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2 episodes with narvar
3 episodes with narvar
2 episodes with narvar
2 episodes with narvar
2 episodes with narvar
2 episodes with narvar
2 episodes with narvar
In this Spotlight Series interview, Catherine Dummitt, VP of Marketing at Narvar, explains how the post-purchase journey is evolving from a cost center to a powerful “trust center.” With insights from over 42 billion consumer interactions annually, Narvar is helping retailers rethink shipping, returns, and communication to boost loyalty, reduce costs, and drive revenue. From AI-driven delivery confidence to smarter shipping perks, this is a must-watch for anyone shaping the future of e-commerce. Key Moments: 0:08 – 1:15 | Meet Catherine Dummitt, VP of Marketing at Narvar 1:16 – 2:44 | What Narvar is and how it powers post-purchase personalization 2:45 – 4:45 | Why delivery confidence is replacing speed as the top consumer priority 4:46 – 6:27 | The shift from instant gratification to brand trust and delivery reliability 6:28 – 9:10 | The new role of communication and clarity in reducing delivery anxiety 9:11 – 12:21 | Strategic free shipping and perks — not one-size-fits-all 12:22 – 14:59 | Using Narvar's data to help brands personalize offers and reduce cart abandonment 15:00 – 16:46 | How communication impacts repurchase behavior and lifts revenue 16:47 – 18:35 | Turning tracking pages into branding and engagement opportunities 18:36 – 21:00 | Why post-purchase should be treated as a “trust center,” not a cost center 21:01 – 23:00 | Shipping protection, porch theft anxiety, and new revenue streams 23:01 – 24:27 | What's next: Narvar's AI engine Iris and the evolution of predictive personalization 24:28 – 25:14 | How to connect with Catherine and the Narvar team #Narvar #retailinnovation #PostPurchaseExperience #ecommercestrategy #retailai #customerloyalty #ordertracking #shippingsolutions #retailtransformation #PredictabilityIsProfitability Music by hooksounds.com Sponsored Content
In this episode of Supply Chain Now, host Scott W. Luton sits down with David Morin, Vice President of Client & Retail Strategy at Narvar, to explore the evolving world of returns management and the operational complexities shaping today's retail landscape. David shares insights into how Narvar is enhancing customer experiences post-purchase while addressing the critical challenges of returns logistics. From the role of AI in improving returns processing to strategies for fostering a seamless omnichannel experience, David emphasizes the importance of customer and retailer satisfaction alike.For retail and supply chain leaders, this episode uncovers the delicate balance between delivering exceptional customer experiences and managing costs in a world of increasing returns. Tune in to discover how innovative practices and cross-functional strategies can help retailers drive loyalty, enhance inventory management, and optimize reverse logistics for the future.Jump into the conversation:(00:00) Intro(04:32) The role of Narvar in the post-purchase customer experience(08:05) Key trends from Shoptalk 2024: AI and unified commerce(13:23) How AI is transforming retail and consumer interactions(16:03) Understanding return fraud and its impact on retailers(20:23) The challenges of managing reverse logistics(24:46) Financial impact of return fraud and rising costs(28:40) Operational impact of returns management and quality control(33:15) Approaches to mitigating return fraud(37:13) Leveraging customer data for tailored returns programs(40:12) Using AI to enhance returns processes and detect fraud(42:30) Final takeaways and Narvar's strategic visionResources:Connect with David Morin: https://www.linkedin.com/in/davidmorinsf/Learn more about Narvar: https://corp.narvar.com/Connect with Scott: https://www.linkedin.com/in/scottwindonluton/ Learn more about Supply Chain Now: https://supplychainnow.com Watch and listen to more Supply Chain Now episodes here: https://supplychainnow.com/program/supply-chain-now Subscribe to Supply Chain Now on your favorite platform: https://supplychainnow.com/join Work with us! Download Supply Chain Now's NEW Media Kit: https://bit.ly/3XH6OVkUPCOMING WEBINAR- E2E Demand Planning – Tactics for Driving Value at Scale: https://bit.ly/4g5VdaDThis episode was hosted by Scott Luton and produced by Amanda Luton. For additional information, please visit our dedicated show page at: https://supplychainnow.com/reinventing-retail-returns-management-improving-fraud-prevention-1365
In Focus | Online Luxury Retail CX. On the latest episode of our In Focus series, recorded live at Fortnum & Mason's flagship store in London and presented by Narvar – we sit down in conversation with Briony Yeates, Senior CX Manager at Seasalt Cornwall, Matthew Henton, Head of E-commerce at Moss, Kelly Corr, Enterprise Customer Success Manager at Narvar, and retail expert, Sarah Curran to explore the strategies and best practices to optimise the post-purchase experience, maximise customer lifetime value, and keep customers coming back.These industry leaders will share real-world examples and actionable advice on how to get the most value out of every customer relationship.Presented by Narvar
Amit Sharma of Narvar talks about leveraging intelligent communication to boost consumer trust, create memorable shopping experiences & maximize conversions. IN THIS EPISODE WE DISCUSS: [07.56] Amit's career journey, and how it led him to establish Narvar. [10.12] An overview of Narvar – who they are, what they do, and how they help their customers. “Online, after we buy, there's a waiting period. And often that waiting period is overlooked, or under-invested. We help businesses engage their customers with the intention of driving long term loyalty and advocacy.” [12.54] The ideal client for Narvar. [14.28] Amit's take on the biggest e-commerce challenges right now, especially when it comes to the post-purchase experience. “Once you buy a product, it's a chore. ‘Find a tracking number; When can I get it?; Do I have to be at home,?; Will the package be secure?'… There are all these questions that lead to anxiety about the order you placed. So the challenge is to build the trust every step of the way.” “There's a disconnect... you have to understand the customers context and provide the right information at the right time.” [17.13] Narvar's mission to simplify the everyday lives of consumers, and why taking care of retail customers isn't just the right thing to do – it's good business. “Everything is “and” now. It has to be cheaper AND it has to be faster AND it has to be on time AND it has to be an amazing customer experience.” “Consumers want returns policies and processes that are easy to understand and follow… and making it convenient is better for the retailer as well.” [25.18] Why 60% of shoppers are more likely to choose a retailer that can tell them the exact date a package will arrive at the time of order; and the role of Narvar's ‘Promise' solution in helping retailers utilize intelligent delivery estimates to drive conversion and deliver transparency. “Given a choice, customers select visibility and predictability of delivery dates versus faster delivery. And, from the merchant perspective, we then see consumers buy more, and make less customer service enquiries, because you've built trust and confidence…. There's a big benefit from setting that expectation.” [31.46] How Narvar helps retailers continue to communicate with consumers using post-purchase marketing and different touchpoints to keep them informed, but also boost trust, keep experience levels high and upsell. [35.35] The challenge of returns, and how Narvar helps retailers to find the balance of retaining revenue and reducing costs, whilst also offering customers easy, convenient, positive experiences. “All of the data and sophistication gets applied on the acquisition side, but not much on the retention side. Returns is an opportunity for that.” [40.38] Why Narvar is fostering collaboration between retailers, and how a unique relationship with Kohl's is setting a standard for smoother, cheaper, and more sustainable returns experiences for brands and consumers alike. “Cheaper, convenient, and beneficial for everybody.” [44.42] The upcoming trends and opportunities in the ecommerce industry that we should be looking out for. “Using intelligence, the supply chain is going to get more and more intuitive, more consumer-friendly, and more cost-effective for all the players involved.” RESOURCES AND LINKS MENTIONED: Head over to Narvar's website now to find out more and discover how they could help you too. You can also connect with Narvar and keep up to date with the latest over on LinkedIn, YouTube, Facebook and X (Twitter), or you can connect with Amit on LinkedIn.
Episode Summary In this episode of Sunny Side Up, Brian Hopper chats with Catherine Dummitt to discuss success in transitioning from sales to marketing. Catherine champions the mantra: 'Engage, don't just sell your products.' Drawing from her rich sales experience, she underscores the importance of relationship-building in today's vibrant marketing world, emphasising value-driven strategies over mere transactions. Listen in to learn how Catherine merges adaptability, collaboration, and profound field insights to redefine success in marketing. About the Guest Catherine Dummitt is the VP of Marketing at Narvar. In her role, Catherine oversees all aspects of Narvar's marketing, generating brand awareness, driving demand, and powering customer advocacy. As a Marketing leader, Catherine is passionate about building diverse teams, who operate as organizational growth catalysts. Catherine is dedicated to advancing women in the workforce – having stood up ERCs at previous organizations and having served as the Co-President to mBolden (formerly Women in Wireless) in NY. Connect with Catherine Dummitt Key Takeaways - Don't overlook the transferability of your skillset. A career switch can be daunting, but a diverse career can often be your competitive advantage. - A carefully crafted narrative distinguishes a brand from its competition. - A holistic understanding of the sales process, from the first touchpoint to closing the sale, is indispensable. - Persuasion, negotiation, presentation skills, data-driven decisions, and understanding the complete sales process can be directly transferred and beneficial in a marketing role. - Broaden your focus. Transitioning from sales to marketing requires shifting from individual client focus to larger demographic targets. - Marketing is not just about quick wins; it's about building a lasting brand and nurturing growth over time. - The cornerstone of effective marketing is understanding who you're speaking to and tailoring your message accordingly. - Communication should not be unidirectional. Engage with your audience and build a rapport instead of pushing a product. - Using data as a guiding tool is crucial for decision-making and strategy formation. - Recognize that first attempts might not be perfect. Be prepared to pivot based on feedback and emerging trends. - Overemphasizing immediate KPIs can neglect essential long-term brand-building initiatives. - Marketing should not just push a product; it should offer value and engage customers through a consultative approach. - Value-based marketing is about depositing into the relationship before making withdrawals. Quote “It's really important to think big picture when you're in marketing.” – Catherine Dummitt Shout-Outs Christopher Hansen – Chief Client Officer at Power Digital John Charlesworth – Director of Marketing Operations at Narvar Anisa Kumar – Chief Customer Officer at Narvar Connect with Catherine Dummitt | Follow us on LinkedIn | Website
Amit Sharma is the founder and CEO of Narvar. Narvar works with companies such as Sephora, Lululemon and Home Depot to manage the post-purchase phase of online shopping — tracking, alerts and returns. Around 10 percent of online purchases are returned and every return cuts into retailers' profits. Amit's problem is this: consumers have learned to love free returns, but can retailers afford them?See omnystudio.com/listener for privacy information.
Jenny Lefcourt of Freestyle VC joins Jason for an insightful conversation. They delve into the mission of All Raise and the importance of diversity in venture capital (2:04). Jenny shares her thoughts on embracing non-consensus bets and her experiences investing in Narvar and Discord (20:04). Additionally, they discuss the value of strategy meetings in comparison to traditional board meetings (59:10). (0:00) Jason kicks off the show (2:04) Co-Founding All Raise: Promoting Diversity in Venture Capital (9:53) Prenuvo - Save $300 on Full Body Scans at http://prenuvo.com/twist (11:23) Biases Towards Certain Business Models (15:05) Identifying and Avoiding Unsuccessful Business Models (18:54) LinkedIn Jobs - Post Your First Job for Free at https://linkedIn.com/angel (20:04) Embracing Non-Consensus Bets (22:53) Jenny's Investment in Narvar (28:16) Understanding the Economics of a Seed Fund (35:14) Comparing Hype: Generative AI versus Web 3.0 (40:47) Miro - Collaborate with Unlimited Team Members for Free at https://miro.com/startups/ (42:28) Insights from Jenny's Investment in Discord (47:05) Attaining Product-Market Fit and Making a Significant Impact (56:56) Exiting Deals: When to Move On (59:10) Strategy Meetings Compared to Board Meetings (1:04:04) Jenny's Ideal Timeline for Committing to Investments FOLLOW Jenny: https://twitter.com/jennylefcourt FOLLOW Jason: https://linktr.ee/calacanis Subscribe to our YouTube to watch all full episodes: https://www.youtube.com/channel/UCkkhmBWfS7pILYIk0izkc3A?sub_confirmation=1 FOUNDERS! Subscribe to the Founder University podcast: https://podcasts.apple.com/au/podcast/founder-university/id1648407190
When we think of customer experience, the awareness, education and engagement stages of the shopping journey come to mind. In fact, merchants tend to focus on everything that comes before conversion. But as consumers pay more attention to ease and speed of fulfillment, the post-purchase experience is becoming a top priority. During this episode of Retail Remix, Narvar's Founder and CEO Amit Sharma offers his insights on: Why the post-purchase experience has been overlooked and what retailers risk losing if they continue to ignore it; Ways merchants can orchestrate post-purchase communication to create transparency and build trust; The power of personalized content and helpful resources to maintain customer engagement and set a foundation for long-term loyalty. RELATED LINKS Learn more about Narvar Download the latest research on returns behaviors See more coverage on Narvar
Welcome to the Conversations with CommerceNext podcast, I'm your host Michael LeBlanc, and this podcast is brought to you in conjunction with CommerceNext and presented by CommX.Recorded live in person at the 2022 CommerceNext Ecommerce Growth Show, we sat down with some of the top trailblazers and change-makers that joined our community in New York City to discuss the future of digital commerce and share the latest strategies for E-commerce acceleration.On this episode, Narvar Founder & CEO Amit Sharma joins me talking about The Post-Purchase Point Of Arrival For Customer Experience and his pixel to parcel solutionABOUT US: Scott SilvermanAn ecommerce veteran, Scott Silverman has been active in the industry since 1999 and is passionate about digital retail and the innovation driving the industry. Scott Silverman is the Co-Founder of CommerceNext. Previously, he spent 10 years as Executive Director of Shop.org where he launched the Shop.org Annual Summit. Scott co-invented “Cyber Monday” in 2005 and was the founder of Cybermonday.com in 2006, a shopping site that has generated more than $2.5 million for Shop.org's scholarship fund.Veronika SonsevVeronika Sonsev is the Co-Founder of CommerceNext. She also leads the retail practice for Chameleon Collective and is a contributor for Forbes on how to grow retail and ecommerce in the age of Amazon. Having spent the last 10+ years working with some of the largest retailers and direct-to-consumer brands, Veronika has intimate knowledge of the challenges facing retail and ecommerce today. She is also an advocate for women in business and founded the global non-profit mBolden, which is now part of SheRunsit. Michael LeBlanc is the Founder & President of M.E. LeBlanc & Company Inc and a Senior Advisor to Retail Council of Canada as part of his advisory and consulting practice. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience, and has been on the front lines of retail industry change for his entire career. Michael is the producer and host of a network of leading podcasts including Canada's top retail industry podcast, The Voice of Retail, plus Global E-Commerce Tech Talks and The Food Professor with Dr. Sylvain Charlebois. You can learn more about Michael here or on LinkedIn.
Join us for a podcast deep dive into Narvar's customer experience platform. We interview Adrien Naeem and Chris Hoskin to discuss how ecommece teams can build the business case for post purchase CX, the key features of the Narvar returns portal and how they support retailers to provide a red carpet experience for premium brands. Discover how other businesses are using Narvar and where Narvar sees the future of post-purchase CX.
John Charlesworth is currently Director, Marketing Operations at Narvar.John is a marketing and ops leader primarily with high-growth startup companies. He has extensive experience in marketing operations, digital marketing, demand generation, project management, team building, and strategy.He is an advocate for creating scalable processes for lead management, lifecycle tracking, campaign execution, automation, data governance, and attribution. Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals
Our special guest this week is Amit Sharma, Founder & CEO at Narvar, the post-purchase platform for e-commerce. Amit brings tremendous experience to his current role, having held leadership positions at Williams-Sonoma, Walmart and Apple. Narvar was recently named to Fast Company's annual list of most innovative companies.We unpack why so much of the industry's historical focus has been on demand generation and customer acquisition while largely neglecting customer retention and engagement throughout the whole customer lifecycle. In a fascinating and expansive discussion we learn about opportunities to increase customer lifetime value through technology that helps to better manage customer expectations, proactively engage customers for improved cross-sell and upsell and reduce returns. We also explore why not nearly enough is being done to achieve sustainability objectives.But first we kick-off with the retail news that caught our attention, including a big week of earnings reports from Dick's Sporting Goods Macy's, Best Buy and many more, which all seem to point to a dampening in consumer demand owing to inflation, a growing inventory glut and tepid e-commerce growth. We also dig into Nordstrom's somewhat surprising results and what to make ofAmazon trying to unload excess distribution space. We wrap up wondering whether layoffs at Getir, Gorillas and Klarna could be the canary in the coal mine.Lauren Thomas episodehttps://remarkable-retail-a0721f60.simplecast.com/episodes/behind-the-scenes-of-retail-reporting-with-cnbcs-lauren-thomas Scott Galloway episodehttps://remarkable-retail-a0721f60.simplecast.com/episodes/season-finale-with-special-guest-scott-galloway About UsSteve Dennis is an advisor, keynote speaker and author on strategic growth and business innovation. You can learn more about Steve on his website. The expanded and revised edition of his bestselling book Remarkable Retail: How To Win & Keep Customers in the Age of Disruption is now available at Amazon or just about anywhere else books are sold. Steve regularly shares his insights in his role as a Forbes senior contributor and on Twitter and LinkedIn. You can also check out his speaker "sizzle" reel here.Michael LeBlanc is the Founder & President of M.E. LeBlanc & Company Inc and a Senior Advisor to Retail Council of Canada as part of his advisory and consulting practice. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience, and has been on the front lines of retail industry change for his entire career. Michael is the producer and host of a network of leading podcasts including Canada's top retail industry podcast, The Voice of Retail, plus Global E-Commerce Tech Talks , The Food Professor with Dr. Sylvain Charlebois and now in its second season, Conversations with CommerceNext! You can learn more about Michael here or on LinkedIn. Be sure and check out Michael's latest venture for fun and influencer riches - Last Request Barbecue, his YouTube BBQ cooking channel! Possible links? Lauren Thomas episode Scott Galloway episode
Lucinda Foss of Narvar joins the Jeffs to discuss streamlining consumers' journey through problem solving & innovation. They discuss: • Meeting consumers' needs. • Staying curious in your problem solving. • Reverse logistics & how to streamline the process.Reach out to Lucinda on LinkedInFollow Us on Facebook, Instagram, or TwitterGet in touch InnovationJunkie.com
Blessing Adesiyan and Andrea Mullan are joined on this episode by Miriam Williams and Tara Henning, Co-Founders Of Superkin. They talk with Blessing and Andrea about the great work that they both do at Superkin. They expand on how they started out, What inspired the birth of Superkin and how Superkin is helping companies attract and retain the most dynamic talent in today's workplace - Parents Miriam built a career in New York retail leading operations and strategy for global brands like Coach, Louis Vuitton and J.Crew. For 11 years she worked with three awesome women that shaped her view of leadership... and inspired her to build a workplace that worked for everyone. While earning her MBA from The Wharton School, Miriam caught the startup bug and later left NY for San Francisco and Narvar. As a new mom, she spent 2 years running logistics partnerships and advocating for better lactation support in the office and for traveling employees. Tara spent the first part of her career in New York and San Francisco, working at world-class brands like Louis Vuitton and Walmart, where she thrived in the art and science of retail. She joined Narvar, a SaaS technology platform, as its #4 employee where she saw the company scale globally in just under 5 years. Tara wrote the maternity leave policy as the first employee to have a baby at the company. It was this experience that really planted the seed of becoming an advocate for working parents. She co-led the Women at Narvar ERG and Life @ team, to further develop programming and culture at Narvar. She is energized by the power of connection — whether it's brands, people or aligned missions. When working with a high-growth start-up or a large conglomerate, Tara brings an innovative thought process to projects and partnerships. She understands the complexities of teams, fast growing, best in class brands and that hiring the best people means nothing without culture. This podcast is in partnership with Indeed, the world's number one job site, a company committed to helping women find better work. Visit www.indeed.com/betterwork and join us as we #LevelUpWithIndeed. Become a member of the Mother Honestly Private Network by visiting www.motherhonestly.com/membership and if you are a Company seeking support for your employees and their families, visit www.motherhonestly.com/atwork to provide real solutions at home and at work. The Motherboard has launched! Get feedback, coaching, and advice on big decisions with the nation's leading thought-leaders on the homefront and workfront, visit www.motherhonestly.com/motherboard to get personalized guidance tailored to you. You can also expense this cost as a stipend, Learning and Development, and or Professional Development You can visit our guest today at Superkin.com
Our final episode of the 2022 Women in Technology and Innovation series, features Samantha Walravens in conversation with young alumni Samantha Orlan, Senior Program Manager at Narvar. Learn how Samantha Orlan navigated her early career in tech and when she knew it was time to seek out her next professional opportunity. She also shares insights on the value of professional development and how important mentorship is to achieving your career goals. Lehigh@NasdaqCenter accelerates student transformation and societal impact through inclusive entrepreneurial education, research, and thought leadership. We educate, connect, and inspire the next generation of global entrepreneurial leaders.
About the guest: Adrien Naeem is Europe General Manager at Narvar. Narvar is on a mission to simplify the everyday lives of consumers. The platform focus on driving customer loyalty through seamless post-purchase experiences that allow retailers to retain, engage, and delight customers. Prior to Narvar, Adrien has worked many years at Demandware, now Salesforce Commerce Cloud, he knows pretty well the eCommerce platforms landscape. Adrien is also the host of a well-known French podcast “Le café de l'eCommerce”. - Adrien Naeem on Linkedin - Narvar website More info on the news discussed: - Linkpop launch announced by Harley Finkelstein on Twitter - Shopify help center regarding Shopify Email cost - Shopify changelog on Marketing Automation - Shopify help center regarding Customer Segmentation - Shopify help center regarding predicted spend tier - Shopify changelog on customer country on signup - Shopify blog post on managing App Store trust and quality You can follow: - The @ShopiShopaShow on Twitter - @ShopiShopa Consulting on Twitter, Instagram, Linkedin - @ChristopheDavy on Twitter - @ChristopheDavy on Linkedin Also: - Visit ShopiShopa Consulting website - Read ShopiShopa Consulting blog
There is probably no topic more on the mind of retailers than what do with online returns. So Omni Talk is pleased to announce that Narvar CEO Amit Sharma joins Chris Walton and Anne Mezzenga for a special Shoptalk Edition of their ongoing Spotlight Series brought to you in partnership with Meta. Collectively the three of them go deep on: – Why returns are now the "first-mile" of a new retail experience - What it takes to pick up returns directly from customers' homes - How a smooth returns process can greatly improve supply chain flexibility and improve overall inventory stock position - And how coordinated return hubs at places like malls make consumers' lives that much easier It is a conversation sure to generate buzz at Shoptalk because the answers Amit provides are just so damn intuitive! Music by hooksounds.com
On June 17, 2020 Freestyle Capital General Partner Jenny Lefcourt joined High Alpha Partner Kristian Andersen for our monthly Speaker Series. Together, they discussed Jenny's career, her path into venture capital, and her involvement with All Raise. Jenny's career spans corporate America, consumer startups, founding companies, and investing. After graduating from the Wharton School and spending a year backpacking around the world, she worked for a Palo Alto-based consumer software company through its IPO. Later, she founded WeddingChannel.com and Bella Pictures, both of which went on to be acquired. Today, she spends her days meeting with entrepreneurs and working alongside Freestyle Capital portfolio companies, including BetterUp, Narvar and Daily.co. Jenny is also a founding, active member of All Raise, a non-profit dedicated to increasing diversity in tech. In this episode, we revisit Jenny's Speaker Series where you'll learn: Jenny's investment and decision-making frameworks Her mission to take risks in both her personal and professional life Her role in identifying opportunities for inclusion in the venture capital space
Jesse Genet is the founder and CEO of Lumi, the end-to-end platform for packaging supply chains, which was recently acquired by Narvar. Jesse and I actually worked together previously where I helped build out her teams at Lumi in its earlier days. Jesse is such a savvy entrepreneur and has had a knack for it since she was in high school. She emphasizes how crucial it was for her to place a large focus on the people-side of her business in order for it to flourish on a larger scale fast. In this episode, Jesse and I get into the importance of hiring the right person at the time, specifically the difference between hiring early on in your business versus during a more mature stage in your business. We also discuss how to build out a successful, tried and true hiring process, and why it's so important for founders to take a step back when hiring and spend quality time assessing the type of role they need to fill before speaking to candidates.IN THIS EPISODE, I TALK ABOUT:Jesse's background and how she started out as an entrepreneur in high schoolThe evolution of the hiring processThe important of hiring at the right time in your businessDefining the core value you want a new hire to embodyJesse's experience with turnoverHow to realize a hire is no longer a fit for the role they're inFighting the urge to fill a role for the sake of an urgent needCONNECT WITH JESSEFollow Jesse: @jessegenetFollow Lumi: @lumiLearn more: lumi.comWatch Lumi: youtube.com/lumiCONNECT WITH JACKIEFollow People Principles: @peopleprinciplesLet's TikTok: @peopleprinciplesLearn more: peopleprinciples.co
If you're an adult in the US, you most likely have engaged with Narvar. With the goal of simplifying consumers' everyday lives by driving customer loyalty through seamless post-purchase experiences, they've touched more than 80% of adults in the states. In this episode of Growth Marketing Camp, we are delighted to have Catherine Dummitt, VP of Marketing at Narvar, join us. Kicking off her career as an SDR, her journey is not typical, which makes her a marketing leader with a unique point of view. Catherine tells the story of how she launched one of the most fun and original campaigns we've heard in a while, and breaks down the steps her team took to make it successful. She also shares her take on how to break into a noisy space and stand out. Trust us, you won't want to miss this one, so be sure to tune in.
If you're an adult in the US, you most likely have engaged with Narvar. With the goal of simplifying consumers' everyday lives by driving customer loyalty through seamless post-purchase experiences, they've touched more than 80% of adults in the states.In this episode of Growth Marketing Camp, we are delighted to have Catherine Dummitt, VP of Marketing at Narvar, join us. Kicking off her career as an SDR, her journey is not typical, which makes her a marketing leader with a unique point of view. Catherine tells the story of how she launched one of the most fun and original campaigns we've heard in a while, and breaks down the steps her team took to make it successful. She also shares her take on how to break into a noisy space and stand out.Trust us, you won't want to miss this one, so be sure to tune in.
Episode 560 of #LocationWeekly is out now! We talk about Uber launching in-app entertainment booking, AT&T using street lamps to ramp up 5G coverage, Narvar picking up returns from customers' homes, and Area launching geo-location NFT platform. Tune in now!
Successful marketing is fueled by the ability to step into prospects' shoes and the ability to generate fresh ideas to engage. Both of those things can be hard to do if you're operating from your own perspective. Being intentional about seeking other perspectives can really help. I'm thrilled to bring Catherine Dummit on the show today to talk about diversity and inclusion. Catherine is the VP of Marketing at Narvar, and she's sharing the story that brought her to value diversity and some practical tips on how leadership teams and individual team members can promote diversity and create inclusion. ✨ Transcript with Key Takeaways ✨ Connect with Catherine on LinkedIn ✨ Check out Narvar
In this episode you'll hear from Catherine Dummitt. We covered these workplace issues: ✅ working in a male dominated industry. ✅ Overcoming imposter syndrome at work. ✅ The importance of diversity. ✅ Working long hours. ABOUT CATHERINE Catherine Dummitt is the VP of Marketing at Narvar, the leader in Post-Purchase Experiences. In her role, Catherine oversees all aspects of marketing, generating brand awareness, driving demand, and powering customer advocacy. As a Marketing leader, she is passionate about building diverse teams, who operate as organizational growth catalysts. Catherine is dedicated to advancing women in the workforce – having stood up ERCs at previous organizations and serving as the Co-President to mBolden (formerly Women in Wireless) in NY. SHOW NOTES PAGE https://ordinarytobadass.com/workforce/ --- Send in a voice message: https://anchor.fm/ordinarytobadass/message
Today's episode of Hazard Girls is the premiere episode interviewing a woman in tech! We are so excited to welcome Catherine Dummitt, VP of marketing at Narvar, and honorary Hazard Girl through her work building diverse teams and bringing women into the workforce. Join us to hear about Catherine's experience in the world of tech, as well as the challenges she has faced and how she has handled them. From overcoming her fear of rejection when cold-calling as her very first (non-tech related) job, to dreams of setting up a female-founded, female-run recruitment agency, Catherine's journey to where she is now is an inspiration to women everywhere. Find out how she handles men talking over her and taking credit for her ideas, and how you can pump yourself up before entering a challenging work environment. Tune in for all this and so much more in today's inspirational episode! Learn more about your ad choices. Visit megaphone.fm/adchoices
Since the early 2000s, Amit Sharma has worked with commerce giants like Walmart and Apple to build supply chain infrastructure. In 2012, he founded Narvar. If you've bought anything online in the past few years, you've no doubt interacted with Narvar. Brands like Sephora, Patagonia, Gap and Sonos, ship millions of products per year using Narvar's comprehensive pre-to-post-purchase software.To fulfill the packaging piece of their pixel-to-package promise, Narvar recently acquired Lumi! In this episode, Stephan and Amit talk about the flux in consumer expectations, what it takes for brands to please customers now, and what's next for Lumi and Narvar.Visit the Lumi blog for links and images.
Ajit Ghuman is the author of bestselling book, Price to Scale, and currently leads Product Marketing at Narvar. We brought him on to pick his brain on how technology companies should approach building their SaaS pricing. It's a fascinating episode. Tune in to learn: Who should be involved in crafting SaaS pricing How to assess which pricing strategy makes sense for your business How and when product marketing and sales should be involved in pricing strategy Why the GBB (Good, Better, Best) model for SaaS pricing doesn't always work The approach that Ajit takes to researching which features matter within which pricing packages How the cost implications of usage-based pricing means experimentation is crucial Why you should be charging for trial plans
In this episode of the Sales Hacker Podcast, we have Ajit Ghuman , Head of Product Marketing at Narvar and author of Price To Scale . Join us for a conversation about Ajit's pricing philosophy, the effect that price has on customer satisfaction, and why the truth is better than feeling good.What You'll Learn - The role of product marketing, perfectly summarized- Why pricing is too often an afterthought- How to make pricing decisions upstream- The importance of truth tellingShow Agenda and Timestamps- About Ajit Ghuman & Narvar [3:40]- The role of product marketing [5:30]- A pricing philosophy that works [8:55]- The relationship between price & customer satisfaction [14:15]- Why truth trumps feeling good [22:28]- Paying it forward: shout-outs [27:16]- Sam's Corner [29:40]
In this episode of the Sales Hacker Podcast, we have Ajit Ghuman , Head of Product Marketing at Narvar and author of Price To Scale . Join us for a conversation about Ajit's pricing philosophy, the effect that price has on customer satisfaction, and why the truth is better than feeling good. What You'll Learn - The role of product marketing, perfectly summarized - Why pricing is too often an afterthought - How to make pricing decisions upstream - The importance of truth telling Show Agenda and Timestamps - About Ajit Ghuman & Narvar [3:40] - The role of product marketing [5:30] - A pricing philosophy that works [8:55] - The relationship between price & customer satisfaction [14:15] - Why truth trumps feeling good [22:28] - Paying it forward: shout-outs [27:16] - Sam's Corner [29:40]
Is Loyalty the new CAC? The Post Purchase Consumer Journey represents an multi-staged opportunity to drive loyalty and customer lifetime value, deriving greater margin from the investment in D2C. David Morin, Sr. Director, Retail + Client Strategy at post-purchase platform provider Narvar joined Peter to bring to life the various stages of the post-purchase journey and how brands are intensifying their focus to drive trust, transparency, and advocacy, and making every customer feel like their most important customer.
This week we dive into what is often viewed as arcane science by the development community, pricing. Pricing can make or break any product. Everyone in the value chain has to have a good understanding of how pricing decisions are made and how they can impact what should be built and when. One critical part of the conversation focuses on whether there is an ideal pattern for product and development to work together? If not, what are the consequences? Our conversation just skims the surface of Ajit Ghuman's new book Priced to Scale which hit the book stands in April. Ajit is currently Head of Product Marketing at Narvar, an enterprise-grade customer engagement platform that helps retailers inspire loyalty beyond reason by enabling seamless post-purchase experiences. A SaaS Product Marketing veteran, he has helped companies such as Medallia, Helpshift, and Feedzai differentiate their products, grow revenue, and win. Ajit is an expert in software pricing and his upcoming book, Price to Scale, covers an end-to-end approach to packaging and pricing for high-growth technology companies. He is an avid writer and routinely shares his insights as a member of the Forbes Communication Council, the Bizjournals Leadership Trust, and at Sharebird.com. He is an executive member at Revenue Collective, the leading network of commercial leaders working in the fastest-growing companies worldwide. Web https://ajitghuman.com/pricing-book/ LinkedIn linkedin.com/in/ajitpalghuman Twitter apghuman Re-Read Saturday News This week we tack the introduction to Monotasking by Staffan Nöteberg. The introduction is titled The Five Axioms of Monotasking.; Staffan takes us directly into the deep end. As I noted last week, I will take at least one concept/idea for the charter we are reading forward and try to apply it in my life. As I re-read the introduction, I identified two potential behavior changes based on the five axioms. They are: Resume doing daily retrospectives (focused on Axiom 5) Quiesce Teams and Slack (focused on Axiom 2) I am going to resume daily retrospectives which I stopped doing early last year as I adjusted my work life after I stopped leaving the house on a daily basis. Option 3 would have the biggest impact but will require more groundwork given expectations of instant availability. Has anyone experimented with quiescing chats in Team and Slack (or other similar tools)? Week 1 - Logistics, Game Plan, and Preface - https://bit.ly/3x1oVap Week 2 - Introduction - https://bit.ly/2TXVfwt Upcoming Events! ISMA 18 Virtual Conference, June 24th, 2021 8 AM EDT to 11:15 EDT I will host the event. The event will have a host of great speakers on great topics! ISMA 18 will be free for both IFPUG members and non-members. IFPUG members are eligible for 1 credit at the CFPS Extension Program (CEP) and also attract 3 Technical PDUs in the PMI Talent Triangle®, both by attending the full conference! Register: https://www.ifpug.org/isma18/ Real Value of TMMi (SPaMCAST is a Friend of TMMi America) Free webinar from TMMi America featuring Mark Summers June 25th, 2 to 3 PM EDT This webinar will explore the common usages of the TMMi Test Process Improvement framework. We will dive into how: You can leverage this framework to transform the way your organization delivers software. The model can transform your career. Next steps to take on your journey to becoming a Test Process Improvement superhero. The real value of the TMMi is to help you dramatically change the frequency and quality of your software delivery. Register at https://bit.ly/2RtoGpy Next SPaMCAST In the next Software Process and Measurement Cast, we stay with an agile product theme with a conversation the Rahul Aggarwal. We discussed building products to support the gig economy and entrepreneurship. Anyone thinking about a side hustle or starting a business will want to listen to Rahul's sage advice.
Ajit Ghuman joins Sarah Hicks on this episode of the Predictable Revenue Podcast. Ajit is the author of Price To Scale and is a SaaS Product Marketing veteran who has helped firms such as Narvar, Medallia, Helpshift, and Feedzai differentiate their products, grow revenue, and win. Highlights include: the common misconceptions leaders have about pricing a saas product (2:18), the most common questions leaders ask Ajit about pricing (4:59), setting pricing from the ground up (9:38), building the right packages (13:50), setting pricing (18:30), finding the right unit metric (21:38), and whether or not you should publish pricing on your website (22:45). SHOW NOTES ProfitWell's Patrick Campbell on the nuances of pricing and why salespeople aren't more involved Cost vs Yield in Outbound Sales Might Be the Most Important Concept You're Missing
This week is a doubleheader (baseball term for two games played by the same teams on the same day against each other). We begin our re-read of Monotasking by Staffan Nöteberg and we have my interview with Staffan. Several years ago I read Staffan's book on Pomodoro which changed how I work. Monotasking might be even more useful and impactful. We discussed how to apply the ideas in the book to improve focus, productivity, and quality of life. Staffan Nöteberg is an enterprise agility coach with years of experience in improving personal productivity. He is also the author of Pomodoro Technique Illustrated (2009) and teaches seminars on monotasking to companies in North America, Europe, and East Asia. Twitter: https://twitter.com/staffannoteberg Website: https://monotasking.staffannoteberg.com/ Re-Read Saturday News We start our re-read of Monotasking by Staffan Nöteberg. The book is 237 pages published by Racehorse Publishing (an imprint of Simon & Schuster) and was released in English on June 1, 2021. For most of the readers of the blog and listeners to the podcast, this will be an initial read. The book's contents include a Preface, Introduction, 7 numbered chapters, an Afterword, and then other stuff like index and more (we will not cover the other stuff but I am glad for the index and endnotes). Now the fun part. Instead of a straight re-read and discussion. I am going to read a chapter, highlight the parts I am going to implement in the next week, tell you what I am going to do, and then the following week admit how well I performed. Week 1 - Logistics, Game Plan, and Preface - https://bit.ly/3x1oVap As a reminder, all of the entries from Fixing Your Scrum, Practical Solutions to Common Scrum Problems, by Ryan Ripley and Todd Miller are available! Week 1: Re-read Logistics and Front Matter - https://bit.ly/3mgz9P6 Week 2: A Brief Introduction To Scrum, and Why Scrum Goes Bad - https://bit.ly/37w4Dv9 Week 3: Breaking Bad Scrum with a Value-Driven Approach - http://bit.ly/3stGc9Q Week 4: The Product Owner - https://bit.ly/3qpKvSn Week 5: The Product Backlog - http://bit.ly/3cAEk9c Week 6: The Development Team - http://bit.ly/2OLVAAs Week 7: Embracing The Scrum Master Role - https://bit.ly/3m0HB5D Week 8: Management - https://bit.ly/31Kv39l Week 9: Thinking In Sprints - https://bit.ly/321wXTg Week 10: Sprint Planning - https://bit.ly/3stWOhx Week 11: Sprint Backlog - https://bit.ly/3njezit Week 12 - Reclaiming The Daily Scrum - https://bit.ly/3eNzMgz Week 13: Deconstructing the Done Product Increment - https://bit.ly/3bedTGc Week 14: The Sprint Review - https://bit.ly/3huZvgP Week 15: The Retrospective - https://bit.ly/3bOK2Vg Week 16 - Final Thoughts - https://bit.ly/3p3tbU0v Upcoming Events! ISMA 18 Virtual Conference, June 24th, 2021 8 AM EDT to 11:15 EDT I will host the event. The event will have a host of great speakers on great topics! ISMA 18 will be free for both IFPUG members and non-members. IFPUG members are eligible for 1 credit at the CFPS Extension Program (CEP) and also attract 3 Technical PDUs in the PMI Talent Triangle®, both by attending the full conference! Register: https://www.ifpug.org/isma18/ Real Value of TMMi (SPaMCAST is a Friend of TMMi America) Free webinar from TMMi America featuring Mark Summers June 25th, 2 to 3 PM EDT This webinar will explore the common usages of the TMMi Test Process Improvement framework. We will dive into how: You can leverage this framework to transform the way your organization delivers software. The model can transform your career. Next steps to take on your journey to becoming a Test Process Improvement superhero. The real value of the TMMi is to help you dramatically change the frequency and quality of your software delivery. Register at https://bit.ly/2RtoGpy Next SPaMCAST In the next Software Process and Measurement Cast, we talk with Ajit Ghuman, Head of Product Marketing at Narvar. Ajit and I talk pricing, marketing, product engagement/ownership, and development. Is there an ideal pattern for product and development to work together? If not, what are the consequences?
Global Product Management Talk is pleased to bring you the next episode of... The Everyday Innovator with host Chad McAllister, PhD. The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers. About the Episode: Today we are discussing how to price products, helping you avoid common mistakes and sharing steps to make your pricing smarter. Our guest is Ajit Ghuman. He is the Head of Product Marketing at Narvar, an enterprise-grade customer engagement platform for retailers. Ajit is an expert in software pricing and his book, Price to Scale, covers an end-to-end approach to packaging & pricing for high-growth technology companies.
How product managers can solve positioning, packaging, and pricing for their products Today we are discussing how to price products, helping you avoid common mistakes and sharing steps to make your pricing smarter. Our guest is Ajit Ghuman. He is the Head of Product Marketing at Narvar, an enterprise-grade customer engagement platform for retailers. Ajit is […]
How product managers can solve positioning, packaging, and pricing for their products Today we are discussing how to price products, helping you avoid common mistakes and sharing steps to make your pricing smarter. Our guest is Ajit Ghuman. He is the Head of Product Marketing at Narvar, an enterprise-grade customer engagement platform for retailers. Ajit is […]
Pricing is a complex balancing act. But how can we craft a pricing structure that fits just right when it comes to serving all of our business’ needs? Ajit Ghuman, Head of Product Marketing at Narvar, has pricing down to a science. He says it’s a path best approached one step at a time. Ajit gives us his step by step framework to simplify the pricing process and how to do it with confidence. Ajit’s advice: Don’t fear pricing!
SaaS-maker Birdie, raises $11.5 million in Series A round of funding, led by Index Ventures. The UK-based caretech startup, has raised a total of $22.9M. The firm is focused on building tools for social care providers, to drive efficiencies in a chronically under resourced sector.To date, Birdie has partnered with almost 500 providers across the U.K., and currently its platform is being used to support the care of more than 20,000 older people, every week. SightCall raises $42M, for its AR-based visual assistance platform. The core of its service is AR technology, which comes embedded in their apps, or the service apps its customers use. SightCall's range of verticals includes insurance, telecoms, transportation, telehealth, manufacturing, utilities, and life science and medical devices. The funding is being led by InfraVia, an European private equity firm. The valuation of this round is not being disclosed. SightCall's Series B marks the largest funding round yet, in this sector. Munich-based parcelLab, which offers a final-mile fulfillment service for online retailers, raises $112 million in Series C. The funding round was led by the U.S. VC firm, Insight Partners. The new funding will be used for parcelLab's global expansion plans, and new product development. ParcelLab's main competitor is U.S.-based Narvar, which has raised $64 million, with its last round being a Series C funding. SaaS platform Locobuzz, raises Rs 9Cr in pre-Series A, from SIDBI Venture. Locobuzz helps clients streamline their customer experience processes, leading them to create long-lasting relationships with their customers, and position themselves as thought leaders in their domain.The SaaS startup will utilise the funds, to enhance its platform's technological capabilities, scale up its team across functions, and marketing and sales efforts. Their business verticals range from BFSI, telecom, automobile, retail, FMCG, ecommerce, and more. Redwood Software raises $379M, for enterprise process automation. The funds will be put towards accelerating product development, as it looks to grow its customer base. Founded in 1993, Netherlands-based Redwood aims to orchestrate, and automate business processes across hybrid IT environments. The company claims it serves over 3,000 enterprise customers, in over 150 countries. Cold-chain startup Celcius, raises seed round from Eaglewings Ventures. The firm is focused on building a technology-driven solution, to the problems of the conventional cold-chain network in India. According to the firm, there has been an increase in demand for cold chain solutions in the country, in the wake of the pandemic. The COVID-19 vaccine requirement is heavily dependent on a robust, and seamless cold-chain network, for effective distribution. Ahmedabad-based App-it-simple, better known for its digitalproducts CallHippo, and SoftwareSuggest, invests $200,000 in Enthu dot A I. Ankit Dudhwewala, Founder of App-it-simple, has also invested in his personal capacity. Enthu dot A is an agent evaluation, and performance management software, that helps contact centers improve the quality of their customer conversations. The funding will help Enthu dot A I, accelerate its engineering and sales efforts, and move a step forward towards its vision of enabling contact centres, to deliver better customer outcomes. Social enterprise startup, Haqdarshak, raises Rs 6.65 Cr in pre-Series A round. Haqdarshak ensures citizens at the last mile, get access to government, and private welfare schemes and services. This is done through a mobile and web SaaS platform for corporate partners, complemented by a training platform, used by community women entrepreneurs. Haqdarshak recently launched its app, on the Google Play Store. The funds will be used for hiring quality talent in execution and tech teams, and strengthening the current monitoring and evaluation process. It will also use the funds to launch, and expand vaccination plus health insurance coverage-focused services, at the last mile with a digital push, and invest in plug-and-play tech tools. Bengaluru-based telemedicine, and mobile health startup, Practo, is looking to raise about Rs 60 crore in debt funding, from Trifecta Venture Debt Fund - II, in six tranches. According to the MCA filings, Practo has already received the first tranche, amounting to Rs 15 crore. The company last raised $32 million in August 2020, in a round led by A1A Company. This development comes at a time, when the company recently announced its ‘Corporate Suraksha', a corporate vaccination programme, for companies across India Bengaluru-based telemedicine, and mobile health startup, Practo, is looking to raise about Rs 60 crore in debt funding, from Trifecta Venture Debt Fund - II, in six tranches. According to the MCA filings, Practo has already received the first tranche, amounting to Rs 15 crore. The company last raised $32 million in August 2020, in a round led by A1A Company. This development comes at a time, when the company recently announced its ‘Corporate Suraksha', a corporate vaccination programme, for companies across India
This week on Insider we’re joined by Ajit Ghuman, Head of Product Marketing at Narvar to discuss all things PMM and pricing ahead of the release of his new book Price to Scale: Practical Pricing for Your High Growth Software Startup. Ajit shares his inspiration for the book, what readers can expect, and then dives into the world of PMM sharing his experiences and unique insights on the role. --- "What's kept me inside the profession and doing it all these years is really the... it's kind of more fun for me, maybe it depends, some people it may be less are more fun for but just the ability to be strategic one day and be very tactically creative the next day, and wear so many multiple hats, that has been the most enjoyable facet of the profession."
Ajit Ghuman is the Product Marketing Head at Narvar, a customer engagement platform that helps retailers inspire loyalty by enabling post-purchase experiences at an enterprise-grade. Ajit is known as a SaaS Product and Pricing Veteran, helping many companies such as Medallia, Helpshift & Feedzai differentiate their competitive products, to grow their revenue. During this interview we cover: 00:00 Contentfy, Your On-Demand Content Team (Sponsor) 01:58 - Ajit's Background, Past Positions & Ventures 03:29 - How to be Effective as a Product & Marketing Professional in the SaaS Space? 05:12 - What Software Companies get Wrong About Pricing 08:44 - How to Think Logically & Systematically About SaaS Pricing 13:21 - How to Effectively Adjust & Increase their Pricing & Based on What Key Points or Metrics? 16:59 - Segment-Centric vs Offer-Centric Thinking 19:47 - Different offer for Segments & Allocating on a MRR Model 22:54 - Most Common Mistakes SaaS Startups Make on Positioning & Messaging 26:02 - Borrowing Lessons from Politics to Software 30:18 - Advice Ajit Would Give His 25 Years Old Self 31:35 - Biggest Challenges Ajit is Facing Right now 33:19 - Instrumental Resources for Ajit's Success 36:25 - What does Success Mean to Michael Today 37:21 - Get in Touch With Michael Mentions: https://ajitghuman.com/ (Ajit Ghuman) https://www.revenuecollective.com/ (Revenue Collective) People: https://www.linkedin.com/in/tomasztunguz/ (Tom Tunguz) https://www.linkedin.com/in/keninger/ (Sam Keninger) Get In Touch With Ajit: https://www.linkedin.com/in/ajitpalghuman/ (Ajit's Linkedin) Tag us & follow: https://www.facebook.com/HorizenCapitalOfficial/ (Facebook) https://www.facebook.com/HorizenCapitalOfficial/ https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.linkedin.com/company/horizen-capital https://www.instagram.com/saasdistrict/ (Instagram) https://www.instagram.com/saasdistrict/ (https://www.instagram.com/saasdistrict/) More about Akeel: Twitter - https://twitter.com/AkeelJabber (https://twitter.com/AkeelJabber) LinkedIn - https://linkedin.com/in/akeel-jabbar (https://linkedin.com/in/akeel-jabbar) More Podcast Sessions - https://horizencapital.com/saas-podcast (https://horizencapital.com/saas-podcast)
If you're an aspiring PM, be sure to sign up for Path2Productto get the hands-on experience you need to land your first PM role Also, be sure to grab a copy of Ajit's book, "Price to Scale" at Amazon: Price to Scale Book Here's what we discussed: Ajit's role with Narvar and his tenure in Silicon Valley, mostly in the CX space, all in SaaS At the end of the day, pricing really comes down to positioning The practice of mapping use cases to features to inform product packaging How Jobs-to-be-Done plays into pricing Why you should almost NEVER use competitive-based pricing The number of internal variables to consider and how company strategy plays a role as the anchor to your pricing strategy Ajit's mentor and thought leader on Pricing How practical Ajit's book is with a step by step guide to pricing --- Send in a voice message: https://anchor.fm/productmanagementlessons/message Support this podcast: https://anchor.fm/productmanagementlessons/support
Ajit Ghuman is the Head of Product Marketing at Narvar, (an enterprise-grade customer engagement platform that helps retailers inspire loyalty beyond reason by enabling seamless post-purchase experiences. In this episode, shares his experiences and lessons learned around creating effective SaaS pricing models that enable a business to rapidly scale. Insights he shares include: Why do businesses believe that pricing is complex?Should crafting SaaS pricing models be solely a marketing activity that is part of the traditional 4P'sHow to go about conducting a pricing analysisWhat are the principles businesses should know in order to be able to price to scaleWhat information should they have in order to craft an informed pricing strategyWhat lessons can we learn from other companies in the software space.The framework that Ajit recommends for businesses to craft their SaaS pricing modelsWhy effective SaaS pricing models require marketing and sales to work closely togetherand much more ...
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Ajit Ghuman runs Product Marketing at Narvar and is a SaaS Product Marketing veteran. He has helped companies such as Medallia, Helpshift and Feedzai differentiate their products, grow revenue and win. On this episode of the Sales Leadership Show Ajit explains how to price B2B products and services and how sales leadership can make pricing […] The post How To PRICE B2B Products Or Services With Ajit Ghuman | Sales Leadership Show appeared first on Salesman.org.
This episode was produced remotely using the ListenDeck standardized audio production system. If you’re looking to upgrade or jumpstart your podcast production please visit www.listendeck.com. You can subscribe to this podcast and stay up to date on all the stories here on Apple Podcasts, Google Play, Stitcher, Spotify and iHeartRadio. In this episode the host John Siracusa chats remotely with Amit Sharma, co-founder & CEO of Narvar. Narvar is a customer experience platform that helps retailers inspire long-term customer loyalty, at all steps of the post-purchase journey. Narvar serves 500+ retailers like Sephora, Patagonia, Tune in and Listen. Subscribe now on Apple Podcasts, Google , Stitcher, Spotify and iHeartRadio to hear next Tuesdays interview with Yoshi Yokokawa from Alpaca. About the host: John, is the host of the ‘Bank On It’ podcast recorded onsite in Wall Street at OpenFin and Million Dollar Startup, a fully remote, high quality pitch competition podcast.. He's also the founder of the remotely recorded, studio quality standardized audio production system ListenDeck. Follow John on LinkedIn, Twitter, Medium
This episode was produced remotely using the ListenDeck standardized audio production system. If you’re looking to upgrade or jumpstart your podcast production please visit www.listendeck.com. You can subscribe to this podcast and stay up to date on all the stories here on Apple Podcasts, Google Play, Stitcher, Spotify and iHeartRadio. In this episode the host John Siracusa chats remotely with Jeremy Almond, co-founder & CEO of Paystand. Paystand's uses modern Internet, Blockchain, and SaaS technologies to transform B2B payments & remove % fees. Tune in and Listen. Subscribe now on Apple Podcasts, Google , Stitcher, Spotify and iHeartRadio to hear Thursdays interview with Amit Sharma from Narvar. About the host: John, is the host of the ‘Bank On It’ podcast recorded onsite in Wall Street at OpenFin and Million Dollar Startup, a fully remote, high quality pitch competition podcast.. He's also the founder of the remotely recorded, studio quality standardized audio production system ListenDeck. Follow John on LinkedIn, Twitter, Medium
Pricing can make or break any product. Set it too high, and even best-fit customers will take a pass. Too low and you're devaluing the product, stunting growth and possibly starving it for cash. But how do you craft a pricing structure that is just right—and be confident it is? And then how do you package your product offerings to attract specific buyer types, without alienating others? Pricing is a science, and those who do it effectively seldom fall into that success. Ajit Gjuman has led enterprise software product teams through the pricing process, and has interviewed a multitude of tech product leaders in writing his new book, "Price to Scale." He's also the head of product marketing at Narvar, a customer engagement platform that helps brands like Yeti, Levi's and Dyson drive long-term customer loyalty by unifying shipping and returns.Ajit's ultimate goal for the book was for any product manager or entrepreneur to be able to read it over a weekend, then methodically assemble end-to-end pricing in just 30 days. Ajit Ghuman joins Graphos Product Principal Laurier Mandin to explain how that is possible, and offer advice to listeners challenged with setting or resetting product pricing in order to profitably scale their business. Here are some key-takeaways from this power-packed episode: What team member is best-suited to implement your pricing structure (1:45) Ajit's definition of “Positioning” (3:00) What is “Packaging” for a tech product, and what does it look like done right? (4:32) Identifying market segments for a brand new product (6:17) Where do “freemium” products work, and where are they a bad idea? (8:36) Understanding “Product-Led” strategy (11:32) How pricing and your margins relate to going to IPO or being acquired (13:44) How to lead a team in pricing implementation, and influence the CEO (17:06) The alignment hack Helpshift used to 10X revenue from a key account (21:27) Using value metrics to optimize pricing and revenue (22:31) Why your cost to produce has nothing to do with what the customer will pay (24:55) Price to Scale book: AjitGhuman.comThe Product Launch & Marketing Agency: GraphosProduct.com
Claudia and Madison close out The Room’s first season with guest Amit Sharma, CEO, and founder of Narvar. Madison first met Amit in Narvar’s offices back in 2019, as a customer at Gap Inc. If you’ve ever received an email about your tracking update or returned something online, odds are you’ve interacted with Narvar’s core products. Narvar is a post-purchase customer engagement platform helping over 650 retailers streamline their customer communication, returns, and exchanges. Founded in 2012, Amit saw what others did not, post-purchase is a powerful mechanism for e-commerce customer loyalty, retention, and satisfaction. Rather than “ghosting” your customers, retailers needed to handhold customers every step of the way from the “complete purchase button” to the ring of the doorbell. As we learn in today’s episode, this wasn’t Amit’s first try at start-up. Listen to the episode to hear about his journey from India, the first start-up with unfortunate market timing, his time working at multiple large retailers, and ultimately taking the plunge to start Narvar.
Sid Jha started a weekly newsletter in May 2019, while he was in college, sharing his observations on books and academic papers, unique business stories, and a few niche parts of the internet. He sent the first few editions to his close friends and over time has built a base of 3000+ subscribers. He's since met some very interesting people like David Perell and Packy Mccormick and learned a ton of lessons. These days, 30% of his articles are based on stuff shared by his readers, which is quite amazing. Ever since I interviewed Dickie Bush a few weeks back, I wanted to interview someone in the newsletter space again and Sid is one of the most interesting people I've met online. His tips on starting a newsletter and building distribution into the content are really valuable. We talked about a lot of interesting things - more in the show notes below. Hope you enjoy it as much as I did. Happy Sunday :) SHOW NOTES 01:40 - Introduction and College 02:48 - Sunday Snapshots and why I started writing the newsletter 04:01 - The habit of reading 05:41 - The American and Indian culture of entrepreneurship 07:07 - Entrepreneurship is an investment with unbounded upside 08:05 - Taking notes and breaking down the Starbucks loyalty system 10:48 - My process of writing and the value of consistency 12:55 - My process of crafting an edition of Sunday Snapshots newsletter 14:36 - When I realized people outside my friend circle had started reading the newsletter 17:05 - David Perell and Packy Mccormick 18:28 - Building a personal monopoly and the infinite leverage of the internet 20:15 - Accountability is underappreciated and why super-rich people are fit 21:27 - How I'm building my personal monopoly with observation-based writing on tech, history, or people 23:40 - How I'd grow a newsletter from scratch if I started today 26:31 - Building distribution into your content and why you should never write about Mark Zuckerberg 27:56 - Your Chief of staff would be an extension of your abilities and should complement you 30:30 - How I made sure my breakdowns of Lyndon B. Johnson's went viral 32:02 - Narvar and controlling the post-purchase experience of e-commerce 33:50 - LBJ book series and The Remains of the Day by Kazuo Ishiguro 34:43 - My favorite newsletters - The Generalist, Femstreet, Remains if the day, Sari Azout, Eugene Wei, and Venture Desktop 36:24 - Asking users to share my content and managing scale 37:36 - I'd rather have fewer subscribers than a low email open rate 39:04 - Success according to me 39:54 - Ideas I'm playing with for the next editions of the newsletter 40:57 - Start your newsletter today, set a deadline, and commit to it I share all the articles/podcasts/books I consume during researching my guests as well as other stuff I find interesting in the newsletter (https://stealmymarketing.substack.com) You can also follow me on Twitter for similar stuff. My DMs are open (https://twitter.com/AbhishekLpd) Sunday Snapshots (https://sss.substack.com) Sid's Twitter (https://twitter.com/sidharthajha) Sid's Longform Essays (https://www.sidharthajha.com) --- Send in a voice message: https://podcasters.spotify.com/pod/show/intellectual-software/message
Narvar founder Amit Sharma Joins me to discuss the continued E-commerce explosion. Narvar is a software company that helps retailers perfect the customer journey especially around returns. Guest - Amit Sharma, Founder and CEO at Narvar howardlindzon.com, narvar.com Twitter: @howardlindzon, @amitbol, @narvarinc, @knutjensen linkedin.com/in/amitsharma #fintech #invest #investment #venturecapital #stockmarket #finance
For many future finance leaders, the year 2020 is destined to provide the dark moments of doubt that sweeten the upsides to be savored in years to come. Certainly, few business lessons are more widely cherished than those related to challenging economic times—and few are summoned more by finance leaders when it comes to explaining their business-building philosophies. Such is the case with Narvar CFO Jim Emerich, who in recounting the experiences that have prepared him for a finance leadership role always singles out the year 2001, when the September 11 terrorist attacks disrupted an economy still reeling from the burst of the dotcom bubble. That May, Emerich stepped into a controller position at Salesforce, the pioneering SaaS developer that had only recently entered the ranks of midsize companies. “We were burning cash throughout that year, and we were getting pretty close to the end. What saved us was the knowledge that eventually people realized that the world hadn’t ended,” recalls Emerich, who confidently and swiftly draws a line from his early Salesforce days to his arrival at Narvar earlier this year. As at Salesforce, Emerich is now tasked with building the financial infrastructure of a SaaS developer in the midst of economic uncertainty. But now is a time well suited to experienced leaders accustomed to quelling doubts and exposing the path to the future. –Jack Sweeney
Miriam Bloom Williams has over a decade of experience working at global brands Coach, Louis Vuitton, J.Crew and L’Occitane, where she held supply chain and operations leadership roles. She oversaw international logistics, WMS and SAP implementations, retail operations and omni- channel distribution. She then spent 18 months leading Logistics Partnerships at Narvar, a venture backed high growth retail technology start-up focused on post purchase customer experiences. She holds a BA in Communications from The University of Pennsylvania and an MBA from The Wharton School. She is a proud WEMBA 39! After 13 years in New York, she now lives with her family in Berkeley, California. In 2018 she co-founded Bloomwell, a maternity wear disruptor offering high tech, versatile clothing for today's exceptional and expecting women. Follow Superkin on instagram @shopsuperkin and be sure to share with any expecting women you know!
Welcome Loyal listeners in today's episode of the loyalty minute we're going to be talking about live chat and chatbots overtaking email for retail communications, and its effect on customer and brand loyalty. Independent research from Narvar and YouGov has revealed that the modern retailer needs to look carefully at the quality of the communications experience they are providing across all channels, both before and beyond the buy button. The study also found that millennials and baby boomers strongly believe that fast and direct communications about an order is the number one factor in securing their loyalty. Here are some Key findings: Millennials are 20% less likely to contact a retailer via email than baby boomers, and are five times more likely to use live chat on a website Fast and direct communications about an order is the number one factor in winning the loyalty of millennials and baby boomers - that's over things like retailers sharing recommendations and product reviews 20% of all device owners in the UK are using voice-control for online shopping Millennials are the age group least likely to want to be contacted by a retailer over SMS To learn more about this and other great customer loyalty insights, please visit theloayltyminute.com Enjoy! --- Send in a voice message: https://anchor.fm/rob-gallo/message
André David Anderson, Director of Commercial Sales at Narvar, talks to Ashleigh and Kasey about his career trajectory, finding your motivation, and building out diverse teams.SHOW NOTESBackstory-After graduating from Santa Clara University in 1995 with political science and history degrees and no idea what he wanted to do, he moved back to Pasadena and began to work as a Production Assistant. He still cites this job as the worst he's ever had.-He then began working as an office clerk for an insurance defense litigation firm in downtown LA, but it was only after his brother mentioned that André might be good at sales that he thought about it.-In 1997 he moved to a headhunting firm in Westwood working as a recruiter, until he got fired 10 months later for not hitting his number.-While looking through the classified ads he found a shipping company near Inglewood that he joined as the Regional Sales Coordinator, the equivalent of a BDR. Utilizing his knowledge of the Bay Area, he was able to really connect with clients and in 1999 replaced the AE that covered the San Francisco market.-His college classmate, Brian, who was working at a startup had heard that André had been transferred up to San Francisco and offered him a position as a BDR that he accepted. When the recession hit everything went belly-up and André began working for a learning management system as a BDR, until Brian came back into the picture and asked him to move to AirWave.-André was a Territory Development Manager, the equivalent of a BDR, at AirWave but was promoted to manager in 2006 and this was when he got his first experience building out a team.-Following AirWave, André worked for a wifi analytics company for four years where he made the shift from working with direct sales to channel sales.-He then moved to Narvar with Brian and has been there for two years.Career Trajectory-When you're early on in your career it's easy to think your trajectory should and will be a straight line, when in reality most people bounce around a lot, but are constantly gathering information, skills, and experience to create a more holistic picture over time.Finding Your Why-The thing that drives you needs to be way deeper than money. Leaving it at money, especially in interviews, makes you seem shallow, not to mention having something more makes you a better and more motivated employee and colleague.Building Out Teams-André is looking for the best candidates and storytellers, but is deliberate about the makeup of his team. He needs diversity, because it can only make a team stronger to have different perspectives represented.-If companies are having trouble finding a diverse selection of candidates, it's up to them to roll up their sleeves and do the outreach because diversity will come as long as it is an authentic value and they are willing to do the work.Resources-The Challenger Sale by Matthew Dixon and Brent AdamsonSend in a voice message: https://anchor.fm/othersideofsales/messageSupport this podcast: https://anchor.fm/othersideofsales/support
Jenny Lefcourt brings 20+ years of technology start-up experience to her role as General Partner at Freestyle, a $90M seed-stage fund in San Francisco whose partners are all serial entrepreneurs. Freestyle has led investments in companies such as Airtable, Intercom, Patreon, Narvar, BetterUp, and Wag. Jenny is also a founding member of All Raise, a non-profit dedicated to diversity in funders & founders. --- Send in a voice message: https://anchor.fm/therealcapitalist/message
Amit Sharma is the founder and CEO of Narvar, an intelligent customer experience platform that helps commerce companies simplify the everyday lives of consumers. The company has raised $64 million from Accel, Battery, Freestyle Capital, Scale Venture Partners, and Salesforce Ventures. Prior to this Amit was a senior executive at Walmart and Apple.
Amit Sharma is the founder and CEO of Narvar, an intelligent customer experience platform that helps commerce companies simplify the everyday lives of consumers. The company has raised $64 million from Accel, Battery, Freestyle Capital, Scale Venture Partners, and Salesforce Ventures. Prior to this Amit was a senior executive at Walmart and Apple.
Featuring: Factual partners with Airship & Braze, Class action against all 4 U.S. mobile operators, Decathalon opens 1st U.S. store, Burger King delivers in Mexico City traffic jams, Para'Kito goes AR with Georgia Pacific, Walgreens teams with Narvar.
Featuring: Factual partners with Airship & Braze, Class action against all 4 U.S. mobile operators, Decathalon opens 1st U.S. store, Burger King delivers in Mexico City traffic jams, Para'Kito goes AR with Georgia Pacific, Walgreens teams with Narvar.
Tout est allé très vite pour Kronos Care et ses co-fondateurs. Après une offre commerciale lancée en Avril 2017, alors qu'ils étaient encore étudiants, les fondateurs de Kronos Care décident de se rapprocher du leader de leur marché, le groupe américain Narvar qui souhaite accélérer sa croissance sur le marché Européen. L'histoire de Kronos Care est une véritable histoire entrepreneuriale avec ses pivots, ses bonnes rencontres et une proposition de valeur forte et scalable trouvée après plusieurs itérations. Dans ce nouvel épisode d’Exitroots j’interviewe Guillaume L’hostis, co-fondateur de Kronos Care, solution d'amélioration de l'expérience client post achat permettant aux retailers et aux marques d’accroître leur fidélisation en proposant un suivi de livraison amélioré et des notifications proactives.
60% of customers choose a retailer that is able to specify the exact time of delivery. Implementing actionable processes to increase customer satisfaction in retail is a challenge. Going the extra mile means making delivery more transparent and predictable, eliminating shipping anxiety. In this podcast episode you will listen to Sean Sherwin-Smith, an Operations Director for Narvar who is going to share strategy on client retention in retail.Download free materials for this episode: https://www.salesleaderstalks.com/podcast/the-art-of-upselling-and-in-retail
The Intuitive Customer - Improve Your Customer Experience To Gain Growth
We all know the retail landscape is changing. But what should it be changing to? What are the opportunities and problems? Colin and Ryan interview Amit Sharma, CEO of Narvar, about how retailers can create emotional connections with shoppers in a technology-driven world. Colin will reveal how you can benchmark your organization performance against other companies to determine how you are doing in the new world of behavioral economics and customer experience. Just complete a short questionnaire and we will then send you a free personalized report!
The Intuitive Customer - Improve Your Customer Experience To Gain Growth
We all know the retail landscape is changing. But what should it be changing to? What are the opportunities and problems? Colin and Ryan interview Amit Sharma, CEO of Narvar, about how retailers can create emotional connections with shoppers in a technology-driven world. Colin will reveal how you can benchmark your organization performance against other companies to determine how you are doing in the new world of behavioral economics and customer experience. Just complete a short questionnaire and we will then send you a free personalized report!
Atif Nayeem, former Account Manager at Amazon, recently completed his MBA at Kellogg School of Management and recently received an offer as a Product Manager at Series B funded E-Commerce startup, Narvar. In this episode, Atif shares how he went about startup recruiting. Some of things he touches upon include: 1. Why he decided to recruit for startups 2. How it's hard to change location, industry and function at the same time, and so he looked at e-commerce startups only 3. His startup selection criteria - how series B startups can be a good fit for MBAs 4. His application strategy - Applying online + sending a direct message to the recruiter or hiring manager on LinkedIn 5. What he wrote in these initial messages - his projects and skills that could be relevant to the role he was applying for 6. How going a step beyond to really show how interested you are in the startup is really helpful 7. His interview process and some interesting questions he was asked 8. How he evaluated his offer and negotiated it 9. Helpful resources for interested candidates Thank you for listening!! Follow the show on Twitter @LED_Curator Website www.learneducatediscover.com/ Like us on FaceBook at www.facebook.com/learneducatediscover/ Email us at hello@learneducatediscover. We will reply!! Subscribe to the show on iTunes itunes.apple.com/us/podcast/learn…ver/id1049159321
The Twenty Minute VC: Venture Capital | Startup Funding | The Pitch
Brian O’Malley is a Partner @ Accel Partners, where he spearheads Accel's work with next-generation marketplaces and consumer-focused companies. He led the firm’s investments in Amino, Gametime, HotelTonight and Luma, as well as disruptive software-as-a-services businesses Duetto and Narvar. Brian joined Accel from Battery Ventures, where as a general partner he led investments in companies like Dollar Shave Club, BazaarVoice (public), Coupa, Skullcandy (public) and TradeKing (acquired by Ally). Prior to Battery, Brian led sales efforts and built some of the first web service-based API integrations for Bowstreet, Inc. (acquired by IBM). In Today’s Episode You Will Learn: 1.) How did Brian make his way into one of the world's leading VC firms? What were Brian's biggest takeaways from being in the trenches during the bust of the dot com bubble? 2.) What is the macro economic view to value compression? How should startups being approaching and dealing with this? 3.) How can startups maintain growth as the priority whilst maintaining investor expectations on burn rates? What is Brian's approach to the growth vs retention theory? 4.) What retention metrics would Accel look for indifferent products? How does this vary from category to category? What are the commonalities Brian has seen in products that have insane retentive ability?? 5.) Where does Brian stand on market size and the potential for market transition down the line? Does the market even need to be there today for it to be investable today? Items Mentioned In Today’s Episode: Brian’s Fave Book: Zero To One By Peter Thiel Brian’s Most Recent Investment: Luma: Fast, Reliable Wifi As always you can follow The Twenty Minute VC, Harry and Brian on Twitter here! If you would like to see a more colourful side to Harry with many a mojito session, you can follow him on Instagram here! The Twenty Minute VC is brought to you by Leesa, the Warby Parker or TOMS shoes of the mattress industry. Lees have done away with the terrible mattress showroom buying experience by creating a luxury premium foam mattress that is order completely online and ships for free to your doorstep. The 10 inch mattress comes in all sizes and is engineered with 3 unique foam layers for a universal, adaptive feel, including 2 inches of memory foam and 2 inches of a really cool latex foam called Avena, design to keep you cool. All Leesa mattresses are 100% US or UK made and for every 10 mattresses they sell, they donate one to a shelter. Go to Leesa.com/VC and enter the promo code VC75 to get $75 off!
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