Podcasts about CPM

In this episode of Social Commerce Club, Zohaib joins the show to reveal the brutal truth about the SaaS industry, the creator economy, and the coming AI content crisis. After working inside nearly every major e-commerce SaaS company — Attentive, LiveRecover, Sendlane, Social Snowball, Refundle and more — Zohaib breaks down what's actually happening behind the scenes.We cover the collapse of enterprise-driven SaaS models, why micro creators are outperforming paid ads, how CPM-based creator marketing is rewriting e-commerce, and why AI-generated content is about to hit a massive wall as platforms begin suppressing it.This episode is packed with insider stories, real tactical insights, and a brutally honest look at where social commerce, creators, and AI are heading in 2025 and beyond.If you're building in SaaS, running an e-commerce brand, scaling creators, or navigating the new TikTok/Instagram landscape — this conversation will change how you think about growth.---------------------------------------------------------------------------------------

A few weeks ago Andrew Huberman announced that he had partnered with the sports and eyewear company Roka. Together they've put out a specially branded blue-blocking glasses that are designed to help you wind down and get better sleep at night. If that sounds weird to you, you're not alone. Over the years Huberman, who a professor of neurobiology and ophthalmology, has repeatedly said that that he didn't believe that blue blocking classes did all that much. Was it possible that a giant financial windfall could have changed his mind on settled science? It's not totally surprising that leading influencers might themselves be influenced by tidal wave amounts of cash. As  @TaylorLorenz  mentions, we've always doctors on industry payrolls shilling everything from sugar to cigarettes. What's new is that social media engenders para-social relationships with specific influencers whose own opinions, protocols and prognostications tend towards cult-like power over their followers. With more than 15 million combined followers across his social media accounts, Andrew Huberman is likely the most powerful scientific voice on the planet. So when he says something is settled science and then changes his mind for a cash grab, it undermines the public faith in information writ-large.It's just one small step from trusting to untrusting Huberman to someone trusting and then untrusting scientific explanations from anyone. (Incidentally, Benn Jordan just did a great piece on misinformation and explicit propaganda that shows how global powers capitalize on the general distrust of authorities).The thing that I find hardest to understand about Huberman's most recent grift is now that it happened, but why he would need money at all. What motivates his endless greed when it comes at the expense of his integrity? Stanford professors of his caliber make about $250,000 according to Glassdoor.com. That's a pretty solid amount of money all on its own. YouTube ads run automatically and pay about $5.50 per thousand views with what amounts to a strict firewall between his editorial content and the sponsor's demands. (THIS NEXT SENTENCE CONTAINS AN ERROR, PLEASE SEE THE FOLLOWING PARAGRAPH) Given that he has 365 million views on his channel, it's a simple calculation to figure out that he is bringing in about $7M a year from adsense alone. That means he's already making 28 times his ordinary salary without the need for any ethical compromises on his part. All told, the Huberman Lab podcast has generated at least $20 million over the course of its three year run to date. (CORRECTION THIS PREVIOUS PARAGRAPH CONTAINS AN ERROR: @hubermanlab I calculated that Huberman made $20M on YouTube ads based on his 365M combined views which make around $5.50 CPM. My math was seriously off. The true total would have been only $2M from ad sense. So instead of making 28x the standard Stanford salary, he only was making 3x. I regret the error and will issue a video correction)That's an unfathomable, wasteful and frankly obscene, amount of money from my perspective. Even so, Huberman didn't think that it was enough. The Roka deal will likely give Huberman a sizable payment of $1-2 million over its lifetime. Meanwhile, He has a further 13 paid sponsors on his show which, we can guess net him another $6 million (actually, just $600,000) or so a year. That mindset is what's fundamentally broken with the information universe we live in. Instead of being an upstanding credible vehicle for science, Huberman made the, probably unconscious, decision that money was the most important metric for success. The only silver lining here is that at least we can document exactly when and where he changed his mind on science.I hope that you enjoy the video.

It's time to draw your 2026 marketing plan, and we want to help you maximize profits with Meta ads. We're offering you 30 monthly deliverables,10 ad types, media buying, and access to Tier 11's Data Suite before the year ends.Claim your Creative Diversification Package now at: https://www.tiereleven.com/cd Are you trying to squeeze every last bit out of Meta, Google, and TikTok but still missing a piece of the growth puzzle? What if one of the most powerful performance channels is hiding in plain sight on your TV? That's exactly the concept we dig into today as we explore the opportunities inside connected TV and why it's becoming a must-have in every marketer's media mix.We're joined by Vibhor Kapoor, Chief Business Officer at NextRoll, to unpack how CTV has evolved from a “big brand awareness play” into a precision-targeted, full-funnel performance channel. We get into CPM shifts, attribution clarity, identity graphs, retargeting flows, and the wild amount of audience-level data available inside modern streaming platforms. Plus, we talk about how repurposed social creatives, not $200K production shoots, are already driving 2–3X stronger ROAS for brands and B2B companies. As you build your 2026 plan, this conversation will redefine multi-channel advertising and where the smartest budget shifts are happening. In This Episode:- What NextRoll does now: the evolution- How NextRoll handles attribution on social platforms- Why AI-driven budget optimization is necessary- What is CTV and why is it exploding?- CPM shifts in CTV targeting - Targeting and retargeting CTV ads across devices - Real-world CTV results- What marketers must know for 2026Mentioned in the Episode:AdRoll / NextRoll CTV case studies Listen to This Episode on Your Favorite Podcast Channel:Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 Follow and listen on Spotify:https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK Subscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1We Appreciate Your Support!Visit our website: https://perpetualtraffic.com/ Follow us on X: https://x.com/perpetualtraf Connect with Vibhor Kapoor:Website: https://www.adroll.com/ LinkedIn: https://www.linkedin.com/in/vibhor Connect with Ralph Burns: LinkedIn - https://www.linkedin.com/in/ralphburns Instagram -

A bag of popcorn, a few movie-theater secrets, and then the big pivot: what actually makes math materials high quality. We invited Bridget Gunn and Dan Henderson to help us pull HQIM out of acronym-land and into real classrooms, where teachers need time, students need voice, and everyone needs coherence. The result is a candid, practical tour of how curriculum design can elevate thinking without burying teachers in prep.We break down five components that anchor equitable, engaging teaching—planning around big ideas, open and engaging tasks, student questions and conjectures, reasoning and justification, and teaching toward social justice—and show what they look like day to day. Bridget and Dan explain why “good” materials aren't enough, how high quality design anticipates student strategies, and where author notes, sample questions, and team routines give you the support to listen, probe, and connect ideas. We dig into full-stack lesson arcs that start with experience and grow toward generalization, so students build concepts instead of memorizing steps.You'll hear how routines like rough draft talk shift authority to students, and why simple moves—like a quick door question—can spark belonging that pays off in mathematical risk-taking. We also share adoption advice: look past checklists and ask whether a program centers student thinking, connects concepts across units and grades, and gives practical facilitation cues that free your attention for what matters.Come for the corn puns, stay for the concrete ways HQIM can transform your classroom culture. If this conversation resonates, follow the show, share it with a colleague, and leave a review telling us which “big idea” you want to see woven through your course next.Send Joel and Misty a message!The More Math for More People Podcast is produced by CPM Educational Program. Learn more at CPM.orgX: @cpmmathFacebook: CPMEducationalProgramEmail: cpmpodcast@cpm.org

In this episode, Brandon Pierpont goes beyond ad tactics and shows painting contractors how to turn attention into revenue. Live from PCA's Women in Paint, he breaks down winning Meta ads (CPM, conversion, creative that drives engagement), the “micro-sales” inside your sales process (speed-to-lead, pre-estimate value, selfie confirmations), and the review, referral, and neighborhood-take-rate plays that compound ROI. Practical, no-fluff steps to lower CPL, raise close rates, and build a profitable growth engine.

Factual isn't standing still - and this panel proves it. Recorded live at the TellyCast Digital Content Forum, this conversation digs into how the factual genre is being rebuilt for a digital-first world. Lucy Smith hosts a sharp, unsentimental discussion with Gerrit Kemming (Quintus Studios), Marvyn Benoit (Baker's Dozen Studios) and Jamie McDonald (After Party Studios) about who really owns value in today's market: the audience-holders or the IP-holders.They unpack how social video has reshaped commissioning logic, why audience ownership is now the most powerful currency in factual, and how creators are becoming new-age broadcasters. The panel gets into hybrid funding models, co-ownership of IP, rapid-cycle development, YouTube economics, CPM realities, danger-led factual, testing formats on social platforms, and the rise of patchwork financing. This is a clear-eyed look at the future: faster turnarounds, collaborative models, creator-talent partnerships, and a factual economy where anyone with audience can commission.If you want to understand where factual formats are heading - and how digital-first production companies are finding new routes to money, scale and global reach - this session is required listening.Sign up for The Drop newsletter Support the showSubscribe to the TellyCast YouTube channel for exclusive TV industry videosFollow us on LinkedInConnect with Justin on LinkedINTellyCast videos on YouTubeTellyCast websiteTellyCast instaTellyCast TwitterTellyCast TikTok

In this episode of Seceret to Scaling your Ecommerce Brand, Jordan West and Zohaib from Refundle break down exactly how brands can scale from 0 to 7 figures on TikTok Shop using creators, content strategy, CPM arbitrage, and whitelisting.We cover the real reasons TikTok Shop works, how to build creator communities, how to repurpose UGC across every platform, and why attribution is broken in 2025. You'll learn how to reach out to affiliates, how many samples you should send, how to increase GMV from live shopping, and the exact playbook top-performing brands are using right now.If you want to grow your TikTok Shop, lower CPMs, and scale organic + paid through creators, this episode gives you the full blueprint.===============================

This roundtable explores how B2B teams can use modern demand strategies, B2C channels, and incrementality testing to prove true ad impact in 2026. The conversation highlights omni-channel expansion beyond LinkedIn, data-driven measurement, and practical ways to validate lift across pipeline and revenue.Speakers and RolesMatt Sciannella – Host and practitioner running paid media for multiple B2B clients; shares real client use cases, lift results, and practical frameworks for measurement and experimentation.Keith Putnam-Delaney – CEO of Primer; former Dropbox growth leader; expert in B2B expansion into B2C channels, audience targeting, mobile–desktop measurement problems, match rates, and lift testing.Authority: Both speakers bring hands-on experience running B2B paid programs at scale and deep insight into attribution limits, ABM constraints, and cross-channel growth strategies.Topics CoveredRising costs and saturation in traditional B2B channels (LinkedIn, Google).Why B2B brands must expand into B2C channels like Meta, YouTube, Reddit, TikTok.Mobile vs. desktop measurement gaps and cross-device limitations.Signal loss, attribution decay, and the need for server-side events.How to validate true impact using lift tests and incrementality.CPM efficiency comparisons across channels.ABM unbundling and alternatives to large, monolithic ABM platforms.Using holdout groups, geographic lift, and omnichannel testing strategies.Real client examples showing lift in inbound, share of search, and revenue.How audience targeting tools unlock TAM expansion outside LinkedIn.Questions This Video Helps AnswerHow do B2B marketers prove real ad impact without relying on last-touch attribution?How can brands expand beyond LinkedIn and still target ICP buyers effectively?What causes demand generation inefficiency and how do you fix it?How do mobile–desktop and cross-device gaps distort performance data?What is the right way to design lift tests or incrementality experiments?How can small TAM companies still scale using B2C channels?What alternative ABM workflows exist beyond large enterprise platforms?How should B2B teams interpret rising CPMs and shrinking reach?Jobs, Roles, and Responsibilities MentionedB2B growth marketingGrowth teamsSales operations managersRevenue operations rolesVPs of MarketingRegional sales directorsMedical device surgeons (ICP example)Marketing, sales, financeInfosec teamsPLG teamsField marketingOutbound sales teamsKey TakeawaysAttribution alone cannot prove channel value; lift tests reveal true incrementality.B2B audiences exist far beyond LinkedIn, and CPM efficiency is often dramatically higher on Meta, Reddit, and YouTube.Mobile-heavy consumption breaks MTA models; server-side signals and conversion APIs are now essential.ABM can be unbundled using smaller, more flexible tools and alternative data sources.Expanding TAM and using audience targeting unlocks more reach and stronger pipeline outcomes.Share of search is a powerful leading indicator for demand creation impact.Omnichannel experimentation paired with structured test design improves confidence with finance and executive teams.Frameworks and Concepts MentionedIncrementality testingHoldout groupsChannel-based lift testsGeographic lift testsAccount list split testingLeading vs. lagging indicatorsShare of search analysisServer-side conversion APIs (CAPI)Cross-device measurementAudience match ratesABM unbundlingCPM efficiency analysis

In this special Thanksgiving episode of CPM Customer Success, we break down one of OneStream's newest announcements: their newly expanded strategic alliance with Microsoft. From AI-driven variance analysis inside Copilot, to real-time insights delivered in Teams, to intelligent forecasting in Excel — this partnership has the power to redefine how finance teams work, collaborate, and make decisions. We walk through: How SensibleAI™ Agents are transforming Microsoft 365 into a finance intelligence hub Why unified CPM platforms outperform disconnected legacy tools How global organizations like Tronox simplified planning, forecasting, and reporting The key steps finance teams should take now to prepare for AI-enabled workflows Perfect for listeners preparing their 2026 finance strategy… or just getting ready for a well-deserved holiday break!

This week, Newslaundry's Abhinandan Sekhri, Jayashree Arunachalam and Shardool Katyayan are joined by journalist and author Rahul Pandita and The News Minute's Sudipto Mondal.The discussion begins with Rahul's new novel, Our Friends in Good Houses, and then turns to the recent killing of Maoist commander Madvi Hidma in Andhra Pradesh.Rahul recalls meeting the man who recruited Hidma as a child. He then talks about the “tragedy” of the Maoists and the banned Communist Party of India (Maoist). “One reason why we are witnessing this downfall now of the CPM office is that this somehow, in the passage of this time, steered away from what they had set out to do, which is to basically protect the adivasis and their natural resources. But during this course, I think they became obsessive about fighting the state…and became, in their own ways, stakeholders in these natural resources. That is the tragedy of the CPM.”Sudipto says, “The worst part about the Maoist movement is that it follows one basic principle of armed conflict, which is that the people sending people to war are old men. The people going to war are young boys."The conversation then moves to the Red Fort blasts. Abhinandan asks the panel about the video of a key suspect in the case justifying suicide attacks, seeking their views on whether airing such footage is irresponsible or journalistically necessary.This and a lot more. Tune in!Timecodes00:00:00 - Introductions and announcements00:03:37 - Discussion on Rahul Pandita's Book00:11:40 - Headlines 00:18:33 - Killing of Madvi Hidma01:00:38 - Red Fort Blasts Aftermath01:21:36 - Sudipto & Rahul Pandita's Recommendations01:24:58 - Letters01:36:40- RecommendationsCheck out previous Hafta recommendations, references, songs and letters.Produced by Amit Pandey with Ashish Anand & Sourav Ranjan. Sound Recordist Anil Hosted on Acast. See acast.com/privacy for more information.

Épisodes cités : https://www.youtube.com/watch?v=TFaaNP3rpNkhttps://www.youtube.com/watch?v=8f1Gi1nI9H4Pour les annonceurs qui désirent avoir un regard externe à leur compte Facebook Ads : diagnosticFacebook Ads coûte de plus en plus cher, mais pas pour les raisons que vous croyez.Dans cette vidéo, j'analyse près de 30 documents officiels de Meta pour comprendre l'explosion des CPM : demande qui dépasse l'offre, contraintes européennes, perte de signal, arrivée d'Andromeda… et surtout ce que ça implique pour vos campagnes en 2025.À la fin, je vous montre comment nous maîtrisons les coûts chez J7 Media malgré cette hausse structurelle.

Start with a name and you get a story. We kick off with Latvian Independence Day and our colleague, Astrida Lizins, whose Latvian name, family roots, and community traditions open a window into how culture survives and thrives far from home. From Saturday language schools and summer camps to folk dance sets and dense rye bread, we explore how rituals and food build belonging—and why that matters when we think about classrooms.That bridge takes us to timely news from California's curriculum adoption (CPM is on the list!) and a bigger conversation about high-quality instructional materials with our executive director, Rafael del Castillo. We compare research-based claims with evidence gathered by real teachers, and we unpack a clever “shopping guide” from a recent NCTM conference: Are frameworks empowering educators to ask better questions, or inviting polished talking points that dodge substance? Our take centers teacher voice and professional judgment while acknowledging the real pressures on time, attention, and support.Assessment and technology become the crucible where values show up. We wrestle with efficiency versus understanding, the limits of Scantron-era shortcuts, and where modern AI can help without hollowing out the work. Instead of outsourcing thinking, we propose smarter feedback loops, more student self-assessment, and classroom routines that make space for curiosity. Along the way, we reframe “grade level,” embrace heterogeneous classes as the norm, and borrow early childhood wisdom: arrive with wonder, meet the learner in front of you, and build the dance together.If this conversation resonates, follow the show, share it with a colleague, and leave a review with one insight you're taking back to your classroom. Your voice helps more educators find the ideas that move their teaching forward.Send Joel and Misty a message!The More Math for More People Podcast is produced by CPM Educational Program. Learn more at CPM.orgX: @cpmmathFacebook: CPMEducationalProgramEmail: cpmpodcast@cpm.org

NOTE :Agence : https://www.j7media.com/frFormez-vous : https://j7academie.com/Newsletter : https://j7media.com/escouadeDans ce replay de live, je vous montre comment savoir si Andromeda est VRAIMENT le problème sur votre compte Facebook Ads. On passe en revue 3 métriques clés (CPA, marge, CPM), on regarde pourquoi la saisonnalité s'est effondrée, puis je vous donne le setup de campagne que nous utilisons aujourd'hui (Advantage+, attribution large, une seule audience, budget centralisé). Ensuite, on décortique notre framework de diversification créative et d'angles marketing avec plusieurs cas e-commerce (beauté, compléments, électrolytes) et je vous montre comment on transforme ces tests en campagnes qui scalent.

Nasi, da banda Irã!, e Badauí, do CPM 22, são os convidados do Resenha ESPN desta semana. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Hey everyone, it's Dave Jackson from the School of Podcasting! In today's episode, I sit down with Heidi Kay Begay from Red House Productions (website: redhouseproductions.net) to discuss how you don't need a massive audience to start monetizing your podcast. She reveals practical and inspiring strategies to pitch your value and land meaningful brand relationships, even when your show is still growing.Key Points & TakeawaysYou Don't Need Huge Download Numbers: Heidi Kay Begay shares how she started pitching to sponsors around episode 30 of her niche show, Flute360, and landed deals despite having a small audience.Mindset Shift: Treating your podcast like a business is crucial. I loved Heidi's “corn and wheat” metaphor—don't expect business results if you're just planting hobby seeds!Pitching Sponsors: Heidi describes reaching out directly to music-branded companies—flute makers, apparel, gadgets—and focusing on how to create a win/win relationship from day one. She didn't let her lack of experience or nerves stop her!Focus on Value Over Numbers: Rather than falling for CPM (cost per mille) models, Heidi looked at what brands spend for visibility in her industry—conference booths, event program ads, etc.—and built sponsorship packages (bronze, silver, gold) that reflected that value.Partnership, Not Just Ad Reads: Heidi emphasizes listening to a sponsor's specific goals and showing genuine interest in their needs, often including interview opportunities and co-promotions to make the partnership more meaningful.Negotiation is Key: Most deals aren't signed after one email. Expect lots of back and forth, and be ready to listen and adjust your offer. Don't feel you need everything perfect before you start the conversation.Pricing Sponsorships: Heidi recommends considering not only downloads but also your total digital presence—social media, mailing list, engagement rates, speaking appearances, etc. Sponsors look at much more than just podcast stats.Campaign Tracking & Follow-Up: Not all sponsors require detailed post-campaign stats. Some are satisfied knowing their brand was featured; others want custom URLs to track results. Being organized and professional goes a long way.Dealing with Rejection: Both Heidi and I agree—a “no” today could be a “yes” later. Don't burn bridges, rejection is often just “not now.”AI Music Tools: I shared my experience using Suno (suno.ai), an AI music creation platform, to generate podcast outro music. If you use paid tiers, you own the commercial rights (worth checking out, especially if you need affordable, legal music for your show).Check out Heidi's Course on Monetization.Websites Mentionedredhouseproductions.net – Heidi's podcast production/consulting hub.schoolofpodcasting.com – My site for podcast coaching, resources, and community.suno.ai – AI music creation platform.horseradionetwork.com – Referenced for creative sponsorship strategies.

बिहार विधानसभा चुनाव के पहले चरण में 3 बजे तक करीब 54% मतदान, PM मोदी ने अररिया और भागलपुर में रैली की, JNU छात्रसंघ चुनाव में लेफ्ट यूनिटी अध्यक्ष पद पर आगे, ED ने ऑनलाइन बेटिंग मामले में सुरेश रैना और शिखर धवन की लगभग 11 करोड़ की संपत्तियां अटैच कीं, राजस्थान ATS ने जालोर से टीटीपी से जुड़े मौलवी को गिरफ्तार किया, डिप्टी सीएम विजय कुमार सिन्हा और CPM विधायक सतेन्द्र यादव के काफिलों पर पथराव, हाईकोर्ट ने फिल्म ‘Haq' की रिलीज पर रोक लगाने वाली याचिका खारिज की, ED ने अनिल अंबानी को फिर पूछताछ के लिए बुलाया, महिला वर्ल्ड कप जीतने वाली भारतीय क्रिकेट टीम ने आज राष्ट्रपति द्रौपदी मुर्मू से मुलाकात की, टाटा मोटर्स ने खिलाड़ियों को कार देने की घोषणा की और भारत और ऑस्ट्रेलिया T-20 सीरीज में भारत ने ऑस्ट्रेलिया के सामने 168 रनों का लक्ष्य रखा.सिर्फ 5 मिनट में सुनिए शाम 4 बजे तक की बड़ी ख़बरें.

In today's fast-paced advertising world, it's more important than ever to connect your advertising spend to actual sales growth. In this episode, Rick Ducey, Managing Director of BIA, and Senan Mele, VP of Forecasting and Data Analysis, welcome Jay Loeffler, Chief Sales Officer at Valpak. Together, they explore how data-driven planning is revolutionizing local advertising, providing a single source of intelligence that makes ad buying smarter. If rapid advertising growth is on your radar, you'll want to tune in—this conversation provides a roadmap. Here are some highlights from the discussion:  The advertising landscape is shifting from traditional CPM to effective CPM, which focuses on cost after cutting out the waste. Jay shares an interesting case study about a garage door brand that saw a sevenfold increase in engagement by strategically targeting single-family homes with tailored offers. Jay emphasizes the enduring role of linear TV, alongside the growth of connected TV and digital out-of-home advertising.  Additionally, Jay explains how small businesses can leverage aggregated data to gain better insights and develop more effective marketing strategies. Senan shares BIA's forecast for 2026, highlighting flexible budgeting, the shift from upfront media buys to backloading strategies, and the importance of incorporating non-digital touchpoints. The podcast concludes with a strategic guide: share CRM data with trusted partners, establish a weekly optimization schedule, use effective CPM as your planning metric, and develop a multi-channel strategy that enhances the entire customer journey, not just the final click.  Curious to learn more about effective CPM? Visit www.Valpak.com/BIA. And if you bring a month's worth of CRM data, Jay and his team will help you develop a tailored plan. Enjoying the episode? Don't forget to follow the podcast, share it, and leave us a review.   

Você sabia que dá pra faturar no digital sem aparecer?No Kiwicast de hoje, recebemos Lucas Vinícius, mais conhecido como Tio San, o nome por trás de 24 canais monetizados e mais de 7 milhões em faturamento somando YouTube e marketing digital.Ele é especialista em canais dark, estuda o algoritmo do YouTube há anos e já ensinou 27 mil alunos a transformar vídeos em negócios lucrativos.---------------O que você vai aprender:Estratégias para canais dark que realmente dão lucroComo viver de YouTube sem aparecerO que o algoritmo do YouTube realmente priorizaComo aumentar o CPM e escalar resultadosBastidores de quem administra 24 canais lucrativosE muito mais!Aprenda com quem vive o mercado digital na prática.Dá o play e deixe nos comentários qual foi o melhor insight que você tirou do episódio.Nosso Instagram é @Kiwify

What if “common sense” isn't universal at all—but learned, personal, and shaped by context? Joel and Misty begin with their typical philosophical investigation of the national day. This time it's "Use Your Common Sense" Day. That reframing sets the stage for a lively conversation with our colleagues Bri Ruiz and Adam Varnes as they launch Sum Shenanigans, a new CPM social series built to deliver practical math‑teaching strategies right where you already scroll.We dig into the why behind the project: teachers don't need more theory in abstract; they need clear, adaptable moves they can try tomorrow. Sum Shenanigans pairs long‑form YouTube conversations with quick Instagram reels, so you can choose depth or speed based on your day. The first topics hit two of the biggest challenges in student‑centered classrooms—pacing and collaborative learning. We unpack how to prioritize essential ideas, plan checkpoints, and protect thinking time, then shift to group routines, roles, and talk moves that lift more voices without losing mathematical focus.From there, we preview upcoming episodes on supporting multilingual learners, working with students with exceptionalities, and sharpening core practices like formative assessment, circulating, and questioning. Bree and Adam keep the tone grounded and human—they're not presenting as the final word, but as reflective practitioners sharing what's worked, what hasn't, and what they're still testing. That openness is the point: we want to spark a wider conversation so teachers can add their own approaches, surface real‑world constraints, and co‑create better solutions.Ready to jump in? Watch the long versions on YouTube, catch the bite‑size tips on Instagram, and tell us what you want next. Subscribe, share with a colleague, and drop a comment with your biggest classroom challenge—what should we tackle together?To celebrate our launch, we have posted our first two episodes on YouTube, Supporting Study Teams and Pacing. Keep an eye out on Instagram for the Reels that will go up soon. We hope you enjoy the series as much as we have making it.Send Joel and Misty a message!The More Math for More People Podcast is produced by CPM Educational Program. Learn more at CPM.orgX: @cpmmathFacebook: CPMEducationalProgramEmail: cpmpodcast@cpm.org

Send us a textIn this episode we interview Katrine Rasmussen, a B2B marketer at fashion-tech company Pixelz. She shares a practical playbook for reaching enterprise buyers on LinkedIn with precision and credibility.What you'll learn in this episode:How to build ABM audiences on LinkedIn by combining target companies with exact job titles and locations—then keep them tight around the 300-person minimum for control and relevance.Why “thought leadership ads” outperform company-page ads on CPC and CPM, and how their native look boosts trust with enterprise stakeholders.A repeatable six-month cadence with sales: pick 10–20 priority accounts per rep, map stakeholders and pain points, and align content to each stage of the deal.How to seed a ready-to-post content library for reps (evergreen and timely), use light ghostwriting, and nudge consistent posting without burning the team.Ways to run ultra-narrow campaigns for a single strategic account when you know the pain point (e.g., ESG, pricing, or workflow).Smart calls to action: keep most posts educational and link-free for reach; reserve links for webinars and events—not “book a demo.”Practical measurement: track impressions and clicks with attribution tools so brand exposure still shows up in pipeline, not just last-click.

Billboards at $0.75 CPM. Streaming TV you can actually measure. Tim Rowe breaks down how to blend OOH + CTV to drop blended CAC, spark geo-lift, and build “living-room” brand equity—without massive budgets.Streaming has turned TV into a performance channel you can buy, cap, and measure like digital—often at CPMs rivaling or beating social. Tim explains how their ad server + pixel connect living-room exposure to down-funnel actions, with many brands seeing $3–$4 cost per visit and 3–4× higher conversion vs other traffic sources. On OOH, the overlooked arbitrage is static or digital boards priced like real estate: win by buying the biggest formats in the largest markets at the lowest biddable entry price, then engineer earned media (social virality) and geo-lift. Start with ~$5k for a real CTV test (smaller tests can still work as an add-on), measure blended CAC, branded search, and market-level lift, and let creative—not hyper-granular targeting—do the heavy lifting.GuestWebsite: https://cognitionads.com/LinkedIn: https://www.linkedin.com/in/troweactualX (Twitter): https://x.com/oohinsiderTim's newsletter/resource hub: https://stateofstreaming.com/What You'll LearnWhy streaming made TV relevant again—and cheap ($1–$2 CPMs in some geos).How to attribute TV exposure → search → site visit → purchase within a 48-hour view-through window.The out-of-home (OOH) arbitrage: buying big signs in big markets for sub-$1 CPMs.How OOH + CTV lower blended CAC and lift branded search in target geographies.Practical first tests: budgets, pixels, frequency caps, creative, and geo measurement.Event playbooks: digital billboard trucks, rideshare screens, street teams, and QR flows.Targeting reality: on CTV, less targeting often wins—use creative as the filter.Retargeting on TV (yes): pixel site traffic and follow with CTV/audio/display.Timestamps & Chapters00:00 — Why TV is “back”: streaming CPMs and geo-targeted buys01:30 — Direct attribution: 48-hour view-through from TV → search → site → purchase03:45 — OOH primer: static vs digital, programmatic buys, and PMP tips06:05 — The arbitrage: big boards, big markets, tiny CPMs (often

In this episode of the Born Wild Podcast, host Sophia Henderson, LM, CPM, interviews Lily Nichols, a Registered Dietitian/Nutritionist, Certified Diabetes Educator, researcher, and author with a passion for evidence-based nutrition. Together, they explore the critical role of nutrition during pregnancy and postpartum, the gaps between current dietary guidelines and modern research, and the importance of combining traditional wisdom with science.Lily shares insights from her best-selling Real Food series, emphasizing the value of high-quality protein, mindful carbohydrate intake, and nutrient-dense foods for fertility, pregnancy, and recovery. The conversation also covers gestational diabetes testing, caffeine consumption, postpartum nourishment, and the need for better education and support for women throughout their childbearing years.⸻What You'll Learn • Why evidence-based nutrition is essential during pregnancy and postpartum • How traditional wisdom aligns with current research on maternal health • The importance of high-quality protein and micronutrients for fertility and pregnancy • How to approach gestational diabetes testing and dietary management holistically • Postpartum recovery foods and the value of meal prepping • How to discern the quality of food sources for optimal health⸻Lily Nichols is a Registered Dietitian/Nutritionist, Certified Diabetes Educator, researcher, and author known for her evidence-based, sensible approach to maternal nutrition. She is the founder of the Institute for Prenatal Nutrition®, co-founder of the Women's Health Nutrition Academy, and the author of three influential books: Real Food for Fertility (co-authored with Lisa Hendrickson-Jack), Real Food for Pregnancy, and Real Food for Gestational Diabetes. Her work has influenced prenatal nutrition policy internationally and is used in university-level maternal nutrition and midwifery courses.When not writing or teaching, Lily enjoys spending time with her husband and two children—most likely outdoors or in the kitchen.

Ep. 21 | Bridging worlds, the CNM and CPM journey of Kerry Dixon by Sofia Scheuerman

What if a few simple shifts could turn your math class into a place where more students talk, think, and truly learn? We start with our usual celebration of the "day of" by tipping our hats to Ada Lovelace. Then we ask the PL Team to share some of their "themes of support" that come up as they work with teachers during the beginning part of the year. The struggles and challenges that they face and some of the advice or suggestions that they share with these teachers. Hear about what “enough practice” really means and why demanding fluency too soon backfires. You'll hear how three-before-me and a strong Resource Manager cut down on the teacher traffic jam, and how behavior management gets easier when tasks are collaborative, non-routine, and designed with easy entry points. Our PL specialists share practical frameworks for keeping students engaged from bell to bell, plus the reflective questions that elevate planning: Are students collaborating? Will they share work publicly? Do they know how to begin?Then we go classroom-deep with an update from our Join Them on Their Journey teachers. Jessie talks about her experiment with daily randomized groups reduced off-task talk and amplified math voices that had been quiet for weeks, while Chi redesigned assessment to include a fast correction cycle using targeted indicators instead of immediate scores. If you're ready to boost fluency without sacrificing sense-making—and build a classroom culture where every student sees themselves as a math learner—press play. Subscribe, share this with a colleague, and leave a quick review telling us which strategy you'll try first.Send Joel and Misty a message!The More Math for More People Podcast is produced by CPM Educational Program. Learn more at CPM.orgX: @cpmmathFacebook: CPMEducationalProgramEmail: cpmpodcast@cpm.org

Global volatility, trade wars, and currency fluctuations are rewriting the playbook for today's finance leaders. In this episode of CPM Customer Success, host Andy Smetana explores how CFOs, Controllers, and FP&A Directors can turn uncertainty into opportunity, with clarity, speed, and confidence. Discover how OneStream Software helps finance teams: Consolidate, plan, and forecast in real time Run scenario modeling to evaluate tariff and cost impacts Use rolling forecasts to stay agile amid rapid market shifts Automate consolidation and reporting to free up time for analysis Featuring real-world examples from two global companies, this episode shows how leading organizations are thriving through economic disruption with a unified CPM platform that empowers better decisions, faster. Brought to you by Nova Advisory — a Diamond OneStream implementation partner helping finance teams simplify complexity and elevate performance. https://www.novaadvisory.com/finance-transformation    

Why is your ad revenue flat even when your game's traffic is growing? Margins are getting squeezed by hidden fees, and old strategies of yelling at partners no longer move the needle. In this episode, we sit down with veteran ad monetization consultant Kelly Kang to get her modern playbook for building a resilient and profitable ad strategy from the ground up.Kelly Kang has optimized ad strategies for some of the biggest names in mobile gaming, including Big Fish Games, Aristocrat, and Glu Mobile. She provides a masterclass on auditing your current setup, choosing the right tech stack, and understanding the metrics that truly matter for long-term growth.In this episode, you will learn:The #1 reason your revenue margins are shrinking (and it's not what you think).A 4-point framework to audit your ad stack, from mediation to placements.Why you should track Ad Engagement and Impression Depth over ARPDAU and CPM.The most common (and costly) mistakes studios make when launching and operating ads.Actionable "quick wins" that can immediately boost performance.How to structure and scale your ad monetization team based on revenue, not workload.Episode Chapters (Timestamps):(00:00:26) The Biggest Pain Point: Squeezed Margins & Hidden Fees(00:04:21) The Day-One Audit: A 4-Point Framework(00:07:37) Strategy: Header Bidding vs. Waterfall(00:14:25) The Metrics That Actually Matter (Beyond ARPDAU)(00:17:54) Ad Placement and Format Strategy(00:27:35) Launching a New Game: A Step-by-Step Plan(00:38:29) How to Structure and Scale Your Admon Team(00:49:03) Common Mistakes That Kill Revenue and LTV(00:55:49) Quick Wins to Boost Ad Revenue(01:04:08) The Future of Ad Monetization & AIFollow Us:For more expert insights, subscribe to the Gamemakers newsletter: https://www.gamemakers.com/Connect with our Guest:To learn more about Kelly Kang and her work, visit Game Plan Advisor: https://www.gameplanadvisor.com

Most founders think ads are the only scalable way to grow. They aren't. Aiden shows how outbound, done right, can outperform paid social—no algorithms, no ad bans, no CPM spikes. The secret isn't “more hustle.” It's smarter tech: parallel dialing that filters bad data, avoids spam flags, and connects live calls 10x faster.We trace the fall of traditional cold calls (three live connections per hundred dials), the rise of AI limits under TCPA, and why Facebook ads have quietly become a treadmill of copy rewrites, rising costs, and bot clicks. Aiden's model flips the script—less burn, more control, and measurable consistency.Even more surprising: the next generation of inside sales agents aren't in Silicon Valley—they're Egyptian lawyers earning more cold-calling than in law. Global leverage meets old-school grit.This isn't nostalgia for boiler rooms. It's data-driven, tech-enabled human connection.TL;DR* “Cold calling is dead” is a myth—it just evolved with smarter tools.* Parallel dialers reach 700–800 numbers/hour with adaptive line control.* Real cost advantage: your time + dialer fee vs $10K ad testing cycles.* AI callers are banned under TCPA—human voice still wins trust.* Best ROI: trained inside sales agents + verified mobile data = predictable leads.* Bonus: outbound also builds partnerships, not just direct sales.Memorable lines“Cold calling isn't dead—it's just been automated, filtered, and reborn.”“You can't out-ad Facebook's algorithm, but you can out-call your competition.”“Consistency beats creativity when your pipeline depends on people.”“AI can't legally sell for you—but real humans still can.”GuestAiden Sowa — Founder & CEO of Zoto Dialer, building next-gen multi-dialing systems that balance pickup rate, compliance, and speed for sales teams worldwide.LinkedIn: https://www.linkedin.com/in/aidansowa/Website: https://www.zotodialer.co/Why this mattersScaling isn't about finding the next hack—it's about control.Cold calling 2.0 delivers what ads can't: consistent reach, predictable costs, and direct conversations that build trust faster than clicks. If inbound is chaos, outbound is the discipline that steadies growth.Call to ActionIf this conversation lit something up for you, don't just let it fade. Come join me inside the Second Life Leader community on Skool. That's where I share the frameworks, field reports, and real stories of reinvention that don't make it into the podcast. You'll connect with other professionals who are actively rebuilding and leading with clarity. The link is in the show notes—step inside and start building your Second Life today.https://secondlifeleader.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.dougutberg.com

In this no-bullshido episode, Adam Hoots chops it up with Mississippi's own Boone White, a farm-raised boy, Christ‑follower, husband, dad of three, and unapologetic agitator for change. He is a General Superintendent with ICM Construction in Oxford, Mississippi. Boone traces his path from the old “yell‑and‑cuss” era to a worker-first approach powered by Last Planner, Takt, and disciplined make-ready planning. From Houston to Mississippi, he breaks down how humility and curiosity, not just grit, unlock flow, safety, and calmer, more predictable jobs. The duo tackles integrating CPM/Takt/Last Planner, empowering trades to innovate, training the next wave of supers, and focusing on the real constraint: human-centered leadership. KEY TAKEAWAYS: Grit isn't a strategy; when paired with humility and curiosity, we can design a better workflow. CPM, Takt, and Last Planner can (and should) work together to plan for flow. The top constraint is leadership capacity: developing people, not just schedules. Celebrate field-driven improvements—innovation snowballs when it's recognized. Safer, cleaner, clearer sites = respect for people and better project outcomes. KEY QUOTES: “Grit gets you started; humility and curiosity get you flow.” “When trades own the plan, safety and predictability show up.” “CPM, Takt, and Last Planner aren't rivals—they're instruments in the same orchestra.” “Clean, calm, and clear is what respect for people looks like in the field.” RESOURCE LINKS MENTIONED: The Lean Builder | www.theleanbuilder.com | Blog, book, resources, and a hub for the lean construction community. LCI – Lean Construction Institute | www.leanconstruction.org | Training, events, and thought leadership. Outbuild | www.outbuild.com | Scheduling platform aligning Last Planner, CPM, and Takt. “The Goal: A Process of Ongoing Improvement” & “It's Not Luck: Marketing, Production, and The Theory of Constraints” — Eliyahu Goldratt | Theory of Constraints fundamentals. “Radical Candor: Be a Kick-Ass Boss without Losing Your Humanity” — Kim Scott | Care personally, challenge directly. “Bottleneck Rules: How to Get More Done (When Working Harder Isn't Working” — Clarke Ching | Practical focus on constraints. GUESTS FEATURED IN THIS EPISODE: Adam Hoots | LinkedIn  | Podcast host for Hoots on the Ground and Lean Construction Shepherd with ConstructionACHEsolutions. Boone White | LinkedIn | General Superintendent with ICM Construction and an advocate for Lean Construction and worker-first leadership. ABOUT HOOTS ON THE GROUND PODCAST: The Lean Builder's absolutely, positively NO Bullshido podcast. Join host Adam Hoots and his guests as they dig deep into the topics that matter most to those in the field. With stories from the trenches, lessons learned, and plenty of laughter, this podcast is for the men and women doing the hands-on work of construction.

Discover proven podcast growth strategies and network building techniques that helped Saadia Khan create 7 successful shows and secure $150,000 in funding from American Public Radio. Learn essential podcast tips for authentic storytelling, audience building tactics that work without millions of downloads, and podcast marketing strategies that attract broad audiences from niche topics. Get actionable content creation workflows, podcast monetization methods beyond CPM advertising, and the authenticity framework that builds genuine listener connections. Plus, discover YouTube podcast growth tactics, sponsorship strategies for smaller shows, and the network expansion blueprint that scales podcast businesses sustainably. Follow, Like & Subscribe: Podcasting Secrets: Website: https://podcastingsecrets.com/YouTube: https://www.youtube.com/@podcasting-secretsInstagram: https://www.instagram.com/podcastingsecrets/LinkedIn: https://www.linkedin.com/company/poduppodcasting/ Nathan Gwilliam: LinkedIn: https://www.linkedin.com/in/nathangwilliam/ Saadia Khan: Instagram: https://www.instagram.com/itssaadiak/Twitter: https://twitter.com/swkkhanLinkedIn: https://www.linkedin.com/in/saadia-waqas-khan-bb7a765/Personal Email: saadia@immigrantlypod.com Immigrantly Podcast Network: Website: https://immigrantlypod.com/Instagram: https://www.instagram.com/immigrantlypod/Twitter: https://twitter.com/immigrantly_podTikTok: https://www.tiktok.com/@ImmigrantlypodcastYouTube: https://www.youtube.com/@ImmigrantlypodsFacebook: https://www.facebook.com/immigrantlypod/

In this episode, we break down how to know when your podcast is ready for sponsorships, the three main models (CPM, value-based, affiliate), and why audience alignment is key. We also walk through a five-step media kit system and share a plug-and-play toolkit to help you confidently land and keep sponsors.00:00 – Intro & Setting ExpectationsWhy knowing your target audience is the foundation of monetization.02:00 – Sponsorship ModelsBreakdown of CPM-based, value-based, and affiliate models—and when to use each.05:30 – Audience AlignmentWhy sponsors care about who your listeners are, plus demographics and location factors.09:36 – Building RelationshipsHow to position sponsorships as win-win partnerships and create long-term deals.11:00 – Sponsorship Media Kit (5 Phases)Foundation (brand, mission, purpose)Connection (authentic story + host intro)Proof of performance (downloads, audience data)Social proof (reviews, rankings)Close strong (no pricing upfront—build confidence first).19:28 – The Podcast Sponsorship Media Kit Creation SystemIntroduction to Kai's plug-and-play kit with tutorials and checklists.22:30 – Final AdviceKeep learning, testing, and building relationships to monetize your podcast sustainably.GET YOUR PLUG-AND-PLAY PODCAST SPONSORSHIP DECK TEMPLATE HERE https://docs.google.com/document/d/1KbohguIEeqvHwgU3Eb8FkZ87aTzO_IVgk8bOtUIGfHQ/edit?usp=sharing

What if the future of math education blends joy, rigor, and teacher voice—with professional learning that meets educators where they are? We open with a lighthearted celebration of International Podcast Day and a look back at how radio paved the way for the on‑demand world. Then we sit down with former CPM executive director Elizabeth Coyner to trace her path from a small farm town classroom to leading a national organization through rapid growth, year‑round curriculum writing, and a seismic pivot to hybrid professional learning that stuck long after the pandemic.Elizabeth shares what it took to build an equitable, accessible classroom solution—embedding universal design for learning, multilingual supports, and teacher-tested strategies—while navigating HR, compliance, and culture. She offers a candid and optimistic view of what's next: time with family and grandchildren, tutoring math, and a mission to connect classroom teachers with state adoption cycles and review panels so their expertise shapes policy and materials. Her message is simple and powerful: the people closest to students should help design the system.If you care about meaningful math learning, hybrid PD that respects teacher time, and a culture where students feel seen and capable, this conversation is for you. Subscribe, share with a colleague, and leave a review telling us one change you'll try to spark more joy in your math classroom.Send Joel and Misty a message!The More Math for More People Podcast is produced by CPM Educational Program. Learn more at CPM.orgX: @cpmmathFacebook: CPMEducationalProgramEmail: cpmpodcast@cpm.org

Stratégie plus avancée Facebook Ads : https://www.youtube.com/watch?v=i1GtYGMmfEoLe Black Friday est l'époque la plus chère de l'année sur Meta : les CPM doublent, parfois triplent. Dans cet épisode de No Pay, No Play, je te montre comment protéger ta rentabilité et capter un maximum de ventes en transformant ton BF en Black November.Au programme- Comprendre la réalité des CPM (pics de novembre) et ce que ça implique pour tes coûts par résultat.- Pourquoi lancer tôt : capter la demande avant le 28, prendre l'avantage  apprentissage, éviter de payer le pic.- Set-up “BF dédié” qui performeNOTE :Agence : https://www.j7media.com/frFormez-vous : https://j7academie.com/Newsletter : https://j7media.com/escouade

In this episode, Steve Fretzin and Steve Haddadin discuss:The importance of cultivating an entrepreneurial mindset in professional growthBuilding and maintaining strong client relationships through communication and transparencyManaging and mitigating risk while pursuing opportunitiesLeveraging marketing tools and personal branding for visibility and credibility Key Takeaways:Being proactive is essential because waiting for the “perfect time” to act often delays progress and causes missed opportunities, while those who start early gain momentum and reach their goals faster.Creating and maintaining accessible online profiles across LinkedIn and legal directories allows professionals to be easily found, build credibility, and attract clients who would otherwise never discover them.Providing excellent client care requires consistently clear communication, setting realistic expectations, and educating clients so that they not only feel informed during the process but also appreciate the value of your work.Instead of trying to eliminate risk, professionals should identify potential risks, apply mitigation strategies, and continuously monitor and refine their approach so they can confidently move forward rather than remain stuck. "[Entrepreneurship is] about creating your own opportunities. It's about finding out what you can do in the marketplace that's different than others." —  Steve Haddadin Check out my new show, Be That Lawyer Coaches Corner, and get the strategies I use with my clients to win more business and love your career again. Ready to go from good to GOAT in your legal marketing game? Don't miss PIMCON—where the brightest minds in professional services gather to share what really works. Lock in your spot now: https://www.pimcon.org/ Thank you to our Sponsor!Legalverse Media: https://legalversemedia.com/ Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/ About Steve Haddadin: Steve Haddadin is a Real Estate Attorney, Broker, and Entrepreneur with over a decade of Real Estate experience, and is the Founder and President/Broker of King Real Estate Group in Brea, CA. He entered the industry at 18 and built a diverse background in Commercial and Residential sales, property management, lending, and development in Orange and Riverside Counties. In 2025, he passed the California Bar Exam on his first attempt, was sworn in on May 9th, and was admitted to the United States 9th Circuit Court of Appeals and the United States District Court | Central Court of California. Haddadin has also developed electric car charging stations, created National Wagyu Day, and completed the Kentucky Bourbon Trail®, American Whiskey Trail, and the B-Line tour while traveling to all 50 states. He is a graduate of Capital University Law School and CSUF College of Business & Economics with numerous designations, including CCIM®, CPM®, CIPS®, and SFR®, and currently serves as an active board member of the CSUF Center for Real Estate, where he established the Student Travel Endowment to support students attending national conferences.Connect with Steve Haddadin:  Website: https://www.stevehaddadin.com/LinkedIn: https://www.linkedin.com/in/stevehaddadinConnect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

Questions Advi answered in this episode: What is Social Plus, and how do its in-app social features work?Why is retention ‘the new acquisition' in 2025?What mistakes do marketers make when they think about retention?How do community features increase CLV across verticals like fitness, travel, and retail?How can first-party data from in-app communities transform marketing and personalization?Who inside a company should ‘own' retention marketing, product, or success?How can loyalty programs be built on organic engagement instead of just promos?What is the ‘spaces model' for understanding community ROI?How should marketers balance personalization with scale across millions of users?What metrics should marketers stop obsessing over, and which deserve more focus?What new revenue opportunities do brand partners unlock inside communities?Timestamps:(0:00) – Intro; Advi's background and Social Plus overview(1:38) – Micro-community examples: surf shops, fitness apps, Nike sneakerheads(7:03) – Why ‘retention is growth' in 2025: CAC vs CLV(9:30) – Marketing silos and the ownership problem in retention(13:40) – Why promos and events are less effective than organic engagement(17:21) – First-party data: insights, sentiment analysis, and privacy advantages(20:00) – Loyalty vs. hypergrowth: why CLV is a long-term play(22:37) – Signals of churn, and how to intervene before users leave(25:41) – Balancing personalization and scale with AI-driven sentiment and clusters(28:20) – Metrics that marketers overvalue (CAC, ad spend) versus those they undervalue (LTV, frequency, order size)(31:00) – Brand partnerships inside communities: CPM rethink and new revenue models(33:32) – Rapid fire: food in Thailand vs Italy, habits, dream jobs, favorite brandsSelected quotes(12:50) – “Promos and gamified events help, but organic engagement helps more. People join a 30-day fitness challenge not for the discount, but because others are posting daily and they want to participate.”(21:22) – “Customer acquisition is measurable and fast, which is why VCs love it. Retention is a long-term play, it's demand gen, brand equity, and profitability over three to five years.”(28:30) – “Marketers need to stop obsessing over CAC. In my world, it's 30% CAC, 70% retention and lifetime value.”(32:23) – “For sponsored posts in-community, we've seen brands charge $15 to $60 CPMs, because the audience is hyper-focused and conversion rates are so much higher.”Mentioned in this episodeSocial Plus (social.plus)Advi on Linkedin

What does it mean to build authentic trust in educational settings? How do we create working agreements that evolve with changing circumstances rather than remaining static? These questions form the heart of this deeply reflective conversation about leadership, classroom dynamics, and the complex relationships that underpin effective education.Beginning with a playful discussion about Collect Rocks Day, Joel and Misty explore how their fascination with collecting connects to building memories and relationships. This seemingly simple topic evolves into a profound metaphor for how we accumulate experiences that form the foundation of trust in our professional lives.For new leaders, establishing trust requires consistency and transparency over time. As Rafael insightfully notes, "You don't trust people, you trust their habits." This perspective highlights that meaningful trust emerges not from singular actions but from patterns of behavior demonstrated consistently across situations.The conversation examines how working agreements function across different educational contexts. Rather than treating classroom norms as immutable laws, we consider how to build agreements that can be revisited and revised as circumstances change. This approach not only creates more responsive learning environments but also teaches students valuable lessons about democratic processes.Joel, Misty, and Rafael share their experiences with CPM's mathematics curriculum, which fundamentally redistributes power in the classroom by positioning students as capable mathematical thinkers who can engage with concepts independently. This shift requires building trust on multiple levels – teachers trusting students to take ownership of their learning, and students trusting that this collaborative approach will benefit them in the long run.What emerges most powerfully from this discussion is the recognition that authenticity forms the bedrock of effective education. Whether in curriculum development, classroom management, or leadership transitions, genuine belief in what we're doing resonates with others and creates the conditions for trust to flourish.Then we have two new installments of our Join Them on Their Journey from two Academy of Best Practices participants. Jessie and Chi talk about how they've started the year and we appreciate them sharing their enthusiasm and dedication now and throughout this upcoming year. How are you building trust in your educational setting? We'd love to hear your thoughts and experiences in the comments or on social media.Send Joel and Misty a message!The More Math for More People Podcast is produced by CPM Educational Program. Learn more at CPM.orgX: @cpmmathFacebook: CPMEducationalProgramEmail: cpmpodcast@cpm.org

Katie Krimitsos is the creator and guiding voice behind the Women's Meditation Network, a global collection of meditation podcasts empowering millions of women and children to find calm, clarity, and better sleep. Launching her first meditation podcast in 2018 from a closet, Katie has grown the network to over 20 shows, amassing more than 100 million downloads and becoming one of the world's most successful independent podcasters. In this candid conversation, Katie shares her entrepreneurial journey—from humble beginnings and money mindset shifts to the nuts-and-bolts of scaling a podcast empire. On this episode we talk about: Katie's background growing up one of six children in a working-class Arizona family, her early odd jobs, and how family beliefs shaped her relationship with money Her career pivot: leaving a successful coaching business to chase a new, untested idea—meditation podcasts for women The step-by-step evolution from her first show (“Meditation for Women”) in 2018 to building a 20-show network reaching millions monthly How the COVID-19 pandemic became her major inflection point for listener growth, product expansion, and innovation Monetization in podcasting: CPM ad models, the journey from relying on agencies to leveraging Anchor/Spotify programmatic ads, scaling to consistent five-figure monthly income, as well as the realities (and pitfalls) of the ad-revenue cycle Growth tactics: organic SEO-driven naming, network-driven niche launches, strategic paid ads, audience cross-promotion, and data-minded iteration The importance of self-awareness, focus, and fulfilling a core mission as new opportunities multiply and the business diversifies Top 3 Takeaways 1.  Podcasting can be both a purpose-driven and highly profitable business when built on audience need, niche focus, and relentless consistency.2.  Sustainable growth comes not from chasing fame, but from doubling down on what works—then creatively spinning off new, targeted shows to meet untapped demand.3.  Transforming mindset, money narratives, and leveraging the “tool” of money allows entrepreneurs to scale both abundance and generosity. Notable Quotes “Money is neither good nor bad—it's a tool to support your mission and generosity, and you can make more of it by serving real needs at scale.” “The reliability of income—knowing that I can count on revenue from my network—has been a foundational part of scaling up over time.” “Focus on the thing that works, expand methodically, and keep your mission at the heart of it all.” Connect with Katie Krimitsos: Women's Meditation Network: womensmeditationnetwork.com ✖️✖️✖️✖️

Yoav Oz is the Co-Founder and CEO of Rep AI, the conversational commerce platform giving online shoppers the kind of guided experience you'd expect from an in-store salesperson.The spark came from Yoav's own frustration: landing on ecommerce sites where he was ready to buy but stuck with eight pages of product copy and no one to answer his questions. Call centers felt broken. Chatbots felt generic. Out of that gap came Rep,  short for “representative”: an AI sales assistant trained to step in at the exact right moment, with the context of everything a shopper has clicked, viewed, or abandoned.Yoav isn't building alone. Alongside him is Shauli Mizrahi, Rep's CTO and co-founder, who brings years of experience in behavioral AI. Together, they've built a tool that doesn't just cut support costs: it upsells, converts hesitant browsers, and helps brands maximize the traffic they've already paid to bring in.Their story blends SaaS know-how with ecommerce scrappiness: from proving AI could act like a real salesperson, to showing how conversational data can optimize entire funnels, to scaling integrations that slot into any brand's existing stack.Whether you're running a DTC store, trying to push up average order value, or rethinking how AI fits into your tech stack, Yoav shares a candid look at why the ecommerce funnel is broken and how Rep AI is working to fix it.In This Conversation We Discuss: [00:48] Intro[01:22] Sharing career paths before entrepreneurship[03:23] Bridging gaps between chatbots and consumers[07:01] Shifting mindset from support to revenue[08:33] Training AI with millions of conversations[12:55] Optimizing websites beyond guesswork[15:41] Creating experiences that drive purchases[17:16] Personalizing offers beyond discounts[18:11] Customizing tone of voice for every brandResources:Subscribe to Honest Ecommerce on YoutubeeCommerce shopping AI agent www.hellorep.ai/Follow Yoav Oz linkedin.com/in/yoavozFollow Shauli Mizrahi linkedin.com/in/shaulimizrachyIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

In Episode 271, we dive into one of the most critical parts of the Podcast Playbook: monetization. Podcasting is one of the most powerful tools for business development, but it comes with real costs — hardware, software, editing, your time, and even promotion. That's why monetization is not optional if you want your show to survive and thrive long term. In this episode, I walk you through why monetization matters, how to set yourself up for success early, and the five main revenue streams available to you as a podcaster: sponsorships, dynamic ad insertion, affiliate marketing, products and services, and paid communities.We also explore what sponsors are truly looking for, how to create compelling sponsorship packages, and why small niche shows can often command higher CPMs than large, general audiences. I share the pitfalls to avoid — from undervaluing your show to taking misaligned sponsors — and the long-term view you'll need to make monetization sustainable. Whether you're just starting or already running your podcast, this episode gives you the proven strategies to not only cover your costs but also to build real revenue that can support your growth for years to come.Key Takeaways: 1. Monetization is not optional — it's the only way to sustain a podcast long term.2. Hardware, software, hosting, editing, and promotion all carry costs that add up quickly.3. Planning for monetization early, including choosing a host with dynamic ad insertion, sets you up for success.4. Podcasts can generate revenue through sponsorships, dynamic ads, affiliate marketing, products and services, and paid communities.5. Sponsors care more about audience fit, consistency, and engagement than just download numbers.6. CPM (cost per thousand downloads) is a useful benchmark, but niche shows can command far higher rates.7. Even small podcasts with hundreds of downloads can monetize effectively if their audience is valuable to the right sponsors.8. Building custom sponsorship packages that include social posts, community mentions, and creative integrations adds major value.9. Avoid pitfalls like undervaluing your show, relying on one income stream, or taking sponsors that don't align with your audience.10. Monetization is a long game — start small, stay consistent, and treat every deal as planting seeds for future sustainability.✨ Join The Catalyst ClubIf you're ready to take the next step in your journey, don't go it alone. Inside The Catalyst Club, you'll find a private community of entrepreneurs, thought leaders, and podcasters who are walking the same path as you. It's a place built on support, collaboration, and growth — where you can share your wins, tackle challenges, and get the accountability you need to keep moving forward.The Catalyst Club was built for leaders like you — because if you know, you're known.

I am still in shock about the loss of Todd Cochrane. I just saw him a few weeks ago 30 lbs lighter and looking great. I've known Todd for 20+ years. The man who wrote the very first book on podcasting. In looking for pictures, I only have this one in a group. Why? Because you always think a person will be there to do it next time. Todd was a character. Unique. There will never be another one. At every event I would end up at a table with Todd, "The Robs" (Greenlee and Walch) and other OGs. Always great to catch up and share insights with the goal of making sure the podcast space was doing OK.I will remember Todd as the courageous advocate of the independent podcaster. At one point he would get deals by grouping shows together. This was a HUGE nightmare of paperwork, but he wanted to see the "indies" make some money. I was one of those indies, and it was one of the first times I made money with a podcast. That wouldn't have happened without Todd.On a recent show he talked about he wouldn't do a deal where the podcaster made less than 70%. Other companies are taking deals of 50%. Not Todd. The podcaster must be paid.I loved that he had a wider view of the podcast space as the CEO of Blubrry and was always sharing what he saw. My favorite phrase to hear Todd say was, "I probably shouldn't say this but..." because you knew what was coming was a doozy. When you hear the stat, "Most podcasters don't make it past episode seven" that was first delivered by Todd Cochran. He was always open to share so if there was a problem so we could all solve it together.Todd was the man behind the People's Choice Podcast Awards. When some shows didn't win, he received death threats. Did it stop him from holding the awards next year? No. Todd earned next to nothing for doing those awards, but did it for the indies (noticing a pattern yet?). Lots of work for next to no pay as long as the indie would benefit. One of my favorite memories of Todd was way back at the New Media Expo. There was an off site party at a bar. I was running the podcast track, and got there late. The bar was at the top of a slope, so I was walking up this slight hill as Todd exited the bar. I believe the ol' sailor had consumed some spirits. Todd had not made it down the two or three steps to the parking lot, so there I was gazing up at Todd who looked 10 feet tall. They had been talking about bigger companies getting into podcasting. Before I could even say hello, Todd raised his fist in the air and shouted, "There is a fox in hen house boys! VIVA LA REVOLUTION!" So there he was, larger than life, fist in the air, up against the dark Vegas sky fighting for the indies. There will never be another Todd Cochrane. RIP My Friend.Todd's Presentation from the New Media Expo 2015 - Reflections on 10 Years of PodcastingTodd Cochrane shared insights from 10 years of podcasting, covering 1024 episodesSpent 7,291 hours (303 days) creating contentEmphasized the importance of audience relationship and engagementKey Topics:Audience RelationshipConcept of "Ohana" (family) - treating listeners like close familyBuilding trust and personal connection with audienceSharing personal stories and being authenticPodcasting JourneyStarted in 2004 after a military injuryGrew from zero to 45,000 listeners within 60 daysDeveloped relationships with sponsors (e.g., GoDaddy for 10 years)MonetizationShowed actual earnings from podcastingDiscussed sponsorship models (CPM, flat rate, CPA)Emphasized creating value for sponsorsPodcasting ChallengesNeed for accurate download statisticsImportance of content...

  Frances Coleman, MPH, LM, CPM, of Full Circle Family Services joined us to discuss her practice and we covered a lot of ground! We’ll hear not only about the services her practice offers, but also get some spicy conversation … Continue reading →

Projects rarely go wrong. They start wrong. In this punchy breakdown, Jason spotlights Adam Beanie's framework and ties it to the builder's code Never yield ground so you can protect finished work, keep control, and deliver. The big miss: inadequate planning and starting before you're ready. Leadership alignment: PM and superintendent in lockstep or the job suffers. Scope change creep: why phased design spins teams out and how to stop it. Scheduling truth: CPM confusion vs the rhythm and flow of Takt. Team capability: put the right people on the bus and skill them up. Incentives: how contracts drive behavior and how to align them. Risk and information: continuous risk scanning and real time updates to the field. Clear. Applicable. Field ready. Press play, level up your next kickoff, and hold the ground you've earned. If you like the Elevate Construction podcast, please subscribe for free and you'll never miss an episode.  And if you really like the Elevate Construction podcast, I'd appreciate you telling a friend (Maybe even two

Reconciliations don't have to be painful. In this episode, we explore how OneStream's Transaction Matching (TXM) transforms one of finance's most time-consuming bottlenecks into a streamlined, automated process. Learn why manual matching in spreadsheets creates risk, how TXM delivers speed and accuracy with configurable rules and direct integrations, and why its unified platform advantage sets it apart. You'll also hear two CPM customer success stories about a fast-growing services company, and a financial institution, that showcase how TXM shortened their close, improved accuracy, and freed finance teams to focus on strategy.

This episode wraps up our Last Planner series and sets the stage for a brand-new Last Planner Implementation Guide with real-world visuals and field-proven steps. Here's what you'll learn: Why the classic “should–can–will–did” ladder fails and how to rebuild it with macro-level Takt so your plans are both realistic and reliable. How to structure work by zones, not dates, to shorten throughput time without fantasy durations. Why shielding and screening at the weekly level is already too late and what to do months earlier instead. The power of First Run Studies (done 3–6 weeks out) to guarantee crews only start what they can finish on time. How to use workable backlog as swing capacity for the train of trades keeping flow intact and crews productive. A clear line in the sand: why CPM can't be your master schedule and what to use instead. This isn't just theory, it's the foundation for a field-ready manual that teams can actually follow. If you're serious about reliable promises, real flow, and project delivery that works, this episode is your blueprint.

In this episode, Jason dives deep into the Last Planner System not just to explain it, but to start building a clear, modern, and practical manual that actually works in today's construction environment. Too many of the resources we rely on are the same ones published 10, 20, even 25 years ago. They haven't kept up with the realities of flow, trade collaboration, and the integration of Takt planning. It's time to change that. Here's what we cover: Why the Last Planner must be paired with Takt (not CPM) if you want accurate milestones and real trade flow. The core meetings, deliverables, and behaviors that make the system succeed. How to move beyond outdated “weekly work plans from scratch” and filter commitments from a real production plan. Critical corrections we must make from how we track Percent Plan Complete, to when daily huddles should actually happen. If you're serious about implementing Last Planner the right way with respect for people, reliable commitments, and flow that works, this episode is for you.   If you like the Elevate Construction podcast, please subscribe for free and you'll never miss an episode.  And if you really like the Elevate Construction podcast, I'd appreciate you telling a friend (Maybe even two

Send us a textCPC, CPL, CTR, CPM… confused yet? You're not alone. Most business owners are tired of data nerds throwing around acronyms that don't actually explain if their ads are making money.In this episode, Brandon and Caleb “de-nerdify” digital marketing and break down the only 5 metrics you really need to watch to know if your campaigns are profitable. No fluff. No buzzwords. Just the truth.Here's what we cover: What impressions actually mean (and when they don't matter) The click-through rate benchmarks that separate good ads from bad ones Cost-per-click: what's normal, what's not, and how competition drives it up Conversion rates—and why anything below 5% is a red flag The cost-per-lead number that tells you instantly if you're making money or burning itIf you've ever felt overwhelmed by marketing reports that sound like Charlie Brown's teacher, this episode is your shortcut to clarity.Maven Marketing Mastermind → https://www.mavenmethodtraining.comOur Website: https://frankandmaven.com/Instagram:   / frankandmavenmarketing  TikTok:   / frankandmaven  Twitter:   / frankandmaven  LinkedIn:   / frank-and-maven  Host: Brandon WelchCo-Host: Caleb AgeeExecutive Producer: Carter BreauxAudio/Video Producer: Nate the Camera GuyDo you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com!Get a copy of our Best-Selling Book, The Maven Marketer Here:https://a.co/d/1clpm8aDo you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com!Get a copy of our Best-Selling Book, The Maven Marketer Here: https://a.co/d/1clpm8a

What if you could combine the strengths of CPM with the power of Takt without falling into the traps that derail most projects? In this episode, Jason breaks down exactly how to align Takt and CPM so they work together, not against each other. You'll learn: Why Takt should always come first as your production plan. How to set up the deliverable and update cycles the right way. What superintendents, trade partners, and owners should actually see. The correct way to handle delays and keep projects legally covered without panic, overtime, or waste. This is the roadmap for builders who want structure, flow, and clarity in their schedules. If you've ever wondered how to use CPM without letting it run your project, this episode will change the way you plan.    Don't just schedule build with flow. Listen now.   If you like the Elevate Construction podcast, please subscribe for free and you'll never miss an episode.  And if you really like the Elevate Construction podcast, I'd appreciate you telling a friend (Maybe even two

Only one in ten PI firms is using programmatic advertising. That means the other nine are sacrificing market share. And cases. If your ads aren't following your ideal clients from Candy Crush to connected TV, it's time to change that. In this special bonus replay of our live Rankings webinar, CEO Chris Dreyer and Director of Paid Ads Brianna Sudbury break down exactly how to put your brand in front of the right audience, on the right device, at the right time, without wasting budget. From CTV spots on Hulu to geofenced audio ads near accident sites, this episode is your roadmap to laser-targeted campaigns that work together, trackable results, and scaling without the guesswork. Learn: The six programmatic formats every PI firm should test Why “one pixel to rule them all” is your retargeting superpower How to combine OTT, display, audio, and native for maximum recall Creative tips that beat “wallpaper” ads every time Budget ranges, CPM benchmarks, and when to go premium vs. remnant PIMCON 2025 Tickets On Sale Now. Get yours today! Get Social! Personal Injury Mastermind (PIM) is on Instagram | YouTube | TikTok

Disclaimer: This is a sponsored podcast. Not advice. Educational purposes only. Not an endorsement for or against. Results not vetted. Views of the guests do not represent those of the host or show.  Passive Income & Real Estate Investing are the keys to building lasting financial freedom, and in this episode, Wayne Courreges III, CPM, founder of CREI Partners, shares exactly how he helps professionals create wealth, protect assets, and generate predictable cash flow through proven strategies in multifamily investing.If you're a high-net-worth investor, doctor, lawyer, engineer, or entrepreneur searching for ways to grow generational wealth, reduce taxes through tax-advantaged investing, and secure your financial future with commercial real estate, you'll find direct answers here. Wayne explains how he structures deals for cash flow properties and equity upside, manages risk with fixed-rate debt, and strategically targets Texas Triangle investments for long-term stability and growth.Through real-world examples from his 20+ year career in multifamily, storage investing, and hotel development, Wayne reveals how to:Identify opportunities that align with your investment goals and risk profileUse tax-advantaged strategies like cost segregation and depreciation to maximize returnsUnderstand the difference between cash flow-focused investing and growth-focused developmentNavigate interest rate cycles without getting caught in the noise of short-term market movesLeverage a lead sponsor's expertise for efficient, hands-on asset managementThis isn't theory—Wayne's portfolio includes everything from stabilized multifamily properties to high-upside development projects in rapidly growing Texas markets. By the end of this episode, you'll have the insight, wisdom, and practical tools to take your next step toward building generational wealth and achieving your passive income goals.0:00 Intro & Wayne's background1:00 CREI Partners investment strategy3:00 Who Wayne works with & client goals6:00 Why multifamily beats shiny object trends8:00 Interest rates, Fed policy & market outlook11:00 Portfolio wins & lessons learned15:00 Why Wayne chose Bryan, Texas16:00 Upcoming developments & growth plans17:00 Investment terms & minimums18:00 How to connect & free passive investing courseTo connect with Wayne, visit: http://www.creipartners.com/#PassiveIncome #RealEstateInvesting #WayneCourreges #CREIPartners #MultifamilyInvesting #TexasRealEstate #AccreditedInvestor #GenerationalWealth #CommercialRealEstate #TaxAdvantagedInvesting #CashFlowInvesting #EquityUpside #HighNetWorthInvestor #TexasTriangle #FixedRateDebt #StorageInvesting #HotelDevelopment #DoctorInvestorTo check out the YouTube (video podcast), visit: https://www.youtube.com/@drchrisloomdphdClick here to join PodMatch (the "AirBNB" of Podcasting): https://www.joinpodmatch.com/drchrisloomdphdWe couldn't do it without the support of our listeners. To help support the show:CashApp- https://cash.app/$drchrisloomdphdVenmo- https://account.venmo.com/u/Chris-Loo-4Spotify- https://podcasters.spotify.com/pod/show/christopher-loo/supportBuy Me a Coffee- https://www.buymeacoffee.com/chrisJxClick here to purchase my books on Amazon: https://amzn.to/2PaQn4pFollow our YouTube channel: https://www.youtube.com/chL1357Follow us on Twitter: https://www.twitter.com/drchrisloomdphdFollow us on Instagram: https://www.instagram.com/thereal_drchrislooFollow the podcast on Spotify: https://open.spotify.com/show/3NkM6US7cjsiAYTBjWGdx6?si=1da9d0a17be14d18Subscribe to our Substack newsletter: https://substack.com/@drchrisloomdphd1Subscribe to our LinkedIn newsletter: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6992935013231071233Subscribe to our email list: https://financial-freedom-podcast-with-dr-loo.kit.com/Thank you to all of our sponsors and advertisers that help support the show!Financial Freedom for Physicians, Copyright 2025