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Tim Sweet chats with Harold Horsefall, an Indigenous issues strategist from the Pasqua First Nation, about his inspiring path from firefighter to cultural leader. Harold shares his journey rooted deeply in traditional values and leadership principles. Harold highlights the importance of preserving language, place names, and cultural landmarks and how they shape the understanding of the land. He also opens up about the impact of his family's residential school history, which fuels his dedication to truth, reconciliation, and advancing Indigenous relations through meaningful projects like managing a memorial for residential schools.Harold offers insights into the progress and challenges in Indigenous relations, noting increased federal investments since 2015 and advocating for greater support in areas like education. He emphasizes continuous self-improvement and aligning work with personal values, drawing parallels between traditional practices like the sweat lodge ceremony and the process of reconciliation. Harold reflects on the balance of material success and personal fulfillment, encouraging listeners to pursue work that contributes to growth and happiness. Tune in to learn more about Harold's inspiring story, his current projects, and his vision for the future of Indigenous relations.About Harold HorsefallHarold Horsefall is an experienced Indigenous Relations Strategist who is focused on creating meaningful relationships between Municipal Government, the Treaty 7 Nations, the Metis Nation of Alberta Region 3, Inuit, and urban Indigenous Calgarians.Harold has a demonstrated track record of attaining results and is skilled in advancing Truth & Reconciliation to build mutually beneficial outcomes. He is a strategic thinker who aims to co-create with Indigenous Stakeholders. Harold is a well-rounded professional and has a Master of Global Management (International Business) from Royal Roads University. Resources discussed in this episode:Mount Yamnuska - WikipediaElbow River - WikipediaA History of the Indian Trust Fund videoThe Confluence - Calgary--Contact Tim Sweet | Team Work Excellence: WebsiteLinkedIn: Tim SweetInstagramLinkedin: Team Work ExcellenceContact Harold Horsefall: Website: The ConfluenceLinkedin: HaroldHorsefall--TranscriptHarold  00:01There was a high school in Calgary. It was great. And I'm very thankful I got to go there. It's called the Plains Indian Cultural Survival School. And so in there, like, I got exposed to a lot of traditional values that I otherwise wouldn't have. And so even like pow wow singing, like I did, pow wow singing 10, 20, and 30. And so there's some traditional values that I was focused on. So like to be a leader, you had to be a person who risked your life for your people, for the people, and you did so selflessly. That was the big draw. To be a firefighter, to be able to say that I did that, and I did for seven years. And seven is, of course, if you didn't know, it's a very significant number to Indigenous people. Tim  00:39I'd like to ask you some questions. Do you consider yourself the kind of person that gets things done? Are you able to take a vision and transform that into action? Are you able to align others towards that vision and get them moving to create something truly remarkable? If any of these describe you, then you, my friend, are a leader, and this show is all about and all for you. I'm Tim sweet. Welcome to Episode 48 of the sweet on leadership podcast. Tim  01:10Welcome to Sweet on Leadership. Thanks again for joining us. Today we have the privilege of speaking to Harold Horsefall. You are an Indigenous Issues Strategist. You are a person that I met when I was helping a team with a team building day and a strategy day, and you had me thinking for days after that with your presentation, which I really am grateful for. And luckily enough, one of the people there was was willing to put us in touch. And so here you are today, and I'm really excited for you to be on the show help our audience have a brand new perspective on a number of things, and I think it's going to be fantastic. So Harold Horsefall, thanks for joining me. Harold  01:55Oh, thank you for having me. The honor is, the honor's mine. The Privilege is mine. Tim  01:58I really appreciate it. So as we get going, here, you and I've had some conversations leading up to this point, and I'd like you to tell us, how do you see yourself? How would you describe Harold the person? Harold  02:11Sure, no problem. I guess to start, though, first I'll introduce myself and a name. My name is Harold Horsefall. I'm originally from the Pasqua First Nation, so it's on Treaty 4, just northeast Regina, the Qu'Appelle River Valley. So you know, if you jump in the Bow River, we're in Calgary here, you jump in the Bow River on my on a paddle board, I could get there eventually, but I'm born and raised in Calgary, Alberta here. So I just wanted to say that, and just say hello to any Indigenous listeners out there. Oki, Tân'si, Aaniin, and Dzīnísī Gújā. Harold  02:41Oh, thank you so much. Harold  02:42And Âba wathtech, sorry, Âba wathtech. I forgot that one. Tim  02:46Great. So people are aware, what were those languages you were speaking in? What was your? Harold  02:49Aaniin is Ojibwe, or so I'm Cree and Saulteaux, so the Pasqua First Nation is Cree and Saulteaux. Saulteaux is like plains Ojibwe, if you will. And then, Oki, is Blackfoot. Dzīnísī Gújā is Tsuut'ina, Âba wathtech is Stoney Nakoda, and Tân'si, or Tân'si is Cree. But also the Michif, their language, the Métis  language, it tends to be, on average, that the verbs are Cree, sometimes Ojibwe, and then the nouns are French. Tim  03:20That is a great way for us to actually take a moment and although we didn't talk about this, but I mean, acknowledge that we are on this land as we record this today. I live just a hop, skip and a jump from the Tsuut'ina right there, like over a street I'm on. What is their land right now. I'm really thankful that we can just all be here and live in harmony together, and I think that it's great that it's such a vibrant part of our community here in Calgary. I remember on that day, when I came home, I was talking to my wife about how you were talking about the Elbow River, and that it was this confluence, and that everyone in North America knew that location, this this elbow, this trading area, was important. I had never appreciated you said you could get in a paddle board and end up where you needed to go, that that was the origin of that, that that word had so much meaning, that it was a that it was a fixed place in the mind of so many people. And that was one of the things that blew my mind that day. As we walked outside, we we looked around so. Harold  04:28Perfect. Well, I have another one for you if you want.Tim  04:29Please shoot.  Harold  04:30Okay, so everybody, well, for most Calgarians, go out to the mountains occasionally, or maybe some more than others, and they go past Mount Yamnuska. Yamnuska is so this is a little bit like, how did Indigenous people really know the land really good? And if you read any of the history, you know that was typically because that wasn't always, there was a lot of conflict. The Indigenous people in a certain area always knew their land better than than whoever was coming in. But how? There was no. Google, and there weren't any maps. A lot of it was, was is buried in the language, place names, especially so Yamnuska would be one of those. And my boss used to be Dr. Terry Poucette. She's a she's now a professor at the University of Calgary, and I think she was, she also a professor at University of Victoria. But anyway, she she, she was sharing with us that Yamnuska, if you say that to a Stoney person, that means messy hair. So that would be mount messy hair, which is a mistranslation, because then she said the correct way to say it is "e-yam-nuthka". So that's mount Îyâmnathka, and that means flat faced mountain. So then in the Indigenous languages, like with the confluence in Blackfoot, they say, Moh-kins-tsis. In Stoney they say, Wincheesh-pah. In Tsuut'ina they say, Kootsisáw, the Michif or the Metis called it Otos-kwunee. And they all mean elbow, the confluence of those rivers, yeah. And that would be and so there's all that language, all that variety, and the languages are very different, but they would tap their elbow because, yeah, the way that people would trade there was a sign language, and that sign language tended to be more uniform amongst the various speakers of different languages. Tim  06:15Was there a sign for Yamnuska? Harold  06:17I don't know that one. I'd have to ask Terry. Tim  06:20I should have a flatter face, but, you know, it's probably something. I'll put a I'll put a link for our listeners that are joining us internationally. I'll put a link to a couple of Wiki pages or something so they can actually see these areas and appreciate them later when we go out. I'll tell you a story about how I got trapped in behind Yamnuska, and I had to avoid a bear, and ended up there's a slough back there. And I crossed over, crossed over a creek, which then filled with water, and I had to hike all the way down to the highway, and I came out along Highway, what is it, 1-A, and there's the there's the lodge there, and then hitchhike back to my car, but it's long story so much younger days great. So if we were to think about, well, actually, this is a great opportunity for us to bring up a little tradition here, which is we have a question come from a previous guest. So, your question comes from Melanie Potro in London, who is a professional business and political stylist for women, and very concerned about women's place in leadership. So I'll go ahead and let her ask you a question. Melanie Potro  07:32 What was the trigger for that person, that made him or her go into that path? Harold  07:41I used to work in oil and gas, and I worked in accounting, and I was going to get an accounting designation. But always in my in my heart, I really wanted to be a fireman, actually, actually, I wanted to be a police officer, but my father-in-law talked me out of he said, being a firefighter is better. And so, so eventually, it's the path I went on. And then, so, while I was a firefighter, a friend of mine was, he was finishing his master's at the University of Calgary, and I was a fireman. So, then I took that career path. One of the benefits definitely was the work-life balance. And it was more like a life-work balance. I had a lot more free time, right? And I used to think, you know, you get you get time, or you get money. So I thought, You know what I want time because, like, that's you can't always just get that. So that was one of the main reasons why I chose being a fireman. At any rate, my friend was working on his master's degree and a side job. He worked hosting an Indigenous relations course that the University of Calgary still offers. It's called the Indigenous relations leadership course. He was leaving the job because he was finishing his program, he asked me if I wanted to do it. So I was like, sure, I'd love to. So I was a fireman. And then I was, I was hosting the Indigenous relations course at the University of Calgary. And then so it was great, because I would sit in on this course for four days. It was offered four days, three, four times a year, and I was sitting on this course. And so it was these professors would come in, and some of them were professors that I had when I did my undergraduate degree at the UofC. And then so they would come in, I started really picking up all the material, and I could, I could really go in depth with this. I was like, hey, you know what? I want to work in this field. And so then I got my own master's degree, global management from Royal Roads University. And then I started to hit the streets. I was like, Okay, I'm going to consult in this area. And I ended up meeting somebody at the City of Calgary, and they said, Well, I can't hire you because you're already an employee, because I was a firefighter. And then so then I was seconded into the, into my into that role that I have in my day job. Tim  09:38And that, of course, has led you to where you are today, and I really liked how you described how you see your position and how you see your own profession. So could you give us a little bit of that? Harold  09:48Sure, yeah, I guess I'll start though, is that my day job or the profession in which I'm in is more a deeper expression of myself. Because my mother went to the Lebret Indian residential school, and then so, as a result, we had in my family, my grandparents, there were very significant cultural, prominent people in our community. You know, they were healers, and all that information was lost. So they, like my mom was that the 12th youngest, and so she by the time she went through the residential school system, they just, I don't know the whole story. I didn't get to meet my grandparents. They passed away before I was born, but I just assumed that, you know, they learned that it was just much easier on the child if they didn't teach them as much, or really anything, especially in terms of the Indigenous language, my mom can hear it, and, like, if she hears it, she understands it, but she doesn't speak. So, a lot of those values kind of were, like, they kind of just went poof, right, which is a whole nother long story. And on my own time, I have a grant going forward. I'm hoping, crossing my fingers, I get it, and I'm going to dive deep on that story. Tim  11:10Can I just ask, when you say that they thought it would be kinder on the child, does that mean that the lessons and the language and everything, if they had passed it along, could have been a liability or could have been a risk for that, for that child. Harold  11:23Yea, 100%.  Tim  11:28Because the more they related to that, the more in danger they were. Harold  11:31Yeah, and literally, they would get beatings and worse, the beatings would be the easy part. Tim  11:38So, to protect the protect the child, you have to protect them from their history or from their legacy. Harold  11:45Yeah, because the goal of those schools was to eliminate the Indian in the child. Sometimes, yeah, and we won't go too dark, but sometimes it went further than that. Tim  11:54So well, it is a history that is really painful and shameful, and it's something that everybody, I would say, around the world, like so many other atrocities that that human beings have managed to inflict on one another, they need to be appreciated, and they need to be brought into the light, right? And so people can see how we've evolved and why. It's not all pretty, that is for sure. But to sum that up. You had said that you consider yourself a practitioner, and I really, really love that term. So, could you just introduce us to that? Harold  12:27Sure, yeah, as a practitioner of truth and reconciliation, you know what I do is to advance truth and reconciliation. So, one of the projects that I'm currently managing is a memorial for Indian residential school to create an environment of a reconciliatory environment between Indigenous and non Indigenous people. And part of it is getting this kind of information out there. That is a huge part of it, actually. Another part is to actually give a physical place that people can go for this kind of information. Tim  12:57And, and that will be at that at that confluence. Harold 12:57At the Elbow, yes. At the confluence, that's correct.   Tim  13:00And, and so, you know, in a sense, that's really, I mean, I'm just thinking about this now, I kind of getting goosebumps a little bit. But it's like, if you think about trading the most important things, then trading in that story and that knowledge and that ability, what a place to do it right? Because people who come from around the world to actually trade in that knowledge, and… Harold  13:27That's what I'm hoping. Tim  13:30Oh, man, that didn't hit me until sort of just now. So that's a whole different level. I love the word practitioner, because when we think about leaders and people who are really, they're really moving thought forward, and they're helping people embrace things, and helping people become, you know, their own, powerful individuals, people that that can express themselves in the world. You know, a practitioner, in my mind, is somebody that you don't, that doesn't just talk like they do. They, you're seeing them practice whatever they are. They're espousing. It's so much more powerful than somebody who is simply theoretical. I think that's such a great word, and I think that's where we're going to be heading today. So, before we get too much into that. I also want to just ask you this, if we were to see Harold Horsefall on any given day, what are we going to see? What is, what is? What is Harold Horsefall, the person, engage in, day in, day out? Harold  14:33Day in, day out. I guess, like I've started volunteering in an effort to really get out there. So, I volunteer for the University of Calgary Alumni Board. So, so I've been, you know, making my best to go to as many networking functions as possible, just to really get in there with people. I'm part of a meditation group, and I think that that's really helpful. And I have four children, so that's definitely above average, more than the average Canadian. So, yeah, I'm but my youngest is fourteen now. Tim  15:04You're a practitioner of sorts there. Harold  15:08Oh, yeah, almost accomplished. I'm almost like, on the verge of being an empty nest, empty nester. But my youngest is 14, so maybe three, four more years, and then he'll go to university then, and then, that's a whole nother, you know, it seems it's so expensive for the kids out there, right? Because I have a daughter who's at the UofC now, and she's still at home with us. Yeah, it's just so expensive out there. Tim  15:29It is, yeah, it's, it's something that just learning how to, how to exist in this world is such a wake up. My kids are going through the same thing right now. Harold  15:39So, then I'm like, the comma rents, you know, the pa-rents, free rent. Tim  15:44Yeah, there you go. Pa-rent. When we think about you meditating, and you and I talked about, you know, really making sure that we take time to develop ourselves and whatnot. How do you see people that are out in the workforce, when you see them managing their own lives and going through things and, you know, besides just your children, but people that you work with in, day in, day out, the community members we've got around us. What do, how do you see their relationship with time? Again, you talked about trading time for money that you would take time over that. What do you see out there in the in the world? Harold  16:27Oh, geez, a lot of people, you know, and I'm, I live in a material world, and you know, I prefer to have, you know, good, solid look good. Good, solid goods. And, you know, even clothing that makes me look good, right? But that said, like, definitely, I see, I see many people just chasing, like, this carrot, and you know, that's fine. It's good an all. But why? What does it do for you? Because I even got to speak with some, through the alumni, not through the Alumni Board, this is before I was on the Alumni Board, but through Career Services, because that university and the Indigenous relations course was through Career Services. And so I did speak to some alumni, some graduates, some new graduates, and as part of a panel, and I was like, Well, you know, like, you should really focus too on the things that make you happy, because even if you make a whole bunch of money, like, eventually the, I hope this doesn't get dark for people, but it's like 100% the one thing that we are sure of is that we will pay taxes and we will die. And so, it's like, so say you make, like, a billion dollars. You can't take it with you, not that I know of, right? So, so it's like, really, like, for your own self, like, and this was my, my message to new grads, right? And I don't know how it was received, but I felt that maybe it wasn't received as popular as some of the other people, because one person was, like a new they had a position with the Royal Bank of Canada, and it was like a director or something. And so that was the person, oooh we gotta like, you know, go around that person, and I'm just like, well, you know, you got to really focus on your life and what makes you happy as well. Doing well materially is good, but also making sure, hitting that it's like a Venn diagram, hitting that intersection between what's personally satisfying, I think, is also important. Tim  18:15I think that's a very interesting reaction to notice. I've seen the same with young leaders and even some accomplished leaders, that when you offer them a perspective that causes them any sort of doubt, when they're in a blind pursuit of something, you know, when they're heading towards something and they've either omitted facts or they've biased themselves towards things to overcome questions or fears or whatever they're doing, so that they can charge ahead in a certain area. And if one of those things is, you know, hustle culture, so it's like, no, you got to work hard, and you work hard young so that you can be rich later and get what you want or whatever. Anything that questions that, it's like it erodes the bedrock of what they or would actually say, erodes the house of cards that they're building themselves up upon. And it can get really scary for people that they will reject that thought outright, like, let's just not go there, because playing in that area is just it carries a lot more risk than we might realize for that person, because they're, they're built up on that. That's, you know, and I think it's, it's an, also an interesting thing, that when you meet people down the road in their careers, when they realize that they've built their approach on really shaky ground, and it'll last for a while, until the universe demands the truth. And then guess what? They're kicking in the water. They're thrashing around pretty good. So the earlier that we can get to truth, the earlier that we can get to facing these hard facts and really questioning what our assumptions, I think is a is a is an important point. I hope I took that in the right direction there. Harold  20:07Oh yeah, yeah, for sure, yes. Great conversation. Tim  20:09So when you think about the reaction of people to wanting to be around the person that emulates what they want to be, they want to be around that bank executive or whatnot. Tell me a little bit about that. What does that mean to a person besides, you know, potentially being an expression of we can see where their priorities are. But what's the hazard that comes out of that? Harold  20:34Oh, geez, I'm not sure. I've never really thought about that from somebody else's perspective, because, like, I wrestled with that, whereas, like, wanting to pursue a career that's gonna make me a lot of money and whatnot and high powered career, but for me, like, internally, I just couldn't there was this, like, a it was, like, it was a force field or something that I just couldn't get past. And because, like, for me, it was just, I really needed to, personally be able to be 100% invested in what I did. For example, it's the real old school traditional value on the plains. The best way to say that, I say I'm a Plains Indian. There was a high school in Calgary. It was great, and I'm very thankful I got to go there. It's called the Plains Indian Cultural Survival School picks and so in there, like, I got exposed to a lot of traditional values that I otherwise wouldn't have. And so even, like, pow wow singing, like I did, pow wow singing 10, 20, and 30. So, you know, like, it was great. And so there was some traditional values that I was focused on. So like, Crowfoot. Hugh Dempsey wrote a book on Crowfoot. And so it was, it was done really good and huge. Dempsey is a local southern Alberta historian, or was before he passed to be a leader for me as a plains from the plains culture, where we had teepees and we buffalo hunted, so that, like some people say, they who are Indigenous people, and that's what they'll think of teepees and buffalo culture, but that's the plains culture. Whereas in like out east, they lived in houses, and they were farmers. And same with out west. They were they lived in houses, long houses, and they also farmed and they fished and they traded. But for me, that's, that's what it was. And to be a leader. You had to be a person who risked your life for your people, for the people, and you did so selflessly. That was the big draw. To be a firefighter, to be able to say that I did that, and I did for seven years. And seven is, of course, if you didn't know, it's a very significant number to Indigenous people. There are seven brothers in the sky, so the Big Dipper stars. And other than that, that's some, actually part of the grant that I've got forward and crossing my fingers that I'm going to explore many of those issues. But four is also another one. And I do know more reason about why four is significant. There are four seasons. There are numbers that we tend to see in nature. So then there are four seasons. And then, accordingly, you could even break up your day to be like the four seasons. You wake up in the morning, and then you have your afternoon, and then your late afternoon into the evening, and it's almost like a mini cycle. So you're in a mini cycle on a bigger cycle inside of a bigger cycle. So four seems to be the number that is most associated with cycles. Tim  23:06There's so much there that we could unpack, but it immediately makes my mind go to my friend Julie Friedman Smith, who's a parent and coach here in town, and she's part of our association here, helping our clients out. And she said something that was very similar at one point to me. And she said, you know, people will often, they'll say whether or not their day was a success. And she said, it's much better if you if you can develop the language where, you know, well, the morning wasn't a success, or this last hour wasn't a success, but the next one can be. And you chunk things down into that sort of seasonal thinking, where it allows us to be a little more gentle on ourselves, and refocus and rebase and kind of have these cycles within our life. But as you were speaking there, I was thinking back to you saying that you're a practitioner of truth and reconciliation. Now, truth and reconciliation in Canada has a very specific meaning, which I think is important, but more broadly, the pursuit of truth. What's the truth of who we are and where we're sitting, and then reconciling with that? And I often think of that like doing the math right, like getting to the facts doing the math, and say, We have to reconcile ourselves with the facts of what just happened, and that takes some work right to get through it. And so the importance of that as a program can't be understated. The importance of that as an approach to life is also something that's fairly important, is getting down to that, where am I actually, and how do I feel about that, actually? And what does it mean for me, actually? Where are we actually? What's the truth of that? So if I can have you sort of expand on that a little bit. Could you tell me where you think we are in that journey? Harold  24:57So I guess I would say first that in. General, the atmosphere in Canada is is quite good, in the sense that if you use the idea of like Pareto improving, it's been a while since I since I've done economics. Tim  25:1080-20 rule. Harold  25:11Yeah, exactly. But just if you take like each day, or even each hour, and like and to the person that you mentioned. So if you took yesterday or even 20 years ago. And if you looked at the status quo of what it meant to be Indigenous in Canada, and then you look at it today, there's improvements. And so some of those improvements are definitely like, so I went to the University of Calgary, and if we look back into the 1980s if you go to the, it's called the Writing on Symbols Lodge now, it used to be called the Native Student Center when I went there, so I'm dating myself, but there's a graduate list on the wall. And in the 80s, there was like one, and then the next year, like 1985 or something, and then the next year there'd be like two or three, and then it's kind of went up, like a logarithmic scale. And then it's like, okay, that's awesome. So whatever it is that the environment is definitely there. And so even then, you know, a lot more people are respectful. And even just that, the way that we opened on this podcast, I think that was, that was excellent, and I'm finding a lot more people are much more open. It's still a long journey. And so my approach as a practitioner is always like so when I was young, I managed to reclaim a good chunk of my culture, and I did that personally while I was a teenager, so, you know, and I still did live a teenage life, but I also did do a life where I went to a lot of ceremonies, especially sweat lodges. They were very important. I was very blessed and fortunate. And you know, I would get myself to these sweats when I was, like 16. And a sweat lodge, for those who don't know, is, is, it's like a cleanliness ceremony, it's a spa and it's a sauna, but then it's dark, and we sing songs, and you do a lot of prayer or focusing like, I guess you could find it in like Bhuddist culture, they call that single point focus. So you do a lot of focus on that thing that that you are concentrating upon to live a good life, was the one that was general for me. But the thing with a sweat lodge is that when you go in and it symbolizes rebirth, in a sense, but when you go in say that you're taking in a whole bunch of negative kind of crap that kind of lingers in you through this process, you sweat it out. And the idea is that all of your impurities go with that sweat, and it cleans you out both like physically and spiritually, in addition to other areas. So it's more holistic in that sense. And so you have to sit in that initial if, say, you go in and you have a lot of negative energy and you're sitting in there, it's painful in the sense that it hurts, it's uncomfortable, and it's in the dark and it's somewhat crowded, so a lot of fears are already triggered for many people. So then you just have to learn to sit still through all of that. It's uncomfortable. You sit through it, and then eventually, when you come out, then I would say that reconcile. So that's like, kind of my model for truth and reconciliation. It's like sitting in a sweat. It's uncomfortable, but you sit there and you do it. Sometimes you'd even come out and you know, you'd be pretty red, bright red, almost like a little bird sometimes, but you know, and that's the thing, is, like, if it gets hot, you can't once the door is closed, you have to wait until the door is open, or you could go run out screaming. But it's generally, it's not advised and it's frowned upon. So you have to sit still. And that's the thing, when it gets really hot, if you like, start thrashing around and panicking, it just escalates on the top of itself, and you end up in a mess, right? So you have to really sit still, and you have to sit quiet, and you can't move, especially when it's really hot. That's one of the things I learned, and actually came in really handy, is when I was a firefighter working in really hot environments, because in, like, physically hot, because you don't move too fast. You have to stay composed, and you have to actually move very slow, and you have to be very purposeful with each movement. Tim  28:47So quite literally, you're sitting there having to face all of those things that are are weighing on you, moving you forward or holding you back. You have to take some deep, honest reflection and emerge with some increased amount of fluency about who you are and where you're going. Harold  29:09But that's the magic, because, like, you surrender to it, and then you when you do get out, you definitely are better than when you went in. And if you keep doing that repeatedly over time, then that's when you see the benefits. Tim  29:22I think that's cool too, because you haven't said anything really, although you're sweating it out. It's not like these things, these things remain. They're part of you, in a sense, right? But your relationship with them is different, and you can process it differently. You can handle it differently. When I go back to that thinking of those young people at the university that are new in their career and their and their orienting around about wealth and who they want to be. And we also talked about openness being so key to this, and then the societal openness may be open at one point, but then be getting more closed in other ways. Often, you know, we think of things in a static place that it's either open or it's closed, we're open or we're closed. The society around us is getting more open or more closed, but it's like this pendulum that kind of swings and seeing things in that cycle pattern, as you said before, where we have to be observant about that and whatnot. Do you think that it's getting better right now, or is it getting worse? Or are we on a pendulum, or is it, you know, where are we at this? Harold  30:31It's definitely getting better. A colleague of mine did send me email that in terms of finances, and it says, since 2015 This is taken from the Fraser Institute.org, and it says Since 2015 the federal government has significantly increased spending on Indigenous peoples from roughly 11 billion to more than 32 billion. You know, that sounds like that could sound like taxpayer money, but I don't. I would be more curious to dive into that. That's a whole process unto itself. But there is a large trust fund that is held on behalf of Indigenous people, and that's where many Indigenous things, like in education, which was negotiated during the treaties. In essence, I've done Indigenous relations courses for various organizations, corporate organizations. And one item that I like to always point out to, and I don't have it handy on a presentation, but if you look at annual GDP of Canada, and then you can, you can even look at areas like from natural resources, and you look at that value on an annual basis, and then you compare it to what the treaty rights are. So I get $5 a year, and I get education, maybe, maybe I get education. That in itself, is a whole episode. Probably do really investigating that, but it is pennies to billions of dollars. So then you think like, that's really where it is. So a lot of those funds, though, do come from a National Indian Trust account. And I encourage you to google it. I could probably even just throw in a link to a short video. Tim  32:10We'll put that link in the show notes for you. Harold  32:11Sure. Yeah, and it's put together by the Yellow Head Institute, and it's a really good video to watch. And it's just a short video, two and a half minutes, I think maybe two and a half to it's under five minutes. Tim  32:18Yeah, I think that's that's a really important thing too, for people to for Canadians to appreciate. Because there's a lot of myth and a lot of, I would say, bias and hearsay that goes into exactly proportionally. How do we support our native communities? How do we make good on the on the Treaty and the agreements that were promised? And it's pretty shocking when you see, you know what it actually means on an annualized basis. And then, oh, on the flip side, I'm optimistic with what you've said in terms of this exponential growth in education and whatnot. Because as I follow Indigenous creators, and I've got a few, as I was telling you before, people that I'm really, I'm really enjoying, kind of having in my life, and following their journeys, and, you know, appropriately consuming their content. There's a positivity that's out there, and there is an optimism that's out there, and there is a and there's an energy that's out there, which I think is just fantastic. And so although the totals may not be appropriate, and there's definitely room to move there. What people are doing with the time and the opportunities they've got is so inspiring. So that, to me, means that there's a new energy, there's a new confidence, there's a new identity that's coming out, and I think it's a steam roller. I think it's unstoppable. You know, you think of that, that Jim Collins example of the flywheel, if you've ever heard this, where you have this massive flywheel, and it's the size of a city, and one person could go up against it, and they could smack it one way or the other, and the thing wouldn't even move. It would be like a monolith that wouldn't even move. And often we have communities that are all smack it in different directions, and so the thing couldn't start to move even if it wanted to. But if we get enough people slapping that thing in the right direction, it starts to shudder, and then it starts to spin, and then it spins faster and faster, and pretty soon, that thing, which we thought was immovable, is under its own energy. And it's, you know, it's unstoppable, so that any one unreasonable and logical dissenting voice can't, can't stop it. So that's, that's what, what I hope for, is that unstoppable momentum. Harold  34:39Sure, I definitely I would get on board with that. Tim  34:43We'll be smacking that flywheel. Yes. Cool. So as we sort of head towards the end, what would you like us to focus on? Was there somewhere we didn't get that you would like us to get? Harold  34:56Really like for me, these are like questions in my own. Mind that I just can't something in me always brings it back to the service. Hey, I need to focus on this and so, like, continuous improvement would be one of those things in that focusing myself, like, what do I want from my careers? And that was the thing I do have a question for the next guest. Tim  35:17I love that you're unprompted, go for it. Harold  35:22What do you get from your career? And how does your work fill your bucket? Because those are things that I always ask myself. And so what am I getting from this? What am I doing for this? How does this work for me? Yes, I get to pay the bills. Maybe I get to get to I have a thing for boots. My wife will tell you, I buy too many boots. She's probably right. So like, in addition to me getting a new pair of boots, but what does it do for me personally, like, as a person? How's it, uh, advanced my own journey, my own destination? People, quote, like, Crazy Horse. If they don't know who Crazy Horse was, from the American point of view, they say, well, he's like, hoka hey, it's a good day to die. Like, he's gonna charge out there on the battlefield and but that's not what it was. That's only like half of the quote, because… Tim  36:03I think [who?] from Star Trek, said that. But what did Crazy Horse actually say? Harold  36:10He said, hoka hey, today is a good day to die, because all is well with the world. And the Stoney Nakoda, because they're, they're, they're Nakoda Sioux, they say Âba wathtech , and that's their greeting, and it means hello, today is a good day. I think it's implied all is well with the world. So what that means is, like for you inside, is everything well, in the sense that, if you were to die, would you feel that there are unresolved issues? And so really, then your attention, for me, that exercise brings me to like, okay, what are those unresolved issues and I gotta address those. Sometimes they're scary, sometimes they're hard, but it's just like sitting in that sweat, right? And so, so for me, that's what I would leave. And the question I'd post to the next guest. Tim  36:53How is what you're doing? How is it filling your bucket that is something that I can relate to, I'm really passionate about. You know, often when I'm working with executives, etc, you know, one of the things when we're we're looking at career, when we're looking at where they are, is to have them focus on, from a career perspective, what is the best day of the last year you're ever going to work look like? And are you heading towards that as a reality? And then more generally, are you in balance in your life? Right? Like, are you are do you feel like you're where you belong? And do you feel like that you've got this beautiful flow going on that you have enough sense of control or stability and you still have the right types of excitement and anxiety and those things, I feel like we've just scratched the surface here, Harold. So one thing I want us to do is is stay up to date on your grant and your research project, and want to make sure that when that gets rolling, you come back and we and we talk about that. Harold  37:59Perfect. Sounds great. Tim  38:00Yeah, I think that would be great. And in the meantime, if people wanted to reach out to you, if they wanted to, if they wanted to experience what I experienced, or if they were interested in the confluence, where can they find they you? Harold  38:14They can go to the confluences the website, and I think it's www.theconfluence.ca or something, or just Google “the confluence Calgary”. Tim  38:23Sure, we'll put that link up in the show notes. Harold  38:25Yeah,if you want to get in touch with me, please reach out on LinkedIn: Harold Horsefall. Tim  38:29right on, lots of exciting things coming up for you. Thank you very much for dropping the question for our next guest. Harold Horsfall, it was just an absolute treat to have you on. Harold  38:39Thank you, Tim. Tim  38:29I can't wait till we can meet at that conference together. I'm really itching to get there. Harold  38:45Sounds great. Tim  38:46Thank you so much for listening to Sweet on Leadership. If you found today's podcast valuable, consider visiting our website and signing up for the companion newsletter. You can find the link in the show notes. If like us, you think it important to bring new ideas and skills into the practice of leadership, please give us a positive rating and review on Apple podcasts. This helps us spread the word to other committed leaders, and you can spread the word too by sharing this with your friends, teams, and colleagues. Thanks again for listening, and be sure to tune in in two weeks time for another episode of Sweet on Leadership. In the meantime, I'm your host. Tim Sweet encouraging you to keep on leading.

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eBookMaker – https://www.marketingsharks.com/ebookmaker-worlds-1-amazing-1-click-ebook-article-creator-cloud-based-platform/100+ Premade Layouts & eBook CoversMillions Of Pre Made eBooks & Articles With PLR LicenceInbuilt Content & Article Generator FeatureMultiple Niche Premade eBooksUNLIMITED Downloads & UNLIMITED UseInbuilt Social Sharing FeatureCompatible With Windows, Mac, and even Linux OSMake Money With eBooks & Articles! – Full Commercial Rights Included!eBookMaker – https://www.marketingsharks.com/ebookmaker-worlds-1-amazing-1-click-ebook-article-creator-cloud-based-platform/

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Jim Edwards (https://www.thejimedwardsmethod.com) and Stew Smith discuss the Best WIzard / Scripts for _______________?  Jim answers a round robin of questions with the focus on finding the right wizard for you and your task.Best wizard for;  Bullets, sales letter, VSL, facebook ad, product reviews, testimonials, content marketing...Don't forget the Facebook Group Sales Copy Writing and Content Marketing Hacks with Jim Edwardsfor a community of over 20,000 like-minded business owners https://www.facebook.com/groups/copywritingandcontenthacks

Klajā nācis pētījums, kurā aprēķināts, cik piesārņotā pasaulē dzīvojam. Ir analizēts tas, cik ļoti esam piesārņojuši planētu ar cilvēku radītām sintezētām ķīmiskām vielām. Planētas spēja uzņemt cilvēka saražotos sintētiskos materiālus un ķīmiskās vielas ir izsmeltas. Mikroplastmasa, nanoplastmasa, sintētiskas, ķīmiskas vielas - kādu ietekmi tās atstāj uz vidi un mums pašiem, raidījumā Zināmais nezināmajā vērtē inženierzinātņu doktore un Vidzemes augstskolas pētniece Jana Simanovska un Rīgas Stradiņa universitātes profesors Darba drošības un vides veselības institūta direktors Ivars Vanadziņš. Ko darīt un ko nedarīt katram no mums, lai atslogotu planētu no milzīgā piesārņojuma daudzuma? "Es arī gribētu uzreiz brīdināt, ko nevajag darīt, jo visa šī tēma ir arī ļoti laba augsne alternatīvajām praksēm, kas sola detoksificēt organismu. Tās ir muļķības, tā jūs īstenībā vēl vairāk sabojājat organismu," norāda Jana Simanovska. "Svarīgi, ja skatāmies valstiskā līmenī vai Eiropas līmenī, ir aprites ekonomika, jo tā ir sistēma, kas tieši vēlas panākt to, ka visas vielas var atgriezties vēlāk apritē, ka mēs vairs nerada piesārņojumu. Un arī, ka mēs izvairāmies no toksiskām vielām nākotnē. Politiskā līmenī  aprites ekonomika un zaļais kurss ir labi." "Ko var cilvēks darīt praktiskā līmenī? Es ieteiktu aizvien izvēlēties pēc iespējas dabiskus materiālus sev apkārt. Es ģimenēm noteikti iesaku mājas tīrīšanu, jo, piemēram, bērni uzņem ļoti daudz ar putekļiem. Mitrā tīrīšana ir ļoti svarīga. Laba vēdināšana ir ārkārtīgi svarīga. Mēs runājām Covid sakarā par labu vēdināšanu, ne tikai Covid dēļ vajag labi vēdināt telpas, lai mums būtu tomēr vairāk svaigs gaiss," turpina Jana Simanovska. "Es arī domāju par tām pašām ķīmiskajām vielām, ko mēs izmantojam mājās. Es ar šausmām klausos, ko cilvēki dārzos izmanto. Ir vēl tā, ka mums kaut ko aizliedz un tad cilvēki kļūst radoši un meklē, ko viņi var pasūtīt internet. Lūdzu, nekādā gadījumā to nevajag. Esiet ļoti uzmanīgi ar tām ķīmiskajām vielām, ko mājās izmantojiet. Tikai tad, kad tiešām ir ļoti nepieciešams, un ļoti uzmanīgi." Neauglība arvien vairāk saistāma ar vides piesārņojumu Pēdējos gados novēro neauglības pieaugumu visā pasaulē. To ietekmē gaisa piesārņojums, pesticīdi un kaitīgas ķīmiskās vielas. Kāpēc dzimumšūnas mūsu organismā visātrāk reaģē uz šiem negatīvajiem faktoriem un kāda ir vīriešu reproduktīvā veselība Latvijā? Visā pasaulē neauglība skar aptuveni 8–12% pāru, un puse no šiem neauglības iemesliem skar vīriešu veselību. Vides piesārņojums ir kļuvis par galveno cēloni vīriešu neauglības pieaugošajai tendencei mūsdienās. Jaunākie pētījumi atklāja, ka gaisa piesārņojums būtiski ietekmē cilvēka auglību un spermas kvalitāti,  tā rakstīts tiešsaistes zinātniskajā vietnē „Springer Open” šī gada janvāra publikācijā. Gaisa piesārņojums, darba vide, paaugstināts ķīmisko vielu iedarbības risks, starojums un karstums visi šie faktori ietekmē vīriešu reproduktīvo veselību. Taču norādīt ar pirkstu un pateikt, kas tieši un kādā mērā iespaido vīriešu auglību, nevar, jo to faktoru ir daudz. Tā intervijā saka medicīnas doktors urologs un  andrologs Andris Ābele. Viņš uzskaita, kuri apkārtējās vides faktori iespaido vīriešu reproduktīvo funkciju.

I joined FourBlock as a Career Readiness Instructor almost 5 years ago when the organization decided to expand to the Tampa area. It took only a few moments on the phone with CSM (R) Roger Roley to instantly know that it was something I wanted to do.   I sit down to discuss, with FourBlock founder Mike Abrams, his transition and how the vision of FourBlock came to reality. It has impacted the lives of so many Service Members in transition, and it will continue to do so for decades to come!   He is truly humble and is always looking out for others. I'm excited to talk to him to find out what he is doing, On The Other Side.

The former Senior Enlisted Advisor to the Chairman of the Joint Chiefs of Staff (SEAC) John Wayne Troxell and I discuss his transition journey into entrepreneurship after 38 years of service in the United States Army.  We talked about the Airborne Operation into Panama, a little about the waves created in Washington when he talked about our troops using whatever method necessary to annihilate the enemy, including the E-tool and then the birth of E-Tool Nation and PME-Hard Consulting.  It was truly an honor to spend some time with the SEAC and get his perspective on transition.  Come check it out and see what SEAC (R) Troxell is doing, On The Other Side.

Join Herb and I as we discuss transition from his perspective. The author of The Transition Mission: A Green Beret's Approach to Transition from Military Service, Herb is a daily contributor to LinkedIn and has gained great followership based on his candid and transparent posts on that platform.   Highly sought after to make appearances on podcasts and other social media mediums, Herb provides an excellent perspective on transition and doesn't handle it with "white gloves" like many others do. His insight is given from his experiences post military career in order to share with those who will soon follow suit and begin their military transition.   Join us as we talk life, On The Other Side!

Listen in to our transition conversation as Enrique and I will discuss his career in the Navy, his transition, and what he is doing now!   As CEO of Triad Leadership Solutions, LLC, Enrique provides consultation to small, medium, and big businesses ranging from CEO mentorship to team building and more.   Enrique is certified John Maxwell coach, trainer and speaker as well as the podcast host of Developing the Leader Within.   Come check us how to hear what words of advice Enrique has for you to be successful, On The Other Side.

In today's episode the guys talk about what is a sales funnel and why you need one.  Also they go into a discussion about OTO's or One Time Offers and when is it appropriate to have one. Cory Carter and Ron Cool are on a mission to help you gain more VISIBILITY, gain more TRAFFIC and ultimately help you gain more SALES! Cory and Ron have over 40 years of combined experience helping people achieve results that people didn't believe that they could achieve before. The IMPACTORS podcasts is a place where you can get a daily tip, trick and action that you can take to move your business forward. Every episode will be quick and to the point with our no BS, no Fluff conversations that we will have here on the show. 
When you are ready for more impact check out the IMPACTORS mastermind https://impactorsmastermind.com In this mastermind we meet once a week. We break the hour into three parts. One third a weekly training. One third one business owner is on a hot seat deep diving their business and one third going through wins and opportunities with the group. We train on all things related to increasing visibility, traffic and sales for each business and dissecting all the goals and steps a person must take to achieve the results that they want to achieve. If you have any questions connect with us every where: https://follow.coolhttps://coryecarter.com

A conversation with Charlynda Scales that you won't want to miss!   Charlynda is an Air Force Veteran, business owner, professional speaker, philanthropist, and a BILLION other things and it didn't happen over night, though I promise she makes it look so easy! It's NOT! Come by and listen to our conversation as she talks transition, entrepreneurship, goal setting and a myriad of other things.

Army Veteran William E. "Bill" Kieffer and i will discuss his military career, transition, and what he is doing now!   Bill is the President and Chief Advisor of Kieffer and Associates Limited, an advisory firm specializing in Military Veteran Career Transition, Leadership Coaching, Strategic talent management, and professional speaking.   Bill is the author of the #1 Amazon Job hunting book, Military Career Transition: Insights from the Employer Side of the Desk. With over 2 decades of working with transitioning Service Members, Bill has multiple perspectives from Military transition that he shares in his MUST BUY book! Join us this Wednesday to hear some tips to make you successful, On The Other Side.

Join us as we talk to Command Sergeant Major (Retired) Mark "Hurricane" Haliburton about his career and his transition into the civilian world.   Mark has done some great things for the Military Community since leaving the uniform as he continues to support the troops as he assists Transitioning Service Members into their next role after serving.   He created a facebook group a little over a year ago and it has grown significantly since. Check it out, Freestyle Everyday (For Everybody) https://www.facebook.com/groups/2781688921922528 I look forward to seeing you all as we see what Mark is doing, On The Other Side.

Command Sergeant Major (R) Timothy Sloan shares his transition story from the US Army to where he is now.   Founder of the Servant Leader Alliance, which is leadership development across all industries that focuses on Wealth building and financial stability, professional growth, TIMTalks (Timeless, Inspirational, Meaningful Leadership Lessons and Discussions, Community Outreach, and the Power of the Network.   What questions do you have for Tim? Put them in the comments and i will be sure to ask him during our conversation. I look forward to seeing you and hearing what Tim is doing, On The Other Side!

Retired Marine Corps Officer, Barron Mills will stop by and provide some transition insight from his experience and the invaluable work he does in the Military Transition space. From being a FourBlock Career Readiness instructor, a mentor on Veterati, and a Board Member with the Camaraderie Foundation, to name a few, Barron has devoted his post military life to building relationships and assisting OUR community when given the opportunity. Let's see what Barron has been up to, On the Other Side.

Aktualiteter, nyheter och företeelser på finska från Finland, Sverige och världen. Temat är jul. Den svenska och finska julmaten liknar varandra i mångt och mycket. Men framför allt bland efterrätterna finns det olikheter. Köksmästaren Ina Niiniketo, som arbetat i båda länderna, jämför ländernas julmatstraditioner. Handstickade yllestrumpor är en populär vara på sverigefinska julmarknader. Vi besökte marknaden på Stockholms finska församling. Vi avslutar med jullåten Rosolli av finska popduo Otos.

Šoreiz par tuvajām ārzemēm. Krievija, Baltkrievija, Ukraina - notikumi tur pievērš gandrīz vai visas pasaules uzmanību. Baltkrievijas bēgļu krīze varētu būt tikai uzmanības novēršanai tam, kas notiek Ukrainas robežas tuvumā. Tā brīdinājis Savienoto Valstu valsts sekretārs Blinkens, sakot, ka, iespējams, ir Krievijas iebrukums Ukrainā, Krievija pie robežas atkal pulcē karaspēku un tehniku, un, pēc izlūkdienestu aplēsēm, tuvāko pāris mēnešu laikā ir iespējamas gan provokācijas, gan arī militāras operācijas. Pievēršamies arī Baltkrievijai. Ko tad īsti Lukašenko gribēja panākt ar migrantu krīzi, ko viņš ir panācis, kāds ir rezultāts visām viņa aktivitātēm? Pēdējo dienu laikā spriedze pie Polijas robežas nav īpaši mazinājusies. Aktualitātes vērtē Austrumeiropas politikas pētījumu centra pētnieks Mārcis Balodis, žurnālists Aleksejs Grigorjevs un bijušais Nacionālo bruņoto spēku komandieris, ģenerālis Raimonds Graube. Hibrīdkarš turpinās Spriedze uz Eiropas Savienības (ES) un Baltkrievijas robežām nemazinās un Lukašenko režīma īstenotais hibrīduzbrukums Eiropai turpinās. Pēdējo nedēļu laikā galvenie notikumi norisinās uz Baltkrievijas – Polijas robežas, kur sadzīti tūkstošiem migrantu no Tuvajiem Austrumiem. Baltkrievu amatpersonas migrantus instruē un palīdz viņiem iznīcināt poļu uzcelto žogu, kas atdala abas valstis. Pēdējo mēnešu notikumi vairs nesatrauc tikai Baltkrievijas pierobežas valstis – arī Igaunija pagājušajā nedēļā izziņoja iepriekš neplānotas militārās mācības robežas tuvumā, kuru laikā izbūvēs dzeloņstiepļu žogu 40 km garumā gar Krievijas robežu. ES tuvākajās dienās pieņems jaunu – jau piekto – sankciju paketi pret Lukašenko režīmu. Sankcijas paredz aizliegt Baltkrievijas nacionālajai lidsabiedrībai "Belavia" nomāt lidmašīnas no blokā bāzētām kompānijām, kas šobrīd sastāda lielāko daļu "Belavia" flotes, Eiropas Komisija izveidos melno sarakstu ar tām tūrisma kompānijām, kas palīdz transportēt migrantus no Tuvajiem Austrumiem uz Baltkrieviju. ES gatavo arī nākamo sankciju paketi pret diktatoru. Vakar, viesojoties Eiropas Parlamentā, Baltkrievijas opozīcijas līdere Svjatlana Cihanouska vaicāja deputātiem, vai tie tiešām domā, ka, apturot Lukašenko režīma vardarbību pret migrantiem, beigsies arī pārrobežu draudi? Viņa brīdināja, ka varētu pieaugt narkotiku un cita veida kontrabanda, notikt militāras provokācijas un pat kodolkatastrofas uz ES ārējās robežas. Kremlis demonstrē muskuļus un tēlo nevainību Gluži tāpat kā šī gada pavasarī, netālu no Ukrainas austrumu robežas pēdējā mēneša laikā novērota Krievijas Federācijas bruņoto spēku koncentrēšanās. Tiek lēsts, ka šobrīd Jeļņas pilsētas rajonā, kas atrodas apmēram 260 km uz ziemeļiem no Ukrainas ziemeļu robežas, dislocēti vairāk nekā 90 000 Krievijas karavīru un vairāk nekā tūkstotis bruņutehnikas vienību. Ukrainas Aizsardzības ministrijas Galvenās izlūkošanas pārvaldes priekšnieks, brigādes ģenerālis Kirilo Budanovs pagājušās nedēļas nogalē izteicies, ka šāda Krievijas spēku koncentrēšana varot liecināt par nolūku nākamā gada janvārī vai februārī veikt plašu uzbrukumu Ukrainai, kas ietvertu plašus aviācijas uzlidojumus, tiem sekojošus uzbrukumus Donbasā, iespējams, jūras desantus Mariupoles un Odesas rajonā, kā arī mazāka mēroga uzbrukumus Ukrainas robežām no Baltkrievijas teritorijas. Iespējams, Krievijai negaidīta bija vairāku Rietumvalstu asā reakcija, kas šoreiz pat apsteidza briesmu signālus no Kijevas. 10. novembrī Vašingtonā, kopīgā preses konferencē ar Ukrainas ārlietu ministru Dmitro Kulebu, Savienoto Valstu valsts sekretārs Entonijs Blinkens brīdināja Krieviju nepieļaut kļūdu, atkārtojot Ukrainā ko līdzīgu 2014. gada agresijai. Tāpat spilgts fakts šai kontekstā ir britu mediju pagājušonedēļ izplatītā ziņa, ka Krievijas agresijas gadījumā uz Ukrainu varētu tikt nosūtīta 600 kareivju liela britu vienība, kuras kodolu veido 16. gaisa triecienbrigādes izpletņlēcēji, piedaloties arī īpašo uzdevumu vienības SAS, Speciālā izlūkošanas pulka un citu palīgvienību karavīriem. 15. novembrī Parīze publiskoja informāciju, ka prezidents Emanuels Makrons telefonsarunā ar Krievijas līderi Vladimiru Putinu esot paziņojis, ka Francija gatava aizstāvēt Ukrainas teritoriālo integritāti. Dienu vēlāk pēc tikšanās ar Dmitro Kulebu Briselē Francijas un Vācijas ārlietu ministri Žans Īvs Le Driāns un Heiko Māss pauda brīdinājumu Maskavai par „nopietnām sekām”, ja notiks mēģinājums graut Ukrainas teritoriālo vienotību. Tikām Kremlis, kā ierasts, ieņēmis „pazemotā un apvainotā” pozīciju. Prezidenta Putina runasvīrs Dmitrijs Peskovs svētdien nodēvējis Rietumvalstu līderu paziņojumus par histēriju un aizrādījis, ka militārā palīdzība Ukrainai, kādu sniedz NATO valstis, esot galvenais saspīlējuma iemesls. Sagatavoja Eduards Liniņš.

In today's episode the guys talk about what is a sales funnel and why you need one.  Also they go into a discussion about OTO's or One Time Offers and when is it appropriate to have one. Cory Carter and Ron Cool are on a mission to help you gain more VISIBILITY, gain more TRAFFIC and ultimately help you gain more SALES! Cory and Ron have over 40 years of combined experience helping people achieve results that people didn't believe that they could achieve before. The IMPACTORS podcasts is a place where you can get a daily tip, trick and action that you can take to move your business forward. Every episode will be quick and to the point with our no BS, no Fluff conversations that we will have here on the show. 
When you are ready for more impact check out the IMPACTORS mastermind https://impactorsmastermind.com In this mastermind we meet once a week. We break the hour into three parts. One third a weekly training. One third one business owner is on a hot seat deep diving their business and one third going through wins and opportunities with the group. We train on all things related to increasing visibility, traffic and sales for each business and dissecting all the goals and steps a person must take to achieve the results that they want to achieve. If you have any questions connect with us every where: https://follow.coolhttps://coryecarter.com

Dave Woodward is the CEO of ClickFunnels, the premier sales funnel software that generates more than $100 million per year, and has been used to create more than 1,000 million-dollar funnels (This page contains affiliate links and we may earn a commission if you click on the links and buy).    In the last episode with Dave Woodward, we discussed the benefits of using sales funnels to monetize a business. In today's episode, we're going to discuss how we can create a value ladder for our business to guide our customers on the buyer's journey.    The Value Ladder   Part of creating a sales funnel is creating our value ladder. A value ladder is a lineup of value we offer to our customers at each step of their customer journey so they move from a visitor to a repeat, loyal customer. At each step, the value and cost increase. For example, the bottom of our value ladder may be a free newsletter or downloadable workbook while the top of our value ladder maybe a subscription to our software.      Determine What Value We Want to Offer     The first thing we need to do is figure out what our offers are going to be. What are the steps of our value ladder? “I always look at trying to create the offer before you create the funnel, and then from that determine what type of funnel you're going to create,” Dave said.    There are many different ways to provide value to our customers, and we certainly don't need to provide them all. The best way to determine what value to provide is by first determining our core offer. What are we trying to get our customers to buy? A product? A software? Tickets to an event? The best offers aren't usually just one product, but instead are a bundle of products and services that are related and make our offer very valuable and unique. Whatever the case, once we have our main offer, we can work backward from there. What will lead our customers to buy our product or service?   Here are many different ways we can provide value to our customers in our value ladder. And, the concept of a value ladder is that we pay to acquire a customer once, and then we nurture that relationship and help them progress up the value ladder to buy more and higher value offers from us. Here are a few examples of different types of products and services we could provide on our value ladder to our ideal customers: Books/eBooks Workbooks Webinars Events Courses Challenges Free trials  SaaS products Coaching Podcasts Reviews Products Newsletters Blog content Videos Pictures Inspiring quotes Social media posts Speeches/talks Seminars  Memberships Programs Communities   At ClickFunnels, their value ladder includes books, software, virtual summits, live events, challenges, coaching sessions, a membership site, virtual summits, webinars, and more. I've purchased all of those products and services from ClickFunnels. Within those steps are additional steps. For example, they offer different coaching bundles for different prices. One of the programs they offer is a five-day challenge where they teach their customers how to generate leads.    They look at their audience and create many front-end offers to attract them to their business. After ClickFunnels customers receive the initial value, ClickFunnels tells them how they can get access to their software. ClickFunnels offers a free trial and additional access to a bunch of great content and training to help their customers make and be excited about a purchase decision.    While creating a value ladder can seem overwhelming as there are so many different ways to provide value for our audience, there are tools to help us create our own value ladder. ClickFunnels is a software that lets people design and creates sales funnels, landing pages, order forms, and membership sites to help businesses with their sales funnels and customer journey so we don't have to do it on our own. By signing up today, you can get two months free at ClickFunnels.com.       Design Our Offers     Once we've mapped out our value ladders, we can start designing and developing our offers. If we want to use a book to attract our customers, we need to write it. If we want our customers to subscribe to weekly newsletters, we need to design them. On top of that, we also have to determine how we will present our offers to our audience.    We can design our value offers as one-time offers (OTOs) or give them away for free in exchange for an email address. Dave explained that he sees a conversion rate of about 10% to 20% with his one-time offers. On top of OTOs, we can also consider recurring revenue models. Instead of making a single purchase, customers can subscribe to a software, membership site, coaching, or other product or service for which we charge a monthly fee.    Dave sees 85% of his revenue coming from monthly recurring revenue plans. No matter what business we are in, we want recurring revenue whenever possible. Recurring revenue provides value every month to our customers and provides income and stability for us each month.    However, no matter if we are using an OTO, a recurring revenue plan, or giving away value for free, we have to work just as hard to sell it. “No matter if you're exchanging [value for an] email, you have to sell things that are free just as hard as you have to sell something that has a price tag to it,” Dave said. “I think the biggest mistake a lot of people make is thinking that because it's free, [they can] just give it away and people are going to want it. It doesn't work that way. The whole idea behind building a list is to create an offer that has value.”   Choosing between an OTO or a subscription model is just the beginning. Once we determine our price model, we can look at different ways of offering our products or services.    “Order form bumps are one of the [best] kinds of secrets we see,” Dave said. “Usually you'll find a successful order form bump is typically in the neighborhood of anywhere from 20% to 30% of people clicking on that. For us, I know that's probably one of the fastest ways of recapturing some of our ad spendings, and then breaking even.”   An order form bump is an offer of something that is related to a previous purchase of a custom-made. For example, when a customer goes to checkout, we may include links to other related products or services they can buy along with what they have in their cart. Or, in the order confirmation email, we can include additional links to similar products our customers may like.    Where we position our offers on our website, our newsletters, or landing pages matters. We also can implement different strategies to encourage our customers to take our offers.  Here are a few strategies we can consider:    Bundles Membership programs Buy one, get one free 15% off if they subscribe  10% off for recommendations Seasonal discounts Discounts Subscriptions  Free shipping Free samples    As we design our offers we should always keep our audience in mind. What discounts will they appreciate the most? What areas on our website get the most traffic? By designing our offers to meet the needs of our customers, we will see a much higher return on our advertising investment.     Look at Metrics and Test     Once we have our value ladder completed, one of the best things we can do to ensure its success is to look at metrics and data. “The most important thing is to really understand metrics and do some testing,” Dave said.    One key metric we want to pay attention to is our opt-in rates. What is our opt-in percentage? We should look at the metrics of our funnel to determine if our marketing strategies are effective. One of our main goals should be to get a customer to “opt-in” by giving us their name and email address. Even before a customer makes a purchase, we want to get their contact information so we don't lose that lead. If we find that visitors on our website often leave without opting into our newsletter or program, we know we need to make a change.    The next step is to get our leads into the check-out so we can get their address and credit card information. This is where we start to see conversion rates. Dave said, “I don't think you have a real business until you can start driving paid traffic.” In order to get paid traffic, it may take a few months or even years of trial and error.   The first thing Dave does with a funnel is trying to break even on his customer acquisition costs. If he can make enough money in the first purchase a customer makes to cover his marketing or advertising costs, he essentially gets customers for free.    After looking at opt-in and conversion rates, we want to take a look at the metrics of our steps inside the actual funnel. Are customers accepting our offers? Are customers following the journey we mapped out with our funnels? If they aren't, what can we change? If they are, how can we do better?    Dave explained that the biggest mistake people make is giving up too early. He finds that entrepreneurs often try one funnel, find that it doesn't work, and then give up. No one can expect to create a perfect funnel on the first attempt. This is why testing and tweaking are so important. We need to look at the metrics to find ways we can improve our sales funnels to increase customer opt-in rates.    “There [have been] so many times where we've created funnels that just didn't work,” Dave said. “The numbers weren't where we needed to be. And so for us, it's [about] going back and testing and re-tweaking and changing and doing whatever we can to get to where we need to be. Sometimes it's a pricing thing and sometimes it's a different offer.”   Dave created ClickFunnels to help entrepreneurs manage their sales funnels. ClickFunnels provides the opportunity of seeing the entire customer journey. As a person comes into our funnel, we want to see where they fall out. ClickFunnels is a great tool that allows us to do a lot of testing and make changes to the order form to find what works and what doesn't. As we use metrics and data, our sales funnels will become much more successful.    Key Takeaways   Thank you so much Dave for sharing your stories and insights with us today. Here are some of my key takeaways from this episode:    A value ladder is a lineup of values we offer to our customers at each step of their customer journey. At each step, the value and cost increase.  The best way to determine what value to provide is by first determining our core offer. Once we have our main offer, we can work backward from there. There are many different ways to provide value to our customers such as books, courses, software, membership sites, and events.  We can choose to sell our offers as OTOs, subscriptions, or give value for free in exchange for customer information.  We have to work just as hard to sell things that are free as we do to sell something with a price tag on it.  We can implement different strategies to encourage our customers to take our offers such as using discounts, order form bumps, and promotions.  Once we have our value ladder completed, one of the best things we can do to ensure its success is to look at metrics and data. We need to look at the metrics to find ways we can improve our sales funnels conversion rates, increase customer opt-in rates, and optimize our customer lifetime value.   Connect with Dave   If you want to learn more about Dave or connect with him you can:  Connect with him on LinkedIn Visit his company's website at ClickFunnels.com, or go to SecretsTrilogy.com.  Join ClickFunnels today to get two months free.    Want to be a Better Digital Monetizer?   Please follow these channels to receive free digital monetization content:   Get a free Passion Marketing ebook and learn how to be a top priority of your ideal customers. Subscribe to the free Monetization eMagazine. Subscribe to the Monetization Nation YouTube channel. Subscribe to the Monetization Nation podcast on Apple Podcast, Google Podcasts, Spotify, or Stitcher.  Follow Monetization Nation on Instagram and Twitter.   Share Your Story  What value do you offer to your customers in your value ladder? Please join our private Monetization Nation Facebook group and share your insights with other digital monetizers.   Read at: https://monetizationnation.com/blog/how-to-create-a-value-ladder-within-our-sales-funnels/ 

Dave Woodward is the CEO of ClickFunnels, a premier sales funnels platform that generates more than $100 million per year (This page contains affiliate links and we may earn a commission if you click on the links and buy). In addition to his CEO duties, Dave is the energetic host of the wildly popular podcast, Funnel Hacker Radio.   In today's episode, we're going to discuss the benefits of a sales funnel, and how we can leverage them to increase our conversion rates and monetization.   ClickFunnels   During Dave's entrepreneurial journey, he experienced frequent ups and downs. He started at an employee benefits company right out of college, took the company from Texas to California, and then sold it. Afterward, he started a few other businesses where he fell flat on his face a few times. He started a marketing agency business, which grew well in the mortgage and real estate industries, but he eventually lost it in the crash in 2008 which led him to finally realize his passion for online businesses.   Dave and his partner, Russell Brusson, started ClickFunnels because they had a need for the services themselves. There was nothing more frustrating than not being able to get their sites up and running, so they wanted to create software that would allow them to do it themselves. After about six months of design and development, they launched the software, which became incredibly successful, having processed over $11 billion (Source: ClickFunnels).     ClickFunnels is the platform we use at Monetization Nation, my Adoption.com business, and with many of my consulting clients. It is software that lets people design and creates sales funnels, landing pages, order forms, and membership sites to help businesses with their sales funnels and customer journeys.    Over 110,000 entrepreneurs actively use ClickFunnels to get their products and messages out to the world while converting visitors to leads and leads to customers (Source: ClickFunnels).    ClickFunnels has helped my business grow and made my job easier. For a limited time, if you sign up for an annual plan you can get two months for free. You can sign up on ClickFunnels.com to join today.    What is a sales funnel?   A sales funnel helps direct a customer to a purchase decision. It often starts with building awareness, providing value, and eventually leads to customer loyalty.    “If you've got anything to sell online or a lead you're trying to generate online, that's what ClickFunnels is for,” Dave said. “A sales funnel takes you through a customer journey, solving one problem after another with a product or service that you provide.”    One of the biggest challenges Dave finds digital businesses run into is cart abandonment. A visitor will land on our website, see a hundred different product options, and start adding products to their cart. When the visitor gets to the checkout and sees the price, instead of making a purchase, they leave their cart.    Dave said, “The whole idea behind a sales funnel is you solve one problem at a time.” Once one problem is solved, we can offer something else to solve additional problems. This will help prevent cart abandonment as customers don't get overwhelmed by all the different options at once. Instead, they can effectively solve one problem at a time, making one purchase at a time so they don't have to make such a large spending decision right at the beginning. Once we build their loyalty by providing free to low-cost value, we can eventually lead them to our higher-cost products.    Dave explains we can start by offering one-time offers (OTOs) such as books or events. For example, Russell, Dave's business partner, has written three different books on the sales funnel. They offer this OTO product and then use an order form bump, an offer for a related product, to earn additional revenue. `   “An order form bump is very similar to if you were walking through checkout in a grocery store, and you pass by all the candy and all the magazines and everything else. It's the impulse buy. That's the idea behind an order form bump,” Dave said.    A sales funnel helps create a step-by-step process for the customer. Instead of having to know everything all at once, we start them with our free value, lead them to our OTOs and order form bumps, and then eventually to our main product or service.    Benefits of the Sales Funnel   As we build effective sales funnels, our business will see multiple benefits.    Dealing with a Customer's Low Attention Span   The biggest problem a sales funnel solves is the attention deficit of consumers. People can get too distracted on a website, but a sales funnel aims targeted messages to our customers, solving one problem at a time. Consumers have very short attention spans, and if they can't get an answer to what they're looking for right away, they will move on.    “What happens is that people go to a website and they just get distracted too fast,” Dave said. “There's a ton of different things, like products, [and they have] no idea where to go. The whole idea behind the sales funnel is to get very targeted ads to drag people to it and then most importantly, once they're there, to solve exactly what they're trying to do.”   Establishing Relationships    Relationships are key. The better the relationship, the longer the customer continues to buy and if we can create a successful sales funnel, we can monitor our customers in each stage of their journey to find better ways to strengthen our relationships with them.    The first exchange with a customer is critical. When they make that first purchase decision, we need to follow up and build that relationship so they will continue to buy from us. “There's a huge difference between a lead list and a customer list,” Dave said. “I will take a customer list any day over a lead list. Because they've already exchanged that relationship, there's monetization. There's an investment in that relationship. And because of that, they're willing to go ahead and take a look at your next offer.”   We can follow up through email, text, Facebook Messenger, desktop notifications, or a voicemail broadcast. The goal with our sales funnel is to help our customers ascend our value ladder. The follow-up sequence helps us continually nurture our customer relationships to help them climb the value ladder.    “The whole idea behind that follow-up sequence is to reach out to [customers] on a frequent basis. Continue to nurture that relationship,” Dave said. “I think the real big thing we look at is this online community right now and the relationship is the most important part. People are very quick [to] bounce from one offer to another, and the key really comes down to how deep that relationship is. The better that relationship is, the more they may continue to buy products and services.”    Optimizing Conversion to Monetize   Sales funnels are a great way to optimize customer conversion to monetize.   A company I follow had a 0.15% conversion rate on their site. Most visitors that came to their site never bought anything, so they implemented an effective conversion funnel, and they increased their conversion rate to about 3%. If we can go from 0.15% to 3%, we've converted thousands of dollars more just by optimizing the conversion of the people that are already paying to get to our website.    In ClickFunnels, more than a thousand people have generated more than $1 million in their sales funnels because they have been able to increase customer conversion.   Dave gave the example of a designer. A graphic designer had three kids and realized she needed to be a full-time caretaker. She started looking for a way to be artistic during her free time and found a way to design sugar cookies with an airbrush. While it started as a hobby, friends and family began noticing her designs and started purchasing her cookies. Her kitchen became overcome with her orders, so she decided to create a business to teach people how to airbrush the cookies themselves. She used ClickFunnels to create a sales funnel and ended up having a revenue of over $1 million in just nine months.    Covering Customer Acquisition Costs    A sales funnel is a great tool to use to find ways to cover customer acquisition costs. Any time we are trying to build a business we need to look at the cost to acquire customers.  If we can create a breakeven funnel where the cost to acquire a customer is the same as the average cart value or the amount of money we bring in, then we're getting free customers. The question is, how do we create a breakeven funnel?   We need to carefully watch our customers at each stage of the buyer's journey in our sales funnel. With that data, we can look at how much money customers are willing to spend on their first purchase. If we can effectively use free value to direct our leads to make a purchase that covers the cost of our marketing or acquisition costs, we have a money machine. If we can put $1 in and get $3 out, we have created an endless marketing budget. We can also use an order bump form to increase the revenue as well.    “Most software companies will spend anywhere from $100 to $160 [to acquire one] customer,” Dave said. “We have to find a way of acquiring those customers for free. . . . One of the things we've seen is that for every dollar that comes in the front end if they're successful in their follow-up funnels and all their follow up sequences, we typically see anywhere from $15 to $17 on the back end.”    If we create a successful sales funnel that offers value at each step of the buyer's journey and successfully use follow-ups, our sales funnel can make our businesses extremely profitable.    Key Takeaways   Thank you so much Dave for sharing your stories and insights with us today. Here are some of my key takeaways from this episode:   A sales funnel takes us through a customer's journey, solving one problem after another with a product or service that we provide. The biggest problem a sales funnel solves is the attention deficit of consumers. People can get too distracted on a website, but a sales funnel aims targeted messages to our customers, solving one problem at a time, so they don't feel overwhelmed.  The follow-up sequence in our sales funnel helps us continually nurture our customer relationships to help them climb the value ladder.  Sales funnels are a great way to optimize customer conversion to monetize. If we can effectively use free value to direct our leads to make a purchase that covers the cost of our marketing or customer acquisition costs, we have a money machine.   Connect with Dave   If you want to learn more about Dave or connect with him you can:  Connect with him on LinkedIn Visit his company's website at ClickFunnels.com, or go to SecretsTrilogy.com.  Join ClickFunnels today to get two months free.  Want to be a Better Digital Monetizer?   Please follow these channels to receive free digital monetization content:   Get a free Passion Marketing ebook and learn how to be a top priority of your ideal customers. Subscribe to the free Monetization eMagazine. Subscribe to the Monetization Nation YouTube channel. Subscribe to the Monetization Nation podcast on Apple Podcast, Google Podcasts, Spotify, or Stitcher.  Follow Monetization Nation on Instagram and Twitter.   Share Your Story  Do you have a sales funnel? What benefits have you seen? Please join our private Monetization Nation Facebook group and share your insights with other digital monetizers.   Read at: https://monetizationnation.com/blog/how-to-use-sales-funnels-to-monetize-your-business/ 

Elemental mi querid@ Tardeísta

Director, Actor, and Professor Kevin Otos joins Samantha Rund this episode to discuss his experience on stage and screen across the country, and ways to stay creative within any given circumstance. We also discussAudition Advice for Prospective StudentsElon University Meisner and Commedia dell'ArteListening, Acceptance, and EmpathyApplied Meisner for the 21st Century Actor (his upcoming book with Kim Shively ) Kevin Otos was born and raised in Southern California where he learned to love the beaches and the mountains as well as acting. He developed his passion for theatre in Oregon and eventually graduated with his MFA in Acting from Florida State University's Asolo Conservatory for Actor Training where he studied with an outstanding faculty, including the legendary director of Eugene O"Neill's plays, José Quintero. Some favorite roles include Antony in Julius Caesar and Antonio in The Merchant of Venice. Kevin has also appeared on screen in the series One Tree Hill, Necessary Roughness, and Underground as well as in a number of independent films, commercials, and industrials. Also a director, Kevin has directed a wide range of plays including Much Ado About Nothing for the Texas Shakespeare Festival where he met your host Samantha Rund. Expert in Commedia dell’Arte and Meisner Technique, Kevin teaches Acting at Elon University in North Carolina. His upcoming book, Applied Meisner for the 21st Century Actor co-authored with Kim Shively is scheduled for release in May by Routledge press. Pre-order at https://www.routledge.com/Applied-Meisner-for-the-21st-Century-Actor/Otos-Shively/p/book/9780367542764You can learn more about Kevin at www.kevinotos.com.Samantha Rund is a professional actor, comedian, and coach. A graduate of Northwestern University, the University of Washington’s Professional Actor Training Program MFA, and Second City’s Improv and Directing Conservatory; she is passionate about enriching people’s lives through the performing arts. Some of her recent acting work includes 3 Busy Debras on Adult Swim, Lady Macbeth in Shakespeare’s Macbeth, and various commercials including Google, Microsoft, and Amazon.Her company, Beyond Technique Coaching, focuses on using performance principles to empower people to bring more of their whole selves to their lives and work. She works with a wide range of people around the world on performance and personal development.www.samantharund.comwww.beyondtechniquecoaching.com***If you enjoyed this episode please help spread it’s message****Like - Share - SubscribeGive a 5 star review on Apple PodcastsPost a commentBecome a patron on PATREON *** https://www.patreon.com/beyondtechniquewithsamantharundThank you for your support and stay safe and healthy!

In this episode, Dave Woodward shares how he channelled his painful experiences into inspiration for one of the most creative tools in business: Sales Funnels. In his current role as CEO of the famous ClickFunnels, Dave talks about the evolution of his company and how it is grown into a $150M+ marketing and sales funnel tool.   Guide to the Key Takeaways Dave shares his origin story on how he became CEO of ClickFunnels. (2.50 – 4.11) What is ClickFunnels and how does it work? (4.12 – 5.39) How can ClickFunnels be used to grow a business? (5.40 – 7.54) Dave explains the education process towards the evolution of ClickFunnels. (9.10 – 10.32) Dave reflects on the three different markets as explained by Russell Brunson’s Expert Secrets: health, wealth, relationships. (10.33 – 12.07) Dave delves on the evolution of ClickFunnels—where did they come from and where are they headed? (12.08 – 14.12) Dave explains why the important key in his business is ‘to follow-up’. (14.13 – 16.45) Importance of social media and online communication (e.g. emails, messenger). (17.39 – 18.05) What does a funnel look like for a professional service business? (18.06 – 22.21) How do OTOs (one-time-offers) work in ClickFunnels? (22.22 – 26.49) What does a funnel look like for an e-commerce business? (26.50 – 30.14) What should people be looking for, in terms of statistics or analytics, to know the return of investments in their assets? (30.15 – 36.14) Dave talks about creation versus sedation. (36.15 – 40.09) What was Dave’s slingshot move to pick himself back up during those hard moments in his life? (40.10 – 42.18)

Have you ever wondered how to make you funnels more profitable? Is not by changing you offer, ads or anything like that... The solution is actually very simple... Want to know? Okay - is by just offering more stuff to your customers! Maybe you've heard about one-time-offers, up-sells, bla bla bla... Here I break down exactly what those are and how you can use them to make more money! Get a personalized game plan to get results fast answering this free quiz

FROM LONDON: Esta semana en la Luz del Misterio, viajamos a Santiago de Chile con el investigador Rodrigo Fuenzalida. Hacemos un profundo análisis con los testigos del caso del Cabo Armando Valdés y de casos sorprendentes como el de Friendship, Foo Fighters. La trayectoria ufológica en chile es prolija y apasionante. Síguenos a través de: edenex.es ZTR Radio.online London Radio World En Ivoox Itunes Podomatic Más información: laluzdelmisterioradio.blogspot.com laluzdelmisterio@gmail.com

FROM LONDON: Esta semana en la Luz del Misterio, viajamos a Santiago de Chile con el investigador Rodrigo Fuenzalida. Hacemos un profundo análisis con los testigos del caso del Cabo Armando Valdés y de casos sorprendentes como el de Friendship, Foo Fighters. La trayectoria ufológica en chile es prolija y apasionante. Síguenos a través de: edenex.es ZTR Radio.online London Radio World En Ivoox Itunes Podomatic Más información: laluzdelmisterioradio.blogspot.com laluzdelmisterio@gmail.com

Would you like a peak behind the curtain at my low-ticket funnel? Wait...did I say low-ticket?! Yes, I did. You know my whole vibe is high ticket offers, right? I made my bones in the Internet marketing space by ignoring conventional funnel-based marketing, and using Power Offers and Mini Webinars that lead to high ticket offers. But you might not know that I started out doing low-ticket offers. It went...OK. Kind of. I broke even, but here’s the thing: We’re not in business to break even! In this episode of Sold With Webinars I share the nitty-gritty details of a low-ticket funnel I did for our Power Offer Workshop. The workshop itself was a HUGE success. The feedback has been off the charts, and out of 310 sales, only seven people refunded. It’s even been compared to masterclasses costing thousands — not bad for a $37 product! The funnel for this offer has done pretty well (we’re into five figures), but part of my purpose in sharing this is to, once again, remind you that if you follow the traditional method of funnel-based marketing — Ascension Model, Value Ladder, self-liquidating offers — I just don’t believe it’s the right path to generating lots of income. I am ~not~ saying it doesn’t work. There are plenty of people out there who have made it work. But basing your entire strategy on pushing leads from low-ticket offers through upsells and OTOs in the hopes that they’ll bite on your high ticket offer can be a long, frustrating process. I’ll never go back to that model. So why did I do it? Watch, listen or read to find out. You’ll Discover Why I killed a low-ticket offer after a year.[02:57] How I used broad positioning with my niche [06:42] Why low-ticket funnels are not for the faint of heart [09:24] What I’m most interested in learning from this project [10:29] What I changed on the fly — and it worked [18:00] ...And much more! Helpful Resources For a full transcript of this episode, visit our blog. Join our free Facebook group, Million Dollar Course Marketers. Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar. Interested in working with Joel one-on-one? We’ll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself – Apply here. Subscribe to the podcast: Youtube, Apple Podcasts, Google Podcasts, Stitcher. Follow Joel on social media: Facebook, Instagram, Linkedin.

I'm excited to be able to highlight Herb Thompson this week as a guest "On The Other Side." I've had the pleasure, like many of you, to read his thought provoking daily posts and I always come away with a thought or even 100! I read his book, Transition Mission: A Green Beret's Approach to Transition from Military Service, was able to talk to him on the phone to start to build a relationship, had him on the show last month during our 1st Transition Talk 2020, and now, I'm honored to have him as a guest!

Join us as we talk with Mrs. Annie S. Brock, one of the first 100 women assigned to the 82nd Airborne Division about her service in uniform, service as a Military Spouse for 32, yes 32 years, her transition and the creation of the Leader Transition Institute!

Almost 50 years of service to the country as both an Army Major General and an S.E.S for the Marine Corps, Craig has an abundance of experience in transition and even more on leadership! What a great conversation we had and I look forward to many more! 

Y si el texto que pretendía ser agente de liberación termina siendo agente de esclavitud y manipulación... ¿qué queda? ¿Resignación? ¿Rechazo?. ¿Es posible re-encantarse con el texto bíblico? Otos Rasec realizó una re-lectura de un fragmento del Salmo 119 en clave de odio como introducción al capítulo de hoy. “Oh, cuánto odio yo tu ley Todo el día es ella mi tortura. Me has hecho más ingenuo que mis enemigos con tus mandamientos, Porque no me los puedo despegar. Más que todos mis enseñadores he ignorado, Porque tus testimonios me hicieron crédulo. Más que los viejos he fallado Porque pensé ser sabio sin serlo. De todo mal camino contuve mis pies, Y me perdí de toda la diversión. Cuán asquerosas son a mi paladar tus palabras Más que estiércol en mi boca. De tus mandamientos he adquirido estupidez; Por tanto, he aceptado todas tus mentiras." Salmo 119:97-104 No odien a Otos...

Y si el texto que pretendía ser agente de liberación termina siendo agente de esclavitud y manipulación... ¿qué queda? ¿Resignación? ¿Rechazo?. ¿Es posible re-encantarse con el texto bíblico? Otos Rasec realizó una re-lectura de un fragmento del Salmo 119 en clave de odio como introducción al capítulo de hoy. “Oh, cuánto odio yo tu ley Todo el día es ella mi tortura. Me has hecho más ingenuo que mis enemigos con tus mandamientos, Porque no me los puedo despegar. Más que todos mis enseñadores he ignorado, Porque tus testimonios me hicieron crédulo. Más que los viejos he fallado Porque pensé ser sabio sin serlo. De todo mal camino contuve mis pies, Y me perdí de toda la diversión. Cuán asquerosas son a mi paladar tus palabras Más que estiércol en mi boca. De tus mandamientos he adquirido estupidez; Por tanto, he aceptado todas tus mentiras." Salmo 119:97-104 No odien a Otos...

I'm going to throw rocks here a little bit. Ermmm, ‘NO,’ actually it's going to be mountains, boulders and things that are VERY heavy…    I'm vehemently against this idea that we need to take on funding in order to start a company.   The J Curve is what's taught in most of our education and mainstream entrepreneurship today.   Case in point, the J Curve is the very model that Shark Tank operates under.   And while I love the show, I’m vehemently against the concept of the J Curve...   In fact…   It’s time to kill the J Curve.   If you don’t know what the J Curve is, all will become clear… but first, let me tell you a story of about how to make a million bucks…   THROWING A J CURVE…   I was working with Russell on a project for one of his personal clients…   For every dollar we put in an Ads, they were getting $1.30 back out. For every dollar they were putting in an Ad, they were getting $1.30 back out.   However, one day they called, us a bit ticked off, and said, "We're barely breaking even on this?"   I was like, "You're NOT breaking even. You're actually making 30 cents for every customer that comes in."   They weren’t happy with that answer, and they said, "Exactly, we're not going to make a ton of money on that."   We were like, "You guys are missing the entire point here. You now have a machine where you're acquiring customers for free."   We’d created a bottom of the value ladder offer that was expanding their current customer base.   They already had their middle of the value ladder product and they had an expensive club as well…   But what they needed was MORE blood in their value ladder to bring people in and ascend them to their more high-end offers.   We were putting a $1 in and they were getting $1.30 back out… but they were mad about that.   We asked, “What are you mad about? This is a success."   They were like, "It's NOT a success."   We were like, "Yeah, that's a HUGE screaming success."   BREAK-EVEN WINS   … we said, "Let's think about this for a moment…” “You have a machine that’s giving you customers for FREE and you’re even gaining 30 cents …”   We told them:   “Anything you sell to those customers afterward is pure profit!”   Break-even is a million dollar scenario.   … AND now, these customers are also MORE likely to purchase anything you tell them to buy.   Still, they weren’t convinced… they were like, "What are you talking about?"   Here’s a FACT:   Second money is ALWAYS easier than first money.   A percentage of your list will ALWAYS purchase simply because they like you and they’ve had a good experience previously   We're not just tweaking:   Your offer   The way you position your messaging   But what's so incredible about the way this works is this...   STARTING A BUSINESS THE WRONG WAY?   In college, I was taught that the first things you do when starting a business are:   Write a business plan   Gather the who’s who and get people on your team   Think more about your idea and do some market research   Competitive and SWOT Analysis   Look into the probability of success and do lots of analytics.   Probably my least favorite class was Quantitative Marketing research.     I HATED that class…   And that’s literally where the phrase ‘J Curve’ comes from...   When you start your business, since there's no revenue yet,  you are expected to go into debt in order to fund the business, the people, and the systems.   There are a series of systems in business...   For example:   There's a system for:   Support   Fulfillment   Helping people actually have success.   All that stuff costs money.   At first, when I started my business, it was just me... but that's NOT the way I was taught in college.   SAY ‘HELLO’ TO THE J CURVE   In college, I was taught to get a loan and go into debt.     #EyeRoll   I would expect to be in debt until a magic moment three to five years away when I finally become cash flow positive.   Meaning, I'm not losing money faster than I'm making it.   I’m NOT breaking even; I'm just finally going in a straight line.   I'm NOT making any money, but I'm NOT losing anymore.   Then you keep tweaking and tweaking until you reach the mark where... *hopefully*... you’ve made more money than you took on to fund the business.   And *this* is literally what I was taught in college…   When the curve moves upwards enough, then you're profitable.   The moment the curve starts to get to a certain zone (see below) you can take profit - which is great. You make a lot of cash...   But as soon as you start increasing at a decreasing rate, meaning the curve starts going level, you're taught to sell.   You go into the stock market with an IPO, and you sell off your company and you no longer own your baby.   That SUCKS!   You work your face off, but then most of your decisions will be made by a board…   You gave away your business with golden handcuffs when you got a loan. That's why Shark Tank irks me.   But you can skip this entire model with what I’m showing you here. KILL THE J CURVE   Let’s go back to the ClickFunnels and the people who weren’t happy with $1 in and $1.30 back out …   Here’s the CRAZY part...   $1 in and $1.30 back out means that you're skipping the J-Curve.   It means that from the get-go, you're going up.   Is it fast? “No, but you're not losing money,” and remember, we already know that second money is ALWAYS easier than first money.   A percentage of people will ALWAYS buy your upsell   That's why this is such a big deal - that's why we freak out so much about doing this stuff.   https://media.giphy.com/media/8B9hGl5neRTNK/giphy.gif   Then when you understand more about how to create the offer and the order to build in, it means you don't have to do that VC garbage. That's why it's so awesome.   You kill the J Curve and go straight to profitability.   Even if things are level for a while and you're not making any money:   You're not losing money   You own your entire business   You're actually making your own decisions.   Merry Christmas! ;-)   So then you start making HUGE profit... and you can sell if you want, but you don't have to -  you can have cash cows like a lot of my offers are now.   Tell me any other investments on this entire planet where I can put a dollar in and get a 30% return in a week?   People boast when they get a 10% return on a mutual fund.   Seriously, think about it!   Do you know how much money you already have to have in order to actually make a living off of something like that?   In my mind, there's no other logical way to invest in your future than doing a funnel and creating an offer the right way.   I don't know another way.   LET’S TALK MONEY   … when that Facebook apocalypse thing happened a while back, it kinda jacked up our stats a bit, but before that, we had two months where we were putting $1 in and getting $8 - $10 out.   It's not as high anymore, but it's still like a $1 in and $5 out …   That’s a weekly return of 500%.   You don't take profit, if you just keep putting a dollar in, and getting a dollar back out...   Congratulations, break even is a million dollar scenario.   The asset is the list; so when you can build a list of buyers for FREE - BOOM!   Most corporate companies can't even begin to comprehend what I'm teaching you right now. They don't get it.   They're so indoctrinated in the traditional stuff that when we show them other options they're like, "I don't think that's going to work?"   And we make it happen and they're like, "Oh, snap. HUH!”   TURNING DOWN 100 MILLION!   At one time, there were a lot of companies trying to give ClickFunnels $100 million, and we kept saying, No.   They were like, "Why? We'll give you $100 million with the BEST rates you’ve ever seen."   I got to sit in the room where a lot of these conversations were going on.   I’d hear Russell and the VC guys talking, and I'd be listening…   https://media.giphy.com/media/Ll1rEkDebTIdO/giphy.gif   They’d be offering all this money, and Russell's like, "We don't need it," which blew their minds.   Russell would go to lunch just to kind of humor them, and because it would make a cool story... which it did ;-)   The VC guys would say, "Come on, $100 million. How much money does it cost you right now to acquire a ClickFunnels person?"   (And these are stats from a long time ago, so I'm sure the changed a little bit.)   But at the time, as I recall, it was costing ClickFunnels about $120 to generate one trial.   Now for the SaaS software world, $120 in ads to generate on average, one trial, that's actually very, very good.   So when Russell said that, they're like, "Oh my gosh, are you serious? $120 to generate one trial? That's awesome.   Here, let's give you $100 million, and then you can just go and get a butt load of trials and lots of customers."   Russell was like, "No, no. We turned those ads off." And they were like, "Why would you do that?" He's like, "Well, because that’s coming out of our own pockets. $120, that's URRGH."   (What I'm teaching you now is the reason to come to OfferMind…)   HACKING THE VALUE LADDER   So if ClickFunnels is in the middle of the value ladder, ( and I'm using ClickFunnels as an example because we all know them), we’d create acquisition-styled funnels…   For example:   Trip Wires   Book Funnels   VSLs   Invisible Funnels   Summits   7-Day Launches   Small eCommerce stuff shipped out...   … things that generate a buyer very cheaply.   I know these numbers aren't accurate anymore, but the principle is still the same…   It was costing ClickFunnels $22 to generate one Expert Secrets buyer, but the average cart value, (because of upsells, the way funnels work and because we're dang good at creating offers), was $66.   And so, think about this…   Now that we've generated a buyer for free, (put in a dollar and get three out), 22 bucks to generate a buyer with a $66 cart value.   Divide them out, a dollar in, three dollars back out - that's awesome. I don't know another vehicle that makes that kind of cash…   And frankly, I don't know another vehicle where you can be really, really bad at it and still make a lot of cash.   Things like the stock market, (I'm not trying to throw rocks), but the majority of the time, you gotta have freakin’ ninja skills to make a lot of money - hopefully... (with flash in the pan kind of strategy to tactics).     You can be bad at this and make a lot of cash. I definitely was!   One of the first funnels I put out ended up making MORE money than I was making in my job.   I was like, "Dang. That's awesome. I really can be bad at this and still make a great living."   WHO ALWAYS WINS? I'm not just approaching value ladder design from the aspect of, “Oh, this is the good order to go in…”   You're playing with the reality that those who can pay the MOST to acquire customer always win, even if they have a worse product.   Let me explain…   If I can spend $66 to acquire a book buyer and the book is only seven bucks, I'm going to dominate those who are on Amazon who have a locked average cart value that only enables you to buy one book with no upsells and OTOs...   That's why this works. That's why what we do is so killer.   So if I generate a buyer for free or breakeven, (if I'm making money, all the better)...I will never dare take profit at this level.   Instead, I create sequences that invite them to ascend to the next step, and then... it's pure profit.   The reason why we make the money we do and we don't have lots of overheads is because we're actually marketers.   So Russell was with the venture capitalists who were trying to give ClickFunnels $100 million telling them that he’d turned off adds, that in their eyes, were very profitable   The VC guys asked, "Why would you do that?"   Russell (very clichely)  explain by drawing on a napkin, ...   He said, "We turned  those ads off and now we actually MAKE $40 per ClickFunnels trial now."   The VC guys said, "That's impossible. How are you doing that? That makes absolutely zero sense to me."   Russell said, “No no. It totally does."   REWRITING BUSINESS So let’s look at it the Expert Secret  book funnel numbers …   Average cart value in that funnel is $66   Cost to acquire was $22.   (I think the cost to acquire is lower now, and the average cart value is higher  - but anyways, those are some of the stats I remember.)   So they're making $40 per ClickFunnels trial - because, at the end of the book funnel, they say, “Go get a free ClickFunnels' trial,” and then people do - it works.   Do you understand how mind-bending this is?     This changes the entire business model - that's why I'm like so fierce with some of this stuff - we’ve gotta push it out there more.   Then they create all sorts of front ends - that's why he launched the  Network Marketing Secrets book. And afterward, Russell promotes ascends them on the value ladder for FREE. He already owns the list. He doesn't need to pay to acquire the customer again, and so, he just invites them to take the next step...   *Pure Profit*   By approaching business in this way, you can   Completely negate the need for VC funding   Completely negate the need to give up ownership of your company   Completely negate having to make decisions that you wouldn't want to make with your baby.   That's why it's such a big deal.   I started in the middle of the value ladder so that I can have MORE money to acquire a customer than my competitors.   If I sell my book on Amazon for $20... but dang it, Russell's generating $66 per book purchaser (average cart value)...   Man, he's going to wreck me. Do you see what I'm saying?   If I can spend 60 bucks in Ads (especially on a book) before I start losing money…   *GAME OVER*   Again, you can be bad, but if you're breaking even, you still can upsell your most expensive things - that’s straight up monetization.   For example...   There are several people every month who are like, "Hey, I really just want to get an OfferLab. That's the kind of hand-holding I need."   Or ...   “I don't want to have to go read the book and go through all the stuff, Stephen. Just give me the result."   READY, FIRE, AIM   One of my favorite books is Ready, Fire, Aim - you can see I have it all tabbed out and stuff...   The methods that I’ve shared are something that I've been teaching and doing for a while, but then, this book validated the crap out them.   Now if you've never read this book, and you don't know anything about it:   The first third goes from zero to 1 million -  so I studied that a lot when that was the phase I was in.   The next phase of the book is 1 million to 10 million   The next phase (I think) is 10 million to 100 million.   I spend most of my time with new people and people who are $1,000,000 to $10,000,000 in revenue - that's where most of my expertise lies for our business; new all the way up to about 10 million.   After $10,000,000, I don't deal with people too much.   Anyway, in the book, Masterson says…   (This is on page 118)   “Although your primary focus should always be on customer service, your quantifiable goal as a beginning entrepreneur should be to acquire as fast as possible, what we call a critical mass of qualified buyers/ customers.   This is the number of loyal customers you need in order to make all or most of your subsequent selling transactions profitable."   This is key.   Masterson continues:   “Your goal as a stage one entrepreneurship should be to acquire as many customers as you can to make all of your subsequent selling transactions profitable...”   It's literally the exact same thing I've been talking about here    He says:   "And if you made your primary objective and satisfaction in selling more products to existing customers who enjoyed their prior buying experiences with you, it will be relatively easy as well as cheaper, therefore more profitable.   Once you have a good number of qualified customers… (i.e., the middle of value ladder)...   Hundreds or thousands, or hundreds of thousands depending on your industry, you'll be in a really good position where almost every new product you come up with will be successful because so many of your existing customers will buy it.”   Break-even is a million dollar scenario.   *I’m gonna keep pounding that point in*   So I go in and test out my entire idea in the middle of the value ladder price point because it makes MORE sense for:   Average cart value   Cost to acquire   Ad costs are very real today.   I have flex room and I'm able to go and actually test stuff.   SECOND MONEY IS EASIER   Once you have a lot of customers, you just focus on that core offer for a while.   Then once you've got a lot of people, anything you drop afterward is highly likely to succeed.   As long as they enjoyed their first buying experience, it's highly likely that you're going to be successful.   I read this and thought, "Oh my gosh." I was on an airplane and I was like, "This is exactly what I've been talking about."   Anyway, check this out…   Masterson continues:   "Understand the dynamics of generating long term profits through the development of large circulation, low-cost products sold at a loss…”   (* NOTE ...but you don't need to do this because you can break-even)   “...by upselling high-end products to this larger base."   Basically, the whole point of this entire thing is that, once you now have an existing customer base and you sell something more expensive, that's where you're going to cash flow hard.   A lot of profits.   I start at the value ladder and then move to the top, but once that’s working, and I want things to be MORE profitable; how do I do that?   I create a mechanism, (I mean, funnel/offer), at the bottom of the value ladder to acquire more customers at a break-even level - which makes subsequent selling transactions really profitable.   If 10 people out of 100 bought my middle tier product, maybe half a person out of 100 would buy my top tier...   But then, I just fill the hopper up.   Q: What's introducing a lot of these things to the marketplace?   A: The fact that I podcast.   Dang, it! I just let that out ;-)   I'm creating a relationship   I'm telling a lot of stories   I'm breaking false beliefs that I know the audience is having as they start to say things that I know are not real.   I create a story around my episode - at the end of each episode, pay close attention to whatever it is that I'm promoting in the outros.   The outros often introduce a new thing inside of the value ladder or reminds people that my product’s still there.   So I'm creating the relationship and leading with a butt ton of value. I give so much away on my podcast - it's ridiculous.   #GetRichDoGood   Hey,   I know this game can take a few tries to get the money flowing, especially the first time, right? And that can suck.   I also know from experience how frustrating it can be to know your business is just a few tweaks away from your next big payday, but you don't know what tweaks to make.   I've felt completely paralyzed by that in the past, and it sucks.   I've been blessed to work with thousands of new and successful businesses over the last three years, and two things have really shocked me.   #1: I began noticing the pattern to success is vastly the same, but everyone's spot on the path is obviously different.   #2: I've been shocked and overwhelmed by the number of people asking for my help, my systems, and funnels in their business.   Well, until now I've never had a system or product in my own business to help you build yours.   Now, I'm finally able to be public about all this...   If you'd like my help to build your offer or sales message funnel and even your content machine, go to myofferlab.com.    The path to online and offline success is 80 percent the same regardless of the product, price point or industry, and it works if you're new or already a killer in business.   You can get more details on how to get my personal attention and frameworks in your own business by going to myofferlab.com   In-person classes are limited to 60 people each, and frankly, I can only do about two of these a year. Get more details, and even jump on the phone with us for free at myofferlab.com

One main goal for every eCommerce seller should be to increase your buyer’s average order value. Everyone knows there are three basic ways to make more money from your business. You have to get more customers, get those customers to buy, and then get them to buy even more. On this episode of Marketing For eCommerce, we’re going to focus on getting those customers to spend more and increase their average order value by following 3 main strategies. These insights will change the way you sell online forever, so don’t miss this episode! Why is increasing the average order value so important? The average order value is how much money your company makes per sale. This figure is far more important than the upfront value of the products. When you are able to determine how much profit each sale brings in, you then can determine how much money you can spend on getting the customer to make the purchase. The real eCommerce winners are the ones who can spend the MOST on acquiring new customers, not the least. THAT’S how you suffocate your competition. Increasing your average order value is one of the best ways to grow any business. You don’t want to miss these insights, so be sure to listen! Strategy #1 - Implement click funnels on the first purchase It is critically important for eCommerce sellers to send first-time customers directly to a click funnel during their first purchase. Funnels out convert any storefront 3-1, and they allow you to introduce products to a customer that are highly targeted to their needs and preferences. A funnel after a first purchase prevents a customer from being overwhelmed with too many product options and abandoning the sale. Your goal in using click funnels to increase average order value is to give the customer every opportunity to say, “Yes, I want to buy!” Using click funnels is an art and a science, and I walk you through the process on this episode of Marketing For eCommerce. Listen now! Strategy #2 - Utilize pre-purchase upsells Also known as order bumps, pre-purchase upsells are the digital version of the popular, low price items found near cash registers in grocery stores. They’re popular items that must be congruent to the main purchase. With well-designed order bumps, the take rate can be as high as 50%! That’s why eCommerce sellers need to be utilizing this strategy. Order bumps must be easily clickable, with phrasing such as, “Yes, add to order!” When selecting which items to include in an order bump, keep in mind which products are the most profitable on their own. When added to an already substantial cart, your average order value skyrockets. Strategy #3 - Employ post-purchase one-time offers After going through a click funnel and being exposed to pre-purchase upsells, the last strategy is to utilize post-purchase upsells. Also known as one-time offers (OTOs), these are offered after the customer enters their payment information and are presented as limited time special offers. You can also consider having a second post-purchase OTO - offered a discounted, last chance rate - if they say “no” the first time. When using these OTOs you have to be careful not to overwhelm your customer. Stick to 2 post-purchase upsell options and you’ll see your average order value increase. To hear the full story behind these successful strategies be sure to listen to this episode of Marketing For eCommerce. Outline of This Episode [0:35] How can you get your customers to spend more? [3:00] Strategy #1 - Implement click funnels on the first purchase [7:52] Strategy #2 - You must have a pre-purchase upsell [11:10] Strategy #3 - Implement post-purchase upsells Resources & People Mentioned Use this link to receive the clickfunnel via Facebook Messenger Connect With Bryan Bowman On Facebook Subscribe to Marketing For eCommerce on iTunes

Mysteries Of The Deep Podcast, Chapter XXXV. Journey Of The Soul by Rasmus Hedlund. At the forefront of time and space, souls move between darkness and light. Tracklist: 1. Untitled (unreleased) 2. Otos 3 (KVA-002) 3. Liktjuvarnas natt (LJUDVERKET001) 4. Otos 6 (KVA-002) 5. Untitled (unreleased) 6. Untitled (unreleased) 7. Untitled (unreleased) 8. Endast med fullmakt (LJUDVERKET007) 9. Standard djuphet (LJUDVERKET007) 10. Untitled (unreleased) 11. Otos 5 (KVA-002) 12. Otos 4 (KVA-002) 13. Untitled (unreleased) 14. Untitled (unreleased) 15. Teos VI extended version (LJUDVERKET005) 16. Allvarligt talat (LJUDVERKET007) 17. Untitled (unreleased) 18. Ankomstavi fran rymden (LJUDVERKET007) 19. Untitled (unreleased) 20. Untitled (unreleased) 21. Teos III version (LJUDVERKET005) 22. Untitled (unreleased) 23. Otos 1 (KVA-002) 24. Untitled (unreleased) All tracks written and produced by Rasmus Hedlund https://soundcloud.com/rasmus-hedlund https://soundcloud.com/ljudverket