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Solen är nödvändig och underbar, men när du solar, gör det med försiktighet, framförallt under graviditet då huden är känsligare. Och för att minimera risk för pigmenteringar - melasma, bör du undvika överdriven solexponering och alltid använda solskydd. Dessutom ses generellt en ökad frekvens av hudcancer, vår gäst hudläkare Ingela Svedberg förklarar! Vad innehåller då solskydden, vi får information av Sara Åkerberg från ACO. Sara svarar på vad SPF, UVA, UVB är, och skillnaden mellan fysikaliska och kemikaliskafilter. Vilka "filter" kan då gravida använda, och varför? .....vi pratar också om hur mycket, när och hur ofta en ska smörja in sig. Njut av sommar och solstrålar och ta hand om dig på bästa sätt!Tips, kolla in på - UV-Kollen för aktuellt UV-index!Avsnittet i samarbete med Specialistläkargruppen Gävle och ACO Hosted on Acast. See acast.com/privacy for more information.
Implementing the strategies to Sun Safety for long term skin health! In this twelfth episode in our series, we will discuss the importance of protecting our skin for the long term, not only ourselves as parents, but especially our children whose skin is more vulnerable to the long-term impacts of the summer sun. Being aware and practicing the keys to keeping our skin protected from the UVA and UVB rays of the sun are important keys to lifelong health as well as Preventing skin cancer and melanoma, especially when we start in Young Childhood and adolescence. Watch: https://youtu.be/pPYZH6zW6J4
Implementing the strategies to Sun Safety for long term skin health! In this twelfth episode in our series, we will discuss the importance of protecting our skin for the long term, not only ourselves as parents, but especially our children whose skin is more vulnerable to the long-term impacts of the summer sun. Being aware and practicing the keys to keeping our skin protected from the UVA and UVB rays of the sun are important keys to lifelong health as well as Preventing skin cancer and melanoma, especially when we start in Young Childhood and adolescence. Watch: https://youtu.be/pPYZH6zW6J4
☀️ Il sole è nostro alleato o nemico?Quando si parla di vitamina D e dieta chetogenica, la risposta non è così semplice.In questo nuovo episodio del podcast Vivere in Chetogenica, il Dott. Lorenzo Vieri dialoga con la Dott.ssa Costanza Bazzoli per esplorare uno dei temi più sottovalutati, eppure fondamentali, per chi segue uno stile di vita chetogenico: l'esposizione al sole. La pelle, spesso trascurata, è in realtà il nostro organo più esteso e uno scudo vivo contro l'ambiente. E proprio lei – grazie ai raggi solari – ci aiuta a sintetizzare quella preziosissima vitamina che sostiene il nostro sistema immunitario, l'umore, l'assorbimento del calcio e il benessere generale.Ma quanta esposizione è davvero necessaria?Bastano 10 minuti o ne servono 40?Cosa cambia in base al fototipo della pelle?E che ruolo giocano il grasso corporeo, il magnesio, l'età o il luogo in cui viviamo?
Implementing the strategies to Sun Safety for long term skin health! In this twelfth episode in our series, we will discuss the importance of protecting our skin for the long term, not only ourselves as parents, but especially our children whose skin is more vulnerable to the long-term impacts of the summer sun. Being aware and practicing the keys to keeping our skin protected from the UVA and UVB rays of the sun are important keys to lifelong health as well as Preventing skin cancer and melanoma, especially when we start in Young Childhood and adolescence. Watch https://www.transformationtalkradio.com/watch.html
Episode Title: Sunscreen Isn't the Problem—It's the ProtectionHosted by: Katarina Forster, Master Aesthetician & Founder of Your Honest GlowEpisode Type: Solo | Skincare Education | Clean Beauty✨ In This Episode:In today's solo deep dive, I'm busting myths and sharing the truth about sunscreen. We're covering:What SPF really means (and what it protects you from)UVA vs. UVB vs. blue light — and why tinted SPF mattersVitamin D vs. sun protection — the truth you need to hearWhy your makeup isn't giving you full SPF coverageThe real reason the sun doesn't “clear” your acneHow much sunscreen to use, how to reapply, and how to layer with makeupClean vs. “toxic” sunscreen ingredients — what to avoid and what's safeThe stat that changed everything: 88% of aging is caused by the sunIf you're overwhelmed by SPF options, confused about reapplying, or trying to go clean without compromising your glow—this episode is for you.
Ken je het verschil tussen UVA en UVB stralen? Is zonlicht nu goed of slecht?In deze aflevering gaan plastisch chirurgen Dr. Margot Den Hondt en Dr. Nicholas Wilssens dieper in op de effecten van zonlicht op onze huid. Meer informatie over Dr. Wilssens en Dr. Den Hondt vind je op www.plastischechirurgielimburg.be en www.puurkliniek.beVolg Dr. Den Hondt en Dr. Wilssens via:- Instagram: @art_in_surgery en @puurkliniek- Facebook: @art.in.surgery en @puurkliniek
EP. 220: Most “clean” mineral sunscreens aren't doing what you think they are. In this episode, I break down the truth about zinc oxide percentages, titanium dioxide, and the sneaky UV booster chemicals hiding in the inactive ingredient list — chemicals that act like sunscreen, boost SPF ratings, and still get labeled “mineral” and “clean”, but are closer to chemical sunscreens than you'd think. Total scam IMO. To top it off, if your bottle says “broad spectrum” but has less than a certain percentage of zinc, you're probably not protected from the rays that lead to aging and deeper skin damage. There's a lot to unpack here, and on this episode I'm calling out the marketing deception, naming names, and giving you the tools to read the damn label. If you care about your skin, your health, and not being lied to — this episode is a must. Topics Discussed: → What “broad spectrum” actually means (and why it's misleading) → The minimum zinc oxide % your mineral sunscreen needs to work → The dirty secret of UV booster chemicals hiding in “clean” formulas → Why most mineral sunscreens don't protect against UVA1 (and what that means for aging + skin cancer risk) → How titanium dioxide falls short — and why zinc is queen → The sunscreen labeling loopholes that are scamming all of us → My favorite sunscreens that actually pass the test Sponsored By: → Qualia | Go to qualialife.com/DRTYNA for up to 50% off your purchase and use code DRTYNA for an additional 15% → LMNT | Get your free Sample Pack with any LMNT purchase at drinkLMNT.com/drtyna → Maui Nui Venison | Head to mauinuivenison.com/DRTYNA to secure your access now. → Sundays | As a Listener of The Dr Tyna Show, you can Get 40% off your first order of Sundays. Go to sundaysfordogs.com/DRTYNA and use code DRTYNA at checkout. → Dr. Tyna's Chill Pill | Go to Store.DrTyna.Com/ChillPill and use code ChillPill10 to save 10% On This Episode We Cover: → 00:00:00 - Introduction → 00:01:54 - My history with sun exposure → 00:07:33 - How risky is your sun routine? → 00:08:48 - What zinc percentage actually works? → 00:15:04 - Are inactive sunscreen ingredients safe? → 00:17:35 - UVA vs UVB vs UVA1 explained → 00:26:44 - How to choose the right sunscreen → 00:32:51 - Do you really need to reapply sunscreen? → 00:34:16 - What is butyloctyl salicylate? → 00:39:33 - Breaking down sunscreen ingredients → 00:43:37 - How I researched sunscreen claims → 00:45:27 - Sunscreens to avoid → 00:54:55 - Sunscreen recommendations → 01:10:49 - Final thoughts on sunscreen safety Further Listening: → EP. 54: Safe Sunning - Solo Episode Disclaimer: Information provided in this podcast is for informational purposes only. This information is NOT intended as a substitute for the advice provided by your physician or other healthcare professional, or any information contained on or in any product. Do not use the information provided in this podcast for diagnosing or treating a health problem or disease, or prescribing medication or other treatment. Always speak with your physician or other healthcare professional before taking any medication or nutritional, herbal or other supplement, or using any treatment for a health problem. Information provided in this blog/podcast and the use of any products or services related to this podcast by you does not create a doctor-patient relationship between you and Dr. Tyna Moore. Information and statements regarding dietary supplements have not been evaluated by the Food and Drug Administration and are not intended to diagnose, treat, cure, or prevent ANY disease.
In this week's episode, Dr. Fiona Lovely speaks with Gerardo Gutierrez - “Guti”, founder of Mitolux, about one of the most overlooked pillars of wellness: sunlight. After facing pre-diabetes, low testosterone, and depression, Gerardo turned away from lifelong medications and toward natural healing. His recovery began with daily sun exposure—a simple shift that dramatically improved his hormone levels, mood, and overall vitality. Gerardo now educates others on the science of light: how UVB, red, and infrared wavelengths support vitamin D production, hormone balance, mental clarity, and even skin health. He also shares why he created the Mitolux lamp—to help people safely access the benefits of sunlight indoors, especially in modern lifestyles that keep us indoors and afraid of the sun. If you've ever wondered whether sunlight could be more healing than harmful, this episode is a must-listen. Topics We Cover in This Episode: How Guti reversed chronic health issues using sunlight instead of pharmaceuticals Why UVB, red, and infrared light are essential for hormone health, energy, and mood The truth about sunscreen and how some types can disrupt hormones How light therapy supports skin, collagen, anti-aging, and even libido Why Mitolux was born—to safely replicate the sun's full healing spectrum at home You can learn more at Mitolux.com, and please follow Guti on Instagram @mitoluxusa. Thank you to our sponsors for this episode:
Guest Suggestion Form: https://forms.gle/bnaeY3FpoFU9ZjA47Disclaimer: This video is intended solely for educational purposes and opinions shared by the guest are her personal views. We do not intent to defame or harm any person/ brand/ product/ country/ profession mentioned in the video. Our goal is to provide information to help audience make informed choices.Order 'Build, Don't Talk' (in English) here: https://amzn.eu/d/eCfijRuOrder 'Build Don't Talk' (in Hindi) here: https://amzn.eu/d/4wZISO0Follow Our Whatsapp Channel: https://www.whatsapp.com/channel/0029VaokF5x0bIdi3Qn9ef2JSubscribe To Our Other YouTube Channels:-https://www.youtube.com/@rajshamaniclipshttps://www.youtube.com/@RajShamani.Shorts
Did you know your skin can soak up harmful UV rays even on cloudy days—or throughyour car window? This week, Dr. Adam Brockman and Dr. Bob Martin tackle the mythsand must-knows of UV protection, going far beyond the sunscreen aisle. Discover why‘SPF' isn't just a summer acronym, how your diet can act as invisible armor against sundamage, and why your favorite baseball cap might be giving you a false sense of security.We'll break down the science of UVA vs. UVB rays, share surprising everyday habits thataccelerate skin aging, and reveal holistic strategies to protect your body's largestorgan—year-round. Plus, could that morning smoothie be your secret weapon againstsunburn? Tune in to build your ultimate UV defense toolkit… because healthy skin isn'tjust *skin-deep*!Dr. Bob and Dr. Brockman take calls and emails from listenersHealth Alternative of the WeekHealth Outrage of the WeekProduct Recall of the Week
What if the most affordable and effective treatment for autoimmune diseases isn't a pill—but light? In this episode, Adi Soozin interviews John McMahon, the medtech veteran behind over $500 million in exits and now co-founder of Cytoind, a company harnessing narrowband UVB phototherapy to retrain the immune system—safely, affordably, and with stunning early results.Recently featured on the cover of Scientific American, Cytoind's tech mimics sunlight to reduce MS fatigue and may hold the key to treating other autoimmune diseases. With existing insurance coverage, FDA engagement, and a $4M raise underway for their pivotal trial, this episode dives into one of the most exciting biotech frontiers—and a rare investment opportunity.From the biology of light to billion-dollar potential, this is a must-listen for founders, investors, and futurists alike.
Story at-a-glance Your skin microbiome helps protect against UV radiation damage by metabolizing harmful cis-urocanic acid (cis-UCA) using an enzyme called urocanase, preventing immunosuppression and inflammation after sun exposure Urocanase-positive bacteria rapidly respond to UVB exposure, shifting skin microbiome composition within hours and creating a protective feedback loop that supports overall skin health Conventional sunscreens often disrupt beneficial skin bacteria, while certain microbes produce protective compounds like pigments, antioxidants, and enzymes that naturally neutralize harmful UV radiation Linoleic acid (LA) from vegetable oils accumulates in skin cells, making them vulnerable to UV damage. Conversely, C15:0 fat can eventually replace LA in cell membranes Reducing LA intake and supplementing with 2 grams of C15:0 daily can help boost skin health in 12 to 18 months, enabling greater sun resilience without relying on conventional sunscreens
Is your health routine actually making you healthier, or just making you more anxious?In this episode of The Augmented Life, Michael J.J. Tiffany sits down with biohacker and longevity expert Nathalie Niddam to unpack the line between meaningful health optimization and counterproductive obsession.They dive deep into practical longevity, the role of hormones, light, genetics, wearables, and even peptides, starting with what really matters: How you feel, how you live, and whether you've nailed the basics.Nathalie offers a grounded, systems-thinking approach to health: Test intelligently, live in sync with light and circadian rhythms, move naturally, and don't skip the fundamentals in your rush to "biohack" your way to 100.This conversation is for anyone who's trying to balance data with intuition, modern tech with ancestral wisdom, and optimization with actually enjoying life.—⏱️ Timestamps00:00 – Intro: Optimization vs over-optimization01:00 – Why chasing data can backfire on your wellness04:00 – Foundational health vs fancy interventions06:30 – How to know if you're actually thriving09:00 – Light as a missing piece of the wellness puzzle12:00 – Circadian biology, vitamin D, and UVB tech15:00 – Behavioral change vs jumping to TRT18:00 – The role of strength training in longevity21:00 – Labs that actually matter (and what they tell you)23:00 – Why most people are taking the wrong supplements24:30 – Biological age tests and what to do with the data28:00 – HRV: Overrated, misunderstood, or useful?32:00 – The value of tuning in before you tune your metrics35:00 – Genetics as lifestyle feedback, not destiny39:00 – Living well with APOE4 and other gene variants42:00 – Why the foundations still matter more than any one hack44:00 – Peptides, testing, and when to actually start46:00 – Final advice: Direction > perfection
Samanta Rux from OSF Healthcare joined Wake Up Tri-Counties to talk about skin safety in the summer sun and school physicals. Ultraviolet (UV) radiation, common in sunlight and some artificial lights, poses significant health risks. Three types of UV rays—UVA, UVB, and UVC—each affect the body differently. UVA rays penetrate deeply, promoting premature skin aging and increasing cancer risk, while UVB rays are mainly responsible for sunburn and are strongly linked to most skin cancers. Although UVC rays are the most dangerous, our ozone layer shields us from them. Repeated exposure to UV radiation can cause not only skin cancer but also premature aging and eye issues such as cataracts. Experts recommend protective measures like sunscreen, sunglasses, and limiting sun exposure. For more information, visit OSF Healthcare at osfhealthcare.org. Parents are encouraged to take advantage of summer by planning for the next school year. Scheduling a well-child visit with your child's pediatrician can cover both routine check-ups and required school or sports physicals in one appointment. Health experts advise that appointment slots tend to book quickly during the summer months, so it's wise to secure a spot soon. Early planning helps ensure children meet all health requirements before classes resume. For those needing to make an appointment, visit osf.care/gynL50W171Q for more information and to access the scheduling portal. Taking steps now can help ease the back-to-school rush.
In this episode of No Filter with Kobo, Gabby opens an eye-opening conversation on a topic that's heating up—the full spectrum of solar rays. While most of us are familiar with the need to protect against UVB and UVA, there's more to the sun care story. This episode takes a deeper look at blue light (HEV) and infrared rays, and why formulating for comprehensive protection is more important than ever. Gabby is joined by returning guest Maitree Kanjilal, Applications Lab Manager and Principal Scientist at Kobo US, to help break down the science behind these lesser-known, yet highly impactful, rays.Next, Elsie introduces a standout in sun care innovation: KSL-552A-EU High Naturality Max Zinc Stick, Super Clear, Dry-Touch – a mineral sunscreen stick crafted with performance and trend-driven ingredients. To explore the formulation strategy behind this product, we're joined by Su-Anne Ng from the Kobo UK Applications Lab, who shares insights into its multifunctional design and development process. Whether you're a formulator, brand owner, or just passionateabout cutting-edge sun protection, this episode is packed with valuable insights into the science and strategy driving next-generation SPF.Want to learn more? Join our upcoming webinar for an exclusive deep dive into the latest advancements in sunscreen formulation—from boosting SPF efficacy to improving product aesthetics and sensory experience.Register here: https://attendee.gotowebinar.com/register/5629208610923876700To learn more about the formulaKSL-552A-EU High Naturality Max Zinc Stick, Super Clear, Dry-Touch, click here: https://www.koboproductsinc.com/formulations/KSL-552A-EU.pdfABOUT US: Since 1987 Kobo has provided innovative, technology-basedraw materials to the cosmetic industry. The product range includes Surface Treated Pigments, Microspheres, Suncare and Color Dispersions, Silicone Fluids, Specialties, Natural Ingredients, Effect Pigments, Boron Nitride and Delivery Systems. Kobo has five locations, USA (Corporate Headquarters), France, Japan, Brazil, and UK and is represented globally by independent agents. Learn more at: https://www.koboproductsinc.com
In this deep and unfiltered conversation, Kanoa Igarashi joins The Lineup fresh off the Western Margaret River Pro—ranked fourth in the world and hungrier for the World Title than ever. We kick things off with Kanoa's take on The Box, one of the heaviest slabs to return to the tour since 2019, where it's either twos or tens, and every drop could be your ticket to glory—or a slam on the reef. He breaks down the difference between his Main Break and Box quivers, gets into the nuance of board design with JS, and reflects on how his surfing instincts have sharpened through the years. Kanoa opens up about the evolution of his mindset—what it was like competing against one of his surfing idols in Julian Wilson, how his 2022 Top 5 finish left him feeling like he had more to prove, and why he believes his real title window is just beginning. He gets candid about overcoming imposter syndrome, dialing in every 1% of his game, and finally feeling like he's built the complete package. We dive into the Olympic effect—from the pressure cooker of the build up and competing at Tokyo Olympic Games to the emotional release of finally holding that medal. Kanoa compares notes with fellow Olympians like Noah Lyles, shares how surfing changed his life on and off the world stage, and reflects on the balance between fame, authenticity, and his roots in the Quiksilver Young Guns program. He discusses how people like Stephen ‘Belly' Bell helped shape his outlook as a growing professional surfer, talks partnerships, the importance of supportive brands throughout his career, and walks us through his decision to sign with Neutrogena as one of their first surf ambassadors. We wrap with a look ahead to Trestles and the huge change to the 2026 Tour Schedule and format. Kanoa touches on training, strategy, and the importance of feeling at home during comps. Learn more about Kanoa here and Follow him here. Relive the Western Australia Margaret River Pro. Stay tuned to see the best surfers at the Lexus Trestles Pro Presented by Outerknown, June 9 - 19th. Blocking 97% of UVB rays and 80-minutes of water-resistance, stay protected with Neutrogena's Beach Defense sunscreen here. Play WSL CT Fantasy contest and join The Lineup Podcast Mega League for a chance to win! Terms and Conditions apply. Get the latest merch at the WSL Store! Stay up to date with all the rankings. Join the conversation by following The Lineup podcast with Dave Prodan on Instagram and subscribing to our YouTube channel. Get the latest WSL rankings, news, and event info. **Visit this page if you've been affected by the Los Angeles wildfires, and would like to volunteer or donate. Our hearts are with you.** Learn more about your ad choices. Visit megaphone.fm/adchoices
Send us a message with this link, we would love to hear from you. Standard message rates may apply.We dive deep into the essential topic of skin cancer prevention and sun protection methods. As summer approaches, it's crucial to understand how to protect yourself from harmful UV rays that can lead to skin cancer, a condition that affects one in five Americans in their lifetime.• One in five Americans will develop skin cancer in their lifetime• Seek shade between 10am-2pm when the sun's rays are strongest• Wear protective clothing including lightweight long sleeves, pants, and wide-brimmed hats• Choose broad-spectrum, SPF 30+ water-resistant sunscreen• Apply one ounce (a shot glass amount) to cover an adult body• Reapply sunscreen every two hours or after swimming/sweating• SPF 30 blocks 97% of UVB rays, but no sunscreen blocks 100% of rays• Babies under six months should avoid sun exposure completely• For sunburns: stay indoors, keep skin moisturized, drink extra water, and don't pop blistersShare this episode with anyone who spends time in the sun. Check us out on Instagram, visit our website for all our old episodes, or sign up for our email list in the description wherever you listen to podcasts.Support the showSubscribe to Our Newsletter! Production and Content: Edward Delesky, MD & Nicole Aruffo, RNArtwork: Olivia Pawlowski
In this episode of Derms and Conditions, Dr James Q. Del Rosso welcomes esteemed dermatologist Dr Henry Lim from Michigan. Together, they explore the evolving science behind photoprotection, the importance of advances in sunscreen formulations and ingredients, and the clinical relevance of sunscreen formulations that both protect against and repair photodamage. Dr Lim provides an update on comprehensive photoprotection that includes ultraviolet radiation coverage, recognizes the growing role of visible light protection, and incorporates ingredients with antioxidant activity. He also explains where mineral sunscreens can be particularly helpful in clinical practice. A major part of the discussion highlights the progression of science supporting DNA repair through the use of liposomes containing photolyases. These enzymes have been shown to repair cyclobutane pyrimidine dimers—mutagenic DNA lesions induced by UVA and UVB exposure. Incorporating photolyases into sunscreen formulations has been associated with reduced actinic keratosis formation and enhanced skin protection. Dr Del Rosso shares his insights on ISDIN's Eryfotona Actinica and Eryfotona Ageless, two mineral sunscreens that include photolyase-containing liposomes, also known as DNA Repairsomes®, to enhance natural DNA repair processes. Each product contains additional active ingredients offering distinct benefits for specific patient needs. Dr Del Rosso and Dr Lim discuss how these formulations fit into both preventive and reparative strategies, particularly for patients with a history of actinic damage or elevated risk for nonmelanoma skin cancers. The conversation then covers the value of broad-spectrum protection, lightweight formulations, and patient education to encourage consistent use. Dr Lim offers practical pearls on counseling patients, improving sunscreen adherence, and integrating these strategies into everyday dermatologic care. They also touch on the importance of photoprotection in skin of color, emphasizing the need for inclusive clinical research and personalized recommendations. Dr Lim reinforces the importance of year-round sun protection, even for individuals who perceive themselves to be at lower risk. The episode wraps up with forward-looking insights into the future of photoprotection, including emerging technologies and formulation innovations that may reshape dermatologic sun care. From thoughtful commentary to evidence-based guidance, tune in for the latest in photoprotection—just in time for summer.
Vitamin D is more than a vitamin—it's a hormone that influences everything from your immune system to cardiovascular health, cognition, and longevity. In this conversation, Dr. Michael Holick breaks down the science of vitamin D synthesis, the truth about sun exposure vs. supplements, and why vitamin D deficiency is far more common—and more dangerous—than most people realize. You'll learn how skin pigmentation, UVB exposure, and supplementation protocols impact your vitamin D levels, and why D3 is more effective than D2. Dr. Holick also dives into mood, cognition, and the controversial role of vitamin D in chronic disease and COVID outcomes. With dosage guidelines by age and weight, plus practical advice on avoiding vitamin D toxicity, this episode is a masterclass on one of the most important—yet misunderstood—nutrients in health and longevity. Learn more about Dr. Michael F. Holick: https://drmichaelholick.org/ - Download Dr. Buck Joffrey's FREE ebook, Living Longer for Busy People: https://ru01tne2.pages.infusionsoft.net/?affiliate=0 Book a FREE longevity coaching consultation with Dr. Buck Joffrey: https://coaching.longevityroadmap.com/
"There's absolutely no information in the signal."For decades now, an odd and mysterious audio signal has operated on the shortwave spectrum. Since the late 1970s, a strange pulsating sound has repeated at 4625 kilohertz. There is never a formal introduction. There are no hosts or music. Only on occasion will a voice step in, and when it does, it reads off some words and names in a monotonous Russian accent before disappearing once more.No country or agency has ever attempted to claim or explain the signal. Rumors persist about its purpose: everything from a "dead hand" nuclear deterrent controlled by the Russian government to a channel marker acting as a placeholder. However, after more than four decades, the signal's meaning remains unknown to the world at large...Research & writing by Amelia WhiteHosting, production, and writing by Micheal WhelanLearn more about this podcast at http://unresolved.meIf you would like to support this podcast, consider heading to https://www.patreon.com/unresolvedpod to become a Patron or ProducerBecome a supporter of this podcast: https://www.spreaker.com/podcast/unresolved--3266604/support.
En el próximo fragmento, nos adentramos en uno de los mayores misterios de la radiofrecuencia: los últimos mensajes de la emisora fantasma UVB 76. Con Hugo Fernández, analizaremos las señales crípticas y los extraños susurros de esta enigmática emisora, que lleva años dejando a todos en suspense. No te pierdas este fascinante viaje hacia lo desconocido
Send us a textIn this episode, we're uncovering the hidden complexity behind a condition often dismissed as purely cosmetic: vitiligo.Join VJ Hamilton, registered nutritionist and autoimmune health specialist, as we explore why pigment loss in the skin is actually a sign of deeper immune dysregulation—and what the latest science reveals about how to restore balance from the inside out.You'll discover:What vitiligo is and why it's more than a skin-deep issueThe immune pathways involved in melanocyte destruction, including the IFN-γ/CXCL10 feedback loopHow oxidative stress, low catalase activity, and mitochondrial dysfunction drive pigment lossThe link between vitiligo and other autoimmune conditions like Hashimoto's, coeliac disease, and type 1 diabetesWhy emotional stress, trauma, and H. pylori infections may trigger or worsen symptomsThe truth about blueberries, hydroquinone, and whether antioxidant-rich foods should really be avoidedHow greying hair, mitochondrial dysfunction, and skin pigmentation are all connectedFunctional strategies for re-pigmentation including nutritional therapy, antioxidant support, and gut healingThe role of UVB light, nervous system regulation, and tools like Metabolomix+ testing to personalise your approachResources Mentioned in the Episode
What's your plan for this summer? Enjoying the water? Going camping? Firing up the grill? Whatever you prefer, we have safety steps to follow. And don't forget your furry friends. There are steps you can take to help keep them safe too. Skin safety Children's skin is more susceptible to sunburns and UV damage from the sun than adults. Before going outside, apply sunscreen and dress your kids in protective clothing like rash guards and hats. Choose a sunscreen with a minimum SPF of 30 with broad-spectrum protection that blocks both UVA and UVB rays. Sunscreen is only safe for children over 6 months old. For babies under 6 months, keep them shaded and avoid direct sunlight. Children should also wear sunscreen on cloudy days. Even though the sun is hidden behind clouds, UV rays can still penetrate the skin and cause harm. Stay indoors during the peak sun hours. Warm weather can dry out skin. Apply a moisturizing cream or lotion after bath time and before bed to keep skin hydrated. Water safety Babies and small children can drown in just two inches of water. Keep a close eye on children around swimming pools, lakes, rivers, kiddie pools, and bathtubs and small containers of water like toilets, buckets, ice chests, or water tables. Make sure they stay covered, have a safety latch, or are kept out of reach. Children can be quick and slip away in an instant, so keep eyes on them at all times. Children can take swimming lessons as early as their first birthday. Other types of swimming lessons like Infant Swimming Resource (ISR) are an option for babies under 12 months. ISR lessons teach survival and self-rescue skills. Only swim in areas with a certified lifeguard. Never go into the ocean after dark.. Nutrition safety Keep your kids hydrated throughout the day by offering plenty of water to drink. Have water bottles nearby and fill them with ice to keep the water cold. Insulated stainless steel bottles keep water cold for hours. In hot weather, offer hydrating foods like watermelon, cucumbers, berries, homemade fruit pops, and smoothies. If your child doesn't like drinking plain water, try infusing it with citrus fruits or fresh herbs for added flavor. When eating and cooking outdoors, avoid leaving raw meat or prepared foods in the sun to prevent foodborne illnesses. When BBQing, use an internal meat thermometer to ensure meats reach a safe internal temperature before eating. Always supervise open flames or BBQ grills and keep kids' toys and activities away from these areas for safety. Weather safety Avoid outdoor play during peak sun hours to prevent dehydration and heat exhaustion and heat stroke. Symptoms of heat exhaustion include dizziness, fatigue, weakness, and nausea. If your child shows any of these signs, get them to a cool place right away, offer water, and use a cool bath or washcloth to help lower their temperature. If symptoms persist after an hour, seek medical attention immediately. Never leave children or pets alone in a car, even for a few minutes, as temperatures can become dangerous quickly. Avoid swimming or entering any body of water during thunderstorms or lightning. Insect safety Apply insect repellent on children before heading outdoors if bugs are around. Use an EPA-registered insect repellent. Eliminate standing water around your home to reduce the number of mosquitoes and other bugs nearby. If you live in an area with a lot of insects, plan indoor activities to avoid bug bites, especially in the evening. When planning an activity in a bug-prone area, dress children in long-sleeve shirts and long pants made from lightweight, breathable fabrics. Keep doors and windows closed whenever possible. If you want to open them, consider installing screens to keep bugs out. (credits)
Today we welcome Kirsty McInnes onto the R2Kast!
In this episode we discuss: Anthony Chaffee's view that ketosis is the natural state for animals and humans Whether LMNT is a scam Whether we should be getting vitamin D from our food and how that fits with a low-PUFA diet Free Energy Balance Food Guide: https://jayfeldmanwellness.com/guide The Nutrition Blueprint: https://mikefave.com/the-nutrition-blueprint/ Theresa's Instagram: https://www.instagram.com/livingrootswellness/ Timestamps: 0:00 – intro 0:22 – meet Theresa Piela 4:20 – emotional health as an underappreciated Bioenergetic factor 11:03 – is Anthony Chaffee right about ketosis being our natural state? 13:12 – is ketosis is the natural state for humans? 18:57 – is ketosis is the natural state for animals? 24:22 – whether bacteria can serve as a protein source in animals 28:04 – whether ketosis is a natural healthy state rather than a starvation state 32:11 – the potential benefits of ketones are misinterpreted as evidence that ketosis is ideal 34:24 – the appeal of “naturalism” – just because something is natural, does that make it healthy? 36:44 – is LMNT a scam? 44:37 – whether we should always add electrolytes to our drinking water 45:45 – Robb Wolf's claim that insulin drives aldosterone production 51:08 – stevia and allulose vs. sugar 55:42 – whether we should be getting vitamin D from our food 1:00:04 – how to properly supplement with vitamin D and the importance of calcium, magnesium, and vitamin K2 1:04:18 – how vitamins E, K2, and A relate to vitamin D 1:08:56 – the benefits of UVB and red light, and what to do to prevent aging skin 1:14:19 – can applying cholesterol topically boost sun benefits?
Agradece a este podcast tantas horas de entretenimiento y disfruta de episodios exclusivos como éste. ¡Apóyale en iVoox! En este fascinante episodio de La Tercera Hora, nos adentramos en misterios que desafían nuestra comprensión. Comenzamos viajando a 1897, cuando extrañas "naves aéreas" sobrevolaron Michigan décadas antes de que el hombre conquistara los cielos. Después, descubrimos la inquietante historia de VERIPOL, el sistema de inteligencia artificial que la Policía Nacional española utilizó durante años para detectar denuncias falsas analizando patrones lingüísticos, hasta su sorpresiva desconexión. Finalmente, exploramos el enigma de la estación de radio rusa UVB-76, conocida como "El Zumbador", que lleva décadas emitiendo un monótono zumbido interrumpido ocasionalmente por crípticos mensajes que coinciden con momentos de tensión internacional. ¿Simples coincidencias o señales de algo más profundo? Bienvenidos a un viaje por lo inexplicable. Escucha el episodio completo en la app de iVoox, o descubre todo el catálogo de iVoox Originals
UVB-76 is in the news today because of a cryptic shortwave transmission. I wanted to jump on real quick and talk a little bit about what we know about the station, some speculation on what they're up to and a little bit about shortwave in general during the Cold War (which is a fascinating topic)
Vitamin D is often regarded as the doyen of vitamins. It's structure differs to other vitamins and in this episode I look at it's benefits, it's risks and potential in terms of it's role in human health.Structure of vitamin D: https://www.sciencedirect.com/science/article/pii/S0002916523241039UVA and UVB light: https://www.skincancer.org/risk-factors/uv-radiation/Vitamin D deficiency (NICE): https://cks.nice.org.uk/topics/vitamin-d-deficiency-in-adults/Innate vs adaptive immunity: https://www.ncbi.nlm.nih.gov/books/NBK279396/#(Listen to my episode on autoimmunity - October 2024)Rickets: https://www.nhs.uk/conditions/rickets-and-osteomalacia/VDR mutations and rickets: https://medlineplus.gov/genetics/gene/vdr/Twin study on VDR mutations: https://www.nature.com/articles/s41598-020-69128-2Vitamin D co-factors: https://pmc.ncbi.nlm.nih.gov/articles/PMC10974675/Tim Spector and vitamin D: https://theconversation.com/the-sun-goes-down-on-vitamin-d-why-i-changed-my-mind-about-this-celebrated-supplement-52725Foods high in vitamin K2: https://health.clevelandclinic.org/vitamin-k2-foodsMarshall Protocol: https://biomedres.us/pdfs/BJSTR.MS.ID.008344.pdf Hosted on Acast. See acast.com/privacy for more information.
In this episode of Hart2Heart, Dr. Mike Hart breaks down all nine spectrums of sunlight, offering a detailed guide to understanding light as both a healing modality and a lifestyle enhancer. Dr. Hart discusses how to boost mood through UVA exposure, and how to regulate your circadian rhythm with blue light. Dr. Hart also provides practical advice on leveraging natural light to optimize energy, sleep, immunity, and brain function. He also dives into the therapeutic uses of red, green, and infrared light, discusses the potential risks of overexposure, and demystifies common misconceptions about sunlight's impact on health. Resources: Boost your energy. Optimize your sleep with Luminette Shop Amber Glasses Green Light for Headaches, How Cold Plunges Activate Brown Fat, & Why Daylight Savings Needs to Go Show Notes: (0:00) Welcome back to the Hart2Heart Podcast with Dr. Mike Hart (0:15) Dr. Hart introduces today's topic - How to use the light spectrums to your benefit (1:30) Overview of the 9 spectrums of light (1:45) UVA rays - risks, benefits, and nitric oxide (5:00) UVA's impact on dopamine and mood (7:30) UVB rays - risks, benefits (9:30) UVB, autoimmune diseases, and cardiovascular health (12:30) UVB's role in reducing certain cancers (13:15) Blue light - circadian reset and cortisol (18:00) Blue light devices and Light Therapy Glasses (19:30) Green light - migraine therapy and calm (22:30) Yellow light - what we know (23:45) Red light - mitochondria, skin, and recovery (26:00) Photobiomodulation and cognitive enhancement (28:00) Near infrared light - deep tissue penetration (30:30) Mid and far infrared light (38:00) Using light for health (39:00) Final thoughts --- Dr. Mike Hart is a Cannabis Physician and Lifestyle Strategist. In April 2014, Dr. Hart became the first physician in London, Ontario to open a cannabis clinic. While Dr. Hart continues to treat patients at his clinic, his primary focus has shifted to correcting the medical cannabis educational gap that exists in the medical community. Connect on social with Dr. Mike Hart: Social Links: Instagram: @drmikehart Twitter: @drmikehart Facebook: @drmikehart
Leigh Ann speaks with Dr. Valerie Giangrande, an optometrist and certified Applied Quantum Biology practitioner. They discuss the profound impact of sunlight on overall health, emphasizing routines like morning walks to reset circadian rhythms and support cellular function. Dr. Giangrande describes how proper sun exposure optimizes body function and the importance of integrating sunlight as an essential nutrient. They also explore the dangers of artificial light, the benefits of UVA and UVB rays, and strategies for smoothly transitioning into sun exposure for those sensitive to light. Additionally, they emphasize the need for blue light blockers and other tools to mitigate the effects of synthetic lighting in modern indoor environments. Practical advice is provided for balancing indoor and outdoor light exposure, and they highlight the importance of regulating light signals for better sleep and overall health.Product Discount Codes + LinksProlon Fast Mimicking Program: Discount Link (click for 15% off)Four Sigmatic Coffee: Discount Link (click for 20% off)Where to Find My GuestDr. Valerie Giangrande - WebsiteDr. Valerie Giangrande - Instagram and YouTubeRelated EpisodesPodcast Ep. 172: Dr. Shivani Gupta - Ancient Wisdom for Modern Health w/ Ayurvedic Principles for Daily LivingPodcast Ep. 142: Leigh Ann - How a Daily Baseline is Key to Breaking Ruts & Building SuccessWork w/Leigh AnnLearn: What is EVOX Therapy?Book: Schedule a Session or FREE Discovery CallMembership: What is The Uplevel Lab?Connect w/Me & Learn MoreWebsiteInstagramTiktokYoutube
En entrevista para MVS Noticias con Luis Cárdenas, la Dra. Stephany Dennise Espinosa, dermatóloga egresada del Hospital General de México, habló sobre cuidados de la piel ante fuertes olas de calor. Una de las recomendaciones clave de la Dra. Espinosa es el uso constante de protector solar. “Nuestro bloqueador solar debe ser de amplio espectro, lo que significa que debe protegernos tanto de la radiación UVA como UVB. Es sumamente importante aplicarlo diariamente, aunque no estemos expuestos directamente al sol”, explicó la experta. Además, la dermatóloga destacó que la reaplicación del protector solar cada cuatro horas es esencial, ya que después de este tiempo, la eficacia del producto disminuye.See omnystudio.com/listener for privacy information.
Is there anything more terrifying than the thought of your baby choking? If you've ever hesitated to serve finger foods because you're scared of choking, you're not alone.In this week's episode, we chat with Nicole from Rhythm First Aid, a paediatric emergency nurse and first aid educator, to break down the difference between gagging and choking, how to prevent choking, and—most importantly—what to do in an emergency.For those who are tuning in for the first time, a little about us…Luka McCabe – founder of Boob to Food, author of Milk to Meals and Toddler to Table, as well as mum of 3Kate Holm – naturopath, nutritionist, General Manager and Clinical Director of Boob to Food and mum of 3In this episode, we discuss:The key differences between gagging and choking Why gagging is a normal (and protective!) reflexThe physical signs of choking and what to do if it happensCommon choking hazards and how to modify foods safelyPractical ways to reduce choking risks at homeThe step-by-step approach to choking first aidWant to feel confident in first aid for your little one? Nicole and her team at Rhythm First Aid run in-person courses in Victoria and offer online masterclasses to help parents and caregivers feel prepared—not panicked in an emergency.Check out her resources, courses, and more on her WEBSITE or INSTAGRAMHere are some other episodes and resources you might find helpful:PODCAST: Safe food sizes and textures for babiesPODCAST: Choosing the right feeding approach for your babyToday's episode is brought to you by Sun & Daughter. Finding a mineral sunscreen that actually rubs in and doesn't leave little ones looking like ghosts? Nearly impossible. That's why we love Sun & Daughter—it's nourishing, non-greasy, and no white cast in sight! Their SPF50+ Mineral Sunscreen uses non-nano zinc oxide for broad-spectrum UVA & UVB protection and is water-resistant for two hours. Fragrance-free, preservative-free, cruelty-free, vegan, and reef-friendly, it's safe for sensitive skin too. Plus, Sun & Daughter is proudly Australian-made, with 100% recyclable packaging and ocean clean-up initiatives.Use the code BOOBTOFOOD for 10% off. Head to www.sunanddaughter.com.au to check it out today.Follow us on instagram @boobtofood to stay up to date with all the podcast news, recipes and other content that we bring to help make meal times and family life easier.Visit www.boobtofood.com for blogs and resources, to book an appointment with one of our amazing practitioners and more.Presented by Luka McCabe and Kate HolmTo get in touch please email podcast@boobtofood.com
The Real Truth About Health Free 17 Day Live Online Conference Podcast
Join Dr. William B. Grant as he explains the health benefits of solar UVB and vitamin D. Learn how proper sun exposure can enhance your health, boost immunity, and prevent diseases. #VitaminD #SunHealth #ImmunityBoost
Modern HVAC Systems' Reliance on Refrigerant In 2020, nearly 90% of homes used air conditioning systems in the United States. Heating, ventilation and air conditioning (HVAC) systems are used by both homeowners and businesses alike, with their usage only expected to rise as climate change increases global temperatures. Refrigerant, a chemical compound that is capable of transitioning from liquid to gas and back again, has been an important part of indoor cooling systems since modern AC systems were invented in 1902. Its ability to cool as it vaporizes and heat up as it condenses facilitates heating and cooling. As part of both air conditioner and heat pump systems, refrigerant either helps transfer heat and humidity out of one's home for conditioning or draws heat from outdoor air and brings it inside for heating. Refrigeration technology has historically relied upon gases like chlorofluorocarbons (CFCs) and hydrochlorofluorocarbons (HCFCs) to promote cooling in appliances, due to their effectiveness at transferring heat within a refrigeration system. While effective, these gases are hazardous for the environment. HFCs have a global warming potential (GWP) that can be hundreds to thousands of times greater than that of carbon dioxide. Gaseous CFCs have a high ozone depletion potential (ODP), meaning there is less protection from the sun's rays and greater exposure to UVB radiation, negatively impacting human and ecological health. Instead of relying upon harmful CFCs and HFCs in refrigeration technology, UC Berkeley researchers are on the cusp of developing a new alternative known as “ionocaloric” refrigeration, which utilizes salt water to provide cooling. How does Ionocaloric Cooling work?Created in 1987, the Montreal Protocol regulates the production and consumption of nearly 100 human made chemicals classified as ozone depleting substances (ODS). The Montreal Protocol mandated the eventual phase-out of CFCs and HCFCs, instead turning to HFCs as a replacement. Although HFCs do not deplete ozone, they were later found to have a significant GWP, prompting a recent amendment to reduce HFC usage by 80% in the next thirty years. As HFCs are phased out, ionocaloric cooling has been proposed as an alternative for refrigerant. Ionocaloric cooling relies on the principle that liquids release energy, or heat, when solidified, and solids absorb energy when liquified. In an ionocaloric refrigerant system, a mixture of a liquid and salt is frozen and melted. When a current is added, ions flow and change the material from solid to liquid, which allows them to absorb heat from their surroundings. Similarly, when ions are removed, the material crystallizes into a solid, releasing heat. The mixture is easier to manage as it is never in a gas state and is unable to enter the atmosphere. Additionally, certain solvents like ethylene carbonate, which have been used to test the technology, can be carbon-negative due to their ability to be produced from CO2 supplied by carbon capture. This means that ionocaloric cooling can prevent current emissions with high GWP and ODP, while also removing emitted gases from the atmosphere. Promise of Ionocaloric CoolingIonocaloric cooling has the potential to modify current HVAC systems, which rely upon high GWP gases that act as refrigerants. By using solid and liquid components as opposed to HFCs to function, ionocaloric refrigeration prohibits these harmful gases from ever entering the atmosphere. In addition to its cooling purposes, this technology can also be used for heating. Ionocaloric technology has the potential to compete with or even exceed the efficiency of gaseous refrigerant. Currently, ionocaloric cooling technology is still being developed. If proven successful, this innovative technology could transform the current landscape of HVAC systems. Hurdles to OvercomeAs of now, ionocaloric cooling is not fully developed. Although the material cost for the salt water is cheap, it is unclear the cost of every component needed on a larger scale. The research currently being conducted for ionocaloric cooling experimentation is heavily subsidized. As it is still under R&D, this technology's viability on a larger-market scale will be continually determined. To facilitate a transition away from gas refrigerants, ionocaloric cooling will likely need government incentives, such as consumer rebates, to make the technology competitive with conventional units.Dr. Lilley's Insights into Ionocaloric CoolingIn addition to being environmentally harmful, gas refrigerants have proven to be costly and difficult to dispose of. Dr. Lilley believes that ionocaloric cooling can thus be an advantageous solution in a variety of ways. The end of life management (or disposal) of output components from ionocaloric cooling will be much easier as it relies upon liquid inputs. Additionally, Lilley notes that there is no way to completely seal refrigerants from the atmosphere, so a liquid refrigerant eliminates that problem altogether. As the technology becomes more advanced, Dr. Lilley believes that initial cost concerns will fade with state subsidies and market adoption.About our guestDr. Drew Lilley is the CEO and co-founder of Caliion Technologies. He holds a PhD from UC Berkeley in Mechanical Engineering, where his research is focused on alternatives to current refrigerants. His main research focus is on the R&D process of solid-to-liquid ionocaloric cooling. ResourcesAC Direct, Ionocaloric Cooling is Revolutionizing Heating and Cooling TechnologiesBerkeley Engineering, Keep it CoolBerkeley Lab, Berkeley Lab Scientists Develop a Cool New Method of RefrigerationDr. Drew Lilley, Calion TechnologiesIndustrial Refrigeration Pros, The Evolution of RefrigerantsThe American Society of Mechanical Engineers, New Refrigeration Method Relies on Ionocaloric CoolingFurther ReadingCarrier, AC Refrigerant BasicsClimate & Clean Air Coalition, HFCsEIA, Nearly 90% of U.S. households used air conditioning in 2020EPA, Basic Ozone Layer ScienceUNEP, Montreal Protocol Timeline and HistoryUNEP, About the Montreal ProtocolFor a transcript, please visit https://climatebreak.org/out-with-classic-refrigerants-and-in-with-ionocaloric-refrigeration-with-dr-drew-lilley/.
Get ahead with VETAHEAD and join Dr. Laila Proença™ on 15 minutes of ZooMed (exotic animal medicine) content. Think UVB lamps are the best way to boost vitamin D in rabbits? Think again! This episode explores a groundbreaking study that tested UVB exposure vs. UVB-irradiated hay to see which method truly increases serum vitamin D levels in rabbits. Spoiler alert: the results may change how we think about dietary supplementation!Dr. Laila Proença™ breaks down the findings, challenges common assumptions, and discusses whether rabbits regulate calcium metabolism differently than other species. Should we be recommending sun-dried hay over UVB lamps? Does vitamin D supplementation even matter for dental disease? Tune in and find out the latest evidence-based insights that could reshape your approach to rabbit nutrition and husbandry!Click here to get your VETAHEAD E-Magazine! Click here to receive a VETAHEAD Gift!Do you want to access more ZooMed (exotics) knowledge directly from specialists?Come with us and #jointhemovement #nospeciesleftbehindHead to VETAHEAD WebsiteJoin our VETAHEAD Community Follow @vetahead.vet on InstagramSubscribe to @vetahead channel on YouTubeFollow @vetahead on FacebookFollow @vetahead on TikTok
Scott Chaverri is the founder of Mito Red Light and is invested in educating people about the endless benefits of red light therapy. Red light has been a hot trend in the health and wellness space for a while now, so what exactly is the hype all about? In this episode we break down exactly how red light works, the red light devices that are actually worth investing in, and the best source of infrared and red light- the sun! Tune in! WHAT WE DISCUSSED: [3:52]- Super exciting changes coming to my business… which have led me to choose to take a break from the podcast! [6:51]- How Scott got interested in red light therapy. [10:04]- How exactly does red light support optimal mitochondrial function? [17:39]- In what ways has society made it difficult for people to live in alignment with nature? [26:22]- Which red light therapy device will get you the most bang for your buck? [30:45]- Can red light penetrate clothing? [33:28]- How long should someone do a red light session for? [36:50]- The best time of day to use red light therapy. [39:39]- What should you be looking for when shopping for red light devices? [44:32]- Can red light therapy promote weight loss? [52:22]- What is green light therapy? [56:14]- Can someone overexpose themselves to red light? LINKS MENTIONED IN THIS EPISODE: Special thanks to Mito Red Light for sponsoring this week's episode. They have a variety of panels, portable instruments, and specialized red light devices for various price points. You can save 5% on any products from Mito Red Light with code ShanaH FOR MORE INFORMATION FROM SCOTT CHAVERRI: Website: https://mitoredlight.com/ Instagram: @mitoredlightofficial LET'S GET IN TOUCH: Instagram: @shana.hussin.rdn YouTube: Optimal Metabolism with Shana Hussin, RDN Website: www.shanahussinwellness.com MY FREEBIES AND PROGRAMS: ENROLL in Low Insulin Academy ON-DEMAND HERE! My specialty course decoding everything about reversing metabolic illness! If you want to work with me directly check out my coaching community! Find all my product recommendations and discount codes HERE. Register for my FREE webinar, You've Got Insulin Resistance and Blood Sugar Issues... NOW WHAT?! Grab my metabolic testing guide! BE ON THE PODCAST by emailing support@fasttoheal.info and sharing your story of how Fast to Heal Services have changed your life!
The Real Truth About Health Free 17 Day Live Online Conference Podcast
Join Dr. William B. Grant as he explains the health benefits of solar UVB and vitamin D. Learn how proper sun exposure can enhance your health, boost immunity, and prevent diseases. #VitaminD #SunHealth #ImmunityBoost
ON TODAY'S EPISODEWhat is the difference between UVB and UVA light, and why is UVB essential for vitamin D production?How does sunlight influence our mitochondrial function and overall energy levels?Why is morning sunlight not enough to produce adequate vitamin D?How do supplements compare to sunlight when it comes to vitamin D synthesis?What role does cortisol play in our energy levels, and how does it relate to sunlight exposure?How does skin color impact the absorption of UVB light and vitamin D synthesis?Why is cold exposure beneficial for the body, and how does it support vitamin D production?What are the risks of avoiding UVB light, and how can it affect metabolic health?How can full-spectrum sunlight benefit our health beyond just vitamin D production?What are the complexities involved in vitamin D metabolism, and why is it more than just supplementation?TODAY'S SPONSORSLEVELS: Head to levels.link/DANIELLE to get 2 months free with the annual membership!Leela Quantum Tech: Make sure to check out leelaq.com & use the code DANIHEALTH to get 10% STAY IN TOUCH WITH ME:You can find me:On Instagram @daniellehamiltonhealth On Facebook at Danielle Hamilton HealthMy website is daniellehamiltonhealth.comOn my YouTube Channel (make sure you subscribe!)Sign up for my Wellness Wednesday Newsletter: https://www.daniellehamiltonhealth.com/newsletterThank you for subscribing, rating, reviewing, sharing and reposting the show! I appreciate each and every one of you! ⭐️⭐️⭐️⭐️⭐
The Real Truth About Health Free 17 Day Live Online Conference Podcast
Join Dr. William B. Grant as he explains the health benefits of solar UVB and vitamin D. Learn how proper sun exposure can enhance your health, boost immunity, and prevent diseases. #VitaminD #SunHealth #ImmunityBoost
The fact that the Biden Administration is in political limbo while pushing us closer to World War III does not seem to concern people. Do they believe we will survive a nuclear battle and that it's business as usual in the Apocalypse? Are we going to come to our senses, or is it more important to widen the war to lock Trump in and prevent him from reaching a peaceful end to the conflict? Putin made it very clear that a decision to fire missiles into Russia means the West is at war with them. Nevertheless, the insane West fired missiles into Russia. Putin responded with a demonstration of a new hypersonic missile that destroyed a Ukrainian armaments production facility. How far will this escalate? Tonight on Ground Zero (7-10 pm, pacific time), Clyde Lewis talks about UVB-76 – ROCKET TO RUSSIA. Listen Live: https://groundzero.radio Archived Shows: https://aftermath.media
When we think of artificial ultraviolet light we often think of tanning beds. Most are unaware that tanning beds only contain one part of the ultraviolet spectrum, causing cellular harm. The best way to dose ultraviolet light from artificial sources is to mix in some visible red and near infrared light; that is how the sun does it. Kris Sweeting, creator of EMR Tek, was raised with tanning beds in his bedroom since he was five years old. Diagnosed with vitiligo at 3, he committed his teenage years to solving that issue and succeeded using light therapy. In this interview he talks about the human photoprotective response, why a sunburn is not actually a burn, what melanogenesis means, how seed oils gave him an age spot, why his UV lights use Philips bulbs, the difference between UVA, UVB and UVC wavelengths, what narrowband ultraviolet light means, the benefits of UV beyond vitamin D, his thoughts on vitamin D supplements, and much more. Order EMR Tek lights: https://www.emr-tek.com/MATTBLACKBURN Discount MATTBLACKBURN to save $ My website: www.matt-blackburn.com Mitolife products: www.mitolife.co Music by Nicholas Jimenez: https://music.apple.com/us/album/crystal-water-etude/1778142441?i=1778142442
In Episode 218, Dr. Anthony Balduzzi and Guti (Dr. Gerardo Gutierrez) explore the power of sunlight and light therapy to transform our health. Guti shares his personal journey from health struggles to discovering the benefits of sunlight, including its role in boosting testosterone and improving mental health. They discuss the different spectrums of sunlight, particularly the importance of UVB for vitamin D production, and how our modern lifestyles often lead to deficiencies despite access to sunlight. Together, they explain the significance of light in regulating circadian rhythms and overall health and introduce innovative solutions for optimizing vitamin D levels through targeted light therapy. Together, they discuss the critical role of sunlight and light therapy in health, focusing on vitamin D production, the benefits of infrared light, and the importance of creating a biocompatible light environment. They also discuss how natural sunlight impacts hormonal health, particularly testosterone levels, and share practical tips for optimizing light exposure in daily life. All of this highlights our need for natural light and the potential of light therapy devices as alternatives for those unable to access sufficient sunlight.TakeawaysPersonal experiences can lead to significant health transformations.Sunlight exposure can naturally boost testosterone and serotonin levels.Infrared light constitutes a large portion of sunlight's energy.UVB is essential for vitamin D synthesis and overall health.Vitamin D impacts a significant portion of our genome.Seasonal changes can lead to vitamin D deficiencies.Circadian rhythms are influenced by light exposure.Innovative light therapy can mimic natural sunlight benefits.Proper light exposure is crucial for mental health and well-being. Vitamin D production varies based on skin type and sun exposure.Natural sunlight provides benefits beyond synthetic vitamin D supplements.Gut health is crucial for mental health, particularly in relation to serotonin production.Feeding health pathways with natural inputs is more effective than targeting specific symptoms.Infrared light therapy enhances mitochondrial function and energy production.Red light therapy has been shown to improve skin health and reduce aging signs.Using some sunscreens can introduce harmful chemicals; natural sun exposure is preferable.Creating a biocompatible light environment can improve overall health.Blue light exposure at night can disrupt circadian rhythms; mitigating this is essential.Light therapy devices can provide health benefits similar to natural sunlight.Where to learn more:Website: https://mitolux.com/For 10% off, use discount code FITFAMILY10Facebook: https://www.facebook.com/people/Mitolux-LLC/61555119338064/Instagram: https://www.instagram.com/mitoluxusa/YouTube: https://www.youtube.com/@mitoluxusaTikTok: https://www.tiktok.com/@mitoluxusaBiographical Information on Dr. Gerardo GutierrezAs a sufferer of many modern diseases like pre-diabetes, low testosterone, and depression, I tried traditional medicine (it worked) but didn't like the idea of medication for the rest of my life or its side...
Don't get her started! If you follow renowned dermatologist, Dr. Ellen Gendler, you already know that she offers a refreshingly honest take on skincare in today's social media-driven world. In this conversation, Dr. Gendler details her journey—from treating contact dermatitis to becoming a leading voice in cosmetic dermatology. With her practical, no-nonsense approach, she helps us cut through the noise of influencer trends and make smarter, more informed choices when it comes to skincare, all while staying true to her integrity and avoiding the lure of paid promotions.Dr. Gendler takes us on a deep dive into the importance of sunscreen, offering valuable insights into the differences between mineral and chemical sunscreens and how to protect your skin from both UVA and UVB rays. She also explains why American sunscreens often don't offer the same level of protection as European formulas, helping us understand the critical role sunscreen plays in preventing premature aging and skin damage.As we shift our focus to graceful aging, Dr. Gendler shares her advice on maintaining youthful, healthy skin. Whether you're considering non-surgical treatments like Botox and fillers, or surgical options for sagging skin, she gives a thoughtful look at the pros and cons of each approach. We also touch on the growing interest in exosomes and collagen supplements, with Dr. Gendler offering her expert perspective on their potential benefits (and limitations).Above all, Dr. Gendler stresses the importance of a consistent, well-rounded skincare routine. With products like sunscreen, retinoids, and antioxidants, she encourages us to approach aging with a balanced mindset, combining the best of both medical and cosmetic dermatology. Whether you're navigating the complexities of skincare or simply looking for practical advice, this conversation with Dr. Gendler is sure to offer valuable insights and actionable tips.You can find Ellen Gendler at:https://gendlerdermatology.com/ellen-c-gendler-m-d/https://www.instagram.com/ellengendlermd/_________________________________________Are you ready to reclaim your midlife body and health? I went through my own personal journey through menopause, the struggle with midsection weight gain, and feeling rundown. Faster Way, a transformative six-week group program, set me on the path to sustainable change. I'd love to work with you! Let me help you reach your health and fitness goals.https://www.fasterwaycoach.com/?aid=MicheleFolanHave questions about Faster Way? Feel free to reach out.mfolanfasterway@gmail.comFollow Asking for a Friend on Social media outlets:https://www.instagram.com/askingforafriend_pod/https://www.facebook.com/askforafriendpod/Please provide a review and share. This helps us grow! https://lovethepodcast.com/AFAF*Transcripts are done with AI and may not be perfectly accurate.**This podcast is for general informational purposes only and does not constitute the practice of medicine, nursing, or other professional healthcare services, including the giving of medical advice. The content of this podcast is not intended to be a substitute for professional medical advice, diagnosis, or treatment. Users should not disregard or delay in obtaining medical advice for any medical condition they may have and should seek the assistance of their healthcare professionals for any such conditions.
Send us a textAbout the guest: Andrzej Slominski, MD, PhD is a dermapathologist and skin biologist who has spent decades studying skin biology, especially regarding endocrinology (hormones), stress response, photobiology, and more.Episode summary: Nick and Dr. Slominski discuss: hormone production in the skin; vitamin D photobiology; risks and benefits of UVB light; skin cancer & sunscreen; protective effects of melatonin production in the skin; and more.Related episodes:M&M #104: Benefits & Risks of UV Radiation & Sunlight, Skin Health, Vitamin D, Nitric Oxide, Evolution of Skin Color | Richard WellerM&M #146: Photobiology, Sunlight, Firelight, Incandescent Bulbs vs. LEDs, Mitochondria, Melatonin, Sunscreen & the Optics of the Body | Scott Zimmerman*This content is never meant to serve as medical adviceSupport the showAll episodes (audio & video), show notes, transcripts, and more at the M&M Substack Affiliates: MASA Chips—delicious tortilla chips made from organic corn and grass-fed beef tallow. No seed oils or artificial ingredients. Use code MIND for 20% off. SiPhox Health—Affordable, at-home bloodwork. Comprehensive set of key health markers. Use code TRIKOMES for a 10% discount. Lumen device to optimize your metabolism for weight loss or athletic performance. Use code MIND for 10% off. Athletic Greens: Comprehensive & convenient daily nutrition. Free 1-year supply of vitamin D with purchase. Consensus: AI-powered academic research tool. Find & understand the best science, faster. Free 1-year premium sub with code MINDMATTERSPECIAL (expires 12.10.24) Learn all the ways you can support my efforts...
In this enlightening episode, I explore the power of sunlight on health and well-being with Gerardo Gutierrez, affectionately known as Guti. Guti shares his personal journey from battling pre-diabetes, low testosterone, and depression to achieving a healthier lifestyle through regular sun exposure. We talk about common misconceptions regarding sunlight, emphasizing its overlooked benefits and the historical significance of sun therapy. We examine the crucial roles of visible, infrared, and ultraviolet light in boosting our physical and mental health, with a particular focus on the importance of UVB rays for vitamin D production. For those living in less sunlit regions, we discuss the advantages of red light therapy lamps as a safe alternative. In this episode: Why Guti challenges the narrative that sun exposure is harmful. How historical examples demonstrate sunlight's healing power, from World War I hospitals to modern red light therapy. Why cultural shifts increased sunscreen use and reduced natural health benefits from sunlight. How visible, infrared, and ultraviolet light contribute to physical and mental health. Why UVB rays are crucial for vitamin D production and overall well-being. How red light therapy lamps can benefit those in sun-deprived regions. Why reconnecting with sunlight can boost mood, immunity, and hormone balance. How sunlight exposure is linked to reduced risks of cardiovascular and autoimmune diseases. Why the angle of the sun affects the type of UV rays received. How optimal UVB exposure occurs when the sun is high in the sky. The potential for UVB rays to become a significant health trend in the coming years. Why it's important to balance blue light exposure for better circadian rhythm and health. Get 10% off your UVB VItamin D Red Light Mitolux Box here with coupon code KM10! BEAM Minerals: If you're trying to balance your hormones, head to https://www.beamminerals.com/discount/HORMONE and use code HORMONE for 20% off your first order. Timeline is offering 10% off your first order of Mitopure. Go to timeline.com/KARENMARTEL and use code HORMONE to get 10% off your order. Get 10% off Sleep Breakthrough By BiOptimzers products at https://bioptimizers.com/hormone with coupon code HORMONE . Are you in peri or post menopause and looking to optimize your hormones and health? At Hormone Solutions, we offer telemedicine services and can prescribe in every U.S. state, as well as in British Columbia, Alberta, and Ontario in Canada. Visit karenmartel.com to explore our comprehensive programs: Bioidentical Hormone Replacement Therapy Individualized Weight Loss Programs Peptide Therapy for weight loss Interested in our NEW Peptide Weight Loss Program? Join today and get all the details here. Join our Women's Peri and Post Menopause Group Coaching Program, OnTrack, TODAY! Your host: Karen Martel Certified Hormone Specialist, Transformational Nutrition Coach, & Weight Loss Expert Karen's Facebook Karen's Instagram
SUPER GUT BOOK LINK: https://amzn.to/4dIxTy2 L. Reuteri Strain: https://www.amazon.com/BioGaia-Osfort... **I am finding that using only ONE TBS of fiber in the recipe makes a better-quality product. How to Make It: https://drdavisinfinitehealth.com/201... https://www.culturedfoodlife.com/l-re... MICROBIOME MASTER CLASS WEBSITE: https://innercircle.drdavisinfinitehe... Yogurt Maker — https://lvnta.com/lv_lrJY1A8ZLtxmwUpYdX Yogurt Jars — iuiuhttps://lvnta.com/lv_qB2B90JNh0hQjaMoXk Yogurt Containers — https://lvnta.com/lv_SFt3wnanoNkBHrf0Rs Fastest Way to Rid Your DOUBLE CHIN (Turkey Neck) ▶️ • Fastest Way to Rid Your DOUBLE CHIN (... How to Increase Oxytocin Video: ▶️ • Never Be Stressed Out Again Video on How to Fix Your Gut: ▶️ • Fix Your Gut with ONE Microbe Cold Immersion: ▶️ • The Benefits Of Cold Water Immersion ... ▶️ • Transform Your Health with Cold Showe... In this video, I'm going to tell you how to look younger naturally. The secret to younger-looking skin is NOT wearing sunblock every single day! UV rays make up only about 3% of the sun's wavelengths. Sixty percent of sunlight is infrared light, which has numerous health benefits. Sunblock typically only blocks UVB rays, which are essential for making vitamin D. It doesn't block the UVA rays, which are typically deemed harmful. Even UVA rays have health benefits! They can increase nitric oxide, which increases blood flow and circulation to the skin. Skin cancer is often a serious concern when being exposed to the sun. Although we've been decreasing sun exposure, melanomas have increased significantly. Interestingly enough, melanomas usually occur in areas that are not exposed to the sun. So, is it the sun that's causing melanomas? If you're using a moisturizer for younger-looking skin, check the ingredients! Many creams that claim to make you look younger are full of chemicals and actually have the opposite effect. Synthetic antioxidants, sugar, and junk food will age the skin quickly. Overwashing your face can also cause problems. Antibiotics and things that act like antibiotics, such as birth control pills, antacids, steroids, and statins, can wreak havoc on your skin. Oxytocin is a hormone that can increase stem cells for your skin. It has potent regenerative properties that also help with bonding and make people feel more social and calm. The microbe L. Reuteri can significantly increase oxytocin. Many people do not have L. Reuteri in their microbiome. When you destroy the microbiome, certain microbes never come back! Cold immersion, exercise, and facial exercises can also help you look younger.
Today's guest is Gerardo “Guti” Gutierrez, CEO and founder of MitoLux. After suffering from pre-diabetes, low testosterone, and depression, Guti became an avid reader and researcher in longevity and biohacking. Gerardo discovered the benefits of natural sunlight and fitness, and in just four months completely reinvented himself and changed his life. He started Mitolux to help others do the same. Today on the show we discuss: the amazing benefits of sunlight and why you may want to consider adding sunlight to your wellness routine; the ins and outs of red and infrared light and their potential therapeutic uses; Guti's personal experience with battling depression and low testosterone, and what techniques have worked for him to transform his health; why our circadian rhythm and light exposure is so important to your overall health; why Vitamin D and how UV-B supplementation can be helpful to optimize it's production in the body; practical advice for finding quality products and how to use them in your day to day life; and much more. Right now, listeners of the Adversity Advantage can get a special discount on Mitolux. Click here and use the code DOUG for 10% off Mitolux. Or go to mitolux.com and use the code DOUG Full disclosure: I have a financial relationship with Mitolux. This doesn't change the integrity of the episode. The information presented is very valuable and I know you will enjoy it. -Doug ⚠ WELLNESS DISCLAIMER ⚠ Please be advised; the topics related to health and mental health in my content are for informational, discussion, and entertainment purposes only. The content is not intended to be a substitute for professional advice, diagnosis, or treatment. Always seek the advice of your health or mental health professional or other qualified health provider with any questions you may have regarding your current condition. Never disregard professional advice or delay in seeking it because of something you have heard from your favorite creator, on social media, or shared within content you've consumed. If you are in crisis or you think you may have an emergency, call your doctor or 911 immediately. If you do not have a health professional who is able to assist you, use these resources to find help: Emergency Medical Services—911 If the situation is potentially life-threatening, get immediate emergency assistance by calling 911, available 24 hours a day. National Suicide Prevention Lifeline, 1-800-273-TALK (8255) or https://suicidepreventionlifeline.org. SAMHSA addiction and mental health treatment Referral Helpline, 1-877-SAMHSA7 (1-877-726-4727) and https://www.samhsa.gov Learn more about your ad choices. Visit megaphone.fm/adchoices
In this episode, we have a conversation on modern powdery mildew management with an expert on the subject, Dr. Michelle Moyer. A plant pathologist by training, Dr. Moyer is a professor and viticulture extension specialist at Washington State University. She has worked on the East Coast and the West Coast, helping people understand disease and pest pressures in their vineyards. Although the pressures are different on each side of the country, the principles are the same. Whether you are new or experienced in grape growing, you will gain valuable information from this episode with Dr. Moyer. Listen in to learn about modern powdery mildew management so you can prevent an outbreak at your vineyard. In this episode, you will hear: What powdery mildew is and how it affects grape vines What grape varieties are commonly affected by mildew The effect of UV and UVB light on plants with powdery mildew Conventional, organic, and biological spray products What do you do if you get an outbreak of powdery mildew What is the FRAME Network and Dr. Moyer's role in it Follow and Review: We'd love for you to follow us if you haven't yet. Click the ‘+ Follow' button in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast. Resources: Schedule your 15-minute FREE vineyard help call with Fritz for the week of December 9th at www.virtualviticultureacademy.com/call. If you have questions about today's episode or ideas for future episodes, go to VineyardUndergroundPodcast.com and click the Ask Fritz button. Access over 50 FREE topical vineyard Grower Guides and videos from Fritz at www.virtualviticultureacademy.com/grower-guides Today's Guest: Dr. Michelle Moyer is a Professor & Viticulture Extension Specialist with Washington State University. Connect with Michelle and view her research: Website: https://wine.wsu.edu/faculty/michelle-moyer/ Email: michelle.moyer@wsu.edu Episode Sponsor: Thank you to our friends over at SensorInsight for sponsoring today's episode. SensorInsight is a leader in vineyard soil moisture and weather monitoring. SensorInsight designs state-of-the-art, remote satellite monitoring of soil moisture and weather, bringing actionable information for your vineyard operations straight to your phone, with real-time data so you can best decide when to turn on your irrigation, how long to run the system, and learn how the dynamics of soil moisture can change over a given season. Visit them today at https://sensorinsight.io. And don't forget to mention the code Underground to receive a discount on your SensorInsight solution. Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know we sent you.
Join us for an insightful journey with Joe Sanhanga, a remarkable e-commerce entrepreneur generating millions annually through unique and high-priced products. Listen in as Joe shares his inspiring story from his roots in Zimbabwe to his educational pursuits in the UK and the US, ultimately landing in Las Vegas. His journey began on platforms like Shopify and WordPress, selling distinctive items such as African-style swimsuits and nano tape toys, before discovering the immense potential of Amazon's FBA and FBM models. Through their conversation, Bradley and Joe emphasized the transformative power of networking at conferences like Amazon Accelerate. Explore the strategies behind Joe's successful transition to selling on Amazon, starting with assisting a soil business during the pandemic and leading to the creation of "Wonder Soil," a private-label product on Amazon. Joe's ventures into innovative products like tanning lamps, vitamin D lamps, and seasonal depression lamps highlight the importance of team collaboration and strategic Amazon sales optimization. With aspirations to surpass a $30 million run rate, Joe shares valuable insights into leveraging Amazon's platform to achieve extraordinary growth in niche markets. Discover the challenges and tactics involved in marketing high-priced products, like a $599 lamp, in a competitive landscape dominated by lower-cost alternatives. We discuss the advantages of having larger margins for experimenting with keywords and bidding strategies, alongside the creative approaches necessary to maintain product visibility amidst Amazon's policies. Joe also shares his experiences optimizing advertising strategies, managing warehouse transitions to Amazon's Warehousing and Distribution system, and utilizing tools like Helium 10's Adtomic to automate and enhance PPC strategies. This episode provides a comprehensive view of the perseverance and innovation required to thrive in e-commerce, offering inspiration and actionable advice for sellers at any level. In episode 604 of the Serious Sellers Podcast, Bradley and Joe discuss: 00:28 - E-Commerce Strategies and Global Perspectives 04:54 - Amazon Product Sales Success Story 05:41 - Amazon Brand Growth During COVID 11:37 - Strategies for High Price Point Products 11:50 - Product Pricing and Brand Strategy 15:23 - Optimizing Keywords for Product Sales 18:21 - Amazon Advertising Strategy Discussion 19:14 - Managing $120,000 of Ad Spend With Adtomic 23:49 - Amazon PPC Management Strategies 27:52 - Optimizing Ad Placements to Lower ACoS 30:51 - Pricing Strategy Impact on Sales 32:45 - Warehouse Cost Savings and Amazon Advertising 34:28 - Inventory Management for Amazon Sellers 38:14 - Optimizing Amazon Listings for Conversion 41:17 - Online Presence and Networking ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos Transcript Bradley Sutton: Today we talked to a $30 million a year seller who is selling, and has sold, some of the most unique products I've ever heard of, including one at a $600 price point, when everybody else is priced at only 40 bucks. How cool is that? Pretty cool, I think. Bradley Sutton: Hello everybody, and welcome to another episode of the Serious Sellers Podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show that's a completely BS-free, unscripted and unrehearsed, organic conversation about serious strategies for serious sellers of any level in the e-commerce world. In my travels recently, one of the things I like about going to conferences and it's what I always tell people about is that you know you can meet different people, network with people and find out about their story, and that's kind of like how I structure this whole podcast. But then I actually did that recently at Amazon Accelerate and I'm glad I did it, because I'm glad I did it. As I went to this one mixer that they organized and I was at first, I was like, oh man, I was so drained after that day and I'm like, oh man, it's gonna be a crowded place. I don't like to be in crowded places, but you know what? I'm going to hop on this little lime scooter from my hotel and go over to this restaurant where the event was and I was sitting down talking to some people at the table and then I met today's guest there, Joe. How's it going? Joe: I'm going good. Thanks for having me on. Bradley Sutton: Awesome, awesome. Now, you said you're in Vegas right now. Right? Joe: Yes, we're in Las Vegas, Nevada. Bradley Sutton: Now, that's not a typical Vegas accent you've got. So where were you born and raised? Joe: Yeah, so I was born in Zimbabwe, raised as well in Zimbabwe, then I moved out to England where I spent a lot of my time there doing some education and stuff and then I got tired of the cold being a Zimbabwean. Bradley Sutton: You went to the opposite, then if you went to Vegas, I cannot imagine a more opposite than cold place. Joe: Oh yeah, 100%. I just went on to Google and I was like okay, I want to go somewhere in America, but I need to find somewhere warm. And I think the first thing that came up on the search was Death Valley, but there was nothing over there. So the second thing was Phoenix and Las Vegas. So, I eventually found myself in Las Vegas just because of the ease of doing business. Ability to meet people here is really good. Bradley Sutton: And did you go to university uh over in UK or in the US? Joe: yes, I did university in the UK as well as in the US, so I got an accounting degree back in uh UK um and then in the US, I did a um was a business management degree with some entrepreneurship uh additional to that Bradley Sutton: was it like a unlv or? Joe: I know this was in um in Phoenix in ASU, yeah. Bradley Sutton: ASU, uh, Sun Devil right? Joe: yes, sir, okay, there, you see it. Bradley Sutton: I always test my I don't know. I'm not going to ask you any kind of mascot because from England I don't know anything about England schools, but I know most of the US schools have mascots here. Actually, I'm wearing a. We'll talk about this later. I'm wearing a mascot from a minor league baseball team is my hat. This is called from nearby to Arizona is Albuquerque Isotopes. But the reason I use this today was because this is very similar, this logo, to our Helium 10 Adtomic logo. I know you and I were talking about Adtomic, doesn't it look like the A from Adtomic yeah, Joe: it actually does. Now I see it when you mention it. Bradley Sutton: So that's why I wore this on purpose. There's a method to my madness, but anyways, before we get to Adtomic, talking about Adtomic, I just want to talk about your e-commerce journey. So when you graduated from, after you know, there at ASU, did you get into e-commerce at all, or at what kind of? Joe: So this was actually still back in England , around 2017 is when I kind of got first into my e-commerce kind of journey, which was on Shopify. Specifically, Shopify and WordPress was where I started out and I bought a random course of somebody online, learned all about basically advertising from like Facebook, from Instagram, from Google, sending it to this website and landing pages that we used to do. And then, within being in that realm, I started hearing this FBA term being thrown around. Bradley Sutton: What were you selling on Shopify in those days? Joe: Oh, so I remember we had to go at, we did these other swimsuits that we did African style print swimsuits, and then we also went on and started doing it was like these little tape toys, sort of like double-sided type tape. Yeah, exactly so we were doing those. It's called nano tape, um, so, yeah, that's basically how, how that started and then, Bradley Sutton: and then that's when you, when you kind of like, learned about the amazon, uh potential. Joe: So I heard, obviously, being in that space, I started hearing this word FBA being thrown around uh, the acronym, and you know. Then I went on Google, searched up, okay, what is FBA? And it's some sort of Amazon selling thing. Okay, and then there's FBM as well. So now I'm like, okay, there's these two terms, what is this all about? And that's basically when I started doing my research and I was like, okay, this Amazon thing seems to actually have some stuff to it. And at the time I think the platform is not the way. It's so different now, because sometimes I've got screenshots of my old dashboards and it just looks completely different. So, yeah, that's how I basically then started with Amazon. Bradley Sutton: Did you start selling like your own account, you know, on Amazon, start selling your own products, or did you just start working for other companies that were selling on Amazon? Joe: Yeah, so to begin with I was working with this other lady. She basically had soil and the way we actually started working together was I created a website for her, put on Shopify, to sell the soil, and then she was bagging up the soil to try and get it to consumers, because her business was mainly sending thousand-pound totes to farmers. But she said, how can I get this you know three-pound bag to people that are at home and want to grow some plants and what actually it was? This was around 20. Bradley Sutton: Soil on Amazon, man, when you think you've heard it all. Joe: It's called Wonder Soil. It's actually one of the rivals to Miracle-Gro and we actually I actually raised it to get the Amazon choice badge. We were on Business Insider as one of the top growing brands on amazon too, um, but basically the cool thing about it was we've tried to find a way to get the soil to consumers and everything worked well, because this was during covid, so people were at home, people had nothing to do, and you know people are growing stuff at home, people. You know we're just trying to, yeah, so the product hit at the right time uh, what year is this 2020. Bradley Sutton: Okay. 2020 okay yeah. Oh yeah, I mean that was a good time. Yeah, during covid, people were always are really trying to make their own gardens and stuff like grow their own vegetables and stuff like that okay yeah this is a private label brand or you're reselling um others? Joe: oh, so we actually have manufacturers in China. Uh, that we get all that product for We've actually gotten rid of our warehouse Now. We've gone full into AWD, so we're getting. Bradley Sutton: Let's talk about that a little bit later in the show too. I haven't talked to many people who are doing that, so I'll be interested in that, ok. Joe: Yeah, so that's, that's what that one. And then there's another lamp company, which is pretty funny, is tanning lamps and vitamin D lamps, so we run through those on Amazon as well. Those are actually the only there's a lamp that can give you vitamin D. Bradley Sutton: It's the only lamp the same like the sun. Joe: Yes, you spend five minutes every other day in front of it and it'll give you. And there's studies on YouTube. People use this lamp, where this lady her name is Carnival Doctor on YouTube. She did a study with a lamp for six weeks and her levels went from 20 something to 40 something vitamin D. She feels healthier than ever and it's perfect. It stopped her from having to buy, you know, vitamin D pills and, of course, all those sorts of things. So, yeah, it's the only one, and you get tan at the same time. So now, that's the difference. So, there's two lamps One gives you vitamin D and one gives you a tan, because there are some people that don't want the tanning effect. So that's what it is. So, it's-. Bradley Sutton: Now what if you put this tanning lamp over your miracle magic soil? Are you going to create some like hybrid plant? Oh my, you sell the most interesting things. All right, there's a third account too, Joe: yeah, so it's basically the third account is also in lighting, but this one is seasonal depression lamps where basically you look at it so that one is its own brand. Bradley Sutton: Did you say depression? Yes, depression lamp Like as in I'm very depressed and I'm sad like that word depression. Joe: Yeah, depression, you're sad. What does that have to do with a lamp? So, you look at this lamp for 30 minutes and you become happy. I know it sounds stupid, but minutes and you become happy. I know it sounds stupid, but that one doesn't give you vitamin D. Bradley Sutton: That one doesn't give you vitamin D. Nor a tan. Yeah, you see. Hey, there's a product idea. You got to combine all three and then, oh my goodness, you'd have the most amazing. Joe: That would be powerful. We've had people that have requested you know, do you have one that does both, or this, this, this? But because of FDA regulations, we've had to separate a lot of the things. Bradley Sutton: Is these three separate companies or is it like the same group of people who's all owning all three of these? Joe: So two of the companies is one group of people and the other one is one person. Bradley Sutton: And then, what do you do in these? Joe: So I run just an Amazon account. So I run just an Amazon account. So running the ads, running the listing optimization, making sure the account is obviously hitting the sales numbers, everything that just literally goes through Amazon and inventory everything. Bradley Sutton: What's the overall projected sales for all three combined on Amazon? Joe: So for all three combined, we're looking at 28. We're on pace to do 28 million this year on all three. Bradley Sutton: Will that be your best, our biggest year yet. Joe: Yeah, this would be our biggest year yet. We've seen record numbers in previous months. In previous, like this past quarter, we'd had record sales as well. I know we had our biggest. We had, I think, our first. We had two days in September where we had 100K sales days, which was the first time we've done that. We also had our highest sales days in the past two years. Nine of those days in our top 10 sales were all in September. So we've had record sales. Especially Q3 was really, really amazing. I think we were up about 800K across the board in Q3 alone. So we're on pace to do a really good year and it sets us up for our plan is to do a 2.5 million month at least once this year in total and that will set us up for a run rate for next year. We want to push over to that 30 million stage. Bradley Sutton: If you're like me, maybe you were intimidated about learning how to do Amazon PPC, or maybe you think you just don't have the hours and hours that it takes to download and sort through all of those sponsored ads reports that Amazon produces for you. Adtomic for me allowed me to learn PPC for the first time, and now I'm managing over 150 PPC campaigns across all of my accounts in only two hours a week. Find out how Adtomic can help you level up your PPC game. Visit h10.me forward slash Adtomic for more information. That's h10.me forward slash A-D-T-O-M-I-C. I'm just curious, before we get into some more details about, like, your advertising because I know that's one of the things that is your specialty these lamps that you're doing like, were these kind of like inventions, or? Or there was an existing market of vitamin D lamps or an existing market of lamps that make you happy Like was that an existing keyword or is this something that you're you guys invented and kind of like created the demand for? Joe: So it's actually crazy. You say that is because the first vitamin d lamp started in 1924. It was a guy by Dr. Sperti is his name. He's the guy who made it. He invented it and he started selling it throughout the US. It was a company in Kentucky, um, but he was just selling it out of his own like little warehouse and then eventually he got old um and then sold off for business and then basically that's where we put it online, um to run it through Amazon, and we first were going like, for example, the vitamin D one it's the only lamp that's there. The only competition are these vitamin D pills that you'll see on Amazon. But our price point for the lamp is like 599. And we're competing against people that can buy a bottle for four bucks, five bucks on Amazon. So it's been a pretty interesting game competing against people that can buy, you know, a bottle for four bucks, five bucks on amazon. So it's been a pretty interesting game. But it moves. It moves um on amazon. What's the price of the product? Bradley Sutton: you said 599 599, 599, yeah, wow, uh, I want to. I'm trying to look at, look for it on amazon right now. What's the brand name called? Joe: SpertI s-p-e-r-t-i, and then you'll see vitamin d we got to show the audience this. Bradley Sutton: Okay, oh, my goodness gracious, here it is. Hold on, this is incredible. All right. Joe: That's it and it's right. That's the first one that's popped up against our competition. All those are competitors on the right. Bradley Sutton: So 500 and Sperti. So that was what the doctor's name was. Who? Joe: made this up. Bradley Sutton: Yeah, Dr. Sperti, that was his name yeah, there was a ready demand for this out there. Joe: Oh, huge, because, if you think about it, vitamin D pills are basically the same target market as us. Yeah, so this is just a non-invasive way that you buy and you keep this for a very, very long time. So that's that. So something interesting. As you go through this, this listing, you're not going to see the word vitamin d anywhere on the listing and you'll notice our carousel images, our images on there. we have our box images because amazon actually took us down because our lamp has the word vitamin d on it. Bradley Sutton: ah, yeah, yeah, I see it in the video there, so you don't have vitamin d anywhere in there, but you probably got indexed for the keyword by Amazon. Joe: Exactly so. That's why we use UVB, which is basically the term for vitamin D. So Amazon is not allowing us to use it, even though we're FDA approved and everything. Amazon is just not letting us go for that. Bradley Sutton: I see some of your main keywords. Yeah, vitamin D lamp. Joe: Oh yeah, we can use them in the back. Vitamin D light. Bradley Sutton: Vitamin D therapy lamp, vitamin D light therapy. Now, I'm just curious. I don't talk very often with people who have this high price point. What is different about having a product that's in the hundreds of dollars? Like, do you approach advertising differently, cause it's not like where I mean. You might now you know you, you might get a hundred clicks with no sale, but still you just get one, the 101st click. All of a sudden, that's $600 of revenue. So, so, like, how is it different, uh, with something like this, compared to your, your other products, which I'm assuming is like more you know, regular pricing 10, 20, 30 bucks. Joe: So the cool thing about it is that across all the catalog that I, that I that I run, I have products starting at like five bucks, all the way to this one that has $5.99. So the landscape with this one is totally different. Like you said, you can set up an ad, you'll get 50 clicks at $1.20 CPC and, based on our margins, we're still clean on a sale. If we get one sale, we profit. So the cool thing about it is you just have to be a bit more patient. However, because we have such kind of should I say a big space for those clicks, it allows us to test a lot of keywords in this space and we really kind of exhaust any keyword that's there without having to really be careful, unlike if I was selling a smaller, less priced product, I can't just throw in all the keywords and just you know it'll go crazy if it's like a $60 product. So with this, it gives me that comfortability to go out and bid higher and also it allows me to, like I said, like if you saw on that page where you searched, my competition were those pill bottles that are like five bucks, six bucks, seven bucks, so I can bid above all of those guys. So I ensure that every time you search the keyword I'm going to be first, because there's no way they're going to bid the same amount of dollars. I'm going to bid because their price points are different. However, they can take a loss on a sale because they have repeat products. So people finish that bottle, they come back and buy another With ours. That person buys a lamp and is done. So we obviously have to gauge it to a point whereby, okay, this is our ACOS target and at this A-cost target we're profitable. So that's now how more I manage that one. It's more ACOS targeting, but I'm basically trying to make sure I stand out for every single eyeball that's there because I have the room. Bradley Sutton: So this is interesting because, regardless of the price point, there are similar kind of scenarios where it would be like this they're probably actual keywords of how somebody who's searching for this exact thing is probably very limited Vitamin D lamp or lamp for tanning, you know for your other product, or it's not. Like oh there's you know 5,000 way, you know 5,000 ways that are going to come up in Cerebro to search for this one thing. You're like it's kind of like that way with coffin shelf. If you're looking exactly for a coffin shelf, that's pretty much it, that's it. Coffin shelf or shelf shaped like a coffin, like there's very limited number of words. The other keywords I get sales from is more like the, you know, gothic decor or spooky things. So how are you doing your keyword research? Like using Helium 10 or amazon, for you mentioned you do a lot of testing for targets. So like, where are you coming up with these keywords to test to see if any of them stick? Joe: So that's. It's more like said, I run Cerebro on a lot of those vitamin D bottle and pills and basically a lot of my. So, like I've said, I've exhausted the keyword vitamin D and the more you get long tail with this product, the less traffic you have. You know, for some of the products you can get long tail with a bunch of keywords and you still have traffic. Like, for example, if it's like a Ziploc bag, I can put Ziploc bag for Legos, Ziploc bag for sandwiches, Ziploc bag for this. You know the list is endless and you have traffic with this. Not many people even know this lamp exists. So what I've actually done is sometimes I go and target competitor company names and key names. So if it's like some company that sells a bottle of vitamin D lamps or vitamin D pills, I'll actually target their brand because when I look at their keyword, it's people that are repeat purchases, so it always has traffic. And but because I can bid high on their own company name, I'm going to show up first and I have the room with my price point to show up consistently and eventually, if you're somebody that is very hooked on buying these products, for vitamin D pills, you're going to see my product and think, okay, what is this? Because it's coming up. I've seen it so many times when I come and buy this product that when you read about our process, you then be like, okay, so this is something that actually can benefit me and can work as an alternative for ingested pills and all the other disadvantages that come with that. So that's basically how I find other keywords and start going for those. Bradley Sutton: You know, price game is something nobody ever wants to play, and you're not playing at all, you're doing the opposite. You know, like on some of these keywords I do see some like people ranking for, like vitamin D lamp, but they're, just like you know, $20 products and they're selling thousands of units. But then are you going after those people too, Like the people who are going after that or how? How, how do you still get sales when people can technically get something one 10th the price? People you just got to like, make sure that they know the value of what you, that yours is different. Joe: Yeah, so that's where we have to communicate that through the listing, and it's because a lot of those $20 lamps that you're seeing there, those are not actually vitamin D lamps, those are seasonal depression lamps. So if you're looking at, can you see that Alaska Northern Lights big box on the right where your mouse is? Yes, that's one of the lamps that I sell. That's for seasonal depression. Bradley Sutton: Okay, I was about to click on that, but no, I'm not going to click on the sponsored ad and charge you $3 right there. So good thing I didn't. Joe: But then if you look at to the left, you've got that product. That's 19 bucks. Those are actually seasonal depression lamps, so they don't give off vitamin D. So somebody would purchase that and then they'll realize that doesn't give you vitamin D. So they'll probably return it and then come back to ours. But if they're looking for seasonal depression those would be those ones. Bradley Sutton: This is just an interesting niche. This is kind of fascinating to me. So then, overall, almost $30 million. What are you spending per month? Or what are you paying Amazon for advertising per month? Joe: So monthly. Right now we're spending total across the board with about 120K a month on advertising budget. Bradley Sutton: Advertising. And then, what's your TACoS then? At kind of, is it different per account? Are you looking at your TACoS? Joe: yeah, so the lamp TACoS are, like, I think, close to two percent um, and then uh, because that ACoS is really low, um. However, with uh, with the one that's got the majority of the products, our tacos right now we are sitting at a 5.38. That's what we just closed out at, okay. Okay, our ACoS is at 15 point. I think it was 15.5 is what we ended on in September. We brought that down from a 20 ACoS down to a 15. Our goal was to bring it down to 10, but obviously we've done about 50% of that target. Now, which is hard, you know, if you're spending, you know, over a hundred K. To bring down a cost by 5% is really difficult. So that's, that's where we are. Bradley Sutton: Are you using Adtomic for all of this spend, all of this $120,000 spend? Joe: We've launched. So with Adtomic, we've put in some rules for some SKUs and we're watching that and I actually had a call with Travis, like I said before, to try and we've got different rules for different products and we're trying to see how we can build out those rules in Adtomic. Bradley Sutton: Like rules that you were just using manually, like downloading search term reports. What are some of the rules? Tell me how you run your PPC. Joe: So most of my rules would come into the shipping product, one where basically first rule is identifying the product, pricing. So if it's a bag so let's say Ziploc bag, right, we've got a Ziploc bag, a four by six size. We have different variations. So we have a hundred pack, five hundred pack, thousand pack. The hundred pack could cost maybe 19 bucks, five hundred pack 50 bucks, other one 99 bucks. So based on those, we make rules where if it's the $19 one, we want to start our bids at $0.40 or something like that. Somewhere it makes sense. But then if it's for the 1,000-pack one, we can start off our bidding at $2, $3. And that's because if somebody then buys it it's $99. So it's more of guiding based on that price threshold of the product and getting that rule in. And then, as we keep going, we want to make sure that if it's not getting any spend after two weeks it'll look back and add, you know, 10 cents to it if it's getting too many clicks. And if it gets like 10 clicks at that price, at that um, 44 cents, uh, whatever, 40 cents, um, and no sales, it'll dial it back by five cents or something like that, just to just to start, you know, bringing it back to see what we can get. So those are. Bradley Sutton: So then, instead of basing your rules in Adtomic, like, necessarily on ACoS, you're like doing it on the, the performance, like clicks and. Are you doing impressions at all, or just mainly clicks? Mainly clicks and then sales? What about your keyword harvesting? Did you set up any keyword harvesting rules on your auto or broad campaigns? Yes, and what's your thresholds there? Joe: So with there we do have our keyword harvesting set up and we usually just go in when it shows us. Then we'll add and accept whatever we want to Others we don't and we basically just throw them in. So we have one that right now has some rules and we've been working with the one that keeps the ACoS threshold in different margins. That's been looking good. So we've actually decided that when we've got launch ASINs because we're planning to launch another 42 products, I think it was soon is put those into the ACoS threshold, get those spending. Then, once we've gotten some traction with those, we start messing with the bids ourselves because we look at these in different silos as well in terms of market share. So if it's like tapes, we might not be the biggest player in tapes, so we can't really go out the income on the market. But if it's like Ziploc bags, Celo bags, we have tons of market share. Our brand is known. The moment you see our packaging on our default listings, you know it's us. So we bid higher on those ones to really just take up and kill anybody that's coming in. And we're happy to take up that high bid because people repeat purchase on those ones so we can lose money on the first sale because we can look at the lifetime value of those customers and it makes sense. Bradley Sutton: How many targeting type, different targeting types are you doing per product? You know for me, sometimes a lot of some. I'll have three main keyword ones, at least, obviously, to start, because then I'll cap it and start new ones, but I'll have an exact, you know, like, like atomic calls, a performance campaign. I'll have a broad campaign with broad targets. I'll have an auto, but then I'll also a lot of times have an ASIN targeting campaign, product targeting campaign. I'll also do a sponsor display campaign. I might do a video, two video campaigns, like a keyword video campaign, an ASIN video campaign and then maybe, if I have, you know, three products in a certain brand, I might have a sponsor brand that's feeding a few of those. Like, are you doing all of those or just you're just keeping it to the basic keyword targeting campaigns? What do you guys do so? Joe: So for every ASIN we basically have five different ads and it starts off with broad, which is obviously our broad keywords, and then we'll go to exact keywords where basically we don't start off by putting keywords in the exact. We let you know, get it from helium and atomic and then we put those in uh based on what it's telling us, and then we've got auto testing. So we uh, or it's called a auto cam, just normal campaign, which is obviously we let that run in the order category. Then ASIN testing, where basically we're running targeting that specific category of that product. And the cool thing about those ascent testing is it helps us identify new markets. So let's say we have a variation in poly and plastic packaging and let's say this product is sitting at number two. We might actually take that product. And then let's say we have other products that are like three, four, five, six in that category. We might take the number two product and move it to mailbags. It'll drop the BSR because of its historical performance and its ability to perform. We might actually start testing a different category just to gain more market share in a different category because we know we've kind of succeeded in that one. So that's more for ASIN testing. Then we have ASIN targeting, where we actually we use our Cerebro to get competitors, Black Box to get competitors Then we obviously target those competitors depending on how many reviews they have. So if it's somebody that's got anything less than four stars, what they're targeting you, because most of our products are sitting within the 4.5 to 4.89 range. So anybody below four stars we're targeting you, and then we also use what's it called. Then those are basically the five that we do per ASIN and then we also use what's it called. Then those are basically the five that we do per ASIN. And then we have started testing some display campaigns. We had VCPM running, which was a waste of money really. It was just the attribution was wrong. So what we're doing now is some display campaigns to actually do some retargeting and basically that's where we've got started going. We haven't done much sponsored brands. Things have just really been working in sponsored product for us. Bradley Sutton: Or the auto and maybe broad campaigns. Did you set any atomic rules as far as when to suggest a negative match or like a poor performing search term? Or how are you managing the spend on your auto campaigns? Because you know, sometimes if you just let Amazon do what they want, they'll just show you for all kinds of crazy stuff and they don't care about how much your spend is. So what are you doing to keep your auto campaigns under control? Joe: Yeah, so what we basically do, obviously we have the loose you select the loose substitute compliments and all that type of stuff. We have those like basic keyword rules that we set our bids at where, and we do that based on our pricing. So, depending on the product's price, we'll add in those rules and then basically when Adtomic starts showing whatever negative is in there, we'll go in and either accept the negative and or reject it. And I remember I don't know if it was Travis who told me we don't want to is it reject the negative or something, because it will completely kind of block it out forever or something like that In Adtomic. If you were to do that on a negative, I think it was if you fully approve a negative. So we kind of just watch it and see if it's really a negative and then we test it out. But that's how we kind of do it. So we haven't really put much rules on that side. It's more depending on the price of the product. Bradley Sutton: And then you said for like keyword harvesting, like if an auto finds something like is it just one for you? And then you, hey, I'll go ahead and move it to one of my manual campaigns. Or do you want to see like two or three orders of some new keyword before you put it to your exact campaigns, or what's your threshold there? Joe: Yeah, usually we try and get up to about five, five orders. Um, cause, that's that we've, we've, cause we've had keywords where you might get an order or two, and then it just starts burning money after that. So, yeah, um, we let whatever's winning win and then if something shows promise and you know it comes up with like five orders, uh, that'll be cool and then we'll add it back in. And the cool thing about it is, if it was obviously like the, the lamps, five orders is a bit too many for a keyword. But if it's the Ziploc bags, we know we can easily get those five orders and it justifies because you know that the, the traffic on those is way more than the people that are looking for the lamps. So it just depends on the product as well. Bradley Sutton: What is what brought you from, I forgot what you said like, from 20 to 15 a cost, like? What specific strategies you think? Like, was it something different? You were doing um, or, or you just change the rules, or what. What can you attribute that lowering of ACoS to? Joe: Okay. So basically, we started a KPI where we looked at the number of ACoS campaigns that are above 100% in our account, because I think we have about 4,000 something campaigns running. So basically, when we sorted that out, we would start off with, like, let's say, 40. Then of those 40, that's our priority for the month and basically, we'd look at what the ad type is. We'd look at what the ad type is, we'd look at where the you know impression share is going. Is it top of search, is it product key, is it product pages or is it in the categories? And then basically sometimes we would notice that, let's say, if it's product search for this specific ad, it's showing a way better ACoS but it's not getting as much spend and impressions as this one. But you know, the product page is just spending money. So what we'll do is we'll change the percentage on the impression share to show more on that specific placement that's actually performing the best. And what we realized is a lot of our ACoS started just, you know, dropping for those campaigns where we doubled down. Yes, it might not spend as much, you might not as much traffic, but if our ACoS drops, you know, by 50% on that campaign, that's a win. So that's what we're doing. And then sometimes it's actually where you're getting a bunch of sales at like 60, 70% ACoS from top of search, but this product page placement is at 20% ACoS but it's not getting as much spend. So now we'll move our spend and our impression share more on that product page and reduce the top of search. Even though it cancels out some sales, the profitability of investing in that product placement on the product pages makes more sense. So that's how we've been kind of juggling the placements and it's been helping really well to cut ACoS. Bradley Sutton: When you launch new products. What's your strategy? Is it strictly I mean, like do you have this big audience that you're able to promote to and then they send a lot of traffic that way, or is it 100% with PPC that you're launching products? What's your strategy? Like? Joe: So 100% of PPC. We have been talking about, you know, starting to get an email list together, but, as you know, with Amazon you don't get that information of your customers, so it's very difficult. If we had like a website, then maybe we could leverage that side of it. But, like I said, 100% of all sales is Amazon and unfortunately, we don't have the customer data. So what we usually do is set up our PPC. Sometimes, depending on the market or the product, what we'll use are the deals, if it's promotions, and sometimes we've actually, you know how you can now put price, the strikethrough pricing. So sometimes when we launch a new product, we launch about a few bucks higher than we're actually planning to sell, and that's because we just want to get the featured offer pricing going. And then, once the featured offer has registered onto Amazon, we'll set a strikethrough price at the intended selling price that we want to and then we'll pump up our PPC. Why? Because now our product is showing amongst everybody else to have this discount of like 20% or whatever it is, and that increases our conversion rate because obviously people are seeing this discount. And then sometimes you might actually get the badge that says lowest price in 30 days and on a new launch. That helps quite a lot and basically that's what we do. Then we start pumping PPC and then, once that ends, we actually noticed with another product where we were averaging about, I think it was 0.78 run rate so which is basically close to a sale a day on that product at 24 bucks. We raised the price to 28 bucks so that we could make a strike through at 24. And then at the end of the strike through because after 30 days when you set the strike through it stops the deal, we actually realized that our run rate went to 0.68 at 28 bucks. So we started noticing that the difference in sales were not actually bad from the price going back to four bucks. That's because we just had forgotten to change it back to that 24. So it actually helped us realize like wait, we were still selling at that 28 bucks, so now we just drop it back and when we drop it back to 24 with that strikethrough it just increases the sales and obviously the conversion rate and the ACoS, which allows us more dollars to spend on that product. Bradley Sutton: Before you switched to AWD, did you guys have your own warehouse? Did you have multiple 3PLs, One 3PL? What were you doing? Joe: So we had our own warehouse and basically obviously we're shipping it from China to our warehouse and then from our warehouse to Amazon, and then basically with AWD, and the fees just got out of hand. It kind of priced us out of obviously doing that route, which is why we went with AWD. And it's kind of been our first kind of-. Bradley Sutton: The new fees you're talking about, like the inbound inventory placement fees and things like that, Joe: all that type of stuff, yeah, it kind of really hit us hard. So we realized, and we priced everything up in Seoul, it's way more lucrative to go with AWD, and you have to have Bradley Sutton: Is that AGL too? Or just like? Are you actually having Amazon ship from China or you're shipping it into AWD? Joe: We're shipping it into AWD. Right now, we haven't fully gone into Amazon shipping it from China, but we're shipping it into AWD. And that's basically where we just noticed that economics-wise it just made way more sense to go with AWD. So we took that big step of obviously getting away with our warehouse and now just sending product into AWD. How big was your warehouse? It was pretty big. It was pretty big. I don't know how many square feet on the top of my head. Bradley Sutton: Do you know how much it costs per month? About? Joe: Yeah, it was close to about. I think it was like 25 grand. Bradley Sutton: Oh my goodness, yeah, so we're talking probably 20,000 square feet or above. They're in Vegas. Yeah, it was pretty big. And then how many full-time employees had to run it? Joe: So we had four people there Bradley Sutton: and then now you had to let them go after you close the warehouse. So then it's not just $25,000 a month, but then probably another $10,000 of salary you're saving. Joe: yeah, so there's a big saving, when you look at it, from everything. And we've kept one person I think it was that basically helps us with inventory forecasting and just helping manage kind of the inventory side of AWD. Because right now we've moved into AWD. But some issues we've had with AWD is when FBA goes out of stock there's like a two-week period we've seen that it takes for that transfer of inventory to go into FBA and that's because AWD hasn't learned our sell through rates yet. So right now, for example, Bradley Sutton: you can't control that at all. Like you can't just force AWD to say, hey, I know I'm going to sell more, send more to FBA. Like you have to wait for them to be able to see it. Joe: Yeah. So you can manually send more. But because we have a catalog of 900 products, it'll be very tenacious to look at FBA for all these products and then go to AWD and manually click one. So what we've done is we put the auto replenishment. But because Amazon hasn't learned our products yet, literally, we had a product that had a sell-through rate of I think it was it'll go through about 300, 400 products a month. We ran out of that product and AWD transferred 10 units to FBA and it took two weeks to get those 10 units and those sold out within a day. So it was just the worst and the worst. Bradley Sutton: I got to start you on Helium 10 inventory management, because helium 10 inventory management is created for people who have three PLs and then and then we tell you, all right, set up a new shipment. But theoretically somebody just asked me to say the other day we don't integrate yet with AWD. I know that's on the roadmap, but like a third-party warehouse, like you know how much inventory is there, so you put the number in and then you know what you know. Helium 10 knows what your inventory is in Amazon. And then so we would just tell you the same way hey, it's time to trigger, you know. So I know you said before like hey, yeah, you might not have time to, you know, be checking 800, but that's the whole point of inventory management where you just you know you better send, you know, 500 units in from your warehouse and so, yeah, we'll get you started on that. Joe: Yeah, that would be a lifesaver because this is how it's impacting my ads now. So you know back in the day, if you run out of stock on FBA, your listing is not showing anymore, your ads are not delivering. However, with AWD, if you've got stock, what it's done now is it changes our seller delivery date. So we realize that with this duct tape, Bradley Sutton: and you're conversion like tanks right, because it says like oh, delivery in three weeks or something crazy like that. Joe: So this duct tape product had delivery in two months. I'm not waiting two months to get duct tape. Bradley Sutton: So instead of the listing going dead, it still shows available, but then two months. Joe: So people are clicking on this sponsored ads and they're like, yeah, I'm not waiting two months to get a duct tape, I'm going to the alternative person which is their competitor. So, I'll add just hitting, hitting, hitting, hitting, no sales. And you're like what's going on? And then now when you look at it and it's fine detail, delivers in two months. You're like that's so. Now we've had to end the crazy thing about when you've got 4,000 ads, because you've got five ads SKUs, you can't go and manually turn all those off and then wait until it comes back in stock to turn it back on. So that's been a nightmare as well. Bradley Sutton: Now Interesting, okay. So yeah, it looks like AWD, like overall pretty decent. You save all those fees, probably thousands and thousands of dollars of fees. You're saving tens of thousands of dollars in warehouse, tens of thousands of dollars in warehouse. But on the flip side, you almost have to, you know if, if you're not using Helium 10, um for inventory management, you almost have to like hire another full-time employee just to manage that, depending on how many SKUs you have, or else, or else you're going to lose, you know too much money. It's not just the lost sales, what's advertising, like you said, very good, very good, uh, very good point. Um, if I were to ask you like, all right, hey, end of the day, not everybody can, can have a business that does 30 million a year. What set? What has set you guys, uh, apart? Obviously, you know you have some cool patent and some product. You know for one of them that that nobody else can get. That's been around since 1920, but it's anybody you know. I'm sure there's billions of or millions of businesses that were made a century ago, that that technically you could sell, but that doesn't mean you're going to be a 30 million dollar seller. So what sets you guys apart, would you say? Joe: I think it's that consistency and never give up mentality when you start off a product, because a lot of things that I've seen with other sellers is they're quick to write off a product because they're not profitable with it within the first kind of initial launch phase. And what I've noticed is we stick out with the product and our launches are in strategies here. So we start off with a launch. So, let's say, we're doing zip bags right and we have these zip bags. They're heavy duty, so it's four mil size. When we start off with a zip bag, we're happy to lose some money on that because we know it's repeat purchases. So we now have to calculate and understand okay, this is the frequency of those sales, this is what we expect to come in, what sizes are winning, and basically having the consistency to keep pushing, even though it might not be profitable to start. Eventually, when you start getting those repeat sales, you'll see the profitability come in and that's where those products, when they start winning. You do the exact same thing with new launches and it's, like I said, that consistency to keep doing that with new launches and new launches and new launches has been a game changer. And then also just not being afraid to test Amazon. So you know, like I said with our vitamin D one, we've thrown different keywords in there, we've thrown different words in there, even at times where you get delisted because Amazon said these things don't work or this is, you can't put that writing, so it's. It's helped us push our listing and appear in different places and we always do tracking to see if it's click-through rates, if it's the title. So, for example, some of our titles have our brand name, which is spot and industrial. That's a pretty long brand name and if you look at our uh, a product of ours on mobile devices, our brand name takes up should I? I say, 40% of the title. So a lot of our keywords and use cases don't actually show on mobile. So what we did test was removing the brand name and leading with the use cases and the product keywords and it started converting better because nobody cared what our brand name was. But if they're seeing that zip bag for Legos, for this, for this, and it's heavy duty and it's waterproof, that's what people want to see and it increased our click-through rates, which increased our conversions as well. So stuff like that and they're minute tests. But if you do that on a catalog and with products at a volume, it can be a massive scale. And when you realize that from a potential of okay, we have 800 ASINs, 50% of them increase in conversion rates by just 10, 20% I mean in click-through rates you're bringing in even way more traffic and if you hold your conversion rates, that increases your sales without having to do any change in bids and anything like that. So those key changes allow you to save your dollars but still gain on all that traffic. Bradley Sutton: Now, if I were to ask you your favorite Helium 10 tool, is it Cerebro, is it Adtomic? Is it Magnet? Chrome extension, what is it? Joe: I would say I love the Chrome extension because it helps me. If I go onto a competitor, straight away I see what they're lacking If they don't have 150 characters in their titles, if they don't have enough bullets, if they don't have, you know, enough bullets, if they don't have enough images. So the moment I see a competitor that doesn't check all the boxes that the Helium tool shows, I'm targeting them. Why? Because if you look at my products I have 10, you know most optimized on your thing. Then at the same time I look at keywords and it gives me a breakdown of how much revenue is in this keyword, how much revenue is in this industry. So before we go launch a specific product like we were launching an anti-slip tape because we want to add to our tape ranges so just looking at that, you'll look at that keyword anti-slip tape. It brings in 600 million a month from all these different competitors. Now I can run those competitors through Black Box and I love Black Box as well because it helps me really fine tune what I'm targeting and who I'm looking for. So, I can say they get X amount of revenue monthly with X amount of reviews. Like I said, if they have anything below four, Black Box shows me those people. Those are easy people I can add to my product targeting campaigns and I know, because our listings are optimized, we'll easily take some sales from those people. Campaigns and I know, because our listings are optimized, we'll easily take some sales from those people. So, I would say the listing Blackbox and also the Chrome extension will be my two favorite. Bradley Sutton: All right. If anybody wants to find you on the interwebs out there, like on LinkedIn or somewhere like you open to saying how they can find you guys out there. Joe: Oh yes, of course, on LinkedIn obviously it's just Joe Sanhanga, my name, and then on Instagram it's j.sanhanga, which is my last name, s-a-n-h-a-n-g-a, and that's mostly where I am on social media. But any questions or whatever I can on LinkedIn, you can just pop it in and I'll try and help where I can. Bradley Sutton: Awesome, awesome. Well, thank you so much for coming on the show and hope to see you at an upcoming event soon then.
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