Podcasts about Pacific Northwest

When Brandon was just a punk rock kid from the Pacific Northwest he had an encounter with God that opened up his eyes to his need for a Savior. But then 18 years later, Brandon was confronted with the greatest trial of his life where Christ showed Himself once again, in an entirely new way. Show notes @ https://compelledpodcast.com/episodes/brandon-hendriks ++++++++++++ Compelled is a seasonal podcast using gripping, immersive storytelling to celebrate the powerful ways God is transforming Christians around the world. These Christian testimonies are raw, true, and powerful. Be encouraged and let your faith be strengthened! Want to help make new episodes? Either make a one-time gift, or become a Monthly Partner at: https://compelledpodcast.com/donate Perks of being a Monthly Partner include: EARLY ACCESS to each new Compelled episode 1 week early! FULL LIBRARY of our unedited, behind-the-scenes interviews with each guest... over 100+ hours of additional stories and takeaways! Become a Monthly Partner by selecting the "Monthly" option during check-out.  Show notes, emails, and more at: https://compelledpodcast.com Read the Compelled book of testimonies, endorsed by Lee Strobel, Marvin Olasky, and more: ⁠https://compelledpodcast.com/book Compelled is a member of the Proclaim Podcast Network. Listen to other like-minded podcasts with faithful stories, thoughtfully told at https://proclaim.fm Learn more about your ad choices. Visit megaphone.fm/adchoices

Retired Intelligence Detective Gary Jenkins brings you the best in mob history through his unique perspective on the mafia. In this episode of Gangland Wire, Gary Jenkins welcomes an unusual guest from the world of organized crime storytelling—cartoonist Brett Juliano, creator of the Dust Bunny Mafia comic series. Instead of traditional books or documentaries, Brett tells real Mafia stories through short, three-panel comics featuring his unique cartoon characters while staying grounded in historical research and documented sources. Brett explains how his lifelong interest in animation and storytelling evolved into a project that blends true crime history with visual humor and commentary. After moving to Chicago, he became fascinated with the city's underworld history and began transforming real mob stories into illustrated comic strips that challenge Hollywood myths and highlight lesser-known facts about organized crime. His work draws on true crime books, FBI files, court transcripts, and podcasts, including Gangland Wire itself. Each comic strip distills a real historical moment into a visual gag or ironic twist that reveals the strange reality behind mob legends. Gary and Brett discuss several Dust Bunny Mafia comics and the real events behind them: The “Sicilian Flu” Courtroom Act A humorous look at a tactic sometimes used by mob figures: appearing frail in court to gain sympathy or delay proceedings. Wiseguys who were partying the night before might suddenly appear in a wheelchair, wrapped in blankets or hooked to oxygen tanks when they walked into court. Lucky Luciano and the Myth of “Lucky” Brett examines the legendary story that Charles “Lucky” Luciano got his nickname after surviving a brutal kidnapping and beating. His comic plays with the idea that mobsters often exaggerated their own legends—especially when trying to impress people. The Kansas City Mob Search – Carl “Tuffy” DeLuna One comic comes directly from Gary Jenkins' own experience investigating the Kansas City mob. When police searched DeLuna's home in 1979, the mobster calmly offered coffee and eventually led investigators straight to the basement, where incriminating notes were stored. The scene shows how, sometimes, the truth of organized crime investigations is stranger than fiction. Bugsy Siegel in Rainy Portland Another comic explores the obscure story of Bugsy Siegel visiting Portland to meet local crime boss Al Winters, only to endure two straight weeks of rain—highlighting the contrast between Hollywood-style mob glamour and the less glamorous reality of underworld negotiations. A New Graphic Anthology on Kickstarter Brett is now launching a major new collection of his comics titled: “Family Business: An Offer You Can't Refuse.” The book will include: 130+ pages of full-color comics More than 230 true crime strips Historical commentary explaining the real story behind each comic Additional artwork parodying mob businesses and underworld culture The project will be funded through a Kickstarter campaign beginning March 24, with the finished book expected to ship later in the year once printing is completed. Click here for

Busy North.... Welcome to the DayWeather Podcast — your daily look at weather trends and impacts across the Western United States. Meteorologist Don Day breaks down the latest forecast patterns, temperature swings, storms, and seasonal trends affecting travel, industry, ranching, and recreation from the Rockies to the Pacific Northwest. #DayWeatherPodcast #WesternWeather #WeatherForecast #TravelWeather #RanchWeather #OutdoorForecast #RockyMountainWeather #LongRangeForecast #ElNino #WyomingWeather #ColoradoWeather #NebraskaWeather #UtahWeather #MontanaWeather #PacificNorthwestWeather       LINKS: Wonders of the Atmosphere (FREE PDF) Jan Curtis/Stanley David Gedzelman - https://www.stanrenaissanceman.com/BOOKS/WONDERS_ATMOSPHERE_BOOK.pdf Regional Travel Forecast - https://www.youtube.com/@dayweather Learn about the features of the Sainlogic Smart Weather Station SA9 and tips on how to set up a digital weather station. https://www.sainlogic.com/products/sainlogic-wifi-weather-station-sa9 Code: Day (buyers can enjoy a 30% off with this code at checkout for all products) https://www.cocorahs.org/ Cloud ebook - https://whatsthiscloud.com/ebook Jan Curtis Flickr Page - https://www.flickr.com/photos/cloud_spirit/ All New Highly Accurate TROPO Rain Gauge - USE CODE RAINDAY FOR 10% OFF https://measurerain.com  DayWeather Journal for Kids  https://www.amazon.com/dp/B09M57Y7J1?ref_=pe_3052080_397514860

Originally streamed live on February 23, 2026, this episode of Airey Bros Radio features one of the most respected distance coaches in college athletics — Oklahoma State Director of Track & Field / Cross Country, Coach Dave Smith.Fresh off another national championship season, Coach Smith joins us to break down what it takes to keep Oklahoma State Cross Country and Track & Field among the elite year after year. From his journey out of the Pacific Northwest and a PhD in neurobiology to becoming one of the most accomplished coaches in NCAA history, this conversation dives deep into coaching philosophy, recruiting, culture, leadership, and the realities of running a top-tier Division I program.We get into Oklahoma State's latest NCAA Cross Country title, the balance between the science and art of coaching, recruiting in the era of the transfer portal, NIL, and international talent, and what the day-to-day role really looks like as a D1 director and head coach. Coach Smith also shares thoughts on training trends like double threshold, why restraint matters in athlete development, and the indoor momentum building in Stillwater heading into championship season.If you're a runner, coach, recruit, parent, or fan of college cross country, NCAA track & field, Oklahoma State, Big 12 competition, and distance running culture, this is a must-listen episode.Topics covered include:Oklahoma State's championship standardDave Smith's coaching origin storyRecruiting international and domestic talent in 2026NIL, transfer portal, roster fit, and culture buildingTraining philosophy and long-term athlete developmentIndoor track outlook and Oklahoma State women's DMR momentumLeadership lessons from winning, failure, and staying eliteFollow Airey Bros Radio on YouTube, Spotify, and Apple Podcasts for more interviews spotlighting college wrestling, cross country, and track & field programs across the country.Show Notes / TimestampsABR 441 – Coach Dave Smith | Oklahoma State Track & Field / Cross Country0:00 Intro banter 2:17 Open and introduction for Oklahoma State Director of Track & Field / Cross Country Coach Dave Smith3:09 Dave Smith's 2025 national title, National Coach of the Year honors, and OSU's indoor momentum4:54 Where recruits and listeners can find Coach Smith and Oklahoma State online5:21 Through lines: Chris Bean, Texas Tech roots, and the small world of coaching6:17 The Iron Monk commemorative championship beer story and OSU athletics culture8:24 Stillwater icebreaker: Eskimo Joe's, Hideaway Pizza, and life around town8:56 Coach Smith on eating mostly plant-based, cholesterol, and dietary changes10:10 Dave Smith's running origin story: woods, fear, accidental aerobic development, and discovering talent12:06 Quitting football, finding cross country, and how team culture shaped his love for the sport13:45 From neurobiology PhD to coaching: when he realized science was not his true passion15:14 The seven-page letter that changed everything and how volunteering at Washington opened the coaching door16:17 Texas Tech, Lee Daniel, and the year that made him realize coaching was his calling18:39 Doing the right things for the wrong reasons — and how he helps athletes find their real passion19:02 Dave Smith's advice on majors, careers, passion, fulfillment, and long-term success21:17 Early coaching lessons, Lee Daniel's breakout, and learning the importance of restraint in training23:47 The art vs. science of coaching and how Smith communicates training more effectively today25:44 Reflecting on Oklahoma State's 2025 NCAA Cross Country national title26:15 Redemption after 2024 and why doing less can sometimes lead to more27:40 How veteran coaches can still get humbled by lessons they thought they had already learned28:59 The viral international athlete press conference clip and what Coach Smith wishes he said differently31:21 Why coaches should avoid publicly criticizing other programs33:32 Double-threshold training, current trends, and why OSU sticks to what it believes in35:01 International recruiting, roster age, culture fit, and what really matters in building a team38:56 What the CEO side of being Director of Track & Field / Cross Country actually looks like40:14 Delegation, staff trust, and empowering event coaches inside a major D1 program41:22 Balancing family life, fatherhood, and coaching at an elite level42:27 Ryan Godfrey, John Oliver, Abby Frederick, and the staff that helps keep OSU rolling44:33 How involved Coach Smith still is in the training side and why that remains his favorite part45:43 The state of Oklahoma State when he arrived in 2002 and how the program was rebuilt47:54 Mike Holder's impact, administrative support, and building a championship infrastructure49:02 Lessons learned from a golf coach: risk-taking, racing to win, and competitive mindset50:37 Life as “the other Coach Smith” on Oklahoma State's campus52:47 Oklahoma State indoor track outlook, standout women, and the energy of the freshman class55:14 Men's rebuilding phase, injury setbacks, and optimism for the future56:07 The DMR DQ, Boston follow-up, and the emotional rollercoaster of chasing a qualifier59:16 Beating your friends, rivalries, and who Dave Smith most enjoys competing against1:00:10 Oregon, Jerry Schumacher, and the programs coming hard in the national picture1:01:48 Final Four begins: coffee habits, Spindrift favorites, and Stillwater coffee shops1:03:47 Daily rituals, extreme step-count competitions, and the competitive streak behind the scenes1:07:48 Podcasts, true crime, mindset, and what Dave Smith listens to off the track1:09:22 Music taste, practice playlists, baking, and singer-songwriter favorites1:10:46 Guilty pleasure: the legendary Palo Alto French toast story1:14:49 Closing thoughts, appreciation, and final sendoff for Coach Dave Smith1:15:23 Outro and preview of the next Airey Bros Radio live episode

Winter north, windy south... Welcome to the DayWeather Podcast — your daily look at weather trends and impacts across the Western United States. Meteorologist Don Day breaks down the latest forecast patterns, temperature swings, storms, and seasonal trends affecting travel, industry, ranching, and recreation from the Rockies to the Pacific Northwest. #DayWeatherPodcast #WesternWeather #WeatherForecast #TravelWeather #RanchWeather #OutdoorForecast #RockyMountainWeather #LongRangeForecast #ElNino #WyomingWeather #ColoradoWeather #NebraskaWeather #UtahWeather #MontanaWeather #PacificNorthwestWeather       LINKS: Wonders of the Atmosphere (FREE PDF) Jan Curtis/Stanley David Gedzelman - https://www.stanrenaissanceman.com/BOOKS/WONDERS_ATMOSPHERE_BOOK.pdf Regional Travel Forecast - https://www.youtube.com/@dayweather Learn about the features of the Sainlogic Smart Weather Station SA9 and tips on how to set up a digital weather station. https://www.sainlogic.com/products/sainlogic-wifi-weather-station-sa9 Code: Day (buyers can enjoy a 30% off with this code at checkout for all products) https://www.cocorahs.org/ Cloud ebook - https://whatsthiscloud.com/ebook Jan Curtis Flickr Page - https://www.flickr.com/photos/cloud_spirit/ All New Highly Accurate TROPO Rain Gauge - USE CODE RAINDAY FOR 10% OFF https://measurerain.com  DayWeather Journal for Kids  https://www.amazon.com/dp/B09M57Y7J1?ref_=pe_3052080_397514860  

After a victorious trip to St. Louis, the Seattle Sounders officially kick off their 2026 Concacaf Champions League campaign on Thursday with a massive Round-of-16 Leg 1 clash at Vancouver Whitecaps FC. We'll give our review of Saturday's win and discuss the state of the center back position following Yeimar's injury exit, then turn our focus to the upcoming CCC opener against their Cascadia rivals. Later on, we'll discuss some of the other results from Matchday 3 in MLS.Follow Lobbing Scorchers: YouTube Instagram Bluesky TikTok Facebook Ari Liljenwall Noah RiffeSPONSORSHaxan Ferments - Specializing in unique, small-batch fermented hot sauces and vinegars, Haxan Ferments is handcrafted in Georgetown and made with the best local ingredients from across the Pacific Northwest. Use Code LS for a FREE Hot Sauce w/ purchase!Sounder at Heart - Our network host and biggest supporter, Sounder at Heart covers the Seattle Sounders, Seattle Reign, and MUCH MORE! Subscribe and Support to the BEST independent Seattle Soccer coverage.Podium Edmonds - Located at 114 4th Ave N, just off Main Street in the heart of Downtown Edmonds, come shop and explore the best menswear in the Pacific Northwest. Tell them Lobbing Scorchers sent you!Full Pull Wines - Founded in 2009, they the best boutique wines of the world to members, with special focus on our home, the Pacific Northwest.MLS Store - New year, new gear! The 2026 MLS jerseys are here, and MLSStore is the ultimate destination for every fan. Every purchase helps support our show!Lobbing Scorchers is a production of Just Once Media.Lobbing Scorchers is a Seattle Sounders and MLS focused show brought to you by Sounder at Heart. Hosted by Major League Soccer's Ari Liljenwall and Producer Noah Riffe. Join us as we lob our scorching takes on the American soccer landscape, Seattle Sounders, Major League Soccer, USMNT and more.Contact: lobbingscorchers@justoncemedia.com

Recorded live on March 5th, 2026   Two people making music on the fly… Bugs In The Basement creates improvised musical journeys from an array of vintage and handmade instruments to modern technologies. Recorded live from our basement studio in the Pacific Northwest, each week we experiment in the process of making exploratory music and soundscapes. Unmixed, unedited and unapologetic.   www.bugsinthebasement.com

Deep in the shadow of Mount St. Helens in 1924, a group of miners claimed they were attacked by massive, human-like creatures in what has since become one of the most infamous encounters in American history: the Ape Canyon incident. This strange and terrifying event has fueled decades of speculation, storytelling, and endless debate. In this video, we'll be diving into the full history of the attack, exploring what really happened during those harrowing nights in the Washington wilderness, and connecting the lore that has grown around it over the last century. The story begins with a crew of seasoned miners working a remote claim. What started as an ordinary expedition soon spiraled into a bizarre encounter with unknown creatures. The miners described hearing heavy footsteps, rocks being hurled at their cabin, and the unmistakable sounds of something circling them in the dark. Then came the night of the assault, when the cabin itself was bombarded and shaken by large figures outside, clawing and beating at the wooden structure. Whether this was a terrifying brush with something unknown or a case of hysteria has remained a mystery ever since. We'll break down the eyewitness accounts, sift through the details of the attack, and look into the cultural backdrop that made this event explode into legend. Was this truly a violent clash between men and something beyond human? Or were the miners misinterpreting natural events in a moment of isolation and fear? Over time, the tale of Ape Canyon has taken on a life of its own, entwined with stories of wild men, mountain spirits, and creatures that walk a line between myth and reality. Beyond the original incident, this event connects to larger ideas that ripple outward into folklore, wilderness survival, and even questions about how humans process the unknown. The more we study it, the more it reveals about our need to explain what lurks in the dark and the limits of what we can truly know. From the chilling details of the cabin siege to the aftermath that left investigators and locals both baffled and intrigued, this is one of those rare stories that bridges history and legend seamlessly. As we explore the lore surrounding Ape Canyon, we'll also speculate about the possibilities that could explain what occurred. Were the miners exaggerating for attention, or did they stumble across something ancient in the forests of the Pacific Northwest? Could the physical evidence they described, like massive footprints and the damage to their cabin, have been caused by natural forces—or something else entirely? These questions continue to spark curiosity to this day, making the Ape Canyon attack one of the most captivating mysteries of the last century. So buckle up, because this story is more than just an old campfire tale—it's a chilling account of survival, fear, and the unknown that still echoes through history. Patreon: https://www.patreon.com/c/RoanokeTalesPatreon Thank you for watching Roanoke Tales and I hope you enjoy #ApeCanyon #CryptidMystery #LoreExplained

We react and take calls following Seattle's MLS Matchday 3 fixture at St. Louis CITY SC.Follow Lobbing Scorchers: YouTube Instagram Bluesky TikTok Facebook Ari Liljenwall Noah RiffeSPONSORSHaxan Ferments - Specializing in unique, small-batch fermented hot sauces and vinegars, Haxan Ferments is handcrafted in Georgetown and made with the best local ingredients from across the Pacific Northwest. Use Code LS for a FREE Hot Sauce w/ purchase!Sounder at Heart - Our network host and biggest supporter, Sounder at Heart covers the Seattle Sounders, Seattle Reign, and MUCH MORE! Subscribe and Support to the BEST independent Seattle Soccer coverage.Podium Edmonds - Located at 114 4th Ave N, just off Main Street in the heart of Downtown Edmonds, come shop and explore the best menswear in the Pacific Northwest. Tell them Lobbing Scorchers sent you!Full Pull Wines - Founded in 2009, they the best boutique wines of the world to members, with special focus on our home, the Pacific Northwest.MLS Store - New year, new gear! The 2026 MLS jerseys are here, and MLSStore is the ultimate destination for every fan. Every purchase helps support our show!Lobbing Scorchers is a production of Just Once Media.Lobbing Scorchers is a Seattle Sounders and MLS focused show brought to you by Sounder at Heart. Hosted by Major League Soccer's Ari Liljenwall and Producer Noah Riffe. Join us as we lob our scorching takes on the American soccer landscape, Seattle Sounders, Major League Soccer, USMNT and more.Contact: lobbingscorchers@justoncemedia.com

Send your paranormal encounters to JoshTurner@PRTpodcast.com!

OpenAI just opened its largest office outside San Francisco, in downtown Bellevue, Wash. GeekWire was there on day one to tour the space. Chatting inside the OpenAI game room, we share our observations about the Mad Men-meets-Pacific Northwest aesthetic, which features open floor plans and lots of common areas, and try to figure out what it all says about OpenAI's culture. Plus, we talk with Vijaye Raji, the former Statsig CEO who is now OpenAI's CTO of applications, about Codex, infrastructure, hiring, and the evolution and growth of Silicon Valley tech giants in the region. In our final segment, it's the return of the GeekWire trivia challenge, with a question focusing on one of the earliest tech giants to establish an outpost in the Seattle area. Related Story: Inside OpenAI’s new Bellevue office: A swanky statement about AI’s impact on the Seattle region Upcoming Event: Agents of Transformation, March 24. With GeekWire co-founders Todd Bishop and John Cook. Edited by Curt Milton.See omnystudio.com/listener for privacy information.

Our first storyteller is Rad Wilkins, who as a wildlife biologist embraced the title of “poop ologist” and carried a pungent, fermented concoction called “the brew” into the backcountry to entice grizzly bears. When the love of his life came to visit his remote camp, he had to quickly learn the true rules of bear country before a romantic proposal turned into a terrifying, close encounter in a story that he calls “Wild Proposals”. Rad Watkins is a lifelong nature lover and conservationist based in Missoula, Montana. He currently serves as Executive Director of the Missoula Conservation District, where he helps lead efforts to protect local streams, wildlife, and working lands. His career has taken him from the old-growth forests of the Pacific Northwest studying endangered seabirds, to Glacier National Park collecting grizzly bear DNA, to the Northwoods of Wisconsin tracking wolves and rehabbing bald eagles. Rad also loves personal development, and he's a certified life coach who does some leadership speaking and training. At home, he, his wife Gretchen, and their kids, Lena and Norris, enjoy doing what Montanans do best: floating rivers, skiing, hiking, and spending time outdoors with their dogs and horses. You can find Rad on Instagram, Facebook and YouTube. In our next story, Bridget Feerick flies thousands of miles to Peru and connects with a mysterious, motorcycling solo traveler. With a language barrier, a gut feeling, and a wild invitation to ride with him to Canada, she must decide if taking a leap of faith is worth the risk of a true-life adventure. Bridget calls her story “My Gut Says WHAT!?…and it was Awesome!” Thanks for listening. Bridget Feerick started her journey on this planet being born and raised in Milwaukee, WI. She traveled the world before making her home in Missoula, Montana and has continued to explore this country and the world beyond. Her passion for the outdoors is matched by a deep commitment to community engagement and social justice. Bridget holds people in transitions using her intuitive powers as an organizer, cleaner, birth/postpartum/death doula, yoga instructor, herbalist, reiki and sound healing practitioner, and so on and so forth. Oh, and she likes to get weird whether it’s through her performance art pieces or just trying to be free in a world with too many boxes. She hopes to empower and inspire as many people as she can to tap into their own intuitive powers. Trying to escape the dark Missoula winter, a staycation house-sitting gig promises a hot tub and mountain views for Marc Moss, and instead, delivers freezing temperatures and the demanding care of a dog, a cat, and eleven chickens. What starts as a simple favor quickly turns into a crisis when a frantic call from Chile reveals an unfortunate fire and a scramble to rehouse the traumatized poultry. Marc calls his story “The Girls”. Marc Moss founded Tell Us Something in 2011 and lives with his life partner, Joyce, and their perpetual kitten, Ziggy on Missoula's historic Northside. While trekking deep into the Bob Marshall Wilderness to photograph the monumental Chinese Wall, Brian Christianson finally slows down to appreciate the remote mountain solitude with his partner. When a tiny movement catches their eye, they hold their breath for what could be the wildlife encounter of a lifetime. Brian calls his story “Ridge Lessons”. Brian Christianson's love for mountains began on the pages of books while growing up in Southern Minnesota. A family trip to Colorado at age 10 confirmed the future: mountains or bust. He proceeded to study photography and geography at the University of Colorado before moving to Montana in 2008. Brian works as a nature photographer with a curiosity for wilderness in Western Montana. He shares a life with his wife Linds and cat Roo.

Welcome to Caching in the NorthWest! This is THE podcast from the birthplace of geocaching, right here in the great Pacific NorthWest.  It's Thursday at 7PM Pacific and we are going to talk about geocaches and geocachers from here and around the globe. So while you're trying to figure out what time it is every time you cross the border, we'll be Caching in the NorthWest. We want you to call in your Geocache Log of the Week! Send an email to feedback@CachingNW.com, call into 253-693-TFTC. Call us with your feedback at (253) 693-TFTC Or visit the website at https://CachingNW.com

Teens aren't getting enough sleep! And a two-decade study suggests it's getting worse. Scientists found that the number of high schoolers getting insufficient sleep — less than seven hours a night — has increased from 69% to 77%. The throughline? There wasn't one. Teens had bad sleep habits across most demographics, including race, gender and grade level. The findings were published this week in the journal JAMA.Interested in more science behind recent headlines? Email us your question at shortwave@npr.org.For more about earthquake science – and the Cascadia Fault in particular – check out our recent episode on the Pacific Northwest's Big One.Listen to every episode of Short Wave sponsor-free and support our work at NPR by signing up for Short Wave+ at plus.npr.org/shortwave.To manage podcast ad preferences, review the links below:See pcm.adswizz.com for information about our collection and use of personal data for sponsorship and to manage your podcast sponsorship preferences.Learn more about sponsor message choices: podcastchoices.com/adchoicesNPR Privacy Policy

Winter again... Welcome to the DayWeather Podcast — your daily look at weather trends and impacts across the Western United States. Meteorologist Don Day breaks down the latest forecast patterns, temperature swings, storms, and seasonal trends affecting travel, industry, ranching, and recreation from the Rockies to the Pacific Northwest. #DayWeatherPodcast #WesternWeather #WeatherForecast #TravelWeather #RanchWeather #OutdoorForecast #RockyMountainWeather #LongRangeForecast #ElNino #WyomingWeather #ColoradoWeather #NebraskaWeather #UtahWeather #MontanaWeather #PacificNorthwestWeather       LINKS: Wonders of the Atmosphere (FREE PDF) Jan Curtis/Stanley David Gedzelman - https://www.stanrenaissanceman.com/BOOKS/WONDERS_ATMOSPHERE_BOOK.pdf Regional Travel Forecast - https://www.youtube.com/@dayweather Learn about the features of the Sainlogic Smart Weather Station SA9 and tips on how to set up a digital weather station. https://www.sainlogic.com/products/sainlogic-wifi-weather-station-sa9 Code: Day (buyers can enjoy a 30% off with this code at checkout for all products) https://www.cocorahs.org/ Cloud ebook - https://whatsthiscloud.com/ebook Jan Curtis Flickr Page - https://www.flickr.com/photos/cloud_spirit/ All New Highly Accurate TROPO Rain Gauge - USE CODE RAINDAY FOR 10% OFF https://measurerain.com  DayWeather Journal for Kids  https://www.amazon.com/dp/B09M57Y7J1?ref_=pe_3052080_397514860

We're joined by special guest Tim Foss of Sounder at Heart and co-host of the new SAH podcast network show Backpost Runners! Topics of discussion include Seattle's injury situation, which is quickly devolving into a crisis; a preview of Saturday's matchup at St. Louis CITY SC; and the rise of young players we've seen throughout MLS so far in 2026. We also give our predictions on who will be the starting No. 9 in St. Louis, and what it will take for the Rave Green to atone for last year's 1-0 defeat at Energizer Park.Follow Lobbing Scorchers: YouTube Instagram Bluesky TikTok Facebook Ari Liljenwall Noah RiffeSPONSORSHaxan Ferments - Specializing in unique, small-batch fermented hot sauces and vinegars, Haxan Ferments is handcrafted in Georgetown and made with the best local ingredients from across the Pacific Northwest. Use Code LS for a FREE Hot Sauce w/ purchase!Sounder at Heart - Our network host and biggest supporter, Sounder at Heart covers the Seattle Sounders, Seattle Reign, and MUCH MORE! Subscribe and Support to the BEST independent Seattle Soccer coverage.Podium Edmonds - Located at 114 4th Ave N, just off Main Street in the heart of Downtown Edmonds, come shop and explore the best menswear in the Pacific Northwest. Tell them Lobbing Scorchers sent you!Full Pull Wines - Founded in 2009, they the best boutique wines of the world to members, with special focus on our home, the Pacific Northwest.MLS Store - New year, new gear! The 2026 MLS jerseys are here, and MLSStore is the ultimate destination for every fan. Every purchase helps support our show!Lobbing Scorchers is a production of Just Once Media.Lobbing Scorchers is a Seattle Sounders and MLS focused show brought to you by Sounder at Heart. Hosted by Major League Soccer's Ari Liljenwall and Producer Noah Riffe. Join us as we lob our scorching takes on the American soccer landscape, Seattle Sounders, Major League Soccer, USMNT and more.Contact: lobbingscorchers@justoncemedia.com

In this episode, we delve into the extraordinary experiences of Mark from southwest Oregon, whose life was permanently changed by a late-night encounter on a snowy mountain road near Grants Pass. What first appeared to be a small tree standing along a ridge revealed itself to be something towering, powerful, and far too close for comfort. That moment in the late 1980s set the course for decades of reflection, research, and unexpected encounters across some of the most active wilderness corridors in the Pacific Northwest.Living near the Applegate and Rogue River regions, Mark shares how reports quietly surfaced over the years from hunters, firefighters, law enforcement, and everyday outdoorsmen who trusted him enough to speak. He recounts a recent investigation near Butte Falls involving thermal imaging, night vision, and his 165-pound wolf hybrid, where the forest seemed to move with intention and the night carried sounds that still defy explanation.From repeated 3AM vocalizations near Wolf Creek and Glendale, to unsettling activity in the Diamond Lake region and Highway 138 corridor, Mark paints a vivid picture of southern Oregon as a place where something continues to operate just beyond the edges of certainty. He also reflects on the stranger elements reported by credible witnesses—anomalous lights, missing time, and phenomena that challenge simple classifications.Mark's grounded, thoughtful perspective brings weight to every detail. His story spans decades, terrain, and testimony, offering a rare look into ongoing activity in one of the most compelling regions for Sasquatch reports in the country.Join us as we explore Mark's experiences and the enduring mystery unfolding in the forests of southwest Oregon.

For transcriptions and more detailed shownotes, please go to: https://swordschool.shop/blogs/podcast/episode-214-swords-in-your-seventies-with-deborah-fisher  To support the show, come join the Patrons at  https://www.patreon.com/theswordguy Deborah Fisher is a member and instructor with the Whidbey Swordplay Association, a historical martial arts club on Whidbey Island, a ferry ride north of Seattle, Washington. She specializes in rapier and small sword. Knighted as Dame Virago, she is a former assistant director and instructor for the Seattle Knights, the Pacific Northwest's premier sword fighting and jousting theatrical troupe. And as Captain Highjack, she is the former leader of a very scurvy and entertaining band of pirates known as the Pirates of Puget Sound. We talk about how and why Deborah got into swords at the age of 50, and what her current training looks like in her 70s. We discuss how some physical and mental abilities change as you age, but how one's peak is still an attainable future goal. Deborah is a professional writer, specializing in instructional materials for teachers, health-care practitioners, and community youth advocates. She has written six books on positive youth development and served as a national trainer for the Minneapolis-based Search Institute. She is also a co-author of Stamp of the Century, a nonfiction book about the history of flight and a famous airmail postage stamp called the Inverted Jenny. Two of Guy's blog posts mentioned in this episode are 100 Days No Booze Results: What Really Changed (and What Didn't) and You're probably holding your sword wrong. Here's why. Find out more about the Whidbey Swordplay Association at: https://whidbeyswordplayassociation.com/

We spoke to a major booster of President Trump and a proponent of military intervention in Iran. He doesn’t speak for the wide spectrum of Iranian-American thinking — but he does represent a mode of thought that is very visible and very loud in the Pacific Northwest. Most of the street demonstrations in the Seattle area have been organized by the pro-intervention faction of Seattle’s Iranian diaspora. Plus, we hear from other Iranian-Americans about how they are processing the war. Thank you to the supporters of KUOW, you help make this show possible. If you want to help out, go to https://www.kuow.org/donate/soundpolitics/.Sound Politics is a production of KUOW in Seattle, a proud member of the NPR Network. Our editor is Catharine Smith. Our producer is Hans Anderson. Our hosts are Libby Denkmann and Scott Greenstone.See omnystudio.com/listener for privacy information.

Logan McKnight is the founder of GoodKnight Consulting and a strategic advisor to MedTech executives navigating growth, leadership challenges, and operational complexity. Logan shares her nearly 20-year journey from pre-med to neuromonitoring technologist to CEO, and explains why she now focuses on helping leaders build teams that scale without sacrificing culture or burning out. She discusses lessons learned managing remote surgical service teams, why “simple scales,” and how mission, vision, and values enable better decisions and hiring beyond gut instinct.  Guest links: https://www.goodknightconsulting.net/ Charity supported: ASPCA Interested in being a guest on the show or have feedback to share? Email us at theleadingdifference@velentium.com.  PRODUCTION CREDITS Host & Editor: Lindsey Dinneen Producer: Velentium Medical   EPISODE TRANSCRIPT Episode 075 - Logan McKnight [00:00:00] Lindsey Dinneen: Hi, I'm Lindsey and I'm talking with MedTech industry leaders on how they change lives for a better world. [00:00:09] Diane Bouis: The inventions and technologies are fascinating and so are the people who work with them. [00:00:15] Frank Jaskulke: There was a period of time where I realized, fundamentally, my job was to go hang out with really smart people that are saving lives and then do work that would help them save more lives. [00:00:28] Diane Bouis: I got into the business to save lives and it is incredibly motivating to work with people who are in that same business, saving or improving lives. [00:00:38] Duane Mancini: What better industry than where I get to wake up every day and just save people's lives. [00:00:42] Lindsey Dinneen: These are extraordinary people doing extraordinary work, and this is The Leading Difference. Hello, and welcome back to another episode of The Leading Difference podcast. I'm your host, Lindsey, and today I am delighted to welcome Logan McKnight. Logan is the founder of GoodKnight Consulting and a strategic advisor to MedTech executives navigating growth, leadership challenges and operational complexity. With nearly 20 years in neuromonitoring and surgical services, including experience as a CEO, VP of Operations and business development leader, Logan brings an experienced perspective to executive leadership. She works with directors, VPs, and C-suite leaders to build teams that can scale without sacrificing culture or burning out. Well, welcome to the show, Logan. I'm so glad to speak with you today, and thank you so much for being here. [00:01:34] Logan McKnight: Yeah, it's great to be here. I appreciate you inviting me. [00:01:36] Lindsey Dinneen: Of course. I'd love if you wouldn't mind starting off by sharing just a little bit about yourself, your background, and what led you to MedTech. [00:01:45] Logan McKnight: Of course. Yeah. So my name is Logan McKnight and I have been in medtech for almost the last 20 years. And I think my journey, I, a lot of people have a very similar like origin story of haphazardly finding their way into medtech. I was pre-med in college. I wanted to go into veterinary school and I think I panicked honestly last minute, not really wanting to go. I interned under vet who basically dissuaded me from doing all the work of vet school and said go to med school. And feeling a little lost, I found my way to medtech, particularly neural monitoring, which was a field, pretty niche, but basically I got trained by a company to go in and run equipment and monitor patient's nervous systems during surgery. And to me, just having my bachelor's degree and having that level of impact and being able to jump right into patient care without having to go to more, you know, years and years of schooling was right up my alley and it's been such a wild ride. You know, I was a technologist and then I became a manager and then VP of development of business development, and head of contracting. And then I went over to a small company where I was the vice president of the whole company, and then eventually CEO, and now I'm consulting for medtech companies. So it's been a really fun journey that I didn't plan at all. [00:03:06] Lindsey Dinneen: Yeah. Okay. Well, excellent. And that brings up so many questions, but to start, so you were thinking originally you might wanna be a vet. Do you have you know, like, did you grow up with animals? Did you just have an amazing love for them? Where did that come from? [00:03:23] Logan McKnight: You know, honestly, I think I would've had way more animals, but my parents were a lot more reasonable than I was. So we just had the regular pets, but I grew up like horseback riding and in the Midwest, in Ohio. So I was around a lot of farm animals and things like that and I was part of like FFA and horticulture. So future Farmers of America. And I actually was really interested in large animals because I didn't wanna deal with people, I didn't wanna deal with people or their pets. So, and you know, and so that was what panicked me about med school was like the whole plan was veterinary school was to avoid the people part. And then I found through medtech you know, neuromonitoring and surgery where my patients are asleep. And so I still got to do all the things that I love, like providing impact, but then, you know, not having to worry about, I guess all for me I just had my head like all the challenges and complications that deal dealing with patients that I thought would make my job and life really difficult. So it's been really fun to kind of focus on just like the care and how to move things forward and explore this big, wide open space of how to impact people's lives in surgery. [00:04:31] Lindsey Dinneen: Yeah. And you know what's interesting about that too is, though, I think it sounds like throughout your, though, as you've, you know, gone from technologist and then you've had all of these amazing career changes and growth basically. It sounds like, you know, you have developed though your own kind of leadership style, so even though maybe originally you weren't sure about dealing with people, so to speak, you've actually excelled at it. So I'm curious how that has evolved for you in creating and managing teams. [00:05:03] Logan McKnight: Yeah. You know, it's interesting. I think like initially I was trying to control all these variables before I got into leadership in people, and then realized like you can't do that once you get to actually working with people. And once you almost like acknowledge and recognize, you can't control that but there's some beauty in that of you just allow for what you allow and then you know, you have to give people the ability to function like at their level. And you create the parameters. But other than that, like some magic happens when you don't try to control every single thing. And I see so many, especially new managers, you know, being like, "I need to control everything." And they're wondering why they're exhausted or their team's not respecting them. And it's like, gotta let go, gotta let go of the wheel a little bit. So, you know, I think those are some lessons and sometimes they just come with time and experience. [00:05:55] Lindsey Dinneen: Yeah, absolutely. Yeah. So, when you started, well, let's go back to the beg, maybe it's kind of at the beginning of your career. What are some things that you learned as a technologist and as you were growing within the hospital systems themselves, that contributed to basically where you would become now to become an entrepreneur and all of that. [00:06:21] Logan McKnight: Yeah, I mean, I will be very honest, and this is not meant to be a dig at anybody who I'd worked with or any boss. But I just, I went to work for a private company and we went and we were almost like hired mercenaries. So we would go to like, you know, every day I was in a different hospital. I didn't know my schedule till the night before. I rarely saw my manager and, you know, rarely saw other members of my team and it really felt like I was very isolated and alone. And it added to my burnout and also feeling like I didn't have anyone watch, like looking out for me and my back as a younger employee. And I realized there was so much room for improvement there in how you manage a team remotely. And so I think I, I just like mentally I was a psychology major before I switched to pre-med, and so I think like the, like human brain, because I was, you know, neuroscience, but like psychology, I think is so fascinating to me and the way people tick and what makes them tick. And I, I'm a big believer if you can figure out the way people tick, you can unlock so many things in the world and like you can, you know, you can be the most brilliant person, but if you can't communicate effectively, if you can't manage a team, you're really not gonna take things to the next level because you're not gonna activate those people around you to perform and get something done. So I feel like it was a case study for me to kind of watch like these managers and struggle and I'm like, "Ah, that's what I'm not going to do." [00:07:47] Lindsey Dinneen: Yes. Yeah. Sometimes learning from examples that maybe you wish you didn't have to learn from though can be the best teachers and actually serve your, you know, your own leadership style and your people that you end up getting to influence. It actually does help in the long term, but so. [00:08:06] Logan McKnight: Totally. [00:08:07] Lindsey Dinneen: So when you started GoodKnight Consulting, what was the impetus for that? I mean, you'd had this you've had this amazing career so far. You're ready kind of just for the next step or what sparked that? [00:08:19] Logan McKnight: You know, it's interesting, I stepped down from my CEO position 'cause I was feeling, I was running a neuromonitoring service company in the Pacific Northwest. We also had a professional services arm with neurologists. And then I had a medical billing company that I was running and we did mostly out of network billing. And then we also started a company in India right before COVID. So by 2023, I was fried, I was very burnt out in the way that I felt like I was busy all the time, but not really having the same impact I used to have. I think a lot of that was like I, I got more involved on the litigious side of running a company and then also the medical billing side really takes it out of you. So the thing I enjoyed was the coaching and the mentoring, and once I took a little bit of a step back and thought about what would I do every day for free? You know, like, what would I just love to do? And the reality was coaching other leaders, especially one like scratched my itch for helping people and provide and like, impact, which I realize is my biggest driver is like, how do I impact the most people and walk away with, you know, my life feeling like I've touched people in a positive way, and I think that's, you know, my, my driving force. So that's kind of why I started. And I started honestly just trying to go to leaders individually and offer some webinars and some one-on-one coaching. And then I really realized working with companies actually is the best way to go about this because you get ownership and leadership that's totally aligned and they want that support for their leaders. And then, it's so much easier to see the impact spread throughout an organization, so that's been really cool, is to be this outside force driving an owner or an executive's vision of what they want their company or the team to be. [00:10:07] Lindsey Dinneen: Yeah, and I noticed when I was reading a little bit more about the company, one of the things that I thought was really interesting is you talk about there, this is not just let's say leadership or mindset coaching or something like that, although that is very important as well. It is also about the business strategy. And you talk a lot about, you know, you've been in the position to understand how much, of course, revenue matters. You ha you have to, you know, make sure that's a strong, you know, foundation for the business. So, so how do you balance the two when you work with clients? [00:10:45] Logan McKnight: Yeah, no, that's a great question. I think every client is unique. I have found that just stripping away-- actually with something I, a blog post I was working on today and something I posted on LinkedIn, and it's something I find myself saying to founders and owner operators all the time-- simple scales. And I think, you know, what ends up happening is a lot of times you get this great idea for a product, a service, a company, and you just go. And you don't sometimes sit down and create like the true mission or the vision and like the values of the company. And it's really hard for owner operators and people who are in startup land and you know, small businesses to pause and do that, especially if they've been going for a few years 'cause you know, it's like, "Well, I've been operating without this stuff. It's totally fine." The reality is it's so much easier to grow and scale and also to gut check yourself when you're making decisions and being like "This is the right call because this aligns with our mission and our vision for the company or our growth initiatives for this year. And then it aligns with my values. I feel good about this decision and I can communicate it to people I hire. So I trust those people." And like that's what scales is, the trust and people having like the unified mission and vision and values and like, I know it sounds a little touchy feely, but the reality is like that's actually what I feel like I end up centering owners and operators on. It's less about the minutia and the details and more about like, does this make sense with where you wanna go and the way you, and the way you wanna get there. [00:12:21] Lindsey Dinneen: Yeah. Yeah, exactly. Okay. Yeah, I really like that. And with the emphasis on the unified team in terms of, you know, we don't all have to view life exactly the same, but we need to be aligned, at least with our mission and values and things like that. What do you find are some of the best practices when it comes to building out a team? And on the flip side, what are some things that maybe are common or that feel like they would be good practices, but in reality might not be. Like, what are some lessons learned, I suppose, on both sides? [00:12:56] Logan McKnight: Yeah. I mean, I think, I'll be honest, I think a lot of owners and maybe leaders who've been in their position for a while, like, like there-- I was talking to somebody else about this, about your gut feeling and like, go with your gut and trust me. I was a big go with my gut leader especially as a CEO, but like that doesn't scale because you have to be able to verbalize like, what are the things you're looking for? Why did you pick this person? And so at the end of the day you know, I had a policy when I was probably right, became, when I became a CEO that I needed to like approve after a couple not so great hires, I needed to approve every hire. And like the reality is that's not realistic, that's not gonna scale as you grow. And so I just needed to create the, this is what we're looking for like, you know, we're hiring for attitude. We can train the aptitude, we can train the technical depending on what the job is. But, you know, here's what we're really looking for, is a good fit for the company and the culture. And then, because once I had people who I knew really got that and saw the vision, I knew they were gonna make the right choices. And so I didn't feel like I had to. Be the one making that decision, I could scale it and help, you know, allow my team to hire for the people in the places that they needed and saw. [00:14:09] Lindsey Dinneen: Yeah. Okay. Yeah, I really like that. So, one thing that I thought was interesting, especially so on your LinkedIn profiles, I was, you know, enjoying reading more about you and some of the things you've done. But you had mentioned that sometimes there's a trade off between hitting targets and then you're burning out your team for the opposite. You're protecting your team, but then you're not hitting your targets. Could you speak a little bit more about that and how you help companies sort of overcome that challenge. [00:14:40] Logan McKnight: No, and I mean, I think it's like, I equate like, I think when I first became a leader, you know, talking about how my viewed my other leaders maybe know what not to do, I definitely swung the pendulum too far the other direction when I first started. And I was way too, I don't know, I was way too, all the things I didn't get. And so two, like checking in with my team, "How are you doing?" Not wanting to delegate work to them and doing these things because you know, and so I realized there's you, I think that's like an initial thing a lot of leaders go through is that shift. It's when you get stuck in the one extreme or the other and you don't really find your good at equilibrium, that it's really hard to sustain. And I think it's really important to find your equilibrium of, like, "This drives us to hit quota. This drives us to get our metrics and to for success. And then it does it in a sustainable way that our team's gonna stay." Because to me, like, sustainable. I kind of was thinking about my values even this morning and I'm like, I think fun is really one of my values like, I want to really enjoy like not just my personal life, but my professional life, and I think your job, your company, all of those things is a lot more fun when it's sustainable, right, when you're like exhausted. So finding a way for it to be sustainable for your team, for, you know, and everyone likes to win. Like it's fun to hit quota. It's fun to like crush your metrics and celebrate. So it, how do you know, make that sustainable and fun? And I think that's like a long-term success or recipe for success with a company. [00:16:15] Lindsey Dinneen: Yeah. Yeah. Well, and you know, it's so interesting 'cause actually this has come up a couple of times recently on the podcast is the sort of core value of fun and how much that does actually transform people's experience with the company. And you know, because inevitably you're gonna have those days that are just really tough and hard. And so being able to though have a culture of fun and joy is, it does make a difference. Yeah. [00:16:42] Logan McKnight: No, for sure. I remember when I first started working in surgery and someone asked me, they're like, "Oh, is it like Grey's Anatomy?" And, you know, and I'm like, "It's not nearly as like sexy. Like there's no, you know, doctors in closets and whatever." The, I, it's actually more like the show Scrubs and the reality is, and people are like, "Oh, that seems like goofy and comedy." I'm like, "I know." But the, I think the reality is we view in like healthcare and medtech of like this, you know, taking care of patients, a serious job. We're talking to surgeons. But for anybody who's really good at their job, like, you know, you see, especially in surgery in these high stakes environments, like it's actually the best rooms to be in are a lot of fun because you rely on your team, you know everyone's gonna do well, or you know their job well. If shit hits the fan, the tone changes and you can trust that. But I think because you trust your team. It's fun, you know, in more moments than not because there's just so much trust that when things get serious, people will speak up and it's safe. I think you like when you're psychologically safe, it's enjoyable, it's fun, and you also feel like you can speak up when you say something wrong. And I feel like those are the healthiest like work dynamics, both in healthcare then, especially in medtech when you're putting a product out there, like you want somebody to say something if they see a problem with your product before it goes to market, right? [00:18:05] Lindsey Dinneen: Well, and I love that. I love that perspective too of, you're absolutely right, healthcare, medical devices, it is it is serious by nature and it should be like, we should take our jobs seriously. But at the same times, if we could not maybe take ourselves as seriously and, you know, and infuse the fun and it does help also I think dissipate some of that-- well, some of the really hard, you know, again, those days that are tough it helps to be able to say, you know, take a step back and go, you know what, "It's yes, and." [00:18:37] Logan McKnight: Right. A hundred percent. Yeah. It adds a little like, like brevity to those se really serious moments to be able to feel. You know, and I think that at the end of the day, like you being in whatever place whatever your place is in healthcare, in medtech, like whatever role you're playing, like you are helping advance the field, you're helping patient care. And I think always keeping that in mind, even on like the tough days, like you're advancing something in a good way keeps you centered on like your why and drives you forward in a really good way versus like, you know, and I'll be honest, like I, it got hard for me in my CEO role, like, I think I lost my why a little bit and my driver, because it's very hard to see, "Okay, well how am I impacting patient care positively. How am I impacting the world positively?" when you're chasing down insurance reimbursements and whatnot. And, you know, dealing with hospital shutdowns during COVID. So I think at the end of the day, I realize like I need to find a way for this to be enjoyable and fun because I also realize like I'm my best self and I'm more creative and I'm more in like a problem solving zone when I'm in that, that good mindset. And so I, I look at it as a huge positive to, to figure out what, what drives you and make you happy. [00:19:51] Lindsey Dinneen: Yeah. What drives you makes you happy. And I agree with you, if you can also take a step back sometimes and have that broader perspective and mix it with just a little bit of humor, even if just all you're doing is taking a quick break and watching, I don't know, a funny cat video or something. Yeah. [00:20:10] Logan McKnight: Sure. [00:20:11] Lindsey Dinneen: Reset moments make a difference. So difference, you're a board member of several organizations and I wondered if you could speak a little bit to those organizations and what led you to get involved with them. [00:20:24] Logan McKnight: Yeah. So the two I'm on the board of is one Nepal's Spine Foundation which I went to Nepal with a few surgeons I worked with. And then when I was in figuring out my why when I stepped away the surgeons who are started the foundation invited me to join the board. And actually I will be going to Nepal with them in April and we'll be doing another mission and then hiking to Everspace camp together. I'm looking forward to that, and it's been amazing 'cause I think that's also, I've gotten to go on a lot of mission trips in my career. I've gotten to go to Ghana and Barbados, Dominican Republic, Nepal, India. And so, like I also realized like impact being my driver, like I have so much impact to teach people about neuromonitoring, which isn't a well-known, you know, aspect of surgery always. And so the fact that I could leave a hospital, a community better for going there really was a driver. So the fact that I continued to do that work is really important. And then the second is STRIPES, which is how I met you, women in medtech. And you know, the nice thing is I was looking, I was a, I went back before I fully launched GoodKnight Consulting and became like a device rep just to kind of figure out, you know, do I wanna go back into sales? What do I really wanna do? And I was a little lost and I found my way, you know, I wanted community. And when I found this group, it was just transformative for me. Like I, my mentor was Lisa Jacobs, who is phenomenal and has been inspiring for a very long time. And she actually really pushed me to do my dream and start and really put all into my coaching and consulting. So I'm really grateful for that. And then she invited me to be on the board. So like to continue to give back to an organization that I feel like personally gave me, like it, it's why I am where I am today. It gave me that push I needed in that support. And there's tons of women in the organization like Claire Davis, Kat Hurd, like Courtney Turich. I just, they're all out there, they're all public on LinkedIn. And that was something that honestly, initially scared me. And so just, I was inspired by them, supported, and I think that's a really, you know, great thing when you are becoming an entrepreneur is finding your community and that support. [00:22:42] Lindsey Dinneen: Yeah. Yeah. Well, okay. So I just, I love the fact that you're doing both of those things. The mission work is really cool. It's amazing to hear how you've gotten to use-- well, because you're so driven by impact how you've gotten to do that and then make a big difference in, in the lives of people that, yeah, may otherwise never have had that opportunity or, you know, at least not for a while or whatever. So. [00:23:09] Logan McKnight: Right. [00:23:10] Lindsey Dinneen: Yeah, that, that's really incredible. So, you know, through that or throughout your career, are there any moments that really stand out to you as kind of affirming, "Wow, I am in the right industry at the right time." [00:23:23] Logan McKnight: You know, I think medtech, like always, even if it's not me and something I'm doing, like seeing people who I know in the industry and accomplishments they've made, and organizations that I've either been a part of or supported in some way in my career, like just seeing like the new tech coming out and the advancements they're making, just reaffirms like I'm part of a bigger picture in an ecosystem that's really great. And even, you know, like I, I came from the spine space when I was doing medical device and it spine is, you know, tough. Like ortho's tough, spines tough. That's a lot of competition. But you know, I think. Competition drives quality, and so it's really cool even if you see your competitor doing something, you know, you're like, "Oh man, I wish we would've," but it's getting done. It's, you know, it's pushing the envelope, it's making it better. And I think that's huge. And, you know, really exciting too when I found you and Project Medtech to see how you guys are helping support like startups and investors and people who are looking to get into this space. Because I think that's the other thing is getting fresh perspective and new innovative companies helps everybody like drive, drives the mission forward, drives the impact forward on patient care. [00:24:38] Lindsey Dinneen: Yeah. Yeah. I love that. Yeah. And okay, so another very random thing that I found on your LinkedIn, but I just really liked it 'cause I resonate with this aspect. So you started to paint, you learned how to paint. Tell us about that and does that play a role in your creativity overall, do you think? [00:25:01] Logan McKnight: You know, I think so. So I hosted like a happy hour for girlfriends and we did this thing where we painted like a thrift shop thrift store paintings and like Halloween things in them. And so, and I live in the Pacific Northwest, which is beautiful. We have a hundred year old cabin on three acres, and it's, it was October. It was just like, stunning. And I was looking out in our, my backyard and I was like, "I wanna paint this." And I just sat down. I mean, I'm not artistic. I've never and it looked like a 8-year-old painted it and my partner Joe was like, "Maybe watch a video." It's great. I love it. But, you know, and so I found, you know, like Bob, apparently all, every episode of Bob Ross was on Netflix at least last year. And so I just started watching some videos and some videos on YouTube, and I started getting better and better pretty quickly. Like I, you know, I started, you know, little tutorials here and there. And then I realized, like I was also reading books to help me kind of get in this entrepreneurial mindset like growth mindset or "Mindset" by Carol Dweck, which talks about growth mindset. And I realized like, you can teach yourself to do anything. Like I had told myself for the longest time, I mean, I started my I'm 40 and so I told myself for 40 years, like, "I'm not artistic." That was my box I painted around myself. And then all of a sudden I was like, "Well, let's give it a shot." And so, you know, there's, I realize like you set these boundaries in your parameters in your head and you blow them up a little bit. Like, you know what? Like, let's just see, let's try you know, and I see this with our teenagers too, it's sometimes like when they struggle in school, they'll be like, "I'm not smart, or I'm not this." And I'm like, "You just have to try." Like anything worth doing takes effort. And if everybody quit because they weren't good. The first time or even like the 10th time, like imagine how little progress we would make as a society. So I think if something you wanna do something recognizing, like you can learn to do it. And I think that also helped ignite, like me knowing I could be, do my consulting company and really launch it. And so I just started reaching out to people who had done it and I hired coaches and I started to learn more about what would make it work and what I would need to do. And you know what a novel idea, right? You find the person who's doing what you wanna do and you learn from them. You know, and it's just like that entire journey over the last year was really helpful to, I think, get me to the head place like I needed to be, to like leave the safety of a W2 job and launch a company. Just to like lie, you know, to myself every, and be like, "You can do it." Because, you know, if you start every day with the, "I don't know if this is gonna work," like I, there's no way I would've done this. I really had to tell myself I could do it, it was gonna work, and I realized now that I've gotten past that, it's very harder like to put a boundary around me now. Like now it's a challenge, right? Like if you tell me I can't do something, I'm like, "Oh, let's see." I bet you, you know, even if I'll fail, like the first few times, I want to try to see if I can do it because I now have this delusion that I can teach myself to do just about anything, so. [00:28:18] Lindsey Dinneen: That's awesome. [00:28:20] Logan McKnight: Or not. [00:28:20] Lindsey Dinneen: Yeah, no, that is incredible. And you're absolutely right. I think we can all relate to, at least in some element of our lives, painting boxes around ourselves and going, "I'm not this," or "I'm not that," or "I'll never get to be able to do this. I'll never be proficient." And those things aren't true. It's just what we tell ourselves. So I love the fact that painting opened up those doors for you. [00:28:43] Logan McKnight: Yeah. No it's so true. And I think it's like a. You know, a metaphor for life. And I think I hear that a lot of times from people will be like, "I wish I could do what you," and I'm like, " You can literally do anything." That's how crazy. And, you know, we're in peak New Year's resolution time, right? And I think a lot of people are like, "Oh, I wanna do this and do that." And that's like, you can, you just like, if you wanna be a person that exercises more. Just go start exercising. That's how wild the world, like our brains can make us do whatever we want. So anyway, I'm also a big psychology buff 'cause I, I'm a big believer in like the power of the human brain and what it can do over your decision making and your life and the impact it can have, you know, everything really. [00:29:27] Lindsey Dinneen: Yeah. No, absolutely. Yeah, I couldn't agree more. I love that perspective and yeah, growth mindset is a wonderful gift because, you know, you can explore, you can try, and as long as you're sticking with it and doing those things, then you're not failing. You're just, you're just exploring and then you can just keep exploring and find things that are right for you. And you know, not everything will stick, and that's okay too, so. [00:29:55] Logan McKnight: Yeah, a hundred percent. Yeah. I always tell people "I'm still figuring what I, or figuring out what I wanna do when I grow up." You know, and I think that's an ongoing thing, and I hope when I'm 80, I still am figuring out like what's next. [00:30:06] Lindsey Dinneen: Yeah. [00:30:07] Logan McKnight: It's exciting. So. [00:30:08] Lindsey Dinneen: Yeah. All right, well pivoting the conversation a little bit just for fun. Imagine that you were to be offered a million dollars to teach a masterclass on anything you want. It could be within your industry, but it doesn't have to be. What would you choose to teach? [00:30:24] Logan McKnight: You know, I think this, it ends up being the thing I talk about most. And it's the thing I think I wanted to do initially, but it was really a struggle to just target and talk to managers, especially like frontline managers. But I think that transition from being an independent contributor to becoming a first time leader-- like if I could teach a masterclass in that, I think that would be really fun. I see so many very empathetic and like capable independent contributors, whether they be like rockstar sales rep or even a great like technologist or engineer. And then they were like, "Okay, well I need to move up the ladder. I'm gonna be a people manager," and then their next step is people management. And they're like, "This sucks. Like I, nobody told me about like all the things I have to deal with and the people." And you're still in the mindset of like box checking, of like, in order to be successful, "I have to do all these things. I have to do X, Y, and Z." And I think that the second I stopped checking all the boxes and trying to do all the things was when I went from being like a manager to an actual leader of people and activating them. And if I could just get a few people who I believe, like I've even seen so many really great people leave the industry because they feel like they want to advance, but they don't see because they weren't a good manager, like, "Well, how would I ever be a good director or a good VP," or so on and so forth. The reality is like probably the hardest transition is going from independent contributor to a manager, and yet it's like the least supported space. So that's I think that's something I feel deeply passionate about and would love to like able to offer as a resource more for people. [00:32:10] Lindsey Dinneen: And that would be an incredible masterclass. Okay, and then how do you wish to be remembered after you leave this world? [00:32:18] Logan McKnight: I love that one. I mean, I think at the end of the day, that's the impact thing. You know, and I don't even think it has to be this, like, big, you know, like, "Oh, I, you know, solved healthcare in Ghana." Like, you know, it's not that. It's almost like I, I hope that like my company and my interaction with people leaves everyone feeling a little lighter, a little happier, like a little more capable to do like something, and they feel like talking with me, working with me has unlocked like the next level of something that they've been struggling with and makes them feel like, "Okay, I can do this now." 'Cause I almost feel like that's what, what coaching and consulting comes down to is I'm not doing the thing for anybody. I am only helping to remove the roadblock around them, that they stop limiting themselves and they really see what's possible just by making a few changes in the way they think, in the way they operate their business or run their team. And, you know, amazing things happen. So my hope is that I just continue to get to do that and have people that really feel positive impact from that. [00:33:26] Lindsey Dinneen: Yeah. Well that is a beautiful legacy, so, yeah. All right. And then final question. What is one thing that makes you smile every time you see or think about it? [00:33:38] Logan McKnight: Oh, gosh. Well, we just talked about this before our call, but my dog, I have, I'm an animal lover, and so I have the fortune that every day, most every day I'm in my home office and I get to go on a hike or walk with my dogs, either around our property or out somewhere in beautiful Washington. And I think just like seeing the mountains and being out with my dog, like that just makes me smile. And I think it's also what inspired me to paint and all the things. So I, I think just all the beauty like in the world just makes me smile and makes my heart very happy. [00:34:12] Lindsey Dinneen: I love that. Oh my goodness. That's beautiful. All right, well this has been an amazing conversation, Logan. I so appreciate you and your time today. And we're so honored to be making a donation on your behalf as a thank you for your time today to the American Society for the Prevention of Cruelty to Animals, which is dedicated to preventing animal cruelty in the United States. So thank you for choosing that organization to support and we just wish you continued success as you work to change lives for a better world. [00:34:43] Logan McKnight: Yeah, thanks for having me. We'll talk soon. [00:34:45] Lindsey Dinneen: Sounds good. Thank you and take care. [00:34:49] Dan Purvis: The Leading Difference is brought to you by Velentium Medical. Velentium Medical is a full service CDMO, serving medtech clients worldwide to securely design, manufacture, and test class two and class three medical devices. Velentium Medical's four units include research and development-- pairing electronic and mechanical design, embedded firmware, mobile app development, and cloud systems with the human factor studies and systems engineering necessary to streamline medical device regulatory approval; contract manufacturing-- building medical products at the prototype, clinical, and commercial levels in the US, as well as in low cost regions in 1345 certified and FDA registered Class VII clean rooms; cybersecurity-- generating the 12 cybersecurity design artifacts required for FDA submission; and automated test systems, assuring that every device produced is exactly the same as the device that was approved. Visit VelentiumMedical.com to explore how we can work together to change lives for a better world.

The People of Color Against AIDS Network (POCAAN), a pivotal health service provider in the Pacific Northwest, has announced the appointment of Ernest Walker as its new executive director. A Seattle native and University of Washington alumnus, Walker brings extensive community ties and national nonprofit leadership experience to the position. Established in 1987 in response to the AIDS epidemic, POCAAN has evolved to play a crucial role in promoting health equity and delivering culturally responsive care to communities of color across the region. Interview by Chris B. Bennett.

Scotty O gets a chance to sit down with Chris Parsons about eTail and his new book, "Retail Rewired". Talk about how retailers and brand have to look at their internal organizational structures and strategies to adapt to today's consumer. We talk all things Canada and how Amazon has evolved as well. Enjoy Always Off Brand is always a Laugh & Learn!    FEEDSPOT TOP 10 Retail Podcast! https://podcast.feedspot.com/retail_podcasts/?feedid=5770554&_src=f2_featured_email   Guest: Chris Parsons  LinkedIn: https://www.linkedin.com/in/chrisaparsons/ Buy Retail Rewired here:  https://tinyurl.com/3rcbuzth eTail: https://etailwest.wbresearch.com/ QUICKFIRE Info:   Website: https://www.quickfirenow.com/ Email the Show: info@quickfirenow.com  Talk to us on Social: Facebook: https://www.facebook.com/quickfireproductions Instagram: https://www.instagram.com/quickfire__/ TikTok: https://www.tiktok.com/@quickfiremarketing LinkedIn : https://www.linkedin.com/company/quickfire-productions-llc/about/ Sports podcast Scott has been doing since 2017, Scott & Tim Sports Show part of Somethin About Nothin:  https://podcasts.apple.com/us/podcast/somethin-about-nothin/id1306950451 HOSTS: Summer Jubelirer has been in digital commerce and marketing for over 17 years. After spending many years working for digital and ecommerce agencies working with multi-million dollar brands and running teams of Account Managers, she is now the Amazon Manager at OLLY PBC.   LinkedIn https://www.linkedin.com/in/summerjubelirer/   Scott Ohsman has been working with brands for over 30 years in retail, online and has launched over 200 brands on Amazon. Mr. Ohsman has been managing brands on Amazon for 19yrs. Owning his own sales and marketing agency in the Pacific NW, is now VP of Digital Commerce for Quickfire LLC. Producer and Co-Host for the top 5 retail podcast, Always Off Brand. He also produces the Brain Driven Brands Podcast featuring leading Consumer Behaviorist Sarah Levinger. Scott has been a featured speaker at national trade shows and has developed distribution strategies for many top brands. LinkedIn https://www.linkedin.com/in/scott-ohsman-861196a6/   Hayley Brucker has been working in retail and with Amazon for years. Hayley has extensive experience in digital advertising, both seller and vendor central on Amazon. Hayley lives in North Carolina.  LinkedIn -https://www.linkedin.com/in/hayley-brucker-1945bb229/   Huge thanks to Cytrus our show theme music "Office Party" available wherever you get your music. Check them out here: Facebook https://www.facebook.com/cytrusmusic Instagram https://www.instagram.com/cytrusmusic/ Twitter https://twitter.com/cytrusmusic SPOTIFY: https://open.spotify.com/artist/6VrNLN6Thj1iUMsiL4Yt5q?si=MeRsjqYfQiafl0f021kHwg APPLE MUSIC https://music.apple.com/us/artist/cytrus/1462321449   "Always Off Brand" is part of the Quickfire Podcast Network and produced by Quickfire LLC.  

An unassuming house in Southeast Portland’s Buckman neighborhood was recently added to the National Register of Historic Places. Once known as “Juniper House,” the building served as one of the first end-of-life care homes for AIDS patients in the Pacific Northwest in the late 1980s. An OPB documentary at the time explored the lives of some of the patients in Juniper House and the neighboring Assisi House, which provided a range of care for patients with HIV/AIDS. Jan Weyeneth is one of the co-founders of Juniper House. Cayla McGrail is a former associate project manager for Portland’s LGBTQ+ Historic Sites Project, which sponsored the house’s listing. We first spoke with Weyeneth and McGrail in April 2025 about Juniper House and the importance of documenting queer history in Portland.

In the early 1900s, the Hood River Valley was still frontier country. Homesteads were scattered across rugged land, neighbors lived miles apart, and life revolved around routine and survival.When that routine suddenly stopped - others took notice.  Louisa Nesbitt and her daughter Alma vanished from their rural homestead without warning. At first, neighbors assumed the women had simply left the valley. But as time passed with no word from either of them, suspicion began to grow.What followed would become one of Oregon's most unusual early murder cases—one that tested the limits of the legal system and left a mystery that still lingers in the Pacific Northwest today.Visit our website! Find us on Facebook, Instagram, TikTok, Patreon, & more! There are so many ways that you can support the show: BuyMeACoffee, Spreaker, or by leaving a rating & review on Apple Podcasts. Sources

Today's guest is Jason Luoma, PhD. Jason is a clinical psychologist, researcher, entrepreneur, and psychotherapy trainer based in Portland, Oregon. For over two decades, Jason's research has focused on shame, stigma, and the interpersonal functions of emotion, with more recent work centered on psychedelic science. He served as Principal Investigator on one of the first MDMA-assisted psychotherapy trials in the Pacific Northwest and has contributed to multiple NIH-funded clinical trials in roles including co-investigator, consultant, therapist, and trainer.Jason is co-author of the bestselling ACT text Learning Acceptance and Commitment Therapy and Values in Therapy, and is currently writing a book on psychedelic-assisted therapy for Guilford Press. A longtime leader in the ACT community, he is a peer-reviewed ACT trainer, former president of the Association for Contextual Behavioral Science, and co-founder of several innovative organizations, including the Portland Psychotherapy Clinic, Research, & Training Center and the Portland Institute for Psychedelic Science.He also hosts The Research Matters Podcast, where he interviews leading researchers about what makes their work impactful and effective.Some of the topics we explore in this episode include:-His early development in Steve Hayes' lab-The evolution of ACT and contextual behavioral science-The need for more experiential learning for clinicians -psychedelics and their application for healing-Hopes for the future of psychedelic assisted therapy —————————————————————————Jason's Website: https://jasonluoma.com/—————————————————————————Thank you all for checking out the episode! Here are some ways to help support Mentally Flexible:You can help cover some of the costs of running the podcast by donating a cup of coffee! www.buymeacoffee.com/mentallyflexiblePlease subscribe and leave a review on Apple Podcasts. It only takes 30 seconds and plays an important role in being able to get new guests.https://podcasts.apple.com/us/podcast/mentally-flexible/id1539933988Follow the show on Instagram: https://www.instagram.com/mentallyflexible/Check out my song “Glimpse at Truth” that you hear in the intro/outro of every episode: https://tomparkes.bandcamp.com/track/glimpse-at-truthCheck out my new album, Holding Space! https://open.spotify.com/album/0iOcjZQhmAhYtjjq3CTpwQ?si=nemiLnELTsGGExjfy8B6iw

A new report by the Urban Institute based in Washington D.C. is looking closely at Native American tribes and their continued challenges with broadband infrastructure. KUNM's Jeanette DeDios (Jicarilla Apache and Diné) spoke with Amanda Hermans, a research associate for the report, on how sovereignty comes into play. Hermans says, as sovereign nations, Native American tribes have the right to govern their own digital infrastructure, which in the past was not possible. “This was rooted in a history of you know them not having the ability to take sovereignty over their access to things like broadband and other utilities.” Hermans said broadband providers in the past have not allowed tribes a seat at the table when it came to making decisions on how to serve their communities with internet, but, she says, that's changing and tribes are building expertise in broadband construction — and taking back control of these plans. That does not mean they have to do it by themselves. “Some tribes, depending, you know, on their priorities, may not have the desire or the capacity to do that all themselves and there’s also a lot to be gained by partnering with knowledgeable industry experts and maybe contracting out some of those services or roles to bolster their capacity.” She says building broadband infrastructure on tribal lands is crucial on many levels — and can help bring in revenue and create jobs for tribal members. Old growth forests with just modest exposure to fire are now most at risk for severe wildfires, according to scientists with Oregon State University (OSU) and the U.S. Forest Service (USFS). As KLCC's Brian Bull (Nez Perce) reports, part of the problem is lack of Native stewardship. Researchers say three-fourths of the Pacific Northwest's forests that historically saw low and mixed severity fires are highly vulnerable to devastating blazes today. Part of this vulnerability came after Indigenous people were driven out and therefore unable to practice controlled burns to reduce slash and pests, as well as rejuvenate the landscape. Meg Krawchuk is OSU fire ecologist and forestry professor. “There’s a reawakening of that knowledge and movement forward in terms of indigenous fire stewardship, but there are so many parts of the landscape that are not ready to receive fire well, and that require additional care and tending to bring back fire to our landscape.” Pockets of landscape less susceptible to crown fire called fire refugia may help buffer these sensitive forest areas, and reduce severe fire risk by up to 20 percent. A playground near the permanent tribute for 14-year-old Emily Pike within Fitch Park. (Photo: Gabriel Pietrorazio / KJZZ) Spring training is in full swing at Fitch Park, home of the A's. Near the baseball diamonds and a playground, the city has planted a tree. Next to the sapling is a plaque with an image of Emily that reads, in part, “No more stolen sisters.” Beside that is a metal bench, engraved with a bloody handprint. This is all a few miles south of Mesa Drive and McKellips Road – the intersection where Emily was last seen alive – and where the makeshift shrine was erected. Her family is now asking everyone to leave that old spot alone. Get National Native News delivered to your inbox daily. Sign up for our daily newsletter today. Download our NV1 Android or iOs App for breaking news alerts. Check out today’s Native America Calling episode Thursday, March 5, 2026 — Taxes, roads and law enforcement: how tribes are asserting their sovereign rights

Next storm.... Welcome to the DayWeather Podcast — your daily look at weather trends and impacts across the Western United States. Meteorologist Don Day breaks down the latest forecast patterns, temperature swings, storms, and seasonal trends affecting travel, industry, ranching, and recreation from the Rockies to the Pacific Northwest. #DayWeatherPodcast #WesternWeather #WeatherForecast #TravelWeather #RanchWeather #OutdoorForecast #RockyMountainWeather #LongRangeForecast #ElNino #WyomingWeather #ColoradoWeather #NebraskaWeather #UtahWeather #MontanaWeather #PacificNorthwestWeather       LINKS: Wonders of the Atmosphere (FREE PDF) Jan Curtis/Stanley David Gedzelman - https://www.stanrenaissanceman.com/BOOKS/WONDERS_ATMOSPHERE_BOOK.pdf Regional Travel Forecast - https://www.youtube.com/@dayweather Learn about the features of the Sainlogic Smart Weather Station SA9 and tips on how to set up a digital weather station. https://www.sainlogic.com/products/sainlogic-wifi-weather-station-sa9 Code: Day (buyers can enjoy a 30% off with this code at checkout for all products) https://www.cocorahs.org/ Cloud ebook - https://whatsthiscloud.com/ebook Jan Curtis Flickr Page - https://www.flickr.com/photos/cloud_spirit/ All New Highly Accurate TROPO Rain Gauge - USE CODE RAINDAY FOR 10% OFF https://measurerain.com  DayWeather Journal for Kids  https://www.amazon.com/dp/B09M57Y7J1?ref_=pe_3052080_397514860

Inbetween systems.... Welcome to the DayWeather Podcast — your daily look at weather trends and impacts across the Western United States. Meteorologist Don Day breaks down the latest forecast patterns, temperature swings, storms, and seasonal trends affecting travel, industry, ranching, and recreation from the Rockies to the Pacific Northwest. #DayWeatherPodcast #WesternWeather #WeatherForecast #TravelWeather #RanchWeather #OutdoorForecast #RockyMountainWeather #LongRangeForecast #ElNino #WyomingWeather #ColoradoWeather #NebraskaWeather #UtahWeather #MontanaWeather #PacificNorthwestWeather       LINKS: Wonders of the Atmosphere (FREE PDF) Jan Curtis/Stanley David Gedzelman - https://www.stanrenaissanceman.com/BOOKS/WONDERS_ATMOSPHERE_BOOK.pdf Regional Travel Forecast - https://www.youtube.com/@dayweather Learn about the features of the Sainlogic Smart Weather Station SA9 and tips on how to set up a digital weather station. https://www.sainlogic.com/products/sainlogic-wifi-weather-station-sa9 Code: Day (buyers can enjoy a 30% off with this code at checkout for all products) https://www.cocorahs.org/ Cloud ebook - https://whatsthiscloud.com/ebook Jan Curtis Flickr Page - https://www.flickr.com/photos/cloud_spirit/ All New Highly Accurate TROPO Rain Gauge - USE CODE RAINDAY FOR 10% OFF https://measurerain.com  DayWeather Journal for Kids  https://www.amazon.com/dp/B09M57Y7J1?ref_=pe_3052080_397514860

Every week we talk about the most fascinating stories in the news and what they say about the Pacific Northwest. We call it Front Page. It’s our chance to talk about the latest news with a rotation of plugged-in journalists and guests, taking a look at the headlines from the weekend and the stories that we'll be following as the week moves forward. Guest: Paul Queary - Editor and Publisher at The Washington Observer Thank you to the supporters of KUOW, you help make this show possible! If you want to help out, go to kuow.org/donate/soundsidenotes Soundside is a production of KUOW in Seattle, a proud member of the NPR Network.See omnystudio.com/listener for privacy information.

Tonight on Sounders Weekly, Jackson Felts recaps the loss in Salt Lake, we chat with Hassani Dotson about returning home to the Pacific Northwest, then Ari Liljenwall shares who he thinks should be starting for Seattle right now before we talk about the biggest stories in MLS and with the Sounders in a visit from former midfielder turned Apple TV broadcaster Dax McCarty.See omnystudio.com/listener for privacy information.

Spring has officially arrived—at least meteorologically—and Peter "Wheat Pete" Johnson is feeling the energy shift. With warmer temperatures across parts of Ontario and winter wheat already breaking dormancy in the deep southwest, the conversation on Wheat Pete's Word this week ranges from big wheat yield potential and unusual winter weather in the U.S. Pacific Northwest... Read More

Spring has officially arrived—at least meteorologically—and Peter "Wheat Pete" Johnson is feeling the energy shift. With warmer temperatures across parts of Ontario and winter wheat already breaking dormancy in the deep southwest, the conversation on Wheat Pete's Word this week ranges from big wheat yield potential and unusual winter weather in the U.S. Pacific Northwest... Read More

Retired FBI agent and criminal profiler Candice DeLong examines the disturbing case of Westley Allan Dodd, a serial child killer who terrorized the Pacific Northwest in the late 1980s. Beneath his quiet, unassuming exterior lurked violent fantasies he meticulously documented, revealing a calculated escalation from voyeurism and assault to murder. As Dodd's compulsions intensified and his need for control deepened, he carried out crimes that shocked communities and exposed the limits of rehabilitation. Candice explores the psychology of a sexual sadist, the warning signs that preceded his attacks, and how his own chilling confessions provided rare insight into the mind of a predator.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Another great story of starting a shoe brand in a very tough category and having great success. PB5star is a pickleball shoe, court shoe and now taking the court inspired to the casual and lifestyle footwear market. Only 2 years in, Angela and Marisa have all the experience and the pro tips on how they have done so well so fast! No shortcuts, just a great plan and execution.  Enjoy Always Off Brand is always a Laugh & Learn!    FEEDSPOT TOP 10 Retail Podcast! https://podcast.feedspot.com/retail_podcasts/?feedid=5770554&_src=f2_featured_email   Guest: Angela Caltagirone LinkedIn: https://www.linkedin.com/in/angela-caltagirone/ Website: https://www.pb5star.com/   Guest: Marisa Farnsworth LinkedIn: https://www.linkedin.com/in/marisa-farnsworth-a450135/ Website: https://www.pb5star.com/ eTail: https://etailwest.wbresearch.com/ QUICKFIRE Info:   Website: https://www.quickfirenow.com/ Email the Show: info@quickfirenow.com  Talk to us on Social: Facebook: https://www.facebook.com/quickfireproductions Instagram: https://www.instagram.com/quickfire__/ TikTok: https://www.tiktok.com/@quickfiremarketing LinkedIn : https://www.linkedin.com/company/quickfire-productions-llc/about/ Sports podcast Scott has been doing since 2017, Scott & Tim Sports Show part of Somethin About Nothin:  https://podcasts.apple.com/us/podcast/somethin-about-nothin/id1306950451 HOSTS: Summer Jubelirer has been in digital commerce and marketing for over 17 years. After spending many years working for digital and ecommerce agencies working with multi-million dollar brands and running teams of Account Managers, she is now the Amazon Manager at OLLY PBC.   LinkedIn https://www.linkedin.com/in/summerjubelirer/   Scott Ohsman has been working with brands for over 30 years in retail, online and has launched over 200 brands on Amazon. Mr. Ohsman has been managing brands on Amazon for 19yrs. Owning his own sales and marketing agency in the Pacific NW, is now VP of Digital Commerce for Quickfire LLC. Producer and Co-Host for the top 5 retail podcast, Always Off Brand. He also produces the Brain Driven Brands Podcast featuring leading Consumer Behaviorist Sarah Levinger. Scott has been a featured speaker at national trade shows and has developed distribution strategies for many top brands. LinkedIn https://www.linkedin.com/in/scott-ohsman-861196a6/   Hayley Brucker has been working in retail and with Amazon for years. Hayley has extensive experience in digital advertising, both seller and vendor central on Amazon. Hayley lives in North Carolina.  LinkedIn -https://www.linkedin.com/in/hayley-brucker-1945bb229/   Huge thanks to Cytrus our show theme music "Office Party" available wherever you get your music. Check them out here: Facebook https://www.facebook.com/cytrusmusic Instagram https://www.instagram.com/cytrusmusic/ Twitter https://twitter.com/cytrusmusic SPOTIFY: https://open.spotify.com/artist/6VrNLN6Thj1iUMsiL4Yt5q?si=MeRsjqYfQiafl0f021kHwg APPLE MUSIC https://music.apple.com/us/artist/cytrus/1462321449   "Always Off Brand" is part of the Quickfire Podcast Network and produced by Quickfire LLC.  

Summary: The March Food for Field Bulletin discusses the seasonal shifts in hunting, fishing, and foraging across North America, highlighting the transition from winter to spring. It covers regional variations in wildlife activity, migration patterns, and culinary adaptations as fresh ingredients become available. - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Leave a Review of the Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Buy our Wild Fish and Game Spices⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Art of Venison Sausage Making ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Recipes: Green Chile Snow Goose Burgers Korean Snow Goose Potstickers (Mandu) Instant Pot “Pot Likker” Venison and Spring Greens Braised Duck Soupy Rice with Chopped Greens and Mushrooms Stewed Dandelion Greens with Chickpeas and ‘Nduja Chapters: 00:00 Introduction to March's Wild Harvest Report 03:06 Southeast and Deep South Seasonal Changes 05:52 Southwest and Rockies: Transitioning Conditions 09:14 Pacific Northwest and Midwest Migration Patterns 09:47 Northeast and Canada: Winter's Last Grasp Takeaways: March is a transition month for wildlife and foragers. Turkey season opens in parts of the Southeast. Predator movement increases with breeding seasons. Peak snow goose migration occurs in March. Wind affects hunting and fishing strategies. March is wet in the Pacific Northwest, aiding productivity. Snow goose conservation seasons dominate in the Midwest. Ice fishing continues where conditions are safe. Culinary practices shift from winter to spring ingredients. March is a transitional kitchen month, blending old and new. Keywords: March, hunting, fishing, foraging, seasonal shifts, wildlife, migration, cooking, conservation Learn more about your ad choices. Visit megaphone.fm/adchoices

Good start to March.... Welcome to the DayWeather Podcast — your daily look at weather trends and impacts across the Western United States. Meteorologist Don Day breaks down the latest forecast patterns, temperature swings, storms, and seasonal trends affecting travel, industry, ranching, and recreation from the Rockies to the Pacific Northwest. #DayWeatherPodcast #WesternWeather #WeatherForecast #TravelWeather #RanchWeather #OutdoorForecast #RockyMountainWeather #LongRangeForecast #ElNino #WyomingWeather #ColoradoWeather #NebraskaWeather #UtahWeather #MontanaWeather #PacificNorthwestWeather       LINKS: Wonders of the Atmosphere (FREE PDF) Jan Curtis/Stanley David Gedzelman - https://www.stanrenaissanceman.com/BOOKS/WONDERS_ATMOSPHERE_BOOK.pdf Regional Travel Forecast - https://www.youtube.com/@dayweather Learn about the features of the Sainlogic Smart Weather Station SA9 and tips on how to set up a digital weather station. https://www.sainlogic.com/products/sainlogic-wifi-weather-station-sa9 Code: Day (buyers can enjoy a 30% off with this code at checkout for all products) https://www.cocorahs.org/ Cloud ebook - https://whatsthiscloud.com/ebook Jan Curtis Flickr Page - https://www.flickr.com/photos/cloud_spirit/ All New Highly Accurate TROPO Rain Gauge - USE CODE RAINDAY FOR 10% OFF https://measurerain.com  DayWeather Journal for Kids  https://www.amazon.com/dp/B09M57Y7J1?ref_=pe_3052080_397514860

Another trip to America First Field, another unfortunate L. We discuss the positives and negatives coming off Saturday's 2-1 defeat against Real Salt Lake and whether it's cause for concern ahead of another road matchup at St. Louis CITY SC. Later on, we'll react to some of the other results from around MLS in Matchday 2, including a troubling performance from Atlanta United and a resurgent one from the LA Galaxy.Follow Lobbing Scorchers: YouTube Instagram Bluesky TikTok Facebook Ari Liljenwall Noah RiffeSPONSORSHaxan Ferments - Specializing in unique, small-batch fermented hot sauces and vinegars, Haxan Ferments is handcrafted in Georgetown and made with the best local ingredients from across the Pacific Northwest. Use Code LS for a FREE Hot Sauce w/ purchase!Sounder at Heart - Our network host and biggest supporter, Sounder at Heart covers the Seattle Sounders, Seattle Reign, and MUCH MORE! Subscribe and Support to the BEST independent Seattle Soccer coverage.Podium Edmonds - Located at 114 4th Ave N, just off Main Street in the heart of Downtown Edmonds, come shop and explore the best menswear in the Pacific Northwest. Tell them Lobbing Scorchers sent you!Full Pull Wines - Founded in 2009, they the best boutique wines of the world to members, with special focus on our home, the Pacific Northwest.MLS Store - New year, new gear! The 2026 MLS jerseys are here, and MLSStore is the ultimate destination for every fan. Every purchase helps support our show!Lobbing Scorchers is a production of Just Once Media.Lobbing Scorchers is a Seattle Sounders and MLS focused show brought to you by Sounder at Heart. Hosted by Major League Soccer's Ari Liljenwall and Producer Noah Riffe. Join us as we lob our scorching takes on the American soccer landscape, Seattle Sounders, Major League Soccer, USMNT and more.Contact: lobbingscorchers@justoncemedia.com

New to salmon fishing in Washington state? Got a boat but feeling overwhelmed by where to even start?This episode breaks down the bare bones basics of trolling for salmon in Puget Sound, the Salish Sea, and the San Juan Islands. Whether you've never dropped a line or you're an experienced boater just getting into fishing, you'll walk away with a clear picture of what equipment you need and how the whole system works before you ever untie from the dock.In This Episode:• The essential trolling setup explained - downriggers, rods, reels, and why this method is so effective in Washington waters• What equipment you actually need to get started • How to use your boat's electronics to find bait and mark salmon• The strategy behind intercepting hungry Chinook on their journey back to spawn• Where to find step-by-step visuals showing the actual rigging processTimestamps:[0:00] — Intro / hook ("Is this the year you're officially gonna get started...")[0:20] — Overview of what the video covers (trolling for salmon in Washington, Puget Sound, San Juan Islands)[0:45] — Jamie introduces herself and Anglers Unlimited[1:05] — Her personal fishing backstory (started in 2014, got skunked, found a repeatable process)[1:40] — What Anglers Unlimited offers (community, courses, channel)[2:05] — Mention of podcast / YouTube / Spotify[2:25] — Big picture overview of salmon trolling begins[2:40] — How trolling works (slow speed, targeting fish on migration)[3:10] — Introduction to downriggers (what they are and why you need them)[3:55] — Downrigger brands (Scotty, Cannon, Penn) and choosing your setup[4:40] — Rod, reel, and line setup (10'6" salmon rod, 20–30 lb mono, conventional reel)[5:05] — Electronics / fish finders (sonar, marking bait and fish)[5:45] — Referencing Episode 36 (Sonar Basics with Steve Chamberlain)[6:15] — Referencing the older salmon trolling basics video[6:45] — Anglers Unlimited Gold membership plug (anglersunlimited.com/gold)[7:15] — Sign offKey Takeaways:• Salmon trolling uses downriggers to get your presentation down to the depth where Chinook are traveling.• You'll need 10-15 pound lead weights, a 10'6" rod, 20-30 lb test mono, and a conventional reel.• The key to success isn't just gear - it's having a repeatable, step-by-step process.• Electric downriggers save work compared to manual, but both get the job done.• Bait balls look like clouds on sonar; salmon marks look like longer arches.Resources & Links:• Sonar Training: Episode 36 - Sonar Basics for Fishing with Steve Chamberlain• Visual Tutorial: Salmon Trolling Basics video• WDFW Fishing Regulations: https://wdfw.wa.gov/fishing/regulations• Anglers Unlimited Gold Membership: https://anglersunlimited.co/goldCall to Action:Want the full structured learning experience with step-by-step courses, monthly expert seminars, fishing maps, and a community of 60+ anglers who want you to succeed? Join the waitlist for Anglers Unlimited Gold membership at https://anglersunlimited.co/goldAbout the Podcast:Fishing for a Reason is the Pacific Northwest saltwater fishing education podcast for new anglers and families who want to catch more salmon, halibut, lingcod, shrimp and crab in Washington waters. Hosted by Jamie & Scott Propst from Anglers Unlimited, each episode delivers practical techniques, local knowledge, and expert insights to help you get off the couch and into the fish. Perfect for reloca

Dive into the delightfully eccentric mind of Lionel on the latest episode of "The Other Side of Midnight". This episode is a wild, unpredictable rollercoaster that bounces from mind-boggling survival odds—like a man surviving two atomic bombs and a park ranger struck by lightning seven times—to the dark reality of face-stealing chimpanzee attacks. Lionel tackles everything from the impending death of cable news and panic at CNN to bizarre internet conspiracies questioning if Jim Carrey has been cloned and replaced. Throw in lively debates on polyamory laws in the Pacific Northwest, the cognitive benefits of bilingualism, and callers sharing their hilarious "senior moments," and you have an incredibly entertaining look at the absurdities of modern life. Learn more about your ad choices. Visit megaphone.fm/adchoices

Subscribe to our Newsletter:https://theultimatepartner.com/ebook-subscribe/Check Out UPX:https://theultimatepartner.com/experience/ The Shift from Attention to Trust In this compelling episode, Ashleigh Vogstad, CEO of Transcends, joins Vince Menzione to discuss the tectonic shifts occurring in the global partner ecosystem. Ashleigh shares her firsthand experiences studying AI at Oxford, the rise of the “Trust Economy,” and the controversial Amazon vs. Perplexity lawsuit. They dive deep into the practicalities of becoming a “Frontier Firm,” the importance of building proprietary AI agents, and the ways Gen Z and AI-driven marketplaces are revolutionizing the buyer journey. Whether you are looking to win Microsoft Partner of the Year or navigate the demise of traditional SaaS, this conversation provides a strategic roadmap for leading through the AI revolution. Key Takeaways The economy is shifting from a focus on human attention to a foundation of verified trust. Future commerce will involve “selling to machines” as AI agents begin making purchasing decisions on behalf of humans. Microsoft is prioritizing “Frontier Firms” that integrate AI into every customer interaction and internal process. Gen Z buyers are prioritizing product value and “dupes” over traditional brand names, with 75% of buyers expected to be Gen Z by 2030. To win Partner of the Year, organizations must publicly celebrate “better together” stories with validated customer wins. Modern leaders should transition from a “growth mindset” to a “frontier mindset” to keep pace with rapid technological change. https://youtu.be/xJmd43NvfnI If you're ready to lead through change, elevate your business, and achieve extraordinary outcomes through the power of partnership—this is your community. At Ultimate Partner® we want leaders like you to join us in the Ultimate Partner Experience – where transformation begins. Key Tags Trust Economy, Selling to Machines, Amazon vs Perplexity Lawsuit, Frontier Firm, AI Agents, Copilot Studio, Anthropic Claude, Microsoft Partner of the Year, B2B Marketplaces, Gen Z Buyer Behavior, Digital Freedom, AI Therapy, Ray Kurzweil Singularity, Substack Growth, Co-selling Partnerships, MCI Funding, Azure Accelerate, Agentic AI, Transcending Tech, Ashleigh Vogstad. Transcript Asleigh Vogstad Audio Podcast [00:00:00] Ashleigh Vogstad: The attention economy is about selling to human beings. Now, if you look at something like the Amazon versus Perplexity lawsuit, the whole underlying premise is around the shift of no longer selling to humans directly, but of selling to machines. [00:00:19] Vince Menzione: We just finished Ultimate Partners Winter Retreat here in beautiful Boca to a sold out crowd. Today I’m joined by Ashley Waad. The CEO of transcends for this compelling discussion. Ash, welcome back to the podcasts. [00:00:34] Ashleigh Vogstad: It’s so good to be here, Vince. Thank you. Uh, [00:00:37] Vince Menzione: so well, we’re back in Boca again and we were just here yesterday for the Ultimate Partner Executive Winter Retreat in person. [00:00:44] Vince Menzione: What a great event we had together. [00:00:46] Ashleigh Vogstad: It was phenomenal. Thank you so much for having us there and on stage and, and genuinely the community is like a family, so seeing so many familiar faces and spending some quality time was just great. [00:00:57] Vince Menzione: It has really, truly become like family. It really, I’m, I’m, I’m having so much fun with this and getting to watch. [00:01:04] Vince Menzione: Not just our business grow and our community grow, but to see all of our friends and, uh, organizations like Transcends that have been with us since the beginning, since the very first ultimate partner acting even before the first ultimate partner. And, uh. We were just talking about. I’d love to catch up with what you’ve been doing. [00:01:22] Vince Menzione: Like you just came, you’ve been on a whirlwind. I mean, you’re always, every time like it’s, where’s Ash? She’s, uh, she’s on a plane again, or she’s on, she’s on the slopes. But tell us where you were just this week. [00:01:34] Ashleigh Vogstad: Yeah. The week started in a snowstorm, actually transporting myself from Whistler. I didn’t know if I would make it to the airport, but then down to Silicon Valley and [00:01:45] Vince Menzione: Nice. [00:01:46] Ashleigh Vogstad: Wow, that place is just inspiring and eyeopening. I mean, seeing the Nvidia campus, a MD, it’s really just other worldly and it had me reflecting on, it’s [00:02:00] Vince Menzione: not Whistler. Yeah, it’s [00:02:02] Ashleigh Vogstad: definitely not Whistler. Definitely not Whistler [00:02:05] Vince Menzione: about, [00:02:06] Ashleigh Vogstad: um, yeah, it just had me reflecting on being down there. I used to spend a lot of time in the Valley around 2017 and. [00:02:13] Ashleigh Vogstad: In this theme of AI and kind of what’s really coming, I was, I was thinking about, I had met this woman, Julia Moss Bridge, who’s a neuroscientist studying ai. She had a project called Loving Ai, and I was down there when they had borrowed Sophia, this humanoid robot from S and Robotics. [00:02:32] Vince Menzione: Oh yes. Yes. [00:02:33] Ashleigh Vogstad: Really interesting. [00:02:34] Ashleigh Vogstad: Sophia’s actually a citizen of Saudi. Mm-hmm. First, first robot to actually be made citizen of a country. So they had Sophia set up and the part that was just mind boggling at the time was that Sophia was hosting in real life therapy sessions with actual human beings sitting across the table. And what really struck me as. [00:02:59] Ashleigh Vogstad: Kind of just, you know, that was only eight, nine years ago. And that was esoteric. Wacky and [00:03:05] Vince Menzione: eerie. [00:03:05] Ashleigh Vogstad: Weird. [00:03:05] Vince Menzione: Eerie at the time. [00:03:06] Ashleigh Vogstad: Incredibly eerie. Yeah. I mean, a, a human getting, uh, you know, therapy sessions from a robot sitting across the table. Yeah. And it just had me thinking how far we’ve come today. In 2025, Harvard Business Review said that therapy is actually the number one use case for ai. [00:03:26] Vince Menzione: I’ve heard that. That is striking. I go back to COVID. We were having this conversation last night at at the dinner for the Ultimate Partner event, and I think that COVID allowed us to transcend, [00:03:42] Ashleigh Vogstad: mm-hmm. [00:03:42] Vince Menzione: No pun intended there, but actually accelerate where we are today, that the acceptance of AI and the acceleration, or the ability to accept change so quickly. [00:03:56] Vince Menzione: Started with COVID because we were so, so we were forced on whatever it was, March 10th I think, here in the United States to shut down everything and move to this remote life. [00:04:08] Ashleigh Vogstad: Mm-hmm. [00:04:09] Vince Menzione: And I think we’ve been shocked by that. I think our systems have all been shocked by that. And then here comes chat GBT in November of 2022 and we’re like. [00:04:20] Vince Menzione: Shocked in some respects, but like really everyone has embraced it in such a strong way, and now we’re getting. It’s almost daily update. You know, we’re gonna talk, I know we’re gonna talk about Anthropic and some of the things that’s been happening just in this last month that are striking and changing that have a lot of organizations trying to navigate, which is what, you know, you, you help organizations do. [00:04:43] Vince Menzione: But it feels like this is happening so fast and will continue to happen so fast. And as I said yesterday, I don’t know what this world’s gonna look like by 2030. [00:04:53] Ashleigh Vogstad: You know, and I think the thing is, is that nobody knows what the world is gonna look like in 2030. I’ve been reading Ray Kurz Well’s, the Singularity is nearer, so the original book, the Singularity is near and he’s known to be a very accurate predictionist on the future. [00:05:11] Ashleigh Vogstad: Yeah. But even with someone like that, you know, there, there nobody really knows what the world is gonna look like. And when you talk about COVID. At transcends, we have a value of digital freedom. So I founded the business in 2018, which was pre COVID. I as a fully remote organization, and at the time that was, you know, more groundbreaking, but then very quickly with CI that, that became the so-called new normal. [00:05:37] Ashleigh Vogstad: But we’re always thinking about. You know, remote first doesn’t mean remote only, and I think in this tide of what you’ve talked about, technological change being more acceptable and the pace of change. One of the interesting things that we see as a go-to-market agency is that in-person events are increasing. [00:05:56] Vince Menzione: Yes. [00:05:57] Ashleigh Vogstad: People want and crave the face-to-face. Just like with the ultimate partner series. [00:06:02] Vince Menzione: I felt it. So it was striking yesterday. It, it seems like it’s, again, this was event number nine for us, but to see the, um, uh, receptiveness isn’t the right term, but it was this, uh, people, the, the embracing. Of seeing each other and hugging each other and being in the same room with each other. [00:06:22] Vince Menzione: And even people that didn’t know each other, like by the, the, as the day evolved, this, uh, connection that they all seemed to have with one another during the sessions and participating, everyone actively participated in the sessions. And, um, I said this in the beginning, we’re not a Slack channel and we’re not like some post on LinkedIn. [00:06:43] Vince Menzione: Uh, we’re there, there’s no playbook that’s set today around partnerships or even go to markets and marketing that we could espouse and say, this is the playbook for the next year. Right. It’s, it’s changing so rapidly. [00:06:55] Ashleigh Vogstad: So rapidly, [00:06:57] Vince Menzione: and you’ve embraced it. And I, and what we’re gonna talk about right now, I mean, I, I, you know, you’ve embraced AI in such a strong way. [00:07:04] Vince Menzione: Um, personally and with your business, I want to, I wanna dive in here a little bit. First of all, a couple things For those of those who are listening who don’t know you, I think maybe just a moment about transcends and your role, and then I wanna dive in on how you’re thinking about ai because I know you’re doing some things personally. [00:07:22] Vince Menzione: I want you to share that with, with our listeners and viewers today. [00:07:25] Ashleigh Vogstad: Yeah, great. And I just wanna comment that it was a cool moment yesterday being up on stage with yourself and Mark Monday from ServiceNow and having the audience so engaged and active and Nina Harding from Microsoft stepping up and entering the conversation. [00:07:40] Vince Menzione: So cool. [00:07:41] Ashleigh Vogstad: It just made for such a collaborative experience, which was a cool moment, but yeah. Um, so. I founded this business, transcends a go-to-market agency after being at Microsoft myself. And really our differentiation is deep strategic partnerships with hyperscalers, whether that’s AWS, Google, Microsoft, and you know, that. [00:08:03] Ashleigh Vogstad: It comes with a challenge to be on the leading edge of technology. [00:08:08] Vince Menzione: Yes, [00:08:09] Ashleigh Vogstad: it, it’s really an imperative for our business and we are an AI first firm. Microsoft talks a lot about Frontier Firm, and I’ll take a, a different kind of angle on it. You know, when I think about Frontier. I now think about it as instead of the growth mindset, I now think about a frontier mindset. [00:08:28] Vince Menzione: Frontier mindset. You have to change my principles. [00:08:32] Ashleigh Vogstad: You know, maybe, like you said, the world is changing so rapidly. Yeah, it’s [00:08:36] Vince Menzione: changing rapidly. [00:08:36] Ashleigh Vogstad: And what a frontier mindset means is that as we’re approaching work for our clients, we are thinking about AI innovation in every single customer. Interaction, customer innovation. [00:08:49] Ashleigh Vogstad: So today we’re building AI agents into much of the work that we’re delivering for clients. And as a business owner and leader, I’ve been challenged to also think critically around how I’m choosing to run the company. And right now we’re going through a huge overhaul of where we have data sitting in silos and different applications. [00:09:09] Ashleigh Vogstad: Yep. And getting that into one place with one view so we can start layering on more insight. AI innovation. [00:09:17] Vince Menzione: Yeah. And data’s such an critical part, part of this, as we, we talked about yesterday. But you know, even the, what you said, which is, would, would’ve been striking a year ago to say, we’re an AI first, uh, agency isn’t as striking anymore. [00:09:32] Vince Menzione: Uh, we heard Nina when we were having this conversation on stage yesterday, say that it’s an imperative at Microsoft that the agencies that they choose to work with, the third party vendors that they work with have to be an AI first organization. I have to be a frontier firm, and so I’m a, I am sensitive to the word frontier firm. [00:09:53] Vince Menzione: I understand why Microsoft uses it and I understand the value of what we used to call, you know, customer zero or back in the day we used to say eating your own dog food, but essentially being an organization that has leaned in, in a way, and with ai. Even more so, so important to do it. So tell us, I know you’ve done some things personally as well, but tell, tell us what you’ve done with the organization. [00:10:18] Vince Menzione: Uh, you talked about data and making data available and having, having a true data state as opposed to silos of data, but then you also made some personal investments and sacrifices. I would say. [00:10:30] Ashleigh Vogstad: Yeah. [00:10:30] Vince Menzione: Yeah. In terms of what you’re doing around ai, [00:10:32] Ashleigh Vogstad: so I mean, let’s start on the personal side. I’m the CEO of my organization, and you can read in books or news articles that it is critical for AI transformation to start at the C-suite and specifically in the CEO seat. [00:10:46] Vince Menzione: Yes. [00:10:46] Ashleigh Vogstad: And that really. Landed for me and so I’m personally leading in About two weeks ago, I built an agent, just end-to-end on my own, got into copilot studio. Wow. Got comfortable with the interface. You know, I was clunky moving around in there at first, chose my model. You know, I went with one of the anthropic Claude models for this particular project and built up an agent that can deliver executive communications like. [00:11:14] Ashleigh Vogstad: Thought leadership blogs, uh, LinkedIn posts, but in a particular human being’s voice by ingesting things like their social profiles, their SharePoint sites, where they live and work. And it has been so surprising doing an ab test between just what a chat GBT or a copilot could produce. [00:11:32] Yeah. [00:11:33] Ashleigh Vogstad: In comparison with the authenticity of the voice coming from the agent. [00:11:37] Ashleigh Vogstad: Uh, it was just a really cool experience to roll up the sleeves and get in there. But also I think the, the investment that you’re referring to is, I made a big decision to return to school and uh, got accepted to go to Oxford. [00:11:52] Vince Menzione: Wow. [00:11:52] Ashleigh Vogstad: And I’m studying artificial intelligence there. [00:11:54] Vince Menzione: That is incredible. That is incredible. [00:11:57] Vince Menzione: Oxford, uh, we’ve heard of that school before here in the United States. [00:12:03] Ashleigh Vogstad: You know, it’s been a really great experience. It’s in person, so I’m traveling there about every 60 to 90 days and living on campus. I mean, really, Oxford isn’t. Formally a campus, it’s sort of a, a city and a university all, all ruled into one and the experience has been really powerful. [00:12:21] Ashleigh Vogstad: Yes. One of the things I wanted to get outta the program was a more global perspective, and it’s been fascinating to me that about half the faculty so far, or or professors, guest lecturers that have been coming into the program have been from China or very direct experience working in the Chinese market. [00:12:38] Vince Menzione: That is fascinating. [00:12:39] Ashleigh Vogstad: It’s been a completely different view. Or for example, you know, really digging into some of the legal cases that are driving precedence for how AI is interacting with corporations. [00:12:51] Vince Menzione: Mm. [00:12:51] Ashleigh Vogstad: One of the big ones for me has been looking at Amazon versus p perplexity. This is still a live case that’s happening right now. [00:12:58] Ashleigh Vogstad: And you know, I think it was Forbes magazine that the headline was the End of Commerce for this case because it’s really about. How human beings are being replaced with machines and hearing some of the world’s leading thinkers, leading AI researchers on these topics has just been really expansive. [00:13:19] Vince Menzione: It’s fascinating. [00:13:20] Vince Menzione: I mean, it’s, this started a couple years ago with, uh, Hollywood, in fact. Suing the industry or suing the technology companies with regards to, uh, employment, right? Mm-hmm. About the, the, uh, copyright infringement and what’s gonna happen in the entertainment industry. And I think that was just a one very small example. [00:13:40] Ashleigh Vogstad: You know, voice people think about DeepFakes. Yeah. And they think about video, but actually voice is a big issue. And you look at the, um, you know, the what happened between Scarlett Johansson and her voice in her, and then open AI rolling out a voice that sounded identical. Sounds like her. [00:13:59] Vince Menzione: Yeah. [00:13:59] Ashleigh Vogstad: To Scarlett Johansen and, and where that went. [00:14:01] Ashleigh Vogstad: It’s, it, this is a new ground for, for everybody that we’re going through right now. [00:14:07] Vince Menzione: It is. We can dive and go in so many different directions, but let’s talk about marketing and advertising since that’s kind of. Transcends core, and a lot of the people that watch and listen to us are in the partnership world. [00:14:22] Vince Menzione: They’re leading organizations, they own organizations, the the chief executives or CVPs of organizations. Let’s talk about advertising and where that’s going. [00:14:32] Ashleigh Vogstad: Yeah, great. [00:14:33] Vince Menzione: Yeah, [00:14:33] Ashleigh Vogstad: I mean, uh, I love Marshall McCluen. He’s a Canadian theor, uh, media theorist, and in 1964, he very famously said, the medium is the message. [00:14:43] Ashleigh Vogstad: And what that really means when you peel back the layers is that every type of communication medium has these inherent biases. And I think what we’re experiencing right now is this new medium of artificial intelligence, and I’m really interested in exploring what that means for the media world. So. If I gonna take you back to 1997, there’s this really famous, the Innovator’s Dilemma. [00:15:10] Ashleigh Vogstad: Yes. Kind of a classic business 1 0 1 type book by Clayton Christensen. Yes. And he talks about this theory of disruption where new technologies, emerging technologies start at the low end of the market. They gain this momentum and they eventually displace incumbents. And you know, sometimes seemingly out of nowhere. [00:15:28] Vince Menzione: Yeah. And Microsoft was a good example of this at that time. [00:15:32] Ashleigh Vogstad: Def, [00:15:32] Vince Menzione: yeah. [00:15:33] Ashleigh Vogstad: All the big players. All the big players. I mean, Google go for search as well, right? So that’s one of the classic examples. And so. If we look at storytelling technology, you have things like chat, GBT and Sora entering the scene. And in the beginning, you know, they’re producing a shitty first draft. [00:15:51] Ashleigh Vogstad: Uh, you know, it’s things like post-apocalyptic dogs with five finger human beings. Yeah. Things like this. But, you know, and they really lacked emotional resonance. But as we all know. That’s not the case anymore. No, it’s [00:16:05] Vince Menzione: not. [00:16:06] Ashleigh Vogstad: AI is increasingly producing content that is very powerful and is starting to resonate with people. [00:16:13] Ashleigh Vogstad: You know, I’m definitely not a neuroscientist, but if we, we look into the neuroscience, it’s your cortical sal circuit that. Kind of is responsible for pattern recognition and it compares what you’re seeing in the real world with what you expect to see. So when you take this into a space of advertising, you know, if there’s an ad that is AI generated, that is just weird and kind of. [00:16:38] Ashleigh Vogstad: Tweaking for you. [00:16:39] Vince Menzione: Like that robot we were talking about earlier, [00:16:41] Ashleigh Vogstad: like the robot we were Exactly, yeah. Like Sophia, you enter what psychologists call the uncanny valley, so it’s like what you’re looking at isn’t exactly what you’re expecting to see and the Spidey sense is, is tweaking. You know, that’s a low place of emotional resonance. [00:16:58] Ashleigh Vogstad: This world is changing really, really quickly and we’re seeing AI generated media make huge impacts in the market Now, tools like Luma Dream Machine, I mean, it’s incredible what they can achieve today. [00:17:11] Vince Menzione: It’s fascinating. We see it in, you know, I spend a lot of time on LinkedIn. That’s sort of the world of our business community, and you can very easily detect when someone is doing a post. [00:17:22] Vince Menzione: Or they’re writing an art, whatever they’re doing. Right. Some type of draft of something. Uh, and you can tell when it’s ai, I mean, it’s so easy to tell, and even people are generating reports and claiming that their research papers or studies or whatever they call them, uh, and it’s AI generated and it’s just the authenticity isn’t there. [00:17:39] Vince Menzione: The, the sense that this is real. That it can be trusted is not there. And I think trust is what we’re talking about here too, as well. [00:17:47] Ashleigh Vogstad: Yeah. I mean, let’s go to authenticity ’cause that’s super important. Yeah. And I know a lot of your listeners, you come from the hyperscaler world of partnerships. You need to have that differentiated, better together story. [00:17:59] Ashleigh Vogstad: Yeah. It’s really important to have an authentic voice in market. And I think about that also in terms of platforms and channels. We’re seeing a decrease in certain major social media platforms, and yet Substack spiked 48% in monthly active users last month. [00:18:15] Vince Menzione: That’s [00:18:16] fascinating. [00:18:16] Ashleigh Vogstad: Um, you know, and I think that one of the reasons is it’s viewed as a more authentic channel where you’re getting thought leadership from people that you’re, you know, genuinely interested in hearing their, their points of view. [00:18:28] Ashleigh Vogstad: And I think that’s really an important piece in here. [00:18:31] Vince Menzione: Yeah, you mentioned this yesterday and you had me thinking about it as well because we have used LinkedIn for everything internally, our newsletter, which has been around for six or seven years now. But that Substack is really, and I go to Substack too, to, if I really wanna dig in on a topic. [00:18:47] Ashleigh Vogstad: Mm. [00:18:47] Vince Menzione: And there’s a particular author that I like their point of view, I’ll follow, I’ll follow them on Substack. [00:18:53] Ashleigh Vogstad: Yeah. I mean, and this comes, maybe brings us around to who is the buyer and who is the audience, and who do we need to be thinking about when we’re designing sales and marketing programs. And really we’re, we’re shifting into the place of the Gen Z buyer by 20 30, 70 5% of buyers are gonna be Gen Z. [00:19:12] Ashleigh Vogstad: They’re gonna control 12 trillion in. Spend [00:19:16] Vince Menzione: by 2030. ’cause we, we’ve been, we’ve been saying that the millennial is the new buyer the last three years. I think Jay said it right here at this stage. [00:19:23] Ashleigh Vogstad: Mm. [00:19:24] Vince Menzione: Um, so now it’s Gen Z. [00:19:27] Ashleigh Vogstad: And they’re buying online. Yeah, they’re buying in marketplaces. Yeah. So a stat recently was that roughly half of them made purchases on the social platforms of YouTube, Instagram, or TikTok in the last month. [00:19:39] Ashleigh Vogstad: I mean, that buyer behavior of being inside. Social type application and directly making a purchase. And I think in the B2B world, we need to take lessons from here and start thinking more front and center than we even have been around marketplaces. I mean, part of my reason for being in Silicon Valley this week was to celebrate a $12 million transaction that happened via Marketplace and two years ago that would’ve been a huge deal. [00:20:06] Ashleigh Vogstad: Huge, [00:20:07] Vince Menzione: huge. [00:20:07] Ashleigh Vogstad: And, and it still is a really big deal, but these things are becoming. More and more common experiences. Very much so. We need to be there and in that conversation. [00:20:16] Vince Menzione: So how are you thinking about it? How are you directing your clients to behave or act around it? What are you, what are you doing exactly that we could take to this community perhaps and share with them. [00:20:28] Ashleigh Vogstad: I’ll bring it back to the authenticity piece because you need to have a product that delivers value first and foremost. There is, there is no substitution for that. Yeah, and what I would say is. One of my professors at Oxford, Eric Zow, he has this theory that I’m really digging into and finding very fascinating, which is that for the last several decades we’ve been in the attention economy, and that’s shifting to the trust economy. [00:20:55] Ashleigh Vogstad: Now the attention economy is about selling to human beings. Yeah. It’s about the, the business model is essentially that you need human being eyeballs on lists of recommendation links. Yeah. Whether that’s from Google or from, you know, searching, shopping on Amazon, you get this list of recommendation links and the economic engine that drives that business model is advertising. [00:21:19] Ashleigh Vogstad: Now, if you look at something like the Amazon versus Perplexity lawsuit, the whole underlying premise is around the shift of no longer selling to humans directly, but of selling to machines, or in other words, agents who are making purchases, s on behalf on your behalf. And an agent isn’t going to be razzle dazzled by some inauthentic story. [00:21:44] Vince Menzione: Yeah. [00:21:44] Ashleigh Vogstad: They’re gonna be looking for third party validation on Exactly. You know, they need to be sure that they’re making the right decision. [00:21:51] Vince Menzione: They’re gonna look at surveys, they’re gonna look at customer comments. Like if I went through my Amazon site and I was looking to see what people said about the purchase or the product and specifically Exactly. [00:22:01] Vince Menzione: The agent’s gonna do this on my behalf, is what you’re saying. [00:22:04] Ashleigh Vogstad: This is what I’m saying. Yeah. And, and. I believe that to layer on top of, you know, Eric Z’s philosophy, I’ve been thinking about this in terms of the hyperscaler world, and I think that this is the time to lean into co-selling partnerships. [00:22:18] Ashleigh Vogstad: Yeah, because being third party validated by somebody like AWS Microsoft and having all that co-sell data, what are your recent wins? Yes, that’s really high integrity, trusted data source for an agent to make a purchasing decision, and marketplaces are a key part of that. [00:22:35] Vince Menzione: So we’ll move from AI will take a, a more active role in the marketplace. [00:22:40] Ashleigh Vogstad: I definitely believe so. [00:22:42] Vince Menzione: Which makes total sense. I, you know, we’ve been doing this for nine or 10 years now, and when I was at Microsoft, we started co-selling. In fact, it was, uh, Aaron Feiger was up on stage yesterday talking about it. Right? January of 2016, co-selling began. [00:22:55] Ashleigh Vogstad: Mm. [00:22:56] Vince Menzione: And there were only a few companies doing it. [00:22:59] Vince Menzione: Right. So she worked with one of the very first ones that were doing it. Uh, the challenge we have today is there are tens of thousands of partner organizations in the marketplace that are all trying to get the attention of the Microsoft sellers. Hmm. As, or the Google sellers or the AWS sellers and tell their story. [00:23:19] Vince Menzione: And a seller only has so many minutes in a day, they have a quota that they have to hit. These quotas are tens, if not hundreds of millions of dollars of annual quota of cloud consumption. And I wanna sell my $50,000 widget, whatever it is. Yeah. Right. And I, I don’t understand why I’m not getting a callback. [00:23:38] Vince Menzione: And this, this is the dilemma we’ve faced because of, because of this, uh, scarcity of time and this over overwhelming of tech, you know. Tech, tech buyers trying to make this all happen, so now the AI can come in and help me solve for it as a seller, right? [00:23:55] Ashleigh Vogstad: The AI is definitely acting as an interface to make recommendations to field sellers in different organizations and. [00:24:04] Ashleigh Vogstad: To, to kind of take this on a, a tangent. Dupes. So a dupe. I know people of my generation, we’d think about this like a knockoff Right. You know, a knockoff handbag. [00:24:15] Vince Menzione: Yep. [00:24:15] Ashleigh Vogstad: Dupes have exploded. [00:24:16] Vince Menzione: Fake. Fake Rolexes. [00:24:18] Ashleigh Vogstad: Exactly. The fake Rolex for sure. And I think it was in December, P WC rolled out a survey. 81% of Gen Z were planning to purchase a dupe this holiday season. [00:24:29] Vince Menzione: That’s wild. [00:24:30] Ashleigh Vogstad: Dupes can be, you know, we gave luxury, good examples, but Louis [00:24:34] Vince Menzione: Vuitton and yeah. So, [00:24:35] Ashleigh Vogstad: but furniture, these sorts of things. And the important takeaway here for tech is the same principle will land, is that people are looking for value out of a product, not necessarily a name brand. AI is accelerating this whole process, and agents are gonna be looking at the same thing. [00:24:56] Ashleigh Vogstad: They’re looking for that authenticity in terms of the actual product value. So, you know, beware there’s lots of disruption happening in the market right now with this dupe mentality, which is actually a cultural shift talking about I appreciate value over a superficial. Brand name. In some cases, there’s also a, a small contrary trend where certain luxury goods are rising because yes, things are never that simple. [00:25:22] Vince Menzione: So you work with a lot of these tech companies, a lot of SaaS companies, is we, we call them ISVs, we also call them, uh, software development companies. Now we keep changing these acronyms around. Uh, there’s been a lot of, uh, consternation in that segment, I would say, around ai. Right, because a lot of them are getting told that they’ll be outta business in a few years. [00:25:43] Vince Menzione: Mm-hmm. I think Satya Nadella famously said this last year that SAS will go away. Right? He’s predicting the demise. How do you help some of these organizations to differentiate? And there’s some of these are huge value organizations. We have have them in the room with us, ServiceNow and Veeam and Adobe. [00:26:01] Vince Menzione: Um, how do you help them achieve their results? ’cause that’s what you, you know, your organization is really helping these organizations to achieve their pinnacle as a partner. What do you, what do you say to them now and how do you help them through this time? [00:26:16] Ashleigh Vogstad: I’m on the side of the fence that I really can’t see an organization ripping out something like Salesforce, Adobe, ServiceNow. [00:26:24] Vince Menzione: Agreed. [00:26:24] Ashleigh Vogstad: I mean that the amount of change management and. The extent to which these, these platforms are embedded, actually running and operating organizations. I personally, if, if we’re calling those companies, SaaS companies, I don’t agree that that layer is gonna go away. I mean, we’re seeing these organizations lean into AI in a huge way to borrow Microsofts. [00:26:50] Ashleigh Vogstad: Term, you know, they’re all becoming frontier firms. [00:26:54] Vince Menzione: Yes. [00:26:54] Ashleigh Vogstad: So where I would go to, to answer that question, we do work with many, you know, organizations on that caliber, on things like their marketplace strategy on how to light up the fields of different hyperscalers. It really does come down to things like having a strong drumbeat with the Microsoft field, celebrating your win stories. [00:27:15] Ashleigh Vogstad: Maybe that’s where I’ll land as Please do the marketer, because it sounds so simple, and I don’t know why we kind of continue to come back to this, but we’re talking about that third party validation and really, um, in order to have that, like what the hyperscalers want is you jointly celebrating success. [00:27:36] Ashleigh Vogstad: Here’s the kicker. Publicly. [00:27:38] Vince Menzione: Publicly, [00:27:39] Ashleigh Vogstad: you know, you need a customer story on your website, a press release that contains a quote from your customer. Ideally, also a quote from an executive at one of the hyperscalers. Like, actually lean in to live the value of your better together story. And when you do that, when you, when it comes around to partner of the year time, and we talk to you about, okay, what client stories are we gonna feature? [00:28:03] Ashleigh Vogstad: We’re even gonna know because when we Google you, we can see the public press of the joint wins that you’ve been celebrating. And I can tell you that that is a huge indicator on whether or not you’re well-placed to be in the 4% of partners who actually win Partner of the Year award’s. [00:28:20] Vince Menzione: Fascinating to me. [00:28:21] Vince Menzione: ’cause to me it would feel like table stakes maybe ’cause where we sit is ultimate partner and where this room sits with all the top partners that I just assume that everybody follows that. That, that guidance. [00:28:34] Ashleigh Vogstad: Mm. [00:28:34] Vince Menzione: And so this is really impactful and I want to get here because I know you spent a lot of time here and we’ve talked about it before, but I think the partner of the year awards, when we first met many years ago, that was a you, you’ve expanded the business, but that’s still a core mission and and value that you bring to the community and to the partner ecosystem is helping them through this process. [00:28:55] Vince Menzione: So I know that that’s gonna be coming up soon, so I thought maybe we’d spend a couple moments on that. [00:29:00] Ashleigh Vogstad: Partner of the Year awards, regardless of which partner, I mean, Salesforce has their own awards there. There’s more and more award programs coming out, and they’re a great way to celebrate the incredible work that your organization has done. [00:29:13] Ashleigh Vogstad: Jay McBain is brilliant on this. He’ll talk a lot about the increase in valuation. Yeah. The, the increase in stock valuation or the likelihood that if you’re looking to be acquired, that you’re acquired within 12 months of a partner of the year win it. It’s really impressive. There is strong business value there. [00:29:33] Vince Menzione: He like, he likes, he likes to tell the story of that when the award is handed to them and they go back into the audience, that the private equity people are all over them right then and there and making offers. I mean, that’s the visual that you get [00:29:47] Ashleigh Vogstad: and it’s very powerful. Yeah. Very powerful. It’s very powerful and it, it can make it worthwhile to invest in the process, but don’t invest in the process if you haven’t been investing in the process for the 12 months. [00:29:57] Ashleigh Vogstad: Prior, [00:29:58] Vince Menzione: exactly. [00:29:58] Ashleigh Vogstad: The Microsoft field or you we’re talking about Microsoft Partner of the Year Awards. They need to know about your win that that needs to be top of mind for them. Yeah. How much Azure revenue is it driving? Was it a huge marketplace? Build sales and. You know, one of the questions I get asked a ton, everybody wants to know how do we get money out of the hyperscalers? [00:30:20] Ashleigh Vogstad: How do I get access to marketing development funds or all these different programs? Yeah. You know, at Microsoft, some of these programs are like EI and customer investment funds or Azure Accelerate, you know, and there’s millions and millions and millions of dollars in these, these buckets of funds, but. [00:30:36] Ashleigh Vogstad: An interesting point of view is that it’s actually a scorecard metric for many people at Microsoft who have partnership roles for you to be drawing down those funds. [00:30:45] Vince Menzione: Yes. [00:30:45] Ashleigh Vogstad: You know, your interests are actually aligned here, and so again, when it comes to Partner of the Year awards, how much money have you pulled down? [00:30:54] Ashleigh Vogstad: How much have you been an activating partner of key Microsoft programs that they’re pushing? What are you doing with marketplace rewards? How are you resing? Those into your business. These are the types of things that you really wanna be thinking about. Sitting it. You know, this time of year we probably will get the awards were likely be due in July. [00:31:13] Ashleigh Vogstad: They haven’t officially announced timelines, but you’ve got a few months to start moving these pieces into place. [00:31:18] Vince Menzione: And there are quite a few of them. And to your point, Nina, when she was up on stage here yesterday, there were at least 10 or 12 award. Uh. Funding categories that were on her, that were on her slide. [00:31:31] Vince Menzione: Her partner, her partner slide. So, [00:31:33] Ashleigh Vogstad: and what great looks like for a partner is that you understand your end-to-end funnel as it is mapped to Microsoft’s SEM model, the Microsoft customer Engagement model. Mm-hmm. The first stage there, inspire and design. That’s really the marketing space of lead generation. [00:31:50] Ashleigh Vogstad: So how are you generating leads with webinars, in-person, event activations, digital campaigns, and then at the very end, in the fifth column, you have the Microsoft outcomes that you’re driving. Yes. Whether that’s Azure consumed revenue, marketplace build sales, co-pilot, monthly active usage, these sorts of things. [00:32:10] Ashleigh Vogstad: And in each of those SEM swim lanes. There’s Microsoft funding associated to it. And that’s one of the things that Nina Harding was showing yesterday. When and where does it make sense to make requests for EA funds versus Azure accelerate the MCI funding? There’s different workshop proof of concept funding, and those all fall at specific stages in that EM model. [00:32:33] Vince Menzione: And what you’re also pointing out in this conversation is that the co the partners need to understand that mm, they need to understand MM. We talked about it years ago. I’ve had, haven’t had anybody on stage recently talk about m You could probably take us through that if we wanted to devote some time here, uh, and then understand all of those categories and how to access those funds. [00:32:52] Ashleigh Vogstad: Yeah, it’s critical and. The number one place we point partners, if you want a quick overview of what that looks like is to Microsoft’s FY 26 solution playbooks. Nice. They’re available on the web for download. There’s, well, there used to be three, but they’ve added a few agen being, being one. So, so there’s a handful of, they had [00:33:11] Vince Menzione: simplified it, now they’re, now they’re expanding it back again. [00:33:14] Ashleigh Vogstad: Yeah, exactly. I think there’s now a breakout for security as well. Yes. So take a look at those playbooks. It will map programs and incentives very specifically to each solution area and to each sales play that are gonna be available to you. And then we’re always happy to guide people through the details [00:33:32] Vince Menzione: as well. [00:33:32] Vince Menzione: I love that. I love that. And reach out to the. Ashley is just amazing at this process. I’ve, I’ve watched her for years now, work with some of the top, what have become the pinnacle partners of Microsoft and with the award season coming up. So we wanna make sure we have a plug there. But I also wanna talk about like, podcasts with you. [00:33:50] Vince Menzione: Um, you’ve been on this podcast multiple times, been in the studio before doing this, and I understand you have your own podcast now. So tell us about that. [00:33:58] Ashleigh Vogstad: Yeah, Vince, I just wanna say. As a friend and a mentor. You’ve been so inspiring. Thank you. And I think from years ago when we met, there was this seed in my brain of, you know, I, I should really get out there. [00:34:13] Ashleigh Vogstad: And you talk a lot about growth mindset and fear setting is, is one of Tim Ferriss’s terms? Yes. And models. [00:34:21] Vince Menzione: I love Tim Ferris. I’ve been, been a fan of his for 10 years now. So that’s settled. We all got started with this. Sorry. Sorry, I [00:34:26] Ashleigh Vogstad: interrupt. No, no, not at all. [00:34:27] Vince Menzione: Yeah. [00:34:28] Ashleigh Vogstad: And. I think it’s just been, it’s been back there. [00:34:31] Ashleigh Vogstad: Yeah. That I’m really passionate around having voice is how I think about it. And as a marketing agency, we’re really amplifying the voice, um, or helping companies to find their voice, particularly in hyperscaler partnerships. And what better way to assist, you know, authentically the amazing people in our network, in our community and our clients than with our own channel where we can celebrate their stories and success? [00:35:00] Vince Menzione: Very cool. [00:35:01] Ashleigh Vogstad: So the podcast is called Transcending Tech. It’s about [00:35:06] Vince Menzione: very cool transcending tech. Just so you don’t [00:35:08] Ashleigh Vogstad: transcending tech. [00:35:08] Vince Menzione: It’s out there now. [00:35:10] Ashleigh Vogstad: It, we just released our first episode. Okay. I think two days ago. [00:35:13] Vince Menzione: So by the time we’re live, yes. We’ll, we’ll be able to access it. Good. [00:35:17] Ashleigh Vogstad: You will be able to access it. [00:35:18] Ashleigh Vogstad: The first episode is with Alyssa Fit. Patrick from Elastic. [00:35:21] Vince Menzione: Oh my goodness. [00:35:22] Ashleigh Vogstad: And the concept of the podcast, it’s long form and it’s really about getting to the people behind the platforms. [00:35:29] Vince Menzione: Very cool. [00:35:29] Ashleigh Vogstad: And to the stories that transcend technology. So we’re here to get to know the human beings behind. Agents. [00:35:38] Vince Menzione: Yeah. [00:35:38] Ashleigh Vogstad: And taking the time to, to go in deep and really explore that. [00:35:43] Vince Menzione: So I am excited to see all the developments here with the, with the podcast. And you’re gonna be joining us again. You were just here, you in Boca. But you’ll be joining us again in Bellevue. Not too far a little bit. Closer ride or travel, uh, for you to come to Bellevue. [00:35:57] Vince Menzione: We’re gonna be hosting the first ultimate partner live, which is our larger events in this beautiful facility, this new Intercontinental hotel, which is fabulous. And, uh, you’re gonna be taking a more active role. Your leadership around AI is. Palpable and we’re gonna love to have you on stage and talking through some of the changes. [00:36:17] Vince Menzione: I, I suspect by the time we get to Bellevue we’ll have a lot more to talk about. That hasn’t even happened yet. [00:36:23] Ashleigh Vogstad: Yeah, I’m really excited. I’ll have been through my next cohort at at Oxford, kind of coming out hot from there back to the Pacific Northwest, and really excited to just share the learnings and Awesome. [00:36:35] Ashleigh Vogstad: Genuinely. It’s also helping me in my own research, really formulate particularly around the role of ag agentic AI in hyperscaler partnerships. [00:36:43] Vince Menzione: That’s so cool. And then what I’ll say is this, and I don’t know, we on the space perspective, and I’ll, the team will probably hang me for this because we haven’t done it yet, but if you wanna bring the podcast along with you, there might be, we’ll see if we can find an extra room for you to set up. [00:36:58] Vince Menzione: If you wanna do some interviews while you’re. In, at the event. So [00:37:02] Ashleigh Vogstad: you’re so generous, Vince. [00:37:03] Vince Menzione: That’s [00:37:04] Ashleigh Vogstad: amazing. [00:37:04] Vince Menzione: Thank you. Again, I can’t say for certainty yet, but, uh, let’s see, let’s see what happens with that. So, uh, let, let’s, uh, you know, I always, we, we have known each other for years and I just assume everybody knows this amazing Ashley sda. [00:37:19] Vince Menzione: But, um, we always, I like to ask this question because it helps us kind of dig in a little bit about you personally. And it’s my favorite question. I ask all my guests this question now, and it’s, um, you’re hosting a dinner party, Ashley, you are, pick a pace, place, you wanna have this dinner. We could talk about parts of the world. [00:37:36] Vince Menzione: You’ve traveled all extensively. Uh, and you can invite any three people, guests from the present. Or the past to this amazing dinner party you’re throwing. Whom would you invite and why? [00:37:52] Ashleigh Vogstad: It’s a beautiful question, Vince and. Instantly I go to a place in terms of the location, since you asked that part, which was surprising. [00:38:01] Ashleigh Vogstad: I, I like that is my home. I, I love where I live up in Whistler, Canada and [00:38:08] Vince Menzione: I hear it’s beautiful. I haven’t been yet, [00:38:10] Ashleigh Vogstad: it’s so gorgeous and it’s, it’s my own sanctuary. You know, I live on a plane 75% of the time and coming back to that place is really grounding for me. Yes. So, so I would love to have it at, at my home and to invite. [00:38:24] Ashleigh Vogstad: Pippa Malrin would be one. She, Pippa [00:38:26] Vince Menzione: Malrin. [00:38:27] Ashleigh Vogstad: Yeah. She’s sure. I get an advisor to the White House for many administrations. Okay. She’s an economist and she just has really interesting perspective on geopolitics. Uh, I follow her on Substack ’cause she’s a big substack. Okay, now [00:38:41] Vince Menzione: I need to look. This is awesome. [00:38:42] Vince Menzione: The [00:38:43] Ashleigh Vogstad: mal, she’s fantastic. I would say Dr. Lisa Sue, the CEO, Dr. Lisa of a md. [00:38:49] Vince Menzione: Okay. Yes, yes. I know a little bit about her. [00:38:51] Ashleigh Vogstad: So she was one of Time Mag, I think she was the only woman in Time Magazine’s, group of people of the year, which was basically this AI cohort in including, you know, the Elon Musks of the world. [00:39:03] Ashleigh Vogstad: Uh, it’s just so impressive what she’s doing with leadership in a MD. I don’t think it’s as public as. Anybody else who is on the cover of that magazine, but it’s incredibly powerful. [00:39:14] Vince Menzione: Yeah, they’ve made a com uh, turnaround’s probably not the right word, but it seems like they’ve made a tremendous, uh, gains turnaround probably in the last few years. [00:39:23] Ashleigh Vogstad: I would say that many would say turnaround. And then lastly is Dr. Fefe Lee, who. For those in the AI space, particularly AI research space. I mean, she’s arguably number one. Um, she’s leading at Stanford currently. [00:39:37] Vince Menzione: Wow. This is gonna be a heady conversation, but you know, I love conversations. So if you don’t mind, maybe I’ll bring dessert and come, come in for a few moments, maybe do some podcast interviews there. [00:39:48] Vince Menzione: How’s that? [00:39:49] Ashleigh Vogstad: That sounds absolutely perfect, Vince, [00:39:50] Vince Menzione: so, so good. So good to have you here today. So great. Good to have you in the studio again, and, uh, excited for transcends and all the great work you’re doing. Um. This time with ai. I think you, uh, we talked about this a little bit last night. I think you’ve made some really wise, personal and professional decisions about how to lead and how to take this forward and not kind of rest on your laurels, which you see so many organizations do People fear change [00:40:17] Ashleigh Vogstad: Hmm. [00:40:18] Vince Menzione: And you embrace it, which is just, it’s astounding to me that you do that and, um. I look forward to working with you in the future and for years and years to come. So I will ask you one more question though, because we are still at the precipice of these tectonic shifts and we’re still early in 2026. And so for our listeners and our viewers today, what would be the one thing you would tell them that they need to go do now that possibly they haven’t done yet as they prepare for 2026 and beyond? [00:40:52] Ashleigh Vogstad: The generic phrase would be, be curious, but if we want an action, it would be go build an agent. [00:40:59] Vince Menzione: Go build an agent [00:41:00] Ashleigh Vogstad: if, if you haven’t already. Yeah. And, and I’m, yeah. Speaking hopefully to like a business audience, you know, to, to anyone. Yeah. Really, um, find something that is interesting that you’re passionate about. [00:41:12] Ashleigh Vogstad: A, a use case that it doesn’t have to be some big thing. It could be quite mundane, but just something that’s gonna help you in your role. It’s, you know, what is creativity is an interesting question, and I can tell you that sitting down and hands-on keys and actually creating something is, is a beautiful, powerful experience. [00:41:32] Vince Menzione: Yeah. Awesome. All right. We’re all gonna go create agents this weekend, so thank you for listening. Thank you for viewing the Ultimate Guide to partnering on our YouTube channel, ultimate Partner, and on each end of your platforms at the Ultimate Guide to partnering. Thank you for being with us and supporting us all these years. [00:41:50] Vince Menzione: Thank you. Don’t forget, ultimate Partner Live is coming soon, May 11th through the 13th in beautiful Bellevue, Washington. I hope to see you there.

Two storms this week..... Welcome to the DayWeather Podcast — your daily look at weather trends and impacts across the Western United States. Meteorologist Don Day breaks down the latest forecast patterns, temperature swings, storms, and seasonal trends affecting travel, industry, ranching, and recreation from the Rockies to the Pacific Northwest. #DayWeatherPodcast #WesternWeather #WeatherForecast #TravelWeather #RanchWeather #OutdoorForecast #RockyMountainWeather #LongRangeForecast #ElNino #WyomingWeather #ColoradoWeather #NebraskaWeather #UtahWeather #MontanaWeather #PacificNorthwestWeather       LINKS: Wonders of the Atmosphere (FREE PDF) Jan Curtis/Stanley David Gedzelman - https://www.stanrenaissanceman.com/BOOKS/WONDERS_ATMOSPHERE_BOOK.pdf Regional Travel Forecast - https://www.youtube.com/@dayweather Learn about the features of the Sainlogic Smart Weather Station SA9 and tips on how to set up a digital weather station. https://www.sainlogic.com/products/sainlogic-wifi-weather-station-sa9 Code: Day (buyers can enjoy a 30% off with this code at checkout for all products) https://www.cocorahs.org/ Cloud ebook - https://whatsthiscloud.com/ebook Jan Curtis Flickr Page - https://www.flickr.com/photos/cloud_spirit/ All New Highly Accurate TROPO Rain Gauge - USE CODE RAINDAY FOR 10% OFF https://measurerain.com  DayWeather Journal for Kids  https://www.amazon.com/dp/B09M57Y7J1?ref_=pe_3052080_397514860

In this episode, we delve into the remarkable experiences of Tom Sewid, a First Nations man from Northern Vancouver Island who now lives in Forks, Washington on the Olympic Peninsula. Growing up immersed in Indigenous traditions where Sasquatch is understood as part of the land and culture, Thomas shares a lifetime of encounters that began in his youth and continued through decades spent guiding, fishing, and living deep in the bush.From coastal shellfish beaches of Vancouver Island to remote river systems and logging country near Forks, Thomas recounts close-range sightings, thermal captures, gifting interactions, and moments that brought him face to face with these beings at startling distances. He also discusses the development of his upcoming Sasquatch museum, rare cast acquisitions, and the cultural regalia connected to his tribe's highest-ranking crest.Throughout the conversation, Thomas offers insight into territorial patterns, population estimates tied to salmon rivers, and the importance of respect when entering these environments. His perspective bridges lived wilderness experience with Indigenous knowledge passed down through generations.Join us as we explore Thomas's powerful journey across Vancouver Island and the Pacific Northwest, where Sasquatch is not a legend of the past, but an ongoing presence woven into the land itself.Resources MentionedSasquatch, The Legend (Forks, WA Bigfoot store & museum project)https://sasquatchthelegend.comSasquatch Island (Facebook Group)https://www.facebook.com/groups/753712284709607Chinook Jargon / Chinook Trade Language (reference discussed)https://www.chinookjargon.com

Show Notes:This week we have horror writer Jack Finn on the show to talk about his new novel Wilson. He told me about his spooky experiences in the woods of the Pacific Northwest, where the idea came from the set Wilson in the 1940's at a carnival, and his advice for people who want to start writing horror. He also told me why he thinks Sinners is a folk horror movie, how he got into writing horror, and what his writing process is like.Jack's Socials: INSTAGRAM: https://www.instagram.com/therealjackfinn/ BLUESKY https://bsky.app/profile/therealjackfinn.bsky.social TWITTER: http://www.twitter.com/therealjackfinn THREADS: https://www.threads.com/@therealjackfinn FACEBOOK: https://www.facebook.com/TheRealJackFinn TIKTOK: http://www.tiktok.com/@therealjackfinn WEBSITE: www.therealjackfinn.com Buy WILSON Here: https://www.amazon.com/Wilson-Jack-Finn-ebook/dp/B0G3BHYS3V Who's There? Socials:Bluesky: https://bsky.app/profile/whostherepc.bsky.social Instagram: https://www.instagram.com/whostherepcTwitter: https://www.twitter.com/whostherepcLetterboxd: https://letterboxd.com/thatgirlallison/ Email: whostherepc@gmail.com Website: https://www.whostherepodcast.com Join the Email List: https://mailchi.mp/4a109b94d3bc/newsletter-signup

Recorded live on February 26th, 2026   Two people making music on the fly… Bugs In The Basement creates improvised musical journeys from an array of vintage and handmade instruments to modern technologies. Recorded live from our basement studio in the Pacific Northwest, each week we experiment in the process of making exploratory music and soundscapes. Unmixed, unedited and unapologetic.   www.bugsinthebasement.com

WINDERMERE ASK A COACHSeason 9, Episode 7"List Like a Product Manager: The K2 Group's Science of a Great Listing Process"HOSTMichael Fanning SVP & Co-Owner, Windermere CoachingGUESTSKarishma Kiri (kah-RISH-mah KEE-ree) & Dhilip Gopalakrishnan (DHEE-lip go-PAH-lah-KRISH-nan)The K2 Group | Yarrow Bay Office, Kirkland, WA | Former Microsoft leaders | Top 1% in production | 90%+ listing conversion rateEPISODE OVERVIEWKarishma and Dhilip bring a combined 24+ years of Microsoft product management experience to real estate. They've built one of the most systematized listing practices in the Pacific Northwest by asking: what if we treated every home sale like a product launch?KEY TOPICSThe 3 Pillars: Skillset, Toolset & MindsetSkillset and toolset are table stakes accessible to everyone. Mindset is the multiplier, and it determines which skills and tools you pursue in the first place.The Hollywood Movie Launch AnalogyA movie's opening weekend decides blockbuster or flop. Listings work the same way. Days on market kill your leverage the first 3–5 days are everything. Cross every T before you go live.Removing Friction Points• Informational missing inspections, HOA docs, title reports• Experiential lockbox problems, odors, undefined rooms• Cost unknown repair estimates that spook buyersTarget: zero friction by launch day.Preemptive Objection HandlingBefore spending a dime, visualize the home through buyers' eyes. Identify objections early before listing, not after.Delivering Hard Truths"The moment you decide to sell, it's a product and the calculator decides." Acknowledge emotion first, then establish the shift. Channel the market; don't critique the home.The Buyer's Agent as Channel PartnerNot an adversary a distributor. K2 provides a full buyer package: home book, inspection, HOA docs, offer guidance, all in a shared Google Doc. Ease of working with you = buyer confidence = stronger offers.Shifting Cost to ValueAsk sellers: "If the buyer covers their broker fee, what happens to your price?" They get it immediately. Stop being a cost center. Be a value generator.ONE THING TO DO TOMORROW• Karishma: Tell sellers their home is now a product. Acknowledge the memories then make the shift together.• Dhilip: Reframe every commission conversation around value, not cost. Raise their expectations of you."We don't rise to the level of success we fall to the level of our systems." Michael FanningWindermere Coaching | Michael Fanning | fanning@windermere.com"Be awesome and help somebody."

Jeff and Mark open the episode by diving into some Pacific Northwest baseball deep-cuts, starting with the 14-year career of Darnell Coles and the search for his possible lone existing mural. They cover a run of opening day oddities, including Tuffy Rhodes' three-homer barrage against Doc Gooden in '94 and Harry Caray's confusion over fans spending their honeymoon at Wrigley Field. The guys also look at the current state of Rookie of the Year droughts for the Padres and Guardians and mourn the loss of the MLB.tv discount to the "ESPN corporate machine." The main feature covers the complex life of Jackie Jensen, the only man to play in a Rose Bowl, a World Series, and an MLB All-Star Game. From his "Golden Boy" status at Cal to being the hand-picked successor to Joe DiMaggio—only to be usurped by Mickey Mantle—the story follows Jensen's MVP peak in Boston and the paralyzing "AV-Phobia" that eventually forced him out of the game. The episode closes with a high-stakes Wax Pack Heroes battle featuring 2003 Topps. 00:00 Welcome 01:23 The Darnell Coles Deep-Dive 04:59 Opening Day '94: Tuffy Rhodes vs. Doc Gooden 07:59 Harry Caray Questions the Youth of America 11:30 ROTY Droughts 15:07 RIP MLB.tv Discounts and Sunday Night Local Broadcasts 18:39 Main Story: The Life and Legend of Jackie Jensen 44:36 Wax Pack Heroes: Big Hurt, Albert Pujols, and a Chris Snelling 55:36 Wrap-Up Connect With Us YouTube: www.youtube.com/@twostrikenoise Twitch: https://www.twitch.tv/twostrikenoise BlueSky: @twostrikenoise.bsky.social Email: twostrikenoise@gmail.com Support a Great Cause: Don't let your common cards collect dust! Donate them to help spark a child's interest in the game at http://commons4kids.org/. #baseballhistory #mlb #baseball #Yankees #RedSox #Cal #BaseballCards #TwoStrikeNoise

We react and take calls following Seattle's Matchday 2 clash at Real Salt Lake at America First Field.Follow Lobbing Scorchers: YouTube Instagram Bluesky TikTok Facebook Ari Liljenwall Noah RiffeSPONSORSHaxan Ferments - Specializing in unique, small-batch fermented hot sauces and vinegars, Haxan Ferments is handcrafted in Georgetown and made with the best local ingredients from across the Pacific Northwest. Use Code LS for a FREE Hot Sauce w/ purchase!Sounder at Heart - Our network host and biggest supporter, Sounder at Heart covers the Seattle Sounders, Seattle Reign, and MUCH MORE! Subscribe and Support to the BEST independent Seattle Soccer coverage.Podium Edmonds - Located at 114 4th Ave N, just off Main Street in the heart of Downtown Edmonds, come shop and explore the best menswear in the Pacific Northwest. Tell them Lobbing Scorchers sent you!Full Pull Wines - Founded in 2009, they the best boutique wines of the world to members, with special focus on our home, the Pacific Northwest.MLS Store - New year, new gear! The 2026 MLS jerseys are here, and MLSStore is the ultimate destination for every fan. Every purchase helps support our show!Lobbing Scorchers is a production of Just Once Media.Lobbing Scorchers is a Seattle Sounders and MLS focused show brought to you by Sounder at Heart. Hosted by Major League Soccer's Ari Liljenwall and Producer Noah Riffe. Join us as we lob our scorching takes on the American soccer landscape, Seattle Sounders, Major League Soccer, USMNT and more.Contact: lobbingscorchers@justoncemedia.com

Starting our eTail series of live recordings.. Organized by the amazing Ash McMullen, who got stuck at home because of the big east coast blizzard and couldn't make it. For the second eTail conference we have these brilliant women who are leading the industry and making a difference on AI, on Retail, on Ecommerce and much much more. Lockie Andrews, Avani Oswal and Lauren Livak Gilbert talk through major shifts, predictions, women in our industry and where they are overall among all etailers at the show.   Enjoy Always Off Brand is always a Laugh & Learn!    FEEDSPOT TOP 10 Retail Podcast! https://podcast.feedspot.com/retail_podcasts/?feedid=5770554&_src=f2_featured_email   Guest: Lockie   LinkedIn: https://www.linkedin.com/in/lockieandrews/   Guest: Avani Oswal  LinkedIn: https://www.linkedin.com/in/avanioswal/   Guest: Lauren Livak Gilbert LinkedIn: https://www.linkedin.com/in/laurenlivak/   eTail: https://etailwest.wbresearch.com/ QUICKFIRE Info:   Website: https://www.quickfirenow.com/ Email the Show: info@quickfirenow.com  Talk to us on Social: Facebook: https://www.facebook.com/quickfireproductions Instagram: https://www.instagram.com/quickfire__/ TikTok: https://www.tiktok.com/@quickfiremarketing LinkedIn : https://www.linkedin.com/company/quickfire-productions-llc/about/ Sports podcast Scott has been doing since 2017, Scott & Tim Sports Show part of Somethin About Nothin:  https://podcasts.apple.com/us/podcast/somethin-about-nothin/id1306950451 HOSTS: Summer Jubelirer has been in digital commerce and marketing for over 17 years. After spending many years working for digital and ecommerce agencies working with multi-million dollar brands and running teams of Account Managers, she is now the Amazon Manager at OLLY PBC.   LinkedIn https://www.linkedin.com/in/summerjubelirer/   Scott Ohsman has been working with brands for over 30 years in retail, online and has launched over 200 brands on Amazon. Mr. Ohsman has been managing brands on Amazon for 19yrs. Owning his own sales and marketing agency in the Pacific NW, is now VP of Digital Commerce for Quickfire LLC. Producer and Co-Host for the top 5 retail podcast, Always Off Brand. He also produces the Brain Driven Brands Podcast featuring leading Consumer Behaviorist Sarah Levinger. Scott has been a featured speaker at national trade shows and has developed distribution strategies for many top brands. LinkedIn https://www.linkedin.com/in/scott-ohsman-861196a6/   Hayley Brucker has been working in retail and with Amazon for years. Hayley has extensive experience in digital advertising, both seller and vendor central on Amazon. Hayley lives in North Carolina.  LinkedIn -https://www.linkedin.com/in/hayley-brucker-1945bb229/   Huge thanks to Cytrus our show theme music "Office Party" available wherever you get your music. Check them out here: Facebook https://www.facebook.com/cytrusmusic Instagram https://www.instagram.com/cytrusmusic/ Twitter https://twitter.com/cytrusmusic SPOTIFY: https://open.spotify.com/artist/6VrNLN6Thj1iUMsiL4Yt5q?si=MeRsjqYfQiafl0f021kHwg APPLE MUSIC https://music.apple.com/us/artist/cytrus/1462321449   "Always Off Brand" is part of the Quickfire Podcast Network and produced by Quickfire LLC.  

After escaping from a Colorado jail, Ted Bundy fled to Florida — and unraveled.In this episode, we follow Bundy's path to Tallahassee, the brutal Chi Omega sorority house murders, the attack on Cheryl Thomas, the abduction of 12-year-old Kimberly Leach, and Bundy's eventual arrest in Pensacola after 46 days on the run.Gone is the methodical charmer of the Pacific Northwest. In his place: a reckless, frenzied killer who has lost control.About This Series:Ted Bundy for the Defense examines Ted Bundy's criminal cases through the lens of his courtroom behavior and his insistence on controlling his own fate. This series separates myth from fact, focusing on documented evidence, trial records, and survivor testimony.Sources: The Bundy Murders: A Comprehensive History, Kevin M. Sullivan, McFarland and Company, 2020 (Second Edition).Murderland: Crime and Bloodlust in the Time of Serial Killers, Caroline Fraser, Penguin Press, 2025. The Devil's Defender, John Henry Browne, Chicago Review Press, 2016.Sponsors: Completing the Puzzle: Go to CompletingthePuzzle.com and use code OUAC for $10 off your first puzzle subscription box or gift card.Weight Loss by Hers: Visit ForHers.com/ONCE to get a personalized, affordable plan to reach your goals. Talkiatry: Head to talkiatry.com/once and complete the short assessment to get matched with an in-network psychiatrist in minutes.Events & Appearances:Meet Esther and Lorena in person at:Beyond the Crime Convention – Albuquerque, NM | April 11–12 - beyondcrimeconvention.comCrimeCon – Las Vegas, NV | May 29–31 - crimecon.com Links: Patreon - www.patreon.com/onceuponacrime Our Website - www.truecrimepodcast.com OUAC Merchandise Shop - https://onceuponacrime.dashery.comYouTube - https://www.youtube.com/@OnceUponACrimePodcastSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The latest film from the writer and director Clint Bentley, “Train Dreams,” is nominated for four Oscars, including best adapted screenplay. The movie is based on Denis Johnson's 2011 novella of the same name and tells the story of Robert Grainier, a logger in the Pacific Northwest, in stream-of-consciousness, nonlinear prose. This week, Gilbert Cruz talks with Bentley, who wrote the screenplay with Greg Kwedar, his longtime collaborator, about how he went about translating Johnson's work into a visual medium. Bentley first read “Train Dreams” just after college, long before he ever thought of making it into a movie. When producers with rights to the book approached Bentley, he was suddenly worried. “Going back and reading the book again,” Bentley said, “I was like, Oh, maybe this thing is unadaptable.” Set on capturing the spirit of the book, Bentley and Kwedar focused on “the vastness of this small little life,” he said. “We very rarely have an understanding of our lives in the moment we're actually living them,” Bentley said. “We only start to understand them when it's too late.” Subscribe today at nytimes.com/podcasts or on Apple Podcasts and Spotify. You can also subscribe via your favorite podcast app here https://www.nytimes.com/activate-access/audio?source=podcatcher. For more podcasts and narrated articles, download The New York Times app at nytimes.com/app. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.