Podcasts about open rates

Join Flodesk Partner, Favour Obasi-ike, MBA, MS for a robust deep dive into the evolving landscape of email marketing, practical technical strategies, and AI's impact — all centered around the power of Flodesk for creators, small business owners, and marketers. Discover how Flodesk outperforms industry standards with 17% higher email visibility and why its technical backbone (including Amazon SES integration) leads to superior open and click-through rates. Favour dispels myths about pricing, reveals pitfalls of competitor platforms like Mailchimp, Constant Contact, and ConvertKit, and walks through the essential metrics and best practices that drive sustainable growth.Explore actionable tactics for segmenting your list, building workflows, ensuring compliance, managing DNS records, and even leveraging backlinks from within your email platform. Gain insight into content strategy, the importance of high-quality list growth over vanity numbers, and how to work through mental blocks or burnout as a digital creative. Favour also unpacks the risks and opportunities of AI-driven content, the importance of protecting your web assets from scraping, and emerging best practices as AI reshapes marketing. For creators feeling overwhelmed by platform choices, technical jargon, or skepticism about automation and visibility stats, this episode offers clarity, step-by-step guidance, and a boost of confidence to take your email marketing to the next level. Learn from real-world examples, industry benchmarks, and practical tools that favor sustainable relationship-driven marketing over spammy tactics.Who Is This For?Entrepreneurs and small business owners Solopreneurs and digital creators Email marketing beginners to intermediates Marketing professionals looking for actionable technical advice Anyone considering Flodesk or seeking more ROI from email tools Creatives interested in building sustainable, compliant audience relationships List managers wanting to increase engagement and deliverabilityReady to Rank? Book Your SEO & Web Dev Services Today

MASSIVE thank you to our Sponsor, CallRail!CallRail is the AI-powered lead intelligence platform that helps marketers prove exactly what's driving results. With CallRail, you can connect every call, text, chat, and form submission directly to the campaign that generated it so you finally know what's working and where to double down.Plus, with built-in AI conversation intelligence, CallRail analyzes your customer conversations, captures leads 24/7, and gives you deeper insights into what your prospects actually care about.If you're tired of guessing about your marketing ROI and want real data behind your campaigns, CallRail has you covered.Start a Free Trial Here: https://www.callrail.com/dothisㅤIt is time for another round of Ask Us Anything. Jay Schwedelson reveals a massively underused email trick that takes three seconds to implement but can instantly boost your open rates by over 15 percent. Things also get a little weird when he shares his recent off-the-wall adventures with morning meditation, head needles, and cupping therapy to finally chill out.ㅤBest Moments:(01:35) The old school email tactic that most business and consumer marketers completely ignore(03:00) How a simple adjustment to your from name lifts open rates by well over 15 percent(04:28) Exact examples of functional sender names you should use for event invites and product drops(05:45) Why highly important company announcements should come directly from your executive team(09:30) The surprisingly relaxing experience of getting needles stuck straight into your head(10:19) Looking in the mirror after a back cupping session and feeling like an alienㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤPre-order Jay Schwedelson's new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

Social media is a powerful tool in building your brand - but what is even more strategic is thinking about your customer journey as a whole. That's where email marketing comes in. Longtime listeners know that Emma advocates for building a strong email list, and in this episode, she sits down with email marketing strategist and ALLMOST founder Kieryn Wang to unpack why owning your email list is one of the most powerful moves you can make for long-term revenue growth. With over 12 years in digital marketing - including experience in highly regulated industries where accounts were constantly at risk - Kieryn shares why email offers more control, deeper data insights, and stronger community-building opportunities than social alone. You'll hear Emma and Kieryn explore how to build an email list from scratch, what actually drives high open and click-through rates, and how brands can turn subscribers into loyal advocates. From subject line psychology to storytelling, this episode is your roadmap to making email marketing your most reliable growth channel. Listen in as Emma and Kieryn discuss: How email helps nurture and deepen relationships with your audience Where to begin when you're starting an email list from scratch Subject line psychology that increases open rates And much, much more!   Connect with Kieryn:  Website: www.itsallmost.com  Instagram: www.instagram.com/itsallmost  Freebie: Download the Inbox-to-Revenue Toolkit — an email analytics tracker and annual content calendar for brands ready to turn inboxes into income. Link here: www.itsallmost.com/stopscrollingstartscaling  Freebie Download Bonus: Get an extra $30 off The Conversion Club, a monthly membership for founders ready to turn email into their most profitable and sustainable sales channel, with code SCALE.   Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co  Follow us on Instagram: instagram.com/ninety.five.media   Grow your brand's social media presence with us:  Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry

Your first impression often isn't a handshake. It's a subject line.Recruiters spend hours crafting the perfect message to candidates, only to see it go unopened. The truth? Even the most compelling opportunity won't matter if your email never gets clicked. A strong subject line can be the difference between a missed connection and your next great hire.Jay Schwedelson, founder and CEO of GURU Media Hub, has built and led businesses that have generated over $400 million in revenue, all by doing what most marketers are too afraid to try: breaking the so-called “best practices.” He joins the podcast to talk about what subject lines actually increase open rates and what best practices you should ignore. Hosted on Acast. See acast.com/privacy for more information.

► Hier gehts zur nächsten Episode (Meine Geschichte): https://linkly.link/2WkUE  ► Download Cold Emailing Blueprint: https://linkly.link/2ZctX  95 % aller Cold EMails landen ungelesen im Papierkorb – nicht, weil das Medium tot ist, sondern weil die Strategie aus dem Jahr 2012 stammt. In dieser Episode zeige ich dir meinen Blueprint für Cold E-Mails, den ich über 16 Jahre in der Praxis getestet und in über 5.000 Mails für Unternehmen wie AWS verfeinert habe. So kann ich dir im Sales helfen: zur Software Sales Formula: https://www.softwaresalesformula.com zum Sales Gym: https://www.sales-gym.io Coaching & Training anfragen: https://2ly.link/24kPi Kickscale: Extended Free Version: https://2ly.link/1zdl4 Timestamps: (00:00) Intro: Die Cold-Email-Wahrheit (05:34) Die 4 Säulen der Cold Email (10:11) Betreffzeile für Cold Emails (15:16) Problem-Statement richtig formulieren (21:21) Beispiel-Analyse: Die perfekte Cold Email (26:20) Die 14-Tage Follow-up Strategie für Cold Emails (31:39) Fehler vermeiden und Fazit Infos: jiri@softwaresalesformula.com https://www.softwaresalesformula.com  https://www.sales.gym.io 

We explore how intelligent gifting breaks through AI-filtered inboxes, using psychology, data, and timing to earn real conversations and long-term loyalty. Kris Rudeegraap of Sendoso shares playbooks for stage-based sends, retention strategies, and staying human in an agentic future.• reciprocity, curiosity and tangible novelty driving attention• AI-assisted personalization for interests, timing and delivery channel• stage-based guardrails that unlock premium sends mid-funnel• timely low-cost sends outperforming expensive but irrelevant gifts• CAC, velocity and opportunity cost framing for ROI• shifting marketing metrics toward revenue and NRR• proving value when users never log into your app• human-in-the-loop creativity to avoid AI cringe• retention and expansion use cases for customer successA box at your door still beats the smartest subject line, sparks genuine conversations, and accelerates pipeline without feeling transactional. Kris blends a decade of logistics, a modern data engine, and a human-first ethos to explain why clever, timely sends often outperform expensive swag—and how to scale that tastefulness with AI.We dig into the psychology behind physical sending—reciprocity, curiosity, and the emotional lift of a tangible, personalized moment—and translate it into practical plays for sales, marketing, and customer success. You'll hear how stage-based guardrails in your CRM can unlock premium sends mid-funnel, why delivery confidence (home versus office) matters post‑COVID, and how small, useful gestures—like a rideshare credit on conference day—drive replies that mass email can't. Kris also shares how Sendoso is evolving from pure logistics to a data-rich recommendation layer that helps teams decide what to send, when to send, and where to deliver.We also explore the agentic future: AI agents summarizing inboxes, go‑to‑market engineers orchestrating workflows, and the reality that a human still signs the contract. Kris offers a candid view on pricing models, proving ROI when users never log into your app, and why NRR and expansion deserve a bigger share of marketing's attention. If you're ready to replace noise with nuance—earning meetings faster and strengthening renewals through meaningful touchpoints—this conversation gives you the framework and the guardrails to do it right.Kris Rudeegraap:  https://www.linkedin.com/in/rudeegraap/Kris Rudeegraap, the Co-Founder and Co-CEO of Sendoso, the leading Direct Mail and Gifting Platform which has seen over $250M+ spent on the platform globally.  A self-described "Sales CEO" who is redefining how B2B companies cut through the digital noise to build authentic relationships,  Before founding Sendoso, he was a top-performing Account Executive at Talkdesk and a founding team member at Piqora.  Kris is a California native, an alumnus of California State University, Chico and currently resides in the San Francisco Bay Area.Website: https://www.position2.com/podcast/Rajiv Parikh: https://www.linkedin.com/in/rajivparikh/Sandeep Parikh: https://www.instagram.com/sandeepparikh/Email us with any feedback for the show: sparkofages.podcast@position2.com

Let's talk about email — and before you even think about skipping this episode, stay with me for a minute! Because whether you love email or hate it, it is still one of the most powerful business assets you own. And if you're already sending emails but not seeing the open rates you want, this episode will help you fix that without sending more emails or rewriting your entire strategy.I'm breaking down three simple ways to increase your email open rates, pulled straight from what I shared recently inside my mastermind, The Table. My own open rates consistently sit around 60–70%, and I don't believe in gatekeeping — so I'm bringing it here.In this episode, we cover:Why email gets a bad reputation (and why that thinking hurts your business)Why I test emails before sending them to my full list — and how long to test forHow timing your sends differently — evenings, weekends, low-noise windows — can boost engagementWhy email isn't just marketing — it's a long-term business asset you ownNone of this requires more content. None of it requires chasing trends. It's about working smarter with what you already have and letting your email list do the heavy lifting it was designed to do.Take what you need from this one — and then go run your damn business.MORE FROM ME: Follow me on Instagram → @janditchfield.co RATE, REVIEW, & FOLLOW ON APPPLE PODCASTS "Jan put words to what I've been feeling about my business for years and then gave me the strategies to move it forward."

Hundreds or even thousands of subscribers, and only a few open your emails. It's frustrating, right? You've tried clever subject lines and every trick you can think of, but the results still don't move. If that sounds familiar, this lesson is for you.In this episode, Omar answers a question from Peter about boosting email open rates. He explains why most people struggle with this and what you should really focus on if you want your emails to get noticed. Instead of chasing hacks, Omar shares how to rethink your approach so your subscribers look forward to hearing from you.Stop watching your emails collect dust in inboxes. Hit play at the top of the page and learn how to turn opens around.Recommended episodes to explore:MBA2027 Is The Email Newsletter Dead? + Free Ride FridayMBA2395 Must Read: Be Useful by Arnold SchwarzeneggerMBA2572 Extended Interview: Seth Godin – How To Have A Better Strategy And Win People OverWatch the episodes on YouTube: https://lm.fm/GgRPPHiSUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What if a few simple email tweaks could transform your sales? In this episode, Emma shares a powerful case study from a fine jewelry brand known for non-traditional engagement rings and meaningful design. Within just five months of working with Ninety Five Media, this brand saw skyrocketing open rates, stronger click-throughs, and more returning customers, all through intentional, data-driven email marketing. Emma breaks down exactly what changed: from list segmentation and refreshed design to smarter timing and unwavering consistency. Whether you're a founder managing your own marketing or ready to outsource to an expert team, this episode proves what's possible when you pair creative storytelling with strategic execution. Listen in as Emma explains: How segmentation and list hygiene dramatically boost deliverability The design refreshes that convert browsers into buyers Why consistency (not volume) drives sustainable email growth And so much more! Connect with Ninety Five Media: Website Instagram Need Support with Your Podcast? We've got you covered Book a Strategy Intensive Call with Emma for a custom marketing plan for your brand: strategyintensivecall.co Grow your brand's social media presence with us: Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry

Send Krystal a Text Message.Are your emails getting lost in crowded inboxes? After years of helping creators leverage their podcasts and YouTube channels to build thriving email lists, I've identified five common mistakes that can drastically hurt your open rates and connection with your audience. The first mistake is launching email marketing without clear goals. You need to understand why you're building your list—whether for sponsorships, product launches, or community building. For me, consistent weekly emails serve as a vital touchpoint that fosters lasting relationships.Another key area to focus on is your subject lines, which are often treated as an afterthought yet are crucial for engagement. I recommend generating multiple options for every email and even testing them with AI tools to find the one that will intrigue your audience the most. Also, be cautious about over-relying on AI to craft your emails. While tools like ChatGPT can assist, outsourcing your voice can lead to generic messages. I've had success in creating authentic communication by starting with handwritten notes to maintain a personal touch.Lastly, every email should include a clear call to action, guiding readers on what steps to take next. Simple engagement tactics, like encouraging replies, can foster deeper connections. Additionally, tracking your email performance is essential. By understanding your baseline metrics and experimenting with improvements, including consistent sending times, you'll see a significant boost in your open rates. Ready to transform your email strategy? Grab our free PREP'M Method guide at krystalproffitt.com/prepm to get started.Ready to stop starting projects and never finishing them? Get the proven system that creates consistent content without the chaos. Get the PREP'M Method Now Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.)Support the show

In this episode, Dawn Richardson from Flodesk joins us to tackle the biggest pain points photographers face with e-mail marketing. Dawn shares how, before she joined the Flodesk team, she built a six-figure photography business with just 300 highly engaged e-mail subscribers. The team dives deep into practical strategies for improving open rates, the importance of regular list cleaning, and why sending from a custom domain email is non-negotiable for serious photographers. Topics Covered: Email deliverability fundamentals: why consistency beats surprises and how to avoid the spam folder List management strategies: cleaning unengaged subscribers, segmentation, and focusing on quality over quantity Improving email performance: subject lines, personal storytelling, technical setup, and understanding key metrics Building authentic connections through targeted campaigns and personal newsletters that drive real business results And so much more! Connect with Dawn: Use our affiliate link for 50% off Flodesk: https://flodesk.com/c/N12FH6 Connect with Dawn on IG: https://www.instagram.com/itsdawnrichardson/ Join TMA! ⁠⁠⁠⁠⁠Enrollment link ⁠⁠⁠⁠⁠- https://themotherhoodanthology.com/photography-mentoring/ Connect with TMA: Website | Membership | Courses: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.themotherhoodanthology.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Free Community: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/groups/themotherhoodanthology ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Our Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠instagram.com/themotherhoodanthology⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Kim: Site: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://kimbox.com ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ IG ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/kimbox 

On this episode, data scientist Jonathan Adams joins us to discuss copywriting, email marketing, AI, and more. Jonathan will share some email marketing tips, including the number one trick you can use right now to crank up your email open rates by 6X. You can learn more about Jonathan’s work by visiting https://measurableadvertising.com. The post 403: The Number ONE Trick You Can Use Right Now To Crank Up Your Email Open Rates first appeared on Persuasion by the Pint.

Why you should listenChris Brisson reveals how SMS achieves 98% deliverability rates compared to declining email open rates, giving tech consultants an unfair advantage in client communication.Learn the "Textize Your Business" framework that turns every touchpoint in your client journey into a conversation starter, from lead generation to getting reviews and referrals.Discover real case studies including how one speaker converted 150 event attendees into $25,000+ of lead value using simple QR codes and SMS automation.You're probably still over-relying on email and LinkedIn to reach prospects and clients - and missing out on the channel with the highest engagement rates. As a tech consultant, this could be costing you deals and dragging out your sales cycles. In this episode, I talk with Chris Brisson, who's been in SMS marketing since 2009 and built SalesMessage to help businesses "textize" their operations. We dive deep into how SMS integrates with platforms like HubSpot, Salesforce, and Pipedrive, plus the AI-powered agents that can handle responses 24/7. Chris shares the exact frameworks for turning cold leads into warm conversations, reducing no-shows, and scaling client communication without adding overhead.About Chris BrissonChris Brisson is the founder and CEO of Salesmsg (read as “sales message”), a leading AI-powered SMS platform designed to help businesses engage, qualify, and convert leads at scale through two-way text messaging. A serial entrepreneur and seasoned SaaS operator, Chris has bootstrapped Salesmsg into an 8-figure ARR business while maintaining strong profitability and a high-performing team culture.Previously, Chris founded Call Loop, one of the earliest voice and text broadcasting platforms, and has spent over 15 years building direct response marketing systems and SaaS products. Today, he's at the forefront of AI-driven customer engagement, leading the charge to “Textize Your Business”—a methodology that empowers companies to turn messaging into their most effective conversion channel.Chris is also an EOS-driven founder, speaker, and growth strategist who's passionate about helping fellow entrepreneurs unlock scalable systems, dominate niche markets, and design companies that are both profitable and purposeful.Resources and LinksSalesmessage.comChris' LinkedIn profileClaude.aiPrevious episode: 626 - Are You Building a Business or Just Buying Yourself a Job?Check out more episodes of the Paul Higgins PodcastSubscribe to our YouTube channel: @PaulHigginsMentoringFree Training for AI & Tech Consultants Ready to Stop Trading Time for MoneyJoin our newsletterSuggested resource

Cold Email Course Waitlist Grab the Cold Email Template Pack Cold email isn't dead—but your current strategy might be. In this episode, Nick and Jason trade brutal truths from the front lines of outbound to help you write emails that actually get replies.

In this episode of the Transform Sales Podcast: Sales Software Review Series, Eddie Bello, Marketplace Specialist at CloudTask, interviews Ben Wright, Vice President of Revenue at Sendspark, a video platform built for sales teams to create personalized video messages that drive engagement and close deals faster. Ben shares how Sendspark makes video prospecting scalable and effortless, allowing sales professionals to personalize outreach at scale, track engagement, and integrate seamlessly with sales engagement platforms. By leveraging Sendspark, sales teams can improve reply rates, boost conversions, and create more dynamic, high-impact sales communications. Ideal for sales professionals looking to stand out and enhance engagement, Sendspark transforms sales outreach into a more personal and effective experience. Try Sendspark here: https://getcloudtask.com/Sendspark-a82a1d #transformsales #salessoftware #Sendspark #CloudTask

In this episode of Stronger Sales Teams, Ben Wright is joined by Cole VanDee, co-founder of Inboxing Engine, for a compelling exploration into the ever-evolving landscape of email marketing. With a wealth of experience in building scalable email systems, Cole offers a nuanced perspective on the true value of email marketing in today's business environment. Together, they examine whether email remains a powerful tool for driving ROI and adapting to AI-driven technologies — or if it's becoming a thing of the past. About the Guest: Cole VanDee is a recognised authority in scalable email marketing systems. As the co-founder of Inboxing Engine, he has helped countless brands unlock hidden revenue through strategic and results-driven email campaigns. With over 327 million emails sent and $106 million in recovered revenue to his name, Cole's tried-and-tested frameworks consistently turn underperforming email lists into high-converting assets. He works primarily with rapidly growing businesses in the $10 to $50 million range, helping them drive measurable returns while steering clear of the pitfalls of spam folders. Key Takeaways: Email marketing is a viable and potent tool for sustained growth, focusing heavily on adding value before making asks. Building a scalable email marketing system involves automation, strategic timing, and personalisation to enhance engagement. Crafting powerful subject lines should focus on avoiding spam triggers to ensure messages land in the inbox. Key elements of successful email strategies include leveraging the sender name's reputation and implementing intelligent automation flows. Continuous value delivery through text-based communication bolsters email reputation and encourages consistent engagement. Time Stamps: 0:00 Intro 1:12 Guest Introduction 3:35 Inboxing Engine 4:48 Email Marketing: Funeral or Rebirth 7:09 Building Out A Scalable Process With Email 9:01 Format For Building Out Scalable Process with Email 11:13 Building A New Email List 12:50 Systemising The Structure of Building An Email List 17:10 Spam Folder: Myth or Real? 17:54 Subject Line Recommendations 19:35 Scary Tips For Increasing Engagement or Open Rates 21:07 Revving The Growth Engine For The Next 12 Months 22:16 Guest's Socials 22:41 Road to Cairns 23:41 Outro Rate, Review, & Follow If you're liking what you're hearing, make sure you ‘follow' the show wherever you listen to your podcasts…so you never miss an episode! I'd also love to hear what you think, so drop us a review after you close that next deal…tell me what you're liking, and what you want more of so I can look to cover it in a future episode.

Why you should listenLearn why tech isn't the real reason outbound fails—and how messaging rooted in insight changes everything.Discover how to craft Permissionless Value Propositions (PVPs) that prospects want to read before they know your name.Understand how to guide clients beyond tools like Clay and Apollo and into high-impact GTM strategies.If your clients aren't getting results from outbound, the problem isn't the tools—it's the messaging. In this episode of the Paul Higgins Podcast, I speak with Jordan Crawford from BlueprintGTM.com, who shows us how to flip the script on outbound by building data-backed messages that resonate. Jordan shares how vertical SaaS companies are generating replies by engineering relevance at scale, structuring insights into high-value messages, and rethinking personalization entirely. Whether your clients use Salesforce, Zoho, HubSpot or another CRM, this episode will help you position your services as a growth driver—not just a tech install.About Jordan CrawfordJordan Crawford is an advisor at companies like Clay and Tennr, and works with startups to help them design data-driven messages that are independently valuable to their prospects for vertical SaaS companies.Resources and LinksBlueprintgtm.comCannonballgtm.comCannonballgtm.substack.comJordan's LinkedIn profilePrevious episode: 603 - Unlock 95% Open Rates with SMS withLee WeinbergerCheck out more episodes of the Paul Higgins PodcastSubscribe to our YouTube channel: @PaulHigginsMentoringJoin our newsletterSuggested resources

Why you should listenDiscover why SMS and MMS messaging drastically outperform email—and how you can use that insight to drive real engagement and results for your clients.Learn how to easily integrate messaging into top CRMs like Salesforce, HubSpot, and Zoho—no dev team required. Ideal for SaaS Consulting Partners looking to expand their service offerings.​​Hear how one business use SMS to boost attendance and revenue—and get a glimpse into what's next with Rich Communication Services (RCS) and AI-powered automation.Email open rates are declining. If your clients aren't seeing replies from their outreach, it's time to rethink the channel. In this episode, I sit down with Lee Weinberger, sales leader at Sinch Engage, to explore how SMS and MMS messaging is transforming client engagement—especially for CRM-integrated partners like Salesforce, HubSpot, and Zoho. Lee breaks down why mobile-first communication isn't just the future—it's the now. If you're a SaaS Consulting Partner looking to expand your offer stack or boost results for your clients, this is the episode for you.About Lee WeinbergerLee Weinberger leads the sales team at Sinch Engage, a solution of communications tools for businesses. They specialize in conversational and automated messaging for SMS/MMS/RCS which exists as a stand-alone web product and an integrated tool into the leading CRM systems (HubSpot, Salesforce, Zoho, Netsuite, Active Campaign, Shopify). Sinch also provides Email and Voice functions to round out the suite of communications functions. Lee resides in Denver CO, and sells into the North American market, but Sinch as a company has a global reach with offices around the world.Resources and LinksEngage.sinch.comMessagemedia.comLee's LinkedIn profileTalk to LeeEmail Lee at: Lee.Weinberger@sinch.comPrevious episode: 602 - Stop Forcing Marketing You Hate—Play to Your Strengths InsteadCheck out more episodes of The Paul Higgins PodcastSubscribe to our YouTube channel: @PaulHigginsMentoringJoin our newsletterSuggested resources

Learn how to use text messaging to get more leads, book more calls, and grow your business faster. In this episode of Beyond 7 Figures podcast, Charles Gaudet talks with Chris Brisson about how SMS has become the most effective way to reach people, explaining how it works, why it outperforms email and phone calls, and how simple changes like adding a text to your funnel can lead to big results, with real examples of businesses using text and AI to grow, save time, and connect more effectively with their audience. Guest: Chris Brisson Guest bio:  CEO and Co-Founder of Salesmsg KEY TAKEAWAYS: Text messaging has a 98% open rate compared to email's much lower open rate of 12-20%. Businesses need to get approved by carriers to use text messaging, which involves a simple compliance process that takes about 6.5 minutes. Nearly half (45%) of people prefer texting businesses rather than calling them. Text messaging helps engage leads quickly while they're interested, qualify them, and ensure they show up for appointments. Text messaging can be used throughout the customer lifecycle - from generating leads to getting reviews and referrals. Adding text messaging to existing business processes without changing anything else can increase results by 5-15%. Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures. The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show. Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show. Follow Charles Gaudet and Predictable Profits on Social Media: Facebook: facebook.com/PredictableProfits Instagram: instagram.com/predictableprofits Twitter: twitter.com/charlesgaudet LinkedIn: linkedin.com/in/charlesgaudet Visit Charles Gaudet's Wesbites: www.PredictableProfits.com

If you're in the marketing space or you're a business owner looking to take your email campaigns to the next level, this exclusive newsletter is a huge opportunity! Find out more at: https://businessstartupsupport.com/moonshot-premium-newsletter/ Business Startup Support City: Memphis Address: 2323 Madison Avenue Website: https://businessstartupsupport.com/

Stop settling for industry average cold email metrics (15% open rate, 2% reply rate). At Salesman.com, we achieve 43% open rates and 9% replies by focusing on one goal: booking meetings. This video reveals how to stand out in prospects' inboxes by avoiding generic templates that every sales blog pushes. I explain why understanding your […] The post My Cold Email Strategy Has 43% Open Rate (copy it) appeared first on Salesman.com.

In this episode of the "Do This, Not That" podcast, Jay Schwedelson dives deep into the power of specificity in marketing. He outlines how using microsegmentation can dramatically enhance your email open rates and social media engagement, leading to more conversions. Jay emphasizes the need to stop vague marketing messages and instead focus on clear, targeted communication that resonates with your audience.=================================================================Best Moments:0:00 - Introduction0:26 - The problem with vague marketing1:50 - Microsegmentation explained2:15 - Business examples of microsegmentation2:54 - Consumer examples of microsegmentation4:00 - Applying microsegmentation to other marketing channels5:58 - Sponsor message: Marigold6:26 - Jay's personal story: Vegas guys' trip dilemma=================================================================Check out our FREE + VIRTUAL EVENTS! -> EVENTASTIC.comGuruConference.comDeliveredConference.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates.Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!

If you're tired of sending emails that get ignored, you're not alone. The inbox is a battlefield, and grabbing attention is harder than ever. But what if there was a simple trick that could make people want to open your emails? And not just open them - read them, click on them, and actually buy from them?The secret? Storytelling.Yes, using stories in your emails can boost open rates by 22% and increase click-through rates by up to 37%. The best part? You don't need to be a professional writer or a natural-born storyteller.In this article, I'll show you exactly how to use storytelling in your emails, even if you think you have no stories to tell.Useful Episode ResourcesFREE list of the top 10 books to improve your email marketingIf you want to write better emails, come up with better content, and move your readers to click and buy, here's how. We put together this list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here. Join our FREE Facebook groupIf you want to chat about how you can maximise the value of your email list and make more money from every subscriber, we can help! We know your business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. We share a lot of training and resources, and you can talk about what you're up to.Try ResponseSuite for $1This week's episode is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.Join The Email Hero BlueprintWant more? Let's say you're a course creator, membership site owner, coach, author, or expert and want to learn about the ethical psychology-based email marketing that turns 60-80% more of your newsletter subscribers into customers (within 60 days). If that's you, then The Email Hero Blueprint is for you.This is hands down the most predictable, plug-and-play way to double your earnings per email subscriber. It allows you to generate a consistent sales flow without launching another product, service, or offer. Best news yet? You won't have to rely on copywriting, slimy persuasion, NLP, or ‘better' subject lines.Subscribe and review The Email Marketing Show podcastThanks so much for tuning into the podcast! If you enjoyed this episode (all about the psychology of marketing and the 9 things we use in all our email campaigns) and love the show, we'd really appreciate you subscribing and leaving us a review of the show on your favourite podcast player.Not only does it let us know you're out there listening, but your feedback helps us to keep creating the most useful episodes so more awesome people like you can discover the podcast. And please do tell us! If you don't spend time on email marketing, what...

Struggling to turn your email marketing into actual sales conversions? In this episode, Anita was interviewed on a Podcast by Gloria Chou where she reveals five powerful email copywriting hacks that can instantly boost your email open rates, engagement, and clicks—without sounding salesy or gimmicky. Learn how small tweaks in tone, structure, and psychology can transform your emails into high-converting sales tools. Whether you're in e-commerce, coaching, or service-based business, these actionable strategies will help you stand out in a crowded inbox. Here is what we dive into: Why AI-generated email templates fail to connect with modern consumers The role of design thinking in crafting emails that grab attention and drive action The psychology behind word choice Simple yet powerful email tweaks: optimizing signatures, formatting for readability, and refining CTAs How to use curiosity-driven subject lines and pre-headers to increase email open rates Addressing objections within emails to eliminate hesitation and drive purchases How changing hyperlink colors can boost click-through rates     *FREEBIE*   Want to get 5 e-lessons to uplevel your copy game? Grab it here: https://wordfettigroup.com/freebie   Make sure you follow me on @anitasiek and the team at @wordfetti    

With overflowing email inboxes and ever-changing social media algorithms, marketers need a more direct and reliable way to connect with their audience. Enter SMS marketing—a powerful tool with a 98% open rate. In this episode, we're joined by Nadine Hawel, Senior Digital Marketing Expert at Americaneagle.com. She breaks down insights on SMS marketing, its impact on ecommerce brands, and how SMS is becoming an essential part of modern marketing strategies. This podcast is brought to you by Americaneagle.com Studios. Connect with: Modern Marketing Messages: Americaneagle.com // Twitter // Instagram // Facebook // YouTube Nadine Hawel: LinkedIn Resources: Americaneagle.com Digital Marketing Services

Massive changes are reshaping email marketing in 2024! From evolving privacy regulations to Apple and Google's new email categorization rules and stricter spam filters, these updates are directly affecting your email open rates, click-through rates, and sender reputation scores. If you rely on email for lead generation, customer engagement, or sales, you need to stay ahead of these critical shifts.In this must-listen episode, we break down the latest email marketing trends, how to improve your email deliverability, and actionable strategies to boost open rates and increase conversions. Don't let these changes hurt your sales—learn how to optimize your email strategy today!The Power of Email Marketing in 2024: What You Need to KnowHow email marketing gives you full control over customer relationshipsThe 0.3% spam complaint rule and how to maintain a healthy email listWhy cleaning your email list regularly is more important than everSegmentation strategies that drive higher engagementThe right way to repurpose content without devaluing your email listHow AI Can Help Write Better Emails—If Used CorrectlyEmail marketing is evolving fast, and staying ahead of these updates is crucial for maintaining strong open rates, engagement, and revenue. Don't let privacy regulations, new email categorization rules, or stricter spam filters derail your success!

Are you struggling with low open rates and unsure what to do better? In this episode of Copy That Converts, I'm chatting with Gillian Perkins for an interview on her podcast, Work Less Earn More. In it, I share a real-life example of a client whose email open rates soared from a dismal 12% to an impressive 50% and the steps we took to get there. We'll dig into the strategies implemented, emphasizing the importance of understanding your audience, providing consistent value, and crafting engaging content. This is just one example of how having a strategy guiding your marketing efforts can make a huge difference in email metrics and in sales.  In this episode, we'll cover: The first steps to take when assessing your email list health and engagement How to structure a consistent and effective weekly or monthly email strategy Why you might want to create “sections” in your newsletter and what that could look like How to use storytelling in email marketing (and why it has to connect back to your reader) The importance of tracking and optimizing key email metrics for success   MENTIONED IN THIS EPISODE:

About the Episode:Martha Bitar is the co-founder and CEO of Flodesk, an email marketing platform that makes it easy for creators and entrepreneurs to make beautiful emails designed for conversion. Flodesk has quickly grown to a $30 million ARR business while remaining completely bootstrapped.In this episode of "Uploading...," Martha shares strategies for creating engaging email content, growing a subscriber list, and using email to build authentic audience relationships. She covers key topics like email design, subject line optimization, and future trends like AI-powered email marketing. Martha also provides actionable insights on deliverability, segmentation, automation, and more.Today, we'll cover:- Why email marketing is still one of the most effective channels for creators and businesses- Martha's favorite tactics for rapidly growing your email list and keeping subscribers engaged- The ideal email content and design elements that drive opens, clicks and conversions- How segmentation and personalization can supercharge your email performance- The future of email marketing and how AI will enable solopreneurs to compete with big businessesWhat You'll Learn1. Power and Benefits of Email Marketing for Creators2. Strategies for Growing an Email Newsletter3. Importance of Building an Email List4. Segmentation and Its Importance in Email Marketing5. Automations and Workflows in Email Marketing6. Best Practices in Email Design and Content7. Factors Affecting Email Deliverability8. Relationship Between Open Rates, Deliverability, and Spam9. Future Trends and AI in Email MarketingTimestamps00:00 Martha's background and starting Flodesk00:42 Why existing email solutions weren't working03:30 What makes Flodesk different 04:55 Flodesk's fast growth and bootstrapped success 05:47 How to build and grow an engaged email list 09:36 Strategies for email segmentation 15:50 Overview of the email marketing tool landscape19:52 Best practices for subject lines and preview lines25:49 Two ways to improve email deliverability28:58 Ideal email content and design35:15 Optimal email sending frequency38:02 When and how to clean your email list42:56 How AI will positively impact email marketing46:49 Q&A: Referral programs to grow email lists48:41 Q&A: Reliability of open rates with machine opens49:46 Q&A: Ideal number of emails in a welcome series 52:16 Q&A: Best image-to-text ratio for click rates 54:26 Q&A: Email list quality vs quantity57:02 Where to find Martha and Flodesk onlineWhy Design-Driven Emails Convert Better: “Like there's a lot of noise, attention spans are super short. So every single email, it can't just hit the inbox, it has to stand out, it has to engage from the beginning. It has to be hyper optimized for conversion. And text based without any of your brand just doesn't cut it anymore, right? And not just for solopreneurs. We actually we looked at a case study with Stripe. Stripe is a massive company, right? I think it's the largest private company in the world and they A/B tested a text-based email and one that was actually optimize for conversion using their own brand. And the on brand design-based email increased conversion by 21%. So whether you're a very small business or a large business, like design is not a luxury anymore.” — Martha Bitar, 00:03:32 → 00:04:14.160Why Owning Your Audience Matters: “The risk is not using it [email] because you saw what happened with TikTok, right? It can really disappear overnight and you're really on rented space. You don't own your audience. So over all of the effort that you put into building that followership and engagement can really go away. Where if you're building that on social media, but you're also saying, ‘Hey, by the way, join my newsletter.' That's the list that you own. You're not platform-dependent. Even if we at some point make a mistake and become like a dinosaur as well, and you want to jump ship and go to another platform, you can just download and export your entire subscriber list and go use another platform.” — Martha Bitar, 00:18:48 → 00:19:25Show notes powered by Castmagic---Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Follow us for content, clips, giveaways, & updates!Castmagic InstagramCastmagic TwitterCastmagic LinkedIn  ---Blaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of CastmagicMartha Bitar - Co-Founder and CEO of Flodesk

Daniel has the secret to getting people to open your email… Time is an investment—and it's time to put at the end of your subject lines. No really, it can increase your open rate significantly because people are prepared to invest 2, 3 minutes, into reading what you have to say. It's really that simple, huh? Plus, Jay mentions using three lines of text leading into topics. Why? This short ‘n sweet Bathroom Break is all about getting those emails OPENED—and how it's changing how we engage with each other.

Jay Schwedelson (founder of GURU Media Hub) is offering expert advice and actionable tips that you can immediately use to take your email marketing to the next level. Discover how to craft subject lines that boost open rates, create irresistible CTAs that drive clicks, and successfully engage new leads. Plus, we're busting common email marketing myths that are holding you back. Whether you're a seasoned marketer or just starting out, this episode is packed with insights to help you transform your email marketing strategy. Connect | Resources ·      Connect with Jay on LinkedIn ·      Podcast: Do This, Not That ·      Free tool: subjectline.com Visit our Resource Library for free resources, including e-books, printables, and lead magnets to attract new leads. Have a question you'd like us to answer? Send us an email at podcast@remindermedia.com, or shoot us a DM on Instagram @staypaidpodcast.

This week's "What's Up" episode from the "Do This, Not That" podcast covers a variety of marketing, business, and pop culture topics. Host Jay Schwedelson shares stats on how often to post on LinkedIn to get more profile views, which social platforms teens are using daily, where Sesame Street may end up after Warner Brothers Discovery said new episodes don't fit their current strategy, a tactic for writing attention-grabbing email subject lines, PetSmart's new streaming content for pets, and Jay's thoughts on some shows he's watching like the Netflix movie "Carry On."=================================================================Best Moments:LinkedIn data shows members who post 2 times per week get 5x more profile views. With low content sharing rates on sites like LinkedIn (5%), TikTok (4%), and YouTube (7%), posting frequently can help you stand out.73% of teens visit YouTube daily, 57% visit TikTok daily, 50% visit Instagram daily (Pew Research data)Warner Brothers Discovery says new Sesame Street episodes don't fit their current strategy focused on adult and family content. The show may find a new home with streamers like Netflix, Apple TV+, or Amazon Prime Video.For email subject lines, mid-subject line capitalization (capitalizing every letter in a single non-first word) is a tactic growing fastest right now. It can increase open rates by 16-21%.PetSmart debuted streaming content for pets called "Home for the Pawlidays" with footage pets enjoy like chasing toys and unwrapping gifts.Jay gives his thoughts on the Netflix movie "Carry On" with Taron Egerton + Jason Bateman, says it's bad so far but he'll keep watching. He's excited for Squid Game season 2 debuting in December and Severance season 2 coming to Apple TV+ in January.LAST CALL! There are only a few more weeks to sign up for FREE to be a Certified GURU Email Specialist. Click here to sign up!=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don't take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of the Repeatable Revenue Podcast, we dive deep into the art and science of cold emailing. Forget everything you know about generic, ignored email outreach. Our expert breaks down a proven strategy that's achieving an impressive 43% open rate, providing listeners with actionable insights to revolutionize their email marketing approach.Key Highlights:Explore the powerful "Show Me You Know Me" cold email frameworkMaster a step-by-step research process for hyper-personalized emailsLearn advanced LinkedIn research techniques for unique personalizationDiscover strategies to make your emails stand out in crowded inboxesUnderstand why personalization trumps email volumeThis episode is packed with practical advice for sales professionals, entrepreneurs, B2B marketers, and business owners looking to transform their email outreach. You'll learn how to:Conduct effective research to find personalization detailsStructure emails that spark curiosityAddress client pain points with precisionAvoid common cold email pitfallsCraft compelling calls-to-action that drive resultsRecommended tools discussed include LinkedIn, Perplexity AI, and insights from Sam McKenna's Email Framework. Whether you're struggling to get responses or looking to elevate your email game, this episode provides the blueprint for cold email success.Tune in now and start turning cold emails into warm opportunities!Recommended Tools Mentioned:- LinkedIn- Perplexity AI- Sam McKenna's Email Framework(which you can download here

Ever wondered how to craft email subject lines that actually get opened? In this episode, I dig into email subject lines and share my personal strategies to boost your open rates. Plus, you'll hear about my favorite tips that helped me go from feeling overwhelmed to getting a 50-60% open rate!Let's Go & Grow, My Friend!✨Ready to create a course your audience will actually buy? But… You're struggling to build an audience and… create the right marketing messaging? Hop on the Waitlist for my next round of the 28 Day Course Clarity Jumpstart starts in January 2025! (

In this video, we dive into the power of email marketing and why it's a must-have tool for real estate agents. Learn how to craft a monthly newsletter that engages your clients without being pushy. From local market updates to vendor spotlights and client success stories, we cover the top content ideas you can include to stay top of mind with your audience. Plus, I'll show you how to make it simple and repeatable with minimal effort. Timestamps: 00:00 - Introduction to Email Marketing 00:05 - Why Email Marketing is Essential 00:10 - Benefits of Monthly Newsletters 00:20 - How to Subscribe and Schedule Calls 00:32 - Importance of Monthly Newsletters 00:36 - Common Mistakes People Make with Newsletters 00:44 - Open Rates and Effectiveness of Newsletters 00:52 - Content Ideas for Your Newsletter 01:00 - Step 1: Choose an Email Service 01:18 - Step 2: What to Include in Your Newsletter 01:22 - Local Market Updates 01:34 - Sharing Market Statistics and Data 01:49 - Neighborhood Spotlight 02:14 - Featuring a Home or Listing of the Month 02:50 - Vendor of the Month Spotlight 03:17 - Highlighting Local Events 03:50 - Client Success Stories and Reviews 04:25 - Special Offers and Incentives 04:43 - Call to Action and Engagement Opportunities 05:01 - Final Tips

In this episode of Do This, Not That, host Jay Schwedelson tackles a series of work-related and ridiculous questions in a rapid-fire format. He provides insights on email marketing best practices and addresses various everyday life queries.=================================================================Best Moments:(01:41) Best time to send emails(02:35) Relationship between email frequency and unsubscribes(03:33) Importance of email open rates(04:09) Including offers in every email(04:44) LinkedIn company pages for small businesses(05:34) On-demand content vs. live webinars(07:05) Exclusive offer from Marigold email platform(08:14) Series of rapid-fire everyday life questions=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don't take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

If you've been struggling to get your emails opened, you're not alone. That's exactly what we're diving into in today's episode! I'm sitting down with certified conversion copywriter Megan Wisdom to uncover some powerful strategies to boost your email open rates and drive engagement.In our conversation, Megan shares insider tips on how to write irresistible subject lines that practically beg to be opened, the role AI is playing in modern email marketing, and how to keep your email list healthy for better deliverability. Plus, she's got some tried-and-true advice for standing out in a crowded inbox and turning subscribers into loyal fans.Whether you're a seasoned email marketer or just getting started, you'll walk away from this episode with actionable insights to improve your email strategy and start seeing real results.Listen to the full episode to hear:Proven tactics to craft attention-grabbing subject lines that increase open rates.The impact of AI on email marketing and how to leverage it effectively.Best practices for managing your email list to improve deliverability.Practical tips for making your emails stand out and engaging your subscribers.FREE Resources to Grow Your Online Business:The 100K Funnel Breakdown: https://www.gillianperkins.com/100k-funnel-breakdown-opt-inLearn more about Megan: https://meganwisdom.com/aboutWork with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

Want to grow your business without relying on social media?In this episode, we're excited to chat with Holly Haynes, a strategic business coach, founder of Crush the Rush Planner Co., and host of the top-100 Crush the Rush Podcast. Holly reveals how she's used private podcasting to accelerate business growth, increase direct engagement, and boost client conversions, all while managing full-time businesses on a part-time schedule and raising twin daughters.Timestamps:[0:00] Introduction and how Holly Haynes's private podcasting journey[3:00] The role of private podcasting in business growth and client engagement.[7:57] Launching a Private Podcast: Holly shares the essentials of starting and conceptualizing a private podcast.[12:34] Converting Listeners to Clients: Strategies Holly uses in her private podcast to capture attention and convert listeners.[17:50] Utilizing Private Podcasts for Business Growth: Holly provides real-life examples from her coaching practice.[22:45] Discussion on direct engagement strategies and their impact on client conversion without social media[27:32] Holly talks about the integration of interactive elements and homework in podcast episodes to enhance listener involvement and learning.[31:17] Key insights shared by Holly and how they can be applied in your businessLinks mentioned:https://www.instagram.com/thehollymariehayneshttps://www.hollymariehaynes.com/social

Short and punchy, the strategic use of emojis, debunking spam filter myths, I am opening up the hood on EVERYTHING EMAIL in today's solo episode. What tools can you use to grade subject lines? How can you optimize your email strategy?  You'll leave this 15 minute episode with zero questions unanswered. Wistia is a complete video marketing platform that helps teams create, host, market, and measure the impact of their videos—all in one place. Learn more here! https://www.wistia.com/live 00:43 The Importance of Email Subject Lines 01:24 Tip 1: Keep It Short and… 05:46 Tip 3: The Truth About Spam Filter Myths 09:36 Tip 5: Importance of Formatting 11:53 Tip 7: What to Test   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

I'd love to hear from you! Send me a text message here and let me know what you thought about the episode. :)What if you could transform your entire donor engagement strategy from the ground up, 2x your fundraising goals, AND achieve a 64% open rate? I'm excited to feature a conversation previously on The Purpose & Profit Club podcast featuring Wendy Faust, the trailblazing Executive Director of the Live Like Lou Foundation, and host Christina Edwards from Splendid Consulting. Wendy takes us on an inspiring journey through her transformative work supporting ALS-affected families, funding innovative ALS research, and keeping Lou Gehrig's legacy alive. You'll hear about the viral success of the Ice Bucket Challenge and what it means for ongoing advocacy and funding efforts.We also uncover the secrets behind tripling email frequency to achieve a 64% open rate, all through the lens of nonprofit storytelling. Plus, personalized thank-you notes, candid videos on TikTok, anniversary emails, and data platforms like Bloomerang helped revolutionize their approach. Every connection and story shared can make a difference!P.S. Sign up for FREE instant access to Christina's masterclass, Email Goldmine: Monetize Your Email List.Resources & LinksConnect with Wendy on LinkedIn and learn more about Live Like Lou on their website and Instagram.Want to skyrocket your open rates and double your next fundraiser? Sign up for FREE instant access to Christina's masterclass, Email Goldmine: Monetize Your Email List.Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! Head to YouTube for digital marketing how-to videos and podcast teasers Want to book Dana as a speaker for your event? Click here!

In this episode, host Jay Schwedelson dives into the world of aspirational marketing and shares how it can dramatically boost engagement and conversion rates.=================================================================Best Moments:(00:40) What aspirational marketing is and why it's effective(02:00) Statistics showing how aspirational subject lines outperform others(02:15) Examples of aspirational subject lines that resonate with both B2B and B2C audiences(04:10) How tapping into ambition and creating emotional connections can transform campaigns(05:11) A comparison of standard vs. aspirational testimonials, and their proven impact on conversion rates(09:56) A quick promotion of exciting, free virtual events like Eventtastic and the Guru Conference=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don't take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.

Is your email list full of subscribers who no longer engage with your content? Not sure how to identify and remove inactive subscribers? In this episode of "Online Courses Made Easy," I share the steps maintaining a high-quality email list and how it can directly impacts your business success. I walk you through the simple process of identifying and removing cold subscribers, so you can focus on building a vibrant, engaged community that genuinely values your content.

This podcast episode features host Jay Schwedelson discussing personalization tactics that work for marketing in 2023. He talks about how using first names for personalization is outdated and no longer effective, and shares new personalization trends that can increase engagement at no extra cost.Best Moments:The F-Name Episode: Personalization That WorksUsing first names in subject lines only lifts open rates by 4% now since it's so common. Geography, life events, interests and past purchases work much better, lifting rates over 25-30%.Putting company names in subject lines lifts open rates by 41% for B2B emails. Other options: job function, industry, customer longevity.Tell people who they are - when segmenting an audience, explicitly tell them they are in that segment. Keeps reinforcing in subject line, email content, landing pages.Can get more advanced by calling out behaviors - early registrants, high reviewers, etc. Keep recognizing the specific activity.The Awkwardness of Hometown Dates on The Bachelorette=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don't take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.

Monica Badiu is an email marketing conversion copywriter who specializes in customer-centric sales emails. She's helped course creators generate $3M+ in 2023 with this framework.Join us for an exciting conversation with Monica Badiu as she shares her insights on how to master email marketing open rates, revolutionize your email marketing strategy, and generate $3M+ with customer-centric sales emails. Don't miss this episode of the After Hours Entrepreneur Podcast, full of innovative new strategies for small business owners and entrepreneurs.Takeaways:Effective Email Promotion Strategies.Specialization and Transition.Audience Rapport and Automation.Connect with Monica BadiuInstagram | Linkedin | YoutubeWebsite: www.monicabadiu.com_____________________________________________

Nikita Vakhrushev has spent the last 7 years immersed in the digital marketing world. After starting his own ecom brand and quickly pivoting into the agency model, he found his place in ecommerce advertising services. After amassing all the marketing skills needed to scale brands, he found great success in email and SMS marketing, which is what he specializes in today! Now after working with over 100+ DTC brands, having the knowledge behind all marketing channels, but sticking with email as his bread and butter, Nikita has a unique perspective on how to get the most out of a brand's retention channels.In This Conversation We Discuss: [00:41] Intro[01:12] Transitioning from retail to agency building[02:49] Transforming solutions into paid expertise[03:27] Learning vs paying to get things done[04:26] Implementing DKIM & DMARC for email security[06:01] Maintaining deliverability with record updates[06:51] Steep learning curves in email configuration[08:04] Navigating DNS zone editor for email verification[09:47] Understanding dynamic and static domain settings[10:51] Navigating edge cases in complex DNS setups[11:46] Creating DMARC records for Shopify and Klaviyo[13:15] Adding DMARC & DKIM to improve email reach[15:07] Suppressing email addresses for better deliverability[17:54] Remove unengaged emails for domain reputation[19:11] Implementing effective list cleaning strategies[20:10] Focusing on email & SMS services across platforms[21:30] Signs you need to seek email marketing help[22:43] ASPEKT: Free audit for your email strategy[23:42] Keep track of your email open rates consistentlyResources:Subscribe to Honest Ecommerce on YoutubeEmail marketing agency for Ecom and DTC brands aspektagency.com/Secure your domain dmarcian.com/  Follow Nikita Vakhrushev linkedin.com/in/nikita-v/If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Send us a Text Message.More than ever before, email marketing is getting its time to shine! Alyssa Dulin, manager of creator growth at ConvertKit, joins us to discuss how to get emails landing in inboxes, and not spam. Alyssa has the heart for creators and small business owners. She loves the excitement of getting the emails to land in the inbox, and staying out of spam. This means monetization for your business from the boost of your email open rates.OUR EPISODE SPONSOR: ConvertKit (Soon to be Kit) is the go-to marketing platform for creators, and is perfect for photographers who want to grow their client list, book more sessions, and make more money doing what they love. Their easy-to-use tools have helped over 600k creatives work smarter – not harder. Start your 14-day free trial today at brookejefferson.com/convertkitDID YOU HEAR?!Are you looking for increased bookings, more profit, & a boost confidence in your photography business? I'm so excited to announce that the Passion to Profit Membership is now open. Get access to a supportive community of photographers like you, monthly trainings you can implement to see growth in your business, and receive personalized coaching from me. DID YOU HEAR?!Are you looking for increased bookings, more profit, & a boost confidence in your photography business? I'm so excited to announce that the Passion to Profit Membership is now open. Get access to a supportive community of photographers like you, monthly trainings you can implement to see growth in your business, and receive personalized coaching from me.

Discover the art of crafting attention-grabbing, good email subject lines that skyrocket open rates.Read more HERE.

I've certified many copywriters who hold degrees in professions not associated with writing – Physicians, attorneys, engineers... In fact, I've had relatively few students with any professional writing experience. If you've ever thought about trading your current career for a writing career, but the transition seemed impossible, my guest this week may inspire you to follow your heart. Camille Pardo abandoned her "draining" teaching career to pursue a profitable passion – Copywriting. Camille has had this passion for writing since childhood, but those around her encouraged her to choose a career that was more practical. That's understandable since the odds of your child being the next J. K. Rowling are slim to none. Why not point them in a direction that leads to a more practical and sustainable career? Listen to Camille Pardo share the story of leaving her practical, sustainable teaching profession, and becoming a successful, work-from-anywhere, full-time copywriter. Key Insights ​An early passion for writing was squelched for the sake of practicality ​Entering the respectable, dependable, and always-in-demand profession of teaching The book that changed her path (okay, it was probably more than the book, but I'll take partial credit) Leaving a career when you're in your 30's - What will your family and friends think? Can copywriting satisfy the desire to be a great storyteller, or is it all Open Rates and Clicks? Certification required work - was it worth it? Dealing with month one's discouraging, zero-dollar income How (and why) to Show up and Serve "There's something really cool about going all in." How Camille can help you improve your emails (link below) Video And Transcript https://www.rayedwards.com/662 Links Become a Certified Copywriter - Ready to start your own writing journey? My accelerated Certification Program is the fastest way to a profitable new career in writing. Great copywriters are in demand! Learn how to properly use the latest AI tech to enhance your productivity. Plus, get a chance to experience my private Mastermind, live in Spokane, WA (details here) - This opportunity disappears 7/4/24, so don't wait! Camille's 7-Step Guide to Writing Better Emails - Want more opens? More clicks? Camille's guide is easy-to-follow and full of excellent advice. Grab it now! How You Can Help Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. Questions or comments? Connect with Ray on Facebook, Twitter, and Instagram Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

I've certified many copywriters who hold degrees in professions not associated with writing – Physicians, attorneys, engineers... In fact, I've had relatively few students with any professional writing experience. If you've ever thought about trading your current career for a writing career, but the transition seemed impossible, my guest this week may inspire you to follow your heart. Camille Pardo abandoned her "draining" teaching career to pursue a profitable passion – Copywriting. Camille has had this passion for writing since childhood, but those around her encouraged her to choose a career that was more practical. That's understandable since the odds of your child being the next J. K. Rowling are slim to none. Why not point them in a direction that leads to a more practical and sustainable career?  Listen to Camille Pardo share the story of leaving her practical, sustainable teaching profession, and becoming a successful, work-from-anywhere, full-time copywriter.  Key Insights ​An early passion for writing was squelched for the sake of practicality ​Entering the respectable, dependable, and always-in-demand profession of teaching The book that changed her path (okay, it was probably more than the book, but I'll take partial credit) Leaving a career when you're in your 30's - What will your family and friends think? Can copywriting satisfy the desire to be a great storyteller, or is it all Open Rates and Clicks? Certification required work - was it worth it? Dealing with month one's discouraging, zero-dollar income How (and why) to Show up and Serve "There's something really cool about going all in." How Camille can help you improve your emails (link below) Video And Transcript  https://www.rayedwards.com/662 Links Become a Certified Copywriter - Ready to start your own writing journey? My accelerated Certification Program is the fastest way to a profitable new career in writing. Great copywriters are in demand! Learn how to properly use the latest AI tech to enhance your productivity. Plus, get a chance to experience my private Mastermind, live in Spokane, WA (details here) - This opportunity disappears 7/4/24, so don't wait! Camille's 7-Step Guide to Writing Better Emails - Want more opens? More clicks? Camille's guide is easy-to-follow and full of excellent advice. Grab it now! How You Can Help Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. Questions or comments? Connect with Ray on Facebook, Twitter, and Instagram Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.