Podcasts about interview valet

In this episode of the Working Women Mentor Podcast, we sit down with Kristen Nolan, Senior Client Account Manager at Interview Valet, military spouse, and mother of three, who brings heart, humor, and hard-earned wisdom to the mic. Kristen takes us behind the scenes of a life shaped by movement—literally and figuratively. From constant relocations to growing roots in new communities, she shares how connection, mentorship, and resilience became her anchors.Whether you're leading a team, launching a business, growing your personal brand, or simply navigating change, this episode delivers rich, relatable insights. Learn how to build meaningful relationships, improve your listening skills, and show up with authenticity—even when you're starting over. Kristen also unpacks what makes a great podcast guest, how to overcome fear with preparation, and why niche audiences matter more than numbers.This conversation is a must-listen for anyone ready to grow their influence, build their community, and lead with intention—no matter the industry.Guest Links & Additional Episode Mentions:Website: https://interviewvalet.com/LinkedIn: https://www.linkedin.com/in/kristenbnolan/ Want to be a guest? If you have a mentor moment that could inspire someone else DM us GUEST on Instagram, or Apply to be a guest here: https://www.ranialfers.com/apply-to-be-a-guest/Connect with our community on: https://www.instagram.com/workingwomenmentor/

Last Updated on May 28, 2025 by Owen McGab Enaohwo The founder and chief evangelist officer at Interview Valet, a podcast interview marketing service, Tom Schwab, helps businesses get featured in podcast interviews to reach their target audience.  Managing the podcast interviews from start to finish involves many moving pieces, and things could easily slip […] The post How Interview Valet Solidified Its Workforce for Growth With a Centralized Knowledge Base appeared first on SweetProcess.

Send us a textThe Customer Success Playbook podcast wraps up its enlightening three-part series with Kristen Nolan of Interview Valet by exploring the delicate balance between technology and human connection. In this forward-thinking discussion, Kristen reveals how she leverages AI as a strategic tool while maintaining authentic relationships. From using AI to identify unique client differentiators to employing dictation for efficiency, this episode offers practical ways to harness technology without sacrificing the personal touch. Hosts Roman Trebon and Kevin Metzger guide a conversation that demonstrates how AI can enhance rather than replace meaningful connections in customer success.Detailed AnalysisAs AI continues to transform business operations, customer success professionals face a critical question: Can technology actually strengthen human relationships rather than diminish them? This episode provides a refreshingly balanced perspective that avoids both technological evangelism and fearful resistance.Kristen Nolan's approach to integrating AI into client relationships stands out for its pragmatism and strategic focus. Working at Interview Valet, where "relationships are the ultimate currency" serves as a core value, Kristen has developed a methodology that leverages AI as a starting point rather than an end solution. Her process of using tools like ChatGPT to identify a client's unique differentiators demonstrates how AI can enhance relationship-building by providing deeper insights that might otherwise remain undiscovered.What makes this discussion particularly valuable for the customer success playbook is the emphasis on maintaining authenticity while embracing technological efficiency. Kristen's guidance on viewing AI outputs as "a baseline" that requires human refinement offers a practical middle path for CS professionals concerned about sounding robotic or inauthentic in client communications. As she notes, "AI can't make up personal stories for you," highlighting the irreplaceable value of human experience in building genuine connections.The hosts share equally practical applications, with Roman revealing how he uses AI to improve the tone and client-centricity of his communications—not by blindly copying AI outputs, but by using them as a mirror to recognize when his natural communication style might come across as too abrupt. This application addresses one of the most common challenges in customer success: ensuring that necessary direct communications don't damage valuable relationships.For customer success teams looking to scale their operations without sacrificing quality, this episode provides a framework for thoughtful AI integration. The discussion moves beyond theoretical benefits to share tangible techniques like using ChatGPT projects to maintain context, leveraging dictation for efficiency, and using AI to help craft more concise communications. These practical tips demonstrate how technology can free up time for meaningful relationship-building rather than replacing it.Now you can interact with us directly by leaving a voice message at https://www.speakpipe.com/CuPlease Like, Comment, Share and Subscribe. You can also find the CS Playbook Podcast:YouTube - @CustomerSuccessPlaybookPodcastTwitter - @CS_PlaybookYou can find Kevin at:Metzgerbusiness.com - Kevin's person web siteKevin Metzger on Linked In.You can find Roman at:Roman Trebon on Linked In.

Welcome to the Elite Publishing Podcast! In this episode, Melanie is joined by Chloe Williamson, a podcast marketing specialist from Interview Valet, to dive into the powerful intersection of podcast guesting and book promotion. Whether you're an established author or just getting ready to launch your first book, this conversation is packed with actionable tips and insider insights on how podcast tours can amplify your message, reach new audiences, and convert listeners into readers.You'll discover why identifying your target reader is crucial before seeking podcast opportunities, how to leverage podcast interviews as evergreen content across your marketing channels, and the benefits of building authentic community connections beyond traditional social media. Chloe also shares a behind-the-scenes look at Interview Valet's process for connecting authors with the right shows, plus advice on maximizing every interview to boost your brand authority and book sales.If you're ready to see your book—and your voice—reach farther than ever, this episode is your roadmap. Be sure to check out the show notes for more resources and links to get started with your own podcast guesting journey.===========================

Send us a textThe Customer Success Playbook podcast delivers a thought-provoking exploration of confidence building in this captivating episode featuring Kristen Nolan of Interview Valet. Hosts Roman Trebon and Kevin Metzger guide a discussion that dives into overcoming self-doubt and imposter syndrome. Kristen shares her personal journey from questioning "who cares what I have to say?" to becoming a confident podcast guest who now coaches others. With refreshing honesty about her own struggles and triumphs, she reveals how facing fears head-on can lead to remarkable personal and professional growth.Detailed AnalysisBuilding confidence isn't just a personal development goal—it's a critical professional skill, especially in customer success roles where relationships and credibility are paramount. This episode tackles the universal challenge of silencing the inner critic that so often holds professionals back from reaching their full potential.Kristen Nolan's approach to confidence building centers on one powerful concept: taking action despite doubt. She candidly shares her own hesitation when first approached about being a podcast guest, revealing that her immediate reaction was, "Who cares what I have to say?" This transparent admission resonates because it reflects a common barrier many customer success professionals face—questioning their expertise or value.What makes Kristen's perspective particularly valuable for the customer success playbook is her emphasis on how facing fears creates a feedback loop of growth. By "ripping the bandaid off" with her first podcast appearance (which she admits was "pretty terrible"), she developed skills and insights that now help her better serve clients. This practical example demonstrates how pushing through discomfort directly enhances client relationship capabilities.The conversation takes an even more profound turn when Kristen addresses self-sabotage—identifying it as one of the most significant barriers to achievement. For customer success professionals, this insight is especially relevant, as hesitation in challenging client conversations or strategic recommendations can undermine effectiveness. Kristen's advice to visualize goals and map the path backward (her "Z to A thinking") offers a tactical approach to overcome this tendency.Perhaps most powerfully, the discussion draws a connection to broader life satisfaction, referencing the common deathbed regret of "not having the courage to live authentically." This reminder elevates the conversation beyond mere professional development to touch on how building confidence impacts overall life fulfillment—a holistic perspective that aligns perfectly with the integrated work-life approach many customer success professionals strive to achieve.Now you can interact with us directly by leaving a voice message at https://www.speakpipe.com/CustomerSuccessPlaybookPlease Like, Comment, Share and Subscribe. You can also find the CS Playbook Podcast:YouTube - @CustomerSuccessPlaybookPodcastTwitter - @CS_PlaybookYou can find Kevin at:Metzgerbusiness.com - Kevin's person web siteKevin Metzger on Linked In.You can find Roman at:Roman Trebon on Linked In.

Send us a textIn this eye-opening episode of the Customer Success Playbook podcast, hosts Roman Trebon and Kevin Metzger welcome Kristen Nolan, Senior Client Account Manager at Interview Valet. As a military spouse, mother of three, and active community volunteer, Kristen shares her battle-tested strategies for managing a packed schedule. Her number one tip? Taking control of your calendar through intentional time blocking. Discover how this simple yet powerful technique helps Kristen juggle professional responsibilities while maintaining flexibility for life's unexpected moments and personal priorities.Detailed AnalysisEffective calendar management might be the most underrated skill in today's busy professional landscape. Kristen Nolan, who juggles multiple roles with impressive grace, offers a masterclass in time management that any customer success professional can immediately implement.Kristen's approach centers on what she calls "Z to A thinking" - a methodology where she identifies all weekly tasks first, then strategically schedules them on her calendar. This proactive stance ensures nothing falls through the cracks while maintaining flexibility to adapt when needed. As Kristen points out during the conversation, this intentionality creates space for both productivity and spontaneity - a balance many professionals struggle to achieve.For customer success professionals, Kristen's advice is particularly valuable. The demanding nature of client-facing roles often leads to reactive scheduling practices, where calendars become overrun with meetings, leaving little time for focused work. By implementing Kristen's time blocking technique, CS teams can carve out dedicated space for deep work while still maintaining client availability.What makes Kristen's approach stand out is her holistic perspective - combining personal and professional commitments in a single calendar system. This integrated view prevents the common pitfall of overbooking and creates realistic expectations for what can be accomplished each day. For customer success teams looking to improve efficiency without sacrificing client relationships, this balanced methodology offers a practical framework that can transform productivity.The customer success playbook continues to evolve, but fundamental skills like time management remain essential building blocks for professional excellence. Kristen's insights remind us that sometimes the simplest strategies yield the most powerful results.Now you can interact with us directly by leaving a voice message at https://www.speakpipe.com/CustomerSuccessPlaybookPlease Like, Comment, Share and Subscribe. You can also find the CS Playbook Podcast:YouTube - @CustomerSuccessPlaybookPodcastTwitter - @CS_PlaybookYou can find Kevin at:Metzgerbusiness.com - Kevin's person web siteKevin Metzger on Linked In.You can find Roman at:Roman Trebon on Linked In.

What happens when your personal mission becomes the foundation of your business strategy and legacy?   In this episode of Million Dollar Relationships, Kevin sits down with entrepreneur and visionary Sam Vandervalk to explore how mission, personal growth, and relationships shape business success. Sam shares his evolution from fishing guide to multi-business founder, revealing how SEO, hospitality, and systems thinking propelled his ventures forward. The conversation dives deep into the purpose behind Sam's newest project—an AI-driven adventure booking platform—and his passion for experiential mastermind retreats that help entrepreneurs clarify their purpose and legacy. Through his journey, Sam underscores the importance of meaningful relationships and staying grounded in a larger mission.     [00:01 - 05:14] A Solid Start and the Power of Relationships Why relationship-building platforms like Interview Valet create opportunities The importance of being introduced by people who understand your mission How Kevin identifies guests aligned with his podcast values   [05:15 - 10:37] From Salmon to SEO: Building a Business the Hard Way What drove Sam to launch a fishing business while still in college How early SEO wins helped scale his company The significance of testing bold guarantees in client service   [10:38 - 15:57] Product Innovation and Vertical Integration Why offering full-package fishing experiences changed the game How controlling accommodations helped optimize customer flow The importance of leveraging digital tools for long-term growth   [15:58 - 20:00] | Adventure Mastermind and Defining Your Mission What makes experiential masterminds different from typical retreats How Sam ties legacy into his business vision The need for entrepreneurs to define a mission others can carry forward   [20:21 - 26:15] | Legacy, Systems, and Growth Through Relationships Why personal development is crucial for leadership The role of Sam's brother Ray in shaping his business thinking How relationship-driven decisions can lead to long-term impact       Connect with Sam:   Website: https://www.SamVandervalk.com  LinkedIn: https://www.linkedin.com/in/samvandervalk  Facebook: https://www.facebook.com/sam.vandervalk.5      Honoring: His brother Ray     Key Quotes:   “If I passed away today, someone else has to carry my mission.” - Sam Vandervalk   “When you have a mission and a vision, and you convey that to the right people, they will run with it.” - Kevin Thompson       Thanks for tuning in!   If you liked my show, please LEAVE A 5-STAR REVIEW, like, and subscribe!    Find me on the following streaming platforms:   Apple Spotify Google Podcasts IHeart Radio Stitcher

How can the most meaningful business breakthroughs start with a simple, genuine conversation? In this insightful episode, Kristen Nolan, a powerhouse connector from Interview Valet, opens up about her journey from hospitality and sales to becoming a vital bridge between high-performing entrepreneurs and podcast audiences. She shares how a deep respect for connection, service, and genuine curiosity has shaped her mission, not just to book guests, but to build meaningful relationships that spark growth. This episode isn't just about podcasting; it's about the human stories behind real relationships and the quiet power of thoughtful introductions.   [00:01 - 04:30] | Matchmaker Mindset How Kristen curates connections, not just bookings Why matching values matters in podcast guesting The importance of chemistry between the host and the guest   [04:31 - 08:30] | When Life Redirects You Why Kristen returned to work with a purpose The significance of blending family and fulfillment What pushed her to re-embrace her ambition   [08:31 - 12:30] | A Connection That Changed Lives How one intro led to deep friendship and growth Why organic relationships have a lasting impact The need to view every connection as a chance to grow   [12:31 - 16:30] | Beyond Transactions The importance of giving over getting How generosity opens unexpected doors Why trust builds a better business   [16:30 - 19:11] The Ripple Effect of One Introduction How small actions spark big change Why personal bonds fuel real success The significance of being the connector, not the closer     Connect with Kristen:   Website: https://www.interviewvalet.com  LinkedIn: https://www.linkedin.com/in/kristenbnolan       Key Quotes:   “Do not make podcast guesting transactional. The real opportunity begins after the recording stops.” - Kristen Nolan   “When we lead with how we can help, the rest unfolds naturally—relationships, opportunities, all of it.” - Kristen Nolan       Thanks for tuning in!   If you liked my show, please LEAVE A 5-STAR REVIEW, like, and subscribe!    Find me on the following streaming platforms:   Apple Spotify Google Podcasts IHeart Radio Stitcher

Tom Schwab (Founder & Chief Evangelist Officer, Interview Valet) on how strategic marketing leads to more profitable clients. Tom discussed why high-level clients are more responsive to meaningful conversations, such as targeted podcast interviews, rather than the conventional marketing funnel. He also emphasized the importance of understanding the client's unique needs and leveraging data-driven research to identify the right platforms.

In this episode of Behind the Numbers With Dave Bookbinder, I visit with Tom Schwab, founder and Chief Evangelist Officer of Interview Valet, to explore the power of podcast guesting as a strategic marketing tool. Known as the godfather of podcast interview marketing, Tom has helped countless thought leaders, entrepreneurs, and professionals turn podcast appearances into meaningful business growth. Tom shares his journey from blogging to podcasting, revealing why guesting on the right shows can be more impactful than traditional marketing. He and Dave discuss what separates great guests from forgettable ones, the importance of offering real value instead of a sales pitch, and how even introverts can thrive in the podcasting space. Key takeaways include: The evolving role of AI in content discovery and audience engagement Smart strategies for pitching yourself as a podcast guest How to prepare for interviews and maximize their impact Why relationship-building matters more than chasing sales Measuring success beyond just downloads Whether you're looking to grow your authority, generate leads, or simply improve your podcast guesting skills, this conversation is packed with actionable insights. Tune in and learn how to make every interview count. About Tom Schwab: Tom Schwab is a leading authority on leveraging podcast guest appearances and AI-powered strategies to drive business growth. Asthe Founder of Interview Valet, the premier podcast guest marketing agency, Tom has worked with over 1,500 clients, including Fortune 500 companies, professional services, and high-level coaches. His innovative approach centers on building meaningful conversations that convert, rather than relying on outdated marketing funnels. An engineer by training, Navy veteran, and former Nuclear Propulsion Plant Operator, Tom brings a unique perspective to marketing, combining analytical precision with creative strategy. He is the author of Podcast Guest Profits: How to Grow Your Business with a Targeted Interview Strategy, often regarded as the bible of podcast marketing. About the Host: Dave Bookbinder is known as an expert in business valuation and he is the person that business owners and entrepreneurs reach out to when they need to know what their most important assets are worth. Known as a collaborative adviser, Dave has served thousands of client companies of all sizes and industries.  Dave is the author of two #1 best-selling books about the impact of human capital (PEOPLE!) on the valuation of a business enterprise called The NEW ROI: Return On Individuals & The NEW ROI: Going Behind The Numbers.  He's on a mission to change the conversation about how the accounting world recognizes the value of people's contributions to a business enterprise, and to quantify what every CEO on the planet claims: “Our people are this company's most valuable asset.” Dave's book, A Valuation Toolbox for Business Owners and Their Advisors: Things Every Business Owner Should Know, was recognized as a top new release in Business and Valuation and is designed to provide practical insights and tools to help understand what really drives business value, how to prepare for an exit, and just make better decisions. He's also the host of the highly rated Behind The Numbers With Dave Bookbinder business podcast which is enjoyed in more than 100 countries.

In this podcast episode, host Simone Sloan speaks with Tom Schwab, a military veteran and the Founder and CEO of Interview Valet. They discuss the impact of introversion in business leadership. They emphasize the importance of building genuine client relationships through conversations. Tom shares his journey from a corporate engineer to a podcast marketing pioneer and highlights how authentic conversations can surpass traditional funnel marketing. They also explore how introverts can excel in business by leveraging their unique strengths. Key Takeaways:Authentic conversations can be more effective than traditional advertising and sales funnels in building business relationships Introverts can excel in podcasting and leadership by leveraging their unique strengths and creating genuine contentAI and intelligent systems are increasingly valuing long-form, collaborative content like podcasts for discoverabilityFocusing on quality and context in podcast content can lead to better engagement than simply increasing quantityBusiness owners should choose clients like they choose their friends, building trustworthy and enjoyable relationships Connect to Simone Sloan: Website | LinkedIn | Facebook |

In a world where knowledge is at our fingertips, achieving our goals hinges on how we leverage that information. It's not just about what we know but how we apply it to propel ourselves forward.   Take the time to reflect on your recent and past experiences, and use those insights to fine-tune your actions in pursuit of your aspirations. Clearly articulating your goals is a vital stepping stone on the road to success.   In this program, you'll hear about the art of extracting valuable insights to fuel our experiments and drive us toward our objectives. You'll learn to reframe challenges that arise, helping you stay grounded in the present while gaining a dual perspective — both from within your business and from an external viewpoint.   Join Jess Dewell as she sits down with Tom Schwab, Founder and Chief Evangelist Officer at Interview Valet. Together, they explore how to make the most of each day, focusing on the work you're most passionate about and the impact you want to create.   Tom emphasizes the power of being intentional and leading with gratitude, as these approaches can open doors to your next big breakthrough — often just one conversation away. Remember, when your heart is deeply invested in something, pursue it relentlessly. As a wise friend once told Tom: “Don't die not knowing.” Embrace your journey and strive to uncover your potential!   --------------------   If you want to identify business bottlenecks, the necessary skills, the initial actions to take, the expected milestones, and the priorities for achieving growth, try the "Growth Framework Reset" approach. This will help you to keep learning and growing while working strategically on your business. -------------------- You can get in touch with Jess Dewell on Twitter,  LinkedIn or Red Direction website.

Watch this episode on YouTube! In this episode of the Marketing x Analytics podcast, host Alex Sofronas interviews Tom Schwab, founder of Interview Valet. Schwab shares insights into his career journey from a Naval Academy graduate and mechanical engineer to running a podcast interview marketing agency. He discusses how marketing has evolved, especially the shift from guest blogging to targeted podcast interviews. Schwab emphasizes the importance of generating human-created, collaborative content in an AI-dominated world and highlights best practices for successful podcast guesting. The conversation further delves into the significance of analytics, effective content strategies, and the value of measuring the impact of podcast appearances on business outcomes. Additionally, Schwab shares future trends in podcast marketing and analytics, emphasizing the need for focusing on results over activity. Follow Marketing x Analytics! X          |          LinkedIn   Click Here for Transcribed Episodes of Marketing x Analytics   All view are our own.

Send us a textUnlock the secret to brand growth through podcasting as we welcome Liz Brooks, an insightful PR specialist from Interview Valet. Discover how podcasting can revolutionize your public relations strategy by providing an accessible, informal platform that builds genuine connections with audiences. Liz and I explore the power of storytelling and the necessity of clear goals when appearing as a podcast guest, making it possible to reach new and diverse audiences in a meaningful way. We dive into the benefits of targeting smaller, more engaged audiences over large, indifferent ones, using a fascinating analogy from the music industry to illustrate this point.As we navigate the evolving landscape of podcasting, we discuss the innovative blend of human research and data analysis to select the ideal podcasts for clients and the exciting initiatives to develop a comprehensive impact score for shows. Liz shares her expert insights on maintaining personal relationships with podcast hosts and the creative strategies required to tackle niche topics. We emphasize the importance of adaptability in campaigns, especially in today's post-COVID world, underscoring how podcasting can be a valuable asset for business growth. Join us for this engaging conversation that promises to enrich your understanding of leveraging podcasting in the dynamic realm of brand development.

Rob Anspach interviews Tom Schwab of Interview Valet on the importance of podcasting, funnels vs cylinders, tapping audiences, conversations and being the most interesting person. The post Ep 328 – The Importance of Podcasting first appeared on Rob Anspach's E-Heroes.

If you want to know how to pitch to podcasts, the best way is to ask the people who do it all day long. For years, podcasting has been called "the new media," but many clients still cling to traditional outlets, struggling to see its value. The biggest mistake? Treating podcasts like mass media. Podcasting isn't about reaching the biggest audience—it's about reaching the right audience. Too many clients say, “Put me on Joe Rogan,” assuming more listeners means better results. But, just like TV ads have shown, reaching millions who don't care is expensive and ineffective. Reaching 5,000 people who actually love what you do? That's where the impact is. The good news? If you know traditional PR, you already have the skills to pitch podcasts. The opportunity is huge—whether you do it yourself or bring in an agency. So, how do you do it right? In this episode, I speak to Liz Brooks from Interview Valet, who shares insights on how the podcast pitching industry works and how to apply traditional PR techniques to modern media. GUEST Liz Brooks Main Contact: https://interviewvalet.com/liz/ SUBSCRIBE - Video and Audio links here - https://thepublicrelationspodcast.com/listen/ Or search for "The Public Relations Podcast" on all good podcast apps CONNECT WITH ME - LinkedIn - https://www.linkedin.com/in/richard-midson/ - Website and newsletter -https://thepublicrelationspodcast.com/ APPEAR ON THE PODCAST: - Check out: https://thepublicrelationspodcast.com/one-sheet/

Diving into two topics this year that are going to be BIG in the world of PR + communications: influencer marketing and podcasts! A true expert in the world of influencers, Serena Baleja joins us. Serena is the founder of Socialite PR, and she's redefining influencer marketing with her innovative app, Socialite CRM, which makes campaign management accessible and effective for small brands. Whether you're a novice in influencer or a pro, there's something for everyone in this discussion! Next up is Tom Schwab, founder of Interview Valet, which helps entrepreneurs, consultants and non-fiction authors reach a global audience via podcasts. Podcasts have absolutely exploded in recent years and the industry is only going to continue to grow. Enjoy!

SEASON: 4 EPISODE: 29Episode Overview:Ready to level up your PR game? In today's competitive marketplace, one of the best ways to position yourself as a thought leader, enhance your reputation, and attract potential clients or customers is through Podcast interviews. This popular PR tool provides you a unique opportunity to connect with your target audience, build credibility, and share your story in an authentic and engaging way. To help us understand how to use podcasts as an effective PR strategy, is my guest, PR Podcast Marketing Specialist, Liz Brooks.Guest Bio: Liz Brooks is a client and media relations professional with a specialized focus on guiding SMEs and brands through strategic Podcast Interview Marketing campaigns. With a rich background in PR, including experience with prominent traditional media outlets and leading blue-chip agencies, Liz combines her expertise in media relations with innovative podcast marketing strategies. Her ability to harness the power of creative storytelling allows clients to effectively engage target audiences, build brand authority, and achieve tailored communication goals. Liz's sophisticated approach to blending podcast marketing and PR ensures maximum outreach and impact, making her a trusted advisor for brands looking to navigate the evolving media landscape with precision and innovation.Resource Links:Website: https://interviewvalet.com/liz/ Podcast Production Platforms we would recommend:Descript: https://www.descript.comAlitu: https://alitu.comInsight Gold Timestamps:01:59 I've been a long life musician04:01 I didn't realize that I've been doing PR this whole time06:24 Now with Interview Valet, I act as a PR strategist and also a client account manager07:48 60 or 70 % of podcasts fail because they don't get past 5 or 6 episodes 08:49 If you want to get into podcasting, first of all, you really have to want it09:32 Lots of great software programs, Descript10:09 It's also a statistic that people will trust their favorite podcasters more than other news sources 11:46 Big shoutout to Interview Valet12:45 There are the folks that go for the daily podcasts14:44 I think it really matters on the content 15:11 30 to 40 minutes is usually the sweet spot18:04 If you really want to be able to measure results, start using welcome pages19:05 What are some of the key coaching techniques 20:43 What is a problem that you help solve?22:28 What do you recommend from Interview Valet's perspective?23:46 You say, and teach, that authenticity is crucial for podcast interviews25:43 What trends or emerging trends do you see in podcast PR?27:58 There's some industries or segments that have a reputation for being a little dry and maybe boring 30:15 What advice would you give listeners who want to leverage podcasting as a powerful tool32:01 InterviewValet.com/LizConnect Socially:LinkedIn: https://www.linkedin.com/in/lizgbrooks/Email: liz@interviewvalet.comSponsors: Rainmaker LeadGen Platform Demo:

In this episode, host Blaine Bertsch chats with Tom Schwab, founder of Interview Valet, for an in-depth discussion about the entrepreneurial journey. Together, they explore the challenges and rewards of building a business, emphasizing the importance of resilience, adaptability, and the support of a strong community. Drawing from their personal experiences, Blaine and Tom highlight the value of learning through real-world practice rather than relying solely on theoretical knowledge.The conversation dives into how podcasting has emerged as a powerful tool for business growth, enabling deeper customer engagement and authentic client acquisition. Tom shares insights on how understanding your audience and communicating effectively can create meaningful connections and drive success. This episode offers a blend of practical advice, strategic insights, and reflections on the evolving nature of entrepreneurship and marketing.Don't miss an episode! Subscribe, follow, and like "Turning Point" for actionable insights and lessons from those who have successfully navigated the complexities of building a business.Watch on YouTube: https://youtu.be/zeMiUIrSPnEListen on your favorite podcast network or at turningpoint.buzzsprout.comLearn more about Interview Valet at interviewvalet.comConnect with Tom: linkedin.com/in/iamtomschwab#Entrepreneur #founder #business #turningpoint #entrepreneurstoriesMaster the Future of Your Finances. From cash flow management to forecasting and scenario planning, see the impact of your decisions before you act. dryrun.com

In this episode, we have Jay Gibb founder and CEO of CloudSponge, a B2B SaaS company specializing in address book importing solutions.   Jay started his career as a software engineer and later became a partner at a software development agency.   He identified a gap in the market for a specific software tool that allows users to access their address books seamlessly while staying on a website, leading to the creation of CloudSponge 8 years ago.   CloudSponge helps users easily access and share address book records from various platforms (like Google Contacts and Outlook) without leaving the website they are on.   Jay discusses the benefits of hiring a podcast agent (Interview Valet) to manage outreach and scheduling, allowing him to focus on core business responsibilities.   Jay shares that he believes in "firing himself" from roles as soon as he becomes proficient, allowing him to focus on strategic growth and hiring specialists for various tasks.    Website: CloudSponge LinkedIn: Jay Gibb   Previous Episode: iam170-founder-and-ceo-helps-entrepreneurs-build-the-right-products   Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.  I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

Are you an introvert who's struggling to market yourself? Have you ever thought about being on podcasts to grow your business? In this episode of The Quiet and Strong Podcast, host David Hall is joined by podcast interview marketing expert Tom Schwab. You'll discover practical strategies for thinking on your feet during interviews, why honesty and thoughtful conversation can trump conventional extroversion, and how to strategically target the right podcasts to align with your goals.Listeners will gain valuable insights into leveraging introverted strengths in podcasting, such as deep thinking, reflective pause strategies, and relationship-building through genuine connections. Tom also shares his journey from corporate America to founding Interview Valet and the significance of thorough preparation for success in podcast guesting.Whether you're looking to expand your business or build meaningful professional relationships, this episode offers actionable advice and inspiring stories tailored especially for introverts. Listen in, and be strong.Episode Link: QuietandStrong.com/198---Do traditional marketing strategies clash with your introverted nature? Tom Schwab, our guest today, gets it. As the godfather of podcast interview marketing, he's helped thought leaders get heard. His book, Podcast Guest Profits: How to Grow Your Business With a Targeted Interview Strategy, is a must-read. Tom believes the future of marketing lies in genuine connection, clear communication, and sincere empathy—introvert superpowers. Discover how to embrace your strengths and make a meaningful impact with podcast interview marketing.Connect with Tom:Website: InterviewValet.comInterview Landing Page: InterviewValet.com/qs where you can get Tom's Book: PODCAST GUEST PROFITS: How To Grow Your Business With A Targeted Interview Strategy.Socials: LinkedIn | Twitter (X) | Facebook | Instagram | YouTube- - -Contact the Host of the Quiet and Strong Podcast:David Hall Author, Speaker, Educator, Podcaster quietandstrong.comGobio.link/quietandstrongdavid [at] quietandstrong.com Take the FREE Personality Assessment: Typefinder Personality Assessment Follow David on your favorite social platform: Twitter | Facebook | Instagram | LinkedIn | Youtube Get David's book:Minding Your Time: Time Management, Productivity, and Success, Especially for Introverts You may also like:Quiet & Strong Merchandise

"Success is not the result of spontaneous combustion.  You must set yourself on fire."~ Arnold H. Glasow In this episode I have an opportunity to sit down with Tom Schwab, founder of Interview Valet and a pioneer in the world of podcast interview marketing. Tom shares his remarkable journey from dreaming of being an architect to serving in the Navy, transitioning into corporate America, and eventually finding his passion in … --- Support this podcast: https://podcasters.spotify.com/pod/show/loribrooks/support

Tom Schwab is known as the godfather of Podcast Interview Marketing, he wrote the book on it.  PODCAST GUEST PROFITS: How to grow your business with a targeted interview strategy. As an author, speaker, and entrepreneur he invites you to consider you might not be "One Funnel Away", but rather "One Conversation Away" from building your brand and business. For the last decade, his company, Interview Valet, has helped thought leaders like you leverage targeted podcast interviews to talk directly to their ideal clients.   Tom talks about the best ways to use podcasting as a marketing tool for your business, the best content repurposing applications, category designers, and much more!

Liz Brooks is a Client Account Manager at Interview Valet focusing on Podcast Interview Marketing and PR. With experience at top media outlets and PR agencies, Liz is dedicated to helping small and medium-sized enterprises and brands connect with their audiences through strategic storytelling. Here, she shares her approach to helping build brands through podcasting. Key Takeaways:- How to make a great podcast appearance- Finding the right guests for the right podcasts- Creating your podcast pitchEpisode Timeline:1:30 How does Liz find the right shows for her clients?3:45 Audience composition beats size5:45 Tod's Velvet Underground analogy6:15 How to prep clients without podcast experience?7:00 The benefits of content repurposing7:30 The importance of being authentic9:30 Male and female guests can be a little different11:00 Liz's client hits it out of the park14:30 Is true crime on the way out?15:50 How "podcast voice" happens17:30 Creating a compelling storyline and messaging20:00 Identifying the key problem21:00 Liz's dating site success story24:45 Does Gen Z listen to podcasts?26:30 Finding time to listen to podcasts28:30 The future of podcastingThis episode's guest:• Liz Brooks on LinkedIn• Liz at Interview ValetSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!• Join the conversation by leaving a comment!• Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

Are you a secret or a success? You can't be both! If you feel stifled by the undying commitment to your comfort zone, today's show is for YOU! It's time to bring yourself out of obscurity and in front of your target audience. Are you leveraging the benefits of AI? We want to help coaches be as successful as possible by making sure that AI tools are functioning as your best referral partner. Join us to learn more!Tom Schwab is a US Navy veteran, entrepreneur, and author. As the founder and CEO of Interview Valet, Tom is a pioneer in leveraging targeted podcast interviews as a powerful marketing channel. Working with over 1500 clients ranging from Fortune 500 companies to high-level coaches and consultants, he's been called “The Godfather of Podcast Interview Marketing.” His book, Podcast Guest Profits: Grow Your Business with a Targeted Interview Strategy, has been called the bible of podcast guesting. He routinely speaks at top business conferences about how to turn podcast listeners into clients. His refreshing view of marketing today shows how you can break through the noise and finally get heard by your ideal clients. Show Highlights:Tom's journey from the US Navy to corporate America to entrepreneurship“Obscurity is everyone's biggest problem today. There is no nobility in being unknown.”The overarching principles of selling products and servicesWhat ChatGPT is “looking for”Examples of what to do to be seen and heard more (Look for avenues that are easy, scalable, and digital!)Pinpointing the podcasts that are right for you and your expertiseTom's tips on repurposing content (It's easier than you think!)Tom's tips to identify your best talking points (Hint: Stories ALWAYS work!)Focus on profits–not leads.Tom's challenge to coaches who want to be podcast guests: Start by identifying five podcasts that have your ideal clients as listeners.Resources:Connect with Tom Schwab and Interview Valet: Website (Take the free assessment and receive a free copy of Tom's book, Podcast Guest Profits.), Facebook, and LinkedInWork with Meg! Check out the STaR Coach Show Mentor Programs! Visit the STaR Coach Show YouTube Channel!Explore past episodes and other resources at www.STaRcoachshow.com. Explore the STaR Coach Community and see what's available there for you!

Welcome to another episode of the Ambitious Entrepreneur Show! Joining me is Tom Schwab, a podcast interview marketing expert and the founder of Interview Valet. Together, we'll highlight the unique strengths introverts bring to podcasting, the benefits of meaningful conversations versus high-pressure sales tactics, and the importance of authenticity and personal connection in today's world. Tom will shed light on why traditional sales funnels often miss the mark and how building genuine relationships and a solid reputation can be more effective. We'll also discuss the fantastic networking opportunities that podcasting provides for introverts, offering a way to forge deep connections without the stress of conventional networking events. Whether you're an introverted marketer looking to make meaningful connections or seeking new ways to build your business, this episode is a must-listen! Don't miss out on practical tips, resources, and expert advice to help you thrive on your entrepreneurial journey! Here are three key takeaways to enhance your storytelling in business: Authenticity Over Polished Content: Consumers are increasingly skeptical of overproduced marketing. Trust is built on authenticity and genuine connections, as revealed by Edelman's research. Conversations Trump Funnels: When it comes to high-ticket sales and services, personal conversations and relationships are far more effective than traditional funnels and automated systems. Introverts as Networking Pros: Podcasts offer a powerful platform for introverts to network, allowing for meaningful one-on-one conversations without the overwhelm of traditional networking events.  RESOURCES:   Continue the conversation over on our Community! Book in for an Authority Audit  5 Pillars to Build Visibility, Generate Leads and Enrol Clients with Ease Quiz  Are You Ready to Launch Your Coaching Business Podcast? Take the Quiz  www.IndustryThoughtLeaderAcademy.com/Roundtable  Jump straight to these golden nuggets: 05:54 Podcasting is about deep, meaningful conversations for introverts. 08:16 Funnel promises are misleading; conversations build connections. 12:50 People prefer authentic, less polished content overproduced material. 15:35 Authenticity crucial in post-AI world. FTC monitoring. 18:23 Competence, relevance, authenticity, expertise, and building trusted authority. 20:30 Algorithms consider sentiment and share of voice. 25:41 Targeting podcast listeners ensures relevant, engaged audience. 29:48 Podcast interview marketing boosts recognition and SEO. 30:56 Podcasting is beneficial for introverts' networking. Enjoy This Podcast?  If you enjoyed today's episode of Ambitious Entrepreneur Podcast, then hit subscribe now!  Post a review and share it! If you learned something by tuning into this podcast, do not hesitate to write a review and share it with your friends, so they can find out more about how to generate returns from a Google Ads account.  For more updates and episodes, visit the Ambitious Entrepreneur Show website. You can also subscribe through Apple Podcasts, Google Podcasts, Spotify, Stitcher, Email, RSS, and more!  You can also follow us through Facebook.  Want to build a scalable business you are passionate about? Join The Influence Alliance – the Business Building Community for Change Makers.  Want to launch your own Thought Leader Podcast? Access my ‘Are You Ready to Launch Your Podcast' Quiz here, and have a chat with me.  Have any questions? You can contact me through these platforms:  Company website  Instagram  Facebook  Join our Community of Change Makers  Twitter Linkedin  To staying ambitious,  Annemarie  Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode we unveil the growing phenomenon of podcast marketing. Founder of the Interview Valet, Tom Schwab literally wrote the book on podcast guesting. He says blogs don't work anymore but getting yourself featured on podcasts is a great way to build your brand. Now with a team of 22 employees across Europe and America the business has grown rapidly over the last 9 years. Often called the called the Godfather of podcast guesting, talks about his strategy at conferences all over the world. He is delighted to share some of them with us on the show You can find more about Interview Valet here http://www.interviewvalet.com/InfluenceGlobal

In this episode of The Million Dollar Producer Show, I welcome Tom Schwab, author of Podcast Guest Profits: Grow Your Business with a Targeted Interview Strategy and founder and CEO of Interview Valet. Tom shares his insights on leveraging guest podcasting as a powerful tool for building authority and growing your business.Tom's Journey: From Engineer to Chief Evangelist OfficerCareer Transition: Tom's journey began as an engineer running nuclear power plants, teaching him the importance of systems and processes. He later transitioned to corporate America and eventually founded Interview Valet.Chief Evangelist Officer: Unlike typical CEOs, Tom sees his role as evangelizing for his category, clients, and company, demonstrating the power of guest podcasting in building a brand and business.Guest Podcasting: A Strategic ApproachImportance of Authority: He emphasizes the need to build authority in the marketplace before attempting to sell services. He discusses how writing a book and then using guest podcasting to promote it can create a significant impact.Effective Marketing: Tom shares his experience that guest podcasting has become the number one driver for his business, providing high-quality, pre-sold leads that are ready for impactful conversations.Interview Valet: Enhancing Guest PodcastingService Offerings: Interview Valet helps clients by scheduling targeted podcast interviews, optimizing content for marketing, and repurposing interviews for maximum impact.Client Success: He recounts stories of clients, like Eric Weinheimer, using virtual book tours and podcast interviews to effectively promote their books and services.Key Takeaways and Future DirectionsMarketing Evolution: Tom addresses the changing landscape of marketing, emphasizing the importance of pragmatic and practical approaches that build genuine connections and trust with potential clients.Actionable Steps: He encourages listeners to visit Interview Valet's dedicated page for Million Dollar Producer Show listeners, offering resources such as an assessment quiz, a copy of his book, and a scheduling link for further discussion.About our Guest:  Tom Schwab, author of Podcast Guest Profits: Grow Your Business with a Targeted Interview Strategy and founder and CEO of Interview Valet.You can learn more about his work at: https://www.linkedin.com/in/iamtomschwab/https://interviewvalet.com/About Your Host:  Paul G. McManus is an accomplished author and expert in helping financial professionals grow their businesses. With over eight years of experience working exclusively with financial professionals, Paul has helped his clients generate tens of millions of dollars in fees and commissions.Claim your free audiobook copy at: www.theshortbookformula.comSupport the Show.

One Conversation Away: Transforming Marketing with Tom Schwab Host: Marcia Riner | Profit Booster®,  Business Growth Strategist, CEO Infinite Profit® Guest: Tom Schwab, Founder of Interview Valet, Author of Podcast Guest Profits Overview: Join Marcia Riner and Tom Schwab as they enter into the evolving landscape of marketing. Tom, known as the godfather of podcast interview marketing, shares his revolutionary insights on how one powerful conversation can change your marketing strategy forever. Key Talking Points: NearBound Marketing: Tom introduces the concept of NearBound Marketing, explaining why the future of marketing isn't just outbound or inbound but a combination that leverages existing relationships to generate new business opportunities. Big Fish Don't Swim Through Funnels & Whales Don't Click: Discover why high-value clients aren't engaging with traditional funnels and how you can reach them more effectively through personalized conversations. OBSCURITY: Every Business's Biggest Problem: Understand how obscurity is the biggest challenge for businesses today and learn strategies to overcome it through targeted podcast guesting. Show Highlights: Efficiency vs. Effectiveness in Marketing: Marcia and Tom discuss the frustration of marketing efforts becoming more efficient but less effective. They explore how traditional strategies are failing small and medium-sized businesses. The Power of Conversations: Tom explains how a single, well-placed conversation can be more impactful than any funnel, emphasizing the importance of podcast interviews in building genuine connections and trust. Building Authority and Trust: Learn how podcast interviews can establish you as an authority in your field, helping you reach your ideal clients and grow your business. Evergreen Content: Tom highlights the longevity of podcast content compared to other marketing methods. A podcast interview can remain relevant and searchable for years, providing ongoing value and exposure. Actionable Tips for Podcast Guesting: Tom provides practical advice on how to get started with podcast guesting, including preparing for interviews, choosing the right podcasts, and effectively engaging with the audience. Guest Resources: Interview Valet: Visit Interview Valet to learn more about Tom Schwab's services and how podcast interview marketing can grow your business. Podcast Guest Profits Book: Get Tom's book, Podcast Guest Profits: How to Grow Your Business With A Targeted Interview Strategy, for free at https://interviewvalet.com/profitwithaplan/. Internationals requests will get an ebook. Call to Action: Have questions or want to share your podcast experiences? Comment below, and Marcia and Tom will respond. Let them know what types of podcasts you're interested in or share your own guesting experiences. Subscribe to Profit with a Plan on your favorite podcast platform and never miss an episode filled with valuable insights and strategies to make your business more profitable. Want to supercharge your business, avoid profit plateaus, operational headaches, and growth roadblocks?  Marcia has created a brand-new Profit Booster® Playbook just for you. You'll uncover 3 essential strategies and the quick way to take action on them. This is not just a single page report, its filled with impactful strategies, actionable steps, and expert guidance to elevate your profits painlessly. Make this your best year ever.  Download this free playbook at www.BoostingProfit.com     About Marcia Riner.  She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://www.InfiniteProfitConsulting.com Got questions?  Reach out to Marcia and her team at (949) 229-2112 ♾️

Tom Schwab is known as the godfather of Podcast Interview Marketing, he wrote the book on it.  PODCAST GUEST PROFITS: How to grow your business with a targeted interview strategy. As an author, speaker, and entrepreneur he invites you to consider you might not be "One Funnel Away", but rather "One Conversation Away" from building your brand and business. For the last decade, his company, Interview Valet, has helped thought leaders like you leverage targeted podcast interviews to talk directly to their ideal clients.   Tom shares best practices of podcasting and how it can apply to your marketing, networking, and more!

Have you ever thought your digital marketing might be hurting your business? You are not “breaking through the noise”, you are just adding to it. Perhaps you are not “one funnel away”. Maybe that funnel is stopping the big fish you want. Our guest today has a refreshingly new view. Tom Schwab asks you to consider that you are just One Conversation Away. That's his experience and that data working with over one thousand leading brands as the Chief Evangelist Officer at Interview Valet. If you want a rich life and a profitable business, Tom believes you are one conversation away. https://www.linkedin.com/in/iamtomschwab/ https://www.facebook.com/IAmTomSchwab https://www.instagram.com/iamtomschwab/ https://interviewvalet.com/ Take my LinkedIn Scorecard Assessment here: https://www.magpaiassessments.com/4124/0

In this week's episode of MYFB, Dominic Monkhouse chats with Interview Valet's Tom Schwab about engaging with your customers to build a profitable business online. They discuss the different approaches to podcasting, whether as a guest or a host, and the importance of targeting a specific audience. They also touch on the changing landscape of podcasting, including the inclusion of video and the repurposing of podcast content. Tom emphasises the value of meaningful conversations and the need to focus on quality rather than quantity. They also discuss the challenges of starting and maintaining a podcast and the benefits of being a guest on other podcasts. Tom shares insights from his upcoming book, emphasising the need for effective connections and the power of storytelling. He also highlights the importance of positioning and focusing on the right audience.Keywordspodcasting, guesting, hosting, specific audience, podcast evolution, video, repurposing content, quality over quantity, challenges, benefits, podcasting, business growth, book launch, podcast impact, measurement, marketing, relationships, sales, effectiveness, connections, storytelling, positioning, audienceTakeawaysConsider whether to be a guest or a host based on your goals and target audience.Podcasting has evolved to include video and the repurposing of content.Focus on quality conversations and meaningful engagement rather than quantity.Starting and maintaining a podcast requires commitment and consistency.Being a guest on other podcasts can provide exposure, leads, and backlinks. There are millions of podcasts in the world, but only a fraction of them are currently active.Launching a book with a podcast can be a valuable strategy, especially when each episode dives deep into a chapter of the book.Measuring the impact of being a guest on a podcast is crucial for effective marketing.Podcast interviews can lead to faster sales cycles, higher initial prices, and less churn.Quality and quantity both matter in podcasting, but it's important to focus on the right audience and prioritize effectiveness over efficiency.Building relationships and telling great stories are key to success in business and life.Positioning and targeting the right audience are essential for business growth.Choosing who you work with is just as important as choosing who you drink with.Chapters00:00 Introduction and Embarrassing Podcasting Mistakes01:12 Choosing Between Guesting and Hosting03:40 Quality over Quantity04:37 Challenges and Benefits of Starting and Maintaining a Podcast08:28 The Value of Being a Guest24:11 Launching a Book with a Podcast26:06 Measuring the Impact of Being a Guest27:56 The Power of Relationships in Sales29:22 Effectiveness vs. Efficiency in Podcasting32:07 Building Connections and Telling Great Stories34:20 The Importance of Positioning and Targeting37:42 Choosing Who You Work WithMentioned in this episode:Get Mind Your F**king Business

In this episode of Winners Find a Way, Trent Clark and Tom Schwab Founder of Interview Valet, a podcast interview marketing agency discussed the benefits of podcast interview marketing for business growth, with a focus on differentiating oneself and finding ideal customers. They emphasized the importance of hiring and cultivating the right team for guest podcasting success, and highlighted the need for cultural fit and psychological self-employment.      Key takeaways from the discussion:  Interview Valet leveraged podcast interviews strategically to generate high-quality leads, build relationships, and scale exponentially.   Developing strong systems and processes is critical to business success, as demonstrated by Tom's experience managing complex Navy operations.  Identifying and empowering top leadership allows founders like Tom to step back while sustaining growth.  An entrepreneurial culture requires individuals with urgency, ownership and flexibility to thrive in fast-paced environments.      To learn more about Interview Valet's podcast marketing strategies, visit https://interviewvalet.com/wfaw and get a free copy of how you could use podcast interview marketing to grow your business, to grow your brand.      Connect with Trent M Clark  Book your 15-minute FREE consultation   Subscribe to our Newsletter       A gift for you! Download Here     Book is now available in Pre-Sell!  "Leading Winning Teams"  Get your copy now!    Amazon and in Barnes & Noble       Be sure to subscribe to our podcast for more inspiring interviews and valuable insights. If you enjoyed this episode, please leave us a review and share it with your network. Together, we can unlock success!         Disclaimer: The views and opinions expressed in this podcast are those of the host and guest and do not necessarily reflect the official policy or position of any organization. 

As the podcast world grows, more and more people realize the power of podcast guesting. While getting on other podcasts as a guest can be an incredibly valuable tool to grow your impact, you want to be podcast guesting and not just podcast guessing. This should be a strategic process in which you first evaluate your goals, and come up with a plan that makes the most sense for you. Some people start out by wanting to just get on the “biggest” podcasts possible, but that doesn't always make the most sense. Today's guest is here to explain how you can profit as a podcast guest by coming up with a plan that aligns with your goals.Tom Schwab is an entrepreneur, engineer, US naval academy graduate, and expert in the art and science of podcast guesting. He is the founder of Interview Valet where he helps thought leaders get featured on leading podcasts that their ideal prospects are already listening to. Then he helps them to turn listeners into customers. Tom is also the author of “PODCAST GUEST PROFITS: Grow Your Business with a Targeted Interview Strategy.”In this episode of the How'd it Happen podcast, Tom shares how he got the idea to start one of the first podcast guest booking services and why his company is unique compared to other agencies. In a world where AI is becoming more widely used in text sources, audio and video are becoming more and more impactful because people know they are really hearing from you. Podcasts are an incredible tool to build that “know, like, and trust” factor that people need to buy from you. The key to being a guest on podcasts is to know the importance of leading with value. Tom explains how to use your knowledge and expertise to provide value to other people's audiences and turn them into customers.Quote from the episode:“What's the goal? What are you trying to do? Because we'll have some people come to us and say they want to get on podcasts. Well, that's not a goal. That's a means to a goal. If that's your goal, you're going to get bored after about 5 or 10." - Tom SchwabKey Highlights:Repurposing podcast contentHow one podcast episode can grow your impact significantlyHow Tom helps people get a clear strategyTom's advice on CTAs: keep it simpleEpisode resources:Get Tom's book: interviewvalet.com/hihCheck out episode 214 with Jeffrey Madoff: The Power of Curiosity FuelGet Jeffrey Madoff's book: Creative CareersConnect with Tom Schwab:Website: interviewvalet.comInstagram: @iamtomschwabFacebook: Tom SchwabYouTube: Interview ValetTo Connect with Mike: Website LinkedIn Instagram Twitter YouTube Coaching Get Mike's book: Owner Shift Please LIKE

E35 Tom Schwab | Interview Valet On this episode of Sound BITES we have Tom Schwab CEO of interview valet. Interview valet helps thought leaders, entrepreneurs, coaches/consultants, and non-fiction authors talk directly to their ideal clients on targeted podcasts to tell their story. Tom has a fascinating journey from Navy veteran, to medical devices industry to author and entrepreneur. We are thrilled to have him as a guest today Tom Schwab: https://www.linkedin.com/in/iamtomschwab/ Interview Valet: https://interviewvalet.com/ Business Innovation Technology Entrepreneurship Strategy Spotify/Apple: https://www.nanochomp.com/podcast Instagram: https://www.instagram.com/nanochomp nanochomp's Strategic Mind GPT: https://nanochomp.com/strategygpt https://www.nanochomp.com Hosts: Derek Loyer: https://www.linkedin.com/in/derekloyer/ Lauren Taber: https://www.linkedin.com/in/laurentaber/ #Business #Innovation #Technology #Entrepreneurship #Strategy #Consulting #leadership #wellness #digitaltransformation #marketing #digitalmarketing #AI #artificialintelligence #agile #leadgen #sales #growth

According to the Interview Valet 2023 State of Podcast Guesting Annual Report, there are over 380,000 active podcasts in the world right now, with the average podcast episode receiving just 150 downloads within 30 days of its release.So, for individuals and organisations looking to use podcast marketing to grow their business, just booking podcast guest appearances isn't enough. It's necessary to use a targeted strategy based on data.In this episode, Tom Schwab joins Dr Genevieve Hayes to discuss how Interview Valet uses data to optimise business results in podcast interview marketing.Guest BioTom Schwab is the founder and Chief Evangelist Officer of Interview Valet and the author of Podcast Guest Profits and One Conversation Away. He is also an engineer whose first job out of college involved running nuclear power plants in the US Navy.Talking PointsWhat is podcast interview marketing and how it differs from traditional digital marketing approaches?How Tom uses data to inform podcast guest marketing strategies at Interview Valet.The most important metrics for targeting podcast marketing and optimising return on investment.What makes a top podcast?How Tom's use of data and analytics has evolved over time.LinksInterview ValetConnect with Genevieve on LinkedInBe among the first to hear about the release of each new podcast episode by signing up HERE

Genevieve Hayes Consulting Episode 35: Data-Driven Podcasting According to the Interview Valet 2023 State of Podcast Guesting Annual Report, there are over 380,000 active podcasts in the world right now, with the average podcast episode receiving just 150 downloads within 30 days of its release.So, for individuals and organisations looking to use podcast marketing to grow their business, just booking podcast guest appearances isn't enough. It's necessary to use a targeted strategy based on data.In this episode, Tom Schwab joins Dr Genevieve Hayes to discuss how Interview Valet uses data to optimise business results in podcast interview marketing. Guest Bio Tom Schwab is the founder and Chief Evangelist Officer of Interview Valet and the author of Podcast Guest Profits and One Conversation Away. He is also an engineer whose first job out of college involved running nuclear power plants in the US Navy. Talking Points What is podcast interview marketing and how it differs from traditional digital marketing approaches?How Tom uses data to inform podcast guest marketing strategies at Interview Valet.The most important metrics for targeting podcast marketing and optimising return on investment.What makes a top podcast?How Tom’s use of data and analytics has evolved over time. Links Interview Valet Connect with Genevieve on LinkedInBe among the first to hear about the release of each new podcast episode by signing up HERE The post Episode 35: Data-Driven Podcasting first appeared on Genevieve Hayes Consulting and is written by Dr Genevieve Hayes.

Can relationships truly be worth more than a million dollars? In this captivating episode, Tom Schwab, founder of Interview Valet, explores the profound impact of relationships on personal and professional success. Through heartfelt stories and practical insights, they delve into how meaningful connections can lead to unforeseen opportunities, outvalue monetary wealth, and create legacies that endure beyond a lifetime. This conversation not only highlights the significance of relationships in business but also reflects on personal stories that demonstrate the transformative power of genuine connections.   [00:01 - 04:08] The Value of a Million Dollar Relationship The incomparable worth of relationships over money Tom's initial impactful statement on relationships How Dan's legacy lives on through the people he impacted   [04:09 - 08:17] The Connective Power of Relationships How connections lead to unexpected opportunities The role of relationships in personal and business growth The influence of mentors and friends in shaping lives   [08:18 - 12:17] Interview Valet: Bridging Connections Through Podcasts Introduction to Tom's business and its mission The importance of podcast interviews in establishing trust and authority Strategies for overcoming obscurity in business   [12:18 - 16:54] Personal Anecdotes of Relationship Impact Tom's stories of how relationships guided his career and life choices The lasting influence of significant personal connections The role of introductions in creating opportunities and experiences   [16:55 - 21:18] Relationships as the Ultimate Investment Tom's narrative on the value of relationships in business transactions How relationships surpass financial capital in importance How listeners can engage further with Tom's work     Key Quotes:   "The best gift you can ever give someone is to introduce them to a new idea or a new person." - Tom Schwab    "The richness of our life is the richness of our relationships." - Tom Schwab       Connect with Tom:   Website: https://www.interviewvalet.com                  https://www.interviewvalet.com/mdr   LinkedIn: https://www.linkedin.com/in/iamtomschwab   Facebook: https://www.facebook.com/IAmTomSchwab      Honoring: Brian Mitchell     Thanks for tuning in!   If you liked my show, please LEAVE A 5-STAR REVIEW, like, and subscribe!    Find me on the following streaming platforms:   Apple Spotify Google Podcasts IHeart Radio Stitcher

In this episode of the Business Growth Hacks podcast, hosts John and Andrew welcome Tom Schwab, author, teacher, speaker, and CEO of Interview Valet. Tom shares insights into the power of being interviewed on targeted podcasts to drive more traffic, generate leads, and attract enthusiastic customers. The conversation explores Tom's background, military experience, and the journey that led him to create Interview Valet.Key Points:Introduction of Tom Schwab: - Tom Schwab is introduced as an author, teacher, speaker, and CEO of Interview Valet. - The hosts express excitement about having Tom as a guest and highlight his role in their office with Interview Valet's door hangers.Benefits of Podcast Interviews: - Tom explains how being interviewed on targeted podcasts can significantly impact business growth by increasing traffic, generating leads, and attracting loyal customers. - The hosts share that Tom is a customer of BFE Marketing, adding an extra layer of enthusiasm for the conversation.Tom's Background and Naval Experience: - Tom shares his unconventional entry into the U.S. Naval Academy, despite having no depth perception. - He reflects on his five years as a nuclear power officer on the USS Abraham Lincoln and the valuable lessons he learned that apply to business.Observations from Navy Life: - Tom emphasizes the idea that what may seem ordinary to someone can be extraordinary to others, drawing parallels between Navy experiences and business perspectives. - The hosts discuss the remarkable capabilities of young people, drawing inspiration from their experiences running nuclear power plants at a young age.Transition to Entrepreneurship: - Tom narrates his transition from Navy life to corporate America and eventually to entrepreneurship. - He shares the pivotal moments that led to the creation and success of his first company, involving a shift to inbound marketing.The Birth of Interview Valet: - Inspired by podcast interviews, Tom develops the concept of using them as a marketing strategy. - Despite initial skepticism, Tom beta-tests the idea, leading to the creation of Interview Valet in 2016, now serving around 200 clients with a team of 35 members.Ultimate Hack for Business Growth: - Tom advocates for meaningful conversations as the ultimate hack for business growth. - He encourages business owners to share their expertise, success stories, and client testimonials, fostering connections that naturally lead to inquiries about their services.Quotable Moments:“What's ordinary to you is amazing to others.” - Tom Schwab"Have a conversation, a meaningful conversation, get out there, tell people what you do, how you can help them.” - Tom Schwab

Unlock the secrets of podcast guesting with Tom Schwab of Interview Valet, as he joins us to explore the profound impact this medium has on modern marketing. Prepare to be captivated by tales of innovation within the podcast industry and strategies for cutting through the digital cacophony. Tom shares his entrepreneurial insights and the art of connecting thought leaders with the perfect podcast platforms to amplify their voice and message. Our engaging discussion unravels the essence of storytelling, emphasizing its timeless role in forging genuine connections with audiences everywhere.Step into the world of crafting relationships that transcend business transactions, where the power of one-on-one conversations catalyzes success and growth. Discover why targeting the right kind of leads — ones that resonate deeply with your brand's narrative — is more fruitful than chasing sheer numbers. Tom and I dissect the role of strategic nurturing in forming bonds that lead to long-term partnerships, and how a well-prepared media appearance can serve as a gateway to transformative opportunities.Dive into the art of content repurposing, learning from giants like Joe Rogan and Gary Vaynerchuk, to extend the reach of your brand's story across multiple platforms. We'll also reveal astonishing conversion rates driven by podcast interviews, underscoring the efficacy of selective, high-quality marketing that values impact over volume. As we wrap up, Tom imparts a profound reminder: what may seem like everyday knowledge to you can be an extraordinary revelation to others, so share it and watch your influence grow.https://interviewvalet.com/amplified/We're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified!

Our podcast is designed to provide you with top business insights, fresh perspectives from world-class guests, and the tools you need to lead better than before. This week on Better Than Before, on the C-Suite Radio Network, Tony's special guest is Tom Schwab. Tom is a podcasting entrepreneur and founder of Interview Valet. Learn more about your ad choices. Visit megaphone.fm/adchoices

In today's digital age, businesses face the challenge of obscurity. Many CEOs and entrepreneurs have great products or services, but the key to success lies in connecting with their ideal customers. This is where podcast interview marketing comes into play. In this blog post, we delve into the power of podcast interview marketing and how it can amplify your business story.   In this episode, Tom Schwab, CEO of Interview Valet, emphasizes that the biggest challenge for CEOs is obscurity. Regardless of the current state of your product or service.   Conclusion: Podcast interview marketing has emerged as a powerful tool for CEOs and entrepreneurs to amplify their business stories. By connecting with your ideal customers through podcasts, you can break through obscurity, build meaningful relationships, and position yourself as an industry expert. Remember to focus on your niche, delegate tasks outside your expertise, and maintain a long-term perspective. Embrace the power of podcast interview marketing and unlock new opportunities for your business. Key Points: Background: Tom Schwab knows how to build an online business. While marketing at its heart is about starting conversations with an ideal customer, Schwab has utilized his expertise to aid thought leaders like coaches, authors, speakers, and emerging brands. Interview Valet: Tom Schwab founded Interview Valet to get thought leaders featured on leading podcasts that their ideal prospects are already listening to. He then assists them in converting listeners into customers. CEO Hack: Tom sees the role of a CEO as that of a "Chief Evangelist Officer". He believes everything should go through this filter. CEO Nugget: Tom advises not to take everything personally and always question if we're doing the right things. CEO Defined: For Schwab, being a CEO is all about leadership and maintaining a visionary role within the company. Previous Episode: entrepreneur-helps-thought-leaders-get-featured-connect-with-their-ideal-customers Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.  I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: http://cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!

Trying to find the right podcasts with your ideal audience is time-consuming and frustrating? In this episode of The business Ownership Podcast I interviewed Tom Schwab. Tom believes the best things in life come from conversations. It's these powerful, sometimes awkward conversations that propel us from where we are personally and professionally to where we dream of being.As an engineer, a Navy Veteran, and Nuclear Propulsion Plant Operator, Tom thinks differently. Tough Minded, Skeptical, sometimes even Cantankerous, but always technically competent, always thinking – “What if”, is how the head of the Nuclear Navy described it.As a small business owner and entrepreneur, he understands the unique challenges of business owners. This led him to be an early pioneer of using inbound marketing for eCommerce and targeted podcast interviews for marketing that connects.Tom is the author of Podcast Guest Profits: Grow Your Business with a Targeted Interview Strategy, called the bible of podcast guesting.You can get a•Free Assessment - Will Podcast Interview Marketing Work for Me?•Free copy of Podcast Guest Profits (physical in the US, digital overseas)•Discovery CallFreebies: https://interviewvalet.com/bop/Tom Schwab LinkedIn: https://www.linkedin.com/in/iamtomschwab/Interview Valet: https://interviewvalet.com/Book a call with Michelle: https://www.AwarenessStrategies.com/m30Join our Facebook group for business owners to get help or help other business owners! The Business Ownership Group - Secrets to Scaling: https://www.facebook.com/groups/businessownershipsecretstoscalingLooking to scale your business? Get free gifts here to help you on your way: https://www.awarenessstrategies.com/Digital Adoption Roadmap: https://www.awarenessstrategies.com/digital-adoption-roadmap/

Tom Schwab is an entrepreneur, speaker, and author. He is the Founder and Chief Evangelist Officer of InterviewValet.com. He is also the author of “Podcast Guest Profits: How to Grow Your Business with Targeted Podcast Interviews.” His passion is in building and operating the Targeted Interview System to provide a steady deluge of traffic, leads, and sales. He also believes that marketing starts with a conversation with an ideal customer.As always this show is brought to you by Tribe and Purpose.  You've put the work in but you're not sure how to reap the rewards. It's time to focus on the success you have planned for yourself and your team.Thank you to our sponsors Evergood Adventure Wines and Tribe and Purpose!!- Order your lemon wine at  https://www.evergoodadventurewines.com/buy-online/              DISCOUNT CODE “CAM-OTIS” for 20% off your order!!- Learn how The Green Beret Leadership Program can help your business:  https://findyourpurpose.coach/GBLP/ Tom SchwabLinkedIn: https://www.linkedin.com/in/thomasmschwab/Website: https://www.buzzsprout.com/506248/12645688

Tom Schwab believes the best things in life come from conversations. It's these powerful, sometimes awkward conversations that propel us from where we are personally and professionally to where we dream of being. As an engineer, a Navy Veteran, and Nuclear Propulsion Plant Operator, Tom thinks differently. Tough Minded, Skeptical, sometimes even Cantankerous, but always technically competent, always thinking – “What if”, is how the head of the Nuclear Navy described it. As a small business owner and entrepreneur, he understands the unique challenges of business owners. This led him to be an early pioneer of using inbound marketing for eCommerce and targeted podcast interviews for marketing that connects. Tom is the author of two books: Podcast Guest Profits: Grow Your Business with a Targeted Interview Strategy, called the bible of podcast guesting, and One Conversation Away: A Manifesto for a Rich Life and a Profitable Business. What business problem do you solve? In this episode, Chief Evangelist Officer at Interview Valet, Tom Schwab talks about solving the significant problem of obscurity in businesses. Small Business Answer Man Shownotes: In today's episode, Tom Schwab shares valuable insights into the dynamics of promotion and underscores its potential advantages for small business owners.  Tom emphasizes that the major challenge businesses face is obscurity, where potential customers are unaware of products or services that they might like to purchase. Tom Schwab suggests overcoming obscurity by tapping into existing audiences through podcast interview marketing, highlighting the importance of being known to potential customers. The conversation delves into the Six P Business Owner Formula, with a specific focus on the Promotion aspect and how Tom contributes to promoting businesses through podcast interview marketing. Tom predicts that small businesses may face challenges in the 2024 election due to attempts to outspend political campaigns in advertising, affecting ad costs and audience attention. The importance of strategic marketing for businesses in 2024 is discussed, emphasizing the role of podcast interview marketing in adapting to the evolving advertising landscape. Tom provides a practical example with a Call to Action, directing listeners to visit Interview Valet's welcome page at InterviewValet.com/Answerman, explaining the three calls to action. The conversation further explores the concept of making marketing more human by focusing on relationship sales and the significance of building trust through giving value before seeking commitment. Tom's final advice is centered on the idea that businesses are just one conversation away from success, emphasizing the importance of human connection and meaningful conversations. Tom Schwab's Best Small Business Tip: According to Tom, you are one conversation away, not one funnel away. Building authentic human connections with customers can deliver more value than depending on AI tools or not putting in enough effort.  Connect with Tom Schwab: Take the FREE Business Owners' Life Domain Assessment HERE Website: https://interviewvalet.com/ LinkedIn Twitter Tom's Twitter YouTube

"Marketing is starting a conversation with someone that could be a great client." - Tom Schwab, Chief Evangelist Officer at Interview Valet Tom Schwab is a trailblazer in the world of online marketing. With his extensive experience working with over 700 leading brands, Tom brings a wealth of knowledge and practical insight to the table. His role as a Chief Evangelist Officer at Interview Valet allows him to share his expertise and help businesses transform their product strategies. In this episode, Tom Schwab and Rebecca Kalogeris delve into the power of podcast interviews as a platform for marketing. Tom shares invaluable insights on how to identify the right conversations to engage with one's audience, the importance of bringing value during podcast interviews, and the strategies for maximizing the impact of the interview afterwards. Key Points: 1. The Power of Conversation: Tom emphasizes that marketing is about starting a conversation with potential clients and this can be achieved effectively through podcast interviews. 2. Lookalike Audiences: Tom talks about the concept of "lookalike audiences," where you can find groups of people who share traits or behaviors with your ideal customers. Knowing where to find these lookalike audiences can help you reach potential customers more effectively. 3. Importance of Understanding the Buying Process: Tom points out that more and more, things are being bought, not sold. He emphasizes the need to understand this shift and adapt marketing strategies accordingly. This means focusing on helping potential customers make their buying decision rather than trying to sell to them. Eager to learn more about marketing tactics and how they can elevate your product strategies? Enroll in our Market class today and learn from industry experts to become a Certified Product Marketer.

Here's what to expect on the podcast:What strategies or initiatives is Tom implementing to promote "One Conversation Away"?How is artificial intelligence (AI) currently influencing the podcasting industry?In what ways can digital marketing negatively impact a business?How does Interview Valet ensure that the podcast placements align with the goals and expertise of individuals?And much more! About Tom:Have you ever thought your digital marketing might actually be hurting your business? That you are not “breaking through the noise”, you are just adding to it? Perhaps you are not “one funnel away”. Maybe that funnel is stopping the big fish you want. Our guest today has a refreshingly new view. Tom Schwab asks you to consider that you are just One Conversation Away. That's his experience and that data working with over 1000 leading brands as the Chief Evangelist Officer at Interview Valet. If you want a rich life and a profitable business, Tom believes you are just One Conversation Away. Connect with Tom Schwab!Twitter: https://twitter.com/IAmTomSchwabFacebook: https://www.facebook.com/IAmTomSchwab/LinkedIn: https://www.linkedin.com/in/iamtomschwab/ Interview Valet:Website: https://interviewvalet.com/justwantedtoaskYouTube: https://www.youtube.com/channel/UCuSNLwNEIU787_7l34HaS8ATwitter: https://twitter.com/interviewvaletFacebook: https://www.facebook.com/InterviewValet/LinkedIn: https://www.linkedin.com/company/interview-valet/ Connect with  Anne Zuckerman!Websites: https://justwantedtoask.com/ | https://annezuckerman.com/Bezi Woman:  https://beziwoman.com/ | https://www.beziwoman.shop/two-step-order1591558404525Facebook: https://www.facebook.com/bezibradiscsInstagram: https://www.instagram.com/beziwoman/

How Do You Break Through The Noise Today? Digging Deeper Into Podcasting and Digital Marketing with Tom Schwab: Have you ever thought your digital marketing might actually be hurting your business? That you are not “breaking through the noise”, you are just adding to it? Perhaps you are not “one funnel away”. Maybe that funnel is stopping the big fish you want. Our guest today has a refreshingly new view.Quote: "Big fish don't swim through funnels and whales don't click" Tom Schwab asks you to consider that you are just One Conversation Away. That's his experience and that data working with over 700 leading brands as the Chief Evangelist Officer at Interview Valet. If you want a rich life and a profitable business, Tom believes you are just One Conversation Away.Today's Top 3 Takeaways: Strength in Podcasting and Digital Content.Sharing is Caring for Digital Marketing.We're blessed to be a blessing to others. Today's Guest & Resource Links: https://interviewvalet.com/https://www.linkedin.com/company/7797089/https://www.linkedin.com/in/iamtomschwab/https://twitter.com/interviewvalethttps://www.youtube.com/channel/UCuSNLwNEIU787_7l34HaS8AWatch us on YouTube: https://youtu.be/VRzVnWcgXeY?si=_AmTpvfrKzz8LbRR Timestamped Show Notes: 10:30 – So it's interesting, I mean, there's a lot of problems in the world today. But there is no better time to be alive, right?! Think about it, we can create in the way that's easiest for us. For me, it's the same way, over podcasts, I can talk. But you know, writing a blog, that's a homework assignment, but we can talk and then we can repurpose it either with technology or the people helping us and make blogs out of it, make videos out of it, etc. You know, I always say if I talk for 45 minutes, my team can find like two minutes of genius in there.21:15 - I have gone through a few microphones and always want to sound better. If you talk you want the good quality, right? In podcasting, we must take pride in our audio quality.29:45 - There's a great marketing phrase out there, you're just one funnel away. I also think it's the biggest lie out there, because what works for small transactions does not work for high ticket relationship sales? Everybody keeps saying, oh, you're just one funnel away. Tell me Scott, the best things in your life, right, does your wife come through a funnel? Ha!34:00 – Well, I had a client that came to me and I said, well, why do you want to do podcast interview marketing? I loved his answer. He was a high level consultant. He said, because he thinks most of digital marketing today is the equivalent of advertising above urinals.40:00 – Even if it's all automated and a funnel, it doesn't matter because you're wasting their time. It's like, why don't you get five leads and five customers? That's one of the things I love about podcasting. Somebody's listening to you. You're either their guy or you're not. If you are great, then they reach out to you and ask how can we work together. They self select, but if you're not a good fit for him, then fine, but let's figure that out early on. Because at the end of the day, we don't need more leads, we need more need more sales.52:00 – For example, we just mentioned...

These days there's so much pressure for your brand to be everywhere online. But what if digital marketing is actually harming your brand, rather than helping it? Joining us today to unpack this controversial topic is Tom Schwab, Chief Evangelist Officer and Founder of Interview Valet, a podcast interview marketing agency that helps thought leaders drive growth by leveraging select audiences on other platforms. Tom has a wealth of knowledge when it comes to sales and branding, having worked with over 700 leading brands to transform their content. We talk with Tom about the biggest misconceptions people have when it comes to marketing and sales, how to determine where you should be marketing online, and why you should be having quality conversations with your super-consumers. Our conversation also delves into the subject of podcasting, with Tom sharing his biggest tips, like how to go about choosing your guests, and what you can do to grow your audience by leveraging other people's platforms. If you're interested in taking your content to the next level and supercharging your marketing, then look no further than today's conversation with Tom Schwab!

Tom Schwab: Podcasting to Improve Speaking Skills Tom Schwab, a return guest, is the founder of Interview Valet, helping people get guest spots on podcasts. Do you ever think about being a guest on podcasts? It can be a great way to practice your public speaking. In fact, I wrote on the subject. Why not do a podcast episode about it? And if there's going to be a podcast episode, Tom is the ideal guest to have. Want to learn more about Interview Valet and get free resources? interviewvalet.com/geek is the place to go! __ TEACH THE GEEK (teachthegeek.com) Subscribe and rate on Apple Podcasts, Spotify, Stitcher, and YouTube Follow @teachthegeek (Twitter) and @_teachthegeek_ (IG) Get Public Speaking Tips for STEM Professionals at http://teachthegeek.com/tips.