Podcasts about gamble company

David Rubenstein helped pioneer modern private equity—building The Carlyle Group into a $400B global investment firm from a modest D.C. office and a relentless fundraising streak. But beyond PE, his legacy spans presidential libraries, historic American artifacts, and a lifelong obsession with civic contribution.In this episode, David shares how he raised billions without a background in finance, why owning a baseball team was more than just a trophy purchase—and what building true generational success really means beyond wealth alone.Chapters:00:00 Trailer00:53 Introduction01:40 Family, wealth, class14:40 Happiness disparity and longevity19:25 I need more to give away more25:04 The relentless fundraiser 33:53 Kids and travel36:06 No track record, the great white buffalo38:59 Business and politics43:53 Fired from Washington45:52 Fundraising, presidents, podcast guests48:04 Private equity and sports53:44 Expenses — no charges55:49 Waking up with energy 57:26 Preserving copies1:02:05 Organizational architecture1:03:41 Bury me in my plane1:08:11 Not a big luxury spender1:10:32 What “grit” means to David1:10:50 OutroMentioned in this episode: Andrew Rubenstein, Stanford University, Bill Gates, Melinda Gates, Warren Buffett, Morgan Guaranty Trust Company, International Business Machines Corporation (IBM), Procter & Gamble Company, Forbes 400, Duke University, University of Chicago, Harvard Corporation, Johns Hopkins University, California Public Employees' Retirement System (CalPERS), President of the United States of America, Donald J. Trump, Jimmy Carter, John F. Kennedy Center for the Performing Arts, Smithsonian Institution, National Gallery of Art, George W. Bush, Barack Obama, Joe Biden, Arianna Huffington, Xi Jinping, Hank Greenberg, Stephen A. Schwarzman, Tim Cook, Jeff Bezos, Baltimore Orioles, Fred Trammell Crow, Harlan Crow, National Basketball Association (NBA), National Football League (NFL), Arctos Partners LP, Anthropic, Magna Carta Libertatum, Declaration of Independence, Emancipation Proclamation, Abraham Lincoln, US Constitution, National Archives, Lincoln Memorial, Thomas Jefferson Memorial, Mount Vernon, Monticello, Montpelier, Mark Cuban, Paul McCartneyConnect with David:X: @DM_RubensteinConnect with Joubin:X: @JoubinmirLinkedIn: Joubin MirzadeganEmail: grit@kleinerperkins.comkleinerperkins.com

In this video, we'll perform a PG stock analysis and figure out what Procter & Gamble Company looks like based on the numbers. Is Procter & Gamble stock a buy now?

Baby Boomers look forward to retirement with a healthy dose of excitement and anxiety. They tend to be unprepared for the realities of retirement--neither do they anticipate the challenges nor have they planned sufficiently to take full advantage of the opportunities. In addition, many Boomers have perceptions of retirement that are, in essence, myths. Your Retirement Quest helps prospective and current retirees understand and address the challenges, recognize and debunk the myths, and set the stage for developing a holistic life plan that increases the odds of a fulfilling retirement.In this episode, you'll discover:Challenges of RetirementMyths about retirement10 key elements to a fulfilling retirementAnd more!About Keith Lawrence and Alan Spector:Keith Lawrence has been a student of success for over 40 years, learning about how individuals, teams, and companies achieve their full potential. During his 32-year career at the Procter & Gamble Company, he traveled over three million miles to over 100 companies on his quest. Since "graduating" from P&G in 2009, he has consulted extensively, published several articles, spoken at numerous conferences, and sat on several boards and advisory councils. Keith catalyzes the book Your Retirement Quest and is one of the country's few certified retirement coaches. His wife, Sue, and he live in Cincinnati, Ohio, and enjoy spending time with their family, which is quickly growing with the arrival of grandchildren. He aggressively pursues his bucket list, strengthening his well-being and giving back to others to improve the world.Alan Spector retired from a 33-year career with the Procter & Gamble Company in 2002 as Director of Worldwide Quality Assurance, having begun "practicing retirement" five years before. In retirement, Al pursues two of the passions of his youth: baseball and books. He continues to play baseball at age 70 and has coached his grandson's team. Al has written and published several books, including Your Retirement Quest, and numerous magazine and newspaper articles. He also consults extensively for companies and non-profits, works out daily, is an active community volunteer, leads a mentoring program at the high school from which he graduated, has sat on several boards, and is an active blogger. Al and his wife, Ann, live in St. Louis, travel widely, and enjoy their four grandchildren.Get in touch with Keith Lawrence and Alan Spector:Visit Keith and Alan's Website: https://yourretirementquest.com/ Download Keith and Alan's Handout: https://revolutionizeretirement.com/retirequestassessmentBuy Keith and Alan's Book: https://revolutionizeretirement.com/spector What to do next: Click to grab our free guide, 10 Key Issues to Consider as You Explore Your Retirement Transition Please leave a review at Apple Podcasts. Join our Revolutionize Your Retirement group on Facebook.

Ken Pilot interviews Terry Lundgren for this flight of The Retail Pilot - Leaders & Legends.Terry Lundgren served for 14 years as CEO of Macy's, Inc., operator of Macy's, Bloomingdale's, Bluemercury and one of the largest retail ecommerce businesses in America. He retired from Macy's, Inc. in January 2018 after serving for 10 months as the company's Executive Chairman. Prior to becoming CEO of the company in February 2003 and Chairman and CEO in January 2004, Lundgren had been President and Chief Merchandising Officer since May 1997. He is the founder of the Terry J. Lundgren Center for Retail at the University of Arizona where he hosts an annual conference for retail industry leaders and students interested in a career in retail and related industries.Lundgren currently serves on the boards of The Procter & Gamble Company, New DataNetwork, and the Economic Club of New York. He is a former board member of Kraft Foods Inc. the Federal Reserve Bank of New York, Carnegie Hall and has participated in numerous charitable and civic efforts. He has served as co-chairman of the Partnership for New York City and the American Heart Association CEO Roundtable, and as chairman of the National Retail Federation (twice), National Minority Supplier Development Council, and the American Society of Corporate Executives. Lundgren also currently serves as an Executive In Residence at Columbia Business School.Key Takeaways from Ken's conversation with Terry include:Terry Lundgren's Career Journey: Terry Lundgren started his retail career at Bullocks Department Store, which is now Macy's, and worked his way up to become the CEO of Neiman Marcus at the age of 37. Later, he played a key role in the acquisition and transformation of Federated Department Stores into Macy's Inc.Mentorship and Influential Figures: Alan Questrom, a prominent figure in the retail industry, was a significant mentor for Terry Lundgren. Questrom's guidance and influence played a crucial role in Lundgren's career decisions, including taking a lower-paying job at Bullocks, which eventually led to his successful career.Strategic Acquisitions at Macy's: Lundgren orchestrated major acquisitions at Macy's, including the purchase of Marshall Field and the acquisition of May Company. These strategic moves were aimed at expanding Macy's into a national brand and increasing its market presence.E-commerce Initiatives and Early Adoption: Lundgren recognized the potential of e-commerce early on and supported the development of online platforms at Macy's, leveraging the expertise of teams in Silicon Valley. Despite challenges, including the dot-com bust in 2000, Macy's continued to invest in e-commerce, establishing a significant lead over competitors.Challenges Facing the Retail Industry Today: Lundgren identifies three major challenges for retailers:Overcapacity of Physical Retail Space: There is an excess of physical retail space, and the industry needs to adapt by reducing store numbers.Potential Consumer Spending Slowdown: With a potential decline in consumer spending, especially among middle and lower-income households, retailers may face economic headwinds.Department Store Positioning: Department stores need to differentiate themselves to stay relevant. Lundgren advises a focus on offering unique products and enhancing the shopping experience to give consumers a reason to choose Macy's over other options.Department Stores' Future: Terry Lundgren believes that department stores will continue to exist in the future. He emphasizes the importance of adapting to the changing retail landscape by providing differentiated reasons for customers to choose one department store over another.Merchandising Strategy: Lundgren highlights the significance of uniqueness in assortment and in-store experience. He suggests that the best merchants will understand consumer expectations and deliver products and experiences that differentiate them from competitors.Collaboration with Brands: Lundgren shares examples of successful collaborations with brands, such as obtaining exclusivity with Tommy Hilfiger. He suggests that aligning with popular brands can attract customers and drive sales of other products within the store.Shop-in-Shop Model: The discussion touches upon the shop-in-shop model, where department stores collaborate with brands or retailers to create dedicated spaces within the store. Lundgren sees this as an opportunity, especially if the partnering brand can manage and operate the space more effectively than the department store itself.Technology in Retail: Lundgren discusses the impact of technology on the retail industry, including the use of RFID for inventory management and the potential of AI and generative AI in enhancing various aspects of the business. He emphasizes the importance of utilizing technology to improve inventory turnover and reduce markdowns.

Betsy Feeny has served as a vice president of development since 2022. She works directly with the Bloomington lead development officers, core academic schools, and programs that support a variety of fundraising initiatives.Betsy joined the Indiana University Foundation in 2014 as the senior director of development, Principal Gifts before moving into the role of vice president for development, Regional Campuses, in 2019. Prior to joining the Foundation, she served as director of development, corporate and foundation relations, at the Kelley School of Business in Bloomington and, earlier, as communications and development assistant in IUPUI's Division of Student Life. Prior to her time in higher education, Betsy was in the corporate sector as an account manager for Procter & Gamble Company in both Chicago and Boston.Betsy is an Indiana University graduate having earned her Bachelor of Science in Business from the Kelley School in Bloomington and her Master of Science in Higher Education and Student Affairs.

飛碟聯播網《飛碟早餐 唐湘龍時間》2023.09.19 週二醫療保健單元 潘懷宗的醫學新知時間 《益生菌阻止壞菌引起的中毒休克症候群》 壞菌（病原菌）感染使人生病，甚至可能會造成死亡，決定病況嚴重程度的因素很多，除了自身免疫系統的強弱外，這隻細菌所釋放出來的毒素到底有多毒，也是一個決定性的因素。科學界經過詳細研究後，將壞菌所分泌出來的毒素概括分成兩類，第一類為普通毒素（Conventional Antigents「普通抗原」），第二類為超級毒素（Superantigens「超級抗原」）。超級毒素有很多，組成了一個家族，叫做超級毒素家族，而不同的超級毒素可以引起不同的嚴重病症，像是「毒性休克症候群」（Toxic Shock Syndrome；TSS）、川崎病、猩紅熱以及嚴重的食物中毒等等。其中TSS的表現症狀是突然發燒、嘔吐、腹瀉、全身皮疹，草莓舌和低血壓，98% 的TSS病人需要住院，約4.1%的人會死亡，不可小覷。 引起TSS的超級毒素已經被找尋出來，其中最主要的是TSST-1（Toxic Shock Syndrome Toxic-1），也就是會引起TSS症狀的毒素1號。某些特定的金黃色葡萄球菌就會分泌這種超級毒素TSST-1，造成休克症候群，且被感染的部位大多來自於粘膜表面（特別是陰道和腸胃道），當然也可以來自皮膚的傷口。另外鏈球菌所分泌的致熱外毒素（Streptococcal Enterotoxin），亦屬於超級毒素的一種，也發現會導致TSS。 為了降低TSS的發生率，科學家一直以來，都希望能夠找出更為積極有效的預防辦法，這就是今天這篇論文的重點。2023年7月美國愛荷華大學卡弗醫學院微生物/免疫學科的施利弗特教授（Patrick Schlievert），和俄亥俄州的寶潔公司合作（The Procter & Gamble Company），發表了一篇研究論文，聲稱將兩種益生菌放入女性衛生棉條中，就可以抵抗並阻止TSS的產生，若將來上市後，將嘉惠廣大女性族群，同時也可以擴大到其他的應用領域，像是皮膚傷口感染或腸胃道感染等等。研究成果也已經刊登在美國微生物學會之官方期刊《微生物學譜》（Microbiology Spectrum）的國際雜誌上。 ▶ 《飛碟早餐》FB粉絲團 https://www.facebook.com/ufobreakfast/ ▶ 飛碟聯播網FB粉絲團 https://www.facebook.com/ufonetwork921/ ▶ 網路線上收聽 http://www.uforadio.com.tw/stream/str… ▶ 飛碟APP，讓你收聽零距離 IOS：https://reurl.cc/3jYQMV Android：https://reurl.cc/5GpNbR ▶ 飛碟Podcast SoundOn : https://bit.ly/30Ia8Ti Apple Podcasts : https://apple.co/3jFpP6x Spotify : https://spoti.fi/2CPzneD Google 播客：https://bit.ly/3gCTb3G KKBOX：https://reurl.cc/MZR0K4

In today's episode, The Mentors Radio Host Dan Hesse talks with Robert (Bob) McDonald, former U.S. Secretary of Veterans Affairs, remarkable former Chairman, President and CEO of The Proctor & Gamble Company for 33 years, and a U.S. Army Veteran who served with distinction in the 82nd Airborne Division. Few have been trained in leadership at an elite military academy such as West Point and then applied and evolved their leadership skills throughout their careers across the “grand slam” of organization structures: Military, government, Non-Governmental Organization (NGO), and the private sector as has today's guest mentor, Robert A. (Bob) McDonald. Bob was nominated by President Obama to serve as the eighth Secretary of Veterans Affairs (VA) where he led the VA and its roughly 400,000 employees on an ambitious transformational journey to become a world-class service provider and the No. 1 customer-service agency in the Federal government to give Veterans consistent, high-quality experiences. Before joining the VA, Bob was Chairman, President, and Chief Executive Officer of one of the world's largest companies, Procter & Gamble (P&G). During his tenure, P&G was widely recognized for its leader development prowess, with Chief Executive Magazine naming P&G the best company for developing leader talent. Bob graduated from the U.S. Military Academy at West Point in 1975 and he earned his MBA from the University of Utah in 1978. An Army Veteran, Bob served with the 82nd Airborne Division. He completed Jungle, Arctic, and Desert Warfare Training, and he earned the Ranger tab, Expert Infantryman Badge, and Senior Parachutist Wings. He received the Meritorious Service Medal upon leaving military service, and Bob currently serves as Chairman of the Board of the West Point Association of Graduates. SHOW NOTES: ROBERT A. (BOB) McDONALD: BIO & WEBSITE: https://www.robertmcdonald.com/meet-bob/ ARTICLES: Still Leading, Harvard Business School Case Study: Improving Access at VA, Harvard Business School Improving Access at VA (Update), Harvard Business School

The Procter & Gamble Company, Q4 2023 Earnings Call, Jul 28, 2023

Welcome to a special encore episode of the podcast, where we open up the back catalogue and share some of our favourite and most popular episodes that are worth a second (or perhaps your first) listen. Today we bring you our exclusive interview with Dave Kimbell, CEO of beauty retailer Ulta. First, Steve gives us a powerful update on Ulta's performance under the leadership of Dave since 2022. Both their financial performance and market share expansion are genuinely remarkable.Ulta has become one of the most remarkable growth stories in all of retail, growing from a small regional player to an $8 billion powerhouse with more than 1,300 stores and an expanding presence within Target. Dave discusses the brand's evolution and some of the keys to their success, including a relentless focus on the customer (instead of channels), the importance of human-connection and storytelling and why physical stores remain critical to their growth strategy.About DaveDave was named Chief Executive Officer in June 2021 after having previously served as President since December 2019, Chief Merchandising and Marketing Officer since March 2015 and Chief Marketing Officer since February 2014. Prior to joining Ulta Beauty, he served as Chief Marketing Officer and Executive Vice President at U.S. Cellular, Chief Marketing Officer of Seventh Generation, Vice President of Marketing at PepsiCo, and held a number of brand management roles in the Beauty Division of The Procter and Gamble Company from 1995 to 2001. Dave currently serves on the board of directors for Big Brothers Big Sisters of Metropolitan Chicago and Chicago lights, and is a member of The Economic Club of Chicago.October 2021 Ulta Investor Day PresentationMarch 2023 Ulta Investor Presentation About UsSteve Dennis is an advisor, keynote speaker and author on strategic growth and business innovation. You can learn more about Steve on his       website.    The expanded and revised edition of his bestselling book  Remarkable Retail: How To Win & Keep Customers in the Age of Disruption is now available at  Amazon or just about anywhere else books are sold. Steve regularly shares his insights in his role as a      Forbes senior contributor and on       Twitter and       LinkedIn. You can also check out his speaker "sizzle" reel      here.Michael LeBlanc  is the Founder & President of M.E. LeBlanc & Company Inc and a Senior Advisor to Retail Council of Canada as part of his advisory and consulting practice.   He brings 25+ years of brand/retail/marketing & eCommerce leadership experience, and has been on the front lines of retail industry change for his entire career.  Michael is the producer and host of a network of leading podcasts including Canada's top retail industry podcast,       The Voice of Retail, plus  Global E-Commerce Tech Talks  ,      The Food Professor  with Dr. Sylvain Charlebois and now in its second season, Conversations with CommerceNext!  You can learn more about Michael   here  or on     LinkedIn. Be sure and check out Michael's latest venture for fun and influencer riches - Last Request Barbecue,  his YouTube BBQ cooking channel!

In this video, we'll perform a PG stock analysis and figure out what the company looks like based on the numbers. We'll also try to figure out what a reasonable fair value is for Procter & Gamble. And answer is The Procter & Gamble Company one of the best Dividend King stocks to buy at the current price? Find out in the video above! Global Value's The Procter & Gamble Company stock analysis. Check out Seeking Alpha Premium and score an annual plan for just $119 - that's 50% off! Plus all funds from affiliate referrals go directly towards supporting the channel! Affiliate link - https://www.sahg6dtr.com/H4BHRJ/R74QP/ If you'd like to try Sharesight, please use my referral link to support the channel! https://www.sharesight.com/globalvalue (remember you get 4 months free if you sign up for an annual subscription!) The Procter & Gamble Company ($PG) | The Procter & Gamble Company Stock Value Analysis | The Procter & Gamble Company Stock Dividend Analysis | PG Dividend Analysis | $PG Dividend Analysis | The Procter & Gamble Company Intrinsic Value | PG Intrinsic Value | $PG Intrinsic Value | Procter & Gamble Intrinsic Value (Recorded August 12, 2022) ❖ MUSIC ❖ ♪ "Lift" Artist: Andy Hu License: Creative Commons Attribution 3.0. ➢ http://creativecommons.org/licenses/b... ➢ https://www.youtube.com/watch?v=sQCuf... 8 Pillar Analysis Props to Everything Money ➢ https://www.youtube.com/c/EverythingMoney

Episode title and number: The Evocative Nature of Fragrance featuring Susan Baillely Season 3 - #2Brief summary of the show:My co-hosts, Nasreen Bhutta, Sylvia Stinson-Perez, and Dana Hinnant were ecstatic to talk with Procter & Gamble's Susan Baillely. Susan is an authority on fragrance and we could hardly wait to learn more about her and her work as she has a wealth of knowledge about perfume. And you won't want to miss Dana's Beauty Byte for perfume tips. Susan Baillely's Bio:Susan Baillely is a Perfumer ‘a Nose', Senior Scientist in Research & Development, Global Beauty Care for the Procter & Gamble Company.  Susan joined P&G's R&D organization in 1989, after graduating from the University of St. Andrews in the UK with a 1st class honors in Chemistry. Additionally, Susan is an Accessibility Leader for P&G, driving awareness and action on accessible design for the company.Susan currently leads perfume formulation design for Personal and Skin Care products in R&D at Mason Business Center, P&G Cincinnati, USA.  Within Beauty she has also led perfume formulation design for Anti Perspirants, Deodorants and Shave Care.   She is also active in perfume development of new characters inspired by emerging global market trends.Susan is a member of the People with Disabilities Affinity Lead Team at P&G.  She leverages her personal Low Vision experience to drive positive change for P&G's employees and consumers worldwide. She is a Board member for Clovernook Center for the Blind and Visually impaired.  She is married to Gerard, and they have 2 sons Jean-Louis and Jean-Pierre.Supporting Our Advocacy Work:⦁Shop our online store⦁Buy us a cup of coffeeBullet points of key topics & timestamps:0:00 | Welcome2:12 | Susan's sight loss journey3:41 | How do you do job while on the blindness spectrum?5:07 | How are fragrances made?8:31 | How is the fragrance industry adopting accessibility for consumers11:08 | What do you like most about being a perfumer?13:02 | Supporting Bold Blind Beauty13:39 | What route did you take to become a perfumer?15:16 | What are the most popular fragrances for men & women?20:29 | Beauty Byte22:11 | How do we choose a fragrance that works best for us?23:35 | Do people with visual impairments have a heightened level of small than our sighted counterparts?25:44 | What is an absolute no-no when it comes to using fragrance?26:27 | What is the perfect amount of fragrance to use?Finding Bold Blind Beauty On A.I.R.Each podcast episode along with its transcript will be posted here and to Bold Blind Beauty. You can also find Bold Blind Beauty On A.I.R. on iTunes, Google, Amazon Music, Anchor, Spotify, or whichever podcast platform you prefer. Subscribe today!Connect with Bold Blind Beauty to learn more about our advocacy: Join our Facebook community @BoldBlindBeauty Subscribe to our YouTube channel @BoldBlindBeauty Check out our website www.boldblindbeauty.com Music Credit: “New Inspiration” by BasspartoutX https://audiojungle.net/item/new-inspiration/7204018Thanks for listening!❤️

The ability to tell compelling stories can make or break a leader. When a leader is skilled in storytelling, it is easier to express your message to your team and to your clients, and build credibility for yourself, your ideas and your organization. But, how do you tell a compelling story? Is there a fail-safe formula or a structure that we all can follow?We continue our interview series with Paul Smith, one of the world's leading experts on organizational storytelling. In this episode, Paul teaches us how we can organize our thoughts and ideas and create a story structure that can refine our leadership message into an effective story. Listen now and learn how you can inspire and motivate your team and convert clients with your storytelling and lead your business to success.Key Points From This Episode: How can a story structure help craft a better story? Why leaders need a structure for stories they're going to tell.Types of story structureWhy the traditional presentation structure of introduction-body-structure will not work for storytelling.Eight questions to guide the leader when structuring a story.How the 8-question approach works for other types of stories as well. Why the order of storytelling is important.How does a leader prepare for storytelling?Tweetables:“Give your audience a reason to listen to you.”“Spend time cultivating your story so that they're ready to go when you need them.”“The worst time to tell a story is when you don't have a good story to tell.”Links Mentioned in Today's Episode:Lead With A Story websitePaul Smith on LinkedInLead With A Story by Paul SmithSell With A Story by Paul SmithParenting With A Story by Paul SmithThe 10 Stories Great Leaders Tell by Paul SmithAbout Paul SmithPaul Smith is one of the world's leading experts on organizational storytelling. He's one of Inc. Magazine's Top 100 Leadership Speakers of 2018, and the author of three Amazon #1 bestsellers: Lead with a Story (now in its 11th printing, and published in 7 languages around the world), Sell with a Story, and The 10 Stories Great Leaders Tell; in addition to Parenting with a Story and his newest work, Four Days with Kenny Tedford. He's a former executive at The Procter & Gamble Company and a consultant with Accenture prior to that.As part of his research on the effectiveness of storytelling, Paul has personally interviewed over 300 CEOs and executives in 25 countries and documented over 3,000 individual business stories. That's allowed him to reverse engineer what works in storytelling and what doesn't. His work has been featured in The Wall Street Journal, Fast Company, Inc. Magazine, Time, Forbes, and Success Magazine, among others.Paul has trained executives at international giants like Google, Hewlett Packard, Ford Motor Company, Bayer Medical, Novartis, Abbott, Progressive Insurance, Luxottica, Walmart, and Kaiser Permanente, among dozens of others. A 20-year veteran of P&G, Paul worked most recently as director of consumer and communications research for the company's $6 billion global paper business where he led a research team across four continents. He also held leadership positions in corporate finance, manufacturing plants, and sales working closely with major global retailers like Walmart, Costco, Asda, and Sam's Club.Paul holds a bachelor's degree in economics and an MBA from the Wharton School at the University of Pennsylvania. He lives with his wife and two sons in the Cincinnati suburb of Mason, Ohio.

Housey v. Procter & Gamble Company

This episode manages to make a discussion about intellectual property sexy. The reason I could do that, was my dynamic guest, Kenya Pierre. She is an intellectual property attorney and is now a corporate deputy general counsel. You're going to want to stay on until the last moment because we also talk about life lessons and finding joy in your professional life. Who doesn't want to have fun while working? Questions this episode will answer: -why should you care about intellectual property? -what are essential things that anyone should know about intellectual property? -why you should not be ashamed if you don't want to be entrepreneur? -what are some strategies to increase the joy in your life? Connect with Kenya https://www.linkedin.com/in/kenyathackerpierre Resources: Overwhelm Solution Blueprint ebook: overwhelmblueprint.com Telepsychiatry from Dr. Goodwin: askdrgoodwin.com About Kenya: Kenya Pierre is a cum laude graduate in Chemistry/pre-med of Spelman College and a Law Review graduate of the University of Cincinnati College of Law. Kenya first started her law career as a patent attorney with the Procter & Gamble Company in Cincinnati, Ohio supporting the Beauty Care Division. She then moved to Atlanta to support global juice and nutritional research science with The Coca-Cola Company and then subsequently to support corporate research and innovation, litigation, global compliance as the lead business counsel for global nonwovens at the Kimberly-Clark Company in Roswell, GA. Most recently she served as the general counsel for Arauco North America, a leader in composite manufacturing for particleboard, MDF, laminates and other types of composite panels. Currently, she is the deputy general counsel for Strava, the leading internet and app for athletes who wish to track their running and cycling routines. It is a perfect opportunity that blends her legal and athletic background. Kenya has three daughters who keep the family busy with volleyball tournaments. In her “spare time”, she is a certified 200 RYT yoga instructor who enjoys leading others in their journey to well being.

This week on the High Rise our hosts Cy Scott and Emily Paxhia have a fun and fascinating conversation with Troy Datcher, CEO of The Parent Company. Datcher represents the first time a Black CEO has lead a major public U.S. cannabis organization. Previously in his career he served as Senior Vice President and Chief Customer Officer at The Clorox Company where Troy was responsible for the Company's worldwide sales organization. During his tenure, Datcher deployed global sales plans for over $6.7 billion in annual revenue across The Clorox Company's vast portfolio of brands…no big deal. Mr. Datcher's business acumen has lead his career down many other interesting paths, including NASCAR and The Procter & Gamble Company.In this episode Cy and Emily start off by learning about Troy's background and what lead him down the path of becoming a cannabis CPG company leader. Then the conversation moves into talking about the California market and likening it to being like an endurance athlete training at altitude — highly competitive and always breeding the best outcomes.From there, our hosts dive into The Parent Company's outlook for the year ahead and their brand portfolio, where authenticity and connection to the plant is a guiding force for being able to speak directly to consumers. Finally they discuss social equity programs and why it is such an important mission for the cannabis industry to get right.We say it every week, but we think you're going to really enjoy this episode. Troy was such a fun guest to have join us for another great conversation on the High Rise. Please remember to rate and subscribe to us wherever you get your podcasts and be sure to tell your friends about us!https://www.linkedin.com/in/troy-datcher-9a84664/https://ir.theparent.co/governance/executive-management/default.aspxhttps://www.josephineandbillies.comhttps://www.peakz.com

Our new season kick-off episode features an illuminating interview with Ulta CEO Dave Kimbell. Ulta has become one of the most remarkable growth stories in all of retail, growing from a small regional player to an $8 billion powerhouse with more than 1,300 stores and an expanding presence within Target. Dave discusses the brand's evolution and some of the keys to their success, including a relentless focus on the customer (instead of channels), the importance of human-connection and story telling and why physical stores remain critical to their growth strategy.But first we give a shout-out to each other and many of our friends and past podcast guests who were named to ReThink's Top Retail Influencer list. We then take on the big retail news from the past week starting with the monthly US Commerce Department Retail sales data, which were very strong despite many misleading headlines. We also discuss Walmart's new wholesale partnership with two buzzy digitally native brands. AboutDave was named Chief Executive Officer in June 2021 after having previously served as President since December 2019, Chief Merchandising and Marketing Officer since March 2015 and Chief Marketing Officer since February 2014. Prior to joining Ulta Beauty, he served as Chief Marketing Officer and Executive Vice President at U.S. Cellular, Chief Marketing Officer of Seventh Generation, Vice President of Marketing at PepsiCo, and held a number of brand management roles in the Beauty Division of The Procter and Gamble Company from 1995 to 2001. Dave currently serves on the board of directors for Big Brothers Big Sisters of Metropolitan Chicago and Chicago lights, and is a member of The Economic Club of Chicago.October 2021 Ulta Investor Day Presentation About UsSteve Dennis is an advisor, keynote speaker and author on strategic growth and business innovation. You can learn more about Steve on his       website.    The expanded and revised edition of his bestselling book  Remarkable Retail: How To Win & Keep Customers in the Age of Disruption is now available at  Amazon or just about anywhere else books are sold. Steve regularly shares his insights in his role as a      Forbes senior contributor and on       Twitter and       LinkedIn. You can also check out his speaker "sizzle" reel      here.Michael LeBlanc  is the Founder & President of M.E. LeBlanc & Company Inc and a Senior Advisor to Retail Council of Canada as part of his advisory and consulting practice.   He brings 25+ years of brand/retail/marketing & eCommerce leadership experience, and has been on the front lines of retail industry change for his entire career.  Michael is the producer and host of a network of leading podcasts including Canada's top retail industry podcast,       The Voice of Retail, plus  Global E-Commerce Tech Talks  ,      The Food Professor  with Dr. Sylvain Charlebois and now in its second season, Conversations with CommerceNext!  You can learn more about Michael   here  or on     LinkedIn. Be sure and check out Michael's latest venture for fun and influencer riches - Last Request Barbecue,  his YouTube BBQ cooking channel! 

Welcome to the second episode of our new podcast! In this episode, we are joined by Gary McCullough, who's led transformative growth of some of the world's leading companies. Gary has spent an illustrious career in the public company sector as a CEO, President, senior executive, and board member in market leading consumer and commercial businesses, including the Procter and Gamble Company, the William Wrigley Jr company, and Abbott Laboratories. You can find Gary's LinkedIn profile here: https://www.linkedin.com/in/garyemccullough/. Breakthrough Global website: https://www.breakthroughglobal.com/ LinkedIn: https://www.linkedin.com/company/breakthrough-group/ Dr Bart Sayle: https://www.bartsayle.com/

In this episode, Susannah discusses conundrums such as:- How the system is more important than the individual in innovation, yet the human is also far more important than the system;- How we don't really understand the problems we're facing, and yet the most powerful step forward will come from understanding the problems;- How although we are generally not very good at collaborating or communicating, it's what we care about most;- And much more.Susannah Childers is the Founder and Creator of Possibility at Ah Ha! Which she has run for the past twenty-five years. She is an experienced facilitator of Organizational Learning, Innovation, Design Thinking, Strategic Planning, Knowledge Transfer, Market Research, and all-around fun and productive visual meetings. Susannah has a BA in Economics and Spanish from Washington University in St. Louis and an MBA from Northwestern University's Kellogg Graduate School of Management. Prior to Ah Ha!, Susannah worked at Helene Curtis (now Unilever) and The Procter and Gamble Company connecting teams and driving learning and innovation. Susannah is an international speaker on the topics of insight, leadership, and innovation. She recently presented at the Creative Problem Solving Institute (Buffalo,NY), Mindcamp Canada in Toronto and the African Creativity Conference in South Africa. She lives in the beautiful North Carolina mountains with her husband Wayne. Susannah's work helps clients connect knowledge and experiences to drive innovation and discovery.

In this episode, Dr. Monikah and Amy interview Yamilca Rodriguez to talk about Archetype branding. Yamilca Rodriguez is best known as a Former brand Leader at the most significant brand building company globally, the Procter & Gamble Company.For over decades, she has been helping brands, and individuals create unforgettable brand experiences. She was featured on Forbes Magazine, The Voice-Tribune, The Courier-Journal, Today's Woman, and StyleBlueprint. She is a 2-time #1 bestselling author of Women Who BossUp and Ignite Entrepreneur.  She has worked on billion-dollar brands like SKII, Olay, and Crest 3D White, to name a few.  She was a TEDx speaker and has spoken nationally and Internationally.  She was nominated for Most Admired Women in the beauty category for two years in a row. She has done everything from teaching yoga to teaching MBA students Design Thinking. When she isn't creating bespoke experiences, she travels the world, helping women grow their business fashionably.  She loves spending time with her husband and stepson in their Kentucky home. 

Storytelling for business with Paul Andrew Smith Paul Smith one of the world's leading experts in business storytelling. He's one of Inc. Magazine's Top 100 Leadership Speakers of 2018, a storytelling coach, and bestselling author of the books The 10 Stories Great Leaders Tell, Sell with a Story, Lead with a Story, Parenting with a Story, and Four Days with Kenny Tedford. He holds an MBA from the Wharton School, is a former consultant at Accenture, and former executive and 20-year veteran of The Procter & Gamble Company. In this episode you will learn: The different between a sales story and a sales pitch Why do stories work so well in sales The most important stories you can tell How to get buyers to tell their stories How to create the right emotional engagement in stories Tips to craft stories well You can connect with Paul here: https://www.leadwithastory.com Twitter ‎@LeadWithAStory Linked in https://www.linkedin.com/in/smithpa9 Facebook Paul Andrew Smith - Author & Speaker

Thank you for tuning into my podcast, “Snack Sized Sales,” where I focus on sharing three actionable tips on one topic that you can use to transform your sales. Today, my guest is Dr. Eva Heintz, the Global Marketing & Sales Excellence Manager at Solvay, who will share her incredible journey, how to build an effective sales and marketing strategy, and why passion and empathy are critical to success in business while also positively impacting lives.  Eva holds a Ph.D. in Chemistry from Georgia Institute of Technology and has extensive experience with management roles in multiple publicly-traded corporations. During her years at The Procter & Gamble Company, her contributions in science and leadership were recognized through The Power of You award. She has spent the last 14 years at Solvay and also serves as the Chair of the Board of Directors for Solvay North America Good Government Fund.  Eva has also had the honor of being nominated for Georgia Tech's Women on Distinction and being named one of the finalists for Top 10 Women in Healthcare by PR News. In addition to her day job, Dr. Heintz started Solvay X-factor, an ERG dedicated to mentoring, developing, and networking women within Solvay. Outside of Solvay, Eva sits on the Board of BioProcess System Alliance and on the Advisory Board of The Swinney Foundation (non-profit dedicated to Single Parents). In addition, Dr. Heintz, along with others, is launching the first U.S. Cohort for Thrive With Mentoring, another non-profit to mentor women across disciplines. On Today's Episode of Snack Sized Sales: [01:28] Chasing what you want and being passionate about things you want to see happen: Eva's incredible journey of success [03:08] From scientist to manager then from marketing manager to the global marketing and sales excellence manager [06:22] Her experience in leading diverse sales and marketing teams [07:30] The importance of delineating between personal feelings and what's right for one's business [08:42] Is the consumer/customer really the boss? [10:56] Understanding your market at every step of the value chain [13:55]A major highlight of her successful career and how she achieved it Connect with Eva Heintz: https://www.linkedin.com/in/evaheintz/ (Linkedin) Rate, Review, Learn and Share Thanks for tuning into the Snack Sized Sales podcast! If you enjoyed this episode and want to learn even more about what it takes to simplify and transform your company's back-office and online customer journey. Don't forget to tune into our other shows and share your favorite episodes on social media! Join the community of Snack Size Sales fans onhttps://www.facebook.com/WesleyneGreerCEO ( Facebook), https://twitter.com/WesleyneGreer (Twitter),https://www.linkedin.com/in/wesleynegreer/ ( LinkedIn) and https://www.transformedsales.com/ (visit my website )for even more content, information, and resources about leveraging the media.

hi i am here with paul andrew smith, Paul Smith is one of the world’s leading experts on organizational storytelling. He’s one of Inc. Magazine’s Top 100 Leadership Speakers of 2018, a storytelling coach, and the author of three Amazon #1 bestsellers: Lead with a Story (now in its 11th printing, and published in 7 languages around the world), Sell with a Story, and The 10 Stories Great Leaders Tell; in addition to Parenting with a Story and his newest work, Four Days with Kenny Tedford. He’s a former executive at The Procter & Gamble Company and a consultant with Accenture prior to that. Ari Gronich 0:07 Welcome back to another episode of create a new tomorrow. I'm your host, Ari Gronich. And I have with me Paul Smith. Paul is a former Procter and Gamble, employee with consumer communications and research. He's one of Inc magazine's top 100 leadership speakers in 2018. His work has been featured in The Wall Street Journal, Fast Company time, Forbes, and Success Magazine, among others, is a an MBA from the Wharton School, University of Pennsylvania, best selling author, and he leads with a story and I'm gonna let him kind of get into what it is that he's going to be doing and talking about, because he's an incredible storyteller. And he talks about leadership with that. So Paul, why don't you kind of give us an update of background on why you became who you are? And and what you have to offer people that is absolutely needed in in the world at the moment? Yeah, I Paul smith 1:10 think our what you just covered was my my background up until about 2012. So at that point, I was 20 some odd years into my professional corporate career. And along that path, I just got fascinated with this concept of storytelling. And, and that kind of frustrated me, because, you know, they they didn't teach me about storytelling at the Wharton School, they didn't teach me that when I joined Accenture, they didn't teach me that when I joined the Procter and Gamble company. But yet I was I was beginning to recognize how important of a skill set that was to be successful in the profession that I was in, or in business in general. And so I started interviewing leaders whom I admired and thought were particularly good at it first inside the company, and then outside the company. And I mean, at this point, I'm up to around 300 or so like individual one on one face to face two hour long interviews I've conducted with these CEOs and executives from all over the world, like 25 countries around the world. And pretty quickly in that journey, I realized that you know, if I want to know this that badly, probably other people do as well. And so it stopped being my own little selfish learning journey, and became an idea for a book. And so that that's what led to my first book lead with a story which came out in 2012. And then that led to another and another and another night, my my fifth book just came out a few months ago. And so what I ended up doing was pretty quickly, leaving my corporate career and becoming a full time author and speaker and trainer on the subject of storytelling for leaders or for salespeople, I've got one of my books is on, you know, sell the story for salespeople, why there's one for parents, you know, a couple of them are for for leaders. Ari Gronich 2:54 So do you think that storytelling has become a dying art? As far as practice? Or do you believe that it's going to have a resurgence? Because I know that, for me, at least, my cultural history is all about storytelling. You know, if you look back, it's like, you know, what happened back then? Because that person who is they're told their grandfather, you know, told their kid who told their kid who told their kid who told their kid and, and that's how, at least in my culture, we, we learn. And so, but in a lot of cultures, it's not that way so much as dictatorial. Here's what you do, but there's no context of the story behind it. So how does how does that play out in in modern world? And why is it that it's such a fascinating thing, we all love to hear people's stories? Paul smith 3:59 Yeah, so I think, personally, you know, in people's lives, I think storytelling has always been, you know, an important part of human socialization and family and things like that, in the working world, what my, what I've learned through my research in this is that I think storytelling was actually important, even in the business world, you know, or the, the world of commerce for centuries. But then I think there was a period of time in the early 1900s, where it fell out of favor. And that's when you started to have professional business schools, you know, you know, Harvard and Wharton and, you know, etc, training people to become professional business people, which before that really wasn't a thing, right? If you a professional was a lawyer or a doctor or something, but a business, anybody can be a business person, right? Just go start a company. Well, in the early 1900s, we started to credential eyes and professionalize business. And if you wanted to be viewed as part of the avant garde part of new business? You You, you probably didn't do a lot of storytelling, because that seemed old school. Right, you know, a new business leader would lead with a bunch of spreadsheets and, and like you said, dictatorial, you know, methods of leading and and, you know, having a very clear vision and using a bunch of management techniques and things like that, and storytelling wasn't one of them. And so I think it fell out, I think you asked is storytelling, you know, falling out of favor. I know, I think it did fall out of favor 100 years ago, and about 20 or so years ago, I think it started to make its resurgence. Ari Gronich 5:37 Okay, sounds good to me, because I again, I really like having stories be part of, at least for me, my business itself. You know, why? everybody always asks, Why did you become this performance therapist, and I have to tell them, you know, I, I started out as an athlete, I was five years old, I was playing, you know, three years old, doing gymnastics, five years old martial arts, playing baseball, doing all these things, and I kept getting injured. And so I had to figure out how to heal myself. And you know, that story is kind of the repetition that I play out when when somebody asks, I know, a friend of mine is doing these things called the story of your business and their books about why you started your business. And they're like coffee table books and things. And that's starting slowly to build. So how do we build that momentum? so that it becomes second nature, again, for people to be storytellers? And do we need our population to actually connect together again, because, you know, lock parties, same thing, people are so separated, that it doesn't occur to them? Maybe? So is that a possibility to rebuild that culture? And do you think that the storytelling will bring us together versus separating us apart? Yeah, Paul smith 7:13 so there are a few things in there to unpack First of all, about that coffee table book about the story of your your business. That typically, I would call that the main story, there is the founding story. And, and I think that's a very important story for businesses, for people, for leaders to be able to tell about the company they work in. And in fact, I think it's the first story you need to be able to tell. But it's not the only one. And, in fact, when people say, the story of our business, they often make the mistake of assuming Well, we just have one story. Like, you know, in fact, companies will hire me to, hey, we need you to come and help us tell our story better. And the first question I asked them, when I get on the phone with them just to plan the event is when you say our story, what what do you mean? And then they say all these things? Oh, well, you know, we've got this really unique process of innovation. And, you know, the way our the way the company started was really unique. And our strategy is is, is really interesting, and the first product that we've ever made. So yeah, we want you to tell us tell that story. You realize you just rattled off like five different stories. I mean, you don't have one story. I mean, that would be a novel, right? If you were to write your one story, and nobody in a business conversation, has time to listen to a three hour story. They don't have time to listen to a 30 minute story, you know, you need these are three or four minutes stories that you would tell. Ari Gronich 8:39 So is this something that that you would recommend like nowadays, everything is online. So should this be something that that we do online is like a video as well as, you know, a written version of it, that people can really feel the energy of the person when they're telling that story? Or Paul smith 9:02 I think video is a video is a fabulous medium to tell stories, right? Because it's so much richer than just the written word on a piece of paper or on a blog post or something like that. So yeah, I definitely encourage people in fact several of my clients you know, after we go create a story with them, they'll go hire somebody to help produce a video in fact, I'm I'm now starting to partner with somebody I've got a call with him right after this with a production studio in California to do exactly that to take stories from idea to concept to story scripting, and then all the way to having it you know, produced into a final video. I think that's a fabulous way and it's easier to tell it then because you don't have to be there face to face every time they can just they can go watch the video, Ari Gronich 9:46 right? Absolutely. Yeah, I have a friend's company that does the videos. And another friend who does books, which is really interesting ones in Miami. One's a nomad at this point, traveling Nomad. In those stories, there are certain elements that people would probably want to highlight and accentuate, you know, so what are the kinds of elements that somebody who's watching the video would want to hear or see or feel based on what's going on in that story? So what are like, the basic elements? Paul smith 10:29 Yes, well, the first and most important thing for the person telling the story to understand is, what's the lesson that you want the audience to learn? You know, like, in fact, what do you want them to think feel? Or do the three things I coach people like you need to you need to have an objective in your mind, you shouldn't just be telling people stories to entertain them, right? You're telling them for a reason you're trying to accomplish something, you're either trying to get somebody to think, feel or do something different than they are today. So start, you start with that. And then once you have that end in mind, then you go pick the story to tell that will accomplish that objective, right? So then you got to go find something that actually happened in the world and your experience and your business and your personal life or whatever, that will motivate somebody to do that to either think, feel or do something differently. And then you craft that into a story. And so but you start with the end in mind, right? What do I want people to think feel or do differently, go find a story that will convince them of that, then you craft the story. And there are little things that you'll want to do to make the story effective, like, have the right structure to the story. These are just like I said, three or four minutes stories. So you know, you need to have a tight structure. And I teach a very specific structure, the eight questions your story needs to answer and in this particular order for the story to make the most sense. And there are specific techniques that you can use to create the right emotional engagement in a story. Ari Gronich 11:52 Okay, reciprocal conversation. Awesome. Is there anything else that you'd like to share with the audience? Something that, you know, tips tricks? I mean, you've you've been dropping a lot of actionable steps already. But I always ask, Is there two or three, four actionable steps that somebody can take to learn to learn this skill skill? Because now we went now we know kind of some of the formats, but the concept is not implementation. So what are some things that implement this skill set? Paul smith 12:31 Yes, I'll give you one more is how to create a surprise ending. And you can do it with almost any story. And it's important that you do by the way, not just because it makes the story more interesting or entertaining, it does that. But in in business stories or parenting stories, your goal is to affect change, right? You're trying to get people to do something different. And it's important for them to remember the story that you tell them because the lesson is embedded in the story. A surprise ending literally physiologically makes the story more memorable. Because when somebody is surprised, there's a little bit of adrenaline that's released in their system. And studies show that when you've got more adrenaline in your system, your memory process works better or more efficiently. So you literally your memory is improved, while that adrenaline is still kind of coursing through your your system so and a surprise triggers that so there's a practical reason to put a surprise into a story like this. And you can put you can you can make a surprise ending out of almost any story and I'll just I'll illustrate it for you right now. So there's a young boy named James nine year old kid. He's in the kitchen with his mom and his mom's sister. So while mom and Auntie are sitting at the kitchen table, having a cup of tea, James is standing at the stove, watching the tea kettle boil, and he's just fascinated with it. Right? He's watching the jet of steam come out of the top of the tea kettle and he's gonna get a spoon and he holds it up there into the jet of steam and watches little drops of water condense on the spoon and trickle down and drips into a cup. He's yellow cup sitting there to catch the water and he's just watching the cycle go over and over and over again. He's fascinated with it. Eventually, his mother gets tired of him in the kitchen and she just barks them she's like James, like, go do your homework, read a book, ride your bike, like, Aren't you embarrassed just wasting your time staring at the tea kettle boiling? Well, fortunately, young James was undaunted by his mother's admonition because 20 years later at the age of 29, of course, and in the year 1765. James Watt reinvented the steam engine, ushering in the industrial revolution that we of course, all benefit from today, and all based on that fascination with steam that he developed at the age of nine in his mother's kitchen. All right now, the first time I read that story, was in a book titled James Watt, right Is it a story a biography of the inventor of the steam engine, right. So Of course, it was no surprise to me at all that the story in chapter one about nine year old James was a story about the inventor of the steam engine, of course, right? The whole book was about him. But to you and the people listening unless you happen to be a history buff, that was probably a surprise at the end, when you realize, Oh, that was James Watt, the inventor of the steam engine, right? And why was it a surprise? Simple, because that didn't tell you his last name until the end of the story. Right? presto, surprise ending. So the technique is, you take something that belongs at the beginning of the story, the main character's name, right, it's a question number three out of the eight questions is who's the main character? most human beings expect to know who the main character is? Early in the story? It's, it's natural. So you're breaking that natural expectation, take something from the beginning of the story, and move it to the end of the story. Presto, you've created a surprise that you do with almost any story. Ari Gronich 15:59 Nice. Thank you so much for all of that. And I really enjoyed this interview. How can people get ahold of you if they want to work with you? Paul smith 16:10 Yeah, thanks. Probably my websites, the easiest, which is leadwithastory.com is the name of my first book. I guess it wasn't more creative with naming websites after that. But yeah, leadwithastory.com it's got links there to all my books and training courses and my contact information and all that. Ari Gronich 16:26 Awesome. Thank you so much. And we really appreciate you being here. There's been some great actionable steps. Remember to like, subscribe, and review rate and review. This podcast. We want to be able to get it out to you and give you all kinds of tips and tricks on how you can make your business and your life a success and how you create a new tomorrow today. I'm your host, Ari Gronich and we will see you on the flip side next time. Thank you so much.

hi i am here with paul andrew smith, Paul Smith is one of the world’s leading experts on organizational storytelling. He’s one of Inc. Magazine’s Top 100 Leadership Speakers of 2018, a storytelling coach, and the author of three Amazon #1 bestsellers: Lead with a Story (now in its 11th printing, and published in 7 languages around the world), Sell with a Story, and The 10 Stories Great Leaders Tell; in addition to Parenting with a Story and his newest work, Four Days with Kenny Tedford. He’s a former executive at The Procter & Gamble Company and a consultant with Accenture prior to that.  Ari Gronich 0:00 Has it occurred to you that the systems we live by are not designed to get results? We pay for procedures instead of outcomes, focusing on emergencies rather than preventing disease and living a healthy lifestyle. For over 25 years, I've taken care of Olympians Paralympians a list actors in fortune 1000 companies, if I do not get results, they do not get results. I realized that while powerful people who control the system want to keep the status quo, if I were to educate the masses, you would demand change. So I'm taking the gloves off and going after the systems as they are. Join me on my mission to create a new tomorrow as I chat with industry experts, elite athletes, thought leaders and government officials about how we activate our vision for a better world. We may agree and we may disagree, but I'm not backing down. I'm Ari Gronich. And this is create a new tomorrow podcast. Welcome back to another episode of create a new tomorrow. I'm your host, Ari Gronich. And I have with me, Paul Smith. Paul is a former Procter and Gamble, employee with consumer communications and research. He's one of Inc magazine's top 100 leadership speakers in 2018. His work has been featured in The Wall Street Journal, Fast Company time, Forbes, and Success Magazine along among others, an MBA from the Wharton School, University of Pennsylvania, best selling author, and he leads with a story and I'm gonna let him kind of get into what it is that he's going to be doing and talking about, because he's an incredible storyteller. And he talks about leadership with that. So Paul, why don't you kind of give us an update of background on why you became who you are? And and what you have to offer people that is absolutely needed in in the world at the moment? Paul smith 2:08 Yeah, I think what you just covered was my my background up until about 2012. So at that point, I was 20 some odd years into my professional corporate career. And along that path, I just got fascinated with this concept of storytelling. And, and that kind of frustrated me, because, you know, they they didn't teach me about storytelling. at the Wharton School, they didn't teach me that when I joined Accenture, they didn't teach me that when I joined the Procter and Gamble company. But yet I was, I was beginning to recognize how important of a skill set that was to be successful in the profession that I was in. You're in business in general. And so I started interviewing leaders whom I admired and thought were particularly good at at first inside the company, and then outside the company. And I mean, at this point, I'm up to around 300 or so like individual one on one face to face two hour long interviews I've conducted with these CEOs and executives from all over the world, like 25 countries around the world. And pretty quickly in that journey, I realized that you know, if I want to know this that badly, probably other people do as well. And so it stopped being my own little selfish learning journey, and became an idea for a book. And so that that's what led to my first book lead with a story which came out in 2012. And then that led to another and another, and another, and my, my fifth book just came out a few months ago. And so what I ended up doing was pretty quickly, leaving my corporate career and becoming a full time author and speaker and trainer on the subject of storytelling for leaders or for salespeople, I've got one of my books is on, you know, sell the story for salespeople, why there's one for parents, you know, a couple of them are for for leaders. And so yeah, just led to a radical shift in my career. So So in the last eight years, this is what I've done full time as research and write on the subject of the art and the science of storytelling to help you be more effective at work and then conducting speaking engagements and training workshops on those topics. Ari Gronich 4:10 So do you think that storytelling has become a dying art? As far as practice or do you believe that it's going to have a resurgence? Because I know that, for me, at least, my cultural history is all about storytelling. You know, if you look back, it's like, you know what happened back then? Because that person who is they're told their grandfather, you know, told their kid who told their kid who told their kid who told their kid and, and that's how, at least in my culture, we, we learn and so, but a lot of cultures, it's not that way so much as dictatorial. Here's What you do, but there's no context of the story behind it. So how does how does that play out in in modern world? And why is it that it's such a fascinating thing we all love to hear people's stories? Paul smith 5:15 Yeah, so I think, personally, you know, in people's lives, I think storytelling has always been, you know, an important part of human socialization and family and, and things like that, in the working world, what my, what I've learned through my research, and this is that I think storytelling was actually important, even in the business world, you know, or the, the world of commerce for centuries. But then I think there was a period of time in the early 1900s, where it fell out of favor. And that's when you started to have professional business schools, you know, Harvard, and Wharton and, you know, etc, training people to become professional business people, which before that really wasn't a thing, right? If you're a professional was a lawyer or a doctor or something, but a business, anybody could be a business person, right? Just go start a company. Well, in the early 1900s, we started to credential eyes and professionalize business. And if you wanted to be viewed as part of the avant garde part of new business, you you, you probably didn't do a lot of storytelling, because that seemed old school. Right, you know, a new business leader would lead with a bunch of spreadsheets and, and like you said, dictatorial, you know, methods of leading and and, you know, having a very clear vision and using a bunch of management techniques and things like that, and storytelling wasn't one of them. And so I think it fell out, I think you asked is storytelling, you know, falling out of favor. I know, I think it did fall out of favor, 100 years ago, and about 20 or so years ago, I think it started to make its resurgence into the business world, because there are a lot of books written on the topic of leading, you know, with stories, starting about 20 years ago and mind. So mine was certainly not the first of them. And I won't be the last. But about 20 years ago, the resurgence of interest in bringing storytelling back into the business world started and I think we're still still early in that resurgence. And more and more people are becoming interested in how to use storytelling to either be a better leader or be a better salesperson be a better marketer to help them communicate their their ideas better, even if they're don't if they don't fit into any of those buckets. So that's where I think we are I think we're on an upswing not a downswing. Ari Gronich 7:32 Okay, sounds good to me, because I again, I really like having stories be part of, at least for me, my business itself, you know why? everybody always asks, Why did you become this performance therapist, and I have to tell them, you know, I, I started out as an athlete, I was five years old, I was playing, you know, three years old, doing gymnastics, five years old martial arts, playing baseball, doing all these things, and I kept getting injured. And so I had to figure out how to heal myself. And you know, that story is kind of the repetition that I play out when when somebody asks, I know, a friend of mine is doing these things called the story of your business and their books about why you started your business. And they're like coffee table books and things. And that's starting slowly to build. So how do we build that momentum? so that it becomes second nature, again, for people to be storytellers? And do we need our population to actually connect together again, because, you know, block parties, same thing, people are so separated, that it doesn't occur to them? Maybe? So is that a possibility to rebuild that culture? And do you think that the storytelling will bring us together versus separating us apart? Paul smith 9:08 Yeah, so there are a few things in there to unpack First of all, about that coffee table book about the story of your your business. That typically, I would call that the main story, there is the founding story. And and I think that's a very important story for businesses, for people, for leaders to be able to tell about the company they work in. And in fact, I think it's the first story you need to be able to tell. But it's not the only one. And, in fact, when people say the story of our business, they often make the mistake of assuming Well, we just have one story. Like you know, in fact, companies will hire me to Hey, we need you to come and help us tell our story better. And the first question I asked them when I get on the phone with them just to plan the event is when you say our story, what what do you mean? And then they say all these things? Oh, well, you know, we've got this really unique process of Innovation and, you know, the way our the way the company started was really unique. And our strategy is, is really interesting and the first product that we've ever made. So yeah, we want you to tell us tell that story, you realize you just rattled off like five different stories. I mean, you don't have one story. I mean, that would be a novel, right? If you were to write your one story, and nobody in a business conversation, has time to listen to a three hour story, they don't have time to listen to a 30 minute story, you know, you need, these are three or four minutes stories that you would tell. So the story of somebody's life is a series of short stories. And that's what I people need to realize is, you don't have one big story, you have a bunch of little stories, and you need to figure out which ones are important. And when to tell each one because there is zero opportunities to tell all of them in one sitting, that will never happen, right? So you need to figure out which one's which of those little stories are the most important, and the founding story is one of them. But it's just a three or four minute story about why the founder of the company founded the company. It's not about the 25 years since then, and all the money you've made and the successes and the failures, those are all different stories. The founding story is just about that one incident where the the owner said, You know what, I am done working at this company. I'm gonna start my own company. It I hate it here. Like nobody ever, ever quit their job, risked everything to go start a business for a boring reason. There's always an interesting story behind that. But that's story number one. So what I what I did in my last book is called the 10 stories great leaders tell. And I just tried to outline it's a very short book, you can read it in an hour. It's just about what are the most important 10 stories, but it's, but it's that's only 10. There are dozens more that you should tell. But if you're interested and say with those 10 hour, but the founding story is number one, Ari Gronich 11:48 no, absolutely. Absolutely. Yeah. Okay, so Paul smith 11:51 so that's first is where we call it a where we came from story. That's your founding story. All right. But it's not everything that happened after that, just the founding story. The second one is why we can't stay there. So that's a case for change story, there's probably something going on in your business that you need to make a change. Where we're going is the third story. So that's a vision story. And how we're going to get there, which is a strategy story, because a strategy is about how you're going to get from where you are now to where you want to be. So if you think about those four stories, those first four, any leader who can tell those four stories can easily articulate where we came from, why we can't stay there, where we're going and how we're going to get there. And that's the kind of direction that everybody needs in an organization to come from the leaders, right? That's four different stories. It's not one story. It's four different stories. So the next four kind of go together as well. But they're more about who we are as an organization. So that's what we believe that's a corporate values story, who we serve. So that's a story about the customer. So everybody can get a visceral feel for who we're working for what we do for our customer. So that's a classical sales story, and how we're different from our competitors. So that's why I call it a marketing story. Because marketing is generally about how you're different from your competition. So again, if you can tell those four stories, you can easily articulate who we are, who we work for what we do for them and how we're different than our competitors. Right? every leader has got to be able to do that. And that leads to more so the last two are, the last two are more personal to you, the leader, why I lead the way I do. So that's a personal leadership philosophy story, and why you should want to work here, not you, but whoever you're talking to, right. So that's a recruiting story, because every leaders job is to make sure talented people come into the organization and follow the leadership. Now there are dozens of other types of stories that I cover in my my other books, but if I had to pick a most important 10 those would be the most important ones to like, start there, but then continue to build your storytelling repertoire. But you got to recognize those are all different stories. So there is no one story for a company there are lots of them. Ari Gronich 13:51 So is this something that that you would recommend like nowadays, everything is online? So should this be something that that we do online is like a video as well as, you know, a written version of it that people can really feel the energy of the person when they're telling that story? Or no as I Paul smith 14:15 think video is a Yeah, video is a fabulous medium to tell stories, right? Because it's so much richer than just the written word on a piece of paper or on a blog post or something like that. So yeah, I definitely encourage people in fact several of my clients you know, after we go create a story with them they'll go hire somebody to help produce a video in fact I'm I'm now starting to partner with somebody I've got a call with him right after this with a production studio in California to do exactly that to take stories from idea to concept to story scripting, and then all the way to having it you know, produced into a final video. I think that's a fabulous way and it's easier to tell it then because you don't have to be there face to face every time they can just they can go watch the video right? Ari Gronich 15:00 lately? Yeah, I have a friend's company that does the videos. And another friend who does books, which is really interesting ones in Miami and one's a nomad at this point, traveling Nomad. In those stories, there are certain elements that people would probably want to highlight and accentuates, you know, so what are the kind of elements that somebody who's watching the video would want to hear or see or feel based on what's going on in that story? So what are like, the basic elements? Paul smith 15:41 Yes, well, the first and most important thing for the person telling the story to understand is, what's the lesson that you want the audience to learn? You know, like, in fact, what do you want them to think feel? Or do the three things I coach people like you need to you need to have an objective in your mind, you shouldn't just be telling people's stories to entertain them, right? You're telling them for a reason you're trying to accomplish something, you're either trying to get somebody to think, feel or do something different than they are today. So start, you start with that. And then once you have that end in mind, then you will pick the story to tell that will accomplish that objective, right? So then you got to go find something that actually happened in the world and your experience and your business and your personal life or whatever that will motivate somebody to do that to either think, feel or do something differently. And then you craft that into a story. And so but you start with the end in mind, right? What do I want people to think feel or do differently, go find a story that will convince them of that, then you craft the story. And there are little things that you'll want to do to make the story effective, like, have the right structure to the story. These are just like I said, three or four minutes stories. So you know, you need to have a tight structure. And I teach a very specific structure, the eight questions your story needs to answer and in this particular order for the story to make the most sense. And there are specific techniques that you can use to create the right emotional engagement in a story. There are techniques to create a surprise ending in a story, which is maybe not as obvious, but is actually important in a business story, not just for an entertainment Hollywood Story. And that's because a surprise actually makes the story more memorable. And if the story is more memorable than your idea will be more memorable. You know, you also want to use dialogue. And so they're all the kind of things that you know, somebody in Hollywood would use, you can use the same techniques to create your little three minute story that they're using on a bigger scale. Ari Gronich 17:34 That's awesome. So I'm going to take it a little bit away from the business side at this moment. And I'm going to I'm going to push it into what kind of is going on in our current world with politics. One of the things that I loved about ross perot. Yes, I loved ross perot. Paul smith 17:56 Yeah. And God rest his soul. And here's Ari Gronich 17:58 what we got to do. We got to get rid of that NAFTA business right there. But what he would do different than any politician that I've seen in modern, at least times, is he would go on, he would purchase 30 minutes slots. And he would explain a policy. And the reason why that policy wasn't good. And here's the numbers, and here's the information, and here's what it's going to do to the community. Right. And he would explain it in ultra detail. And I wonder why the politicians go and do these mini, like sound bites, and they never go on and really take the time to tell the story of, of their policy of what they're doing, of why they're doing it to get the onboarding of the citizenry. They scare them with the sound bites the stories with it, you know, in my opinion, enlighten them. So Paul smith 19:01 yeah, so a few things in that, um, first of all, I think the our entire society has suffered a radical shortening of our attention span in the last couple of, like, decade or so. And that's unfortunate. I think, you know, there's a lot of reasons to blame for that, you know, social media has done that television has done that, you know, we all have a very short attention span when I started doing training videos for LinkedIn learning out in California. You know, we had seven or eight minute video segments that we would shoot for, you know, one or two hour training course. Well, now they want them in two or three minutes, you know, because just because people's attend to they can't I can't watch a video for more than three minutes without checking my phone, you know, which is kind of sad, but so that's part of the problem. The other thing I think I would, I would say about that is that that 30 minute detailed explanation that ross perot would give about his policy. I don't call that a story. I call that a 30. minute explanation, right? I mean, he's explained, he's going into detail about the numbers. And, you know, and and I think we need that storytelling should not be the only communication vehicle that you use. In fact, it shouldn't even be the most frequent one. In fact, I tell the folks, I coach that only 10 to 15% of the words coming out of your mouth should be in the form of a story 85 to 90% of the time you're talking or writing or whatever, should be normal prose, right, it should be like what ross perot was doing just somebody, I'm just explaining this to you, let me just explain my idea to you, but 10 to 15% of time. So if you've got a one hour meeting 10 to 15% is six to nine minutes. So out of that ross perot half hour, that's three to five minutes, out of a half an hour, I think he should be telling a story. And the stories are only two or three or four minutes long. So he's got time for one or two story short stories during that 30 minutes. And those stories are going to be helpful to illustrate the point he's going to make so he can he can talk about, you know how to get rid, we ought to get rid of this NAFTA thing. And here are my five reasons why and here's the impact that's going to have on our economy. And it's going to have an impact on real people too. So for example, there's a guy named Bob, I met down in Dallas, Texas last month, and he got he lost his job, because his job got moved over to, you know, to Mexico, and, and, you know, he's going to tell a personal story about that guy, and how NAFTA impacted his life and his family and his kids. And then he's going to get back to the, you know, next idea on his list, but that's just going to be a three or four minute two or three minutes story that he tells in the middle of that 30 minute discussion, we need the 30 minute discussion. But if you were to ask people a week after that ross perot 30 minute explanation, what they remember the most from it, what do you think it's gonna be Ari Gronich 21:47 the story, Paul smith 21:48 it's gonna be the three minute story about Bob who got fired in Dallas, right? So. But if all he did was tell stories for 30 minutes, nobody would know what to remember. So you can't or you shouldn't overuse storytelling, either. You need to explain it, and then use stories to punctuate the key ideas and make it memorable and compelling. Right. Ari Gronich 22:10 Hold on one second. I just got to turn on a light. So a little bit green on my face. Awesome. That's a little bit better. I don't look like in anymore. All right. So So I watch, you know, politicians all the time, and they'll go into that story of the person that was affected by the thing, right. And a lot of times, it'll sound contrived story sounds made up almost even if it's not, it's very polished, our story supposed to be really polished, or are they supposed to be authentic? Because that that is what connects with me. Although I see the politicians and it never feels really authentic, the stories that they're telling. Paul smith 23:38 Yeah, I agree. And that's why I don't I don't write books about storytelling for politics, because I, I do feel like they mostly come across that way. So if you find yourself ever using the words, let me tell you a story. Nothing that comes after that is going to sound authentic. Right? So it's when that it's when that politician makes the point and then they go, so let me tell you a story about Bob and in Dallas. Well, you've already made it sound like a big production and any, any if he delivers that story in a really polished way. Yeah, it's gonna sound contrived and, and lack authenticity. In fact, when I was doing the research for the book, sell the story I interviewed, obviously, a bunch of salespeople, but I also interviewed buyers, professional procurement managers, who listened to salespeople sell to them all day, and ask them, what is it that makes a sales pitch sound like a sales pitch? And they all told me the same thing. They said the moment the conversation turns from conversational the tone of the conversations turns from conversational and extemporaneous to something that sounded scripted and memorized, they say that's when I knew the sales pitch had started. And that's when the hairs on the back of my neck would stand up. And I would get defensive and like, you know, you don't want to have that effect on people. And that's the same effect I think those politicians have on people when they go into that kind of Storytelling mode. And so I tell people, you know, the tone of your voice shouldn't change, when you start to tell a story, it should just, it should flow in the conversation very naturally. So if somebody were to ask you, if you're in the office and you're in a, in a meeting with somebody, and they tell you about a problem they're having, and you're the boss, and you say something like, yeah, that's a tough problem. Let me tell you what I did five years ago, when I when I had your job, and I ran into that problem. And then you start telling your story. Like, that's a genuine story. Okay, I've got that problem. And you're about to tell me what you did when you had my job. And you ran into that problem. Now, I don't know yet if you were successful at it, or you're a failure at it. But either way, I'm going to learn something, right. So I want to hear that story. So that's a much better way to, to move into a story then let me tell you a story. And then you're gonna deliver it, you're gonna have some arms and ORS, and it's not going to be perfectly polished, and you're not going to memorize it word for word. And, and, because that's not the way people talk, people don't talk in perfect grammar. They talk and halts and stops, and they start a sentence over and they'll, you know, stutter a little bit, and your story should sound the same way. So in fact, I tell people, don't even script your story out word for word, because if you do, you'll be tempted to memorize it. So you should only script out you shouldn't script it. only write down your story in bullet points. So just and it's the answer to the eight questions. I know, I haven't told you what the questions are. But you know, the eight questions the story needs to answer you should have bullet point answers to the questions. And that's what you memorize. That's like, the outline of your story. And then every time you tell the story, it'll sound like the first time you've ever told the story because it will be the first time you've ever told the story exactly that way. Right? Ari Gronich 26:42 So, you know, it's funny, because I've done a lot of speaker training, I was, you know, peak potentials train the trainer's john Childers and his $25,000 speaker trainer, which back then was probably one of the best speakers on the planet, john Childers. I mean, and, you know, one of my, one of my mentors, and a lot of people's mentors, Les Brown, he's very well known for repeating the same story over and over and over again, and it is absolutely memorized, however, and it's like, word for word every time so you can play multiple speaking engagements. And, and almost, you know, make them overlap. Right. But he never sounds like, like, He's right, going based on a script ever. And that's just like a tone. But I I've actually done as a speaker, I've, I've never written out a full script, I can't, it actually hurts my brain and my soul to write a full script for something I like to be able to be spontaneous. And I find that the script keeps me from being more rubbery. Paul smith 28:07 Right. So yeah, let me because I know the kind of person you're talking about, I know people, speakers who who do that. And they're probably some of the stories that I tell when I, you know, and I, I'm a professional speaker, as well. And I've done you know, 1000s of engagements, and there are some stories I've probably told 1000 times, and some of those stories probably are like that, you could probably roll the tape back that way. The difference is, most people aren't professional speakers. They're not professional actors, right. So if you're gonna tell if you are a professional speaker, and you're going to tell a certain story in front of an audience, hundreds and hundreds of times, yeah, go ahead and and and memorize it and use the techniques that that guy probably uses to make it sound a little bit fresh every time. But most people 99% of the people, you know, are not a professional speaker. They're just, you know, I'm a vice president at a bank, and I need to be a better leader, or I'm a salesperson for, you know, computers, or whatever. And I need to do a better job of it. And so, and I needed to learn to tell there's different stories I need to tell all the time, and I may only tell them two or three or four times and then that story is done. So most of us need help telling those kind of stories, not the story I'm going to tell hundreds and hundreds of times. So I think the rules are a little bit different. If you're one of those people. Yeah, you could probably get away with it. But most of us aren't that person. Ari Gronich 29:28 Gotcha. So how does this you know, go back, going back to you know, we talk politics, we talk in business a little bit, but also personal life. So you're, you're an adult, and you're going to make a friend, which is probably one of the hardest things post college that any adult does is make friends. And they want to express to the person that they meet that they seem to get along with and like who they are, right. Is there a story For that somebody can practice as well or somebody can have them. I mean, I'm just trying to put what are the applications that are outside of the box a little bit? Paul smith 30:11 Yeah. So well, first of all my my second book parenting The story is about stories, personal stories, stories you tell at home, not the kind of stories you tell at work. But there are more stories to teach life lessons that a parent would use to teach their kids, you know, the value of integrity or open mindedness or creativity or curiosity or hard work or fairness, you know, those kind of virtues that you want your kids to have. But if your goal is friendship, another one of those chapters is on friendship, by the way, but if your goal is making new friends, and you were looking for the type of stories you would tell when you're meeting people, what I find is helpful there is to tell a self deprecating story. Write a story about you know, a silly mistake you made or something stupid, you did one time. And the reason is because that humanizes us, right? Nobody wants to make new friends with somebody who's so full of themselves that they're just they're just arrogant. And so if you tell a story about well, let me tell you about one of my first book hit number one of the New York Times bestseller list. Let me that's a fascinating story. Let me tell you about that. Well, it's may be fascinating to you, but it's not going to be the people listening, right. But if Let me tell you about the first time I got fired, oh, my God, it was so embarrassing. Who wants to hear that? Everybody? I mean, just because it's funny. And you know, and everybody loves to laugh at somebody else's misery. And plus, maybe they'll learn something from it. So you're telling your own self deprecating failure story is a great story to tell when you're meeting new people? I think, what do you think? Ari Gronich 31:41 Yeah, I do it all the time. But I have so many to pick from. Paul smith 31:47 I've had so many failures. Yeah, Ari Gronich 31:49 I figure you know, I'm a very balanced person, equal parts of genius, and idiot, equal parts of damage. You know, and trauma. And, and, and benefit, you know, I mean, I'm a pretty balanced person, that way. I tell I tell some of those kinds of stories, you know, but, I mean, that, to me, is how I connect. And one of the things that I know about our world these days, is that we are all connected without being connected at all. You know, we all can we can all comment on each other talk to each other do, but nobody is being or very few, at least in the society are being really deep and dirty and dark with their stuff. Because everything is a selfie culture these days. It's like, what is the best angle for my face? What is the best, you know, look for, you know, I just made some food, how can I make it so that the picture will look good, so I can post it on something. And it's, it's this unreal, inauthentic way of being with each other, that I think is damaging the society as a whole in such innumerable ways. And it's that inauthenticity of connection that we're that we're experiencing. And so I'm, I guess, looking for ways that we can, you know, this whole create a new tomorrow is about how do we take ourselves I'm, you know, my new book series I that I'm in the middle of writing right now is called tribal living in a modern society. And it's going to be a series. The first one is the corporate culture revolution. But it's all about how do we get back to living more in a tribal way, which involves things like sitting around a fire with people and sharing stories? And how do we get back to that in corporations in our families? I mean, how many people do you know that still sit around the table with their kids every single night for dinner, and talk about the day? Not very many. And so that's where it's like, I'm trying to, I want to get this the world and it's my own feeling and my own, you know, like, selfish wish, want desire. So, you know, may not be anybody else's, but I feel like people are longing for what that is that they're missing. And a lot of that storytelling, the time that we spend with each other, talking about our history, our past, I think that's what's going to solve a lot of the race issues when people start listening to the stories and hearing them without that reactive mind. So that's the other part is when you're telling a story making it As easy as possible for the listener to digest without reaction. Right? So is there is there a way to do that, obviously better and you know, and be able to tell that story without causing the reactions. This is going to be good for any audience member who's in a relationship as well. Whether It's Your boss, or or a partner, if you can tell your story without them having a reaction, right? Paul smith 35:33 Yeah, well, maybe I'm not sure I understand the question. Because typically, when you tell a story, you want your audience to react, what are you saying you want to tell a story without a reaction of. Ari Gronich 35:45 So let's say, I'm talking to somebody of another race, and they're telling me the story of their experience with people of my roots. I don't want I want to be able, as a listener, to hear them without react going into a reaction about like, well, he's telling me I'm bad, or, you know, without feeling attacked, or being attacked without you know, that that whole reactive pneus based on ego attack? Yeah. Paul smith 36:20 You know, I think that's exactly where storytelling can help. In fact, I'm working on a diversity inclusion course with LinkedIn right now to do to accomplish exactly this, where we have people who've, you know, people of color who've suffered these kind of indignities sharing their stories. And what I think makes that effective is that it allows the listener, people like you and me to get inside their head to try to experience their experience from their viewpoint, that's what the, so they'll tell a story from a first person point of view. Let me tell you what happened to me my first day on the job at this company, you know, I went there, and this terrible thing happened and this terrible thing, you know, and I felt inadequate, and I felt like, you know, they, they didn't want me there. And you know, they go through their whole terrible experience. But without ever naming the person who did this and their person who did that to them. So when you're listening to this story, if it's done well, I think the natural human inclination would be to feel empathy for the person because you're seeing their world through their eyes, walking through it in their shoes, that's what the story can do. Whereas if you're not using stories, and you're saying, look, at 9.6% of African Americans feel like they've experienced one racial incident per week in their life at the hands of a white male. Okay, well, guess what, if you're a white male, you're gonna feel attacked. But if I just tell you a story about somebody, when they experienced some, you know, racial indignity, I think you'll feel less attacked, and you'll feel more involved in the story, you'll feel more empathy. So I think that's what storytelling can do. If I could, I kind of want to Mulligan and go back to one of the questions you asked earlier about, you know, telling these personal stories for friendship purposes. And this book series that you're working on this, this idea might help you. There was a study done by a survey done by I can't remember who did it at this point. Anyway, it was it was back in the around the year 2000, New York Times did the study. And they asked people, what percentage of people in the world are trustworthy? And the answer was somewhere around 20, or 30%, was really low, which is sad. And then they asked the same question, but a slightly different way. They said, what percent of people that you know, personally, are trustworthy? And the answer went up to like 80, or 90%. And you don't have to be a math genius to realize that there's something wrong there. Like, unless the people who are not trustworthy don't know anybody. On average, those two numbers should be the same, right? If you're doing a random sample of people, but they're not and they'll never be the same. And the reason is, because it's not that the people who know other people, the people that they know, or happened to be more trustworthy than the people that don't know. It's just people trust people they know, more than they trust people they don't know. Right? We don't our default setting is not to trust people. And once we get to know them, as long as you don't give them a reason not to trust you, as they get to know you more, they'll just naturally you move into this circle of trust. Well, now, I know you so I trust you. You know, even though you haven't really earned it, you just I know you. And so the reason I bring that up is because storytelling is the shortest distance between being a stranger and a friend. Right? I mean, I can read you my resume and you still won't feel like you know me. But I can tell you a couple of stories about what happened to me as a kid and what happened to me last week, and all of a sudden you know, me personally, just A little bit. And so it won't take six to nine months of us working together for me to earn that trust. All of a sudden, you'll just you'll know me and I will have moved into that circle of trust for you. So, building Frank friendships are based on trust, right? So they need to get to know you personally, and telling personal, you know, sometimes, you know, insightful notes is not the right word, but vulnerable stories of vulnerable pneus. That is what will bring you into that circle of trust, because I feel like they know you, personally, then. Ari Gronich 40:33 So this is something I know very well. But a lot of people feel that vulnerability is weakness. I feel like vulnerability is your biggest strength. So how do we get people? How do they feel vulnerable without feeling weak? Paul smith 40:55 Well, I think I think if I'm not sure why people, I think people that feel that vulnerability makes them weak, probably just haven't tried it, because they're too afraid to write. So if you were to tell, so remember, we talked about self deprecating stories earlier, right? So you're so say, You're the boss of some small department at work, and you're afraid to tell any of your failure stories, because it'll make you look weak? Okay, well, you're, you're probably not a very good boss. But if just try it, try telling a story to your group, about one about your three biggest mistakes you ever made in your career. First one got me fired. Second one almost got me fired from that job. Third one was terrible. But, you know, I didn't get fired, whatever, you know, and when you tell them about what you did, and each of those over the last 30 years, here are the three biggest mistakes I made. Your, your audience will love you for that, because you've just taught them three terrible things to never do at work, right. And so what you're telling them is, I care more about your growth and development than I do my own ego. I want I'm telling you these stories so that you won't make the same mistakes that I made. Now, I'm the boss here. So obviously, you know, I've done a lot of good things to write, somebody promoted me to this point. So I'm obviously not terrible. But yeah, I'm human. So I've made mistakes here, my three biggest. So do that and see how your people respond? Do they? Do they try and leave the company or like, I don't want to work in this department anymore. Apparently, my boss is stupid, he made three mistakes, or, you know, I don't want to work for her anymore, because she's weak, like, you will never ever get that reaction. The reaction you'll get is, Wow, thanks. I want to work for her more often. Like I want to work for her forever, because she cares more about my growth and development than she does her own ego. So I think if you try it once, you'll realize oh, it didn't make me weak. It made people admire me as a leader. And then you won't have that fear anymore. Ari Gronich 42:51 Nice. So is there? Well, let's go with the the eight questions, right? Let's take a look. Yeah, let's, let's Paul smith 43:05 hear the structure of a story. Ari Gronich 43:06 Right, let's take them step by step and just kind of here's what here's what we can do. Give them an example. And then tell them what the questions are. So like, a short two minute story, and then here's what I was answering. Paul smith 43:22 Yep. Okay, so I'll give you an example of that. Number eight, I think is that the marketing story, the why how we're different from our competitors story. So actually, you know what, let me do a different one, because it sounds like your audience is not all necessarily business people. So I'll do number nine on the list, which is a leadership philosophy story, which is also more of a personal story. So a guy named Mike figlio Lowe, who went to West Point. So he's an art was an army guy. His first leadership opportunity was leading a platoon of tanks, right, so and his first opportunity to test his leadership was in a training exercise at Camp Pendleton, California, maybe. Anyway, in California, imagine a 10 mile long five mile wide practice field, and they're going to go into battle, like literally gonna be 400 tanks on this side of the field and 400 tanks on this side of the field, and they're gonna go into this exercise. Now, they're not shooting live ordinances. They're like shooting laser beams and with a little receiver, so that you know, but it's real tanks with real people, but not real weapons. Anyway, he happened to be assigned it to be in the first tank that's going to go into battle on his side of the field with 400 tanks. So of course, then, you know, they're all following him. So the night before, he sits down with the commanding officer, and they go through a map of the terrain and figure out where the high ground is and the best strategy to win the exercise. So the next morning, that exercise starts and he's in his tank, and they're racing out onto the field. Well, he gets a couple of minutes into it, he gets to the place where he's got to make a decision to turn left or right. And he doesn't know what to do. Like, I guess looking at a field through the crack in the hatch of a tank. bouncing up and down at 40 miles an hour just looks a little different than it does on a map in a conference room, right? So he's got a decision to make, he can either stop the tank, turn on the light, get the map out, figure out the right thing to do, which might take, I don't know, 30 seconds. Or he can just guess. Well, Mike chose option two, he just yells out driver turned left, even though we had no idea if that was the right thing to do. But he said it like he meant the right driver turn left, so driver turns left. A couple of minutes later, the light in his tank starts flashing, which means you just got shot by a laser, you're dead. So they've stopped the tank pop has get out those guys are done for the day. Well, you know, 30 seconds later, tank number two, fall is following him and they turn left and their little light goes on. Okay, they got shot by laser tech number three turns left, their light goes on, they're done. But the guys in tank number four saw three tanks turn left and get virtually shot and killed. Right. So they realize that was a mistake. So tank number four turned right. And then 396 other tanks turned right. They took the high ground and won the exercise. Right. So Mike learned a lesson that day. So he made a mistake, right? That was a leadership mistake, he should have turned right. Instead he turned left, right. But what he learned from that was that sometimes it's more important to make the wrong decision quickly than make the right decision slowly. Because just imagine if he had stopped the tank, turn the light on got the map out and wasted, not wasted. But spent those 30 seconds figuring out the right thing to do. What would have happened would have been 399. Other tanks stopped behind him waiting for him to make a decision or getting picked off by lasers because they're like sitting ducks out there. Right? So but because war and business in life are all fairly similar in that when you make a mistake, it's going to become obvious Pretty soon, right? You'll have things will start going wrong. Right? So then you can monitor and adjust. And sometimes it's better, like I said, to make the wrong decision quickly than the right decision slowly and not get stuck in the analysis paralysis that in the business world we often do, we'll study a situation for six months. Meanwhile, your competition is moving forward. So that's story. That's a leadership philosophy story that he uses to explain why he leads the way he does. So when he's telling you to tell people that story and they'll they'll recognize, oh, then he's a decisive leader, if I need a decision made quickly, I want to go to him and not somebody else, because he's a more decisive leader. And that just lets people understand the kind of leadership to expect from him that he expects from other people. So that's an example of one of these stories. Let me let you react to that. And then I'll go into the eight questions about it. Ari Gronich 47:35 It sounds like a ready fire aim. Paul smith 47:38 Yeah, it kind of is. It is. Yeah, that's good. Ready firing. Ari Gronich 47:42 So. So again, in my world, if I have a word spelled wrong, or the commas out of place, or things not completely perfect and clear, right? I don't want to put it out there. It's been a habit, I've been learning to put stuff out, and then tweak as I go. Right. But, but it's, you know, embedded in my spirit from my mom, who is, you know, an old teacher. And, and grammar clean. And so she wants to make sure like everything that I ever put out was proper English and proper commas in the right place, and no words on spelled and, and everything like that. So that's what I how I grew up was needing to be perfectionist, but I have noticed in my business how costly that is. So is that kind of like a story? I know, I cut it off. But is that kind of like a story? Paul smith 48:46 A little bit, you'd probably need a little bit more to it. And so when I go through these eight questions, you'll probably be able to recognize where yours is missing. Right? A couple of these Ari Gronich 48:54 as I would have gone on I didn't want to make it about me. Yeah, you know, to get that interview. But I mean, I'm just I'm playing with with what you're what you're saying to see. Because I want the audience to actually get it right. And I want them to be able to walk away from listening to you and say, I can use this to change the world. In my world, right to create my new tomorrow today. Well, what I've been doing hasn't been working, I haven't gotten the conversions. I haven't gotten the the friendships, I haven't gotten to whatever it is that I'm looking for. And it sounds like the storytelling is kind of like the missing piece for many people. The missing piece to getting everything that they want. Paul smith 49:42 Yep. So I'll get to the eight questions here in just a second. But let me respond to that. You're the story that you told and and and what would make that a better story. First of all, it would need to be unique. It would need to be a narrative about something specific that happened. So what you said in general was, you know, my mom always, you know, told me to you know.my i's and cross my T's and get everything right. And in the business world that ended up being bad decisions that end up costing me money. Well, that sounds like a very general statement about how your mom raised you, and a very general statement about how you've run your business. To make it an interesting story, you'd either need to tell about a specific moment when you were a kid where your mother chastised you for not dotting your i's and crossing your T's. Or more powerfully, you can leave that part General, but get to and then tell us one specific moment a decision you made in business that ended up being a bad decision. And you did it because you were trying to dot all your i's and cross your T's. That would have been made an interesting story. But a story is a narrative about something interesting that happened to somebody. So it has to be a specific instance in time. And that actually leads us into these eight questions. So the first one, by the way, is, why should I listen to the story? Right? I call that the hook, you got to give people a reason to listen to your story, or they might not. So an example of the hook would would be Oh, like I said earlier. Wow, that's a that's a tough problem. Let me tell you what happened to me five years ago when I had your job, and I ran into that problem. That's it. That's the whole hook. That's the answer to question number one. Because I've just told you that if you listen to me for the next two minutes, I'm going to tell you about when I had your job, and I ran into that problem. Now you want to listen, right? And that's all a hook is supposed to do was to get you interested in listening to the actual story. So that's question number one, why should I bother listening your story? Once you've answered that question adequately, you've earned the right to answer the next five questions. So here they are, where and when did it take place? Who's the main character? And what do they want? What was the problem or opportunity they ran into? What did they do about it? And how did it turn out in the end? Right? That should should sound like the natural flow of a story because it is the natural flow of a story. But there's two left, right, so that's only six. What did you learn from it? And what do you think I should go do now? That's number seven, and eight. All right. So so the five questions in the middle are actually the story. All right. The first question is the hook that gets you interested, the last two questions are to help drive some behavior, drive a change, you know, what was the lesson? What was the recommended action? Right? All done with the five questions in the middle is actually the story. So in your example, there, there was no where and when did it take place? Because it wasn't a specific story. It was, in general, my mom raised me this way. And in business in general, these things this has happened, but it would need to be last February. On February 14, on Valentine's Day, I made a decision to do X with my business. And it turned out to be a disaster. And you tell the story about the decision you made on February 14. That's a specific where and when stories need that. If you ever find yourself saying things that don't have a time and a place attached to it, it probably is not going to feel like a real story. Ari Gronich 53:12 too vague. Paul smith 53:13 Yeah, too vague. Okay. Ari Gronich 53:16 I hope you all have taken some notes. This is uh, you know, Paul Smith is just dropping some bombs on y'all. And I only say y'all, because I live in Florida now. But Paul smith 53:28 I was raised in Arkansas. So I'll drop it y'all every now and then to Ari Gronich 53:32 awesome. So I want I want the audience to you know, hopefully you guys are all taking notes. Hopefully, you're, you're getting to a place where my iPad just fell off the table. Anyway. Hopefully you're you know, as an audience member, you're getting taking notes and learning something that is going to help you in your world and in your life because Paul's just dropping some bombs on you. Give us a maybe, you know, what is the main thought that your last 20 years has taught you the main thing, the lesson that the last 20 years of storytelling has taught you Paul smith 54:31 the German a lot so it's hard to pick one. But maybe the most important one to mention at this point is that you should treat storytelling like any other skill set that you want to have in life, whether it's in your personal life or your work life. And that is that it's worthy of studying to get right. So for example, if you wanted to learn to play the guitar, would you just go buy a guitar and put it under your bed and hope that by osmosis you would learn how to play guitar? Yes, probably you would. Okay, that probably wouldn't be very effective, though. Ari Gronich 55:05 I wouldn't live, but that's probably what I do. Paul smith 55:07 Yeah. If you actually wanted to learn to play the guitar, though, you'd probably go take guitar lessons, right? So you'd go learn it from somebody who knows how to do it. And storytelling is no different, right? And storytelling is an art form for sure. It's not a science, it's an art. But if you want to learn how to do it, you can and maybe that's the other lesson is that storytelling is learnable. So it's not that well, some people are just naturally born storytellers. And some people will not. And if you're not one of them, will you just never have that skill. That's not true. It's like any other art form. Like, I'm not a naturally gifted musician, but if I wanted to learn to play the guitar, I think I could write, you know, but I would, I would take lessons from somebody who knew how and I would practice. So if the way you want to learn to tell stories is just Well, I'll just, I'll just practice telling more stories. Well, that's like me say, I'm just going to practice, you know, playing piano more practice the guitar without ever learning how, I'm just going to start strumming it more like, if you're not likely, you can, but you're not likely to learn very well. Right? So you know, you took classes in college on finance, or marketing, or whatever you know, or engineering or whatever it is that you do, you should do the same as storytelling, it's worthy of learning. So pick up a book, take a class, watch a few YouTube videos, you know, whatever you like to learn. Learn it. Because there are, as I mentioned earlier, the eight questions your store needs to answer there's, you know, 10 types of stores, you should probably tell their techniques to create a surprise ending, there are techniques that you can learn that you won't just figure out on your own by stumbling around and telling more stories. So take it seriously and learn it like a skill. Ari Gronich 56:50 You know, I'm, I'm blessed to do these podcasts. And to have had the career that I've had, but what I find most fascinating, and it's the last part of that. So I want to talk about what I find fascinating is the amount of depth of listening that I get to do by doing this, the interview podcast thing that I'm that I'm doing, the the level of listening. So I want to know, in the storytellers world, what is the role of the listener? Paul smith 57:34 Well, if you don't have a listener, your stories won't make an impact. Right? Yeah, maybe anything to ask a more specific question? Well, the role clearly, you need to have listeners, Ari Gronich 57:48 right, right. But what's their role? What, what what role do they play in? So if I'm on stage speaking, I'm watching body language. I'm watching the listeners to see what they're doing, how they're doing it, how they're responding to me, I'm, I'm very keen on being in the audience, even though I'm up on stage right on. So the listeners have a big huge role for me. And I can play off them, I can do things that rehearsing in private never gives me I won't do, right. So the role of the listener for the person telling the story is, is I don't know how else to say that. You know? Paul smith 58:43 Yeah, I have a role I yeah, I get it now. So what role do they play for you the storyteller? Well, so first of all, the most important role they play is, it's their job to make meaning from the story. Right? The part of storytelling, the benefit of storytelling is that the audience gets to decide what the lesson is, if you're just going to boss people around, or tell them here are the five reasons why you should buy the product I'm selling. You don't, you don't need to tell any stories, if that if that's all you want to do is just tell people what to think and do now Good luck that might not be very effective. But the benefit of storytelling is that you tell a story. And then the audience wants to go do what you wanted them to do without you telling them to go do it. Right. You tell your kid a story about how you had, you know, a bike accident when you were seven years old? Because you weren't you didn't look both ways before you cross the street and a car ran into you and broke your leg? Well, guess what, you don't have to tell them to look both ways to cross the street anymore. Because they will have learned they will they will want to avoid having a broken leg. So and it's the same in the business world, right? So the purpose of telling stories is for the audience to come to the conclusion themselves. And so their job is to make meaning with the story. So you as the storyteller, Tell her you're looking at them for those verbal or those visual cues that they're getting it? Are they looking confused? If so, it's stories probably not connecting, right? You know? Are they asking the right questions after the story is over like that that question seven or eight? What's the lesson? And what's the recommended action? Ideally, the storyteller never answers those questions. It's the audience's job. The storytellers job is to answer questions one through six. the audience's job is to answer questions seven or eight. And if they get it, and you have to check with them to find out, are you you know, what lesson do you learn from that? What What do you think you should go do after that? So after you answer question six, you stop, stop telling the story, the story is over. Now you're you're trying to drive action with it, find out what their reaction is. If their reaction if they if they drew the right lesson, and they're going to go do the right thing, great. Your job is done. Because they're more likely to do it. People are far more passionate about pursuing their own ideas than they are about pursuing your ideas, write a story turns your idea into their idea. Now, if they answer question seven, or eight, and they totally didn't get it, right, if they didn't learn the lesson, you wanted them to learn, which is a risk. You can just redirect them, you can say, Oh, you know, that's a conclusion. I thought of two. But I came to a different conclusion. And here's why. Or, yeah, that's one thing you could go do. But I think this is a better idea. And here's why. You can always redirect them like that, but give, give the story a chance to work after that question number six, and let them be the meaning maker in the story. Ari Gronich 1:01:32 Awesome. You know, that's what I found is that the feedback loop is, is what, you know, for me and audience drives a feedback loop. And it sounds like that's about the same. Now, it's interesting, because you said after question six, then you stop telling the story. And that's kind of like a sales conversation, or promoting something or if you're like, an advertising agency, and you're, you're showing all your all your campaign that you just created, and then you stop. And you have that awkward silence? How long do you let that awkward silence last? Before the audience, the listener, the customer? This, you know, responds back with a question or a comment or a yes or no, right? So a lot of people will take that silence, the storyteller will take the silence. And if they don't hear the feedback, the uncomfortability in the room becomes palatable, right. So how do we avoid that part of it? Paul smith 1:02:49 Yeah, a couple of thoughts. One is six or seven seconds is like an eternity, when there's a silence in a conversation. So it's just almost never happens that there's silence longer than that. So if you're willing to be silent for at least six or seven seconds, the chances are 99% of the other person is going to say something because it's just too uncomfortable. So that's about, that's about the longest you'd ever have to wait. More importantly, if you tell an interesting story, people are gonna want to respond to it. Like, when you when you finish answering Question number six, which is how did it turn out in the end, that's the natural conclusion of a story you're finishing, you're tying up all the loose ends, it's a natural place to stop and let them respond. And if it was an interesting story, they will they'll they'll either want to comment about the story, they'll want to tell you what they learned from it, or they'll want to tell you a similar story about something that happened to them. That's just the way humans are wired. And so you tell a good story. And it will almost naturally elicit a response. If instead you go through the here are the five reasons why you should buy my product. You

John L. Chmarney is an entrepreneur, connecter, relationship builder, coach, and solution finder. In this episode, host Nick Koziol explores with John a career journey. Chmarney shares the importance of building a network of strong relationships, understanding business planning, developing strategies to meet goals, and how to make a deeper impact in the community. That Sounds Terrific Podcast: For more information on our Podcast, That Sounds Terrific visit our website at www.thatsoundsterrific.com and be sure to follow us on Facebook, Twitter, and Instagram. If you or someone you know are doing some terrific things that should be featured by our show then be sure to reach out to us by emailing us at thatsoundsterrfic@gmail.com. More About John L. Chmarney John is a business professional, offering extensive experience in a variety of business classifications. He was born in Northeastern Pennsylvania, and lived in eight different cities before settling in Williamsville, His business experience includes a variety of different leadership and development roles all centered around developing great relationships and building strong partnerships. Some of his experiences in NY are: Solutions Network of WNY, (2008 - Present) President and Director of Community Impact March of Dimes, Western NY, (2019 - 2020) Senior Development Manager Lancaster Area Chamber of Commerce, Lancaster, New York (2013-2/2019) President & General Manager/Member Services Evolution Club & Restaurant/Center City Café, Amherst, NY (2000-2008) Food/Beverage, Events and Operations Manager The Procter & Gamble Company, Buffalo/Rochester, New York (1995 – 2000) Customer Business Development Manager Connect with John on LinkedIn --- Support this podcast: https://podcasters.spotify.com/pod/show/thatsoundsterrific/support

hi i am here with paul andrew smith, Paul Smith is one of the world’s leading experts on organizational storytelling. He’s one of Inc. Magazine’s Top 100 Leadership Speakers of 2018, a storytelling coach, and the author of three Amazon #1 bestsellers: Lead with a Story (now in its 11th printing, and published in 7 languages around the world), Sell with a Story, and The 10 Stories Great Leaders Tell; in addition to Parenting with a Story and his newest work, Four Days with Kenny Tedford. He’s a former executive at The Procter & Gamble Company and a consultant with Accenture prior to that. Paul smith 0:00 I realized that you know, if I want to know this that badly, probably other people do as well. And so it stopped being my own little selfish learning journey, and became an idea for a book. And so that that's what led to my first book lead with a story which came out in 2012. And then that led to another and another and another night. My my fifth book just came out a few months ago. And so what I ended up doing was pretty quickly, leaving my corporate career and becoming a full time author and speaker and trainer on the subject of storytelling for leaders or for salespeople. I've got one of my books is on, you know, sell the story for salespeople, when there's one for parents, you know, a couple of them are for for leaders. And so yeah, just led to a radical shift in my career. So So in the last eight years, this is what I've done. Full Time is research and right on the subject of the art and the science of storytelling to help you be more effective at work and then conducting speaking engagements and training workshops on those topics.

The Procter & Gamble Company, Q2 2021 Earnings Call, Jan 20, 2021

Paul Smith is one of the world's leading experts on organizational storytelling. He's one of Inc. Magazine's Top 100 Leadership Speakers and the author of three Amazon #1 Bestsellers: “Lead with a Story” (now in its 11th printing, and published in 7 languages around the world), “Sell with a Story”, and “The 10 Stories Great Leaders Tell”; in addition to “Parenting with a Story” and his newest work, “Four Days with Kenny Tedford”. Paul is a former executive at The Procter & Gamble Company and for the last decade+ has trained executives at international giants like Google, HP, Ford, Bayer, and many more.Paul holds an MBA from the Wharton School at the University of Pennsylvania, and is a 20-year veteran of P&G, where he worked mostly as the director of consumer and communications research for the company's $6 billion global paper business where he led a research team across four continents. He also held leadership positions in corporate finance, manufacturing plants, and sales working closely with major global retailers like Walmart, Costco, and Sam's Club.After documenting thousands of stories along the way as research for his books, Paul has become a renowned expert on how to identify and craft an effective and compelling story. He helps companies and their leaders craft their corporate stories and teaches the art and science of storytelling and leadership so leaders and team members can be more effective at communicating and selling.Love the show? Subscribe, rate, review, and share! https://www.calentertainment.com/virtually-speaking/

Ecopod joins ORION to discuss helping people adopt refill technology to eliminate single use plastic. Why buy the container, when all you need is what’s inside?Learn more about the Ecopod Team:Henry Pino has been in the chemicals industry since 1993, when he created a company to help hotels, hospitals and restaurants reduce their stockpile of chemical drums by refilling them with his fleet of tanker trucks. In 2003, Mr. Pino sold that company to dedicate more time to his high-rise development company, but always understood that his original concept could work at the consumer level. Environmental Solutions Group was founded to achieve a real and positive impact on the environment – reducing plastic waste on a massive scale by providing the same refilling capabilities to anyone with the Ecopod system, as well as other eco-conscious innovations.Matt Gawne is a senior-level executive with a very successful track record over more than 3 decades developing teams, business plans, launching new products and sales strategies to drive sales and build brand loyalty at both the national and global level. Prior to Ecopod, Matt held a variety of senior management positions with the Procter and Gamble Company, most recently as the Sales Leader for US Exports. His experience includes sales management, international sales and marketing, national account relationships, export sales, distributor selection and management, category sales development, project management, and new initiative development for packaged goods and prescription brands. An avid outdoorsman, Matt is passionate about the environment and the protection of our national world. Matt is a graduate of the University of Illinois at Urbana-Champaign.Gabriela Pino: Ever since learning about ocean pollution at a young age Gabriela has made it her personal mission to create greener solutions on a global scale. As an alumni of New York University, Gabriela focused her coursework on Sustainable Urban Development. She is committed to creating a better world through offsetting our environmental footprints and being an innovator in sustainable development. The Zero Waste concept resonated with Gabriela and she found ways of incorporating this lifestyle. One day, while participating in a beach cleanup along the shorelines of Miami, the debris along the coastline were seemingly endless. Gabriela witnessed the devastating effects of Microplastic pollution firsthand and realized that she needed to do more to help. Together Henry and Gabriela created the refill station idea for Ecopod.

If you’ve not heard the term, “Headtrash,” before… you’ll recognize it as “stinkin’ thinkin’” or the voice in your head that tells you you’re not good enough, not able, not worth it… what have you. Laura thinks of that voice as a personal Gremlin and it taunts us with self-limiting beliefs far too often. It’s the stuff that keeps us smaller than we are meant to be, and from taking risks, exploring new things, and going on adventures. Jon jokingly says, “If you’re going to make excuses, as least make them World Class!” He shares the story of how he recognized his personal headtrash and over time was able to overcome and release much of it. It starts in numerous ways, but shows up when we compare ourselves to others, berate or belittle ourselves and accomplishments, use words like “never” and “always…” anything that turns into negative self-talk. Looking back, Jon recognizes his intense experience with it began when he was only 11 years old. His belief that no one could possibly like him if they knew what he was really like shaped his thinking, his behaviors, and his actions over much of his life. He spent an enormous amount of time, effort, and energy in building just the right persona – wearing the right clothes, doing the right kind of work, having the right address, driving the right cars, and belonging to the right groups. As you can imagine, it was exhausting and hard to maintain. It wasn’t doing much for his personal relationships, either. Listen in and learn how Jon discovered his personal headtrash, the practices he’s put in place that helped him release that line of thinking and step into his life in an authentic way, and which allow him to do the work he does today – helping businesses increase revenue. Jon’s Bio Jon Keel has developed a reputation as a results-oriented Business Advisor, having been involved in this arena since January 1997. In addition to being CEO and Founder of Improved Results (www.Improved-Results.com), which he founded in 1997, he co-developed the Xavier University MBA E-Business program, where he taught Online Marketing and E-Commerce. He frequently speaks to audiences about performance-based marketing for online and offline businesses. He has written numerous articles and has appeared on several TV and radio news and talk programs. He co-developed the first pay-per-click search engine bid management software and wrote the first book on pay-per-click search engines, “Instant Web Site Traffic.”  With bachelor’s and master’s degrees in Engineering, Jon moved to Cincinnati in 1971, with the Procter and Gamble Company. He left P&G in 1973, to work for The Henry P. Thompson Company, and over a 22-year period became the owner and President/CEO.  He sold his interest in the company in 1995. In 1987, he received an MBA from Xavier University.  He currently resides in Dublin, Ohio, with his wife of 48 years, Colleen. Connect with Jon: Jon online The 14-Day Slingshot Challenge 5 Marks of a Man – book

What does it take to be an entrepreneur? To turn your passion into a business that you love to run? In modern-day America, it's easy to think of entrepreneurship as something that's untouchable – only accessible to those who have an excellent education or an incredible mind. We think of Mark Zuckerberg, Jeff Bezos, or any other world-changing innovator. The result? We don't try it ourselves. The reality is that, with hard work and the right amount of dedication, you can turn your interests into a viable business. We're covering this and more on Episode 1 of the Next Matters Most Podcast as Nick talks with Jes Averhart, creator of the Reinvention Roadmap, and Founder of Jess and Co. For full transcripts of episodes, head to our website: nextmattersmost.com FOLLOW NEXT MATTERS MOST ON FACEBOOK, INSTAGRAM, LINKEDIN, and TWITTER. ----- ABOUT JES Jes Averhart is the CEO of Jes & Co. and creator of the Reinvention Roadmap! As a Mom, Storyteller, Podcaster, and member of a Badass Girl Tribe, she uses her flaws and lessons to fuel each incredible life chapter! Jes is obsessed with the process and power of REINVENTION and wants to inspire others to start their journey. Jes realized her true passion for leadership development and women's empowerment while leading partner engagement at the American Underground, a Google for Startups Tech Hub (aka, the 'Startup Capital of the South' by CNBC). During her tenure, she had the unique opportunity to manage relationships with Google, Fidelity Labs, Wells Fargo, Coastal Credit Union, Lincoln Financial, and others. Her time spent immersed in the startup scene also inspired her to co-found Black Wall Street Homecoming, a nonprofit aimed at closing the funding gap for Black and Brown tech founders. Earlier in her career, Jes launched a boutique event production company. She specialized in providing professional event management services for the likes of the Cincinnati Bengals & Cleveland Browns (NFL), Cleveland Cavaliers (NBA), The Procter & Gamble Company, Pepsi Cola North America, as well as a growing number of companies based in the Research Triangle Park. Originally from Evansport, Ohio, Jes learned the ropes quickly by working in the family's real estate, auctioneering, and appraisal business. After college, she accepted a corporate role with General Electric; but it didn't take long before she started her own company, making her a 4th generation entrepreneur. Jes moved to North Carolina in 2005 devoting much of her time serving on various nonprofit boards, writing, cheering on The Ohio State Buckeyes, and globe-trotting. But without question, her greatest gift is her teenage son Tre who helps keep all things in perspective! ABOUT REINVENTION ROADMAP The truth is, whether we realize it or not, reinvention is inevitable and recurring. The question is, are you in the driver's seat or a passive bystander in the next chapter of your story. We've all been through countless moments that qualify as “reinventions.” If you were fully present in these moments, you probably became a little more grounded and began to believe in the possibility of more. The Reinvention Roadmap Course allows you to discover the next BEST version of you. The art of reinvention should be exciting and full of wonder and curiosity. The process should be fun, insightful, and full of introspection…. Reinvention is not by accident…it's by design.

Join Andrew Lees and Clint McPherson (That Entrepreneur Life) with NJ Pesci as they talk about fostering winning leadership and company culture. He shares his transition from working at Procter and Gamble to Food Network and eventually started his own consulting company. NJ gives the usual things he’s noticed among the companies he’s worked with, such as not being able to figure out the direction of the business, the lack of communication, and being efficient, but ineffective. They also get into the correct culture that companies have to instill the right mindset to employees. By the end of this episode, you will learn to stop when you need to, have clarity in the decisions you make, and stop avoiding those choices. Enjoy the episode!About NJ Pesci:With more than thirty years of global leadership proficiency, NJ Pesci has a demonstrated track record of helping businesses develop and transform through strategic and organizational excellence. His career includes leadership roles at The Procter & Gamble Company, a C-Suite/Board facing role at Scripps Networks Interactive, multiple international and domestic acquisitions as well as roles with the U.S. Department of Defense.You can find NJ Pesci on...Website: https://ovidgroupe.com/Company LinkedIn: https://www.linkedin.com/company/the-ovid-groupe/Personal LinkedIn: https://www.linkedin.com/in/nj-pesci-3934423/Connect with That Entrepreneur Life on...Website: https://thatentrepreneurlife.comFacebook: https://www.facebook.com/thatentrepreneurlife/Instagram: https://www.instagram.com/thatentrepreneurlifepodcast/Twitter: https://twitter.com/ThatEntreprene1YouTube: https://www.youtube.com/channel/UCFKPkF39Z6r2l9AT4k-tDtgSupport the show (https://thatentrepreneurlife.com/support-the-show)

Paul Smith is one of the world's leading experts in business storytelling. He's one of Inc. Magazine's Top 100 Leadership Speakers of 2018, a storytelling coach, and bestselling author of the books The 10 Stories Great Leaders Tell, Sell with a Story, Lead with a Story, Parenting with a Story, and Four Days with Kenny Tedford. He holds an MBA from the Wharton School, is a former consultant at Accenture, and former executive and 20-year veteran of The Procter & Gamble Company. In this episode, Paul and Mark talk about becoming a corporate escape artist, his criteria for doing so (one will surprise you!) and how long it took him. His website If you'd like to support the show, you can click here to give a one-time gift in any amount or go to paypal.me/markstruczewski. Join The Mark Struczewski Insider Community or go to MarkStruczewski.com/community! Join The Mark Struczewski Insider or go to MarkStruczewski.com/insider for productivity tips! Take the productivity quiz and see how productive you really are. or go to MarkStruczewski.com/quiz ABOUT Mark ‘Ski' Struczewski (“Mister Productivity”) works with executives to help them gain control of their time by taming distractions so they can experience less overwhelm, feel a sense of freedom and enjoy their lives. In addition to being a productivity coach, Mark is a speaker, host of The Mark Struczewski Podcast and an author. His strategies have guided CEOs/Executive Directors, business owners, business corporate specialists and entrepreneurs to get back control of their time. You can find out more about how to connect with Mark and his mission to create confident leaders at misterproductivity.com. If you're looking to take your productivity to the next level or if you are interested in bringing me in to speak at your event, visit MarkStruczewski.com. Follow me: LinkedIn TikTok Snapchat Twitter Instagram Facebook Pinterest If you love the show, share it with a friend on Apple Podcasts.

CB Bhattacharya is the H.J. Zoffer Chair in Sustainability and Ethics at the Katz Graduate School of Business, University of Pittsburgh. He is a world renowned expert in business strategy innovation aimed at increasing both business and social value. His research and teaching focuses specifically on how companies can use underleveraged “intangible assets” such as corporate identity, reputation, corporate social responsibility and sustainability to strengthen stakeholder relationships and drive firm market value. Prof. Bhattacharya has published over 100 articles and has over 28,000 citations per Google Scholar. His latest book entitled Small Actions Big Difference: Leveraging Corporate Sustainability to Drive Business and Societal Value was published by Routledge in 2019. He is co-author of the book Leveraging Corporate Responsibility: The Stakeholder Route to Maximizing Business and Social Value and co-editor of the book Global Challenges in Responsible Business, both published by Cambridge University Press. He has served on the Editorial Review Boards and served as Editor of special issues of many leading international publications. Prof. Bhattacharya is the founder of the Center for Sustainable Business as well as the ESMT Sustainable Business Roundtable, a forum with more than 25 multinational members, aimed at discussing opportunities and challenges in mainstreaming sustainability practices within organizations. In 2007 he started the Stakeholder Marketing Consortium with support from the Aspen Institute. Prof. Bhattacharya is part of a select group of faculty that has been named twice to Business Week’s Outstanding Faculty list. He has been recognized by both Thomson Reuters and Google Scholar as one of the top cited scholars in his field. He has won several best paper awards, teaching awards and research prizes. He was also a finalist for the Aspen Institute’s Faculty Pioneer Award in 2007. In addition, he received the Emory Williams Distinguished Teaching Award in 1995, the highest teaching award at Emory University. Prof. Bhattacharya has conducted research and consulted for many organizations such as Allianz, AT&T, Bosch, Eli Lilly, E.ON, General Mills, Green Mountain Coffee, High Museum of Art, Hitachi Corporation, Procter & Gamble Company, Prudential Bank, Timberland and Unilever. As an expert in corporate responsibility and sustainability, he is often interviewed and quoted in publications such as Business Week, BBC, Forbes, Financial Times, Newsweek, The New York Times and The Economist and on TV stations such as Times Now, CBS and PBS. He frequently delivers keynote speeches or brings in his insights as a panelist at company, industry, and academic conferences and conventions. Book - Small Actions, Big Difference by Dr. CB

Carl Bracy has served as VP of Marketing for Procter & Gamble Company and Chief Marketing Officer at Essilor, he shares strategies for discovering your personal brand. Mr. Bracy is a proud University of Michigan graduate and currently serves as the Director of Education for the Prison Entrepreneurship Program (PEP eSchool). 

Episode 145 The Power of Story to Parent and Sell: Interview with Paul Smith   Join me today for my interview with Paul Smith Paul Smith is one of the world’s leading experts in business storytelling. He’s one of Inc. Magazine’s Top 100 Leadership Speakers of 2018, a storytelling coach, and bestselling author of the books Lead with a Story (http://amzn.to/S2Zf5n) (#1 Amazon bestseller in Business Communication) already in its 11th printing and available in 7 languages around the world. Paul is also a former consultant at Accenture and former executive and 20-year veteran of The Procter & Gamble Company. As part of his research on the effectiveness of storytelling, Paul has personally interviewed over 250 CEOs, executives, leaders, and salespeople in 25 countries, documenting over 2,000 individual stories. Leveraging those stories and interviews, Paul identified the components of effective storytelling and developed templates and tools to apply them in practice. His work has been featured in The Wall Street Journal, Inc. Magazine, Time, Forbes, Fast Company, The Washington Post, PR News, and Success Magazine, among others. Paul delivers professional workshops and keynote addresses on effective storytelling for leaders and salespeople. His clients include international giants like Hewlett Packard, Google, Ford Motor Company, Bayer Medical, Abbott, Novartis, Progressive Insurance, Kaiser Permanente, and Procter & Gamble. Paul holds a bachelor’s degree in economics and an MBA from the Wharton School at the University of Pennsylvania. He lives with his wife and two sons in the Cincinnati suburb of Mason, Ohio. He can be found at www.leadwithastory.com (http://www.leadwithastory.com) . Tune into the audio for my candid discussion with him and hear some of his favorite teaching stories. To buy his books or follow his work: Web:  www.LeadWithAStory.com (http://www.leadwithastory.com/) LinkedIn:  http://www.linkedin.com/in/smithpa9 (http://www.linkedin.com/in/smithpa9) Books: Lead with a Story (https://www.amazon.com/gp/product/0814420303/ref=as_li_ss_tl?ie=UTF8&linkCode=ll1&tag=pausmispetraa-20&linkId=846df254b21bb5269521a3336f25c24a&language=en_US)  (Amazon #1 Bestseller in Business Communication) Sell with a Story (https://www.amazon.com/Sell-Story-Capture-Attention-Build/dp/0814437117/ref=as_li_ss_tl?s=books&ie=UTF8&qid=1459376833&sr=1-2&keywords=sell+with+a+story&linkCode=ll1&tag=pausmispetraa-20&linkId=02d93e31fccb04d2dcf39510fe7db1d9&language=en_US)  (Amazon #1 Bestseller in Sales and Selling) Parenting with a Story  (https://www.amazon.com/Parenting-Story-Real-Life-Character-Children/dp/081443357X/ref=as_li_ss_tl?_encoding=UTF8&qid=1459376884&sr=1-1&linkCode=ll1&tag=pausmispetraa-20&linkId=80865d43e0f255eba3f00e54399201cd&language=en_US)

Brandt A. Handley is the founder and managing director of ROI, a boutique, retained executive search, coaching and organizational development firm. Brandt has more than 15 years of experience in senior level general management, recruiting top executive talent and in international marketing & sales leadership and operational roles with the top Fortune 50 companies. He has held director, vice president and executive level positions with The Procter & Gamble Company and The Walt Disney Company in EMEA, the Middle East, the Americas and Asia Pacific regions. In this episode, Brandt shares how he got started in working for Fortune 50 Companies, how he had to move all over the world and how adapting to different cultures really impacted who he became. Brandt is also the host of "Into the Corner Office" which delves with how successful professionals make it to CEO. https://go4roi.com/podcasts/ He splits his time between homes and offices in California and Connecticut with his wife Terri. Handley has three children; his son works as a Mechanical Engineering Designer for a Silicon Valley battery storage startup; His eldest daughter works as a Learning Specialist for students who learn differently at a private foundation in Barcelona, Spain; and his youngest daughter is a Sophomore ‘21 and a Varsity Rower at Dartmouth College. You can learn more about ROI at https://go4roi.com/ Special Thanks go to Julie-Roxane Krikorian ( www.jercatime.wordpress.com) for editing this Episode of Back2Basics. You should also check out FAR OUT: Adventures in Unconventional Living with co-host Alasdair (https://thefaroutpodcast.simplecast.fm/)

Paul Smith is one of the world’s leading experts in business storytelling. He’s one of Inc. Magazine’s Top 100 Leadership Speakers of 2018, a storytelling coach, and bestselling author of the books Sell with a Story (#1 bestseller in Amazon’s Sales and Selling category), Parenting with a Story, and Lead with a Story (#1 bestseller in Amazon’s Business Communication category) already in its 11th printing and available in 7 languages around the world. Paul is also a former consultant at Accenture and former executive and 20-year veteran of The Procter & Gamble Company. As part of his research on the effectiveness of storytelling, Paul has personally interviewed over 250 CEOs, executives, leaders, and salespeople in 25 countries, documenting over 2,000 individual stories. Leveraging those stories and interviews, Paul identified the components of effective storytelling, and developed templates and tools to apply them in practice. His work has been featured in The Wall Street Journal, Inc. Magazine, Time, Forbes, Fast Company, The Washington Post, PR News, Success Magazine, and London’s Financial Times, among others. Paul delivers professional workshops and keynote addresses on effective storytelling for leaders and salespeople. His clients include international giants like Hewlett Packard, Google, Ford Motor Company, Bayer Medical, Abbott, Novartis, Progressive Insurance, Kaiser Permanente, and Procter & Gamble. Paul holds a bachelor’s degree in economics, and an MBA from the Wharton School at the University of Pennsylvania. He lives with his wife and two sons in the Cincinnati suburb of Mason, Ohio. You can connect with Paul here, or learn more about how to hire him for speaking, training, or coaching services. Paul's personal story ... “I spent the first 24 years after college following a safe and traditional corporate career path. Then I did something crazy. And it was the best decision of my life. After two years as a consultant with Arthur Andersen (now Accenture), and two years in business school (The Wharton School at U. of Penn), I spent 20 years in progressively higher levels of management at The Procter & Gamble Company, ultimately as head of consumer research for a $6 billion global business. (That’s not the crazy part). I spent many of those years studying the art and science of leadership, communication, selling and character. And I’ve spent the last 7 years specifically studying the practice of storytelling. For that, I personally interviewed hundreds of people from dozens of countries around the world, including CEOs, statisticians, teachers, fighter pilots, engineers, bankers, comedians, nurses, sales people, politicians, consultants and scientists. I was looking for those profound moments of clarity in their careers and personal lives where they learned an absolutely essential lesson — one worthy of passing along to the next generation of management, or the next generation of humanity. What I found amazed me. In fact, it amazed me so much (and this is the crazy part) that I quit my job to dedicate my full-time efforts to sharing those lessons and coaching leaders in the art and science of business storytelling. (You can read more about how I made that difficult decision here and how I found the courage to actually go through with it here.) The most compelling 100 stories on business and leadership became the subject matter of my first book, Lead with a Story. They include lessons on 21 of the most common leadership challenges, including setting a vision, leading change, building strong teams, and encouraging creativity and innovation. The 100 most powerful stories of life lessons became the subject of my second book, Parenting with a Story. These stories contain lessons on 23 of the most sought-after character traits we all aspire to ourselves and wish to see developed in our children and grandchildren — things like ambition, curiosity, integrity, self-reliance, persistence,

Tia Maurer is a Group Scientist at the Procter & Gamble Company. She sits with Sima Vasa to discuss data integrity, statistical significance, surveys and automation, and the shift to behavioral-based research methods. “Your analysis and insights is only as good as your quality of data and rarely is your data file 100% error free.” […] The post Tia Maurer – Data and New Product Innovation | Ep 022 appeared first on Infinity Squared, LLC.

Tia Maurer is a Group Scientist at the Procter & Gamble Company. She sits with Sima Vasa to discuss data integrity, statistical significance, surveys and automation, and the shift to behavioral-based research methods. "Your analysis and insights is only as good as your quality of data and rarely is your data file 100% error free." - Tia Maurer Tia Maurer - Seasoned Product Researcher For more than 20 years, Tia has worked closely with Beauty Care products researchers. She specializes in consumer research and product development. She has designed, developed and piloted many emerging consumer research methodologies to fuel innovation and guide product development. Among the brands she's worked on are Cascade, Head & Shoulders, Herbal Essences, Olay, and Pantene. Developing a Brand Message At Procter & Gamble, they have two research groups. One focuses on consumer market knowledge, while the other focuses on products research. “Nowadays, reliable data is really critical to us and our product development… it's really imperative to confirm the accuracy of our data file before we’re really commencing analysis.” - Tia Maurer Part of Tia's job is to translate the needs of the consumers into the technical requirements of the brand. She helps ensure that the products reflect the kind of messaging they need to market. P & G Data Collection Their researchers primarily use two types of data, and one of which is consumer testing data. They conduct surveys on various global platforms as well as gather input from comments and testimonials. "I think there has been a shift in more behavioral research...The reason is really simple. We’re learning that what people say and what they do don’t always match." - Tia Maurer According to Tia, the length of time it takes to launch a brand depends on the product and the company's mission. One project they had, for example, took them five years to launch. Quick links to connect with Tia Maurer: LinkedIn Sima loves to hear from her listeners with input, questions, suggestions and just to connect! You can find her at the links below! LinkedIn Twitter simav.sg-host.com Sima is passionate about data and loves to share, learn and help others that share that passion. If you love data as much as her, subscribe on iTunes and don't forget to leave a rating and review!

Welcome to Episode #187 of How Storytelling Can Help Bring So Much Positive Impact in Your Business In this episode, Paul Smith and I are discussing the topic of "Why a lot of entrepreneurs are getting so much result because of their ability to tell a story" So if you want to understand why is storytelling considered as a business skill that a business owner should have?; How to do it well; where and when to use it; and how to develop it, tune in now! In this episode, you will discover: - Why storytelling? - Some examples of where storytelling is used successfully by business owners and entrepreneurs - What is the first skill anyone needs to hone in for them to use the skill? - Is Storytelling a legit business skill? - What is the easiest structure in writing a story? - How do you end the story in such a way that people remember it? - What are other questions about storytelling in which audience wish to do when it comes to storytelling? - What is the particular mindset that you need to have? About Us:  Paul is a popular keynote speaker and corporate trainer in leadership and storytelling techniques, a former executive and 20-year veteran of The Procter & Gamble Company, and bestselling author of three books: 1) Lead with a Story, 2) Parenting with a Story, 3) Sell with a Story. His work has been featured in the Wall Street Journal, Time Magazine, Forbes, Fast Company, The Washington Post, PR News, CIO Magazine, Investors Business Daily, Marketing Research Magazine, the American Banking Journal, and London’s Edge Magazine, among others. In his 20 years with Procter & Gamble, Paul held leadership positions in both research and finance functions and most recently served as director of consumer and communications research. Prior to P&G, Paul was a consultant for Arthur Andersen & Company. His keynote speaking and training clients include international giants like Google, Hewlett Packard, Bayer Medical, Walmart, Kaiser Permanente, Ford Motor Company, Luxottica, and Procter & Gamble among dozens of others. Paul holds a bachelors degree in economics and an MBA from the Wharton School at the University of Pennsylvania. He lives with his wife and two sons in the Cincinnati suburb of Mason, Ohio. More Information: Web: www.LeadWithAStory.com Email: paul@leadwithastory.com Twitter: @LeadWithAStory LinkedIn: www.linkedin.com/in/smithpa9 Facebook: www.facebook.com/leadwithastory Instagram: www.instagram.com/leadwithastory Understanding Insurance Links & Mentions From This Episode: Click Here! Thanks for Tuning In! Thanks you much for being with us this week. Have some feedback you'd like to share? Please leave a note in the comments section below! If you enjoyed this episode on understanding the whole concept of insurance and how it plays its role on your business., please share it with your friends by using the social media buttons you see at the bottom of the post. Don't forget to subscribe to the show on iTunes to get automatic episode updates for our "Understanding the True Meaning of Insurance!" And, finally, please take a minute to leave us an honest review and rating on iTunes. They really help us out when it comes to the ranking of the show and I make it a point to read every single one of the reviews we get. Thanks for listening!

With passion for consumer and digital marketing, technological innovation and communications, Eric Mercer is classically trained in consumer marketing at Procter & Gamble Company and has worked with global organizations such as Red Bull, WalMart and Estee Lauder. Eric has accumulated a great depth of... The post Transformations Through Technology with Eric Mercer – February 27, 2018 appeared first on Startup Canada.

Paul Smith (Author) - Lead with a story and Sell with a story  Leadwithastory.com  Storytelling has come of age in the business world. Today, many of the most successful companies use storytelling as a leadership tool. At Nike, all senior executives are designated "corporate storytellers." 3M banned bullet points years ago and replaced them with a process of writing "strategic narratives." Procter & Gamble hired Hollywood directors to teach its executives storytelling techniques. Some forward-thinking business schools have even added storytelling courses to their management curriculum.  The reason for this is simple: Stories have the ability to engage an audience the way logic and bullet points alone never could. Whether you are trying to communicate a vision, sell an idea, or inspire commitment, storytelling is a powerful business tool that can mean the difference between mediocre results and phenomenal success.  Whether in a speech or a memo, communicated to one person or a thousand, storytelling is an essential skill for success.     Paul Smith  Paul Smith is one of the world’s leading experts on organizational storytelling. He’s a keynote speaker, storytelling coach, and author of the books Sell with a Story, Parenting with a Story, and the bestseller Lead with a Story already in its 8th printing and available in 6 language around the world. Paul is also a former consultant at Accenture and former executive and 20-year veteran of The Procter and Gamble Company.

Robert McDonald, president and CEO of the Procter & Gamble Company,discusses positioning the consumer products giant for a rapidly changing world.

Kevin G. Connell is President & Chief Executive Officer of Accu-Screen, Inc. (1994-Present), and is responsible for the overall growth, development, and management of the organization. The company was founded on his belief that corporations and governmental organizations are in dire need of accurate employment screening and cost containment programs, especially in light of the ever escalating costs of negligent hiring lawsuits, employee theft and worker?s compensation fraud. Accu-Screen, Inc. specializes in pre-employment background screening and drug testing services. Mr. Connell recently served on the Board of Directors of the National Association of Professional Background Screeners (NAPBS); where he was elected by his peers to serve on the board from 2003-2005. NAPBS exists to promote ethical business practices, promote compliance with the fair Credit reporting Act and foster awareness of issues related to consumer protection and privacy rights within the background screening industry. The association provides relevant programs and training aimed at empowering members to better serve clients and to maintain standards of excellence in the background screening industry. Mr. Connell is a nationally known speaker, author and consultant, and is recognized as an expert on effective employment screening practices that prevent negligent hiring and resume fraud in the workplace. He has been on the adjunct faculty of the University of South Florida for the past decade, where he teaches the course Effective Employee Screening. Mr. Connell also conducts keynotes and seminars for companies, his keynotes and seminars educates and motivates business owners, managers and human resource professionals on the most effective pre-employment screening techniques available today and how companies may legally obtain the information they need to make informed hiring decisions. His expertise extends to the development of policies and procedures to assure a more productive and safe workplace. He received his Bachelor?s Degree in Economics Management from Ohio Wesleyan University, graduating Summa Cum Laude and Phi Beta Kappa. He was a First-Team selection to GTE?s Academic All-American Football Team. After graduation, the Procter and Gamble Company employed Mr. Connell as a Regional Manager, where he worked in both the Food Service and Commercial Products Division. At P&G, he won the prestigious Five-Star Award three consecutive years. This National Award recognizes Procter and Gamble?s Top Sales Managers throughout North America. www.accuscreen.com