Windermere Coaching Minute

Windermere Coaching Minute podcast episode featuring Michael Fanning's conversation with Garrett Fry and Matt Bonelli.Host: Michael FanningGuests: Garrett Fry and Matt Bonelli, real estate coaches and hosts of the Life at 10 Tenths podcastIn this episode, Michael Fanning speaks with real estate coaches Garrett Fry and Matt Bonelli about navigating the changing real estate landscape. They discuss strategies for staying focused amid distractions, the power of time blocking, adapting to market shifts, and how to maintain confidence when communicating with clients.Distractions often come from the top down in real estate officesMany agents (40%) have never had price reduction conversations with sellersImportance of focusing on process rather than market noiseThe power of weekly planning sessions for productivityHow structured schedules create freedom rather than constraintTreating real estate as a business with intentional time managementThe importance of scheduling both work activities and personal timeBuilding stronger relationships through effective communicationBeing a trusted advisor to clients during confusing market timesThe value of role-playing difficult conversationsWhy confidence and competence are essential in today's marketRising inventory and sales happening simultaneouslyThe misconception that interest rates are preventing all transactions40% of homes owned free and clear, with only 30% in the low interest rate categoryThe importance of a positive mindset rather than a scarcity mentality"Super Communicators" by Charles Duhigg"The Almanac of Naval Ravikant" compiled by Eric Jorgenson"The Next Conversation" by Jefferson FisherGarrett Fry has been in real estate since 2003-2004, following in his father's footsteps who owned a 250-agent office. Matt Bonelli entered the industry in 2012 and quickly moved into management. Together, they host the Life at 10 Tenths podcast and coaching program, which focuses on helping agents live at "the pinnacle of their ability and purpose."Website: lifeat10tenths.comEmail: matt@lifeat10tenths.com and garrett@lifeat10tenths.comInstagram: Matthew J Bonelli, @lifeattententhsFacebook: Garrett Fry ReddingWindermere Coaching Minute Podcast: Navigating Today's Real Estate MarketEpisode SummaryKey Topics Discussed:Current Market DistractionsTime Blocking & Schedule ManagementCommunication & ConfidenceCurrent Market OpportunitiesBook RecommendationsAbout the GuestsContact Information

In this episode of Windermere Coaching Minute, host Michael Fanning welcomes real estate veteran Erik Zimmerman to discuss navigating changing real estate markets, maintaining productivity, and finding opportunities in challenging times.Erik Zimmerman brings 36 years of real estate experience to the conversation. Based in Cincinnati, he previously hung his license with Comey and Shepherd and has a background as a ninja instructor and coach.The return to "normal" market conditions with 45-60 day market timesHow 40% of agents have never experienced interest rates over 4% or asked for price reductionsStrategies for staying productive and focused during market changesThe importance of mindset and focusing on what you can controlTime blocking and accountability techniques for consistent successFinding opportunities in any market conditionBalancing lead generation activities with long-term relationship buildingPractical tips for staying motivated during market shiftsErik emphasizes that real estate success requires commitment to proven systems regardless of market conditions. He uses the analogy of marathon training - you sign up for both the finish line feeling and the early morning training runs.Michael and Erik discuss how agents can shift their thinking from catastrophizing problems to focusing on action steps and opportunities. They share strategies for maintaining accountability and consistent performance."We're in an instant mashed potato society... I want the money, I wanna go to closings, but I don't wanna run stadiums in the middle of the night." - Erik Zimmerman"Discipline is a choice between what we want now and what we want most." - Erik Zimmerman"When somebody's in marital therapy, the first call is not to the realtor... It's our job to be connected with them, to be focused on the relationship." - Erik ZimmermanErik recommends "Die with Zero" which encourages having experiences with your money and health now rather than saving for events you may never experience.Erik Zimmerman: Email at ez@erik-zimmerman.comMichael Fanning: fannie@windermere.comIf you enjoyed this episode, please give us a thumbs up, rating, and share with others. Send topic ideas to Michael Fanning directly at fanning@windermere.com.

Host: Michael FanningIn this episode of Windermere Coaching Minute, Michael Fanning explores how real estate agents can use AI tools like Claude and ChatGPT to enhance client relationships and streamline communication. He explains how these tools can help agents craft client-centric communications that build trust, demonstrate empathy, and position them as lifelong advisors rather than transaction facilitators.The quality of AI output depends entirely on the clarity and specificity of promptsClaude is highlighted for its ability to understand nuances and generate warm, human-sounding languageEffective prompts should specify your goal, desired tone, and center the client's experienceAI can help tailor communication to different personality types (analytical, relationship-focused, decisive, methodical)These tools should enhance human connection, not replace itFor Buyer Consultations:"Create a warm conversational buyer consultation guide that helps me understand my clients' home ownership dreams and life goals first, before discussing budgets or neighborhoods. Include thoughtful questions that show I care about their long-term happiness, not just the transaction."For Competitive Offer Situations:"Draft a supportive email template that walks first-time home buyers through the offer process with empathy and clarity. Help me explain complex market dynamics in a way that builds their confidence and reduces anxiety while positioning me as their advocate, rather than somebody pushing for a quick decision."For Seller Home Preparations:"Create a compassionate home preparation guide that acknowledges the emotional process of letting go of a family home. Include ways to frame improvement suggestions as investments in their successful transition rather than criticizing their beloved space."For Past Client Nurture Campaigns:"Create a value-first nurture campaign for past clients that focuses on being a consistent resource rather than asking for referrals. Include genuine check-in messages, helpful homeowner tips, and community information that positions me as their trusted real estate advisor for life."For Testimonial Requests:"Write a heartfelt message requesting feedback from recent clients that expresses genuine appreciation for trusting me with their real estate journey. Include general prompt questions that invite them to share their authentic experience while making it clear their relationship matters more than the review."Be specific about your audienceRequest a tone that matches your personal brandAlways review and personalize the AI outputExperiment with different prompts for the same taskSave your best prompts for future useAI tools like Claude aren't about automating human connection but enhancing it. They free up time and mental energy to focus on building genuine relationships with clients. The future of real estate belongs to agents who blend the efficiencies of technology with human empathy and expertise.

Understanding Title & Escrow Services with Nicole HardingHost: Michael Fanning, Windermere CoachGuest: Nicole Harding, Director of Sales for CW Title and Escrow (22 years of experience)In this episode, Michael Fanning interviews Nicole Harding, Director of Sales for CW Title and Escrow, who shares valuable insights about title and escrow services, what makes CW Title unique, and how real estate agents can leverage these services to enhance client relationships.What title insurance and escrow services actually entailCW Title's local focus and multiple underwriter advantagesTools and resources available to agents (farming tools, buyer books)How agents can leverage title services to appear more professionalCommon issues in today's title and escrow marketWays agents can improve their communication with title companiesTitle insurance is "a history search of the property" that ensures boundary lines and markersEscrow officers are neutral third parties who manage the closing processCW Title offers multiple underwriters to help with challenging title claimsFree title and escrow classes are available to brokersThe company provides useful online fee estimators for both buyers and sellersCW Title website: cwtitle.comFarming tools, including "likely listing tool" and neighborhood spotlight analysisBuyer book resource that includes closing documents and property informationNicole Harding: nharding@cwtitle.comMichael Fanning: fanning@windermere.comT"Be awesome and help somebody."

Balance Between Personal & Brokerage Branding with Stevi FanningHost: Erin Wright, Windermere coach with marketing and advertising backgroundGuest: Stevi Fanning, marketing strategist and real estate powerhouse with 13 years of industry experience, owner of Building Boise Real Estate, and Windermere coachIn this episode, marketing expert Stevi Fanning shares her insights on effectively balancing personal branding with brokerage branding for real estate professionals.The 80/20 Rule: 80% brokerage branding, 20% personal branding for marketing materials, especially signageBrand Partnership Approach: Use your personal brand to communicate unique value while leveraging your brokerage's established credibilityValue Proposition Development: Find the intersection of your genuine skills, market needs, and personal passionsBrand Evolution Timeline: Expect 12+ months for brand saturation and recognition in your marketBrand Success Indicators:Finding Your Niche: Stevi specialized in new construction after extensive market research with builders and buyersVisual Consistency: Maintain consistent colors, fonts, and messaging across all platformsContent Strategy: Be laser-focused on creating content for your niche rather than general real estate contentBrand Refresh Timeline: Minor refreshes every 2 years (photos, layouts), major overhauls only every 5-7 yearsStarting Your Brand: Research before design, embrace your brokerage's brand equity while developing your personal value propositionWe're entering the "authenticity economy" where personal authenticity combined with institutional credibility matters mostFocus on human-digital integration - using technology to amplify human experience, not replace itStevi Fanning: Email at stevifanning@gmail.comWindermere Coaching: Email fanning@windermere.com for show inquiries or to suggest topicsThe Windermere Coaching Minute invites listeners to like, subscribe, share, and leave reviews to help others find these valuable resources.Key Takeaways:Practical Advice:Future of Real Estate Branding:Contact Information:

Windermere Coaching Minute with Michael Fanning: Host Michael Fanning dives into a topic that often raises eyebrows in the real estate industry: what real estate agents actually make and why those who offer full service at consistent rates are worth every penny to sellers and buyers.The Reality of Agent Compensation: Breaking down the financial reality of being a real estate agent, including upfront costs (marketing, staging, transaction costs) that can range from $6,000-8,000 before factoring in time and riskValue of Expertise: How professional agents provide market expertise, negotiation prowess, and risk management that typically results in 5-7% higher sale prices compared to discount brokersHidden Costs of Discount Brokers: The three ways discount agents make up for reduced commissions:Volume over quality approachReduced marketing investmentUnbundled services with à la carte chargesPre-Listing Consultations: The growing trend of formalized consulting relationships before listing, where agents provide professional guidance on improvements, timing, and market positioningPerformance Metrics That Matter:List-to-sell ratios (98-102% for full-service agents vs. 93-96% for discount brokers)Average days on market (14-30 days vs. 45-90 days)Closing success rates (90-95% vs. 75-85%)On-time closing rates (85-90% vs. 65-75%)Real Examples: Case studies showing how sellers who initially chose discount brokers ultimately achieved better results after switching to full-service agentsFor more information about Windermere Coaching or to suggest topics for future episodes, reach out directly to Michael Fanning at fanning@windermere.com. If you enjoyed this episode, please share it and leave a rating.* Data from NAR and Trendgraphix.

Host: Michael FanningIn this episode of the Windermere Coaching Minute, Michael Fanning discusses the five primary factors that determine why some people live the life they desire while others don't. Drawing insights from David Bayer's book "The Changed Mind: Rewire Your Brain and Re-engineer Your Reality," Michael explores how our early childhood programming creates beliefs that shape our entire reality.Beliefs - Fundamental assumptions about reality formed between ages 1-9Thoughts - Mental content arising from underlying beliefsFeelings - Emotional responses triggered by thoughtsActions - Behaviors and choices based on feelings and thoughtsResults - Outcomes that manifest in your life from your actionsPrimal State: Reactive, survival-oriented mode driven by fear and scarcityPower State: Creative, possibility-oriented mode driven by purpose and abundanceMichael walks through a presentation scenario demonstrating how the same situation can produce entirely different outcomes depending on whether you operate from a primal or power state.Identify your pattern in one area you want to improvePractice state awareness three times dailyTransform one limiting belief into an empowering alternativeApply your new understanding to a specific upcoming situationConduct daily check-ins about your operating beliefsDavid Bayer's book: "The Changed Mind: Rewire Your Brain and Re-engineer Your Reality"Find additional resources at changedmind.comEpisode 14 of David Bayer's podcast: "Get ahead of your limiting beliefs before they materialize"Decision Matrix tool available on the Changed Mind websiteEmail: fanning@windermere.comCoaching services available through WindermereSubscribe to the coaching newsletter for more resources"Be awesome and help somebody. Make it a great day."Key Concepts Covered:The Five Primary Factors:Primal State vs. Power State:Practical Application:Homework for Listeners:Resources Mentioned:Connect with Michael:Michael's Sign-off:

Title: The Power of Real Estate Farming: Building Sustainable SuccessHost: Stevi FanningGuest: Erin WrightShow: Windermere Coaching MinuteIn this insightful episode of Windermere Coaching Minute, host Stevi Fanning is joined by accomplished real estate agent and Windermere coach Erin Wright to explore the strategic approach of geographic farming in real estate. Aaron, who has been serving Southwest Washington since 2013, shares his expertise on building a sustainable real estate business through effective farming techniques.The episode delves into essential aspects of successful farming, including: How to select the right location for farming with specific metrics for success Budget considerations and realistic investment expectations The proven "8x8 campaign" strategy for establishing presence Leveraging both personal and other agents' listings within your farm area Methods for tracking ROI and measuring success Common pitfalls to avoid and how to maintain momentumAaron provides practical insights from his personal experience, sharing how farming helped him build his database from just 30 contacts to a thriving business that generates consistent referrals. He emphasizes the importance of viewing farming as a long-term strategy, typically requiring a two-year commitment for optimal results.The discussion highlights the difference between "hunting" versus "farming" approaches in real estate, demonstrating how cultivation of relationships and consistent presence in a community can lead to sustainable business growth and a 5-to-1 return on time investment when working with sellers.Connect with Our Speakers:Stevi Fanning Host, Windermere Coaching Minute Email: stevifanning@gmail.com LinkedIn: [Insert LinkedIn Profile]Erin Wright Real Estate Agent & Windermere Coach Southwest Washington Market Expert Email: erinwright@windermere.com Website: www.windermerecoaching.comFor more real estate insights and coaching resources: Contact Windermere Coaching: www.windermerecoaching.com Follow Windermere Coaching Minute on your favorite podcast platform Share your topic suggestions or express interest in being a guest on the show

Building an Effective Buyer Process with Jason MaloneHost Michael Fanning sits down with Jason Malone, a Windermere real estate agent from Spokane, Washington, to discuss his highly refined and successful buyer process. Jason, who became licensed in 1994 but truly launched his real estate career in 2019, shares insights into how he transformed the Ninja selling system's 10-step buyer process into a consistently executed strategy.Key Discussion Points:The importance of building rapport through FORD (Family, Occupation, Recreation, Dreams) conversations before diving into home specificationsHow Jason uses a digital buyer packet and pre-meeting video to establish professionalism and set expectationsThe psychology behind the "rolling top three" homes approach to help buyers make decisionsUsing the funnel process to narrow down home options systematicallyThe significance of understanding buyers' "whys" versus just their "whats" in home preferencesStrategies for handling financing discussions and the 1%/10% rule for interest rate impactsImplementation of buyer broker agreements and the power shift in client relationshipsSetting clear communication schedules and expectations with clientsSpecial Features:Jason shares his experience as a beekeeper and how he uses honey as a thoughtful client giftDiscussion of current market conditions in Spokane's real estate environmentTips for maintaining consistent client communication and building long-term relationshipsContact Information:Jason Malone: 509-879-3448,jmalone@windermere.comMichael Fanning:fannie@windermere.comFor more podcast episodes or to be featured as a guest, reach out to Michael Fanning atfannie@windermere.com.

Host: Michael Fanning Guests: Regina Madiera-Gorden and Madison Bighman (Mother-Daughter Real Estate Team) In this episode of the Windermere Coaching Minute, Michael Fanning interviews Regina and Madison and , a successful mother-daughter real estate team from the greater Tacoma Pierce County area. With Regina's 20 years of experience and Madison's nine years in the business, they discuss their innovative approach to improving their client service through focused feedback. Top 5% in sales volume in the Northwest MLS (Tacoma market, 2024) Top 5% in sides for the Tacoma market Above 100% list-to-sale ratio, demonstrating exceptional pricing expertise Madison organized a unique focus group to evaluate their business practices: Invited 10 participants (mix of past clients and professionals) Hosted at Madison's home for a personal touch Used creative "red light, green light" feedback system with Martha Stewart/Reality TV star cards Evaluated marketing materials and client touch points Received detailed feedback on visual materials and client communication strategies Reimagined their birthday card program for more personalized client interactions Refined marketing materials based on readability and relevance Created an ongoing group chat for continued feedback and connection Inspired other local business owners to adopt similar feedback methods Emphasis on authenticity and genuine connection with clients Commitment to continuous improvement and professional growth Focus on creating sustainable, long-term client relationships Dedication to maintaining high professional standards in real estate Website: rmhomespecialist.com Instagram: @rmhome_specialist Location: Greater Tacoma Pierce County area For more real estate insights and professional coaching, follow the Windermere Coaching Minute podcast. Episode HighlightsTeam AchievementsFocus Group InitiativeKey Insights and ChangesBusiness PhilosophyContact Information

Hosts: Michael Fanning and Stevi Fanning, experienced real estate coaches and industry veterans, join forces to tackle common misconceptions in real estate. Key Myths Discussed: Myth #1: Real Estate is an Easy Business 87% failure rate within 5 years significant initial investment ($3,000-$5,000+) Requires 400+ hours of training Multiple skill sets needed: client management, financial awareness, negotiation Myth #2: Agents Only Work When They Have a Sale 25-30% time spent on marketing 20-25% on client communications 15-20% on MLS research Only 10-15% on actual transactions 50-100 daily communication attempts Myth #3: More Hours Equal Success Productivity peaks at 35 hours per week Burnout risk increases 60% beyond 50 hours Focus on efficiency over "grind culture" Importance of time blocking and automation Myth #4: Making Money Right Away First-year average income: $15,000-$30,000 Success requires systematic approach Focus on skills and knowledge first Build robust referral network Consider coaching for accelerated growth Myth #5: Friends and Family Will Be Your Clients 5-10% conversion rate for friends/family Need to maintain professional standards Importance of establishing systems and processes Focus on building professional referral networks Contact Information: Michael Fanning: fanning@windermere.com Stevi Fanning: stevifanning@gmail.com Website: windermerecoaching.com Weekly PATH calls: Thursdays at 10:00 AM Pacific Time (for Windermere agents)

In this episode of the Windermere Coaching Minute, Michael and Stevi Fanning delve into the critical skill of saying no in the real estate industry. They explore the significance of maintaining professionalism, enhancing client relationships, and ultimately fostering a more successful business mindset. The discussion covers various scenarios where agents may need to assert boundaries while also providing insights on improving client interactions. Key Bullet Points: Importance of Saying No:Saying no is not just a rejection; it is a tool for maintaining professionalism in real estate. It sets clear expectations for both the agent and client, ensuring transparency. By confidently stating "no" when necessary, agents reinforce their boundaries, which helps build trust and a healthier working relationship with clients. It ultimately leads to better outcomes and more predictable business results. Reducing Commission Requests:When clients request a lower commission, they are often questioning the value of the service provided. Michael emphasizes the need for agents to articulate their unique value proposition convincingly, explaining the various expenses and efforts involved in the selling process (like marketing, staging, and negotiation). A well-structured system allows agents to communicate their worth effectively and mitigate these requests. Overpricing Listings:Selling a home at an inflated price can lead to significant risks. Stevi discusses how overpriced homes can lose a large percentage of interested buyers and become damaging marketing tools for other listings. It's crucial to educate sellers about the importance of pricing competitively. Agents should leverage tools like Comparative Market Analysis (CMA) to guide sellers to appropriate listing prices and diminish the risk of extended market times that diminish property appeal. Handling Low Offers:Clients sometimes suggest making offers well below listing prices, but this can hinder negotiations and damage relationships. The hosts explain how agents should have candid conversations with buyers about market conditions and the potential negative impacts of low offers on their credibility. They recommend using statistics, such as acceptance rates for lowball offers, to guide clients to make competitive offers that engage sellers positively. Buyer Broker Agreements:The importance of having signed Buyer Broker Agreements (BBAs) is underscored. Michael stresses that these agreements protect both the agent's commission and the client's interests. By establishing these agreements, agents demonstrate professionalism and commitment, which can increase the likelihood of successful transactions. They advocate for clear dialog about these agreements, emphasizing how they ensure dedicated representation and confidentiality. Buyer's Readiness:Agents often encounter clients who wish to view properties without being ready to purchase. Michael encourages establishing a thorough buyer consultation process to distinguish between serious and curious buyers. They emphasize the value of determining buyer motivation through questions that gauge readiness, such as asking for a scale of 1 to 10 regarding their desire to purchase. By creating an educational experience and understanding client needs, agents can channel their energies into the most promising leads. Conclusion:Michael and Stevi emphasize the importance of clear communication and investing in personal development through coaching. They encourage listeners to engage in role play and practice strategies discussed in the podcast to enhance their effectiveness in the real estate market. Thank you for listening! If you find value in our discussions, please share, rate us, and send in any topics you'd like to hear in future episodes! Remember to be awesome and help someone today!

Host: Michael FanningLocation: Power of You Event, ArizonaDate: December 4-5, 2024 Hello everyone! This is Michael Fanning, and welcome to the Coaching Minute podcast. Today, I'm joined by a dynamic group of real estate professionals live from our Power of You event in Arizona. Let's meet our guests: Miles Turner Location: Riverside, California Affiliation: Windermere Tower Properties Experience: 20 years in real estate as a managing broker. Aaron Bloom Location: Eugene, Oregon Affiliation: Windermere Lane County Fun Fact: Home of the Ducks. Lisa McNally Location: Renton, Washington Affiliation: Windermere Specialty: Engaging real estate insights and market expertise. Stevie Fanning Location: Boise, Idaho Experience: 13 years in real estate with Windermere Coaching. Personal Note: Proud to share insights alongside my husband, Michael. In today's episode, we discuss how to effectively respond to the age-old question: "How's the market?" Our panel shares their strategies for navigating these conversations and offers tips on how to delve deeper into clients' concerns and perceptions about the real estate market. Responding to "How's the market?" Use questions to gather more information: Avoid vague responses and instead focus on prompting a deeper dialogue. Understanding Client Concerns: Recognize that people may have varying perceptions of the market based on news and personal experiences. Clarify client intentions behind their questions. Preparing for Networking Events: Research local market statistics to engage intelligently in conversations. Be ready with interesting facts about nearby properties to enhance discussions. Addressing Common Pre-Listing Questions: Strategies to respond to inquiries such as "How long have you been in the business?" and "How many houses have you sold in this neighborhood?" Emphasize willingness to do thorough research despite limited experience in a specific area. Thank you for tuning in to this episode of the Coaching Minute podcast. We hope you found the insights shared by our panel valuable, especially as you navigate your own real estate conversations. If you enjoyed this episode, please share it and give us a rating! For questions or suggestions for future topics, feel free to reach out to me directly at fanning@windermere.com. Final Thoughts:Be awesome and help someone today! IntroductionSpeakers:Episode OverviewKey Discussion Points:Conclusion

Show Notes: Welcome to another episode of the Windermere Coaching Minute. I'm your host, Michael Fanning, and today we're diving into the realm of transformative insights that can help real estate professionals tackle challenges like imposter syndrome and unlock their true potential for the upcoming year. Today, we'll reference three impactful books and their authors: "Manifest" by Roxy Nafausi – This book introduces concepts of visualization and affirmation to shape your mindset for success. "The Art of Possibility" by Dr. Ben Zander – Zander's work encourages reframing perspectives and viewing challenges as opportunities for growth. "A Changed Mind" by David Bayer – This book focuses on the power of our interpretive mind, emotional meaning, and how to consciously respond to change. In this episode, we'll discuss how to confront the “what if” questions that can lead to self-doubt, drawing from the frameworks and insights provided by these authors. We'll explore proactive strategies and mindset shifts that can empower you to face challenges confidently and transform your narrative in real estate. Key Topics: Understanding imposter syndrome and its impact on performance. David Bayer's three pillars of mindset transformation. Roxy Nafausi's visualization techniques and the power of affirmations. Dr. Ben Zander's principles for reframing past experiences as valuable lessons. Practical action steps to cultivate a growth-oriented mindset and overcome self-doubt. Action Steps: Create a meaningful narrative that supports your success. Embrace the “what ifs” and transform them into opportunities for growth. Invest in your education and continuous learning. Develop a framework for emotional resilience amidst market fluctuations. Consider the value of coaching to stay accountable in your journey. Resources Mentioned: Books: “Manifest” by Roxy Nafausi, “The Art of Possibility” by Dr. Ben Zander, “A Changed Mind” by David Bayer. Windermere Professional Development: Business planning classes on December 16th and 17th; complimentary coaching calls available. Thank you for joining us today! If you'd like to reach out or have feedback and podcast ideas, please contact me at fanning@windermere.com. Don't forget to share this podcast and give us a rating—it helps us spread the word! Stay empowered, stay curious, and remember—leaders don't need titles. Your actions set the example for those around you. Make it a great day!

Introduction: Welcome to the Windermere Coaching Minute! Today's episode features an insightful conversation between host Michael Fanning and guest Marguerite Martin, a seasoned real estate professional with a unique approach to building a referral business. Key Takeaways: Marguerite's Background: In real estate since 2005 and transitioned to Windermere in 2011. Focused on referral business since 2011, with her last personal transaction occurring in May 2017. Specializes in aiding buyers, primarily in the Pierce County area, south of Seattle. Transition to Referral Business: Marguerite found success in referrals by initially choosing to work only with buyers and not listing properties. Developed a systematic approach to referring clients to qualified seller agents, ensuring a good match. Building Trust: Emphasizes the importance of establishing relationships with agents to ensure they meet client needs. Focuses on understanding both clients and agents to create effective matches. Consistent communication and updates are vital for maintaining referral relationships. Marketing Strategies: Utilizes various marketing methods to attract clients, including blogging, maintaining a strong online presence, and personalized outreach. Leverages her website, Move to Tacoma, as a resource for potential buyers relocating to the area. Advice for Aspiring Referral Agents: Start with a solid foundation of real estate knowledge and a database of contacts before transitioning to a referral-based business. It's crucial to vet agents and clients to enhance the chances of successful referrals. Cultivate relationships and provide value to both clients and agents for long-term success. Common Challenges: Overcoming skepticism from peers and clients about the effectiveness of a referral business model. Addressing potential issues if referred clients are not satisfied with the agents they are introduced to. Final Thoughts: Marguerite advocates for the importance of vetting both agents and clients to ensure good fits for long-lasting referrals. Reinforces that clients ultimately choose their agents, and maintaining relationships is key to ongoing success. Contact Information: If you'd like to connect with Marguerite Martin, you can find her on: For more insights and updates, visit her website: Move to Tacoma Closing Remarks: Thank you for tuning in to the Windermere Coaching Minute! Don't forget to reach out to Marguerite for any referral inquiries or advice. If you enjoyed this episode, please let us know. Remember to be awesome and help somebody today!

Episode Title: Giving Back Through Real Estate: A Conversation with Dina Emmert of Bozeman, Montana Host: Michael FanningGuest: Dina Emmert Episode Summary:In this exciting episode of Windermere Coaching Minutes, host Michael Fanning talks with Dina Emmert, a dedicated real estate agent from Bozeman, Montana. They discuss Dina's innovative approach to real estate, which not only focuses on transactions but also emphasizes giving back to the community. Dina shares insights into her team's commitment to supporting local nonprofits through their transactions and how they encourage clients to participate in charitable giving. The episode explores the impact of their contributions, the importance of community connections, and tips for other agents looking to integrate giving into their business practices. Key Highlights: Introduction to Dina Emmert and her real estate team. Overview of the Bozeman real estate market. Discussion of the Windermere Foundation and its role in community giving. Details on how Dina's team donates $250 from each transaction to a nonprofit of the client's choice. Examples of nonprofits supported and the community's response to their efforts. The importance of storytelling in real estate and giving back. How real estate agents can incorporate philanthropy into their businesses. Insights into their holiday tradition involving Santa Claus and community outreach. Contact Information: To connect with Dina and learn more about her team's philanthropic efforts or inquire about their processes, you can reach her at: Phone: 406-580-7029 Email: dina@windermere.com Thank you for tuning in! If you enjoyed this episode, please share it with someone who might benefit from it and consider leaving us a rating. Remember: Be awesome and help somebody! Make it a great day!

In this episode of Windermere Coaching Minutes, host Michael Fanning shares effective strategies to ramp up your real estate business during the last three months of 2024 and set a strong foundation for 2025. Drawing from the Ninja Selling philosophy, Michael discusses how prioritizing genuine relationships over transactions can lead to significant long-term success. He emphasizes the value of consistent communication through phone calls and handwritten notes, as well as the importance of face-to-face interactions in building trust and rapport with clients. Ninja Selling Philosophy: Emphasizes the importance of relationship building in real estate. Encourages a focus on genuine connections rather than solely closing transactions. Accountability Audit: Assess how well you are currently engaging with your sphere of influence. Communication Strategies: Commit to making 25 phone calls and 25 face-to-face interactions each week. Use “touchpoint” calls to check in on personal updates without a sales agenda. Importance of Face-to-Face Meetings: Enhance trust and rapport through in-person interactions over digital communication. Art of Handwritten Notes: Send at least 10 personalized handwritten notes each week to reinforce relationships. Recognize the emotional impact of expressing gratitude through written communication. Tips for Implementation: Set aside time each week for calls and handwritten notes. Use conversations to learn about your clients and plan next steps. Ninja Selling by Larry Kendall: A guide to building genuine relationships and maximizing success in real estate. Link to Purchase Give and Take by Adam Grant: Explores the dynamics of giving and taking in professional relationships and how givers tend to succeed in the long run. Link to Purchase If you want to reach out to Michael Fanning, you can contact him at:Email: fanning@windermere.com Thank you for listening, and remember to be awesome and help somebody—make it a great day! Key Points Discussed:Recommended Reading:Contact Information:

Episode Title: Staying in Your Lane: Real Estate Insights for Success Host: Michael FanningGuest Speaker: Kristen Stavros In this episode of Windermere Coaching Minutes, host Michael Fanning engages with Kristen Stavros, a real estate agent with over a decade of experience. Kristen shares insights on the significance of "staying in your lane" as a real estate professional, particularly in specialized markets with unique challenges. Michael introduces Kristen Stavros, highlighting her 10 years of experience in real estate. Kristen shares her journey into the industry, emphasizing the importance of family and community in her work. Kristen discusses the complexities of specialized markets and the need for local knowledge. She explains that understanding the logistics, regulations, and market dynamics is vital for success. A core theme of the episode is the importance of specialization. Kristen emphasizes that agents should operate in areas where they are knowledgeable to provide better service and maintain client trust. Michael presents scenarios where agents may attempt to manage transactions outside their expertise. Kristen stresses the importance of referring clients to specialized realtors to ensure they receive the best guidance. Kristen talks about the value of establishing mutual referral relationships. By sharing knowledge and supporting fellow agents, professionals can create a stronger network and generate more referrals. Kristen highlights the risks of misrepresenting expertise, which can damage reputations and lead to client dissatisfaction. She shares examples of potential pitfalls that can arise from operating outside one's area of specialization. The episode emphasizes that consistency in service builds trust. Kristen encourages new agents to seek mentorship and support from seasoned professionals to strengthen their knowledge and relationships. For listeners interested in reaching out to Kristen Stavros, you can find her on: Instagram: @KristenOnWhidbey Website: StavrosHomes.com If you'd like to connect with host Michael Fanning: Email: fanning@windermere.com Audience Engagement:Listeners are encouraged to share this episode with colleagues and friends. If you enjoyed it, please leave a rating and your feedback!

Windermere Coaching Minute Podcast Episode Title: "Unlocking Success: How Hiring an Assistant Transformed My Real Estate Business" Host: Michael Fanning Speaker: Allison Stensrude Episode Overview: In this enlightening episode of the Windermere Coaching Minute podcast, host Michael Fanning sits down with real estate professional Allison Stensrude to discuss the transformative impact of hiring an assistant in the real estate business. They explore key insights on recognizing when to seek help, the processes involved, and the profound benefits of delegating tasks. Key Points Covered: 1. Introduction to Allison Stensrude: Allison began her real estate journey in 2012 and relocated to Walla Walla in 2017, starting fresh without local connections. 2. Identifying the Need for Assistance: Agents often hit plateaus due to overwhelming workloads. Allison shares her breaking point experience, marking a panic attack while trying to juggle multiple appointments. 3. The Decision to Hire: The importance of evaluating business and personal health on a scale of 1 to 10. Allison documented her daily tasks and identified 55 tasks that could be delegated to an unlicensed assistant. 4. Finding the Right Assistant: Allison's approach included social media advertising, using job platforms like Indeed, and local referrals. The significance of hiring someone with the right personality type to complement her own. 5. Training and Implementation: Emphasis on the initial investment of time in training her assistant. Strategies for gradually increasing the assistant's responsibilities and hours. 6. Results and Benefits of Hiring: Introduction of structured systems and processes leading to increased productivity. Financial returns, increased transaction volume, and enhanced work-life balance. How delegating enabled Allison to focus more on high-income activities and personal life. 7. Encouragement for Other Agents: Advice for agents facing burnout and the importance of making the uncomfortable decision to seek help. The positive impact of having an assistant on overall business growth and personal wellbeing. 8. Final Thoughts: Allison reflects on the transformational journey and encourages agents to act sooner rather than later on hiring support. Offers to share her list of identified tasks for potential assistants to help others get started Contact Information: Allison Stensrude Phone: 509-552-1966 Email: astensrude@windermere.com Michael Fanning Email: fanning@windermere.com We hope you enjoyed this episode and found valuable insights about hiring an assistant in real estate. If you have any questions or topics you would like us to cover in future episodes, please reach out! Remember to be awesome and help someone today!

Here are podcast show notes for the content provided: Title: The Power of Consistency: Transform Your Real Estate Business in 4 Months Host: Michael Fanning, Windermere Coaching Contact: fanning@windermere.com Episode Summary: Michael Fanning discusses a powerful strategy to boost your real estate business in the last four months of 2024 using the "10-50-2" approach. He emphasizes the importance of consistency and breaks down three key areas that can significantly impact your business. Key Points: 1. Handwritten Notes (10 per week): - Write 10 personal notes weekly (2 per day, 5 days a week) - Focus on thank you, congratulations, and "thinking of you" notes - Handwritten notes stand out in the digital age and show personal attention 2. Live Interactions (50 per week): - Engage in 50 real-time communications weekly (phone, video chat, or in-person) - Use the FORD method: Family, Occupation, Recreation, Dreams - Follow the 3-3-3 rule for follow-ups: 3 days, 3 weeks, 3 months 3. Property Reviews (2 per week): - Conduct 2 simple real estate reviews weekly - Use the Windermere Present tool template - Include the "5 magic questions" to spark conversation Additional Tips: - Consistency is key - maintain efforts even during traditionally slow periods - Track interactions and take notes using the Close app - Set aside dedicated time for each activity to ensure completion Challenge: Commit to the 10-50-2 approach for the next four months. By the end of 2024, you'll have: - 160 personal notes - 800 meaningful interactions - 32 property reviews Share your success stories on Instagram using #Windermere10502 for a chance to be featured on future episodes. For more information or personalized coaching, visit windermerecoaching.com or contact Michael Fanning directly at fanning@windermere.com.

Host: Michael Fanning Guest Speaker: Stevi Fanning In this episode of the Windermere Coaching Minutes, Michael Fanning is joined by his wife and real estate expert, Stevi Fanning, to discuss the crucial role of valuation and pricing strategy in the real estate industry. Key Points: - The importance of understanding both valuation and pricing strategy for real estate agents - The difference between valuation and pricing strategy - Common mistakes agents make when working with buyers and sellers - How to improve valuation and pricing strategy skills - The value of effective pricing strategies for both buyers and sellers - Tips for self-assessment and improvement in pricing and valuation skills Highlights: - Stevi emphasizes that pricing strategy is more important than just valuation - Discussion on the three points of negotiation in a real estate contract - The impact of poor pricing strategy on an agent's reputation and business - Resources for improving pricing and valuation skills, including market reports, coaching, and practice CMAs Takeaways: - Agents should regularly study market trends and reports - Practice creating CMAs for various property types and price points - Consider getting a coach to help improve skills and hold you accountable - Use tools like Present, Trend Graphics, and Focus First for data analysis Contact Information: - Stevi Fanning: stevifanning@gmail.com - Michael Fanning: fanning@windermere.com - Windermere Coaching: windermerecoaching.com For more information on real estate coaching and to schedule a complimentary call with a coach, visit windermerecoaching.com.

Host: Michael Fanning Key Topics: - Avoiding a "hangover year" in real estate - Structuring productive weeks and days - The concept of "winning your day by 11" - Setting clear client communication expectations - The power of handwritten notes - Effective phone call strategies - Managing warm and hot prospect lists Main Points: 1. Focus on generating business while doing business to avoid a slump year 2. Use the "10-10-10" morning routine to review your scorecard, warm/hot lists, and critical deadlines 3. Set clear weekly check-in expectations with clients from the start 4. Write 10 handwritten notes per week (2 per day) to build relationships 5. Make 5 phone calls each morning using the 8-step calling process 6. Review and update your warm and hot prospect lists regularly 7. Take advantage of peak morning productivity for important tasks Action Items: - Implement the "10-10-10" morning routine - Create a client communication expectations page for buyer/seller packages - Preload note and call recipients for the upcoming week - Practice the 8-step calling process - Review warm and hot lists daily Resources Mentioned: - Close CRM software - Windermere custom express for ordering note cards - Business tracker tool for coaching clients - Windermere PATH calls (Thursdays at 10am PST) Contact: fanning@windermere.com

Host Michael Fanning welcomes guest Nancy Chapin, a successful real estate agent with 20 years of experience, to discuss pushing boundaries and embracing new challenges. Key Points: - Nancy recently organized and presented at her own speaking event, stepping out of her comfort zone - The importance of authenticity and being true to yourself when pursuing new endeavors - Overcoming self-doubt and negative self-talk - The value of taking small steps and having a support system - How embracing discomfort can lead to personal growth and new opportunities - The impact of inspiring others through your actions - The need for connection and feeling seen in today's world Takeaways: - Don't wait until you feel "ready" to pursue your dreams - Be willing to make mistakes and learn from them - Identify what brings you joy and pursue it - Surround yourself with supportive people - Remember that pushing yourself can inspire others to do the same Nancy shares her personal experiences of organizing a speaking event, overcoming self-doubt, and pursuing new passions later in life. She emphasizes the importance of authenticity, taking small steps, and having a support system when stepping out of your comfort zone. To contact Nancy Chapin or learn more about her speaking engagements, email her at nancy@nancychapin.com or find her on Instagram and Facebook.

Welcome to the Windermere Coaching Minute podcast. In this episode, host Michael Fanning discusses the importance of planning your business while taking a vacation. He emphasizes the need for real estate agents to take time for themselves without sacrificing client service. 1. Vacation Communication Schedule: - 6 weeks before: Email clients introducing the colleague covering for you - 5 weeks before: Phone call to introduce the covering colleague - 4-6 weeks before: Continue with original email communication - 3 weeks before: Phone call to active clients - 2 weeks before: Text message reminder - 1 week before: Update email with thorough briefing information - 3 days before: Update email autoresponder and voicemail 2. Reasons to Have a Process: - Ensures transparency and professionalism - Maintains continuity of service - Expands your professional network - Demonstrates value to clients - Provides a personal touch - Shows proactive problem-solving skills - Exhibits a team player mentality - Sets clear expectations - Creates follow-up opportunities - Demonstrates work-life balance - Showcases effective systems and processes 3. How This Process Helps Clients: - Normalizes the concept of taking time off - Demonstrates self-care and boundary-setting - Ensures proactive communication - Provides continued service assurance - Sets realistic expectations - Humanizes the agent-client relationship - Builds trust through honesty - Demonstrates confidence in team capabilities - Creates positive talking points for future interactions - Showcases professionalism - Fosters reciprocal understanding - Helps prevent agent burnout, ensuring better service - Shows cultural sensitivity Michael Fanning concludes by reminding listeners that taking vacations is a normal, healthy part of professional practice that ultimately benefits clients through improved service and a more balanced agent-client relationship. For more information or to obtain a copy of the vacation communication schedule, listeners can check the show notes or email Michael directly at fanning@windermere.com. Link to Document https://www.dropbox.com/scl/fi/ime7m1vvzllzcciyapbkr/Vacation-Communication-Plan-and-dialogue-Schedule.docx?rlkey=2fsrbk2zkpcesax6dbmedh7lo&st=gkqb8jdw&dl=0

In this episode, Michael Fanning, a real estate coaching expert, discusses 7 critical areas for real estate agents to focus on for success in 2024: 1. Benefits of focusing on listings • Higher earning potential per transaction due to commission structure • More control over schedule compared to working with buyers • Ability to leverage one listing into multiple sales (attract both buyers and sellers) • Increased visibility and market presence through yard signs and marketing • Opportunity to become a neighborhood specialist • More efficient use of time (1 listing = energy of working with 3 buyers) • Enhanced ability to predict market changes 2. Concentrating efforts in smaller geographic areas • Become a local expert in specific neighborhoods • More efficient use of time and resources with less travel • Better understanding of local market trends and pricing • Stronger networking and relationships in the community • Increased trust and likelihood of referrals • Enhanced ability to provide accurate pricing and market insights • Easier to maintain a consistent presence in the community 3. Redefining success in real estate • Shift focus from high production to work-life balance • Set personal goals aligned with desired lifestyle in various life areas • Measure success by personal satisfaction, not just production numbers • Build a sustainable business that doesn't lead to burnout • Create a business that supports your ideal life • Focus on quality of transactions over quantity • Implement the "power shift" in consultations to gracefully decline poor fits 4. Systems for generating more listings • Implement consistent follow-up strategies with past clients • Develop targeted marketing campaigns for specific neighborhoods • Leverage social media to showcase local market expertise • Create valuable content to attract potential sellers (blog posts, market reports, videos) • Implement a robust CRM system for organizing and automating client interactions • Develop partnerships with local businesses for cross-promotion • Build a referral network within your target area 5. Building a referral-based business • Cultivate long-term relationships with satisfied clients • Exceed client expectations to maintain long-term connections • Network with professionals in related industries (mortgage brokers, home inspectors, etc.) • Implement a client appreciation program (regular events, personalized gifts) • Regularly engage with your sphere of influence (consistent communication) • Create a referral reward system to incentivize referrals • Ensure every interaction leaves a positive impression 6. Benefits of working open houses • Direct access to potential buyers and sellers in the neighborhood • Opportunity to showcase local market knowledge • Build database and capture leads • Network with neighbors considering selling • Practice and improve communication skills in low-pressure environments • Potential to secure buyers from consistent exposure in the market • Chance to provide value and stand out from other agents • Opportunity to create comprehensive market information packets for attendees 7. Advantages of long-term marketing in specific areas • Build brand recognition and familiarity (aim for 36 touches per year) • Develop reputation as the go-to agent for an area (requires 2+ years of consistent effort) • Increased return on investment as marketing efforts compound over time • Build stronger relationships with local homeowners • Better understanding of long-term market trends and cycles • Ability to track and demonstrate impact on local property values • Enhanced pricing ability and improved list-to-sell ratios • More relevant and timely communication with potential clients Michael emphasizes the importance of consistency in marketing efforts and warns against starting and stopping campaigns. He concludes by inviting listeners to reach out about one-on-one coaching to implement these strategies and build a sustainable, relationship-based real estate business that aligns with their personal goals and desired lifestyle. Host: Michael Fanning Contact: fanning@windermere.com

Speaker: Michael Fanning; Contact: fanning@windermere.com Book Referenced: "Changed Mind" by David Bayer The Mind's Survival Filter and Desire: - Our brain has a survival filter that focuses on the absence of desired things rather than their presence. - This filter can work against personal growth or change by fixating on lack and causing frustration. - To overcome this, notice when your mind is focusing on absence and gently redirect attention to possibilities. The Equation of Transformation: - Desire + Non-Resistance = Desired Outcome - Resistance or limiting beliefs stem from our programming and can block progress. - Identify areas of strong desire but resistance, and consciously replace limiting beliefs with empowered beliefs. Thoughts Shape Your Reality: - Our thoughts become our reality, as beliefs inform thoughts, which generate emotions, actions, and results. - Negative thoughts create a self-fulfilling prophecy, while positive thoughts open up new opportunities. - Reframe limiting beliefs to empowered beliefs, and actively seek evidence supporting the positive beliefs. Breaking the Cycle of Resistance: - Transform resistance into non-resistance by changing the meaning given to experiences. - View challenges as lessons rather than problems, and express gratitude for the lessons learned. - Find evidence of times when you demonstrated the empowered beliefs you want to adopt. Relaxing into Personal Growth: - Forcing yourself too hard can create resistance; instead, relax and allow habits to form naturally. - Practice relaxation techniques like deep breathing, meditation, and mindfulness exercises. - Focus on daily progress rather than fixating on the end goal. The Gift of Time: - Time spent understanding and overcoming limiting beliefs is a gift, not a curse. - Embrace the journey and trust the awareness gained; it will serve you in transcending limiting beliefs. - Reflect on your personal journey and celebrate progress as you move forward. Non-Resistance and Joy: - The key to joy and peace is living in non-resistance and allowing desires to manifest naturally. - Let go of the need to control outcomes and trust that your desires will manifest when you align with non-resistance. - Identify activities that naturally put you in a state of non-resistance and make time for them regularly. Empowering Beliefs and the Universe: - The universe wants to say "yes" to your beliefs, whether limiting or empowering. - Develop routines and time blocks to control conscious thoughts and disengage from limiting beliefs. - Adopt empowering thoughts and move away from limiting beliefs to achieve growth and help others.

Michael Fanning, the host of the Windermere Coaching Minute, discusses the power of consistency, resilience, progress, habit formation, personal growth, and confidence in running a successful real estate business, especially during challenging times. Here are the key points : • Introduction: Michael Fanning shares insights from coaching real estate agents on how to achieve success despite current difficulties in the market. • Consistency and effort during hard times can make a significant difference in overcoming challenges and achieving success. • Resilience means being willing to get back up and keep going, even when faced with setbacks. • Progress can be slow or small, but the important thing is to keep moving forward. • Building positive habits and routines can become automatic and easier to sustain, even during difficult periods. • Consistently putting in effort builds self-confidence and belief in one's abilities. • Opportunity recognition is the ability to capitalize on opportunities around you, which requires a positive mindset. • Hard times often present opportunities for personal growth and self-discovery. • Suggested habits: morning routine, showing up professionally, warm/hot list reviews, handwritten notes, real estate reviews, updating database, recharge time, and quality sleep. • Believe in yourself, surround yourself with supportive people, and invest in coaching or accountability partners for continued success.

Listen to Michael Fanning and Steve Loevastsu, a seasoned real estate agent starting in 1988 with Windermere Real Estate. Here are the key takeaways from Steve Laevastu: Steve Laevastu is a highly successful and experienced real estate agent who has been with Windermere for over 30 years. He is based out of the Greenwood office and primarily works in the neighborhoods around his home, within a 10-minute drive radius. Key Takeaways: 1. Consistency is key: Steve has been consistently sending out monthly newsletters to the same four neighborhoods (Wedgwood, Hawthorne Hills, Ravenna, and Mont Lake) for over 15-20 years, totaling around 7,500 newsletters per month. This consistent presence in his farm areas has been instrumental in his success. 2. Geographic Farming: Steve believes that geographic farming is the easiest way to make money in the real estate business. By focusing on specific neighborhoods close to his home, he has been able to establish a strong presence and reputation in those areas. 3. Relevant Content: Steve ensures that the content in his newsletters is relevant to the specific neighborhoods he targets. He includes information about local developments, real estate market updates, and happenings in the area, making the newsletters valuable to the recipients. 4. Systems and Templates: Steve emphasizes the importance of creating systems and templates to streamline processes and improve efficiency. He has templates for follow-up emails, letters, and other communications, saving time and ensuring consistency. 5. Focus on Listings: Steve has consciously chosen to focus primarily on listing properties rather than working with buyers. He finds listings to be more efficient and refers buyers to other agents or members of his team. 6. Open to Sharing: Steve is happy to share his knowledge and experience with other agents. He enjoys having lunch and discussing strategies to help others thrive in their real estate business. Contact Information: Steve Laevastu can be reached at 206-226-5300 or via email at sold@windermere.com.

"Welcome to our insightful book review episode, where we'll be exploring a diverse array of transformative reads recommended by Michael Fanning from the Windermere Coaching Minute podcast. Get ready to dive deep into powerful books spanning themes like mindset, personal growth, gratitude, taking action, and unlocking your full potential. Michael will be our guide, breaking down key takeaways and wisdom from over 30 inspirational titles handpicked to enlighten and motivate you on your journey of self-development. Don't miss this opportunity to discover your next life-changing read!" Don't Believe Everything You Think by Joseph Nguyen The Subtle Art of Not Giving a F*ck by Mark Manson Stop Squatting With Your Spurs On by Angel Tucker Big Potential by Shawn Achor Mindset by Carol Dweck Personality Isn't Permanent by Benjamin Hardy Think Like a Monk by Jay Shetty Give and Take by Adam Grant Unreasonable Hospitality by Will Guidara F*ck Yourself by Gary John Bishop It Takes What It Takes by Trevor Moawad Unstoppable by Craig Ballantyne Hidden Potential by Jen Croneberger Atomic Habits by James Clear Outlived by Peter Attia, M.D. Feel Better Fast and Make It Last by Dr. Daniel Amen Manifest by Roxie Nafousi Super Attractor by Gabrielle Bernstein Letting Go by David R. Hawkins, M.D., Ph.D. Burnout by Emily Nagoski & Amelia Nagoski Livewired by David Eagleman Never Split the Difference by Chris Voss Antifragile by Nassim Nicholas Taleb Grit by Angela Duckworth High Performance Habits by Brendon Burchard High Performance Habits by Brendon Burchard The Infinite Game by Simon Sinek 4000 Weeks by Oliver Burkeman Big Magic by Elizabeth Gilbert The 5AM Club by Robin Sharma Contact Host Michael Fanning Fanning@windermere.com

"The Windermere Coaching Minute Podcast," hosted by Michael Fanning, and the guest speaker is Chris Mattix, the Regional Sales Manager for America's Preferred Home Warranty (APHW). 1. Chris Mattix provides an overview of APHW, a home warranty company based in Jackson, Michigan, operating in 49 states, with a call center and service department housed in the same location. 2. APHW has a partnership with Windermere Real Estate since 2019, offering branded materials for agents and a client-facing website for warranty information. https://aphw.house/windermere/ 3. A home warranty is designed to cover the main systems and appliances (plumbing, electrical, appliances, cooling, and heating) in a home that homeowner's insurance typically does not cover. It provides budget protection for homeowners. 4. Offering a home warranty to sellers can help agents win listings by providing protection during the listing period, covering potential issues that may arise from buyer inspections, and offering legal and financial protection for sellers after the sale. 5. Listing agents can order a listing coverage as soon as they have a signed listing agreement, providing coverage for pre-inspections and protecting the seller's bottom line. 6. For buyers, a home warranty offers peace of mind and financial assistance for repairs or replacements during the first year of ownership, especially in a competitive market with high interest rates and costs. 7. APHW allows homeowners to choose any licensed contractor for repairs, a key differentiator from other warranty companies. 8. APHW offers legal protection for sellers after the transaction, including coverage for errors and omissions deductibles and attorney fees, even if a warranty was not purchased. 9. Agents can provide a home warranty as a value-add to buyers, making it easier to articulate their compensation and offer additional benefits like identity theft and home title fraud protection. 10. Home warranties serve as a touch point for agents to reconnect with clients during renewal periods or when issues arise, fostering positive client experiences and potential referrals. Chris Mattix's Contact Information: Phone: 206-305-2343 Email: cmattix@aphw.com

Michael Fanning (Host) Jason Shutt from Bainbridge Island, 10 years Windermere Robin Springer from Portland, Selwood 14 Years Windermere  15 Bullet Points: 1. Changes due to the NAR settlement, requiring buyer representation agreements. 2. Educating sellers on the value of offering buyer's agent compensation. 3. More buyers can afford the property when offering compensation. 4. Higher potential sale price when incentivizing a larger buyer pool. 5. Easier negotiations when not negotiating buyer's agent compensation. 6. Transparency and avoiding steering are key aspects of the settlement. 7. Importance of understanding the seller's perspective and not making assumptions. 8. Some sellers may resist offering buyer's agent compensation. 9. Articulating the agent's value and having a solid process is crucial. 10. Conducting a pre-buyer interview to gather information before meeting. 11. Explaining the importance of the buyer representation agreement. 12. Exclusive vs. non-exclusive buyer representation agreements. 13. Comprehensive education for clients on the process and documents. 14. Pointing out potential issues during home showings to manage expectations. 15. Asking questions to understand the client's personality and needs. Email addresses: Robin Springer: RSpringer@windermere.com Jason Shutt: jason@jasonshutt.com

• Russell Marsan is an expert on 1031 exchanges, having worked in the field for 28 years with Investment Property Exchange (IPX1031), the largest qualified intermediary facilitating 1031 exchanges in the nation. • A 1031 exchange allows real estate investors to sell one investment property and reinvest the proceeds into a new investment property while deferring all capital gains taxes. It is considered the greatest wealth building tool in the tax code. • The term "like-kind" is misleading - virtually any type of investment real estate qualifies as "like-kind," including raw land, single family rentals, apartments, commercial properties, etc. The properties don't have to be of the same asset class. • 1031 exchanges can be done across state lines while deferring both state and federal capital gains taxes. A few states like Montana and California have a "clawback" provision where the state can recapture taxes if the owner leaves after exchanging out of that state. • Death is the only inevitability, not taxes - 1031 exchanges allow deferring capital gains taxes until the owner passes away, at which point heirs receive a step-up in basis and can sell tax-free up to a generous exemption amount. • There are strict 45-day and 180-day timelines - the investor must identify potential replacement properties within 45 days of the sale, and complete the exchange by acquiring the new property within 180 days. • Owners can convert a rental property into a personal residence through a 1031 exchange following IRS revenue procedure 2008-16, which requires limiting personal use for 2 years. • Marston recommends agents ask clients about any business use of their home (home office, rental, etc) to explore doing a partial 1031 exchange to defer depreciation recapture and taxation on that portion. Cell Phone: (530) 755-8355 You can call him anytime, even 8pm at night as he said "I'm a tax nerd. I have no life." Email: russell.marsan@ipx1031.com He also mentioned that agents can reach out to him about providing training classes or evening educational events for their offices and clients on how to build wealth through 1031 exchanges. He enjoys doing these interactive presentations from 6-7:30pm on weeknights at the venue of the agent's choice.

Michael Fanning Podcast host talks to Anders Ibsen and Stevi Fanning about the details on contingent offers. - Stevi Fanning is a real estate agent in Idaho. - Anders Ibsen is a real estate agent from the greater Tacoma area with Windermere Real Estate. Bullet Points: 1. The podcast discusses the power of contingent offers and the difference between types of contingent offers. 2. A contingent offer means buying and selling a property at the same time, where the buyer needs to sell their current home to buy the next one. 3. There are two types of contingent offers in Washington state: Form 22B (buyer needs to accept an offer on their current home) and Form 22Q (buyer has already accepted an offer on their current home). 4. Form 22B is less competitive in multiple offer situations but allows more flexibility in timelines. 5. Form 22Q is more rigid in timelines but more competitive as the buyer is already under contract. 6. Educating clients on their equity position, competitiveness of their home, and occupancy situation is crucial in contingent offer scenarios. 7. Listing agents should actively communicate with the buyer's agent to ease the seller's mind and build trust. 8. Buyers can initiate negotiations on the terms of their home listing, such as reducing the list price if no offer is received within a certain period. 9. Bidding wars can be won with awareness of what it takes to win, emotional preparedness of clients, and a competent agent. 10. The competence of the other agent is crucial for a successful contingent offer transaction. 11. Reputation and ability to work well with other agents can sometimes outweigh the strongest offer on paper. 12. Being in a collaborative and educational environment as a new agent is important for learning about complex transactions like contingent offers. 13. Firm culture and emphasis on professional development play a significant role in an agent's competence. 14. Continuous education on changing contract forms and building trust and confidence with clients are essential. 15. Clients should choose firms and agents dedicated to producing successful, productive agents rather than treating agents as mere sources of monthly fees.

I'm so excited today to have my wife Stevie here. She's going to be talking to you all about referrals. Specifically, we're going to be talking about increasing your business through referrals in two different avenues. One is agent to agent, the other one is sphere. And so we just want to give you some ideas around on how you can increase your business because we know that having other avenues of business in today's market is very important. It's great to get those calls when you get referred, but are you enhancing those channels and doing everything you can? So she's going to give you some great tips. So Stevie, thanks for being on the podcast today. • Statistics show 63% of sellers and 38% of buyers found their real estate agent through a referral from friends or family, indicating the power of referrals. • Building a referral-based business has a higher return (3 referrals to 2 closings) compared to other marketing and advertising methods. • For agent-to-agent referrals: - Know your market's feeder areas and migration patterns - Diversify social media content to engage potential referral partners - Get involved in real estate organizations and events - Attend industry conferences and masterminds - Nurture your referral partner database like top clients • For sphere of influence referrals: - Have upfront conversations about expecting referrals - Host client events and allow attendees to bring guests - Include referral reminders in your engagement plans - Offer workshops/classes and partner with other professionals - Incentivize referrals with gifts, recognition, and rewards • Set goals for incoming and outgoing referrals each year and review them regularly. • Implement at least one new referral generation idea within 20 days while it's fresh.

In this podcast Joe Galindo hosts Patrick De Leon as our guest. Patrick is a broker with the Windermere Yarrow Bay office in Kirkland, Washington. The discussion focuses on how Patrick uses social media platforms like Facebook and Instagram to build his brand and business as a real estate agent. Key points: - Facebook and Instagram are the primary platforms Patrick uses for their wide reach and user engagement. - He shares a mix of real estate content (listings, market updates) and personal/lifestyle posts to connect with his audience. - Tactics include testimonial videos set to music, humorous real estate-themed videos/reels, and casual glimpses into his daily life. - Consistent posting 2-3 times per week, with daily Instagram stories, helps stay top-of-mind. - Posting between 1-2 pm Pacific time tends to get the highest viewership. - Social media presence has helped Patrick get referrals from other agents in his office. - He monitors his sphere's social media for life milestones to personally acknowledge (birthdays, babies, etc.) Patrick's email (patrick@windermere.com) for anyone seeking more tips on social media for real estate. Host: Joe Galindo Guest: Patrick De Leon (Windermere Yarrow Bay office broker) --- Support this podcast: https://podcasters.spotify.com/pod/show/coachingmin/support

Christopher Rigby is a highly successful real estate agent with Windermere, who has been coaching with Michael Fanning for some time. He has been in the industry for 12 years and primarily works in the Mukilteo area and Harbor Point. He has close to a 100% hit ratio for getting clients from his open houses. Christopher stands out for his exceptional professionalism and attention to detail when conducting open houses He does extensive research on the area, homes, and market trends to be an expert resource for potential clients Christopher spends time and money creating high-quality marketing materials and packets for open house visitors His open house preparation includes setting up numerous directional signs, timing his setup process, and ensuring the home is presentable Christopher's goal is to get at least one new client from every open house he conducts He attributes his success to consistency, focusing on a specific area, and providing value to potential clients Christopher dresses professionally in a suit and tie for all client interactions, setting a tone of expertise He manages his time effectively, working a 40-hour week while still dedicating time to his family Christopher believes in an abundance mindset, investing in his business with the expectation of a strong return He manifests success by setting specific goals and maintaining a positive, confident attitude Christopher Rigby's top 3 points: 1. Extensive preparation and research to position himself as the neighborhood expert 2. High-quality, professional marketing materials and presentation 3. Engaging directly with potential clients to understand their needs and provide value His contact information: Cell Phone: 425-220-0621 --- Support this podcast: https://podcasters.spotify.com/pod/show/coachingmin/support

In this episode Michael talks about the power of top of mind in building a referral based business. 1. Referral-based agents build sustainable businesses versus transactional agents relying on bought leads. Referral agents focus on long-term care and value for clients, becoming the hub for their needs. 2. Referrals have higher conversion ratios (3 to 2) than cold outreach (2000 to 1), along with higher retention since agents stay connected. They also incentivize clients to refer more and have the highest ROI. 3. People don't refer due to simply forgetting, lacking recent contact, no incentives offered, non-urgent client need, poor past referral experiences due to lack of follow up. Overcome through consistency, education, promotions, value, and referral programs. 4. Be top of mind by having recency of interactions via check-ins, property reviews, newsletters. Be relevant to client interests as a homeowner resource. Build relationship strength via events. Create distinctiveness with signature programs. Contact frequency is key. 5. Most agents lose contact after transactions close, failing to follow up. Referrals require intention, consistency, and value-added communication on an ongoing basis instead of at closing. 6. Have segmented follow-up checklists for buyers/sellers at 1 week, 1 month, 3 months post-close. Include gift cards, neighborhood info emails, invitations to client events, among other value additions. 7. Use relationship builders like FORD (asking about Family, Occupation, Recreation, Dreams) to understand clients better. This grows trust and advocacy. 8. Don't cut corners - customized mailings, relationship building events, and high-touch coordination require effort. This shows clients they are valued, increasing loyalty. 9. Social media primes clients by regularly exposing them to your brand. Value-add real estate videos establish expertise over time as subscribers see you more. 10. Author Stacey Brown Randall provides referral advice in “Getting Referrals Without Asking” book and Roadmap to Referrals podcast that agents can learn from. --- Support this podcast: https://podcasters.spotify.com/pod/show/coachingmin/support

In this episode Michael Fanning talks about doing hard things daily. Here are suggested show notes for the podcast transcript: Show Notes - Doing hard things daily builds mental toughness and promotes personal growth. Pushing yourself outside your comfort zone forces you to expand your skills and abilities. - Facing challenges head-on boosts confidence through achieving "micro wins." Meeting difficult situations builds genuine self-confidence and belief in your abilities. - Hard, meaningful work brings deep satisfaction and prevents stagnation. Easy, mindless tasks often leave you feeling unfulfilled. - Building resilience through small adversities creates coping strategies to handle life's bigger problems. Developing "mental calluses" builds the mentality to keep moving forward. - Surmounting difficulties provides opportunities and possibilities that may not have been accessible otherwise. Breaking barriers allows others to achieve the same. - Obstacles engage problem-solving abilities and push you to find innovative solutions. Necessity breeds invention. - Pushing yourself leads to mastery and excellence. Doing hard things daily is the only proven path to developing expertise and elite skills. - Overcoming adversity injects value and makes successes more meaningful. Taking the easy road is comfortable but not fulfilling. - Find a "growth group" and build a support system with people also challenging themselves. Use coaching for accountability and encouragement when you feel like quitting. - Identify the hard things in your business and commit to doing them daily. Consistent practice on the edge of your abilities leads to breakthroughs. Contact Michael fanning@windermere.com --- Support this podcast: https://podcasters.spotify.com/pod/show/coachingmin/support

Introduction - Joe Galindo a Windermere coach is hosting the Windermere Coaching Minute podcast. - His guest today is Travis Stewart, an 18-year veteran in the Puget Sound real estate market. Travis has been with Windermere Real Estate for 11 years. Travis' Background - After high school, Travis did professional wakeboarding for 2 years then returned home in 2004 to figure out his career path. - He started working in the appraisal business in 2005 after meeting some contacts through college. - Travis got experience quickly by shadowing experienced appraisers, learning how to evaluate home values. He toured over 1,800 homes in 7 years as an appraiser trainee and certified appraiser. - The appraisal work gave him insight into how different factors like school zones, upgrades, condition etc impact property value. It also taught him the difference between cost and value. - He saw the market shift from hot seller's market to increased refinancing during the 2008 housing crisis. His role changed from delivering good news about equity to being the bearer of bad news about lower appraisals. Learning from His Mom - Travis initially didn't want to work with his mom when starting in real estate sales but saw the value in her focus on relationships and genuine care for clients. - She treats clients like close friends, not just transactions. This was different than Travis' dad who was in car sales and had customers. - His mom fulfills the need of the client in front of her in that moment, not worrying about the outcome. Travis learned the power of relationships in real estate from her. Going Above and Beyond - Travis shares a story about spending hours digging through bushes to find a buried septic tank lid for clients selling a home. He leveraged his inspection knowledge to save the deal. This exemplifies fulfilling client's needs. Transaction Types - There are relational transactions with people you know well vs. transactional deals with less connection. Open houses can lead to great relational clients. Seeing Homes - It's very valuable for agents to tour homes to understand pricing, see different neighborhoods, observe layouts and condition. Virtual tours don't replace onsite experience. Kitchen Remodels - Travis notes kitchen upgrades don't always increase value equal to their cost. Buyers may not like the finishes or see the same value. Gifts from Appraising - His appraisal experience taught Travis about depreciation over time. A remodel done years ago likely lost some value relative to its initial cost. Working with Family - After appraising and title work, Travis joined his mom in real estate sales. She needed help expanding her business and exiting in the future. - He hesitated to work with her at first but now sees the value in focusing on client relationships vs. transactions. Referral Power - Travis shares an example of past clients who moved to Texas but still refer Seattle-area friends to him years later. Ongoing communication maintains those referral relationships. Client Events - He hosts an annual holiday party with Santa for over 100 clients as a thank you and community builder. People look forward to it each year. - They also do smaller events like corn mazes and wakeboarding at his home to stay connected. Ongoing Communication - Travis stressed the importance of staying in touch with clients year-round through calls, texts, stopping by, etc. This maintains the relationships. Gifting Strategy - He is strategic in gifting clients he knows well vs. his entire database. Does personal gifts with handwritten notes. - Travis has used services like ClientGiant but found generic gifts weren't received as well. He customizes based on the client. Action Steps - Reach out to Travis with any questions at his email or website. - Implement similar strategies of relationships, events, and gifts into your business. Contact Travis Stewart. ⁠https://travisstewartre.com/ --- Support this podcast: https://podcasters.spotify.com/pod/show/coachingmin/support

Introduction - The speaker is Michael Fanning, a real estate coach with Windermere Real Estate. covering specifics on being Professional and going above and beyond. - Fanning begins by noting agents are independent contractors without mandates on service levels. However, successful companies in other industries provide consistent service. Real estate agents should focus on professionalism and consistency. - He states agents worry about getting paid less, but should focus on bringing value rather than the commission gap. The book "Go Giver" says your worth is based on how much more service you provide than payment you receive. Avoiding Commoditization - Fanning explains commoditization is when services become interchangeable and competition is on price rather than quality/features. - Real estate agents experience this when clients see them as the same and focus only on commission prices. - Fanning states agents should have a "value edge" to avoid being commoditized. Moments of Truth - Fanning introduces "moments of truth" - brief interactions when customers form impressions about brands. - He outlines 3 key moments: the initial research phase (Zero Moment), first experience with service (First Moment), and experience after purchase (Second Moment). - Optimizing these moments through marketing and service is key to winning customer loyalty. Key Touchpoints for Providing Value - Fanning gives examples of touchpoints agents can optimize: - Having a consistent sales process - Communication schedule and expectations - Regular market research and conveying market expertise - Professional website, voicemail, email signatures to build brand - Strong negotiation skills to get the best deal - Leveraging sphere of influence for referrals and resources - Providing guidance through choices/consequences, not opinions - Preparing for a smooth closing - Staying connected post-closing for referrals and business from past clients Conclusion - Fanning concludes agents should run a professional business, use company resources, believe in themselves, and provide high service levels. - This will create value during key moments of truth, build loyalty and referrals, and create an abundance mindset. - With an exodus of agents, clients will migrate to those providing consistent quality experiences. Ninja Selling Book Windermere Coaching Michael Fanning fanning@windermere.com --- Support this podcast: https://podcasters.spotify.com/pod/show/coachingmin/support

- Michael Fanning, host of the Windermere coaching minute podcast, shares tips on how to crush your goals and dreams in 2024. He provides strategies to help his coaching clients achieve work/life balance and success. - Break your big, intimidating goals down into smaller, bite-sized, achievable steps. For example, instead of focusing on running one full marathon, focus first on successfully running a 5K, then 10K, half marathon, etc. Set mini-goals along the way. - Use tools to track your progress daily or weekly, such as a planner, journal, app, or whiteboard. Tracking provides satisfaction as you see progress, which boosts motivation to keep going. Real estate agents: track your activities, phone calls, property views, etc. - "Win" at least 40 out of 52 weeks in a year by tracking activities and achieving your targets consistently. Hold yourself accountable. If you miss a target, make sure it's intentional, like taking time off. Don't unintentionally lose weeks by getting distracted or discouraged. - Get accountability through an accountability partner, mastermind group, or coach. Reporting to someone gives an extra push when you want to slack off. Consider hiring a coach to hold you accountable to agreed upon activities. - Be patient and give yourself grace. Nobody's perfect. If you slip up, get back on track the very next day. Don't dwell on small setbacks. Change takes time. Persist. - Maintain a positive mindset through intentional morning and evening routines. For example, exercise, meditate, read, listen to podcasts in the morning. In the evening, follow the "3-2-1" rule - stop eating 3 hours before bed, stop working 2 hours before, get off screens 1 hour before. - Take care of your body through proper sleep. Let your mind unwind before bed to "park" your brain. Good sleep regulates cortisol, clears the mind, and reduces stress. Follow healthy evening routines. --- Support this podcast: https://podcasters.spotify.com/pod/show/coachingmin/support

In this episode Michael talks with Gretchen Adams on Real Estate and succession planning. 1. Gretchen Adams has been a real estate agent since 2004 and currently holds her license with Red Key Real Estate in St. Louis. She is also a coach with Ninja. 2. Gretchen has noticed that real estate agents often do a poor job documenting processes and preparing for retirement/transitioning their business to someone else. This inspired her to create a “legacy project” focused on real estate succession planning. 3. The four pillars of real estate succession planning she discusses are: identifying readiness, business evaluation, selection/qualification of a successor, and developing a transfer strategy. 4. Proper business evaluation involves documenting all systems, processes, relationships and other facets of the real estate business to accurately determine its worth. This is often the most difficult and resisted part. 5. Selection and qualification involves vetting potential acquiring agents to ensure an alignment of values, trust, and service quality to facilitate a smooth transition. 6. The ideal transition time frame is around 3 years, with the retiring agent slowly phasing out as the acquiring agent phases in through blending of operations, joint marketing, introductions, etc. 7. Payment structures vary case by case based on role of retiring agent, service quality, etc. Often involves an upfront payment and minimum payout by year 3 with ongoing communication about money. 8. Those lacking ability to delegate relationships/businesses are more likely to change their mind and want to remain partially involved, complicating transitions. 9. Taking The Lead Today is Gretchen's succession planning coaching business launching in January 2023, involving individual and group learning programs. 10. Even agents not nearing retirement should understand these succession planning principles to increase their business' future value and saleability. Contact Gretchen. Cell 314-852-5537 --- Support this podcast: https://podcasters.spotify.com/pod/show/coachingmin/support

Michael Fanning, host of Windermere Coaching Minutes podcast, welcomes guest Sean Werner from Paramount Residential Mortgage. Sean has been a lender for 26 years but loves learning new technology and techniques. Two years ago Sean learned iPhone tricks from BombBomb that they didn't know. Sean realized text shortcuts on iPhones are very valuable for real estate/mortgage industries. He created a class to teach text replacements, screen recording, shortcuts, and contact cards. Digital business cards like Link and Popple require multiple steps to save a contact. iPhone text replacement feature lets you save a full contact as a phrase. Typing the shortcut text sends the full contact. This allows Sean to text his full contact info to everyone he meets in seconds. Sean recommends everyone add details like profession, title, etc to their phone contacts. Use phone notes for private info like passwords, not shared via contact card. Add past customer details like month/year they closed, interest rate, sales price to search later. Record videos and upload privately to YouTube. Turn YouTube link into a text replacement shortcut phrase. Texting video links this way makes you more relevant to clients. Take Sean's class to learn more iPhone tricks to work smarter as a real estate/mortgage professional. Add captions to videos to increase views and engagement on social media. Use multiple platforms like Facebook, Instagram, YouTube to share videos. Send Happy Birthday videos via Facebook birthdays for exposure. Sean is happy to teach iPhone tricks. Text him at 253-07-4501. Michael and Sean want listeners to learn to work smarter using technology. Let me know if you need any other details added or removed from this summary. --- Support this podcast: https://podcasters.spotify.com/pod/show/coachingmin/support

- Franny Wood is the outreach director for the Windermere Foundation which supports low income and homeless families. - The foundation was started by Windermere Real Estate in 1989. Funding comes from agents contributing a portion of their commissions as well as additional donations that are above and beyond. - 96% of money raised gets distributed to communities due to low administrative costs. - In 2022, the average grant to organizations was $4,000. Grants help around the holidays when there is increased need. - The foundation is hoping to spread awareness and increase donations. - The inaugural Windermere Foundation Comedy Night fundraiser is on November 6 in Seattle featuring Colin Jost. A similar event is happening in Portland on November 7. - People can buy tickets at Windermerecomedy.com or donate directly if they can't attend. For more information contact Fanny Wood at frannywood@windermere.com --- Support this podcast: https://podcasters.spotify.com/pod/show/coachingmin/support

Today's Call is the Windermere Coaching Minute Podcast. Devon Kruse is our guest today. We'll talk about how she went from zero to 60 in his career. What might help other people that are newer, newer to real estate launch their career. Here are 15 key points from the interview between Joe Galindo and Devon Kruse: 1. Devon got into real estate after witnessing a real estate transaction during the pandemic. She was drawn to the people-centric nature of the business. 2. Devon started her career at the beginning of the pandemic in 2020, so most of her initial business was conducted over Zoom. This made it challenging as real estate is an in-person business. 3. In her first year, Devon completed 8 transactions. 4 were from her personal sphere, 2 were referred by other brokers, and 2 were co-listings where she got experience. 4. Currently in year 3, Devon has about 150 people in her database. It's a mix of family, friends, past clients and referrals. 5. Devon sends monthly e-newsletters, quarterly mailers, and hosts 2 in-person events per year to her database. She meets more frequently with her A's and B's. 6. Devon has around 4-5 "hot" leads at a time that she communicates with multiple times per week. Her "warm" list is larger and she checks in less frequently. 7. Devon looks for life changes and pain/pleasure motivators on social media to identify potential leads. But she tries not to be opportunistic. 8. Devon completed the 28 Day Challenge which focuses on morning routine, business goals, and database segmentation. This helped give her focus when starting out. 9. Devon tracks everything in Google sheets - her database, value items sent, and upcoming actions. She reviews it weekly. 10. Devon attends a weekly Wednesday mastermind meeting for accountability and idea sharing. This has been very valuable for her learning. 11. A key advice Devon has it to focus on your database, be consistent in your follow up, and network with others in the industry. 12. Devon had an excellent mentor that she met with weekly and could call anytime in her first year. This was crucial to her success. 13. In her first year, Devon completed 8 transactions - 6 that she got paid on. 4 were from her sphere, 2 referred, 2 co-listings. 14. Devon focuses on providing value, education and being a resource for clients rather than traditional sales pitching. 15. Consistency in communication is key - even if people don't respond, putting your name in front of them regularly matters. Contact Devon Kruse dkruse@windermere.com. Cell (425) 681-9347 --- Support this podcast: https://podcasters.spotify.com/pod/show/coachingmin/support

Joe Galindo host our podcast today with our guest Dana Adams Who is a Master certified new construction specialist, master certified negotiation expert, and a graduate of the University of Washington. She's also the author of a book and companion guide called Live Your Gift. Today's Call will focus on her background in helping builders and developers. Here are 10 key points from the conversation between host Joe Galindo and guest Dana Adams: - Dana Adams has 28 years of experience in real estate and is a specialist in new construction. - Dana got interested in new construction early in her career when she started sitting new home models on the weekends. This led to mentorship from an expert agent who helped her learn the business. - Dana has represented over 25 builders in her career, with several long-term relationships spanning decades. - Finding suitable land is a key challenge in new construction. Dana focused on specific geographic areas she knew well to find qualified land efficiently. - Working with reputable builders is crucial for maintaining your reputation as an agent. - Dana always ensured she got paid on the land sale upfront, rather than waiting to list the finished homes. - Builders use supplemental addendums that supersede standard real estate forms, like allowing inspections but not making the sale contingent. - Most builders allow some minor cosmetic upgrades if caught early in the construction process. - Accompanying buyers to new construction sites is important to register them and represent their interests. - Fostering relationships over time with builders, listing agents, and buyers leads to repeat business. Contact Dana Adams. Danavadams@windermere.com Cell 425.466.3262 --- Support this podcast: https://podcasters.spotify.com/pod/show/coachingmin/support

Here is a summary of each speaker's key points and contact information from the conversation: - Michael Fanning (fanning@windermere.com): Introduced the topic and guests. Discussed the importance of mindset, planning, and consistency. - Nick Hansen (hansenrecoaching@gmail.com): Provided context on why the guests were chosen and the focus on results and outperforming the market. Emphasized the importance of investing in coaching. - David Hogan (425-890-3318): Focused on follow up with past clients and social media. Discussed the importance of mindset and having a morning routine. - Jason Shut (text/email/call): Discussed having a niche, presenting a positive narrative, and hiring the right staff. - Gina Wygham (425-770-0803): Talked about building confidence, hosting client events, and being proactive with potential listings. - Lisa McNally (253-455-6769): Emphasized consistency in marketing and increasing activities when the market slowed down. - Xana Grandonetti (509-987-4646): Focused on mindset, maximizing marketing touches, and planning trips for work-life balance. - Christopher Rigby (425-220-0621): Discussed the power of consistency, planning, and positivity. - Kyle Fox (253-777-9890): Noted the importance of database management, real estate conversations, the Ninja Planner, and work-life balance. The key themes were having a consistent routine, mindset, hiring the right staff, and maintaining work-life balance. --- Support this podcast: https://podcasters.spotify.com/pod/show/coachingmin/support

Michael Fanning has Michelle Cook and Cameron Boone on today's Windermere's coaching minute. Both of them are active on social media. Fanning wants to see how both can help other real estate agents use social media tools. Here are 10 key bullet points from the conversation: 1. Michelle started doing social media in early 2022 to increase her real estate presence. She learned by watching other creators on TikTok and figuring out what works. 2. Cameron started social media more than 2 years ago, slowly building up his presence. He recently hired someone to help with consistency. 3. Michelle finds real stories - not generic day-in-the-life - grab people's attention on social media. Cameron spotlights local areas and businesses. 4. Both have had strangers recognize them out in public from their social media, showing it increases their visibility. 5. Consistency is key. Posting 3-5 times per week works well. Batch filming content helps. 6. Michelle gets most business directly from TikTok. Her clients span ages 20s to 60s. Cameron currently sees more traction on Instagram. 7. Being authentic, not perfect, resonates with people. Share your personality. 8. Michelle says don't worry about age/gender - your vibe attracts your tribe. Cameron says build confidence on camera gradually. 9. Have fun with it! Do something adventurous or funny. Don't take yourself too seriously. 10. Be willing to put yourself out there. You will find your niche and people who appreciate your content. Michelle says: "Before I film a video I ask myself who's this for?" Cameron says: "I want people to take something away from my videos, right, and be authentic. Taking the time to go the extra mile to be authentic and to bring value to whoever is watching, providing value." Cameron says: "Why do you like your favorite social media users so much?" He says it's because they're authentic and genuine. He says people connect with that because it's real. Cameron adds: "Just don't take yourself too seriously. Have fun with it." The pair have been doing video for a while. What would be their advice to people wanting to get started? Pick up your phone. Find a couple different types that you enjoy watching that you think you could recreate. You'll find your own style. Cameron says: "I think confidence in front of the camera and just putting yourself out there is key. It evolved from that into, obviously, my day job, which is real estate. Just kind of breaking that ice with something that you're passionate about." Fanning concludes: "All right, you guys. I'm always looking forward to the new stuff that you post, so keep it going. And if you like what we're doing, please share it, pass it on, give us a rating. Have a great day." Contact Michelle Cook. 206.351.4260 @michellecookkitsaprealtor. Contact Cameron Boone. 435.776.6891 @cameronboone_realestate --- Support this podcast: https://podcasters.spotify.com/pod/show/coachingmin/support

podcast conversation between host Joe Galindo and guest Jeanette Eide: 1. Jeanette Eide is a broker at Windermere Real Estate's Northeast Kirkland office. She started her career in 2002 and joined the Northeast office around 2015. You can reach Jeanette at jeanetteide@windermere.com 2. Jeanette and her team close around 30 transactions per year, with the majority being past clients and referrals. 3. Jeanette got into real estate because she wanted to work in the service industry and was impressed by the last agent her parents worked with when they moved to America. 4. Jeanette loves understanding her clients' unique needs and situations. She finds this exciting about real estate. 5. Listening is key - really hearing what buyers and sellers want is so important. Jeanette stressed that every client is different. 6. Jeanette has around 150 people in her sphere of influence database. She constantly adds and deletes people from it. 7. 95% of Jeanette's business comes from referrals and repeat clients. She doesn't pay for leads. 8. Jeanette started her team around year 10 of her career when she got very busy. Experienced mentors encouraged her to hire help. 9. Jeanette's assistant Amy handles social media, marketing, CRM management, and more. She brings creativity that complements Jeanette. 10. A benefit of having a team for Jeanette is being able to take Thursdays completely off. She sets this expectation with clients upfront. --- Support this podcast: https://podcasters.spotify.com/pod/show/coachingmin/support

Todd Steinberg (Director of Education at Windermere) uses AI like ChatGPT for scripts and responses. He notes careful prompting is key for useful, on-brand output in the desired tone. Practicing with AI-generated scripts sharpens agent skills. Sandy Dodge (Windermere Copywriter) uses AI for marketing content and preparation. Framing prompts around proven philosophies gives better results than general queries. Sandy emphasizes AI's constant feedback to refine content and planning. AI writing tools like ChatGPT and Claude show promise for real estate content like listings and posts. But agents must craft prompts carefully and provide context to get high-quality, on-brand output. Techniques: provide an initial draft for refinement, have AI adopt a professional voice, prompt for desired tone. Always review output critically, edit and re-prompt until polished. AI can summarize sources into blog posts, citing properly to accelerate drafting. Provide articles for synthesis. Prompt to highlight facts, quotes, statistics attributed properly. AI quickly brainstorms outlines, frameworks for humans to build on. Prompt for campaign touchpoints or blog post topic headings to stimulate direction. For SEO, AI can suggest meta titles, headings, descriptions. Compare to SEO tools, refine and test options. Use AI to ideate but not solely decide. Given Excel calculation basics, AI generates formulas or macros to automate analysis. Accelerates spreadsheet creation. AI roleplaying sharpens responses by acting as different personalities, scenarios. Practice proven systems. Frame prompts around proven philosophies and industry frameworks for better output. Remind AI you are a professional. Key takeaways: Guide AI prompts carefully for quality content. Review and refine output critically. Accelerate tasks like summarizing, outlining, automating. Roleplay with AI to sharpen skills. Prompt AI based on proven industry philosophies and systems. In 4000 chars, this summarizes how carefully implemented AI can help real estate agents like Todd and Sandy work smarter by generating high-quality content, accelerating tasks, roleplaying practice, and more. Key is thoughtful prompting, framing around proven systems, and critical review. --- Support this podcast: https://podcasters.spotify.com/pod/show/coachingmin/support

The Windermere Coaching Minute podcast featuring Heather Dolin: The Windermere Coaching Minute - August 9, 2023 Guest: Heather Dolin, Real Estate Agent Host: Joe Galindo Introduction: Joe introduces Heather Dolin, a top-producing real estate agent with over 15 years of experience. Heather shares insights on building long-lasting client relationships and driving referral business. Staying in Consistent Touch with Clients: Heather emphasizes the importance of staying top of mind with clients, especially past ones who could provide referrals. She sends handwritten notes to check in and show she cares. Notes showcase her personal touch. A printed newsletter goes out quarterly to update clients on her latest listings and market trends. Small gifts are mailed to top clients, things like cookies, gift cards, and coffee mugs with her branding. Heather also calls clients directly to touch base. Having genuine conversations nurtures relationships. All efforts lead to more referrals as clients remember Heather and think of her first when friends need an agent. Creating Her Newsletter: Heather writes and designs the newsletter herself rather than outsourcing it. She enjoys the creative process and sharing her authentic message. The newsletter is written on airplanes as Heather returns from vacations. This downtime sparks inspiration. Content includes listings she's excited about, local community news, market updates, and her family life. The goal is providing value, not overtly promotional material. This establishes trust. Gifts for Top 25 Clients: Heather identifies her top 25 clients who've generated the most business. These VIPs receive special quarterly gifts as a thank you for their loyalty and referrals. Gifts are thoughtful items Heather herself enjoys receiving. This ensures they will delight clients. Examples include baked goods, gift cards to nice restaurants, and high-end chocolates. Her annual pie giveaway with homemade baked pies is always a huge hit. Gift-giving strengthens relationships and keeps Heather top of mind. Setting Client Expectations: Heather provides detailed buyer and seller guides to set expectations upfront. The guides outline every step of the process so clients know what to expect. This transparency and guidance builds trust in Heather's service. Heather credits trust as the #1 reason clients choose her to represent them. Contact Info: Heather's email is the best way to reach her for follow up questions. hdolin@windermere.com --- Support this podcast: https://podcasters.spotify.com/pod/show/coachingmin/support