Podcasts about adtech

In this episode of the AdTech Heroes podcast, Jon Wallett talks with Ashok Ganapam, President, AdTech and Monetization at MediaMint, about how agentic AI and data science are transforming decision-making in ad tech.They explore what agentic AI really means beyond the hype, how it's reshaping ad operations, engineering, and business intelligence, and what it takes for teams to adopt it successfully.Interested in being a guest? Contact us: adtechheroespodcast.com/contact

In this episode of The MadTech Podcast, ExchangeWire's head of marketing, Grainne Reid, is joined by COO Lindsay Rowntree and John Still, head of content. They discuss Google's ad tech rules, OOH advertising growth, and John Lewis launching a YouTube chatshow.The first story covers Judge Leonie Brinkema's assessment on the DOJ's proposal to break up Google's ad tech business, and what the ruling means for advertisers. The second is out of home advertising in Q2 showing +12.7% revenue growth from the same period last year. The conversation explores drivers of OOH growth, and whether it will continue on the same trajectory without World Cup activations.Finally, John Lewis is launching an online chatshow with the aim of improving its visibility in AI search. How should retailers be adapting their marketing strategies in the age of chatbots and social media?•••0:00 Introduction1:23 US judge says Google should relax ad tech rules11:57 Out of Home advertising reports +12.7% revenue growth in Q222:16 John Lewis to launch YouTube chatshow to improve AI search results

Mediaocean's Bill Wise and Guy Kuperman join Joe and Eric to discuss the launch of AI Ventures. Building an AI product is getting easier. Finding customers, earning trust and making it work across adtech? Still hard. They explain how Mediaocean plans to help founders and why Bill thinks plumbing is sexy.

AI hallucinations nearly sparked an international crisis, Google dodged a breakup but faces new rules, and Meta's personal AI agent might be about to run your life. This week's episode ponders what's pragmatic, what's dangerous, and what's coming for everything from privacy to geopolitics. Judge Orders Data Sharing and Other Fixes to Solve Google's Ad Tech Monopoly US judge signals rejection of part of TikTok privacy settlement AI hallucination of Chinese nuclear components almost led to US military attack For the first time, the US military confirms it has deployed weapons in orbit OpenAI Discloses Six New Incidents of 'Concerning' A.I. Behavior Why AI pacing has become a false choice Iran and China Create First-of-Their-Kind Autonomous A.I. Influence Campaigns Hackers Got Inside a Flock Camera. Its Data Shows How the System Really Works Senate Votes to Block Crypto Bill in Major Blow to the Industry The EU Bans Social Media For Under-13s 'Maybe a year': Geoffrey Hinton gives the Senate a deadline on AI ZuckOff Is a Free App That Sees Meta Glasses Before They See You Host: Leo Laporte Guests: Owen Thomas, Jason Hiner, and Dan Patterson Download or subscribe to This Week in Tech at https://twit.tv/shows/this-week-in-tech Join Club TWiT for Ad-Free Podcasts! Support what you love and get ad-free audio and video feeds, a members-only Discord, and exclusive content. Join today: https://twit.tv/clubtwit Sponsors: trustedtech.team/twit rayneo.com NetSuite.com/TWIT ZipRecruiter.com/twit claude.ai/technology

AI hallucinations nearly sparked an international crisis, Google dodged a breakup but faces new rules, and Meta's personal AI agent might be about to run your life. This week's episode ponders what's pragmatic, what's dangerous, and what's coming for everything from privacy to geopolitics. Judge Orders Data Sharing and Other Fixes to Solve Google's Ad Tech Monopoly US judge signals rejection of part of TikTok privacy settlement AI hallucination of Chinese nuclear components almost led to US military attack For the first time, the US military confirms it has deployed weapons in orbit OpenAI Discloses Six New Incidents of 'Concerning' A.I. Behavior Why AI pacing has become a false choice Iran and China Create First-of-Their-Kind Autonomous A.I. Influence Campaigns Hackers Got Inside a Flock Camera. Its Data Shows How the System Really Works Senate Votes to Block Crypto Bill in Major Blow to the Industry The EU Bans Social Media For Under-13s 'Maybe a year': Geoffrey Hinton gives the Senate a deadline on AI ZuckOff Is a Free App That Sees Meta Glasses Before They See You Host: Leo Laporte Guests: Owen Thomas, Jason Hiner, and Dan Patterson Download or subscribe to This Week in Tech at https://twit.tv/shows/this-week-in-tech Join Club TWiT for Ad-Free Podcasts! Support what you love and get ad-free audio and video feeds, a members-only Discord, and exclusive content. Join today: https://twit.tv/clubtwit Sponsors: trustedtech.team/twit rayneo.com NetSuite.com/TWIT ZipRecruiter.com/twit claude.ai/technology

AI hallucinations nearly sparked an international crisis, Google dodged a breakup but faces new rules, and Meta's personal AI agent might be about to run your life. This week's episode ponders what's pragmatic, what's dangerous, and what's coming for everything from privacy to geopolitics. Judge Orders Data Sharing and Other Fixes to Solve Google's Ad Tech Monopoly US judge signals rejection of part of TikTok privacy settlement AI hallucination of Chinese nuclear components almost led to US military attack For the first time, the US military confirms it has deployed weapons in orbit OpenAI Discloses Six New Incidents of 'Concerning' A.I. Behavior Why AI pacing has become a false choice Iran and China Create First-of-Their-Kind Autonomous A.I. Influence Campaigns Hackers Got Inside a Flock Camera. Its Data Shows How the System Really Works Senate Votes to Block Crypto Bill in Major Blow to the Industry The EU Bans Social Media For Under-13s 'Maybe a year': Geoffrey Hinton gives the Senate a deadline on AI ZuckOff Is a Free App That Sees Meta Glasses Before They See You Host: Leo Laporte Guests: Owen Thomas, Jason Hiner, and Dan Patterson Download or subscribe to This Week in Tech at https://twit.tv/shows/this-week-in-tech Join Club TWiT for Ad-Free Podcasts! Support what you love and get ad-free audio and video feeds, a members-only Discord, and exclusive content. Join today: https://twit.tv/clubtwit Sponsors: trustedtech.team/twit rayneo.com NetSuite.com/TWIT ZipRecruiter.com/twit claude.ai/technology

AI hallucinations nearly sparked an international crisis, Google dodged a breakup but faces new rules, and Meta's personal AI agent might be about to run your life. This week's episode ponders what's pragmatic, what's dangerous, and what's coming for everything from privacy to geopolitics. Judge Orders Data Sharing and Other Fixes to Solve Google's Ad Tech Monopoly US judge signals rejection of part of TikTok privacy settlement AI hallucination of Chinese nuclear components almost led to US military attack For the first time, the US military confirms it has deployed weapons in orbit OpenAI Discloses Six New Incidents of 'Concerning' A.I. Behavior Why AI pacing has become a false choice Iran and China Create First-of-Their-Kind Autonomous A.I. Influence Campaigns Hackers Got Inside a Flock Camera. Its Data Shows How the System Really Works Senate Votes to Block Crypto Bill in Major Blow to the Industry The EU Bans Social Media For Under-13s 'Maybe a year': Geoffrey Hinton gives the Senate a deadline on AI ZuckOff Is a Free App That Sees Meta Glasses Before They See You Host: Leo Laporte Guests: Owen Thomas, Jason Hiner, and Dan Patterson Download or subscribe to This Week in Tech at https://twit.tv/shows/this-week-in-tech Join Club TWiT for Ad-Free Podcasts! Support what you love and get ad-free audio and video feeds, a members-only Discord, and exclusive content. Join today: https://twit.tv/clubtwit Sponsors: trustedtech.team/twit rayneo.com NetSuite.com/TWIT ZipRecruiter.com/twit claude.ai/technology

AI hallucinations nearly sparked an international crisis, Google dodged a breakup but faces new rules, and Meta's personal AI agent might be about to run your life. This week's episode ponders what's pragmatic, what's dangerous, and what's coming for everything from privacy to geopolitics. Judge Orders Data Sharing and Other Fixes to Solve Google's Ad Tech Monopoly US judge signals rejection of part of TikTok privacy settlement AI hallucination of Chinese nuclear components almost led to US military attack For the first time, the US military confirms it has deployed weapons in orbit OpenAI Discloses Six New Incidents of 'Concerning' A.I. Behavior Why AI pacing has become a false choice Iran and China Create First-of-Their-Kind Autonomous A.I. Influence Campaigns Hackers Got Inside a Flock Camera. Its Data Shows How the System Really Works Senate Votes to Block Crypto Bill in Major Blow to the Industry The EU Bans Social Media For Under-13s 'Maybe a year': Geoffrey Hinton gives the Senate a deadline on AI ZuckOff Is a Free App That Sees Meta Glasses Before They See You Host: Leo Laporte Guests: Owen Thomas, Jason Hiner, and Dan Patterson Download or subscribe to This Week in Tech at https://twit.tv/shows/this-week-in-tech Join Club TWiT for Ad-Free Podcasts! Support what you love and get ad-free audio and video feeds, a members-only Discord, and exclusive content. Join today: https://twit.tv/clubtwit Sponsors: trustedtech.team/twit rayneo.com NetSuite.com/TWIT ZipRecruiter.com/twit claude.ai/technology

AI hallucinations nearly sparked an international crisis, Google dodged a breakup but faces new rules, and Meta's personal AI agent might be about to run your life. This week's episode ponders what's pragmatic, what's dangerous, and what's coming for everything from privacy to geopolitics. Judge Orders Data Sharing and Other Fixes to Solve Google's Ad Tech Monopoly US judge signals rejection of part of TikTok privacy settlement AI hallucination of Chinese nuclear components almost led to US military attack For the first time, the US military confirms it has deployed weapons in orbit OpenAI Discloses Six New Incidents of 'Concerning' A.I. Behavior Why AI pacing has become a false choice Iran and China Create First-of-Their-Kind Autonomous A.I. Influence Campaigns Hackers Got Inside a Flock Camera. Its Data Shows How the System Really Works Senate Votes to Block Crypto Bill in Major Blow to the Industry The EU Bans Social Media For Under-13s 'Maybe a year': Geoffrey Hinton gives the Senate a deadline on AI ZuckOff Is a Free App That Sees Meta Glasses Before They See You Host: Leo Laporte Guests: Owen Thomas, Jason Hiner, and Dan Patterson Download or subscribe to This Week in Tech at https://twit.tv/shows/this-week-in-tech Join Club TWiT for Ad-Free Podcasts! Support what you love and get ad-free audio and video feeds, a members-only Discord, and exclusive content. Join today: https://twit.tv/clubtwit Sponsors: trustedtech.team/twit rayneo.com NetSuite.com/TWIT ZipRecruiter.com/twit claude.ai/technology

AI hallucinations nearly sparked an international crisis, Google dodged a breakup but faces new rules, and Meta's personal AI agent might be about to run your life. This week's episode ponders what's pragmatic, what's dangerous, and what's coming for everything from privacy to geopolitics. Judge Orders Data Sharing and Other Fixes to Solve Google's Ad Tech Monopoly US judge signals rejection of part of TikTok privacy settlement AI hallucination of Chinese nuclear components almost led to US military attack For the first time, the US military confirms it has deployed weapons in orbit OpenAI Discloses Six New Incidents of 'Concerning' A.I. Behavior Why AI pacing has become a false choice Iran and China Create First-of-Their-Kind Autonomous A.I. Influence Campaigns Hackers Got Inside a Flock Camera. Its Data Shows How the System Really Works Senate Votes to Block Crypto Bill in Major Blow to the Industry The EU Bans Social Media For Under-13s 'Maybe a year': Geoffrey Hinton gives the Senate a deadline on AI ZuckOff Is a Free App That Sees Meta Glasses Before They See You Host: Leo Laporte Guests: Owen Thomas, Jason Hiner, and Dan Patterson Download or subscribe to This Week in Tech at https://twit.tv/shows/this-week-in-tech Join Club TWiT for Ad-Free Podcasts! Support what you love and get ad-free audio and video feeds, a members-only Discord, and exclusive content. Join today: https://twit.tv/clubtwit Sponsors: trustedtech.team/twit rayneo.com NetSuite.com/TWIT ZipRecruiter.com/twit claude.ai/technology

AI hallucinations nearly sparked an international crisis, Google dodged a breakup but faces new rules, and Meta's personal AI agent might be about to run your life. This week's episode ponders what's pragmatic, what's dangerous, and what's coming for everything from privacy to geopolitics. Judge Orders Data Sharing and Other Fixes to Solve Google's Ad Tech Monopoly US judge signals rejection of part of TikTok privacy settlement AI hallucination of Chinese nuclear components almost led to US military attack For the first time, the US military confirms it has deployed weapons in orbit OpenAI Discloses Six New Incidents of 'Concerning' A.I. Behavior Why AI pacing has become a false choice Iran and China Create First-of-Their-Kind Autonomous A.I. Influence Campaigns Hackers Got Inside a Flock Camera. Its Data Shows How the System Really Works Senate Votes to Block Crypto Bill in Major Blow to the Industry The EU Bans Social Media For Under-13s 'Maybe a year': Geoffrey Hinton gives the Senate a deadline on AI ZuckOff Is a Free App That Sees Meta Glasses Before They See You Host: Leo Laporte Guests: Owen Thomas, Jason Hiner, and Dan Patterson Download or subscribe to This Week in Tech at https://twit.tv/shows/this-week-in-tech Join Club TWiT for Ad-Free Podcasts! Support what you love and get ad-free audio and video feeds, a members-only Discord, and exclusive content. Join today: https://twit.tv/clubtwit Sponsors: trustedtech.team/twit rayneo.com NetSuite.com/TWIT ZipRecruiter.com/twit claude.ai/technology

AI hallucinations nearly sparked an international crisis, Google dodged a breakup but faces new rules, and Meta's personal AI agent might be about to run your life. This week's episode ponders what's pragmatic, what's dangerous, and what's coming for everything from privacy to geopolitics. Judge Orders Data Sharing and Other Fixes to Solve Google's Ad Tech Monopoly US judge signals rejection of part of TikTok privacy settlement AI hallucination of Chinese nuclear components almost led to US military attack For the first time, the US military confirms it has deployed weapons in orbit OpenAI Discloses Six New Incidents of 'Concerning' A.I. Behavior Why AI pacing has become a false choice Iran and China Create First-of-Their-Kind Autonomous A.I. Influence Campaigns Hackers Got Inside a Flock Camera. Its Data Shows How the System Really Works Senate Votes to Block Crypto Bill in Major Blow to the Industry The EU Bans Social Media For Under-13s 'Maybe a year': Geoffrey Hinton gives the Senate a deadline on AI ZuckOff Is a Free App That Sees Meta Glasses Before They See You Host: Leo Laporte Guests: Owen Thomas, Jason Hiner, and Dan Patterson Download or subscribe to This Week in Tech at https://twit.tv/shows/this-week-in-tech Join Club TWiT for Ad-Free Podcasts! Support what you love and get ad-free audio and video feeds, a members-only Discord, and exclusive content. Join today: https://twit.tv/clubtwit Sponsors: trustedtech.team/twit rayneo.com NetSuite.com/TWIT ZipRecruiter.com/twit claude.ai/technology

This week we covered the first week or so of Google's unusual ranking volatility only to see things spike up in a big way this week as well - something is up. Google's remedies are out for its ad tech monopoly ruling. Google has an AI contribution pilot for paying publishers...

AI, privacy, digital footprints, and trust take center stage as Walter Harrison explains the hidden data economy, while Dave reflects on 9/11, voting, and political fatigue.

As The Trade Desk confronts negative growth guidance, executive turnover, and a 15% workforce reduction, media analysts Brian Wieser and Luke Stillman dissect the structural missteps behind the company's valuation drop.They reveal how an insistence on open-web transparency manifestos lost ground to buyer demands for price, convenience, and direct supply path performance.Key Highlights

Three Italians walk into an adtech podcast and somehow end up discussing local media, A players, private equity, childhood labor, and the emotional damage caused by getting cut from middle-school football. Ribeye CEO and co-founder Joe Marino joins Joe Zappa and Eric Franchi to explain why building a company is not easy, despite how effortless every founder makes it look on LinkedIn.

AdTechGod sits down with Mike Brooks, Founder of Brooks Industries, to explore the convergence of CTV and mobile apps, the future of TV data, performance CTV, product-market fit, and how AI is creating new opportunities across advertising. Interested in sponsoring the show? Contact ⁠ http://marketecturemedia.com Takeaways: CTV and mobile apps are converging: Mike sees significant opportunity as the app and connected TV ecosystems increasingly overlap. TV data is still evolving: Advances in streaming and ACR data could unlock a new generation of advertising products and targeting capabilities. Product-market fit comes first: Startups need to focus on solving a specific problem instead of chasing every new opportunity. Performance CTV has real potential: Mike believes TV can drive measurable installs and conversions, particularly for mobile-first brands looking beyond traditional acquisition channels. AI is making big data actionable: Mike sees practical AI value in modeling large datasets and turning complex signals into useful insights for advertisers and streaming companies. Chapters:00:00 Welcome to the AdTechGod Pod00:13 Meet Mike Brooks01:05 Mike's Journey Through Apps, Ad Tech, and CTV05:06 Building Partnerships at LG Ad Solutions06:10 The Convergence of CTV and Mobile Apps08:27 What the Industry Is Underestimating08:58 The Future of TV and Streaming Data11:54 Why Product-Market Fit Matters13:48 The Power of Focus for Startups16:33 Is Performance CTV Really the Future?18:06 Using CTV to Drive Installs and Conversions20:00 Rethinking the “Performance TV” Label21:58 AI's Role in Advertising and Consulting24:25 Final Thoughts and How to Connect Guests: AdTech God Learn more about your ad choices. Visit megaphone.fm/adchoices

With AI eating everyone's traffic, publishers could use a sympathetic ear. AdTech Therapy's Jana Meron and Scott Messer talk through the sell side's biggest challenges and break down what Google avoiding an ad tech breakup means for media owners.

Judge Rules Against Google's Ad Tech Business Breaking Up | EP. 449This week on Marketing O'Clock: A federal judge ruled against Google's ad tech business having to break up, though they ordered that the platform end its practices which depress ad rates for web publishers. Plus, there's a new automated campaign creation feature on Google Ads. Visit us at - https://marketingoclock.com/

This week, we covered how Google for the second time dodged being broken up, this time over its ad tech monopoly. Google AI Overviews are expanding by default...

Today in the business of podcasting:Podcast Movement 2026 heads to New York City September 17 and 18 at Terminal 5, where anyone registered by September 4 gets their podcast or company artwork on a Times Square display, and Tom Webster previews the keynote lineup and his Podcast Landscape 2026 research.Hernan Lopez breaks down a new inflection point in streaming distribution, weighing direct-to-consumer, wholesale deals through Amazon Channels, Roku, and YouTube, and ad-tier monetization, projecting Amazon Channels could reach roughly $10 billion a year.A federal judge ruled Google will not be forced to break up its ad tech business despite earlier monopoly findings, a decision set to reshape pricing, inventory access, and competition across programmatic advertising.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

We've launched Minimum Competence CLE, and our first course is now available completely free. Researching Federal Tax Issues After Loper Bright looks at how the Supreme Court's decision ending Chevron deference changes the way lawyers should research and evaluate Treasury regulations, IRS guidance, and other federal tax authorities.Take the course and earn CLE credit at cle.minimumcomp.com.This Day in Legal History: The Treaty of ParisOn September 3, 1783, American and British negotiators signed the Treaty of Paris, formally ending the Revolutionary War and, with it, securing the thing the whole war had been fought over: British recognition of the independence of the United States. For the young nation, this was the moment it became, in the eyes of international law, a sovereign country among sovereign countries.The American delegation—Benjamin Franklin, John Adams, and John Jay—negotiated remarkably favorable terms. In its very first substantive article, Britain acknowledged the United States to be “free, sovereign and independent.” The treaty set generous boundaries, extending the new nation west to the Mississippi River, granted Americans valuable fishing rights off Newfoundland, and addressed the thorny questions of pre-war debts and the treatment of Loyalists. Franklin, ever the shrewd diplomat, had played the European powers against one another to extract terms far better than a defeated-looking rebellion might have expected.The significance of September 3, 1783 is foundational in the most literal sense. A declaration of independence is a claim; a treaty of peace in which your former ruler concedes that claim is its legal realization. The Treaty of Paris is the document in which the United States stopped being a rebellion and started being a nation with recognized borders, treaty-making power, and standing in the world. Everything that followed—the Constitution four years later, the entire edifice of American law—was built on the sovereignty this treaty secured. And it's worth remembering Franklin's hard-won wisdom, captured in today's opening quote, from a man who had seen the war up close: there was never a good war, or a bad peace. On a day of stories about the ordinary business of a functioning legal system, it's worth pausing on the treaty that made that system possible.Google has won a major victory: a federal judge has declined to force the company to sell off its advertising-technology business, opting for behavioral remedies instead of a breakup. Some background: last year, U.S. District Judge Leonie Brinkema in Virginia found that Google had illegally monopolized key parts of the ad-tech market—the plumbing that places digital ads across much of the web. This week's ruling was about the remedy, and remedy is where antitrust cases are won or lost in practice. The Justice Department and a coalition of states wanted a structural remedy: forcing Google to divest its ad exchange, breaking the company up to restore competition. Judge Brinkema declined to go that far. Instead, she imposed behavioral remedies—requiring Google to change how it operates, to open up aspects of its ad auctions and share data with rivals, under ongoing oversight. Here's the legal significance. Courts are historically very reluctant to order structural breakups; they're drastic, hard to administer, and risk unintended consequences, so judges tend to prefer conduct remedies that police behavior rather than dismantle a company. We just saw the same pattern in the separate Google search-monopoly case, where a different judge also declined to force a divestiture. So a picture is emerging: Google keeps being found to have violated antitrust law, and keeps avoiding a breakup, landing instead with behavioral restrictions. Critics argue conduct remedies are weak—that a monopolist told to behave will find new ways to dominate. Google and its defenders say a breakup would be overkill. The significance is that this is the central debate in modern antitrust: when you've found illegal monopoly power, do you regulate the monopolist's conduct, or do you break it up? For now, in the ad-tech case, the answer is conduct—and that's a big win for Google. Google defeats US bid to force ad-tech sale | ReutersCNBC · BloombergBoeing has paid a $3.1 million fine to the Federal Aviation Administration over a raft of safety and quality-control violations—and the number itself is the story. The penalty covers a series of failures, including the January 2024 incident in which a door plug blew off an Alaska Airlines 737 MAX 9 in mid-flight, along with other lapses like unqualified work and improper pressure on an FAA-designated representative. Here's the thing to understand: $3.1 million is, essentially, the maximum civil penalty the FAA is statutorily allowed to impose for this set of violations. And for a company the size of Boeing—which books tens of billions of dollars in revenue—critics, including families of crash victims and aviation-safety advocates, call a figure like that a rounding error, a cost of doing business rather than a genuine deterrent. That's the real legal and policy issue here: the gap between the penalties regulators are authorized to levy and the scale of the companies they regulate. When the maximum lawful fine is trivial relative to a company's balance sheet, the deterrent value of the penalty largely evaporates, and enforcement becomes symbolic. This is separate from the criminal exposure Boeing has faced over the earlier 737 MAX crashes; this is the civil, regulatory side. The significance is a recurring question in regulatory law: statutory penalty caps, often set decades ago and never updated for inflation or corporate scale, can leave regulators without the tools to meaningfully punish or deter misconduct by the largest players. Boeing writes a $3.1 million check, and the deeper questions about its safety culture—and about whether our regulatory penalties have any teeth against a corporate giant—remain very much open.Boeing paid $3.1 million fine to FAA over widespread safety violations | ReutersUS News · CBS NewsAnd finally, a federal judge has blocked the EPA from sending California's landmark vehicle-emissions rules to Congress for a possible fast-track repeal—a ruling that turns on a genuinely clever piece of administrative-law maneuvering. Here's the setup. Under the Clean Air Act, California has a unique, long-standing power to set its own, stricter vehicle-emissions standards through “waivers” granted by the EPA, and other states can choose to follow California's lead. The EPA, this June, took the position that those waivers should have been submitted to Congress under the Congressional Review Act—the CRA—which is significant because the CRA lets the Senate repeal a federal “rule” by a simple majority vote, bypassing the 60-vote threshold that would otherwise be needed. In other words, by reclassifying California's waivers as “rules,” the EPA could hand the Senate a path to wipe them out with 51 votes. California sued, arguing the waivers aren't rules and don't belong in the CRA process at all. U.S. District Judge Beryl Howell agreed, and she did not mince words—she said the EPA was asking the court to “engage in Orwellian doublethink,” writing that “the EPA cannot say one thing to Congress while ignoring any consequence from reclassifying these waivers as rules.” The significance operates on two levels. Substantively, it protects California's authority to regulate tailpipe emissions, which shapes the auto market nationwide because so many states follow California's standards. Procedurally, it's a check on a creative attempt to use a reclassification to unlock a simple-majority repeal—a reminder that agencies can't relabel their actions to reach a preferred political outcome without legal consequences. The fight over how America regulates car emissions just ran into the fine print of administrative law, and for now, California's rules stand. US judge bars EPA effort to send California vehicle emissions rules to Congress | ReutersPolitico · Courthouse News This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.minimumcomp.com/subscribe

A federal judge has ruled that Google is not required to sell off its advertising technology business, despite previously finding that the company maintained an illegal monopoly in the sector. The decision rejects a request by the Department of Justice for a structural breakup, opting instead for behavioral remedies that mandate changes to how Google's software interacts with competitors. This judgment allows the tech giant to maintain its AdX exchange and other services as long as it makes its tools more compatible with rival systems. While critics view this as a missed opportunity to dismantle a dominant force, others argue it prevents massive market disruption while still promoting a fairer landscape for advertisers. The court has given both parties one month to finalize a judgment that reflects these new operational restrictions. Overall, the ruling represents a significant legal victory for Google, signaling a potentially more lenient approach to major antitrust enforcement.

Today in the business of podcasting:Podcast Movement 2026 heads to New York City September 17 and 18 at Terminal 5, where anyone registered by September 4 gets their podcast or company artwork on a Times Square display, and Tom Webster previews the keynote lineup and his Podcast Landscape 2026 research.Hernan Lopez breaks down a new inflection point in streaming distribution, weighing direct-to-consumer, wholesale deals through Amazon Channels, Roku, and YouTube, and ad-tier monetization, projecting Amazon Channels could reach roughly $10 billion a year.A federal judge ruled Google will not be forced to break up its ad tech business despite earlier monopoly findings, a decision set to reshape pricing, inventory access, and competition across programmatic advertising.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

Join Dan Larkman, Founder and CEO of Keynes, for a masterclass on navigating the evolution of Connected TV (CTV) advertising, marketing technology, and modern team scaling. Founded in 2018, Keynes was built on the core belief that CTV performance must be transparent, measurable, and directly actionable for brands of all sizes. Drawing from his career leading ad-tech operations, data analytics, and customer success, Dan breaks down why pure "black-box AI" solutions hit a performance ceiling, how automated workflows compress manual campaign setup from days into minutes, and why the ultimate competitive advantage lies in pairing a 90% AI execution engine with a 10% high-touch human expert.

Jordan Bentley, founder of Audio Hook, explains how he built a performance-based podcast advertising model where brands only pay for real outcomes, not impressions. He and Tye talk about why AI made ad production easier (not the strategy), and why geo-based incrementality testing beats promo codes for proving what's actually working.

Rushed methodology changes implemented mid-season by Nielsen have severely shaken the NFL's confidence in standard television ratings. NFL Chief Data Officer Paul Ballew explains how media fragmentation is forcing leagues and networks to demand radical transparency or switch to new transactional metrics. Key Highlights

AdTechGod sits down with Alex Brownstein, CEO and Founder at AHB Advisors, to examine where advertising and ad tech are heading. They discuss The Trade Desk's organizational evolution, why mid-size agencies could become active acquirers, how AI may reshape the agency model, and why the industry may need to rediscover memorable brand building alongside performance and measurement. Read more from Alex Brownstein by subscribing to his Substack: https://ahbadvisors.substack.com/ Interested in sponsoring the show? Contact http://marketecturemedia.com Takeaways Ad tech companies should evolve through thoughtful expansion rather than abrupt strategic pivots. Mid-size agencies could become more active acquirers as larger holding companies navigate structural complexity. AI will reshape agency work, shifting value from routine execution toward strategy and business outcomes. Agencies may find new value as intermediaries between brands and dominant technology platforms. Advertising needs a better balance between measurable performance and memorable, long-term brand building. Chapters00:00 Introduction to the AdTechGod Pod00:18 Meet Alex Brownstein, Strategic Advisor, former 3C Ventures and McKinsey01:22 From investment banking to LiveIntent and ad tech03:18 What finance taught Alex about advertising and business strategy05:17 The Trade Desk, CFO changes and organizational alignment09:02 Why ad tech companies are evolving their core businesses12:04 Why mid-size agencies could become major acquirers16:00 The complexity of large agency organizations17:13 What McKinsey's operating model can teach agencies18:29 Will AI kill agencies or change how they work?20:56 A new potential role for agencies between brands and platforms22:27 Alex's prediction for the next three years of advertising23:25 Why memorable brand building could make a comeback25:17 What advertising lost in the influencer era26:05 Have advertisers gone too far toward data and measurement?27:53 Brand recognition and the top of the marketing funnel28:21 Closing thoughts with Alex Brownstein28:38 Outro Learn more about your ad choices. Visit megaphone.fm/adchoices

A new tools aims to help publishers deal with ad-tech snafus. Sponsored by Magellan AI. Join Magellan AI today at 12P ET for a live look at where Q2 podcast ad dollars went. Join the webinar https://podnews.net/cc/3655 Visit https://podnews.net/update/flying-this-thing for the story links in full, and to get our daily newsletter.

Senior editors Victoria McNally and Alyssa Boyle chat about why ad tech insiders should learn more about the larger TV media industry (via our sister brand Cynopsis!), and what's new in the world of home screen ads.

AI and human evaluators rated the same 20 ad concepts within 0.2 points of each other, across nearly every dimension. So can a machine really judge great creative?This week, Elena and Rob are joined by SVP Brand Strategy Catrina McAuliffe to unpack Marketing Architects' new seven-criteria framework for creative quality. Catrina shares how the framework was built, how it held up against 500 marketing and creative pros, and where AI still falls short. Marketers will get a clearer sense of when to trust AI's creative feedback, and when human debate still wins.Topics covered: [01:00] The seven-criteria framework for creative quality [09:00] Testing the framework against 500 marketing and creative pros [11:00] AI and human scores landed within point-two of each other [13:00] Does AI push ideas toward safe, average creative? [15:00] How the framework differs from ScriptSooth pretesting [16:00] Using AI to sharpen writers, not replace them [22:00] Where pretesting and the framework each fit in  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: 2026 Marketing Architects Research Press Release: https://marketingarchitects.com/blog/marketing-architects-research-gives-humans-and-ai-a-shared-language-for-creative-quality Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.

In this episode of the Programmatic Digest, Hélène Parker sits down with Dr. Augustine Fou, founder of Fou Analytics, to unpack the realities of ad fraud, attribution, AI, and programmatic optimization. Dr. Fou challenges some of the metrics and tools our industry has relied on for years, explaining how bots can manipulate signals like CTR and how algorithms can unintentionally optimize toward fraudulent inventory. The conversation also explores the limitations of traditional fraud detection, the importance of independent verification, and how traders can use more granular data, including placements and Seller IDs, to better understand where their budgets are actually going. At the heart of the conversation is a simple question: Are we optimizing for metrics, or are we optimizing for real business outcomes? Key Takeaways Question vanity metrics: High CTR and other engagement metrics don't always mean better campaign performance. AI is only as good as its signals: If algorithms optimize toward manipulated metrics, they can unintentionally send more budget toward fraudulent inventory. Look beyond standard fraud reports: Fraud percentages only reflect what verification technology is able to detect. Audit your placements: Regularly review where your ads are running and whether those environments make sense for your audience. Pay attention to Seller IDs: Seller-level data can provide another layer of transparency when evaluating programmatic supply. Consider independent verification: Post-bid data can help validate what actually happened after an impression was served. Quality matters more than volume: Fewer, higher-quality impressions reaching real humans can be more valuable than maximizing cheap reach. Keep the human in the loop: Automation can make traders more efficient, but critical thinking, QA, and active optimization remain essential. Optimize toward business outcomes: Ultimately, campaign success should connect back to real results, not just what looks good in a DSP report.   About Us: We help historically excluded individuals break into programmatic media buying and land jobs they love. Through our Reach and Frequency® program, coaching, and community, we make learning programmatic clear, practical, and welcoming. Join once, stay learning forever. Past workshops, paid gems, and every new recording + resource added as we go. This library isn't a one-time thing, it's the Foull vault plus all Fouture trainings, recordings, and guides. Access it here: https://www.heleneparker.com/library

Nonprofits are facing unprecedented funding volatility, shrinking donor files, and increased pressure to prove impact, forcing them to rethink how they build trust with new and current donors. In today's episode, Kris Johns discusses how nonprofits can tap into television as a surprisingly accessible, highly trusted channel for donor acquisition and long-term relationship building — often at a cost lower than social media advertising. Tune in to learn how television amplifies every other channel in your mix, why evergreen efforts matter all year long, how small budgets can still succeed on the big screen, and how to measure results across an integrated fundraising campaign. Want to suggest a topic, guest, or nonprofit organization for an upcoming episode? Send an email with the subject "NPFX suggestion" to contact@ipmadvancement.com. Additional Resources AdGood's Ad Manager tool https://adgood.streamr.ai/ [NPFX] Authentic, Ethical, and Effective Messaging — From Theory to Practice https://www.ipmadvancement.com/npfx/authentic-ethical-and-effective-messaging-from-theory-to-practice Guest Kris Johns is the CEO and Founder of The AdGood Foundation, a 501(c)(3) nonprofit dedicated to transforming unused advertising inventory into a powerful tool for social change. By leveraging global partnerships and advanced technology, AdGood empowers nonprofits with affordable and effective Connected TV (CTV) advertising solutions. With over 15 years of experience in media technology, Kris specializes in Streaming (FAST & AVOD), Monetization, and AdTech. His career has been driven by a commitment to innovation, growth, and impact, consistently achieving revenue growth and enhanced profitability through strong client relationships and strategic leadership. Founding AdGood was a natural evolution for Kris, uniting his passion for social impact with a deep understanding of streaming and AdTech. Under his leadership, AdGood continues to innovate and lead in the digital advertising industry, delivering effective solutions that meet the evolving needs of clients and consumers alike. https://www.linkedin.com/in/krisjohns/ https://adgood.org/ Host Russ Phaneuf, a co-founder of IPM Advancement, has a background in higher education development, with positions at the University of Hartford, Northern Arizona University, and Thunderbird School of Global Management. As IPM's managing director & chief strategist, Russ serves as lead fundraising strategist, award-winning content creator, and program analyst specializing in applied system dynamics. https://www.linkedin.com/in/russphaneuf/ https://www.ipmadvancement.com/ Connect with NPFX LinkedIn https://www.linkedin.com/showcase/npfx/ Facebook https://www.facebook.com/npfxpodcast Instagram https://www.instagram.com/npfx_podcast/ YouTube https://www.youtube.com/@ipmadvancement

Photo by Zac Taheriyan on Unsplash Published 10 August 2026 e564 with Michael, Andy and Michael – a spider filled episode with AdTech and lifesaving robotic implications, VR Mario Kart, quantum lawn mowing, identity management and a whole lot more! Michael, Andy and Michael begin the episode with Spider-Man showing up in an unexpected place – a BMW infotainment system!  The negative reactions from the articles and cohosts were not surprising.  The team have discussed ads you don't want showing up where you don't want them – like on automotive windshields, in AR, and more – see e481 from 2024 in the links below for more on this. The team shifts to a more enjoyable driving experience, where Andy describes what he did to enable a VR version of Mario Kart.  Next up – a reflection on 30 years of Quake with an anniversary release.  Then, appealing to the team's sensibilities on mowing lawns and penchant for NP quantum problems, a lawn mowing optimization game from Pudding.   Switching from software to hardware, the cohosts take a look at a surprising smaller than expected device called the Octopus 16 which measures EEG brain signals to allow the user to control a computer.  See the show notes below for the original box for the Emotiv headset from the July 2015 kickstarter. Then, the titular post for this show, a new robot based on nature for rescuing people who are drowning.  The inspiration for this robot was a fishing spider who walks on water to capture its prey.  Your show notes thankfully do not include pictures of such spiders, though if you click through to the Arxiv paper, there is a picture, so consider yourself warned.  While not discussed in this episode, Dr. Kate Darling's book The New Breed: What Our History with Animals Reveals about Our Future with Robots explores social and ethical themes on robotics that fit nicely into this theme.  Michael M had a chance to hear her speak at Duke earlier this year and an article about that talk is included in the notes below. Rounding out the show, the team wraps up with an identity service from Meta called Facebook Verified.  This free service is intended to help identify when a person is a human and distinguish from AI agents.  The cohosts shared thoughts about this topic and the service before the recording time was exhausted. Aside from spiders, what other robotic form factors based on the animal and insect kingdom would you want to see?  Have your bots

Ace Hardware's RedVest Media is rewriting the retail advertising playbook by turning a late market entry into a strategic advantage across its 5,200 store footprint. Head of Retail Media Molly Hjelm joins Mike Shields to explain why friction-free Pacvue integration, closed-loop endemic attribution, and re-embracing physical stores outperform legacy off-platform tactics. Key Highlights ⏰ The Late-Mover Edge: Launching a network today means skipping years of clunky tech builds and plugging straight into mature e-commerce and delivery setups.

Send Wilk a text with your feedback! (incoming msgs only - I can't reply) Erez Levin spent nearly a decade inside Google's ad tech world before becoming one of the loudest internal voices warning that the industry was built to reward quantity over quality — and that those same broken incentives are what fuel outrage, fear, and grievance across the wider internet.Now Erez writes at Holding the Line, where he makes the case for what he calls principled ostracism: real social consequences for people who cross clear moral lines, paired with a genuine path back for anyone willing to own it. He draws a hard line between that and cancel culture, which he says punishes disagreement instead of actual hatred.Wilk and Erez dig into how norms actually change, why celebrating political violence deserves real cost, and how a single memo from a Wall Street investor got a group of Harvard students to retract a petition within three days. It's a conversation about where accountability ends and cruelty begins — and why courageous citizenship means holding a line without writing people off for good. We've forgotten what it feels like to have a real conversation.The week of August 10th, join AllSides for a live conversation about the American Dream — how we're thinking about it and navigating the challenges.Your insights will be anonymized and included in a report to help leaders better understand how people see this issue.Sign up today at allsides.com/derate-hate The world is a better place if we are better people. Be grateful for all you've got. Make every day the day that you want it to be!Please follow the DTH podcast on:Facebook, Instagram, Twitter(X) ,  YouTube,  Substack Subscribe to us wherever you enjoy your audio or from our site. Please leave us a rating and feedback on Apple podcasts or other platforms. You can share your thoughts or request Wilk for a speaking engagement on our contact page: DerateTheHate.com/ContactThe Derate The Hate podcast is proudly produced in collaboration with Braver Angels — America's largest grassroots, cross-partisan organization working toward civic renewal and bridging partisan divides. Learn more: BraverAngels.orgWelcome to the Derate The Hate Podcast!*The views expressed by Wilk, his guest hosts &/or guests on the Derate The Hate podcast are their own and should not be attributed to any organization they may otherwise be affiliated with.

Heather Macaulay, co-founder of MadConnect, joins Joe Zappa and Eric Franchi to discuss building a company after 40, balancing motherhood and leadership, and turning a career setback into a new opportunity. She also explains how MadConnect solves connectivity challenges across AdTech and MarTech, why experienced founders can make better decisions, and why you can have it all, just not all at once. Plus, Heather challenges Adam Epstein to a five-mile run, and Joe puts his 20 chin-ups claim on the record.

Cannes debuted a new award for creative consistency this year. 73 brands entered. Just two won.This week, Elena, Angela, Rob, Catherine, and Nikki unpack what actually happened at Cannes versus what just made headlines. The team shares why intelligence-gathering, not glamour, is the real reason to attend, and how AI is quietly reshaping ad tech products behind the scenes. They also weigh in on where live sports, retail media, and creator marketing genuinely fit into an effectiveness-driven strategy versus where they're overhyped. Marketers will walk away knowing which Cannes trends deserve real budget attention and which are just award-show noise. Topics covered:[02:00] Why Marketing Architects decided to start attending Cannes[04:00] The real gap between Cannes glamour and the actual work[13:00] How AI is quietly reshaping ad tech products[14:00] Live sports as a growth opportunity, not a silver bullet[17:00] Why competing streaming platforms are all facing the same challenges[21:00] Retail media and creator marketing: tools, not full strategies[24:00] Cannes' new award for long-term creative consistencyTo learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources:2026 The Drum Article: https://www.thedrum.com/opinion/andrew-tindall-what-ritson-and-sharp-got-right-and-wrong-at-cannesGet more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.

In a world obsessed with optimizing the ad tech supply chain, what if the focus on 'shorter' paths is a complete misdirection from building 'smarter' ones that actually align with brand value?Agility requires brands to move beyond incremental optimization and fundamentally rethink their media operating models. It's about building a framework that is inherently resilient to platform shifts, privacy changes, and evolving audience expectations.Today, we're going to talk about the disconnect between the technical ad tech conversation and the strategic needs of the brand. We'll explore how leaders can bridge this gap by focusing on smarter media paths, curated inventory, and an operating model built for long-term value creation.To help me discuss this topic, I'd like to welcome, Bob Regular, CEO at Infolinks Media. Bob, welcome to the show! About Bob RegularBob Regular is a long-established pioneer in the digital media industry with over 25 years of advertising experience. As CEO of Infolinks Media, he drives the company's mission to provide innovative contextual and native advertising solutions to web publishers and advertisers worldwide. Bob has founded and scaled multiple digital businesses, generating over $1 billion in revenue, and he is the founder and managing partner of Delivering Yield, an investment and advisory firm focused on advancing digital media through strategic investments. With extensive experience in capital raising, he has successfully secured over $250 million in funding and excels in operating ad platforms, developing products, training teams, and implementing efficient processes to meet the industry's evolving needs. Known for his entrepreneurial spirit and visionary leadership, Bob continues to influence the future of digital advertising, significantly contributing to Infolinks' success and the broader digital media ecosystem, with a mission to transform the landscape by leveraging data, technology, and creativity to enhance advertising effectiveness. Bob Regular on LinkedIn: https://www.linkedin.com/in/rregular ---------- Resources ---------- Infolinks Media: The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703 We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873fChaser is the only Slack-native project management platform that helps teams turn messages into tracked tasks, automate follow-ups, and maintain team-wide visibility, without adopting another tool. Now integrated with Claude and other GenAI tools. Learn more at trychaser.com and use code AGILEBRAND for a 3-month free trial (normal trial is 14 days).The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose. Learn more: https://aglbrnd.co/r/60a7299222a7bcf1 Start building your own apps with Replit and get $20 off. Learn more: https://aglbrnd.co/r/93531742a7625a20 Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.

„Mój ojciec i dziadek budowali fabryki, ja od zawsze miałem gen tworzenia czegoś z niczego”. Co się dzieje, gdy zamiast iśćbezpieczną ścieżką w korporacji, rzucasz pracę, zaczynasz od sprzedaży ołówków, a po latach budujesz polski AdTech, który rzuca wyzwanie globalnym monopolom Google i Meta?

Celebrating 200 Episodes: Community, Representation, and the Future of Programmatic Digest Reaching 200 episodes is more than a milestone. It's a celebration of the incredible community that has supported Programmatic Digest from day one. In this special episode, Hélène Parker and Manuela Cortez reflect on the journey that brought them here, the lessons they've learned along the way, and the vision they're building for the future. From expanding the podcast into Spanish to creating opportunities for more diverse voices in ad tech, this conversation is a reminder that meaningful change happens one conversation at a time. Whether you've been listening since Episode 1 or you're just discovering Programmatic Digest, thank you for being part of this community. In This Episode Why launching Spanish-language episodes has helped amplify voices across Latin America and made programmatic education more accessible. How podcasting has transformed our own careers by helping us become better listeners, stronger leaders, and lifelong students of the industry. Why representation isn't just a goal. It's a responsibility. We discuss our commitment to featuring more women and underrepresented professionals across every area of ad tech. The reality of producing an independent podcast, including the time, financial investment, and consistency required to reach 200 episodes. Why creating a safe space for honest conversations has always been at the heart of Programmatic Digest. What's ahead for the second half of the year, including meeting in person at Programmatic I/O New York, growing our Latin American community, and expanding new ways to connect with listeners. Key Takeaways Every conversation is an opportunity to learn something new. Representation creates opportunity and helps the next generation see what's possible. Community will always be more important than competition. Consistency isn't always easy, but it's what turns a vision into something lasting. The best ideas often come from people who simply have the courage to share their voice. Looking Ahead As we celebrate 200 episodes, we're just getting started. Our focus for the next chapter includes: Growing both our English and Spanish podcast communities. Building meaningful partnerships with sponsors who believe in education and representation. Creating more opportunities for in-person networking and learning. Continuing to spotlight the people and ideas shaping the future of programmatic advertising. Thank you to every guest, listener, sponsor, and community member who has been part of this journey. We couldn't have reached this milestone without you, and we're excited for what's next. Connect With Us

Spotify is shifting from a traditional audio platform into a powerful multi-format ad engine driven by advanced data targeting and transparent, value-exchange sponsorship models. Through innovative automated tools and natural language API plugins, the streaming giant is eliminating traditional production barriers so brands of all sizes can easily deploy high-ROAS campaign creative. Key Highlights

Level up your leadership: https://forms.gle/nqRTUvgFrtdYuCbr6 Is the video game industry being kept afloat by tech giants willingly lighting billions of dollars on fire—and what happens to your studio when the subsidy stops? In this episode, Ben sits down with Colan Neese, SVP of Gaming at Screen Engine/ASI and author of the Patch Notes newsletter, to deconstruct the shifting macroeconomic tectonic plates of gaming. They dive into the reality of platform economics, why Microsoft is losing an estimated 64 cents on every dollar invested in gaming, the likely rise of ad-supported models in the PC/console ecosystem, and the terrifying market realities of the Grand Theft Auto VI release timeline. What You'll Learn in This Episode: What the true data reveals about the current collapse of platform economics, Microsoft's aggressive studio layoffs, and why the "rounding error" era of gaming budgets is officially over Why the industry's current reliance on wishlist momentum and renting creator attention is fundamentally broken, and why ad-tech algorithms might be a viable solution to solve game discovery How GTA 6 is creating an unprecedented industry black hole that is actively deflating competitor mindshare, shrinking long-tail revenues, and forcing studios to aggressively alter their release calendars If you're a leader in game dev who is trying to forecast your studio's launch window, build a sustainable monetization strategy, and survive the impending GTA 6 market consolidation, this episode is for you. Learn more about Colan Neese: Connect with Colan on LinkedIn at https://www.linkedin.com/in/colanneese/ and subscribe to his newsletters: Mind Game Patch Notes: https://www.linkedin.com/newsletters/mindgame-patch-notes-7336099537939255300/ LinkedIn Newsletter: https://www.linkedin.com/newsletters/7336099537939255300/ Connect with us:

This week on Shared Security, Tom and Scott dig into surveillance pricing: the use of personal data, behavioral profiles, shopping history, location signals, income assumptions, household information, and AI-driven targeting to decide what price or discount different people see for the same product.The conversation connects New Jersey's proposed grocery surveillance-pricing ban, Consumer Reports-style loophole concerns, loyalty-card data, and a creepy Papa John's / Instacart / streaming-ad example into one listener-friendly question: when does ordinary dynamic pricing become personalized price discrimination based on what companies think they know about your life?** Links mentioned on the show **EPIC — New Jersey Legislature Passes Grocery Surveillance Pricing Ban https://epic.org/new-jersey-legislature-passes-grocery-surveillance-pricing-ban/Schneier on Security — Papa Johns Surveillance-Based Advertising https://www.schneier.com/blog/archives/2026/07/papa-johns-surveillance-based-advertising.htmlEFF — California's Bill to Ban Surveillance Pricing https://www.eff.org/deeplinks/2026/06/californias-bill-ban-surveillance-pricingScott's Digital Legacy Project https://securityperspectives.com/digital-legacy-tools/** Watch this episode on YouTube **[YOUTUBE URL]** Become a Shared Security Supporter **Get exclusive access to bonus episodes, listen to new episodes before they are released, receive a monthly shout-out on the show, and get a discount code for 15% off merch at the Shared Security store. Become a supporter today by going to our YouTube channel's membership section: https://www.youtube.com/channel/UCg9CCDIYkDDqwEZ3UYaxjnA/join** Thank you to our sponsors! **SLNTVisit https://slnt.com to check out SLNT's amazing line of Faraday bags and other products built to protect your privacy. As a listener of this podcast you receive 10% off your order at checkout using discount code "sharedsecurity".** Subscribe and follow the podcast **Subscribe on YouTube: https://www.youtube.com/c/SharedSecurityPodcastFollow us on Bluesky: https://bsky.app/profile/sharedsecurity.bsky.socialFollow us on Mastodon: https://infosec.exchange/@sharedsecurityJoin us on Reddit: https://www.reddit.com/r/SharedSecurityShow/Visit our website: https://sharedsecurity.netSubscribe on your favorite podcast app: https://sharedsecurity.net/subscribeSign-up for our email newsletter to receive updates about the podcast, contest announcements, and special offers from our sponsors: https://shared-security.beehiiv.com/subscribeLeave us a rating and review: https://ratethispodcast.com/sharedsecurityContact us: https://sharedsecurity.net/contact

Influence Mobile founder and CEO Daniel Todd joins Chris Lustrino to discuss how the company built Rewarded Play into a major rewards platform for mobile gaming. Influence Mobile helps game developers acquire and retain high-value players by offering rewards to users who discover, play, and spend inside mobile games. Daniel explains how his decades of experience in internet advertising and rewards programs led to the company's current model, why older women are among the most valuable mobile gaming audiences, and why mobile gaming's scale is often underestimated. The conversation also covers Influence Mobile's $28 million revenue base, its Android success, upcoming iOS expansion, white-label opportunities, and the long-term vision for a broader rewards ecosystem. View Influence Mobile on Kingscrowd

Relying solely on programmatic CTV auctions locks brands out of premium live sports and high-value cultural moments while racking up heavy middleware fees. This deep dive reveals how direct-to-ad-server tech and large language models are restructuring streaming media execution to protect brand safety, automate delivery, and enforce flawless frequency capping. Key Highlights

Rio Longacre joins Joe Zappa and Eric Franchi to discuss the future of advertising, the growing influence of AI and what it takes to stay ahead in an industry that never stops changing.

The traditional retail media playbook is undergoing a massive transformation as platforms shift away from transactional clicks toward holistic, real-world shopping experiences. This week, Sam's Club VP and GM Harvey Ma, breaks down how their membership data and cross-enterprise synergy with Walmart are setting a new standard for full-funnel brand measurement. Key Highlights

We're told AI will revolutionize marketing, but many leaders are finding it just creates more content chaos and operational risk. Is the answer more AI, or a fundamentally different approach to how AI is managed?Today we are at PegaWorld 2026 at the MGM Grand in Las Vegas, and, we're going to talk about:- The shift from generative AI for content creation to agentic AI for end-to-end campaign execution.- How to orchestrate multiple AI agents to move from a marketing brief to a live, personalized campaign in minutes, not weeks.- Implementing the governance and human oversight necessary to scale AI-driven marketing responsibly and avoid the risks of uncontrolled automation.To help me discuss this topic, I'd like to welcome Tara DeZao, Director of Product Marketing, AdTech and MarTech at Pega. About Tara DeZao Tara DeZao, Director of Product Marketing, AdTech and MarTech at Pega, is passionate about helping clients deliver better, more empathetic customer experiences backed by artificial intelligence. Over the last decade, she has cultivated a successful career in the marketing departments of both startups and Fortune 500 enterprise technology companies. She is a subject matter expert on all things marketing and has authored articles that have appeared in AdExchanger, VentureBeat, MarTech Series and more. Tara received her bachelor's degree from the University of California, Berkeley and an MBA from the University of Massachusetts, Amherst. Tara DeZao on LinkedIn: https://www.linkedin.com/in/taradezao/ ---------- Resources ---------- : https://www.pega.com Pega provides the leading AI-powered platform for enterprise transformation. The world's most influential organizations trust Pega's technology to reimagine how work gets done by automating workflows, personalizing customer experiences, and modernizing legacy systems. Since 1983, Pega's scalable, flexible architecture has fueled continuous innovation, helping clients accelerate their path to the autonomous enterprise. Learn more at Pega.com We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873fDon't miss We Make Future - the International Festival of Innovation in AI, Tech, and Digital Marketing, June 24-26 in Bologna. Learn more: https://aglbrnd.co/r/c80991afff416bb2The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose. Learn more: https://aglbrnd.co/r/60a7299222a7bcf1 Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.