Podcasts about sigmatic

So, mushroom coffee is a thing these days - mainly thanks to those Nordic fellas from 4 Sigmatic, which you may have heard of? What's next? Coffee mixed with butter?! Oh, wait… Future episode, maybe. Let's stick with the mushroom one for now. When it comes to mushroom coffee, your question is probably the same one we had: what's the fu*kin point in this? Why ruin one of life's little pleasures by mixing it with a fungus?? Usually the answer comes back to health benefits or weight loss or something, so we assumed this was the same. Another important question: will it taste like shit? Or mushrooms? That's probably more likely. Otherwise it'd just be called, “sh*t coffee”, coffee made from sh*t - which is also a thing! So many coffee variants, so little… actually, let's be honest, plenty of time to try them all. But, if you've heard of mushroom coffee and can't be arsed paying a premium for a potential bag of dirt, take 57 mins to listen to this and we'll let you know if it's something you should bother with, or not. Want to try the same coffee we did? Click here to browse the Ballyhoura Mushrooms website, or visit them at https://ballyhouramushrooms.ieLiked this episode or have a suggestion for something we should bother doing? We'd love your review! Want to get in contact? Email: shouldibotherpod@gmail.comFollow us for more content on Instagram: @shouldibotherpod Hosted on Acast. See acast.com/privacy for more information.

When you think about improving your health, you probably consider implementing daily habits like preparing nutritious meals, adding more movement to your routine, and getting quality sleep. But before you can make lasting changes in those areas, you'll have to cultivate the mindset and the environment that makes those healthy changes not only possible, but natural. On this episode of The Model Health Show, you're going to hear my interview on Sway in the Morning to promote the launch of The Eat Smarter Cookbook. You'll hear how changing your mindset can upgrade your health and why changing your environment is the best way to make healthy choices automatic. You're also going to hear some of my personal story, including the evolution of my career and my own health journey. This interview contains powerful conversations on transforming your mindset, how ultra-processed foods are harming our health, how to approach health in a balanced way, and the important role that connection plays in dictating our health outcomes. I'm honored and excited to share this interview with you. In this episode you'll discover: How I became interested in health. The power of having an audacious goal. Why empowerment is a key factor in changing your life. The first domino in creating a change. How your environment influences your health outcomes. The major differences in food quality in the US vs. other countries. What ultra-processed foods are. How the healthcare industry and processed food companies profit from sick people. What to consider about filtering water. Why the term BPA free is misleading. The critical role sodium plays in the body. What percentage of the average American's diet is ultra-processed foods. The role of epigenetics in determining your health outcomes. Why eating with your family can have powerful effects on your health. How to create a culture of health and connection around the dinner table. Items mentioned in this episode include: EatSmarterCookbook.com -- Order your copy today! Foursigmatic.com/model -- Get an exclusive discount on your daily health elixirs! PaleoValley.com/model -- Use code MODEL for 15% off! Sway's Universe Join TMHS Facebook community - Model Nation  Be sure you are subscribed to this podcast to automatically receive your episodes:  Apple Podcasts Stitcher Spotify Soundcloud   Thank You To Our Sponsors!   This episode is brought to you by Four Sigmatic. Even when I'm traveling, I always bring along my four Sigmatic think coffee blend of organic coffee and dual extracted chaga and lion's mane mushrooms. I travel with their little travel packs and at home I'm making the full coffee grounds and the drip, it's a whole vibe that I do each morning for my wife and I. Especially when I'm traveling, I wanna make sure that my cognitive function and my immune system is on point. But it's really about immunomodulation and that's the power of these dual extracted medicinal mushrooms. They're clinically proven. We're talking mountains of peer-reviewed data affirming that they have immunomodulating capacity to help to uplevel or increase the activity of our immune system if needed, or to help bring down our immune system activity to make sure that it's not hyperactive. And in particular, Chaga mushroom has been shown to increase the production of something called superoxide dismutase, a super antioxidant in the human body that's really influential on the health and performance of our immune system. But also for that cognitive performance, lion's mane is pointed out by researchers at the University of Malaya where they discovered that it is able to increase the activity of something called nerve growth factor in our brain. Nerve growth factor is essential in the regulation of growth, maintenance, proliferation, and survival of various brain cells. That is powerful stuff. In a study published in biomedical research test subjects with a variety of health complaints, including anxiety and poor sleep quality, were given lion's mane or a placebo for four weeks. The participants who use lion's mane significantly reduced levels of irritation and anxiety than those in the placebo group. The researchers stated, "Our findings show that lion's mane intake has the possibility to reduce depression and anxiety." There are solutions out there. But again, we don't know, we don't know. It's all about education. It's all about empowerment. Head over there, check them out. It's foursigmatic.com/model. That's foursigmatic.com/model. Check out their incredible think blend. You get 10% off storewide, by the way. And in addition to their coffee blends, they also have a wonderful hot cacao or hot cocoa blend that has reishi mushroom in there. They also have elixirs themselves. So if you're not a big fan of coffee, you can get the lion's mane itself, cordyceps, chaga, and many other wonderful things. So again, head over there, check them out, foursigmatic.com/model for 10% off.   This episode is. Brought to you by PaleoValley. I've got some very bad news for you about vitamin C supplements. Most people have no idea that typical vitamin C supplements are made from corn syrup or corn starch derived from GMO crops. The synthetic ascorbic acid found in most vitamin C supplements is structurally similar to naturally derived whole food sources of vitamin C, but they are not the same thing. Whole food and whole food concentrates of vitamin C have hundreds of other bioactive cofactors that make vitamin C work miraculously in our bodies. While synthetic vitamin C is the very definition of a one-trick pony. In fact by being devoid of essential cofactors Synthetic vitamin C supplements can be outright harmful to your health. For instance, a 2013 study published in the Journal of the American Medical Association Internal medicine found that participants taking synthetic vitamin C supplements had twice the risk of developing kidney stones. Another study from researchers at USC found that a daily dose of synthetic vitamin C thickened the walls of participants arteries two and a half times faster than those not taking the synthetic supplement. This is absolutely insane because, number one, it's one of the most popular standalone supplements in the world and commonly found in most multi-vitamins. Number two, whole food based, whole food concentrates of real Vitamin C are remarkably effective in lowering the risk of cardiovascular disease even in people engaged in high-risk behaviors like smoking. A randomized placebo-controlled study published in the Journal of Cardiology had 20 smokers Consume a whole food concentrate of vitamin C in the form of camu camu berry daily over the course of a one-week study. And it led to significantly lowered oxidative stress and lowered inflammatory biomarkers. What's more there were no changes in these markers in the placebo group who received an ordinary Synthetic vitamin C supplement. Because of the damage humans have done to the soil microbiome Levels of vitamin C are notably lower in typical foods. That's why I've been utilizing a whole food vitamin C concentrate blend of camu camu berry, Acerola cherry, and amla berry for years. And I'm on a mission to spread awareness about this and get people off Synthetic vitamin C supplements. The essential C complex from Paleovalley is all organic, no synthetic ingredients, and no fillers. Plus it has a 60-day 100% money-back guarantee, so if you aren't absolutely thrilled with it, you'll receive a full refund. No questions asked. Go to paleovalley.com/model right now, and you'll automatically receive 15% off of your order at checkout. Vitamin C is critical for our immune system health, but also the health of our heart, our brain, our skin and so much more. Target organic whole food sources of vitamin C, and if you're going to supplement, make sure it's a whole food concentrate and not synthetic vitamin C. Go to paleovalley.com/model. That's paleovalley.com/model right now for 15% off. And now back to the show.

Welcome to a new year of the SHINE podcast! I am so excited about 2023. I have been bringing extra reflection and intentionality to the possibilities of this new year. In this solo episode, I will share four questions you can ask yourself and reflect on for an abundant new year. You have unique gifts and talents that only you can bring into your sphere of influence. These questions are designed to give you focus and clarity as you enter into this new year. Consider what you have to offer, what you will bring with you from previous years, what you will let go, and how you will intentionally show up in this new year.   Key Takeaways: [:05] Consider what 2023 will mean to you personally. [3:40] Bringing your whole self with you into this year. [4:56] What were your 3 wins from 2022 (personal or professional?) [8:45] What are 3 failures from last year and what did you learn from them? [11:50] What am I letting go? Or what do I need to stop doing? [14:49] What can you do more of in the new year? [17:27] Consider what you can learn from these four questions, and share your insights with me. [18:16] A professional request from me to you.   SHINE Links:   Thank you for listening. Want to build a high-trust, innovative, and inclusive culture at work? Sign up for our newsletter and get the free handout and be alerted to more inspiring Shine episodes.   Building Trust Free Gift — https://www.leadfromlight.com   Carley Links:   Book Carley for Speaking — https://carleyhauck.com/speaking Leading from Wholeness Learning & Development — https://carleyhauck.com/learning-and-development Carley's Book — https://carleyhauck.com/SHINEbook Executive Coaching with Carley — https://carleyhauck.com/executive-coaching Contact Carley — https://carleyhauck.com/contact Carley's Patreon Page https://www.patreon.com/carleyhauck   Well-Being Resources:   Inner Game Meditations — https://carleyhauck.com/meditations Doterra — https://www.doterra.com/US/en/site/carleyhauck 4 Sigmatic — 15% Discount code Shine — https://us.foursigmatic.com/?rfsn=4405553.d15cc7&discount=SHINE   Social:   LinkedIn — https://www.linkedin.com/in/carley-hauck/ IG — https://www.instagram.com/carley.hauck/ Website — https://www.carleyhauck.com Newsletter — https://www.leadfromlight.com Shine Podcast Page — https://carleyhauck.com/podcast  

In this final interview of 2022, I'm joined today by my friend Marc Champagne for a joint interview that is packed with great resources that you can take with you for reflection and action as you move toward the end of the year. Together Mark and I speak authentically about how we have navigated the uncertainty of entrepreneurship and share the tools, frames and prompts that can support you with greater confidence and resilience. We address which mental fitness tools and conscious leadership skills are going to be most helpful now and into the next year, and lastly we speak about how to the identify signs of burnout so that you can pauses and shine your brightest.   Key Takeaways: [3:29] Titles and bios aside, meet the torch lighter and the curious human. [6:40] Tactics for approaching uncertainty and ambiguity with mental fitness. [12:58] Finding clarity in the unique work that you are called to do. [17:35] Strategies for uncovering your purpose with a clear state of mind. [22:54] How Carley's dream job motivates and guides her work every day. [24:20] The highlights the common thread between all top thinkers and thriving leaders. [26:05] Carley and Marc share their daily practices, prompts, and flow. [33:03] Daily check ins can tell you truths you might be pretending not to know. [38:35] How can you recognize when burnout needs to be answered with more than a day off? [44:01] Building the new paradigm of work starts with changing our strategies to support conscious leadership.   Guest Links:   Marc Champagne - Personal Socrates — https://www.behindthehuman.com/   SHINE Links:   Thank you for listening. Want to build a high-trust, innovative, and inclusive culture at work? Sign up for our newsletter and get the free handout and be alerted to more inspiring Shine episodes   Building Trust Free Gift — https://www.leadfromlight.com   Carley Links:   Book Carley for Speaking — https://carleyhauck.com/speaking Leading from Wholeness Learning & Development — https://carleyhauck.com/learning-and-development Carley's Book — https://carleyhauck.com/SHINEbook Executive Coaching with Carley — https://carleyhauck.com/executive-coaching Contact Carley — https://carleyhauck.com/contact Carley's Patreon Page https://www.patreon.com/carleyhauck   Well-Being Resources:   Inner Game Meditations — https://carleyhauck.com/meditations Doterra — https://www.doterra.com/US/en/site/carleyhauck 4 Sigmatic — 15% Discount code Shine — https://us.foursigmatic.com/?rfsn=4405553.d15cc7&discount=SHINE   Social:   LinkedIn — https://www.linkedin.com/in/carley-hauck/ IG — https://www.instagram.com/carley.hauck/ Website — https://www.carleyhauck.com Newsletter — https://www.leadfromlight.com Shine Podcast Page — https://carleyhauck.com/podcast  

On this powerful interview of the Shine Podcast, I am joined by one of my favorite friends and mentors, Lynne Twist. Lynne is my only return guest to the podcast, and has joined me today to discuss what happens when ordinary people become extraordinary people. We speak about the current dissolution of our workplace and world, and how we can transition from leading with greed and fear to leading with generosity and love. Lynne's new book Living a Committed Life- Finding Freedom and Fulfillment in a Purpose Larger than Yourself points people to powerful stories, questions, and inspiration to rise into leadership.  Together we consider the importance of acting now with courage and intention so we can change the trajectory of our fate based on how we show up in our lives today. If you have ever wondered what you can do to align your values with impact and lasting change around some of the larger problems in our world, I am confident that this interview will inspire the answers you have been seeking.    Key Takeaways: [4:09] The power of Lynne's book, Living a Committed Life- Finding Freedom and Fulfillment in a Purpose Larger than Yourself matches the greatest needs of humanity today by making options for engagement with people and planet accessible to all.  [12:55] Three questions that will awaken your soul to what matters most to you.  [18:58] Highlights of the Sacred Headwaters project initiative and the importance of protecting the Amazon waters and its indigenous groups. [28:05] Details about how anyone can get involved in preserving the extraordinary natural treasures around the globe.  [32:16] Advice for navigating the overwhelm that comes with approaching the grandest commitments of your life.  [39:45] Lynne shares her experiences and wisdom as an angel mother to a revered Nigerian leader.  [48:52] Seeking a life of commitment and meaning can fill the void that weighs so many of us down.  [51:50] What is yours to do?  What courageous and responsible action can you take today?  [52:30] Carley shares an excerpt from Lynne's book to inspire you, and offers one simple way that you can get involved in what matters to you today.    Guest Links:   Lynne's Book — https://soulofmoney.org/products/ Drawdown Ecochallenge — https://ecochallenge.org/ Pachamama Alliance — https://connect.pachamama.org/ Amazon Sacred Headwaters — Sacredheadwaters.org Sign the Pledge for the Sacredheadwaters initiative Generations Over Dinner — https://member.generationsoverdinner.com/   SHINE Links:   Thank you for listening. Want to build a high trust, innovative, and inclusive culture at work? Sign up for our newsletter and get the free handout and be alerted to more inspiring Shine episodes    Building Trust Free Gift — https://www.leadfromlight.com   Carley Links:   Book Carley for Speaking — https://carleyhauck.com/speaking Leading from Wholeness Learning & Development — https://carleyhauck.com/learning-and-development Carley's Book — https://carleyhauck.com/SHINEbook Executive Coaching with Carley — https://carleyhauck.com/executive-coaching Contact Carley — https://carleyhauck.com/contact Carley's Patreon Page https://www.patreon.com/carleyhauck   Well Being Resources:   Inner Game Meditations — https://carleyhauck.com/meditations Doterra — https://www.doterra.com/US/en/site/carleyhauck 4 Sigmatic — 15% Discount code Shine — https://us.foursigmatic.com/?rfsn=4405553.d15cc7&discount=SHINE   Social:    LinkedIn — https://www.linkedin.com/in/carley-hauck/ IG — https://www.instagram.com/carley.hauck/ Website — https://www.carleyhauck.com Newsletter — https://www.leadfromlight.com Shine Podcast Page — https://carleyhauck.com/podcast

Tero Isokauppila and Danielle Ryan Brodia of 4 Sigmatic, join Marcus Antebi and Ralph Sutton on their journey to better health! On this episode of goodsugar Tero and Danielle explain to the guys the multitude of Benefits that mushrooms and fungi have on your body! Tero and Danielle also discuss the upcoming book Healing Adaptogens!  Be sure to pre-order your copy of Healing Adaptogens today! Plus, to find out more about Tero and Danielle, you can go to Foursigmatic.com and follow @FourSigmatic . Healing Adaptogens available everywhere books are sold September 27th! Preorder Healing Adaptogens Here https://www.amazon.com/Healing-Adaptogens-Definitive-Restoration-Performance/dp/1401966748 #healthandwellness #betterhealth #healthyliving #healthylifestyle #goodsugar #health   Ralph Sutton is the co-host of The SDR Show. Marcus Antebi is the founder of Juice Press, 85 plant based juice and smoothie bars in New York and across the US. The goodsugar™ podcast centers around Sutton's desire to improve himself and find lasting happiness. Antebi is certain that he can help his lifelong friend find his way and achieve total happiness, but only if Sutton is willing to change his patterns and incorporate proven self-help measures into his lifestyle. The show's wide variety of guests include rock stars, noted authors and lecturers, and health and fitness moguls such as New York's most popular Yogi, Eddie Stern. The show's topics cover all aspects of self-help, diet, and rehabilitation. Sutton and Antebi poke at popular philosophies, and delve into all sorts of spiritual and metaphysical concepts.   Check out our merchandise: https://www.ilovegoodsugar.com/   Follow on Social Media: Official Website: https://www.goodsugar.life Marcus Antebi https://www.instagram.com/marcusantebi Ralph Sutton https://www.instagram.com/iamralphsutton Produced by Brian Mackay https://www.instagram.com/bmackayisright  

On this 60th episode of the SHINE podcast, I am delighted to share this amazing interview with a new friend, James Regulinkski of Carbon Collective. Together we talk about the important subject of sustainable finance and investing. In this interview, you will learn how we can 10x our return on investment for climate and the impact of investing in ESGs versus non ESGs and how that supports a world that works for everyone. We also talk about Project Drawdown and how that was a huge inspiration for the mission and vision of Carbon Collective and how they choose their investment portfolios. Lastly, we speak about the special co-founder relationship of James and Zach and the practices James engages in as an early stage entrepreneur to keep his light shining bright.   Guest Links:   Fossil Free Solutions — www.fossilfreesolutions.org Carbon Collective — https://www.carboncollective.co/ How Banks Could Bail Us Out of the Climate Collective — https://www.newyorker.com/news/annals-of-a-warming-planet/how-banks-could-bail-us-out-of-the-climate-crisis?mbid=social_twitter&utm_brand=tny&utm_source=twitter&utm_social-type=owned&utm_medium=social Aspiration Bank — https://www.aspiration.com/ Beyond Science Based Targets — https://wwfint.awsassets.panda.org/downloads/beyond_science_based_targets___a_blueprint_for_corporate_action_on_climate_and_nature.pdf Symbrosia — https://symbrosia.co/offsets   SHINE Links:   Thank you for listening. Want to build a high trust, innovative, and inclusive culture at work? Sign up for our newsletter and get the free handout and be alerted to more inspiring Shine episodes   Building Trust Free Gift — https://www.leadfromlight.com   Carley Links   Book Carley for Speaking — https://carleyhauck.com/speaking Leading from Wholeness Learning & Development — https://carleyhauck.com/learning-and-development Carley's Book — https://carleyhauck.com/SHINEbook Executive Coaching with Carley — https://carleyhauck.com/executive-coaching Contact Carley — https://carleyhauck.com/contact Carley's Patreon Page https://www.patreon.com/carleyhauck   Well Being Resources:   Inner Game Meditations — https://carleyhauck.com/meditations Doterra — https://www.doterra.com/US/en/site/carleyhauck 4 Sigmatic — 15% Discount code Shine — https://us.foursigmatic.com/?rfsn=4405553.d15cc7&discount=SHINE   Social:   LinkedIn — https://www.linkedin.com/in/carley-hauck/ IG — https://www.instagram.com/carley.hauck/ Website — https://www.carleyhauck.com Newsletter — https://www.leadfromlight.com Shine Podcast Page — https://carleyhauck.com/podcast     The Imperfect Shownotes   0:01 Carley Hauck Hi, welcome to the SHINE podcast. My name is Carley Hauck, I am your host. This podcast focuses on the intersection of science, the application of conscious inclusive leadership, the recipe for high performing teams, and awareness practices so that you can cultivate the conscious inner game skills to be the kind of leader our world needs now.   Please go over and hit the subscription button so that you don't miss any future episodes and so that you have access to all the wonderful episodes of the past three years. Additionally, go to leadfromlight.com This is my free newsletter that also gives you bi weekly inspiration and alerts you to new podcast episodes.   This is the 60th episode. And it will be the last episode for the next couple of months as I regroup and take a well deserved pause. The SHINE podcast has been shining bright since May 2019. And I am delighted to share this amazing interview with a new friend, James Regulinkski of Carbon Collective and we talk about the important subject of sustainable finance and investing. In this interview, you will learn how we can 10x our return on investment for climate and the impact of investing in ESGs versus non ESGs and how that supports a world that works for everyone. We'll also talk about Project Drawdown and how that was a huge inspiration for the mission and vision of Carbon Collective and how they choose their investment portfolios. We'll also speak to the special co-founder relationship of James and Zach and what James does as an early stage entrepreneur to keep his light shining bright.   The future is up to us humans. I can't wait for you to listen. Thanks so much for being here.   Carley Hauck 2:28   Hello, SHINE podcasters thank you so much for joining me and my friend James Regulinkski. He is the co-founder of Carbon Collective. And James, I'm so excited to have this conversation with you. Thanks for joining me.   James Regulinkski 2:44   Oh, Carley, thank you so much for having me. This is a pleasure.   Carley Hauck 2:46   Well, one of the first questions that I often ask folks, because SHINE is about conscious, inclusive leadership is: what does conscious, inclusive leadership and business mean to you?   James Regulinkski 3:05   I love this question. I love to challenge my thoughts on this a lot. And I think my opinion might be a little bit out there. But I guess that will be for all of you to decide. So I think the number one thing that a leader needs to do, which is particularly hard in the US, is to realize that their job is not to lead, their job is to support every other person at the company and the organization. I think with the sort of the culture of the individual, we get hyper focused on what are the superpowers and strengths and talents of leaders? How cool are they? What is Elon Musk gonna say next, what kind of personality do they have?   And I think most things happen in the world, because you have an incredible team there. And so, well, my job, my probably my most important job as the founder has been too, to bring the right team together to make these things happen. It's closely followed by making sure that that team has all the resources they need to to thrive, that they don't aren't blocked by things that don't need a block be blocked by that. We haven't created systems that impede them from being the best selves, that we haven't detracted from their life in a way where they can't bring their best selves to work, and that we're using their skills on the right problems. So vision setting can help sort of establish the direction and the momentum of the company and, and the holding, holding different parts of the processes that need to happen so that that people's time is being used effectively and that we're all going in the same direction well, can look a little bit like what we often call that sort of leadership set setting. They're like, Oh, I'm this is the map to where we're going. For us Carbon Collective we talk a lot about the inverted pyramid that as co-founder, as one of the co founders My job is to support and let everyone else stand on my shoulders.   Carley Hauck 5:05   Some of the salient things I heard you say, and thank you for that answer, was really creating the atmosphere for your team to thrive, so that they can bring their best selves. And the truth is that we bring our messy selves to right. You know, it's like, it's like, it's not one without the other sometimes. Right?   James Regulinkski 5:26   And part of that, exactly, I think it's sometimes similar to parenting, which is like, co-founders can have conflicts, and we fight, but we don't. We don't. Sometimes parents don't resolve their fights in front of their kids. And so kids never see that there is a resolution process. And similarly, Zach and I tried to resolve any problems that we have ever had in the space of the company. So we show how resolution of conflict occurs and what aspiration we have around that. That's a way in which we sort of live that and show our messy selves. I don't pretend I go through my ups and downs cycle, I don't pretend I don't have them. We are initially talking about like, Oh, should I just not come to a morning meeting? If I'm, if I'm having a down day? And the answer is no, absolutely show up. But also let everyone know that this is where you are and what you can and can't do. And that reminds people that having limits stating your limits, communicating those is part of, of giving everyone permission to do that.   And if if you're in a place of that's traditionally viewed as a place of power, the example you set probably has more weight than what you say, if I if I tell everyone I'm about to go take a run to deal with anxiety, it's going to be a lot received much more differently, in terms of giving other people's permission to say, oh, there, it's okay to deal with anxiety and not just hold it inside. Then if I say, you know, say nothing about it and have radio silence, or just sort of shutdown and don't respond to people well.   Carley Hauck 6:54   Yeah, I love that you're, you're really talking about leading from authenticity from vulnerability. And so that leads me to the next question, you have a very special relationship with your co founders, Zach Stein, and from what I've heard from listening to a couple interviews that you both have done separately, is that you've been childhood friends, I think since you were four, right? You grew up in the Bay area together, you had lots of, yeah, lots of interactions, and then you moved away, because your family went sailing around the South of France, I totally want to hear about that. And then you found each other again, after you came back, something like that?   James Regulinkski 7:35   Our dads were friends in college. And so as you know, we were sort of four to 10 ish. We were, you know, at each other's house all the time. And we have great stories of building forts, bailing out tree forts, from our sliding down mountains together, and just being completely silly as kids. And that was, like, you know, one of the one of those friendships that you, you, you hold on to, like, it's, it's formative, if you will.   But when we by the time, you know, I left to go sailing around the world with my family, and, and Zach actually came and visited us a couple of times. But, you know, by the time we were in high school, and then college, we were living in different parts of the US and going to school elsewhere. And there was not, you know, we have that we have that gap, you change, you grow.   But I did, when I moved back to the Bay Area, I took a job at ALL Power Labs, which was in Berkley, and I was biking home one day, and saw someone coming back for basketball. And he looked really familiar. And I don't remember who said it first, but we started staring at each other. And so we literally ran back into each other on the street, and started discovering who we were as adults and building a new friendship that wasn't based on necessarily just the childhood memories, but seeing where we had come and what we were up to. And then I got pulled into his entrepreneurial journey. And we started another company together. And the growing that we had, while maintaining that friendship made us both, I think, better at leading, better at being part of a company better at being mostly just better at being human and vulnerable. And then growing together and letting someone else sort of push you and and support you. Because I think both of those are necessary. So that was it is a it has been a joy to work with Zach and go through all of those all of the hard times and all of the exhilarating thrilling times.   Carley Hauck 9:40   Well, you know, I teach a lot with leaders and teams on creating a foundation of psychological safety. So that trust, innovation, belonging, high performance can really exist. And so what I imagine is there's a real strong level of psychological safety and trust between the two of you because of the longevity of your relationship.   And when I speak to psychological safety, it's, you know, maybe there's criticism, maybe, you know, maybe sometimes your real messy selves come through. But there's such a level, and this is my assumption. but there's a level of trust and like, you know what, Zach's kind of being an asshole today, but I really know he's got my back. Yeah, or vice versa, I really know that we will be able to resolve this conflict.   And so I feel curious, how do you resolve your conflict? You know, together? You were mentioning that before? And what do you think supports you to do that to come back and say, Hey, we've got the same mission, we're on the same team. Let's, let's let this kind of pass, let it go and get back to what we're here to do. Or I don't know, maybe that's not the narrative you have, maybe it's something different.   James Regulinkski 11:00   I mean, for us, we know that we are not going to be successful without each other in this company. And maybe it'll get to a point where one of us could leave in the distant future. And that would be fine. But like, right now, the company is what it is because we both brought our selves to this and what was so valued, like what we valued.   I want to take a step back a little bit to talk about how we sort of developed because after that, that hiatus in the friendship, like, you know, as adults, you are a different person than you are as a kid. And so we did intentionally rebuild that space of psychological safety. And it came in a fairly messy process, which I won't describe here because then you know, everyone will be psychoanalyzing me, but be no one wants to hear that, that the details of that drama, but one of the things we stumbled upon is a really great tool for us to, to grow, was we would read books together, we would both we listen to books, we both had a shared Audible account.   And there are books on on leadership on communication on psychological safety, whatever the topic was, because we found that one of us would go and read something and get excited about and try to explain it to the other, the other person would be like, Well, I don't see how that fits into my life I like and then starting, the person would have the first person who brought it would be like, I now need to defend this idea. And, and it would become a big issue. If we both read it at the like, one right after the other, and then came and talked about the ideas and how they might or might not fit into our work life or our relationship. That allowed us to sort of step back and be collaborative together on on that and see how it could fit in.   So we have our like our list of favorite books that that helped us. And one of them was Nonviolent Communication by Marshall Rosenberg, yeah, absolutely, which is a treat to listen to, because they'll actually sing some of those goofy songs, which most people tell you to skip over. But anyway, having that shared reading, and then making an aspirational goal of using that in our communication gave us all of these tools to fall back on.   Zach also has a lot of talents. But one one that he brought, or one idea that he brought into our relationship was name entertainment. So as we observed something that happened again, and again, we would just give it a name, so we could talk about it. And little tricks like that allowed us to sort of separate out the strong emotional anxiety, tension elements of any issue that came up, which sometimes was interpersonal, strictly.   And sometimes we were feeling strong emotions, because we're raising big chunks of money and hiring people and firing people and, and having to make decisions about the fate of the company. And not knowing whether it was right or wrong. So some of it was external, but you'd still have that strong emotional stance and being able to, to really see the other person. And to practice active listening, for example, again, coming out of the shared reading, and being able to know, what, see what the other person was doing in the practice of seeing the other person or of active listening has just allowed us to continue to help each other grow.   And like, I know that Zach has made me a better person, a better leader, a better participant in this company, and that is that there's really the foundation of a trust is that at the end of the day, I have seen how Zach has helped me become a better person. And so I can look back at that when I'm having a frustrating interaction or maybe I'm just hungry or maybe I'm fresh, like scared about something or worried about something at work and bringing that into conversation I would I ever need to take a step back and take a step back and can look back at this this now, you know, five years of working together. Six more than that now. Wow. And remembering like all the times that he has, he has been there that we have worked through the difficult thing we have used the skills we have learned to grow. And so that's really cool. And that's how we got there.   Carley Hauck 15:02   Thank you. Yeah, that's what I was hearing is that you, while leaders are learners, so you're already doing one of the right things, I also hear that you've been growing your self awareness and therefore able to self manage when those bigger emotions come up and even name, hey, this is happening right now. And what I hear is that you've had different tools to lean on, that have supported you to move through the conflict.   So I could go further into leadership, but why don't why don't you tell our listeners that you are the co-founder of the Carbon Collective, which is such a cool business. And it started in 2019, right before the pandemic, so you've had quite, you know, I don't even know what to call that quite a mountain. That's your first starting a new business in the midst of such a pivotal time.   James Regulinkski 15:54   Honestly, I think that starting right at the beginning of the pandemic was really for us, it was worked out really well. The whole world changed to remote work, and Zach and I wanted to be working remotely anyway. But it also meant that people were more available for these kinds of interviews. So the start of the business, we didn't know exactly what we were gonna do. It wasn't like we were chatting, like, oh, I have a perfect idea for business. Let's go start this.   We were like, we finished up our previous startup, we wrap that up, end of 2019. So really, it was right at the start of 2020. And we knew that we wanted to be working on climate change, we knew we wanted to be building something that was directly impactful to people's lives, and that we could actually manage with the skills and resources we had at the time.   So it wasn't like we needed to go learn how to be a chemical engineer to start a product or go find that person that was what is what is with the skills we have now how can we build this. And so really, it started out with just finding exercises, we sent out a survey to everyone we knew and we asked them to send it out to everyone they knew to understand how they related to their anxieties around climate change. We interviewed like 150 people or something both individuals and professionals in the space, trying to understand how they related to the money and their anxieties and climate change and, and their work and sort of this sort of broad space. And we started to come up with ideas that seemed like they might work. And it wasn't until that summer that we started to see how, as a planet, we have all the technologies that we need to solve climate change, but we weren't putting enough money collectively into solving them, we need to be investing about $5 trillion every year. And while that's a large number, it's not an insurmountable number. And well, there's a lot of new technologies that need to be implemented. It is not a novel idea, like go engineer a new thing that has never been seen before, we have all those tools. And so now we just need to direct that towards the solution.     And we discovered that people get exhausted by making constant decisions, making frequent decisions every day. And so having one time decisions helps allow you to be more likely to stick with a solution. And all of that came together into this idea, which is what Carbon Collective is, which is an online investment platform that allows individuals to divest their money from fossil fuels, invest in climate solutions, and put pressure on companies. And having that all sort of automatically taken care of for you means that you're not having that one more thing we're like. I'm gonna ignore the fact that my money is fueling the future I'm desperately trying to avoid in every other part of my life.   And I don't have to worry about, you know, constantly readjusting or putting pressure, etc, that someone else's, is taking care of that and then sharing that process with me, because I don't think it's enough to say, Oh, we got this where you don't have to think about it, because that's gonna lead to greenwashing that's going to lead to folks not being not understanding how their money or their their their life energy is being put to use.   And so we also sort of bring that all out into the open and you can go into our website and find out why we invest in everything we invest in, and how we come across that. As a disclaimer, this is not going to be financial advice. So this is just me talking about the history of our company and our story and our philosophy and so forth.   Carley Hauck 19:35   And I'll leave a link in the show notes so people can find Carbon Collective and learn about how they can, you know, get involved and open an account and all of those things. And since you just offered that lovely disclaimer, I will also share that I am a current client of Carbon Collective. And for those of you that are listening to the podcast, one of the things that I have made a commitment and intention for every single one of these episodes, and this is going to be, by the time this airs, it'll be number 60.   But I mentioned climate change and every single one of the episodes because that is the largest problem our humanity is facing. And it is why I started the writing of my book SHINE. And therefore why this podcast started, because I was doing a lot of research of leaders and companies that really wanted to reprioritize business so that it was in service of people and planet.   And it's really interesting, because I found out about Carbon Collective about a year ago, and I was having a conversation with a friend of mine, who also works in leadership and organizational development consulting. And I won't out him at the moment, but he had just started working at Accenture. And he was saying, you know, Carley, I've got this great 401(k). But it's invested in all these fossil fuels. And it's ridiculous, and this is totally not in alignment with my values. And now I have to do all this extra research. And then I happened to find out about your company. And I thought, Ah, this is awesome. This is awesome.   James Regulinkski 21:19   That's probably a good segue for me to also mention that we did just launch a 401k program for companies because most people do most of their investment, they're saving for retirement through a 401k plan if they have one. And they're often very few and very poor choices when it comes to investing with your values on a four with a 401k.   Carley Hauck 21:39   So let's talk about it. What is the 401k a Carbon Collective offer?   James Regulinkski 21:42     So right now we're offering essentially our same core portfolio theory. And as we watch other investment vehicles in the future, we'll sort of roll those into the plan as well. So the same idea where you divest, reinvest in climate solutions. So it's really a broadly diversified portfolio because most people want to have large market exposure for financial reasons so that they can sort of enjoy track the market and the growth in the market.   But they don't want to do that while investing in the things that are actively destroying the planet that they're going to retire into. I mean, how ironic is it that if you have, you know, enough money to retire, but it's in a world where you're where it is, it's a grim, grim version, not the one you imagined when you were doing all that saving?   So both divesting from those, and then taking that portion that would have gone to fossil fuels and saying, no, we want to, we want to invest that in the technologies that are actively bringing us to a solution that are transitioning our economy away from needing and relying on fossil fuels. So that is that portion for our in particularly in our robo advisors, or we call our climate solutions fund. And should our common solutions fund is that all of the companies that were identified by Project Drawdown as being-   Carley Hauck 23:12   And I know a Project Drawdown is you know what it is, but tell our listeners what project or I can even fill in the blank. What do you think, What would you like to do?   James Regulinkski 23:19   I'd love to hear what your answer is.   Carley Hauck 23:23   Well, it's going to be short and sweet. But Drawdown is a book, one of the many wonderful books that Paul Hawken wrote. And basically, in that book, he speaks to 100 different ways that we can actually reverse climate change. And so what you said at the beginning of the interview is like, we already have the solutions, we know what to do. It's just that we have to divest from these industries, from these ways of being that are actually not supporting humanity, and the planet to flourish.   And Paul's newest book, which I think has gotten a little bit more acclaim, and I think it's really just based on the title, which is Regeneration, the first week that regeneration was out. It was a New York Times bestseller, but that feels much more hopeful than drawdown. Right. And so it's it's essentially the same information, but that's my answer for drawdown. What's your answer?   James Regulinkski 24:22   Yeah, I'd say that I'm an engineer by education. So I generally describe it as the open source model that was put together by about 100 or so engineers and scientists, right, I looked at everything we needed to do to get to that point where we're pulling more co2 out of the atmosphere than we're releasing.   And that's, to me a very hopeful point to be at, because it is not just sometimes we talked about direct air capture or these things to sort of, or carbon sequestration, where we're saying oh, the technology will allow us to continue businesses you all, but this is a no, we can change everything. And the natural systems that are already in place will do that carbon sequestration for us. But we have to get to a point where we're not producing as much co2, or other greenhouse gasses.   And some of the answers that came out of this were a little bit surprising. But all of those answers that companies, publicly traded companies are working on a solution, so their primary work is on one of those spaces we put into our climate solutions fund.   Carley Hauck 25:33   Awesome. So for folks that are not maybe as familiar with what ESGs are and investing in ESGs, versus, you know, not investing in ESG is, could you break that down?   James Regulinkski 25:41   Yeah, so ESG is a bit of a pet peeve of mine. So I will talk about what it is, why it's better than the status quo and why we need to move beyond it.   So ESG stands for environmental, social and governance. And it was developed in response to the industry, people demanding that they have some way of responsible investing. And previously, it had been very hand wavy, what counts as a responsible investment. So a framework was put together, that essentially takes a whole bunch of data and compiles it down to a single score and rates every company on the stock market based off of those three categories.   However, if you go to the website of the main data producer, they say there and big font ESG is not a measure of the ethical-ness of a company, they probably don't say ethical this, but it is not the measure of how good a company does. It is a financial risk metric. And so he's saying how much risk is there as it relates to these criterias.   So often in these portfolios, they tend to have fewer of the worst actors. So it's an exclusionary filter. So this is why you should, if you have no other choice, choose an ESG, you're going to have less exposure to the worst companies out there. However, many ESG funds end up with companies like Exxon Mobil, and companies that aren't building the world that we are trying to build that's Fossil Free fuel, fossil fuel free, or the world in which we solve climate change and move our economy away where people thrive and the planet thrives. It is often what are the best actors within what are the best actors within a sector. And what are the end which ones sort of aren't the worst.   So it has its limitations. Again, if you have no other options, ESG can be a way of being less bad. But you'll still end up with exposure to companies that are not really in alignment with building the future we want to see.   Carley Hauck 27:47   I'd like to ask a question, which I think I know the answer to but I'm curious about your perspective. So a company that has invested in becoming B certified right, a B Corp company, they have to hit certain criteria along the ESG. So would you say that if a company for example, Allbirds, I believe is a B Corp. They're then high on the ESG in comparison to a company that hasn't gone through the B Corp certification.   James Regulinkski 28:15   Yeah, in that case, though, it has more to do with the rigorousness of the B Corp certification than that there's even a unified, there isn't a unified document that says anyone who has a good that has an ESG score, it means the same thing across datasets. It's not even a consistent score that every one could look at and go, I know how I rank up in a similar way. So well, I love a B2B court certification, and it will push a company to be a lot better. I guess maybe that's the pun they intended. It is not the same to say that if you have a high ESG score that you would do well on all the processes that would take to get the decertification.   Carley Hauck 28:56   Okay, so let's talk about Coca Cola and Pepsi. Yeah, because being that I do have a core fund and Carbon Collective I noticed that out of all the portfolios out of the companies in my portfolio, Coca Cola and Pepsi were in there. And I was like, Huh, why have they been chosen?   James Regulinkski 29:20   So I'm going to do a little bit nerdy bit about why you see those and why this comes up more than other things. So that when we made the portfolio, the way we constructed it was that we bought it the sector by sector portfolios for each sector of the economy, except for the four highest carbon emitting sectors. And that is why we got rid of fossil fuels and a lot of other bad actors in terms of sort of building the future we wanted to build.   And then that percentage we replaced with our climate solutions, which was all because that fund isn't an ETF. You can't go out and buy it. It is visible in your portfolio as individual shares that we're buying on your behalf. However, when we went to go construct the financial sector and the consumer staples sector, there was a bunch of other companies we had to cut out, there was companies that were involved with private prisons, there are companies that are involved in arms manufacturing, and well, those aren't part of our core, we're solving climate change, they're a part of our we don't, we don't see a world in which we want to be investing in these, even though this is our main focus.   So there are things that we cut out there exclusionary, that sort of are table stakes of being a decent human, that we had to reconstruct that sector of the economy. So when you look at your full shares, a bunch of companies are hidden in ETS, and you don't see those. And then there are some companies that you see that are visible, because we bought, we built this sort of single stock holding collection. So that said, Coca Cola is in there, because the main thesis of the core portfolio is you're broadly invested in the market, you've cut out the worst actors, and what you're left with are companies where it is which will survive and could thrive in a world where we solve climate change, and are receptive to pressure that are worth spending that time on pressuring them.   We don't believe that Exxon Mobil that ConocoPhillips, that these oil producing companies, Dow Industrial that does do manufactures most of the plastic in the world, not the most, but one of the largest that these companies are, are going to be receptive, or that are spending our time and energy trying to change them away from their core business. Right? It's worth it, we don't have enough time, we don't have enough money, we don't have enough resources, to spend all of our effort trying to change these companies to be something completely different from what they are, because there is internal inertia, there is identity wrapped up in it, they're going to be incredibly resistant to change.   But we have seen some of these other companies that are what we call the low carbon economy that are sort of their existence is not threatened, like Coca Cola can still make a bubbly, sugary drink. In a world where we solve climate change, that plastic could be a bioplastic and net zero, and the carbon could be pulled out of the atmosphere to fizz the soda and they could source the wine.   Carley Hauck 32:22   And you're speaking to why I said Why is Pepsi and Coca Cola and mostly because I'm such an anti plastic person. And when I think about the pounds of plastic that had been put into our oceans, yeah, Coca Cola is in fact responsible for a lot of that.   James Regulinkski 32:40   They are. 33% of all plastic production goes to food and packaging, wrappers and containment. We've kind of accepted that as the status quo. And I think we can do a lot better. Like I'll say that straight up. Again, our belief in this case is that the place to stop it in the same way that the place to stop oil is not on the individual level, same buy less oil, it's what stopped producing the oil, let's stop making that economically tenable.   In the same way, the pressure where we weren't the standard we take on sort of the petrochemical side, it's not all the people consuming buying and producing that plastic started it's not that people consuming the plastic it's the people producing it. And ultimately, that is the Dow Chemicals of the world, and the Exxon Mobil, Exxon Mobil mix of massive like a massive percentage of the plastic that goes into those bottles.   And then we do need collective action outside of any political collective action, and we need personal action on alternatives to plastic for Pepsi and Coke. Compostables, reusable, it's like there's a ton of a ton of good options, then start selling this there's syrup and stuff to a soda, like a fizzy drink fizzy maker at home, like lots of ways that we could reimagine the consumption of beverages.   Carley Hauck 34:04   There's also I mean, there's a lot. I mean, it's just going off on a little bit of a tangent.   James Regulinkski 34:10   Let's go, let's go deep.   Carley Hauck 34:11   Well, I guess, before I go into the tangent, and before I go deeper, I'll just summarize, you've answered really well, what an ESG is, which is the question I had and investing in ESG is versus non investing. And so you're giving some really wonderful examples right now from, you know, the Dow and the Exxon, which is not investing in ESGs, to investing and other portfolio companies that are much more aligned with that.   But, you know, one of the things that I think is lovely about living in California is they tend to be trailblazers and some of these systems and even legislature, for example, in January, there was this mandated composting system and program that had to be brought through all of California. And then I saw in the news maybe a few weeks ago that LA has boycotted all plastic like you, they will not give out plastic into go orders in LA. And that started in May of 2022.   And so I think we're going to see more and more and more of that where states where cities are creating different rules. And laws essentially said that we are being more mindful of our consumption.   James Regulinkski 35:28   And that's why we might be at peak plastic, or close to it. Like there's a positive outlook where, especially on the disposable side, where we've sort of reached our tolerance for it, we've seen what the harm is. And it seems it also is a attractable problem, where oftentimes climate change as a whole feels like an intractable problem. It is so large, it has so many different facets, you know, there's the plastic part of it, there's the transportation part of it, there's the construction part of it, you can, you can get overwhelmed by how many different pieces there are involved.   And so I'm excited for what people have pushed for on the plastic front. And when it comes to climate change, it is still not the biggest, like whether you have forks, plastic forks, which I don't think we should have thrown in every to go order. But I also don't think that solving that piece of the problem is enough, or is even the highest leverage point.   Now there's a lot of reasons we can do ethical things that are unrelated to climate change. Like there's, as I said before, there's I don't see, I don't want to live in a world with private prison systems. trafficking, human trafficking, there's lots of things that are important to stand that go beyond climate change that we should think about in our lives. And when we make decisions, the way we construct a carbon collective was focused on saying this, this issue affects all other issues, right? And what is the way we can make the biggest difference on this issue, so that we have the most likelihood of having a large lever arm, but all these other, and all these other issues?   Carley Hauck 37:08   When I was doing research for my book, I spoke to a wonderful person, she's a Stanford professor, and she does a lot around sustainable finance. Her name's Alicia Seiger, she actually, Alicia, if you're listening, you ended up not making the book, but our conversation definitely hit home. And you when you look at the Sustainable Development Goals, being there, what is it 17 of them, I'm trying to remember 17. She said, If we solved for climate, we would solve for all of them, because they all are impacted by climate.   James Regulinkski 37:34   And if we don't solve, which is sometimes more scary, is they exacerbate a lot of a lot of each other a lot of these issues, climate refugee, right? Being a climate refugees will exacerbate like all sorts of I think hate crimes, which I'm really terrified of, or, I mean, what I hope for is that we open up our borders to other people and bring you know welcoming arms as as they deal with the loss of their their land and their livelihoods, etc. But I'm scared about the alternative reality. So that's the sort of the, the nuance of how these play.   No, I don't like to leave things on just, we're not leaving yet. But I don't want to just say these negative things and try to rouse climate fear. I think we have the solutions and examples, both on the technological side, but also on the interpersonal side, also on the how do we develop policies that are? And how do we respond? How do we develop that internal empathy, so that we have the strength when there's a big crisis comes up to to share that out trying to do a call back to earlier in the podcast?   Carley Hauck 38:40   Well, I love that you just kind of switched gears. And I have just a couple more questions before we end, although I'm sure we could, we could talk for many, many hours. So you just talked about this internal empathy piece, which, in my book, I refer to the inner game a lot in the inner game are these qualities that every person can cultivate, and they're their qualities of consciousness.   And so you and I spoke a little bit about this before we hit the record. But the qualities that I focus on are self awareness, emotional intelligence, which incorporates empathy, resilience, which could be growth mindset, well being like how are we taking care of our own well being? And then how do we see that by taking care of ourselves, we're able to therefore take care of others and therefore see the interconnection and how we're taking care of the planet. But then also how are we leading from love and how are we leading from more authenticity and vulnerability, this is all on the inside, and then it shows up on the outside.   And so you know, being a co founder being the fact that you started this business in the midst of the pandemic that you are tackling a really big problem with some fabulous solutions. What is the inner game that you have really cultivated on the inside, for example, maybe there's one of those qualities that you feel like, really has you be the leader, and the person that you want to be?   James Regulinkski 40:16   As you said, then, I was like, Man, I need to do all of these things. What is this person she's describing right now and how can I be them? But for me, empathy has, as I said before, like my job is about supporting others, empathy is so crucial to that. And realizing, when you're at your limits, goes along with the empathy piece, probably more than any other. So that self awareness, I don't want to focus too much on self awareness, because I think that you, we should also be community aware, and there's like these external paths, the self awareness that should be merged in with that concept. But if I don't know my limits, and I can't, as I talked about earlier, bring that to bear, I can't make space for the empathy that I need to have.   And the space we're working in, on climate change is really easy to get overwhelmed by climate anxiety. It's something that is, is very real, and and, you know, is aging us all faster than we can imagine. Because it's an existential problem in a way that we haven't collectively faced many other times. So I, as I said before, I think as a society, and all these questions are kind of as a society, as a society, do we redirect our resources to solving climate change, but also as a society, are we preparing ourselves to to deal with how different the world it's going to be?   Carley Hauck 41:55   Yes, the adaptation, the letting go.   James Regulinkski 41:58   We talked about solving climate change a lot. But solving climate change isn't getting back to the world that my parents grew up in. But that ship sailed, it's creating a world where we cause as little harm and save and make flourish as much as we can, it's about setting us on a new trajectory that can be really beautiful, to solving climate change could be making, you know, better homes and transportation. And that can be a more joyful, exciting world.   But it's also putting us down a path where we do think of ourselves as true stewards of the planet, that it isn't just for us, and how do we create space for the other living creatures here and the other people who aren't rich white Americans, like there's a, a shifting of the consciousness that occurs and like I think of the the internal work I do is sort of like tending to the soil, that I'm going to be one of these plots of land where there's going to be cool new, new realities growing from in the future, and, and taking the time to get to know my limits, and then work on the so I can I can have the space for the empathy is, is how I tend to that soil.   And I don't know, investing is all about imagining a better future. And like, when you invest in a house, or you invest in stocks, or a certain company or thing, I think the future is going to look like this. And we can either invest in that future personally, or literally in our investments, and say, I believe the world is going to look like it did for the last 10 years, or I believe it's gonna get worse, or you can say, I believe it's gonna get better, I'm gonna invest like the world is gonna get a whole lot better on all these fronts. And whether you're doing that through self care, or you're doing that with your dollars, I think that that is what's going to allow us to manifest the solutions, or this new world in which we're, we're able to come off this.   Carley Hauck 43:44   Yeah, well, I, I heard a lot of things I heard self awareness really allows you to self manage some of the climate anxiety that comes up. And therefore there's a greater self empathy that you're able to have, oh, wow, this is hard. There's a lot of freaking uncertainty, and our planet is on fire. And I don't really know how it's gonna work out. But I know that I'm going to be one of those leaders that's charging a new way forward, and getting us to 10x. You know, our investments in a supportive climate.   And, you know, I also felt a ton of climate anxiety. And I wrote the book when Trump was elected because I didn't see a future that I felt excited about. And my nephew also right around the time that I was given the contract for this book. He was four. He looked at me and he said, Auntie Carly, will you help me save the ocean? And I'm like, Ah, I mean, what do you say? You go? No, dude, I'm not doing it, not doing anything. So you're not gonna have it. You're not gonna have coral reefs or dolphins or fish to eat when you're 20. And I did nothing. And I just couldn't. I couldn't say no, I I said yes, yes, yes, I'll help you.   And, you know, this is the number one. What's the word? It's the number one concern of young people right now is climate. And, I do see the consciousness rising. It, you know, I mean, it's been four years since I wrote the book, but like, the consciousness of leaders, the consciousness of business is rising. So it's exciting.   James Regulinkski 45:32     Yeah, absolutely. Absolutely. So I think what every business really needs to ask itself is what are we doing about climate change. And unfortunately, what that is often led to in the corporate world is making a pledge, making a pledge, it's unenforceable, and that you're going to be out of your role as a sea level person before or board seat before you have to implement. And the pledges are often focused on like the lowest hanging fruit that everyone already knows about. So they tell it saying solar panels, we're going to replace all of our lights with LEDs, or we're going to buy carbon offsets.   However, every business has some superpower, they have some reason they exist, there's something they're really good at. And the question I think that is, every business should ask that is far more interesting is how do I take that superpower? How do I take that core competency that we have? And use that to address the problem?   Carley Hauck 46:33   For example? What if I was a really large credit card holder? In the US? How could I greatly influence my customers, my shareholders to vote with their dollars and more environmentally, socially? Just ways? I mean, that seems like a perfect opportunity. Right?   James Regulinkski 46:55   Right. So in this case, the the large company that has has a bunch of credit card holders who are making purchases every day, so they might say, hey, we could we could build part of our platform to to help people spend, see the impact the environmental impact of the dollars or spend or see how saving money is actually also, you know, consuming less so saving the planet, or we can use the data that we we collect from there to help help everyone help our members understand collectively where the biggest opportunities are, they can have an integrated opportunity to allow their customers to vote on the issues that were most important to and shape how the money that this company is using is being spent and is influencing the rest of the world. From a shareholder perspective, more and more, the companies that are going to win in this political environmental space is by having a stance is by saying this is what we believe.   And well, let's let us show you how we believe that. So I think ultimately, you win customers that way. And I think that this company has an opportunity to use their that combination of their data and their presence as this as this provider of financial services to to enable better spending habits for the planet. And that might well have a much larger impact than any amount of commitment to buy zero carbon energy.   Carley Hauck 48:22   Totally. I I 100% agree. And you know, two of the companies that I highlight in my book that I did a lot of research that are doing some of that already, Bank of the West Bank, located actually in San Francisco, and they were highly influenced by BNP, which is a very environmentally responsible French bank. Yeah, but Bank of the West and the last year that I was consulting and working for them, they came up with an ATM card that was 1% for the planet. So every single purchase, there was some of that going back towards the planet.   And then we think about Salesforce, which is also one of the companies I highlight in the book, you know, Salesforce was having this very large conference called Dreamforce, every year where they'd have 100,000 people descend on the city of San Francisco from all over the world. Well, in 2019, which was the last in person version of this that I was attending. They had a huge focus on the SDGs. And so they were educating all these people on the benefits of actually aligning their business for sustainable development. And I mean, that's just one way to have major influence, in addition to buying the Salesforce, you know, CRM to help small businesses and large businesses. So I think that's kind of speaking to some of the examples that all companies can be leading from that place.   James Regulinkski 49:48   Right. And financing companies that deal with finance are shaping what happens. The investments that they're making are saying what is possible and what's impossible the rules they said, around how money is lent could shape whether a renewable energy project gets financed, so we talk a little bit about on the on the lending on the credit card side, but they also have you also have a banking operation, then you have another area where you can help accelerate or make a more positive planet for everyone. And I am inspired by the examples that you're giving about folks, companies who really dig in and say, What can we what can we do? That could, I could talk to you about many more of really exciting places where companies have have stepped up and thought creatively?   Carley Hauck 50:35   Awesome. Do you want to tell me one more?   James Regulinkski 50:37   Oh, one that I love, it's a little bit dated now. But Interface Carpet was this carpet company that looked at how they could make carpets that had this problem where they just the strict regulations on how much pollutants could come out of the water. And so they made a target to get to the point where they were, water was cleaner coming out of the factory than coming in. So their process actually cleaned the water as opposed to dumped the you know, we're just under the legal limit of whatever toxins were happening. Were in there, they looked at ways to use carpeting as, as more of almost like a service as opposed to as a as a consumable and taking responsibility for the end of life and recycling all their own materials.   Now, each of those steps where you say, I'm going to go, and like we are a carpeting company, that we you know, we just provide this thing that gets us to say, oh, no, we are a company that exists in this world of limited resources, how do we make it better? How do we take responsibility for what we have? And not? I will I will pay for someone else to deal with this problem. But I am the ultimate.   Carley Hauck 51:54   Yeah, I'm we're taking responsibility, and we're gonna make it a better product.   James Regulinkski 51:59   And it's so easy, like we talk about companies as separate entities. But I think it's really, that alienates the reality, which is, companies are made up of individuals. And each of those individuals has a set of beliefs and has a conscience and wants to live in a beautiful world and wants to be actualized as a human being.   And so, it's so much easier when we have a bad guy that it's a company. But it also means that it's hard for us to imagine change, because we don't understand how companies think. But I do understand how people think that I can empathize with their struggles and the pressures they're under and maybe help them see a different alternative way of being.   Carley Hauck 52:38   And that's why I love working with leaders and supporting teams. And I really feel like the greatest lever I can pull in this lifetime is supporting the shift in the hearts and minds of leaders and businesses. Because just what you said, there is a consciousness. And it can either be for good, or it can be for evil. I mean, I don't like using evil. But let's bring in the Star Wars, I'm definitely on the Skywalker Skywalker path.   There we go. Well, James, fellow Jedi. Thank you so much.   James Regulinkski 53:16   That was a lot of fun, Carley.   Carley Hauck 53:18   Thank you so much, James. I know, again, we could talk about a lot of things. But is there anything else that you'd like to leave folks before we end?   James Regulinkski 53:28   I guess the startup hat wearing co-founder part of me is like, one more time if you guys are all interested by what you heard here, go check out Carbon Collective. If you can watch this 401k program, which means you can absolutely if you don't invest personally, you can also help maybe get your company to change how they do their investments.   But also, even if you don't check us out, because you want to work with us, there's a lot of resources on our website, there are resources on how you can do this yourself. There are resources on how you can talk about these issues with other folks. We believe that this problem is more important than our success as a business. So we try to be really transparent and give you everyone the tools to be more conscientious about how they use their money, or invest our money. So if it's only to see what those resources are, head over to carbon collective.co. And I hope that it's helpful.   Carley Hauck 54:27   Thank you. Thank you so much. We'll leave all those links in the show notes.   Thank you, James, for your time, your service, your vision, and creating an easy way for those of us that really care about social justice, environmental responsibility that we can vote with our dollars and support capitalism to be more conscious. There are many links in the show notes and resources. And I've added a few more including this amazing new startup called Symbrosia that actually supports us to have different ways of reducing our carbon footprint through offsets.   Lastly, because of my investment, and consulting with Bank of the West for a few years supporting leaders, teams and culture change, I wanted to give them a plug because they really are a wonderful example of a company leading from a higher responsibility to people and planet. I was privileged to support Bank of the West for three and a half years and in October 2018, the bank pledged to provide 1 billion in financing for clean, efficient and renewable energy products over a five year period. Over that five year financing initiative, their customers' demand for sustainable financing exceeded their expectations, and they hit the 1 billion mark more than two years ahead of schedule.   As a result of this brave action, the Conservation Alliance, which is a consortium of more than 250 businesses in the outdoors industry, announced that it was ditching Bank of America for Bank of the West based on their divestment of coal, tar sands and Arctic drilling. While banks can often seem like opaque institutions, it's important to remember that everything that banks do is dictated by decisions made by humans, and what humans finance today will define the world we and our children and grandchildren live in tomorrow.   I think there's a lot more opportunity for credit card companies, for financial institutions, for tech institutions, to really put their money behind causes that really matter. That's what I'm rooting for. That's what I'm standing for. And as always, thank you so much for listening, for joining this community and I would love to stay connected with you. So please feel free to reach out to me on LinkedIn. Carley Hauck and you can also go to my website, carleyhauck.com.   Wishing you a wonderful summer and until we meet again you the light and shine the light.  

Today's episode is on the important subject of how you can protect the oceans' health and marine life. I've had a major crush on this company, BlueNalu, and you'll finally get to hear why I'm “true blue” for BlueNalu and President & CEO Lou Cooperhouse. We are at the forefront of a generational shift towards healthier, more sustainable eating that is good for people, the planet and accessible to all. BlueNalu is on a mission to be the global leader of cell cultured seafood, and to provide consumers with great tasting, healthy, safe and trusted products that support the sustainability and diversity of our ocean. I talk with Lou about his individual and company core values and how he shows up as a mission driven and consciously inclusive leader. He shares the inspiration of developing BlueNalu, and why we need cell cultured seafood now more than ever. Lou gives a sneak peek of what we can expect, as the company makes it's way onto a plate near you in the very near future.     Guest Links:   BlueNalu - https://www.bluenalu.com/ BlueNalu on Instagram: instagram.com/BlueNaluInc/ BlueNalu on LinkedIn: https://www.linkedin.com/company/bluenalu SHINE Links: Thank you for listening. Want to build a high trust, innovative, and inclusive culture at work? Sign up for our newsletter and get the free handout and be alerted to more inspiring Shine episodes   Building Trust Free Gift — https://www.leadfromlight.com   Carley Links   Book Carley for Speaking — https://carleyhauck.com/speaking Leading from Wholeness Learning & Development — https://carleyhauck.com/learning-and-development Carley's Book — https://carleyhauck.com/shinebook Executive Coaching with Carley — https://carleyhauck.com/executive-coaching Contact Carley — https://carleyhauck.com/contact Carley's Patreon Page https://www.patreon.com/carleyhauck   Well Being Resources:   Inner Game Meditations — https://carleyhauck.com/meditations Doterra — https://www.doterra.com/US/en/site/carleyhauck 4 Sigmatic — 15% Discount code Shine — https://us.foursigmatic.com/?rfsn=4405553.d15cc7&discount=SHINE   Social:   LinkedIn — https://www.linkedin.com/in/carley-hauck/ IG — https://www.instagram.com/carley.hauck/ Website — https://www.carleyhauck.com Newsletter — https://www.leadfromlight.com Shine Podcast Page — https://carleyhauck.com/podcast   The Imperfect Shownotes   0:01 Carley Hauck   Hi, welcome to the Shine Podcast. I am so happy you're here. My name is Carley Hauck, and I am your host. This podcast focuses on the intersection of science, the application of conscious, inclusive leadership, the recipe for high performing teams, and awareness practices so that you can cultivate what it takes on the inside, the inner game, to be the kind of leader our world needs now. I facilitate two to three episodes a month. And before I introduce this wonderful topic today, please go over to Apple podcasts, hit the subscribe button on this Shine Podcast. And if you love this interview, which I am sure you will, please share it with folks that you think will benefit or it will inspire, and write a five star review. All of this helps so much. Thank you, we are in season six of the shine podcast. And this season is really focusing on how we design our lives at work at home, to be in greater harmony, and optimize for the well being of ourselves or communities or co workers, and most importantly, our greatest stakeholder the planet. Today's episode is on the important subject of how you can protect the oceans health and marine life to thrive. Lou Cooperhouse. So I want to tell you all, I have had a major crush on this company, BlueNalu. And as you hear more, you're going to understand why I am true blue for BlueNalu.   Carley Hauck 1:55   And I have been waiting patiently yet persistently to have this interview with Lou Copperhouse for over two years. So just to give you a little backstory, I began the podcast over three years ago, it was part of the research I was conducting in order to write my new book Shine, Ignite your Inner Game to Lead Consciously at Work in the World. And the impetus for writing Shine was because I didn't have any hope for the world that we were living in. The science around climate change was just annihilating. I had nightmares for nights, when I really understood the precipice of what we were standing at, the opportunity to shift it. And so I decided I was going to take a stand for what I could do in this lifetime, to create a world where humans and planet could flourish, where business could be best for the world. And so the way that I've been able to do that is by shifting the hearts and minds of men, women, all people that have influence at the leadership and business level. And I've also amplified those leaders and businesses that are disrupting the old ways, with solutions that will support our thriving through the podcast through my book. And when I think about a business's greatest opportunity to be best for the world, it is a company with a mission and vision like BlueNalu. We are at the forefront of a generational shift towards healthier, more sustainable eating that is good for people good for the planet, and accessible to all. BlueNalu is a cellular agriculture company. Which means that living cells are isolated from fish tissue placed into culture media for proliferation, and then assembled into great tasting fresh and frozen seafood products. BlueNalu whose mission is to be the global leader and sell cultured seafood, providing consumers with great tasting healthy, safe and trusted products that support the sustainability and diversity of our ocean. The interview that you will be listening to is with the president and CEO of BlueNalu, Lou Cooperhouse. I just realized as I was getting ready to record this intro that there's something actually even more special about this company and this leader for me. So one of the catalysts for me writing my book was that seven years ago, I was having a conversation with my nephew. His name is Cooper. He was four at the time. And as you just heard, Lou Cooperhouse. We've got Cooper twice is the interview I'm about to release to you. Well, Cooper looked at me when he was four. And he said, Auntie Carley, “will you help me save the ocean?” And at that moment in time, I trembled with that responsibility. But I also knew I couldn't say no. And so that actually brought me on the journey that I'm am now. And I believe that this company can help save the ocean. So thanks to Lou, and everyone at BlueNalu. And everybody supporting this company to shine. This one's for you, Cooper.   Hi, Shine podcasters I have saved a wonderful leader and interview for you all I found out about Lou and this wonderful company BlueNalu, probably about two years ago. And before my book Shine came out, I sent Lou a copy because he exemplified this conscious, inclusive, mission driven leader, and blue. I'm so happy to have you. Thanks for being here.   Lou Cooperhouse 6:11   Thanks, Carley. It's a real honor to be on your podcast. Thank you.   Carley Hauck 6:14   So I wanted to ask you one of the first questions that I typically ask leaders and guests here, is what does conscious inclusive leadership mean to you?   Lou Cooperhouse 6:25   It's a great question. And, and my career actually spans almost 40 years now. And I've had the fortune to be in a number of leadership positions. But the end the day, it's all about the team, really a team that respects each other, and the team that also represents diversity, diversity of thought, background ideas, and really bring something to the table, but also recognizes that nobody has all the answers. So it's, it's really a spirit of open innovation collaboration, internally and externally, that I've really found to be really, really core to culture, and the values that embody a very successful company, where all of us are leaders, I am obviously the CEO of the company. But really, it's creating leadership at all levels. And also inclusivity, and respect, and communication, and empathy, where we all support each other. So that, you know, literally one plus one equals three and one plus one plus one equals seven, and so on. So so it's really trying to find that that synergy that really comes from an outstanding team.   Carley Hauck 7:35   Wonderful. Well, I'm really hearing you focus on the team. How do you create this happy, healthy, thriving team that's really focused on the North Star, because your company is very mission driven. And I'm really excited for you to tell folks more about your your mission and your vision. So let's talk a little bit about how you came to BlueNalu. And you had shared with me before we hit record, there was kind of this like, awakening this, this aha moment, because as you said, you've you've been in the food space for a long time. How did you find your way to this particular company, and this particular focus?   Lou Cooperhouse 8:21   I mentioned, I've been in entrepreneurship positions at large companies, including Campbell's and ConAgra and Nestle funded startup and pioneering all kinds of technologies and trends for many, many years in many different categories. A lot of firsts along the way, you know, first application of various technologies, the first products that really leveraged, you know, certain medical nutrition areas like gluten free or, or even diabetes products, you know, some time ago. But my aha moment, you know, really came from the period of 2000, on where I actually was doing a lot of consulting, and my consulting was actually in business incubation entrepreneurship. And during that time, I also started and ran the Rutgers Food Innovation Center, as an executive director of a program that supported many entrepreneurs, and I found myself being nicknamed Mr. Wonderful quite a bit, but never really been satisfied with all the ideas I heard, and really asking everybody about really what what is your differentiation? What is your USP? Why should I care? And along the way, I learned about all with all those happening in alternative protein. I was personally mentoring several clients in plant based categories. And I found some opportunities there, but also some limitations. And I was kind of really fascinated by both precision fermentation, but even more so about self culturing. And I found myself Carley really talking about this and kind of various public presentations about food trends, technologies, and then And there was actually an aha moment, I was actually in Hawaii in 2017. And I was asked to kind of motivate the entrepreneurs in the audience. There's about 300 people at this Hawaii Agricultural Foundation, actually, in Honolulu. And my whole objective there was think big, think differently, you know, really look at export opportunities, and so forth. And I found myself really profiling some most exciting things happened in food tech. And founding, you know, really talking about the space in alternative protein, as the most transformative disruptive thing I've ever seen, arguably, ever in mankind, describing this as the most transformative thing for any industry, very much like computers was in the 70s. Here, 50 years later, still seeing advances there. I said, food tech is the beginning of something that's happening now is very transformative. And you know, that I particularly said, we have a fundamental problem. It's right here, it's called the Pacific Ocean. 70% of our global seafood supply comes from, you know, you know, whatever 2000 mile radius of Hawaii, and this is the global problem, whereas the category began with cell culture in our meat, poultry. My opinion, it was really based on where the science that existed, it wasn't really based on where the market opportunity, where the humanity really needed to make the greatest difference. That was literally making the intersection between cell culturing and seafood. And, you know, I found myself, Carley, interestingly enough, motivating myself to actually do something. So it was really through my own kind of transplant, if you will, and looking at opportunities to really support others that I really said, there's such an a huge opportunity that could be so transformative, disruptive. And I felt that I could do it. And sure enough, shortly thereafter, I managed to an investor and one thing led to the other, and I was the co founder and CEO of what became BlueNalu. And here we are about four and a half years later. And we've come a long way. And we're very excited by what we're able to bring to the market in the coming years. So that aha moment really began from me really identifying something that was really driven by benefits, not just for consumers, but also for animals and the planet. So it was really quite the holy grail moment, if you will, that a single solution. So cultural seafood really solved so many ills on our planet. And it was such a unique a differential opportunity that I put myself in under 10%. To really make this happen.   Carley Hauck 12:40   Wonderful. Thank you for that story. And so, you know, based on the research that I've done around cellular, agricultural, specific to seafood, is that when you're creating cultivated meat, and the and you could probably say this better than me, this is this is your area, but we're minimizing animal cruelty, ocean acidification because of the warming of the planet, we're also removing the microplastics, because we're not going to be eating any of that. We don't have to worry about mercury in the food supply. Can you tell us a little bit more about the proprietary technology that allows you to create these stable cell lines, and then is able to, you know, have all these benefits so that people that want to continue to eat fish, and so much of you know, the more Asian countries and Southeast Asia, our you know, one of their major food supplies is fish. How do we actually cultivate it so that it's healthy for people, but it's healthy for the planet?   Lou Cooperhouse 13:50 That's great question. I think just to build on your question to you know, I think the problem is, is there's a global problem and challenge with our seafood supply. We literally there's a reason why says market price on a menu versus, you know, a beef or poultry product, which is maybe consistent, you know, all the time with pricing availability. So our supply chain is so fragile, and and is diminishing, it's insecure, it's variable. It's fraught with issues of animal suffering, one to 3 trillion fish are harvested if you will slaughtered each year for human animal consumption. It's the greatest amount of lives last, but there's compromise with mercury, microplastics toxins pollutants, as you've mentioned, are something that's increasingly problematic in our seafood supply. There's even been issues with mercury being found in I'm sorry, with microplastics being found in in blood or lungs, recent reports. So back to your question, when the company began, you know, in in early 2018, we recognize that there were a series of opportunities / challenges to actually Get this get this accomplished. First of all, nobody had ever established stable cell lines of commercial fish species. All the knowledge came from mammalian cell culturing, which is, frankly, why many of the companies began on mammalian cell culture inside. Because the knowledge was there, I followed the market, the market opportunity and opportunity create benefits for consumers and mankind, I felt was far greater with seafood, because we could address human health, animal welfare and global food security, which is really unparalleled versus meat poultry products. So we had to literally propagate fish shells, we tried to melee cell culture, technology did not work. So we have created our own proprietary know how an IP for propagating, you know, several 100 different cell lines to date from multiple species of fish. So we have our whole approach was a platform technology, not a single species, we're also want to focus on a ground informed product, but actually a high value whole muscle product like bluefin tuna, specifically toro, so the high value species a high value part and make this increasingly accessible to all. So as you mentioned, to the global demands an all time high, particularly in Asia, as people are consuming more and more seafood because of the health benefits, but, frankly, is becoming increasingly unhealthy due to all the issues I mentioned. So there is a migration for red meat, there's even a movement called Blue foods, for having people consume more product from the ocean. So all we're doing is just, you know, challenging that fragile ocean ecosystem even more. But to your question, we have created their proprietary cell lines, we have created an animal component free media to support them. We have done this without genetic engineering, or scaffolds or microcarriers. So everything that we're doing tonight was focused on scale production. You know, from day one, this was not about an experiment to really demonstrate proof of concept. It's about proof of scale. And that was really the challenge that all of us face. But even more so in the case of seafood, since it was such an unknown, you know, category when we first began. So so it's really the it's not just the the cell line development, but also the food safe supply chain of raw materials, an analog component free basis, and then actually developing the processes for large scale production. So we've even conducted a techno economic analysis of our own to really understand what large scale production looks like, we have been driven by what the end in mind looks like, from the very beginning of the company, to really think about factories. And, you know, I believe we were the first company even talking about what large scale production might look like, you know, with early factory designs that we put out there and actually stage get approached for what large scale production. So the food industry is all about volume, right. And, and, and that's our goal is to be the first to market with scale, particularly when it comes to seafood. And that's what really motivates all of us is to be really driven by the end in mind, but also recognize all the building blocks that it takes to get there. So an awful lot of proprietary know how that all of us in this category are developing. But our focus is also driven by first of all consumers to have products that have the greatest amount of consumer adoption, and the least amount of regulatory challenges for global adoption. So we're really focusing on species that have global applications. We're also focused on Carley displacing imports and creating more food security. So there are certain species we're not working on at this time, in particular, because we really want to work in partnership with the seafood supply chain. So that's part of our differentiation, too, is to really collaborate with industry, I mentioned earlier on internal collaborations, but also external. So we're really proud of the many partners we developed over the last four and a half years as well.   Carley Hauck 19:05   Great. Thank you for answering all of that. And I mean, I think what was so exciting for me about learning more about your, your mission and your, you know, the company a few years ago is, as you said, you know, the ecosystem of the ocean is really struggling. And we as humans are 70% water. So my thought is if we don't protect the oceans, we're not good stewards of the ocean. I mean, we're not gonna be here, you know, humanity's not going to be here, the planet will be a and when I think about, you know, just all the fish that are mostly being circulated in restaurants, it's, you know, it's tuna, as you said, it's Mahi Mahi, it's salmon. These are kind of like this staples that you see over and over and over again. And those those fish a lot of them are farm raised or they're they're really unhealthy and if they're being caught with a net In the ocean, that is, I mean, that's destroying so much of the marine ecosystem. There's bycatch involved in that. And so, you know, I see there being missed opportunity to create cell lines of endangered species, right so that they don't become endangered.   Lou Cooperhouse 20:21   That's very true. Yeah, we're there. We're certainly very driven by, by I mentioned kind of my career, you know, even working on products, like even gluten free products. So that was some 25 years ago.   Carley Hauck 20:33   I'm gluten free, by the way, really interesting. I can't eat gluten.   Lou Cooperhouse 20:37   You'll be happy to know that, you know, kind of my objective way back then, was to really create what I call an oxymoron foods, giving people something that they really emotionally crave. And they value like gluten free lasagna, or mac and cheese, things like that. So when I think about what Lunala is able to do, it's also an oxymoron kind of model. You know, it's able to provide, say, bluefin tuna, what is bluefin tuna? It's, unfortunately, has typically very unsustainable, very high mercury, it's a predatory fish. And it's also comes long distances, has a very poor yield. So we're literally, you know, think about oxymoron, we're able to make a sustainable mercury free, accessible, you know, ultimately affordable product that is available year round. So So you know, and taste just as delicious. So to the foodservice operator, when we learn about say, bluefin tuna, I just can't get it, there's no available supply. And if I do, I don't trust it. It's so variable in quality and color and texture and mouthfeel. You know, you know, and you're saying what, well, you can give me 100% yield available year round, you know, predictable and trusted supply chain, sustainable and healthy for my consumers, without mercury and microplastics. So, you know, we've had such positive reinforcement and all the customer research we've done that really addresses, frankly, unlike terrestrial animals, that we are really solving problems that are felt every day with food service establishments, but also the consumers. We've even learned from consumers who are who most enjoy seafood are most likely to want to select our products over farm raised are wild, because they love seafood. But they're feel a little bit handcuffed to fuel. You know that, you know, you know, I hear about mercury or microplastics. And so we're really solving problems in to both the foodservice operator and the consumer, that's really unique to seafood. So we're excited by that. And again, it's an oxymoron kind of logic here, giving you something that you really didn't think was even possible.   Carley Hauck 22:51   Well, that's all really fascinating. I know that you talked about scaling and factories, and I want to come back to that, but I'm gonna actually move us into a little bit of a detour around, you know, how you're leading because you're still, you know, gathering capital, you're definitely early stage, but I see you as a, I don't know, a rocket ship or a what's a ship that can fly that's in the ocean? I don't know, there's, there's there's some some version of that happening now. And there's a lot there's a lot on your plate, there's, there's a pace. This is a very competitive market. And I feel curious, like what's keeping you up at night? If you're willing to share that? And what are some of the practices that are keeping you resilient, positive, healthy, so that you can be the strong leader for yourself, but for your team, and for this mission? So I kind of asked two questions, what's keeping you up at night? And then what are some of the practices that you're leaning on, you know, within yourself to keep showing up every day? And the most resilient way? You can?   Lou Cooperhouse 24:04   I think the what keeps me up at night is is, is really, it's all about perseverance and patience, both so you know, coming from the food industry, after all these years, the food industry has really, you know, very fast pace, very much driven by volume and creating consumer benefits and value, differentiating characteristics USP, that unique selling proposition, and it's a really fast pace, where products can be developed in months and I've done that over and over again. So this is not that. This is something that has, if you will, a really long lag phase of development has never been done before. You have challenges of technology, process development, engineering, scale production, regulatory Market communication. In fact, if anything, we have so many benefits that I've described, you know, even how we communicate those benefits, what most resonates, is all part of, you know, how we get to market. And how we do that with partnerships, we can't do this alone. Right? So what, you know what historically, you know, I've been driven by, you know, quickness and speed, and really getting to market with differentiated characteristics, but this is so transformative, so differentiated, and it also takes time. So, you know, there is a requirement for patience, because it's all about doing it, right. You know, we could be driven to be in the market with something that's not scalable, you know, and that's, that's just, that's just wrong. So everything we're doing is really focusing on what it takes to be successful at scale. That's key. And, and so our, our team knows that our investors know that, you know, in our future customers will value that, because we are doing everything that we can possibly do to, again, have the products with the greatest amount of consumer acceptance, you know, really, really, through processes that, again, absent of genetic engineering, or other ingredients that might be considered deleterious or just wrong. So it's all focused on doing it the right way. And the right way, it takes longer, but at the end of the day, it's about large scale production. So everything we're doing is a lag phase, followed by a log phase, you know, a logarithmic growth. So, so we're very excited by what you know, from 2027 to 2040, massive amounts of factories being built around the world. So let's take the time to do it right, and actually go through the incremental stage case to get it right. So what keeps me up at night is just really, you know, maintaining that consistent, incremental progress. It doesn't really keep me up, frankly, because the whole team is really values that and is really engaged in that. And and I know that was one of your questions, and and what was your other one?   Carley Hauck 27:10   That's really helpful. And I'll, I'll just, you know, share a reaction. Josh Tetrick is one of the leaders that I highlighted in my book. And so you know, really being with him in the early stages of, of gestede. And they have also been really experimenting with, you know, factories, and I believe it was this week, Josh sends me emails of like, hey, we did this this week. And anyway, he's just kind of letting me know, I am still on the cheerleading side. But he, they, they got a, you know, a lot of a lot of approval with a good meat factory in Singapore, I believe it was last week. And so, yeah, it's like, how do we create this at scale. And what I also hear is, because you've been in the food industry, for 40 years, you've been an entrepreneur, based on your maturity and your tenure, you're able to be in this space of patience and persistence, that maybe a younger leader doesn't have that experience hasn't gone through the roller coaster, so to speak, you know, to really see the the long game and, and you're right, this hasn't ever been done before. And it is a competitive space. And, you know, I think what's happening in in vegan plant based alternative proteins, whatever you want to call it, is there's so many products coming to market right now. And some of them are overly processed or not very healthy. This is not that. And so, yeah, it's gonna take time, and you want the sensory experience to also wow people, right? Like, why would they ever go back to something that wasn't this? So?   Lou Cooperhouse 28:54   No, and you're probably familiar probably with that the 80 care needed that now called Charity, that report, you know, maybe three years ago or so. And they actually talked about PLANT BASE being, you know, really critical, but really, as a transitional product and their words, you know, that that cell culture would win in the long game, I think those were there, those are that those are more or less their words as well. I felt that entirely and we're starting to see that now. So plant base is certainly, you know, super beneficial to mankind. It's really bit of a it's an excellent transitional product. And there will continue to be a need and opportunity for plant based products. But unfortunately, many of them did begin something I learned early on with an awful lot of processed ingredients and consumers are where they're there. They're conflicted. So whereas they want to reduce their protein and particular animal protein intake, in particular, you know, but they, you know, but they also don't like to see 2030 Or even more ingredients on a label, and a lot of things they can't pronounce. So the entire Food Industry went to minimal labels, you know, and then all of a sudden, you know, plant based products came out with, you know, maximal labels, if you will, that these two will learn, and now you're starting to see products coming out in the plant based category where they should have originally with, you know, 357 ingredients. And that that will that will be the next generation. But the meantime, yeah, the cell culturing products are increasingly getting more mature. So each us and upside, and you have all of them future and Israel and many other companies around the world are continually moving forward and advancing, developing their commercialization, you know, pathways and timelines and this industry, you know, in just three, five years, you'll start to see the first factories being built. So this is, you know, where we call this a long game, this is not that long, after all, I think we're, we're ahead of the head of the expectation, you know, the amount of, I'm just so excited by how much has evolved, supply chain is becoming food grade, and it's increasingly becoming affordable. You know, and that's something, you know, you're seeing some major players in this space here. We're seeing all the technology being developed, but very importantly, the regulatory climate around the world. It's very motivating, frankly, currently, to see agencies that are very forward thinking, and are very communicative, and even establishing consultative relationships with companies like blue Nalo, he helped me understand this technology, the various ways that can be accomplished, I want to put in the methodology that would enable regulatory approval of these products, whether it's us, Singapore, Japan, Europe, etc. So it's very motivating. Many of them are driven by food security, as well, particularly as   Carley Hauck 31:55   to be able to feed all these people on the planet, right? Yeah, totally. Well, it's happening. It's happened. It's happening. It's exciting. So that brings us back to the second question, you know, in order to have the long game and to show up with strength and resilience for the back to back meetings, and I'm sure all the decisions you're having to make, and to continue to earn capital so that you can create this amazing product, like, what are some of the practices that support you to really lead in this way?   Lou Cooperhouse 32:30   It's, I think, go back to my earlier comment. So the the first practice, you know, really was, you know, we actually, I actually moved from East Coast to come to San Diego, and the single word that describes why San Diego despite being an amazing place to live and work was actually, you know, workforce. So it's where I could draw a team that had the expertise, and the diversity that will be required for success in cell biology, tissue engineering, and bio processing, market development, regulatory strategy, consumer insights, all the things it takes to be successful. And also, frankly, that I think that culture that thinks San Diego really resonates with innovation, and spirit, and passion, and respect for for our planet. So I was really motivated by coming here. And so so it's really building a team that, you know, is about respects inspiration, passion, culture, empathy. And, you know, recently, Carley, we even introduced our core values, you know, for the company. And the first one was actually be epicurious. So so the epi in there was really a call out to food this is first and foremost, culinary driven, creating products that people will love with no compromise. So enjoy without compromise, you know, reimagining the future of food, you know, being bold, you know, that all of us should really embrace the characteristics of of courage and innovation, problem solving, you know, thinking out of the box taking action, then we also had a value of being a lighthouse, as we called it, being a leader. So we've actually demonstrated a lot of different ways global leadership, you know, really even even nomenclature around this category. You know, we are, we are actually the only company that this at this point in time worldwide that really was trying to help, you know, in the United States, you know, regulatory agencies with appropriate nomenclature to what they're called us product. And we ended up sponsoring third party scientific peer reviewed third party research that determines cell culturing was the most appropriate term. But that leadership is really all about, you know, demonstrating a focus on food safety as well. So called out our commitment to having a company really founded not just on meeting regulatory requirements worldwide, but also what's called GFSI, global food safety initiative, best practices. So these are practices recognized by leading retailers and foodservice operators around the world. So it's all about humility, safety, continuous improvement. And lastly, what we call being true blue, you know, you know, working together as a team with trust, that commitment to sustainability and also respecting our own community, and giving back in various ways that we can as well. So those are the four values of epicurious, being bold, being a lighthouse and being true blue that, you know, we recently launched internally, and we'll be actually communicating that, you know, more broadly in the near future.   Carley Hauck 35:53   That's great. I love hearing those values. And so you know, going back to what I was asking around the practice that you're cultivating on the inside that allows you to, to model that, right, so like if you are, and I talked about this in the in the book, and I asked leaders around around that inner game. So one of the qualities of an of the inner game is, is authenticity. So the authenticity that I have of this is what matters to me, this is my truth. And then you're able to be more bold, for example, you're able to be true blue, right, and practicing radical candor. But what I heard that you didn't explicitly say, but you kind of said is that, you know, there's this culture in San Diego. And what I, and I've been there multiple times is, and I shared with you, I'm going to be spending some time there this this summer, but there's a lot of focus on well being right. There's definitely a great appreciation of the natural environment and nature, and there's a lot of healthy food choices there as well. And I think that that is something that I'm hearing is also a value within the company, because you're obviously creating this product, because you're seeing the interconnection of nature, right. And so it's it's like, what are the well being practices that you're actually invested in that your culture that your team is invested in, in? Because in order to be the lighthouse? You have to also nourish that light? Right? So I just feel curious, if you if you're willing to share like, is it? Is it going for a walk every day? Is it meditating? Is it I don't know petting your dog? I don't know, if you have a dog.   Lou Cooperhouse 37:40   Well, it's really all of this, I think that we actually are continually looking inward, as well as outward about what we can do to really, you know, embrace enhance those core values that I mentioned. Yeah. And as, as a company, you know, we have such a strong, robust HR team, that's really continually everything from the foods we serve our employees, and the health and well being products, but also our commitment to work in the community. Whether it's beach cleanups, or, you know, community food banks that we volunteered at, but also social gatherings. You know, it's actually our, the four year anniversary, we're celebrating tomorrow.   Carley Hauck 38:26   Oh, Congratulations!   Lou Cooperhouse 38:28   It was actually June 4 2018, it was June 4, that was the first day of operation where we actually went on the payroll, if you will. So that was kind of a day that we kind of celebrate, you know, so as we look at employees, anniversary dates, myself included, you know, we're all in now in business for years, but for me, it's an extra, you know, almost almost a full year of of getting this organized beforehand. But yeah, so we're constantly out there, you know, celebrating, you know, getting involved, whether it's, you know, fun events, you know, you know, we also celebrate our pets. And we have have, you know, exercise activities at work, walks around the building, but also, you know, some nutritional programs that were implemented as well. So, but you're absolutely right, it's really about, it's such an amazing environment for it really supports well being. And we have just, and frankly, even when we recruit employees, we're really driven by, you know, individuals that are so drawn to, I kind of describe people as authors or editors. So an author really loves to create to really is so motivated and passionate about doing something a balloon is all about. There's never been done before. Some people are resistant to change. We're looking for those people that are just motivated by by creation and change and authorship, if you will have a second and we're looking for people that have the passion that really are driven to make it difference for our planet. Yeah, we're looking for both those qualities. And we're finding that over and over again, you know, and that's really, I'm excited to on your podcast, because we're continually building our team, we're expanding quite a bit this year. In fact, we're now moving into a 40,000 square foot facility here in San Diego. So third building we're in. And we're expanding the team as we prepare for regulatory approval and small scale market launch in the coming years. So it's a very exciting time we're growing, but we're continually drawn by those employees that really, you know, personify those qualities.   Carley Hauck 40:37   Yeah, you have a specific culture and people will be a right fit or or not a right fit. When you think about, and I just have maybe like two more questions for you. When you think about the potential of of a product coming out in Southern California for people to try, will that come into the restaurants first? Do you have a sense of when that will be you can give us a sneak peek, and what what type of fish people will get to try?   Lou Cooperhouse 41:13   Sure. Kind of the the market opportunity kind of is dependent on on the particular product selected. And we fought so hard, Carley about what species to really launch with. And we looked at attributes that included you know, the potential for global global customer adoption, really addressing issues around sustainability, or the lack thereof today, food security, but also mercury and plastics. And, you know, and also frankly, products that command a premium price point are really highly valued and, and really resonate and represent the quality and the culinary attributes that are so important to us. And that first product will be bluefin tuna, and bluefin tuna is that the highest valued most exciting is the Wagyu beef of the ocean. We've heard from restaurant operators. And you know, and we're specifically working on the twirl the high high fat belly portion of Bluefin that is that is most most culinary, exciting to to restaurant operators and, frankly, where they differentiate. So again, we're driven by all those, those oxymorons, those those attributes that make a difference. And that obviously lends itself to food service. So we'll be launching at restaurants, and also rapids. It also resonates heavily in Asia. So So as you may be familiar, we've actually very proud to have relationships, partnerships that include its Vichy, Sumitomo, and food and life in Japan, Pomona, South Korea, taught Thai union, which is based in Thailand, but also throughout Asia and Europe and US as well. And also Nutreco and Nomad foods in Europe and rich products that Griffith foods United States. So just a series of partners that really support us in all sorts of areas from market insights and intelligence, and potential distribution, but also regulatory insights as well supply chain etc. So so at your question, we are launching with bluefin tuna and foodservice in both the United States and in Asia as quickly as we can, as quickly as we get ready to our approval there. And we will follow that with a series of products to follow. So we are really not about if you will, you know, a single product company, we are all about a platform technology with a broad array of products that will really complete menu. So our future restaurants can not just have one product, but can displace all of their conventional seafood with Lunala seafood, become entirely the cell culture of seafood. products by our peers can displace their entire menus, with alternative proteins soon to be routine protein products on their menu made through cell culturing process. And in terms of timeframe, you know, we're really looking at, you know, just we're just, you know, two years away from some sort of small scale market development, regulatory approval, could be sooner could be a little bit later. But that's kind of a reasonable timeframe. But we're looking at putting a shovel in the ground for a first large scale factory as early as 2025. So you know, and that's, that's probably a good to your projects in itself. So somewhere out 2027 We're looking at large scale factories being built. That's our goal. And we think that can be, you know, multiplied by many factories shortly thereafter. So we're really just, you know, five years away from starting to see some, some significant volumes coming out of factories, and I think we'll see other companies in the category. beef and poultry fall in a very similar timeframe, so not too far away.   Carley Hauck 44:56 Yeah. Well, that's incredibly exciting. Thank you. So much. For folks that are listening, how do they support you? How do they support BlueNalu?   Lou Cooperhouse 45:07 No, no, thank you so much for Carley for this opportunity to speak to you today on your podcasts. And please follow us on BlueNalu.com, you'll see our social media platforms there as well. And there's also a way to reach out to us with any inquiries you may have. We're all about, you know, collaboration with industry. And we're always looking for partnerships, you know, on the supply, chain side, potential distribution side and everything in between. And we can't do this alone. But on the consumer side, you know, please follow us on various social media platforms. And you know, we're excited to hopefully come to restaurants near you and not too distant future.   Carley Hauck 45:50   How wonderful. Well, I think we're all going to be just yeah, so wonderfully impacted by the opportunity here that you're solving. So thank you again, for your strong leadership. And appreciate your time today, Lou.   Lou Cooperhouse 46:05   My pleasure, Carley, thank you.   Carley Hauck 46:07   Thank you, Lou, for your service, your time, your inspired, conscious, inclusive leadership. And for all of those at Blue Nalu, who are trailblazing and leading the way in this important mission and business. As you heard in the podcast, this is a very special company. And if you want to learn more about BlueNalu, then please check out the link in the show notes. And I'd like to also invite you to think of another way that you could stamp for the protection of ocean and marine life. When we think about the interconnection of our bodies and the planet. The ocean is pretty irrelevant to me. Since we are 70% water and we cannot survive without water, and the ocean is struggling. It has been for a long time, we've been using it as a waste receptacle. When you think about the huge amount of garbage and plastic, the Pacific garbage patch that has been floating. It's about two times the size of Texas when we think about the inhumane, but also just devastating practices of the fishing industry, on the ocean floor and marine life and the ecosystem of the ocean. And if you'd like to learn more about what actually eating fish that is being caught by a net is doing and all the bycatch of dolphins and turtles and sharks that are being caught when you're, for example trying to eat tuna, I would highly encourage you to watch Seaspiracy. It was one of the most watched documentaries on Netflix in 2021. And I had the privilege of meeting one of the executive producers of that film a few weeks ago. Jim Greenbaum I'm giving a little light to you, Jim, thank you so much for your contribution and bringing all of that into the light for us to shift our patterns, our behaviors, so that we too can be supporting people and planet to thrive. As always, thank you so much for tuning in to the shine podcast. And I would love to have you share this with folks and friends. And if you would like to support me and the continuation of these interviews, you can visit my Patreon page patreon.com/carleyhauck. Your generosity helps so much. I have some incredible interviews coming for the remainder of this season. And until we meet again, be the light and shine the light.  

This special edition interview of the SHINE podcast is in honor and gratitude of the earth. We are running out of water for our basic needs. There are activities and systems that may need to be hospiced out in order to reconsider the long term effects of how we're consuming water and energy. Today I am focusing this conversation on the six solutions to water conservation with my friend Brian Richter. Brian Richter has been a global leader in water science and conservation for 40 years. In this interview, Brian shares about his journey and leadership in water stewardship and sustainability. We talk about what the current state is regarding water needs and shortages, and most importantly, how to plan for our water usage as the planet continues to warm and actions we can take to conserve water and ensure there is enough for everyone. Thank you for joining me.   Guest Links: Sustainable Waters- sustainablewaters.org. Chasing Water: A Guide for Moving from Scarcity to Sustainability by Brian Richter- https://www.sustainablewaters.org/chasing-water/ BBC Documentary David Attenborough on “How Many People Can Live on Planet Earth?” https://www.imdb.com/title/tt1575870/ Austin's Water Pre-Planning- https://www.sustainablewaters.org/a-water-plan-for-the-22nd-century/ Austin's Great Springs Project- https://greatspringsproject.org/ SHINE podcast “Water Stewardship Creates Necessary Alliances in Leadership and Business with Greg Koch”- https://carleyhauck.com/podcast/45-water-stewardship-create-necessary-alliances-in-leadership-and-business-with-greg-koch “Desalination advances in California despite opponents pushing for alternatives”- https://www.reuters.com/world/us/desalination-advances-california-despite-opponents-pushing-alternatives-2021-07-28/   SHINE Links:   Thank you for listening. Want to build a high trust, innovative, and inclusive culture at work? Sign up for our newsletter and get the free handout and be alerted to more inspiring Shine episodes   Building Trust Free Gift — https://www.leadfromlight.com   Carley Links   Book Carley for Speaking — https://carleyhauck.com/speaking Leading from Wholeness Learning & Development — https://carleyhauck.com/learning-and-development Carley's Book — https://carleyhauck.com/shinebook Executive Coaching with Carley — https://carleyhauck.com/executive-coaching Contact Carley — https://carleyhauck.com/contact Carley's Patreon Page https://www.patreon.com/carleyhauck   Well Being Resources:   Inner Game Meditations — https://carleyhauck.com/meditations Doterra — https://www.doterra.com/US/en/site/carleyhauck 4 Sigmatic — 15% Discount code Shine — https://us.foursigmatic.com/?rfsn=4405553.d15cc7&discount=SHINE   Social:   LinkedIn — https://www.linkedin.com/in/carley-hauck/ IG — https://www.instagram.com/carley.hauck/ Website — https://www.carleyhauck.com Newsletter — https://www.leadfromlight.com Shine Podcast Page — https://carleyhauck.com/podcast   The Imperfect Shownotes   0:01 Carley Hauck   Hi, welcome to the SHINE podcast. My name is Carley Hauck. I'm your host, thank you so much for tuning in. This podcast focuses on the intersection of three things: the how to be a conscious, inclusive leader, the recipe for high performing teams creating more psychological safety, trust, innovation, and belonging, and lastly, awareness practices that you can cultivate to be the kind of leader our world needs now. And when I say the word leader, or leadership, that is a title that we all can step into, because we lead ourselves every day, and how we show up at work, in our relationships with our families, with our friends, with our communities, and around the things that matter most.   And so for those of you joining for the first time, welcome, please go over to your favorite podcast subscription button and hit subscribe on the SHINE podcast so that you don't miss any future episodes.   We are in season six. And this is a special edition interview in honor and gratitude of the earth, being that it's Earth Day, and I am focusing this conversation on the six solutions to water conservation with my friend Brian Richter. In this interview, Brian shares about his journey and leadership in water stewardship and sustainability for the past 40 years. We talk about what the current state is regarding water needs and shortages, and most importantly, how to plan for our water usage as the planet continues to warm and actions we can take to conserve water and ensure there is enough for everyone.   Brian Richter has been a global leader in water science and conservation for more than 30 years. He is the president of sustainable waters, a global organization focused on water scarcity challenges where he promotes sustainable water use and management with governments, corporations, universities and local communities. He previously served as director of the Global Water Program at The Nature Conservancy, an international conservation organization. Brian has consulted on more than 170 water projects worldwide. He serves as a water advisor to some of the world's largest corporations, investment banks, and the United Nations. He also teaches water sustainability at the University of Virginia. And he has developed scientific tools and methods to support river protection and restoration efforts. And lastly, Brian was featured in a BBC documentary with David Attenborough on how many people can live on planet Earth. I learned a lot in this interview, and I feel inspired by the actions we can all take together now. I am delighted to have you. Thanks for listening.   Carley Hauck 03:18   Hi, everyone. Thank you for joining my friend Brian Richter, the author of Chasing Water. Brian, thank you so much for being with me today.   Brian Richter 03:28   Happy to be here. Carley, looking forward to it.   Carley Hauck 03:34   Well, Brian, we just had a lovely conversation before the recording. And I'm really looking forward to talking more about all the things related to water stewardship and scarcity. But before we begin, one of the first questions I often ask my guests is, how would you describe a conscious inclusive leader? What does that mean to you?   Brian Richter 03:59   Well, first, the inclusive part. I think that and you know, I'll answer your question through the lens of the work that I do in water, Carley, because inclusivity has really been a big issue. In our dealings with water. Historically, many of the decisions, many of the ideas that are brought forth have been primarily from a fairly limited field of expertise, and specifically from engineers. And that's understandable historically, because a lot of our struggles with trying to make clean water available to people was for a long time, pretty much an engineering challenge. How do you build the pipes? How do you clean the water in treatment plants and that sort of thing?   But as the problems associated with water have grown over time as our populations have grown, we've come to realize the importance of having a much more diverse group of people and participants in that conversation about what water do we need? Where do we want to access it from? What are our concerns about it? What are their ideas for making the world better, you know, in the way that we interact with water and water sources.   And so in my Chasing Water book, I talk about, you know, the really the need to think about sort of water democracies and communities of water users that share the same water sources, and the importance of opening the doors of the decision making to to really invite a much more diverse audience, either people who need to know or want to know, you know, into that conversation.   But then the leadership part, Carley, is also equally if not more important, in many cases. Because there are some really tough decisions, typically that have to be made these days over water. Sometimes it means that somebody might need to be charged a little bit more for the service of bringing clean water to their home. And that's fraught with political peril. Sometimes, well, there's all kinds of decisions around water that may, you know, may have a lot of dissent. Or it may be different opinions, or it may, you know, be difficult for some people to agree with. And so, being bold and leadership is also a really, really important aspect of managing water well.   Carley Hauck 06:35   Thank you so much, Brian, that was a great answer. I hear more of the inclusion pieces, the water democracy, but then the leadership piece is really having a consciousness that's really taken care of the greater whole. Yes, yes, just to share a little context with the listeners as to why I really wanted to have this conversation with you. So I moved to North Carolina, and 2020, shortly after the pandemic hit, and I have now relocated back to California in the last few months. And while I was in North Carolina, I was coming back to the west coast for a few months at a time. And every time I came back, I was very aware of how dry it was. And it was interesting to be in Oregon last summer, I timed it perfectly for the fires, I was there for the hottest period of time. And in fact, this is when Greg and I were actually having our conversation around water stewardship. And so Greg referred me to you because he and I had had this really wonderful conversation. And for those of you on the SHINE podcast listening, if you want to listen to that interview, it is on the podcasts, and you can look for it. It's a special edition podcast, because we had such a long conversation. But that would be a good precursor to the conversation I'm going to have with Brian or it can even just be a follow up after you listen to this one.   And I think one of the things that has been really important to me is how can we all be good stewards of the planet, in our leadership roles in the way that businesses are acting to be more socially and environmentally responsible? But also as consumers? What can we do? Because I really believe that we all have the opportunity and frankly, the responsibility to lead or we're not going to have a thriving world. You know, I keep seeing books and things out there that say save the planet. I'm like, No, it saved the humans, you know, the planets gonna be here. We have to awaken humanity from its slumber. And so I really wanted to talk to you based on your incredible breadth of knowledge and service, around water scarcity, to just kind of help educate me, bring more awareness, and education to the listeners and also some really important action steps that we can take now.   And so, you know, one of the things that was interesting to me is that when I was reading your book, I saw that you grew up in San Diego, and I just shared with you that I'm going to be in San Diego this summer. And as I was looking at my moving to San Diego, I was looking to see, you know what, it doesn't make sense to me. How are they growing all of this food in San Diego? They have tons of farmers markets, more than I've seen pretty much in any other city. Where are they getting that water? San Diego is a desert. So could you talk a little bit about how living in San Diego inspired this path of working and supporting stewardship of water but then also, what do we do about what's going on in Southern California? It's a desert. Right?   Brian Richter 10:10   Sure. Yes, . So there was a defining moment in my life, when I decided that I was going to go into the, you know, the professional aspects of water, and it was in the 1970s. And we had at that time, it was the drought of record. And there were mandatory water restrictions being placed on homeowners and businesses in San Diego at that time. And I just remember having this thought, so I was in high school at that time, and, and I remember having this thought that, gosh, if I could develop some expertise, some knowledge about water, I would likely have job security for the rest of my life. And it eventually worked itself out that way.   So it most definitely my growing up in San Diego and growing up with that rigidity, the concern over not having enough water to do all the things that we wanted to do in a rapidly growing community that was needing more and more water all the time. Those things all shaped my thinking. And I think position me for the 40 years, you know that I actually have spent, you know, in this profession.   Now, to answer your question about what we can do, I think I might start with where I start with my university students. So I teach a class in water sustainability at the University of Virginia. And in the very first week of class, we walked them through an exercise that's intended to help them understand three things. One is that I work them through an exercise where they actually calculate how much water they rely upon, on average, each day of their lives. And it's a very, very eye opening experience, because a lot of them understand that they use water in the shower, they use water for cooking, they use water to wash their clothes and dishes. But until recently, not many people thought about the fact that we also need water to grow our food, we need water to produce our clothing, we need water in so many aspects of our lives. So that initial exercise, using a simple calculator to come up with those numbers is a very, as I said, it's a very interesting exercise for the students to go through.   But then the second thing I want them to know about is where's that water coming from? What's your local water supply? What water sources are you depending upon? And are those water sources in good shape? Or not? Or are there problems? Are we using too much of the water? Are we drying up the stream? Are we drying up the underground aquifer? Are we causing too much pollution and that sort of thing. So that's the second part.   And then the third part is I want them to increase their awareness and knowledge so that they can become active, informed citizens of their community. And perhaps by extension, you know, of the world, as well. And so a major reason that I wrote the Chasing Water book was to try to provide some basic education about water so that anybody who wanted to learn a little bit more, become a more informed citizen could learn the basics from the book, and understand that this is how problems develop and these are some of the solutions that we can apply.   So by being aware of that, both individually, but then also thinking about their community, or, more broadly, I think that will make them a fuller human being, if you will.   Carley Hauck 14:00   So those were really wonderful questions that you asked your students and, you know, what are the calculations that you're inviting them to actually figure out what those numbers are? And I would imagine, there's probably a scale of this is a high amount of water consumption, this is a low amount of water, this is moderate, you're doing good, because we will probably want to, you know, have a baseline but then you want to curve our consumption based on whether that's high or low. And what are the water sources are right?   Brian Richter 14:34   Yes. Yeah. So there's a couple of things that we follow up on after they've done that basic exercise, then we have some really interesting conversation that gets to. One of the things that this exercise makes them aware of is that different aspects of their lives and their livelihoods results in their depending upon larger volumes of water. So for instance, what stands out for almost all of them is how, how much of their personal water footprint is tied to their food. And, and so they start to realize that boy, depending upon my diet, and what I choose to eat, has a very big influence on how much water My lifestyle is dependent upon. And the students are real quick to make that connection and it causes them to think about, ha, boy, the choices that I'm making have consequences. And that's why it's so important for me to connect them to, where's the water actually coming from that was used to produce the lettuce in your salad, or, you know, the barley in your beer, or, you know, or what have you. And so that's a big part of it.   And I also think that when they see how big their overall numbers are, it catalyzes the thinking in them that that's an awful lot of water that each of us depends upon, and we could probably easily find ways to use less. And if they happen to live in a place where water scarcity, where water shortages are a reality, then that sort of self reinforcing awareness or knowledge. Because if they realize how each of our water footprints add up, and that that number, that volume of water that our community depends upon, is is putting a lot of pressure on the local river or the local groundwater aquifer, then they start to connect the dots, that my personal individual actions roll up to my community, which then has a tremendous amount of influence on on the water sources. And so I think that part of that awareness also brings with it an ethic. It's built with the beginning of an ethic about what ethical responsibility means with regards to how we're utilizing our natural resources.   Carley Hauck 17:05   Great. Thank you. So that is something we'll pick up again later, you know, in the talk, because I know that you outlined six solutions to water scarcity of water conservation being the number one thing we can do. And that's really what you're inviting this awareness, this education, and then kind of new actions based on the information they're gaining from tracking their water consumption.   But I'd like to move into the actual water that we have to use. And you know a lot about this from your work in water in the last 40 years. But I was recently reading an article that came out a few weeks ago, and they were stating that we are going to have a very dry season in the spring. This was noted by the National Oceanic and Atmospheric Administration. And it's saying that, in fact, California, which is where I am right now, is returning to severe or extreme drought. And Central California is likely to be the lowest since 1922, 100 years ago. And what's so interesting about that year, is that's also the year when the law of the river was also signed. And that's basically sanctioning the Colorado River, which I learned about from reading your book to seven different states, New Mexico, California, Arizona, Colorado, Nevada, Idaho, Wyoming, Utah. But as you said, in your book, which I really liked this point, those seven states were basically being given water rights. But that law didn't take into consideration the river's voice itself- did it really want to give away its water. It didn't really think about Mexico. And we know that so much of our food is grown in Mexico as well. So how are they getting water?   I'd love it if you could just talk a little bit about, where are we getting the water? And, and even just I think you mentioned it. In the book, you speak a bit about though the water cycles. And I think that would be important for people to understand, you know, water budgets, water supply water withdrawal.   Brian Richter 19:26   Yeah. So one of the most, one of the most common questions that I get asked, either by my students or when I give a public presentation, Carley, is how can we possibly be running short of water? Don't we still have the same amount of water on the planet as we've always had? And so it's very understandable. We're taught in grade school that there is this global water cycle, that water is constantly moving around the planet, and there's water evaporating off the surface of the ocean. It goes up into the atmosphere and forms clouds, those clouds are blown over the land, and it comes down as precipitation, it comes down as rain or snow. And that cycle continues to work. And, there is no difference in the total volume of water on the planet as we as there has been for millennia.   But the thing that people have to gain some understanding of is that wherever you are in the world, you can't access water from anywhere else and from everywhere else in the world. Okay. Technologically, we could, so we could go to the Congo River and Africa, you're sitting in California, dry California, you could send a tanker ship over to the Congo River and Africa and stick in a hose and fill up the tanker ship and bring it back to California. But the cost of doing so is prohibitive. Okay.   So instead of thinking of the whole world, as your water supply, you have to think about the water that's within reach. And by reach I mean, in particular, the water that can be affordably provided to you for your water supply. Okay, so I often talk about it as your local bathtub, you know, it's your bucket of water and, and so now, if, if there's only a certain volume of water that is locally affordably available to then it is possible to use that water source at a rate faster than it's being naturally replenished by that rain or snow.   Okay, so, think about it like a bathtub. If you can't turn the water in flow up high enough to keep up with the water going down the drain, then the level in the bathtub goes down over time. And that's basically what happens with all of our water sources, it's a matter of the rate of use as compared to the rate of natural replenishment.   Then let's talk a little bit about the inflow into our local water supply, how our local water supplies are being replenished. So historically, we have always had dry periods and wet periods. Everywhere on the planet, you have dry periods and wet periods. And when it gets really dry, we call it a drought. And so there is a cycling, you know that you know, you have this intermittency between wet and dry. We have to be careful not to be using too much water during those dry periods, in particular, because we're not getting enough replenishment. The unfortunate thing about much of the Western US, so let's just say climate change is changing that availability of water, okay. Some places are actually getting, under climate change, some places are actually getting more rainfall. But other places are getting a lot less.   Carley Hauck 23:14   Can you name some places, just for our listeners?   Brian Richter 23:17   Well, generally the Eastern US, most of the Eastern US is getting more, the same or more. And much of the Western US is getting less than it has historically. And so in much of the West, the climate science is telling us that we're already experiencing less water supply and less replenishment of our water supplies, because of climate change. And it's going to get worse in the coming decades. So in the Colorado River system, they're saying that by mid century, we're going to have 20 to 35% less water coming down the Colorado River system because of climate change.   Okay. So a lot of people, a lot of the climate scientists in particular, but a lot of the water managers and people who depend upon the water supplies in the Colorado River, are coming to realize that we used to call this a drought, a dry period. But now it's been 22 years, and they're the driest 22 years in the last 1200 years. So that's the driest period in a very, very long period of time. And, but now they're saying you know what, let's just stop and they were calling the 20s. So because of that they're calling the 22 year, your period of mega drought and a super super drought.   But now they're saying let's quit calling it a drought because the pressure from climate change is causing what they're now referring to as long term or ratification, which means it's just getting drier in the background. And that's going to continue because the climate is going to continue to warm.   Carley Hauck 25:03   Well, thank you for sharing that. And, you know, one of the things I've also been hearing, and it's been written about is, you know, this summer is the coldest summer you've ever had. Yeah, because every summer, as we continue to warm until we can get to a place, which I'm hopeful of where we can pause, you know, this continual heating of the planet, it's going to take a lot of work. But you know, it's already been proven that we can do it, Paul Hawken in Drawdown and in his new book Regeneration has shown that we can actually pause it, we can reverse climate change, but we all have to get on board.   But, you know, even when I was in Bend, Oregon last year, and the whole state of Oregon was on fire, and it was 93, to 108. And Greg, and I just had a conversation, and he had just come back from Washington, where there were fires and smoke. And so, you know, I basically took Bend off my summer travel spot, because I, I couldn't, I couldn't live and flourish in those temperatures. And I actually see it as the new norm. Kind of like what you're saying, you know, we've talked about these mega storms, these mega fires that happen pretty regularly now in California and on the west coast, but I don't think they're a fluke anymore. They are going on for years, unfortunately.   Brian Richter 26:32   That's right. Yeah, it is. It's a hard pill to swallow. But it is kind of normal, that life is going to be different now going forward. And you know, and it's a real, it's having it's having really, really terrible consequences, because to your point, Carley, that do, we actually have the knowledge, the technologies, the money to deal with these kinds of problems? Whether it's to arrest climate change, or whether it's to avoid water shortages. We know how to do that. This is a point that Greg brought out in your last interview as well, we know how to solve those problems.   The problem is that human beings seem to be innately incapable of responding at the scale and the pace necessary to deal with these problems. It's a very unfortunate, from my 40 years of working in 47 countries around the world, I saw this just happening everywhere that people don't respond to a natural resource calamity, shortage of water, pollution of water, until it gets so bad that it's causing terrible, terrible problems, both for people as well as for the natural environment. And that's extremely unfortunate, it's extremely unfortunate that we can't be a little bit more proactive. So let's just take one, you know, one quick example, in the Colorado River system in the Western United States, in the 1950s, we had practically dried up the entire river system because of our use.   Okay. Now, you would think that the people in charge, the political leaders, the water managers would have said, you know, we better be careful about how much extra use of the water we're going to allow. Because if we're already using up the whole river, we could be in really serious trouble if we keep letting you know the need for the water grow. But no constraints were placed on it. There was no limit I talked about in the book, a cap, the concept of a cap. And that just says, you know, here's the reliable water volume that you could safely sustainably use year after year. And you don't want to go more than that. Or you start to have to face some really, really serious problems.   But the Colorado River just continued people just they just continued to more people came in more water got used more industries, you know, became dependent upon that water supply, more farms became dependent upon that water supply, to the point where now Carley, we're using more water on average each year, about 20% More water on average every year, then comes down the Colorado River system. And the only way that we can do that is because up until the turn of the century up until about 2000 there was enough water going down the river. And we had built some really gigantic reservoirs, particularly the two biggest reservoirs in America, Lake Mead and Lake Powell. And they hold that together, you know, they hold nearly four years worth of the entire flow of the Colorado River system.   So when we got into this period after 2000, which is the beginning of the 22 year mega drought that I was referring to a moment ago, all of a sudden, we're now in three out of four years, we're using more water than came down the river. And the reason we've been able to persist with that behavior for as long as we have is we just keep taking more water out of those reservoirs. It's like overspending your checking account and going into your savings account to replenish it. And so we continue to do that. Now those two reservoirs are between two thirds and three quarters empty.   And this year is looking like another terrible year for runoff in the Colorado River system. And so we're getting closer and closer to the brink, we're actually getting closer and closer to drying up the two largest reservoirs in the United States. So and, you know, and arguably, I don't think there's, I don't think there's anybody in the science community or in the conservation community that would, that would, that would disagree with my statement that what's being done in response is nowhere near the scale and the pace necessary to prevent this disaster from unfolding.   It's, it's excruciatingly frustrating for somebody like me, who spent 40 years of my life, studying these issues, learning about ways to try to avoid catastrophe, learning a ways to better manage water so that you avoid water scarcity to see this unfolding in the river system that I grew up dependent upon, is terribly gut wrenching.   Carley Hauck 32:14   Thank you for sharing that. Yeah. I'm just gonna pause for everyone to listen to that. Yeah. And so, you know, I agree with you. I've been brought in to create a lot of change within leadership within companies. And the only reason that I get called in is because there's enough suffering, and they've hit, you know, a wall of like, we can't, we can't continue to do it this way anymore. You know, these departments aren't getting along, they're not talking to each other. It's having, you know, huge impacts on retention on the culture, people are burned out, there's mental health, you know, whatever. I mean, we look at even the great reset that's happening in companies, people have had it. No, we're at this, we got to create a new foundation of work, a new world.   I mean, I really see this moment in time. Just we have to reset everything, including our consumption practices, whether that's, we're eating too much meat, and all that water is going toward livestock and agriculture, like we I mean, it's all connected, and I'd see it, but I agree with you. Oftentimes, we have to hit a certain level of suffering before we're ready to change. And that's one of the reasons I'm having you on the podcast. It's one of the reasons I wrote my book. It's one of the reasons you wrote yours. It's like, let's bring education awareness. Now, before, before we have to really deal with catastrophe was a word that you used. And so, when I even think about being in San Diego, it's beautiful down there. They have tons of farmers markets, right? It's paradise. But it's not because water is not going to be very sustainable. I don't even know where they're getting a lot of that water from right now. It's coming from the reservoir. It sounds like.   Brian Richter 34:09   Yes. Well, and so Carley, I wanted to just give emphasis to something the way that you said it, that unfortunately, the moment of breakthrough is when people say we can't keep on going the way that we're going. Right? We just can't keep doing this. It's sort of like when they finally realize that things are breaking apart, you know, that they can see the future and it's dark, it's not good. That's when you have that moment. And that's why, you know, there's this off using oft used phrase, you know, some attributed to, you know, to Confucius about, you know, in crisis is opportunity. Right, but, but what we're saying is it's unfortunate that the crisis has to get so accentuated before those opportunities. Use that awareness, that willingness to say we can't keep doing this the same anymore becomes available.   So let's talk a little bit about San Diego.   Carley Hauck 35:16   And then let's talk about Texas because so many people have moved to Texas. In some ways, it's a good thing they're moving to Texas because they're moving out of the west where we're running out of water. So it's going to take some of the pressure of the water needs off of the western states. Because yes, now in Texas, but then how do we protect Texas?   Brian Richter 35:36   Yes, and it's unfortunately, they're going from one dry place, or one place that has water problems and moving to one that's got them as well, unfortunately.   So there's a couple things happening in California, in Southern California that I think are really important. So one is that they have become excellent at the practice of water conservation. So we're just finishing up an exhaustive study of the 30 largest water utilities that use the Colorado River system, including San Diego, including Los Angeles, Phoenix, Denver, Albuquerque, and so on and so forth.   And the fascinating thing, Carley, is that over the last two decades, while the populations have grown substantially, maybe by as much as a third, across those cities, they've been actually actually able to lower their total water use by something like a quarter. That is miraculous success. Okay. So as you know, because you've read my Chasing Water book, I put water conservation sort of in a league of its own, because it is so critically important to addressing these problems that you're talking about. So the fact that these cities have become very good at Water conservation is a good thing.   They continue to do better. And that gives me some optimism, they can continue to push water conservation, and get down to their water needs lower and lower and lower.   Carley Hauck 37:32   I just want to pause this here, just briefly, just to give California a little a little, you know, woot-woot since I wanted to come back. In January, they have basically input a statewide composting program, which is going to help us you know, regenerate water, it's also going to regenerate the soil, it's going to take the carbon out of the atmosphere, put it in the soil, not in the water, not in the ocean. But even just where I am in the Bay Area. There are so many electric cars, you know, there's so many I hear them all over there. And then there's signs everywhere of severe drought, please conserve water. So you know, those messages make impact. I think they're saying if you see something seven times in marketing, then you take action. They're everywhere.   Brian Richter 38:22   Yes. Yeah, that's really good. It is really, really important to communicate that. So that we can do better. Well, yes, they can continue to do better. And there are some new water management strategies that are making a difference.   One in particular, is reusing or recycling water after we've used it.   Carley Hauck 38:50   Okay, so a gray water system, correct?   Brian Richter 38:52   Yeah, yeah, but but even even in a larger, you know, maybe even what you might call an industrial scale. So, this way to think about it, you take a shower, all that water, you know, pretty much all of the water goes down the drain, some of it evaporates off steam, and some of it ends up on your towel, but most of it goes right down the drain.   Historically, we would then, if you're in one of those southern California cities like San Diego, that water would have gone down the drain out to a water treatment plant to take some of the impurities out of it and then got flushed out into the ocean. Okay. Now though, this concept of reuse and recycling means that after goes down the drain, they then clean it up to a very, very high level of purity and they're able to put it back into the water supply system.   So you have this reuse and recycling of the water taking place and requires them to not have to continually go back to the river or to go to the underground aquifer for more and more water all the time so that reuse and recycling is a very very big and growing part of sustainable water management now.   The other one that I think there are a couple of others that are worth mentioning. One is what we call in urban areas stormwater capture. So you think about all the water, all the rainfall that falls on the roofs and on the parking lots and runs down the street and gets into the gutter. And that water to you know, historically would get flushed into some waterway and end up out in the ocean. If you're in a place like San Diego, they're now figuring out how to capture that water and clean it up and put it into the water supply. So they call that stormwater capture.   And then the other one is, we talked about this a little bit before the recording is desalination. So desalination is going to expand considerably. Presently, it makes up less than 2% of the world's water supply. And the reason, the primary reason, that it's not a big part of our water supply yet. So just for your listeners, desalination means the salting, which means taking the salt out of salty water, the easiest way to think about it is ocean water. You bring in ocean water, you take the salt out of it, you turn it into freshwater, and you can put it in your water supply system. That process is called desalination.   But the primary reason we're not using it very much is because it becomes very expensive. Because that process of taking the salt out of the salty water requires a lot of energy and the energy costs a lot of money. And that makes the water perhaps 10 times more expensive than other sources of water. That's been the primary limiting factor. But there are other big concerns that have to be dealt with. And one of them is in that process of removing the salt. from let's say ocean water, you end up with a half a gallon. So you take one gallon of ocean water, you end up with a half a gallon of fresh water and half a gallon of super concentrated what's called brine, briny solution. Okay, super, super concentrated salt, they then have to figure out some safe way to dispose of that very briny salt, well, salt, concentrated salt. And there are ways of doing it safely. But it can be difficult, and it can also be expensive to do it well. And so that's another inhibitor on the expansion of desalination technology.   But anyway, those are some of the ways that these cities are addressing some of these problems.   Carley Hauck 42:52   Can I ask you a question about desalination, because I hear that's a possibility to bring more water, but there's actually a plant that is being constructed. I think they've gotten permits. And it's, it's similar to the Poseidon Carlsbad plant, which is, you know, very close to San Diego, since we're talking about San Diego, and that has been operating since 2015. And apparently produces about 50 million gallons of drinking water. So that's about 10% of the San Diego county's water demand. But they're trying to create another one near the Huntington Beach.   And I mean, from what I've read about it, the environmentalists are just saying it wreaks havoc on marine life. And it just doesn't seem like an environmentally responsible way. Like it's, you know, it takes larvae and plankton and kit a fish are killed. And I just, there's so many other things that are being harmed in the process of creating these plants, not to mention their billions of dollars. I'm just wondering, can we increase our efforts towards other solutions and such salinization? And I hear you're saying, you know, it's one of the one of the things that's going to be increased?   Brian Richter 44:22   Yes. So, Carley, the most important argument against it is just what you just said, we should first use the other readily available solutions to their maximum potential. Okay. Water conservation is by far and away, the least expensive, safest, reliable, sustainable way of dealing with a water shortage challenge. Okay.   So in my book, one of my seven principles is to use water conservation to its absolute maximum potential. For that reason, I think, almost everywhere there is an argument to be made to the proponents of other technologies, like desalination proved to us that you've maximized the potential of water conservation first. And once you can credibly prove that to us, then we can have a conversation about the other alternatives. Okay. So that's really, really important. Now. You know, there are places in the world where you know, where they're at that crux point, Carley. Israel is the one that comes immediately to mind. They are by far and away the most water conservative country on the planet. They push water conservation in homes and businesses and farms more successfully than any other country.   Carley Hauck 46:01   This is Australia, correct?   Brian Richter 46:02   Israel, Israel.   Carley Hauck 46:07   One of the leaders in my book has a water sanitation service. And he actually started that when he was in Tel Aviv. So there you go.   Brian Richter 46:18   Yeah, there you go. So there's a lot to be learned. Another great book was written by a guy named Seth Segal, he wrote a book called Let There Be Water. And he really chronicles the evolution, the chronology of what Israel has gone through with their water management. And, you know, they're to a point Carley where if they want to allow their population and their economies to grow, and they've pushed water conservation to the max, and they've also, by the way, are pushing water reuse water recycling to the max, then, you know, they can make one of the more compelling arguments that, that they're going to use desalination, you know, to enable them to continue to grow their population in their economy.   So, but there, but there are, you know, I would be hard pressed to name another place in the world where they could make as strong of an argument as in Israel, you know, for going through that option.   Carley Hauck 47:28   So it sounds like we should look to Israel and model some of what they're doing in the United States, but across the world.   Brian Richter 47:42   Absolutely. Absolutely. Yeah. Yeah. So in Israel, they use the desalinated water only in the cities. And then after the cities have used that water, they treat it and they reuse it out on the farms. And the farms are extremely conservative in how they use water. So it's a pretty efficient system. There's an awful lot to be learned by their example, because they're doing it, you know, they're, they're pushing the level of water conservation in Israel is the gold standard.   Carley Hauck 48:08   Thank you. Well, let's move a little bit to Texas, because so many people have moved to Texas in the past two years. And I was recently in Austin, last week visiting a friend and I was actually spending some time with John Mackey, who just stepped down from his CEO role of Whole Foods. And he and is wife Deborah, both of them have been very involved in environmental sustainability around Austin. But Deborah has been part of the Great Springs project, which is really trying to protect the aquifers, the Barton Springs, which is all around Austin.   And I couldn't help but think about all the people that are moving to Austin. And how are we going to protect the water there, but not just Austin? Austin, I believe is going to be one of the, I think I have the stats somewhere. Let me pull this up really quick. It's one of the fastest growing cities in Texas, but actually, Houston and Dallas and San Antonio are also really increasing in size.   So you know, you had said before, they're moving from a dry area to another dry area. So what can we do as in preparation for the development that's already happening there to make sure that what doesn't happen out here happens there?   Brian Richter 49:38   Yes. So as it turns out, Austin is progressive in a lot of things, but they are very impressive in their water planning. And I even wrote a blog about this last year. Austin just completed a new 100 year water supply plan. Most cities at most they'll look at the next 50 years, Austin decided we're gonna look at a whole, you know, a whole 100 years ahead.   Carley Hauck 50:08   Yay, Austin!   Brian Richter 50:09   Yay, Austin, they do deserve a shout out on this one, Carley. Absolutely.   Carley Hauck 50:17   And I want to read your article. And I'm sure listeners would, too, you'll have to send it to me, and I'll link it in the show notes.   Brian Richter 50:21   I sure will, I sure will. So they made some very appropriate projections about what climate change is going to do to their water supply, which is, ironically, another river called the Colorado River that flows right through the heart of Austin. The Colorado River, in Texas is used very, very heavily, arguably, too heavily, particularly during drought periods. So they made assumptions about how climate change is going to reduce the flow of the Colorado River, how climate change is going to reduce the natural replenishment of their underground aquifers, and conservative assumptions about how far they can push water conservation and those kinds of things.   And they arguably have put forth a 100 year water supply plan that looks like it balances out, even when I looked at it with a very critical eye, a very careful eye, it looks it looks like a good piece of work to me, I think it's convincing that they're going to be able to meet their growth, you know, provided the growth isn't any any stronger than what they're projecting in a water supply plan. But it looks like they might be able to do it. Now. I can't say the same for the other Texas cities, you know, they're there, they're not in that place. And by the way, it's one thing to put something down on paper and a plan, it's another thing to try to implement it. So before we give Austin a full shout out, Carley, you know, the proof is in the pudding. Right? Let's see how they do over the next 5 to 10 years. Because some of their goals are quite ambitious, and they're gonna have to, they're gonna have to move really, really fast in order to live up to it.   Carley Hauck 52:05 There is massive growth happening right now. I mean, the estimations are that about 400 people a week are moving to Austin. And just being there, there's not there's not enough properties. So they're having to actually move into the high rises, I can't imagine how else they're housing all these people.   Brian Richter 52:21   And I'd be willing to bet Carley, that whatever growth rate was, was forecast in that 100 year water supply plan, the last couple of years, probably just blew it. Because as you said, during the pandemic, there were a lot of people fleeing California, and one of the places they went was Texas, and a lot of went to Montana, you know, in other places, but they're growing, they just got a big surge. And there's some big companies like Tesla that are building new factories, you know, in, you know, outside of Austin as well. So they're gonna need some more.   By the way, one of the really important things about good water planning is that you refresh it, you look at it again, on a regular basis. So, you know, they just signed, sealed and delivered the plan, I think last year, they're going to need to look at it within the next five years and see whether or not they're on track. Are they implementing the things they said they're going to implement? Is the growth at the pace that they thought it was going to be? And, you know, and all of that.   Carley Hauck 53:20   Well, thank you for sharing more of that. So let's move into the six solutions. And we've been talking about them quite a bit. So you talked about the six solutions to water scarcity, desalinization that we talked about. So this is kind of a last resort. You know, we have to be really focusing on water conservation. We have water importation, water storage, watershed management, and there's one more missing, because that's not six right? 1, 2, 3, 4. So is there one more than I'm leaving out?   Brian Richter 53:56   Yeah, water importation, desalinization, water recycling or water reuse, you know, must have been what as well?   Carley Hauck 54:05   Yes, I imagine. So you've already kind of spoken to that a bit. So which of these six do you want to go into in more depth? We've already talked a bit about water conservation. We could come back to that? Yeah. What do you think?   Brian Richter 54:20   Well, so let's, let's just explain a little bit more about a couple of the others just so that the listeners you know, understand what each of them mean. Okay. So, this concept of water importation is what it suggests: it's importing water from some other place. So earlier I talked about, you know, your bathtub, your water supply comes from your local bathtub. But sometimes, and it's important to us to not use the water in the bathtub faster than it's being replenished. Okay. But one of the ways that you can artificially replenish your bathtub.   We already talked about desalination as one way we talked about stormwater capture is another water reuse is arguably another, you know, instead of letting it go down the drain, you just keep putting it back in the bathtub. But there's also this concept of importing water from further away. It's a strategy. It's an idea that's been used for 1000s of years.   Remember the Roman aqueducts. When the Roman towns were outgrowing their local water supply, their local bathtubs, they built these elegant engineering structures that could bring in water from another spring or another, another river at some distance 10s of miles away from the Roman town. That's an idea that now has been taken to the extreme in many places in the world. California moves water from Northern California to Southern California. China's completing what they call the South North water diversion project that basically moves water from the southern part of China to the northern part of China. We're doing this, you know, we've been moving water around. And it is, it is a strategy for bolstering your bathtub, you know, for bringing more water in your bathtub.   But there's two primary issues on it. One is it again, it takes a lot of energy to move water around. So imported water is expensive water. The other is that in today's world, more and more places are becoming scarce in their available water, the people that live in those places need their available water supply, and they don't want to see some other city or community coming in and sticking a straw in their water supply.   And so you have the potential of just spreading and worsening the water scarcity problem, if you're trying to import water from a place that if it's not water scarce, now, the loss of that water to the importing city might cause it to become a water scarce place. So that's not really a good option, it can be used to some limited extent. For some minor fraction of your water supply, but it's not one that you know, it's certainly not one that I advocate for. Again, there are other much, much better ways of trying to bolster your water supply, or reduce how much water you need.   Carley Hauck 57:44   And then water storage. That's another one.   Brian Richter 57:47   So water storage is really a temporary way of making more water available when you need it. So many places in the world, particularly the places where we grow food, have seasonality in terms of their available water, in terms of, think about it as rainfall. So there's a wet season and there's a dry season, typically, what reservoirs do is that they store up water during the wet season and they hold on to it so that we can use it during the dry season. So it's not a long term way of increasing your water supply. It's just a way of managing it on short timeframes, say from the dry season to the wet season. Maybe if you've got a really big reservoir, it can help go from a wet year to a dry year. But it's not something that's going to bolster your water supply for decades. And that's really important to understand that one.   The last one that we haven't touched on is you know, I called it watershed management. And basically the idea is that the amount of water that runs off of the landscape is dependent upon a number of things. It's dependent upon what kind of soils are out there and how much water infiltrates or percolates into the soil. It's also dependent upon what kind of vegetation is out there. Forest grasslands, crop fields. And you can actually change how much water runs off the landscape by changing in particular the vegetation that's growing out there. Now, some places have been able to do this in a way that we might think of as a win-win.   So I'll use the example of South Africa. So in South Africa, you know, maybe 100 years ago, they started importing a lot of trees from other places in the world. And particularly they started importing a lot of eucalyptus trees from Australia, into South Africa. It was for windbreaks and for erosion control purposes and that sort of thing, but those, those new trees that were introduced into South Africa took off, they started growing all over the place. They are what we refer to as an invasive species, it just invade.   Carley Hauck 1:00:15   There's a lot in South Florida where I grew up. And there's a lot of eucalyptus in the bay area here, too.   Brian Richter 1:00:20   Yes. And in San Diego where I grew up, yeah. So it turns out Carley, that those imported trees, those invasive eucalyptus started using a lot more water from the landscape, and had the effect of reducing how much water was running off the landscape and getting into their streams. So it decreased their water supply industry.   And so what they're doing now, this is a great example of watershed management, because that unnatural non native vegetation is also not good habitat for the wildlife, the native wildlife there. So they are hiring particularly poor South Africans, giving them some employment opportunities, and hiring them to participate in programs to cut down those invasive eucalyptus trees. And they're seeing very impressive results in terms of more water now flowing in their streams, something on the order of, you know, 20-25% in some of these places. So they're improving the habitat for their need for wildlife, and increasing their water supply at the same time. And so that's a great example of watershed management.   Carley Hauck 1:01:41   Thank you. Yeah, well, I could talk to you all day. Okay. But I'd like to kind of hone in on action steps for, for business and for the individual, you know, really focusing on water conservation. So, you know, for drier states, for example, you know, how can we really align our business operations? I don't know, if you do any consulting? And I'm sure you did when you were working at the nature conservation. But, you know, for businesses, how can we really be mindful of how we're using water for our products, or our supply chains?   But I'm also just, you know, I talk a lot about how we can reduce our consumption, and that that goes along with water that goes along with, you know, reducing meat and our reliance on agriculture, because that's all taking water that's taking more of our natural resources. So I'd love to hear your thoughts on those.   Brian Richter 1:02:50   Yeah, well, two, two thoughts come to mind with respect to businesses and corporate responsibility around water. One is that a lot of companies are doing this and I assisted, and Greg Koch was, you know, an example of one individual who I worked with very closely with him, he was at Coca Cola. And he was in charge of their water stewardship programs. He was one of these individuals within the corporate world, who was aware that the way that they use water could have consequences, or could be risky to the business, if water was becoming scarce, or if there was too much pollution occurring in the area. Being fully aware of all of those kinds of environmental consequences.   And that was one thing that, that I and a number of my colleagues worked closely with some of the largest corporations in the world, on walking them through this process of helping them to understand where their business operations were, where their supply chains were, and what was the water situation in those places. Because the first principle with them was, don't be a contributor to a problem, okay? It's not good for your, for your long term, business profitability. And it's not good for your image, you know, in the communities, it's, it's, you know, it's risky to be, you know, in those places, so you have to be aware of that. So that was the first step.   And, and then helping them to understand how they could reduce their water needs to the absolute maximum extent whether it was inside their factories inside a bottling plant, or whether it was out in the farm fields where they were producing sugar or other ingredients that go into the product. So, awareness first, where are you and are there problems there. Two, do everything you can to reduce your own influence on that.   But the other gigantic challenge for many of these companies right now Carley is because a lot of the places that these people have been operating in may have been okay for decades in the past. But now you're in places like the Colorado River system, the Rio Grande, the Klamath Basin up in Oregon, the Central Valley in California could go on and on. And on the Snake River Basin in Idaho. These are places that where we're now in a situation where we're overusing the available water supply. We're using it faster than it's being replenished. Climate change is making less replenishment available. And we have to do something differently.   So we're at that cathartic moment that we talked about a while ago, we have we can't keep doing things, the way that we've been doing. It's important for these big companies, particularly food and beverage producers, to really understand that reality that they may have been doing okay for for past decades, but the future is not good. And they need to think very carefully about whether they can continue to source their ingredients from supply chains that are going through these that are going through these water supply crises.   Now, one of the really interesting things that's happening in the agricultural world right now currently, from my perspective, from the water perspective, is a conversation that's emerging about, should we be growing something differently in this place, that uses a lot less water, and yet still provides economic viability for the farmers.   Carley Hauck 1:06:48   Like vertical farming?   Brian Richter 1:06:50   Vertical farming, but it can also be shifting the crops, you can go from a really water intensive crop, like alfalfa to something else that might use half as much water, you know, on each acre. And then, of course, this is all tied up with the other decisions about what foods are we demanding as a society? And are we demanding foods that require the production of, you know, in areas that are that are water scarce, or experiencing water pollution? So one of the things that's going to be really important is for these corporations to participate in, facilitate and convene a conversation around, okay, if we're all embracing the reality that something's got to change, something's got to give, then let's have a conversation about where what we want are the future of agriculture to look like.   Carley Hauck 1:07:44   Right? Yeah, thank you. Well, there's a lot of exciting things happening in food tech right now. And three of the leaders I highlight in the book are really trailblazers in bringing more plant based alternative proteins to market. Just might be a company you are familiar with. It's called the just egg. And it's made completely out of mung beans. Soybean requires a lot less water than a big chicken farm. I believe one egg is seven times the amount of water needs, then, for example, the just egg which is made completely from plant based protein, yes. So we also have to think about the plastic and all the packaging, like there's, there's certain water and production levels, but I'm imagining it's still much less having, you know, these massive chicken farms, which, for one are treated very inhumanely. So I do feel like we're we're creating some different solutions. But as we've already talked about, it needed to happen a long time ago. So we're, you know, we have a certain level of intensity and speed that needs to happen right now.   Brian Richter 1:08:56   Exactly. Exactly. Yep.   Carley Hauck 1:09:01   Well, in our parting question, what are some things that individuals could do just just like after we get off the call after they get off the call today, for example, you know, if they're trying to understand their water use, and their water consumption, you have a lot of great questions that you talk about in your water conservation section of the book.   And so I mean, even just some of the questions I was trying to answer for myself and I and I couldn't, for example, let's see, hear some are there certain times of the year or certain years during which there's insufficient water available for your withdrawal needs in the vicinity of your water use? Who is withdrawing and using the greatest volumes of water? Can you or other water users reduce water withdrawals by implementing more efficient ways to use water?   I mean, some of these I can answer for myself, I'm being silly but some people may not know how to do this. And so obviously, we have to look to our cities and even understand our aquifers, overuse, like, how do we learn that information? And how do we be a voice in our communities in our states? If water is not being utilized responsibly, I would like to inspire people to speak up.   Brian Richter 1:10:21   Yes, yes. At the risk of sounding self promotional, but I wrote the I wrote the book out of a genuine feeling of a service.   Carley Hauck 1:10:34   It's an awesome book, plug the book I have right here. I love it. I've already shared it with a few people.   Brian Richter 1:10:40   I did not write it to make money, I genuinely wrote it to try to help educate people. At a very basic level, I kept thinking, how can I say every single sentence in the simplest way possible. And so I don't assume that you know anything about water going into it. But the book can help you not only to understand some things about water, but also help you to understand what some of the questions are that you should be asking of yourself, or asking of your water provider.   In terms of some of the questions that you just mentioned, if you live in a city, it's a good idea to figure out who provides your water, who sends your water in the pipes that comes out of your tap, you know, it's not that hard to figure it out, you get a water bill, you know, if you, perhaps if you own your own home, or you're renting, and get a water bill, and that tells you which company is cleaning the water and sending it to you, you know, in your home or business. And then, you know, you can go to their website, or you can just give them a call, and you can have a conversation with them about, hey, here's some questions. I want to know, is my water source being used in a sustainable manner? Have you ever faced problems with water shortages? Have you ever faced problems with pollution? You know, just some really, really basic questions that will help to get you connected to arguably the most important resource in your life, right? Yeah, if we're suddenly going without water.   And so it's really essential to just get that connection to know where it's coming from. Whether the provider of that water is doing it in a responsible manner, if the water source is in trouble in some way, those kinds of questions are really, really important.   Carley Hauck 1:12:35   Or if it's clean. It's interesting, because when I was living in North Carolina, I actually was looking into how the water was being treated. And it's so interesting, because a lot of people, you know, would talk about, oh, there's fresh spring water. Well, the fresh spring water isn't actually being treated, and it has lots of problems with it. I mean, people were having, what's the word? What's the bacteria?   Brian Richter 1:13:03   Giardia.   Carley Hauck 1:13:04   Yeah, thank you. But there were also a lot of additional chemicals that were being put in the water that were quite poisonous. That was not happening, where I was living in Oregon and in California. So, you know, again, it's like, why is this happening when this water could be much cleaner? And I use a filtration system. But still, why are we putting these contaminants in the water doesn't make any sense?   Brian Richter 1:13:30   Right, right. Yep. Yep. Well, we could do with a lot more ethical responsibility in the world. And we could do with a lot more awareness and learning. And so let's all make it a personal challenge, to learn a little bit more about some of these things that affect our daily lives and then become informed citizens of the world.   Carley Hauck 1:13:55   And take wise action.   Brian Richter 1:

For the remainder of season six of the SHINE podcast, the interviews and focus will point light on how we optimize for our well being and how that is interconnected to the planet's well-being. Today's episode highlights my new friend Alejandra Schrader on combating climate change, one bite at a time. Alejandra and I both had our first books debut in 2021. Alejandra has focused and used her platform to educate and inspire folks with plant based meals, recipes and ways to eat in ways that are sustainable with environmentally friendly farming practices. Her first book, The Low Carbon Cookbook and Action Plan: Reduce Food Waste and Combat Climate Change with 140 Sustainable Plant-based Recipes is amazing. Alejandra and I talk about her mission to support people to be mindful of what they consume, how they consume, and how their cooking can support the health of our bodies and the planet.   Guest Links: Alejandra Schrader- https://alejandraschrader.com/ Alejandra on Instagram- https://www.instagram.com/chefaleschrader/ The Low Carbon Cookbook and Action Plan: Reduce Food Waste and Combat Climate Change with 140 Sustainable Plant-based Recipes- https://thelow-carboncookbook.com/ Shine Podcast- Taking a Stand for a Good Food System with Bruce Friedrich- https://carleyhauck.com/podcast/54-taking-a-stand-for-a-good-food-system-with-bruce-friedrich Reducetarian Summit- https://www.reducetarian.org/summit-2022 Meat Me Halfway- https://www.meatmehalfway.org/   SHINE Links:   Thank you for listening. Want to build a high trust culture and psychological safety at work? Sign up for our newsletter and get the free handout and be alerted to more inspiring Shine episodes   Building Trust Free Gift — https://www.leadfromlight.com   Carley Links   Book Carley for Speaking — https://carleyhauck.com/speaking Leading from Wholeness Learning & Development — https://carleyhauck.com/learning-and-development Carley's Book — https://carleyhauck.com/shinebook Executive Coaching with Carley — https://carleyhauck.com/executive-coaching Contact Carley — https://carleyhauck.com/contact Carley's Patreon Page https://www.patreon.com/carleyhauck   Well Being Resources:   Inner Game Meditations — https://carleyhauck.com/meditations Doterra — https://www.doterra.com/US/en/site/carleyhauck 4 Sigmatic — 15% Discount code Shine — https://us.foursigmatic.com/?rfsn=4405553.d15cc7&discount=SHINE   Social:   LinkedIn — https://www.linkedin.com/in/carley-hauck/ IG — https://www.instagram.com/carley.hauck/ Website — https://www.carleyhauck.com Newsletter — https://www.leadfromlight.com Shine Podcast Page — https://carleyhauck.com/podcast   The Imperfect Shownotes   0:01 Carley Hauck   Hi, my name is Carley Hauck. I am your host of the SHINE podcast, welcome. This podcast focuses on the intersection of the application of how to be a conscious, inclusive leader, the recipe for high performing teams, and awareness practices, so that you can cultivate a strong inner game. To be the kind of leader our world needs. Now, I facilitate two to three episodes a month. And before I tell you about our wonderful topic today, please go over to your Apple podcasts and hit the subscribe button. This way you don't miss any future interviews.   We are in season six of the SHINE podcast. And this season is all about how we optimize to live, work, play, so that we can bring our whole and best selves to our mission, to our life, to our relationships. This includes being mindful of our consumption or energy leaks. And really figuring out how we can have the best performance for our minds, bodies, hearts, how we can support the wellbeing of our communities and our planet.   For the remainder of the season, there will be a specific focus on the well being of our bodies and how that's interconnected to the planet's well being. And we will be kicking that off right now with today's episode, Combating Climate Change One Bite at a Time with my new friend Alejandra Schrader. Alejandra and I both had our first books debut in 2021. And we each had a similar mission, and inspiration and writing our books. We were dedicated to awakening humanity, in service of people and planet, and my book Shine: Ignite Your Inner Game to Lead Consciously at Work and In the World, I focus on the body of work that I've successfully facilitated, and supported many leaders in business so that they can align with business as a force for good and social and environmental responsible actions. I also highlight in my book three trailblazing leaders and their journeys, and how to promote more vegan, plant based food options to mitigate climate change, and change the food system for good.   Alejandra has focused and used her platform for plant based meals that are cooked smart and packed with flavor, nutritional value. She advocates for sustainable diets and environmentally friendly farming practices. And her first book, The Low Carbon Cookbook and Action Plan: Reduce Food Waste and Combat Climate Change with 140 Sustainable Plant-based Recipes is amazing. Alejandra and I talk about what consciousness inclusive leadership means to her, what it looks like in her journey, her mission for really supporting people to be mindful of what they consume, how they consume, and how their cooking can be in the greatest support of the earth and all the resources that we all share. There are some special highlights in this episode, and I would love for you to listen. Thanks for tuning in.   Carley Hauck 3:55   Hello, SHINE podcasters. I am delighted to be here with my friend, Alejandra Schrader. And Alejandra, thank you so much for joining me today. I'm really looking forward to our conversation.   Alejandra Schrader 4:12   Yeah, it's truly a pleasure. Thank you so much for having me.   Carley Hauck 4:15   Yeah, well, I I saw your book and I think I found it because there was a post that you had liked. Bruce Friedrich the president, I don't know what I should call him Grand Puba, he was like all plant based alternative proteins, you know, the Good Food Institute and I saw your book and I thought, look at her. She wrote a recipe book, focused completely on recipes that would lower our carbon footprint. I have got to get to know this woman. So thank you again for writing your new book, The Low Carbon Cookbook and Action Plan: Reduce Food Waste and Combat Climate Change with 140 Sustainable Plant-based Recipes.   Before I jump into the motivation for that, one of the first questions that I always ask folks on the SHINE podcast is the question. How do you view being a conscious, inclusive leader? Like what does that mean to you?   Alejandra Schrader 5:30   Well, first of all, it means a great sense of responsibility that is driven my by my purpose, by a sense of purpose to leave this planet a better place than I found it. As we will talk later, I have a baby, and I want to make sure that he is able to enjoy a planet in which he can thrive.   And by being a conscious leader, I also feel the responsibility to lead by example, to attract more than to promote, to lead the way that I carry myself, that I show up, that I work, and that I communicate in a way that other people feel encouraged and empowered to join me to follow my lead to find their own calling their own purpose, but ultimately to have as a common denominator, the greater good for people and the planet.   Carley Hauck 6:36   Lovely, great answer. So I heard, you know, a greater responsibility, and wanting to leave behind a better world really acting and service of the greatest good. Thank you. Well, based on that answer, tell me more about your motivation for writing your book.   Alejandra Schrader 7:01   Yes, I think that there are many layers to that. And I would say the first one definitely is my love for Mama Earth, for the planet. And my focus on the subject of sustainability, which I have, since I was a little girl, I would see how our actions impacted, at that time, the environment in which I was in, I grew up in Caracas, Venezuela, and one of my favorite parks, it's kind of because it's a big city, kind of like New York City. And there's not the same but we have something similar to what will be the Central Park and I remember walking by and seeing how some trees that were in front of a tall building that had many curtain wall, which is that reflective glass, they will be dying.   And I would ask my mom like what, you know, why are these three stances so well, you know, because we live in a tropical country and the sun once it hits the facade of the building reflects upon these trees and is too much heat and the trees can handle it and I remember that is you know, sort of blew my mind and I was like well then why why first of all right, they will build this building so close to the park and why would they choose that material that is reflect you know, and I had all these questions.   Funny enough, I went on to become an architect. And while I was in architecture school, I went to CyArk a very progressive, designer Oriented Architecture School and I pushed every envelope when it came to sustainability every one of my buildings tried to the design it really tried to use the environment in which was in like that concept that form follows function how can I maximize the intake of air or the exposure of the song and and that was a principle that I didn't carry to everything else I've done in my life.   I went to graduate school to do work in urban planning and sustainability was again my like the foundation of my research and my projects. And after an unfortunate event when I lost my career in architecture and urban planning, I am really by a very lucky shot and working in the food world in the culinary world, it only made sense to bring that passion for sustainability. Little did I know really at the time it was only it was so many something like one of those gut feelings that innate like it's just an intuitive thought I need to I need to continue to you know to work this path.   Little did I know at the time that genuinely food has this massive effect on on the planet how we produce it. how we shop, how we cook, what we eat, how we dispose of waste our food. You know, food is responsible for over a quarter of all greenhouse gasses. And so again, you know, I'm saying little did I know because I cannot take credit for the for that awareness at the time. But thank goodness, right that sometimes we hear a calling, and we have a sense of strong sense of intuition. And you know, some of us, well, actually, I should say that at that point in my life, I was willing to listen to that.   Carley Hauck 10:35   And what I hear is that you had a greater consciousness at a younger age, and you saw the inter-connection of everything from, you know, living spaces to the well being of the planet to the well being of ourselves, our own ecosystem, right?   And, yes, it reminds me of the consciousness that I had as a little girl too, because I did not grow up in Venezuela, but I grew up in Florida. And I would take these walks on the beach, St. Augustine, which is one of the oldest cities in the United States. And, you know, Florida has just, I'd say recently, maybe in the last 10 years has started a recycling program, they still do not have a lot of composting at all, which I know you and I are communicating to, we dug about food waste, but I was picking up plastic bottles of the sand whenever I did find any plastic because I knew that a sea turtle was going to see that plastic as a jellyfish and they were going to try to eat it.   And so in a similar to you, I just knew like this isn't this isn't right, this isn't supposed to be and it's gonna do more harm than positive. So that was your first layer. Tell me.   Alejandra Schrader 11:52   Yes. So the next layer comes after the work that I you know, I don't believe in coincidences anymore. I believe in greater callings on God shots, you know, whatever people want us to define them as, but I sort of fell into this wonderful line of work. And in my work as a chef, and as a culinary professional, where I could help bridge that gap between what people what people eat, and, and where are cooked, where food is coming from how the farmers that are working the land properly, the work of scientists determining what is the best food for planet health and human health.   And by working on that I got exposed to a lot of information that at one point, I couldn't unsee. I, you know, I got invited to the United Nations to present the EAT-Lancet report on planetary health. And here I am talking in the great chambers to people about, you know, that we have the power to change that with a shift in our diets to help combat the climate crisis, and I'm passing all these beautiful messages that I've learned. And at the same time I am aware of, especially in the United States, how the industrial industrialized animal production works and how that's so bad for the production of greenhouse gasses, especially methane, it got to a point that I knew too much. And I felt here, here we go again, back to that concept that I couldn't tell people don't eat meat anymore. But I said, You know what, I'm going to stop eating meat, I'm going to transition slowly into a plant based diet for the sake of the planet, and because of all these, all these things that I know that I cannot no longer avoid or turn my back into.   And then the third layer, which is a simple one, but very impactful, was my own health. I've always had, since I was six years old, battled with issues of obesity of my body, you know, I tend to gain weight very quickly. There's a lot of third world food insecurity embedded into me and you know, that's a whole conversation, but at one point, I was dealing with really high levels of cholesterol, triglycerides, etc. And this at the same time, right that, you know, again, I'm exposed to these vast amount of information. So I said, I'm gonna give it a try. I'm gonna go plant weeks and three months after I switch to a plant based diet, all of my blood work levels were perfect. Not even decent. They were perfect. And that was that's, that's ultimately what sold me I said, You know what, this again, these are layers. I'm doing it for the planet. I'm doing it for my integrity, but I'm also doing it for my health.   Carley Hauck 14:47   Fabulous, thank you. Well, you talk about in, you know, layer two this broken food system, which we're gonna have to be solving and fixing for quite a long time, not just in the United States but all over the world. And then I loved hearing kind of that more personal investment, and the amazing results that you've seen in adopting a plant based, maybe vegan, would you would you say your diet is mostly vegan?   Alejandra Schrader 15:17   When I talk about plant based. And I think that there are many definitions out there. But the main difference for me is, as opposed to going to the supermarket and navigating the refrigerated aisles section finding vegan sausage, vegan pizza, vegan chicken, I stay on the perimeters of the store and I really use produce, and vegetables, fruits, nuts, seeds, algae, fungi, but I eat mushrooms to create beautiful and delicious dishes.   And I try to stay away from vegan products that are a little more processed and less healthy. So that's why I like to focus more on the plant based nomenclature, because this is one that I identify more with.   Carley Hauck 16:09   And that's helpful, I think, for our listeners, because I think a lot of people can get confused on, okay, what's plant based? What's whole foods? What's vegan? And so that was very specific. I appreciate that.   Alejandra Schrader 16:26   Yes. And, and one more piece again, because sometimes people get too hung up, I will, if you will, on the terminology. You know, there's times where I've traveled to the Northern Triangle and Central America to do some work on the field. And there's genuinely nothing else to eat it true story than beans and cheese. And so, you know, if I spent a significant amount of time there, I can only eat so many beans, you know, to sad that there were more vegetables available in a land that is so frugal and fertile.   But so there's been times in my plant based diet journey where I have had some dairy, soy mixed in and so on and I think that's another big difference between plant based and vegan is that we avoid animal source products, and focus on a wider variety of plant based ingredients.   Carley Hauck 17:23   Wonderful. And I tend to eat very whole food based as well, I love fruits and vegetables. And I'm also not eating dairy products and really limiting my meat sources very much so I can eat in a much similar way.   I wanted to talk a little bit about food waste, because this is an area that you focus on a lot in the beginning of the book. And I'm going to actually just take this quote directly from your book, you said,   “About 1/3 of the global food supply never gets eaten. Food loss occurs during the post harvest and processing phases of food production, while food waste occurs on the consumption side of food systems. When edible food, when edible, good food goes unconsumed food waste and loss accounts for 6% of all carbon emissions, which is more than three times the global aviation. There are more than 3 billion tons of carbon dioxide equivalents, co2 due to throwing food away in the garbage and not composting. And Americans throw away about 20% of food that they buy.”   And so you and I both live in California. Correct. And what was so encouraging to me was that the beginning of this year, California put a statewide mandate that everybody has to compost. Now I've been composting for a long time, and I imagine that you have to, but I just am so excited about that. Because my hope and desire is that other states are going to follow suit. So let's talk a little bit about food waste.   Alejandra Schrader 19:15   Yes. So from the, you know, I wrote, I wrote this book in the second half of 2020. And I just want to update because some of these figures have actually gone up. Some studies show that even up to 40% of the food that Americans are buying are ending up in the trash, which is pretty sad and worrisome.   Also the fact that as consumers we really cannot do much about the food that is being lost in the production phase of the food supply chain. Maybe we can do a little bit there are some companies like Imperfect Foods where they try to recuperate some of these, which actually are being thrown away, because most consumers will go to the store and be like, well, this apple is not as big as this other one, or it has a tiny bruise or, you know, or the color has some discoloration.   And, you know, and so here's where we as consumers can also become more, you know, more conscious about the food that we demand so that the suppliers don't feel the need to, to let food go to waste. But what we can do, definitely as consumers is then, you know, buy in a conscious way so that we don't have so much stuff at home that a lot of it is, you know, becoming spoiled and having to throw it away, that when we do dine out and we ask for that little bag, or that little box that we actually consume that instead of just tossing it in the trash, and that we do a better job at what I like to say, the utilizing the investment, maximizing the investment that we've made in food. And that's where we get to use ingredients that are ingredients or parts of the plant that are traditionally thrown in the trash.   A lot of times I go to the market and my heart shrinks when I see people ripping the greens of carrots and leaving them on the shelves and just taking the carrots home. Or when we get home and we buy these beautiful radishes with radish greens. And usually they get caught off and thrown in the trash. There is a lot of nourishment, a lot of phytochemicals, and good for us stuff and all of these elements that are being thrown away that why I mean, it took a lot of resources for Mother Earth to help you know water, you name it, to help them grow. And so we should find creative ways to utilize them whether we make pesto sauce with the carrot greens, whether we make a chimichurri with the radish greens, whether we actually wash them really well and use them as a salad, make a salsa verde or use them instead of cilantro.   And like those two, there are so many, so many ingredients that are being thrown away. That's why I talk about using the plant from root to leaf as much as the plant as we can. That way we honor those resources that went into, into growing them.   And there are some studies that talk about how much we can minimize our individual carbon footprints by just doing these small changes. And I think that to me that it just makes me feel like I have so much power, like a lot of people say, Oh, well, you know, I've tried to do something for the environment, I'm gonna start using paper straws. It's not impactful, it's not enough, you know, we can do a lot more. And if we take responsibility for the fact that our actions can make a big difference, I think people will be more likely to make some of these changes at home.   Carley Hauck 22:58   Thank you for that, you know, one of the other things that you mentioned is and, and this was something that happened in the midst of a pandemic, you know, a lot of people were getting to-go's right. And so a lot of people were also cooking at home. But I think to add to your point, when you go and you're, you know, buying food from a restaurant, you can actually bring your own container, you know, because the pandemic has definitely calmed down a bit, I think people didn't feel like they can even bring their own container, but you can bring your own container so that we're not continually adding more and more plastic to our soil to our air to our water.   And one of the other things that you were mentioning around you know, eating a more plant based diet and whole foods is the link to the carbon that's coming when we're eating more agriculture, or rather livestock. And one of the things that we also need to be mindful of is the water consumption. And so you know, we have an infinite amount of water. And as more and more people are living on this planet, and the more resources that we need to grow food, we need to find ways that are sustainable, to be able to feed everyone and again, you know, eating from root to leaf, and eating more of these plants is going to reduce our need for more and more water and it's also going to lower our carbon footprint.   Alejandra Schrader 24:29   Exactly. Well said.   Carley Hauck 24:31   some things that I was thinking about. What are some of the favorite ways that you, you know, might reuse recipes? I know you have some ideas or not even reused recipes but reuse food so you know we tend to always have leftovers right? And I'm a big proponent of eating all my leftovers. I don't want any food going to waste but how are you maximizing for that when you think about your kitchen right now at home?   Alejandra Schrader 24:58   Well so in my own kitchen, and granted, that is just my husband and I until recently, and even then my son is an infant. So he eats, he doesn't eat yet the same food as we do, because I've tried to prevent him from eating salt and other ingredients. But even though we're a small household, and actually I like to see that as an asset, then what that means is, one meal can last me for longer for many for more days than in other families where there are more people.   I always talk about, you know, finding a day like a meal prepping day in your week where you can allocate to four hours on a Sunday afternoon, and you can cook up onto stuff so that you can actually separate it into smaller containers. And some dishes are actually fabulous in the, you know, to freeze and reheat later, especially stews I love. Actually, I believe that it gets even more of enhanced flavor when you freeze and then reheat, I don't know, lentils through this, or maybe some curry, or maybe after gene, there's just, there's just something about sitting there for a while and then being reheated. And then that way, we only eat what we can for the day or the next couple of days. And then we get to free something else. And then, you know, a month from now, a lot of these foods are good to freeze for even six months. So that would be sort of like one way to cook smart. And to avoid food waste by saving stuff for later.   I love to repurpose foods and I think that some cooks, when they're less versed in the kitchen, may feel a little more intimidated by this. But I always I always think it's a good idea to think like how can I turn this leftover pasta dish into a casserole, maybe I just add a little more sauce and sprinkle little cheese and put it in the oven it leaded grit, you know, create a beautiful grated internalization on the top and wa-la, you know, now you have a new dish.   But I think that the biggest impact is probably from the kind of food waste, where we again are utilizing parts of the vegetable, the fruit that we traditionally don't like, if I'm gonna peel potatoes to make a match, I'm going to save those fields. And I'm going to toss them in the oven with a little olive oil and salt and pepper until they get crisp. And now I can scoop my hummus or my guacamole with it. And I use them as chips or crackers instead of throwing away and I know sort of like trust me on this one that I saved my banana peels, and I poached them I scraped the inner membrane, I shred them. And now I can make a delicious pulled fork type of ingredient.   And to sort of attest that this works. This is actually what I just served. Last month I went to Cali Colombia to help open like it was the inauguration of the newest seed bank a, gene bank by the CGIR. And there were 220 people in attendance. And I get up and the first thing I say is I love to cook with trash, and I am going to serve you. Instead of meat, I'm gonna make a shredded banana peel dish. And I think people you know tilted their heads a little bit. But everyone was so blown up that they could call me to their tables to tell me how much they had left.   So having an open mind that has a lot to do with the success of this event. And I just encourage people to try to be a little daring when it comes to food waste.   Carley Hauck 29:04   Thank you for sharing some of the recipes and the ways that you're doing that at home right now. That's inspiring. I wanted to pivot a little bit into travel. And you actually just spoke about how you are in Colombia. One of the things that I've been thinking about when we think about lowering our carbon footprint, you know, it's not only in how we're eating, but it's how we're traveling. And as the world is starting to open up again, and we're getting on planes more and we're traveling more. The way that we used to travel I don't feel was very sustainable. You know, we go to Paris for a week from New York or from California and we come back.   And when you're traveling as a tourist, you're usually accumulating a lot of plastic, you're eating out a lot and not to mention the carbon that is occurring from the plane, you know. And then the way that travel typically, you know is happening is that we're given all this single use plastics. And so this has always been a problem. But we have more consciousness. Now we know that the way that we were traveling, the way that we were eating was not going to support a thriving world or planet. So I wanted to use some of our conversation today to bring a little more awareness to inspire more conscious action.   And so I was just in Austin last week for a conference and I had the opportunity to stay with a friend. But I also really wanted to stay with a friend because I knew that that would actually minimize some of the waste that I would have if I stayed in an Airbnb or in a hotel. And so we did a lot of cooking while we were there, and anything that we ate out, I brought home and I ate it, I had very, very little food waste, I was so happy about that.   Austin also is an area of Texas that composts. And what was interesting is the friend that I was staying with had a green compost bin in their backyard. But she wasn't composting. Her family wasn't composting, I thought what is going on, but they just weren't thinking about it. They thought that that was only for yard waste. So I showed them how easy it was. As a going away gift, I got them a compost bin and you know, compost baggies. And in fact, I got a text from her this morning, she said that it was almost completely full yesterday. Yes, you kiddos. So the kids or now composting.   Now, not every state or city has a composting program. But we know that when we're regenerating the soil, that we're actually extracting carbon from the atmosphere, putting it in the soil instead of it going into the ocean, which is then creating more warming and acidification of all of our marine animals.   So I'm bringing all of this because I think it's important that we start to think if we're going to be traveling, how can it be more regenerative? How can we be finding ways to cook to eat less out to be more mindful of the plastics that we're bringing, whenever I go travel, I always bring my own water bottles so that the flight attendants can pour water directly into my bottle, we need to minimize the single use plastics because only 7% actually gets recycled, the rest of its going into our soil and to our food into our water. And I'm going to pause there because I'd love to hear any of your thoughts.   Alejandra Schrader 32:41   Yes, I mean, you've touched upon so many interest in so subjects within this greater topic. First of all, you're absolutely right about traveling period, right, like, not all of us and, and I'll, I'll use this to, to, to plug in something I've been sort of joking about but I really mean it, you know, like I am so grateful for, for the for the younger generations that are really really really fighting the good fight. And not all of us can be Greta Thunberg. So you know, when I go do these very meaningful events that I travel for, I couldn't really, you know, get on a sailboat and go across the Atlantic each time. And so I make it a point that the purpose of the treat of the trip is valuable and meaningful enough to in a way offset the carbon generated by it, by the trip itself.   I actually when it comes to vacations, we much rather go on road trips as a family especially now that we have a little one but also on my day to day live and and again as a way to offset the carbon footprint that I'm generating by my sporadic business trips is we've you know, we walk and we use a lot of non motorized transportation methods like bike and I live in a very walkable communities so I am very fortunate to have access to goods and services within walking distance or bike rides.   And then again, yes, you're absolutely right about that when we do have to travel and jump on a plane like you know, making small changes from bringing the water bottle to actually packing in our own food. We get to eat healthier than eating airport food if we bag our own. I don't know roasted seeds and dry and dry fruits and so forth. I'm a big fan of silicone bags so that we don't have to keep throwing away these little Ziploc baggies. They freeze great by the way.   And then you talked about compost, and it is true compost is something that we should all be practicing a little bit more. But I want to just sort of shed light on it. I have a little graphic in my book that it's like an inverted pyramid. And while composting is great, there are other things that we get to do with our food waste that are not just more meaningful, but best utilized for the greater purpose of reducing our carbon footprint.   And, you know, a lot of times food that is perfectly good, gets to be thrown away because no one likes it or, or, you know, no one's gonna eat it, we should be considering gifting that food, especially here in the state of California, we have a lot of homeless populations that we could help or even donate the food to shelters and things like that.   Yeah, and then there are other layers like we've been trying to repurpose it for your pet or things like that. And then you know, compos being the last one. So just trying to find creative ways. And I'll give you one little example, when you are foot foot prepping, and you have like the shells of your audience, or the caps of your bell peppers, or, and I mean shells, like the little skins that you remove from garlic, or the base of your salary, or the tops of a carrot.You put all that in a silicone bag, you say you do purchase and invest in a big silicone bag like a pound to bow. And every time you have some of these scraps, you put it in this bag, and you keep it in your freezer. And whenever that bag is full, you put it in a big pot, add four to six quarts of water and you make a delicious vegetable broth.   Carley Hauck 37:00   I knew you were gonna say that. I would. That sounds amazing.   Speaking of plastic bags, as I was actually coming back from Austin, I was there for almost 10 days for some professional development and, and a culture summit. But I always bring my own food on the plane because it's healthier and then I don't, you know, inherit any more plastic. But I was sitting next to this Indian couple, they were older. And they brought out their bags of peas and rice. And it was and they were just eating it out of the bag. And then here I was with my little Tupperware of all vegetables and some nuts. And we were all eating it at the same time. And I said, Are you vegetarian? And they said yes. And I. And I said, I love vegetables too. And it was just so fun. We were all eating our, you know, brought food and I was like, Ooh, what do they have?   And so anyway, yeah, yeah, you can create a culture around it on the plane. So I know we only have a little bit longer. But I wanted to also ask you about your inner game, Alejandra, because it was clear to me that you had cultivated a strong inner game. And for those that have been listening to the podcast, the inner game is the internal operating system that really impacts how we show up in the world. And so what do you feel like you have really, maybe dive deeper on as your commitment to your self growth, let's say in the last year, I know that you were birthing this book at about the same time you were birthing this brand new little boy into the world.   Alejandra Schrader 38:44   Yes. And that's such a meaningful question for me, because especially when the pandemic hit, and I as a small business owner, took a big hit. And yet again, professionally, I found myself in despair. I had to really tap you know, until my inner self and remember the kind of resilience that I have built throughout my life. Trust that when I've thrown a curveball a lot of times is life just presented me the opportunity to take on a new challenge. It happened, you know, in 2009 when I lost in quotes my career in planning and development and I was quote, forced into the culinary world.   And, and especially because the way in which I was living is it was not sustainable working 60 to 70 hours a week, not dedicating enough time to self care to my husband, to the quality of my life. It was only normal and perfect that I had to lose my business when the pandemic hit so that the opportunities were created. So that, one, I finally after eight years of pursuing a book deal, got it. And that after decades of being married, I became pregnant, something that I actually wanted. And I didn't have the means of just being fully transparent, the financial means to get myself or to put myself through, let's just say fertilization methods, and to go on to grow two babies at the same time.   I also had to tap into something that is so important for me now, which is empathy for myself, as a way to be more empathetic towards others, to have a greater awareness of my purpose, of my assets of what I am, what am I able to bring to the table, and to finally, and this actually is getting me really emotional to show up authentically to no longer try to be a chameleon to adapt to, to pretend to be someone that I'm not just so that I am liked, just so that I am accepted.   And, you know, looking back, I'm like of course! Only when I allowed myself that opportunity to play my inner game skills, everything unfolded into what I now have, the opportunities that I'm given, just the great responsibility that I have for and this passion that is bursting. And I have the means to practice it, to share it and to empower others with.   Carley Hauck 42:11   Beautiful. Y'all, you can't see Alejandra, but I can and she's just shining, which is, as you know the title of this podcast.   So there are so many me too's, that I can relate to and that and I, I don't know if you felt this way, but when I was actually going through the journey of writing this book, which was four years, and then it actually came out last year, it was really a birthing of myself, you know, to have to continually talk and show up again and again and again, in service of this message, which is really in service of waking humanity up for the greatest good, you know, there are tests, there are challenges, you have to own it, you have to embody it, you have to show up, you have to walk it, and I am really grateful for what that has, what has evolved in me as a result of that, can you relate to that?   Alejandra Schrader 43:18   Oh, absolutely. And to trust, to trust that, in that part is so hard as a, you know, I was born in the States, but I grew up in South America and as a woman of color that felt like an immigrant that, you know, it's it feeling the need to control it was so, you know, such a big part of who I was, and I and I felt like it had to be that way. And the moment that I let go, and I just allowed for things to happen. And I trusted that I was taking care of and that as long as I did that work, as long as I put the right energy into doing the work, everything was, you know, everything's gonna work out.   Now, I don't even question it. I know, I know. And, and to, you know, to be a sort of, like, I couldn't have any any more tangible evidence that that is true than my book, my child and all of these beautiful, amazing opportunities to really be such an like, you know, I get to be a steward of the planet. Now I get to, you know, I often say that my book is the love letter to Mother Earth written from my kitchen.   And now I get to talk to decision makers and impactful people, high profile officials and cetera about this message and I hope to make a big difference. And now I have the platform to do it.   Carley Hauck 44:55   You do, and it's so amazing. I love hearing about your journey. So as we're wrapping up, tell us about these two events you have coming out in May and June. Were you get to do this?   Alejandra Schrader 45:07   Yes. So, in May, I am invited to speak at the 75th World Health Assembly, which is the decision making body of the World Health Organization in Geneva. And I am part of a side event where the launch of the periodic table of food initiative is taking place, it's May 22. And I get to come and talk about my favorite subject: food waste and sustainability, eating within planetary boundaries.   And then in June, I was invited to speak at the Women in Food and Agriculture Summit, the WFP summit in Frankfort. And, and again, I'm going to have the platform to talk about, you know, sustainable food systems, and hopefully, hopefully, you know, like, light up that spark, and yet another or a couple few or 100 individuals so that we can all start working towards a more sustainable future.   Carley Hauck 46:12   Thank you, well, I know you're gonna send me those show links. And we will provide them for our listeners to tune into. You also have a really fun Instagram account with beautiful recipes, I actually have picked out one of your recipes from your book, it's the zucchini noodle and portobello steak, which in the show notes so folks can go and you know, cook that up.   And I hope people will go and find your book and find some really fun inspiration for the spring and summer. Wherever you are listening in from. And is there. Is there anything else that you want to leave our listeners with?   Alejandra Schrader 46:51   I just say, I would just say like, you know, you don't have to say yes, but you can stop saying no. And, and I say that in regards to trying to make meaningful shifts to the way that you eat, and that you think about food. And, if that's saying yes means trying one new vegetable every week, maybe not having an animal source product one meal a day, maybe even practicing meatless Mondays, there's not too small of a change, every small action can make big wonderful effects as part of a collective action.   Carley Hauck 47:36   Well, Alejandra, thank you so much for your wisdom, for your service. I look forward to staying connected and just seeing how this light continues to spread and inspire so many others. And if there's a way that I can support you, please feel free to reach out.   Alejandra Schrader 47:55   Thank you so much. It means so much to us what a wonderful conversation. I'm very grateful.   Carley Hauck 48:04   Thank you so much, Alexandra for your voice, your passion, sharing your story.   I'll link to all the wonderful resources Alejandra mentioned in the show notes. As you heard, we can mitigate climate change, protect our resources by eating mostly whole foods plants, being mindful of how we cook, how we even use our food scraps, and how we can reduce the consumption of meat so that there is more for everyone, and we're taking good care of the planet.   While there are many plant based and alternative protein products coming into the market. What is also part of these new products is plastic and packaging. And what I'd like to invite as you start to move towards a more vegan plant based diet is that you focus on buying more fruits and vegetables. Buy foods in bulk. Bring your own bags, use your own utensils when you're traveling or when you're just out and about keep them in your car. Use water bottles, instead of buying plastic bottles.   And even keep a to-go plastic container or maybe a metal container in your car so that when you do go out to eat when you have leftovers, you don't have to take another plastic container. All of this plastic is going into our soil or water, our oceans. Only 7% of plastic is actually recyclable. So in our efforts to focus and optimize our wellbeing, the planet's wellbeing our families or communities, we have to get rid of this plastic consumption. So my invitation: How can you minimize your plastic this week? This year?   And as a way to support you to reduce your meat consumption, I want to tell you about this fabulous conference that I'll be attending from May 12 through 14th. That's right outside of the Bay Area, I believe there will be a virtual opportunity as well. The tickets are really affordable. And I believe they're not turning anyone away. And this is the fourth annual summit, they had to push pause because of a pandemic. I will be attending, the organizer Brian invited me. I am so delighted. And Bruce Friedrich, who was our first interview of the season, who is the co-founder of The Good Food Institute, Brian actually worked for Bruce years ago. So if you missed that interview, which is Standing For a Good Food System, you definitely want to listen to that one.   But going back to the Reducetarian Summit May 12 through 14th, definitely check that out. The link is in the show notes. And if you can't attend, there is also a cookbook that Brian has written and his documentary Meat Me Halfway, yes, m-e-a-t me halfway, came out last summer, and I highly recommend it. All of these links will be in the show notes.   The SHINE podcast has been self sponsored since May 2019. It is freely offered from my heartfelt desire to be in service and support of a workplace and world that works for everyone and is living in greater harmony with the Earth from conscious inclusive leadership and socially responsible business practices. I would love and appreciate your support so that I can continue to have these wonderful interviews with inspiring leaders bringing science tips and evidence to your ears. And you can donate and support me by going to my Patreon page www.patreon.com/carleyhauck, the link is in the show notes. Your generosity helps so much.   If you enjoyed this episode, please share it with friends, family or colleagues. If you have questions, comments or topics you'd like me to address, please email me. I would love to hear from you support@carleyhauck.com.   Until we meet again, and that's going to be really soon my friend because I have another fabulous episode coming out on Earth Day. Oh, I can't wait to share it with you. But until we meet again, be the light and shine your light.

Today's episode is with my friend Jenny Stojkovic on the future of food is vegan. Jenny is a passionate entrepreneurial leader who is supporting the rise of women founders who are invested towards a more sustainable and humane future through advancing vegan foods, fashion, beauty, & technology. In the last few years, Jenny has launched the Vegan Women's Summit and has gathered thousands of women all over the world who are supporting a more conscious and inclusive way of leading and who are committed to business being a force for good in the world.   In this inspiring podcast interview, Jenny and I talk about her motivation for this movement, her close relationship with Miyoko Schinner, the founder of Miyoko's Creamery, and the many event opportunities that you will have as a listener to participate with these businesses whom are hiring and/or would love to wow you with their vegan products. You don't want to miss this one.   Guest Links: Vegan Women Summit — https://veganwomensummit.com/ VWS Connect — https://veganwomensummit.com/vws-connect “Why I Think the Future of Food Will Be Women Led” Rolling Stone article — https://www.rollingstone.com/culture-council/articles/future-food-led-women-1202169/   SHINE Links:   Thank you for listening. Want to build a high trust culture and psychological safety at work? Sign up for our newsletter and get the free handout and be alerted to more inspiring Shine episodes   Building Trust Free Gift — https://www.leadfromlight.com   Carley Links   Book Carley for Speaking — https://carleyhauck.com/speaking Leading from Wholeness Learning & Development — https://carleyhauck.com/learning-and-development Carley's Book — https://carleyhauck.com/shinebook Executive Coaching with Carley — https://carleyhauck.com/executive-coaching Contact Carley — https://carleyhauck.com/contact Carley's Patreon Page https://www.patreon.com/carleyhauck   Well Being Resources:   Inner Game Meditations — https://carleyhauck.com/meditations Doterra — https://www.doterra.com/US/en/site/carleyhauck 4 Sigmatic — 15% Discount code Shine — https://us.foursigmatic.com/?rfsn=4405553.d15cc7&discount=SHINE   Social:   LinkedIn — https://www.linkedin.com/in/carley-hauck/ IG — https://www.instagram.com/carley.hauck/ Website — https://www.carleyhauck.com Newsletter — https://www.leadfromlight.com Shine Podcast Page — https://carleyhauck.com/podcast   The Imperfect Shownotes   0:01 Carley Hauck   Hi, welcome to the SHINE podcast. My name is Carley Hauck, I am your host. This podcast focuses on the intersection of the application and scientific literature of conscious, inclusive leadership, the recipe for high performing teams and awareness practices that you can cultivate to be the kind of leader our world needs now. I facilitate two to three episodes a month.   And before I tell you about our fascinating topic today, can you please go over to Apple podcasts and hit the subscribe button. This way you don't miss any of our inspiring episodes. Thank you.   We are in season six of the SHINE podcast. And we have had some incredible interviews. And the focus of this season is on how we optimize the way we live, work and play. How can we create a workplace culture and world that is mindful of our consumption, our energy leaks, and optimizing for our own well being, our co-workers, our communities and the planet.   Today's episode is with my friend Jenny Stojkovic on the future of food is vegan. Jenny is a passionate executive leader who is supporting the rise of women founders invested towards a more sustainable and humane future by advancing plant based and alternative proteins. In the last few years, Jenny has launched the Vegan Women's Summit and has gathered thousands of women all over the world, who are supporting a more conscious and inclusive way of leading and who are committed to business being a force for good in the world.   In this inspiring podcast interview, Jenny and I talk about her motivation for this movement, her close relationship with Miyoko Schinner, the founder of Miyoko's Creamery and the many opportunities that you will have as a listener to enter virtually into some of the events and ways to learn more about this fascinating industry. You don't want to miss this one.   Carley Hauck 2:33   Hello, SHINE podcast listeners. This is Carley and I am here with my new friend Jenny Stojkovic, the founder of the Vegan Women's Summit. I am so excited to have this conversation. Jenny, thanks for joining me.   Jenny Stojkovic 2:47   Thank you so much for having me. And also nailing that pronunciation.   Carley Hauck 2:55   Haha, thank you. So one of the first questions I usually ask folks and guests on the podcast, because the podcast focuses on conscious inclusive leadership is What does conscious inclusive leadership mean to you?   Jenny Stojkovic 3:15   Conscious, inclusive leadership to me is at the core of everything that I do. I believe that we have an obligation to the planet and our fellow beings to make sure that anything that we're doing in our daily life is conscious of that impact. And so, to me, it's really the core focus of mission driven leadership and what it means to be in a mission driven space. I think that there are a lot of people in the last few years in the pandemic that have started to look inwards, about how they can be more conscious about how they are spending their professional time, and what they're doing for a living. And so to me, I really think that it is finding that purpose driven way to lead your life both professionally and personally.   Carley Hauck 4:04   Hmm, great answer. Thank you for sharing that. And I know that you probably get this question asked a lot. But I feel really curious what started your interest in passion and plant based and alternative proteins.   Jenny Stojkovic4:21   So my journey with the food system started seven years ago now. And it really came from a somewhat unique place when it comes to talking about plant based diets. So lots of people have their story of their why and you know, why did you go plant based. I think as I was telling you earlier before we jumped on, it's the number one question that we all get in this space. And for myself, unfortunately I went through a very deep personal tragedy. When I was quite young, my husband and I, unfortunately had our best man and his best friend murdered at a very young age, and it was a very senseless act of violence that happened to us and going through the grieving process and going through the trials and tribulations of, of the legal system. And there's an entire trial that goes with such a, you know, horrible situation.   And we decided to look inwards. Much like a lot of what you practice, we decided to learn about meditation, to learn about mindfulness, to read a lot of the Buddha's writings to really understand our purpose on the planet, when we were going through so much pain. And through that journey, we ended up actually going to the prison and forgiving the murderer, for what had happened. And we decided that if we were going to find compassion in this situation, we would have to be bringing it to our daily lives in every situation.   And so the most compassionate thing that you can really do is look at your impact that you're doing every single day, three times a day, and that's the meals that you're eating. So we decided right then in there for very much philosophical and ethical reasons that we would go plant based, my husband and I, and that has been seven years since.   Carley Hauck 6:11   Wow, I love that story. Thank you for sharing that. And I feel care hearing about your loss. And it sounds like it's been quite a learning journey for you, if you've really used it as not, why did this happen to me? But how did this happen for me, right? Like, what can I learn and grow from it?   Jenny Stojkovic 6:30   Absolutely, it's the best worst thing that has ever happened. And it has completely shifted my entire, the fiber of my being. That's how I think about myself, the humility that I bring to the planet and the understanding of, of all of the other inhabitants that we have here the responsibility to others, or responsibility to everybody else, human and non human.   And so I think that it's very important for folks that are listening, especially going through the pandemic, to find catharsis for, you know, what might have been trauma that happened to them, there's been a lot of loss in the last few years, there's a lot of loss, it's going to happen, you know, unfortunately, in the world, as we've kind of seen on the news this week, so finding a way to take that trauma and, and heal and use it for good is something that I'd like to talk about often. And something I don't hear talked about in the professional space as much as, as it really should be.   Carley Hauck 7:27   I love that you just highlighted that I agree with you. I mean, I think that we all have trauma. And we all have attachment trauma, I think that's actually one of the the bigger pieces of trauma that is not really talked about, which is, you know, maybe coming from childhood or coming from the attachment or, or non attachment that we have from different relationships in our life, whether it's personal or professional.   And I think part of that we've been seeing and all the mental health concerns that has really just had more light shined on it, I think it's always been there underneath. And when we actually choose to look at something and observe it, I think there's much more opportunity to heal and transform it versus covering it up. And, you know, part of why I wrote Shine my book and why it's called that is because, you know, again, I I like to shine the light on what's really happening on the truth.   And it's not always pretty, you know, it's not always pleasant. But we can't change it, unless we're willing to look at it and see how did it get this way? And that actually brings us to our food system, right? We have a lot of work to do. And you're part of changemakers that's really amplifying this.   So, tell me and the listeners a bit more about the Vegan Women's Summit. I know it's had a lot of growth in the last few years, pretty much the entire time of the pandemic.   Jenny Stojkovic 9:09   Yeah, absolutely. So VWS, Vegan Women's Summit, started two years ago, literally two years ago, February. We're kind of a baby or a toddler still as an organization. And it really started out of a need that I perceived a few years back, being in the tech industry. So I built my career in Silicon Valley. I've been able to work with all of you know, the most exciting, you know, tech brands in the world and help build startups and innovation. And one of the things that was very unfortunate about that experience is that I was often the only woman in the room. It was a very, very homogenous group of folks that have really led the tech industry. It's not really a surprise for anyone to hear that it's not a secret. We all know that FIn Tech has quite a diversity problem.   And I discovered that food tech was really starting to take off. It was something that I had personally seen and followed because of my plant based diet, but I hadn't professionally engaged in the space. And so starting in 2018, I started to do more and more work in the future of food programming, and discovered quite quickly that as the space was gaining more and more momentum and traction, it was unfortunately suffering from a lot of that same lack of representation of the tech industry.   So vegan Women's Summit VWS was founded to empower women to build a kinder, more sustainable world. And so we are here to inspire the nearly 4 billion women on the planet to join the mission driven space, we focus on the future of both food as well as fashion, very much beauty, biotechnology, animal free innovation, and we are inspiring women to create companies build companies invest in companies get jobs in these companies, be consumer advocates for these companies, any way that we can help push a more diverse and equitable future of food and beyond. That's, that's where you're gonna find us.   Carley Hauck 11:01   Awesome. Wonderful. So being that this has really taken off pretty much the entire time of the pandemic, I feel really curious, what are some of the important lessons that you've learned? This is clearly very purposeful for you, this mission, this business, I'm sure there's lots of lessons but maybe like narrow it down to two or three.   Jenny Stojkovic 11:25   So when we went into the pandemic we as as a share, we are a very, very young organization that had just done one in person conference, before we built out a global platform, which we are today, we were faced with this decision of do we put this whole thing on the backburner because we're going into the pandemic? Or do we just go all in on how we can build this global community?   And I have just been blown away, we went from 250 Women in a room to over 40,000 women across six continents in this virtual space, because the barriers that are broken down by the virtual setting are profound. And that was probably the best lesson that I learned was that if you really truly want to be a diverse and equitable organization that is focused on removing the challenges and barriers that women face, women in particular, you're going to have to meet them where they're at. And so many women just don't have the opportunity to network and engage in the types of external opportunities that were so commonplace before the pandemic, because of, you know, financial constraints, because, you know, half of the women in our community are parents or guardians, most of them are the majority caregiver, there's just so many different things that affect women's ability to, to really network and be part of the space. So the virtual setting, to me, was probably the best lesson that I learned.   And the other lesson that I learned is just how profound the networking gap is, too. It is just the constraints that are placed upon us, when we are from a, you know, different walks of life and have a different background that does not match that of, you know, the folks in Silicon Valley that were born on the peninsula. You know, we were just talking earlier before we jumped on the pod that we both kind of came from other places to make our way to the Bay Area. It's a leap, it's a hurdle. And so if you can create virtual spaces that are helping to create that network, and that community that these women, and especially women of color wouldn't otherwise have, you can really, really make a difference. We've had women that have created entire companies after coming to our summits. I have women that write to me every day and say, You inspire me. And look, I just raised X amount of money for this company. I started after we learned from your content.   Carley Hauck 13:43   Beautiful. So what I'm hearing is that the two important lessons were really the aspect of the virtual space allowed women that needed more flexibility to be able to participate in these types of conversations, and also just how important the network was, and that there was a real gap, and giving women women from all over the world, this type of network to learn and grow and actually support each other.   And, you know, one of the things that I love about being a woman, a woman identifying, is that there is such a strong sisterhood of women. It's always been my experience. And it's also something that you have to look for often, you know, and find your people.   I was part of the Emerging Women conference, which was hosted for many years, and then ended in 2019. And then there was also another really incredible organization that actually stopped having their in person events right before the pandemic hit in February 2020. I was actually at the last Conscious Companies Women's Summit, but they were gathering women from all over the world as well. to support other entrepreneurs that were interested in more mission and purposeful, driven businesses, like the one that you have created, and that the ones that you're supporting. So those are great lessons.   I have seen you highlight Miyoko Schinner, the founder of Miyoko's Creamery. And for those folks listening that don't know what Miyoko's Creamery is, it's it's a wonderful company based in Petaluma only about an hour from where I am currently in Marin County, that specializes in dairy free products, different types of cheeses, typically using the traditional cheese making cultures but with cashews, oats, chickpea flour. And Jenny, you may even have more to say on that, because I know that you're close with the founder, but she, at least from the outside represents one of the first women of color in the plant based and alternative protein space, it's really made some traction.   And I know that she was an early supporter of VWS. But you've also been a supporter of hers, and she's one of the speakers for the upcoming VWS Summit this April, which I know will speak to a little bit later. But I've just had this intuition that the two of you have a strong friendship and partnership. And I could be completely wrong. But I just feel curious, how did that relationship evolve to where it is now?   Jenny Stojkovic 16:27   So the intuition was right. Absolutely. So I have been fortunate to know Miyoko for, say, five or six years now perhaps, and she has very much been an early champion of myself, of VWS. I'm really fortunate to call her a friend and a mentor and, and she really represents in my opinion, what a conscious 21st century leader is.   One of the things that's so inspiring to me about Miyoko's story and this is something that needs to get out, I think in the public much more. She created three, four, maybe five companies before she launched Miyoko's Creamery, which has now raised, you know, $60- $70 million, is one of the fastest growing plant based dairy companies in the world. Massive, massive company that's hugely disrupted the industry.   And she went through so many businesses over and over and over again, before she, you know, hit the nail on the head. But this one, she was 57 years old when she started her company. And so her story is not some 25 year old, you know, white tech bro whiz kid that just like invented an app in, you know, Palo Alto, she, she really, to me exemplifies one of the many, many stories of what an entrepreneur is. And that's what is so unique and so incredibly important in this space is we have this idea and this archetype of who a founder is who an entrepreneur is. But in reality, all of us can be entrepreneurs, all of us can be founders. And the more we have women like Miyoko, that can speak out and explain actually, here's all the times I failed forward, before I created me, oh, goes are actually at 57, you can start a business at 21, you can start a business, it's never too late. It's never too early. Those are the types of lessons that have been really important for me to learn myself and for us to teach to the women in the VWS community.   Carley Hauck 18:25   Wonderful, thanks for sharing all of that. And I've listened to her talk about her path. And it's, it's quite inspiring. I'd actually love to have her on the podcast and give her a little bit of light here.   So I also know that you, having this network of women from all over the world and really understanding some of the challenges that women and marginalized communities have to really struggle with around resources and capital. I was wondering if you could share what the current stats are right now that you're privy to.   Jenny Stojkovic 19:06   This is an unfortunate turn of the conversation, it is not trending in the right direction, to put it succinctly. So we actually were making quite a bit of gains for capital investment into women founders up until about the pandemic or so. And we are now in a downward trend, because in the pandemic, many investors invested more heavily into male founders, because the going kind of story in the industry is that male founders are seen as more trustworthy backs, unfortunately. And that really gets into an entire conversation of the types of bias that women face in this space.   So VWS conducts the only industry wide survey in the future of food and animal alternative space. So we speak to hundreds of women CEOs and founders every year and collect data around their experiences, their challenges and opportunities in the industry. And unfortunately, we saw increase reports of bias from investors. Gender bias is still a very significant factor of the women wait, about half the women reported experiencing bias from investors and of the women who did report it, like 80% stated gender bias, just a shockingly high amount. Close you close a close second to that was racial bias. And then of course, there's ageism and appearance bias and other things as well. We found that women of color founders in the community were experiencing rates of bias and discrimination that was one and a half times that of the white founders in the community, which was also very troubling, especially considering much of what has happened culturally speaking, since you know, the the George Floyd murder as well. So that's, that's really scary to see that things have made that turn.   Globally speaking, of all venture capital that was invested last year, food tech and other industries included, less than 3% went to women founders and about 0.5% went to women founders of color. So the the results are still quite staggering.   Carley Hauck 21:08   Thank you for sharing that. Well, it's not surprising. And I think the more that we talk about it, the more that we bring it to the surface, that's where we can change it. And I don't know if Curt's gonna like me, outing him in this way. But one of my friends, because I'm very passionate about amplifying plant based and alternative proteins into the market, so that we can really have a more harmonious relationship with the planet and all beings and be eating in a way that is supporting life is one of my friends is Curt Albright, who is one of the founding partners of Clear Current Capital, and they have several portfolio companies that they're supporting in this space.   And for those women listening, I just wonder if there's any opportunity within his investment firm, he's actually a vegan investment banker, which is super exciting. And Unovis Partners is also doing a lot to fund the space as well. And so those might need just institutions, organizations that folks can reach out to. So just something that I'm plugging at the moment.   Jenny Stojkovic 22:32   I know both of them well. Unovis is is a very big supporter of VWS and has been since the beginning as well.   Carley Hauck 22:38   Mm hmm. They're incredible. I imagined to you did, but I'm happy to hear. So let's shift a little bit into how well you're supporting yourself in this, you know, fast paced time that you're in as an entrepreneur, but also as VWS is getting a lot more momentum, one of the things that I like to ask guests on the podcast is really about their inner game. And so the inner game really refers to some of what I've talked about in my latest book, but also, you know, one of the things that I've really watched in leaders and observed and helped cultivate and the 10 years of supporting lots of different companies and some of the students that I've worked with at UC Berkeley and Stanford. And so it refers to self awareness, emotional intelligence, well being resilience, love, authenticity. And so I imagine you have pieces of all of these Jenny, but I feel curious, which is the one that's really supporting you to rise and, you know, be able to be courageous. And what I imagine is the roller coaster of entrepreneurship.   Jenny Stojkovic 23:56   Each of these elements which you listed certainly play a role in any founder's journey. But for myself, the one that sticks out the most at this current juncture in time is certainly authenticity. I think that authenticity is something that people really crave from those around them and it is something that is really lacking in the business space in particular.   We have so many people that have been kind of putting on this professional me face you know, like wake up in the morning, put the professional me clothes on but the professional smile and you know, the professional facade and then there's the personal me. And for folks in the pandemic I think over these last few years, it started to blur quite a bit in a good way. And so I decided, a little while ago, that I would start to become more outwardly authentic to my personal self and less concerned with putting on that professional Jenny suit and smile and it has led to some really, really fantastic conversations and partnerships. And really drawn the attention of so many people that I think otherwise would have perhaps glazed over and what I'm speaking about, I think that people are getting very interested even from the non, you know, Future of Food, food tech plant based space, I received so many remarks from people that are inspired by by some of the work that I'm doing simply because I'm just connecting with them in a way that is authentic to them as a person.   And I think that's very important, because it was kind of a niche industry, and still is a niche industry in so many ways. And so for us to redefine what it means to be a leader in the future of food, and to be a plant based leader. I think it's really important. And that's what's going to really spread the message beyond just the 1% of vegans, but to the 99% of other folks.   Carley Hauck 25:47   Wonderful. Yeah, so I am going to dig a little bit deeper. And I know, because you're really leading with a lot of authenticity, I imagine you'll meet me here. So in the moments that you might feel fear, you know, to, to put on your red lipstick, let's say, which is awesome, love it. Or to really kind of just share a part of yourself that you're not used to sharing in the public eye, take off the mask, so to speak. How do you support yourself to step into that arena? Even when there's fear, even when there's maybe a thought of Oh, my gosh, what if I have backlash for doing this? What if I, you know, I just feel curious, how are you navigating that maybe inner talk?   Jenny Stojkovic 26:34   There's a quote that I've actually been repeating to myself as a mantra very recently, this one, it just sticks out- Do not pray for an easy life, pray for the strength to endure a difficult one. It's Bruce Lee. And I think that that's the most important thing to me is just building up that resilience and that grit. I think that that is the difference between the people that never get off the starting line, and those that just go for it. And it can be very vulnerable and very lonely. And, it is very difficult at times to put yourself out there to build something on your own to have no idea if people are going to receive what you're putting out there. And I just think about, you know, most people have ideas, and they have talk, and they never take action.   And that is so so important that we realize that and for us, I think that women in particular, we lack representation. So it's easy to not believe that you belong in the space to begin with, we suffer from imposter syndrome at much higher rates than than some of our other counterparts, particularly those of us that do not come from these types of networks and alumni groups. And so if you've never seen someone in this space, then you might think that are never seen someone that looks like you in this space, you might think that you don't belong.   So just remembering that being resilient, you know, leading in a way that you are fearless, but calculated and and just prepare for the fact that not everyone is going to receive what you're doing the way you want them to. And at some point that's out of your control.   Carley Hauck 28:20   Love that. That's great. Thank you so much. Yeah, I think that also, you know, one of the aspects of authenticity, the inner game of authenticity is really knowing what your yes is, what your no is, you know, really owning your truth. And then that's how we can actually lead from the outside with it. And that takes time to cultivate. And then you have the vulnerability of really bringing your whole self and being the fact that I facilitate and bring a lot of opportunities for teams and leaders to showcase their vulnerability. Because that's going to support more trust, more psychological safety. It is really something that we are all craving. And I think we've had more opportunity to bring our whole selves to work and to life in the midst of the pandemic, because we're all in each other's living rooms, right or in our, in our bedrooms, or there's a toddler running across the street, or we're shoving food in our mouth on a zoom call, right? It's just it's just kind of removed barriers in a way that we didn't have access to.   And what I feel really excited about in the future of work and how we're going to lead and team together is how do we create a workplace that really does work for everyone and supports for inclusion, and this authenticity and this vulnerability, where there's not as much posturing and there is a lot more flexibility for women and people of color, to be able to work in a way that fits their lifestyle.   I think, you know, we're not going to go back into the office in the way that we used to. And I, I'm really hoping that we pause and take all the lessons we've learned, because we're in this incredible time where we get to build it, we get to redesign and shift what wasn't working into something that does work. And I, that was not something that I was gonna ask you about. But what do you think about that? How does that land for you?   Jenny Stojkovic 30:32   I totally agree with you, we have a unique opportunity right now, where we are completely, you know, rebuilding it, it's like a whiteboard, right? We can, we all and all these companies very much are, my husband's an HR executive. And so all these companies are facing this completely new paradigm of how people live in work and in their organizations. And they're all kind of throwing stuff at the wall, like, what does this one fit? Does this one fit, some companies are saying we're staying fully zoom, other companies are saying, come back to the office, other companies are saying somewhere in the middle, you know, we're redistributing the workforce, we're decentralizing the talent and skills and the opportunities, that's the thing that really really excites me the most about this in the way that our virtual community at VWS was able to decentralize by going online, and reaching women across six continents, women in Mumbai, and Manila and places where they would otherwise never get access to Silicon Valley investors.   We are seeing that with talent, too, right? You and I both know, being in the Bay Area, that the barrier is an extremely expensive place, it's about $4,000 for a one bedroom or a two bedroom as of this month, that's the median rent right now. And so it was seen as a place that many people could not ever, you know, have as a feasible place to live and work. And now that we are redistributing where these jobs can be, we're able to hire all over and reach these marginalized communities and folks that would otherwise never ever get this opportunity. So that's what excites me the most and, and I think that that is an amazing, amazing opportunity. Yet also the challenge of how you have a cohesive culture that is threaded across screens is also a little bit difficult. And what did the hours look like? Because I think we all know now, being in this virtual setting, we kind of mesh our life and work together. I don't know about you, do you find yourself working longer hours, but you do. You break it up more? That's what my experience has been.   Carley Hauck 32:42   I've been an entrepreneur for over a decade now. I am definitely a high performer. And I tend to work a lot of hours, but make sure that I'm taking breaks. And that may mean that I'm working for hours on Sunday, you know, because I give myself more of that time during the week because I'm tired, or my creative juices just aren't firing. So it's, you know, it's getting the work done, but doing it in a way that's optimizing my well being and giving myself a chance to recover.   And actually, that was what I was going to ask you. But before I do, I want to actually go back one more step because you have been privy to some incredible founders. And we talked about Miyoko. But I feel curious, are there maybe two or three others that you'd like to highlight about their company, how they're leading what you're learning about them, they could be upcoming, you know, speakers, or they've been past speakers, I'd love to hear and just give these founders a little light.   Jenny Stojkovic 33:50   So there's so so many, but to pick a few Deborah Torres is a very incredible woman whose name you perhaps have not heard yet, but that will change very soon. She's the founder of Atlas Monroe. She is a you know, single black female founder in San Diego that has built her entire plant based protein company from the ground up without any venture capital funding. She has the largest vegan chicken manufacturing plant in North America. And she's done it all on her own dime, bootstrapping this thing, growing this thing and she famously was on Shark Tank and Mark Cuban offered to buy her company and she walked away.   So just an incredible story, an incredible story. I'm one that you don't hear enough, right. So, she's amazing. She'll be at the summit on April 8, of course, I'm lucky to call her a close friend.   I also am really inspired by many of the women that are in the future of infant and pregnancy space. This is an area where I have a very deep personal interest. I've seen such a huge huge spike in companies that are addressing stainable alternatives to infant formula. So dairy infant formula accounts for 10% of the global liquid dairy market. So it's a massive, massive industry. And nobody has created alternatives up until now. So Michelle, who you mentioned earlier, before we started the call in bio milk, Michelle Egger, she's a fantastic young millennial founder that is creating, sell cultivated breast milk alternatives.   So she is growing real breast milk in a lab so that it can be packaged and sold on grocery store shelves, so that mothers can feel confident that they can give a real alternative to their breast milk to their babies and not feel guilty about, you know, giving them formula that is not, you know, bioidentical and mammalian specific to them. This is actual real breast milk that she is recreating so that women can be empowered. And that is something that I think is so important, because there are just biological challenges that come with being a mother that are barriers for women's success in business. And, you know, you want to make sure that your child has the very best nutrition and, and has the best chance at life yet. How are you going to scale your company, if you're spending three years breastfeeding, then which is what the World Health Organization recommends, like that's a real challenge in modern day life. And she's got an actual product that can solve that. And that's very exciting to me.   Carley Hauck 36:29   Awesome, wonderful. So let's pivot back to well being we were talking a little bit about that flexibility and the hours that we keep, you know, in entrepreneurship, but let's face it, like any people leader, especially in the midst of the pandemic, and probably even before, I mean, there's people that are working in learning and development, HR, like your husband. I mean, those people have been in such service in the midst of the pandemic. And I just think the companies that are still standing owe a lot to them, you know, that they've been really having to care for the people in ways that was never required before.   And so how have you been optimizing for your own well being and you know, please be authentic, where we all learn from one another? What are some of the practices that are really necessary for you, which are the ones that maybe you wish you were able to kind of dial in a bit more.   Jenny Stojkovic 37:33   So I have a few very specific things that I have done to really make myself my best self. So obviously, I eat a plant based diet, 80% probably whole foods, plant based diet and about 20%, you know, garden nuggets or treats like Miyoko's. So diet and nutrition, I think, is very, very important.   But I also typically exercise every day, the last few weeks, I've been a little bit out of it, some healing an injury, but I typically like to make sure that I am physically active. And some of the other things I've done more recently, in the last few years, I don't drink any alcohol. Actually, I don't do any sort of drugs. And so sobriety is something that I think is really kind of starting to catch on. A lot of people are talking more about that. I myself, I never had, I was lucky, I never had an issue with alcohol addiction, I actually would drink perhaps once a month out with friends. And then I realized that alcohol was no longer serving me and it would really kind of reduce my mental and physical capacities. So I cut it out entirely about three years ago. And I really enjoyed being more clear minded and bright eyed in that regard. And I value sleep and go to bed at 9pm every night.   Carley Hauck 38:50   Great. Thank you. Well, I hope others will be inspired by those practices. Sounds like they're serving you well, Jenny. I also eat a plant based diet and I actually just had Miyoko's in my morning breakfast. So giving a little bit of a little bit of their farmhouse chatter. So good. Yeah. Yeah, very good.   Jenny Stojkovic 39:15   It's key. It's key. You have to have a little bit of, you know, I eat lots of vegetables and lots of tofu and stuff. You got to have some of the treats every now and then. I think that balance is extremely important.   Carley Hauck 39:22   Yeah. I'm also a big fan. It's funny. I think I saw you post about this. What is it called? It's like Midday, Midday Squares. Ah, those are so good. And they're full of protein.   Jenny Stojkovic 39:40   Yes. That's another shout out. Yeah. So if you go to the VW Pathfinders podcast, I have a great sit down with their CEO Lez Karls, who's a friend of mine. We were an early supporter, before Midday Square's even got to the US and Lez has a really inspiring story. I'll just do a quick plug for her. Right she has a number of learning disorders, including you know, quite significant dislike and a few others, whose name I can't remember the exact title of but she was told growing up in school that she just in terms of, you know, academics and things like that would would never be able to make it because of having so many learning disorders.   And she has created her role as CEO built around the neuro diversity that she has. And she, you know, she has led in a way where she's honest about having these learning disabilities and she embraces them and it's made her such an incredible CEO. And I just think that we don't really talk about some of these superpowers. And so we have an entire podcast and an entire piece we did on using disability as your superpower.   Carley Hauck 40:48   I also just really felt the love that you had in your voice, just your staunch support of her and your respect and admiration. So thank you for sharing that. And thanks for the energy that you bring in support of so many of these founders and women, it's really, it's really touching Jenny.   So, on that note, let's talk about this passion that you have and how you brought it into the Vegan Women's Summit, but also some of these virtual job fairs. Tell us about the upcoming April 8 Vegan Women's Summit in LA. Whoo.   Jenny Stojkovic 41:21   So for folks that are listening, we would love to have you live in person in Los Angeles at our flagship summit, The Vegan Women's Summit, it is our only big in person summit that we do a year. Our first one was in San Francisco, this one's in LA. I will have more news about our 2023 one, we're going really big because we're about to sell out for 2022 for next year. And so this summit is the only place in the entire world that is focused specifically on how we can build the future generation of changemakers. We've got hundreds and hundreds of women and male professionals flying in from all over the world to come learn and participate in this one of a kind event where we will be featuring dozens of women celebs, athletes, CEOs, investors, all speaking, we've got a really big headliner that we're announcing next week.   By the time this airs, it will be out So Alicia Silverstone will be headlining which is amazing. We also have a number of folks like Deborah, who I mentioned earlier, and then we will have 40 plus plant based brands from around the world for you to come sample. So the future of food, fashion beauty, we are trying to inspire everyone and anyone that is interested in learning how they can be a part of the future of food and how they can create a kind of more sustainable world to come out, engage with the community, listen to who is leading the community, be inspired, try the products, hopefully make some changes yourself get a job in the space.   To your point about the job fair that we do, VWS Connect is our Virtual Job Fair, where we work with all the top employers in the space everybody from Beyond and Impossible to Miyoko's, you know, all kinds of different plant based companies to help fill their roles at their companies, with our job seekers. So we're really looking to fire on all cylinders to help get women's representation at all aspects of this industry, whether it's helping you get a job, found a company, become an investor. That's what we're doing at VWS.   Carley Hauck 43:26   Wonderful, and I'm just gonna give a little plug for Omni foods because I believe they're going to be one of the booths at your VWS. And David is one of the leaders that I've highlighted in my book and Ananda Bhavani has been one of my best friends for like seven years. So I think she's, I think she's gonna be there and she and I and her sister who also work for meat. We all yep, yep. We were all at the food seed and wine conference in Miami. And I was in their booth with them and loved the product and it got an incredible response from the community in Miami. So I hope it'll have a similar response in LA.   Jenny Stojkovic 44:14   Yeah, absolutely. Winona, Ananda, and I was actually, we might have met then the person not realized. I spoke, Pinkie Colin and I keynoted seafood and wine on this past November. Is that the one you're talking about?   Carley Hauck 44:30   Yeah. Yeah.   Jenny Stojkovic 44:32   Cool. Well, there we go.   Carley Hauck 44:34   I was buzzing around but I was in the booth. I was on a press pass. So I was trying to like you know, talk to some important folks there but awesome. Awesome.   So speaking of books, you have one coming out, let's hear a little bit about it.   Jenny Stojkovic 44:50   I do so this is like on the very DL, everybody. We haven't even publicly announced it yet. But The Future of Food is Female will be published in April. It is the first book in the industry that's focused on women's leadership in plant based innovation, cell based innovation, all things animal free. We spoke to women all around the world, everyone from celebrities to a member of the European Parliament, all kinds of women that are changing the food system. And it is just incredible how much is going on, that folks maybe don't realize, and so I am both proud, yet disappointed to say it is the very first book in the entire industry focused on women's leadership. And I can't wait to get it out there.   Carley Hauck 45:40   Well wait to be a trailblazer. And I imagine there will be more after you. So, and maybe you'll have a second book, everyone's like, when are you writing your second book, I'm like, Ah, I need a break. This was a big baby.   Jenny Stojkovic 45:55   I've got ideas, I've already got a lot, a lot of ideas. And the goal of the book is so that anywhere around the world, a woman can pick it up. And we have almost 4 billion women in the world. And you can pick it up and you can see a woman that comes from a place that you came from, or looks like you or just anything out there, the representation out there is so, so scant, there just is not enough.   There's not enough publications and platforms that are highlighting that women from all over of all backgrounds are doing these incredible things. So my goal is that you will find someone you connect with in this book and you will be inspired no matter who you are male or female. But in particular, for women that are reading it, young women, were taking the book to a ton of different universities, they can be inspired to become a leader too.   Carley Hauck 46:45   Wonderful. And on the kind of end of our conversation, although I'd love to talk to you for hours, I feel curious, what is some of the best leadership guidance that you have received?   Jenny Stojkovic 47:00   I think the most important thing is to make sure that you maintain your humility and that you enter every single day with a low ego mindset. That's one of the biggest mistakes that leaders and especially startup founders make, in my opinion, and I assume you're working with a lot of leaders, you've seen the same thing. I think a low ego environment allows for us to be our best selves. And it allows for us to embrace the best ideas and to have a creative workplace where we can really grow from one another. And we don't feel the need to posture or defend ourselves or feel offended by folks that perhaps counter the types of perspectives that we have. And that's really conscious, inclusive leadership as well.   Carley Hauck 47:50   Mm hmm. Humility and low ego mindset. Love that. Well, Jenny, this has been such a delight to talk to you. I love all the common values and passion that we both share for the space. Is there anything else you'd like to leave our listeners with, I will definitely link to all the, you know, the event and the show links will be available for people.   Jenny Stojkovic 48:16   I just encourage everybody that is trying to figure out perhaps what their next big thing is trying to find that North Star, we have an incredible challenge on our hands with what's going on on the planet. And we need every single person's skills, expertise and passion to tackle it. For myself, I focus on the food system. It's the single largest cause of the issues that we're facing with climate change. And so if you're feeling inspired by this conversation, come follow us with VWS, come learn about how you can be a part of these solutions. We need everybody. So everybody's welcome.   Carley Hauck 48:50   Thank you, Jenny for your passion and purpose. Joining me today on the SHINE podcast. I love this conversation. Love this movement, super committed just as you are to seeing it rise and flourish for all beings and for our planet. A link to all the wonderful resources that Jenny and I mentioned are in the show notes including how you can participate in the sold out vegan Women's Summit that will be broadcast for you to participate in virtually from Los Angeles on April 8.   The SHINE podcast has been self sponsored since May 2019. It is freely offered from my heartfelt desire to be in service in support of a workplace and world that works for everyone and is living in greater harmony with the Earth from conscious inclusive leadership and socially responsible business practice.   I would love and appreciate your support so that I can continue to foster wonderful interviews like this one with Jenny, bringing science tips and evidence based articles to your ears. You can donate and support me by going to my Patreon page patreon.com/carleyhauck, the link is in the show notes. Your generosity helps so much.   If you enjoyed this episode, please share it with friends, family or colleagues. We are all in this together and sharing is caring. You can also leave a five star review on any of your favorite podcast carriers. That way more folks learn about shine and may spread the light. If you have questions, comments or topics you would like me to address on the podcast please email me at support@carleyhauck.com. I would love to hear from you.   And thank you for tuning in and being part of this community. I have some powerful episodes coming up through the end of the season, especially as we get closer to Earth Day. So until we meet again, be the light and shine the light.

This season is focusing on topics related to optimizing how we live, work, and play with science, real tips that you can practice daily, as well as ideas on how we can design a workplace culture that works for everyone, and is optimizing for the well being of ourselves, our co-workers, our communities and the planet. The topic of today's solo episode is the powerful link between psychological safety, our stress response, telomeres, and workplace well being.   In this episode, I will share with you the links between psychological safety, our stress response, telomeres, attachment styles, and the opportunity to design for happy healthy teams and workplace well being. I will share the scientific literature that links all of these subjects together and have some specific calls to action and daily practices that you can implement to create and sustain greater performance, collaboration, resilience and confidence in the midst of stress and or a lack of psychological safety.   SHINE Links:   Thank you for listening. Want to build a high trust culture and psychological safety at work? Sign up for our newsletter and get the free handout and be alerted to more inspiring Shine episodes   Building Trust Free Gift — https://www.leadfromlight.com   Carley Links   Book Carley for Speaking — https://carleyhauck.com/speaking Leading from Wholeness Learning & Development — https://carleyhauck.com/learning-and-development Carley's Book — https://carleyhauck.com/shinebook Executive Coaching with Carley — https://carleyhauck.com/executive-coaching Contact Carley — https://carleyhauck.com/contact   Links: SHINE Podcast Episode 51 — Cultivating a High Trust Culture with Susan Campbell — https://carleyhauck.com/podcast/51-cultivate-a-high-trust-culture-with-susan-campbell Carley's Patreon Page https://www.patreon.com/carleyhauck   Well Being Resources:   Inner Game Meditations — https://carleyhauck.com/meditations Doterra — https://www.doterra.com/US/en/site/carleyhauck 4 Sigmatic — 15% Discount code Shine — https://us.foursigmatic.com/?rfsn=4405553.d15cc7&discount=SHINE   Social:   LinkedIn — https://www.linkedin.com/in/carley-hauck/ IG — https://www.instagram.com/carley.hauck/ Website — https://www.carleyhauck.com Newsletter — https://www.leadfromlight.com Shine Podcast Page — https://carleyhauck.com/podcast   The Imperfect Shownotes   0:01 Carley Hauck   Hi, welcome to the SHINE podcast. My name is Carley Hauck. I am your host, I am so happy you're here.   This podcast focuses on the science spiritual perspective, an application of conscious, inclusive leadership, the recipe for high performing teams and awareness practices so that you can cultivate the skills on the inside to be the kind of leader our world needs now. I facilitate two to three episodes a month.   And before I tell you about our topic today, please go over to Apple podcasts, hit the subscribe button so you don't miss any of our new incredible interviews. We are in season six of the SHINE podcast.   Wow-wee! It's been a few years now. And we're still going strong. And this season is focusing on topics related to optimizing how we live, work, and play with science, real tips that you can practice daily. And also ideas on how we can design a workplace culture that works for everyone, and is optimizing for the well being of ourselves, our co-workers, our communities and the planet.   Today's episode is with me. And it is on the powerful link between psychological safety, our stress response, telomeres, and workplace well being.   Have you ever felt tormented about saying something to advocate for your feelings and needs, but you didn't speak up, because you were afraid that this might create conflict?   This is normal.   And it's frankly a big problem in our workplace and in the greater world due to many of us having negative experiences when we spoke up. And then it creates some kind of broken connection or conflict. In the past in our home life or at work with friends, this can often erode our sense of psychological safety, confidence. And thus diminish our greatest creative contributions to our teams in our life.   In this powerful episode, I will share with you the links between psychological safety, our stress response, telomeres, attachment styles, and the opportunity to design for happy healthy teams and workplace well being. I will share some simple daily practices that give you a look at the scientific literature that links all of these subjects together and have some specific calls to action so that you can create and sustain greater performance, collaboration, resilience and confidence in the midst of stress and or a lack of psychological safety.   Carley Hauck 3:46   So I've broken this episode up into a couple parts. Let's start off with stress resiliency, which is something I've been diving deeply into writing about facilitating doing research on so I have a lot to say.   Let's begin with our perception of what is stressful or difficult. So bring to mind a situation that is quite challenging, and is ongoing in your life. When you think about dealing with the situation, do you feel a sense of hope and confidence? Or do you feel fear and anxiety? How much are you ruminating? And having repetitive thoughts about this situation in your life? On a daily basis? How much do you avoid thinking about it or pushing away feelings associated with this situation? And how much does this situation negatively affect your self esteem? In other words, do you feel critical of yourself based on this experience? Is there shame or blame?   I asked these reflective questions to build your self awareness, but also to see that the way that we perceive stress really impacts the mind, the body, and thus, how we react or we respond. This internal narrative about what or who is safe can either grow our resilience to stress, or it can diminish it. But first we need to understand how the mind, emotions and body are all connected. And I also want to talk about how our stress response and our nervous system relates to psychological safety at work.   So before I do that, for those folks who aren't familiar with the term psychological safety, let me define it. psychological safety is the belief that one will not be punished, criticized, excluded or humiliated for speaking up with ideas, questions, concerns or mistakes. It is interpersonal risk taking. It has been documented by the research literature to be the number one predictor of high performance, inclusion, innovation and trust at work.   Dr. Amy Edmondson, who I am honored to call a friend and mentor, is a distinguished professor at Harvard Business School, and is author of the fearless organization. She has spent over 25 years of her life researching the concept of psychological safety. And her servant leadership has helped leaders in business prioritize changing structures and systems to create spaces where everyone can feel safe and bring their whole selves to work.   Carley Hauck 7:04   Here's the connection between stress and psychological safety. People experience stress in many different ways. And I will share some of the research that I was a part of around increasing our resilience to stress. While working as an organizational and leadership consultant, I had the wonderful opportunity and privilege to be a lead consultant for two NIH funded studies at UCSF Osher Center for Integrative Medicine.   These studies were looking at the long term benefits of mindfulness and meditation, contemplative practices, on our resilience to stress, emotional well being and the prevention of disease. I have been a long time meditator and was teaching on various forms of meditation and contemplative practices in community centers, with leaders and businesses as a way to enhance resiliency, distress, well being at work, empathy, emotional intelligence, and effective communication. And I was invited to bring this expertise to these studies. And one of these studies, ironically, was called shine, which is also the name of my new book. And I'll speak to that a little bit later. But the shine study had the principal investigator of Dr. Elissa Epel. Elissa is one of the premier researchers on telomeres, and more on telomeres and just a little bit, but this context is relevant.   The brain scans for threats more than five times per second, and responds in about 15 milliseconds with a whole series of physiological changes. And when the stress response is on high alert, the body produces stress hormones called cortisol and epinephrine. The heart rate is faster, the blood pressure increases. The vagus nerve, which helps to modulate our response to stress, withdraws its activity. This is why it's more challenging to breathe because our body is preparing to fight, to flee, to freeze, or to fawn in the presence of perceived danger. This is also why it's more difficult to believe that even though we're just having a perceived difficult conversation with a coworker, our body is actually saying alert, alert, alert. It's not safe. And when you suffer from chronic stress. These responses are on a low but constant alert keeping you in a state of physiological vigilance and hyper arousal.   So what does it feel like for different people when they're under this level of stress?   Well, these are some responses I've heard. My heart feels like it's going to come out of my chest, I can't sit still, I want to run out of the room. I freeze and my hands get sweaty and I can't take a deep breath. These examples are showcasing what happens in our physical bodies when we perceive an experience as stressful.   Carley Hauck 10:47   Let's talk about telomeres. It's been found that people that were exposed to more hardship trauma, prolonged stress at a young age, and or currently have had long exposures to stress have shorter telomeres or less telomere race. For example, caregivers have been found to have shorter telomeres due to the ongoing burden of stress in their lives. In addition to those that have had more trauma, they have also been associated with shortened telomeres.   So when we think about folks that have repeatedly felt excluded, and have been navigating, for example, systemic racism, they are likely carrying more trauma and have been under prolonged periods of stress.   And why does telomeres and our stress response matter?   Well, let's think about workplace well being and having a flourishing happy life, which a lot of businesses are prioritizing more now than ever since the pandemic and the rise of mental health issues.   So a telomere and telomerase are most associated with cell renewal. Our cells are always renewing, and telomeres protect our chromosomes and our genetic DNA. A telomere protects the chromosome during the process of cell division. In other words, it absorbs the hardest blow when our cells divide. And this is important because as cells divide and renew, they need their chromosome cargos, which are essentially the genetic instruction manuals, or genes to be delivered intact. For example, how else would a child's body know it was going to be tall and strong and specific to that child's unique DNA if the telomeres didn't keep the DNA protected.   As we get older, our telomeres shorten. And our cells experience more and more divisions. Folks who have longer telomeres are living longer into their 80s and 90s. And typically have the lowest risk of death from cancers, heart disease and other immune system related problems. Those folks who have shorter telomeres have weakened immune systems and are prone to more health problems in cancer.   Why this matters is that the more chronic stress burnout, toxic work environments, trauma, or even the environmental health problems that we're all navigating due to a warming climate. This puts more stress on our bodies. And then we have the real or perceived narrative that ‘I am not safe'.   If there is, for example, a wildfire like many have experienced in places or a shortage of water in the world due to climate change. This is a real threat to our survival. But we can similarly feel the same bodily experiences of arousal when speaking to a challenging coworker or parent. If we are aware of a state of fear, when our autonomic nervous system is threatened, we really struggle to access our creativity, innovation or focus to be inclusive, collaborative or high performing.   I myself have had long periods of chronic stress as an entrepreneur because there's just so much up and down risk taking the first couple years in a startup or a new business. You're working insane numbers of hours. And on top of that my childhood was also very challenging, and it didn't feel psychologically safe.   So, at an early age, I had the wisdom to get into my body to start learning ways to regulate my response to stress. I began a yoga practice at 17. And I began meditating at 19. And this was all through just reading books because yoga and meditation where I lived was not the norm. This was a healthy adaptation to stress, and it did support greater resiliency in my mind, in my body, but also recovering telomere length.   Carley Hauck 15:54   There are many research proven practices that I will share, to support you to create greater resilience and well being in your teams and workplaces. And these skills have everything to do with bringing our best and wholesales to work, leading consciously building trust, and high performing healthy and happy teams. I will get to these skills soon. For now I want to geek out a bit on the neurobiology of stress and our nervous system. I'm going to share the three parts of the nervous system. And the third part is often not talked about, but it has everything to do with psychological safety at work.   The central nervous system, this nervous system relays our sense of safety. It is like the main switchboard of our body. The nervous system is the command center of all our other systems, our digestion, or circulatory system, etc. It gives us information about what to move towards and away from through sensation, nerve activation, neurotransmitters and other signals. It transmits and relays our sense of safety of our own body and externally to other bodies, and other human nervous systems. It's also bi directional, breathing, awareness, healthy diet, self regulation, movement, sleep, these can all influence the way our nervous system responds.   For example, caffeine, too much technology, not enough sleep will heighten our levels of sympathetic nervous system arousal. Well, drinking chamomile, practicing meditation, deep breathing, gratitude or loving kindness practice may ramp it down.   The polyvagal theory speaks to the brain, the throat, the face, the heart and the abdomen. And it has a much more critical place in the nervous system than originally thought. Most of us have heard of the autonomic nervous system as being two branches, which is the sympathetic nervous system and the parasympathetic nervous system. But there is another nervous system which I will speak to.   The sympathetic nervous system under stress has a fight, flight freeze, fawn response, and the parasympathetic nervous system at ease has a rest and digest response. At ease, the parasympathetic nervous system drives us to move and act and we need this energy to wake up to have focus. And it allows us to slow down, rest, sleep and digest when it is at ease. You can think of the sympathetic nervous system as what it takes to get up the hill if we were in a car. And the parasympathetic nervous system is what takes us down the hill. When we move towards the threat response, this is known as the fight response. And the moving away from the threat is the flight response.   If for any reason our system feels overwhelmed to navigate the situation in front of us, our parasympathetic nervous system will go into a low level freeze response. And the freeze response can manifest as an inability to move to speak or to act. We become the deer in the headlights and we can even collapse, dissociate, get dizzy, some people even lose their ability to control their bowels.   Talking about our nervous system makes me feel like I want to take a deep breath with everyone. Let's just pause, take a deep breath in, let the belly rise and take a deep breath out letting it fall, two more times, breathing in, breathing out, breathing in and out.   What I'm about to highlight is very important.   The threat that people experience in their nervous system is not proportional to the actual threat. From the outside, you can't accurately assess the threat that an individual is experiencing. For example, if I was bitten by a German Shepherd as a kid, and my body is holding the implicit and explicit memory of this trauma, and I see a German Shepherd on a walk, who may be showcasing calmness, friendliness, he's not the least bit aggressive. But my body on the inside is responding on high alert, because of my past experience. And that is now impacting my current experience, even though it's not logical in the current moment.   This is why the perception of what we believe is a stressor is so important, and so unique to each of us. Essentially, our cells are talking to our nervous system. So when your system is under stress, you don't decide how to react, your body is automatically reacting to the stressor. And its response, to fight to flee, to freeze, or to fawn is a response in the moment based on past conditions and experiences. What was modeled to you as a child, what you have tried that worked or didn't work, and where you've gotten stuck.   There is nothing wrong with your reaction.   You aren't stronger or weaker based on how you react to stress. Your nervous system is healthy. And you have the ability to learn, adapt and become more resilient to stress, which is what we will continue to speak to. So both the sympathetic and the parasympathetic nervous system are imperative to our flourishing and both are needed.   But as I've been referring to there is one nervous system that has been left out. The social nervous system is the most modern part of the nervous system and it influences the autonomic nervous system. The social nervous system is specific to mammals, you and me, this new realization came about from the polyvagal theory. Our first level of detection of safety comes from the social nervous system, because we look to other people to know if we are safe or not safe. We're often scanning facial responses of people to know if they are safe.   And during the pandemic, most of our faces in public have been covered with masks. So it's made it even more challenging to understand who is safe, and who can we move towards. Our biological imperative is togetherness and physical proximity, not social distancing. Our autonomic nervous system responses include fight, flee, freeze, but in our social nervous system, we have the other F, which is known as fitting in or fawning, where we may overly please overly help so that we can feel included and are not excluded and our sense of safety remains intact.   Carley Hauck 24:37   Our social nervous system is here to help us create a sense of safety and belonging. It evolved because mothers needed to take care of their young by way of facial responses and appropriate actions to meet the baby's needs. And this would allow more loyalty from the mother to child and thus the baby's survival. It was really imperative to our flourishing. The social nervous system is primed first through the mother or the person who fed us but then to the rest of the family.   The social nervous system holds the primary signal. Is it safe, do we belong? Do we not belong? It also influences a person's experience of trust. The bond between the mother and child in a secure and safe way in the early years is so vital to the integration of the nervous system. The assessment of safety will look different for each individual and is determined by inner factors and outward factors, like your gender and race. Psychological and physical safety is not just perceptual, but actually different depending on these unique factors.   So are you following me so far? We began with talking about our perception of stress, and how our bodies can adapt in a healthy way, or an unhealthy way, which in the research I was part of showcased more chronic illness, shortened telomeres, and a lowered immune response. I've also gone over the three different nervous systems, and how this impacts our ability to feel psychologically safe.   But there's another component, which is also really important. And it refers to our attachment system. Our attachment system and style impacts our experience of psychological safety, and how we interact and relate in our adult relationships, including intimate partnerships, work relationships, and parenting caregiving dynamics. And for those of you that have listened to the podcast before, because I'm always talking about how we bring our whole selves to work, and home to work. This is important.   My master's degree was in Organizational Psychology, but I also worked as a therapist. And I have been serving individuals and teams as an executive coach for over a decade while working in leadership and organizational development. Due to my interest in trying to understand what supports thriving workplaces, leaders and teams, and my own interest in how I connect, or feel disconnected to the people in my life, I have dived deep into the science, and topic of attachment styles and theory.   Carley Hauck 27:53   This field is intrinsically tied to the social nervous system and how we relate to one another. My colleagues and fellow Sounds True authors like myself, Dr. Steven Taktin, and Dr. Diane Poole Heller, have contributed greatly to my knowledge of this subject, how it relates to relationship building. And guess what business is all about the relationship. I will be having another podcast episode to go more deeply into the attachment styles and its relationship to psychological safety. But for today, I wanted to just give you a quick overview.   So again, our attachment style influences how we form relationships, how we communicate, and how we express and respond to caring behaviors. Unfortunately, attachment styles may also generate an assortment of unhealthy habits and behaviors that impede our ability to lead our teams well, feel safe, connected, valued and joyful.   So our attachment system is an innate behavioral system that influences and even dictates how we bond with others. from infancy or even in utero, we depend on our caregivers to respond to our connection cues. Again, this relates to the social nervous system that I spoke about earlier. If for example, an infant cries out and a caregiver responds to his, her or their needs reliably and consistently, they will feel safe, cared for and wanted and they will likely approach the world primed for secure, healthy attachment. When we develop secure attachment in this way, we grew up believing the world is generally a safe place, and that others can and will be there for us, but when our needs at this vital and young part of our lives are not met, or we get inconsistent, confusing or even frightening responses from our caregivers, we may respond by adapting with insecure styles of attachment.   This means that our brains develop as a way of coping with less than ideal circumstances to help us survive. This is really important to remember, most people who exhibit insecure attachment patterns did not grow up in a supportive, validating or consistent environment. And these adaptations only developed to keep us safe and alive.   Carley Hauck 30:55   This can help you have self compassion and forgiveness for yourself. If you yourself came from one of those home environments, or if you discover that some of your colleagues or teammates, or friends or community have also. You see, our attachment system is our original blueprint for how we perceive and relate to others in the world around us. It colors many of our current interactions, often unconsciously. When we have developed insecure adaptations, it can make it difficult to feel safe to trust and to feel like we can get our physical and emotional needs met. And this has everything to do with psychological safety at work.   But the good news is we are all wired for secure attachment; we are biologically predisposed to be securely attached to caregivers, and later to loved ones, friends, colleagues and community.   But I do want to talk a little bit about trauma and attachment. Because trauma has been acknowledged more and more in our world in our workplace since the pandemic, which I experience as an opportunity for learning and growth and healing. It may seem surprising that attachment and trauma would be interconnected. But once we understand more about the attachment system, it makes perfect sense.   Attachment trauma can be thought of as a broken connection with someone. In a previous podcast I interviewed a mentor and friend Dr. Susan Campbell on her recent book, and we speak a lot about attachment trauma, and how it impacts a high trust culture. The link is in the show notes if you want to listen.   We all have attachment trauma. Trauma can overload the nervous system making it more difficult to stay regulated. emotional regulation is the ability to stay present and connected even in the face of hard feelings, experiences or triggers. It also helps us cope with the difficulties and the joys of life. Emotional regulation is a skill that is taught, learned and practiced. And people with secure attachment learned this skill through their early interactions with their caregivers.   There was a self regulation and a co-regulation that was wired into the brain as a natural response to stress and trauma because they felt safe and secure with this caregiver. In insecure attachment, children experience overwhelm and lack of safety with others and they struggle to self and CO regulate their nervous systems, which creates a state of high alert hyper arousal or shut down hypo arousal in the brain and the nervous system.   When we experience a situation which could be perceived as trauma, stress, or a trigger that reminds us of an earlier experience in life. The brain and body default to a fight flight freeze fawn pattern of arousal, making emotional regulation more difficult. And then imagine how easily we can erode high performance inclusion, innovation and effective communication normally goes out the window.   Carley Hauck 34:55   So, just briefly, I will talk about the five attachment styles. And I invite you to listen to a future episode that I will be recording On the subject of attachment style and its relationship to psychological safety, but for right now, I'd love to just give you the five names and you can investigate on your own. If you feel more intrigued on this topic.   Secure, avoidant, anxious, ambivalent, and disorganized.   So now I've unpacked the connection and link between our stress response, our nervous system, how it impacts our immune system, our well being, attachment style, trauma, and psychological safety. There are six inner game skills that I have done a lot of research on and application with hundreds of leaders and many organizations in the last 10 years and I write extensively about in my new book Shine: Ignite Your Inner Game to Lead Consciously at Work and In the World.   I have seen again and again that the integration of these skills are essential for creating happy healthy teams, psychological safety at work, inclusion, innovation, and high performance.   Self awareness is number one, get to know your thoughts, your feelings, motivations, physical sensations, arising and passing in the body. Meditation has been found to be one of the most effective ways to increase your self awareness. It is also associated with increased telomere length, lower rates of depression, long term reduction of body fat because we're lowering our arousal. When we have heightened arousal, we have more cortisol, cortisol tends to have us retain belly fat. And there are just so many incredible health and mind and heart benefits to meditation.   There are a couple practices in chapter one of my book on starting a meditation practice, but also on the important practice of unity tasking.   Number two, emotional intelligence. This includes self awareness, self regulation, which leads to social awareness, what's happening for the other person right now? What are they feeling in meeting and relationship mastery, a practice that is imperative towards creating more psychological safety and trust is understanding your triggers. Right?   So if there is an experience that keeps happening, for example, in your team, or this one person does or says something that you just react in this more heightened or agitated way, this is an opportunity for you to look at that. Is this something in my past that is impacting this current experience? Or what responsibility can I take to calm down to pause so that I can come from a wise and loving place, not a reactive place. There is a lot of support in chapter two of my book on practices related to triggers. And I give trainings on these subjects all the time for teams, and in larger leadership programs. So reach out if you'd like more support. I've also written a couple free articles and there is a free practice on my website, in the resources section on a trigger practice.   Number three, resilience. Resilience is determined by your thoughts, your ability to self regulate your emotions, how you are taking care of this body. And what has been found to really increase your resilience to stress is what you're thinking about the stressor. If you can orient towards a growth mindset, which might sound something like this-   Well, this really stinks. But how can I see this as a challenge as something for me versus against me?   If you can change your mind to see even the most difficult things in your life is a challenge you will be more resilient. And so will your telomeres. Research is found. There are many practices in chapter three of my book on growing your resilience.   Number four, well being. How are you taking care of your body? Are you making time for breaks, movement, nature time yoga, healthy plant based diet, sleep? Well, if not, it's time my friend. Prioritize it. Because the more balanced and healthy your body is, the more healthy coping mechanisms you will have for the ups and downs of life.   Carley Hauck 41:01   Number five, leading from love. Are you leading yourself from love, compassion, forgiveness. If not, this is going to make such a difference in how people perceive you and connect to you. The more you can turn these qualities of love, compassion and forgiveness towards yourself, the more loving and forgiving you can be towards everybody else, and their experience.   It's hard to be human. We all have such sensitive nervous systems as you've learned. And we're constantly navigating complex changes that we often don't have any control over. So be kind to yourself, be kind to others.   And number six, authenticity. This is about knowing yourself, being aware of your feelings, your sensations, your motivations, your needs, and, most importantly, your boundaries. When you can communicate from a clear indirect way, your authentic truth that's direct yet caring, you can build bridges versus break them down. This is the opposite of the fight flight freeze or fawn response under stress. And there's a lot of tools in chapter six of my book as well.   Lastly, I'd love to give you high performers, one bonus skill, conscientiousness. When we have a greater sense of concern for others, and a deeper purpose in our lives to be in service of the greatest good. There has been a lot of scientific literature that says this increases our longevity and stress response. If you want some role models of conscientious, conscious, inclusive leaders that are rocking it for people and planet, this is in chapter eight of my book.   I know that this was a lot to unpack, but I feel so passionate about all of these subjects. And because I'm a systems thinker, I look at the systems that inherently are intersectional and intrinsically influencing one another.   Carley Hauck 43:20   If this podcast interview resonated for you, I would love to support you. Book a free consultation with me to assess the psychological safety in your culture, leadership or your team. I walk through what the process looks like in my learning and development page. The link is in the show notes.   Sign up for my free gift, which highlights psychological safety daily practices for individuals, teams and leaders, go to leadfromlight.com. And when you sign up, you'll also be alerted to the latest podcasts of SHINE, or book me as a speaker to create a customized workshop for your team or your entire organization to create happy, healthy teams and build psychological safety at work.   I feel delighted that I was able to give a large talk to many Capital One employees on building trust and psychological safety at work a few weeks ago, and it was very well received.   Thank you so much for your attention, your time. The SHINE podcast has been self sponsored since May 2019. It is freely offered for my heartfelt desire to be in service in support of a workplace in a world that works for everyone and is living in greater harmony with the planet. I would love and appreciate your support so that I can continue to foster wonderful interviews with inspiring leaders bringing the science tips and evidence base to these important skills and practices. You can donate and support me by going to my Patreon page at www.patreon.com/carleyhauck, the link is in the show notes. Your generosity helps so much.   If you enjoyed this episode, please share it with friends, family or colleagues. We're all in this together and sharing is caring. If you have questions, comments or topics you would like to address on the podcast, email me at support@carleyhauck.com. I would love to hear from you. I have many more incredible interviews coming this season and ongoing. So until we meet again, be the light and shine the light my friend.

We are kicking off season six with a conversion about the important topic of taking a stand for a good food system. I have the privilege and the delight to start this season with my friend Bruce Friedrich. Bruce is the CEO and founder of The Good Food Institute and he oversees their global strategy, working with the US leadership team and international managing directors to ensure that the Good Food Institute is maximally effective at implementing programs that deliver mission focused results. In this inspiring interview, Bruce and I talk about the importance of taking a stand for a good food system. We speak about how he got started in the plant based and cultivated meat industry, and one of the best ways we can mitigate the warming of the planet, which is to increase the plant based and cultivated meat products and policy to support these products to market so that we can reduce the meat on our plates. Bruce also shares some fascinating statistics and science on this topic for our listeners, as the Good Food Institute is one of the incredible vehicles that supports the research policy and industry in this space worldwide. Lastly, we talk about the future of food being a combination of plant based and cultivated meat. Many big food companies are supporting and adopting this necessary and sustainable shift. This is one of the many interviews of the season that will support you to optimize your inner game so you can lead consciously at work in the world. Thanks for tuning in.   Guest Links: Bruce Friedrich https://www.linkedin.com/in/brucegfriedrich/ GFI on Instagram- https://www.instagram.com/thegoodfoodinstitute/?hl=en https://futurefoodtechsf.com/ The Next Global Agricultural Revolution Ted Talk by Bruce Friedrich- https://www.ted.com/talks/bruce_friedrich_the_next_global_agricultural_revolution?language=en GFI.org https://carleyhauck.com/podcast/43-the-future-of-food-is-cultivated-meat-with-curt-albright SHINE Links:   Book Carley for Speaking — https://carleyhauck.com/speaking Leading from Wholeness Learning & Development — https://carleyhauck.com/learning-and-development Executive Coaching with Carley — https://carleyhauck.com/executive-coaching Contact Carley — https://carleyhauck.com/contact   Well Being Resources:   Carley's Book — https://carleyhauck.com/shinebook Inner Game Meditations — https://carleyhauck.com/meditations Doterra — https://www.doterra.com/US/en/site/carleyhauck 4 Sigmatic — 15% Discount code Shine — https://us.foursigmatic.com/?rfsn=4405553.d15cc7&discount=SHINE   Social:   LinkedIn — https://www.linkedin.com/in/carley-hauck/ IG — https://www.instagram.com/carley.hauck/ Website — https://www.carleyhauck.com Newsletter — https://www.leadfromlight.com   Website Page — https://carleyhauck.com/podcast Carley's Patreon Page — https://www.patreon.com/carleyhauck   The Imperfect Shownotes   0:01 Carley Hauck   Hi, welcome to the SHINE podcast. My name is Carley Hauck and I am your host. This podcast focuses on the science, spiritual perspective, and the application of conscious, inclusive leadership, the recipe for high performing teams and awareness practices that you can cultivate to be the kind of leader our world needs now, I will be facilitating two to three episodes a month.   And before I tell you about our incredible guest and interview today, please go over to Apple podcasts and hit the subscribe button so you don't miss any wonderful episodes.   For those of you joining for the first time, welcome. This season is going to focus on topics related to optimizing how we live, work, and play. So that we can cultivate a strong inner game. The inner game is what I refer to, in my book, Shine: Ignite Your Inner Game to Lead Consciously at Work and In the World as the internal operating model that we can develop on the inside. So we bring our whole and best selves to our teams, our workplaces, our community, and our relationships.   The inner game rules the outer game, and I have the privilege and the delight to start season six off with my friend Bruce Friedrich and he has a pretty badass inner game y'all. We are going to be talking about the important topic of taking a stand for a good food system. Bruce is the CEO and founder of The Good Food Institute. And in this inspiring interview, we speak about how he got started in the plant based and cultivated meat industry. We talk about one of the best ways we can mitigate the warming of the planet, which is to increase the plant based and cultivated meat products and policy to support these products to market so that we can reduce the meat on our plates.   In fact, a recent study from the UK a few weeks ago just documented that 40%, 47%, of carbon emissions are not coming from transportation, which is where most of governmental resources go to but livestock farms and the way that we eat. If we can bring mindfulness to our food and consumption patterns and habits, we will ensure a more regenerative world and thus can bring back wild forests and have all the sustenance that nature provides. In this interview, Bruce also shares some fascinating statistics and science on this topic for our listeners, as the Good Food Institute is one of the incredible vehicles that supports the research policy and industry in this space worldwide. Lastly, we talk about the future of food being a combination of plant based and cultivated meat because the majority of food companies are supporting and adopting this necessary and sustainable shift.   Bruce oversees the Good Food Institute's global strategy working with the US leadership team and international managing directors to ensure that the Good Food Institute is maximally effective at implementing programs that deliver mission focused results. He is a TED Fellow and his 2019 TED talk has been viewed 2 million times and translated into dozens of languages. He has been called the American food hero by Eating Well magazine. He graduated magna cum laude from Georgetown Law and also holds degrees from Johns Hopkins University and the London School of Economics.   This is one of the many interviews of this season that will support you to optimize your inner game so you can lead consciously at work in the world. Thanks for tuning in.   Carley Hauck 4:30   Hello, everyone. I am so excited to share with you a wonderful leader and human. Bruce Friedrich, thank you so much for being on the Stein Podcast.   Bruce Friedrich 4:43   I'm delighted to be here, Carley, thanks so much for having me.   Carley Hauck 4:46   Thank you. Well, Bruce we met last year and I have just been so impressed and inspired. I've been following your journey for a couple years but I finally, I think I just posted something about you on LinkedIn because I couldn't contain my enthusiasm anymore. And I'm just so excited to share your story and your leadership today.   So, before we go deep into your journey of conscious, inclusive leadership, how would you define conscious, inclusive leadership? And why is that important to you?   Bruce Friedrich 5:24   Well, let me start currently by thanking you for that insanely kind introduction, undeserved, but super gracious. And I'm really grateful. Conscious, inclusive leadership. I mean, it's, it feels cliche, but I really do like the concept of servant leadership. And there has been a lot written about servant leadership. And at least for me, I've mostly found it, I've mostly found servant leadership writing to really be quite good.   But the phrase basically encapsulates the concept really well. And so I'm not gonna, I think, add much color for people who are versed in it. But really recognizing that the role of leadership is to help people vocationally self-actualize. So for all of my time, or close to all of my time, running organizations or running departments, what I have tried to do is provide a space where people remember why they're doing the work they're doing.   And that's particularly easy to do at some place, like the Good Food Institute, and probably pretty easy to do, that most nonprofit organizations, you have a mission, you have a vision. Everybody who is there is already excited about the mission and the vision. And it's just taking the time to, as frequently as it doesn't get old for team members, remind people that although things can sometimes feel a bit like grind, the mission and the vision or they're helping us to charge forward.   So for GFI, radically transforming the way that food is made with all of the benefits that I imagine we'll be chatting a little bit more about. And reminding people sort of keeping people on the team and focused on that. Which is easier said than done to some degree. But I think at a nonprofit organization, not that difficult. And then the other two elements of vocational self actualization.   I really love Daniel Pink's book Drive, which is about this topic. And the other two things that he talks about. One of them is putting people into roles where they feel challenged, but not too challenged. As somebody who's spent a couple years teaching in inner city, Baltimore, through Teach for America, and studied education at Johns Hopkins, it's kind of the theme also of how education works. And how you move somebody forward. If it's too easy, you're outside the sweet spot. And if it's too hard if people throw up their hands and disengage. And I think that same concept is what you're going for, as a leader, leading a team.   And then the third element is sometimes called autonomy. Although oftentimes people get the wrong idea about vocational autonomy and think it means do whatever you want to do, which, obviously it doesn't, people are at the organization and hired into specific roles. And at least at GFI, we set objectives and key results. So everybody is responsible for the key results that they have set on an annual basis, and then we recalibrate a couple times a year. So we're checking in three times a year in total on key results. So we've sort of reframed autonomy as significant reliance on the team at the frontline team member, to be the one who figures out how the work gets done. I'm still part of a team, you know, people are counting on you, but people are also supporting you. But strong mission, strong like focus on mission and a high degree of autonomy to figure out how to get the work done. And then challenge but not to challenge and the role of the conscious inclusive leader is to create that for people to help people self actualize in their vocations.   Carley Hauck 10:03   Hmm, that's wonderful. Yeah, I love the reference to servant leadership and the focus on mission autonomy. And really focusing more on results versus, you know, checking. Did you do this? Right, you know, which I think, typically tends to be old fashioned performance reviews, but they're not really empowering, or inspiring people to bring their best.   Bruce Friedrich 10:29   Yeah, yeah, I think that's sort of the micro managerial mindset is pretty demoralizing for people. And, and I think what's like a GFII, we do have a very rigorous hiring process. And, and we treat the idea, we really want people to come to GFI with full awareness of what the organization is that they're joining. So our hiring process gives people a bit of a snapshot into that.   But we also want to make sure that once we bring people onto the team, we feel confident, once they're on-boarded and trained, we feel confident, relying on them to represent the organization and to do the work without anything that approaches or might even look like micromanagement. So we do, we go out of our way to hire phenomenally competent, and also extraordinarily kind team members. And if we get that right, which we do the vast majority of the time, that makes conscious, inclusive leadership for the people on the leadership team a lot easier to feel confident leading in that way.   Carley Hauck 11:47   Wonderful. Yeah. You're definitely looking and scanning for the right people to meet the culture. So tell our listeners more about the trajectory of GFI, the Good Food Institute, when it started, how it evolved, where it is today, what is the vision going forward?   Bruce Friedrich 12:12   Um, wow, that is a big,   Carley Hauck 12:16   It's a mouthful. Try to put it into, you know, a couple bites, if you can.   Bruce Friedrich 12:22   Yeah. So the genesis of GFI, was really looking at what the Beyond Meat folks, Ethan Brown and his team and the Impossible Foods folks, Pat Brown and his team, and at that point, Hampton Creek now, Eat Just, and this idea that we have been for decades, educating people with a view toward convincing them that they should eat less meat or no meat.   And the brainstorm of the folks in the alternative protein movement is that that endeavor will be facilitated in a colossal way, if we can give people alternatives that don't require sacrifice. So for decades, we've been trying to convince people that through the moral weight of the argument to eat less meat or no meat, and per capita meat consumption, even in developed economies, where education is the greatest, it just keeps going up.   So illustrative of that, is that even in the United States, where people best understand the external costs of meat production, per capita, meat consumption was the highest it had been in recorded history. In 2019 it went up, in 2020. I haven't seen figures for 2021. But I think the early predictions are that it will have gone up again in 2021.   Carley Hauck 13:58   I feel so outraged hearing that that's a surprise. Wow.   Bruce Friedrich 14:02   The remarkable thing about that, Carley is every, every year, in January and February, there are these articles about all of the people who are saying to pollsters that they are eating less meat, or no meat. And it's just not true, at least according to the statistics from USDA, and I think they're right. People are not good at evaluating their own behavior when they're answering questions and polls. There's the degree to which people say what their aspiration is. And it's sort of, I mean, it's similar to the vast numbers of people who if you ask them, Are you trying to lose weight? Will say yes, and yet, every single year for decades, obesity and overweight has gone up.   So even as people understand what needs to happen, to not be overweight or obese, nevertheless, they need whole new colors for the maps to look at, you know what percentage of each state is overweight or obese on and it just gets worse and worse the same thing is true on with meat. People learn more and more about the external costs and harms. But where food is concerned physiology it's the base of Maslow's hierarchy of needs, its physiology.   And for the vast majority of people, food is not something that is rational, and where ethics, or even weight loss figure in as much as people might prefer. And so at GFI, following the lead of companies like Beyond Meat and Impossible Foods and Hampton Creek, leaning into the idea that instead of working against human nature, we can work with human nature. And we can give people the precise products that they are craving, but we can make them in a way that does not have the external costs. So we can create the precise meat experience using plants. Or we can create actual animal meat by culturing the meat, instead of growing vast quantities of crops and feeding it to animals with all of the global health and biodiversity and climate and animal cruelty harms that come with the current system.   Carley Hauck 16:34   You've really honed in on the science, the policy, the research around these two distinct subjects in when we think about eating healthier, plant based, or the cultivation of clean meat, we could say or cultivated meat. And I know that there are lots of resources and education on the Good Food Institute around this.   But I feel curious, you know, for you, your evolution, why does this matter so much to you? I mean, it's evident, you know, to me, but I'd love to hear so you can share with the listeners because, you know, again, there's an ethical, there's a conscious, deeper internal motivation that is driving you that not everybody has. And I'd love it if you could spark that in everyone.   Bruce Friedrich 17:31   Well, I mean for me, for me, it does go all the way back to my confirmation classes in the mid 1980s. And reading Matthew 25, which is for me, it has to do with Catholicism, but I think you can put it into a context for any faith or no faith, like what does it mean to be an ethical human being in the world. And in a world where hundreds of millions of people are living a nutritional deficit, hundreds of millions of people, their caloric intake is not sustaining basic bodily function to the degree that 10s of millions of people die every year from nutrition deficit related causes.   That was the thing that was motivating for me and starting GFI, the sort of foundational question was, how do we feed close to 10 billion people without burning the planet to a crisp. And if we're going to add another couple billion people by 2050, and we're already living in a world where somewhere on the order of 700 million people are living in extreme poverty, we need a system that where that doesn't require that the vast majority of calories that are created by our farm system are given to farm animals.   So the most efficient animal at turning crops into meat is the chicken. And according to the World Resources Institute, it takes nine calories of crops to get one calorie back out in the form of chicken meat. That's literally 800% food waste. So for all of your listeners who are concerned about food waste, which I'm guessing is 100% of them. We are rightly outraged at the fact that something like 40% of all food that's produced is wasted.   But the simple biological fact is if you feed eight calories to a chicken, nine calories to check to get one one calorie back out, you've wasted eight of those calories you've went to 800% food waste just in the nature of what the production system looks like. With cattle, it's 4,000% food waste 40 calories and to get one calorie back out in a world where hundreds of millions of people are living in extreme poverty. And that is just morally outrageous. And then you factor in climate change.   Carley Hauck 19:55   And we're running out of water because we're in a drought. When we think about, for example, you mentioned the chicken, you know, eggs, and how much water it requires to, again, feed the chickens to be able to give them the feed, and then all the water loss as well. And you've mentioned Hampton Creek now, Eat Just, Josh Tetrick is a friend. And he's one of the leaders that I highlighted in my recent book. And so I talked to Josh many, many times really understanding his motivation, the journey of Just and how they've gotten to where they are, but you know, the product that they had been able to bring to market and distribute in a much bigger way is the just ag and they're also number ginning on the cultivated meatspace as well, just to add that in.   Bruce Friedrich 20:47   Yeah, the United Nations released a 408 page report titled Livestock's Long Shadow. And they said, the inefficiency involved in growing crops to feed them to animals so that we can eat animals, you know, further to what you just said, if it takes nine calories into a chicken to get one calorie back out, that's nine times the water, nine times the herbicides and pesticides, nine times the land.   And then for cattle, it's 40 times for pork, it's somewhere on the order of 13 to 15 times, for eggs or dairy, it's four to six times, that is just vast amounts of waste. And the UN report, they said, whatever environmental issue you're looking at, from the smallest and most local to the largest and most global, the inefficiency of producing animal foods is one of the top three causes.   So shifting to making meat from plants, turning the meat directly into plants, or cultivating meat directly from cells, where you don't waste the vast majority of the calories fed to the animal on simply allowing the animal to exist or turning it into bones, or feathers or other bits of the animal that we don't eat. It's just a far more efficient process across all of the environment.   And it also I mean, just two things to toss out quickly. One of them is antibiotic resistance, more than 70% of all antibiotics produced by the pharmaceutical industry globally are fed to farm animals. And that is leading to antibiotic resistance, which could lead to the end of modern medicine. No antibiotics are required for plant based or cultivated meat, so it takes the risk of your food causing antibiotic resistance from huge to zero.   Carley Hauck 22:40   Let's talk about, for people that I'm sure you know, I'm sure are aware but why are they needing to feed antibiotics to all these animals? I mean, you and I know, but could you just lay it out?   Bruce Friedrich 22:51   Um, it Yeah, it's two things. The first one is they discovered decades ago, if you feed antibiotics to farm animals for reasons that veterinarians still don't understand, the animals will convert food into meat significantly more quickly.   And then they also discovered that factory farms are viable if you use prophylactic antibiotics. So you couldn't cram 50,000 chickens into a shed without colossal death losses, if you were not drugging the animals up prophylactically. So it's not that they're using antibiotics to treat sick animals, it's that they're using antibiotics to allow animals to live in intensive conditions that would otherwise kill vast numbers of them, and make the factory farming system less profitable.   So it's kind of a dual benefit. And it's interesting, the number of times the pharmaceutical and industrial farming industry in the United States has gotten sort of another bite at the apple where FDA will say, okay, they're going to voluntarily not use antibiotics for growth promotion anymore. And front page news and the New York Times, The Wall Street Journal, The Washington Post, you know, victory on antibiotics and farm animals. And yet, year after year, since that announcement, maybe eight or 10 years ago, antibiotic use has actually gone up. Just the prescriptions no longer say that it's for growth promotion, they say it's to prophylactically keep the animals alive. And oh, hey, it also causes them to grow more quickly. Who knew? It's really sort of a remarkable example of the degree to which the agencies that are supposed to be regulating these industries, all that aren't.   Carley Hauck 24:54   Well, thank you for laying all of that out for our listeners. So I know I asked you a very big question. And I'm tracking our conversation. So you know, we started off with your deeper motivation, of wanting to be more ethical, more conscious, maybe coming more from your early days, probably as a child, learning more about Catholicism, but also then seeing the total inefficiency of how are we going to feed all of these people with our limited resources, and with our ecosystem already under so much duress, and on top of that, this inhumane way of, you know, nourishing our bodies through cruelty towards the animals when it's not necessary.   And so going back to the Good Food Institute, there's been a real focus on science and industry and policy around plant based products, but also around the science and development of cultivated meat. And I feel curious if you could share a little bit more about the science of cultivated meat, because you've already talked a bit about, you know, slaughter houses, so to speak, and livestock farms. And I think there's a lot of information that is not clear around cultivated meat and why that would be such a better option.   Bruce Friedrich 26:26   Yeah, absolutely. And one thing just to say about GFI. And I guess, sort of this background for this conversation, on the GFI website, which is just GFI dot org is pretty much Wikipedia, plus, you know, Wikipedia with like scientific curation, on alternative proteins. So if you go there.   Carley Hauck 26:48   Yes, it's fabulous. And we're gonna leave a link in the show notes. I know, the website's incredible.   Bruce Friedrich 26:53   Thank you. And yes, if anybody would like a deeper dive into cultivated meat production, you can go there, you can get there either through in the top nav, upper left, clicking on cultivated, or if you want a deep dive into the science, one, row down, click on science, and that will. So there's sort of two ways to get there, depending on whether you're more interested in cultivated meat as your primary interest or the science of creating meat, without live animals as your primary motivation.   But until GFI existed, nobody had plotted out the technological readiness of any of these technologies. So you had people like Ethan and Pat focused on creating meat from plants. Or you had, well, nobody really other than Uma Valetti, the point at which GFI started, it was the only company that had been founded. And he had just been accepted into the Indy Bio, into the Indy Bio Accelerator at roughly, well, actually, the exact same month that GFI started that I started working on GFI. So we sort of grew up together, which was fun.   But with all of these companies, nobody had, it was I have an idea. And then I have a company, I have an idea. And then I have a company, and nobody had taken a step back and said what is the technological readiness of the idea of thorough biomimicry of meat with plants? What is the technological readiness of cultivating meat from cells? In other words, cross applying therapeutics technologies over to the food space? What are the critical technology elements? What are the areas that are clear? What are the areas that are super unclear? Where should we be applying our scientific inquisitivity and really answering these questions and publishing peer review articles and doing research.   So GFI, probably the plurality of GFI team members across all of our offices around the world are scientists and it's basically attempting to open source the science in a way that will be helpful to these entire industries as well as the basic science that we're trying to generate more and more of on university campuses.   And the thing that's better on both the the cultivated meat side and the plant based meat side and in the case of cultivated meat, it's basically just like you can take a seed or a cutting from a plant and bathe the seed in nutrients, put it in hospitable soil and cause the seed to grow into a plant. You can do the same thing with cells from a chicken or a pig or a cow or a salmon where you bathe the cells in nutrients and the cells multiply and grow and become actual chicken meat. or pork meat or salmon, meat, or whatever else but without the need for a live animal.   And we've been doing that for quite a while in therapeutics, doing tissue engineering. And obviously, therapeutics is going to be a much more expensive endeavor, it's going to require medical grade ingredients. So the trick is to figure out how do you cross-apply what we already know to food. And it has all of the benefits we were just chatting about. There's no live animals, so there's no cruelty to animals, there's no need for antibiotics, there's no possibility of increasing pandemic risk. There is a fraction of the climate change, as well as a fraction of the land use required. And then all of the environmental benefits that we were talking about just a minute ago.   Carley Hauck 30:56   Wonderful, well, thank you for sharing that. And we're seeing new products, you know, in all of these pretty much standard meats, you know, we're seeing products that are either cultivated or plant based in the seafood space, in the beef space, in the egg space. We already talked about Just, I'm in San Diego today. And a company that I've been following, and I'm feeling very excited about is BlueNalu. And they're based here.   I also know that on your website, you have created a partnership with the World Sustainability Organization to start to certify plant based seafood products under the Friend of the Sea certification program so that people know that this is not, you know, harming the planet. Could you share a little bit more about that, too? That's very exciting.   Bruce Friedrich 31:50   Yeah, thank you. We're, I mean, one of the things that we're really working hard to do is frame plant based and cultivated meat, as meat. So just like your phone, that probably most people listening, have a phone in their pocket or within reach, and it's your cell phone. 25 years ago, very few people were using phones that didn't have cords, and it's still a phone. 25 years ago, there was no camera phone that was invented I think 21 years ago in South Korea or Japan. And nevertheless, your camera is still a camera, even though it doesn't have analog film.   So when we think about seafood in the case of the relationships that we're building with sustainable seafood certifiers, but also with terrestrial animals, this is not an alternative to meat. This is an alternative way of making meat. So what Impossible Foods and Beyond Meat are doing is making meat but doing it from plants because meat is the experience of meat. It's not the production process of getting there. And similarly cultivated meat is meat and plant based and cultivated seafood are seafood.   So in talking with the sustainable seafood certifiers about using their sustainable seafood certification on behalf of companies like BlueNalu. They're in San Diego, and then also companies like Good Catch and other plant based seafood companies. We think it is critically important to help consumers in the world recognize that this is the same product they love, just produced in a way that doesn't have all the harms.   Carley Hauck 33:50   Mm hmm. Wonderful. Well, and when we think about climate change, I mean, protecting and saving our oceans is so important because if we don't have our oceans, like we're 70% water. I feel like there's such a need to really have people start to transition and shift away from seafood and I believe in 2020 Seaspiracy, the documentary that was put out by Netflix was one of the most watched documentaries.   So again, you know, more people are becoming more educated about the underbelly, the dark underbelly of the seafood industry and the havoc that that's causing, but as we started the podcast interview with it's still interesting that these patterns continue to repeat themselves, even when there's education and for me who studies systems and behavior change and, you know, bring a lot of different tools and learning pathways to support leaders and organizations to shift. It takes a lot for people to change their behaviors. And I find there often has to be, you know, something really personal that impacts or affects them or a lot of suffering, unfortunately. And I just see, you know, if we don't make these shifts, and I imagine you agree with me, there's just gonna be so much suffering that we could avoid right now.   Bruce Friedrich 35:22   Yeah, and I mean, one of the things that we point out at GFI is across the issues, that these better ways of promoting meet, address. The people who are most adversely impacted are the people who are already suffering the most. So the people who are most adversely impacted by climate change, in addition to being the people who did the least to contribute to it, are the most vulnerable human populations.   Similarly COVID-19 sent more than 100 million people into extreme poverty. None of those people were in developed economies, they were all in developing economies, lots of them in rural India, or Sub Saharan Africa. The same thing is true of the end of working antibiotics, which is the end of modern medicine that's going to most adversely impact people who can least afford medical care and don't have access to the medical care that you and I and probably 100% of your listeners have access to.   And that doesn't even get into animals, billions of animals whose lives are categorized by just unmitigated misery throughout their entire lives. And so, so alternative proteins, correct for all of those harms. They don't, it's worth noting, solve for every harm and injustice across the entire food system chain. But they do solve for a lot of things that are worth solving for, as we have we, as we've been chatting about. So it's not a radical restructuring of the entire system. But certainly shifting from the way that meat has been produced for the last 12,000 years, to a way of producing meat that doesn't cause all of these harms. It's pretty spectacular.   Carley Hauck 37:28   I agree. And so going back to the wide reaching arms that the Good Food Institute has, you started in the US, but as we were talking about before we started the recording, you're in Singapore and Europe, Brazil, you have expansion happening in Japan and South Korea. And there's areas that you're focusing on in science and industry and policy in education, and solutions. What is the vision with all these incredible locations and people coming together? I'd love to hear.   Bruce Friedrich 38:09   Thanks, Carley. Yeah, so GFI right now, it's kind of a network of NGOs. So we have about 140 Full time Team members 75 of them in the US, 65 of them across our five affiliates in India, Israel, Brazil, Asia Pacific, as you said, out of Singapore, and then Europe, we have offices in Brussels and in London, on and the focus is really, to sort of the organizational battle cry, is to get governments to fund alternative protein open access research, and to incentivize private sector activity in the same way and for the same reasons that governments are doing that on climate change mitigation, and biodiversity.   So 190-something I think governments have signed to the Paris agreement to keep climate change, hopefully under 1.5 degrees Celsius, but definitely under 2.0. That is a literal and scientific impossibility, unless meat consumption goes down. And alternative proteins are probably the only way that we are going to cause conventional meat consumption to go down. UN is predicting 70 to 100% more meat production by 2050. So alternative proteins, making meat from plants, cultivating it from cells is the only food and ag solution to climate change mitigation, that analogizes to renewable energy and electrification of transport.   Carley Hauck 39:53   I want to just pause us there for a minute. That was, that was big. I just want everyone to listen to that. digest it. The only way. Okay, first, please keep going. Thank you.   Bruce Friedrich 40:05   Yeah, no, I appreciate that. Currently, we have been trying to convince people to eat less meat, as I said earlier for 50 plus years. And yet per capita meat consumption just keeps going up.   Carley Hauck 40:20   That's what's going on inside of me, Okay, keep going, I'm sorry.   Bruce Friedrich 40:22   Most of the 70 to 100% meat that's going to be produced by 2050 is happening in developing economies, where we are least likely to use behavior change, to convince people to eat less. But just like the goal of renewable energy is not to go around the world and say, consume less energy, especially in developing economies that would be incredibly inequitable, and immoral.   The goal is to say, yes, we're, you know, we're going to consume, we're not going to try to convince people not to consume, that would be a losing battle. But we can make consumption significantly less harmful by using renewable energy, that decarbonizes the economy. Same basic thing with electric vehicles, we're not going to convince people in developing economies that they should, you know, drive less, they're already driving less than us, we're not going to go in there and say, Yes, we, you know, drive a bazillion miles a year. And you don't get to because of climate change. Both here and there we say, let's use electric vehicles and decarbonize transportation.   So this is the same thing with meat. Let's decarbonize me, let's eliminate methane production from ruminant digestion. Let's eliminate nitrous oxide production from manure decomposition, let's slash co2 production from all of the extra stages of production that are unnecessary. If you shift to plant based uncultivated, let's free up vast quantities of land that can be used for bio sequestration as part of a comprehensive or curation.   And so yeah, the idea of alternative proteins and sort of the GFI global battle cry is to help governments and the NGO community that's focused on climate to integrate alternative proteins as their primary and most tractable food and ag solution to climate change. Right now, there's almost nothing happening on food and ag and Bill Gates in February when he launched this, how to avoid a climate disaster book he was saying until alternative proteins, he was scratching his head on food and ag, because they couldn't come up with anything that analogized to renewable energy, they couldn't come up with anything other than programs that require vast government oversight, or require vast amounts of individual behavior change. And both of those things are not tenable. Alternative proteins, this is the one solution that allows us to address the literally 1/3 of climate change that's attributable to food and agriculture. It's absolutely essential.   Carley Hauck 43:06   I believe Bill Gates is an investor in Memphis meats as well, but I think he's an investor in a few other cultivated and plant based meat companies. So he clearly believes in it as the solution part of the solution.   Bruce Friedrich 43:19   Yeah, in his book, it's the one thing he's enthusiastic about on the on the food and ag side and GFI actually worked with so Breakthrough Energy ventures, his his climate venture fund, spun off into Breakthrough Energy, which is an NGO, and GFI worked with them on their policy proposals around this, and, and on food and ag, the one thing they're calling for governments to do is exactly what we're calling for governments to do, which is fund Open Access science and incentivize private sector activity in this area.   Carley Hauck 43:52   Well, wonderful, well, in order to have people shift to eating a different way, and therefore changing the food system, it sounds like we need to have more really wonderful products, going to market that people can buy, more education, but then also shifts in the greater system with policy and industry. Would you summarize that as kind of the two pathways or is there another way?   Bruce Friedrich 44:19   Yes, I mean, so GFI, as you rightly noted, we focus on science because we need to build the scientific ecosystem and then the science feeds into policy and industry. So GFI's three programmatic areas are science policy, and industry. And on the industry front, we do think we've had a lot of luck working with the really big food and meat companies, which is probably the thing we've been most pleasantly surprised by is the openness of the world's largest to accompany all of the world's largest meat food companies appear to be really open to this new, better way of making meat and all of them are moving in this direction. And that we think are laudable and super encouraging.   Carley Hauck 45:13   Can you name a couple of them?   Bruce Friedrich 45:15   Oh, the largest meat company in the world is JBS, they just put $100 million into cultivated meat. And they have launched their entire plant based meat lines in both Brazil, where they are predominantly based. And in the US, where JBS US is certainly in the top three US based meat companies. But JBS globally is number one, Nestle similarly largest food company in the world is, is we're seeing similar activity on both the plant based and the cultivated meat side. So all of them or all of them are moving in this direction in ways that we think are super encouraging.   Carley Hauck 52:52   That's wonderful. And then we have these, you know, smaller startups that have wonderful products. And one of our friends, Curt Albright, has several portfolio companies. There's also you know, this, which has really supported a lot of incredible products to market and distributing them far and wide. So it is happening, and there's a lot of food tech entrepreneurs.   And then the system, you know, changing, changing the system, where do you feel inspired, that the systems are changing. And I'll also just name an area that I felt really inspired by earlier in the year. And we're only on January 14 today. But California, which is a huge state in the United States, has now created a new law for composting, which is fabulous when we think about the mitigation of climate change and soil regeneration. And that is a system that I've been wanting to shift for a long time. So I'm hoping that other states will follow that lead. So I use as an example of are there other systems that you're seeing shift that can support more of this, of this greater change happening within the food system?   Bruce Friedrich 47:13   Yeah, I mean, the thing that's most exciting to me about a shift to alternative proteins is the global potential. So GFI is not in Singapore or Israel, because we are focused on what people are eating in Singapore and Israel. And similarly, we're not opening in South Korea in Japan this year, with a focus on what people are eating in Korea, South Korea or Japan.   The science that happens in Singapore or Israel can take over nationally, this is, you know, back to the idea of analogizing to renewable energy and electric vehicles. The advances in one country have positive global impact because science is global. So, um, something like USDA, putting $10 million into a consortium of half a dozen universities led out of Tufts and Virginia Tech, focused on cultivated meat strikes us as a colossally good sign. Something like the National Food strategy in the UK, recommending 125 million pounds, about $180 million in private sector support for alternative proteins. And that's on the back of even more encouraging stuff that's happening in places like Singapore and Israel. And we're optimistic about governments in Japan and South Korea, basically creating something like the space race, but focused on food.   And we see the systems changing, and you're seeing it with more and more scientists, you're seeing more and more governments taking this seriously. And all of the world since we were just talking about all of the world's biggest food and meat companies, recognizing that this could very well be the future of how meat is made, and wanting to be out in front of it. So it's systems change of a system that, you know, meat production has been done basically the same way for more than 10,000 years, and looking at shifting that to a new and better and less harmful way.   Carley Hauck 49:22   Wonderful. Well, I know that there are lots of resources, we've talked a lot about some of the options from the Good Food Institute. I also feel curious if you might point our listeners to conferences, to maybe a book that you would really recommend if they're, if they're still kind of on the verge of shifting, they want to eat more plant based. They want to, you know, be more vegan in their lifestyle. I mean, all the information is out there. Hopefully this interview is inspiring more of that bigger step forward, but it's always great to leave resources are tips, and I'd love to hear your thoughts.   Bruce Friedrich 50:04   Well, I would encourage people to go to gfi.org/newsletters and see which of the GFI newsletters are of interest to you. We do also have gfi.org/community. We have monthly, two different monthly webinars. One of them is the business of alternative proteins. And the other is the science of alternative proteins for people who are interested. And if you sign up for our newsletter, we tag all of the conferences and events that are happening in alternative proteins, whether they're GFI events, and we have, as noted, at least 24 a year. And then we have lots of focused events on the various reports that we are publishing as well. And then we fund a lot of science. So we'll have events with the scientists that were funding and that sort of thing. And all of the upcoming conferences. My favorite conference is probably the Future of Food Tech conference, which happens in March in the Bay Area. And then June in New York City. And October, early October, in London, although that is pretty entrepreneurial focused. GFI has for the last number of years had our annual good food conference. But I think we probably are not going to do that this year. So that we can lean in to a lot more sort of one off focused webinars, and people can find out about all of those by signing up for one or more of our newsletters.   Carley Hauck 5139   Wonderful. Well, this has been a fabulous conversation, I feel like I could talk to you for hours. I always learn a lot in these interviews. And if there is, you know, anything else that you'd love to share, I'd love to give you the floor.   Bruce Friedrich 51:57   That's very kind of you, Carley. Thank you. I mean, I guess the main thing is, for people who are listening really think about where you can plug in. So alternative proteins, we are working very, very hard to make alternative proteins the way that meat, dairy, eggs are created for climate mitigation, to stop biodiversity loss, to keep antibiotics working to prevent the next pandemic to address cruelty to animals. This is a vocational way to spend your life that it's really worth, the time and the effort and super satisfying. So just challenge people to think about how they can plug in.   And also just to note that GFI is pretty much always hiring. So we're about 140 people now and we'll be north of 200 by the end of 2022. So feel free to check out options at gfi.org/careers. And again, if you sign up for one of the newsletters, you'll find out about new openings as they come up.   Carley Hauck 53:01   Wonderful, thank you. And I also wanted to just give a little light, there was a podcast that I did last year with our friend Curt Albright and we talk more about the future of food and we talk about some of the portfolio companies and products that he is supporting. So for folks that are curious about all the amazing products that they could try, there's a lot of links in the show notes and we talk about them also on the interview.   But I would also say if you're living in an area where you don't see your favorite product for example in your Whole Foods or your natural you know food grocery store, ask for it it's so important to ask and ask repeatedly if they still don't get it in the store because you are the customer and companies and especially health food stores are going to listen to the customer.   So for example I was living in Asheville, North Carolina, or outside of Asheville, North Carolina and they did not have Good Catch. And I asked for it again and again. And they then brought it in and I think I probably wasn't the only one but if I was then it worked. And you know sometimes you just have to look through the aisles a little bit more.   What I wish would happen, I'm just gonna put it out there, is that the alternative based seafood and other products we're not at the very bottom of the aisle where nobody can see it or it's like there's cobwebs all over it. I noticed that tends to be where they stick it but it's at the very top or it's at eye level. Hello stores, let's put this in clear view.   Bruce Friedrich 54:43   That's super nice. You had also asked about it. Yeah, definitely the power of one person to make a positive difference and obviously, you know that that makes those products available for all shoppers at that grocery store which is just so great.   There's one book that people might really quite enjoy, Clean Meat by Paul Shapiro, with a foreword from Yuval Harari, the author of Sapiens. It's really a fun, interesting look at especially the early days of the move toward cultivated meat. And folks can find that at cleanmeat.com online.   Carley Hauck 55:23 Great. Bruce, thank you so much. Thank you for leading and showing up every day the way that you do. I know that you have got a huge mission. And you're just serving in such an incredible way again, so delighted to have this conversation. Thank you.   Bruce Friedrich 55:40   Right back at you, Carley, thank you so much for focusing so much attention in this space. And thanks for your podcast and everything you're doing to make a more just food system really honored honor to spend this time with you,   Carley Hauck 55:52   Bruce, this was worth the wait. I'm so glad that we were able to have you as the first guest in 2022. It was meant to be thank you for your light, your service, your leadership, and I am deeply grateful for you.   If you want to get in touch with Bruce or the Good Food Institute, the links are in the show notes. Please check out the incredible resources available there. The SHINE podcast has been self sponsored since May 2019. It is freely offered from my heartfelt desire to be in service in support of a workplace in a world that works for everyone and is living in greater harmony with the Earth, from conscious inclusive leadership and socially responsible business practice.   I would love and appreciate your support. To continue to ignite calls to action and interview wonderful leaders like Bruce and bring science and tips. Please feel free, if you feel motivated to support me by going to my Patreon page, which is patreon.com/carleyhauck. The link is in the show notes. Your generosity helps so much.   If you enjoyed this episode, please share it with friends, family or colleagues. We're all in this together. If you want to be alerted as to the next SHINE podcast, please go over to your favorite podcast carrier and hit the subscribe button or you can also sign up for my free newsletter at leadfromlight.com and you will be alerted to new offerings, podcasts and resources.   If you have questions, comments or topics you would like me to address in the podcast please email me at support at carleyhauck.com. Thank you for tuning in. We have so many wonderful interviews for season six. Until we meet again be the light and shine the light.  

What kinds of leadership qualities and new behaviors do you want to activate and/or upskill, this year? Welcome to the first episode of season six of the SHINE podcast. This season is going to focus on topics related to optimizing how we live, work, and play with science, tips, and also ideas on how we can start to design a workplace culture and world that is being mindful of our consumption, our energy leaks, and optimizing for well being of ourselves, our co workers, our communities, and the planet. To start the season off, I will be speaking about the important topic of How to most effectively upskill in 2022. This podcast interview is full of great science and action steps that you can take around four areas. 1) What is the science of habits? 2) How can we actually make new patterns and habits more effectively, and let go of the ones that are self destructive? 3) A program that you can apply in your life to help you to shift habits and create new healthy ones. 4) I will share with you the new habits program that I'm currently doing, how I'm shifting, and what I'm learning. Finally I will also give you an opportunity to identify how you want to optimize in 2022. This one will bring you back to the essential foundations of optimizing our well being so we can bring our best selves to work and life. Thank you for joining me as we explore the skills that will support trust, empathy, and collaboration as we move into this new year.   SHINE Links:   Book Carley for Speaking — https://carleyhauck.com/speaking Leading from Wholeness Learning & Development — https://carleyhauck.com/learning-and-development Executive Coaching with Carley — https://carleyhauck.com/executive-coaching Contact Carley — https://carleyhauck.com/contact   Mindful Magazine Top Books to Read in 2022 — https://www.mindful.org/14-books-and-podcasts-to-embrace-the-new-year/   Well Being Resources:   Carley's Book — https://carleyhauck.com/shinebook Inner Game Meditations — https://carleyhauck.com/meditations Doterra — https://www.doterra.com/US/en/site/carleyhauck 4 Sigmatic — 15% Discount code Shine — https://us.foursigmatic.com/?rfsn=4405553.d15cc7&discount=SHINE   Social:   LinkedIn — https://www.linkedin.com/in/carley-hauck/ IG — https://www.instagram.com/carley.hauck/ Website — https://www.carleyhauck.com Newsletter — https://www.leadfromlight.com   Website Page — https://carleyhauck.com/podcast Carley's Patreon Page — https://www.patreon.com/carleyhauck   The Imperfect Shownotes   0:01 Carley Hauck   Hi, welcome to the SHINE podcast. My name is Carley Hauck and I am your host. This is season six of the podcast. We are at the very beginning of 2022. And I can feel this is going to be a year full of complexity, but the shifts, and the changes are happening and they're moving in the right direction. And I feel optimistic and inspired at what we can build together.   And that's really why this podcast came about over two years ago. It is on the intersection of the application of conscious inclusive leadership, the recipe for high performing teams and awareness practices that you can cultivate to be the kind of leader our world needs now. And when I say the word leader, that doesn't mean that you have to be given a leadership title. We all, in my opinion, need to be leaders. Now, the way that we lead ourselves, the way that we lead our families, our communities, or workplaces. It's time to create a world that works for everyone, and is living in greater harmony with the planet.   And so those of you that are joining for the first time, welcome. Each season has a different focus. And this season is going to focus on topics and interviews related to optimizing how we live, work and play. As always, I'll bring in a lot of science because I'm a nerd, there will be really applicable tips. And you're going to get a chance to listen to some incredible thought leaders, game changers, business leaders, spiritual teachers, on how we can design a workplace culture and world that is being mindful of our consumption, our energy leaks, and optimizing for the well being of ourselves, our co-workers, our communities, and the planet. Because guess what, y'all, it's all connected.   So to start the season off, I am going to be the interview for our first topic. I would like to share about how to effectively upskill in 2022. One of the things that I was saying a lot in 2021, near the end of the year to colleagues, friends, family, to my coach was, ‘I am upskilling this' or ‘I'm upskilling that'. And I've learned that by saying things aloud or repeating them silently in my mind, over and over, I actually start to create a neural pattern and habit, new circuits in my mind that are going to activate me actually doing that behavior.   So based on my research background in neuroscience, and being a longtime meditator, I've been meditating since I was 19 years old, I understand, personally and professionally, how much control our thought processes and our narratives have on our behaviors, and thus our habits. So I'm going to break down what a habit what upskilling is. But before I get there, I want to just share one more piece.   The truth is that I was getting ready to upskill. But I wasn't quite there yet. And there is a well researched and documented framework about the continuum of change. It's called the transtheoretical stages of change model and it was developed by Dr. James Prochaska, a professor of psychology, who specialized in the study of the dynamics of change, and he found five stages of successful behavior. Number one, pre contemplation. So what that means is like it's really not even your conscious awareness. It's way back in the unconscious of your wanting to make a change or shift a pattern of some sort.   Number two contemplation, okay, now it's conscious, you're starting to think about it, oh, maybe I should, you know, eat more vegetables, or maybe I should not get so triggered around my mother in law, whatever it is.   Number three, you're in preparation. So that's actually where I was. I was in the preparation mode. I was talking about it. I was researching the behaviors, the patterns I wanted to change, but I was about a month away. Maybe a little more from actually going into stage four which is action. You're doing it, you're doing it, you know, daily, regularly got a groove going.   And ultimately, if you keep doing that action again and again and again, and I'm going to talk about how long it actually takes to create a habit, then you eventually come into maintenance where it's automatic, you don't really even have to think about it. It's part of what you do, right.   Carley Hauck 5:30   So I was in preparation mode. And the reason that I know this is because now I'm in action mode. I wasn't ready to carve out the time to make the changes necessary. And so preparation mode can last a month, two months. And it's often a time when you're talking about what you want to change, you're may be getting research, you're taking in the perspectives of other people.   And so in my personal and professional experience, you need to not only have the right mindset, the motivation intrinsically, but also to create enough space internally. And what I mean by internally is, like, you know, do I actually have enough space to take something else on? Or is my mind, is my attention, you know, too distracted? And then externally, have I made enough space in my life to support the new pattern, the new habits that I want to actually have last?   So at the beginning of a new year, like we are right now, there's often more motivation. One, there's queues and their signs everywhere, right? Happy New Year. What are you doing for the new year? What new habits are you going to be engaging in. And it's not like it's a whole new year. I mean, it is with numbers. But it's more that it's giving us a chance to start over to begin again, to start fresh.   And there is a sense of inspiration in that, you know, anything's possible in a new year. But I'd also love to encourage us that we can actually start over in any moment, any moment that we were impatient, or that we ate the wrong food. And then we recognize we have awareness that we did that. We don't have to be really hard on ourselves. But we can say, oops, alright, starting over right now. And I feel like that's a more gentle way of approaching new behaviors and patterns.   In this solo podcast, I will share some best practices, and tips on habits and upskilling for 2022. This is coming from my years of research on the subject, from supporting individuals, teams and organizations in my role as a leadership and organizational development consultant, as an executive coach, and from my many years of teaching on behavior change at Stanford, and with UC Berkeley's Haas School of Business, this podcast interview is full of great science and actions that you can take around four areas. What is the science of habits? How can we actually make new patterns and habits more effectively, and let go of the ones that are self destructive? I'm going to share a program that you can apply in your life to help you to shift habits, create new ones, I'm going to share with you the program that I'm currently doing and how I'm shifting and what I'm learning. And then I'm also going to give you an opportunity to identify how you want to optimize? What kinds of leadership qualities and new behaviors do you want to really ignite this year?   And when I think about the essential leadership qualities for this new world that we're designing, we're creating, what comes to me is trust, empathy, and collaboration. Those are really important ones. And I'm going to share with you how you can develop those too.   Alright, you ready? Here we go.   Carley Hauck 9:45   So number one, the science. So what is a habit?   A habit is a repeated thought, behavior or pattern. We may be conscious of or we may be unconscious of neuroplasticity is the brain's amazing capacity to change and adapt. In other words, our brain is malleable. It underlies forming new pathways under which some new habits are likely to occur and others are less likely to occur. It refers to the physiological changes in the brain that happen as a result of our interactions with our environment.   So, there may be a habit that you're pretty unconscious of that you keep doing over and over again, which is triggered by some situation in your environment. And what's so interesting is that from the time the brain begins to develop in utero, until the day that we die, the connections among the cells in our brains reorganize in response to our changing needs. We're constantly adapting, as we've seen, in this very interesting, almost two years since we've been in this worldwide kerfuffle, I'd like to call it, pandemic, we are adapting quickly. This is a result of neuroplasticity in the brain. This is a dynamic process that allows us to learn from and adapt to different experiences.   So how long does it take to create a habit? Well, a lot of literature and programs out there say 21 days, but that's actually not exactly true. There's a lot of variability. It might take one person 18 days, and it might take another person 200 days, and it really depends on the resistance, that you may have the situation that's happening, your proclivity to certain weaknesses, strengths, you know, some things are easier for us to create habits around other things are more challenging.   Do you remember when I shared I was in preparation mode for upskilling? Yeah, I wasn't ready to really create the time. Because 2021 was a huge year in my life. It was launching my very first book. And in a pandemic, which brings a whole other set of challenges, fatigue and complexities to an already arduous task of launching a book. So at the beginning of 2021, it was all hands on deck around my book. And after eight months, of launching, of speaking, of podcast, interviews, of social media, of so many things, I felt emotionally and physically exhausted.   And I was undergoing too much limbic friction, which is the energy needed to engage in a new habit to actually really start something new. Limbic friction is also a part of the emotional brain, the emotional brain tends to be in the limbic system that senses the resistance, anxiety, lack of motivation, or fatigue related to building any habit. There requires a varying degree of activation energy to overcome limbic friction and build a habit. And I just didn't have it, understandably so. So now that I have recovered some, I am more able and ready for upskilling. And we all have varying levels of limbic friction about certain tasks, and not around others.   So for example, I've been practicing yoga and meditation for over 20 years. It is one of the very first things I do when I wake up in the morning. I look forward to it. And I don't have any limbic friction. It's automatic. But upskilling a new technical skill, for example, that has some limbic friction.   So as you're listening to me, what behaviors do you notice in your life? Maybe just pick one or two that has more limbic friction, or less. So I've been using the word upskilling. A lot. It's become pretty trendy in the last several months. But what it means is that we're constantly learning more things inside our industry, or even outside of it. It can pertain to engaging and learning and development courses at work, listening to wonderful podcasts like this one, reading a new book, taking a course that offers a certification, or could even be conducting informational interviews.   So, number two, let's talk about a program that you can engage in that will support you to be more effective at upskilling and habit formation in 2022. In order to be successful with any new patterns or behaviors, you want to make sure that you're working and learning within the natural rhythms of your brain and body hormones, that will make it more likely that you will be able to engage and thus sustain these new patterns and habits.   So what do I mean by that? Science has found that in the first zero to eight hours after waking your brain and body are more action and focus oriented, that means that you can more easily overcome things with high limbic friction. So since most of us are going to bed, usually around 10, maybe plus or minus an hour or two, and waking up around 7am plus or minus an hour or two, you can imagine that the first eight hours are going to be the morning till late afternoon, when you're going to be most effective at new behaviors, tasks, anything that's going to take more energy concentration in the nine to 15 hours after waking. Later afternoons, maybe it's four or five, your serotonin becomes higher. And it's important for you to keep stress levels lower. And to engage in habits that don't require a lot of limbic overrides, because you're just not going to have as much energy.   In other words, you want to have more behaviors that require more energy attention focus earlier and the first eight hours of your day. And then less of those as the day progresses.   Carley Hauck 17:26   A test of whether you've truly formed a habit is when you can perform that habit or behavior at any point in the day without thinking about it too much. So you know, maybe your goal is to exercise in the morning. But if it's really a habit, then you find a way to exercise wherever you can put it in, right, you're waiting for your daughter, your partner, your friend, and you find you have 30 minutes and you keep an extra pair of shoes in your car and you go for a walk. The goal of any habit is automaticity circuits perform automatically without you thinking about it.   So another thing that's been helpful, and has been found in the scientific literature around habits is that visualization helps to develop habits. If you can hold in your mind a sequence of things that need to happen for an outcome to occur, like following a recipe. This will help you to engage in that new behavior or habit, you want to visualize the series of steps needed. And really think about each step it takes.   A really wonderful tip is to visualize the series of steps needed to adopt a specific habit, or maybe even to push through something where you have some limbic resistance. So for example, this morning, I engaged in my spiritual practice, like I do in the morning. And you'll hear more about what that entails as I talk to you about some of the habits that I'm forming later in this interview. But then I knew that I had some work that I needed to get done. And one of them being finishing the outline so that I could record this podcast. So I visualized the steps from okay, this is what I'm going to do, this is what I'm going to do next, and then this and then this and then this and then I was able to just move right into performing the task.   The science showcases that a part of the brain called the basal ganglia, which is involved in the action or the doing and inaction is the not doing of certain things that actually gets activated when we put tasks with other tasks. It's also kind of called a task bracketing. So it actually sets a neural imprint in your brain that a certain thing has to take place. And then another thing takes place. Circuits in our brain are devoted to framing events just before and just after the habit.   Another way to support effective habit formation is to reward yourself after you have completed that habit. You may identify the reward of ‘I will do this after the task is completed', right? This is commonly referred to in the scientific literature as a reward prediction error. For example, if you expect a reward and that reward comes, a particular behavior associated with generating that reward is more likely to occur again.   So, if I tell myself that I'm going to eat a nourishing delicious lunch and 30 more minutes, once I've completed the podcast outline, and I think the reward is coming, then dopamine release starts in anticipation of this reward. And that's going to increase the likelihood that I'm going to finish this task.   What's also been really interesting to find in the science is that the dopamine in our brains has been found to be even higher, if we don't actually know that the reward is coming. But to initially reinforce these new behaviors to these tasks where there might be more limbic friction, it's really important that you tell yourself the rewards you're going to get once you finish it.   So let's try this on. Identify a new habit or skill associated with some learning that you want to prioritize in 2022. And I'm gonna break it down into three categories. It could be well-being, so this would pertain to your health, you know, I want to get more sleep, I want to exercise more I want to try on this new form of exercise, I want to prioritize meditation, I would like to be eating, more fruits and vegetables, less meat, I want to engage in more play. I just feel like I'm just going through the motions every day, there's no play, there's no joy, right? So that that could be the well-being bracket.   You could also be wanting to fine tune and optimize for relationships. And this could pertain to work or home and they tend to overlap. So what qualities or skills do you want to learn and develop, that might support you and your relationships at work or home? Greater self awareness, self regulation, emotional intelligence, empathy, compassion, forgiveness, right?   And work. The third bracket. What habits or qualities do you want to learn, develop pertaining to the context of work. Is it technical skills, people skills or both? Less is more.   Carley Hauck 22:59   So for this exercise, just pick one category one, pattern, one habit. And the truth is, is that we bring our whole selves to everything that we do. So if you increase one part of your well-being, guess what? That's going to improve your relationships and how you show up, lead and perform at work. And it's also going to support you and your home life. So close your eyes. Don't do this while you're driving. And bring your awareness in sight. Pick one habit that you would like to commit to for the next month.   Again, a new habit/new pattern can take anywhere from 18 to 200 days depending on the person, the situation, how much limbic friction. So just pick one. Pick one thing that you know is going to really support you to bring and be your best this year.   And then, allow yourself to notice how much time will it take for you to perform this habit?   When will you do it?   What will you do before you do this habit?   What do you need to reward yourself to make sure that you can keep up this habit?   Even if there's resistance, even if there are obstacles in the way, what's your reward?   What are maybe a few rewards just take your time Imagine yourself being successful at this new behavior for the next 30 days.   Imagine how it's going to make your life better.   Yes.   Now open your eyes, and take a minute, write it down, put it on your tablet. Just kind of writing down what I just prompted you with? What's the new pattern in the habit? When are you going to do it? How long is it going to take? What we do before, what will you do after, visualizing the series of steps? And then how will you reward yourself?   And then after the podcast is over, go back to this habit that you're writing down right now and flesh it out more and start to really carve it out on your calendar. Share this with others, because we are social emotional beings. And it helps to say things out loud for accountability.   Identify when you will start this new behavior and maybe even recognize where are you in the stages of change? Well, we just brought it into contemplation. So are you in preparation mode? Still got a month or two? Before you're going to start it? Are you ready to go? Are you motivated, I've got space, I've got time I'm ready to do this, been putting this off, here we go.   So I shared with you that there are some new behaviors and a process that I'm using right now. And I would never ask you to take on something that I'm not doing myself. So this is what I'm doing. I started my new behaviors this week. So it's been about six days at this point. And I actually decided to do six tiny habits. Now you don't have to follow my lead. But I have a colleague at Stanford, who really focuses a lot on neurobiology, and he inspired me to try on this six tiny habits.   So far, it's going well, I'll share more with you about how it's going. So I am practicing these in the first eight hours after I wake up so that I have a better likelihood of sticking with them, and having the motivation throughout the day. And many of these habits are related to my well-being bracket, but that is going to support me in all other areas of my life. So the first one is to wake up earlier. And my wakeup time is between 6:30 and 7:30. I notoriously have taught classes late at night and have worked a lot as an entrepreneur and have burned the midnight oil when I was working full time and writing the book at the same time. So I am really prioritizing more balance, healthy boundaries around how I work and play. And so getting up earlier is going to support me to do that.   I have my spiritual practice that I do write after I wake up and what this looks like. It's a little bit of a process, but it feels really good. I'm loving it. And I've added a few more pieces to it in the last six days. So I get up, I usually try to put my head outside to get a little bit of natural light on my face. Even if I'm just standing outside for about a minute. That helps me wake up. And then I make tea, or a little bit of coffee. And I also make this cleansing drink that consists of lemon juice, ginger and tumeric and a little bit of pepper. And if I don't have the tumeric it's always lemon and ginger. And I just make it because I'm going to drink it later.   And then I will usually go outside to do my spiritual practice. And now that I'm back in California, where it's not freezing cold, and the sunshine is out now all I have to do is bundle up, it's wonderful because now I get the benefits of having light on my face, which is really important actually, if we can get natural daylight within the first 30 minutes of waking up. I mean if you can and it's too cold or you live in Alaska. It's fine if you have artificial light, but you do want to have bright lights on, because it will help you wake up and really greet the day with a lot more energy.   One other thing that I have on my six tiny habits is to do some vigorous cardio before 10am.   And the next is that I want to focus on breaking my working segments into 15 minutes, where I do something, you know, wholeheartedly with all my focus and attention for 15 minutes, and then I take a small break, and then I go back to it. And I know that this is the most effective way to work. And I actually even write about it in my chapter one of my book, but I have to be honest with y'all, I wasn't practicing it very well. Again, Book Launch Mode is a whole other beast. I was doing okay, but I think I developed some scatterbrained habits where I was not being as efficient in my focus.   And then the last is that I am finishing my last morsel of food before 8pm. And that is so that I can digest more easily, wind down and go to bed earlier. So those are what I have. And so how are my habits going, these six tiny habits?   Carley Hauck 31:32   Well, I notice that there is really no limbic friction towards my spiritual practice. And the sequence of events for my spiritual practice normally takes about an hour and a half. And it, you know, again, those into making myself some tea or coffee. And then I go outside, I usually walk for 15 minutes outside in the sun and I am chanting the Gayatri Mantra. So, mantras help to really stabilize the mind, they help to balance out the chakras, they bring in really positive vibration and energy. And I've had lots of different mantras that I practiced for 40 days, 60 days at various times in my life. And right now I'm really loving the Gayatri Mantra. Ah, it's amazing.   And then I'll spend about five to 10 minutes doing yoga. And then I meditate for 15 minutes. So if I have more time than I often will try to get in five to 10 minutes of more intense physical exercise. And that just helps me wake up. This could be like jogging, you know, high knees. Sometimes I'm jumping on my trampoline, jumping jacks. And again, this is all easier to do outside because it's not snowing, and it's warmer outside and the sun rises earlier in the West Coast than the East Coast.   So the other thing that I'm noticing is that my eating hasn't always finished before 8pm. And that really depends on different social activities are just not planned well. But it has been earlier overall. So I am really pleased with this. So I have three more weeks, and I am optimistic, it's gonna result in some great new patterns for 2022.   So again, this is focusing more on the well being bracket. And for those of you that know about Maslow's hierarchy of needs, he says, and his framework is really that the physical needs have to be met first before we can kind of move into our needs for belonging, and self actualization and all those things.   So I know that if I optimize my wellbeing patterns, at the beginning of the day, and throughout the day, it's going to support me to really stay focused, responsive, and balanced for any curveballs or reactivity that I may encounter throughout the day.   And the last tip that I want to share with you about habits is how do we break a negative habit?   Well, to break a negative habit, first, you want to become conscious of the fact that you just participated in that negative habit, whatever it is, and if the moment that you have awareness that you just did that thing, said that thing, whatever it is slept through your alarm, you want to engage in a positive replacement behavior immediately after.   So you know, if I ate the chocolate at 10pm, for example, and I wanted to stop eating at eight, then I do something else, you know, healthy for myself, right? It could actually just be self compassion, right? Oh, I want to be so hard on myself. It's probably ate the chocolate because I was tired or something. Or I was trying to stay awake to do work, when I should have been going to sleep. So that's sometimes what can happen. So you want to again, have awareness, have compassion, and then put in some positive replacement behavior immediately after.   Carley Hauck 35:20   Before we go, I wanted to share a little bit more on the important leadership competencies that I feel are really necessary in our world right now, and I spoke to those at the beginning of the interview. And those are comprised of trust, empathy, and collaboration. I speak a lot about how to grow these inner game qualities in my new book Shine: Ignite Your Inner Game to Lead Consciously at Work and in the World.   So the inner game rules the outer game, which means that whatever qualities or skills we are cultivating on the inside, will support us on the outside. And the inner game qualities of self awareness, emotional intelligence, growth mindset pertains to resilience, well being, love, authenticity, I have seen over and over and over again, and leaders and 1000s of folks that I have trained in this methodology that it does enhance trust, empathy, and collaboration.   So if you want to learn more about how you can grow those qualities in your leadership in 2022, I would love to share Shine, my new book with you. And Shine was also recommended by Mindful Magazine as one of the top books to read in 2022. I am delighted, and so honored by this acknowledgement, and I'll send you the article in the show notes, you can read all about it. Shine: Ignite Your Inner Game to Lead Consciously at Work and in the World is available in audio and hard copy. And I'll leave a link in the show notes where you can find it at your local bookstore or Amazon.   If you're wanting a deeper dive into how to build more trust, empathy and collaboration, your workforce, I give keynote presentations, I bring larger scale trainings to teams. And also always excited to support companies so that there's this continuous culture of learning and conscious inclusive leadership, you can feel free to reach out to me to book a free call. And we can assess where your current needs are and how we get you to the future vision that you're wanting to see. I would love to work with you. And a link of how to get in contact with me will be in the show notes.   Because it's always important to optimize and prioritize our well-being, I'd like to leave you with some fabulous well being resources that I myself use and I have recommended to many, this is going to help start off your year, you can go to the Resources page on my website link will be in the show notes. And you'll see that there are 15 free meditations based on these inner game skills. Actually, I was just playing the forgiveness track to one of my guy friends here in San Diego, and he loved it. So it sounds like he's gonna start really creating more self forgiveness time in his life.   You can also see some other products for example, doTERRA is a wonderful company based in Utah that focuses on essential oils and there is a product called OnGuard that I've been using for years and I share it with everybody because it is one of the things that has really supported me to keep my immune system strong. And I never leave home without it. If you go to the doTERRA part of my website, you'll get 15% off of any of their products.     You can also check out Four Sigmatic, a company that I love. And they have incredible plant based products from functional mushrooms that support energy immunity, focus and rest. And I drink their adaptogen coffee, I love their Rishi and quadriceps hot cocoa and they have all these fabulous products that have really supported my well being and I think they'll support yours. You'll also get a discount if you put in the code SHINE and you'll see that on the resources page.   Carley Hauck 39:49   So to sum up this episode, I addressed four important areas regarding effective habit formation upskilling the science on habits, how you can really make maximize for effective and sustaining habits, a program you can implement to shift your habits, I shared with you some of what I'm doing and the habits that I am creating time shifting. And then I also talked about some skills you might want to build in this new year as part of your new leadership competencies to support trust, empathy, and collaboration.   And again, if you want to be successful with new habits, it's really important that you visualize it, you write out the sequence of events, and that you make sure that you assign a reward to support and reinforce that new behavior. The Shine podcast has been self sponsored since May 2019. It is freely offered from my heartfelt desire to offer tips, tools, science, in service of a workplace in a world that works for everyone and is living in greater harmony with the Earth from conscious inclusive leadership and socially responsible business practices.   I would love and appreciate your support so that I can continue to offer this with the gusto and heart that I have. You can donate and support me by going to my Patreon page www.patreon.com/carleyhauck, the link is in the show notes. Your generosity helps so much.   If you enjoyed this episode, please share it with friends, family or colleagues. We're all in this together and sharing is caring. If you have questions, comments or topics you would like me to address on the podcast in the future please email me at support@carleyhauck.com.   Thank you for tuning in and being part of this wonderful community. Until we meet again, be the light and shine the light.   I have such great guests for season six. I cannot wait to share them with you.   Thanks again and we will talk very soon.  

Pasha Sigmatic - September Mix 2020 by Pasha Sigmatic

Get My New Book Here: https://www.amazon.com/dp/B089HVFD63TWITCH: https://www.twitch.tv/sigmapriiiimeSECOND CHANNEL: https://www.youtube.com/channel/UC3QyyidGE4Qm_O4cuoX-_Ng/ Patreon: https://www.patreon.com/sigmaphilosophyBitcoin- 14qeCxd3MPDiU8dhTWzGeLSgivWDJ8sM15Litecoin- MM6DsqmM1PcsMtAXzduMNEm6wAvtSxbbECXRP- rw2ciyaNshpHe7bCHo4bRWq6pqqynnWKQgXRP TAG- 1928567922My Streaming Gear:- PC ---ASRock Z390 PRO 4 Motherboard--Intel(R) Core(TM) i7-9700F CPU @ 3.00GHz--4.7 GHz--8 Cores--16GB Ram (ADATA XPG D10)--MSI Geforce RTX 2060 Super--500GB SSD--1 TB SATA III Harddrive-Two Samsung 4K UE590 Series U28E590D - 28" UHD LED Monitor-Blue Yeti Silver-Blue Compass Premium Tube-Style Boom Arm (Blue Microphones)-Blue Headphones/MIX-FI Studio Headphones with built-in Audiophile Amp-Logitech Pro gaming headset-Logitech large mouse pad-Sony Alpha a6000 Mirrorless Digital Camera with 16-50mm Retractable Lens-Logitech BRIO 4k cam-Logitech G915 Wireless RGB Mechanical Keyboard (Lightspeed/ GL Clicky/Lightsync)-Logitech MX Master 3-Logitech G703 Wireless Gaming Mouse (RGB/Lightspeed/Lightsync)

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Dr. Richard Shuster is a licensed clinical psychologist, keynote speaker, CEO of MARS Industries, a psychological assessment company, and the host of The Daily Helping with Dr. Richard Shuster: Food for the Brain, Knowledge from the experts, Tools to Win at Life® which is regularly downloaded in over 100 countries.On his podcast, Dr. Shuster’s guests educate and inspire listeners through their stories, expertise, and passion for helping make a difference in the lives of others. His mission is to make the world a better place. His show’s growing movement strives to get a million people each day to commit acts of kindness for others and post it on their social media using #mydailyhelping®.A sought-after media expert, Dr. Shuster’s clinical expertise and podcast have been featured in such publications as The Huffington Post, Men’s Health, Women’s Health, Inc., Real Simple, NBCNews.com, Cosmopolitan, Glassdoor.com, Reader’s Digest, and others. He has subspecialized training in forensic and neuropsychology and extensive experience working with physically and sexually abused children. He is also the president of Every Kid Rocks, Inc., a 501c3 corporation dedicated to helping children everywhere reach their true potential. Learn more at http://drrichardshuster.com/Join Healing Powers Premium to gain access to an extra two or more episodes per month! The first month is free, and then only $5 per month after that. Go to www.glow.fm/healingpowers to learn more. Subscribers will be entered into a monthly drawing for a free 15-minute reading with Laura!In May Laura will be doing another review giveaway! This prize includes over $350 worth of goodies that includes products from Four Sigmatic, Meta Skincare, Duchess lip and cheek tints, Wanderlust bath salts, and New Chapter vitamins. Laura is also including a free membership to her 30-day membership program and your choice of one of her books. Send a link or screenshot of your review to bookings@laurapowers.net to enter!For more information about Laura and her work you can go to her website www.healingpowers.net or find her on Twitter @thatlaurapowers, on Facebook @realhealingpowers and on Instagram and TikTok @laurapowers44.

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-Patreon: https://www.patreon.com/sigmaphilosophy-TWITCH- https://www.twitch.tv/sigma_philosophy-SIGMA PHILOSOPHY YT CHANNEL- https://www.youtube.com/channel/UCbolW9SdzOiRRLyHSnHkWOg-Cash App: cash.me/$sigmaphilosophy-STREAMLABS: https://streamlabs.com/sigmaprime/tipBitcoin- 14qeCxd3MPDiU8dhTWzGeLSgivWDJ8sM15Litecoin- MM6DsqmM1PcsMtAXzduMNEm6wAvtSxbbECXRP- rw2ciyaNshpHe7bCHo4bRWq6pqqynnWKQgXRP TAG- 1928567922TWITCH: https://www.twitch.tv/sigma_philosophyMy Streaming Gear:-PC--ASRock Z390 PRO 4 Motherboard--Intel(R) Core(TM) i7-9700F CPU @ 3.00GHz--4.7 GHz--8 Cores--16GB Ram (ADATA XPG D10)--MSI Geforce RTX 2060 Super--500GB SSD--1 TB SATA III Harddrive-Two Samsung 4K UE590 Series U28E590D - 28" UHD LED Monitor-Blue Yeti Silver-Blue Compass Premium Tube-Style Boom Arm (Blue Microphones)-Blue Headphones/MIX-FI Studio Headphones with built-in Audiophile Amp-Logitech Pro gaming headset-Logitech large mouse pad-Sony Alpha a6000 Mirrorless Digital Camera with 16-50mm Retractable Lens-Logitech BRIO 4k cam-Logitech G915 Wireless RGB Mechanical Keyboard (Lightspeed/ GL Clicky/Lightsync)-Logitech MX Master 3-Logitech G703 Wireless Gaming Mouse (RGB/Lightspeed/Lightsync)

-Patreon: https://www.patreon.com/sigmaphilosophy-TWITCH- https://www.twitch.tv/sigma_philosophy-SIGMA PHILOSOPHY YT CHANNEL- https://www.youtube.com/channel/UCbolW9SdzOiRRLyHSnHkWOg-Cash App: cash.me/$sigmaphilosophy-STREAMLABS: https://streamlabs.com/sigmaprime/tipBitcoin- 14qeCxd3MPDiU8dhTWzGeLSgivWDJ8sM15Litecoin- MM6DsqmM1PcsMtAXzduMNEm6wAvtSxbbECXRP- rw2ciyaNshpHe7bCHo4bRWq6pqqynnWKQgXRP TAG- 1928567922TWITCH: https://www.twitch.tv/sigma_philosophyMy Streaming Gear:-PC--ASRock Z390 PRO 4 Motherboard--Intel(R) Core(TM) i7-9700F CPU @ 3.00GHz--4.7 GHz--8 Cores--16GB Ram (ADATA XPG D10)--MSI Geforce RTX 2060 Super--500GB SSD--1 TB SATA III Harddrive-Two Samsung 4K UE590 Series U28E590D - 28" UHD LED Monitor-Blue Yeti Silver-Blue Compass Premium Tube-Style Boom Arm (Blue Microphones)-Blue Headphones/MIX-FI Studio Headphones with built-in Audiophile Amp-Logitech Pro gaming headset-Logitech large mouse pad-Sony Alpha a6000 Mirrorless Digital Camera with 16-50mm Retractable Lens-Logitech BRIO 4k cam-Logitech G915 Wireless RGB Mechanical Keyboard (Lightspeed/ GL Clicky/Lightsync)-Logitech MX Master 3-Logitech G703 Wireless Gaming Mouse (RGB/Lightspeed/Lightsync)

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The Professionally Offended.....-Patreon: https://www.patreon.com/sigmaphilosophy-Website: https://www.sigmaphilosophy.com-TWITCH- https://www.twitch.tv/sigmaprime86 -SIGMA PRIME YT GAMING Channel: https://www.youtube.com/channel/UCxMdhIqKe28H7rsSccn-T_Q/-Cash App: cash.me/$sigmaphilosophy-PAYPAL: https://www.paypal.me/sigmaphilosophyBitcoin- 14qeCxd3MPDiU8dhTWzGeLSgivWDJ8sM15Litecoin- MM6DsqmM1PcsMtAXzduMNEm6wAvtSxbbECXRP- rw2ciyaNshpHe7bCHo4bRWq6pqqynnWKQgXRP TAG- 1928567922

Psychedelic research scientist, Katherine MacLean, stops by Synchronicity to discuss the origins of modern psychedelic mushrooms, the mushroom industrial complex and a whole lore more. Katherine MacLean is a research scientist with expertise in studying the effects of mindfulness meditation and psychedelics. At Johns Hopkins University School of Medicine, she conducted legal clinical trials of psilocybin, the primary chemical found in "magic mushrooms”. In 2015, she co-founded and was the first director of the Psychedelic Education and Continuing Care Program in New York (www.psychedelicprogram.com), where she led training workshops and monthly integration groups focused on increasing awareness and reducing risks of psychedelic use. She's helped to bring medical and humanitarian aid to remote Himalayan villages, as well as create sanctuary spaces for psychedelic support at large outdoor festivals. FOUR SIGMATIC This episode is brought to you by Four Sigmatic. Check out their amazing mushroom products (how's that for a episodic tie-in?). For 15% off your order visit foursigmatic.com/sync and you're good to go. If you're looking for a recommendation I'm a big fan of their Mushroom Elixir.

Tero Isokauppila is the Founder of Four Sigmatic, a natural superfoods company with a  mission to make medicinal mushrooms, some of the world's most researched superfoods, more accessible to everyone.Tero founded Four Sigmatic in 2012 and its products are now sold in over 25 countries. Learn more at us.foursigmatic.comfoursigmatic.com/radicallyloved Discount code: radicallyloved(good for 15% off all orders on our website)

www.radicallyloved.com1. Always pause2. Allow yourself to feel what you're feeling3. Do a brief4. Settle into your breath5. Acknowledge that you have space to choose6. Challenge your assumptions7. Avoid negative speech8. Suggest a resolution9. Move forward10. Forgive

foursigmatic.com/radicallyloved Discount code: radicallyloved(good for 15% off all orders on our website)www.radicallyloved.comRosie Acosta is a E-RYT Yoga Teacher, Yoga Teacher Trainer + Wellness Consultant, a Holistic Health Coach, as well as the founder of Radically Loved: Yoga, Health + Wellness and Host of Radically Loved Radio. Rosie is an expert at helping her students cultivate a life of mindfulness, presence, and intention.