Podcasts about adtech

This week on Shared Security, Tom and Scott dig into surveillance pricing: the use of personal data, behavioral profiles, shopping history, location signals, income assumptions, household information, and AI-driven targeting to decide what price or discount different people see for the same product.The conversation connects New Jersey's proposed grocery surveillance-pricing ban, Consumer Reports-style loophole concerns, loyalty-card data, and a creepy Papa John's / Instacart / streaming-ad example into one listener-friendly question: when does ordinary dynamic pricing become personalized price discrimination based on what companies think they know about your life?** Links mentioned on the show **EPIC — New Jersey Legislature Passes Grocery Surveillance Pricing Ban https://epic.org/new-jersey-legislature-passes-grocery-surveillance-pricing-ban/Schneier on Security — Papa Johns Surveillance-Based Advertising https://www.schneier.com/blog/archives/2026/07/papa-johns-surveillance-based-advertising.htmlEFF — California's Bill to Ban Surveillance Pricing https://www.eff.org/deeplinks/2026/06/californias-bill-ban-surveillance-pricingScott's Digital Legacy Project https://securityperspectives.com/digital-legacy-tools/** Watch this episode on YouTube **[YOUTUBE URL]** Become a Shared Security Supporter **Get exclusive access to bonus episodes, listen to new episodes before they are released, receive a monthly shout-out on the show, and get a discount code for 15% off merch at the Shared Security store. Become a supporter today by going to our YouTube channel's membership section: https://www.youtube.com/channel/UCg9CCDIYkDDqwEZ3UYaxjnA/join** Thank you to our sponsors! **SLNTVisit https://slnt.com to check out SLNT's amazing line of Faraday bags and other products built to protect your privacy. As a listener of this podcast you receive 10% off your order at checkout using discount code "sharedsecurity".** Subscribe and follow the podcast **Subscribe on YouTube: https://www.youtube.com/c/SharedSecurityPodcastFollow us on Bluesky: https://bsky.app/profile/sharedsecurity.bsky.socialFollow us on Mastodon: https://infosec.exchange/@sharedsecurityJoin us on Reddit: https://www.reddit.com/r/SharedSecurityShow/Visit our website: https://sharedsecurity.netSubscribe on your favorite podcast app: https://sharedsecurity.net/subscribeSign-up for our email newsletter to receive updates about the podcast, contest announcements, and special offers from our sponsors: https://shared-security.beehiiv.com/subscribeLeave us a rating and review: https://ratethispodcast.com/sharedsecurityContact us: https://sharedsecurity.net/contact

Influence Mobile founder and CEO Daniel Todd joins Chris Lustrino to discuss how the company built Rewarded Play into a major rewards platform for mobile gaming. Influence Mobile helps game developers acquire and retain high-value players by offering rewards to users who discover, play, and spend inside mobile games. Daniel explains how his decades of experience in internet advertising and rewards programs led to the company's current model, why older women are among the most valuable mobile gaming audiences, and why mobile gaming's scale is often underestimated. The conversation also covers Influence Mobile's $28 million revenue base, its Android success, upcoming iOS expansion, white-label opportunities, and the long-term vision for a broader rewards ecosystem. View Influence Mobile on Kingscrowd

Relying solely on programmatic CTV auctions locks brands out of premium live sports and high-value cultural moments while racking up heavy middleware fees. This deep dive reveals how direct-to-ad-server tech and large language models are restructuring streaming media execution to protect brand safety, automate delivery, and enforce flawless frequency capping. Key Highlights

Private equity just bid to take Criteo private at a 50%+ premium and two of the sharpest voices in commerce & media read the exact same filings and reached opposite conclusions. Ayelet Shipley and Christian Hassold break down Vista Equity Partners' (with hedge fund Quinti Capital) proposed take-private of Criteo (Nasdaq: CRTO): the "melting ice cube" bear case vs. Ken Kubec's "Footnote Trade" bull case (reported retail-media revenue down 32% vs. ~24% underlying growth once you strip out an accounting change and two client roll-offs), why a business throwing off ~$400M in profit was trading around 2x EBITDA, the Luxembourg "re-domicile escape hatch," and whether Vista's playbook gives Criteo product oxygen or runs off its 900 engineers.Plus the market update on AI marketing-tech venture rounds (geoSurge, Vendelux), and two quick deal hits with very different structures: Descartes x Drivin and Banzai x ConnectAndSell.⏱️ Chapters 00:00 — Intro: Market & Deals Friday 00:49 — Market Update: VC keeps funding AI marketing tech (geoSurge, Vendelux) 03:06 — Feature: Vista + Quinti bid to take Criteo private — the facts 05:55 — The Operator's Read (Christian): toll road, or mispriced commerce-media asset? 11:32 — The Deal Architect's Read (Ayelet): incentives & the Luxembourg escape hatch 15:50 — Quick Hits: Descartes/Drivin & Banzai/ConnectAndSell 19:40 — WrapReads referenced: Chris Sheldon: https://www.linkedin.com/posts/chris-j-sheldon_criteos-retail-media-growth-fell-from-23-share-7480304433730441216-MyKwKen Kubec: https://www.linkedin.com/posts/kenkubec_privateequity-adtech-retailmedia-ugcPost-7480605776760307713-dbqi

James MacDonald, Founder of Limelight, joins That's What I Call Marketing to discuss programmatic advertising, building a global ad tech business, AI and why simplicity still matters for marketers today.This episode explores the journey from Fleet Street advertising sales to modern programmatic technology, through a practical conversation about risk, reinvention, customer focus, remote culture and building technology that solves real problems.In this episode, we cover:– What Fleet Street taught James about sales, resilience and asking for the business– Why helping people buy is more powerful than pushing people to buy– How James identified the gap that led to Limelight– Why programmatic advertising still needs simplicity, support and better execution– How Limelight thinks about AI, interoperability and the importance of human judgement– What it takes to build and maintain a strong remote culture across a global teamA useful listen for marketers interested in ad tech, programmatic advertising, AI in marketing, founder stories, sales, customer success, remote teams and building through change.That's What I Call Marketing is the podcast for marketers who care about brand, B2B, creativity, effectiveness and the future of the profession.Follow the show for more conversations with CMOs, marketing leaders, agency leaders, professors, authors, thinkers and practitioners.Find more episodes at: https://www.thatswhaticallmarketing.comThis Cannes Sessions episode is brought to you in partnership with The Digital Voice.Find out more at: https://www.thedigitalvoice.co.uk01:38 Starting out on Fleet Street03:19 What early sales teaches you04:35 From eggs to advertising06:27 Helping people buy, not pushing a sale07:04 Mentors, mistakes and learning through failure07:11 Starting again and founding Limelight09:31 Finding the right business partner10:59 Identifying the gap in programmatic12:00 Building the Limelight platform14:00 Taking risks as a founder15:59 Building culture as the company grows16:42 Running a fully remote global business18:17 What Limelight does20:49 How people discover Limelight22:16 Listening to customers and building the product23:33 AI, human judgement and interoperability26:05 Why simplicity matters in technologyThat's What I Call Marketing is where marketers come for real conversations about brand, B2B, creativity, effectiveness and the future of the profession.Hosted by Conor Byrne, the show features conversations with CMOs, marketing leaders, agency leaders, authors, thinkers and practitioners about what good marketing looks like in practice.Listen, follow and find more episodes at: https://www.thatswhaticallmarketing.comConnect with Conor on LinkedIn: https://www.linkedin.com/in/conorbyrneirl/If you enjoy the show, please follow, subscribe and leave a review. It helps more marketers find the conversations. Hosted on Acast. See acast.com/privacy for more information.

We discuss the transition of AI-native applications toward ad-supported monetization models. Among other things, we cover:Whether AI-native apps will follow the mobile gaming trajectory by adopting hybrid monetization models to reach massive global audiencesHow the high operational costs of AI inference necessitate a move toward ad-supported tiers to maintain sustainable profit marginsWhy the granular intent signals captured in LLM conversations offer a superior alternative to traditional search-based advertising targeting mechanismsWhat new native ad formats will emerge to integrate seamlessly into AI workflows without disrupting the core user experienceWhen the venture capital funding environment will demand more disciplined monetization strategies from AI startups over pure user growthHow established ad-tech infrastructure from the mobile gaming era can be adapted to serve the unique needs of AI developersThanks to the sponsors of this week's episode of the Mobile Dev Memo podcast:⁠⁠INCRMNTAL⁠⁠⁠. True attribution measures incrementality, always on.Xsolla⁠. With the Xsolla Web Shop, you can create a direct storefront, cut fees down to as low as 5%, and keep players engaged with bundles, rewards, and analytics.⁠Branch⁠. Branch is an AI-powered MMP, connecting every paid, owned, and organic touchpoint so growth teams can see exactly where to put their dollars to bring users in the door and keep them coming backInterested in sponsoring the Mobile Dev Memo podcast? Contact Mobile Dev Memo advertising.The Mobile Dev Memo podcast is available on:SpotifyYouTubeApple Podcasts

The traditional retail media playbook is undergoing a massive transformation as platforms shift away from transactional clicks toward holistic, real-world shopping experiences. This week, Sam's Club VP and GM Harvey Ma, breaks down how their membership data and cross-enterprise synergy with Walmart are setting a new standard for full-funnel brand measurement. Key Highlights

As browser cookies fade, marketing teams face the challenge of finding reliable data alternatives that accurately reflect real-world consumer needs. At the same time, traditional out-of-home media is moving toward automated, programmatic delivery networks. Dylan Conroy sits down with Matt Longley, CEO at Mobsta Ltd, to discuss how geobehavioral data platforms link physical movement history with retail purchase layers to optimize multi-screen campaigns.Key Themes Covered:Overhauling event marketing from short-term transaction tracking to long-term brand positioning.Using physical context data rather than online browser history to identify buyer intent.Combining vehicle renewals, real estate listings, and consumer purchase registries.Scheduling time-specific ad variations across mobile screens and digital out-of-home panels.Checking programmatic AI systems against clear compliance and data governance ground rules.Matt Longley is the CEO at Mobsta Ltd, an independent geobehavioral technology platform that builds efficient localized ad campaigns for global brands.Connect with Matt Longley on LinkedIn: https://www.linkedin.com/in/matt-longley-71921841/Explore Mobsta's Platform: https://www.mobsta.com/Optimize your enterprise marketing ROI with Strike Social: https://strikesocial.com/guaranteed-paid-social-media-ads-outcomes/

Aaron Alva is a Harvard Berkman Klein Center fellow and the Founder of Alva Strategy Center, advising organizations and enforcers on privacy, security, and AI governance. Previously, Aaron was a lead tech advisor at the FTC, where he was instrumental in driving the agency's approach to privacy and security enforcement. In this episode… Privacy risks often hide in how companies collect, use, and share personal information. Smart TVs, health-related websites, and location data have all drawn regulatory scrutiny when data is used in ways consumers did not reasonably expect. A decade of FTC privacy enforcement shows companies what regulators consider unfair or deceptive. So, what can companies learn from these cases to strengthen their privacy practices? Reducing privacy risk starts when companies understand the data they collect, where it goes, why it's being used, and whether that use is necessary in the first place. Companies should pay close attention to handling sensitive data with care, including health information, location data, children's and teens' data, and driver behavior data. Embedding stronger privacy practices often comes down to establishing clear purpose limitations, thoughtful data minimization measures, limited retention, and privacy-enhancing defaults. It also requires a regular and thorough review of AdTech tools, like pixels and tags. Getting these practices right can help companies reduce regulatory risk. Yet when companies fall short, the FTC and state privacy regulators can impose remedies that reach beyond fines, requiring companies to delete data, stop certain data uses, change platform default settings, or build a stronger privacy program.  In this episode of She Said Privacy/He Said Security, Jodi and Justin Daniels talk with Aaron Alva, Founder of Alva Strategy Center, about what companies can learn from a decade of FTC privacy enforcement. Aaron explains the role technologists play in helping enforcement agencies work through technically complex privacy issues during investigations. He delves into lessons from major enforcement actions involving smart TVs and social media platforms and shares insights on the FTC's privacy remedies. Aaron also explains how companies can strengthen their privacy practices by setting clear limits on data use, treating sensitive data with care, and aligning privacy controls with consumer expectations.

In this special episode of The MadTech Podcast, Terry Kane, managing director at The Trade Desk, joins ExchangeWire CEO Rachel Smith in Cannes to discuss ad tech in the MENA region.MENA's ad tech ecosystem is ascending in maturity. The region's cultural cycles and consumption patterns provide unique growth vectors, with strong momentum in open internet channels, CTV, retail data, telco-enabled identity, and DOOH. Education and local presence are needed to unlock value and shift budgets from walled gardens, while fragmented regulations make identity solutions a priority. Agentic AI is poised to help the region leapfrog stages of digital evolution, redefining discoverability, performance, and the advertising value chain. Over the next 3-5 years, agents will drive omnichannel planning and enable regional brands' global expansion. As consumer discovery shifts to LLMs, prompting becomes a core marketing lever, while backend AI will redefine scale and profitability in programmatic. •••We're delighted to be heading to MENA for our first ever ATS Dubai event in November. If you're interested in commercial opportunities at the event, contact sales@thewirecorp.com.•••0:00 Introduction1:09 MENA ad tech growth & maturity 3:09 Challenges and driving issues in MENA market5:54 MENA cultural approaches and fragmentation9:00 Opportunities for growth across the open internet12:54 MENA activations vs. other regions15:55 Future of MENA advertising & ad tech 20:21 LLMs and changing consumer behaviour

Arthur Querou, cofondateur et directeur général de Vibe, était l'invité de l'émission Tic Tech du 26 juin 2026, présentée par David Jacquot et Julien Khaski, rédacteur en chef de Maddyness sur Boursorama.com. Parmi les sujets abordés : le rachat de Vibe par Walmart, le développement de la publicité sur les plateformes de streaming, la place de Vibe au sein de Walmart Connect, l'importance du marché américain dans la trajectoire de la société ainsi que les enseignements de cette opération pour l'écosystème tech français.Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

Get 30 Days of Merlin free at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠MerlinCrypto.Com⁠⁠⁠⁠⁠ In this episode of Markets Radar, I break down three massive shifts transforming the corporate, financial, and geopolitical landscapes today. First, I dive into Walmart's strategic acquisition of the ad-tech platform Vibe.co, a calculated move to expand its connected television advertising business for small- and medium-sized brands. Building on its 2024 Vizio buyout, I explore how Walmart is aggressively constructing an ecosystem to capture ad dollars directly from the living room and drive e-commerce sales. Next, I pivot to the broader stock market, where a brutal tech sector sell-off is currently masking a massive, overlooked rotation into traditional energy stocks. I break down the "HALO" trade—Heavy Assets, Low Obsolescence—and explain why undervalued energy giants are uniquely positioned to generate incredible free cash flow amidst ongoing geopolitical chaos in the Strait of Hormuz. Finally, I step back to examine a sweeping political and economic realignment currently unfolding across Latin America. Driven by anti-incumbent sentiment, I analyze how a new wave of leaders from Colombia to Costa Rica is embracing free-market economics, implementing iron-fisted security measures, and aggressively aligning their policies with the United States to counter Chinese influence. Tune in as I highlight how these pivotal developments are rewriting the rules for global supply chains, foreign direct investment, and your personal portfolio. Enjoy! Join the Age of Radio Discord | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://discord.gg/EeamD8WcjN⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow me on Goodpods ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://goodpods.app.link/usUyBZzhuNb⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Free Financial Consultation: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://forms.gle/B6nNZ2FbxbhESCHg9⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Red Wizard Gaming Society: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://discord.gg/9D43EszdUB⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠   DM if you are interested in Life Insurance! If you or someone you know has been struggling or in crisis please call or text 988 or chat ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠988lifeline.org⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠  

Don Norton, General Manager of Data Solutions at AdImpact, joins AdTechGod to discuss his journey from DoubleClick and Google to AdImpact, the evolution of TV measurement, the rise of CTV, political advertising trends, AI's role in media intelligence, and why relationships still matter in an increasingly automated industry. Takeaways Don shares lessons from DoubleClick, Google, Infillion, and AdImpact. AdImpact is expanding beyond political advertising into cross-TV intelligence. CTV and broadcast measurement require larger datasets and ACR technology for accuracy. Political advertising in 2026 is expected to rival presidential election spending levels. Local CTV presents one of the biggest growth opportunities in television advertising. AI is improving data processing, automation, and predictive insights. Despite automation, trust and human relationships remain critical in media buying and selling. Chapters 00:00 Introduction to Don Norton and His Ad Tech Journey01:05 Starting at DoubleClick During the Early Internet Boom02:12 The Evolution from DoubleClick to Google04:00 Leaving Google and Joining Infillion05:31 Why Don Joined AdImpact06:06 AdImpact's Growth Strategy and Expansion Beyond Political Advertising07:05 Understanding Cross-TV Measurement: Broadcast, Cable & CTV08:01 The Challenge of Measuring Linear TV and Streaming Audiences10:09 What Advertisers Want from TV Measurement11:31 How AdImpact Uses ACR Data and Large TV Panels13:14 Who Uses AdImpact's Data and Insights?14:26 The Biggest Data Challenges in Media Intelligence16:34 AI, Data Validation, and Operational Efficiency18:54 Political Advertising Outlook for 202620:27 The Future of Local CTV Advertising23:10 What's Overhyped in Ad Tech?24:00 Why Relationships Still Matter in an AI-Driven Industry26:05 Final Thoughts and Closing Remarks Guests: AdTech God Learn more about your ad choices. Visit megaphone.fm/adchoices

We're told AI will revolutionize marketing, but many leaders are finding it just creates more content chaos and operational risk. Is the answer more AI, or a fundamentally different approach to how AI is managed?Today we are at PegaWorld 2026 at the MGM Grand in Las Vegas, and, we're going to talk about:- The shift from generative AI for content creation to agentic AI for end-to-end campaign execution.- How to orchestrate multiple AI agents to move from a marketing brief to a live, personalized campaign in minutes, not weeks.- Implementing the governance and human oversight necessary to scale AI-driven marketing responsibly and avoid the risks of uncontrolled automation.To help me discuss this topic, I'd like to welcome Tara DeZao, Director of Product Marketing, AdTech and MarTech at Pega. About Tara DeZao Tara DeZao, Director of Product Marketing, AdTech and MarTech at Pega, is passionate about helping clients deliver better, more empathetic customer experiences backed by artificial intelligence. Over the last decade, she has cultivated a successful career in the marketing departments of both startups and Fortune 500 enterprise technology companies. She is a subject matter expert on all things marketing and has authored articles that have appeared in AdExchanger, VentureBeat, MarTech Series and more. Tara received her bachelor's degree from the University of California, Berkeley and an MBA from the University of Massachusetts, Amherst. Tara DeZao on LinkedIn: https://www.linkedin.com/in/taradezao/ ---------- Resources ---------- : https://www.pega.com Pega provides the leading AI-powered platform for enterprise transformation. The world's most influential organizations trust Pega's technology to reimagine how work gets done by automating workflows, personalizing customer experiences, and modernizing legacy systems. Since 1983, Pega's scalable, flexible architecture has fueled continuous innovation, helping clients accelerate their path to the autonomous enterprise. Learn more at Pega.com We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873fDon't miss We Make Future - the International Festival of Innovation in AI, Tech, and Digital Marketing, June 24-26 in Bologna. Learn more: https://aglbrnd.co/r/c80991afff416bb2The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose. Learn more: https://aglbrnd.co/r/60a7299222a7bcf1 Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.

Today on the Invest In Her Podcast, host Catherine Gray talks with Archita Mandal, founder and CEO of Upend Now, a transformative AI platform designed to bridge the gap between technology and creative storytelling. Archita works at the intersection of deep tech, media, and entertainment, building agentic AI solutions for the AdTech and FilmTech industries. A former Entrepreneur in Residence at NEC X, Stanford LEAD graduate, Grace Hopper speaker, award-winning filmmaker, and member of Women in Film Los Angeles and Women in Media, she brings a unique combination of technical expertise and artistic vision to her work. Her films have been distributed on Amazon Prime and Pocket Films, and her creative projects have garnered more than half a million views online.  In this episode, Archita shares her fascinating journey from a 17-year career in cloud security and product management to becoming a filmmaker and startup founder. She discusses how the challenges she experienced in both the technology and entertainment industries inspired the creation of Upend Now, an AI-powered platform that helps businesses, creators, and production teams rapidly develop creative briefs, scripts, storyboards, shot lists, and visual concepts. Catherine and Archita explore how AI can serve as a collaborative tool rather than a replacement for human creativity, dramatically reducing production costs and development time while helping technical founders communicate complex ideas more effectively. They also discuss entrepreneurship, innovation, customer validation, and the importance of bringing left-brain and right-brain thinkers together to create more impactful storytelling. Websites Mentioned: https://www.showherthemoneymovie.com www.sheangelinvestors.com    Follow Us On Social Facebook @sheangelinvestors Twitter (X) @sheangelsinvest Instagram @sheangelinvestors & @catherinegray_investinher LinkedIn @catherinelgray & @sheangels   #InvestInHer #FinancialWellness #WomenInFinance #FinancialEmpowerment #MoneyMindset #InclusiveFinance #FintechForGood #BehavioralEconomics #WealthBuilding #FinancialHealth #EmpowerWomen #MoneyMatters #SheAngelInvestors #InvestInYourself #FinancialFreedom  

We're told AI will revolutionize marketing, but many leaders are finding it just creates more content chaos and operational risk. Is the answer more AI, or a fundamentally different approach to how AI is managed?Today we are at PegaWorld 2026 at the MGM Grand in Las Vegas, and, we're going to talk about:- The shift from generative AI for content creation to agentic AI for end-to-end campaign execution.- How to orchestrate multiple AI agents to move from a marketing brief to a live, personalized campaign in minutes, not weeks.- Implementing the governance and human oversight necessary to scale AI-driven marketing responsibly and avoid the risks of uncontrolled automation.To help me discuss this topic, I'd like to welcome Tara DeZao, Director of Product Marketing, AdTech and MarTech at Pega. About Tara DeZao Tara DeZao, Director of Product Marketing, AdTech and MarTech at Pega, is passionate about helping clients deliver better, more empathetic customer experiences backed by artificial intelligence. Over the last decade, she has cultivated a successful career in the marketing departments of both startups and Fortune 500 enterprise technology companies. She is a subject matter expert on all things marketing and has authored articles that have appeared in AdExchanger, VentureBeat, MarTech Series and more. Tara received her bachelor's degree from the University of California, Berkeley and an MBA from the University of Massachusetts, Amherst. Tara DeZao on LinkedIn: https://www.linkedin.com/in/taradezao/ ---------- Resources ---------- : https://www.pega.com Pega provides the leading AI-powered platform for enterprise transformation. The world's most influential organizations trust Pega's technology to reimagine how work gets done by automating workflows, personalizing customer experiences, and modernizing legacy systems. Since 1983, Pega's scalable, flexible architecture has fueled continuous innovation, helping clients accelerate their path to the autonomous enterprise. Learn more at Pega.com We're proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658Reach your customers with Reddit. Spend $500 in ad spend, get $500 back in ad credit! Learn more: https://advertalize.com/r/491818c79fb1873fDon't miss We Make Future - the International Festival of Innovation in AI, Tech, and Digital Marketing, June 24-26 in Bologna. Learn more: https://aglbrnd.co/r/c80991afff416bb2The most influential minds in software, AI, and engineering leadership will be at WeAreDevelopers World Congress North America, September 23-25 in San Jose. Learn more: https://aglbrnd.co/r/60a7299222a7bcf1 Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.

The shift from traditional television to connected TV has accelerated rapidly, requiring publishers to offer both massive culture-shifting scale and ultra-precise targeting capabilities. In this deep dive, Netflix Advertising VP Nicolle Pangis pulls back the curtain on how the platform built an independent, proprietary ad server to give global brands the exact mix of automated programmatic buying and high-impact live events they need to drive measurable ROI. Key Highlights

Achieving true cross-channel attribution remains an uphill battle as walled gardens restrict access to critical log-level data. Georgia Pacific's Vice President of Integrated Media and Brand Analytics, Javier Bustillos, reveals how his team combats these fragmentation challenges by accelerating in-house Marketing Mix Modeling and adopting a disciplined, test-and-learn approach to automation. Key Highlights

Ep. 208 - Kimberly is joined by Joe Ligé, co-founder of CultureHiveMedia, to discuss his journey from music production in St. Louis to revolutionizing the advertising technology space in Los Angeles. Joe shares the powerful inspiration behind CultureHive, sparked by a controversial global ad campaign that highlighted a massive gap in cross-cultural understanding. The conversation delves into how modern advertising is shifting from rigid demographic boxes to Gary Vee's concept of "interest media". Joe breaks down how CultureHive's proprietary Cultural Relevance Score (CRS) utilizes contextual, privacy-safe AI to help brands, creators, and businesses optimize their marketing, avoid costly cultural blind spots, and authentically connect with audiences based on shared values and interests.  Chapter Timestamps: 00:00 – Welcome & Joe Lige's Journey from St. Louis to LA 02:00 – Transitioning from Music to the Early Days of Ad Tech 04:15 – A Suit in West Hollywood: The LinkedIn Connection that Changed Everything 06:10 – The H&M Controversy & The Spark that Founded CultureHive 08:15 – Redefining Culture: Why It's Not Just a Demographic 10:30 – How the Cultural Relevance Score (CRS) Flags Offensive Content 12:20 – Lessons from Joe's Grandfather: "Learning to See Without Seeing" 15:00 – Moving Past the Demographics Box into "Interest Media" 17:40 – The Authentic Tortilla Problem: A Real-World Marketing Example 20:15 – Finding Your "Why" & The 3 Ds of Life (Desire, Determination, Dreams) 22:10 – Contextual Targeting vs. Personal Identifiable Information (PII) 24:00 – How the CultureHive Platform Optimizes and Executes Cross-Channel Campaigns 26:15 – Self-Serve Tools for Smaller Creators & Wrap Up Demo CultureHiveMedia Here: https://www.theculturehive.ai/ Follow CultureHiveMedia Here: https://www.instagram.com/culturehivemedia/ Follow Kimberly here: https://www.instagram.com/kimberlylovi/

In this episode of the AdTechGod Pod, Ray Adamson, Head of Solution Sales at DanAds, discusses the evolution of self-service advertising, automation in ad operations, and the publisher monetization strategies, and how AI is reshaping the future of ad tech. Learn how leading Publishers are unlocking new revenue streams and improving efficiency through self-service platforms. Takeaways Automation is becoming a business imperative in ad operations. DanAds helps publishers unlock new advertiser segments. Self-service complements sales teams rather than replacing them. Successful self-service programs require active promotion DanAds offers more than self-service technology AI is reshaping operational workflows The future belongs to creative media leaders and innovative ad tech partners. Chapters 00:00 Introduction to Ray Adamson and DanAds 01:25 Ray's Journey into Ad Tech and Career Evolution 03:55 How Ad Operations Have Changed Over the Years 05:50 What DanAds Brings to the Market 07:55 The Rise of Self-Service Advertising Platforms 08:33 Build vs. Buy: Publisher Self-Service Strategies 10:09 The Impact of Self-Service on Sales Teams 10:54 Expanding Revenue Through Long-Tail Advertisers 13:19 Common Misconceptions About Self-Service Advertising 15:05 Publisher Playbooks and Marketing Support 15:52 Integrations, Workflow Automation, and Monetization Services 17:57 Which Publishers Benefit Most from DanAds? 20:28 The Future of Ad Tech, AI, and Automation 22:43 Final Thoughts and Closing Remarks Learn more about your ad choices. Visit megaphone.fm/adchoices

Discover how the future of TV advertising is shifting toward outcome-based measurement and AI-driven optimization coming out of the 2026 upfronts . iSpot CEO Sean Muller joins the show to break down their fundamental "Creative + Audience = Outcome" equation, the integration of their new AI platform Sage, and why the industry must prioritize trusted, neutral data over ongoing currency debates. Key Highlights

Ilya Mikin is Vice President of Technology M&A at Corum Group, one of the leading technology M&A advisory firms globally. His background spans more than two decades across enterprise marketing at Intel and Unilever, executive and CEO roles at companies including iHerb, multiple founder exits across AdTech, MarTech, and FinTech, and now advising founders through acquisitions. He has been on every side of the M&A table, which makes his perspective unusually grounded.This episode gets into what has fundamentally changed about how technology and e-commerce companies are built, valued, and sold. The old playbook of raising VC money, growing at all costs, and gunning for IPO has largely collapsed. What replaced it is a market where M&A has become the primary liquidity event for founders, and where the rules for what makes a company attractive have shifted significantly.Eitan and Ilya dig into what acquirers actually look at today: why NRR, GRR, and low churn have become the cornerstones of valuation, why private equity now represents up to 40-50% of buyers in some sectors, and what it means to be an AI-native company versus an AI-enabled one. They also cover the mechanics of the M&A process itself — the four to eight week preparation phase, how Corum builds competitive tension among buyers, why the narrative around a business often matters more than the financials, and the internal deal killers that founders rarely talk about openly.Ilya also shares his take on where shoppable video sits in a world increasingly shaped by agentic AI, why he believes emotional product categories are protected from agent-driven purchasing, and what he is personally watching in the space. Founders who are building toward an exit, or who have never seriously thought about timing one, will find this conversation both practical and clarifying.Website: https://www.vimmi.netEmail us: info@vimmi.netCommerce Untold: https://vimmi.net/commerce-untold/Eitan Koter's LinkedIn: https://www.linkedin.com/in/eitankoter/YouTube: https://www.youtube.com/@VimmiVideoCommerce/featuredGuest: Ilya Mikin, Vice President Technology M&A, Corum Group, Ltd.Ilya Mikin's LinkedIn: https://www.linkedin.com/in/ilyamikin/Corum Group, Ltd.: https://www.corumgroup.com/Watch the full Youtube video here:https://youtu.be/2lFD9JXIjIgKey Takeaways:VC investment in D2C e-commerce collapsed more than 90% from its 2021 peak, while M&A deals in that same sector grew 47% in 2025 — the exit path has fundamentally shiftedIPO is no longer the default liquidity event for most founders; M&A is now the primary outcome to plan aroundAcquirers today prioritize NRR, GRR, and low churn over raw growth rate — the stickiness and profitability of your customer base drives valuation more than top-line momentumPrivate equity now represents up to 40-50% of buyers in some sectors, and PE buyers lead with EBITDA, not vision — a minimum of $2-3M ARR and $500K EBITDA is roughly where serious interest startsBeing an AI-native company can increase your valuation by 20-30% or more; for true AI-native businesses, multiples can reach up to 20x EVFor AI companies, proprietary data sets matter more than the technology itself — the model is the moatMarket consolidation follows a cycle: the first quartile of a consolidation window has the most buyers, the most competition, and the highest multiples. Waiting too long means the music stopsThe narrative you build around your company matters more than your financials in the early stages of a buyer conversation — buyers need to feel fear of missing outRunning a competitive process with multiple interested buyers is the single most powerful lever a founder has in an M&A negotiation — inbound interest from one buyer puts the founder in a weak positionDeal fatigue and co-founder misalignment are the two most common internal reasons M&A deals collapse before closingAgentic AI will likely commoditize purchasing for basic, emotionally neutral products — but shoppable video remains essential for fashion, luxury, and any category where emotional decision-making drives the purchaseMore than 20% of WallID's customers now come through AI search channels like ChatGPT, Gemini, and Claude, with zero marketing spend — a real signal of how discovery is changingChapters:[00:00] Introduction and Guest Background[00:57] Ilya's Path from Intel and Unilever to E-Commerce and M&A[02:07] How the Approach to Building and Exiting Startups Has Changed[03:29] Why VC Investment Collapsed and M&A Deals Are Rising[04:40] What Acquirers Actually Look at Today: NRR, GRR, and Profitability[05:58] The Rise of Private Equity as a Buyer and What PE Wants[07:20] How AI-Native Companies Command a Valuation Premium[08:47] Where E-Commerce Multiples Stand Today[10:32] The Sell-Side Process: Preparation, Positioning, and Narrative[12:06] The Consolidation Window and Why Timing Your Exit Matters[13:38] How Corum Prepares Founders for Market[14:17] Technology Evaluation: AI vs. Non-AI Companies[17:00] Building the Story, Outreach, and Creating Competitive Tension[20:02] How Long a Typical M&A Process Takes[21:44] Deal Fatigue and Co-Founder Misalignment as Internal Deal Killers[23:28] Shoppable Video and Agentic Commerce: Where Emotion Still Wins[26:09] WallID: Solving Checkout Friction and Fraud at Scale[28:13] Managing Multiple Ventures and the Side-Hustle Mindset[29:44] What Ilya Is Watching in E-Commerce Right Now: Know Your Agent[31:04] How to Connect with Ilya and Corum Group

Eric Franchi and Joe Zappa break down the biggest trends they're seeing in early-stage adtech deal flow, including the rise of chatbot and LLM ad networks, integrated marketing platforms, creator infrastructure, and a renewed wave of innovation around mobile apps. They discuss why mobile remains such an attractive market, what kinds of startups are emerging in each category, and where investors and operators are spending the most time right now. The conversation then shifts to the next phase of the Outcomes Era — where simply claiming “outcomes” is no longer enough and companies need differentiated data, supply, or technology to prove it.

Podcast: Tech TransformedGuest: Mihir Nanavati, GM and Product Executive in MarTech and AdTechHost: Doug Laney, Research & Advisory Fellow at BARC and Author of Infonomics & Data JuiceAI might have overtaken the industry with processing data, automating workflows, and creating content. The next big thing could be a major one, says Mihir Nanavati, GM and Product Executive in MarTech and AdTech, “AI is moving from managing data to making decisions with it.”In the recent episode of the Tech Transformed podcast, host Doug Laney, Research & Advisory Fellow at BARC and Author of Infonomics & Data Juice, sat down with Nanavati to talk about a larger transformation in data and decision-making systems driven by AI.They particularly focus on the integration of agentic AI in marketing and customer data platforms. They explore the challenges of fragmentation in ad tech, the importance of connecting customer data to revenue outcomes, and the transformative role of AI in decision-making processes. Mihir shares insights on how companies can leverage AI to enhance their marketing strategies and the future of first-party data."This is not a cost exercise, it's about how much more you can get done and how many more ideas you can execute," said Nanavati.For years, enterprises went through waves of technological change, including cloud infrastructure, mobile platforms, and customer data platforms (CDPs). Each development helped enterprises collect, store, and manage larger amounts of data. However, Nanavati asserts that humans making most decisions will never change. Now, AI agents are introducing a new model.How AI has Moved from Data Navigation to Making DecisionsIn the past, customer data initiatives aimed to create a unified view of customers. Enterprises built warehouses, ETL pipelines, and data platforms that were designed to be reliable. However, Nanavati suggests that AI agents are changing these expectations. "Machines can reason, and that is fundamentally different."Rather than simply serving as another analytical feature in existing systems, AI agents are increasingly acting as decision-makers. They weigh trade-offs, learn from results, and execute plans based on specific goals.This change has significant implications for customer data platforms. CDPs are not just repositories for customer information now. Instead, they are becoming layers that enable intelligent actions."The role of customer data platforms is evolving into ‘how do you make meaning of this?'" While, decisions about which customer segment to target, which message to send, or which offer to present may increasingly be guided by AI-driven systems.What's the Fragmentation Problem in Modern AdTechWhile AI agents create new opportunities, Nanavati pointed out a persistent issue in the AdTech and MarTech ecosystem – fragmentation. Brands today tend to lean towards deploying multiple advertising and customer engagement platforms. These include social platforms, retail media networks, email tools, and specialised ad technologies. Each system may optimise effectively within its own space, but often fails to connect at the customer level.Nanavati calls it a "paradox of choice." "Each system is optimising locally for its own clicks and conversions, but none of that is coordinated at the consumer level."The result is a customer experience that many consumers notice, alluding to repeated retargeting for products they have already bought, irrelevant recommendations, or disconnected interactions across channels.As enterprises adopt AI agents, fragmented data environments may become an even bigger problem. AI systems can process information quickly, but they still rely heavily on context. "AI doesn't need perfect data in many cases, but it needs context."What's Next for Enterprise Tech?As AI adoption continues, Nanavati believes that successful enterprises will be recognised not by how many experiments they run, but by how fast they learn and use the results."Learn very rapidly. Then scale what you've learned." For leaders, this may require a stronger commitment than just isolated pilot programs or limited rollouts. It may also need organisational changes that place AI decision-making and customer context at the centre of growth strategies.For companies navigating the intersection of AI agents, CDPs, and customer data, the question may no longer be whether AI can automate processes. The ultimate question is about who is calling the shots.Key TakeawaysAI is fundamentally changing how decisions are made in marketing.The shift from third-party to first-party data is crucial for businesses.Fragmentation in ad tech leads to a paradox of choice for brands.Connecting customer data to revenue outcomes is essential for success.AI can help marketers make better decisions without needing perfect data.Customer data platforms are evolving to support real-time decision-making.Companies can run significantly more marketing experiments with AI.Leaders must personally drive change in their Enterprises.Successful AI implementation requires a focus on revenue outcomes.First-party data collection is becoming more sophisticated and essential.Chapters00:00 Navigating the Shift in Data and AI03:03 The Evolution of Decision-Making in Marketing05:55 Challenges of Fragmentation in Ad Tech09:00 Connecting Customer Data to Revenue Outcomes11:56 The Role of AI in Customer Data Platforms14:55 Real-World Applications of Agentic AI18:05 Blueconic's Approach to Customer Growth21:14 The Future of First-Party Data24:02 Building Habits for Successful AI ImplementationListen to the full episode of Tech Transformed for a deeper discussion on AI agents, customer data platforms (CDPs), first-party data strategies and the future of AdTech. Subscribe for upcoming episodes and join the conversation across our social channels.BlueConic LinkedIn: @BlueConicEM360Tech YouTube: @enterprisemanagement360EM360Tech LinkedIn: @EM360TechEM360Tech X: @EM360TechFor more information, please visit em360tech.com and blueconic.com.

This week on CMO Confidential, we're revisiting our conversation with Tom Goodwin from August of 2025 - this is one of our favorites with topics just as relevant to marketers today. Tom discusses his belief that today's CMO's are overly focused on efficiency versus marketing principles and that the contemporary playbook has been created by tech companies focused on performance metrics. Key topics include: -An unhealthy focus on the speed of measurement and short-term results-Marketers having a "feeling of vulnerability" if they haven't heard of new tech-The fact that many of the hyped direct-to-consumer brands like Casper and Ridge Wallets aren't actually doing that well Tune in to hear the underestimated impact of "beauty" and a story about being locked out of a self-driving car. This episode is sponsored by Typeface - the agentic AI marketing platform that turns one idea into thousands of on-brand assets. Learn more: typeface.ai/cmoSubscribe for weekly episodes featuring world-class marketing leaders, board members, and C-Suite executives. ⏱️ Chapters00:00 – Intro: Meet Tom Goodwin02:28 – Would 1950s Marketers Beat Today's CMOs?05:41 – Is Marketing Actually More Complex Today?09:15 – Fundamentals vs Growth Hacking & Performance Tactics11:05 – DTC vs Traditional Brands: What Actually Works15:13 – Short-Term Metrics, AI Hype & Tech Overload28:36 – Dark Social, Hidden Influence & What Data Misses34:21 – Predictions, AI Reality & The Power of Simplicity #MarketingStrategy, #CMOConfidential, #TomGoodwin, #BrandMarketing, #DigitalMarketing, #PerformanceMarketing, #MarketingFundamentals, #GrowthMarketing, #Advertising, #MarketingTrends, #AIinMarketing, #FutureOfMarketing, #CreativeStrategy, #CannesLions, #AdTech, #BrandBuilding, #ConsumerBehavior, #DirectToConsumer, #MarketingLeadership, #MarketingInsightsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Let's know what you liked and learnt! What does it really take to become a modern CMO?In this episode of The Super CMO Show with Swami, Megha Agarwal shares why she calls herself a “non-traditional CMO” — one who goes beyond brand campaigns to think about growth, monetization, P&L, consumer obsession, and business building.Drawing from her journey across Table Space, WeWork, Unilever and CavinKare Megha speaks about startup chaos, building categories from scratch, the future of agencies, creativity in the AI era, mentorship, leadership, and why marketers must constantly reinvent themselves. A sharp, insight-packed conversation on what marketing leadership truly demands today.About MeghaMegha Agarwal is a marketing leader, growth strategist, and business builder with close to two decades of experience across FMCG, consumer brands, startups, and enterprise workspaces. Currently the Chief Marketing Officer at Table Space, she has built her career at the intersection of brand building, growth, customer experience, and business transformation.⭐ 5 Key TakeawaysThe modern CMO must understand business, not just marketing: Megha argues that marketers who do not understand P&L, monetization, and cross-functional business impact risk becoming irrelevant in today's environment.  Consumer obsession is still the strongest competitive advantage: One of her biggest learnings from  was that true marketing begins with deeply understanding consumers — not through dashboards, but through immersion, humility, and lived observation.  Building brands from scratch requires a completely different mindset: Moving from FMCG to startups taught her that scaling brands is very different from creating foundational systems, processes, tools, and teams from zero.  AI will commoditize marketing science — creativity becomes the differentiator: As AI automates research, analytics, and execution, original thinking, creativity, and human insight will become the most valuable capabilities for marketers.  Sustainable growth requires support systems, not perfection: Megha challenges the myth of perfect work-life balance, emphasizing intentional trade-offs, communication, asking for support, and building ecosystems both at work and at home. ⏱️ Timestamps00:03:20 — Why Old-School Marketing Thinking Is Breaking Down00:09:50 — Brands Are Built in Years, Judged in Quarters00:12:17 — Nobody Prepares You for Real Decisions00:13:54 — The Consumer Is Still the Most Important Person in the Room00:18:01 — Big Brands Cannot Afford Recklessness00:20:59 — Building Is More Exciting Than Managing00:23:21 — Growth Fails Without Foundations00:25:49 — You Cannot Scale Chaos Forever00:28:19 — Big Companies Hide How Difficult Things Really Are00:31:52 — Most Career Limits Exist Only in the Mind00:39:24 — Execution Is Common. Thinking Is Rare.00:41:45 — The Future Belongs to Hungry Agencies00:44:35 — AI Makes Creativity More Valuable, Not Less00:47:31 — Perfect Balance Is a Myth00:53:41 — The Best Mentors Don't Give Answers00:57:44 — Your Strengths Matter More Than Your Weaknesses01:00:25 — AI Can Analyze Consumers. It Cannot Love Them.01:02:39 — The Best Marketers Constantly Reinvent ThemselvesThis episode was made possible by the great folks at MovingWalls. Moving Walls provides a global Adtech platform built by Out-of-home advertising experts, automating the process of planning, buying, executing and measuring OOH campaigns, with a presence across four continents and seven markets. Visit https://www.movingwalls.com to learn more.

In this episode, we dive into the challenge of rising customer acquisition costs and how smart online brands use first-party data to stay competitive. Tiago Costa, CEO of clustie.ai, shares how his platform uses artificial intelligence to predict high-value buyers and automatically improve ad results on Facebook and Meta channels. He is joined by brand owner Raphael Tomé, who explains how he used this tech to cut his ad costs, boost his profits, and quickly scale his e-commerce business. Topics discussed in this episode:  How AI simplifies building and launching online stores today. What metrics to fix before you try to scale ad spend.Why single-product shops are growing quickly in the US.Why traditional marketing agencies fail to scale ad results.How audience intelligence tools lower customer acquisition costs.What problems occur when running too many active ad campaigns.How syncing Shopify data with Meta improves targeting precision.Why human support remains critical alongside AI software tools.What product-audience matching does for specific item sales.How to scale products internationally using predictive data models.Links & ResourcesWebsite: https://clustie.ai/Shopify App Store: https://apps.shopify.com/clustie-ai-marketing-segmentsLinkedIn: https://www.linkedin.com/company/fullvenueai/Get access to more free resources by visiting the show notes at https://tinyurl.com/56sr2z44I'd love your feedback. Tap the the link to send me a text. ______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don't miss out!   Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts   Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/   Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak   Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

How much did Publicis acquire LiveRamp for? What percentage of UK digital advertising businesses are using AI? What figure is Meta's ad revenue projected to hit in 2026?In this quiz edition of The MadTech Podcast, ExchangeWire's head of marketing is joined by John Still, head of content, and COO Lindsay Rowntree, with an all-time score of 3-0. The first story this week is Publicis Groupe acquiring data collaboration platform LiveRamp. The team discusses what this means for the industry and the agentic opportunities it presents for the agency holding group. The second explores the pace of AI adoption in digital advertising, and the regulations needed alongside its rapid acceleration. Finally, they examine Meta's ad revenue growth, which is projected to rise in 2026 before slowing in 2027, and the possible reasons behind those figures.*Lindsay was referring to Meta's Advantage+, not Automated+0:00 Introduction1:12 How much did Publicis acquire LiveRamp for?11:06 What percentage of UK digital advertising businesses are using AI?23:25 What figure is Meta's ad revenue projected to hit in 2026?

MadConnect CEO Bob Walczak joins Eric Franchi and Joe Zappa to break down why Publicis' acquisition of LiveRamp is one of the most important adtech deals in years and what it reveals about the future of the industry. They discuss why connectivity and interoperability have become so strategically valuable, why Publicis made such an aggressive move from a position of strength, and what this deal says about the growing pressure on holdcos to own more of the advertising stack. The conversation also explores whether this signals a broader acceleration of adtech M&A and what the other holdcos may do next.

Most adtech companies' no. 1 messaging challenge is focus. Joe Zappa goes solo to explain why the hardest part of messaging isn't writing, but choosing one clear, differentiated idea instead of a list of everything you do. He breaks down why “omnichannel DSP/SSP driving outcomes” fails, how companies get trapped competing inside crowded categories, and what it takes to build a provocative narrative that actually sticks. If you want to be remembered and command attention, here is a three-step playbook.

In this episode of Backstory on Marketing and AI, we discuss the future of digital advertising, consumer privacy, and AI enabled Market Research.The conversation explores how marketers use AI-driven targeting, consumer identity systems, and personalization tools to improve advertising performance.We also discuss:AI and Marketing trendsConsumer privacy challengesCookie consent fatiguePersonalized advertisingGDPR and CPRA regulationsAI enabled Market ResearchLookalike audience targetingThe future of chatbot advertisingConsumer data ownershipAd tech innovationThis episode explains why trust and transparency are becoming essential for modern marketers.You will also learn how AI can help brands optimize campaigns while improving customer experiences.The discussion highlights how consumers may gain more control over how companies use their personal data.This is a must-watch episode for marketers, advertisers, business leaders, and technology professionals.

Diarmuid Gill and Liva Ralaivola of Criteo join Nathan Labenz to unpack how modern ad tech works, from millisecond-speed recommendation systems and realtime bidding to the role of deep learning, embeddings, and foundation models. They discuss why personalized advertising helps fund the open internet, how privacy and opt-out choices fit in, and what Criteo's new partnership with OpenAI could mean for product discovery. The conversation also covers European AI talent, research publishing, and the future of generative creative in advertising. Sponsors: Sequence: Sequence handles the full revenue workflow for complex pricing, from quoting and metering to invoicing, revenue recognition, and collections. Book a public demo at https://sequencehq.com and use code COGNISM in the source field to save 20% off year one Claude: Claude by Anthropic is an AI collaborator that understands your workflow and helps you tackle research, writing, coding, and organization with deep context. Get started with Claude and explore Claude Pro at https://claude.ai/tcr AvePoint: AvePoint is building the control layer for AI agents so you can securely govern, audit, and recover every action at scale. Design trusted agentic outcomes from day one at https://avpt.co/tcr

In this episode of the Programmatic Digest, Manuela Cortes sits down with Eric Tilbury, Head of Programmatic and Solutions Engineering at Anuvo, to discuss the evolution of ad tech and the industry's shift away from traditional identity-based targeting. With over 14 years in the space, Eric shares insights from his unique background working on both the supply side (monetization) and the buy side, explaining how balancing the needs of both publishers and advertisers has shaped his perspective on the ecosystem. The conversation highlights a major flaw in current programmatic practices: the over-reliance on fragmented user IDs, which Eric argues leads to low match rates and provides a massive "merry-go-round" for ad fraud. The heart of the discussion focuses on Anuvo's proprietary solution, the Intent Key. Eric explains why they chose to move away from tracking IDs to instead focus on modeling content and intent in real-time. By using language-based signals and custom intent models, advertisers can reach relevant audiences without the latency or privacy concerns associated with the "cookieless boogeyman". Manuela and Eric also dive into the complexities of CTV and in-app advertising. Eric shares why targeting based on geo-relevance (zip codes) and content genres is often more accurate than using unstable IPs or IDs, which he notes are only present in about 30% of CTV inventory. He stresses the importance of Supply Path Optimization (SPO) to ensure buyers are reaching real human audiences in high-impact environments rather than wasting budget on "refrigerator ads". They close the conversation with a look toward an "agentic future," where AI agents facilitate deeper strategic decisions, and Eric underscores the necessity for buyers to actively optimize their data points to ensure programmatic remains an effective, high-value channel.  

A sensor that can simultaneously capture depth and image data has long been a "holy grail," Ouster CEO Angus Pacala told TechCrunch. Also, Virginia and Washington D.C. paused the data collection and sharing, after Bloomberg's investigation found their health insurance marketplaces were sharing users' information with advertisers. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Dok su svi sanjali o Silicijumskoj dolini, on je odlučio da osvoji Afriku.

Headlines say ad tech M&A is down. We read the actual report. The story is more nuanced — and the two deals we're covering this week prove the lower middle market is still moving fast.Christian and Ayelet are back for Deal Review Friday with a market data deep dive and two deals that just closed — a partner-first aqui-hire by Amex that's been in the works since 2024, and the final piece of a three-part sequenced build by Viant that's been two years in the making.Two deals. One market correction. Still under 20 minutes.⏱️ TIMESTAMPS0:00 — Happy Friday, conference circuit recap (Jaggly Leonis + Own It Women's Summit)1:00 — Market insight: Luma Partners says ad tech M&A is down. Are they right?2:30 — Breaking down the data: sub-$100M vs. $100M+ deal activity by category3:45 — Ad tech, martech, digital content — what's actually moving and what's not5:00 — The sub-$50M thesis: where Christian and Ayelet think the real action is6:10 — Deal #1: Amex acquires Hyper (HyperCard) — agentic AI expense management7:17 — The Hyper investor roster: Sam Altman, former MasterCard CEO, Netflix co-founder8:00 — How this fits Amex's expense management platform launch later this year9:00 — Center (2025) gave them the workflow. Hyper gives them the AI agent layer.9:45 — Amex's direct play on Concur, Ramp, and Brex10:10 — Was this an acqui-hire? Christian's take on the deal structure10:44 — Deal #2: Viant acquires TVision Insights for $40M12:00 — The trifecta: Iris TV (content) + Locker (identity) + TVision (attention)13:18 — The data exclusivity question — and why this deal is different from Iris TV13:58 — Props to Eric Stearns, Viant Head of Corp Dev — first deal in seat14:22 — Deal economics: 4x revenue, $22.5M cash, clean balance sheet15:36 — TVision raised at $80M valuation, sold for $40M — the cap table math16:00 — Wrap + episode drops: Ep. 56 (AI Agents) and Scott Wingo episode incoming

What was the minimum spend commitment from advertisers on ChatGPT ads? Which marketing spend category was the standout performer in Q1 of 2026? What is the percentage of active social media users in the UK in 2026?In this quiz edition of The MadTech Podcast, ExchangeWire's head of marketing, Grainne Reid, is joined by COO Lindsay Rowntree and head of content, John Still. They look into advertising on AI platforms, the latest IPA Bellwether Report, and the decline of social media use in the UK.---0:00 Introduction1:05 Price drops for ChatGPT ads9:51 IPA Bellwether Report: Q1 2026 marketing spend20:36 Active UK social media users decreasing

"With AI, it should bring down the barriers to how you quickly adopt new software without having to become masters of the software." When StackAdapt started with its adtech solution, competition was fierce and investors didn't see the opportunity. A decade later, StackAdapt is one of Canada's largest and most profitable private companies. CEO and co-founder Vitaly Pecherskiy joins to discuss how that happened, and why AI has changed B2B software development. The BetaKit Podcast is presented by BetaKit Most Ambitious: Town Hall, the marquee opening event of Toronto Tech Week 2026. Taking place on May 25 at the iconic TIFF Lightbox, BetaKit Most Ambitious: Town Hall will bring together over 500 leaders from across Canada's tech and innovation ecosystem for meaningful conversations about strengthening the nation's autonomy, security, and prosperity. Get your tickets today before they sell out. -- The BetaKit Podcast is presented by The BetaKit Newsletter: BetaKit's flagship newsletter. Every Sunday, The BetaKit Newsletter serves up in-depth analysis and insights on Canadian tech and innovation news, piping hot and straight to your inbox. Your inbox deserves better, and so do you. Stay informed on all things Canadian tech by signing up for The BetaKit Newsletter today.

Personalized ads outperform generic ones. But the effect is smaller than most marketers expect, and the hidden costs can quietly undercut your brand.This episode, Elena, Angela, and Rob dig into a meta-analysis of 53 studies on ad personalization and what the research actually says about when it works. They're joined by Chief Analytics Officer Matt Hultgren and Director of AI Audio Josh Wilson to discuss the real tradeoffs of personalization and why a new tool called the Mass Customizer could change what's possible for TV advertisers.Topics covered:[01:00] What the meta-analysis reveals about personalization's modest impact[03:00] The reach trap and why narrowing audiences shrinks mental availability[06:00] Why marketers overestimate audience differences[09:00] How to test personalization cleanly using geography and control groups[14:00] Traditional roadblocks in TV production when scaling creative versions[18:00] How the Mass Customizer uses AI to swap voiceover and graphics at scale[21:00] Why CTV breaks the false choice between mass reach and customization  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: Yeo, T. E. D., Chu, T. H., & Li, Q. (2025). How Persuasive Is Personalized Advertising? A Meta-Analytic Review of Experimental Evidence of the Effects of Personalization on Ad Effectiveness. Journal of Advertising Research, 65(4), 616–631. https://doi.org/10.1080/00218499.2025.2467763Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.

Every company wants an AI-powered product. So what do they all look like? From A/B testing and media optimization to agentic interfaces for customers, we give a rundown on AI's most popular applications in ad tech.

Marketers are being told to stop buying media on CPM. But is that actually good advice?This week, Elena and Angela are joined by Chief Media Officer Catherine Walstad and Chief Analytics Officer Matt Hultgren to dig into one of advertising's most debated metrics. Together, they break down why CPM still matters, where the low-CPM-equals-bad-media logic breaks down, and what actually signals media quality.Topics covered:[01:30] Research on the true cost of dull media[06:00] Why TV outperforms digital on cost per attentive second[07:00] Should marketers stop buying on CPM?[11:00] Where low CPM signals bad inventory, and where it doesn't[16:00] How to identify high-quality media[21:00] Why CPM is king at Marketing Architects[25:00] How to design a test to challenge your CPM assumptions To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.Resources: Think TV/Eat Big Fish/Amplified Report: https://thinktv.ca/research/the-eye-watering-cost-of-dull-media/Elliot Wright Article: https://mediacat.uk/whats-holding-tv-back-culture-not-effectiveness/Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.

Marketecture CEO Jeremy Bloom joins Eric Franchi and Joe Zappa to discuss why he left the operating side of adtech to build a media company and what's driving the shift toward founder- and practitioner-led media. They break down what traditional coverage gets wrong, the opportunities and challenges of operator-driven content, and Marketecture's strategy behind acquiring properties like AdTechGod and AdLand. Jeremy also weighs in on what makes certain creators break through and how founders should navigate the new media landscape.

The NewFronts, digital video's week of splashy sales pitches, is in full swing. Our reporters share what they learned on the ground. Plus: What can ad tech learn from Data, a new off-Broadway play?

SaaS stocks are being routed in the public markets, and onlookers are wondering whether the same applies to adtech. In essence, the thinking goes, "Can't SaaS customers just vibe-code an alternative in-house and save millions on enterprise software?" Viant co-founders Chris and Tim Vanderhook explain the thinking behind the SaaSpocalypse, whether it applies to adtech, how investors should respond, and what entrepreneurs need to do to drive, not be overcome by, innovation. Plus, Eric and Joe share an announcement.

Sign up to our FREE workshop on March 31st:  Optimization with AI for Programmatic Traders Site Lists + Geo Insights (DMA) — from Pivot Tables to Prompts In this episode of Programmatic Digest, Hélène Parker sits down with Assetou Kone, programmatic expert and consultant, for a real conversation about resilience in programmatic advertising and agency life. Assetou shares her journey into ad tech, from studying political science and mass communication to discovering programmatic during a digital marketing bootcamp. What started as a curiosity about digital media quickly became a career built on solving complex marketing problems across multiple verticals, including political campaigns, retail, e-commerce, banking, and pharmaceutical brands. The conversation dives into the softer skills that often determine long-term success in programmatic, including active listening, observation, and understanding the internal structure of the organisations you work within. Assetou explains why knowing how a company operates and who influences decisions can dramatically improve how traders execute campaigns and support client goals. Hélène and Assetou also unpack the reality of agency work, including burnout, under-resourced teams, and the pressure traders face when managing dozens of campaigns at once. They discuss why deep work is essential for campaign optimisation, insights, and meaningful reporting, and why many agencies underestimate the time required to generate true strategic value from programmatic data. The episode also explores what resilience actually looks like for traders and buyers, from documenting your work and protecting yourself with clear communication to learning from campaign mistakes and using those lessons to grow stronger in the role. They close the conversation with thoughts on the future of AI in programmatic, highlighting how automation could relieve traders of repetitive tasks while allowing them to focus on insights, strategy, and deeper analysis.  

WIth consumers increasingly skeptical of advertising, what's the real difference between a brand that's being genuinely helpful and one that's just being creepy? Agility requires brands to not just react to consumer behavior, but to anticipate it with smarter technology. It's about shifting from broad assumptions to a nuanced understanding of intent, especially when economic uncertainty changes the rules of engagement. Today we are here at eTail Palm Springs, and we're going to talk about the evolution of performance marketing in an era of signal loss and consumer uncertainty. As traditional methods like third-party cookies fade away, marketers need new tools and strategies that are not just incrementally better, but fundamentally different in their approach to engaging customers and driving results. To help me discuss this topic, I'd like to welcome back to the show Jaysen Gillespie, Global Head of Analytics and Product Marketing at RTB House. About Jaysen Gillespie Jaysen Gillespie is a seasoned product and analytics leader with over 15 years in Adtech and data science. As VP of Global Product Commercialization and Analytics at RTB House, he's known for translating insights into simple narratives that marketers can actually use. Whether guiding global teams or speaking on stage, Jaysen has a knack for making performance results understandable and immediately relevant. His focus is always on what drives real business outcomes, not just what looks good on a dashboard. For him, data is only powerful when it leads to smarter decisions and measurable impact. Jaysen Gillespie on LinkedIn: https://www.linkedin.com/in/jaysengillespie/ Resources RTB House: https://www.rtbhouse.com Take your personal data back with Incogni! Use code AGILE at the link below and get 60% off an annual plan: https://aglbrnd.co/r/c43e68ce5cfb321e The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703 Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://aglbrnd.co/r/d15ec37a537c0d74 Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

WIth consumers increasingly skeptical of advertising, what's the real difference between a brand that's being genuinely helpful and one that's just being creepy?Agility requires brands to not just react to consumer behavior, but to anticipate it with smarter technology. It's about shifting from broad assumptions to a nuanced understanding of intent, especially when economic uncertainty changes the rules of engagement.Today we are here at eTail Palm Springs, and we're going to talk about the evolution of performance marketing in an era of signal loss and consumer uncertainty. As traditional methods like third-party cookies fade away, marketers need new tools and strategies that are not just incrementally better, but fundamentally different in their approach to engaging customers and driving results.To help me discuss this topic, I'd like to welcome back to the show Jaysen Gillespie, Global Head of Analytics and Product Marketing at RTB House. About Jaysen Gillespie Jaysen Gillespie is a seasoned product and analytics leader with over 15 years in Adtech and data science. As VP of Global Product Commercialization and Analytics at RTB House, he's known for translating insights into simple narratives that marketers can actually use. Whether guiding global teams or speaking on stage, Jaysen has a knack for making performance results understandable and immediately relevant. His focus is always on what drives real business outcomes, not just what looks good on a dashboard. For him, data is only powerful when it leads to smarter decisions and measurable impact. Jaysen Gillespie on LinkedIn: https://www.linkedin.com/in/jaysengillespie/ Resources RTB House: https://www.rtbhouse.com Take your personal data back with Incogni! Use code AGILE at the link below and get 60% off an annual plan: https://aglbrnd.co/r/c43e68ce5cfb321e The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703 Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://aglbrnd.co/r/d15ec37a537c0d74 Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.

In this episode of the AdTechGod Pod, Alyssa Furth, Senior Manager at Credera, shares her journey in the marketing and technology sectors. She discusses her intentional path into the industry, her experiences at Horizon Media, and the importance of bridging the gap between AdTech and MarTech. Alyssa emphasizes the challenges of data integration and the need for a cohesive understanding of the customer journey. Additionally, she addresses the unique challenges women face in tech and the importance of confidence and community support. Takeaways Alyssa has been intentional about her career in marketing. She credits her success to strong female leaders in her early career. The industry is undergoing significant transitions, especially in data and technology. Bridging AdTech and MarTech is crucial for effective marketing strategies. Data integration is a major challenge for marketers today. Alyssa emphasizes the importance of understanding the customer journey. Women in tech face unique challenges but can find support in community. Confidence is key in navigating the tech industry. Asking questions is essential for learning and growth. Alyssa enjoys breaking down complex problems into manageable solutions. Chapters 00:00 Introduction to Alyssa Furth and the Podcast 02:28 Alyssa's Journey into AdTech and MarTech 13:04 Bridging AdTech and MarTech 17:50 Challenges in Data Integration 19:43 Alyssa's Career Insights and Personal Growth 21:53 Being a Woman in a Male-Dominated Industry Learn more about your ad choices. Visit megaphone.fm/adchoices

Today's show features: Margaret Henney, Vice President of Marketing at CoVideo Taylor Mazock, Social Media Manager at Cavender Auto Group Jason Espin, Automotive Technician at Benzel-Busch Motor Car Lauren Clarke, RV Sales Assistant at Airstream of South Florida Chris Escalante, Finance Assistant at Suburban Buick GMC of Troy This episode is brought to you by: Stream Companies – Stream Companies is a full-service, fully integrated, tech-enabled advertising agency that drives measurable results through performance marketing, creative and content development, and proprietary AdTech solutions. Our innovative platforms, including the Retail Ready platform and Integrated Marketing Cloud, empower brands to optimize performance and accelerate growth. To learn more, visit StreamCompanies.com. CoVideo – Covideo is the leader in video lead response, helping dealerships convert more internet leads into appointments and vehicle sales through fast, personalized follow-up. Dealers using Covideo consistently see stronger engagement, higher appointment rates, and more vehicles sold. With AI-powered innovations coming soon, Covideo is continuing to help dealers move faster and win earlier in the sales process. Visit https://www.covideo.com/ to learn more. Check out Car Dealership Guy's stuff: CDG Circles ➤ https://cdgcircles.com/ CDG News ➤ https://news.dealershipguy.com/ CDG Jobs ➤ https://jobs.dealershipguy.com/ CDG Recruiting ➤ https://www.cdgrecruiting.com/ My Socials: X ➤ https://www.twitter.com/GuyDealership Instagram ➤ https://www.instagram.com/cardealershipguy/ TikTok ➤ https://www.tiktok.com/@guydealership LinkedIn ➤ https://www.linkedin.com/company/cardealershipguy/ Threads ➤ https://www.threads.net/@cardealershipguy Facebook ➤ https://www.facebook.com/profile.php?id=100077402857683

Today's show features: - David Wyler, President and CEO of Jeff Wyler Automotive Family - Ryan Rohrman, Chief Executive Officer of Rohrman Auto Group - Cuyler Owens, CEO of Widewail - Scott Painter, Founder & CEO of TrueCar This episode is brought to you by: Stream Companies – Stream Companies is a full-service, fully integrated, tech-enabled advertising agency that drives measurable results through performance marketing, creative and content development, and proprietary AdTech solutions. Our innovative platforms, including the Retail Ready platform and Integrated Marketing Cloud, empower brands to optimize performance and accelerate growth. To learn more, visit StreamCompanies.com. Widewail – Leading dealerships aren't choosing between profit and customer experience. They're learning to balance both. Widewail CEO Cuyler Owens unveils how Customer Intelligence provides the real-time insights needed to stay aligned with customer expectations as the digital-native market grows. The discussion, backed by Widewail's 15M-review dataset, will also highlight key findings from the 2026 Voice of the Customer Report. Read the full report here: https://carguymedia.com/3Zxbkrt Check out Car Dealership Guy's stuff: CDG Circles ➤ https://cdgcircles.com/ CDG News ➤ https://news.dealershipguy.com/ CDG Jobs ➤ https://jobs.dealershipguy.com/ CDG Recruiting ➤ https://www.cdgrecruiting.com/ My Socials: X ➤ https://www.twitter.com/GuyDealership Instagram ➤ https://www.instagram.com/cardealershipguy/ TikTok ➤ https://www.tiktok.com/@guydealership LinkedIn ➤ https://www.linkedin.com/company/cardealershipguy/ Threads ➤ https://www.threads.net/@cardealershipguy Facebook ➤ https://www.facebook.com/profile.php?id=100077402857683