Podcasts about adtech

Today's show features: - David Cerqueira, Service Director at Benzel-Busch Motor Car - Danny Negalha, Fixed Ops Director at McGovern Automotive Group This episode is brought to you by: Stream Companies – Stream Companies is a full-service, fully integrated, tech-enabled advertising agency that drives measurable results through performance marketing, creative and content development, and proprietary AdTech solutions. Our innovative platforms, including the Retail Ready platform and Integrated Marketing Cloud, empower brands to optimize performance and accelerate growth. To learn more, visit StreamCompanies.com. Dealer Video Excellence Challenge, presented by Covideo – enter the contest by submitting your videos for your chance to win $1,000 and 3 months of Covideo access here: https://2tqce38uozv.typeform.com/to/KEOuOixJ — Check out Car Dealership Guy's stuff: CDG Circles ➤ https://cdgcircles.com/ CDG News ➤ https://news.dealershipguy.com/ CDG Jobs ➤ https://jobs.dealershipguy.com/ CDG Recruiting ➤ https://www.cdgrecruiting.com/ My Socials: X ➤ https://www.twitter.com/GuyDealership Instagram ➤ https://www.instagram.com/cardealershipguy/ TikTok ➤ https://www.tiktok.com/@guydealership LinkedIn ➤ https://www.linkedin.com/company/cardealershipguy/ Threads ➤ https://www.threads.net/@cardealershipguy Facebook ➤ https://www.facebook.com/profile.php?id=100077402857683 Everything else ➤ dealershipguy.com

Find YouTube link to watch here:  https://youtu.be/uh99t38qgxw   Shownotes Welcome to the first Programmatic Digest episode of 2026 with Ellen Parker and Manuela Cortez. This is a quick check-in, plus a trader-friendly breakdown of the biggest 2025 shifts and what to watch in 2026. We cover five trends from 2025 (AI everywhere, privacy and cookieless reality, CTV growth, RMNs going more programmatic, and supply quality/transparency). Then we close with three 2026 predictions: curation becoming "default infrastructure," AI as a co-pilot (not autopilot), and multi-identity strategies becoming standard. This episode also includes the 2026 community focus: subscribe to YouTube + the newsletter, confirm your subscription, and reach out if you want to contribute (writing, audio, or guest spots).   Here's What You'll Learn What "AI everywhere" means for traders: less manual tuning, more strategy and interpretation Why privacy-first is still a day-to-day skill, even if cookies hang around longer than expected Why CTV is no longer "experimental" and how measurement expectations are changing Why more RMNs going programmatic changes how you think about signals and audiences What "supply quality + transparency" should actually include (fees, paths, reporting depth) 2026 prediction: curation becomes the baseline (SSP curation vs curation houses vs curation desks) 2026 prediction: AI moves from rules-based automation to agent-style workflows (co-pilot mindset) Why you still need foundations first (know how to do it manually before you let AI help) Subscribe to the Programmatic Digest Podcast on your favorite platform (including Spotify) https://www.heleneparker.com/programmatic-digest-podcast/  Subscribe to the Programmatic Digest YouTube channel: https://www.youtube.com/@programmaticdigest  Join the newsletter and confirm your subscription: https://www.heleneparker.com/newsletter/ Access the Programmatic Training here: https://www.heleneparker.com/library/ No String Attached - MediaMath DSP (including Agent AI Connector): helene.parker@infillion.com Timestamps • 00:00 – Intro: Welcome to the first Programmatic Digest of 2026. • 01:15 – Channel Updates: YouTube growth and the importance of the weekly newsletter. • 03:30 – Hands-on Support: Tips, hacks, and activation-focused support in the newsletter. • 05:45 – Calling for Contributors: Opportunities to host, write, and build industry authority. • 08:20 – The Programmatic Training Library: Combining six years of workshops and courses. • 11:00 – Micro-Workshops: Real-world DSP setup support and "programmatic ninja" coaching. • 13:15 – 2025 Trend #1: AI Everywhere—Automated bidding, optimization, and predictive modeling. • 16:00 – AI for Productivity: Using tools like ChatGPT to simplify industry jargon and workflows. • 19:45 – 2025 Trend #2: Privacy-First & Cookieless—The multiple identity approach. • 22:10 – 2025 Trend #3: CTV and Audio—Moving from experimental to action-driven channels. • 25:30 – 2025 Trend #4: Retail Media Networks (RMN)—New players like Loves Media and Go Puff. • 28:45 – The Value of Diversification: How audience insights drive revenue for traders. • 31:15 – 2025 Trend #5: Supply Quality & Transparency—Demanding log-level data and fee clarity. • 34:00 – 2026 Prediction #1: Curation as Default—SSP curation, Curation Houses, and Desks. • 38:15 – 2026 Prediction #2: AI as Co-Pilot—Moving from "automated" to "agentic" intelligence. • 41:30 – Media Math Agent Connector: Managing campaigns via AI prompts without UI clicks. • 45:00 – The "Rice Cooker" Analogy: Why you must understand manual foundations before using AI. • 48:15 – Advanced Reporting: Tying campaign data to real-world consumer behavior and brand impact. • 51:45 – 2026 Prediction #3: Dual Identity Strategies—Using the Media Math X Graph. • 54:30 – Under the Hood: Investigating "proprietary" tech and demanding the "Carfax" for AdTech. • 57:00 – Final Takeaways: "Grace over Guilt" and putting your 2026 plans into action. • 1:00:15 – Closing Encouragement: Mental and spiritual health for the year ahead   Meet The Team: Hélène Parker - Chief Programmatic Coach https://www.heleneparker.com/  https://www.linkedin.com/in/helene-parker   Manuela Cortes - Co-Host  Programmatic Digest In Espanol:  https://www.linkedin.com/in/manuela-cortes-   Learn Programmatic As a TEAM: https://www.heleneparker.com/workshop/ As a Programmatic Ninja: https://www.heleneparker.com/course/ Programmatic Coaching Newsletter:https://www.heleneparker.com/newsletter/   Programmatic Digest https://www.linkedin.com/company/programmatic-digest-podcast https://www.youtube.com/channel/UCBGMMRsZkw0IIUbQIJmMBxw Looking for programmatic training/coaching?  Sign up to our Accelerator Program: A 6-week structured program with live coaching, hands-on within DSP(s) exercises, and real-time feedback—perfect for those who thrive on accountability and community, and looking to grow their technical skillset https://reachandfrequencycourse.thinkific.com/courses/program   Self-Paced Course: Full access to course content anytime, allowing independent learners to study at their own speed with complete flexibility. https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course   Sign up to this FREE workshop: https://programmaticdigest14822.ac-page.com/sell-side-workshop    YouTube Keywords programmatic advertising, The Trade Desk, TTD update, OpenPath, SSP, reseller definition, IAB, transaction ID, TxnID, header bidding, prebid, SPO, DPO, supply path optimization, demand path optimization, PMP, curation, publisher ad stack, viewability, ad density, ad quality, InfoLinks, Magnite, AppNexus, Gamera, Programmatic Digest Podcast, Hélène Parker

Today's show features: - JB Burnett, Executive General Manager of Preston Automotive Group - Justin Lasky, Business Manager at Lexus of North Hills This episode is brought to you by: Stream Companies – Stream Companies is a full-service, fully integrated, tech-enabled advertising agency that drives measurable results through performance marketing, creative and content development, and proprietary AdTech solutions. Our innovative platforms, including the Retail Ready platform and Integrated Marketing Cloud, empower brands to optimize performance and accelerate growth. To learn more, visit StreamCompanies.com. Dealer Video Excellence Challenge, presented by Covideo – enter the contest by submitting your videos for your chance to win $1,000 and 3 months of Covideo access here: https://2tqce38uozv.typeform.com/to/KEOuOixJ — Check out Car Dealership Guy's stuff: CDG Circles ➤ https://cdgcircles.com/ CDG News ➤ https://news.dealershipguy.com/ CDG Jobs ➤ https://jobs.dealershipguy.com/ CDG Recruiting ➤ https://www.cdgrecruiting.com/ My Socials: X ➤ https://www.twitter.com/GuyDealership Instagram ➤ https://www.instagram.com/cardealershipguy/ TikTok ➤ https://www.tiktok.com/@guydealership LinkedIn ➤ https://www.linkedin.com/company/cardealershipguy/ Threads ➤ https://www.threads.net/@cardealershipguy Facebook ➤ https://www.facebook.com/profile.php?id=100077402857683 Everything else ➤ dealershipguy.com

In this episode of the AdTechGod Pod, Al Kallel, founder and CEO of Nativeads.AI, shares insights from his extensive experience in the advertising technology space. The conversation explores the evolution of consumer experiences in advertising, the transformative role of AI, and the importance of personalization and data collaboration. Al discusses the challenges of maintaining quality in AI-generated content and navigating privacy changes in the advertising landscape. He also highlights future trends in advertising and the potential of agentic commerce. Takeaways Al Kallel has over 20 years of experience in advertising technology. The consumer experience in advertising has shifted significantly with the rise of mobile and streaming. AI presents opportunities for creating native advertising experiences without compromising brand integrity. Quality control is crucial when using AI for content generation. Personalization in advertising requires deep collaboration between brands and publishers. The advertising landscape is evolving with increasing privacy concerns and the decline of cookies. Future advertising strategies must embrace agentic experiences to engage consumers effectively. AI can help scale personalized advertising solutions for better engagement. The shift to agentic commerce will vary across different product categories. 2026 and 2027 will see rapid advancements in advertising technology and consumer behavior. Chapter 00:00 Introduction to Ad Tech and Al Kallel's Background 02:32 Evolution of Consumer Experiences in Advertising 05:13 The Role of AI in Advertising 07:45 Quality Control in AI-Generated Content 10:10 Personalization and Data Collaboration in Advertising 12:53 Navigating Privacy Changes in Advertising 15:31 Future Trends in Advertising and Consumer Behavior 17:42 Agentic Commerce and Its Viability Learn more about your ad choices. Visit megaphone.fm/adchoices

Today's show features: - Scott Pharr, COO/Partner of P4 Automotive - Stephane Ferri, CEO of Car Wars - Micah Westrum, General Manager of Ramsey Mazda This episode is brought to you by: Stream Companies – Stream Companies is a full-service, fully integrated, tech-enabled advertising agency that drives measurable results through performance marketing, creative and content development, and proprietary AdTech solutions. Our innovative platforms, including the Retail Ready platform and Integrated Marketing Cloud, empower brands to optimize performance and accelerate growth. To learn more, visit StreamCompanies.com. Dealer Video Excellence Challenge, presented by Covideo – enter the contest by submitting your videos for your chance to win $1,000 and 3 months of Covideo access here: https://2tqce38uozv.typeform.com/to/KEOuOixJ — Check out Car Dealership Guy's stuff: CDG Circles ➤ https://cdgcircles.com/ CDG News ➤ https://news.dealershipguy.com/ CDG Jobs ➤ https://jobs.dealershipguy.com/ CDG Recruiting ➤ https://www.cdgrecruiting.com/ My Socials: X ➤ https://www.twitter.com/GuyDealership Instagram ➤ https://www.instagram.com/cardealershipguy/ TikTok ➤ https://www.tiktok.com/@guydealership LinkedIn ➤ https://www.linkedin.com/company/cardealershipguy/ Threads ➤ https://www.threads.net/@cardealershipguy Facebook ➤ https://www.facebook.com/profile.php?id=100077402857683 Everything else ➤ dealershipguy.com

AdTechGod and Anthony Katsur discuss the evolving landscape of the advertising industry, particularly focusing on the concept of Agentic AI. They explore the current hype surrounding Agentic AI, its potential impact on digital media buying and selling, and the challenges related to privacy and measurement. The discussion also touches on the future of ad operations, the implications of AI browsers, and the strategic planning necessary for navigating these changes. Katsur emphasizes the need for foundational work in the industry while acknowledging the innovative potential of Agentic AI. Takeaways The advertising industry is experiencing unprecedented changes, particularly with the rise of Agentic AI. Agentic AI has the potential to introduce efficiencies in digital media trading, but it's still in early stages. There's significant hype around Agentic AI, but tangible results are yet to be seen. Privacy challenges remain a critical concern as AI technologies evolve. The future of ad operations will likely see a slowdown in hiring due to the automation capabilities of AI. AI browsers may change how content is presented and consumed online. Strategic planning is essential for navigating the evolving landscape of advertising technology. The industry must focus on foundational issues like supply chain transparency and measurement challenges. Agentic AI may not replace existing protocols, but can enhance them. The future of AI in advertising will involve a mix of successes and failures as the technology matures. Chapters 00:00 Introduction to the Agentic Era 02:14 Understanding Agentic AI in Digital Media 05:57 The Hype Cycle of Agentic AI 08:51 Challenges in Privacy and Measurement 10:47 The Future of Ad Operations 12:02 The Concept of Agentic Interfaces 14:39 Impact on Hiring and Talent Dynamics 19:04 AI Browsers and Their Implications 22:04 Strategic Planning and Industry Trends 24:51 The Future of Agentic AI and Potential Failures Learn more about your ad choices. Visit megaphone.fm/adchoices

On Marketecture Live, Jayson Dubin, CEO and Founder of Playwire, explains how publishers can grow revenue and improve performance by combining machine learning with human intelligence. He shares concrete results from AI-driven traffic shaping and price floor optimization, walks through Playwire's Quality, Performance, Transparency (QPT) initiative, and discusses major ecosystem issues like supply chain opacity, malicious ads, and the shifting realities of AI-driven discovery. He also introduces RAMP, Playwire's Revenue Amplification Management Platform, built to give enterprise publishers control, visibility, and optional AI automation. Takeaways AI is best for repetitive, rapid decisions; humans are best for contextual strategy and judgment in a gray, complex ad ecosystem. AI traffic shaping drove a 21% lift in Revenue Per Session versus 9% without it. AI price flooring delivered about a 20% uplift in RPM through multidimensional, per-request adjustments. Cutting bid requests can increase performance and revenue while also improving page speed and traffic. QPT shifted Playwire from quantity to quality, strengthening trust with buyers and partners. Transparency remains uneven: publishers still struggle to identify buyers and stop malicious ads across the bidstream. RAMP unifies traffic shaping, bid shaping, and flooring into a platform designed for enterprise publisher control and visibility. Chapters 00:00 Intro Jayson Dubin and the core theme 00:55 What Playwire does and why automation matters at scale 01:23 The false choice: automation vs human involvement 01:38 Decision framework where AI wins vs where humans win 02:31 Traffic shaping explained feed DSPs and SSPs what they eat 03:15 Traffic shaping results 21% RPS lift and fewer bid requests 04:01 AI price flooring moving beyond GAM rule limits 05:23 Origin story industry feedback and the shift to quality 05:57 QPT Quality Performance Transparency 06:57 Two-year impact: fewer requests, higher CPM, higher revenue 09:37 Marketecture Live Q&A: What AI means for publishers now 18:56 Scale and leverage who gets to command better terms Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the AdTechGod Pod, guests Aaron Goldman (Mediaocean), Tony Marlow (LG Ads), and Jackelyn Keller (Jackwell Partners) reflect on the past year in advertising, the impact of AI, and the trends shaping the future. The conversation covers everything from weird meetings in 2025 to the overhyped nature of AI and retail media. The guests share insights on the importance of understanding data, the challenges of attribution, and the need for creativity in marketing. The episode concludes with a rapid-fire round of questions, revealing personal opinions and humorous takes on the industry. Takeaways AI has significantly influenced all industries, not just advertising. Naming and branding can lead to intense discussions in meetings. AI-powered solutions are often overhyped in the industry. Retail media networks may struggle to survive without scale. Attribution methods in advertising are complex and often debated. Predictions in the industry can be unnecessary and overdone. Creative optimization is essential for effective marketing campaigns. Understanding data is crucial for marketers to make informed decisions. The future of advertising may involve more interactive and engaging ad formats. The importance of chilling out about industry drama and focusing on collaboration. Chapters 00:00 Welcome and ugly sweaters 03:40 50 Cent and NewFront prep 06:20 AI hype vs reality 08:45 Curation and other buzzwords 12:10 AdCP and why it is hard 14:30 Creative optimization A/B to A-Z 17:45 Ads inside AI chat experiences 18:45 Regifting trends, retail media, and clean rooms 22:10 Agentic commerce debate 25:40 What the industry should chill about 29:30 Rapid-fire questions 36:00 Wrap-up and holiday sign-off Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, we sit down with Michael Kelly, a true digital pioneer and veteran of the media and AdTech landscape. For more than two decades, he has been at the front edge of every major wave in media, marketing, and technology, building, scaling, and transforming high-growth companies across the U.S., UK, and Ireland, including giants like AOL, Time Warner, and The Weather Company.As co-founder of KellyNewman Advisors, Michael helps founders and investors accelerate growth, sharpen go-to-market strategy, and execute M&A. He shares his journey, the biggest evolutionary changes he's witnessed in AdTech, and his current focus: how AI is reshaping marketing, measurement, and value creation.Now, Michael is turning his strategic attention to the vibrant Irish ecosystem. We dive deep into:Why Ireland could be the next hot spot for AdTech innovation.The specific market gaps he sees Irish startups are uniquely positioned to fill.The traits, technologies, and metrics that make a founder or company stand out to him as an advisor and potential investor.Practical advice for Irish founders looking to scale internationally.If you're building or scaling an AdTech venture in Ireland, this episode is packed with Mike's strategic insights, inspiration, and a clear call to action on how to get on his radar.Michael Kelly is a true digital pioneer and a highly seasoned executive and advisor. He has served as CEO, board chair, and strategic advisor across adtech, martech, and digital media.As co-founder of KellyNewman Advisors, Michael leverages his experience to help high-growth companies accelerate, sharpen go-to-market strategy, and execute M&A with clarity and momentum. He is currently deeply focused on how AI is reshaping marketing, measurement, and value creation across the industry.Michael is a two-time honoree on Irish America Magazine's Business 100, serves on the board of the American Advertising Federation, and is a member of the Board of Counselors of The Carter Center.Want to get in contact? Email us at podcast@digitalirish.com

Andrew Cassin, Senior Director of Programmatic Partnerships at Cadent, joins AdTechGod to discuss what strong programmatic partnerships look like today, how the industry has moved beyond a “set it and forget it” mindset, the importance of building clean supply paths, and how to stay human as the industry continues to evolve. Takeaways Partnerships now require active, outcome-driven deal design. “Set it and forget it” is gone, optimization and communication matter. Buyers expect cleaner supply paths and real transparency. Cadent's ViewPlanner supports planning across linear, CTV, OLV, and YouTube. Brands and agencies lean on partners to navigate privacy, brand safety, and AI shifts. Career growth came from staying curious and learning by doing across roles. Hard moments reshaped Andrew's leadership style toward empathy and authenticity. Chapters 00:05 Andrew's background and getting into programmatic early 01:13 Career path from Forbes to Rubicon, JWP Connatix, Equativ, and Cadent 05:37 What's stayed constant through industry change 07:16 How brands and agencies rely on partners amid privacy, brand safety, and AI shifts 08:08 Cadent's ViewPlanner acquisition and why YouTube matters 09:24 Why partnerships moved past “set it and forget it” deals 10:46 Clean supply, transparency, and standards expectations 12:33 How cancer changed Andrew's perspective on relationships and work 18:08 Advice for newcomers: resources, mentors, and using LinkedIn well 21:07 What Andrew is excited about heading into 2026 24:12 Closing and holiday sendoff Learn more about your ad choices. Visit megaphone.fm/adchoices

Today's show features: JR Toothman, Owner of Toothman Ford

 Amol Waishampayan, Co-Founder of Fullthrottle.ai Glenn Lundy, President of 800% Elite Auto This episode is brought to you by: Cars.com – the #1 most recognized automotive marketplace and the place shoppers turn for trusted expertise and a better way to compare vehicles. Unlike marketplaces that reduce everything to price, Cars.com automatically merchandises your inventory's most compelling features and accolades to highlight true value and help shoppers make confident buying decisions. Cars.com is the flagship offering from Cars Commerce, an audience-driven technology company simplifying everything about buying and selling cars. Learn more at https://www.carscommerce.inc/marketplace. Fullthrottle.ai – fullthrottle.ai® helps dealers, OEMs, and automotive agencies deliver laser-sharp, household-level omnichannel targeting with the first generative-AI powered automotive DSP — enabling identity-based reach and real-time bidding efficiency. We're also a proud partner of the Automotive Media Marketplace, bringing smarter, tierless activation to the industry. Meet our team at NADA 2026 at the Auto Media Marketplace Booth #1915W or at the V20 Booth #2001W. To learn more or book your demo, visit https://www.fullthrottle.ai/the-automotive-dsp/ CDG Circles – A modern peer group for auto dealers. Private dealer chats. Real insights — confidential, compliant, no travel required. Visit https://cdgcircles.com/ to learn more. Car Dealership Guy is back with our second annual NADA Party—happening in Las Vegas on Thursday, February 5th. It's the hottest ticket at NADA 2026. Spots are limited and unfortunately we can't invite everyone —so RSVP today at https://carguymedia.com/cdglive and we hope to see you in Vegas! -- Check out Car Dealership Guy's stuff: CDG News ➤ ⁠⁠⁠⁠⁠⁠https://news.dealershipguy.com/⁠⁠⁠⁠⁠⁠ CDG Jobs ➤ ⁠⁠⁠⁠⁠⁠https://jobs.dealershipguy.com/⁠⁠⁠⁠⁠⁠ CDG Recruiting ➤ ⁠⁠⁠⁠⁠⁠https://www.cdgrecruiting.com/⁠⁠⁠⁠⁠⁠ My Socials: X ➤ ⁠⁠⁠⁠⁠⁠https://www.twitter.com/GuyDealership⁠⁠⁠⁠⁠⁠ Instagram ➤⁠⁠⁠⁠⁠⁠ https://www.instagram.com/cardealershipguy/⁠⁠⁠⁠⁠⁠ TikTok ➤ ⁠⁠⁠⁠⁠⁠https://www.tiktok.com/@guydealership⁠⁠⁠⁠⁠⁠ LinkedIn ➤ ⁠⁠⁠⁠⁠⁠https://www.linkedin.com/company/cardealershipguy/⁠⁠⁠⁠⁠⁠ Threads ➤ ⁠⁠⁠⁠⁠⁠https://www.threads.net/@cardealershipguy⁠⁠⁠⁠⁠⁠ Facebook ➤ ⁠⁠⁠⁠⁠⁠https://www.facebook.com/profile.php?id=100077402857683⁠⁠⁠⁠⁠⁠ Everything else ➤ ⁠⁠⁠⁠⁠⁠dealershipguy.com

This Podcast is sponsored by Team Simmer.Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles.Sign up to the Simmer Newsletter for the latest news in Technical Marketing.Latest content from Simo AhavaRun Server-side Google Tag Manager On Localhost Article Latest content from Juliana JacksonThe sin, the oil, the crack and the crisis ArticleSign up for a the very first Google x Jellyfish Cloud Talks event, 15th of January, Copenhagen - The very first event focused on the use of Google Cloud Technology & AI for Marketing.Huge thanks to TRKKN & Analytics Summit for having us over to do this in front of a fantastic audience, we had an amazing time.TRKKNAnalytics Summit This podcast is brought to you by Juliana Jackson and Simo Ahava.

Today I'm joined by Mark Altieri, EVP of Business Development at Zonic Design. We break down why fixed ops is still the most under-leveraged profit center in dealerships—and how communication gaps are quietly eroding customer loyalty. Mark explains how AI is reshaping customer engagement, why half of a dealership's DMS often sits untouched, and what operators can do to immediately improve retention. Clear takeaways, practical frameworks, and fast-changing tech insights make this a must-listen for every dealer. Have questions about how Zonic Design can help your service operations, reach out to Mark directly at mark@zonicdesign.com or find him on linkedin at https://www.linkedin.com/in/maltieri/ This episode is brought to you by: 1. Repair360 - If you're in the used car business, you know wasted time is wasted money. Check out Repair360—the first and only reconditioning software that connects every function in the dealership to tighten recon and help you sell more cars — No more hounding vendors. Goodbye endless texts and hallway chases. Repair 360 connects all the dots. See where every car is and what its recon is costing minute-to-minute in real time. Go to www.repair360.com 2. fullthrottle.ai® - fullthrottle.ai® is a next-generation AdTech powerhouse. The Automotive DSP™ is built specifically for the auto industry, combining advanced programmatic targeting, real-time bidding, and analytics tailored to drive dealership and OEM performance. With fullthrottle.ai®, marketers can reach the right car shoppers at the right moment and optimize toward real business outcomes like test drives, leads, or sales. fullthrottle.ai® bridges the gap between auto media buying and results-driven marketing. Check out http://fullthrottle.ai 3. Zonic Design - 28 years providing direct to dealer fixed operations solutions. Data • Print • Digital • Voice • AI, Removing the noise in pursuit of frictionless customer engagement. Learn more about BDC-Angel at https://zonicdesign.com Check out Car Dealership Guy's stuff: For dealers: CDG Circles ➤ ⁠https://cdgcircles.com/⁠ Industry job board ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://jobs.dealershipguy.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Dealership recruiting ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.cdgrecruiting.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Fix your dealership's social media ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.trynomad.co⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Request to be a podcast guest ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.cdgguest.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ For industry vendors: Advertise with Car Dealership Guy ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.cdgpartner.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Industry job board ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://jobs.dealershipguy.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Request to be a podcast guest ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.cdgguest.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Topics: 00:06 Why are fixed ops so important? 00:28 What's the first impression in service? 02:38 Biggest challenge and opportunity in fixed ops? 06:10 How to improve dealership communication? 08:24 How can AI help service departments? 21:50 Tailoring communication strategies for different customers? 28:37 Final piece of advice for fixed ops? Car Dealership Guy Socials: X ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠x.com/GuyDealership⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠instagram.com/cardealershipguy/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ TikTok ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠tiktok.com/@guydealership⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠linkedin.com/company/cardealershipguy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Threads ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠threads.net/@cardealershipguy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Facebook ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠facebook.com/profile.php?id=100077402857683⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Everything else ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠dealershipguy.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

La batalla entre Netflix y Paramount por quedarse con Warner redefine el futuro del entretenimiento, desde la creación de contenido hasta el control publicitario y la cadena de producción. No solo es dinero: es quién moldeará qué vemos, cómo lo vemos y cómo se financia la industria global del streaming.Conviértete en un seguidor de este podcast: https://www.spreaker.com/podcast/ia-aplicada-con-luisgyg--909634/support.Este episodio incluye contenido generado por IA.

Learn why human voices drive digital transformation. Alex Wunschel explains how voice builds trust, shapes culture, and makes leaders relatable. Get concrete tips to speak authentically, train voice skills, and embed audio into internal communication. Hear real examples and pitfalls to avoid in corporate podcasting. About Alexander Wunschel Alexander Wunschel is a founder, podcast pioneer, and producer with over 17 years of experience in the audio industry. He is the owner and executive of Klangstelle, a podcast company that offers the finest audio pieces from strategy and conception to production and marketing. He has produced and managed over 1.000 episodes in over 35 podcasts with about 8 million downloads and streams for clients such as Telekom, Fujitsu, Playboy, Starbucks, Datev, GAD, Microsoft, and many more. He is also a strategy consultant for digital media, a keynote speaker. He is passionate about the impact of sound, immersive and augmented audio, voice user interface, privacy, security, OSINT, MarTech, AdTech, meditation, and cooking. Resources  Klangstelle: https://www.linkedin.com/in/alexanderwunschel/ Please, hit the follow button and leave your feedback: Apple Podcast: https://www.cxgoalkeeper.com/apple Spotify: https://www.cxgoalkeeper.com/spotify Follow Gregorio Uglioni on Linkedin: https://www.linkedin.com/in/gregorio-uglioni/ Gregorio Uglioni is a seasoned transformation leader with over 15 years of experience shaping business and digital change, consistently delivering service excellence and measurable impact. As an Associate Partner at Forward, he is recognized for his strategic vision, operational expertise, and ability to drive sustainable growth. A respected keynote speaker and host of the well-known global podcast Business Transformation Pitch with the CX Goalkeeper, Gregorio energizes and inspires organizations worldwide with his customer-centric approach to innovation.

Today I'm joined by Todd Blue, Dealer Principal of Mercedes-Benz of Northern Arizona and CEO of LAPIS. We break down how luxury dealerships can truly differentiate in a crowded market and why direct customer engagement still drives outsized loyalty. Todd opens up about leverage, market cycles, and why he exited his business at its peak. We also explore what it really takes to elevate underperforming stores and thrive even when the economy turns. This episode is brought to you by: 1. fullthrottle.ai® - fullthrottle.ai® is a next-generation AdTech powerhouse. The Automotive DSP™ is built specifically for the auto industry, combining advanced programmatic targeting, real-time bidding, and analytics tailored to drive dealership and OEM performance. With fullthrottle.ai®, marketers can reach the right car shoppers at the right moment and optimize toward real business outcomes like test drives, leads, or sales. fullthrottle.ai® bridges the gap between auto media buying and results-driven marketing. Check out http://fullthrottle.ai 2. Uber for Business - With Central, you can request a ride on behalf of your customers even if they don't have the Uber app. If you're ready to reduce the costs associated with maintaining shuttles and limit the liability of loaner vehicles, it's time to partner with Uber. Visit @ http://t.uber.com/CDGauto today 3. CDG Circles - A modern peer group for auto dealers. Private dealer chats. Real insights — confidential, compliant, no travel required. Visit @ https://cdgcircles.com to learn more. Check out Car Dealership Guy's stuff: For dealers: CDG Circles ➤ ⁠https://cdgcircles.com/⁠ Industry job board ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://jobs.dealershipguy.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Dealership recruiting ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.cdgrecruiting.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Fix your dealership's social media ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.trynomad.co⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Request to be a podcast guest ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.cdgguest.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ For industry vendors: Advertise with Car Dealership Guy ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.cdgpartner.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Industry job board ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://jobs.dealershipguy.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Request to be a podcast guest ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.cdgguest.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Topics: 00:15 How did Todd Blue's early life shape him? 00:41 Vanity plates: funniest or most memorable? 02:57 Why re-enter the car business? 13:54 Key to building a luxury empire? 20:22 How to handle ultra-wealthy clients? 25:03 Delivering a premium experience: how? 28:52 Secret to building a successful team? 32:29 Why sell a successful business? 46:35 Navigating economic uncertainty: best strategy? Car Dealership Guy Socials: X ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠x.com/GuyDealership⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠instagram.com/cardealershipguy/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ TikTok ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠tiktok.com/@guydealership⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠linkedin.com/company/cardealershipguy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Threads ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠threads.net/@cardealershipguy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Facebook ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠facebook.com/profile.php?id=100077402857683⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Everything else ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠dealershipguy.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Key performance drivers discussed:Total revenue: CAD $5.13M, up 60% vs. Q3 2024Gross profit: CAD $2.6M, up 48% vs. Q3 2024Deeper direct relationships with global brands and agenciesGrowing demand for custom creative advertising inside mobile gamesKIDOZ has emerged as a standout performer in the small cap adtech landscape. The company operates a global in-app advertising network that reaches hundreds of millions of users each month across mobile games, a channel increasingly favored by many of the world's best-known brands seeking privacy-safe, high-engagement environments. Revenue has expanded steadily over the past several years, rising from $1.9 million in 2017 to $19.2 million in 2024. Its latest quarter reinforces that momentum, with Q3 revenue up 60 percent year over year to a record CAD $5.13 million, supported by meaningful improvements in gross profit and Adjusted EBITDA.The discussion highlights a company not only growing, but doing so with operational discipline. CEO Jason Williams explains how multiple client verticals — from toys and entertainment to fast-food and broader consumer brands — drove performance as advertisers expanded budgets and sought more creative, measurable placements inside games.HOW KIDOZ CAPTURED ITS STRONGEST QUARTER YETKIDOZ's ad-delivery system now powers tens of thousands of mobile apps and is certified by Apple and Google, giving it an advantage as global privacy standards tighten. The platform continues to attract larger, more frequent campaigns from major brands that require certainty around placement quality and performance.A major contributor this quarter was the company's shift toward more direct relationships with agencies and major advertisers. These partnerships are enabling KIDOZ to secure bigger spend commitments and deliver custom creative units that command premium value.“The system today can handle multiples of our annual revenue — now the focus is bringing in the clients to match that capacity,” CEO Jason Williams notes, underscoring the company's readiness for commercial scale.TAILWINDS TRANSFORMING THE MARKETSeveral structural trends are reshaping digital advertising in KIDOZ's favor. AI is disrupting the open web, pushing advertisers to reallocate budgets into in-app environments where content is protected, attention is active, and performance is more predictable. At the same time, new regulatory proposals restricting social-media use for teens could shift even more screen time toward mobile gaming — a segment where KIDOZ already holds deep penetration.POSITIONED FOR A STRONG FINISH AND A STRONGER 2026KIDOZ invested ahead of Q4 to ensure system capacity for the industry's busiest advertising season. With infrastructure now in place, the company is focused on scaling its client base across additional verticals and capturing recurring brand budgets throughout the year, not just during peak cycles.As advertisers seek brand-safe environments with measurable engagement, KIDOZ is becoming increasingly relevant. Its technology, relationships, and market tailwinds align at a moment when global advertisers are actively searching for new high-performance channels.With record results, expanding partnerships, and a market shifting toward its core strengths, KIDOZ enters the next phase of its growth story with momentum and clear visibility into long-term opportunity.

Tal Shaked, Chief Business Officer and co-founder of Rise, joins AdTechGod to trace his unconventional path into ad tech, from early toolbar monetization to driving alternative revenue at Babylon and later helping grow IronSource through strategic acquisitions. He explains how Rise emerged as a necessary spin out ahead of IronSource's IPO, why the team first focused on web video and display, and how their Smart Auction Management platform uses machine learning to optimize pricing and supply paths at massive scale. Tal also shares what AI driven search shifts mean for publishers, why traffic shaping is becoming a core differentiator, and where agentic advertising could take creative, buying, and ops workflows in 2026. Takeaways Rise spun out of IronSource, and starting on the web turned into an advantage. SAM and traffic shaping are the core levers for auction and revenue lift. AI search is cutting web traffic, forcing publishers to adapt fast. Mobile monetization looks steadier, with upside in performance and commerce. Agentic ads will automate busywork while keeping relationships central. Chapters 00:00 Rise split from IronSource and made web first work. 19:10 SAM plus traffic shaping drive gains. 22:50 AI search is shrinking web traffic. 26:10 Mobile revenue is more stable. 31:00 Agentic ads automate tasks, relationships still win. Learn more about your ad choices. Visit megaphone.fm/adchoices

Russ Fradin sold his first company for $300M. He's back in the arena with Larridin, helping companies measure just how successful their AI actually is.In this episode, Russ sits down with a16z General Partner Alex Rampell to reveal why the measurement infrastructure that unlocked internet advertising's trillion-dollar boom is exactly what's missing from AI, why your most productive employees are hiding their AI usage from management, and the uncomfortable truth that companies desperately buying AI tools have no idea whether anyone's actually using them. The same playbook that built comScore into a billion-dollar measurement empire now determines which AI companies survive the coming shakeout.Timecodes: 0:00 — Introduction 2:15 — Early Career, Ad Tech, and Web 1.03:09 — Attribution Problems in Ad Tech & AI4:30 — Building Measurement Infrastructure6:49 — Software Eating Labor: Productivity Shifts8:51 — The Challenge of Measuring AI ROI14:54 — The Productivity Baseline Problem18:46 — Defining and Measuring Productivity21:27 — Goodhart's Law & the Pitfalls of Metrics22:41 — The Harvey Example: Usage vs. Value25:18 — Surveys vs. Behavioral Data28:38 — Interdepartmental Responsiveness & Real-World Metrics31:00 — Enterprise AI Adoption: What the Data Shows33:59 — Employee Anxiety & Training Gaps38:31 — The Nexus Product & Safe AI Usage42:08 — The Future of Work: Job Loss or Job Creation?44:40 — The Competitive Advantage of AI53:45 — The Product Marketing Problem in AI55:00 — The Importance of Specific Use CasesResources:Follow Russ Fradin on X: https://x.com/rfradinFollow Alex Rampell on X: https://x.com/arampell Stay Updated:If you enjoyed this episode, be sure to like, subscribe, and share with your friends!Find a16z on X: https://x.com/a16zFind a16z on LinkedIn: https://www.linkedin.com/company/a16zListen to the a16z Podcast on Spotify: https://open.spotify.com/show/5bC65RDvs3oxnLyqqvkUYXListen to the a16z Podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/a16z-podcast/id842818711Follow our host: https://x.com/eriktorenbergPlease note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors in any a16z fund. a16z and its affiliates may maintain investments in the companies discussed. For more details please see http://a16z.com/disclosures. Stay Updated:Find a16z on XFind a16z on LinkedInListen to the a16z Podcast on SpotifyListen to the a16z Podcast on Apple PodcastsFollow our host: https://twitter.com/eriktorenberg Please note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors in any a16z fund. a16z and its affiliates may maintain investments in the companies discussed. For more details please see a16z.com/disclosures. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Jay Sears, founder and CEO of Team Daya, discussed the organization's mission to build primary schools in remote areas, funded by contributions from the ad tech industry. Team Daya operates in five countries: Senegal, Malawi, Nepal, Nicaragua, and Guatemala. Sears emphasized the importance of community involvement, with local communities providing land and labor. The organization has completed 11 schools and aims to expand its impact. Sears also reflected on his career in ad tech, highlighting the need for leadership and the transformative power of AI in the industry. Timestamp: Podcasting Software and Initial Introductions 0:00 Introduction of Jay Sears and Team Daya 3:16 Challenges and Successes in Building Schools 12:58 Jay's Career Journey in Ad Tech 15:47 Leadership and Personal Growth 23:17 Impact of Team Daya's Work 24:51 Personal Reflections and Future Plans 30:47 Final Thoughts and Next Steps 33:11

The It's Always Media Thursday podcast returns for its 10th series, with guests Zuzanna Gierlinska and Fi Salmon. The podcast is an irreverent take on a week in digital media and marketing, hosted by NDA Editor-in-Chief Justin Pearse and Publisher Andy Oakes.To kickstart the news series we are joined by not only Fiona Salmon, MD, Mantis, in her guise as the newly-crowned Adtech Personality of the Year, awarded each year by Exchangewire, but also last year's winner Zuzanna Gierlinska, now Partner at our new Panel Power training scheme. In a rare Peppa Pig-free episode, we discuss what such an accolade really means in practice, and the importance of community in our industry, currently being borne out by the retail media sector. And Fiona provides fascinating insight into the changing focus of publishers she is witnessing as they continue revenue stream diversification. And on the day before NDA's Trinity Winter lunch, we discuss the vital role of industry events and, shameless plug here, our Panel Power training programme's mission to raise the quality bar of industry panels, for both audience and participant's company's ROI.

In the fast-growing world of Software-as-a-Service (SaaS), competition for attention is fierce. Companies are constantly looking for ways to clearly explain their complex products, highlight value propositions, and build trust with users. Video marketing has become one of the most effective tools for SaaS brands to educate, convert, and retain customers. High-quality product demos, explainer...

U najnovijoj epizodi Digitalk podcasta, ugostili smo Anđelu Cvetković Dolapčev, Head of Performance u Ananas E-Commerce. Anđela, kao ključna performance osoba u najvećem marketplace-u u Srbiji, otkrila nam je sve nijanse performance marketinga u specifičnom ekosistemu multi-brend e-commerce giganta. Razgovor smo započeli definisanjem uloge performance marketinga u odnosu na generalni marketing, a zatim zaronili duboko u to šta izdvaja performance marketing u marketplace okruženju (koje nije samo e-commerce, već sveobuhvatni multi-commerce sistem). Ključne teme koje smo obradili: - Performance vs. Marketing: Gde se preklapaju, a gde razilaze? - Performance u marketplace ekosistemu: Specifičnosti rada sa stotinama brendova - Uloga Performance marketinga danas: Kako se upravlja svim kanalima oglašavanja (Paid Social, Search, Display, itd.) unutar velikog sistema. - Ananas kao ekosistem: Kako se performance marketing uklapa u sistem koji integriše logistiku, nabavku, kreativu, FinTech, AdTech… - Budućnost Retail Media: Opšti trendovi i zašto je ovo naredna velika stvar u digitalnom oglašavanju. EKSKLUZIVNA VEST: U ovoj epizodi premijerno je objavljeno lansiranje prve Retail Media kampanje u Srbiji, i to upravo na Ananas E-Commercu! Ovo je pionirski korak za ceo region. Anđela nam je objasnila kako ova AdTech tehnologija funkcioniše i kakvu promenu donosi oglašivačima. Poslušajte zašto je Retail Media budućnost e-commerce marketinga i šta nas čeka u svetu performancea! Anđela Cvetković Dolapčev, Head Of Performance @ Ananas E-Commerce - https://www.linkedin.com/in/andjela-cvetkovic-dolapcev/ O čemu smo pričali: - Uvod i predstavljanje - Kako je Anđela iz političkih nauka i masters bezbednosti dospela u svet digitala? - Uloga performace marketinga u kontekstu e-commerca i market place-a - Black Friday - Evolucija performance marketing - Lansirana prva Retail Media u regionu! - Šta je budućnost marketplace-a i performance marketinga? - Mentorstvo: želja za deljenjem znanja - Poruka za mlade na početku karijere Pratite Digitalk podkast za više tema iz digitalnog marketinga, advertajzinga i karijere u kreativnoj industriji: LN: https://www.linkedin.com/company/digitalkrs FB: https://www.facebook.com/Digitalk.rs IG: https://www.instagram.com/digitalk.rs/ Posetite naš sajt i prijavite se na našu mailing listu - https://www.digitalk.rs Prijavite se na naš YouTube kanal: https://bit.ly/3uWtLES Veliku zahvalnost dugujemo kompanijama koje su prepoznale kvalitet onoga što radimo i odlučile da nas podrže i daju nam vetar u leđa: Partneri podkasta: - Raiffeisen banka - https://www.raiffeisenbank.rs/ Digitalne usluge Raiffeisen banke koje preporučujemo za mala i srednja preduzeća: https://bit.ly/4imTtfF - Kompanija NIS - https://www.nis.rs/ - Ananas - https://ananas.rs/ - kompanija Idea - https://online.idea.rs/ Prijatelj podkasta: - BiVits ACTIVA vitamini i minerali - https://bivits.com/kategorija/bivits-paketi/ Puno obaveza, stres, prekovremeni rad... zvuči poznato? E, za to imamo pravo rešenje. To su BiVits ACTIVA vitamini i minerali. Sa njima ćete lako uzeti zdravlje u svoje ruke i više od toga. Preporučujemo vam NO STRESS paket – kombinacija tri suplementa koja pomažu da se bolje naspavate, smanjite napetost i podignete energiju. Na BiVits sajtu možete pronaći kombinaciju koja je baš za vas, a uz poseban kod DIGITALK ostvarujete i 25% popusta! Uzmite zdravlje u svoje ruke – uz BiVits ACTIVA vitamine i minerale! - Izdavačka kuća Finesa - https://www.finesa.edu.rs/ U ovoj epizodi podelićemo dve knjige "Strategija plavog okeana" izdavačke kuće Finesa onima koji budu najbrži i najkreativniji sa komentarima, a možete nam slobodno pisati i na info@digitalk.rs i direktno nam uputiti komentar, sugestiju ili primedbu. Takođe, svi oni koji na Finesinom websajtu poruče knjige i unesu promo kod digitalk dobiće 10% popusta na već snižene cene izdanja na sajtu: https://www.finesa.edu.rs/

-In a 2025 report that looks at social media usage with American adults, the data-driven think tank revealed some nitty-gritty details like year-to-year changes, age gaps and most importantly, frequency of use. At the number one spot, YouTube holds a dominant position. -Microsoft will not release a diversity and inclusion report for 2025 like it has been doing every year since 2019, Stephen Totilo from Game File has reported. Totilo asked the company if it was skipping this year after it failed to publish a report from October to early November like it had done so the previous years. -Google made its final arguments in a longstanding case against the US Department of Justice on whether it has to split up its ad tech practices. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Michael Berkowitz, a longtime ad tech veteran with experience at Spiny, BERT, Lotomy, and MediaMath, joins AdTechGod to share his journey from journalism to ad tech leadership. He reflects on the industry's transformation, the growing sophistication of publishers, and how innovation has shifted from the U.S. to Europe. Michael discusses the risks publishers face in adopting new technology, the overuse of AI in marketing, and his belief that meaningful solutions, not buzzwords, will drive the next phase of growth. He also introduces Ad Aid, his concept for a more purposeful ad experience that benefits users and supports charitable causes. Takeaways Michael's unique path from journalism and PR to ad tech has given him a deep perspective on media and technology convergence. Many European ad tech companies are now innovating beyond their U.S. counterparts. Publishers face challenges in adopting new tech due to risk aversion and complex decision-making structures. AI's current role in ad tech is largely overhyped; its true impact is still years away. The sell side remains essential to the ad tech ecosystem and deserves continued support. Ad Aid aims to create a more positive user experience by tying ad engagement to charitable contributions. Social media fatigue is helping publishers regain audience attention and rebuild trust. Experience in the industry remains valuable, even as age bias persists in hiring. The future of ad tech depends on balancing innovation with authenticity and audience respect. Chapters 00:00 Introduction to Michael Berkowitz 01:00 From Journalism to Ad Tech 03:30 Early Days at MediaMath and BERT 05:40 Identifying Promising Tech and Market Fit 08:13 Challenges Facing Publishers 11:20 Trust, Credibility, and the State of Local News 12:19 The Reality of AI in Ad Tech 16:30 The Problem with Buzzword Marketing 18:28 Optimism for the Sell Side 21:17 Experience and Longevity in the Industry 23:45 The Ad Aid Concept 27:47 Making Ads Meaningful for Users 30:27 Closing Thoughts and Hope for the Future Learn more about your ad choices. Visit megaphone.fm/adchoices

Time spent on converting new clients is one of the biggest pain points for any business. We've all experienced it: you research the opportunity, calculate a budget, put together a proposal - only to discover weeks later, it was a waste of time. Wouldn't it be great to know before you even started the conversation...

Remote teams continue to struggle with delays caused by outdated, paper-based signature workflows. Printing, scanning, and mailing add unnecessary friction, especially when teams operate across time zones. When organizations move at a digital pace, slow approvals can derail momentum and create serious operational risk. Teams need a faster, safer way to move documents through the...

Ari Paparo sits down with Sergio Serra, PM Lead for RTB Fabric at AWS, to explore how Amazon is transforming the foundations of programmatic advertising. They break down how RTB Fabric eliminates data egress costs, improves latency through deterministic routing, and introduces a per-billion transaction model built specifically for ad tech. Recorded at Marketecture, this conversation reveals how AWS is creating purpose-built infrastructure for SSPs and DSPs, the power of modular services like real-time throttling and OpenRTB filtering, and why Fabric might redefine the economics of ad exchanges. Takeaways RTB Fabric removes the dual tax of data egress and load balancing costs. Deterministic availability zone routing cuts latency and boosts reliability. Built-in modules add rate limiting, filtering, and error masking without extra cost. The pricing model aligns with ad tech's transaction-based economics. AWS is opening Fabric beyond its own backbone, allowing external connectivity. Chapters 00:00 Introduction and AWS's Focus on Ad Tech 01:00 What RTB Fabric Solves for SSPs and DSPs 03:00 Eliminating Data Egress and Load Balancing Costs 05:00 How Deterministic Routing Improves Latency 07:00 Built-In Modules: Rate Limiting, Filtering, Error Masking 10:00 Pricing Model Based on Transactions 12:00 Internal vs. External Fabric Connections 14:00 Launch Partners and Future Expansion 15:30 Competitive Edge and Vision for RTB Fabric Learn more about your ad choices. Visit megaphone.fm/adchoices

Plus: A tough week for the crypto market. And Jaguar Land Rover slumps to quarterly loss after cyberattack. Julie Chang hosts. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today's show features: Brian Benstock, Vice President & General Manager of Paragon Honda and Paragon Acura David Boice, Founder & CEO of Team Velocity Sanjay Varnwal, Co-Founder & CEO of Spyne.ai Danny Zaslavsky, Co-Founder and President of VINCUE This episode is brought to you by: Stream Companies – A full-service, fully integrated, tech-enabled advertising agency that drives measurable results through performance marketing, creative and content development, and proprietary AdTech solutions. Our innovative platforms, including the Retail Ready platform and Integrated Marketing Cloud, empower brands to optimize performance and accelerate growth. To learn more, visit ⁠⁠https://www.streamcompanies.com/⁠⁠ VINCUE – The company behind the innovative VINCUE Vehicle Lifecycle Management platform, unifying and streamlining the inventory Plan, Buy, Manage, and Sell process for higher efficiency and more profit in every car. VINCUE is designed exclusivel to help dealers modernize operations, acquire the perfect inventory mix, and price and merchandise with precision. https://vincue.com Team Velocity - Team Velocity helps dealerships deliver faster, smarter, and more connected customer experiences through fully integrated platform technology. From websites and advertising to retention solutions and a native CDP, Team Velocity provides the tools dealerships need to succeed in every stage of the customer journey. Visit https://teamvelocitymarketing.com/ for more information or to request a demo. Spyne.ai – Meet Vini by Spyne — your dealership's AI-powered Conversational Agent. Vini answers every call and chat, engages customers instantly, and uncovers hidden revenue in your CRM and inventory. Every missed opportunity? Found and converted. Learn more at http://spyne.ai/vini-cdg CDG Circles – A modern peer group for auto dealers. Private dealer chats. Real insights — confidential, compliant, no travel required. Visit ⁠⁠⁠⁠https://cdgcircles.com/⁠⁠⁠⁠ to learn more. Car Dealership Guy is back with our second annual NADA Party—happening in Las Vegas on Thursday, February 5th. It's the hottest ticket at NADA 2026. Spots are limited and unfortunately we can't invite everyone —so RSVP today at ⁠⁠⁠⁠https://carguymedia.com/cdglive⁠⁠⁠⁠ and we hope to see you in Vegas! — Check out Car Dealership Guy's stuff: CDG News ➤ ⁠⁠⁠⁠https://news.dealershipguy.com/⁠⁠⁠⁠ CDG Jobs ➤ ⁠⁠⁠⁠https://jobs.dealershipguy.com/⁠⁠⁠⁠ CDG Recruiting ➤ ⁠⁠⁠⁠https://www.cdgrecruiting.com/⁠⁠⁠⁠ My Socials: X ➤ ⁠⁠⁠⁠https://www.twitter.com/GuyDealership⁠⁠⁠⁠ Instagram ➤⁠⁠⁠⁠ https://www.instagram.com/cardealershipguy/⁠⁠⁠⁠ TikTok ➤ ⁠⁠⁠⁠https://www.tiktok.com/@guydealership⁠⁠⁠⁠ LinkedIn ➤ ⁠⁠⁠⁠https://www.linkedin.com/company/cardealershipguy/⁠⁠⁠⁠ Threads ➤ ⁠⁠⁠⁠https://www.threads.net/@cardealershipguy⁠⁠⁠⁠ Facebook ➤ ⁠⁠⁠⁠https://www.facebook.com/profile.php?id=100077402857683⁠⁠⁠⁠ Everything else ➤ ⁠⁠⁠⁠dealershipguy.com

On today's podcast episode, we discuss the three big questions surrounding Google in Q3 and beyond: How much of a competitor to Google Chrome is OpenAI's new browser, Atlas? What's the main takeaway from the remedies hearings about Google's ad tech business? And what's the significance of Google's first $100 billion quarter? Join Senior Director of Podcasts and host Marcus Johnson, Senior Director of Briefings Jeremy Goldman, and Principal Analyst Yory Wurmser. Listen everywhere, and watch on YouTube and Spotify.   To learn more about our research and get access to PRO+ go to EMARKETER.com   Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode click here: https://www.emarketer.com/content/podcast-behind-numbers-big-3-questions-google-openai-atlas-ad-tech-hearings-100bn-quarter   © 2025 EMARKETER   Consumer attention is fragmented across multiple platforms and making informed advertising decisions is more critical—and complex—than ever. With Nielsen Ad Intel, you can streamline your strategy, minimize wasted spend, and identify opportunities to differentiate your brand, empowering you to stay ahead in an ever-changing market. Discover more today. www.nielsen.com

Today's show features: Alex Perdikis, CEO, Koons Motors, Inc. Michael Wood, GM of Jaguar Land Rover Chantilly Nick Huff, Used Car Director at Fred Martin Superstore This episode is brought to you by: Stream Companies – A full-service, fully integrated, tech-enabled advertising agency that drives measurable results through performance marketing, creative and content development, and proprietary AdTech solutions. Our innovative platforms, including the Retail Ready platform and Integrated Marketing Cloud, empower brands to optimize performance and accelerate growth. To learn more, visit ⁠https://www.streamcompanies.com/⁠ CDG Circles – A modern peer group for auto dealers. Private dealer chats. Real insights — confidential, compliant, no travel required. Visit ⁠⁠⁠https://cdgcircles.com/⁠⁠⁠ to learn more. Car Dealership Guy is back with our second annual NADA Party—happening in Las Vegas on Thursday, February 5th. It's the hottest ticket at NADA 2026. Spots are limited and unfortunately we can't invite everyone —so RSVP today at ⁠⁠⁠https://carguymedia.com/cdglive⁠⁠⁠ and we hope to see you in Vegas! — Check out Car Dealership Guy's stuff: CDG News ➤ ⁠⁠⁠https://news.dealershipguy.com/⁠⁠⁠ CDG Jobs ➤ ⁠⁠⁠https://jobs.dealershipguy.com/⁠⁠⁠ CDG Recruiting ➤ ⁠⁠⁠https://www.cdgrecruiting.com/⁠⁠⁠ My Socials: X ➤ ⁠⁠⁠https://www.twitter.com/GuyDealership⁠⁠⁠ Instagram ➤⁠⁠⁠ https://www.instagram.com/cardealershipguy/⁠⁠⁠ TikTok ➤ ⁠⁠⁠https://www.tiktok.com/@guydealership⁠⁠⁠ LinkedIn ➤ ⁠⁠⁠https://www.linkedin.com/company/cardealershipguy/⁠⁠⁠ Threads ➤ ⁠⁠⁠https://www.threads.net/@cardealershipguy⁠⁠⁠ Facebook ➤ ⁠⁠⁠https://www.facebook.com/profile.php?id=100077402857683⁠⁠⁠ Everything else ➤ ⁠⁠⁠dealershipguy.com

In this special episode of the MadTech Podcast, ExchangeWire's head of content John Still is joined by Nikki Bhargava, partner at Reed Smith LLP, to discuss the convergence between privacy and ad tech in the US. They look at the California Consumer Privacy Act (CCPA) and the AB566 bill recently signed by governor Gavin Newsom, and what the implementation of opt-out preference signals might look like for both businesses and consumers.

Erez Levin, a prominent figure in the Ad Tech industry known for his focus on quality joins AdTechGod on the podcast today. They discuss Erez's journey from Google to founding his advisory firm, the complexities of defining quality in marketing, and the importance of ad placement and publisher quality. The conversation dives into the incentives that drive the industry, the accountability of marketers, and the future of quality in advertising. Erez emphasizes the need for marketers to demand better effectiveness for their spend and to question the status quo in the industry. Takeaways Quality in advertising is a range, not a binary. Marketing should be viewed as a cloud science, not a clock science. Investing in quality controls can yield significant benefits. The buy side has commoditized media, leading to a race to the bottom. Quality media will be increasingly valued in the future. Marketers create the incentives that drive quality in advertising. Don't let perfect be the enemy of the good when it comes to quality controls. The long tail of publishers will likely become commoditized. Trust your gut and question the consensus in the industry. Quality is ultimately determined by effectiveness in advertising. Chapters 00:00 Introduction to Quality in Ad Tech 01:13 Erez Levin's Journey in Ad Tech 03:08 Understanding Quality in Marketing 05:52 The Importance of Ad Placement 08:59 The Role of Marketers in Quality Control 12:25 Incentives and Accountability in Advertising 16:12 The Future of Quality Media 19:17 Decommodization of Media 21:49 Lessons from Emet Advisory Learn more about your ad choices. Visit megaphone.fm/adchoices

Today's show features: Jeff Ramsey, CMO of Ourisman Auto Group Brian Kramer, EVP, Dealer Growth & Success at Cars Commerce Dustin Clark, CMO of Andy Mohr Auto Group This episode is brought to you by: Stream Companies – A full-service, fully integrated, tech-enabled advertising agency that drives measurable results through performance marketing, creative and content development, and proprietary AdTech solutions. Our innovative platforms, including the Retail Ready platform and Integrated Marketing Cloud, empower brands to optimize performance and accelerate growth. To learn more, visit https://www.streamcompanies.com/ CDG Circles – A modern peer group for auto dealers. Private dealer chats. Real insights — confidential, compliant, no travel required. Visit ⁠⁠https://cdgcircles.com/⁠⁠ to learn more. Car Dealership Guy is back with our second annual NADA Party—happening in Las Vegas on Thursday, February 5th. It's the hottest ticket at NADA 2026. Spots are limited and unfortunately we can't invite everyone —so RSVP today at ⁠⁠https://carguymedia.com/cdglive⁠⁠ and we hope to see you in Vegas! — Check out Car Dealership Guy's stuff: CDG News ➤ ⁠⁠https://news.dealershipguy.com/⁠⁠ CDG Jobs ➤ ⁠⁠https://jobs.dealershipguy.com/⁠⁠ CDG Recruiting ➤ ⁠⁠https://www.cdgrecruiting.com/⁠⁠ My Socials: X ➤ ⁠⁠https://www.twitter.com/GuyDealership⁠⁠ Instagram ➤⁠⁠ https://www.instagram.com/cardealershipguy/⁠⁠ TikTok ➤ ⁠⁠https://www.tiktok.com/@guydealership⁠⁠ LinkedIn ➤ ⁠⁠https://www.linkedin.com/company/cardealershipguy/⁠⁠ Threads ➤ ⁠⁠https://www.threads.net/@cardealershipguy⁠⁠ Facebook ➤ ⁠⁠https://www.facebook.com/profile.php?id=100077402857683⁠⁠ Everything else ➤ ⁠⁠dealershipguy.com

In this live recording (November 6th 2025) we have tackled website protections from pixel-related litigation or public enforcement, paying closer attention to technical measures and the bridge between legal compliance and code-based strategies.Our repeat guest is Daniel B. Rosenzweig, Founder & Principal Attorney at DBR Tech Law. He advises clients on legal and technical compliance with data privacy and AI laws, and counsels clients on industry mobile app store requirements, AdTech, and privacy-enhancing technologies.Daniel's legal practice is unique in that he develops and codes technical solutions to help serve as a bridge between legal, marketing, and technical teams, in addition to providing clients foundational legal services (e.g., conducting risk assessments, drafting disclosures, etc.). He excels at assisting organizations put the law into action by translating complex legal requirements into actionable technical implementations.Our next live recording session is scheduled for Wednesday January 14th 2026. Find more information on the Events section of the Masters of Privacy website.References:* Daniel B. Rosenzweig on LinkedIn* DBR Data Privacy Solutions* From wiretapping and video rentals to website pixels, SDKs, and APIs. CIPA/VPPA litigation, risk management, and practical strategies (Nov 2025 update, Masters of Privacy)* Daniel Rosenzweig: OK, fingerprinting (Masters of Privacy, February 2025)* Jennifer Oliver: privacy litigation over pixels, trackers, and cookies This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.mastersofprivacy.com/subscribe

David Danziger, SVP of partnerships at Dstillery joins AdTechGod. They discuss David's journey in the ad tech industry, the impact of technological advancements on audience segmentation, and the role of AI and machine learning in advertising. David emphasizes the importance of human relationships in client interactions and shares his passion for the ever-changing landscape of advertising technology.Takeaways Technological advancements have significantly improved audience targeting and segmentation. Neural networks and machine learning are foundational to modern ad tech. Audience segments are becoming more refined and specific due to advancements in technology. AI is enhancing efficiency but should complement human interaction, not replace it. The selection of audience segments is still prone to human error, indicating room for improvement. Client relationships remain crucial in the ad tech industry despite technological advancements. David enjoys the continuous learning opportunities within the ad tech space. The intersection of advertising, technology, and data is vital for the industry. David believes that the human element in client service will always be important. Chapters 00:00 Introduction to David Danziger and Dstillery 00:58 David's Journey in Ad Tech 03:52 Technological Advancements in Ad Tech 07:17 Refining Audience Segmentation 10:04 The Evolution of Audience Selection 12:57 AI and Machine Learning in Ad Tech 16:39 The Human Element in Client Relationships 23:40 Why David Chooses Ad Tech Learn more about your ad choices. Visit megaphone.fm/adchoices

Ari Paparo interviews Luke Schoenberger, Executive Vice President of Product Engineering at Playwire. They discuss Playwire's role as a major sales house for publishers, the development of a custom wrapper for ad monetization, and the challenges and opportunities in the display advertising landscape. Luke shares insights on the transition to in-app monetization, the competitive advantages of Playwire's offerings, and the future of display advertising amidst changing market dynamics. Takeaways Playwire is one of the largest sales houses in the industry. They provide a simple integration for publishers to monetize their websites. Playwire is building its own wrapper to improve ad monetization. The new wrapper allows for A/B testing and custom configurations. Publishers can benefit from a single payment instead of multiple SSPs. In-app monetization is a growing focus for Playwire. The app ecosystem has different monetization needs compared to the web. Analytics is a key feature of Playwire's wrapper solution. Competition in the ad tech space is increasing. The display advertising market is facing challenges due to generative AI. Chapters 00:00 Introduction to Playwire and Its Business Model 02:57 Building a Custom Wrapper for Publishers 05:49 Advantages of Playwire's Wrapper Over Prebid 08:54 The Role of GAM and Alternatives 11:46 Expanding into App Monetization 14:55 Challenges in App Monetization 17:52 Competitive Landscape and Market Challenges 20:43 Conclusion and Final Thoughts Learn more about your ad choices. Visit megaphone.fm/adchoices

Är det del av Moderaternas nya mediestrategi? Lyssna på alla avsnitt i Sveriges Radio Play. I veckan publicerade Aftonbladet en granskning som fick moderaternas presstab att sparka bakut. Aftonbladet publicerade att Ulf Kristerssons dotter fått låna Harpsund när hennes studentförening skulle ha kick-off för två år sen. Ett tveksamt sätt att använda statsministerns residens menade en professor som tidningen intervjuat. Men det dröjde inte länge innan motattacken var ett faktum. På X gick statsministerns biträdande presschef ut och menade att Aftonbladet jagat statsministerns dotter och hennes vänner och att dom ska skämmas. Aftonbladet i sin tur började gasta om att Moderaternas pressis helt enkelt ljuger.Erik Petersson har dykt rakt in i veckans största skitstorm och intervjuat Aftonbladets samhälls- och grävchef Jonathan Jeppson.Bråk mellan Leksands IF och lokala medier - vapenvila eller fred? Det har stormat kring storlaget Leksands IF. Inte bara för att det för tillfället går riktigt dåligt i hockeyligan SHL, där de ligger i botten efter flera förluster i rad - utan också för att Leksand har haft en minst sagt turbulent relation till medier och då i synnerhet till lokaltidningen Falukuriren. I oktober låste klubben dörrarna till träningarna alla dagar förutom onsdagar, någonting som blev en riksnyhet. Men Leksands konflikt med medier går tillbaka längre än så - till april i år.Tonchi Percan har åkt till Dalarna i en tid av vapenvila och pratat med Markus Josefsson, reporter Falukuriren, Markus Bäckström, chef för sporten på Falukuriren, Thomas ”Tjomme” Johansson, general manager Leksands IF, Helena Nyman, chefredaktör och ansvarig utgivare Falukuriren, Thorbjörn Carlsson, chefredaktör och ansvarig utgivare Siljan News.Ny EU-lagstiftning om politisk reklamDen 10 oktober trädde EU:s nya lagstiftning om politisk reklam i kraft. Förordningen ska öka transparensen, minska risken för utländsk valpåverkan och undvika en ny Cambridge Analytica-skandal. Men - kritiker har beskrivit det som ökad byråkrati som missar målet, och dominerande aktörer som Meta och Google har meddelat att dom på grund av det här stoppar all politisk annonsering i sina annonssystem.Vad innebär då det här för den svenska annonsmarknaden när vi strax går in i ett valår? Ökade möjligheter för svenska mediehus att tjäna pengar eller ett hot mot demokratin?Joanna Korbutiak har den här veckan vadat sig igenom EU:s snåriga lagparagrafer och intervjuat Jacob Dexe, Public Affairs Manager på IAB Sverige och Calle Boija, Head of Adtech på NTM.

Ari Paparo and Eric Franchi recap the highlights from Marketecture Live II, discussing the event's success, key speaker insights, and upcoming plans for the next event. They delve into recent earnings reports from major tech companies, including Meta and Google, analyzing market trends and the implications of Google's antitrust cases. The conversation also covers PayPal's partnership with OpenAI for payments on ChatGPT, and features a segment with Terry Kawaja, who shares his thoughts on the future of AI in advertising and the evolving landscape of ad tech. Takeaways Marketecture Live II was a sold-out success with great energy. The next Marketecture Live event will be double the size. Meta's revenue growth is impressive, but spending concerns linger. AI is becoming a significant driver in advertising revenue. Google faces serious antitrust challenges that could reshape the industry. PayPal's partnership with OpenAI could revolutionize online payments. The ad tech industry is entering a new phase with AI at the forefront. Terry Kawaja emphasizes the importance of AI in advertising's future. The need for transparency in advertising is often overstated. The landscape of ad tech is rapidly changing, with new opportunities emerging. Chapters 00:00 Intro & Marketecture Live II Recap 03:45 Speaker Highlights 10:00 Earnings Roundup 17:30 YouTube Reorg & Amazon Layoffs 23:00 Leadership Changes 27:30 Google Civil Antitrust Case Update 30:00 PayPal + OpenAI Partnership 34:00 Introducing Terry Kawaja 35:30 Terry Kawaja Live: AI, Ad Tech, and M&A 52:30 Closing Reflections Learn more about your ad choices. Visit megaphone.fm/adchoices

Today in the business of podcasting: ad tech survives on floating cash, Spotify revamps Apple TV app, Oxford Road finds why advertisers are holding back spend, and Netflix's Spotify choices lack comedy.Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.

Today in the business of podcasting: ad tech survives on floating cash, Spotify revamps Apple TV app, Oxford Road finds why advertisers are holding back spend, and Netflix's Spotify choices lack comedy.Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.

Today, special guest host Sam D'Arc is joined by Phil Pecoraro, Operating Partner at Murdock Chrysler Dodge Jeep Ram. We dig into Phil's first month running his new store — why he's returning to the same dealership where he earned his first GM role 16 years ago, how he's carrying forward the legacy of Larry H. Miller's final store, and much more. This episode is brought to you by: 1. CDK Global - Tune in October 21 at 11 a.m. CT for CDK's 5th annual CDK CONNECT, a virtual event packed with insights, innovations, and expert-led sessions. Featuring Rita Case, Sam D'Arc, and more. Register now or watch on-demand @ cdkglobal.com/connect 2. FullThrottle.ai - fullthrottle.ai® is a next-generation AdTech powerhouse. The Automotive DSP™ is built specifically for the auto industry, combining advanced programmatic targeting, real-time bidding, and analytics tailored to drive dealership and OEM performance. With fullthrottle.ai®, marketers can reach the right car shoppers at the right moment and optimize toward real business outcomes like test drives, leads, or sales. fullthrottle.ai bridges the gap between auto media buying and results-driven marketing. Learn more at https://www.fullthrottle.ai/ 3. Nomad Content Studio - Most dealers still fumble social—posting dry inventory pics or handing it off without a plan. Meanwhile, the store down the street is racking up millions of views and selling / buying cars using video. That's where Nomad Content Studio comes in. We train your own videographer, direct what to shoot, and handle strategy, to posting, to feedback. Want in with the team behind George Saliba, EV Auto, and top auto groups? Book a call at http://www.trynomad.co Check out Car Dealership Guy's stuff: For dealers: Industry job board ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://jobs.dealershipguy.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Dealership recruiting ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.cdgrecruiting.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Fix your dealership's social media ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.trynomad.co⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Request to be a podcast guest ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.cdgguest.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ For industry vendors: Advertise with Car Dealership Guy ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.cdgpartner.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Industry job board ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://jobs.dealershipguy.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Request to be a podcast guest ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.cdgguest.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Topics: 00:41 Biggest challenge in the new acquisition? 02:58 How did the key partnership form? 07:53 Early sales lessons from vacuums? 11:12 Best team building and leadership advice? 13:37 Key to turning around a dealership? 21:55 Balancing brand and community involvement? 24:17 Digital vs personal customer experience? 27:58 How to achieve top dealer status? 36:56 Best used car acquisition strategy? Car Dealership Guy Socials: X ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠x.com/GuyDealership⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠instagram.com/cardealershipguy/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ TikTok ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠tiktok.com/@guydealership⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠linkedin.com/company/cardealershipguy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Threads ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠threads.net/@cardealershipguy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Facebook ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠facebook.com/profile.php?id=100077402857683⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Everything else ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠dealershipguy.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

This week, we highlight my review of Amazon's new Vega OS-based Fire TV Stick, which claims to offer "remarkably fast app launches,” but when tested against the Fire TV Stick Max, I found there was no difference in speed. We also detail all the news from Apple regarding its deal with F1, Apple's services chief discussing how Apple approaches the live sports business and Apple's new bundle with Peacock. We also dispute Apple's odd claim that Apple TV has better video quality than other broadcasters because it doesn't compress its video, and the news that Apple will stream Select Los Angeles Lakers games in Apple's Immersive on Vision Pro. Also covered is the latest news from WBD regarding the launch of CNN All Access, Max now streaming in over 100 markets, and HBO Max ingesting the All Elite Wrestling PPV at native 1080p60 HDR (HLG source), transported at 425mbps JPEG XS and PCM audio directly from the venue. Finally, we cover some of my thoughts on my opening talk at the DanAds conference, where I reinforced why the CTV industry needs to prioritize outcomes over impressions.Podcast produced by Security Halt Media

Airbnb democratized hospitality. Uber democratized transportation. Now, ThumzUp Media (NASDAQ: TZUP) is democratizing advertising — paying everyday people 

In this episode of the Programmatic Digest, host Helene Parker sits down with Jana Meron, programmatic veteran and sell-side expert, for a deep dive into how the buy side and sell side can finally bridge the gap. This episode serves as a preview of their upcoming joint workshop — The Sell-Side Programmatic Foundation for Buyers — designed to help traders, buyers, and ad ops professionals better understand how publishers, SSPs, and ad tech integrations actually work. Jana shares her fascinating career journey, from early media buying days to leading programmatic and data operations at Business Insider and The Washington Post. She brings her insider perspective on what really happens behind the publisher ad stack, the complexity of SSP integrations, and how demand path optimization (DPO) mirrors the buy-side's supply path optimization (SPO). Together, Helene and Jana explore: The disconnect between buy-side traders and sell-side ops teams How publisher ad stacks function behind the scenes The real meaning of SPO vs. DPO What “wrappers,” “pre-bid,” and “open bidding” actually mean in practice Why traders should collaborate directly with publishers (not just SSPs) How building relationships with publishers strengthens campaign results Why understanding the sell side helps buyers optimize smarter Whether you're a buyer, trader, or publisher, this conversation will transform how you see the other side of the programmatic equation — and why it's time to build more collaboration, transparency, and trust across the ecosystem.   Sign up to this FREE workshop: https://programmaticdigest14822.ac-page.com/sell-side-workshop    About Us: We teach historically excluded individuals how to break into programmatic media buying and land their dream jobs. Through our Reach and Frequency® program, an engaged community, and expert coaching, we offer:   Programmatic Training & Coaching: Executive Membership: for the busy mid-level to senior or director-level programmatic ninja looking for a structured, high-impact way to stay ahead of evolving trends, sharpen your optimization skills, and connect with like-minded experts. Join Here: https://programmaticdigest14822.ac-page.com/executivemembership   Accelerator Program: A 6-week structured program with live coaching, hands-on DSP exercises, and real-time feedback. Sign Up: https://reachandfrequencycourse.thinkific.com/courses/program   Self-Paced Course: Learn at your own speed with full content access. Enroll Here: https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course   Timestamps 00:00 – Welcome & Guest Intro 03:14 – Jana's Career Journey: From Media Buyer to Programmatic Leader 08:33 – How the Sell-Side Ad Stack Actually Works 13:22 – SPO vs. DPO: What's the Difference? 19:45 – What Buyers Need to Know About Publisher Integrations 25:08 – How Traders Can Communicate Directly with Publishers 30:41 – Building the Bridge Between Supply & Demand 36:28 – Why Collaboration and Education Are the Future of Ad Tech 40:55 – Workshop Preview: The Sell-Side Programmatic Foundation for Buyers 45:12 – Closing Thoughts & Sponsor Shoutout Meet Our Guest: Jana Meron – Programmatic & Data Consultant, Former VP at The Washington Post https://www.linkedin.com/in/janameron   Meet The Team: Hélène Parker - Chief Programmatic Coach https://www.heleneparker.com/  https://www.linkedin.com/in/helene-parker   Manuela Cortes - Co-Host  Programmatic Digest In Espanol:  https://www.linkedin.com/in/manuela-cortes-   Learn Programmatic As a TEAM: https://www.heleneparker.com/workshop/ As a Programmatic Ninja: https://www.heleneparker.com/course/ Programmatic Coaching Newsletter: https://www.heleneparker.com/newsletter/   Programmatic Digest https://www.linkedin.com/company/programmatic-digest-podcast https://www.youtube.com/channel/UCBGMMRsZkw0IIUbQIJmMBxw   Looking for programmatic training/coaching?  Sign up to our Accelerator Program: A 6-week structured program with live coaching, hands-on within DSP(s) exercises, and real-time feedback—perfect for those who thrive on accountability and community, and looking to grow their technical skillset https://reachandfrequencycourse.thinkific.com/courses/program   Self-Paced Course: Full access to course content anytime, allowing independent learners to study at their own speed with complete flexibility. https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course   Sign up to this FREE workshop: https://programmaticdigest14822.ac-page.com/sell-side-workshop   

Today I'm joined by Amol Waishampayan, Co-Founder of fullthrottle.ai, and David Regn, CEO of fullthrottle.ai. We break down what's really working in dealership advertising right now, what's getting left behind, and the new approach smart dealers are using to reach more buyers — plus plenty more. This episode is brought to you by: 1. Repair360 - If you're in the used car business, you know wasted time is wasted money. Check out Repair360—the first and only reconditioning software that connects every function in the dealership to tighten recon and help you sell more cars — No more hounding vendors. Goodbye endless texts and hallway chases. Repair 360 connects all the dots. See where every car is and what its recon is costing minute-to-minute in real time. Go to @ http://www.repair360.com or click the link in the show notes below. 2. Matador AI - Discover why the biggest dealership groups in America are using Matador AI to enhance their Sales and BDC teams to sell and service more cars than ever before. Right now, podcast listeners get the first 30 days risk-free with an included white-glove onboarding, so you can experience the difference in your store. This offer is only available until the end of the month, so don't wait! Head to http://www.matador.ai and book your demo today. 3. fullthrottle.ai - fullthrottle.ai® is a next-generation AdTech powerhouse. The Automotive DSP™ is built specifically for the auto industry, combining advanced programmatic targeting, real-time bidding, and analytics tailored to drive dealership and OEM performance. With fullthrottle.ai®, marketers can reach the right car shoppers at the right moment and optimize toward real business outcomes like test drives, leads, or sales. fullthrottle.ai bridges the gap between auto media buying and results-driven marketing. Check out Car Dealership Guy's stuff: For dealers: Industry job board ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://jobs.dealershipguy.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Dealership recruiting ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.cdgrecruiting.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Fix your dealership's social media ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.trynomad.co⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Request to be a podcast guest ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.cdgguest.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ For industry vendors: Advertise with Car Dealership Guy ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.cdgpartner.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Industry job board ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://jobs.dealershipguy.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Request to be a podcast guest ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://www.cdgguest.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Topics:00:16 Current automotive advertising trends? 01:26 David's key industry insights? 02:30 How have ad strategies evolved? 04:25 Digital advertising challenges and opportunities? 12:49 What is an Automotive DSP? 21:07 Best DSP success story? 38:10 Future of automotive advertising? 39:55 Final advice for dealers? Car Dealership Guy Socials: X ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠x.com/GuyDealership⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠instagram.com/cardealershipguy/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ TikTok ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠tiktok.com/@guydealership⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠linkedin.com/company/cardealershipguy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Threads ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠threads.net/@cardealershipguy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Facebook ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠facebook.com/profile.php?id=100077402857683⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Everything else ➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠dealershipguy.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

On his first day in investment banking, Clayton Kossl was “thrown right into the cauldron.” With few senior professionals in the small aerospace and defense group, junior bankers like him were expected to face company owners directly. “You had to understand the businesses inside and out,” he tells us. The experience forced him to blend analytical depth with the interpersonal agility needed to earn trust in every room.That mix of skills—numbers and nuance—became a through line in Kossl's career. At ZocDoc, he joined a Strategic Finance team that partnered closely with the CEO and CFO, taking ownership of decisions that rippled across the fast-growing health-tech firm. The role taught him that financial modeling and relationship-building could coexist—and that influence often came from understanding how leaders think, not just how spreadsheets add up.Later, when Kossl joined Paintzen as one of roughly a dozen employees, those lessons proved vital. He rebuilt systems from scratch, partnered daily with the CEO and COO, and touched nearly every function of the business. “Someone had to do it,” he recalls. His ability to translate operational chaos into financial clarity helped guide Paintzen through its expansion and eventual sale to PPG Industries.Across these chapters, Kossl's story reveals a consistent pattern: using strategy to tell better stories. Whether advising founders or steering finance in ad-tech today, he views storytelling not as spin, but as structure—the way finance can make complexity understandable and transformation achievable.

Mike O'Sullivan (Co-Founder of Sincera and GM of Product at The Trade Desk) sits down with Michael Rubenstein, Co-Founder and Co-CEO of Firsthand, for a candid founder-to-founder conversation about innovation, risk, and leadership in the age of AI.From DoubleClick to AppNexus to Firsthand, Michael shares lessons from decades at the forefront of ad tech: what it means to build with purpose, how to hire and scale teams that thrive, and why the next wave of growth will come from brands who embrace AI directly.If you care about founder stories, AI, ad tech innovation, and building products that last, this episode offers a rare inside look from two builders shaping the future of the open internet. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of the Programmatic Digest, host Ellen Parker welcomes two of LinkedIn's most active programmatic voices: Gary Guarnaccia and Ryan Verklin. Together, they dive into the realities of in-housing, retail media, DSP strategy, and the ongoing shifts in supply path optimization (SPO). Ryan shares his journey from agency life to in-house at Bayer, where he helped lead the transition to hands-on programmatic buying before moving into retail media. Gary reflects on his role supporting Bayer's in-house teams through ad tech partnerships, ensuring programmatic and retail investments drive real business outcomes. We dig into hot-button industry debates, including: In-house vs. agency vs. retail media networks – how traders' roles are evolving. DSP strategy – why more DSPs don't automatically mean more reach. Retail media networks – the difference between on-site and off-site, and how CPG brands leverage retailer data for incremental reach. Amazon DSP – is it really positioned to replace other omni-channel platforms? Traders' perspective – why user-friendly DSPs, efficient reporting, and reduced friction are critical to long-term success. SPO and transparency – reacting to Index Exchange's announcement and The Trade Desk's move to categorize SSPs as resellers. The conversation highlights a recurring theme: programmatic traders need more love. Empowering the hands-on-keyboard teams with better tools, education, and collaboration leads to stronger business results—and less burnout. If you're a programmatic trader, strategist, or leader navigating the complexities of DSPs, SSPs, and retail media, this episode is packed with insights and candid perspectives you won't want to miss. Additional resource: Gary LinkedIn post    About Us: We teach historically excluded individuals how to break into programmatic media buying and land their dream jobs. Through our Reach and Frequency® program, an engaged community, and expert coaching, we offer:   Programmatic Training & Coaching: Executive Membership: for the busy mid-level to senior or director-level programmatic ninja looking for a structured, high-impact way to stay ahead of evolving trends, sharpen your optimization skills, and connect with like-minded experts. Join Here: https://programmaticdigest14822.ac-page.com/executivemembership   Accelerator Program: A 6-week structured program with live coaching, hands-on DSP exercises, and real-time feedback. Sign Up: https://reachandfrequencycourse.thinkific.com/courses/program   Self-Paced Course: Learn at your own speed with full content access. Enroll Here: https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course   Timestamps 00:00 – Welcome & Guest Introductions 03:11 – From Agency to In-House: Ryan & Gary's Journeys 08:35 – The Rise of Retail Media at Bayer 14:20 – DSP Strategy: Why More Doesn't Always Mean Better Reach 20:02 – Retail Media Networks: On-Site vs. Off-Site Explained 26:41 – Amazon DSP: Threat or Opportunity? 33:17 – Why Traders Deserve More Love in Ad Tech 40:05 – Reporting, AI, and Reducing Friction for Traders 46:28 – SPO Debate: Resellers, Transparency & Control 53:19 – Final Thoughts & Industry Takeaways   Meet Our Guest: Gary Guarnaccia – Ad Tech Partnerships, Bayer https://www.linkedin.com/in/gary-g-16328640/   Ryan Verklin – Retail Media Lead, Bayer https://www.linkedin.com/in/verklin/ https://www.instagram.com/verklin/ https://x.com/verklin   Meet The Team: Hélène Parker - Chief Programmatic Coach https://www.heleneparker.com/  https://www.linkedin.com/in/helene-parker   Manuela Cortes - Co-Host  Programmatic Digest In Espanol:  https://www.linkedin.com/in/manuela-cortes-   Learn Programmatic As a TEAM: https://www.heleneparker.com/workshop/ As a Programmatic Ninja: https://www.heleneparker.com/course/ Programmatic Coaching Newsletter:https://www.heleneparker.com/newsletter/   Programmatic Digest https://www.linkedin.com/company/programmatic-digest-podcast https://www.youtube.com/channel/UCBGMMRsZkw0IIUbQIJmMBxw   Looking for programmatic training/coaching?  Sign up to our Accelerator Program: A 6-week structured program with live coaching, hands-on within DSP(s) exercises, and real-time feedback—perfect for those who thrive on accountability and community, and looking to grow their technical skillset https://reachandfrequencycourse.thinkific.com/courses/program   Self-Paced Course: Full access to course content anytime, allowing independent learners to study at their own speed with complete flexibility. https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course   Join our next workshop by signing up to our waitlist below:  https://www.heleneparker.com/waitlist/