Podcasts about rxbars

Looking for expert support in your podcasting journey? Rise25 specializes in comprehensive podcast management and podcast launch support, ensuring you can focus solely on conducting great interviews. With effective time management systems in place, their team handles all the post-interview work to keep your show running smoothly. Their proven methods help podcasters maintain consistent quality content creation.Dr. Jeremy Weisz has founded multiple businesses, ranging from a health supplement business to a chiropractic and massage business, and is now running a successful digital agency that helps companies build life-changing relationships. Since 2008, Jeremy has been featuring top entrepreneurs through video interviews. These include founders and CEOs from companies such as Pixar, P90X, Atari, Einstein Bagels, Mattel, Kettle Chips, RX Bars, Big League Chew, the Orlando Magic, and many more on InspiredInsider.com.Jeremy currently runs Rise25, where they help B2B businesses connect with their ‘Dream 200' clients, referral partners, and achieve ROI through podcasts. Rise25 eliminates 99% of the work and acts as an easy button for companies to launch and manage their podcasts. Jeremy has conducted webinars for organizations like Tony Robbins Business Groups, Salesforce, Adskills, and many others. Jeremy has spoken on topics such as: Non-stalking/stalking methods for reaching virtually any partner or VIP How to reach your Dream 200 & create a referral and client pipeline for any business Top productivity tools and software for maximizing efficiency How to maximize LinkedIn for forming real relationships and networking and moreLearn more at: www.Rise25.com/about/LinkedIn: https://www.linkedin.com/in/drweisz/Remember to SUBSCRIBE so you don't miss "Information That You Can Use." Share Just Minding My Business with your family, friends, and colleagues. Engage with us by leaving a review or comment. https://g.page/r/CVKSq-IsFaY9EBM/review Your support keeps this podcast going and growing.Visit Just Minding My Business Media™ LLC at https://jmmbmediallc.com/ to learn how we can help you get more visibility on your products and services. 

With its rich nutritional profile and palate-pleasing texture, yellow pea pasta is becoming the preferred alternative to traditional pastas. In this episode of the Xtalks Food Podcast, Sydney talks about ZENB, which recognized the potential of yellow pea pasta and has been pivotal in popularizing this ingredient. The brand's commitment to sustainability, combined with its focus on harnessing the goodness of whole vegetables, positions it perfectly to cater to the modern health-conscious consumer's ethos. By repurposing the often-discarded parts of legumes and vegetables — from skin to stems — ZENB offers a wide spectrum of flavors and nutrients without sacrificing taste. Unlike some other better-for-you pastas that might require an acquired taste or may not blend seamlessly with traditional pasta recipes, yellow pea pasta boasts a neutral flavor profile, making it suitable for a plethora of recipes. The team is curious to try yellow pea pasta and praises the brand for carving out a new niche in the alternative pasta space. Also in this episode, Sydney talks about RXBars, and more specifically, whether they are healthy. To evaluate this, she breaks down the nutrition facts for the Chocolate Peanut Butter flavor, one of the company's bestsellers. With 210 calories, 12g of protein and 4g of fiber, the bars appear to be a healthy source of protein. Consuming a high-fiber bar like an RXBar can provide both immediate satiety and long-term health benefits. The fiber in dates, a primary ingredient in RXBars, moderates sugar absorption, which is beneficial for sustained energy without sugar spikes. When it comes to protein, the primary source of protein in RXBars is egg whites — a complete protein containing all nine essential amino acids, vital for muscle repair and growth. By standards laid out by several nutrition experts, RXBars would qualify as healthy protein bars. And while they undoubtedly have nutritious components, like all foods, moderation is key. The team agrees that the bars are healthy but wonders whether the taste component is there.Read the full article here:Yellow Pea Pasta Pioneer ZENB Leads in the Better-For-You Pasta IndustryAre RXBars Healthy? An In-Depth Look at the Trending Protein BarFor more food and beverage industry content, visit the Xtalks Vitals homepage.Follow Us on Social Media Twitter: @XtalksFood Instagram: @Xtalks Facebook: https://www.facebook.com/Xtalks.Webinars/ LinkedIn: https://www.linkedin.com/company/xtalks-webconferences YouTube: https://www.youtube.com/c/XtalksWebinars/featured

It's our last week with strength athletes Sean and Gaby Fairbanks in the second (and third) chair! Our 10-minute topics in their fourth episode are: 1.) Food Markets & Trends: Electrolyte Drinks and Packets 2.) Breaking Nutrition Science: Eggs 3.) Weight Management Tip: Portion-Controlled Portable Snacks 4.) Review/ Taste Test: Rx Bars --------- NEW! Donate to the show: https://www.paypal.com/donate/?hosted_button_id=3J6ZFPPKG6E6N NEW! Subscribe to newsletter:  https://lp.constantcontactpages.com/su/VZMtIVF/podcastsignup Subscribe at Apple iTunes: https://podcasts.apple.com/us/podcast/nutritionradio-org/id1688282387  Podcast on Spotify: https://open.spotify.com/show/1ECHrnjxjn33DBNWgErPtp Subscribe to our YouTube backup: https://www.youtube.com/lonman07?sub_confirmation=1 Podcast on Amazon/ Audible: https://www.audible.com/pd/NutritionRadioorg-Podcast/B0BS8LFLLX?qid=1675812257&sr=1-1&ref=a_search_c3_lProduct_1_1&pf_rd_p=83218cca-c308-412f-bfcf-90198b687a2f&pf_rd_r=YKEZ8DX192TQF0CQV8KX&pageLoadId=u3x6bJ1 Podcast web site: https://sites.libsyn.com/455769/site Sister site: https://www.ironradio.org/ 

Dr. Jeremy Weisz, in addition to running Rise25, has been featuring top entrepreneurs with video interviews since 2010 that include founders/CEO's of P90X, Atari, Einstein Bagels, Mattel, the Orlando Magic, Rx Bars and many more on InspiredInsider. He was a senior producer for 7 years at one of the early top business podcasts helping to put systems in place to help run the backend operations.   He was helping businesses launch and run podcasts before most people even knew what a podcast was. A few of his favorite thoughts on podcasting that he has been sharing for over 15 years – “Podcasts will be similar to a website someday. If you have a B2B business then you should have a podcast. Period.”   Another thought he shares with businesses is – “Every business should have a podcast because hands down it is the best thing I have done for my business and my life. I have made best friends, met my business partner, and had countless clients and referral partners come out of the relationships I have built with my podcast.”   He ran a chiropractic & massage facility in Chicago for over 15 years before selling it and also founded a nutritional supplement business.    [00:05 - 04:22] Why Starting a Podcast Could be Impactful • Jeremy Weisz, a biochemist, and chiropractor is a podcaster who focuses on interviewing successful entrepreneurs. • Jeremy shares how he started his podcast Inspired Insider and Rise 25 with his partner • Jeremy talks about the impact of starting a podcast and why it could be a legacy piece   [04:22 - 08:36] One Person That Changed the Course Of Your Life • Jeremy talks about the people that changed the course of his life • Jeremy and Kevin discuss the impact that this person had on their lives and how it has connected them   [08:36 - 12:56] Relationships: Our Most Valuable Assets • Brian Kurtz is a huge mentor and friend to Jeremy. • Brian has been instrumental in helping Jeremy's career and business growth. • Brian is always willing to give advice and guidance and is a great source of support. • Brian's introductions have helped Jeremy connect with many influential people in his industry.   [12:56 - 17:17] Building Relationships That Last • Jeremy emphasizes the importance of relationships and how they can be the most valuable asset a person has • Kevin talks about how he connected Brian and Perry Marshall and they were able to grow their businesses with that connection.       [17:18 - 18:59] Closing Statements • Follow Jeremy on Instagram and LinkedIn and check out his podcasts https://www.inspiredinsider.com/ and https://rise25.com/about/ • Final words     Thanks for tuning in!    If you liked my show, please LEAVE A 5-STAR REVIEW, like, and subscribe!    Find me on the following streaming platforms: Apple Spotify Google Podcasts IHeart Radio Stitcher   Tweetable Quotes   “Making specific introductions [with people] change the trajectory [of our business].” – Jeremy Weisz   “One never knows where a well-planted seed will sprout”. – Kevin Thompson    

CrossFit and paleo diets lead to the creation of RX Bars. Starting with only $10K, they sold for over $600M. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not so secret techniques that took famous businesses from mom and pop to major brands. Steven Semple is a marketing consultant, story collector, and storyteller. I'm Steven's sidekick and business partner, Dave Young. Before we get into today's episode word from our sponsor, which is... Well it's us, but we're highlighting ads we've written and produced for our clients, so here's one of those. [BWS Plumbing, Heating & Air Conditioning Ad] Dave Young: Welcome to the Empire Builders Podcast. Dave young here, along with Steven Semple. And Steven, as our listeners may know, we record these in, well, I don't know if they know it or not. We don't sit down once a week and record, we'll record three or four episodes in a row. And we just got done talking about cookies. And now we're talking about another edible product called RXBars. And I'm starting to get hungry. Stephen Semple: So it's going to be an early lunch for you. Is that what we're saying? Dave Young: It might be an early lunch. Yeah. Yeah. So I've seen RXBars. I see them in stores. Wherever your favorite bars are sold, you're going to find these RXBars. What is the story behind the RX brand of bars? Stephen Semple: Well, it's a pretty interesting story. So RX, which is the letter R, the letter X, Bars, they're Dave Young: Prescription like. Stephen Semple: Yeah. Yeah, that's interesting. I hadn't even put that together. So yeah, like prescription, and they're these little energy bars. The business was founded by Peter Rahal and Jared Smith in 2012 in Chicago, and they started with really no money. They invested a few thousand dollars each and no experience. They had no experience manufacturing food. And in 2017, five years after starting, they sold to Kellogg's for $600 million. Dave Young: $600 million. Stephen Semple: $600 million five years after starting. Have I got your attention? Dave Young: What a happy day for those guys. Stephen Semple: Yeah. Yeah. When you look at energy bars, it's also a crazy, crowded space. Go on Amazon. Dave Young: They're everywhere. Stephen Semple: They are everywhere. It seems like there's new ones all the time. So it wasn't like energy bars was like this new thing where there were... No, it was a really, really crowded space. And again, they did this with little money and even less experience. And Peter is an interesting guy. He really struggled as a student and really struggled in business. He's dyslexic, and he was a D student, And he talks about how he worked really hard to get a D. And he found work very hard. And what people don't realize, especially people with severe dyslexia, linear activities are really hard to do. And basically, pretty much every entry-level job is hard. And I heard an interview with him talking about how hard it was to actually even fill out and handle a checkbook because it's this linear activity and anything that's linear is really, really hard. So he even had a really difficult time getting into college. Stephen Semple: Now, his father was in the food business. They had a family wholesaling business, and the initial plan was for Peter to enter the family business. And he started off doing an internship at a food processing plant, Mondie Foods in Belgium. He did that for about a year, and it really didn't work out all that well. And then he went to Lebanon for a time because that was the family heritage, and he wanted to learn more about the family heritage. And when he returned to the US, he learned that the family really didn't want him working in the family business. He really was not cut out for it. Food wholesaling is a very linear business. As he describes it, failing was not foreign to him because of all the struggles h...

How to Make a Podcast Your Lead Generation MachineIf you have an interest in podcasting, this is the show for you. Today Dave Lorenzo speaks with Jeremy Weisz who is a podcasting expert. Jeremy shares his secrets and shortcuts and gives us an unbelievable amount of strategy for using podcasting as a lead generation machine. Chapters:00:00 introduction: How to Make a Podcast Your Lead Generation Machine01:42 How Jeremy Got Started Podcasting03:00 How Podcasting Created Almost Everything that Has Happened to Jeremy06:30 The Three Things You Need To Know About Podcasting08:00 How Do People Get Started with a Podcast?15:40 What is the Importance of Relationship Development Before During and After an Interview?18:00 How to Create a Great Experience and a Community for a Podcast Guest24:00 How Do You Take the Relationships Offline After the Podcast28:45 What Gifts Does Jeremy Send After They Appear on His Show31:30 How Jeremy Runs a Podcast for a Pest Control Service35:00 How Does Jeremy recommend You Use Your Content on Social Media?37:00 How Frequently Should People Do a Podcast?39:00 Why a Podcast is Great for NetworkingJeremy WeiszPodcasting Expert(312) 884-1197support@rise25.comhttps://rise25.com/About Jeremy Weisz:Dr. Jeremy Weisz, in addition to running Rise25, has been featuring top entrepreneurs with video interviews since 2010 that include founders/CEO's of P90X, Atari, Einstein Bagels, Mattel, the Orlando Magic, Rx Bars and many more on Inspired Insider. He was senior producer for 6 years at one of the early top business podcasts helping to put systems in place and to run some of the behind the scenes operations.Even before the Rise25 podcast service that helps your company run and get ROI from a podcast he would say, “Every business should have a podcast because hands down it is the best thing I have done for my business and my life. I have made best friends, met my business partner, and had countless clients and referral partners come out of the relationships I have built with my podcast.”He continues to run his own chiropractic & massage facility in downtown Chicago and is founder of a nutritional supplement business.

In this week's episode, Lisa and the gang are taste-testing a slew of snacks like spicy pickle bites, cauliflower bites, crumble bars, redesigned RX Bars, tortilla chips, and SO MUCH MORE! Plus, there's not one, but two finds that score a perfect 10 on Lisa's rating scale! Wait no more, push play now, then head on over to our Foodcast page for a list of all the products mentioned in the episode!

tried five of the flavors and all five were really good. I think that's a monday mukbang first. these bars all have very straightforward ingredients and are very tasty. they remind me of RX Bars, but not as sticky chewy.

Dr. Jeremy Weisz, in addition to running Rise25, has been featuring top entrepreneurs with video interviews since 2010 that include founders/CEO's of P90X, Atari, Einstein Bagels, Mattel, the Orlando Magic, Rx Bars and many more on InspiredInsider. He was senior producer for 6 years at one of the early top business podcasts helping to put systems in place and to run some of the behind-the-scenes operations.Even before the Rise25 podcast service that helps your company run and get ROI from a podcast he would say, “Every business should have a podcast because hands down it is the best thing I have done for my business and my life. I have made best friends, met my business partner, and had countless clients and referral partners come out of the relationships I have built with my podcast.”He continues to run his own chiropractic & massage facility in downtown Chicago and is founder of a nutritional supplement business.https://rise25.com/

Hey, have you subscribed to the bookmark newsletter? A fortnightly email with book reviews and ideas of what you should be reading next. Click here to subscribe.   About the author Guy Raz is an independent producer who has been described by the New York Times as “one of the most popular podcasters in history.” He's the founder and CEO of Built-It Productions and the creator and the creative force behind How I Built This. He's also the former host and co-creator of TED Radio Hour. Guy is also the co-founder of Tinkercast, a children's media company that produces audio podcasts and educational content for kids. Guy co-created and hosts one of those programs, Wow in the World — the number one kids podcast in English. Together, Guy's programs are heard by nearly 19 million listeners a month. Source: https://www.npr.org/people/6597623/guy-raz About the book Based on the highly acclaimed NPR podcast, How I Built This with Guy Raz, this book offers priceless insights and inspiration from the world's top entrepreneurs on how to start, launch, and build a successful venture. Great ideas often come from a simple spark: A soccer player on the New Zealand national team notices all the unused wool his country produces and figures out a way to turn them into shoes (Allbirds). A former Buddhist monk decides the very best way to spread his mindfulness teachings is by launching an app (Headspace). A sandwich cart vendor finds a way to reuse leftover pita bread and turns it into a multimillion-dollar business (Stacy's Pita Chips).   Award-winning journalist and NPR host Guy Raz has interviewed more than 200 highly successful entrepreneurs to uncover amazing true stories like these. In How I Built This, he shares tips for every entrepreneur's journey: from the early days of formulating your idea, to raising money and recruiting employees, to fending off competitors, to finally paying yourself a real salary. This is a must-read for anyone who has ever dreamed of starting their own business or wondered how trailblazing entrepreneurs made their own dreams a reality. Source: amazon.com  Big idea #1 — Dangerous or just scary? Despite the amazing stories of growth and entrepreneurship in the book, it's important to see the underlying theme of calculated risk in many of the stories. Very few of the founders went into create the mega brands that they ended up creating. They started with an idea, they started with an audience and they developed, tested and created. They created a following and then they made steps to growth gradually. Of course there's always exceptions; the people who do make the big, risky leaps. But many of the big leaps in the book are made with a “fully packed parachute”. There's some risk mitigation that has happened. Some people stayed in that full-time or part-time jobs for a long time after the company was successful. They use their own money rather than borrowing. They started and stayed small until growth sustained their next step; the next product line, the next city, or the next bricks and mortar outlet. Now, of course, there's always a point where there is an element of risk. And for every Lisa Price (Carol's Daughter founder) who grew slow and steadily, there's the Airbnb co-founders sat in their tiny apartment eating noodles every night for dinner. But really, they're all human, just like you and me. They're all just normal people who created something and they've all just approached it in a different way. Similarly, they all come from different backgrounds, different upbringings, different levels of luck and privilege and being in the right place and the right time, and have things going for them and others against them. But ultimately, it comes down to this:Failing is scary. Wasting your life is dangerous. Big idea #2 — Find a friend Many of the entrepreneurs in the book found a business partner pretty quickly, if they didn't start with one. This allowed them to spread their particular skills, and tackle different parts of the business. In many cases, someone was the maker and someone else was the marketer. But there was a bit of a recurring theme about the impact on a relationship that a starting a business can have. Steve Huffman and Alexis Ohani, co-founders of Reddit, had been through a hell of a lot by the time they exited after selling to Condé Nast. And by that point, there wasn't actually much of a business partnership or a friendship left. They hadn't had the hard conversations. They didn't set boundaries, discuss roles, and set have the hard talks around decisions. Similarly, Adam and Eric, co-founders of the household cleaning products brand Method, bought totally different skills and styles. One of them was the scientist, the other was the product designer, but they didn't always approach or appreciate each other's differences, or see the differences as strengths. After several years, these differences became a point of tension rather than a point of strength. There are heaps of similar stories in the book from couples who started businesses whose relationship then broke down, friends who started businesses but left the business no longer on talking terms.The similarity is that they grew a business together, but in building the business, they forgot to grow their relationship or friendship along the way. Some of them specifically said that looking back they could see it happening They stopped hanging out, they stopped talking, they stopped having fun together, and all the things that made the relationship work initially and in the early days or before starting the business just stopped happening.  Big idea #3 — The side door There's lots of information in this book about different funding options for a startup, from credit cards to venture capital. But this is really the mechanics of business/startups, which is worth reading if you're interested in those areas. But the one area I did want to call out is this one around going in through the side door. There's this chapter specifically dedicated to this, but also you see this theme coming up a few times in the founders stories. Ultimately, the front door is often very crowded, with your competition, gatekeepers, and also with very high barriers. And even in 2021, for some people, unfortunately, the barriers are still even higher. So often, the side door is actually bigger, less guarded and just generally less crowded. One of the side door examples in the book was Peter Rahal, the founder of RX Bars, a paleo energy bar. When Peter started the business he went into Wholefoods (the holy grail of where to sell such a product) and saw box after box, and bar after bar of similar products. The competition was huge and getting a conversation with a buyer from Wholefoods about yet another another sports bar or another energy bar was just going to be impossible. So instead, he thought about who he was really making the product for. And it was people like him; CrossFitters who eat in a paleo way. So that's how he went on to sell directly into CrossFit gyms/boxes. In this environment he was the only product being sold (so zero competition), and given he was a small business, this niche market was big enough to sustain his business. Plus, these were his people; he understood them and they understood what he was selling. Peter ultimately sold to Kellogg's for $600 million, which goes to show that starting small does not need to mean you stay small. Side doors could include things like how you position your product, who you sell through, the product itself, or access to funding. There's plenty of different ways to think about the side door, but the important thing is that you do think about the side door. Let's connect LinkedIn Instagram   See omnystudio.com/listener for privacy information.

Welcome back to ReDIScover! Today, we're bringing you a highly requested episode that has taken years of research, practice, and observation. We're talking all about packing for a trip to Disney. Whether you're visiting Walt Disney World in Florida or any of the Disney Parks around the globe, a trip to Disney is unlike any other kind of travel. There are things you definitely need, and things you'll wish someone had told you about, and that's why we're here! Together and apart, we've traveled to Disney Parks around the globe for over two decades, and we've learned a LOT along the way! From how to stay cool and beat the summer heat to how to keep your makeup lasting all day in the crazy humidity, we've got tips, hacks, and specifics to share with all of you. Enjoy, and happy packing!   Products Mentioned: Umbrella (Jess' personal recommendation from her VIP Tour Guide days) Handheld Fan Portable Phone Charger Travel Sized Natural Deodorant  Face Sunscreen Lip Balm with SPF REN Anti Pollutant Spray (Kristen's personal recommendation from her Disney Days) Peppermint Oil Reach out to Kristen on Instagram DM (@positively.kristen) for 24% off Young Living Oils! RX Bars   And if you would like to connect with us... Jess: Instagram: @JessicaFaye508 Youtube: Jessica Faye Blog: The Road Jess Traveled Kristen: Instagram: @positively.kristen

RXBAR launches a vegan protein bar, and The Body Shop goes 100% vegan by 2024, on today's VFN! https://www.thebodyshop.com/en-us/. https://www.rxbar.com/ --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

It seems like selling a product that is designed to make you feel good should be a cake walk. But as we all know, business is never easy, especially when you’re breaking into the supplement and nutritional bar space, which is overcrowded with industry giants such as Clif bars and KIND. So what’s an upstart company with a solid product and good intentions to do?On this episode of Up Next in Commerce, we found out when we talked to Chris Bernard, the co-founder, CEO and Chief Mood Officer for Mindright, the good mood superfood. As it turns out, there are a few ways that a small new company can make a splash, especially in the digital space. Chris explains how organic reach outs and authentic connections formed through his partnership with Rob Dyrdek has helped Mindright create an influencer and ambassador community that wins against influencer fatigue. Plus Chris, he digs into why a content strategy that blends humor and education is what gets the attention of the digital audience. Enjoy this episode.Main Takeaways:Be Serious… But Have A Laugh: Fun and funny content is a great way to build a relationship with consumers and to sell the lifestyle that you want your brand to be about. But you also have to balance real education and sales tactics into your content along with the comedic elements so that customers can get the full picture of what a brand is, why they should buy it, and to convince them to complete the purchase.Can I Get A Sample?: Free samples used to be a staple at grocery stores and markets everywhere, and those samples were a key way that new companies created buy-in with potential customers. Now that the industry has shifted away from that model, finding a new way to hyper-target customers with influencers, deals, and content is the best way to bring customers into the fold.Influencer Fatigue: Consumers are wise to the influencer strategy these days, and their fatigue is real when it comes to consuming influencer content. In order for brands to fight that fatigue and win engagement, building buzz around future products rather than current offerings is one of the best ways to do it.For an in-depth look at this episode, check out the full transcript below. Quotes have been edited for clarity and length.---Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Respond quickly to changing customer needs with flexible Ecommerce connected to marketing, sales, and service. Deliver intelligent commerce experiences your customers can trust, across every channel. Together, we’re ready for what’s next in commerce. Learn more at salesforce.com/commerce---Transcript:Stephanie:Hey, everyone and welcome back to Up Next In Commerce. This is your host, Stephanie Postles, CEO at mission.org. Today on the show we have Chris Bernard, the co-founder and CEO and Chief Mood Officer at Mindright. Chris, welcome to the show.Chris:Thank you for having me. Appreciate it.Stephanie:It's good to have you. Would you rather have me call you Bernie? Which one do you want?Chris:My friends and my coworkers call me Bernie, but whatever you're comfortable with.Stephanie:I'm your friend.Chris:Okay, call me Bernie.Stephanie:All right. I like it. So in the beginning, I like to always hear about your background, your journey and how you got to Mindright. So maybe if we could start there. What did you do before Mindright, we'd like to hear.Chris:What I did before Mindright was I was in action sports for a little over 15 years. I represented brands like Burton Snowboards in their sales and marketing channels as an independent contractor. I left that business in 2015 and I invested in a company called, Buff Bake which was protein snacks and protein cookies, nut butters and I came on board with them as part of that investment as the CEO and I helped them run that company for a few years until I was ready to try something new and had an idea and ended up launching this Mindright.Stephanie:So did you have the idea for Mindright right after Buff Bake or was there something in between there?Chris:It was something in between and it just evolved very quickly into what it is today.Stephanie:Okay. What was your original idea? And then what is it today?Chris:Vegan cookie dough.Stephanie:Well that sounds good. I dig that.Chris:It was okay. It wasn't great and that's why I kept it out of the vine and I think we'll probably get into it. But one of the things that dismissed the idea was it really for me, I was looking for something condition specific. Functional foods are really driving the category right now and it's all about condition specific. Foods that drive beauty from within, through collagen, immune support, sleep support.Chris:It's really how we came to Mindright. We started to see this trend in supplements and when you're looking for trends that are going to be shifting to food and beverage, you always start with supplements and you see this rise of adaptogens and nootropics and brain supplements and anti-aging and it's just skyrocketing growth in supplements. It was this idea of how do we support our lifestyle through our mindset, our long hours, our drive, our energy levels through ingredients that support cognitive function. And that's where we started was this idea of cognitive food support and I came to my partner with this idea, he absolutely loved it. At the time the working name was Feed Your Brain.Stephanie:Cool. I like that name.Chris:And it was just really focused on brain health.Stephanie:Do you have a background in this world? How would you even know? When I'm thinking about brain health, I'm like, "Feels like there's so many things. I should be doing facial or I should be doing this. I should be doing so many things." Did you have a background in this where you already knew this makes me feel good? Or did you have to learn all about it?Chris:No, I just knew I wasn't feeling good. I always feel this brain fog and slow and besides this fact that you just hit 40, things start to slow down a little bit and you're looking for ways to support your lifestyle and just keep your edge and just keep moving forward and you start researching and there's a lot of great information around brain health, mental wellbeing, nutrition and other things that support those functions.Stephanie:Okay. And so what were some of the ingredients that you started finding that you're like, "We need to have this in some kind of bar."Chris:It was like lion's mane, Gingko biloba, both of which didn't make the cut at the end.Stephanie:Oh, how come?Chris:Well this is where I was going was, as we started with Brain Health, my partner who is a very big advocate of testing and research pushed to really go out and survey a group around 350 people. And while cognitive function was important to them, what indexed the highest was, "Do you have foods and ingredients that help me feel good? Happy, good mood. I want to be focused and feeling good." And this theme of feel good, just kept popping up and popping up and we took a step back and it was indexed so high. Like, "Why don't we just lean into good mood?" We've got a set of ingredients. We've got some data behind some of the ingredients we're using to really support enhancing your mood, decreasing your stress and giving you energy. All the things you need to feel good. So we need to do it. And that's how Good Mood Superfood was born.Stephanie:Cool. And did you always know that it would turn into a bar or did you have other thoughts early on?Chris:We had many thoughts and we still have many thoughts. This was our way of really standing up the brand, getting a feel for our branding, our message, bars is just the starting point. We have a really dynamic innovation pipeline of other snacks, drink blends, hydration drink. Things that will help support other areas of brain health.Stephanie:Very cool. So let's talk a bit about your partner and how that working relationship is and how you even landed him as your partner.Chris:So I was introduced to Rob Dyrdek, legendary TV personality, former skateboard, a professional athlete. Rob has a show on MTV right now called Ridiculousness. I grew up watching his other shows, Rob & Big and Fantasy Factory, as many of us did.Stephanie:Rob & Big, that's a good show.Chris:It was amazing. So then we just look forward to every week watching. He's just such a character and dynamic human being. But what people don't know is he runs a really diverse, exciting venture creation studio. He refers to himself and the people around him as do or diers, people that are interested in investing in themselves, growing businesses from the idea stage to the exit. And he's invested in several brands, primarily at the startup stage. And when I came to him, I was in the transition period in my life. I didn't know why I was meeting him.Chris:I was going to go in and just introduce myself. And I brought Buff Bake with me just in case he was interested in investing because always looking for investors and he made me tell him my life story from the day I was born until the day I ended up sitting in the chair in front of him.Stephanie:Wow. I should have done that.Chris:It's not that interesting. But he really liked it. And I spent 55 of my 60 minutes talking about myself and then he's like, "Okay. So what's up with these cookies? What's up with this Buff Bake? He's like, "Okay. Those are really good. I like them but I really like you. If you have some ideas or you want to do something, come back and let's talk about it."Chris:I left and I got a call two weeks later from him, wanted me to come back again. Again, didn't really know why I was going there. He wanted to pitch me on some ideas. And it just flew over my head. I went home, I called his COO and I was like, "What's he looking for?" He wanted an idea from me. He wanted to work on something. So I had been in the background working on these cognitive ingredients, paired with superfoods and brought it back to him as a whole package. I came in with fully developed samples around bars and coffee creamers and bites to really articulate what this could look like. And he was so excited about the presentation. He just sealed the deal with me on the spot and we were off to the races.Stephanie:That's amazing. What does the partnership look like with him? How's he involved?Chris:He is very, very involved. He wants to be very involved in the creative process, but also through all the funding, the financial rounds, building the infrastructure of the company. He has built a really strong team around him. Managing the finance arm, managing the marketing project teams. So it's an extension of my team. We are true co-founders, he's very, very involved in the business and he and I are either working together on the daily basis or he and his team are fully integrated in.Stephanie:That's really cool. And it seems like once you get access to him and then you had his network, it brings in other investors as well.Chris:Yeah. So that's the next thing that happened. So we stand this thing up and we start to go out to bring in some strategic capital to help push things along. We started with some traditional resources and private equity and some strategics within the space. And then we started talking to his network a little bit and all of a sudden we saw how excited they were and one conversation led to the next, led to the next, the next thing you know it's Marcus Lemonus from the profits. Jonas was extremely excited about the project. He now sits on the board with myself and Rob. Joe brought his brothers on as well. Jordan McGraw, Travis Barker, Ken Roxanne. It's just this star-studded list of really great mindset celebrities and athletes. Very, very exciting.Stephanie:It seems like you have your own portfolio of influencers. You can get the word out there. While most people you're trying to even think about, "How do I even tap into one of those?" You've got this whole little Rolodex just working for you.Chris:Right. So it's exciting. I think that being able to have that leverage and that advantage really puts us in a unique position to tell the story.Stephanie:Awesome. So tell me a bit about, you said that you were getting samples when you were going to go and show him what you could do. What did that process look like? Because to me thinking about even making any kind of food and then getting the packaging and then getting ingredients that maybe some people aren't the most comfortable with. If you hear some of the words you'd be like, "Well, what is that like? Is that even safe?" Tell me what that process looked like to even find someone who could make the bar that you wanted to taste good and have all that ready for the sample day.Chris:It's funny. You start with the manufacturers. Every manufacturer has a food scientist, R&D, most of them do. Food scientists and R&D department. And most of the time, if they're excited about your project, they will help your R&D. It comes with strings attached and not always do you end up owning your IP, which is important if you're interested in exiting your company at some point, but you learn the process of what goes into R&D products.Chris:And I came in, you come in with a brief and your core tenants for, "These are the ingredients that I would like to use as superfoods. These are the outputs that we'd like to achieve, enhance mood, stress, energy. These are the functional ingredients we're thinking about." And then you work with the ingredient suppliers to understand efficacy and transparency around their ingredients. And you let these guys do their job and you like what you like and you don't when you don't. And I think we did about 13 rounds of this bar until we landed in a place that we felt really good about.Stephanie:That wasn't just you testing it or were there other people trying it?Chris:It was Rob and the entire team. His close team is a team of five.Stephanie:That is awesome. What kind of lessons did you learn when going through that process? Anything that you would maybe do different?Chris:Well, I'll tell you one thing. We tried to be everything but the kitchen sink. We wanted to be keto, we wanted to be paleo, we wanted to be zero sugar. We wanted to be everything. Vegan, dairy-free, gluten-free and have functional ingredients that support incredible, feel, good vibes and decrease your stress. And we were realistic that not all of that was going to work and our guiding light really became taste. If it doesn't taste good, I don't care if it has all those things, it's just not going to work for us. So we planted a flag and it was about taste. And we want this thing that tastes good. And if it has five or six or seven grams of sugar, we use a coconut Palm sugar, which we felt really good about. It was therapeutic. It was like, "Okay, great. We don't have to use sugar, alcohol, or stevia or erythritol or anything. We're going to use coconut Palm sugar. It's a low-glycemic sugar. It tastes great. The bar still has 50% less sugar than an RXBAR or competitor. And we felt really great about that.Stephanie:That's awesome. How do you view the landscape right now? Because I know when I go into certain grocery stores, I'm like, "Wow, there's so many bars." There's the original type RXBARS but now it feels like there's so many offshoots. Everyone's trying to do lower sugar. Maybe not what you're doing, but how do you make sure that you're staying ahead of them and also differentiating yourself where people are like, "Oh, obviously we can see why they're different than all these other bars."Chris:I think again, it came down to taste, great amount of protein, our base values of, it is plant-based vegan, it is dairy free, it is protein packed and low sugar were really important to us. But I think we'll continue to stand out with what our functional message around supporting mood through these super foods and ingredients. And we are just sticking with that.Stephanie:How do you get in front of new people though? I'm thinking about back in the day, samples where you're like, "Oh, I would never have thought to buy that, but now I can see it's healthy for me and good." How do you approach that now trying to get in front of new people and have them try it for the first time?Chris:It's difficult, especially through a global pandemic of people at home and not having opportunities sample in the markets or elsewhere. And for us, it's just leaning into our influencers, our investment community, paid ads, really important. Finding unique ways to drive trial, pinpointing and targeting specific communities. It'd be really great to be everything to everyone but if we could just focus on this core group that's committed to their mindset. They're coaches, they're hustlers, they're the boss, they're the mom and they're focused on what it takes for them to be successful every day. We call them the happy hustlers. That's where we're starting. Our initial reaction was the right one. They're really resonating with the product. They're speaking about the product for us organically. And we're just going to continue to focus on that community right now. And then it'll just hopefully grow from there.Stephanie:It also seems like you have a really good idea around your social presence and how you want to present yourself. It's like a fun whimsical looking, at least your Instagram feed and it's not overly product driven, but it's more selling the lifestyle behind it which I really liked.Chris:Exactly. That's exactly right. And that's what's resonated the most is people are realizing that Mindright is a lifestyle. It's not just about the products. We want to support you beyond that. And as you'll see over the next couple months, we're really going to lean into what it takes to have a better mood, to put the work into your mental wellbeing and really drive home this good mood movement. And being approachable and fun, makes it just easier to pay attention and watch and fun and funny is part of feeling good. And that's the message that we want out there.Stephanie:It sounds like your content strategy you're about to ramp up around those areas. How are you going to keep it balanced between educational, which I feel like a lot of people need education around the ingredients and why they're added and how they need to be mixed together and then the other side around even outside of the product. Like you said, just good mood and how to feel happy and mindfulness and it's like a whole different business over there. How are you thinking about balancing that and connecting with the right audience?Chris:It's just that. It's balancing, trying different things. It's balancing being funny with incorporating lifestyle and people enjoying the product. You're going to just start to see more direct response and testimonials. We are looking to partner with therapy based apps and other entities that help make mental health and wellness really accessible. We're going to have our investment team and our influencers talking about the work that it takes to get Mindright. It's not just, this bar is not going to solve your problems, it's not. But if you focus on your nutrition and you incorporate things like the importance of sleep and getting exercise and some type of a meditation routine, all of these things combined bring you to that next place.Stephanie:Yep. Yeah. It's not just try one thing and all of a sudden everything will be solved, like many things and there's no magic potion.Chris:I think that that's where other companies that are trying, mood or all of these other cognitive functional ingredients, they could fall short because they're making it just about that. And I think that we'll go along for the ride and we'll be there to support our customers along the way.Stephanie:That's great. So you just mentioned influencers. I'm going to go and I want to hear how you view working with influencers because we've had quite a few brands on the show and they talked about it. Some people, amazing experiences if you find the right person who is all in, it's not just sharing a quick message of like, "Here's my teeth whitener and it works great for me go buy it." Versus maybe the ones that are really in they're even part the product development. How do you view a good working relationship with influencers? And more than one, since you have many that you have to balance.Chris:I think for us, it's about being authentic. If it's not something you enjoy and you truly believe in it comes through. You see it and you feel it. And I think having our influencers part of our ambassador program, which we're just at the early stages of building out, is a really important part around building the authenticity of their message. Our influencer program is very small right now, we're still identifying how they're speaking about the brand and what are the best ways to do that. But what we've gotten so far comes from a really organic place. We haven't paid for any influencers yet. All organic because people are enjoying the product and sharing the message with their community.Stephanie:Are you sending them free samples or is it more your investors giving it to their friends who are other influencers probably. And then it's organically happening through that way?Chris:A little bit of both. We identified people that live within our community that we would like to target and say, "Hey, we'd love your feedback. No expectations. You don't need to post. We just ask you tell us how you enjoyed the product. How'd you feel? What do you think about the packaging?" And then it just happens organically.Stephanie:How do you view the longterm strategy around influencers? Because sometimes it feels like they'll have this excitement and a big blip where their network sees it. And then there's maybe diminishing returns and people are either hit over the head with it too much. Or like, "I bought it. It's good." Or the person's not as excited anymore as they were maybe in month one. How do you keep them engaged or be like, "Okay. We're kind of good for now."Chris:We see that fatigue all the time. And I think for us, it's the excitement around what's coming. It's creating community around the lifestyle and the future launch of our new products. The bar is here today. It might not be here in three years from now. It's about continuing to evolve and supporting our needs today.Stephanie:Makes sense. So tell me a bit more about this ambassador program that you're building.Chris:We're at the early stages where we're leaning into this mindset community from happy hustlers. We have three investors on the team that live and breathe in that space. And that's Chris and Lori Harder, their lifestyle coaches and then Lewis Howes who also has a podcast, The School of Greatness. And just really leaning into what they do and how they do it and their communities coming to us and we're setting them up and they're incentivized by product. One of the angles that we're working on right now is charity. When they post, we will support a soon to be identified a mental health charity with an investment.Stephanie:When they're posting about the bar or the company, something like that, then it's like, "Okay, that's a point towards this charity or effect."Chris:Exactly. Those are the early stages. We're still in development. It's still being worked out. We're less than two months old in the market, so we're close.Stephanie:Are there other ambassador programs that you look at where you're maybe taking some key learnings from where you're like, "I know this one works well and I want to implement some of those strategies into Mindright as well."Chris:Yes. A lot of them are custom built though. There's a lot of really great app solutions that work really well and incentivize through product or discount or payment. We want to try to be more organic. I've seen some great custom ones that are gamified, that built community around this excitement around this app itself and the message. So work in progress.Stephanie:That'd be cool to circle back and hear what you ended up building and how it's working and the results. So tell me about your distribution strategy and where you're thinking about selling. Are you on Amazon? Is it just your website and how do you think about where you actually want your bars to be sold right now?Chris:It's everything digitally native. So we are alive on our website getmindright.com. We're on Amazon. We're looking at a various array of subscription box companies. But the really big one right now is all of the delivery convenience guys. So this new evolution of convenience, prime is not good enough. It can't be there the next day. It needs to be there in 20 minutes. So we're looking at partnerships with goPuff, FastAF, Dot. We're in the process of vetting those guys out right now and seeing which one makes the most sense. And I think that can meet format. It's just growing and exploding right now. Through COVID people were forced to adapt to Amazon and delivery service and it's here to stay. It's here to stay. Those conveniences will never change.Stephanie:Are you worried about maybe your brand and the story not being told correctly when you're starting to have many outlets for your products going out and you can't fully control the messaging or?Chris:Yeah. I think that's why picking the right partner for these delivery services is key because we want to make sure that we have the ability to tell a story, whether it's this big or in a banner. It's really partnering with the right team to help make that happen. And then we have a lot of work to do on our end. And I think that our community will help push people to these services. Amazon, getmindright, goPuff, that's where we go and they'll really rely on on that. It's challenging.Stephanie:Yeah, no. Especially when you have so many different people you're vetting right now and thinking about all of the control that you could be losing but also all the access that you're going to be gaining. It's tricky. Because this is a commerce show, I want to hear about your ecommerce strategy around what's working. What do you think that you're doing on your website that maybe is unique and others haven't tried out yet or that you're like, "This is a good tip that more people need to know about."Chris:I think it being less templated and more just an experience where it just feels fun. It makes you dive a little bit deeper to find out what's going on. What works for some people doesn't always work for others and I think this format is working well for us right now.Stephanie:Do you find yourself being able to look back at maybe your experiences at Burton and other places and pulling some lessons from there? Or is it such a different market that you're like, "That probably wouldn't work for this product."Chris:I think it's very similar. I think at the end of the day, you're selling an item that you're passionate and excited about and what is the best way to share that with your friends or your customers? It's very similar in that sense.Stephanie:Yeah. That's cool. So where do you guys want to be in one to three years? What are you hoping to achieve?Chris:We're looking to achieve this just amazing platform of good mood foods that span across really great retailers, Whole Foods, all the natural channels. It would be really great to see it everywhere obviously, but this really accessible approach to foods that help support your mood.Stephanie:Have you started talking to Whole Foods and other retailers like that?Chris:We've had some early conversations, but we really want to stay firm on this digitally native approach. I think that one thing that I'll add is testing is worth spending money on. Just test landing pages, AB testing, digital testing, customer testing. It has opened my eyes to this completely different world. And it is a true science. And when you understand that word that works, that picture that works, that landing page that just converted, it's a science. And then you can continue to really invest towards those things that are working because you know there's turn on that.Stephanie:Yeah. I agree. What is a finding that maybe came out of some of those tests where you were like, "We would have never changed this, changed the product, change the website, but now that so many people are saying this, we're definitely moving forward with that.Chris:I would go back to the beginning where Rob and I, Mindright. There was two different names before Mindright. And now I look back, I'm like, "Neither of those would have worked. Mindright should have always been number one." We tested Mindright. Mindright worked really well but We wanted to brand the ingredients themselves. And we were like the unstoppable blend. We're unstoppable. This mentality of you cannot be stopped, masculine. And we were so sure of it and it failed miserably.Stephanie:They were like, "I don't like that."Chris:No, no. So now at the happy brain blend.Stephanie:That makes me feel happy. That's more on brand.Chris:Yeah. And then from that moment on we're like, "That's our guiding light." It makes me feel happy. Does it? Yes Or no. Okay. It's in.Stephanie:And how are you doing these tests? How are you going about trying to get this feedback? Are they surveys or what are you all doing behind the scenes?Chris:Yeah. Surveys. Right now, we've moved to more surveys. We're surveying around our current database of growing email subscriptions and then we're going to start doing some stuff through Instagram, social media. But the original testing went through a market research firm.Stephanie:All right. Well, let's shift over to the lightning round. The lightning round is brought to you by Salesforce Commerce Cloud. This is where I ask a question and you have a minute or less to answer. Are you ready?Chris:No.Stephanie:Nope. Be right back. Need to go get some more tea. Get In the right mood here. All right. Well, we will move on anyways. If you had a podcast, what would it be about and who would your first guest be?Chris:Oh my gosh. My podcast would be about thinking big. My whole life I never thought big. I thought pretty small and I put roadblocks up in front of myself and I think that now as I sit on a board with Rob Dyrdek and Joe Jonas, literally anything is possible and it would be about stories and ways to help open up your mind to anything is really possible. And I think as cheesy as that sounds, it really is. And I feel like here in my home with my kids and now that we're talking about getting Mindright and this positive growth mindset and to hear them talking about it, it's a real thing. I don't have a title yet. I'll let you name the podcast.Stephanie:There you go. I'll help you name it. Who would you bring on for your first guest?Chris:I bring in Rob. He is an amazing person to talk to about all of this stuff. His mindset is just next level with what he does to keep his energy and his success where it is. It's remarkable.Stephanie:Awesome. What does your mindfulness practice look like?Chris:I'm sorry.Stephanie:What does your mindfulness practice look like? How do you stay centered and balanced and not getting pulled everywhere when doing a startup?Chris:I think for me, I committed to getting up early every morning. I have to be up by 5:00,5:15 or else I can't do the things that I want to do for myself, which is exercise or just have a moment of meditation. Whether it's a minute or five minutes or 20 minutes. I try to do that every morning. I have four kids so life is really hard sometimes. Here they are.Stephanie:I feel that.Chris:So it's get up early, it's a few minutes of meditating and just understanding where I'm at and being really grateful for that. Exercise, 30 minutes. That is my non-negotiable. I have to get 30 minutes in, if I don't my day is just off and once in a blue moon we have a sauna that was gifted to us by-Stephanie:Wow.Chris:It was miracle. That's another podcast.Stephanie:Yeah. Okay. I want that friend. Gift me a sauna.Chris:It was some local guy just giving it away. He was moving.Stephanie:What area of California do you live in because I don't know about many local areas being like, "Here's a sauna. Do you want ice staff as well?"Chris:I'm on the hunt for one of those. So, if you know one. I started fasting, so I intermittent fast. I don't eat my first meal until 12:00 or 1:00. And I found it's really helped with inflammation and energy and I feel great. I also stop thinking through COVID I just-Stephanie:So impressive.Chris:30 days and then you felt great and 60 days, I'm like, "Wow, I feel awesome." And it just stuck.Stephanie:All right. Last question. Two more questions. What's one thing that you don't understand today that you wish you did?Chris:What don't I understand. I don't understand a lot of things let's be honest.Stephanie:Good answer. Just everything. Lots of things.Chris:No. I think for me, part of the reason why we're starting digitally native is almost a personal challenge to myself. I know retail really well, I know relationships, building brands, building distribution, working with brokers. I don't understand digital that well. And it can be frustrating at times because the learning curve is pretty steep and it's always changing every day because you're learning something new and I think digital marketing I don't know very well.Stephanie:Well, you'll be learning it with this company. So that's great.Chris:It'd be great to hire the right people to help you.Stephanie:Mm-hmm (affirmative). Yeah. 1,000% to that one. All right. And then the last one, what one thing will have the biggest impact on ecommerce in the next year?Chris:I think it's these convenience delivery guys. I think they're going to change the game for a lot of people. FastAF is a really good example of what's happening with commerce outside of food and beverage, because they're delivering unique gifts. You need a gift and you're going to a party in an hour, they'll be there in 20 minutes with this beautiful candle or gift item which is just changing the way that we do everything.Stephanie:Yeah. Oh, I completely agree. All right. Well, this has been such a blast. I feel like my mind is really in the right place now after this interview. Where can people find out more about you and Mindright?Chris:Check us out at getmindright.com or on Amazon.Stephanie:All right. Cool. Well, thanks so much for coming on the show.Chris:I really appreciate it. Thanks so much.

So you are thinking of starting a podcast for your business? It's one of the best reasons to gain notoriety and establish value for your community. But starting a podcast doesn’t mean it will bring success all on its own. A lack of monetization can quickly make a podcaster doubt the benefits.  We all want to see results when we venture in new endeavours and unfortunately when we don’t see those returns on investment (ROI) it's easy to lose steam. When you approach your podcast with the right mindset and strategy, it truly can get you more clients and partnerships. On Amplify Your Success Podcast episode 230, my guests John Corcoran and Jeremy Weisz of Rise25 join me to discuss some of the ways you can leverage a podcast to create even more opportunities as well as land new clients. One of those tips is to invite guests to your show that add value to your business, such as collaborative partners. Partners often share your target audience and will help you boost up listeners fast! For the full list of techniques, listen in now so you can start to get that ROI. Be sure to join the conversation in the Amplify Your Authority Group.   Key Takeaways Five tips John & Jeremy suggest to pick the right guests for your podcast. How to engage your podcast guests as potential clients. What to do to avoid the dreaded podfade stage that every podcaster faces. How to use LinkedIn to connect with potential guests. What to do to generate revenue from a podcast when you are just getting started. John & Jeremy’s take about the timing of starting a podcast (and why its never too late to start your own!)     About The Guests Dr. Jeremy Weisz has been featuring top entrepreneurs with video interviews since 2010 that include founders/CEO’s of P90X, Atari, Einstein Bagels, Mattel, the Orlando Magic, Rx Bars and many more on InspiredInsider. John Corcoran is a recovering attorney, and a writer, author, father of four, and a former Clinton White House Writer and Speechwriter to the Governor of California. He has been host of the Smart Business Revolution podcast since 2012, through which he has interviewed hundreds of CEOs, founders, authors and entrepreneurs, from Peter Diamandis and Adam Grant to Gary Vaynerchuk and Marie Forleo.   Together John and Jeremy are the co-founders of Rise25, LLC, a company whose mission is to help your business connect to your ideal prospects, referral partners and strategic partners using a done-for-you podcast.   Resources Mentioned in This Episode: Connect with Rise25 Done For Your Podcast Services Ready to amplify your authority as a highly paid expert.? Get my free 8 Step guide to Amplify Your Authority here.

Nutrition Nugget! Bite-size, bonus episodes offering tips, tricks and approachable science. Ever eaten an Rx Bar? Maybe you've seen them in the store with their eye-catching packaging which tells you "exactly" what's in them. Maybe you've chosen them because you can pronounce all of the ingredients? But are they really the great choice we're told they are? In  just a few minutes, Jenn reveals if Rx Bars are all they're cracked up to be and more! If you like what you're hearing, be sure to check out the full length episodes; new releases every Wednesday.  PS Shout out to Darcy R for suggesting this Nutrition Nugget topic. Have an idea for a nutrition nugget? Submit it here: https://saladwithasideoffriespodcast.com/#contact        Become A Member: https://glow.fm/saladwithasideoffries/Want a Free Menu Plan from Jenn? https://www.tlsslim.com/bettermylifenow/weight-loss-profile/?

When Jeremy Weisz finished chiropractic school, he realized that he also had to become a small business owner to fill his practice. The problem was, they didn't teach that part in school. In this episode, he talks about what he did to overcome that gap in training and what's developed for him since. Dr. Jeremy Weisz, in addition to running Rise25, has been featuring top entrepreneurs with video interviews since 2010 that include founders/CEO's of P90X, Atari, Einstein Bagels, Mattel, the Orlando Magic, Rx Bars and many more on InspiredInsider. He was senior producer for 6 years at one of the early top business podcasts helping to put systems in place and to run some of the behind the scenes operations. Even before the Rise25 podcast service that helps your company run and get ROI from a podcast he would say, “Every business should have a podcast because hands down it is the best thing I have done for my business and my life. I have made best friends, met my business partner, and had countless clients and referral partners come out of the relationships I have built with my podcast.” He continues to run his own chiropractic & massage facility in downtown Chicago and is the founder of a nutritional supplement business.

Lisa Lewtan published the award-winning and best-selling book Busy, Stressed, and Food Obsessed! and went on to host a live radio show called Healthy View Radio (now a podcast called The Healthy View). Recently, she studied in one of the first classes to receive certification as a Designing Your Life coach, based on the NY Times bestselling book and class by Stanford University professors Bill Burnett and Dave Evans. Lisa also received a certification in teaching Mindfulness. Her work has been featured in numerous publications including The Boston Globe, The Huffington Post, MindbodyGreen, and Reader’s Digest, and has been a speaker at companies such as Kripalu, Canyon Ranch, Rancho la Puerta, WGBH, and Google. In this episode, Lisa opens up about her sugar addiction. After cutting sugar, Lisa thought she would lose a ton of weight; however, that did not happen. Instead, Lisa found positive changes after cutting sugar - she finally felt calm and relaxed. So, Lisa ended up developing a program to help other people get off of sugar. There are loads of people out there who struggle with it! Lisa isn’t sure why sugar will profoundly impact one person and not the other. Many people won’t know that they have a sugar problem. Lisa can look at what somebody eats throughout the day and immediately know if they have a sugar problem or not. When people start realizing the reason they crash is because of their diet, Lisa steps in. Lisa helps people tweak their eating habits, and she can assist with cutting out sugar completely. Sugar is often an emotional connection, that’s why it is so difficult for people to kick the habit. RXBARs are popular in the paleo community because there are only a few ingredients. However, some of their bars have well over twenty grams of sugar in it. You need to be careful with anything that is going to keep the cravings going. Lisa ended up cutting bars out altogether from her diet – it’s just not worth the cravings she gets later on. Then, Lisa speaks about how to break the emotional connection to sugar. We aren’t addressing the emotions that people have when they are addicted to sugar. Lisa says that when we stop tasting sugar, we can recalibrate our taste buds. Plus, Lisa wants to say that sugar addiction has nothing to do with will power. Once you take the break from sugar, you will realize that you don’t even need it anymore. Lisa explains the strategies for cutting sugar. Instead of cutting all of the sugar, Lisa says to stay with the dark chocolate and cut everything else. It will be impossible to reduce the sugar if you don’t want to give it up. There has to be a reason why you want to cut the sugar. Usually, people will endure a health scare, or people realize that they just feel crappy. Then, they decide it is time to ditch the sugar train. If you are going to have sugar, then sit there, love it, and enjoy it. We want to get to the point where we aren’t beating ourselves up about it. When we have a break from sugar, we choose what we are going to eat. When we feel good, we don’t need to beat ourselves up anymore. This is really hard to do when you’re still eating sugar. Stay tuned as Lisa reveals tips for giving up sugar quickly. Key Takeaways: [ 1:10 ] About today’s guest, Lisa Lewtan [ 4:20 ] How sugar affects different people [ 7:30 ] How to know if you have a problem with sugar [ 11:30 ] Breaking the emotional connection to sugar [ 15:35 ] Strategies to cut sugar [ 24:55 ] Why you need to have an exit plan [ 26:10 ] Tips for giving up sugar quickly [ 30:10 ] Favorite quote, Lisa’s advice, and eating real food    Mentioned in this Episode: Lisa’s Website: https://lisalewtan.com The Healthy View: https://lisalewtan.com/podcast Busy, Stressed, And Food Obsessed: https://lisalewtan.com/books Enjoyed the Podcast? Subscribe on iTunes and leave a review! For more Dr. Mowll, check out his  website drmowll.com For Dr. Mowll's high quality nutritional supplements visit https://sweetlifenutritionals.com/ For more information on this week’s episode, visit: Mastering Blood Sugar Podcast

You may only know Kellogg’s as the company that makes your favorite cereal. But there is so much more to the company than just delicious treats. Robert Birse is the Head of Global B2B Ecommerce at Kellogg’s, and he has been leading the charge to position Kellogg’s as one of the leaders in creating scalable B2B Ecommerce strategies. On this episode of Up Next in Commerce, Robert explains all the ways that Kellogg’s is upending traditional Ecommerce strategies in order to help customers find greater success. Using technology like A.I. and machine learning, and by developing a platform that all of their customers and partners can use, Kellogg’s has been pushing the ball forward on bringing small and large businesses into the world of Ecommerce and helping them get the most out of their Ecommerce strategies.  3 Takeaways: A brand like Kellogg’s has the power to up-end the typical Ecommerce strategy. Instead of asking how to get customers to buy more, they ask how they can help their customers sell more. In doing so, their customers and partners become more successful, and it’s a win-win for all parties Change management is important because many of the small businesses Kellogg’s works with have to fundamentally change the way they think about doing business.hey have to rely much more on technology than ever before. But the appetite is there because A.I. and predictive analytics are proving to be critical tools in helping businesses determine what to stock and how to look at consumer behavior B2B Ecommerce is still in its infancy, but there is an appetite for innovation across the board from brands to retailers to distributors. They’re eager to test, iterate and experiment with new technologies in order to create better one-to-one engagement at scale For an in-depth look at this episode, check out the full transcript below. Quotes have been edited for clarity and length. --- Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Respond quickly to changing customer needs with flexible Ecommerce connected to marketing, sales, and service. Deliver intelligent commerce experiences your customers can trust, across every channel. Together, we’re ready for what’s next in commerce. Learn more at salesforce.com/commerce --- Stephanie: Welcome to Up Next in Commerce. This is Stephanie Postles, your host from Mission.org. Today I'm very excited, we have Robert Birse on the show, the head of Global B2B & B2B2C E-commerce at Kellogg. Rob, how's it going? Robert: It's going great. Thank you very much, from captivity. Stephanie: Yes, yes. How is life in captivity? Robert: Well, I'm thinking about calling Amnesty International, see if they can get me out of here. Stephanie: Well, we were just talking about what life looks like right now, just us eating lots of Cheese-Its on our bed at home, calling into Zoom calls, or maybe that's just me. Maybe that's not you. Robert: No, I think that's a typical picture across the world right now. Stephanie: Yeah, which is okay. Temporarily, it's okay. So, I saw you have a very long history in E-commerce. I think I saw dating back to even early 2000s, right? Robert: I'm afraid it was in the '90s. Stephanie: Oh nice, okay perfect. Well, I would love to hear a bit about your background and what led you into E-commerce. Robert: Sure. Well, I was working for a catalog distributor, so not a distributor of catalog. We use the catalog as our medium to communicate with our customers who were predominantly engineers in factories across Europe. The business that I was responsible for at the time was a small specialist distributor, and we were struggling a little bit to find our position as E-commerce was starting to take more of a role in the consumer engagement or the customer engagement in our case. So we were on the tube and this was the late '90s, and we took a digital transformation, even though digital still wasn't really a bonafide strategy because it was only emerging. The first task we undertook was to create a digital asset library from all the bromides and things that we'd cumulated to support the catalog production. Robert: So we partnered with a startup in London, a bunch of basically college graduates who were trying to create the first digital content management system. And that was more than 20 years ago. So we did that and we started to work to create a digital presence online, starting with static content and then moving into transactional capabilities. It helped transform that little business into something that had a much greater future. So that was my first introduction to digital and then never looked back since to be honest. Stephanie: Oh, that's great. What kind of transformations has your career seen since the starting point in the '90s to now? And what does your role look like now at Kellogg? Robert: Yeah, I mean, I've used digital disruption and innovation in all the roles I've had since that position in the UK to varying degrees of impact. When I joined Allied, and I moved to Texas, we transformed that business collectively from a couple of hundred million to 600 million in a very short period of time. Just really ensuring that we unified the sales channels with the digital channel. In the early '90s, or early 2000s was very popular to Ring-fence E-com as a separate channel, and I felt that was wrong. So when we moved to the US I tried to ensure that the unification happens, so it was the best one to punch we could possibly give our customers, we're always on capability with the human interaction. I have used that principle throughout my career to build success. Robert: Ultimately all the way to Kelloggs where now, I'm using technology to create value for our customers, changing the paradigm that was always traditional in sales engagement of how do I get my customers to buy more? Now the principle behind our E-commerce strategy from a B2B perspective, is how do we enable our customers to sell more? And then we will be the recipients of the downstream benefit in due course, and that's a big change in the approach. Stephanie: So what did your first, maybe like 90 days look like? When you came to Kellogg's and you saw the lay of the land, what were some of the initial things that you were like, we have to do this, or have to shift this? What did you do? Robert: Well, the train was leaving the station when I joined Kellogg and I decided to embark on a pilot, a B2B pilot, in Brazil of all markets, one of the hardest B2B markets in the world. So it was an interesting challenge to ramp up very quickly. Now, thankfully that we're using Salesforce Commerce Cloud as the technology platform, which I was very familiar with. So that was okay, but getting familiar with our business model in Brazil, which was a direct store delivery model was a different beast for me. And then obviously with Portuguese language challenges, it was an interesting 90 days, but it was certainly a massive. You know the saying, jump in the deep end and [inaudible] and that's where I found myself. Stephanie: Thankfully you're still swimming today, which we all are glad about. So what does your day to day look like now? And how would I think about B2B when it comes to Kellogg's? Because from a consumer perspective, I don't really think about what goes on behind the scenes. I just go to my local whole foods. I find my cereals and my RXbars, and I don't think about how it gets there or how maybe it gets to a smaller Mom-and-pop stops. So how do I think about Kellogg's B2B experience and B2B2C experience? Robert: Well, I hope the consumer will start to see how B2B is impacting the shopper experience, not directly but indirectly. So as part of our mission, we're trying to use technology B2B platforms to create a conduit where we can influence, educate, and inform and enable our retail, especially our independent small retailers. Not a frequency store or space in particular, to be better store owners and to create a better in store experience. As well as use some of the modern engagement tactics, such as social media engagement to bring more food traffic to their store from within their community. Therefore, strengthen their business and providing a jumping off point for them to become more successful in the future. Robert: So the consumer should recognize that when they go to the store, the store has always got the product they're expecting to find in the store, and if that product is displayed in a fashion that's compelling and it's positioned next to other products, they well, that would be the perfect combination. Then B2B commerce, modern B2B commerce is starting to have an impact on the buying experience. So that's what goes on behind the scenes, and that's what our vision is built around. Stephanie: Yeah. That is something I never think about, is this product positioned next to another one to make a better, maybe make me buy more. How do you figure out what products should be next to each other? And how do you work with the store owners to ensure that they abide by those rules? To make sure that, maybe not rules, but it'll also help them sell more as well. So how do you work with the store owners to creating a partnership? Robert: Well, in the past, it was always through traditional sales engagement. The Lucas success has always been a principle behind how we've engaged our retailers in using planograms and driving compliance around these planograms and the science behind them has been well understood, and the discipline has been in place for a long time. However, the cost of serving and maintain that relationship at a cadence that we need to continue has become ever more challenging. So digital is helping to change that paradigm and allowing us to go back to the long tail and really start to help our smaller retailers to really become stronger and more effective in their day to day life. So we see things like AI driving the intelligence around product recommendations for a store type, for instance. Robert: So if you are an independent store owner and you are in a rural environment where you are a 1,000 square feet and two the cash registers, that we would like to be able to cluster you with other retailers just like you, do the analysis and determine what you must stock, what you could stock and what you shouldn't stock. And then ensure that we're talking to the owner operator on a cadence that would allow us to then do more of that and offer and recommend as consumers trends change. So we're always ahead of demand, not buying demand in the long tail. Stephanie: How do you stay ahead of demand? What kind of tools and technologies are you using to ensure that you're able to quickly react to consumer buying behaviors or inventory levels for the store owner? How do you stay ahead of those things? Robert: Well, you're giving me way too much credit to say that we're actually ahead of those things, we're aiming to be ahead of these things. So let's make sure that's completely clear and we're being transparent, there's a lot of work to do here. So what we see is the ability to take all that historic purchasing information, and then combine it with social listening to see what consumers are talking about, then plugging in triggers like weather and other influences on buying patterns and then continue to feed machine learning and AI logic to build a picture that is constantly dynamic and changing so that we can then say to the customer, the retailer, "Hey, this product is starting to decline its popularity so we're recommending you start to reduce the inventory you carry. And by the way, this product is gaining popularity and we're going to drive a marketing campaign in your market to promote it. So now it'll become a hot commodity, please accept this recommendation and capitalize on that demand and it will happen in the coming weeks." That's what we're aiming for. Stephanie: Do you see the partners being ready to accept that and wanting to stock the products that you're recommending? Are they trusting your guidance or has it been an uphill battle when it comes to those recommendations? Robert: Well, first of all, the primary segment we're focused on is that high frequency store, independent retailer, a C-store, a convenience store that kind of customer segment, and they've been incredibly underserved for many years now. So any insight that we've given them so far, and the questions we've asked them about would it just be of interest, they've all unanimously said, this is what we've been asking for years, please help me grow my business. So I think the appetite is definitely there. Stephanie: Yeah, that's amazing. How do you set up platforms and systems for these different businesses? Because I could see each one needing something a little bit different. So how do you scale that model to provide the data to each company in a different way, or each, like you said, store in a different way? Robert: Right. It has to be done without human intervention to start with, we cannot be responsible for building an army to support such endeavor. So at Kellogg we're really focused on a single global platform, one ecosystem of applications that will scale globally across markets and channels and the customer segments within these channels, with a lower cost of ownership as we scale it out. So that's the first guiding principle. The second end is, if a machine can do it, we probably shouldn't do it. So everything is going to be machine driven. And then by rewarding the owner operators to complete their profiles, that allows us to capture information like, is your store rural, suburban, or urban, gives us another great data point to then create more effective costuming. Robert: And then in these clusters, the analytics can be very powerful and the machine can then start to communicate through marketing automation on a cadence that we could never possibly imagine before, and then touch them with relevant content that is absolutely pertinent to their business. So I would make a recommendation to you and your store that you're missing these two products, you should this and if you do stock these, we predict that you will make X number of dollars incrementally every year thereafter. And that's very powerful for comparison. Stephanie: Yeah, no, that's great. Are there any pitfalls or learnings when going about this partnership model and helping the retail stores that you saw along the way that you would find maybe other companies or brands will need to do this, where you're like, "Hey, we ran into this problem along the way, or this was a big hiccup that other people could probably avoid if you listen to this podcast." Any advice around that? Robert: Well, I think it's going to be the same answer that everybody gives, and that's really focused on education, change management. You're asking people to change their habits. So in emerging markets like Brazil, for us high growth markets, there's a full service that the reps provide to date. And so the store owners are accustomed to doing a particular style of business with us, we're asking them to change that and be more responsive from a digital perspective. Now corporate, for all the bad and sadness that's come with corporate, it has been the catalyst for changing the perspective of many retailers to how they should interact with their brands. So that's been that the silver lining of corporate is it's elevated the position of why B2B could be a very important tool in their growth strategy going forward. And that's changed the perspective of consumers considerably. Stephanie: Yeah, that's a good silver lining. So I saw that you also created a mobile app to reach some of the smaller retail clients. Can you tell me a bit about what problem you were facing and why you thought mobile was the best way to solve that problem? Robert: Well, that's a really easy one is the business tool of choice for small business owners. The internet and the mobile device and companies like Kellogg's are now developing solutions, online solutions that years ago would have been financially out of reach. Now they have all these tools that they can run their business, and that's why mobile is so important to us. Stephanie: Got it. Do you ever feel like you're encumbered by trying to meet your partner obligations or that the experiences maybe can't be what you want them to be because of certain obligations you have with partners? Robert: No, I feel more enabled to be honest, because it's a difficult market. The times are always challenging. So anything that might add value to a relationship, I think it goes a long way to creating a winning business scenario. So don't feel there's any barriers, maybe some adoption challenges that those would have been there regardless. So I feel that there's such a large opportunity to use Ecommerce to change our engagement model, that there're enough partners that have put their hand up and will put their hand up to say, "Yeah, I would love to be part of that because I can see that could create competitive advantage for me and alone I can't do it but in partnership with you, I feel that you could guide us and help us aspire to our own digital endeavors going forward." Stephanie: Yeah, completely agree. How do these retail partners keep track of all their other brands? So I'm thinking, if Kellogg's has their website that you would log into and you would look at the recommendations and get your orders and your inventory and all that kind of stuff. How would a retailer keep track of everything else they have in their store too? Is there like a single source that they can rely on or how do they think about that? Robert: So that's a great question, and it's greatly misunderstood. There is no real lifespan for a single application to serve a single brand in a retail environment. Who in their right mind would manage 50 different applications from different brands? So for two different models, I foresee. So in a mature, disciplined distribution based market, such as North America where most of our distribution wholesale partners have a web presence to date with E-commerce capabilities, we will be looking to integrate into that, to improve the experience in that environment. So think about a store within a store concept, and that would be where I would see brands like Kellogg's and others prospering and allowing the retailer to buy across a broad selection of products available from the distributor, but also to technically punch out to reach my Kellogg experience, where they can see their performance plus with their peer group to get the recommendations that we're offering, being informed about trends and product demand and so forth. Robert: And then if they're inclined to confer upon a recommendation we've given them that product order will go back into the distributor environment to be processed in a normal fashion, thereby allowing them to continue to go about buying other products for the store. Now in markets where distribution isn't as well evolved from a digital perspective, then marketplaces become the answer to ensuring that a retailer can go to a marketplace designed for their customer segment, with brands that represent at least 40% of their shelf. So that there's enough for them to do in one execution to not create administration, but to reduce administration in the procurement of product. Stephanie: I got it, that makes sense. How do you think about working with different platforms? You just mentioned marketplaces and I saw when you go on Kellogg's website, you direct people to go on platforms like Amazon and then also CVS and Target. How do you balance working with bigger stores and retail partners, and then also platforms like Amazon within your Kellogg strategy for E-commerce? Robert: Well, there's a lot of room for improvement on both ends, so in the end you're referring to where the large platforms are in play, there's a ton of up side to improve content, to improved recommendations, to really get deeper integration, that we can take all that learning and insight and present it as a more refined offer list dynamic. Obviously the price part architecture element of ensuring that what we're presenting is something that's scalable and profitable for us, as well is a key factor in these relationships at both ends, of course. I would say that they're not mutually exclusive in the sense that, we can operate in two spectrums here. So in the large platform, but also taking that technology and applying it to enable the long tail to prosper. Robert: Monetizing the long tail is actually, a very worthy prize worth unlocking for every CPG company in the world. And I think that's where the glue on your food is to be honest, we do a great job in most cases with our Walmart's, and our Target's and our Amazon's. We don't do a tremendous job today with a smaller, high-frequency stores as an example. Stephanie: Yeah. That long tail does seem really important. How would you advise other CPG brands to engage with those? Like you said, the long tail? Robert: Do you know, I think partnerships are key. The synergistic product from more than one brand that you could curate into a collective offer, there is a lot of power in that. So strengthen in numbers has always been the case. So I think we could really team up better in the industry to make a more powerful proposition to our retailers, that creates greater value, greater economies of scale, and it's easier to adopt. And I think that's what's missing today because everybody is a little nervous about working together, trade secrets and what if the competition find out. But honestly in my entire career, I've always had a hard time just getting our innovation execution done, nevermind, stealing somebody else's in time. So in reality, it will never happen, but there's an insecurity, that's common to human nature, I guess. Stephanie: Yeah, I see the same thing in startup world where people don't want to share their ideas and you're like, "Trust me, I've got my own stuff to work on, I'm not trying to steal your idea and build a whole nother startup on top of the stuff that I'm working on. Don't worry." Robert: So true. Stephanie: Have you seen any successes when it comes to those partnerships that you would advise others to think about it this way, when it comes to letting people lower down their guards and allowing them to see this could have benefit for everyone, any successful case studies there? Robert: No, nothing is mature as a case study yet. We're still very much in the embryonic stage of developing this strategy. You can see it though in play from time to time when we do joint ventures with other brands targeting the consumer, to be honest. We did last year, we did a very exciting campaign with cheeses and house wine, that was the box wine company. Stephanie: Oh, tell me more about that? Robert: Well, this one is very interesting and very simple, it was a box wine. The box had to be extended to contain cheeses. Cheese and wine, as you know, is a perfect combination. I personally was just eager to get my hands on a box and, yeah, that morning it went live at nine o'clock and we sold everything in about 40 seconds, I believe. So none of us got any, so the power- Stephanie: You're still on the wait list. Robert: It's never coming back, I don't think. Stephanie: Oh, no. Robert: We have to recover from the demand. Yeah, cheeses doesn't need much help [inaudible] as I said, we can't make enough to meet consumer demand. That's a great example of when you can join forces and just make the proposition more compelling. So I see that playing out in the B2B space as well, as I said before, together we're stronger. Stephanie: Yeah. How do you think about what partnerships are advantageous to have? It seems like it'd be hard, and I could see a lot of brands maybe partnering randomly, and you're like, "Ah, that's not really even helpful to the consumer." So how would you think about striking up new partnerships in a way that's mutually beneficial to both brands and is good for a longer term strategy? Robert: Well, it depends what your ambition is, of course. So there'll be different solutions for different approaches. I mean, obviously, we wouldn't partner with a Benjamin Moore Paint brand, there's no correlation. So within the food industry taking snacks as an example, the beverage industry is the perfect partner, beer, wine, alcohol, Cheez-It and Pringles, it's a perfect combination. So the same as for cereal, milk and yogurt, it's a perfect combination. So there's definitely groupings of product where you can see which brands aspire to the same vision, it would be critically important as well. So just because the product has synergy doesn't mean that the strategy is there, you can't force a round peg into a square hole. Robert: So my first checkbox criteria would be, is the digital ambition the same? Do both companies, or do three or four companies aspire to own breakfast across all hospitality in the world? Well, if we do, then we've got a common objective. Now, how do we go about it together is the next step. Stephanie: That's great. It seems like the larger brands too, might have to give a little bit more, or provide a little bit more help to the smaller brands, if they're picking someone like ... If you were partnering with a smaller wine company or something, it seems like you might have to be ready to do maybe the 80% of the heavy lifting, because maybe they don't have the resources or the budget. Is that kind of how you're seeing things play out when you pick partners, that sometimes Kellogg's has to do the heavier lifting to create a partnership? Robert: Yeah. Even with partners with some of the bigger brands we're actually willing to do the heavy lifting. We made a decision with our leadership to own our destiny in this space. So it's from top to bottom, and I do see that small startups in an incubator fashion, we would be a great big brother to get products launched. And we have our own startup business within Kellogg's where we're giving grants to products like Leaf Jerky and so forth, which is a different plant-based product that challenges the status quo of what we felt like Jerky was in the past. So yeah, I could see that there could be a market verticals that we would go after, there might be health club awaited before we joined the Kohler, we were talking about RXbars and examples. Robert: So predominantly through health clubs and so forth, why not probiotic yogurts? Why not non-alcohol based beer? So why not the combination? All plays well to the health industry, so there might be some small companies in there that are pioneering excellent alternatives that we would be, I think, more than delighted to partner with them. Stephanie: Yeah. No, that's great. So Kellogg's is over, they've been around for over a 100 years, right? Since 1906, is that correct? Robert: Yeah, it's correct. Stephanie: Okay. Oh, good memory, Stephanie. So with a company that's been around for that long, how do you think about making sure that the company continues to innovate? Like you said, you have a startup within Kellogg's, what do you see within that startup? What kind of products do you see coming out of that? And would you advise a lot of other large companies to also put on their startup hat to compete with these B2C companies that are all popping up everywhere? Robert: Well, change has become the new norm. I mean, taking COVID aside, people want to taste new things, that is my impression, anyway. I think, there's an appetite for new and more challenging flavors and so forth. So in the food industry, I can see that the innovation around our product offers is actually critical for success. But the innovation doesn't stop there though, we have to be more innovative in how we present these products, how we ensure these products create value other than just in flavor, but in health and wellbeing as well. So Kellogg has always been a very health driven business right from its inception, that continues to be an underpinning philosophy of our company. I see a great deal of passion in our business and investment for innovation. It's not just digital, it's all down to food, not innovation kitchens and the chefs we have, they're inspired to really go find new products. Robert: We do a great job of creating an incubator within our business by constantly searching for ideas within our employee base around what we could do with Kellogg products. So I think you look inwards and outwards there's no stone not worth turning over to find out an idea about a new product. Stephanie: Yeah, that makes sense. When you mentioned marketing earlier, it seems like you would have to market to two different audiences. You have to market to your retail partners and then also to the consumers, how do you go about, maybe within your platform where you're selling to retailers, do you market differently than how you do to consumers? Or how do you think about that? Robert: Well, so now you bring up an interesting subject in the sense that direct to consumer, which could in sense be side by side be B2B, does provide you with an awesome channel to test the appeal of new product, and affordable cost if you engineered it appropriately so that you've got something you can stand up and tear it down quite quickly without major investment. So I don't know if you would really want to continually be knocking on the door of your retailers with new products without having some good market data behind it, to say that this will sell. And so testing that product in market that becomes a critical part of the evolution of the go to market strategy. So I see traffic consumer testing being interesting proposition for companies like Kellogg's going forward. Stephanie: Got it. So you test the product with a market first, and then you go to your partners and say, "Hey, a lot of people like this, you should also put this in your store?" Robert: Absolutely, because that's where we get the scale, and then we can then turn on all of our abilities to cross sale and use some of the capabilities we talked to earlier about in the B2B platform, ensuring that our retailers know how to create success with new product. There's another interesting aspect of that too, so if you'd go back to the conversation around the long tail of retail, these companies, these business owners don't have sophisticated inventory management tool. So one of the biggest challenges we're solving for is ensuring that new products, our products we've recommended for that retail when they're placed that they stay. Because we see a lot of occasions where a new product is being placed or our product from the portfolio that they should be adopting, has been taken. Robert: And then a week later has been sold and never replaced because somebody in the evening has just redistributed product on the shelf to complete the look and that position be lost. And so making sure that these products are reordered and reordered again, until they become habitual, their presence is habitual on the shelf is a massive opportunity so it's not about just new product and innovation, it's also about ensuring the stickiness of product they are placing on a shelf. Stephanie: What ways do you engage with your partners to make sure that they, like you say, keep reordering, have you seen any best practices to stay top of mind with these people even if they do excellent and lose a spot in the shelf. They're like, "Oh, hey, this product actually belongs there." How do you go about building those patterns? Robert: Well, there's also technology becoming available from scanning to just constant recognition. So there are solutions coming, they're not particularly affordable today for the segment we've been addressing, which is the high frequency stores segment. So the challenge has been resolved by manpower up until now, and of course, that's not very affordable. It's interesting when you go to markets like India, if you don't show up something else will steal your space. Stephanie: [inaudible 00:32:09]. Robert: I know, so there's a whole bunch of, I must run ... Making sure that you hold onto the shelf space that you've worked so hard to attain. So we're looking at tools like, asking our retailers to take shelfies using the robot cameras and uploading- Stephanie: Shelfie? Tell me more about a shelfie. Robert: So a shelfie is just, the shelf equivalent of your selfie, in the sense that, we're to set challenges for our retailers and say, "Listen, take a shelf of your cereal display." And then we'll match that image to the planet ground that the AI has in its memory, and then give them a score, and that score will then be translated into points, Kellogg points that they can use for purchasing everything from a discount to cleaning services, say for instance, in the future. So one thing happens in this process, is we ask them to do a challenge, before the actually did their pictures there is a pretty good chance they're going to address any gaps on their shelf. So we see it being a little self serving and helping us get a better position in the store, but also then just educating the retail around best practice and reinforcing that practice. So the look of success is getting closer and closer in the package stores within their reach. So that's just one example, I guess. Stephanie: Yeah, no, that's awesome. That's a really fun example. Have you seen the rewards program that you have actually really incentivize these retailers to, like you said, take these shelfies and engage with your brand more? Robert: No, again, you gave far too much justice. I talk with authority, but we're still very much in the theory and the testing, the technology is still catching up, but we see rewards and we have a rewards engine built into our platform to date. We haven't really turned it on to its full force yet, but it will be a cornerstone of our strategy. We're looking at gamification rewards and recognition as being a key driver of behavior going forward, and creating the path to best practice. So it will be a constant in our engagement strategy, so at eight o'clock, nine o'clock at night, we'll be connecting with an owner operator of a store through WhatsApp or email or text to say, listen, we have a challenge for you, and this challenge is worth a 1,000 Kellogg points. If you go and take that shelfie or if you can tell us, answer this question about the new product you recently stocked, did it sell out, did customers come back and repurchase? Did you get any feedback in any shape or fashion about the flavor? What did they think, and reward them for that first party data insight. Robert: Now, all of a sudden you've got this incredible ability to harvest information that could be invaluable to your R and D teams. At the same time, you've got the opportunity to influence best practice and take the customer on a journey, the customer being the retail owner operator on a journey to become better at their craft, which is super exciting to us. Stephanie: No, that's really awesome. It seems like there'd be room to build a community among these store owners, to all do the challenges together and to talk about best practices. Have you all explored that? Robert: We're exploring it. We're definitely exploring it. So it came from, when we looked at one of our customer's segments being a K through 12 schools starting here in North America, there's a lot of schools that are rural. They're isolated, they don't have large school communities to support them, and there's so many challenges that they face from allergies and health and nutrition, taking food and making education subject matter. All of these things we're looking into to say, okay, so our community together would be again stronger. So connect schools that are similar together and then connect schools that are not similar and let them use our product as a teaching aid. So we aspire, this is long away from happening. Robert: So please don't take this as something that's been executed today, but we can see that sometime in the future, we'll create a syllabus around corn and our cornflakes and how it changes the flavor of patterns in Japan compared to Idaho, and then to schools when their kids are having their breakfast, they can share the differences in the sweetness and so forth because the [inaudible 00:36:46], the climate is different so that the plant takes on a different flavor. So that's a subject that you could turn into a syllabus and education and bring kids together. Yeah, it is a very exciting proposition for us and different from anything we've ever done before. Stephanie: Yeah, that's awesome. And I did not know that flavors around the world would be different. So you definitely taught me something brand new here. Robert: Yeah. We've done a few things at Kellogg's in the office in Chicago where they've taken five or six or seven different sources of cornflakes and put them all in independent bowls unmarked, and then tasted them and people were convinced that sugar had been applied and so forth. And it actually hadn't, it was just that the different produce, produce different flavors and it was quite an epiphany for many of the folks tasting them. Stephanie: Yeah, no, that's really interesting. So when it comes to your B2B platform, what are some of the best capabilities that you're using today that maybe you weren't using a year or two ago? Robert: Again, cornerstone of what I'm trying to do with the B2B platform is create efficiency, and so to create efficiency, the first thing I'm trying to tackle is preventing any waste of time as it pertains to identifying a product. So we are integrating scan into the mobile device, using the mobile device camera, quickly scan that barcode it will take you straight to the product in our platform. So no need to key in, no need to type in the barcode or any keywords that are associated, just quick scan within less than a second you're on the product detail page, and you got a path to purchase with one click. You've got a path to understand your performance versus your peer group with one click. And you've got a path to understand how to sell more by accessing the tools that give you the toolkits that will help you do that. So that's, that's one aspect. Robert: The second aspect is to create value around ensuring that big data is conferred into some form of exportable logic that says that, hey, you are not creating the optimal product assortment. Companies, businesses, stores, like you sell these products successfully, and you're missing revenue as a result of not taking them. So here's a recommendation for these products. Here's the stocking quantity that we believe you should take. And here's a revenue projection based on MSRP from the class that you belong to that. That to me is transformational in so many ways. Stephanie: So are you using AI behind the scenes to create a lot of these recommendations? And do you think a lot of brands are also doing this or is there a lot of room for them to adopt to this technology? Robert: Yeah. AI is the key to success. So we've talked about AI for several years now, and it has really not delivered what it says in the box as of yet, but I am a 100% confident we're getting closer and closer all the time. Anybody that's been getting with AI knows that a lot of teaching into the logic that supports the output, but we're definitely getting closer to being able to use it at scale. What I see in the next year to 24 months will be the ability to then turn on that dynamic, self-sustaining logic that continues to morph as it reads more data and continue to present very tailored recommendations to all of our retailers worldwide, simultaneously because the computing power, obviously, continues to scale at an exponential rate. So it doesn't do necessarily what it needs to do today, but the path is now clear, and I think it's just around the corner, to be honest. Stephanie: Yeah, no, I completely agree. Are you all training your own models for AI? Are you relying on a platform to help you with that? How would you recommend another brand or a larger or smaller brands to start adopting this technology or start experimenting with it? Robert: Well, there's a lot of data scientists that they're all better actor than I am for sure. Stephanie: Sure? Robert: Yeah, I'm absolutely positive. So we've been looking outward to smaller businesses, as well as some of our larger partners to use their experience. Because clearly they see the opportunity too, so I would continue to just make sure that you're using a blend of traditional partnerships and innovative new businesses that come up with some left-field idea about how to resolve one of the challenges. Constantly looking for new ideas from the marketplace, from the periphery where there's new startups starting and looking for an agent, they might have a great concept that we can use. I often equate it to something you might see in a Paris fashion show where coming in the the runway is a presentation that could be quite outrageous, but some form of it we'll get to the high street that will be very popular with the consumer. So a really wild idea can really translate and be boiled down to something that can be a game changer in reality. So never assume that it has to be something that's already in place, but to be open to suggestion and I try and work on a daily basis to be that way. Stephanie: Yeah. I think that's a really good lesson too, to look at tangental markets and industries that could also help influence not only new products, but also E-commerce strategies and just like keeping tabs on what other people are doing, especially startups who are moving quickly and experimenting quickly. How do you keep tabs on companies like that stay up to date with what other people are trying? Robert: Well in prior lives, working for brands that were less recognized, it was on me to continue to search and find, and encourage my team to continue to look for these innovations. Working for a brand like Kellogg's, there's a lot of people come calling. So I'm obviously in a fortunate position to be exposed to a lot of these ideas on a day by day basis from various entrepreneurs. I feel that Kellogg's could prosper from taking on the idea so that role has changed. So I'm very fortunate in that regard to be exposed to great ideas across the industry and not just from within the food and beverage industry as an example but from sending an upturn to, you name it aerospace, there's a lot of innovation going on. Stephanie: What is definition of success for E-commerce? What kind of metrics do you look at? What do you think is successful? Robert: Yes. Okay, so none of the traditional metrics are really going to be of any interest. So for me, the success has moved upstream. So when I think about what does success look like from a digital perspective in B2B, it's very much around ensuring that the retailer is selling more products more effectively and more efficiently, and putting more money in their pocket. So if I can look back and say that all the retailers that we supply our products are prospering as a result of our E-commerce engagement, because we're delivering not just the fundamentals of E-commerce, which is about auto management and everything else that comes with it. That's just table stakes, whatever else comes with it, where we create the value through AI recommendations, access to toolkits, marketing campaigns, guidance on how to create the perfect store. If that's translating into more dollars at the point of sale, then that's what success looks like to B2B commerce going forward, in my opinion. Stephanie: Yeah. It seems like that partnership and education is really important in B2B, have you guys seen success with doing that? Robert: Well, again, I wish I had something much more tangible to give you in terms of the successful metrics. This is still ground zero, we're still very much in day one of our B2B engagement. I think you will find that modern B2B is still in day one globally across both industries. So there's still a lot of learning, a lot of testing, a lot of refinement to do, but the appetite is there. When I talk to other brands, they feel the same way about how we can harness technology to create value. The retailers I've talked to they are hungry, and so is our distributor and wholesaler partners too, to participate in this new era of one-on-one engagement at a scale that's affordable and on a cadence that has never been achievable before. Just that combination of menu items is really driving the hunger to get to that point quicker. Robert: I wish I had to go quicker, we're definitely trying to get there quicker, but it just takes time to build. And so ask me again in six or 12 months, and I'll be in a far stronger position to give you a better answer. Stephanie: Oh, you've just invited yourself around two. So with things changing so quickly, are there any new or emerging digital channels that you all are focused on or trying out? Robert: Again, comes back to just watching and keeping an eye on how things are changing, an example would be, for instance, say WhatsApp for instance. So WhatsApp starts life as a messaging tool, becomes incredibly popular worldwide, supplanting email, phone, texting everything. Now WhatsApp is developing your online ordering capability that will potentially change the trajectory of B2B commerce. So we're watching it very, very carefully, but there's a caveat, there's so much low hanging fruit in just doing what we already know, we can do better in B2B commerce. The WhatsApp example would be a very shiny object while we still need to continue to look to shop opportunities, we need to temper our enthusiasm to be distracted, it can be a distraction. We know that there's enough revenue potential just executing our primary mission without chasing rabbits down holes. Robert: I don't want to be the anti-innovator, but there's got to be a balance. So I use three words to caution myself, stop, better and clever. Stop doing things that create no value. Identify what you do well, but do it better. And say Friday afternoon is for the clever things. So Friday afternoons are dedicated to it, but don't let it become all consuming and that's how I approach this. Stephanie: That's great. That's a really good lesson, Friday afternoons with a beer maybe then you're even more creative, right? Robert: Why not? Yeah, certainly, my wine consumption during COVID is gone up tremendously. Stephanie: I think everyone else. So are there any B2B commerce trends that you're excited about that are coming down over the next couple, well, maybe even in the next year? Robert: Well, I just think the fact that the chatter around B2B has climbed exponentially in the last three or four months, is exciting. I'm super excited about what machine learning can do for scale in just enabling us to do the value added services that we've aspire to do, but couldn't execute because of the cost. So these two elements that B2B is becoming a cornerstone of business strategy, and it's not seeming to be as a poor cousin of B2C, B2B can be sexy. We're taking all of the goodness from the user experience and applying it, but then with this logic, that's data driven it's hard to turn down when we recommend products to a particular owner operator that I've got a revenue projection associated with them, that's a hard proposition. Plus we're giving them an award for accepting the recommendation. If that recommendation comes and was close to our prediction, then I think conversion could be a 100% going forward. Robert: Now in digital, we usually have 2% conversion and an action was great, a 100% conversion, wow, that's perfect execution. What does that do to the industry? Truly transformational. Stephanie: Yeah, I completely agree. So when it comes to implementing technology and stuff, because I think, like you said, a lot of people and a lot of platforms are focusing on B2B now, it is a new player to look at where B2C was maybe the sexier area before. How would you advise other companies to think about onboarding new tech technologies and tools in a way that sets them up for longterm success? Robert: Well, first of all, think scrappy. You can't innovate with the mindset of perfection. Large companies, I think suffer more than small companies, of course, there's a procedure and there's an ROI calculation, and there's a certain set of expectations. Especially when you're dealing with technology that can't quite deliver on the initial promise, but you have a fairly competent perspective on it, we'll get there. So you have to be a little ashamed of what you take into market, because quite frankly, in my experience, you see the flaws, whereas the target audience does not. They see something different, something value added, they know it's a work in progress, and they can see it resolves a pain point. It removes all of the inadequacies of what you didn't do as a result of getting to market quicker and testing a reaction. So that would be my recommendation. Feel a little ashamed, to be a little ashamed about what you go to market with initially. Stephanie: So is there anything that we didn't cover that you want to cover before we move on to the lightning round? Robert: Oh, no, I didn't know there was going to be a lightning round. Stephanie: Yes. There's a lightening round. Robert: That's a little scary. Stephanie: Yeah, anything high level, E-commerce trends, the industry that you're like, "Man, I really wish Stephanie asked this question and she just didn't." Robert: No, I don't think so. I think we've covered off the fact that, I think the biggest thing that's missing in the industry is that more collaboration. I think collaboration is going to be a game changer in terms of driving success. So that's what I'm seeking to build through networking and working with other brands to try and find some common ground we can explore in. So if anybody is interested, please reach out to me and I'll be happy to partner. Stephanie: Yeah. I completely agree. That's great. All right. So the lightning round brought to you by Salesforce Commerce Cloud is where I ask a question and you have one minute or less to answer. Are you ready, Rob? Robert: No. Okay, I am. Stephanie: All right. You're ready. What's up next in your cereal bowl? Robert: Oh my God. No, Scott's, it should be porridge, but it isn't. I like porridge, I'm a diehard Frosties guy. I don't know, there's not a bad time in a day to consume Frosties, so that's what's always in my cereal bowl. Stephanie: I agree. It's a delicious choice. What's up next on your Netflix queue? Robert: Netflix, I just finished watching Altered Carbon and it was a book that I'd read, three books I'd read many, many years ago. And it was actually a really good rendition of the novel. So I thought it's Sci-fi is very forward looking, it's probably what you'd expect me to watch, but I thought I enjoyed that series. Stephanie: Yeah, that sounds great. What's up next on your podcast list or audible? Robert: Yeah, so podcast, during COVID, I mean, I listen to a lot of podcasts, especially at nighttime and I've started to rediscover Vinyl. So I've become a bit of a pseudo audio file or want to be, at least I fought the big stuff, but I'm working my way into. So I started to listen to Vinyl's audio file podcasts, which have been fantastically interesting, but suddenly they're talking about technology I can't afford or justify. My wife keeps a very close eye on me, so sorry- Stephanie: Oh, man, so rude of her. Robert: I know terrible, isn't? But logical, she saves me from myself. Stephanie: That's good. Yeah, that's really fun. Well, if you were to have a guest on a podcast of your own, so if you were to have The Robert's podcast and you want to bring on your first guest, who would you bring and why? Robert: Oh, that's easy. That's easy. I am a big soccer fan from the UK. And one of my idols is Alex Ferguson. I would love him to be my first case on a podcast. He has such great insight into leadership, management, the stories he has. He would be, there's an entire encyclopedia of subjects we could discuss, and he's an idol of mine. Stephanie: That'd be a fun one. I would listen to your podcast. All right. The last hard question. What one thing will have the biggest impact on E-commerce in the next year? Robert: One thing, I think, changing the culture within companies to really embrace innovation, not to necessarily wipe the investment and make a net positive operating gain in the short term but to be more risk orientated. I see a lot of challenges around investment strategies and payback periods and so forth, and it really does slow down our ability to go to market. So if we can get to a point where there's an acceptable investment tolerance, and that will obviously vary by company size and profitability, then I'd like to see more about an entrepreneurial approach to taking that startup fund internally, and going to market with it, improving success or a failure. In Kellogg's we've done a tremendous job recently of celebrating failures. Robert: We've even have an award, for the peace of the award for failure. So it's a transformation that's underway, but we still have to get more comfortable with capital investment that can be used to experiment rather than the business case that supports it longterm, which will come, that will come when we determine what the metrics are or what the levers that work that can be expanded upon and so forth. So that's what I'm looking for. Stephanie: I love it. You are a lightning round expert, so nice job. Well, it's been a blast having you on the show, where can people learn more about you and Kellogg's? Robert: Well, they can see my profile on LinkedIn, obviously, I'm not a big social media user today. So reach out to me through LinkedIn and I'll be happy to engage. Stephanie: Awesome. Thanks for coming on the show, Rob, it's been a blast and we will have to bring you back since we have an invitation now for round two, we'll have to bring you back in the future. Robert: That was a mistake, wasn't it? Stephanie: No mistake, we'll have even more fun then. Robert: I look forward to it. Thank you very much for having me on. It's a great pleasure. Stephanie: Thanks.

Intro Randy discusses why he's a hypocrite that loves and hates Amazon. Hate Amazon Main Point Ring Doorbell not secure Alexa Everywhere – Just like I had mentioned a couple of weeks back is that's really the only Holiday deals that Amazon (Facebook and Google included) will offer – is their own little devices that you don't need. Hurting Brick and Mortar stores Climbing membership prices Couldn't they just allow members to customize their plans, À la carte, so I could get rid of the millionth streaming service that I don't use, Amazon Video. Or maybe even something, such as offering little enticing shipping delay incentives, such as $1 toward your actual Amazon Rewards cash. Love Amazon Saving on fuel and time. Prime Pantry – Rip off – Whole Foods – not too bad! On average, when I buy a weeks' worth of groceries, most of it is organic, and it costs around $7 in convenience for me to have the groceries picked and delivered to me within a 2-hour window. If you're having this completed during working hours, it depends how valuable that hour is to you that you're getting back. On a weekend, an hour is important to me – because maybe I could be doing something fun – or just eating on the couch, fat, while someone is bagging my groceries. I love it, still. Invested in the ecosystem. For instance, I appreciate the quality in Amazon's ability to guarantee their order and brand. Two weeks ago, I had ordered all of my groceries from Amazon/Whole Foods, and I noticed a couple of days later that some oranges were molded. I decided I'd try logging back into my amazon account and informing amazon. Not one question was asked to investigate – Rather than having to return the groceries to a “Customer Service” counter like every other grocery store on the planet, Amazon immediately credited me the $6 back to my account. If you've listed to our last episode, I mentioned how Amazon has refunded me on other perishable purchases, such as RX Bars that were as hard as a brick – no questions askes, $22 back to my card. They Invest in me too, I feel. Smile.Amazon.com allows you to donate to Organizations that have registered there. So anytime I shop there, I can support an organization, all while paying the same low price, receiving 5% off of my groceries too – It's like a 2-punch. Follow our Podcast If you're a new listener to the Manly Hanley Podcast, we would love to hear from you. Visit our website and leave a comment. While you're there, be sure to subscribe to the newsletter! Follow Randrums on twitter Like the Manley Hanley Podcast Facebook page.

Welcome back to Seasons Podcast for episode three! In today's episode I give a little weekend recap, talk about my january goals and whether or not I accomplished them, all my favorite products of January, February goals, and my plans for this month!! Thanks for following along, and don't forget to subscribe for new episodes! Favorites: One of Us is Next ( https://www.amazon.com/One-Us-Next-Sequel-Lying/dp/0525707964/ref=sr_1_1?crid=1T7YDQ83ZBKE5&keywords=one+of+us+is+next&qid=1580859633&sprefix=one+of+us+i%2Caps%2C163&sr=8-1&tag=addiethompson-ssc-479000-20&ascsubtag=4407443590 ) Pocket Leggings ( https://oldnavy.gap.com/browse/product.do?pid=452136152&cid=1133090&pcid=5508&vid=1&grid=pds_28_824_1&irgwc=1&clickid=XltyWkzZAxyOTYYwUx0Mo3chUknQgrRfOSfcyI0&ap=6&tid=onaff2178999&siteID=onafcid660845#pdp-page-content ) RX Bars ( https://www.amazon.com/RXBAR-Protein-Chocolate-Flavors-Variety/dp/B07HJQCN1X/ref=sr_1_1_sspa?crid=BHQO1YYLM77R&keywords=rx+bars&qid=1580859696&sprefix=rx+%2Caps%2C195&sr=8-1-spons&psc=1&spLa=ZW5jcnlwdGVkUXVhbGlmaWVyPUEyUFJKT0k1RDVTOVU5JmVuY3J5cHRlZElkPUEwNjYxNjAzMlRHN0RRQVMzTVpVTSZlbmNyeXB0ZWRBZElkPUEwODExODA0RzJKVzFPQUZIMEFIJndpZGdldE5hbWU9c3BfYXRmJmFjdGlvbj1jbGlja1JlZGlyZWN0JmRvTm90TG9nQ2xpY2s9dHJ1ZQ==&tag=addiethompson-ssc-479000-20&ascsubtag=4407443639 ) Order my Honduras t-shirt! ( https://docs.google.com/forms/d/1pfy_ZImfnO_26MPxDt01lWrwIfex586HbJxE7GflMrw/edit#responses ) My instagrams: https://www.instagram.com/lifebyaddie/ https://www.instagram.com/addiemthompson/ My Blog: http://addiethompson.com/ Youtube:https://www.youtube.com/channel/UCIXd4e0KgMenQM1GpkvQiNQ?view_as=subscriber

Eating Right For and On Your Outdoor Adventures Nutrition can be especially important when you are exerting so many calories hiking, biking or paddling!  You are burning a ton of calories, so you need nutritious fuel from the food but you also need a lot of calories.  The conundrum is you are no doubt trying to minimize pack weight.  What to do?  I asked nutrition expert, Lucy Hayhurst of Well Balanced Nutrition to join us on the show today. Meet Lucy Haywurst, Nutritionist and Founder Well Balanced Nutrition Lucy studied Nutrition and Dietetics at the University of Dayton and completed her Dietetic Internship at West Virginia University Hospitals. After becoming a registered dietitian, she moved to Durham, NC and started Well Balanced Nutrition. With over 10 years of practicing nutrition and wellness coaching Lucy offers a unique perspective coming to the table as an expert in behavior change. She helps take what you know and turn it into lifestyle habits. Lucy combines her enthusiasm for fitness and playing in nature with her love for nutritious food and the result is a fun, interactive adventure for her clients. Lucy can light up a room and inspire a crowd. In addition to individual counseling, she is an author and motivational speaker. Fuel vs Fluff Nutritious foods are the fuel that give you the energy for your adventures.  But there is also a place for ‘fluff’! A well balanced diet builds your glycogen stores (carbohydrate energy storehouse).  Fuel your tank with complex carbohydrates such as whole grains, beans, sweet potatoes and such.  The complex carbs burn more slowly and help keep your energy more consistent all day. However, when you need a quick burst of energy, say you are about to do a major ascent, this is the time for fluff, or the simple carbs (think the ‘white’ foods like white bread, chips, etc.):  Lucy loves candy corn and nuts; I prefer a Snickers bar. While researching, I read a great article in Backpacker magazine that had a wonderful analogy from Julia Delves of Trailside Kitchen: “Eating refined carbohydrates is like trying to keep a bonfire going all night with newspaper,” she says.  ” Eating unrefined complex carbohydrates, like brown rice or quinoa, is like using large logs. They burn better and longer, give off better heat, and improve your overall enjoyment.” Fat is Your Friend Not all fats are created equal:  Good fats have Omega 3 and are actually good for you plus make food taste good! Lucy says that a good fat is one that you eat in its original state.  Good sources of Good Fat include avocados, nuts and olive oil.  Contrast this with the high fat in potato chips or candy.  These products have been processed so that they are no longer in their original state.  While ‘baby’ carrots are simply shaved down carrots and are therefore ‘processed’, they are still ‘carrots’ and that is still the only ingredient listed on the package.  Potato chips, on the other hand, will list multiple ingredients, many of which are unpronouncable.  So now it’s no longer just a potato and from the long ingredients list, you have a good indication that potato chips do not include good fats. FREE Monthly Cheat Sheets Download the Nutrition Cheat Sheet and then you will automatically get all future FREE downloads in a once a month email for both the Adventure Travel Show AND Active Travel Adventures podcast – sweet!  Click the box above! I don’t sell your info or spam you – I promise!  Kit Salt is BAD, right?  Wrong!    You can lose a lot of salt and electrolytes while on your outdoor adventures.  Sports drinks are often loaded with sugar (and sometimes TOO much salt).  Lucy recommends adding electrolytes to your water and avoiding the sports drinks.  Lucy likes a tasty electrolyte brand called Skratch.  You can lose about a gram of salt per liter of sweat.  If you see a white ring around your hat or collar, you may be a salty sweater.  And I thought it was sunscreen:)  Another easy and tasty way to add salt is to season your food with hot sauce!  You want the color of your urine to be as clear as possible…if it’s yellow, you are not drinking enough water!  Hydration is just as important as good nutrition!  If you don’t want to carry so much water (it weighs 8 pounds/gallon or 1kg/L), bring a water treatment system.  Learn which one works best for you on Episode 3 of the Adventure Travel Show podcast.  Listen or download here (and see more info!), or on any podcast app. Backpacking Food Lucy says the time it’s most important to focus on nutrition is BEFORE your adventure.  But, you can be a little slack when you are on your adventure.  And sometimes “fluff” can even be helpful! It’s best to graze during the day to keep your energy up, even if it’s just a little.  For someone small like Lucy, a Fig Newton or something similar each hour of hiking works.  Someone larger might need a handful of nuts. ENERGY BARS Often not the best choice.  Try when possible to go with the whole food options like nuts, hard boiled eggs, cheese, etc.  But when you need a burst of energy, an RX Bar would be better for you than a Snickers Bar, but both would give you the necessary burst.  Lucy says that if you can recognize most of the ingredients, you are probably fine.  Nonetheless, the RX Bars are a better choice because they use ingredients you would put on your grocery list.  Best Camping and Backpacking Food Options Healthy backpacking food doesn’t have to weigh a ton.  Here are some of my favorite hiking foods.  Be sure to load up on hiking snacks as it’s best to graze throughout the day.  Your hiking meals can be easy AND nutritious if you choose from the list below.  Breakfast: Instant Oatmeal with nuts, dried fruit and cinnamon. Instant Mashed Potatoes with chunks of Beef Jerky Whole wheat tortilla with peanut butter and dried bananas It’s best to graze all day No crash snacks: Peatnut butter on whole wheat tortilla.  I like to also sprinkle it with raisins and roll it up.  Lasts for days without refrigeration and tastes like a PB&J treat! Honey or Oat Bran Sesame sticks (look for near the produce section).  Mix in some nuts for more fat and protein. Assortment of trail mix: some sweet and some salty so you don’t get tired of it. Dinner: Freeze dried meals are generally more nutritious than dehydrated meals (where the process can dignificantly reduce nutrients).  The freeze dried food retains nutrients but is expensive.  These meals are easy because all you do is add water.  Lucy’s fav is Mountain House Beef Stroganoff. If you want to make your own meals, a hiking buddy RAVES about the food in the cookbook, Lip Smacking Backpacking!  I’ve bought it but haven’t cooked anything from it yet. Other favorites include instant mashed potatoes, pasta and quick cook rice, stuffing mix.  I like the preseasoned pasta dishes and then add tuna or jerky for protein.  Soup mixes are also light yet tasty. For protein, hard cheeses can last a few days without refrigeration.  Hard meats like salami and pepperoni do not require refrigeration. Tuna in the foil packets, especially if packed in olive oil is tasty.  DON’T BRING CANS – too heavy!  The foil package doesn’t take up much room or weigh much in your trash zip bag. FRESH FOOD Alas, most fresh food does not travel well.  You are lucky to get a day out of it, and it is usually pretty heavy since much of it is made of water. If you do bring, say a banana or apple, PACK OUT the skin and core.  Even though it is biodegradable, animals will eat it and then can learn to associate humans with food.  BAD IDEA!  Leave no Trace includes everything! How Much Food to Bring?  The goal is to bring just slightly more than you’ll need.  Many people bring too much food, which means lugging around pounds of excess weight.  Rule of Thumb (adjust for your weight and how long you’ve been out):  1.5 -2.5 pounds of food per day.   GOAL:  Calorie dense food     Example: Let’s say an energy bar has 230 calories and weighs 65g, or 2.3 oz.  230/2.3 = a calorie density of 100.  Compare that to a piece of candy that has 360 calories and weighs 2.5 oz => 360/2.5 = 144.  This means the candy will give you more calories for the weight you are carrying.  So if you are doing a LONG day’s adventure, even though you want to eat nutritiously pre-adventure, for today, you might choose the candy.  For contrast, let’s look at carrots which have  about 40 calories per 100 g, or 3.5 oz.  40/3.5 =11.4 calorie density.  WAY more nutritious, but you’d have to eat almost 13 carrots to get the same calories at the piece of candy (and carry WAY more weight!!!).  Plus, who wants to eat 13 carrots at a time?  If you are just beginning your adventure, you don’t need quite as much as these figures, I’ve discovered the hard, heavy way.  I find it takes several days for my body to become a calorie craving machine! Calorie Rule of Thumb:  Shoot for 120-130 calories/oz Naughty Food Company Tricks Enriched:  They’ve taken out the whole grain goodness and replaced it with refined flour and some vitamins.  Go for the whole grains instead. Natural:  This term really means nothing when it comes to food labeling.  Ignore it. Multi-Grain:  Just because it’s multi-grain doesn’t mean it’s WHOLE grains (see enriched above). Cholesterol or Gluten-Free:  You’ll see this often on packages that NEVER had cholesterol or gluten to begin with.  The company is just trying to ride a trend.  You’ll see this trend bandwagon also with the word “protein”. “Protein”  is sometimes soy protein isolate, which while a protein, not something you’d put on your grocery list.  Lucy encourages us to buy foods that have ingredients we recognize and would put on our grocery list. Reach out to Lucy for:  Nutritional Education Wellness Coaching Learn Intuitive and Mindful Eating Get Lucy’s helpful FREE Newsletter packed with recipes, motivation and ideas! Apply for a FREE coaching Call! Snicker Trifle Thanks to the MSR Summit Register for the recipe!  Check out this link for more of their great backpacking recipes! Ingredients: ¼ Jell-O Chocolate Fudge Pudding 3 tbsp. Powdered Milk 1 tbsp. Powdered Butter ¼ cup Caramel Bits 3 tbsp. Kraft Jet-Puffed Marshmallow Bits 2 tbsp. chopped roasted and salted peanuts Frontcountry (before you head out): Add all ingredients to a Ziploc bag and mix to incorporate. On the trail: When you arrive at camp, add ¾ cup cold water to the dried mixture. Stir thoroughly to incorporate. Seal the bag. By the time you’ve finished setting up camp for the night, the trifle will have set and will be ready to eat. Enjoy! Jason Koop’s Secret Rice Ball Recipe Jason Koop trains and coaches athletes.  This is the rice ball recipe Lucy recommended.  Learn more about Jason and his coaching here. Sweet and Salty Rice Balls Makes about 12 rice balls. 2 Eggs 1 1/2 Cups Uncooked Basmati Rice 2 Tbsp. Honey 1 Tbsp. Soy Sauce Instructions: Cook the rice. Scramble and cook the eggs. Combine rice, eggs, honey, and soy sauce in a larger mixing bowl. Scoop small portions into sandwich bags and tie the ends off. Per Ball: Calories 115 // Carbohydrate 20 g // Protein 2 g // Sodium 327 mg [blog_promo promo_categories=”camp” ids=”” /] Bacon and Egg Rice Balls Makes about 12 rice balls. 2 Eggs 2 Strips Bacon 1 1/2 Cups Uncooked Basmati Rice 2 oz. Grated Parmesan Cheese Salt to Taste Instructions: Cook the rice. Scramble and cook the eggs. Cook the bacon. Drain excess fat and chop. Combine rice, eggs, bacon, cheese, and salt in a larger mixing bowl. Scoop small portions into sandwich bags and tie the ends off. Per Ball: Calories 133 // Carbohydrate 18 g // Protein 4 g // Fat 5 g // Sodium 327 mg   The links on this site may contain affiliate links which means I may earn a small commission if you use them.  I encourage you to use them if you are going to buy the item anyway because at no additional cost to you, you are supporting and helping to defray the cost of this podcast.  Many thanks!   Lucy’s Well Balanced Workbook TGIM Check out Lucy’s 52 week workbook to help you get on track.  It’s only $1.99! Complete Transcription Note:  This transcription is 'machine' transcribed so there is bound to be boo boo's.  However, it will give you a general idea and time stamp of when who said what:)   Kit: (00:00) To pack or not to pack, to eat or not to eat and what to eat. That is the question. That is the adventures dilemma. Eat impact the food fuel you'll need to successfully complete your adventure while minimizing pack weight, learn tips and rules of thumb of what food to pack on your next adventure. I'm also learned when it's a great idea to eat candy corn, all this and more coming up next, welcome to the venture travel show podcast. I'm your host kit parks. Whether you're backpacking, day packing, bike packing, or even paddling space and or weight is always the issue and making sure that you have the energy that you need to complete your adventure is obviously super important as well. You sure don't want to bunk out or hit a wall before you've gotten to the end point of the day. And like I said, it's the conundrum. Kit: (01:01) How do we balance weight, space, and fuel? And by fuel I mean food fuel. So I've asked one of my hiking buddies, Lucy, who knows all about this stuff to join us on the program today. Our guest today is Lucy Hayhurst. Lucy studied nutrition and dietetics at the University of Dayton and completed her dietetic internship at West Virginia University hospitals. After becoming a registered dietician, she moved to Durham, North Carolina and started well balanced nutrition with her. Over 10 years of Practicing Nutrition and Wellness coaching, Lucy offers a unique perspective. Come to the table as an expert in behavior change. She helps take what you'd know and turn it into lifestyle habits. Lucy combines her enthusiasm for fitness and playing in nature with her love for nutritious food and the result is a fun, interactive adventure for her clients. Lucy can light up a room and inspire a crowd in addition to individual counseling. Kit: (01:55) She's also an author and motivational speaker before it gets started to all the information that we talk about today. Plus a lot more of more technical information is on the website, adventure, travel show, podcasts. Slash. Nutrition. I've got tons more tips, ideas, and some recipes and link to even more recipes so you keep your energy levels up high for your entire adventure. So let's get started with Lucy. So Lucy, I first met you when we were at us. In the same hiking club in Raleigh and we've actually been backpacking together. How did you get involved in all this outdoor adventure activity? Lucy: (02:33) Well, I started playing outside when I moved to North Carolina back in 2009 and I didn't have a job. I didn't have a lot of money and I realized that you could hike all day and it costs almost nothing. So that really got me into the woods. And then it was when I met my ex who introduced me to a lot more adventure and we met Whitewater rafting in West Virginia. Kit: (02:59) That's another thing I love to do as well. In fact, I'm going to be going on my very first long rafting trip for a whole week out in Idaho this summer. So I'm really excited about that. Lucy: (03:07) I'm excited to hear about it. Kit: (03:10) Today we're going to be talking about your nutritionist and we're going to talk about getting healthier or doing healthy things for our bodies home, doing some of these adventures. Cause a lot of times we tend to just grab the convenient junk food, whatnot. But you've got some better ideas for us and about things that we should be doing both before our adventure in preparation. And also once you're on the trip. So how important is it for us to have the proper nutrition before we go on some of these adventures? Lucy: (03:37) You know, I love this question because part of the reason I go backpacking is so that I can eat candy, corn and peanuts, which is one of my favorite trail mixes and nobody would really qualify that as a health food. But as you know, and everybody out there that's done those kinds of backpacking adventures, there's a lot of calories that you're burning. And so every now and then having a little bit of what we call fluff, like candy corn is okay, it's not going to kill us. But what I talk about with people, especially those getting ready for something that's rigorous, whether it's a race or an a travel adventure that we really want to focus on fueling our bodies. So do you think about this concept of food is fuel or fluff? Oftentimes people are labeling food is good and bad and I can tell you that doesn't really help them out much because then they just get in this spiral of, oh I was bad today. And they just continue to make less healthy choices versus saying, oh, I've eaten good fuel for my body and now I've got a little bit of room left. Let me enjoy a little, you know, potato chips or a few candy corns or whatever it might be. Kit: (05:00) When we go out there, one of the considerations for a lot of us, whether we're backpacking or bike packing or even rafting for that matter, weight is an issue and a lot of the junky food tends to be lighter weight. What's she, what kinds of things should we be thinking about? Cause we've got to balance the weight with the nutrition with also taste. And so how, what's our thought process or how do we go about figuring out what we want to do? Lucy: (05:24) So I think that this is a bit of two conversations, so I'm curious, should we start with the before the trip or do you want to dive right in? Sure. Okay. Kit: (05:35) But before the trip, how do we get our bodies prepared as far as nutrition goes Lucy: (05:40) when we're preparing. Then anytime that you're in that kind of training mode, I got to listen to the podcast where you were talking with the trainer and I really enjoyed that because it's that reminder that we probably shouldn't expect our bodies to just go out and hike up the mountain without having any preparation, especially if you're carrying weight and that's where training your body as well as training what fuel you're going to use while you're out there. Super important. So before you go, it's really a matter of finding the right foods in balance. We had talked a little bit before about should I eat three meals a day or should I snack throughout the day and on this journey, whatever adventure you're going on. But specifically on the journey of life, your body is unique to you and the best part of the journey is learning what is gonna work best for you. Lucy: (06:38) So there might be a little bit of playing around with that as you get ready for your travel adventure and knowing that. All right, let me put this to the test because if you go out into the wilderness and you've packed nothing but rice and beans, but you haven't really eaten any rice and beans, but you are deciding like, oh, I'm going to be healthy while I'm in the woods, you might end up really regretting that with some gastrointestinal pain or just other yuckiness. My, uh, my husband was in his sleeping bag after a particularly fibrous dinner and he had bought one of those, what are they called? The sock things that you can fit your whole body into. It's like a giant sheet. Anyway, he was worried that that little bag was going to become a, a giant poop. So gotta be careful, try out your fruits. Kit: (07:37) Is there a different mix of, of the fats, proteins, and carbs that we need to think about before because assuming that we're going to be extending more energy than normal, is there a certain components we have to think about ahead of time? And then let's talk too about once we're out there too. So still in the pre training mode are the things that we need to get our body used to because it could be using more of that once we're out on our activity. Lucy: (08:01) Yes. Yeah, and it's going to be activity dependent, but a lot of times, especially this day and age where carbs are still considered evil, then people really underestimate how many carbohydrates they are burning out on the trails. So being sure that you do have sufficient what we call the simple as well as complex carbs Kit: (08:25) and tell us the difference between complex and simple carbs. Lucy: (08:28) So the difference between simple and complex is sometimes easy, right? If you look at a piece of white bread, most of the buns you find at restaurants, so on and so forth, that's going to be simple carbs. That means they go into your body, they break down pretty quickly, turn to sugar, which turns to energy. So these are great when you're doing those activities and your body just needs that energy available. But we also want to make sure that we combine include plenty of complex carbs. So that's going to be the more brown foods, right? So the whole grains, the sweet potatoes, Keene, Wa, butternut squash, so on and so forth. Kit: (09:12) So on our adventure, there's a place for both of them. Exactly when we're out there, we actually want some of the, when I call the white things versus the brown things. I spend my days at home trying to avoid all those white things. Ha ha ha. That's half the reason I go backpacking. So it looks like we want the whites or the simple carbs when we're about to do a major center, something that we need a lot of energy quickly. How about fats? Fats, ah, Lucy: (09:41) let's say it together. Fat is our friend. Ooh, I like the way you speak. Tell us why that is our friend. That is, first of all, it's what makes the food tasty so we can't forget that fat is really important for helping us absorb the vitamins and minerals that are fat soluble and it's also there to keep us full longer. If you think about those little Debbies, then those are pretty high in sugar. I don't know about the fat content or protein for that matter, but the fat and protein are especially important for keeping us going longer. Kit: (10:23) Does it make a difference which kind of fat? Lucy: (10:25) Oh yeah, but that would be a whole episode all in itself. Kit: (10:29) How about a couple of rules of thumb instead? Lucy: (10:32) Yes. If you look at it and you can identify the original source of where it came from, then that's a pretty good indicator that it's a good fat. So you think about your nuts that you put in your trail mix. That's great. Think about the coconut oil that you use to make the granola. That's wonderful. Thinking about Avocados, not that everybody's bringing those on the trail, but I did do that in my last backpacking adventure. Thinking about nut butters and these kinds of healthy fats are going to be better fuel. Kit: (11:06) At the end of the interview I'll have some more details about what she's talking about here as well as on the website, adventure, travel show, podcast. Slash. Nutrition. What about meat? Fats like beef, fat. That's something we can pronounce and we can see where it came from. Lucy: (11:21) Yes. Uh, coming from my perspective, I always encourage more happy, healthy meat. So things that are grass fed, organically raised, those are going to be a better option. Kit: (11:33) And then how about salt when we're out there too, cause we're perspiring so much. Is Salt something we need to be paying attention to? Lucy: (11:41) Certainly. And it's going to be there whether or not you try to add it. For most of us, so anytime you're eating anything out of a crinkly, there's typically going to be sodium included. When this becomes really important for our profuse of sweaters, especially those that have discovered that white rain around their hats or maybe around their t-shirts. If you're seeing that, that's a pretty good indicator that you are a salty sweater, which means it might be a little extra important for you to intentionally add salt, whether that's doing the salt tabs for people that are really into more of the endurance longterm kind of activities. Those might come in and, or I'm a big advocate of hot sauce because it's tasty and salty. Kit: (12:37) I love that tip. That's a great tip. Well, it appears I'm one of those salty sweaters. I just thought that was dirt or sunscreen or something. I never really made that connection. I didn't know I was leeching out my salt at those electrolytes. So it's not just about the salt. Lucy: (12:52) People put a lot of emphasis on salt, but we can't forget magnesium, potassium and the other electrolytes are also important to Kit: (13:00) replenish. If I see those rings on my hat, does that tell me that I'm not drinking enough water? No. It means you're drinking lots of it Lucy: (13:07) water and your body's getting rid of it as it sees fit, um, to try and keep you cool. And some people found that there's a lot of benefit. They carry the little powders of different electrolyte enhancers. So you know, especially when you're on the trails, sometimes just drinking water all day it gets old. And at the end of the day having one of these little powders, there's one in particular called scratch that I've heard great things about. Uh, I haven't tried it yet myself, but it's a good electrolyte blend and it's a little flavorful. Kit: (13:41) All right, I'll have to put a link to that in the show notes and on the website. So let's talk about things that we can, again, we get back to, it's hard to, to carry things on the trail or in a backpack of, or our bike pack. We're bike packing. What are some nice healthy options of things that actually tastes good that we could be bringing with us? Such good questions. I subscribe to that Lucy: (14:04) the lighter is better and so I do partake in those frozen meals. Actually, I was on a backpacking trip with a friend of mine who knew I was a dietician and he was excited and he didn't say this ahead of time, but he was looking forward to traveling with the dietician to see what I ate, assuming it was going to just be the pinnacle of health and wellness, so he was really horrified when I pulled out my most favorite meal, which is the mountain house beef stroganoff to have for dinner that night because I don't subscribe to needing to focus on your health on the trail. That's something that you need to be doing off the trail, but there are ways to be healthier while you're out there without adding a lot of, for instance, I really love those little pouches of the fruit and Veggie blends just to give me a little like wink and a nudge at some nutrition. That's the colorful kinds of nutrition. They're not always the most lightweight, so some people also get into the freeze dried fruits or vegetables. I did start making some of my own backpacking meals, so I was able to sneak in a little bit more veggies with some freeze dried carrots, potatoes, celery and so forth. Kit: (15:24) One thing I learned in my research is that the freeze dried food is better for you than the dehydrated food because you lose some of the nutrients when they dehydrate it. But the freeze dried not so much and it has a significantly longer shelf life, sometimes up to 30 years. So what's the deal on when to eat? When we're out on our adventures? Do we graze all day long? Do we eat our three square or what? What's, what's the latest on that Lucy: (15:52) yet? That's a good question. I always encourage that you're doing a little bit throughout. So if you're doing something that's requiring a lot of energy, um, hiking, biking, paddling, whatever, then anything over an hour we recommend that you refuel with some sort of, typically some carb and depending how long you're going, maybe carb as well as protein. So I take marathon runners as an example because they've needed to get good at this running three and four hours where you don't necessarily feel hungry. I eat breakfast and I can go hike, you know, two or three hours and not really feel hunger, but my brain starts obsessive thinking of food and that's when I know, oh I guess my body's trying to tell me that I need a little bit more energy right now even though my mind is like I just ate. It's been two hours. Kit: (16:51) So are we talking a handful of trail mix or talk to us a little bit about portion size. Lucy: (16:56) That depends on your size. I'm not a particularly big person, so I'll have one fig Newton and that'll be fine for another hour. But for somebody that's bigger and or carrying more weight on their back or otherwise they are going to need more energy. So it's very, very body dependent. There's not a super secret magical formula. It's a matter of tuning in and listening to your body and if at the end of the day you feel like a bottomless pit and you just can't get full, then that's a good indicator that you didn't eat enough and you need to do a little bit more feeling throughout the day tomorrow. Kit: (17:33) Now let's talk about energy bars. I hear they're good. I hear they're bad to hear. They're full of sugar. I hear they're just wasted calories. So do you have any opinions on those? Lucy: (17:42) I do. So I was at a convenience store tour with a client of mine and we were at all the foods that they offer at at a normal gas station store and we got to the Plethora of energy bars and he's not going on the trail. He's good about to get on an airplane. So he's like, which one is the best one? And I had to be honest with him for that scenario, when you have apples and are boiled eggs or yogurt without a lot of sugar or nuts, when you have other whole food options, I'm always going to encourage you to eat that first. When you're eating a bar, they've taken whole foods and processed them into this, what they call a health food. But if that was really true, then that wouldn't be able to live on the shelf in your cupboard for a months or years at a time. So when you're on the trail, I think that there's plenty of good options because sometimes you just need energy. So it's not about being perfect picture of health, it's about being fueled for what you're doing. So I would say, yeah, I'd rather you choose an rx bar versus a snickers bar because our x bar is going to be a little bit better balanced energy. Kit: (19:06) So if we're trying to be healthy and we're looking at these bars, are there any rules of thumb or any advice of this many grams of sugar is good or bad or tall? Talk a little bit about that. Lucy: (19:17) Yes. Yes. When health is your, would your motivator, I mean, what's you're going for? I skipped the nutrition facts numbers because it's not, it's a jumble and I'd rather you just go straight to the ingredients list. Um, I mentioned the rx bars because when you go the ingredients list, you'll see it's nuts. It's egg whites that they've powdered and it's dates or some other dried fruit. It's whole real foods. I don't know. I don't necessarily want to pick on the ones that I don't agree with. I just always encourage people to look at the ingredients and if you can recognize most or all of the ingredients is things that you would put on your very own grocery shopping list. Then choose that. If you can't pronounce it and you don't know where you would find Gargamel and so lasts of then then that might be something that you can put back on the shelf Kit: (20:16) at home. I try not to buy things that come in boxes or bags and kind of use as my rule of thumb to keep away from the processed foods array. The way I understand it, they're removing a lot of the nutrients when they do a lot of the processing. So can you talk to us a little bit about what is processed food? Lucy: (20:34) Well, if you are going to the grocery store, 99% of the food that you're buying is processed, processed simply means that somebody else came in and has prepared this for you in some way. So if you look at, we'll go to the produce section, kind of visualize that. You can see there's whole carrots and then you can see those carrot chips or those baby carrots. Those baby carrots are processed. That's just big carrots. What they've dwindled down into a little baby size, bite size. So, and that's in a bag, but then you get into the what's actually in this. So we're now in the aisle and we're talking about Ritz crackers. Then that's where it's like, okay, that's processed in a way that there's, when you look at that label, it's enriched wheat flour and that word enriched. That means that they've taken the whole grain, they've stripped all the nutrients out of it, and now it's just white flour. Kit: (21:41) And so if I understand it right, I think they strip out the, the whole grains are what we consider the goodness of it. And then they quote unquote enrich it by adding some vitamins back to it. Lucy: (21:51) Exactly. Yeah. It's a, it's very much like that, so it's back to the ingredients list. When you look at that bag of baby carrots, it still just says carrots. So even though it's processed, it's still a good choice. But then if you look at the laundry list of ingredients on cereals and other types of foods and bags and boxes, then that's when we know it's probably better just to make a different choice. Kit: (22:17) So they trick us with the word enrich, trying to make us think that that's good for us. They also trick us with the word natural, which I believe does even have an official definition, so you can pretty much use that however you'd like. Any other words? They trick us with multi-grain. Oh boy. Tell us why. Lucy: (22:37) Yeah, often they, they want you to think that you're being virtuous because it's multi-grain, but that doesn't actually mean that it's a whole grain. It just means they put a bunch of different grains into that particular food. Kit: (22:51) Okay. I've fallen for that one. Any other ones you can think of that's a good one. Lucy: (22:56) Cholesterol three your pretzels were always cholesterol free. They just decided to put that on the label because they can, Kit: (23:05) I often see packages touted gluten free. Gluten free. Exactly. They'll put on packages of things that never had any wheat in them. Exactly. But they're just trying to sell something and yeah, they're riding a trend. Lucy: (23:20) [inaudible] and so, well we see that a lot with protein. Now. I've been hearing a lot of my clients are choosing special k protein blend and so I finally looked at the label this week and they add soy protein isolate, which I'm not saying that's not real food, but it's not necessarily something you're going to put on your grocery list again. So I'd rather you eat a hard boiled egg with a bowl of oatmeal or something. Whole grain, like whole grain toast from bakery. Okay. Kit: (23:56) What other advice would you give us? Uh, things that we can think about or bring with us when we go out on the trailer or bike pack or wherever it is that we're going. Lucy: (24:04) The travel food is, I've just learned about a really wonderful resource. I'm going to have to send it to you cause I can't think off the top of my head what it's called. But for the cyclists of the world, there's something called these rice balls or, or rice bars and you can make them sweet or savory. So for people that are just feeling a little inundated with all this sweet that's jammed packed on the, you know, in the bars and so on. These rice balls basically make rice and then you put a layer of maybe it's barbecue meat or maybe it's um, cinnamon apples or blueberries or whatever. And then you do another layer of rice and you make it so that at this own little energy bar that you can wrap up in foil and it's really easy to, to eat while you're out on, out on the trails. Kit: (25:02) Are these rice balls good for multiple days or is it something you have to eat within a couple of hours? Lucy: (25:08) Oh, it's good for multi multiple days. Well, it's not something I'd keep on me for over a week, but if you're out there for a couple days and then it's going to be all right. Kit: (25:21) Okay. Yeah. I'm always afraid about things going bad on me. So a big fan of I'm at, one thing I like to do is take a tortilla and spreads and peanut butter on it and put some raisins on it and roll that up. And that's delicious. That's a great one. I don't, I only eat it when I'm camping, but it's actually pretty darn good. Any other favorite things that you'd like to bring on that would fall in the nutritious side that are also good to bring out? Lucy: (25:46) Yeah, I really like the Sandwich thins. Uh, so, um, do a veggie patty, like some sort of, um, Morningstar, whatever vegetable tatty that I can heat up and then toast the sandwich then. And I'll do that and I'll bring those little packets of mayonnaise and mustard with me and I'll have a delicious little Kit: (26:09) fake hamburger on the trail. Any of the things that you want to tell us about things that we should be thinking about for nutrition and keeping ourselves in balance while we're getting ready to do our adventures or out on our adventures. I always just Lucy: (26:23) remind people that your body's telling you things all day, every day and the key is learning to tune in, so on this journey, a whatever next adventure you're preparing for while you're training or while you're getting ready for the adventure. Start Tuning in and noticing when can I tell I'm hungry after an adventure and how do I know when I've had enough and what are the best snacks that are going to not give me, you know, blow to, or yeah, I can just give me enough fuel to keep going. Kit: (27:00) That sounds like something we should be doing everyday anyway, just to see how the different foods make our bodies feel. Yes, ma'am. Just being a little bit more mindful afterwards. We know we're supposed to be mindful while we're eating, but not always doing that, but I probably don't think afterwards, Oh, do you know they didn't really sit that well with me or that did great and feel wonderful. Lucy: (27:19) [inaudible] exactly. Kit: (27:22) So good. Now listen, I understand that you finally wrote the book. You told me you were going to write it. Why don't you tell me about that? Lucy: (27:28) I did a, well it's called T. G. I m, start happy, stay healthy and it's a workbook that you could, it's designed to be a once one entry per week, so 52 weeks, but you could also read the book front to back in about an hour if you want to. And it's the idea that when we start with the idea of loving this journey of being our happy, happiest, and healthiest selves, start happy, stay healthy. If you come to it with the approach of I'm going to learn to enjoy this journey, then it goes a lot better than when we're punishing ourselves and dieting and restricting. And so the, each of the entries just offers a different tip and tool of how to treat yourself well on the journey of life. Kit: (28:25) Can you share one of the tips that are in the book? Lucy: (28:27) Certainly. All right, so one of my favorite entries for this upcoming travels spring in summer and fall season, it's staying well balanced through summer vacations and I provide five different tips for how to enjoy your vacation without feeling like he's completely run yourself off the road of healthy and happy and it includes certain tips. Obviously if it's a travel adventure then you're already going to be physically active hopefully. And then it just talks about being careful about what we're drinking, how many calories we're taking in that way. Also just the importance of fiber because you like to keep things moving while you're traveling. At least I know I do. Kit: (29:14) Well, I'll put a link to in the show notes for your book. Um, is that available everywhere or how, how do people find it? Lucy: (29:21) It's on Amazon. Kit: (29:24) Don Amazon. Okay. I'll put an Amazon link into the show notes and on the website and then also tell us a little bit about your, your coaching and your well balanced nutrition business. Lucy: (29:35) I be going to, well balanced nutrition. It's, you know, how you go on Google or any website and find, there's just 14,000 different new diet and lifestyle recommendations, right? It's like, I don't know, should I be Vegan? Should I go Paleo? Should I whatever it, there's so many options and it's very confusing. And what we do as nutrition wellness experts is we take a lot of what you already know and help you make it become your lifestyle. So we're talking about behavior change and longterm goal achievement instead of those chronic fad diets. Kit: (30:22) Can you share a success story about one of your clients? Lucy: (30:25) Oh my gosh, yes, please. I have one that she was, or she is an avid hiker, loves to go stomp in the woods as she says. And she broke her ankle unfortunately while hiking twice, um, in the last two years. And the last one really got her down and out. I'm needless to say, she, when she was out of commission from hiking, she got a little depressed. So we've met in November of last year in 2018 and she recognized that there was some emotional eating going on in the evenings. So that was really the first thing that we tackled. And she developed some other tools and coping mechanisms where she was no longer relying on the food at night. And then in January she got some blood results from the doctor that she did not like. So she was very motivated to address some of her other eating habits. And together with, we have an online tracking tool, so of course an app where we're able to stay in touch with our clients in between appointments and we are able to watch what you're eating, give some guidance and feedback to help you make those really healthy, well balanced choices. And she's now lost about 27 pounds and is hiking at least three or four miles almost every day. Kit: (31:44) Hey, good for her. Now Lucy, can people do this online with you or do they have to live in the triangle area of North Carolina? Lucy: (31:51) It depends, um, on your preference. We do have virtual sessions available. Insurance covers our services if you're in the area, we're in south Durham. Kit: (32:04) Oh good, good. I'll make sure I'll put links to everything in the show notes in the website so that people will be able to find you and Lucy, it's been great talking to you. It's been so long. I'm so glad to hear about you and your business and I remember you saying on our backpacking trip that you wanted to do that new, you went out and you actually did it and you've been doing it now for over five years. It's wonderful. Lucy: (32:24) Yes. Thank you so much. You were very helpful on the journey and I'm so grateful. Kit: (32:30) I've got a few more of the nitty gritty details of some of the things that we need to think about when we're thinking about our nutrition both before and during our one, whatever our adventure might be. And I'll put all these in, like I said, the show notes and the website. However, I will also have a downloadable pdf that you can either download or it'll come automatically with the monthly newsletter next month that'll have some of the key figures that you need to know to kind of get an idea of what you need to do and bring. So it'll all be in on a single piece of paper. Make it nice and easy. So anyway, a couple of takeaways and a couple of things that we need to add to Lucy's and my discussion. I love how she said think of food as fuel or fluff. Kit: (33:10) And the important takeaway that we've got from today is obviously we all know we should be fueling our body with nutritious foods. However, the fluff comes in handy. Let's say you're about to do a major ascent or there's something you're about to do. This going to take a whole lot of energy. The fluff is what's going to get you that energy quickly because it breaks down so quickly. So that's when you want Lucy's case, the candy corn or for me a snickers bar or something like that, that if you just need that little burst of energy, that's when you use the simple carbohydrates, the complex carbs, keep your energy at a good level all the time. And talking about energy, where does it come from? There's an important thing I learned about [inaudible], I'm probably saying this wrong glycogen and this is your stored energy, your stored carbs. The body can only store so much about 500 calories worth in your liver and anywhere, depending on your body, 500 to 2000 calories in your muscles. So these are our gas tanks. We have to keep refilling. If you're doing something with high intensity, you've got to keep that constantly replenished. So that means adding 15 to 30 grams early to top of our tanks. Kit: (34:22) And also I read too that if you're, let's say you're doing a long distance hike or you're really, really pushing yourself on whatever it is that you're doing. And most examples that I read about it would be like long distance hiking where every day you're getting up in, you're hiking, you know, anywhere between 10 and 30 miles a day, whatever the case may be, they encourage you to eat your last meal like 30 minutes before bed so that during the night your body stores that glycogen so you're ready to go the next day. When you don't get the proper nutrients and you don't replenish your body, not only are you losing the energy stores, but you might also be missing out on some of the micronutrients and some of the negative effects of those. If you're not getting enough vitamin C, that's going to depress your immunity and also can cause some damage to connective tissues, which is super important. Kit: (35:08) When you're doing something with your muscles in your body, that's really important, so you've got to figure out some way to add some vitamin C to your date. A lack of vitamin C can also exacerbate some aching swollen muscles. If you're not getting enough vitamin B's at the B vitamins, that's going to really affect your energy and your and your metabolism. I'll also affect your nervous system. If you don't get enough vitamin B, you might become sluggish, you might make some bad decisions, your brain's going to be a little foggy, so super important as well, and you need to try to get some calcium in there somewhere too because that can create some cramps. And so when did you get all cramped up in hiking, you're probably not getting enough calcium, particularly for women. You want to make sure you're getting enough iron and a good source of that could be some dehydrated Kale. He probably didn't get a taste it just mix it in with something else. Kit: (35:58) Your backpack food tends to be a little bit bland, so I'd also recommend bringing an assortment of spices, particularly the hotter ones, like the red pepper flakes, chili powders, et cetera. Lucy recommends bringing the hot sauce. It a lot of times you get the little condiments from the packets and I also like to say the condiments like the Manet's a mustard, they're great for travel. Changing up your spices can make the same foods taste different every night, which will help a little bit. To give you a little bit of variety at little pack weight, I want to talk about different meal ideas like breakfast, one of my favorites, and it's kind of counterintuitive, but I like something warm in the morning, particularly if it's a little chilly in the morning. I liked instant mashed potatoes with beef jerky chunks in it. It gave me some protein, it was warm, it was filling, it was easy and fast. So that's one of my go to favorites of course, oatmeal. And if you could add some nuts in that and some dried fruits that makes that quite tasted, it brings some cinnamon. Kit: (36:58) One of my favorite lunch things, as I mentioned earlier, is taken a whole wheat Tortilla, slathering it with peanut butter and then sprinkling with raisins and rolling that up. It lasts a long time. So you can carry that with you for several days, not worrying about refrigeration and it's tasty. Filling full of good proteins and good snacks that you can bring nuts. Of course they're, they're calorie dense and they've got the good fats in them so, and the protein. So that's, that's an excellent source. Also hard cheeses, you can bring hard cheeses and they will last a few days for that. Refrigeration, none in the soft ones, but the hard ones. Also hard meats like Salamis and pepperoni's don't need refrigeration as well. That's great to get some extra protein dinners. The packaged meals were usually my go to and now after what I've learned from Lucy and in my research, I'm going to stick just with the freeze dried versus the dehydrated because of the better quality of the food with it. Kit: (37:54) The nutrients are preserved better. Yes, but they're expensive if you don't want to spend the money. I met a man when I was hiking up in my hiking robe up in Raleigh and he said he had to deal with his backpacking buddy. He had to carry the kitchen and the food in exchange for the buddy making and preparing all the food and the buddy used a cookbook called lip smack and backpacking and he said everything that the guy made was delicious. So I'll put a link to that too on the website and in the show notes. [inaudible] Kit: (38:26) good source of carbs are those little honey sesame sticks you can buy and I like these little upbrand sticks that I get over it and like the near the vegetable area I throw myself, but they're also greatest snacking foods. It's a good idea to bring a little bit of a small container of olive oil or canola oil to add a little bit more fat to your dinners as well. Some of my favorite protein sources are of course beef jerky, beans, nuts, seeds, powdered milk, powdered soy protein plus you get some calcium with these last two. I like the tuna that comes in the foil packets and then if you get some of the oil, if you get it in the olive oil, that's going to add a little bit more fat to it. And again, like I used those little convenient store Manet's is that don't need to be refrigerated so I can make like a tuna salad in the pouch and speak in the pouches. Kit: (39:15) Please do practice the leave. No trace. You pack out all of your garbage. That includes your toilet paper. I usually keep a big Ziploc bag and I labeled trash. I don't get it confused and everything goes in there and don't forget to drink plenty of water. Hydration is super important. If possible, use one of those bladders that so that you have constant access. You'll tend to drink more if it's there and you don't have to drop your pack or get somebody to grab your bottle for you. You can learn more about your water options and what a treatment options. On episode number three of this podcast, the adventure travel show podcast, I'll also put a link to that in the show notes, and a good rule of thumb is if your urine is yellow, you're not drinking enough. It should be close to clear and that tells you that your body is getting proper hydration and consider bringing some of the electrolytes because the sports drinks I keep reading are not really the best thing for you. Kit: (40:12) Some of them have too much sugar, some of them have too much salt. If you want to make your own mix, you can add some salt to water. When you're sweating and you're working out, you lose about a gram of salt per liter and when looking at the labels, as Lucy suggested, anything that says Syrup means sugar. The only good syrup's truly are the honey and maple syrup and try to get your sugar more from the fruits than from the processed sugars that they add in there. Remember, you don't have to memorize all this stuff. I've got it on the website for you. Adventure travel show, podcast.com/nutrition and there's also going to be a recipe for ace, a snickers trifle and links to some other recipes as well that you might find interesting. I hope you learned a lot from today's program and many thanks to Lucy for coming on the show to help us out. Be sure to subscribe if you haven't done so already, it's free and available on all podcast apps, including now Pandora, which we were selected to join. If you've enjoyed today's program, please share it with your adventurous friends. Word of mouth is the number one way that podcasts are found, and so you are instrumental in building this podcast. Thanks. I sure do appreciate it. I also really appreciate that you give your time to listen to this podcast. Thanks. Until next time, this is kit parks adventure on. Nutrition for Outdoor Adventures by Kit Parks is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License. Based on a work at http://adventuretravelshowpodcast.com/outdoor-adventure-nutrition/. Permissions beyond the scope of this license may be available at https://activetraveladventures.com/contact-us/.

This episode, we created an unintentional theme that has all three of our hosts feeling very old. Matt kicks us off with talking about pro-diversity backlash at Microsoft. Then we go extra meta discussing a podcast about two articles found in 'zines. Links Microsoft & Diversity: https://www.theverge.com/2019/4/19/18508013/microsoft-pro-diversity-hiring-inclusion-employee-criticism-claims Workism & Burnout: https://www.stitcher.com/s?eid=60197403&autoplay=1 Duolingo: https://www.duolingo.com Rover: https://www.rover.com Rx Bars: https://www.rxbar.com/shop/rxbar.html

The trouble with travel Early mornings Long days Boredom Tired Poor food options in airports Motion sickness (emmy) Stress I deserve trap Observations this morning People watching. What do we see? Obesity Long lines at the Starbucks and dunkin donuts First thing people seem to be eating are bagels, orange juice, Diet Coke, sugared ice coffee, et al…. What can you do? A little bit of pre planning (hard boiled eggs) Look for healthiest options at airport store (almonds, quest bars, RXBars, pistachios, cheese, salami, fruit, jerky, hard boiled egg) seem to be the only good option). Have to read the ingredients!!! I read the ingredients on some “kale chips”..... (potato starch, kale flour, then a whole bunch of vegetable oils in different amounts) If you know you’re a bad traveler (stress) plan ahead and fast well the day before and start a fast a little earlier. Just remember you’re going to pay through the nose in any airport store.

The Problem: John could funny crash. This episode of Roderick on the Line is brought to you by RXBAR. RXBARs are whole food protein bars made with 100% real ingredients. Just real food that tastes good and is good for you. Use offer code “SUPERTRAIN” for 25% off your first order.

Don't just get through the holiday's, enjoy it! You can have fun and stay on track with your fitness goals if you take the long-term perspective and know what to expect. With the holiday season that is quickly approaching comes parties, sweet treats, drinks, and time away from your fitness routine. For many people, this can be a time of stress. The last thing you want to do is undo your hard work the previous months. These are my tips on how to stay on target during the holidays. Links I mentioned in this episode: Whey protein powder I love: https://1stphorm.com/products/protein-powder/meal-replacement-proteins/level-1 Vegan powders I love: https://1stphorm.com/products/protein-powder/meal-replacement-proteins/vegan-power-pro https://shop.amazinggrass.com/collections/protein Greens: https://shop.amazinggrass.com/products/anti-oxidant-sweet-berry-orac-green-superfood https://1stphorm.com/products/health-wellness/greens/opti-greens-50 Amazing Grass is available at several stores like Target so you can pick some up on your next visit. Bars: https://www.rxbar.com/ https://kizeconcepts.com/ https://www.questnutrition.com/?gclid=CjwKCAiAmO3gBRBBEiwA8d0Q4iVvZ0J1_bL4KOvt6riwGsdu1dNLLnxfj5Ja1ZTrh8GfCecggyU8nhoCKNMQAvD_BwE Quest has higher protein per bar so FYI if that's something that matters to you. I like Kize and RXbars because they have all natural ingredients. Other cool stuff: What's keeping you from reaching your health and fitness goals? If you need help digging in, direction on what to do, how to eat, how to break negative cycles and finally be your best, check out my 30 Day Body Boost program-a 1 on 1 coaching program designed to help you be your best. The goal is to help every person feel better physically and mentally at the end of the 30 days and prove to yourself you can do this. susannekimballfitness.com/30daybodyboost/ Connect with me on social media! www.instagram.com/susannesophia/ www.facebook.com/susannekimballfit/ Visit my website and sign up for enewsletters! www.susannekimballfitness.com Thanks to our sponsors The Daily Skimm Making it easier for you to live smarter The Daily Skimm is delivered to your inbox each AM, giving you all the news and info you need to start your day. www.theskimm.com/?r=d3520b7e --- Support this podcast: https://anchor.fm/susanne7/support

“Hold off until you have something to write home about.” As a podcaster and branding thought leader, Case Kenny offered insights on personal branding that many miss. Namely focus — both on your brand credentials as well as the right channels. We discussed all of this and more during our discussion on this week’s episode of the On Brand podcast. About Case Kenny Case Kenny is an entrepreneur and writer living in Chicago. He is the founder of 216 Ventures LLC and PRSUIT.com — a daily email focused on self development content. He is the host of the New Mindset, Who Dis podcast, an iTunes top 50 podcast focused on real and relatable life advice. He sits on the Forbes Business Development Council, has been featured in Forbes, Entrepreneur, Inc, CBS, The Chicago Tribune and speaks, consults and writes regularly on all things personal and corporate branding, publishing, social media and growth strategies. Episode Highlights Where should you get started with personal branding? “A lot is channel focused. You’ve got to find the right channel. That’s why I focus on Instagram and podcasting.” And email! “Do one thing really well, then listen and ask.” These are the steps Case recommends for building an audience. Asking what your audience wants is critical. “People are very willing to answer your questions.” But you have to remember to ask first. Why is email so important? “People are really leaning into email. Email is very personal. It’s literally their personal email address. On social media, you’re building your home on rented land. With email there’s no algorithm. They can’t take your audience away from you.” What brand has made Case smile recently? “RXbars — they’re cheeky, funny, and clever.” I love this brand as well for their simple, transparent packaging. In fact, I wrote about this in Brand Now. To learn more, follow Case on Instagram or go to PRSUIT.com to sign up for his daily email. As We Wrap … Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is sponsored by my new book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, TuneIn, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, I’ll see you on the Internet!

Ever wonder who the first Ghost Hunter was? Or if ghost hunters bring home some ghostly companions? Well you’re in luck… This week we discuss the hauntings of Aaron Goodwin and Zak Bagans of Ghost Adventures and the OG Ghost Hunter Harry Price. Have ghost stories of your own? E-mail them to us at twogirlsoneghostpodcast@gmail.com This episode is sponsored by [Canvas People](https://www.canvaspeople.com/), [FabFitFun](https://fabfitfun.com), [RXBar](https://www.rxbar.com/tgog), and [Brooklinen](https://www.brooklinen.com/). [Canvas People](https://www.canvaspeople.com/) prints your favorite memories on canvas, and turns them into unique works of art that add a beautiful touch to your home. Now, as a special, very limited holiday offer, [CanvasPeople.com](https://www.canvaspeople.com/) is offering their popular 11 by 14 photo canvases for free – just cover shipping and handling! To get your FREE canvas text **TGOG** to 79-79-79.  [FabFitFun](https://fabfitfun.com) is a seasonal subscription box for women to discover new products for a life well lived. Sign-up and use promo code **TGOG** to get $10 off your first box – that’s over $200 for only $39.99!  [RXbars](https://www.rxbar.com/tgog) are made with 100% whole ingredients and actually taste delicious. For 25% off your first order, visit [RXBAR.com/TGOG](https://www.rxbar.com/tgog) and enter the promo code **TGOG** at checkout. [Brooklinen](https://www.brooklinen.com/): You spend a third of your life in your sheets, so why not use the most comfortable sheets! Brooklinen offers luxury bedding, underpriced. Get $20 off and free shipping when you use promo code **TGOG** at checkout. If you enjoy our show, please consider donating to our [Patreon](https://www.patreon.com/twogirlsoneghostpodcast). We promise to make it worth your time and we promise not to haunt you. We have a variety of different tiers that will give you access to bonus content, special shoutouts, discounted merch and more! [Patreon.com/twogirlsoneghostpodcast](https://www.patreon.com/twogirlsoneghostpodcast). Finally, please Rate and Review the podcast on [iTunes](https://itunes.apple.com/us/podcast/assassinations/id1441176049?mt=2) and follow us on social media! [Twitter,](https://twitter.com/TGOGpodcast) [Instagram](https://www.instagram.com/twogirlsoneghost/?hl=en), and [Facebook](https://www.facebook.com/groups/twogirlsoneghostpodcast/). Original Music by [Arms Akimbo](http://www.armsakimbomusic.com/)!

In this episode I talk about RX Bars, Ice T, Stan Lee dying, Ryan Reynolds in The Change-Up and Detective Pikachu. Just to name a few things. I had fun doing it. Thanks for listening. Be kind to yourself. Peace.-B.V. --- Support this podcast: https://anchor.fm/lazybrain/support

Justin Stenstrom, life coach, author, speaker, and creator of this extraordinary podcast, joins our show in this special episode of the Elite Man Podcast! In today’s episode Justin talks about choosing the right path in life and making the right decisions for you, even if they’re unpopular to everyone else. He dives into the pivotal fork-in-the-road moments of life where so many people travel down the wrong path because they’re scared to walk alone, and shares his best advice on how to avoid making this same mistake. While touching on his favorite poem, “The Road Not Taken,” Justin covers the best, and really only way, to make major, life-altering decisions. If you’re wondering how to choose the right path in life and live your life with no regrets when you look back on it years from now, check this episode out now! *Download this episode now and subscribe to our channel to get more of these amazing interviews! In our episode we go over: The most profound poem that Justin has ever come across The moment he realized the significance of making the right decision, and why even as a kid he knew he didn’t want to have an average life The importance of listening to your gut and allowing it to guide you The fact that so many people don’t do what they really enjoy in life and how to avoid falling into this same trap The fact that life is short and time flies Not wasting your time on things you don’t care about How to ensure you don’t have any regrets on your deathbed Going after your goals in life, even if you fail Making the right decision for yourself and not for others, even your close friends or family How to avoid being convinced by others and letting the misguided beliefs from others about your future dictate your choices in life The fact that you can change no matter how old you are The hope that everyone has and the possibility to fix any situation no matter how bad it may seem Projecting ahead into the future and seeing yourself down the road Facing the fears of making an unpopular decision and how to get past the negativity from others who may not agree The intuitive power of your inner voice and how to hear it more clearly The tough decision that Justin had to make in his own life several years back Why he chose to pass on a good career job and why he ultimately decided to go down the entrepreneurial path The many ups and downs along the way he’s endured The fact that many people don’t fulfill their dreams, even when they go after them Why burning the ships and burning the bridges is not the best idea How to ensure you don’t commit career suicide or fall out of a plane The safety measures to take whilst pursuing your dreams Why you should hustle and go after your dreams but why you also need a consistent paycheck, most likely doing something else Embracing the challenges of going after your dreams The road not taken and the road not traveled often Choosing your road, and the path that’s right for you Living life to the fullest and dying knowing that you put it all out there and played your cards Check out Justin on: Website: elitemanmagazine.com Instagram: instagram.com/justinstenstrom Sponsors: * RXBAR believes in the power of transparency and lets the core ingredients do all the talking with all of them listed on the front of the packaging. You’d likely recognize RXBAR on a shelf: they’re the ones who have egg whites for protein, dates to bind, nuts for texture and other delicious ingredients like unsweetened chocolate, real fruit, and spices like sea salt or cinnamon. RXBARs are great for a number of occasions like breakfast on the go, snacks at the office, plane or train rides, bike rides or hiking, pre/post workout snacks, and more. RXBARs come in 14 delicious flavors too like Mango Pineapple, Chocolate Hazelnut, Peanut Butter & Berries, Chocolate Sea Salt, Coconut Chocolate, Mixed Berry, Blueberry, Maple Sea Salt, Apple Cinnamon, Mint Chocolate, Chocolate Chip, Peanut Butter, Peanut Butter Chocolate and Coffee Chocolate – & seasonal flavors too!  I’ve tried just about all of their flavors at this point and quite honestly they’re ALL delicious. But if I had to choose one personally, I’d say the Chocolate Sea Salt bar is my all-time favorite. But try them all out for yourself and see just how good they really are! Also, RXBAR has just debuted an RX Nut Butter which contains a few simple and similar ingredients like egg whites, fruits, and nuts. Each single serve packet contains delicious, creamy nut butter with 9g of high-quality protein. It’s squeezable and spreadable, and pairs great with fruit, rice cakes, pretzels or straight out of the pouch. The Nut Butter flavors include: Honey Cinnamon Peanut Butter, Peanut Butter, and Vanilla Almond Butter. For 25% off your first order visit RXBAR.com/elite and enter the promo code “Elite” at checkout. Again, that’s RXBAR.com/elite and the promo code is “elite” at checkout. Valid in the US ONLY. *What would it look like if we all… listened more? Listening to audiobooks inspires us, motivates us, even brings us closer. And there’s no better place to listen, than Audible. Audible has the largest selection of audiobooks on the planet, including life-changers like The Power of Now, one of the most powerful self-help books I’ve ever come across. This book literally changed my life, and it was so much easier to absorb it via audio, as opposed to trying to read all of its brilliant concepts word for word. Because even though I LOVE reading, and still do, I’m quite honestly not that fast and can’t absorb as much as I can via audiobooks. And that’s why I love Audible! They’ve got all the best books and stories you could want and make it easy to digest scores of complex topics and ideas that would take exponentially longer if I actually had to read them. Also, Audible members now get more than ever before: each month they get 3 titles of their choice; 1 audiobook, 2 Audible Originals, and fitness programs that they can’t get anywhere else. There’s never been a better time to experience Audible. Try it free for 30 days by visiting audible.com/elite or by texting ‘ELITE’ to 500500. That’s (spell this out) audible.com/elite or by texting (spell this out too) “Elite” to 500500. *If you love the Elite Man Podcast one of the best things you can do to help support the show is simply tell a few of your friends about us! That’s right by sharing the Elite Man Podcast with one or more of your buddies you can give them the awesome tools and resources you get each week AND help us out on top of it by sharing our message with the world. It’s a win-win for all. You get to continue to be an Elite Man, they get to become and Elite Man, and we get to continue to grow and produce these fantastic episodes! So, if you’re loving the show tell a few of your friends at work to give us a listen, a few of your buddies at the barbershop, a couple of gym friends, and of course your very best friends anywhere! We truly appreciate you helping us out and supporting the Elite Man message! Take care and continue to be an Elite Man!

The Problem: John stayed in the wrong boots. This episode of Roderick on the Line is brought to you by: Casper. An obsessively engineered mattress at a shockingly fair price. Use offer code “SUPERTRAIN” for $50 off. RXBAR. RXBARs are whole food protein bars made with 100% real ingredients. Just real food that tastes good and is good for you. Use offer code “SUPERTRAIN” for 25% off your first order.

Magazine covers may tout the importance of protein for weight loss, but what if the benefits go far beyond that? Today's episode of This Unmillennial Life uncovers why protein as we age (starting as early as our 30s!) is so important to maintain lifelong health and independence, plus covers one of the more common quick-to-grab protein options -- protein bars -- and identifies the best choices. In the show I interview Chris Mohr, RD, PhD (Don't miss the interview I did with Chris in The CrossFit Episode) and Jessica Crandall, RD, CDE, AFAA. We discuss:  The importance of eating protein throughout the day How much protein to aim for at each meal What an adequate serving size of protein looks like Why some protein bars may be glorified candy bars What you should look for on the label when choosing a protein bar What ratio of protein to calories makes up a good protein bar choice How choosing low-calorie foods (like low-calorie nut milks) may seem like a good idea but is actually hindering your ability to get enough protein What ingredients to look for on the labels of protein bars that make them a good or not-so-good choice Whether or not protein bars are safe choices for kids I close out this week's show with my personal recommendations for 4 protein bars I like and recommend (which include ALDI Elevation Mint Chocolate bars, Think Thin Brownie Crunch, Pure Protein Salted Caramel and Rx Bars). I also discuss my thoughts on Quest protein bars. (Spoiler: I'm not a fan of Quest personally for taste and digestibility, but know many people love it so I recommend it as one you may want to try.) As always, thank you for listening, subscribing and sharing with a friend! Listeners tell me it's the kind of podcast you want to tell your girlfriends about. So if you haven't done that, please share! Or provide me feedback by leaving me a voicemail OR joining the This Unmillennial Life Facebook Group. Thanks for subscribing. If you enjoy the show, please leave a review! Until next time, ~Regan Never miss another episode! This Unmillennial Life is available each week via iTunes, NPROne and Libsyn. This week’s episode is sponsored by HealthyAperture.com — the web’s first and only dietitian-curated recipe discovery site. Musical support provided by Ben Williams at Kudzu Studio. Website support provided by Katy Widrick at MakeMediaOver.com. Additional support provided by Robin Plotkin of RobinsBite.com.

Our amazing guest this week is co-founder of Stable Genius Productions, author, and podcast host, Manoush Zomorodi. She’s sharing her knowledge on how we’re becoming addicted to technology, setting your intentions when using your phone, and how to find the balance that’s right for you. -Thanks to our awesome sponsors Away and Rx Bars. Please support them for helping keep this podcast free. www.awaytravel.com/challenged  and enter promo code CHALLENGED www.RXBAR.com/challenged  and enter promo code CHALLENGED - Please go to  go to www.podsurvey.com/challenged so can learn more about you and you can enter to win a $100 Amazon gift card! Follow Manoush: Twitter: @manoushz ZigZag Podcast: www.zigzagpod.com Buy “Bored and Brilliant” http://www.manoushz.com/book Check out our website: www.candicekayla.com Follow us on Instagram and Twitter: @CandiceKayla

Join Scotty, Holly, Siva, Adam, Rachel and special guest, the Marathon Whisperer, New Author, Denise Sauriol!!!  We discuss her new book on marathoning, Penske truck hits Siva's car, Dead Pool, a Fantasy Football check in with Mathew Hoadley, Chicago Marathon Tips, 1 Star Reviews, Superhero Movies and Vegans and Dogs Happy Hour.  Strava Shoutouts, and much much more!!!!   Buy Denise's book here: https://www.amazon.com/Me-You-26-2-Denises-Marathon/dp/1642373265/ref=as_sl_pc_tf_til?tag=tejumi01-20&linkCode=w00&linkId=d61c1c120d085dbfbfc6ff1f9843fe4c&creativeASIN=1642373265 Brought to you by RXBars.  Listen for a promo code! Special Shoutout to Lou Malnatti's Pizza Website: http://www.tenjunkmiles.com Patreon: https://www.patreon.com/tenjunkmiles Twitter: https://twitter.com/tenjunkmiles Instagram:https://www.instagram.com/tenjunkmiles/ Facebook: https://www.facebook.com/TenJunkMiles/

JAM PACKED Episode this week Meatballs!! We open w/ Tommy Caprio (The Jim Jefferies Show/8 Ball Sports Podcast) to give us the 1st Week in NFL Football Cheat Sheet RunDown. Then Actress/Comedian/Co-Host of GHOSTED HUNTERS Podcast Erin Darling joins WYJP. She talks Serena Williams US Open Tennis, Erin’s Rise in Comedy & Acting, being a Mexican American Performer, Working w/ Stan Lee and Signs to look out for if you think you’re about to be Ghosted!! Past WYJP Guest/Comedian GHOSTED HUNTERS Co-Host Ariel Kashanchi Joins to give us the Best Being Ghosted Guide and how to cope w/ Dating in 2018! Listen to their amazing podcast “Ghosted Hunters” on ITunes Podcasts. Social Media: Tommy Caprio @Tommy_caprio “8 Ball Sports” Podcast on iTunes Erin Darling @Dahhhhling Ariel Kashanchi @arielisnotamermaid @GhostedHunters [https://itunes.apple.com/us/podcast/ghosted-hunters/id1396903400?mt=2](https://itunes.apple.com/us/podcast/ghosted-hunters/id1396903400?mt=2) Deals For Meatballs: RXBARS [www.rxbar.com/JERSEY](https://www.rxbar.com/JERSEY) Jaclyn is obsessed w/ RXBAR for her pre/post workout snack! RXBARS are whole food, gluten free, dairy free, soy free protein bars! The best part is they taste AWESOME and have incredible 14 flavors to choose from (Jaclyn’s faves are Peanut Butter & Berries and Chocolate Sea Salt). For 25% off your first order go to [RXBAR.com/JERSEY](https://www.rxbar.com/JERSEY) and enter PROMO CODE: JERSEY URL: [www.rxbar.com/JERSEY](https://www.rxbar.com/JERSEY) PROMO:JERSEY [www.RXBAR.com/JERSEY](https://www.rxbar.com/JERSEY) OUTDOOR VOICES Jaclyn Wanted an easy transition from being in the gym to going out to meet a friend and OUTDOOR VOICES APPAREL is exactly what she loves to wear now! For 20% off your first order of $100 or more go to www.OutdoorVoices.com/JERSEY and enter promo code: JERSEY at checkout! [www.outdoorvoices.com/JERSEY](https://www.outdoorvoices.com/JERSEY) CODE: JERSEY

Today I sit down with Matt Braunger to talk about comedy, scamming friends, fight club, Serena Williams, comedy scenes, pitching shows, and much more! This episode is brought to you by Rx Bars. Get $25 off of your first oder by going to www.rxbar.com/bertcast and using promo code "Bertcast" at checkout.  This episode is also brought to you by Beach Body. For your free 30 day trial membership text Bert to 303030 This episode is also brought to you by Shady Rays sunglasses. Use promo code "Bertcast" for 50% off of two or more items in the shade shop. Go to www.shadyrays.com  For all TOUR DATE & MERCH click HERE: http://www.bertbertbert.com To Follow me on.. Twitter: https://twitter.com/bertkreischer Facebook: https://www.facebook.com/BertKreischer Instagram: https://www.instagram.com/bertkreischer/?hl=en Youtube: https://www.youtube.com/user/Akreischer

Kute Blackson, transformational teacher, human potential visionary, and national bestselling author of the book You Are The One, joins our show in this special episode of the Elite Man Podcast! In today’s episode Kute talks about the power of forging your own path in life, how he did it, and how others can do the same. He discusses the ups and downs along the way, the challenges he had to face, and the lessons he’s learned over the years about truly being happy and fulfilled. Kute shares his captivating story and helps us identify how we can discover our own truth in life and love our lives like never before. If you’re wondering how to discover the real you, figure out your true calling, and love life fully, check this episode out now! *Download this episode now and subscribe to our channel to get more of these amazing interviews! In our episode we go over: Kute’s earliest memories as a child and the real-life miracles he witnessed firsthand The impact that Kute’s father had on his life and the incredible healing powers he possessed Why Kute went a different way in his life and took his own path despite the fact that his father wanted him to do something else Why Kute read hundreds and hundreds of self-help books as a young man How healing actually works and how miracles can be performed by anyone Why miracles happen in every moment and why we are surrounded by so many miracles in life The unfortunate fact that so many people don’t notice the miracles or savor the great moments in life How to tap into the power of life and allow healing, love, and happiness to ensue Why so many people are unhappy in life because they are not living their truth The power of telling the truth and being truthful to what you really want in your life Why it’s so hard to be honest with yourself but how to go about doing it Following your own path in life despite what others may want for you Why I took a different path in my life and chose to do things that fulfilled me instead of others The intuition that we all carry and why our gut is always right in knowing what’s truly right and wrong for us Why you should never compromise your deep knowing and truth Why finding your purpose doesn’t guarantee you’ll be happy (at least right away) and the fact that a lot of work and tests typically arise at that point Figuring out your purpose and taking one step at a time The fact that you don’t have to have a master plan or know your full purpose up front Why your purpose gets revealed to you once you start taking action and making things happen in life Why you should never chase money but instead focus on adding value by solving a pain, problem, or challenge Peeling back the layers of many years of conditioning and finding out what you truly want instead of what you may superficially think you want The fact that you are going to die and why this should motivate, inspire, and help you align with your true purpose Feeling your death The importance of loving fully in life and spreading love to as many people as possible, especially those you care most about Spending more time with our loved ones Loving now Check out Kute on: Website: kuteblackson.com Book:  Amazon.com/You-Are-The-One  Seminar:  boundlessblissbali.com *Hey I’ve got some fantastic news to share with you today. We’ve just launched our Elite Man Store where you can finally get yourself the official Elite Man T-Shirts, Sweatshirts, Long-Sleeve Shirts, and even Tank Tops to look incredible and feel even more incredible when you step outside your home. That’s right after years of getting emails and messages about putting together some official Elite Man gear for all you Elite Men out there, I had to take some action and appease the masses of enthusiastic gents out there! And boy are you gonna’ be happy. We’ve got some really slick-looking, comfortable, and badass shirts, sweatshirts, and tanks right now and I know you’re going to love them! I’ve been wearing these shirts myself for the last few weeks and couldn’t be more thrilled with how they’ve come out. So again, if you want to represent the Elite Man brand anywhere you go and look ridiculously cool in just about any setting, head on over to EliteManMagazine.com/store and order your favorite Elite Man shirt right now. Look incredible, feel incredible, and show the world exactly what an Elite Man embodies! EliteManMagazine.com/store to order now. *RXBAR believes in the power of transparency and lets the core ingredients do all the talking with all of them listed on the front of the packaging. You’d likely recognize RXBAR on a shelf: they’re the ones who have egg whites for protein, dates to bind, nuts for texture and other delicious ingredients like unsweetened chocolate, real fruit and spices like sea salt or cinnamon. RXBARs are great for a number of occasions like breakfast on the go, snacks at the office, plane or train rides, bike rides or hiking, pre/post workout snacks, and more. RXBARs come in 14 delicious flavors too like Mango Pineapple, Chocolate Hazelnut, Peanut Butter & Berries, Chocolate Sea Salt, Coconut Chocolate, Mixed Berry, Blueberry, Maple Sea Salt, Apple Cinnamon, Mint Chocolate, Chocolate Chip, Peanut Butter, Peanut Butter Chocolate and Coffee Chocolate - & seasonal flavors too!  I’ve tried just about all of their flavors at this point and quite honestly they’re ALL delicious. But if I had to choose one personally, I’d say the Chocolate Sea Salt bar is my all-time favorite. But try them all out for yourself and see just how good they really are! Also, RXBAR has just debuted an RX Nut Butter which contains a few simple and similar ingredients like egg whites, fruits, and nuts. Each single serve packet contains delicious, creamy nut butter with 9g of high-quality protein. It’s squeezable and spreadable, and pairs great with fruit, rice cakes, pretzels or straight out of the pouch. The Nut Butter flavors include: Honey Cinnamon Peanut Butter, Peanut Butter, and Vanilla Almond Butter. For 25% off your first order visit RXBAR.com/elite and enter the promo code “Elite” at checkout. Again, that’s RXBAR.com/elite and the promo code is “elite” at checkout. *Have you joined the Elite Man Newsletter yet? If not, get on it now! Go to EliteManMagazine.com/newsletter and sign up to get special Elite Man content not seen nor heard anywhere else. Get all of our bonus podcast information, sneak peaks into upcoming shows, behind-the-scenes content, special offers, and exclusive Elite Man updates you won’t find anywhere else. I’m telling you if you’re not on our newsletter yet you’re missing out. Go to EliteManMagazine.com/newsletter and become a true member of the Elite Man Community. I look forward to speaking soon. EliteManMagazine.com/newsletter

Why did Janie Engle quit? What happened with Nick Lambros? Why was the concept of War Games changed? What did Eric regret most about this show and feel the need to apologize for? Why was Stevie Ray in the main event? Plus Eric's thoughts on what could have been better about Jericho's segment, the best Steiner promo Eric remembers, what was going on with Scott Hall, and of course the good, the bad, and the ugly about the debut of the Warrior in WCW!  Support us on Patreon for even more content from Eric & Conrad for just $9! Patreon.com/83Weeks See Bruce & Eric in a Monday Night War Debate and Eric take on the author of the Death of WCW Book, plus 20 other live events starting at just $4.99 at fite.tv/starrcast Buy a shirt and get a call from Eric: www.EricBischoff.com Find tons of new merch at BoxOfGimmicks.com  Catch us in Baltimore on 11/3 - EricAndConrad.com Join us on Nashville on 11/4 - 83WeeksLive.com Interact with Eric live - twitch.tv/83weeks Ask a question about Flair returning to Nitro on Twitter: @83weeks Get 25% off your first order at RXBars.com/83weeks when you use promo code 83Weeks Get a box of Omax3 Ultra-Pure, FOR FREE with your first purchase at  tryomax.com/83weeks The book Eric put over so hard on this episode is WCWNitroBook.com Stop throwing your money on rent! Get into a house with NO MONEY DOWN and roughly the same monthly payment at HideFromRent.com

Why did Janie Engle quit? What happened with Nick Lambros? Why was the concept of War Games changed? What did Eric regret most about this show and feel the need to apologize for? Why was Stevie Ray in the main event? Plus Eric's thoughts on what could have been better about Jericho's segment, the best Steiner promo Eric remembers, what was going on with Scott Hall, and of course the good, the bad, and the ugly about the debut of the Warrior in WCW!  Support us on Patreon for even more content from Eric & Conrad for just $9! Patreon.com/83Weeks See Bruce & Eric in a Monday Night War Debate and Eric take on the author of the Death of WCW Book, plus 20 other live events starting at just $4.99 at fite.tv/starrcast Buy a shirt and get a call from Eric: www.EricBischoff.com Find tons of new merch at BoxOfGimmicks.com  Catch us in Baltimore on 11/3 - EricAndConrad.com Join us on Nashville on 11/4 - 83WeeksLive.com Interact with Eric live - twitch.tv/83weeks Ask a question about Flair returning to Nitro on Twitter: @83weeks Get 25% off your first order at RXBars.com/83weeks when you use promo code 83Weeks Get a box of Omax3 Ultra-Pure, FOR FREE with your first purchase at  tryomax.com/83weeks The book Eric put over so hard on this episode is WCWNitroBook.com Stop throwing your money on rent! Get into a house with NO MONEY DOWN and roughly the same monthly payment at HideFromRent.com

The summer is over and the Stuck in the '80s hosts are taking the podcast time machine back to the season-ending moments from their beloved decade. We talk about the movies, music and memories of Summer in the '80s. Stuck in the '80s is a proud partner of The 80s Cruise. Use the promo code AUGUST when booking to get your best deal on select cabins and a pair of free drink packages. The ship leaves from Fort Lauderdale on March 2. Bands on the Celebrity Infinity this year include Kenny Loggins, Dee Snider, OMD, The English Beat, The Fixx, Berlin, Cutting Crew, Sheila E, Starship, Club Nouveau, Grandmaster Flash and more. Another friend of podcast is HIMS.com. Get a trial month of hims for just $5, including a doctor’s consultation, while supplies last. Now you don’t even have to leave the couch to get the hair loss solutions you need. Just go to forhims.com./80s. Stuck in the '80s is also sponsored by RX Bars. For 25% off your first order, visit RXBAR.com/radical and enter promo code: radical at checkout. Healthy food never tasted this good. Special thanks to podcast-safe music this week from Bensound, featuring the song Clear Day. 

Recorded at the Cards Against Humanity podcast studio in Chicago, Alex Cox joins Truj and Brian! RX Bars, slam poetry, and, of course, shower dining are addressed before a deep dive into the wonderful world of Chicago food. Do Chicagoans actually eat deep dish pizza? Can you really get booze at Taco Bell? Seriously, it’s just a Burger King. Finally, your cohosts do an experiment to learn more about their genetic make up. Alex orders what she smells. Truj would like to address the rumors. Brian is outnumbered and will drop it.

Are you someone who blames yourself when things go wrong? Or do you tend to blame other people? Even though we might think of blame as a negative thing, in today's episode I'm going to show you how to use your blame (whether it's self-directed or pointed at others) to truly learn and grow when things don't turn out quite as you're expecting. This 4-step process will transform your experience of blame, so that it becomes a way to deepen your connection with yourself and others. As always, I’m looking forward to your thoughts on this episode and what revelations and questions it creates for you. Please join us in the Relationship Alive Community on Facebook to chat about it! Sponsors Along with our amazing listener supporters (you know who you are - thank you!), this week's episode has two exciting sponsors. Please visit them to take advantage of their offers and show appreciation for their support of the Relationship Alive podcast! TeamiBlends.com creates delicious teas that help you detox, relax, stay focused, and maintain a healthy weight. Their teas are tasty, beautiful to watch as they steep, and effective. And...they're offering 25% off for you if you use the coupon code "RELATIONSHIP" at checkout - at TeamiBlends.com. RxBars are one of our favorite snacks. They're healthy, high in protein, and made with simple ingredients that you can pronounce. Plus, they're really tasty, without any added sugar, gluten, soy, or dairy. RxBars are offering 25% off your first order, if you visit RxBar.com/alive and use the coupon code "ALIVE". Resources  I want to know you better! Take the quick, anonymous, Relationship Alive survey FREE Guide to Neil's Top 3 Relationship Communication Secrets Guide to Understanding Your Needs (and Your Partner's Needs) in Relationship (ALSO FREE) Support the podcast (or text "SUPPORT" to 33444) Amazing intro and outtro music provided courtesy of The Railsplitters 

You know all those ways that you've learned to cope over the years? The little things that you do that distract you from feeling uncomfortable, or bored, or stressed? While some coping strategies are positive for you, others rob you of the chance to actually either deal with what's there, or to fully experience the moment - to be present. Developing your ability to be present, to dive into the moment without distracting yourself, is the key to keeping things connected and energized with your partner. Today you're going to learn how to identify your coping strategies, decide whether they're serving you or not, and how to transform your habits of distraction and coping into new, positive habits. As always, I’m looking forward to your thoughts on this episode and what revelations and questions it creates for you. Please join us in the Relationship Alive Community on Facebook to chat about it! Sponsors Along with our amazing listener supporters (you know who you are - thank you!), this week's episode has two exciting sponsors. Please visit them to take advantage of their offers and show appreciation for their support of the Relationship Alive podcast! RxBars are one of our favorite snacks. They're healthy, high in protein, and made with simple ingredients that you can pronounce. Plus, they're really tasty, without any added sugar, gluten, soy, or dairy. RxBars are offering 25% off your first order, if you visit RxBar.com/alive and use the coupon code "ALIVE". This week is also being sponsored by Hungryroot.com. Hungryroot.com is a service that sends healthy, delicious, plant-based and gluten-free foods to you, each week. They're easy to prepare (either ready-to-eat or ready in less than 10 MINUTES). And - special shoutout to their cookie dough - which you can eat raw (or bake for a healthy dessert). This is by far the best prepared food delivery service that we've experienced. And you can get $25 off your first TWO orders if you use the coupon code "ALIVE" at checkout - at Hungryroot.com. Resources   I want to know you better! Take the quick, anonymous, Relationship Alive survey FREE Guide to Neil's Top 3 Relationship Communication Secrets Guide to Understanding Your Needs (and Your Partner's Needs) in Relationship (ALSO FREE) Support the podcast (or text "SUPPORT" to 33444) Amazing intro and outtro music provided courtesy of The Railsplitters  

The amazing Co-Hosts of “GAY Vs. STRAIGHT BITCHES” Podcast Rachel Paulson & Lindsey McKeon join WYJP this week! You might recognize Rachel from her YouTube Show DRINK RESPONSIBLY and NETFLIX’s EASTSIDERS. LINDSEY appeared on TV classics SAVED BY THE BELL:THE NEW CLASS, ONE TREE HILL, SUPERNATURAL, and GUIDING LIGHT! This hilarious duo doesn’t hold anything back, give great advice, and tell you Meatball’s how they got to where they are career and love life wise. Don’t miss the “Kardashian Klutter” section where social media’s role in relationships is discussed! Social Media: Lindsey McKeon @Mylindseymckeon Rachel Paulson @rupaulson Gay vs. Straight Bitches Podcast (iTunes) @gayvsstraightbitchespodcast Jaclyn Marfuggi @Jaclynmarfuggi whatsyourjerseypodcast@gmail.com DEALS FOR MEATBALLS: RXBARS Jaclyn is obsessed w/ RXBAR for her pre/post workout snack! RXBARS are whole food, gluten free, dairy free, soy free protein bars! The best part is they taste AWESOME and have incredible 14 flavors to choose from (Jaclyn’s faves are Peanut Butter & Berries and Chocolate Sea Salt). For 25% off your first order go to RXBAR.com/JERSEY and enter PROMO CODE: JERSEY URL: [rxbar.com/jersey](rxbar.com/jersey) PROMO:JERSEY www.RXBAR.com/JERSEY

Jim Fortin, world-renowned influence and persuasion expert, joins our show in this special episode of the Elite Man Podcast! In today’s episode Jim shares with us the techniques and strategies he’s cultivated over the years to influence and persuade the outcome to his favor in just about any situation. He talks about controlling social frames, using language patterns, mastering sales, and why Donald Trump and Barack Obama are both master influencers. Jim also covers at length the process of changing your internal belief systems to shape your external environment. He covers the one true way to habituate behaviors and reprogram your identity for that of success in any aspect of life, something that not too many people, if any, are talking about. If you’re wondering how to change your internal belief systems and identity to achieve massive success in life, check this episode out now! *Download this episode now and subscribe to our channel to get more of these amazing interviews! In our episode we go over: How Jim became a master persuader, influencer, and sales expert His background in hypnosis and NLP and how he’s used these two teachings to impact so many people from the inside out Jim’s work on the subconscious mind and why the subconscious mind is so powerful when it comes to change Using language patterns to influence people into thinking something without them even knowing How to have the dominate frame in a social interaction, no matter how much social capital someone else may appear to have Why you should go through life with the mindset of needing absolutely nothing from everyone Believing in yourself and thinking that you are really, really good at what you do and that you are the one deciding if you should work with someone else How Donald Trump and Barack Obama both used NLP techniques to win their respective elections Why Trump and Obama both ran the perfect campaigns for the year they ran them in Changing your life from the inside as opposed to changing it externally Reprogramming your internal identity and how this will change your life Adopting the identity of someone who already has what you want and how this can help you reprogram your identity Being something or someone in your mind before trying to do something in your external world Being self-integral and self-responsible and holding yourself accountable into getting things done Pretending to have confidence as a means to actually getting true confidence Habituating the things that will create the highest leveraged behavior to get you to the outcome you want The power of repetition and breaking out of bad habits The fact that people have between 70-95% of their thoughts being negative or unproductive and how to snap out of this cycle How to take control of your emotions and not get down, EVER How to change your interpretations of the world How to be happy every single day no matter what happens in life How to change your self-image with a simple but effective technique The fact that you are where your attention is Check out Jim on: Website: jimfortin.com Facebook Group: facebook.com/groups/hpspgroup Instagram: instagram.com/iamjimfortin *Ashwagandha is an adaptogenic herb that’s been used in Ayurvedic medicine for thousands of years. As an adaptogen, it’s great at combating stress and preventing the release of excess cortisol. By regulating the body’s physiological response to stress, ashwagandha is believed by a number of researchers to be able to stave off the anxiolytic effects of day-to-day, and even acute stress. In one very impressive, double-blind, placebo-controlled study conducted in the year 2000, 88.2% of all participants who took a form of the ashwagandha herb saw a marked improvement in their anxiety levels after 2 and 6 weeks, the pre-determined follow-up times of observance. Certainly more research  should be conducted, but the more this wonder-herb is being studied the more promise it shows. As a suspected potent antioxidant and anti-inflammatory, it’s effects on the brain and body have been touted to help support everything from thyroid function, to adrenal fatigue, energy levels, brain cell activity, and immune system virility, to name a few. And if you’re excited like I am about this herb, I’ve got fantastic news… It’s our latest Elite Life Nutrition product! That’s right, after getting together with our world-class manufacturing team, we’ve put together an Ashwagandha formula that’s literally the best on the market! Created in our GMP-certified facilities, right here in America, our Elite Life Nutrition Ashwagandha promises to give you the highest quality Ashwagandha money can buy! Go to EliteLifeNutrition.com/ashwagandha right now to order your wonder-herb today! That’s ASHWAGANDA. I know, it’s not the easiest to spell, but it’s certainly one of the healthiest herbs you can get your hands on. Again, go to EliteLifeNutrition.com/ashwagandha right now to start reaping the benefits of this fantastic herb. * RXBAR is a whole food protein bar. What does that mean? Their bars are made with real, whole ingredients. RXBAR wants to build things the right way. They believe in the power of transparency, and let the core ingredients do all the talking with all of them listed on the front of the packaging. You’d likely recognize RXBAR on a store shelf: they’re the ones who have egg whites for protein, dates to bind, nuts for texture and other delicious ingredients like unsweetened chocolate, real fruit, and spices like sea salt or cinnamon. I’ve tried just about all of their flavors at this point and quite honestly they’re ALL delicious. But if I had to choose one personally, I’d say the Chocolate Sea Salt bar is my all-time favorite. But try them all out for yourself and see just how good they really are! RXBARs are gluten free, soy free, and dairy free. And there’s no added sugar. It’s very rare to see such an incredible, delectably-tasting snack that’s actually healthy. But RXBAR is just that. For 25% off your first order visit RXBAR.com/elite and enter the promo code “Elite” at checkout. Again, that’s RXBAR.com/elite and the promo code is “elite” at checkout. * Have you joined the Elite Man Newsletter yet? If not, get on it now! Go to EliteManMagazine.com/newsletter and sign up to get special Elite Man content not seen nor heard anywhere else. Get all of our bonus podcast information, sneak peaks into upcoming shows, behind-the-scenes content, special offers, and exclusive Elite Man updates you won’t find anywhere else. I’m telling you if you’re not on our newsletter yet you’re missing out. Go to EliteManMagazine.com/newsletter and become a true member of the Elite Man Community. I look forward to speaking soon. EliteManMagazine.com/newsletter.

The Problem: No Plae. This episode of Roderick on the Line is brought to you by: Squarespace. Free trial plus 10% off your first purchase with the special offer code, “SUPERTRAIN.” RXBAR. RXBARs are whole food protein bars made with 100% real ingredients. Just real food that tastes good and is good for you. Use offer code “ROTL” for 25% off your first order. Casper. It’s a really good mattress. Get $50 towards select mattress by using “SUPERTRAIN” at check out.

Tonight the Boston Celtics will take on the Los Angeles Lakers and look to end their three game losing streak. The Celtics will have their full complement of players tonight minus Gordon Hayward. A win not only ends the skid but also improves their odds of getting the Lakers draft pick next year. The Milwaukee Bucks didn't wait until the end of the season to fire their coach. On Monday the Bucks fired Jason Kidd and are 1-0 in the post-Kidd era.  Head to RXBars.com/CLNS to get 25 percent off a package of no B.S. whole-food protein bar.

Mired in a three-game slump, Celtics fans got a glimpse of hope from Robyn Hayward. Gordon Hayward's wife shared a video of him shooting stand-still shots from the top of the key, and the Celtics star sunk all four of the filmed jumpers. Elsewhere, the Celtics dropped to No. 3 in ESPN's Monday Power Rankings after an 0-3 week. Since Dec. 15, Boston is the league's worst team according to offensive efficiency. Head to RXBars.com/CLNS to get 25 percent off a package of no B.S. whole-food protein bars!

Kyrie Irving dropped 40 points in his return after missing a game with a shoulder issue. Still, the Boston Celtics lose their third consecutive game. The Orlando Magic defeated Boston 103-95. Irving was named an All-Star starter, but will await the NBA's draft to find out whether he'll play with LeBron James or Steph Curry, the two captains. Get 25 percent off your order of no B.S. protein bars at RXBars.com/CLNS!

Magazine covers may tout the importance of protein for weight loss, but what if the benefits go far beyond that? Today's episode of This Unmillennial Life uncovers why protein as we age (starting as early as our 30s!) is so important to maintain lifelong health and independence, plus covers one of the more common quick-to-grab protein options -- protein bars -- and identifies the best choices. In the show I interview Chris Mohr, RD, PhD (Don't miss the interview I did with Chris in The CrossFit Episode) and Jessica Crandall, RD, CDE, AFAA. We discuss:  The importance of eating protein throughout the day How much protein to aim for at each meal What an adequate serving size of protein looks like Why some protein bars may be glorified candy bars What you should look for on the label when choosing a protein bar What ratio of protein to calories makes up a good protein bar choice How choosing low-calorie foods (like low-calorie nut milks) may seem like a good idea but is actually hindering your ability to get enough protein What ingredients to look for on the labels of protein bars that make them a good or not-so-good choice Whether or not protein bars are safe choices for kids I close out this week's show with my personal recommendations for 4 protein bars I like and recommend (which include ALDI Elevation Mint Chocolate bars, Think Thin Brownie Crunch, Pure Protein Salted Caramel and Rx Bars). I also discuss my thoughts on Quest protein bars. (Spoiler: I'm not a fan of Quest personally for taste and digestibility, but know many people love it so I recommend it as one you may want to try.) As always, thank you for listening, subscribing and sharing with a friend! Listeners tell me it's the kind of podcast you want to tell your girlfriends about. So if you haven't done that, please share! Or provide me feedback by leaving me a voicemail OR joining the This Unmillennial Life Facebook Group. Thanks for subscribing. If you enjoy the show, please leave a review! Until next time, ~Regan Never miss another episode! This Unmillennial Life is available each week via iTunes, NPROne and Libsyn. This week's episode is sponsored by HealthyAperture.com — the web's first and only dietitian-curated recipe discovery site. Musical support provided by Ben Williams at Kudzu Studio. Website support provided by Katy Widrick at MakeMediaOver.com. Additional support provided by Robin Plotkin of RobinsBite.com.