Podcasts about Marketing

It's time for some seasonal trivia about misguided Halloween promotional campaigns! Gentle content warning for this one- they're 2000s/2010s style corporate misfires, and they go exactly as well as you'd expect. This episode is sponsored by Omaha Steaks! Go to https://OmahaSteaks.com to get 50% off sitewide, plus an extra 20% off select favorites and more limited-time deals during their Early Black Friday Sale. And use Promo Code DEADMEAT at checkout for an extra $35 off. Minimum purchase may apply. See site for details. A big thanks to our advertiser, Omaha Steaks! This episode is also sponsored by Rocket Money! Cancel your unwanted subscriptions and reach your financial goals faster with Rocket Money. Go to RocketMoney.com/DEADMEAT today! SOURCES: https://activeinternetmarketing.co.uk/halloween-digital-marketing-campaigns/ https://awario.com/blog/halloween-marketing-campaign-ideas/ https://www.cracked.com/article_35685_the-time-halloweens-michael-myers-did-a-nike-ad-and-the-world-freaked-out.html https://www.cnbc.com/2016/09/28/home-depot-pulls-controversial-scary-peeper-halloween-decoration-after-complaint.html https://www.cnn.com/2019/10/31/europe/mcdonalds-sundae-bloody-sundae-advert-scli-intl https://www.cbsnews.com/news/hershey-reeses-halloween-pumpkin-candy-lawsuit-judge-ruling/ https://www.techdirt.com/2019/04/26/today-bananas-copyright-law-court-urged-to-rule-that-banana-costume-is-not-infringing/ https://www.sott.net/article/305390-Assistant-prosecutor-in-West-Virginia-suspended-after-pulling-gun-on-fake-Halloween-spiders Order the Dead Meat 2026 desk calendar here! https://www.simonandschuster.com/books/Golden-Chainsaws-and-Dull-Machetes-2026-Calendar/Dead-Meat-Productions-Inc/9781524892418 MERCH! https://deadmeatstore.com Website: https://deadmeat.rip WATCH OUR PROOF OF CONCEPT FOR OUR MOVIE, “Pre-Game”: https://youtu.be/o__XhcFS5Nc Get the Full Podcast RSS Feed! ► https://cms.megaphone.fm/channel/deadmeat Dead Meat on Social Media: Twitter ► https://twitter.com/deadmeatjames Instagram ► http://instagram.com/deadmeatjames Tiktok ► https://www.tiktok.com/@deadmeatjames Facebook ► https://www.facebook.com/deadmeatjames Reddit ► https://www.reddit.com/r/deadmeatjames/ Discord ► https://discord.gg/deadmeat Chelsea Rebecca on Social Media: Twitter ► https://twitter.com/carebecc Instagram ► http://instagram.com/carebecc James A. Janisse on Social Media: Twitter ► https://twitter.com/jamesajanisse Instagram ► http://instagram.com/jamesajanisse Practical Folks (James and Chelsea's other channel): https://www.youtube.com/practicalfolks MUSIC!! "U Make Me Feel" by MK2 Learn more about your ad choices. Visit megaphone.fm/adchoices

Topics:  We're Back!, AI and Ads, Breaking Animal News   Quotes:' “If Jesus doesn't say Caesar Agustus…” “For a believer there are consistent Jesus approaches all the way through life.” “I'm not usually Mr. Paranoid About Tech.” “Marketing itself is to change how you believe.” “Let me introduce you to 4 horsemen.” . . . Holy Ghost Mama Pre-Order! Want more of the Oddcast? Check out our website! Watch our YouTube videos here. Connect with us on Facebook! For Christian banking you can trust, click here!

In this episode of The Russell Brunson Show, I'm sharing a live Q&A from the One Funnel Away Challenge! I jumped in to coach a few entrepreneurs in real time. We talked about everything from tech setup for presenting, to simplifying your funnel so it converts, to making your webinar headlines more relatable. One person asked how to manage slides, comments, and delivery without getting thrown off. I walked through how I use Google Slides in presenter view, why I don't look at comments live, and how I use two monitors to keep things flowing. Later, I broke down a funnel that was trying to do too much. I explained how to simplify by starting with one core product, then use OTOs to stack value and increase average cart value. We also looked at webinar registration…. Why curiosity matters, how to rewrite headlines to speak to your audience's current situation, and ways to promote without jumping straight into ads. I shared thoughts on price points too… because a $10K offer on a webinar is a tough sell if you haven't built the right runway. Key Highlights: The right way to set up your slides and screens when presenting Why I avoid reading comments live (and what I do instead) How to simplify your funnel by leading with one clear product Adding upsells after the sale to increase conversions Tips for creating curiosity and rewriting webinar headlines Why $500 to $1K is the sweet spot for most webinar offers If you've ever felt overwhelmed by your tech, your funnel, or your messaging… This episode will help you tighten it all up! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

What if the secret to organizational success isn't another management fad but a return to the basics of how work actually gets done? Don Kieffer, senior lecturer at MIT Sloan and former Harley-Davidson executive, joins me on Remarkable People to unpack the five principles of Dynamic Work Design. With stories ranging from factory floors to biotech startups, Don reveals why firefighting cultures stall progress and how small, focused experiments can unleash innovation. His new book, There's Got to Be a Better Way, challenges leaders to slow down, connect the human chain, and discover practical ways to build stronger organizations.---Guy Kawasaki is on a mission to make you remarkable. His Remarkable People podcast features interviews with remarkable people such as Jane Goodall, Marc Benioff, Woz, Kristi Yamaguchi, and Bob Cialdini. Every episode will make you more remarkable.With his decades of experience in Silicon Valley as a Venture Capitalist and advisor to the top entrepreneurs in the world, Guy's questions come from a place of curiosity and passion for technology, start-ups, entrepreneurship, and marketing. If you love society and culture, documentaries, and business podcasts, take a second to follow Remarkable People.Listeners of the Remarkable People podcast will learn from some of the most successful people in the world with practical tips and inspiring stories that will help you be more remarkable.Episodes of Remarkable People organized by topic: https://bit.ly/rptopologyListen to Remarkable People here: **https://podcasts.apple.com/us/podcast/guy-kawasakis-remarkable-people/id1483081827**Like this show? Please leave us a review -- even one sentence helps! Consider including your Twitter handle so we can thank you personally!Thank you for your support; it helps the show!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

School is back in session—and so is the CMO Podcast, live from Penn State's Alumni Leadership Conference. In our annual tradition, Jim welcomes three remarkable Penn State alumni on stage to explore the art and science of decision-making. Together, they dive into the vulnerable moments that shaped their lives, the career pivots that defined their paths, and the lessons learned when decisions didn't go as planned.This year's guests bring diverse experiences:Whit Friese, VP of Creative Marketing at The Home Depot, whose career journey spans advertising, Hollywood, and Emmy-winning creative work at CNN.Camille Chang Gilmore, Senior VP & Chief Human Resources Officer at Avanos Medical, who built her career leading people and driving diversity at Boston Scientific.Jim Erickson, founder and longtime CEO of Blue Mountain Quality Resources, a leader in life sciences software solutions.Join us for an honest, inspiring, and lively conversation about the critical choices that shape leaders—and the wisdom they pass on to the next generation of Nittany Lions.---This week's episode is brought to you by Deloitte.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This episode is for anyone who has ever hesitated to talk about their accomplishments because they don't want to come across as "too much." Today we welcome Alison Fragale, organizational psychologist, professor, and author of Likable Badass: How Women Get the Success They Deserve, to challenge and unlearn the outdated beliefs that keep us quiet, small, and overworked.Alison uses behavioral science and practical strategies to show you how to be both authentic AND strategic. These two concepts are not mutually exclusive - they're actually powerful allies in your career. In this episode, you'll learn about:The core formula for introducing your business that highlights your capabilities and proves you care (solving a problem).Why "hiding your successes" to appear humble actually kills connection and makes people question your relationship with them.How to use experimentation to practice assertiveness without being terrified (and the danger of socialized "good girl" beliefs).The skill of making people curious about you and the powerful difference between a monologue and a polite discourse.Why reciprocity rules relationships and how to use it to get people to naturally talk you up.Alison's framework for rewriting your story when you're in a "messy middle" or career transition.Why other promoters can brag on you in ways you can't brag on yourself, and how to motivate them to pick up the microphone.The simple, two-minute investments you can make daily to build your network (like providing easy, valuable help).The vital message: Authentic and strategic are not opposites.Episode Timestamps:00:02:00 – Alison's work: Evolving to help women use behavioral science for confidence.00:04:00 – The struggle of self-introduction: How to talk about accomplishments without sounding boastful.00:07:00 – The common mistake: Hiding successes and why it damages relationships.00:11:00 – Using experimentation to lean into assertiveness.00:16:00 – Mastering the art of making people curious about you.00:21:40 – Advice for rewriting your story during a "messy middle" career transition.00:29:30 – The power of other promoters and the three ways to get them talking about you.00:36:00 – Simple ways to add value to your network within a five-minute bandwidth.00:48:20 – The final takeaway: Why "authentic and strategic" is your new mantra.About Alison Fragale: Website: https://alisonfragale.com/ Book: Likable Badass: How Women Get the Success They Deserve Newsletter: The Upper Hand: Behavioral Science to Help Women Excel: https://alisonfragale.com/book/In-Person Event: Both Alison and Megan are speaking at the Women Lead NC event on November 13th in Raleigh, North Carolina. Grab your ticket here: https://ncchamber.com/event/women-lead-nc-raleigh/For Real on Social Media: Instagram: https://www.instagram.com/forrealwithmegan/ Facebook: https://www.facebook.com/ForRealPodcastHosted by Megan Gillikin, For Real is presented by The Planner's Vault, and is produced by Walk West. Feeling the pull to pause and realign? Join me October 27–30 in Ocean Isle Beach, NC for my Restore & Realign Retreat, only a few spots left! Reserve yours here: https://www.theplannersvault.com/restore-realign-retreat-application

Most advisors I know have felt that tug-of-war: do I grow my firm, or do I show up at home? The truth is, you don't have to choose.At our Founder's Retreat in Maui, I sat down with two guys who really live this out: Daniel Crosby, a behavioral finance expert, and Jason Khalipa, a CrossFit Games champ turned entrepreneur. They've both spoken at Triad experiences before — not as “fly-in, fly-out” speakers, but as part of the community. They show up with their families, they engage, and they embody what it means to “Do Business. Do Life.”Together, we dug into how including family in business events removes the guilt of being away. It lets you go deeper on the business side, knowing you'll walk out of the room and step straight into making memories with your family. If you've ever carried the guilt of missing a soccer game or dinner with your family in the name of work, this conversation will hit home.3 of the biggest insights from Daniel Crosby & Jason Khalipa…#1.) You Don't Have to Choose Between Business and LifeBusiness success and family life don't have to compete. You can thrive in both without compromise.#2.) Eliminate Guilt by Including Family in the JourneyJason and Daniel shared how events that welcome spouses and kids create freedom instead of guilt. You're no longer worried about missing dinners or soccer games — family is part of the journey. That integration lets you be fully present in business sessions and fully engaged at home.#3.) Core Values Only Matter if You Live ThemIt's easy to carve values into a wall or throw them on a website. Living them is harder. At Triad, values show up in how members treat each other, how families are included, and how community comes before transactions. That's what builds trust and belonging — for advisors and their families.SHOW NOTEShttps://bradleyjohnson.com/137FOLLOW BRAD JOHNSON ON SOCIALTwitterInstagramLinkedInFOLLOW DBDL ON SOCIAL:YouTubeTwitterInstagramLinkedInFacebookDISCLOSURE DBDL podcast episode conversations are intended to provide financial advisors with ideas, strategies, concepts and tools that could be incorporated into their business and their life. No statements made in the episode are offered as, and shall not constitute financial, investment, tax or legal advice. Financial professionals are responsible for ensuring implementation of anything discussed related to business is done so in accordance with any and all regulatory, compliance responsibilities and obligations. The Triad member statements reflect their own experience which may not be representative of all Triad Member experiences, and their appearances were not paid for. Triad Wealth Partners, LLC is an SEC Registered Investment Adviser. Please visit Triadwealthpartners.com for more information. Triad Wealth Partners, LLC and Triad Partners, LLC are affiliated companies. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Programmatic advertising complexity is overwhelming publishers despite 18% revenue growth. Amanda Martin, Chief Revenue Officer at Mediavine, explains how publishers can navigate privacy regulations, AI disruption, and buyer sophistication. She covers blocking AI crawlers to force commercial negotiations, diversifying traffic sources beyond Google search, and implementing attention metrics beyond basic viewability thresholds.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Bob interviews Trevin Wax about his life, leadership, writing, and formative influences.Trevin Wax is Vice President of Resources and Marketing at the North American Mission Board and a well-known author, speaker, and cultural commentator. He also serves (along with Bob) as a fellow at The Keller Center for Cultural Apologetics. During Trevin's recent visit to Nebraska for a TGC pastor's quarterly, we invited him to join the podcast to discuss his life and work. In this episode, we hear about Trevin's upbringing, his writing, his experiences in ministry, and his vision for the next few decades.Chapters:(0:00) Introductions: Kelsey's Cookies (Again)(1:28) Trevin's Family and Church Background(10:18) Developing the Discipline of Writing(21:46) Experiences with and Work with the Keller Center(37:59) What's Next?

“And they had people that had either the escalator going up on the right-hand side or you could take the stairs, and each stair played a different key on the piano. More people took the stairs than they did the escalators because it was more fun. So, they did something they hadn't done before that was better for them. So, it all wraps up beautifully, and was such a fun campaign. And again, it didn't have to cost a lot of money. They didn't do many of those piano stairs. And it's that old thing, or the new thing that we try and do now, [which] is ‘experienced by few, seen by many.' And you see it all the time, you know, you do one small little activation that really doesn't have to cost a lot of money, but you film it beautifully, put a good track to it, you make sure it gets shared correctly. And all of a sudden, you've got a hit.” – Darren Borrino This episode is the second half of my conversation with executive creative director of Inkfish NYC Darren Borrino as we talk about building the foundation of an effective sonic brand, how digital tools and the internet age have redefined the strategies, development, and time frame of an ad campaign, and the growing value of authenticity in a world where AI content is becoming the norm. As always, if you have questions for my guest, you're welcome to reach out through the links in the show notes. If you have questions for me, visit audiobrandingpodcast.com, where you'll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available, along with other interesting bits of audio-related news. And if you're getting some value from listening, the best ways to show your support are to share this podcast with a friend and leave an honest review. Both those things really help, and I'd love to feature your review on future podcasts. You can leave one either in written or in voice format from the podcast's main page. I would so appreciate that. (0:00:00) - Global Advertising Culture Differences and CampaignsThe second half of our conversation begins as Darren and I talk about his work all around the world, from his home in South Africa to Prague, Australia, and eventually the U.S. “The biggest culture shock I got was actually coming to New York,” he says. “Although I'm South African, my parents are British, so I was brought up on British comedy like quite sarcastic, quite dry, quite undertone.” We discuss the one ad campaign he wishes he'd written, and an inventively musical approach Denmark took to encouraging drivers to slow down: a melody based on the driver's speed. “If you went too fast, it became annoying,” he explains. “We've all had kids in the car before. Everybody wants to slow down and just enjoy it, and there's no reason to race. So you may as well just enjoy the track.(0:05:20) - Innovative Sound Marketing CampaignsWe talk about what's changed in the advertising world in recent years, and how even a seemingly successful marketing strategy can have unintended consequences for a brand. “That's going to reposition the brand in the market,” he tells us. “But if you don't have a full perspective of where everything is, you could accidentally position that brand right next to a competitor that will easily outspend them.” Darren talks about the impact of such AI tools as Midjourney in his agency, its uses and limitations, and the unlikely sounds of inspiration all around us “I can guarantee you nine times out of ten,” he says, “it's when you're cycling home, or when you're washing your dog at home, or you're out with a friend having coffee. You'll see something happen, you'll go, ‘wait a minute....

What does it take to build one of the fastest-growing marketing consultancies in the U.S.? Erik Huberman, Founder & CEO of Hawke Media, joins me to share his journey from launching and selling two e-commerce startups by age 26 to scaling a $150M+ marketing empire that's helped over 5,000 brands grow.From his early experiments sending 1,000 outfits to bloggers (turning $20K into $1.2M in sales) to creating Hawke Media's outsourced CMO model, Erik reveals the principles, strategies, and mindset that continue to drive his success.We also dive into AI's role in the future of marketing, building trust in noisy markets, and how Hawke Ventures and Hawke.AI are shaping the next era of business growth.

Chris Redd shares how seeking genuine connections inspired him to co-create Network N' Chill, a purpose-driven networking experience, and co-author Beyond the Handshake. Learn more and get the book at https://www.rheddorick.com/ For more great insight on professional relationships and business networking contact Frank Agin at frankagin@amspirit.com.

Pittsburgh voters face a big choice this November: not just who should be the city's next mayor, but whether to retain three state Supreme Court judges. That decision could shape whether Democrats or Republicans control PA's highest court and affect major rulings on everything from election law to abortion access. SpotlightPA's Stephen Caruso joins executive producer Mallory Falk to explain what's on the ballot, what's at stake, and why dark money is pouring into these judicial retention contests. The deadline to register to vote in the next PA election is Oct 20. If you enjoyed today's interview with Pittsburgh Opera's Director of Marketing and Communications, Chris Cox, learn more here. Learn more about the sponsors of this October 7th episode: Fulton Commons YWCA Liberty Magic Pittsburgh Opera Become a member of City Cast Pittsburgh at membership.citycast.fm. Want more Pittsburgh news?  Sign up for our daily morning Hey Pittsburgh newsletter. We're on Instagram @CityCastPgh. Text or leave us a voicemail at 412-212-8893. Interested in advertising with City Cast? Find more info here.

Hosting a virtual summit can sound like a massive project—but what if it's actually the smartest way to grow your audience, build authority, and deepen community in your business? In this episode, Brittni sits down with Rachel Starr, a Summit and Community Strategist and founder of the CoCreator Society, to talk about how summits can become powerful lead generators and long-term community builders. Rachel shares her best tips for planning, promoting, and hosting a summit that creates impact (and revenue) while strengthening relationships with your audience. If you've ever thought about hosting a summit but didn't know where to start, this episode will give you the confidence and clarity to make it happen. Listen now to learn how to turn your next event into a lasting growth strategy! Connect with Rachel: Website: https://cocreatorsociety.com Instagram: @rachelstarrdesign   Resources: The Meeting Place Membership Rock The Reels 1:1 Coaching Free Client Welcome Guide Additional Trainings and Resources Connect with Brittni: Follow me on the Gram - @brittni.schroeder Join my Facebook Group  Visit my website Subscribe to my Youtube You can find the complete show notes here: https://brittnischroeder.com/podcast/summit-strategist-rachel-staar  

Facebook group marketing that actually works for coaches isn't about spending hours posting random content or trying to be spammy or sell in someone else's group. The truth is, most coaches waste time in Facebook groups because they don't have a strategy that builds real connections and leads to paying clients.In this episode, I'm sharing how to use Facebook groups the right way so you can grow your coaching business without ads, funnels, or burnout.Here's what you'll learn:Why most coaches use Facebook groups the wrong way (and what to do instead)How to find the right groups where your clients are already spending timeThe simple daily actions that actually attract coaching clientsHow to build authentic connections without being “salesy”Why Facebook group marketing can be one of the best free strategies to grow your coaching business in 2025If you've been looking for a place to get in front of your ideal clients and start forming real connections, without paid ads or strategies that feel pushy or sleazy, this episode is for you! I'll show you how to use Facebook groups in a way that feels natural, simple, and effective so you can start turning conversations into paying clients.Tools I recommend for coaches:Flodesk (email marketing): https://flodesk.com/c/DEBBIESHADIDDescript (video editor): https://get.descript.com/cj4n2vzke4vuConnect with Debbie:Website: https://www.debbieshadid.comInstagram: https://www.instagram.com/debbieshadid/ Listen to the podcast: Life Coach Business Building Schoolhttps://podcasts.apple.com/ca/podcast/life-coach-business-building-school-with-debbie-shadid/id1502118085Don't forget to subscribe for weekly episodes on coaching business strategy for women over 50 and simple business growth strategies that really work: https://www.youtube.com/channel/UCz6RS8kQGMLJqJrK9uKdjtgDisclaimer: Some of the links shared in this description are affiliate links. This means that if you choose to purchase through them, I may earn a small commission at no extra cost to you. I only recommend tools and resources I use and trust to support your coaching business.Tired of spinning in indecision about what to post, how to sell your coaching, or explain what you do? This is your moment!Join me for a live edition of Fast Track + VIP coaching experiences where you'll get real-time feedback on your niche, offers, and marketing, plus the clarity and support you've been looking for.Spots are limited and enrollment closes soon.Let's connect → DebbieShadid.com/schedule

Send us a textIn this conversation with Rita Berry of Rita Berry + Co, we unpack how female-founded service businesses can scale with a strategy-first, data-driven approach. You'll hear how to map your customer journey, pick one high-impact metric, and use simple weekly tracking to fix bottlenecks fast. We also talk about the power of relationship marketing for high-ticket services and how data helps you hand off marketing beyond the founder. Stick around to the end for Rita's free assessment to find your biggest growth lever—and my action steps so you can implement this week.Shownotes (ALL THE LINKS): https://jenvazquez.com/297-scale-with-data-not-gut-strategy-first-for-female-founders-with-rita-barry/FREE MASTERCLASS: Step into the future of small business marketing! This free masterclass helps entrepreneurs cut through the noise, simplify their strategy, and focus on what truly drives results. https://www.crowdcast.iFREE The State of Marketing for 2026 Masterclass FREE Masterclass for Photographers

Send us a textIn this episode, I'm sharing the highlights from Pinterest Presents 2025 and what they mean for service providers like you. We'll talk about Pinterest's newest tools, why the Trends upgrade is a game changer, and simple ways to turn these updates into leads for your business.If you've been wondering whether Pinterest is worth your time in 2025, this is your sign to lean in.Shownotes (ALL THE LINKS): https://jenvazquez.com/pinterest-presents-2025/FREE The State of Marketing for 2026 Masterclass FREE Masterclass for Photographers

Enterprise SEO governance frameworks fail when imposed rigidly across organizations. Petra Kis-Herczegh, freelance SEO consultant and creator of a comprehensive Enterprise SEO course, explains how to build adaptive governance structures that integrate with existing organizational frameworks rather than competing against them. The discussion covers strategic implementation of flexible content governance versus rigid technical governance, decision-making protocols for SEO ticket approval processes, and methods for embedding SEO oversight within established development and release cycles.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Erica Gwyn.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Erica Gwyn.

Get a FREE Posing eBook from The Portrait System here: https://the-portrait-system.lpages.co/podcast-pose-funnel/Today on this special re-release of the Portrait System Podcast, host Nikki Closser interviews North Carolina-based photographer Amy Head. Listen in as Amy tells us all about her self-value journey and how it transformed her business. Don't miss this inspiring episode!PODCAST LISTENER SPECIAL!! If you want to get started with the Portrait System, get a special discount using code “POD7” to get one month access for just $7 here https://theportraitsystem.com/pricing/IG https://www.instagram.com/theportraitsystem/YouTube https://www.youtube.com/c/theportraitsystemSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

ChatGPT just took a massive swing at e-commerce, rolling out instant checkout with Stripe so you can shop directly inside a chat window. Jay Schwedelson unpacks why this could be a Google-killer, why Threads is suddenly neck-and-neck with X in daily active users (even if it doesn't feel like it), and how Perplexity's new Comet browser can literally save you money at checkout. He also digs into a massive conversion study that proves simple words sell more than fancy copy, Instagram's big bet on Reels, and yes—some unnecessary drama around Cracker Barrel's logo. To balance it all, Jay throws in TV talk, a Dancing With the Stars surprise, and the news Scrubs fans have been waiting for.Best Moments:(00:16) ChatGPT adds instant checkout with Stripe, starting with Etsy and Shopify sellers(02:00) Threads reportedly matches X on daily active users—believe it or not(03:00) Perplexity launches Comet, an AI browser with auto coupon-finding at checkout(04:00) Study shows simple fifth-grade-level copy converts 56% better than complex writing(05:25) Instagram tests replacing the home tab with Reels as default feed(06:08) Cracker Barrel fires its branding agency after logo backlash(07:33) Robert Irwin crushes on Dancing With the Stars and teases a Bachelor future(08:00) Scrubs revival in the works with the original castCheck out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.comㅤCheck out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ㅤMASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

Watch the YouTube version of this episode HEREAre you looking to get advice on how to build a successful firm? In this episode of the Maximum Lawyer Podcast, Tyson chats with Alexis Austin, owner of Right Law Group, about how her law firm's management evolved after marriage while focusing on financials and marketing. They explore the firm's shift to a team-based structure, the importance of sustainable growth, and fostering a strong culture to attract top legal talent. Alexis shares her firm's team-based approach that creates success. The focus for her practice is the team of legal support one gets. Everyone works like a well oiled machine to move someone through the process. For clients, they do not meet with a lawyer until they pay, sign a retainer agreement and have had their first call, which is usually someone on the intake team. Creating a good firm is not about the attorney only, it is the team and the great customer service delivered to ensure a client is fully supported. Alexis and Tyson talk about the approach to hiring experienced litigators. For Alexis, the approach is all about ensuring they will fit well with how the firm operates. This involves inviting the individual out to lunch or drinks with other lawyers. This will show their personality and how they get along with other lawyers in a social setting where the environment is less serious. From this point, the individual is offered a formal interview. Doing this in stages allows for Alexis to get to know a potential hire casually before asking the tough questions.Listen to learn more.00:13 How Alexis's role in the law firm changed after marriage3:20 How the firm operates independently, with its own systems 12:13 The firm's team-based approach17:27 The firm's approach to hiring experienced litigators 51:45 Breaking self-sabotage patterns in lawTune in to today's episode and checkout the full show notes here. Connect with Alexis:Website X Instagram Facebook  Linkedin Youtube 

Building a company with your best friends can be the best way to reach $100M. Learn about sustainable growth through a Meta strategy from Unbound Merino's CEO, Dan Demsky. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Erica Gwyn.

All links and images can be found on CISO Series. This week's episode is hosted by David Spark, producer of CISO Series and Andy Ellis (@csoandy), principal of Duha. Joining them is Daniel Liber, CISO, Monday.com. In this episode: AI security's blind spot problem Vendors don't understand the assignment Marketing budgets overshadow actual innovation Accuracy versus effectiveness Huge thanks to our sponsor, Material Security Built specifically for Google Workspace, Material is a detection and response platform that protects Gmail, Google Drive, and accounts by proactively eliminating security gaps, stopping misconfigurations, and preventing shadow IT before they turn into costly problems. See Material in action today - https://material.security/providers/google-workspace?utm_source=third-party&utm_medium=website&utm_campaign=20251007-cisoseries

In this episode of BRAVE COMMERCE, Rachel Tipograph and Sarah Hofstetter sit down with Megan Frank, SVP of Marketing and R&D at Mizkan, the 221-year-old, family-owned food company behind iconic brands like RAGÚ, Bertolli, Nakano, and the newly acquired Zing Zang.With a portfolio of legacy brands that have stood the test of time, Megan shares how she keeps them relevant to today's consumer while staying true to their roots. She discusses the importance of preserving core brand assets, creating a culture of empowerment, and leveraging frameworks like OGSM to connect long-term vision to short-term action.Megan also explains how her team drives speed and agility within a family-owned structure, how retail partnerships are managed through data-backed joint business planning, and why consolidating media and shopper marketing under one team has unlocked more seamless consumer journeys.Key takeaways:Legacy brands can move fast. Clear vision and accountability empower teams to act with speed across functions.Relevance requires evolution. Megan shares how timeless assets and modern activations work together to engage new consumers.Data drives accountability. A custom measurement model helps Mizkan shift retailer conversations toward results-based planning. Hosted on Acast. See acast.com/privacy for more information.

Lisa He of Orlando, FL shares how she built a thriving cottage food bakery, won a Food Network competition, and leveraged that success by creating a popular cookie decorating supply businessGet full show notes and transcript here: https://forrager.com/podcast/151

Publishers face mounting pressure as AI disrupts traditional traffic sources. Amanda Martin, Chief Revenue Officer at Mediavine, explains how the largest independent ad management firm helps publishers navigate programmatic complexity and declining search visibility. She discusses implementing crawler blocking technology through Cloudflare, developing diversified traffic acquisition strategies beyond Google Search dependency, and creating network-scale negotiating power with AI companies for content licensing deals.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of Behind the Cardboard, host Ellie Dix is joined by Ross Connell, curator and advocate for beautiful board games. Together, they dive into the vital role of art and marketing in game design—from how visuals shape a game's identity to what publishers expect when reviewing a pitch. Ross also shares insights on what makes a game marketable, along with creative tactics for boosting engagement. A must-listen for designers looking to understand how art and marketing can make their games stand out.

Whether you love or hate clothes, they set the tone for not only your personal brand but how you feel. If you want to stand out, if you want to be bold, it's time to learn how to lean into your own sense of style instead of imitating others or dressing how you're “supposed” to.     Chapters 00:28 - Meet Ellie Steinbrink 01:13 - Marketing, branding, and personal style 04:48 - How beliefs keep us from our authentic style  10:23 - Style as a source of creativity, art, and fun! 19:58 - Tools not rules 25:40 - Ready for a style reset?     For a free copy of The Style Mindset Reset guide, go to https://elliesteinbrink.myflodesk.com/stylemindset   Be sure to check out Ellie's podcast, The Visibility Shift, at  https://thevisibilityshift.buzzsprout.com/2517448/episodes  You can follow Ellie on Instagram at https://www.instagram.com/style.decoded/ and LinkedIn at https://www.linkedin.com/in/elliesteinbrink/ Her website is https://www.elliesteinbrink.com/ Leave a comment on the YouTube version of this episode at https://youtu.be/lBOSTyCN45M

In this episode, I'm kicking off a brand-new three-part series on one of my favourite topics - marketing. When I had salons, marketing was something I loved, and it even won us a few awards. But here's the thing: most salon owners completely misunderstand what marketing actually is.So today, we're starting at the beginning, with the real definition of marketing. I'll walk you through what I call the three functions of marketing: attracting, converting, and retaining clients. You'll see why most salons only ever master the first part and how that keeps them stuck on a hamster wheel of constantly chasing new clients instead of building a business full of loyal ones.By the end of this episode, you'll see marketing in a whole new light, not as something you only do on Instagram, but as everything you do from the moment a client hears about you to the moment they decide to come back again and again.IN THIS EPISODE:[00:51] The question every salon owner needs to answer: What is marketing?[02:16] Three definitions that redefine how you see marketing[03:01] Why most salons are good at attracting clients — but not keeping them[04:16] The maths behind one new client a day[06:13] The “leaky bucket” metaphor for salon marketing[08:51] The real work of marketing happens inside your salonWant MORE to help you GROW?

If your clients can't clearly see why your services are essential right now — not just nice-to-have — they'll choose someone else.In this short, ranty episode, I break down why waiting to fix your message is the riskiest move you can make heading into 2026. The economy is shifting, clients are tightening budgets, and experts who can't clearly communicate their value are about to feel the squeeze.You'll learn:The signs your message isn't working (and what that's costing you)Why “more marketing” isn't the answer — better messaging isHow to position your work as essential in an uncertain economyWhat you can do right now to make your business unmistakableIf you've been waiting for the “right time” to get your messaging dialed in — this is it.

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A vital component of effective networking and relationship building is being memorable. You need to etch yourself—what you do and what serves to advance you—into the minds of others. This episode shares how to make that happen and is based on an article by John Millen. See https://tinyurl.com/mrxv34pb. For more great insight on professional relationships and business networking contact Frank Agin at frankagin@amspirit.com.

What Happens When You Leave Instagram For Good (And Still Want to Grow Your Business) Can I be honest with you for a second? I've lost count of how many […] The post How She Gave Up Instagram Marketing for Good with Sarah Erickson appeared first on Amanda Warfield.

In today's episode, we put you in the boardroom and show exactly why the current stack can't answer the ROI question—then we install an operating system. What you'll learn: • The ~$500B blind spot: marketing without an OS • How a PESO Model© OS creates clarity, efficiency, and revenue attribution • The cost of waiting (and what early adopters are seeing) • A Boardroom Checklist you can use this quarter

Join Natalie in a special solo episode where she talks all about creating a marketing portfolio from scratch, no experience required. Learn simple steps to showcase your skills, highlight what really matters to employers, and land your first role in marketing.Join the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

In this special episode of The Digital Marketing Podcast, Daniel Rowles sits down with Alex Schultz, Meta's Chief Marketing Officer and Vice President of Analytics, to unpack the future of digital marketing, and why the fundamentals still matter more than ever. Alex shares lessons from his remarkable journey: from running the world's top paper airplane website to leading growth at Meta, managing multi-billion dollar ad campaigns, and now authoring the industry-defining book Click Here. With high-profile endorsements from Mark Zuckerberg, Sam Altman, Daniel Ek, and Matthew Vaughn, the book has already gettimg rave reviews, and Daniel is putting it straight onto the reading list for his students at Imperial College. Together, Daniel and Alex dig into the core principles of great marketing: how to set meaningful goals, measure true impact, build high-performance teams, and embrace AI without losing your strategic edge. In This Episode: Why Alex wrote Click Here and why the industry desperately needed a book that gets back to fundamentals, marketing measurement, and pride in the profession. The power of incrementality: How to run meaningful tests, avoid vanity metrics, and prove real value to your CEO and CFO. Why goals are not the same as metrics and how mixing them up can derail your marketing efforts. The importance of awareness:  Why most businesses fail because people simply don't know they exist. Marketing mix matters: How one newspaper mention outperformed every digital channel—and why the basics still beat the buzz. Mediocre marketing + great conversion = success: Why broken funnels kill campaigns, no matter how brilliant your creative is. How Meta builds defensible growth : What sets their marketing apart, from deep integration with product and engineering, to AI-powered insights. AI's real impact on marketing jobs: A breakdown of the three kinds of disruption AI will bring, and why the marketers who embrace it will thrive. Paper planes, transparency, and unexpected beginnings: Hear how Alex's nerdy hobby turned into a viral website, and why he publicly shares his university grades to inspire others. Key Takeaways: Get back to basics: Clear goals, good data, and fundamental models (like the funnel) still win. Measure what matters: Metrics are not goals - incrementality is everything. Focus on defensibility and scale in your marketing channels, don't waste time on things that can't grow. AI won't replace marketers - marketers who use AI will replace those who don't. Be transparent and human: Success doesn't require perfection, it requires clarity, curiosity, and continuous learning.

In this episode of Hustle Inspires Hustle, Alex Quin breaks down practical, actionable strategies to help both e-commerce and service-based businesses succeed during Black Friday. He emphasizes the importance of keeping offers simple—such as clear tiered discounts or urgency-based service upgrades—to reduce friction and improve conversions. Alex stresses that successful marketing goes beyond flashy ads; it's about preparation across your funnel, creative assets, and backend systems. From fast-loading product pages to tight onboarding flows and accurate CRM tracking, every part of the customer journey needs to be ready.He also dives into content strategy and ad execution, encouraging brands to repurpose their top-performing content from earlier in the year with updated Black Friday messaging. Volume matters—especially with Meta's new Andromeda update—so having multiple creatives pre-approved and scheduled can lower costs and reduce last-minute stress. Whether paid or organic, campaigns should be well-structured and tracked meticulously. The core message? Black Friday isn't about hype—it's about execution, efficiency, and data-driven decisions.Episode Outline: [00:00] Welcome Back: Alex thanks listeners and sets up the Black Friday topic [00:15] Importance of Simplicity: Easy-to-understand offers and discounts [00:45] Service Business Tips: Creating urgency with bonuses and intro deals [01:10] Creative Strategy: Bold visuals, testimonials, and multi-format content [01:45] Funnel Tips: Fast product pages, clean checkout, single-action landing pages [02:10] Backend Systems: Fulfillment, calendar space, CRM, and onboarding readiness [02:40] Financial Modeling: Know your margins, track all costs [03:05] Repurposing Content: Use your best-performing content with new Black Friday angles [03:30] Meta Update & Scheduling: More creatives = lower cost; schedule everything early [04:00] Post-Purchase & Tracking: Upsells, LTV, CRM follow-ups, and clean analytics [04:20] Final Thought: Black Friday is about preparation, not just hypeWisdom Nuggets:Simplicity Sells: Your offer should be instantly understandable. Whether it's tiered discounts or bundled services, remove friction—no mental math or coupon codes.Urgency Wins: Black Friday thrives on limited-time offers. Add urgency through countdowns, limited bonuses, or time-sensitive upgrades to drive faster conversions.Prep the Back End: A killer front-end campaign fails without backend support. From ecom fulfillment to service onboarding systems, preparation prevents revenue leaks.Repurpose to Scale: Your best content from earlier in the year is your blueprint. Reuse proven assets with Black Friday messaging instead of creating from scratch.Track Everything or Risk Everything: If your data is off, your scaling efforts will fail. Ensure all pixels, UTMs, and analytics are accurate before campaigns go live.Power Quotes“The key is simplicity. Customers should get it right away.” - Alex Quin“No guessing, no mental math, and no making them type in coupon codes.” - Alex QuinConnect With the Podcast Host Alex Quin:Instagram: (https://www.instagram.com/alexquin)Twitter: (https://twitter.com/mralexquin)LinkedIn: (https://www.linkedin.com/in/mralexquin)Website: (https://alexquin.com)TikTok: (https://www.tiktok.com/@mralexquin)Our CommunityInstagram: (https://www.instagram.com/hustleinspireshustle)Twitter: (https://twitter.com/HustleInspires)LinkedIn: (https://www.linkedin.com/company/hustle-inspires-hustle)Website: (https://hustleinspireshustle.com)*This page may contain affiliate links or sponsored content. When you click on these links or engage with the sponsored content and make a purchase or take some other action, we may receive a commission or compensation at no additional cost to you. We only promote products or services that we genuinely believe will add value to our readers & listeners.*See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

OverviewMarketing in games isn't just flashy ads and cool trailers—it's a battlefield of strategy, alignment, and constant reinvention. In this episode, Christine Dark shares lessons from her career building B2B marketing engines that scale, from scrappy startups to global brands. Her journey—from teaching salsa to leading high-performing teams—shows how creativity and structure meet in the business of gamesEpisode Highlights .The surprising parallels between AAA vs. indie studios and corporate vs. startup marketing Why interviewing for leadership roles goes both ways—and how to avoid misalignment with execs. .Delegation lessons: why hiring cheap can cost more, and how to balance junior growth with execution OKRs (Objectives & Key Results) as a tool to align creative marketing with measurable company impact. Indie advice: what type of marketer to hire first when you're two devs with a great game but zero promotion. .Building evangelists: how customer marketing programs turn clients into advocatesWhy It MattersFor studio leads, LiveOps managers, or indie founders, this episode is a roadmap to scaling marketing without losing sight of authenticity. You'll walk away with clarity on how to structure your first marketing hire, practical delegation tactics, and how to align creative efforts with KPIs that actually move revenue. Think of it as a playbook for turning marketing from “nice-to-have” into a growth engine.About the Guest.Christine Dark is a veteran marketing leader with deep expertise in B2B growth, customer engagement, and creative brand-building. She's known for transforming visions into measurable results, from doubling revenues to launching innovative customer marketing programs. Her career blends entrepreneurial scrappiness with corporate leadership, making her a go-to voice on what works—and what doesn't—in modern marketingNext Steps

Big budgets and star power don't guarantee success. Sometimes it takes time, refinement, and the right story to win an audience.That's the journey of The Gilded Age, the HBO drama that overcame early skepticism to become a hit. In this episode, we dig into its marketing parallels with the help of our special guest Laura Goldberg, Chief Marketing Officer at Auctane.Together, we explore what B2B marketers can learn from practicing patience, locking in product-market fit, and doubling down when momentum builds to gain lasting growth.About our guest, Laura GoldbergLaura Goldberg is the Chief Marketing Officer at Auctane. She is a seasoned, operations-driven go-to-market executive with a proven track record of propelling software companies to new heights, particularly serving small and medium sized businesses (SMBs), a vital segment for Auctane. Goldberg excels in crafting data-driven marketing strategies that resonate with customer needs, and her expertise will be key in advancing Auctane's mission to deliver exceptional shipping and mailing experiences to businesses worldwide.Previously, Laura was the CMO at Constant Contact, a digital marketing platform trusted by millions of small businesses and nonprofits. She has also held marketing leadership positions at Kabbage, an American Express Company, and LegalZoom, where she played key roles in driving customer growth, revenue expansion, and EBITDA improvements, leading to successful exits for both companies.What B2B Companies Can Learn From The Gilded Age:Patience is essential. The Gilded Age wasn't an overnight success—it built momentum slowly, and Laura sees the same in B2B marketing. “You gotta have patience. You gotta see it more than once. It has to build. You may not, be a… hot [thing] out of the gate. But… it's gonna build. Nobody makes a decision… with The Gilded Age, it's, you know, a solid hour and you gotta pay attention. Like you have to make a commitment to it and it takes time.” Marketing results rarely happen instantly. Success comes from committing, nurturing, and allowing campaigns to grow into traction over time.Product-market fit is non-negotiable. The show's elaborate sets and costumes bought it some time, but what kept audiences hooked was stronger storytelling in later seasons. Laura draws a clear B2B parallel: “You may have some stumbles outta the gate… You gotta deliver the goods. The product market fit, if you will, has to be there eventually. It doesn't have to be perfect right outta the gate, but it has to get to perfect pretty quickly.” In other words: creative campaigns and strong distribution will only get you so far—if the product doesn't ultimately deliver, marketing can't save itLean in when you gain traction. Once The Gilded Age started buzzing online, the promotion amplified everywhere. Laura says the same is true for B2B: “Once you get traction, lean in. When I tell you that my socials, everything I see is talking about this show… I see Mr. Russell in his flower suit all over the internet. By the way, I think it's an interview from two years ago that I keep seeing. So recycle all that stuff. But like once you feel that traction gripping, lean in, like repeat, be on everything. Repost, retweet… you have to lean in when you're doing well and really get that momentum.” Marketers should maximize momentum, recycle strong content, and make sure their presence is unavoidable when the audience is paying attention.Quote“ Customer, customer, customer. I feel like too many times it's really easy to talk about why your product's great and what it does… but you really have to frame it in the, what are you doing for me and me being the customer. How am I making things faster, cheaper, better for your end customer with what we're doing, and making sure that you're not just yelling features and functionality at people.”Time Stamps[00:55] Meet Laura Goldberg, Chief Marketing Officer at Auctane[01:14] Why The Gilded Age?[02:57] The Role of CMO at Auctane[09:50] What is The Gilded Age?[26:28] The Craft of Period Pieces[29:19] B2B Marketing Lessons from The Gilded Age[31:43] Laura's Marketing Strategy as a CMO[37:25] Winning Across Channels[49:35] Final Thoughts and TakeawaysLinksConnect with Laura on LinkedInLearn more about AuctaneAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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Jason is then joined by Tracy Pearlman (Director of Communications and Marketing for Grand Casino Arena) to talk about new food day at Grand Casino Arena. They roll through some of the new food offerings for upcoming Minnesota Wild games this season. They also wade into the AI conversation and how they utilize it in their everyday lives and why Taylor Swift isn't performing at halftime of the upcoming big game.

Drivetime with DeRusha is LIVE from Grand Casino Arena in downtown St. Paul today. Jason and Dan begin today's conversation with the topic of shifting demographics and rising costs/taxes within our community. Jason references an article featured in the Star Tribune and the dichotomy between our society's growth mindset and cutting costs. Callers weigh in with their thoughts. Lindsey gives her take on why people aren't having babies. A field trip across the river with Tracy Pearlman Jason is then joined by Tracy Pearlman (Director of Communications and Marketing for Grand Casino Arena) to talk about new food day at Grand Casino Arena. They roll through some of the new food offerings for upcoming Minnesota Wild games this season. They also wade into the AI conversation and how they utilize it in their everyday lives a

Christiana Smith Shi is a seasoned leader in global, multichannel retail, co-author of national, best-selling book Career Forward: Strategies From Women Who've Made It, founder and principal at Lovejoy Advisors, LLC., and an experienced corporate director on multiple Fortune 100 boards. Christiana made an early career pivot from finance to join McKinsey & Company, where she ultimately served as Senior Partner. After 25 years in management consulting, Christiana became the President of Direct-to-Consumer at Nike. In 2016, she retired from Nike and founded Lovejoy Advisors to help provide guidance around digital transformation for consumer and retail businesses. She joins Roy to share insights into navigating a rewarding career, talent lessons from McKinsey and Nike, and much more. Highlights from our conversation include:The timely issue that prompted her to write a book (3:58)Why Christiana puts career first, job second (9:18)How to take a strategic long view with your career (10:55)Advice for building “professional equity” (15:27)What it means to “think like an investor” when it comes to your career (16:58)Christiana's core leadership philosophy (22:20)Her perspective on the value of leadership coaching (25:38)The role of feedback as a leader (26:47)Lessons learned about hiring and talent and the major differences between hiring at McKinsey and Nike (30:25)How Christiana worked to integrate her team into the culture of Nike (35:35)Identifying strengths and opportunities of a team (37:20)How to avoid what she calls "benevolent stagnation” (42:09)How Christiana has applied her career experience and strategies to her work on boards (45:19)Advice for landing board roles (46:45)The ultimate payoff of a rewarding career and what Christiana is thinking about for the future (55:05)Visit HowIHire.com for transcripts and more on this episode.Follow Roy Notowitz and Noto Group Executive Search on LinkedIn for updates and featured career opportunities.Subscribe to How I Hire:AppleSpotifyAmazon

This episode features an interview with John Gaines, VP Marketing, Zyter|TruCare, a healthcare technology company supporting 45 health plans and more than 44 million covered livesJohn emphasizes the importance of establishing thought leadership to build credibility before focusing on amplification and talks about effective tactics such as leveraging PR agencies and using effective lead generation platforms.Key Takeaways:Lead with thought leadership to cut through the AI clutter. Position your brand as a credible voice first, then layer in activation.Non-negotiable marketing levers: PR, demand gen infrastructure, and product clarity. These are foundations you can't compromise.Evaluate the ROI of events. In many cases, digital channels and content may outperform costly in-person events.Quote: “  So you have to have, somewhere in the mix, the capability to cut through that density and get to an understanding of what does this stuff do that solves a compelling problem in a unique way that somebody will pay money for versus other alternatives that are out there? And that is a combination of talent and skill that you just have to have in the mix. It doesn't usually come from outside.  It's something you have to have internally.”Episode Timestamps: *(04:51) The Trust Tree: Position your brand as a credible voice first, then layer in activation*(11:10) The Playbook: The value of a PR agency *(30:36) The Dust Up: Operating in a startup up within a large company *(33:19) Quick Hits: John's quick hits Sponsor:Pipeline Visionaries is brought to you by Qualified.com. Qualified helps you turn your website into a pipeline generation machine with PipelineAI. Engage and convert your most valuable website visitors with live chat, chatbots, meeting scheduling, intent data, and Piper, your AI SDR. Visit Qualified.com to learn more.Links:Connect with Ian on LinkedInConnect with John on LinkedInLearn more about Zyter|TruCareLearn more about Caspian Studios Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Enterprise organizations struggle with AI search ownership and team structure decisions. Petra Kis-Herczegh, freelance SEO consultant and creator of a comprehensive Enterprise SEO course, shares insights on organizational positioning for emerging search technologies. The discussion covers skill set ownership versus structural placement within organizations, the critical importance of SEO authority in AI search initiatives, and adaptive frameworks for integrating AI search expertise across different organizational models.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Over the next few years, the US is hosting global sporting events unlike anything we've seen before. The FIFA World Cup, LA Olympics, and ongoing NFL season create massive opportunities for brands to connect with audiences.This week, Elena, Angela, and Rob break down live sports advertising strategy. Learn why sports should be the seasoning, not the meal, and how to balance premium pricing with reach efficiency across today's fragmented media landscape.Topics covered: [02:00] How sports buying has changed since 2000 [08:00] Using sports as a surgical reach engine [10:00] Why co-viewing makes sports valuable but risky [14:00] TV spots versus sponsorships and activations [22:00] Risks of over-concentrating in sports [24:00] Planning for long-term sports effectiveness  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: 2024 AdvertisingWeek Article: https://advertisingweek.com/americas-golden-era-of-live-sports-why-brands-need-to-think-bigger-and-smarter/ Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

As financial advisors, we're always evolving—new processes, new services, new team members, and even new ways of engaging with clients. But while your newest clients experience your polished onboarding process, your long-term clients may still be operating under the “old rules.” That's where re-onboarding comes in. In this episode, we dive into how to reintroduce your long-standing clients to your current practice in a way that feels natural, client-centered, and value-driven.What you'll learn in this episode:Why re-onboarding is essential to keeping long-term clients aligned with your evolving practiceHow to introduce re-onboarding without it feeling awkward or forcedPractical strategies for resetting expectations, updating processes, and reinforcing valueWays to tie re-onboarding to housekeeping tasks that strengthen client relationshipsHow re-onboarding can open the door to referrals and reinforce your positioning as an advisorRe-onboarding doesn't need to be complicated—it's a simple but powerful tool for reinforcing your value, realigning client expectations, and making sure everyone experiences the best version of your practice today. Tune in and discover how to use re-onboarding as a lever for growth and stronger client relationships.Learn more about the Group Coaching & Mastermind HERE! Check out The First 100 Days Course: The Advisor's Blueprint for a Remarkable Client Experience HERE!Learn more about Asset-Map financial planning software HERE! Learn more about our sponsor Beemo Automation HERE! Check out the Efficient Advisor YouTube Channel HERE!Connect with Libby on LinkedIn HERE!Successful businesses don't get built alone. You need community! You need collaboration! Join us in The Efficient Advisor Community on Facebook.