Podcasts about in-person events

For additional resources for #eventprofs visit www.productionvaluematters.com In a world drowning in AI-generated content, real human connection is the ultimate flex. In this episode of Production Value Matters, host Matthew Byrne breaks down how live events and experiential marketing are fighting back - and winning. Discover why brands like yours need boots-on-the-ground experiences to cut through the digital noise, spark emotion, and build lasting trust. From the frontlines of brand strategy, this episode reveals how to make your events not just memorable, but magnetic.

I never thought of my coaching business as “just a side hustle.” From day one, my goal was to build an empire. You CAN make money – good money! – as a coach, and today I'm going to talk about 10 powerful revenue streams to try in this industry that can transform your coaching business from a passion project into a million-dollar brand.  Lots of women downplay the coaching industry as this “cute little thing they do on the side.” That mindset is holding us back. Not just financially, but in the impact we can make on society. It's time to change the narrative. Want more tips?  ⚡Check out my FREE masterclass, How I Became a Highly Profitable Thought Leader While Traveling the World and You Can Too on March 5 at 10 AM PT/1 PM ET) ⚡And register for the Empowered AF 5X Coach Certification Program, which will help you deepen your coaching skills and grow your business, starting with mastering the art of controlling your subconscious mind. Apply for early bird pricing in February! Remember, there is some serious strategy behind what you can build and achieve as a coach, even if your uncle doesn't get it, even if your partner doesn't get it.   IN THIS EPISODE: What 1:1 coaching entails and the different kinds of coaching you can offer What pricing and client load will look like in the beginning AND how to scale later on with group coaching and online courses Overcoming the societal myths of "fluffy" life coaching by embracing entrepreneurship with a robust and ambitious vision for success An exploration of different coaching revenue streams, from high-ticket masterminds and retreats, brand collaborations, exclusive VIP weekends, hybrid offers, and more How to set your coaching business up for success with multiple income streams, (see my Empowered AF 5X Coach Certification Program), which makes what you offer unique   LINKS/RESOURCES MENTIONED If you know you're meant to help other people change their relationship with alcohol and achieve deep healing (along with their bigger dreams), apply for the Empowered AF 5X Coach Certification Program – and get 5x certified as a world class alcohol-free coach. Applications are now open. The earlier you apply, the better pricing you get! Lose your desire to drink and lean into your dream life with my book Euphoric: Ditch Alcohol and Gain a Happier, More Confident You. When you order today, you'll also unlock tons of resources and checklists to support you on your journey.  Loved the book? We'd be honored if you left a review!  Follow @euphoric.af on Instagram and watch me romanticize the AF lifestyle and show you how to make your entrepreneurial dreams come true.  And as always, rate, review, and subscribe so we can continue spreading our message far and wide.

Join us as we delve into the world of employment background checking with Jordi Black, Marketing Operations at Zinc.  Discover how Zinc streamlines the hiring process for regulated industries, enabling companies to hire faster and more compliantly. Gain insights into their marketing strategies, from leveraging in-person events to optimizing their website for lead generation and pipeline growth.

Episode 94: It may seem counter-intuitive at first, but sometimes, the best way to scale an online business is with live, in-person events.Before lockdowns, live in-person events were common and many entrepreneurs would attend at least one event a year.These events are the perfect opportunity to present high-ticket offers to a room full of buyers that you already have built trust and rapport with.In this episode, we talk with Shay Wheat, who specializes in leveraging live, in-person events to build your business. Her clients have generated as much as $2.1 million from a single event, and in this episode, she gives us all the details about how to make that happen.We dive deep into how much to charge for your event, how to find a good location for your event, how to promote your event, the different things you need to coordinate for an event, what do say and do inside of your event, how to present a high-ticket offer inside of your event, and much more!About Shay Wheat: Shay is an accomplished investor, visionary entrepreneur, and the Founder and CEO of Grace and Ease Productions, Inc.Shay partners with coaches, consultants, and experts to create transformative, one-to-many sales strategies that empower entrepreneurs to achieve remarkable success. Her team of Certified Event Producers™ supports every aspect of event planning and production for Virtual Live and In-person events.Shay's expertise ensures entrepreneurs rapidly scale their businesses while saving time and resources. As the host of the podcast "Creating Powerful Impact," Shay shares insights and guidance, helping entrepreneurs make a lasting difference. Shay and her team are revolutionizing event-based marketing and sales strategies, paving the way for entrepreneurial success.Grab Shay's “Initial Event Planning Playbook” here:  https://www.EventFreeGift.comConnect with Shay:https://www.GraceAndEaseProductions.com https://www.facebook.com/GraceandEaseProductions https://www.instagram.com/graceandeaseproductions https://www.linkedin.com/company/graceandeaseproductions https://www.linkedin.com/in/shaywheat https://www.youtube.com/@graceeaseproductionsinc9388/featuredWant to learn more about how to build a successful online business from the ground up? Grab your FREE copy of our online course, "Zero to $20k Blueprint" where you'll learn how to build a simple, scalable online marketing system that will quickly generate paying customers & clients for your online business.Get it NOW, by visiting our website at https://DigitalTrailblazer.com✅ Connect With Us:Website - https://DigitalTrailblazer.comFacebook - https://www.facebook.com/digitaltrailblazer/TikTok: https://www.tiktok.com/@digitaltrailblazerTwitter: https://twitter.com/DgtlTrailblazerInstagram: https://www.instagram.com/DigitalTrailblazer

TIMESTAMPS00:00 Meet Cathy01:21 Changes in Healthcare and Talent Acquisition04:04 Short-Term Strategies: Social Media Recruitment and In-Person Events06:54 Long-Term Strategies: Early Talent Development09:39 Attracting Candidates with Sustainability and Purpose12:02 Retaining Talent: Career Paths, Education Programs, and Flexibility13:51 Measuring Success: Metrics in Talent Acquisition and Retention20:12 The Future of Healthcare: Telehealth, Flexibility, and Change Management26:12 Closing Remarks and Promotions ABOUT CATHYCathy brings over 20 years of experience in the recruiting and staffing industry and holds an MBA in Human Resource Management from Texas Tech University, along with an undergraduate degree in Business Management. Her expertise spans training recruiters, developing innovative processes, and crafting new recruiting strategies. Cathy has been a featured speaker at numerous industry conferences, including the ITAA CEO Summit, ERE Expo, SHRM Regional meetings, and NACCB conferences, as well as local organizational events. She has also represented the staffing industry in Washington, DC, as a lobbyist for the Immigration Visa Quota bill.Cathy has achieved the highest distinction with Toastmasters International, earning the title of Distinguished Toastmaster. She holds several certifications, including Certified Internet Recruiter from AIRS, Senior Professional in Human Resources (SPHR) from HRCI/SHRM, Just Culture Expert, Green Belt in LEAN/Six Sigma, and Certified LinkedIn Recruiter.Connect with Cathy: https://www.linkedin.com/in/cathyhenesey/ABOUT KERRYKerry Perez leads the design and development of enterprise strategy in addition to overseeing Marketing, Corporate Communications, and Creative Services.Ms. Perez joined AMN Healthcare in 2007 and has held various roles during her tenure, including recruitment, marketing, innovation, strategy, and M&A. She most recently served as the company's Vice President of Enterprise Strategy. She also stood up AMN Healthcare's Diligence and Integration Management Office, which led the strategic and functional integration of new acquisitions to drive synergy. She was named among Staffing Industry Analyst's Top 40 Under 40 in 2001, and she hosts the AMN Healthcare podcast, Elevate Care.Ms. Perez maintains the guiding principles of being customer obsessed, thinking big and delivering results. She has a passion for mentoring emerging leaders and building effective teams.Ms. Perez holds a Bachelor of Arts degree in Business Economics and a Bachelor of Arts degree in Communication from the University of California at Santa Barbara. For more than four years, she has served on the board of Dallas-based nonprofit, CitySquare, which focuses on fighting the causes and effects of poverty.  ABOUT THE SHOWElevate Care delves into the latest trends, thinking, and best practices shaping the landscape of healthcare. From total talent management to solutions and strategies to expand the reach of care, we discuss methods to enable high quality, flexible workforce and care delivery. We will discuss the latest advancements in technology, the impact of emerging models and settings, physical and virtual, and address strategies to identify and obtain an optimal workforce mix. Tune in to gain valuable insights from thought leaders focused on improving healthcare quality, workforce well-being, and patient outcomes.Learn more about the show: https://www.amnhealthcare.com/campaign/elevate-care-podcast/ FIND US ONWebsite – https://www.amnhealthcare.com/podcast/elevate-care-podcast/YouTube – https://www.youtube.com/@ElevateCarePodcastSpotify – https://open.spotify.com/show/5R2oWLZXYfjtPGW7o5KpuoApple – https://podcasts.apple.com/us/podcast/elevate-care/id1710406359Instagram – https://www.instagram.com/amnhealthcare/LinkedIn – https://www.linkedin.com/company/amn-healthcare/X – https://twitter.com/amnhealthcare/Facebook – https://www.facebook.com/amnhealthcare/ Powered by AMN Healthcare

Speaking on stage is one of the fastest ways to grow your visibility, build brand authority, and connect with your audience. But you don't have to wait for the invitation to come to you–you can create your own stage by hosting a live or in-person event.  Shay Wheat is a visionary entrepreneur and CEO of Grace and Ease Productions, supporting entrepreneurs with event-based marketing and sales strategies. She and her team of Certified Event Producers™ produce impactful events to help entrepreneurs build authority, credibility, and visibility while rapidly scaling their businesses and saving time and money.​​ Shay has produced events from 50 to 4,000+ attendees and collaborated with well-known celebrities such as Dr. Oz, Lisa Nichols, Dr. Claire Zammit, Bill Baren, Alison J. Prince, Josh Turner, and many others. Her clients have made over $24 million in revenue, gaining over 3,500 new clients and changing the lives of over 16,000 attendees. The Event Promise A successful event isn't just about selling people into your program. You need to provide a transformative experience, whether your attendees decide to do business with you or not. Shay calls this your “event promise” – the result your event will deliver. This should be related to but separate from your program's promise.  Start by reverse engineering your goals for the event. If the goal is to convert people into your high-ticket coaching program, what do they need to know about that program? What beliefs need to shift and what information do they need to make a buying decision? The idea is that your audience could take the information from your event and do it on their own, or they could choose to take the shortcut and work with you. Tips for Hosting a Profitable Event At a well-executed event, you can expect to convert between 10-30% of attendees into paying clients. Some of Shay's clients have closed up to 47% of the room. The exact number depends on the size of your event, the relationship you have with your audience, and whether your attendees are existing clients or not.  In-person events are effective but notoriously expensive. One area to save money is your contract negotiation with venues and vendors. Read over your contract in detail (or have your event planner do this for you) to make sure you aren't paying for any unnecessary clauses. Lastly, consider what stage of business you're in and how your event fits into your vision. If you're just starting out, you may want to focus on growing your audience before trying to fill 500 seats at an in-person event. If you don't enjoy speaking in front of big crowds, maybe an intimate retreat is a better option. Tailor your event plan to meet your business strategy, whether you're focused on lead generation, scaling, or client retention.  Enjoy this episode with CEO Shay Wheat… Quotes “Part of my superpower is helping to ground the client and to do things with as much ease and grace as possible, and that's how the name of the company came about. “That's a huge piece of it, it's not just about ‘I'm going to sell people into my program.' No, you're investing in your audience, whether or not they do business with you. That event promise is huge, that's what we're really making sure we're delivering when we host an event.” “The event promise is our north star. Whether people do business with you or not, they are going to leave with xyz because that is the promise of the event.” “We're not competing with other events. We're competing with Netflix.” “Think of your event as the appetizer and the full-course meal is your program, your high-ticket offer.” Links mentioned in this episode: Visit Shay's website: http://ShayWheat.com  Grace and Ease Productions: http://GraceAndEaseProductions.com  Connect with Shay on LinkedIn: http://www.linkedin.com/in/shaywheat/  Certification program: https://shaywheat.com/cep/  High-Profit Events Playbook freebie: https://highprofitevents.com/ 

In our latest episode, we speak with Bo Young Lee, President and Chief Impact Officer of AnitaB.org, discussing her expertise in diversity, equity, and inclusion. Bo's experience at Uber and other major organizations highlights her impact in driving meaningful, positive change. Our conversation covers Bo's origin story, DEI backlash, supporting underrepresented people in the workplace, and insights on the tech industry. Don't miss out on the valuable resources available at www.sgolearning.com to learn more about mitigating bias in various settings. [00:02:14] Women in tech spaces shutting down.[00:06:50] The changing tech industry landscape.[00:08:05] Interview with Bo starts.[00:08:52] Origin story and resilience.[00:11:51] Embracing cultural identity in leadership.[00:16:33] Anita Borg's Impact and Evolution.[00:19:29] Challenges at Grace Hopper.[00:24:27] Scarcity mindset in tech companies.[00:27:15] Ethical considerations in tech industry.[00:32:36] Leadership and tech ethics.[00:36:29] Evolution of DEI initiatives.[00:37:11] Diversity and inclusion initiatives.[00:41:16] Embracing Diversity, Equity, and Inclusion.[00:47:20] Diversity and Perception.[00:48:45] Diversity and Inclusion[00:54:05] Organizations in DEI space landscape.[00:57:43] Creating an alternative version of capitalism.[00:58:59] Privacy and social media boundaries. Links mentioned: Blog post about events for women in techFollow Bo Young Lee on LinkedIn Visit us at https://shegeeksout.com to stay up to date on all the ways you can make the workplace work for everyone! Check out SGOLearning.com and SheGeeksOut.com/podcast for the code to get a free mini course.

In this episode of the B2B Marketing Excellence podcast, host Donna Peterson and guest Kristi Dougherty, Founder & Chief Consultant at Reach Consultancy delve into the critical aspects of marketing and planning successful business events. They tackle the importance of budgeting, understanding audience demand, and the rise of niche-specific events and executive retreats. With the event landscape evolving, they emphasize the need for companies to adapt by offering targeted experiences that provide educational content and networking opportunities. kristi also shared her expertise on the ideal marketing timelines for various types of events, from large trade shows to intimate customer-targeted gatherings, and the shift in webinar promotions. The discussion highlighted the importance of aligning marketing messages with potential attendees' interests to capture their attention effectively. For businesses seeking to enhance their event strategies, this episode offers valuable guidance and actionable insights.Relevance of trade shows in the current marketing landscapeValue of in-person events in the digital ageImportance of first-party data and audience growth strategiesSignificance of creating valuable and educational contentBenefits of in-person events compared to virtual eventsTrend of upper management and entire teams attending trade showsAnticipating and preparing for organizing an in-person eventTrend of smaller, niche-specific eventsRise of executive retreats and specialized workshopsMarketing and planning timelines for business events If you would like to continue this conversation, please feel free to contact Donna Peterson at dpeterson@worldinnovators.com.____________________________________________________________________________________________________Guest Bio: Kristi Dougherty is a Media & Event Consultant and Industry Speaker, focused on magazine brand & revenue management; event launches and management: strategy, operations, marketing, and agendas; general marketing strategy and execution, revenue growth across channels and corporate level leadership.Linkedin: www.linkedin.com/in/kristidougherty____________________________________________________________________________________________________Subscribe to the B2B Marketing Excellence podcast so you do not miss an episode. Apple PodcastsYouTubeSpotifyAmazon MusicAudibleYouTube MusicGoogle Podcasts

Robin Switzer joins us on then podcast today. Robin is the founder of KetoCon - Hack Your Health. Robin's backstory is fascinating - having worked the majority of her professional career in corporate at Bank Of America, she found herself deeply unmotivated, facing serious health concerns, and ultimately left her job to start KetoCon. Robin shares her personal voyage from facing health challenges to spearheading one of the most globally recognised inclusive health and wellness events today. Learn how to face and take on adversity, actionable insights into nutrition, and tips to navigate the complexities of the current health and wellness landscape. Key topics include Robin's favorite learned insights into nutrition and wellness, how to stay on top of your insulin and blood sugar levels, the benefits of fasting, the mental science behind snacking and stopping it, the science behind individuals dietary choices, the origins of KetoCon, marketing strategies for KetoCon, the future of health and wellness events, the importance and impact of collective learning and growth, examples of resilience, tackling and overcoming adversity, and many other topics.  *** LINKS*** Check out our Newsletter - Food for Thought - to dramatically improve your health this year!Join The Meat Mafia community Telegram group for daily conversations to keep up with what's happening between episodes of the show.Connect with KetoCon - Hack Your HealthWebsite InstagramYouTube AFFILIATESLMNT - Electrolyte salts to supplement minerals on low-carb dietThe Carnivore Bar - Use Code 'MEATMAFIA' for 10% OFF - Delicious & convenient Pemmican BarPerennial Pastures - Use CODE 'MEATMAFIA' 10% OFF - Regeneratively raised, grass-fed & grass-finished beef from California & MontanaFarrow Skincare - Use CODE 'MEATMAFIA' at checkout for 20% OFFHeart & Soil - CODE ‘MEATMAFIA' for 10% OFF - enhanced nutrition to replace daily vitamins!Carnivore Snax - Use CODE 'MEATMAFIA' Crispy, airy meat chips that melt in your mouth. Regeneratively raised in the USA.Pluck Seasoning - 15% OFF - Nutrient-dense seasoning with INSANE flavor! Use CODE: MEATMAFIAWe Feed Raw 25% OFF your first order - ancestrally consistent food for your dog! Use CODE 'MEATMAFIA'Fond Bone Broth - 15% OFF - REAL bone broth with HIGH-QUALITY ingredients! It's a daily product for us! Use CODE: MAFIA

In this episode of Shine On You, hosts Renee Novello and Christina Lanae, The Blonde Priestess, explore the power of in-person spiritual events, the healing nature of love, and the importance of understanding oneself and others in relationships. They share personal stories of vulnerability, transformation, and the impact of genuine connections. Tune in for an insightful discussion on modern spirituality and personal growth.They discuss the transformative power of in-person spiritual events, the healing nature of love, and navigating personal growth. This episode dives into the significance of genuine connections and understanding oneself and others in relationships.Follow Our Guest! Follow Christina on the web at: www.theblondepriestess.com On Instagram at: www.instagram.com/theblondepriestessFollow Our Host! Follow Renee on the web at: www.reneenovello.com On Instagram at: www.instagram.com/vibewithintuition

In this episode of the LOVE Unplugged podcast, Jessica Frigon sits down with accomplished entrepreneur and business strategist, Danielle Langton. We dive deep into Danielle's early life, where she was the first person in her family to attend college, defying the odds to pursue her education and a thriving career. From her humble beginnings, Danielle's determination and hard work led her to secure a coveted role in sales operations at a Fortune 500 company, followed by an exciting transition to a tech startup where she found her dream job. Ultimately, driven by a desire for greater time and flexibility, Danielle made the bold decision to depart from corporate life and launch her own business in 2019. Through her own personal experiences, Danielle provides valuable insights into the challenges and triumphs of scaling a business and mastering sales. She highlights the importance of building relationships, fostering community, and the signs that indicate when it's time to prepare a business for expansion. Furthermore, Danielle shares practical tips on incorporating passive income into a business, the critical aspects of pricing for profitability, and her vision for the future of entrepreneurship and business coaching. Whether you're an aspiring entrepreneur, established business owner, or someone looking to take their business to the next level, Danielle's expertise promises to inspire, empower, and guide you toward achieving your goals. WHAT'S COVERED IN THIS EPISODE 06:01 Warming up audience leads to successful sales. 09:53 Sell through relationships, not traditional sales tactics. 12:58 Demand exceeding capacity signals time to scale. 14:45 Transitioning from individual to group brings challenges. 19:39 Women should assess their value and pricing. 23:06 Customers seek personal connections for business growth. 25:57 Pricing resource kit to raise your rates. CONNECT WITH OUR GUEST Website: https://daniellelangton.com Instagram: https://www.instagram.com/danielle_langton_ LinkedIn: https://www.linkedin.com/in/danielle-langton Pinterest: https://www.pinterest.com/danielleslagel YOUR RESOURCES Work 1:1 with Jessica Frigon: https://www.projectloveco.com/services CEO Thrive Kit: https://projectloveco.myflodesk.com/ceothrivekit

“In-person events are not gonna go away. Just like the virtual component is not going away. I think that we've just adapted and learned new ways to communicate through covid. And the convenience of having a virtual option is very appealing to our clients. We can get the message across to thousands of associates company wide, while saving thousands of dollars. I don't think it's ever gonna go back to the way it was.” - Tommy NolanFiner details of the episode:Virtual vs in-person conferences Maintaining company culture in a hybrid workplaceLessons learned from remote workEpisode Resources:Summit CPA website – summitcpa.netEmail us with questions or if you'd like to be a guest on the show – vcpasuccessshow@anderscpa.comVidionix | Video, Virtual, Hybrid, Onsite Production Experts

No investor wants to work with a financial advisor who is content with settling for less. In this episode of Unfiltered Finance, our own Tom Romano is joined by Symmetry's Associate Director of Marketing, Andrea Loin, to explain why, and how, financial advisors should work to continuously develop their businesses. We'll give you a hint, it can improve the client experience…for all involved. If you have any questions or would like more information, reach out to us at https://symmetrypartners.com/contact-us/ You can also find us on Facebook, YouTube, Twitter, and LinkedIn. As always, we remain invested in your goals. Symmetry Partners, LLC, is an investment advisory firm registered with the Securities and Exchange Commission. The firm only transacts business in states where it is properly registered, excluded or exempted from registration requirements. Registration of an investment adviser does not imply any specific level of skill or training and does not constitute an endorsement of the firm by the Commission. No one should assume that future performance of any specific investment, investment strategy, product or non-investment related content made reference to directly or indirectly in this material will be profitable. As with any investment strategy, there is the possibility of profitability as well as loss. Due to various factors, including changing market conditions and/or applicable laws, the content may not be reflective of current opinions or positions.   Please note the material is provided for educational and background use only. Moreover, you should not assume that any discussion or information contained in this material serves as the receipt of, or as a substitute for, personalized investment advice.

With taking your marketing online, are live in-person events still necessary?I believe so. The connectedness that happens when you foster communities in your business is critical to the longevity of your business.  If you want a long term income, you have to build communities. And the best way to do this is by doing in-person events. Join our Facebook communityhttp://Facebook.com/groups/pathofthenetworkmarketerFREE!!! The Simplest Podcasting Guide EVERhttps://view.flodesk.com/pages/6348bed7bbb1bfb74f5323c4

Humans are social creatures. More than a pastime, relationships are an existential need, especially for creatives, because a large part of our work involves communication, idea exchange, inspiration, and sharing. But at a time when social media dominates so much of out attention, has it really replaced the need for physical meetings?  On today's episode, we talk about the power of in-person connection and networking, and how to integrate in-person meet ups and networking into building your dreams. Enjoy! If you have any questions, you can text me @ 206-309-5177 --- Today's episode is brought to you by CreativeLive. CreativeLive is the world's largest hub for online creative education in photo/video, art/design, music/audio, craft/maker and the ability to make a living in any of those disciplines. They are high quality, highly curated classes taught by the world's top experts -- Pulitzer, Oscar, Grammy Award winners, New York Times best selling authors and the best entrepreneurs of our times.

Meet Bridget Poetker, the Director of Content & Brand at Postal, an offline marketing automation platform and marketplace that personalizes, automates, and scales direct mail, events, branded company swag, and customized gifts. Bridget is passionate about authentic brand building and reintroducing creative campaigns into B2B marketing.In this episode, you'll learn why marketers are feeling uninspired these days, and about the intersection between attribution and creativity. You'll discover how gifting can stimulate creativity, as well as unique ways for marketing, sales, and customer success teams to use gifting as part of their relationship building. Finally, we'll reveal how the emotional buyer's journey we use at Banzai compares to the traditional sales and marketing funnel. Enjoy!Notes:- 02:05 The Intersection Between Attribution and Creativity- 06:05 Tagging People's Emotions in the Emotional Buyer's Journey- 10:55 The Secret Sauce of Creativity- 12:05 The Aloe Plant Gen Play Campaign That Started as a Champagne Campaign- 16:00 How Physical Objects Evoke Emotions and Build Long-Lasting Relationships- 23:35 In-Person Event Swag: The QR Code Card Shaped Like a T-shirt- 25:45 How To Build Campaigns That Feel Like a Brand Play 

Rates and reviews really help our podcast reach new audiences. Can you leave us a review on whichever podcast platform you're using? If you do, let us know at info@beomniscient.com or tweet at us and we'll enter you to win lifetime access to Content Strategy Frameworks course, valued at $997. What can a career in PR teach you about event marketing? Rebecca Miller believes that it builds the foundation for how to frame a story, a necessary skill for any content marketer. Rebecca uses her background in PR to inform how she approaches content creation as the Director of Marketing and Communications at Splash, an event marketing SaaS company. She talked to us about the importance of treating all content as integrated content, and how to operate as a lean team while adapting to a changing digital landscape.Show TopicsHow public relations helps content marketers frame a storyStructuring content to align all initiatives through integrated marketingOperating efficiently with lean marketing teamsAdapting to global changes through in-person, virtual, and hybrid eventsBuilding a brand voiceCheck out SplashFollow Rebecca Miller on LinkedInPast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Sean Blanda (Crossbeam), Ilona Abramova (AppSumo), and many more.Some interviews you might enjoy and learn from:020: Spark Creativity and Generate Memorable Content with Ryan Law (Animalz)041: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)045: Building Competitive Marketing Content with Sam Chapman (Aprimo)009: The Long Game Podcast: Building Communities, Teams and Companies through Marketing with Sabel Harris019: Peak Performing, High-Earning Freelance Writing with Michael Keenan (Co-Founder at Peak Freelance)028: Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:015: Should You Hire Writers or Subject Matter Experts?017: How Do Growth and Content Overlap?027: Is Organic Traffic the Best Traffic?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

Real quick ask. Can you leave us a review on whichever podcast platform you're using? If you do, let us know at info@beomniscient.com or tweet at us and we'll enter you to win lifetime access to Content Strategy Frameworks course, valued at $997. Rates and reviews help us grow and attract new guests, so we'd really appreciate it.With the pandemic forcing many businesses to shut down in-person conferences and events, companies have turned to a different avenue: virtual meetings. But tapping into technology requires a different approach than in-person event-planning if you want good engagement from your virtual attendees. Vasil Azarov of Growth Blazers is a growth marketing and startup event entrepreneur, who has produced over 500 in-person and virtual events, as well as built a 90K+ network of tech entrepreneurs and marketers. Formerly, he was also the founder of the Growth Marketing Conference, one of the leading growth marketing events in the industry. Now he is building Growth Blazers, a community for modern marketers.In our latest episode of The Long Game, Vasil shares his expertise on building a quality event experience, transitioning from in-person to digital, and how to build an online community that lasts.Show TopicsTake advantage of unexpected opportunitiesFocus on your agendaGet to know your communityOffer interaction to prevent webinar fatigueEncourage conversation within the communityCheck out Growth BlazersFollow Vasil Azarov on LinkedIn or TwitterConnect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

In this episode, sponsored by EMD Electronics, Françoise speaks with Anand Nambiar, who heads the semiconductor materials business of EMD Electronics, a business of Merck KGAA Darmstadt, Germany. In addition to providing his perspectives on the chip shortage, supply chain issues, and managing the growth of the semiconductor industry, he shared some exciting news. First, he talked about Level-Up, EMD's program to step into the next decade with the right level of capability. These 3.5 billion global investments in the company's global capacity and R&D include $1B earmarked for US locations alone.  He also talked about Athinia, an independent company that is a joint venture between Merck KGaA, Darmstadt, Germany and Palentir Technology. The partnership is aimed at delivering a secure collaborative data analytics platform for the semiconductor industry. The Athinia platform will leverage AI and big data to improve supply chain transparency and tackle chip shortage. This episode is brought to you by EMD Electronics, helping to build a smarter, more connected world through the development of high-tech materials and solutions vital to our everyday lives. Learn More at EMDGroup.com.  Connect with Anand Nambiar on LinkedIn.SEMI A global association, SEMI represents the entire electronics manufacturing and design supply chain. EMD Electronics Helping to build a smarter, more connected world by developing high-tech materials and solutions.

As part of our SEMICON West Hybrid 2021 podcast series, Françoise spent lots of time on the show floor, catching up in person with 3D InCites community members and other industry experts to find out how business has been since the last time they saw each other at SEMICON West in 2019. In addition to talking about what they are showcasing in their booths, top of mind topics included the chip shortage, supply chain issues, the talent shortage, managing growth, efforts in sustainable manufacturing, and their hopes and dreams for 2022. In this third episode, we hear from: Joe Montano of Delphon Industries, one of our newest community members. He talked about the company's three brands that serve the semiconductor industry – Gel-Pak, TouchMark, and UltraTape. He shared how the supply chain shortage impacted the company and talked about Gel-Pak's latest offering for transporting ultra-thin die. Kenton Read of Evatec, specialists in sputtering and evaporation technology for thin-film applications. He talked about a new evaporation platform that hooks up to a central handler. They also showcased their Clusterline 300 platform for advanced packaging. They are focused on the future of heterogeneous integration and the advantages their knowledge base across different technologies brings to the table.  Meg Conkling of Veeco, who recently joined the company as Director of Global Accounts. She talked about how great it is to meet in person at SEMICON West and have the real conversations that you can't have on Zoom. We discussed the challenge of shortening the supply chain to meeting growing needs of customers, particularly in the face of fab expansion. She says she thinks things will begin to normalize in 2022. She also talked about the company's plans to double its capacity. The company showcased its Altair platform, a backend lithography tool that provides solutions for the packaging world. Emerald Grieg of SurplusGlobal, supplier of secondary semiconductor equipment. She talked about the great quality of conversations she had this year at SEMICON West, because it wasn't crowded and rushed. All the topics we've been discussing this week are the ones that are top of mind for her customers. One of the issues they're dealing with is the vicious cycle of not having chips to build the tools to make the chips. SurplusGLOBAL's big news is its new state-of-the-art cluster facility and what it has to offer customers for demoing and testing their equipment locally in Asia.  Find all of today's speakers on LinkedIn: Joe Montano Kenton ReadMeg Conkling Emerald Grieg  SEMI A global association, SEMI represents the entire electronics manufacturing and design supply chain.

As part of our SEMICON West Hybrid 2021 podcast series, Françoise spent lots of time on the show floor, catching up in person with 3D InCites community members and other industry experts to find out how business has been since the last time they saw each other at SEMICON West in 2019. In addition to talking about what they are showcasing in their booths, top of mind topics included the chip shortage, supply chain issues, the talent shortage, managing growth, efforts in sustainable manufacturing, and their hopes and dreams for 2022. In this second episode, we hear from: Rama Puligadda, Kim Arnold, and Alex Smith of Brewer Science, who talk about the company's growth, its strength in culture as they navigated through the pandemic, about the company's efforts to foster tenure, helping employees to grow in their career paths, and focusing on diversity, equity and inclusion.  Subodh Kulkarni, CyberOptics,  who talks about the company's inspection sensor technology product lines, and how they are addressing the complex needs as heterogeneous integration, chiplets, and 3D packaging take hold. We also talked about how the supply chain and talent shortages have impacted CyberOptics. Bob Smith of SEMI's Electronic System Design Alliance, who talks about the important work this technology community does in risk management for the EDA industry, for example, the anti-piracy effort to top the theft of software licensing that plagues the industry and costs billions of dollars annually. Jonas Discher of PlanOptik, who shared his experience traveling from Germany to attend SEMICON West. He shared that the company celebrated two anniversaries this year – 40 years as a company and 20 years for its location in the U.S. He also talked about the development of copper-plated through glass via (TGV) wafers that allow for interconnection via conductive material through the holes in the wafers. The company kicked off its first project with customers for interposers for 3D wafer-level packaging. Find all of today's speakers on LinkedIn: Rama Puligadda Kim Arnold Alex Smith Subodh KulkarniBob SmithJonas Discher  SEMI A global association, SEMI represents the entire electronics manufacturing and design supply chain.

As part of our SEMICON West Hybrid 2021 podcast series, Françoise spent lots of time on the show floor, catching up in person with 3D InCites community members to find out how business has been since the last time they saw each other at SEMICON West in 2019. In addition to talking about what they are showcasing in their booths, top of mind topics included the chip shortage, supply chain issues, the talent shortage, managing growth, efforts in sustainable manufacturing, and their hopes and dreams for 2022. In this first episode, we hear from: Dragan Cekic and Victoria Barnes of YES, who talk about the importance of maintaining proximity to customers; and their approach to talent acquisition across the globe as the company expands its infrastructure to provide “boots on the ground” support to customers locally.  Faraz Shoukat and David Ratchkov of Anemoi Software – a brand new start-up that has developed thermal solver solutions for 3D IC and heterogeneous package design.  They share their origin story, how they identified the problems with thermal management and teamed up to develop the solution. Garret Oakes and Dave Kirsch, of EV Group, who talk about how EVG is handling industry growth, and growth as company, and EVG's Heterogeneous Integration Competence Center makes it possible to support HI designers who can come in and use technology to develop their solutions.   Mike Plisinski, CEO of Onto Innovation, who talks about navigating a merger, acquisition, and re-brand through the pandemic followed by the rapid growth of the company. He also talks about the company's competitive edge with AI technology implemented in its tools to support smart manufacturing. Find all of today's speakers on LinkedIn: ·      Victoria Barnes ·      Dragen Cekic·      Dave Kirsch ·      Garret Oakes·      Mike Plisinski·      David Ratchkov ·      Faraz Shoukat SEMI A global association, SEMI represents the entire electronics manufacturing and design supply chain.

This week (December 7-9) at SEMICON West in the Workforce Development Pavilion, one of the overarching topics has been how to address one of the current supply chain crises – not the chip shortage – but the talent shortage. If you've been following the news, you know that in response to the chip shortage, chip manufacturers and their suppliers are adding capacity at a furious pace. According to SEMI, 29 new fabs will break ground globally between now and 2022. But who will staff them? With 34,000 current vacancies in the semiconductors industry worldwide, companies large and small are already competing for the same talent pool.In this episode, Françoise von Trapp speaks with Debbie Gustafson, CEO of Energetiq, Scott Balaguer, Vice President, and General Manager Semiconductor Division North America, and Emma Cheer, who is leading the DEI efforts at GlobalFoundries. They shared their insights and provided examples of what their companies are doing to both retain their existing workforce and recruit the next generation of semiconductor talent.  If you'd like to reach today's panelists, you'll find them on LinkedIn. Debbie Gustafson,  EnergetiqScott Balaguer, Edwards VacuumEmma Cheer, Global Foundries  SEMI A global association, SEMI represents the entire electronics manufacturing and design supply chain.

At SEMICON West Hybrid 2021, everyone was talking about the impact of the chip shortage, global fab expansion, the talent shortage, and the over-arching topic of the importance of sustainable semiconductor manufacturing. We spoke with Ajit Manocha, CEO of SEMI, to get his perspective on all these issues, and the role SEMI plays in providing a collaborative environment to find solutions. On the topic of global fab expansion, he noted that between now and 2024, there are plans to open 25 8-inch fabs and 60 300mm fabs around the world. This added 300mm capacity represents 48% growth – a number he says he's never seen before. The revenue attached to that is an increase from $550B this year, to $2.2T by 2030.Manocha also shares some key takeaways from his fireside chat with Deputy Secretary of Commerce, Don Graves, and how the US Government is finally understanding the important role the semiconductor industry plays in our lives, from accelerating the development of the vaccine to ensuring national security. And lastly, as an industry with a massive carbon footprint, yet with devices that help other industries reduce theirs, we find ourselves in a bit of a conundrum. How do we continue to support market demand for more and more chips without having a negative impact on climate change?  As an industry organization, SEMI is on the case, and Manocha provided some details on the establishment of the Sustainable Advisory Council. You can learn more about SEMI here. Connect with Ajit Manocha on LinkedINSEMI A global association, SEMI represents the entire electronics manufacturing and design supply chain.

In this second SEMICON West preview episode, Françoise von Trapp talks with James Gellert, Chairman, and CEO of RapidRatings, a financial health, data, and analytics company based in New York City.James is delivering a keynote talk at SEMICON West titled -  The Second Wave: Risk in Part Two of the Supply Chain Crisis. For years, we've seen advanced technology like artificial intelligence, machine learning, and 5G - all underpinned by semiconductor chips and sensor technologies, create opportunities for almost every industry we can think of.  And now we're in the midst of a global chip shortage and everyone is talking about the impact it's having on the global supply chain – and I'm not just talking about those of us who work in the semiconductor industry. These stories are making headlines in mainstream media.  What's not being talked about is a potential second wave of disruption of this crisis as the situation drags on. That's what James is going to address in his keynote. In this preview podcast episode, James explains some of the key points he'll be discussing in-depth during his presentation, and who will benefit from hearing what he has to say.  For example, you'll hear about: The challenges companies are having to stay afloat, and how to watch for those in your supply chain who are struggling. Why two layers of risk management in the supply chain is needed to handle both the crisis of the day and also the longer-term processHow the failure of critical suppliers will have a reverberating effect on the resiliency of the whole supply chain. What can be done to work with these critical suppliers through collaboration to help them succeed. How collaboration and transparency are the keys to having a resilient supply chain·Who should attend? Anyone thinking about how their suppliers are doing through the crisis, as well as risk management of their own companies.  Anyone who wants to prepare their companies to ride the second wave to a positive outcome.If you're attending SEMICON West,  you can hearJames' full keynote on Wednesday, December 8 | 10:20 am - 10:50 am,  Keynote Stage, Moscone North, Lower Level, Room 24. Register for SEMICON West here. About RapidRatings RapidRatings provides a language around financial health that allows customers and suppliers to communicate effectively, to collaborate and to grow.  To learn more, email: info@rapidratings.com Valuable resources are available at www.rapidratings.com SEMI A global association, SEMI represents the entire electronics manufacturing and design supply chain.

We are really excited to announce that the 3D InCites Podcast will be the official podcast of SEMICON West Hybrid 2021, which kicks off in just four short weeks on December 7. SEMICON West in December? That's right! Rather than holding it virtually for the second time in two years, the SEMI Americas team made a bold move - holding off until they could host a hybrid event. For many of us, it's been a while since we've prepared for and attended an in-person event. Luckily, SEMI hasn't missed a beat – first pivoting to virtual events, and then to hybrid events. This isn't their first rodeo. So, if you're feeling a little rusty, or if you're new to the industry, you're going to love this conversation with Sandy Chapin, show director of SEMICON West Hybrid 2021. In this first episode of our SEMICON West Series, you'll learn useful information like:·       What is involved in planning a hybrid event·       In-person virtual event highlights, and the best way to take it all in·       What it means to be co-located with the Design Automation Conference?·       COVID safety protocols ·       And answers to frequently asked questions from exhibitorsWe will be recording live from the floor at SEMICON West. If you'd like to be part of the fun, contact Françoise for details on participating and sponsoring. Register here for SEMICON West. SEMI A global association, SEMI represents the entire electronics manufacturing and design supply chain.

Depending on where you are located, in-person events may be returning. Does this mean virtual events are a thing of the past? According to one BizBash's top 500 people in the event industry, Bob Russo, they are here to stay. In this episode, Bob talks about what it takes to coordinate an in-person and why parallel events might be the way of the future.This show is a presentation of TeamBonding, providing more than 100 live, virtual, or hybrid corporate team building activities for companies around the world. Visit teambonding.com for more information.

Giving customers customizable products that allow them to express themselves is a great way to create a meaningful bond to the product, leading to one of the most powerful sales channels- word of mouth.In this episode, the Founder and Owner at Nominal, Akram Abdallah, shares how they built their brand, and all of their innovative takes on marketing. Listen up and learn a lot.KEY TAKEAWAYS FROM THIS EPISODEIndividuals can express their identity through jewelry. It can be a good conversational piece.There's a big difference between meeting customers online and meeting those same customers in person and building that relationship.Sending personalized messages to influencers is better than sending them automated messages. A genuine relationship with them eases collaborations.The best way to build brands and an actual connection that is more than transactional is to be able to meet your consumers.Getting customers' insights from in-person events gives potential ideas for what really works.Find your niche and be the best in it. Don't go too broad.Today's Guest:Akram Abdallah is a Founder and Owner at Nominal.Nominal is a company that makes meaningful jewelry that can help express one's identity.Connect and learn more about Akram and Nominal here:Website: https://nominalx.comLinkedin: https://www.linkedin.com/in/akramabdallah/Instagram: https://www.instagram.com/akramabdallah94https://www.instagram.com/nominalToday's SponsorHelpFlow provides 24/7 live chat and customer service teams to 100+ eCommerce stores. HelpFlow's team of agents maximize conversion by recovering checkout abandons, integrating with cart recovery emails, and helping engaged website visitors overcome what's stopping them from entering the checkout process.Website: HelpFlow.comDownload HelpFlow's Free Resource - How to Predict and Save Cart Abandons with Live Chat at https://helpflow.net/mindfulWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply

Meet Tiara Yracheta-Udziela, Marketing Coordinator at Banzai, where she helps marketers develop engaging and meaningful connections with their customers through all types of events.  She has five years of experience executing grassroots marketing strategies, and is always seeking out creative, scalable opportunities to add a human touch and a sense of community to the SaaS industry.  In this episode, you'll discover what personalization, networking, and engagement marketing look like during COVID for in-person conferences, what Tiara thinks the future of in-person marketing events will look like, and what leaders need to consider when making decisions about in-person vs. virtual events. Enjoy!Notes:- 02:00 Attending Content Marketing World in Person- 04:50 What Engagement and Networking Opportunities Looked Like- 08:30 A Closer Look at Hybrid Event Experiences- 11:00 People, Engagement, and Networking as the Drivers of Conferences- 13:20 The Move Towards Making Regional Events More Specialized- 15:00 The Future: Engagement Marketing and Events- 16:00 The Importance of Defining and Clarifying the Purpose of an Event- 19:00 How To Gain More Value From Events as a Company- 21:15 Top Takeaways and Learnings From Attending Content Marketing World

Interview with Leslie Marshall — 0:30 - 23:45The deliberations going into the Morningstar conference.How this year's conference is different.Attendance numbers this year versus previous years.Sponsorship changes.Covid-related policies.Pricing changes.The agenda.Expenses and investments for a hybrid conference.American Century conspiracy — 23:50-34:45The DOJ agreement and the conspiracy against wealth managers in Kansas City.Ramifications for employees.What was left out of the non-prosecution agreement.Unanswered questions.Leslie Marshall, head of experiential marketing at Morningstar Inc.  is responsible for the Morningstar brand and technology experience at Morningstar conferences and events around the world. A champion for social media within the organization, Leslie leads Morningstar's global social media strategy. She is the former publisher of Morningstar magazine. Leslie and her team are the winners of two Cvent Excellence Awards and five Ozzie Awards. 

In a global industry that relies heavily on collaboration, COVID 19 created a big pause and pivot in one of the key business development tools of the microelectronics industry: technology conferences and trade shows. In this podcast, we're talking to several industry event organizers to get their take on the past year of what worked, what didn't, and thoughts about the future of industry events as we transition back to in-person meetings.  Rich Rice, head of marketing for North America at ASE, represented IMAPS as he completes his year as society president. He talked about the challenge of providing the type of content expected by its members in a new and interesting way. Dave Anderson, President of the Americas for SEMI, offers some insight on the advantages of virtual events with regard to tracking and metrics, and how SEMI has worked to improve the experience for its members throughout the pandemic.  We talk about how everyone is craving a return to face-to-face activities, how that may roll out with local events first, hopefully, followed by international events, and how to implement a hybrid model going forward. We also talk about how the combination of COVID and an increased concern for a sustainable future is impacting how our industry conducts business, and what that may mean for business travel going forward. Find more information on IMAPS global events at IMAPS.orgFind more information on SEMI global events at SEMI.orgKiterocket A global strategic marketing agency serving the semiconductor and sustainability industries.

Guest Co-host:  Kris Parsons:  kris@parsons-pr.comKris' Website:  https://parsons-pr.com/Podcast Guest: Sharon McCulloughSharon's Website:  http://www.expertevents.com/ Transcription:Kris Parsons00:03Welcome to changing the rules, a weekly podcast about people who are living their best life and how you can figure out how to do it too. Join us with your lively host Ray Loewe, better known as the luckiest guy in the world.Ray Loewe00:17Good morning, everybody. And today we have Kristine Parsons and myself in the studio. Yay in wildfire podcast, Emporium I think it is in scenic Woodbury, New Jersey, and we're going to bring in our special guest Sharon McCullough in a little bit. But let's, we're talking about changing the rules. So, you know, one of the things that we found out, especially during this COVID thing is we've had even more rules thrust upon us. And we've seen, you know, what happens when people throw rules at people? I mean, you get rebellions, you get people, uprising on airplanes, and all kinds of other things. You know, and I think this brings to a point to bear that rules for the sake of rules, can cause all kinds of issues that maybe we don't want them to have. But we do all need rules. And we have choices here. We can pick those rules that give us the guidance to design our lives the way we want to design them, and the luckiest people in the world here do that. And we have another one of those luckiest people in the world. We're bringing your back, Sharon McCullough, we interviewed her a couple months ago. Yeah, but let me introduce Kris Parsons. Kris is on Parsons, PR and she pushes around our PR system the whole like she's supposed to. I brand you, I brand you. Yeah. And talk a little bit about our guest Kris and where we are going today.Kris Parsons01:51I will.  Well Sharon, welcome back. We're happy to see you again. Oh, Sharon is a good friend of mine and also a business partner. She and I do a lot of events together. We have some wonderful stories of big fundraisers, we've done in places we've gone. So both of us kind of had a  you know, put the brakes on our heels when everything got canceled for COVID. So, but Sharon is the president and CEO of expert events. I like to say that Sharon is an expert in eliminating boredom because she leaves people who attend her events feeling like they had the most fun evening and that the evening didn't last a lifetime. She is often her events have reflected in higher donations, repeat attendance, and a program that accurately and effectively speaks to what the organization's mission is. So Sharon is the real deal. She found that expert events and what is it 1992 Sharon. And that was after years at the University of Pennsylvania where she spearheaded their key fundraising events such as their 25th 250th-anniversary campaign and alumni homecoming. So she focuses specifically on academic and nonprofit institutions because of her unique experience understanding them, combining the mission and messaging to best engage constituents. In addition, though, and this has been very prevalent during this pandemic time, she provides her clients with the strategic evaluations of existing in house operations to help them streamline efforts with staffing, budgeting, logistical recommendations, because you know, now when you can't do any events is the best time to really re-evaluate and decide if you're doing the right thing. So Sharon, how about you start talking, and tell us a little bit about what you do and how you as a luckiest person in the world because you are one have pivoted, and you're doing things a little differently. Now, since we've had to kind of cut back on a lot of the events.Sharon McCullough  03:51Well, it was a very, very sharp halt. In 2020. The previous fall, I had had eight major events over the course of two months in five different states. So I was running as fast as I could and then all of a sudden there was nothing except getting through the cancellation of and re-booking of contracts for everything that was canceling for the spring of 2020. And then we went through that again, for the folks that had rescheduled for 2021. We still couldn't do it. So we were evaluated and there was another addendum of the contracts. So that was what I was supplying my current clients with was the expertise of looking at those documents and trying to make sure that clauses for future health related issues. There's something called the force majeure clause in a contract that you know if there's a hurricane or a labor strike or Terrorism got added after 911. But there really wasn't anything that related to something like COVID, to make sure those addendums was those were written in so that if we came up against it again, we could have, once again, get out of it, or finally get our money back from the deposits that had been that have been made, instead of just continuing to let the sites hold the money for another year. Because the organizations could certainly make good use of that in some other way or for their virtual events. So we did do a few events that, you know, some of the clients that were forward-thinking enough to kind of get a grasp on how to move into a more virtual realm for their events. And, you know, we've saw across the board, a lot of difference in how people approach that and trying to get work with clients to understand that, you know, the event was not going to necessarily be a whole lot less expensive, you would just allocate the budget lines a little differently, that, you know, you may not have a catering line, but your AV and tech support would probably be higher than an in-person event. So we did a lot of consultation, a lot of talking with our clients. But what I finally pivoted to do was to take a look at and I took a couple stabs at this because it was hard to tell when it was best to market it. I've done it twice for other organizations where we just jump in and interview everybody that moves in the organization or has done anything event-related, or even people who had rented space at a client for their own events and how they got through the system of being able to do that specifically University-related that was something that I have done for Pace University, where we just completely re-evaluated how their events program was instituted. And we did the same thing for the Inova health system in Northern Virginia. And it's particularly useful for, you know, well, two or two types of organizations, one large organizations like that, that have multiple locations, and Nova had five hospitals and pace had four different campuses, and how they were managing their events, in addition to how they were focused on, you know, what was important for getting those done. So in looking at coming back from COVID, what I have been working with, I just went back through my list of you know, all my former clients and said, Hey, you know, you're coming back to be able to do this. And basically, the worst thing people could do would just be to say, Well, hey, we've always done it this way. So we're just gonna jump right back in and do it again. So we're trying to help organizations really evaluate. And in many instances, I mean, it sounds counterproductive to running an event business. But in many instances, my first advice is, you're doing way too many events. Just you're getting into the same pockets for their money and even more important, their time. You're asking them to participate in too many things, and maybe a combination of events, a total retooling? Did you budget correctly, you know, all of those kind of analyses that lots of people make the mistake of once the events over, the follow up doesn't get done all that well. And they never really evaluate how successful they really were.Ray Loewe08:55You know, can we back up a little bit here, because I so much has changed here. And let's talk a little bit about your normal group that you service first, which are nonprofits and educational events. Right. So what are the kinds of boards and staff that you're dealing with here? These are boards are voluntary in a lot of cases. Right. Right. Well, almost and not particularly experienced and not particularly thinking about these things, other than the fact that this is the way we've always done it. Right? Kris Parsons09:34Which is counterproductive to changing the rules, right?Ray Loewe09:36Yeah. Okay. And, so now, not only have you had this, stop, put on things, but we've already started, we started but we started differently. So this whole concept of technology has come into play. That wasn't there before. That again, the people that you're working with, don't know necessarily have a lot of background in. Okay. And yet, this is a wonderful tool, I would think in those events where you actually brought in technology, how would you describe the way the events came?Sharon McCullough  10:15Well, the biggest thing that we did with that was for an organization out of South Carolina, and it was what was dubbed in, you know, I'm not sure hybrid event is totally correct, because as we move forward, that term will be used more to indicate an audience and a live event, supplemented with a stream of, uh, you know, streaming that out what we did in South Carolina, there wasn't an audience with the live event, but we set up two shooting studios, we had some live things going on. And it was a three-day conference. And there are now dozens, probably, of what are called platforms for doing a virtual event. And one was chosen by our client before we got on board. And it was a lot of ramp up because every one of them's a little different to all the pieces that we as the planners had to do. For the setup, there had to be, you know, all the speakers got put into one thing, and then that went up on an agenda. And everybody got to launch in and literally create their own conference agenda for themselves. And walk through that and everything that was live in their offices, we made it like walking into the ballroom for the keynotes. Because you literally went back to that segment, every time there were going to be MC announcements. So we had a live segment. And then the platform supported panels, and individual keynotes, some of which were pre-recorded and sent to us. And we could control those. Everything else went through a platform. And we had a speaker from Germany, we had a speaker from Switzerland we had, and people just tapped in the audience tapped in. We had probably seven or 800 people virtually, and generally, the conference live had about 250 people prior to that.Ray Loewe12:28So you can do all of these things virtually. And I would think that from the standpoint of an attendee Wow, my cost just went way down.Sharon McCullough  12:41Exactly. Yeah. Yeah, that's gonna be the biggest challenge of relaunching, especially I think, for conferences, sure, you know, the local nonprofit that it's their gala fundraiser, Yeah could you join virtually and not have to get all dressed up. Yeah. And people will still do that. But I think that format for a gala, got a little tired over the course of 18 months. So you know,Kris Parsons13:12People still like to be in person.Sharon McCullough  13:16Ray's is good one that if I'm going to travel to Texas for a conference, I'm not only paying the conference fee, I'm paying an airline ticket, I'm paying for a hotel. And if I only get by within a conference fee, I can stay right at home. I think that those are going to be the hardest things to reboot up to live events. Ray Loewe13:38Especially if you can create an aura with good technology, right? But that makes it tolerable, okay? Because now you've got some real savings so I kind of see where you're going right now. So what's happening from your perspective is you got all of these potential clients, all these past clients who haven't been able to do what they wanted to do their way. Okay, and the first job is smacking them across the face of a couple times and saying, get over this, because we have something new here.Kris Parsons14:13That's better, that's actually better.Ray Loewe14:14That's often better. And, it can integrate, you know, in-person and virtual events, and you have the ability to do things that you never had a chance to do before. But you got to plan differently. Right.Sharon McCullough  14:30You do.  And then the other benefit is, is it really does allow organizations to get a bigger reach on their geographic range, because people you know, even a local event, you know if you're out in the burbs in Philly, you may not want to drive downtown at night Park, do all that stuff to go to the event. I mean, they could increase their audience by you know, pretty decent percentage. And that's the Difference Between now and say, I don't know, eight or 10 years ago, because people would videotape their events and then make that available. people watched it, maybe they did, maybe they didn't. But now, you know, with live streaming at those events, the people in the room have the same experience that they've ever had. But if you attend virtually, you're doing it in real-time. And I think that also makes a difference.Ray Loewe15:29So here we are, we're at what we thought the end of COVID. Right. And now we have no clue as to what the end of this thing is, right? And people have to plan events. I mean, one of the things that are nonprofit has to do is they can't stop doing this stuff, right? They need the fundraising. Yeah, cuz they've got you got to support the staff, you got to do all of these things. So now the thinking is different. And what you're bringing to the table, I think, is this wealth of experience in the ability to help people analyze, where they should go, am I correct? And maybe how they should go there? And should we be doing more virtual things? Shall we? You know, hold back, I noticed you said earlier, maybe we do less events and we do them differently. So all this thinking comes into play. So how does an organization with limited staff and a nonprofit board of volunteers do this?Kris Parsons16:34They hire Sharon.Ray Loewe16:37We set you up on that one SharonSharon McCullough  16:40that, you know, people are starting to think a little more strategically. And that is, it's going to make a difference. And the scary part is for me, I have a conversation with the client this afternoon. Because their event is supposed to be in October. And, you know, when the how much further do we watch what's happening? And I think, you know, some, but we've got to be able to know when to pivot, again, using that word, since they were going to live stream the event and have a live audience as well. When do we pivot to totally, totally virtual, if things go downhill again when we hit the fall. So that's a conversation that I also have to have with a few people, I had a conference that's been postponed twice, that's going to be an international conference up in Rhode Island. And they've just resurfaced to start talking about doing what we plan to do in 2020 and 2022. And we're gonna, you know, approach it, like we're going to do it, but also have some and that they will hit a point. And I think people really do need to think about this, that if they have just postponed and postponed again, and not taken up that virtual baton, that they're going to have to do it because they're totally losing connection to us.Kris Parsons18:18The longer you are not connecting. And that's another thing I think you and I talked about Sharon, how people even though this, everything came to a complete standstill, you don't stop communicating, you have to keep communicating, you have to keep, you know, keeping your constituents abreast of what's going on. And you're still going and we you and I actually experienced that where some of our clients just stop talking. And we're like, you got to go back and talk to them. Tell them that this is what our plans are, we're doing this and we're doing that, and still keep talking about the mission. So I mean, I think honestly, in a time like this, the communication is more, not less. So. And that's why we were so happy that you participated a lot in our, our virtual things that we had, we had the virtual coffee hour and cocktail hour, because that was how you and I networked and got out and connected with people.Ray Loewe19:07You know, the thing is, still has to happen. And I think you brought this up this, this concept of a podcast, which is one way, okay. You know, we're sitting here, we're deciding what information we're distributing and the people that are listening, it can't communicate back, okay. And there's this element that has to be there. We do it with coffee and cocktail hours, where we have small groups of people that can sit down and we actually can have a conversation because you can't get rid of the conversation today. Right. So let me we're getting near the end of our time, unfortunately. And I want to kind of summarize a couple things. So we met first at the beginning of this COVID thing when all of a sudden you guys canceled. I don't know how many live events within like a couple of weeks of this thing. Right? And then all of a sudden everybody kind of drew in their horns, you know, and they sat there and said, Okay, what do we do and nobody did much of anything for a while. And then we came up with this whole concept of the virtual conference, the virtual ability to communicate. And now we find that's being overdone. And if you don't do it right, it's boring and you don't get the results that you want to get. And now we're coming up with maybe a hybrid conference in the future, and maybe we don't know when. So the importance of a coach or consultant here, I think is critical to this kind of a business. And I think what they really have to do is have the plan with the right clauses and the contingency plan. At least that's what I got out of this conversation. So am I on the right track?Kris Parsons20:51Well, what's interesting, I didn't even know some, you know, I didn't even know some of these clauses are important. I mean, Sharon, Sharon is very good at making sure people don't lose lots of money. You know, because when you sign a contract, you're signing a lot of money away. Oh, yeah. And knowing these clauses, I mean, these are some of the little sneaky details that like you said, Sharon, some of the people on the board Don't even think about don't know, don't have any idea. And yes, more than ever, I think you need an X, you need an expert events. You need someone who understands that so you get rid of some of the headaches. Ray Loewe21:21So how do we find you, Sharon? You got a website? I do expertevents.com. Okay. And we'll make sure we put that with our podcasting notes. And one of the things that we ought to do is we ought to schedule you for one of our cocktail hours so that people who listen to this thing can actually have a conversation with you, you know, and it's always good to see you anyway. Yeah. Well, okay, so we're21:50Burn wood and make an old fashion to do it.Kris Parsons21:56Sure. Yeah, Sharon came to one of our cocktails where we actually made a cocktail. And then Sharon, didn't you and your husband ended up making it at home? You had a great time?Ray Loewe22:07We did. So we're done. We're at the end of our time. So, any last-minute questions or comments from you?Kris Parsons22:14Know, just that, glad to have you on Sharon. And it's fascinating to see how you're, you're kind of its events, post-pandemic, and we appreciate you coming to our coffee and cocktail hours. So we can all keep the conversations going. Yeah, youRay Loewe22:27know, and you and you prove a point to our listeners. And the point is that you know, people that have that focus on what they want to do find a way to get it done. And it's never easy, is it? never easy. And there's always, always a COVID of some kind out there. Some kind of pandemic and what you got to do is you got to understand that pivoting is part of the nature of the game, and that the luckiest people in the world do design their own lives, but that life changes periodically, and it changes because life changes. So you know, thank you so much for being with us again. You're always a joy to be with and to spend time with and you're always motivating. Yes. So I really enjoyed being with you. Great. So everybody. Have a great day. A great weekend. We'll see you all next week with some new exciting guests.Kris Parsons23:24Thank you for listening to changing the rules, a weekly podcast about people who are living their best life and how you can figure out how to do that too. Join us with your lively host of Ray Loewe, better known as the luckiest guy in the world.

Nick Hughes is joined by Debbie Garcia who is the founder and CEO of Virsitour from Nashville, Tennessee. Virsitour is an online platform for event planners to venue source virtually utilizing virtual site tours. It is the only marketplace for meeting and event planners to source hotels and venues virtually.  You can tour, add to list and send RFP's all in one visit. Nick and Debbie jump into a fun founder conversation starting with their thoughts about Nashville, as Nick was visiting the city for a few months and attended the Nashville launch event (in-person) where Debbie emerged as the winner (we also hear pitching tips and lessons from Debbie). They then shift into talking about Virsitour, the problems she discovered in the Event Planning industry and how she and her team determined to fix them, even before the pandemic began. Once the world was shut changed due to the global pandemic, it became even more important to blend the virtual and physical worlds to improve the event planning industry. This is a fun conversation with an up and coming leader who will make an impact in her industry, and we hope it helps you today!https://www.virsitour.com/

Guests included in this episode are:- Kevin Ho from Wishpond  - Mark Kilens from Drift- Jennifer Sabin fom Capacity- Len Markidan from Podia- Tarah Darge from timetoreply- Fiona Stevens from LoyaltyLion- Marcy Dobozy from Vidyard- Juliette Kopecky from LinkSquares

If you're looking for a virtual, hybrid and in-person meetings software that maximises audience engagement, retention and monetisation, then don't miss this latest episode of The Melting Pot, with Mike Piddock, founder and CEO of Glisser, the award-winning audience engagement software.Just over a year ago, Mike's original platform was all about how to drive interactivity in a physical meeting, but like a lot of companies, with physical meetings reducing to zero, he's had to pivot. Now Glisser is a hybrid events platform. But how do you run an amazing virtual event? How do you make a virtual event as good as it can be? And in a world where hybrid or blended is the future of events, how can you take in-person visitors to an event and blend them seamlessly with people who are coming in virtually? “I think the most common driver bringing prospective clients to us is that they want to go beyond the Zoom meeting, or they want to do more than just another team session.”So if you're a marketeer, or the CEO, thinking that you won't ever get to run corporate events again, or you're bored with Zoom meetings, or you want to spice up your internal training by turning it into amazing, interactive, responsive virtual training for your organisation, don't miss this great conversation with Mike. We hope you enjoy it as much as we did. On today's podcast:Glisser - a virtual and hybrid events platformThe four Rs of event trainingThe hybrid training scenarioMental health and remote workingDifference between live event and contentThe premier league football analogy