Podcast appearances and mentions of James Stone

Nora Freeman Engstrom is a professor of law who says that in three-quarters of cases one or more of the parties lacks legal representation. Worse yet, often the litigants are involved in high-consequence civil cases where there is no right to a lawyer and costs are prohibitive. Some states are looking at alternatives including non-lawyer representation, curated legal help for low-income citizens, and even AI, as Engstrom tells host Russ Altman on this episode of Stanford Engineering's The Future of Everything podcast.Have a question for Russ? Send it our way in writing or via voice memo, and it might be featured on an upcoming episode. Please introduce yourself, let us know where you're listening from, and share your question. You can send questions to thefutureofeverything@stanford.edu.Episode Reference Links:Stanford Profile: Nora Freeman EngstromConnect With Us:Episode Transcripts >>> The Future of Everything WebsiteConnect with Russ >>> Threads / Bluesky / MastodonConnect with School of Engineering >>> Twitter/X / Instagram / LinkedIn / FacebookChapters:(00:00:00) IntroductionRuss Altman introduces guest Nora Freeman Engstrom, a professor of law at Stanford University.(00:03:11) Path to Justice WorkNora's journey into legal ethics and justice reform.(00:04:46) Misconceptions About Civil CourtHow civil cases often involve one represented and one unrepresented party.(00:08:40) Limits of Judicial HelpWhy the U.S. adversarial system limits judicial involvement.(00:10:40) Problems with Self-HelpThe lack of reliable resources for people trying to represent themselves.(00:13:41) The Cost of Legal HelpThe high cost of representation and how legal aid is overwhelmed.(00:15:20) A Missing MiddleHow law lacks mid-level professionals to offer affordable legal help.(00:17:41) Expanding Legal AccessWhy law lacks mid-level roles and bans non-lawyer advice.(00:22:22) New Models for Legal SupportThe ways some states are testing trained non-lawyers to expand access.(00:27:22) Legal Help in the PastThe history of legal access, including lawyers in banks and auto clubs.(00:30:29) Legal ProtectionismHow depression-era protectionism led to today's lawyer-only model(00:32:48) The Role of AI in Legal AccessThe potential of AI for creating smarter legal tools for courts.(00:35:52) Conclusion Connect With Us:Episode Transcripts >>> The Future of Everything WebsiteConnect with Russ >>> Threads / Bluesky / MastodonConnect with School of Engineering >>>Twitter/X / Instagram / LinkedIn / Facebook

James Stone (Head of Mid-Market Sales at HubSpot) has been with the company for 14 years, taking part in their growth from $30 Million ARR to $2.5 Billion in 2024. During this time, James has secured Presidents Club 9 times. HubSpot's brand is best known for their inbound sales motion. Today in the mid-market sector, James mentions that 25% of their pipeline comes from their business development org, 25-30% comes from their reps proactively prospecting, and another 40-50% comes from inbound and their partner org. The partner program has been a huge focus in recent years, as having HubSpot be part of the onboarding and success process really helps mitigate churn.Tune into the full episode to hear more on how HubSpot is currently approaching their sales engine!HIGHLIGHTS:0:00 Intro3:21 How HubSpot onboards 10+ new sellers per month4:41 Identifying which reps will succeed 6:43 Where does HubSpot generate pipeline?8:21 How customer expectations have grown11:51 Get your prospects team involved17:18 How the role of data is changing19:57 Reigniting closed lost deals22:01 Uncovering the champion for change24:54 Tips on making Presidents ClubConnect with James - https://www.linkedin.com/in/jamesmstone/Connect with Max - https://www.linkedin.com/in/max-greenwald/Want to convert your website visitors instantly? Try Warmly for free - https://warmly.ai/

Can others see the Glory of the Covenant in you? The Busses are joined by their dear friend, James Stone. James serves his community as a plumber, and he has some amazing stories to share about the Glory of God falling in the homes of people who would not typically be open to Christianity. He simply shows up for work and lets the Glory shine out of him wherever he goes and the Holy Spirit touches their lives!God wants to release His glory in the earth, and He wants to do it through you. As the Bride of Christ, the covenant of Glory is inside of you. Are you letting the glory of that covenant shine out? Tune in as James shares some keys about how living as the Bride of Christ, and not His “girlfriend,” can help you to do your part.EMAIL: feedback@globaloutpouring.orgWEBSITE: https://globaloutpouring.net Related Links:Global Outpouring Convention 2025 Info – Registration coming soon!Podcast Episode 203: “The Praying, Prophesying Plumber” with James StoneFriday Night Live Worship with James Stone CONNECT ON SOCIAL MEDIAGlobal Outpouring Facebook PageGlobal Outpouring on InstagramGlobal Outpouring YouTube ChannelGlobal Outpouring on X

In this episode, Linda Odermott delves into the evolving landscape of the legal profession, focusing on regulatory reforms aimed at mitigating the access to justice (A2J) crisis. Linda brings to light essential discussions surrounding the profession's impact on justice accessibility, noting that in 75% of cases, one side is self-represented. She references research from Nora Freeman Angstrom and James Stone on how historical events like the legal crackdown on early 20th-century auto clubs contributed to today's crisis. Key Takeaways: Regulatory sandboxes in states like Utah and Arizona are proving to be successful models for legal reform, enabling non-traditional actors to offer legal services and addressing the access to justice gap. The Licensed Paralegal Practitioner (LPP) program in Utah provides essential legal services in areas such as family law, landlord-tenant disputes, and debt collection, offering alternatives in underserved areas. Linda argues that opposition to these reforms often stems from fears of market disruption but highlights data supporting the reforms' efficacy and safety. Data from Utah's sandbox programs indicate rare incidences of consumer harm compared to traditional lawyer services, bolstering the argument for broader reform. View the Utah Licensed Paralegal Practitioner Program here Veiw the Certified Advocate Partners Program here View the Utah Office of Legal Services Innovation December 2023 report here View the Legal Innovation After Reform: Evidence From Regulatory Change article here View the essay Death and Ethics: Suffocating or Saving Nonlawyer Practitioners with Lawyer Ethics here   Get more free paralegal resources:  https://paralegal-bootcamp.com/paralegal-resources 

You know those dreams that feel like real life but something is a little off? Or been so tired that you don't know when you fell into that 30 minute cat nap? That's Will's life recently, and it's only getting worse…Tonight's story is “The Stars in Your Dreams Are the Eyes of What Hunts You” by James Stone, whose story “Cat Problems” closed our Ghost of Dog 2022. He has stories in Bleak Horizons by Furplanet and in A Swordmaster's Tale by Armoured Fox Publishing.Read by Dirt Coyote, whom it'll take more than that to stop.thevoice.dog | Apple podcasts | Spotify | Google PodcastsIf you have a story you think would be a good fit, you can check out the requirements, fill out the submission template and get in touch with us.https://thevoice.dog/episode/the-stars-in-your-dreams-are-the-eyes-of-what-hunts-you-by-james-stone

Athletic Trainer James Stone joins the Pregame Show to talk about his how his season is going, his staff, where he likes to go in St. Paul and more!

Dr. James Stone, an absent-minded optic engineer, is a brilliant researcher in a field that few appreciate. His brother, a prominent government physicist, refuses to take him seriously and has essentially shut Dr. Stone out of his life. Dr. Stone's attractive secretary, Ms. Elizabeth Dunn, is in love with him and has read all of his recondite scientific papers, but Stone is blind to her feelings and myopically perceives only the details of his science. The story begins as policemen investigate the destruction of Dr. Stone's office, the latest in a series of attacks on optometric facilities. After they leave, Dr. Stone realizes that his own glasses are broken and decides to try a pair of prescription lenses designed for patients who suffer from double vision, lenses made from meteoric quartz. Putting on the glasses, he recoils in horror as he sees a creature that appears to be made of energy. The creature attacks him, smashing his glasses, steals a page from Stone's notebook on which are written the names of patients who have been prescribed the lenses, and quickly vanishes. Stone ascertains that the creature must exist in only two dimensions, as when he turns sideways he becomes invisible, and is able to move through walls. Stone visits his physicist brother to talk over the idea, but his brother dismisses him as mad. Dr. Stone has his secretary order several new pairs of the meteoric eyepieces, and tries to track down the patients sought by the two-dimensional creature. One has been injured, another is found dead, and the third, a welder, managed to ward off the creature with his welding torch (later Stone is told by the creature that in the second dimension, fire is all-powerful because two-dimensional organisms, like dry leaves or paper, are easily set aflame). It is also discovered that a large building has been cut in half. Stone's brother and the police begin to investigate these occurrences. Meanwhile, in the excitement of the moment, Stone suddenly seems to notice the love-struck Ms. Dunn for the first time, remarking after putting on a different pair of glasses that something about her "looks different," as she glows with adoration towards him. Soon, the creature appears again to Stone after he puts on a pair of the meteoric glasses. The creature, the titular Eck, explains that he was trapped in our dimensional plane when he fell through an experimental portal. He needs to return to the second dimension through the rift and close it, or else the rift could cause all kinds of things from his dimension to spill through. Eck is unable to see properly in three-dimensional space, and requires lenses to correct his two-dimensional vision so that he can find the rift. Eck gives Stone one of his eyes, a translucent triangle shaped object, though he asserts that a lens must be constructed in 24 hours, or he will starve to death, since he cannot assimilate three-dimensional nutrients. Stone begins to grind the interdimensional lens. Meanwhile, Eck watches a TV broadcast about himself. Thinking the broadcaster is also two-dimensional, he jumps into the TV set to seek help. This causes him to become luminous, and thereafter can be seen without the special glasses. The now-visible Eck wreaks more havoc in the city, then returns to Dr. Stone's office. The police and Stone's brother have determined that Stone is harboring the creature, and break into his office with a flamethrower. They attack Eck with fire, and apparently kill him. After they leave, Dr. Stone and Elizabeth find Eck alive, having deceived his attackers. They produce the interdimensional lens, which Eck tries to take with him through a wall but cannot as the lens is three-dimensional. Stone and Elizabeth offer to bring the lens with them to the public square, where the rift is located. Eck exits through the wall, Stone asks Elizabeth if she would like to go to the square to "say goodbye to a friend," and the two exit as a couple, Stone's arm still around Elizabet

James Stone walks in a continuous Outpouring of the Holy Spirit! A normal guy with a normal plumbing job, God uses James as a “trojan horse” to take His Presence into places where He's not normally welcome. James joins the Busses to share a uniquely common-sense revelation of how the authority of the Kingdom of God comes to abide in Believers when we prepare a place in our hearts where God's will can be done as perfectly on earth as it is in Heaven. He recounts some amazing stories of seeing signs, wonders, and miracles as he encountered people in their homes as a plumber. And whatever you do for a living, God wants to use you in this very same way! You don't want to miss this amazing episode!EMAIL: feedback@globaloutpouring.orgWEBSITE: https://globaloutpouring.net Related Links:Friday Night Live Worship with James StoneConnect with James Stone and the Healing Room in Batesville CONNECT ON SOCIAL MEDIAGlobal Outpouring Facebook PageGlobal Outpouring on InstagramGlobal Outpouring YouTube ChannelGlobal Outpouring on Twitter

Nick Badders sits down with Athletic Trainer James Stone on The StormCast presented by the Sarpy County Chamber of Commerce. James talks about his responsibilities, growing up wanting to race cars, how much he loves being able to travel to different cities, his favorite ballparks he has been to, why he likes the six-game series, what the 2020 alt sit was like and more!The Omaha Storm Chasers will continue taking on the St. Paul Saints at Werner Park until August 27th. The full 2023 schedule can be found here and single-game tickets are now available here.For more tickets and more information, please visit omahastormchasers.com, call the Werner Park Ticket office at (402) 738-5100, and follow the team on social media. You can follow the team on Twitter @omastormchasers, on Instagram @omahastormchasers, and “like” the team on Facebook at facebook.com/omahastormchasers.

Bio: Jerry James Stone is an American food blogger, vegetarian chef, activist, and internet personality, known for simple gourmet recipes, advocacy for a sustainable food and wine movement, and as a social media personality. In 2015, a Sierra Club magazine article named him one of nine chefs changing the world Website Blog: https://jerryjamesstone.com/ Books: https://www.amazon.com/s?i=stripbooks&rh=p_27%3AJerry+James+Stone&s=relevancerank&text=Jerry+James+Stone&ref=dp_byline_sr_book_1 Youtube Channel https://www.youtube.com/c/jerryjamesstonedotcom _____________________________________________________ This episode is sponsored by Culinary Historians of Northern California, a Bay Area educational group dedicated to the study of food, drink, and culture in human history. To learn more about this organization and its work, please visit its website at www.chnorcal.org If you follow my podcast and enjoy it, I'm on @buymeacoffee. If you like my work, you can buy me a coffee and share your thoughts

Hogan and James sit down and talk about the state of Nor Cal water storage as well as how the current winter is setting us up for the coming season. Then they get into the state and future of our salmon fisheries. While salmon are not always high on fly angler's list of species they are important to the health of many of our more popular fisheries ie. Trout and Steelhead. As well as being the most politically powerful fish in that the economic impact and angler participation is the highest among fish of concern in our state. --- Support this podcast: https://anchor.fm/the-barbless-podcast/support

Today's episode focuses on environmental, social, and governance (ESG) investing. What began as a fringe interest in socially responsible investing grew at an astonishing rate and is now completely mainstream, considering the ESG performance of companies. According to a PWC report from last November, ESG investing will grow over the next three years to reach over $30 trillion dollars. That'd be over 20% of all assets under management and a real force influencing how well companies act on climate change, amongst many other issues. But ESG can be messy and confusing. To learn more about what it actually is, how it's distinguished from impact investing, why it became politically controversial in the US last year, how it's performed for investors, and how it's likely to change in the future, I sat down with James Stone, VP of ESG Research at Baron Capital. Jamie offered a really clear overview and I learned a ton. Hope you enjoy this one as much as I did. In today's episode, we cover:[3:23] James' background & his experience with ESG investing[5:23] Baron Capital & what they specialize in[6:33] The ESG market today & trends[9:53] Overall interest in ESG investing & how it's been changing in recent years[11:03] Who is actually interested in ESG investing[14:44] Baron's ESG commentary & the World Economic Forum study on top global risks[20:26] The positive feedback loop due to growing ESG investors & capital deployed[25:09] The impact of policy developments related to climate investing within ESG[27:49] The political backlash & controversy of ESG[31:22] The impacts of ESG investing on companies[33:46] The SEC climate disclosure rule change[35:17] Policy developments that Jamie is watching for this year[35:41] ​​Thoughts on ESG investing opportunities this year & longer-term[36:45] Things for climate-focused investors to consider[38:40] How listeners can get involvedResources MentionedBaron CapitalConnect with James StoneConnect with James on LinkedInConnect with Jason RissmanOn LinkedInOn TwitterSubscribe to Invested In ClimateIf you have feedback or ideas for future episodes, events or partnerships, please get in touch!

Miami start the season 4-5. A lot of negatives and a few positives. We get into some fundamental reasons behind the slow start, debate Kyle Lowry's situation after rumours emerge that there's some unhappiness from his camp, we look at the flaws of this team, Tyler Herro's early reign as a starter and look ahead to a softer schedule after the Heat build on some momentum after registering back to back wins against the Warriors and Kings. ENJOY!

You know how sometimes you think you see your cat walk by and you look across the room only to realize it's over asleep on the couch? What was it you saw? You might be better off not knowing the answer to that. Tonight's story is “Cat Problems” by https://twitter.com/JamesStoneRaven (James Stone), published in Dread by Sinister Stoat Press. He mostly writes horror, SciFi, and fantasy. His works can also be found in A Swordmaster's Tale by Armoured Fox Publishing and Bleak Horizons by Furplanet. Read by Rob MacWolf, Werewolf Hitchhiker. Read for you by Rob MacWolf — werewolf hitchhiker. thevoice.dog | https://www.thevoice.dog/apple (Apple podcasts) | https://www.thevoice.dog/spotify (Spotify) | https://www.thevoice.dog/google (Google Podcasts) If you have a story you think would be a good fit, you can https://www.sofurry.com/view/1669084 (check out the requirements), fill out the https://drive.google.com/drive/folders/1z81u5O2i8PWSfEpzaVhHeTjrp1kKP7TX?usp=sharing (submission template) and get in touch with us on https://twitter.com/voiceofdogpod (Twitter).

Today on the show we are featuring the Seattle-based group Black Nite Crash. Learn more about them and listen to their track "Sugarwave". About Black Nite Crash: Jim Biggs (vocals, guitar), John Parker (bass), James Stone (guitar), Tony Zuniga (drums), and Claire Tucker (guitar/vocals). Formed twenty years ago, Black Nite Crash has involved more than 30 members over the years, surrounding Jim Biggs, the last remaining original member. Yet somehow, the band has maintained a coherent sound and vision. Warning some lyrics are not suitable for all audiences. Discretion is advised Get a full transcript of the show here! --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/eat-sleep-breathe-music/message

James Stone joins the Sarpy County Tourism Pregame Show to talk about his average day with the Omaha Storm Chasers, how he began his career in athletic training, the most common misconception about his job, and more.

In this episode of the HubHeores Podcast, Devyn, Max, and George B. Thomas dive into the Inbound strategy, attract, engage, and delight, by first diving deep into attract. This leads them into an amazing conversation around what the hell is great content anyway. No worries, no buzz words were used to explain what we really mean by "GREAT" Content.TRANSCRIPT OF THE SHOWGeorge B. Thomas (01:11):Devin, I have to agree with you that junk PO me up, dude. Like I just, I, I wanna listen to that almost every time before we start, because it's like, yes, yes. And by the way, the socials gentlemen have said things about the artwork. They've said things about the intro episode one, and people are already pulling out quotes from things that you said that impacted their lives. And I'm gonna be honest with you. I'm super excited and blessed because usually you don't see that till episode 10 episode, 20 episode 30, so community. Thank you. Thank you, hub heroes for letting us know that you're enjoying what we're doing on the socials. Keep it coming because all of this, all the value that we're adding is coming because we love you. And we wanna see you become the hub hero of your company. Now, today we're actually diving into a conversation that is around the attract phase inbound methodology.We're gonna kind of backtrack and Devon and max, and I will unpack this whole larger philosophy of attract engage, convert, but then we're gonna dive in deep to the attract and answer the question, what the is great content anyway, because man, there are some buzz words and some conversations that happen on the internet that make me just wanna hide my head in sand or hit it on a brick wall. Or anyway, gentlemen, let's start with the larger philosophy historically, when you've trained people on this attract engaged, convert, how do you take them from, I think I know, or I have zero clue to, oh,Max Cohen (02:46):If we're bringing it back to the inbound methodology, right? Like we're talking about attract today. I think one of the biggest reasons this should have been an early episode, which it is, and I'm glad we're doing it as an early episode, is that like, this is the most important part of inbound or at least one of the most important parts of inbound that is really difficult to do. And a lot of people ignore it because it's very hard. And I think also people have some like misconceptions about what it actually is. My kind of fire around obsessing around this stage very much comes back from like my days of doing onboarding when HubSpot was primarily a marketing tool, the, the problem was, is like a lot of people wanted to use HubSpot, but they didn't want to create content, which was literally when it comes to an inbound marketing strategy.That's the gas in the car, getting marketing software and, and deploying some sort of marketing strategy and not having an emphasis on the content behind it is like buying a car and not putting gasoline and getting HubSpot, which is a fantastic marketing tool and not creating content is like buying a Ferrari without putting gasoline in it. It just doesn't make sense. You know, I'm thinking hopefully today we can have a really good conversation around like, what does attract mean? What is content, how the two play together and some of the more like tactical pieces around it. My fire behind this subject is just seeing so many people hyper-focusing on the wrong things when it comes to this stage and not wanting to approach the 800 pound elephant or not, that's a small elephant, but you know, the, the 20 to elephant in the room that is creating content.George B. Thomas (04:17):It's literally honey, I shrunk the elephant, uh, episode 57 or movie movie trailer, 57 Devin. I am gonna kick it over to you for a second, but I love max that you're bringing up this idea of gas. I've actually gone a layer deeper when I talked about this historically, because it's like without the engine content literally is your engine. When I talk about content is your engine. I'm literally talking about three different layers of this engine, right? You've got like a VA to V6. This is a V3. This is the engine for social. This is the engine for sales. And this is the engine for SEO. So you need to understand content comes back to everything that you're actually gonna do. So imagine max talked about the Ferrari minus the gas, imagine the Ferrari minus the engine. You look sexy in your driveway, but Hey, you ain't going nowhere. You ain't making an impact. And so you have to think about content being the engine of your marketing sales and social efforts. Devin, go ahead and wax poetic for us a little bit.Devyn Bellamy (05:16):Don't mind if I do the thing is with content is I don't care what vertical you're in. I don't care what you do. I don't care what your company does. There are content opportunities, my little secret sauce for getting content. The very first thing I do, I go to the sales people and I say, what's the one question you're answering over and over again. What's the one question that comes up on every call. The one slide that's in your slide deck. Just so you can answer the question ahead of time. That is, to me, one of your first steps is getting content there. Another thing that's important with content is that it's not about you. The, about you is further down the line right now. This is about the industry. This is about problems in general, and this may come as a shock to you.They might not even be problems that you solve as a company. They might just be things that you're writing about, but Devon you say, why would I write about something that doesn't involve me or that I can't fix? What you're doing with content is you're positioning yourself as a trustworthy thought leader. You're positioning yourself to say, Hey, when people look at me, they know that I know what I'm talking about when it comes to their industry in general, not just my little niche section, I always talk about two different industries. I talk about car mechanics and, and repair shops. I always talk about showers because I've had to do so much research on these subjects. It's annoying. I've worked for a SAS company, had nothing to do with social media, had nothing to do with marketing. We put out an ebook about social media and it blew up. And not only did it blow up, but our lead flow increased so much. We had to increase the size of our sales team. And they knew that we weren't doing anything about social media, but the way we were pushing them down the buyer's journey into actually talking about the problem that we were actually solving. This is what got them in the door. This is what attractedGeorge B. Thomas (07:27):Them. Yeah. There's so much there that I wanna unpack. And max, I'll kick it back to you here in a second, but there's literally a term that we use for what you're talking about. And it's literally drafting. Like if you know anything about NASCAR, the car behind the car in front of it is, is drafting. It's being pulled. It's using less gas and there's a way that you can literally pull to the side and you can draft around them. And when you think about the topics that are around the problems that you solve, the topics that are around the aspirations that your potential client might have, and you start to write around those, you draft into the winner circle because it is content that is useful to them. But also is a side piece of where you're going in, what Devon said. And I will say even less pushing them down the buyer's journey, but pulling them into the center of you, the buyer's journey.But if I go one level back for a second before I kick it back over to max is I want everybody to realize we already use the word trust, attract equals trust, attract equals thought leadership. Why is that important? We haven't used this word yet. And everybody needs to understand that it is a real thing. Trust me, as somebody who has recently started their own business reciprocity is real. If you add enough value to the world, if you create content that evokes an emotional response, if you focus on these topics that draft people into what you can actually help them do, they're like, of course I would work with you. Why wouldn't I we'll talk about more pieces that I just listed out. But max, where is your brain thus far on this conversation we'reMax Cohen (09:04):Having. Yeah, yeah, yeah, yeah, yeah. Yeah. I, I wrote down three things that Devin said that I wanna drill into with the most ferocity here. He said at the beginning, no matter your industry content works, this is something a lot of people lose sight of. I can't tell you how many times I've worked with a company. That's like, we sell to businesses. So we're not gonna do this funny blog thing. We sell to businesses. So we don't do any social media market. They keep away from all this like funny sounding internet marketing stuff in their eyes. It's almost as if they're literally forgetting that they don't sell to sentient buildings with arms, right? When you're selling to a business, you're selling to people. That's why like you hear me go around all the time saying, oh, you know, there isn't B2B there. Isn't B2C. There's only B to H I've been saying that forever because it's true.No matter what, you're always selling to humans. So you need to kind of keep that in mind. Content is something for a human being to consume human beings, work at the companies you're trying to sell to. Okay. There, isn't a concept really of selling to a business. I'm sorry. You sell to humans. And that's why content's super important. Devin. You also said your content's not about you and yeah, sure. It's not about what you're interested in. It's about the goals and challenges that your customers have. But to take that idea like a step further, when we say content's not for you, content should not just be seen as your lead generation machine. When I hear people say, oh, I got a lead magnet. I wanna vomit because the second you start thinking of content as just something that's gonna help you get leads, you've completely lost.Focus on why you're creating it in the first place. You both talked a lot about building trust with your content and being positioned as a thought leader. If you're just putting out content out there to get people, to give you their email addresses, you've completely missed the book. Your content should be out there. And the mindset that you should be in when you're creating content is truly to genuinely educate people, getting leads, getting people that are interested, getting people to build trust with you. That should all be a byproduct of what your mindset should be as a marketer. And that's, I'm creating content. That's gonna help people get closer to achieving a certain goal that they have or overcoming a challenge that's in the way, cuz it's the only way content adds value. The last little thing that you kind of mentioned there, you were working at a SaaS company, but you went and created an ebook about social media.There is such a valuable listed in here for all those folks that get analysis paralysis about what sort of content should I create? You should never under any circumstances say to yourself, we can't create content about X subject because we don't sell something that has to do with that or our product doesn't do that. That is like the best way to just make sure you never create content that people care about when you're only talking about stuff that your product actually does or have a very direct impact on you gotta remember no matter who you're selling to those folks, play some sort of role in their professional or personal life. And they have different goals and challenges around different things that may not have to yet be about what it is that you're selling. So when you pigeon your hole yourself into just talking about a very, very narrow sort of layer or chunk of subject matter, you're missing the potentiality of being able to like become a thought leader for all these other people.I used HubSpots as an example for this all the time. Well before HubSpot had any sort of integration with Instagram, we created tons of content about how to market yourself on Instagram, because we knew marketers who we were trying to sell to wanted to know how to market themselves on Instagram. We didn't let the fact that our product didn't have an integration or didn't do anything with Instagram. Stop us from doing that. And neither should anyone listening to this podcast. If you have something valuable to say to the people you're trying to sell to say it, help them educate them. Don't hold back. The last thing you need to do is say, what's the content that we shouldn't make, right? Because it's generally not ever gonna be helpful.George B. Thomas (12:54):I love it. And Devin, I'm coming back to you. I feel like I'm like the net on the tennis court, the players back and forth here. A couple things I wanna unpack. First of all, ding, ding, ding, ding. We have our first Scrabble word of the hub heroes podcast. Max used the word. Might I say sentient because your, your sentient building with arms and legs. I absolutely love that part by the way. What I wanna do right now though is say listeners. I'm curious to your thoughts on what Devon and max has laid down so far. Make sure you use the hashtag hashtag hub heroes podcast and let us know we're gonna keep drilling down in further. I want to get into this. What truly is great content, but I've gotta pull out one word. I'm only pulling this one word out, max that used because it's so dang important for people to focus on.And that is if you ever want to be successful, might I say just that business in general, but at the attract phase, the word max used that everybody should write down in their notepad is care. How do I care? How do I care with passion? How do I care with passion around the person? How do I care with passion around the topic? How do I care with passion about helping other people reach the success that they're trying to reach? Because if you come with an attitude of caring of empathy, of walking a mile in those folks, moccasins and serve them with the content that you create, it will be a victorious moment for your marketing team, your sales team, your business in general, Devon, what are your thoughts?Devyn Bellamy (14:27):The thing is, is that you have to demonstrate that you care about the industry and not your piece of it. And you care about solving your customer's problems and not just the problems that you know, how to solve. And just as a quick note, you might find something that you don't know how to solve, but you know, somebody who does know how to solve it. And so you white label the other person's services and boom, more money, but that's a whole separate conversation. You're not ready for that level of sauce. So we'll go back to talking about a track phase. The important thing is making sure that you are demonstrating that you are an industry thought leader. The thing is, is that as max was saying, people try and pigeonhole themselves because their industry isn't quote unquote sexy. I had a conversation with a customer once who said, well, we sell janitorial supplies.There is nothing sexy about janitorial supplies. There's nothing right about it. It's like, listen, people love nerding out. Everyone nerds out about something. And for everything there is someone who is nerding out about it. You can talk about the different hand dryer options in the pros and cons. And what's so annoying about them, but talk about it through the lens of a maintenance person, not a user and the maintenance. Person's gonna read that and be like, oh my gosh, I know, right? Or you can talk about like a cost benefit analysis on different kinds of paper towels versus the kind of reusable cloth ones and all that stuff. Someone is going to find that interesting cater to those people. People think that, oh, I'm writing this blog. And it only got 700 views so far. It's like, are you kidding me? 700 views on niche content. That means that 700 people who are more than likely qualified to hear about what it is that you have going on and are more interested in the industry in general than someone who's gotten 10 million hits, 10 million hits. Those might be bots. Who knows, but I can tell you that not everyone's gonna be qualified, especially if you're doing something special, focus on nerding out.George B. Thomas (16:45):Yeah. It's funny cuz, and I'll talk about this later. You guys remind me to talk about a default state that your brain goes into when you get into the content mindset. But literally Devin, as you were telling the janitorial story, I was like, dude, that's seven pieces of XYZ equipment that the magic eraser clean that will blow your mind. Mr. Clean magic eraser. Like there are always ways to spin. What people think is boring into something that is juicy. And you just have to have this mindset of you'll be talking to your sales rep. You'll be talking to your CEO, you'll be talking to your wife. And all of a sudden you're like, oh SHS, that's a piece of content.Max Cohen (17:25):I think we should also remember that the discovery channel managed to make crab fishing sexy.Devyn Bellamy (17:30):Oh yeah. Dude,Max Cohen (17:31):If you can make crab fishing sexy, you can make literally any other industry sexy. The other thing you gotta remember too, is that there is so much stuff about being in that industry that you can talk about. And when someone is in a certain industry or they have a certain job, they're generally trying to figure out either how to do it better or how to overcome certain challenges or how to make things easier for themselves, no matter what it is. And guess what people aren't going to their local library to figure out how to do that. They're looking it up on their phone argument of all. I can't create content because of my industry is just like almost never true.George B. Thomas (18:05):So let's spin this and let's start to talk about because all of us, by the way, create content, when you sit down to either ideate or actually create or whatever it be in that process, what are the things that you think are vital for you and others to bring to the table when you're actually in that content creation spaced. So we can again, tie into that title, what the ha is, great content anyway, the word great could be anything. What do we truly mean? And what are the elements that have to be at play? ThisMax Cohen (18:37):Is where everyone really, really needs to start listening. I think because oftentimes you will see marketers just say, oh yeah, make a piece of content and then do all these other crazy things. Here's 40 different ways you can share it. Here's how you can cut it up and turn it into a TikTok here's you can send it to an emails, blah, blah. And they never like address making the piece of content to begin with. And that is always gonna be 10 times harder than any other strategy to distribute it. And like all these marketers, they never wanna approach that subject. All they want you to do is to get you to buy some book that shows you how to cut up this magical piece of content you pulled outta your ass and all of a sudden make money from it. GuessGeorge B. Thomas (19:13):What? Guess what? We're approaching the conversation right now. People so tune in. Yeah.Max Cohen (19:19):Let's talk about it. So I talk a lot about marketing physics, right? I keep saying that all the time, but the physics discussion really does come down to the content piece. When you say like, what is a good piece of content? What does that actually mean? First thing you should do completely remove the idea of what format it is. I generally don't care if it's a blog post. If it's a video, if it's a newsletter, if it's a whatever, ultimately the format does not mean anything. If the substance isn't good. So what makes good substance of the content good content helps someone when they consume that piece of content, no matter the medium, when they consume that piece of content, it gets them closer to achieving a goal or overcoming a challenge. When that happens, that's where someone actually receives value. Why do we wanna make sure we're doing that with our content?Two big reasons. One, it doesn't matter how well you optimize that piece of content. If you do not create what people are looking for, they have no reason to find you in the first place. So let's talk about that. You could hella optimize your business' website to be the most optimized from an SEO perspective about the specific product you sell and your brand name. Well guess what if people never heard of you, why would they be Googling you? Why would they be looking for you if they haven't been specifically told by somebody that you exist and they already have a problem that they know that you can solve. There's no reason for them to be searching for you. That's very small amount of people who are already doing that. So good content. You wanna create that. So people are actually like looking for people, use search engines to overcome goals and challenges, no matter how micro or how macro they are.Pizza near me is a goal. E even though it's like more broad, why is my sales team not hitting its quota in a specific industry? That's more specific, but that's a challenge. Your goal is to hit your sales quota, your challenges that your sales team isn't doing it, no matter how specific or broad it gets, there's always some sort of underlying goal or challenge. So that's the first piece people that need to be looking for it. The second reason it's important to focus on goals and challenges is that when someone actually consumes your piece of content to get them in that second, to like dedicate their time to actually read that content, you probably, you know, either advertise it in a certain way or had some sort of tagline or subject line or whatever that got them to think, Hey, I'm gonna get something valuable.If I give some time to consume this, if that content doesn't get, 'em closer to achieving that goal or overcoming that challenge and you've taken away time, they've spent on it. You've created clickbait. You've broken their trust. You've actually detracted. They're seeing you in a negative light now. So you wanna make sure this is where that trust is built. You're presenting something, Hey, read this, watch this, listen to this. You will learn X, Y, Z. They go, oh, okay. That sounds great. And when they consume it and they actually do it, the trust is built because they said, Hey, they said it was gonna be this and what I got matched, what I expected and I am better for it. Now I now trust you a little bit more and it's really important. Your content does this in the attract phase. Because when we talk about the engagement phase later, that generally happens after you've captured someone's information. And they're not gonna give you your information if they don't trust you, or they're gonna give you fake information. That's a whole nother conversation past that. Again, you want to think like what makes good content, something that gets someone closer to achieving a certain goal or a challenge, or oovercome it a challenge because of those two big reasons.Devyn Bellamy (22:40):My goal is to be selfless in the content that I create, because I know that as much as I want to generate a lead, as fun as that is, and as good as that feels, the more important thing just like max said is to add value and give someone the opportunity to grow after interacting with you. And the only way you can do that is being selfless in what you offer in my community. We have a, a saying that says the game is sold and not told the thing is, is that it's okay to tell the game, because especially when you operate on the level that we operate in most businesses that are successful operate, as soon as people start seeing how it's done, they're like, I don't want to do that. You can do that. If you're talking about, for instance, shower manufacturing, if you're showing people what to look for in a shower, the qualities of the shower, the important things to avoid when you're looking at showers, even if, even if some of those shortcomings are in your product, that's okay. They will respect your honesty and integrity. And they will. What's that word trust you. You got make sure that every interaction that you have with a customer, be it content, be it personal, whatever it is, they're the better off for it. It can't just be about you and generating leads and making money. That's gonna come. If you get your customer closer to their goal,George B. Thomas (24:18):I have to unpack a couple things. One max, when you're talking, do you guys remember the movie, Tommy boy, Tommy boy. He talked about a guaranteed turd. They used a different term, but like I can guarantee anything. I can G you want to guarantee turd, max. I went there because you're talking about optimized. Are you optimizing a turd or are you actually got SEO going on? Something that's actually magical and ready to, to be leveraged to impact the world? But here's the thing, fundamentally, I think about this way different than most people, because we've even mentioned if I generate a lead. Well, here's the thing. Everybody needs to know that I don't think of HubSpot forms or any forms tool as a tool for lead generation. I look at any forms tool for a conversation starter. So if my focus is about starting conversations, that means I'm starting conversations with potentially friends.And what do I do with friends? Will I help friends? And if I think of them as friends, that I'm going to eventually have a conversation with, then I lean in with caring again, the word care. But what I want everybody to realize is unfortunately, when it comes to content creation, people care about the wrong things and don't care about the right things. Meaning when I step in front of the camera, ladies and gentlemen, I don't care what you think about me. I don't care if you think I'm fat. I don't care if you think I'm thin. I don't think if you care, if I have big nose, a large ears and a really weird voice, but what I do care about is I care about if you're gonna be successful. I care about if this piece of content is gonna help. I care about the value that is coming out of my mouth, into the world.That one five, 5,000, 20,000 people will watch over the next 2, 8, 10, 12 years. That's what you need to care about is the impact over time of the information that you're educating or entertaining or just leveraging for helping people. It will circle back around because you're talking to your friends to start a conversation into revenue, but you can't come from this conversion revenue mindset and it ever be great content. Now you might get lucky here or there, but I'm telling you the businesses that lean in on the human side, the businesses that lean on the side of actually putting good into the world, what you sow, you will reap. Those are the companies that won't have a problem getting to this next level, content creation, having the V8 engine in their Corvette or their Viper or whatever vehicle it is that you love. So care about the right things. Don't care about the wrong things. The other piece that I need to put in here is that again, not to get Woohoo on anybody here, but if you can take this word caring and truly understand what I mean, when I say that is, I am talking about love and empathy. If you have love for others and empathy for others, and you want to help them get 1% better each and every day and have conversations with your friends that are valuable, you're gonna win. Yeah.Max Cohen (27:19):Yeah. The other thing I wanna like put out there too, is that there might be some folks out there listening, being like, oh, these, these girls are talking about just caring for people and, and just doing right by people. And they're forgetting that they're marketers and they have a job to do, which is like generate revenue for the business. Here's the thing. If you just wanna generate leads, that's all you're gonna do. You're not gonna build a community. You're not gonna build trust. You're not gonna position your company as a thought leader. You're not gonna create customers that love you. You're not gonna create customers that will recommend you and sing your praises on the mountain tops and, and be delighted and build that word of mouth. You're just gonna generate leads. And those leads probably aren't ready to talk to your sales team. And those leads probably don't trust you enough to talk to your sales team, which means you're putting stress on your sales team to do, have to do a lot of that extra legwork to prove why you should pick up my cold call, cuz you read a fricking ebook. That's all you're doing. If you don't care, it's very easy for your customers to kind of know that you don't give a shit about making them successful. It comes through all of this stuff that we're talking about. Isn't just like, Ooh, woo kumbaya. Let's just be great educators and help people. There's tactical value behind all of this. Just keep that in mind. Like there's a tactical value for doing all the things that we're talking about. It's not just feel good marketing.George B. Thomas (28:39):So it's funny because my brain's going a certain direction. I wanna touch base on that. Then I probably think we should probably talk about the buyer's journey and how awareness consideration decision actually come into play to attract in great content and all that. But there's a part that I have to lean into because you haven't heard us mention it and I'm gonna kick back to the know what not to care about. You don't have to have the best camera. You don't have to have the best computer. You don't have to have the best mic. It's not about equipment. It's about what do I have in my hand, at my disposal to actually create the content, the most important tool, the vital piece of equipment. I'm gonna let you in a secret that you have to purchase that you have to have that has to show up when you're gonna create great content is your cranium. And that's not a new software people don't go ukrainian.com and look for it. I'm talking about your brain, bring your brain and bring your heart. Those are the pieces of equipment that you need.Devyn Bellamy (29:39):One thing that is a hole that marketers can fall into, uh, just as anyone with their company is that I spoke earlier about nerding out. That's great. What you don't want to do is nerd out about the wrong thing. It's like if there's engineers, sorry. Uh, I'm sorry for what I'm gonna say, but they're engineers can get really excited about a really small piece of a project or even a large that no one cares about. Like they could say it's like this cool thing is doing back flips in the back end. So excited about it. No one cares. If you are making a widget that makes pixel go from point a to point B all people care about is the fact that you're making the pixel go from point a to point B. They're not really overly excited about the little things that may excite you.And, and that really like engage you and, and, and, and that's fine. They don't have to be, what you don't want to do is just basically get all Pokemon to someone. Who's is like over the age of 50 and has never watched a single cartoon in their life. And it's like, gotta collect, oh, what, what do you mean? This boy is still a preteen? How, like, you don't, you don't want to basically go off on someone who could potentially be a good customer, but you've turned them off by making all your content too niche. That's what I was saying. You, you don't want to be, uh, just the expert on the problem you solve. You want to be an expert on the problems they have and not just the problems they know they have the problems. They don't even realize that they have yet. Yeah. And the only way that you're going to get there is by using empathy, by asking questions and by listening, when you're having conversations with people,George B. Thomas (31:40):Oh, Devin, you just totally unlocked something in my brain brother, because I have to say one thing that creates great content is understanding that you don't have to sound like a genius. What you need to do is focus on simplifying the complex because it is a genius who can actually make something that's difficult, seem easy. It's a genius that can make something that is difficult. Sound easy. Yes. I said that twice, there is not a riff in the matrix. You have to figure out how can I talk about how can I teach? How can I communicate in a way that mirror mortal human beings will understand what I'm saying versus I'm gonna get on this platform of audio, video, or text and make myself sound a certain way. No simplify, simplify the complex. I had to unpack that max.Max Cohen (32:33):Well, this is why, uh, buyer personas are still important, everybody. Cause you gotta know what are the goals and challenges that the people that you're creating this content for have. Cause again, that's the only thing that's gonna tell you if your content's adding any value. That's the only thing that's you're gonna do to ensure that you're creating stuff. People are actually looking for. You know, there may be a bunch of people that say, oh, new buyer personas or ideal customer profile or this or that or whatever. I, I don't care what you call it. The people that you are are, are attempting to have an impact on through your content. You gotta have an understanding what their goals and challenges are. The other thing you need to remember is that it's not always gonna be the ultimate decision maker. I can't reremember, I can't even like tell you how many times I've had a little challenge that have given a customer saying like, Hey, next week, when we talk, I want you to come back to me and tell me who your buyer personas are, give us some resources to go figure it out.Kind of use it as a little bit of thought exercise. And nine times out of 10 people come back to me and say, it's a C level executive with purchasing authority and blah, blah, blah, blah, blah, blah, blah. And what they forget is that it's not always a C level executive or someone in a big authority position experiencing the problem or having symptoms of an issue or doing the research. So you gotta remember when you're creating content, you're creating content, not only to chains, hearts, and minds, but also you're creating content that you're hoping someone's actually looking for. You may be creating content for someone who's not a decision maker. You should be creating content for someone who's actually experiencing the problem and can then be your biggest internal champion that can be inside that organization. You're trying to sell to saying, Hey, these people really know what they're talking about.They help me with a whole bunch of stuff I was going through. They clearly know what they're doing. I trust them. We should consider buying from them and they go and say that to their internal decision makers and make all the intros that sales team wants and all that kind of stuff. Consider the fact that your buyer personas are probably not your lit to role buyers in a lot of cases, especially when it comes to B to B, it's not always the person signing the checks that you're creating content for, but again, get a really good understanding of who that is. And then start thinking about the buyer's journey, which I'm sure we'll get intoGeorge B. Thomas (34:37):Devin. You had multiple visualMax Cohen (34:40):VisceralGeorge B. Thomas (34:41):Responses to what, like I, I was like homies about to explode homies, about to explode.Devyn Bellamy (34:47):Yes.George B. Thomas (34:48):So fine, sir. Please step up to your pulpit and preach to the community for a hot minute on what was going on in your brain.Devyn Bellamy (34:56):What was going on is the fact that people are so hungry to get to a decision maker, not realizing that the decision maker doesn't have the background education or expertise in order to make an educated decision on whatever it is that you have going on. You could have the best thing going since slice spread. If the decision maker isn't the one who's involved with it, it's not gonna matter case in point. I love telling the story about how I started using HubSpot in the first place with me. I told the story last episode about how I went to the website website looked great. Sorry, got in, went to a grow event. I didn't talk about what happened in between then in the grow event, I'm on the website and I'm just seeing so much fantastic content that has to do with me now, keeping in mind that I'm an individual contributor, very low level making entry level money.And there are three degrees of separation between me and the actual decision maker, who is the CEO of the company. What they did is they educated me, gave me opportunities through academy to learn about inbound, about the process, and then how that would apply to the HubSpot product. I became such a HubSpot fanboy, even before I started using HubSpot. Now it doesn't hurt that James Stone got me really drunk at the grow event. That helped too. the thing is, is that the company just got me so excited about like the ease of use and every blog I'm reading. Oh my gosh, I have that problem in all sales and marketing alignment. I have that problem too. And content and driving leads and knowing what happens after I send 'em in the sales, it's like, oh my goodness, this is all of this is what I'm experiencing. They turned me into the internal champion and helped me go before CSU and present the deck, get promoted past my boss, move on to another job, make more money and happily ever after.Max Cohen (37:11):And for anyone out there who's saying, well, hubs boat has this big academy. We don't have that. All you need to do is educate people. Anyone can educate people. Don't let, oh, we don't have X, Y, Z academy thing make you argue against what Devin justGeorge B. Thomas (37:22):Said. Not to mention who cares if you don't have it right now, you can have it in the future. It's literally one brick at a time. People like just create that piece of content. And dare I say, Devin, when you were talking in that last section, it's funny because I always like to talk about how great content is educational. Great content is entertaining and to hear you and the journey that you're going through with the HubSpot blog and content is, and not that you're designing it this way, but great content becomes episodic, meaning you can't wait to read the next one. You can't wait to watch the next one. And so start to think about how you enable that. By the way, the, the tip here is emotion and understanding. So think educational, think entertaining and think episodic, how can we thread these together? Where all of a sudden we're creating a piece of content in the awareness stage that then leads them to a piece of content in the consideration stage.That then leads them to another piece of content in the decision stage. And we have dope CTAs and URL links, anchor links for all of you nerds out there that actually take them to that next piece of content that they just keep going and keep going and keep going. And pretty soon they're like, I love this people and they don't know what to do in themselves. Now, speaking of that, because we have added a ton of value, but I wanna start to end these episodes with action items. So if you think about this topic around great content and the conversations that we've had inside of it, if you had to boil it down to one action items that people listening to this podcast should think about or take as they move forward, where do you guys' minds goDevyn Bellamy (38:53):Absolutely chill with the negative talk. The first thing that you need to do is what you need to stop doing. You need to stop telling yourself that what you do, isn't sexy and no one cares about it. If no one cared about it, you wouldn't have a job. Cause a company wouldn't exist. Clearly someone cares about it because they're giving you money to solve a problem. That's the first thing you need to do is dead. The negative talk. The next thing you need to do is you need to start talking to your sales people. You need to start talking to your favorite customers. You need to start talking to your least favorite customers. You need to start talking to X customers, find out what the problem is and not just what the problem is with pertains to your company. But the problem in general, talking about automotive repair had nothing to do with our product, but we stayed in the flat rate versus hourly debate, even though it had nothing to do with what we did, because it was a challenge that resonated with our audience. We talked about marketing to millennials, cuz it was a challenge that resonated with our audience. Didn't have anything to do what we did, but because we presented ourselves as thought leaders, we generated trust, start talking to people both internally, externally, take 'em out to Starbucks, send them a gift card if you're gonna do it virtually, but get in contact with people to understand who you're talking to. Cuz if you create content in a vacuum, it's gonna failMax Cohen (40:14):Two things. I would say like if you're gonna walk away from this conversation, one do not under any circumstances hyper-focused on search engine optimization. If you haven't already got good at creating content in the first place that is like trying to land a kick flip before you can pump a skateboard. Okay? Yes. There's nothing to optimize if you haven't created it yet. So just get really good at putting content out there. If you're sitting over there saying which keyword should I be optimizing for? And you haven't even written a blog post yet, you're losing already just get used to creating the content first. Then you can focus on making it better. Then you could focus on optimizing it. You gotta remember Google wants people to find the good content. That is a thing. So optimize all you want. Just don't let that get in the way of you actually creating the content in the first place.Now in terms of like, what content, what should we create? And maybe what's like a simple mindset that we can follow. Say what you want about Gary Vaynerchuk. But he's a really great tactical thinker when it comes down to this. And I remember watching a little interview. He did with someone where it was some service company that kind of walked up and asked him like, where should we get started with content? And he said, one of the best things I think I've ever heard when it comes to just having like a mindset of what content you should create. He said, I would be creating every sort of piece of content that I could to get that person not to hire me. Essentially give away all your secrets, educate people. Now I'm not talking about like company specific information when I say secrets, but I'm saying ways people can solve their problems.That don't make it seem like their only option is to hire. You put content out there that helps people figure out what their problems are and gives them concrete steps on ways they can solve those problems. And here's the deal. When you do that, there's really only two to maybe three sort of outcomes of one. There's gonna be plenty of people that see that content and then never buy from you. And you never hear from 'em again. Guess what? That's already happening. That's marketing baby. It's a game of numbers. But then the other two possible situations is that someone is going to read or consume or watch or listen to whatever they're gonna consume your content. They're gonna go out and they're gonna solve their problem without you. And they're not gonna buy from you. But guess what happens when that happens, you create a promoter of your content.You create Goodwill in that community. You get yourself positioned as a trust leader and you get someone else out there saying maybe they're friends privately or more publicly, or by sharing their content on social or whatever saying, Hey, these people really know what they're talking about. They're doing that in one way, shape or form social proof that your content helps. And it's actually educational. The other folks are going to look at that advice and either try it or just go, wow, that's hard. I should probably hire the people who clearly know what they're talking about. And maybe that other person is gonna recommend that content to someone else. They're gonna go consume it. And they're gonna do the thing that the second person does, which is end up saying, this is too hard. I'm gonna have someone do it for me cuz you clearly know what you're talking about.So there's a tactical reason behind give away all your secrets. And it's a very unorthodox way of thinking about content, do something to make them not hire me. But like that's a great sort of framework you can use in terms of saying, what should we be trying to do with the content we're actually creating? The biggest thing is most marketers are completely focused on the decision stage. If you know what that is great. We're not gonna go too deep into it right now, but not enough. People are focused on that more awareness and consideration stage content where you're educating folks. That's where you're missing. If you're a marketer and you're not building a lot of demand and generating a lot of demand, it's all in those awareness and consideration stages.George B. Thomas (43:38):Yeah. I love that so much because listen, ladies and gentlemen, there is no secret sauce. We all know that it's thousand islands. So just talk to us about the thousand island. Okay. Just, can we skip the bullshit and get to reality? here's the thing too that I wanna share with the community. That's my last tip. And by the way, it's been a secret tip about content creation that if you've watched any of my videos, you've heard about a bazillion times, simply wake up in the morning, show up as a happy, helpful, humble human. And then guess what hit the keys hit record, create the content and then simply do this. Don't be paralyzed and hit publish

Scott and Vince decided to celebrate the 1-Year Anniversary of The CEO Podcast by taking a glass-blowing lesson with Escondido, California-based glass-blowing artist, and entrepreneur, James Stone. James is the owner of Stone and Glass and joins our co-hosts to talk about entrepreneurship. Specifically, how he worked to turn his passion for glass art into a profitable business. As always, plenty of tips and experience-share to help entrepreneurs out there looking to take their passion to the next level! Tune in today! About Our Guest: James Stone is an Ocean Conservation Mixed Media Sculpture Artist, working full-time out of his environmentally conscious, hot glass studio, in Escondido, California. His business, Stone and Glass, offers classes on glass-blowing, custom creations, and more. Learn more by visiting stoneandglass.com. About our Hosts: To learn more about Scott De Long, Ph.D., and Vince Moiso, MBA, please visit theceopodcast.net. If you have questions, comments, or to make topic suggestions for future episodes, please contact them at scottandvince@gmail.com.  

In this episode of the HubHeroes podcast, we launch the conversation by talking about "starting with (Your) why". We chat about goals, KPIs, leadership, and what all that means when starting with the HubSpot software and the Inbound strategy.TRANSCRIPT OF THE SHOW:George B. Thomas (01:10):All right. Hub Heroes. That's right. We are here and we are ready. I'm super excited to be here on what we might call launch day of the league of extraordinary inbound superheroes. The future is bright my friends, the future is bright. Why you might ask? Because we're here to help you do inbound. HubSpot, content sales, heck you name it better, or at least not alone. Now first, before we jump into the good stuff, the conversation of the day, what do I mean by "we"? Well, I'm not alone on this fantastic journey. I have two other superheroes by my side. So let's meet them first. First up Devyn Bellamy. Devyn, you didn't know this was coming, but why don't you let the Hub Heroes listeners know a little bit about you, who you are, what you do, and maybe some information that we might find shocking or unique?Devyn Bellamy (02:02):No, I didn't know that it was coming. And I also didn't know that that intro was coming. I'm not cool enough to be brought in by any of that, but glad to be here. For those of you guys who don't know me, my name is Devyn Bellamy. I work at HubSpot. I work in partner enablement. I deal with partners, solutions partners who basically help customers grow better. Before that I was in the partner program myself, I've done onboarding, I've done strategy, I've built out who knows how many portals built HubSpot, CMS websites, tons of fun. And let's see a fun fact about me. I used to teach Kung Fu. That's an interesting tidbit.George B. Thomas (02:43):There we go. All right, next up, joining us for the high-flying adventure is Mr. Max Cohen. Max why don't you let the hub hero listeners know a little bit about you, who you are, and what you do. Man, this one scares me even giving you this opportunity, but a little tidbit of information that we might find shocking or unique.Max Cohen (03:05):Hey everybody, my name is Max Cohen. I am currently a Solutions or Senior Solutions engineer. I just got a promotion over at HubSpot. I've been at HubSpot for around six, going on six and a half-ish years right now. Did a lot of stuff from customer onboarding to learning and development as a product trainer. And now I'm on our sales team and it's super fun because I get to have really awesome conversations with customers and reps about HubSpot and the possibilities and all that fun stuff.Max Cohen (03:33):And I also just create a lot of content around inbound, marketing, sales, HubSpot, things like that. You could find me on TikTok if you haven't already. Maybe not a lot of people in the LinkedIn and like HubSpot universe may not know about me that my life outside of like HubSpot and inbound beyond being a dad of two wonderful daughters is I've played and coached competitive paintball since I was 15 years old. That's like another big half of me that like, I don't really talk too much about on LinkedIn. Because I don't really think people care too much about it. That's kind of the other side of me. And now that the pandemic is finally, hopefully over, I'll be getting back into a little bit of that instead of just sitting behind this desk all the time.George B. Thomas (04:14):Oh, we might have to get some video clips of that. Here's the thing, listeners, I want you to know hopefully you heard all of the years of experience years with HubSpot, and the nerdiness that is coming through. By the way, I'm George B. Thomas. I have been doing inbound in HubSpot since 2012. I've been training, doing onboarding, implementing, well, listen, my office is orange. My mic is orange, on any given day, I'm wearing orange to say that I love HubSpot and the people that use HubSpot is probably an understatement. By the way, the weird thing about me is I love peanut butter and pickle sandwiches. So you can chew on that one for a little.Devyn Bellamy (04:53):How long have you been pregnant?George B. Thomas (04:56):Oh wow. There's probably a joke there, but we'll move on. Because listeners you may have stumbled onto this podcast. You may have clicked on the link in the socials, but did you know that you have your very own Hall of Justice? That's right. You can head over to thehubheroes.com at any point to catch up on future or historical episodes, depending on where in the timeline you are listening to this hero episode.George B. Thomas (05:21):Also over at thehubheroes.com, you'll be able to join the League of Heroes, suggest an episode, and even see all the podcast apps and listening locations we're broadcasting to. So head over to thehubheroes.com and get what you need. One last thing we need to mention for you the community before we get into the topic of starting with why you need to know this. You, my friends, have a special hero signal at your fingertips. Kind of like the bat signal, anywhere on the socials at any point in time, you can use the hashtag, #hubheropodcast and we're going to come running. All right, here we go. Let's get into the good stuff and start the conversation starting with why turning humans into heroes, Devyn, Max, where do you guys want to start with this conversation on starting with why.Max Cohen (06:13):A lot of this kind of stems from why we wanted to get together and like do this podcast in the first place? Because the one thing that I think really kind of ties all of us together is in one way, shape or form, we were all HubSpot trainers or our HubSpot trainers, and still in some capacity HubSpot trainers, however, you want to shake that out. The most common question that I've gotten is, "All right, we have HubSpot, where do we begin?" Or we're starting to do inbound marketing. We're starting to do inbound sales. We're starting to do inbound in general. Where do we begin? And I think when we were talking about this a while ago and kind of coming up with like our first topics and ideas for this show, we called this episode starting with why, I think, for like a reason for me and Devyn and George, I want to hear like your takes on this too.Max Cohen (06:59):Five years ago, while HubSpot was kind of turning into a CRM or morphing into a CRM and it was still mostly a marketing tool, I think it was a little more obvious the answer of why are you getting started with HubSpot? And that was really to do inbound marketing. This is back when like inbound was just marketing. We didn't think of it as this more like an amorphous larger sort of business, an all-encompassing business strategy that is now inbound.Max Cohen (07:24):So I think a while ago, the starting with why the conversation was probably a little bit more narrow. But now that inbound is a strategy, HubSpot as a product does a lot more than just focus on marketing. Whenever you're getting started with any of it, ask yourself, why. Why are we getting into the idea of doing inbound? Why are we using a tool like HubSpot is the most important question you have to answer because HubSpot is a giant blank canvas.Max Cohen (07:50):Inbound could do many different things for you. It can touch a lot of places in your business. But for me when it comes down to starting with the mind, it's like, why are you getting into either deploying the strategy or using this tool? Because from there that's where you can start to think about like, "Hey, what are our first moves? What are our first steps? What are the things we want to think about when it comes to reporting? What are the problems we want to be able to solve for our business?" All that. And like, that's just kind of the question that I'll like turn around on. I'm curious before we dive too deep into it Devyn, what have those conversations looked like for you in the past? What have you told people in terms of like where to begin, things like that?Devyn Bellamy (08:26):The thing that I always explain, you put it great. It's a big blank canvas. It's a tool. And it can do so many things, but the question is what do you need it to do? And that's the biggest thing that you need to identify first. The first step to using HubSpot is not even opening HubSpot. It's you don't even log into your portal. What you need to do is identify a strategy that you want to do. Well, first you need to identify a goal, identify an objective that comes from identifying problems. So I'm going backward here. You start with the problem. Then you create a goal and then you figure out how you're going to get to that goal. And then you take HubSpot, bend it to your will, and then use that to accomplish your goal.Devyn Bellamy (09:23):For instance, if your goal is more leads, we'll start with a very simple one, using your website to get more leads. All right, great. Now you want to think about how you're attracting the content that you're going to put in. Because HubSpot is a tool, not a magic wand. You can't just turn it on. And then all of a sudden, "Oh my goodness, I'm being inundated with people who want to talk to me." That's not how it works. What you got to do is you have to come up with the content ideas and strategies, compelling something. That makes people want to interact with you. That makes people think that "You know what, this person's amazing."Devyn Bellamy (10:07):And then what you do is you use that to create a path that people can then convert. There's a technical term. We like to call it the conversion path. That's what you want to use. And that's just like the marketing aspect. And then you talk about CRM and sales and how you can get that interdepartmental cooperation and kumbaya alignment and all that fun stuff. That's why you start with a why. How can I use HubSpot better? No. How can you attract people better? How can you be awesome out there? And then how can the tool work for you?George B. Thomas (10:42):And I want to jump in here because I think there's so much good happening in this conversation. And I want to even go like a step before this. And I really want to take a moment to empower the listeners who might be listening to this before they even get HubSpot, or they just got HubSpot, and empower them from the Lord Lack of knowledge of why the crap, somebody just bought this tool and said, now use it and said good luck.George B. Thomas (11:09):Because what I want to empower them with is the ability to say the question you should be asking the people that are in the C-suite, the people who purchased the tool that looked at you and said, "You are the implementer." You should turn and say, why? What are we trying to achieve? Just like Devyn and Max said, what is the problem? What are the hurdles? What are the goals? What is the roadmap? What can I actually line out and look at the future, and gain a vision for where I'm trying to go.George B. Thomas (11:37):Because then another piece of what you gentlemen said, bend it to your will, mold it. I want everybody to be educated on the fact that HubSpot is not "Paint by Numbers". It's a box of Play Dough. You can literally pull it out and mold it with things like custom objects, custom properties, and views that you can actually make dependent upon how your team needs to use them. And it's not just this out-of-the-box, SAS, silver bullet software. "We're winning. We paid thousands of dollars and now we're like, make it rain." No.Max Cohen (12:16):We turned on the lead faucet!George B. Thomas (12:18):Yeah, no. We turned on the lead [inaudible 00:12:18]. No, it literally is this thing of we've got this tool. We have to build a roadmap. We have to customize it to our needs and it all does come back to why. Now with that understanding and empowering and educating these folks on this, my question is what are. And again, we may start with marketing. We may start with sales. We may talk about service. We might just talk about rev ops, which talks about all of them. What are these foundational elements or items that you historically have seen as trainers around inbound and HubSpot that you're like buy all that is holy, get this in place? Or think of this thing.Max Cohen (12:53):The funny part that I think a lot of people don't even consider is like, no matter what part if we were to kind of like take the basic parts of the inbound strategy, attract engaged delight, let's look at the big three parts of the methodology. Depending on how your business, your organization, whatever you are, depending on how you're doing and where the biggest pain points are in that whole cycle, you might be starting at different places.Max Cohen (13:16):What a lot of people don't think about is like, okay, what do we do if we get really, really good at that one piece of the puzzle? What sort of like downstream problems does that cause? So for example someone could be thinking like, all right, we're thinking about like a track here. Let's turn on the content machine. Let's get really smart at thinking about who our buyer personas are. Let's get really smart about generating demand with content. And let's think about what people are actually searching for online when they have certain problems and-George B. Thomas (13:44):Preach it, brother. Preach it.Max Cohen (13:46):Let's pretend you get really, really good at just attracting people, and maybe you're setting up some conversion paths. I know there are plenty of people today that believe in completely un-gating everything. And I think within inbound, there's even an argument for that too, but that's neither here nor there. Let's say you go and you're just collecting a whole bunch of leads because you created a lot of great content. It's like, cool. Now what? Are you just going to send them over to sales? You're creating all these people that are coming and they want to gather all your content, but you don't have any sort of plan of taking them from someone who's just built up enough trust in you and giving you their information. And like now what you're just going to send them over to sales? Because you didn't really think about what was going to happen in the in-between.Max Cohen (14:23):You didn't really think about how you were going to begin to like engage them. Or the marketing to sales handoff or anything like that. There's always going to be some sort of physics involved if you do really good at this, what is that going to mean downstream? If your sales team becomes extremely efficient. Maybe you get the sales hub and they start being able to communicate with a much higher volume of people at a much faster rate. And they're having a lot of great conversations and because they're not spending a bunch of time on administrative BS, maybe that means they're closing more customers and they're creating a lot more customers. That's awesome. But if you don't have like the customer service or the customer support infrastructure in place behind that, well then that's going to get really ugly really quick.Max Cohen (15:06):All your new customers are going to go back to your salespeople. Because you don't have a CX org in place in order to be able to help them when those people have questions or you don't have something like a knowledge base, that's going to help people self serve. Not only do you got to say like, "Hey, but this is also what we want to do to get started." You also need to like, think a little bit about, it's like, "Hey, let's say this goes well." What's the downstream physics of that mean for us? And do we have the ability to like an answer or solve those problems as they come up? And I'm not saying think 3, 4, 5, 7 steps ahead. But just say like, "Hey, here's our first initiative. If we do well, what does that mean?" And maybe there aren't any problems.George B. Thomas (15:45):Maybe there are six or seven steps ahead, but at least two. And Devyn, I'm going to kick it over to you here in a hot second. But I want to unpack something that hit my brain in HubSpot, like in life, best-case scenario, worst-case scenario. Have a backup plan for both of those. Because sometimes your best-case scenario, if it's too much of best is all of a sudden, a lot of friction or force in the wrong direction. By the way, the reason I kicked in here real quick is I want the listeners to know. And you two to know that I've gone over to our massive library of ideas for episodes, and we added inbound physics, as well as I, added this one Max, because of something you said to gates or not to gate, that is the question. That'll be a future episode. So back to the conversation at hand, Devyn, what are your thoughts on kind of what Max is unpacking and the direction that we're going?Devyn Bellamy (16:36):I think one of the biggest friction points that people are going to... Not going to the... Every day people deal with when implementing any system is an unwillingness to change. And that's either from an organizational standpoint or from just an individual standpoint. It could be something you're willing to do. One of the biggest mistakes that I've seen people make is let's say they've been working with MailChimp for years and then they get handed HubSpot. What they try and do is make HubSpot work like MailChimp. And it's like, don't do that. Stop it. Or when we talk about the sales process, what we do is we do all of this cool stuff. And then we export everything to spreadsheets for the sale... Don't do that. What you have to be willing to do is to adopt an entirely new process, an entirely new way of doing things.Devyn Bellamy (17:39):And I'm not just talking about going from a stick shift to automatic. I'm talking about going from bus to boat, sailboat. It's a completely different experience. And you're going to find that it requires a different set of skills and a different mindset in order to accomplish what it is that you're trying to accomplish.Devyn Bellamy (17:58):But the second thing, you not only need to have a C-suite buy-in. You need to have everything come from the top down. If you're an individual contributor or even a mid-level manager, you are not going to be able to initiate the change required in order to be successful with your new tools, because you can't tell one of your coworkers, "Hey, you have to do this thing now."Devyn Bellamy (18:23):Because they're going to tell you a certain number of expletives that may or may not result in them getting reported to HR. But if it comes from the top down that, "Hey, this is what we're using. This is the process that this person's created and we're going to do." If you can give feedback on it on whether or not you see issues with it. Great. But if you just want to have a total complaint fest, go, go ahead and do that self-channel in slack where you can just talk, because we're not here for that. That's not conducive to growth.George B. Thomas (18:55):Yeah. I'm not down with that party brother.Devyn Bellamy (18:57):Yeah. But the biggest thing is that in all of these things when we talk about the why, is that you have to understand that if you were awesome already, you wouldn't be doing this. You wouldn't be implementing the new tools if you were already dope at generating leads or you were already getting a whole bunch of sales through the pipeline and being able to accurately forecast what you need to do. If you were able to completely service everyone that comes in. If your website can tell you about who's seeing what and when and how interested they are, if you are already doing all of that stuff, you wouldn't need this.George B. Thomas (19:32):Yeah. And Max, at some point, we're going to need you to create your evil laugh, as a sound that we can use in the podcast. Because here's the thing, I feel like Lord Lack struck again. Devyn, in that first section you were literally talking about the lack of innovation and the lack of change. The ability to somehow when it's the worst-case scenario be stuck in who you are and what you've been doing for the last five years, knowing that it's not working, which by the way is insanity.George B. Thomas (20:01):The other thing is too, that I want to unpack that second part and where my brain went. And what I heard is that yes, it has to come from the top-down, but I'm going to give you a little super-secret tip. You can be a leader without being a leader. Meaning you might be the person in the middle and you've been told to implement HubSpot.George B. Thomas (20:22):You can lead the leaders in what you need them to say to the people around you, below you, whatever. So it does come to the top, even though, think of it a little bit, not in a bad way as the [inaudible 00:20:36] of getting the buy-in, getting the verbiage, getting the things that you need to be successful, for your team to be successful. So don't get hung up on this, "Well, I'm just this." As soon as you hear yourself say just no, just nothing. You can be a leader, even though you might not be a leader. Where else does your mind go on this topic of starting with why, when it comes to inbound and HubSpot and all that good stuff.Max Cohen (21:00):I wanted to kind of like hop on that thread Devyn that you were talking about getting the buy-in from leadership to be able to make big changes like this because let's not bullshit around it. Going from a company that's doing completely outbound everything. Buying paid media and TV shows or commercials or ads in the newspaper or billboards and sending out physical mail and just cold calling everybody until all your sales reps burn out. Saying, "Hey, we're going to stop doing all those things that we've been doing for so long. And we're going to try this whole inbound thing."Max Cohen (21:35):I mean that's a very tricky conversation. If that initiative isn't coming from the top. But let's say you're a marketer. You're someone in sales and you realize that the current tactics are causing problems or stunting growth, or just making it really difficult for you to grow the business in the way that you want to.Max Cohen (21:53):How do you approach that conversation with those folks who are able to make those decisions? And I think the whole idea around like, starting with why is kind of pertinent here because you can start by saying like, why are the way we do things right now not working? Or why is the way we're doing things right now, not working? And kind of be able to call that out. I think that is either really easy or not so easy to kind of like identity in your organization. If you haven't educated yourself in the other ways of doing things. And when I'm saying the other ways of doing things, I'm talking more about inbound and demand generation and really leading with content and things like that versus what your company may have already been doing for so long.Max Cohen (22:35):And I think that could be a pretty daunting task for that marketer that's seen the light or that salesperson that's seen the light, being like, "Oh, these leads are kind of crappy or cold calling people all day kind of sucks. Or these people don't really come to me thinking that we can solve a problem already. It's really hard."Max Cohen (22:51):I guess what would be your advice for that person, who's trying to drive that change management in terms of like getting themselves educated so they can either pitch the idea of change or get people on board with it before you even think about it... Because at the end of the day, it's not about buying a piece of software. It's not about buying HubSpot. It's about deciding that you're going to change the way that your marketing sales and service organization operates. How would you coach someone who's kind of feeling a little bit intimidated by a task like that? Like where would you tell them to start?George B. Thomas (23:26):First of all, I'm just jumping in here real quick, and then I'm going to kick it back to you Devyn for a second. But I have to say if when you purchase HubSpot, it doesn't change your ecosystem or destroy your echo chamber then you are probably not going to be headed in the right direction.Max Cohen (23:43):True.George B. Thomas (23:43):And if I could wave a magic inbound wand over everybody, I would make certifications and HubSpot Academy education mandatory. Either one on one, but even better as a group. Every Friday at 12:00 bring your fricking lunch. We're going to do this one hour of training because you need to know the methodology, the religion, then let's go amen of why the freak we're using this expensive... Oh, I'm sorry, HubSpot is not an expensive, but a very valuable tool and not just let it lay there on the shelf. So education is the key. It is the life chamber. It is the thing that will breathe oxygen into new ideas, new strategies, new things that you want to push forward as a company, I'll stop. Get off my soap box. Devyn, what are your thoughts?Devyn Bellamy (24:37):Well, I'm going to hop right back on my change management soap box, buddy. Here's the thing, getting people to do a thing that they are uncomfortable with. Getting people to get out of their comfort zone is annoying and it sucks. One of the things that are worked for me is getting someone else to come in, like an outsider, a consultant. And having them set the change because like the Christian says, Jesus wasn't even accepted at home. Why would you expect that you would be?Devyn Bellamy (25:05):The thing is that if you bring in someone else to work on it and to document and implement, and keyword document as a part of implementing this change, people can go back and refer to it. Then that helps. Even if you're the expert, even if you are the absolute go-getter, boss hog, when it comes to HubSpot, the fact that they will respect an outside before they respect yours, sometimes that's the case.Devyn Bellamy (25:33):But the other thing is just setting the expectation that everything is changing. Normally I'm all about parallel testing and gradual transition, but this is like changing from driving on the left side of the road to driving on the right side of the road. You can't gradually change that. That's just something that one day, this is what we're going to switch over to, and this is how it's going to happen.Devyn Bellamy (26:00):And we're going to migrate all this data from the old thing to the new thing. And this is what it's going to do. If you can't handle that, regardless of how much of a rockstar you are within the organization, if you can't handle, there are going to be consequences and repercussions. And so you can lead with the carrot, but there's got to be some stick behind it. This is why I talk about getting buy-in from management and C-suite and then George hit it right on the head with managing up.Devyn Bellamy (26:29):You have to empower leadership to enable these changes because they don't know what they're doing. That's what they hired you for. If you can make these changes, it would be great. But the other cool thing about the systems is that you can set up and automate and then give a demonstration on why this is so cool and why this is going to make their lives so much easier and get them excited about the new change. Point out, "Hey, here's why you suck right now. And here's how you can stop sucking." And people will be excited about not sucking anymore, even if it means that they have to learn something new or do something different.George B. Thomas (27:07):Yeah. I love this. Max, I'm going to kick it back to you here in a second, but the idea... There are two things running through my head. This last point that you just made about the only way that where you can go is knowing where you're at and if where you're at is suck and what you want is a success. You have to know those two points to move forward.George B. Thomas (27:27):The other thing is, I want everybody to know, that this is why I am so excited about this podcast because ladies and gentlemen, I want you to realize we just had a Jesus reference, and a Dukes of hazard reference in the same clip from my man, Devyn Bellamy. It was the boss hog. And it's hard to be a prophet in your own town. I'm just super excited. Max, let's continue down this journey of why. Now for me, where I start to go is like, should we share why we got excited about inbound? Why do we decide to make it part of our lives, and why do we decide to train and implement it? Or if you want to take another direction, we totally can do that too.Max Cohen (28:11):What got me super excited about inbound, man, I'm like really trying to kind of go back and think about my experience as a sales rep at Apple, before I came here. We want to know how we got leads. When I was working at the Apple store as a business sales rep? When people came into the store to buy something. Could be a personal item, could be anything. If on their receipt, we saw that they had a business email, we would then try to reach out to them and call them. And that was excruciating.Max Cohen (28:42):And though the wild thing that I noticed was when we would do workshops, where we would actually talk about educated topics around how to use Apple products in your business, we would one get people showing up that actually cared. And then two show people that we knew what we were talking about and we could be trusted advisors.Max Cohen (29:04):And all of the leads I got from those ended up turning into great relationships. Who would've thought? And that kind of like proved to me how important it is to build trust with your marketing or whatever emotion you go through to capture leads, generate demand, and get interested. I know those are different things, but they're also very closely related.Max Cohen (29:23):I think that the big thing too, is just I hated cold calling so much. I just thought cold calling was just a weird thing to do. At the end of the day, if you think about the physics of what's happening there, it's you calling someone up, not because you care about their wellbeing or helping them, you just want to sell something. And that just didn't sit well with me. Do you know what I mean? I always thought there has to be a better way of generating folks who are interested in talking to salespeople in a way that doesn't totally suck.Max Cohen (29:54):And to me when I finally started learning about what inbound really was, and that was really only when I started working at HubSpot, I had gotten inbound certified when I was in college. And that's when I first heard about inbound. But the way that I understood it at the beginning was that, oh, it's just how you use social media, which I was completely wrong about. But what I really like understood is, hey, content's what drives everything. It's all about building trust through the content you produce and really doing all the legwork to build trust and generate demand for your product before someone even talks to a sales rep. That to me just felt like a much more human, wholesome way of marketing. Because even if people aren't buying stuff from you, you're still putting like good out there into the universe because there are plenty of people that can take your advice.Max Cohen (30:39):Things, you talk about the content you create and go out and solve the problems that they have on their own. And that's awesome if you do that, it's tactically awesome for a number of different reasons, which I'm sure we'll kind of dive into more depth as we kind of continue this series. That's what got me super stoked about it. Is that you could do marketing in a way that had a good benefit, not only for your customer but also for your other internal customers your sales reps, and stuff. You could send people to them that was actually excited to talk to them. Or actually wanted to talk to them or already had a certain amount of trust going into that relationship. And I've been a sales rep and a non-inbound situation. And no one likes that. That's kind of what got me jazzed up about it at the beginning.Devyn Bellamy (31:18):For me, long story short, it helped me make a lot of people's money and it in turn made me a lot of money. For me what happened was I discovered HubSpot by accident. I was doing a website redesign for the company I was working for and entry-level marketer, even though I have way above entry-level skills, having no degree in coming off of over a decade in radio, people are going to treat you like you don't know what you're talking about. And I didn't sound intelligent at all. When I talked about marketing, I would just try and explain concepts that I had reversed engineered from these multibillion-dollar organizations like McDonald's. I wouldn't have given me money. What ended up happening is the CEO asked me to create the website and I asked him what websites he likes.Devyn Bellamy (32:09):He's like, "HubSpot has a really cool-looking website." I'm like, all right. And I went and checked out websites and I'm like, wow, that is cool. But then I started looking at the content. I'm like, wow, that is cool. And then I got the inbound certification and got invited to a Grow With HubSpot event in Philly and met James Stone, who is still to this day one of my favorite HubSpotters. I really fell in love with the people first.Devyn Bellamy (32:35):And then they actually... He and Andrew Fargnoli actually helped me create a marketing deck that explained financially why we suck and why we could be better in marketing. And it worked. And so not only was I able to speak intelligently, thanks to HubSpot Academy, but I was able to get C-suite buy-in thanks to these awesome hub spotters. And then not only that, but I was able to follow through and knock it out of the park.Devyn Bellamy (33:03):With their help, I was able to set KPIs and identify our goals could be. And then we knocked them out of the park in the first quarter, just off of an ebook campaign because it was killer content. My favorite thing was getting promoted past my boss and becoming his boss just off of using HubSpot effectively. And working on the system after identifying the goals, it was magical. That was like six years ago, almost seven years ago. And I've kind of been writing the HubSpot, orange rocket ever since. And it's been amazing as HubSpot's grown, as the sales tools launched, as the business model has completely changed and the hubs have completely changed, I've grown with it now. My life is pretty dope. I get to buy talking Deadpool heads and stuff like that.George B. Thomas (33:59):I love it. And here's the thing earlier I got really excited about education and you'll see why I get excited about education. Why it really is a passion point. Why I believe I'll be a HubSpot trainer until the day I die is because education is key. And honestly, I tell people, I think HubSpot found me, I didn't find HubSpot. And in 2012 HubSpot Academy did this thing called the world's largest webinar. Our social media guy, small agency, four people, Madison, Ohio. Our social media guy comes running in, he says, "Hey, there's this company called HubSpot. They're doing this thing called the world's largest webinar." We're like, "Ooh, what?" He's like, "I think we should watch it." So we go out to the conference table, we got it on the big screen TV. We're watching the webinar and we hear, I believe it was Mark Kilens at this point, say, "We're going to give away 10 free tickets to the top 5% of tweeters."George B. Thomas (34:52):And John, our social media guy, his fingers are on fire. We're just tearing it up. Zach and I are just sitting back like okay, let's check this out. Long story short, we win two tickets. Zach and I go to Boston for the first time. I hear Gary Vaynerchuk speak. By the way, ladies and gentlemen, before this, I was a designer-developer, six-pack and a pizza come in and a website comes out the other side. Don't talk to me, leave me alone.George B. Thomas (35:18):2012, I go, "I want to be a marketer when I grow up." And I'm like, I know nothing about marketing. We come back September 2012, we get HubSpot for the agency. I start attending webinars. I get one certification. One becomes three, three becomes six, six becomes 12, 12 becomes 21, and 21 becomes 38. HubSpot Academy certification is literally multiple, probably college degrees based on HubSpot Academy education.George B. Thomas (35:47):It ends up enabling me to get a job in the sales line, which then enables me to become a professional speaker, which then enables me to onboard companies that if you asked me in 2012, will you ever talk to employees of these types of companies? I'd be like, no. But I've been able to do that because of education. And this is why when I said a while ago, I would make education mandatory because if you can learn what you don't know to implement what you need, your future will be bright.George B. Thomas (36:16):I need you to rewind that part of the podcast because there's a key to life and a key to hub spot and a key to inbound in that last 15 seconds. Now here, I'm going to tie it all together. The reason I fell in love, why with this whole journey was because in 2012 HubSpot was preaching don't call me a customer. I'm a human. The reason why your company has HubSpot, the reason, the way that you should focus on your why. The reason, why you should go past your hurdles and head towards your aspirations is because of the humans that you are serving. The humans that you are helping pass their hurdles with the content and the strategy and the sales that yes at the end of the day ends up being revenue. But in reality, was life-changing to those people around you.Devyn Bellamy (37:10):Yeah. What he said, all of that. That's the thing I think HubSpot Academy is one of the most game-changing things people can bring into their lives. It's constantly expanding. I mean, even beyond the certifications, the gems that are in just the straight courses. If you just take the time, I remember I spent a week. It was like over the course of a week or two weeks, I got every HubSpot certification that became available.Devyn Bellamy (37:39):And I came out of the other side of that, a completely different marketer. When I would go to inbound every year and I would go to the breakout session. I literally just did a speaking engagement at a conference in Wisconsin. Shout out to everybody at Experience Inbound. I did a breakout on email deliverability and everything that I spoke about, everything I said, I either learned through HubSpot academy or I picked it up from different years of going to inbound. It's like people you said, I never... Five, or six years ago I never would've imagined giving a talk to professionals about email deliverability. Being the guy on the stage, talking about email deliverability. And just having that... I went to college for a music education. This is not at all how I pictured my life being. And if you do nothing else, get on academy.hubspot.com.Max Cohen (38:40):If this is the last episode of the podcast you listen to. The next thing you should do is just spend your time at HubSpot Academy. And here's the other thing I think we hear a lot lately just with how everything is crazy with the economy and crazy with the job market, all this stuff, you hear a lot of people talking about the idea of like breaking into tech. I think there's also this concept of like breaking into the HubSpot universe. HubSpot Academy, which by the way is free, for anyone listening to this that isn't familiar with HubSpot academy yet all of this educational content, lessons, tracks, courses, and certifications are free. Free, free, free, free, free.Devyn Bellamy (39:15):Free. All the way free.George B. Thomas (39:17):Did you say they're free?Max Cohen (39:19):They're free.George B. Thomas (39:20):They're free right?Max Cohen (39:21):They don't cost currency. They're free. What's wild is sure, you work at your company. You want to learn more about inbound. It's not just a HubSpot product. Yes, you can go in there and you can get certified on the product. But the majority of the stuff in there is all about strategy, which is product agnostic. Let's say you want to break into the HubSpot universe. That's a great way to get started. But then something to keep in mind. This is great. If you want to work at a company that's using HubSpot or just deploying inbound. If you want to work at a HubSpot partner or agency or some kind of company like that. Because there is lots of folks in there that are helping HubSpot customers, deploying HubSpot, running inbound marketing campaigns, managing their entire portal and their whole setup, and everything.Max Cohen (40:09):And hey, maybe also you could be a freelancer. You could start your own agency or you could even come work for a HubSpot one day like Devyn's doing now as well. And he started with HubSpot Academy. There is this massive ecosystem and universe surrounding this whole HubSpot thing for folks who are looking for a career change, and you don't need to go back to college to do this. You don't need to go to college if you haven't gone to college before to do this.Max Cohen (40:39):All of the education that you need to break into this wonderful community, massive universe. And there's this whole idea of the rise of the HubSpot admin now. That's becoming a thing. It's all just kind of sitting there right in front of you with this HubSpot Academy. So like don't sleep on that. Go check that out. Because if you're listening to this podcast, because maybe you just got put in charge of this HubSpot thing, or you just bought HubSpot recently and you're realizing maybe it's a little bit more difficult than I anticipated Academy is the greatest place for you to start.Max Cohen (41:11):I promise you if you're looking at HubSpot right now and you're looking up at the navigation and you're just like, "Wow, that's a lot of words. That's a lot of tools. That's a lot of stuff." If you just go get your inbound certification, all of it will start to make sense. The thing that a lot of people don't put together, especially folks that are evaluating HubSpot for the first time, or new to the community, new to the product or the strategy, whatever, is that there are two things. There's an inbound strategy. And then there is the HubSpot product.Devyn Bellamy (41:43):Yes.Max Cohen (41:42):The HubSpot product is built to deploy the inbound strategy. You could do the inbound strategy without HubSpot. Is it a pain in the butt because it involves tons of different tools and cobbling together a whole bunch of systems in order to do it? Yes, it's a pain in the butt, but that's what HubSpot solves. But again, every single part of HubSpot and how it's all built together to be one piece of software that does all of this stuff, it's all meant to kind of support this inbound methodology, flywheel, attract, engage, and delight, whatever you want to call it. It's built to support that inbound strategy, the two work best together.Devyn Bellamy (42:14):The last thing, just to tie together this whole episode is the hardest thing about using HubSpot or any tool for that matter is the strategy. The hardest thing about any of it is the content, the strategy is the why.Max Cohen (42:32):Yep.Devyn Bellamy (42:32):If you can figure out a why and then create a plan to solve those problems. That you are diving into at that point, the HubSpot user interface becomes extremely simple. Because there are so many different moving parts to HubSpot you might not ever use. There are a lot of tools in HubSpot that are available that may not be applicable to the goal that you're trying to solve. And that's okay. Everything within it is exceedingly powerful. The tools that you are going to use, even if you just use a fraction of the Hub that you got in order to accomplish the goal that you've set, you're going to see remarkable benefits.Devyn Bellamy (43:21):And I'm not just saying that because I bleed orange. I'm saying that because it's made me a lot of money over the years doing that. Being able to know the strategy the way I do, being able to be a strategist, being able to come up with a plan for success, all across the organizations, not just in marketing. That is what allows me to look at HubSpot and say, "Okay, I'm going to take this tool. I'm going to take this tool. I'm going to take this tool, and take this tool. I'm going to put together all of this and do something dope." And then people are going to look at it. I'm going to regenerate reports. The C-suite's going to love me. And then I'm going to get a pay raise.George B. Thomas (43:58):Yeah, ladies and gentlemen, the one thing I'm going to say to end this episode, whether it be HubSpot Academy, whether it be listening to future episodes of this podcast in your mind, simply put this. 1% better each and every day. Don't get overwhelmed by the massive wall, but enjoy the journey along though way. 

James Stone with DFW Mortgage Advisors joins Performance Coach and Host Michael Chavez for this great discussion about the growth and focus of his recent transition. It's scary stepping into 'Boss Shoes' and letting go of the security a regular paycheck offers.  Why do some move forward and others do not? James points out that it takes faith to believe you can make it happen.To follow up with James or work with him, go to DFWMortgageAdvisors.com, or call  (817) 456-2922.Host Michael Chavez helps business owners get over their fears and procrastination through great conversations that unearth and expose thoughts and habits keeping us from achieving our goals. Don't stay stuck in self-doubt and uncertainty; don't let external circumstances stop you from becoming all you were meant to be.  To work with Michael, call 682-365-2078.The Michael Chavez Podcast is produced for the OBBM Network Podcasts and available on Spotify and all syndicated networks.Junkluggers of Grapevine, Irving, and Denton  630-470-8307IvorChester.com John Chester, Music TherapyOBBM Network Brands, Local DFW B2B Podcasts, TV, and AdvertisingSupport the show

In this episode I chat with a field service technician named James Stone. James lives and works in Washington State taking care of equipment and trucks for Three Rivers Cutting. In this episode we dive into being a field mechanic working in the woods, what drives a mechanic nuts and which energy drinks get James through his day. If you or someone you know would like to be a guest on the podcast please send me an email at jason@jdavenpotphotography.com If you enjoy the podcast please share it with your friends and it also helps if you would take the time to leave a review on apple podcasts if that's where you listen. Thank you!

This week, your hosts Steve Lowry and Yvonne Godfrey interview Bill Stone, James Stone and Ryals Stone of The Stone Law Group (https://www.stonelaw.net/).    Remember to rate and review GTP in iTunes: Click Here To Rate and Review   New! Watch GTP on YouTube: https://www.youtube.com/channel/UCKdeO4IodggpSLyhWVdcWKw   Episode Details: The Stone Law Group's trial team -- comprised of father Bill Stone and sons James Stone and Ryals Stone -- explain how they thoroughly investigated a fatal car accident and proved that their client, a promising 19-year-old University of Mississippi student, was not the proximate cause of his own tragic death, as law enforcement investigators initially concluded. In the early morning hours of March 29, 2013, University of Mississippi freshman Price Thornal was attempting to travel from Oxford, Mississippi to his hometown in Tallahassee, Florida to celebrate his father's birthday. Price's Honda Civic was hit head-on by the defendant, who was driving a Dodge Durango on the wrong side of the divided US Hwy 84. Trial lawyers Bill, James and Ryals Stone used the GPS system in Price's car to plot his trajectory and utilized the defendant's cell phone records as evidence of her negligence and opposing trajectory. In spite of the defendant's attempts to cast blame on Price, the Stone Law Group used basic physics as well as expert accident reconstruction to show the jury which car was traveling in the appropriate direction. In November 2021, after just 20 minutes of deliberation, an Early County, Georgia jury found the defendant's negligence to be the proximate cause of Price's death and awarded $26,141,628 in damages.  Click Here to Read/Download Trial Documents   Guest Bios: William Stone: Bill is a trial lawyer from Blakely, Georgia, who specializes in personal injury, wrongful death, professional malpractice, product liability, commercial and consumer fraud cases. The firm's predecessor was founded in 1915 by Bill's grandfather, the late Wm. Lowrey Stone. Past members of the firm include Bill's father, Lowrey S. Stone, who formerly served as Chief Judge of Superior Courts, Pataula Judicial Circuit. Bill was born in Dothan, Alabama, on August 19, 1953. He attended the public schools in Early County, Georgia and graduated from Early County High School in 1971. He attended the University of Georgia College of Business Administration and received a Bachelor's Degree in Business Administration with a major in accounting on graduation in 1975. Bill also attended the Netherlands Institute of Industrial Economics near Amsterdam in The Netherlands in 1973. Bill received his Juris Doctor Degree from the University of Georgia School of Law in 1977. He was admitted to practice law in the state of Georgia in 1977 and in the state of Alabama in 1985. He is also member of the bars of the United States District Courts for the Middle and Northern Districts of Georgia, the Middle District of Alabama, and the Central District of Illinois, as well as the United States Courts of Appeals for the Fifth and Eleventh Circuits. The publishers of the Martindale Hubble Law Directory have awarded Bill its highest rating (AV) for legal ability and integrity. Bill is a Life Member and past president of the Georgia Trial Lawyers Association and is also a member of the American Bar Association, the State Bar of Georgia, the Alabama State Bar, the American Association for Justice, and the Southwest Georgia Trial Lawyers Association. Bill has served on the Georgia Judicial Nominating Commission that recommends candidates to the Governor for appointment to vacant judgeships in Georgia. He has authored a number of published articles and is a frequent lecturer at legal seminars on the subject of trial practice and tort law. Read Full Bio Here   James Stone: James grew up in Blakely, Georgia and currently lives with his wife, Rachel, in Roswell, Georgia. James practices in our Atlanta office, primarily focusing on cases involving catastrophic personal injury and death from medical negligence, trucking accidents, and motor vehicle accidents. James, a fifth-generation attorney in his family, grew up with an eye always towards practicing law. Watching his father represent clients who lacked the ability to obtain justice for themselves, James always appreciated the work and time invested in pursuing high-stakes litigation and catastrophic injury cases. Now, James works alongside his father and brother, furthering that pursuit of justice and relentlessly fighting for clients and families injured in accidents are wronged by corporations. James is a 2009 graduate of the University of Georgia where he received his BBA in Management Information Systems. Afterward, James attended Atlanta's John Marshall Law School and graduated in 2013. James was admitted to practice law in Georgia in 2013 and Alabama in 2015. James is a member of the State Bar of Georgia, the Alabama State Bar, the Georgia Trial Lawyers Association, the American Association of Justice, the American Bar Association, and the Sandy Springs Bar Association. James has been involved in numerous complex lawsuits resulting in verdicts or settlements higher than seven figures. In his spare time, James enjoys recreational activities such as mountain biking, running, softball and coaching little league baseball. Read Full Bio   Ryals Stone: Ryals D. Stone is a Partner in the Rome office of Stone Law Group. He represents individual and small business plaintiffs in cases involving catastrophic personal injuries or wrongful death, specifically those caused by motor vehicle accidents or trucking collisions, unsafe premises, industrial boiler explosions, defective products, medical negligence by a medical provider, insurance bad faith or financial fraud, and other civil RICO racketeering conspiracies. During his career as a trial attorney Ryals has handled many complex civil cases and has been an active and integral member of the firm's trial team during numerous multi-week jury trials, which have resulted in verdicts and settlements of over $150 million combined. Ryals is the oldest son of Stone Law Group senior partner William S. Stone. The firm's predecessor was founded in 1915 by Ryals' great-grandfather, the late William Lowrey Stone. Past members of the firm include Ryals' grandfather, Lowrey S. Stone, who later served for 15 years as Chief Judge of Superior Courts, Pataula Judicial Circuit. Upon being admitted to the Georgia Bar in 2010, Ryals proudly became the 5th straight generation of Georgia attorneys in the Stone family. Raised in his hometown of Blakely in rural Southwest Georgia, Ryals went on to earn his undergraduate degree in History from University of Georgia in 2005 and his law degree in 2009 from Cumberland School of Law at Samford University in Birmingham, Alabama. During law school, Ryals also studied International Comparative Constitutional Law at the University of Cambridge in England. He earned the highest marks in several of his law school classes, including Trial Advocacy Basic Skills and Professional Responsibility. As a 3rd Year law student he was selected as a distinguished Abraham J. Caruthers Fellow, chosen to mentor Cumberland's renowned first-year legal research and writing program. Throughout his final year of law school, Ryals gained valuable practice experience as a law clerk in the Bessemer, Alabama District Attorney's Office and for the In-House Counsel at Southern Progress Corporation. Ryals is admitted to practice before the U.S. District Courts of the Northern, Middle, and Southern Districts of Georgia, the Georgia Court of Appeals, and the Supreme Court of Georgia. He is a Champion member of the Georgia Trial Lawyers Association (GTLA), American Association of Justice (AAJ), Attorneys Information Exchange Group (AIEG), the Rome Bar Association, and he currently serves as President of the Pataula Circuit Bar Association. He has continuously served as a voting member of GTLA's Executive Committee since 2013 and currently serves as an elected officer of the Civil Justice PAC's Board of Directors. He has served GTLA's Verdict Editorial Board as a Board member and frequent contributing author since 2015. Ryals currently serves on the Board of Governors of AAJ as one of only 5 Governors from Georgia. Ryals has also served multiple terms on the Board of Directors for the State Bar of Georgia's Young Lawyers Division. However, above any of his career achievements Ryals is most proud of his role as the founding member and inaugural Co-Chair of GTLA's “LEAD” Program (“Leadership Education and Advanced Direction”), a leadership academy he co-created specifically for talented young Georgia trial lawyers. Today, the program boasts nearly 100 LEAD alumni over its first five years, many of whom are now counted as among GTLA's highest-ranking officers and Board members. Read Full Bio   Show Sponsors: Legal Technology Services - LegalTechService.com Digital Law Marketing - DigitalLawMarketing.com Harris Lowry Manton LLP - hlmlawfirm.com   Free Resources: Stages Of A Jury Trial - Part 1 Stages Of A Jury Trial - Part 2

In this episode, James Stone talks about investing in future growth and implementing meaningful automation, especially in your sales processes. James breaks down why investing in future growth is important, how automation in sales helps drive future growth, his framework for driving future growth in sales, and how to define key success metrics (KPIs) in your sales processes. He also shares valuable resources, like books and podcasts, so you can learn more about sales and growing your business's revenue. Contact James Stone | Follow us on LinkedIn

In this episode we interview @jerryjamesstone about food, food security, avocado storage, comic books and social media strategies. We go over what we got better at in the pandemic lockdown (not much), why food bloggers write 4 pages of anecdotes before the recipe ingredients, the importance of simple and fast recipes, and Buffy The Vampire Slayer. Jerry is awesome, you should listen to this episode.

In this episode of the podcast I talk to PhD student James Stone about his journey through the world of music - from brass bands to academia and his innovative song writing techniques.

In this special episode we discuss the recent change is water temperature releases from Shasta dam. In order to conserve the cold water pool, current temperatures in the Lower Sacramento River have risen nearly ten degrees. Host Matt Formento and co-host Darrin Deel chat with Lonnie Boles who has been guiding on the river for 30+ years and James Stone, the president and executive director of the NorCal Guides & Sportsmans Association. We chat about why the temperature has been increased as well as what we can do as anglers to help take care of the river. James’ organization: https://ncgasa.org/Lonnie Boles: fishslayer.lb@gmail.com

On this episode of Strong Style, hosts John Rocha and Aaron Turner discuss the WWE disrespect of Mickie James that led to WWE Senior Director of Talent Relations Mark Carrano being fired, review the Stone Cold Steve Austin Biography documentary, review the WWE's Hidden Treasures, recap NXT and AEW Dynamite shows, Dave Batista saying he is never returning to pro wrestling and more!Remember to LIKE this video, leave a COMMENT below, SUBSCRIBE to the channel and SHARE this video on your social media. #WWE​​​ #AEW​​​ #StoneCold​ ​    To become a Patron of John Rocha and The Outlaw Nation, go to https://www.patreon.com/johnrocha​​​​​ Follow John Rocha: https://twitter.com/TheRochaSays​​​​​Follow Aaron Turner: https://twitter.com/OnlyAaronTurner​--- Support this podcast: https://anchor.fm/the-outlaw-nation-network/support

On this episode of Strong Style, hosts John Rocha and Aaron Turner discuss the WWE disrespect of Mickie James that led to WWE Senior Director of Talent Relations Mark Carrano being fired, review the Stone Cold Steve Austin Biography documentary, review the WWE's Hidden Treasures, recap NXT and AEW Dynamite shows, Dave Batista saying he is never returning to pro wrestling and more! Remember to LIKE this video, leave a COMMENT below, SUBSCRIBE to the channel and SHARE this video on your social media. #WWE​​​ #AEW​​​ #StoneCold​ ​ To become a Patron of John Rocha and The Outlaw Nation, go to https://www.patreon.com/johnrocha​​​​​ Follow John Rocha: https://twitter.com/TheRochaSays​​​​​ Follow Aaron Turner: https://twitter.com/OnlyAaronTurner​

James Stone is the Director of Sales - Mid Market at HubSpot. On today's episode, Danny Leonard and Manoj Jonna sit down with James to discuss his journey in sales. They cover many compelling topics, including:  Boston bred sales executive at HubSpot, lives right outside Boston with his puppy Started as an account manager at ad agency in Boston, realized he wasn't happy there  Realized he loved speaking with clients Started at HubSpot at employee 175 Not rocket science to set yourself apart - get there early, be a sponge, don't be selfish Selling with empathy is critically important, especially during the pandemic  Marketing is a super power at HubSpot, makes our lives at salespeople easier Best BDRs: motivated, naturally curious, & have great business acumen  Interviews folks on going above and beyond, what roles they've held in the past, times where they've taught themselves something, & what questions they have for me It's ok to quit when the role truly does not feel right for you We know you'll learn a ton from James' guidance. Enjoy this episode of The Ramped Podcast & How I Sell - thank you for tuning in!

We have our second installment of our new miniseries led by Tania Anders,  all about the topic of sustainability on campus. And in today's episode we learn about the CAP which is the Climate Action Plan with Chisa Uyeki and James Stone.  Chisa said it best when she said so much has been accomplished towards sustainability efforts but at the same time there is still so much more to be done. Enjoy. Resources: Mt. SAC Climate Action Plan (CAP) The AASHE Run Time: 33 min, 24 sec To find the full transcript for this episode, click HERE

Shanti Anne interviews James Stone, Tom Jones, and Joshua Spurling of Madstone, and Sara Seven quizzes the public on musician economics.

This week we happily welcome cookbook author, internet personality, YouTuber and vegetarian chef, Jerry James Stone to The Biofriendly Podcast. As Jerry James Stone teaches us about food storage, minimizing food waste and his most recent project called Spooniverse Comics for kids, Noel learns that he might hear a big 'told you so' when he gets home, Jacob tries to eat everything, and we uncover the secret about how Google Translate began.

Mark Oldman discusses the different celebrity wines he’s gotten to experience and shares with us his preferred holiday wines while Jerry James Stone calls in and gives Dane a little more information on his unique spin on vegetarian dishes.

This episode of VHHA's Patients Come First podcast features an interview with Dr. James Stone, an award-winning UVA Health associate professor, physician, and researcher who works with the U.S. military to examine how artillery blasts affect soldiers' brains. Send questions, comments, or feedback to pcfpodcast@vhha.com or contact us on Twitter or Instagram using the #PatientsComeFirst hashtag.

James Stone got Laura thinking about the West Nile virus epidemic that hit the US twenty years ago. That virus didn't hurt anywhere near as many people as we first feared, but it continues to kill Ruffed Grouse and other wildlife.

What birds are migrating through right now? James Stone of Northome brought Laura up to date with his birds, and she's had some interesting experiences in her own yard, too.

Here I talk to the amazing Jerry James Stone we talk about everything and anything to do with 2020 and we get an insight into a day in the life of Jerry please tune in...... --- Send in a voice message: https://anchor.fm/scott-mccormack/message

Barry James is the last living student of George Lawrence Stone (Stick Control, Accents and Rebounds) who still teaches the Stone technique. Barry is 81 years old and took lessons with Stone in 1957 in Boston College. He has had an amazing career and still teaches via Skype to people around the world. We learn what it was like to step into Stones Boston drum studio and learn from the author of one of the most beloved drum books in history, "Stick Control". Barry took his experiences and co-wrote a book with the great Joe Morello titled "Drum Lessons with George Lawrence Stone". It is a personal account on how to use Stick Control from two of his top students. This episode features tons of great information on Joe Morello - Stones Protege and legendary jazz drummer. This is the last book that Morello worked on before passing away. If you would like to take lessons with Barry James and learn from a direct student of stone, you can email him at barryjamesdrummer@gmail.com or call him directly at 321-297-3042 to set up a skype lesson. Here is a link to purchase Barry and Joe Morello's book, "Drum Lessons with George Lawrence Stone" - https://www.amazon.com/Drum-Lessons-George-Lawrence-Stone/dp/1470643391/ref=sr_1_1?crid=2KOFWU8YJUD53&dchild=1&keywords=drum+lessons+with+george+lawrence+stone&qid=1592532700&sprefix=lessons+with+george+lawrence%2Caps%2C149&sr=8-1 Thanks for listening!

Internet Chef, Author and YouTube Star Jerry James Stone joins Dane Neal live from his California quarantine. Hear as Jerry talks about the situation so far in California and around the country, as well as all the ways what he’s been doing all along is now in high demand. With America at home and making […]

Internet Chef, Author and YouTube Star Jerry James Stone joins Dane Neal live from his California quarantine. Hear as Jerry talks about the situation so far in California and around the country, as well as all the ways what he’s been doing all along is now in high demand. With America at home and making […]

This week we're with James Stone - writer, director & stone-mason, who tells us all about his amazing new VR vs gangs project, as well as how integral his 'failed' acting career has been on his success as a director. Oh, and he spills the beans on being married to Emma Stone. (Not that one). 

In this episode, we sit down with Nor-Cal Guides & Sportsmen's Association (NCGASA) President James Stone and Vice-President JD Richey to hear their perspective on hatchery operations specifically related to the facility located on the Feather River in Oroville, Ca. In a word, the group is frustrated. This frustration led to the creation of a new documentary produced by NCGASA and led by Stone.  Hatchery management and operations are complex problems comprised of a myriad of stakeholders and constraints. We plan to do another podcast specifically around the Feather River program and are doing our best to have a representative from HSRG (Hatchery Science Review Group) on the show to discuss some of the key topics raised in the Unspawed documentary.  Support the show: https://gear.barbless.co See omnystudio.com/listener for privacy information.

The Stars of Tomorrow Podcast with Lewis Carlan was very happy to welcome one of the best young talents in pro wrestling "The Young Bull" Junior Benito to the show! Junior Benito joined me for a great conversation as we discussed his incredible match with AEW's Stu Grayson, His career and why he decided to become a pro wrestler, Training at the The Keep Pro Wrestling School, Getting a huge win over in a match against Kevin Bennett and James Stone, If he thinks he can ever work heel, The incredible crowd reactions he is getting at C4 and Acclaim shows. His goals for 2020 and so much more!!!

James Stone, President of NorCal Guides and Sportsmen's Association (NCGASA) calls into the show to talk to Nick about an important meeting coming up next month in Sacramento, Ca. Legislation is being considered that could have an adverse impact on...

Richard is joined by Michael and Andrew (but no James) from Stone Bones Games to talk about their first Kickstarter, TALK, YOU FIEND! which is a game about using ridiculous things to make people talk.   Special Shout Out to James Stone, who couldn't be on the show, and another shout out to the gardener who decided by MOWING REALLY LOUDLY, they had to be on the show.  Check out the link to the kickstarter in the show notes below.  Links of Notes  https://www.kickstarter.com/projects/stonebonesgames/talk-you-fiend www.instagram.com/andyswains www.twitter.com/andyswains www.twitter.com/stonebonesgames stonebonesgames.com   ================================================================== If you like what you have heard, please take some time to Rate, Subscribe and Review us on APPLE PODCASTS. https://itunes.apple.com/gb/podcast/were-not-wizards/id1084198405    DROP US A REVIEW HERE..  READ OUR WRITING - https://werenotwizards.blogspot.com  WE ARE NOW ON SPOTIFY!! https://open.spotify.com/show/7ooBejoLBsIHoP7IpCtnYZ  YOUTUBE - PLEASE SUBSCRIBE https://www.youtube.com/c/WereNotWizardsTabletopPodcast www.patreon.com/werenotwizards  SUPPORT THE SHOW WITH $£  www.werenotwizards.blogspot.com - Read our Reviews https://boardgamegeek.com/guild/3334 - Our BGG Guild Board Game Geek  https://www.boardgamegeek.com/boardgamepodcast/35093/were-not-wizards  Website - www.werenotwizards.com    Facebook - http://www.facebook.com/werenotwizards   Twitter.com - http://www.twitter.com/werenotwizards   Check out our pictures - www.instagram.com/werenotwizards  BUY SOME MERCH - https://www.redbubble.com/people/WereNotWizards/portfolio

Captain James Stone, professional fishing/hunting guide and industry advocate talks about the upcoming King Salmon season. The Sacramento River and its tributaries are expecting a very large run of returning King Salmon this season. www.EliteSportsmen.com

Mike McKnight, Aimee Russell, James Stone of NorCal Guides & Sportsmen's Association In this episode we talk about recent developments in the war on Stripers. The CA Fish & Game Commission meeting Jun 12th, Stripers & Black Bass species are to blame for Salmon decline. Plus I pull the curtain back on what is really doing on, which is Big Ag and Metro Water trying to remove any obstacles to unfettered access to the Delta. We stand to lose fisheries and millions in local and state income.

On this episode of The Pro Wrasslin Reflection Podcast… The Professor Chabello Vera Cruz is this week’s Party Host and he is joined by “The White Walrus” and “King of The Nighttime World” Tommy Wonder as they jump into the HaminMedia time machine back to 2010 for this classic Total Ring Of Honor event!!!Established in 2002, ROH was initially considered the third largest wrestling promotion in the United States behind WWE and Impact Wrestling. As of mid-2017, ROH has become arguably the second largest promotion through its international partnerships, expanded visibility via SBG, and establishing its own online streaming service in 2018.The Louisiana Boxing and Wrestling Commission classifies ROH as a "major league" of wrestling. In November 2018, SBG CEO Chris Ripley said that Ring of Honor is looking for a major national cable television deal so it can be "something in the same light as WWE. ROH World TV Title Tournament Finals was aired 4/26/10 and recorded 3/5/10. We talk about ROH World Heavyweight Champion Tyler Black aka Seth Rollins vs. Rhett Titus, we discuss "Skullkrusher" Rasche Brown vs. James Stone and we head into the main event as the American Wolves go into battle against each other in the ROH World TV Title Tournament Finals! It's Eddie Edwards vs Davey Richards!ALL THIS AND MUCH MORE!!!

Seasons first interview features the one and only Jackson James Stone. Lee Anne's firstborn. He has traveled to over 20 countries, plans to launch a business this summer, and he's taller than Lee Anne and Jackie. He's 11. We talk sports, celebrity crushes, and what he loves most about his mom and living downtown. Oh and you don't want to miss his Fallon-like Trump impression.   Editor: Thomas Fleming Music: Baby We Did It (Royalty Free)

Vegetarian & Vegan Videoblogger on YouTube Can you imagine over 20 Billion viewers and over 100,000 subscribers to a Vegetarian and Vegan food show. Well Jerry tells us about his path to get to this place, what it means to garner this many subscribers and his feelings about food - not just vegan and vegetarian food. He talks about his approach and style to his content and how he learned to cook from his mother.  Jerry is the author of two books; Made with Coffee and Holidazed as well as a writer for Discovery Channel, Whole Food Markets, Costco and more. www.jerryjamesstone.com https://www.youtube.com/channel/UCGI10IUJg76S5C1Ba1M8SbA Twitter: @jerryjamesstone https://en.m.wikipedia.org/wiki/Jerry_James_Stone https://www.instagram.com/jerryjamesstone/ https://www.facebook.com/jerryjamesstone

In the talk James Stone discusses what living styleguides are, why you should learn build your own bootstrap, and how to use ZURB Style Sherpa as a tool to kickoff that process. Presenter: James Stone Recorded: 2018-10-12

In the talk James Stone discusses what living styleguides are, why you should learn build your own bootstrap, and how to use ZURB Style Sherpa as a tool to kickoff that process. Presenter: James Stone Recorded: 2018-10-12

This week's episode features Rhys, Ross And Carina as they discuss our ID@Xbox Indie Game of the week 'no mans sky ' and go over the hottest topics on the subreddit including an interview with James Stone, developer of Jump gunners that releases this week.

  This week on Bizzong, the return of Andrew James Stone, just as the prophecy foretold! Mr. Frank chats with Andrew Stone about his latest release from StrangeHouse Book, ALL HAIL THE HOUSE GODS. We break down the book and the story behind how it got written. We also talk about marketing Bizarro in cyberspace and realspace. The discussion is rounded out as Andrew Stone puts on his professor's robes and talks about what is involved in teaching Bizarro fiction to collage students. Put on your thinking caps and prepare to go to the head of the class with everyone's favorite professor, Andrew James Stone!    #GiveUsTheGong

Travel with us on our audio journey from the headwaters of the Sacramento River and Shasta Resevoir, to the Delta as we discuss the state of our current and future fisheries with Captain James Stone.  James brings a wealth of knowledge that...

Joseph, Joey, James Stone, and Moises Moura go over Omar Rodriguez Lopez' solo album, "Cryptomnesia," featuring Zach Hill and credited to El Grupo Nuevo de Omar Rodriguez Lopez. Feel free to comment or message us or astudyinexpression@gmail.com with album recommendations for the podcast!

Designing good experiences is hard, but what about bringing your designs to life? This topic has always been my biggest professional frustration. Today our guest is James Stone, an independent design systems engineering consultant. You'll learn how design systems can help alleviate the pain, and how to speed up the development process using frameworks, templates, starter projects, and living (coded) style guides. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music. Show Notes Design Systems Accelerator — James's new project Zurb Foundation, Bootstrap — popular front-end frameworks Zurb's Youtube Channel Zurb's Starter Projects Lightning Design System — a design system by Salesforce Nathan Curtis (writing for EightShapes) — recommended reading on design systems James's website CSS Box Model Course, Living (Coded) Styleguide in 60-minutes — James's training products Get your special discount on some of James's products Take the free Design Systems Crash Course Follow James on Twitter: @JAMESSTONEco Today's Sponsor This episode is brought to you by Zencastr. It's the easiest way to record your podcasts in studio quality, free from any Skype glitches or artifacts — like we do here at UI Breakfast. Simply send a link to your guests, and they will be recorded in separate tracks straight from their browser! To check it out, go to zencastr.com and use your promocode UIBREAKFAST to get 20% off your first three months. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

Guest: James Stone @jamesstoneco Full show notes are at https://developeronfire.com/podcast/episode-251-james-stone-bridging-the-gap

On today's episode, Philip, Jonathan, and Curtis discuss about Working with Designers without Wanting to Kill Them with James Stone. James is a Design Systems Engineer, and is top contributor to the open source ZURB Foundation. He also teaches at Penn State University. Tune in! “I've had experiences in the past where I've worked, where a designer would be so caught up with their idea in a design that they'll just root for it and push it through no matter what the cost. Sometimes that ends up being a lot more engineering time to accomplish more less the same thing.” -James Stone 

On today's episode, Philip, Jonathan, and Curtis discuss about Working with Designers without Wanting to Kill Them with James Stone. James is a Design Systems Engineer, and is top contributor to the open source ZURB Foundation. He also teaches at Penn State University. Tune in! “I've had experiences in the past where I've worked, where a designer would be so caught up with their idea in a design that they'll just root for it and push it through no matter what the cost. Sometimes that ends up being a lot more engineering time to accomplish more less the same thing.” -James Stone 

To rethink how we prepare all kids for an uncertain future we have to legitimize other pathways. Follow: @rrlamourelle @bamradionetwork @bjnichols #edchat #parenting Dr. James Stone is Professor Emeritus, University of Minnesota; Distinguished University Scholar, University of Louisville; Director, National Research Center for Career & Technical Education at the Southern Regional Education Board and author of Career Ready Curriculum- Should We Bring Back Career Technical. Brian Nichols is currently the Executive Director of School Leadership for Newport News Public Schools, located in Newport News, Virginia. He was previously the principal of two award-winning Title I K-5 schools.

This seminar was given by James Stone, , founder and chief executive, Plymouth Rock, and former chair of the U.S. Commodity Futures Trading Commission. It was held on September 8, 2016 as part of the M-RCBG's Business & Government seminar series.

(Corrects Audio) (Bloomberg) -- Taking Stock with Kathleen Hays and Pimm Fox. GUEST: Author James Stone, Founder, Chairman and CEO of the Plymouth Rock group, on his new book, "Five Easy Theses: Commonsense Solutions to America’s Greatest Economic Challenges."

Fractional CMO, Digital Marketing Strategist, and Leadership Keynote Speaker Michele Price brings you weekly access to the top minds to Master the Inner and Outer Game of business.   Breakthrough Radio is a global business radio show that delivers high impact & pioneering knowledge for leaders in business. Entrepreneurs, startups, sales/marketing/IT professionals join us every Monday. James M. Stone,founder, Plymouth Rock group and author 5 Easy Theses Common Sense Solutions to America's Greatest economic Challenge. Follow us & ask your questions via twitter using #BBSradio.  We love rewarding engagement. You are invited to visit radio show blog at www.TheBreakthroughRadio.com

Moe Abdou is joined by Plymouth Rock Assurance founder and CEO, James Stone to discuss a perspective to addressing America's most pressing problem that's both logical and straight-forward.

May 23, 2016 Fashion Entrepreneur Andrea Cecile Cohen & Five Easy Theses Dr. James Stone

The Set in Stone Podcast: Issue 10 Tim Curry Happy 70th Birthday Tim Curry! We love you, and have enjoyed your movies and shows for 5 Decades. We look forward to seeing more of you in the future. James Stone and I (Steve Stone) sit down and talk about the extensive acting carrier of the […]

Great conversation with Jerry James Stone about how he survives the holidays as a vegetarian. We talked about a fun video he and Ed Begley, Jr. did about vegan holidays too.

Food Blog Radio Episode #25 This weeks guest is Jerry James Stone! Food pornographer, full-time vegetarian, unapologetic liberal, beard model, YouTube sensation and so much more! Listen in as we chat with Jerry about: His life before the blog Mom's Rice Pilaf Becoming a vegetarian and learning to cook He's a Computer Engineer! Working for the Discovery Channel A sustainable wine blog How he's "a total poser" More DC than Marvel Film Crews and Animators - why he has more freedom to be creative in his videos The future of Cooking Stoned! 2nd Cookbook out next year Working with Air B&B Exclusive News Scoop! You heard it here first!! His favorite social media outlet Want to know more about Jerry?  You can find him here: Website: http://cookingstoned.tv Facebook: https://www.facebook.com/CookingStoned Google Plus: https://plus.google.com/+CookingStoned/posts YouTube: https://www.youtube.com/user/CookingStoned Twitter: https://twitter.com/CookingStoned or https://twitter.com/jerryjamesstone Pinterest: https://www.pinterest.com/jerryjamesstone/pins/follow/ Thanks for listening!  Remember to tune in every Friday for another great new guest!  Where to find FOOD BLOG RADIO! Facebook Twitter iTunes Libsyn Sticher Please feel free to share, like, love and leave a comment!

Set in Stone # 7: People On The Internet Prove That Daily with Don Black Set in Stone # 7: People On The Internet Prove That Daily with Don Black and James Stone. Grab your swim fins and dive on in, as James Stone takes you on another “Set in Stone” adventure! This time James sits down […]

Set in Stone # 1: I Hate the Gnome with Ismael Samayoa Welcome to issue 1 of the Set in Stone Podcast with James Stone and special guest Ismael Samayoa, a Las Vegas based comic creator and friend. In this issue we are doing a review of Conquest issue #1 by us, Immortal Samurai Comics. […]

1.) Nine Inch Nails vs. The Dead Room – Xplicit Head Beats (The Dead Room's Candy Mustache Riot Mix)2.) Rob Zombie – Meet The Creeper (Pink Pussy Mix)3.) Nirvana vs. James Stone vs. Die Warzau – Smells Like Teen Spirit4.) Snake River Conspiracy – Breed5.) Peaches – Talk To Me6.) Depeche Mode – World in My Eyes (DJ cruMbs vs. S@int Tribal Underwater Remix)7.) I See Stars feat. Cassadee Pope vs. Celldweller - The Hardest Mistake (S@int - Not a Popking sMash-Up Edit)8.) Information Society vs. The Dead Room – Penetrate Your Running Soul (Victor Calderone vs. S@int sMash-up)9.) I:Scintilla – Skin Tight (Hardwire Mix)10.) Linkin Park vs. Carl Orff – The Catalyst vs. Carmina Burana (DJs From Mars vs. The Moogs vs. The Dead Room Mush-up)11.) Infected Mushroom feat. Jonathan Davis – Smashing The Opponent (Robert Vadney's Vicious Remix)12.) Marilyn Manson – This Is The Night Shit (The Dead Room's Krool Flurazine Floor Remix)13.) The Dead Room – Lonely (GoFight Remix)14.) GoFight – Go (Multiplier Mix)15.) Drumsound & Bassline Smith – Close (Oh Sh!t Mix)16.) Danny Avila - Ice Jump (Ministry Of Sound Live Danny Avila Edit)17.) Oh Sh!t – Violently18.) The Beatles vs. VINAI – Twist & Hands Shout Up (S@int's Dirty sMash-Up)19.) Evanescence vs. Steve Angello vs. AN21 vs. Max Vangeli – Bring Me To H8RS (The Dead Room's sMash-Up)20.) Ayria – Friends And Enemies (Rotersand Remix)21.) Mark Knight vs. D.Ramirez vs. Underworld – Downpipe (Armin van Buuren Remix)22.) New Order – Blue Monday (The Dead Room vs. S@int 1,000 Bootlegs Later Remix)23.) Placebo – For What It's Worth (Losers Maximal Techmix Remix)24.) Hot Chocolate & Ben Liebrand vs. Rod Stewart - Da Ya Think I'm A Sexy Thing (DJ Schmolli)