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New studies explore why teens are self-diagnosing mental health conditions through TikTokand why that can be dangerous. Read the Plugged In Review If you've listened to any of our podcasts, please give us your feedback. To support this ministry financially, visit: https://www.oneplace.com/donate/1005/29

In this very special episode of Friendless, host James Avramenko dives into an insightful and heartfelt conversation with Zazu Payne, a biomedical engineer, board game enthusiast, and self-proclaimed 'friendship guru'. Zazu shares his journey from being a self-described 'selfish guy' to someone deeply invested in building authentic connections through community and faith. They discuss the power of vulnerability, the beauty in others, and how true friendships can start in the most unexpected places. Tune in for a candid discussion on the complexities of friendship and the courage it takes to show up genuinely in our increasingly disconnected world.Follow Zazu on Instagram @zazux2_gamesSign up for the Friendless Substack HERE!Follow Friendless on TikTokand on InstagramSupport the show, Buy Me A Coffee!!Create your podcast today! #madeonzencastr

This week on a very special episode of Friendless, host James Avramenko sits down with Sam Murdock—tech wizard, board game buff, and the behind-the-scenes moderator of Codenames Live. Fresh from his adventures as a Twitch streamer (pants optional), Sam shares his journey from computer programming dropout to community builder extraordinaire. Together, James and Sam dive into the intricacies of forming genuine connections in the digital age, the irresistible chaos of live-streamed game nights, and how a simple meme or DM can sometimes be the sincerest way to show up for your friends.They swap stories about discovering the world of board games, nurturing small social circles online and off, and keeping digital spaces welcoming in a world full of trolls. Sam also drops recommendations for indie games and deck-builders, discusses the magic (and anxiety) of playing and hosting Codenames Live, and reflects on what it really means to be a friend—spoiler: it's often about being present in the small moments.Tune in for tons of laughter, a few nostalgic deep cuts (Audiobooks on cassette, anyone?), and some thoughtful advice on how to be a more attentive friend, both online and IRL.Check out Sam's work at https://nerdservice.caCheck out Codenames LIVE!Sign up for the Friendless Substack HERE!Follow Friendless on TikTokand on InstagramSupport the show, Buy Me A Coffee!!Create your podcast today! #madeonzencastr

In this very special solo episode of Friendless, host James Avramenko wraps up the month of May with honesty, humor, and plenty of personal insight. James digs into the duality of solitude versus loneliness, celebrates the small victories of incremental growth, and shares what he learned from his ongoing DBT (Dialectical Behaviour Therapy) group. He explores everything from why meme culture feels exhausting, to the ups and downs of friendship goals, and how being present can transform both heartbreak and happiness.James also answers listener questions about friendship clichés, the concept of seasonal friendships, and the difference between intentional solitude and involuntary isolation. Along the way, he offers practical tools like time-blocking and journaling for anyone navigating their own journey of connection and self-understanding.To top it off, James shares some of his favourite songs of the month, sets intentions for June, and encourages listeners to embrace the messy work of being authentically themselves.Whether you're seeking insight on relationships, battling your own solitude, or just wanting a good playlist, this episode is packed with relatable moments, gentle challenges, and a whole lot of heart.Tune in, get comfy, and join James for a real talk about the complicated beauty of being friendless—and finding your own way through it.Sign up for the Friendless Substack HERE!Listen to the May playlist on Spotify HEREFollow Friendless on TikTokand on InstagramSupport the show, Buy Me A Coffee!!Create your podcast today! #madeonzencastr

This week on a very special episode of "Friendless," host James Avramenko welcomes the inimitable Magda Baker—singer, songwriter, producer, actor, and co-founder of the queer arts magazine Beautiful Trash for Beautiful People—for a candid, funny, and wide-ranging conversation about art, friendship, community, and navigating modern life.Together, James and Magda dive into the tangled relationship many of us have with social media, technology, and addiction, exploring strategies for digital detox, reclaiming personal time, and the joys of (temporarily) switching to a flip phone. Magda shares his journey as a queer artist, from formative experiences in Calgary's underground music scene to building an authentic creative life and collaborative community on the West Coast.Listeners will enjoy honest insights into staying hopeful amid political and personal upheavals, the healing power of shrinking your world, and why showing up for others—even when capacity feels low—can be transformative. The duo gets delightfully nerdy over David Lynch, swap tales of civic engagement, and discuss the meaning of friendship, the value of being an active community member, and the simple productivity hack known as “grilled cheese theory.”Key topics include: Digital minimalism and managing social media addiction Building queer/trans arts communities and the ethos behind Beautiful Trash magazine Transitioning artistic styles and identities across provinces Making and maintaining friendships as an adult Reframing self-worth, hope, and happiness in challenging times The differences (and surprises) between Vancouver and Calgary queer/art scenes Why showing up (to your friend's gigs, to community meetings, or with a home-cooked meal) mattersWhether you're searching for practical advice on fostering community or simply need a reminder to read that book your friend lent you, this episode is packed with relatable stories and inspiration for anyone seeking to be a better friend—to themselves and others.Read Beautiful Trash HEREListen to Magda's musicSign up for the Friendless Substack HERE!Follow Friendless on TikTokand on InstagramSupport the show, Buy Me A Coffee!!Create your podcast today! #madeonzencastr

In this very special episode of Friendless, host James Avramenko welcomes Dr. Christine Cooper — pharmacist, author, and self-proclaimed “reforming mean girl.” Christine opens up about her journey from being a not-so-nice kid to learning about empathy, accountability, and authentic human connection. She shares personal stories of growth, how constantly moving as a child delayed her understanding of the consequences of her actions, and the pivotal moment in college that made her self-reflect on who she wanted to be.Christine discusses her book Finding Value: A Reforming Mean Girl's Guide for Creating More Meaningful Connections, offering wisdom on building better friendships, setting healthy boundaries, and cultivating curiosity. Together, she and James explore what it really means to be a friend, how to take actionable steps toward kindness (starting with the person in front of you), and the importance of balancing your own needs with those of others. Christine also offers practical advice on accountability, healthy communication (including the tricky realm of nonverbal cues), and fostering a sense of community—even across divides.This episode is packed with real talk, laughs, and useful takeaways for anyone looking to create more meaningful relationships in their lives.Check out Christine's work HERESign up for the Friendless Substack HERE!Follow Friendless on TikTokand on InstagramSupport the show, Buy Me A Coffee!!Create your podcast today! #madeonzencastr

In this candid and thought-provoking episode of "Friendless," host James Avramenko welcomes content creator and true crime aficionado Mel Zee for a wide-ranging exploration of friendship, online connection, and the psychology of digital communities.James and Mel retrace the origins of their own friendship, sparked through TikTok, and unpack the evolving nature of meeting people online versus in person. Mel offers insight into her journey as a social media creator—the trade-offs between self-employment, personal boundaries, and wrestling with negative commentary when discussing everything from dating to true crime.The conversation takes a deep dive into the world of true crime content: why it's dominated by women, how it can serve both as a form of empowerment and a window into societal fears, and the responsibilities of creators to survivors and victims. Together, they tease apart the ethics of true crime storytelling, the dark allure of morbid curiosity, and how popular trends in media often reflect broader cultural anxieties.Amidst tough truths about loneliness, loss, and the challenge of setting healthy boundaries, James and Mel share moments of hope, humor, and vulnerability—highlighting the importance of building connection, trying new things, and the radical self-respect that comes from saying “no.” The episode closes with heartwarming reflections on authentic friendship, the value of real-life community, and a practical invitation: throw a party, be brave, and make space for joy alongside all the heavy stuff.Whether you're a fan of true crime, wrestling with friendship in the age of social media, or searching for belonging in a disconnected world, this episode of "Friendless" is sure to resonate.Find Mel through all the links in her Linktree HERE!Sign up for the Friendless Substack HERE!Follow Friendless on TikTokand on InstagramSupport the show, Buy Me A Coffee!!Create your podcast today! #madeonzencastr

Join me as I reflect on the month of April, discussing the return of the sun and its impact on my mental health, personal growth, and the delicate balance of maintaining connections while undergoing distress tolerance therapy. In this episode, I introduce new ideas for tracking personal development and share invaluable insights from recent guests such as Dean Spade, Ravenous Randy Myers, Amy Lester, and Brett Cassidy. Learn actionable steps to improve friendships and hear my thoughts on whether friendships should have breakup conversations. Plus, discover my favourite songs from my monthly playlist and set intentions for the coming month. Don't miss it!Sign up for the Friendless Substack HERE!Listen to my monthly Spotify playlist HERE!Follow Friendless on TikTokand on InstagramSupport the show, Buy Me A Coffee!!Create your podcast today! #madeonzencastr00:00 April Reflections and Personal Growth03:51 Dialectical Behaviour Therapy Insights08:01 Interview Highlights: Dean Spade11:03 Interview Highlights: Ravenous Randy Myers13:32 Interview Highlights: Amy Lester15:44 Interview Highlights: Brett Cassidy20:16 Actionable Steps for Personal Development24:54 Listener Questions and Interactions51:45 Reconnecting Through Communication53:49 Navigating Breakups with Grace56:24 Petty Reasons for Unfriending01:01:08 Anonymous Messages to Ex-Friends01:04:12 Monthly Playlist Highlights01:07:23 Setting Monthly Intentions01:13:03 Final Reflections and Gratitude

In this episode of Friendless, host James Avramenko welcomes Brett Cassidy, a singer, songwriter, and producer. The two reconnect after years of following each other's careers online and share a deep conversation on friendship, community, and music. Brett discusses the evolution of his music career, his love for folk and psychedelic music, and the inspiration behind his latest EP. The conversation touches on the importance of vulnerability, maintaining connections, and the value of second chances. They also delve into how art and community play pivotal roles in their lives, providing hope and purpose amid a challenging world. Join them for an insightful dialogue that explores the depths of human connection and artistic expression.Listen to A Selection of Ballads from the Old Man RiverSign up for the Friendless Substack HERE!Follow Friendless on TikTokand on InstagramSupport the show, Buy Me A Coffee!!Create your podcast today! #madeonzencastrPhoto by @poolboy.studios

This week, the boys answer all the important questions...Sam discusses how he will ensure Pete is ALWAYS in his life.Pete shares his thoughts on 'What I Eat in a Day' videos and 'Morning Routines' on tiktokAnd is Sam now a REAL thirst trap?Listen by clicking 'Play' on Apple Podcasts, Spotify or wherever it is you're listening now.Make sure to subscribe, follow, rate and review. Find us on Instagram, TikTok and Youtube - @stayingrelevantpodcastTo get in touch with the podcast, please email hello@srproductions.co.uk (great e-mail, we know)PO BOX:SR ProductionsPO Box 81681LondonSW6 9SW Hosted on Acast. See acast.com/privacy for more information.

In this very special episode of Friendless, host James Avramenko interviews the multifaceted Amy Lester, a political organiser, clown, filmmaker, and actress. James and Amy dive deep into the complexities of the clown community, the challenges of living an artistic life within a capitalist society, and Amy's journey from being an active performer to becoming a dedicated political organiser. They discuss the nature of friendships, the intricacies of community, and the inherent power of vulnerability. Towards the end, Amy shares her insights on finding hope and joy amidst the chaos of today's world. Tune in for an engaging conversation filled with humor, introspection, and authenticity.Learn more about Class Action Lawsuit HERE and HERESign up for the Friendless Substack HERE!Follow Friendless on TikTokand on InstagramSupport the show, Buy Me A Coffee!!Create your podcast today! #madeonzencastr

In this episode of 'Friendless,' host James Avramenko interviews "Ravenous" Randy Myers, a multi-talented performer known for his work in professional wrestling, comedy, and various forms of entertainment. Randy shares his journey from being a drama kid in Calgary to becoming an influential figure in the wrestling world. He discusses the challenges and triumphs he faced along the way, including his struggles with mental health and how being open about it has helped him connect more deeply with fans and fellow performers. The conversation also delves into the parallels and differences between the stand-up comedy and wrestling communities, highlighting the importance of authenticity and vulnerability in performance. Randy's insights into community, friendship, and the power of being genuine make this episode a rich and engaging listen.Photo credit thanks to @arealgoldmouthCheck out Randy's work on InstagramSign up for the Friendless Substack HERE!Follow Friendless on TikTokand on InstagramSupport the show, Buy Me A Coffee!!Create your podcast today! #madeonzencastr

In this special comeback episode of Friendless, host James Avramenko returns from a five-month hiatus to discuss his personal journey, the importance of self-respect, and the evolving themes of the show. James reflects on the challenges he's faced, including a difficult breakup, and shares his insights from therapy. He also announces exciting new projects, such as his completed poetry manuscript and upcoming book 'First Dates with Pro Wrestlers.' The episode introduces upcoming themes like intentional self-respect and the concept of authenticity. James emphasizes a more interactive experience with his audience, including book club activities and deeper dives into DBT (Dialectical Behavior Therapy) principles. Listener engagement and feedback are highly encouraged as James aims to expand and enrich the Friendless community. 00:00 Welcome Back to Friendless 00:47 Gratitude and Personal Reflections 03:07 The Breakup and Personal Growth 10:17 Exciting Announcements and Projects 14:14 Themes for Upcoming Episodes 23:35 Listener Engagement and Future Plans 28:18 Conclusion and FarewellSign up for the Friendless Substack HERE!Follow Friendless on TikTokand on InstagramSupport the show, Buy Me A Coffee!!Create your podcast today! #madeonzencastr

In this episode of 'Friendless,' host James Avramenko meets and converses with Dean Spade—a lawyer, writer, and activist known for his work on queer and trans liberation. Dean discusses his new book, 'Love in a Fucked Up World,' and explores themes such as the importance of enthusiasm during tough times, the necessity of grounding oneself in reality, and the complexities of personal and community responsibility. The conversation delves into creating authentic connections, building community support systems, the significance of direct feedback, and the challenges of maintaining self-respect while engaging in activism. Dean also shares personal anecdotes, including his journey in writing his latest book and how inspiration serves as a form of protection and guidance.Learn more about Dean and his work on his WEBSITESign up for the Friendless Substack HERE!Follow Friendless on TikTokand on InstagramSupport the show, Buy Me A Coffee!!Create your podcast today! #madeonzencastr

This week on a very special episode of "Friendless", join host James Avramenko as he sits down with the insightful Hannah McGregor, author and co-host of the popular podcast "Material Girls." Hannah, who penned "Clever Girl," shares her feminist analysis of Jurassic Park, diving into her unique perspective on the beloved classic.In this in-depth conversation, Hannah opens up about her personal journey moving to Vancouver and the challenges she faced in building a community from scratch amidst social anxiety and panic attacks. James and Hannah also explore their preferences for horror genres, discuss their favourite childhood places, and the ethical complexities of zoos and museums.Listeners will gain insight into Hannah's ideal weekend relaxation plans, a humorous take on velociraptors in human suits, and the importance of fostering community and friendship in meaningful ways. The episode is brimming with humor, intellectual discourse, and practical advice on managing social anxiety, self-criticism, and the significance of personalized gestures in friendships.Discover Hannah's thoughts on friendship dynamics, and the valuable concept of emotional capacity in support networks. This episode is a rich blend of academic reflection and light-hearted banter, perfect for those looking to understand the nuances of community building and feminist perspectives on popular media.Don't miss Hannah's professional insights and James' enthusiastic recommendation of "Clever Girl." Tune in to hear their candid discussion on vulnerability, societal pressures, and the transformative power of analytic essays. Be sure to check the show notes for links to Hannah's work and other featured artists.Links: Follow Hannah McGregor on Instagram: @hkpmcgregor Purchase "Clever Girl" (Not from Amazon) Learn more about Hannah's workSign up for the Friendless Substack newsletter for more insights and updates!Follow Friendless on TikTokand on InstagramRead "Hey, sorry I missed you" Support the show, Buy Me A Coffee!!Create your podcast today! #madeonzencastr#FriendlessPodcast #HannahMcGregor #CleverGirl #FeministAnalysis #CommunityBuilding #EmotionalCapacity

In this very special episode of Friendless, host James Avramenko tackles the age-old question: How do adults make friends? James shares his experiences at a speed dating event, where he delved into various fascinating topics like dietetics, bird watching, biology, and insectology, highlighting the joy of listening to people speak passionately about their interests. He emphasizes the importance of speaking confidently about one's own passions without fearing judgment and stresses that if someone doesn't appreciate what you love, they're not meant to be your friend.James provides practical strategies for making friends as an adult, including leveraging technology to find social groups based on shared interests, practicing conversational skills, and breaking down social anxiety into manageable steps. He also touches on concepts from Dialectical Behaviour Therapy (DBT), a therapy designed to help manage chronic behaviours and emotional regulation. James underscores the importance of mindfulness, believing in one's worthiness to make new connections, and the idea of the "Wise Mind"—a balance between reason and emotion.The episode explores how to build confidence and the value of mindfulness techniques such as visualisation and breath-focused practices to stay present and manage dysregulation. James also tackles societal issues of loneliness, particularly among people under 40, and shares personal anecdotes and strategies for forming new connections in a new city.Join James as he provides heartfelt advice, encourages self-responsibility, and promotes the significance of practicing DBT skills to foster meaningful adult friendships. Follow Friendless on Instagram and TikTok, and don't forget to give it a 5-star review and sign up for the Substack newsletter for exclusive content!Sign up for the Friendless Substack HERE!Follow Friendless on TikTokand on InstagramRead "Hey, sorry I missed you" Support the show, Buy Me A Coffee!!Create your podcast today! #madeonzencastr

In this very special episode of "Friendless," host James Avramenko welcomes back a beloved guest, Keira Daniels. Their conversation is a delightful blend of humour, introspection, and valuable life lessons on aging, friendships, and staying connected.James and Keira kick things off with a humorous exchange about planned bed days, setting the tone for a lively and candid discussion. Keira shares insights from her partner, emphasising the importance of understanding others in conflict without assuming drastic personality changes.The episode delves into the significance of maintaining friendships as we age, with James reminiscing about his grandparents' long-lasting bonds and social routines. Keira brings a fresh perspective on building adult friendships through "play" and everyday conversations, highlighting the challenges and rewards of authentic connections.As they explore work relationships versus real friendships, James shares touching stories about his grandfather's social group, the "Knights of the Round Table," and the melancholy of outliving his friends. Keira and James agree that essential friendships often require flexibility, humorously recounting their own spontaneous social activities.The conversation also tackles complex themes like overuse of terms like "narcissist," bad data collection, agile thinking, and the importance of honest feedback in friendships. Keira emphasises resolving conflicts without ego, while James discusses the societal pressures on men regarding being wrong.Listeners will appreciate the candid reflections on social media's role in fostering connections, the challenges of maintaining friendships, and the importance of reaching out to brighten someone's day. James and Keira's mutual admiration is palpable, creating a warm and inviting atmosphere for the audience.James wraps up the episode with gratitude towards Keira, thoughts on upcoming projects, and a heartfelt message for listeners to support the show. Don't miss this episode filled with laughter, wisdom, and the timeless value of genuine friendships.Sign up for the Friendless Substack HERE!Follow Friendless on TikTokand on InstagramRead "Hey, sorry I missed you" Support the show, Buy Me A Coffee!!Create your podcast today! #madeonzencastr

In this very special episode of Friendless, host James Avramenko marks his one-year sobriety milestone by delving into his journey of self-discovery, emotional regulation, and the importance of building a robust support system. James opens up about the pivotal moments that led him to embrace sobriety, including dealing with intense emotions, the struggle of social isolation, and the critical role of harm reduction.James shares insights into his coping mechanisms, such as mindfulness and mantra meditation, the 90-second rule for emotional regulation, and tips for journaling to process feelings. He reflects on his own personal growth, acknowledging his past struggles with self-worth and co-dependency, and emphasises the transformative power of small, incremental changes over drastic overhauls.This episode also explores the broader themes of friendship, community, and the human need for connection. James discusses the significance of proactive communication and fostering a diverse support network to avoid echo chambers. He introduces the concept of a "6 pack" of support to distribute the emotional load among trusted individuals.Listeners will find inspirations not just in James' triumphs but also in his candid acknowledgment of ongoing challenges. This episode is a heartfelt invitation to anyone grappling with sobriety or mental health issues to reach out, seek support, and take those first small steps toward a healthier, more connected life.Join James Avramenko for a blend of personal storytelling, practical advice, and encouraging words as he continues to navigate the complexities of emotional health and sobriety.Sign up for the Friendless Substack HERE!Follow Friendless on TikTokand on InstagramRead "Hey, sorry I missed you" Support the show, Buy Me A Coffee!!Create your podcast today! #madeonzencastr

In this very special episode of "Friendless," host James Avramenko sits down with Tim Riel (@nerdincorrect) to explore the intricate world of community building, the realities of adult friendships, and the importance of small, thoughtful gestures in maintaining connections. Tim, a dedicated board gamer, comedian, and host of Codenames Live, opens up about managing his busy schedule filled with various projects.They discuss the myriad challenges and joys of friendship, particularly how adult responsibilities and past experiences shape current relationships.Listeners will gain insight into the emotional strain of outreach, the importance of community on online platforms, and the profound impact of minor acts of kindness, affectionately termed "pebbling." Tim also emphasizes the reality behind social media connections and the often unrealistic portrayals of friendship in media.This episode provides a heartfelt discussion on the feelings of loneliness that even the most connected individuals experience, along with actionable advice on supporting friends discreetly and sincerely. As Tim shares his journey, you'll leave with a greater appreciation for the small, meaningful ways we can lift each other up.Don't miss this touching and insightful conversation on the complexities of friendship and community.Nerd Incorrect - https://linktr.ee/nerdincorrectCodenames LIVE! Main CastBrendan McKeigan: http://www.brendanmckeigan.com/ Dani Standring: https://beacons.ai/dani_standring/ Shannon Lahaie: https://www.twitch.tv/shanomen0n/ Jason Hatrick: https://twitter.com/jasonhatrick Tavis Maplesden: https://twitter.com/TavisMaplesden Lorenzo Patino: https://www.instagram.com/zopunny Logan Avery Cooper: https://www.instagram.com/loganaverycooperSam Murdock: https://www.twitch.tv/suitedmonkeyBook Link:Make Me A Mixtape by Jennifer Whiteford - linktr.ee/jenniferwhitefordwritesFriendless Links Sign up for the Friendless Substack HERE!Follow Friendless on TikTokand on InstagramRead "Hey, sorry I missed you" Support the show, Buy Me A Coffee!!Create your podcast today! #madeonzencastr

In this week's episode of Friendless, host James Avramenko kicks off a fresh deep dive series by opening up about a topic close to his heart: Imposter Syndrome. Drawing from his personal experiences and professional teaching background, James demystifies imposter syndrome by exploring what it truly is, its common triggers, and the various ways it manifests.He shares relatable anecdotes, personal battles with imposterism, and insightful classifications of the syndrome's different forms. Emphasising the importance of self-compassion, community, and vulnerability, James offers practical strategies to work alongside these feelings, rather than against them.From recognising the first signs to celebrating every small victory, James provides listeners with a thoughtful roadmap for navigating this pervasive experience. Tune in to discover how unconditional self-love and communal support can empower you to overcome the daunting feelings of inadequacy and fraudulence. This episode is a comforting reminder that you're not alone in your struggles and that there is hope in embracing your authentic self.Don't forget to subscribe to our Substack for more insights, recommendations, and James' personal reflections. Share your thoughts and suggestions with James on Instagram and TikTok @friendlesspod or email friendlesspod@gmail.com.By popular request, we delve into: What imposter syndrome is and how it manifests. James' personal encounters with imposter syndrome. Five categories of imposter syndrome and their characteristics. Practical advice on self-compassion, validation, and seeking support. Celebrating small wins and the impact of genuine connections.Join us in this heartfelt exploration and take the first step towards self-compassion and acceptance.Sign up for the Friendless Substack HERE!Follow Friendless on TikTokand on InstagramRead "Hey, sorry I missed you" Support the show, Buy Me A Coffee!!

In this very special comeback episode of Friendless, host James Avramenko welcomes back the talented poet and writer, jaz papadopoulos. jaz shares their rich experiences and profound journeys from studying critical theory to thriving in a queer feminist community, and eventually entering an MFA program. Together, James and jaz delve into the intricate process behind Jaz's verse novel "i feel that way too" from its organic beginnings to its polished final form.The conversation shifts to discuss the liberating yet challenging aspects of living less reliant on capitalism, including details about Jaz's garlic farming endeavours. They explore writing as a tool for both critique and affirmation, discussing influences like Edward Said and the intricate beauty of language. jaz reflects on the journey of incorporating and refining powerful quotes, tackling the complexities of copyright, and navigating the multifaceted nature of activism in a rural setting.Tune in to hear about: jaz's involvement in critical theory and the evolution of their creative writing. The supportive role of queer feminist communities. The creative journey of writing a verse novel. Living sustainably through garlic farming and its implications on identity and activism. The significance of language, tone, and literary influences like Edward Said. Details about jaz's new book, upcoming tour, and their latest creative projects.Follow jaz on Instagram HEREand read more of their work HERESign up for the Friendless Substack HERE!Follow Friendless on TikTokand on InstagramRead "Hey, sorry I missed you" Support the show, Buy Me A Coffee!!Create your podcast today! #madeonzencastr

In this exciting sneak peek into Season 7 of "Friendless", host James Avramenko returns revitalised from his summer holiday, ready to dive deep into personal growth, friendship, and community. Celebrating Virgo season and his 37th birthday, James reflects on his nearly 11 months of sobriety and the transformative journey he's been on over the past year.Join James as he opens up about his summer experiences, the struggles he faced, and the profound lessons he learned in self-acceptance and personal boundaries. This episode offers a heartfelt and candid look at what to expect in the upcoming season, including a fresh mix of solo episodes and interviews that will explore deeper themes like mental health, lived experiences, and the quest for hope in chaotic times.Get a taste of the first official episode set to launch on September 10th, featuring the return of poet jaz papadopoulos discussing their new book, "i feel that way too." James also invites listeners to engage with him more directly this season, fostering a deeper community connection through shared experiences and open dialogue.Don't miss the rebirth of "Friendless" as it embarks on this new and invigorated journey. Tune in now and feel the love, sweet peas!Read the weekly Substack!Follow Friendless on TikTokand on InstagramRead "Hey, sorry I missed you" Support the show, Buy Me A Coffee!!

In this very special episode of "Friendless," host James Avramenko wraps up Season 6 with a lively discussion on being raised by wild animals, the importance of community, and personal transformation. James humorously explores the animal kingdom, from sloths to meerkats, what mental illnesses cartoon characters have, and what type of animal he'd like to be raised by. Listeners are invited into James' world as he candidly talks about his attachment style, mental health journey, and the complexities of self-growth. Emphasizing the importance of community support, James offers heartfelt advice on managing mental illness and the power of therapy. He reflects on the wisdom shared by diverse guests and plans to experiment with the show's format in the upcoming season, focusing on community, friendship, and intimacy.With gratitude for six years of listener support, James announces a summer break and shares his vision for the show's future, inviting feedback and suggestions. He underscores the need for breaking down barriers of one-way intimacy in internet content and fostering an inclusive community.Join James in this thought-provoking episode as he encourages reaching out to loved ones, embracing self-forgiveness, and being gentle with oneself. Have a wonderful summer, and stay tuned for exciting new episodes in August!Fun and Safety sweet peas! Read the weekly Substack!Follow Friendless on TikTokand on InstagramRead "Hey, sorry I missed you" Support the show, Buy Me A Coffee!!

Are you a high achiever who struggles with motivation and willpower? In this episode, Jenn Trepeck, health coach and host of Salad with a Side of Fries, joins us to reveal why willpower alone isn't enough!Together we chat all about:The myth of willpowerThe science behind decision fatigueHidden motivation "guzzlers"Willpower replenishersGet ready to ditch the guilt and discover a whole new approach to reaching your goals!Connect with Jenn: website | salad with a side of fries podcast | instagram | facebook | twitter |  youtube | tiktokAnd a big thank you to today's sponsor: Blissoma Botanical Beauty!Photonic is your all-in-one SPF 30 Broad Spectrum Facial Sunscreen and Moisturizer. Perfect for every skin type—oily, acne-prone, sensitive, and everything in between.  Photonic—where sun protection meets skin perfection. Visit Blissoma.com to get yours now!---✍ Take the Complimentary Self Care Auditwww.mskatehouse.com/audit

In this very special episode of *Friendless*, host James Avramenko welcomes comedian and performer Megan Phillips.The conversation begins with Megan's journey toward self-discovery and fostering unconditional love and trust in oneself, which she believes can extend to building healthier communities. The reflect on growing up in boundary-less homes, and highlight the lifelong importance of understanding and setting healthy boundaries, both for personal growth and in relationships.Megan and James delve into the dynamics of friendships versus romantic relationships, the need for emotional health, and the invaluable lesson of purpose within relational contexts. They explore the nuances of fear-based thinking and the importance of avoiding manipulation in connections. Megan shares her recent triumph over her fear of roller coasters, attributing this newfound courage to inner work and self-trust.Throughout the episode, the pair discusses the transformative power of storytelling in comedy, Megan's artistic inspirations, and her reflections on aging, appearance, and social media. Megan's career journey, from a love of music and dance to finding her voice in comedy, reveals her dedication to authenticity and the joy found in the arts.Tune in for an episode packed with wisdom, humour, and genuine human connection.Check out Megan's website at meganphillips.com and follow her on Instagram @MegNatPhilRead the weekly Substack!Follow Friendless on TikTokand on InstagramRead "Hey, sorry I missed you" Support the show, Buy Me A Coffee!!

In this very special episode of Friendless, James Avramenko sits down with guest Nug Nahrgang to explore the complexities of relationships, community, and pro wrestling.The conversation expands into the safety and understanding within a close-knit community, reminiscing about formative university years and the paradoxes of connection. The duo humorously discusses the adoption of enemies through relationships, with Nug sharing his own amusing yet insightful experiences.Listeners get a glimpse into Nug's multifaceted career, from sketch comedy and podcasting to the inner workings of the wrestling industry. With anecdotes about meeting wrestling personalities like Eddie Kingston, Nug highlights the importance of mental health awareness and genuine support in any community.The episode covers the impact of social media on mental well-being, the superficial nature of digital friendships, and the shifting dynamics brought about by the pandemic. Nug provides valuable advice on checking in on friends and emphasises the importance of honest communication and support.As they navigate through stories of acting auditions, improvisation, and the pressure of living in the artistic world, James and Nug underline the significance of community and shared experiences. Concluding on a reflective note, they discuss the essence of friendship and the pursuit of recognition in their respective careers.Join James and Nug for an engaging and heartfelt discussion about life's highs and lows, the importance of community, and the strides toward becoming better friends to ourselves and those around us.Check out Nug's podcast "One Dollar Words"Follow him on Instagramand on XRead the weekly Substack!Follow Friendless on TikTokand on InstagramRead "Hey, sorry I missed you" Support the show, Buy Me A Coffee!!

In this very special episode of *Friendless,* host James Avramenko is joined by the multi-talented Riel Hahn. Together, they delve into a deeply resonant conversation about artistic fulfilment, mental health, and navigating life's complexities. They discuss Riel's ongoing battle with chronic health issues, including her life-changing experience with long COVID, which resulted in a gradual loss and regathering of her identity. Riel also opens up about finding solace and purpose in writing fiction and the inspiration she draws from her father.The conversation explores the complexities of friendships and romantic relationships, the importance of understanding and communicating love languages, and setting healthy boundaries. Riel reflects on her investment in friendships and the nourishment these connections provide, while also touching on societal pressures and the notion of self-love.Listeners will be captivated by stories of Riel's intricate dreams, her renewed sense of purpose, and her intricate journey of self-recovery and reparenting. The episode also features discussions on enjoying nature, birdwatching, and the soothing aspects of the game *Wingspan,* which adds a delightful layer to the conversation.Join James and Riel as they explore the importance of living in the present, the process of healing, and the deep value of authenticity in relationships. Whether you're navigating your own challenges or seeking inspiration from others' resilience, this episode offers a heartfelt and thought-provoking narrative.Don't forget to check out "Exquisite Corpses" on Bandcamp, and stay tuned for Riel's upcoming novel and music album.**Highlights:**- Prioritising artistic needs in the face of mental health challenges- The impact of long COVID on identity and creativity- Navigating friendships, love languages, and setting boundaries- The journey of self-love, reparenting, and direct communication- Finding joy in nature, birding, and the game *Wingspan*- Upcoming projects from Riel Hahn and a temporary podcast hiatus in JulyTune in for an enlightening and emotional conversation that promises to resonate long after the episode ends.Read the weekly Substack!Follow Friendless on TikTokand on InstagramRead "Hey, sorry I missed you" Support the show, Buy Me A Coffee!!

Welcome to the latest episode of "Friendless" with your host, James Avramenko. In this insightful and introspective episode, James delves into the art of making genuine apologies and the importance of direct and clear communication. From outlining the six steps of a meaningful apology to discussing the impact of social media on connections, James shares wisdom on navigating relationships with authenticity and self-awareness. Join us as we explore the nuances of forgiveness, personal growth, and the value of human connection in the ever-evolving landscape of communication. Stay tuned for a blend of heartfelt reflections, humorous anecdotes, and a sprinkle of bagel-related musings, all delivered with James' signature sincerity and wit.Check out Sorry, Sorry, Sorry (but please don't buy through the link

In this very special episode of "Friendless," host James Avramenko is joined by RJ City, host of Hey! (EW). Their conversation takes them on an exploration of the dynamics of social media connections, the nuances of wrestling as an art form, and the complex interplay between public recognition and personal space.Listeners will be treated to rich discussions where RJ shares his surprising encounters with fans and his journey in the wrestling world, reflecting on the ironic enjoyment of anonymity despite his public persona. They also dive into the emotional labor of maintaining online friendships, weighing the mixed feelings about watching old acquaintances from afar on platforms like Facebook.Delving deeper, RJ and James address the psychological aspects of dealing with fame, self-criticism, and the continuous pursuit of peace over happiness. With a blend of humour and sincerity, they also converse about the importance of authenticity in wrestling characters, the cultural shifts in the appreciation of physical intimacy within the sport, and the broader implications on personal connections.Wrestling fans and listeners interested in the intersections of personal identity, public life, and digital connections will find this episode both enlightening and entertaining.Watch Hey! (EW)Follow RJ on InstagramRead the weekly Substack!Follow Friendless on TikTokand on InstagramRead "Hey, sorry I missed you" Support the show, Buy Me A Coffee!!

In this very special episode of "Friendless," host James Avramenko and special guest Beau Schultz embark on a candid discussion about the nuanced essence of personal space, astrology, and the whimsical idea of reimagining deities in modern society. Tackling both light-hearted and profound themes, the duo delves into their personal needs for solitude and the significance of having supportive partners over 'fixers.'James opens up about his daily realities living with autism and trauma, underlining the importance of understanding one's personal space. Beau offers snippets of wisdom on finding joy in fashion and accessories, which spices up their discourse on self-expression and the acts of maturing and finding happiness.The episode also ventures into the realm of modern mythology, proposing a society where pop culture icons like Jojo Siwa and Drake could be viewed as contemporary deities, encouraging a reflection on societal values and celebrity influence.Sharing thrilling insights into their astrological signs, Beau and James decode the implications of their Virgo, Leo, and Cancer traits. They also touch on poignant cultural topics from the perspective of queer experiences, making sense of community dynamics and the profound engagements that social media platforms like TikTok offer in forging genuine connections.Follow Beau on InstagramListen to Boy TroubleRead the weekly Substack!Follow Friendless on TikTokand on InstagramRead "Hey, sorry I missed you" Support the show, Buy Me A Coffee!!

In this very special April Lil' Guy wrap-up episode of "Friendless," host James Avramenko offers a candid exploration into his recent diagnosis of borderline personality disorder (BPD), providing listeners with a unique insight into the complexities of mental health. James shares the challenges and triumphs of his journey with BPD, discussing its symptoms, treatment impacts, and the emotional intricacies involved.Come along with James as we navigate the nuanced effects of the disorder, from managing emotions to understanding interpersonal relationships. With an emphasis on compassion and self-awareness, James aims to debunk common misconceptions about BPD and other Cluster B disorders, inviting a discussion on the importance of empathy and understanding in mental health conversations.Touching upon themes of self-love, healing, and the power of community, James also dives into his personal strategies, including engaging with a DBT workbook and the positive outcomes of new medications. Through his story, listeners are encouraged to reflect on their own paths to emotional maturity and the value of unconditional support in overcoming life's challenges.Join James in this heartfelt episode that promises to enlighten, inspire, and foster a deeper understanding of mental health complexities.Read the weekly Substack!Follow Friendless on TikTokand on InstagramRead "Hey, sorry I missed you" Support the show, Buy Me A Coffee!!Don't forget to give Friendless a 5-star review and share the episode to help spread awareness and support for those navigating similar challenges!

In this very special episode of "Friendless," host James Avramenko is joined by Sara Bynoe (actor, producer, host of Teen Angst) to dive deep into the complexities of friendship and the emotional impact of friend break-ups. Sara opens up about a painful experience with a friend who crossed a line and failed to show remorse, prompting her to reflect on the importance of setting boundaries and acknowledging the lasting effects such betrayals can have.The conversation steers into a candid discussion about the different dimensions of emotional trauma, with James emphasising the necessity of allowing oneself to feel the repercussions fully. Both contemplate the difficult choices surrounding the potential for reconciliation after trust has been shattered.Sara shares insights from her journey with cognitive behavioural therapy and the mental health strategies she's adopted to help navigate her responses to challenging situations. Likewise, James reveals his own path to self-understanding following a recent psych evaluation.They further explore the essence of friendship – what it means to be a good friend, the value of kindred spirits, and the intricate dance between connection and self-preservation. Sara and James also touch upon the topics of neurodiversity, the stigma associated with psychological diagnoses, and the relationship between trauma and personality development.Community building is highlighted as Sara discusses her role in creating inclusive spaces through her events, such as "Teen Angst". They also reflect on their own evolving criteria for cultivating meaningful friendships and the lessons they've learned from holding onto or releasing certain relationships.Follow Sara's work through Yellow Notebook Productions HERERead the weekly Substack!Follow Friendless on TikTokand on InstagramRead "Hey, sorry I missed you" Support the show, Buy Me A Coffee!!

In this very special part 2 episode, your pal James Avramenko and guest Scott Hendrickson continue their discussion on the nuanced landscape of friendship, forgiveness, and the courage to confront one's past. They candidly explore their journey of reconciliation, unpacking the impact of personal growth and the ebbs and flows that challenge even the strongest of bonds.The episode unveils Scott's key strategies to cultivate more meaningful relationships, such as small acts of appreciation and creating spaces for open vulnerability. Engaging in a heartfelt discussion, James and Scott reflect on their own friendship's past tumultuous phases, touching upon the essential elements of mutual support and accountability that have fortified their rekindled connection.Listeners are privy to the pair's raw and unfiltered exchange on the tightrope of respect and understanding in friendships, especially when coping with external influences like romantic relationships or conflicting viewpoints. They underscore the potent combination of love, gratitude, and honest communication as the pillars of a resilient friendship.By delving into stories of second chances, James emphasizes the transformative power of forgiveness, both of others and of oneself, advocating for unlimited opportunities for personal redemption. Scott contributes his insights on cultivating a diverse community, reinforcing the importance of exposure to a wide array of perspectives to foster personal growth and improved mental well-being.This episode provides practical perspectives on constructing a life rooted in empathetic connections and the individual's responsibility for self-improvement within the context of community support. As a powerful testament to the sometimes rocky road of rebuilding trust and intimacy, the dialogue between Scott and James serves as a beacon of hope for listeners faced with the challenge of mending fractured friendships.To continue the conversation and explore more empowering content, follow "Friendless" on social media:Read the weekly Substack!Follow Friendless on TikTokand on InstagramRead "Hey, sorry I missed you" Support the show, Buy Me A Coffee!!

In this very special episode of "Friendless," host James Avramenko takes listeners on a deep dive into the themes of accountability, the complexities of love, and the transformative practice of reframing. James reflects on his own journey towards self-discovery, sharing personal anecdotes about facing his shadow-self, reassessing relationships, and the ongoing work of self-acceptance. Listeners will join James as he delves into the critical role of self-love and the powerful notion of inward accountability, providing practical insights into how one can extend love to oneself first before sharing it with others. Through the lens of dialectical behaviour therapy (DBT) and cognitive behavioural therapy (CBT), he sheds light on alternative ways to perceive past memories and challenges, revealing how these tools have been instrumental in his growth.As he contrasts the dynamics of nurturing friendships with the cautious expression of love, James also touches upon the theme of authenticity, contemplating why people lie and the repercussions of deceit. This heartfelt episode promises to resonate with anyone who's grappling with transitions, seeking to understand the intricacies of human connections, and striving towards a compassionate acceptance of self and others.DBT workbookCBT resourcesRead the weekly Substack!Follow Friendless on TikTokand on InstagramRead "Hey, sorry I missed you" Support the show, Buy Me A Coffee!!

This week on a very special episode of Friendless, your pal and host James Avramenko welcomes back Bryan Nothling aka The Bnoth. In a candid conversation between two creative souls, they dive deep into the unpredictable waters of success and the unspoken financial challenges artists contend with. Both share personal anecdotes from their stints in alternate careers, like plumbing and blacksmithing, and discuss the physical and psychological toll these jobs took on them.The episode shifts to more existential topics, opening up a discussion on the nuanced meaning of friendship, the pursuit of a sober life, and the complexities of grieving and forgiving oneself.Bryan and James touch upon the critical notion of community and how artistry, recovery, and human connection interplay in their lives. They explore their responsibilities within these communities, the impact of addiction, and how sobriety has shaped their personal growth and creative output.Listeners are also privy to their thoughts on the contemporary housing crisis, the implications of the COVID-19 pandemic on physical and mental health, and the collective trauma society is yet to address fully.Amidst the heavy topics, there's also room for lighter, albeit peculiar, conversations about blacksmithing, the taboo around eating certain meats, and the questionable ethics of animal breeding.In an inspiring turn, James thanks Bryan for his role in his sobriety journey, and they discuss celebrating life's small victories, including Bryan's tips for finding joy in the everyday. Towards the end, Bryan leaves us with actionable advice urging listeners to craft deeper connections through kindness, setting the tone for a parting message filled with hope and encouragement.Catch this episode for an intimate exploration of sobriety, creativity, the power of human connection, and how to navigate life's complexities—one day and one kind word at a time.Remember to follow the journey, leave a review, sign up for the newsletter, and join us next time on Friendless for more thoughtful exchanges.Sign up for the weekly Substack!Follow Friendless on TikTokand on InstagramFollow "Hey, sorry I missed you" Support the show, Buy Me A Coffee!!

Join host James Avramenko on very special episode Friendless for an enlightening conversation with Jabree Robinson, a martial arts merch expert and queer community icon. They discuss the undiscovered gem that is Bellingham, why you don't know you don't know, and the transformative power of grace. Sign up for the weekly Substack!Follow Friendless on TikTokand on InstagramRead "Hey, sorry I missed you" Support the show, Buy Me A Coffee!!

In this very special episode of "Friendless," host James Avramenko and guest Selin Isik delve into the complexities of living across continents, the impact of family dynamics on friendships, and the challenges of building and maintaining communities. They explore the value of human memory, the struggle to find belonging within communities, and the diverse perspectives brought by different fields of study. Selin shares her experience in the F.U.N. program, emphasising the fusion of her psychology background with brand strategy. Listen in for a thought-provoking conversation on psychology, community, and the pursuit of authentic connections.Read the weekly Substack!Follow Friendless on TikTokand on InstagramRead "Hey, sorry I missed you" Support the show, Buy Me A Coffee!!

This week on a very special episode of Friendless, your pal James is doing a wrap-up of the month of Love! He gives a breakdown of where he's at with love, discussing what he's gotten wrong in the past and what he's doing to change himself for the future. Questions of codependency, self-love, and forgiveness are explored. He then answers a series of listener questions, ranging from how to tell the difference between real and platonic love, to which dinosaur he'd f*ck/marry/killAll this and so much more on this week's Lil' Guy episode!Read the weekly Substack!Follow Friendless on TikTokand on InstagramRead "Hey, sorry I missed you" Support the show, Buy Me A Coffee!!

In this very special episode of "Friendless," host James Avramenko interviews actor, writer, and producer Andrew Wade. Their wide-ranging conversation delves into the challenges of maintaining online presence, the importance of intentional friendship, the impact of societal influences on mental health, and the nuances of seeking and providing support. Andrew shares insights into building community and navigating the intricacies of personal and cultural connections, while James adds his perspective on therapy and the dynamics of auditioning in the theatre industry. The episode closes with a reflection on kindness, empathy, and the impact of cultural and community influences on individuals' well-being. Join them for a thought-provoking and heartfelt discussion on the complexities of human connection and societal expectations.Fun and Safety sweet peas!Read the weekly Substack!Follow Friendless on TikTokand on InstagramRead "Hey, sorry I missed you" Support the show, Buy Me A Coffee!!

This week on a very special episode of Friendless, your pal James Avramenko is joined by returning guest Shanda Stefanson!They discuss shifting focus away from their old poetry circles, dealing with later life ADHD diagnoses, and making friends when you have social anxiety. Read the weekly Substack!Follow Friendless on TikTokand on InstagramRead "Hey, sorry I missed you" Support the show, Buy Me A Coffee!!

2nd episode of the week with another to come tomorrow!This time out I'm speaking to Scott Powell of Stoke band Camens who release new single Cynical tomorrow (26th January) ahead of their debut album which follows in May. Pre-order here: Camens and get tickets for the album tour here: CAMENS TICKET LINKS | Instagram, Facebook | LinktreeThe thing that shines through most with these up and coming bands is the blood, sweat and tears that they put into their work and its evident here with Camens, passion, drive and hard work are all key elements.We spoke about the bands career from the start and where it's headed in the future and then Scott picked his heroes!Hope you all enjoy this episode, check out Camens in the links below xCamens | creating music | PatreonCamens | SpotifyMusic | Camens (bandcamp.com)CAMENS (@camensuk) • Instagram photos and videosFacebookCAMENS (@camensuk) / X (twitter.com)‎Camens - Apple MusicStream Camens music | Listen to songs, albums, playlists for free on SoundCloudCamens - YouTubeCAMENS (@camensuk) | TikTokAnd you can get in touch with me here:://www.facebook.com/timeforheroespodcastTimeforheroespodcast (@Timeforheroesp1) / Twitterhttps://www.instagram.com/timetimeforheroespod@gmail.comTime For Heroes is written, produced and presented by Martin MorelArtwork courtesy of Rowan McDonaghRowan McDonagh (@rowan_mcdonagh_design) • Instagram photos and videosMusic by The Young Hips, check them out here:https://open.spotify.com/artist/0wnBIA2KIwgNjCQPB6RY6h?si=Rd3wMJl5TImhlNDr9Wt3Yw Hosted on Acast. See acast.com/privacy for more information.

Today, I'm speaking with Trissa, an autistic parent with ADHD based in Washington State. Trissa talks about ways to regulate yourself as a neurodivergent parent and also give your neurodivergent children ways to self-regulate. Trissa's helpful tips and suggestions are particularly useful for autistic, ADHDer, and otherwise neurodivergent parents of children who are both experiencing sensory and cognitive overload. Find out some of the best strategies for neurodivergent parents and kids who are dealing with the ongoing possibility of burnout and meltdown at the same time."She would melt down and then it would send me into a meltdown, and because I wasn't thinking about how to regulate myself and what I needed to remain calm, we would cycle together frequently." —Trissa Watch this episode on YouTube.Check out Trissa's TikTokAnd the Embrace Autism website mentioned in this episodeEpisode outro music: "Wild Ride" by oomiee Support the showThe Other Autism theme music: "Everything Feels New" by Evgeny Bardyuzha. All episodes written and produced by Kristen Hovet.If you would like to submit a question to possibly be answered in a future episode, please email kristen.hovet@gmail.comBecome a supporter of the show for as little as $3 a month!The Other Autism podcast on FacebookBuy me a coffee!For transcripts, go to The Other Autism on Buzzsprout, click on an episode and then click on "Transcript" to the right of "Show Notes".

Welcome to another episode of Friendless, where we delve into the complexities of human connection and the pursuit of creative fulfillment. In this episode, our host James Avramenko is joined by the talented artist, Eddie Torres. Eddie opens up about the pressure to constantly create content for the algorithm, feeling trapped on a hamster wheel that kills creativity. They share their fascination with exploring the world of kink and dom/sub relationships, inspired by a beautiful display of Shabari they came across on Instagram.But Eddie's journey as an artist is not without its challenges and self-doubt. They discuss the shame and embarrassment they feel about being a poet, fearing the judgment and failure that may come with identifying as such. Eddie reflects on their early experiences studying advertising and communications in Brazil, and how it led them to pursue a second degree in fashion design, ultimately embracing their identity as an artist.Loneliness and isolation are recurring themes in Eddie's life, and they candidly discuss the difficulties of making and maintaining friendships, especially during the pandemic. They wonder how others find solace in long-distance relationships and explore the power dynamics at play in the audition room and the need for artists to surround themselves with those in different mediums to avoid unhealthy competition.Throughout the conversation, James and Eddie navigate these topics with sensitivity and curiosity, reminding us of the importance of secure connections and celebrating the joy of others.Be sure to support the show by leaving a 5-star review and sharing this captivating episode with your friends.Don't forget to sign up for the weekly Substack newsletter to gain exclusive access to behind-the-scenes content and thought-provoking essays.Follow Friendless on Instagram and on TikTokand find all other links over on the Linktree!If you'd like to support Friendless why not Buy Me A Coffee?Fun and Safety sweeties!

In this very special episode of Friendless, host James Avramenko welcomes the incredibly talented Rachael Alexandre, a fearless artist with an insatiable curiosity for the world. Brace yourself as Rachael opens up about their experiences battling anxiety on set, and candidly shares their journey in the theatrical realm, detailing their love for the world of theater that blossomed during high school productions. Discover how their passion for technical theater and behind-the-scenes drama merged into an unstoppable force. Uncover the raw vulnerability that often accompanies impostor syndrome and how it shapes their perception of self-development and growth. Amidst tales of resilience, Rachael reflects on their experiences and struggles, and the unwavering support they received from unexpected sources during those challenging times. Prepare to be inspired as Rachael's passion shines through, not only in their artistic endeavors but also in their unwavering dedication to the queer community. Gain insight into the transformative power of honesty and authenticity, as Rachel exposes the beauty and support within the community, as well as the darker challenges that exist.Be sure to support the show by leaving a 5-star review and sharing this captivating episode with your friends. Don't forget to sign up for the weekly Substack newsletter to gain exclusive access to behind-the-scenes content and thought-provoking essays.Follow Friendless on Instagram and on TikTokand find all other links over on the Linktree!If you'd like to support Friendless why not Buy Me A Coffee?Fun and Safety sweeties!

Welcome back to ReWild Your Soul. In this episode, we are chatting with Jill, a mindset mentor for mums. Topics covered:Postpartum depression/anxietyMindset/tools to support yourself in being your bestSimple ways to take back your timeMum lifeHow to be in flow and trust the journeyABOUT JILL:Jill is a mindset mentor, time management guru, and alignment coach for moms who are looking to reconnect to the version of themselves that doesn't just go by the name "mom".  She knows what it is to put your own dreams and goals on the backburner because of the demands of a young family. But here's the truth - it doesn't have to be that way! Experiencing post-partum depression and anxiety, as well as adrenal burnout as she started her  journey of motherhood and entrepreneurship was enough to throw Jill into a tailspin. As she dug into the work to re-align and rediscover herself she felt called to share the knowledge and tools she was learning with other moms who were struggling with the same things: overwhelm, chaos and guilt. Jill did ALOT of soul searching and personal growth work during this time and came up with a simplified, "mom-friendly" version of goal setting and time management ; a shortcut to help her achieve her goals, find balance and reconnect with herself. Today she's passionate about supporting a community of high-achieving women who want to find harmony between motherhood and living out their own personal dreams. Jill teaches moms who have lost themselves in the process of parenting through the pandemic how to claim back their lives. Even though our external circumstances are not likely to change, and are often out of our control (hello covid and toddlers), we can be empowered to reclaim our joy and find the confidence to go for our dreams.https://www.livingwithheart.ca/links - free resourceshttps://growlikeamother.lpages.co/mom-circle-workshop - monthly mom circle@growlikeamother on IG, FB and TikTokAnd the pod is Grow Like a Mother, on apple, spotify, amazon and audibleMeet Victoria: Self-Exploration GuideHi there, I'm Victoria, a self-exploration guide & coach for creatives looking to reframe anxiety and heal their inner artist. This approach to WHOLE body healing is a game changer. It puts YOU back in the driver's seat of your life.By supporting ALL parts of your being- the physical, emotional, mental & energetic- you become a master at understanding how energy runs in your system. This is how you create space & cultivate internal safety, which is KEY to accessing your inner artistIt is a process/practice of learning how to BE in the body, explore your emotions and untangle from the energy that isn't yours, so you access your true essence.You are here for magic.IG: www.instagram.com/victoriajhopkins_https://bio.site/victoriahopkinscoachingReady to explore deeper: Jump into Anchored, my FREE mini program all about nervous system regulation & embodiment.Sign up HERE

Hey there sweet peas! Welcome to a very special episode of Friendless, next exciting chapter of James' new novel "Out of Town", Chapter 7 "I hope Bret actually likes me and isn't just being nice to not hurt my feelings"Be sure to give the show a five star rating anywhere you listen and follow the links below to learn more!Fun and safety sweeties!Check out the Friendless Linktree for all the key links!Sign up for the Friendless SubstackGive Friendless a follow on Instagramand on TikTokand if you're feeling feisty, why not Buy Me A Coffee?

Amber Sabri is a Creative Consultant, and Founder & CEO of Azhar PR, a New York-based PR & Digital Marketing agency that amplifies female founders + minority-owned brands in the online space. Throughout all of her career endeavors, in industries that have been dominated by the majority, Amber's mission is to help empower the minority + even the playing field. In this episode, Amber talks about Gen Z's perspective on the  ever-changing landscape of media and  PR. She shares what led to her launching a PR firm at the age of 24, her predictions on  the future of digital media and traditional PR, and how to effectively pitch creators and influencers on TikTok and beyond.Here's what you'll learn:How Amber got her start in the media and PR industryHow Amber started Azhar PR at 24 years oldHer perspective and the ‘Gen Z' perspective on the media landscape at large and how social media is a part of itHer thoughts on the future of digital media and traditional PR PR and pitching strategies she's used with her clientsTips on what to do during a gifting suite with clientsHow to integrate social media into a PR strategyHow to let your brand's authenticity makes a big impactThe difference between creators and influencers How to pitch creators and influencers on TikTokAnd more!Social Media Links:Personal IG: https://www.instagram.com/missambersabri/Business IG: https://www.instagram.com/azharpublicrelations/Business Website: https://www.azharpr.com/Consulting Website: https://www.missambersabri.com/Sign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/Instagram: @theprbar_inc

Hey Lifers, Welcome back to your weekly therapy session! This week we're kicking things off with a bit of an in house debate and it's farshun honey! Look it up!Speaking of fashion, we're unpacking whether you can separate someone's legacy and the art that they've created from who they are as a person. Can you celebrate someone who has made a huge impact on the world despite not agreeing with their controversial views?   Vibes this week:Laura: L'Oreal Paris Paradise Mascara Intense Black here Britt: Great lengths hair extensions here Keeshia: Podcast episode of The Daily - The ballad of deepfake Drake here Then we jump into your questions: -Have a question for all your dog owners out there. How many of you let your dog sleep on your bed? If so, how do you have sex (solo or with a partner)? Is it a bit of a mood killer having to stop, lock your dog outside, listen to it cry for being locked out, do your thing then let it back in the bed? -Would you date someone with the same name as your sibling or dad? I previously dated a guy with the same name as my brother. I met a guy out on the weekend and we had the most amazing time together but I don't think I can take it further simply because he has the same name as my dad... Is this robbing myself of my time with someone who could be a potential partner or is it too weird?  -I am 19 years of age and I currently work in childcare full time. My workplace is all females, who are majority mums. I work in the same room as this 37 year old who acts like she's in high school. She gossips, bags and talks shit about other workers and loves to be overly overpowering in the workplace. Me being the overthinking person I am, I'm constantly worried she's talking shit and it's affecting my confidence in my ability at work. I feel so much toxicity in my workplace but I can't financially take the risk and leave. What should I do? If you have a question you'd like us to unpack, send it to us on Instagram Join the Facebook group Follow us on TiktokAnd tell your mum, tell your dad, tell your dog, tell your friend and share the love because we love love! xx  See omnystudio.com/listener for privacy information.

Hey lifers! Welcome to your little therapy session where we unpack some dilemmas going on in your life. First up, there's a woman who has cheated her way to the podium and it's just so funny, we must discuss!Vibes for the week:Laura: Matty J's new podcast that you can listen to hereBritt: Netflix mini series "American Manhunt: The Boston Marathon BombingThen we jump into your questions: At what point does thinking about an ex go from curious, where you look at their social media etc to see what they've been up to, to unhealthy? Is it weird to cut your toenails in the shower? My partner and I argue about this all the time! He likes to cut his toenails in the shower so the clippings go down the drain. I get a massive 'ick' from this and would much rather he cut them straight into the bin! One-on-one dinners with my long-term boyfriend are awkward. We spend a lot of our time together, so when it comes to a sit down, across from each other, I find that at times we have nothing to talk about! Does anyone else feel this way? If you have a question you'd like us to unpack, send it to us on Instagram Join the Facebook group Follow us on TiktokAnd tell your mum, tell your dad, tell your dog, tell your friend and share the love because we love love! xxSee omnystudio.com/listener for privacy information.

Hey Lifers! First up today, it's Laura's weekend from hell, and to top it all off she's been deeply offended by her own offspring.  We then asked you what's the most awkward thing you've said during sex and it turns out we all need a class in 'sexy-talk'. Then we are joined by the hilarious Joanne McNally! Joanne is an Irish stand up comedian and the host of podcast juggernaut 'My Therapist Ghosted me.' In this episode we have a very unfiltered chat (Joanne wouldn't have it any other way) about what led her to comedy, being adopted, her non-existent pelvic floor and wild dating past. We also take a bit of a deep dive behind the scenes of how our personal lives shifted after starting podcasts and everything becoming public content. If you'd like to check out Joanne's touring schedule, see more here! https://www.joannemcnally.com/ Are you a Lifer? Join us!  Follow us on Instagram  Join the Facebook group Follow us on TiktokAnd tell your mum, tell your dad, tell your dog, tell your friend and share the love because we love love! xxSee omnystudio.com/listener for privacy information.

Hey lifers,Ever wanted to be frightened to death to a proposal? Neither! But this guy thought it was the perfect, romantic plan!Vibes and unsubscribes for this week:Laura vibe- Country Road bike shortsBritt Unsubscribe - CoachellaThen we jump into your deep, dark and dirty questions:1. My boyfriend and I have been together for 3 years. However, I often think about the time I slept with his younger brother one drunken night, only 2 weeks before my boyfriend and I started seeing each other. I don't know if my boyfriend knows this happened, I certainly haven't told him and I'm unsure if his younger brother has either. Do I tell my boyfriend about the one time we slept together? I'm not sure how he'd react and if he finds out later down the track… but given he may already know, is the fact neither of us have ever brought it up weird?2. I've been with my partner for 6 years and we have a 12-month-old. Today he had a serious talk with me about being present and my phone usage. He works full time and I'm the primary caregiver. When he gets home, I get to have a break, so I enjoy my time going on tik tok and Instagram. I feel all the mum guilt right now. Am I being a shit mum? How do I approach this?3. There is a girl that I used to be quite good friends with. Not best friends, but close. Her and I had a falling out about a year ago. It resulted in me blocking her on social media because of some really nasty things I found out she had said about me. I've been trying to get pregnant for about a year and a half now. I'm having blood tests and trying to work out why my partner and I can't seem to fall pregnant. Over the weekend, I saw some mutual friends post that this girl I used to be friends with was pregnant. They were at what looked like an early baby shower for her.I am livid. To the point where I understand it's possibly irrational but I can't help how I feel. It is the only thing I have been able to think about. I'm so angry that this person who was horrible to me seems to get to have the one thing I want most in the world. Do you have any advice on how I get over this jealousy? I'm a mess and I don't feel like I can say this to any of my friends because I understand how horrible it is that I am reacting this way. If you have a question you'd like us to answer, send it over to our Instagram DMs. Join the Facebook group Follow us on TiktokAnd tell your mum, tell your dad, tell your dog, tell your friend and share the love because we love love! xxSee omnystudio.com/listener for privacy information.

This week, we are going to talk about newly released albums from Story of the Year and Meet Me @ The Altar. Then we'll discuss some news from the week that includes: Some follow-up updates on the Avril Lavigne and Mod Sun dramaThen there's some old never-before-seen unearthed blink-182 footage that will start being released. We'll also talk about Spotify becoming TikTokAND a specific pop-punk band coming under fire for doing some sexist things (and only fueling the stereotypes of males in the pop-punk scene). Support the showSign-up for our weekly newsletter!https://allpunkedup.com/subscribe Are you a fan of the scene and want to be a guest on the pod? Fill out the form:https://allpunkedup.com/callthepodPlease consider rating and reviewing this podcast. A solid rating can really help us reach more listeners just like you. As always, thanks for listening!

Show Resources Here were the resources we covered in the episode: Jonloomer.com Jon's TikTok Jon's Podcast Jon Loomer on LinkedIn NEW LinkedIn Learning course about LinkedIn Ads by AJ Wilcox Youtube Channel Contact us at Podcast@B2Linked.com with ideas for what you'd like AJ to cover. A great no-cost way to support us: Rate/Review!   Show Transcript Today we're diving heavily into Facebook Ads. Have I gone crazy? No, but I have Jon Loomer, and that's 1000 times better on this week's episode of the LinkedIn Ads Show. Welcome to the LinkedIn Ads Show. Here's your host, AJ Wilcox. Hey there LinkedIn Ads fanatics! Very early days when I was starting B2Linked, I came across Jon Loomer, who was the first Facebook Aads expert that I ever found. He provided the model and inspiration around a lot of what I built B2Linked into. Since then, he's built a veritable empire. Podcast, coaching, courses, joint venture partnerships, and he did it all with a focus on being able to spend time with his family. If it feels like I'm fanboying a little bit, it's definitely because I am. I've talked to a lot of you listeners who are also responsible for Facebook Ads. And so I invited John on the show. Generally, whatever we see as being successful in Facebook Ads eventually makes its way into LinkedIn Ads within about fourish years, so I thought the info he shares could be precious for us. He also shares strategies on how we can combine efforts between LinkedIn and Facebook, as well as shares valuable info for us on TikTok Ads. I'm very pleased to share this interview with you with Jon Loomer. Let's hit it. AJ Wilcox Everyone, I'm so excited to have Jon Loomer here with us. Jon, thanks so much for coming. Jon's a Facebook Ads educator, business owner, and just generally a great guy. Jon, welcome to the show. So excited to have you here. Jon Loomer Oh, man, I'm excited to be here, AJ. Thanks so much. AJ Wilcox Oh, you bet. Let's start right into the questions because I know we're gonna have a lot. First, tell me about your story. Tell me where you came from. business wise, I'm really interested in what you've done with your personal brand, how you decided, like, where and how to focus on Facebook Ads in digital marketing, tell us all that stuff. Jon Loomer There's really a long story and not quite as long story. It's difficult not to be long either way. But I've had this this business for 11 years now. And prior to that I had no experience starting a business. I didn't really even consider myself a marketer, even though the last job I was laid off from was VP of strategic marketing. It's a whole other story of like, I didn't think I was even qualified when I applied, but I worked for the NBA originally back 2005-2008. And that's a whole other episode, we could talk about that probably because there's a lot of fun stories from that. I mean, I oversaw fantasy games, which is the most ridiculous job ever. It was the greatest. But we lived in New Jersey, we had to move from Colorado to New Jersey. So I did make some concessions with my wife, they're like, okay, this will be a temporary thing. Back then you couldn't really work remotely. And I begged and begged and begged. And then that was it. So after that I was laid off a couple of times. Lots of nice things about the NBA job, one of the things was I was exposed to Facebook for the first time in 2007. That's when there are 50 million people on the platform, they were just opening it up to the older folks. So anyone who was in high school and college. We partnered with Facebook to create an app before you could create your own app. And that was a first admin of the official NBA Facebook group before there were pages. That's just how long ago that was. But I fell in love with the platform at the time. As a kid I moved around a lot, so to be able to reconnect with people that I thought I would never see hear from again was like so amazing. But I was also using it from a business perspective very, very early. I got laid off for a second time in 2011. One thing I knew was I couldn't move my family again, because we just went through that whole madness. I was also very spoiled in terms of the jobs I had just had. It's funny because I think everyone should do something that they do not enjoy as well. So I was an insurance underwriter for five years prior to the NBA job, and it provided some really good perspective. If you're an underwriter, I'm sure you love it. It's great. I didn't enjoy it. But that's part of why I got into the whole fantasy game stuff in the first place. And why ended up working for the NBA. Anyway. So the experience I had though, specifically around Facebook was really important. I started using that when I was at American Cancer Society after the NBA job. So once I was laid off, okay, one of the first things I did was I started a website. And again, one of the tools I kind of learned at really American Cancer Society during that time, was to create a WordPress website. And I just started writing because I had nothing better to do besides look for jobs, and I use the website basically as a way to show what I could do with the stuff I knew, hoping it would help me find a job. And every once in a while something would really hit and the topics were kind of broad, but they're all social media-ish. Eventually social media marketing specific and then probably six months after that started, I started to see the Facebook marketing is where I needed to focus. When that's really started to take off consistently, and I started to run ads. Now I had no money because we were just bleeding through cash at this point, bleed through savings because I didn't have a job. I was making a little bit of money from like affiliate marketing, and like ads on the site stuff because I started to get some traffic and that started to improve. But I started to run ads, and even in the very beginning, I was running like $1 a day and back then you can make an impact at $1 a day. And my main goal back then was just like building my audience, too. So as I was running ads, you know, that gave me something to write about. So I started reading more and more about Facebook Ads and start getting more confident. And power editor was the big thing for if you want it to be advanced, but no one knew how it worked. It was really complicated and buggy and confusing, which is perfect if you want to get attention for something. So I started writing about that. And my first course was on Power Editor. And that just exploded since 2012ish that I've focused almost entirely on Facebook advertising. That's been my niche. But again, I no background is starting a business, I didn't even realize I was a marketer until I applied for that VP of strategic marketing job. And it's been quite a journey, because with over 11 years, there's a lot of ups and downs and everything in between. AJ Wilcox But I have to tell you, the first exposure I had to you was I was using Power Editor. I came from the world of Google AdWords, Google Ads now. And I love the Google Ads Editor functionality of using spreadsheets to upload things. Of course, Power Editor was the first thing I jumped into when I got into Facebook. And I went and read a bunch of your stuff. So anyway, thank you many, many years ago for helping me through the Power Editor stuff. It was a cool first focus. So focusing on more of the recent, what are some of the most exciting developments in Facebook Ads? Jon Loomer Well, first of all, it's become a much bigger challenge, right? So you have the good old days when, if you're advertising, you were one of the few. And if you knew what you're doing, you're one of the exclusive group. And you could have a ton of success for not a lot of money. And then more and more advertisers joined in, and it got more and more expensive just to reach people. And I think the biggest change, though, over the last couple of years was iOS 14 opt outs and everything that happened there. And the result of that was more than anything drop in conversion results. So whether or not your advertising actually was less less effective. What's funny is it may have been fine. But Facebook was not connecting conversions to your ads, which clients really want to see, typically. They're not gonna say, oh, yeah, we trust that that was actually working. It's funny because it went from the complaint that Facebook's Ad reporting was inflated to now there's a scramble, like, I gotta find these conversions and get credit for these conversions. Where are they? So that was just a really difficult, you know, year and a half or so. But the biggest developments over the last, you know, month or two months in it, not everybody has these things yet, but Facebook is starting to bring some of these things back. And so one of the biggest things is, and I still contend that opt outs, end of the day probably didn't really impact our results much. I think the biggest impact was losing 28 Day click attribution. So that's where, you know, a lot of people would claim that the reporting was inflated, because it's like, oh, well, why is it I get credit for this. If someone clicked on an ad and then converted 28 days later, right? Sure, you can make the argument that one day click is more relevant than 28 Day click, but the truth is, they still originally clicked on your ad and then ended up converting so getting that credit was good, especially if you had a more expensive product, anything that took more of a commitment. And it's not just that oh yet, that's a nice shirt, I'm gonna buy that losing 28 Day click and going just a seven day click one day view hurt a lot of advertisers and brands because they lost that reporting that is coming back. Now it's not the default reporting. So that's still seven day click one day view. But if you have this, you would cut the go into your columns drop down. And there's an option to compare attribution, which is another thing that went away since the iOS and then came back, which is really important for other reasons too. You can then add columns to your report to break down your conversions that are within one day view, one day click, seven day click, and now on 28 day click. It's really interesting because even though your default reporting may show you've got 20 conversions, if you add those columns, you may see another three or five conversions to happen outside of that seven day click attribution window. And that's really helpful with showing Yes, I made an impact that completely changed the perspective of your advertising. Those two things that compare attribution, 28 day click attribution being available, and also the ability to break down conversions by things like placement, and geography was something that went away with iOS. That's coming back as well. AJ Wilcox Wow. So what do you think the overall impact from the iOS 14 update is going to be for Facebook? It sounds like they had to get rid of some things. And then now they're bringing them back. Do you see we just have less data? Is it coming back in full force? Jon Loomer I only have theories on this, because I haven't heard anything official from Facebook. But it seems to me first of all, they got rid of those things out of abundance of caution. Yeah. Because because they were caught flat footed. This is one of the few times they were not in control, they were reacting to something that Apple was forcing them to do. And I don't think they knew what the full impact of it would be. Because reality is like looking back, I don't really understand why they got rid of those things. Let's just say that any of the iOS opt out conversion data, if that became less reliable, fine. But not all conversions happen on an iOS device, and maybe the people opted in. So the point is, like, they threw away all this stuff, just because of iOS. Because yeah, I get it that if you opt out of tracking, anything beyond seven day click is probably not reliable for those people, right. So we throw away all those conversions that came from Android device, that came from desktop, you know, like, that just doesn't even make sense. So even if that's incomplete data now, I think that's data that advertisers would be very happy to have it back. So yeah, I think they probably overreacted. I don't know the full background of why did it. But I know that things like modeling improved, because originally, when the changes were made, it was just seven day click attribution, or seven day click optimization, by default, they got rid of even the view through, which was big. And then eventually even they said, the modeling improves, they change the seven day click one day view, My bet is part of this just has to do with the modeling improving, that they brought it back, because the question has to be asked, right? It's like, the issues facing advertisers, for the future aren't just about iOS. It's about you know, browsers, it's about other devices. It's about any of these companies deciding we're going to prevent you from tracking going forward, they could decide to do that. So why would Facebook put in the effort of bringing these things back, unless they were confident that they'd be able to continue to go that direction? So my bet is because of the modeling, or whatever it is, they've got to make that data reliable. We're heading in that direction. And maybe this is just a guess no one's ever said this. But maybe 28 Day click one day view optimization is coming back. I mean, it would only make sense if they've got that data, and they're gonna show it to us, right? I think that would be pretty awesome. AJ Wilcox When they've had enough time now to check their models, they can check their models against reality and fine tune them. I think, once they have high confidence, they bring them back, and then adjust the optimizations for them. That makes perfect sense. Jon Loomer Right. So it's getting better, it's getting better. AJ Wilcox What about modelled conversions?Does Facebook do this? I know Google did eight years ago or something where they had the standard conversions column be one that was based off of models, and it wasn't the actual conversions that occurred. People had a little uproar about that, then I think it's still available. But I've been honestly, I've been out of Google Ads for a long time. Does Facebook have that same sort of thing? Like, do they have a modeled conversion? Do they try to push it on advertisers? Or is it very much like it does the conversion pixel and conversion API kind of rule there? Jon Loomer The data includes model conversions. So there's not broken out, there's indication when metrics are in exact, based on modeling based on, you know, having other factors contributing. But beyond that, I think the closest that that Facebook attribution tool that used to allow for different modeling and different windows, they got rid of that. Again, went away with all the iOS stuff, I assume, because became less confident in that type of data. But I don't recall there ever really been an uproar over that maybe we were about to create that AJ. AJ Wilcox And I know LinkedIn has talked about modeling conversion data. If their conversion data becomes less accurate. I would be personally offended if I ever reported to a client Oh, you got seven conversions and then they looked in there CRM and said we only see three here, like, what are you talking about? I look like a liar, like model of conversions is feels like an affront to me it feels dishonest to report to a client. Jon Loomer Understood. Just generally, that's a battle for advertisers overall like getting data to match up. And oftentimes it's a misunderstanding of the data, or they've set up the pixel wrong or something. I don't think that typically the issue is actually with modelled data that it's off. We could go down a whole rabbit hole on this, but like, for example, you could have a results column for conversions, right. And you're optimizing for conversion promoting the sale of a specific product. Facebook reports 200 conversions, you're showing 100 sales of that product. The reality is those conversions include other conversions too that happen while they're on your site during that time. And if you hover over there, you can actually see the breakdown of all those conversions. But things like that create confusion. It goes years back that why does this not match up to Google Analytics? And the reality is Facebook has data too that Google Analytics does not, like views through especially like Google is never going to get the views through stuff. Obviously, if Facebook says you've got 10 purchases, and on the back end, you know that you've only sold eight. And you're not talking about oh, what has came from Facebook or not? Because that's a whole other story, too, is like you can't rely on data that says referred from Facebook. But if you know, eight total sales compared to 10, report it, that's a problem. Usually, though, where I start with that is less blaming it on Facebook and did we set this up? I'd ook at that first? AJ Wilcox Yeah, that makes a lot of sense. All right, well spend some time there. But boy, I just don't like the idea of modeled conversions. Like, show me exactly what I actually had don't predict what I should have had given. Obviously, the majority of our listeners are in B2B. I'm really curious, like, what are some of the most effective things in B2B advertising on Facebook, especially now, Jon Loomer It really depends on that service that you're offering. But more than anything, whether it's advertising or not, video. You know, having some sort of video strategy to raise awareness for your brand, raise authority, whatever it is that you need to build for that B2B relationship, depending on what kind of product you have for them. We can't just rely on the links these days, and then clicking on those links and go into your website. And this has been a big adjustment for me too, because for the longest time, I am a data guy. I'm a stats guy. And like, I know that business happens on my website, and my website, my email list are central to everything working. So I've long contended that, like, I can promote blog posts, that's fine, right? I can track that goes to my website, even though that doesn't sell anything I can then see okay, what do people do on my website, once they've been referred on blog posts, the problem becomes like getting marketers, I think this is definitely the case for B2B too. To using video is like you don't always have something to sell, you shouldn't always be selling something with video. And you shouldn't always have a link to go to your website. And that sounds crazy. And I know, to some old school marketers, because I was that guy, probably just a few months ago said, Why would you do that? First of all, it's playing the game. I've never been big on playing the game. But I haven't played the game and so long and my business suffered from it. So fewer and fewer people were seeing in a news feed because I was not using video. Now suddenly, I'm using video. And once you know it, everybody, I'm getting so many comments every day. Jon, I haven't seen you in years. Where have you been? You know, so video with the right frame of mind when you create these like creating video for value, to provide value and be seen as someone you should go to or a brand you should go to for assistance, because that's often the B2B relationship, right? Where you may not need them at that moment. But they're seen as an authority, and you trust them and you consume their content once you need them, you will go to them. And that's kind of the importance of video. AJ Wilcox So what do you think the reason for this is? Do you feel like Facebook has gone all in, like doubling down on promoting the video inventory? Or do you feel like users consume it more? And so Facebook feeds it more to their users? What do you see driving this trend? Jon Loomer This has long been the question on Facebook, because we can go back to other formats as well. Like when we talked about the algorithm and you know what benefits and what doesn't? Is it Facebook, favoring a certain format because people are engaging with it more, or people engaging with it more because the algorithm is favoring it, showing them that content? I think it's a combination of those things. But obviously, it's it'd be foolish to push video if people didn't want to see video. You know, the funny thing, I'm going to go on a tangent here just for a second. Remember the days when an auto play video came out? And the uproar, like, how do I turn this off? This is gonna be a huge failure. What is Facebook doing? That's pretty much every app right now is autoplay video. So point being that was pushed, was it because Facebook knew it would be successful? Because man, there was a lot of negative pushback to that. My bet is though they saw regardless of what people said, how they consumed it, that's often like as a marketer, I think that's an important lesson, generally. I don't listen to polls, when they ask what apps do you use the most? Facebook or not? And then oh, look, that this group of people is no longer using Facebook, they're abandoning and Facebook. And then you look at data and it shows something completely different. So anyway, I think this is kind of an example of that. But anyway, I do think there's something to video being so incredibly engaging. I mean, like Facebook is also reacting to TikTok, obviously. Instagram, they kind of went that direction, first with Instagram, trying to mimic TikTok. And now we're carrying that those rules over to Facebook as well, I can tell you firsthand, if you're just promoting links, if you're just sharing links, you're not gonna get the distribution that other companies other brands get from using video. And again, I understand you want to drive traffic to your websites or like, if that's the only metric you're looking at is traffic, then you might not see the benefit of this. But if you're playing the long game on this, if you want to create a connection with your potential customer, Video is just as the way to go right now. AJ Wilcox Oh, I love this. I've seen something similar on LinkedIn, where if you would have asked me a year ago about LinkedIn's, video ads, I would have told you avoid them, they are on average, about 20% more expensive per click than single image ads. Just don't do it, like people don't go to LinkedIn to be entertained, so they're not gonna stick around for your video. But in just the last six months, we've seen some video ads now starting to outperform a single image. And that doesn't tell me that LinkedIn changed their algorithm or anything like that. It tells me that user behavior is changing. People are actually coming back to LinkedIn to spend time and consume rather than just come because they had a connection request, check it, answer a message or two. Jon Loomer Yeah, and I think it's challenging. And it's not that you can't drive traffic with video. It's just always gonna be a secondary thing, especially at TikTok, I mean, anyone who's used TikTok clicks to a website from the TiKTok app, or it's such a roundabout thing. Like if you put a link in there, in like comments or anything, it's not even clickable. So they always say, oh, click the link in my profile kind of thing. That's like, the most roundabout way, because they want to keep you on the app. So like, as marketers, I understand that that's like, you have this block that says, this is wrong? Why would we want to do that? But I have some stories here. So I've been doing this for a couple of months. And beyond just having people say, oh, John, I haven't seen you my newsfeed forever, you helped me back in 2014, which makes me feel old. But at the same time, beyond seeing that a lot, all of a sudden, I had one on ones, two one on ones on Monday and Tuesday, but all four of them told me that they were there, because they started seeing my videos. And there are people who signed up for my membership, same thing, and I started telling the stories, like, yes, I am here because of those videos. I was not able to connect that in any way, with metrics, anything to show me that that was the truth. My traffic's not even like, crazy, like anything spiked or anything because of this. It's just because of that connection, that emotional connection you can create. But these people are human, I trust this person. It's not even like there's a specific video or anything that you can point to. It's like, it's the collection of the effort that led to it. And as you can see, it's kind of changed my business. And I just want to screen it so people understand it. AJ Wilcox And that's so funny for data guys like you and I because if you look in your analytics platforms, you're not going to see this. And so totally difficult to say because I think we expect sequence, we expect a funnel to show us that something's working. And in your case, like you've shared with us very specifically like the end of the funnel grew, and you see nothing in between to tell you that it's working. That's pretty crazy. Jon Loomer And it has to be the word of mouth. It has to be the people who tell me that if they don't tell me that, I'm just guessing. I have no idea if that actually contributed. So that's the hard part about what we do. AJ Wilcox Yeah, it's true. What we started doing we started asking in a free form field in Our forms when people apply, how did you hear about us? And of course, we're capturing UTM parameters. So we know what platform sent them. But it's really interesting to compare when someone says, Oh, I saw you on YouTube, but their link came from a LinkedIn Ad. And we're like, going, okay, like we're seeing where other platforms are contributing kind of cool. Alright, so I'm imagining the majority of our listeners there are responsible for LinkedIn, obviously, like, why would you listen to LinkedIn Ads Show if you weren't responsible for LinkedIn, but you're probably also responsible for Facebook as well? What would you suggest to advertisers who are responsible for both LinkedIn and Facebook? How do you make the platforms be synergistic, add to each other, work together in harmony? Like, do you have any tips, tricks, strategies? Jon Loomer I think in all cases, every platform has strength. And every platform has its weakness. I think the biggest weakness for Facebook, especially B2B is sorting out your targeting audience. Particularly if you're not optimizing for a purchase or conversion at the time, if you're like, if you're trying to build awareness about your brand, you're going to be reaching all kinds of people in every field whatsoever, like, you could try using their interest targeting and whatnot, especially if you're optimizing for something like engagement, video views, traffic, anything like that, it's usually a mess. Whereas LinkedIn, you can use that specifically to reach people, especially in the B2B situation, who are there for business. Right? So whether it's by their job title or their industry, I think I would consider and look, I'm not a big LinkedIn Ads guy, but I will consider you can correct me on this, that from an awareness perspective, reaching the right people has to be much easier on LinkedIn, than on Facebook for that B2B situation. Right. And then if you're able to drive them to your website at some point, with something, that's where Facebook becomes a little bit better. Piggybacking off of LinkedIn, like off using the comparison with with Google Ads, right? For whatever reason, Facebook's never come up with a reliable search ad, they've experimented a couple of times with different types of search ads. But if you are a business that is only needed when someone needs you, alright, so I don't know why I was using the plumber, but like a plumber. You're not going to follow a plumber on social media, right? And just blanketly targeting everybody. I mean, you can build your brand, but you're probably spent a ton of money just telling people, you're a plumber. So those types of ads on Facebook are difficult. Whereas on Google, you can attract people who are looking for that solution. And then on Facebook, you can remarket to those people who were driven by the Google Ad. So Facebook is ideal, first of all, for Ecom, I would say. So if you're selling product, and you've got a category of product that Facebook knows well, you can optimize for that and do great going broad what not, you don't even really need to actually just put out a blog post on it. That's really where Facebook thrives. And the remarketing, good as well. But the weaknesses in Facebook would be, especially in a B2B situation, attracting the right people at the surface level, top of the funnel, but also the whole reach people before they need you situation. AJ Wilcox I love that. We talked about in our news section a couple episodes ago about how Facebook released the newer B2B targeting and there's five segments. It's interesting, because when I'm used to going into LinkedIn and typing, here are the job titles I want to target, for instance, Facebook used to offer that then took it away. Now we have like, oh, here's this one segment that is we think this is business decision. This is everyone probably manager and above whose job is anything from accounting to sales? It's kind of interesting that they would put it into buckets. Do you see Facebook doing much more? Is this just a foray into it? And then they'll give us more specific targeting later? Jon Loomer It's funny, you mentioned that example. Because it's one of those things was like, oh, yeah, they did this. And I completely forgot. I don't see it as being very valuable. And maybe it is valuable to some of the people who have used it, I've seen value in it. But it's also kind of going against the direction Facebook's heading with targeting. And that direction is like, just go broad. And let the algorithm work. So unless you have something specific, like I need to reach people with this certain job title, a lot of that kind of broad business decision maker stuff, I don't know how effective that's really going to be. Yeah, if someone's had crazy success with it, feel free to correct me on that. AJ Wilcox Cool. Well, I'm excited to try it out. We're certainly exploring anything. I love LinkedIn Ads, but not because the platform is something magic. It's because of access to the right audience. So If there's any other platform out there, that's going to give me control over B2B. I'm going to adopt it, I'm going to accept it. AJ Wilcox So here's a quick sponsor break, and then we'll dive into advanced Facebook Ads strategy, as well as the new hotness of TikTok. The LinkedIn Ads Show is proudly brought to you by B2Linked.com, the LinkedIn Ads experts. AJ Wilcox If you're a B2B company and care about getting more sales opportunities with your ideal prospects, then chances are LinkedIn Ads are for you. But the platform isn't easy to use, and can be painfully expensive on the front end. At B2Linked, we've cracked the code to maximizing ROI, while minimizing costs. Our methodology includes building and executing LinkedIn Ad strategies, customized to your unique needs, and tailored to the way B2B consumers buy today. Over the last 11 years, we've worked with some of the largest LinkedIn advertisers in the world, we've spent over $150 million on the platform, and we're official LinkedIn partners. If you want to generate more sales opportunities with your ideal prospects, book a discovery call today at B2Linked.com/apply. We'd absolutely love the chance to get to work with you. All right, let's jump back into the interview with Jon Loomer. AJ Wilcox Alright, so I've got to ask, are there any no brainer things that we should be doing with Facebook Ads? Obviously, the platform changes a lot and is constantly adding new stuff. Is there anything no brainer that we might have missed? Jon Loomer I feel like we've talked about the latest developments. For me like the biggest thing, if you've got 28 Day click, you have to dig in search and find it and uncover it. And that's a no brainer, like, show me that more conversions happen, that's really important. The other thing is, if you're running an ad for purchases, I strongly advise that you experiment with going completely broad. Which sounds crazy, I am someone who for years, I just loved a micro targeting. Like target the most relevant people, it could be the smallest audiences, people are most engaged with my stuff. And it's not that you shouldn't ever do that anymore. But I think what we've seen is Facebook's really, really good when it comes to sales. We kind of mentioned that before the algorithm doing things in real time that you can't, or it takes too long to do, to figure it out, and you're going to waste money. So not even bothering with lookalike audiences and interests just going completely broad for Ecom. And when you're when you're selling a product, beyond that, like Facebook ads, I think any advertising platform is so much of an experimental thing, right? I have never had to tell you always do this, this is one thing, because it's it always works. Should you use broad targeting? Should you use narrow? Should you use these certain optimizations? It all depends. So many factors impact the success or lack thereof of your ads. The fact that I'm even telling you consider broad targeting is because I've eventually gotten over my objections to it. Unless you try things you'll never know what actually does, it doesn't work. So I would experiment like crazy if you can. AJ Wilcox I'm with you. I think that would be really uncomfortable for me if LinkedIn ever said just go all broad, we'll find your right people be. It would be really hard for me to trust. I would also wonder like, what is the learning period? Like how long do I give a test before I give up and go? Nope, it had its chance. I mean, I pulled my budget back? Jon Loomer Well, so a couple things with the concept of broad targeting, and then the learning, right? So the truth is that no matter what we do right now, that's the direction Facebook's going. Because if you target an interest, a group of interests, and you're optimizing for any type of conversion, advantage detailed targeting is automatically turned on. That's their expansion product for detailed targeting. So that gives Facebook the ability to go as broad as they want to go beyond what you said you wanted to target to get you the results that they think they can get you. So same thing with look alike audiences, advantage look alike audiences, which is look like expansion, is automatically on for conversions. So if you say, oh, I only target this 1%, they can go to 10% if they want to get you more conversions. So I don't know if everybody knows that. That's the direction it's going anyway. But in terms of the learning period, that's also where we should be careful because that first seven days is Facebook's learning phase. And that's when you'll even see in that delivery column that learning your results are going to be less stable during that time. Additionally, I would be wary of making any changes or drastic changes like stopping anything based on the most recent three days, especially if you've got a lot of people in your audience who are on iOS devices, because there can be a delay in some of that reporting for privacy reasons. So you can't connect the dots or Facebook can't, I don't even know who abuses this so why this is necessary? That reporting can be delayed, which is also why we go back and look at reporting, like, wow, that went up, how'd that change, it's because of that delayed reporting. So don't make any drastic decisions within the most recent three days. But also, if you can let it get through the learning phase. So that's where the algorithm is learning about what works and what doesn't work and trying to get you the best results, the most efficient results. Once you get through the learning phase, that's pretty much when, okay, this is the best rate you're gonna get probably it might fluctuate a little bit over time. But if it's still not working, once you get through the learning phase, yeah, shut it off. AJ Wilcox Okay. So seven day learning phase, if you turn something on, like ultra broad targeting, I have seen some ads reach saturation, before seven days. What do you do about that? Like, if you want to make sure you have seven days, but your ads are reaching high frequency in that time, which would normally tell me to trigger a refresh? How do you balance that? Jon Loomer So it's all about what is my cost per desired action? Right? So audience saturation is something that I don't think most people even realize how to access that data. So you'd select your ad set and on the right hand, part of ads manager, there's an icon, it's like a magnifying glass, the Inspect tool. You click on that, and within there, there's a bunch of charts and graphs, and one of them is for audience saturation. And there are four different metrics related to audience saturation. So I'm going to remember all unfortunately. One is frequency, one is reach, one of them is first time impression ratio. And there's one more. So basically, you can compare it to your cost per conversion. So essentially, yeah, you might see that the frequency is going up, the reach is flattening out. The first time impression ratio went from up top to way down at the bottom. You might see all those things. But if that is not coinciding with an increase in cost per conversion, then who cares? Right? If those two things are connected, that's when you make that decision. So that's why you know, when people often ask, you know, what's that saturation rate or that frequency when you shut it off? That misses the point, if you're getting good results? Who cares what that is? AJ Wilcox Yeah. And it's at the point that you see those results stop that you go and measure that up with against saturation. That makes perfect sense. So since Facebook is kind of old news, Now, tell me what you think might be the most interesting right now in the world of digital marketing? Jon Loomer Oh, well, I'm suddenly dipping into TikTok. So not just from a organic point of view, but I'm using it for advertising as well. So if you've run any Facebook ads before, the first thing you'll notice if you've ever jumped into Tiktok Ads is it looks exactly like Facebook Ads. I haven't heard this specifically mentioned, but I'd be shocked if it's not true that TikTok's engineering team is made up of former Facebook engineers. I'm sure they are. Yeah, because not only is it just set up the same, it's called TikTok Ads manager. Like any of the terminology you're used to is all used there. Custom audiences and look alike audiences and breakdowns and they just came out with an audience Insights tool that is just like the old Facebook audience insights tool, which was really valuable before they scrapped it because of privacy concerns. But everything just works the same. Now, obviously, the platform and the format's different. So your results and kind of your overall strategy could be different. But that's the biggest thing for me is like jumping into that it kind of opened up a new world of wow, I feel really comfortable here. Our marketing world is that's just scratching the surface of like, the kind of as we're talking, you need to get involved in short form video in some way. If you're not comfortable with TikTok, that's fine. The nice thing and really the primary reason I got into TikTok, even though I like laughed about it in a joke probably three months ago, was if it was a unique format that you couldn't apply anywhere else, I'd probably never would have gotten into it. But you could take that and take that same file. Like you probably don't want to take the TikTok version with a TikTok watermark. I mean, I do all my recording and editing off of TikTok, which may or may not be the wrong way to go. But by doing that I can upload to TikTokand add TikTok music. Again, upload two reels and add reels music on Facebook and Instagram. I can upload to YouTube shorts and then you've probably know this, I've created a square version, I just throw it on a square Canvas for LinkedIn. And so the benefit of that is like, you know, even if your TikTok efforts are flat or just not leading to huge results, it's like you've got all these other platforms you can apply that to. And this isn't just like a matter of cross posting, because the way I kind of manage each of those is different. Like ever seen any of my LinkedIn videos, like I provide a lot of long form thoughts, in addition to the video that I wouldn't provide those other places. It's led to all these people on Facebook and Instagram ike I didn't really didn't use Instagram before doing this. I use it as a placement to reach people with my Facebook Ads. And that was about it. It took me a long time to even get into sharing photos. Like, I just didn't even want to do that. And again, that kind of goes back to the whole my objections to photo sharing, I need to drive people to my website, which is why I wouldn't even use Instagram. But anyway, applying that to these different platforms. And then all of a sudden, you can get that aggregate lift, which I think I'm seeing right now. I mean, that's the biggest change right now in marketing is, if you're not getting involved in this, I worry for you. I think it's important. AJ Wilcox That's good advice. By the way, LinkedIn now accepts a native square video for their posts. So you may use the same canvases you're already using for others. Jon Loomer So if I use the nine by 16, what will happen? AJ Wilcox Is it vertical? Jon Loomer So I'm using the vertical, I use that for TikTok and reels and shorts. I throw it on a square canvas, I don't have to change the video in any way and I don't have to crop anything out or anything. So then I have my colors or whatever in the background and the sides. So then it's square. I don't think that uploading the tall works on LinkedIn does it? AJ Wilcox So it does now in the ad platform, I just don't know about organically. Okay. All right. What's interesting is they tell us that if we upload vertical video, it will serve but it will only serve to mobile devices. But that's one of the only controls we have for what devices LinkedIn Ads show up on. I sure would like it the other way around, I'd love to be able to say this format only shows on desktop, but whatever. Yeah, I don't know about organic. We've had some questions about that and I haven't had a chance to test it out. Maybe test it out and let us know, Jon Loomer When I started doing this was square is the ideal on LinkedIn for organic, which is why I did it. And I tried to do in a way that's not going to create a bunch of extra work by just okay, I've got this created video with all the captioning on it, just throw it on a square canvas. And it looks I think, fine. As opposed to trying to recreate the square dimensions, AJ Wilcox We do find over and over that square outperforms every other format for both image and video. So yeah, cool. I think you're on the right path. What are some of the things that marketers should be using TikTok for? Jon Loomer First of all, in your brand, right, so and what your goals are, at minimum, t's just about creating connection with a potential customer, right. So if you have a service, where you are an expert is supposed to be an expert in where they can hire you to do something, you should be mostly about educating them on that thing. And I know for years, the argument against doing something like that was like, oh, but then they'll just do it themselves. I think it's the complete opposite of that, like, yes, they might take bits and pieces of that. But eventually, they need an expert. And because you establish that expertise over and over and over and over again, they'll go to you when they need that help to hire you or recommend you or whatever it be. So I think if you're a service, just sharing your expertise on a regular basis, no strings attached. Like, again, I know this is an obstacle for a lot of brands of constantly pushing selling this this product product product, I would avoid that as much as you can, or you still get mostly ignored. So there's that. But you can also do things like you know, product specific how people use your product. If you're like more of a like a retail, or then it's less about establishing any kind of expertise, it could be more lifestyle, how people are using it, just fun, entertaining videos related to your product. There's just a lot of different angles you can take. The ultimate bottom line though, is you can't be 100% buy my stuff. It's gonna stand out in a bad way. You gotta be thinking, first of all, how do I grab their attention? How do I provide value? How do I you know, make their thumb stop? That's the goal. AJ Wilcox Oh, that's perfect.What about for B2B? Have you found anyone who's done a good job in B2B on TikTok? Any tips for us who are in B2B? Jon Loomer So the stuff I've been following, unfortunately, I can't even think of names. They're just like faces that show up in that tic tac feed. But a lot of that stuff that I follow is B2B. It's people who are experts in a field and I apply a lot of what I learned there to what I do, it's just a lot of educating. So this is how you do something in this field, and this my expertise, and do it quickly. Right. That's the other difficult adjustment for me and I'm sure a lot of old school marketers is like, get to the freaking point, fast. So not only get their attention, but also get to the point fast, they're ready to move that next video. So you've got to provide some value, solve a problem. So think about what are the problems that your target audience have focused on something very specific, wrap that up in a minute or less, I mean, it could be 10 seconds. There could be something so specific that you can get out in 10 seconds. And man, I wish I could give you some specific names. There's several of them who are just really good at the how to. So it's list the top three things you should be doing blah, blah, blah, or why this one thing is so important. It's those types of things. But I encourage anyone who's on TikTok or reels, start following people based on these keywords, engage with the stuff that you like, oh, that's really useful, follow them. And you will start seeing your feed catered to that. There's this there for you section of TikTok, for example, we're constantly seeing more B2B type of content there that I find really useful and t's based on my own engagement. AJ Wilcox Very cool, great tips. Thanks for sharing that. What about you, either professionally, or personally? Or both? What are you most excited about right now? Jon Loomer Man, I tell you, this is a different part of my life. So personally, I have three sons, my business I built around being able to spend as much time with them as possible. And we shared a common love for baseball. So everything I've done really over the first 10, 11 years is about making sure, first of all that I had a business I had an income, I also had freedom of time to dedicate to coaching. Well, my two oldest boys are now in college. It's crazy. And my youngest is now in high school. So my coaching days are over, which is probably good timing. Because after a while, when you take that approach of like, I just want to be as free as possible and work less in this industry, you start getting left behind and that it was I think my business needed a reboot. So I'm spending way more time on my business right now. Because I have more free time that used to be taken up with coaching, building the business. And I think that's really why I'm doing all this video right now. I'm so energized in that. I said no to all podcast guest invitations for years. Because that's just one more thing that takes up my time that I didn't have time for. So it's these kinds of things like, you know, building these relationships and having these experiences I'm really excited about. AJ Wilcox I'm so grateful that you accepted this one. This is awesome. Like I will have mentioned in the intro, you've been a huge inspiration to me so thanks so much for coming on. Jon Loomer Thanks so much. AJ Wilcox I'm curious because you've dedicated so much time to coaching in baseball. Yeah, you've got some sons in college. Do you have any future MLB players? Or are they on scholarship? Or have they kind of left it behind? Jon Loomer No. So I feel really lucky for this. I mean, first of all, my oldest, he'll agree with this, the least skilled of the three. He played through varsity, which is no easy feat. 2500 kids in the school to play all the way through senior year. But he had a specific goal, like he's, he's a senior at Texas Tech right now. He's gonna go to med school next year. He's going to be an orthopedic surgeon is what he's planning on. And then my middle son, it's funny because like, he's one we're like, we kind of wanted him to keep playing. Because he's got that ability. I'm not gonna go MLB be or anything. But he's got that ability to play. But actually, it's probably a good thing that he's decided that's it, I'm ready to focus on school. Because that's what they are worried about with these kids, like in this environment that I'm in with baseball, it's so crazy, and so much pressure. It's constantly about getting to that next level. Like when you have that focus, are they prepared for when that's not an option anymore? Like, what are you going to do? And so he's actually planning on doing something in sports, he's looking to go into sports journalism, and he's super busy and active in college and I'm really proud of them. And our youngest son not gonna make any predictions on him. He's still living the dream play baseball in high school, but I think just as a parent, it's just a reminder that there's always something after and to make sure they're ready for that. That baseball sports really, unless, maybe not even unless, you can't make it the number one priority because eventually you're not going to have it. So yeah, that's one of those tough parenting lessons. AJ Wilcox Well, that is nice, because you see Olympians who go and get a gold medal and retire from their sport, and then they have a crash. They have a hard time figuring out what do I do with my life? I'm really glad that the sport takes them so far, but then they're willing to become well rounded and jump into school. I think that's a nod to your parenting that you're probably doing things right. Jon Loomer Really thinking largely my wife, Lisa, too. She's so deeply involved in your school and on top of what are you doing? Are you doing your homework? And whatnot, it's a lot of credit to her. AJ Wilcox Oh, it's fantastic. Shout out to Lisa. Well, John, anything else you want to share with us about anything you're working on? Or anything you feel like it'd be helpful to us as LinkedIn marketers? Jon Loomer No, I think just to stick with a theme, you know, be re to constantly evolve. And whether this is about LinkedIn marketing, or about your brand and your business. I think I have a unique perspective of having been in this was my business for 11 years and was at a very high point. And then I stopped evolving, thinking I could just keep going with these same approaches forever. It'll always work for me. And you have to understand that the way people consume the way people buy, the needs people have, how you do things on what platforms and what for, like, all those things have to constantly be evaluated. There is no new universal, this is always going to work. So be open to change, I think is my best advice for any marketer or any business owner. AJ Wilcox That's fantastic advice. Jonn, thanks again for accepting the invitation to come on here, sharing all this value. Where do you want people to follow you, find you, any of that? Jon Loomer I guess that depends on where you consume content, but jonloomer.com is my home base. So if you still use websites, go there. Otherwise, you can easily find me on TikTok at Jon Loomer Instagram at Jon Loomer. Listen to a podcast now. I mean, The Podcast with Jon Loomer as well. Actually a lot of those episodes these days are repurposed TikTok videos. They're nice, short, quick and to the point. Oh, that's cool. We could have a whole other topic about that too sometime! AJ Wilcox We can and we and we probably awesome. Thanks so much, John. Jon Loomer Awesome. Thanks so much, AJ. AJ Wilcox All right, I've got the episode resources for you coming right up, so stick around. Thank you for listening to the LinkedIn Ads Show. Hungry for more? AJ Wilcox, take it away. AJ Wilcox If you look down in the shownotes, you'll see links to jonloomer.com, his TikTok, his podcast, and the link to follow him on LinkedIn. So definitely check those out. Also, if you or anyone else is looking to learn more about LinkedIn Ads, check out the link in the show notes for the course that I did on LinkedIn Learning all about LinkedIn Ads. It's by far the highest quality and the lowest cost course out there. If this is your first time listening, welcome, we're excited to have you here. Hit that subscribe button. We'd absolutely love to have you around next episode. But if this is not your first time listening, a terrific zero cost way that you can support us is to look down, hit the rate and leave us a review in whatever podcast player you listen on. You probably hear this from a lot of podcasters, but it really makes a big difference to leave us reviews. So please help us get the word out. Also with any questions, suggestions, feedback, corrections, anything you want to give us around the show, email us at podcast@B2Linked.com. And with that being said, we'll see you back here next week. Cheering you on in your LinkedIn ads initiatives.

We're back this week with special guest, Noah Daniels of the Real Hauntings Podcast! For those who don't know, Noah has his own spooky podcast, which I've been a guest on, as well as co-hosted several times. It's a great show with the largest audio library of first count experiences with the paranormal. Noah and I talk about what got him started in podcasting, which opened a deep conversation about figuring out who you are while embracing the unknown.  It's about being the main character in your story. This episode is full of wisdom, perseverance, combating our good ole' friend Imposter Syndrome, and never holding back on your dreams. Oh, and we definitely hear a spooky ghost story or two. ;) Listen to the Real Hauntings Real Ghost Stories wherever you listen to your podcasts.Follow them! @RealHauntingsPodcast on Instagram@RealHauntings on TikTokAnd you know where to find me - connect with me on Insta or TT: @in.betweenpod on Instagram@theinbetweenpodcast on TikTok

Meghan and Melisa move quickly pass pissing off Big Chocolate and discuss:Meghan's fear of butterflies and her potential termite problemStill chatting about carsMelisa starting drama on TikTokand un-relatable expensive Hosted on Acast. See acast.com/privacy for more information.

Leo Long is a travel writer from China and a first timer at TBEX. Hear what he thinks about being here just a few hours into TBEX Europe in Marbella, Spain. In this episode we also talk to Kerwin McKenzie. Kerwin is originally from Jamaica, and is an ex-airline employee who is now a travel content creator, author, and public speaker. He's worked in various capacities at four U.S.-based airlines for 14.5 years, flown 181 airlines, and visited 137 countries/territories (105 UN). Today, he runs Passrider.com for airline employees, Cruisinaltitude.com with information about airline travel, Unfamiliardestinations.com with details about 365 under-visited destinations, and DiscoveringHouston.net, which provides travel information for Houston, Texas. He also cooks Jamaican food at CookingWithkerwin.com. Kerwin has attended 17 TBEX conferences, again here at TBEX Europe he did the first timers' briefing. What is the best way to get the most out of a TBEX conference? We're also talking to Kerwin about Black Travel Alliance, a professional non-profit organization, created in 2020 to encourage, educate, equip and excel black travel professionals in education, media, and corporate positions. You can follow Kerwin on TikTok and on Instagram as @LoyaltyTravels. Also, you can follow TBEX on TikTokand on Instagram. This episode of Travel Matters recorded at TBEX Europe in Marbella, Spain and hosted by TBEX CEO, Rick Calvert and The Radio Vagabond, Palle Bo.

Hello and welcome to our podcast.It's our first episode, so please be gentle.  I'm Jacki and I'll be writing the blogs, creating (some of) the art, doing (some of) the research, and occasionally interrupting the host and guests. Trevor is the host and you'll hear him the most. He keeps the show on track, the guests talking and sprinkles in a bit of his own thoughts here and there. Mickey's our editor extraordinaire. He adds in all the music and jokes and edits outs all our "ums". Sometimes you'll hear him explaining or announcing something. For our very first episode, we welcome Orlando comedian Ken Miller into the studio to talk about his favorite episode of Television: Martin - "The Tooth Will Set You Free"Here's just a little taste of what we talked about:Ken Miller is the host of Real Laughs in OrlandoKen Miller won the Steve Harvey Standup SpotlightUnsolved MysteriesNY UndercoverFox in the 90sIn Living ColorRichard Pryor sketch showDef Comedy JamSleeping with the TV onBob from accountingSexual harassment on MartinTichina Arnold - unsung comedic geniusAC temperaturesMartin's apartmentChilligan's IslandMartin Lawrence impressionsBill CosbyLikeabilityCreepy, but Funny Commercials by  @Vidsbyken on TiktokAnd much much more. We wanna know YOUR favorite episode of TV, either share it on our forum or send an email to iloveyourfavoriteepisode@gmail.com.We'll be coming back at you in a couple weeks with another episode, so smash that subscribe button for us, won't you?Support the show (https://cash.app/$JackiOh5)

Join Gianmarco Meli with Paul Baron to talk about ways to scale the business by putting the brand on social media through the power of influencer marketing. Paul is the founder and CEO of Chat Marketing University. He provides a step-by-step guide to reach out to influencers on Instagram and TikTok and turn them into powerful marketing allies. Here's a breakdown of what to expect in this episode:Why focus marketing on Instagram and TikTokHave a general idea of who the buyers are through hashtagsVet for influencers who have organic engagementTreat influencers as partners for a long-term business relationshipPlatform comparison between Instagram and TikTokAnd so much more!Download the “Influencer Outreach Process” and learn the strategies to build up your army of influencers ready to promote your brand to thousands of their fans and follower: https://pixelfy.me/5NycSt------------------About Paul Baron:Paul Baron has been in the digital marketing space since 2008 and has been an eCommerce brand owner selling on Amazon since 2015. He is a million-dollar Amazon seller, international Keynote speaker on Chatbots and Influencer marketing, and a sought-after expert consultant on all things digital marketing- specifically Influencer and Chatbot Marketing Automation. His brands have received consulting from Shark Tanks Barbara Corcoran and have been featured on the Rachael Ray Show, in Forbes magazine, on televised and print news, and in national magazines and blogs.As founder and CEO of Chat Marketing University, Paul teaches Messenger marketing automation strategies that leverage ManyChat for product launching, ranking, list building, and review-generation to Amazon and eCommerce sellers.The Chat Agency offers full-service conversational marketing and audience-building services leveraging chatbot marketing automation, including his proprietary nano-influencer framework to build brands and drive salesVisit the Chat Agency for more info: https://www.thechatagency.com/Tools & Useful Resources- Download the ultimate guide for Amazon sellers to Capturing Systems & Creating SOPs to learn how to systemize your business and accomplish more with less: https://www.thesellerprocess.com/systemsebook/- Helium 10 - Essential tool to perform most of the operations related to your product research before deciding where to source itGet 10% off a month for a lifetime with code“THESELLERPROCESS10”: https://bit.ly/3ATFyHv

This week on a super-sized, extra special ONE-HUNDREDTH EPISODE of Friendless, James unfriends internet sensation, mozzarella stick aficionado, and virtuoso keyboard player The Bnoth aka Bryan Nothling!They discuss the wild world of internet fame, getting sober, late-night sing-alongs, THEM MOZZARELLA STICKS, and so much more!Follow Bryan on TIKTOKand follow me on TIKTOK too!!Be sure to sign up for the Friendless NEWSLETTERListen to RAISED BY THE MOVIESBuy a copy of BU TT HE ADGet a ticket to THE AFRAIDIANSSupport the show (https://www.buymeacoffee.com/friendlesspod)

Listen in to this in-depth conversation with Zach Thomas, CEO of Apogee. Zach coaches business owners on how to leverage TikTok to grow their business and generate leads.Zach shares:how he went from a DJ to operating one of the biggest event spaces in Oregonhow he's grown a large audience on TikTok and got millions of viewshow he helps his clients grow their business via TikTokand much much more!Show notes -  Find all resources mentioned in this episode at the Bound To Be Rich website. Join my email newsletter! → https://bit.ly/BTBRnewsletterFollow me on Instagram and Twitter!Sign up for a RobinHood account to invest in stocks. Sign up via my link and we both receive a free stock!Sign up for a Coinbase account to invest in Bitcoin and other cryptocurrency. Sign up via my link and we both receive $10 of Bitcoin for free! Sign up for a BlockFi account to earn interest on your cryptocurrency and up to 8.6% on your cash. Sign up via my link and we both receive some free Bitcoin! Sign up for the Fold credit card to earn bitcoin on purchases instead of the regular cash back.