Podcasts about video husky

Video Husky started with a challenge. Justin Tan challenged himself to get 10 customers in 90 days for his new venture. The company grew to over $1 million in annual sales by providing flat fee remote video editing services. In this interview, we explored how he found his initial customers, how he pivoted to more profitable customers, and the inner-workings or running a subscription-based service business. Justin Tan, the founder of Video Husky, has navigated the intricacies of growing a video production company from a simple 90-day challenge to over a million in revenue. Outside of his entrepreneurial ventures, Justin enjoys competitive gaming, having reached the top 20 percent of players worldwide in Age of Empires. Sponsored by Gusto – The easy payroll and benefits software the Mixergy interviewees love. More interviews -> https://mixergy.com/moreint Rate this interview -> https://mixergy.com/rateint

Justin Tan is the founder of Video Husky, a remote video editing service that I have been using for years to help scale my content production. We discuss the ins and outs of video editing and scaling this type of business in an evergrowing AI-based world. If you'd like to see how Video Husky can help make you unlimited videos per month for your business, click here.. Use the code HUSKYPROMO10 --- Send in a voice message: https://podcasters.spotify.com/pod/show/wtfgymtalk/message

While we talk a lot about agencies here on the show, founders of productized service businesses share a lot of the same challenges that agency owners do. One of the largest challenges is knowing when your role as owner/founder is not the same as when you started the company and what you can do to change it and bring more value to your agency. This week, episode 193 of The Digital Agency Growth Podcast is about scaling and removing yourself from a productized service business!FREE Webinar From Our SponsorAre you leaving money on the table with your proposals? Smart Pricing Table is hosting a free webinar: "5 Secrets to Profitable Agency Proposals".Register today and learn how to:Increase your budgets with powerful upsellsMitigate scope creep and surprisesBuild proposals lightning fast ⚡Click here to register.In this episode of The Digital Agency Growth Podcast, Justin Tan shares the importance of understanding your leadership style versus your type of business and actionable steps you can take right now to add value to your company. Justin Tan is the founder of Video Husky, a video editing platform and productized service. After building Video Husky to a seven-figure business, Justin hired a General Manager and stepped away from the business. He now offers consulting services and guides agency owners looking to grow their businesses.In this episode, Dan and Justin discuss the following:The difference in mind between an agency and a productized service, and how it is different for every person.Lessons Justin learned about knowing what your clients want and expect from you.The complexity of maintaining a productized structure. Justin's experience hiring a general manager and what you can expect when looking to hire one for your agency.Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!Learn more about The Digitial Agency Growth Podcast at https://www.salesschema.com/podcast/ and Smart Pricing Table at https://www.smartpricingtable.com/dagCONNECT WITH JUSTIN TAN:TwitterWebsiteCONNECT WITH DAN ENGLANDER:LinkedInSales Schema

About being the face of Video Husky, working with Influencers, and being a Travel Vlogger with Jon Santiago (Ep. 68) ------ ✔️ CONNECT WITH JON SANTIAGO

This week's guest began his side hustle with the goal of getting just 10 clients in 90 days. Four years later, he's now the proud owner of a 7-figure business! Justin Tan is a Side Hustle Show listener who was inspired by Russ Perry's story in Episode 248 of how he began Design Pickle. In 2014, Russ was running a creative agency when he started to hate everything about it. Not wanting to feel like a prisoner of his own creation, he sought out a new business model, one that offered reliable, affordable, and scalable creative work at a flat rate. Justin took inspiration from that model and applied it to video editing. And so, Video Husky was born. Justin's story is one of many examples of what can happen when you combine a demonstrable business model with a novel idea and an untapped market. Tune in to The Side Hustle Show interview to hear how: Justin found his first clients he scaled into a full-time business he made the ultimate decision to step away Full show notes

‘Rip, pivot and jam' is a recurring theme on this show. It's a way of overcoming the pressure of needing ‘the best business idea ever' by taking a model that's working elsewhere and applying it in another field. And that's exactly what today's guest Justin Tan did when he founded his productised video editing service Video Husky. Through his previous freelance career in Facebook advertizing, Justin had seen the growing importance of video creation as a marketing tool. And Russ Perry's unlimited graphic design offerings at ‘Design Pickle' inspired him to try that approach for clients who need regular video editing. Justin talks to Dan about the challenges and rewards of building, and recently ‘retiring' from Video Husky over a four year period: “The key thing is being able to accept when your assumptions are wrong, ideally quickly, and moving on from them versus - I would hold on to certain key assumptions for the longest time, even though they weren't true. And so what I found was really helpful was getting in front of a lot of customers”.

"A 20 something will not have the same issues of a 40 something. And they maybe didn't find someone on YouTube who could relate to their demands or their issues and problems, you know? And now I got those women saying, ‘Oh my gosh, I'm so glad I found you on YouTube. Finally, someone who speaks the same language as me in terms of fashion.' So to me 40, 50 - it's just a number!" - Frederique Bros   When it comes to fashion, do you struggle to create your own unique style? Then, perhaps you should check out the YouTube Channel of this week's guest on The Videocraft Show Presented by Video Husky.   Frédérique Bros is a French YouTuber based in Australia, who's made a name for herself creating content for women about style and fashion. Through her videos, she aims to inspire others how to find their own sense of style that's classy and chic without breaking the bank.   Frédérique started her YouTube channel in 2020 when, like the rest of the world, COVID forced her to reset. Nearly two years later, at the time of this interview, she's built a loyal following of close to 160,000 subscribers and more than 12-million YouTube views.   In this episode of The Videocraft Show Presented By Video Husky, Jon Santiago speaks to Frédérique about starting a YouTube channel in a time of great uncertainty plus: The importance of embracing being bad when you first start creating. How Frederique has learned how to deal with negative feedback and criticism. Why age shouldn't matter when you deciding to start a YouTube channel. And so much more…   If you're a content creator, we know how time-consuming and tedious it is to edit your own videos. That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days. Guaranteed.  Intrigued? Visit https://www.videohusky.com/pricing/.   Relevant Links Frédérique on YouTube Frédérique's Website Frédérique on Instagram Frédérique on TikTok   Chapters (00:00) Intro (02:51) Start of conversation with Frédérique (04:01) Origins of her creativity (10:34) Living in Paris (12:31) Impact of visiting countries on her creativity (15:41) Helping people find their own fashion style (22:15) Finding a niche audience in YouTube (26:59) Understanding the different social media platforms (34:05) Dealing with negative feedback and criticism (41:57) Difference of YouTube to the other social media platforms (46:49) What prevented her to start a YouTube Channel before (49:24) Importance of embracing being bad when you first start creating videos (53:36) Starting a YouTube Channel at the age of 40 (57:44) Understanding that not everybody will like your content (1:04:27) Where to follow Frédérique   Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template   Production Credits Producer/Editor: Gio Fernandez Graphics: Paolo Lopez

Stop selling and start educating. That is the approach to video taken by this week's guest on The Videocraft Show Presented By Video Husky.   Caton Del Rosario is the co-founder and director of marketing at American Mortgage Network, a 100% employee-owned lending company. They offer a full suite of mortgage products for clients, including conventional, adjustable, government and jumbo loans.   Purchasing a home, especially for most first-time buyers, can be scary and overwhelming. That's why Caton has made it his mission to simplify the process in terms that people can understand.   And these days, he's doing that primarily through video. He started with long-form content on YouTube a few years ago. But it's his short, digestible videos on TikTok, Instagram Reels, and YouTube Shorts that are helping him reach brand new audiences.   In this episode, Jon Santiago chats with Caton about his strategy with video as well as as: The surprising origins of his own creativity. The simple, yet effective practice that prevents Caton from never running out of ideas for new content. The percentage of revenue he's generating for his mortgage company through his videos. How to prevent creative burnout. And so much more..   If you're a content creator, we know how time-consuming and tedious it is to edit your own videos. That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days. Guaranteed.  Intrigued? Visit https://www.videohusky.com/pricing/.   RELEVANT LINKS Caton on YouTube Caton on TikTok Caton on Instagram Caton on Facebook Caton's Interview with SD Voyager American Mortgage Network website Wong Fu Productions YouTube Channel    Chapters (00:00) Intro (02:37) Start of conversation with Caton (03:36) Buying his first house (07:15) Growing up in a Filipino household (11:10) Inspiration from Asian-American YouTubers (15:45) Inspiration from Filipino artists (18:02) Experience of growing up surrounded by legendary Filipino artists and mindset as a content creator (25:13) Journey as a mortgage consultant (28:59) Vision after graduating college (31:49) Being a young individual in the mortgage industry (34:41) Journey as a Content Creator (38:13) Evolution of his content creation process (39:07) Writing scripts for short-form content (41:39) Coming up with short-form content ideas (49:17) Working with Video Husky (52:39) Sustainability in content creation (57:27) Percentage of revenue generated for his mortgage company through his videos (01:00:49) Preventing creative burnout (01:03:13) Future plans in content creation (01:06:21) The positive and negative sides of being famous (01:07:56) Where to follow Caton   Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template   Production Credits Producer/Editor: Gio Fernandez Graphics: Paolo Lopez  

Short-form video is all the rage these days. But most small businesses don't know how to leverage it.   Enter Ray of Ray Motion Films.   Ray Motion Films is a full-service digital marketing company based in New Jersey. And Ray has carved out a niche for himself in his local area, working mostly with companies providing financial services. He's accomplished this by focusing on helping small business owners create “beautiful, unique, and thought-provoking projects”.   One of Ray's greatest success stories to date has been his work with Badran Tax and Accounting, an accounting firm out of New Brunswick, New Jersey. With Ray's guidance, Badran has managed to grow an audience of close to 100,000 followers on TikTok.   In this episode of The Videocraft Show Presented By Video Husky, Jon Santiago chats with Rehan about a variety of subjects including: The origins of his interest in entrepreneurship. How he thinks about pricing his services. His entire content-creation process for making short-form content with Badran Tax & Accounting. Rehan's mindset in content creation. And much more…   If you're a content creator, we know how time-consuming and tedious it is to edit your own videos. That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days. Guaranteed. Intrigued? Visit https://www.videohusky.com/pricing/.   Relevant Links Ray Motion Films on Instagram Ray Motion Films Website Ray Motion Films on YouTube Badran Tax and Accounting on TikTok Jesse Wellens YouTube channel Smosh YouTube channel Casey Neistat YouTube channel Chris Do - The Futur YouTube channel   Chapters (00:00) Intro (02:43) Start of conversation with Ray (04:24) Constant innovation in content creation (07:22) Adjusting routines to become better (08:00) Mentality as a content creator (09:37) The origins of Ray's interest in entrepreneurship (11:26) Ray's inspiration in creating videos (15:53) Ray's career journey (19:15) Working in the Real Estate industry as a content creator (22:35) Finding a niche in TikTok (23:55) Looking for the ideal clients (27:12) Using TikTok to open new business opportunities and get more clients. (27:56) Targeting a specific audience and creating tailor fit content (28:41) Knowing when to outsource people (30:37) Targeting clients in the Real Estate and Financial industry (34:26) Pricing your services (38:31) How to justify your pricing to clients (40:53) Leveraging TikTok to drive audience to all your other online platforms (42:40) Content creation process and working with Video Husky (52:04) Collaborating with clients (55:32) Filming short form content (57:53) Scripting short form videos (1:01:18) Ray's next step for his business (1:06:56) Creative industry in the next 10 years (1:10:48) Where to follow Ray   Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template   Production Credits Producer: Nikki Vicente Editor: Ingrid Sarayba Graphics: Paolo Lopez

Giving you back your time while taking the frustration out of automation. That is the mission behind Automate Your Life, a YouTube channel that on the surface teaches viewers how to leverage the latest innovations in smart home technology. This week on The Videocraft Show Presented By Video Husky, we have the pleasure of welcoming Brian Read, the founder of Automate Your Life, onto the podcast! Brian started the channel with a simple video tutorial for his family's Google Home in 2017. Since then, Automate Your Life has grown to reach a subscriber-base of more than 100,000 people. It's even spawned a second channel that provides 5-minute tutorials on setting up smart home devices. In this episode, Jon Santiago chats with Brian about the inner-workings of his career as a creator, including: Why leaving his day job to become a creator full-time was a calculated risk. The factors creators should evaluate before taking on brand deals. The importance of having a deeper purpose behind your career as a content creator. Finding a niche and finding your "why". And much more!   If you're a content creator, we know how time-consuming and tedious it is to edit your own videos. That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days. Guaranteed.  Intrigued? Visit https://www.videohusky.com/pricing/.   RELEVANT LINKS Brian Read on YouTube (Automate Your Life)  Brian Read on YouTube (Smart Home Setup In 5 Minutes)  Automate Your Life website Brian Read on Twitter Brian Read on Linkedin How to Setup The Google Home Mini Craig's Tech Talk Podcast Geocities Wikipedia page Angelfire Wikipedia page Chris Jericho's WWE Debut   Chapters (00:00) Intro (03:21) Start of conversation with Brian (08:00) Brian getting his first computer (10:00) Early days in website development (15:20) Creative programs in the early 2000's (17:27) Brian's engineering career (21:17) Realizing the value of time (25:05) Having a deeper purpose as a content creator (28:55) How Brian's YouTube career started (34:40) Building an online presence in YouTube (37:23) Content building strategy (40:59) Leaving your day job (47:11) Brian's current business status (51:33) Factors to evaluate before taking on brand deals (56:35) Mindset around money (1:00:21) Finding a niche (1:05:58) Where to follow Brian Read   Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template   Production Credits Producer: Nikki Vicente Editor: Ingrid Sarayba Graphics: Paolo Lopez  

“One thing that keeps me going is a lot of the comments and interactions that I get on social media, and through YouTube, where people are telling me like, ‘Oh, I love your channel, I've been making a few recipes a week, these are our new favorite things that we're cooking, we're eating in more, we're not taking out so much.' And that makes me think that I'm leaving, like a positive impact in this world.” – Angelo Todaro   By day, Angelo Todaro is a New Jersey-based health coach. From NFL players to suburban moms, he's trained a wide variety of clientele in his decade as an elite trainer and consultant.   But on the side, Angelo is a burgeoning chef with a YouTube channel that has grown to over 30,000 subscribers. Since 2017, Angelo has been entertaining and educating the masses with his in-depth cooking tutorials of healthy and delicious dishes.   In this conversation on The Videocraft Show Presented by Video Husky, Jon Santiago goes into the weeds with Chef Ange about building a flourishing cooking channel on YouTube. They discuss: The lessons he's learned from professional athletes in the NFL, MLB, and UFC that he applies to his journey as a content creator. The technical nitty-gritty of creating content for his YouTube channel, including his advice for shooting videos with a multi-cam setup The importance of finding mentors along the way as a creator (plus how to connect with them). Optimizing his YouTube thumbnails and titles. And so much more...   If you're a content creator, we know how time-consuming and tedious it is to edit your own videos. That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days. Guaranteed. Intrigued? Visit https://www.videohusky.com/pricing/.   Relevant Links Chef Ange on YouTube Chef Ange on Instagram Oven Roasted Crispy Chicken Thighs (Chef Ange's first Youtube video) Mr. Make It Happen on YouTube How to Photograph Food: Compose, Shoot, and Edit Appetizing Images by Beata Lubas (Not sponsored)   Chapters (00:00) Intro (02:46) Start of conversation with Chef Ange (03:35) The start of Chef Ange's fitness career (04:13) How his interest in cooking started (05:22) His first YouTube video getting 3 million views (07:13) How he learned to cook (11:03) His views on self-development (15:22) What he learned from his mother about the basics of cooking (19:23) What he learned from professional and collegiate athletes (22:07) What keeps him motivated (26:56) The importance of being consistent on YouTube (29:42) The process of improving his videos (33:17) The metrics that he pays attention to (34:34) Optimizing his YouTube thumbnails and titles (39:32) His strategy for improving his click-through rate (40:52) His content creation process (49:35) Knowing when he needed to outsource (54:06) Anyone can be a creator now (55:49) Best practices for shooting with multiple cameras (59:14) The cameras and lights that Chef Ange uses (01:01:58) His inspiration as a content creator (01:06:49) Tips for reaching out to potential content creator mentors (01:12:33) The first step to achieving your goal is just to START (01:16:01) Where to follow Chef Ange   Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template   Production Credits Producer: Nikki Vicente Editor: Ingrid Sarayba Graphics: Paolo Lopez

Travel, lifestyle, filmmaking, and so much more. That in a nutshell summarizes the content of Toronto-based creator, Lizzie Peirce.   Across YouTube, Instagram, and a variety of other platforms, Lizzie has amassed an audience of more than 300,000 followers. Through her content, she aims to inspire hopeful creators to take the leap into the world of creativity while providing them actionable advice for how to do so.   As a creator, Lizzie has been able to partner with well-known brands, including Adobe, Storyblocks, and Intel. She's also leveraged her work to co-create Know Hau Media, a production business with her husband and fellow YouTuber, Chris Hau.   In this episode of The Videocraft Show Presented By Video Husky, we travel across the map with Lizzie and discuss: The surprising similarities between running a business as a creator and the preparation that goes into planning a wedding. Co-owning a media company with your significant other. What keeps her motivated when challenges arise for her as a creator. Dealing with uncertainty and anxiety. Her advice for people who want to start a YouTube channel.   And a variety of other subjects…   If you're a content creator, we know how time-consuming and tedious it is to edit your own videos. That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days. Guaranteed.  Intrigued? Visit https://www.videohusky.com/pricing/.   Relevant Links Lizzie Peirce on YouTube Lizzie Peirce on Instagram Lizzie Peirce's website Lizzie Peirce on Twitter Chris Hau on YouTube   Chapters (00:00) Intro (03:13) Start of conversation with Lizzie (04:06) Getting married in 2021 (11:13) Planning a wedding while running a business (17:27) What keeps her going and motivated (21:49) Being your own boss: reality vs. expectations (26:43) How she deals with challenges and changes (28:54) Her opinion on metrics and stats (30:32) Dealing with uncertainty and anxiety (35:55) Her advice for people who want to start a YouTube channel (37:13) Growing her team and outsourcing (40:23) Working with her spouse and setting boundaries (50:06) Managing finances (53:43) Connecting with fellow creators (57:07) Where to follow Lizzie   Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template   Production Credits Producer: Nikki Vicente Editor: Ingrid Sarayba Graphics: Paolo Lopez

“There is this kind of tension between what you are on the inside and what you are on the outside professionally, and whether you have to make a choice between two different things or (if) you can blend it together. And I think that leads to a lot of satisfaction when people get it right. And I think it leads to a sort of lifelong (feeling of) ‘I wish I had done this' or ‘I wish I could go back and do that' if you ignore the other part of yourself.” — David Hindin   By trade, David Hindin is a surgeon based in the San Francisco Bay Area. He's currently a fellow in the Surgical Critical Care program at Stanford University's School of Medicine.   He graduated with a medical degree from the Perelman School of Medicine at the University of Pennsylvania in 2011. He later went on to serve the bulk of his medical career so far at Temple University, where he completed his residency in the hospital's general surgery unit in seven years.   But on the side, David also makes time to explore his creativity. And one of his most successful creative endeavors has been his YouTube channel, where he shares content around his experiences in medicine. To date, David's channel has amassed more than 30,000 subscribers. In this conversation on The Videocraft Show Presented By Video Husky, David joins host Jon Santiago to discuss a host of topics including: Why it's valuable to have both creative and rational pursuits. The importance of writing in his video creation process. How he's learned how to concede creative control to his video editor. Deciding to narrow down his niche on YouTube.   And much more...   If you're a content creator, we know how time-consuming and tedious it is to edit your own videos. That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days. Guaranteed.  Intrigued? Visit https://www.videohusky.com/pricing/.   Relevant Links David Hindin on YouTube David Hindin on Instagram Stanford Biodesign Fellowship Atul Gawande - Being Mortal When Breath Becomes Air - Paul Kalinithi Casey Neistat on YouTube How Einstein's brain was literally stolen and sliced up (and what science learned) Getting Things Done By David Allen David Allen - The Art of Getting Things Done (GTD) (#384) - The Tim Ferriss Show Building a Second Brain With Tiago Forte   Chapters (00:00) Intro (03:17) Start of conversation with David (04:23) Stanford (06:01) Critical care fellowship (08:50) How David got into medicine (10:33) Combining creativity and logic (11:46) His role models growing up (12:45) Double majoring in Biology and English (15:27) Going to med school (18:19) How med school influenced his creative journey for YouTube (20:04) The identity of being a doctor (23:27) Shining light on the “humanity” of being a doctor (27:58) What inspired David to start making YouTube videos (33:18) When he decided to narrow down his niche on YouTube (34:50) Imposter syndrome as a doctor and as a content creator (37:51) His target audience (39:54) How he does research for his YouTube videos (41:30) His process for writing, scripting, and filming his YouTube videos (47:51) Getting Things Done by David Allen (50:40) His process for editing his YouTube videos (53:12) Letting go of creative control to a video editor (59:05) David's future plans for his YouTube channel (01:04:16) Where to follow David   Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template   Production Credits Producer: Nikki Vicente Editor: Ingrid Sarayba Graphics: Paolo Lopez

“Even if they have an interview with Google, Facebook, Apple, Netflix, or even Tesla or PayPal, they will always have Amazon in the mix.” — Holly Lee   Holly Lee is a recruiting leader turned career coach with 20 years of industry experience. From Facebook and Google to Amazon and Microsoft, Holly has worked for some of the biggest and most innovative companies in the world today.    She spent a large chunk of her career at Amazon where she helped recruit for the Kindle and Alexa teams. Holly also developed and later served as a trainer for Making Great Hiring Decisions, the e-commerce giant's behavioral interview training process.   In 2019, she decided to leave corporate behind and forge her own path as a career coach. And since then, she's been able to help thousands of senior to executive-level professionals land the tech jobs of their dreams. Through YouTube, Holly's been able to build a loyal audience of job seekers who've landed opportunities in software, hardware, operations, and data science.   In this episode of The Videocraft Show Presented By Video Husky, Holly joins Jon Santiago to discuss: How she built her career in recruiting. How her work in recruiting translates over to being a content creator. The business model she's developed around her YouTube channel. Helping people land lobs at Amazon. Her process for pricing her products and services.   And much more…   If you're a content creator, we know how time-consuming and tedious it is to edit your own videos. That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days. Guaranteed.  Intrigued? Visit https://www.videohusky.com/pricing/.   Relevant Links Holly Lee on YouTube Holly Lee's Website Cass Thomspon on The Videocraft Show Amazon Interview Tips (former Amazon Recruiting Leader + interview trainer for Amazon): 3 TIPS! itsJudysLife on YouTube   Chapters (00:00) Intro (03:25) Start of conversation with Holly Lee (05:09) Moving to the US as a child (07:22) Getting her first big break at Microsoft (10:14) Getting a job at Google (11:09) The power of networking (14:24) Be a great communicator through listening well (16:38) Getting anxiety before livestreaming (20:00) How Holly became a recruiter (24:41) What she learned from each big tech company she worked for (28:37) How she found her niche on YouTube (31:27) What inspired her to start her YouTube channel (33:50) Being able to meet people you admire on YouTube (35:39) How she stopped caring what other people think of her (36:55) How she started strategizing for her YouTube channel (40:31) Helping people land a job with Amazon (42:20) Common questions that her clients ask her (46:25) Knowing where her online audience is (49:03) Building her coaching business using YouTube (50:53) How she created her courses (53:30) How and why people flock to her YouTube channel (56:30) When people recognize her in Seattle (01:00:23) How she practices digital privacy for her family (01:02:48) Her process for pricing her products and services (01:06:27) The diversity of her clientele (01:08:03) Challenges to overcome for her YouTube channel and business (01:10:35) Where to follow Holly Lee   Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template   Production Credits Producer: Nikki Vicente Editor: Ingrid Sarayba Graphics: Paolo Lopez

“I feel like, for a long time, we were like we want to have this many downloads, blah-blah-blah, and we pulled the number literally out our butts. And now we're just much more focused on the people that actually really love our show. How can we serve them in a deeper way? How can we connect with them in a deeper way? And then your mission becomes more clear.”  — Krista Williams   This week, we have the second part of a special two-part podcast. We welcome Krista Williams, the co-founder and co-host of Almost 30, a top 50 podcast, global brand, and community. If you missed part one with Krista's co-host, Lindsey Simcik, definitely check that out, too. We've included a link to that episode in the show notes!   After building a career in digital marketing, sales, and strategy at Fortune 100 companies, Krista scaled Almost 30 from the ground up to where it is today. Since its founding in 2016, her podcast has been listened to and downloaded more than 30 million times while earning recognition from outlets such as iHeartRadio, Entrepreneur, GirlBoss, Buzzfeed, and more.   Aside from Almost 30, Krista is the creator of It's Krista, her personal blog where she offers her honest takes on health, wellness, spirituality, and style. She's also become a leading speaker at a variety of events, including POPSUGAR Play/Ground, Create & Cultivate, and Podcast Movement.   In this episode of The Videocraft Show Presented by Video Husky, Jon continues with Krista where his conversation with Lindsey left off. Jon talks with Krista about a host of topics including: The importance of learning to create for the sake of creation rather than external validation. The value of building an events-based arm to your creator business. How Almost 30 thinks about hiring and scaling a team for their creator business.  The positive side and negative side of social media. Canceling cancel culture.   And much more...   If you're a content creator, we know how time-consuming and tedious it is to edit your own videos. That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days. Guaranteed.  Intrigued? Visit https://www.videohusky.com/pricing/.   Relevant Links Almost 30  Almost 30 Instagram Krista Williams Instagram Krista Williams website Almost 30 YouTube Tayo Aina on YouTube Strength to Love by Dr. Martin Luther King Jr. 1,000 True Fans by Kevin Kelly Lindsey Simcik on The Videocraft Show Greenlights by Matthew McConaughey   Chapters (00:00) Intro (02:48) Start of conversation with Krista (03:54) How Almost 30 attracts listeners of all kinds (07:10) The importance of listening (09:46) How Krista learned to stop comparing herself to others (13:08) Success does not come from validation from others (17:08) When happiness feels unattainable (19:20) Focusing on things you can control (22:32) Being ahead of your time (26:15) The positive and negatives sides of social media (31:35) Social media is a highlight reel (33:51) Processing things on your own first before sharing them on social media (35:04) Canceling cancel culture (37:10) The dark and light sides of humanity (40:12) How traveling taught Krista to be resourceful (42:56) The Almost 30 Tour (46:07) Thinking of income-generating opportunities (47:45) 1000 True Fans by Kevin Kelly (51:40) Remembering to pause and to live life (53:21) Building a membership community for Almost 30 (58:17) Scaling the Almost 30 team   Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template   Production Credits Producer: Nikki Vicente Editor: Ingrid Sarayba Graphics: Paolo Lopez

“It's not always easy to take, especially if it's more negative-skewed or critical-skewed. But you know when something's true if you are super in tune with who you are.” — Lindsey Simcik, Almost 30   This week we have part 1 of a two-part episode of The Videocraft Show Presented By Video Husky. Our guest is Lindsey Simcik, co-founder and co-host of Almost 30, a top 50 podcast with more than 30 million downloads since its inception in 2016.    Almost 30 is a must-listen for anyone looking to hear heart-centered conversations about mental health, modern spirituality, entrepreneurship, and more. Almost 30 has also developed into a diverse brand and business, connecting its thriving community through events, digital courses, and a variety of other programs.   Before Almost 30, Lindsey began her career as an actress and singer on the east coast. And, while building the podcast on the side, she also worked as a fit model and senior instructor at SoulCycle.  In this episode, host Jon Santiago chats with Lindsey about the inner workings of Almost 30. Among the topics they discuss are: How she's learned to process and take feedback about her work from the show's audience. Why they invest time into building and connecting with their community. Why they've decided to lean more into creating video content lately and what their production process looks like. The importance of leaning into your imperfection as a content creator. Going on tour for the first time.   And much more...   If you're a content creator, we know how time-consuming and tedious it is to edit your own videos. That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days. Guaranteed.  Intrigued? Visit https://www.videohusky.com/pricing/.   Relevant Links Almost 30 Website Almost 30 on YouTube Almost 30 on Instagram Lindsey Simcik on Instagram   Chapters (00:00) Intro (02:47) Start of conversation with Lindsey Simcik (03:30) Reaching out to both men and women through the Almost 30 podcast (05:29) Embracing self-development (08:48) Going on tour for the first time as a podcast (12:34) The importance of building and connecting with your community (18:21) How they differentiate constructive criticism and negative feedback (26:22) Being an extroverted introvert and deciding what to share online (30:15) Having responsibility as creators and as viewers (33:00) Lindsey and Krista's creative process for Almost 30 (37:03) Where Lindsey's curiosity comes from (40:35) Why Lindsey and Krista started doing more video podcasts (42:56) Difference between comments for men on video vs. women on video (45:52) The team behind the Almost 30 podcast (48:10) The biggest lessons that Lindsey learned over the past year (52:13) Keeping up with social media platforms (54:53) Lindsey's vision for the future of Almost 30   Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template   Production Credits Producer: Nikki Vicente Editor: Ingrid Sarayba Graphics: Paolo Lopez

Another season of The Videocraft Show Presented by Video Husky is a wrap! And that means it's time to look back at the season that was. From a fashion historian to a family who started a channel as a bonding activity at the start of the pandemic, we talked to video creators from a variety of backgrounds.   In line with previous seasons, Jon Santiago and producer Nikki Vicente reflect on what they enjoyed and learned from each guest.   Relevant Links Abby Howe Full Episode James and Kiimmy Full Episode The Fairy Voice Mother Full Episode Bernadette Banner Full Episode Melissa Bartow Full Episode The Klem Family Full Episode Amelia and JP Full Episode Jessica Stansberry Full Episode Laleh Jennings Full Episode Heather Torres Full Episode   If you're a content creator, we know how time-consuming and tedious it is to edit your own videos. That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days. Guaranteed.  Intrigued? Visit https://www.videohusky.com/pricing/.   Chapters (00:00) Intro (00:50) Abbey Howe (04:27) James and Kiimmy (10:24) Lolli Wren, The Fairy Voice Mother (13:55) Bernadette Banner (21:03) Melissa Bartow (26:27) The Klem Family (32:35) Amelia and JP (38:09) Jessica Stansberry (42:18) Laleh Jennings (47:56) Heather Torres (54:04) Recap   Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template   Production Credits Producer: Nikki Vicente Editor: Ingrid Sarayba Graphics: Paolo Lopez

“We want to help people, on all levels, understand how to get their message out, build a personal brand online using these free platforms. How do you make that into a legitimate business? We want to help creators figure all those pieces out.” — Heather Torres   With close to 2 million subscribers across two YouTube channels, Think Media is one of the internet's top authorities on the art and business of video creation.    And in this week's episode of The Videocraft Show Presented By Video Husky, we have the pleasure of speaking to one of the chief masterminds behind their entire operation.   Heather Torres is chief operating officer of Think Media. She's involved in business development as well as content creation for the company's YouTube channel and podcast.    By delivering high-value insights through their content, courses, community, and coaching services, Heather and her team have built Think Media into a 7-figure media company (that's still growing!).   In this episode, Jon Santiago speaks to Heather about her early beginnings with the company, including how she met Think Media founder Sean Cannell. They also talk about: How she manages to juggle her responsibilities as a mom, wife, creator, and entrepreneur. The systems and workflows that Think Media has in place to create content and grow their business. Deciding what to share and what not to share online. How to determine who to follow and whose advice you should listen to. Advice she has for creators who feel like they've reached a plateau in the growth of their channels.   And much more...   If you're a content creator, we know how time-consuming and tedious it is to edit your own videos. That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days. Guaranteed.  Intrigued? Visit https://www.videohusky.com/pricing/.   Relevant Links Think Media's Website Think Media on YouTube Think Media Podcast Heather on Instagram Heather's YouTube Channel Monday.com How I went From 0 to 100,000 Subscribers (with Justin Khoe)   Chapters (00:00) Intro (02:08) Start of conversation with Heather Torres (02:40) How Heather Torres and Sean Cannell met and started working with Think Media (07:13) How she's able to manage her time between Think Media and homeschooling her kids (11:29) Mentors and influencers who helped her (13:22) How to determine who to follow and whose advice you should listen to (18:42) Being a female entrepreneur in a male-dominated space (22:07) How Heather deals with negative comments as a YouTuber (24:47) Deciding what to share and what not to share online (30:14) How Think Media is scaling up and streamlining collaboration (35:11) Adjusting workflows along the way to be more efficient (37:35) Current obstacles in the way of Think Media's growth (39:23) The content creation process of Think Media (podcast and channel) (45:52) Focus on one main platform and have a secondary platform (47:46) Repurposing content through making short-form videos (50:16) What to do when your YouTube channel stops growing (55:41) New levels, new devils!   Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template   Production Credits Producer: Nikki Vicente Editor: Ingrid Sarayba Graphics: Paolo Lopez

Thinking about becoming a content creator, but don't know what to create? If you've got kids, maybe you should try turning to TikTok as a parent for inspiration.   That's what one Maryland-based mom decided to do in 2020. And as a result of sharing the funny things her kids say on TikTok, she's attracted more than a million followers.   Laleh Jennings is a video creator who can be found through her handle @inamotherworld. On a near-daily basis, Laleh creates and posts content that offers a lighthearted peek into her life as a millennial mom of four.    In this episode of The Videocraft Show Presented By Video Husky, Laleh talks with Jon Santiago about how her life has changed since blowing up on TikTok. They also discuss: The importance of giving kids their space when it comes to creating content seen by millions of people. How she's learned to be more confident as a content creator. How she repurposes moments in her day-to-day life as a mom by recreating them into videos for TikTok. Being intentional with making sponsored content.   And much more...   If you're a content creator, we know how time-consuming and tedious it is to edit your own videos. That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days. Guaranteed.  Intrigued? Visit https://www.videohusky.com/pricing/.   Relevant Links Laleh on TikTok Laleh on Instagram   Chapters (00:00) Intro (02:57) Start of conversation with Laleh (05:06) Laleh Jennings' creative background (06:29) Balancing two different "identities" (08:33) When she tells people that she's on TikTok (12:17) The income-generating side of content creation (14:58) Is content creation an openly accepted hobby/job? (18:26) Don't change yourself for other people (24:56) Having four creative siblings (27:14) Her parents' reaction to her being on TikTok (29:38) Why she never really tried to attain a certain number of followers (30:57) Being intentional with making sponsored content (34:37) The struggle of keeping up with messages and potential opportunities (39:13) How she started creating content (45:55) Her kids' reaction to her TikTok content (49:30) Her process for scriptwriting (51:29) How Laleh acts with her eyes (54:13) Her reaction to her videos going viral (56:37) How she plans her content and posts consistently (58:35) Reenacting funny conversations with her kids (01:00:37) Practicing digital privacy when filming TikToks with kids (01:08:27) Laleh's goals as a content creator (01:10:09) Where to follow Laleh Jennings   Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template   Production Credits Producer: Nikki Vicente Editor: Ingrid Sarayba Graphics: Paolo Lopez

“It's been really hard. But I also know, it's very important. And so I'm okay if it's a little bumpy for a minute (in order to) come out the other end understanding what I need to do (to be successful).” — Jessica Stansberry   When it comes to building an audience on YouTube, growth isn't always guaranteed - even if you're consistent. There are many times throughout the journey when you'll hit a plateau.   So what do you do when that happens? Our guest on this week's episode of The Videocraft Show Presented By Video Husky has some thoughts.   Jessica Stansberry is a solopreneur and content creator based in North Carolina. With over 100,000 subscribers on YouTube, she's made a comfortable living by sharing her knowledge with people about digital marketing, project management, and sales automation.   In spite of her success, Jessica finds herself in the predicament we described above. But she's not just sitting around, hoping and waiting for the YouTube algorithms to change in her favor. Instead, Jessica's experimenting with new approaches to her content to re-engage her audience.   In this episode, Jessica talks with host Jon Santiago about what those strategies are. They also discuss: Where her path to running her own business started and how she pivoted into infopreneurship and content creation. The value of injecting your personality into your videos and why that can keep viewers coming back to your channel. What trend hacking is and why it's a valuable tactic for growing your audience on YouTube. How she uses the 80-20 Rule for calls-to-action on social media. Why embracing pressures is helpful for growth.   And much more...   If you're a content creator, we know how time-consuming and tedious it is to edit your own videos. That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days. Guaranteed.  Intrigued? Visit https://www.videohusky.com/pricing/.   Relevant Links Jessica's YouTube Channel Jessica's Website Jessica on Instagram Jessica's Private Community: Hustle+Grit Club Tim Schmoyer on YouTube ClickUp TubeBuddy Keywords Everywhere   Chapters (00:00) Intro (03:08) Start of conversation with Jessica Stansberry (04:30) Her career before being successful on YouTube (08:20) Transitioning from working for a company to starting her own business (10:41) Pivoting to infopreneurship (16:09) When she started building an audience (18:18) How she managed her time between audience-building and motherhood (21:56) Embracing pressures and constraints in order to grow (24:44) Focusing on money-making tasks first (27:08) When her YouTube channel started gaining traction (29:43) What she learned from Tim Schmoyer (31:29) The 80-20 Rule for calls-to-action on social media (34:21) The advantages of being on YouTube as an entrepreneur (37:38) Trend-hacking as one of the ways to build her community (38:24) Creating content that your audience will come back for (40:04) Why she doesn't script her YouTube videos (42:32) Tools she uses for content creation (ClickUp, TubeBuddy, Keywords Everywhere) (45:26) Managing and planning videos for her YouTube channel (47:40) The disadvantage of planning YouTube videos months in advance (50:39) How she uses trend-hacking and where she looks for trends (56:59) The importance of being adaptable as a YouTuber (01:01:12) Jessica's biggest challenges as a creator (01:03:22) The struggle of comparing yourself to other content creators (01:06:03) Jessica's advice for people who want to start a YouTube channel (01:07:07) Where to follow Jessica Stansberry   Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template   Production Credits Producer: Nikki Vicente Editor: Ingrid Sarayba Graphics: Paolo Lopez

“Patreon has been a real lifesaver. And it's also been a great way to build a community. Everybody helps each other and nobody feels like they're going out alone. We're kind of like the, I guess, figureheads of it. But it's really more about everybody else - all the other members - that really makes it such a valuable resource.” — JP of Amelia and JP   Have you ever thought of leaving everything you know behind and starting a new life abroad? This week's guests on The Videocraft Show Presented By Video Husky did just that.   In 2017, Amelia and JP left their home in Denver, Colorado and sold everything they owned to move to Ecuador. In the process, they decided to launch a YouTube channel to document their adventures.   On their YouTube Channel, Amelia and JP offer viewers an inside look into their unconventional life in Latin America. In their videos, they share tips and inspiration for other expats thinking about living and working in Ecuador.  In this episode, host Jon Santiago chats with Amelia and JP about: The major health scare they faced that prompted them to move abroad. Tips and advice for negotiating deals with brands. Their approach to building a thriving and sustaining community on Patreon and Discord. Their strategies for promoting their YouTube channel. Balancing YouTube with their day jobs.   And much more...   If you're a content creator, we know how time-consuming and tedious it is to edit your own videos. That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days. Guaranteed.  Intrigued? Visit https://www.videohusky.com/pricing/.   Relevant Links Amelia and JP on YouTube Amelia and JP on Patreon Live Abroad Now: Amelia and JP's Ecuador Moving Service Amelia and JP's Website Amelia and JP on Instagram Cheapest Destinations Blog by Tim Leffel   Chapters (00:00) Intro (02:13) Start of conversation with Amelia and JP (03:10) Moving to Ecuador for health reasons (06:13) Why Amelia and JP started a YouTube channel (07:17) Why they wanted to live abroad (09:58) Living in different parts of the world (11:58) Sharing their Ecuador experiences through YouTube (15:00) Learning and speaking Spanish (18:55) Doing research before moving to another country (21:56) Fears they had about moving to another country (26:42) What their lives were like before moving to Ecuador (31:58) Their mentality while going through JP's health issues (41:40) The early days of their YouTube channel (46:10) Their strategies for promoting their YouTube channel (51:13) How they feel about being able to inspire people through YouTube (55:23) Dealing with micro-fame and micro-celebrity (01:03:20) Their process for content creation (01:08:37) How they edit their YouTube videos (01:10:39) Getting sponsorships and brand collaborations (01:20:46) Using Patreon and Discord to earn income and engage with their audience (01:30:43) Balancing YouTube with their day jobs (01:33:14) The challenges they face as content creators (01:41:31) Where to follow Amelia and JP   Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template   Production Credits Producer: Nikki Vicente Editor: Ingrid Sarayba Graphics: Paolo Lopez

“I feel like the number one goal for YouTube right now is getting more people engaged with the long-form content that we're creating.” — Ethan Klem   When the world came to a grinding halt in the Spring of 2020, the Klem Family found themselves in the same position as all of us. Stuck at home and with plenty of time on their hands.   Like many families, they used those months in quarantine to get closer as a unit. But instead of baking sourdough bread or putting puzzles together, they took an unconventional route to family bonding.   They started creating content.    And thanks to the action-packed, short-form videos that chronicle the competitive games they play against each other, this family of six has since become an internet sensation.    A little more than a year later, their TikTok account has grown over 1 million followers and generated more than 71.9 million likes. Meanwhile, their YouTube channel has amassed more than 2 million subscribers and close to 3 billion views.   This week on The Videocraft Show Presented By Video Husky, we speak to two members of the family, father and eldest son Brian and Ethan Klem. In this episode, we talk about: What it's been like to experience such massive growth in such a short amount of time. How long it takes them to edit their long-form and short-form videos. The value of working with a talent manager (and how they found theirs). What's it like to be part of a competitive and athletic family. Videos they want to create aside from challenge videos   And much more…   If you're a content creator, we know how time-consuming and tedious it is to edit your own videos. That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days. Guaranteed.  Intrigued? Visit https://www.videohusky.com/pricing/.   Relevant Links The Klem Family on YouTube The Klem Family on TikTok The Klem Family on Instagram The Klem Family on Facebook The Onyx Family on YouTube   Chapters (00:00) Intro (02:52) Start of conversation with Brian and Ethan Klem (03:51) When they started creating content as a family and getting millions of views (07:00) Being competitive and athletic as a family (08:37) Audience response to their first few TikTok videos (10:13) Long-form vs. short-form videos on social media (12:55) How they feel about the amount of attention they get on social media (14:38) The Klem Family's YouTube channel vs. their TikTok account (16:31) Looking at analytics and getting 100 million views in 48 hours (19:17) Why they think challenge videos are getting popular (21:02) Deciding what to show and what not to show in their videos (22:13) Coming up with video ideas for different challenges (25:39) How they organize and plan their content (29:51) How they edit their videos (36:44) Which metrics they pay attention to when looking at analytics (38:43) Working with a management team (41:45) What they learned from the Onyx Family (42:38) How their management team has helped them (44:52) Working with companies and brands (47:59) Other work they do aside from content creation (50:52) Setting up a studio to film videos (56:59) Their next goals as content creators (59:03) Videos they want to create aside from challenge videos   Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template   Production Credits Producer: Nikki Vicente Editor: Ingrid Sarayba Graphics: Paolo Lopez

We're changing things up around here...but keep tuning in to The Videocraft Show!   If you're a content creator, we know how time-consuming and tedious it is to edit your own videos. That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days. Guaranteed.  Intrigued? Visit https://www.videohusky.com/pricing/.   Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template   Production Credits Producer: Nikki Vicente Editor: Ingrid Sarayba Graphics: Paolo Lopez

“Shark Tank changed all that because I suddenly became like the face of Wanna Date, like the entrepreneur behind Wanna Date that people like.” — Melissa Bartow, Founder/CEO of Wanna Date?   If you're a creator interested in launching and selling a physical product, then this is an episode of The Videocraft Show Presented By Video Husky is for you. Jon Santiago chats with Melissa Bartow, the CEO and founder of Wanna Date?, a delicious fruit spread perfect for toast, yogurt, and so much more.   Melissa fell in love with dates after realizing they were a nutritious alternative to the unhealthy snacks she enjoyed to satisfy her sweet tooth. While studying at NYU, she bought a food processor and concocted her first batch of Wanna Date? spread from the comfortable confines of her dorm.   Not long into her entrepreneurial journey, Melissa landed the opportunity of a lifetime when television producers from the hit TV show Shark Tank invited her to pitch Wanna Date? to investors. The appearance boosted her profile and gave her fledgling food startup a spike in exposure and sales.   Today, Wanna Date? is still going strong and Melissa is leveraging the power of social media to share her brand's story through video. In this conversation, Melissa and Jon chat about: What it was like to audition for Shark Tank and how she handled the influx of sales that came following her appearance. Why creating video content is proving to be a powerful approach for building her brand. How she thinks about pricing. Finding and landing deals with distributors. Learning how to let go of and outsource tasks, like video editing and graphic design, to grow her business. And much more...   If you're a content creator, we know how time-consuming and tedious it is to edit your own videos. That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days. Guaranteed.  Intrigued? Visit https://www.videohusky.com/pricing/.   Relevant Links Wanna Date's Website Melissa's YouTube Channel 12 Under 35: Melissa Bartow, Founder, Wanna Date Mark Cuban Asks an Entrepreneur to change up her product Melissa's Shark Tank Experience   Chapters (00:00) Intro (03:08) Start of conversation with Melissa Bartow (04:25) Melissa's background in entrepreneurship (06:09) Going to the NYU Gallatin School of Individualized Study (07:55) Internships and working at startups (10:09) How Melissa got into dates (12:59) Melissa's experience of getting on Shark Tank (18:05) Other entrepreneurs she met on Shark Tank (18:50) What it was like to pitch her idea on Shark Tank (23:47) People reaching out to Melissa when her Shark Tank episode aired (26:14) How and why she started her 'Wanna Date?' YouTube channel (28:54) How Melissa stays organized in her creative process for YouTube (29:45) Her creative process from ideation to execution (31:40) Managing multiple social media platforms (32:19) Tips for collaborating with a video editor for your content (34:07) Being comfortable vlogging in public (36:13) Challenges and hurdles she's faced in business (38:26) Customer retention and building loyalty with your customers (40:48) Becoming the face of 'Wanna Date?' (42:50) Distributing her product to different stores (45:47) Managing her email inbox and talking to people who want to work with her (47:21) The manufacturing process for 'Wanna Date?' (50:29) How Melissa figured out pricing for 'Wanna Date?' (54:19) How she achieves work-life balance   Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template   Production Credits Producer: Nikki Vicente Editor: Ingrid Sarayba Graphics: Paolo Lopez

“I think it helps not to get caught up in the what-if, but just to do it, for intrinsic reasons, because you feel a passion, because you feel like something in this idea is so potent, that I can't not do it.” — Bernadette Banner   This week's guest on The Videocraft Show Presented By Video Husky transformed her passion for a history of fashion into a platform of more than a million YouTube subscribers (and growing).   Bernadette Banner is a historian, filmmaker, and creator. She's most known for her YouTube videos documenting her insights on historic English and American fashion, mostly from the Victorian era.    Bernadette is an alum of NYU's Tisch Drama School of Arts, where she finished her work in 2017. She also studied at the School of Historical Dress in London, working on reconstruction and publication projects. Bernadette also spent time working in costume design on Broadway for well-renowned shows such as Aladdin and Annie.   In this conversation, Bernadette and host Jon Santiago discuss many topics, including: How she conducts research for her videos and why it actually never ends. How she thinks about allocating her time for the variety of platforms she's active on. The costs that creators like her have to pay when they become public figures with massive audiences. Being fearless and going after what you want. How she defines success for her YouTube channel. And much more.   If you're a content creator, we know how time-consuming and tedious it is to edit your own videos. That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days. Guaranteed.  Intrigued? Visit https://www.videohusky.com/pricing/.   Relevant Links Bernadette Banner on YouTube Bernadette Banner on Instagram Bernadette Banner's Website Learning Mindfulness From the Art of Victorian Dressmaking Tisch Drama Alumna Bernadette Banner Creates Online Business Studying Historical Dress   Chapters (00:00) Intro (02:55) Start of conversation with Bernadette Banner (04:25) How Bernadette fell in love with the history of fashion (06:50) Working on Broadway as a design assistant (10:49) Being fearless and going after what you want (13:41) What she learned from NYU and Broadway (16:01) Finding and embracing her voice and worth (19:16) Learning who to trust and not to trust (20:34) Using her platform to elevate other important causes (22:45) How Bernadette started her YouTube channel (25:26) Gaining 50,000 subscribers in two weeks (28:06) Doing research for videos as a dress historian (35:53) Where Bernadette's curiosity comes from (37:27) Her process for editing her YouTube videos (41:57) Her process for marketing her YouTube videos (45:15) Managing and uploading to different platforms (49:57) How she manages her Patreon account (55:03) Her main sources of income as a content creator (57:24) How Bernadette deals with negative comments online (01:01:26) How she feels when asked about having 1 million subscribers (01:08:55) How Bernadette defines success for her YouTube channel   Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template   Production Credits Producer: Nikki Vicente Editor: Ingrid Sarayba Graphics: Paolo Lopez

“I realized that reaction videos are just brilliant because (they're) so relatable. Like if you enjoy the song, you can watch that and enjoy a critique of the song.” — Lolli Wren aka The Fairy Voice Mother   If you can talk, you can sing. That is the belief of this week's guest on The Videocraft Show Presented By Video Husky.   Lolli Wren AKA The Fairy Voice Mother is a singer, songwriter, producer, and vocal coach based in London, England. And now add YouTuber to the mix. She started her YouTube channel in the summer of 2020 and in just about a year's time, she's managed to grow her audience to a little more than 50,000 subscribers.    Lolli has been singing since she was 11 and never took any real private lessons herself. In fact, most of what she knows about singing she learned through experimentation. But Lolli would later go on to train contemporarily at university, earning a bachelor of music (with honors) in vocal performance. And these days, she's thrilled to pass on the lessons she's learned from her experiments and uni to eager students.   In this episode, Lolli and Jon Santiago talk about: Her fascination with sound at an early age and how that led to her career in music. Her approach to creating reaction videos that are entertaining and educational at the same time. YouTube as a referral engine for her thriving vocal coaching business. Dealing with perfectionism and anxiety through meditation. And so much more.   If you're a content creator, we know how time-consuming and tedious it is to edit your own videos. That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days. Guaranteed.  Intrigued? Visit https://www.videohusky.com/pricing/.   Relevant Links The Fairy Voice Mother on YouTube The Fairy Voice Mother on Instagram The Fairy Voice Mother's Website Lolli Wren's Website Vocal Coach Reacts to Bruno Mars, Anderson .Paak, Silk Sonic - Leave the Door Open (Vocal Analysis)   Chapters (00:00) Intro (02:39) Start of conversation with Lolli Wren (06:46) Her background in singing (10:44) Her earliest memories of music and sound (13:07) The first instrument she played (15:19) Dealing with stage fright (16:05) When The Fairy Voice Mother started singing (18:51) How she was able to get over stage fright (22:30) Why singing without shoes is more comfortable (25:55) Finding opportunities and growing in her singing career (29:34) Going to university for contemporary music (33:16) Lessons she learned from being on The X Factor (34:38) Moving from the UK to Vermont in the US (36:59) Why she started a YouTube channel and making vocal coach react videos (41:20) Her expectations when she started her YouTube channel (42:53) Her process for coming up with YouTube video ideas (45:54) Time and money challenges she faces in content creation (52:29) How YouTube has helped her vocal coaching business (56:57) Dealing with perfectionism and anxiety through meditation and spirituality (01:01:03) Her system for the business side of The Fairy Voice Mother   Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template   Production Credits Producer: Nikki Vicente Editor: Ingrid Sarayba Graphics: Paolo Lopez

“I don't know how I would have survived doing it alone. Because when you do it with someone else, I think you just have that person who you can always check in with.” — Kiimmy Kimani   On the surface, James Hobbs and Kiimmy Kimani might seem like your average, 20-something-year-old couple. But in 2017, their relationship took center stage when they decided to launch their own YouTube channel.   Four years and over 14,000,000 views later, James and Kiimmy are going strong. In fact, they've managed to grow an engaged and dedicated fanbase of over 175,000 subscribers at the time of this video.    From challenges and reactions to stories and Q&As, James and Kiimmy's eponymous YouTube channel features a mix of content. But at the heart of every video is their down-to-earth relatability that you can't help but admire and keeps you hooked with every video. In this conversation, James and Kimmy talk to host Jon Santiago about: How they met through Snapchat. The value of finding a talent manager to handle sponsorship and business deals (plus how they found theirs). Deciding which parts of their lives to share or keep private as YouTube creators. The importance of taking breaks as content creators and how to know when to take them. Being able to understand each other better through content creation. Planning the future and evolution of their YouTube channel. And much more...   If you're a content creator, we know how time-consuming and tedious it is to edit your own videos. That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days. Guaranteed.  Intrigued? Visit https://www.videohusky.com/pricing/.   Relevant Links James and Kiimmy on YouTube James and Kiimmy on Instagram James on Instagram Kiimmy on Instagram   Chapters (00:00) Intro (02:54) Start of conversation with James and Kiimmy (03:45) How James and Kiimmy met (09:26) How they started their YouTube channel (13:54) Moving to the UK from Kenya at a young age (15:44) Growing up together as a couple on YouTube (22:55) How their upbringing influenced the way they deal with YouTube (28:08) Being role models for their followers (32:36) Creating content when you come from two different cultures (34:36) Growing an audience on YouTube: 50,000 subs in a year (42:56) Challenges they face today as content creators (45:10) Understanding each other better through content creation (49:10) Knowing when to take breaks from content creation (55:37) Having a teamwork mentality when creating content as a couple (58:01) Partnering with a talent manager/management group as YouTubers (01:09:07) Having a YouTube channel as a small business (01:12:38) Dividing responsibilities as a couple on YouTube (01:15:37) Deciding which parts of their lives to share or keep private as YouTube creators (01:22:19) Discussing whether or not to include their child in their YouTube videos (01:25:39) Planning the future and evolution of their YouTube channel (01:31:23) Advice James and Kiimmy would give to newer content creators   Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template   Production Credits Producer: Nikki Vicente Editor: Ingrid Sarayba Graphics: Paolo Lopez

“What I'm currently really investing time thinking into is how can I just be more present and be content with who I am as a person and my life and not based my worth on what I am outputting and how much I am picking off of my to-do list every day? I think that will probably be a lifelong struggle for me.” — Abbey Howe   In the journey of becoming a creator, one of the biggest obstacles to overcome is yourself.   On this week's episode of The Videocraft Show Presented by Video Husky, Jon Santiago speaks with YouTube creator Abbey Howe. Since the end of 2019, Abbey's YouTube channel has grown to a little more than 30,000 subscribers at the time of this recording, thanks to an eclectic mix of comedic sketches as well as thoughtful commentary on the ever-important subject of “knowing thyself”.In this conversation, Jon and Abbey discuss many things, including how she comes up with ideas for her channel as well as how a background in theater led her to YouTube. But the heart of this particular conversation centers around tackling the low moments of being a creator. In this episode, they talk about: Dealing with self-doubt and insecurity as a creator. The difficulty of detaching your self-worth to your metrics and numbers. The uncertainty around knowing when to give up versus when to keep going as a creator. The importance of having someone who holds you accountable for your goals. How having a creative outlet makes you a happier person.   And much more…   If you're a content creator, we know how time-consuming and tedious it is to edit your own videos. That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days. Guaranteed.  Intrigued? Visit https://www.videohusky.com/pricing/.   Relevant Links Abbey's Instagram Abbey's YouTube Channel Abbey's Website The Happiness Project by Gretchen Rubin The Road Back to You by Ian Cron and Suzanne Stabile   Chapters (00:00) Intro (02:40) Start of conversation with Abbey Howe (03:15) Her collabs with Leeann and Michelle (06:20) Abbey's background in theater (09:57) Relocating to Los Angeles (11:27) How she started her YouTube channel (13:47) Challenges she faced in Los Angeles (17:38) Your worth is not your views as a YouTuber (23:33) How she copes with the ups and downs of being a content creator (26:36) Experimenting with the analytics of YouTube (28:51) Why she started a YouTube channel (31:03) The community aspect of theater (33:25) Have someone who holds you accountable for your goals (37:18) Choosing the enneagram niche (42:09) Her YouTube content ideation process (45:40) The struggle to generate sustainable income from YouTube (47:30) Turning 30 and realizing life is short (50:15) How having a creative outlet makes you a happier person (52:08) Starting and managing a Patreon account (54:11) Freelancing as a content strategist (55:54) Tips for social media growth (57:22) Tips for TikTok growth (59:36) Abbey's advice for creatives on TikTok and YouTube   Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template   Production Credits Producer: Nikki Vicente Editor: Ingrid Sarayba Graphics: Paolo Lopez

The third season of The Videocraft Show Presented by Video Husky is in the books. We spoke to expat Americans who moved to Asia, a man with a mission to meet 10,000 friends, and even an astrophysicist.  There was something to learn from all of them! In this episode, Jon Santiago and producer Nikki Vicente look back and recall what each guest from season 3 taught listeners and viewers of the show.   If you're a content creator, we know how time-consuming and tedious it is to edit your own videos. That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days. Guaranteed.  Intrigued? Visit https://www.videohusky.com/pricing/.   Relevant Links Rob Lawless Full Episode That High Couple Full Episode Los Angeles Times article on That High Couple, Alice and Clark Puting Pinoy Full Episode Nomadic Gaijin Full Episode MamaFurFur Full Episode Dr. Becky Full Episode Emily Baker Full Episode Michelle Fortin Full Episode Kristina Smallhorn Full Episode Lennon Bone Full Episode   Chapters (00:00) Intro (01:08) Rob Lawless (06:20) That High Couple (13:18) Puting Pinoy (19:43) Nomadic Gaijin (23:49) MamaFurFur (29:14) Dr. Becky (34:26) Emily Baker (38:53) Michelle Fortin (45:06) Kristina Smallhorn (49:00) Lennon Bone (55:03) Conclusion   Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template   Production Credits Producer: Nikki Vicente Editor: Ingrid Sarayba Graphics: Paolo Lopez

"When you just boil it down to tactics, you, a lot of times, suck your own life and personality out of (your content). And you may grow your business from that. I'm not saying you can't. But I think that it's doing a disservice to yourself, and to the viewer, to be honest.  Because if I'm going to buy something from you, I want to know more about you. What are you all about? Why do you even care about the business that you have? Why is this important to you? All those 'why' questions just make such a bigger difference." — Lennon Bone   Making a living as a creative doesn't have to be so hard. That is the message that this week's guest on The Videocraft Show Presented By Video Husky is championing.   Lennon Bone is a creator and YouTube Strategist. In 2019, he joined Tim Schmoyer (guest No. 16 of this very podcast) over at Video Creators. And since then he's helped fellow creators, small business owners, and brands multiply the growth of their channels in a matter of months.   Lennon has also built and monetized a small but loyal audience on YouTube, where he shares his musings, insights, and learnings on business and creativity. As a former professional musician, Lennon is inspired to help other artists like himself change the way they see their worth and establish careers they actually care about. In this episode, Lennon and Jon Santiago talk about: The importance of approaching the creator economy with a service-based mindset. Dealing with the ups and downs of creating content on YouTube. Why focusing on technical tactics isn't everything in YouTube strategy. The value of having a small community.  The value of hiring people who can help you as a creator, plus how he's done it.   And so much more...   If you're a content creator, we know how time-consuming and tedious it is to edit your own videos. That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days. Guaranteed.  Intrigued? Visit https://www.videohusky.com/pricing/.   Relevant Links Lennon's YouTube Channel Video Labs with Video Creators Lennon's Instagram Account Stop The Starving Artist: Lennon's Website Video Creators Tim Schmoyer on The Videocraft Show Owen Hemsath on The Videocraft Show   Chapters (00:00) Intro (02:33) Start of conversation with Lennon (04:55) His background as a professional musician (09:08) Finding opportunities in the music industry (11:43) Developing a healthy work mindset (19:40) Why technical tactics aren't everything in YouTube strategy (23:02) How they train people to connect with their audience (26:52) How to define your audience on YouTube (30:02) The value of having a small community (32:12) Staying up-to-date as a YouTube strategist (34:48) Why Lennon is a YouTube strategist (38:00) Obligation breeding resentment (40:39) The importance of trust in hiring someone (44:30) The benefits of delegating tasks (49:09) Collaborating with video editors (51:16) Lennon's work-life balance and time management (55:44) The impact one person can have on a small community (01:01:35) Money serves the mission (01:03:36) Where to follow Lennon   Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template   Production Credits Producer: Nikki Vicente Editor: Ingrid Sarayba Graphics: Paolo Lopez

"I'm tired of being sold and I think most people are tired of being sold. And if you're completely honest with them, and have a real conversation with them, and hear them out with their wants and needs, you're gonna have a much better interaction with them than you would be trying to follow the formula of a script." — Kristina Smallhorn   Becoming a creator can take you places you never would've imagined you'd go. That's what this week's guest on The Videocraft Show Presented By Video Husky has learned herself.   Kristina Smallhorn is a Louisiana-based realtor in the greater Baton Rouge area. She's been creating content on YouTube since 2017.   For her first few years as a creator, she reached a small audience of only a few thousand subscribers. But in 2019, her channel (which now sits at just over 100,000 subscribers at the time of this interview) took off thanks to videos she made of alternative and affordable housing options.   These days, viewers continue to come in droves to Kristina's channel to learn more about manufactured, modular, and tiny homes. She also offers insight into the state of today's current housing market by livestreaming with other realtors around the United States.   In this episode, Kristina and Jon Santiago discuss her journey on YouTuber, including: Why she decided to narrow her content down on a specific topic of real estate. How to find YouTube mentors who are both credible and reliable. The free tools she uses to create thumbnails that pop. Dealing with imposter syndrome as a YouTuber. How she grew her live stream audience.   And so much more...   If you're a content creator, we know how time-consuming and tedious it is to edit your own videos. That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days. Guaranteed.  Intrigued? Visit https://www.videohusky.com/pricing/.   Relevant Links Kristina's YouTube Channel Kristina's Website Derral Eves on YouTube Javier Vidana on YouTube Vid Summit Real Estate YouTube Mastermind Facebook group Kristina's Instagram   Chapters (00:00) Intro (03:30) Start of conversation with Kristina Smallhorn (04:39) How she started her YouTube channel (08:22) Why she's comfortable on camera (11:25) Going off-script as a real estate agent and content creator (14:06) The video creation contest that boosted her YouTube career (15:49) Going to VidSummit and what she learned (18:49) Finding a niche within a niche in tiny homes and manufactured homes (21:13) How to look for the right YouTube mentorship and guidance (24:34) The truth about the YouTube algorithm (31:24) Different generations on YouTube (32:55) Dealing with imposter syndrome as a YouTuber (38:33) Improving every video as a content creator (41:56) The analytics side of YouTube (45:42) Her content creation process (52:02) Her thumbnail creation process (57:20) How she uses her phone for filming (59:33) How she and Javier Vidana connected (01:02:27) How she grew her live stream audience (01:06:05) Guesting realtors on her live stream (01:11:10) Providing homes for the homeless and why it's important to her (01:16:29) YouTube advice she would give her younger self (01:17:19) Where to follow Kristina   Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template   Production Credits Producer: Nikki Vicente Editor: Ingrid Sarayba Graphics: Paolo Lopez

“Not seeing someone in your space as competition. Seeing them as an opportunity to partner and kind of moving past that competitiveness of it.” — Michelle Fortin of Leeann and Michelle   Michelle Fortin is one-half of the comedic duo Leeann and Michelle. Since 2017, these two Phoenix-based moms have been making viewers laugh through their parodies and sketches.   They rose to internet fame through a variety of videos that originally went viral on Facebook. One of them pokes fun at multilevel marketing and the pressure people face from their friends to buy products. Another brought the funny by parodying one of HGTV's biggest personalities (and even caught her attention, too).   Those videos plus many others have led Leeann and Michelle to amass more than 40-million views from viewers all over the world. Their comedic chops have caught the attention of mainstream media, too, earning them coverage from outlets such as USA Today, the New York Times, and The TODAY Show.   In this episode, I chat with Michelle, who joins me solo because Leeann is on maternity leave after giving birth to her fourth child. Michelle and I talk about a variety of topics including: What it was like to find out that one of their parodies was watched by a big named celebrity. Michelle's background as a journalist and how that prepared her for a career as a creator. The value of going on the creator journey with a partner. How trust plays a huge role in collaboration. Being part of an acting community in Phoenix. The business side of Leeann and Michelle's YouTube channel.   And much more...   If you're a content creator, we know how time-consuming and tedious it is to edit your own videos. That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days. Guaranteed.  Intrigued? Visit https://www.videohusky.com/pricing/.   Relevant Links Leeann & Michelle's YouTube Channel Leeann & Michelle's Website Leeann & Michelle on Instagram If You're My Friend Then You'll Buy This a Coldplay "Something Just Like This" Parody Look What Joanna Gaines Made Us Do The Diet, Season 1 Promo Parody of The Bachelor   Chapters (00:00) Intro (02:43) Start of conversation with Michelle Fortin (07:22) Michelle's background as a journalist (14:09) Why she started creating content for YouTube (16:34) Being comfortable on camera (19:30) Tactics for public speaking (22:37) Being on stage vs. being on camera (25:22) Dealing with a tough crowd when performing live (27:55) What her kids think of her being on YouTube (30:49) What she thinks of her kids being on YouTube (35:36) Their process for brainstorming and creating content (38:51) How trust plays a huge role in collaboration (40:13) How Leeann and Michelle met and connected (43:31) Why they started on Facebook instead of YouTube (46:26) Collaborating with other mom comedians (48:12) How to collaborate with other content creators (55:16) Their video going viral overnight (56:49) Joanna Gaines reacting to their Joanna Gaines video (59:57) Their process for filming YouTube videos (01:02:45) Building an acting community in Phoenix (01:06:42) Working with videographers and video editors (01:09:36) How to pick and say no to certain brand deals (01:11:13) The business side of Leeann and Michelle's channel (01:13:05) The benefit of having a partner for content creation (01:15:12) Dealing with negativity as a content creator (01:17:17) Focusing on the positive side of content creation   Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template   Production Credits Producer: Nikki Vicente Editor: Ingrid Sarayba Graphics: Paolo Lopez

“It really is my primary way of creating content. And I have a lot less nerves sitting down to live stream twice a week than I do to sit down and record the podcast or sit down and record like a video for upload.” — Emily D. Baker   Looking for a legal take on news and pop culture that's informative, educational, and entertaining? Then look no further than Emily D. Baker.   Emily has a sassy and smart approach to legal commentary, and it's drawn thousands of fans to her YouTube Channel. In May 2021, she reached an important milestone in her creator journey when she reached 100,000 YouTube subscribers.   Now she has been creating content on YouTube for a while - five years to be exact. But it wasn't until recently that her channel really took off. In 2020, she skyrocketed to YouTube fame by committing herself to become one of the platform's top legal commentators. In fact, since then, her videos have been referenced and featured by other big-name creators such as Phil DeFranco and the H3 podcast.   Emily brings a wealth of legal experience to social media. Before YouTube, she spent 10 years as a deputy district attorney with the Los Angeles County DA's office. She left her career as a lawyer behind in 2017 and since then built a sustainable business for herself as a creator and solopreneur. In this episode of The Videocraft Show presented by Video Husky, Jon Santiago chats with Emily about: How she stayed motivated as a creator when her channel was smaller. Her decision to niche down her channel and focus on legal commentary. Building her community through live streaming. Building systems to get organized with content creation. Her skill for breaking down complex topics. Managing and setting expectations for YouTube.   And much more...   If you're a content creator, we know how time-consuming and tedious it is to edit your own videos. That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days. Guaranteed.  Intrigued? Visit https://www.videohusky.com/pricing/.   Relevant Links Emily D. Baker on YouTube Emily's Website Emily on Instagram Emily's TED Talk   Chapters (00:00) Intro (04:14) Start of conversation with Emily (07:18) Building systems to get organized with content creation (10:50) Your job is not who you are (13:54) Her skill for breaking down complex topics (15:51) Her system for processing information for her YouTube videos (18:30) When she started creating content in 2015 (21:37) Managing and setting your expectations for YouTube (30:02) Different generations in the YouTube community (35:06) Niching down her YouTube channel (39:36) Her reaction to her quick audience growth (42:11) Making a decision as a family to go full-time on YouTube (44:49) Dealing with microfame and having the power to influence (51:29) Finding the right work-life flow and taking breaks (57:30) Creating a job out of her passion (01:00:26) Lawsuits in the social media space (01:08:39) Livestreaming to build a connection with her audience (01:13:39) Choosing moderators for the live chat (01:18:58) Her current income streams (01:20:49) Opportunities that she wants to explore in the future   Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template   Production Credits Producer: Nikki Vicente Editor: Ingrid Sarayba  Graphics: Paolo Lopez

“What kind of crossover things can you do to take (science) to them?” — Dr. Becky Smethurst   Making science more accessible to everyone. That's the mission of this week's guest on The Videocraft Show Presented By Video Husky.   Dr. Becky Smethurst is an astrophysicist and junior research fellow at the University of Oxford in England. Her studies focus primarily on galaxies, supermassive black holes, and their interactions with each other.    She's also found a second life educating viewers about science on YouTube. Dr. Becky makes videos with the aim of tackling our biggest questions about space, astronomy, and more in a way that's fun and easy to understand.    Dr. Becky authored and published her first book Space: 10 Things You Should Know with Penguin Random House in 2020. She's also won numerous awards, including most recently the Mary Somerville Medal and Prize from the Institute of Physics as well as the Caroline Herschel Prize for Lectureship in 2020. In this episode, Dr. Becky speaks with host Jon Santiago about: The importance of curiosity in her career as a scientist (and where it comes from) The years of practice it took for her to become comfortable with presenting ideas How creating videos as a YouTuber fits into her career as a scientist Her approach to reaching and engaging new audiences How she thinks about internet fame and responsibility as a creator with a platform And much more...   If you're a content creator, we know how time-consuming and tedious it is to edit your own videos. That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days. Guaranteed.  Intrigued? Visit https://www.videohusky.com/pricing/.   Relevant Links Dr. Becky on YouTube Dr. Becky on Instagram Dr. Becky's book - "Space: The 10 Things You Should Know" Sixty Symbols YouTube channel DeepSkyVideos YouTube channel   Chapters (00:00) Intro (03:14) Start of conversation with Dr. Becky (04:03) Her relatability and how she makes being a scientist very normal (05:50) Logic and creativity in science and content creation (08:26) Being comfortable with uncertainty as a scientist (09:40) Her first memory of being fascinated with space (12:16) Where she got her curiosity growing up (14:34) How she started her career as an astrophysicist (17:44) Growing up in an all-girls school (19:14) How she is challenging scientist stereotypes (21:01) Her background in talking in front of an audience (28:00) How she started making content on YouTube (34:19) Her "Day in the life of an astrophysicist" video / Thinking of video ideas to expand her audience (37:46) Balancing her career and her YouTube channel (39:55) Her creative approach when making YouTube videos (44:20) Dealing with inappropriate comments on her YouTube videos (47:16) Conspiracy theories and false information on YouTube (50:18) What it's like to have microfame (53:21) Influencing vs. Inspiring (57:51) Advice Dr. Becky would give her younger self   Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template   Production Credits Producer: Nikki Vicente Editor: Ingrid Sarayba  Graphics: Paolo Lopez

“I believe as a creator right now, more than ever, I'm only in charge of how good my product is. So I'm only in charge of (making) my video the best it can be.” — Jennifer Kempson, MamaFurFur   Jennifer Kempson is an award-winning financial vlogger from Glasgow, Scotland. On her YouTube channel MamaFurFur, she teaches viewers how to grow their wealth through money management, investing, side hustles, and entrepreneurship.    In the beginning of the 2010s, Jennifer and her husband sat in five-figures worth of consumer debt - about 24,000 pounds to be exact. But by becoming financially literate through research and self-education, they were able to pay it all off in three years.   With a desire to help others, Jennifer decided to create content around sharing what she learned about personal finance. In just under two years, she managed to build a multi-six-figure business with a variety of income streams as a YouTube creator. In this episode of The Videocraft Show Presented by Video Husky, Jennifer and host Jon Santiago discuss her journey as a creator as well as the following topics: Her journey from mommy blogger to personal finance vlogger. Finding a niche on YouTube that she could stick to. Her experience with being a YouTube Creator on the Rise. Why time is more important than money. How to do YouTube while working a full-time job. How to sell digital products online.   And much more...   If you're a content creator, we know how time-consuming and tedious it is to edit your own videos. That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days. Guaranteed.  Intrigued? Visit https://www.videohusky.com/pricing/.   Relevant Links MamaFurFur on YouTube MamaFurFur on Instagram MamaFurFur Website How to Make Money Online - Reflections from building a 6-figure business with Savannah Smiles   Chapters (00:00) Intro (03:11) Start of conversation with MamaFurFur (03:48) Where the name "MamaFurFur" came from (05:30) What made her want to start a blog (07:37) How she started her YouTube channel (09:38) Choosing the personal finance niche (13:34) Why she's so comfortable talking about money (16:13) Money behavior: UK vs US (18:56) Her relationship with money growing up (21:55) How this niche changed her life (23:21) "I Will Teach You to Be Rich" by Ramit Sethi (26:09) Have control of your schedule while making money (32:35) What motivated her when she wasn't getting views (36:48) Being a Creator on the Rise (40:09) Her slow, steady YouTube growth (41:45) How she tries to improve her content (45:15) Teaching and learning about money at the same time (48:21) Her creative process (51:14) The biggest challenge in content creation (52:20) Outsourcing a video editor for her YouTube videos (55:57) The responsibility associated with having an audience (59:04) Doing collaborations and what value you bring to the table (01:01:27) What is "The Money Tree"? (01:04:16) Her process for making products for her business (01:06:52) How she deals with brand sponsorships and partnerships (01:09:36) Creating and launching online courses (01:10:53) MamaFurFur's ideas for more income in the future (01:11:54) How she balanced her life when she had a day job (01:16:19) Setting money aside for charity (01:18:21) Advice she would give her younger self (01:19:54) Where to follow MamaFurFur   Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template   Production Credits Producer: Nikki Vicente Editor: Ingrid Sarayba  Graphics: Paolo Lopez

“I have a community now and it's beautiful. They're just really, really good people. And so they're the ones that are helping shape the direction I go…” — Nomadic Gaijin   Ever wonder what it's like to see Japan through the eyes of a foreign transplant? If the answer is yes, you'll want to hear from this week's guest on The Videocraft Show Presented by Video Husky.   Luke is the creator behind the up-and-coming YouTube channel Nomadic Gaijin. He's a California-bred Gaijin (which is Japanese for foreigner) who's lived in the land of the rising sun for more than a decade. After spending most of his career in education, he's now shifted his focus on creating videos, chronicling all the adventures and sights that Japan has to offer. In this episode, Luke chats with Jon Santiago about where he's at on his creator journey, which only began in 2020. They discuss: How he thinks about creating content as a small YouTuber in a very popular niche. Luke isn't the only expat vlogging about their experience living in Japan. What motivated him to keep creating despite little progress with subscribers and views in his first several months on YouTube. What made him decide to finally start creating content after years of contemplation. Why livestreaming on Reddit has been critical for the growth of his channel. How creating has led him to organically build a community of loyal followers.   And much more...   If you're a content creator, we know how time-consuming and tedious it is to edit your own videos. That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days. Guaranteed.  Intrigued? Visit https://www.videohusky.com/pricing/.   Relevant Links Nomadic Gaijin on YouTube Nomadic Gaijin on Twitch Nomadic Gaijin's Website Nomadic Gaijin on Reddit   Chapters (00:00) Intro (04:59) Start of conversation with Nomadic Gaijin (05:51) Starting the Nomadic Gaijin YouTube channel (07:47) How he ended up in Japan and his career path (12:19) Starting a YouTube channel during the pandemic (14:26) The most difficult part of starting a YouTube channel (16:41) How he made his YouTube intro (17:52) Why YouTube is the best part of his life (19:27) Why content creation is so rewarding for him (22:01) His creative workflow and adjustments he made (25:03) Being on YouTube as an introvert (29:31) How he met his wife (33:49) Being comfortable in front of the camera (38:48) Livestreaming on Reddit and Twitch (42:23) Creating a community on Discord (45:17) His career in schooling prepared him for YouTube (49:25) The growth of his channel and managing multiple social media platforms (54:20) Planning the live stream schedules (55:13) His writing/scripting process for YouTube videos (57:22) Establishing a schedule and workflow for YouTube videos (59:13) His process for interviewing people (01:03:56) Comparing himself to other YouTubers (01:06:10) Current challenges while growing the YouTube channel (01:06:55) What is the deal with the white hat? (01:11:03) Sharing his life with the public (01:14:13) Luke's vision for the channel (01:15:56) Where to follow the Nomadic Gaijin   Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template   Production Credits Producer: Nikki Vicente Editor: Ingrid Sarayba  Graphics: Paolo Lopez

“If it's just numbers on the screen and you're not actually meeting the people...I think that is easy to get desensitized.” — Jared Ammon Gilet (Puting Pinoy)   On the surface, Jared Ammon Gilet might seem like an unlikely ambassador for the Philippines. But spend a little time with him (he actually speaks flawless Tagalog) and you'll soon learn that he's the perfect man for the job.   Filipinos all around the world know Jared by his YouTube handle, Puting Pinoy. Since 2018, Jared has been creating videos online, striving to bridge the gap between Filipinos both in the Philippines and around the world.   Jared fell in love with the Philippines after serving as a missionary from 2008 to 2010 in some of the country's most impoverished regions. After almost a decade away, he decided to relocate from the U.S. and return to the Philippines on a more permanent basis.    In this episode, you'll learn about... The challenges of being a creator in a foreign country Fears and anxieties that he deals with as a creator His thoughts on foreign creators using tactics like Pinoybaiting to amass more views Why collaboration with other creators keeps him from burning out. And much more...   If you're a content creator, we know how time-consuming and tedious it is to edit your own videos. That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days. Guaranteed.  Intrigued? Visit https://www.videohusky.com/pricing/.   Relevant Links Puting Pinoy on YouTube Puting Pinoy on Instagram Puting Pinoy Plays (His Gaming Channel) Be BOLD as a Creator with Tom Kuegler of Finding Tom [The Videocraft Show Episode #15] 1954 Johnny Antillon (Philippines) debates Israel, France, UK, USA. Topic: Criticisms of America Mr. Beast Mark Rober Legal Eagle How to start your company during a great recession w/ Bryan Elliot   Chapters (00:00) Introduction (07:06) Start of conversation with Jared (15:14) Pinoybaiting from a marketing standpoint (19:11) "If you're white, you're rich" misconception (23:26) Challenging the notion that being white means being racist (30:40) Why Jared chose YouTube over the 9-to-5 life (46:10) Navigating conversation about sensitive topics on YouTube (57:54) Speaking up as a foreigner about political issues in the Philippines (01:03:58) Jared's biggest challenges as a content creator (01:09:15) The win-win-win "Mr. Beast Formula" of content creation (01:11:57) How the algorithm enables disingenuous content (01:14:49) Jared's fear of not getting enough views on YouTube (01:20:00) Are YouTubers desensitized to numbers on their screen? (01:24:15) The business side of YouTube (01:28:27) People exploiting the "exposure is enough" mindset (01:34:15) How Jared wants to streamline his creative workflow (01:39:17) Jared's vision for the future of his YouTube channel (01:41:29) Where to follow Jared   Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template   Production Credits Producer: Nikki Vicente Editor: Vinney Leuterio Graphics: Paolo Lopez

“It's not something we're going to get burned out on. It's still being creative and pushing ourselves, but… this feels much more natural because it's something that we're already so passionate about and just doing every day anyway.”   When it comes to content creation, a common piece of advice you'll hear is to make stuff you care about. Why waste time creating things you're only mildly interested in?   That's a concept that this week's guests on The Videocraft Show Presented By Video Husky took to heart in their own journey as creators.   Alice and Clark Campbell are the duo behind the popular YouTube channel and Instagram account That High Couple. Since 2016, the husband and wife team has been breaking stereotypes and educating viewers with their thoughtful, professional, and passion-driven content about the wide world of cannabis.   Their joy for cannabis shines through in the videos they produce. And they've struck a chord with a niche audience, which includes close to 100,000 subscribers on YouTube and 30,000-plus followers on Instagram. The L.A. Times even described Alice and Clark's videos as having an “ebullient, energetic banter, and couple-at-cocktail party vibe”.   In this episode, Alice and Clark chat with Jon Santiago about: Experimenting in other niches before deciding to follow their passion in cannabis. If content is king, why consistency is queen. How much time they dedicate to their titles and thumbnails. How outsourcing video editing has been helpful to their workflow. The different buckets of content they create for the channel. How to choose the right collaborations as content creators. The experience of almost losing their channel due to YouTube's three-strikes policy. And much more...   If you're a content creator, we know how time-consuming and tedious it is to edit your own videos. That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days. Guaranteed.  Intrigued? Visit https://www.videohusky.com/pricing/.   Relevant Links That High Couple on YouTube That High Couple on Instagram That High Couple on Patreon Los Angeles Times article about Alice and Clark "How to Roll a Joint for Beginners" "SMOKING EVERY HOUR FOR 24 HOURS"   Chapters (00:00) Intro (00:28) Jon's thoughts on the conversation (06:55) Start of conversation with Alice and Clark / Moving into a new place (08:48) How Alice and Clark met (12:22) How "That High Couple" YouTube channel started (17:38) Content is king, consistency is queen (20:54) Living in LA as a content creator (24:21) Starting your own channel vs. chasing big TV studios (26:38) Content creation is the future (32:40) Their inspirations (33:57) Creating content that both you and the audience love (39:06) The cannabis industry (42:13) Reaching their first 1,000 subscribers (46:27) Posting on multiple social media platforms (47:52) The power of outsourcing video editing (51:35) Alice and Clark's creative workflow (56:06) Alice's background as a photographer (57:29) Why you should use Instagram Reels as a content creator (58:41) Balancing YouTube with having a day job (01:03:06) Challenges as content creators (01:08:20) Creating sensitive content (01:15:59) How to build relationships with brands (01:18:47) How to choose the right brands to work with (01:22:51) How to choose the right collaborations (01:27:24) What advice would they give their younger selves? (01:29:35) Where to follow Alice and Clark   Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template   Production Credits Producer: Nikki Vicente Editor: Vinney Leuterio Graphics: Paolo Lopez

"I believe that every human interaction holds the potential to change your life." — Rob Lawless   This week's guest on The Videocraft Show Presented by Video Husky is a man with an ambitious life's mission. Rob Lawless is a creator trying to meet 10,000 people, one-on-one, for an hour each. Since 2015, Rob has met more than 4,000 people and has been sharing their stories on his Instagram account, @Robs10kFriends.   The project is rooted in Rob's belief in the importance of community and genuine human connection. He decided to chronicle his adventures on social media as a way to lead others by example. It's Rob's hope that his mission inspires others to reach out to someone new and be more open to building new relationships.   In this episode, you'll learn about... The origins of Rob's project (and how Jon became one of Rob's friends). Rob's thoughts on the value of human connection. How the pandemic forced him to pivot to video. The way Rob thinks about creating videos for TikTok. How Rob landed the honor of giving a TED Talk (and how he prepared for it). What Rob learned after meeting 4,200 people. And much more...   If you're a content creator, we know how time-consuming and tedious it is to edit your own videos. That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days. Guaranteed.  Intrigued? Visit https://www.videohusky.com/pricing/.   Relevant Links Robs10kFriends on Instagram (DM him to meet!) Rob's Website Robs10kFriends on TikTok Rob's TEDx Talk How to Make Friends in a New City Rob on The Kelly Clarkson Show Andrew Hales on The Videocraft Show "Talk Like TED: The 9 Public-Speaking Secrets of the World's Top Minds" by Carmine Gallo   Chapters (00:00) Intro (00:42) Jon's thoughts on his conversation with Rob (08:47) Start of conversation with Rob (13:56) What Rob's project is all about (15:05) Rob's upbringing and family life (18:12) The value of human connection (21:30) Why Rob chose Instagram as his platform (25:03) How the pandemic changed Rob's workflow (26:12) Taking videos vs. enjoying the present moment (35:59) Expanding his project internationally (42:09) His experience with giving a TED Talk (46:15) How he started creating videos on TikTok (50:57) Growing his project through Instagram (58:58) How Rob has changed (01:07:28) Where to follow Rob   Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template   Production Credits Producer: Nikki Vicente Editor: Vinney Leuterio Graphics: Paolo Lopez

It feels like yesterday that we wrapped up season 1. But here we are with another 10 episodes in the books! Jon Santiago and producer Nikki Vicente reflect on the lessons learned from each of the guests from season 2.   If you're a content creator, we know how time-consuming and tedious it is to edit your own videos. That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days. Guaranteed.  Intrigued? Visit https://www.videohusky.com/pricing/.   Relevant Links Mark Wolters full episode Laura Reid full episode Mark Wooding full episode Tom Kuegler full episode Tim Schmoyer full episode Trisha Hershberger full episode Josh McNair full episode Cassandra Thompson full episode Andrew Hales full episode Kai Andrew full episode   Chapters (00:00) Intro (01:37) Mark Wolters (08:35) Laura Reid (17:42) Mark Wooding (25:42) Tom Kuegler (37:21) Tim Schmoyer (46:16) Trisha Hershberger (53:44) Josh McNair (01:02:41) Cassandra Thompson (01:13:36) Andrew Hales (01:25:04) Kai Andrew (01:35:07) Conclusion   Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template   Production Credits Producer: Nikki Vicente Editors: Vinney Leuterio Graphics: Paolo Lopez

"I remember this conversation that I had with my friends that my goal (was) to make $1 a day." ⸺ Kai Andrew   Want to learn how to live life on your own terms? Our guest on this week's episode of The Videocraft Show Presented by Video Husky can show you how.   Kai Andrew is a YouTube creator who teaches viewers how to make the most out of their 20s and 30s so they don't have to work until they're 65. At 27, Kai left behind a lucrative career that earned him $200,000 a year at its peak. He was able to walk away thanks to a frugal lifestyle spent saving and investing most of his income in his 20s.   Some of Kai's most popular videos detail his experiences in real estate investing. Kai is a self-taught investor and developer, who built his own shipping container home without a builder and a mortgage. Aside from YouTube, he spends most of his time growing his property management and consulting business as well as hitting the waves with his surfboard.    In this episode, you'll learn about... The importance of being resourceful and how he learned this growing up as the son of Vietnamese refugees. The books that have impacted how he thinks and approaches life. How a curiosity around building houses kick-started his journey as a YouTuber. How Kai runs an online community on Discord for his YouTube viewers. His definition of YouTube success. And much more...   If you're a content creator, we know how time-consuming and tedious it is to edit your own videos. That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days. Guaranteed.  Intrigued? Visit https://www.videohusky.com/pricing/.   Relevant Links Kai's YouTube Channel Kai on Instagram Kai's Website Kai's Discord Community Rich Dad, Poor Dad The Millionaire Next Door The 4-Hour Work Week Robuilt's YouTube channel Graham Stephan's YouTube channel Parker Walbeck's YouTube channel Robuilt on Quitting His Day Job to Go All in as a Creator Boston Terrier Society's YouTube channel   Chapters (00:00) Intro (05:10) How Kai and Jon met (07:11) Kai's family (12:52) Vietnam and his immigrant experience (19:58) How Kai ended up on this career path / What is true wealth? (26:12) Saving money on housing (29:30) Kai's financial education when he was growing up (33:41) Books that changed Kai's life (46:32) Learn how to learn (49:16) How Kai started on YouTube (52:41) Analytics on YouTube (57:49) Similarities between YouTube and investing (01:02:39) Building a community on Discord (01:07:29) Live streaming and online education on YouTube (01:15:52) Good and bad marketing (01:20:08) Video editing (01:26:16) Challenges as a content creator (01:28:48) Doing consultations (01:36:02) Kai's definition of success on YouTube   Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template   Production Credits Producer: Nikki Vicente Editors: Rex Estanislao, Shara Tecson, Vinney Leuterio Project Manager: Choco Arucan Graphics: Paolo Lopez

"There's a balance of working and playing. And you want to make sure you're not burning yourself out with different things. It's definitely tricky - just trying to keep it exciting for yourself and for everyone else…" ⸺ Andrew Hales   Viewers all over the world know this week's guest as the “King of Awkward”. But there's much more to Andrew Hales than that.   Andrew is the creator behind the long-running YouTube channel LAHWF. The name of his channel is an acronym for the phrase Losing All Hope Was Freedom, which many of you might know from the movie Fight Club.   Andrew started his YouTube career in 2012, rising to internet fame thanks to his hidden camera experiments that went viral. He racked up millions of views by filming videos featuring himself and strangers in awkward social situations.   In 2017, Andrew began filming the “Chatting With” series, which features conversations with a diverse lineup of guests. Past interviewees include fellow YouTube personalities such as Graham Stephan, an expert on narcissism, and even an ex-convict, too.   Aside from pranks and interviews, Andrew's tried his hand at scripted content and he's even given vlogging a go, too. At the moment, Andrew is focusing most of his efforts on creating vlogs of his day-to-day life while he and his girlfriend vagabond around America for the next few months.   In this episode of The Videocraft Show Presented By Video Husky, Jon Santiago talks with Andrew about: Tim Ferriss's influence on Andrew and what it was like to collaborate with him. The era of creating prank videos on YouTube. How he conducts interviews for his Chatting With series. Creating content you like versus creating content the audience likes. The advice he would give his younger self about becoming a YouTuber. And much more...   If you're a content creator, we know how time-consuming and tedious it is to edit your own videos. That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days. Guaranteed.  Intrigued? Visit https://www.videohusky.com/pricing/.   Relevant Links LAHWF on YouTube Andrew's Instagram Andrew's fan helps him out Andrew Hales on Money, Life, and YouTube with Danny Duncan Tools of Titans Hugging People with Tim Ferriss The 4-Hour Work Week Big Daws TV Whatever That Was Epic Kong Pham Jaclyn Hales Robuilt's Episode on The Videocraft Show Robuilt on Quitting His Day Job to Go All in as a Creator Andrew pranks his mom for April Fool's   Chapters (00:00) Intro (07:47) Start of conversation with Andrew Hales (08:49) His current plans (17:05) A fan helping out Andrew on the dirt road (18:33) Doing social experiments on YouTube (21:39) Life before YouTube (22:54) His interest in entrepreneurship (31:15) Meeting Tim Ferriss (33:43) Hiding negative comments (36:11) Interviewing and podcasting (43:44) Lessons from Tim Ferriss (45:19) Keeping in contact with YouTuber friends (47:22) The challenge of making fresh content (01:02:17) Trying other video ideas (01:05:01) Reflecting on his old YouTube content (01:10:51) Meeting his girlfriend Karly (01:16:02) Internet fame (01:19:52) If he could give advice to himself 10 years ago (01:25:16) What Andrew learned from doing all those social experiments   Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template   Production Credits Producer: Nikki Vicente Editors: Rex Estanislao, Shara Tecson Project Manager: Choco Arucan Graphics: Paolo Lopez

“I've seen things on other platforms too where something I said got really misunderstood and people just start coming for you. And you feel like, 'Is this everybody? Does everybody think I shouldn't be doing this for a living?' And you have to remember this is one group of people that are in a really bad headspace for some reason. Focus on the people you're helping and just keep helping them.” ⸺ Cassandra Thompson   Cassandra Thompson is a career consultant, speaker, and creator. With a little more than 70,000 subscribers on YouTube, her videos have been viewed around 6 million times (and still growing). Whether you're someone seeking a job in the traditional workforce or trying to build your own business, Cassandra's content is for you. Cassandra's mission is simple: take the overwhelm out of finding a career by building confidence through training and tutorials. She doesn't offer fluffy platitudes like “find your passion” or “live your best life” to those who find her work. Instead, she provides practical, tangible, and actionable advice that empowers her audience to level up in the modern workforce.   In this episode of The Videocraft Show Presented By Video Husky, Jon Santiago talks with Cassandra about her path as a creator. They discuss: Cassandra's career beginnings in the television industry and how that impacted her as a creator. Why she decided to focus on career advice as her niche. The significance of the mantra “done is better than perfect” as a content creator. How she researches what her audience wants. Making sense of negativity and hate from trolls and how to cope. And much more...   If you're a content creator, we know how time-consuming and tedious it is to edit your own videos. That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days. Guaranteed.  Intrigued? Visit https://www.videohusky.com/pricing/.   Relevant Links Cassandra's YouTube channel Cassandra's website Cassandra's Instagram Cassandra's beauty and lifestyle YouTube channel Double Dare with Mark Summers On Air With Ryan Seacrest Video Influencers Benji Travis Sean Cannell Sunny Lenarduzzi   Chapters (00:00) Intro (04:46) Start of conversation with Cassandra (05:45) How she started on YouTube (08:29) Choosing and focusing on a platform (11:16) Working in television (16:28) How television led her to career strategy (20:06) Traditional media vs. social media (24:39) Her YouTube workflow (27:28) Slow growth is still growth (33:01) Finding a community of creators (36:50) Being a career strategist (39:41) Making fresh content (42:51) Having two YouTube channels (44:58) Get to know your audience (51:08) Dealing with negative comments (01:02:55) Her consulting business (01:06:53) Where to follow Cassandra   Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template   Production Credits Producer: Nikki Vicente Editors: Rex Estanislao, Shara Tecson Project Manager: Choco Arucan Graphics: Paolo Lopez

“I'm a super small YouTuber...but I'll still go places like Yosemite and get recognized by people… Knowing that you're kind of taking your children into that realm of people knowing who they are...it's something that you have to think about a lot. It's hard to know what the right decision is to make with that in terms of limiting the amount of exposure…” ⸺ Josh McNair   Josh McNair is the creator behind California Through My Lens, a YouTube channel and blog centered around travel in the Golden State. It's Josh's love letter to his home state and chronicles all the best hikes, drives, food, and more that California has to offer.   California Through My Lens began as a passion project that Josh started to fulfill his desire to create something he owned. It was also his way to document his short, but inexpensive weekend trips around California while encouraging others to do the same.   On YouTube alone, it has generated more than 28 million views from people all across the globe. It's also earned attention from press outlets such as the LA Times, SF Gate, and Good Morning America.   On this episode of The Videocraft Show Presented By Video Husky, Jon Santiago chats with Josh about: How California Through My Lens evolved from photoblog into YouTube channel. How his style of traveling and vlogging will have to evolve now that he has kids. His process behind creating a long-form documentary on traveling Route 66 with his dad. The importance of practicing humility as a content creator. Balancing the private and public-facing side of his life as a creator. And much more...   If you're a content creator, we know how time-consuming and tedious it is to edit your own videos. That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days. Guaranteed.  Intrigued? Visit https://www.videohusky.com/pricing/.   Relevant Links Josh's Website California Through My Lens on YouTube Through My Lens on YouTube California Through My Lens on Instagram Route 66 Road Trip: 14 Days Driving the Main Street of America Johnny and Iz Harris on YouTube   Chapters (00:00) Intro (04:55) Having twins (07:21) Repurposing content (08:43) Josh's creative origins (18:13) How he started traveling (24:55) Route 66 road trip with his dad (32:09) Amie's (his wife) role in his success (34:10) Digital privacy with his children (39:19) Practicing humility and gratitude (42:48) Keeping up with social media platforms (47:09) The business side of California Through My Lens (54:00) Travel plans for the rest of the year (58:08) Finding a niche within a niche (01:00:54) Where to follow Josh   Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template   Production Credits Producer: Nikki Vicente Editors: Rex Estanislao, Shara Tecson Project Manager: Choco Arucan Graphics: Paolo Lopez

“I value the community that I have online...so very much that if I go more than a few days without streaming, like I miss them. I miss my friends! It really is a wonderful way to connect. And especially right now, in a time when so many of us feel isolated and not connected, it's been a brilliant and incredibly therapeutic thing for me, and I hope for people who are able to watch that type of content as well.” — Trisha Hershberger   Trisha Hershberger is a creator, host, and producer, known for her content in entertainment, gaming, and technology.   She rose to prominence on the internet as one of the hosts of SourceFed, a platform founded by Philip DeFranco in 2012 as part of YouTube's $100 million dollar original channel initiative. While at SourceFed, she was also a host for SourceFedNerd and earned two Streamy awards before leaving the channel in 2015.   In this episode of The Videocraft Show Presented by Video Husky, Trisha talks with host Jon Santiago about her early days as a creator plus: How her background in theater translates into her work as a live-streamer. What she learned from the years she spent working with Philip DeFranco. Advice she'd give to any creator who wants to work with brands. Developing her skills as an entrepreneur. Her insights on why she prefers live-streaming on Twitch moreso than YouTube. Her perspective on finding work/life balance as a creator.   And much more...   If you're a content creator, we know how time-consuming and tedious it is to edit your own videos. That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days. Guaranteed. Intrigued? Visit https://www.videohusky.com/pricing/.   Relevant Links Trisha's Twitch Channel Trisha's YouTube Channel Trisha's Website Trisha's Instagram The Naked Truth Podcast (Apple Podcasts Link) SourceFed SourceFedNERD Philip DeFranco   Chapters (00:00) Intro (02:35) How Trisha started acting (07:47) Her first roles as an actor (12:42) Love for gaming and tech (18:03) Streaming and the gaming industry (19:48) Livestreaming vs. pre-recorded content (22:08) Twitch as a happy place (24:49) Twitch vs. YouTube (30:43) Auditioning for SourceFed (37:28) SourceFed as a launchpad for her career (38:51) Working with Philip DeFranco (41:37) Working with production companies (48:59) Being a parent (54:37) Where to follow Trisha   Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template    Production Credits Producer: Nikki Vicente Editors: Rex Estanislao, Shara Tecson Project Manager: Choco Arucan Graphics: Paolo Lopez

“It's not about how often you publish. It's about how you make someone feel about your content.” ⸺ Tim Schmoyer   Thursday, March 2nd, 2006.   That's the day this episode's guest of The Videocraft Show presented By Video Husky posted his first YouTube video.   Fifteen years later and he's still going strong.   Tim Schmoyer is the founder of Video Creators. It's an online community and educational resource for YouTube creators, entrepreneurs, and brand professionals.   Video Creators has developed YouTube strategies for both up-and-coming creators as well as renowned brands including Disney, HBO, Budweiser, eBay, and Warner Brothers. To date, Tim and his team have helped their clients organically achieve over 14-billion views and 61-million subscribers.   In this episode, host Jon Santiago talks with Tim about his own journey as a YouTuber. They also touch on a variety of other subjects including: - The importance of getting your content in front of the right people instead of many people. - Why it's best to focus on what you give rather than what you get as a creator. - Why YouTube is more about one-on-one conversation instead of presentation. - Why content strategy is less about technicalities and more about emotional value. - How he and his wife navigate this brave new world of content creation and consumption as a family with seven kids.   If you're a content creator, we know how time-consuming and tedious it is to edit your own videos. That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days. Guaranteed.  Intrigued? Visit https://www.videohusky.com/pricing/.   Relevant Links - Video Creators website - Video Creators YouTube channel - Reclaiming Motherhood YouTube channel - Owen Hemsath on The Videocraft Show   Chapters - (00:00) Intro - (02:48) How Tim started on YouTube - (06:07) Touching lives through YouTube - (07:52) Getting hired by YouTube - (10:48) Conversation vs. Presentation - (12:21) A BIG audience vs. the RIGHT audience - (16:40) Getting recognized - (20:52) Tim's influences - (22:57) Why some celebrity YouTubers aren't successful - (27:20) The value you give to your audience - (34:00) Emotional value vs. technicalities - (40:45) Networking on YouTube - (47:18) Giving up screen time for a year - (57:00) Kids using social media - (58:58) Private vs. public family life - (01:03:37) Burnout and unhealthy social media habits - (01:09:09) Where to follow Tim   Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template   Production Credits - Producer: Nikki Vicente - Editors: Rex Estanislao, Shara Tecson - Project Manager: Choco Arucan - Graphics: Paolo Lopez

“I'm a big proponent of honesty. Being completely 100% transparent and honest. So I try to be as real as possible when I discuss my ideas…” ⸺ Tom Kuegler   Should you be more opinionated as a content creator? This week's guest excels at making bold statements in his content.   Tom Kuegler is the creator behind the YouTube channel, Finding Tom. With close to 150,000 subscribers at the time of this podcast, Tom has created videos around a host of subjects. But the topic that gets the most of his attention on his channel these days is his deep appreciation for the Philippines.   Aside from vlogs, Tom is also an accomplished blogger. Tom has more than 50,000 followers on Medium. He is also the founder of the Medium publication: The Post-Grad Survival Guide which has over 40,000 readers. Aside from Medium, Tom has also earned bylines from publications such as HuffPost, Elite Daily, and Thought Catalog.    In this episode, you'll learn… - How struggling to build a traditional career after graduating college put Tom on the path to becoming a creator. - The brutal sport he competed in that taught him valuable lessons still relevant to him today. - How finding success in blogging translated to success in video. - The impact that travel (in particular in the Philippines) has had on his life. - Why Tom believes it's important that creators think hard about giving back to their audience.   If you're a content creator, we know how time-consuming and tedious it is to edit your own videos. That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days. Guaranteed.  Intrigued? Visit https://www.videohusky.com/pricing/.   Relevant Links - Tom's YouTube Channel - Tom's LinkedIn - Tom's Instagram - Tom's Twitter - Tom's Website - Tom on Medium - The Post-Grade Survival Guide - The PINOY BAITING Needs to stop - 11 Things You Need To Know About Introverts - Adventurous Kate travel blog - The Videocraft Show episode with After Skool   Chapters - (00:00) Intro - (02:38) Graduating from university - (08:44) Journaling - (10:34) Origins of Tom's Creativity - (15:24) Wrestling - (26:03) Freelance writing - (32:59) Tom's travels - (43:36) Writing on Medium - (48:10) Going to the Philippines - (52:45) Meeting Manny Pacquiao - (1:01:14) How Tom started vlogging - (1:06:40) Pinoybaiting - (1:13:11) Responsibility as a content creator - (1:19:14) Being opinionated - (1:29:24) Dealing with negativity online - (1:37:06) Burnout and taking a break from YouTube   Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template   Production Credits - Producer: Nikki Vicente - Editors: Rex Estanislao, Shara Tecson - Project Manager: Choco Arucan - Graphics: Paolo Lopez

Having a big following, it does have value and it does get your foot in the door to a lot of things. And it's funny, you kind of have to play these games to get to a certain level. And once you get beyond this level, you can kind of write your own rules. ⸺ Mark Wooding, After Skool   This week's guest on The Videocraft Show Presented By Video Husky has a face you might not be familiar with. But there are likely many of you who are no stranger to his incredible work.   Mark Wooding is the artistic mastermind behind the brilliant YouTube channel, After Skool. Mark has created a library of content, featuring philosophical and motivational speeches, talks, and lectures reimagined through vivid, whiteboard illustrations. Some of the prominent people whose words have enjoyed Mark's illustration treatment include Alan Watts, Steve Jobs, Will Smith, and Dave Chappelle.   The mission of After Skool, which at the time of this podcast has just about 1.7-million YouTube subscribers, is simple: to make learning more accessible and entertaining for anyone who watches.   In this episode, Mark and Jon discuss: - The origins of Mark's artistic and creative abilities. - How and why Mark had to reinvent After Skool a handful of times since its creation in 2016. - The upsides and downsides to having a large following on YouTube. - The difference between being busy and being productive. - The #1 piece of advice he would give to any aspiring content creators.  - The art of saying no.   And much more…   If you're a content creator, we know how time-consuming and tedious it is to edit your own videos. That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days. Guaranteed.  Intrigued? Visit https://www.videohusky.com/pricing/.   Relevant Links - After Skool on YouTube - After Skool on Instagram - Kram Gallery - Why Don't Country Flags Use The Color Purple?: Mark's Book - Ikigai - 1,000 True Fans - Viral San Francisco YouTuber, creator of ‘After Skool,' illustrates bite-sized philosophy: SF Chronicle - Millennials in the Workforce, A Generation of Weakness - Simon Sinek​ - My Bondage and My Freedom by Frederick Douglass​​ - Paul Stamets, the mushroom expert​ - The Moment with Brian Koppelman - Give and Take by Adam Grant   Chapters - (00:00) Intro - (01:42) The origins of Mark's creativity - (11:00) His philosophy - (20:18) Thoughts on vanity metrics - (24:05) His upbringing - (31:39) The Creator Economy - (52:51) Learning never ends - (59:44) Perspective is important - (01:03:57) His creative process - (01:15:47) Skill of saying no - (01:18:50) Reaching out to people you admire - (01:29:10) How he collects his ideas - (01:33:28) Pushing your limits - (01:37:18) Feedback vs. hate - (01:39:44) Mark tells a funny story   Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template   Production Credits - Producer: Nikki Vicente - Editors: Rex Estanislao, Shara Tecson - Project Manager: Choco Arucan - Graphics: Paolo Lopez

“Sharing (the messy parts of travel) I think is important along with sharing the beautiful b-roll as well. Because otherwise a lot of people will go travel and think it's going to be a certain way. And I never want to show that kind of unrealistic perception of a place. But it is hard as a content creator because you also want the video to look nice. So it's always like this internal struggle figuring out where to be raw and real and then where to just do that beautiful cinematic content.” – Laura Reid   Laura Reid is a travel vlogger and videographer who hails from beautiful Vancouver, British Columbia. Since 2013, Laura has been creating content on YouTube, originally focusing on her interests in fashion and lifestyle - all while pursuing a degree in psychology at the University of British Columbia.    But after graduating, the travel bug bit her hard. And before entering the work world, she explored the real world first, backpacking for six months throughout Southeast Asia. After a brief stint with a marketing agency upon returning back home, she took the plunge into working for herself in 2017 and she hasn't looked back since.    In this week's episode of The Videocraft Show Presented By Video Husky, Jon connects with Laura and chats with her about… - What inspired her to get on the road and how travel impacted her approach to life. - Her thoughts on curating the beautiful and messy parts of travel.  - The logistics and challenges behind building an eCommerce business as a creator. - What she's learning about creating content on TikTok. - The importance of adapting to how platforms change.   And much more…   Chapters - (00:00)​ Intro - (03:19​) Her YouTube journey - (09:15)​ Early days - (13:00)​ Her travels - (20:13)​ Travel vlogs - (29:09​) Livmore the Label - (38:34)​ Social media platforms - (44:28)​ Logistics of travel vlogs - (49:30)​ Safety while traveling - (51:51) Being a female content creator - (58:21)​ Where to follow Laura   If you're a content creator, we know how time-consuming and tedious it is to edit your own videos. That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days. Guaranteed.  Intrigued? Visit https://www.videohusky.com/pricing/.   Relevant Links - Laura's YouTube Channel - Laura's Instagram Account - Laura's TikTok Account - Laura's Website - The Travel Times - Laura's Podcast - LIVMORE - Laura's clothing company (not sponsored) - juicystar07 YouTube channel   Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template   Production Credits - Producer: Nikki Vicente - Editors: Rex Estanislao, Shara Tecson - Project Manager: Choco Arucan - Graphics: Paolo Lopez

“I really try to make my videos helpful. So if you're going to go (travel) in winter, summer, pandemic, non-pandemic, you can learn from those videos.” – Mark Wolters   Travel tips minus the fluff.    That's what you can expect when you tune into Wolters World on YouTube. Every week, Mark Wolters and his family create videos about the best and worst parts of traveling so that fellow travelers can get the most out of their trips.    Wolters World, which started in 2009, is one of the longest-running travel channels on YouTube. In a little more than a decade, Mark and his family have produced close to 2,000 videos and counting.   Jon Santiago welcomes Mark as a guest on this week's episode of The Videocraft Show Presented by Video Husky. They chat about a variety of topics including: - Why Mark decided to begin a YouTube channel. - Starting another YouTube channel in a completely different niche. - Why he's happy with keeping his YouTube channels as a profitable hobby and not a full-time gig. - How his passion for travel started. - How he deals with negativity on YouTube. - The impact of traveling on his kids.   And much more.   Relevant Links - Wolters World Website - Wolters World on YouTube - Wolters World on Instagram - Wolters Twitter - Professor Wolters Youtube channel - Simply Jocelyn YouTube channel - Professor Christmas YouTube channel - Visit Xi'an - Top 10 Sites in Xi'an, China - Terracotta Warriors - Learn German: Accusative Prepositions - Wolters World's First Video - MrBeast YouTube channel - Johnny Harris YouTube channel - Iz Harris YouTube channel   Chapters - (00:00) Intro - (01:39) Starting Mark's YouTube channel - (07:53) Passion for travel - (16:17) Being a professor - (26:08) Being a YouTuber - (41:03) Organizing travel content - (47:41) You don't have to be perfect - (51:21) Collaborations - (53:45) Dealing with negativity - (58:55) Having two YouTube channels - (01:00:40) Building a community - (01:04:41) Balancing YouTube and a day job - (01:09:45) Simply Jocelyn YouTube channel - (01:14:57) Impact of travel on his children - (01:23:39) Vision for the future   Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template   Production Credits - Producer: Nikki Vicente - Editors: Rex Estanislao, Shara Tecson - Project Manager: Choco Arucan - Graphics: Paolo Lopez

This week's episode, is from an interview Bryan did on The Video Craft Show with Jon Santiago from Video Husky. The two hour long interview is a detailed look at the creative process behind NachoAverageFinds and how Nacho and Bryan grew their channel with Sneaker History videos. Follow Bryan on Instagram: https://www.instagram.com/bryan_mederosFollow Nacho on Instagram: https://www.instagram.com/nachoaveragefindsEmail us: NachoAverageFinds@gmail.com Hosted on Acast. See acast.com/privacy for more information.

Doug is interviewed by Jon Santiago for The Video Craft show. Thanks to Video Husky for chatting with Doug and letting us republish. The original episode with all the links to podcast directories. Niche Website Builders set up an exclusive offer for the Niche Site Project community.  Get 10% more content for content orders Get 10% more content on Done For You websites Save 10% of link building packages Go here and enter your name and email to get the discount codes. This episode is brought to you in part by Ezoic. Contact me. Ask Questions! Send me an email here: feedback@doug.show Leave a voicemail: (406) 813-0613

Doug is interviewed by Jon Santiago for The Video Craft show. Thanks to Video Husky for chatting with Doug and letting us republish. The original episode with all the links to podcast directories. Niche Website Builders set up an exclusive offer for the Niche Site Project community.  Get 10% more content for content orders Get 10% more content on Done For You websites Save 10% of link building packages Go here and enter your name and email to get the discount codes. This episode is brought to you in part by Ezoic. Contact me. Ask Questions! Send me an email here: feedback@doug.show Leave a voicemail: (406) 813-0613

Season 1 of The Videocraft Show is in the books! We learned a lot from our first slew of guests. In this episode, Jon Santiago and producer Nikki Vicente recap their biggest takeaways and lessons from the creators featured.   If you're a content creator, we know how time-consuming and tedious it is to edit your own videos. That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days. Guaranteed. Intrigued? Visit https://www.videohusky.com/pricing/.   Relevant Links - How to Use Curiosity to Fuel Your Creativity with Jake Matthews (Ep #1) - How to Be More Creative; Stay Curious (with Jake Matthews) - How to Start Working With Brands as a Photographer (with Jake Matthews) - How Travel Can Change You (with Jake Matthews) - Creators vs Influencers, Navigating Brand Deals with Martin Wong (Ep #2) - How to Avoid Burnout as a Content Creator (with Martin Wong) - Appreciating the Process of Creation for YouTube with Bryan Mederos (Ep #3) - How to Be Successful in Content Creation (with Bryan Mederos) - You Don't Need a Huge Audience to Make Money on YouTube w/ Owen Hemsath (Ep #4) - How to Stand Out On YouTube (with Owen Video) - How to Create a Content Strategy on YouTube (with Owen Video) - How Levi Kelly Built a YouTube Channel Focused on Touring Quirky Airbnbs (EP #5) - How To Deal With Negative Comments (with Levi Kelly) - MrBeast's YouTube channel - JennaMarbles' YouTube channel - Becoming a YouTube Creator on the Rise with Robuilt (Ep #6) - You Don't Need An Expensive Camera To Make YouTube Videos (with Rob Abasolo of Robuilt) - A look inside my $72,000 Los Angeles Tiny Home | Tiny House Vlog #1 - Barry Manilow's A Very Strange Medley (V.S.M.) - Find Your Niche by Combining Different Passions with Marielle Hénault (Ep #7) - Aquamermaid website - Make Content That You Love and Enjoy (with Marielle Chartier-Hénault) - How to Create More Video Content By Building Systems w/ Doug Cunnington (Ep #8) - How To Make Content That Makes Sales (with Doug Cunnington) - Embrace Experimentation as a Video Creator w/ Monte Weaver of Valet Media (Ep #9) - Pay Attention To The Comments Section (with Monte Weaver) - Focus On Uploading More and More Content (with Monte Weaver) - How To Build A YouTube Audience By Creating Problem-solving Content w/ Desiree Martinez (Ep #10) - Maintaining A YouTube Channel and Balancing Time (with Desiree Martinez) - Women of YouTube podcast   Having trouble organizing ideas for your videos? Download a copy of our free script template by joining our email list: http://bit.ly/vc-script-template   Production Credits Producer: Nikki Vicente Editors: Rex Estanislao, Shara Tecson Project Manager: Choco Arucan Graphics: Paolo Lopez

“Think about where you want to be 10 years into being a creator and that will be your measuring stick.” - Desiree Martinez   Desiree Martinez is the founder of All in One Social Media, an online marketing agency that helps companies leverage social media. She's also the host of the popular Women of YouTube Podcast, a show that spotlights the unique experiences and challenges faced by female video creators.    In this episode of The Videocraft Show, she chats with Jon Santiago about the cross-section between business and content. Among the topics they discuss include: - Why the 2008 financial collapse turned out to be a blessing in disguise for her career as a marketer and content creator. - Building a business around the mission of employing military spouses. - How she generates leads for his agency by creating problem-solving YouTube content. - Why it's important for YouTbe creators to build other sources of income outside of Google Adsense. - How she juggles her many projects as the wife of a military veteran, mother, and content marketer.   And much more…   If you're a content creator, we know how time-consuming and tedious it is to edit your own videos. That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days.  Intrigued? Visit https://www.videohusky.com/pricing/.   Relevant Links - All in One Social Media - Desiree's Website - Women of YouTube Podcast - Desiree's YouTube Channel - Desiree's Instagram - Screenshot of Jon's email to Desiree - "Vlog Like a Boss: How to Kill It Online with Video Blogging" by Amy Landino   Stay up-to-date with The Videocraft Show at http://bit.ly/subscribe-videocraft.    Production Credits - Edited by Rex Estanislao - Additional production assistance by Nikki Vicente

“If five people watch the video, be happy. Because all we're focused on is doing your first 50 videos. So once you get past those first 50 videos that are not perfect...then you can see if this is going to work for you.” - Monte Weaver   This episode of The Videocraft Show features a conversation with Monte Weaver. Monte is a digital strategist turned content creator who teaches all things tech and social media. In 2020, Monte took the plunge into YouTube and to his surprise, his channel took off. In only a matter of months, he went from a handful to a few thousand subscribers.   Host Jon Santiago chats with Monte about his journey on YouTube thus far. They also discuss: - How he's leveraging new video platforms, like Amazon Live, to make money as a creator. - The rule of 50 and why it's important for new YouTube creators to follow. - Building relationships with brands and his audience. - The process of creating an online course. - The value of paying close attention to what your audience is saying in the comments section. - Why you have to know your value as a content creator, especially when it comes to brand deals.   And much more…   If you're a content creator, we know how time-consuming and tedious it is to edit your own videos. That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days.  Intrigued? Visit https://www.videohusky.com/pricing/.   Relevant Links - Monte's YouTube Channel - Monte's Website - Think Media on YouTube - Tom Buck on YouTube - The YouTube Video that Took Off For Monte - 3 Elements of Creating a Viral YouTube Video - Deep Work by Cal Newport   Stay up-to-date with The Videocraft Show at http://bit.ly/subscribe-videocraft.    Production Credits - Edited by Rex Estanislao - Additional production assistance by Nikki Vicente

It's just been slow grinding it out. There's never been a huge inflection point.  - Doug Cunnington   In this week's podcast, Jon connects with Doug Cunnington, founder of Niche Site Project, a go-to-resource for anyone who wants to learn about affiliate marketing. Aside from being an internet marketer, Doug is also a content creator. Along with his website and podcast, Doug's built an audience on YouTube by teaching affiliate marketing.   In this episode, Doug and Jon discuss a host of topics including: - How he creates YouTube videos by repurposing content he's made for other platforms. - How live streaming differs from creating edited videos. - Why it's important to him to drive his YouTube viewers to his email list. - The value of posting YouTube videos daily. - How he prepares for interviews and the method he uses in asking the right questions.   And much more…   If you're a content creator, we know how time-consuming and tedious it is to edit your own videos. That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days.  Intrigued? Visit https://www.videohusky.com/pricing/.   Relevant Links - Doug's YouTube Channel - The Doug Show - Niche Site Project - I Published 60 YouTube Videos in 30 Days. Here's What Happened. - Cal Fussman   Stay up-to-date with The Videocraft Show at http://bit.ly/subscribe-videocraft.    Production Credits - Edited by Rex Estanislao - Additional production assistance by Nikki Vicente

I have nothing to hide pretty much. A lot of people (hesitate to share and are) like, ‘Oh this is my secret recipe of success of how I make my stuff.' I feel people will buy more from you because they know exactly how you make it and how you do it. A lot of people, even if they know how you do (what you do), they're not going to make it themselves. It's too much work. – Marielle Chartier-Hénault   If you're struggling to figure out the identity of your YouTube channel, then this episode of The Videocraft Show is for you. Jon connects with Marielle Chartier-Hénault, an entrepreneur who's leveraged content for her business. By combining her interests in swimming, fitness, and Disney princesses, Marielle founded the Aquamermaid School, a one-of-a-kind business centered around the unique niche of mermaiding.   In this episode, Marielle and Jon discuss… - How creating content for YouTube has helped her build awareness for her business. - Why collaboration has been a key to growing both her channel and company. - How long it took her to reach her first 1,000 subscribers. - How she uses SEO to determine which videos she should make. - Her open and transparent attitude when it comes to business.   And much more…   If you're a content creator, we know how time-consuming and tedious it is to edit your own videos. That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days.  Intrigued? Visit https://www.videohusky.com/pricing/.   Relevant Links - Marielle's YouTube Channel - Aquamermaid - Learn How We Made Penelope Cruz Silicone Mermaid Tail - What is mermaiding? - Ahrefs - SEO Tools & Resources   Stay up-to-date with The Videocraft Show at http://bit.ly/subscribe-videocraft.    Production Credits - Edited by Rex Estanislao - Additional production assistance by Nikki Vicente

I really try to cherish what I have and cherish the audience that I've built, and I'm very thankful for it… I always remind myself to be thankful for what I have. -Rob Abasolo (of Robuilt)   Welcome to another edition of The Videocraft Show presented by Video Husky. This episode features a conversation Jon had with Rob Abasolo of the YouTube channel Robuilt. Like last week's guest, Levi Kelly, Rob creates video content around the narrow niche of tiny houses and unorthodox homes. He's still a relative newcomer to YouTube. But his channel exploded in growth just six months after he started it in 2020.   In this podcast, Rob and Jon talk about some of the following subjects: - Balancing YouTube and the responsibilities to his family and day job. - How he comes up with ideas for new videos. - What prompted him to choose his niche. - How he became a Creator on the Rise on YouTube. - The moment he realized he needed to outsource his editing. - Why you can't be a YouTuber just for the money. - Why it's important to maintain a positive outlook in spite of challenges you'll face as a creator.   And much more…   If you're a content creator, we know how time-consuming and tedious it is to edit your own videos. That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days.  Intrigued? Visit https://www.videohusky.com/pricing/.   Relevant Links - Rob's YouTube Channel - Rob's Instagram - Rob's Website - Barry Manilow: A Very Strange Medley - How much does this $165,000 Tiny House make on Airbnb? | Meeting the Host - Talking TINY HOMES, tiny toilets & everything in-between w/ Airbnb Enthusiast & Youtuber Levi Kelly - A look inside my $72,000 Los Angeles Tiny Home | Tiny House Vlog #1 - THIS $200,000 SPACESHIP TINY HOUSE HAS BEEN FULLY RESTORED! - Levi Kelly's YouTube Channel   Stay up-to-date with The Videocraft Show at http://bit.ly/subscribe-videocraft.    Production Credits - Edited by Rex Estanislao - Additional production assistance by Nikki Vicente

“I think what a lot of people do is they're like if I add this magical keyword into my title, my video will pop. You've got to remember there's 100 other people just like you thinking those same thoughts, okay? So it really comes down to content strategy. And your content strategy - your YouTube Channel - should be like a table, a sturdy, reliable table.” – Owen Hemsath   Owen Hemsath is a creative entrepreneur who coaches industry thought-leaders on how to leverage the power of YouTube. He teaches students all they need to know about being successful on video without a huge audience. With a small but mighty presence of 60,000 subscribers on YouTube, Owen practices what he preaches.   In this episode, Owen and Jon Santiago discuss a handful of topics including: - How Owen overcame a troubled history to become a family man and successful with YouTube. - Owen's mission to create entertaining video content for families. - How to create an effective YouTube content strategy beyond SEO. - The overlooked tactic that smaller creators can use to land brand deals. - How to deal with rejection from potential sponsors.   And much more...   If you're a content creator, we know how time-consuming and tedious it is to edit your own videos. That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days. Guaranteed.  Intrigued? Visit https://www.videohusky.com/pricing/   Relevant Links - The Video Marketing School - Owen's YouTube Channel - Owen's Instagram (@owenvideo) - Owen's TikTok (@owenvideo) - Alex Becker - Brian G Johnson - Roberto Blake - Nick Nimmin - Peter McKinnon - Shonduras   Stay up-to-date with The Videocraft Show at http://bit.ly/subscribe-videocraft.   Production Credits - Edited by Rex Estanislao - Additional production assistance by Nikki Vicente

“I have this like burning desire to solve this creative problem, you know? Doesn't matter if I'm gonna go to sleep at 2 in the morning - I gotta figure it out.” – Bryan Mederos, Nacho Average Finds   Bryan Mederos is one-half of the brains behind Nacho Average Finds. In 2017, Bryan launched this YouTube Channel with his brother, Nacho, as a love letter to sneaker culture. Over the years, the content of their channel has evolved and these days, they're known for their documentary deep dives into the history of some of the world's most iconic kicks.   In this episode, Bryan and Jon Santiago have a wide-ranging conversation about a variety of subjects including: - The origins of his YouTube Channel. - Embracing the challenge of creative work. - Why an obsessiveness to learn fuels his development as a creator. - Why YouTube analytics aren't always the answer to growing a channel.   And much more…   If you're a content creator, we know how time-consuming and tedious it is to edit your own videos. That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days. Guaranteed.  Intrigued? Visit https://www.videohusky.com/pricing/   Relevant Links - Nacho Average Finds on YouTube - Nacho Average Finds on Instagram - Nacho Average Finds on Facebook - Seth Godin - Johnny Harris - Gary Vaynerchuk on being a New York Jets fan   Stay up-to-date with The Videocraft Show at http://bit.ly/subscribe-videocraft.    Production Credits - Edited by Rex Estanislao - Additional production assistance by Nikki Vicente

“What am I competing against (for a brand deal)? You know a lot of times yes, influencers are competing with influencers. But the biggest competition is actually the platform itself." – Martin Wong   Martin Wong is a creator who's leveraged his influence as an award-winning photographer into a significant following on social media. Martin Specializes in shooting a variety of subjects, but what's really put him on the map is his work with cosplay models and gamers. Based in Los Angeles, Martin is also deeply embedded in the heart of influencer and creator culture in the US.   In this episode, Martin speaks with host Jon Santiago about:  - How and why he got started in photography. - His tips and advice for developing a career as a content creator or influencer. - The distinction between influencers and content creators. - How to stay grounded and level-headed when you have thousands of followers on social media. - Building an online community.   And much more…   If you're a content creator, we know how time-consuming and tedious it is to edit your own videos. That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days. Guaranteed.  Intrigued? Visit https://www.videohusky.com/pricing/.   Relevant Links and Content - Martin's Website - Martin's Instagram (@martinwongphoto) - Martin's Twitter (@MartinWongPhoto) - Martin's TikTok (@MartinWongPhoto) - Martin's Discord Channel   Stay up-to-date with The Videocraft Show at http://bit.ly/subscribe-videocraft.    Production Credits - Edited by Rex Estanislao - Additional production assistance by Nikki Vicente

“Photography, videography - any sort of creativity - always feels like a very peaceful, heart-reset for me. It kind of allows me to slow down and breathe and just take in my surroundings.” – Jake Matthews   In the very first episode of The Videocraft Show presented by Video Husky, host Jon Santiago speaks with Jake Matthews. Jake is a multimedia creator based in Nashville, Tennessee. His creative work behind the camera has landed him gigs with companies such as Airbnb to Lululemon. And from Kenya to Greece, his creativity also enabled him to travel all over the world.   In this conversation, Jon and Jake discuss: - Why curiosity is so important to him and his work. - How traveling around the world inspires him to become a better creator. - The four elements that make 95% of great visual content (One of them isn't your camera). - Handling people's expectations and perceptions of his life as a content creator. - How to manage finances as a content creator.   And more...   If you're a content creator, we know how time-consuming and tedious it is to edit your own videos. That's why Video Husky provides unlimited editing at a flat monthly rate. Just send us your footage plus instructions of what you want and you'll get the first draft of your video in 1-2 business days. Guaranteed.  Intrigued? Visit https://www.videohusky.com/pricing/.   Relevant Links - Jake's Website - Jake's Instagram (@jakesvisuals) - Bizbud - J Creative House   Stay up-to-date with The Videocraft Show at http://bit.ly/subscribe-videocraft.    Production Credits - Edited by Rex Estanislao - Additional production assistance by Nikki Vicente

Here is my updated Video Husky Review. Just in case you're wondering if you should outsource your video editing. Want more help to Automate Your Business. Go to AutomateWithEase.com --- Support this podcast: https://anchor.fm/automationpodcast/support

Here is my Video Husky Review...or more like a first impressions of Video Husky. Check them out at VideoHusky.com --- Support this podcast: https://anchor.fm/automationpodcast/support

  Alex McClafferty was the co-founder of WP Curve, an amazing resource on the team. He really helped me scale up what I was doing for my business. And taught me a lot of the foundational lessons I learned in managing great team members, creating amazing systems, and building a business that is scalable.  Alex continues to work with people these days in that respect and has a lot of great information on how to create a productized business, which he is going to share with you today. P.S. Alex is giving away his Consultant to CEO Program for free! More info at productize.co     What You Will Learn On This Episode Alex's Role as Co-Founder at WP Curve The Acquisition of WP Curve by Godaddy Setting Clear Roles and Responsibilities for Your Team The Process of Productization What Pushed Alex to Become a Coach and What He Offers to His Clients   Links and Resources Mentioned in this Episode Video Husky  Lead Cookie PodSquad TaskDone HQ Productize   Transcription Kyle G.: Hello and welcome to The Story Engine Podcast. My name is Kyle Gray and today on this show we have Alex McClafferty. I am so excited to share Alex with you today because he is a friend of mine who I met in my early days in the startup marketing entrepreneurship world at WP Curve. Alex was the co-founder of WP Curve, an amazing resource on the team, and really helped me scale up what I was doing for that business and taught me a lot of the foundational lessons I learned in managing great team members, creating amazing systems, and building a business that is scalable. Alex continues to work with people these days in that respect and has a lot of great information on how to create a productized business, which he is going to share with you today. So without any further ado, let's turn it over to Alex.   Kyle G.: Alex McClafferty, welcome to The Story Engine Podcast. I am so excited to have you on here today.   Alex McClafferty: Hi. Thanks for having me man, and it's a pleasure to be aboard Kyle Gray's pirate ship.   Kyle G.: So, oh gosh, in case you haven't seen it, he's teasing me for my wooden background or our false wooden background as it may. Anyway, Alex, we have a history coming into the show. We've been friends for a long time now and I'm really excited to catch up on a lot of this, but first I want to introduce you properly and traditionally on the show with the first question that I always ask my guests is, tell me about a moment in your life that has defined who you are and what you do today.   Alex McClafferty: Wow, I feel like I should've prepared better for this interview. That's a really good question. A moment that's defined who I am and what I do today. Hmm. I'll jump into the company sale really quickly. So Kyle and I know each other from WP Curve. Kyle was our head of content, our content marketing extraordinaire back in those days. We started that company 2013, Kyle I think you joined at about 2014 or '15 something like that-   Kyle G.: Right at the end of '14.   Alex McClafferty: Yeah, and then we ended up being acquired by GoDaddy in 2016, at the end of 2016, and so the acquisition process for me was a real, I would say, a gauntlet, because I felt like I was going to make this deal happen as in it was on me and there was a lot riding on me. And so part of that was self-reliance, being able to say, "If there is an outcome that I want to kind of manifest or make happen and if I do the right thing and work really hard, I can be proud of my effort, but I can't necessarily control the outcome."   Alex McClafferty: So that was something that I really took away from selling that company, which was I didn't know what was happening on the GoDaddy side of the deal. All I had control over was how I showed up and the amount of effort that I put in and how I approached what I was doing. And that stood me in good stead since then, which is working really hard and hoping for the best, but accepting that sometimes things won't go the way that you want them to. I was fortunate enough to get the outcome that I was gunning for with the GoDaddy sale though.   Kyle G.: Well yeah, and congratulations on that because I remember it is really exciting to have you on the show and reflect about those times because I think WP Curve was a very defining time for both of us. And yeah, seeing that sale go through and seeing that whole process happen, at least from a somewhat distant perspective, it was really impressive to see how quickly the company grew and how you were able to not only get it sold but further scale it beyond there. I'd love to hear maybe a little bit before the sale of WP Curve and a lot of what you were doing behind the scenes then to scale it up and take it through its whole journey.   Alex McClafferty: Yeah. So I was definitely a behind the scenes guy. Co-founder Dan was much more, I would say, in the limelight and out there marketing his book and the other stuff that he was into. And I assumed the role of kind of, I don't know ... What was I? I was like operations, I was coaching, I was leading-   Kyle G.: Like COO, yeah.   Alex McClafferty: Yeah. I was all over the place and not really out in the public eye, but working very closely with the team to make sure that things were getting done. So one of the things that I took away from managing and leading people from a few years of experience, is that I like to build teams that are self managing at some levels. So I was looking for people that didn't necessarily have to have a ton of skill, they didn't have to be the most expert in their field, but I wanted them to be very driven and have a lot of will and have a lot of, I don't know, drive to be better and drive to improve.   Alex McClafferty: And so we ended up building this awesome team of WordPress developers who are all around the world, all have fun personalities, had a really, really good culture, which is sometimes hard to get in a remote team because you don't have that time for water cooler talk and then-   Kyle G.: Yeah, all over the world really, not even the same time zone. I was so impressed seeing all of the banter happening on the Slack channel. People were celebrating each other's birthdays. It was an incredible feat to really have the team together the way it was, and I think it was such a unique service to be able to deliver on that promise of having somebody awake and ready to go anywhere in the world to help you with WordPress issues.   Alex McClafferty: And not just awake and ready to go, but really motivated to do the work. That was the other thing. One of the team members was based in Africa, this guy would love to get on live chat and just talk to customers all day. That was his thing and we had different versions of that level of commitment and excitement for the work. And ultimately I think that was a big factor in why the company was attractive to a buyer like GoDaddy and why we were able to take it and then scale it because we had that culture.   Alex McClafferty: So a lot of my work, I think in the early days, was around building the team, making sure that people were looked after, making sure that people had the opportunity to provide feedback or had an outlet or had the support that they need. And then you and I had many a conversation about here's a challenge, how are we going to overcome this? What's the next step? And I think I remember jamming with you on one particular thing, which is like the guest posting process or something like that.    Kyle G.: Oh my gosh, yeah, that was the turning point for me. I do remember this conversation because at the time I was just like, "Working with guest writers is like herding cats. I just need to become a better writer because I can do this faster than them on my own." And you were like, "No, that's not how it needs to be." And this was truly when things started to change. And then, yeah, we started honing in on the process of how do we set good expectations and how do we eliminate any kind of questions, any kind of issues, before they even arise and within that moment, in that turning point and when we started to change and create a proper style guide, which is the foundation for the style guide and the strategy templates I'm using or I have in the story engine right now, but that was the moment.   Kyle G.: That's when I was able to go, I remember beforehand I was struggling to produce two our three great articles a month and then all of a sudden we were hitting 10 consistently every month just from that change. So, incredibly powerful stuff.   Alex McClafferty: Yeah, that was fun. I remember giving you feedback because we would refine and then I'd have comments or I'd have points of view and I'd read through it as if I was a writer trying to get the points and make sure it was super clear. And again, these are the things that happen in the background of a business, which is not necessarily the most glamorous work. It's not, you know, front line where you're out with the shining lights or anything, but it's necessary because that's what scales, those are the things that really scale.   Alex McClafferty: And we had a few of those different kinds of projects within WP Curve that happened and they were executed and I think that kind of mentality, just getting in and getting the work done, kind of pulled things through and permeated the team as well, which was a big focus on process and quality and figuring out ways to improve what was existing, which again going into a company like GoDaddy, they had existing processes, they had existing structures, and we were like, "Those are cool, but is that the best way to do it?" And that creates some challenges and some ripples and whatnot, but that's part of the fun of being the new company on the block and trying to shake things up. So we took that to the big leagues.   Kyle G.: And I think one of the things that really caught people's attention with WP Curve was this productization and this process. And this is something that you've continued to hone and refine and master and you are now working with many different people to help them build their own productized services. I'd love to hear just a little bit about what does a productized service mean to you these days and what are some of the key components of that?   Alex McClafferty: Yeah. Well see, the funny thing about this is a productized service is going to be different for each founder. I go inside out as far as what the business can be, so a productized service to me could be a scalable coaching program because I'm in the business of coaching and at some point I just tapped out of like three or four hours of calls a day. So I need to figure out a way to serve more people but do it in a consistent manner and even hopefully better than what I can do one on one. So with the productized services that I see coming through, there's a lot of folks that are inspired by the WP Curve model and they'll take that into different verticals, whether that's live chat or lead generation or video editing or supporting another platform.   Alex McClafferty: But the principles are the same, which are as a founder, you have a business that can run without you. You can literally step back from the business and observe what's going on. You've got a team that has absolute clear definition of what their roles and responsibilities are. You've got kind of like a paint by numbers financial model as far as understanding, okay, at $50,000 a month in revenue, we know the profit margin is going to be this, we know we can reinvest this amount for growth, and this is what the value of the business is going to be.   Alex McClafferty: So I like having structure and process around these businesses because when you have that, then you can kind of sit back and go, "Okay, what else do I want to spend time on? What else do I want to do?" Which is what I did with WP Curve. In 2015 I kind of stepped back a little bit from that business and went out and did some consulting with SaaS companies in San Francisco, which was awesome because there was so much cool stuff happening and still is today, and got to meet a bunch of founders of really big and successful companies and learn from those folks and then go back and apply that to my business or others' consulting clients and really free up that time.   Alex McClafferty: So yeah, to summarize all of that, productized service to me is a business in which you can scale, step away from, it has a terminal value so there's an asset that you're building rather than just cashflow from a consulting offering, and it's run by a team, a team of people that do the work that you could probably do yourself, but it's going to be done a whole lot better through a team.   Kyle G.: Absolutely. And when coming onto a productized service, this is something that's very attractive and a lot of people are going for these kinds of things. But I don't think, unless you are very intentionally building a service like this, or you are intentionally trying to create these systems, it very rarely just kind of happens on its own. And I'm wondering what are some of the first questions that you would ask somebody you work with or some of the first places that you would start to look for opportunities for productization? Because I also think it falls on a spectrum. It's not something that you can just be one day not productized and then one day fully productized. I think it's a process in kind of the other meaning of the word and kind of evolving into that.   Alex McClafferty: Yeah. So the first question I actually ask founders is why they're building what they're building. So I use this framework, which is assuming that you're going to be successful building this or any other business, why are you choosing this one? And what I'm looking for is some conviction because you can go and flip burgers at McDonald's, you can go and flip a sign on a crosswalk, whenever you want to do, but your heart needs to be in it. And this was a mistake that I made with WP Curve because I was never truly passionate about WordPress or even WordPress support. But [bctt tweet="If you are genuinely interested in the space that you are stepping into, going through the ups and downs, going through the highs and lows of the business is so, so much easier. - Alex McClafferty" username="kylethegray"] If it's something that's kind of boring and you're not super interested in, then that's going to be reflected in how the business grows.   Alex McClafferty: So I look for some conviction up front and then I start to take people through different frameworks to understand, okay, let's say you're a consultant and you want to productize your service. Typically one of the challenges that consultants have is that they're an expert in their field, but they have a hard time distilling that knowledge to be able to pass it on for someone else to execute on their behalf. So you start to look around within the consulting offering as to what is something that a client needs on a repeating basis, there's some recurring revenue that can be generated from your offering. And so that's going to vary from consultant to consultant, but consultants will often get in their own way because they're very good at what they do and they have a hard time letting go of the reins.   Alex McClafferty: So then you start to ask the questions of, "Okay, well if you don't let go of the reigns now, at what point will you be able to, and at what point will you be able to bring in a team to do it? Because if you can't let go of a little thing, then how are you going to let this business run by itself?" So as you can see, a lot of that comes back to mindset and looking at what you want in the future versus where you're at today. And then other things that come to mind are like what's the end game for this business, which is again, something that in the WP Curve days we didn't get clear on until a year or so in. We started building this thing where this is really cool, we know that it solves a big problem, but what's our exit opportunity? What's the scenario for, you know, if we want to sell to a hosting company or if we want to sell to someone on market or if one of us wants to buy each other out.   Alex McClafferty: We didn't have any of that clarity, so I advise people to start with the end in mind when they're building out a productized service and then kind of paint or color in the lines as they go backwards, which is easier said than done because I've seen it done and helped a lot of people do it now, but when you're starting out it's like, "Okay, what's the first thing that I put a process around? I don't know, like ..." and then you just kind of get confused.   Kyle G.: One of the things you're doing now, you're working in coaching and helping other people do this, but you're still working on walking the walk in your own coaching business and in productization. We were talking just the other week and you mentioned pretty much all of the services that you work with to grow your business are all productized services. I'd like to know as a coaching business and growing your coaching business, what have been some of the most useful productized services that you've been using that have helped you grow and expand your reach and your message?   Alex McClafferty: Yeah, there's some that I'm actively using and then there's some that I'm going to bring into the fold. So one of my clients, his name is Justin, he runs a productized service called Video Husky and they're basically the WP Curve for video editing. So I think his price point is around 500 bucks a month. And you send these guys raw files with a template of what you want it to look like, maybe some inspiration as far as style goes, and they'll chop that up for you and send it back to you and you'll be able to go back and forward. So I've used those guys to help with video content.   Alex McClafferty: There's other productized services out there for podcasts, so that's something that I'm looking into right now. I use Lead Cookie, which is Jake Jorgovan's business, just to set up connections on LinkedIn and post content, which is something that I know I should do but I probably wouldn't do, and it's helpful to stay top of mind with people. And who else have I used lately? I'm just trying to think. I also have a service for podcast booking, so there's a service, I think it's called Podcast Introductions, something like that. They reached out to me after I was on Jake's podcast and said, "Hey, do you want more bookings or do you want to get on more podcasts like Jake's?" And I'm like, "Of course, I'm not going to go out and pitch myself to other podcasts. If you can line this stuff up for me and get it on my calendar, I'm happy to pay."   Alex McClafferty: So those little things. There are often things that you know you need to do and they add up in the long run, but probably someone like me, I don't prioritize them and then I'm missing out on potential intros or potential clients or just building some awareness or some brand.   Kyle G.: That can be really powerful things to have these services working for you and one of the beautiful things about it. Before productized services and software, you probably had a team of a dozen people or more all working for you. You now have a growing and thriving business that is able to have all of these people applying their expertise in exactly the way you need it and just the exact dosage that you need. Because it wouldn't be worthwhile to have a full time podcast outreach person on your team. And I think that's one of the beauties of services like this and why it's so useful for entrepreneurs and why there's such an opportunity to create services like this because there's so many different needs that a business has these days that usually one person can't fill every single one of these needs. But just by placing these in and perfectly applying them in those amazing places, it really helps you grow and scale.   Alex McClafferty: Yeah. Yeah. I've found it really helpful and I probably save 10 hours a week, 15 hours a week, something like that, from implementing those couple. And then there's more that I can use that are at my disposal because they come to me and they'll say, "Hey I need help with this or I need help with that," and I'm like, "Cool, that's an interesting service, I could use that," and it helps me extend my footprint because I don't have any direct team members right now, I'm just like a one man band, which is challenging but it's also fun to know that I've got a team of people that I can rely on to get things done that I'm either not interested in or not good at. Those are the two gaps that they sell for me.   Kyle G.: And within your own coaching business and in the case of kind of applying these ideas to how you're working with people, you mentioned after three or four calls, one on one calls in a day, you're pretty tapped out. I've experienced that for sure and I think a lot of people listening in have felt that as well. What are some of the things that you have done to start to scale up and productize your business or what's your strategy moving forward to be able to expand and scale up while still maintaining the quality of what you're doing?   Alex McClafferty: Yeah, I use constraints so I say that I don't want to be on the phone for any more than 10 hours a week so I don't want any more than 10 hours of contact time. And by creating that constraint then I have to get creative with how I fill out that time. So up until this point, it might be eight or so hours of one on one time with clients each week and then a couple of hours of group coaching. But what I found is with the group coaching, it's a lot more scalable and it's also at some level a lot more useful because when you've got a group of people that are working in the same direction, then you've got this cross pollination of ideas and different viewpoints and actually takes a little bit of pressure off me to be the one coming up with all of the ideas and all of the suggestions all of the time.   Alex McClafferty: So I'm still a coach but I'm also a facilitator. In my current group I've got I think six people in there, building out their own productized service, and I get to draw insights and ideas and things out of that group without having to be the linchpin for all of them. And then I'll have my point of view. But that's fun, to me that's fun, and I can also do that in such a way where when I have a program like that instead of having your typical membership site that's got, I don't know, like static content and then you download some PDFs and do the work. What I do is I set everybody up with a Google Doc and each week I drop content into the Google Doc. Once they've uploaded their exercises, done the activities.   Alex McClafferty: So if I'm traveling or if I get up early or something like that, I'll jump into each person's Google Doc and I'll be able to give them feedback, which is really, really useful to them, but not something that I could necessarily fit into a typical daily schedule. So that gives me, again, it's like leverage, but it's also leveraged in a way that's useful to the person that is paying for the program. Because one of my experiences with group coaching is sometimes it feels like you get this kind of fractured or fragmented amount of time from the person that's coaching. And what I'm trying to figure out is ways to get even closer to the work, but deliver it in such a way where it's not relying on me being on the phone. Like I can be lying on my couch on my laptop, going through these things and adding comments and inputs and insights that you may not be able to do in other coaching formats or programs.   Kyle G.: I'd love to get a peek inside of the group you're working with. I'd love to hear, if possible, examples of businesses but we can also keep them anonymous too. Some of the big leaps forward, or as soon as somebody managed this process, hired this person, outsourced this thing, that they really experienced a big leap forward. What are some of the big wins that you've seen in the people that you've been working with?   Alex McClafferty: So the challenge with actually building a productized service to me is the slow burn, and part of what I'm dealing with the group that I've got, I've got a group of very successful consultants, people that have been in business for a couple of years for themselves and they're like, "Okay, I need to figure out a way to scale what I'm doing. Now what is the thing that I can scale?"   Alex McClafferty: And so example services that we've got popping up, we've got another podcast outreach, but a much higher end offering and that's by a lady named Bridget, that business is called PodSquad, which I think is just the best, I love that name. It's awesome. It's brilliant. We've got Jake, Jake Jorgovan back in the mix and he's doing work on Content Allies and what he's trying to deliver is thought leadership as a service, so especially at that consultant level, creating prompts for people that are very good at what they do to be able to have continuous content, email, newsletters, LinkedIn, all of the stuff that you know you should do, but you probably don't, and it's something that if you have a team of people working on it for you, it just takes that pressure off.   Alex McClafferty: Then we've got some more specialized kind of narrow focuses. So things like aftercare for very technical products, very technical platforms, with more of an engineering focus. And then there's a couple other cool ideas like accountability as a service, so you know how you get a VA and then you hire them and you're like, "Okay, what do I do with this VA?" What one of these services will do, which is called, I think it's TaskDone HQ, that business will be partly doing tasks for you but also partly keeping you on task and saying, "Hey, these are the things you told us that you needed done. We're going to help you get those done. What else do you need from us?" And be like a friendly nudge forward to get those things off your to do list. So because of the phase of where these folks are at, is they already have established existing, successful businesses and they are looking to move into productizing their service.   Alex McClafferty: And so they're not necessarily at the place where they're making big decisions and big hiring moves, but they've got positioning nailed, they've got their value proposition nailed, they've got a sales page, they've got an outreach, whether it's cold or warm, they'll have marketing plans, and they'll have a roadmap to scale. So they walk away with all of that and then it's on them to execute and move forward. And the thing that I'm looking at is how do I support those people in an ongoing way, which is probably more of the same kind of group support, group coaching, and allowing them to kind of cross pollinate those ideas and help each other out too.   Kyle G.: That is really cool and all of those sound like very valuable services. All kinds of ideas are sparking on how I could use all of those things in my own life. I want to change gears a little bit and go back to a little bit of your story. You mentioned that while you were working with WP Curve, it was very much behind the scenes, team oriented, not so much marketing, and now as a high end coach working with very high profile, very intelligent entrepreneurs, you've had to move yourself more into the spotlight coming onto podcasts, sharing your story and who you are.   Kyle G.: Can you tell me a little bit about your evolution from kind of going behind the scenes to becoming an authority in your own right? Because I think this is a really challenging transformation that many people, both introverted, extroverted, anybody who is trying to grow their business these days, share their story more, is often going to have a little bit of trouble. Oftentimes our genius seems so commonplace that we discount who we are. We don't feel like it's that interesting. Tell me about this journey that you've gone through and how you've evolved and changed over these years from WP Curve to now.   Alex McClafferty: So it was actually born out of frustration with other coaches that were in market. And I would see these things online and I would just get really upset because I felt like people were being taken advantage of. So, you know, eight figure this and nine figure that and blah blah blah, and most people are starting out in this place where they're like, "Okay, I'm good at what I do, how can I make that into a scalable business?" So this idea of marketing really aggressively with private jets and all the guru kind of stuff, it just left a really bad taste in my mouth. And so I was working with Jake who's a longtime client and also friend, and I was kind of bitching to him about it and I was like, "This is just not cool man." And he's like, "Yeah, you keep talking about that, so you can either continue to complain to me about it or you can go out and market yourself and make a difference, right? You can do it yourself and make a difference."   Alex McClafferty: The way that he explained it to me and the way that he kind of put it back on me was awesome because as much as I am a coach, my clients also coach me. And so when he says that to me, I'm like, "You really got a point. I can sit around and look at what everyone else is doing and criticize it or I can try and show up and do what I do and help people." And that's what I do.   Alex McClafferty: So I had to figure out what my positioning and what my message is and that's just me being me, which is being honest, sharing my story, trying to help people, and not bullshitting because I just don't have it in me. I can't fabricate, "Oh I was so great and this is so wonderful," and everything else because the reality of building any business or even as you would see in the early WP Curve days, you can look from the outside in and go, "Wow, those guys have really got it figured out or that's super easy," but every founder that I talk to, there's a reason that they're hiring a coach and it's because it is hard.   Alex McClafferty: It's really stressful, it's really difficult, and I've helped a couple of founders go through really significant acquisitions where the company's being acquired by either a really big company or they've got a really big payout and that is extremely stressful. So I talk to that. I talk to the stress that comes along with, you know, you think you get a big payday and then everything gets easier. For me it got harder. It actually got harder because I had more pressure on me to make sure things were successful at GoDaddy because I didn't want it to be a flame out or just something that got bought and shuttered.   Alex McClafferty: And so I'm very authentic and transparent with all of that. And that being, like speaking the truth, has really helps me to get out of my own head and not criticize or judge myself and just say, "Look, I've got this point of view, this is my experience. Your experience might be different, your point of view might be different, and we're both entitled to our own." So that has helped. That's helped a lot. But I really have to thank Jake for that because he definitely got stuck into me a couple of times and was like, "Dude, [bctt tweet="Get out there and start talking about what you know and start adding value to people - Alex McClafferty" username="kylethegray"] and stop complaining about these guys that are doing this guru marketing nonsense."   Kyle G.: That's beautiful. And I think we could all do with a few less Facebook ads with gold plated helicopters and things like that.   Alex McClafferty: Well I'm actually, so this is funny man, I'm going to be shooting some video stuff for the next release of my program and we came up with all sorts of random concepts. So one of them was like me shoveling horse poo into a bin. Another one was I think I've got a push mower for the lawn at this rental that I'm living at right now and we were going to cut to me, like pan to me on the lawn mower that doesn't have a motor.   Kyle G.: Yeah, those old circle cylinder ones that, yeah, okay. Those are getting really popular in my neighborhood I've noticed recently.   Alex McClafferty: Maybe it's a hipster thing, I'm not sure, but-   Kyle G.: It could be.   Alex McClafferty: But the point is, if you believe and you buy into the hype of a private jet or a gold plated helicopter, then you're probably not going to be a good fit for me anyway because that's like a get rich quick kind of thing. The reality of business is it's hard work, it's a grind, you'll get good rewards, but you've got to put your back into it, and that's what we'll be shooting video around to say, "Hey, you'll get to success, but it's not going to be all glamor and all show."   Kyle G.: I don't think most of us, at least most of the people listening, maybe some of us do want helicopters, but I think what a lot of us aspire to is just a business that supports our life and our lifestyle and allows us to make an impact and show up in a way that we enjoy working every day and also have plenty of room for all of the wonderful things that life has to offer us outside of working really hard.   Alex McClafferty: Yeah, and I'm a huge proponent of that. One of the biggest things to me in the WP Curve days was to be able to take off and hike Machu Picchu and step away from the business for four days and know that everything was going to be okay and it was probably going to be in better shape when I got back then when I left. So to me, those are the little things and I've got a lot of friends who are in San Francisco, building really big businesses or raising a ton of money, and I don't have any argument with that. If that's what you're interested in, that's cool, but you can also be happy with the business that does six or seven figures a year, spins you off a good salary, creates a great cushion for your family or your financial goals. There's really no right or wrong, but I like to work with people that are clear on what they're building and why they want to build it.   Kyle G.: Alex, it's been so much fun talking and catching up with you again and it's so cool to hear the impact you're making in many different places and with many of your clients who we've gotten to hear a little bit about today. I'd love to hear if you have any closing thoughts for us and then where can we go to learn more about you and the brilliant productization you do?   Alex McClafferty: Yeah. Well, I'll start with this second question first, which is where to find me. So productize.co. That's P-R-O-D-U-C-T-I-Z-E dot co. I've got a website and it's funny, I had a WordPress support business, it's an okay website, it's not the fanciest website, but it kind of speaks to my idea of do what is necessary, not what is flashy. And that's probably my parting thought, which is we can get carried away with a lot of bells and whistles and things that we don't need, but I think keeping things really simple, getting to the essence, and getting to understand exactly what your customer needs will drive your business much farther forward than tactics or hacks or any other sort of nonsense that you might distract yourself with.   Alex McClafferty: And those are the things that I try and help people with, which is to keep it super simple, get really clear, and keep them motivated and driving forward. So yeah, keep it simple, that's probably my parting thought for the audience.   Kyle G.: I love it. Alex, thank you so much for joining us today.   Alex McClafferty: Thanks for having me.   Kyle Gray: Thanks for listening to the Story Engine Podcast. Be sure to check out the show notes and resources mentioned on this episode and every other episode at thestoryengine.co. If you're looking to learn more about how to use storytelling to grow your business, then check out my new book, Selling With Story: How to Use Storytelling to Become an Authority, Boost Sales, and Win the Hearts and Minds of Your Audience. This book will equip you with actionable strategies and templates to help you share your unique value and build trust in presentations, sales, and conversations, both online and offline. Learn more at sellingwithstory.co. Thanks for listening, and I'll see you next time.