Podcasts about content mix

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Best podcasts about content mix

Latest podcast episodes about content mix

Jungunternehmer Podcast
Wie Pick'em dank TikTok mehr als 25 Millionen Zahnstocher verkauft hat und dieses Jahr 10M Umsatz knackt - Niklas Terrahe, Pick'em

Jungunternehmer Podcast

Play Episode Listen Later May 23, 2025 71:44


Niklas Terrahe, Gründer von Pick'em, spricht über den unglaublichen Erfolg seines Startups, mit dem er in den letzten zwei Jahren über 25 Millionen Zahnstocher verkauft hat. Was als experimentelles D2C-Projekt begann, hat sich zu einer der spannendsten Markenentwicklungen Europas entwickelt – mit einer innovativen Produktidee, die Zahnstocher mit Geschmack in den Fokus rückt. Niklas erklärt, wie er es geschafft hat, mit viralen TikTok-Videos, einer einzigartigen Produktion und dem Fokus auf Habit-Forming-Products eine loyale Community aufzubauen. Außerdem spricht er über die Herausforderungen beim Aufbau einer eigenen Zahnstocher-Fabrik, den Einstieg in den Einzelhandel und seine Pläne für die Expansion in die USA und weitere Märkte. Was du lernst: Wie alles begann: Die Idee, Zahnstocher mit Geschmack zu entwickeln, und wie die ersten 2.000 Packungen in der eigenen Wohnung produziert wurden Warum Niklas und sein Team mit einem spielerischen Ansatz gestartet sind und wie Social Media den Durchbruch brachte Social Media als Wachstumstreiber: Wie TikTok zur zentralen Plattform für Pick'em wurde und warum die Videos durchschnittlich 2 Millionen Views erzielen Die Bedeutung von Storytelling, viralen Hooks und dem richtigen Content-Mix, um langfristig relevant zu bleiben Produktentwicklung und eigene Produktion: Die Entscheidung, eine eigene Produktion aufzubauen, um schneller zu skalieren und neue Geschmacksrichtungen zu launchen Wie die Produktion in Brandenburg es ermöglicht, innerhalb von einer Woche neue Produkte zu entwickeln und zu vermarkten Einzelhandel und Internationalisierung: Warum der Schritt in den Einzelhandel entscheidend für das Wachstum ist und welche Strategien Pick'em hierfür verfolgt Pläne für die Expansion in die USA, Skandinavien und andere europäische Märkte – und wie Retailer von sich aus auf Pick'em zukamen Community und Habit-Forming: Wie Pick'em es schafft, Zahnstocher wieder zu einem Lifestyle-Produkt zu machen Die Rolle von Influencern, Kollaborationen und kreativen Kampagnen, um die Marke weiter aufzubauen ALLES ZU UNICORN BAKERY: https://zez.am/unicornbakery  Mehr zu Niklas: LinkedIn: https://www.linkedin.com/in/nterrahe/  Website: https://pickem.store/de  Join our Founder Tactics Newsletter: 2x die Woche bekommst du die Taktiken der besten Gründer der Welt direkt ins Postfach: https://www.tactics.unicornbakery.de/  Kapitel: (00:00:00) Wieso Zahnstocher als Lifestyle-Produkt? (00:03:28) Tests & Produktion: Wie setzt man sowas um? (00:07:45) Wann hat Pick'em gemerkt, dass es Bedarf gibt? (00:10:55) Who serves first: Marke oder Influencer? (00:16:50) Content-Strategie von Pick'em (00:19:45) Expansion vs. Heimatmarkt: Wer kriegt zuerst den Retail? (00:24:22) Marktstrategie: Wen pusht Pick'em zuerst? (00:27:26) Creator-Brand vs. Consumer-Brand (00:34:15) Was ist wirklich der "geile Sh*t" auf Social Media: Story vs. Editing (00:41:37) Wettbewerb im Zahnstocher-Business (00:44:41) Reach, Awareness & Marke bei Pick'em (00:49:48) Jeder kennt Zahnstocher: Ein Allday-Produkt neu gedacht (00:56:21) Warum Angels und keine VCs bzw. warum bisher kein VC?

Healthy Hustle
Mastering Visibility & Social Media Selling

Healthy Hustle

Play Episode Listen Later Nov 1, 2024 13:30


Are you looking to grow your wellness business without burnout? This episode of Healthy Hustle dives into actionable strategies to help health and wellness coaches increase visibility and master social media selling. From crafting content pillars to using infographics and building confidence, you'll learn how to connect with your ideal clients and create a strong online presence. Join Rachel Feldman as she shares her journey from feeling overwhelmed in the wellness space to building a successful business that truly serves. Key Takeaways: Content Pillars: These are the foundational themes for your content that align with your niche and expertise. Whether you're a hormonal health, weight loss, or gut health coach, content pillars help you stay organized and consistent in your messaging. Social Media Platforms: Focus on 2-3 platforms like Instagram, Facebook, and TikTok to maximize reach without spreading yourself too thin. Types of Content: Mix educational posts, infographics, personal stories, client testimonials, quick tips, and program promotions. Aim for high-quality content to build credibility. Confidence in Selling: Believing in your value is essential. Many coaches undercharge or avoid promoting their services—mastering sales techniques and self-confidence can change that. The 80/20 Rule: Focus 80% of your content on providing value and 20% on promotional material, like limited-time offers and client success stories. Join our Free Facebook Group to connect with like-minded health coaches: https://bit.ly/Healthcoaches Apply for a Strategy Call to explore the Healthy Hustle Mastermind: https://rachelafeldman.as.me/healthyhustleapplication Learn More about the Healthy Hustle Mastermind: https://yourhealthcoachbiz.com/healthy-hustle-mastermind/

Marketing ohne Marktgeschrei
#38: Die Magie der kleinen Schritte oder wie du im Marketing dranbleibst, ohne dich selbst auszubeuten

Marketing ohne Marktgeschrei

Play Episode Listen Later Oct 16, 2024 19:34


Wenn ich einen Satz häufig sage, dann den: „Marketing ist eine fortlaufende Aufgabe im Business und braucht unser regelmäßiges Dranbleiben.“ Ich weiß, da schwingt schon so ein wenig „Ach!“ und „Weh!“ mit, denn genau daran hapert's ja so oft! Hör in dieser Folge, warum das Dranbleiben so oft so verdammt schwierig ist und wie du es mit einer kleinen, aber machtvollen Veränderung endlich schaffst, umzusetzen. Damit dein Business sichtbar wird und die Menschen erreicht, die du liebend gerne als Kunden hättest. Herzliche Einladung: Komm direkt ins Tun und schreibe mit mir kostenlos den Marketing-Text, der in jeden guten Content-Mix gehört: im One-in-a-million-Workshop am 23.10. Kostet dich 0 €, bringt ins Tun und hilft dir, mit deinem Business sichtbar zu werden! Melde dich jetzt hier an und sei dabei: https://www.sonjamahr.de/one-in-a-million/ Mehr über mich und meine Arbeit findest du auf meiner Website www.sonjamahr.de Hat dir die Folge gefallen? Dann schenk mir bitte deine positive Bewertung, um kostenfreie Formate wie dieses zu ermöglichen und noch mehr Menschen zugänglich zu machen. Von Herzen danke für deine Unterstützung!

Marketing your Private Practice with Kathy C
Boost your Email List with ONE Simple Post on Instagram - Ep 70

Marketing your Private Practice with Kathy C

Play Episode Listen Later Nov 14, 2023 30:32


Are you ready to learn how to grow your email marketing list effortlessly using Instagram?  And even better, using ONE simple type of post.  This lesson is focused on getting more people to download your lead magnet so you can build your list of prospects for your practice. So, if you're looking for efficient ways to increase your subscribers with a tactic that takes less than 2 minutes to do,  this episode is a must-listen.Hit play to learn about:Consistent Lead Magnet Marketing: Kathy emphasizes the importance of consistently promoting your lead magnet. Avoid the common mistake of assuming that having a lead magnet is enough and discover why ongoing marketing is crucial for success.Leveraging Instagram Stories: Explore the power of Instagram Stories as a tool for lead generation and how to make the most of your Stories to expand your reach and encourage more sign-ups.Content Mix and Consistency: Uncover the significance of maintaining a balanced content mix on social media, including Instagram. Kathy shares her content success formula and how you can have the right balance between educational, sales-focused, and persona-driven posts.  Tune in for the step-by-step on how to make this work for your practice!  Resources Mentioned : Book your seat in the Free Lead Magnet Training  - https://academy.pepperitmarketing.com/leadmagnets   Book a  Free Marketing Review - https://www.pepperitmarketing.com/review Ep 67 - 7 Elements of Lead Generation System -  https://www.pepperitmarketing.com/podcast/never-stop-lead-generation Ep 68 - Change ONE thing to get more Signups   -https://www.pepperitmarketing.com/podcast/more-signups-lead-magnetEp - 69 - Mistakes with lead Magnets - https://www.pepperitmarketing.com/podcast/mistakes-stop-growing-email-list Ep 13 - 20 Types of Lead Magnets https://www.pepperitmarketing.com/podcast/types-lead-magnets-more-leadsYou can get all the resources mentioned, the transcript, and access to Kathy's free training that starts in November at http://MarketingYourPrivatePractice.com/70         

Content&Coffee –  Dein entspannter Online-Marketing Podcast (von mind&stories)

Content&Coffee ist zurück aus der Sommerpause und ich habe mich gefragt, was euch gerade beschäftigt und wie ich euch am besten helfen kann. Viele sind über den Sommer in eine Pause gegangen und vielleicht geht es dir auch so, dass es manchmal schwer ist wieder in die Umsetzung und in den gewohnten Flow zurückzufinden. Wenn ich frage, was dich am meisten von der Content Erstellung abhält, wirst du wahrscheinlich antworten, dass es zu viel Zeit in Anspruch nimmt und du diese Zeit schlichtweg nicht hast. Doch mit dies Einstellung ist der größte Kreativitätskiller und wird dir nicht helfen in die Gänge zu kommen. Lass uns stattdessen heute mal schauen, wie wir Content schnell und effektiv erstellen können, sodass du trotz Zeitmangel regelmäßig Beiträge im Instragram erstellen kannst. Ich erkläre dir heute 3 Content Formate, die du in wenigen Minuten erstellen kannst - mit etwas Übung schaffst du meine Beispiele auch bald in 5 Minuten. Versprochen! Also hol dir einen Kaffee und erfahre heute… - Tipps, wie du nach einer Pause wieder in den Arbeitsmodus kommst und deine Kreativität wieder zum Leben erweckst - warum du nicht denken solltest, dass du keine Zeit für Content hast, und wie du diese Einstellung ändern kannst - wie du deinen Content-Mix so gestalten kannst, dass er zeitsparend ist und dennoch deine Zielgruppe anspricht - wie die 80:20 Regel funktioniert und du mit ihr effizienter Content erstellst - drei Beispiele für schnelle Content-Formate - worum es sich bei "POV-Reels" handelt und warum sie dazu beitragen können, deine Produkte oder Dienstleistungen effektiver zu vermarkten Da es vielen schwer fällt in die Umsetzung zu kommen, plane ich eine Masterclass, wo ich dir einen sanften Tritt in den Hintern geben möchte. Folge mir auf meinen Kanälen und erfahre so direkt wenn der Vorverkauf startet. ** Mehr von mir: ** - Mein Instagram Kanal https://www.instagram.com/mindandstories/ - Mein LinkedIn Profil https://www.linkedin.com/in/jessica-diehl/ - Meine Webseite https://mindandstories.de/ - Mein neuestes Mini-Produkt für deine super smarte Instagram Biografie https://tinyurl.com/yv2yw7kp (Link zum Shop auf Elopage) - Hol dir deine Instagram To Do Liste kostenlos! https://mindandstories.de/insta-todo/ Abonniere "content&coffee", um keine weitere Folge zu verpassen. Wenn dir die heutige Episode gefallen hat, dann leite sie doch an jemanden weiter dem meine Tipps weiterhelfen können. Vielen Dank. Deine Jessica

The Onlinification Pod
#82: Why you should add webinars to your content mix (with WebinarGeek's Bryan van Anrooij)

The Onlinification Pod

Play Episode Listen Later Jun 7, 2023 36:04


Webinars are nothing new in the world of online communication, but they're still unfamiliar territory for a lot of B2B companies. In this episode of The Onlinification Pod, I spoke to Bryan van Anrooij, head of marketing at WebinarGeek, to talk about why more companies should add webinars to their content mix.   Companies we work with often feel a bit unsure about starting with webinars. For a B2B business that is used to creating articles for the knowledge hub or publishing lead-generating ebooks, making the jump to broadcasting live in front of potentially hundreds of existing or future customers can be a scary prospect. Hosting a webinar means creating an attractive presentation that will convince participants to sign up, learning a new tool and getting comfortable in front of the camera, and designing a smart follow-up process that actually drives business. And since you're broadcasting live, it's not possible to edit out any mistakes. With all this in mind, it's not surprising that many companies don't prioritise webinars as a marketing tool.   During our discussion, Bryan covered these concerns and made a great argument for why every B2B company should consider getting started with webinars. Whether you're a complete beginner or a seasoned webinar host, I think this episode will give you some useful tips and inspiration for taking things to the next level.   If you enjoyed this episode, subscribe! Either right here, or at zooma.agency/podcast

Beyond Better with Stacy Ennis
80. Content marketing and building a global business from Spain, with Shaheen Samavati

Beyond Better with Stacy Ennis

Play Episode Listen Later Mar 1, 2023 45:05


This week, I'm joined by Shaheen Shamavati, a fellow US expat and business owner living in Malaga, Spain. Shaheen is CEO and Founder of Vera Content and is a multilingual context expert, managing global social media and marketing channels for international brands. I met Shaheen through an entrepreneurship group I'm part of and instantly connected with her. Not only is she a smart business leader, but she's also chosen to build a unique life in Spain, where she lives with her family and co-leads a remote team. In this episode, we discuss building an unconventional life, family, and business abroad—and the challenges and joys of being an expat business owner. We also dig into her area of expertise: global social media and content marketing channels. She shares advice for showing up with consistency and tips for scaling a truly global brand. Learn more about Shaheen: Vera Content: veracontent.com Social handle: @veracontent Co-hosted podcast: The Content Mix – veracontent.com/mix Follow me on: Instagram @stacyennis Facebook @stacyenniscreative LinkedIn

MedienWelt
Ungebremstes Wachstum? – Zum Boom auf dem Hörbuchmarkt

MedienWelt

Play Episode Listen Later Nov 18, 2022


Isabel Sonnabend und Thomas Bimesdörfer sprechen mit Heike Völker-Sieber von der IG Hörbuch im Börsenverein des Deutschen Buchhandels über Gründe für den Dauer- Boom auf dem Hörbuchmarkt, die Kunden und die Zukunft der Hörbücher im digitalen Content-Mix.

Sales Hustle
#434 S2 Episode 303 - VANITY FAIR: The Greater Value Of Good Content Mix Over Vanity Metrics

Sales Hustle

Play Episode Listen Later Oct 1, 2022 3:54


LIKERS AND ENGAGERS WILL NOT NECESSARILY BECOME BUYERSCollin explains why we should not take the value of a good content mix for granted, because likes, comments, and engagements are just numbers pieced together to look like a scoreboard. Learn more about this with Collin in the latest episode of Sales Transformation. Stop sending boring sales e-mails or videos and start sending catchy GIFs and Memes with VIDU.io!Power up your podcast experience by joining our Free Podcast Community!TRANSFORMING MOMENTSLikers don't exactly translate to buyersThe good content mix is what mattersThe problem with vanity metrics“I still believe video is still important, because there's a lot of people that are seeing that and consuming that video, and having a good content mix is important, even though it's not getting those vanity metrics of likes and comments that you're hoping for.” - Collin: Good content mix tramples vanity metrics, all-day Connect with Bradley and learn more about what he's been working on!About BradleyThe Employee Advocacy and Influence PodcastAbout DSMN8DSMN8.comConnect with Collin and find out what's new in Sales Transformation and other things he's up to:About CollinAbout SalescastSalescast CommunitySales TransformationWanna kick off your own kick-ass podcast?Already have one? How about growing it, or even monetizing it?LET'S TALK.

Heiße Luft - der Marketing Podcast: Bei uns kommt das Buzzword auf den Grill
#74 UGC: Interview mit Pascal Fiedler von charles&charlotte

Heiße Luft - der Marketing Podcast: Bei uns kommt das Buzzword auf den Grill

Play Episode Listen Later Sep 10, 2022 41:26


User Generated Content oder auch UGC genannt prägt das Social Media Marketing. Wir haben uns passend dazu Pascal Fiedler von der Agentur charles&charlotte eingeladen und erfahren nicht nur seine Definition von UGC, sondern auch seine Sicht auf die Relevanz und Vorteile die UGC mit sich bringt. Des Weiteren geben wir Unternehmen Tipps mit auf den Weg, wie sie UGC für sich einsetzen können und philosophieren darüber hinaus, was das nächste große Ding nach UGC sein könnte. Viel Spaß beim Reinhören! Falls Dir die Folge gefallen hat, freuen wir uns sehr auf Dein Abo und/oder eine Bewertung:

Inner Sircle
Motion graphics need to be a part of your content mix.

Inner Sircle

Play Episode Listen Later Jul 18, 2022 3:28


On this episode, I talk about how motion graphics need to be a part of your content mix.

motion graphics content mix
The Marketing Guide
#110 - The 6 Types Of Instagram Content For The Perfect Content Mix

The Marketing Guide

Play Episode Listen Later Jun 13, 2022 37:36


In this week's episode of The Marketing Guide Podcast I share the 6 Types Of Instagram Content For The Perfect Content Mix to drive more engagement on your account. Links from the show:Episode 40 - Carousel Posts on Instagram - Your essential guide!https://www.buzzsprout.com/1074400/7731331-40-carousel-posts-on-instagram-your-essential-guideFlodesk (see my aff link)Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZHow to Leave a review & get a "shoutout for your business" :http://lauraomahony.com/reviewFollow me on Instagram:https://www.instagram.com/lauraomahonydotcom/Email me: hello@lauraomahony.comFree Ebook - One Month of Instagram Content IdeasGet Ebook__________________________________All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400

Die Strategieexperten Podcast - Mit Plan und Grips zum Erfolg
Inspiration oder How-to? Welche Inhalte brauchen Deine Follower? - Einwurf #258

Die Strategieexperten Podcast - Mit Plan und Grips zum Erfolg

Play Episode Listen Later Dec 7, 2021 3:01


Gedanken über den passenden Mix von Inspiration und Anleitung in Deinem Content. Inspiration allein löst keine Probleme. Hinweis: Wenn Du Hilfe brauchst, den für dich passenden Content-Mix zu finden, dann lass uns reden. 30 Minuten sind kostenlos und unverbindlich. Ich beantworte Deine Fragen oder wir schauen, wie ich Dich bei Deinen Vorhaben unterstützen kann. https://www.reckliesmp.de/unternehmergespraech-positionierung/

The Swyx Mixtape
[Weekend Drop] Lee Robinson: Next.js, Vercel, and the SDK for the Web

The Swyx Mixtape

Play Episode Listen Later Nov 6, 2021 65:16


Watch on video: https://www.youtube.com/watch?v=mlsTlFW7BSoThe following is my conversation with Lee Robinson, Head of Developer Relations at Vercel which recently launched Next.js 12, the most popular framework in the most popular programming language in the world.The conversation can be broken into two parts. The first covering the new features in Next.js, primarily Next.js Middleware and Edge Handlers with zero Cold Starts thanks to Cloudflare Workers, the Next.js Live realtime collaboration feature, and how they are rewriting everything in Rust. The last third covers our respective views on Developer Relations, both doing the job and hiring for it.Along the way we touch on Cloudflare vs Vercel, Remix vs Next.js, Static export vs Dynamic rendering, Webpack vs SWC, OpenTelemetry and Observability, WASM and awesome people we know in the industry.Timestamps: [00:00:00] Cold Open [00:01:39] Next.js 12 [00:03:52] Next.js Middleware[00:06:08] Edge Functions[00:07:23] React Server Components[00:11:06] Netlify Edge Handlers[00:12:48] Cloudflare & Vercel[00:15:37] Self-hosting Next.js Middleware[00:17:36] Static vs Dynamic Tradeoffs[00:19:18] Remix vs Next.js[00:22:32] next export[00:25:13] Webpack 4 to 5[00:26:06] Next.js Live[00:30:50] Rust Rewrite[00:34:36] OpenTelemetry and Observability[00:37:14] Webpack vs swc and WASM[00:40:41] Vercel Conference Strategy[00:44:38] DevRel at Vercel[00:52:50] Vercel and Svelte[00:57:48] Dev Marketing and Content Mix

The Determined Mom Show
#136: The Importance of a Cohesive Brand, Brand Messaging and Content Mix

The Determined Mom Show

Play Episode Listen Later Oct 21, 2021 39:59


The Content Mix Podcast
High-quality content and SEO go hand in hand | Nermeen Habashy

The Content Mix Podcast

Play Episode Listen Later Oct 7, 2021 34:14


“Learning has no age. Don't be afraid of learning from someone older or younger than you are.” For Egypt-native Nermeen Habashy, learning and keeping up with the latest business and marketing developments is part of her daily routine. As the head of content quality and SEO at B.TECH, the largest retailer in Egypt, she's in charge of leading two teams, both of which focus on creating high-quality content based on their customer and where they are in their buying journey with the brand. Tune in to our latest episode on The Content Mix podcast, as Nermeen chats with Kyler about the importance of high-quality content for SEO and what it's like to target different markets in the Middle East─plus a great list of resources for learning about SEO!

#askOMR - Du fragst, wir antworten
Instagram Live mit Angelina Cimino & Helena Baxpöhler von BabyOne

#askOMR - Du fragst, wir antworten

Play Episode Listen Later Jun 7, 2021 49:43


Was macht man, wenn man 90% des Umsatzes im stationären Handel erwirtschaftet und dann aus dem Nicht eine globale Pandemie um die Ecke kommt? Richtig: Im Eiltempo und mit viel Mut auf digitale Kanäle setzen. Genau das hat BabyOne zu Beginn des ersten Lockdowns im vergangenen Jahr getan, indem der eigene Instagram Kanal komplett neu aufgezogen wurde. Dass dabei nicht unbedingt mit viel Ruhe an einer Strategie gefeilt werden konnte, versteht sich von selbst. Trotzdem ist es dem Team bei BabyOne gelungen ihre Kund:innen in kürzester Zeit zu einer Community mit extrem hoher Interaktion auf Instagram zu formen. Dabei kam vor allem das Live Feature zum tragen, über das die Company kurzerhand Live-Sprechstunden ins Leben rief, um zu beratungsintensiven Produkten informieren zu können. Angelina und Helena von BabyOne erklären Host und OMR Report Chefredakteur Rolf Hermann in dieser Folge wie sie ihre Follower und auch den Umsatz im Shop in dieser Zeit verdoppeln konnten. Dabei gehen sie darauf ein, wie sie ihre Strategie frei nach Learning by Doing Mentalität täglich neu überdacht haben, warum ein interdisziplinäres Team für das Community Management unabdingbar war und warum der Fokus ganz klar auf Interaktion gesetzt wurde. Wie sollte das Verhältnis von organischem und paid Content sein, wie lässt sich der Content aus Live-Streams zweitverwerten und welcher Content Mix hat am Ende zum Erfolg geführt? Das alles erfahrt ihr in dieser Episode. Auch wenn die Fachmärkte nun wieder öffnen dürfen, ist für Angelina und Helena klar, dass sie ihr Fokus auf den Online-Kanälen bleibt. Denn mittlerweile ist klar: Das Potenzial ist unerschöpflich. Rolf bei LinkedIn: www.linkedin.com/in/rolf-hermann/ OMR Education bei LinkedIn: www.linkedin.com/showcase/omr-education-/ Die Digital Marketing Heads Gruppe auf Facebook: www.facebook.com/groups/248007992607147/ Hier könnt ihr euch für die OMR Deep Dive Summer School anmelden: omr.com/summerschool Diese Folge wird gesponsert von: Messenger People - Hier kann das Playbook kostenlos runtergeladen werden: www.messengerpeople.de/education-playbook

Inner Sircle
POV: You need more motion graphics in your content mix!

Inner Sircle

Play Episode Listen Later May 25, 2021 3:28


On this episode, I talk about why brands need more motion graphics in their content mix! They are so key for DTP, RCO, and Ads creative. make sure you have them in your toolkit.

The Content Mix Podcast
The benefits of WordPress for B2B companies | Alex Price | FINITE

The Content Mix Podcast

Play Episode Listen Later Apr 29, 2021 33:54


Do you ever feel isolated as a B2B marketer? You're not alone, according to Alex Price. That's why he created FINITE, a global community for B2B tech marketers to connect with their peers, seek advice, and combat the unique challenges they face in the industry. In today's episode of The Content Mix, Alex tells Shaheen Samavati how he built FINITE, in addition to his other digital agencies, 93digital and 93x. Alex also shares great insights into the benefits of using WordPress for B2B companies.

SYLB - Support Your Local Bands Podcast
69 | Warum man TikTok als Band eine Chance geben sollte!

SYLB - Support Your Local Bands Podcast

Play Episode Listen Later Mar 11, 2021 20:05


Braucht man das? Sind da nicht nur tanzende Teenager? Das ist doch alles Kinderkram! Sätze, die man immer wieder hört. Vor allem bei Bands hat TikTok kein gutes Standing, weil es nicht seriös genug ist, weil es nicht greifbar ist oder weil man es einfach nicht verstanden hat und es deshalb pauschal ablehnt. Aber ganz verteufeln sollte man es nicht! In meinen Augen ist es die am meisten unterschätzte Plattform mit riesigem Potential in Hinblick auf Reichweite und Sichtbarkeit. Deshalb solltet ihr euch auf jeden Fall Zeit nehmen und mal einen genauen Blick wagen. Auf was ihr alles achten dürft und wie ihr einen guten Content-Mix hinbekommt, erzähle ich in dieser Folge. Viel Spass beim Hören! _________ SYLB-Podcast im Web... www.facebook.com/sylb.podcast www.instagram.com/sylb.podcast www.sylb.de _________ Podcast Facebook-Gruppe: https://www.facebook.com/groups/152879101418011/

The Content Mix Podcast
Leveraging podcast interviews to gain brand awareness and inbound leads | Mark Colgan

The Content Mix Podcast

Play Episode Listen Later Mar 2, 2021 35:54


Mark Colgan knows a good match when he sees one. As co-founder and CRO of Speak On Podcasts, he channels his impressive sales and recruitment experience into securing podcast interviews to help his clients fuel their reputations. Join Mark and Shaheen Samavati in today's episode of The Content Mix to learn more about the benefits of podcast guesting and his approach when it comes to generating higher-quality leads.  Pro tip: Find the right balance between gated and ungated content!

The Content Mix Podcast
Think like an entrepreneur | Elise Duchateau | Nuxeo | EMEA Marketing Director

The Content Mix Podcast

Play Episode Listen Later Jan 21, 2021 27:20


Nothing is more exciting than creating something from your own ideas and inspirations. This entrepreneurial spirit has always been at Elise Duchateau's core, from initiatives at university to founding marketing departments at two separate companies. Now, as the EMEA marketing director at Nuxeo, Elise channels her momentum into authentic content creation so that her brand communicates meaningfully with the European audience.  Join Elise and Shaheen Samavati on today's episode of The Content Mix to learn more about Elise's dynamic career and her advice for building connections through marketing content.

The Content Mix Podcast
The art of embracing change and learning to adapting | Graham Forsyth | Khoros

The Content Mix Podcast

Play Episode Listen Later Jan 14, 2021 32:52


“Don't be scared of adapting. Embrace it and have a bit of fun with it.” This great advice comes from Graham Forsyth, director of marketing of EMEA, Australia and New Zealand for global customer engagement software Khoros. After leaving a large company for a startup, he experienced firsthand the empowerment of successfully leading a small organization through the initial growth stages. In today's episode of The Content Mix, Shaheen Samavati and Graham chat about the importance of leaning into change and learning from the experience as well as why marketers have an edge if they're constantly curious.

The 5 Minute LinkedIn Marketer: Karen Hollenbach
S1 #14 Adding LinkedIn Stories to your Company Page Content Mix

The 5 Minute LinkedIn Marketer: Karen Hollenbach

Play Episode Listen Later Nov 30, 2020 5:07


In this episode I share my LinkedIn marketing tips for adding LinkedIn Stories to your Company Page Content Mix, including my decision criteria for helping you work out if this is a feature that's relevant for your organisation. I did mention in the opening I'd share a time saving resource with you, which is Canva.com . I use this to create Think Bespoke's story templates and animations. Read more on this topic on my blog. Share your perspective I'd love your comments, thoughts and feedback on this episode. Please leave a message via this link https://anchor.fm/5minlinkedinmarketer or email me at hello@thinkbespoke.com.au and join the conversation. Questions can be related to this topic or others and may help form what I cover in future episodes. LinkedIn Profile Essentials Online Course: Learn more at https://thinkbespoke.com.au/linkedin-online-learning LinkedIn Marketing Mentoring Program: Learn more at https://thinkbespoke.com.au/linkedin-marketing-mentoring Sign up to my e-insights to get LinkedIn Marketing tips and exclusive subscriber offers delivered to your inbox. https://thinkbespoke.com.au/think-bespokes-e-insights>> Subscribe to this podcast so you'll be notified when the next episode drops. And please tell your friends about it too!

stories canva company page content mix think bespoke
The Content Mix Podcast
Grab attention with permission marketing – Ana-Maria Banta | Fluke Reliability | Senior Marketing Manager, EMEA

The Content Mix Podcast

Play Episode Listen Later Nov 19, 2020 19:52


Ana-Maria Banta's background in psychology has undoubtedly given her unique insight when it comes to understanding the customer experience. In today's episode of The Content Mix podcast, she shares her thoughts with Shaheen Samavati on maintaining virtual connections and talks about her role as marketing manager at Fluke Reliability for the EMEA region, a role she started earlier this year. She also discusses the importance of utilizing Seth Godin's concept of permission marketing in her content marketing strategy, whereby audiences give permission for their exposure to marketing materials, allowing marketers to build personalized and anticipated content that results in stronger audience engagement.

theurbanflow507
EL ROY DJ ( LETHAL CONTENT MIX )

theurbanflow507

Play Episode Listen Later Jul 23, 2020 50:41


Mix Reggaeton,Mix Bachata,Mix Reggae,Mix Dancehall,Mix HipHop,Mix,Salsa,Mix Electronica,Mix Merengue,Cristianas,Rap,Tipico y Mixes Variados.

mix rap salsa cristianas tipico dj lethal content mix mix hiphop mix reggae mix merengue
theurbanflow507
EL ROY DJ ( LETHAL CONTENT MIX )

theurbanflow507

Play Episode Listen Later Jul 23, 2020 50:41


Mix Reggaeton,Mix Bachata,Mix Reggae,Mix Dancehall,Mix HipHop,Mix,Salsa,Mix Electronica,Mix Merengue,Cristianas,Rap,Tipico y Mixes Variados.

mix rap salsa cristianas tipico dj lethal content mix mix hiphop mix reggae mix merengue
Marketing Mysteries
#5 Christopher Funk - Recruiting in der Zukunft

Marketing Mysteries

Play Episode Listen Later May 25, 2020 32:30 Transcription Available


In Folge fünf von "Marketing Mysteries" spricht Philipp Kaul von vimabu mit dem besten Recruiter Deutschlands, Christopher Funk.Christopher ist Headhunter und professioneller Podcaster. Er ist Geschäftsführer der Firma Xenagos für Personalvermittlung gleichzeitig aber auch Speaker auf den großen Bühnen. Wir haben uns auf einer Veranstaltung kennengelernt und uns direkt gut verstanden. Ich habe heute für euch hier: Christopher Funk.Überblick:00:00 - Begrüßung01:18 - Wer ist Christopher Funk?02:55 - Gibt es wirklich einen Fachkräftemangel in Deutschland?05:18 - Wie geht Arbeitgeberattraktivität?09:23 - Wie kann man als Bewerber punkten?15:05 - Wie wird Recruiting in der Zukunft ablaufen?19:07 - Christophers Marketing Mystery24:45 - Funktionieren Recruiting Videos?27:52 - Achte auf deinen Content Mix!29:41 - Wie kann ich einen Headhunter einschalten?31:30 - Christophers KanäleHier für unseren Newsletter anmeldenHier kommt ihr zu Christophers Instagram Kanal.Hier kommt ihr zu Christophers Website.Hier kommt ihr zum Vertriebsfunk Podcast.Die Firma Xenagos auf Instagram.Hier kommt ihr zu unserer WebsiteHier kommt ihr zu unserem YouTube Kanalvimabu auf Instagramvimabu auf Facebook

Web3's Website Workshop
Google Ads Display Network & Search Intent: What It Means For Law Firms

Web3's Website Workshop

Play Episode Listen Later May 6, 2020 9:34


Would you like to learn how to get started marketing your legal practice with Google Search Ads and the Google Display Network? We’ll step you through understanding consumer intent of users searching for lawyers in the legal space and how you can capture that intent with Google Search Ads to drive more sales to your firm.  Google Ads & Google Display Remarketing So, let’s get started! I’m hoping we all know what Google Ads is? Google Ads is a tool that enables you to be there when the audience needs your search, your ads show up and you are paying to get in front of your audience without taking them no more longer form of SEO.  One other tool I want to add is Google Display Remarketing, which I highly recommend, especially for any law firm that is considering to use Google Ads.  Usually, clicks in this space are expensive and paying $6 per click from a Google ad to your website is in comparison to other industries a relatively expensive exercise. That’s why we want to make sure every single click has got the highest potential chance of converting into that enquiry and becoming that potential client, and we can increase this possibility through Google display remarketing.  Especially because people typically don’t convert on the first touchpoint and this is why you need to be able to inform your customers throughout their decision-making cycle on which law firm they are going to work with. This is why we want to be using display ads as the cheapest and more effective way to drive conversions, in cases where your potential customer doesn’t take that conversion offer or they don’t book that call on your website. Content Mix  “It’s not just about an ad but an entire mix of what you are doing! And the key to getting the content, content marketing, SEO and ads correct, is understanding your users’ intent!” James Banks from Web3.  We can look at potential prospective clients in a couple of different scenarios; for example, someone needs a divorce right now and is searching the internet intending to find the answers to, Who can help me right now? Which family law firm can help me right now walk through this with me?  On the other side, a different type of audience might be in a bit of a decision-making process, they are not sure if they can afford a lawyer, do they need a lawyer? Are they looking at options like self litigation versus going with a law firm? This could be something that potential customers would be considering.  Who do they also trust? Professional recommendations and referrals are massive in any form of business, particularly professional services, as well as being able to reinforce trust through search and discoverability.  We are not going to go too far into social media, but this is how you can leverage social media as another channel to create areas of social proof that can help encourage your potential new prospects and new leads. Ad Campaign   Now that we’ve spoken about intent, this is where it starts flowing into the actual design of an ad campaign, for example, we want to be capturing people that know they want a lawyer and know they need a lawyer now. That’s the people we want to be targeting because if we put our firm in front of them, there is a high chance they are going to convert to a lead.  What does that mean? We want to be targeting commercially relevant keyword phrases that have that intent in them. Let’s look at Family Lawyers, family law it’s a great example and there’s a lot of search volume in Google for this area of law. Family lawyers, divorce lawyers, binding financial agreement cost, family lawyers free consultation or free console lawyers for a family trust. These are all search phrases that are achieving hundreds if not thousands of searches every single month in Australia and these allow us to predict the intent of someone searching for a divorce lawyer in Brisbane. So, you got a divorce law firm in Brisbane or a landing page that talks specifically about how you help people overcome divorce or how you work with people to see through a divorce in Brisbane, then this clear message gives you a high chance they are going to convert as leads.  If people are in the discovery process and if it’s more of a longer-form style of law like for example, commercial law where it might not mean they need to get a lawyer immediately, then you could look at potentially creating ads and content around keywords that people are using when they’re in the discoverability process. For example, law firm reviews, best family lawyers, top family lawyers, recommended family lawyers, these are all search phrases that are achieving hundreds and if not thousands of searches per month in Australia. In this scenario, we wouldn’t be wanting to send these people to a book a call landing page, but maybe, we would want to be sending them to a piece of content that does a comparison or shows through client testimonials and case studies why you are the best law firm in your particular needs in that particular location.  Intent Point “Keywords have different intent and your customer will search using specific phrases that have a different intent. This is why is so important to make sure that the intent point is covered with the quality of the value you give with your content”  Mike Bromley from Beyond Billables.  If you’re not making great content or you are on a website that is up the scratch, if you’re not writing blogs or if you’re not sending out traffic to something of value and following that up, then your conversion rate is going to struggle and you are going to fight to get to the endpoint.  More people can convert into calls, more people can convert into a prospective meeting, understanding that intent point goes to making sure that you know you don’t have a hole because the second step is crucial, which might be that landing page or that piece of value. That was an introduction to Google Search Ads, Display Network Advertising and understanding of search intent and how you can capture that search intent to drive more demanding interest to your law firm online. If you’re interested to learn more about how to grow your law firm or your professional service business using Google search and using online marketing, feel free to like, comment, subscribe. Discover more at: https://web3.com.au/google-ads-display-network-search-intent-what-it-means-for-law-firms/

Digital Marketing Mastery for Lawyers
Your Content Mix – Make Life More Interesting

Digital Marketing Mastery for Lawyers

Play Episode Listen Later Jan 28, 2020 7:04


One of the best ways you can start to enrich your social media feeds and your content marketing efforts is by implementing a nice content mix into your system. In this episode I talk about why that is and how you can go about doing it.

content mix
Social Babies
SB #8: Social Content Mix

Social Babies

Play Episode Listen Later Dec 18, 2019 38:28


For some odd reason in 2019, there are still some businesses, BIG & small, who have a real problem creating real & authentic content of their staff, products, services, etc. The smartphone is like the moon to them. What do you do? How do you create engaging content without using stock imagery and videos?You dust off your creative turntables and start re-mixing other content. Technically, it's called content curation. Diana and James of Social Babies give a ton of tips and tricks on how to curate content, cut it up, jazz it up and make it pop on your social feeds. If you are one of these "I don't know how to create content" peeps, this podcast is for you. There are enough ideas to keep you busy for a while.Listen, learn and enjoy!

Aus dem Maschinenraum für Marketing und Vertrieb
#43 Wie Content zu Marketing wird

Aus dem Maschinenraum für Marketing und Vertrieb

Play Episode Listen Later Nov 10, 2019 25:47


Auf der einen Seite ein bekannter Prinz und auf der anderen Seite ein bekannter Rockstar: Beide sind identisch in ihren soziodemographischen Merkmalen - und doch Galaxien voneinander entfernt, wenn es um den für sie relevanten Content geht. Dieses Dilemma diskutieren Michael Stiller und Jan Scholzen in der aktuellen Folge "Wie Content zu Marketing wird". Hören Sie mit welchem Content-Mix man Reichweite, Akzeptanz und Relevanz der Marketing-Kommunikation optimieren kann und freuen Sie sich auf relevante Inhalte! Folge direkt herunterladen

Social Media Marketing mit Lucas Hoffmann
Video im B2B: Impulse für die Integration in deinen Content-Mix #14

Social Media Marketing mit Lucas Hoffmann

Play Episode Listen Later Apr 3, 2019 9:23


In Episode #14 dreht sich alles um Video im B2B. Ich gebe dir Impulse, wie du noch heute Video in deinen bestehenden Content-Mix integrieren kannst. Wenn dich diese Episode weiterbringt, freue ich mich über dein Abonnement und deine positive Bewertung. Dank deiner Bewertung können noch mehr Marketer diesen Podcast entdecken. Ich freue mich auf dein Feedback. Danke für dein Vertrauen in meine Arbeit.

Social Media Marketing mit Lucas Hoffmann
LIVE-Videos: 3 Formate für Facebook, Instagram & Co. #5

Social Media Marketing mit Lucas Hoffmann

Play Episode Listen Later Mar 4, 2019 6:42


In Episode #5 dreht sich alles um LIVE-Videos und wie du dieses Medium erfolgreich in deinen Content-Mix integrieren kannst. Wenn dich diese Episode weiterbringt, freue ich mich über dein Abonnement und deine positive Bewertung. Dank deiner Bewertung können noch mehr Marketer diesen Podcast entdecken. Ich freue mich auf dein Feedback. Danke für dein Vertrauen in meine Arbeit.

Affen on Air
Content-Format #2: Warum Interviews in keinem Content-Mix fehlen dürfen

Affen on Air

Play Episode Listen Later May 4, 2016 19:25


Interviews sind eine feine Sache. Vor allem wenn es um herausragenden Content für deinen Tribe und deine Reichweite geht. Zum einen gibt es immer wieder Themen, die andere einfach besser drauf haben als du. Zum anderen kannst du davon ausgehen, dass dein Gast seinen Followern Bescheid sagt. Das sind aber nur zwei der vielen Vorteile, die gute Interviews mitbringen. In dieser Episode besprechen Vladislav Melnik und ich: Warum Interviews nicht so viel Arbeit sind, wie du vielleicht denkst Was ein gutes Interview von einem weniger guten Interview unterscheidet und wie du es richtig machst Welche Fettnäpfchen wir in Interviews erlebt haben und was richtig gut war Wie du dich und deinen Gast auf das Gespräch optimal vorbereitest Was du nach dem Interview machen solltest, wenn du ein gutes Ergebnis haben willst Höre den affen on air jetzt zu … Weiterlesen

InboundBuzz - Inbound Marketing Podcast
008 - Are You A Vitamin Or A Painkiller? Plus Promoting And Converting Content

InboundBuzz - Inbound Marketing Podcast

Play Episode Listen Later Apr 24, 2016 19:09


Buzz 1: Are you a vitamin or a pain killer? a. New project by Brent Claremont called 'Inbound internship'. A pliot program that matches students and junior marketers with inbound marketing agencies. b. Great example of a pain killer that solves a dual sided problem.. c. If you know someone who could benefit from an 'Inbound Internship' be from an agency, educational provider or student side, contact Brent on @Brentc27 Buzz 2: How do you promote a blog and what tactics can you use? a. Question asked: For blog entries how would you promote? What are your recommendations on how you would promote them? I haven't seen a lot of companies that promote on SEM, have you seen companies that do that with success? b. Apply the concept or Owned, Earned and Paid media. Source: http://www.forbes.com/sites/danielnewman/2014/12/03/the-role-of-paid-owned-and-earned-media-in-your-marketing-strategy/#7351a8c511d3 c. You need a supplement your efforts with paid promotion and it doesn't have to be a lot it does need to be consistent and dictated by logic. d. Use a Content Mix rule after your define your personas in preparation to building a calendar e.g. a 3-2-1-1 rule: 3 lifestyle piece of content e.g. 5 apps for personal trainers, 2 TOF career related pieces of content e.g. How much does a marketing graduate earn, 1 campus life article, 1 MOF of content like an ebook e.g. 5 things you need to know about online learning. e. The key is to try what works and focus on the pieces that will be most interesting to your personas or valuable first. f. The other paid tactic, use content in your remarketing efforts. Remarket with content with an ebook or a guide, will help elevate your brand in the persona's consideration set. g. Adopt the basics: Push every piece of content on every medium 3 times. Use a different angle or quote each time. 3. Buzz 3: Listener question 'How do I increased my engaged subscriber following' a. Jessica Santosa from http://www.jessica-santosa.com/ fame asks: Hey Moby, happy Monday! I'd love to know how to increase my ENGAGED subscriber following. I've seen hundreds of articles about quantitative growth but it means nothing if they don't convert into customers or repeat customers at that. In this case, I have a few readers who email me and engage with me, which is SO much more valuable than people who just subscriber and don't even open the email b. The focal part of the answer rests in understanding the inbound marketing funnel: http://www.hubspot.com/inbound-marketing c. See methodology graphic that demonstrates the Attract, Convert, Close and Delight funnel with key tactics at each stage. d. For instance at the attract stage you're using SEO, blogging, SM, relationships, mobile optimization. The idea is attract your targeted persona well before they are looking to buy something or realise a latent need to buy something. So to attract, you need to pull them in with something they will love or value. e. Convert stage: objective is to convert visitors to leads. Here you need to develop and think about: f. CTA's: Channeling Sam: "Once we find prospects what sort of CTAs are we going to use to engage them, how are we going to generate the conversation and it is just a conversation, it's not an application, oh they know about us oh now they are paying for a course" g. Send personalised emails (hear examples in the podcast). Make them personalised, question led. h. Use Forms and Landing Pages. Go back to a popular post, turn that into a download be it a guide or a checklist. Create a landing page and ask for 3 fields for instance e.g. Name, Email and an engagement lead question e.g. "How do you deal with negative emotions? " i. Featured tool to get creative and fun with call-to-actions and engagement via Apestar app. Allows you to embed interactive cards where you can ask take quizes, polls, create personality tests so you can start building a profile for your audience : http://apester.com/

Affen on Air
Text, Audio oder Video: Für welches Content-Medium solltest du dich entscheiden?

Affen on Air

Play Episode Listen Later Apr 20, 2016 37:52


Wenn du neue Kunden gewinnen möchtest, brauchst du Content. Das ist klar. Aber für welches Content-Medium solltest du dich entscheiden? Mit welchem Medium möchtest du potenzielle Kunden finden und begeistern? Außerdem kann ein bestimmtes Medium auch ein Wettbewerbsvorteil sein, der dein Unternehmen von anderen abheben lässt. Bei dieser schweren Entscheidung möchten wir dir helfen. In dieser Episode besprechen Vladislav Melnik und ich: Warum es ratsam ist, nicht direkt alle Content-Medien gleichzeitig benutzen zu wollen Mit welchem Medium du eine hohe Reichweite bekommst (und nein, es ist nicht Text) Welches Medium geeignet ist, um deine Zielgruppe möglichst wenig zu fordern und sie dennoch zu unterhalten Auf welchem Weg du eine starke Beziehung zu deinem Tribe aufbauen kannst Wie du den richtigen Content-Mix für deine Zielgruppe findest Höre den affen on air jetzt zu … Weiterlesen

#digitalsuccess - Der Podcast rund um Social Media und Online Marketing von TheAngryTeddy.com Blogger Daniel Friesenecker
TAT103 Gründe warum Podcasts rocken und du anfangen solltest zu produzieren[Podcast]

#digitalsuccess - Der Podcast rund um Social Media und Online Marketing von TheAngryTeddy.com Blogger Daniel Friesenecker

Play Episode Listen Later May 20, 2014


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