy Gallo A More Just Future, by Dolly Chugh The Future Normal, by Rohit Bhargava What Your Customer Wants and Can't Tell You, by Melina Palmer Connect with Jonah:  Sarah Kay on Instagram Follow Sarah Kay on LinkedIn Sarah Kay's Website Top Recommended Next Episode: A More Beautiful Question, with Warren Berger (ep 200) Already Heard That One? Try These:  Getting Along, with Amy Gallo (ep 269) A More Just Future, with Dolly Chugh (ep 247) Non-Obvious Thinking, with Rohit Bhargava (ep 297) Sight or Vision? (ep 24) Power of Touch (ep 302) NUDGES and Choice Architecture (ep 35) What is Questionstorming? (ep 215) Priming (ep 252) Framing (ep 296) Social Proof (ep 87)  Using Semiotics in Retail, with Rachel Lawes (ep 191) What is Cognitive Semiotics? With Sarah Thompson (ep 259) Leveraging Metaphor, with Olson Zaltman (ep 181)  The Power of Us, with Dominic Packer (ep 178) Multinarrative Storytelling, with Troy Campbell (ep 293) The Life-Saving Skill of Story, with Michelle Auerbach (ep 288) Behavioral Storytelling, with David Paull (ep 289) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter Sarah's work on Mindworks: The Science of Thinking

The power of language is paramount in any form of communication. How one utilizes language can significantly impact the outcome of conversations and the ability to persuade others. By understanding the intricacies of language and the psychology behind it, communicators can craft more effective messages that resonate with their target audience. With a focus on desired identities, motivations, and subtle shifts in language that can encourage or discourage behavior, communicators can directly influence the consumption and sharing of content.  During Jonah Berger's discussion with Melina Palmer, he stressed the importance of language and provided insights from his book, Magic Words. Dr. Berger highlighted the difference between nouns and verbs and how a slight modification in language, such as changing from "help" to "helper," could significantly alter the perception of the task at hand. By diving into the psychology behind language, Jonah offers practical tips to enhance communication, ensuring messages are better received and understood. He also briefly discusses one of his other books, Contagious (a favorite of Melina's!), and the SPEACC framework in Magic Words. Hone your ability to communicate powerfully through thoughtful language choices. Explore the influence of converting verbs into nouns in shaping personal and professional identities. Recognize the effect linguistic similarity has on building rapport and attaining success. Examine the role of cutting-edge technology in unbiased research and in-depth analysis. Understand the vital importance of concrete language in creating compelling marketing and communication tactics. Show Notes: 00:00:00 - Introduction, Melina Palmer introduces Dr. Jonah Berger, Wharton professor and author of the new book Magic Words. 00:05:24 - Tips for Making Content Viral, To make content stand out, communicators need to think less about the product or service they are selling and more about the audience and why they might want to share it. Understanding why people share is key to making word-of-mouth marketing effective. 00:08:28 - The Power of Language, Subtle shifts in language can have a big impact on persuasion. For example, calling someone a "helper" instead of asking them to "help" can increase the likelihood of them taking the action you want. Turning actions into identities can make people more likely to claim desired identities. 00:17:26 - The Power of Stories, Stories are powerful because they activate different parts of the brain and help people remember information better. To make a story more effective, focus on the emotions and how the story relates to the audience's experience. 00:24:31 - The Power of Social Influence, Social influence is powerful because people are more likely to take action if they see others doing it. To make social influence work for you, focus on the early adopters and influencers and make it easy for them to share your message. 00:12:52 - The Value of Metaphor and Concrete Language, Jonah discusses the importance of using concrete language to show others that we have heard them, and how this can lead to increased customer satisfaction. For example, saying “Your refund will be there soon” feels very different from “Your money will be in your account tomorrow.” The latter (which is more concrete) had increased customer satisfaction scores. He also explains the difference between concrete and abstract language and how it can be applied in different contexts. 00:16:13 - The SPEACC Framework, Jonah breaks down the six key types of language covered in his book and provides an overview of each one. These include the language of Similarity and difference, Posing questions, Emotion, Agency and identity, Concreteness, and Confidence. 00:18:12 - Linguistic Similarity, Jonah explains how linguistic similarity can be used to build relationships and connections in the workplace, and how it can even predict future outcomes such as promotions or employee turnover. He also discusses the benefits of being both similar and different in terms of content and language design. 00:19:40 - When to Use Concrete Language, Jonah discusses the research that shows when it is beneficial to use more abstract language, such as in the case of entrepreneurs pitching a business idea. He also explains the importance of adapting to the linguistic culture of a workplace and how it can impact career success. 00:21:34 - Language Similarity and Affiliation, Jonah provides examples of how linguistic similarity can impact personal relationships, such as speed dating or building friendships in the workplace. He also discusses the importance of linguistic cues like pauses and intonation in building trust and increasing positive perceptions. 00:25:47 - Making Your Brand an Identity, The importance of making your brand an identity for your customers, highlighting the significance of transitioning from a verb to a noun. By finding opportunities for customers to be a part of the brand, or the brand to be a part of them, companies can create a stronger connection with their audience. 00:27:13 - The Power of AI, Melina mentions how Jonah and his team use technology, including AI and machine learning, to analyze large amounts of data, which allows them to remove human bias and get results much faster. By using technology to their advantage, businesses can unlock valuable insights that may have been missed or too costly to produce. 00:28:47 - Insights from Magic Words, Jonah's book, Magic Words, provides insight into how language affects business outcomes. From using concrete language in pitches to predicting employee retention based on the language used in emails, businesses can use language as a tool for success. 00:29:31 - Finding Insights in Data, The insights found in Magic Words and Jonah's research demonstrate the power of analyzing data to uncover valuable insights. By asking great questions and using technology to analyze data, businesses can make informed decisions and achieve success. 00:29:44 - Conclusion, Melina's top insights from the conversation. What stuck with you while listening to the episode? What are you going to try? Come share it with Melina on social media -- you'll find her as @thebrainybiz everywhere and as Melina Palmer on LinkedIn. Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Join the BE Thoughtful Revolution – our free behavioral economics community, and keep the conversation going! Learn and Support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: Magic Words, by Jonah Berger Contagious, by Jonah Berger The Catalyst, by Jonah Berger Invisible Influence, by Jonah Berger What Your Customer Wants and Can't Tell You, by Melina Palmer Connect with Jonah:  Jonah on Twitter Follow Jonah on LinkedIn Jonah's Website Resources Top Recommended Next Episode: What is Cognitive Semiotics? With Sarah Thompson (ep 259) Already Heard That One? Try These:  A More Beautiful Question, with Warren Berger (ep 200) Priming (ep 252) Framing (ep 296) Social Proof (ep 87)  Using Semiotics in Retail, with Rachel Lawes (ep 191) Leveraging Metaphor, with Olson Zaltman (ep 181)  The Power of Us, with Dominic Packer (ep 178) Multinarrative Storytelling, with Troy Campbell (ep 293) The Life-Saving Skill of Story, with Michelle Auerbach (ep 288) Behavioral Storytelling, with David Paull (ep 289) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter Get Jonah's Resources

Hate and prejudice based on ethnicity, religion, gender and sexual orientation are all too common in our world. But are we doomed to be this way? Or is it possible to create a world where cooperation and peace are the norm? Join Dave as he talks to NYU professor Jay van Bavel about the deeper mechanisms at work when it comes to group conflict (and how to avoid it), and with Zen Buddhism teacher Larry Ward about how the teachings of Thich Nhat Hanh and the Plum Village Tradition can help all of us to heal and foster a more equitable and caring world. Jay Van Bavel is co-author (with Dominic Packer) of The Power of Us: Harnessing Our Shared Identities to Improve Performance, Increase Cooperation, and Promote Social Harmony. Find out more about Jay's work on his website. Larry Ward is a co-founder of The Lotus Institute and host of the podcast Beyond the News, which explores current events through the lens of Buddhism and neuroscience. He is also the author of America's Racial Karma: An Invitation to Heal. The gathas heard in this episode are taken from Thich Nhat Hanh's book Peace Is Every Breath: A Practice for Our Busy Lives. Dave also makes reference to the 14 mindfulness trainings, which can be found in the book Interbeing, 4th Edition: The 14 Mindfulness Trainings of Engaged Buddhism.

The second part of a special two-part series, this episode offers solutions to polarization and discussions about the importance of citizens' involvement in democracy and the need to protect it. This episode emphasizes that individuals must engage in political systems, hold elected officials accountable, and uphold civic institutions to ensure the success of democracy. Today's episode features researchers Jay J. Van Bavel and Dominic J. Packer, co-authors of The Power of Us: Harnessing Our Shared Identities to Improve Performance, Increase Cooperation, and Promote Social Harmony. We also hear from Evan Mawarire, a Zimbabwean clergyman who founded #ThisFlag Citizen's Movement to challenge corruption, injustice and poverty in Zimbabwe. ; Dr. Hahrie Han, Professor of Political Science and the Director of the SNF Agora Institute at Johns Hopkins University; Uriel Epshtein, Executive Director of the Renew Democracy Initiative; and Joshua Fryday, Chief Service Officer for the State of California with California Volunteers. This series is directed by Jay Van Bavel and Dominic Packer; and produced by Yvonne Phan. This podcast interview was conducted by journalist Richard Sergay and presented by podcast producer, host, and writer, Tavia Gilbert. For more of our work such as our book, videos, and articles, visit powerofus.online!

The first of a special two-part series, this episode offers a definition of polarization and explores its causes and effects. In the coming episodes, the podcast will investigate what we can learn from the history of polarization in other countries; what antidotes to polarization has research uncovered; and why it's important to make a long-term investment in polarization research. Today's episode features researchers Jay J. Van Bavel and Dominic J. Packer, co-authors of The Power of Us: Harnessing Our Shared Identities to Improve Performance, Increase Cooperation, and Promote Social Harmony. We also hear from Alison Taylor, Executive Director at Ethical Systems, a research collaborative affiliated with NYU; Dr. Hahrie Han, Professor of Political Science and the Director of the SNF Agora Institute at Johns Hopkins University; Uriel Epshtein, Executive Director of the Renew Democracy Initiative; and Joshua Fryday, Chief Service Officer for the State of California with California Volunteers. This series is directed by Jay Van Bavel and Dominic Packer; and produced by Yvonne Phan. This podcast interview was conducted by journalist Richard Sergay and presented by podcast producer, host, and writer, Tavia Gilbert. For more of our work such as our book, videos, and articles, visit powerofus.online!

In today's conversation, I am joined by Dr. Tomas Chamorro-Premuzic, an international authority in psychological profiling, talent management, leadership development, and people analytics. His commercial work focuses on the creation of science-based tools that improve organizations' ability to predict performance, and people's ability to understand themselves. He is currently the Chief Innovation Officer at Manpower Group, co-founder of Deeper Signals and Metaprofiling, and Professor of Business Psychology at University College London and Columbia University. He has previously held academic positions at New York University and the London School of Economics and lectured at Harvard, Stanford, and London Business Schools, Johns Hopkins, IMD, and INSEAD, as well as being the co-founder and CEO of BrazenX and the CEO at Hogan Assessment Systems.  Dr. Tomas has written 11 books and over 150 scientific papers on the psychology of talent, leadership, innovation, and AI, making him one of the most prolific social scientists of his generation. His work has received awards by the American Psychological Association, the International Society for the Study of Individual Differences, and the Society for Industrial-Organizational Psychology, to which he is a Fellow. Dr. Tomas is also the founding director of University College London's IndustrialOrganizational and Business Psychology program, and the Chief Psychometric Advisor to Harvard's Entrepreneurial Finance Lab.  Over the past 20 years, he has consulted to a range of clients. His media career comprises over 100 TV appearances and he is a keynote speaker for the Institute of Economic Affairs. I am so beyond delighted and honored that he is joining me on the show today to discuss his newest book, I, Human. Show Notes: [00:43] In today's conversation, I am joined by Dr. Tomas Chamorro-Premuzic, an international authority in psychological profiling, talent management, leadership development, and people analytics.  [01:41] Dr. Tomas has written 11 books and over 150 scientific papers on the psychology of talent, leadership, innovation, and AI.  [04:07] Dr. Tomas shares his experience, his work, and how he found himself doing the work he does now. His background is in psychology. [06:37] It is generally more useful to be smarter than not, but there are many other things that contribute to peoples' success in any area of life. [09:33] Very sought after strengths can come with limitations and turn into weaknesses if overused.  [12:24] Humans are naturally tribal and we want to construct very coherent identities. With that comes the subjective experience that we belong to some groups and we don't belong to others.  [13:21] We also strive to feel very rational and consistent. It is a lot simpler and generally more pleasant to hold attitudes, beliefs, and values that are compatible with each other.  [15:07] So much of this world can be changed or modified a little bit if we convince people to spend time with others who don't think like them.  [17:34] We tend to pick leaders based on their confidence instead of their competence. (Dunning-Kruger Effect) [18:11] A surplus of confidence really dilutes self awareness. The better you think you are at something the worse you probably are at that thing. [20:39] Instead of blaming women for not behaving overconfidently (more like the often incompetent men who move forward when they don't have the talents to back it up). We should instead stop falling for men who do that.  [21:47] If leadership selection was gender blind you would end up with 60-65% of women in charge because of things like emotional intelligence, heart skills, qualifications, and absence of dark side traits. The actual frequency is 80-20 in favor of men. [23:37] Gender diversity and inclusion interventions have become more data driven in the last five years.  [26:13] The entire world seems to be talking about Chat GPT. Tomas shares how that relates to his new book, I Human.  [29:02] Three avenues to protect and preserve our expertise are to focus more on asking questions, really pick one or two areas of expertise that you invest in, and go from insights to actions.   [30:42] Machines and technologies have always pushed us to upgrade ourselves.  [33:30] In the book he answers the question of what it means to be human in this day and age when all the focus is on artificial intelligence and machines are clearly evolving and advancing.  [34:59] The book has two parts. The first part highlights some of the worst behaviors that we have already seen humans display as a consequence of being so dependent on AI and related technologies.  [37:25] The second and last parts of the book are a request for us to rediscover and reclaim the qualities that make us special, unique, and different from machines.  [39:45] The shift really needs to be much more prominent from teaching information to teaching skills, behaviors, and ethics.  [41:33] Organizations, nonprofits, institutions, governments, and societies need to sort out the issue of reskilling and upskilling so people are not made useless or redundant.  [43:45] Businesses should find ways to really humanize work in the age of machines and AI is really important.  [44:56] Find the time to ask questions. Don't take facts at face value. Focus on the things that you find interesting and useful.  [47:31] Melina's closing thoughts  [49:26] A forced shift in teaching methods and how we test knowledge and show intelligence isn't inherently bad. There are some real opportunities there.  [52:42] Try to understand your own brain's tendencies and not believe everything you hear, see, or read. Find ways to do your own fact-checking whenever possible.  Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Join the BE Thoughtful Revolution – our free behavioral economics community, and keep the conversation going! Learn and Support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: I, Human, by Tomas Chamorro-Premuzic Why Do So Many Incompetent Men Become Leaders? (And How To Fix It), by Tomas Chamorro-Premuzic Predictably Irrational, by Dan Ariely Both/And Thinking, by Wendy Smith & Marianne Lewis Beautiful Questions in the Classroom, by Warren Berger Connect with Tomas:  Tomas' Website Tomas on Twitter Top Recommended Next Episode: Dunning-Kruger Effect (ep 266) Already Heard That One? Try These:  When Machine Learning Meets Neuroscience, with Ingrid Nieuwenhuis (ep 170) AI, Blockchain, Machine Learning, & Behavioral Economics with Manuj Aggarwal (ep 192) Dan Ariely Interview: Discussing Shapa, the Numberless Scale (ep 101) Both/And Thinking with Dr. Wendy Smith (ep 261) Confirmation Bias (ep 260) Herding (ep 19)  The Power of Us with Dr. Dominic Packer (ep 178) Social Proof (ep 87) Unity (ep 216) Priming (ep 18) Avoiding Everyday Work Disasters, an Interview with Dr. Gleb Tsipursky (ep 111) Optimism Bias (ep 34) Questions or Answers (ep 4) The Most Important Step in Applying Behavioral Economics: Understanding the Problem (ep 126) Negativity Bias (ep 223) A More Beautiful Question with Warren Berger (ep 200) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter Why Do So Many Incompetent Men Become Leaders? How ChatGPT Is Redefining Human Expertise: Or How To Be Smart When AI Is Smarter Than You.

In today's conversation, I am joined by Dr. Nick Epley, Director of the Center for Decision Research at the University of Chicago Booth School of Business. I was introduced to Nick by the amazing Ayelet Fishbach, who has been on The Brainy Business twice before. Nick studies social cognition—how thinking people think about other thinking people—to understand why smart people so routinely misunderstand each other. He teaches an ethics and well-being course to MBA students called Designing a Good Life (sounds like a perfect fit around here, and we do talk about this in the episode). His research has appeared in more than two dozen empirical journals, been featured by the New York Times, Wall Street Journal, CNN, Wired, NPR, and more.  As Nick will share with us today...you may not realize it, but you were born with an extraordinary ability to understand what others think, feel, believe, want, and know. You are a mind reader! It's a sixth sense you use every day, in every personal and professional relationship you have. Today, Nick will share a bit of what scientists have learned about our ability to understand others and the surprising mistakes we so routinely make. Show Notes: [00:45] In today's conversation, I am joined by Dr. Nick Epley, director of The Center of Decision Research at the University of Chicago, Booth School of Business. Nick studies social cognition. [02:52] You may not realize it, but you were born with an extraordinary ability to understand what others think, feel, believe, want, and know. You are a mind reader.  [05:02] Nick shares about himself and his background. He is a professor of behavioral science at the University of Chicago.  [07:32] There are systematic gaps between our beliefs about someone else and reality. If we can understand what those gaps are we can understand why they exist.  [09:38] The quality of our social relationships is a critical determinant of our happiness, probably the most important. Other people are the single biggest source of our happiness as well as our misery.  [11:55] One of the big barriers to people being more social in their daily lives is that they underestimate how social others are.  [13:35] We get that risk-reward trade-off with other people wrong. We think it is riskier to reach out and engage than it is.  [15:05] Failing to realize that other people are social is a barrier to us. [17:43] One of the common things we find is that people are often surprised at how much they learned, how enjoyable the conversation was, and how much they have in common with the other person.  [20:22] Conversations have a magnetic quality to them. It draws people together and surprises people.  [22:02] If you don't like small talk…stop having it. When you take an interest in other people they reveal interesting stuff and take an interest in you.  [24:18] Take an interest in another person - that is how you have good conversations.  [26:26] If you care about somebody then you ask them questions that matter to them. Treat other people like they are good friends.  [28:09] When people imagine having a meaningful conversation with a stranger, they think the other person is not going to want to hear about it or care about it. When they get into it and open up to each other it generally goes way better than people expect.  [29:56] Having a culture where people are open, honest, and willing to engage and connect with one another, they feel connected to the place because they are connected to each other is the kind of culture that every organization wants to have and helps get the job done.  [31:56] People's reluctance to reach out and engage with others is exactly the kind of barrier that organizations would want to get rid of.  [33:38] The things that basic psychology has to teach people in business is the same thing we have to teach people in their everyday lives.   [36:02] If you are bringing people into your organization, think about interviewing with your culture in mind.  [38:46] When you make connection activities routine, common, easy, and part of the habits so people aren't thinking about it, you design it with the context so it just happens this way that is how they spread through organizations and you sustain them.  [41:30] Often organizations don't choose to make these types of opportunities a priority.   [43:52] Typing and texting lack the emotion and the thinking behind those words that you get from a person's voice.  [45:32] Share kind thoughts with other people.  [46:35] Think about somebody you feel grateful to and write them a note. Try to connect with a stranger. [49:17] Melina's closing thoughts [50:36] Take the time for real human connections, even small ones each day and see what happens.  Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Join the BE Thoughtful Revolution – our free behavioral economics community, and keep the conversation going! Learn and Support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: Mindwise, by Nick Epley Nudge, by Richard Thaler & Cass Sunstein Get It Done, by Ayelet Fishbach Both/And Thinking, by Wendy Smith & Marianne Lewis Happier Hour, by Cassie Holmes Connect with Nick:  Nick's Website Top Recommended Next Episode: Vulnerability Loops (ep 229) Already Heard That One? Try These:  Get It Done: Surprising Lessons from the Science of Motivation with Ayelet Fishbach (ep 186) How to Make 2023 Your Best Year Ever with Ayelet Fishbach and Cassie Holmes (ep 249) NUDGES & Choice Architecture (ep 35) Herding (ep 19)  Focusing Illusion (ep 89) The Brainy Benefits of Gratitude (ep 236) You Have More Influence Than You Think, Vanessa Bohns (ep 197) Both/And Thinking with Dr. Wendy Smith (ep 261) Herding (ep 19)  The Power of Us with Dr. Dominic Packer (ep 178) Using Behavioral Science to Build Connections, an interview with Jon Levy, author of You're Invited (ep 150) Reciprocity: The Amazing Power of Giving (ep 238) Only 1% of People Blow the Whistle at Work—How to Fix That, with Nuala Walsh (ep 153) Habits (ep 256) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter Undersociality: miscalibrated social cognition can inhibit social connection Why Your Social Life Is Not What It Should Be Go Ahead, Ask for Help. People Are Happy to Give It. You Should Actually Send That Thank You Note You've Been Meaning to Write Small talk is boring. Our research shows how you can do better. The Unexpected Power of Random Acts of Kindness

Today's episode is all about herding. We humans are a herding species, just like cows and sheep and guppies, and this has a big impact on our behavior. We are tribal and we look to others to help us stay safe and make good decisions. Or, at least, what our subconscious tells us is a good decision. :) This is why things like testimonials are so important.  Herding has a dedicated chapter in my first book, What Your Customer Wants and Can't Tell You because they are so important for businesses to understand.  The reason I chose to refresh this episode is because of the guest who is joining me this coming Friday, Nick Epley. We talk about the importance of social connection and why we often don't do the things that will help us to be happier because we perceive them as being uncomfortable or awkward or against the social norms in the moment.  In the business context, imagine how much value could come from having a simple chat with your colleagues or people at a conference. Most people probably stick to their groups where they are already comfortable and don't strike up a conversation, but what could happen if you did? There is a lot of value in breaking from the herd and having that conversation, even for less than a minute, which we will talk about more on Friday when episode 265 with Dr. Nick Epley comes out. And as you listen today, I encourage you to reflect on all the times you thought about striking up a conversation or asking a question and didn't. What aspects of herding made you feel like you shouldn't and what can you do in the future to engage with others more? It is valuable for you both professionally and personally, I promise. Show Notes: [00:39] Today's episode is all about herding. We humans are a herding species, just like cows and sheep and guppies, and this has a big impact on our behavior. [02:21] In the business context, imagine how much value could come from having a simple chat with your colleagues or people at a conference. [04:07] Humans herd in the same way as other species for most of the same reasons. The main reason animals herd is for protection.  [05:41] Herding is in our nature.  [08:02] Herding helps us learn by observation. Watching where others go and following the group keeps you safe.  [09:38] As humans have evolved, herding behavior has not always served us well. Herding is there to protect individuals, not the group or a complex society as a whole.  [11:41] We choose restaurants by online reviews and crowdedness. We think the people must know something we don't.  [12:58] People are more likely to leave tips when others have done it.   [15:51] Herding mentality is much more likely to come out when people feel vulnerable or are unsure of themselves.    [17:23] It is better to be conventionally wrong than unconventionally right.  [18:58] Studies have shown that up to 75% of participants will give an answer they know is wrong to go with the group.  [21:07] When everyone follows the herd and doesn't take the time to do their own research stocks or companies get artificially inflated by the confidence of others.   [23:42] Crypto is absolutely impacted by the herd mentality.  [24:16] Always beware if your brain is making you feel anxious to take steps and do something just because everyone is doing it or having your FOMO triggered in a way that makes you want to do less research before investing your time, energy, or other resources.   [27:48] People like to be part of the group and this is increased when the other people in the group are comparable and more like you.  [28:14] Whatever your business does, you are in the business of solving problems. The only reason people buy anything is to solve a problem.  [30:52] Being in a group makes us feel safe and happy because of this release of oxytocin. When we are not part of the group, our brains do whatever they can to get that bliss feeling back by seeking out more group relationships to help us feel safe and warm.  [33:28] while we can't change our natural tendency to herd, you do have options to change your behavior.  [34:28] Understanding what will trigger herd mentality in your customers for both good and bad can help you to message better and more effectively.  [36:52] If you really care about starting a movement, have the courage to follow and show others how to follow. When you find a lone nut doing something great, have the guts to be the first one to stand up and join in.  [37:09] Melina's closing thoughts [40:52] Be thoughtful with the numbers you put out into the world, and consider the herding implications for what you want people to do in the long run. [41:59] Consider how social norms and herding instincts may keep you from having conversations with other people.  Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Join the BE Thoughtful Revolution – our free behavioral economics community, and keep the conversation going! Learn and Support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: Influence, by Robert Cialdini What Your Customer Wants and Can't Tell You, by Melina Palmer How Customers Think, by Gerald Zaltman The Power of Us, by Jay Van Bavel and Dominic Packer You Have More Influence Than You Think, by Vanessa Bohns Top Recommended Next Episode: Social Proof (ep 87) Already Heard That One? Try These:  Framing (ep 16) Priming (episode 18) Get Your D.O.S.E. of Brain Chemicals (ep 123) Dr. Robert Cialdini and the (Now!) 7 Principles of Persuasion (ep 157) Unity (ep 216) The Power of Us with Dr. Dominic Packer (ep 178) You Have More Influence Than You Think, Vanessa Bohns (ep 197) Unlocking The Secrets Of The Brain (ep 1) Unlocking the Power of Numbers (ep 17) Availability Bias (ep 15) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter  Poll: Despite Record Turnout, 80 Million Americans Didn't Vote. Here's Why 6 in 10 Americans don't have $500 in savings Presidential Election Voting  Human Herding: How People are Like Guppies The Unwisdom of Crowds Herding, social influence and economic decision-making: socio-psychological and neuroscientific analyses Herd behavior in consumers' adoption of online reviews Which restaurant should I choose? Herd behavior in the restaurant industry Watch These Awkward Elevator Rides From an Old Episode of Candid Camera Herding Behavior in Social Media Networks in China Herd Instinct Warren Buffett explains one thing people still don't understand about bitcoin Herding behavior in cryptocurrency markets Science Of Persuasion Oxytocin The Brain and the Herd Mentality How to Start a Movement Derek Sivers

In today's conversation, I am joined by Gina Bianchini, author of the book Purpose: Design a Community and Change Your Life. She's also the CEO and Founder of Mighty, where creators, entrepreneurs, and brands build digital communities and courses with cultural software. Myself included -- the BE Thoughtful Revolution moved to Mighty Networks in 2021. In 2019, Gina launched the Community Design™ Masterclass, where over 8,000 people have learned how to build a community so valuable you can charge for it, and so well-designed it essentially runs itself. Before Mighty, she was the CEO and co-founder of Ning, a pioneering global platform for creating social networks she started with Marc Andreessen in 2004. She has been featured in Fast Company, Wired, Vanity Fair, Fortune, Wall Street Journal, Bloomberg, and The New York Times. She has appeared on CNBC, CNN, and Charlie Rose. She is a wealth of knowledge and I know you will enjoy this conversation as much as I did.  Show Notes: [00:43] In today's conversation, I am joined by Gina Bianchini, author of the book Purpose: Design a Community and Change Your Life. [03:00] Gina shares about herself, her background, and how she found herself in this space. [04:05] Mighty is a software platform for people to create new digital cultures around mastering something interesting and important together.  [06:15] Gina uses her time, talent, and focus to help people learn to live an extraordinary life.  [07:50] Social networks are where we are making connections and building real relationships between people. The network gets more valuable to us with each person that joins and contributes.   [08:55] Social media is about building an audience or a following. The goal is to build the biggest audience possible.  [10:56] This shift from social networks to a world where we are passive consumers of content as opposed to all the things that allow us to build new and interesting digital cultures.  [13:46] Across the board we are not happy and less happy the more time we spend in this system. The average American spends 3 ½ hours a day on social media platforms and report fewer friends and less happiness than 20 years ago.  [15:48] We are happiest where we can play, connect, and have flow.  [18:31] A network effect is a system where, when someone joins, that new person creates more value for everybody else in the network. [19:47] The new member is able to get a lot more value from your community because of the contributions other members are making (and they add value for everyone else).  [21:40] It is so much better for us to play the role of host which is less work and more valuable for everyone involved and also feeds and scales the system.  [24:26] We are constantly shifting through our different identities and having the support and finding others like you is so fulfilling.  [27:17] We get better rewards and better returns with less risks. The same is true for how we spend our time.  [30:07] The highest order is how are you helping other people reach their fullest potential. We need to play the role of helping other people become the hero. [31:40] The role of host is the most important and will continue to be the most valuable role any of us can play in our professional, personal, or social lives through this decade and decades to come.   [33:24] A tiny change in the question can change your direction drastically.  [35:41] People pay attention to what they pay for.  [37:57] We need to build our future story. Gina's Purpose 30 model is 30 minutes, 30 days, with 6 questions (she shares all 6 in the conversation). You have a blank canvas to create the future you want. [40:12] It is very different to spend your time thinking about what is possible and what is positive than the negative thoughts.  [41:04] True meaning and true impact come from how you have helped others realize their fullest potential as well.  [43:00] It is about clearing your mind so that you can wander and explore.  [45:00] Melina's closing thoughts Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Join the BE Thoughtful Revolution – our free behavioral economics community, and keep the conversation going! Learn and Support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: Purpose, by Gina Bianchini A More Beautiful Question, by Warren Berger The Power of Us, by Jay Van Bavel & Dominic Packer You're Invited, by Jon Levy The Fun Habit, by Mike Rucker Connect with Gina:  Gina's Website Gina on LinkedIn Gina on Twitter Top Recommended Next Episode: Network Effect (ep 262) Already Heard That One? Try These:  The Brainy Benefits of Gratitude (ep 236) Celebrate! It's More Important Than You Think (ep 80) Framing (ep 16) Questions or Answers (ep 4) A More Beautiful Question with Warren Berger (ep 200) The Power of Us with Dr. Dominic Packer (ep 178) Herding (ep 19)  Using Behavioral Science to Build Connections, an interview with Jon Levy, author of You're Invited (ep 150) Confirmation Bias (ep 260) The Fun Habit with Mike Rucker (ep 251) The Power of Story, an Interview with Dr. Michelle Auerbach (ep 145) Get Your D.O.S.E. of Brain Chemicals (ep 123) Friction - What It Is And How To Reduce It, with Roger Dooley (ep 72) Solving Modern Problems with a Stone Age Brain (ep 237) The Truth About Pricing (episode 5) Habits (ep 256) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter 

In this episode we look at the science of sync and the spread of fads. There is a remarkable beauty to synchrony. Our brains wouldn't exist without millions of neurons firing in step and our hearts wouldn't pump without a coordinated action of million of little heart cells. Synchronizing with with others allows us has allowed us accomplish everything we have so far. But, we're going to see what happens when synchrony goes wrong. How, it can tear us apart but also bring us back together.  Dr. Daniel Abrams will walk us through the science of synchrony and the tipping point that sets it off. This tipping point is can help us understand how viruses and ideas spread. Dr. Dominic Packer shares what types of things go viral and we explore some possible solutions to the toxicity that spreads through out networks. If you like what you hear, please share and subscribe - it means a lot! You can find us at www.tethered-minds.com

Today's episode is all about confirmation bias. My oh my, what an important topic when it comes to applying behavioral science to life and work. You have likely heard the term “confirmation bias” before, whether you heard this episode when it first aired back in May of 2020 or not, as this is one of those concepts that gets thrown around a bit. It is easy to understand on the surface, but the depth of its importance and impact isn't always realized.  Because our brains function largely on predictability and a love for the status quo, confirmation bias is part of our lives and work constantly. Did you know that whether or not you believe someone is difficult or easy to work with, can determine whether or not they are easy or difficult to work with? Kids' performance in school has been found to be tied to the way a teacher was told about them more than on their starting academic ability. Your view of your team or a project or a process can all be a filter that your confirmation bias either uses for good or to keep you stuck.  Now, in case you are wondering why I chose to refresh this episode today, it is because of the interview coming up on Friday with Wendy Smith about her book Both/And Thinking which will change your life. It is so good and fantastic. Because of that conversation, it felt like the best thing we could talk about today to set the stage is confirmation bias. As you listen today, think about what your biases are and where you have an “either/or” mindset. Our world is not one of binary choices. There are many opportunities in the both/and space that businesses can benefit from embracing and updating your filters to be set up for them is going to make such a difference. So, keep that in mind as you listen today. Show Notes: [00:39] Today's episode is all about confirmation bias. [01:16] Confirmation bias is part of our lives and work constantly. [03:25] In its most basic form confirmation bias comes down to our brain's desire to be correct and the subconscious filter deciding what gets through and stored and what gets ignored.  [03:59] The subconscious brain can do 11 million bits of information per second. The conscious brain can only do 40 bits.  [05:44] Stereotypes do go hand and hand with confirmation bias and many of these are taught to us intentionally or not when we are very young. [07:28] The four main ways you will see confirmation bias are: 1) not seeking out objective facts, 2) interpreting information to support your existing belief, 3) only remembering details that upheld your belief, and 4) ignoring information that challenges your belief.  [10:33] Studies have shown that seeing facts from an opposing side that contradicts what you believed going in actually has the opposite effect of what they should and can make people double down on their previous beliefs. (This is known as the backfire effect.) [11:18] You are going to seek out information that supports your beliefs and be more likely to believe, remember, and share those items that support your belief. You are also likely to attribute things to beliefs that aren't necessarily true.  [14:01] This reinforcing tendency is because of illusory correlation which is when we overestimate the relationship between two items to reinforce our biases even when little or no relationship exists.  [15:49] We humans are pretty bad listeners by nature because our brains are processing so much information at any given time.  [18:42] It is important to not start the conversation with a predetermined recommendation before they have had a chance to tell you about their situation. Most everyone should have at least two options.  [21:35] We can inadvertently talk people out of something they have chosen to get if we aren't careful.   [23:24] Confirmation bias doesn't have to be a bad thing and it can very much work to your advantage in life and business.  [24:07] Your conscious brain has limited capacity and you can't do everything so don't waste the effort on little unimportant beliefs.  [27:17] People who have been injured will often see themselves as victims, especially while they are dealing with all the legal stuff. Many people have a big improvement when their cases are settled because they are able to get out of that victim mindset. This is confirmation bias in action. [28:24] You can change the belief that has been holding you back if you are willing to put in a little effort.  [29:46] Melina's closing thoughts [30:40] You need to change YOU before trying to change them. [33:19] Try and find a real human connection point that can help you to get away from just seeing them as “that difficult team member.”  Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Join the BE Thoughtful Revolution – our free behavioral economics community, and keep the conversation going! Learn and Support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: A More Just Future, by Dolly Chugh Both/And Thinking, by Wendy Smith and Marianne Lewis What Your Employees Need and Can't Tell You, by Melina Palmer Influence, by Robert Cialdini You Have More Influence Than You Think, by Vanessa Bohns Top Recommended Next Episode: Vulnerability Loops (ep 229) Already Heard That One? Try These:  Framing (ep 16) A More Just Future, with Dr. Dolly Chugh (ep 247) IKEA Effect (ep 112) Reciprocity: The Amazing Power of Giving (ep 238) Priming (episode 18) Unity (ep 216) Dr. Robert Cialdini and the (Now!) 7 Principles of Persuasion (ep 157) The Power of Us with Dr. Dominic Packer (ep 178) The Most Important Step in Applying Behavioral Economics: Understanding the Problem (ep 126) Focusing Illusion (ep 89) Get Your D.O.S.E. of Brain Chemicals (ep 123) Decision Fatigue (ep 132) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter  How to Effectively Combat Confirmation Bias with Melina Palmer Texas A&M Certificate program Check out the Master Your Mindset Mini-Course

In today's conversation, I am joined by Dr. Dolly Chugh. Dolly is a social psychologist and management professor at the New York University Stern School of Business where she teaches MBA courses in leadership and management. Dolly is well-known for her teaching and facilitation skills. She was one of six professors chosen from thousands at New York University to receive the Distinguished Teaching Award in 2020 and one of five to receive the Dr. Martin Luther King Jr. Faculty Award in 2013. Dolly's research focuses on “bounded ethicality,” which she describes as the “psychology of good people.” Her work has been published in leading psychology, economics, and management journals, and cited by many books and authors. Prior to becoming an academic, Dolly worked at Morgan Stanley, Merrill Lynch, Sibson and Company, Scholastic, and Time Inc. Dolly attended Cornell University where she majored in psychology and economics for her undergraduate degree and Harvard University for her MBA and Ph.D. As you will hear in the episode, this is a really personal one for me that hits home for a reason that I haven't really talked about much on the show. Hopefully, it is well received and you understand why I brought it up today, and why I intend to talk about it more in the future. Show Notes: [00:43] In today's conversation, I am joined by Dr. Dolly Chug. Dolly is a social psychologist and management professor at the New York University Stern School of Business where she teaches MBA courses in leadership and management.   [02:54] This is a really personal one for me that hits home for a reason that I haven't really talked about much on the show.  [04:35] Dolly shares about herself, her background, and her work. She is currently a professor. Her research focuses on the psychology of good people.  [06:36] People didn't understand how her double majors went together but they were both about human behavior.   [09:19] She shares how her book, A More Just Future came about. [12:20] After reading the Little House on the Prairie series with her children, on a family trip to visit the area she had many realizations about the history and time period. She pushed it aside at the time, but it kept coming up down the road.  [13:45] She decided she wanted to better understand our relationship with our past as well as our emotional relationship with our country. She wanted to leverage what social psychologists and other social scientists know to offer us tools so we just don't push them aside.  [16:09] We see the past as farther away and blurrier than the future.  [17:12] Understanding today requires me to understand yesterday. [19:44] When we are in a hot emotional state we are more action-oriented.  [21:40] Our minds unconsciously invest in the status quo even when it doesn't benefit us. It protects the default.  [23:08] On almost every meaningful outcome that you can think of there is a racial disparity in the United States.  [24:22] Our brains will justify the systems around us. That is the system justification theory or what she calls the “Good Guys Win Mindset.” It leads us to accept things as they are. [26:23] The cognitive task of accepting that two contradictory statements can both be true is incredibly important.  [28:13] The paradox mindset is a really powerful tool that we can use when we are trying to understand all these contradictions in our past and present.  [29:27] What is the one little thing you can do right now that might be the spark of something new and being able to make that change?  [30:07] The book was a very deep personal journey for Melina. She shares more about her journey (and that of her family) being Alaska Native (Tlingit and Tsimshian).  [32:19] The past isn't that far away.  [33:18] There are a lot of ways that the past spills into the present through our word, our beliefs, and our trauma.  [35:52] Melina shares how important preserving her native culture is for her and what she is doing with her son to preserve their culture.  [37:25] Dolly's book has helped Melina to take steps forward in preserving the culture instead of letting it simmer in her own mind.  [39:21] We all have some family history that we either cherish, don't know, or are embarrassed by. Understanding how that lives in the present is very interesting and we absolutely bring that to work with us.  [42:02] Check out Dolly's newsletter, Dear Good People.   [43:24] Melina's closing thoughts Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Join the BE Thoughtful Revolution – our free behavioral economics community, and keep the conversation going! Learn and Support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: A More Just Future, by Dolly Chugh Both/And Thinking, by Wendy Smith & Marianne Lewis How to Change, by Katy Milkman The Person You Mean To Be, by Dolly Chugh How Minds Change, by David McRaney Connect with Dolly:  Dolly's Newsletter Dolly on LinkedIn Dolly on Twitter Top Recommended Next Episode: Past, Present, and Future Biases (ep 246) Already Heard That One? Try These:  How To Change, an interview Dr. Katy Milkman (ep 151) Only 1% of People Blow the Whistle at Work—How to Fix That, with Nuala Walsh (ep 153) Time Discounting (ep 51) Status Quo Bias (ep 142) The Power of Us with Dr. Dominic Packer (ep 178) The Power of Story, an Interview with Dr. Michelle Auerbach (ep 145) Confirmation Bias (ep 102) Vulnerability Loops (ep 229) How Minds Change with David McRaney (ep 210) Focusing Illusion (ep 89) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter  Ketchikan: Our Native Legacy

In this episode we explore how our group identities shape how we see the world with Dr. Dominic Packer. Lawyer and Author Asma Uddin walks us through how this science is applied in her own work fighting for religious liberty. Mussab Ali shares his experiences with his muslim identity following the morning he watched the twin towers fall from his bedroom window. If you like what you hear, please share and subscribe - it means a lot! You can find us at www.tethered-minds.com

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In today's conversation, I am joined by Dr. Tessa Misiaszek, coauthor of Branding That Means Business. Tessa is an instructor with Harvard Professional Development Programs, as well as a Professor at Hult International Business School. She brings extensive experience developing human capital strategies to improve business communications. Previously she served as CEO of Empathetics, Inc. – a company that developed empathic communications training for healthcare professionals, and she is currently the Head of Research for Korn Ferry. She is also one of the hosts of The Happy At Work Podcast, which I was honored to be a guest on recently discussing my book, What Your Employees Need and Can't Tell You. Today, Tessa is here discussing her new book, Branding that Means Business, which she co-authored with Matt Johnson, who was on the show two weeks ago talking about the customer side of branding. Today, Tessa and I look a little more on the employee side of things and how much that matters for brands. Listen in to learn more. Show Notes: [00:43] In today's conversation, I am joined by Dr. Tessa Misiaszek, coauthor of Branding That Means Business. [02:41] Tessa shares about herself and the work she does.  [04:06] Tessa met Matt in England and they had an argument about empathy. [06:06] Her debate with Matt was if empathy had a scaling issue and if empathy can deplete you as a person.  [08:13] Tips for working with a co-author? If you go into business or create a start-up with a partner it is like a marriage. If it goes bad, it can go really bad. You want to make sure you have the right partner at the onset.  [11:04] Today we are going to talk about the internal functioning of marketing, branding, and culture.  [11:45] The function of marketing is value creation.      [13:45] A brand is not marketing. A brand is an asset to your marketing strategy. [16:17] Authenticity needs to tie through everything and the outward messaging to customers matters.   [18:41] At the end of the day it is the transparency that builds trust and once consumers have trust that you are doing what you say you are they are more likely to be loyal and forgiving if something happens.  [22:05] The more empathy you can have for the way that your consumers live their lives and think about how your product and service are integrated into the way they live their lives that will allow you to build a more authentic brand connected to them.  [23:42] Brand is really the great differentiator today.   [26:42] Empathizing with the customers is crucial.  [29:00] As a brand you can't be all things to all people so don't try to be.  [29:49] Companies are only as good as the people that run them. Being able to really connect that purpose to the employee organization and culture that you develop within the company is very important.   [31:50] Mission and values are just the beginning. Next, you have to think about the infrastructure and operations.  [33:54] Zappos worked on creating and building a culture that really engaged the employees and then delivered on that and drive everything about the company.  [35:28] Melina shares Zappos' ten core values. Tessa recommends that start-ups start with five unique authentic values. [37:14] If we all say we have the best service then nobody has the best service unless you are really living that. It is not enough to just say it, you have to show it.  [40:09] Values are not just words on a board. You have to think about how these values will evolve over time. To stay true to that as a company you have to continue to innovate based on those values.  [42:50] There should be an inventory once a year of company values.   [44:35] Tessa's podcast Happy At Work talks about organizational culture, employee engagement, and how to create a positive workplace environment.   [45:09] Melina shares her closing thoughts.  [46:03] Your brand promise may not be the same as your core values...and even if you don't have something written out anywhere (yet) or aren't really living those days in and day out (yet) consider this an opportunity to look at those and see how you can be doing better. Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Join the BE Thoughtful Revolution – our free behavioral economics community, and keep the conversation going! Learn and support The Brainy Business: Check out and get your copies of Melina's Books.  Get the Books Mentioned on (or related to) this Episode: Branding That Means Business, by Matt Johnson and Tessa Misiaszek Blindsight, by Matt Johnson and Prince Ghuman What Your Employees Need and Can't Tell You, by Melina Palmer The Speed of Trust, by Stephen M.R. Covey Delivering Happiness, by Tony Hsieh Connect with Tessa:  Tessa on LinkedIn Tessa on Twitter The Happy At Work Podcast Top Recommended Next Episode: Branding That Means Business with Matt Johnson (episode 231) Already Heard That One? Try These:  Neuroscience and Psychology in the Business World, An Interview with Matt Johnson  (episode 160) Why We Like the Things We Like, with Prince Ghuman, coauthor of Blindsight (episode 172) Introducing Kwame Christian and How to Use the Compassionate Curiosity Framework for Difficult Conversations (episode 107) What is Value? (episode 234) How to create a brainy brand (episode 230) That Time I Went Viral… with Dr. Daniel Crosby (episode 212) Reciprocity (episode 23) The Speed and Economics of Trust, an Interview with Stephen M.R. Covey (episode 148) IKEA Effect (episode 112) The Power of Us with Dr. Dominic Packer (episode 178) Bikeshedding (episode 99) Time Discounting (episode 51) Other Important Links:  Brainy Bites - Melina's LinkedIn Newsletter  Korn Ferry Empathy Company Zappos 10 Core Values Embracing Change: Melina's Episode on The Happy At Work Podcast Automatic Effects of Brand Exposure on Motivated Behavior: How Apple Makes You “Think Different”

Recommend this show by sharing the link: pod.link/2Pages Keep this between us, but I have an offer for you. There's this thing called the Insiders Club; it's amazing and exclusive, and the other people who are a part of it are truly extraordinary, like you. We don't let anybody in–it's invite only, and the invites are rare … This doesn't really exist, but it's tempting to be an insider, isn't it?  Actually, even though you're not in the Insiders Club, you already are an insider. You belong to certain groups that have rules to keep people in, and others out. So, just as you're already an insider, you're already an outsider, too. My question is: What are you doing to create insiders, and to mitigate the pain of being an outsider?  Dominic Packer is a Professor of Social Psychology who studies how groups shape our identities, decisions, and our lives. He teaches at Lehigh University, and he's recently co-authored a book, The Power of Us, with a fellow psychology professor, Jay Van Bavel. Get‌ ‌book‌ ‌links‌ ‌and‌ ‌resources‌ ‌at‌ https://www.mbs.works/2-pages-podcast/  Dominic reads ‘Experiments in Ethics' by Kwame Appiah. [reading begins at 15:48]  Hear us discuss:  “I think you can be both with and against.” [8:47] | The practice of effective dissent: “If you're dissenting for the good of the group, your goal is to persuade.” [9:52] | The evolution of social identity over the last decade. [21:20] | Managing and navigating identity politics: “Power has always been held by those who had identities.” [24:41]

Cognitive dissonance is  the extremely uncomfortable feeling we get when we face new information that we know to be true but doesn't align with our identities or beliefs.   The alarming things about cognitive dissonance is the lengths we will go to to preserve our identity rather than face a new reality.   In this episode, I chat with Dominic Packer, a professor of psychology at Lehigh University, who along with his friend and colleague, Jay Van Bavel, an associate professor of psychology and neural science at New York University, co-authored the book The Power of Us: Harnessing Our Shared Identities to Improve Performance, Increase Cooperation, and Promote Social Harmony.   Dominic and I discuss how ignoring information we know to be true simply because it doesn't align with our chosen group's identities leads to polarization, distrust, and a rush to wall-off and create a harmonious bubble of groupthink, and ways we can counteract such things.   Check out the Power of Us book at https://www.powerofus.online and join Dominic and Jay's newsletter at https://powerofus.substack.com. You can follow Dominic on Twitter at https://twitter.com/dominicpacker_.

How can organisations overcome silos? What impact do group dynamics have on leadership? Do Canadians really prefer maple syrup? In this episode James talks to Dominic Packer about the impact of group identities on behaviour and what that means for organisations and societies.

If you're like most people, you probably believe that your identity is stable. But in fact, your identity is constantly changing—often outside your conscious awareness and sometimes even against your wishes—to reflect the interests of the groups you belong to. In The Power of Us (Little Brown, Spark, 2021), psychologists Dominic Packer and Jay Van Bavel integrate their own cutting-edge research in psychology and neuroscience to explain how identity really works and how to harness its dynamic nature to: - Boost cooperation and productivity - Overcome bias - Escape from echo chambers - Break political gridlock - Foster dissent and mobilize for change - Lead effectively - Galvanize action to address persistent global problems Along the way, they explore such seemingly unrelated phenomena as why a small town in Germany spent decades divided by shoes, why beliefs persist after they are disproven, how working together synchronizes our brains, what makes selfish people generous, why effective leaders say “we” a lot, and how playing soccer can reduce age-old conflicts. Understanding how identity works allows people to take control, moving beyond wondering, “Who am I?” to answer instead, “Who do I want to be?” Packed with fascinating insights, vivid case studies, and a wealth of pioneering research, The Power of Us will change the way you understand yourself—and the people around you—forever. Matthew Jordan is a university instructor, funk musician, and clear writing enthusiast. He studies the history of science and technology, driven by the belief that we must understand the past in order to improve the future. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/new-books-network

If you're like most people, you probably believe that your identity is stable. But in fact, your identity is constantly changing—often outside your conscious awareness and sometimes even against your wishes—to reflect the interests of the groups you belong to. In The Power of Us (Little Brown, Spark, 2021), psychologists Dominic Packer and Jay Van Bavel integrate their own cutting-edge research in psychology and neuroscience to explain how identity really works and how to harness its dynamic nature to: - Boost cooperation and productivity - Overcome bias - Escape from echo chambers - Break political gridlock - Foster dissent and mobilize for change - Lead effectively - Galvanize action to address persistent global problems Along the way, they explore such seemingly unrelated phenomena as why a small town in Germany spent decades divided by shoes, why beliefs persist after they are disproven, how working together synchronizes our brains, what makes selfish people generous, why effective leaders say “we” a lot, and how playing soccer can reduce age-old conflicts. Understanding how identity works allows people to take control, moving beyond wondering, “Who am I?” to answer instead, “Who do I want to be?” Packed with fascinating insights, vivid case studies, and a wealth of pioneering research, The Power of Us will change the way you understand yourself—and the people around you—forever. Matthew Jordan is a university instructor, funk musician, and clear writing enthusiast. He studies the history of science and technology, driven by the belief that we must understand the past in order to improve the future. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/sociology

If you're like most people, you probably believe that your identity is stable. But in fact, your identity is constantly changing—often outside your conscious awareness and sometimes even against your wishes—to reflect the interests of the groups you belong to. In The Power of Us (Little Brown, Spark, 2021), psychologists Dominic Packer and Jay Van Bavel integrate their own cutting-edge research in psychology and neuroscience to explain how identity really works and how to harness its dynamic nature to: - Boost cooperation and productivity - Overcome bias - Escape from echo chambers - Break political gridlock - Foster dissent and mobilize for change - Lead effectively - Galvanize action to address persistent global problems Along the way, they explore such seemingly unrelated phenomena as why a small town in Germany spent decades divided by shoes, why beliefs persist after they are disproven, how working together synchronizes our brains, what makes selfish people generous, why effective leaders say “we” a lot, and how playing soccer can reduce age-old conflicts. Understanding how identity works allows people to take control, moving beyond wondering, “Who am I?” to answer instead, “Who do I want to be?” Packed with fascinating insights, vivid case studies, and a wealth of pioneering research, The Power of Us will change the way you understand yourself—and the people around you—forever. Matthew Jordan is a university instructor, funk musician, and clear writing enthusiast. He studies the history of science and technology, driven by the belief that we must understand the past in order to improve the future. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/psychology

If you're like most people, you probably believe that your identity is stable. But in fact, your identity is constantly changing—often outside your conscious awareness and sometimes even against your wishes—to reflect the interests of the groups you belong to. In The Power of Us (Little Brown, Spark, 2021), psychologists Dominic Packer and Jay Van Bavel integrate their own cutting-edge research in psychology and neuroscience to explain how identity really works and how to harness its dynamic nature to: - Boost cooperation and productivity - Overcome bias - Escape from echo chambers - Break political gridlock - Foster dissent and mobilize for change - Lead effectively - Galvanize action to address persistent global problems Along the way, they explore such seemingly unrelated phenomena as why a small town in Germany spent decades divided by shoes, why beliefs persist after they are disproven, how working together synchronizes our brains, what makes selfish people generous, why effective leaders say “we” a lot, and how playing soccer can reduce age-old conflicts. Understanding how identity works allows people to take control, moving beyond wondering, “Who am I?” to answer instead, “Who do I want to be?” Packed with fascinating insights, vivid case studies, and a wealth of pioneering research, The Power of Us will change the way you understand yourself—and the people around you—forever. Matthew Jordan is a university instructor, funk musician, and clear writing enthusiast. He studies the history of science and technology, driven by the belief that we must understand the past in order to improve the future. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/neuroscience

If you're like most people, you probably believe that your identity is stable. But in fact, your identity is constantly changing—often outside your conscious awareness and sometimes even against your wishes—to reflect the interests of the groups you belong to. In The Power of Us (Little Brown, Spark, 2021), psychologists Dominic Packer and Jay Van Bavel integrate their own cutting-edge research in psychology and neuroscience to explain how identity really works and how to harness its dynamic nature to: - Boost cooperation and productivity - Overcome bias - Escape from echo chambers - Break political gridlock - Foster dissent and mobilize for change - Lead effectively - Galvanize action to address persistent global problems Along the way, they explore such seemingly unrelated phenomena as why a small town in Germany spent decades divided by shoes, why beliefs persist after they are disproven, how working together synchronizes our brains, what makes selfish people generous, why effective leaders say “we” a lot, and how playing soccer can reduce age-old conflicts. Understanding how identity works allows people to take control, moving beyond wondering, “Who am I?” to answer instead, “Who do I want to be?” Packed with fascinating insights, vivid case studies, and a wealth of pioneering research, The Power of Us will change the way you understand yourself—and the people around you—forever. Matthew Jordan is a university instructor, funk musician, and clear writing enthusiast. He studies the history of science and technology, driven by the belief that we must understand the past in order to improve the future. Learn more about your ad choices. Visit megaphone.fm/adchoices

We speak with Dr. Dominic Packer, Professor of Psychology at Lehigh University on a new book he co-authored called “The Power of Us – Harnessing our shared identities for personal and collective success” as well as: - The definition of “social identities,” and how they influence your behavior - One big factor that is driving political polarization - How to practice “transformational leadership” - Why understanding social identities is a critical part of tackling the big challenges that humanity faces like inequality, climate change and threat to democracy.

We all have an inherent need to belong. And the groups we feel part of actually shape our behavior, more than we realize. They influence how we navigate the world and the way we relate to each other. In an increasingly polarized landscape, our social identities are often collapsed into a single dimension; Republican or Democrat, Brexit Leaver or Brexit Remainer. But our identities are multifaceted. And if we unpeel the complex layers of our identities, we reveal more commonalities than differences. Exposing that can be a powerful and unifying force. The Power of Us is an incredible new book, showcasing the potential we have when we harness our shared identities. In this episode, Dominic Packer, who co-authored the book alongside fellow researcher Jay Van Bavel, gives us a glimpse into their revolutionary new understanding of identity, and how our groups have a powerful influence on our feelings, beliefs, and behaviors.  We also learn how these shared identities can inspire personal change and social movements. “Our social identities end up shaping a lot of how we navigate the world, a lot of our feelings about the world and how we relate to each other.” ~ Dominic Packer If you enjoy Behavioral Grooves podcast, please leave us a quick review on your podcast platform. It really helps other listeners to find our content. You can also become a mega-fan by contributing to Behavioral Grooves through Patreon. Thank you! Topics  (3:28) Welcome and speed round questions. (9:16) How polarization is collapsing our identities into a single dimension. (11:36) How priming a particular part of your identity can change how you think. (14:59) Does the 24 hour news cycle constantly remind us of our political identity? (17:26) Who is The Power Of Us written for? (18:55) Why were the Minimal Group Studies so important to understanding group identities? (24:59) Who is most likely to dissent from a group? (28:22) In-group love is not inherently the same as out-group hate. (31:39) What factors lead to out-group hate? (33:41) What steps can create more cohesion between groups? (36:07) Why did the COVID-19 pandemic cause division and not unity? (44:55) How music can make you feel part of a group and reinforce your identity. (54:54) Grooving Session discussing what we have learnt about our own social identities.  Links “The Power of Us: Harnessing Our Shared Identities to Improve Performance, Increase Cooperation, and Promote Social Harmony” by Jay J. Van Bavel PhD, Dominic J. Packer PhD: https://amzn.to/3BsmzF6  Henri Tajfel: https://en.wikipedia.org/wiki/Henri_Tajfel  Oprah Winfrey “Discrimination Exercise” show: https://www.youtube.com/watch?v=IJ1PGDEKaqs  Jane Elliott: https://en.wikipedia.org/wiki/Jane_Elliott Musical Links  Treble Charger “American Psycho”: https://www.youtube.com/watch?v=JZqCwEgOv1k  Green Day “Time of Your Life”: https://www.youtube.com/watch?v=CnQ8N1KacJc Nirvana "Smells Like Teen Spirit": https://www.youtube.com/watch?v=hTWKbfoikeg  Dave Grohl, drumming solo: https://www.youtube.com/watch?v=utYq-AIJSbg&ab_channel=painmanist 

Dominic Packer talks with Jill about the power of shared identity to impact human thought, feeling, and behavior. Learn more about your ad choices. Visit megaphone.fm/adchoices

Eugene and Charis discuss what it means to pay close attention to anything. They also talk about the benefits of tribalism. 00:10:22 Attention 00:30:37 Tribalism attending to the other by Jasmine Wang The Myth of Tribalism by Dominic Packer and Jay Van Bavel Support us at patreon.com/maekan and join our community. --- Send in a voice message: https://anchor.fm/maekanitup/message

Support us on Patreon! Can a German town be socially divided by sneakers? Or the Canadian landmass united by a beer commercial? And is US individualism more a group identity than its individualistic citizens would ever admit?  Tune into the third and final episode in our Holiday Survival Kit, Identity with All the Trimmings, featuring Psychology Professor Dominic Packer of Lehigh University for answers to these and other important questions around the topic of social identity. Dr. Packer is the co-author, along with Jay Van Bavel of NYU, of the new book, The Power of Us: Harnessing Our Social Identities to Improve Performance, Increase Cooperation and Promote Social Harmony.   We kick off the interview with Packer's retelling of the book's opening tale: how tensions (and odors) created by Van Bavel's hockey bag were erased by a life-saving intervention at an academic reception. We'll also hear Dr. Packer's thoughts on why COVID became more politically polarized in the US than any other nation.  Finally, we'll test Dr. Packer's ability to implement his research in an all-too-common (if fictionalized) role play with TPP host Rob Pease playing Dominic's anti-vax Cousin Rob. Can Dominic sway Cousin Rob toward vaccination prior to the family holiday gathering? Join us for an informative and entertaining discussion with Dr. Dominic Packer. And be prepared to discover a few things about your own identity in the process.  SHOW NOTES Our Guest Dominic Packer: Twitter, Faculty Page, Google Scholar Buy his book, co-authored with Jay van Bavel:  The Power of Us: Harnessing Our Shared Identities to Improve Performance, Increase Cooperation, and Promote Social Harmony Additional Resources Shifting attention to accuracy can reduce misinformation online (Nature) Emotion shapes the diffusion of moralized content in social networks (PNAS) Who voted for the People's Party of Canada? Anti-vaxxers and those opposed to vaccine mandates (The Conversation) I Am Not American: What can beer ads tell us about our national identity? (National Post) Where Puma and Adidas Were Like Hatfields and McCoys (Wall Street Journal) The Herd of Independent Minds: Has the Avant-Garde Its Own Mass Culture? (Commentary Magazine) WT.Social DiscussIt Find us online! Twitter: @purpleprincipl Facebook: @thepurpleprinciplepodcast Instagram: @thepurpleprinciplepodcast Our website: https://bit.ly/2ZCpFaQ Sign up for our newsletter: https://bit.ly/2UfFSja 

It's November – a month where many begin to reflect on the year and (at least here in the states) consider the things we are thankful for. It kicks off the holiday season and we may begin to think about those around us whom we may see in person or virtually this holiday. Because of that, it seemed like the perfect time to discuss The Power of Us, a new book from coauthors Dr. Jay Van Bavel and Dr. Dominic Packer.  Today, Dr. Dominic Packer is here to talk about this fantastic book and their years of research together. The insights in the book come together to help people harness their shared identities to improve performance, increase cooperation and promote social harmony. I'm guessing you can see why I chose to have this episode come out now, even though it is a couple of months after we recorded and when the book was officially released. It just seemed like the perfect time to share and help everyone to reflect upon the power of “us.” Listen to the episode now to see how this can be leveraged in your life and business... Show Notes: [00:07] In today's episode I'm excited to introduce you to Dr. Dominic Packer, coauthor of The Power of Us. [03:10] Dominic shares about himself and his background. He is a social psychologist and professor.  [06:01] The book is about group identities. The groups we belong to can become part of who we are.  [06:56] When we take on a group identity, we are very likely to be influenced by the norms of that group.  [07:59] There is a second kind of influence which is informational influence. We look to other people to see what is a sensible thing to do. The norms through those groups become a way we express those identities.  [09:36] Dominic shares about the 20 statements task.  [11:22] For many of us, some really key aspects of ourselves come from these groups. They drive a lot of the way we think of the world, the emotions we feel, and the decisions we end up making.  [13:02] During the course of a single day different aspects of a single person's identity will come in and out of focus. Our behaviors are not exactly the same at different parts of the day when we operate through these different identities. [14:52] One of the fascinating things about identity is that it is flexible, malleable, and adaptive to current circumstances.  [17:08] Group-based divisions might arise by politics, fights over resources, or major political differences.  [18:26] Groups are a tremendously useful tool for human beings. They are fundamental to our survival. Humans have succeeded by getting together.  [21:35] In many corporate situations you have different divisions and units and people confirm identities at that subgroup level. People can get a lot of sense of connection and be very motivated to do well on behalf of their subgroup.  [22:25] Identities are often multi-leveled. If you shift their focus from their lower-level identity to their higher level and especially if you create conditions where they need to work together it can bring them together.  [23:50] You need to create the conditions by which people can see themselves as part of something larger than their immediate sub-group. People need to see that there is an organizational identity.  [25:11] We need to incentivize collective identity instead of individual identities. Setting universal goals can also help.  [28:07] “Dissent is quite hard and people only do it because they care deeply about a group.”  [29:59] Both the people who are the most likely to conform to group norms most of the time are also the most likely to dissent when they see something as problematic or needing change in their group. This is because they care a lot.  [30:50] To speak out is to take a risk and to take that risk is that you need to have some level of identification and care about the group. [32:24] You do want a culture where the people that are strongly identified with the group do feel like they can speak up when they see something as problematic or see something that has the possibility of change or improvement.  [32:53] A psychologically safe environment is one where people feel comfortable speaking up and speaking out, being critical, and being divergent. They feel comfortable because they know it will be okay.  [34:03] You want an organization where your people are identified and they really value the collective goals but they are engaging with them creatively.  [35:24] If you are trying to cultivate a group where people can share their ideas and can have better ideas than you, it is really important that you don't squash them even when they are not good ideas.  [36:49] As a boss, take time to reflect on what you are good at. Validating yourself and the contributions you make to free you up to be less threatened with other people bring good things to the table as well.  [38:27] A fundamental task of a leader is to manage the social identities of the people they are leading. [39:37] As a boss you have to be careful to not engage in behaviors that differentiate you too much from the group because then you no longer seem like one of us and you are not going to be followed as energetically or enthusiastically.  [41:24] Consider how to manage this group's identity so people understand what we are collectively trying to achieve and create a level of solidarity.  [42:39] As you rise up in leadership positions it does oftentimes require a total shift in orientation.  [45:23] Melina shares her closing thoughts.  [46:02] Dissenters care so much that they are unwilling to let the little things slide that they think are reflecting badly on the whole group. They care so much that they will stand up against the herd and encourage change. [47:50] Check out Melina's Setting Brainy Goals course and shop at The Brainy Business shop for that perfect brainy gift. Thanks for listening. Don't forget to subscribe on Apple Podcasts or Android. If you like what you heard, please leave a review on iTunes and share what you liked about the show.  I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation. Let's connect: Melina@TheBrainyBusiness.com The Brainy Business® on Facebook The Brainy Business on Twitter The Brainy Business on Instagram The Brainy Business on LinkedIn Melina on LinkedIn The Brainy Business on Youtube Join the BE Thoughtful Revolution – our free behavioral economics community, and keep the conversation going! More from The Brainy Business:

We like to think of our identities as singular and stable: I'm an early riser (and will always be), or I'm a foodie (and can't imagine otherwise). But if we take a step back, we see how we not only hold multiple identities, but how many of these identities change over the course of our lives.  Remember when you were a student? Or a time when you were single? While there are some identities we can't change, like our race or birthplace, there are many that we can. It's the difference between fixating on “who I am now” and, instead, focusing on “who I want to be.” And that simple shift in mindset can make all the difference when it comes to living a happier, more meaningful life. That's what makes The Power of Us such an important book, and it's why I wanted to talk to one of the book's authors, NYU Professor, Jay Van Bavel. He and his co-author, Lehigh University Professor, Dominic Packer, share helpful ways to navigate the tremendous upsides and challenging downsides of our shared identities. Episode Links Dassler Brothers Feud Social Identity Theory Henri Tajfel 1951 Princeton-Dartmouth Football Game and Group Perception Yael Granot Leon Festinger Charismatic Leadership and Corporate Cultism at Enron Jay Van Bavel NYU Social Identity Lab https://www.powerofus.online/ Psychological Safety and Learning Behavior in Work Teams by Amy Edmondson Extraterrestrial by Avi Loeb The Team Learn more about host, Gayle Allen, and producer, Rob Mancabelli, here. Support the Podcast If you like the show, please rate and review it on iTunes or wherever you subscribe, and tell a friend or family member about the show. Subscribe Click here and then scroll down to see a sample of sites where you can subscribe.

Host Reed Galen is joined by Dominic Packer and Jay Van Bavel, Professors of Psychology and Co-Authors of the new book, The Power of Us: Harnessing Our Shared Identities to Improve Performance, Increase Cooperation, and Promote Social Harmony. They discuss how the definition of identity fits into today's society, how identity has shifted as political polarization has increased, and the effect the COVID-19 pandemic has had on the identities of both individuals and groups. Be sure to pick up The Power of Us at your favorite book retailer.

In this episode, Xavier Bonilla has a dialogue with Dominic Packer about group identities. They start the conversation by discussing his partnership with Jay Van Bavel and their reasons for writing the book. The define identity and why it is an important construct. They discuss the delineation between self and personality and discuss in-group vs. out-group constructs. They mention the concept of cooperation with group identities and mention some of the classic social psychology experiments. They talk about group identity with political polarization, optimal distinctiveness, and the importance of dissent. They also talk about the need for healthy group identities and many other topics.  Dominic Packer is a Social Psychologist, Professor and Associate Dean for Research and Graduate Programs in Arts and Sciences at Lehigh University. His main focus areas are on dissent, cooperation, and group identities. His book, with co-author Jay Van Bavel, is The Power of Us: Harnessing Our Shared Identities to Improve Performance, Increase Cooperation, and Promote Social Harmony, which can be purchased here. Their book also has a website. Twitter: @dominicpacker_

In this episode, we speak with Jay Van Bavel about all things identity. Jay is Professor at NYU and Director of the Social Identity & Morality Lab. His book "The Power of Us," co-authored with Dominic Packer, was just released on September 7th. It's a fascinating read that looks into how we can understand and harness our shared identities for personal and collective success. In this episode, we have a fun conversation with Jay about everything identity, including why we contain multitudes and how the social needs of belonging, uniqueness and status impact our identity. We also discuss how identity can be a double-edged sword, both able to spark unity and (sometimes) create division, and why bumper stickers are overrated. Relevant links Jay's website, Twitter, LinkedIn &, Instagram Book: The Power of Us Robbers Cave Experiment Support the podcast by joining Habit Weekly Pro

Wherein, Dominic Packer, Professor of Psychology at Lehigh University, joins us to discuss his new book with Jay Van Bavel THE POWER OF US Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.

Episode Notes How do groups affect our identity? Why does it take so little to form ingroups vs outgroups and create polarization? What's the truth about the IAT and biases? In this episode, we talk with Jay Van Bavel about his new book with Dominic Packer. We chat about group polarization, biases, and what we can do about it. Follow Jay on Twitter @jayvanbavel Follow Dominic on Twitter @dominicpacker_ Get a copy of The Power of Us Visit JayVanBavel.com For the interview transcript visit www.TheRewiredSoul.com/interviews Follow @TheRewiredSoul on Twitter and Instagram Support The Rewired Soul: Get books by Chris Support on Patreon Try BetterHelp Online Therapy (affiliate) Donate

Jay Van Bavel is the closest thing social psychology has to a rock star. His official title is Associate Professor of Psychology and Neural Science at New York University, and both he and his work are much beloved by young psychologists everywhere. His lab studies intergroup neuroscience, and I've found much of his research incredibly inspiring throughout the years. He's popular on Twitter, where you can follow him @JayVanBavel. In an effort to bless the world with more stellar social psychological content, Jay has published a book. It is called THE POWER OF US, and it's officially available for the reading public! Co-authored with his colleague and friend, Dominic Packer of Lehigh University, it's a perfect book for anyone who would like a state of the union on what we know about intergroup psychology and how we can leverage those insights to improve society. You can also follow Jay and Dominic on their Substack newsletter: powerofus.substack.com. Between the book, Twitter, and the newsletter, you'll FINALLY be receiving the daily recommended dose of JVB that your doctor has been hounding you about for so long. Also — if you'd like to follow along with more of my own work, you can check out the links below. Cognitive Revolution: codykommers.com/podcast My writing: codykommers.substack.com Thanks for listening!

Why do we help strangers? And why do we love revenge stories so much?  The same thing that connects those questions connects us all - bonding.There's an invisible line between groups of people - it can be a thin dotted line between acquaintances, a steel girder between mother and child, or a series of chain links between millions of people in the same country.In Part 2 of this series on fate and biology, we identify the brain chemical that plays a central role in how we bond, and explore why certain group behaviors are inevitable. --Credits:Written and produced by Gabriel Berezin.Original music and sound design by Kirk Schoenherr and additional music by Grant Zubritsky.Opening and closing music by Monuments - featuring Grant Zubritsky (bass), Robby Sinclair (drums) and Bryan Murray (saxophone), Gabriel Berezin (guitar).Editorial assistance by Melissa "Monty" Montan.Logo design by Justin Montan.Follow Fugues on Twitter and Instagram.Help us out - rate and comment on iTunes!Further reading:Part 1 of Fate and Biology: The Brain's Molotov CocktailCounting to Twelve (the ultimate funk on Sesame Street)Won't You Be My Neighbor (Mr. Rogers Documentary)Philadelphia greases light posts before 2018 Superbowl“Are we the baddies?” Aka, an existential crisis for nazis (mentioned by Inner Voice)The Science of Kindness (and oxytocin)The Neurobiology of friendshipNasal spray and oxytocin increased male cooperationThe above study debunked (in Vox)Book: Sapiens (by Yuval Noah Harari)Book: The Power of Us (by Jan Van Bavel and Dominic Packer)Paying Mentorship Forward (podcast episode for the NeuroLeadership Institute featuring Josh and Kendrick)Panel in the Vatican celebrating the St. Bartholomew's Day Massacre

Increasingly, equity is finding its way into conversations, organizations, and acronyms across the world. But there’s a lot of noise, and many misconceptions, about what equity means and how it applies to organizations. As a result, many business leaders aren’t quite sure how to define, develop, or deploy the “E” in DE&I. In Season 4’s final episode, our panel helps you reduce some of the noise by following the science. NLI's Janet Stovall, Senior Client Advisor, is joined by Dr. Michaela Simpson, Senior Researcher, and Dr. Dominic Packer, Professor of Psychology, Lehigh University. Together they provide science-informed, applicable guidance to help solve systemic inequity and increase equity.