Podcasts about work as

It's all well and good to know that you've got to produce quality content for your blog, podcast, or video show, but what should you create?  Whether you're just getting started or you've been creating content for years, coming up with ideas can be a feast or famine. Sometimes the ideas flow like water over Niagara Falls, other times it's like a dry creek bed with nothing but dust and dead fish. So how can you find the spark of inspiration? Where are the good ideas? Brainstorm Set a timer and write down every idea for content that comes to your mind. Think of questions your audience might have, mindset issues they are facing, tools that could help them, other people they want to hear from. Don't censor yourself and don't give up when you feel like you're tapped out. As Boss Mom Dana Malstaff says, “If you don't get uncomfortable, you're just making a list.” So keep writing, even if you think you've run dry. Ask Your Audience No one knows what your audience wants to hear from you more than your audience themselves! There are lots of ways to determine what people want to know. If you have an email list (which you should), you can send an email asking what they're struggling with, want to know more about, etc. You can also post on social media, do live Q&As on Facebook, use Instagram stories, etc. Revisit Your Old Content Take a look at posts or episodes you've already published and see what you can build on. This doesn't mean updating old posts – you should be doing that as an industry leader. Instead see what you can expand on with a deeper dive or a closer look. If you published a list of ideas, separate out each idea (or category) into separate posts or episodes. You can also create a more advanced version of something you've shared previously, especially as you learn more things. Industry News If it fits with your area of expertise, help keep your audience up with new ideas and trends by disseminating or distilling it for them. Some industries produce regular formal reports, but most people don't have time to read and digest them. Provide your audience with easy-to-absorb, actionable information on what's happening. Current Events Check out the news to find things that are already capturing people's attention, then connect it to your area of expertise.  Some may be directly connected, others you may have to draw a few lines and connect a few dots.  Social Media Trends Similar to current events, things that are trending on social media can be great jumping off points for your own content. Take a look at what's trending and what people are saying about it, then use your platform to give a fresh perspective or frame it in a lens that makes sense to your audience. Competitors Work Note: I don't really believe that we have competition so much as people whose zone of genius overlaps with our own. I think the word competition indicates a mindset of lack and fear. But, for lack of a better word… No, you're not going to copy anyone's ideas, but your “competitors'” work can be a great source of inspiration. What are they talking about that you can go deeper on, give a fresh perspective to, or, dare I say, do better? You obviously need to present the information in a new way and with your own unique voice, but feel free to take a cue from others in your space. Parallel Niches Similar to competitors, you can also draw inspiration from those who work with your ideal customer in a different capacity. For example, dance teachers can be inspired by athletic trainers, physical therapists, music teachers, etc. Those in skin care might connect with those in makeup, gut health, or hair care. Think about who else your ideal customer might do business with and look to them for inspiration. Just be sure to stay true to your niche to maintain your go-to-guy/gal status. Comments on Other People's Work As you're looking at things other people have posted on their blogs, shared on a podcast or YouTube, scroll down the page a bit to read the comments. Oftentimes people will ask questions related to the content or about things that weren't 100% clear to them. Those comments are an indication that people are interested in that content and also identify gaps in their knowledge… that you can fill! Google Search Autofill We all know Google knows an eerie amount about us, and pretty much everyone else. So let's harness that knowledge and use it to help us fill our bucket of ideas. Start typing in a keyword related to your business, field of expertise, or audience and see what Google suggests. Results are based on what other people are searching for and can provide inspiration and keywords to include for SEO. Tip: Google also tailors its search results based on your web activity, so use an incognito window for the most unbiased results. Keyword Tools Another option if you're curious about what your audience is searching for is to use a keyword analysis tool. Two that I recommend are Keywords Everywhere and Ubersuggest. Both are installed as extensions on Google Chrome and, when you search, will give you in-depth information about your search term, related search terms, and the popularity of that topic. Next time you find yourself wondering what to share on your blog, podcast, or video show next, try a few of these methods for unlocking your inspiration!  

Implement A Membership Site To Serve More People And Make More Money While Having More Freedom - The Key Is Knowing Your Ideal Audience   About Jennifer Dopazo Jennifer Dopazo started Candelita as a way to offer website design, brand identity, UX/UI design, and membership sites to the new entrepreneurs of the world. She is often sought out by solopreneurs desperate to get off the hamster wheel of discovery calls, blogging, writing emails, and 1-to-1 client work, so they can prioritize what truly matters to them. Jennifer believes we can all influence more people, while still spending time with those we love the most. That is one of the biggest reasons why she's pivoting her business to focus on building membership communities. The Drain When Jennifer started her business, she was working a lot, and doing all the things she saw everyone else doing. It was draining. She was doing so much work but not for the right clients. The guilt of saying no to anything that came her way, so she said yes to a lot of projects that didn't fulfill her. By not saying no to projects she didn't want to work on, she started to get burn out.   The Ideal Client As she started talking to people, she realized that the people she wanted to work with were the people that she wants to develop a relationship with and can envision having dinner with. It's a new characteristic to attach to your ideal client avatar. It's important in professional relationships to have boundaries and to align values. Have the hard conversations before you sign the client to be sure that you are aligned and have similar goals and desires to serve others. It's possible to have these conversations with the people you truly want to work with. Trying to Follow What Other People Are Doing Doesn't Work As individuals, we need to do the processes, things and work with the people that are aligned with ourselves in order to succeed.  Doing what other people are doing will not allow us to be authentic or connect with the people we want to work with or are meant to serve. When we try to mimic others, we don't feel natural and feel good about our work. Brand Identity Your brand identity is everything that represents your business outside of you as a personal brand. The elements that make you recognizable, memorable. These include your logo, your color palette, and your typography. Implement a Membership Site Jennifer realized that her skills with website design were beneficial for designing membership sites. She began testing her processes and services to see what she aligned with. By being aligned in her business and working with her ideal clients she was able to design the life she wanted. She could close her computer at the end of the day and focus on her personal life and the people she cares about. Implementing a Membership Site is Like Opening the Junk Door When thinking about narrowing the scope of your business, think about the junk drawer. There are so many things in the drawer that don't inspire you, that you don't use, that you no longer need, etc. Think of your business in the same way. Whatever doesn't fuel you or you don't feel is beneficial to your clients, stop offering it, or change it. Jennifer started focusing on memberships by doing this exercise. Building a Membership Community When is a good time to implement a membership site? Building a membership community is similar to evaluating and streamlining your processes. Be very clear on who this is for, what is the transformation you want them to experience.  Imagine a timeline, where the client is starting, and where they will be in a year. Start with what your process is today. What are you teaching people? Walk through the process with the client, from the first engagement all the way through to delivery. Doing this will help you create a framework for your membership. Think about how can you help them go through the same steps and get the same results as a group vs. 1-to-1? Create and provide the tools the clients need to accomplish this, video, PDFs, workbooks, etc. Think about how you can translate what you are already doing so that the clients can do the work at their own pace. Make sure they have enough time to do the work. Your lessons need to accommodate the client's schedule. This goes along with knowing who your ideal client is. Again, you have to know your ideal client well. Before You Implement a Membership Site, Know What Your  Clients Want? Before creating a community, ask your former and current clients what they would be interested in as far as a membership goes. Get feedback before designing and implementing so that you are answering the needs of your ideal audience. Ask the clients if they would be interested in participating in a beta run of the program. If you don't want to invest in a site for the beta program, have people join you for the videos for the duration of time you think is necessary for them to complete the program successfully. Do the program live and gather feedback. This will help you avoid frustrations. The key is to not overwhelm the members of the site. People need the time to implement the work. One of the success metrics for memberships is whether or not people implemented the work. The goal is for people to actually interact with the community, do the work and implement it. There is no magic in implementing a membership site. It comes down to how the members feel. Do they feel they have enough time to learn and do the work, or are they feeling overwhelmed? Sometimes we overwhelm people because we are so excited, we give them so much, and then they can't accomplish it all. It's best to start slow, and not give too much When implementing a membership site, think about having monthly themes. Your implementation will depend on what you are offering and how much each member will need to do. Be sure and check in with your members as you implement so that you know that you are going at the right pace. Getting genuine feedback is very important and will help you frame the program going forward. Cost of Implementing a Membership Site The cost of a membership site depends on what the implementation looks like. Jennifer works with people to set up Kojabi, Teachable, and other similar platforms. She also does custom WordPress membership sites that offer features the template platforms don't have. Jennifer recommends starting with a platform and using them until you run into limitations. Once you run into limitations, think about a custom site. This will give you an opportunity to know what is working and what isn't. Pricing to set up a membership ranges from $3500 on one of the aforementioned platforms, up to $6500 or more for a customized membership site. The plugin Jennifer referenced is Accessally.com, founded by Nathalie Lussier. The Plugin works for Wordpress.com. But Jennifer likes to use a separate website because otherwise it can get very heavy and slow and hurt your SEO. She said that it's easier to troubleshoot when you have two separate sites. Jennifer believes that we can all influence more people, while still spending time with those we love the most. She believes that membership communities are the way to accomplish this. Memberships allow you to help more people while spending the same amount of time. Memberships are very scalable. Working with 1-to-1 clients takes more time than doing the same thing for more people in the same amount of time. Implementing a Membership Site vs. Group Coaching Memberships are recurring payments. They could be a course for 6-weeks, or a class, or group coaching. It's the same idea, people coming in paying monthly, quarterly, etc. while having access to something, learning, and doing the work. Learn More About Your Host, Robyn Graham, Click HERE. To learn about The Brand Marketing Insider by Robyn Graham, click HERE. Join the Female Entrepreneur Insider Facebook Group HERE. Book a Brand Marketing Strategy Session HERE. Ask Me Anything HERE. Connect with me, Robyn Graham: Website | Instagram | LinkedIn | Facebook | Twitter | YouTube | Pinterest Learn more about Jennifer and connect with her: Website: www.jenniferdopazo.com and https://candelita.is/ Instagram: https://www.instagram.com/jenniferdopazo/ LinkedIn: https://www.linkedin.com/in/jenniferdopazo/ Twitter: https://twitter.com/jenniferdopazo

Imagine this: it’s Black Friday, the biggest shopping day of the year and you’re a brand with customers on your website pushing the buy button, but instead of moving them down the funnel, you stop them and interrupt the buying process to ask them, “How are you feeling right now?” Seems like a crazy thing to do right? Especially in a world that is dominated by closing sales and doing everything possible to get a consumer to hit buy. You’re literally pausing a conversion, making a customer examine his or her activity and second guess making a purchase. Nevertheless, that was the strategy Bearaby put into practice this past holiday season and the results might just surprise you. On this episode of Up Next in Commerce, Kathrin Hamm, the Founder and CEO of Bearaby, tells us that that mindfulness experiment, while risky and not advised by her industry peers, paid off in big ways. Bearaby was able to gain insights into consumer behavior and gather data that helped predict whether or not a customer was likely to return a product or not. And, most importantly, Bearaby was able to build more trust with customers and foster a more authentic relationship centered around mental health and the customer’s well-being, which in today’s world goes a long way toward creating a loyal base of customers. Kathrin also explains why adding more mindfulness and behavioral queues into the customer journey could have a positive impact on return rates, overall customer satisfaction, and your NPS score.Main Takeaways:Do You Need This?: So many brands are trying to optimize for sales and push people through the funnel, but what if you took a step back? At Bearaby, by introducing mindfulness into the buying process and asking people how they feel throughout the process of a sale, the company was able to build trust with its customers, understand the behavior of people who returned products, and increased the overall net promoter score of the brand. Making it Work: As a small, independent, DTC business, being agile and having the ability to accelerate a product are assets. But when you expand and begin to take on retail partnerships, your internal processes need to adjust. Rather than thinking a month of two ahead, you need to fit into a production timeline that is already planned two years in advance. To do that, it’s critical to have the right backend operations in order to analyze data and manage inventory so you can meet the needs of your partners. Stop Selling, Start Connecting: Most brands see social media and SMS messaging as tools to sell products and get information to customers about deals or products. But what if you used those platforms to be a resource to your customers and offered them help in ways unrelated to your products? Bearaby took this road when establishing itself on social media and found that sparking natural conversations led to more curiosity about the brand overall, and subsequently led to sales with truly engaged customers.For an in-depth look at this episode, check out the full transcript below. Quotes have been edited for clarity and length.---Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Respond quickly to changing customer needs with flexible Ecommerce connected to marketing, sales, and service. Deliver intelligent commerce experiences your customers can trust, across every channel. Together, we’re ready for what’s next in commerce. Learn more at salesforce.com/commerce---Transcript:Stephanie:Hello everyone and welcome back to Up Next in Commerce. This is your host, Stephanie Postles, Co-Founder and CEO at Mission.org. Today on the show, we have Kathrin Hamm, the CEO and founder of Bearaby. Kathrin, welcome.Kathrin:Thanks so much for having me.Stephanie:Tell me a bit about Bearaby. I was looking at your website, I saw how amazing your weighted blankets look. They're knitted, they're awesome. I have a couple other weighted blankets, but they are nowhere near that, so tell me a little bit about the company and how you thought about creating it.Kathrin:The idea of creating Bearaby was really when I had sleep problems myself. I used to work for the World Bank as an economist, and I was just traveling a lot. I just had moved from Washington to the Middle East, and then from the Middle East to India, all within two years. I was traveling a lot and I was never a good sleeper, but this constant travel and jet lag really put me over the top. So I was just looking for a natural sleep solution. I tried many different things and at some point I came across this really simple concept of a heavy blanket that's supposed to be 10% of your body weight, that you put on top of you in an equal way, and it's supposed to help you calm, relax and sleep better.Kathrin:The concept itself is not new. Weighted blankets have been around for more than 60 years, especially for children that have sensory disorders. I ordered one of these blankets into India, and I tried it on a Saturday afternoon, and I napped for four hours. Which never happened to me before, and I was just sold on the idea. I'm like, "Okay, that's it. I can move on with my life, I just get this blanket and things will be good." The next night I woke up again and with the weighted blanket, but I was sweating and it was really hot.Kathrin:I think that's when I realized that all these weighted blankets are made with these artificial filling materials, so usually you find 20 pounds of plastic beads in it. Obviously it makes you hot, like an oven, but it's also really not good for the environment. At that point, I was really just searching for a product myself, and I realized there's nothing out there. Even though the product has been around for such a long time, somehow no one had really innovated on the concept. That's where the idea started to make something different and use innovation and design and at the same time try to come up with a product that's addressing these needs while being sustainable at the same time.Stephanie:That's awesome. So this was back in 2018 when you launched your company and you still had your day job and you launched it on Kickstarter, right?Kathrin:Yes.Stephanie:Tell me a little bit about that thought process. What was in your head when you were like, "Okay, I have a full-time job, I'm in India, and I'm going to go on Kickstarter."Kathrin:I think I'm naturally a risk-averse person. I know other entrepreneurs are like, I had my idea and I knew I always wanted to be an entrepreneur and I just went for it. I went the other way. I'm like, "Let's try it as a little side hustle and see it more of a project at the beginning." So I really mapped out in a business plan, so what do I need to have first? How do I think about the product? How do I think about the IP? And at some point you come to the funding, and when you do the numbers you realize that it actually takes a lot of money to launch a product or a brand, and you don't know in the early stages if people even will like it.Kathrin:It's when I realized that I think crowdsourcing is a good way to fail really fast or get feedback really fast. So we put together a short video, with the initial idea, and within a month, we had more than quarter million dollars already on the Kickstarter campaign. And the feedback I got from people is that this is just a product that more people are looking for, and I think that gave me then the next confidence boost to say, "Well, it might be not only a project, but this might be a real business idea that I can start exploring."Stephanie:That's very cool. So, what did it look like after you had that money in your Kickstarter account, and you're like, "Okay, this is real." What did it look like after that?Kathrin:Well, the money didn't last really long. So I actually emptied out my whole retirement funds. After I had had left my job. I think at that site, I really believed in the product and I knew I was onto something that I wanted to bring to the market. So the next step was the manufacturing. At that point, I had a prototype that I actually had developed together with my mom who's a really avid knitter. And we came up with the idea that instead of using any plastic or glass beads to make a product heavy, it's like a knitted rug. And if you use layers upon layers of fabric, you actually also get to a heavy blanket that comes up to 20 pounds.Kathrin:There was a small piece of a blanket. And then I went around and I just had a list of different manufacturers. I think I had a list of around 40, and I just picked up the phone and were talking to people. "This is my idea. Is it something that you could help me produce? Could you help me make this?" And I think one of the issues was that most people didn't know why do you even want to make a heavy blanket? We've been working in the industry since 30 years to make a light product, a light blanket. So I think that was an issue. Then I also obviously didn't have any credibility in the space where there's like, "Okay, even if we're trying to make this, how many units would you take?"Kathrin:And I'm like, "Maybe 100." And then I think they already hang up the phone.Stephanie:[crosstalk] thinks.Kathrin:So I got a lot of nos at the beginning. Yeah, I just realized that nobody had done this before, even with apparel that said we have similar we don't have these machines bedding, we don't have these machines. So I actually went back to the drawing board and without before I actually launched the Napa our product, I first had to come up with a machine to make the weighted yarn that we're using. I was working with a manufacturer in Germany, a machine maker. At first was creating the yarn to then go into the final production.Kathrin:So that took me quite some time to really figure out that supply chain piece. And yeah.Stephanie:I think most people would have given up when they found out they had to make their own machine. That's wild. What was your mom saying during that whole process?Kathrin:They thought I'm crazy. Because I left a pretty solid job that I studied for a very long time for. I have a PhD in economics. And then suddenly in my mid 30s I'm telling my parents, I'm leaving my job because I want to sell these heavy blankets that nobody had heard of on the internet. So, even my friends thought this is just a phase or maybe like a midlife crisis. And when you have these dinners with friends, where everyone is sharing like, "Oh, I got a promotion." Or, "I'm on to the next step." And I had for a very long time, I had nothing to share where I'm like, "I'm about to build a website. It's not there yet, just give me a couple of more month."Kathrin:And everyone was like, "Oh, yeah, that's very cute. Good luck with that Kathrin."Stephanie:Yeah.Kathrin:Yeah, it was sometimes not an easy time. Especially like the first year.Stephanie:Yeah I can imagine that's such a fun story. So now, you're partnering with big brands like West Elm. You've got celebrities who love your product. I saw Rachel Zoe and others love it. So how many blankets are you selling today? Yeah, I want to get into the partnership piece after that. But yeah, what does the world look like today?Kathrin:When we launched in December 2018, we just had our website, and we got an article on Fast Company. I think just five months later, where they were describing that this is the most sustainable weighted blanket in the market, and it was just a category that people got notice of and that was the time where it's like, this is a sleep solution and there are these weighted blankets and then we came already in a market where it was a product that was different, it was something you want to keep on the couch, something designed worthy and not something that you might want to hide in your bedroom.Kathrin:Then we got a call from West Elm just literally a week later. Actually first it was an email, and at that point I thought, "Probably it's not real. Maybe someone is scamming us." But I thought, "Well, doesn't hurt to just jump on the call and have a conversation." And yeah, I ended up speaking with the buyers and they were excited about the product, they were excited about a category, and we're looking into it also for some time and they liked the idea of having a sustainable option that also fits with their interior design. While they asked me where's your showroom, and at that point, we're like, "It's actually my living room. So we don't have a showroom yet."Kathrin:But they still took a chance. And we were a very small company at that point. And they helped us work through the process of getting on boarded with such a big partner very early on and working on the color collections. I think we learned a lot from a design perspective and that now we've expanded the partnership, we're now also in Pottery Barn Kids with our kids collection and it's turned out in a really beautiful partnership which I never had expected or hoped for that early in the stage of the company.Stephanie:That's amazing. Have you already sold some blankets? Were you doing DTC before West Elm approached you?Kathrin:Yeah. So we started B2C as a primary channel. That's just for the reason that I wanted to educate people around the product, because I felt a lot of people still didn't fully understand what are the medical benefits of the product? How do I choose a product? I also wanted to create something that's different from other weighted blankets where it's really [inaudible] and into something, it's healthy to talk and there is actually joy in napping. So this branded experience, I knew I could only establish on our own website. So we didn't think about any other channels at that stage.Kathrin:Really we're focusing on how do we communicate that we're different? And how do you communicate the heaviness of the product without people being able to touch it?Stephanie:Yeah, that's tough. So how did you show that value on the website?Kathrin:I think that's still one of the most asked questions that we're getting why people are figuring out what's the best choice for them. We came up actually with a customized quiz, where we work with a sleep scientist, where people just ... we didn't keep it too long. But just a couple of questions that give people a guidance. Were this is the right product, there's a recommendation that comes out at the end of it. And then we also have a detailed section that goes into the fabrics, the different options that we have and how it makes you feel.Kathrin:But I would say it's definitely an advantage for us to have West Elm as a partner because if people are still unsure on, we don't know what a weighted blanket feels like, I can tell them, why don't you hop on a bus and go into the next West Elm store and to see and test it out there on the couch there when you come and you can try it out, and most of the people actually really go right away and enjoy trying it out.Stephanie:Yeah, that's really cool. So how did you go from being DTC to then all of a sudden, you're going to be ... you have to expand your stock, you have to start selling nationally. What did you have to do behind the scenes to make it work with West Elm?Kathrin:It's really a process that we needed to prepare for from an operational standpoint, because when you are a smaller brand and let's say you have shorter planning cycles. So when we have an idea, we're saying, "Oh, we would like to come up with this color, we want to try this." It usually takes us more or less like two months to bring that style on our website, because we're very agile as we're producing in house. But now with a retailer, we had to see ... when we talk January, we're like, "Okay, let's talk March guys." And they're like, "We're already in March 2022."Kathrin:Like a year later we're like, "Oh, okay so, just the planning cycle and then adjusting the volume for it means that we need to have the analytics in place the inventory planning." It forced us to some extent to really look for the numbers and have our inventory planned out and the analytics on what are we selling and how are we converting on the website? And then how do we allocate the volume to West Elm? So that was one piece. The other piece is obviously supply chain that became in the beginning just much more difficult. So we had to onboard an additional warehouse to just fulfill the requirements ... coming from the labeling and the other requirements that we had to do.Kathrin:So it was a really ... I would say stressful time for the team. But I think having a partner who guides you through it was helpful too. And I think now we've done it and we really learned a ton in these couple of months. It also helped us I think we prospectively just be better as from a operational standpoint.Stephanie:Yep. So, what happened this past year when it came to COVID and holidays and Black Friday? Was there anything interesting there that you had either planned for or that you found out after the fact?Kathrin:Generally we saw an increase in demand, especially with people being at home. People were more looking for the product. People had struggle with sleep and anxiety levels went up. So, we've seen really a spike in demand, which we try to fulfill from our end from a supply chain perspective. Then again, on Black Friday there was another spike. But this Black Friday, we actually decided to go on a different road. Usually as you know, Black Friday is the biggest sales day of the year, and every brand is getting ready. What we actually did is we literally slept through Black Friday.Kathrin:We came out with a black blanket a black Nappa for Black Friday. And we wanted to introduce the concept of mindfulness around it, because our hypothesis was that mostly we're buying a lot of stuff at a discount that we don't really need, it ends up in landfills and it doesn't make us happy. So we wanted to see first of all how would it be if basically our website is shut down, and people are sleeping through Black Friday. And then if you still want to come back the next day, we're still making it difficult for you to get the product. So we had designed a website experience where you only were able to access the product when you actually slept on it.Kathrin:In addition, what we wanted to see and we worked with behavioral scientists on a component of feelings, so you're evaluating your feelings and how you are mindful when you purchase. We work with Duke University and the Advanced Center of Hindsight. And basically how it worked was you come to the website and before you click to purchase, another question box pops up that literally makes you pause and asks you how are you feeling right now. And not like the normal, how are you and then you move on but we wanted to have people reflect on it and ask people do you really need this product right now?Kathrin:And if yes, how are you feeling? Are you anxious? Are you calm? Do you feel lonely, sad, happy? And what we found is that, first of all people were really excited about this campaign, that it made them feel like maybe I don't need a second blanket. And what's most surprising for us was that people who were anxious, were five times more likely to return the product afterwards. But people who were calm, or people who felt grateful while buying the product, we had close to zero returns on that. So this is something which I was really fascinated because I think for us as brands as we move through the learnings that we had in the last years, I think people are more conscious about what we're buying.Kathrin:But I think for brands we also think this is now expected and what can we do actually to take the customer experience to the next level and as more and more brands are coming on to ecommerce, is how do you establish the trust actually as a brand? I think that aspect of mindfulness and not pushing people to buy, and if there's a business case that we actually can show this is not only good for the consumer, but it's also good for the brand to actually have more mindful purchases instead of driving people aggressively down the funnel, this is something I was very excited about the results.Kathrin:And we will pilot and test more and work with our community to see how we can actually bring mindfulness into the ecommerce purchasing experience.Stephanie:Wow, that's such an interesting test. So it's different than I guess a lot of brands right now who are so quick to just try and optimize for that sale, quick conversions. And sometimes, especially the earlier ones and now you're even thinking about the returns later on that are very expensive. How are you taking those learnings and applying that into your business going forward? What new tests are you doing? How are you thinking about things differently now?Kathrin:So one thing is definitely the returns for a product that on average is 20 to 25 pounds. Our shipping costs are quite high. So how can we actually optimize that we really have an experience for customers that it's a purchase decision that is well thought out through. And that we're actually helping people to guide them through the decision. One is the science of sleep science quiz that we have on the website, where we really educate people along the way to make the right decision on what product they should buy.Kathrin:But we will systematically also test in the next couple of months on what are different interventions that you can take before you click on the buy button that has a calming effect on people. Furthermore, one thing is obviously returns. But then, would that also help people to feel more satisfied overall? Is the net promoter score going up of people who basically were in a mindful state while buying and testing different interventions? And we work obviously closely with the behavioral science lab on that to find these different ways on inventing on the brand, and inventing on the consumer experience and not only having a mindful product that should bring a relaxing effect, but also how can this be a holistic experience for the brand?Kathrin:Because if I'm sending you three abandoned cart emails, you have to buy it now it's gone. It's just also contradicting for what we stand for as a brand. So I think that's really something where I want to look into how we can expand that experiment, and bring it across every touchpoint in the brand cycle.Stephanie:Yeah, what are some example tests that you're doing that you're like, "I'm not sure if this is going to work, but we're trying out this to see if we can convince the consumer to get into a more mindful state and then come back when they are." What kind of things are you testing out or are the behavioral scientists testing out right now? Or thinking about doing?Kathrin:One thing is obviously connection with people. So, if one thing is you being aware about what you're feeling right now, but then the latest is that there is a digital map where you actually can see, it opens up and then you can see close in your area, there are 10 other people at the moment that feel similar to you. So, elements of community and connection. And if it's just on a website, seeing and that makes you actually realize, it helps you realize your own feelings to a larger extent that you're not alone in front of this website and trying to buy something, but it puts things into context.Kathrin:The other things is gratefulness. So one of the things we found is that if you're feeling grateful, that increases your happiness and your satisfaction with the purchase. So how can we increase that through for example like giving back and giving consumers the option of choosing a giving back component while purchasing while checking out? That's the second thing. Another interesting approach that we already tried for Black Friday was a poem. We worked together with a poet who created a really beautiful poem that just came up before clicking to purchase.Kathrin:The topic was not generally about mindfulness, but really reflecting on who you are as a person, why are you buying this right now? And yeah, it's a very beautiful, stunning piece that Adria had developed for us. I think that emotional reaction of people really is something that was stunning from a results perspective.Stephanie:Yeah, that's really cool. That's ... like I said, just such a different mindset than what's happening right now with a lot of companies. And not only is it good for consumers, but it's good for business. So, how much did you see returns decrease compared to before when you weren't doing that? What savings was your company experiencing from now doing this and trying this out?Kathrin:My initial hypothesis was that conversion rate would go down, because if you're making it that difficult for people to get a product, you're asking them to wait, sleep on it and you're ask them ... Listen to a poem, take a breathing exercise, tell me how you're feeling and then take into a consent form before you then finally can buy the product. So I was actually expecting that we don't sell any of these blankets. I was telling the team that was working on it I'm like, "I think if we're selling two blankets that would be already a good result." And we were quite surprised that our conversion rate was double than to our regular conversion rate.Kathrin:Now our return rates again, have less than half the return rates than our usual process. And we had the project run for three months to really collect a robust set of data, and I think we're really onto something with this whole concept of calm buying, that goes a bit in the opposite direction of optimizing and driving people down the funnel of thinking if there are actually other ways more authentic and honest ways as a brand to communicate, and I think so far is what we see actually the numbers really speak for themselves.Stephanie:Mm-hmm (affirmative). Yeah, that's really fun. Such a different conversation that I've had so far on the show which is just really exciting. So what did your partners think about this test? Were you working with West Elm at the time? And if so, what did they say when you're like, "Conversions could go down to zero, but there's something better coming."Kathrin:So this was actually something we only tested on our website, because it's quite complex. So we couldn't roll it out. And I actually just got these results in last week.Stephanie:Got it.Kathrin:So everyone was like, "You guys go first." If we monitor and it's a nice idea. But let's see how that turns out for you guys. We were all nervous obviously. Black Friday is a big sales day and like having the potential that you are losing out on that day, definitely was making us uneasy. But our partners also said, "We're quite curious to see good luck with that." So I think that's why it's even more exciting now that we say, "Hey, we're actually onto something that we probably could build up on and maybe even share with the broader community of B2C brands." I know it's like a lot going on and there are a lot of shifts in what's happening and there's maybe an approach that ... yeah, we're happy to share the lessons learned that we have and maybe more people are coming on board and see if it works for them as well.Stephanie:Yeah you're reinventing the DTC playbook and thinking about it in a whole different way. Have you had other brands who are interested in trying this out or that you've talked to where you see an interest in the industry?Kathrin:I think the early conversations that we had especially brands that are focused on sustainability. That is, we had initial discussions where people are surprised that it really matters or it directly impact conversion and it impacts our return rates. So I think there is an opportunity to build that with a smaller group of friends and innovate on it. But yeah, it's early days, so I think we will work a bit more on getting some more findings and testing a bit more what works the best. And then obviously sharing it with everyone.Stephanie:Yeah, that's great. So where are you headed? What are you hoping to do with Bearaby over the next one to three years? What are you guys innovating on or looking into or trying out outside of the already cool work and behavior science that you're testing?Kathrin:Yeah for us, it's I think, looking into what consumers are expecting from us is definitely I think a lot of the things that happened during COVID will stay. People are expecting such deliveries from us, almost same day deliveries, so we were piloting on same day to our window delivery options. I think that's something where, how can we make it easy and comfortable for people to not leave their house yet, but still get their product in a timely basis? How do we set up from a infrastructure perspective that we're able to hold that pace? I think that's something that we're looking into. Then just generally, we're always interested in looking into new products and new product innovation in the wellness space.Kathrin:Obviously we launched last year the children's edition that we really also launched from a direct demand during COVID, what we heard from parents that were homeschooling children. And I think that just listening to our customers is one of the things that we also I think probably started. In crowdfunding you always stick to the principle. Whenever we have a new collection coming up or a early product idea. We have a small group of people from our loyal customers, we call them the Nappa hood club, that can try out products and where we get feedback and listen to it.Kathrin:And Instagram for example when it comes to color selection, we just discussed our fall colors that are coming out. And yeah at the end, we took two colors out that people on Instagram were not excited about and literally gave the whole vote to the community of the colors that they want to see. I think that's another interesting thing where obviously we always took feedback from people, but in a less systematic way, and now we're really putting the consumer first and the decisions that people are telling us and the colors we will put on the market. Even despite maybe some other designers that would go for other colors.Kathrin:And yeah, let's see how it goes.Stephanie:Yeah, that's great. How did you build up an audience on Instagram? Because I was reading it, quite a bit of it was organic and you were more interested in working on the supply chain stuff and sending out samples and get on people's radar. So how did you build up your Instagram now where people are actually commenting and giving you feedback?Kathrin:I think on the early days, I didn't have much experience on Instagram. So I really had to test and figure out what works. What I think what works well for us is one of the things is that, we're trying to be helpful for the community. So, instead of just us as a brand talking and sharing what we have new, especially during the last year, we realized a lot of the community is actually struggling with mental health anxiety. So what we did for example is that we used Instagram connect it to a SMS platform. Where usually you send SMS to inform people about the sales. But then we use it in a reverse way where we had actually an expert sitting on the other end of the line.Kathrin:Psychologist or this general mental health counselor where people could send in their questions that we got from Instagram but that also we got through SMS. So we connected both platforms and I think what the beauty of that was is that mental health often is a very personal issue, it's not something that you want to have on Instagram life, if you have a question. So that's why people could actually send the SMS question in privacy and there's an expert answering it expert from NAMI. I think that helpfulness and where people say, "Well, this is actually relevant content." And we're asking them, "So which expert do you want to speak to?"Kathrin:And ranging from people who have a longtime experience on how to homeschool children, now teaching people who just have to deal and have to get to learn how to get into that new mode. We brought all these experts and we had to message this community of helpfulness and chat. And I think that just sparked a natural conversation and I think then people stick on and want to see what else the brand is doing and I think if we listen to that and we are reciprocating and not shouting out but we're listening, it's just organically ... the community grows and is also excited about the brand.Stephanie:Yeah, and that's awesome. You're once again doing something in a reverse way. I love it. It's so contrarian but also yeah, amazing to hear how it's impacting the community. Would you take their questions or would the experts take them and answer them on Instagram Story or something so others could benefit from the questions coming in? Or were you making it more one-to-one where they were actually responding in a text to that person?Kathrin:So what we did at the beginning is like you're sending in a question and it's really a one-to-one answer. And then what we did for the community later is that we anonymized the questions and then have them on Instagram Stories for people to learn basically what the most common answers were. So you still have that one-on-one feeling especially for things that are personal, but then we're still making it available, and just routinely having these cycles where it's like, these are fixed dates where we announced this as the expert that we're having on the line. So people can share questions in advance. The experts can prepare for it because they have to take on a back end a lot of questions, because it's really this one-on-one conversations.Kathrin:But then making sure that we can scale it to a bigger community later so it's really helpful and it also stays there as a reference and as a helpful resource in the future.Stephanie:Awesome. I love that. All right. Well let's shift over to the lightning round. The lightning round is brought to you by our friends at Salesforce Commerce Cloud. This is where I'm going to send a question your way and you have a minute or less to answer. Are you ready Kathrin?Kathrin:Yes.Stephanie:All right. First, what one thing will have the biggest impact on ecommerce in the next year?Kathrin:I think the centralization of data. Where we have more different inputs from supply chain, from customization and customer journey and how do we actually get that centralized in one place and created experience for the consumer that's helpful and adapts to their needs.Stephanie:I love that. Have you seen anyone who is doing a good job in that space so far that you're watching?Kathrin:Generally I'm always looking at what Tesla has been doing. I think if you look at the example on how they really reinvented a space that no one thought it's doable, that you have no car dealers and that you actually have software on the car. I think just thinking about ideas that are a bit broader. So obviously we're watching what the latest trends are on B2C. But I think it's also really helpful to see in other industries that have been completely reinvented. And see what were the initial impetus that we can take as obviously as a smaller brand, we're not Tesla, but taking bits and pieces after thinking and put small bets and test what we can do to maybe reinvent the wheel at a small point and then scale it from there.Stephanie:Yeah, that's great. Yeah, Tesla's always a good one to watch. What's up next on your reading list?Kathrin:I'm just finishing up the No Rules Rules of Netflix, reinventing culture. I think now that we are getting bigger as a company, we're having a lot of similarities that I guess every startup is going through. You're a small group and everything is informed and you have no rules, and then suddenly you're more than 20 people, 25 people, and how do you actually keep the culture as it is without limiting people and the creativity and establishing artificial rules and too many approval processes? So how can we stay agile as a brand? Again, we're not Netflix, but I think there are a couple of things especially early on that you can take from the book.Kathrin:One is really the transparency that even if it's uncomfortable, if things are going wrong, is that we talk to everyone. So there's no hidden desk or anything with any documents, we keep our revenue information for example, for everyone visible on the board, so people can see how we're doing. So there are no secrets. And I think that just brings a level of accountability to the team, and without us having to establish rules that limits the strongest performance and people were actually most excited about driving things forward.Stephanie:Yep. Yeah that's great. That's a good book too. What's one thing that you don't understand today that you wish you did?Kathrin:I would say, some of the new channels TikTok is one of those where I wish I would be earlier to the game. I think there are a lot of interesting things going on, and I'm getting actually taught by people who are much younger than me. What's going on? So I think, for us going forward is like, how do we expand beyond the channels that we learned and we are good at and where we have an established community and how can we go about new things and finding out about it and placing small bets, trying something and see if it sticks? But yeah, I think that's something always good to be early to the party.Stephanie:Yep. Yeah, I agree. All right, Kathrin, this has been such a fun interview so different, which I loved. Thank you for coming on. Where can people find out more about you and Bearaby?Kathrin:Yes, you can find more about us on bearaby.com. And you can also find us on Instagram. And our handle is @mybearaby.Stephanie:Thanks so much for joining us. It was a pleasure.Kathrin:Thanks for having me.

Men & Women Need THIS for a Relationship to Work As a dating & relationship coach, I’ve noticed that both men & women are rather clueless when it comes to the mechanics of a healthy happy relationship. Did you read that? Rather clueless. This is because there are very few role models from those around […] The post Men & Women Need THIS for a Relationship to Work appeared first on Understand Men Now With Jonathon Aslay.

Featured in The New York Times, Christine Michel Carter is the #1 global voice for working moms. Called “the mom of mom influencers,” "the exec inspiring millennial moms," and "the voice of millennial moms", Christine clarifies misconceptions about working mom consumers for brands and serves as an amplifier of their personal truths. From delivering consumer insights and brand marketing content to helping HR and diversity teams attract and retain these hardworking professionals, Christine works with advertising agencies, research firms and companies to ensure they’re at the forefront of the minds of female consumers.       Because of her digital presence and work with mom influencers, Christine has supported Senator Kamala Harris, the Department of Labor and the U.S. Chamber of Commerce on maternal and child care related issues. The creator of Mompreneur and Me, Christine has introduced the first national free mommy and me professional development networking event that has garnered the attention of Adweek and Entrepreneur as well as global brands like McDonald’s and Tessemae’s.  Christine joins Kristen Hall, COO of Mother Honestly, on the podcast to discuss her new book, MOM AF, a sister book to her first book, Can Mommy Go to Work?, which is a bestselling children’s book. They discuss more about parenting and parenting during COVID19. Be sure to pick up your own copies of MOM AF and Can Mommy Go to Work? As well as following Christine @cmichelcarter and on her website https://christinemichelcarter.com/  The Mother Honestly Podcast is sponsored by Motor City Woman Studios. 

On The Special Chronicles Show Episode 367: Daniel Smrokowski talks to BEN HAACK, fellow Special Olympics Athlete Leader, for his return on this program. Daniel and Ben talk about: Returning 7 Years Later To #SpecialChronicles; Ben's NEW Podcast "We Are The Stars"; Work Athlete Leaders Are Doing; Work As a Movement & Train Work Communications Team; Expanding Special Chronicles Into Global Athlete Media Platform; and much more! Find the Show Notes and Audio Podcast for this Full Episode at: http://specialchronicles.com/Podcast367 Join Our Supporters and Please Support This Podcast Today at: http://specialchronicles.com/Give Tune in to Full Episodes of Daniel's SSIGM Podcast Original Series at: https://specialchronicles.com/SSIGMJournalPodcast Connect with Daniel on social media @podmandan, the show @SpecialChronicles Join The Conversation #ChooseToInclude #InclusionRevolution #SpecialChronicles #FullCircleInclusion

What did you think about Tyler and this episode? I would love to hear your feedback. Email me. Links mentioned:  Tyler's Website Why Books Don't Work As always, thanks for listening! -JF 

Chris Husong is a market expert in the hemp industry. Accounting for the challenges of public perception, legal challenges, and the burdens of science to prove the claims for hemp benefits have all shaped the climate in which hemp is used today. Born in Texas, Chris moved with his parents a few times throughout the country, studied theology in California, worked in finance and telecom, and after confronting his own biases, discovered that the hemp industry needed legitimatization. Teaching the skeptics, directing messaging for correct use, and ultimately using education as the chosen tool for sales, Chris shared with GCP why the truth behind hemp is the only way to properly build its acceptance.https://elixinol.comFacebook: @Elixinol https://www.facebook.com/elixinol/LinkedIn: @Elixinol https://www.linkedin.com/company/elixinol/Twitter: @ElixinolCBD https://twitter.com/ElixinolCBD?lang=enInstagram: @Elixinol https://www.instagram.com/elixinol/KBMD CBDhttps://kbmdhealth.comhttps://gutcheckproject.comKBMD CBDhttps://kbmdhealth.comhttps://gutcheckproject.comWhy should you buy a $0.99 now the bag because it's no ordinary bag can save you 20% of three or more items you can fit inside some call that magic others say it's the eighth wonder of the world but whatever it is this the best way to save you 20% outbreaks filters wipers and more quality parts helpful people that snap a no no dissipating up auto parts store's loss was last minimum three exclusions apply conference 10 3119 well it's a gut check project this is episode number eight project we check our egos at the door and they get your health in check I'm here with your host Dr. Kenneth Brown I'm Eric Rieger Doug Brown I doing today I'm doing fantastic episode number eight holy cow I feel like we have the words flying through these episodes every time we come always a better guess today is no exception at all this is gonna be really exciting now is to be very exciting is your mind when you said episode number eight remember that show it is enough I don't want that to be the theme as well as Rabbi and it won't be today she was incredibly excited we have on today Christian song long term market experience within the hemp industry and he has me setting it is getting an incredible tale of coming from a world of high regulation in telecom and in banking and basically what the hemp industry means to America he's got lots of interaction stories and what it takes to make people understand the importance of hemp and how to accept the message of me what did you can you gather out of that amine Christmas we met at first two years ago yeah so my my initial meeting of Christmas two years ago that's we told the story before will repel your facts right and I walked by the lexical booth and another salesperson other than marketing person Christine Thiel grab me and the thing I remember most about that is Dave Christine and Chris all super tall like this is a really tall child apparently hip will make you taller I know you call me someone will be involved with that company so we could do some real basketball or something you know join the election all basketball team what you honestly if you're in listening to get your project today if you've ever wondered about hey look at him is new to me and I'm not really sure what to think that's that's okay today's episode is really kind incredible as Chris can walk through what it's like to to not just look at Hampton say minutes taboo that's taboo it's okay so many people started there and he's got a lot of experience in helping people understand the benefits behind him and what he can do to change their lives for what I love about this is that he comes from these industries are so regulated and she had to transform that into an industry that is so misunderstood you know when you look at that you look at his bio he only looks on website it says it is skilled in helping people and companies overcome their psychological creative and strategic barriers so that they can achieve the professional personal and creative goals so more than just be the chief marketing officer this guys can be my life coach break through all those barriers yet when Ken and Chris Chris's got a lot of a lot of expense he actually went to theological theology school in not in California but were to talk about that for sure yes that means because just think about the transition nearly everything he's gone through in and of course and he's either great guy can't wait from to join the show hit the bottom of the hour course that they were have KPD KB MD's corner where basically Dr. Brown will die do like he's been doing the last seven shows in address some recent research topics and get tiny previews about what to talk about your two minutes yeah so what we always like to do is try to have a bootable format here so everyone knows what to get it into the show so we know we have a fantastic guest I also want to talk about some recent science it's out there so we have forcefully graduate student that helps us out and she sent a really cool article about ALS or Lou Gehrig's disease the same disease that killed Stephen Hawking right I have a very personal tide of this because when my good friends Dr. Russell Veronica in San Antonio a gastroenterologist that I've trained with and with medical school with his father unfortunately passed away of this so I saw this article which to my knowledge the first one that actually looks at ALS and CBD ties in perfectly because we have Christmas song near chief marketing officer now we can't make disease claims what we can say is look it may help some of these different diseases where there really is no treatment and this is a really cool study that I wanted didn't and it's also even said that because today shows can be so incredible and that the way we learn how to balance real information and what we can legally say as a marketing person and then what the consumer can do with both of these angles to kind of piece these puzzles together much like the episode we had last time in stem cell oh yeah you know this fascinating cool stuff you like why don't more people know about this will Chris has to deal with that every day is like no we can say this we can't say this oh my goodness yes is be fantastic if we did this but we have to do it this way because his background I think is a perfect background coming from the super regulated industry to an area that is so gray that you really need somebody very disciplined like him to sort of take the reins and that's why think election all such unique company yet without question let's get some of the paying the bills out of the way and first off the bat love my tummy.com/spoony what could that be in reference to well I believe you're talking about my baby trying to I am trying to so we talk about how our transit was initially developed for bloating and digestive issues change in bowel habits abdominal discomfort what I am seeing a whole lot of which is really cool really getting into this practice of just coming up in the next few weeks that are professional triathletes we have different bodybuilders and things like that that we have slated to come in one of the things we do realize is that the polyphenols in trying to actually increase blood flow to the muscles so that you can have better performance in just about everything so the polyphenols go to your: where your own colonic archer will break them down into anti-inflammatory and basically antioxidant species so that you can recover from workouts and you can actually increase blood flow so not only is it good for bloating but I encourage everyone to go to love my Tommy.com/spoony put in the spooning code SP 00 NY and get 10% off I just answered you did bring up athlete hotrod teal is the only NSF certified for sport product out there indicated for bloating what is it me so if something is NSF certified for sport specifically it means that 1/3 party the NSF foundation has taken the product and they made certain that everything you mark on your package is truthful date they can be backed up that the claims that you have for your studies are verified and that every single product it makes up the composite award the product itself is clean if you're an athlete you don't have to worry that something you and a girl you're going to take with the NSF certified for sport moniker on it might contaminate a sample or might not do exactly what the ad the labeling says so NSF certified for sport is the same thing that Richard dietitians there with MLB NFL NCAA Olympics Olympics they look for that little mark to make certain that when they recommend a supplement or an over-the-counter supplement or aid to their athletes that it's on there so they know that it's a it's a clean product and John Teal features that endorsement that's also because a lot of companies don't have that we pay to play for that eventually I think that what we should have is a KB MD endorsement over here was just means that we like the product to say absolutely right some quick follow-up from from my last week show one of the coolest things as people began to take in Dr. Wade McCann as if he didn't check out episode seven go back and listen last week if you have any questions about stem cells the future stem cells what it's like to market stem cells in this FDA over regulating environment even know you have truth in your hands go back and listen episode seven but once Wade McKenna finished his his episode all week we received email I even got texts stem cells are good for hair growth stem cells can actually help me with my sciatica that I've been dealing with for a few years it's amazing what people don't know about stem cells and then how many people said I thought whenever I used quote unquote cord blood that I was using stem cells and it turns out that you're just not so anyway last week's feedback to getting feedback from last week I got a ton of feedback I actually got a ton of feedback people were I got a lot of calls people wanted to go I think a lot of people actually call me how to actually get into Dr. Wade McKenna's practice of which I think is also because when we have some real like that they can make it make a difference I mean when I sit there and think about this we are completely under utilizing everybody with analysts on the show so far photo bio modulation stem cells once you get into the science you like wow the site speaks for itself much like CBD yes science much like outrun to the science hold its own yeah and that's a cool sinks within a marketing gimmick it's none of this and that's what Chris is going talk about how do you how to stay above how do you stay above the bar where everybody else is trying to play a marketing game and usually want to get out there and help people that's remarkable whenever you look back and you does mention it photo by modulation with James Carroll and talking about stem cells last week with the Dr. McKennitt the parallels that were running here with the CBD industry or hemp industry and what the FDA basically is doing because the FDA is it it it playing all three of those we got truth and results so true and you just can't cannot see it's crazy but anyhow if and you can always go back and check any of our previous episodes you can always go to iTunes and search for gut check project so be sure to subscribe and share with the print so speaking of share with a friend sought a shout out and we need a little help from our audience here only give a shout out to my friend John Demoss who texted me and said while really liking your show when you do your Instagram post make sure that you have closed caption and Eric and I stared each other like great idea and we are complete newbies to this kind of thing so like how do we do that if you know how to do that please hit us up so that though we can start put in the closed caption or whatever it is on history now do you want even better if you're interested in sharing with us you would like to I guess audition to be our Instagram helper let us now go to KPMG health.com find connect shoot us an email in the form and I will holla back at you I promise we don't know what were doing with Instagram really want to know before next week because we've got the basically an Instagram start coming on the show and so we've got we had a really cool show next week also but today is the one that were focusing on so please iTunes you to YouTube you can also do the gut check project channel you can subscribe and share there as well that we are always here in the Sony studio you can always listen live it spoony.com so smutty.com iTunes get check project YouTube gadget project thank you so much subscribe and share so Dr. Brown let's head into KPMG corner what's on the corner today well let's talk a little bit about some personal stuff start this is kind of interesting I'm a little bit embarrassed about this what you know how when sometimes it's too close to you and you don't know what's going on well my mom unfortunately she fell hurt her shoulder about three months ago and she's been rehabbing Kent and I was just talking to her and I just went oh my gosh did I not send you CBD that are not and she owes no I don't know you know I tried something like that some hemp oil what she tried screws that endure anything else like okay let me send you something so I sent her some bottles with some vitamin D and sufficient oil because I believe in using these fatty acids to really help brain information in such large Dr. couple days ago and she was post be doing three more months of rehab and she goes okay and it's so exciting I don't have to go to rehab anymore my shoulder feels great it actually back to normal this is after you sent everything this is after center about two weeks of using the CBD and so she's Artie on trunk Hill always has been for quite a while but so after sending the CBD and now embarrassed because I'm like oh my gosh my own mom herself and that would be something owed to the patient immediately you just forget when it's too close and then my sister who's actually black belt in aikido and she's always been yourself open to students rose to banged up my mom gave her a bottle and she just texted me this morning said oh my gosh that works so well the key to this Morgan talk about this with Chris that there are differences in different types of CBD and what is out there how you market so my personal story is sorry mama should be given to to three months ago just was too close to it we got so much stuff going on and you know fortunately better late than never she's doing great yeah I know that's a it's of these brothers, interesting so you said in another we can touch on Chris but when James was on James Carroll from outdoor laser he talked about imitators right and then last week with the with Dr. Wade mechanically talked about imitators or people that don't administer stem cells appropriately or may not actually even be utilizing stem cells but saying that they are or putting in chemicals that will destroy destroy those that are not probably not to their own fault I just don't know enough about it because the reality is we talked about this is CBD industry and I'm I tell my patients this I said I would get into a loop of the science would explain a little bit we have this new brochure that explains a little bit and we get into the fact of what your end or cannabinoid system is how it links the nervous system and the immune system put you back in balance that is so simplistic because the reality is were going to see a field of medicine called Endo Kanab analogy and your Genesee specialist called Endo Canavan allergist's share I'm convinced of it sure any of you have a hepatology ST have the endocrinologists there is actually no reason why you would have an Indo Campanella just as we begin to learn more that CBD absolutely totally agree right it's about you anything going on in the personal life personal life at the boys I mean honestly the boys are doing great. During off-season basketball who ended up I know that seems like add the theme but that's that's really what they're into but I did go shoot with my youngest earlier this week and I learned that dad dad is the worst basketball player in the household now Matt can drain from all points of the court I'm just I'm no match anymore there faster than I am and now that he's basically 6 foot tall and 15 and gauges about 61 now in 1730 I just not much I can do with with either one of them so very much dominate brain I headed down to Kaleo FX this week though oh that's right you want one of my favorite conferences to be great conference it's a chemist think that immediate which is so busy just to go this week will unfortunately I have to go to Newark New Jersey and film a national commercial for archer until Roger entails time to take out her until the next level were to be doing some national commercial so I would love it really affects would love to be helping out at the election all booth pate BMD CBD booth trash and talk about trying to learn the on the entourage effect without an CBD but I don't fly up to New York in the true commercial which I'm a little bit nervous about the Wilson estate bowing on the head Keith Michelle Noris tune into your commercial as soon as it airs big shot today and they are the one to put on file with X they do a great job if you never been that appealing effects in Austin Texas it is what's your time you going to be introduced to a bunch of different things that could probably change her health and that's how we found CBD out and say I'm very partial to pill effects last year I give a talk and one over really well talked a lot of people had to be able to get their books it was really exciting you just it just fun to see a like-minded community I did the mojo 50 show this morning we're talking about sugar and the paler community does not really eat M&Ms those guys do M&M tasting Delphi lot M&Ms of failure effect listen if you have M&Ms you to balance it out with much until Fisher 100% totally so yeah you just have a great time hello effects I will make you feel better about you not been know to beat your sons because the only person that can warm Lucas up is my daughter Carla because both my wife and I are incapable of even even hit the ball back against those guys don't know probably know why it's super humiliating I I feel memo Mike is it embarrassing that the youngest person in the family is the only person I can warm Osama before matches and vice versa they want each other up it's really cool that's get down so I'd have any hits on the on the corner before Chris joins us will I do want to bring up one thing here I will bring up an article I was try to bring up one article to talk about just now woman talk about marketing Christmas songs it's about marketing a lot of people look at the big deal I want to tell everyone about this and so on I really like to look at disease specific states And the article that we can achieve that in the beginning here is an article related to the meta-analysis was published in the Journal of neurochemistry here this year just couple months ago and what it looked at is it did a meta-analysis which is a compilation of studies usually meta-analysis I have in the scientific literature are considered to be more robust picture taking a lot of studies putting them together and this is looking at ALS known as anti-atrophic lateral sclerosis Lou Gehrig's disease is a devastating disease and as I had mentioned earlier it actually took the life of my good friend Dr. Russ of Ron Ike whose guesser Alderson San Antonio and we actually saw his dad his father correct we actually saw this progressive disease and that's the deal about ALS eight what it does is if you're unaware of it I find it to be one of the most devastating diseases out there there's a book called Tuesdays with Maury that I read back many years ago they commit a movie about it also censures about the progress the progression of ALS and somebody that where there is a caregiver helping them out and you get a feeling about how it just slowly chips away and what it does this damages the nerves that control muscles so over time all of your muscles weaken to the point where they cannot contract eventually hitting the diaphragm so you can't read you lose the ability to speak because you can't control your tongue you lose the ability fine motor movement changes first because the small muscles go and you can't button things and it is just a debilitating but you keep your mind eventually you have some mind changes and they don't really understand why it is they believe there's a small genetic component but really what it is it's an excitatory issue with the nerves releasing too many of certain chemicals that eventually do not allow the do not allow the muscle to contract on the words and try to sting like muscle doesn't work so this was quite a while ago I've been in practice for 17 years Russ and I with both med school and fellowship together it was during residency so were talking 27 years ago 25 years ago I do know anything about CBD fat I know they must be in touch two years ago so this study came out red actually showed that they looked at mice and they looked at their ability to travel distance they looked at their grip strength that she put them through some sort of little American ninja course where they had them hang upside down on the net so like a Jacob's ladder, it was it was it was really it was fascinating that I made a run a wheel what they did is they they actually looked at those that had that were given CBD and those that were the control group and what they showed across the board in this meta-analysis is that those mice I'm sorry let me preface that the mice were genetically predisposed to have ALS so they all had a lot okay okay and what they did is that they showed that the mice that were on CBD could actually run further the mice could cling long-running that they actually increase the grip strength running real activity and they had improved survival and they did not have weight loss when they looked at all the studies something stood out to me that was very interesting they were all given CBD one particular study that they look that used a Madrigal inhibitor now what Maggio is is that's the enzyme that breaks down to AG one of your Dodgers and of cannabinoids in one of these days were to get into the deep science about the inner cannabinoid system gets all complex that's a drug it's in study and it's called KM L 29 so it's fascinating that the FDA's over here try to regulate right and in the background you've got drug companies try to develop drugs to manipulate the system if they can figure out that's awesome but is really interesting because the macro inhibitor was not as good as the traditional CBD and so what they found is that CD1 and CB to agonists in other words CBD significantly delayed the decline of motor function when compared to the control group and they showed a consistent 12 to 25 days longer of normal motor function in the mouse world what you doing is really improving that so right now there's no treatment for this they've got a couple drugs available one called real you tech and one called red Dick Reddick Have Not Even Sure That That Was around When Ross's Dad Was Sick They Said That It Could Potentially Slow down the Progression by a Month or Two While the Superexpensive Month or Two That's It I Member at the Time When We Went outside and Rushes Flying All over the Country Thing Is That Everywhere There Were Trying Everything They're Looking at Using Creatine and Different Things like That so Here We Have This Deal Where We've Got Eight Now You Can't Just Translate Mouse Models to Humans But It's Really One of the First Step in Trying to Figure Some Stuff out My Deal Is That We Know That CBD Helps in Many Different Ways and I'm Not Saying That This Is a Disease Claim I'm Not Saying That This Is Functioning and Will Help but It Certainly Can't Hurt and Might Help Right so When You Have a Very Specific Disease Group like ALS to Desperate Group with No Significant Treatment I Think It's Fascinating That These Guys Went to the Trouble of Putting Together This Mouse Data to Actually Try and Figure This out so Here We Have Grip Strength Upside down Running All of It Which Means That There Is Some Potential That This Could Actually Help This Very Devastating Disease and Is Very Small Group of People Because It's Rare but When It Does Affect You It Affects Everybody It May Affect One Person so the Number the Thing We'll Talk about Is When We Say Disease Oh This Is the Incidence of This Disease This Is the Prevalence of This Disease As Somebody Who Lost My Dad at a Young Age It Affects More Than Just the Person That Dies Share the Prevalence or the Incidence of the Disease Affects Everyone Around Them Right so I Think That If We Can Help Those People with ALS If You Know Anybody with ALS or Lou Gehrig's Disease This Is Something That May Be Showmen We Can Certainly Forward This Article to Anybody That Would like to so Include Any of the Studies That Utilize a Mouse AMI All All of the Drugs They Began and and and Started There to Try to Find out If This Is a Workable Model and Unfortunately with Today's Highly Regulated Environment He Can't Just Keep Going Forward but Were Trying to Help People Connect the Dots This That CBD Is Safe to Take and You Shouldn't Have Any Serious Side Effects Certainly by Consuming CBD It Just so Happens That in This Mouse Model We Saw These Improvements Draw from the Conclusions What You Will But This Is What I've Seen and I Mean I Think That Were Hinting In the in the Correct Direction I Just Think That It's You Know This Is Work Were Offering Hope Church When Scientists like This Do This You Just Offer Little Bit of Hope And It Is a Devastating Disease and We Just Want to See People and Just Offer Them Something an Alternative Right And If They Can Even If They Feel a Bit Better Well We Got 20 Seconds Left Here in Just a Moment We Are Going to Be Joined by Chris Who Song the Vice President of Marketing Communications Analytics and off a Hemp Industry Marketing Expert Is Going to Be Incredibly Silly Very Exciting and Super Excited Let's Do the Seal Here in about Two Minutes Dr. Kim Brown Here a Host of Check Project with Lycos Eric Rieger Eric Regency and Mojo Guys over There and Overhears Really Talk about Our 20 over Bloating I've Seen in My Practice That I'm Trying to Is a Whole Lot More Than Just a Floating Product Yes It Does a Whole Lot More Than Just Exploding Because of the Polyphenols That You Find Keen on Trying to Get Your Exactly Right the Polyphenols Are Those Molecules That We Find in the Mediterranean Diet It Makes Vegetables and Fruit Very Colorful What Are Some of the Things These Polyphenols Do Eric These Polyphenols Can Actually Stop and Nation Help You Have More Energy Thinking Have You Antiaging and Polyphenols Are Great Athletes It Sounds like It's Your Health: More People Than Just Loading Tell Me How It Is Taking out Front If You Want to Go so 2002 Capsules Three Times A Day Facing Me with You Aren't Bloated and Just Want to Polyphenol Intake Everyday Three Chances of a War for You to Love My Tummy.com/Are You Tired of High Cable TV Rates Sign up for Dish Today and Get a $500 Bonus Offer While Supplies Last Loss Locking Your Price for Two Years Guaranteed Call American – Your Dish Authorized Retailer Now 800-570-6630 800-570-6630 – 800-570-6630 Authors Required Critical Negation 24 Month Commitment Early Termination Fee Any Automakers Friction Supply Call for It Looks like You're Losing I Am I Losing Weight I Am Losing My Lost about 10 Pounds How Are You Doing It Funny Name but I Done It with Review Zone RAD Use Zone.com and the Stuff Works It's Unique It and All That the Molecule Bissonnette Found in That I Can Tell You Is It It so It Makes You Feel Full and He Keeps Your Mind Off of Wanting to Overeat and Also Boost Your Metabolism If You're Done and More Guy Try It Today It's Gonna Work for You like His Work for Brad and Countless Other People Read You Zone.com Are IDUs Zone.com Okay Welcome Back to the Second Half Hour Episode Eight of the Gut Check Project I Married Grigor Joined by Your Host Dr. Kent Brown and Now We Have the Vice President of Marketing Communications at Alexa and All Mr. Chrissy Song Chris Welcome to the Show Thanks for Having Me Absolutely Absolutely Better Radio Voice Than You and I Both Well Yeah Well You Guys Have a Better Face for One of the First Things He Chris Asked Where He Sat down and Said Do You Guys Do One Headphone or Two and Then Can Analogize That We Do We Do to Because We Didn't Know How to Do That so Anyhow I Just a Quick Reset Thank You for Joining the Show Thank You Again for Having Me Actually Catch a Project Is Brought to You by Arch on Teal As Well As KB MD CBD You Can findkbmdcbd@kbmdhealth.com and it just so happens that Chris may happen to know a little bit about KB MD CBD As Well Please Think Our Dialects and the Power Power by Licks and All so Chris You We Are Now in Dallas That's Where Our Studio Is Siam in Dallas Here with You Guys Thanks for Having Me I Grew up in Plano Just down the Road Just I Know That That's Also That's Where I Live Right Now Sam Right on Teakwood Okay All Right in the Middle Was Back When There Was Still Some Farmland in That Region Roads That Were Definitely Not Paved Back That Well While You Have Made Your Journey All the Way to Being a Market Expert but It Was You Got Zero Stress Remember I Was Told about Russ and His Dad yet Will He's Just Call Me Right Here Is Try to Call Him to Let Me Describe a Little Bit about about His Experience Home on Such a Crazy Timing to Rent a Van Fantastic What Will Look at That Set up Well in the Meantime While Were Getting the Call Set up Which This Be Our First Time We've Ever Had Live Taller All for You Chris That's Awesome Though Our Weight Much to Say Go Wildcats for Plano West Guy While Nice Nice Sticky Big Absolutely so from Plano You Are You Hello When You Plan to Graduate High School There No so I Was Born in the Fort Stockton Texas Home Right Now Where Judge Judge Roy Bean the Hanging Judge a Hanging Judge Meant to Write Also the Largest Groundhog Population in Texas That at the Time Did I Know That I Seconds Probably Pretty Pretty Have Been Doing down There but No I Moved to All over Texas with My Dad Is an Engineer for General Electric Okay so We Were All over the Place and Then Moved to California Right and I Graduated College out There and Jumped around All Sorts of Places since Then Is Your Degree in Theology Theology Yeah That's Right This Is Great for What I'm Doing Preaching about Hemp and CBD What May Think That I in All Honesty When You Find That There Is Actually Quite a Bit of Similarity and There's Going to Be A Lot of Congruent Messaging Well There There Is A Lot Of Congruent Messaging and and We Can Get Super Deep on It If You'd like but Overall Community, Theology or CVD Will Get the Loan Both of Them Get Real Deep on Both but That Because I Think Are Highly Connected I Think One of Them I Don't Know How Far You Want to Get into This Right Now but CBD Itself I Think It's Is One of the Main Things in the Unit Can Have Annoyed Systems and Allows All That Better Empathy Sure Which Is What Is Causing so Much Disregard and Disconnection in Our Society Right Now Right and If We Can All Take a Significant Amount of Quality CB and Improve Our Ability For Our Brain to Connect with People and and Not Have Social Anxiety And Connect to People Then Were Going to Actually Build Improve Our Culture and and Not Not Have All These Great Divides so I Would Assume That Probably Whenever You Are Studying Theology That That May Not Have Been Your Attitude Towards CBD or Hemp Products or That Was Even on Your Radar Though My Gosh Cannabis in CBD and Hemp Was Bad Sure You Know the Devils We Write Back Then and That It's Definitely Not Something That I Supported I Told My Kids Said No Don't Do Dumb Stuff Listen to Dad and Don't Do Drugs and Cannabis Was Definitely One of Those Things and I Had to Change My Tune Much Later in Life and My Mom Actually Group Cannabis and Marijuana While She Was Raising Us in Texas and Oklahoma and Back What Was Illegal She Was like One of the Original Member That Was – She Is Original OGE That so and You Know I I Being the Rebellious Teenager Decide I'm to Put Our Three-Piece Suit and Go Learn Religion and You Look down from My Port Perch on People and Obviously I Had to Humble Myself and Admit Mom Was Right the Whole Time That Is so Fascinating I Don't Want to Break the Story Whatsoever but I Think We Have Our First Because This Is Going All Dr. Russell Running San Antonio He Is Patched in And Russ Can Hear Us Morning Man This Is Also My Was That Obvious He Heard the Show This Morning Was Talk about You and Your Dad I Appreciate That That Means A Lot It Does so Russ Whenever You Found out That Your Dad Had ALS When When You Look at the Options That Were on the Table What and in You Being Physician What Did You Think of the Landscape and What Did You Think the Options Would Be For Him and Then Now Looking Back to What What Cans Talking about in Terms of CBD and ALS What I Mean I Lost My Dad You've Lost Your Dad Can Lost His Dad and You Know It's It's No Fun for Anyone Any Always Wish That You Had the Experiences of Technology Later What What Do You Wish You Could Take Back to in Time from What We Learn Now She Mentioned That My Dad Started Get Sick with ALS Back When Can Our Medical School Diseases Just Initiated This Really Is and They're Just Just Seated Man Who Was Pillar of Strength and It Just Wait, Wait Enough and Where They Couldn't Hold a Hammer He Could Climb a Ladder and the Most Devastating Part of That for Us Was When He Studied the Single Ball Ballparks in Ankeny and Carry on a Conversation and Eat Well Anymore Back Then There Was Nothing for Writers One of Those Diseases like Pancreatic Cancer You Got It Sorry I Just Not Then We Can Do and Then I Moved down Here to San Antonio Started Launching Residency and Fellowship and Hooked up with Carding Jackson Was a Neurologist down Here Amazing Woman Who Runs a Big ALS Clinic Here in South Texas and I Started Flying My Dad down Twice a Year and She'd See Him in an Even In Her Clinic It Was the Experimental Things of This Kind of False Hope Was Some Anti-Inflammatories There Wasn't Anything That Worked and There Are Days When It Looked like It May Be a Little Stronger and Days When He Wouldn't Now 15 Years Looking Back You Know That He's Been Gone There's Been so Much Advancement in so Many of These Neurologic Diseases and It's These Natural Types of Things That Seem to Keep Coming up As Potential Cures for This and Have Even Had an Opportunity to Have Him Try Something like This Back Then I Did My Right Arm for Combat and I Would Believe That You Don't Get Back That's I Think When You Talk about Suitable Were What Is Referring to Is the Ability to Swallow the Ability to Form Wet so I Remember When Your Dad Would Come Visit and We Would All Go to Your We Would Gather His Residence Would Go to the Pool And She Would Mumble Words That Only a Wife of 30 Years Could Understand and She Would Translate so He Was Still Completely with It Couldn't Communicate but That Kinda Shows Also the Bond That Husband and Wife Can Have Watching Your Mom Be Able to Understand What Your Dad Was Trying to Say Was Very Touching to All of Us In Talking with Him and That's the Part He Hated the Most You Got Your French Don't You Go out Yes and Cocktails Have a Dinner You Care Phone Conversation When You're like That Friends Don't Want to Hang out with You Anymore Because It's Hard and Embarrassing to to Say I Don't Know What You're Saying so There Were Times When My Dad Loved to Drink Beer I like to Drink Beer I Were Small-Town Nebraska I Would Grow up up There so When He Got to That Point in His Disease And He We Had the Decision to Finally A Peg Tube Feeding Put Two But into His Stomach to Swallow Much Anymore When You Come down Here and I Cannot Would Sit around and We Drink Beer and Dad Would Set Some up in Achieving Stringent Squared Together and It Was Awesome and and One of the Greatest Things I Remember Doing with My Dad Back and When He Got to Where He Couldn't Talk Was I Flew up and Picked Him up and Took Him up to Minnesota Went Fishing and Camping for Weekend We Sat around the Campfire We Just Drank until I Can Really Talk Either Loved It but That's What That Disease Did Nothing We Tried Were I Think That What Were Seeing Now with This Is That We Can Talk on the Mode of How Potentially the End of Cannabinoid System Works in These Neurotransmitters No Rust We Have Christmas Song on the Show Today Is the Marketing Director of Licks and All and He Was Just Tell yet He Was Talking about How His Mom Actually Was The Original OG Is Raising Her She Was Growing Marijuana and He Went to Theology School, Rebelled The Opposite Way like If You Are a Pastor You Really Grow Weed If You're Growing We Bellied Theology School You Find out You Know What You Go Back to the Things Parents. It Worked and It Made Sense Mom Was Right I Long Yeah Yeah I Mean I Joke That All the Time. I Grew up My Dad Was Yellow Country Music and Bud Light Not Solid to Rock 'n' Roll and Drink Out Of Date Now 50 and I Listen to Country Music Drink Bud Light Back Here at That Time That Often Did That Because You Find Those Things Were We Did Know Hey Rossiter – Neurology Practice Are You Incorporating Type of Natural Alternative Anything like That Big and Real High Population of People That Are Educated on the Younger Patient Population That I Have an Initial Internet Savvy and A Lot Of Them Come to Me Already Knowing A Lot about These Things and Having Read A Lot about These Things It's All out There When You Look Which Having Awesome so I Do I Have Acrobatic Doctors That I Work with I Have A Lot Of Patients on CD Oils Not Just for Things like This That Were Talking about but My Miles to Christ in Crohn's Patients with Chronic Nausea Patients My Chronic Pain Patients like Everything It Works for Some and It Does Percent Doesn't. Well I Want to See How It Was with What You Can Find Is That and What I Found Is That Not All CBD Is Created Equal And so with Some Things and so We Have Chris on Right Here and That I I'm Very I Think I Have a Similar Mantra Have A Lot Of Patience to Come into Being There Already Though I'd Artie Tried to Be like My Mom Tried Hemp Oil Which Probably Was Hemp Seed Oil Now That I Think about It in the Will and so It's like All Things You Know Not All Seabees Created Equal That's Working to Get into Today for the Rest of the Show Talk about This How Do You Market That How You Get the Word out That Just Because You Tried This Blanket Term CBD You Know You Gotta Really Make Sure That They Got a Certificate of Analysis and All That so I Want to Do If You Had Patients and It Didn't Work on Listing the Rest of the Show Because It May Be That the Power Dialects All Brand Is What You Really Need That's Exactly What We Need to Hear Some I'm Glad You Get Thanks for Involving Me and Bring Back Member My Dad and Mandalay Castle Being Vulnerable and Talking about That I Think It's Important for You Know I'm the Same Way Love Talk about My Dad It's Been You Many Years Now 30 Years since He Died so I'm Lucky Enough Still Have My Dad but My Fondest Memories Are Him Drinking Coors Light on the Boat Name for Court like Nebraska State Aire's Stepdaughter Russ I Was Met Together and That Means That We We with Some Real Lean Years Were We Were Broke Ass Med Student and Your Dad Will Visit And We Would Purposely Go to Bars with a Wood Offers like Specials like in This Bar It Will and You Don't Medical Whatever I'm Agreed As I Am Still a Bud Light like You Have but You Know Such Such Beers like 50% Was like I Was like Yeah Yeah Johnny Jerilyn $4.55 Dollars to Run I Got My Recall and in This Is Awesome That Your First Call Every Now and Certainly I Deftly Appreciated I Appreciate You Guys and Will Keep with the Man Thanks for All You Do Appreciate It I See Russ Well Chris to Talk about Beer Similar Talk about Boys You Know What I'll Say This I Remember Listening to a Podcast Were One of the Reasons Why Beer May Be so Popular Is Because the Hops and Actually Have a End of – You Have a Cannabinoid -like Molecule so My Understanding Is That That Was All Made up All Really Got Some Some Marketing Guy Used His Powers for Evil Instead of Good and That the Two Companies That Are And It Kinda Leaves What You're Talking about Not All Seabees Made Same Two Companies That Were behind Those Actually Had to Admit That There Was Those Studies Were Completely Phone No Kidding Yeah That Is Fascinating I Was Feeling and Have Chris Consider Just Burst Bubble to Be Dropping Some Truth Bombs Now That's Awesome What We Were Just Wrapping up so You To Get into the Hemp Industry Because Krista Talked about His Trek from from Fort Stockton to Plano out to out to California and Then You Spend a Little Time in Germany Germany Where I Did Learn A Lot about Beer Dealer Lot Is Three and Half Years on the High School There and Going to Prom and Castles and All Sorts of Fun Stuff That's a Little Different Doing for like We Did Were in Plano Where I Would've Would've Done It Sure Sure so Then after School You Then Get into Some Regulatory I Figured out This Beeper and Pager and Wireless Things Can Be a Big Deal so I Started Selling Cell Phones and Pagers and You Know Five Dollar Minute Type Technology in and Got into the Technology World and Got into When Sprint Was in One Market You Can Only Use Her Cell Phone in Fresno Okay and Then the Only Been Growing since Then Moved from There into the Finance World and Helped with A Lot Of Regulatory World and There and Open Market under A Lot Of Rules and Regulations and While I Was There I Met a Guy Who Is Doing Documentary on Campus and He Was Put Together All These Different Case Studies and All These Different Videos and Clips of These People That Have Been Healed by Campus and at That Time I Was like No Bunch of Stoners and You Just Want You with the with the Theology Background You Carry a Bias with These Going into These Other Careers Are More Open-Minded at This Point What Based on My Initial Upbringing by My Mom Who Is Very Open Minded I Was I Was Always Questioning Authority and Questioning Things and through That Entire Process Even Going through Theology School I Was Questioning Everything around Me You Know the Minute That and Again I Don't Know How Deep You Want to Get into Religion Here but the Minute That I Heard about Their Profit Care and Oh How They the Canonization of All of the Books and How They Got into the Bible I Started to Start Questioning A Lot More and You Know They Trying Teach You That the Bible Is 100% the Word of God and Then You Decide to Figure out That Is about 15 White Guys in a Room to Decide Which Books Are in the Bible and You Only but Little Doubt in Your Head Sure I Don't I Don't Know That 15 Guys Can Agree about Anything and Deftly When Trust Something like That That's Guiding so Many People's Lives Divided 15 Guys in Room so It's It's Definitely No Been Something I'm Always Open-Minded and Looking at Things and Questioning Things I'm Click to Decide and Slow to Change My Mind so I See Something That's Right and Usually Jump Right in and Stick with It May Be Too Long and Then Dismantled That up but I Learned My Lesson Sooner or Later Click to Decide Slow to Change My Mind That Is a That Is a Great Line This It's like You Make a Decision but You Don't Have To Make the Right Decision to Make Your Decision Right That A Lot Of Times I Mean We've Already It's That Little Cliché but Sure Enough Perfect Is Sometimes the Enemy of Good Brian and I like to Move Fast and Make the Decisions What I What I Believe in My Gut I Think That If More People Moved That Way Things to Get Done A Lot Faster in Love Things I Think Doubt Self-Doubt Challenges A Lot Of Us and from a Marketer And I like to Empower People to Make the Right Decisions and Given the Right Information That I Learned Early on in My Sales Careers That When People Tell You Know It's It's Primarily Because They Don't Have Enough Information to Say Yes the More Information We Can Give Them the More Education We Can Give Them Then They Can Move Forward So It's Just That Self-Doubt That Little Gut Thing That We Need to Move Them on Let Me Answer Question Measured Market Are One of the Things That I Have Run into with My Colleagues to Coworkers and Things Is That When Somebody Is so Entrenched in Their Belief They Get This Cognitive Dissonance Where It's Almost like There Is a Logical From Then on Transits and Religion Parallels That Tremendously If There's Anything That Has Cognitive Dissonance Is When Somebody Has the Religion and You like Look Just Saying That This Is like You Said It's 15 White Dudes in a Room You Know Maybe It's Not Everything I You Know There's A Lot Of Things I Grew up Catholic so I'm I'm I'm a Recovering Catholic and We Do Know There's There's A Lot Of Things I Look Back on Them like Ha Knows A Lot Of Things Were Really Good about It Right Discipline You Know Learning Empathy Learning These Different Things Learning to Be Held Accountable for What You Do There's Higher Good Buyer Doing All This of the Stall That There's Times That I Took Away from Theology and Take Away from Christianity and Many of the Religions That I've Studied but Absolutely One of the Things That Jesus Did Many Other of the of the Profits They Questioned Authority May Question Things and so It's Really Important That We Teach Our Kids Only Teach People to Question You Know Why Is CBD Bad by Wise Cannabis Bad You Know That Doesn't Make Any Sense and You Know If You Really Want to Get Deep on Some of the the Conspiracy Theories of How This All Got Legally Illegal We Could Get down That Road to Because It Is Crazy Will It Tell You What First of All Is Not All Right Thought Would Be Going off Right into A Lot Of Parallels That with This so What I Want to Ask You Is a Marketer How Do You Was a Marketer Overcome This Cognitive Dissonance so Primarily It's Education Right What What Sit in Front of Me and What Changed My Mind Is Facts I When You Look at Some Kid Or Some Mom or Some Dad That His Life Has Been Changed Because They're Taking CBD on a Regular Basis They Went from Not Being Able to Talk To Being Able to Talk No They Went from 300 Seizures a Day Two No Seizures but Those Type of Things You Can't Deny Right Something Is Working so If You're Able Then to Dig into Why Is That Not like Rafael Mitchell and Started Right He Went to Discover the Why We Get High Right Many Found in a Can-Am Annoyed System and Then He's Figured out There's More Than One Cabinet to New There's A Lot Of People Don't Know Who That Is Identical I've Read A Lot about Him Please Explain Who He Is Sort of the Godfather Godfather in the Can-Am Annoyed System and He's the One That in an Israel Went to Go Does Study Why THC Affects People And He Threw His Studies Found the Indo Cannabinoid System and the CD1 and CB to Receptors and Why We Get High and Started Been Digging into the Plant In Finding That There's Many More Cannabinoids and Found CB Juan and CBN and CBG and All These Things and He's Really the One That It Brought This to the Forefront for Everyone and Only Because Return for Why People Get Hot and Move Forward from There A True Scientist and Also Somebody Who Discovered Something That I Did Learn about Med School No Is 9% of Medical Schools Now Teach about That Night I'm Surprised It's Not Really I Think That's Higher Than What I Would've Said I Would've Said 0% It Said to Me It Still Shocking That Is That Low That It's Ever I Mean I Understand Coming from Medical Field Where You Were Taught about It so That Makes Sense Right but Even 9% of Sure All the Doctors out There How Much Impact Just This One Camp Mind Is Made Can You Imagine If 20% of Our Doctors Knew about How This Mean the Doctors That That I Talk to Every Day You Know They Run the Gamut Summerlike Yes All Day In Summer like Crazy I Lose My License Right and That's the Education Back to What Your Talk about How You Change the Minds What a Link Small Has Done and Work with People like You Is to Make Sure That Those Influencers of the Health and Wellness World Those Health Professionals out There Those Doctors Are Equipped with Education Because There to Make the Biggest Impact You Know I Can Go Sell a Bunch of This Online and All Search Ads up There and Click Send It There but What We've Decided to Is Focused Primarily on Helping Health Professionals to Learn about Our Product Because There Can Make Big Impact in the Community so That I Think That That Is All I'm Sorry about That I Think That's Paul Paul W Are Found When Joy Was Here She Was Describing Your You Paul Gabe Your Etiology Is Not so Much Just to Move Product It's to Educate the World so That This All Become Something Bigger Hundred Percent Hundred Percent Our Founder Paulino Is Pre-Much a Citizen of the World Now He Considers Himself One of Those Guys That That Doesn't Belong Any One Country That Belongs to the All of the World and He's Trying to Make Big Changes CDs Just One of Them You Know He's Been a Hen Pioneer since the 90s Right and Made the Very First Hemp Bar Because It Had so Many Omega-3's and Omega Sixes and Nobody Was Getting Those Essential Fats Right Now You Have To Get Them from Meat Is What They Were Trying so Need to Know You Can Get It from the Plants and You Can Start Getting Those Things Because You Could Lit so Many People Implant Diets Were Deficient And There Is No Reason Because We Had Hemp Constantly When I Met You and Chrissy Feel They Will Affect Two Years Ago I Knew Nothing Was in Two or Three Working up on the Third One Now Is at Three Bad Is Probably through Your Probably Right Because I Give a Lecture Last Year Yes Is Your Go to the Third Value about so What Happened to Me Was I Just Walked by the Booth and I Was Just That Christie Just Said You Discredited Love You Bunches That Happens When Everyone Christie Just Brought Everybody and She Such a Great Evangelist Shoot She Has but It Was Literally It's like I Don't Know What You're Talking about What I Did Your Enthusiasm Send a Case to My Office Area and I Gave Away the Whole Case You Can Take Any Blog I Talk about I Did Well but One Bottle and What I Found Is That I Guess Maybe Got to Get to 24 I Think I Had 22 People Come Back after the Bottle Run out the Big Bottle of 3600 It's I Want More Know It Okay Run Something And I Gave It to I Didn't of Insiders Ate the Cost and Elect Someone to See Unbiased Just Predicate Event Just Tell Me What You Think and a True Scientist but True yet so I Had like 22 of 24 People Come Back to What Okay Were on to Something Now I Need to Start Teaching Myself Now I Need to Really Start Educating Myself And It All Starts with That Starts with Just the Domino Effect And That's What's That's What I'm Doing Right Now Working to Be Talking A Lot about the Actual Science of Stuff and Disease States That I'm Helping Not Claiming But Supporting Supporting Exactly Just so You We Kind of Hit A Lot Of Different Topics Here but Said Some Things That We Can Carry over into the Next Hour That I Think the Listeners Are Really Liking at Your Approach Chris Which Is Basically You Said You'd You Should Become Double Challenging Dogma You and You Really Should If You're Going to Find Something That Doesn't Just Mean Looking at Hemp and Saying I Think It's Taboo but I Need to Find out More about It to See If I Can Change My Mind There's Also Incidents We May Say Hemp Is Everything but I Need to Make Sure That It's Everything That Everybody Says That It Is Absolutely and Then Then We Also Need to Talk about the Environment That Allows Us to Foster This Kind Growth Because There's a Reason If I Remember the Story Correctly That the Discoveries Made in Israel It Wasn't I Wasn't Able Only One Able to Have Those Kinds of Experiments Here to Find Indo Cannabinoid System in a Stateside Because Our Government Prevented That from Happening so the Fact There Were 9% of Med Schools It's Surprising That It's Grown That Much of the Same Time It Should Be Hundred Percent so We Can Get into Some Really Deep Topics in Terms of How Do We Carry This Message Forward How Do We Make It Available to More People How We Present the Facts of the People Know That You're Not Selling Them Snake Oil That You're Not Telling That You Know It It Fixes Broken Bones and Lowers Your Gas Bill Because It Doesn't Do Those Things Really Get Bored but Actually I Think Fixing Broken Bones Lowering Gas-Filled FDA and FTC Has No Problem with Those Claims but It Is That You and I Could Probably Make a Correlation to the Lower Gospel If I Wanted Regulator System Brings a Homeostasis You Don't Need to Turn up the Heater Comes to the Practical Application of a CBD Is Really Where Your Expertise Is Because You've Made This Journey Right You Made This Journey of I Don't Believe in It to This Is Incredible I Gotta Spread This News in the Right Way to Do so Would You Are Much More Well-Rounded Than I Was Anticipating This Is Really Cool You Got One of the Things You Get a Very Calm Nature but I Would Have This Nervous Energy about My Gosh I'm Sitting on This Just Amazing Thing Wire but As Everybody Get It But You Seem Very Meth Methodical about It I Should Say Well I Have I Do Have What Is Known As Very Laid-Back Nature People Been Thinking I Was High My Whole Life When I Want to Buy Weed from Me When I Didn't Have It so It's Just in My Nature but Absolutely I'm Very Thoughtful about How We Communicate This Because It's Important You Know There Is A Lot Of Weight To What Were Doing This Is a You Know Even Bigger Than the Internet Boom in the 90s and Skin to Change A Lot Of Things Now If You Think about It CBD And Him Could Replace the Entire Johnson & Johnson Catalog So That Hits on Something That We Can Deftly Take the Next Hour to Think That That the Listeners Have Got to Email about It Already That Specifically Want to Know How Can We Put Facts and Research behind Were Going to Do in the Next Hour We Can Deftly Talk about What It Is That a Medical Practitioner Can Do What It Is That a Consumer Can Do What Is in Allied Health Professional Can Do so They Can Better Spread The Message to Allow People That Are Suffering or Just Sibley Want to Improve Their Quality of Life and Him and Him Products to To Their Rather Daily Routine to See If They Can Basically Get a Better Balance so Homeostasis Homeostasis Act about Getting Back in Balance Well That Is Going to Wrap up This First Half-Hour with Chris He Saw Will Be Back Here about Four and Half Minutes Thank You Seems to This Is the Only 24 Hour Take Anywhere Platforms Dedicated to Food and Fun Clear Spoony If Our Townhall.com, or VP Biden 20th Democrat to Announce His Candidacy for the Parties Residential Nominating Widens One of the Most Recognizable Names in Politics the Most Experienced Candidate in This Field and at 76 Seats Second Oldest Face Questions about Whether His Age and More Moderate Record Are Out Of Touch with the Democratic Party Featuring the Younger and More Liberal Contenders Correspondence Agar Magali American University Political Science Professor James Thurber Says If He Hopes to Win Biden Will Have To Find a Way to Connect with Younger Voters He's Really Running against His Own Record to a Certain Age and He Has To Persuade a New Generation That He's Got the Right Ideas Help America and Them President from Writing on Twitter This Morning Welcome to the Race Sleepy Joe Russian Pres. Putin Says She'll Be Briefing Both Beijing and Washington on His Summit with North Korean Leader Kim Jong June Says Cam Expresses a Willingness to Give up His Nuclear Weapons If He Can Secure an Ironclad Security Guarantee First A Woman and Her Two Young Children Died on the Family Car Was Caught up in Floodwaters Rolling Plains of West Texas about 75 Miles Southwest of Fort Worth Storm Prediction Center Meteorologist Matt Mosher Says One of 21 to 2 Inches of Rain Is Falling in West Texas Although Some Areas Did See a Bit More Not That Normal Rainfall Amount over It Adds up over over Dating Week so It's Been a Pretty Wet Winter In That Area and so That's What Caused The Flooding Issues to Homes in the City Hall Office of Baltimore Mayor Catherine Pugh Been Rated by FBI and IRS Agents No Word on Exactly What They're Looking for Stocks Are Mixed on Wall Street This Morning Right Now the Dow down Sharply It's off 203 Points on the NASDAQ Is up 38 Points One of the stories@townhall.com 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Airline Tickets Flight to Date Alignment Harassment to Read or Anywhere Else You Want to Go and Pay A Lot Less Guarantee Quality International Travel Department Right Now Low-Cost Airlines 800 452 1075 800-452-1075 That's 800-452-1075 Okay Welcome Back Project Is Going to Be in Second Hour of Episode Number Eight I Married Grigor Join with Your Host Ken Brown Ducked Him around after All Just Here in Dallas or Plano Texas As Well As Song the Vice President of Marketing and Communication for Election All Will That Last Half-Hour Was Very Light Very in Writing Those Funds All Inroads Lead to the Truth but Everything Good Starts with a Peer Conversation of Beer in God Patient While I Have for All of Our Listeners If You Ever Listen to the Spinning Network Which Is the Host Network of Gut Check Project Be Sure and Check out Mojo 50.com and You Can Also Find the Morse Code Brenda Morse Hosts a Great Show on Their It Starts Every Day 1 PM Eastern That Is Brandon Morse of the Morse Code You Just Talk to Brandon Not Even 20 Seconds Ago in the Hallways You Return Back to the Shed I Did and I Was on Their Show This Morning at Say What Whatever He Is on I Want That Energy Just Truckloads of Energy He Does Tons of Writing Is a Copywriters Got Several Shows That Guy's Got a Good Beard Punishing My M&Ms Right Yeah Yeah I've Been You Know What I Got Beard and Good for Everybody I Think I'm on to 1/2 Years Growing This One Right Now in the Is All I Can Do I Went down to Skin Yesterday Does Not Back up What I'm Really 40 Years and One More Mention Here in Our Live at Reduced Going to Be KB MD CBD Minima Right Works for the Company Licks and All the Powers This and There's a Reason behind That the KB MD CBD You Can Find a KPMG Health.com Is Physician Recommended by the Physician and Sit across the Table for Me Right Now So We Can Get into Some Really Neat Topics in Terms of the CBD with This Man to My Right Mr. Chris Her Song and We Just Finished the Last Half Hour Talking about Essentially Finding the Truth and It Doesn't Have To Be All One Direction or All Another Direction It's Okay to Question Even Your Own Your Own New Revelations in Terms of What You Think of Him or What You Think Driving a Car Everything Should Always Be Open for Question Would You Say Chris Yeah I Think I Think Absolutely That to You to Find Your Truth and and Search for and Find out What Works for You I Mean We Were Just Talking Earlier How You When You First Met Us Got 24 Bottles of Our Product 22 People Came Back to Get It A Couple People Cited Didn't Report Being CBD Itself High-Quality CBD Is an Amazing Product I Think Everybody Should Be Taken Every Day but Some People Decide That You Don't Not Work for Them and That's That's Okay Well It's Really Interesting Because One of Things We Talked about Though Let's Get into from a Marketing Standpoint We Purposely Our Brochure What I Wanted to Address Was a Couple Things That My Patients Always Talk about Number One Why Did I Get Involved with That Number Two What Is Your and a Cannabinoid System Get Back in Balance One of the Things He Can Help and More Importantly Which Is My Favorite Panel Here Is Why Is the Powered by Alexa and All Brand Different from Other Brands That's in There Is so Many Good Reasons to to Work with Alex on Work Find a Quality CBD and There's Other Quality CD Companies out There but I Say I'm Partial to Alexa Now but It Is Important That You Know You're Mine and That's the Truth for Just about Everybody Mean I Became Vegan about Two Years Ago and Note the Reason I Did That Was A Lot Of the Same Reasons That You Guys of Been Talk about Your Fathers in Your Your Your Parents Is I Looked at My Dad and I Looked at My Mom and I Said I Don't Have Healthy Genes I Make a Change and in a Questioning What's Going on but I Needed to Make a Change in That's White and That's I Got into the Hemp Industry and I Need to Make a Change so I Had to Do Some Health Conversations and What That Did for Me It Got Me More Connected to What I Eat But I Get More Connected to What I Put My Body so I Look at the Labels Right I Look at What's Going on That's Why to Begin I Absolutely Think That That's What You Need to Do You Doing When You're Looking at CBD Where Did It Come from Who Made It Now Is It Organic What Country Did It Come from Doesn't Have a Certificate of Analysis Can You See That It's Clean Mean We Get to the Point Where Were Controlling the Grow Where We Control the Water Rights We Know Where the Water Came around Really so We Go Way All the Way down to Temps an Amazing Plant Right Yeah It It Basically Filters the Soil It Actually Is Good for the Environment but Let's Start from the Very Beginning Here so This This KB MD Health CBD Tell Me Where This Came from So Beginning to End so It Came Out Of Your Hair It Came Out Of Your Head Right. That's Right Then and What We Found Is You Coming to Us and Just Going Hey This Is Amazing This Is Working for RFR My Patients Is Working for My Client And I Need To Be Able to Provided in a Form Factor That Fits Your Protocols and We Were Just Excited about Beating to Partner with You on That Because We Want to Be Able to like We Talked about Earlier Is Educate People Right and You're Doing Such a Phenomenal Job of Educating People How to Better Run Their Lives and Heal Their Lives and Give Their Body Information to Heal Itself And What We Really Love Is That That CBD That You Work on Is Our 3600 Format It and We Been Using That Formulation for a Long Time and You You Put Some Formulation Changes to It That the Size Form Factor and Allowed It to Even Be Better and We Love That That Model We Go to Trade Shows All the Time Going to One This Week Pay the Effects Will Go to Autism One We Go You Guys Are Doing Autism 10 Yeah We Go Every Year Fantastic We Love Is Only I've Got Just for You so in the Future with Probably One Is Autism Autism Is Mid-May Mid-May Fortune Will Be Able to Do the Surgery A Lot Of Travel Coming up but Let Me Tell You What Working to Be Publishing Probably the Most Comprehensive and Scientific Review It Geeks Out I Mean to a Level That I Have To I Mean I'm Trying to Figure out How to Make It a Little Bit Easier but You Almost Can't Dance to the Point Where It's like You Need This Science That's the to Show the Most Educated Group of People That I Go and See Most of the Time Is Autism Group Right It's It Scientist Date Those Moms and Those Parents That Are Dealing with That Are More Educator and Cannabis and Diet and and Looking at the Details of What I'm Putting in My Body Than Anybody That I've Met and As Such and More Interesting No Group of People and What's My Favorite Part Is They Won't Let Us Leave Right We Get There Early We Leave Late Every Day Because They're Just Coming up and Saying I Need This Is Working for Me I Need This Is Working for Me What I Guess Was Two Weeks Ago When I Brought up the so like I Said Every Single Show We Do Some Sort of Science And One of the Articles That I Brought up Was Out Of Israel Where They Actually Looked at the Ananda Biden to AG Level Specifically Nana Might Be the One That's Always There Which Is an Endo Cannabinoid and They Showed In Autism Spectrum Disorder Almost Unequivocally Their Lower So the Deck Stacked against Him Right There You Need to Raise It up to Get Them to This Point so It's Almost like It Is a Essential Nutrient If You Are on the Autism Spectrum Disorder so I'm Very Passionate about That Myself Yeah and and I Am to Have in It It's Very Similar to Some of the

When IMPACT VP of Services Brie Rangel hit "publish" on her article Being Nice at Work (& As a Leader) Doesn't Hold You Back, she wasn't prepared for the level response she received from other marketers and leaders. Readers thanked her for being vulnerable. For making them feel less alone. For giving others the conviction and confidence to be nice as a pathway to success.  It was the first time she felt she took a substantive step toward being a genuine thought leader, instead of a content contributor who was given assignments based on the needs of our editorial calendar. But how do we get to those moments of vulnerability in our content and ground them well enough in a productive foundation to make those stories valuable for others? And what are the rewards that come from being willing to get yourself to that place in your content? Those are the exact questions we'll be answering in this episode.  Enjoy!  Resources We Discussed Being Nice at Work (& as a Leader) Doesn't Hold You Back The Toxic Myth of "Fearless" Leadership Happy to Help Content Framework This Episode Is Brought to You Buy Scripted Learn more at Scripted.com, and check out their new content strategy platform, Cruise Control.

Join Scott Cluthe's Newsletter HERE  Join Scott Cluthe on FACEBOOK HERE  Scott Cluthe talks with Marcia Naomi Berger, author of the new book, Marriage Meetings for Lasting Love from New World Library.  Naomi says of her book & Work: "As a therapist committed to marriage,  strengthening relationships and fostering emotional, mental, and spiritual health, I look forward to serving you. A licensed clinical social worker and psychotherapist for over thirty years, I provide psychotherapy and counseling in my San Rafael office to couples, individuals, families, and groups. My resume shows the depth and breadth of my professional experience and publications. My book, The Marriage Meeting Program: 30 Minutes a Week to Guarantee the Long Term Relationship You’ve Always Wanted, presents material from my couples workshops.  .I believe in the kind of marriage that is caring and supportive. It fosters the growth and vitality of both partners. I have been happily married for over 23 years, not by chance, but because we have learned how to keep a relationship thriving"