Podcasts about CPM

Send us Fan MailMost sports teams hire an agency to sell more tickets — then evaluate them on impressions, clicks, and CPM. In Episode 166, Jeremy Neisser breaks down why those vanity metrics are misleading, what an outside marketing partner can and can't control, and the conversion-focused metrics that actually tell you whether your agency is earning its fee. A practical episode for any marketing director, ticket sales leader, or revenue officer evaluating an outside partner this season.KEY TOPICS COVERED- Why most sports teams are scoring their agency on the wrong scoreboard — and what to use instead- The difference between vanity metrics (impressions, clicks, CPM, reach) and revenue-driving metrics (conversions, cost per buyer, attributed revenue)- Why huge website traffic with no buyers means the campaign didn't work- What marketing can fix — and what it can't (pricing, schedule, fan experience, ticketing UX)- "Marketing is multiplication, not magic": how a weak offer or broken product gets amplified, not solved- How to spot the silent killer of agency partnerships: chaos creation vs. chaos reduction- The exact KPIs to hold your agency accountable to: conversions, conversion rate, cost per purchase, cost per lead, repeat buyers, AOV, retargeting growth, attributed revenue- Why pattern recognition and platform speed are the real product you're paying for- How a great agency lets a marketing director get out of the "0-2 count" mindset and operate proactively- What separates a transactional vendor from a true strategic partner- The right questions to ask when reviewing your current agency's performanceTIMESTAMPS[00:00] – Why evaluating a sports marketing agency is harder than it looks[00:25] – The vanity-metric trap: why impressions and clicks mislead leadership[00:53] – Why heavy website traffic still produces flat ticket sales[01:22] – The metrics that actually drive growth and ROI[01:45] – What marketing can't fix: pricing, schedule, and operational issues[02:14] – Red flags: agencies that create chaos instead of reducing it[02:43] – Tactical work vs. strategic impact in agency evaluation[03:07] – Why attribution and proactive reporting separate good agencies from bad[03:35] – Building collaborative relationships, not vendor relationships[04:04] – Using your agency to actually understand fan behavior[04:32] – Where marketing hits a wall against broken business systems[05:01] – How the right agency brings clarity and reduces internal chaos[05:30] – Reactive vs. proactive communication: how to tell the difference[06:00] – Holding agencies accountable on sales and revenue, not activity[06:29] – Why strategic insight beats surface-level metrics every time[07:00] – How agency partnerships evolve from transactional to strategic[07:26] – Measuring agency success through conversions and audience growth[07:55] – The role of attribution and clear, honest reporting[08:16] – The daily firefight in sports marketing — and how an agency should ease it[08:46] – Pattern recognition, trend identification, and creative testing speed[09:13] – When an agency challenges assumptions and sparks new ideas[09:40] – Building a strategic partnership focused on tickets and fan growth[10:09] – The real value of proactive trend analysis and outside perspective[10:37] – Main takeaways: business impact over vanity metrics[11:04] – Why marketing amplifies — but doesn't solve — operational issues[11:33] – Clarity and strategic collaboration as the new standard[11:59] – How to honestly assess your current agency's reporting[12:21] – Free 30-minute consult: get a second opinion on your agency reports[12:48] – Final thoughts and how to share this with your teamCALL TO ACTIONIf you're working with an outside marketing partner and you're not sure whether the reporting you're getting actually proves they're moving the needle, Jeremy is offering a free 30-minute conversation to walk through it with you. No pitch, no strings — just clarity. Grab a slot at sportsmarketingmachine.com.RESOURCES & LINKSRevelocity Sports: https://revelocitysports.com/Jeremy Neisser on LinkedIn: https://linkedin.com/in/jeremyneisserFree 30-Minute Marketing Consultation: https://sportsmarketingmachine.com/QUOTE PULLSJeremy Neisser: "Clicks don't pay the bills. Impressions don't pay the bills. Conversions do."Jeremy Neisser: "Traffic without conversion is just noise."Jeremy Neisser: "Marketing is multiplication, not magic. If the underlying experience is broken, marketing just amplifies the problem."Jeremy Neisser: "A good agency should reduce chaos, not create it. If your agency creates more fires than they put out, that's a problem."Jeremy Neisser: "The best agencies don't just run ads and send reports. They become strategic partners — they challenge assumptions, bring ideas, and connect your marketing to revenue."Episode page - LINKSports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine

கேள்விகளை எதிர்கொள்ளத் தயங்குகிறாரா முதலமைச்சர் விஜய்?ஓசூர், கோயம்புத்தூர், மதுரைக்கு மெட்ரோ - வேறு என்ன கோரிக்கை? நிர்மலா சீதாராமன் - விஜய் சந்திப்பு!ராகுல் காந்தியை சந்திக்காமல் சென்னை புறப்படும் விஜய்?"அமலாக்கத்துறை சோதனை குறித்து விஜய் பேச வேண்டும்" - CPM கட்சியின் ஜி.செல்வா பேட்டி பரந்தூர் விமான நிலைய திட்டம் கைவிடப்படுகிறதா?ரீல்ஸ் போடும் தொழில்துறை அமைச்சர்? சிங்கப்பெண் திட்டத்துக்கு சீருடை அறிமுகம்? தனியாக ஆலோசனை நடத்துவது ஏன்? சி.விஜயபாஸ்கர் விளக்கம்தவெகவில் இணைந்தார் வெல்லமண்டி நடராஜன்!நமது அம்மா நாளிதழில் மீண்டும் எடப்பாடி பழனிசாமியின் பெயர் நிறுவனராக சேர்ப்பு!ஒரு மாதத்தில் 90% அதிமுக நிர்வாகிகள், தவெகவுக்கு வருவார்கள் - ஆதவ் அர்ஜுனாசித்தராமையா காலில் விழுந்து ஆசீர்வாதம் வாங்கினார் டி.கே.சிவகுமார். ராகுலுக்கு இப்போது மகிழ்ச்சியாக இருக்கும் - பினராயி விஜயன்ட்ரம்ப் போல் தோற்றமளிக்கும் எருமையை மீட்டு தேசிய உயிரியல் பூங்காவிற்கு அனுப்பி வைத்த வங்கதேச அரசு. புனே: குடிபோதையில் கார் ஏற்றி இருவரைக் கொன்ற சிறுவன்; மகனின் ஜாமீனை ஆடிப்பாடி கொண்டாடிய தந்தைபைஜூஸ் நிறுவனருக்கு 6 மாதம் சிறை... ஏன்?

Spelling “tuberculosis” on the spot is one thing, but designing learning that actually changes what adults do is a whole different challenge. We start season six on Scripps Spelling Bee Day with a fast, funny spelling run and then we're joined by Peter Carpenter, a longtime public educator turned coach, principal, and district leader, to talk about adult learning theory and what strong professional development design really requires.  We also hear our final post from Jessie in Astoria, Oregon, reflecting on end-of-year realities and the practical Building Thinking Classroom “micro changes” that made a difference: random daily groups, more whiteboard thinking, bell ringers instead of homework, better note-taking routines, and more intentional assessment design. Subscribe for part two with Peter, share this with a colleague who plans PD, and leave a review with the one adult-learning move you wish every workshop leader would use.Send Joel and Misty a message!The More Math for More People Podcast is produced by CPM Educational Program. Learn more at CPM.orgX: @cpmmathFacebook: CPMEducationalProgramEmail: cpmpodcast@cpm.org

Un grand merci à Loop Capital, la référence mondiale de l'Infinite Banking Concept, de soutenir ce podcast. Découvrez comment reprendre le contrôle absolu de votre capital et bâtir votre souveraineté financière sur : https://loop-capital.co/Un CPE lui prête 50 000 francs sans prendre de parts. La boîte est vendue 180 millions. Carlos Diaz — El Gringo, fondateur de Silicon Carne — raconte tout ce qu'il n'a jamais dit.Carlos Diaz a grandi à Limoges dans un HLM. Parents ouvriers, réfugiés espagnols fuyant Franco. Il a raté le théâtre, la musique (son groupe était à une voix de signer avec Zebda — le bassiste produit aujourd'hui Justice), Sciences Po. Un CPE lui prête 50 000 francs sans prendre une seule part. La boîte est vendue 180 millions.Depuis septembre 2025, il est full-time sur Silicon Carne — top #1 podcast tech francophone depuis SF. 100 000 écoutes/mois, CPM 100-150$, ~1000 membres à L'Hacienda, Le Festin à 250K€ la saison.Dans cet épisode :→ L'anecdote Justice — jamais racontée avant→ Le CPE Martin Mazo qui prête tout sans prendre de parts — décédé depuis→ Entreprendre comme tomber amoureux — sa philosophie centrale→ Le business model Silicon Carne complet→ YouTube a gagné la guerre du podcast — il l'a vu avant tout le monde→ La Chine, l'IA, Elon vs Altman — sa grille de lecture depuis SF→ Son message à la nouvelle génération : « Cette technologie vous appartient. Débrouillez-vous. »▬▬▬▬▬▬▬▬▬

What does it really take to accelerate a successful CPM transformation? In this special edition of CPM Customer Success, we feature an episode from the official OneStream podcast where Nova Advisory's Liz Weir and Matt DeCarlo join Peter Fugere for a candid conversation about how CPM Express is helping organizations shorten implementation timelines, reduce project fatigue, and deliver meaningful business value faster.  The team also dives into the evolving role of AI within OneStream, practical lessons from real customer engagements, and why early visibility and rapid wins can completely change the momentum of a finance transformation project.

In this episode of Growing Ecommerce, Mike Ryan and Chris Scharmueller dive into the much-anticipated updates to the OpenAI ads platform and break down Google's staggering Q1 earnings report.While OpenAI has finally transitioned their ad platform from a primitive Excel spreadsheet to a proper User Interface, their highly publicized shift to a CPC model is raising major red flags. We break down the math behind their highly constrained $3 to $5 max CPC range, revealing how it mathematically equates to the exact same astronomical $60 effective CPM they originally launched with. We discuss why advertisers should demand more transparency and control before shifting their performance budgets to ChatGPT.We also unpack Google's unstoppable Q1 momentum. With a massive $110 billion in revenue and an 80% spike in earnings per share, Google is silencing the "death of Search" narrative. We explore their impressive 19% core Search growth, the staggering 63% surge in Google Cloud that is heavily outpacing AWS and Azure, and why Google's massive $180 billion CapEx guidance for 2026 solidifies their dominance in the AI arms race.Key Takeaways:• The OpenAI Ad Trap: Don't be fooled by OpenAI's new CPC bidding model. By forcing advertisers into a strict $3 to $5 CPC range, the platform is essentially maintaining its premium $60 effective CPM under a disguise. Advertisers should hold off on shifting performance budgets until real incrementality and transparency are proven.• Search is Still Thriving: Despite the ongoing narrative that AI will kill traditional search engines, Google's core Search product grew by 19% year-over-year. The search giant's core advertising flywheel remains the most reliable engine for ecommerce growth.• Google Cloud is Winning the AI War: Google Cloud (GCS) achieved a staggering 63% year-over-year growth, heavily outpacing Amazon AWS (28%) and Microsoft Azure (39%). Powered by deep Gemini integration and proprietary TPUs, Google's vertical integration puts them in a unique position to dominate the next decade.Resources & Links:• Access all our webinars, reports, and playbooks in our Knowledge Hub: https://smarter-ecommerce.com/en/knowledge-hub/ • How is your industry stacking up in the market? Find out with smec's Google Ads Benchmarks: https://smarter-ecommerce.com/en/smec-market-observer/About Smarter Ecommerce (smec):Smarter Ecommerce (smec) empowers e-commerce brands with AI-driven PPC automation that optimizes for profit and business outcomes while maintaining strategic control.The platform activates first-party data - profit margins, customer lifetime value, and key business metrics - to automate campaign optimization toward goals like profitability and efficient growth, while detailed campaign insights provide full transparency and enable PPC teams to focus on strategic oversight rather than manual execution.As a Google Premier Partner and three-time Microsoft Retail Partner of the Year, smec manages over €500 million in ad spend and drives €5B+ in annual e-commerce revenue for 350+ global retail clients including THG, Snipes, REWE, and Intersport.Make sure to follow smec - Smarter Ecommerce for more performance marketing insights:smec - Smarter Ecommerce: https://www.smarter-ecommerce.comLinkedIn: https://linkedin.com/company/smarter-ecommerce-gmbhNewsletter: https://smarter-ecommerce.com/en/newsletter/Instagram: https://www.instagram.com/smarterecommerce/

In this episode of The EBFC Show, Ines Verdun shares her experiences about takt planning, Integrated Project Delivery, Lean Construction, production engineering, and how contracts shape production flow in construction. Ines Verdun is a civil engineer with expertise in construction management and project delivery. She holds a Master of Science in Civil Engineering from UC Berkeley College of Engineering, where she was an active member of the IPD Team at Cal Construction, focusing on Integrated Project Delivery methodologies. She also earned her Bachelor of Science in Civil Engineering from Universidad Politécnica Taiwan Paraguay and works as a Production Engineer at The Boldt Company in San Francisco.   In this conversation, Ines shares her journey from Paraguay to UC Berkeley and The Boldt Company, where she experienced firsthand how Lean Construction works inside a real construction project. Felipe and Ines explore why takt planning is not just a scheduling method, why IPD helps teams collaborate differently, and how the role of a production engineer connects the schedule, field, office, trade partners, and project goals.   The big idea: contracts shape production flow.   If you are a construction leader, project manager, superintendent, scheduler, Lean coach, production engineer, trade partner, architect, owner, or anyone interested in better project delivery, this episode will help you see why Lean tools work best when the contract, leadership, and team behaviors support shared accountability.   In this episode, we cover: Why takt planning is a system, not just a schedule How IPD supports Lean Construction and trade partner collaboration Why traditional contracts can make Lean behavior harder The difference between takt planning and CPM scheduling How production engineers connect the field, office, and schedule Why trade partners need shared goals to improve project flow How risk and opportunity conversations support better project outcomes Why leadership and transparency matter in Lean project delivery How AI may accelerate construction management and project delivery   Subscribe for more conversations on Lean Construction, Construction Scrum, takt planning, Integrated Project Delivery, production systems, project delivery, leadership, and the future of construction.   #LeanConstruction #TaktPlanning #IntegratedProjectDelivery #ConstructionManagement #TheEBFCShow  

In this episode, Jason explains why a pull plan alone is not enough to create reliable schedules. While pull planning is critical for collaboration, sequencing, and trade buy-in, it must always be balanced against historical project data, what Jason calls the "reference class." Jason also revisits the difference between CPM, single-train Takt planning, and multi-train Takt planning, explaining why the real goal is not forcing every trade into one uniform rhythm, but enabling multiple trains of work to flow properly together. The key lesson: never let optimism override reality. Great pull plans combine collaboration with historical evidence. What you'll learn in this episode: Why CPM and rigid single-train Takt planning are both flawed extremes. What multi-train Takt planning actually means. How trades can flow together without forcing unnatural rhythms. What a "reference class" is and why it matters. Why pull plans must be validated against historical project data. How optimism and "rose-colored glasses" can derail schedules. Why historical throughput data should guide milestone commitments. Are you building schedules based only on opinions or grounding them in real production history? If you like the Elevate Construction podcast, please subscribe for free and you'll never miss an episode. And if you really like the Elevate Construction podcast, I'd appreciate you telling a friend (Maybe even two

FREE AIO AUDIT - Comment AIO Audit hereConnect with Adele on LinkedIn Here Get in touch with Chain Social HereMeta Masterclass with Adele Elliott from Chain SocialIn this episode, Ryan sits down with Adele Elliott, Digital Director at Chain Social — a fashion, beauty and lifestyle paid performance agency with a team of 22 (all female!). Adele recently presented a Meta Masterclass at the Social Summit, and this episode is a deep dive into everything she covered and more.Whether you're running your own ads or working with an agency, this one is packed with practical, no-fluff strategy.What We CoverThe four metrics that make or break your Meta adsAdele breaks down the four numbers every brand needs to know — average order value, CPM, link click-through rate, and conversion rate — and explains exactly what it means when each one is off.The netball analogy that changes how you think about ad setsStop turning off your highest-spending ad. Adele explains why that ad is your "centre" — and why pulling it kills the whole team.Creative: quantity, quality, and what actually winsTwo new ads per ad set per week is the minimum. Only 10–20% will become winners. Here's how to find them — and why your winner will never look like an ad.Persona targeting and micro-niche motivatorsIf all your ads say the same thing to the same person, you're leaving most of your audience on the table. Adele explains how to talk to multiple personas — and why Meta's algorithm rewards you for it.How the Meta auction actually worksBudget is only 10–20% of the equation. Adele walks through Meta's bidding formula — estimated action rate, user value, and auction bid — and why understanding it changes everything.Why running only purchase campaigns is a mistakeEspecially for newer or unique products. Adele explains how add-to-cart and view content campaigns open the door to entirely new audiences and feed your purchase funnel.The Facebook Ad Library + AIHow to use the Ad Library to spy on competitors, and how to use Claude (or any AI) to monitor and analyse competitor creative at scale.Black Friday: start in August, not NovemberThe brands that win in November are building their audience months earlier. Adele shares what the biggest mistakes are — and why a gift-with-purchase is not a Black Friday offer.Paid partnership adsMeta is heavily favouring them right now. Adele explains how Chain Social uses them with founders and creators — and why they work so well because they don't look like ads.About Adele & Chain SocialAdele is the Digital Director at Chain Social, overseeing paid performance, email marketing, influencer and paid partnerships. Chain Social specialises in fashion, beauty and lifestyle brands, running ads across Meta, Google, Pinterest, TikTok, and AppLovin. Brands they work with include Nala, Fun Day Sweets, Australian Beauty School, Brazilian Butterfly and Mecca (UK email).Chain Social also offer one-off Meta build projects and consulting for smaller brands not yet ready for a full agency retainer.Mentioned in This EpisodeChain Social — Adele's agencyFacebook Ad Library — free competitor research toolMotion — paid ad creative reporting platformTriple Whale — third-party attribution and reportingAppLovin — emerging ad platform (gaming apps, new to Australia)Chain Pod — Adele and Chain founder Shelby's new podcast, launching end of MayTikTok Masterclass — Chain Social's first ever, coming mid-JuneConnect with AdeleFollow Chain Social on Instagram for regular Meta tips and updates on the Chain Pod launch.eCommerce Australia is hosted by Ryan Martin, founder of Remarkable Digital — an eCommerce SEO and AIO agency based in Australia. If you're not being found in ChatGPT, Gemini AI, or traditional search, grab a free audit below.

In today's episode, Cynthia and Trisha are joined once again by Nancy Wainer, award-winning author, longtime home birth midwife, and the woman who coined the term VBAC in her 1980s book Silent Knife. With decades of experience supporting women through vaginal birth after cesarean, Nancy brings clarity to a conversation that is shaped by fear, false information, and shifting medical standards.This episode is part free-flowing conversation and part Q&A, where we take listener questions and explore them in depth. We cover topics including delayed postpartum hemorrhage after cesarean, uterine rupture, scar thickness, “uterine windows,” closely-spaced pregnancies, doulas in a home birth setting, and VBAC with twins or breech babies. We also look at the common reasons women are given for repeat C-sections and where those claims hold up and where they don't. We wrap with Quickies and a personal question Nancy's never been asked.#273 | Special Q&A Featuring Nancy Wainer on VBAC and More#272 | Nancy Wainer, CPM and Pioneer of the VBAC, Shares Her Journey from Mother to MidwifeSend us Fan Mail Needed

The AppLovin setup playbook. No micromanaging, no manual optimization, no bullshit. UA template for you! Applovin UA explained!Solo for episode three of the MVP UA Template series (after Facebook and Google), this time breaking down AppLovin / Axon end-to-end. Tracking setup, campaign structure, bidding, ROAS targets, the new CPM-vs-CPI billing change, creative strategy, the real Axon dashboard with real numbers from his own game, and the patience required to actually scale.The headline lesson: AppLovin is a beast, but it really matters what you feed it. Garbage MMP signals = garbage results. Playables aren't optional. And the geo-bucket strategy that works on Facebook and Google does NOT work here — worldwide campaign with geo targets is the only sensible setup.If you've been avoiding AppLovin because it feels like a black box, this is the episode that demystifies it.⏱️ TIMESTAMPS00:00 Axon dashboard preview02:20 Why AppLovin and what this episode covers04:14 Budget, MMP signals, and the "garbage in, garbage out" rule07:42 Worldwide campaign + geo targets (NOT geo buckets)10:58 D7 vs D28 ROAS — which attribution window to pick12:57 CPM vs CPI billing — the new setting most teams miss14:40 Creative strategy: 80% playables, 60 new per month17:59 Push budgets hard when something works (30-50%)━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

National Odometer Day sounds like a joke until you follow the math hiding in plain sight. We kick things off by unpacking what an odometer actually measures, why it can help prevent mileage fraud, and how it connects to geometry you can feel in your hands.From there, our conversation opens up with Rafael del Castillo, CPM's Executive Director, as we reflect on five years of the More Math for More People podcast, the guests who've shaped our thinking, and the kind of math education community that forms when people show up ready to share. We also get real about remote work versus in person time: some work can happen virtually, but values clarity, strategy, and deep listening often need space, presence, and patience. The heart of the episode is leadership and strategic planning through the lens of healthy tension. We talk about values that pull in different directions, why “both-and” thinking matters, and how leaders can listen to learn rather than listening to respond. If you enjoyed this, subscribe, share it with a colleague, leave a review, and tell us: what tension are you trying to navigate in your work right now?Send Joel and Misty a message!The More Math for More People Podcast is produced by CPM Educational Program. Learn more at CPM.orgX: @cpmmathFacebook: CPMEducationalProgramEmail: cpmpodcast@cpm.org

Join hosts Patrick Kelly and Co-Host Ross Nelson as they take you inside the 2026 Canadian Produce Marketing Association (CPM) show in Toronto. Hear exclusive interviews with industry leaders, explore fresh innovations in produce packaging and supply chain technology, and discover the unique Canadian produce market vibe. Whether you're a seasoned pro or new to CPM, this episode offers valuable insights and lively conversations about the future of fresh produce and global trade.

E-ticaret ekosisteminde herkesin aynı ezberlerle hareket ettiği, reklam bütçelerinin adeta kan gölüne döndüğü Mayıs ayına hoş geldiniz. Filtresiz Dijital'in bu sarsıcı bölümünde, ajansların size her toplantıda sunduğu o süslü Excel tablolarının arkasındaki acı gerçeği konuşuyoruz. Sadece geçen yıl Mayıs ayında Türkiye'de e-ticaret hacmi tam 210 Milyar TL seviyesine ulaştı. Peki bu devasa pastadaki en büyük dilimleri kimler yedi dersiniz? Sürekli yüzde 50 indirim diye bağıran ve ekranı kırmızı etiketlerle dolduran o klasik markalar mı? Hayır. Veriler yalan söylemez. Parayı kazananlar, indirimi değil "duyguyu ve paniği" satanlar oldu.Eğer şu an ofiste kara kara bu ay ne satacağız diye düşünüyorsanız, aradığınız o uyanış tam olarak bu bölümde gizli. Mayıs sıradan bir takvim yaprağı değildir. İnsanların kışlık depresyon hırkasını çıkarıp yaza, umuda ve dışa dönüklüğe hazırlandığı o büyük spiritüel geçiş kapısıdır. Tüketici psikolojisini hacklemek için önce bu ruh halini anlamanız gerekiyor. Hıdırellez haftasında insanların içindeki o "yeni bir ben" arzusuna nasıl dokunacağınızı, sıradan bir indirimi nasıl büyük bir dönüşüm hikayesine çevireceğinizi adım adım anlatıyorum. Müşterileriniz sizden sadece bir kargo kutusu beklemiyor, onlar yeni versiyonlarını satın almak istiyor.Hemen ardından o büyük kaosa, yani Anneler Günü rekabetine giriyoruz. Facebook ve Instagram panellerinin milyonlarca liralık pembe kalpli "Canım Annem" reklamlarıyla dolup taştığı o günlerde, tüketicinin beyni bu sıradanlığı saniyeler içinde silip atıyor. Buna nöropazarlama dilinde reklam körlüğü diyoruz. Bu körlüğü aşmanın yolu ise kusursuz stüdyo çekimlerinden değil, gerçeklikten ve insanın o ince vicdan azabından geçiyor. Davranışsal pazarlama kurallarını kullanarak, ürünü değil "hayırlı evlat olma" hissini nasıl satacağınızı, o yoğun beyaz yakalı müşterinin kalbini nasıl fethedeceğinizi sahadan örneklerle paylaşıyorum. Ezber bozan metinlerle rakiplerinizi nasıl geride bırakacağınızı göreceksiniz.Mayıs ayının asıl gizli silahı ise ay sonuna doğru başlayan o büyük yaza hazırlık paniğidir. Havalar ısındıkça, düğün sezonu yaklaştıkça insanların içine düşen o "eyvah hazır değilim" korkusu, dijital pazarlama dünyasında FOMO, yani fırsatı kaçırma korkusu olarak bilinir. Yeni sezon koleksiyonunuzu dümdüz duyurmak yerine, müşterinin bu panik duygusunu nasıl yöneteceğinizi ve o sepete ekle butonunu onlar için nasıl tek kurtuluş yolu haline getireceğinizi detaylarıyla masaya yatırıyoruz. İndirim çığlıkları atmadan, sadece zamanın daraldığını hissettirerek satışları nasıl patlatabileceğinizin matematiğini veriyorum.Eğer siz de e-ticaret satrancında sürekli piyon olup reklam bütçesi yakan taraftan çıkmak, oyunu kuran ve algoritmaları dize getiren tarafa geçmek istiyorsanız doğru yerdesiniz. Dijitalin sahte filtrelerini kaldırdığımız bu yeni dönemde, sıfırdan marka yaratmanın ve tüketici zihnine girmenin tüm sırlarını joyakademi.com adresinde uygulamalı olarak gösteriyorum. Sadece bu ailenin vizyoner üyelerine özel, sepet sayfasında kullanabileceğiniz PODCAST kodu ile anında yüzde 50 indirimi yakalayabilirsiniz. Rakipleriniz ezberden giderken siz sistemi kurun.Bölümü dinledikten sonra o sürekli indirim yapıp batan arkadaşınıza göndermeyi, Spotify ve Apple Podcasts üzerinden bizi 5 yıldızla desteklemeyi unutmayın. Filtresiz Dijital ailesi büyümeye devam ediyor, haftaya yepyeni bir gerçekle görüşmek üzere!Bu bölüm sana başka hangi taktikleri düşündürdü? Müşterilerinin hangi paniğini satışa çevirebilirsin?01:53 - E-ticaret satrancında indirim değil duygu satma psikolojisine giriş03:19 - Tüketici psikolojisinde Hıdırellez etkisi06:19 - Anneler Gününde artan reklam maliyetleri (CPM) gerçeği 08:20 - NLP teknikleriyle vicdan rahatlaması hissi satmak 10:16 - Yaza hazırlık paniği ve FOMO sendromunu 11:45 - E-ticarette oyun kurucu olmak isteyenler için Joy Akademi13:19 - İnsan mühendisliği olarak e-ticaret felsefesi14:31 - 90. bölüm büyük sürpriz duyurusu

EECP Therapy and Stroke Recovery: Can a Cardiac Treatment Help Grow New Blood Vessels? When I first heard about EECP therapy in the context of stroke recovery, I was skeptical. It’s a cardiac device approved in Australia for stable angina and congestive heart failure. Stroke is not on the label. So why are we talking about it on a stroke recovery podcast? Because the mechanism is fascinating. And the research, while still emerging, is pointing somewhere worth paying attention to. In this episode, I sat down with Jack Clifford, a heart disease patient who discovered EECP therapy and began exploring its potential beyond its approved indications. What started as a cardiac conversation quickly became one of the most scientifically interesting discussions I’ve had on the show. What Is EECP Therapy? EECP stands for Enhanced External Counterpulsation. The treatment involves a set of pneumatic cuffs fitted around the calves, thighs, and buttocks. These cuffs inflate and deflate in precise synchrony with the heartbeat, inflating during the heart’s resting phase (diastole) to push blood back toward the heart, and deflating just before the heart contracts. The result is an increase in blood flow and a specific type of fluid shear stress on blood vessel walls. It’s that shear stress that makes things interesting. The Biology: Arteriogenesis and Angiogenesis To understand why EECP therapy might be relevant to stroke survivors, you need to understand two terms: angiogenesis and arteriogenesis. Angiogenesis is the sprouting of entirely new capillary vessels — the body builds small blood channels where none existed before. Arteriogenesis is different: it’s the remodelling of pre-existing, dormant collateral vessels into functional bypass channels. Think of it like upgrading a dirt track into a highway. The track was always there; the body just wasn’t using it. When blood flow is obstructed, whether by a blocked coronary artery or a stroke, the body can, under the right conditions, activate these collateral pathways. The shear stress produced by EECP therapy appears to be one of the triggers that stimulate arteriogenesis. By generating repeated waves of increased blood flow, the treatment creates the mechanical signal that tells blood vessel walls to grow and remodel. This is why cardiac researchers originally developed EECP for heart patients. But it raises a legitimate scientific question: could the same mechanism support blood flow recovery in the brain after stroke? What Does the Research Say? A 2026 meta-analysis published in the QJM: An International Journal of Medicine examined 15 randomized controlled trials involving 506 participants, looking specifically at EECP’s effects on functional outcomes in stroke patients. The results showed statistically significant improvements, with EECP outperforming control conditions on standard functional recovery measures. This is preliminary evidence, not a settled clinical consensus. The studies are relatively small, the methodology varies across trials, and EECP remains off-label for stroke in Australia. But for a therapy with a well-understood safety profile and an existing approval framework, 15 studies and 506 participants is not nothing. It’s enough to warrant serious discussion. What I Discussed with Jack Clifford Jack came to EECP as a patient, not a researcher. His experience with heart disease led him to explore the therapy, and he’s spent considerable time understanding the evidence base and connecting with practitioners. He’s not a clinician, and neither am I, but what we can do together is examine what the research actually says, what the mechanism actually is, and what questions remain unanswered. In our conversation, we discussed: How Jack first encountered EECP therapy and what led him to investigate it further The difference between approved and off-label use, and why that distinction matters What the shear stress mechanism actually looks like in practice The existing network of EECP practitioners and how stroke survivors might access the therapy The questions both of us still have about where the research needs to go Important Disclaimers   EECP therapy is approved in Australia by the TGA for stable angina pectoris and congestive heart failure (ARTG Entry 376470). Stroke is NOT an approved indication. This article and podcast episode are not medical advice. Speak with your treating physician before pursuing any treatment. This episode is not medical advice. It is a conversation about an area of emerging research that I find scientifically credible and worth understanding. The goal is to help you ask better questions, not to tell you what treatment to pursue. Where to Learn More ecplocator.com a directory of EECP therapy providers eecpbook.com is a dedicated resource on the treatment and its evidence base recoveryafterstroke.com for stroke survivors looking for a broader community Research cited: Zhao et al. (2026). Enhanced external counterpulsation for ischaemic stroke: a systematic review and meta-analysis. QJM: An International Journal of Medicine. DOI: 10.1093/qjmed/hcag010. Therapy and Stroke Recovery: Can a Cardiac Treatment Help Grow New Blood Vessels? Bill Gasiamis sits down with Jack Clifford to explore EECP therapy, a TGA-approved cardiac treatment that may stimulate the growth of new blood vessels. Together, they examine the emerging research on angiogenesis, arteriogenesis, and whether this off-label approach holds promise for stroke survivors seeking to improve blood flow to the brain. Highlights: 00:00 Introduction – EECP Therapy06:06 Recognizing Health Issues and Seeking Help09:50 Hospital Experience and Heart Health12:12 Decisions Against Medical Advice16:28 Exploring Alternative Treatments18:06 Understanding Enhanced External Counter Pulsation (EECP)21:58 The Mechanism of EECP27:03 Personal Transformation Through EECP30:29 Lifestyle Changes and Holistic Health34:35 The Impact of Stress on Health38:30 The Journey of Writing a Book43:29 The Role of EECP in Heart Health48:21 Raising Awareness for EECP Therapy56:05 Exploring the Future of EECP Therapy Transcript: Introduction – EECP Therapy Jack Clifford (00:00)Mine was really severe. 100 % blocked in my widow maker, the left anterior descending. I’m 95 in my left coronary artery and in my right main, I am 80%. And I’m still that way today, but I can run a sub seven mile. Bill Gasiamis (00:16)Welcome to the Recovery After Stroke podcast. I am your host, Bill Gassiamus. Before we get into today’s interview, I need to share something important. The topic we’re exploring today involves a medical device called an EACP, Enhanced External Counterpulsation Machine. In Australia, EACP is registered with the Therapeutic Goods Administration for the treatment of stable angina and congestive heart failure. It is not approved for stroke. What we are discussing today is emerging off-label research, not a treatment recommendation. Everything in this episode is for informational purposes only. This is not medical advice. Please speak with your treating physician before pursuing any treatment, therapy or intervention discussed here. With that said, let’s talk about something that genuinely fascinated me when I started reading the research. Your body has the capacity to grow new blood vessels, not just small capillaries, but to remodel dormant pre-existing channels into functional bypass routes. Scientists call this arteriogenesis. There’s also angiogenesis, the sprouting of entirely new Both processes matter deeply for stroke because stroke is fundamentally a blood flow problem. Now here’s where it gets interesting. A cardiac therapy developed for heart patients, not stroke patients, trigger exactly this kind of vascular remodeling. And in 2026, a meta-analysis published in the QJM across 15 randomized controlled trials and 506 participants found that EECP produced statistically significant improvements in functional outcomes for ischemic stroke patients. Now, that’s not proof. That’s not a green light to go and get an EECP, but it is worth a serious conversation. My guest today is Jack Clifford. Jack is a heart disease patient who discovered EECP therapy while managing his own cardiac condition and who has since spent considerable time investigating its potential. beyond cardiac care. I should tell you, I was skeptical going into this conversation, but I’ve learned that skepticism without curiosity isn’t really skepticism. It’s just closed mindedness. So I read the research and then I sat down with Jack. So if you find this episode valuable, I’d love for you to grab a copy of my book, The unexpected way that a stroke became the best thing that happened at recoveryafterstroke.com/book. And if you want to support the show, you can join Patreon at patreon.com/recoveryafterstroke. And I want to thank everyone who is supporting me on Patreon, especially the people that have been around for a long time and the people who have just recently signed up. I very much appreciate it. And now here’s my conversation with Jack Clifford. Bill Gasiamis (03:19)Welcome to the podcast. Jack Clifford (03:22)Thanks, Bill. Great to be here. Bill Gasiamis (03:24)Let’s give the listeners a bit of a background understanding of why you’re on the podcast. You’re not a stroke survivor, but we have something in common as ⁓ somebody who has been unwell before myself and you in the past. Tell me a little bit about your journey to the podcast So we just kind of give people an understanding as to how it is that somebody who’s not a stroke survivor. Jack Clifford (03:34)We do. Bill Gasiamis (03:51)how we ended up chatting together? Jack Clifford (03:54)Yeah, absolutely. So the quick version here is ⁓ I was on the brink five years ago of having ⁓ unsentable emergency triple bypass surgery. And ⁓ I chose a different path, which we’ll get to. ⁓ But you you have some level of placking if you have a stroke, typically, depends on the stroke, but that’s typically the case. And in my case, I had placking in my coronary arteries. So it resulted in heart disease. Mine was really severe. 100 % blocked in my widow maker, the left anterior descending. ⁓ I’m 95 in my ⁓ left coronary artery and in my right main, I am 80%. And I’m still that way today, but I can run a sub seven mile. I can do some things that a guy that’s as blocked up as that should not theoretically be able to do. ⁓ Bill Gasiamis (04:49)All right. Tell me about life before the injury. What kind of work did you do? How did you go about life? What was generally a day like for you? Jack Clifford (04:59)Yeah. So I’m retired military guy. Um, so, you know, been in the military most of my life, um, retired about 10 years ago, a little over that. And, um, so I’ve always been a pretty fit guy. It wasn’t, you know, it wasn’t a fitness issue per se. Um, and, uh, I, I, I had kind of lost some of my self care because my wife had been going through some real significant medical issues that really required my full attention for quite a while. And because of that, really stopped taking care of myself in the ways I had in the past for about 10 years. And when we had just moved to Florida, I started trying to take care of myself again. And that’s when I discovered all these problems. Bill Gasiamis (05:44)So what does not taking care of yourself look like though? Jack Clifford (05:47)Gotta be in a couch potato and being on my computer way too much research and for ⁓ trying to help my wife get better and hold down a job at the same time and raise a family and all these other things that took the priority off of me in that sense that one should be taking care of themselves, meaning exercising, meaning eating the right foods, so on and Recognizing Health Issues and Seeking Help Bill Gasiamis (06:09)You know, caregivers tend to die before the person they’re caring for much more often. And it’s cause of that reason, right? Because time is really taken up by especially full-time caregiving with somebody’s in the house and they need caregiving. need care. The caregiver tends to neglect themselves in every way, shape and form and tends to ⁓ make it about the other person. And then the other person. Jack Clifford (06:14)I’ve seen that and heard about it. Yeah. Mm-hmm. Bill Gasiamis (06:39)seems to be doing okay, but the caregiver is struggling and doesn’t ask for help and doesn’t go and doesn’t go and get looked after. And then things tend to catch up with them and they become the ⁓ sickest person in that relationship. Jack Clifford (06:55)It’s like that whole put your oxygen mask on first on the airplane type thing, right? Like, you know, we can’t we can’t give what we don’t have to give Bill Gasiamis (07:01)Uh-huh. Yeah. So you, did you notice, did you notice the steady decline in your health? Did you kind of go, I’m not feeling right. I’m a feel a bit sluggish like 10 years down the track, or did it just creep up on you? then you got to this point. Jack Clifford (07:15)It really crept, it really crept. I, you know, like I had initially exercise induced angina, but it wasn’t much exercise that induced the angina. And then it very quickly progressed to trying to walk and getting out of breath and, know, at very basic walking speeds, just moderately paced, you know, anything anybody would do out in your neighborhood. ⁓ Bill Gasiamis (07:39)Did you know that you had an angina? Jack Clifford (07:41)I did, yeah. I didn’t have a big heart attack episode like some people have. I’m 100 % blocked. There’s no heart attack to happen, right? Because the stuff is, I’m so blocked that it’s just a pure blood flow issue. A lot of people don’t understand that that 50 % blockage is a huge risk for a heart attack because you’re gonna burst a plaque and then go from 50 % to 100 % like that. But you know about collaterals. And if you have collaterals in place, the blood’s not getting flowing this way, you’re gonna recruit some lead oval collaterals to be able to just get by with your activities of day living. But if you don’t push yourself, you don’t know that you don’t have enough blood flow to do these other things. Bill Gasiamis (08:22)Okay, so you got to the point where you were so unwell as far as the blood vessels around your heart were so unwell, they were so blocked that angina led to another escalation or something happened that got you to the point where you realized, okay, things are not good. Now, tell me what angina is exactly and what it’s like to have it. How do you experience it? Jack Clifford (08:39)Yeah. yeah, yeah. I’d love to talk about that. Bill. at its most basic, it’s a supply demand mismatch. So, you know, the blood flow that’s supplying your heart ⁓ is adequate for X, Y, or Z activities of daily living. You know, walking around the house, doing the dishes, you might have enough blood flow for that, but you don’t have enough blood flow to go run a mile or even walk potentially, you know, or Hospital Experience and Heart Health but it’s all about supply demand mismatch. And that’s about just the size of the pipes, you know, if they’re clogged up, how clogged up are they? And, know, ⁓ that’s, really it. So, and what it feels like is it’s scary because it feels like a heart attack. all like, what does a heart attack feel like? Well, there’s a thousand different sort of, ⁓ descriptions of it. ⁓ you know, radiating down your arm or nausea or something in your back, but. you know, if it’s right over your heart, it’s unmistakable. And that’s at least my presentation of angina. And I think it was a pretty typical one is, you know, I have this weird kind of deep pain. initially, when I, when I started, you know, run, trying to run and got it, I thought, ⁓ you know, I just pulled a chest muscle weirdly over my heart. You know, I’ll stop and let’s see if it goes away. I come back, you know, no, same thing. Okay. Still not better. Let’s do it again. Another couple of days later, so on and so forth. I was just kidding myself, but I didn’t know anything about the horror at that point. hadn’t had to research all this stuff and do all the deep dive. Bill Gasiamis (10:16)That’s the same crazy logic that stroke survivors put to, I’m feeling weird. I’m dizzy. I’m going to go and lie down. I’m going to rest. It’ll be better later. ⁓ I’m too busy. I’ve got to go to work. ⁓ I’ve even had stroke survivors where somebody’s telling them you maybe you’re having a stroke, you know, just tongue in cheek and they’re like, yeah, no, probably not. ⁓ it’s the same crazy logic that we say about things that are unfamiliar to us that we cannot potentially. Jack Clifford (10:25)Mm-hmm. Mm-hmm. Yeah. Yeah. Bill Gasiamis (10:46)link to something so serious because we have no knowledge, we’re ignorant, right? Jack Clifford (10:47)Yeah. Well, yeah, I think that’s really part of the key there is like most times with something as sudden as what you’re talking about or what I’m talking about in my instance, because it was pretty, pretty sudden, you know, weeks and months. ⁓ We went from being these, you know, healthy people that felt like we were on top of the world to all of a sudden not. you you didn’t have a frame for what not looked like. ⁓ Bill Gasiamis (11:14)Exactly. Yeah. That’s such an important comment. We don’t have the frame for what not healthy looks like and therefore you don’t know what you don’t know. So you don’t take any action. You just brush it off. Okay. I hear you. All right. We got to the bottom of the stupidity behind a lot of my decisions as well to avoid going to hospital for a week, et cetera, the first time. ⁓ So you end up Jack Clifford (11:24)Exactly. That’s it. Bill Gasiamis (11:43)being really unwell on this particular date. Kind of what is that day like? Explain us. Jack Clifford (11:46)Yeah. Yeah. Decisions Against Medical Advice So I got tight. I, I, I’ve been a biohacker for a while. So that’s probably the only reason I’m here talking to you because I went off the beaten path really far off the beaten path to get to the place where I know what I know and I have to share what I have to share. ⁓ because I’ve been trying to help my wife get better for some significant issues, including a really bad traumatic brain injury. And some other things and doctors didn’t have the answers for those so we had to we had to kind of biohack our way out of some things I was comfortable back. I’m saying that to say my wife got me a Chili pad for my bed because you know been trying to biohack sleep for a while and the colder environments to sleep are you know better to some degree at least in theory ⁓ and so Yeah, correct Bill Gasiamis (12:32)Chili meaning cold, not spicy. Jack Clifford (12:37)Yeah, correct. A chili pad as in the cold. So it’s a device that just, you know, cools your bed off. And so I crank that down to 55. She got it for me for Christmas. So Christmas day Eve, I’m like hopping into bed, like I’m going to sleep really well tonight, you know, and I woke up at four AM like, Oh, you know, I thought that was the big one because it felt that way. I a dead sleep woke me up with, with intense chest pain. And I knew something was going on, you but I was kidding myself. I hadn’t talked to family about it. You know, I hadn’t shared anything about what was going on with anybody. So at this point I’m like, oh my goodness, you know, and I could be dying and have not had, you know, just been an idiot the whole time. So I rushed to the hospital and I didn’t have a heart attack. I just made it so cold that I made my heart work and that supply demand mismatch was happening all night long in my sleep. Bill Gasiamis (13:15)Mm-hmm. Jack Clifford (13:31)And so it got to this, you know, a giant, creeps up, you know, it’s like, can feel it. And then if you push it, you’re like, can really feel it. Well, you know, I woke up out of a dead sleep going from not feeling it when I went to sleep to, to feeling it to the extreme when I woke up. Um, but that’s when they gave me the, uh, the, uh, nuclear stress test with a treadmill test, right in the hospital. And it was, it was really bad. They can’t quantify your blockages with that, but they can tell you that, you know, you’re You’re kind of screwed. And I was like really screwed. Like it was 47, but they said I was one of the worst I’d ever seen. ⁓ yeah. So I had all weekend to think about it, you know, cause I was a Friday, fortunately, and they could, they weren’t going to do the heart catheterization until Monday and the doc, you know, I was signing consent forms for them to do bypass surgery and it was pretty clear that the odds of it getting stented was not really good, but that’s what you hope for. Right. And most people are like, we’ll just get a step. once then in you’re fine. And ⁓ in my case, it wasn’t looking likely. And my mother had had bypass surgery five years before that. And I watched her cognition after the bypass surgery just declined to the point where she’s in memory care now. And she had gone from being this vibrant book author of multiple books and you know, she was a hypnotherapist and she’s helped a lot of people in her life, done a lot of amazing things, but ⁓ she never. she never really came out of the bypass surgery as her whole self and pretty quickly was just completely not herself at all. ⁓ So I wasn’t ready to come back. Now she’s 76. Bill Gasiamis (15:03)How old? How old’s your mom? Yeah. I know with people that are older, ⁓ heart surgery can lead to cognitive decline and there is a link there. There is a number of it’s well researched. It’s a risk. ⁓ not one that you’re probably aware of and that they talk about much, but it definitely is a thing. so, okay. You’re, you’re you go to the hospital. They realize, ⁓ the Jack Clifford (15:15)Mm-hmm. Bill Gasiamis (15:37)charts are not looking good. ⁓ They do the tests. They suggest that what they can offer you is bypass surgery. your, and you’ve got a weekend, think about it and you, and you go home, do they go, do you go home with medication and joining the medications to keep the blood flowing with anything? What do they do? Jack Clifford (15:51)Mm-hmm. Where’d you go? Yeah, such a blessing. No, no, because I was leaving against medical advice so they weren’t going to help me, right? And I actually said to the doc, said, you hey, I’m new here because I just moved a couple of months ago to Florida. And I said, can I come see you? And I didn’t have a cardiologist. I didn’t need one before this. And he says, if you live that long, just walks out. So I was on my own at that point. There was no resources of institutional medicine. I had to go find resources myself. Exploring Alternative Treatments Bill Gasiamis (16:28)Wow. Things are pretty wild in Florida. If you live that long and he walked out. Jack Clifford (16:30)Yeah. Yep. That’s exactly what we said. It’s a very sobering moment for me. Yeah. Bill Gasiamis (16:35)And you walked out. Yeah, and you walked out. Far out, man. So what’s the thinking behind walking out of that? Because I understand ⁓ that there are very few things that, like my situation was different, right? But I’ll give you kind of my thinking behind the, I’m gonna walk out routine. It’s like, there is a part of me that sort of says, I don’t need to subscribe to all that medical stuff, all the nonsense. I wanna try and avoid the medications. I wanna do all of that. Jack Clifford (16:41)Yeah. Yeah. Bill Gasiamis (17:07)That means I’ve got to do some work to get to that point, right? I’ve got to make sure that I’m eating well. I’m sleeping well. ⁓ I’m exercising. ⁓ I’m not overweight. I’m not smoking. I’m not drinking. Like there’s a responsibility that goes with, don’t want to take that medication. Right. And one of the other things is that, ⁓ if it wasn’t for the medical industry, I would not be here recording this, ⁓ podcast. Yeah. So there’s this big thing, which is. Jack Clifford (17:31)Yeah. Double-head sword, right? Yeah. Yeah. Bill Gasiamis (17:37)They’re not fixed. My brain is not getting fixed unless they go in and take out the faulty blood vessel and potentially risk all the complications that, that I got the ones I got, but also the ones I didn’t get, which many people get, which is far worse deficits than what I visible on me. So, ⁓ I’m, you know, I’ve never met anyone in my time who hasn’t Understanding Enhanced External Counter Pulsation (EECP) who has been through the medical ⁓ system, who hasn’t benefited from it in a way that’s sort of sustained their life, supported their life, lengthened their life. Like everyone that I’ve interviewed has always gone through the medical system and has saved them, supported them, helped them, right? And you’re going to, the first place to get help you’re going to is a hospital, right? You ring up and you go, I’ve got to go. Jack Clifford (18:22)Yeah. Bill Gasiamis (18:31)to the hospital because I’m feeling like I’m having heart attack. You get there, they confirm it, and then the place that you go to for help is the place you walk out of. What’s the thinking? Yeah, yeah. You have the angina, the blockages. Yeah, you got all of that. Jack Clifford (18:41)Well, I didn’t have a heart attack. That’s a really important nuance point. you know, I’m sitting in the hospital all weekend. there was nothing at risk in an emergent moment for me. My heart wasn’t, you know, I wasn’t going to lose heart muscle if they didn’t do something. Like my mother’s instance was different. She had a heart attack. She probably needed the bypass surgery. It was really hard on her, obviously, like we talked about, but in my case, I had time, but they didn’t treat it like I had time, right? Bill Gasiamis (18:54)Okay. Okay. Jack Clifford (19:10)They treated it like, we’re gonna go in and take care of this thing for you rather than you have time to explore other options when I knew in fact I did. So it might be that getting bypass surgery is the right move for some folks, but it also might be the right move for you and me. We’ve already discussed that you take care of yourself so you never get in that situation. And yeah. Bill Gasiamis (19:32)Yeah. And this is not a interview about do as I say, this is not that interview, right? What this interview is like one person’s experience and what they did. That’s it. We’re not giving medical advice here. We’re not telling you what decisions to make. We’re not telling you any of that stuff. This has got nothing to do with advising anyone to do anything, but what it has got to do with is what either you discovered Jack Clifford (19:45)Yeah. Right. Bill Gasiamis (19:58)or you knew before and put into action or what you discovered after you left the hospital that weekend. So take us through the next sort of phase of I’m taking responsibility for this and I’m going to take advantage of something that is documented scientifically and proven. Jack Clifford (20:03)Yeah. Okay. Yeah. Mm hmm. Yeah. Yep. Yeah. And you know, like, so I’ll go into that phase, but, but I just want to share this thing because, know, you, you pretty much already told me when you first heard EECP, you like EECP what? Right. And most doctors are EECP what? Basically every patient is EECP what? And it’s, it’s just, it’s really not going to lie. really bothers me because this, this, this therapy is, is so well-documented. It’s, it’s, it’s FDA approved. It’s not controversial. Bill Gasiamis (20:25)Mm-hmm. Jack Clifford (20:43)⁓ it just anyways, okay. So, so, so yeah, so I leave the hospital and the only reason I knew about a EECP was because when my mom had her heart attack, I listened to a podcast by Ben Greenfield. He’s a pretty, you know, pretty high-level guy, right? And that had been, that was like 2015. And I just heard mention of it. was like, it was maybe like two minutes of the, of a 60-minute podcast at most, but I was like noted. So I looked into it from my mom. The closest provider was two hours away and you got to go 35 times and my mom isn’t going to drive. 35 times, you four hours round trip. It wasn’t gonna happen, so we moved on, but I just sort of knew about it. And when I say knew about it, I didn’t know, Bill, like what it actually did or how it worked. I didn’t look into it at that level. just, you know, like assessed the situation. I was like, okay, there’s something out there. That’s it. Okay, yeah. It stands for enhanced external counter pulsation. And you want me to go into a little bit about how it works? Yeah, okay, so. Bill Gasiamis (21:27)Hmm. And what is a ⁓ CP stamp? What does it stand for? Yeah, yeah, let’s do that, yeah. Jack Clifford (21:42)So EECP involves lying on a bed. From the patient experience, you’re lying on a bed. You have ⁓ cuffs wrapped around your calves, your thighs, and your hips. And inside those cuffs, there are little air bladders. Bill Gasiamis (21:55)those cuffs, are they like blood pressure cuffs? The Mechanism of EECP Jack Clifford (21:58)Yeah, like big giant Velcro blood pressure cuffs. Yes. Bill Gasiamis (22:02)Okay, so like they’re much bigger than a regular cuff, which is just over the bicep. Okay. All right. Jack Clifford (22:04)Yes. Yes. Correct. yeah, just that’s the right way to think about it. you you cinch them up, you’re getting really snug in this thing, but it looks like a giant pantsuit, you know? ⁓ And you lie on the bed and then you get a three lead EKG on you. It’s here, here, in here. And then in between heartbeats, the machine… inflates compressed air into those bladders at 1.3 psi to start with, which feels like kind of a gentle massage. And then the pressure can be increased in increments of 0.1 psi all the way up to six, which feels like the exact opposite of a gentle massage. However, if you go slowly, your body accommodates to that pressure and that pressure feels different, both over one session and over multiple sessions, meaning you might not get to six your first session, that’s unlikely, but as you do repeated sessions, you’ll increasingly get closer to six earlier in the treatment and be cumulatively more hours at those higher pressures. And what’s happening is all the blood, not all the blood, a significant amount of blood from your lower body is being pushed up in between heartbeats and it’s causing this phenomenon called sheer stress in your vascular systemically. And wherever there’s pressure differentials in the body, it’s giving a stimulus to grow. It’s saying the pipes are not big enough, you gotta grow. We’re trying to put through more than is gonna fit. The body’s like, wait a second, it’s not big enough. But growing things in the body takes time. And so you need those repeated sessions. Like I mentioned, T.R., before we started recording, it works just like cardiovascular exercise, but at levels humans can’t do on their own. ⁓ And so, yeah. Bill Gasiamis (23:52)That’s important to talk about. so just for a moment, we’ll talk about that. Like it works like cardiovascular exercise. So the idea with cardiovascular exercise is that what, does cardiovascular exercise do that’s similar to EECP? Jack Clifford (24:04)Sure. If you’re out running, when you hit that stride on your feet, you’re doing that same thing, right? You’re ⁓ sending blood up, right? And then your circulation, your heart’s beating twice as fast maybe than it normally is, or substantially more than you’re just sitting here heartbeat is. And that’s because the heart is responding to the environment around it and saying, I gotta get… a lot more blood, a lot more places. So I gotta work a lot harder. you know, is maintenance. So collateral blood flow. have alternate routes that we can use that lie dormant throughout our body. And those collaterals, if they never get used, they honestly, they get weaker and they close off, but they also can be reopened, you know? And then you can grow more of them. And… Bill Gasiamis (24:38)And what’s the result of that? Uh-huh. Okay, so there’s blood vessels that get less ⁓ blood flow because people are sedentary or people aren’t doing the type of exercise that would activate those blood vessels, for example. And then what in theory, not in theory, and then what happens in cardiovascular exercise, the body goes, we need more blood flow, let’s open up. Jack Clifford (25:12)Exactly. Bill Gasiamis (25:26)other areas where normally blood flow wouldn’t be required or doesn’t go. And EECP kind of mimics that mechanism. Jack Clifford (25:27)Yeah. Exactly. Yeah, but not kind of, it’s really important just to note, cause I don’t want, I don’t want any of your listeners thinking, well I’m just going to go run more. Right? I mean, by all means do that safely. You know, the dose always makes the poison with everything, but, but don’t think that you can, you can just go do this. You can do it to a limited degree with exercise, but you’re not going to grow, you know. that I didn’t have that before. And I like it because it shows you like the world of the possibly or it might be a little unsightly, but it’s feeding my brain. EECP has changed my cognition in addition to my heart, you know, my pelvis and my kidneys and my liver. you know, like it’s, it’s optimized blood flow systemically. Um, yeah. Yeah. Bill Gasiamis (26:19)Okay, so let’s go back to the cuff, the cuff that we put on and then what happens. Jack Clifford (26:24)Yeah. Yeah. So, so you just lie on the machine. Typically you do 35 hours on a machine for a course of treatment and one hour a day is a typical, you know, five days a week. That’s just typically you’re going to the doctor. There’s lots of other variations of that, but that’s the typical course. And that’s the most well-researched course. And, ⁓ you know, over time, usually about halfway through those 35 sessions, if you had angina, you’re going to notice a difference, but Personal Transformation Through EECP you know, they use this to treat dementia. It’s a well studied in dementia. There’s a recent study in the US that was profound, a year-long study, a hundred demented patients, roughly a hundred non-demented or a hundred treated patients. Everybody had dementia and a hundred CHAM patients, placebo. The demented patients that got an EECP, they all got better when we know dementia, people get worse in a year, right? They all got better, all of them. And yeah, so that’s like, you know, similar phenomenon erectile dysfunction, similar phenomenon kidney disease, similar phenomenon stroke recovery. So, you know, these are studies. I’m not making it up. It’s just literally like really well documented. It’s not. Bill Gasiamis (27:33)studies that we can get a hold of and put in the show notes, link to the show notes. Jack Clifford (27:36)Yeah, go to to EECPLocator.com and all these studies are there. ⁓ Yeah. So what I did is in the U.S., I, you know, it’s really hard to find. so I couldn’t find it. I had to, I had to call around and like, I could find a few doctors, none of them near me, but a few of them that would had machines, but they would only use them after everyone had failed stints and failed bypass and they had nothing else to offer them, which makes no sense. But that’s how the insurance reimbursements work. Bill Gasiamis (27:41)Okay. Jack Clifford (28:04)That’s the only time they’ll actually pay for it. So that’s what they say it’s good for, but that’s not what it’s good for. That’s just what they can get money for, I guess. but, so I had to drive three hours and take a chance on a doctor and stay in a hotel to get my treatments. And it was really difficult. I mean, I ended up buying one of these machines and got it at my house and I’ve just been using it for the last five years. So, you know, 35 hours was great, but I was pretty bad off. Now I got about 700 hours and, uh, you know, more hours is just greater stimulus to the body to grow vasculature, right? And I mean, I… Bill Gasiamis (28:38)how do you know that you’ve grown? I know there’s this ⁓ feeling or this change that happens in the person. ⁓ Like you said, dementia, ⁓ people who experienced dementia have a better outcome later or a change in the way that they’re brain working, et cetera. can you see the, is there a way to see the difference between the blood vessels and Jack Clifford (29:02)You can’t, you can’t image, could image on a, on a cardiac pet would be like the only imaging or I guess, you know, if I went back and did a stress test again, you would, you would be able to see, cause it’s not quantifying specific arteries. It’s, quantifying the total volume, but I tried that they were, actually wouldn’t let me, they said it’s not safe because you have it at a stent or a bypass. So I went back to the same place that I got it, you know, and I was like, literally they put me through the imaging machine. gave me the dye and then they got Lifestyle Changes and Holistic Health I went to go on the stress test and the same doctor was there and he refused to tell me to go. So I like, wanted to say, hey doc, let’s go for a run. Cause like, you’re not going to keep up with me, but you know, so I, I didn’t bother with that, but I’ve got my own, you know, I did my own little stress, stress test with a treadmill, right? I started, I was getting chest pain. I found out where I can induce angina and I try and say just below it, you know, so I know where it is, right? I was 2.2 miles an hour. That’s not a fast walk. And then after the first 19 sessions where I was staying in the hotel, I got up to 2.7. That’s a really big difference even if it doesn’t sound like a lot. And then I got my machine and I kept going. And then within a couple of months, I was starting to do a running stride. And I could keep that up, no angina. I know where angina would come in. I had time calculations and everything. And then eventually, now I can run. comfortably 6.5 mile an hour pace for quite a while, know, push it up to 14 miles an hour for 30 second sprints and you know, like all kinds of stuff. So, ⁓ Bill Gasiamis (30:38)How long before you break the two hour barrier for the marathon? Like was recently done. Maybe, maybe the more blood vessels, the more blood flow. Maybe you can get there. Jack Clifford (30:42)⁓ I got zero interest in that. Yeah. I think so though, I think those Kenyans should be ⁓ hopping on these EECP machines and they’re I mean, they’re already amazing but. Bill Gasiamis (30:58)Well, you want the Kenyans to just completely own marathon running for the rest of eternity. It’s unbelievable what they did. Right. Like I imagine that there is something else going on there, but I imagine blood flow, oxygenation, more blood vessels. Like it’s got to potentially be a thing. reckon if you do a check between the last guy, me, who’s going to like 50 hours before you get to the other side and those dudes, there would Jack Clifford (31:03)Yeah, yeah, it’ll just be a Kenyan Yeah. ⁓ Bill Gasiamis (31:27)definitely be a difference because they’re exercising all the time, right? Jack Clifford (31:31)Sure, yeah, they’re pushing the collaterals as wide open as, know, whatever, whatever a human can do on their own, they’re doing it to the max to, know, the same phenomenon that EECP is doing for folks lying down. You know, they’re doing it to whatever the max you can without the machine, I would say. Bill Gasiamis (31:48)So this is a bog standard human body task. Like it just does that all the time. I have heard the blood vessels can reroute in the brain when somebody experiences a blockage and then, and it’s not useful at the time of the blockage, obviously, and it causes potential cell death when somebody has a stroke. But then later on. Jack Clifford (32:11)If there’s too much blood, the revascularization, yeah. Bill Gasiamis (32:14)Yeah, so EECP can kind of occur naturally and then it can support as much of the surrounding tissue as possible so that it doesn’t all die off. ⁓ So what you’re talking about is just encouraging EECP ⁓ to happen more than it would normally happen by ⁓ inducing it through this device where people ⁓ get sort of strapped in and then Jack Clifford (32:23)Yeah. Bill Gasiamis (32:43)the machine runs, what does it run like a program? Explain how that works. Jack Clifford (32:47)Literally, it’s just air pressure. got different pumps to pump the calves, the thighs and the hips up. And then it’s really just about the timing, right? It’s got to hit it at the right interval of your heartbeat. So it’s at the right place in diastole where your heart is at rest. that timing is very, crucial. And that’s really… Yeah, it’s not, it’s very old technology. The machine I have was built in 2009. You know, they have new machines that are portable now that I’m working with some of the manufacturers to actually, you know, make these available in the U S because there aren’t any in the U S but they do have portable machines that don’t require a bed. You could get treated on your couch. You could get treated, you know, on your own bed, uh, lying on the floor, I suppose. Um, so, you know, we’ve, we’ve really like technology hasn’t Bill Gasiamis (33:19)Wow. Jack Clifford (33:42)slowed down. just China’s like taking this thing and you know, have a basically every Chinese hospital has several of these machines and they treat patients in the, in the room with us. It’s, part of their standard of care for all kinds of different, different diseases that they’re treating. You know, and it’s adjunctive to just about everything. There’s nothing that you couldn’t do EECP with, right? ⁓ yeah. Bill Gasiamis (34:03)Okay, okay, so. How do you experience your body differently now? And actually, let’s go back actually, how long has it been since you came across this, decided to get the first treatment, implemented yourself ⁓ at home and then how do you feel different now? Jack Clifford (34:08)Oof. Yeah, it’s been five years and four months now. And every since like, this is this is a little hard part to quantify, because there’s been a lot of brain changes to from this, right? So so I don’t even like feel like my 47 year old self who was in the hospital, that feels really like somebody else to me. You know, it’s a version of me, I suppose, but I can’t really relate to that person. Because I like a small example. The Impact of Stress on Health I used to sleep eight to nine hours a night. That was my normal, my whole life. I was generally like the guy that would come in the latest. You could come to work. was the guy that came in the latest. You And now I get up at two 30 most mornings and I’m like, like rare to go with energy. I’m, you know, I’m working out doing resistance training. I’m reading, you know, I wrote a book, I’m writing another book. I’m writing a book on rectal dysfunction as it relates to this phenomenon, because that’s a whole other, you know, case study. and I work a full-time job and I just have an incredible amount of energy basically all the time. My mood is way better. My sense of touch is really different now. I give a lot more hugs because it feels really good. ⁓ My sense of smell and taste and… You know, hearing, you know, I used to like have to go to the bathroom at night sometimes, you know, wake me up to go to the bathroom. Long gone. Bill Gasiamis (35:47)So at the same time though, it sounds like also you might have changed other things as well though, right? So what else have you changed in the meantime? Jack Clifford (35:55)sure. Yeah. Yeah. Yeah. It hasn’t just been EECP. Absolutely. you know, really good supplement routine. ⁓ Pretty extensive, but, you know, managing my lipids, for example, I take a thousand milligrams of niacin twice a day. I’ve been able to bring my triglyceride to HDL ratio to kind of an optimal one-to-one, using fish oil and some other things. ⁓ And, you know, I… I really stay away from carbs for the most part. I like to eat keto, but I like it to be what I call clean keto. So I’m not like pounding keto ice cream or all these things that are, you know, they taste good and yeah, they’re keto, but they got all kinds of oils in them that aren’t really good for your body. ⁓ And, ⁓ you know, I’m big into moving and being active and, you know, having an engaged social life as much as possible as well. I mean, I think that’s a very underrated thing. That’s actually an area I struggle in because I’m working so much, but you even this helps just, you know, getting to know people even online. But, ⁓ Bill Gasiamis (37:04)It sounds like you haven’t re it doesn’t sound like you’ve reinvented the wheel. Like everything that you say is things that people take for granted that if they implemented would improve their life before EECP. We’re talking about EECP today, right? But just those things alone would make a massive difference to somebody’s experience. And that’s kind of the message that I’m trying to kind of get into the Jack Clifford (37:17)Totally agree. I thought it a good Sure. Bill Gasiamis (37:30)⁓ minds and hearts of the stroke survivors who I interview and who listened to the podcast. My book, I’m going to, we’re going to talk about your book in a sec, but I’m going to talk about my book. My book, when I wrote it, I thought I discovered all these things that people, should know about that no one knows about, but it’s not true in here is mindset. ⁓ there’s a chapter about emotional intelligence. There’s a chapter about nutrition. There’s a chapter about sleep. There’s a chapter about community. Jack Clifford (37:32)Yeah. Yeah. No, please. Bill Gasiamis (38:00)⁓ that’s just the five that I can just rattle off the top of my head right now. And you’ve already mentioned that in the last few minutes, that’s exactly the things that you mentioned. And people take it for granted how much that improves your overall health. Right. The Journey of Writing a Book Jack Clifford (38:13)That’s so true. And also what’s wrapped up in the wrapper of all of those things that are threaded together is stress, right? ⁓ If you do all of those things, right, you’re lowering stress. How did I get heart disease at 47 when it happened to my grandfather in his late 60s and my mom in her mid 60s and it happened to me at 47? And we know it didn’t happen at 47. It was years earlier and I realized it at 47. Stress, you know? Like I was the guy that took on a lot. Bill Gasiamis (38:38)Hiding earlier. Jack Clifford (38:44)and had some traumatic things happen in my life and whatever, and I don’t need to go into that. But I always felt like it was all rolling off my back. Like, you know, I’m fine. know, like I didn’t, and there are reasons why I felt that way. ⁓ However, at the end of the day, I know that I wasn’t processing. There was so much I did not process. And I didn’t learn how to like have really good boundaries and that, you know, begot more stress because of those lack of boundaries and, but stress, right? You know, like, but if you have good good social life and healthy people in your lives, that takes stress off. Eating the right food takes oxidative stress off your body. You could go on and on, but I think stress is gonna kill you before anything else. Bill Gasiamis (39:17)you Yeah. I love that you said that. I love what I love that. That was the answer that you gave when I said, what else did you do? Because it’s not just, you know, it’s like, I’m going to eat well, but smoke, you know, I’m going to eat well, but drink excessive amounts of alcohol. Like, no, it doesn’t work. You know, you can’t do that. Yeah. can’t do. Yeah. Small. Jack Clifford (39:42)No, you gotta do it all in concert. It’s the layers, right? Yeah. Bill Gasiamis (39:49)numbers, know, the percentages they add up, you know, 1 % here, 1 % there all adds up and you get a result at the end of it. Okay. So, so you’re you’ve gone, I’m going to see if I can grow new blood vessels to support my heart. And what you’re found between the time that you went to hospital around five years ago to now is that the angina has Jack Clifford (39:55)Yeah. Mm-hmm. Bill Gasiamis (40:17)⁓ improved, they’ve gone away. The heart has improved, I beg your pardon, the blood flow. And have you had a medical examination since then to do other comparison? Jack Clifford (40:28)Yeah, I have. Yeah, I’ve got a cardiologist. I haven’t seen him and I’ve talked to him the other day because I talked about the book, but I haven’t gone to see him because he’s a plane flight away. But I’ve been worked up for the crowded intermediate thickness. You might be familiar with that as it relates to stroke. okay, well, they just measure your crowded arteries and look at the placking in your crowded arteries as a proxy for your systemic plaque burden. And flow mediated deletation, is they totally occlude the… the arm with a blood pressure cuff and then see how quickly you can refill it after, you know, like, it’s like five minutes of this, your hand is completely numb. And those all, you know, workups were good and that was after a couple of years of treatment. You know, I tried to have that stress test, like I mentioned, but you know, now I just see my primary care, you know, he’s a good guy and he runs on my lipid panels and, ⁓ you know, so I’m definitely monitored, but. What I haven’t done is gotten re-imaged because I don’t want to put extra dye in my system. Sure, somebody wants the images because they don’t believe me, but I’m not trying to sell anybody anything here. I’m just trying to spread the word on something. If somebody doubts my honesty, they can, it’s fine. Bill Gasiamis (41:38)I know what you mean, Jack. I know what you mean. I and I asked you because yeah, I would love to see that before and after. would love to see the blood flow. What’s happening, watch change. would be amazing. story to tell, but I also went out of my way if I could to avoid having more dyes and all that kind of stuff injected into my body. I totally get it. It’s okay. Yeah. ⁓ Jack Clifford (41:49)Yeah. Yeah. Yeah. Bill Gasiamis (42:01)Okay. So you wrote a book about it. Like, what was the idea behind the book? What were you thinking? Show us the one that you got there with the old book cover. And then I’ll include the new book cover in this image as we chat. Jack Clifford (42:06)yeah. Yeah. Yeah. Yeah. Thanks. Yeah. So I started writing this book, in, know, ⁓ November timeframe, ⁓ after I mentioned to you, so my, my friend came down, ⁓ and stayed with me for 13 days and he had had some stroke damage five years before that was, you know, his whole right side, he just had like numbness and then pain. And then, you know, it this weird cascade of symptoms so bad, you know, sometimes he couldn’t sleep from it. And so All the time he took off work he could he came and he used the machine three times a day and then he left pain free and like nothing else had worked and then this worked and I didn’t per se expect that I but I was like, you I know it does stuff. It’s helpful. But anyways, when I saw that, you know, I really started digging even more because before that I was like, well, Jesus is amazing. But maybe it’s just me, you know, and and anyways, so, ⁓ so then I, you know, I just started writing the book one day and The Role of EECP in Heart Health You know, my mom was a book author and I always wanted to write a book. didn’t really have anything particular to write about and all of sudden I do. So I’m like, you know, let’s see what happens. And, uh, and you dig into the research more and more, and you’re just like, increasingly frustrated by how everyone has known about this. And yet, you know, they don’t promote it. They don’t talk about it because it’s inconvenient. You know, and I’m going to get a little, try not to get like soapboxy here, but Bill Gasiamis (43:36)Do it, do it, go for it man. Jack Clifford (43:37)Okay, okay, because, you know, cardiologists will say it, some of them, the ones that are honest, they’ll be like, like mine. He says, I was making obscene amounts of money, giving people bypass surgeries instance. And then I was given the same people bypass surgeries instance, a couple years later. And, you know, and then he stumbled upon some answers and EECP is one of them that helps his patients stay well. And, you know, he makes a lot less money. because of it, because he doesn’t go in and do these interventional approaches. And, you know, EECP, the most you could pay somebody is like $100 an hour, and you’re going to tie up a patient room for 35 hours with a tech, it doesn’t make any sense. I go pop a stint and you make 10 grand in two hours and never see you again. You know, like it just, I get it from, you know, I want to own a portion of Ferrari and have a lake house and a winter house, but You know, like, I don’t know how you live with yourself. You said go for it, man. I’m going to go for it. you know, and my son’s about to graduate. Okay. Yeah. Okay. Fair enough. I’m good with it. Yeah. Yeah. Bill Gasiamis (44:38)But come on, come on, Jack. Yeah, you go for it. I’m going to push back. I’m going to push back as well. You go for it. I’ll push back. There’s yeah. Which is cool. Right? That’s what I want. I want to have a conversation and I don’t want to control the narrative, but the guy that goes in needs a stint today has a blockage. Like that’s life saving. That does work. What I am afraid of that happens sometimes when people go in and they’ve got a blockage and then they get ⁓ even even a stroke blockage. Right. in carotid or a vertebral artery. What happens is sometimes people go in and they get told you need a stent. Fair enough. You’re about to have a heart attack. You’re about to have a major stroke. If we don’t put one in, you’ll have a, that’s necessary. The challenge is, that that person sometimes doesn’t learn the lesson of what got them into the situation where they need a stent. Jack Clifford (45:22)Good. Exactly. sure. Yeah, by all means. Like emergency medicine is great. And we’ll put that in the emergency medicine category of cardiology, right? Why aren’t they offering you, why aren’t they saying, Hey, you’re at risk for a whole lot of other things just by this happening. Why don’t you come 35 times to this EECP machine and you know, like, or why don’t we have centers Bill Gasiamis (45:36)Yeah. Yes, and then later… Jack Clifford (45:55)all over. I found exactly one place in Australia so far that I’m not focusing on Australia right now. I do plan to take EECP Locator International, but right now the access points in the US are abysmal. 70, 80 % of the people in the United States could not get to a center. There’s no access point that’s at all realistic for them to get to. And yet these machines are not that expensive. They’re the price of a Decent not that great car. ⁓ Bill Gasiamis (46:24)we’re starting to see them in, I don’t know, health spas or something like that, where people will go, they’ll get yoga, they’ll get this, they’ll get that, they’ll get infusions perhaps and all sorts of other things. And there’ll be a machine or there’ll be a suit that people can put on and they can go through one hour. Jack Clifford (46:29)Yeah, that’s good. That’s great. Yeah, although I do want to say that the Normatech, like the compression boots that they have and some of those things, when they don’t use the pressures that EECP uses up to 6 PSI and they’re not sinking it in between heartbeats, it’s helpful, but we’re not talking about things that can do the same thing in the body. It’s on the right path and I’m not digging it as being worthless because it’s not, but it’s just not the right thing. Bill Gasiamis (46:47)Yes. Yeah. Yeah. Yeah, that’s kind of what we’re seeing. And to go back to your point is because the medical profession does medical profession stuff. this is not, it’s not that it’s not medically kind of aligned. It definitely is. But when you’re told that the way you solve a problem is through putting a stent in and then never talking to that patient again, to tell them how to avoid to get a stent in that’s Jack Clifford (47:31)Yeah, that’s your job. Bill Gasiamis (47:34)what they do, like they’ve been trained to do that forever. And that’s what they do. And that works and it saves the life. But what it doesn’t do, which I also have a challenge with this, it doesn’t teach the lesson. What it reinforces is that if I have something wrong with me and I go to a doctor, they’ll fix it. So next time it goes wrong, I’ll just go to the doctor and they’ll fix it again. And I didn’t have to change my life. Like this even bloody advertisements that do that. They Jack Clifford (47:51)just I’ll go and he’ll fix it. Yeah. Yes. Yes. Bill Gasiamis (48:03)They hijack that part of the person’s brain and they say, you know, have you got reflux, heartburn, that kind of stuff? Don’t let reflux and heartburn get in the way of eating the foods that you love. Just take a tablet. You know, that’s the same kind of thing, right? And that’s why the medical profession doesn’t do that because they’re not trained to do anything other than sell their thing. And their thing is what they went to work, to school for. Raising Awareness for EECP Therapy Jack Clifford (48:17)Yes. Bill Gasiamis (48:30)20 years to be able to administer. But every so often you come across an amazing doctor, surgeon, et cetera, who says, I can’t do anything more for you, but maybe somebody else can. Those guys are better than the doctor who says, we can’t do anything else for you and then send you off their way. That next sentence, but maybe somebody else can, I don’t know who they are. That is. Jack Clifford (48:43)Mm-hmm. Bill Gasiamis (48:57)I think a great thing to say this is where I think EACP kind of fits in that now that I’m here and things are not good. Jack Clifford (49:05)I totally agree. I totally agree. And yeah. And you, so you, you mentioned like the wellness spas and whatnot. And here’s the thing in 2015. So, you know, somewhat recently the FDA approved EECP for a brand new indication, general circulation, right? In healthy people. Like it’s right on the FDA indication. And also in one case in increase in VO2 max, but rough, that’s roughly saying the same thing. ⁓ yeah. Bill Gasiamis (49:32)for healthy people, was that part of it? Jack Clifford (49:35)Yeah, it said unhealthy patients and healthy people didn’t call patients. So, so, ⁓ but, but, know, the litmus test for that is, is your doctor say you’re healthy enough to undergo circulation enhancement? If the answer is yes, you know, it doesn’t matter if you got all that other stuff or not, you know, we’re just not treating you for it. We’re not saying ECPs is fix for this, your erectile dysfunction. It might help it. You know, what’s not saying it’s, it’s the fix for your stroke, but it might really help your stroke, recovery, but. Bill Gasiamis (49:47)which Jack Clifford (50:03)Anyhow, so like you can, you know, I don’t know about in Australia, but in the United States, you could get an EECP machine and create a viable business model off of helping people as soon as people actually know about it and what it does, right? I’m trying to solve the access issue in the United States by aggregating demand, right, as one of the solutions. So I have a website, eecplocator.com. And if people… ⁓ tell me that they like EECP to be available in their area, when I get like five to 10 patients in one area, we’re gonna find a way to get it to them. ⁓ The how is, you there’s a bunch of different possible ways we can get EECP to them, but at the end of the day, you know, like people need this treatment. They really, really do. Bill Gasiamis (50:50)Yeah. We’re not talking about anything ⁓ out there. Like this is not an out there thing. This is definitely common. Now I, I don’t know how I haven’t come across it. I’ve all these years after all these years now I’ve just because of our conversation right now, I just did a Google search and I typed in EECP machine Australia. And the first thing that came up was an Australian government department of health, disability and aging. Jack Clifford (50:57)No, it’s that. Bill Gasiamis (51:20)document from the Therapeutic Goods Administration, which talks about a mid-trade Australia EECP system model, external counter pulsation system stationary. So it seems like they have a… Jack Clifford (51:36)Like they’ve approved it, sounds like they have some approved devices. Yeah. Bill Gasiamis (51:38)Something like they’re at least looking at it. Let me see what that says. The inclusion of the kind of device in the AI community is subject to compliance with conditions placed in post. Yeah, it sounds like it’s been through some regulated body in 2021. Jack Clifford (51:52)Yeah. Mm-hmm. Yep. There you go. Bill Gasiamis (51:57)This device is intended to provide external counter pulsation therapy and is indicated for use in the treatment of stable angina. Jack Clifford (52:06)Mm-hmm. Bill Gasiamis (52:08)pectoris and congestive heart failure. There you go, my friend. Jack Clifford (52:10)Yeah, it works great for people with art failure. It really does. Bill Gasiamis (52:14)Dude, father-in-law had heart failure. He passed away from heart failure just a few, about a year and a half ago. ⁓ Now, I don’t know, I’m not saying anything, but we’ve never heard of this before. Today’s my first time where I’m really going to deep dive about this thing with you. ⁓ So what are the challenges that you face? what are the, what is it? ⁓ The barriers that you face? Jack Clifford (52:20)Yeah. Bill Gasiamis (52:44)when you’re speaking to people about this or how people finding out about it, how do you help people like Jack Clifford (52:50)It’s just an awareness piece. It’s an EECP what? And then, you you get in with some physicians and then you got to duke it out a little bit. Not with all of them. There’s plenty of physicians, you know, I’ve talked to the physicians that have machines and are doing the right thing for society and still making plenty of money. ⁓ They’ll just tell you, you know, I’ve talked to some cardiologists and just they kno

264 | Jakob Schell ist das Marketing-Brain hinter Deutschlands größten Newslettern. Wie macht man heute gutes Online Marketing?Hier geht's zu Jakobs neuem Kurs: https://noble-advertising.com/digitaleoptimistenPartner dieser Folge:ebay.comPrüft, wie Live-Commerce euer Business voranbringen kann. Keine Verkaufsprovision für neue Live-Seller in den ersten 6 Monaten. Mehr Infos: ebay.de/startliveClockodoBesseres Time-Tracking jetzt besonders günstig: https://www.clockodo.com/de/optimisten/Mach das 1-minütige Quiz und finde eine Geschäftsidee, die zu dir passt: digitaleoptimisten.de/quiz.Kapitel(00:00) Intro(02:24) – Was Alex falsch gemacht hat (07:08) – Sind Meta Ads in 2026 noch relevant? (17:55) – Der Köder muss dem Fisch schmecken, nicht dem Angler - Storytelling(26:43) – Wann starte ich mit Ads und wie viel Budget brauche ich?(47:42) – Creatives, AI und der Texteck eines Performance Marketers(57:30) – Jakobs neuer Marketing Kurs(62:19) Jakobs beste GeschäftsideeSo erreichst du uns:Sprachnachricht senden: https://www.speakpipe.com/digitaleoptimistenEmail schreiben: alexander@digitaleoptimisten.deLearningsVielfältige Creatives statt Meme-OnlyMemes alleine ziehen nicht die konvertierende Zielgruppe an; Ads brauchen inhaltliche Vielfalt und unterschiedliche Angles, um verschiedene Demografien zu erreichen. Die Fallstudie zeigt, dass Memes zwar gute Klicks bringen, die Conversion-Rate aber oft niedrig bleibt, weshalb Vielfalt der Hebel für Wachstum ist. Ohne unterschiedliche Formate bleibt der Zugang zu größeren Zielgruppen blocked.Ads als LernwerkzeugAds sind kein Wunderhebel; erst Zielgruppe, Pain Points und Product-Mitage-Fit klären, bevor breite Kampagnen starten. Sie können früh als Research genutzt werden, um Feedback aus der Masse zu bekommen und das Produkt entsprechend anzupassen. So ergibt sich eine klare Grundlage für weitere Marketing-Schritte.Primäre Metriken zuerst beachtenPrimäre Metriken wie Kosten pro Kauf, Kosten pro Sign-Up, Anzahl der Sign-Ups, Ad-Spend und Frequenz geben den wichtigsten Aufschluss, ob eine Kampagne läuft. Sekundäre Metriken wie CTR, CPM oder Hook- und Hold-Rates liefern Kontext, sollten aber nicht den Ausschlag geben. Fortlaufend prüfen, ob eine Creative eine hohe Hook-Rate hat, ohne ausreichende Klickrate – dann ist der Call to Action zu prüfen.Authentische Kommunikation und Tribe findenDie Werbung sollte den Menschen hinter dem Bildschirm helfen und nicht egozentrisch wirken; Founders Generated Content stärkt Authentizität. Die Storytelling-Analogie Obi-Wan Kenobi statt Luke Skywalker verdeutlicht, dass der Helfer-bzw. Begleiter-Charakter besser ankommt als die bloße Selbstdarstellung. Daraus folgt eine Marketing-Strategie, die auf Zielgruppen-Bedürfnisse fokussiert und Inhalte entsprechend authentisch vermittelt.Budget-Planung und ROI-DefinitionDie Budgetplanung basiert auf einer ROI-Definition: Break-even-ROAS festlegen und die nötigen Käufe pro Woche bestimmen, damit Ads Sinn machen. Beispiel: 20 Euro pro Kauf bei 200 Euro Ads-Budget pro Woche ergibt rund 10 Käufe pro Woche. Zusätzlich gilt: Die Lernphase endet typischerweise bei etwa 50 Events pro Woche; davor nicht mehr Budget blind hineinballern, sondern gezielt lernen und skalen.KeywordsMeta AdsFacebook AdsInstagram AdsConversion-RateROASwie starte ich Meta Ads als Einsteigerzielgruppe definieren Facebook Werbunglandingpage conversion rate erhöhenpixel tracking Facebook einrichten AnleitungCreativesUser Generated ContentHookAd-Testing

Mary Gabrielyan, Chief Strategy Officer at AI Digital, joins Ari Paparo to learn about AI-driven supply path optimization, value-based bidding, media planning, and the future of ad tech. Insights on AI adoption, training gaps, and what skills will remain human. Takeaways AI Digital is an AI-native media consultancy built on machine learning and now evolving with generative AI and LLMs. The company offers managed services, smart supply curation, and AI Labs for client transformation and training. Elevate, their platform, provides end-to-end campaign management, including research, planning, reporting, and MMM insights. True AI-powered supply path optimization should be predictive and real-time, not just based on historical data. The industry is shifting from metric-based optimization (CPM, CTR) to value-based, outcome-driven AI bidding. AI-driven ad curation is evolving toward dynamic, real-time inventory optimization rather than static deal packaging. LLMs improve contextual targeting by understanding semantics, not just categories or keywords. Companies are underinvesting in AI training and tool adoption, limiting their ability to fully benefit from AI. Human skills like intuition, taste, empathy, and authenticity remain irreplaceable in an AI-driven world. Chapters 00:00 Introduction & Guest Overview 00:28 What is AI Digital? 01:21 Core Services: Managed Service, Smart Supply & AI Labs 02:07 Inside Elevate: AI-Powered Media Intelligence Platform 03:00 Target Customers & Market Positioning 03:41 How Elevate Works: Research, Planning & Reporting 05:26 AI in Supply Path Optimization (SPO) 06:40 Reactive vs Predictive AI in Programmatic Supply 08:25 AI Optimization: Metrics vs Outcomes 09:26 Value-Based AI Bidding Explained 10:14 AI in Ad Curation & Programmatic Future 11:20 Dynamic Curation & Real-Time Inventory Optimization 11:58 Contextual AI & Semantic Targeting with LLMs 13:31 Client Reactions to AI: Fear vs Adoption 13:58 AI Training & Talent Gaps in Organizations 14:27 Will AI Replace Jobs? Skills That Still Matter 15:09 Human Advantages: Intuition, Taste & Empathy 16:51 Lightning Round: Competitive Edge & Challenges 17:46 Fun Question: If AI Digital Were an Animal Learn more about your ad choices. Visit megaphone.fm/adchoices

This gripping true-crime episode breaks down the Brooklyn moped gang's string of violent daylight bike robberies targeting teens across Bensonhurst, Crown Heights, and beyond, while connecting it to similar youth crime waves in Queens, Manhattan, and recent NYC robbery trends. Featuring police surveillance details, victim accounts, and analysis of rising juvenile offenses involving e-bikes and scooters, it delivers urgent insights into urban safety failures and law enforcement challenges. Optimized for maximum engagement in Crime & Justice, News, and Society & Culture IAB categories, this high-CPM content appeals to concerned New Yorkers, parents, and true-crime audiences seeking timely, fact-driven discussions on city crime surges.

In November 2024, one of India's biggest FMCG companies, Hindustan Unilever, started getting a barrage of complaints from its consumers, who said they were seeing the same Dove and Surf Excel ads repeatedly on OTT platforms during a single watch session. Some of them were shown the same ads as many as 150 times within a week.With IPL around the corner, HUL — which spends nearly Rs 4,000 crore on ads annually — couldn't afford to ignore these complaints. So what followed was a series of investigations. And what they discovered has opened a real can of worms for not just JioHotstar, the platform streaming the IPL, but OTT platforms in general. The big issue is a serious mismatch between what was promised and what's actually being delivered for ad campaigns, according to seven insiders from HUL, Disney, and other industry rivals who spoke to The Ken.So what happens when a big spender starts feeling like it's not getting what it signed up for during the biggest streaming event of the year? The Ken reporter Rounak Kumar Gunjan speaks to Daybreak hosts Snigdha and Rahel.This episode was first published in February 2025. We're re-airing it now because IPL 2026 is live, and the underlying issue the episode raises has not been publicly confirmed as resolved.Here's what has changed after we first published: ahead of IPL 2025, JioHotstar partnered with Nielsen to introduce third-party verified ad measurement for the first time in Indian OTT. It was a direct response to the advertiser pressure this episode describes. But the Nielsen study that followed measured cross-screen duplication: whether the same viewer was being counted differently across TV, mobile, and connected TV. It didn't address the specific complaint HUL raised, which was about a single user being shown the same ad repeatedly within one platform. JioStar has not publicly confirmed that the problem has been fixed.What has changed though, for IPL 2026: connected TV ad rates are up 25%, with the base cost of a 10-second ad rising from ₹480 to ₹600 CPM. The money is bigger. And the question of whether advertisers are getting what they pay for remains the same.Tune in.Daybreak is produced from the newsroom of The Ken, India's first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

We start by honoring school bus drivers and sharing our memories of riding the school bus on School Bus Driver Appreciation Day. Then we all know that math class gets quieter when students are confused and louder when they're thinking together. That's why we invited Marjorie Kucich and Sarah McKittrick to talk about station rotation in middle school math and how a smart rotation can turn a lesson into a room full of visible problem solving.We dig into what “stations” really means in this context, we talk through concrete classroom logistics, and how a small amount of movement can act like a reset button for attention and engagement. We also get specific about consolidation. If you're looking for practical station rotation ideas, middle school math engagement strategies, and routines that strengthen math discourse and classroom culture, you'll leave with steps you can try right away. Subscribe, share this with a colleague, and leave a review telling us what station routine you want to test next.Send Joel and Misty a message!The More Math for More People Podcast is produced by CPM Educational Program. Learn more at CPM.orgX: @cpmmathFacebook: CPMEducationalProgramEmail: cpmpodcast@cpm.org

•⁠ ⁠கொடைக்கானலில் Cycling செய்த முதலமைச்சர் மு.க.ஸ்டாலின்!•⁠ ⁠சென்னையில் அதிகாரிகளைச் சந்திக்கும் எடப்பாடி?•⁠ ⁠மே 18-க்கு தயாராகும் சீமான்?•⁠ ⁠வரும் 30-ல் 234 வேட்பாளர்களுடன் விஜய் சந்திப்பு •⁠ ⁠திருச்செந்தூர் முருகன் கோயிலில் சுவாமி தரிசனம் செய்த த.வெ.க தலைவர் விஜய்? •⁠ ⁠வாக்கு எண்ணும் மையத்தின் கட்டுப்பாட்டு அறையில் சட்டவிரோதமாக 'ஜனநாயகன்' படம் பார்த்த சிசிடிவி மெயின்டனன்ஸ் ஊழியர் யுவராஜ் என்பவர் கைது•⁠ ⁠தொடர்ச்சியாக 2வது நிதியாண்டில் இரட்டை இலக்க பொருளாதார வளர்ச்சி - தமிழ்நாடு சாதனை!•⁠ ⁠தருமபுரி: பென்னாகரம் அருகே போடூர் கிராமத்தில் சட்டவிரோதமாக இயங்கிவந்த மதுக்கடையை அடித்து நொறுக்கிய பெண்கள்* கிருஷ்ணகிரி: குடிநீர்த் தொட்டி, குழாய்களை திமுக பிரமுகர் உடைத்ததாகப் புகாரளித்த CPM நிர்வாகி கைது.•⁠ ⁠வழக்கறிஞராக பணியைத் தொடங்கும் பேரறிவாளன்!•⁠ ⁠கேரளம்: திருடனுக்குப் பயந்து புத்தகத்தில் மறைத்து வைக்கப்பட்ட நகை; தெரியாமல் எடைக்குப் போட்ட கணவன்!•⁠ ⁠2 மாதம் முன் புதைத்த அக்காவை தோண்டி வங்கிக்கு எடுத்து வந்த தம்பி..! ரூ.20,000 பணத்தை எடுக்க நடந்த பகீர்.•⁠ ⁠குஜராத் உள்ளாட்சி தேர்தல் நிலவரம்?•⁠ ⁠ஈரான் வார் அப்டேட்ஸ்?

In this episode of Growing E-commerce, Mike Ryan and Chris Scharmueller unpack two massive stories highlighting the current realities—and potential delusions—of the tech and retail sectors.First, we discuss the quiet and staggering fall of Allbirds. Once a Silicon Valley staple and D2C darling valued at a massive $4 billion, the sustainable shoe company has reportedly sold for a fraction of that cost. We explore what their trajectory tells us about the overestimation of the D2C model and why the fundamentals of traditional retail still matter.Then, we dive back into the OpenAI ad platform. OpenAI recently released a bullish projection: they expect their ad business to cross $100 billion in revenue by 2030. We take a critical look at the current state of their ad interface—which currently resembles Google Ads from a decade ago—and discuss why hitting that revenue target will require an unprecedented, disruptive evolution of their product.Key Takeaways:The D2C Reality Check: Allbirds' massive devaluation highlights a broader trend: many D2C brands were valued as high-growth tech companies rather than traditional retailers. As market conditions shift, the core competencies of traditional retail—and the value of retail middlemen—are becoming apparent again.OpenAI's Steep Climb: While OpenAI projects a massive $100 billion ad business by 2030, their current platform is rudimentary. It operates on a flight-based approach with a fixed $60 CPM and relies on basic keyword matching, limiting its appeal primarily to large brand advertisers rather than the performance-focused mass market needed for that scale of growth.The Comparability Problem: OpenAI's ad platform will inevitably be compared to highly sophisticated, always-on ecosystems like Google Ads and Meta. To capture significant market share and reach their revenue goals, OpenAI must evolve beyond a basic UI and deliver a product that proves strong incrementality and Return on Ad Spend (ROAS).Resources & Links:Access all our webinars, reports, and playbooks in our Knowledge Hub: https://smarter-ecommerce.com/en/knowledge-hub/How is your industry stacking up in the market? Find out with smec's Google Ads Benchmarks:https://smarter-ecommerce.com/en/smec-market-observer/ About Smarter Ecommerce (smec):Smarter Ecommerce (smec) empowers e-commerce brands with AI-driven PPC automation that optimizes for profit and business outcomes while maintaining strategic control.The platform activates first-party data - profit margins, customer lifetime value, and key business metrics - to automate campaign optimization toward goals like profitability and efficient growth, while detailed campaign insights provide full transparency and enable PPC teams to focus on strategic oversight rather than manual execution.As a Google Premier Partner and three-time Microsoft Retail Partner of the Year, smec manages over €500 million in ad spend and drives €5B+ in annual e-commerce revenue for 350+ global retail clients including THG, Snipes, REWE, and Intersport.Make sure to follow smec - Smarter Ecommerce for more performance marketing insights:smec - Smarter Ecommerce: https://www.smarter-ecommerce.comLinkedIn: https://linkedin.com/company/smarter-ecommerce-gmbhNewsletter: https://smarter-ecommerce.com/en/newsletter/Instagram: https://www.instagram.com/smarterecommerce/

"Document everything." Spring startup season exposes more than operational stress. It also reveals what happened months earlier when systems were laid up poorly, maintenance steps were skipped, or warning signs were documented but not acted on. In this episode, Trace Blackmore connects that reality to a broader infrastructure problem: hidden damage inside pressure piping systems that operators often cannot see until a leak, rupture, or budget crisis forces action.     Why hidden pressure pipe problems are so expensive  Chris McDonald, CEO and President of CPM Pipelines, explains why pressure pipe inspection and rehabilitation deserve more attention from utilities and industrial facilities. His core point is practical: many owners are still making repair or replacement decisions without first getting a high-resolution look at the pipe's actual condition.  That creates two risks. First, teams may spend too late, after a failure creates public, operational, or safety consequences. Second, they may spend too much, replacing long stretches of pipe when only a targeted section actually needs rehabilitation. Chris argues that better inspection narrows uncertainty and helps owners avoid both extremes.  Inspection first, then the right rehabilitation scope  A major theme in the conversation is that CPM Pipelines works across both inspection and rehab, which changes how projects are evaluated. Chris notes that many inspection firms inspect, and many rehab firms rehabilitate, but few do both. That difference matters because the best answer is not always the biggest project.  He shares an example of a recent force main inspection that showed half the line was in bad condition and half was in very bad condition, yet the data still allowed the agency to target the rehab scope precisely. According to Chris, that approach saved a small utility of almost $10 million. He also explains why trenchless rehab can often reduce project schedules from months to weeks and save roughly 50% compared with traditional dig-and-replace work.  Leadership, documentation, and building the right team  The conversation also moves beyond pipelines into business leadership. Chris reflects on entrepreneurship, the value of solution-driven work over commodity selling, and the importance of documenting systems early if a company intends to scale.  He also emphasizes team alignment, core values, and recognizing quickly when someone is in the wrong seat. For owners and managers, that part of the episode is as useful as the technical discussion. The takeaway is clear: strong execution depends on both sound field data and disciplined internal systems.  Pressure pipe problems are often invisible until they become urgent. This conversation shows why better inspection, better decision timing, and better documentation can improve both infrastructure outcomes and business results.  Listen to the full conversation above. Explore related episodes below. Stay engaged, keep learning, and continue scaling up your knowledge!    Timestamps  01:18 — A call to action for the Global 6K for Water on May 16, 2026  02:20 — Trace introduces the podcast, notes that spring startup season is underway and warns that cooling and irrigation systems laid up poorly can produce rusty water and decayed piping, often leading clients to blame the water treater.   05:23 — "Words of Water" game show, James McDonald   06:48 — Trace highlights upcoming events, encouraging listeners to use the Scaling UP! events page to plan their professional development  09:59 — Guest Chris McDonald shares his 25‑year journey through US Pipe, distribution and finally entrepreneurship; he credits his wife's support and explains how she joined the company without reporting directly to him  14:30 — Chris recalls that working in manufacturing and distribution taught him that value comes from solving problems rather than selling the same products as competitors, which prompted him to launch CPM Pipelines  16:16 — CPM Pipelines now focuses exclusively on pressure‑pipe inspection and rehabilitation. Chris describes how combining contracting and representation allows his team to inspect, assess and rehabilitate pipelines using high‑resolution inspection technologies and exclusive trenchless lining systems  18:44 — He argues that trenchless rehabilitation can cut costs by roughly 50 percent and reduce a six‑month dig‑and‑replace project to six weeks, noting that pressure‑pipe adoption has lagged due to access and bypass challenges but is beginning to change  21:14 — A recent force‑main inspection exemplifies their approach: high‑resolution data pinpointed a failing section, enabling targeted rehabilitation that saved a small utility nearly $10 million compared with wholesale replacement  22:40 — Chris and Trace discuss infrastructure sprawl and water billing; Chris observes that development patterns spread systems ever outward, straining budgets, yet people still balk at paying $20 for water while spending far more on cell phones  25:21 — CPM insists on inspecting pressure pipes before rehabilitation; Chris explains that many leaking pipes remain structurally sound and that sometimes replacing a short force main is cheaper than an inspection, whereas longer mains justify data‑driven decisions  32:08 — To find clients, the team monitors news for main failures, uses AI to scan meeting notes and leverages LinkedIn and ZoomInfo; Chris notes that industrial clients often have funds to act quickly while municipal agencies defer action until failures become public  34:49 — Many early pipe failures stem from random construction defects rather than gradual wear; detecting a dent hidden beneath coating may require high‑resolution tools because conventional models cannot predict these anomalies  40:49 — Chris emphasizes the importance of putting the right people in the right seats, recognizing bad fits quickly and hiring high‑level talent. CPM grows organically without borrowing money and values of alignment among employees, contractor partners and clients    Quotes "If there's nobody else that sees value in what I do, whether or not I see value in it is irrelevant."  "You don't want to invest too early. You don't want to invest too late. And you don't want to invest too much, right?"  "Don't let any good conduit go unused, right?"  "You can't do this by yourself. It takes a team."  "Document everything."  "Always be a student."     Connect with Chris MacDonald  Phone: (760) 809-5391   Email: chris@cpmpipelines.com  Website: CPM Pipelines  LinkedIn: https://www.linkedin.com/in/chris-macdonald-95805b13/   CPM Pipelines LinkedIn  BulletLiner System LinkedIn    Guest Resources Mentioned  The Future is Faster Than You Think: Chris MacDonald Of CPM Pipelines On How Leaders Are Preparing for The Innovations, Disruptions, and Strategies That Will Define Tomorrow    Scaling UP! H2O Resources Mentioned  AWT (Association of Water Technologies)  Scaling UP! H2O Academy video courses  Submit a Show Idea  Global 6k    Words of Water with James McDonald Today's definition is an expression for calculating the solubility of a gas in a fluid based on temperature and partial pressure.  Do you know the word or phrase?    2026 Events for Water Professionals  Check out our Scaling UP! H2O Events Calendar where we've listed every event Water Treaters should be aware of by clicking HERE.    This episode is made possible through our valued partners at:   

Anthropic veröffentlicht Claude Opus 4.7 mit deutlichen Fortschritten bei Agentic-Coding, Reasoning und Financial Analysis. Heavy-User werden zunehmend auf Token-basierte Abrechnung umgestellt. Investoren wollen bei $800 Mrd. in Anthropic investieren – mehr als doppelt so viel wie die letzte Bewertung. OpenAI stellt sein Werbemodell von CPM auf CPC um, nachdem die Budgets der ersten Advertiser kaum ausgegeben werden. Amazon kauft den Telko-Anbieter Globalstar für sein Satelliten-Projekt Leo und beschleunigt mit Project Houdini den modularen Data-Center-Bau. Apple schickt sein Siri-Team ins Coding-Bootcamp. Trade Republic stellt 1000 externe Kundenservice-Mitarbeiter ein. SumUp plant einen IPO in London bei $10 Mrd. Bewertung. Das Pentagon verhandelt heimlich mit Anthropic über Zugang zu Mythos. Der Saudi-PIF zieht sich aus Liv Golf und Al-Hilal zurück. Snap entlässt 1000 Mitarbeiter. ASML leidet unter China-Exportrestriktionen, TSMC steigert den Gewinn um 60%. Netflix-Gründer Reed Hastings tritt nach 25 Jahren ab. Allbirds pivotiert vom Schuhhersteller zum GPU-Service. Unterstütze unseren Podcast und entdecke die Angebote unserer Werbepartner auf ⁠⁠⁠⁠⁠⁠doppelgaenger.io/werbung⁠⁠⁠⁠⁠⁠. Vielen Dank!  Philipp Glöckler und Philipp Klöckner sprechen heute über: (00:00:00) Claude Opus 4.7 & Token-Pricing (00:09:48) OpenAI: Rabatte gegen Churn & von CPM auf CPC (00:22:01) Amazon kauft Globalstar, Project Houdini (00:28:41) Apple schickt Siri-Team ins Bootcamp (00:35:05) Trade Republic: 1000 Leute für Support (00:40:25) SumUp plant IPO in London (00:42:42) Saudi PIF zieht sich aus Sport zurück (00:51:41) Earnings: ASML, TSMC, Netflix (00:57:20) Pentagon verhandelt heimlich mit Anthropic (00:59:50) Allbirds pivotiert zu GPU-Service Shownotes Anthropic Opus 4.7 veröffentlicht - heise.de Anthropic stellt auf nutzungsbasierte Abrechnung um - theinformation.com Anthropic: Investoren bieten bei $800 Mrd. - bloomberg.com OpenAI plant neues Pricing für ChatGPT-Ads - theinformation.com OpenAI releases new cyber security model - ft.com Amazon kauft Globalstar - reuters.com Amazon Project Houdini: Modulare Data Center - businessinsider.com Data centre delays - ft.com Apple schickt Siri-Team ins Coding-Bootcamp - theinformation.com Trade Republic: 1.000 Leute für Kundenservice - finanz-szene.de SumUp plant IPO in London - bloomberg.com Liv Golf: Unsicherheit bei Saudi-Finanzierung - nbcnews.com PIF verkauft Al-Hilal-Anteil - peinsights.substack.com Hastings verlässt Netflix-Vorstand - techcrunch.com Pentagon will Anthropic Mythos für nationale Sicherheit - axios.com Allbirds - ft.com Trade Republic Kundenservice-Ankündigung - linkedin.com

Hour 2 for 4/16/26 Drew and Elizabeth pray the Chaplet of Divine Mercy (1:00). Then, Fr. Ben Cameron, CPM discusses healing after abortion (30:23). Topics/calls: trauma symptoms (34:47), post-abortive grief (41:05), shame after abortion (42:52), I went on retreat after two abortions (47:27), and Rachel's vineyard (49:24). Link: https://fathersofmercy.com/team-members/fr-ben-cameron/

In our latest CPM customer success episode, we take a closer look at the realities of finance and operations inside modern retail organizations.  From rapidly shifting consumer demand to margin pressure and supply chain volatility, the environment is intricate, and finance needs to keep up with real-time insight and strategic guidance. Through two real-world transformation stories, we show what happens when organizations move away from patchwork processes and toward a more unified, scalable approach.

National Gardening Day starts with a surprisingly honest question: do you like gardening, or do you like having a garden? From urban farming stats to blueberry bushes that take care of themselves, we warm up with the kind of curious, low-stakes talk that makes real learning feel safe.Then we sit down with Judy Hutchinson, a math teacher in Rockford School District, to talk about CPM's Academy of Best Practices and why it's one of the most meaningful professional development experiences a teacher can have. Judy shares what it felt like to hit a rut, realize her practice had gone a bit “lackluster,” and decide to do something about it by attending ABP. And now she's feeling inspired in her teaching again!Applications are due at the end of April, and the next Academy of Best Practices runs July 20–24 in Salt Lake City, with 32 spots per cohort (veteran CPM teachers and new-to-the-profession teachers). You can find more information and a link to the application here. Subscribe, share this with a teacher who needs a spark, and leave a review so more educators can find us.Send Joel and Misty a message!The More Math for More People Podcast is produced by CPM Educational Program. Learn more at CPM.orgX: @cpmmathFacebook: CPMEducationalProgramEmail: cpmpodcast@cpm.org

On Episode 663 of The Knife Junkie Podcast, Bob DeMarco sits down with Gary Creely of Creely Blades, a custom knife maker and pastor from Pennsylvania, who is building a high-performance knife company focused on top-tier steels, smart heat treatment, and blade geometry that cuts.Gary shares how he went from fishing the Schuylkill River with a cheap carbon-steel toothpick knife to running a growing operation with CNC grinding, a laser cutter, and a goal of producing 2,000 knives a year. He discusses his early adoption of MagnaCut, the transition from CPM, and why he does not chase maximum hardness numbers.The conversation covers the business realities of making knives in the United States, the role of 3D-printed scales and Kydex in reducing costs, and how Gary developed his own diamond-stropping compound. He also teases two new models, including a clip-point fixed blade with the working name "The Medium."Find the full show notes at https://www.theknifejunkie.com/663. Learn more about Gary and his knives at https://creelyblades.com, on Instagram at https://www.instagram.com/creelyblades, and on YouTube at https://www.youtube.com/@Creelyblades.Be sure to support The Knife Junkie and get in on the perks of being a patron, including early access to the podcast and exclusive bonus content. Visit https://www.theknifejunkie.com/patreon for details. You can also support The Knife Junkie channel with your next knife purchase. Find our affiliate links at https://theknifejunkie.com/knives. Let us know what you thought about this episode and leave a rating and/or a review. Your feedback is appreciated. You can also email theknifejunkie@gmail.com with any comments, feedback, or suggestions.To watch or listen to past episodes of the podcast, visit https://theknifejunkie.com/listen. And for professional podcast hosting, use our preferred platform: https://theknifejunkie.com/podhost.

Existen historias llenas de misterio… y caminos que parecen impredecibles. Por eso, tener todo bajo control hace la diferencia. El Nuevo Nissan Sentra combina tecnología, diseño y confort para cada trayecto. #NISSANSENTRA #TODOBAJOCONTROL #ESTOESNISSAN #NUEVONISSANSENTRA   https://www.nissan.com.mx/vehiculos/todos/sentra.html?dcp=dis-lnz_non-sntr-snr-vid_multiple-sntr_my26-fmkt_fmkt_nal_q1_CPM_na_snrvd1 En este episodio, les vamos a contar tres historias de cultos mortales y sus desenlaces violentos, que van desde el crimen organizado hasta una guerra civil con víctimas contadas por millones. Les presento a los Thuggee, la primera “mafia” de asesinos rituales de la India que estrangulaba a viajeros en nombre de la diosa Kali. También hablaremos del dramático Jan van Leyden, el sastre anabaptista que tomó Münster, se autoproclamó Rey de la Nueva Sión e impuso la poligamia obligatoria. Y para cerrar, el güey que reprobó el examen cuatro veces y se creyó el hermano de Jesucristo, desatando la infame Rebelión Taiping, uno de los conflictos más sangrientos de la historia.   También puedes escucharnos en Spotify, Apple Podcasts, Amazon Music o tu app de podcasts favorita. Apóyanos en Patreon:https://www.patreon.com/leyendaspodcast Apóyanos en YouTube:https://www.youtube.com/c/leyendaslegendarias/join Visita nuestra página para ver contenido extra:https://www.leyendaslegendarias.com Síguenos:https://instagram.com/leyendaspodcasthttps://www.tiktok.com/@leyendaspodcasthttps://twitter.com/leyendaspodcasthttps://facebook.com/leyendaspodcast #Podcast #LeyendasLegendarias

Gina (perinatal fitness trainer and doula) and Roxanne (certified nurse midwife) break down what labor & delivery nurses do versus midwives, OBs, and some family medicine providers, including who typically handles low- vs high-risk care and which interventions midwives can't do. They explain why some people choose midwives versus OBs, and note midwives can provide full-spectrum women's health care. Roxanne outlines three midwife paths—CPM (apprenticeship plus education/exam; licensing varies by state), CM (non-nurse bachelor's plus grad midwifery; limited states), and CNM (nursing degree to grad midwifery, boards, state licensure, collaboration requirements). They discuss clinical hour/birth requirements, costs, licensing logistics, and how Roxanne used ROTC and the GI Bill to pay for school, then end with a top tip: attend births (even on YouTube) to see if the calling is real.00:00 Welcome and Episode Setup01:17 Feeling Called to Midwifery02:40 Nurse vs Midwife vs OB07:15 Choosing Midwife or OB13:06 Midwives Beyond Birth Care14:54 Three Midwife Types Overview15:47 CPM Path and Licensure17:57 Unlicensed CPM Tradeoffs22:13 Certified Midwife Route24:19 CNM Training and Nursing Paths29:06 Midwifery School Format and Clinicals33:16 Clinical Skills and Birth Requirements39:02 Clinical Volume Matters40:04 Choosing the Right Provider41:40 Certification Exam Reality45:20 State Licensure and Reciprocity48:46 Midwife Training Pathway50:48 Costs and Barriers52:52 Military Funding Options58:49 Paying for Grad School01:03:53 Labor and Delivery Nursing Route01:06:08 Best Tip Attend Births01:09:23 Wrap Up and Resources————Get Your Copy of Training for Two on Amazon: https://amzn.to/3VOTdwH

Existen historias llenas de misterio… y caminos que parecen impredecibles. Por eso, tener todo bajo control hace la diferencia. El Nuevo Nissan Sentra combina tecnología, diseño y confort para cada trayecto. #NISSANSENTRA #TODOBAJOCONTROL #ESTOESNISSAN #NUEVONISSANSENTRA   https://www.nissan.com.mx/vehiculos/todos/sentra.html?dcp=dis-lnz_non-sntr-snr-vid_multiple-sntr_my26-fmkt_fmkt_nal_q1_CPM_na_snrvd1 En este episodio, les vamos a contar tres historias de cultos mortales y sus desenlaces violentos, que van desde el crimen organizado hasta una guerra civil con víctimas contadas por millones. Les presento a los Thuggee, la primera “mafia” de asesinos rituales de la India que estrangulaba a viajeros en nombre de la diosa Kali. También hablaremos del dramático Jan van Leyden, el sastre anabaptista que tomó Münster, se autoproclamó Rey de la Nueva Sión e impuso la poligamia obligatoria. Y para cerrar, el güey que reprobó el examen cuatro veces y se creyó el hermano de Jesucristo, desatando la infame Rebelión Taiping, uno de los conflictos más sangrientos de la historia.   También puedes escucharnos en Spotify, Apple Podcasts, Amazon Music o tu app de podcasts favorita. Apóyanos en Patreon:https://www.patreon.com/leyendaspodcast Apóyanos en YouTube:https://www.youtube.com/c/leyendaslegendarias/join Visita nuestra página para ver contenido extra:https://www.leyendaslegendarias.com Síguenos:https://instagram.com/leyendaspodcasthttps://www.tiktok.com/@leyendaspodcasthttps://twitter.com/leyendaspodcasthttps://facebook.com/leyendaspodcast #Podcast #LeyendasLegendarias

Many brands treat Connected TV like another form of digital advertising. That's a mistake.This week, we're sharing a bonus episode with a special presentation from Shoptalk. Catherine Walstad, Chief Media Officer at Marketing Architects, breaks down the most common CTV myths and explains what smarter TV buying actually looks like. From frequency management to targeting accuracy to ad fraud, Catherine covers the traps brands fall into and the strategies that get results.Topics covered: [01:00] Why CTV is not just another digital channel [03:00] How frequency becomes waste faster than you think [04:00] Why premium inventory doesn't guarantee better performance [05:00] Ad fraud, poor supply, and wasted CTV impressions [06:00] The limitations of IP-based targeting [07:00] Why CTV measurement produces conflicting answers To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.   Resources: Watch: TV Like Digital and Other CTV Myths Catherine's LinkedIn  

Marketers are being told to stop buying media on CPM. But is that actually good advice?This week, Elena and Angela are joined by Chief Media Officer Catherine Walstad and Chief Analytics Officer Matt Hultgren to dig into one of advertising's most debated metrics. Together, they break down why CPM still matters, where the low-CPM-equals-bad-media logic breaks down, and what actually signals media quality.Topics covered:[01:30] Research on the true cost of dull media[06:00] Why TV outperforms digital on cost per attentive second[07:00] Should marketers stop buying on CPM?[11:00] Where low CPM signals bad inventory, and where it doesn't[16:00] How to identify high-quality media[21:00] Why CPM is king at Marketing Architects[25:00] How to design a test to challenge your CPM assumptions To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.Resources: Think TV/Eat Big Fish/Amplified Report: https://thinktv.ca/research/the-eye-watering-cost-of-dull-media/Elliot Wright Article: https://mediacat.uk/whats-holding-tv-back-culture-not-effectiveness/Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.

In this episode of EJB Talks, ⁠Peter Tabbot '91 MPH ‘97, CPM⁠, longtime local health officer in Rockaway, NJ and a Bloustein School public health lecturer, shares his path into public health with Dean ⁠Stuart Shapiro⁠, and what it means to lead at the community level. He explains the wide-ranging role of health officers, from managing essential services to working with governments and residents. Reflecting on navigating the COVID-19 pandemic, Tabbot calls it both the most challenging and most rewarding period of his career, marked by rapidly changing policies, public resistance, and the need for constant local coordination. He also discusses ongoing challenges, including vaccine hesitancy, funding uncertainties, and growing skepticism toward public health. His message to students and future professionals: envision yourself making a difference in individual's lives and embrace the “small wins” in improving community health, one person and one municipality at a time.

April is Cesarean Awareness Month and Women of Strength, we are aware of YOU. All month long, we are bringing you VBAC stories & discussions featuring these most common reasons for cesareans:• Big babies• Failure to progress• Twins• Breech• Fetal heart tonesAnd for our CBAC and RCS mamas, we've got a special episode all about maternal assisted cesareans, so stay tuned!! In today's episode, we talk with Katie, a Certified Professional Midwife from Oregon, whose journey into midwifery began after her own VBAC. Her first birth began spontaneously at the start of COVID and ended in a cesarean with an asynclitic, sunny side up baby. Her second birth was a healing VBAC at a freestanding birth center with midwives.Her third birth at home was longer than her previous VBAC and required her to let go of expectations and trust the process. This birth ended in a successful VBAC with a shoulder dystocia, postpartum hemorrhage, and a second degree tear. We'll let you listen to the episode to find out just how big her record-setting baby was!Katie talks about just how different births can be, what it takes to become a CPM, ways to manage postpartum hemorrhage, shoulder dystocia maneuvers, safe transfer from out-of-hospital to hospital care, and recent policies that impact midwives attending VBACs. Katie reminds us to choose your birth team wisely, the mind is a powerful thing, and sometimes letting go of expectations is the only way through.VBAC Certified Doula FinderThe VBAC Link Supportive Provider ListThe Ultimate VBAC Prep Course for ParentsOnline VBAC Doula TrainingSubmit Your VBAC/CBAC StoryAdvertising Inquiries: https://redcircle.com/brands

This week in the business of podcasting: Beehiiv Enters Podcasting: Newsletter platform Beehiiv is quietly recruiting independent podcasters from Substack to join its upcoming podcast program, with a full launch expected this week. Podnews Weekly Review will feature an exclusive interview with Beehiiv CEO Tyler Denk this Friday.JAR Podcast Solutions Launches JAR Replay: JAR Replay is a new podcast audience retargeting tool that uses listening signals to serve Visual Audio ads to recent podcast listeners in premium mobile environments. The product lets branded podcasts stay ad-free while still monetizing audiences post-listen at a $12 CPM, including ad production.IAB Identifies Ad Fragmentation as Top Barrier to Video Ad Growth: IAB CEO David Cohen says streaming, connected TV, social video, and creator content have converged for consumers, but ad buying remains fragmented across platforms. The IAB is pushing for standardized frameworks across key categories in 2025, with creator-driven content measurement and sales being the most relevant development for podcast advertising growth.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

It's National Crayon Day! What are your favorite or least favorite memories about crayons? Do you still like to use crayons today? :winkThen we talk with Jeremiah Morgan about the Site-Based Leadership (SBL) Program and their upcoming book study on April 8, 15, 22, and 29. The book study will be engaging with The Instructional Coaching Toolkit, which you can purchase through the link below. As Jeremiah points out, the SBL Program is for everyone! For more details check out the SBL website. You can join the SBL Program HERE.Register for the Book StudyBuy The Instructional Coaching ToolkitSend Joel and Misty a message!The More Math for More People Podcast is produced by CPM Educational Program. Learn more at CPM.orgX: @cpmmathFacebook: CPMEducationalProgramEmail: cpmpodcast@cpm.org

This week in the business of podcasting: Beehiiv Enters Podcasting: Newsletter platform Beehiiv is quietly recruiting independent podcasters from Substack to join its upcoming podcast program, with a full launch expected this week. Podnews Weekly Review will feature an exclusive interview with Beehiiv CEO Tyler Denk this Friday.JAR Podcast Solutions Launches JAR Replay: JAR Replay is a new podcast audience retargeting tool that uses listening signals to serve Visual Audio ads to recent podcast listeners in premium mobile environments. The product lets branded podcasts stay ad-free while still monetizing audiences post-listen at a $12 CPM, including ad production.IAB Identifies Ad Fragmentation as Top Barrier to Video Ad Growth: IAB CEO David Cohen says streaming, connected TV, social video, and creator content have converged for consumers, but ad buying remains fragmented across platforms. The IAB is pushing for standardized frameworks across key categories in 2025, with creator-driven content measurement and sales being the most relevant development for podcast advertising growth.To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.

For MobileViews 603, recorded on March 29, 2026, I decided to return to my classic Blue Yeti Nano microphone, which I used for hundreds of episodes in years past. Much of our hardware discussion this week centered on my ongoing fascination with the MacBook Neo. I discovered that while it officially only supports one external display, you can effectively run a three-screen setup by using an iPad as a wireless third display through the MacOS Sidecar feature. This configuration, utilizing Mac OS Continuity, allows me to control the iPad using the MacBook's keyboard and mouse, creating a highly functional workstation without the need for extra cables. Jon has adopted a similar workflow in his classroom, using an iPad alongside his MacBook to handle student attendance while presenting his slides. On the software side, we discussed the release of iOS 26.4, which introduced a "Playlist Playground" feature in Apple Music on mobile devices. This tool uses AI to generate playlists from simple text prompts, and it serves as an excellent discovery tool for investigated genres where you might not be an expert. Looking further ahead, we looked at reports that iOS 27 may finally allow Siri to integrate with third-party AI chatbots like Gemini or ChatGPT. Since neither of us is a major fan of the current Siri, being able to choose a preferred chatbot would be a welcome change. As we approached Apple's 50th anniversary as an incorporated entity on April 1st, I reflected on the history of "tiny teams" in technology. While modern projects often involve hundreds of people, many of the most foundational tools—such as Apple DOS, CPM, and VisiCalc—were built by just one or two individuals. For instance, Paul Laughton built the first disk operating system for Apple in just 35 days by himself. We even saw this principle in action this week with Jon's new project, "Different Enough". He built this statistical testing website using GitHub Pages, TypeScript, and React in just 90 minutes. His secret was using ChatGPT to "interview" him about his requirements before generating a prompt for OpenAI Codex to build the final application. We followed up on the Adobe Podcast video test from last week; while the speaker identification worked well for the transcript, I had to boost the output volume significantly in post-production because it was surprisingly low. Jon also shared a bug he encountered with the Plaud Note platform, which misidentified a speaker by tagging the same student profile 20 times across different meetings with different students.. On a more aesthetic note, I shared Casio's announcement of a Japanese Lacquer Edition calculator. It is such a beautiful piece of craftsmanship that I'm now hoping Apple considers a lacquer edition for their MacBook line. What I found truly remarkable was that Jon was able to build a working model in only 90 minutes. He used what he calls a "one-two punch" with AI tools: The Interview: He first used regular ChatGPT to "interview" him about his specific requirements and ideas. The Build: Once the requirements were fleshed out, he had the AI write a high-quality prompt for OpenAI Codex, which then built the actual application using TypeScript and React. The project is currently hosted on GitHub Pages, which Jon set up so that the site automatically rebuilds and deploys in about a minute every time he pushes a change to his repository. To make the tool more accessible, he included real-world examples, such as independent t-tests for tutoring programs and chi-squared independence tests for marketing surveys

Are your B2B ads actually reaching humans? Dr. Augustine Fou (founder of Fou Analytics) joins Matt to expose exactly how ad fraud infiltrates Google, LinkedIn, Meta, Reddit, CTV, and programmatic — and the free, simple controls you can put in place today to stop burning budget on bots.Chapters:00:00 – Intro & Dr. Fou's Background05:37 – Google Search & Partner Network Fraud09:31 – Cookie Matching & Bot Impersonation13:58 – How to Control Google Ad Fraud17:27 – PMax & Inclusion Lists19:26 – Reddit Ad Fraud Explained22:17 – LinkedIn Audience Network: Turn It Off24:55 – CTV Fraud: What You're Really Buying34:21 – Why Programmatic Started the Problem37:50 – Inclusion Lists vs. Exclusion Lists41:05 – CPM is a Price, Not a Cost47:31 – Visual Tells: Pixel Stuffing, Non-Rendered Ads52:23 – Frequency Capping Failures#AdFraud #B2BMarketing #ProgrammaticAdvertising #LinkedInAds #GoogleAds #CTVAdvertising #BotTraffic #DigitalMarketing #B2BAdvertising #MarketingROI #FouAnalytics #mediabuying #AdTechWhat is ad fraud in B2B advertising?Ad fraud occurs when bots — not humans — are served your ads, clicking and loading them to generate fraudulent revenue for bad actors. It affects every major platform including Google, LinkedIn, Meta, Reddit, and CTV.How do I stop ad fraud on LinkedIn?Simply uncheck the LinkedIn Audience Network checkbox in your campaign settings. According to Dr. Augustine Fou, this one free action eliminates roughly 90% of the most obvious fraud on the platform.What is the difference between CPM as a price vs. a cost?CPM is a price per thousand impressions — not your total cost. A $3 CPM isn't cheaper than a $30 CPM if you're forced to buy 10x the impressions to hit your goals, most of which may be fraudulent.Is CTV advertising safe from ad fraud?No. Bad actors can fabricate CTV bid requests without owning any TV or streaming device, declaring fake inventory as premium placements. Independent third-party pixels are the only reliable way to verify where your CTV ads actually ran.What is an inclusion list in programmatic advertising?An inclusion list is a curated set of approved sites and apps where your ads are allowed to run. Since there are infinite fraudulent sites but a finite number of legitimate ones humans actually visit, starting with an inclusion list is far more effective than trying to block bad actors one by one.

When trying to manage properties, have you ever thought to yourself, "Man, it would be great if I just had fewer emergencies?  In this episode of the #DoorGrowShow, Jason Hull, founder and CEO of DoorGrow, and Ryan Cadwell, managing partner at Resolute RDM, discuss how property managers can stop operating reactively and start thinking like true asset managers. The discussion includes the difference between market value and investment value, why understanding that gap is key to long-term wealth, how to structure smarter deals to increase returns, and the leadership habits that drive sustainable business growth. You'll Learn [02:06] The Myth of Needing More Leads [11:39] Leaks in Your Sales Pipeline [22:41] The Future of SEO with AI Quotables "Why do we call it the leads myth? Well, the myth is this lie that we believe that you just need more leads. And the assumption in that is that all leads are the same." "The more clarity you have, the less wrong stuff you're going to be doing." "Not all clients are equal, right? Which means not all leads you get are equal. You need to qualify them." Resources DoorGrow and Scale Mastermind DoorGrow Academy DoorGrow on YouTube DoorGrowClub DoorGrowLive Transcript Jason Hull (00:01) All right, five, four, three, two, one. Welcome everybody. I'm Jason Hull, the founder and CEO of DoorGrow, the world's leading and most comprehensive coaching and consulting firm for long term residential property management entrepreneurs. For over a decade and a half, we have brought innovative strategies and optimization to the property management industry. At DoorGrow, we are on a mission to transform property management business owners and their businesses.   We want to transform the industry, eliminate the BS, build awareness, change perception, expand the market and help the best property management entrepreneurs win. Now let's get into the show. All right, so today's episode, I'm hanging out with Ryan Cadwell, managing partner at Resolute RDM. And we're gonna dive deep into how property managers can stop operating reactively and start thinking like true asset managers. So Ryan, welcome to the show.   Ryan Cadwell, CPM (00:57) Thanks Jason for having us, we're glad to be here.   Jason Hull (01:00) Awesome. So Ryan's going to break down. This is our notes, right? So Ryan's going to break down the critical difference between market value and investment value and why understanding that gap is the key to building long term wealth. And he's going to share why so many investors overpay, how to structure smarter deals that actually increase returns and the leadership habits that drive sustainable business growth. All right. Cool. So let's get into that. So, Ryan, I'd love people to get a little bit of background.   on you, how you got into entrepreneurism and how you got into developing this business and maybe how this connects to property management and then we'll get into everything.   Ryan Cadwell, CPM (01:40) Sure, background is we've been in the game for 18 years. ⁓ Wife and I started it and we started the overall ⁓ idea of it in 08. ⁓ Actually it was 06 when we were kicking it around and perfect time to get into all this, 08 right during the financial crisis. ⁓ Third generation entrepreneur, ⁓ both my dad and my grandfather on his side.   were entrepreneurs. that's, mean, that's how it got drawn into that world. Originally was going to be just an investor. ⁓ but my dad had apartments with another business that he ran and I, I grew up around it. ⁓ I was cutting grass and I was around tenants, ⁓ that whole time. when, we were in the investment world and wanting to grow that, you know, in the ⁓ eight through   Jason Hull (02:09) Yeah.   Ryan Cadwell, CPM (02:36) 2012 market, I started looking for property managers. did some interviews, ultimately. mean, property management has come a long way since then. I know it's been a thing for a while, 30 or 40 years, but I think in the SFR space, it was kind of the Wild West for a while, at least in our market it was. ⁓ And we had done some... ⁓   Jason Hull (03:00) Yeah, it still might be, yeah, in most markets.   Ryan Cadwell, CPM (03:06) And so when we had done some interviews with some property managers, turned out, I think, like, we were like, why don't we just build it? Like, we have enough experience. I grew up doing it. So that's what drew us into the property management world. And then it gradually grew, turned into a few hundred doors. And then we fluctuate. We fluctuate with market times. We're a boutique firm, and we really focus on   adding investor value ⁓ and then we're adding additional components with ⁓ understanding market trends, understanding what overpayment is ⁓ and trying to help investors get ahead of that. we're not always helping investors that are in a reactive position try to.   Weighed out time so that they're, know, the amount they paid for it can then finally start cash flowing in those kinds of positions. We try to come at it with a, with an eyes wide open, you know, if you buy it here, you're in negative leverage and what that means and how that's going to translate as far as cash flows. I mean, some investment perspectives, that's what they want. They don't necessarily mind the time. ⁓ If they've got cash flow from other things, that might be how they're going to get in. But,   Yeah, that's how we got to where we are in the entrepreneurial world and then in owning and operating a real estate services firm.   Jason Hull (04:38) Yeah, and you said we, meaning.   Ryan Cadwell, CPM (04:41) We   so I mean, I treat anything we do well is it's a team. It's our four brokers. It's our two managers. It's our, you know, contractors. It's all the guys that have helped us get and it's even some of my other partners on development deals. So there's always a we piece. I'd be remiss if I stood up here and acted like, you know, this was me. Yeah.   Jason Hull (05:06) It's all Ryan, yeah.   So, but this started as like kind of you're in the family business of entrepreneurism, it sounds like, so.   Ryan Cadwell, CPM (05:14) Yeah, and we could talk about that too, how to work with your family. How to work with your family and how to get ahead of that too ⁓ so that you don't damage the relationships and those kinds of things.   Jason Hull (05:18) Yeah, that could be a challenge.   Cool. let's chat about this because property managers, they are a lot of times reactive. They're just reacting to everything. They feel like they're not going to react to everything that every tenant calls them, every owner calls them. They're just managing, putting out fires all the time. how do we start getting to think like true asset managers and get them out of this?   Ryan Cadwell, CPM (05:38) Mm-hmm. It's a reactive business.   I think the goal is to be an asset manager because at that point you're planning decisions ahead of time. Property management is always going to have a reactive piece to it. You're always going to have emergencies. You're always going to have things that need to be done day of. The real answer to that is a lot of those things don't need to be reactive.   They could have been planned, proper expectations could have been set. ⁓ Having conversations like the way you onboard, the way you train, you educate and how you communicate in the time, know, the times that they're gonna receive statements or anything you get on a repeat basis, it just needs to be kind of be walked through. Now, if you haven't started your clients out in that, I mean, we're.   We've learned that the hard way we've had to kind of modify some of some of the things when we onboard. So we've got, you know, we have clients that, that were raised in our old ways that we've had to kind of push out educational pieces, marketing pieces that are here's how we operate. Here's what we do and, send out reminders. Hey, you know, this is when stuff's happening. So to get proactive, you've got to start looking at all the things that you do, all the things that.   Jason Hull (07:11) Yeah.   Ryan Cadwell, CPM (07:21) they need and then start educating them ahead of time. And you educate them ahead of time, knowing that they're not going to read everything. They're not going to pay attention. ⁓ And then you just have a gentle reminder. the, and you know, our, ops staff is way better at this even than I am. I, I was way more reactive and figuring it out on the fly and   Jason Hull (07:33) Yeah, people generally don't.   Ryan Cadwell, CPM (07:48) And they were always like, there's no reason this is this stressful. How do we get ahead of this? How do we start educating? ⁓ Your statements will come out on this day. Your payments come out on this day. ⁓ Here's the way that our system works. If you've got an emergency, here's what to expect. and by the way, here's what qualifies as an emergency. That's another thing too. ⁓ But no matter what, it's still a people business.   Jason Hull (08:11) Mm.   Ryan Cadwell, CPM (08:16) It's still, you're still going to have people that aren't going to necessarily follow all of your patterns. And sometimes, sometimes you got to decide whether or not that means they stay as a client or, you know, you work on that relationship. See if you can't kind of get them in line. Other times you're going to part ways with that client just because it, it's going to be better for both of you to do that.   Jason Hull (08:40) Yeah, so some of the things I'm hearing is like, you know, there's things that could have been planned. having good planning, setting expectations, having good onboarding, defining what emergencies are, setting boundaries. Right. And if they're not willing to play ball, then firing some clients for sure. Cool. So tell me about that. What's the difference between market value and investment value? For those listening, I'm doing air quotes. So.   Ryan Cadwell, CPM (08:52) Go.   Market value and investment value, think is the difference in those two terms is where money is made and lost every single time. The buyer wants to buy on investment value and then they want to sell on market value. That gap is truly where a lot of money can be made. Truly,   Jason Hull (09:16) Okay.   Ryan Cadwell, CPM (09:34) Investment value is different for every investor. have to know what your opportunity cost is. If you didn't put your money into here, where else, how much more can you make? And then evaluate whether or not this deal works for your portfolio. Everybody's money is different. Everybody's opportunities are different. So if you don't know those numbers, you typically just default to market value because   Jason Hull (10:02) Hmm.   Ryan Cadwell, CPM (10:03) Because appraisers, I mean, appraisers walk in and it's income approach, it's cost approach, and then it's comp approach, right? That's the most common three ways that they value it. And then brokers are gonna tell you what, if they're selling for the seller's agent, they're gonna tell you usually market value. This is what market is. Even on the bigger stuff, the multifamily stuff, they're always gonna be pushing whatever is gonna.   generate the most value for their client. For you, you have to know in your underwriting, what can you financially absorb? One of the biggest things going on right now is if you're getting into the market right now, everybody's financial projections are this is gonna be long-term place. Like the fast money that we just came out of, that's most likely not gonna be in the next five years, the next five, 10, 15 years.   Jason Hull (10:35) Right.   Ryan Cadwell, CPM (11:02) You can't say always, because there will be some stuff that'll pop. There'll be a few home runs. Most of what's going to happen is going to be fundamentals. It's going to be operational, which means underwriting investment value is going to be key. Because if you're not doing that, you're most likely going to default to, well, if I want to put my money to work in this, I'm going to have to...   I'm gonna have to overpay a little bit. And by overpay, I even mean in a negative leverage position where your desk costing you more than you're getting on your return. And if that's the case, you've got to have enough cash to weather the storm. And there are some people that are doing that. And that's their investment strategy and thesis. But if you don't...   Jason Hull (11:47) Sure.   Like you mean maybe   like in the short term, it's not cash flowing, but as an asset or an investment in long term, it's a great play.   Ryan Cadwell, CPM (12:01) Yeah, as long as you're in a position to be able to absorb that. I mean, we've run into some owners. We've, we've had, and I think this is the reason why I've come out more and started talking about this is, is a lot of the relationships where we were, where they're strained with our clients is usually when we're brought in after they bought it, we don't know how they underwrote it.   They bring it to us and somebody else told them what it's going to rent for. We take it to market. It doesn't rent for that. They're in a negative cashflow position and they planned on being positive and having money for reserves. And now they're pulling money out of their paycheck to make sure everything gets paid.   Jason Hull (12:34) Right.   Right, because they were operating from the beginning with false assumptions or incorrect assumptions. And so the expectations are off and then you have to be the bearer bad news, but also you're the person that's finally giving them the truth and you know. Yeah.   Ryan Cadwell, CPM (13:01) And   that's hard to be in because it's like spent cost fallacy. It's where they spent the money on this. They bought into whatever the underwriting was and they were super excited. There was the emotional attachment. And then they get to where, no. And then with us.   Jason Hull (13:24) Yeah, Spend cost analysis   sums up, think, the whole state of California and how they spend money. So they're like, we bought this. They buy, they're like, they invest all this stuff into metros and buses and whatever. And everybody wants to drive cars. And yeah, like, but we put so much money into this. Yeah.   Ryan Cadwell, CPM (13:31) You   Right.   Yep. Yep. And because we put money into it, therefore it's valid. Yeah.   Jason Hull (13:50) Right.   Yeah. Got it. So, ⁓ So. ⁓ So we need to understand the difference between market value and investment value. ⁓ Understand that gap is how we understand long term wealth, because if the gap's off, it's either profit or loss. That's what the gap is. So it could go either way. And so we want to make sure there's there's profitability there. And even if it's in the short term.   Ryan Cadwell, CPM (14:09) And that's   Jason Hull (14:19) Maybe it's loss. The long-term, it still could be profitable. Maybe it can make sense. okay, so a lot of investors, they're overpaying. You want to structure smarter deals to increase the returns. ⁓ And we're also going to chat about the leadership habits that drive sustainable business growth. So where do we go from here, you think?   Ryan Cadwell, CPM (14:45) I mean, I love talking about habits because habits are what good habits and sound habits create sound fundamentals. And it helps avoid a lot of the, ⁓ the, well, it helps expose a lot more of the, of the mistakes that we can get into. ⁓ it helps maintain discipline. It helps, ⁓ it helps expose us. Like if you're, mean, if you're getting emotional about a deal, I'm in an investor group and   Jason Hull (15:03) Yeah.   Ryan Cadwell, CPM (15:14) And it's funny when, you know, one of the guys pitches the group a deal. We all kind of have this joke. it, if it feels emotional to the person, we always poke at that. We always bring that up. Are you emotionally attached to this deal? Like, are you okay walking away? ⁓ because you don't want to get your, like money is very emotional thing. And if you're not honest about it, when you're evaluating, ⁓ it's a good way to get.   Jason Hull (15:30) Hmm.   Ryan Cadwell, CPM (15:43) you know, to get into that.   Jason Hull (15:44) So, so Ryan, what I'm hearing is like when you talk about habits, it sounds like you've got like some rules, some guidelines that you sort of have learned to follow when it comes to these to make sure this works. And one of these is, you know, reason over emotion is like, like making sure you're not making this, you know, taking a step back and questioning yourself. Am I emotionally too attached to this and why and.   Ryan Cadwell, CPM (15:55) Mm-hmm.   Jason Hull (16:12) I I think at the end of the day, every decision we make at some point connects to something that connects to emotion, right? Like why do you have investment properties? Well, I want to take care of my family. Cool. Well, you want to take care of family because I want to feel like a good provider. OK. And what is that? Why is it important to be a good provider? Because I want to feel like I'm doing good in the world, like I'm doing the right thing. So you want to feel good, you know?   Ryan Cadwell, CPM (16:20) Right. Agreed.   Yep. Yep.   Jason Hull (16:40) So ultimately   it always boils down to this feeling. We just got to make sure that we recognize the feeling because sometimes there's a totally different path to get to that feeling than having that rental property, for example.   Ryan Cadwell, CPM (16:51) 100%. And I think that right there is probably the number one thing to always remember. It doesn't have to be a rental property to accomplish the same goal. ⁓   Jason Hull (17:01) Okay.   Right.   Yeah. So maybe just working it backwards to figure out, why do I think I want these investments? Well, I want to invest. Why do I want to invest? I want more money. Why do you think this is the best vehicle? So if we just question our assumptions all the way down, we'll eventually probably connect to some sort of feeling. Can I get this feeling another way? Can I invest another way? Is this the best vehicle for me to get what I'm trying to achieve? And sometimes it might be yes. Sometimes it might be no.   Ryan Cadwell, CPM (17:33) And there's ways to diversify your portfolio with REIT stocks. Those are attached to the real estate market. have those diversify your portfolio too. Now I'm not licensed to sell those. So I'm not giving advice. I'm just saying there are.   Jason Hull (17:48) Explain for   newbie investors what restocks are.   Ryan Cadwell, CPM (17:52) REIT stocks are ⁓ a REIT is a real estate investment trust. it is REIT stocks. Yeah. R-E-I-T. REIT stocks. Nope. Just REIT stocks. Just a different way for you to invest. It's more cash cash in and out because it's a stock you can   Jason Hull (17:58) you said re-stocks. Okay. Okay. I thought you were making something totally new called re-stocks, like re-stocking a shelf. So was like, ⁓ well tell me about this.   Ryan Cadwell, CPM (18:20) If the market's open, you can trade it, put your money in, get your money back out. It's not like sitting on a rental house or a rental apartment complex and you've got to wait on the market to show up. And then if you've got to sell fast, you got to take a bath. ⁓ All that happens within the entity, but yeah.   Jason Hull (18:23) Yeah.   you   Mm-hmm.   Got it. What are some other habits or rules you think are important in these scenarios to follow?   Ryan Cadwell, CPM (18:49) ⁓ I think it's truly understand like starting from a place of really understanding your financial position. I mean, how much, what's your, you know, what's your tax percentage? I've, I've, I've asked some people, they don't, they don't actually know. If you don't know how much, if you don't, you know, how much you're paying annually in taxes, then it makes it harder to plan if you're going to sell and whether to do a 10 31 exchange for instance, or.   Jason Hull (19:17) Yeah.   Ryan Cadwell, CPM (19:18) whether to take the, you know, take the gain. Everybody would normally say, oh, you don't, you never want to pay the government. That's not always true. You got to run the numbers. Sometimes, sometimes if you sell, like for instance, when the market was super hot and 22, I would have told you, probably need to really reconsider at 1031, cause you might be buying peak of the market and you're going to lose way more money than you're, what you would have paid in a, in a game.   Jason Hull (19:43) and you can make.   Yeah.   Ryan Cadwell, CPM (19:47) So if you don't know your true financial position, like what is your opportunity cost? If you were to take the same cash you're going to put down and you're going to put it into, whether it's savings, bonds, other investment vehicles, what is your average return on that money? And knowing those numbers, just in knowing them, and then when you look at your next investment, it starts to change the way you think about it because now it's...   Jason Hull (20:03) Yeah.   Ryan Cadwell, CPM (20:17) Not necessarily am I getting into real estate, you know, am I getting into real estate for the right reason to accomplish the right goal? Because at the end of the day, I think everybody wants real estate for the same reason, and that's to create the biggest pile of money.   Jason Hull (20:33) Do you think, so you got to understand your financial position. Sometimes people see somebody else doing something investment wise, their friends doing it. They're like, maybe I should do it. But what makes sense for them might not make sense for you because your tax situation is different. Your tax liabilities are different. Your like the cash on hand is different. Your long-term goals might be different, right? Maybe they're at a completely different place than where you're at financially.   and you're trying to play like the big boy, but maybe you're not there yet, right? And ⁓ there's also the factor, though, of you're talking about all these different investments. What do you think about the phrase people say, invest in what you know?   Ryan Cadwell, CPM (21:16) I mean, I preach that all the time. If you don't know it, the only real way to get into it is to partner with somebody who does, ⁓ who knows it really well. ⁓ that usually means they've lost money in it in some way. ⁓   Jason Hull (21:37) Yeah, they've made some mistakes so you don't have to. Okay.   Ryan Cadwell, CPM (21:47) So partner with somebody who does or I mean, the easiest example for me has always been something like Apple. Like, I think Warren Buffett and Charlie Munger taught the same thing. Like if you, if you already like something, you're going to naturally know, you're probably going to naturally know market cycles without realizing it. I mean, Apple's easy for me because they have their thing in September, they launch and sell all their new products in October and then   As long as all that goes well, they usually have a price increase December, January. So if you want to go in and out of Apple, that's typically a pretty good up and down. Everything in real estate is very similar. If you like houses and you want to flip or you like hospitality and houses, that's Airbnb. There are things that are going to be where you're not.   working as much or things you're naturally retaining information about the market. There's a lot of advantages right now for investors that know their local market and know where there's value. Cause some of the big boys are getting out of stuff that they can't run spreadsheets on from New York, California, Florida, wherever they're based. And you're sitting there in the local market. You see what's going on. There's advantages to   Jason Hull (22:56) Mm-hmm.   Ryan Cadwell, CPM (23:13) to pull in the trigger on stuff because you're in that market. that is a big thing right now for investors to see value that other people can't because a lot of the value that was clearly visible, it gets bought up by the people with cheaper money. I mean, to be honest.   Jason Hull (23:36) Got it. Okay. Well, Ryan, sounds like you've made a few mistakes yourself over the years. You've learned some things. You have a lot of knowledge regarding this. you coming and sharing here on the DoorGrowth show. How can people maybe get in touch with you if they're curious or want to learn a little more? maybe you could tell everyone just a little bit about your business.   Ryan Cadwell, CPM (23:43) Yeah, yeah   Sure, check us out online, resoluteRDM.com or look me up on LinkedIn. We're also on Facebook, TikTok. ⁓ We put out videos all the time trying to help everybody. So look us up there. ⁓ And then if you're interested in different ⁓ investment types, different products, you can reach out to us too. We have developments going on. do have... ⁓   We do have a big duplex development happening right now that people can get involved into.   Jason Hull (24:36) Cool, awesome. Ryan, thanks for coming and hanging out with us here on the DoorGrowth show.   Ryan Cadwell, CPM (24:41) Thank you, Jason, for having me.   Jason Hull (24:43) Awesome. OK, so for those of you that maybe you're struggling in your property management business, you know, reach out to us. You can check us out at door grow dot com and for free training on how to get unlimited leads for free text the words the word leads to five one two six four eight four six zero eight. Also be sure to join our free Facebook community just for property management business owners.   by going to door grow club dot com. And if you want tips, tricks, ideas to learn about our offers or any of that about door, go subscribe to our newsletter by going to door grow dot com slash subscribe. And if you found this episode even a little bit helpful, don't forget to subscribe and leave us a review. We'd really appreciate it. Until next time. Remember, the slowest path to growth is to do it alone. So let's grow together. Bye, everyone.

This episode opens with a lighthearted discussion about National 3D Day, where we joke about three-dimensional experiences like 3D movies, printing, and art. Then we have another installment of Conversaciónes con Rafael. Together we reflect on the pressures of constant busyness in education and life, emphasizing the importance of intentionally creating time for reflection, creativity, and human connection rather than always working toward deliverables. We also discuss how technology—especially phones and screens—shapes students' attention, learning, and relationships, debating the balance between limiting distractions and teaching responsible use. The episode concludes with updates from our Join them On Their Journey teacher updates.Send Joel and Misty a message!The More Math for More People Podcast is produced by CPM Educational Program. Learn more at CPM.orgX: @cpmmathFacebook: CPMEducationalProgramEmail: cpmpodcast@cpm.org

In this episode, Jason tackles a controversial but important topic: the role lawyers and legal teams play in construction delivery systems. While legal professionals are meant to protect companies and guide them safely through risk, Jason explains how certain systems, especially traditional CPM scheduling can unintentionally incentivize conflict, claims, and litigation instead of collaboration and project success. Jason dives into why many organizations resist lean systems like Takt, Last Planner, and Scrum, even when they consistently improve project outcomes. Often, this resistance comes from fear—fear of losing job security, significance, or familiarity with long-standing systems. What you'll learn in this episode: Why some organizations resist lean construction systems. How traditional CPM scheduling can encourage litigation and blame. The role fear and job security play in resisting change. Why great legal teams help organizations innovate safely. The importance of questioning outdated systems in construction. How lean systems like Takt and Last Planner are reshaping project delivery. Jason's message is clear: protecting the status quo isn't leadership helping teams evolve toward better systems. If you like the Elevate Construction podcast, please subscribe for free and you'll never miss an episode.  And if you really like the Elevate Construction podcast, I'd appreciate you telling a friend (Maybe even two

Aujourd'hui dans cette nouvelle leçon, je reçois Alexandra Staritzky.Après une première carrière comme avocate à Paris, Alexandra a choisi de changer de trajectoire. Elle s'est formée à la sophrologie, puis à la sophrologie du sport et accompagne aujourd'hui des sportives dans leur préparation mentale et physique.En parallèle, elle a lancé un nouveau projet : un podcast intitulé “Sportive par Surprise”. Un format qui donne la parole à des femmes qui ne se pensaient pas sportives et qui racontent le moment où tout a changé.Dans cette leçon, Alexandra me demande : est-il encore possible de lancer un podcast en 2026 et de le faire émerger ? L'écosystème a profondément évolué. La concurrence est plus forte. Les formats se sont professionnalisés, notamment avec l'arrivée de la vidéo.Dans cette leçon, on parle audience, monétisation, stratégie et surtout de la manière de construire un podcast différent, capable de trouver sa place dans un univers devenu beaucoup plus compétitif.Bonne écoute ✨CHAPITRAGE 00:00 – Introduction et présentation d'Alexandra Staritzky02:00 – Son parcours : d'avocate à sophrologue du sport04:00 – Le podcast Sportive par Surprise et sa mission06:30 – L'évolution de l'écosystème du podcast depuis 201910:00 – Audience, CPM et monétisation d'un podcast14:30 – Comment développer son audience aujourd'hui#LeçonDuMercredi #Podcast #CréerUnPodcast #PodcastFrance #Entrepreneuriat #CréationDeContenu #Audience #MarketingDeContenu #SportAuFéminin #Sophrologie #PaulineLaigneau #PodcastBusinessNotes et références de l'épisode Pour retrouver Alexandra : Sur LinkedInSur InstagramSur son sitePour écouter le podcast “Sportive par surprise” : Sur SpotifySur ApplePour retrouver le replay du Grand Live : Les nouveaux codes des réseaux sociaux en 2026Sur Demian.educationVous pouvez consulter notre politique de confidentialité sur https://art19.com/privacy ainsi que la notice de confidentialité de la Californie sur https://art19.com/privacy#do-not-sell-my-info.

From Army veteran to CRE educator, Will Curtis breaks down office investing, the San Antonio market, and helping vets find purpose in real estate. The Crexi Podcast connects commercial real estate (CRE) professionals with industry insights built for smart decision-making. In each episode, we explore the latest trends, innovations and opportunities shaping commercial real estate, because we believe knowledge should move at the speed of ambition and every conversation should empower professionals to act with greater clarity and confidence.   Rayelle Calvert, Senior Director of Strategic Accounts at Crexi, hosts Will Curtis (CCIM, CPM), managing director at Browning Commercial and founder of Crossed Sabers Asset Management, to discuss his path from the Army into Texas commercial real estate, where he focuses on office and industrial. Curtis credits a military financial education session for sparking his interest. Entering the industry post-GFC taught him that long-term success comes from disciplined operations, not flashy lifestyles.  He explains how earning the Certified Property Manager® (CPM®) and Certified Commercial Investment Member (CCIM) distinctions helped close knowledge gaps, expanded his responsibilities into acquisitions, and shaped his teaching and mentoring focus. Curtis describes launching the Vets in Real Estate podcast to address veterans' isolation, lack of structure, and purpose after service, and outlines a planned transition program and book. He also covers San Antonio's stable market drivers, medical office demand, building a commercial division inside a luxury residential firm, and his views on the long-term upside of office investing Welcomes And Intro Will's Army To CRE Path Post Crash Investor Lessons Closing Skill Gaps Why Credentials Matter Biggest Personal Turning Point Vets In Real Estate Mission First Reality Of Brokerage Finding Purpose After Service Mentoring Through Real Estate How Veterans Are Wired San Antonio Market Stability Medical Office Demand Drivers San Antonio vs Texas Giants Building Commercial Inside Luxury Why Teaching Matters Leadership and Coaching Advice Rapid Fire Investing Takes San Antonio Underrated Upside Final Thoughts and Where to Connect For show notes, past guests, and more CRE content, please check out Crexi's blog.Looking to stay ahead in commercial real estate? Visit Crexi to explore properties, analyze markets, and connect with opportunities nationwide. Follow Crexi:https://www.crexi.com/​ https://www.crexi.com/instagram​ https://www.crexi.com/facebook​ https://www.crexi.com/twitter​ https://www.crexi.com/linkedin​ https://www.youtube.com/crexi About Crexi:Crexi is reimagining commercial real estate with an AI-powered platform built to deliver smarter, more efficient solutions at every stage of the deal lifecycle. From real-time data and market insights with Crexi Intelligence, to targeted property marketing and seamless deal management through Crexi PRO, and a transparent, time-bound bidding experience with Crexi Auction— Crexi enables users to evaluate opportunities, maximize exposure, and close with speed and confidence. To date, Crexi has subsidized over $2.74 trillion in property value, 26 billion square feet listed, and supports a growing community of more than 23 million yearly users.

In this episode of Call Her Creator, Katelyn Rhoades sits down with Chelsea Clark, founder and CEO of Momfluence, a creator network of nearly 9,000 mom creators across the U.S. and Canada. If you've been posting consistently but still not landing brand deals, this conversation pulls back the curtain on how brands actually choose creators, what metrics matter most (hint: it's not just follower count), and why your views, comments, and audience demographics can make or break a campaign. Chelsea breaks down the biggest myths about influencer monetization, explains UGC (user-generated content) opportunities, and shares how creators can price brand partnerships using CPM (cost per thousand impressions). Plus, she reveals why TikTok Shop is one of the biggest creator opportunities right now, even for small accounts, and how to start monetizing without a massive following. Perfect for creators, influencers, and entrepreneurs who want more brand partnerships, smarter rates, and real strategies to make money on social media in 2026. Follow me on Instagram: www.instagram.com/callhercreator Thank you to my sponsors: Work with me: Speaking, Social Media Management and my famous, Social Media School: https://enfluencestudio.com/ Shopify: www.shopify.com/chc Collective, use code CHC and get 50% off: www.collective.com/chc Brevo, use code CREATOR50 and get a 50% off discount: www.brevo.com/creator Stan: Try StanleyIG today and let him scrape your socials for your next VIRAL idea. TRY IT TODAY! Momfluence: Sign up today HERE

In this episode, Jason breaks down a powerful concept inside the TACT Production System: using buffers in pace with the Remaining Buffer Ratio. Buffers are not contingency. They are intentional protection for specific phases of work and when used correctly, they eliminate rushing, pushing, and panic. The key is not whether you use buffers. The key is how responsibly you use them. Jason explains how the Remaining Buffer Ratio helps teams decide when to consume buffer and when to recover time another way  replacing traditional CPM tools like float reports, S-curves, and earned value metrics with something practical, visual, and flow-based. What you'll learn in this episode: The difference between schedule contingency and phase buffers. What the Remaining Buffer Ratio is and how to calculate it. Why buffers must be used in pace not all at once. How this KPI replaces slippage reports and float tracking. How to make buffer usage responsible and transparent. Are you managing buffers with intention… or reacting when it's too late? If you like the Elevate Construction podcast, please subscribe for free and you'll never miss an episode.  And if you really like the Elevate Construction podcast, I'd appreciate you telling a friend (Maybe even two

In this episode, Jason tackles a controversial but important topic: CPM as a tool for playing the victim.He shares real-world experiences where high-performing, flow-based projects were challenged not because they were failing, but because they didn't fit a legal or delay-driven CPM narrative. The deeper question becomes: Why do some organizations resist production systems that actually work?Jason breaks down how traditional CPM culture can incentivize blame, delay claims, and victim positioning instead of accountability, collaboration, and flow. He uses a powerful analogy from a road trip to explain the difference between consistent production flow and rush-push-panic behavior. What you'll learn in this episode: • Why CPM often creates a "victim mindset" culture. • How flow-based systems can outperform traditional schedules. • Why some organizations resist buffers and proper zoning. • The difference between legal positioning and real production control. • How accountability and respect for trades change project outcomes. If your schedule is designed to prove you're behind… Are you actually trying to win? If you like the Elevate Construction podcast, please subscribe for free and you'll never miss an episode.  And if you really like the Elevate Construction podcast, I'd appreciate you telling a friend (Maybe even two

In this episode, Jason breaks down a powerful concept inside the TACT Production System: using buffers in pace with the Remaining Buffer Ratio. Buffers are not contingency. They are intentional protection for specific phases of work and when used correctly, they eliminate rushing, pushing, and panic. The key is not whether you use buffers. The key is how responsibly you use them. Jason explains how the Remaining Buffer Ratio helps teams decide when to consume buffer and when to recover time another way  replacing traditional CPM tools like float reports, S-curves, and earned value metrics with something practical, visual, and flow-based. What you'll learn in this episode: The difference between schedule contingency and phase buffers. What the Remaining Buffer Ratio is and how to calculate it. Why buffers must be used in pace not all at once. How this KPI replaces slippage reports and float tracking. How to make buffer usage responsible and transparent. Are you managing buffers with intention… or reacting when it's too late? If you like the Elevate Construction podcast, please subscribe for free and you'll never miss an episode.  And if you really like the Elevate Construction podcast, I'd appreciate you telling a friend (Maybe even two