Podcast appearances and mentions of noble purpose

Today's wisdom comes from Noble Purpose by William Damon.   If you're loving Heroic Wisdom Daily, be sure to subscribe to the emails at heroic.us/wisdom-daily.   And… Imagine unlocking access to the distilled wisdom form 700+ of the greatest books ever written.   That's what Heroic Premium offers: Unlimited access to every Philosopher's Note. Daily inspiration and actionable tools to optimize your energy, work, and love. Personalized coaching features to help you stay consistent and focused   Upgrade to Heroic Premium →   Know someone who'd love this? Share Heroic Wisdom Daily with them, and let's grow together in 2025!   Share Heroic Wisdom Daily →

In the Sunday Book Review, Tom Fox considers books that interest the compliance professional, the business executive, or anyone curious. These could be books about business, compliance, history, leadership, current events, or anything else that might interest Tom. Today, we look at three books on business you should consider reading in May, as reporters and columnists from the FT suggested. Business School and the Noble Purpose of the Market: Correcting the Systemic Failures of Shareholder Capitalism by Andrew J. Hoffman Transcend: Unlocking Humanity in the Age of AI by Faisal Hoque There's Nothing Like This: The Strategic Genius of Taylor Swift by Kevin Evers Resources: Business Books: What to Read this Month in the FT The Sunday Book Review was recently honored as one of the Top 100 Book Podcasts. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, I had the pleasure of sitting down with my friend Andrew Hoffman, professor at the University of Michigan and author of 19 books, to talk about his latest, Business School and the Noble Purpose of the Market. Andy's journey is remarkable, from his early days as a carpenter to becoming one of the most respected voices calling for a rethinking of social benefit enterprises and business education.We dug into why today's business schools must evolve beyond outdated shareholder-first models and start preparing leaders to take on the big challenges of our time—climate change, inequality, and rebuilding trust in institutions. Andy makes a compelling case for how markets, when properly guided, can serve a noble purpose. He also shares a vision for how universities, government, and business can better align to drive meaningful change.If you're part of a regional ecosystem, a university, or simply someone working to make your corner of the nation work better for more people, Andy's insights offer both a critique and a clear path forward. I hope this conversation sparks ideas—and more importantly, action—in your own work.AMCC's podcast is made possible in part by the expertise of Mike McAllen, founder of Podcasting4Associations. Are you part of an association also looking to produce a podcast? Let us get you in touch with Mike.Thank you to the Economic Development Administration for their partnership in producing this podcast. This podcast was prepared in part using Federal funds under award 3070145 from the Economic Development Administration, U.S. Department of Commerce. The statements, findings, conclusions, and recommendations are those of the author(s) and do not necessarily reflect the views of the Economic Development Administration or the U.S. Department of Commerce.

Welcome to the Let's Eat, Grandma Career Warrior Podcast, where our goal is not only to help you land your dream job but to help you live your best life!Elizabeth Lotardo helps organizations drive emotional engagement. She is a consultant, writer, and training creator who has worked with leaders at every level in over 150 organizations including Salesforce, DraftKings, Hilton, and numerous Berkshire Hathaway organizations. She's designed programs for senior leaders, frontline managers, and entry-level teammates that enable everyone to create more purpose-driven work experiences.Elizabeth is a wildly popular LinkedIn Learning Instructor, with millions of views on her courses like Leading without Formal Authority, Finding Your Purpose at Work, and Leading Yourself. She has a bachelor's degree in advertising from Boston University and a master's in Industrial and Organizational Psychology and is a contributor for Harvard Business Review. Her work has been featured in The Wall Street Journal and on NPR.Elizabeth's newest book, Leading Yourself, is about creating meaning, joy, and opportunities at work, even when your job is far from perfect. She's also the co-author of Selling with Noble Purpose.Today's episode is about forging your own path and leading yourself to the career you deserve. Don't wait for someone else to direct your career. Take control today!Resources:Get more help on your applications from Let's Eat, GrandmaCheck out Elizabeth's book, Leading YourselfConnect with Elizabeth on LinkedInFollow us:Follow Let's Eat, Grandma on LinkedInUse Chris' LinkedIn for the newsletterCheck us out on Instagram Hosted on Acast. See acast.com/privacy for more information.

What if the secret to extraordinary sales success wasn't pressure—but purpose? Lisa McLeod believes the best salespeople aren't chasing quotas. They're chasing impact. Lisa is a bestselling author of "Selling with Noble Purpose", keynote speaker, and creator of the Noble Purpose business philosophy. Her work has reached over 2 million people on LinkedIn Learning and been featured in Harvard Business Review. In this episode of Leveraging Thought Leadership, we dive deep into the heart of what drives real, sustainable sales success—and how organizations can embrace the purpose to outperform the market by 350%. We talk about the surprising results of Lisa's research into top-performing sales teams. Spoiler alert: the best sellers aren't ruthless closers—they're purpose-driven professionals who genuinely care about making a difference. Lisa shares how she fused two sides of her life—sales and soul—to build a thriving thought leadership business that helps global brands like Hilton and ThyssenKrupp transform their culture from the inside out. Lisa also opens up about the business side of thought leadership. She discusses the challenges of scaling ideas across massive organizations and why turning insight into action requires more than just great content—it requires packaging, structure, and a path for others to teach it. If you're a thought leader wrestling with how to turn your big ideas into business results—or if you're trying to bring more meaning into your work—this conversation is for you. Three Key Takeaways: • Purpose-driven sales outperform — Salespeople who focus on improving customers' lives consistently outperform their peers, proving that noble purpose is a strategic advantage, not just a feel-good concept. • Sales has an image problem — The profession is too often defined by its worst examples, but true sales success comes from empathy, trust, and a desire to serve—especially in B2B environments. • Thought leaders must sell their ideas — To create impact, you must connect your insights to the client's pain points and speak their language; selling isn't about being pushy, it's about being relevant and solving real problems. If today's conversation on purpose-driven sales sparked something for you, you won't want to miss our episode with Mike Latch and Gregg Murphy, Scaling Sales, Not Sacrificing Quality – The AI-Driven Secret to Billion-Dollar Growth. While Lisa McLeod explores the human side of sales—leading with empathy and purpose—Mike and Gregg dive into how organizations can scale that impact without losing what makes it effective. Together, these episodes paint a powerful picture of what modern sales success looks like: purpose at the core, with systems that support it at scale. Listen next and discover how to align purpose with process to drive real, lasting growth.

It is a special day as we welcome a true industry icon to the podcast! Today, we are thrilled to have Frank Passanante, Global Head of Sales at Hilton, joining us for a conversation that has been a long time in the making. Eric has crossed paths with Frank through the MPI Foundation and has been looking forward to having him on the show to share his insights.  In this episode, Frank discusses his career, the art of sales, and the enduring strength of the Hilton brand. A Passion for Hospitality from a Young Age Frank's journey into the hospitality industry began in his early teens. While on a family vacation at the Hilton Hawaiian Village, he discovered a book by Conrad Hilton, Be My Guest, which ignited his passion for the hotel business. From that moment, he began working various jobs in hotels and restaurants before specializing in sales. He joined Hilton right after university and has remained in the industry ever since. Sales as a Noble Profession Frank believes sales is a noble profession centered on solving customer problems and providing value. He feels that true sales success comes from genuinely caring about customers and helping them find the right solutions. Frank integrates Lisa McLeod's Philosophy of Selling with Noble Purpose into his sales approach, focusing on customer impact rather than revenue alone. His mindset aligns with Hilton's founding purpose—spreading the light and warmth of hospitality. Building a Strong Sales Culture Recruiting the right people is essential to maintaining a strong company culture. Frank refers to The Ideal Team Player by Patrick Lencioni, which identifies three key qualities for success: humility, which prioritizes teamwork and continuous learning; hunger, which drives ambition and goal-setting; and emotional intelligence, which ensures strong interpersonal skills. At Hilton, hiring, training, and performance management are structured around those virtues to create a high-performing, customer-focused sales team. Adapting to Changing Buyer Behavior The landscape of meeting and event services has evolved in the post-COVID era. Modern buyers expect a seamless blend of self-service digital tools and personalized support for more complex needs. So, they developed a three-channel sales strategy at Hilton: digital self-service options that empower customers to research and book independently, direct sales for high-touch transactions requiring expert guidance, and voice-assisted support for critical moments in the buying process. Companies that fail to adapt to these shifting expectations risk missing valuable opportunities in today's rapidly evolving market. AI and Continuous Learning AI and automation are reshaping the industry, so Frank is committed to future-proofing the Hilton sales teams. The company promotes an always-learning mindset and prioritizes a coaching culture. Combining continuous learning with a strong coaching environment ensures that the Hilton sales professionals remain effective and adaptable. Building a Coaching Culture Frank emphasizes the power of coaching in leadership and business success. He stresses the importance of being coachable, asking the right questions, and seeking feedback to progress quickly. His organization holds monthly coaching sessions for leaders, focusing on practicing real-life coaching conversations to build communication skills. The Art of Difficult Conversations Having tough conversations is easier said than done. As a former SaaS CEO, Frank found that employees initially hesitated to voice their concerns. However, by welcoming constructive criticism and encouraging dialogue, he built a culture where feedback became a strength rather than something to fear. Continuous Learning & Expanding Perspectives Frank stays ahead by reading business publications, white papers, and research from Forrester and Gartner rather than constantly chasing new frameworks. He values learning from industries outside his own, believing that cross-industry insights spark fresh ideas. Year of the Travel Maximizer Hilton has identified 2025 as the Year of the Travel Maximizer. Their recent Meetings Maximizer report highlights trends like extreme preparedness, where attendees demand detailed agendas and networking guidance. Hilton developed resources to meet these evolving needs, including the World's Most Welcoming Events playbook, to help planners create more engaging experiences. Looking Ahead Frank is excited about Hilton's rapid expansion, with over 800 new hotels added in 2024 and 500,000 rooms in the pipeline. Next year, they will celebrate significant openings, including the iconic Waldorf Astoria New York and new Waldorf locations in Sydney and Tokyo.  Bio: Frank Passanante Senior Vice President, Global Head of Sales and HRCC, Hilton Frank Passanante sets the B2B strategy for Hilton through all selling channels. He's passionate about forging strong customer partnerships that drive mutual success, building winning sales teams through intentionally developing a coaching culture, and quickly adapting strategies to meet the continually evolving nature of B2B sales. In his current role as Senior Vice President, Global Head of Sales, and HRCC, Frank collaborates closely with commercial leaders worldwide on coordinated global B2B strategies. He takes great pride in his team of purpose-led sales professionals, who consistently develop meaningful customer relationships and consult on solutions. He describes his team as caring, committed to their clients' outcomes, and striving to be the best in the business.  Frank built and refined his hospitality sales and marketing expertise over three decades, with the vast majority of those years devoted to Hilton in various on-property, regional, and corporate roles. Actively engaged in industry organizations across all travel segments, he has served on the Professional Convention Management Association Board of Directors, the U.S. Travel Association Meetings Mean Business Coalition, and the Events Industry Council APEX Business Recovery Task Force. Currently, he is engaged with the US Travel Association Group Travel Network and the GBTA Allied Leadership Committee. Connect with Eric Rozenberg On LinkedIn Facebook Instagram Website Subscribe to The Business of Meetings newsletter   Listen to The Business of Meetings podcast Connect with Frank Passanante On LinkedIn Hilton Trends Report 2025 – The Vacation Maximized 2025 Hilton Trends Report – Special Section: The Meetings Maximizer – The Next Generation of Meetings & Events Books mentioned: Be My Guest by Conrad Hilton Selling with Noble Purpose by Lisa McLeod The Ideal Team Player by Patrick Lencioni The Advantage by Patrick Lencioni The Five Dysfunctions of a Team by Patrick Lencioni The Medici Effect by Frans Johansson Kitchen Confidential by Anthony Bourdain      

Even though sales are mainly about driving revenue and putting up the right numbers, one element must not be forgotten: the needs and interests of the customers themselves. Executive coach Lisa McLeod is here to discuss why businesses should embrace the noble purpose of providing a positive impact to everyone. Sitting down with Mark Cox, she explains why they should never see their target market as mere statistics but aim to make a real difference in their lives. Lisa also explains how a client-first mindset requires taking intentional action and showcasing your authentic self.

Send us a textThis episode features an inspiring conversation with Olivier Onghena-t Hooft, an entrepreneur and author who believes in the power of noble purpose to drive careers and organizations toward meaningful impact. Through stories of his diverse career—from diplomacy to corporate leadership and a life-altering kidnapping—Olivier articulates the importance of developing a coherent life purpose. • Discover Olivier's multi-faceted career and how each role shaped his worldview • Hear about his harrowing experience of being kidnapped and its transformative effects • Understand the concept of noble purpose and why it matters in today's work environment • Learn about Olivier's methodology for helping organizations align their purpose with their strategy • Explore the significance of taking time for personal reflection and the impact of sabbaticals • Reflections on the essence of caring leadership and the idea of ‘lovenship' • Olivier shares insights on creating meaningful change and inspiring impact at various levels If you're seeking to ignite your career with purpose, don't miss the thoughtful insights shared in this episode. Follow Olivier:LinkedIn: https://www.linkedin.com/in/olivieronghena/GINPI website: https://ginpi.eu/Book: https://www.olivieronghena.com/noble-purpose/book-noble-purpose/ Personal website: https://www.olivieronghena.com/-------------------------------------------Liked this episode? A few things:1. Share the podcast with three of your closest friends! And please leave a review on Apple Podcasts or Spotify here (tap on the three-dot menu under the cover art of the podcast) , as it would mean a lot to me and hopefully help others discover it.2. You will love my emails called Charge-Up! They're no fluff no spam, where I share my favourite career insights from movies, TV shows, news and my own personal experiences, that I don't share anywhere else. Make sure you sign up here!https://www.superchargeyourself.com/newsletter3. Come hang out with me LIVE on LinkedIn and Youtube every Friday at 2 pm CET where I answer your questions and often bring in fab guests:LinkedIn: https://www.linkedin.com/in/sonalbahl/Youtube: https://www.youtube.com/SuperChargeYourself4. Share your favourite takeaways and tag me on your Instagram and LinkedIn.

In today's episode of THE MENTORS RADIO, Host Dan Hesse talks with Hubert Joly, a member of the faculty of the Harvard Business School and the former Chairman and CEO of Best Buy. At Harvard, Professor Joly is the co-leader of the Chief Executive Leadership Programs, a portfolio of programs intended to support the growth of CEOs and senior executives of the world's foremost corporations at a time of unprecedented challenges. He is also a member of the board of directors of Johnson & Johnson and Ralph Lauren Corporation, and he's a Trustee of the New York Public Library. Hubert has been recognized as one of the top 100 CEOs in the world by the Harvard Business Review, one of the Top 30 CEOs in the world by Barron's, one of the Top 10 CEOs in the U.S. by Glassdoor, and one of the Top 50 Management Thinkers in the world by Thinkers50.  He is the author of the best-selling book “The Heart of Business – Leadership Principles for the Next Era of Capitalism.” Listen to THE MENTORS RADIO podcast anywhere, any time, on any platform, just click here! SHOW NOTES: HUBERT JOLY: BIO: https://www.hubertjoly.org/about/ BOOK: The Heart of Business: Leadership Principles for the Next Era of Capitalism, by Hubert Joly ARTICLES: Harvard Business Review: A series of articles by Hubert Joly — EXCELLENT!! -The Mentors Radio Hubert Joly: Pursue a Noble Purpose — a HOW conversation on YouTube Steering Through the Business Storm: Leadership Lessons from Best Buy's Former CEO, Hubert Joly — HEC Paris — EXCELLENT! - The Mentors Radio WEBSITE: https://www.hubertjoly.org/

Using the Virtues Sequence for Solving Workplace ProblemsAre you facing a problem that seems unsolvable? The answer might lie in the "virtues sequence," a concept my colleague and I uncovered while researching sacred writings across world religions. We discovered a common pattern that could help resolve workplace challenges, consistently following the same path of: love, truth, justice, unity, peace, and abundance.Example One: A fabrication plant faced repeated customer complaints about design mistakes due to miscommunication and a lack of respect between departments. The designers and fabricators were separated by several departments, and when fabricators reported issues, they were often ignored by the designers who felt superior. This created distrust and poor relationships, rendering feedback workflows ineffective. The solution was to bring designers, fabricators, and customers together to develop relationship. Regular meetings led to unity and smoother operations, which in turn addressed customer concerns. Example Two: The virtues sequence can enhance workplace dynamics by tackling core issues. A manager dealing with personal problems might unknowingly create a toxic environment, driven by unresolved struggles. Addressing this starts with acknowledging the truth of personal issues, and their impact on others leading to love and justice. Example Three:The final example involves managers promoting up from a marginalized employee group. When organizations do not genuinely believe in the competence of the racialized individuals they unconsciously undermine them, which reveals hidden discriminatory attitudes. The lack of authenticity stems from an absence of truth and love, leading to injustice. Such problems occur because people often do not feel that their needs for love, appreciation, and acknowledgment are met in their own lives.How to Increase Ability to Apply the Virtues Sequence with Authenticity:Serve the Customer: When you truly serve the customer, you reconnect with the noble purpose that your job is intended to fulfill. This strategy, derived from Lisa Earl MacLeod's book, Selling with Noble Purpose has many examples of how connecting to service, inspires workplaces to make amazing progress and individuals to find purpose and meaning in their lives. Remember Your Family Legacy: By reflecting on your family legacy, you can identify an inspirational example that has shaped your best self. While acknowledging that your family legacy wasn't perfect, you can still be inspired by the virtues your family tree has been able to demonstrate over time. This gives a sense of purpose and helps you get back on the virtues path.Increase your Empathy through discomfort: People may lack empathy because they haven't experienced it themselves. One of my facilitator colleagues introduced an exercise to increase empathy by trying to teach workshop participants 10 minutes of basic introductory knowledge in Punjabi. Within less than five minutes, participants were angry and in tears. Pausing the exercise, my colleague explained that this was how their newcomer workers felt all day, every day, when they didn't speak English as a first language. This powerful experience helped leaders understand their employees' struggles and realign with empathy and increased patience.In summary, the virtues sequence, can be used as a diagnostic tool for a workplace issues, and in your personal life to find virtues solutions. Remember the sequence: Love - Truth - Justice - Unity - Peace - Abundance.Happy practicing and don't forget to pick up my book, The Spirit of Work: Timeless Wisdom, Current Realities!Support the show

In this episode of "Negotiate Anything," host Kwame Christian, Esq., M.A., sits down with renowned author and consultant Lisa McLeod to delve into the art of selling with noble purpose. Lisa emphasizes the critical role of uncovering the true value during the discovery phase of negotiation, and how it can prevent deals from going south. Together, they explore actionable strategies to confidently own higher prices while focusing on the client's overall impact and satisfaction. Tune in to learn how authentic, value-driven conversations can lead to bigger, stickier, and higher-margin deals, while also enriching both personal and professional fulfillment. What will be covered: The importance of uncovering true value in the discovery phase of negotiation. Strategies for confidently owning higher prices and emphasizing impact on the client. The role of asking nuanced, impact-focused questions during the sales process. Connect with Lisa  Reserve a spot for The American Negotiation Institute's NYC workshop with Kwame Christian in a $27M luxury residence. https://www.eventbrite.com/e/negotiate-anything-how-to-get-the-best-deal-in-your-next-negotiation-registration-692511178577?aff=oddtdtcreator Buy The Book: Selling With Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud. https://www.mcleodandmore.com/selling-with-noble-purpose/ You don't have to be a shark to sell. In fact, Lisa Earle McLeod says you can sell more effectively if you put others' interests first and operate with what she calls "Noble Purpose." Listen to this episode to learn how to sell with Noble Purpose, and see how it can help your sales team close bigger deals. McLeod & More https://www.mcleodandmore.com/ Follow Lisa on LinkedIn http://www.linkedin.com/in/lisaearlemcleod What's in it for you? Exclusive Advice: Gain insights from top negotiation experts. Community Support: Connect with a like-minded community focused on growth. Personal & Professional Growth: Unlock strategies to enhance every aspect of your life. You deserve to negotiate more of the best things in life, and now you can! Don't wait—be the first in line to experience this game-changing resource.

In this episode of "Negotiate Anything," host Kwame Christian, Esq., M.A., sits down with renowned author and consultant Lisa McLeod to delve into the art of selling with noble purpose. Lisa emphasizes the critical role of uncovering the true value during the discovery phase of negotiation, and how it can prevent deals from going south. Together, they explore actionable strategies to confidently own higher prices while focusing on the client's overall impact and satisfaction. Tune in to learn how authentic, value-driven conversations can lead to bigger, stickier, and higher-margin deals, while also enriching both personal and professional fulfillment. What will be covered: The importance of uncovering true value in the discovery phase of negotiation. Strategies for confidently owning higher prices and emphasizing impact on the client. The role of asking nuanced, impact-focused questions during the sales process. Connect with Lisa  Reserve a spot for The American Negotiation Institute's NYC workshop with Kwame Christian in a $27M luxury residence. https://www.eventbrite.com/e/negotiate-anything-how-to-get-the-best-deal-in-your-next-negotiation-registration-692511178577?aff=oddtdtcreator Buy The Book: Selling With Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud. https://www.mcleodandmore.com/selling-with-noble-purpose/ You don't have to be a shark to sell. In fact, Lisa Earle McLeod says you can sell more effectively if you put others' interests first and operate with what she calls "Noble Purpose." Listen to this episode to learn how to sell with Noble Purpose, and see how it can help your sales team close bigger deals. McLeod & More https://www.mcleodandmore.com/ Follow Lisa on LinkedIn http://www.linkedin.com/in/lisaearlemcleod What's in it for you? Exclusive Advice: Gain insights from top negotiation experts. Community Support: Connect with a like-minded community focused on growth. Personal & Professional Growth: Unlock strategies to enhance every aspect of your life. You deserve to negotiate more of the best things in life, and now you can! Don't wait—be the first in line to experience this game-changing resource.

In this episode of the Self-employed Life, I had the pleasure of speaking with Lisa McLeod, author of  best seller Selling with a Noble Purpose: How to Drive Revenue and Do Work that Makes You Proud,  along with four other exceptional books, about the importance of having a noble purpose in business. We discussed how making helping people the mindset of a business will not only provide a better life for the client, but also creates a more successful business and personal life. Lisa stated that people in business whose purpose is to help as many people as they can as best as they can are more successful than those that are in it just for money.  Lisa McLeod is the global expert on purpose-driven business. She is the author of five books, including her bestseller: Selling with Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud.  Lisa has spent two decades helping leaders increase competitive differentiation and emotional engagement. She developed the Noble Purpose methodology after her research revealed that salespeople who sell with Noble Purpose, outsell salespeople who focus on targets and quotas.  Lisa is a former Procter & Gamble Sales Leader who founded her own firm, McLeod & More, Inc. in 2001.  She helps leaders at organizations like Cisco, Roche, Volvo, and Dave & Busters drive exponential revenue growth.  Lisa has keynoted in 25 countries and authored over 2,000 articles.  She has made appearances on the Today Show and the NBC Nightly News, and her firm's work has been featured in Forbes, The Wall Street Journal, and NPR.  Lisa's leadership book, Leading with Noble Purpose: How to Create a Tribe of True Believers is a breakthrough book that shows leaders how to win the hearts and minds of their teams and customers.  And be sure to subscribe to The Self-Employed Life in Apple Podcasts or follow us on Spotify or wherever you listen to podcasts so you don't miss an episode. Everything you need can all be found at jeffreyshaw.com.  Dia Bondi, thank you so much for being here! Remember, you might be in business FOR yourself but you are not in business BY yourself. Be your best self. Be proud and keep changing the world. Guest Contact – Read her book, Selling with a Noble Purpose: How to Drive Revenue and Do Work that Makes You Proud Contact Jeffrey – SelfEmployedNewsletter.com JeffreyShaw.com Books by Jeffrey Shaw Business Coaching for Entrepreneurs Watch my TEDx LincolnSquare video and please share! Valuable Resources – The Self-Employed Business Institute You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out! Take The Self-Employed Assessment! Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that's keeping you from having a thriving Self-Employed Ecosystem. You'll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap. Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO! Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.

Empathetic marketing is having a moment. But really, this trend has been a long time coming. Buyers today are savvy, everything is available online, and they have no patience for brands that don't understand them or their needs. My guest today, Tim Leon, coined the term Return on Empathy and talks about all that companies gain when they engage in more empathetic marketing tactics.We discuss what empathy marketing means, why marketers should embrace it, and how it applies equality to B2B as well as B2C brands. We share data that shows why buyers are choosing empathetic brands, and why this is not just a trend, but a transformative moment in how we market and sell. And finally, we share actionable strategies to inject more empathy into your marketing - not least of which is understanding where marketing's limitations end and your culture, leadership, and policies need to also become part of the effort. To access the episode transcript, please click on the episode title at www.TheEmpathyEdge.comKey Takeaways:Ask customers what challenges they're facing, not just what they think about your product or service. You've got to go deeper to better understand and empathize with them. Now more than ever, the companies that portray ads that promote well-being and comfort are the companies that people want to do business with. They don't want a hard sell, they want to feel good about the brands they're working with. You have to sell to people, whether you're working B2B or B2C. People want authenticity and empathy from the organizations they work with, no matter what industry they're in. "Return on Empathy means if you're delivering empathy authentically and honestly, you're building customer loyalty and protected market share." — Tim Leon Episode References:Geile Leon Marketing Communications Return on Empathy white paper: https://bit.ly/44MiSrYPepsiCo/Ipsos Mori research study on empathy and brandsDenise Roberson: Mistakes Leaders and Boards Make When Thinking About PurposeLisa McLeod: Selling with Noble Purpose to WinPhil Preston: Profit with PurposeEmily Vernon: Are You Gathering the Right Customer Insights?Sandy Thompson: How to Make People Fall in Love with Your BrandAbout Tim Leon, President, Geile Leon Marketing CommunicationsTim Leon is the President of Geile Leon Marketing Communications. The firm was founded in 1989 and has served clients locally, regionally, and nationally. The firm is celebrating its 34th year in business and is located in The Hill Neighborhood of St. Louis, Missouri, Tim's role at the agency includes brand strategy/planning for clients, new business development, and a host of other duties that come with owning a small business!Connect with Tim Leon:Geile Leon Marketing Communications: geileon.comLinkedIn: linkedin.com/in/timleonFacebook: facebook.com/GeileLeonMarketingCommunicationsJoin the community and discover what empathy can do for you: red-slice.comPRE-SALE SPECIAL! Pre-order 1 to 99 copies of Maria's new book, The Empathy Dilemma for your leaders, exec team, (or yourself?!) and GET 30%! bit.ly/TEDSpecialPresale Offer ends August 27, 2024!Connect with Maria:Get the podcast and book: TheEmpathyEdge.comLearn more about Maria and her work: Red-Slice.comHire Maria to speak at your next event: Red-Slice.com/Speaker-Maria-RossTake my LinkedIn Learning Course! Leading with EmpathyLinkedIn: Maria RossInstagram: @redslicemariaX: @redsliceFacebook: Red SliceThreads: @redslicemaria

In this episode of 'Coach2Scale, host Matt interviews Lisa McLeod, an acclaimed author and founder of McLeod & More Inc. Known for her work on integrating purpose into sales strategies. Lisa discusses the myth that top salespeople are solely motivated by money. She emphasizes that high performers are driven by a desire to improve the lives of their customers. The conversation delves into distinguishing between reactive and assertive sales approaches, the concept of 'noble purpose,' and how organizations can align their goals with customer impact to drive better results.  Takeaways: Understand the Core Purpose: Define your company's noble purpose by answering three key questions: How do you make a difference? How do you do it differently? And on your best day, what do you love about your job? This can help you articulate the impact your business has on your customers, motivating your teams and aligning their efforts with a clear, meaningful goal.Prioritize Customer Impact Over Numbers: Recognize that financial metrics are lagging indicators of success. Instead of focusing solely on closing deals and hitting targets, encourage your team to continuously ask, "How will this customer be different as a result of doing business with us?" This mindset fosters deeper customer relationships and leads to sustainable growth.Share Customer Success Stories: Regularly share stories within your organization about how your products or services have positively impacted your customers. This not only boosts team morale but also reinforces the noble purpose behind your work. These stories can serve as powerful tools in sales pitches and align your team's efforts.Engage the Movable Middle: Focus on the middle tier of performers in your organization. These individuals have the potential to drive massive changes in performance. By investing in coaching and development for this group, you can elevate overall team success, rather than just rewarding the top performers.Ask the Game-Changing Question: During every sales interaction or strategic planning session, ask yourself and your team, "How will this customer be different as a result of doing business with us?" This question ensures that your efforts are always customer-centric and aligned with delivering real value.Create a Motivating Hiring Narrative: When bringing new hires on board, don't just talk about job roles and financial compensation. Share the noble purpose of your organization and illustrate how new employees will contribute to making a difference. This attracts individuals who are motivated by meaning and purpose, not just money.Lead with Stories and Metrics: Balance your focus on metrics with compelling stories that illustrate your company's impact. This combined approach ensures that your team understands the importance of both financial performance and customer satisfaction. Use concrete examples to inspire and motivate your team consistently.Quote of the Show:“I want everyone to be able to show up knowing my company's work makes a difference and I make a difference.” Links:LinkedIn: https://www.linkedin.com/in/lisaearlemcleod/ Website: http://www.mcleodandmore.com/ Ways to Tune In:Spotify: https://open.spotify.com/show/0Yb1wPzUxyrfR0Dx35ym1A Apple Podcasts: https://podcasts.apple.com/us/podcast/coach2scale-how-modern-leaders-build-a-coaching-culture/id1699901434 Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL2NvYWNoMnNjYWxlLWhvdy1tb2Rlcm4tbGVhZGVycy1idWlsZC1hLWNvYWNoaW5nLWN1bHR1cmU Amazon Music: https://music.amazon.com/podcasts/fd188af6-7c17-4b2e-a0b2-196ecd6fdf77 Podchaser: https://www.podchaser.com/podcasts/coach2scale-how-modern-leaders-5419703 YouTube: https://www.youtube.com/@Coach2Scale CoachEm™ is the first Coaching Execution Platform that integrates deep learning technology to proactively analyze patterns, highlight the "why" behind the data with root causes, and identify the actions that will ultimately improve business results going forward.  These practical coaching recommendations for managers will help their teams drive more deals, bigger deals, faster deals and loyal customers. Built with decades of go-to-market experience, world-renowned data scientists and advanced causal AI/ML technology, CoachEm™ leverages your existing tech stack to increase rep productivity, increase retention, and replicate best practices across your team.Learn more at coachem.io

In this insightful episode, Bill is joined by Lisa McLeod, president and founder of https://mcleodandmore.com, to discuss the transformative power of selling with a "noble purpose." Lisa explains how aligning your sales efforts with a deeper purpose of making a meaningful difference for your customers can dramatically increase your effectiveness, employee engagement, and overall success.This episode challenges the conventional wisdom of relying solely on tactics and techniques, emphasizing the importance of tapping into a higher sense of purpose that resonates with both customers and salespeople. To learn more about Lisa and get a copy of her new book, go to https://www.mcleodandmore.com/.Ready to Challenge the limits of your income? Join the Million Dollar Seller 5-Day Challenge Today! http://milliondollarsellerchallenge.comWant to break free and soar to new heights? "12 Bold Moves" is your gateway to a fearless reinvention of self and unlocking unprecedented sales success.  Get your copy now at http://12boldmoves.comHave a question for Bill or a topic you'd like him to discuss in a future episode? Email him at listener@caskeytraining.com.If you'd like to learn more about how Bill can help you and your team reach your potential, go to https://resources.billcaskey.com/corporate-trainingReady to take the Challenge? Join the Million Challenge Today! http://milliondollarsellerchallenge.com

When a private practice starts to gain momentum, there's often a scramble to keep up with growing demand. Jason Leyendecker, the owner of Audiology Concepts and the president of ADA, experienced this firsthand as he grew his practice to seven locations throughout Minnesota. In this episode, you'll learn how Jason upheld his practice culture and patient relationships as he scaled his practice. He'll also reveal his top secrets for revolutionizing your marketing strategy and keeping abreast of industry trends to grow your practice. Jason Leyendecker is the president of the Academy of Doctors of Audiology (ADA). He owns Audiology Concepts, a hearing healthcare practice with seven locations throughout Minnesota. He's also the owner of the Tinnitus and Hyperacusis Clinic. In this episode, Kevin and Jason will discuss:  - Why Jason became an Audiologist - How to strengthen your practice's culture and philosophy as you grow - The mindset challenges Jason faced as he grew his practice - The hardest part about growing your practice in 2024 - Why you should focus on one niche within audiology - Jason's secrets to building lasting patient relationships  - How to leverage data automation - Marketing strategies for different patient demographics - Why you should switch to online scheduling - The benefits of joining audiology groups  - And other topics… Jason Leyendecker is the owner of Audiology Concepts, a hearing healthcare practice with seven locations throughout Minnesota. He's also the owner of the Tinnitus and Hyperacusis Clinic and serves as the president of the Academy of Doctors of Audiology (ADA). He graduated from A.T. Still University in 2010. He started working with Audiology Concepts as a student under Dr. Paula Schwartz in 2008. In 2017, he bought the practice and plans to continue the legacy Dr. Schwartz created. He is also on the board of Minnesota Sight and Hearing. Connect with Jason: Jason's Website: https://www.audiologyconcepts.com/amo-team/dr-jason-leyendecker/  Jason's LinkedIn: https://www.linkedin.com/in/jason-leyendecker-00613190/  Jason's Email: dr.leyendecker@audiologyconcepts.com  Resources Mentioned: Academy of Doctors of Audiology (ADA): https://www.audiologist.org/  Selling With a Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud by Lisa Earle McLeod: https://www.amazon.com/Selling-Noble-Purpose-Drive-Revenue/dp/1118408098   Death by Meeting: A Leadership Fable...About Solving the Most Painful Problem in Business by Patrick Lencioni: https://www.amazon.com/Death-Meeting-Leadership-Solving-Business/dp/0787968056  The Only Thing: If you're an audiologist and want to grow your practice – we've got a FREE, expert guide to help you achieve your goals. It's called The Only Thing.  This expert guide will show you how to increase new patient calls by 5 to 57 a month, schedule more new patients each week, help more people, and increase revenue. It's the best resource I know for growing your audiology practice. Get your copy for free at http://medpb.com/mastery.

Madison Levine, the owner of Levine Hearing, rapidly grew a successful practice by leveraging the power of video. In this episode, she sheds light on her patient-centric approach and shares her strategies for growing her practice with effective video marketing. Madison Levine is the founder of Levine Hearing, an independent provider offering hearing and balance services. She manages a diverse business portfolio in healthcare and marketing, including a production company, Integrate Ideas. Actively involved in hearing healthcare advocacy, she is a board member at the Levine Senior Center and dedicates time to educating on hearing loss in local eldercare facilities.   In this episode, Kevin and Madison will discuss: - How she grew her practice quickly with video  - Efficient video marketing  - The value of regular structured meetings - Her approach to hiring the right people for her practice - Strategies for minimizing employee turnover - Her playbook for delivering a five-star patient experience - The biggest hurdle for practices starting now  - Her best-kept secret for bringing more people through the door - Her data-led approach to social media marketing  - Content optimization for different platforms and audiences  - Her method for fostering a positive work culture  - And other topics… Madison Levine is a second-generation hearing instrument specialist, serial entrepreneur, and social media influencer. She is the founder of Levine Hearing, an independent provider offering hearing and balance services with over 200 five-star Google reviews and an A+ rating from the Better Business Bureau. Madison manages a diverse business portfolio in healthcare and marketing, including a production company, Integrate Ideas. She is actively engaged in Listen Carefully, a national program advocating for hearing healthcare, and serves as a board member for the Levine Senior Center. Madison also dedicates time to educating on hearing loss and hearing aids in local eldercare facilities. Connect with Madison: Madison's Website: https://levinehearing.com/  Madison's LinkedIn: https://www.linkedin.com/in/madison-levine-2b961317/  Madison's Email Addresses: madison@integrateideas.com, madison@levinehearing.com  Resources Mentioned: Death by Meeting: A Leadership Fable...About Solving the Most Painful Problem in Business by Patrick Lencioni: https://www.amazon.com/Death-Meeting-Leadership-Solving-Business/dp/0787968056  Extreme Ownership: How U.S. Navy SEALs Lead and Win by Jocko Willink: https://www.amazon.com/Extreme-Ownership-U-S-Navy-SEALs/dp/1250183863  Selling with Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud by Lisa Earle McLeod: https://www.amazon.com/Selling-Noble-Purpose-Drive-Revenue/dp/1118408098  The Only Thing: If you're an audiologist and want to grow your practice – we've got a FREE, expert guide to help you achieve your goals. It's called The Only Thing. This expert guide will show you how to increase new patient calls by 5 to 57 a month, schedule more new patients each week, help more people, and increase revenue. It's the best resource I know for growing your audiology practice. Get your copy for free at http://medpb.com/mastery.

Running an audiology or hearing aid practice naturally involves navigating financial pressures. Yet, practice owners must be careful not to get caught up in crunching numbers at the expense of their passion for helping others hear better. Lisa Earle McLeod, the creator of the ‘noble purpose' philosophy, advocates for a different approach that places purpose above metrics. She demonstrates that practices focusing on their noble purpose outperform the competition and retain patients. In this episode, Lisa delves deeper into this concept, offering actionable insights for establishing a thriving practice driven by purpose. Lisa Earle McLeod is a strategy consultant, executive coach, and keynote speaker known for her Noble Purpose philosophy. Ranked #3 Sales Expert globally by Global Gurus and listed among Marshall Goldsmith's 100 Coaches, she has worked with clients like Salesforce, Google, LinkedIn, Hootsuite, and Volvo. She is an accomplished author of five books, including the bestseller, Selling with Noble Purpose. In this episode, Kevin and Lisa will discuss: - Why you need a noble purpose mindset - How to define your practice's noble purpose - Storytelling techniques to fearlessly offer patients life-changing solutions - The mindset of top-performing practitioners - Best practices for creating an engaging patient experience - The differences between transactional practices and noble purpose practices - Scaling through tough times with patient impact stories - Strategies for improving employee engagement - Interview questions for hiring employees who will carry your purpose - Lisa's technique for realigning with your true north - How to create a noble sales purpose for your practice - And other topics… Lisa Earle McLeod is a strategy consultant, executive coach, and keynote speaker who has worked with notable clients like Salesforce, Google, and Volvo. With experience in sales leadership at Procter & Gamble and Vital Learning, she's recognized globally as a top thought leader and coach, named to Marshall Goldsmith's 100 Coaches, and ranked #3 Sales Expert by Global Gurus. She is an accomplished author of five books, including the bestseller, Selling with Noble Purpose, and contributes regularly to publications such as The Harvard Business Review, Forbes, and LinkedIn Learning.   Resources Mentioned: Lisa's Website: https://www.mcleodandmore.com/  Lisa's LinkedIn: https://www.linkedin.com/in/lisaearlemcleod  Lisa's Book, Selling with Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud: https://www.amazon.com/Selling-Noble-Purpose-Drive-Revenue/dp/  THE ONLY THING If you're an audiologist who wants to grow your practice – we've got a FREE, expert guide to help you achieve your goals. It's called The Only Thing. This expert guide will show you how to increase new patient calls by 5 to 57 a month, schedule more new patients each week, help more people, and increase revenue. It's the best resource I know for growing your audiology practice. Get your copy for free at http://medpb.com/mastery. 

Are you losing patients to competitors with the latest tech? Staying on top of changing market dynamics can feel like trying to outrun a speeding train. To keep up, practice owners need a clear strategy to ensure growth and sustainability. Gary Rosenblum, President of Oticon, excels in driving innovation in the hearing care industry. In this episode, he offers insights gleaned from his extensive experience working with practices nationwide and shares proven strategies for how audiologists and hearing instrument specialists can set their practices apart and keep up in an ever-evolving marketplace. Gary Rosenblum has been President of Oticon since October 2016, driving forward the company's leadership in innovation, product quality, and customer support. Before joining Oticon, he led medical device and consumer healthcare ventures for Fortune 500 companies like Johnson & Johnson, Abbott Labs, and Pfizer. Starting his career in consumer healthcare, he now boasts 16 years of experience in the medical devices industry. In this episode, Kevin and Gary will discuss: - The current challenges for audiology and hearing aid practice owners  - The future of audiology and hearing aid practices - The KPIs driving success for audiology practices - Strategies for maximizing your practice's profitability - How to set your practice apart with the concierge approach - Oticon's approach to product development - Gary's advice for keeping up with the latest hearing aid technologies - Strategies for growth and sustainability  - Lead generation through community building - Oticon's initiatives for supporting practice owners  - How Oticon retains top talent - The promising future of the hearing aid industry - And other topics… Gary Rosenblum is the President of Oticon, a division of Demant, a leading name in hearing healthcare. Before joining Oticon, he led various medical device and consumer healthcare ventures for Fortune 500 companies such as Johnson & Johnson, Abbott Labs, and Pfizer. As Vice President at Johnson & Johnson, he managed medical devices, pharmaceuticals, and consumer products for hospital systems on the West Coast. Although he has accumulated 16 years of experience in the medical devices industry, he launched his career in consumer healthcare. Gary formerly served as Chairman of the Hearing Industries Association.  Resources Mentioned: Gary's LinkedIn: https://www.linkedin.com/in/gary-rosenblum-a682494/  The Hearing Journal: https://journals.lww.com/thehearingjournal/pages/default.aspx  The Hearing Review: https://hearingreview.com/  Oticon Business Enhancement Support PLUS (BES+) Rewards Program: https://www.oticon.com/professionals/besplus-form  Selling with Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud by Lisa Earle McLeod: https://www.amazon.com/Selling-Noble-Purpose-Drive-Revenue/dp/ THE ONLY THING If you're an audiologist who wants to grow your practice – we've got a FREE, expert guide to help you achieve your goals. It's called The Only Thing. This expert guide will show you how to increase new patient calls by 5 to 57 a month, schedule more new patients each week, help more people, and increase revenue. It's the best resource I know for growing your audiology practice. Get your copy for free at http://medpb.com/mastery. 

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Having clarity of purpose plays a crucial role in sales. Tapping into your purpose not only provides salespeople direction and motivation but also helps build stronger relationships with customers and colleagues. In this conversation, Lisa Earle McLeod (also our Ep 031 guest) returns to the show to discuss the transformative power of purpose-driven selling, the importance of reflection in sales, and how sales leaders can foster a culture of customer impact and employee significance. She emphasizes that sales isn't just about serving customers but about improving their lives and the lives of their customers. Lisa highlights the role of sales leaders in reframing the sales conversation to align with purpose. By asking the right questions and translating sales numbers and KPIs into customer impact, sales leaders can help their teams understand the significance of their work and drive better performance. Lisa believes that revenue and shareholder value naturally follow when companies prioritize customer satisfaction and well-being. In this episode, you'll learn: - The transformative power of purpose-driven selling - Why sales isn't just about serving customers but about improving their lives - Questions for sales teams to reflect on to unpack both wins and losses. - The power of sharing how a team's work made a difference in the lives of their customers helps employees feel a sense of significance and motivation. - The value of translating numbers into customer impact helps employees understand the value of their work. - Why salespeople want to be part of something bigger than themselves and for their work to matter Additional Resources: Lisa on LinkedIn: https://www.linkedin.com/in/lisaearlemcleod/ Lisa on Twitter: https://twitter.com/lisaearlemcleod Learn more about Lisa: https://www.mcleodandmore.com/ Lisa's Books: Selling with Noble Purpose; Leading with Noble Purpose Lisa Earle Mcleod is a best-selling author, strategy consultant, keynote speaker, executive coach, and founder of McLeod & More, Inc. Recognized as the creator of the Noble Purpose business philosophy, Lisa helps leaders and organizations amplify purpose and meaning while driving financial performance. She is a popular keynote speaker and a prolific writer who has authored five books in five genres (leadership, sales, personal growth, conflict resolution, and humor), including the best seller Selling with Noble Purpose. Jump into the conversation: [00:01:18] Understanding Purpose and Its Importance in Sales [00:07:16] Playing the Long Game [00:12:21] Why Specificity (Depth of Knowledge) is Sexy [00:16:46] Metrics Beyond Revenue & Win Rates [00:22:43] How to Properly Ask for Referrals [00:25:11] Three Questions to Unpack Wins and Losses [00:34:58] Difference of Serving and Improving the Customers

In today's episode, host Tyler Chisholm is joined by Ken Wilson, Vice President of Marketing at Network Innovations. Ken shares Network Innovations' success, from tackling cybersecurity threats to designing custom network solutions for the most sensitive data handlers. We explored the transformative power of cultural nuances in marketing, the art of conveying noble purpose, and how a strong brand message can rally a team. As industries evolve, so must our strategies, with an eye on the latest AI tech revolutionizing the marketing landscape.This episode is sponsored by clearmotive marketing. When it comes to marketing that truly matters to your business, clearmotive is your go-to partner. With a proven track record of more than 15 years, they understand what makes your business tick. Learn more at https://www.clearmotive.ca and discover how clearmotive can help your marketing thrive.We're on social media! Follow us for episodes you might have missed and key insights on Western Canada directly on your feeds.Instagram: https://www.instagram.com/collisionsyycLinkedIn: https://www.linkedin.com/company/collisions-yycWebsite: https://www.collisionsyyc.comThank you for tuning into Collisions YYC!Remember to subscribe and follow us on Spotify and Apple Podcasts so you never miss an episode.If you loved the episode, please leave us a 5-star review and share the show with your friends! These things really help us reach more potential fans and share everything that's amazing about Western Canada.We sincerely appreciate your support of our local podcast.Host links:Tyler's website: https://www.tylerchisholm.comTyler's LinkedIn: https://www.linkedin.com/in/tylerchisholmGuest links:Ken Wilson's LinkedIn: https://www.linkedin.com/in/davidjohnmacleanNetwork Innovations' Website: https://www.networkinnovations.comNetwork Innovations' LinkedIn: https://www.linkedin.com/company/network-innovationsNetwork Innovations' Twitter: https://www.twitter.com/NetworkNVNetwork Innovations' Facebook: https://www.facebook.com/networkinnovationsNetwork Innovations' Instagram: https://www.instagram.com/networkinnovationsNetwork Innovations' YouTube: https://www.youtube.com/user/NetworkInvCollisions YYC is a Tyler Chisholm original production // Brought to you by clearmotive marketing

Today, we serve T-E-A together to make a difference. Join us. TransformationElevationAlchemySurprised Teatime March 19th, 3 pm EST Joining Miss Liz for tea is Amanda Elo'esh Johnsen, M.A., bringing you a new program she has created. We will be speaking on that alongside updates and her T-E-A. JOIN US FOR THE LIVE SHOW, WHERE YOU CAN BRING YOUR QUESTIONS, COMMENTS AND SUPPORT TO MAKE A DIFFERENCE TOGETHER. WITH A QUICK SUBSCRIPTION TO MISS LIZS YOUTUBE CHANNEL BELOW: https://youtube.com/@misslizsteatimes?si=5eu0--BgowGVVHKqMeet my Guest: Amanda Elo'eshAmanda Elo'Esh is your Quicker Waker Upper & has been receiving visions & guidance for these powerful times of uncertainty & transformation for 40 years. She's passionately pursued academic & mystical initiations to help you access your inalienable sovereignty by eliminating painful subconscious patterns & core wounds keeping you limited & stuck. She received her master's degree in Counseling Psychology & Expressive Arts Therapy as well as her certification in Integrative Medicine Guided Imagery & Expressive Arts from the California Institute of Integral Studies, & has shared her gifts at California Pacific Medical Center, Institute for Health & Healing, & Marin General Hospital. She authorizes “Unlock Your Success Codes” & “The Go Ask Alice Oracle & Tea Party Game.”Amanda helps spiritual seekers to discover & strengthen their spiritual path. As a Spiritual Success Mentor, she helps you clear subconscious blocks & activate your spiritual gifts with Subconscious Success Repatterning, Sacred Feminine Archetypes, & Plant Medicine practices & rituals. She guides transformational ceremonies & trains entrepreneurs to awaken your supersenses, step into your leadership, live your Noble Purpose, & prosper. She has taught internationally, including Auroville, India, O*Z*O*R*A Psychedelic Festival in Hungary, Google, & California Institute for Integral Studies. amandaeloesh.com#teatimewithmissliz #joinus #teaparties#returningguest#mystical#health #healing#subconscious#sovereignty#Spiritualpractices #ceremonies#Archetypes#rituals #Hungary#india#unitedstates #canada #supersenses#plantmedicine #spiritual#purpose #prosper

A conversation with Lisa McLeod, esteemed author of "Selling with Noble Purpose.”McLeod discusses the intrinsic link between the art of selling and the practice of coaching, advocating for a client-centric approach that transcends conventional sales tactics. She explains how integrating a noble purpose into sales and coaching not only heightens client success but also fosters a deeper sense of fulfillment and achievement for professionals in these fields.McLeod's journey from a VP of sales to a pioneering coach and writer underscores the transformative impact of aligning business objectives with meaningful, purpose-driven goals. She elaborates on the concept of selling with noble purpose, illustrating that the most effective salespeople and coaches are those who prioritize making a significant, positive difference in their clients' lives above the mere act of closing transactions.The conversation further explores the challenges faced by coaches in marketing their services, emphasizing the shift towards values that prioritize the client's well-being and success as a cornerstone of effective coaching and sales strategies. McLeod shares insightful strategies for navigating these challenges, offering practical advice for professionals looking to enhance their impact and success by fostering authentic, value-driven relationships with their clients.This episode provides a compelling examination of how principles of noble purpose can revolutionize sales and coaching practices, offering valuable lessons for professionals aiming to achieve greater success through meaningful engagement and purposeful business practices.

We are starting Season 3 of the Employee Success Podcast with a look at the Cardinal Principle of Noble Purpose and offering some tips for making 2024 your best year of work yet.  Guest Errol Wint shares his journey toward discovering his “why” and how defying conventional wisdom was a secret to unlocking his true purpose. Finding your “why” can make life more exciting, whether your purpose happens at work or if your job provides the resources for you to pursue it in other ways.

John “Barney” Barnes grew up in East Tennessee graduated from Carson-Newman University in 1968. Barney then joined the Navy as an Aviation Cadet earning his commission as a Naval Officer in April of 1969, earning his Navy “wings of gold” in April of 1970.   Barney fought in the Vietnam War, flying helicopters there in support of navy SEAL teams, Swift Boats, and other allied units. His squadron, known as The Seawolves, was the highest decorated Navy squadron of the Vietnam War. Subsequent to his time in Vietnam, Barney's 25-year Navy career included flight instruction and leading Navy Corrections efforts in Washington, D.C. and Charleston, SC. After retirement from the Navy, Barney has used his leadership skills and experience to bring needed reform to various criminal justice efforts in America. He also now serves as the “National Ambassador for the Military and Prisons” for the Promise Keepers ministry. As a result of his outstanding service both in the Navy and civilian life thereafter, Barney has been the recipient of numerous awards and medals.   Barney is the author of two books: Born to Be a Warrior and The Sacred Art of Leadership: Turning the Soul Toward a Noble Purpose. In these books and through his numerous talks to men's groups, Barney seeks to motivate men to be all that God has called them to be.   Barney and his wife Pat have been married for 52 years and reside in Summerville, SC.   In this podcast, John “Barney” Barnes talks about the incredibly courageous and humble leadership of our nation's founder, George Washington in the early segment of the Revolutionary War. When all looked hopeless, Washington inspired his men not to give up but to give in to God's call, and the result was amazing! Barney uses George Washington's example to call American men today to have courage and be all that God wants them to be.

This is one of the few messages you're likely to find on character flaws. Jesus wants to remove all character flaws.

This is one of the few messages you're likely to find on character flaws. Jesus wants to remove all character flaws. Source

Lisa McLeod is an advisor, consultant, and speaker who works with senior executives and sales teams around the world. She is the author of five bestselling books including Selling with Noble Purpose. She writes for Harvard Business Review and she has inspired millions of learners on LinkedIn Learning with courses on sales, leadership, and purpose at work.In this episode of Storyhouse, she tackles some of the big myths we share around purpose, finding the "right job," servant leadership, and meaning at work.Links + Resources from this episode: Visit Lisa McLeod's websiteHarvard Business Review article: How to be a purpose-driven leader without burning out Read Lisa's book, Selling with Noble PurposeRead Lisa's book, Leading with Noble PurposeConnect with Lisa on LinkedInConnect with Storyhouse FifteenFind Lindsay on LinkedIN STORYHOUSE is a production of Storyhouse Fifteen, a strategic coaching and branding studio that helps small business owners and do-good organizations find the clarity, the story, and the strategy to reach more people and grow their impact. Find Lindsay at storyhousefifteen.com or connect with her on LinkedIn.

At a time when the world of work is more stressful than ever, how can leaders avoid burning out? To talk about that, Linda Nazareth is joined on this episode by Lisa Earle McLeod and Elizabeth Lotardo, authors of the book Selling with Noble Purpose. The discuss the ways that  leaders can and should be purpose-driven, but do it in a way that will ultimately be a good thing for all parties involved. GUESTS: Lisa Earle McLeod is a sales strategist and professional speaker whose clients include Salesforce, Kraft Heinz, and Roche. She is the author of Selling with Noble Purpose and an expert in sales transformation. Learn more about Lisa's work here. Elizabeth Lotardo is a researcher and consultant who helps organizations drive revenue and engagement. She is the co-author of Selling with Noble Purpose and holds a master's degree in Industrial and Organizational Psychology. Connect with Elizabeth here. LINKS: https://www.wiley.com/en-sg/Selling+With+Noble+Purpose%3A+How+to+Drive+Revenue+and+Do+Work+That+Makes+You+Proud%2C+2nd+Edition-p-9781119700890#:~:text=Using%20real%2Dworld%20data%2C%20compelling,on%20internal%20targets%20and%20quotas.  

 Reserve a spot for The American Negotiation Institute's NYC workshop with Kwame Christian in a $27M luxury residence. https://www.eventbrite.com/e/negotiate-anything-how-to-get-the-best-deal-in-your-next-negotiation-registration-692511178577?aff=oddtdtcreator Buy The Book: Selling With Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud. https://www.mcleodandmore.com/selling-with-noble-purpose/ You don't have to be a shark to sell. In fact, Lisa Earle McLeod says you can sell more effectively if you put others' interests first and operate with what she calls "Noble Purpose." Listen to this episode to learn how to sell with Noble Purpose, and see how it can help your sales team close bigger deals. McLeod & More https://www.mcleodandmore.com/ Follow Lisa on LinkedIn http://www.linkedin.com/in/lisaearlemcleod Contact ANI Request A Customized Workshop For Your Company: https://www.americannegotiationinstitute.com/services/workshops/ Follow Kwame Christian on LinkedIn: https://www.linkedin.com/in/kwamechristian/ The Ultimate Negotiation Guide: https://www.americannegotiationinstitute.com/guides/ultimate-negotiation-guide/ Click here to buy your copy of How To Have Difficult Conversations About Race!: https://www.amazon.com/Have-Difficult-Conversations-About-Race/dp/1637741308/ref=pd_%5B%E2%80%A6%5Df0bc9774-7975-448b-bde1-094cab455adb&pd_rd_i=1637741308&psc=1 Click here to buy your copy of Finding Confidence in Conflict: How to Negotiate Anything and Live Your Best Life!: https://www.amazon.com/Finding-Confidence-Conflict-Negotiate-Anything/dp/0578413736/ref=sr_1_1?crid=2PSW69L6ABTK&keywords=finding+confidence+in+conflict&qid=1667317257&qu=eyJxc2MiOiIwLjQyIiwicXNhIjoiMC4xNCIsInFzcCI6IjAuMjMifQ%3D%3D&sprefix=finding+confidence+in+conflic%2Caps%2C69&sr=8-1

 Reserve a spot for The American Negotiation Institute's NYC workshop with Kwame Christian in a $27M luxury residence. https://www.eventbrite.com/e/negotiate-anything-how-to-get-the-best-deal-in-your-next-negotiation-registration-692511178577?aff=oddtdtcreator Buy The Book: Selling With Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud. https://www.mcleodandmore.com/selling-with-noble-purpose/ You don't have to be a shark to sell. In fact, Lisa Earle McLeod says you can sell more effectively if you put others' interests first and operate with what she calls "Noble Purpose." Listen to this episode to learn how to sell with Noble Purpose, and see how it can help your sales team close bigger deals. McLeod & More https://www.mcleodandmore.com/ Follow Lisa on LinkedIn http://www.linkedin.com/in/lisaearlemcleod Contact ANI Request A Customized Workshop For Your Company: https://www.americannegotiationinstitute.com/services/workshops/ Follow Kwame Christian on LinkedIn: https://www.linkedin.com/in/kwamechristian/ The Ultimate Negotiation Guide: https://www.americannegotiationinstitute.com/guides/ultimate-negotiation-guide/ Click here to buy your copy of How To Have Difficult Conversations About Race!: https://www.amazon.com/Have-Difficult-Conversations-About-Race/dp/1637741308/ref=pd_%5B%E2%80%A6%5Df0bc9774-7975-448b-bde1-094cab455adb&pd_rd_i=1637741308&psc=1 Click here to buy your copy of Finding Confidence in Conflict: How to Negotiate Anything and Live Your Best Life!: https://www.amazon.com/Finding-Confidence-Conflict-Negotiate-Anything/dp/0578413736/ref=sr_1_1?crid=2PSW69L6ABTK&keywords=finding+confidence+in+conflict&qid=1667317257&qu=eyJxc2MiOiIwLjQyIiwicXNhIjoiMC4xNCIsInFzcCI6IjAuMjMifQ%3D%3D&sprefix=finding+confidence+in+conflic%2Caps%2C69&sr=8-1

Decision-Making In The Eye of The Storm  Jeffrey Buchanan, Retired US Army General: Decision Making in The Eye of The Storm Unveiling the True Essence of Leadership: Thriving in Chaos! Leadership during chaos reveals the true mettle of a leader.  In times of crisis, decision-making becomes the lifeblood of success for any organization. It demands quick thinking, astute assessment, and informed choices under immense pressure. Are you ready to rise to the challenge? Join us for an exhilarating two-part series on the Leadership and Loyalty #podcast as we delve into the art of "Leadership Decision-Making in the Eye of The Storm."  Our extraordinary guest is a retired 3-Star Lieutenant General Jeffrey Buchanan, with unparalleled expertise in navigating these turbulent situations. We all know how rare effective communication, strategic thinking, emotional intelligence, and adaptability are and how they are the cornerstones of crisis leadership. Discover how to harness these essential skills and guide your team through the storm. Don't miss this opportunity to gain invaluable insights from General Buchanan's 37-year career, leading troops worldwide and tackling major hurricanes. Are you ready to hear and understand the ware stories of The War Zone and The Eye of a Storm? Ready to unlock the secrets of leadership decision-making in the face of chaos? Tune in now!

Adam is the CEO and founder of the Lloyd Group, a prominent managed service provider for small and medium-sized businesses that provide services like asset management, help desk support, project management, cybersecurity, IT governance, and cloud services. Under Adam's 28 years of leadership, the Lloyd Group has been named on the list of Inc 500 and Inc 5000 fastest-growing companies in America, along with many other accolades and recognitions, including employee satisfaction and corporate culture. Adam has a Bachelor of Science in Accounting from Adelphi University and is a graduate of the Harvard Business School President's Program. He also completed the Entrepreneurs Organization MIT Birthing of Giants Program. Adam is a member of YPO (Young President's Organization) and serves as the Learning Alliance Champion, and was the Chair of the Harvard Business School President's Program. Show Notes: (11:00) - The key to growth and transformation is moving from thinking you know everything to admitting you know nothing and starting a lifelong journey of self-discovery and lifelong learning. (12:00) - Adam created six "Truth North Objectives" to measure everything against to ensure he did not waste any more of his life and stayed on track what is his "True North." 1 - Have a supportive fun, accepting, relationship with my spouse.  2 - Instill a sense of responsibility and humility in my children. 3 - Have a transparent and deep relationship with my children. 4 - Have a life of no regrets and fear will not stop me. 5 - Achieve a state of acceptance of myself and others. 6 - Have a balance of unplanned time with value-producing activities. (19:42) - What is a painted picture exercise? Why is this important for people to do. (23:30) - Why working at McDonalds was one of the most formative jobs he had in his life. "Hold your kids with open palms." (27:00) - "Your network is your net worth!"  (29:35) - Adam and Sarah started their business in 1995 with a simple but profound Noble Purpose. "To create opportunities to learn, earn, and live better!" It all centers around building a team and community.  "You need to put a process around your relationships!" (37:00) - How did Adam get started in business, accounting, and entrepreneurship? (41:00) - Everything I deal with in business is people related. Adam shares how the smartest people in the world with poor people skills get passed up and don't advance in their careers.  (46:00) - The most successful people have consistent integrity. "One of the things I regret most is conversations I have had when I was still emotional about it. "You need great relationships with friends who are not afraid to call you on your crap." (1:03:00) - Executive education programs are designed for people who want to enhance the education and lives of their peers. (1:05:00) - How to design a world-class educational event program. (Connect people, Get People Committed, Get People Uncomfortable) (1:15:00) - What does Adam see as similar or different with EO, Vistage, and YPO?  (1:22:00) - We didn't focus on building a company...we focused on building a community!  (1:33:00) - How is AI changing the world? "What I am most worried about is if in the past what you learned depreciated every five years it is now every 2-3 years. I am most concerned with people not lifelong learners, not subscribing to MasterClass, and not using Coursera.org. These are the people that will become irrelevant and will not get new jobs." (1:36:00) - Adam's three core values are "Be Human, Be Accountable, and Be Better!"  "Younger people see opportunity and as you get older you see things as threats and move into protection mode." (1:46:00) - "I want to double click on that!" :) (1:50:00) - "If the American President asked Adam to give a State of the Union Address to the american people what would he say?"

Another first for The Bosshole® Chronicles!  Tom Kelly discovered and applied the principles from the book Selling with Noble Purpose written by Lisa McLeod and she joins us too for an exploratory discussion about Tom's success!  It's a workshop on practical applications of Lisa's amazing content!Click HERE to visit the McLeod & More websiteClick HERE to connect with Lisa on LinkedInClick HERE for Lisa's Work on Purpose newsletterClick HERE for Lisa's book Selling with Noble Purpose Click HERE to connect with Tom on LinkedInHave a BOSSHOLE STORY of your own?  Click HERE to inquire about being on the podcast!HERE ARE MORE RESOURCES FROM REAL GOOD VENTURES:Never miss a good opportunity to learn from a bad boss...Click HERE to get your very own Reference Profile.  We use The Predictive Index as our analytics platform so you know it's validated and reliable.  Your Reference Profile informs you of your needs, behaviors, and the nuances of what we call your Behavioral DNA.  It also explains your work style, your strengths, and even the common traps in which you may find yourself.  It's a great tool to share with friends, family, and co-workers.Follow us on Twitter HERE and make sure to share with your network!Provide your feedback HERE, please!  We love to hear from our listeners and welcome your thoughts and ideas about how to improve the podcast and even suggest topics and ideas for future episodes.Visit us at www.realgoodventures.com.  We are a Talent Optimization consultancy specializing in people and business execution analytics.  Real Good Ventures was founded by Sara Best and John Broer who are both Certified Talent Optimization Consultants with over 50 years of combined consulting and organizational performance experience.  Sara is also certified in EQi 2.0.  RGV is also a Certified Partner of Line-of-Sight, a powerful organizational health and execution platform.  RGV is known for its work in leadership development, executive coaching, and what we call organizational rebuild where we bring all our tools together to diagnose an organization's present state and how to grow toward a stronger future state.

Sermon - March 5, 2023

Many of us look up to our parents. And the thought of losing them can be very crippling. Dr. Nothabo (Thabo) Ncube lost her mother at the young age of fourteen. Amidst the pain, she promised to become a doctor and used this newfound purpose as her guiding light. In this episode, she joins host Anne Pratt to share with us her story of transforming pain, tragedy, and despair into purpose, triumph, and hope. Now, Dr. Thabo is living out her purpose as an MD. Not only that, she is an inspirational TEDx speaker, coach, and mentor. Follow along to this inspiring conversation as she takes us across the milestones in her life that made her who she is today and created an impact on others. From meeting Oprah Winfrey to discovering why your story matters, Dr. Thabo tells it all. Join her to find the courage and hope to step into your purpose despite your circumstances.Love the show? Subscribe, rate, review & share! https://anne-pratt.com

In this cross-over episode, we're sharing an episode from Mental Selling. This show is produced by Sweet Fish Media. Sales is one of the only professions where we allow it to be defined by the people who do it badly. Top salespeople are ones who earnestly want to improve life for their customers. When purpose driven sales becomes part of the culture and bigger than the transaction- and your ‘true north' is improving life for customers- you'll actually wind up making more money. Successful salespeople want to know that what they're doing counts for something- that their work matters. If what you are selling is being bought by customers, you're improving their lives. Hear our conversation with Lisa Earle McLeod, Founder at McLeod & More, Inc. and author of the bestseller Selling with Noble Purpose. We discuss: 3 questions to ask that every salesperson should be able to answer The real reasons salespeople leave their jobs How the noble seller differs from the transactional seller The difference between customer-centricity and purpose-driven sales Overcoming the negative external perceptions of sales with confidence- and how your customers will feel it The “it” that customers really want you to get to… What mistaking profit for their purpose signals to your salespeople and employees Why sales numbers are a lagging indicator and sales leaders need to coach to mindsets vs. outcomes Why the people that have bought from you before are the key to understanding how your products make a difference Sales managers as the “front-line belief builders” Sponsors: If you're hiring, you need Indeed. Sign up and get a $75 credit to sponsor your first job for better visibility, more applications and quicker hiring times. Stay in control with payment billing options, no long term contracts, pay for only what you need and pause spending at any time.* Claim Your Credit *Sponsored Job credit offers available only for new U.S. accounts posting a job that expires one year after account creation. Upon expiration of credits, users are charged based on their Sponsored Job budget. Terms, conditions, and quality standards apply.

What is Noble Purpose?An organization's Noble Purpose explains why it exists.It is a clear and concise statement of what the organization does to improve the lives of its customers.Noble Purpose is at the foundation of every strategy and is the prime consideration of every decision made at work.Why is having a Noble Purpose for your organization important?Having a Noble Purpose is just the right thing to do.A well-animated Noble Purpose enables people in the organization to answer “Yes or No” in an aligned way.Having a Noble Purpose attracts and retains talent, especially from the younger generations.Organizations with a well-animated Noble Purpose are more successful and more profitable. They outperform organizations that lack Noble Purpose by 400%.How do you establish and animate a Noble Purpose?Senior Leaders Develop a working draft of the organization's Noble Purpose, and if needed, the organization's Vision and Principles, to complete the PVV – the Purpose, Vision, and Values.Senior Leaders socialize the working draft of the Noble Purpose by sharing it with small groups across the company, getting feedback, modifying as appropriate, and ultimately publishing the organization's official Noble Purpose. In Lean terms this is known as Nemawashi.Under the direction of Senior Leaders, the organization fully animates the PVV, by including it in the new hire orientation, in leadership training, in decision-making processes, in performance management systems, in communication campaigns, and in many other ways.Key ToolsWrite us at info@tplshow.org for a free guide on how to establish and animate a Noble Purpose in your organization. Ask for the What-Why-How for Noble Purpose."Leading with Noble Purpose", by Lisa Earle McLeod.Jim Stengel partners with Milward Brown on a 10 year study of organizational success and learns that "ideals" have a significant and positive impact on positive results.If you like our show, please give us five stars, write a review, and share our show with a friend. We are really interested in your feedback. Thanks so much for listening.The TPL Show is a subsidiary of Avanulo, a global consulting firm that helps its clients overcome challenges and achieve excellence with intentional culture.

IntroductionThis is a method for animating Avanulo's Third Belief Construct, which is that all improvement issues are, at their core, people issues.Belief constructs are important because culture is the greatest competitive advantage you can leverage in any organization, and we use the Belief Constructs to design and build an intentional culture.Some find this concept difficult to accept because they do not want to blame problems on specific people. So, to avoid blame, they express the cause in ways that do not link directly to people. This is because we are all taught that blame is toxic in a culture, but the reverse is true. In a healthy culture, accountability is used to make improvements in positive ways.Driving cause analysis to the lowest level of human decision or action provides a huge advantage in problem solving because it allows us fix problems much more effectively and permanently.Fixing things for good the first time allows us to spend more time preventing problems instead of having to correct them later.An effective, healthy culture is huge competitive advantage that revs up results.What are the Five Truths of Improvement?Everything is a process – everything.Every process delivers exactly what it was designed to deliver – not what it was intended to deliver. So, in this way, every process is achieving “its design.”Every process is the way it is because those with authority over it allow it to persist, either by intent, by acquiescence, or by a lack of awareness or concern.There are usually two reasons in play – the reason given (the Stated Reason) and the real reason (The Root Cause). The reason given reflects our hopes and fears. The real reason is the truth that is made clear by the facts.Find a way to work on the real reason, with the support of those who have authority over the process, and without diminishing those who give other reasons, and you will make significant and lasting improvement. Why are the Five Truths of Improvement Important?The Five Truths help you to act upon Belief Construct Three – that every improvement challenge, is, at its core, is a people issue.Together, they act as a force magnifier that revs up your continuous improvement process.How do you apply the Five Truths of Improvement?Teach everyone in your organization about the value of culture and activate the “miracle machine.” Teach them that you can improve results by improving your culture, and that you can use the Belief Constructs to help you do it. Also teach them that at the heart of every improvement challenge is a people issue.Using work related examples, teach and animate the Five Truths of Improvement. Make them a center point of your continuous improvement message. Use the Five Truths of Improvement to assess your improvement method, to make sure that it is addressing all Five Truths, or simply use the Five Truths as an approach to continuous improvement.Key ToolsWrite us at info@tplshow.org for a free guide on how to establish and animate a Noble Purpose in your organization. Ask for the What-Why-How for The Five Truths of Improvement.Thanks for listening.The TPL Show is a subsidiary of Avanulo, a global consulting firm that helps its clients overcome challenges and achieve excellence with intentional culture.

Click here to buy your copy of How To Have Difficult Conversations About Race! You don't have to be a shark to sell. In fact, Lisa Earle McLeod says you can sell more effectively if you put others' interests first and operate with what she calls "Noble Purpose." Listen to this episode to learn how to sell with Noble Purpose, and see how it can help your sales team close bigger deals. Buy The Book: Selling With Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud. McLeod & More Request a Custom Workshop For Your Company Get Free Access to Over 15 Negotiation Guides Follow Kwame on LinkedIn Follow Lisa on LinkedIn Kwame Christian With Lisa Earle McLeod

One of our favorite guests is back with new nuggets of knowledge! How should we look on video conference calls? Leadership positions with sales numbers - how can we ramp up sales experience, without the traditional sales training? Her latest project: Monday motivation series, her new audio series through LinkedIn 10 EST LIVE, Unfiltered! The need for informal leadership and how to best prepare for performance reviews!Elizabeth's work focuses on igniting emotional engagement and rallying teams around the Noble Purpose of customers. Elizabeth has spoken at LinkedIn Talent Connect, facilitated a "Millennial Talent Intervention" program for a school system, and designed virtual learning bursts for global sales teams. Some of her work has been featured on NPR and in The Wall Street Journal.__________________________GuestElizabeth LotardoVP of Client Services, McLeod&More [@lisaearlemcleod]On LinkedIn | https://www.linkedin.com/in/elizabethlotardoHostsJax ScottOn ITSPmagazine  

One of our favorite guests is back with new nuggets of knowledge! How should we look on video conference calls? Leadership positions with sales numbers - how can we ramp up sales experience, without the traditional sales training? Her latest project: Monday motivation series, her new audio series through LinkedIn 10 EST LIVE, Unfiltered! The need for informal leadership and how to best prepare for performance reviews!Elizabeth's work focuses on igniting emotional engagement and rallying teams around the Noble Purpose of customers. Elizabeth has spoken at LinkedIn Talent Connect, facilitated a "Millennial Talent Intervention" program for a school system, and designed virtual learning bursts for global sales teams. Some of her work has been featured on NPR and in The Wall Street Journal.__________________________GuestElizabeth LotardoVP of Client Services, McLeod&More [@lisaearlemcleod]On LinkedIn | https://www.linkedin.com/in/elizabethlotardoHostsJax ScottOn ITSPmagazine  

What does it take to be successful in sales for the IT industry? Tim Arpin, Regional Sales Manager for NY/NJ at Service Express, a data center maintenance company, has a candid conversation with Phil and Nabeel about the world of sales — the good and the bad — and what he loves about providing value through consultative sales for the data center industry. Arpin always had a natural proclivity for sales. While in his teens he started selling golf equipment in a sporting goods store. He then worked at Enterprise Rent-A-Car as a sales manager and went on to do sales and business development for several firms. A former manager from Enterprise invited Arpin to join him at Service Express as a senior account manager.  He soon realized how attractive the IT industry was: “IT sales now is like pharmaceutical sales in the eighties and nineties…there's a lot of success to be had, a lot of growth in the industry…a lot of IT spend, with lots of companies looking for salespeople.”  Arpin became conversant with the technical aspects of the industry through a combination of online research, on-the-job training, and developing relationships with clients and vendors. Arpin speaks with pride about his work helping to support his company and their customers. He shares his commitment to sales as a profession — how he is in it not just for financial rewards, but also to solve problems, find value, and build relationships.  He references the book “Selling with Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud” by Lisa Earle McCleod which emphasizes the importance of finding your reason, the “why” behind your selling, and believing that what you're selling is providing value and having impact. “The consultative process of sales is an art form…the need to become a high-level consultative seller has forced me to become a better salesperson — a better listener, a better relationship builder, a better problem solver.” In terms of advice, Arpin highlights the importance of staying current and actively pursuing knowledge. He also recommends attending industry events where one can make or deepen relationships with vendors, colleagues, and end users. “AFCOM has by far been the most beneficial for me…I get to walk through the latest data and learn…there's always guest speakers and different companies talking about their products…that stuff's invaluable.” He shares the following insight: “The biggest thing that helped me honestly, was just conversations with end users when I didn't know something. Being open to admitting that and asking them to explain it to me, because I wanted to learn.” Tim Arpin is the Regional Sales Manager for the New York/New Jersey Market for Service Express, a third-party Data Center Maintenance Provider. Arpin has been with Service Express for over four years and has fifteen years of sales experience starting with a job selling golf equipment at a local Sports Authority store while he was in high school. Arpin manages a team of eight sellers and lives in North Jersey. He has a Bachelor's degree in Business Administration/Marketing from Eastern Connecticut State University.

Have you found your noble purpose? Elizabeth is a VP of client services, a consultant, a LinkedIn Learning Instructor, mentor, and an author. Join us for this engaging conversation around what it means to find your noble purpose, how to empower your employees, and a dive into the “Great Resignation” and how our workforce has been impacted by the pandemic.Elizabeth's work focuses on igniting emotional engagement and rallying teams around the Noble Purpose of customers. Elizabeth has spoken at LinkedIn Talent Connect, facilitated a "Millennial Talent Intervention" program for a school system, and designed virtual learning bursts for global sales teams. Some of her work has been featured on NPR and in The Wall Street Journal. She has authored LinkedIn Learning courses.__________________________GuestElizabeth LotardoVP of Client Services, McLeod&More [@lisaearlemcleod]On LinkedIn | https://www.linkedin.com/in/elizabethlotardoHostsJax ScottOn ITSPmagazine  

Have you found your noble purpose? Elizabeth is a VP of client services, a consultant, a LinkedIn Learning Instructor, mentor, and an author. Join us for this engaging conversation around what it means to find your noble purpose, how to empower your employees, and a dive into the “Great Resignation” and how our workforce has been impacted by the pandemic.Elizabeth's work focuses on igniting emotional engagement and rallying teams around the Noble Purpose of customers. Elizabeth has spoken at LinkedIn Talent Connect, facilitated a "Millennial Talent Intervention" program for a school system, and designed virtual learning bursts for global sales teams. Some of her work has been featured on NPR and in The Wall Street Journal. She has authored LinkedIn Learning courses.__________________________GuestElizabeth LotardoVP of Client Services, McLeod&More [@lisaearlemcleod]On LinkedIn | https://www.linkedin.com/in/elizabethlotardoHostsJax ScottOn ITSPmagazine  

Lisa McLeod is the bestselling author of Selling with Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud. Lisa is a global expert on purpose-driven business and has spent two decades helping leaders increase competitive differentiation and emotional engagement. In this episode of Refining Rhetoric, Robert Bortins interviews Lisa about her Noble Purpose philosophy, which is based on research revealing that salespeople with a purpose-driven mission tend to outsell those who only focus on targets and quotas. 

Happy Monday, Let's Talk Sales listeners! This week's guest is a returning friend of the pod–Lisa Earle McLeod! Lisa is an executive advisor, strategy consultant, and keynote speaker, and she's also written 5 best-selling books, including “Leading with Noble Purpose” and “Selling with Noble Purpose: How to Drive Revenue and Do Work That Makes You […] The post Emotional Leadership with Lisa Earle McLeod appeared first on Criteria For Success.