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In this episode of The Dept. Omar sits down with Kristine, an 8-figure entrepreneur who went from living in a garage to building a nearly $10 million online business using paid ads. Kristine didn't waste time with the slow grind of organic content. She mastered the art of paid ads, turning tiny budgets into massive profits.If you've ever felt stuck, wondering how to get your offer in front of more people, Kristine breaks down the exact ad strategies she used to scale fast, even without an existing audience. She also shares the most common mistakes most people make with ads and how you can avoid them.Whether you're just starting out or looking to scale, this episode is packed with practical insights that can completely change your approach to marketing online.
Have you noticed the recent changes in Google's search? Have you seen the AI tool that shows up when you search? It's handy for the person doing the search. But how does it affect your business?In this episode, I chat with Tyler Kemp, who is a marketing expert and account manager specializing in marketing for the eyecare industry.Tyler is known for turning digital trends into practical, actionable insights, making him a trusted voice for anyone looking to grow their brand in a competitive market. He also shares his expertise on his own platform, TyTalksMarketing, where he offers tools and tips for thriving in the digital space.In this episode, you will learn:How the most recent updates to the Google algorithm affect your businessHow you can optimize your SEO to improve your rankingThe difference between awareness campaigns and lead generation The importance of training your staff to optimize marketingConnect with Tyler - https://www.instagram.com/tytalksmarketingLove the show? Subscribe, rate, review & share! http://www.aboutmyeyes.com/podcast/
Episode 344 – The Lie of “Just Be Consistent”: Marketing Advice I Wish I'd Questioned Sooner We've all heard it: “Just be consistent.” It sounds helpful. Harmless. Even wise. But what if that well-meaning advice is leading you to burnout, bland marketing, and busywork with zero results? In this episode of the Small Business Made Simple Podcast, I'm busting one of the biggest marketing myths out there—that consistency alone is the magic fix for your business visibility. (Spoiler: it's not.) If you're posting daily, showing up in stories, emailing your list religiously—and still wondering “Why isn't this working?”—this one's for you. Inside this episode: ✅ Why consistency without clarity leads to chaos ✅ The difference between strategy and survival posting ✅ What I wish I'd been told about content, messaging, and momentum ✅ How to reset your marketing to be consistent with purpose ✅ Three practical ways to make your marketing work harder (and feel lighter) ✨This is your permission slip to pause, rework what isn't landing, and stop creating just for the sake of showing up. You'll walk away with a refreshed view on consistency—one that's aligned, strategic, and sustainable. Because being consistent should support your business, not drain it.
This week on Business Influencers, we go all in with Drew Berman, Peak Performance Strategist, Coach, International Speaker, and Marketing Expert. With nearly 30 years of experience, Drew shares actionable strategies to help entrepreneurs and service providers drive revenue, build powerful partnerships, and elevate their impact. From fintech to estate planning, his insights are game-changing. Don't miss this powerful conversation hosted by Chris Salem. Tune in on Spotify, Apple Podcast & Youtube, only on TALRadio English.Host : Chris SalemGuest : Drew Berman, Peak Performance Strategist, Coach, International Speaker, and Marketing ExpertYou Can Reach Drew @ImpoweredNetwork.com/Power-Hour-Main#TALRadioEnglish #BusinessInfluencers #DrewBerman #PeakPerformance #LeadershipStrategy #Entrepreneurship #MarketingExpertise #SuccessMindset #FintechLeadership #EstatePlanning #DigitalTransformation #GoAllIn #TouchALife #TALRadio
Successfully Unemployed Show with Entrepreneurs Investors and Side Hustle
Elizabeth Howell is a solopreneur who helps entrepreneurs and creators combine podcast guesting and LinkedIn content to create organic marketing magic. Don't waste any more time struggling to execute marketing strategies that produce zero results. Elizabeth's targeted podcast guesting program helps you build trust, create consistent content and get trackable results. With 25 years of PR, media and content creation experience, no one is better skilled to serve you. Her products include niche podcast lists, as well as DIY and Done For You services. Visit her LinkedIn profile to learn more, http://www.linkedin.com/in/euh24"We WON an AWARD!! Top 20 Side Hustle Podcasts! Check us out here! https://podcast.feedspot.com/side_hustle_podcasts/Get the FREE Real Estate Investing Course: https://masterpassiveincome.com/freecoursesuYoutube: https://YouTube.com/iamrogerwesley// WHAT TO WATCH NEXTStart a Podcast: https://youtu.be/YdKKwSSOnJAMake Money Online: https://youtu.be/WDkRHg3uxR0Flea Market Flipper: https://youtu.be/MYEoeQPT-5E//BEST BUSINESS COURSES I RECOMMENDStart an Online Business: https://successfullyunemployed.co/p24Start a podcast: https://successfullyunemployed.co/podcourseMake money on Etsy: https://successfullyunemployed.co/goldcityCreate a Facebook Ads Agency: https://successfullyunemployed.co/laptopempiresMake $ from nothing as a Flea Market Flipper: https://successfullyunemployed.co/fleamarketflipperLearn how to invest in land: https://successfullyunemployed.co/retipsterLearn more about Dustin and find resources to build an automatic real estate investing business:https://masterpassiveincome.com/NOTE: This description may contains affiliate links to products we enjoy using ourselves. Should you choose to use these links, this channel may earn affiliate commissions at no additional cost to you. We appreciate your support!
Rob Anspach, a marketing consultant and former carpet cleaning business owner, shares his journey from entrepreneurship to media. He discusses innovative marketing strategies that increased his average sale from $75 to over $500. Rob shares SEO, email marketing, and social media strategies designed to help commercial cleaning professionals attract more clients and stand out in a competitive market.
Today, I'm hanging out with my good friend Bryan Reynolds, a true pro when it comes to content strategy and digital marketing in the senior living world. Bryan's been in the game for over 12 years, and what I love about him is how he brings heart and storytelling into a space that's so often overlooked when it comes to digital.In this episode, we dive into Bryan's unique journey from video production to senior living, and how he's helping reshape how providers connect with both prospective residents and their families online. We talk about the power of digital presence, content that actually resonates, and what makes a marketing strategy work in our industry right now—not five years ago.If you've ever wondered how to better connect, tell your story, and build real relationships through digital channels, you're going to love this convo. Bryan shares some real gems around where the industry's headed and why now is the time to double down on your strategy.
Political marketing expert at the Australian National University, Dr Andrew Hughes, thinks the song is a smart political move by the Liberal Party.See omnystudio.com/listener for privacy information.
This week on SUPERWOMEN, I sat down with Tina Wells, entrepreneur, bestselling author, and brand builder, whose impressive career started when she was just 16 years old. Tina has spent nearly three decades making a lasting impact on the business world, from creating her first company as a teenager to launching brands with Target, writing over 20 books—including the “Mackenzie Blue” and “Honest June” series for young women and a slate of powerful self-help and business books for adults—and now helping founders scale into the millions.In this episode, Tina shares how she carved out a unique path, moving from trendspotting and influencer marketing (before it even had a name) to product development, publishing, and advising founders on how to build sustainable, scalable businesses. We talk about the realities of growing a business, the power of hiring the right people at the right time, and how to design a work-life harmony that actually works. Tina opens up about learning to let go of perfectionism, how to avoid burnout, and why creating moments of stillness can be the ultimate productivity hack.Whether you're a founder, creative, or someone seeking more fulfillment in your day-to-day life, Tina's advice is packed with wisdom and practical takeaways you won't want to miss.Thank you for listening! Don't forget to order my book, “Fearless: The New Rules for Unlocking Creativity, Courage, and Success.”Follow SUPERWOMEN (@rmsuperwomen) and Tina (@tinawells) on Instagram.Support this podcast: https://bit.ly/rmsuperwomen
This week I had Will Wang back on for a conversation about direct marketing. Will, in fact. has just successfully sold his consulting business and was super generous with me asking him a stack of questions about a subject I have been fascinated with for a long time now... How do you get the attention of your ideal clients by going direct to them rather than spending a truck load on marketing and waiting for them to hopefully come to you? There's a stack of gold in Will's and My chat - I'm sure you'll get a heap out of it.
New Zealand Rugby and former kit sponsor Ineos have resolved their financial differences. A settlement has been reached after NZR lodged an injunction at the High Court in Wellington, with the figure reportedly in excess of $21 million. Ineos get to terminate the deal after three years, rather than the full six. Marketing Expert Mike Hutcheson told Andrew Dickens NZ Rugby will likely wind up with a contract with a similar company. He says we're a tiny country at the bottom of the world, and you have to look quite hard to find someone who can afford to sponsor the All Blacks. LISTEN ABOVE See omnystudio.com/listener for privacy information.
Affiliated: ClickBank's Official Affiliate Marketing Podcast
The ClickBank Sales wizards join the Affiliated podcast to discuss CPA vs RevShare and the nitty gritty details that could potentially save your business from imminent doom. SalesBound - http://salesbound.com/ Email Us - affiliated@clickbank.com
Join my membership community!
AI is changing the way customers search—and smart contractors are adapting. In this episode of the Contractor Growth Network Podcast, Logan Shinholser sits down with Marcus Sheridan (They Ask, You Answer) to discuss the future of customer acquisition in the AI era. Discover how Marcus's new book, Endless Customers, builds on his previous work to help businesses master modern search habits, use video effectively, and diversify beyond just Google. Key Takeaways: What "Search Everywhere Optimization" means for your business How contractors should adapt to AI tools like ChatGPT Why long-form video is making a comeback The 5 pillars of Endless Customers How to sell and communicate like 0.1% of your market Building trust with AI-powered experiences Want to learn more about Endless Customers? Visit https://www.endlesscustomers.com/ Connect With Us: Instagram: https://www.instagram.com/contractorgrowthnetwork1/ Facebook: https://www.facebook.com/contractorgrowthnetwork/ View Recent Projects: https://www.contractorgrowthnetwork.com/featured-projects/ Listen to Our Podcast: https://www.contractorgrowthnetwork.com/podcast/
Points of Interest01:09 – 01:46 – Meet Today's Guest: Mari-Liis Vaher: Marketing pro, entrepreneur, and author of The Greatest Marketer in the World, Mari-Liis is here to help agencies prove their value and keep clients happy.03:04 – 03:40 – The Big Marketing Trust Issue: Ever had a client drop you out of nowhere, even though you were hitting all their goals? Mari-Liis explains why so many agencies struggle to prove their worth.07:10 – 07:57 – Marketing Is More Than Just Ads: Think marketing is just running social media and ad campaigns? Mari-Liis breaks down why it's actually a full system that needs to align with sales and leadership.11:51 – 12:36 – Scaling vs. Burning Out: Mari-Liis shares the hard lessons from running (and exiting) a seven-figure agency—why she left behind endless client work to build something more sustainable.17:04 – 17:46 – The Power of the “MIP Hour”: Setting aside an hour of focused, distraction-free work time each day can be a total game-changer for your productivity and stress levels.24:47 – 25:26 – Don't Just Take Clients at Their Word: When a client asks for SEO, Facebook ads, or a website, do you ask why? Mari-Liis explains why digging deeper leads to better results.28:24 – 29:06 – The #1 Killer of Good Marketing: Most marketing doesn't fail because the ideas are bad—it fails because of bad communication. Here's how to make sure everyone's on the same page.37:41 – 38:30 – Why Keeping Clients in the Loop Is Everything: If you're not giving your clients updates, they're making up their own (usually bad) stories about what's happening. Avoid that trap!42:42 – 43:07 – Freebies & Book Launch: Get Mari-Liis' free productivity guide, take a DISC personality test, and get early access to The Greatest Marketer in the World!Show NotesFree Productivity Guide for Overwhelmed Marketers - Learn how to work smarter, not harder: Download Here Free DISC Personality Type Test to Boost Your Impact in Communication – Understand how to communicate effectively in sales and marketing: Get It Free With Code MARCEL (this is a paid tool but with the coupon MARCEL, it is possible to download it for free.)Book Coming Soon: TheGreatestMarketer.comConnect with Mari-Liis:WebsiteLinkedInInstagramFacebookTikTokLove the PodcastLeave us a review here.
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In this episode of Do This, Not That, host Jay Schwedelson welcomes #1 Marketing Expert in United States - Amy Porterfield. They explore webinar strategies to instantly increase webinar registration rates, boost show-up rates, and other quick win tactics. Amy also shares the launch of her NEW podcast 'The Amy Porterfield Show' and why getting comfortable being uncomfortable is the best way to connect with your audience. =================================================================Best Moments:(00:43) Introduction of Amy Porterfield and her achievements(02:06) Discussion on webinars and their effectiveness(03:55) The “boot camp” strategy for webinars(07:48) Tactics to increase webinar attendance(11:41) Rebranding from “webinar” to “masterclass”(12:38) Amy's return to in-person events post-COVID(14:50) Sharing personal experiences on her podcast(17:26) Amy's decision to rebrand her podcast(24:14) The future of content creation and podcasting (moving toward video)(25:22) Announcement of Amy's role at the upcoming Eventastic virtual event(26:02) Reveal of Andy Cohen as keynote speaker for Eventastic=================================================================Guest Bio:Amy Porterfield is a digital marketing expert, entrepreneur, and podcast host. She specializes in digital course creation—teaching over 90,000 students—and has grown her business from zero to more than $100 million in revenue. Amy's podcast, formerly Online Marketing Made Easy, has accumulated over 60 million downloads. Known for her practical marketing advice and personal storytelling, Amy excels at helping entrepreneurs build and scale their online businesses.AMY Has a NEW Podcast! 'The Amy Porterfield Show:The podcast tackles topics in so many important areas such as: how to get more visibility on your offers, how to hire a teammate you trust enough to *actually* delegate, and how to stop second-guessing yourself constantly.With unprecedented dives into the playbook that runs her business… and candid conversations with experts, leaders, and unexpected entrepreneurs who've cracked the code on financial and lifestyle freedom.Here is the show: https://www.amyporterfield.com/marketing-strategy-podcast/And FOLLOW Amy on Instagram: @AmyPorterfield =================================================================Check out our FREE + VIRTUAL EVENTS! -> EVENTASTIC.comGuruConference.comDeliveredConference.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates.Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!
If your studio is bleeding out right now, it's not the economy, it's not your sales skills—it's a toxic marketing virus that's spreading fast. And if you've been running discount-heavy, low-value offers just to get people through the door, you've already been infected. In this episode, we're exposing the real reason so many studios are struggling with retention, cash flow, and high churn rates—and exactly how to turn it around before it's too late. Here's what we're covering: The ‘cheap offer' trap that's secretly killing your business Why discounting your services is the fastest way to attract low-quality leads The brutal truth about why your marketing isn't working (and how to fix it) The only type of offer that will actually bring in high-value members How to structure a profitable front-end offer that converts long-term clients Why most ad agencies are setting studio owners up to fail What to do if your studio is stuck with a bunch of freeloaders … and a whole lot more Chapters: ⏳ [00:00] The Hidden Virus That's Killing Studios Right Now ⏳ [06:30] How a ‘Marketing Expert' Led One Studio to Financial Disaster ⏳ [12:00] The Fatal Mistake That Turns Your Studio Into a Revolving Door ⏳ [18:40] Why Free Trials & Discount Offers Attract the Wrong Clients ⏳ [25:15] The Simple Formula for a Profitable Front-End Offer ⏳ [32:50] Ad Agencies vs. Studio Owners—Why You Can't Outsource Sales ⏳ [40:10] How to Stop the Bleeding & Fix Your Membership Pipeline ⏳ [48:30] The Fastest Way to Turn High Leads Into High-Value Members ⏳ [55:00] Your Next Move: The High-Converting Offer Playbook Hope you enjoy! Want free resources? DM over on IG @hey.doza with ‘books' for my personal recommendations or ‘non-negotiables'. https://www.youtube.com/@GeronimoUnfiltered WANT MORE: To say thank you for listening to the pod we'd like to gift you a FREE session to brainstorm a 3 Step Action Plan for your gym or fitness studio so you know EXACTLY what step you need to take to grow. Book in yours: https://link.wingmancrm.com/widget/bookings/geronimo-3-step-action-plan Connect with us: Geronimo: https://www.instagram.com/thegeronimoacademy Doza: https://www.instagram.com/hey.doza
Marketing Expert and Podcast Host Abby Zufelt walks us through the rebrand of her podcast, Working Girl Talk, sharing with us her tips on rebranding our projects.“Branding is one of my favorite topics and as somebody who just went through a really long branding journey, I'm happy to help and share my thoughts on this.”Some questions we went over include:1. What is the mission? What do I do? What am I trying to convey to people?2. Abby walks us through her three lists exercise so we can align your current brand with your aspirational brand.3. What is the experience you want people to feel? This will reflect in the music, fonts, brand motifs, and color palette.4. Brand looks, complete with accessories and props.and... Does she recommend erasing your former branding on Instagram?Guest:Working Girl Talk podcastWebsiteInstagramHost:Instagram: @MentorsontheMic @MichelleSimoneMillerTwitter: @MentorsontheMic @MichelleSimoneMFacebook page: https://www.facebook.com/mentorsonthemicWebsite: www.michellesimonemiller.com andwww.mentorsonthemic.comYoutube:https://www.youtube.com/user/24mmichelleIf you like this episode, check out:The Importance of Mastermind Groups3 Tips for Building your Audience and Creating your Content Strategy with PR Expert Aliza Licht (BONUS)3 Actionable tips to starting your PR strategy before getting a publicistOscar Predictions with Michelle Miller, actress & podcaster on Working Girl Talk podcast
Want to ignite your paid search strategy and watch your ROI soar? In this episode, Taylor Karg sits down with Heather Comiskey, PPC Manager at Americaneagle.com. Whether you're a marketing professional looking to refine your paid search strategy or a business owner questioning the value of PPC, you'll gain valuable insights to help maximize your advertising investment. This podcast is brought to you by Americaneagle.com Studios. Connect with: Modern Marketing Messages: Americaneagle.com // Twitter // Instagram // Facebook // YouTube Heather Comiskey: LinkedIn Resources: Americaneagle.com Paid Search & PPC Management Services | Google Digital Marketing & E-commerce Certificate
Send us a textThis episode explores the importance of anchor content and how to achieve consistent marketing without feeling overwhelmed. The discussion includes strategies for avoiding shiny object syndrome, simplifying marketing efforts, and finding joy in content creation. • Understanding anchor content as a marketing strategy • The impact of shiny object syndrome on marketing efforts • Simplifying content efforts by focusing on strengths • Establishing a cadence for consistent output • The value of conducting regular marketing audits • Encouragement to embrace boring marketing for effective results • Taking time to identify what resonates personally in marketing Discount: Enjoy over 60% off on my marketing momentum session. Use code TINY24.Join my events community for FREE monthly events.I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy. Join the community here! Are you tired of prospects ghosting you? With a Gateway Offer, that won't happen.Over the next Ten Days, we will launch and sell our Gateway Offers with the goal of reaching booked-out status!Join the challenge here.Support the showCome tour my digital home :) >>>WebsiteWanna be friends? >>> LinkedInLet's chat every Tuesday! >>> NewsletterCatch the video podcast on YouTube >>> YouTube
AI Won't Save You. Strategy Will.AI is transforming the way brands connect with consumers. But are companies actually leveraging it the right way? And what about marketing teams — are their operating models built for the future, or stuck in the past?In this episode, Rebecca Messina, former Global CMO of Uber and marketing leader at Coca-Cola, unpacks what brands are getting wrong about AI, strategy, and team structure. She also reveals the top traits she looks for in marketing hires, and why adaptability and a relentless drive to learn are non-negotiable in today's industry.If you want to stay ahead in marketing, this conversation is a must-listen. Buckle up — Rebecca's insights might just change the way you think about your entire marketing approach. Key Moments:00:00 Who is Marketing Expert, Rebecca Messina?01:53 The Most Common Misconceptions in Marketing03:48 Adapting Marketing Strategies to Different Environments05:29 The Importance of Language in Marketing16:08 Cross-Functional Collaboration19:50 The Art of Risk-Taking26:06 Your Operating Model is Costing You Talent26:59 Global vs. Local Marketing Strategies28:32 Innovating Your Operating Model29:28 Hiring High-Performing Teams33:12 Navigating AI in Marketing39:16 Aligning Your Mission & Your Strategy42:28 Lightning Round & Rebecca's Top Resources47:28 Why Flexibility is Wealth Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.
As the founder and CEO of Yodel Mobile, an international app marketing agency based in London, Mick Rigby brings over 20 years of experience in the industry. In this episode, Mick shares his insights on the evolution of mobile marketing and his approach to today's greatest industry hurdles, from creative development and AI, to testing channels and diversifying your marketing mix. Mick also highlights the key challenges in retaining user engagement in the competitive app market and what he's looking forward to in 2025.Questions Mick answered in this episode:What's your perspective on the evolution of the mobile marketing industry over the last two decades?What are you seeing in terms of trends in creative styles?How is AI positively impacting your customer base?How do you think about diversifying ad spend for a customer? What portion of it is going to self-attributed networks and programmatic? And where do you see that changing in the future?How long do you give a channel before you pull the plug?What's your opinion on retention tactics?What predictions do you have for the mobile marketing industry in 2025?Timestamp:1:30 About Yodel Mobile4:00 The evolution of mobile advertising8:55 AI in creative development12:42 Strategies for diversifying ad spend14:39 When to pull the plug on a channel16:55 Mick's view on retention18:42 A look ahead at 2025Quotes:(5:05-5:27) “Millennials are opening 30-plus apps a day, and it's become an essential part of access to digital information and media support, certainly for that particular target audience; and then the older audiences, like myself, rely very heavily on apps now. So they've become integral to the way we live.”(7:34-7:46) “Now, creatives have become as important as perhaps they were 15-20 years ago in the digital environment, where the creative actually drives the compelling message to get people to download.”(10:49-11:08) “ We're seeing a lot of businesses start using AI to help with keyword metadata management for ASO. Now, I think it's a good way of short-cutting that process. The challenge though, is that a lot of the direction that AI takes us in is very similar for everybody.”Mentioned in this Episode:Mick Rigby's LinkedInYodel Mobile
Want to boost your income? In this episode, marketing expert Neil Patel shares his best tips and strategies for making more money through smart marketing and investing.---Neil Patel is a digital marketing expert, entrepreneur, and co-founder of companies like Crazy Egg, Hello Bar, and KISSmetrics. Specializing in SEO and content marketing, he has helped major brands like Amazon and HP boost their online visibility. Patel is known for his data-driven strategies and shares marketing tips through his blog, podcast, and YouTube channel.---Like this episode? Watch more like it
Melanie Johnson co-owner of Elite Online Publishing, interviews Victoria Hajjar, the founder of Ugly Ventures, helping entrepreneurs scale their businesses from six to seven figures and beyond. Victoria shares her unique journey, starting from her early career in Shanghai, China, to becoming a marketing expert in the U.S. She emphasizes the importance of creating a solid foundation for your business with systems and processes, using her four puzzle pieces framework: brand, marketing growth strategy, team, and leadership. Learn More: https://www.ugliventures.com/
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Topics Discussed:- Trade Show Insights & Industry Trends- Getting Noticed in Distribution- Sales & Incentive Strategies for Food Brands- Navigating New Distributor Relationships- The Importance of Transparency & Data in Distribution
In this episode, Kristin chats with Pinterest marketing expert Meagan Williamson about how to leverage Pinterest and other platforms for your product based business growth. You'll discover:The benefits of a mixed-content strategy, using videos and images to broaden your reach and visibilityTips for utilizing text overlays on Pinterest to help the algorithm identify your audienceThe role of different marketing channels in discovery and customer engagementStrategies for repurposing content across platformsThe importance of sustainable marketing strategies that don't require constant hands-on involvementMeagan also shares insights from her 10+ years of marketing working with product brands to create an omnichannel content strategy that builds community and drives sales. Plus, learn about her favorite strategies for evergreen marketing on Pinterest! Tune in to learn practical tips that can transform how you market your products and grow your business, sustainably and efficiently both on and off of Pinterest.Enjoy the chat!ABOUT MEAGAN: Meagan Williamson is a Pinterest marketing expert dedicated to helping businesses achieve sustainable growth with proven Pinterest strategies. With a passion for simplifying marketing, Meagan empowers entrepreneurs to captivate audiences, boost visibility, and create lasting success by driving meaningful results and building strategies that scale over time.CONNECT WITH MEAGAN: Get on the Waitlist for Pin Potential: https://pinpotential.com/?affiliate=kristin_fisherJoin the FREE Pinterest Challenge HEREDownload the FREE Resource: Pinterest Image Guide**Please note that Kristin may receive commission from the above referral links.CONNECT FURTHER WITH KRISTIN!Listen to the private podcast series UNLOCKING FAIRE - Get instant access HEREReady to scale on Faire? Check out The Faire BootcampWebsite: kristinfishercoaching.comInstagram @kristinfishercoachingContact: hello@kristinfishercoaching.com
On this episode of R&R's Ask the Expert, industry expert Ben Ricciardi dives into the noisy world of digital marketing. Ben, the founder and CEO of Ironclad Restoration Marketing, has been a pivotal figure in the digital marketing scene for the restoration industry since 2015.
Marketing Leadership Podcast: Strategies From Wise D2C & B2B Marketers
Henry Burreson, Podcast Influencer, Marketing Expert and Founder of Soundwave Agency, shares his journey from hosting over 300 gaming podcasts to leading a podcast marketing agency. Together with host Dots Oyebolu, Henry explores the intersection of podcasting and influencer marketing, offering strategies for effective audience engagement and campaign success.Key Takeaways:(02:56) Selecting the right podcast format is essential for campaign success.(04:00) Targeting podcasts with recurring brand sponsorships increases effectiveness.(04:46) Magellan AI is a valuable tool for data-driven podcast marketing.(05:29) Niche targeting enhances the impact of podcast influencer campaigns.(07:14) Sports, news and comedy are the most popular podcast categories for advertisers.(08:12) B2B brands successfully use consumer-focused podcasts for marketing.(10:53) Podcasting fosters a stronger influencer-to-audience connection through long-form content.(18:09) Podcast hosts have multiple monetization options whilst maintaining authenticity.Resources Mentioned:Henry Burreson' LinkedIn Profile -https://www.linkedin.com/in/henryburreson/Soundwave Agency LinkedIn Page -https://www.linkedin.com/company/soundwave-agency/Soundwave Agency website -https://www.soundwave.pro/Shopify - https://www.shopify.com/ShipStation - https://www.shipstation.com/ZipRecruiter - https://www.ziprecruiter.ie/Spotify - https://open.spotify.com/Patreon - https://www.patreon.com/Fourthwall - https://www.fourthwall.com/Insightful Links:1. How to Build Your Influence Through Podcastinghttps://blog.podbean.com/how-to-build-your-influence-through-podcasting/2. Podcasting and Influencer Marketinghttps://hireinfluence.com/blog/podcasting-and-influencer-marketing/3. The Power of Influencer-Generated Podcasts for Expanded Awarenesshttps://aicontentfy.com/en/blog/power-of-influencer-generated-podcasts-for-expanded-awareness4. The Role of Podcasts in Influencer Marketing: Engaging Listeners with Authentic Voiceshttps://www.winsavvy.com/the-role-of-podcasts-in-influencer-marketing-engaging-listeners-with-authentic-voices/Thanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds
Affiliated: ClickBank's Official Affiliate Marketing Podcast
The Honey influencer scandal is turning heads everywhere in the affiliate marketing industry, content creator world, and in the minds of the general public. Honey, a browser extension owned by PayPal, is currently undergoing immense scrutiny as various influencers have discovered how Honey has stolen massive commissions from them and deceived consumers everywhere. The crazy thing is, their deception is actually kinda genius, even if it is quite nefarious. In today's episode of Affiliated, an affiliate marketing podcast by ClickBank, four affiliate marketing experts respond to the Honey influencer scandal and explain the ins and outs of how this happened, how this affiliate marketing scandal stole lots of money, and how affiliates and influencers can avoid situations like this in the future. These sales professionals also discuss the tech side of this scandal, how it effected brands immensely, and their personal thoughts on how this will all unravel. ClickBank has been in business for over 27 years and has a proven track record of trust as it paid out over $6 billion in affiliate commissions. If you'd like to learn more about ClickBank and the world of affiliate marketing, consider checking out our website below! ClickBank - https://www.clickbank.com/ MegaLag Video - https://youtu.be/vc4yL3YTwWk?si=aDBQZCdgDRw49Hpj Marques Brownlee's Video - https://youtu.be/EAx_RtMKPm8?si=978xsOk_U0Ro5--w Legal Eagle Video - https://youtu.be/4H4sScCB1cY?si=kEGXufBIS-XTiObr Email Us - affiliated@clickbank.com Subscribe to the NEW Affiliated YouTube Channel! - https://www.youtube.com/@TheAffiliatedPodcast
This episode is a masterclass in marketing to drive revenue for businesses of any size. Shannon Murray-Doffo, a Chief Revenue Officer and marketing expert, shares insights that deeply resonate with my own perspective on how businesses should approach driving revenue.There's a widespread misconception in modern business—especially among small businesses—that marketing cannot be held accountable for ROI. This is complete nonsense, and Shannon agrees! In this episode, we discuss how marketing can directly impact revenue, the critical elements to include in your sales channel, and numerous practical, effective strategies to grow your business. If you're a business owner, don't miss this episode!
New year, new goals, new trends!
Podcast Blurb: Episode 330 – The Big Change to Google That Will Affect Your Website Visits Ready to tackle the latest disruption in the digital world? In episode 330 of the Small Business Made Simple Podcast, we dive into the game-changing new feature from Google: AI Overviews in search results. These automated answers are shaking up the way customers find information—and it's a shift every business owner needs to know about. Join me as we unpack: What Google's AI Overviews mean for your website traffic. The golden opportunities hidden in "People Also Ask" and "People Also Search For" sections. How to adapt your content strategy to stay visible and relevant in 2025. Whether you're a seasoned marketer or just starting to leverage AI for growth, this episode will give you actionable tips to keep your business thriving in the evolving search landscape.
[SUMMER SERIES] The Year I said YES - yep I said yes for a WHOLE year and on this episode I explain what happened, the doors it opened and the amazing things that happened because I had the courage to say yes! Take a listen to episode 328 and hear the GOLD! Get inspired for your 2025!
Join Doug as he interviews Darcy Juarez, the behind-the-scenes force of major marketing campaigns and co-author of Dan Kennedy's latest book. With over 20 years of experience, Darcy breaks down complex marketing concepts into digestible, actionable steps. She reveals the secrets of effective direct marketing, sharing insights on automation, customer psychology, and building sustainable marketing systems. KEY TAKEAWAYS Darcy emphasises that marketing success relies on understanding three fundamental elements: identifying the right market, crafting the right message, and choosing the right media channels where your audience pays attention. Darcy advocates for implementing just one marketing system per month, allowing businesses to build 12 effective systems over a year without becoming overwhelmed. Through her decades of experience, she has observed that people respond more strongly to pain avoidance than pleasure seeking. This is a crucial insight she uses to shape marketing messages. Marketing success can be broken down into a four-step process: getting the message delivered, opened, read, and responded to - teaching that failure at any step means overall failure. Focus on principles rather than tactics; principles remain constant while tactics evolve with technology. Through her strategic consulting, Darcy helps businesses identify customers who have both the ability and willingness to buy, two distinct qualities she's found must exist together for success. Removing routine tasks frees up mental energy, allowing business owners to focus on growth and strategy rather than repetitive work. Based on her extensive marketing experience, Darcy reveals that providing clear instructions is crucial - she's found that removing assumptions can double business response rates. BEST MOMENTS "We as small business owners can't even spend a fraction of that to try and get in front of everybody. So we're so much better off figuring out exactly who we are for." "You get to decide your business is your business. You get to decide every business does not have to be the same way." "We overestimate how much we can get done in a short period of time and we underestimate how much we can get done in a longer period of time." ABOUT THE GUEST Website: www.MagneticMarketing.com Darcy Juarez is the woman behind the curtain of some of the biggest marketing campaigns and product launches we have witnessed. You may not have heard her name; but you definitely have seen her work. She recently co-authored Dan Kennedy's latest book, “No B.S. Direct Marketing for Non-Direct Marketers.” https://www.linkedin.com/in/darcyjuarez/ www.TheDirectMarketingBook.com VALUABLE RESOURCES Website: http://dougbennett.co.uk/ Email: doug@dougbennett.co.uk LinkedIn: https://www.linkedin.com/in/financialdoug/ Twitter: https://twitter.com/FinancialDoug Facebook Wealth Tribe: https://join.dougbennett.co.uk/ Download Your "Ten-Step Guide To Financial Freedom" Here: https://bit.ly/Struggle-Success BOOKS: Goals Do Come True is now live and available to buy on Amazon: https://amzn.to/3phcy6Z Think Simple, Win Big is now live and available to buy on Amazon: https://www.amazon.co.uk/Think-Simple-Win-Big-Business/ Enjoy, and come back for the latest podcast each Wednesday. Thank you for listening.
Jered Drinkwater was on the Podcast back in 2021 when he was the Chief Marketing Officer for BSN Sports. Now he's back but this time he's the Co-Founder and CEO of his own company and he shares some Marketing BEST PRACTICES for ADs on The Educational AD Podcast! --- Support this podcast: https://podcasters.spotify.com/pod/show/educational-ad-podcast/support
Mallory Rowan is doing a podcast takeover! This week, Mallory dives deep into creating a sustainable, high-impact Black Friday social media strategy—no gimmicks or empty sales fluff. She's laying out a game plan of 5 essential steps to ensure your audience shows up ready and excited when your Black Friday deals drop. Whether you're going all out on social media or keeping it low-key, these tips will help you connect authentically and boost engagement with ease.Mallory covers everything from building early anticipation to planning dynamic stories and feed content that captures your audience's attention. Tune in to learn how to prep your social media so your Black Friday sales hit differently this year!What You'll Learn:- Why building anticipation early creates engagement and prevents the dreaded “empty concert” effect- Mallory's tips for setting up both organic and paid strategies to gather email leads in advance- How visual branding (even subtle tweaks!) can increase engagement leading into Black Friday- Why regular content with light promo hints builds excitement without overwhelming your audience- Strategies for using Instagram Stories to show behind-the-scenes, add authenticity, and answer common questions- Techniques for balancing your strengths in content format, whether stories, carousels, or videoResources Mentioned:- Follow Mallory on Instagram: https://instagram.com/malloryrowan- Mallory Rowan's Instagram Stories Workshop: https://malloryrowan.com/15-second-strategy - Join Mallory's email community: www.malloryrowan.com- Black Friday in a Box by Gemma Bonham-Carter: www.gemmabonhamcarter.com/blackfridayYour Next Steps:- Work with Me: https://www.gemmabonhamcarter.com/programs - What I Use to Run My Business: https://gemmabonhamcarter.com/tools - Launch Your Course (Free Class!): https://learn.gemmabonhamcarter.com/class/ - Build Your Evergreen Funnel: https://learn.gemmabonhamcarter.com/funnel-kit/ - Behind-the-Scenes on Instagram: https://www.instagram.com/gemma.bonhamcarter Support the show
Free Life Agents: A Podcast for Real Estate Agents Who Want to Develop a Passive Income Lifestyle
Hawk Mikado is not just a seasoned expert in marketing and lead generation; he's an investor and airbnb mid-term rentals manager with over a decade of experience. As a transformative force in the real estate industry, and the visionary leader of Realē Happy, the #1 lead investor-agent team at eXp Realty, Hawk has built an international team that sets new standards in real estate service and client satisfaction. Drawing on over a decade of experience in sales, marketing, and business growth, Hawk knew it was time to shift his focus to real estate full time with the same passion and expertise that propelled his clients to over $100M/yr in revenue. As a 3-time International Best Selling Author, Speaker, and Publisher of Funnel Magazine, Hawk has mastered the art of elevating businesses through innovative strategies and unparalleled execution. As the top professional in Neurolinguistic Communication and a recognized “Genius Business Growth Strategist” ~USA News, Hawk leverages his deep understanding of human behavior and market dynamics to deliver unparalleled service in the real estate market. His strategic approach has been instrumental in achieving remarkable sales growth and cost-efficient lead generation for his clients, to help deliver quicker home sales and better offers. In our podcast, Hawk shares the #1 mistake that real estate agents are making when it comes to generating and converting leads and why realtors are not converting as many leads as they should. Hawk also shares how he is helping real estate agents save time and make more money by spending time on working with clients and closing deals instead of mundane admin tasks. You Can Find Hawk@: Facebook: https://www.facebook.com/HawkMikado/ Join the Reale Happy Team: https://realehappy.com/
Ever wondered how to turn a virtual event into not just a list-builder but a money-making machine? You're in for a treat! In this episode, I sit down with Jennie Wright, a Virtual Summit and Marketing Expert, to go through her secrets for hosting a summit that boosts your email list while driving serious sales.Check out the full show notes here: https://www.winthecontentgame.com/138
The Senior Care Industry Netcast w/ Valerie V RN BSN & Dawn Fiala
Send us a textUnlock the secrets to thriving in the senior care industry as Valerie Van Booven, along with Dawn Fiala, Lisa Marsolais, and Annette Ziegler from Approved Senior Networks, share their indispensable insights. This episode promises to transform your approach to home care operations and marketing with strategies drawn from their extensive experience in the field. Listen in as they explore the challenges and triumphs of building effective partnerships within the industry, and provide access to a wealth of resources designed to elevate your professional game.Delve into the remarkable mission of Care Patrol, a pioneering agency dedicated to simplifying the transition from hospital to home or senior care communities for older adults since 1993. We discuss the critical role of senior care advisors who ensure a person-centered approach in care planning. Learn how these advisors, alongside family members, navigate the complexities involved in keeping seniors at home when feasible. Sharing intriguing stories and practical examples, we spotlight the collaborative efforts required to create the best outcomes for clients aged 55 and over.Discover innovative marketing strategies and partnership-building techniques that can set your home care agency apart. From the importance of trust and communication in agency partnerships to creative marketing materials that leave a lasting impression, this episode is packed with actionable advice. Gain insights into how certifications and clinical backgrounds enhance credibility in the senior care landscape. Plus, explore heartwarming holiday outreach projects that bring generations together and highlight the impact of structured home care in reducing hospital readmissions. This is your ultimate guide to succeeding in the ever-evolving world of senior care.Continuum Mastery Circle IntroVisit our website at https://asnhomecaremarketing.comGet Your 11 Free Home Care Marketing Guides: https://bit.ly/homecarerev
Mark introduces us to longtime friend Mark Tullio, a marketing specialist turned cannabis entrepreneur! They discuss the misconceptions surrounding cannabis, the importance of infrastructure in the industry, and the health and wellness benefits of cannabis. Tullio shares insights on funding, regulation, and the evolving public perception of cannabis. The conversation also touches on Tullio's musical journey with the band Eden Lane and the joy of performing. The episode emphasizes the need for education and openness regarding cannabis use and its potential benefits. Connect with Mark Tullio on LinkedIn! Takeaways Cannabis is often misunderstood as solely recreational. The cannabis industry is rapidly evolving and offers significant opportunities. Infrastructure is crucial for the growth of the cannabis market. Regulation is necessary for the legitimacy of the cannabis industry. Health and wellness applications of cannabis are gaining recognition. Public perception of cannabis is shifting towards acceptance. Investment in cannabis is challenging but evolving with local banks. Eden Lane serves as a connection point for lifelong friends through music. Education is key to understanding the benefits and risks of cannabis. Chapters 02:59 Mark Tullio's Journey into the Cannabis Industry 05:55 Building Infrastructure for Cannabis 08:49 Funding and Investment in Cannabis 12:08 Health and Wellness Benefits of Cannabis 14:58 Regulation and Public Perception of Cannabis 17:56 State vs. Federal Regulation of Cannabis 24:02 Karaoke and Personal Growth 26:48 Conclusion and Future Connections Affiliate Links: Unleashing the Power of Respect: The I-M Approach by Joseph Shrand, MD This episode is brought to you in part by SecuriTitle, a fractional paralegal service assisting with all things real estate in Massachusetts and New Hampshire.
Ella Parlor, a strategic marketing expert and author, joins us to share her fascinating journey from a creative child selling "invisible dresses" to becoming a leading figure in the world of alcohol marketing. Her story is a testament to the power of creativity and innovation, revealing how these early lessons shaped her understanding of building emotional connections with consumers. Ella's insights highlight the importance of understanding industry rules, especially in the highly regulated alcohol market, and how these lessons can extend to broader business practices.Throughout our conversation, Ella draws from her book, "High Tolerance: The Intoxicating World of Alcohol Marketing," to explore the delicate balance between financial success and personal legacy. We unpack her strategies for scaling businesses, emphasizing the importance of hiring the right team to focus on long-term growth. For business owners aiming to surpass the $10 million mark, Ella offers a fresh perspective on the critical decision-making involved in choosing between building a legacy and pursuing aggressive scalability.Ella also shares her personal journey of maintaining balance through daily habits and effective marketing strategies. From morning affirmations to walking conversations, she demonstrates how integrating movement into daily routines can enhance personal well-being. Her unique blend of personal branding and marketing expertise underscores the power of authenticity and storytelling, encouraging leaders to embrace challenges and push through discomfort to achieve meaningful success. This episode is packed with wisdom and humor, offering practical advice for leaders and innovators seeking to make a genuine impact.Thanks for listening in to the Uncommon Leader Podcast. Please take just a minute to share this podcast with that someone you know that you thought of when you heard this episode. One of the most valuable things you can do is to rate the podcast and leave a review. You can do that on Apple podcasts, or rate the podcast on Spotify or any other platform you listen. Did you know that many of the things that I discuss on the Uncommon Leader Podcast are subjects that I coach other leaders and organizations ? If you would be interested in having me discuss 1:1 or group coaching with you, or know someone who is looking to move from Underperforming to Uncommon in their business or life, I would love to chat with you. Click this link to set up a FREE CALL to discuss how coaching might benefit you and your team) Until next time, Go and Grow Champions!!Connect with me
Marketing Expedition Podcast with Rhea Allen, Peppershock Media
Karley Cunningham is a creative strategist and growth accelerator, and she takes businesses from overcrowded spaces into blue ocean territory to confidently stand out and thrive as brand leaders. The founder of Big Bold Brand, Karley, helps agencies, innovators, and changemakers accelerate the growth, impact, profit, and sustainability of their ventures. Her innovative Surefire Method™ provides businesses with the strategic toolkit needed to attract the right fit clients, and outpace their competitors, and charge a premium.00:00 - 00:30 "When you understand that brand is everything that you do. It's what people say about you when you're not in the room. It's not about your logo and your colors and your jingle or your tagline or your slogan or all these catchy things that we, you know, the, the Mad Men days they did to make an accessible and make them think that we're really smart and do these things. No, no, no. The practical tools that you need to create a great brand is synonymous with the tools you need to create a great business. If you don't have those in place, your business isn't set up for success.” — Karley Cunningham00:31 - 00:50 Welcome to Peppershock Media's Marketing Expedition Podcast00:51 - 01:45 Karley's Bio01:46 - 08:35 Marketing Essentials Moment: Importance of Case Studies08:36 - 12:55 Welcome to the show, Karley!12:56 - 17:08 Transition from Agency World to Consulting17:09 - 23:50 Interconnection of Business and Brand Strategy23:51 - 30:13 Pivoting During Crisis30:14 - 33:25 Importance of Investing in Branding33:26 - 34:15 Awesome, affordable outfits that are delivered to your doorstep each month. Get $10 credit and free shipping on your first order. Sign up for Nadine West.34:16 - 37:59 Overview of the Surefire Method™38:00 - 41:03 Building a Brand from the Inside Out41:04 - 42:19 Positioning Elements in Branding42:20 - 47:40 Long Tail Equation for Measuring Branding Success47:41 - 52:40 Building Trust52:41 - 57:57 Ideal Clients57:00 – 1:01:25 Reach out to Karley!1:01:26 – 1:01:57 Thank you so much, Karley! Share this podcast, give us a review, and enjoy your marketing journey! 1:01:58 – 1:02:44 Join the Marketing Expedition Community today!#Podcast #Branding #BusinessStrategy #SurefireMethod #BigBoldBrandIn #BusinessGrowth #CustomerInsights #FreshMarketingStrategy #MarketingTips #MarketingExpert #CustomerFocus #CustomerJourney #CaseStudy #MarketingJourney
You spend months working hard on a training only to launch it and hear crickets. If you can't mandate people take that training, what do you do?This is where marketing comes in.Marketing is a pretty different skill set than what most L&D teams have. And your marketing team may not have the capacity to support you with each new training. That's why nonprofit L&D teams need email marketing.That's what we're exploring in this episode with marketing expert Julie Nichols.▶️ Your L&D Team Needs Email Marketing. Expert Julie Nichols Shares Where to Start. ▶️ Key Points:00:58 Why L&D teams need email marketing07:20 The value of email marketing for L&D10:53 How your L&D team can get started with email marketing15:21 How to impact your target audience18:29 Email marketing resources for L&D teamsResources from this episode:The marketing resources Julie recommends:Liz Wilcox's email marketing membershipAmy PorterfieldThe Lead Magnets PodcastThe HubSpot AcademyJulie's Brand Strategy Online CourseJoin the Nonprofit Learning and Development Collective: https://www.skillmastersmarket.com/nonprofit-learning-and-development-collectiveWas this episode helpful? If you're listening on Apple Podcasts or Spotify, follow and leave a review!
Send us a textLearn how to reach U.S. Hispanic consumers with effective bicultural marketing strategies from expert Jessie Fernández. Discover the key differences, common mistakes, and emerging trends in marketing to this diverse and influential audience.I'm hosting a FREE masterclass where we'll dive into the Pinterest Trends you need to know for the upcoming year. We're talking about the exact strategies to help you attract more leads, boost your visibility, and ultimately grow your business. Sign Up thepinterestqueen.com/pinterest-trends FREE Pinterest Trends Masterclass: https://thepinterestqueen.com/pinterest-trendsFREE Pinterest Resources: https://thepinterestqueen.com/resourcesWant someone to manage your Pinterest: https://jenvazquezcoach.com/discoverDIY with live coaching from me: https://pintereststrategyacademy.com/psc
In this episode Brian Petro, a seasoned marketing professional with 20 years of management experience, shares his extensive background in digital marketing, managing multi-million dollar promotions, and mentoring marketing teams. The conversation delves deep into the nuances of understanding one's value, human connection, and marketing strategies. Brian emphasizes the importance of aligning responsibilities with authority in leadership roles and shares his personal experiences of transitioning from traditional employment to fractional consulting. This episode provides valuable insights for C-Suite leaders and those looking to make a meaningful impact in their careers. Episode Highlights: 02:21 Brian's Journey: From Entrepreneurial Roots to Marketing Expert 03:55 The Importance of Understanding Your Unique Value 05:58 Crafting a Distinctive LinkedIn Profile 08:33 Navigating Career Crossroads and Job Interviews 21:15 The Dynamics Between Sales and Marketing Brian Petro is a seasoned marketing professional with over 20 years of experience in leadership roles. He has expertly managed multi-million-dollar digital campaigns across various industries, from Fortune 500 companies to startups. Known for developing high-performing marketing teams of 100+ employees and contractors, Brian has earned a perfect 5-star rating on Glassdoor for his leadership. His work has helped elevate brand visibility, drive product sales, and significantly increase company valuations. With a proven track record in both B2B and B2C markets, Brian is a trusted expert in delivering impactful marketing strategies that fuel business growth. How to connect with Brian: Website: brightproductions.com Linkedin: https://www.linkedin.com/in/bpetro/ For more insights: Follow me on my YouTube Channel: https://bit.ly/47GgMdn Sign up for my Weekly Newsletter: https://bit.ly/3T09kVc Sign up for my LinkedIn Newsletter: https://bit.ly/49SmRV3 See omnystudio.com/listener for privacy information.
The Paul Gough Audio Experience: Business Lessons for Physical Therapists
In this one I share with you LIVE footage from when we had Dan Kennedy - the worlds No.1 Marketing Expert and guy who taught me everything I know about Marketing - on my stage at PPM LIVE. One of the things I got from Dan was the ability to make myself immune from criticism. Easier said than done, especially when you're in pursuit of a successful business that means you have to say and do things that lots of people don't agree with and we live in a world where most people have nothing else to do but pull other down. Dan taught me that almost all people's opinions are irrelevant. It's one of the best SKILLS you'll ever develop. Turn us up nice and loud to hear more. PPM LIVE Oct 17-20, use coupon code at: www.ppmlive24.com to save $100 on your tickets.
Join us as we chat with Marketing Expert, Forbes 30 under 30 honoree Adriana Lacy as she continues to see growth and change within the power of AI.
#90 How can you transform your marketing approach to create meaningful connections and lasting impact? In this episode, Seth Godin shares his wisdom on redefining marketing, emphasizing the importance of empathy, understanding customer needs, and leveraging AI as a supportive tool. Erika Kullberg and Seth discuss the balance between consistency and creativity, the significance of professional resilience, and strategies for building a loyal, engaged audience in a rapidly evolving digital landscape. Get Seth Godin's book "The Practice: Shipping Creative Work" here: https://erika.com/the-practice I'm running a free “Save $1,000 Challenge” to teach you creative strategies to save money. It's 5 days long and starts on Monday. Grab your free spot here: https://Erika.com/go Thanks for tuning in and come back every Tuesday for a brand-new episode! Make sure you hit the follow button to get notified. Prefer to listen on the go? Listen wherever you get your podcasts. https://www.erikataughtme.com/follow Prefer video or want closed captions? Watch this episode on YouTube. https://youtu.be/zglDZqfHPo4 Did you enjoy the episode? Please leave us a review here https://erika.com/review : (just scroll to the bottom and tap on “leave a review”) It really helps the podcast especially since we're just getting started. Even just a sentence is perfect! Follow the podcast @erikataughtme across platforms. Connect with me on Instagram. https://www.instagram.com/erikankullberg For more information, go to https://erikataughtme.com Get on my personal finance & investing course priority waitlist here https://erika.com/3D-money Get my Mastering YouTube course, to learn how to grow a YouTube following and monetize it https://erika.com/mastering-YT Get more of my free resources. https://erika.com/all-links