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ParentingAces - The Junior Tennis and College Tennis Podcast
Welcome to Season 15 Episode 23 of the ParentingAces Podcast! This week's guest, Chris Boyer, is a Tennis Parent as well as someone who has worked closely with the United States Tennis Association (USTA) and is here to offer his insights into what makes tennis a hard sport.Chris's professional background as a nationally award-winning marketing executive for brands including Coca-Cola, The North Face, GEICO, the New York Mets, Boston Celtics, and Miami Heat, provided him a unique lens into the business of sport. Combined with decades of direct experience in tennis, this perspective led to firsthand insight into the realities of youth sports, NCAA recruiting regulations, college fit evaluation, and the broader sports sponsorship and partnership landscape. Chris created Tennis Advisors to bring clarity, integrity, and informed guidance to families, companies, and brands navigating this complex ecosystem so they don't have to do it alone.Chris has lived through the Junior Tennis Journey with his son, Tristan. As Chris shares in this episode, Tristan showed early promise on the tennis court, eventually becoming one of the top American juniors and going on to a successful college tennis career at Stanford University. Tristan is now pursuing a professional tennis career and is currently ranked 192 on the ATP Tour. None of that happened by accident! Chris tapped into his professional contacts to help Tristan achieve his tennis goals and is now offering to help other families on a similar path through Tennis Advisors.You will hear Chris mention a Russian tennis coach who worked with that country's youngest players. Read more about it here: https://www.nytimes.com/2007/03/04/sports/playmagazine/04play-talent.htmlYou will also hear Chris talk about Eric Butorac's unique journey to professional tennis. Watch our podcast with Eric here: http://youtube.com/watch?v=PgS_QsDIFhQ&feature=youtu.beTo get in touch with Chris, email him at chris@tennisadvisors.tennis and ask about getting your FREE 9-page assessment document when you sign up for a 30 minute consultation. You can also follow him on Instagram at https://instagram.com/christopherjboyer and follow his son, Tristan, at https://instagram.com/rockettristan.As always, I am available for one-to-one consults to work with you as you find your way through junior tennis and the college recruiting process. You can purchase and book online through our website at https://parentingaces.com/shop/category/consult-with-lisa-stone/.If you're so inclined, please share this – and all our episodes! – with your fellow tennis players, parents, and coaches. You can subscribe to the podcast on Apple Podcasts or via your favorite podcast app. Please be sure to check out our logo'd merch as well as our a la carte personal consultations in our online shop.CREDITSIntro & Outro Music: Morgan Stone aka STØNEAudio & Video Editing: Lisa Stone
Bracken Darrell has spent his career helping iconic brands rediscover what makes them matter. In this conversation with Ryan, Bracken reflects on the mindset that guided his work leading transformations at companies like Logitech, Old Spice, Braun, and now VF Corp, home to brands including Vans and The North Face. He shares why curiosity has been one of the greatest drivers of growth in his life, why speed matters more than perfection, and how the best leaders learn to stay optimistic without losing their edge. Ryan and Bracken also explore imposter syndrome, creativity inside large organizations, and the challenge of protecting new ideas from the “gravity” that naturally pulls big companies backward. Along the way, Bracken opens up about becoming more comfortable in his own skin over time and why the strongest brands succeed by helping people feel more like themselves.
“You stand at the edge of the boat - and you take a giant stride into the unknown.”Today we're chatting with Pier Nirandara, a bestselling author, film producer, SCUBA diver and underwater photographer. She's dedicated her life to sharing the beauty and importance of this marine world about which we still know so little. With her work in photography, writing, and more, she's also helping to shape a new generation of divers and ocean advocates from all corners of the world.In the episode, you'll hear about the dive that changed her life and stopped her career path in its tracks; how it feels to share the water with some of the world's rarest, most ancient sea creatures; and why exploring the ocean and encountering marine wildlife is more important than ever. This episode will inspire and move you to consider all the life that exists beneath the water's surface - and what we owe to it.FIND PIERFollow Pier on Instagram (@piersgreatperhaps) and Facebook, or visit her website at piernirandara.com to find her amazing photography, articles, books, TED Talk, and more. She also leads snorkeling and diving expeditions all around the globe, so if you want to experience some of the adventures you heard in the episode firsthand, you can find those on her website too.SPONSORSTHANK YOU to our amazing sponsor, The North Face, for supporting this episode! When you wear The North Face, it's more than a jacket…it's the calling to get out there and explore. Find your next fleece, parka, or winter jacket at thenorthface.com.And thank you to our other sponsor, Juggernaut Wines! Get four bottles of their delicious wines delivered to your home for only 1 cent in shipping costs. Just head over to juggernautwines.com and use code ARMCHAIR21.SOCIALShare the show with your friends! Follow @armchairexplorerpodcast across Instagram and Facebook, and check out Armchair Explorer (www.armchair-explorer.com) for background videos, photos and more on each episode. And please hit that follow button to support the show!CREDITSThis episode was produced by Armchair Productions. Find our other shows at armchair-productions.com. Jenny Allison wrote and produced this episode, along with host and producer Aaron Millar. Charles Tyrie did the audio editing and sound design. Theme music written by the artist Sweet Chap.Mentioned in this episode:Check out all of our other travel podcasts from around the worldThis podcast is part of the Voyascape Network, a collection of some of the world's best travel podcasts. Explore more at Voyascape.com. For advertising or sponsorship opportunities across the network, see the link below.Voyascape Podcast NetworkCheck out the Smart Travel PodcastThis week's show is supported by the new Smart Travel Podcast. Travel smarter — and spend less — with help from NerdWallet. Check out Smart Travel at the Link below:Smart Travel Podcast
Brock is one of snowboarding's hidden gems, posted up behind the lens. Quiet, observant and constantly digesting the world through a camera, you can feel that raw authenticity in everything he creates. From getting thrown into the mix with legends like Nate Bozung and Matty Ryan during the iconic BOZWRECK era, Brock helped document a true cult classic chapter of snowboard filmmaking. He captured and brought to life a side of snowboarding that was often overlooked by the mainstream. Names like Bradshaw, Bennee, Deadlung and Keegan are just a few of the legends he filmed during the prime of their careers. Over the years, Brock has continued to build a style that feels timeless, he has the ability to make moments feel real, not staged or forced. The last Brown Cinema film - Knights Of The Brown Table says it all. From Absinthe Films, Adidas, Torment Magazine, The North Face, SIMS and beyond riders, brands and snowboarding as a hole are grateful to have him in the mix. So what's next for Brock? Tune in. Thanks for coming on the show! Presented by Monster Enegery Supported by Vans, Arc'teryx, The Source, Gibbons Whistler, Baldface Lodge
Dr. Ralph Ford, chancellor of Penn State Behrend, talks with Tiffany Beers, vice president of enterprise innovation at VF Corporation, about her work designing products for Nike, Tesla, Logitech and The North Face. Originally recorded on May 8, 2026.
Maren Hamilton ran global social at The North Face — building and executing a strategy for 5.5 million followers, integrating athletes and creators, and navigating every platform shift from the follow graph to the discovery graph. Then she left to help build Popfly, the creator platform built specifically for the outdoor industry. In this conversation, Maren shares the playbook she developed at TNF for running brand social at scale, including how to say no to the hundreds of internal requests that flood every social team, why the outdoor buying journey is fundamentally different from fashion and beauty, and what brands still get wrong about TikTok, Threads, and Facebook. Plus: Why Head of Social to CMO is now a real career path, what makes a creator pitch actually land with a brand, and the Adidas sub-two-hour marathon moment that might be the greatest brand activation of the decade. Second Nature is supported by Popfly. If you want to support our podcast - and discover a platform that we believe is one of the best tools for connecting brands and creators, follow these links: Popfly for Creators/Athletes: https://popf.ly/secondnaturecreators Popfly for Brands: https://popf.ly/secondnaturebrands Show Notes: Maren Hamilton: https://www.marenhamilton.com/ Popfly: https://popf.ly/secondnaturebrands TNF Instagram: https://www.instagram.com/thenorthface DBo on X: https://x.com/dylanbo TikTok: https://www.tiktok.com Gnara on TikTok: https://www.tiktok.com/@gnara_apparel?lang=en Taylor Hoekstra: https://www.linkedin.com/in/taylorhoekstra/ Popfly Storefront: https://app.popfly.com/@superridertv/storefront Alpaka: https://www.alpaka.com Camp Chef: https://www.campchef.com Backcountry: https://www.backcountry.com BPC - Brand, Product, Content: Halfdays x HOKA: https://www.halfdays.com/pages/hoka-x-halfdays Keen x 18 East: https://www.keenfootwear.com/collections/keen-x-eighteen-east Gnarly Nutrition x DBo: https://www.youtube.com/watch?v=qPtESorSIso Supercommunicators (Book): https://amzn.to/3RcJ7W6 Supercommunicators (Podcast Episode): https://open.spotify.com/episode/3jqbbLEHbZyEJ2kMqNskkz Adidas Pro Evo 3: https://www.adidas.com/us/adizero-adios-pro-evo-3-shoes/KH7678.html Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia
At the beginning of April, I published an article for SFGATE asking a simple but complicated question: Do clothing take-back programs actually reduce clothing production and fashion's environmental impact?After speaking with brands like Levi Strauss & Co., Patagonia, and The North Face, the answer wasn't exactly clear. Every brand approached take-back and resale differently, with different goals, systems, and definitions of success.Our guest today, Pancho Gomez, has spent the last two decades working at the intersection of technology, the outdoor industry, and social responsibility. Most recently, he led the Customer Experience team at Trove, helping build trade-in and resale programs for brands including Patagonia, Arc'teryx, Levi's, and Carhartt.So I had to ask him: Are gear and clothing take-back programs actually helping build a circular economy, or are they just another form of greenwashing?In episode 222 of the Outdoor Minimalist podcast, Pancho takes us behind the scenes of how these programs operate, what brands gain from them, and whether resale can meaningfully reduce waste in the outdoor and fashion industries.Instagram: https://www.instagram.com/outdoor.minimalist.book/Website: https://www.theoutdoorminimalist.com/YouTube: https://www.youtube.com/@theoutdoorminimalistBuy Me a Coffee: https://buymeacoffee.com/outdoorminimalistListener Survey: https://forms.gle/jd8UCN2LL3AQst976------------------Episode ResourcesSF Gate Article: https://www.sfgate.com/shopping/article/clothing-take-back-programs-explained-22187338.phpConnect with Pancho Gomez: https://www.becausewhy.net/
Maren Hamilton, former Head of Social at The North Face and current Director of Global Brand and Community at popFly. We break down her core thesis: brand is social and social is brand. Maren shares why brands must stop treating social as a downstream channel, how to bring social thinking upstream into campaign planning and what it takes to build a social-first brand. About: This podcast is produced by Port Side, a creative production studio creating video strategy + production for active brands, rooted in emotion. Enjoy this episode and discover other resources below: Insight Deck | Want 20 of our favorite insights shared on the show? Booklist | Here's our curated list of recommended books over the years. LinkedIn | Join the conversation and share ideas with other industry peers. Apple Podcast | Want to help us out? Leave us a review on Apple. Guest List | Have a Guest in Mind? Share them with us here. Patreon | Want to support us financially?
In this episode of Run the Numbers, CJ Gustafson sits down with Angela Chen, former CFO of The North Face and Mars Veterinary Health, to unpack how finance leaders build and scale iconic consumer brands. Angela shares how to measure brand equity, why the CFO should act as an architect of growth, and how capital, talent, and strategy connect inside a scaling business. They also get into humanistic leadership, consumer-margin tradeoffs, and what a 39-cent Taco Bell taco can teach finance teams about growth.—SPONSORS:Aleph is a modern FP&A platform built for teams that want more than another planning tool. By connecting your ERP, CRM, and other systems into one trusted data layer with AI workflows, Aleph helps you move faster with real-time insights. Get a personalized demo at https://www.getaleph.com/runRightRev is an automated revenue recognition platform built for teams that have outgrown spreadsheets and billing tool workarounds. It handles high-volume subscriptions, usage-based contracts, and mid-cycle upgrades, so you can scale without scrambling at month-end. For RevRec that keeps your books clean, visit https://www.rightrev.com/CJRillet is an AI-native ERP built for modern finance teams that want to close faster without fighting legacy systems. Designed to support complex revenue recognition, multi-entity operations, and real-time reporting, Rillet helps teams achieve a true zero-day close—with some customers closing in hours, not days. If you're scaling on an ERP that wasn't built in the 90s, book a demo at https://www.rillet.com/cjEY works with high-growth tech companies to navigate the messy realities of scaling—from regulatory requirements to IPO readiness. By helping teams get it right early and often, EY lets founders stay focused on building while reducing risk as they grow. Learn more at https://www.ey.com/techstartupsSpendHound is a SaaS spend management platform built for finance and procurement teams that want visibility and leverage in every deal. By tracking all your software, benchmarking pricing across thousands of vendors, and surfacing contracts and renewals, SpendHound helps you stop overpaying and negotiate with confidence. Trusted by teams at ZoomInfo and Hootsuite. Get started at https://www.spendhound.com/cjBrex is an intelligent finance platform that combines corporate cards, built-in expense management, and AI agents to eliminate manual finance work. By automating expense reviews and reconciliations, Brex gives CFOs more time for the high-impact work that drives growth. Join 35,000+ companies like Anthropic, Coinbase, and DoorDash at https://www.brex.com/metrics—LINKS: Mostly Talent: https://mostlymetrics.typeform.com/to/cLTxtAsNGuest: https://www.linkedin.com/in/angelachensf/Company: https://sku.is/CJ: https://www.linkedin.com/in/cj-gustafson-13140948/Mostly metrics: https://www.mostlymetrics.com—RELATED EPISODES:Minted's CFO: Half the Year Happens in One Monthhttps://youtu.be/hD4-exunKMo—TIMESTAMPS:0:00 Preview and intro2:45 Measuring brand equity5:09 CFO as architect of growth7:11 Connecting money, ideas, and talent7:52 North Face vs. Mars: where to invest10:52 Sponsors — Aleph | RightRev | Rillet14:14 Scaling North Face 5x without diluting the brand16:31 From technical brand to lifestyle brand19:30 Quality of revenue21:49 Seasonality and Q4 concentration24:01 Sponsors — EY | SpendHound | Brex27:14 Retailers shouldn't own factories31:30 Supply chain and 18-month product cycles33:23 Humanistic leadership in finance34:32 Purpose and profit are mutually reinforcing36:15 Purpose vs. profit in public companies38:05 Playing to Win framework39:47 Operational cadence and the gas gauge43:02 Killing bad projects: the battery jacket story44:16 Taco Bell and 39-cent margins47:10 Lightning round47:36 Screwed up: hiring on credentials48:27 Advice to younger self: network is the work50:07 Craziest expense story: snowcat ski trip50:50 Credits
In August 2010, the body of MI6 codebreaker Gareth Williams was found inside a padlocked North Face bag in his London bathtub. The mystery isn't just who killed him, but how the scene remained so impossibly clean. This episode dissects the forensic contradictions that have baffled Scotland Yard for over a decade: the absence of fingerprints on the padlock, the keys found beneath his body, and the "sauna-like" heat in the flat that accelerated decomposition. We ask the ultimate forensic question: Can a human being truly lock themselves into a bag from the outside, or was this the work of a "clean team" capable of erasing every trace of a struggle?
In August 2010, the naked body of 31-year-old Gareth Williams, a gifted mathematician and cryptographic expert on secondment from GCHQ to MI6, was discovered padlocked inside a red North Face sports bag in the bathtub of his secure London flat. Despite extensive forensic investigation, an inquest ruled the death unnatural and likely criminally mediated, while subsequent police reviews concluded it was probably an accident, leaving core questions about third-party involvement and the precise circumstances unanswered. This case exemplifies enduring intelligence mysteries, sparking public interest in espionage tradecraft, forensic limitations, and the tension between official narratives and unresolved evidence in high-stakes national security contexts.
On this episode Aries and Andy talk about Boston, New Listener!, Tulsa, IRL videos, explanation, London Review, Puerto Ricans, experience, North Face, birthday, some questions, & The Soprano's. Social Media Instagram: @SpearsBergPod Twitter: @SpearsBergPod Facebook: SpearsBergPod Patreon: SpearsBergPod Youtube: SpearsBergPod Learn more about your ad choices. Visit megaphone.fm/adchoices
Send us Fan MailShe steps away from competition for years because of serious health issues then returns with a top-five at Transgrancanaria and an audacious Sierra project that looks more like an alpinist's dream than a runner's itinerary. Olivia Amber joins us from Bishop, California to talk about building a comeback that's less about hype and more about durability, curiosity, and doing hard things for the right reasons.We dig into how a Midwest childhood and an All-American Nordic skiing background shaped her engine, her grit, and her love for long days. From there, we get practical about life on the Bishop and Mammoth corridor: altitude training, endless vert, technical trails, the climbing community, and why that access changes what's possible week to week. Olivia also breaks down big wall climbing, the mental side of exposure, and the “systems” skills that matter when mistakes have real consequences.Then we go deep on Normans 13, the open-ended FKT linking 13 Sierra 14ers with huge climbing, talus, cross-country travel, and a brief 5.9 crux at 14,000 feet. Olivia explains her north-to-south strategy, how she planned logistics and resupplies, what sleep deprivation actually felt like over multiple days, and why the experience hit differently than racing. We also hear what it was like joining Kilian Jornet during his attempt and what she's learning from The North Face team across running and climbing.Subscribe for more mountain running stories, share this with a friend who loves big objectives, and leave a review if you want to help the show grow. What part of Normans 13 sounds harder to you: the fifth-class terrain, the sleep loss, or the endless talus?Follow Olivia Amber on IG - @osamberUse code SteepStuff for 20% your cart on Sidas.usFollow James on IG - @jameslaurielloFollow the Steep Stuff Podcast on IG - @steepstuff_podFollow Sidas USA on IG - @sidas_usa
Why does every fashion brand run a coffee shop? How did a Stussy varsity jacket network from the late 1980s predict the business model of modern fashion? What does used spray paint have to do with why Miu Miu is one of the most effective brands in the world right now?Sol Thompson and Michael Smith open Season 14 of the Pair of Kings Podcast with a level set: the history of integrated fashion—the idea that buying clothes has always really been about buying into a lifestyle, a cult of personality, and an identity. Starting in 2014 at the height of Tumblr's image-first culture and tracing the full arc through Supreme drop culture, the grail sneaker peak, the outfit grid, the crash of sneaker resale, the rise of archive fashion, and the TikTok lifestyle-as-content revolution, they map how men's relationship with fashion fundamentally changed.They cover the Stüssy Tribe as fashion's original brand ambassador model—featuring Hiroshi Fujiwara, Michael Kopelman, and a pre-Supreme James Jebbia—the Supreme x LV collab as the undisputed peak of drop culture, Kith Treats and Cafe Leon Dore as the architects of the fashion third space, and the Miu Miu Literary Club as the most transparent example of what fashion brands are actually selling. We also touch on Demna's debut Gucci collection and his philosophy as a fashion anthropologist, the Hedi Slimane Saint Laurent Hedi boy cult of personality, the runway appearances of looksmaxxing and body dysmorphia, Vivienne Westwood and punk as integrated fashion's original historical anchor, the CBK/JFK aesthetic overtaking downtown New York, and what it means when even finance bros start buying Celine suits on purpose.Michael's fit: Wabash denim from Sugar Cane, Flat Head houndstooth flannel.Sol's fit: a Daft Punk Musique Vol. 1 CD release tee and a North Face layer.We hope you enjoy it as much as we did making it.Lots of love,Sol---Episode Tags: integrated fashion, fashion lifestyle, menswear history 2026, drop culture history, grail sneakers, Stussy Tribe, Supreme x Louis Vuitton collab, archive fashion rise, sneaker resale crash, StockX history, Cafe Leon Dore, Kith Treats, fashion third space, Miu Miu Literary Club, Miu Miu girl, Demna Gvasalia Gucci 2026, Hedi Slimane Saint Laurent, Hedi boy aesthetic, Vivienne Westwood punk, looksmaxxing fashion, CBK JFK New York aesthetic, finance bro style 2026, Patagonia vest, Tumblr fashion era, outfit grid, KOTD, Instagram reels fashion, Hiroshi Fujiwara, James Jebbia, A$AP Rocky fashion, Rick Owens darkwear, archive PDF, menswear podcast 2026, Pair of Kings podcast, fashion podcastSol Thompson and Michael Smith explore the world and subcultures of fashion, interviewing creators, personalities, and industry insiders to highlight the new vanguard of the fashion world. Subscribe for weekly uploads of the podcast, and don't forgot to follow us on our social channels for additional content, and join our discord to access what we've dubbed “the happiest place in fashion”.Message us with Business Inquiries at pairofkingspod@gmail.comSubscribe to get early access to podcasts and videos, and participate in exclusive giveaways for $4 a monthLinks:InstagramTikTokTwitter/XSol's Substack (One Size Fits All)Sol's InstagramMichael's InstagramMichael's TikTok
Lily Phillips is one of the most exciting up and coming voices in comedy in the UK. She was a Runner Up at the 2019 Leicester Square New Comedian of the Year, Funny Women Finalist 2018, and was a part of prestigious Pleasance Comedy Reserve at the 2019 Edinburgh Fringe Festival. In 2021, she reached the grand final of the BBC New Comedy Awards on BBC One and she was Chortle's One to Watch 2022. She is a series regular on The Stand Up Sketch Show and The Stand Up Sketch Show Christmas Special (ITV2), and she recently starred in a new hidden camera show for E4 Digital as a fake podcast host. Her credits also include Period Dramas (BBC3), The Joy Of Missing Out (All4), and comedy shorts for Comedy Central Online. She has also debated at the Oxford Union. Lily is also a talented writer and in 2021, her script beat out over 1,000 applicants to be shortlisted as the final 3 in the Funny Women's Writer's Award, sponsored by Sky Studios. Lily has fronted campaigns for Dominos, North Face, Bumble, and Mooncup, bringing her hilarious brand of feminist comedy to the masses .Lily Phillips is our guest in episode 577 of My Time Capsule and chats to Michael Fenton Stevens about the five things she'd like to put in a time capsule; four she'd like to preserve and one she'd like to bury and never have to think about again .Tickets for Lily Phillips: Crying at Soho Theatre available here - https://sohotheatre.com/events/lily-phillips-crying .For everything else Lily Phillips, including her podcast, visit - https://www.lilyphillipscomedy.com .Follow Lily Phillips on Instagram: @lilyphillipscomedy .Follow My Time Capsule on Instagram: @mytimecapsulepodcast & Twitter/X & Facebook: @MyTCpod .Follow Michael Fenton Stevens on Twitter/X: @fentonstevens & Instagram @mikefentonstevens .Produced and edited by John Fenton-Stevens for Cast Off Productions .Music by Pass The Peas Music .Artwork by matthewboxall.com .This podcast is proud to be associated with the charity Viva! Providing theatrical opportunities for hundreds of young people .To support this podcast, get all episodes ad-free and a bonus episode every Wednesday of "My Time Capsule The Debrief', please sign up here - https://mytimecapsule.supercast.com. All money goes straight into the making of the podcast. Hosted on Acast. See acast.com/privacy for more information.
Alyse Russel, Senior Manager of Global Sustainability Programs at VF Corporation, joins Climate Rising to discuss how one of the world's largest apparel companies is embedding sustainability across a complex, multi-brand supply chain. VF owns major global brands including Vans, The North Face, and Timberland, and is working to reduce product-related emissions by transforming how key materials are sourced and produced. The conversation explores why raw materials—such as cotton, leather, rubber, and wool—account for the majority of VF's emissions footprint, and how the company is prioritizing regenerative agriculture to address this challenge. Alyse explains how VF is scaling regenerative cotton, rubber, and wool programs across different geographies, while navigating trade-offs related to cost, verification, and supply chain complexity. The episode also examines how VF collaborates with farmers, NGOs, and researchers to implement regenerative practices, the challenges of measuring outcomes like soil carbon and biodiversity, and the evolving role of traceability and certification in validating sustainability claims. Alyse also reflects on the future of regenerative agriculture in the apparel sector, including the need for better standards, broader environmental metrics beyond carbon, and stronger industry-wide coordination.
In this episode Coach Angie shares what she's learned about training as she's gotten older. She ran her first marathon in 2008 and has since completed 72 marathons and ultras. What has she learned about recovery, nutrition, strength, and balancing running with life? Enjoy! Links Mentioned in This Episode Lagoon Sleep -take their awesome 2 minute sleep quiz to find your match. Use the code “MTA” for 15% off your first purchase. The North Face offers everything you want to outfit your next outdoor adventure from rugged, expedition-proven luggage to haul all of your gear, to award-winning trail running footwear and performance apparel! Never Stop Exploring IQBAR brain and body-boosting bars, hydration mixes, and mushroom coffees. Their Ultimate Sampler Pack includes all three! Get 20% off plus FREE shipping. Just text “MTA” to 64000.
In 2022, Thomas Bukowski took a risk that felt personal and professional by applying to The North Face athlete development program and pitching himself as a climber worth betting on. As a queer athlete from Hong Kong who found climbing later than most, he has long carried the feeling of being an outsider, then watched that narrative shift when he earned a place on The North Face climbing team. Since then, he has chased fear into major climbs in Argentina, Alaska, and Pakistan, and in 2024 he pushed into trail running by running the 211 mile John Muir Trail in four days. Connect with Thomas: Website Instagram Order Thomas' Tuolumne Guide Book Outside Days Early Bird Pricing Explore the REI and Intrepid Travel collections Thank you to our sponsors: Capital One and the REI Co-op® Mastercard® Teva Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Paul Rogers is an active duty US Army Special Forces (Green Beret) officer who previously served as the commander of the Special Operations Mountain Warfare Training Center (SOMWTC), the specialized schoolhouse responsible for training all military mountaineers for US Special Operations Command (USSOCOM). This episode explores what it actually takes to train elite operators for mountain warfare, why these skills matter in modern combat operations, and the staggering complexity of preparing soldiers to fight enemies in mountainous environments where the terrain itself is trying to kill you. Paul walks through the history of Special Forces mountain warfare dating back to World War II, why unconventional warfare and violent conflict occurs disproportionately in mountains, and how US Special Operations Forces are trained to operate there. We discuss the different levels of mountain operator certification (basic, summer, winter), what the 7-8 week intensive courses actually entail, the 2-to-1 instructor-to-student ratios required for safety, and why many instructors are pursuing IFMGA guide certifications to become legitimate mountain guides. Finally, we dive into Paul's own 2200-foot fall on Wilson Peak's North Face in Telluride, Colorado, where he hit a buried rock while ski mountaineering, tomahawked 400-500 feet, nearly came to a stop, and then was swept over multiple cliff bands by an avalanche of his own slough. He ended up partially buried 2200 feet below with a collapsed lung, broken ribs, broken hands and wrist, a compound fracture with bone sticking out of his knee, and severe internal bleeding from his intestines separating from the mesh holding them in place. His ski partner and fellow Mountain Warfare instructor Bobby executed a technical rescue—solo downclimbing through hazardous terrain to reach Paul, stabilize him, and coordinate helicopter extraction with San Miguel County Search and Rescue. Bobby would later receive the Soldier's Medal (nation's highest award for heroism during non-combat operations) for his actions that day.Topics include: Special Operations Mountain Warfare Training Center, Green Beret mountain training, unconventional warfare in mountains, Afghanistan Takur Ghar 2002, foreign internal defense, instructor qualifications, IFMGA guide certification, Dunning-Kruger effect in training, ski mountaineering accidents, Wilson Peak North Face, 2200ft fall survival, avalanche burial, and technical mountain rescue**The views and opinions on this podcast are those of the speakers and do not necessarily represent the views, stances, or policies of any of the entities they may represent.**#military #alpinism #mountaineeringWatch the full episode on Youtube ---Thanks to our sponsors!LIVSN DesignsCheckout Their Ecotrek Trail Pants HEREUse Code "TCM15" At Checkout for an extra 15% OFF Your OrderHelp Support The Show & Unlock The Ad-Free Podcast
Today on Outdoor Unfiltered, Eoin Comerford breaks down the news that REI is cutting pay and benefits for employees as the co-op struggles to return to profitability. After four straight years of losses REI is facing some tough financial realities — and payroll is squarely in the spotlight. Eoin digs into what's driving the decision, why payroll costs at REI are significantly higher than other retailers, and why a healthy REI still matters to the broader outdoor industry.Also in this episode:Vail Resorts' historically bad winter seasonWhy ski resorts are still making money despite poor snowEoin is then joined by Rock Founder and Outdoor Industry veteran, Colin True, to discuss the outdoor recreation economy's “$1.3 trillion” headline number (and why it's misleading) as well as the new brand campaigns from The North Face and Merrell.Outdoor Unfiltered looks past the PR spin to explore what's really happening in the outdoor industry and why it matters.Connect with Eoin:https://www.linkedin.com/in/eoincomerford/Email the show: outdoorunfilteredpod@gmail.com
Emily Harrington is a professional rock climber, alpinist, and adventurer known for pushing the boundaries of what's possible in the vertical world. A five-time American sport climbing champion and member of The North Face athlete team, Emily has established herself as one of the most accomplished and versatile climbers of her generation, with landmark ascents on big walls and high-altitude peaks around the world.For Emily, climbing is as much about the journey and the people as it is about the summit. Whether projecting the hardest multi-pitch routes in Mexico or commentating a live Netflix broadcast of Alex Honnold free soloing Taipei 101, she brings the same curiosity, grit, and openness to every experience.- Emily recently served as a commentator for Netflix's "Skyscraper Live", in which Alex Honnold free soloed Taipei 101. The experience offered a behind-the-scenes look at the complexity of live television production — coordinating hundreds of crew members while capturing one of climbing's most audacious feats in real time.- On a recent trip to Mexico, Emily attempted "La Sombra del Chamán," widely considered the hardest multi-pitch route in the country. The climb tested her relationship with fear and exposure on big walls and led to a deeply personal decision to step back from her own send attempt to support her climbing partner, Matt Segal.- After a busy stretch of travel and high-output experiences, Emily reflects honestly on nervous system overload and the quiet loss of motivation that can follow — and what it looks like to reset, recalibrate, and find joy in climbing again, as she's currently doing on a low-key rock climbing trip in Italy with minimal gear and zero performance pressure.To learn more about Emily Harrington, follow her on Instagram @emilyaharrington. Her new documentary Girl Climber follows her career-defining attempt to free climb El Capitan in under 24 hours — becoming the first woman to free climb the 36-pitch Golden Gate route in a day, a feat previously accomplished only by male climbers like Alex Honnold and Tommy Caldwell. Watch Girl Climber now on Prime Video or stream it at jolt.film/watch/girlclimber.Follow our podcast on Instagram @duffelshufflepodcast where you can learn more about us and our guests. Visit our website at www.duffelshufflepodcast.com and join our mailing list. The Duffel Shuffle Podcast is supported by Alpenglow Expeditions, an internationally renowned mountain guide service based in Lake Tahoe, California. Visit www.alpenglowexpeditions.com or follow @alpenglowexpeditions on Instagram to learn more.
Episode Description Most outdoor brands share a similar origin story: a founder identifies a need in the wild, builds a product in a garage, and grows a company from there. But as brands scale and growth pressures increase, something often gets lost in "the middle." The result is a sea of epic imagery, interchangeable storytelling, and campaigns that feel indistinguishable once the logo is removed. Ryan Andrist, a marketing leader whose career spans The North Face, Sea to Summit, and Starbucks, joins the show to explore a persistent challenge in the outdoor industry. Ryan and Cole unpack how growth pressures can muddy brand clarity and why the consumer insight is more important than ever. About: This podcast is produced by Port Side, a creative production studio creating content strategy + production for active brands, rooted in emotion. Enjoy this episode and discover other resources below: Slack Community | Tired of brainstorming with ChatGPT? Join us! Insight Deck | Want 20 of our favorite insights shared on the show? Booklist | Here's our curated list of recommended books over the years. LinkedIn | Join the conversation and share ideas with other industry peers. Apple Podcast | Want to help us out? Leave us a review on Apple. Guest List | Have a Guest in Mind? Share them with us here.
David Goettler has been a professional alpinist for nearly 3 decades, and part of The North Face athlete team his entire career. With a focus on classical alpine style climbing on the highest peaks of the world, David has set out on a quest to climb in the way that suits him. For David, climbing the tallest peaks of the world is a dream, and the challenge is in their height. Climbing without supplemental oxygen and Sherpa support above basecamp is the only way for him to truly test his abilities. - David has successfully summited seven 8,000m peaks without supplemental oxygen, many of which required multiple attempts. On his fifth attempt of Nanga Parbat in Pakistan in 2025, David summited via the Schell Route and descended by Paraglider from 7,700m on the mountain. - David has gone on expeditions with countless partners, and the list includes some of the most notable alpinists in the last 3 decades. For David, finding the right partners for his objectives is almost as calculated as the climb itself. - While David believes that all professional alpinists should be climbing without supplemental oxygen and sherpa support, he recognizes that for non-professionals, just being in the mountains is what's important, and style should be chosen based on what each individual is seeking. To learn more about David Goettler, follow him on Instagram @david_goettler.Follow our podcast on Instagram @duffelshufflepodcast where you can learn more about us and our guests. Visit our website at www.duffelshufflepodcast.com and join our mailing list. The Duffel Shuffle Podcast is supported by Alpenglow Expeditions, an internationally renowned mountain guide service based in Lake Tahoe, California. Visit www.alpenglowexpeditions.com or follow @alpenglowexpeditions on Instagram to learn more.
Mo is a paraclimber in the AU2 class, and she is trying to qualify for the 2028 Paralympics! She has been climbing for over 22 years and had actually retired from competing…until hearing about the Paralympics. In this episode, we'll learn more about what it's like climbing with a stump, whether outdoor, indoor, or comp setting is most friendly to her impairment, we'll talk about petty drama in the community, and what sport shopping is in the Paralympics.Guest links:Mo's InstagramMo's WebsiteReference links:Thank you Mad Rock for sponsoring this episode! Use code 'notrealclimber' for 10% off your ENTIRE order, even if you're a returning customer! https://madrock.com/Learn more about the podcast at www.thatsnotrealclimbingpodcast.comFollow on Instagram at https://www.instagram.com/thatsnotrealclimbingpodcastJoin the FREE community in Discord! https://discord.gg/QTa668g8zpJoin Patreon for a welcome gift, deleted scenes, and question priority: www.patreon.com/thatsnotrealclimbingpodcastTimestamps of discussion topicsTimestamps of discussion topics0:00 - Intro1:18 - Mad Rock Shoutout!!1:59 - Lifting at a bro-y gym3:28 - The 'stump' impairment7:40 - Getting into climbing and competing13:39 - Thoughts on gym setting for her stump 22:10 - Becoming a real sport means drama28:16 - "Training" back then vs real training now29:29 - World Cup appearances 2026 and 202730:55 - What we know about Paralympics qualifications32:18 - How the Paralympics have changed paraclimbing35:49 - Paralympic "Sport shopping"38:09 - Heartbreak over which sport classes got chosen for the Paralympics42:17 - What her training will look like to qualify at 39 years old46:44 - Audience Q: What does the process look like to qualify for Paralympics?48:59 - Dealing with comp nerves50:49 - Is outdoor climbing more friendly for her stump?52:38 - Outdoor projects and first ascents58:00 - AUDIENCE Q: Favorite comp memory?1:01:02 - AUDIENCE Q: Podium cupcake story?1:03:20 - AUDIENCE Q: Getting sponsored by North Face and tips for getting sponsors 1:06:20 - Words of wisdom and where to find Mo
This week we catch up with The North Face athlete, Jon Albon, one of the most versatile and consistent endurance athletes on the planet. We look back on his huge 2025 season, dig into what he's building toward in 2026, and then take a deep dive into Gary's new best friend: The Albon App… or Ascend, as it's now known after the recent rebrand.Jon brings his trademark clarity & humility. Whether you're a mountain runner, an OCR die‑hard, or just someone who loves hearing from athletes who truly get it, this episode is packed with insight, laughs, and a few surprises!Thanks to Precision Fuel & Hydration for supporting our February competition. Head over to instagram for all the deets. Good luck!Links to friends, partners, sponsors & discount codes - https://linktr.ee/teaandtrails?utm_source=linktree_profile_share<sid=1c86b2f1-b04b-4dab-bd2f-dddf47358fa3HARRIER - Use code TEAS10 for 10% off - https://harrierrunfree.avln.me/c/qXhnTgIdEMeaXMILES UK - Listeners receive 10% of their order value back as store credit via the link - https://xmiles.avln.me/c/RiwxnARvfHeRFENIX LIGHT LTD - Use code T&T5 for 5% - https://www.fenixlight.co.uk/PRECISION FUEL & HYDRATION - Use code TEA2026 for 15% off your first orderPRECISION FUEL & HYDRATION PLANNER - https://visit.pfandh.com/3RuP25zRUNDERWEAR - Use code TEATRAILS15 for 15% off your order.https://runderwear.avln.me/c/GPVNMgMfYfLPContent may contain affiliate links which help support and grow this channel at no extra cost to you. Brew with the Coaches - CLICK HERE Hardmoors - https://www.hardmoors110.org.uk/Trail Outlaws - https://www.trailoutlaws.com/13 Valleys Ultra - https://www.13valleysultra.com/Beyond Trails - https://www.beyondtrails.co.uk/Hellfire Events - https://www.hellfireevents.com/Ourea Events - https://www.oureaevents.com/Dales Runner - https://dalesrunner.co.uk/Hannah Walsh - https://www.hannahwalsh.co.uk/Punk Panther - https://www.punkpanther.co.uk/Pen Llyn Ultra - https://penllyn.niftyentries.com/Raw Adventures - https://www.raw-adventures.co.uk/XNRG - https://www.xnrg.co.uk/
Perché oggi andiamo in ufficio vestiti come per scalare l'Everest? In questa puntata di Contaminazioni partiamo da un piumino e seguiamo il viaggio di capi nati per montagna e lavoro e diventati simboli urbani: da The North Face e Moncler a Timberland e Carhartt, fino al gorpcore. Tra mode, marketing e “tribù”, scopriamo come la funzionalità diventa estetica e come l'abbigliamento tecnico funziona anche da armatura psicologica in un mondo incerto.
Winter is brutal. Unless you're a brand built for it.This week, we spotlight the companies that thrive when the temperature drops. From mountaineering gear turned fashion staple with The North Face, to the merino evangelism of Smartwool, to the emotional insulation of Swiss Miss, we unpack why some brands don't just endure winter—they own it. If you've ever looked forward to a season because of a product, this one's for you.Get show notes for this episode and check out past episodes of the Speaking Human podcast by visiting speakinghuman.com.#Podcast #SpeakingHuman #Branding #Marketing #Advertising #Business #SmallBiz #Brands #Ads #simplify #popculture #MarketingPodcast #WinterBrands #BusinessHumans
Rourke Heath runs Gen HQ, one of the biggest creative AI education platforms, and work with companies like North Face, Vans, and Timberlands on how to use AI in their creative workflows.In this conversation, he breaks down his entire content pipeline (97 pieces a month with 3 editors), AI pre-production for client work and why he believes editors are the new creative directors.Learn Unreal Engine in 14 Days - $300 OFFhttps://join.baddecisions.studio/c/podcast?discounts=PODCASTChapters:00:00 Intro00:53 Why one-man-band AI creators won't last06:09 How AI is replacing storyboard artists in pre-production09:16 What we taught North Face about creative AI11:44 The exact AI pipeline for client work01:04:30 What makes a good story — and why the room went silent01:07:37 AI content is already everywhere and nobody noticed01:14:25 How to produce 97 pieces of content a month01:20:17 AI consulting is $125,000 a day01:22:32 Kids on Fortnite making hundreds of thousands with AI01:24:42 World building is next after image and video peaks01:31:21 The pendant that remembered everything — then Meta killed it01:34:25 Sci-fi writers decide the future, engineers build it Connect with Rourke Heath:Instagram: https://www.instagram.com/rourkeheath/LinkedIn: https://www.linkedin.com/in/rourkeheath/If this podcast is helping you, please take 2 minutes to rate our podcast on Spotify or Apple Podcasts, It will help the Podcast reach and help more people!Spotify - https://open.spotify.com/show/12jUe4lIJgxE4yst7rrfmW?si=ab98994cf57541cfApple Podcasts (Scroll down to review)- https://podcasts.apple.com/us/podcast/bad-decisions-podcast/id1677462934Join our discord server where we connect and share assets:https://discord.gg/zwycgqezfDBad Decisions Audio Podcast:Spotify, Apple Podcasts and Google Podcasthttps://podcasters.spotify.com/pod/show/badxstudioIf you wanna see us to do cool things follow us here too:Instagram: https://www.instagram.com/badxstudio/Twitter: https://twitter.com/badxstudioTikTok: https://www.tiktok.com/@badxstudioLinkedIn: https://www.linkedin.com/company/badxstudioOur personal handles:https://www.instagram.com/farhad_baddecisions/https://www.instagram.com/faraz_baddecisions/https://www.linkedin.com/in/farhadshababi/https://www.linkedin.com/in/farazshababi/#AICreative #AIPreProduction #ContentPipeline #CreativeAI
The Business Method Podcast: High-Performance & Entrepreneurship
In this episode of The Business Method Podcast, host Chris Reynolds sits down with Kenneth “Hap” Klopp, the legendary former CEO who transformed The North Face from a small outdoor brand into a globally recognized powerhouse. From his early days growing up in Spokane, Washington, to leading one of the most iconic outdoor apparel companies in the world, Hap shares the leadership philosophy that drove his success, one rooted in understanding people, building authentic culture, and balancing commercial growth with environmental responsibility. Hap opens up about how The North Face built demand rather than simply following it, the innovative branding strategies that helped define the company, and the importance of storytelling in creating lasting brand value. He also reflects on sustainability, employee engagement, and how true innovation often comes from staying focused on long-term purpose rather than short-term wins. Today, Hap continues to inspire future entrepreneurs through teaching and mentorship, sharing decades of hard-earned lessons about leadership, resilience, and building meaningful businesses. This episode is packed with insights on brand-building, sustainability, leadership, and innovation straight from one of the outdoor industry's most influential pioneers. Episode Highlights: 00:00 Introduction to Hap Klopp and The North Face 01:27 Hap Klopp's Early Inspirations and Philosophy 03:49 Challenges and Lessons in Business 07:19 Building The North Face Brand 12:18 Environmental Commitment and Innovations 16:10 The Impact and Legacy of The North Face 19:06 Company Culture and Employee Development 23:37 Branding and Storytelling 29:54 Chapters of Growth and Survival 32:13 Maintaining Employee Engagement 35:19 Creating Demand vs. Following Demand 37:40 The Importance of Focus and Survival 43:10 Influencer Marketing Before It Was Cool 46:28 The Myth of Overnight Success 48:35 Lessons from Bucky Fuller 51:29 Connecting with Nature 01:00:05 Final Thoughts and Resources Connect with Hap Klopp Instagram: https://www.instagram.com/hapklopp/ LinkedIn: https://www.linkedin.com/in/hap-klopp-b3b976/ Twitter (X): https://x.com/HapKlopp Facebook: https://www.facebook.com/ALMOSTbyHap/ Subscribe to The Business Method Podcast Website: https://www.thebusinessmethod.com/ Apple Podcasts: http://bit.ly/TheBusinessMethod Spotify: http://bit.ly/SpotifyTheBusinessMethod Follow Chris Reynolds: Instagram, Facebook, YouTube, LinkedIn — @chrisreynoldslive https://linktr.ee/ChrisReynoldsLive
Seth LaReau is a trail runner and finance professional working in the technology industry. On the side, he publishes an informative newsletter called Trail Waves, which has become a key part of my information diet. Trail Waves analyzes the business, economics, and culture of trail running, bringing an informed editorial perspective to contextualize industry news in the sport. This is his first appearance on the podcast. SUBSCRIBE TO TRAIL WAVES Chapters: 02:51 Introduction to Seth LaReau and his Career 05:38 The Birth of Trail Waves Newsletter 08:30 Analyzing Saturation in Trail Running 11:19 Differentiation and Demand in the Market 14:17 The Role of Brand in a Saturated Market 17:09 Cultural vs. Commercial Impact of Trail Running 19:58 Media Landscape and Monetization Challenges 22:36 The Future of Trail Running Media and Ownership Dynamics 32:45 The State of Strava and Its Future 40:03 The Growth of Trail Running 47:28 Coaching Opportunities in Trail Running 53:10 Reviving the North Face 50 Mile Championship REGISTER FOR THE BIG ALTA REGISTER FOR GORGE WATERFALLS Sponsors: Grab a trail running pack from Osprey Use code FREETRAIL25 for 25% off your first order of NEVERSECOND nutrition at never2.com Go to ketone.com/freetrail30 for 30% off a subscription of Ketone IQ Freetrail Links: Website | Freetrail Pro | Patreon | Instagram | YouTube | Freetrail Experts Dylan Links: Instagram | Twitter | LinkedIn | Strava
Il y a 2 ans, Benjamin Védrines a frôlé la mort. Dans l'ascension du K2 — souvent considérée comme la montagne la plus dangereuse du monde — son cerveau se met en pause. Victime d'une hypoxie sévère, il est d'abord laissé pour mort avant d'être secouru puis redescendu au camp de base. Pourtant Benjamin n'est pas un alpiniste comme les autres. Il est ce qu'on appelle un “puriste”, parmi les derniers adeptes du style alpin et de ses 3 grands principes : pas de cordes fixes, pas d'oxygène, pas de porteurs.Installé à Briançon, il tombe dès l'enfance accro à la liberté que lui offre la montagne, et se met en quête de ses recoins les plus inaccessibles. À l'obtention de son diplôme de guide de haute montagne, il commence à emmener des clients au sommet du Mont-Blanc pour financer ses propres expéditions partout dans le monde. Mais tout bascule en 2022 quand il signe son premier contrat avec The North Face. Benjamin peut enfin se consacrer à ce qui l'anime le plus, révélant ainsi ses 2 personnalités d'alpiniste bien distinctes : l'explorateur en quête de nouvelles voies à “ouvrir” et le compétiteur qui tente de battre des records sur des pics déjà conquis.Alors que l'adoption massive du style himalayen a ouvert les sommets de plus de 8000m d'altitude au grand public, Benjamin continue de revendiquer son style alpin, de plus en plus rare sur les sommets, et aussi bien plus risqué. Bienvenue dans la tête d'un homme qui, malgré les dangers, les coéquipiers perdus et plusieurs baisers avec la mort, n'a jamais perdu sa passion dévorante pour la montagne.Vous pouvez suivre les aventures de Benjamin sur son compte Instagram et sa chaîne YouTube.TIMELINE:00:00:00 : “L'alpinisme n'est pas un sport mais un art de vivre”00:13:23 : Attiré par les chronos depuis tout petit00:22:44 : “Ce jour-là, j'ai failli y passer”00:32:03 : Le déroulé classique d'une expédition00:45:21 : Renaître grâce à une prise de risque consciente00:56:21 : Starlink, oxygène, drones : la fin du “vrai” alpinisme ?01:12:06 : Gravir l'Everest en style alpin pour entrer dans l'histoire01:20:52 : Pourquoi le K2 tue beaucoup plus que l'Everest01:29:18 : “Être à 8000 m d'altitude, c'est déjà être blessé”01:37:01 : Tenter d'ouvrir une voie qui a tué 14 personnes01:46:51 : Comment financer une expédition02:02:53 : Les meilleures randonnées pour s'initier à l'alpinisme en France02:12:18 : Le bijou technologique conçu spécialement pour Benjamin02:18:13 : “La peine d'aujourd'hui sera ta force de demain”Les anciens épisodes de GDIY mentionnés : #272 - Mike Horn - Aventurier-Explorateur - Poser un cadre pour vivre libre#178 - Kilian Jornet - Alpinisme & Ultratrail - L'objectif c'est de progresser#182 - Anaëlle Malherbe - INSEP - La préparation mentale pour exceller#185 - Frédéric Jousset - Webhelp & Art Explora - La vie en FastPass#425 - Matthias Dandois - Champion de BMX - La vie freestyle d'un enfant Red BullNous avons parlé de :L'EmbrunmanNotre documentaire “Le GR20 en 7 jours”La chaîne YouTube de Benjamin (que des vidéos / films exceptionnels)Analyse de l'avalanche dans laquelle Benjamin a été prisFabien Dupuis, le préparateur mental de BenjaminLe GR10, la grande traversée des PyrénéesL'ascension périlleuse du Jannu Est décryptée par BenjaminLionel Daudet ne « voulait pas faire le solo de trop »Thibaut Marot, le photographe qui accompagne Benjamin sur ses expéditionsSeb Montaz, acolyte et caméraman principal de BenjaminLes chaussures personnalisées de Benjamin pour ses ascensionsLes recommandations de lecture :Conduites à risque - David Le BretonBiographie de Patrick Berhault – Virtuose de l'altitudeVous souhaitez sponsoriser Génération Do It Yourself ou nous proposer un partenariat ?Contactez mon label Orso Media via ce formulaire.Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.
In this episode of The Voice of Retail, host Michael LeBlanc is joined by Jayme Johnson, Partner and Industry Leader, Consumer and Travel & Transportation Industries, IBM Consulting Canada, for a wide-ranging conversation that blends real-world store insights from New York City with a forward-looking discussion on AI, agentic commerce, and the future of customer experience.The episode begins with reflections on the Retail Council of Canada's Manhattan store tour, where Jayme shares observations from some of the most innovative retail concepts in the world. Highlights include the immersive French department store Printemps, which Jayme describes as more “a destination than a store,” combining hospitality, curated boutique brands, and experiential design to encourage lingering and discovery. Jayme and Michael discuss how authenticity and courage in design choices can create powerful emotional connections with customers, regardless of store format.The conversation then moves through other notable stops, including Lacoste's Fifth Avenue flagship, praised for reconnecting with its heritage through brand storytelling and disciplined merchandising, and The North Face, where massive digital walls create a cinematic sense of adventure. Jayme notes that while digital experiences are compelling, retailers could go even further by enabling customers to physically test products in simulated environments.At Carhartt, the focus shifts to people and culture, with Jayme emphasizing how energized store associates drive engagement and reinforce brand identity. Gymshark's Noho location sparks discussion around digitally native brands translating online communities into physical spaces, including the use of 3D-printed mannequins modeled after real athletes. The tour concludes with Tecovas, where hospitality, sensory design, and niche positioning demonstrate how specialty retail can scale into something “sneaky big.”In the second segment of the episode, the discussion pivots to IBM's latest research on agentic commerce. Jayme explains that while AI is already deeply embedded in product discovery and reviews, the next phase will see AI agents actively making purchasing decisions on behalf of consumers. In Canada alone, adoption of AI applications has increased by more than 80 percent in two years, signaling accelerating momentum.Jayme outlines what this means for retailers: AI agents must be treated like a new customer segment, requiring structured product data, personalization, and governance. Trust, transparency, and explainability become critical as brands compete not just for human attention, but for algorithmic preference. Ultimately, Jayme argues that retailers who intentionally design for both people and AI will be best positioned to win in an increasingly automated shopping landscape.IBM Research Insights: Own the agentic commerce experience Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada's Retail Marketing conference with leaders from Walmart & Google. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fifth year in a row, the National Retail Federation has designated Michael as on their Top Retail Voices for 2025, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer. If you are a BBQ fan, you can tune into Michael's cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.
In this episode, Rick Saez sits down with Marin Hamilton, an outdoor industry marketing expert known for helping iconic brands like The North Face build communities that genuinely connect — not just "engage." Show Notes Marin is a SHORTY Award winner, an Oregon Outdoor Alliance board member, and the founder of Outdoor Industry Coffee and Coworking. She's also led social strategy at brands like Starbucks and The North Face, and today she's helping outdoor brands and creators thrive through her work at Popfly. From the early days of Instagram and Starbucks' viral Pink Drink, to flying a helicopter to deliver a replacement rain jacket in New Zealand, Marin shares what it really takes to be a social-first brand — and why community management is one of the most overlooked growth opportunities in outdoor marketing. In This Episode, You'll Learn How Marin broke into the outdoor industry and landed at The North Face What the early days of social media marketing looked like inside Starbucks corporate How "social listening" helped inspire what became the Starbucks Pink Drink What it means to be a social-first brand (and not just treat social like another channel) Why community management is the most underrated growth lever for outdoor brands How The North Face pulled off a real-time viral moment with a helicopter jacket delivery How Marin thinks about balancing brand integrity with clickable content What makes a strong creator or athlete partnership — and what red flags to avoid The biggest challenges marketers are navigating right now (AI, creators, and trust) Why representation and inclusion still matter — even when the world gets louder Advice for smaller outdoor brands trying to make a real impact without a huge budget
In this episode, Donna and Tom sit down with Marty Duff, SVP of Supply Chain & Operations at YETI, to explore the complexities of managing a global supply chain for one of the world's most iconic premium brands. Marty shares insights into YETI's product-driven approach, emphasizing innovation across their food and beverage, gear and equipment, and soft goods categories. He discusses strategies for building resilient supply chains through geographic diversification, maintaining three key sourcing markets to mitigate risks like tariffs and global disruptions. Marty delves into essential leadership skills, particularly curiosity, and how empowering teams to make data-driven decisions drives organizational success. Listeners will gain valuable perspectives on navigating industry transitions across technology, CPG, and retail, and learn how to build high-performing teams in volatile markets. This conversation offers a masterclass in balancing operational excellence with the unique demands of a premium consumer brand. Takeaways: Building resilient supply chains through geographic diversification Leading product-driven innovation at YETI Empowering teams for data-driven decision-making Leadership lessons across diverse industries Stay connected with CSCR on LinkedIn (Center for Supply Chain Research) and Instagram (@pennstatesupplychain), and be sure to follow us on Spotify, Apple Podcasts, or wherever you are tuning into Unpacked: Insights hosted by the Penn State Smeal Center for Supply Chain Research™. Thank you for joining us! Visit our website: https://www.smeal.psu.edu/cscr Guest Bio: Marty Duff has been with YETI since November 2022 as SVP Supply Chain & Operations, overseeing all global sourcing, planning, quality, logistics, fulfillment and inventory controls and continuous improvement initiatives for the Company. Before joining YETI, Mr. Duff spent 11 years at VF Corporation in several supply chain leadership roles, most recently as the Vice President, Supply Chain – America's Region, where he led all supply chain and operations planning and logistics for brands including The North Face, Vans, Timberland, and Dickies across the US, Canada, Mexico and distributor markets. Prior to his time at VF Corporation, Marty spent nine years at Johnson & Johnson in a number of operational leadership positions for brands like Neutrogena, Aveeno, Johnson's Baby. He holds a B.S. in Marketing and International Business and an MS, Business Administration, from Penn State University.
In this deeply personal episode of the AART Podcast, host Chris Stafford sits down with acclaimed American film editor Jazzy Kettenacker for an intimate conversation about life, identity, and a career shaped by storytelling. Rather than focusing on technical process, this episode explores the human journey behind the edit — the experiences, values, and turning points that have defined Jazzy's path in film and beyond. Jazzy Kettenacker reflects on growing up with a creative instinct, discovering film as a way to make sense of the world, and how editing became not just a profession but a way of thinking and living. She speaks candidly about navigating the film industry, finding her voice as an artist, and the emotional intelligence required to shape stories that resonate. This is a conversation about resilience, intuition, and the unseen labor that gives films their emotional rhythm. Throughout the episode, Jazzy opens up about the realities of sustaining a creative life — the doubts, the breakthroughs, and the personal evolution that comes with long-term artistic work. Her story highlights the importance of trust, collaboration, and empathy, revealing how an editor's sensibility is deeply intertwined with who they are as a person. The AART Podcast is known for thoughtful, biographical conversations with artists across disciplines, and this episode is no exception. Chris guides the discussion with warmth and curiosity, creating space for reflection on creativity, identity, and what it truly means to build a life in the arts. Whether you're a filmmaker, artist, or simply someone interested in honest creative journeys, this episode offers rare insight into the inner life of a film editor whose work — and perspective — is shaped by lived experience.BIOJazzy Kettenacker, a St. Louis native and full-time Editor at BSS Outpost, is known for her dynamic editing style and relentless work ethic. A Hollins University graduate and Premiere Pro wiz, she's collaborated with top brands like The North Face, Disney+, MLS, Rolling Stone, Under Armour, Pepsi, and FX. Jazzy's dedication to creative excellence drives her to push boundaries and redefine cinematic storytelling. Born in 199 in Columbia, MI, Jazzy is the only child of Donna Garrett, a lieutenant for the St. Louis Police Department, and Lynn Hard, a retired Home School Communicator. She attended Compton-Drew Middle School, Webster Groves High School and Hollins University—an all women's University in Roanoke, VA. Her love for film and the process of filmmaking that she learned in college guided her to a career that began behind the camera before she realized the magic for her was to be found in the edit suite. With experience across the genres, Jazzy has now found her metier in documentary film.Keywords:Jazzy Kettenacker, Jazzy Kettenacker film editor, American film editor, film editing career, women in film, film industry stories, creative life podcast, artist biography podcast, AART Podcast, Chris Stafford podcast, film editor interview, life in film, creative identity, storytelling in cinema, behind the scenes film, artist conversations, biographical podcast, independent film voicesHost: Chris StaffordProduced by Hollowell StudiosFollow @theaartpodcast on InstagramAART on FacebookEmail: theaartpodcast@gmail.comBecome a supporter of this podcast: https://www.spreaker.com/podcast/aart--5814675/support.A Hollowell Studios ProductionInstagram: @theaartpodcast Email: hollowellstudios@gmail.com© Copyright: Chris Stafford | Hollowell StudiosAll Rights Reserved
The North Face's iconic Summit Series collection has not only been a part of some of the greatest athletic feats of the past 25 years, it's also had a major influence on the technical apparel we all use today.In this 2-for-1 conversation, Luke Koppa dives into its backstory, major milestones, and standout pieces with The North Face's Global Head of Innovation, Cory Olson. He also talks with the one and only Sage Cattabriga-Alosa to get his perspective as an athlete who's been involved with this series for its entire run — including how he went from hitting backcountry booters in the baggiest clothes he could find, to summiting high-altitude peaks in the most technical gear on the market.RELATED LINKS:Episode Sponsor: SnowbirdEpisode Sponsor: OpenSnowEnter Our Weekly Gear GiveawaysOur Blister Recommended ShopsJoin Us At Blister Summit 2026For BLISTER+ Members: Discounted Blister Summit RegistrationGet Yourself Covered with BLISTER+CHECK OUT OUR YOUTUBE CHANNELS:Blister Studios (our new channel)Blister Review (our original channel)TOPICS & TIMES:OpenSnow (2:09)Snowbird (4:25)Weekly Gear Giveaway (6:03)Sage's History w/ The North Face (7:10)Sage's Ah-Ha Moments w/ Apparel (23:00)Layering Evolution (36:30)Sage's Standout Products (40:56)Cory Olson's Role at The North Face (49:52)Historic and Throwback Pieces (54:14)Standouts Materials (56:36)Athlete Feedback & Design Impact (1:01:11)PFAS-Free Apparel: Present & Future (1:05:19)Care & Washing (1:10:20)Himalayan Suit (1:18:58)Summit Series x Streetwear (1:23:30)Future Projects (1:32:01)CHECK OUT OUR OTHER PODCASTS:Blister CinematicCRAFTEDBikes & Big IdeasBlister Podcast Hosted on Acast. See acast.com/privacy for more information.
Where does your field jacket actually come from? Were WWII soldiers the original hypebeasts? What is the M-43 jacket? Sol and Michael sit down with Avery Trufelman, host of Articles of Interest and 99% Invisible veteran, to break down the military origins of menswear and why everyone's suddenly obsessed with gorpcore. The trio dive deep into the history of the M-65 field jacket, how World War II military surplus shaped American fashion, the invention of layering (yes, someone had to invent it), why Special Forces operators became fashion influencers, and the complicated ethics of wearing military aesthetics as civilians. Further, Avery shares insights from her latest podcast season "Gear," explaining the connection between outdoor brands and military contracts, the decline of army surplus stores, why The Row is making combat boots now, and how Buck Mason's militaria collection tells the story of American style. They also discuss Vivienne Westwood's punk legacy, the upcoming Antwerp Six book, athleisure as health signifier, Rick Owens' influence on tactical fashion, women's gear and the "pink it and shrink it" problem, plus whether military fashion makes you complicit in something larger. Other topics include: the Parsons jacket and Supreme-style military drops, George Doria inventing venture capital AND the field jacket, challenge coins and PowerPoint patch design, Americana Pipe Dream's hunt for rare surplus, Cher and the Armenian diaspora (a future episode?), and why fashion never really goes away — it just cycles back.Want to support the podcast? Subscribe to our HeroHero for giveaways, extra episodes, and more!We hope you enjoy just as much as we did recording!Lots of love!Sol---Episode Tags: Avery Trufelman, Articles of Interest, military fashion, field jacket history, M-65 jacket, gorpcore 2025, menswear history, military surplus, tactical fashion, outdoor gear fashion, American style origins, 99% Invisible, fashion podcast, cargo pants history, Special Forces fashion, athleisure, Rick Owens menswear, The Row combat boots, Vivienne Westwood, punk fashion origins, Antwerp Six, Buck Mason, vintage military clothing, workwear fashion, heritage menswear, Americana Pipe Dream, OG-107 pants, archival fashion, techwear, Stone Island, CP Company, Helmut Lang, fashion trend forecasting, militaria collection, Patagonia military, Arc'teryx fashion, North Face history, functional fashion 2026Sol Thompson and Michael Smith explore the world and subcultures of fashion, interviewing creators, personalities, and industry insiders to highlight the new vanguard of the fashion world. Subscribe for weekly uploads of the podcast, and don't forgot to follow us on our social channels for additional content, and join our discord to access what we've dubbed “the happiest place in fashion”.Message us with Business Inquiries at pairofkingspod@gmail.comSubscribe to get early access to podcasts and videos, and participate in exclusive giveaways for $4 a month Links: Instagram TikTok Twitter/X Sol's Substack (One Size Fits All) Sol's Instagram Michael's Instagram Michael's TikTok
This week Dr. Rachel Gross drops in to explain the rise of outdoor goods manufacturers and how they sold us on going outside.About our guest:Rachel Gross is an environmental, cultural, and public historian specializing in the history of the modern U.S. Her research and teaching interests center on business, consumer culture, and gender, and she is especially interested in what seemingly ordinary consumer goods tell us about identity and power. She teaches courses on capitalism, commodities, women and gender, and public history.
In this special Group Chat Christmas episode, Daisy, India and Poppy look back on the most iconic (and questionable) moments of 2025. From viral memes and fashion collabs to celebrity drama and red carpet slays, no trend or controversy is off the table. JoJo Siwa x Chris Hughes, Timothée Chalamet's Lime bike moment, Kendrick's Super Bowl shade and the rise (and fall) of the lace asymmetric top… The three chat through their pop culture hot takes, best-of-the-year product faves, stocking filler gift ideas that don't suck and have some heated debates (are skinny jeans actually back?!
In this special Group Chat Christmas episode, Daisy, India and Poppy look back on the most iconic (and questionable) moments of 2025. From viral memes and fashion collabs to celebrity drama and red carpet slays, no trend or controversy is off the table. JoJo Siwa x Chris Hughes, Timothée Chalamet's Lime bike moment, Kendrick's Super Bowl shade and the rise (and fall) of the lace asymmetric top… The three chat through their pop culture hot takes, best-of-the-year product faves, stocking filler gift ideas that don't suck and have some heated debates (are skinny jeans actually back?!
Send us a textHow our guest went from weekend prototypes to leading design work at The North Face, Nike, and Burton. This episode traces what it really takes to get great at designing gear. You'll hear practical insights on materials, overseas factories, and the decisions that shape products you trust.Guest: Douglas Davidson of Canvas Worker and The Brown Buffalo Factories Mentioned: http://www.pungkook.com/AJ Factory, https://www.instagram.com/kcajvn/Meru Documentary Find Us on Social Media
What happens when you become a mom… and you don't want to give up the parts of you that make you feel alive?In this episode, JoAnn and Brie sit down with Emily Harrington—world-renowned rock climber, North Face athlete, and mom—who shares what it really looks like to pursue big goals, recover after a scary setback, and reshape your identity after becoming a parent.You'll hear why motherhood didn't make Emily “stop”… but it did change what felt worth it—and how that shift actually brought her more peace than she expected.In this episode, we talk about:What it's like to climb El Capitan in a day (and how you fuel for a 24-hour push)The terrifying fall that sent Emily to the hospital—and how she rebuilt trust in herself afterwardThe mindset red flags she noticed before the accident (and what we can learn from them)Climbing through pregnancy—and the “random stupid comments” people love to makeWhy becoming a mom changed Emily's relationship to risk (and why that's not a loss)The surprising freedom that comes from letting your goals evolveThe power of mentors: “You have to see it to be it”How to keep your passion and your family life—without feeling like you have to chooseMentioned in this episode:Emily's film “Girl Climber” (currently available to rent on Jolt; streaming more widely next year) Learn more about your ad choices. Visit podcastchoices.com/adchoices
In this final episode of the mini series The Mentorship Sessions, we are delighted to be joined by Emily Harrington and Hazel Findlay. Both of these women have accolades and accomplishments that speak for themselves, but let go ahead and name a few to start off. Emily was the fourth woman ever to free climb El Cap in a day, and the first woman to do so via the Golden Gate route, she's summited Mount Everest, is a very accomplished comp climber, and has the first female ascent of a number of worldwide 5.14s. Meanwhile Hazel has been a pro climber for over a decade, she was the first woman to climb a trad route rated E9, she's put up multiple first ascents on big walls, she was the 3rd person to send Magic Line (5.14c) in Yosemite, and is the Founder of StrongMind which focuses on mental training and fear management. The two of them were once teammates on the North Face team and went on a number of adventures across the world including a trip to big wall in Morocco, which we get into. They both discuss how becoming a mother has changed their approach to fear and risk management, and how to trust (and when not to trust) a mentor, setting boundaries, and their own mental training. Join our Patreon!
This week, we look at copycat brands.Even though they walk a razor's edge legally, copycat brands seem to pop up all over the world.You may like Walmart here, but there's a Wumart in China.You may like North Face apparel, but did you know there was a South Butt brand?And, we'll tell the story of a copycat cookie that overtook the original to become the best-selling cookie in the world. Hosted on Acast. See acast.com/privacy for more information.
From a Colombian orphanage to professional trail running champion, Jenn Lichter's story proves that sometimes the hardest journeys lead to the most extraordinary destinations.Jenn Lichter is a 29-year-old professional trail runner who competes primarily in distances ranging from marathon to 50-mile races. Born in Bogota, Colombia, she grew up in an orphanage before being adopted at nine years old and moving to La Crosse, Wisconsin.Her trail running career took off after working as a hiking guide at Glacier National Park, where she discovered her passion for mountain running during her off days. In September 2021, she competed in The Rut, her first major trail race, which led to her being discovered by The North Face team manager Esther. She signed with The North Face in 2022 and has been with the brand since.Lichter has achieved significant success in her professional career, winning races like Broken Arrow (setting a course record in 2022) and Speedgoat, where she placed second after taking a wrong turn. She won the 2024 Broken Arrow 46K and notably won a beer mile competition between Broken Arrow and Western States that same year.Beyond running, Lichter identifies as an artist, describing art as her "first true love". She enjoys baking, cooking, gardening, and DIY projects. Currently, Lichter is preparing to debut her first 100K race at Black Canyon, marking a step up from her established success in the 50K distance. She is sponsored by The North Face and Tailwind Nutrition and works with agent Kelly Newlon to manage her professional career.Jon chats with Jenn about:victories at Broken Arrow and other raceshow Jenn handles suffering and discomfort during races by honoring past training effortsthe role of curiosity in Jenn's approach to running and explorationrecovery from eating disorders and partnership with Tailwind nutritionapproach to authentic brand partnerships and social media presenceStay connected:Follow Jenn:https://www.instagram.com/jenniferlichter/This episode is supported by:Tifosi Optics: Fantastic sunglasses for every type of run. Anti-bounce fit, shatterproof, and scratch resistant. Get 20% off when you use this link!AmazFit Check out the T-Rex 3 and a selection of GPS watches at http://bit.ly/4ojbflT and use code “FTLR” for 10% off.Janji: Use code “FTLR” at checkout when shopping at janji.com for 10% off your order and see why Janji is the go-to for runners who want performance gear made to explore. All apparel is backed by a 5 year guarantee, so you know it's meant to last!
Bracken Darrell led remarkable turnarounds at both Old Spice and Logitech. Now he's the CEO of VF Corporation, where he's working to revitalize iconic brands like The North Face, Timberland, Vans, and more. Hit play on this episode and take a look at his playbook. It's all about constantly growing and designing things to be better – whether it's a product, a team, or his own understanding of quantum mechanics (no, really). You'll also learn: The weird way he keeps a fresh outlook on his job The power of design, even outside of product development Why you're an artist whether you realize it or not (and why that matters) One thing every great brand has in common Take your learning further. Get proven leadership advice from these (free!) resources: The How Leaders Lead App: A vast library of 90-second leadership lessons to stay sharp on the go Daily Insight Emails: One small (but powerful!) leadership principle to focus on each day Whichever you choose, you can be sure you'll get the trusted leadership advice you need to advance your career, develop your team, and grow your business.
How good is Hudson at Pac-Man? Also, did this former NFL player cross the line with this plane ritual? We talk about Jim Morrison skiing down Mount Everest's North Face, Dicitionary.com naming 6-7 as Word of the Year, and lots more!
On August 23, 2010, police discovered the body of MI6 spy Gareth Williams locked inside a gym bag in his London flat. The brilliant mathematician and GCHQ codebreaker was found naked, decomposing, padlocked from the outside in a red North Face holdall. The key was inside the bag, under his body.Two forensic experts attempted to replicate the scenario 400 times. They failed every single time.Was it murder? An accident? Russian intelligence assassination? Even the coroner and Metropolitan Police can't agree.Keywords: True crime podcast, unsolved murder mystery, British spy case, MI6 secrets, intelligence agency cover-up, espionage thriller, cold case investigation, forensic mystery, Gareth Williams death, GCHQ codebreaker, Russian assassination, KGB conspiracy, London crime, mysterious deaths, government secrets, classified operations, unexplained death, detective investigation, criminal mystery, spy thriller, real crime stories, murder investigation, dark secrets, conspiracy podcast, investigative journalism, true crime stories 2024 Become a supporter of this podcast: https://www.spreaker.com/podcast/we-saw-the-devil-a-true-crime-podcast--4433638/support.Website: http://www.wesawthedevil.comPatreon: http://www.patreon.com/wesawthedevilDiscord: https://discord.gg/X2qYXdB4Twitter: http://www.twitter.com/WeSawtheDevilInstagram: http://www.instagram.com/wesawthedevilpodcast.
Jamie Starr has had more great jobs in the ski industry than most guests I've had on the show. Really, he was born to be a part of this industry. Growing up in Crested Butte taught Jamie a love of the mountains and understanding of what it takes to make non-traditional athletes tick, which all helped him in his later endeavors. But what drove Jamie was a passion to not only be the best, but to do good and really make a difference in the world. On the podcast we talk about law school, his incredible career with brands like The North Face, Spyder, DPS, Pomoca, how to handle athlete loss, and more. It's a business episode with one of the few lawyers I've had on the podcast. Jamie Starr Show Notes: 4:00: The reality of losing your job, growing up in Crested Butte, X Games, Extreme and more 22:00: Thermic: The brand that invented the heated sock Stanley: The brand that invented the category! Only the best for Powell Movement listeners. 30%off with the code SNOW30 Check out Stanley1913.com Best Day Brewing: All of the flavor of your favorite IPA or Kolsch, without the alcohol, the calories or sugar. 25:00: The end of racing, the LSAT debacle, year in SD, blogging, being a lawyer and other jobs, Spyder 41:00: Elan Skis: Over 75 years of innovation that makes you better. Outdoor Research: Click here for 25% off Outdoor Research products (not valid on sale items or pro products) 42:00: Working with Euros, Denver to SLC for DPS, The North Face Saga, and The National Ability Center 55:00: Inappropriate Questions with Brendan Starr
Police officers Rile and Aarons' encounter with the goblin-like creatures in Hopkinsville raised more questions than answers. Now, a new listener tip has surfaced—strange, undeniable details that shift the story in an unexpected direction...Listen to Hopkinsville Goblins: Part 1Listen to REI's Wild Ideas Worth Living podcast.This episode is sponsored by The North Face. Shop amazing products by The North Face in stores or at REI.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.