Podcasts about uvb

In this week's episode, Dr. Fiona Lovely speaks with Gerardo Gutierrez - “Guti”, founder of Mitolux, about one of the most overlooked pillars of wellness: sunlight. After facing pre-diabetes, low testosterone, and depression, Gerardo turned away from lifelong medications and toward natural healing. His recovery began with daily sun exposure—a simple shift that dramatically improved his hormone levels, mood, and overall vitality. Gerardo now educates others on the science of light: how UVB, red, and infrared wavelengths support vitamin D production, hormone balance, mental clarity, and even skin health. He also shares why he created the Mitolux lamp—to help people safely access the benefits of sunlight indoors, especially in modern lifestyles that keep us indoors and afraid of the sun. If you've ever wondered whether sunlight could be more healing than harmful, this episode is a must-listen. Topics We Cover in This Episode: How Guti reversed chronic health issues using sunlight instead of pharmaceuticals Why UVB, red, and infrared light are essential for hormone health, energy, and mood The truth about sunscreen and how some types can disrupt hormones How light therapy supports skin, collagen, anti-aging, and even libido Why Mitolux was born—to safely replicate the sun's full healing spectrum at home You can learn more at Mitolux.com,  and please follow Guti on Instagram @mitoluxusa.   Thank you to our sponsors for this episode:

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Did you know your skin can soak up harmful UV rays even on cloudy days—or throughyour car window? This week, Dr. Adam Brockman and Dr. Bob Martin tackle the mythsand must-knows of UV protection, going far beyond the sunscreen aisle. Discover why‘SPF' isn't just a summer acronym, how your diet can act as invisible armor against sundamage, and why your favorite baseball cap might be giving you a false sense of security.We'll break down the science of UVA vs. UVB rays, share surprising everyday habits thataccelerate skin aging, and reveal holistic strategies to protect your body's largestorgan—year-round. Plus, could that morning smoothie be your secret weapon againstsunburn? Tune in to build your ultimate UV defense toolkit… because healthy skin isn'tjust *skin-deep*!Dr. Bob and Dr. Brockman take calls and emails from listenersHealth Alternative of the WeekHealth Outrage of the WeekProduct Recall of the Week

What if the most affordable and effective treatment for autoimmune diseases isn't a pill—but light? In this episode, Adi Soozin interviews John McMahon, the medtech veteran behind over $500 million in exits and now co-founder of Cytoind, a company harnessing narrowband UVB phototherapy to retrain the immune system—safely, affordably, and with stunning early results.Recently featured on the cover of Scientific American, Cytoind's tech mimics sunlight to reduce MS fatigue and may hold the key to treating other autoimmune diseases. With existing insurance coverage, FDA engagement, and a $4M raise underway for their pivotal trial, this episode dives into one of the most exciting biotech frontiers—and a rare investment opportunity.From the biology of light to billion-dollar potential, this is a must-listen for founders, investors, and futurists alike.

Story at-a-glance Your skin microbiome helps protect against UV radiation damage by metabolizing harmful cis-urocanic acid (cis-UCA) using an enzyme called urocanase, preventing immunosuppression and inflammation after sun exposure Urocanase-positive bacteria rapidly respond to UVB exposure, shifting skin microbiome composition within hours and creating a protective feedback loop that supports overall skin health Conventional sunscreens often disrupt beneficial skin bacteria, while certain microbes produce protective compounds like pigments, antioxidants, and enzymes that naturally neutralize harmful UV radiation Linoleic acid (LA) from vegetable oils accumulates in skin cells, making them vulnerable to UV damage. Conversely, C15:0 fat can eventually replace LA in cell membranes Reducing LA intake and supplementing with 2 grams of C15:0 daily can help boost skin health in 12 to 18 months, enabling greater sun resilience without relying on conventional sunscreens

Is your health routine actually making you healthier, or just making you more anxious?In this episode of The Augmented Life, Michael J.J. Tiffany sits down with biohacker and longevity expert Nathalie Niddam to unpack the line between meaningful health optimization and counterproductive obsession.They dive deep into practical longevity, the role of hormones, light, genetics, wearables, and even peptides, starting with what really matters: How you feel, how you live, and whether you've nailed the basics.Nathalie offers a grounded, systems-thinking approach to health: Test intelligently, live in sync with light and circadian rhythms, move naturally, and don't skip the fundamentals in your rush to "biohack" your way to 100.This conversation is for anyone who's trying to balance data with intuition, modern tech with ancestral wisdom, and optimization with actually enjoying life.—⏱️ Timestamps00:00 – Intro: Optimization vs over-optimization01:00 – Why chasing data can backfire on your wellness04:00 – Foundational health vs fancy interventions06:30 – How to know if you're actually thriving09:00 – Light as a missing piece of the wellness puzzle12:00 – Circadian biology, vitamin D, and UVB tech15:00 – Behavioral change vs jumping to TRT18:00 – The role of strength training in longevity21:00 – Labs that actually matter (and what they tell you)23:00 – Why most people are taking the wrong supplements24:30 – Biological age tests and what to do with the data28:00 – HRV: Overrated, misunderstood, or useful?32:00 – The value of tuning in before you tune your metrics35:00 – Genetics as lifestyle feedback, not destiny39:00 – Living well with APOE4 and other gene variants42:00 – Why the foundations still matter more than any one hack44:00 – Peptides, testing, and when to actually start46:00 – Final advice: Direction > perfection

Samanta Rux from OSF Healthcare joined Wake Up Tri-Counties to talk about skin safety in the summer sun and school physicals. Ultraviolet (UV) radiation, common in sunlight and some artificial lights, poses significant health risks. Three types of UV rays—UVA, UVB, and UVC—each affect the body differently. UVA rays penetrate deeply, promoting premature skin aging and increasing cancer risk, while UVB rays are mainly responsible for sunburn and are strongly linked to most skin cancers. Although UVC rays are the most dangerous, our ozone layer shields us from them. Repeated exposure to UV radiation can cause not only skin cancer but also premature aging and eye issues such as cataracts. Experts recommend protective measures like sunscreen, sunglasses, and limiting sun exposure. For more information, visit OSF Healthcare at osfhealthcare.org. Parents are encouraged to take advantage of summer by planning for the next school year. Scheduling a well-child visit with your child's pediatrician can cover both routine check-ups and required school or sports physicals in one appointment. Health experts advise that appointment slots tend to book quickly during the summer months, so it's wise to secure a spot soon. Early planning helps ensure children meet all health requirements before classes resume. For those needing to make an appointment, visit osf.care/gynL50W171Q for more information and to access the scheduling portal. Taking steps now can help ease the back-to-school rush.

In this episode of No Filter with Kobo, Gabby opens an eye-opening conversation on a topic that's heating up—the full spectrum of solar rays. While most of us are familiar with the need to protect against UVB and UVA, there's more to the sun care story. This episode takes a deeper look at blue light (HEV) and infrared rays, and why formulating for comprehensive protection is more important than ever. Gabby is joined by returning guest Maitree Kanjilal, Applications Lab Manager and Principal Scientist at Kobo US, to help break down the science behind these lesser-known, yet highly impactful, rays.Next, Elsie introduces a standout in sun care innovation: KSL-552A-EU High Naturality Max Zinc Stick, Super Clear, Dry-Touch – a mineral sunscreen stick crafted with performance and trend-driven ingredients. To explore the formulation strategy behind this product, we're joined by Su-Anne Ng from the Kobo UK Applications Lab, who shares insights into its multifunctional design and development process. Whether you're a formulator, brand owner, or just passionateabout cutting-edge sun protection, this episode is packed with valuable insights into the science and strategy driving next-generation SPF.Want to learn more? Join our upcoming webinar for an exclusive deep dive into the latest advancements in sunscreen formulation—from boosting SPF efficacy to improving product aesthetics and sensory experience.Register here: https://attendee.gotowebinar.com/register/5629208610923876700To learn more about the formulaKSL-552A-EU High Naturality Max Zinc Stick, Super Clear, Dry-Touch, click here: https://www.koboproductsinc.com/formulations/KSL-552A-EU.pdfABOUT US: Since 1987 Kobo has provided innovative, technology-basedraw materials to the cosmetic industry. The product range includes Surface Treated Pigments, Microspheres, Suncare and Color Dispersions, Silicone Fluids, Specialties, Natural Ingredients, Effect Pigments, Boron Nitride and Delivery Systems. Kobo has five locations, USA (Corporate Headquarters), France, Japan, Brazil, and UK and is represented globally by independent agents. Learn more at: ⁠https://www.koboproductsinc.com

In this deep and unfiltered conversation, Kanoa Igarashi joins The Lineup fresh off the Western Margaret River Pro—ranked fourth in the world and hungrier for the World Title than ever. We kick things off with Kanoa's take on The Box, one of the heaviest slabs to return to the tour since 2019, where it's either twos or tens, and every drop could be your ticket to glory—or a slam on the reef. He breaks down the difference between his Main Break and Box quivers, gets into the nuance of board design with JS, and reflects on how his surfing instincts have sharpened through the years. Kanoa opens up about the evolution of his mindset—what it was like competing against one of his surfing idols in Julian Wilson, how his 2022 Top 5 finish left him feeling like he had more to prove, and why he believes his real title window is just beginning. He gets candid about overcoming imposter syndrome, dialing in every 1% of his game, and finally feeling like he's built the complete package. We dive into the Olympic effect—from the pressure cooker of the build up and competing at Tokyo Olympic Games to the emotional release of finally holding that medal. Kanoa compares notes with fellow Olympians like Noah Lyles, shares how surfing changed his life on and off the world stage, and reflects on the balance between fame, authenticity, and his roots in the Quiksilver Young Guns program. He discusses how people like Stephen ‘Belly' Bell helped shape his outlook as a growing professional surfer, talks partnerships, the importance of supportive brands throughout his career, and walks us through his decision to sign with Neutrogena as one of their first surf ambassadors. We wrap with a look ahead to Trestles and the huge change to the 2026 Tour Schedule and format. Kanoa touches on training, strategy, and the importance of feeling at home during comps.  Learn more about Kanoa here and Follow him here. Relive the Western Australia Margaret River Pro. Stay tuned to see the best surfers at the Lexus Trestles Pro Presented by Outerknown, June 9 - 19th. Blocking 97% of UVB rays and 80-minutes of water-resistance, stay protected with Neutrogena's Beach Defense sunscreen here. Play WSL CT Fantasy contest and join The Lineup Podcast Mega League for a chance to win! Terms and Conditions apply. Get the latest merch at the WSL Store! Stay up to date with all the rankings. Join the conversation by following The Lineup podcast with Dave Prodan on Instagram and subscribing to our YouTube channel. Get the latest WSL rankings, news, and event info. **Visit this page if you've been affected by the Los Angeles wildfires, and would like to volunteer or donate. Our hearts are with  you.** Learn more about your ad choices. Visit megaphone.fm/adchoices

Send us a message with this link, we would love to hear from you. Standard message rates may apply.We dive deep into the essential topic of skin cancer prevention and sun protection methods. As summer approaches, it's crucial to understand how to protect yourself from harmful UV rays that can lead to skin cancer, a condition that affects one in five Americans in their lifetime.• One in five Americans will develop skin cancer in their lifetime• Seek shade between 10am-2pm when the sun's rays are strongest• Wear protective clothing including lightweight long sleeves, pants, and wide-brimmed hats• Choose broad-spectrum, SPF 30+ water-resistant sunscreen• Apply one ounce (a shot glass amount) to cover an adult body• Reapply sunscreen every two hours or after swimming/sweating• SPF 30 blocks 97% of UVB rays, but no sunscreen blocks 100% of rays• Babies under six months should avoid sun exposure completely• For sunburns: stay indoors, keep skin moisturized, drink extra water, and don't pop blistersShare this episode with anyone who spends time in the sun. Check us out on Instagram, visit our website for all our old episodes, or sign up for our email list in the description wherever you listen to podcasts.Support the showSubscribe to Our Newsletter! Production and Content: Edward Delesky, MD & Nicole Aruffo, RNArtwork: Olivia Pawlowski

In this episode of Derms and Conditions, Dr James Q. Del Rosso welcomes esteemed dermatologist Dr Henry Lim from Michigan. Together, they explore the evolving science behind photoprotection, the importance of advances in sunscreen formulations and ingredients, and the clinical relevance of sunscreen formulations that both protect against and repair photodamage.  Dr Lim provides an update on comprehensive photoprotection that includes ultraviolet radiation coverage, recognizes the growing role of visible light protection, and incorporates ingredients with antioxidant activity. He also explains where mineral sunscreens can be particularly helpful in clinical practice.  A major part of the discussion highlights the progression of science supporting DNA repair through the use of liposomes containing photolyases. These enzymes have been shown to repair cyclobutane pyrimidine dimers—mutagenic DNA lesions induced by UVA and UVB exposure. Incorporating photolyases into sunscreen formulations has been associated with reduced actinic keratosis formation and enhanced skin protection.  Dr Del Rosso shares his insights on ISDIN's Eryfotona Actinica and Eryfotona Ageless, two mineral sunscreens that include photolyase-containing liposomes, also known as DNA Repairsomes®, to enhance natural DNA repair processes. Each product contains additional active ingredients offering distinct benefits for specific patient needs. Dr Del Rosso and Dr Lim discuss how these formulations fit into both preventive and reparative strategies, particularly for patients with a history of actinic damage or elevated risk for nonmelanoma skin cancers. The conversation then covers the value of broad-spectrum protection, lightweight formulations, and patient education to encourage consistent use. Dr Lim offers practical pearls on counseling patients, improving sunscreen adherence, and integrating these strategies into everyday dermatologic care.  They also touch on the importance of photoprotection in skin of color, emphasizing the need for inclusive clinical research and personalized recommendations. Dr Lim reinforces the importance of year-round sun protection, even for individuals who perceive themselves to be at lower risk.  The episode wraps up with forward-looking insights into the future of photoprotection, including emerging technologies and formulation innovations that may reshape dermatologic sun care. From thoughtful commentary to evidence-based guidance, tune in for the latest in photoprotection—just in time for summer. 

Vitamin D is more than a vitamin—it's a hormone that influences everything from your immune system to cardiovascular health, cognition, and longevity. In this conversation, Dr. Michael Holick breaks down the science of vitamin D synthesis, the truth about sun exposure vs. supplements, and why vitamin D deficiency is far more common—and more dangerous—than most people realize. You'll learn how skin pigmentation, UVB exposure, and supplementation protocols impact your vitamin D levels, and why D3 is more effective than D2. Dr. Holick also dives into mood, cognition, and the controversial role of vitamin D in chronic disease and COVID outcomes. With dosage guidelines by age and weight, plus practical advice on avoiding vitamin D toxicity, this episode is a masterclass on one of the most important—yet misunderstood—nutrients in health and longevity. Learn more about Dr. Michael F. Holick: https://drmichaelholick.org/ - Download Dr. Buck Joffrey's FREE ebook, Living Longer for Busy People: https://ru01tne2.pages.infusionsoft.net/?affiliate=0 Book a FREE longevity coaching consultation with Dr. Buck Joffrey: https://coaching.longevityroadmap.com/

"There's absolutely no information in the signal."For decades now, an odd and mysterious audio signal has operated on the shortwave spectrum. Since the late 1970s, a strange pulsating sound has repeated at 4625 kilohertz. There is never a formal introduction. There are no hosts or music. Only on occasion will a voice step in, and when it does, it reads off some words and names in a monotonous Russian accent before disappearing once more.No country or agency has ever attempted to claim or explain the signal. Rumors persist about its purpose: everything from a "dead hand" nuclear deterrent controlled by the Russian government to a channel marker acting as a placeholder. However, after more than four decades, the signal's meaning remains unknown to the world at large...Research & writing by Amelia WhiteHosting, production, and writing by Micheal WhelanLearn more about this podcast at http://unresolved.meIf you would like to support this podcast, consider heading to https://www.patreon.com/unresolvedpod to become a Patron or ProducerBecome a supporter of this podcast: https://www.spreaker.com/podcast/unresolved--3266604/support.

En el próximo fragmento, nos adentramos en uno de los mayores misterios de la radiofrecuencia: los últimos mensajes de la emisora fantasma UVB 76. Con Hugo Fernández, analizaremos las señales crípticas y los extraños susurros de esta enigmática emisora, que lleva años dejando a todos en suspense. No te pierdas este fascinante viaje hacia lo desconocido

Send us a textIn this episode, we're uncovering the hidden complexity behind a condition often dismissed as purely cosmetic: vitiligo.Join VJ Hamilton, registered nutritionist and autoimmune health specialist, as we explore why pigment loss in the skin is actually a sign of deeper immune dysregulation—and what the latest science reveals about how to restore balance from the inside out.You'll discover:What vitiligo is and why it's more than a skin-deep issueThe immune pathways involved in melanocyte destruction, including the IFN-γ/CXCL10 feedback loopHow oxidative stress, low catalase activity, and mitochondrial dysfunction drive pigment lossThe link between vitiligo and other autoimmune conditions like Hashimoto's, coeliac disease, and type 1 diabetesWhy emotional stress, trauma, and H. pylori infections may trigger or worsen symptomsThe truth about blueberries, hydroquinone, and whether antioxidant-rich foods should really be avoidedHow greying hair, mitochondrial dysfunction, and skin pigmentation are all connectedFunctional strategies for re-pigmentation including nutritional therapy, antioxidant support, and gut healingThe role of UVB light, nervous system regulation, and tools like Metabolomix+ testing to personalise your approachResources Mentioned in the Episode

Kann man Sonnenschutz selber machen? Nein! Und jeder, der etwas anderes behauptet handelt fahrlässig. Hier in dieser Podcastfolge geht es um Sonnenschutz, Lichtschutzfaktor, Eigenschutzzeit und die Bedeutung von UVA und UVB, und warum beides als Schutz in einer guten Sonnencreme sein muss! Möchtest du mehr wissen: Instagram - TikTok - Homepage

What's your plan for this summer? Enjoying the water? Going camping? Firing up the grill? Whatever you prefer, we have safety steps to follow. And don't forget your furry friends. There are steps you can take to help keep them safe too. Skin safety Children's skin is more susceptible to sunburns and UV damage from the sun than adults. Before going outside, apply sunscreen and dress your kids in protective clothing like rash guards and hats. Choose a sunscreen with a minimum SPF of 30 with broad-spectrum protection that blocks both UVA and UVB rays. Sunscreen is only safe for children over 6 months old. For babies under 6 months, keep them shaded and avoid direct sunlight. Children should also wear sunscreen on cloudy days. Even though the sun is hidden behind clouds, UV rays can still penetrate the skin and cause harm. Stay indoors during the peak sun hours. Warm weather can dry out skin. Apply a moisturizing cream or lotion after bath time and before bed to keep skin hydrated. Water safety Babies and small children can drown in just two inches of water. Keep a close eye on children around swimming pools, lakes, rivers, kiddie pools, and bathtubs and small containers of water like toilets, buckets, ice chests, or water tables. Make sure they stay covered, have a safety latch, or are kept out of reach. Children can be quick and slip away in an instant, so keep eyes on them at all times. Children can take swimming lessons as early as their first birthday. Other types of swimming lessons like Infant Swimming Resource (ISR) are an option for babies under 12 months. ISR lessons teach survival and self-rescue skills. Only swim in areas with a certified lifeguard. Never go into the ocean after dark.. Nutrition safety Keep your kids hydrated throughout the day by offering plenty of water to drink. Have water bottles nearby and fill them with ice to keep the water cold. Insulated stainless steel bottles keep water cold for hours. In hot weather, offer hydrating foods like watermelon, cucumbers, berries, homemade fruit pops, and smoothies. If your child doesn't like drinking plain water, try infusing it with citrus fruits or fresh herbs for added flavor. When eating and cooking outdoors, avoid leaving raw meat or prepared foods in the sun to prevent foodborne illnesses. When BBQing, use an internal meat thermometer to ensure meats reach a safe internal temperature before eating. Always supervise open flames or BBQ grills and keep kids' toys and activities away from these areas for safety. Weather safety Avoid outdoor play during peak sun hours to prevent dehydration and heat exhaustion and heat stroke. Symptoms of heat exhaustion include dizziness, fatigue, weakness, and nausea. If your child shows any of these signs, get them to a cool place right away, offer water, and use a cool bath or washcloth to help lower their temperature. If symptoms persist after an hour, seek medical attention immediately. Never leave children or pets alone in a car, even for a few minutes, as temperatures can become dangerous quickly. Avoid swimming or entering any body of water during thunderstorms or lightning. Insect safety Apply insect repellent on children before heading outdoors if bugs are around. Use an EPA-registered insect repellent. Eliminate standing water around your home to reduce the number of mosquitoes and other bugs nearby. If you live in an area with a lot of insects, plan indoor activities to avoid bug bites, especially in the evening. When planning an activity in a bug-prone area, dress children in long-sleeve shirts and long pants made from lightweight, breathable fabrics. Keep doors and windows closed whenever possible. If you want to open them, consider installing screens to keep bugs out. (credits)

Today we welcome Kirsty McInnes onto the R2Kast!

In this episode we discuss:   Anthony Chaffee's view that ketosis is the natural state for animals and humans Whether LMNT is a scam Whether we should be getting vitamin D from our food and how that fits with a low-PUFA diet   Free Energy Balance Food Guide: https://jayfeldmanwellness.com/guide The Nutrition Blueprint: https://mikefave.com/the-nutrition-blueprint/ Theresa's Instagram: https://www.instagram.com/livingrootswellness/   Timestamps: 0:00 – intro  0:22 – meet Theresa Piela  4:20 – emotional health as an underappreciated Bioenergetic factor  11:03 – is Anthony Chaffee right about ketosis being our natural state?  13:12 – is ketosis is the natural state for humans?  18:57 – is ketosis is the natural state for animals?  24:22 – whether bacteria can serve as a protein source in animals  28:04 – whether ketosis is a natural healthy state rather than a starvation state  32:11 – the potential benefits of ketones are misinterpreted as evidence that ketosis is ideal   34:24 – the appeal of “naturalism” – just because something is natural, does that make it healthy?  36:44 – is LMNT a scam?  44:37 – whether we should always add electrolytes to our drinking water  45:45 – Robb Wolf's claim that insulin drives aldosterone production   51:08 – stevia and allulose vs. sugar  55:42 – whether we should be getting vitamin D from our food  1:00:04 – how to properly supplement with vitamin D and the importance of calcium, magnesium, and vitamin K2  1:04:18 – how vitamins E, K2, and A relate to vitamin D  1:08:56 – the benefits of UVB and red light, and what to do to prevent aging skin  1:14:19 – can applying cholesterol topically boost sun benefits?

Agradece a este podcast tantas horas de entretenimiento y disfruta de episodios exclusivos como éste. ¡Apóyale en iVoox! En este fascinante episodio de La Tercera Hora, nos adentramos en misterios que desafían nuestra comprensión. Comenzamos viajando a 1897, cuando extrañas "naves aéreas" sobrevolaron Michigan décadas antes de que el hombre conquistara los cielos. Después, descubrimos la inquietante historia de VERIPOL, el sistema de inteligencia artificial que la Policía Nacional española utilizó durante años para detectar denuncias falsas analizando patrones lingüísticos, hasta su sorpresiva desconexión. Finalmente, exploramos el enigma de la estación de radio rusa UVB-76, conocida como "El Zumbador", que lleva décadas emitiendo un monótono zumbido interrumpido ocasionalmente por crípticos mensajes que coinciden con momentos de tensión internacional. ¿Simples coincidencias o señales de algo más profundo? Bienvenidos a un viaje por lo inexplicable. Escucha el episodio completo en la app de iVoox, o descubre todo el catálogo de iVoox Originals

UVB-76 is in the news today because of a cryptic shortwave transmission. I wanted to jump on real quick and talk a little bit about what we know about the station, some speculation on what they're up to and a little bit about shortwave in general during the Cold War (which is a fascinating topic)

Vitamin D is often regarded as the doyen of vitamins. It's structure differs to other vitamins and in this episode I look at it's benefits, it's risks and potential in terms of it's role in human health.Structure of vitamin D: https://www.sciencedirect.com/science/article/pii/S0002916523241039UVA and UVB light: https://www.skincancer.org/risk-factors/uv-radiation/Vitamin D deficiency (NICE): https://cks.nice.org.uk/topics/vitamin-d-deficiency-in-adults/Innate vs adaptive immunity: https://www.ncbi.nlm.nih.gov/books/NBK279396/#(Listen to my episode on autoimmunity - October 2024)Rickets: https://www.nhs.uk/conditions/rickets-and-osteomalacia/VDR mutations and rickets: https://medlineplus.gov/genetics/gene/vdr/Twin study on VDR mutations: https://www.nature.com/articles/s41598-020-69128-2Vitamin D co-factors: https://pmc.ncbi.nlm.nih.gov/articles/PMC10974675/Tim Spector and vitamin D: https://theconversation.com/the-sun-goes-down-on-vitamin-d-why-i-changed-my-mind-about-this-celebrated-supplement-52725Foods high in vitamin K2: https://health.clevelandclinic.org/vitamin-k2-foodsMarshall Protocol: https://biomedres.us/pdfs/BJSTR.MS.ID.008344.pdf Hosted on Acast. See acast.com/privacy for more information.

In this episode of Hart2Heart, Dr. Mike Hart breaks down all nine spectrums of sunlight, offering a detailed guide to understanding light as both a healing modality and a lifestyle enhancer. Dr. Hart discusses how to boost mood through UVA exposure, and how to regulate your circadian rhythm with blue light. Dr. Hart also provides practical advice on leveraging natural light to optimize energy, sleep, immunity, and brain function. He also dives into the therapeutic uses of red, green, and infrared light, discusses the potential risks of overexposure, and demystifies common misconceptions about sunlight's impact on health. Resources: Boost your energy. Optimize your sleep with Luminette  Shop Amber Glasses Green Light for Headaches, How Cold Plunges Activate Brown Fat, & Why Daylight Savings Needs to Go Show Notes: (0:00) Welcome back to the Hart2Heart Podcast with Dr. Mike Hart    (0:15) Dr. Hart introduces today's topic - How to use the light spectrums to your benefit (1:30) Overview of the 9 spectrums of light (1:45) UVA rays - risks, benefits, and nitric oxide (5:00) UVA's impact on dopamine and mood (7:30) UVB rays - risks, benefits (9:30) UVB, autoimmune diseases, and cardiovascular health (12:30) UVB's role in reducing certain cancers (13:15) Blue light - circadian reset and cortisol (18:00) Blue light devices and Light Therapy Glasses (19:30) Green light - migraine therapy and calm (22:30) Yellow light - what we know (23:45) Red light - mitochondria, skin, and recovery (26:00) Photobiomodulation and cognitive enhancement (28:00) Near infrared light - deep tissue penetration  (30:30) Mid and far infrared light (38:00) Using light for health (39:00) Final thoughts --- Dr. Mike Hart is a Cannabis Physician and Lifestyle Strategist. In April 2014, Dr. Hart became the first physician in London, Ontario to open a cannabis clinic. While Dr. Hart continues to treat patients at his clinic, his primary focus has shifted to correcting the medical cannabis educational gap that exists in the medical community.  Connect on social with Dr. Mike Hart: Social Links: Instagram: @drmikehart Twitter: @drmikehart Facebook: @drmikehart  

Leigh Ann speaks with Dr. Valerie Giangrande, an optometrist and certified Applied Quantum Biology practitioner. They discuss the profound impact of sunlight on overall health, emphasizing routines like morning walks to reset circadian rhythms and support cellular function. Dr. Giangrande describes how proper sun exposure optimizes body function and the importance of integrating sunlight as an essential nutrient. They also explore the dangers of artificial light, the benefits of UVA and UVB rays, and strategies for smoothly transitioning into sun exposure for those sensitive to light. Additionally, they emphasize the need for blue light blockers and other tools to mitigate the effects of synthetic lighting in modern indoor environments. Practical advice is provided for balancing indoor and outdoor light exposure, and they highlight the importance of regulating light signals for better sleep and overall health.Product Discount Codes + LinksProlon Fast Mimicking Program: Discount Link (click for 15% off)Four Sigmatic Coffee: Discount Link (click for 20% off)Where to Find My GuestDr. Valerie Giangrande - WebsiteDr. Valerie Giangrande - Instagram and YouTubeRelated EpisodesPodcast Ep. 172: Dr. Shivani Gupta - Ancient Wisdom for Modern Health w/ Ayurvedic Principles for Daily LivingPodcast Ep. 142: Leigh Ann - How a Daily Baseline is Key to Breaking Ruts & Building SuccessWork w/Leigh AnnLearn: What is EVOX Therapy?Book: Schedule a Session or FREE Discovery CallMembership: What is The Uplevel Lab?Connect w/Me & Learn MoreWebsiteInstagramTiktokYoutube

En entrevista para MVS Noticias con Luis Cárdenas, la Dra. Stephany Dennise Espinosa, dermatóloga egresada del Hospital General de México, habló sobre cuidados de la piel ante fuertes olas de calor. Una de las recomendaciones clave de la Dra. Espinosa es el uso constante de protector solar. “Nuestro bloqueador solar debe ser de amplio espectro, lo que significa que debe protegernos tanto de la radiación UVA como UVB. Es sumamente importante aplicarlo diariamente, aunque no estemos expuestos directamente al sol”, explicó la experta. Además, la dermatóloga destacó que la reaplicación del protector solar cada cuatro horas es esencial, ya que después de este tiempo, la eficacia del producto disminuye.See omnystudio.com/listener for privacy information.

Is there anything more terrifying than the thought of your baby choking? If you've ever hesitated to serve finger foods because you're scared of choking, you're not alone.In this week's episode, we chat with Nicole from Rhythm First Aid, a paediatric emergency nurse and first aid educator, to break down the difference between gagging and choking, how to prevent choking, and—most importantly—what to do in an emergency.For those who are tuning in for the first time, a little about us…Luka McCabe – founder of Boob to Food, author of Milk to Meals and Toddler to Table, as well as mum of 3Kate Holm – naturopath, nutritionist,  General Manager and Clinical Director of Boob to Food and mum of 3In this episode, we discuss:The key differences between gagging and choking Why gagging is a normal (and protective!) reflexThe physical signs of choking and what to do if it happensCommon choking hazards and how to modify foods safelyPractical ways to reduce choking risks at homeThe step-by-step approach to choking first aidWant to feel confident in first aid for your little one? Nicole and her team at Rhythm First Aid run in-person courses in Victoria and offer online masterclasses to help parents and caregivers feel prepared—not panicked in an emergency.Check out her resources, courses, and more on her WEBSITE or INSTAGRAMHere are some other episodes and resources you might find helpful:PODCAST: Safe food sizes and textures for babiesPODCAST: Choosing the right feeding approach for your babyToday's episode is brought to you by Sun & Daughter. Finding a mineral sunscreen that actually rubs in and doesn't leave little ones looking like ghosts? Nearly impossible. That's why we love Sun & Daughter—it's nourishing, non-greasy, and no white cast in sight! Their SPF50+ Mineral Sunscreen uses non-nano zinc oxide for broad-spectrum UVA & UVB protection and is water-resistant for two hours. Fragrance-free, preservative-free, cruelty-free, vegan, and reef-friendly, it's safe for sensitive skin too. Plus, Sun & Daughter is proudly Australian-made, with 100% recyclable packaging and ocean clean-up initiatives.Use the code BOOBTOFOOD for 10% off. Head to www.sunanddaughter.com.au to check it out today.Follow us on instagram @boobtofood to stay up to date with all the podcast news, recipes and other content that we bring to help make meal times and family life easier.Visit www.boobtofood.com for blogs and resources, to book an appointment with one of our amazing practitioners and more.Presented by Luka McCabe and Kate HolmTo get in touch please email podcast@boobtofood.com

Join Dr. William B. Grant as he explains the health benefits of solar UVB and vitamin D. Learn how proper sun exposure can enhance your health, boost immunity, and prevent diseases. #VitaminD #SunHealth #ImmunityBoost

Modern HVAC Systems' Reliance on Refrigerant In 2020, nearly 90% of homes used air conditioning systems in the United States. Heating, ventilation and air conditioning (HVAC) systems are used by both homeowners and businesses alike, with their usage only expected to rise as climate change increases global temperatures. Refrigerant, a chemical compound that is capable of transitioning from liquid to gas and back again, has been an important part of indoor cooling systems since modern AC systems were invented in 1902. Its ability to cool as it vaporizes and heat up as it condenses facilitates heating and cooling. As part of both air conditioner and heat pump systems, refrigerant either helps transfer heat and humidity out of one's home for conditioning or draws heat from outdoor air and brings it inside for heating. Refrigeration technology has historically relied upon gases like chlorofluorocarbons (CFCs) and hydrochlorofluorocarbons (HCFCs) to promote cooling in appliances, due to their effectiveness at transferring heat within a refrigeration system. While effective, these gases are hazardous for the environment. HFCs have a global warming potential (GWP) that can be hundreds to thousands of times greater than that of carbon dioxide. Gaseous CFCs have a high ozone depletion potential (ODP), meaning there is less protection from the sun's rays and greater exposure to UVB radiation, negatively impacting human and ecological health. Instead of relying upon harmful CFCs and HFCs in refrigeration technology, UC Berkeley researchers are on the cusp of developing a new alternative known as “ionocaloric” refrigeration, which utilizes salt water to provide cooling. How does Ionocaloric Cooling work?Created in 1987, the Montreal Protocol regulates the production and consumption of nearly 100 human made chemicals classified as ozone depleting substances (ODS). The Montreal Protocol mandated the eventual phase-out of CFCs and HCFCs, instead turning to HFCs as a replacement. Although HFCs do not deplete ozone, they were later found to have a significant GWP, prompting a recent amendment to reduce HFC usage by 80% in the next thirty years. As HFCs are phased out, ionocaloric cooling has been proposed as an alternative for refrigerant. Ionocaloric cooling relies on the principle that liquids release energy, or heat, when solidified, and solids absorb energy when liquified. In an ionocaloric refrigerant system, a mixture of a liquid and salt is frozen and melted. When a current is added, ions flow and change the material from solid to liquid, which allows them to absorb heat from their surroundings. Similarly, when ions are removed, the material crystallizes into a solid, releasing heat. The mixture is easier to manage as it is never in a gas state and is unable to enter the atmosphere. Additionally, certain solvents like ethylene carbonate, which have been used to test the technology, can be carbon-negative due to their ability to be produced from CO2 supplied by carbon capture. This means that ionocaloric cooling can prevent current emissions with high GWP and ODP, while also removing emitted gases from the atmosphere. Promise of Ionocaloric CoolingIonocaloric cooling has the potential to modify current HVAC systems, which rely upon high GWP gases that act as refrigerants. By using solid and liquid components as opposed to HFCs to function, ionocaloric refrigeration prohibits these harmful gases from ever entering the atmosphere. In addition to its cooling purposes, this technology can also be used for heating. Ionocaloric technology has the potential to compete with or even exceed the efficiency of gaseous refrigerant. Currently, ionocaloric cooling technology is still being developed. If proven successful, this innovative technology could transform the current landscape of HVAC systems. Hurdles to OvercomeAs of now, ionocaloric cooling is not fully developed. Although the material cost for the salt water is cheap, it is unclear the cost of every component needed on a larger scale. The research currently being conducted for ionocaloric cooling experimentation is heavily subsidized. As it is still under R&D, this technology's viability on a larger-market scale will be continually determined. To facilitate a transition away from gas refrigerants, ionocaloric cooling will likely need government incentives, such as consumer rebates, to make the technology competitive with conventional units.Dr. Lilley's Insights into Ionocaloric CoolingIn addition to being environmentally harmful, gas refrigerants have proven to be costly and difficult to dispose of. Dr. Lilley believes that ionocaloric cooling can thus be an advantageous solution in a variety of ways. The end of life management (or disposal) of output components from ionocaloric cooling will be much easier as it relies upon liquid inputs. Additionally, Lilley notes that there is no way to completely seal refrigerants from the atmosphere, so a liquid refrigerant eliminates that problem altogether. As the technology becomes more advanced, Dr. Lilley believes that initial cost concerns will fade with state subsidies and market adoption.About our guestDr. Drew Lilley is the CEO and co-founder of Caliion Technologies. He holds a PhD from UC Berkeley in Mechanical Engineering, where his research is focused on alternatives to current refrigerants. His main research focus is on the R&D process of solid-to-liquid ionocaloric cooling. ResourcesAC Direct, Ionocaloric Cooling is Revolutionizing Heating and Cooling TechnologiesBerkeley Engineering, Keep it CoolBerkeley Lab, Berkeley Lab Scientists Develop a Cool New Method of RefrigerationDr. Drew Lilley, Calion TechnologiesIndustrial Refrigeration Pros, The Evolution of RefrigerantsThe American Society of Mechanical Engineers, New Refrigeration Method Relies on Ionocaloric CoolingFurther ReadingCarrier, AC Refrigerant BasicsClimate & Clean Air Coalition, HFCsEIA, Nearly 90% of U.S. households used air conditioning in 2020EPA, Basic Ozone Layer ScienceUNEP, Montreal Protocol Timeline and HistoryUNEP, About the Montreal ProtocolFor a transcript, please visit https://climatebreak.org/out-with-classic-refrigerants-and-in-with-ionocaloric-refrigeration-with-dr-drew-lilley/.

Get ahead with VETAHEAD and join Dr. Laila Proença™ on 15 minutes of ZooMed (exotic animal medicine) content. Think UVB lamps are the best way to boost vitamin D in rabbits? Think again! This episode explores a groundbreaking study that tested UVB exposure vs. UVB-irradiated hay to see which method truly increases serum vitamin D levels in rabbits. Spoiler alert: the results may change how we think about dietary supplementation!Dr. Laila Proença™ breaks down the findings, challenges common assumptions, and discusses whether rabbits regulate calcium metabolism differently than other species. Should we be recommending sun-dried hay over UVB lamps? Does vitamin D supplementation even matter for dental disease? Tune in and find out the latest evidence-based insights that could reshape your approach to rabbit nutrition and husbandry!Click here to get your VETAHEAD E-Magazine!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Click here to receive a VETAHEAD Gift!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Do you want to access more ZooMed (exotics) knowledge directly from specialists?Come with us and #jointhemovement #nospeciesleftbehind⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Head to VETAHEAD Website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our VETAHEAD Community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow @vetahead.vet on Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to @vetahead channel on YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow @vetahead on Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow @vetahead on TikTok

Scott Chaverri is the founder of Mito Red Light and is invested in educating people about the endless benefits of red light therapy. Red light has been a hot trend in the health and wellness space for a while now, so what exactly is the hype all about? In this episode we break down exactly how red light works, the red light devices that are actually worth investing in, and the best source of infrared and red light- the sun! Tune in!  WHAT WE DISCUSSED: [3:52]- Super exciting changes coming to my business… which have led me to choose to take a break from the podcast!  [6:51]- How Scott got interested in red light therapy.  [10:04]- How exactly does red light support optimal mitochondrial function?  [17:39]- In what ways has society made it difficult for people to live in alignment with nature?  [26:22]- Which red light therapy device will get you the most bang for your buck?  [30:45]- Can red light penetrate clothing? [33:28]- How long should someone do a red light session for?  [36:50]- The best time of day to use red light therapy.  [39:39]- What should you be looking for when shopping for red light devices?  [44:32]- Can red light therapy promote weight loss?  [52:22]- What is green light therapy?  [56:14]- Can someone overexpose themselves to red light?  LINKS MENTIONED IN THIS EPISODE: Special thanks to Mito Red Light for sponsoring this week's episode. They have a variety of panels, portable instruments, and specialized red light devices for various price points. You can save 5% on any products from Mito Red Light with code ShanaH FOR MORE INFORMATION FROM SCOTT CHAVERRI:  Website: https://mitoredlight.com/  Instagram: @mitoredlightofficial  LET'S GET IN TOUCH:  Instagram: @shana.hussin.rdn YouTube: Optimal Metabolism with Shana Hussin, RDN Website: www.shanahussinwellness.com MY FREEBIES AND PROGRAMS: ENROLL in Low Insulin Academy ON-DEMAND HERE! My specialty course decoding everything about reversing metabolic illness!  If you want to work with me directly check out my coaching community! Find all my product recommendations and discount codes HERE. Register for my FREE webinar, You've Got Insulin Resistance and Blood Sugar Issues... NOW WHAT?!  Grab my metabolic testing guide!  BE ON THE PODCAST by emailing support@fasttoheal.info and sharing your story of how Fast to Heal Services have changed your life!

Join Dr. William B. Grant as he explains the health benefits of solar UVB and vitamin D. Learn how proper sun exposure can enhance your health, boost immunity, and prevent diseases. #VitaminD #SunHealth #ImmunityBoost

ON TODAY'S EPISODEWhat is the difference between UVB and UVA light, and why is UVB essential for vitamin D production?How does sunlight influence our mitochondrial function and overall energy levels?Why is morning sunlight not enough to produce adequate vitamin D?How do supplements compare to sunlight when it comes to vitamin D synthesis?What role does cortisol play in our energy levels, and how does it relate to sunlight exposure?How does skin color impact the absorption of UVB light and vitamin D synthesis?Why is cold exposure beneficial for the body, and how does it support vitamin D production?What are the risks of avoiding UVB light, and how can it affect metabolic health?How can full-spectrum sunlight benefit our health beyond just vitamin D production?What are the complexities involved in vitamin D metabolism, and why is it more than just supplementation?TODAY'S SPONSORSLEVELS: Head to levels.link/DANIELLE to get 2 months free with the annual membership!Leela Quantum Tech: Make sure to check out leelaq.com & use the code DANIHEALTH to get 10%  STAY IN TOUCH WITH ME:You can find me:On Instagram @daniellehamiltonhealth On Facebook at Danielle Hamilton HealthMy website is daniellehamiltonhealth.comOn my YouTube Channel (make sure you subscribe!)Sign up for my Wellness Wednesday Newsletter: https://www.daniellehamiltonhealth.com/newsletterThank you for subscribing, rating, reviewing, sharing and reposting the show! I appreciate each and every one of you! ⭐️⭐️⭐️⭐️⭐

Join Dr. William B. Grant as he explains the health benefits of solar UVB and vitamin D. Learn how proper sun exposure can enhance your health, boost immunity, and prevent diseases. #VitaminD #SunHealth #ImmunityBoost

The fact that the Biden Administration is in political limbo while pushing us closer to World War III does not seem to concern people. Do they believe we will survive a nuclear battle and that it's business as usual in the Apocalypse? Are we going to come to our senses, or is it more important to widen the war to lock Trump in and prevent him from reaching a peaceful end to the conflict? Putin made it very clear that a decision to fire missiles into Russia means the West is at war with them. Nevertheless, the insane West fired missiles into Russia. Putin responded with a demonstration of a new hypersonic missile that destroyed a Ukrainian armaments production facility. How far will this escalate? Tonight on Ground Zero (7-10 pm, pacific time), Clyde Lewis talks about UVB-76 – ROCKET TO RUSSIA. Listen Live: https://groundzero.radio Archived Shows: https://aftermath.media

When we think of artificial ultraviolet light we often think of tanning beds. Most are unaware that tanning beds only contain one part of the ultraviolet spectrum, causing cellular harm. The best way to dose ultraviolet light from artificial sources is to mix in some visible red and near infrared light; that is how the sun does it. Kris Sweeting, creator of EMR Tek, was raised with tanning beds in his bedroom since he was five years old. Diagnosed with vitiligo at 3, he committed his teenage years to solving that issue and succeeded using light therapy. In this interview he talks about the human photoprotective response, why a sunburn is not actually a burn, what melanogenesis means, how seed oils gave him an age spot, why his UV lights use Philips bulbs, the difference between UVA, UVB and UVC wavelengths, what narrowband ultraviolet light means, the benefits of UV beyond vitamin D, his thoughts on vitamin D supplements, and much more. Order EMR Tek lights: https://www.emr-tek.com/MATTBLACKBURN Discount MATTBLACKBURN to save $ My website: www.matt-blackburn.com Mitolife products: www.mitolife.co Music by Nicholas Jimenez:  https://music.apple.com/us/album/crystal-water-etude/1778142441?i=1778142442

This week, I'm excited to welcome Dr Jack Kruse. Dr Kruse is a board certified neurosurgeon, health educator, and proponent of unconventional health and wellness practices. Dr. Kruse's philosophy often challenges conventional medical approaches, emphasizing the importance of natural living and reconnecting with ancestral health principles. In this episode, Dr Kruse explains the current state of play around decentralised medicine. View all episodes at www.thehealthsessions.com.au Learn more about Dr Jack Kruse at https://jackkruse.com Episode Transcript: Stuart Cooke (00:01.252) Hey guys, this is Stu from the Health Sessions and I am delighted to welcome Dr. Jack Cruz to the podcast. Dr. Cruz, how are you? Yeah, I'm very well, very well indeed. Very excited to have this conversation. But first up for all of our listeners that may not be familiar with you or your work, I'd love it you could just share a little about yourself, please. Dr Jack Kruse (00:08.76) Pretty good, how about you? Dr Jack Kruse (00:21.976) Yeah, I'm a board certified neurosurgeon in the United States. I have been living in El Salvador for the last four years. When COVID hit, I began to question a lot of the things that were present, and I decided to unretire, go back and do trauma call to see if they were lying to us or not. And I found out that they were. So then I decided to do something about it. and I wound up presenting to the Bukele administration in El Salvador and they shared some of their country-wide data with me and things that they were facing. And they asked me, what did I think was the solution? And I told them, I think you need to have a constitutional amendment put into your constitution so this would never happen again. And I think you need to re-educate some of the people in your health ministry, I think. You need to educate the doctors. You need to tell people the truth. You need to have freedom of the press. You need to embrace freedom. And this was an easy message for Bukele because he gave his people freedom almost as soon as he got elected the first time in 2019, 2020 made Bitcoin legal tender. And that basically returns freedom back to people and their, and their money. So since he did that first, and then he cleaned up the crime problem in the country, fixing the next problem actually was pretty easy. The real hard part, since you're Australian, I can imagine you know this because it's still going on in your country, that you can't get even people to admit that there was a problem with COVID. And if you can't admit there's a problem, you can't solve for X. And that's kind of where we're going. And then after me helping President Bukele, then... Stuart Cooke (01:59.77) Mm-hmm. Dr Jack Kruse (02:16.854) that information started to bleed into Bobby Kennedy's vice presidential candidate, Nicole Shanahan. And then Bobby called me about the law and then they started to use the law in their campaign. And then next year, know, this summer he joins forces with Donald Trump and then Donald Trump has got the message now too. So I would consider myself more of a lethal pathogen for probably the COVID narrative than most other people that you could probably have on. Stuart Cooke (02:45.957) Fantastic, wow, that is quite an introduction. And very interesting times ahead. Let's see what happens. mean, game on. Everything that we've been speaking about in the counterculture world of health, wellness and human performance is about to take centre stage. So really, really interested. So coming from a traditional medicine background into being one of the... one of the leaders in the biohacking and wellness space now. How do you look at traditional medicine right now? Dr Jack Kruse (03:16.664) Traditional medicine is like a sweet on the Titanic. They would like to renovate it and I would like the boat to sink. Why? Because we've gone past the point, you know, it's like a patient with metastatic cancer in just about every Oregon. You know, the time to fix it was to do the prevention earlier, but you have to realize that Stuart Cooke (03:26.829) Right. Dr Jack Kruse (03:42.636) The people that control big pharma really are the bankers. It's a, it's a very big story. And when I mean big, complicated because it's a Leviathan to know where all the missing pieces and parts are, you know, it take a lot longer time than you have allocated to talk to me. But in the last, I would say six months in the United States, I have been doing a ton of podcasts. Why? Because people in the United States, unlike probably Australia, unlike Canada, unlike Europe, they're ready for this discussion about really what happened. And I think, you know, the people in the States voted that way on November 5th, that they were sick and tired of being lied to. And we didn't go down the path that, you know, Canada went, you guys went, Europe went, or even places like South America went. We decided that we're still for the freedom of speech. Stuart Cooke (04:16.12) Hmm. Dr Jack Kruse (04:42.456) And we're still fighting for the truth. We're not going to have digital IDs or we're saying right now that we're not going to have central bank digital coins. But I don't know if that's going to be true or not. I think there may be a path to that because the people that truly control the United States, which are the bankers and the industrial military complex, may have different designs because effectively, you know, what Trump and Bobby Kennedy are bringing to the table right now, really is the vaccine for Big Pharma. It's really the vaccine for the bankers. It's quite a lot to swallow. And like I said, one of my good friends in this story, Kevin McKiernan, who's the person that found SV40 in the jabs, said it's kind of like expecting Trunk and Bobby to go into the Death Star and somehow make Darth Vader nice. I don't know if that's really possible. But I certainly think that it's worth an opportunity to do it. I think other places in the world have actually got collateral effects from COVID. And that's actually what the people who were doing this, the Agenda 201 people, the WEF people, I know there's a lot of people in Australia that are now really fighting hard against this. But you guys already got digital ID. You guys are. are headed towards a CBDC. you know, basically they're interested in making us economic slaves on the plantation. And it's kind of the way in which they've done it is, I'm going to tell you, it's brilliant. It's a brilliant plan. It's been crafted over 120 years and they've done small little changes, insidious changes that you're like, come on, this isn't that bad. But when you add the whole collection up, you know, it's not a good situation. And they've used medical tyranny to pull it off. They've also used financialization, you know, through rehypothecation of money. That's actually the base problem for every country, including my own. And it's actually the base problem that was here in El Salvador. But El Salvador was the one country who started to reverse this trend because during their civil war, Dr Jack Kruse (07:09.292) that the United States CIA effectively started, you know, 30 years ago, they lost their fiat currency called the Cologne and they started to use, you know, U.S. dollars as their economy. So they're completely, you know, dollarized and that creates, you know, a huge problem. when Bukele got in and broke the cycle of corruption that was down here, the first thing he did was, I'm going to give my people a parallel monetary system. that's not tied to the Federal Reserve. And I don't think people like all over the world realize how big a thing that was. And believe it or not, that's actually what got me to come to El Salvador because I realized that this type of maneuver was like what George Washington did for the United States where was, but Kelly was like George Washington on steroids. Why? Most people don't know the history. of the United States well enough, especially you guys, since you're a commonwealth. Thomas Jefferson and James Madison wrote in Federalist Papers before our founding documents were done. They actually had fights with each other and a guy named Alexander Hamilton, which you probably heard. And Jefferson was ardent that the biggest problem with the Bank of England was that their level of usury. and also the way the bank handled business. And he said that no government will ever be successful if you allow the bankers to have this level of control. And Alexander Hamilton took the other side and said, well, that's all well and good, but if you're to create a country like we're trying to do here in the United States, you still have to have a monetary system. right now, going back to the Magna Carta, the Britons have done a pretty good job for about 1,000 years. Why don't we just roll with that until something comes up? And we didn't have a better form of money, you know, at that time. But the funniest part of the story is when Jefferson becomes president after George Washington, his vice president, Aaron Burr, kills Alexander Hamilton in a duel. Like this problem has not gone away in the United States. And I would say to you, it went all the way up into the Bitcoin Nashville event in Dr Jack Kruse (09:29.816) You know, July this year, when you had both Trump and Bobby, when they were both running for president, both of them said that they were about making Bitcoin a reserve currency to back the US dollar, you know, to make it affect how it used to be prior to 1971 when it was backed up by gold. And that's a good step. You know, for me as a Bitcoin maximus, it's not what I want to see. But is that a really positive step? you know, for the United States, yes. If it's a positive stuff for the United States, when we do something, everybody else usually follows. The interesting part is, I don't think Britain is gonna be doing that now because what did they do in their election? They voted for a version of Kamala Harris with a penis. That's called pure scarmor. And generally what the UK does, that's what Canada does, that's what Australia does. And a lot of times the same thing is true with Europe. But this is the first time I can tell you, think, maybe since World War I, when the United States and Britain have gone two different paths. Trump is radically different than King Charles. And in a good way, King Charles is trying to bring the UK and the Commonwealth back to the Dark Ages, medievalism, feudalism, you know, some, I think you guys call it Fabianism, because it's a version of you know, communism, but that's good for a monarchy. And, you know, I'm perfectly fine if the people of Australia, Canada, and the UK are cool with that because, you let's face it, you guys lived with it for a really long time. But that version of bullshit doesn't follow in the United States. Remember, we are the misfits that told the king to kiss our ass in 1774. So I can tell you that I am the latest iteration of that asshole. in 2024 because I don't want any part of what England's doing. I don't want any part of what Australia is doing. I don't want any part of what Canada is doing. I like our founding documents. And this was the case that I made to Bukele in his basement. I actually had to teach him the story that Jefferson went through with a guy named Benjamin Rush. The only remnants that you'll ever hear about Benjamin Rush from anybody else, he was a Dr Jack Kruse (11:57.706) a doctor and a politician who is originally British. You know, he was born in the States, but he had lots of ties to England because remember, we're effectively British just like you guys are in the States. And what Benjamin said that we needed to put a constitutional amendment in our founding documents and the founding fathers who are writing these papers, they went back for 5,000 years and couldn't find anything in human history where Medical Tierney was the attack vector to take a government down and apart. And Jefferson told him, he says, look, I think it's a good idea, but I just don't think that we can do this and do it well because it's going to slow our process down. And there was a lot of different things that went back and forth if you read the Federalist Papers. But I told Bukele the story, and that's when Bukele said to me, so you think that's the best plan of attack? I said, yeah, it is. Because if you try to use lawfare, like having lawyers go after Pfizer, Moderna, AstraZeneca. That's gonna be a giant shit show, especially in the United States. And the reason why is most people don't know this, and I know you guys are just waking up to this, but who is the distributor of the jab? It's the Department of Defense in the United States government. It wasn't Big Pharma. Big Pharma acted like the local street dealers that sell cocaine on the streets. The guy who is the big cartel in Columbia selling the jab is the Department of Defense. This came directly from a bio weapons program that I laid out on some of the podcasts that I had told you about earlier. The specific one is the Danny Jones podcast where I really let it all hang out. And when you find out that the original SV-40 problem showed up in 1951 through 1957 in the polio jabs by Salk, And now we have proof positive that they're present in the jab. 75 years later, you gotta ask yourself a question unless you're completely brain dead. How does, how does SV 40 wind up in the first generation of the polio vaccine and now in these brand new, supposedly cutting edge vaccines? Well, the reason why is because the program isn't what it was designed to be. It was a bio weapon that they decided to use at Dr Jack Kruse (14:24.704) a specific time to actually try to slow Trump down and get him out of office. And it was successful. And in the United States, the real big issue that happened was not only did they get Trump out, they were trying to manufacture, you know, falsified election. That's what January 6th, you know, 2020 was all about. Everybody thought that these people were trying to overthrow the government, but it was actually the opposite. The government certified a falsified election. And we now know that. If I would have told you that three or four years ago, I probably would have the FBI and CIA knocking on my door. But now we now know that things were falsified in Arizona. We know that they were falsified in Pennsylvania. We know that it were falsified here and there. But it's four years later. You can't change history once the government certifies the election on January 6th. They try to pin this insurrection on Trump, which was an absolute joke, but believe it or not, they've thrown a lot of Americans in jail over this issue. Like I know you guys in Australia, Europe, and Canada, you guys actually really bought the story hook, line, and sinker that these people were truly crazy and they were trying to overthrow their government. They were let in by the government. This was a government PsyOps. And it fits now with the narrative that we see with the aftermarket data for the four years of COVID. We are the people for the rest of the world now overturning and putting Windex on all your glass eyes just how bad this really was. So I told people early on, this is before the jabs even were coming out, I looked at the patents of Moderna and Pfizer and I noticed something very interesting, that there was two legal definitions in the Pfizer patent, one for BioNTech and another one for Pfizer. And I just looked at it and I said, this doesn't make sense to me. My initial gut feeling was that they were going to present one to the FDA and then they were going to use one that they were going to mass produce. So that way the FDA wouldn't have all the true data. And since vaccines are protected in this 1986 law, that's horrible that we have, they could unleash this as a giant experiment. Dr Jack Kruse (16:47.5) to get the jab out. I told people, I did a documentary with Robert Malone and Robert McCullough, who are two doctors here in the States that you probably have heard of. And that had to be behind a paywall because you can imagine at that time, the things that we were saying were pretty controversial. Now I was the least controversial person in the movie. Why? Because I didn't really talk too much about medicine. I talked about these two legal definitions at length. And why was I doing that? Because I knew the story in detail more than anybody knew that I knew. Now people know it because I unleashed that story on the Danny Jones podcast. And I felt that they were going to put SV40 in one of the jabs. Why? Because their development team at Pfizer wasn't as advanced as Moderna. Moderna was using an E. coli vector, which I could see in the patents. made sense to me. you know what they were doing. I still thought it was a bad idea because it didn't have any proper safety testing. But I didn't have as big a problem with Moderna as I did with the Pfizer thing. And that's what I said in the documentary. So here we go till 2022 and all of a sudden, this guy, Kevin McKiernan, for those of you in Australia who don't know him, you need to know him. In fact, he just came out on the Danny Jones podcast because I hooked him up with Danny Jones to get his end of the story down because the aftermarket data we have now is even more devastating, probably even more devastating than you know in Australia because something just got published that he did, which we'll talk a little bit about. Kevin got two vials of Pfizer jabs from two lots, tested them in 2022 and found out that the SV40 promoter was in it. He published that information on Twitter. And of course you can only imagine what happened on Twitter at that time. everything exploded, everybody that was on the opposite side, the Biden and Kamala Harris side, the Operation Warp Speed people, the big pharma, they're like, this guy's full of shit, we don't believe him. It got so bad that one of the molecular virologists who is part of the evil empire, or the dark star as we talked about before, he said, I'm gonna prove him wrong, I'm gonna do the test myself. His name's Philip Buchholz, he's at the University of South Carolina, very accomplished. Dr Jack Kruse (19:16.856) virologist who works and has lots of grants with the federal government. Lo and behold, guess what he found? He didn't prove Kevin wrong, he proved Kevin right. And to his credit, to his credit, I have to give him a lot of credit here, he immediately went to the state Senate in South Carolina and actually told the senators that this is a huge problem. Why? Because now we have to start to question other things that potentially could be going on. Because at that time, The initial pulse in the aftermarket data is that I think everybody everywhere in the world knew about the myocarditis story. We knew about the clotting story, but we had just started to see there were several people with several locks that were getting cancers who had no history of cancer at all. And they were getting not minor cancers. These were stage three and stage four cancers in very young fit people. Remember, we were all told the lie that all the fatties were going to die. And it turned out that also was a lie early on. The fatties weren't the ones dying even in the hospital. The people who are dying are the people who getting Tony Fauci's drugs and the people who got intubated. It actually was the hospital algorithmic medicine treatment, you know, that the people in big tech and what we call HARPA, which is a version of DARPA, those are the people that are Silicon Valley connected healthcare folks. came up with these algorithms to treat people with and it became obvious something was going on. So you remember when we started this podcast, I told you I was effectively retired. And when I started hearing all this story, you can only imagine Uncle Jack said, I'm going to check into this bullshit big time. So what did I do? I go back and start volunteering to do a week of trauma call and I'm spending time in the ERs and spending time in the ICUs because that's what neurosurgeons do. So I got to see the sickest of the sick. Stuart Cooke (20:55.641) Mm. Dr Jack Kruse (21:15.352) And lo and behold, what did I find over two years between actually two and a half years, 2021 through 2024? I was averaging 13 clots and at least eight to 10 cancers in a week that would show up in the hospital. And most of those were in vaccinated people. The most amazing part of my observations is that there was no unvaccinated people. that were afflicted by these problems. Like people who just had regular COVID, this truly was like the cold or the flu. And these people never sought care in the ICUs. They came to the ERs, but the ERs would send them out. They wouldn't do anything with them. The people that got admitted, they got put on these algorithms that the hospitals did. And it turned out the hospitals were incentivized by CMS is the government version of healthcare that pays for things and the government would pay for things that they wanted done. They wouldn't pay for the things that shouldn't get done. That's where you heard nobody would let us use hydroxychloroquine, ivermectin. They wouldn't let us use methylene blue. They wouldn't let us use vitamin D. And it turned out all those things for the people that were in the ER that went home, they did really well. In fact, that's actually what Bukele found. Bukele found within two months of doing the jobs, they started to notice a problem. So what did he do? Even through his own Twitter feed, started telling people, we're going to give you little bags of goodies in it that had a lot of these off-label medications. And they didn't have a huge problem. It turned out the people that got admitted and wound up having to go into the ICU who were getting drugs they shouldn't have gotten and got intubated, those are the people that died. And the story continued to get worse. Why? Because we started to see the pulse of the serious stuff, meaning these turbo cancers, the spike in the data went straight up. And for you guys in Australia who don't know this, there's a guy on Twitter that you should follow. His name is the Ethical Skeptic, at Ethical Skeptic. And he is a former Navy intelligence officer in the United States. What did he start doing? Dr Jack Kruse (23:40.856) He's good with numbers. So he started to post many different things and to show how the CDC, the FDA, and everybody was lying through these numbers. And when I saw this, plus I had my observations of being in the hospital, that's part of the reason when Bukele tapped me in 2023 to write this law. I said, you can't fix this problem in the United States with lawfare. And that's when I found out that El Salvador had assigned these special agreements with the drug manufacturers because guess what? El Salvador doesn't have a 1996 vaccine protection law. Turns out Australia doesn't either. Neither does Europe. Neither does Canada. So guess what? This should tell all of you in those countries that the politicians who were in charge at that time, they signed those documents with them. That means they're all technically a path, a legal path in your country to actually go after them soon. But this is only if the politicians aren't crooked. And it turns out in Australia, we found out they're as crooked as all get out. know, the chick that was in charge of New South Wales, she was being paid off by Fisler. We know that. So, and we also know how serious the lockdown effect was, you know, in Canada and Australia. I think you guys probably had it way worse than we did because remember, as Americans, we didn't put up with too much. And I can tell you what I did. I closed my clinic in Louisiana and moved to Florida where DeSantis was. It was business as usual. I was on the beach the whole time, you know, during COVID. And we didn't give a shit. We actually laughed at you guys. And here I was getting on planes and going to states where the COVID situation was bad. And I was actually able to go see what was happening in different areas. And of course, then I started talking to other doctors in the United States to see what their experience was. And what I found out is the zip code of where people were linked to the ideology and the politics of a specific policy. And it was much worse when you were around people who were, how shall we say, left-wing progressives, where they were taking freedom away much faster, kind of like King Charles. Dr Jack Kruse (26:02.316) you know, has advocated through his, you know, good friendship with Klaus Schott. Like, you know, his famous saying is, you'll own nothing but yet be happy about it kind of stance. You know, that's kind of what the Mararkey was all about for a long period of time. And I noticed that the states that had politicians that are in power like that had the worst outcomes. And it turned out places that should have been bad, like for example, One of the things that I did very early is I started to look at data in Africa. Nobody in Africa was getting any problems from this, even though the vaccines were given to them just about for free. But nobody took them because nobody got sick. And it turned out the ethical skeptic started showing that there was a lot of people in Equatorial Africa that were already immune to the virus. Why? Because that was proof positive the virus had gotten out earlier than anybody said. That's when I realized that we were in a giant PsyOps. This was a bioweapons program gone wrong through a lab leak in Wuhan. And we knew the link in the States because we know the story of Fauci. We know why he had to go offshore because of 9-11, because of the Patriot Act. The Patriot Act has a provision in it that we're not allowed to do gain-of-function study in the United States. If you do, it's punishable by treason. So why did the Department of Defense decide to give Anthony Fauci a 67 % raise a long time ago? Because he moved the bioweapons lab to both Wuhan and the Ukraine. Maybe that'll tell you why we have a Ukraine war going on as well, because we're protecting something that we don't want anybody else to know about. And all of this stuff starts to come free through Freedom of Information Acts. And we start to find out that his links are to this cat in a place called EcoHealth Alliance. That's the guy that basically creates all the gain and function studies that get shipped over to the bioweapons lab. Then all of a sudden the story makes sense. The aftermarket data continues in 23 and 24. And it's very clear now when you look at it that we have huge problems not only with clotting and that's with certain jabs. Like all the jabs have different Dr Jack Kruse (28:26.55) diseases associated with them. And we now know through Kevin McKiernan's work, because he's kept on this, when the turbo cancer data came up, he went to Germany and found someone who got four injections, four jabs, patient got colon cancer, the patient decided to have a biopsy done. Kevin was able to sequence the first tumor, then he did another biopsy a week later. and then he did a postmortem biopsy. And what he was looking for was the sequence in the spike protein, the sequence in the cancer, was there intercalation of the plasmid from, you know, Pfizer in the tumor itself? In other words, are you a GMO person if you took this jab? And it turned out without a doubt you are. So that proved what Philip Buchholz was really concerned about when he went to talk to the centers in South Carolina. because frame shift mutations are one cause of cancer. But the other big one is could these little plasmids that are in these jabs also show up? This made Kevin go look further. And then he found out that every single jab you get, there's 60 billion copies of DNA plasmids in each one. That's common to all the messenger RNA. See, SV40 is only in the Pfizer one. But it turns out, is there another nuclear bomb? with the other Jabs and it is, it's that there's DNA plasmids all in there. How did many of the manufacturers hide the level of plasmids in there? They made sure that they put aluminum in their Jabs. Why? Because it turns out aluminum, they'll tell you it's an adjuvant, but it's really an agglutination effect that decreases the number of plasmids so you can get it through, you know, a regulator, which in our country is the FDA and I know in your country has a different name. And I know they're under fire right now too. for some of the stuff that's going on in Australia. But this is how it went down. And this is exactly how they got the Gardasil vaccine approved in the United States as well. It was through this aluminum effect. So the question immediately came up, you know, for guys like me and Kevin, who started to communicate and also communicate with the ethical skeptic and many other researchers in the world. We're talking about Jay Badachari, Martin Kulldorf. We've all started chatting. Dr Jack Kruse (30:52.652) you know, and had our private conversations because we put this together better than the FDA, CDC, and the people in Washington, DC. We figured out the scam very, very quickly. And we started to say, these are the things that we need to start testing and looking for. We now know that in the spike protein of these German cancer patients who had colon cancer, there's sequences in there. that are not attributable to the Pfizer vaccine. So you know what that means? It means one of two things. That means this came from somewhere else, another vector, like it's out there running around, or it came from the people who manufactured the vaccine in there, meaning that this can go through jump conduction. That's a really big problem because that means that now we have a new problem to worry about. This is the latest data I'm bringing to you. It's only two weeks old. Okay, no one's talking about this. Like in the gain of function world, nobody knows what I'm telling you right now. I know nobody in Australia knows this. I imagine when you put this out, people's heads are gonna explode. But I can tell you that Kevin McKiernan just talked about this live on Danny Jones, which is the reason why I told Danny Jones to get Kevin on. podcast because this is information that you're never going to get from the Department of Defense. You're never going to get from the CDC. You're never going to get it from the FDA. Why? Because this directly exposes the fraud and the problems that were present. And not only that, this now takes this vaccine story to a true next level. This means people who took the jab, not only they potentially genetically modified humans, but they may be the source of many future pandemics down the road. And the diseases they get, this is the thing we don't know. This is the next level testing. We need to test every lot in every jab to see what the effect is because what we believe now is that people are gonna get. Dr Jack Kruse (33:16.562) certain diseases from different companies and different lots within those companies. So this is the reason why in the United States we see certain lots associated with turbo cancers. This is why we see certain lots associated with clotting. This is why we see certain lots associated with myocarditis. And this is the reason why we see people getting rhabdomyolysis. And we're starting to see another pulse now with people getting really nasty diseases. called prion diseases, those are diseases neurosurgeons deal with, that's diseases like Jakob-Kreutzfeld disease or amyloidosis, okay? And autoimmune conditions. And the autoimmune conditions have really spiked up. We're starting to see a lot of cases of very unusual type one diabetes in people who shouldn't have it. And we're also starting to see some very unusual. cases of neuroendocrine tumors and guts that normally we wouldn't see that are usually associated with people that have bad diabetes over a period of time. And we're also starting to see neurodegeneration happen at very rapid rates, meaning generally when someone gets diagnosed with a dementia, whether it's frontal temporal dysplasia, Alzheimer's, Parkinson's, any disease like that usually has a prodrome that takes, you know, a couple of decades to go. These people are getting going from like mild cognitive delay to serious neurodegeneration. Many of the stories that you you hear in Australia, Canada, Europe, where people call it long COVID, it doesn't stay long COVID forever. Certain people get it, certain people don't. Our belief right now has to do with the changes in the lots that are there. So that means we need to start testing every single lot that's out there. Do you think that that kind of issue is gonna happen in the United States where big pharma sits at the Cantillon effect? The answer is no. In fact, here's the real joke of the situation. Big pharma, those medicines haven't even withdrawn from the market here yet. At least, you know, the crown got rid of the AstraZeneca one. There was enough for NHS to say, okay, enough of this shit. Dr Jack Kruse (35:38.672) And Johnson & Johnson in the United States was really smart because they pulled their drug off the market themselves. I think they realized that this is a can of worms that nobody really wants to go through. And Johnson & Johnson has a very different vaccine than everybody else. They used an adenovector virus. They're not polluted with a lot of the same things that Pfizer and Moderna are. But Pfizer's risk right now, in my opinion, off the chain. I really think that while we may not be able to get them by lawfare in the United States, even by some of the things that Bobby Kennedy will probably do in HHS, because of the vaccine law, because of the Dole Buy Act, which you may not know about, but that allowed guys like Fauci to profit off of taxpayer funded research, that's actually the incentive that dictate the outcome why Fauci Stuart Cooke (36:15.822) Hmm. Dr Jack Kruse (36:37.794) you know, was so incentivized to work with gain-of-function people and move it offshore because he made a lot of money. And we now know about a year ago, we found out that he got $440 million in royalties through the NIH and CDC. That money was then redeployed to other scientists that supported his criminality. So you can see that this is a giant conspiracy and we have a law that actually Bobby Kennedy's father was important in writing. It's called the RICO statute. And when Bobby Kennedy Sr. was our attorney general when his brother was president before the government killed him, he's the one that came up with the RICO statute. It turns out, even with this 1986 law that's on the books in the states with the Bayh-Dole Act, there's no protection for these people from a RICO case. So guess what may happen? What may happen? And I think this is where Bobby's going to go in HHS. And this is the reason why I think he's going to have a really tough confirmation process in the United States, even though the Senate is now, you know, weighted to the Republicans. You have to realize in the United States, there's a uniparty problem, meaning the DNC and the RNC has a lot of people that are being paid off by Big Pharma, kind of like what I told you happened in New South Wales. And I'm sure there's many people. and many politicians in Australia, Canada, and Europe, who often has been paid off. We'll find out about this eventually, but that's not my current focus. My current focus really is what can we do to help these people that have been harmed by the vaccine? And that's really my focus, you know, in the future, because I'm the guy that understands the interplay between the nuclear genome and the mitochondrial genome. And that's what decentralized medicine really focuses in on. And you have to realize Stuart that the system that you have in Australia, the system they have in Canada and the system in the UK and in the United States is centralized, meaning that no one will ever get to the point that these people are going to need who've been harmed by this bio weapon. And while I would love to jump into the fray on the medical legal side of things, that's not Uncle Jack's expertise. My expertise is understanding how do we keep Dr Jack Kruse (39:04.098) the genetically modified people in the world, how do we silence that DNA? There's no way we're gonna be able to get it out of our DNA. Like a lot of people are gonna tell you you can detox from it. That is absolute pure insanity. That's the kind of thinking that comes from not understanding truly the science behind it. That's what Kevin McKiernan is really good at explaining. So my goal is to teach people the science that I've been developing over 20 years so we can help people. Now, do I think we're going to come up with new treatments down the road? Yes. So what would I like to maybe end this so you can ask me your next question? It's this is going to be much like the AIDS virus. When AIDS came out, it was a death sentence for everybody who got it. And then magically, slowly over time, We did come up with something called protease inhibitors that actually has now made, you know, AIDS almost a non-issue for most people. But the problem is we had 20 years, 25 years of people dying from it before we came up with the answer. I think that we have a duty as decentralized clinicians to help the people in that 25 year span that's gonna happen between now and then. So that really is my focus. And I think The focus that I brought to the table, at least in the United States, the last 12 months is I went from being apolitical to political. Why? Because I believe this story needs to get out. I believe people like you in Australia, the people in the UK and the people in Canada need to know the truth from the United States because guess what? We made you sick and you bought our bullshit story, hook line and sinker. So I believe that my government has a duty to all of you to tell you the truth. And since my government is not telling you the truth, I'm going to come on podcasts and I'm going to fucking light their house on fire. Stuart Cooke (41:08.482) Boy boy boy. So much to unpack and I think we'll get lots of people scrabbling for the show notes as well to cut and paste names into browsers and to follow this path a little bit further. I just want to share a little bit of a story that happened to me last night in as much as I have had internet problems at home and I'm looking for a new internet service provider and I actually signed up with the same one again but for a faster plan and I had to go through and enter credit card details and give them all of my details. And right at the very end of the conversation with the agent on the phone, she said, I'm gonna send you a link and this link will be for you just to finalise your digital ID. And I said, I'm not sure what you mean. I was expecting to give you my bank. my bank details and my personal details, et cetera. And she said, no, no, you need to take a picture of yourself on your mobile phone. You need to scan some documents, your driver's license, your Medicare number, and that will play a part of your digital ID. And I said, well, no, I'm not very comfortable with that. I don't want to do it. So I think I'll just end. I'll end this. Don't worry about that at all. And she rushed off and went to her manager and came back and said, Well, you don't actually have to give us your digital ID right now. You can go into the store afterwards. And I said, well, I don't want to go into the store afterwards. I'm not very comfortable with me giving you my details and building up a digital profile. I'm not going to do that. Does that mean I won't be able to access the service? And she said, no, no. You will be able to access the service. Perhaps you can do it in the future if you like. So hence, I have my new internet plan, at least I will do at the end of the week. I don't have a digital ID. But that's just an example of a curveball that's thrown out perhaps to me as an unsuspecting and law-abiding citizen as part of the plan that I'm sure will develop into something much bigger down the line. So my question to you is that if we've been following the advice of the government and all the powers that be, and we're guided to what we put in our mouths, which typically will be... Stuart Cooke (43:15.713) a low-fat diet, lots of healthy whole grains. We go out into the sunshine. We're taught in Australia to slip, slap, slop, so hatch, sunscreen, avoid the sun at all costs. And now we seem to be in a little bit of a mess where we are getting sicker, we're getting fatter, children have diabetes, obesity, every autoimmune condition. Dr Jack Kruse (43:38.456) You also have the highest skin cancer rate in the world, just so you know that. No, it's not bizarre to me. It makes total sense to me. It's bizarre to you guys. Turns out the sun doesn't give you cancer. It's all the artificial light around you that does. Stuart Cooke (43:42.357) It's bizarre, isn't it? Stuart Cooke (43:49.72) But what if... Stuart Cooke (43:54.446) Well, I'm a British citizen, so I've lived for 21 years of my life under doom and gloom. So there was no sun. You may get a week in the summer, of which we called our heat wave. But now living in Australia, And I've been in this health and wellness sphere for best part of a decade and a half, doing the complete opposite of what I've been told, in terms of what I'm eating and how I'm exposing myself to the sun. I'm drawn to it like a magnet every day and we get plenty of it. No burns, nothing of any of that sort. I've managed to dodge the medical system for best part of 25 years. I've only been into the doctors to get tests that I've wanted to, bloods and things like that. So my question to you is, It seems almost impossible for Joe Public to be able to even conceptualise doing the right thing because they think they're doing the right thing, because they're following all the roles that we are told that the science and the doctors and the powers that they tell us to do. So where do we go? Dr Jack Kruse (44:58.25) everything they say you do the opposite. If you go and look at my Twitter, what does it say in the little circle? Do not comply. And I got news for you. Every, I famously said this to Rick Rubin and Andrew Uberman on a Tetragrammaton podcast that 99.9 % of things that I learned in medical school and residency are pretty much wrong. And there's a lot of reasons why they're wrong. Stuart Cooke (45:00.279) Yeah. Yeah. Stuart Cooke (45:06.202) Yeah. Stuart Cooke (45:15.673) Hmm. Dr Jack Kruse (45:28.002) But you have to realize that incentives dictate outcomes. The reason why you're told to do many of these things, like I've said this in the United States, I haven't said it too much in Australia, but I'll say it to you. Ask yourself this question, why do Bill Gates, ophthalmologist and dermatologist all want to block the sun? Because it's a great business model for them to be profitable. That's exactly the answer. And it turns out if you are not a dumbass Australian, Stuart Cooke (45:51.416) Yeah. Dr Jack Kruse (45:56.554) and you go out to the bush and you see, you know, the kangaroos running around and you see the birds out there. Notice they don't have sunglasses and sunscreen on, right? They go under a tree. mean, the kangaroos really smart. They actually lick their arms to cool themselves off. But they don't, they don't run away from the sun. And the interesting thing is even when you're under a tree, you still have all the light around you. problem is most people in Australia now they go inside under these fake lights and you don't realize it turns out there's no light controls in any of the dermatologist studies. Like for example, when a dermatologist tells you that UV light causes cancer, you're actually allowed to believe that. You know why? You have a duty that the doctor didn't tell you that the study was done with UV light by itself. Let me ask you this question. Does UV light ever show up from the sun by itself? Or does it have six other colors with it? Turns out it's got six other colors. And you told me you're a British guy, so you know the whole famous story about Newton and the prism, right? He's the guy that created the Pink Floyd album cover so that everybody knows there's seven colors from the sun. Well, it turns out, if you take UV light by itself, yeah, that's a problem. That's what the dermatologists hitched their wagon to. But here's the thing. They didn't tell you that red light is the antidote to purple and to blue. Stuart Cooke (47:08.216) That's right. Dr Jack Kruse (47:22.488) And here's the funny part. Anytime the sun's up, anytime the sun sets, red light's always present. And guess what? It's the most dominant part of the solar spectrum, of terrestrial sunlight. 43 % is infrared A or near infrared light. So when you begin to realize that nature has got the antidote for you and you have a government or a doctor or Bill Gates telling you... No, no, no, we want to geoengineer our skies, want to geoengineer your eyes, and we want to geoengineer your skin. It shouldn't be shocking to you why they're telling you to do it. But I would fully agree with you. When I've been to Australia, I look at them and I think they are the dumbest asses in the world to not figure this out. Why? Because even in the dermatologist's literature that's published in Australia, it shows people that have all the skin cancers have the lowest vitamin D level. If they dermatologists are right, it should be exactly the opposite. People that have the highest vitamin D levels, because you can only make vitamin D from UVB light, right? You know that. They should be the ones that have all the skin cancer. And it turns out every single paper that looks at this shows the lower your vitamin D is, the worse your skin cancer is. How do you like that? So when you think about that and you're wearing sunglasses and slip slather and... Stuart Cooke (48:27.812) Mm-hmm. Stuart Cooke (48:41.262) Yeah. Dr Jack Kruse (48:45.91) all that other bullshit's on the side of your buses. It's no shock to me, actually the reason why you guys have that, but it's also the reason why you were very compliant with the government. Because guess what? What's the part of the story that no one in Australia has heard yet? It's what I talked to Danny Jones about. Turns out when you block the sun, you change the orbital frontal gyrus in your brain, dopamine levels drop, and you become more suggestible. That is a program that started back in the United States, but really started in Nazi Germany called MKUltra. Then MKUltra was graduated to the Stanford Research Institute. Then it was graduated to the Brain Health Initiative. In other words, this is how the bioweapons program in DARPA, part of the DOD that also made the jab, how this all links together. And when you begin to realize that these ideas that you have in Australian medicine actually link to why you guys all rolled up your sleeves and took the visor jab, then you begin to understand why Uncle Jack, know, 20, 25 years ago, everybody thought I was a crazy sob on the internet. I got news to you. It's amazing to me how less crazy I've gotten and how brilliant everybody thinks I am in the last four years because guess what? Just about everything I told people was coming, came and it happened. And right now, Uncle Jack's not just talking to Stuart. Cook on the internet. He's talking to Bukele. He's talking to Nicole Shanahan. He's talking to Bobby Kennedy. And he's talking to Donald Trump. I'm also talking to people in different states about taking this law and putting on the books. Why? Because through the lawfare that's happened with Big Pharma, we've created a big mess in the United States. And as I told you before about going into the Death Star in the Pentagon or Washington, DC, I don't believe that Trump and Bobby are going to be able to fix all the problems. Like, I know that most of you guys in the free world now are hoping that Trump and Bobby can do a lot so that that tsunami wave will come to Australia, come to UK, come to Europe and come to Canada to try to help you. I'm going to be, I'm probably going to be the bearer of bad news to you, my friend. I don't think that's going to happen. And I think Bobby is going to be hamstrung by Dr Jack Kruse (51:14.258) some of the powers that be that are linked to the bankers and Big Pharma. And we probably don't have a long enough podcast for me to explain how all these things link, but I can promise you that Big Pharma was the reason why the First Amendment was destroyed in the United States. Why? Because the money that they were able to use, were, Obama changed the law in the United States. It used to be against the law to actually have Big Pharma ads on TV. He changed that. It's called the month act and it was changed I believe in 2008. Soon as they were able to do that, what did that do? Pharma started paying for all the ads on news media and that means the news media was incentivized to tell the propaganda story of Big Pharma on there. And if they didn't, they would just defund them and not pay him. So it turns out all the news anchors and everybody on those places, they all became shills for Big Pharma. In other words, they were just like the drug dealers on the street for the Colombian drug cartel. That's exactly what happened. And this slowly happened from 2008 to 2024. So now when you put on like Fox News or ABC or NBC in United States, all you see is stuff for this drug, that drug, the other drug, you don't see like, you know, advertisements for kiddie food, because kiddie food can't pay their salaries. Okay. But Big Pharma can. And this is why I don't think you guys, you know, across the pond. Stuart Cooke (52:34.593) You Dr Jack Kruse (52:42.124) really understood how important Elon Musk was for the political process in the United States. Why? Because when he bought Twitter from Jack Dorsey, that actually, remember the first thing he did, he got rid of advertising, right? The advertisers all boycotted him. That was the biggest mistake ever because then Twitter or X, however you want to call it, became truly the town square in the United States. That's where people who were canceled under the previous regime, actually got a voice back. And unfortunately, I've told people this and I don't think you know this and probably the people in Australia do. I was one of the few doctors that weren't canceled on Twitter. Why? Because Jack Dorsey was one of my friends and one of my patients. He followed all of my stiff. Why? Because he was a big technologist. You know that he owned Twitter from the beginning and he got sick from his own tech and he came to me to get better. This is the reason why he lives now in a place with a lot of sun. and he does many of the things that Stuart, you do, and you understand the reason why, but what most of you don't understand in Australia and I think UK and Canada, and this is important for you here, this is gonna be a tough swallow for you. If you go look at the last Jason Bourne movie that was made in 2016, do you know why that Hollywood, the Harvey Weinstein and his friends made that movie? That was a direct threat. to Jack Dorsey and Mark Zuckerberg, either you're gonna play ball with us or we're gonna kill you. So guess what? Go look at the storyline. I'm telling you, I knew that. And how can I tell you that I knew? At the Bitcoin Miami event in 2021, Dorsey came to meet with some of my VIPs and told us then that he was gonna sell Twitter. Why? Because at that time he was getting called up in front of Congress all the time and they were talking about section 230 and all this and that. And he said, look, I'm done playing ball with these assholes. you look at just what happened in the United States, did you hear Jack Dorsey say anything about Kamala or Trump? No, he was totally out the mix. He washed his hands of all that. But guess what? Elon Musk knew everything directly from Dorsey. See, many people think Jack's a bad dude. He wasn't a bad dude. Remember, he's 100 % Bitcoin maxi. He's just like what I told you about Boo Kelly in the beginning of this. Dr Jack Kruse (55:07.532) He believes in freedom of money and he realized that Twitter was a bad experiment gone wrong because his board was filled with all those assholes from Silicon Valley that I told you were behind the jab. Those were all the bankers that were tied to this. Like A16Z, these guys are the worst of America. Like we create really amazing products, but you have to realize there's a dystopian side of this side of business. Stuart Cooke (55:20.185) Hmm. Dr Jack Kruse (55:37.66) And this was really why I give Elon a lot of credit, because there's a lot of things about Elon I don't like. I don't like Neuralink. I don't like Starlink. I don't like being controlled from above, because I think DARPA is going to use that technology to do that to all of us eventually. They just haven't got to that point in the game yet. But what Elon did is he gave Americans that had different ideas the opportunity to speak. And I can tell you that's the reason why the election went the way it went. I got news for you guys in Australia think that this was a landslide. I think it was even bigger than that. Why? Because we know that the Democrats did a ton of cheating and even with their cheating they couldn't overcome this because guess what? Americans are truly fed up with what went on. Like you guys think you're a little bit mad? Dude, you have no idea how pissed off. people are here because we understand the scale. And most people are waking up to the stuff that I shared with you here about SV40 and the DNA plasmids and the 60 billion per shot. Dude, that's not even why Trump really won. He won because of all the shit with inflation, the open borders, and the global socialism that the people who are behind the jab, the people in the Department of Defense, they're all in cahoots with each other. That's the stuff that you're dealing with right now with the world economic forum and the people that are in charge in Australia. All of these people got their marching orders from King Charles. Remember, King Charles has been, when he was the prince, he was up Klaus Schwab's ass from almost 50 years ago. And who was their best friend in the United States? Henry Kissinger. He's another guy that's tied to the Council of Foreign Relations. How far does this go back? mean, look, you're a UK guy. You remember the whole story about the Pilgrim Society and the Rhodes Scholars. This all was stuff that came out after Queen Victoria died and the new monarch came in, which was King George, who was Queen Elizabeth's grandfather. His brother, you know this story very well. His brother, Edward VIII, abdicated because everybody wanted to talk about Wallace Simpson. No, he abdicated because the royal family Dr Jack Kruse (58:02.156) was part of propping up Hitler with their bankers, the Rothschilds. And we now know that. It's very obvious. And that's the reason why the king really had to step down. It got so bad in World War I that the king had to change their name from Saxe, Coburn, Gotha to Windsor. They took it off a castle. Wasn't even, you know, didn't even think about it good. And why did they do that? They had to do that because one of the guys from Russia, who took over their land, shot and killed the Romanovs, which was the cousin of the king in England, also the cousin of Wilhelm in Germany. Well, they didn't plan on that. They didn't plan on killing him. But we now know that the Rothschild bankers at the time were the ones with the king that wanted the Romanovs put in jail in Siberia. Why? Because people always forget this. This Bolshevik revolution happens in the middle of World War I. It's the craziest thing ever that you can have a revolution in a royal family and they were worried. But it turned out one of the guys of the three in Russia, that's Trotsky. Trotsky is the one that made the decision to kill the Romanovs. Guess what? Lenin and Stalin didn't want that to happen. They knew that that was going to create a huge problem down the road. When you think about this as a Briton now, now I'm talking to you as a Brit and not as an Australian. Remember what the British Empire is all about. They're all about that imperialism and you are part of the Commonwealth. Well, in one stroke, you lost Russia. You lost the United States in 1774. So what was really World War II all about? It was about setting up a bad deal for the Germans in the Treaty of Versailles so you can guarantee a second world war. That's really what happens. Why? Because the king wanted to bring the United States and Russia back into a war so they could regain a loyal title. And let me just tell you something. There's one thing you're going to learn about the royal family from this midfit who came from you in England, is that the royal family and their bankers Dr Jack Kruse (01:00:23.82) have screwed up the 20th and 21st century more than you can ever imagine. Most of the things that we're all dealing with now are because they want to recapture the lands that they lost and bring them back under British rule. And it turns out the one thing they've done, they've infiltrated a lot of the United States government with people who are still loyal. That's what the Council of Foreign Relations is. And who is the main group in the United States that the Royal Family and the Rothschilds partner with. It's the Rockefellers. Rockefellers were richer than the Rothschilds and the Royal Family. So guess what? They brought them in. And then, magically, we got the Council of Foreign Relations. They're tied to Tavistock. They're tied to the Committee of 300. You got this whole story. And then, magically, we get the Federal Reserve, which is basically all of the families that were in Europe, now the big ones in the United States, who are also all ex-Britain. Now they're all in bed together and go, hey, let's start this process in the United States to see if we can get back to the Middle Ages where everybody's on a feudal plantation and they're working for us and they're happy about it. That's just the marketing slogan that changed from the 1920s to 1973 and 71 when Kissinger and Schwab start the world economic forum. The process for the last 50 years, slow incremental changes to get us back. to the one world government idea. That's all the stuff that we're talking about, all the health stuff, all the COVID stuff. That is the true metastatic cancer that sits at the base of this shit sandwich. Stuart Cooke (01:02:13.032) I think you're like the modern day magnum PI on steroids. What is it we don't know? Dr Jack Kruse (01:02:18.956) Well, just think, well, Stuart, this is what I will say to you, and hopefully this resonates with you and resonates with the audience. There's two type of people in the world, those that believe the government and then those that know the history. And it turns out when you know the history, you have to have one caveat. The victors write the history books, but it turns out the real history is still discoverable if you know what rocks to look under. And when Stuart Cooke (01:02:46.328) Yeah. Dr Jack Kruse (01:02:48.286) I started this whole process because people have asked me, how did you figure a lot of this stuff out? Well, it turned out my mentor in this whole thing, which is Robert O. Becker, who's a doctor in the United States who was canceled by the Industrial Military Complex over the effect of non-native EMF. Turned out when I saw how he was canceled, it was tied to the same story. And when he got canceled in 1977, I met with him in 2007. He had 30 years to figure out who really did him wrong. And let me tell you something, if you think Uncle Jack is salty, you should have met this cat. He was truly pissed off. This guy was twice nominated for the Nobel Prize. So when I sat down with him and we shared notes, he casually warned me. He said, don't do anything crazy like I did and go on 60 minutes and try to tell the world the truth. because the world will never believe the truth because they're in a propaganda of lies. And those lies were set up by the architects that I just told you about, the bankers, Big Pharma, all the corporations, all the people that BlackRock own in the United States, those are all the people that you guys are affected by too. BlackRock affects Australia, UK, everybody else. And the idea of BlackRock... is you only have to have 5 % ownership in a company. Everybody else has fractional ownership. So effectively, this is the same idea that the Rothschilds used in 1812 at the Battle of Waterloo when they took over the banking situation. You they had better information than anything else. You don't have to own a company 100 % or 51 % to control it. If you control the finances, you control the country. And that's actually what Thomas Jefferson warned. are people about in 1774. This is the reason why Thomas Jefferson was absolutely adamant that the Bank of England was filled with a bunch of criminals. And he was right. I mean, I hate to tell you this, but this problem has now persisted on for 250 years in United States. And I would love to tell you that we were smarter than the Britons, but we weren't. We use their system. And now the system is so broken. Dr Jack Kruse (01:05:09.622) and it's so slated to them, they're going, they think we're complete idiots. So they're trying to, you know, completely go back to the way it used to be. And that makes King Charles very happy. Makes the Rothschilds happy, makes the Rockefellers happy. Why? Because they're able to recapture everything. If they can get the United States, they believe they can eventually get Russia back. That should make you realize truly what's going on with NATO, the Ukraine and Putin right now. It completely gives you a different spin on things when you look at what's happened in European, you know, world history here lately. And I just want to be the guy to tell you that I think if you focus on the history here, you'll understand more of the biology and why decentralized medicine is really important for you to follow from this point forward. Like the story that you told me about the digital ID. I really appreciate it because it definitely ties into the story. I think every resident of the UK, every resident of Australia needs to follow your model. think what you said and that you weren't going to comply with this level of intrusion and surveillance is absolutely it. mean, look, we got a guy in the United States right now, Edward Snowden, who warned us about this and he's sitting in in Russia being protected. If you don't think that this story resonates with people in the United States, you're crazy. And look, you guys have a guy that just got out of jail for WikiLeaks. And you forget what WikiLeaks was about. It was about turning all the state's evidence through WikiLeaks of all these connections that I'm telling you about now. And the crazy thing is they treated D platform, right? Through the bank. They got rid of his bank accounts through the Bank of England and all the banks in Australia. Stuart Cooke (01:06:37.123) Yeah. Stuart Cooke (01:07:03.097) Hmm. Dr Jack Kruse (01:07:06.808) So what did he do to continue to do it? He used Bitcoin. Bitcoin actually allowed us to realize that John Podesta, the Clintons, Jeffrey Epstein, all these people were all linked together. This is how a lot of this story started to come out, Stuart, so that the regular folk on the people in Main Street could start talking about it on Twitter. That people like Matt Taibbi, you know, dropped the Twitter files and everybody in the world was like, holy shit, Snowden was right. You know. Julian Assange was right. Like this is no more, this is not a mystery Stuart. You know what the mystery is? Is that people all over the world are too busy watching Netflix, rugby games, soccer games, and doing Circus Maximus. It's the same story that we were told in Plato's Allegory of the Cave, that even when the slave is shown the truth, they're like, I'm gonna go back in the cave, just put my cuffs back on and I'm good. Most of you probably won't like to hear, Stuart Cooke (01:08:02.956) Yeah Dr Jack Kruse (01:08:06.038) of just how much disdain I have for you. But that's the truth. I told the people the same thing in the United States before the election. I said, if you vote for Kamala Harris, you are the slave that's going back in the cave. And I'm not telling you that Trump's any prize package, but he's got less warts than the other person. And I think it's going to take a while for us to really get rid of this metastatic cancer. Organ by organ, we have to change it. But I'm hoping by doing a podcast like this with you, Stuart Cooke (01:08:17.401) Hmm. Stuart Cooke (01:08:23.501) Yeah. Dr Jack Kruse (01:08:36.29) that you can really understand how decentralized finance and decentralized health are linked together. This story is just like the medical caduceus that you look at. The two snakes are intertwined. And it's our job as the patient not to comply with fiat money, with bullshit CBDCs, when any kind of things are controlled, whether it's the internet company or your bank. Take all your money out of the bank. Don't leave it in the bank. And I would tell everybody, I think

In Episode 137, Dr. Anthony Balduzzi and Guti (Gerardo Gutierrez) explore the power of sunlight and light therapy to transform our health. Guti shares his personal journey from health struggles to discovering the benefits of sunlight, including its role in boosting testosterone and improving mental health. They discuss the different spectrums of sunlight, particularly the importance of UVB for vitamin D production, and how our modern lifestyles often lead to deficiencies despite access to sunlight. Together, they explain the significance of light in regulating circadian rhythms and overall health and introduce innovative solutions for optimizing vitamin D levels through targeted light therapy. Together, they discuss the critical role of sunlight and light therapy in health, focusing on vitamin D production, the benefits of infrared light, and the importance of creating a biocompatible light environment. They also discuss how natural sunlight impacts hormonal health, particularly testosterone levels, and share practical tips for optimizing light exposure in daily life. All of this highlights our need for natural light and the potential of light therapy devices as alternatives for those unable to access sufficient sunlight.TakeawaysPersonal experiences can lead to significant health transformations.Sunlight exposure can naturally boost testosterone and serotonin levels.Infrared light constitutes a large portion of sunlight's energy.UVB is essential for vitamin D synthesis and overall health.Vitamin D impacts a significant portion of our genome.Seasonal changes can lead to vitamin D deficiencies.Circadian rhythms are influenced by light exposure.Innovative light therapy can mimic natural sunlight benefits.Proper light exposure is crucial for mental health and well-being. Vitamin D production varies based on skin type and sun exposure.Natural sunlight provides benefits beyond synthetic vitamin D supplements.Gut health is crucial for mental health, particularly in relation to serotonin production.Feeding health pathways with natural inputs is more effective than targeting specific symptoms.Infrared light therapy enhances mitochondrial function and energy production.Red light therapy has been shown to improve skin health and reduce aging signs.Using some sunscreens can introduce harmful chemicals; natural sun exposure is preferable.Creating a biocompatible light environment can improve overall health.Blue light exposure at night can disrupt circadian rhythms; mitigating this is essential.Light therapy devices can provide health benefits similar to natural sunlight.Where to learn more:Website: https://mitolux.com/For 10% off, use discount code FITFAMILY10Facebook: https://www.facebook.com/people/Mitolux-LLC/61555119338064/Instagram: https://www.instagram.com/mitoluxusa/YouTube: https://www.youtube.com/@mitoluxusaTikTok: https://www.tiktok.com/@mitoluxusaLifeboost CoffeeVisit lifeboostcoffee.com/fitfamily for a special discount on this incredible, 100% organic coffee!Biographical Information on Gerardo...

In Episode 218, Dr. Anthony Balduzzi and Guti (Dr. Gerardo Gutierrez) explore the power of sunlight and light therapy to transform our health. Guti shares his personal journey from health struggles to discovering the benefits of sunlight, including its role in boosting testosterone and improving mental health. They discuss the different spectrums of sunlight, particularly the importance of UVB for vitamin D production, and how our modern lifestyles often lead to deficiencies despite access to sunlight. Together, they explain the significance of light in regulating circadian rhythms and overall health and introduce innovative solutions for optimizing vitamin D levels through targeted light therapy. Together, they discuss the critical role of sunlight and light therapy in health, focusing on vitamin D production, the benefits of infrared light, and the importance of creating a biocompatible light environment. They also discuss how natural sunlight impacts hormonal health, particularly testosterone levels, and share practical tips for optimizing light exposure in daily life. All of this highlights our need for natural light and the potential of light therapy devices as alternatives for those unable to access sufficient sunlight.TakeawaysPersonal experiences can lead to significant health transformations.Sunlight exposure can naturally boost testosterone and serotonin levels.Infrared light constitutes a large portion of sunlight's energy.UVB is essential for vitamin D synthesis and overall health.Vitamin D impacts a significant portion of our genome.Seasonal changes can lead to vitamin D deficiencies.Circadian rhythms are influenced by light exposure.Innovative light therapy can mimic natural sunlight benefits.Proper light exposure is crucial for mental health and well-being. Vitamin D production varies based on skin type and sun exposure.Natural sunlight provides benefits beyond synthetic vitamin D supplements.Gut health is crucial for mental health, particularly in relation to serotonin production.Feeding health pathways with natural inputs is more effective than targeting specific symptoms.Infrared light therapy enhances mitochondrial function and energy production.Red light therapy has been shown to improve skin health and reduce aging signs.Using some sunscreens can introduce harmful chemicals; natural sun exposure is preferable.Creating a biocompatible light environment can improve overall health.Blue light exposure at night can disrupt circadian rhythms; mitigating this is essential.Light therapy devices can provide health benefits similar to natural sunlight.Where to learn more:Website: https://mitolux.com/For 10% off, use discount code FITFAMILY10Facebook: https://www.facebook.com/people/Mitolux-LLC/61555119338064/Instagram: https://www.instagram.com/mitoluxusa/YouTube: https://www.youtube.com/@mitoluxusaTikTok: https://www.tiktok.com/@mitoluxusaBiographical Information on Dr. Gerardo GutierrezAs a sufferer of many modern diseases like pre-diabetes, low testosterone, and depression, I tried traditional medicine (it worked) but didn't like the idea of medication for the rest of my life or its side...

Don't get her started! If you follow renowned dermatologist, Dr. Ellen Gendler, you already know that she offers a refreshingly honest take on skincare in today's social media-driven world. In this conversation, Dr. Gendler details her journey—from treating contact dermatitis to becoming a leading voice in cosmetic dermatology. With her practical, no-nonsense approach, she helps us cut through the noise of influencer trends and make smarter, more informed choices when it comes to skincare, all while staying true to her integrity and avoiding the lure of paid promotions.Dr. Gendler takes us on a deep dive into the importance of sunscreen, offering valuable insights into the differences between mineral and chemical sunscreens and how to protect your skin from both UVA and UVB rays. She also explains why American sunscreens often don't offer the same level of protection as European formulas, helping us understand the critical role sunscreen plays in preventing premature aging and skin damage.As we shift our focus to graceful aging, Dr. Gendler shares her advice on maintaining youthful, healthy skin. Whether you're considering non-surgical treatments like Botox and fillers, or surgical options for sagging skin, she gives a thoughtful look at the pros and cons of each approach. We also touch on the growing interest in exosomes and collagen supplements, with Dr. Gendler offering her expert perspective on their potential benefits (and limitations).Above all, Dr. Gendler stresses the importance of a consistent, well-rounded skincare routine. With products like sunscreen, retinoids, and antioxidants, she encourages us to approach aging with a balanced mindset, combining the best of both medical and cosmetic dermatology. Whether you're navigating the complexities of skincare or simply looking for practical advice, this conversation with Dr. Gendler is sure to offer valuable insights and actionable tips.You can find Ellen Gendler at:https://gendlerdermatology.com/ellen-c-gendler-m-d/https://www.instagram.com/ellengendlermd/_________________________________________Are you ready to reclaim your midlife body and health? I went through my own personal journey through menopause, the struggle with midsection weight gain, and feeling rundown. Faster Way, a transformative six-week group program, set me on the path to sustainable change. I'd love to work with you! Let me help you reach your health and fitness goals.https://www.fasterwaycoach.com/?aid=MicheleFolanHave questions about Faster Way? Feel free to reach out.mfolanfasterway@gmail.comFollow Asking for a Friend on Social media outlets:https://www.instagram.com/askingforafriend_pod/https://www.facebook.com/askforafriendpod/Please provide a review and share. This helps us grow! https://lovethepodcast.com/AFAF*Transcripts are done with AI and may not be perfectly accurate.**This podcast is for general informational purposes only and does not constitute the practice of medicine, nursing, or other professional healthcare services, including the giving of medical advice. The content of this podcast is not intended to be a substitute for professional medical advice, diagnosis, or treatment. Users should not disregard or delay in obtaining medical advice for any medical condition they may have and should seek the assistance of their healthcare professionals for any such conditions.

Send us a textAbout the guest: Andrzej Slominski, MD, PhD is a dermapathologist and skin biologist who has spent decades studying skin biology, especially regarding endocrinology (hormones), stress response, photobiology, and more.Episode summary: Nick and Dr. Slominski discuss: hormone production in the skin; vitamin D photobiology; risks and benefits of UVB light; skin cancer & sunscreen; protective effects of melatonin production in the skin; and more.Related episodes:M&M #104: Benefits & Risks of UV Radiation & Sunlight, Skin Health, Vitamin D, Nitric Oxide, Evolution of Skin Color | Richard WellerM&M #146: Photobiology, Sunlight, Firelight, Incandescent Bulbs vs. LEDs, Mitochondria, Melatonin, Sunscreen & the Optics of the Body | Scott Zimmerman*This content is never meant to serve as medical adviceSupport the showAll episodes (audio & video), show notes, transcripts, and more at the M&M Substack Affiliates: MASA Chips—delicious tortilla chips made from organic corn and grass-fed beef tallow. No seed oils or artificial ingredients. Use code MIND for 20% off. SiPhox Health—Affordable, at-home bloodwork. Comprehensive set of key health markers. Use code TRIKOMES for a 10% discount. Lumen device to optimize your metabolism for weight loss or athletic performance. Use code MIND for 10% off. Athletic Greens: Comprehensive & convenient daily nutrition. Free 1-year supply of vitamin D with purchase. Consensus: AI-powered academic research tool. Find & understand the best science, faster. Free 1-year premium sub with code MINDMATTERSPECIAL (expires 12.10.24) Learn all the ways you can support my efforts...

In this enlightening episode, I explore the power of sunlight on health and well-being with Gerardo Gutierrez, affectionately known as Guti. Guti shares his personal journey from battling pre-diabetes, low testosterone, and depression to achieving a healthier lifestyle through regular sun exposure. We talk about common misconceptions regarding sunlight, emphasizing its overlooked benefits and the historical significance of sun therapy. We examine the crucial roles of visible, infrared, and ultraviolet light in boosting our physical and mental health, with a particular focus on the importance of UVB rays for vitamin D production. For those living in less sunlit regions, we discuss the advantages of red light therapy lamps as a safe alternative.   In this episode: Why Guti challenges the narrative that sun exposure is harmful. How historical examples demonstrate sunlight's healing power, from World War I hospitals to modern red light therapy. Why cultural shifts increased sunscreen use and reduced natural health benefits from sunlight. How visible, infrared, and ultraviolet light contribute to physical and mental health. Why UVB rays are crucial for vitamin D production and overall well-being. How red light therapy lamps can benefit those in sun-deprived regions. Why reconnecting with sunlight can boost mood, immunity, and hormone balance. How sunlight exposure is linked to reduced risks of cardiovascular and autoimmune diseases. Why the angle of the sun affects the type of UV rays received. How optimal UVB exposure occurs when the sun is high in the sky. The potential for UVB rays to become a significant health trend in the coming years. Why it's important to balance blue light exposure for better circadian rhythm and health.  Get 10% off your UVB VItamin D Red Light Mitolux Box here with coupon code KM10!  BEAM Minerals: If you're trying to balance your hormones, head to https://www.beamminerals.com/discount/HORMONE and use code HORMONE for 20% off your first order. Timeline is offering 10% off your first order of Mitopure. Go to timeline.com/KARENMARTEL and use code HORMONE to get 10% off your order. Get 10% off Sleep Breakthrough By BiOptimzers products at https://bioptimizers.com/hormone with coupon code HORMONE .   Are you in peri or post menopause and looking to optimize your hormones and health? At Hormone Solutions, we offer telemedicine services and can prescribe in every U.S. state, as well as in British Columbia, Alberta, and Ontario in Canada.   Visit karenmartel.com to explore our comprehensive programs: Bioidentical Hormone Replacement Therapy Individualized Weight Loss Programs  Peptide Therapy for weight loss    Interested in our NEW Peptide Weight Loss Program? Join today and get all the details here.   Join our Women's Peri and Post Menopause Group Coaching Program, OnTrack, TODAY!   Your host: Karen Martel Certified Hormone Specialist, Transformational Nutrition Coach, & Weight Loss Expert   Karen's Facebook Karen's Instagram

SUPER GUT BOOK LINK: https://amzn.to/4dIxTy2 L. Reuteri Strain: https://www.amazon.com/BioGaia-Osfort... **I am finding that using only ONE TBS of fiber in the recipe makes a better-quality product. How to Make It: https://drdavisinfinitehealth.com/201... https://www.culturedfoodlife.com/l-re... MICROBIOME MASTER CLASS WEBSITE: https://innercircle.drdavisinfinitehe... Yogurt Maker — https://lvnta.com/lv_lrJY1A8ZLtxmwUpYdX Yogurt Jars — iuiuhttps://lvnta.com/lv_qB2B90JNh0hQjaMoXk Yogurt Containers — https://lvnta.com/lv_SFt3wnanoNkBHrf0Rs Fastest Way to Rid Your DOUBLE CHIN (Turkey Neck) ▶️ • Fastest Way to Rid Your DOUBLE CHIN (... How to Increase Oxytocin Video: ▶️ • Never Be Stressed Out Again Video on How to Fix Your Gut: ▶️ • Fix Your Gut with ONE Microbe Cold Immersion: ▶️ • The Benefits Of Cold Water Immersion ... ▶️ • Transform Your Health with Cold Showe... In this video, I'm going to tell you how to look younger naturally. The secret to younger-looking skin is NOT wearing sunblock every single day! UV rays make up only about 3% of the sun's wavelengths. Sixty percent of sunlight is infrared light, which has numerous health benefits. Sunblock typically only blocks UVB rays, which are essential for making vitamin D. It doesn't block the UVA rays, which are typically deemed harmful. Even UVA rays have health benefits! They can increase nitric oxide, which increases blood flow and circulation to the skin. Skin cancer is often a serious concern when being exposed to the sun. Although we've been decreasing sun exposure, melanomas have increased significantly. Interestingly enough, melanomas usually occur in areas that are not exposed to the sun. So, is it the sun that's causing melanomas? If you're using a moisturizer for younger-looking skin, check the ingredients! Many creams that claim to make you look younger are full of chemicals and actually have the opposite effect. Synthetic antioxidants, sugar, and junk food will age the skin quickly. Overwashing your face can also cause problems. Antibiotics and things that act like antibiotics, such as birth control pills, antacids, steroids, and statins, can wreak havoc on your skin. Oxytocin is a hormone that can increase stem cells for your skin. It has potent regenerative properties that also help with bonding and make people feel more social and calm. The microbe L. Reuteri can significantly increase oxytocin. Many people do not have L. Reuteri in their microbiome. When you destroy the microbiome, certain microbes never come back! Cold immersion, exercise, and facial exercises can also help you look younger.

David developed a UVB light therapy device that delivers safe and optimal levels of Vitamin D directly to the skin. Enyrgy.com is the website and 20Home is the $800 discount code to purchase. Ensure your optimal Vitamin D levels everyday indoors with this device.

Today's guest is Gerardo “Guti” Gutierrez, CEO and founder of MitoLux. After suffering from pre-diabetes, low testosterone, and depression, Guti became an avid reader and researcher in longevity and biohacking. Gerardo discovered the benefits of natural sunlight and fitness, and in just four months completely reinvented himself and changed his life. He started Mitolux to help others do the same. Today on the show we discuss: the amazing benefits of sunlight and why you may want to consider adding sunlight to your wellness routine; the ins and outs of red and infrared light and their potential therapeutic uses; Guti's personal experience with battling depression and low testosterone, and what techniques have worked for him to transform his health; why our circadian rhythm and light exposure is so important to your overall health; why Vitamin D and how UV-B supplementation can be helpful to optimize it's production in the body; practical advice for finding quality products and how to use them in your day to day life; and much more. Right now, listeners of the Adversity Advantage can get a special discount on Mitolux. Click here and use the code DOUG for 10% off Mitolux. Or go to mitolux.com and use the code DOUG Full disclosure: I have a financial relationship with Mitolux. This doesn't change the integrity of the episode. The information presented is very valuable and I know you will enjoy it.  -Doug ⚠ WELLNESS DISCLAIMER ⚠ Please be advised; the topics related to health and mental health in my content are for informational, discussion, and entertainment purposes only. The content is not intended to be a substitute for professional advice, diagnosis, or treatment. Always seek the advice of your health or mental health professional or other qualified health provider with any questions you may have regarding your current condition. Never disregard professional advice or delay in seeking it because of something you have heard from your favorite creator, on social media, or shared within content you've consumed. If you are in crisis or you think you may have an emergency, call your doctor or 911 immediately. If you do not have a health professional who is able to assist you, use these resources to find help: Emergency Medical Services—911 If the situation is potentially life-threatening, get immediate emergency assistance by calling 911, available 24 hours a day. National Suicide Prevention Lifeline, 1-800-273-TALK (8255) or https://suicidepreventionlifeline.org.  SAMHSA addiction and mental health treatment Referral Helpline, 1-877-SAMHSA7 (1-877-726-4727) and https://www.samhsa.gov Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, we have a conversation on modern powdery mildew management with an expert on the subject, Dr. Michelle Moyer. A plant pathologist by training, Dr. Moyer is a professor and viticulture extension specialist at Washington State University. She has worked on the East Coast and the West Coast, helping people understand disease and pest pressures in their vineyards. Although the pressures are different on each side of the country, the principles are the same. Whether you are new or experienced in grape growing, you will gain valuable information from this episode with Dr. Moyer. Listen in to learn about modern powdery mildew management so you can prevent an outbreak at your vineyard. In this episode, you will hear: What powdery mildew is and how it affects grape vines What grape varieties are commonly affected by mildew The effect of UV and UVB light on plants with powdery mildew Conventional, organic, and biological spray products What do you do if you get an outbreak of powdery mildew What is the FRAME Network and Dr. Moyer's role in it Follow and Review: We'd love for you to follow us if you haven't yet. Click the ‘+ Follow' button in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast. Resources: Schedule your 15-minute FREE vineyard help call with Fritz for the week of December 9th at www.virtualviticultureacademy.com/call. If you have questions about today's episode or ideas for future episodes, go to VineyardUndergroundPodcast.com and click the Ask Fritz button.  Access over 50 FREE topical vineyard Grower Guides and videos from Fritz at www.virtualviticultureacademy.com/grower-guides Today's Guest: Dr. Michelle Moyer is a Professor & Viticulture Extension Specialist with Washington State University. Connect with Michelle and view her research:  Website: https://wine.wsu.edu/faculty/michelle-moyer/  Email: michelle.moyer@wsu.edu  Episode Sponsor: Thank you to our friends over at SensorInsight for sponsoring today's episode. SensorInsight is a leader in vineyard soil moisture and weather monitoring.  SensorInsight designs state-of-the-art, remote satellite monitoring of soil moisture and weather, bringing actionable information for your vineyard operations straight to your phone, with real-time data so you can best decide when to turn on your irrigation, how long to run the system, and learn how the dynamics of soil moisture can change over a given season. Visit them today at https://sensorinsight.io. And don't forget to mention the code Underground to receive a discount on your SensorInsight solution. Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know we sent you.

In this episode, we explore the role of Vitamin D in brain health, focusing on how its active form, calcitriol (1,25-dihydroxyvitamin D3), influences cognitive function and neuroprotection. We'll discuss the synthesis of Vitamin D, its conversion into its active form, and its ability to cross the blood-brain barrier to exert effects on neurons and glial cells. Additionally, we will highlight how calcitriol regulates gene expression through Vitamin D Response Elements (VDREs), impacting inflammation, antioxidant defense, and neurotrophic support. Finally, we touch on the symptoms of low Vitamin D and the link to cognitive decline. Topics: 1. Introduction to Vitamin D and the Brain - Forms of Vitamin D, synthesis, conversion/activation, and its role in the brain 2. Vitamin D - Vitamin D2 (ergocalciferol), plant-based sources like mushrooms - Vitamin D3 (cholecalciferol), UVB radiation, animal-based foods - Inactive forms 3. Synthesis and Conversion of Vitamin D3 - Synthesis in the skin: 7-dehydrocholesterol converts to pre-vitamin D3 - Conversion in the liver: 25-hydroxylase converts D3 to 25-hydroxyvitamin D (calcidiol) - Final activation in the kidneys: 1-alpha-hydroxylase converts calcidiol to 1,25-dihydroxycholecalciferol (calcitriol), the active form 4. Calcitriol and the Blood-Brain Barrier - Calcitriol's lipophilic nature, crossing the BBB - The structure and function of the blood-brain barrier - How calcitriol diffuses across the BBB and reaches brain cells 5. Calcitriol's Role in the Brain - Interaction with Vitamin D receptors (VDRs) in neurons and glial cells - VDRs in key brain regions: hippocampus, prefrontal cortex, cerebellum, basal ganglia - Binding of calcitriol to VDRs, conformational change, and formation of the VDR-RXR complex 6. Gene Regulation via Vitamin D Response Elements (VDREs) - Overview of VDREs in promoter regions of genes - Role of calcitriol in activating or repressing gene transcription 7. Impact on Inflammatory Responses - VDREs in anti-inflammatory genes promote IL-10 expression - Calcitriol's role in reducing pro-inflammatory cytokines like IL-6 and TNF-alpha 8. Neurotrophic Factors - VDREs' role in regulating genes that promote BDNF - BDNF's impact on neuron survival, growth, and synaptic connectivity 9. Antioxidant Enzymes - VDREs influence the expression of glutathione peroxidase and superoxide dismutase (SOD) - The role of these enzymes in defending neurons from oxidative stress 10. Brain Regions & Calcitriol - Hippocampus: Learning, memory, neurogenesis, synaptic plasticity - Prefrontal Cortex: Executive functions, mood regulation - Cerebellum: Motor control, cognitive processing, calcium homeostasis - Basal Ganglia: Movement regulation, protection of dopaminergic neurons - Amygdala: Emotion processing, fear, anxiety, stress response 11. Interconnection of Brain Regions - How Vitamin D's effects on neurotransmitter regulation, anti-inflammatory action, and calcium homeostasis create a global protective effect. 12. Conclusion - Recap of calcitriol's cellular mechanisms and neuroprotective effects - Symptoms of low Vitamin D Thank you to our episode sponsor: 1. Check out ⁠⁠⁠⁠⁠⁠⁠⁠⁠Daily Nouri⁠⁠⁠⁠⁠⁠⁠⁠⁠ and use code ⁠⁠⁠⁠⁠⁠⁠⁠⁠CHLOE20⁠⁠⁠⁠⁠⁠⁠⁠⁠ for 20% off your order. Thanks for tuning in! Get Chloe's Book Today! "⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠75 Gut-Healing Strategies & Biohacks⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠" Follow Chloe on Instagram ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@synthesisofwellness⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow Chloe on TikTok @chloe_c_porter Visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠synthesisofwellness.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to purchase products, subscribe to our mailing list, and more! --- Support this podcast: https://podcasters.spotify.com/pod/show/chloe-porter6/support

En este episodio entrevistamos a la Dra. Alejandra Ramos, dermatóloga, donde hablamos sobre las claves para elegir un protector solar, el daño de la luz en tu piel como la UVA, UVB, luz visible. Procedimientos estéticos para evitar flacidez, top model look, el tratamiento integral de la piel desde diferentes planos como reponer volumen, suavizar arrugas, producir colágeno. También temas relacionados como los efectos adversos de rellenos con ácido hialurónico y toxina botánica. Al final, sus recomendaciones en protector solar para diferente tipo de piel y las estrategias para mantener una piel sana. Espero disfruten el episodio tanto como yo.

Join us for an insightful journey with Joe Sanhanga, a remarkable e-commerce entrepreneur generating millions annually through unique and high-priced products. Listen in as Joe shares his inspiring story from his roots in Zimbabwe to his educational pursuits in the UK and the US, ultimately landing in Las Vegas. His journey began on platforms like Shopify and WordPress, selling distinctive items such as African-style swimsuits and nano tape toys, before discovering the immense potential of Amazon's FBA and FBM models. Through their conversation, Bradley and Joe emphasized the transformative power of networking at conferences like Amazon Accelerate. Explore the strategies behind Joe's successful transition to selling on Amazon, starting with assisting a soil business during the pandemic and leading to the creation of "Wonder Soil," a private-label product on Amazon. Joe's ventures into innovative products like tanning lamps, vitamin D lamps, and seasonal depression lamps highlight the importance of team collaboration and strategic Amazon sales optimization. With aspirations to surpass a $30 million run rate, Joe shares valuable insights into leveraging Amazon's platform to achieve extraordinary growth in niche markets. Discover the challenges and tactics involved in marketing high-priced products, like a $599 lamp, in a competitive landscape dominated by lower-cost alternatives. We discuss the advantages of having larger margins for experimenting with keywords and bidding strategies, alongside the creative approaches necessary to maintain product visibility amidst Amazon's policies. Joe also shares his experiences optimizing advertising strategies, managing warehouse transitions to Amazon's Warehousing and Distribution system, and utilizing tools like Helium 10's Adtomic to automate and enhance PPC strategies. This episode provides a comprehensive view of the perseverance and innovation required to thrive in e-commerce, offering inspiration and actionable advice for sellers at any level. In episode 604 of the Serious Sellers Podcast, Bradley and Joe discuss: 00:28 - E-Commerce Strategies and Global Perspectives 04:54 - Amazon Product Sales Success Story 05:41 - Amazon Brand Growth During COVID 11:37 - Strategies for High Price Point Products 11:50 - Product Pricing and Brand Strategy 15:23 - Optimizing Keywords for Product Sales 18:21 - Amazon Advertising Strategy Discussion 19:14 - Managing $120,000 of Ad Spend With Adtomic 23:49 - Amazon PPC Management Strategies 27:52 - Optimizing Ad Placements to Lower ACoS 30:51 - Pricing Strategy Impact on Sales 32:45 - Warehouse Cost Savings and Amazon Advertising 34:28 - Inventory Management for Amazon Sellers 38:14 - Optimizing Amazon Listings for Conversion 41:17 - Online Presence and Networking ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos Transcript Bradley Sutton: Today we talked to a $30 million a year seller who is selling, and has sold, some of the most unique products I've ever heard of, including one at a $600 price point, when everybody else is priced at only 40 bucks. How cool is that? Pretty cool, I think.   Bradley Sutton: Hello everybody, and welcome to another episode of the Serious Sellers Podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show that's a completely BS-free, unscripted and unrehearsed, organic conversation about serious strategies for serious sellers of any level in the e-commerce world. In my travels recently, one of the things I like about going to conferences and it's what I always tell people about is that you know you can meet different people, network with people and find out about their story, and that's kind of like how I structure this whole podcast. But then I actually did that recently at Amazon Accelerate and I'm glad I did it, because I'm glad I did it. As I went to this one mixer that they organized and I was at first, I was like, oh man, I was so drained after that day and I'm like, oh man, it's gonna be a crowded place. I don't like to be in crowded places, but you know what? I'm going to hop on this little lime scooter from my hotel and go over to this restaurant where the event was and I was sitting down talking to some people at the table and then I met today's guest there, Joe. How's it going?   Joe: I'm going good. Thanks for having me on.   Bradley Sutton: Awesome, awesome. Now, you said you're in Vegas right now. Right?   Joe: Yes, we're in Las Vegas, Nevada.   Bradley Sutton: Now, that's not a typical Vegas accent you've got. So where were you born and raised?   Joe: Yeah, so I was born in Zimbabwe, raised as well in Zimbabwe, then I moved out to England where I spent a lot of my time there doing some education and stuff and then I got tired of the cold being a Zimbabwean.   Bradley Sutton: You went to the opposite, then if you went to Vegas, I cannot imagine a more opposite than cold place.   Joe: Oh yeah, 100%. I just went on to Google and I was like okay, I want to go somewhere in America, but I need to find somewhere warm. And I think the first thing that came up on the search was Death Valley, but there was nothing over there. So the second thing was Phoenix and Las Vegas. So, I eventually found myself in Las Vegas just because of the ease of doing business. Ability to meet people here is really good.   Bradley Sutton: And did you go to university uh over in UK or in the US?   Joe: yes, I did university in the UK as well as in the US, so I got an accounting degree back in uh UK um and then in the US, I did a um was a business management degree with some entrepreneurship uh additional to that   Bradley Sutton: was it like a unlv or?   Joe: I know this was in um in Phoenix in ASU, yeah.   Bradley Sutton: ASU, uh, Sun Devil right? Joe: yes, sir, okay, there, you see it.   Bradley Sutton: I always test my I don't know. I'm not going to ask you any kind of mascot because from England I don't know anything about England schools, but I know most of the US schools have mascots here. Actually, I'm wearing a. We'll talk about this later. I'm wearing a mascot from a minor league baseball team is my hat. This is called from nearby to Arizona is Albuquerque Isotopes. But the reason I use this today was because this is very similar, this logo, to our Helium 10 Adtomic logo. I know you and I were talking about Adtomic, doesn't it look like the A from Adtomic yeah,   Joe: it actually does. Now I see it when you mention it.   Bradley Sutton: So that's why I wore this on purpose. There's a method to my madness, but anyways, before we get to Adtomic, talking about Adtomic, I just want to talk about your e-commerce journey. So when you graduated from, after you know, there at ASU, did you get into e-commerce at all, or at what kind of?   Joe: So this was actually still back in England , around 2017 is when I kind of got first into my e-commerce kind of journey, which was on Shopify. Specifically, Shopify and WordPress was where I started out and I bought a random course of somebody online, learned all about basically advertising from like Facebook, from Instagram, from Google, sending it to this website and landing pages that we used to do. And then, within being in that realm, I started hearing this FBA term being thrown around.   Bradley Sutton: What were you selling on Shopify in those days?   Joe: Oh, so I remember we had to go at, we did these other swimsuits that we did African style print swimsuits, and then we also went on and started doing it was like these little tape toys, sort of like double-sided type tape. Yeah, exactly so we were doing those. It's called nano tape, um, so, yeah, that's basically how, how that started and then,   Bradley Sutton: and then that's when you, when you kind of like, learned about the amazon, uh potential.   Joe: So I heard, obviously, being in that space, I started hearing this word FBA being thrown around uh, the acronym, and you know. Then I went on Google, searched up, okay, what is FBA? And it's some sort of Amazon selling thing. Okay, and then there's FBM as well. So now I'm like, okay, there's these two terms, what is this all about? And that's basically when I started doing my research and I was like, okay, this Amazon thing seems to actually have some stuff to it. And at the time I think the platform is not the way. It's so different now, because sometimes I've got screenshots of my old dashboards and it just looks completely different. So, yeah, that's how I basically then started with Amazon.   Bradley Sutton: Did you start selling like your own account, you know, on Amazon, start selling your own products, or did you just start working for other companies that were selling on Amazon?   Joe: Yeah, so to begin with I was working with this other lady. She basically had soil and the way we actually started working together was I created a website for her, put on Shopify, to sell the soil, and then she was bagging up the soil to try and get it to consumers, because her business was mainly sending thousand-pound totes to farmers. But she said, how can I get this you know three-pound bag to people that are at home and want to grow some plants and what actually it was? This was around 20.   Bradley Sutton: Soil on Amazon, man, when you think you've heard it all.   Joe: It's called Wonder Soil. It's actually one of the rivals to Miracle-Gro and we actually I actually raised it to get the Amazon choice badge. We were on Business Insider as one of the top growing brands on amazon too, um, but basically the cool thing about it was we've tried to find a way to get the soil to consumers and everything worked well, because this was during covid, so people were at home, people had nothing to do, and you know people are growing stuff at home, people. You know we're just trying to, yeah, so the product hit at the right time uh, what year is this 2020.   Bradley Sutton: Okay. 2020 okay yeah. Oh yeah, I mean that was a good time. Yeah, during covid, people were always are really trying to make their own gardens and stuff like grow their own vegetables and stuff like that okay yeah this is a private label brand or you're reselling um others?   Joe: oh, so we actually have manufacturers in China. Uh, that we get all that product for We've actually gotten rid of our warehouse Now. We've gone full into AWD, so we're getting.   Bradley Sutton: Let's talk about that a little bit later in the show too. I haven't talked to many people who are doing that, so I'll be interested in that, ok.   Joe: Yeah, so that's, that's what that one. And then there's another lamp company, which is pretty funny, is tanning lamps and vitamin D lamps, so we run through those on Amazon as well. Those are actually the only there's a lamp that can give you vitamin D.   Bradley Sutton: It's the only lamp the same like the sun.   Joe: Yes, you spend five minutes every other day in front of it and it'll give you. And there's studies on YouTube. People use this lamp, where this lady her name is Carnival Doctor on YouTube. She did a study with a lamp for six weeks and her levels went from 20 something to 40 something vitamin D. She feels healthier than ever and it's perfect. It stopped her from having to buy, you know, vitamin D pills and, of course, all those sorts of things. So, yeah, it's the only one, and you get tan at the same time. So now, that's the difference. So, there's two lamps One gives you vitamin D and one gives you a tan, because there are some people that don't want the tanning effect. So that's what it is. So, it's-.   Bradley Sutton: Now what if you put this tanning lamp over your miracle magic soil? Are you going to create some like hybrid plant? Oh my, you sell the most interesting things. All right, there's a third account too,   Joe: yeah, so it's basically the third account is also in lighting, but this one is seasonal depression lamps where basically you look at it so that one is its own brand.   Bradley Sutton: Did you say depression? Yes, depression lamp Like as in I'm very depressed and I'm sad like that word depression.   Joe: Yeah, depression, you're sad. What does that have to do with a lamp? So, you look at this lamp for 30 minutes and you become happy. I know it sounds stupid, but minutes and you become happy. I know it sounds stupid, but that one doesn't give you vitamin D.   Bradley Sutton: That one doesn't give you vitamin D. Nor a tan. Yeah, you see. Hey, there's a product idea. You got to combine all three and then, oh my goodness, you'd have the most amazing.   Joe: That would be powerful. We've had people that have requested you know, do you have one that does both, or this, this, this? But because of FDA regulations, we've had to separate a lot of the things.   Bradley Sutton: Is these three separate companies or is it like the same group of people who's all owning all three of these?   Joe: So two of the companies is one group of people and the other one is one person.   Bradley Sutton: And then, what do you do in these?   Joe: So I run just an Amazon account. So I run just an Amazon account. So running the ads, running the listing optimization, making sure the account is obviously hitting the sales numbers, everything that just literally goes through Amazon and inventory everything.   Bradley Sutton: What's the overall projected sales for all three combined on Amazon?   Joe: So for all three combined, we're looking at 28. We're on pace to do 28 million this year on all three.   Bradley Sutton: Will that be your best, our biggest year yet.   Joe: Yeah, this would be our biggest year yet. We've seen record numbers in previous months. In previous, like this past quarter, we'd had record sales as well. I know we had our biggest. We had, I think, our first. We had two days in September where we had 100K sales days, which was the first time we've done that. We also had our highest sales days in the past two years. Nine of those days in our top 10 sales were all in September. So we've had record sales. Especially Q3 was really, really amazing. I think we were up about 800K across the board in Q3 alone. So we're on pace to do a really good year and it sets us up for our plan is to do a 2.5 million month at least once this year in total and that will set us up for a run rate for next year. We want to push over to that 30 million stage.   Bradley Sutton: If you're like me, maybe you were intimidated about learning how to do Amazon PPC, or maybe you think you just don't have the hours and hours that it takes to download and sort through all of those sponsored ads reports that Amazon produces for you. Adtomic for me allowed me to learn PPC for the first time, and now I'm managing over 150 PPC campaigns across all of my accounts in only two hours a week. Find out how Adtomic can help you level up your PPC game. Visit h10.me forward slash Adtomic for more information. That's h10.me forward slash A-D-T-O-M-I-C. I'm just curious, before we get into some more details about, like, your advertising because I know that's one of the things that is your specialty these lamps that you're doing like, were these kind of like inventions, or? Or there was an existing market of vitamin D lamps or an existing market of lamps that make you happy Like was that an existing keyword or is this something that you're you guys invented and kind of like created the demand for?   Joe: So it's actually crazy. You say that is because the first vitamin d lamp started in 1924. It was a guy by Dr. Sperti is his name. He's the guy who made it. He invented it and he started selling it throughout the US. It was a company in Kentucky, um, but he was just selling it out of his own like little warehouse and then eventually he got old um and then sold off for business and then basically that's where we put it online, um to run it through Amazon, and we first were going like, for example, the vitamin D one it's the only lamp that's there. The only competition are these vitamin D pills that you'll see on Amazon. But our price point for the lamp is like 599. And we're competing against people that can buy a bottle for four bucks, five bucks on Amazon. So it's been a pretty interesting game competing against people that can buy, you know, a bottle for four bucks, five bucks on amazon. So it's been a pretty interesting game. But it moves. It moves um on amazon. What's the price of the product?   Bradley Sutton: you said 599 599, 599, yeah, wow, uh, I want to. I'm trying to look at, look for it on amazon right now. What's the brand name called?   Joe: SpertI s-p-e-r-t-i, and then you'll see vitamin d we got to show the audience this.   Bradley Sutton: Okay, oh, my goodness gracious, here it is. Hold on, this is incredible. All right.   Joe: That's it and it's right. That's the first one that's popped up against our competition. All those are competitors on the right.   Bradley Sutton: So 500 and Sperti. So that was what the doctor's name was. Who?   Joe: made this up.   Bradley Sutton: Yeah, Dr. Sperti, that was his name yeah, there was a ready demand for this out there.   Joe: Oh, huge, because, if you think about it, vitamin D pills are basically the same target market as us. Yeah, so this is just a non-invasive way that you buy and you keep this for a very, very long time. So that's that. So something interesting. As you go through this, this listing, you're not going to see the word vitamin d anywhere on the listing and you'll notice our carousel images, our images on there. we have our box images because amazon actually took us down because our lamp has the word vitamin d on it.   Bradley Sutton: ah, yeah, yeah, I see it in the video there, so you don't have vitamin d anywhere in there, but you probably got indexed for the keyword by Amazon.   Joe: Exactly so. That's why we use UVB, which is basically the term for vitamin D. So Amazon is not allowing us to use it, even though we're FDA approved and everything. Amazon is just not letting us go for that.   Bradley Sutton: I see some of your main keywords. Yeah, vitamin D lamp.   Joe: Oh yeah, we can use them in the back. Vitamin D light.   Bradley Sutton: Vitamin D therapy lamp, vitamin D light therapy. Now, I'm just curious. I don't talk very often with people who have this high price point. What is different about having a product that's in the hundreds of dollars? Like, do you approach advertising differently, cause it's not like where I mean. You might now you know you, you might get a hundred clicks with no sale, but still you just get one, the 101st click. All of a sudden, that's $600 of revenue. So, so, like, how is it different, uh, with something like this, compared to your, your other products, which I'm assuming is like more you know, regular pricing 10, 20, 30 bucks.   Joe: So the cool thing about it is that across all the catalog that I, that I that I run, I have products starting at like five bucks, all the way to this one that has $5.99. So the landscape with this one is totally different. Like you said, you can set up an ad, you'll get 50 clicks at $1.20 CPC and, based on our margins, we're still clean on a sale. If we get one sale, we profit. So the cool thing about it is you just have to be a bit more patient. However, because we have such kind of should I say a big space for those clicks, it allows us to test a lot of keywords in this space and we really kind of exhaust any keyword that's there without having to really be careful, unlike if I was selling a smaller, less priced product, I can't just throw in all the keywords and just you know it'll go crazy if it's like a $60 product.   So with this, it gives me that comfortability to go out and bid higher and also it allows me to, like I said, like if you saw on that page where you searched, my competition were those pill bottles that are like five bucks, six bucks, seven bucks, so I can bid above all of those guys. So I ensure that every time you search the keyword I'm going to be first, because there's no way they're going to bid the same amount of dollars. I'm going to bid because their price points are different. However, they can take a loss on a sale because they have repeat products. So people finish that bottle, they come back and buy another With ours. That person buys a lamp and is done. So we obviously have to gauge it to a point whereby, okay, this is our ACOS target and at this A-cost target we're profitable. So that's now how more I manage that one. It's more ACOS targeting, but I'm basically trying to make sure I stand out for every single eyeball that's there because I have the room.   Bradley Sutton: So this is interesting because, regardless of the price point, there are similar kind of scenarios where it would be like this they're probably actual keywords of how somebody who's searching for this exact thing is probably very limited Vitamin D lamp or lamp for tanning, you know for your other product, or it's not. Like oh there's you know 5,000 way, you know 5,000 ways that are going to come up in Cerebro to search for this one thing. You're like it's kind of like that way with coffin shelf. If you're looking exactly for a coffin shelf, that's pretty much it, that's it. Coffin shelf or shelf shaped like a coffin, like there's very limited number of words. The other keywords I get sales from is more like the, you know, gothic decor or spooky things. So how are you doing your keyword research? Like using Helium 10 or amazon, for you mentioned you do a lot of testing for targets. So like, where are you coming up with these keywords to test to see if any of them stick?   Joe: So that's. It's more like said, I run Cerebro on a lot of those vitamin D bottle and pills and basically a lot of my. So, like I've said, I've exhausted the keyword vitamin D and the more you get long tail with this product, the less traffic you have. You know, for some of the products you can get long tail with a bunch of keywords and you still have traffic. Like, for example, if it's like a Ziploc bag, I can put Ziploc bag for Legos, Ziploc bag for sandwiches, Ziploc bag for this. You know the list is endless and you have traffic with this. Not many people even know this lamp exists.   So what I've actually done is sometimes I go and target competitor company names and key names. So if it's like some company that sells a bottle of vitamin D lamps or vitamin D pills, I'll actually target their brand because when I look at their keyword, it's people that are repeat purchases, so it always has traffic. And but because I can bid high on their own company name, I'm going to show up first and I have the room with my price point to show up consistently and eventually, if you're somebody that is very hooked on buying these products, for vitamin D pills, you're going to see my product and think, okay, what is this? Because it's coming up. I've seen it so many times when I come and buy this product that when you read about our process, you then be like, okay, so this is something that actually can benefit me and can work as an alternative for ingested pills and all the other disadvantages that come with that. So that's basically how I find other keywords and start going for those.   Bradley Sutton: You know, price game is something nobody ever wants to play, and you're not playing at all, you're doing the opposite. You know, like on some of these keywords I do see some like people ranking for, like vitamin D lamp, but they're, just like you know, $20 products and they're selling thousands of units. But then are you going after those people too, Like the people who are going after that or how? How, how do you still get sales when people can technically get something one 10th the price? People you just got to like, make sure that they know the value of what you, that yours is different.   Joe: Yeah, so that's where we have to communicate that through the listing, and it's because a lot of those $20 lamps that you're seeing there, those are not actually vitamin D lamps, those are seasonal depression lamps. So if you're looking at, can you see that Alaska Northern Lights big box on the right where your mouse is? Yes, that's one of the lamps that I sell. That's for seasonal depression.   Bradley Sutton: Okay, I was about to click on that, but no, I'm not going to click on the sponsored ad and charge you $3 right there. So good thing I didn't.   Joe: But then if you look at to the left, you've got that product. That's 19 bucks. Those are actually seasonal depression lamps, so they don't give off vitamin D. So somebody would purchase that and then they'll realize that doesn't give you vitamin D. So they'll probably return it and then come back to ours. But if they're looking for seasonal depression those would be those ones.   Bradley Sutton: This is just an interesting niche. This is kind of fascinating to me. So then, overall, almost $30 million. What are you spending per month? Or what are you paying Amazon for advertising per month?   Joe: So monthly. Right now we're spending total across the board with about 120K a month on advertising budget.   Bradley Sutton: Advertising. And then, what's your TACoS then? At kind of, is it different per account? Are you looking at your TACoS?   Joe: yeah, so the lamp TACoS are, like, I think, close to two percent um, and then uh, because that ACoS is really low, um. However, with uh, with the one that's got the majority of the products, our tacos right now we are sitting at a 5.38. That's what we just closed out at, okay. Okay, our ACoS is at 15 point. I think it was 15.5 is what we ended on in September. We brought that down from a 20 ACoS down to a 15. Our goal was to bring it down to 10, but obviously we've done about 50% of that target. Now, which is hard, you know, if you're spending, you know, over a hundred K. To bring down a cost by 5% is really difficult. So that's, that's where we are.   Bradley Sutton: Are you using Adtomic for all of this spend, all of this $120,000 spend?   Joe: We've launched. So with Adtomic, we've put in some rules for some SKUs and we're watching that and I actually had a call with Travis, like I said before, to try and we've got different rules for different products and we're trying to see how we can build out those rules in Adtomic.   Bradley Sutton: Like rules that you were just using manually, like downloading search term reports. What are some of the rules? Tell me how you run your PPC.   Joe: So most of my rules would come into the shipping product, one where basically first rule is identifying the product, pricing. So if it's a bag so let's say Ziploc bag, right, we've got a Ziploc bag, a four by six size. We have different variations. So we have a hundred pack, five hundred pack, thousand pack. The hundred pack could cost maybe 19 bucks, five hundred pack 50 bucks, other one 99 bucks.   So based on those, we make rules where if it's the $19 one, we want to start our bids at $0.40 or something like that. Somewhere it makes sense. But then if it's for the 1,000-pack one, we can start off our bidding at $2, $3. And that's because if somebody then buys it it's $99. So it's more of guiding based on that price threshold of the product and getting that rule in. And then, as we keep going, we want to make sure that if it's not getting any spend after two weeks it'll look back and add, you know, 10 cents to it if it's getting too many clicks. And if it gets like 10 clicks at that price, at that um, 44 cents, uh, whatever, 40 cents, um, and no sales, it'll dial it back by five cents or something like that, just to just to start, you know, bringing it back to see what we can get. So those are.   Bradley Sutton: So then, instead of basing your rules in Adtomic, like, necessarily on ACoS, you're like doing it on the, the performance, like clicks and. Are you doing impressions at all, or just mainly clicks? Mainly clicks and then sales? What about your keyword harvesting? Did you set up any keyword harvesting rules on your auto or broad campaigns? Yes, and what's your thresholds there?   Joe: So with there we do have our keyword harvesting set up and we usually just go in when it shows us. Then we'll add and accept whatever we want to Others we don't and we basically just throw them in. So we have one that right now has some rules and we've been working with the one that keeps the ACoS threshold in different margins. That's been looking good. So we've actually decided that when we've got launch ASINs because we're planning to launch another 42 products, I think it was soon is put those into the ACoS threshold, get those spending. Then, once we've gotten some traction with those, we start messing with the bids ourselves because we look at these in different silos as well in terms of market share.   So if it's like tapes, we might not be the biggest player in tapes, so we can't really go out the income on the market. But if it's like Ziploc bags, Celo bags, we have tons of market share. Our brand is known. The moment you see our packaging on our default listings, you know it's us. So we bid higher on those ones to really just take up and kill anybody that's coming in. And we're happy to take up that high bid because people repeat purchase on those ones so we can lose money on the first sale because we can look at the lifetime value of those customers and it makes sense.     Bradley Sutton:   How many targeting type, different targeting types are you doing per product? You know for me, sometimes a lot of some. I'll have three main keyword ones, at least, obviously, to start, because then I'll cap it and start new ones, but I'll have an exact, you know, like, like atomic calls, a performance campaign. I'll have a broad campaign with broad targets. I'll have an auto, but then I'll also a lot of times have an ASIN targeting campaign, product targeting campaign. I'll also do a sponsor display campaign. I might do a video, two video campaigns, like a keyword video campaign, an ASIN video campaign and then maybe, if I have, you know, three products in a certain brand, I might have a sponsor brand that's feeding a few of those. Like, are you doing all of those or just you're just keeping it to the basic keyword targeting campaigns? What do you guys do so?   Joe: So for every ASIN we basically have five different ads and it starts off with broad, which is obviously our broad keywords, and then we'll go to exact keywords where basically we don't start off by putting keywords in the exact. We let you know, get it from helium and atomic and then we put those in uh based on what it's telling us, and then we've got auto testing. So we uh, or it's called a auto cam, just normal campaign, which is obviously we let that run in the order category. Then ASIN testing, where basically we're running targeting that specific category of that product. And the cool thing about those ascent testing is it helps us identify new markets. So let's say we have a variation in poly and plastic packaging and let's say this product is sitting at number two. We might actually take that product. And then let's say we have other products that are like three, four, five, six in that category. We might take the number two product and move it to mailbags. It'll drop the BSR because of its historical performance and its ability to perform. We might actually start testing a different category just to gain more market share in a different category because we know we've kind of succeeded in that one. So that's more for ASIN testing.   Then we have ASIN targeting, where we actually we use our Cerebro to get competitors, Black Box to get competitors Then we obviously target those competitors depending on how many reviews they have. So if it's somebody that's got anything less than four stars, what they're targeting you, because most of our products are sitting within the 4.5 to 4.89 range. So anybody below four stars we're targeting you, and then we also use what's it called. Then those are basically the five that we do per ASIN and then we also use what's it called. Then those are basically the five that we do per ASIN. And then we have started testing some display campaigns. We had VCPM running, which was a waste of money really. It was just the attribution was wrong. So what we're doing now is some display campaigns to actually do some retargeting and basically that's where we've got started going. We haven't done much sponsored brands. Things have just really been working in sponsored product for us.   Bradley Sutton: Or the auto and maybe broad campaigns. Did you set any atomic rules as far as when to suggest a negative match or like a poor performing search term? Or how are you managing the spend on your auto campaigns? Because you know, sometimes if you just let Amazon do what they want, they'll just show you for all kinds of crazy stuff and they don't care about how much your spend is. So what are you doing to keep your auto campaigns under control?   Joe: Yeah, so what we basically do, obviously we have the loose you select the loose substitute compliments and all that type of stuff. We have those like basic keyword rules that we set our bids at where, and we do that based on our pricing. So, depending on the product's price, we'll add in those rules and then basically when Adtomic starts showing whatever negative is in there, we'll go in and either accept the negative and or reject it. And I remember I don't know if it was Travis who told me we don't want to is it reject the negative or something, because it will completely kind of block it out forever or something like that In Adtomic. If you were to do that on a negative, I think it was if you fully approve a negative. So we kind of just watch it and see if it's really a negative and then we test it out. But that's how we kind of do it. So we haven't really put much rules on that side. It's more depending on the price of the product.   Bradley Sutton: And then you said for like keyword harvesting, like if an auto finds something like is it just one for you? And then you, hey, I'll go ahead and move it to one of my manual campaigns. Or do you want to see like two or three orders of some new keyword before you put it to your exact campaigns, or what's your threshold there?   Joe: Yeah, usually we try and get up to about five, five orders. Um, cause, that's that we've, we've, cause we've had keywords where you might get an order or two, and then it just starts burning money after that. So, yeah, um, we let whatever's winning win and then if something shows promise and you know it comes up with like five orders, uh, that'll be cool and then we'll add it back in. And the cool thing about it is, if it was obviously like the, the lamps, five orders is a bit too many for a keyword. But if it's the Ziploc bags, we know we can easily get those five orders and it justifies because you know that the, the traffic on those is way more than the people that are looking for the lamps. So it just depends on the product as well.   Bradley Sutton:     What is what brought you from, I forgot what you said like, from 20 to 15 a cost, like? What specific strategies you think? Like, was it something different? You were doing um, or, or you just change the rules, or what. What can you attribute that lowering of ACoS to?   Joe: Okay. So basically, we started a KPI where we looked at the number of ACoS campaigns that are above 100% in our account, because I think we have about 4,000 something campaigns running. So basically, when we sorted that out, we would start off with, like, let's say, 40. Then of those 40, that's our priority for the month and basically, we'd look at what the ad type is. We'd look at what the ad type is, we'd look at where the you know impression share is going. Is it top of search, is it product key, is it product pages or is it in the categories? And then basically sometimes we would notice that, let's say, if it's product search for this specific ad, it's showing a way better ACoS but it's not getting as much spend and impressions as this one. But you know, the product page is just spending money. So what we'll do is we'll change the percentage on the impression share to show more on that specific placement that's actually performing the best.   And what we realized is a lot of our ACoS started just, you know, dropping for those campaigns where we doubled down. Yes, it might not spend as much, you might not as much traffic, but if our ACoS drops, you know, by 50% on that campaign, that's a win. So that's what we're doing. And then sometimes it's actually where you're getting a bunch of sales at like 60, 70% ACoS from top of search, but this product page placement is at 20% ACoS but it's not getting as much spend. So now we'll move our spend and our impression share more on that product page and reduce the top of search. Even though it cancels out some sales, the profitability of investing in that product placement on the product pages makes more sense. So that's how we've been kind of juggling the placements and it's been helping really well to cut ACoS.   Bradley Sutton: When you launch new products. What's your strategy? Is it strictly I mean, like do you have this big audience that you're able to promote to and then they send a lot of traffic that way, or is it 100% with PPC that you're launching products? What's your strategy? Like?   Joe: So 100% of PPC. We have been talking about, you know, starting to get an email list together, but, as you know, with Amazon you don't get that information of your customers, so it's very difficult. If we had like a website, then maybe we could leverage that side of it. But, like I said, 100% of all sales is Amazon and unfortunately, we don't have the customer data. So what we usually do is set up our PPC. Sometimes, depending on the market or the product, what we'll use are the deals, if it's promotions, and sometimes we've actually, you know how you can now put price, the strikethrough pricing. So sometimes when we launch a new product, we launch about a few bucks higher than we're actually planning to sell, and that's because we just want to get the featured offer pricing going. And then, once the featured offer has registered onto Amazon, we'll set a strikethrough price at the intended selling price that we want to and then we'll pump up our PPC. Why? Because now our product is showing amongst everybody else to have this discount of like 20% or whatever it is, and that increases our conversion rate because obviously people are seeing this discount. And then sometimes you might actually get the badge that says lowest price in 30 days and on a new launch. That helps quite a lot and basically that's what we do.   Then we start pumping PPC and then, once that ends, we actually noticed with another product where we were averaging about, I think it was 0.78 run rate so which is basically close to a sale a day on that product at 24 bucks. We raised the price to 28 bucks so that we could make a strike through at 24. And then at the end of the strike through because after 30 days when you set the strike through it stops the deal, we actually realized that our run rate went to 0.68 at 28 bucks. So we started noticing that the difference in sales were not actually bad from the price going back to four bucks. That's because we just had forgotten to change it back to that 24. So it actually helped us realize like wait, we were still selling at that 28 bucks, so now we just drop it back and when we drop it back to 24 with that strikethrough it just increases the sales and obviously the conversion rate and the ACoS, which allows us more dollars to spend on that product.   Bradley Sutton: Before you switched to AWD, did you guys have your own warehouse? Did you have multiple 3PLs, One 3PL? What were you doing?   Joe: So we had our own warehouse and basically obviously we're shipping it from China to our warehouse and then from our warehouse to Amazon, and then basically with AWD, and the fees just got out of hand. It kind of priced us out of obviously doing that route, which is why we went with AWD. And it's kind of been our first kind of-.   Bradley Sutton: The new fees you're talking about, like the inbound inventory placement fees and things like that,   Joe: all that type of stuff, yeah, it kind of really hit us hard. So we realized, and we priced everything up in Seoul, it's way more lucrative to go with AWD, and you have to have   Bradley Sutton: Is that AGL too? Or just like? Are you actually having Amazon ship from China or you're shipping it into AWD?   Joe: We're shipping it into AWD. Right now, we haven't fully gone into Amazon shipping it from China, but we're shipping it into AWD. And that's basically where we just noticed that economics-wise it just made way more sense to go with AWD. So we took that big step of obviously getting away with our warehouse and now just sending product into AWD. How big was your warehouse? It was pretty big. It was pretty big. I don't know how many square feet on the top of my head.   Bradley Sutton: Do you know how much it costs per month? About?   Joe: Yeah, it was close to about. I think it was like 25 grand.   Bradley Sutton: Oh my goodness, yeah, so we're talking probably 20,000 square feet or above. They're in Vegas. Yeah, it was pretty big. And then how many full-time employees had to run it?   Joe: So we had four people there   Bradley Sutton: and then now you had to let them go after you close the warehouse. So then it's not just $25,000 a month, but then probably another $10,000 of salary you're saving.   Joe: yeah, so there's a big saving, when you look at it, from everything. And we've kept one person I think it was that basically helps us with inventory forecasting and just helping manage kind of the inventory side of AWD. Because right now we've moved into AWD. But some issues we've had with AWD is when FBA goes out of stock there's like a two-week period we've seen that it takes for that transfer of inventory to go into FBA and that's because AWD hasn't learned our sell through rates yet. So right now, for example,   Bradley Sutton: you can't control that at all. Like you can't just force AWD to say, hey, I know I'm going to sell more, send more to FBA. Like you have to wait for them to be able to see it.   Joe: Yeah. So you can manually send more. But because we have a catalog of 900 products, it'll be very tenacious to look at FBA for all these products and then go to AWD and manually click one. So what we've done is we put the auto replenishment. But because Amazon hasn't learned our products yet, literally, we had a product that had a sell-through rate of I think it was it'll go through about 300, 400 products a month. We ran out of that product and AWD transferred 10 units to FBA and it took two weeks to get those 10 units and those sold out within a day. So it was just the worst and the worst.   Bradley Sutton: I got to start you on Helium 10 inventory management, because helium 10 inventory management is created for people who have three PLs and then and then we tell you, all right, set up a new shipment. But theoretically somebody just asked me to say the other day we don't integrate yet with AWD. I know that's on the roadmap, but like a third-party warehouse, like you know how much inventory is there, so you put the number in and then you know what you know. Helium 10 knows what your inventory is in Amazon. And then so we would just tell you the same way hey, it's time to trigger, you know. So I know you said before like hey, yeah, you might not have time to, you know, be checking 800, but that's the whole point of inventory management where you just you know you better send, you know, 500 units in from your warehouse and so, yeah, we'll get you started on that.   Joe: Yeah, that would be a lifesaver because this is how it's impacting my ads now. So you know back in the day, if you run out of stock on FBA, your listing is not showing anymore, your ads are not delivering. However, with AWD, if you've got stock, what it's done now is it changes our seller delivery date. So we realize that with this duct tape,   Bradley Sutton: and you're conversion like tanks right, because it says like oh, delivery in three weeks or something crazy like that.   Joe: So this duct tape product had delivery in two months. I'm not waiting two months to get duct tape.   Bradley Sutton: So instead of the listing going dead, it still shows available, but then two months.   Joe: So people are clicking on this sponsored ads and they're like, yeah, I'm not waiting two months to get a duct tape, I'm going to the alternative person which is their competitor. So, I'll add just hitting, hitting, hitting, hitting, no sales. And you're like what's going on? And then now when you look at it and it's fine detail, delivers in two months. You're like that's so. Now we've had to end the crazy thing about when you've got 4,000 ads, because you've got five ads SKUs, you can't go and manually turn all those off and then wait until it comes back in stock to turn it back on. So that's been a nightmare as well.   Bradley Sutton: Now Interesting, okay. So yeah, it looks like AWD, like overall pretty decent. You save all those fees, probably thousands and thousands of dollars of fees. You're saving tens of thousands of dollars in warehouse, tens of thousands of dollars in warehouse. But on the flip side, you almost have to, you know if, if you're not using Helium 10, um for inventory management, you almost have to like hire another full-time employee just to manage that, depending on how many SKUs you have, or else, or else you're going to lose, you know too much money.   It's not just the lost sales, what's advertising, like you said, very good, very good, uh, very good point. Um, if I were to ask you like, all right, hey, end of the day, not everybody can, can have a business that does 30 million a year. What set? What has set you guys, uh, apart? Obviously, you know you have some cool patent and some product. You know for one of them that that nobody else can get. That's been around since 1920, but it's anybody you know. I'm sure there's billions of or millions of businesses that were made a century ago, that that technically you could sell, but that doesn't mean you're going to be a 30 million dollar seller. So what sets you guys apart, would you say?   Joe: I think it's that consistency and never give up mentality when you start off a product, because a lot of things that I've seen with other sellers is they're quick to write off a product because they're not profitable with it within the first kind of initial launch phase. And what I've noticed is we stick out with the product and our launches are in strategies here. So we start off with a launch. So, let's say, we're doing zip bags right and we have these zip bags. They're heavy duty, so it's four mil size. When we start off with a zip bag, we're happy to lose some money on that because we know it's repeat purchases. So we now have to calculate and understand okay, this is the frequency of those sales, this is what we expect to come in, what sizes are winning, and basically having the consistency to keep pushing, even though it might not be profitable to start. Eventually, when you start getting those repeat sales, you'll see the profitability come in and that's where those products, when they start winning. You do the exact same thing with new launches and it's, like I said, that consistency to keep doing that with new launches and new launches and new launches has been a game changer. And then also just not being afraid to test Amazon. So you know, like I said with our vitamin D one, we've thrown different keywords in there, we've thrown different words in there, even at times where you get delisted because Amazon said these things don't work or this is, you can't put that writing, so it's.   It's helped us push our listing and appear in different places and we always do tracking to see if it's click-through rates, if it's the title. So, for example, some of our titles have our brand name, which is spot and industrial. That's a pretty long brand name and if you look at our uh, a product of ours on mobile devices, our brand name takes up should I? I say, 40% of the title. So a lot of our keywords and use cases don't actually show on mobile. So what we did test was removing the brand name and leading with the use cases and the product keywords and it started converting better because nobody cared what our brand name was.   But if they're seeing that zip bag for Legos, for this, for this, and it's heavy duty and it's waterproof, that's what people want to see and it increased our click-through rates, which increased our conversions as well. So stuff like that and they're minute tests. But if you do that on a catalog and with products at a volume, it can be a massive scale. And when you realize that from a potential of okay, we have 800 ASINs, 50% of them increase in conversion rates by just 10, 20% I mean in click-through rates you're bringing in even way more traffic and if you hold your conversion rates, that increases your sales without having to do any change in bids and anything like that. So those key changes allow you to save your dollars but still gain on all that traffic.   Bradley Sutton: Now, if I were to ask you your favorite Helium 10 tool, is it Cerebro, is it Adtomic? Is it Magnet? Chrome extension, what is it?   Joe: I would say I love the Chrome extension because it helps me. If I go onto a competitor, straight away I see what they're lacking If they don't have 150 characters in their titles, if they don't have enough bullets, if they don't have, you know, enough bullets, if they don't have enough images. So the moment I see a competitor that doesn't check all the boxes that the Helium tool shows, I'm targeting them. Why? Because if you look at my products I have 10, you know most optimized on your thing. Then at the same time I look at keywords and it gives me a breakdown of how much revenue is in this keyword, how much revenue is in this industry. So before we go launch a specific product like we were launching an anti-slip tape because we want to add to our tape ranges so just looking at that, you'll look at that keyword anti-slip tape. It brings in 600 million a month from all these different competitors.   Now I can run those competitors through Black Box and I love Black Box as well because it helps me really fine tune what I'm targeting and who I'm looking for. So, I can say they get X amount of revenue monthly with X amount of reviews. Like I said, if they have anything below four, Black Box shows me those people. Those are easy people I can add to my product targeting campaigns and I know, because our listings are optimized, we'll easily take some sales from those people. Campaigns and I know, because our listings are optimized, we'll easily take some sales from those people. So, I would say the listing Blackbox and also the Chrome extension will be my two favorite.   Bradley Sutton: All right. If anybody wants to find you on the interwebs out there, like on LinkedIn or somewhere like you open to saying how they can find you guys out there.   Joe: Oh yes, of course, on LinkedIn obviously it's just Joe Sanhanga, my name, and then on Instagram it's j.sanhanga, which is my last name, s-a-n-h-a-n-g-a, and that's mostly where I am on social media. But any questions or whatever I can on LinkedIn, you can just pop it in and I'll try and help where I can.   Bradley Sutton: Awesome, awesome. Well, thank you so much for coming on the show and hope to see you at an upcoming event soon then.  

I have two guests with me on this episode, which is really exciting because one guest is going to share the science behind a specific type of therapy, and the other guest is someone who has been using this therapy, and she is going to share all of the benefits that she's noticed from it! On today's episode, John educates us on UVB light therapy for multiple sclerosis and Kathy shares her experience using it. Kathy's bio: Kathy Reagan Young is a prominent patient advocate and the founder of FUMSnow.com. She has become a leading voice in the patient advocacy space, driven by her personal experience with Multiple Sclerosis.Kathy's journey as a patient advocate began when she was diagnosed with Multiple Sclerosis in 2008. She quickly realized the impact that chronic illness can have on a person's life and became determined to make a difference. In 2010, she founded FUMSnow.com, a website dedicated to providing resources and support for people with Multiple Sclerosis. In 2015, she launched The FUMS Podcast Show - a companion to her website where she interviews MS experts and inspirational MS patients to bring information, inspiration, and motivation for living your best life with MS. John's bio: I have been fortunate to have spent my career on early-stage medical device start-ups. I am a graduate of Stanford University with a master's in electrical engineering and a bachelor's in physics from UC-Santa Cruz. At Stanford, I was fortunate to be in the penultimate class of the BioDesign program that brings together clinicians and engineers to identify clinical needs and innovate to improve patient lives and ease the burden on clinicians. Resources mentioned in this episode: Webinar of the “Silent Symptoms” Trial — Including Our Journey from COVID to MS - https://www.cytokind.net/release/ms-uvbtrial/ Silent Symptoms Trial Design - https://www.cytokind.net/trials/athomephototherapytrials/ Website: www.cytokind.net & https://daavlin.com/ Kathy's weekly newsletter: https://fumsnow.com/get-the-scoopKathy's website: https://fumsnow.com/ Additional Resources: https://www.doctorgretchenhawley.com/insider Reach out to Me: hello@doctorgretchenhawley.com Website: www.MSingLink.com Social: ★ Facebook: https://www.facebook.com/groups/mswellness ★ Instagram: https://www.instagram.com/doctor.gretchen ★ YouTube: https://www.youtube.com/c/doctorgretchenhawley?sub_confirmation=1 → Game Changers Course: https://www.doctorgretchenhawley.com/GameChangersCourse → Total Core Program: https://www.doctorgretchenhawley.com/TotalCoreProgram → The MSing Link: https://www.doctorgretchenhawley.com/TheMSingLink

About this episode: Choosing the right sunscreen for you can be overwhelming with so many options on the market. This episode debunks common myths and uncovers essential facts about sunscreen, explaining the differences between UVA and UVB coverage, mineral vs. chemical sunscreens, and why European sunscreens are often considered superior to American-made ones. We address concerns about sunscreen safety and discuss the importance of sun protection for all skin tones all year round. Host: Stephanie Desmon, MA, is a former journalist, author, and director of public relations and communications for the Johns Hopkins Center for Communication Programs, the largest center at the Johns Hopkins Bloomberg School of Public Health. Guest: Shafat Hassan, MD, PhD, and MPH candidate at the Johns Hopkins Bloomberg School of Public Health. Show links and related content: 9 Things to Know About Sun Safety and Skin Cancer—The Johns Hopkins Bloomberg School of Public Health The Winter Skincare Routine—The Johns Hopkins Bloomberg School of Public Health Instagram What Happens To Our Skin in Winter?—Public Health On Call Contact us: Have a question about something you heard? Looking for a transcript? Want to suggest a topic or guest? Contact us via email or visit our website. Follow us: @‌PublicHealthPod on X @‌JohnsHopkinsSPH on Instagram @‌JohnsHopkinsSPH on Facebook @‌PublicHealthOnCall on YouTube Here's our RSS feed