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Hosted by shane baker
35 episodes with shane baker
5 episodes with shane baker
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2 episodes with shane baker
2 episodes with shane baker
3 episodes with shane baker
2 episodes with shane baker
6 episodes with shane baker
Happy Purim ! אַ פֿריילעכן פּורים Highlights: Sholem Londner: 2 jokes for Purim Shane Baker: Yiddish story for Purim: Drunk All Year, Sober on Purim אַ גאַנץ יאָר שיכּור, פּורים ניכטער Used with the permission of Shane Baker and the Congress for Jewish Culture, originally released on YouTube in 2023. From our archive: Hasia Segal (2010): Purim greetings from FL Iosif Lakhman (2010): Purim greetings from Brighton (Boston), MA Miriam Libenson (1999): The Story of Purim Morris (Moyshe) Hollender (2011): Kiddush for Purim and short interview Matele Friedman (2016): Ikh Bin Geboyrn Simkhes-Purim (Born on the Joyful Purim Holiday) Music: Emmanuel Fisher: Shoshanas Yakov Leahke Post: Purim Tova Ben-Zvi: Haynt Iz Purim Brider Intro instrumental music: DEM HELFANDS TANTS, an instrumental track from the CD Jeff Warschauer: The Singing Waltz Air date: March 12, 2025
Dr. Pat Heist may not be the first rock musician to successfully launch and sell a spirit brand (shoutout to Sammy Hagar), but he could very well be the first to do so with a Ph.D. in plant pathology. Known as "Dr. Pat" to many, he is the co-founder of Wilderness Trail, a craft whiskey distillery based in Danville, Kentucky, renowned for blending modern scientific innovation with traditional distilling techniques. In 2012, alongside his long-time business partner Shane Baker, Dr. Pat launched Wilderness Trail, combining their extensive expertise in advising other spirit companies on production and fermentation. Their first product debuted in 2018, and since then, the brand has built a reputation for its exceptional bourbon and rye whiskey. In a major milestone for the distillery, Italian spirits giant Campari acquired a 70% stake in Wilderness Trail in October 2022, valuing the deal at $420 million, with an option to purchase the remaining 30% in 2031. At that time, the full ownership of the brand was estimated at an impressive $600 million. In this engaging interview, Dr. Pat offers a deep reflection on his entrepreneurial journey and shares invaluable advice for any aspiring founder, including the pitfall of prioritizing branding over developing a high-quality product and how to strategically enhance a brand's image among key gatekeepers and influencers. Additionally, he discusses the partnership with Campari, offering a behind-the-scenes look at how the collaboration began, and his assessment of the timing and opportunity that led to the investment and eventual acquisition. Show notes: 0:32: Interview: Dr. Pat Heist, Co-Founder, Wilderness Trail – Speaking from his office in Washington, D.C., Dr. Pat shares his passion for rock music and his current band before discussing the growth of Ferm Solutions, the yeast and enzyme supplier he co-founded with Shane in 2006. Drawing from insights gained by working with over a thousand distilleries, he explains how these experiences helped shape Wilderness Trail, ensuring the distillery's efficiency and avoiding common pitfalls. Dr. Pat highlights the unique sweet mash process and the industry relationships that set the brand apart, noting how the ability to make quick, decisive moves without bureaucratic delays was a key advantage. He also reflects on the partnership with Campari, emphasizing that it was driven by more than just financial gain, but by shared values and a long-term vision. Brands in this episode: Wilderness Trail, Rabbit Hole Distillery, Campari
In this REMIX Episode of The Bourbon Life Podcast presented by Liquor Barn, Matt and Mark spend some time hanging out with Dr. Pat Heist, Chief Scientific Officer, Co-Founder, & Co-Owner, of Wilderness Trail Distillery, in Danville, Kentucky. This Episode originally aired on March 28, 2024. The guys talk with Pat about his impressive background that led him to start Wilderness Trail with his friend, and Co-Founder, Shane Baker, the incredible growth that the brand has experienced since its inception in 2012, and the recent buyout by Campari and the impact that will have on the Wilderness Trail brand moving forward. They also taste and review the Wilderness Trail Trail Mix which includes single barrel expressions of their wheated Bourbon, their high Rye Bourbon, and their Rye whiskey. This Episode of The Bourbon Life Podcast is presented by Liquor Barn and is also sponsored by Penelope Bourbon, Limestone Farms, James E. Pepper Distillery, Bluegrass Distillers, The Stave Restaurant, Three Chord Bourbon, Pappy & Company, The Kitchen Table at James B. Beam Distilling Co., and Keeper's Heart. Check out all of our amazing sponsors online at: www.liquorbarn.com www.penelopebourbon.com www.limestonefarms.com www.jamesepepper.com www.bluegrassdistillers.com www.thestavekentucky.com www.threechordbourbon.com www.pappyco.com www.visitthekitchentable.com www.keepersheartwhiskey.com
Direct from engagements in Buenos Aires and Rio de Janeiro, Shane Baker and Miryem-Khaye Seigel sat down with "The Shmooze" to talk about their latest collaboration, "BASHEVIS'S DEMONS." The performance includes three short stories by legendary Nobel Prize winner Isaac Bashevis Singer. It makes its official Off-Broadway bow at Theatre 154, 154 Christopher Street (between Greenwich and Washington Streets), with performances beginning December 18, 2024, through January 5, 2025. "BASHEVIS'S DEMONS" will be presented by the Congress for Jewish Culture in association with Out of the Box Theatrics and ChaShaMa. Tickets are available at https://congressforjewishculture.org/bashevisdemons. Episode 385 December 11, 2024 Amherst, MA
This episode features Dr. Pat Heist of Wilderness Trail Distillery. Wilderness Trail Distillery is the culmination of expertise that began as a fermentation company. Shane Baker and Pat Heist started Ferm Solutions, a fermentation company that services hundreds of distilleries. It was the knowledge that they gained through working with distilleries and breweries that led them to open Wilderness Trail. They are a very scientific minded distillery that pulls its working comprehension and skillfulness from their years of experiences. They are the "Science Guys" of bourbon making outstanding whiskey that will continue to set the benchmark for years to come. 4095 Lebanon Rd, Danville, KY 40422 - (859) 402-8707 - www.WildernessTrailDistillery.com - Instagram Highlights From our Discussion: Kentucky Bourbon Trail Limestone Branch Distillery Four Roses Distillery Moonshine University James Beam Institute Kentucky Distillers Association Savannah Bananas Drew Mayville Ted Talk
Interviews with Nick Capasso, Shane Baker, Jaden Cholette, and Patrick Murphy
The Federal Liberal Cabinet began its annual retreat this weekend in Halifax. Michelle McQuigge dives into what was on the agenda. Marco Pasqua got a little adventurous on a trip to Switzerland. He went paragliding. How was that experience? Marco shares all the adrenaline pumping details. Entertainment Critic, Amy Amantea reviews the new Halle Berry and Mark Wahlberg movie, “The Union”. Accessible cooking has been on the minds of the guys at Double Tap. Shaun Preece drops in to chat about some accessible cooking tips and tools. For the first time in 7 years, Shane Baker isn't heading back to school. How does he feel about that? How is his job search going? He shares his thoughts.
For the first time in 7 years, Shane Baker isn't heading back to school. How does he feel about that? How is his job search going? He shares his thoughts.
When people talk about Bourbon, they usually talk about the barrels - they go on about the char levels and whether there was any toasting. After that, they might discuss the age and the time the liquid spent in those nicely charred barrels because, for most people, that time and those barrels denote the liquid's flavour. Occasionally, the conversation may turn to the makeup of the mash bill, such as the percentage of corn, to rye, to barley, or wheat. But very rarely do they ever talk about yeast. That is until Pat Heist and Shane Baker started Wilderness Trail in 2012. Unlike most other Craft distilleries that started during that period, Wilderness Trail had a unique advantage in its founders. It has two people who made a career out of supplying yeast strains and fermentation products to breweries and distilleries with their company FirmSolutions. Over ten years after they lay down their first distillations, we talk to Heist about fermentation, wheated whiskey and whether yeast really is the key to Bourbon's flavour For more information, go to https://www.wildernesstraildistillery.com/
How often do you find yourself turning down invitations? What are some factors stopping you from agreeing to outings or events? Shane Baker explains his theory about fear of missing out.
Today on NOW with Dave Brown: The Canadian media landscape continues to face challenges such as layoffs and cutbacks. John Loeppky has thoughts on this tumultuous time in the industry. How often do you find yourself turning down invitations? What are some factors stopping you from agreeing to outings or events? Shane Baker explains his theory about fear of missing out. The Band Together for Community Living event is back for a 16th year in Moncton, New Brunswick. What's taking place this year? Natalie Fougere shares more details. New polling on the public's trust in the news media across the country was recently released. What stood out? What came as a shock? Kevin Shaw breaks it all down. Elizabeth Mohler and Marco Pasqua drop in to have a discussion on accessibility at summer camps.
Screen time can be draining on your wellbeing. Health and wellness advocate Shane Baker offers some thoughts on managing your screen time. From the June 20, 2024, episode.
Today on NOW with Dave Brown: March of Dimes Canada recently adopted the TD accessibility adapter into their online platforms. Lesley Smith tells you all about their collaboration with TD Bank. Foreign online streaming services will soon have to pay into a Canadian media fund. Kevin Shaw shares his thoughts on the ruling. Plus, health and wellness advocate Shane Baker offers some thoughts on managing your screen time. This is the June 20, 2024, episode.
Kentucky's Wilderness Trail Distillery has grown over the last decade from a small barrel-a-day distillery to become one of the nation's largest Bourbon distilleries. Dr. Pat Heist and Shane Baker founded Wilderness Trail as an offshoot of Ferm Solutions, their consulting business that works with distillers and brewers around the world. This week on WhiskyCast In-Depth, we'll talk with Pat Heist about the origin of Wilderness Trail — in a rock band, of all places, and the circumstances that led to their decision to sell the distillery to Campari in late 2022. In the news, Laphroaig is planning a major expansion, while whisky auction prices have yet to recover from recent declines.
Awareness of post-traumatic stress disorder is growing. What are some ways to better manage the effects of the disorder? Shane Baker offers his insight. From the June 4, 2024, episode.
Social Anxiety can be hard to navigate. Shane Baker gives advice on how you can manage through social situations.
Today on NOW with Dave Brown: social anxiety can be hard to navigate. Shane Baker gives advice on how you can manage through social situations. The Canada Disability Benefit has garnered a lot of reaction since the Federal Budget was released last week. Michael Prince weighs in with his thoughts on the budget. Is it time for Apple to transform their virtual assistant Siri? Kevin Shaw shares his thoughts. Fredericton New Brunswick is introducing bus service on Sundays, that will roll out in June. Should all cities have 24/7 bus service? Marco Pasqua and Elizabeth Mohler give their opinions. This is the April 24, 2024, episode.
In this Episode of The Bourbon Life Podcast presented by Liquor Barn, Matt and Mark spend some time hanging out with Dr. Pat Heist, Chief Scientific Officer, Co-Founder, & Co-Owner, of Wilderness Trail Distillery, in Danville, Kentucky. The guys talk with Pat about his impressive background that led him to start Wilderness Trail with his friend, and Co-Founder, Shane Baker, the incredible growth that the brand has experienced since its inception in 2012, and the recent buyout by Campari and the impact that will have on the Wilderness Trail brand moving forward. They also taste and review the Wilderness Trail Trail Mix which includes single barrel expressions of their wheated Bourbon, their high Rye Bourbon, and their Rye whiskey. This Episode of The Bourbon Life Podcast is presented by Liquor Barn and is also sponsored by Penelope Bourbon, Limestone Farms, James E. Pepper Distillery, Bluegrass Distillers, The Stave Restaurant, Three Chord Bourbon, Pappy & Company, The Kitchen Table at James B. Beam Distilling Co., and Keeper's Heart. Check out all of our amazing sponsors online at: www.liquorbarn.com www.penelopebourbon.com www.limestonefarms.com www,jamesepepper.com www.bluegrassdistillers.com www.thestavekentucky.com www.threechordbourbon.com www.pappyco.com www.visitthekitchentable.com www.keepersheartwhiskey.com
Today on NOW with Dave Brown: Kirby Cote describes the upcoming Accessible Sports Expo in Niverville, Manitoba! Kevin Shaw unpacks what he thinks is going wrong at Boeing. And health and wellness advocate Shane Baker shares some advice on how to improve your sleep. This is the March 28, 2024, episode.
World sleep day was a couple weeks ago. Health and Wellness advocate Shane Baker shares some advice on how to get some shut eye. From the March 28, 2024, episode.
There is a rise in loneliness in North America. Wellness advocate Shane Baker discusses the importance of social connection. From the February 28, 2024, episode.
Jim hosts Martha Dalton from Never Say Die to taste and talk about their very special bourbon whiiskey. Born in Kentucky and finished in London England, this whiskey is a true sipper with an exceptional story. Listen in to hear about this Kentucky bourbon that makes its way across and back to find a place on our bars here in the US. Thank you to our sponsors, Blanton's Bourbon Shop and Pints and Barrels. Be sure to check out our private Facebook group, "The Bourbon Roadies" for a great group of bourbon loving people. You will be welcomed with open arms!
Taking care of your health can be a complicated process. So how can you go about managing your healthcare in an effective way? Shane Baker offers some guidance. From the January 31, 2024, episode.
Lots to share...Sanctity of Life – KY March for Life; School Choice Rally yesterday for support of school choice amendment bill; OH Senate override's Gov DeWine's veto; Liberal KY Representatives filed bill to repeal SB150; Repr. Shane Baker files HB304 to strengthen SB150. Share to inform and encourage others!
How can you go about creating good habits for 2024? Shane Baker offers his suggestions. From the January 5, 2024, episode.
Today on NOW with Dave Brown: The news panel reunites! Joeita Gupta and Michelle McQuigge discuss a variety of issues including hospital worker burnout, charity CEO salaries and oaths to the monarch. In the second hour of the show: Elizabeth Mohler and Marco Pasqua share their takeaways of the fourth review of the AODA. Shane Baker offers suggestions on how you can go about creating good habits for 2024. Plus, Greg David tells you all about AMI-tv's winter programming! This is the January 5, 2024, episode
In the first episode of TOA Talks, Devon Jarvis, the Supervisor of Communications & Engagement, talks with Chief Administrative Officer, Shane Baker. The episode includes details on Shane's history and work as a firefighter and how he advanced his career, transferrable skills and knowledge in various leadership roles and how that helps his role in Ajax, what the typical day looks like as CAO of the Town, pandemic and post-pandemic challenges for staff, adapting to changes and more!
We are joined by Steve Coomes, Kentucky Bourbon Festival Programming Coordinator, to highlight the 2023 Festival's educational programming including premium and included events. The Kentucky Bourbon Festival is Sept. 15-17, 2023. More than 50 bourbon brands are participating this year — and sampling is included with all tickets! Many brands will also have bottles to sell including exclusive KBF bottle picks. Additionally, the KBF is expanding and upgrading food offerings, including an all-new partnership with the Louisville Food Truck Association. Buy tickets to the Festival and Premium events (details below) at kybourbonfestival.com. Stream this episode on your favorite podcast app and be sure to drop us a review while you're there. We are thankful for everyone who has supported us. A huge shoutout goes to our growing Patreon Community as well! We'd appreciate it if you can take the time to give us feedback on our podcast. If you enjoy our content, consider giving us a 5 star rating on your favorite podcast app, leave us a review, and tell a fellow bourbon lover about our show. Follow us @BourbonLens on Instagram, Facebook, & Twitter. And please check out our Patreon to learn how you can support our endeavors, earn Bourbon Lens swag, be part of future barrel picks, and more. If you have any comments, questions, or suggestions, please email us at Info@BourbonLens.com. Check out our BourbonLens.com to read our blog posts, whiskey news, podcast archive, and details on our upcoming single barrel picks. Cheers,Scott and JakeBourbon Lens Bourbon Lens Coverage and Show Links: 2023 Kentucky Bourbon Festival Tickets Go On Sale May 11th 194: The Best of the Kentucky Bourbon Festival 2022 183: Kentucky Bourbon Festival: "Only Whiskey. Only in Bardstown." Kentucky Bourbon Festival Tickets – Kentucky Bourbon Festival Kentucky Bourbon Festival, KY Kentucky Bourbon Festival Premium Event Lineup: Thursday An Ideal Pairing: Bardstown Bourbon Co. Whiskey and Kentucky Foods, BBC Nat. Brand. Amb. Jaz'min Weaver and Steve Coomes Ultra-Premium Cask-Finished Whiskey Tasting with Bardstown Bourbon Co.'s Dan Callaway Friday The Black Manhattan: A Trio of Tastes: Heather Wibbles, The Cocktail Contessa Bourbon Opener, featuring Bardstown Bourbon Co Craft Cocktail Innovations: Tin Le, mixologist, The Kitchen Table at James B. Beam Distillery Whiskey Blending: A Confluence of Art and Science: Ashley Barnes, Monica Wolf, owners, The Spirits Group The Bourbon Engagement, Featuring James B. Beam Distilling Co. Whiskeys from Way Back When: Tasting Rare and Vintage Pours with Travis Hill Saturday Party Time! A Mixologist's Tips and Tricks for Batched Cocktails: Catherine Manabat, Mixologist, New Riff Distilling The Bourbon Opener, Featuring Brown-Forman Thoroughly Modern Meals Made with Bourbon: Chef Nokee Bucayu, Wiltshire on Main and Wiltshire at The Speed A Deep Dive Into Whiskey Making and Tasting with Danny Kahn, master distiller, distillation/aging ops. director, Sazerac The Annual Master Distillers' Auction (open to all ticketed guests) The 7-Year Sip: A Vertical Tasting of Wilderness Trail Whiskeys led by co-founders Shane Baker and Pat Heist Sunday Bourbon, Bacon and Biscuits, Featuring Michter's When In Doubt, Cook with Bourbon: Seth Kinder, chef, Barn8 Restaurant Kicked-Up Cocktail Innovation with Randi Densford, mixologist, Barn8 Restaurant
Kingdom Mamas- Faith Community Encouraging Mothers to Raise Their Children in the Way They Should Go
Today we talk with Kentucky State Representative, Shane Baker. You can find him on Facebook at https://www.facebook.com/bakerkystaterep/. Take a little listen.
Byron Donalds, U.S. Representative for the 19thDistrict of Florida, unpacks the latest news on the Trump indictment and reacts to the Chinese Communist Party's threats to retaliate over House Speaker Kevin McCarthy's meeting with Taiwan's President Tsai Ing-wen. Shane Baker, Kentucky State Representative, shares why the legislature overrode the governor's veto on a bill protecting children from gender transition procedures. Eric Schmitt, U.S. Senator from Missouri, recaps his testimony before the House Weaponization of the Federal Government Select Subcommittee. Dr. Jennifer Bauwens, FRC's Director of the Center for Family Studies, responds to the White House and the transgender movement's claims about the gender transitioning of children. --- Support this podcast: https://podcasters.spotify.com/pod/show/loving-liberty/support
On today's program: Byron Donalds, U.S. Representative for the 19thDistrict of Florida, unpacks the latest news on the Trump indictment and reacts to the Chinese Communist Party's threats to retaliate over House Speaker Kevin McCarthy's meeting with
Shane Baker discusses the importance of taking mental health breaks and opens up about his personal experience. From the November 30, 2022 episode.
John Loeppky gives his thoughts on this year's International Day of Persons with Disabilities. Andrika De Lanerolle drops by to share some events you can take in to celebrate IDPD. Shane Baker discusses the importance of taking mental health breaks and opens up about his personal experience. And community reporter Derek Lackey describes two holiday light shows coming to Winnipeg, Manitoba! This is the November 30, 2022 episode.
Today on NOW with Dave Brown: we chat about the accessible sports expo in Winnipeg and reflect on the 2022 Wheelchair Rugby World Championships. We also the impact of the Hockey Canada scandal on para hockey. And we learn how gamification can help high school students with learning disabilities transition to post-secondary education. This is the November 2, 2022 episode.
Shane Baker chats about health management using vitamins and supplements. From the November 2, 2022 episode.
Shane Baker chats about the importance of maintaining and managing men's health. From the October 5, 2022, episode.
Today on NOW with Dave Brown: Dr. Jennifer Fraser discusses her new book that explores the impact of bullying and abuse on brain health. John Loeppky describes the lack of disability representation in political office. Amy Widdows from the ODEN Network describes their campaign for this year's National Disability Employment Awareness Month. And Shane Baker chats about the importance of maintaining and managing men's health. This is the October 5, 2022, episode.
Today on NOW with Dave Brown, Kelly Bron Johnson explores the importance of creating a work-life balance for parents during this back-to-school season. Shane Baker shares some tips and techniques to practicing mindfulness and relaxation. Derek describes an upcoming CNIB orientation session about guide dog rights. We introduce our newest columnist John Loeppky from Saskatoon, Saskatchewan. And, Ryan Delehanty chats about the newest episodes of AMI-tv's “Our Community.” This is the September 7, 2022 episode.
Shane Baker shares some tips and techniques to practicing mindfulness and relaxation. From the September 7, 2022 episode.
Today on NOW with Dave Brown, Eric Bachman from CO2Rail describes a new technology for rail cars to remove excess carbon dioxide from the air. Mike Agerbo of the App Show tells use about a parent that has developed a smart webcam that can detect when their infant is showing signs of hunger. Mental health advocate Shane Baker shares advice on how to adjust your habits and routines for big life changes. And entertainment critic Michael McNeely shares his thoughts on the Netflix animated film “The Sea Beast.” This is the August 10, 2022 episode.
Mental health advocate Shane Baker shares advice on how to adjust your habits and routines for big life changes. From the August 10, 2022 episode.
Mental health advocate Shane Baker shares his thoughts on how good and bad habits affect our mental health. From the July 13, 2022 episode.
Today on NOW with Dave Brown, Entrepreneur Kevin Shaw describes “Mind Your Own Business,” AMI-tv's new show about business ownership in the disability community. Mental health advocate Shane Baker shares his thoughts on how good and bad habits affect our mental health. Mike Agerbo of The App Show gives you the lowdown on the biggest upgrade to Bluetooth audio coming soon to headphones. And Andrika De Lanerolle drops by for a segment we like to call “Ask Dave Anything.” This is the July 13, 2022 episode.
Mental health advocate Shane Baker continues his discussion on self-care and looks at the benefits that come with a healthier diet. This is the June 15, 2022, epsiode.
Veteran political correspondent Craig Oliver analyzes the latest news in Canadian politics. Mental health advocate Shane Baker continues his discussion on self-care and looks at the benefits that come with a healthier diet. Community reporter Guy Carriere shares his experience attending the Guide Dog Advocamp at CNIB Lake Joe. And Mike Agerbo from The App Show describes Microsoft's new Xbox TV app. From the June 15, 2022, epsiode.
Today on NOW with Dave Brown: Fareed Khan from Canadians United Against Hate reflects on the past two years since the death of George Floyd. In her Central regional report, Karen Magee describes Canada's Great Lakes Crossing, a paddle boarding event to raise awareness for mental health. Mental health advocate Shane Baker discusses the wellness benefits of spending time outdoors. And Marc Aflalo of Double Tap TV shares tips and recommendations for investing in a new laptop. This is the May 26, 2022, episode.
Mental health advocate Shane Baker discusses the wellness benefits of spending time outdoors. From the May 26, 2022, episode.
Tiny and Xavier talk everything Wilderness trail from barrel picks with Macaulay Minton The Bourbon Suomi, to podcast with Dr.Pat Heist and Shane Baker. Plus we taste the current line up of Wilderness Trail including the rye on this podcast of the Scotchy Bourbon Boys. www.logstilldistillery.com Support the show
Mental health advocate Shane Baker continues his conversation on the importance of developing a self-care plan. From the April 20, 2022 episode.
Today on NOW with Dave Brown, veteran political correspondent Craig Oliver analyzes the latest news in Canadian politics including the Conservative leadership, Ontario Liberals' proposed gun ban, and Canada's sanctions against Russia. Journalist Arno Kopecky discusses the challenges facing the environmental movement and gives his perspective on how you can take in this year's Earth Day. Mike Agerbo of The App Show gives details about facial recognition being used in Ukraine to identify its citizens amidst the war with Russia. Mental health advocate Shane Baker continues his conversation on the importance of developing a self-care plan. And, community reporter Derek Lackey describes a new play that commemorates the 100th anniversary of radio broadcasting in Manitoba. This is the April 20, 2022 episode.
Today on NOW with Dave Brown, Veteran political correspondent Craig Oliver discusses the recent deal struck by the Liberal government and the NDP. Journalist Jessie Archambault in Montreal describes some exciting projects and programming happening at AMI- télé. Mental health advocate Shane Baker chats about the importance of incorporating self-care into your mental health regime. Community reporter Derek Lackey shares details about an upcoming comedy night hosted by comedian Big Daddy Tazz in Winnipeg. And Mike Agerbo of the App Show explains why account sharing is about to change on Netflix's platform. This is the March 23, 2022 episode.
Mental health advocate Shane Baker chats about the importance of incorporating self-care into your mental health regime. From the March 23, 2022 episode.
Tonight super Nash and Tiny taste Wilderness Trail Derby Pick and Their Barrel pick from their Stave and Thief Class at the distillery put on by the moonshine universary bourbon steweard program. Super Nash also goes over the bourbon releases for 2021! what has been released and what is going to be released! Stick around through our technical difficulties because we are real and uncut with no editing! Pat Heist Sean Baker and Jason sparkman are all at the top of their game!Support the show
Interview (part 2) with Mike Burstyn, discussing the recently released stream of Megillah Cycle, which premiered February 21. The first part aired the previous Wednesday, February 24, 2021. Burstyn directed Megillah Cycle and performed three of its roles. The show is his adaptation of Itzik Manger's famed Megile-Lider (Poems of the Megillah), a book published in Warsaw in 1936 as a playfully anachronistic version of the Book of Esther and the traditional Purim-shpil. Burstyn's connection to this material is long and deep, having begun his career as a child actor in the famed Burstein family of Yiddish singers and actors who staged the original Megillah of Itzik Manger, a Yiddish-language musical that became an overnight sensation in Israel in the 1960s, and eventually came to Broadway. From that success Burstyn went on to stardom in Israeli film and TV/film/theater internationally in English, Hebrew, Yiddish and other languages, as well as being a singer with a great many recordings to his credit, also in English, Yiddish, Hebrew and other languages. For more info on Mike Burstyn, visit: https://www.mikeburstyn.com Besides Burstyn, the cast of Megillah Cycle features Shane Baker (Tevye Served Raw), Yidlife Crisis performers Eli Batalion (Stage Fright) and Jamie Elman (California Dreamin'), Avi Hoffman (Too Jewish?), Daniel Kahn (Fiddler on the Roof in Yiddish), Lia Koenig (Shtisel), Noah Mitchel (My Favorite Year), Eleanor Reissa (Those Were the Days), Joshua Reuben (Shakespeare in Yiddish), Allen Lewis Rickman (A Serious Man), Yelena Shmulenson (Orange Is the New Black), and Suzanne Toren (From Door to Door). The streamed production of Megillah Cycle, presented in Yiddish with English-subtitled translation, also features interspersed English rhymes written by the late Joe Darion (Man of La Mancha). Original artwork is by Adam Whiteman, with music, editing and technical supervision by Uri Schreter. It was produced by Shane Baker, executive director of the Congress for Jewish Culture. For more information and to view the stream, visit CongressforJewishCulture.org. Participating in the interview are historian Prof. Sholem Beinfeld and Yiddish scholar Dovid Braun, along with regular host Mark David. Intro instrumental music: DEM HELFANDS TANTS, an instrumental track from the CD Jeff Warschauer: The Singing Waltz Other music: Soundtrack excerpts from Megillah Cycle, composed by Uri Schreter, featuring Abigale Reisman on violin Mike Burstyn:Fastrigoses Elegye, from The Megillah of Itzik Manger (Israeli cast album) Mike Burstyn: Flits Feygele, from The Megillah of Itzik Manger (Israeli cast album) Cast:Gevald, from The Megillah of Itzik Manger (Israeli cast album) Mike Burstyn and Cast: Di Goldene Pave, from The Megillah of Itzik Manger (Israeli cast album) Lillian Lux: Fastrigoses Mame, from The Megillah of Itzik Manger (Israeli cast album) Air date: March 3, 2021
אַ פֿריילעכן פּורים! Interview (part 1) with Mike Burstyn, discussing the recently released stream of Megillah Cycle, which premiered February 21. The second part will be airing the following Wednesday, March 3, 2021. Burstyn directed Megillah Cycle and performed three of its roles. The show is his adaptation of Itzik Manger's famed Megile-Lider (Poems of the Megillah), a book published in Warsaw in 1936 as a playfully anachronistic version of the Book of Esther and the traditional Purim-shpil. Burstyn's connection to this material is long and deep, having begun his career as a child actor in the famed Burstein family of Yiddish singers and actors who staged the original Megillah of Itzik Manger, a Yiddish-language musical that became an overnight sensation in Israel in the 1960s, and eventually came to Broadway. From that success Burstyn went on to stardom in Israeli film and TV/film/theater internationally in English, Hebrew, Yiddish and other languages, as well as being a singer with a great many recordings to his credit, also in English, Yiddish, Hebrew and other languages. For more info on Mike Burstyn, visit: https://www.mikeburstyn.com Besides Burstyn, the cast of Megillah Cycle features Shane Baker (Tevye Served Raw), Yidlife Crisis performers Eli Batalion (Stage Fright) and Jamie Elman (California Dreamin'), Avi Hoffman (Too Jewish?), Daniel Kahn (Fiddler on the Roof in Yiddish), Lia Koenig (Shtisel), Noah Mitchel (My Favorite Year), Eleanor Reissa (Those Were the Days), Joshua Reuben (Shakespeare in Yiddish), Allen Lewis Rickman (A Serious Man), Yelena Shmulenson (Orange Is the New Black), and Suzanne Toren (From Door to Door). The streamed production of Megillah Cycle, presented in Yiddish with English-subtitled translation, also features interspersed English rhymes written by the late Joe Darion (Man of La Mancha). Original artwork is by Adam Whiteman, with music, editing and technical supervision by Uri Schreter. It was produced by Shane Baker, executive director of the Congress for Jewish Culture. For more information and to view the stream, visit CongressforJewishCulture.org. Participating in the interview are historian Prof. Sholem Beinfeld and Yiddish scholar Dovid Braun, along with regular host Mark David. Intro instrumental music: DEM HELFANDS TANTS, an instrumental track from the CD Jeff Warschauer: The Singing Waltz Other music (excerpts): Soundtrack excerpts from Megillah Cycle, composed by Uri Schreter, featuring Abigale Reisman on violin Cast: Excerpt of Dos Lid Funem Loyfer, from The Megillah of Itzik Manger (Israeli cast album) Air date: February 24, 2021
Acclaimed Yiddish actor Shane Baker, recipient of the 2020 Adrienne Cooper Dreaming in Yiddish Award, has brought Yiddish theater, classes, and cultural events to every continent—including Antarctica!—through his work as director of the Congress for Jewish Culture, a Yiddishist organization based in New York. He chats with "The Shmooze" about his work both on and off the Yiddish stage. Episode 0281 December 2, 2020 Yiddish Book Center Amherst, Massachusetts
Who's kidding whom? You really don't think the Bo Brothers are smart enough to learn even a little from one of the smartest dudes in the Bourbon Industry, do you? Dr. Pat Heist, co-owner with his business partner Shane Baker of Wilderness Trail in Danville Kentucky was kind enough to spend some time with JBow and JimBo while sipping on some fantastic Silver Label Wilderness Trail. Find out some cool things about Dr. Pat, future plans, what he likes doing in his pastime and even his favorite Thanksgiving meal. Sit back, grab some Wilderness Trail and get smart with Dr. Pat Heist and the Bo Brothers. #WildernessTrail #ZellaMay #Slayer #NoNuts #BourbonIsaVegetable #HeritageBourbon #BigBoys
Danielle Teal sits down with RCTC Professor Chad Israelson and Century High School teacher Shane Baker to discuss the results of the election and how both educators are handling our country's political divide in the classroom. We head to Riverside Elementary to explore how they’re addressing diversity and inclusion, and we head to 125Live to check in with the Castle Quilters on Veterans Day. (MPTA, Legacy, KSMQ, 11-13-20) Featured Songs: "True Crime" by CREAMERS & DeathbyRomy "I Like It When You Love Me" by Oh Wonder Connect with us! Facebook: https://www.facebook.com/KSMQPBS/ Instagram: https://www.instagram.com/ksmqtv/ Twitter: https://twitter.com/KSMQ #RTown Website: http://ksmq.org/rtown R-Town, the show about Rochester, is brought to you in part by the Minnesota Arts and Cultural Heritage Fund and the citizens of Minnesota, and the members of KSMQ Public Television. Thank you!
In this Episode of The Bourbon Life Podcast, Matt and Mark take the show on the road to Wilderness Trail Distillery in Danville, Kentucky and get to spend some time hanging out with Haley Perros and Jerod Smith. The guys talk with Haley and Jerod about how each of them got started with Wilderness Trail and their current roles at the Distillery, the amazing story of how Dr. Pat Heist and Shane Baker got together and decided to start the Distillery, and all of the great things that are currently happening at Wilderness Trail. And they also taste and review 4 different Wilderness Trail pours with Haley and Jerod, including the Bottled in Bond Wheated Bourbon, the Bottled in Bond High Rye Bourbon, a Single Barrel Rye, and the brand new 6-year old Bottled in Bond Wheated Bourbon. This Episode of The Bourbon Life Podcast is sponsored by The Stave Restaurant in Millville, KY and Pinhook Bourbon. Check them out online at www.thestavekentucky.com and www.pinhookbourbon.com.
Chat with Wilderness Trail Distillery co-founder Pat Heist. Topics include he and partner Shane Baker's backgrounds, how Wilderness Trail was started, being a "young" bourbon producer, choosing sweet mash over sour, and more!
Tiny Young Nose Johnson and Super Nash Visit with the founding owners of the company that produces yeast for a number of industries across the United States Ferm Solutions! Oh and by the way they also founded run and own Wilderness Trail Distillery in Danville Kentucky! The hour was packed full of stories from how they started, and the early days on the road! Don't miss a second of this weeks podcast at wilderness trail with The Scotchy Bourbon Boys Support the show (https://www.patreon.com/scotchybourbonboys)
När hiphopartisten med artistnamnet Socalled letade samplingar i gamla inspelningar med jiddischmusik blev han så förtjust i musiken att han ville sjunga den som den var. Han insåg vilken musikskatt som låg begraven, och ville hjälpa till att gräva fram och visa upp den. Joshua Dolgin, som Socalled egentligen heter, fick 2015 ta emot Dreaming in Yiddish-priset till minne av sångerskan Adrienne Cooper. I år kommer priset att gå till skådespelaren Shane Baker. Det har han just fått reda på när programmets producent Thomas Lunderquist ringer för att höra mer om hans digitala bravader och föreställningar. Vi får höra ett exempel ur hans nya projekt A blat jiddisch - Readings in Yiddish literature, där han i filmklipp på nätet framför monologer och berättelser ur jiddischlitteraturskatten, textat på engelska.
När hiphopartisten med artistnamnet Socalled letade samplingar i gamla inspelningar med jiddischmusik blev han så förtjust i musiken att han ville sjunga den som den var. Han insåg vilken musikskatt som låg begraven, och ville hjälpa till att gräva fram och visa upp den. Joshua Dolgin, som Socalled egentligen heter, fick 2015 ta emot Dreaming in Yiddish-priset till minne av sångerskan Adrienne Cooper. I år kommer priset att gå till skådespelaren Shane Baker. Det har han just fått reda på när programmets producent Thomas Lunderquist ringer för att höra mer om hans digitala bravader och föreställningar. Vi får höra ett exempel ur hans nya projekt A blat jiddisch - Readings in Yiddish literature, där han i filmklipp på nätet framför monologer och berättelser ur jiddischlitteraturskatten, textat på engelska.
Steve, Miss Beka Sue, Royce and Lenny talk about Shane Baker of Wilderness Trail Distillery. TBD music is by Kevin MacLeod (incompetech.com). Important Links: ABV Network Shop: https://shop.abvnetwork.com/ Our Club: https://www.abvnetwork.com/club Challenge Coin Challenges: https://www.abvnetwork.com/coin Patreon: https://www.patreon.com/theabvnetwork Check us out at: abvnetwork.com. Join the revolution by adding #ABVNetworkCrew to your profile on social media.
Nätet begränsar och frigör samtidigt. Om deltagarna i till exempel en digital åminnelsedag över en berömd författare som Sholem Aleichem ser varandra ganska kornigt och platt, och hör varandra med fördröjning och ett fult digitalt brus, så kan de i alla fall komma i kontakt med varandra tillräckligt för att kommunicera och bli förstådda på det där språket som ingen i den direkta omgivningen förstår, skratta tillsammans och njuta av varandras framföranden av sånger, monologer, dikter och berättelser. Jiddischskådespelaren Shane Baker i New York kan inte spela teater under pandemin. Men han kan arrangera diverse sådana virtuella möten för den lilla men globala gruppen jiddischtalande människor. Thomas Lunderquist har korsat Atlanten digitalt och fått ett samtal med honom om delar av hans digitala liv.
Nätet begränsar och frigör samtidigt. Om deltagarna i till exempel en digital åminnelsedag över en berömd författare som Sholem Aleichem ser varandra ganska kornigt och platt, och hör varandra med fördröjning och ett fult digitalt brus, så kan de i alla fall komma i kontakt med varandra tillräckligt för att kommunicera och bli förstådda på det där språket som ingen i den direkta omgivningen förstår, skratta tillsammans och njuta av varandras framföranden av sånger, monologer, dikter och berättelser. Jiddischskådespelaren Shane Baker i New York kan inte spela teater under pandemin. Men han kan arrangera diverse sådana virtuella möten för den lilla men globala gruppen jiddischtalande människor. Thomas Lunderquist har korsat Atlanten digitalt och fått ett samtal med honom om delar av hans digitala liv.
Scott and Dan sit down with Pat Heist and Shane Baker of Wilderness Trail. We discuss the history and future plans of the distillery, along with their new barrel pick program.
Host Jonathan Greene talks with Shane Baker, co-owner and master distiller of Wilderness Trail Distillery in Kentucky, on consulting in the industry first, launching WTD, starting with one barrel a day, how a band played a key role, growing fast and what's next. (Chat with Shane starts around 12 min mark) Also, Liz, girl_meets_beer_ on Instagram, joins for a 6-Pack of Questions.
Meet Diana Cohen (a/k/a Dina Godiner). She is the first cousin of a famous journalist, the late Daniel Schorr. She's also the first cousin of a not-so-famous violinist, the late Semyon Godiner. In 2008, Diana and Daniel had not met nor heard of their cousin, who grew up in the former Soviet Union and was now living in Israel. The Yiddish Voice got them together! How? Well, to find out, listen to that amazing story, told by Dina, and find out more about her interesting life. You'll also hear some of Semyon's voice and music, as well as an excerpt from Daniel Schorr's historic journalistic coup: interviewing Nikita Khrushchev! To hear even more from Dina (in English), here's her Wexler oral history video: https://www.yiddishbookcenter.org/collections/oral-histories/interviews/woh-fi-0000320/diana-cohen-2012 #Beyle100: Dovid Braun and Shane Baker discuss their connections, as two of the dozens of participants, to the upcoming international online concert Beyle 100, celebrating a century of the Yiddish songs, poetry, and artistic vision of the late Beyle Schaechter-Gottesman, Sunday Aug 9, 2020 at 1:30pm (New York time). For info, and to register to watch it live on Zoom, go here: yivo.org/beyle100 Music: Beyle Schaechter-Gottesman: Zumerteg, words and music by Beyle Schaechter-Gottesman, musical arrangement by Binyumen Schaechter, violin accompaniment by Alicia Svigals, guitar accompaniment by Meyshke Alpert Janet Leuchter and Meyshke Alpert: Harbstlid, words and music by Beyle Schaechter-Gottesman, musical arrangement and piano accompaniment by Binyumen Schaechter Intro instrumental music: DEM HELFANDS TANTS, an instrumental track from the CD Jeff Warschauer: The Singing Waltz Air Date: August 5, 2020
A great interview with a good friend of mine! Being Artist of the Year for Phoenix is on a long list of achievements for this individual! https://shanebakerstudios.com/?fbclid... Anthony Smith Management Consultant Helping Managers assist their employees in finding their why, creating a path to achieve that why, and keeping them on that path. Anthony SmithManagement ConsultantHelping Managers assist their employees in finding their why, creating a path to achieve that why, and keeping them on that path.Social MediaInstagram: https://www.instagram.com/theeanthonys/Twitter: https://twitter.com/TheeAnthonySFacebook: https://www.facebook.com/TheeAnthonyS/PodCast: http://theeanthonysmith.com/YouTube: https://www.youtube.com/channel/UCwjmEGx5yjy45FTvJQfFk4wWebsite: https://www.theeanthonys.com/Itunes for Podcast: https://pcr.apple.com/id1441376301Google Play for Podcast: https://play.google.com/music/listen?authuser&u=0#/ps/It4z3uya27c3ymxic26logax64a
Red Hook Rye... that bottling might be what made LeNell a household name among bourbon unicorn chasers, but LeNell has a story to tell when it comes to the spirits industry. Her story is filled with fortunate encounters that propelled her name and eventually put her little shop in Brooklyn on the map. Like any endeavor, her story has highs and lows. LeNell shares what owning a store in Red Hook was like back in the day and how she has gone back to her roots in Alabama. We also touch on secondary pricing of her famous private label. Now, before you go any further, this podcast does contain some explicit language so don't say we didn't warn you. You get to hear the real LeNell Camacho Santa Ana. Show Partners: The University of Louisville has an online Distilled Spirits Business Certificate that focuses on the business side of the spirits industry. Learn more at uofl.me/bourbonpursuit. At Barrell Craft Spirits, each batch is it's own unique expression of their blending process. Find out more at BarrellBourbon.com. Receive $25 off your first order at RackHouse Whiskey Club with code "Pursuit". Visit RackhouseWhiskeyClub.com. Show Notes: Jim Beam Article: https://www.thedailybeast.com/the-beams-are-americas-first-family-of-bourbon This week’s Above the Char with Fred Minnick talks about the Super Bowl. When was your first taste of whiskey? Do you care about Alabama football? Where did you get the idea of LeNell's? What were your early days like? Did your store ever experience any crime? How did you get into the liquor business? Why did you focus on bourbon? Talk about Straight Bourbon. How did Red Hook Rye happen? Tell us about the process of selecting Red Hook. Do you have any Red Hook left? What are your thoughts on the secondary pricing? What hurdles did you face opening up a store in Alabama? Why was this store so important to you? Do you feel like it is better now as a women in whiskey than in the past? Tell us about the success of your store. Are you helping other businesses open in your neighborhood? What is your newest project? 0:00 I love bourbon, but I'm not ready to restart my career and be distiller. I have a bachelor's degree and I want to continue to use those skills in the whiskey industry. So check this out. The University of Louisville has an online distilled spirits business certificate. And this focuses on the business side of the spirits industry like finance, marketing and operations. This is perfect for anyone looking for more professional development. And if you ever want to get your MBA their certificate credits transfer into u of L online MBA program as elective hours. Learn more about this online six course certificate at U of l.me. Slash bourbon pursuit. 0:38 Now hold on Kenny we have to anytime I talk to someone from Alabama. I gotta find out. Are you an Auburn fan? Or tide fan? Neither I don't give a shit. 1:01 This is Episode 238 of bourbon pursuit. I'm one of your host Kinney, and it's time for a bit of bourbon news. Lou Bryson and acclaimed bourbon journalist and author wrote a captivating story called America's first memory of bourbon, the beams. I'm going to give you a little bit of context about the article and hope that you go read the rest of it because it gives a historical timeline of James bullguard beam, better known as Jim Beam, and distilling bourbon before prohibition, what he did after prohibition ended, and how this family lineage just as tie spreading all across the bourbon industry. Now during Prohibition, he tried other businesses including a rock quarry, and an orange grove that ultimately failed. So he found investors in Illinois to fund a new distillery after prohibition ended. Along with his son and two nephews. They built a distillery in 120 days and open on March 25th 1935. Jim was 70 years old at the time, and before prohibition, the beam family brand had been a 2:00 Old tub bourbon whiskey. To Jim's dismay, he learned that the rights the name had been sold during Prohibition. Despite this setback, he was undeterred. And that's when the whiskey officially became Jim Beam bourbon. The story then dives into this mid 1700s with Johan is Jacob beam. And then from there, the family lineage starts really spreading and talks about how they helped create early times distillery toddies liquor, heaven Hill, and their ties and estates of Weller Maker's Mark Frankfort distillery JW dance for roses, mixers, and so many more. You can read the full story with the link in our show notes to the daily beast.com wilderness trail one of the founding distillery destinations on the Kentucky bourbon trail craft tour has advanced to join the Kentucky bourbon Trail Adventure becoming the 18th stop on the world famous journey that showcases America's only native spirit. co owners Shane Baker and pat heist are recognized globally as leading fermentation specialists to their original company. 3:00 firms solutions, consulting with distilleries around the world to develop products and enhance production. And you can listen to Pat and Shane back on episodes hundred and 21 and 130. They're open for tours Tuesday through Saturday, and the visitor experience includes a 45 minute walking tour and an educational tasting seminar in the tasting room. You can learn more at wilderness trail distillery.com Talladega Superspeedway has announced that Clyde maze whiskey has become its official whiskey. Roy danis Chief Executive Officer of konica brands, which has Clyde maize and its portfolio said the partnership with Talladega Superspeedway is particularly resonant for Clyde maze because they have a similar origin. Stock racing was invented by moonshiners who use fast cars to escape the law. Clyde Mae was an Alabama farmer and a moon shiner who dodged Olam self a few times. They are the official state spirit of Alabama and Talladega is one of the most famous venues in the state. Clyde may himself 4:00 What has been proud to know his legacy continues through this Talladega partnership? 4:06 Now you heard it when we start started the podcast but I want to say thank you to our returning sponsor, the UFL College of Business and the online distilled spirits business certificate. We had a few listeners enroll last time, so perhaps it's time for you to give it a look. Make sure you go check it out at U of l.me slash bourbon pursuit. Now, Red Hook rye. That bottling might be what made l&l a household name among bourbon unicorn chasers over the years. But lamelle has a story to tell when it comes to the spirits industry. Per story is filled with encounters that propelled her name, and eventually put her little shop and Brooklyn on the map. We hear the story of owning a store in that area back in the day, how it was like and Holly she has now gone back to her roots, opening up a store in Alabama. Now, before you go any further, this podcast does contain explicit language. So don't say we didn't warn 5:00 You, you get to hear the real lyndale Camacho Santa Ana. All right, it's that time. Let's see what jover barrel has to say. And then you've got Fred minich with above the char. 5:12 I'm Joe Beatrice, founder of barrel craft spirits. each batch is its own unique expression of our blending process. Find out more at barrel bourbon calm. 5:23 I'm Fred MiniK. And this is above the char. Here we go into the Super Bowl. Oh my gosh, this is a great matchup if you're a sports fan, you get to see two amazing rushers in the San Francisco 40 Niners up against one of the most explosive offenses I have seen and some time. I mean, Patrick mahomes is this guy that you know, he may be down 25 points and he's like, Oh, yeah, I'm going to show you and I gotta tell you, I am so so glad that we have the matchup that we have because it is a 6:00 It is kind of like a football fans dream, great offense against great defense and one really good offense against a really good defense that you know what's going to give here. Anyway, this is not a football podcast. This is a bourbon podcast, so I should probably get to it. The reason why I bring up the Super Bowl, it wasn't until 2017 that the NFL even allowed spirits advertisers, so for years they had a ban on distilled spirits advertising within the NFL. Now, you got to remember to spirits had not been advertising on television until 1996. The industry had put a self imposed ban on advertising from spirits having this kind of notion that you know, if they promoted themselves, they could be drawing the ire of the prohibitionist this this held true until the mid 1990s until a small group 7:00 From Crown Royal that we call a code breakers broke the code of the distilled spirits Council and did a small little test ad in the Corpus Christi Texas market that went into like the spirits council changing their basically changing a lot of their their code. And so now you see spirits being advertised consistently. However, sports teams still struggle to bring in booze advertisers because what happens at these games people get really drunk. They make fools of themselves. I mean, there have been many incidents of people getting hurt. I think there are many people being killed by you know, drunken assholes before. And so it's often a bad look in the eyes of people who on these NFL teams to associate themselves with the liquor brand. Well, in 2019, the NFL actually changed their their belief they relax their policy on alcohol sponsorships, and allow the league to expand this game. 8:00 expand the use of basically allow a brand like Jim Beam to partner with a player. And that's the first time that anyone had ever done that. And if you recall a few years ago, you had Richard Sherman on the podium talking about how the NFL wouldn't allow people to partner with alcohol brands. So I'm glad to see that the NFL has relax those policies. I hope that it will continue because there is not many things better than enjoying a great football game with a good bourbon. So while you're watching the Superbowl, think about it. You're actually kind of witnessing a little bit of spirits history too, because I'm sure we're going to see some cool spirits ads. Let's just hope they're not blocking. And that's this week's above the char Hey, if you want to learn more about the history of bourbon and advertising, check out my book bourbon, the rise fall and rebirth of American whiskey and make sure you're subscribing to my YouTube channel and checking out my new podcast. Just search my name Fred minich. Until next week, 9:00 Cheers 9:04 Welcome back to another episode of bourbon pursuit the official podcast of bourbon getting in Fred here today. And this is going to be talking to really it's it's kind of like two facets of it. We talk a lot about having retailers on the show and sort of what has that meant in regards to the bourbon boom and the business and, and really how they are changing their strategy of going forward and how they're, they're really marketing the products inside of their their walls to these newer consumers. But on the other hand, our guest today also comes with a pretty storied past. She's had her name on sides of bottles and all these things before that has kind of took her to a new level of fame where she's had write ups in multiple magazines and articles and blogs and stuff like that. So I'm really excited to talk to our guests today. Fred, how did you come to know our guests 10:01 Well, I think, honestly, it was through will it like I, I, I learned of her very early on 10:10 when I was writing my book, whiskey women, and she was kind of became like this, like this kind of like folklore legend, within, like, within the legends of bourbon, you know, I, I find 10:30 our guest today to be one of the most 10:35 underrated heroes of bourbon, and I'm a really American whiskey. And I genuinely mean that because she's very humble. She doesn't like attention. She doesn't want to be in the limelight. She just loves whiskey. And at the end of the day, I think that that's why most of us adore her. Yeah, I think I think he's 11:00 said it, right? It was funny when we were when I was talking to our guest lyndale today about getting her on the podcast and I was trying to say like, oh, like, you know, I promise like it'll be good like, here's our number she goes I don't give a shit about your numbers. You know, it's really funny. She's like, I just shy she didn't care. And and most of the time you talked to a lot of people in this industry and they kind of want to know what your reaches like, what are you going to help them and she's she was she's very humble about it. And hopefully that that's really going to shine through as we start talking here. So without further ado, let's go ahead and introduce our guests. So today on the show, we have Lynette Camacho Santa Ana, she is she the boss of one L's beverage boutique in Birmingham, Alabama. So Linda, welcome to the show. Thank you. Well, we're very excited to have you on and kind of before we get into the story of you and Lynn Nels and the Willetts and all that kind of stuff kind of talk about like your introduction to whiskey. Can you were 12:00 Remember that sort of first bottle that first taste, you know, we've had other distillers on and they say oh, we've had my, my grandpappy gave me a wee nip when I was a little little young lad like what's what's your what's your story there come from a teetotaler background so there was no drinking in my youth had an alcoholic grandfather so my introduction to whiskey was him coming home drunk, beaten the fuck out of my grandma. So there's some reality of our business right there. 12:28 I did not drink until I was 21. So my best recollection of like a first whiskey would have been 12:37 probably jack daniels passed around a campfire, like many folks and in the south. 12:43 kind of talk about your, your, you know, where you come from your youth and all that sort of stuff as well, because I think you kind of talked about a pretty interesting background. I grew up here in Alabama, in North Alabama. I left Birmingham 12:59 in 2000 13:00 went to New York. I was in Birmingham for 10 years before I went to New York. I was in New York for about 10 years before I moved to Mexico. And now back in in Alabama as of 2011. Now hold on Kenny, we have to anytime I talk to someone from Alabama, I gotta find out. Are you an Auburn fan? Or tide fan? May there I don't give a shit. 13:24 Would you say you might be the only Alabama that does not care about college football? Well, I've always been a critical thinker. And growing up I never understood why my family were Crimson Tide fans when nobody in my family had graduated from high school, much less gone to college. So I always question like, Where did that start is some kind of like heritage thing, like who woke up one day and said, Oh, Roll Tide. 13:50 That's hilarious to me. So I kind of want to also touch on sort of the history of you and how the 14:00 Brand kind of got started, can you can you really kind of take us back in the history books and and sort of like where did the idea come from to open up the first boutique? When I mentioned in your My goal was to really just deep dive into the industry and fate and figure out my path and I didn't move to New York in 2000 with the goal of opening the store, but I worked in retail, I worked in restaurant and done bartending. 14:25 I had a master's degree in Public Administration, I was in university admin before I left Alabama and went to New York, but it was time to really pursue my heart and just take the risk to jump into the industry with both feet. So 14:41 after work and pretty much all aspects of the business including sales, 14:47 rep five different wine books in New York 14:51 before I opened the store, and I didn't know whether I was going to do the store or bar first. 14:58 But it just fell into place. 15:00 made sense for me to go with the store first my goal has always been to open an on and off premise business situation at some point but the the on premise never happened in New York. 15:12 And in 2003, I opened the store and Red Hook Brooklyn after finding a little hole in the wall that I could afford to. To get started with it was boarded up. storefront actually had concrete blocks in the window. 15:30 It wasn't just boarded up it was concrete blocks. And the neighborhood that was 15:36 pretty rough around the edges. There was a meth clinic around the corner and 15:41 a whole lot of shenanigans in that neighborhood. The median income was $10,000. three fourths of the population lived in subsidized housing. 15:49 But it felt like the right space for me and they turned out it was incredibly successful in red Hook's crazy now with real estate but um 15:58 Wow, it's it's amazing. 16:00 seem to think about this. But, you know, you were part of the story of turning around. Red Hook. Yeah, I was part of that story. I wasn't. Yeah, I can't take credit for all that went on in Red Hook, but I was definitely a part of it. 16:15 Good or bad. I mean, the word gentrification has lots of connotations and I don't ever feel like a ginger fire because I think there's a certain level of income has to come with that. And I've scrapped a whole lot in my life to be where I am today, but I did come with a trust bond open up anything. 16:35 But yeah, I think the same thing here in my neighborhood and Birmingham, I found this property and it felt right and everybody thought I was crazy, just like they did in Red Hook Brooklyn. And I said, why not? What Why doesn't every neighborhood deserve a good liquor store? No matter what the economics are? Yeah. What were those early days like me who was like your average customer? What were you selling? There in Red Hook? What was that like? 17:00 was all over the place and it's really funny to go back and look, one day I run across some some old notes from the like the first few months it was hilarious because it was like 17:14 well painted my nails sold a bottle of Pappy 17:21 was just like slow and sleep because I nobody knew me you know and opening here in Birmingham was just like, night and day like we hit the ground running and we've been just packed from the beginning. But um, you know, our early customers were a lot of neighbors in Red Hook, spanning the demographics, black and brown and young and old and all economics. And then once people discovered what I was doing, it just became like this Mecca destination spot where people came from all over New York as well as you know, when I'd be trapped people be traveling to New York, they make the effort to come out Red Hook was like a 45 minute 18:00 schlepped from the closest subway stop, so it wasn't an easy place to get to people had to really want to be there. 18:07 Now in that first in that first year, like we we see on the nightly news of, of liquor store robbing robberies all the time, and that was certainly the neriah at the time when you you mentioned, you know, some of the shenanigans that were going on when you were moving in. Did you ever have any incidents early on or was there any like times you you like you were afraid to open up or closed or anything like that because of I never had any crime and I fully believe that you attract what you put out. And if you walk in fear, then you attract reasons to be afraid. I walked out of that store many nights with thousands of dollars after midnight and walked in my apartment. I never had anybody bother me. And this is a great story. I love telling this story because there were you 19:00 A lot of people like I said three fourths of the neighbor population lived in New York's biggest housing project 19:05 and there was a gentleman who came in the store in the the early days of it opening and 19:13 you know, the kind of guy that might my warning bells would that you know, you get the racist shit with you grits everybody does it don't matter what how much you gonna say you ain't racist. We all have stupid, runs their heads, he walks in the door and I was like he's backed me up. 19:29 Gold grill he just looked like he was ready to come in there and race somehow with me. I'm 19:36 trying to just suppress all the crap that was running through my head and treat him like I was going to treat anybody else and he became a great customer. He was a man of few words. He would bring his friends in. He bought the banana vodka to begin with. We finally moved him up the Shark Bay so 19:53 he's buying like sharp I blood orange like it 19:56 but the end of that story is 20:00 One night, we got over here him talking to some friends. And he said, 20:06 Yo, man, have you been to that woman's store? She treats you with respect. There's no bulletproof glass, and she's got really nice things in there. Boom. I mean, 20:20 here's a man living in the housing projects. And it looks like he might be the kind of guy who's gonna like, take you down. And yeah, he wants to be treated with respect, just like anybody else. 20:30 Yeah. 20:32 And again, I think that kind of goes back to what we were talking about earlier. And just, you know, the personality you kind of show it through there and what that means. But you know, one thing I kind of want to touch on one more time before we go too much into the your time here in New York. Because you said that you were going to go all in, but what was what was that like? pivotal moment or what was that idea that said, Yeah, I do want to go all in. Because you know, you had you had come from a background that 21:00 Didn't have any any alcoholic you know you didn't drink anything growing up you kind of abusive in the grandfather era. So kind of talk about like what made you want to do that as well? Well, I got custody of 14 year old sister when I was 21 years old and 21:17 I needed like many people who get into the liquor business and some form of bartending to make money and so I was bartending and cocktail waitressing on the side, just have some income to better support our household. 21:32 got bitten by the bug and for years, I just kind of dabbled in that way. I wasn't doing it full on. 21:40 But you know, sitting in my office at university one day pushing a bunch of papers around my desk, I realized I was really spending a whole lot of my office time plucking off and researching drinks. 21:53 I was like, you know, maybe I need to really rethink this had a very cushy job with great benefits, but I'm 22:00 Friend of mine who's a librarian once gave me a book. It's been around for a zillion years in a million iterations called What color is your parachute. And if you actually go through that book and you do all the exercises, which are not easy, it really makes you sit and dig deep. It will give you an idea of what your heart's passion is career wise. And so at the end of that, I was like, I need to be in the liquor business, and I need to move to New York. So I literally just like yeah, I quit my job, sold my house, sold my car, and then packed a moving truck and went to New York. But now 22:33 as there's often in a story that involves involves New York, there's there's a romance aspect of that because I was dating a guy long distance for a long time in Indiana, and he had to said, let's finally get together. We've been together for four years. He's like, you want to go to Atlanta or New York and I was like, fuck Atlanta, let's move to New York together. And he broke up with me before I actually did the move, but I took red lipstick and wrote on my mirror for me and I did it anyway. 22:58 That's awesome. I mean, cuz 23:00 That's actually I was getting ready to ask like why New York of all places, right? Because sometimes, you know, my wife she spent a an internship in New York one year, it's not an easy place to live it'll it'll chew you up and swallow you up because it's, it's, it's very, very expensive to live and some of the parts of it and stuff like that. So, interesting story and just, you know, if you want to be in the liquor business, because everybody wants to be in New York, so you have tremendous access to things but um, I went to New York when I was 18 years old or seven, I was 17 for a high school senior trip, and it was the first place I ever felt like I was home. Yeah, I mean, it's it's a melting pot of all kinds of races and cultures and, and everything right there. And I think the one thing that I love about New York is least when you go is you could go to a different restaurant every day, your life and you could never run out of places to go eat. Yeah, I wish you could run out of money. Yesterday real quick. 23:54 Well, you could live in New York. I mean, yeah, everybody wants talk about rent and real estate, but you can live in New York. 24:00 economically. I mean, I did it for years. Hmm. Alright, so let's get back to whiskey business here. So what was let's let's talk about, you know, it's a package store. And we understand that most of the time that it's not whiskey that sells and keeps the door open. It's everything else that's that's around there as much as Fred, to his chagrin, he has to understand how that works, right. But kind of talk about now, unless maybe unless you live now. So kind of talk about like, was there a, like a niche or a market for whiskey that you saw when you were pushing it, like kind of talk about how you you started getting into that business? My main thing was how I started focusing on bourbon. When I opened my store. I didn't know shit about bourbon. That's just being honest. But it was my Southern connection. And so when I was sitting down and just trying to like, vision board, my store concept was like, it just makes sense for me to make a big focus 25:00 Because of this store be my Southern connection. And so of course, you know, bourbon, why else not? Um, so, you know, those first month the store was incredibly slow and I would, we were open till midnight, things were definitely slow from 10 to midnight. So every night 10 to midnight, I would pop sounds and taste it and I be on straight bourbon calm, like, What the hell was everybody saying? What is this, you know, get out there. Just try to like, soak up as much as I could. And 25:29 it just sort of, you know, I was preaching bourbon before it would became cool. And it wasn't even that, you know, I wasn't like trying to create a trend or whatever. I was just really just trying to be true to myself and raise. Well, I think if you're on straight bourbon, you were one of the early people that were really talking about it. I mean, that's that's the big board, if you will, well, you know, it was General Nelson. Everybody would gather for every bourbon festival and and so did you kind of foster because I know that a lot of people from straight bourbon still hang out there. 26:00 They'd still do the the kbF kind of gatherings and stuff like that. It Were you a part of that that early group in those sort of gatherings too. Oh, yeah. Yeah, you know, I always had rumors. 26:14 Yeah, Sam I met Chuck Cowdery. We had his 26:19 straight bourbon book launch at one of the members houses there in Kentucky and 26:25 but once the store became so busy, it was just impossible for me to stay as active on the board. 26:30 I had to pull away of course, I couldn't, couldn't sit around and fuck off on the computers. 26:38 Absolutely. And so I guess was that just business taking off just in general? Because you had mentioned at the very beginning? Yeah, you painted your nails soda bottle. And then I guess I guess at some point you hit like the inflection point. Yeah, I made. A mentor told me when I opened you're going to think you're dying for three years. And then something magical happens in the third year. 27:00 And that's exactly what happened. It was like, third anniversary came around and then all of a sudden they just took off. 27:08 So you start getting into whiskey. Talk about like the selection that you you started off with and did it grow over time like as you got into bourbon and you tried to 27:20 get my hands on in New York, and there's, you know, a lot of availability there. And it didn't matter what it was. You know, if it said Barban on it up, put it on my shelf. 27:31 We did what we call cats and dogs, tastings and do whatever it wasn't just all about, you know, trying to have Julian Van Winkle come in store. Um, you know, even a funny story. The first time I met Julian was at 27:46 one of the whiskey festivals in New York and I was scared shitless 27:51 I was like, I said, I just gotta rock this I just put on some like pink suede pants and black. Hi Oh birds, Walker Banyan. 28:00 A sea of drunken men and walked up to God and and handed him my business card and said, You don't know me, but you need to and I just walked away. 28:09 We, you know, made friendships over the years. And we tell these stories, and it's hilarious, but he was like, I just like, hell is this. 28:18 So yeah, we came to my store, and we did a bottle signing in those early days. And I had people just like, packed and then the black cars came from lower Manhattan. And he just was looking at me, he's like, what the hell, I've never done an event like this. And I was like, well get ready. It's common. If you don't know it, you're about to just be blown away and he was like, Okay. 28:42 So, you know, I was an early believer in what he was doing with the Pappy label, and when I close the store 2009 I still had I still had Pappy on the shelf. I started right around the show. Wow. You know, it was that in my basement for years. 28:58 So speaking of Red Hook, right 29:00 Let's let's get into that. How did that happen? Uh, much in the same way as anything. I believe it happens. It just happens naturally. That wasn't anything I clamored for drew and I became friends through the industry. 29:16 I remember the first time I met him, he came to one of the whiskey festivals in the room was all a buzz because, you know, Evan had been a hermit for so long. And he was there's a Causeway near Oh my god. Andrew, like me was very Matter of fact, just like, cut through the bullshit, just tell things like it was and we hit it off, stayed in touch. And once I think we were just like hanging out in Bardstown and he said you should do we should do a barrel we should we should do a label for you. 29:45 And we didn't did and wasn't a whole lotta not a whole lot of thought process. Just say Sure. Why not. Let's 29:53 kind of created this iconic label. You know, first of all, Red Hook ride just has such a 30:00 Beautiful name to it. And even if you're not familiar with the Red Hook area, like you could live in Boise, Idaho and not be familiar with that area, you're like, wow, Red Hook is such a cool name. And then you see that and you see that arm with the tat it just was that your idea? I mean, who came up with the name and that art? I came up with the name because I was trying to do something to honor my neighborhood. 30:26 Amanda alliteration, so that was a natural thing. 30:31 The artwork was the the Brooklyn artists who did my postcard artwork, and I don't know if you ever saw him on postcards, but they were incredibly racy. 30:42 He was just hilarious and he would always push even for me would push my boundaries of racy 30:49 that 30:51 I was talking to marketing forums about design and the label and he just showed up and he was like, Can I give it a go? Can I just like, throw something that 31:00 Gather and you tend to whether you like it or not, before you like commit to these big firms to design a label for you. And he showed up at the store one day, and he was like, Well, you know, I'm trying to be you, you're trying to be true to the neighborhood. I call it red and grind like to be true to the history of the neighborhood. And 31:16 this being on the waterfront of Brooklyn and stevedores being a part of the history of, you know, big burly man on the Datsun loading ships and whatnot. And so yeah, he just presented it and I was like, done. That's the label right there. 31:30 I mean, seriously, it is. It is a kind of a showstopper, you're walking around, you see that label, even if you don't know anything about whiskey, or you want to taste it, you want to look at that beautiful piece of art, because that's what it is. It's art. So it's gorgeous. Yeah, he was so much fun to work with and just trying to do things outside the box. I mean, there's so many boring whiskey labels out here. 31:54 I'm working on another one right now. That's going to really make you 32:00 laugh a lot. Oh, they like nails crazy as hell. 32:05 It took a break. She was like, we just got to do this. And it's using a local artist here in Birmingham. 32:11 And I'm keeping it under wraps for that. 32:14 Well give us till the end of the show to get it out of you. 32:19 Take us take us through the process of selecting the whiskey for Red Hook, right because yes, the label is gorgeous. But I've got Red Hook rise one of the top five rise I've ever tasted. I mean, it's it's incredible. So take us through selecting that whiskey. As you know there were four barrels and the first barrel drew a night with a couple other folks are just in the warehouse, literally like just walking 32:50 over barrels and 32:53 popping bongs and tasting whiskey and passing it around like yes, no, yes. No, yes. No. And that number 33:00 One is still my favorite of all four barrels. I mean you know what's really just being able to paint kind of the cream of the crop the the barrel was phenomenal. Do you remember some of the the ages that were on these? Cuz I can't I can't bring up my notes right? That first one was 23 years and the rest were 24 you know, not a lot of people know that to make happy 2030 stocks. I don't even drink it. 33:26 The age of bourbon it at that level is usually mean it's over worded and it won't hold up in a glass. tell people all the time you can spend a fortune on Patrick 23 like let it sit on your counter for half a second come back and it's like, you know, oxidized and cloudy and funky. 33:43 But you know what made that whiskey so special with that he said they had dumped the barrels that they had initially bought and refilled bourbon barrels with the rye so that whiskey could sit there for a little longer at that age. 34:00 not be so over the top with wood. And we didn't really talk about that we didn't market it. But that that's one thing that made those all those barrels so special. And then the, you know, it's been so long I don't remember who was with me on each pit, but at one point I drove down with Don les from New York who had worked with me a little bit in the shop, and he's now you know, cocktail rock. He's like a Barton and God is he's amazing. And I really treasure him. He came down with me and another. Another guy got started just kind of working with me in the shop. We had one at one point. They each came I can't remember which barrel that was. 34:46 It's been so many good barrels. He came. Well, when he was there. I remember you know, we were just passing glass around. We all had to agree on it. It was you know, it was I had to pass my lips first and I thought it was worthy and then I passed 35:00 sit around and we were all like, man, yeah. Or maybe it had to be like a like all out like, Yeah, that one. So very scientific process kind of. 35:09 It sounds like exactly what happens in barrels selections nowadays. So it's just, you just, you know, you just had the luxury of being in there quite early when Yeah, like that was around. Yeah, yeah, that's never gonna happen again. You know, I've had so many people reach out to me. There's a store in Red Hook that asked me if they could buy the rights to it. And I was like, dude, that's not going to exist anymore. I that label is done. There's a Red Hook rye beer. Like if somebody's been trying to launch that today they'd be sued by somebody making beer that wouldn't like that label to be around. 35:43 So now I'm going to be your agent here the the asking price they so they want to come in and they want to buy that the the Red Hook right rights. What do you think and Kenny started out a 15 million. That a good that a good number? That's up there. 35:58 Right. Maybe maybe five 36:00 That's a five. Okay, so we're going I was going to high. Alright, so now we'll we'll come in and negotiate this for you get a 5 million deal. We won't even we won't even take a cut. We just want the whiskey. 36:14 Well, what Red Hook right? Red Hook right? do you have left? I don't even have any. I don't have any left. I'm not I sold all of it to raise money to finish my store. I had such a struggle getting the money I needed to finish construction. 36:30 It took me seven years to get open here. Wow. I really didn't even realize what I was sitting on. I've been out of it for a bit as a new mom and haven't been out of the country for two years. And my ex husband kept saying you have got all this whiskey out. You have no idea. It's like everybody at my bar is asking me if you if you'll sell it to them and I'm like whatever. I come on. Got some Pappy and some record Rob big deal. And then one day I called and talked to drew and I was like, Hey, man, I'm really hurt and I need I need to get this business. 37:00 I've been 37:01 divorced and you know, things were really tough. It's a single mom. And he's like, Well, I know, Doug sold some of his bottles for like 3700 or something. So I know you can can get around that, you know, and I put the whole set of four out 37:17 bottles number two, and I couldn't get anybody to offer me more than 20,000 for all four. And I had everybody under the sun messaging me and, you know, some even like calling me names. It was it was a side of the sex is bullshit in this business that I hadn't been exposed to in a long time and kind of threw me I was so disrespected in that process. And you know, and then you see now like those same guys who were like, call me a con or trying to sell for number two's for $20,000 or turn around now and sell one for 16. 37:52 So I'm like, Okay, well, I'll just stick to my retail and y'all can play around with the bootleg. And I'm done with that. Yeah. 38:00 Isn't for that is unfortunately a really 38:04 nasty side of our culture that you know it's very much very pocketed to the enthusiast side like you don't really see that but I'm sorry you went through that I really am sorry you went through that as as as somebody who loves this community and 38:23 i'd love I'd love it if that would stop but sadly it won't and and i will tell you that they they attacked you for being a woman you know they say similar things to man they just that I've seen this time and time again and those groups is like when it comes to this stuff people go overboard and the private messages and then they get very dirty very mean. And I'm very sorry you had to go so different from the environment of like a straight bourbon com or bourbon enthusiast calm experience I'd had. Well, yeah, there 39:00 Be a TIFF, Aaron there, but it was overall a very civilized and yeah, the level of bourbon mania going on in these secret pages is something that really disgusts me. And here's the thing to live now, how much of those people really know? And what do they really add to the conversation? Yeah, I mean, just wanting money grew, you know, Drew and I've had many conversations about that kind of thing. And you know, I'm grateful. I'm grateful that that exists in many ways. 39:31 Because I did end up selling my bottles and that money put the roof on my store, but at the same time, there's a I don't know, I've always been about building the relationships. It's never been about just the business or barely whiskey for me. And when it gets to this level of just doggy dog, who's who's got the biggest collection and who can get the most money for it. I just bores me. 39:57 Yeah, absolutely. And it's 40:00 And I think you'd kind of hit the are you said it right there. Last time I checked, I think some of those red hooks were 15 even up to 18,000 bottles, something like that. And I guess like what is what's your thought on that valuation or price? 40:19 With the careers of master distiller spanning almost 50 years, as well as Kentucky bourbon Hall of Famer and having over 100 million people taste his products. Steve nalli is a legend of bourbon who for years made Maker's Mark with expertise and precision. His latest project is with Bardstown bourbon company, a state of the art distillery in the heart of the bourbon capital of the world. They're known for the popular fusion series, however, they're adding something new in 2020 with a release named the prisoner. It starts as a nine year old Tennessee bourbon that has been finished in the prisoner wine companies French oak barrels for 18 months. The good news is, you don't have to wait till next year to try it. Steve and the team at Bardstown bourbon company have teamed up with rack house whiskey club rack 41:00 Whiskey club is a whiskey Month Club on a mission to uncover the best flavors and stories that craft distilleries across the US have to offer. Their December box features a full size bottle of Bardstown suffusion series, and a 200 milliliter bottle of the prisoner. There's also some cool merchant side. And as always, with this membership shipping is free. Get your hands on some early release Bardstown bourbon by signing up at rack house whiskey club.com use code pursuit for $25 off your first box 41:30 what is what's your thought on that valuation or price? I mean, is that something that I know you probably never dreamed it would be like that but like what is your What is your really like your gut thought? Do you really think you really think it's worth that you kind of like man, it's just that's just crazy shit. Like, you know, you've heard this a million times is anything worth it? I mean, that's object and if you think it's worth it, you got that kind of cash and it's worth it but you know, I spent 41:58 $17,000 on my 42:00 Business property $5,000 on my house I'm living in. When I say these kind of numbers, it makes me quiver a little bit because I'm like, wow, like that's, that's like a place somebody could live and you're just going to piss that in a couple of hours. So yeah, it's a little disturbing sometimes. But then, you know, if that's the kind of cash flow you have, who am I to judge you for spending that kind of money on? escape? I mean, there's people who had that's just a blip in their bank account. So you know, I bless it and saying, may you be even even better and and more well off to benefit somebody. 42:35 So Kenny, there's a retailer in California selling a bottle of Red Hook rye for $30,000. Well, you say selling they might have it out there, but that doesn't mean it's being bought. And it's just like the guy 42:51 in New York with 50. I mean, Lee Lee taqman bought that set that I just mentioned, the number two's he bought some other bottles. 43:00 For me as well. And then when you put that Red Hook where I set out $475,000 on this website, it went like wildfire. And I messaged him, I was like, like, I like you. You spent less than $4,000 a bottle on some of that stuff. So like, Where's that number coming from? And he just laughed. He's like, Man, it's just marketing. Everybody's talking about it. And it went viral. And he was a marketing genius for doing it. He brought ton of people to his business because they were all like, Oh, my God brought $475,000 That's crazy. But you know, people came to the store to talk about it or see what else he had. Somebody sent me a link the other day Christie's auction house had a Red Hook. Right? Let's starting bed of 20,000. 43:40 Okay, I think we've we've talked about the Red Hook. rhyolite and just the crazy valuation goes, I know bottle for 50,000 Okay, get my checkbook out. 43:51 got here. 60. Okay, well, let's, uh, let's wait until the next. Maybe that should just be like the new index like it's the Red Hook right? 44:00 index to see like how how crazy is the bourbon Richter Scale getting year after year? Maybe that's what you should do with your stuff. Guineans, the just start pricing it 1000 to $5,000 a bottle and then people go crazy for it. See what happens. I'm all I'm all about it 44:16 is Red Hook ride number one I saw bows for $75 a bottle 44:24 but even back then, this was what what year was this? 2008 nine um I think the rennaker I started in what was it? 2007 I can't remember the year but yeah, even back then 75 is a probably might have been a lot for a lot of folks, you know? Well yeah, I mean, it was but a barrel for went up to 350 and people were like, Whoa, she's getting crazy. 44:52 And so let's let's kind of like move that forward because you know, those those bottles help build the business down in Alabama. So kind of 45:00 Talk about you know, seven years to get this this up and running kind of that. That's That's a long time to really work on something I mean, kind of talk about what was there, you know, other than getting money I mean, were there any other kind of like hiccups and hurdles that you had to face along the way to make that happen? Because everybody knows that an Alabama it's really easy to just open up liquor stores. Opening is pretty easy. I mean, it's, it's not difficult to open a private store here. 45:28 The liquor licensing process is not dreadful at all. Um, 45:34 I figured what control states it'd be a nightmare. It's not at all and it was even cheaper to open here than it was to open in New York as far as licensing and everything. You know, the challenges were it was mostly financial. And I said I would never do this again, unless I own the property. I bought the property thought that it would be pretty easy to get financing having done this before, and I learned real quickly that since I'd been closed for so long, it was considered 46:00 At a new startup, I brought my husband here from Mexico and we had to go through naturalization for him. I got pregnant, you know, there was just a whole lot of stuff on my plate, then, you know, it was a great lesson and what a woman goes through when you decide to start life again 46:21 as a single mother, because 46:25 it was very difficult for me to 46:30 one make living while I was trying to open the store and there were plenty of people were like, yeah, we don't mind you know, come up here and Bartana bartended a shit ton of private parties. 46:39 Like, pamper myself out made things work. But the financing like so many people be like, Oh, yeah, you know what you're doing. But you know, once you've been open for three years, 46:50 get money from us. That's the classic you know, like once you're once you don't need it, you can get it and that there's a lot of systemic racism and I call that out regularly. 47:00 And that doesn't go over real well. Neighborhoods who are predominantly African American really struggle with getting investment money from banks oftentimes. So yeah, there was a whole lot of challenges to jump through. But yeah, I just took it. I took it one day at a time, one moment at a time. And it took me seven years, but I did it. 47:21 I'm glad you did. And I'll tell you, I don't know 47:27 the strength that you 47:30 have exuded in that timeframe. Most people would give up. 47:35 Yeah, it was really tough. But you know, it made me go deep. And I think the biggest thing and going through that challenge. 47:45 I, I had become a caricature of myself in New York in many ways. I had built this business and I had built this character called lamelle. And going through what I did to get open again here, I feel like I am more 48:00 true to myself and more rooted and grounded in the core of my being and ever before so that's good there's always some good to come through those difficult times. So I'm just just just thinking about if I were to put myself in in your shoes if I if I were a single parent and having to go through all that and face the banking challenges I probably would have moved on to something else. And and so I kind of like just the human element of us all you know why why didn't you give up? Why was this store so important to you to start? 48:39 Um, I knew the impact this business can have on this neighborhood and I'm I'm very much a believer and impact of business on social justice have always been that way. And this neighborhood when I came to visit it to look at this property just grabbed me by the heart and wouldn't let go and neighbors just were like, We need you here and we're behind 49:00 You here and I had neighbors who said when I first came here 49:05 I didn't even know me while you're trying to figure stuff out here live in my house or here we've got this you know, I showed up here with a suitcase and next thing I know like people had just like showed up with stuff to like help me get through 49:19 that moving from Mexico period. So I felt that in Red Hook to there was a sense of community and so there was Yeah, there I really did feel like I was being pulled 49:32 by higher calling through that whole process. 49:36 And I knew that was going to be bigger than what I even understood and I many times, I've had conversations with beautiful souls like Brit calls me and just sit and say I just in tears, like, I don't know why this is happening the way it is, but there is something on the other side of this that I meant to do. And 49:57 one of my big things with opening the cafe constant 50:00 Next to the store that I feel so strongly about is that this business is ready to be turned on its head. And we've beat up people in hospitality. We overwork them. We don't respect homelife, you have souls like Sean Brock who claim to shit up and he's been really outspoken about this too. 50:21 We've lost a lot of people in this business. People don't want to talk about it, but it's over consumption and drug use and just not taking care of themselves. And I really want my whole business concept with the store and the cafe concept next door to me about hope and healing and and how can you have an alcohol business and I'm still figuring this out, but have the message that you can build community around consumption and it not get to the level where we're fucking ourselves. 50:51 And I know that's deep but that's where I am. That's where we need to go. I mean, in the last 50:57 you know, from Sasha 51:00 kreski to 51:03 you know, the gentleman we lost and Miami to Anthony Bourdain, and we've lost so many iconic people in the hospitality space. And, you know, I've been covering this this industry for a long time. And we're looking at tells you the cocktail. And almost a quarter of the seminars are about taking care of yourself. So the industry knows that we have to change or we won't have an industry anymore, or at least we won't have the talent. Yeah, no, I'm very thankful that you've seen this and you're pushing for it well, and as a mom, too, I see how hard it is for women to stay in this business and raise a family because I don't care how wonderful you are as a dad. Nine times out of 10 the woman is still doing most of the childcare. And so to still be like the one who's taking care of the babies and more than likely doing the laundry and washing the dishes and running a business or staying in you know, as a manager of a restaurant or 52:00 Whatever it is, it's really difficult for women and I, that's another aspect of what I'm hoping to do with this businesses is proved that it can be done in a way that respects and supports women. You know, I was a breastfeeding mom when I was working 52:16 behind the bar and, like, who offers a woman pump breaks behind a bar? Nobody. You know, my breasts are being gorgeous. I'm like, freaking out, like, What am I supposed to do? Like, like, how do I had a breast pump in the bathroom and a paper towel holder. 52:34 Those conversations need to be had, you know, it's not just about young folks that we just like we're out to their bodies won't handle it anymore. We run everybody out of the business that you know, has a lot to contribute to the business. So 52:47 I have a proposal for you. What's that? Let's do a seminar tells the cocktail next year. Oh, Lord, I boycotted towels back in 2008. 52:57 I know it's now. Yeah, it's just 53:02 Kenya, I gotta tell you, it's it's this kind of a passion that is really outside of whiskey. But within whiskey that to me, is is the future of our culture. You know, so our culture cannot live on whiskey alone. It has to it has to come together as a community and this recognition that there's potentially substance abuse problems. That is huge. That is huge. And she brought up Sean Brock, you know, friend of mine friend of yours, and, you know, he is he's had a very public battle with alcoholism. I mean, Sean, that guy can't even go to the grocery store without getting in the New York Times. But yeah, it's covered a lot but I want to come back to you, a little you something you brought up as you is. 54:00 Is the woman angle and I'm very passionate about this of like, you know creating a an environment in the whiskey industry that is women feel comfortable in its big reason why I wrote the book I did. And then I love going back to your label you kind of have a little bit of the Rosie riveter angle feel to it. Do you feel like it is better today than it was 1015 years ago 54:32 as a woman, uh, taking out the the creepy guys on on the bourbon secondary markets, but do you feel like today is better than it was 1015 years ago as a woman in whiskey. Although, of course there's been tremendous progress and we have more women in the business, you know, in leadership capacity than we ever have. Probably. 54:53 Okay, I mean, of course the answer is yes. Yeah. And it's it's made progress. I mean, there's still like a shit ton of rain. Yeah. 55:00 donating 55:02 what are some areas we need improvement upon? 55:05 marketing? It's you know, I'm sure you hear this from so many women. We're all tired of saying the good old boy marketing when Matthew McConaughey got involved with wild turkey there's always Oh, I'm gonna reinvent wild turkey I'm like, oh, it still looks like I got all boy backslapping club. Okay, well how was that? So like groundbreaking. 55:25 I mean, commercials are beautiful but like what what did that what boundary did that push? 55:32 marketing? Yeah, I mean, it doesn't need to be like, Oh, look at this beautiful space drinking some whiskey. And it needs to be real, it needs to be wrong. 55:43 That's one of the in marketing is powerful marketing not only with with real women, but people of color. 55:52 let's let's let's talk about some, you know, LGBTQ up in here to just throw all that up in there. And so we're just starting to scratch the surface of 56:00 Conservative whiskey world. I agree. Do you see a lot of that today and hopefully we can see more of that change in progress you know as as this comes along and I think having a voice like yours being really outspoken in you know, there's there's a lot of industry people that listen this podcast and they're going to hopefully take note of that too and, and kind of see that change. But we are trying to work on website ideas. My website is still a landing page and looks like shit. But I'm, you know, talking to companies about website ideas. And I'm saying the same kind of things. I'm just saying to you like now we need images, images that reflect my customers, you know, why can't we have two black hands toasting or 56:42 two women looking like they're celebrating their wedding? And then the market marketing guys at these website companies are like, Well, I mean, those images don't really exist for us and I'm like, Okay, well then let's take some frickin pictures. Let's create the images. I don't just give me this excuse some light. You don't have those images and some stock model. 57:01 Yeah, that's powerful. Like what we say what becomes the norm? I've seen a lot of those photos, I think you need new marketing people exactly right. This is why my webpage still sucks because I haven't found the right company. 57:13 So we are kind of running up on the top of this out real quick. And I kind of want to circle back to just to your story again to kind of wrap this up and, and so seven years the doors open, kind of talk about what business has been like because you mentioned the first store it was kind of like all right, it'll build up there's an inflection point like and you said this one was just hit the ground running on day one, kind of kind of talk about what what that's been in, you know, and whether it's been a blessing or curse with work and everything else. It's been a huge blessing. I'm very grateful. And it's 57:48 it's just a I'm amazed when I opened in New York, really work the store pretty much by myself for three years, and my boyfriend at the time when he got off work would come in and I put in time and 58:00 Well, 58:01 but it took really in New York three years before I could, I could hire a full on team and I have two full time staff right now and I'm interviewing to hire two more so I have a total of four in the first year I'm already there. I'm at sales and in one year here that it took me four years to get to in New York City. Wow, that's impressive to be able to do that in Birmingham in New York, and you know, I just did my employees annual reviews 58:34 with a sip of Appleton 50. No Berman 58:38 It's okay. You're still speaking to Fred spreads heartstrings there 58:43 15 minute good. It wasn't oh my god is so good. I'm makes me want to definitely go do a staff trip to Jamaica. 58:52 Yeah, one of the things that came out of that it's my staff's like, you know, you have kind of been backslapping that you've not been in the store. 59:00 Managing because in New York It was very very difficult for me to walk away and let employees do their thing. Because I had just like I Uz that store for so long I mean I'm many times I slept on the floor of that store and got up and just kept going. But to see the success and just for me to be at a place of growth to 59:20 I've been able to let go and trust employees already to start managing things. It took me years and New York to get to 59:27 it. So we're going to start working on the cafe concept. That's the next thing and that's going to be probably about two years out but it's a huge project we're taking on a big Greek Revival on the store calm it's right next to the store. That's going to be pretty amazing project. 59:49 JOHN brought come down and play with me Ben. 59:53 sent a few text messages. I did but you know, we haven't snagged him yet. 1:00:00 So we had, we did have one question in the chat that came from Mikey Conrad. And you know, because you've got this history of kind of opening up businesses that are more like in impoverished areas. And he asked a question, are you working with other organizations or partnering with other stores to help in that sort of same socio economic background to help start their business and Kickstarter, Kickstarter it off the ground as well? That's a great question. And it's something that I do feel very strongly about. Um, there's been some talk about trying to form like a Business Association, the Merchants Association in this area, this area, does not have a whole lot of business at all, the old business quarter is pretty much gone. 1:00:39 There's a lot of talk of with connecting our neighborhood, we have millions of dollars of deltan development going on a mile down the road. So there's been a lot of talk of time to connect that and 1:00:51 how we do that to keep mom and pop businesses a part of that and not just the whole bunch of chains. But, you know, my goal, my long term goal is to really get to a point where I can mentor 1:01:00 And help other especially women get started in business in a way that I think is so needed. Women have got to support women financially, and getting our businesses off the ground because we understand each other in a way nobody else is. 1:01:17 As far as the I especially, like, balancing home wife and kids and everything, and, um, yeah, I don't have any definite plans, but that's something that I think a lot about. I haven't had it haven't had a free moment to focus on that right now, but I will in time. 1:01:34 That's great. And so as we close this out, I got one more question to ask of you. So, you, you went and you sold all your red Hook's, you know, I'm sure that there's some part of you that that is that has a little bit of a hole in your heart, but maybe maybe that that whole sort of getting filled by knowing that you're building something bigger and better. And then earlier this year, you had done two more well, epics, you done your light side and your dark side. Tell me you kept at least a few bottles of that, and you're not going to 1:02:00 You're not gonna do the same thing again. I did. I had a few friends here like Don't be stupid this time. And I wouldn't call it being stupid. I mean, I just was like, whew, everybody enjoy the enjoy the whiskey before. 1:02:12 But I didn't keep a lot. I can't bottles one through six of each one. 1:02:18 So what is the what is the new project you have? Remember, this won't come out for a long time. So no one's gonna know for a while. I mean, I've talked about it somewhat. I'm not going to give out all the details. But um, there's a distiller here in Alabama that I'm excited about stuff that link and yeah, he's cool project we're working on together. 1:02:38 No, it's not going to be a 23 year old rye. But I went down and met him and tasted out of barrel and he had it he had one barrel it really pulled my heartstrings that it's going to be fun. You know, he sent me some stuff to that, to me was really reminiscent of a couple honey barrels that I'd had from from 1:03:00 Well it so I can see. I could see I could see like your your heartstrings lining up. They're like no, he's a good distiller. He's a good person. And again, it's I like with Dre, that project just happened because we were building a friendship and happen naturally. So I'm not out here trying to replace a Red Hook ride, that's never gonna happen. I just I felt the butterflies when I went down and met with Seth and so I've told him when I feel this feeling, I gotta follow up on it. So let's make this magic happens. That's fantastic. So as we kind of wrap this up here, at least we got a little bit of teaser. We'll see what's happening next. Maybe we'll get back with you here in a year and we'll kind of see where you are with that project and be good to get a kind of 1:03:44 a whole full circle feedback here. But for anybody that wants to go to the nails beverage boutique and find out more about it, how do they do that? 1:03:54 Like I said, the website sucks. Our Facebook page is very active. All our social media is atla now's the him at La 1:04:01 ls BH am? And what's your address because I have a feeling that someone's going to change the direction of where they're driving right now as you're listening to this more. We're at 12 32nd Street North we're a mile up from Top Golf. 1:04:17 There you go. Get your pint and head on over to Top Golf. Save yourself a few bucks. You're trying to fight that in little 1:04:25 man Come on. Oh, no pints there. Okay, never mind. Never mind. Bad Kinney or boozy, or boozy. We don't sell pints over. I call it cheeky. There you go. 1:04:36 So what I want to say thank you again so much for coming on the show. I mean, for us, I mean, it was a I had met you originally at the the willit bar opening about a year maybe two years ago now. And and really this opportunity to kind of really sit down capture your story, and really be able to spread the message of really what you're doing not only just for whiskey whiskey is one aspect but the human 1:05:00 element and what you're doing to really promote that. I think it speaks a lot for yourself and and what you're trying to do to help impact and change the industry. You know, it's just one person trying to try to really kind of scale that up too. So thank you again for coming on the show and doing that. Thank you for being a gentleman in your chase to get us to sit down together. Absolutely. I do my best for that. And if you want to know more about us, you can follow bourbon pursuit on Facebook, Twitter, Instagram, if you liked the show, you want to support the show, you want to ask questions and see this live as we do these recordings, you go and support us@patreon.com slash bourbon pursuit. And if you want some good reading material, make sure you go check out bourbon plus magazine as well. We've got a we've got some things going on with our Patreon community and getting perpend plus subscription. So make sure you go and do that. Thank you everybody that was watching this live. It's been a pleasure. And we'll see everybody next week. Cheers. Transcribed by https://otter.ai
Benard brings Shane Baker, a music artist, to talk music. His beginnings as an artist, making purpose-driven art, and more.
If you’re a bourbon die hard, you’ve probably asked yourself this question, “Do bourbon brands care about me?”. You know what I’m talking about because you join in on the conversation when distilleries increase prices or you get angry because your barrel picking group has been snubbed out for allocation reasons. The Bourbon Pursuit team takes a hard look at many of the larger whiskey producers by looking at some of their past actions. But if you’re the whiskey producer, what would you do in the same situation? Show Partners: Hotel Distil on historic Whiskey Row is set to open October 29th in Downtown Louisville. Book now to experience it for yourself at HotelDistil.com. The University of Louisville now has an online Distilled Spirits Business Certificate that focuses on the business side of the spirits industry. Learn more at uofl.me/pursuespirits. Barrell Craft Spirits enjoys finding and identifying barrels that contain distinctive traits and characteristics. They then bottle them at cask strength to retain their authentic qualities for the whiskey enthusiast. Learn more at BarrellBourbon.com. Receive $25 off your first order at RackHouse Whiskey Club with code "Pursuit". Visit RackhouseWhiskeyClub.com. Distillery 291 is an award winning, small batch whiskey distillery located in Colorado Springs, Colorado. Learn more at Distillery291.com. Show Notes: Wilderness Trail Expansion: https://amnews.com/2019/10/03/wilderness-trail-distillery-expanding-planning-huge-announcement/ Toddy’s: https://www.liquor.com/articles/best-bourbon-store-toddys-liquors/#gs.7u244v Glenlivet Scotch Pods: https://www.cnn.com/2019/10/05/world/glenlivet-scotch-whisky-capsule-glassless-trnd/index.html Scotch Tariffs: https://www.cnn.com/2019/10/03/business/us-tariffs-whisky-wine/index.html This week’s Above the Char with Fred Minnick talks about line etiquette. What are your thoughts on the Heaven Hill Bottled-in-Bond relaunch? What do you think Heaven Hill did wrong in that situation? Are we moving away from a $15 price point? What about the Booker's price increase? Let's discuss Maker's attempt to lower the proof. What about Sazerac's strategy? What about Brown-Forman? What's happening with the allocation of barrel picks? Are people or groups getting cut off? 0:00 Hey everybody. If you have a bachelor's degree and live anywhere in the United States, there's now a way for you to take your bourbon education to the next level. The distilled spirits business certificate from the University of Louisville is an online program that can be completed in as little as 15 weeks and will prepare you for the business side of the spirits industry. It's offered by the ACS be accredited college of business, and this certificate was developed in partnership with industry experts to be one of a kind and it's going to prepare you for your next adventure. Learn more about this online program at U of l.me slash 0:35 pursue spirits All right, 0:37 let me see if I can't get everybody to just like Quiet on the set here. 0:41 All right, Quiet on the set. 0:56 Hey everybody, what is going on? It is Episode 220. of bourbon pursuit. I'm one of your host Kenny, and we've got a ton of news to run through. Let's not wait let's dive into it. Eagle rare bourbon is announcing the 10th annual Eagle rare life award. Now Eagle rare has partnered with garden and gun to seek nominations for the 10th annual Eagle rare life award. The award celebrates those who lead a rare life as defined by showing courage, leadership survival, devotion, character and heroism. Past recipients have included Brian Anderson representing USA cares in Jake Clark of save a warrior to nominate a remarkable individual for the annual Eagle where life award submit an application by November 3 2019. The finalists and their stories will be featured on garden and gun calm from November 15 to December 6, and they allows you to go and cast your votes. The winner of this award will be announced in early 2020. We talk all the time about how big players in the industry are always expanding but now we get to see one sort of on the mid size wilderness trail. Now you've heard from Pat heist and Shane Baker back on episodes 121 at 130. They are playing to add three new additional buildings to their site, including a 13,000 square foot addition. This is going to be an expansion of their bottling and administration buildings plus two new brick houses each totaling around 16,624 square feet. They will store 20,520 barrels each and they will be next in line for construction. The distilleries bottling operation is undergoing a $1.5 million dollar expansion right now with a new automated bottling line and warehouse space as they are going to be adding also more headcount in operations and administration. The distillery is currently wrapping up around a $6 million in capital projects for 2019 and as $8 million in projects underway for 2020. But now that you're doing close to 215 barrels of whiskey per day, you can read more about this in our show notes with the link to AM news.com. Back on episode 152. We featured Guthrie McKay of Tommy's liquors. Now this topic is polarizing to some folks. Today Guthrie charges more than secondary prices for his advocated bourbon and with this small shop that has a lot of listeners and shoppers going through, it puts them in a mixed and almost kind of gets you're frustrated and mad. But Guthrie has seen the highs and lows and he was a kind of a key and secret ingredient to helping the whiskey boom. And you can hear some of those stories that we were counted back on that episode 152 but you know Guthrie was also this week featured in a liquor.com article titled The best bourbon store on earth. And that might be a little bit of clickbait, but we've provided a few quotes to give context the story, and you can read that article with the link in our show notes as well. Jim beam's knob Creek is announcing a new limited edition bottling called quarter oak. The new release finishes knob Creek bourbon and quarter oak casks for four years. Now quarter casts are as the name suggests, one quarter the size of traditional 53 gallon barrels. And as we've seen this before, this means that there's an increase in the surface area with the charred oak relative the volume of whiskey inside. You can call it accelerated aging but it could just mean different types of taste profiles that are coming out of it. But when this finished product is going to be dumped from the Quarter Cask. It is then blended with knob Creek and bottled at 100 proof to create the knob Creek quarter oak, this is going to have a suggested retail price of $50. And with more release news heaven Hill is announcing that they are doing their first line extension of larceny, Kentucky straight bourbon whiskey larceny barrel proof released on an allocated basis three times per year. The first release of this weekend bourbon will ship in January of 2020. larceny barrel proof offers whiskey fans the opportunity to taste larceny just as heaven hills master distiller does Connor straight from the barrel. Each release will have varying proofs and consists of barrels aged of six to eight years old with releases in January may in September. This is also going to have the same naming convention that we've seen with Elijah Craig barrel proof. So the first release will be a 120 a representing the first batch of the year one representing the month with this January and 20 representing the year 2020. Each release will be bottled at barrel proof non chill filtered and available at a suggested retail price of 4999. we first saw it with black and which is metallic is new whiskey, followed by collaboration Slipknot with an Iowa whiskey company and now few spirits and Warner Music artists services are announcing a new release called all secrets know which is a new limited edition bourbon distilled by few spirits master distiller Paul help go in collaboration with Grammy nominated and multi Platinum selling Seattle grunge pioneers. Allison chains now whose music has also stood the test of time and pollutes a generation as well as a lot of whiskey lovers out there two bottles will feature a custom design label by artists Justin Helton. For this release few bourbon is finished for six months in tequila barrels bottled at 101 proof and will have an MSRP or suggested retail price of $75. This game this is how bourbon pursuit we hardly ever really talked about scotch, but the Glenlivet has the internet up in arms because they have released something that was new. It was a video and the Internet has coined it scotch pots. They are clear seaweed wraps that are completely edible and have a cocktail in a clear capsule, Glenlivet partnered with a sustainable startup on this new idea, and it has everyone talking about it. Some folks thought it was April Fool's in October, but we'll see who has the last laugh on this one. If they catch on, they will be served during London celebration of college tail innovation through October 13. And you can read about that with more in our show notes. We've talked about terrorists on the podcast before and terrorists, the retaliation are coming back harder and harder. The US is now going to be imposing a 25% tariff on scotch whiskey being imported into the US. This is going to increase the price of scotch for Americans. The US is the largest market with over $1 billion of scotch whiskey being exported in 2018. Well, perhaps this might get more people drinking bourbon in the end, but who knows what the outfall of this could be. You can read more about it with the link in our show notes as well. Now speaking of what things that we have going on, our community took one for the team and selected a barrel at Traverse City which ended up being a seven year in GP, or incredibly fortunate that we get to bring these experiences to our Patreon community and happy that all these whiskey geeks get to be a part of them. We have a new barrel pic to announce which is in addition to our last one week that we announced which is our Eagle wearable are also adding in to 2019 k jack daniels barrel proof that will be taking place in December. This is going to bring our 2019 tally to 19 barrels selected. And we've already got our first barrel lineup for 2020 as well. Thanks once again to our retail partner, keg and bottle out of the San Diego area for making this all happen. You can go check out their website and get whiskey shipped straight to your door at keg the letter in bottle.com. today's podcast it's one for the diehards, you know who you are because you join in the conversation when distilleries are increasing their prices are you get angry because your barrel picking group got snubbed because of allocation reasons. Now the trio of bourbon pursuit we're here to talk about some of the actions that we've seen over the past year and contemplate. Do bourbon companies actually care about their consumers? Or is this just a part of a bigger game that we all have to play? We mentioned it towards the end of the show. But if 9:00 You're a producer and you're listening to us. Just know that we love you. And we do our best to play devil's advocate. But there's some things that we saw that we really feel like we should take the bourbon communities view and kind of really talk about it put out there in the open and see what happens. So hope you're going to enjoy this one. Alright, so let's get down to it. Here's Joe from barrell bourbon. And then you've got Fred Minnick. What's up the char? It's Joe from barrell bourbon. We enjoy finding and identifying barrels that contain distinctive traits and characteristics. We then bottle them a cash rank to retain their authentic qualities for the whiskey enthusiast. Keep up to date with our newsletter at barrell bourbon.com. 9:37 I'm Fred Minnick. And this is above the char, I reached out to my followers on Twitter for this idea, and bourbon West came up with a good one. He wanted to know how we could improve the etiquette of standing in lines for bourbon. And he's speaking in particular of the etiquette towards the distillery, the store owner, the proprietary, he's saying that he sees some disgusting behavior out there when it comes to standing in line for these were bottles. So thanks, bourbon west for this idea. And here's the thing, if we want bourbon so badly, that we're willing to camp out overnight stand in a long line, I bring my kids to these things. So I have to it's it's the only way I can get there because my wife will be out of town or she'll be running. And the only way I can go to a lot of these events is if I bring my kids and so right then and there. I'm kind of like an odd man out people look at me funny because I've got my kids. And I'm standing in line for bourbon. So they're like, there's there's your dad of the year. But you do see people like get very angry toward the store owner, if they are the last in line and they don't get a bottle. Or they're at the front and they can't get what they want. Or they see a bottle in the store and the store owner wants sell it to them. I've seen people yell, I've seen people throw tantrums. And then you see people on social media afterwards, just absolutely tearing apart a business for them not selling him a bottle. And is that right? Well, you know, it's free speech. And people have the they can do whatever they want. But when you're inside someone's property, and you are there as a customer, there are some things that you should do first, you should never really raise your voice to the store owner. That could be you know, considered threatening, and, you know, if somebody wanted to, they could kick you out, and you should be just a good decent human being. You got to remember this whole bourbon thing. It's, it's just a hobby. It isn't something it's not life and death. We're not curing cancer. We're trying to get a nice bottle of bourbon. So treat people with respect. And so there are three rules that I recommend that everyone carry when it goes into the stores. dress nice it This may sound very weird, but people do not act like assholes when they dress nice. Now what is nice now you know I wear an ascot I'm not saying you have to do that, for God's sake. I'm the only person left on the planet still wearing the damn things. But you know, maybe like a like a polo shirt and khakis and a pair of nice shoes. And you'll find that you don't want to be a dickhead when your dress pretty nicely. Number to say thank you. Even if you do not get the bottle you want the store manager, the store clerk anybody you interact with the distillery whoever, just say thanks. And number three, the people who you're around with start talking to them. Where are they from? Some of the best friends I've made in bourbon have been from standing in line at these places. You really do meet some cool people. They'll be from all over the state or country and sometimes even out of the country because it's their only opportunity to get a rare bottle. So just practice those three things. And it seems like little but hopefully it will diffuse someone else from being a dickhead when they're shopping bourbon. And that's this week's above the char. Hey, if you have an idea like bourbon West did hit me up on Twitter or Instagram at Fred Minnick. That's at Fred Minnick. Until next week. Cheers. 13:15 welcome back to this episode of bourbon pursuit the official podcast of bourbon, the whole trio here today. Wow, hoping we don't burn some bridges. Right? I mean, we're going to be bringing the heat putting some people under some fire. But also, I think speaking for the broader bourbon community that's out there, because we're going to be talking and the subject is, you know, do distilleries actually care about their customers? And this is we thought about this idea. Because, gosh, what was it probably six months ago, we had this this concept of like, everything The news was changing. There's people that are taking off products, there's allocations of barrels that are just getting axed across the board from Yeah, as Fred always said, people that took you to the dance. So today, we're going to, 13:57 you know, barrel programs not kind of going he usually just made it him. 14:02 And so that's exactly what today we're really gonna be focusing on is, is looking at and hopefully, you know, I think we're going to take some, put some fire, put some heat and do some people, we all got to play a little devils advocate, right? Kind of will, one of us one of us will kind of take the role of, well, if the distillers that if I'm the distiller here, like, what's my response? Male? Fuck 14:21 it, let's just, whatever, whatever I mean, it this is this is a conversation that we need to have. Yeah, they need to know, we need to have this conversation because they're, you know, I feel like sometimes distilleries live in a bubble. They live in a bubble of their bottom line, and, you know, help benefiting their shareholders. And the informations out there. It's not like they can't go to a social media forum and find the data find, find people conveying their feelings about what consumers want and what they need. You know, their two years ago, they'd spent $150,000, to get the kind of feedback that is free now. Yeah, on social media. And what I have found consistently, is that they continue to ignore a lot of what people want, or what at least what they're saying they want on social media. 15:20 Absolutely. Well, they got short memories. They forget that like, just 10 or 15 years ago, nobody gave a shit about them. 15:27 So before we also kick it off and dive even further, you know, if you're watching on video, you might be hearing some background noise and people shuffling through because we are recording an episode of this podcast from the barrel room at Hotel distil, which is going to be on historic whiskey row here in Louisville, and it's set to open on November 1. And hotel distill is a place that is exciting. It's got a rich history that's happening here. It's now being transformed into this great space. It's designed to really, you know, what they say is ignite your passion for discovery and we'll do this 16:00 Social anchor for Louisville's revitalization and refinement of bourbon culture and you can book your experience now and stay at this authentic little destination at Hotel distil com. Yeah, I think this JTS Browns office they said at one point there Yeah, this is the actual building his office I had no idea Fred you got any insight into Yeah, this is this is the this is one of the I actually have an old photo of of like the 16:28 an old photo of like the outside and said JTS Brown, it was actually out there. 16:31 Yeah. facade. 16:33 Yeah. And, you know, a lot of cool things happened in here. 16:37 It just amazes like 1015 years ago, all this was like a dump. And yeah, I mean, it was it was like a Renaissance. I mean, 16:43 it was I saw what whiskey row was. I mean, I remember one of our first podcast we did was actually saving whiskey row and what it was, and all the effort that went in for historical and preservation societies of what it went to actually save a lot of the buildings and the facades that you do see out here, 16:57 guys, I want you to think about this. You know, in the 1800s, early 1900s, there were fellows walking around and their suits, go into meetings, and they were brokering deals about bulk whiskey. And they were talking about, like, you know, exporting it to Japan or Germany or wherever. I mean, this is where all the action happened. for American whiskey, where it's like, we're right here at the wall street of whiskey. I really don't like using that term, but it is it really is. And it just kind of went away. And level. You know, I and I give a lot of this credit to our mayor, Mayor Fischer. Greg Fischer. I really don't think, you know, any of this Renaissance happens without, you know, kind of like his, his vision to like, improve, improve this part of our culture. 17:46 Well, and I know and it might be a slider, Ryan, you know, he always has this famous line that you know Bardstown as the capital of bourbon, but it still is global is the epicenter of bourbon. Well, maybe now. 17:58 10 years ago, not so much. Nobody cared about down there, down here. They saw how cool it was in barge towns, they're like, Oh, we gotta do we gotta go do it now. 18:05 Absolutely. 18:06 So I'll play a Bardstown can put up some hotels like this, I think 18:10 they missing it. They need this, put a distill and bars down the awesome. Here we go. 18:15 So let's go ahead. And let's dive back into the subjects here. And let's go ahead and we'll take we'll take an easy one, right. I mean, this is one that is a recent news because as people in ourselves live in little boy live in Kentucky, we had access to the white label have six year Heaven and Hell bottle and bond. And it was a, you know, it kind of made. It was pretty big news, right? I mean, when they said they were gonna take it off the market. However, there was no announcement to say that there was going to be a relaunch, there's no anything like that. It was just something that I think it usually kind of started through the grapevine where the distributors found out about it distributors told the retailers, the retailers then told the consumers and then from there, everything went kind of Bismarck, and people just started clearing the shelves left and right. And Kentucky is actually finding this, this white label. And fast forward two to three months afterwards, then a press release comes out that says they're gonna be relaunching with an additional year, and, you know, three x the actual price of what it was before, before you can get it around, what 1215 bucks. And then it was coming back with an SRP of $40. But not only this is also be going out a little bit further outside of Kentucky hitting I think, what 678 states something like that during its first launch. So let's kind of talk about that. What do you think heaven hell did wrong in this situation? 19:41 Well, they, we kind of talked about this on the round table, but you know, that they think we're like stupid or something like they just totally like think, as consumers, like, we'll put out this press release. And just believe what we say. And it happened with the logic, Craig 12. You know, for years, we were like, we're like, oh, we're gonna move the 12 from the front to the back. And you're like, is it going away, no, never, never gone away. And then it goes from the back. It's not no longer and a number, they write the letter 12 or the word 12 on the back. And then after that, and it's like, you think we're stupid, then they do the same thing with heaven Hill, like six year they'd say, Oh, it's going away and never coming back. And then, you know, home to hold. Three months later, get a press release. And so it's like, I get what they're doing, they're going to try to make it a more premium product to the mainstream audience. But like 10 to 15 years ago, nobody cared about you. 20:40 I mean, let's let's also, I'll take their side, little bit here, you know, not even told that that was really happening. Not a ton of people really cared about the white label. I mean, it was always available. It's always there. It was something that was kind of our whiskey geek. Like it was like the thing you knew about like, you're like, that's the bottle that you go, that's 99 or 1099, that you could always count on as a 21:04 great poor at a great value. And like you said, it was kind of you had to be in the know to know about it. 21:10 To answer your question, Kenny, I think the one thing that the mistake they made was transparency. And I I'm very, very close with with heaven Hill, I think their whiskies fantastic. Some of the best I mean, I they do a great job. But I think in this growth of American whiskey, there has been a, there still has been a little bit of this kind of like old school protectionism, of holding on to their ideas and what they're going to be doing, you know, to kind of protect it from, you know, their competitors finding out. Well, really what has happened is that consumers, we feel like we have a right to know, of like, what's happening, 22:00 But what are they hiding? Like? It's whiskey. Like they act like they got like 22:06 you would if they said, We are pulling heaven hills, six year old off the market, to rebrand it, and bring it back as a seven year old bottle and bond at an additional price to more consumers? Would you be? See that's just I think most people would be fine with that. And the last thing I would have been fine with, hey, we really want this to stay available on shelves, we don't want to be like, well, they're 12. So that's why we're going to drop the age statement, kind of do a blend of eight to 12 which, by the way, they 12. So I mean, I was to use Preston van winkles term, I was bought hurt for probably about two years. 22:45 You still don't let it go. 22:47 But it was Elijah Craig 12 years is like so 22:50 tricky. Just like, like we're in it, but the age statement, you know, write it on the back and like had it and then eventually just phase it out and then change it. 22:58 I also so so that that's to me is the only thing the business decision to do it. I don't have a problem with and I don't think it's them not caring about their consumers? I think it's I think it's simply a I think they make a decision and they try to think about the best way to release it. And they're not thinking about necessarily the backlash and the whiskey geek state, we are still very much a very small portion. We are the one percenters 23:23 right, that's that's the one one thing I think, if I keep taking the distillery side of this, and I keep thinking, well, if I'm heaven Hill, I, my goal is to look at the broader market, right? My goal is to focus on that. And when I even put out these press releases, who cares? Except, you know, the 10,000 people that are like really hardcore into this, right. And 23:47 I'm still just flabbergasted by like, they think they have this secret stuff. Do you think like Buffalo Trace gives a shit that they're taking heaven Hill six off year and bringing it and relaunching it like, what do they? What do they think they're hiding? Like, I didn't mean from a competitive stamp, right? Like, yeah, I mean, this, whiskey takes years to develop to what it becomes. And so like, when you announce something, you've thought about it for a very long time, like, somebody just can't replicate it, like a month later, you know, 24:14 let's remember to 14 years ago, when there was like, there were like, two or three of us out there, kind of writing about this sort of thing. Now, I mean, you have a sea of social media, people, you know, finding a bottle, you know, analyzing every single thing, and it's very knowledgeable base. And so we can, you know, people can find out things really quickly. And also heaven hills got a you know, they have a few people in their organization that, you know, will get on social media and or under anonymous handles and say things. So there's that some moles they have, 24:52 they have some leaders. And so does that mean, they all do? 24:55 Nailed it? So I'll take the other side of this. And we had Larry cast on the show, right? You know, before he retired, and Larry is still being even in his retirement. He's actually been very outspoken on this even on social media and Hall 25:07 of Famer, by the way, yes, yes. 25:08 Recent inductee to it. Yeah. And, you know, he goes against the saying is insane. Like, the brand has been undervalued for far too long. True. And it's and it's very true. I think, I think bourbon in itself has been undervalued for this is very true. I agree with all that. But I guess, you know, when we look at it from another standpoint of, you know, if we're going to, is there a market to keep bringing $15 bottles of whiskey or where are we past that because it had been that way for so long is it do we just need to move on. And 25:37 so I've done some research and the studies show that when you raise prices, you actually get more customers. And I've witnessed many people go into liquor stores and my various, you know, book signings and stuff and you know, they're new to bourbon, they don't know anything about it. And the the store rap will try to get someone to buy four roses yellow label, and they'll look at the price. And they say, No, it's too cheap. I want that one. And they'll point to like Jefferson's reserve. And I'm picking I'm picking four roses yellow label every day of the week, over Jefferson's reserve. We still love Trey about Yeah, still. Yes, but but that from a value perspective, you know, I'm saying it's like, that's like, it's, you know, I'm saving pennies, or I'm saving, you know, 1015 bucks. Absolutely. But the the everyday consumer looks at this as a luxury good. And $15 isn't luxury. And that's that's kind of where they're, that's where these these distillers you're coming from? 26:38 Yeah, and understand that from like, if you're buying a gift or wanting to try something special, but if you're wanting like, quality everyday drinkers, you know that you gotta have an affordable option like 30 $30 for heaven Hill balled and bond, I think, or whatever, it's gonna be $40. I think it's overpriced for what it is. I'm, it's me, it's good. But I can drink some great, didn't you? 27:04 Me it was that great. He kept he kept 27:05 himself from 27:08 Above Average? 27:11 Well, I mean, from an everyday drinker to like, Am I going to go buy it at 40. Whereas if I would have it, you know, constantly on my bar, but they don't care about me, they care about the mass audience. And so, 27:22 all right, so here's the here's the sad, hard truth of it. The only line against this is the bartender, the bartender, has to have it at a surf a certain price in order for them to make money. And you can't make a $40 cocktail, right? You gotta it's got to be 10 to 15. So that's why that's why like in scotch, you know, they have like monkey shoulder and Glenlivet, 12 year old, you know, it's very affordable, you know, well, scotches, and the bartender community will always make sure that we have a 15 to $25 bird, because they have to make money on it. And you know, Larry rice is not going to be making cocktails with you know, $55 bourbon. 28:09 Absolutely. So I guess that's the kind of like, makes me think of another question. Like, if one of the main strategies behind bullet and how bullet became so big was because they were able to get behind the bar. Yeah. So in bullet is not a 15 $20 bottle, right. I mean, last time I checked, it's still in the 35 to $50 category. I don't 28:29 know I actually I've seen it for I saw like $18 Cosmo, is it? 28:33 Yeah, well, nevermind. Yeah. bullets in the sub $25 range, we found out what Kenny doesn't buy. 28:41 Just don't pay that much attention, apparently. 28:45 So I think we beat up on heaven Hill a little bit. So I think, 28:48 well not beat up on them. It's just they know, the criticism. And they, they they see it. And it's also stuff that I wouldn't tell them to their face. You know, like, I guess we'll do it on the podcast. back. No one's gonna hear the end day always push back of like, we are. We're a business and we're trying to make money. What I really the thing about it is I also feel bad for heaven Hill, because they get they do get a lot of blowback, and poor Bernie lovers. That guy's doing his job. 29:21 Yeah, but they do it themselves. They do it 29:22 themselves. But Bernie's like, sometimes just kind of left on an island. He's got to be the punching bag, you know? And it's like, I hope they're paying him well, and if not, they need to give him a raise, because that he takes a lot of a 29:34 lot of abuse. And it feels he gotta have a little bit of empathy for him too, because he ends up being like the spokesperson for the brand. I mean, yeah, right. Ryan, do you remember when we interviewed him? We had a two part interview. And we actually asked him, we asked him about Elijah Craig, and the 12 year age statement. And he looked, I mean, he came and he said, and he has no, it's not going away. You know, we're just moved to the back and little blah. And then, like, two months later, 29:57 again, whoops. Yeah, you know, we had to do this because make it available. And it's like, well, two minutes later, it was available and what changed it to 30:05 remember to like, automation, he had, oh, it's not his fault. It's and that's the and that's also the information that the someone gave him had, you know, so, you know, the decision was made that I have no doubt that, you know, they're looking at stocks and they're looking at where the future is and everything, and they make they make decisions in a moment and, and then everyone else is is forced to, like kind of 30:31 catch up to it. I guess. I just don't understand. I understand. Yes, Bourbons undervalued. I totally agree with that. But that's what your logic Craig's your inner McKenna's your Evan Williams single barrels your William heaven hills that's what they're those are brands are for heaven Hill has been a everyday affordable drinker. I don't understand why pivot takeaway from those brands to position this one when it's been like a bomb on the shelf all for all i also 30:58 think so you're thinking one particular thing get to realize when you go to Heaven Heaven hell we've all been in the label room there's hundreds of thousands of labels that they have maybe not hundreds but the definitely thousands Yeah, and I'm pretty sure like a bought every abandoned trademark of Oh, I just don't know that. So let me keep going here because I know when you think about the heaven hell bottom Yvonne that's one thing but you still got Evan lanes bottle and bond. You've got virgin you've got all these things but don't get me wrong I know people are starting to hate on the virgin thing now because they're dropping the age statement off that one as well. So you know it's just a continual progression of what are they going to be able to do 31:32 be honest that was the best marketing that virgin ever had no one knew about that fucking perfect. I mean, we can hear me there's like we knew about it sounded but like i was i was cracking up with like all these people like, like you didn't know about that bourbon. It was a very like I mean, heaven Hill bottle the mom people knew about it, but it's like out of the woodwork they're all a virgin fan. Like Come on. 31:54 Yeah, that was where it was mostly in like North Carolina Yeah. 31:58 There was like a Washington's like, I can't get any worse. Like you couldn't get it anyway. 32:02 Yeah, you know, so not even be tried. But 32:04 it's like I don't know what you're saying they 32:06 still came out. I mean, they rebranded it and came out of quality house right. So it's still still the same box he you know, 32:14 let's mean heaven hills seven years old and bond thousand barrel dump is not a $40 bottle like it 32:24 I get it, it's a rebranding. It's a way to do this. I mean, you can also see this as a way that you know, they they wanted to remove the name heaven Hill, from lower in tears, like, okay, green labels not 32:35 gone away the 90 proof one, you know why? Because someone in the Shapiro family, that's what they buy. Oh, well, so it's on their it's on their bar inside. And so it'll it'll always be there because they that's what they drink. You know, I think it's probably important that we also look at some of the some of the brands that have reacted to consumers pushing back pricing. Like when Booker's announced that they were going to be $100 bottle, you know, they went, they they reverted pretty quickly, because they were like, they were getting a murder. Remember that? 33:13 Oh, yeah, just it was 33:14 11 years ago, they changed it, but yeah, 33:16 they changed it back. And, you know, they didn't have to change any branding or anything. But, you know, they still have a little bit of residual 33:25 in I mean, to be fair Booker's, probably, I mean, it's a barrel proof six year like, really good bourbon. I mean, 33:32 I used to get it for 55 bucks. Yeah. And it was it was 33:37 the most incredible values out there. 33:38 That is a that is to me, that was a more palatable, you know, price increase. You know, they decided change, I think it's 75 or something like that. CSRP now it's about it's probably right where it needs to be and I think people are happy with 33:54 that you were still happy with that. And I mean, I still recommend it to people who haven't tried something and you want to you know, start elevating and trying to go barrel proof and you know, to kind of just take a note off your above the char from weeks ago, you know, being able to experience the different flavors you can get with barrel proof by starting at barrel proof, adding some water adding some ice letting the ice melt, you know, you get you get to experience bourbon five different ways. In a in a barrel proof whiskey like that. So 34:20 some you can always find to, but you know, 34:22 Becker, Booker's isn't the only one remember makers, even what had been five years ago about the 2013? The proof? 34:29 Yeah, the proof debacle, they still won't, they still won't talk about it. So for our listeners out there, this is what happened in 2013, Maker's Mark decided to lower their proof from 90 proof to 84. And they announced it to their brand ambassadors, which is their program that they have for their sir customer loyalty program. So they sent an email to it and people in batch it crazy. It was it was it ended up being front page news, Jay Leno, or one of the you know, the talk shows were talking about it. He was on CNN, it was everywhere. And I got like this. I was I was covering it very, very intensely. And I got these interviews with Bill Samuels and Rob Samuels. And I remember bill saying like, oh, son of a bitch, I guess people really care about our wisdom, you know. And it's like, they say, Bill always has this way of like, making everything sound funny and putting things in perspective. But they changed it back. But to this day, people think people think it's a, it was a marketing ploy, because it was only eight days that they had it out there. But think about it, they had to change their labels, you know, they had to pull. Well, they had they already had products out there had 35:42 a product out there. I mean, and that's kind of I think, I wouldn't say it's a unicorn by any means. But it's definitely a unique bottle that people could have how many 84 proof? maker's marks do you have? I don't 35:52 even think I've ever had it or tried it. 35:55 Not to have you had it, lady? I know. I bet it I they actually I tasted it on the air for a TV station. I was like, yeah, this is it's more watered down. It was like very light. There you go. I mean, really, it's makers is not the I mean, it's nice, but it's not the most complex whiskey. You know, it's it's fine for what it is. But I really did think it was a bad move from a whiskey perspective, because you could taste the difference. You really could. 36:18 Yeah, but I think they've they've been able to rebound and with flying colors. So I haven't really had a problem. 36:26 These companies need like somebody on their team, like they have like bean counters, like making these decisions. You 36:31 know, like, I mean, let's not like in the in the government, they just don't have, like, the government has like someone from like, so the VA has like veterans on committees, to, like have like a veteran oversight committee to make sure that the veterans are getting treated like they should be instead of like the, you know, the doctors want, maybe you want to treat them. And I think you're right, I think that might not be a bad idea. But you know what, they're never going to go for it. And you know, and here's an example I can think of like Sazerac in a lot of people's eyes. They're their public enemy number one. And that's that's because their stuff is highly allocated hard to get. But it's so damn good. Yeah, so I mean, it's same with heaven Hill, their whiskey so damn good. It's kind of like you know, it's kind of like the it's a love hate relationship. Exactly. It's like the the girlfriend you had in high school who couldn't stand but she was so hot, ready? 37:26 Like, I can't help myself, like crap, but yeah, I can't stop 37:31 it. So I guess, you know, will kind of shift the gears a little let's talk about Sazerac. 37:38 As the saying goes, Portland is weird. Perhaps it's something in the water. It turns out that there might be some truth to that. The Oregon capitals primary water source is supplied by the bowl run watershed. It's also the key ingredient and one of the city's most popular watering holes, Bull Run distillery, the boulder and watershed is a very unique water source. It's protected by an act of Congress back in the 1870s. And the city's 38:00 Others got their hands on a beautiful lake up in the Cascade Mountains. And it's been that way since the 1870s. It used to flow through wooden pipes by gravity to Portland. 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And what they do very well is that they are not pulling the strings of saying like okay, well, we're going to pull something off the market or we're going to just say like, Hey, we see what this stuff trades for we're not dumb, we're going to go ahead and we're going to MSRP our products at x, y, z value, right? They I believe that they are in it for the long game. Like Yeah, I'm they see this is not this is just a quick market blip, where it's going to be something that you know, if you chase after the short money in the short dollar, then that's all you're going to wait, that's that's all it's going to happen. Like you're not going to be able to sustain this for the next 1015 years. So you brought up a good point, because a lot of people distilleries do look at the secondary market, even though say they don't but to especially for limited releases, they really have kind of fell on the secondary market to price things. For me, it's gone up up up and up every single year. And where it says right, it's kind of kind of stay true to like, I mean, I don't me wrong, there's been there's been gradual increases. I mean, if you take it back to 2010 days, you know, antique collection was probably $65, whatever, but going up to 100. Like that's not a that's not a good, that's not a huge ship. 40:48 Parker's was 5575 bucks. And now it's like 400, depending on you know, that 24 years, like 400 bucks or 300 bucks 40:57 retail, and then you take a birthday bourbon, for example, back in 2003, that was a $45 bottle. Now, it's 161 60 out the door at the distillery. So I mean, it's, it's, that's definitely 41:11 something way that the way that says rack operates is basically through the brain of Mark Brown. And Mark is a very conservative, you know, thinker when it comes to business and how they do things. But he's also a long term planner, they have planned out their whiskey projections through 2043. So they are they are that planned out. And they have made the appropriate, you know, business decisions that, you know, to get them where they need to be, I think that the biggest concern that consumers have with the way that company operates is through distribution. Now a lot of it is not anything that they can control. You go into a retailer or an on premise facility. And they will tell you, the only way that they can get Pappy or Buffalo Trace antique collection is if they carry Wheatley, vodka or some of the others as rack brands in large quantities now, that is that is a decision that is made at the distributor level is not. 42:18 That's because I always I always kind of thought like, somehow there's something working in the back the back room over here. And there's greasy palms to be able to say like, you 42:26 know, I'm saying like, if you want this, you gotta that is a very good conspiracy theory to have. But as of right now, it is illegal, you know, to have those conversations for it is illegal for a, a supplier to dictate who gets what, that is an actual law. That is under the federal alcohol administration act. Now, what is happening? I don't know. But I do know that everybody wants that whiskey. And, you know, how does how does the distributor make the decision of who to give it to? Now I've had conversations with people like Joe Beatrice, who's like, the only way you can do this is, you know, top, top level now, you know, customer loyalty. And so it's like, you know, how do they How does the distributor make the decision of who gets the five bottles of Pappy? Is it a? Is it a favoritism thing? Because if that's the case, that's also you know, is that is that fair? Is it you give it to the one who's like doing you're doing your bulk purchases, I've also heard of them like, like the distributors making decisions of like giving using Pappy to get rid of non Sazerac product. So like being would be in their portfolio or, you know, another big brand like that and say like, take up, take all this off of her hand, and you get you get a case of happy. So that stuff happens. And that is not, you know, to my knowledge, you know, I don't know how that you know how those conversations are going. Well, you don't know that's 43:59 the necessarily sighs rags. Yeah. Problem. It's, it comes back to them. But do you think they falsely manipulate their supply? Like to create this allocation? Like myth or because every time I go to Buffalo Trace, there's, they're always bottling blends, and it's always piled up cases? Because it's like what they have done. They got as many warehouses as all these 44:25 other big boys. Yeah, but you gotta realize they're also filling in the hand doing every single one with six people on the line. That's not that's not heaven. Hill level automation. 44:33 Yeah. What a lot of warehouses a lot age juice in there. I mean, this is true. 44:38 What what they do, they do put out, they used to put out an annual press release, about that, and it got picked up everywhere. You know, a smart marketing will say that. But what what Buffalo Trace has done is that they have spread the markets out so much like so let's say, you know, they're trying to penetrate every market in the country. My best friend lives in northern Wisconsin. He's building a Buffalo Trace, really now he can only have one bottle a month, because, you know, because now that northern allocations is moving on over to North Dakota. And so what they have done is they have they're trying to saturate the domestic markets so much that they've spread themselves out of being able to get into the hands of a lot of people so so that allocation that supply is because they're trying to open up bars in Montana, and places like Montana and Wyoming North Dakota. You know, I dare say you walk into a random liquor store there and you might you might find like a gold mine of like Sazerac products. 45:42 Well, where are they? Who are they using their, you know, everyday products like Buffalo Trace or Willer will or 12? To kind of fuel the more premium products like v tak and Pappy, do you think that you know, I mean, most of the most of what they do is they come out with a a lower version of everything that you get stack Junior, you gotta go rare, and then you get the big boys on top. But I know it seems like there's more like 12 year, it's I think it's sometimes easier to get a van Winkle 12 than it is a well or 12 zalando 46:12 you know, well, I think that's this is also just the the rise and the rise of bourbon and the amount of people that are looking forward to I mean, that's we say it's it's hard. It's it's not because yes, I still think there's I would honestly, probably guess that there's probably they're pushing out more product now than they ever have. But it seems still scares to us, because there's still more people now that are looking for it. 46:36 It's I'll put on their hat for a second. They have everybody in the world wants them. How do you how do you decide? What market gets what? 46:47 Yeah, I mean, that's that's it's definitely a tough call. Because you've gotta you gotta take one out of your your your playbook here is is who's been with us for the longest time who are the most loyal customers? Who are the ones with the biggest pockets right now that are really want us? I mean, Money Talks, like let's not be Bernie lovers always said it the best. This is not the bourbon charities the bourbon business. Yeah. And so who's got who's got money? money's gonna talk. And if, if by some chance and Ryan, we know, we've looked at this when we were opening up distribution for pursuit series, and we're like, oh, what state should we go for? And he did a trip down to Texas. And really, I 47:23 always forget that you to like on a brand. Like we're having this conversation. I'm like, wait, you guys hate your customers. 47:30 We listened to our customer feedback. We listened and we go, we go to a snail's pace. But I mean, but but the part was, you know, he said, like, let's look at Texas. And you look at Texas, and he came back from a trip. He was like, Kenny, this is this is so smart. Like why not? There's like, there are more people in the city of Dallas than there are in the state of Kentucky three times as many people in the city of Dallas as there is in the whole state of Kentucky. And then you got states or cities like Houston, San Antonio Austin, and you're like, why would you know, any liquor company would be smart to in they're thirsty. They're thirsty for it, right? And it's like, Okay, well, that's that's an easy target. So you go after the larger markets. 48:12 Dallas bourbon club, shout out to you boys. Yeah. 48:15 Peach MIT. Mm hmm. And so I mean, like, those are the those are the kind of three ways that I look at it. If I'm a if I'm a, you know, brand owner, and I want to figure out if I've got an allocated whiskey, how do I get into the hands of the people? That's the that's the way I'm going to go. Right. Do you have any kind of other thoughts on 48:32 I mean, just going back to what Fred said, like they're trying to get into these new markets, and I think they're trying to position themselves because they're, they're all pumping out a ton of juice. So when the product finally becomes of age, they don't they have us as customers already. So it's like, we need to go promoted other places. So when we do have this stock available, we can spread it out everywhere, not in whereas if they just focused on us bourbon, consumers are going to have a whiskey glut. 48:59 Well, they want to find new consumers too. Yeah. I mean, that's what I mean. Yeah, absolutely. We can't keep selling it to the same three guys here that have more bottles, and they can drink for the rest of their life. Right? They want to find new customers. And that's Yeah, that's really helpful. 49:11 Guys, that's what it comes down to. And you know, what, I saw that in the magazine business, you know, like, one of the big reasons why I decided to go out on my own for with the magazine is because the magazines I was writing for, were pursuing new audiences that would require me to be writing about cocktails, and you know, and not the stories that I wanted to tell. And so anytime you anytime you, ESPN did this to ESPN is inserted VH one and MTV. Anytime you water down, like what was the essence of what you were trying to do. And you're trying to reach a new audience, you're always going to like, appear, like you don't care about your original customer. It's just how it is you can grow 50:00 well, you cannot lose it. Well, to make it appeal to the mass market, you always have to like dumb it down to where like, because you have to make it appeal to everyone versus like a very small niche. And so that small niche that you appeal to at first, you kind of have to break away from them. Because the everyday consumer is not gonna be as passionate as that very small niches. Yeah, we're fairly early adopters. 50:24 Yeah. But you know, people they got a pivot to right now just think of MTV, like, I remember the last time I watched a music video on TV, but if I watch a music video, it's usually on YouTube, right? There's a new platform that takes over and takes care of that. But YouTube's a multi dimensional platform for all that kind of stuff. But you know, I kind of want to 50:40 talk about bourbon pursuit. Absolutely. 50:42 Absolutely. We will never done down 50:46 in Minnick media while we keep doing the shout outs here. Yeah. So let's, let's talk about two more brands. While we kind of wrap this up a little bit. You know, there's there's one brand that comes to mind. You know, we talked about old forester birthday bourbon, but brown Forman, I think they do an aggressive audible job of really not pissing off the consumer base, you know, they've got products that are continually coming out at aggressive price points. And, and really, they've only got it. Should I say, besides all four, it's a birthday bourbon, and they get king in Kentucky, they don't have a whole lot of stuff. That is the super premium, highly allocated stuff. And so they are continually trying to just make everyday solid products. 51:23 Yeah, I mean, the the old forester extensions, like great, everyday like, drinker. I mean, the bottom bond, the 86. I mean, those are like, I could drink the right, yes, they just came out well, but I mean, like these prohibition series, I mean, like the 1910, like, in 1920, just always, consistently blow my socks off. Every time I drink. I'm like, this is really good at 50 to 60. Buck. And one thing, one thing that 51:50 Chris Morris did with the prohibition series, is when they when they are know, when they did the wheat whiskey release with Woodford, you know, they it wasn't prohibition series was with Woodford, they sent the release out and said, We have now released every single type of whiskey that was allotted in the 1935 federal alcohol administration act, and I was just like, oh my god. And I'm like, there's probably not another person in the world who gave that we should talk about that. But I was like, I was like, the fact that you know, and they're released, they're dropping, like, one of the greatest, like legal documents I've ever read. And I was like, I was like, I can't kid in the candy store with that press release. I didn't publish it, but I was, you know, it was very well done. And that the thing about brown Forman is that they overly think, you know, so while they while they are doing a lot of this stuff, I also think they've been kind of left behind in a lot of these conversations of like, you know, you just mentioned you don't have a lot of allocated stuff. You know, so in like, if you are if you're if you're thinking about it, like is that not a good thing? I mean, because now you know, heaven hills got a lot of highly allocated stuff for roses highly Alec a lot of highly allocated stuff, and so does Buffalo Trace. And I don't see why, you know, brown Forman doesn't because their whiskey out of the barrel is incredible. 53:18 And we think it's because they promoted like Woodford so hard out the gate versus and kind of left old fo just a winner and then now it's kind of regain popularity. I think old foresters coming back hard. 53:30 Yeah, I birthday bourbon is highly allocated, by the way. It's very, very much is it but I look at 53:35 at what the resurgence of old forester as the same resurgence we see with 1792, right? Like, how many people were really like gung ho talk about 1792. and still they started coming off with all these extensions of their bottle and bond. Yeah, foolproof. Sweet. Hi, Robert. It's a 53:52 very interesting comparison because they have they both have a very unique note in there that I detect in both of them. No, bananas. Yeah, banana. No. You have to also remember that the beast of brown Forman is the world's number one whiskey and jack daniels. And I tell you what, some of the barrel proof stuff coming out of jack daniels right now. It's fantastic. It's some of the best whiskey you can find. And so, you know, I think what they what brown Forman does really, really well, is that 30 to $50 product, they do a great job with that. And I know a lot of people don't are not Woodford fans. But that's a lot of people's favorite bourbon. Oh, yeah. I mean, I've been I've been on airplanes where I've seen ladies yell at someone sitting next to them for pouring coke with Woodford like How dare you pour Coke? bourbon 54:46 airport. A lot of bourbon consumers that aren't whiskey geeks like Woodford is their premium go to you know, it's like I'm always amazed, not amazed because it is great juice. But it's like you forget that that it is like yeah, the common marketplace that sir like premium go to. 55:00 Alright, so one last gripe before we kind of close this out. And that's one thing that I've talked about at the top of the show. And that's the allocations of barrel pics that used to go to bourbon societies and used to go to people, charities, charities, bodies, everybody that was doing them early on. And now it's like that, sorry, you're not selling enough. And this is we're seeing this at four roses. We're seeing this at wild turkey. And so kind of talk about really, what is the effect of, kind of, from a if you're the manufacturer? Or if you're the the end consumer? Like, do you hate the brand more now? Like do you start to look at other places? I mean, because we're good friends with read an emerald from 1789 be, you know, they they said that their allocations are gone from wild turkey and other places like that, where they used to go and just go in and do barrel pics all the time. And now they're looking at other places. They're looking at wilderness trail they're looking at 55:52 Yeah, just it's opened up an opportunity for these like new players in the game to like, kind of like we've gone barrel pics so many places, but like you're not, you're treated more like royalty, when you go to like new roof or wilderness trails, or Willits, or somewhere, whereas the other ones are like, how can we get them in and out of here as fast as possible? It's clockwork to them. Yeah, it's like, we're going to roll out three barrels, and you have 15 minutes to taste each and then we're gonna go through this and this and get out now. So 56:22 Well, I mean, I still enjoy roses experience and stuff like that I still enjoy the experiences. I mean, when you go to wild turkey, you're there with Eddie and and, you know, you know, it's not Eddie making these decisions, right. You know, this this is definitely higher 56:35 up and then I also I also think that Eddie would make those decisions if he had to, you know, that's something we have to always remember that they're kind of protected like that we always want to give like the distillers a break, but they are you know, they have people there kind of around them to protect them and make them continue to look like the good guy, but don't think for a second that they're not in those rooms having conversations and saying like given their input. Yeah, well, we're about to lose our stock, you know, for 2025 if we keep doing these barrel pics, so they're looking out for the long term and healthiness of their brands and that and that's what I'm like a cop when they're around us, 57:11 then that's exactly 57:12 right. I do not be fooled by that. The niceties from the distillers leave me like someone like Bo Backman. It's as direct. Everybody hates that guy because he's the keeper of the barrels. But he's he's going off of what someone else tells him, you know, and he's got the allocation. 57:30 Yeah. And I'm sure if they if they had unlimited barrel supply, they'd love to keep doing it. Right. I mean, I think I think that's one thing that people don't understand. I don't know if they would they probably 57:40 it's like thing is is a inefficient process. And it's a low margin. Feeling personally, 57:43 are you feeling cut off? 57:45 No, I don't think I'm feeling personally cut off. I think it's Oh, let's let's try harder than us. 57:50 It's harder for us to go to So you mentioned 1789 be Let's mention I I'm a part of a charity that got cut off. what's what's another group that you know of that got cut off? I know about two retailers that got cut out of Wild Turkey? Well, yeah, 58:08 there's there's it's all around, right. I mean, it's there's definitely 58:12 we don't cross the board. We don't see a 58:16 you know, a commonality other than that. They're small. This place isn't getting cut off. MGM and Las Vegas isn't getting cut off. And total wine, liquor barn, they're not getting cut off. So it goes back to this this conversation of like, Who's spending the most money? And, you know, I think it's short sighted to cut out 1789 and you know, people like that, that have incredible connections within the bourbon world. 58:46 And we're the one of the pioneers of actually doing some of this 58:49 stuff. I don't I don't think they cut out some of 58:51 these gaps in a lot of money to charities, like a lot of good comes out of these. 58:55 But there's also been some charities that have been debunked. Right, you know, so you got to remember that to to just like we've seen with the counterfeit, they're always fuck wads that are going to take advantage of the the scenario the situation sounds like that. 59:07 Yes, absolutely. So I think we're going to go ahead and wrap that one up. Because you know, we've, we put some people under fire here, we make sure everybody knows that. If you're brand new, listen to this. We still love every single one of you. We still love the product you're putting out 59:20 we went talk about you if we didn't care. Exactly. I'm 59:23 on the show and join us. 59:24 Yeah, we're looking out for you. We want 59:26 what's best for you actually, they're not looking out for you. And not 59:29 well, we're looking at right 59:32 now they got a brand they're trying to knock you down. So their brand goes up. You don't have 59:35 to worry about 59:37 our toy 24 barrels a year, I think is like we don't we're 59:40 not gonna we're not gonna be stepping on any toes anytime soon. That's for sure. 59:44 Well, you know what I would, you know, I'll talk to you about this off the air. I'll bring this up. Sorry. 59:47 It's okay. So, you know, it was like I said, just make sure that you do have a pretty thick skin if you're listening this from brand, because we do We love you. We love having all the personalities and people behind the brands on the show. You know, we do 1:00:00 kind of look at this from, you know, we see what happens in the Facebook groups and Reddit and everything like that when people are writing blog posts of saying like, oh, like we don't like you anymore. So we're just trying to look at this from the consumer perspective. Don't shoot the messenger. Yeah, exactly. So I will. I will say, though, that I've said this for more than a decade. Don't forget the customers who brought you to the dance. That's it. Absolutely. So thank you everybody, for listening. We hope you enjoyed this episode we recorded at Hotel distil hotel is still is located in downtown Louisville here on whiskey row. And for those of thirst new experiences, you should come check it out. It's a home for the connoisseurs of the finest comforts and gracious service. It's a space where you're going to pass through historic risk row facade and joy, a true and authentic global destination. You can book your experience for it yourself at Hoteldistil.com and it's set to open here on November 1 of 2019. So fellows, thank you once again for joining us. 1:01:00 show. Yeah, and we'll have e
Our guests are Shane Baker and Pat Heist from Wilderness Trail. We sip on their whiskeys as we chat about the amazing story that led to the creation of Wilderness Trail Distillery. Subscribe to catch every episode. Follow us on Facebook, Twitter and Instagram @thebourbonroad. Find out more about Wilderness Trail at http://wildernesstraildistillery.com/ Thanks to LogHeads Home Center for supporting this episode. Find out more about their fine rustic furniture at https://logheadshomecenter.com/
Keith sat down on July 15, 2019 with Sam Fiorino at Addicted to Ink to talk about this and that. A lot of names came up and we said we would link them so here they are: Darkside Tattoo, Eric Merill, Eli Quinters, Hope Gallery, Joe Capobianco, Phil Young, Christian Perez, Hank Meyerson, Chris Mahoney, Little Mike, Ralph Giordano, NiteOwl Tattoo, Timmy B, Matt Driscoll, Kelly Doty, Lindsay Baker, Shane Baker, Adrian Novo, Tim Senecal, Robert Kane, Tony Ciavaro, Jess Brown, Sean Gardner, Seth Holmes, Jake Zucco, Saga Anderson, Evan Olin, Poch, Phil Garcia, Brandon Schultheis, BlackSails Studio, Tim Biedron, Pioneer Tattoo, Curtis Burgess, Joe Mumola.Follow us here or on your favorite podcast platform and don't forget to check out the main Under Our Skin page for even more stuff!! Also, don't forget to follow us for this episode, other episodes and more on YouTube.
Shane Baker, a theater director and creator, recounts his unusual entry into Yiddish theater and his efforts to revive a once-glorious artistic tradition in the city. This episode of the Tel Aviv Review is made possible by YIVO, dedicated to fostering knowledge of the ongoing story of Jewish life, with a focus on the history and culture of East European Jewry.
Steve Akley talks with Dr. Pat Heist and Shane Baker of Wilderness Trail Distillery about The Bourbon Daily’s tour stop there on April 28 for the A Taste of Danville Festival in Danville, Kentucky. For more details about this event, be sure to check our Personal Appearances Calendar: http://www.abvnetwork.com/personal-appearences/ - Today’s show was sponsored by Steve Akley’s book, Mules and More (https://goo.gl/EN3wEj) and by Flaviar, the online whiskey club for the explorer at heart (https://flaviar.com). The Bourbon Daily intro music (Welcome to the Show) and outro music (That’s A Wrap) are both by Kevin MacLeod (incompetech.com). Check us out at: abvnetwork.com. Join the ABV Network Revolution by adding #ABVNetworkCrew to your profile on social media.
Shane Baker on Shloyme Mikhoels: we discuss the upcoming program by Kultur Kongres (http://congressforjewishculture.org) to honor the memory of the great Soviet Yiddish actor and director Shloyme Mikhoels on the 70th anniversary of his murder. On Thursday, January 18th, 2018 at 7 PM there will be a short lecture about the life of his theater, the GOSET, video presentations of materials with Mikhoels, readings from works about him, and presentations of musical and theatrical materials related to his life and work with the stars of stage and screen Yelena Shmulenson and Allen Lewis Rickman. The event will take place at the JCC on the Upper West Side of Manhattan and is free. (NOTE: pre-registration is required, and seating is highly limited.) Email kongres at earthlink dot net to register or get more info. Replay of our May 2015 interview with Anita Norich, Professor of English and Jewish Studies at University of Michigan at Ann Arbor, about her book, Writing in Tongues: Translating Yiddish in the Twentieth Century. Prof. Norich will give a lecture in Yiddish on the topic "Di kunst fun iberzetsn" ("The Art of Translating") this Sunday, Jan 21, 2018, at 1:30 PM at Sholem Aleichem Cultural Center, 3301 Bainbridge Avenue, Bronx, NY. Event info on Facebook: https://www.facebook.com/events/1843334362624673/ Intro instrumental music: DEM HELFANDS TANTS, an instrumental track from the CD Jeff Warschauer: The Singing Waltz Outro instrumental music: AFN VEG SHTEYT A BOYM performed by Itzhak Perlman, Dov Seltzer, and the Israel Philharmonic Orchestra Air Date: Jan 17, 2018
You may remember of Dr. Pat Heist of Ferm-Solutions back on episode 121 talking about the science of yeast. This episode feature his counterpart Shane Baker, Master Distiller of Wilderness Trail Distillery, as he answers all the questions you ever wanted to know from a Master Distiller. These guys are very well known in the bourbon world amongst distillers who know what they are doing. We take a deeper dive into grains and how this distillery has been aging product for almost 4 years and still hasn't released a bourbon yet. This episode is made possible by our Patreon support. Make your pledge to support the show today Show Notes: Tell us a bit about Wilderness Trail? Where are you located? Do you use the same yeast strain in all your different mash bills? Adam Kessell I'd like the hear about all crop yield, and the agricultural footprint of bourbon/whiskey and what safe guards we take for the long term success of the product. Can you continue to keep it local? How often do you turn away grains? What do you think about the bourbon boom from a craft standpoint. what needs to be done to maintain this momentum? Aged stock vs making money. where’s that balance? What advice to give to other craft distillers? What in your opinion is the biggest factor in distilling/aging? Mash?,distillation temperature?, entry proof?, barrel type or aging location? Chris Scott I want to hear more about sourcing grains. We already heard Jimmy Russell say he must source rye from Europe. That blew my mind. Dustin Charles Herr Discuss year to year variation of crops affect on flavors. Steven Granger Discuss how sourcing grains from different parts of the world makes a difference in the finished product.
Shane Baker is playing the central character, Yankl on stage in the Yiddish language play “God of Vengeance,” originally written by Sholem Asch in 1907. In the next episode of the Yiddish Book Club podcast we are going to talk about the text of the play with fellow Yiddish experts Michael Wex and Faith Jones. […]
In October's delightful and extra MEATY episode, the Dads are joined by fellow father and rock vocalist Shane Baker (Alaric, Eerie, Pins of Light, Dead And Gone) for a lengthy and informative discussion about Bolt Thrower, dolmas, television, dumb kids, and the Billy Joel hit "We Didn't Start The Fire". But there's so much more! Also discussed herein: The Strip Club At The Edge of Town, Not Exactly Fucking, Van Hayward, Matt Shapiro's Dick, Family Nudity, "Conceptually Awesome" Bands, Taliban vs Mall Cop, Transmissions From Planet Parmesan, Turkey Tetrazzini, Ambrosia Salad, Cool-Ass Space Orcs, Greek Sushi, 14 Years In 14 Minutes, Hitler And Aliens, Roger The Piano Man, The Ominous Scent of Ben Gay And Metamucil, Gallagher AD, The George Costanza of Death Metal Dads, Jews on TV, Who Would Win?, Danish Vocalist Florandia Suppenhausen, Long-Box CDs, Color Me Dadd, Cassingle Listenin', Another Bad Malevolent Kreayshawn, A Live Commentary On A Live Commentary, "Local" Bands, List Rock vs Indian Rock, Karl Sanders Checking His AOL Account Onstage, Dollar Store Cannibal Corpse, French Poetry And Rim Jobs, That Dog Is Sick of Peanut Butter!, Getting Advice From Pizza Boxes And Snapple Caps, Hashtag Hashbrowns, Imps of the Perverse: The Tell-Tale Subway Sandwich, Doctor Who Cares?, Cumming In Public: Morality vs Law, Ghost Dad 2: Son of Ghost Dad, Cowboy vs RoboCop vs Bag of Tube socks, The DMD Bump, Fatherly Advice, and A Complete Lack of Dad Sex. It's a real barn-burner, this one. So kick back, relax, and don't worry about catching that bus. There's always another one. Music: Bolt Thrower, "Unleashed... Upon Mankind" Alaric, "Demon" Contact: illogicalcontraption@yahoo.com Editor's note: The cigarrette guy from Star Wars' name is Elan Sleazebaggano. No, seriously.
Den amerikanske jiddischskådespelaren och teatermannen Shane Baker gästade nyligen Paris, och framförde Samuel Becketts I väntan på Godot i egen översättning till jiddisch, Vartn af Godo. Varför i hela friden översätta Beckett till jiddisch? Här förklarar Shane Baker sig, och resonerar över för- och nackdelar med att översätta litterära texter över huvud taget.Musik: Yidn redn yidish av Max Reichhardt, med sång av Rudolph Spira.Producent: Thomas Lunderquist
Live broadcast from the "Yidish-Vokh" (Yiddish Week), a summer vacation week organized by the Yugntruf (Youth for Yiddish) organization (@yugntruf, yugntruf.org) at the Pearlstone Center in Reisterstown, MD, with special guests Arele Vishwanat, Reyna Schaechter, Eve Jochnowitz, Itzik Bleaman, and Shane Baker. Also featuring a special birthday greetings ln her 102nd to our cohost Hasia Segal, who in turn sent special greeings to our radio show and to the Yidish-Vokh.
När Texas-skådisen Shane Baker kom till New York som ung, upptäckte han att jiddischteatern nästan helt kontrollerades av judarna. Han bestämde sig för att lära sig språket. Shane Baker är en ickejudisk jiddischskådespelare bosatt i New York, som i vintras turnerade i Skandinavien. Producent: Thomas Lunderquist
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