Podcasts about Marketing

Want to turn your knowledge and creativity into a scalable online business? Most aspiring creator-entrepreneurs dream of doing it, but only a few know how to make it happen. In this first episode of the Creator's Playbook, presented by Teachable, Hala Taha reveals the secret to building multiple revenue streams in the creator economy. You'll hear insights from entrepreneurs like Jenna Kutcher, Alex Hormozi, and Amy Porterfield, who have built multi-million-dollar businesses by turning their expertise into digital products. In this episode, Hala will discuss: (00:00) Introduction (01:51) The Power of Personal Branding for Creators (05:43) Why Now Is the Creator Economy Goldmine (07:19) Building Your Audience Before Your Product (09:32) How to Build Multiple Revenue Streams (13:18) Turning Your Expertise into a Profitable Course (18:47) The Modern Course Creator Framework (21:31) Testing and Validating Your Course Idea Teachable is the leading platform empowering entrepreneurs, creators, and coaches to build lasting businesses through education. Whether you're launching your signature course, selling digital downloads, offering coaching, or creating a membership, Teachable provides multiple ways to turn your knowledge into a reliable and scalable income. Download the free modern course creator playbook at youngandprofiting.co/modern  Sponsored By: Teachable: Download the free modern course creator playbook at youngandprofiting.co/modern  Resources Mentioned: Teachable's Modern Course Creator Playbook: http://youngandprofiting.co/modern  YAP E278 with Sean Cannell: youngandprofiting.co/ProfChannel  YAP E252 with Harley Finkelstein: youngandprofiting.co/4i2IYN5  YAP E244 with Amy Porterfield: youngandprofiting.co/BusinessOnline  YAP E295 with Jenna Kutcher: youngandprofiting.co/SideHustle  YAP E199 with Alex Hormozi: youngandprofiting.co/ValueEquation  YAP E229 with Jason Fladlien: youngandprofiting.co/SalesSecrets  Active Deals - youngandprofiting.com/deals  Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting Newsletter - youngandprofiting.co/newsletter  LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new  Disclaimer: This episode is a paid partnership with Teachable. Sponsored content helps support our podcast and continue bringing valuable insights to our audience. Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, Side Hustle, Startup, Passive Income, Solopreneur, Founder, Networking

In this episode of The Influence Factor, host Alessandro Bogliari chats with Billy Parks about the evolution of the creator economy. Billy shares why creators must move beyond renting audiences to build lasting, sustainable businesses. He reflects on key career lessons and the value of authenticity in brand collaborations. The conversation also explores creator investment strategies, industry challenges, and emerging trends - like AI integration and niche market growth - shaping the future.

What happens when a world-class chef learns that success doesn't taste like he imagined?David Chang—the culinary force behind Momofuku and author of Eat a Peach—joins Guy Kawasaki to talk about ambition, burnout, scaling the unscalable, and learning to trade Michelin stars for family time. From plumbing disasters to poetic revelations, Chang opens up about the messy, beautiful art of creating something worth tasting.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

They call it the Land of 10,000 Lakes, we believe it may also be the Land of 10,000 Great Brands. Welcome to a very extraordinary live roundtable edition of The CMO Podcast. This week Jim is coming to you from the Twin Cities, Minneapolis–St. Paul, to try to answer a big question: what's in the water here that's helped so many companies thrive for decades?He is joined by four powerhouse marketers who are shaping some of the region's most iconic brands: – Jennie Weber, the Chief Marketing Officer of Best Buy. Jennie is leading a customer-obsessed transformation, bringing digital innovation and human connection together across one of America's top retailers. – Martin Nance, the Chief Marketing Officer of the Minnesota Vikings. A former NFL wide receiver turned CMO, Martin is shaping world-class fan experiences on and off the field — from building year-round engagement platforms that connect fans to the team, to elevating U.S. Bank Stadium as one of the premier destinations in sports and entertainment. – Jill Renslow, the Chief Business Development and Marketing Officer at Mall of America, which is the largest retail and entertainment destination in North America, attracting more than 40 million visitors each year. Jill leads the charge for new entertainment concepts, global brand partnerships, and community-driven experiences that is keeping the mall both a cultural icon and a shopping hub. – Heather Malenshek, SVP and Chief Marketing Officer of Land O'Lakes. Heather is reimagining marketing for a century-old cooperative while championing farmers, food, and the future of rural America — from amplifying the “All Together Better” platform to spotlighting sustainability and innovation across the agricultural supply chain.Recorded live at Best Buy's state-of-the-art studios, tune in for a candid, inspiring dialogue about the grit, generosity, and community spirit that make Minnesota business so unique. These leaders open up about career transitions, the shift from product-driven to experiential marketing, and how legacy brands can stay both relevant and timeless.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode, I got to catch up with three amazing Triad members — Gary Hansen, Jaris Hansen, and Josh Cumrine — to break down how they turned a founder-led firm, Retirement Planning Center of the Rockies, into a team-driven business that's tripled in size over the past three years, now closing in on $40 million of new assets in 2025.Gary started this thing back in the '70s as a one-man insurance practice. Fast forward a few decades, and his son Jaris and son-in-law Josh are now running the next chapter. But it wasn't always smooth sailing. For years, they were grinding — three advisors running three different playbooks, sitting in every client meeting, and doing everything themselves. The effort was there, but the structure wasn't. They were growing busier, not bigger.Then in 2022, everything shifted. They stopped running three different playbooks and decided to run one. They quit selling products and started leading clients through a clear, repeatable process. They put the right people in the right seats and built systems that gave clients confidence and their team freedom.Today, RPC isn't just a family business. It's a growing legacy — built on values, powered by structure, and set up to keep scaling for generations to come.3 of the biggest insights from RPC Financial…1.) From Chaos to Clarity — How Structure Unlocked GrowthFor years, each advisor ran their own show. Once they unified under one brand and clarified responsibilities, the firm took off. Structure created consistency and consistency created scale.2.) The Mindset Shift That Led to a 95% Close RateWhen they stopped “selling products” and started leading clients through a proven process, everything changed. By the second meeting, 95% of qualified prospects were saying yes — without doing any upfront planning for free.3.) Building a Brand That Connects and Keeps EvolvingWords matter. The language your team uses shapes how people see and trust you. By creating their Summit Retirement Guide and using simple, powerful language like “confidence in the path ahead” and “sleep well at night,” RPC built a message clients actually remember. And the best part? They're still refining it, making sure their brand grows right alongside their business.SHOW NOTEShttps://bradleyjohnson.com/140FREE GIFT + JOIN THE DBDL INSIDER CREWToday's Gift: 30 minute 1:1 coaching call with BradAre you a financial advisor who feels stuck, needs help, or simply wants to have a conversation with Brad? Text “Coaching” to 785-800-3235 to apply for a 30 minute Zoom coaching session and we'll send you a link to Apply. That will also make you a DBDL Insider with VIP access to future resources and exclusive content. *Message and data rates may apply. Reply STOP at any time to opt-out of receiving text messages.FOLLOW BRAD JOHNSON ON SOCIALTwitterInstagramLinkedInFOLLOW DBDL ON SOCIAL:YouTubeTwitterInstagramLinkedInFacebookDISCLOSURE DBDL podcast episode conversations are intended to provide financial advisors with ideas, strategies, concepts and tools that could be incorporated into their business and their life. No statements made in the episode are offered as, and shall not constitute financial, investment, tax or legal advice. Financial professionals are responsible for ensuring implementation of anything discussed related to business is done so in accordance with any and all regulatory, compliance responsibilities and obligations. The Triad member statements reflect their own experience which may not be representative of all Triad Member experiences, and their appearances were not paid for. Triad Wealth Partners, LLC is an SEC Registered Investment Adviser. Please visit Triadwealthpartners.com for more information. Triad Wealth Partners, LLC and Triad Partners, LLC are affiliated companies. TP10254897290See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Every podcaster wants the same thing: a podcast that grows quickly, without eating more of your time, draining your energy, or demanding a marketing budget you don't have. The truth? There's no single “fastest way” to grow your show. If there were, every podcast would already be successful, and you wouldn't still be asking this question. But there IS a repeatable podcast marketing system that makes growth not only possible, but also predictable.In this episode, I'm giving you podcast advice straight from the trenches as I tackle three listener questions that circle the same theme: how do you grow fast in podcasting without burning out or wasting time on marketing you hate. So if you're ready to trade quick-fix gimmicks for a marketing system that gets more listeners tuning in every week (and keeps your sanity intact), hit play and let's dive in.0:58 – Why There's No “One-Size-Fits-All” Podcast Growth Strategy 4:12 – The 90-Day Podcast Marketing Cycle That Turns Experiments Into Results 7:35 – The Podcast Growth Metric That Reveals if Your Show is Truly Working 15:49 – How to Pick Marketing Tactics That Match Your Unique Budget and Bandwidth 20:04 – How to Stop Relying on Luck and Start Creating Predictable Podcast GrowthOther Episodes You'll Love:What Spotify's New Tools Mean For Your Podcast GrowthThe 5 Podcasting Metrics No One's Teaching (That Actually Tell You If Your Show is Growing)→ This episode was recorded on the Deity VO-7USupport the showLiked this episode? Share it with a fellow podcaster! Love this show? Say thanks by leaving a positive review. Want a podcasting growth strategy tailored to your show? Schedule a 1:1 Podcasting Audit with Courtney.Register for Courtney's Podcasting Workshop: How to 10x Your Podcast Growth This Year Curious about PodLaunch®? Book a Demo to see if our podcasting mentorship is the right fit for you and get the podcasting advice you need to grow your podcast. Connect with Courtney: Linked In | Instagram | PodLaunch HQ ©Ⓟ 2018–2025 by Courtney Elmer. All Rights Reserved.

Amy Anaiz has spent over 25 years building a career as a professional photographer. When the pandemic paused events and disrupted her usual work, she saw an opportunity to explore new creative ventures. That's when she founded OZAIZ, a homewares brand born from the idea of making candles last beyond a single use. Today, Amy balances running OZAIZ alongside her established photography business, all while raising a family.   Chapters 00:00 Introduction and background 9:40 Marketing the company 12:17 Managing the business 16:39 Work-life balance 21:40 Motherhood and entrepreneurship 23:57 Reflecting on the business 28:06 Advice for other entrepreneurs 29:44 Closing and contact

“If you don't make the video with audio in mind first, that's the difference between, you know, a 14% click-through rate versus, you know, a 2% click-through rate. And a lot of people don't tie those two together, that it matters. It's something that people should be focusing on with a lot of time and energy.” – Nikolaj KlochThis week's guest is a videographer, content creator, and former aerospace engineer who helps speakers, entrepreneurs, and brands elevate their presence using impactful video that actually delivers. With a background in both engineering and creative production, he brings a rare mix of precision and artistry to his work, and he's worked with speakers from TEDx stages to Fortune 500 boardrooms, helping them stand out, connect with audiences, and grow their influence.His name is Nikolaj Kloch, and he's passionate about the power of sound and its impact on visuals. Stay tuned as he shares his insights on why audio isn't just important – it's essential. As always, if you have questions for my guest, you're welcome to reach out through the links in the show notes. If you have questions for me, visit audiobrandingpodcast.com, where you'll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available, along with other interesting bits of audio-related news. And if you're getting some value from listening, the best ways to show your support are to share this podcast with a friend and leave an honest review. Both those things really help, and I'd love to feature your review on future podcasts. You can leave one either in written or in voice format from the podcast's main page. I would so appreciate that. (0:00:00) - The Power of Audio in MarketingAs we start off our discussion, Nikolaj recalls one of his first memories of sound, a Lego commercial his brother starred in when they were children. “They actually had to bring in a mic and he just hit the blocks over and over to get the sound crumbling,” he recalls. “And you know, you don't put those together as a kid until you get older, but I can always hear those blocks crumbling.” He shares how his background as an aerospace engineer took a surprising turn towards audio production, and the common threads between the two. “A lot of people think they don't translate as much,” he explains, “but it's one of those things where, you know, audio is a great example of the nitty gritty. There are specific engineers that dive into this every single day, and spend nothing else for their time.”(0:09:12) - Mastering Precision Audio RecordingWe talk about precision audio, just what that phrase really means, and the extensive background that getting the most out of audio can require. “It's kind of like Picasso saying he won't sell his little picture on his napkin because he's taken so much time learning this,” Nikolaj says. “And I feel like that directly ties into this, because it's really precision. You know they have to line up perfectly.” As the first half of our talk wraps up, Nikolaj shares how he aims to create the ideal environment for an on-site recording and how he helps clients work around some less-than-ideal ones. “I'm going to be reusing this over and over,” he says. “So I'm always like, please, let me at least talk to them and see what their setup is, let's dive into it a bit. They usually get a little annoyed, but it makes a big difference.” Episode SummaryHow videographer Nikolaj Kloch transitioned from aerospace engineering to sound design.Nikolaj's work with precision audio, from live recordings to film...

AI isn't coming, it's already here. And if it's not driving 25% of your brand's revenue, you're already behind. Nik sits down with Liam Millward, founder and CEO of Instant, the platform powering the next generation of AI-driven email and retention marketing. Liam started Instant at 17, went head-to-head with Shopify, and pivoted into a billion-dollar problem: brands wasting time on email marketing that barely moves the needle. Now, Instant's AI writes, designs, and personalizes every email—no two shoppers ever get the same message twice. Liam breaks down how Instant became one of the fastest-growing AI tools in eCommerce, the difference between generative and agentic AI, and why most brands are still treating AI like a toy instead of a team member. If you're a founder, marketer, or operator trying to figure out where AI actually fits in your business, this is your roadmap. What's Instant? They're the secret weapon to triple your email revenue with AI-powered flows. Instead of blasting the same cart reminders to everyone, Instant ensure every shopper gets a unique email experience: Copy, products, and offers that adapt to your shopper's behavior in real time. Emails sent at the exact moment that shopper is most likely to buy. 11+ abandonment flows live in minutes. Book a demo by Oct 31 to get 50% off your first 60 days. Make this BFCM your biggest one yet: ⁠⁠⁠⁠instant.one/limited⁠ Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.   Check out the Nik's DTC newsletter: https://bit.ly/3mOUJMJ   And if you're looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik's most unfiltered, uncensored thoughts.   Follow Nik: Twitter: https://www.twitter.com/mrsharma

Katherine Dee, internet culture writer and mastermind behind her popular AM-style call-in show, joins us to explore the archaeology of online life. From dissecting the Friend AI pendant's failed attempt at god replacement to chronicling e-girl evolution in her Meta Label publication, Katherine offers an unvarnished look at how we're moving beyond relentless content production. The conversation navigates haunted objects, the fragmentation of social platforms, and why the future might be more mystical than algorithmic. As AI reshapes proof itself, Katherine argues we're witnessing a cultural shift toward physical witnessing and enchanted meaning-making.Katherine's God Isn't A WhinerKey takeaways:AI companions fail when they gaslight users and demand emotional labor constantlyInternet culture documentation requires trust without judgment to reveal authentic subculturesSocial platforms fragment as users crave stories over gossip and embodied over digitalThe erosion of digital proof drives a turn toward mysticism and magicContent exhaustion pushes creators toward dynamic formats and offline experiencesIn-Show Mentions:Katherine's response to the Friend AI pendantE-girl 001 publicationKatherine's call-in show exploring paranormal and internet cultureReggie James on spiritual technologyAssociated Links:Check out Future Commerce on YouTubeCheck out Future Commerce+ for exclusive content and save on merch and printSubscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of Builders Wanted, we're joined by Anne Marie O'Keefe, Chief Operating Officer of Inc. and Fast Company. Anne Marie discusses her approach to fostering creativity and operational excellence in a rapidly changing media landscape.  The conversation covers the balancing act between legacy and innovation, simplifying systems for better efficiency, and the critical role of listening to customers.-------------------Key Takeaways:Media brands should focus on constantly evolving products, touchpoints, and strategies rather than chasing industry trends or competitors.Reducing complexity in workflows and technology enables organizations to adapt faster and deliver more value.Effective leadership requires adapting management styles to different teams, celebrating small wins, and empowering people to do their best work.-------------------“ Simplification is transformative. I think a lot of times we read these amazing stories in Fast Company about innovators and we think, Oh, they took this really complicated problem and they solved it. And that leads us to believe that we need a lot of complexity in what we do. Stripping that complexity away really lets the team be creative and innovative where it matters most, where they can build something that has impact for the audience.” – Anne Marie O'Keefe-------------------Episode Timestamps:‍*(01:59) - What Anne Marie builds at Inc. and Fast Company ‍*(07:28) - Simplifying operations and driving innovation‍*(21:42) - Balancing editorial integrity and business growth‍*(34:21) - Quick hits-------------------Links:Connect with Anne Marie on LinkedInConnect with Kailey on LinkedInLearn more about Caspian Studios-------------------SponsorBuilders Wanted is brought to you by Twilio – the Customer Engagement Platform that helps builders turn real-time data into meaningful customer experiences. More than 320,000 businesses trust Twilio to transform signals into connections—and connections into revenue. Ready to build what's next? Learn more at twilio.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

When you hear “market your business,” do you think of nonstop content, algorithm-chasing, or burning out on trends?In this episode, we're breaking down what modern marketing really is—and why most business owners are missing the mark. You'll learn what's no longer working in 2025/2026, what today's smartest marketers are doing differently, and how to shift your strategy so people actually want to buy from you.| LINKS |✹ Get Brick for 10% off✹ Join the ClubhouseSome of the links may be affiliate links!

Have a question for Darrell? Text the show here.Want to turn AI and digital disruption into your competitive advantage as a service-based business? Join the MindShift Inner Circle.Want help to market, grow, and scale your business? Schedule a free strategy session.In this episode, I break down the 10 words that sit underneath every successful marketing campaign we've ever run - the kind that generated over $300 million in revenue for our clients over 14 years. These aren't buzzwords or the latest tactics everyone's chasing. They're timeless principles that don't change when algorithms shift or platforms die.You probably already know these words. The problem? Most businesses don't understand how to actually use them, which is why their marketing keeps failing despite throwing money at it. I walk through each one with real examples from hundreds of campaigns. If you're tired of tactics that work for five minutes then stop, this episode reveals the foundation that makes everything else work better.Revolutionize your marketing with AI in a community of established founders and CEOs. Join the MindShift Inner Circle today and stay ahead of the curve! If you enjoyed this episode, please consider leaving us a rating and review on Apple Podcasts or Spotify. Your feedback helps us more than you know.

In this episode, hosts Chris Boyer and Reed Smith explore what it takes to build a future-ready marketing organization that connects intelligence to impact. They break down why the next phase is about velocity—turning insight into action—rather than visibility alone, and how maturity depends on integration, governance, and access to data. Then, Priyama Barua of Merge joins the conversation to discuss findings from her latest marketing maturity research. She shares how high-performing health systems operationalize insights, the gaps holding teams back, and what the next three to five years could look like as marketing evolves from a campaign function to a growth ecosystem. Key themes: Why speed of learning and action will define the next era of digital marketing How unified data, AI, and governance reshape marketing's role in growth The CMO as ecosystem integrator across brand, access, and operations Practical steps to move from campaign cycles to continuous learning Mentions from the Show: Marketing in healthcare: Improving the consumer experience Accenture Technology Vision 2024: “Human by Design” Technologies Will Reinvent Industries and Redefine Leaders by Supercharging Productivity and Creativity PriyamaBarua.com Priyama Barua on LinkedIn Merge Marketing Maturity Study: Results and Analysis Reed Smith on LinkedIn Chris Boyer on LinkedIn Chris Boyer website Chris Boyer on BlueSky Reed Smith on BlueSky Learn more about your ad choices. Visit megaphone.fm/adchoices

Email marketing faces declining open rates as AI-generated subject lines flood inboxes. Patrick McKenna from DMi Partners advocates for AI-assisted email creation while maintaining brand authenticity and human oversight. The discussion covers implementing AI as a content generation starting point rather than an autonomous solution, developing audience segmentation strategies that leverage AI insights, and establishing brand voice guardrails to prevent generic AI-generated messaging from compromising email performance.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The Center for Congregations' own Christos Reid, Communications and Marketing Strategist, joins Shellie and Matt to talk about marketing and communications for congregations. This episode is full of practical advice and tips on how to incorporate better tools and ideas into your congregation's communications. Resources "Ultimate Guide to Church SEO" by Paul Steinbrueck (article) "Strategic Social Media Planning for Churches: A Step-by-Step Guide" on churchposting.com (article) "The Top 20 Church Marketing Strategies for 2025" by Jordan Meyers (article)

In this episode of the Simple and Smart SEO Show, Crystal Waddell is joined by Garrett Sussman, Director of Marketing at iPullRank, to unpack how AI is transforming SEO, e-commerce, and online visibility. From the recently announced Shopify + OpenAI partnership to the rise of product recommendations in ChatGPT, this conversation explores what business owners need to know to stay competitive online. Learn why traditional keyword-focused strategies are losing relevance and how to adapt using topical content, brand authority, and omnichannel visibility. Key Takeaways:AI is Reshaping E-commerce Search: ChatGPT and Shopify's partnership hints at future product recommendation features, and small businesses can already submit merchant feeds to get listed.Keyword Optimization is Changing: Focus on topics and customer intent over traditional keyword volume.Visibility Requires Omnichannel Strategy: Your brand needs to show up across platforms like Google, Reddit, Amazon, and listicles to be included in AI-generated outputs.Google is Still King: Optimizing for Google often benefits visibility in other AI platforms too.Listener Action Items:Submit Your Merchant Feed: If you're on Shopify, fill out the early access form for LLM/AI product recommendations.Diversify Content Presence: Create short, specific articles around key topics instead of just long-form content.Build a Brand Resume: Ensure your business is represented accurately across Reddit, social media, Amazon, and more.Text me your questions or comments!Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You're not alone. That's why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let's make your brand easy to find and impossible to ignore. Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You're not alone. That's why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let's make your brand easy to find and impossible to ignore.Support the showBook a Shopify Store Strategy Call With Crystal! Want to follow up on what you've heard? Search the podcast! AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO! Metricool (to be everywhere online, you NEED a social media scheduler!) Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

Bertrand revient sur l'évolution du rôle du PMM, et surtout sur ce qui fait la différence entre un bon et un excellent Product Marketer.Après 20 ans passés à des postes de direction Product Marketing aux États-Unis, il accompagne depuis +3 ans les entreprises B2B tech dans leur repositionnement et structuration de la fonction PMM.Avec franchise et clarté, il partage son parcours, ses apprentissages et les conseils concrets qui ont guidé sa carrière.

Podcast OverviewIn this episode, Arnold tackles one of fitness culture's most overlooked truths: you can build muscle alone, but you can't build lasting strength without others. After witnessing over 50 personal records at a Pump Club beach event, Arnold reflects on why the gym community of the 1970s produced not just champions, but a movement, and why that same energy is disappearing from modern fitness. And if you've ever felt like you're not living up to your potential, Arnold suggests some of your actions might be influencing your output in ways you don't realize.Arnold explores the science behind why training around others makes you lift heavier, push harder, and show up more consistently. What Else Is Covered:A recap of The Pump Club x GORUCK event at Muscle Beach, where participants rucked up to 12 miles before hitting the platformA breakthrough study analyzing 27 research papers and 1,000+ participants that reveals specific mental preparation techniques that can unlock up to 5% more strength instantly—including the exact pre-lift focus strategy that worked in nearly 100% of trials (and why "getting angry" actually makes you weaker)Arnold's challenge: one simple action you can take this week to transform not just your training, but someone else'sTired of fitness and nutrition plans that don't work? Sign up for The Pump Club app with the 7-day risk-free trial at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠thepump.app⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.If you'd like to join Arnold's Pump Club and receive his free daily newsletter, you can sign up with this link: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://arnoldspumpclub.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Production and Marketing: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://penname.co/

My conversation with David Rothkopf starts at about 29 minutes in to today's show after headlines and clips Subscribe to Rothkopf's new Substack https://davidrothkopf.substack.com/ Follow Rothkopf Listen to Deep State Radio Read Rothkopf at The Daily Beast Buy his books David Rothkopf is CEO of The Rothkopf Group, a media company that produces podcasts including Deep State Radio, hosted by Rothkopf. TRG also produces custom podcasts for clients including the United Arab Emirates. He is also the author of many books including Running the World: The Inside Story of the National Security Council and the Architects of American Power, Superclass, Power, Inc., National Insecurity, Great Questions of Tomorrow, and Traitor: A History of Betraying America from Benedict Arnold to Donald Trump. Sign up and don't forget to share with your friends who share your twisted senses of humor and righteous outrage! Join us Thursday's at 8EST for our Weekly Happy Hour Hangout! Subscribe and Watch Interviews LIVE On YOUTUBE.com/StandUpWithPete ON SubstackStandUpWithPete Pete on Blue Sky Pete on Threads Pete on Tik Tok Pete on YouTube Pete on Twitter Pete On Instagram Pete Personal FB page Stand Up with Pete FB page Gift a Subscription https://www.patreon.com/PeteDominick/gift Send Pete $ Directly on Venmo All things Jon Carroll Buy Ava's Art Subscribe to Piano Tuner Paul Paul Wesley on Substack Listen to Barry and Abigail Hummel Podcast Listen to Matty C Podcast and Substack Follow and Support Pete Coe Hire DJ Monzyk to build your website or help you with Marketing

Industrial Talk is onsite at SMRP 2025 and talking to Paige Haddy, Vice President of Marketing at Mobius Institute and Noria about "Inspiring the next generation through education". Scott Mackenzie hosts the Industrial Talk Podcast, celebrating industry professionals and their relentless efforts in asset management, reliability, and maintenance. At the SMRP conference, he interviews Paige Haddy, Vice President of Marketing for Mobius Institute and Noria Corporation. Paige emphasizes the importance of mentorship, especially for the younger generation, and the need for reliable education and training. She highlights the significance of consistent, trustworthy information and the role of events like SMRP in fostering connections and professional development. Paige also discusses the value of asking questions and nurturing relationships to inspire the next generation. Action Items [ ] Extend an olive branch to new speakers and presenters to give them a platform to share their stories and expertise.[ ] Explore using TikTok or other social media platforms to connect with and inspire the younger generation.[ ] Find two or three people to loop in and give them a platform to share their knowledge and experiences. Outline Introduction and Welcome to Industrial Talk Podcast Scott MacKenzie welcomes listeners to the podcast, celebrating industry professionals and their relentless efforts in solving daily problems.Scott mentions the current broadcasting location at SMRP, describing the event as a collection of problem solvers in asset management, reliability, and maintenance.Scott introduces Paige Haddy, Vice President of Marketing for Mobius Institute and Noria Corporation, and expresses excitement about her involvement. Discussion on Upcoming Conferences and Personal Experiences Paige shares that they are leaving for a conference in Las Vegas at 4 AM the next morning, highlighting the relentless nature of their work.Scott and Paige discuss their experiences with Las Vegas, including personal anecdotes about gambling and dining.Paige expresses a desire to visit the Hoover Dam and the Grand Canyon, which are on their list of places to see.Scott recalls his first visit to the Grand Canyon, describing the experience as awe-inspiring. Introduction of Paige Hattie and Her Role at Mobius Institute Paige Hattie introduces herself as the Vice President of Marketing for Mobius Institute and Noria Corporation, expressing excitement about her new role.Paige explains her responsibilities, including marketing, publishing events, and content-related activities.She emphasizes the importance of connecting with people and continuing education in the industry.Paige mentions her 12-year experience in the industry and her passion for people and education. Challenges and Opportunities in Industry Events and Mentorship Scott and Paige discuss the challenges of industry events, including the need for new blood and mentorship for the younger generation.Paige suggests a mentorship role to help bring up people who might not be in that role already, emphasizing the importance of leading by example.They talk about the importance of inspiring the next generation and overcoming the fear of sharing stories.Paige encourages embracing uncertainty and using it as fuel for forward progress. The Importance of Reliable Education and Training Scott and Paige discuss the current education system's ability to be nimble and relevant, emphasizing the need for reliable and consistent training.Paige...

Get in touch with Caleb:IG: @calebralstonYoutube: @CalebRalstonWant To Quit Your Job In The Next 6-18 Months Through Buying Commercial Real Estate & Small Businesses?

"It's a really interesting thing to figure out how to communicate the essence of something like [Pacha Bread] and the heart of what the product is. It's a bread that could heal the planet and could heal our bodies. It's something really magical."–Maddie Hamann Sometimes the best things in life take time to rise, especially when you're trying to build something people truly crave. If finding your people or turning loyal customers into true believers seems out of reach, you may just need a new approach to building community around what matters. Maddie Hamann left ocean science behind and got her hands messy by turning a simple, two-ingredient bread into a business that feeds both people and purpose. Her journey from a small kitchen to a nationwide brand proves that embracing transparency, adaptability, and values can transform skeptics into superfans. Ready to see how the right mix turns business into a movement? Grab a slice of Maddie's journey: jumping from academia to business, starting with almost nothing, adapting during a pandemic, the secrets behind simple bread done right, community-focused marketing, new product launches, and making business work with your spouse. Meet Maddie: Maddie Hamann is the co-founder and Director of Marketing at PACHA Bread, a company renowned for its organic, gluten-free bread made from sprouted buckwheat and sea salt. With a background in oceanography, Maddie transitioned from academia to entrepreneurship, leveraging her skills in storytelling and communication to build a successful e-commerce business. Under her leadership, PACHA Bread has expanded its reach nationwide, offering innovative products that align with sustainable and regenerative farming practices. Maddie's commitment to high-integrity operations and her ability to connect with consumers have been pivotal in Pacha's growth and impact. Website Instagram TikTok Pinterest Connect with NextGen Purpose: Website Facebook Instagram LinkedIn YouTube Episode Highlights: 02:23 PACHA Journey: Starting the Business and Navigating COVID 07:19 Building a Loyal Customer Community 13:11 The Power of Story: Real People, Real Brand 16:24 Navigating Career Shift— From Oceanography to Entrepreneurship 19:46 Co-Founders, Value, and Business Growth 22:00 New Products: Tortillas and Retail Expansion 24:30 Working with Your Spouse: Rewards and Challenges

This week's episode of Win The Hour, Win The Day Podcast interviews, Louise Gregson-Williams. Are you tired of using big business words that don't really say what you mean? Join us as Louise Gregson-Williams shares her simple way to make your marketing clear and real with her Think • Feel • Do method. In this eye-opening talk, you'll learn:-Why fancy “corporate” words turn people away.-How to use simple, grounded language that connects fast.-What your customers are really thinking, feeling, and doing.-How to make people say, “That's me!” when they read your message.-Why clear words help you stand out and sell more. Get ready to make your marketing sound human again! Don't miss this episode—it will change how you talk about your business forever. Win The Hour, Win The Day! www.winthehourwintheday.com  Podcast: Win The Hour, Win The Day Podcast  Facebook: https://www.facebook.com/winthehourwintheday/LinkedIn: https://www.linkedin.com/company/win-the-hour-win-the-day-podcast You can find Louise Gregson-Williams at:Substack:  https://nosilverbullets.substack.com/LinkedIn: https://www.linkedin.com/in/louisegregsonwilliams/

Watch the YouTube version of this episode HEREAre you looking for some tech tips as a law firm owner? In this engaging episode of the Maximum Lawyer Podcast, SEO expert and entrepreneur Jason Hennessey shares his journey from mobile DJ to founder of Hennessey Digital, detailing how necessity led him to discover SEO. He discusses the evolution of SEO, the impact of AI, and practical strategies for law firms.Jason speaks about the future of AI in SEO. In the early days of Jason's career, AI was being used to reverse engineer websites to figure out what was working, which was very time consuming. In this day and age, AI is a lot more accessible and is being used by different people for different things. For companies like Jason's, AI has opened the door to allow for more traffic because his service can reach different people due to AI's diverse usage.Jason and Tyson discuss the errors law firms make with their websites. One thing is people do not take action when they have the steps in order to do so. This is seen with many people who attend law conferences. Another error is trying to implement a solution right away and thinking it is going to solve the problem. Jason gives an example of a company hiring someone to design or maintain a website, but not having any oversight whatsoever. This can cause a lot of issues for a business owner who can lose control of what they are creating.Listen in to learn more!6:20 How SEO has changed10:01 Early adoption of AI and the future of AI in SEO17:41 Lifestyle businesses versus growth-focused businesses20:09 Frequent errors law firms make with their websites38:35 How social media now impacts SEO Tune in to today's episode and checkout the full show notes here. Connect with Jason:Website  Instagram  X FacebookLinkedin Youtube

Paul and Charlie dissect the plays that allowed the Jets to find explosives in the run game, then welcome RBs coach Justin Hill to the Coach's Office presented by R&A Marketing, to talk about the growth of the run game on offense. Plus, final thoughts on the final two drives. YouTube: https://youtu.be/D_VHeEoGAAMSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The ALL ME® Podcast Shatterproof Mindset - Lauren Sisler October is Substance Abuse Prevention Month, and we're bringing you a special Bonus Episode of the ALL ME® Podcast. Join THF's Director of Marketing and Development, Amy Wagner, as she sits down with Lauren Sisler to share an inspiring conversation of resilience, awareness, and the importance of communication. Lauren Sisler is an Emmy Award-winning sports broadcaster, ESPN sideline reporter, author of Shatterproof, and keynote speaker known for her sideline shimmy. After landing her dream career with ESPN, reporting on college football and gymnastics, she began to open up about a story she once kept hidden: losing her parents to opioid addiction. Through sharing her story, she's been able to shed light on the stigma of addiction. Now, whether she's on the sidelines or on stages, her purpose lies in helping people tell (and love) their own stories, live more courageous, resilient lives, and find their own sideline shimmies. During this episode Lauren shares her journey from a gymnast to an ESPN sideline reporter, emphasizing the importance of embracing one's story, especially in the face of personal tragedy. She discusses the impact of her parents' deaths due to substance abuse and how it shaped her perspective on addiction and mental health. Lauren advocates for open communication and community support, encouraging others to find their own 'shatterproof' mindset. The conversation also touches on the pressures athletes face regarding body image and the importance of mental health awareness in sports. Takeaways · Everyone has a story worth sharing. · Falling in love with your story can empower you. · Personal tragedies can lead to greater understanding and empathy. · Communication is key in addressing substance abuse. · Mental health awareness is crucial in sports today. · We must support each other in our struggles. · Finding joy in difficult moments is essential. · Grace is important for ourselves and others. · We need to educate ourselves about addiction. · Embrace the journey and be where your feet are. Chapters 00:00 Introduction to Lauren Sisler and Her Journey 01:16 Falling in Love with Your Story 02:48 Childhood and Early Gymnastics 06:20 Body Image and Pressures in Gymnastics 09:58 The Shocking Loss of Lauren's Parents 10:23 Processing Grief and Understanding Addiction 19:07 The Shatterproof Mindset and Resilience 23:02 Embracing Resilience: Building from Adversity 25:40 The Power of Presence: Being Where Your Feet Are 29:38 Holistic Athlete Stories: Beyond the Game 32:57 Mental Health in Sports: Breaking the Stigma 37:09 Defining Self-Worth: Beyond Accomplishments 40:15 The Importance of Communication: Shining Light on Struggles Follow/Contact Lauren: X: @LaurenSisler Instagram: @LaurenSisler Facebook: Lauren Sisler www.LaurenSisler.com Purchase Shatterproof https://www.amazon.com/dp/1962802078?ref=cm_sw_r_cp_ud_dp_0KHWMCRWPKVJBAE7T720&ref_=cm_sw_r_cp_ud_dp_0KHWMCRWPKVJBAE7T720&social_share=cm_sw_r_cp_ud_dp_0KHWMCRWPKVJBAE7T720&starsLeft=1&skipTwisterOG=1 If you or someone you know is in crisis, help is available. Call or text: 988 Chat: 988lifeline.org You'll be able to speak with a trained crisis counselor any time of day or night. The SAMHSA Helpline provides 24-hour free and confidential help. You can get treatment referral and information about mental health and drug or alcohol use disorders, prevention, and recovery in English and Spanish. Call: 1-800-662-4357, TTY: 1-800-487-4889, Text your ZIP code to: 435748 Follow/Contact Us: X: @theTHF Instagram: @theTHF Facebook: Taylor Hooton Foundation #ALLMEPEDFREE www.TaylorHooton.org Email: info@taylorhooton.org Phone: 214-449-1990 ALL ME Assembly Programs: http://taylorhooton.org/education-resources/face-to-face-programs/

By the time you implement “best practices,” they've become boring practices, and B2B sure doesn't mean boring to business. In this episode, Drew talks with Udi Ledergor (Gong), author of Courageous Marketing, the book that challenges B2B marketers to stop playing it safe. Together, they explore what it means to lead with creativity, confidence, and courage. Udi also shares how Gong earned attention by building an audience that wanted to engage, not just be targeted. With every executive, from the CEO to the CFO, invested in the story, marketing became a company-wide advantage instead of a department.  Three B2B Marketing Traps Udi Warns Against:  Following industry best practices instead of breaking them  Letting marketing own brand alone  Hiring for experience over potential Plus:  The punch-above-your-weight framework that makes a startup look enterprise-ready  Why brand must be led by the CEO and modeled across the exec team  How to hire for curiosity, learning speed, and potential  How to sell the 95–5 content mindset to your CEO and CFO If you're done blending in, this conversation will remind you why courage still wins in B2B. Udi will be speaking at the CMO Super Huddle in Palo Alto on November 7th, 2025. All attendees will receive a complimentary copy of his book, Courageous Marketing, and can get it signed in the morning!  For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

In this episode of The Flourish Academy Podcast, Heather Lahtinen and guest Nicole Begley dive into one of the biggest mindset challenges photographers face — visibility. But not the "post more on social media" kind. This conversation explores what it truly means to be seen — as a business owner, creator, and human being. They unpack why so many photographers avoid showing up online, the fears that keep them hidden, and how to reframe visibility as an act of service rather than self-promotion. If you've ever said, "I don't know how to be visible," this episode will help you realize it's not a strategy problem — it's a thinking problem. And once you shift your thoughts, everything changes. How to Support the Podcast: Subscribe to the podcast on iTunes or wherever you listen to podcasts. Please like, share, and leave a review. If you like the content, please share with your friends by posting on social media so that we can reach and impact more people. Join our next free coaching workshop: www.getcoachedbyheather.com Connect: Heather Lahtinen: Website, Facebook, Instagram

Nothing is spookier than getting ghosted during the job hunt; but it doesn't have to haunt your confidence. Join Natalie in this solo episode, where she's spilling the tea on how to bounce back when employers pull a disappearing act.Join the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

Send us a textShoulder season has a way of telling the truth. When the weather stops handing you leads, response-based digital channels cool off, and the real drivers of growth—outbound effort and tight operations—step into the spotlight. We walk through a practical playbook for HVAC, pest, and home service pros to build demand on purpose, not by accident, and to convert more of the calls they already get.We break down the three-bucket framework—call-to-action, brand, and cultivation—and explain why that third bucket is the force multiplier most teams ignore. You'll learn how to spin up rehash programs, text and voicemail campaigns, and membership-driven maintenance that keep trucks rolling in mild weather. We also dig into content discipline and local visibility, showing how simple, consistent publishing outperforms perfectionism and one-off promos. Tools like CHIRP and emerging platforms help, but process and cadence matter more than the logo on your software.Then we zoom into operations: booking rate by source, revenue per lead, technician close rates, and membership conversion. If your CRM and call tracking can't tell you where revenue starts and ends, you're guessing. We talk budgets that match capacity, pricing that supports profit, and leadership habits that prevent slow-season panic. This is an honest roadmap to align marketing with operations so every lead is booked, every visit is maximized, and every campaign is measured.If you're ready to turn a slow month into a systems win—and to plan proactively for 2026 with brand clarity, vendor selection, and a real budget—this conversation is your cue. Subscribe, share with a friend who needs a nudge, and drop a review telling us your best shoulder-season tactic. Your next busy season starts with what you put in place today.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content. Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram. From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com Interested in being a guest on our show? Fill out this form! We'll see you next time, Lemon Heads!

JOIN THE NICHE COMMUNITY → Mark your calendar for Rep Rundown - Happening Oct. 29th & 30th! If you've ever walked into a room full of successful peers and thought, “What am I even doing here?”, this episode is for you! Kerry Dyer,  Chief Development Officer at Brownell Travel, has built a career leading, mentoring, and inspiring advisors to grow thriving businesses with confidence. After delivering a powerful presentation on imposter syndrome at Virtuoso Travel Week, Jennifer and Robin knew it was essential to bring that conversation to the podcast. In this episode, Kerry unpacks what imposter syndrome really looks like, the most common triggers advisors face, and how to reframe self-doubt before it takes over. From perfectionism and comparison traps to boundaries and self-belief, she shares strategies you can start using today. You'll walk away with tools to build confidence, celebrate your wins, and finally feel comfortable owning your expertise, because you do belong in the room! About Kerry Dyer: What began as a “happy accident” turned into a 30-year career in luxury travel. After earning a BFA in Art History, she joined Maritz Travel, where her passion for sales quickly emerged. She went on to spend 14 years with Four Seasons Hotels and Resorts, ultimately serving as Director of Leisure Sales for the Americas, followed by a successful tenure as Director of Sales and Marketing at Mandarin Oriental, Atlanta. Now, as Chief Development Officer at Brownell, she leads Marketing, Partners, and Advisor Development, bringing her deep industry expertise and leadership full circle. brownelltravel.com/hosting/team/kerry-dyer Today we will cover: (03:35) Meet Kerry Dyer; her early lessons in confidence (11:15) What is imposter syndrome, really? (15:55) How lack of formal credentials, comparison, and entrepreneurship amplify self-doubt in the travel industry (23:50) The 5 types of imposter syndrome; identifying your patterns and reframing them (31:45) Progress over perfection; why letting go of control can change everything (40:35) How community and collaboration silence self-doubt faster than working alone (44:15) Setting boundaries and showing up intentionally for your clients and family VISIT THE TEMPLATE SHOP EXPLORE THE PROGRAMS FOLLOW ALONG ON INSTAGRAM @TiqueHQ Thanks to Our Tique Talks Sponsors: Moxie & Fourth - Register Now for Route To Results Cozy Earth - Use code COZYTIQUE for 20% off

The New York Times isn't just a newspaper; it's a cultural institution, a daily habit, and a brand that has reinvented itself for every generation. That's why in this episode, we're taking lessons from their playbook with the help of our special guest Avery Akkineni, Chief Marketing Officer of VaynerX.Together, we explore what B2B marketers can learn from building credibility into daily routines, using gamification and surprise to drive engagement, and picking the right moments to move fast while staying relevant.About our guest, Avery AkkineniA pioneer in digital marketing and emerging tech, Avery Akkineni spearheads brand strategy, content, events, and communications as Chief Marketing Officer at VaynerX.In seven years at Vayner, Avery has catalyzed exponential growth by launching new companies and leading international expansion. She built VaynerMedia APAC from the ground up to over 150 employees in two years, opened key Asia Pacific markets like Singapore, Bangkok, Sydney, and Tokyo. During her tenure, VaynerMedia APAC was awarded Marketing Interactive's Agency of the Year. In 2021, Avery founded Vayner3, an innovation consultancy focused on emerging technologies like AI and Web3. Under her leadership, Vayner3 achieved significant industry acclaim; she was named an Ad Age Web3 Trailblazer, and an AI Thought Leader by Business Insider. Her proven ability to identify and leverage leading-edge channels to drive growth for Vayner and her brand partners has landed Avery advisory roles including Salesforce's AI Council, Meta's Creative Council, TikTok's #ForYouCollective, Tracer's Advisory Board, and with a weekly marketers podcast on CoinDesk (GenC).Based in Miami, FL overseeing VaynerX's local office, Avery continues to push boundaries in marketing. She is a sought-after speaker on modern marketing and digital innovation, who empowers teams and companies to embrace new opportunities. She also serves on the Board of Peace Players, an organization using the power of sport to build peaceful and thriving communities.What B2B Companies Can Learn From The New York Times:Build credibility into daily routines. The New York Times succeeds because it has become a trusted part of people's everyday habits. For B2B brands, the lesson is to earn that same consistent place in your audience's workflow. As Avery explains:“To me, the credibility of The New York Times is why I want to check there first and understand their point of view. What are the big stories of today.” When buyers trust your perspective enough to seek it daily, your brand moves from optional to indispensable.Use gamification and surprise to drive engagement. NYT didn't just sell news—it made puzzles, games, and even cooking content part of its brand fabric. That levity created stickiness. Avery puts it this way: “The New York Times integration with their incredible games has really helped drive up that frequency… I play with my friends, everybody shares their scores… and I think that really drives up that frequency and user adoption and makes The New York Times even more relevant.” In B2B, “serious” brands can still add fun, surprise, or delight to deepen connection and engagement.Pick your moments and move fast. The Times doesn't try to beat TikTok on breaking news—it chooses credibility as its edge, while still responding with speed when it matters. Avery notes:“You don't need to have a thought on everything. You have a thought on certain things—what matters for you and, as a brand, what matters for your consumers. Either we're part of the conversation or we're not.” For B2B, that means defining the moments where your voice is essential, and showing up quickly with relevance and confidence.Quote“ You don't need to have a thought on everything. You have a thought on certain things—what matters for you and as a brand, what matters for your consumers. Either we're part of the conversation or we're not.”Time Stamps[00:55] Meet Avery Akkineni, Chief Marketing Officer of VaynerX01:05 Why The New York Times?01:53 The Role of CMO at VaynerX02:42 Gary Vaynerchuk's Influencer09:51 Behind-the-Scenes of NYT25:58 B2B Marketing Lessons from NYT38:35 Final Thoughts and TakeawaysLinksConnect with Avery on LinkedInLearn more about VaynerXAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Can marketers be too data-driven? In this episode of Talking Too Loud, Talia Wolf—founder of GetUplift and creator of the Emotional Targeting framework—joins Chris and Sylvie to explore how emotion drives every decision. They dig into the balance between data and social listening, discuss why every B2B purchase is more emotional than you think, and show how empathy can help brands stand out in the AI era.Links to Learn More:Follow Talia Wolf on LinkedInFollow Savage on LinkedInSubscribe to Talking Too Loud on WistiaWatch on YouTubeFollow Talking Too Loud on InstagramFollow Talking Too Loud on TikTokLove what you heard? Leave us a review!On AppleOn Spotify

In this special episode, we bring you an episode of Caspian Studios' new B2B Snapshot webinar series. Ian Faison and Lindsay Tjepkema break down why founder-led marketing still matters, why it never truly ends and how to make it work at any stage of growth. Drawing from LinkedIn's latest report, they share how to turn executive voices into authentic content that builds trust, cuts through AI noise, and drives real pipeline.  Key Takeaways:Founder-led marketing never ends. Even as companies scale, founders remain the most powerful storytellers for their brand.Separate founder-led sales from marketing. Let executives focus on perspective and narrative—not just deals.LinkedIn wants this. The platform's algorithm rewards executive-led thought leadership, so lean in and boost what works.Start with better questions. Ditch the scripts. Ask founders about paradigm shifts, mistakes, or their “aha” moments to spark genuine insight.   Episode Timestamps:(00:32) Introducing the Snapshot Series: Bite-size B2B Marketing Conversations(02:00) Founder-Led Marketing vs. Founder-Led Sales(06:20) Why Authenticity Wins on LinkedIn(09:12) The 21 Questions Every Marketer Should Ask Their Founder(16:00) The Grandma Test: Simplify Your Story(17:40) Making Founder Marketing Fun Again  Sponsor:Pipeline Visionaries is brought to you by Qualified.com.Qualified helps you turn your website into a pipeline generation machine with PipelineAI. Engage and convert your most valuable website visitors with live chat, chatbots, meeting scheduling, intent data, and Piper—your AI SDR.  Links:Connect with Ian on LinkedInConnect with Lindsay on LinkedIn Learn more about Caspian StudiosTune in to B2B Snapshot Live Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This week, in episode 268, Jay Goltz, Lena McGuire, and Liz Picarazzi discuss a common concern: When does it make sense to buy a building for your business? Under the right circumstances—say, with an SBA loan, a good location, and a little luck—the real estate could end up being worth more than the business itself. But what if the business is just getting started? Or what if the owner is nearing retirement age and may not be around to reap decades of appreciation? Is buying the business still a good idea? Meanwhile, Liz and Lena also compare notes on their ever-evolving tariff challenges. One thing Lena has observed is that some owners in her industry have just had it. They don't want to deal with the uncertainty, and they're just packing it in: “We're going to see who survives all this,” she says, “and I want to be a survivor.” Plus: Liz has her first “aha” moment with an AI tool her team built, one that's already helping convert sales.

AI-powered email campaigns achieved 50% higher open rates in 2025. Patrick McKenna, CEO at DMI Partners with 22 years of digital marketing experience, reveals how AI transforms email personalization through micro-segmentation and predictive modeling that segments audiences beyond traditional demographics. The discussion covers three strategic frameworks: leveraging search intent data to guide email content creation, using email insights to amplify SEO-optimized content through internal linking strategies, and implementing dynamic content that adapts based on customer behavior changes over time.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Do you keep overcommitting to impossible timelines and attracting boundary-pushing clients no matter how much you refine your messaging or raise your prices? Have you done the mindset work and tried all the hacks, yet the same patterns keep showing up? What if the real issue isn't your marketing strategy—but the internal landscape that's magnetically pulling these situations into your reality?In this deeply personal episode, I pull back the curtain on my own patterns of people pleasing and overextension. After 25 years of working across every business level—from brand new entrepreneurs to eight-figure founders—I've learned these patterns present the same way regardless of where you are in your journey. I share why tweaking your external strategy won't change what you attract, where I kept looking in the wrong places for answers, and the core belief that kept me stuck: the internalized idea that being "difficult" is negative and being "agreeable" is more valuable.BY THE TIME YOU FINISH LISTENING TO THIS EPISODE, YOU'LL DISCOVER:Why clients with no concept of time and unrealistic deadlines kept appearing in my business across every price point and business level, and how I finally realized that external tweaks to messaging, offers, and pricing couldn't shift the internal pattern that was magnetically attracting them.The critical difference between knowing you're a people pleaser on a mental level versus feeling safe in your body to say no, state boundaries, and disagree and why awareness alone won't stop the pattern from repeating if your nervous system still perceives setting boundaries as dangerous.How the belief that being "difficult" is negative and being "agreeable" is more valuable was running my business decisions behind the scenes, causing me to open doors that invited scope creep, boundary violations, and inherited responsibilities that were never mine to carry in the first place.Why habit hacks like waiting 48 hours before responding or setting clearer contracts are just band-aids that don't address the root cause, and what actually needs to shift internally so you stop attracting the same frustrating situations before they even enter your world, transforming not just how you respond, but who shows up at your door.And while you're here, follow us on Instagram @creativelyowned for more daily inspiration on effortlessly attracting the most aligned clients without spending hours marketing your business or chasing clients. Also, make sure to tag me in your stories @creativelyowned.Selling the Invisible: Exactly how to articulate the value of your cosmic genius even if your message transcends the typical “10k months” & “Make 6-figures” types of promises. Free on-demand training >>> https://www.creativelyowned.co/watchnow To find out how to own your unique edge, amplify who you truly are (& get paid for it), take your business to cosmic proportions, and have fun doing it, grab it here!! https://www.creativelyowned.com/quizOffer Architect: TURN YOUR ‘INVISIBLE' WISDOM INTO A COMPELLING OFFER THAT WILL SELL WITH A SINGLE EMAIL. >>>https://creativelyowned.com/offer-architectJoin the waitlist for the Selling the Invisible AI-Powered Conversion Copywriting System and be the first in line when the doors open again! >>>https://www.creativelyowned.co/waitlist

In this episode, we dive into the world of human behavior, leadership, and emotional intelligence with Dr. Angela Jackson—a seasoned psychologist, executive coach, and behavior strategist. Angela shares valuable insights that help financial advisors understand themselves and their clients better, ultimately leading to stronger relationships and improved performance. Whether you're looking to increase your self-awareness or boost your client impact, this episode is packed with actionable takeaways.What you'll learn in this episode:How emotional intelligence impacts leadership and team performance The difference between being busy and being effective Why understanding your own behavioral patterns can transform your business and life How to have hard conversations with empathy and clarity Strategies to stay grounded and aligned with your purpose Angela also shares practical tools you can use immediately and encourages advisors to explore how self-awareness can drive both personal growth and business success.Tune in to gain a deeper understanding of yourself and those around you—so you can lead with purpose, connect authentically, and grow intentionally.---Check out Angela's book, Win-Win Workplace HERE!Learn more about the Group Coaching & Mastermind HERE! Check out The First 100 Days Course: The Advisor's Blueprint for a Remarkable Client Experience HERE!Learn more about Asset-Map financial planning software HERE! Learn more about our sponsor Beemo Automation HERE! Check out the Efficient Advisor YouTube Channel HERE!Connect with Libby on LinkedIn HERE!Successful businesses don't get built alone. You need community! You need collaboration! Join us in The Efficient Advisor Community on Facebook.

Ever feel like your marketing is haunted by things you can't quite name? In this Halloween-inspired episode, we're calling out the five “monsters” that quietly creep into your strategy—like zombie tactics that waste time, ghosts of inconsistency, and funnel vampires that drain your energy. But instead of fear, we offer simple, practical shifts that bring your focus (and results) back to life.You'll hear how to audit what's working, simplify your channels, and build trust before you try to sell. Whether you're battling comparison, burnout, or just plain overwhelm, this conversation helps you spot the gaps and build a plan that feels human, doable, and effective. Want more support? Grab the free Marketing Strategy Playbook to map out your customer journey with intention.Send us a textSupport the show Show Notes Apply to be featured on My Weekly Marketing! Take the Marketing Clarity Quiz and get instant insights on your marketing strategy.

My conversation with  Ray Madoff starts at about 35    minutes in to today's show  Stand Up is a daily podcast. I book,host,edit, post and promote new episodes with brilliant guests every day. This show is Ad free and fully supported by listeners like you! Please subscribe now for as little as 5$ and gain access to a community of over 750 awesome, curious, kind, funny, brilliant, generous souls Join us Thursday's at 8EST for our Weekly Happy Hour Hangout!  Subscribe and Watch Interviews LIVE  On YOUTUBE.com/StandUpWithPete ON SubstackStandUpWithPete The Second Estate How the Tax Code Made an American Aristocracy Ray D. Madoff A revelatory book that lifts the curtain on America's most consequential public deception: how the rich get richer using tools the government gave them. Amid conflicting narratives about the drivers of wealth and inequality in the United States, one constant hovers in the background: the US tax code. No political force has been more consequential—or more utterly opaque—than the 7,000-page document that details who pays what in American society and government. Most of us have a sense that it's an unfair system. But does anyone know exactly how it's unfair? Legal scholar Ray D. Madoff knows. In The Second Estate, she offers an unprecedented look behind the scenes of America's byzantine system of taxation, laying bare not only its capacity to consolidate wealth but also the mechanisms by which it has created two fundamentally separate American societies: the working Americans who pay and the ultra-rich who benefit. This is not a story of offshore accounts or secret tax havens. In The Second Estate, Madoff shows that the US system itself has, over time, been stripped and reconstituted such that it now offers a series of secret paths, hidden in plain sight, for wealthy people in the know to avoid taxation altogether. Through the strategic avoidance of traditional income, leveraging of investments and debt, and exploitation of rules designed to promote charitable giving, America's wealthy do more than just pay less than their share; they remove themselves from the tax system entirely. Wealth becomes its own sovereign state, and the living is surprisingly—and maddeningly—cheap. Ray Madoff is a professor at Boston College Law School, where she teaches and writes in philanthropy policy, taxes, property, and estate planning. She is Co-founder and Director of the Boston College Law School Forum on Philanthropy and the Public Good, a non-partisan think tank that convenes scholars and practitioners to explore questions regarding whether the rules governing the charitable sector best serve the public good. Madoff is the author of Immortality and the Law: The Rising Power of the American Dead (Yale University Press), which looks at how American law treats the interests of the dead and what this tells us about our values for the living. The Financial Times called it "a sparkling polemic." She is also the lead author on one of the top treatises on estate planning entitled Practical Guide to Estate Planning (CCH). Madoff's expertise includes philanthropy policy, the rights of the dead (including the ability of the dead to control their bodies, reputation, and property), estate taxes, comparative inheritance law, and wealth inequality and taxes. A regular commentator on a number of these topics, Madoff has appeared on dozens of national radio shows including On Point, Talk of the Nation, All Things Considered, Here and Now, and Marketplace, among others. Madoff is a frequent contributor to the opinion pages of the New York Times and has published op-eds in the Washington Post, Wall Street Journal, LA Times, Boston Globe and Chronicle of Philanthropy. Among her professional activities, Madoff is a member of the American Law Institute, an academic fellow of the American College of Trusts and Estate Counsel, and past president of the American Association of Law Schools' Trusts and Estates Section. She was named a 2014 Top Women of the Law by Mass Lawyer's Weekly and Critic of the Year by Inside Philanthropy. She was also named to the NonProfit Times Power & Influence Top 50 in 2017 and 2018 for her work promoting reform of the tax rules governing philanthropy.  An experienced mediator, Madoff is a leading authority on the use of mediation to resolve will and trust disputes. Prior to teaching, she was a practicing attorney for nine years in New York and Boston. Join us Thursday's at 8EST for our Weekly Happy Hour Hangout!  Subscribe and Watch Interviews LIVE    On YOUTUBE.com/StandUpWithPete ON SubstackStandUpWithPete   Pete on Blue Sky Pete on Threads Pete on Tik Tok Pete on YouTube  Pete on Twitter Pete On Instagram Pete Personal FB page Stand Up with Pete FB page   Gift a Subscription https://www.patreon.com/PeteDominick/gift Send Pete $ Directly on Venmo All things Jon Carroll  Buy Ava's Art    Subscribe to Piano Tuner Paul Paul Wesley on Substack Listen to Barry and Abigail Hummel Podcast Listen to Matty C Podcast and Substack Follow and Support Pete Coe Hire DJ Monzyk to build your website or help you with Marketing

Ariel Wengroff, EVP, Marketing & Communications, Ledger, explores how media and crypto are converging around transparency, trust, and digital ownership in today's evolving digital landscape. In this episode of Gen C, Ariel Wengroff, EVP of Marketing & Communications, Ledger, reflects on her time at VICE and discusses the changing landscape of the media industry and the growing demand for truth and authenticity in the age of AI. In running marketing for the unicorn hardware company, Ledger, Ariel connects these shifts to Ledger's vision of digital ownership—giving individuals control over their privacy, identity, and assets through secure signing and self-sovereign technology. Links mentioned from the podcast:  Ariel's Twitter Ledger Website Follow us on Twitter:  Sam Ewen, CoinDesk From our sponsors: Break the cycle of exploitation. Break down the barriers to truth. Break into the next generation of privacy. Break Free. Free to scroll without being monetized. Free from censorship. Freedom without fear. We deserve more when it comes to privacy. Experience the next generation of blockchain that is private and inclusive by design. Break free with Midnight, visit midnight.network/break-free Bridge simplifies global money movement. As the leading stablecoin issuance and orchestration platform, Bridge abstracts away blockchain complexity so businesses can seamlessly move between fiat and stablecoins. From payroll providers and remittance companies to neobanks and treasury teams, Bridge powers payments, savings, and stablecoin issuance for thousands – like Shopify, Metamask, Remitly, and more. Visit https://hubs.ly/Q03KGbRK0. OwlTing (Nasdaq: OWLS) is building invisible rails for global payments. With OwlPay, businesses and users can bridge fiat and stablecoins, send money instantly across borders, and access stablecoin checkout at lower costs. Licensed worldwide, OwlTing delivers secure, compliant, and regulated infrastructure for the digital economy. Learn more at https://www.owlting.com/portal/?lang=en&utm_source=CoinDesk&utm_medium=cpc&utm_campaign=CoinDesk_Banner - "Gen C" features host Sam Ewen. Executive produced by Uyen Truong.

Are you using AI to replace human connection, or to create more of it? In this episode, Daniela and Lucy dive into how AI tools are transforming spa marketing by handling the repetitive tasks that drain your time, freeing you to do what matters most: build genuine relationships in your local community. You'll discover why the next five years will demand deeper local connections, how to become "the mayor of your town," and practical strategies for transforming content across platforms in minutes instead of hours. Whether you're drowning in content creation or struggling to find time for community engagement, this conversation will shift how you think about AI, productivity, and building a thriving spa business rooted in authentic relationships. In this episode, we discuss:  Why AI should enhance human connection, not replace it How to become a community pillar through local engagement opportunities The evolution of social media marketing and content creation strategies How to transform one piece of content across multiple platforms efficiently How we 5x productivity gains while reducing team size Why being present in your community matters more than ever   Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here. IG / @addoaesthetics WEB / addoaesthetics.com YOUTUBE / @addoaesthetics LINKEDIN / @addoaesthetics   About Your Host, Daniela Woerner Daniela Woerner is the founder of Addo Aesthetics and creator of the Growth Factor® Framework, a proven system that's helped hundreds of spa owners build profitable, systemized businesses. With nearly 20 years in the aesthetics industry, she transforms overworked aesthetic professionals into confident Spa CEOs through strategy, systems, and soul led support. Daniela is also the host of Spa Marketing Made Easy, a top ranked podcast with over 1 million downloads, where she shares real world strategies to help spa professionals grow with clarity and confidence.

Before AI became a buzzword, a few true believers were already building.Since early 2022, Mati Staniszewski and his team at ElevenLabs have been among them, working to create voices that “actually represent emotions.”He shares with Joubin Mirzadegan how voice AI is transforming diverse fields, from delivering personalized healthcare for different age groups to amplifying creativity in filmmaking.Guest: Mati Staniszewski, co-founder and CEO of ElevenLabsConnect with Mati StaniszewskiXLinkedIn​Connect with JoubinXLinkedInEmail: grit@kleinerperkins.com​​Learn more about Kleiner Perkins

You've probably heard me say before that your business only grows as much as you do — and I mean it.Because no matter how many marketing tricks you try, or how well you plan your next launch… none of it matters if you're running on fumes.In today's episode, I'm sharing the six weekly anchors that keep me grounded, creative, and energized enough to run an $8M business — and not one of them has to do with marketing. These are the personal routines and boundaries that have built the foundation for everything I've accomplished in my business and my life.Whether you're building toward your first six figures or scaling beyond seven, these anchors will help you protect your energy, your creativity, and your mental health — the real ingredients of long-term success.In this episode, you'll hear…Why taking care of yourself is one of the most strategic business decisions you can makeWhat my “Sunday Preheat” routine looks like (and how it keeps my week from falling apart)The planning process I use each week to set priorities and avoid overwhelmHow I protect time for movement, rest, and creativity — even when my schedule's packedThe mindset shift that helped me stop seeing self-care as “extra”How you can create your own set of anchors that make your business (and your life) work betterClick here to find the full show notes and transcript for this episode.RESOURCES:Listen to Episode 1: Community Over Competition is BS: Tips to Navigate Your Competition in a Healthier WayRead Sam's Substack The Girlboss Who Died With My ParentsRead Sam's Substack How I Broke Up With InstagramGet Sam's free weekly newsletter, Sam's SidebarClick here to watch the free workshop so you can get legally protected right now!CONNECT:Sam on InstagramSam on FacebookOn Your Terms® on InstagramSam on YouTubeDISCLAIMERMentioned in this episode:Legal WorkshopDo you feel lost thinking about how to legally protect your online business? Head to mylegalworkshop.com to sign-up for immediate access to my free 1-hour legal workshop, 5 Steps to Legally Protect & Grow your Online Business.Legal Workshop

Today we're going to give you more phone tips. And keep in mind I'm on iPhone. But a lot of these things you could do if you just figure it out. If you're on an Android, you can do about the same thing. Screw The Commute Podcast Show Notes Episode 1049 How To Automate Your Business - https://screwthecommute.com/automatefree/ Internet Marketing Training Center - https://imtcva.org/ Higher Education Webinar – https://screwthecommute.com/webinars See Tom's Stuff – https://linktr.ee/antionandassociates 00:23 Tom's introduction to Phone Tips 01:24 Shake to Undo, Live Listen 05:23 Pin important contacts to the top 06:27 Cut an image out of a picture Entrepreneurial Resources Mentioned in This Podcast Higher Education Webinar - https://screwthecommute.com/webinars Screw The Commute - https://screwthecommute.com/ Screw The Commute Podcast App - https://screwthecommute.com/app/ Screw The Commute Podcast Producer - https://screwthecommute.com/larryguerrera/ College Ripoff Quiz - https://imtcva.org/quiz Know a young person for our Youth Episode Series? Send an email to Tom! - orders@antion.com Have a Roku box? Find Tom's Public Speaking Channel there! - https://channelstore.roku.com/details/267358/the-public-speaking-channel How To Automate Your Business - https://screwthecommute.com/automatefree/ Internet Marketing Retreat and Joint Venture Program - https://greatinternetmarketingtraining.com/ Kartra - https://screwthecommute.com/kartra/ Copywriting901 - https://copywriting901.com/ Become a Great Podcast Guest - https://screwthecommute.com/greatpodcastguest Training - https://screwthecommute.com/training Disabilities Page - https://imtcva.org/disabilities/ Tom's Patreon Page - https://screwthecommute.com/patreon/ Tom on TikTok - https://tiktok.com/@digitalmultimillionaire/ Email Tom: Tom@ScrewTheCommute.com Internet Marketing Training Center - https://imtcva.org/ Related Episodes Discount Phone Services - https://screwthecommute.com/1048/ More Entrepreneurial Resources for Home Based Business, Lifestyle Business, Passive Income, Professional Speaking and Online Business I discovered a great new headline / subject line / subheading generator that will actually analyze which headlines and subject lines are best for your market. I negotiated a deal with the developer of this revolutionary and inexpensive software. Oh, and it's good on Mac and PC. Go here: http://jvz1.com/c/41743/183906 The Wordpress Ecourse. Learn how to Make World Class Websites for $20 or less. https://screwthecommute.com/wordpressecourse/

We explore how SEO is evolving into a broader visibility strategy that spans AI overviews, chat tools, and omnichannel marketing. Lindsay Halsey shares client-ready frameworks for education, measurement, and execution that turn complexity into clear next steps.• shift from sessions to visibility and share of voice• client education using visuals and live data reviews• GA4 custom channel for AI tool referrals• AI overview tracking and imperfect but useful signals• LLMs.txt and crawl access considerations• content that shows human expertise and authorship• aligning CTAs to intent to boost conversions• redistributing effort from top-of-funnel to mid-funnel• omnichannel support including paid social and PR• audience research and journey mapping to guide strategy• practical plan: what, why, how, when cadenceGuest Contact Information: Website:  pathfinderseo.comLinkedIn: linkedin.com/in/lindsay-halseyMore from EWR and MatthewLeave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon PodcastFree SEO Consultation: www.ewrdigital.com/discovery-callWith over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online. Now, host Matthew Bertram — creator of LLM Visibility™ and the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability. Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you'll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve. Find more episodes here: youtube.com/@BestSEOPodcastbestseopodcast.combestseopodcast.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastConnect With Matthew Bertram: Website: www.matthewbertram.comInstagram: @matt_bertram_liveLinkedIn: @mattbertramlivePowered by: ewrdigital.comSupport the show

What if the reason your studio isn't as profitable as it could be… isn't because of enrollment or marketing—but because of a few simple accounting mistakes you don't even know you're making?This week I'm joined by Paul Roch, CFO, CPA, and founder of Roch Accounting Services, who specializes in helping studio owners and fitness entrepreneurs finally pay themselves what they deserve.In this episode, we dig into: 

Send us a textIf your content isn't converting, it's probably not because you need a new strategy, it's because your messaging isn't connecting.In this episode of Strut It, I'm joined by marketing expert and wedding business strategist Heidi Thompson, the founder of Evolve Your Wedding Business and author of Clone Your Best Clients. Heidi breaks down exactly how to uncover what your audience really wants, thinks, and feels so you can write content that actually converts.Whether you're a wedding professional, creative, or service provider, you'll walk away with practical tools to strengthen your message, attract the right people, and boost your ROI without reinventing your entire marketing strategy.What You'll Learn[02:17] Why truly knowing your audience is the foundation of every great marketing strategy [03:45] The psychology behind effective marketing and what most business owners get wrong [05:35] The biggest mistake creators make when identifying their ideal client [08:27] Why old-school demographic worksheets don't actually help you sell more [10:51] The “Clone Your Best Clients” method and how to identify your dream customers [14:36] The most effective way to get real audience insights (and it's not guessing) [17:27] How to ask for and conduct client interviews that reveal the gold in your messaging [20:19] The key questions that uncover what truly drives people to buy [27:17] Why refining your messaging by just 5% can completely change your results [31:58] How to apply what you learn across your website, Instagram bio, and all contentThis Week's ChallengeI want you to identify one or two of your favorite clients. The people you wish you could clone, and reach out to them. Ask if you can hop on a short call to learn what really motivated them to work with you. Use their exact words in your next piece of content or Instagram post. You'll be amazed at how it changes your results. Then DM me @elizabethmarberry and tell me what you discovered.Links + Resources MentionedHeidi's Free Resource: Clone Your Best Clients WorkbookJoin Heidi's Free Training: Build a Six-Figure Wedding BusinessConnect with Heidi: Evolve Your Wedding BusinessFollow Heidi on Instagram: @evolveyourweddingbusinessCONNECT WITH YOUR HOST, ELIZABETH MARBERRY:WORK WITH ELIZABETH Apply for your FREE Instagram Breakthrough Session with Elizabeth Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram Follow Elizabeth Marberry on Instagram, TikTok, Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.