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Meghan Gerrity, Brand Leader for Neutrogena Sun at Kenvue, joins Amanda Ma, CEO and Founder of Innovate Marketing Group, for a conversation on how creators, consumers, and communities are reshaping modern brand marketing.Drawing from her experience across iconic brands including Neutrogena, Gerber, Tic Tac, Domino Sugar, and Dr. Praeger's, Meghan shares why authentic creator content is outperforming traditional advertising, how consumer-led innovation is changing brand strategy, and why community building has become a competitive advantage.In this episode:The rise of creator-led marketingWhy consumer co-creation drives brand growthThe power of micro and nano creatorsBuilding communities that fuel loyaltyWhat brands can learn from LoveShackFancy, Dunkin', EOS, Yeti, and moreA must-listen for marketers, brand leaders, and anyone looking to build stronger consumer connections.About the guest:Meghan's drive for brand excellence has shaped her career across some of the most recognizable CPG brands, contributing to the category dominance of icons such as Domino/C&H Sugar, Gerber, Neutrogena, Tic Tac, and Sabra Hummus. She has led high‑impact go-to-market as well as digital and social strategies that elevate brands to best‑in‑class status, building programs that span always‑on content, influencer marketing, paid media and consumer activations. Her work ranges from crafting organic social ecosystems to developing full‑funnel digital campaigns for new product innovations to nationally televised events. Meghan has collaborated with partners across the spectrum—from niche micro‑influencers to household names like Martha Stewart—bringing brand stories to life with creativity, precision, and cultural relevance. Passionate about the rapidly evolving digital landscape, Meghan stays at the forefront of emerging trends, platform innovations, and consumer behavior shifts. She thrives on testing new omnichannel tactics to deliver audience‑first experiences that strengthen brand affinity and drive measurable growth. When she's not immersed in brand strategy or tuning into the latest marketing podcast, you'll likely find her thrifting for that elusive 1960s floral shift dress.Follow Meghan on LinkedIn! EventUp is brought to you by Innovate Marketing Group. An award-winning Corporate Event and Experiential Marketing Agency based in Los Angeles, California. Creating Nationwide Immersive Event Experiences to help brands connect with people. Learn more here!At Innovate Marketing Group, we've curated a collection of free resources designed to help you elevate your events and marketing efforts. Whether you're planning a company retreat or navigating the latest event trends, our tools, reports, and checklists are here to support your success and keep you at the forefront of innovation. Access them here!Follow us!Find us on LinkedIn and Instagram and catch our latest episodes on the EventUp Podcast!
Beckham, Austin Powers, & Corporate Events. Listen. Leave a Review. Get Patreon. Enjoy!! Check out The Cover to Cover Patreon! https://www.patreon.com/franjola ------------------------------ COVER TO COVER MERCH!!! CLICK HERE!! ----------------------------------- VISIT OUR SPONSORS!! ----------------------------------- Eat Healthy AND Convenient with FACTOR! Get 50% Off with Code: covertocover50off Visit factormeals.com/covertocover50off ------------------------------ Get Lifted, But Not Too High, with LUMI! Get 30% Off Your Order Visit lumigummies.com and use Code COVER ------------------------------ Shave Your Parts with MANSCAPED! Get 20% Off + Free Shipping Code: COVER Visit https://www.manscaped.com/ ------------------------------ Conquer your wellness with THRIVE! $30 Off Your First Order + A FREE $60 gift. Visit thrivemarket.com/cover ------------------------------ CASH-MERE Outside, How Bout Dat? With QUINCE! Get Free Shipping + 365 Days Return Visit www.quince.com/cover ------------------------------ Take a Mental Health Break with BETTERHELP! This episode is Sponsored by Betterhelp, get 10% off your first month, Visit BetterHelp.com/c2c ------------------------------ Shop Healthy, Eat Healthy with HUNGRYROOT! Get 40% off and A Free Gift FOR LIFE Visit hungryroot.com/cover Code: COVER ------------------------------ Better Mobile at a Better Price with MINT MOBILE! Get 3 Months for $15/Month + Free Shipping Visit MintMobile.com/cover ------------------------------ Follow Chris: http://www.franjola.fun/ https://www.instagram.com/chrisfranjola/ Follow Alex: https://www.instagram.com/conn.tv/ https://linktr.ee/Conn.TV Learn more about your ad choices. Visit megaphone.fm/adchoices
حلقة جديدة من البودكاسترز مع موسى أبو طالب،منتج سينمائي و مؤسس Event House وواحد من أبرز الأسماء في مجال تنظيم الايفنتات والحفلات في مصر، في حوار عن صناعة الفعاليات، كواليس الأفراح والحفلات الكبرى، تحديات تنظيم الايفنتات، وتجربته الجديدة في إنتاج فيلم أسد بطولة محمد رمضان وإخراج محمد دياب. بنتكلم في الحلقة عن بداية موسى أبو طالب في عالم الايفنتات، وإزاي أسس Event House، وإيه اللي بيحصل خلف الكواليس من أول البريف والفكرة لحد التصميم والتنفيذ على أرض الواقع. موسى بيشرح الفرق بين corporate events، المعارض، المؤتمرات، الأفراح، والحفلات، وإزاي كل نوع من الايفنتات ليه طبيعة مختلفة من ناحية الوقت، الإبداع، التنظيم، الميزانية، وتجربة الجمهور.الحوار كمان بيدخل في تفاصيل مهمة عن سوق الايفنتات في مصر، حجم الصناعة، المنافسة بين الشركات، وصعوبات تنظيم الحفلات والفعاليات الكبيرة من ناحية التصاريح، الضرائب، السكيورتي، السلامة، وإدارة التفاصيل الكتير اللي الجمهور غالبًا مش بيشوفها. موسى أبو طالب بيحكي كمان عن دخوله مجال السينما بالصدفة من خلال فيلم أسد، والفرق الكبير بين الإنتاج السينمائي وتنظيم الايفنتات، خصوصًا في الوقت، حجم المخاطرة، إدارة الفلوس، والتعامل مع فريق ضخم ومخرج كبير زي محمد دياب. وكمان بنتكلم عن تكاليف الأفراح في مصر، الضغط الاجتماعي، أجور الفنانين، حفلات الأهرامات، جولة The Elite، وتجارب الفشل اللي علمته دروس مهمة في البيزنس. وفي نهاية الحلقة، بنفتح فكرة جديدة:هل ممكن البودكاسترز يعملوا حدث البث المباشر؟ وموسى بيبدأ يبني تصور كامل للتجربة على الهواء، من المكان وعدد الجمهور لحد التفاعل والأسئلة والضيوف. حلقة مليانة كواليس، أرقام، قصص حقيقية، وخبرة عملية لكل حد مهتم بتنظيم الايفنتات، صناعة الحفلات، الإنتاج السينمائي، الأفراح، والبيزنس في مصر. A new episode of Elpodcasters with Moussa Abo Taleb, film producer, founder of Event House, and one of the most prominent names in Egypt's events and entertainment industry. In this episode, we dive into the world of event production, the behind-the-scenes of weddings and major concerts, the challenges of organizing events in Egypt, and his latest experience producing the film Asad, starring Mohamed Ramadan and directed by Mohamed Diab. We talk about Moussa Abo Taleb's early journey in the events industry, how he founded Event House, and what really happens behind the scenes from the first brief and concept all the way to design and execution on the ground. The conversation also explores important details about the events market in Egypt, the size of the industry, competition between companies, and the challenges of organizing major events and concerts, from permits, taxes, security, and safety to all the hidden details the audience usually never sees. Moussa Abo Taleb also shares the story of how he entered the film industry by chance through Asad, and the major differences between film production and event organization, especially when it comes to time, risk, financial management, and working with a large crew and a major director like Mohamed Diab. We also discuss wedding costs in Egypt, social pressure, artist fees, events at the Pyramids, The Elite's tour, and the failures that taught him important lessons in business. Towards the end of the episode, we open up a new idea: could Elpodcasters host a live event? Moussa starts building a full concept for the experience on the spot, from the venue and audience size to interaction, questions, and guests. An episode full of behind-the-scenes stories, real numbers, experiences, and practical insights for anyone interested in event production, concerts, film production, weddings, and business in Egypt. Production company: https://www.instagram.com/goodfellasfilmm?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw== شركة الإنتاج: https://www.instagram.com/goodfellasfilmm?utm_source=ig_web_button_share_s heet&igsh=ZDNlZDc0MzIxNw== Event house أفضل شركة في مصر لتنظيم الفعاليات المتكاملة بزاوية 360 درجة: https://ehegypt.com/ Event house, Egypt's top full-service 360 exquisite events company : https://ehegypt.com/ اسمعوا البودكاسترز على | Listen to El-Podcasters on Spotify - https://anchor.fm/elpodcasters Apple - https://podcasts.apple.com/eg/podcast/el-podcasters/id1633419184 Anghami - https://play.anghami.com/podcast/1029463712 El-Podcasters Social Media | منصات التواصل الإجتماعي للبودكاسترز: Instagram - https://www.instagram.com/elpodcasters Tiktok - https://www.tiktok.com/@elpodcasters Facebook- https://www.facebook.com/elpodcasters Linkedin - https://www.linkedin.com/company/elpodcasters/ X - https://www.twitter.com/elpodcasters Snapchat - https://snapchat.com/t/3Zbo2vzS Bassel Alzaro - https://www.instagram.com/basselalzaro https://www.facebook.com/BasselAlzaroX https://snapchat.com/t/CoWlatfk Karim Rihan - https://www.instagram.com/karimrihann Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.
Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald, interviewed Audreanna Ayala.
Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald, interviewed Audreanna Ayala.
In Episode 327, the hosts welcome Brian Frost, a Salt Lake City-based/nationally working sound engineer specializing in executive keynotes, product launches, press events, and conferences, to discuss front of house vs streaming mixes, why corporate events today end up needing so many mixes to run smoothly, and much more. This episode is sponsored by Allen & Heath and RCF.A recent contributor to Live Sound International magazine/ProSoundWeb, Brian has been sharing some killer insights into the world of high-end corporate audio on his blog and the magazine lately, and, along with Sean and Andy, he dug into those topics in this conversation. Particularly if you work corporate events of any scale, this is an episode not to miss — there's so much great, hard-learned info that Brian has to share!Episode Links:Brian Frost's Blog“The Quiet Signs: A Look At How To Determine When It's Time To Upgrade Your Console,” by Brian FrostEpisode 327 TranscriptNOTE: Mike Green, the artist who performs “Break Free” that opens every episode, has released a new album — Hang The Moon: Part One — available on all streaming platforms as well as DSPs that support spatial audio. Mikegreenmusic.com will direct folks to the vinyl release or allow them to purchase digitally. And, Mike is hitting the road with Whitney Tai for “The Record Store Tour” starting May 23 in New Orleans. Find out more here.Connect with the community on the Signal To Noise Facebook Group and Discord Server. Both are spaces for listeners to create to generate conversations around the people and topics covered in the podcast — we want your questions and comments!Also please check out and support The Roadie Clinic, Their mission is simple. “We exist to empower & heal roadies and their families by providing resources & services tailored to the struggles of the touring lifestyle.”The Signal To Noise Podcast on ProSoundWeb is co-hosted by pro audio veterans Andy Leviss and Sean Walker.Want to be a part of the show? If you have a quick tip to share, or a question for the hosts, past or future guests, or listeners at home, we'd love to include it in a future episode. You can send it to us one of two ways:1) If you want to send it in as text and have us read it, or record your own short audio file, send it to signal2noise@prosoundweb.com with the subject “Tips” or “Questions”2) If you want a quick easy way to do a short (90s or less) audio recording, go to https://www.speakpipe.com/S2N and leave us a voicemail there.
Gianna Wilkins, Director of Convention Services at the Pasadena Convention Center, and Tricia Galloway, Director of Catering Sales with Oak View Group, join Amanda Ma, CEO and Founder of Innovate Marketing Group, to share what really goes into creating impactful live event experiences behind the scenes.If you're an event marketer, meeting planner, venue professional, or brand leader looking to elevate your next conference, gala, trade show, or corporate event, this episode is packed with practical insights and real-world event planning advice.In this episode, they discuss:How brands are using events as part of their marketing strategyCreative ways to maximize convention center spacesHow food and beverage experiences enhance guest engagementWhy early collaboration with venue teams mattersCommon misconceptions about convention centers and catering servicesHow to stay creative while working within real budgetsEvent trends, activations, and memorable guest experiencesWhat brands can do to better partner with venues and service providersAbout the guests:Gianna Wilkins is the Director of Convention Services at the Pasadena Convention Center, where she oversees logistics, operations, and large-scale event execution for hundreds of events annually. She specializes in helping planners and brands transform flexible event spaces into immersive experiences while ensuring operational excellence from planning to show day.Tricia Galloway is the Director of Catering Sales with Oak View Group at the Pasadena Convention Center. She leads catering strategy and food & beverage operations for conferences, galas, trade shows, and corporate events, helping clients create elevated guest experiences through thoughtful culinary design and creative activations.Follow Tricia Galloway and Gianna Wilkins on LinkedIn!EventUp is brought to you by Innovate Marketing Group. An award-winning Corporate Event and Experiential Marketing Agency based in Los Angeles, California. Creating Nationwide Immersive Event Experiences to help brands connect with people. Learn more here!At Innovate Marketing Group, we've curated a collection of free resources designed to help you elevate your events and marketing efforts. Whether you're planning a company retreat or navigating the latest event trends, our tools, reports, and checklists are here to support your success and keep you at the forefront of innovation. Access them here!Follow us!Find us on LinkedIn and Instagram and catch our latest episodes on the EventUp Podcast!
In this wide-ranging conversation, David and Gina DiRoma cover a variety of GTD topics. They even get around to GTD and improvisational comedy. Gina is the Corporate Events and Sales Director at SAK Comedy Lab, where the motto is "we make stuff up." That's a perfect complement to David's phrase, "Make it up, make it happen."
Listen and subscribe to Money Making Conversations on iHeartRadio, Apple Podcasts, Spotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily. I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur. Keep winning! Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald, interviewed Audreanna Ayala.
If you're from Buffalo, you've probably heard the name.We sat down with DJ RanKan to talk about his journey through the local music scene, what it takes to build something real in this city, and the work that goes on behind the scenes that most people never see.From DJing to growing a presence in Buffalo's nightlife , to completely crushing iTeen, to DJing Weddings, all the way to Corporate Events, we dive deep to understand his progression, what it takes to grow in music , and so much more. This conversation goes deeper than you'd expect.Whether you're into music, business, or just supporting local—this one's worth the watch.
Judith Martinez, Director of Social Impact & Inclusion at Rare Beauty, joins Amanda Ma, CEO and Founder of Innovate Marketing Group, to explore how purpose-driven brands create meaningful impact through experiential marketing. If you're a brand leader, event strategist, or marketer looking to create experiences that actually matter, this episode will shift how you think about experiential marketing. Tune in now!From annual mental health summits to timely virtual community conversations, Judith shares how her team designs events that meet people where they are, both online and offline. They unpack what it really means to build experiences rooted in empathy, inclusion, and real community care.About the guest:Judith Martinez is a strategist, speaker, and social impact leader reimagining what leadership and brand experience look like in a more human-centered world. She currently serves as Director of Social Impact & Inclusion at Rare Beauty by Selena Gomez, where she leads global initiatives at the intersection of mental health, community, and culture. She is also the Founder of InHerShoes, a nonprofit dedicated to catalyzing courage for women and girls in leadership and life. Over the past decade, Judith has worked across brand, nonprofit, and cultural ecosystems—collaborating with global organizations, creative founders, and purpose-driven companies to design experiences that move people, not just metrics. Her work bridges purpose and influence, guiding brands and leaders toward more meaningful, inclusive, and emotionally resonant impact. A proud first-generation daughter of immigrants and a Forbes 30 Under 30 honoree, Judith has been recognized for her work advancing cross-generational equity and human-centered leadership. Her insights have been featured in Forbes, Fast Company, Refinery29, and Entrepreneur, and she has spoken on stages ranging from USC Marshall to ENVSN Fest in New York. Through her podcast Imaginal Goo, Judith explores identity, creativity, and the quieter work of becoming—inviting leaders and creators to build experiences rooted in care, intention, and connection. Based in Los Angeles, she is committed to creating a world where courage is contagious and leadership feels more human.Follow Judith on LinkedIn!EventUp is brought to you by Innovate Marketing Group. An award-winning Corporate Event and Experiential Marketing Agency based in Los Angeles, California. Creating Nationwide Immersive Event Experiences to help brands connect with people. Learn more here!At Innovate Marketing Group, we've curated a collection of free resources designed to help you elevate your events and marketing efforts. Whether you're planning a company retreat or navigating the latest event trends, our tools, reports, and checklists are here to support your success and keep you at the forefront of innovation. Access them here!Follow us!Find us on LinkedIn and Instagram and catch our latest episodes on the EventUp Podcast!Schedule a call if you're ready to take your next event to the next level.
Host Jeremy C. Park interviews Zach Hartman, founder of Forever Field Day, who highlights his Nashville, Tennessee-based business that brings creative activations and nostalgic field day games to groups and gatherings of all ages for corporate events, team building, and personal celebrations. Zach explains how the concept originated from playing flag football with friends and realizing adults miss the impact-driven games from childhood that build community, communication, and teamwork skills. He describes the business's flexibility to scale from 10 to 3,000 people, with services including custom game creation, referees, DJs, and setup for events within a 3-4 hour radius of Nashville. Zach shares a moving story about a recent event with the nonprofit, From Your Father Foundation, where children without fathers experienced joy through activities like parachute games, and he emphasizes his company's approach of incorporating philanthropy into for-profit events. The interview concludes with examples of creative games like "Plunger Pass" and information about how to learn more about Forever Field Day through their social media channels and website, https://www.foreverfieldday.com. Visit https://www.foreverfieldday.com to learn more and connect with Forever Field Day.
Most corporate events are decided long before the day arrives by decisions that rarely make it onto any planning guide. The ones that go wrong almost always trace back to the same overlooked moments in the process. Learn more: https://www.fohevents.com/ F.O.H. Events, LLC City: Fort Worth Address: 8805 Forum Way Website: https://www.fohevents.com/
![Word of Mouth Podcast with Stuart Ojelay [Nu Disco, Vocal House, Club Classics]](https://ivyfm.s3.amazonaws.com/i320/322536.jpg)
Word of Mouth Podcast with Stuart Ojelay [Nu Disco, Vocal House, Club Classics]
For everything WoM related from Tickets to Events, Merch, Tracks, Podcasts head to:https://link.v1ce.co.uk/wordofmouthevents
Recorded live at International Confex 2026 from an Evolution Dome pod, James Dickson interviews Fran Starkie and Joe Chilvers about The Training Department's new nine-module corporate production management programme. They discuss how the hands-on, modular courses bridge the gap between academic learning and real-world event production, while supporting students and career switchers. The episode covers course structure, industry partnerships, networking opportunities, accreditation plans, and practical realities of event work, plus where to find more information and a discount code (EPS200) at https://thetrainingdept.live/. Thanks to our friends at Evolution Dome for helping make these episodes possible. To keep up to date with all the news, subscribe for free here. If you would like to take part in a podcast, then please complete our submission form.
Bria Demetrius, Communications Marketing Manager at Cox Communications, joins Sara Rosas, Director of Partnerships at Innovate Marketing Group, to explore how insight-led marketing drives real performance and stronger customer connections.Bria shares her journey from broadcast journalism to consumer marketing, and how her background shaped her approach to data, storytelling, and customer experience. We dive into how marketers can turn analytics into action, design campaigns that feel human, and stay competitive in fast-moving industries like telecommunications.About the guest:Originally from Florida and now happily married and based in Atlanta, she enjoys exploring new places and bringing people together—whether through travel or hosting meaningful family gatherings at home. Professionally, she is an insight-led and performance-focused Consumer Marketing Manager with a passion for turning data into meaningful, results-driven strategies.She leads the development and execution of integrated marketing initiatives designed to elevate customer engagement, drive sales, and strengthen brand presence. With a strong emphasis on cross-functional collaboration and multi-channel campaign management, she aligns marketing efforts with broader business objectives to fuel growth and support market expansion.Her day-to-day work includes crafting compelling campaigns, leveraging analytics to optimize performance, managing vendor and agency relationships, and ensuring consistent brand messaging across every customer touchpoint. She thrives in fast-paced, dynamic environments where creativity, adaptability, and strategic thinking come together to deliver high-impact results for both brands and the audiences they serve.Follow Bria on LinkedIn!Planning a family reunion or group gathering? Download the Kinship Sync app and keep everything organized in one place.EventUp is brought to you by Innovate Marketing Group. An award-winning Corporate Event and Experiential Marketing Agency based in Los Angeles, California. Creating Nationwide Immersive Event Experiences to help brands connect with people. Learn more here!At Innovate Marketing Group, we've curated a collection of free resources designed to help you elevate your events and marketing efforts. Whether you're planning a company retreat or navigating the latest event trends, our tools, reports, and checklists are here to support your success and keep you at the forefront of innovation. Access them here!Follow us!Find us on LinkedIn and Instagram and catch our latest episodes on the EventUp Podcast!
Step into Episode 201 of On The Delo as Delo sits down with Riley, Director of Pickleball, and Casey, General Manager of Dink & Dine — a brand-new pickleball-anchored eatertainment facility that's rewriting what a night out looks like in the Valley. Four months in and sitting at a 4.9-star rating with over 110 fully organic reviews, this isn't a pickleball gym with a menu tacked on — it's something entirely different.Casey and Riley bring serious depth to this conversation. Casey went from cutting his teeth in Old Town Scottsdale's nightlife prime and graduating Scottsdale Culinary to spending 12 years growing through every level of Main Event — all the way to GM for all three Arizona locations and Regional Director covering Phoenix, Albuquerque, Denver, and Baton Rouge — before landing the opportunity to build something from the ground up with a team of hospitality consultants who asked, "Why don't we just start our own thing?" Riley's road ran through a painful divorce, a transformational pickleball flow state, a coaching company she built from scratch, overseas pickleball yacht trips, the PPA and App Tour, and even designing the world's first floating pickleball court in Croatia — before LinkedIn brought her to a facility she calls the nicest she's ever walked into. Together, they unpack four core values, the kitchen philosophy of Chef Kelly Milani, and why doing both pickleball and food at a truly high level is harder than anyone realizes — and exactly what makes Dink & Dine worth the visit.Chapter Guide (Timestamps):(0:00 - 2:38) Intro: Episode 201, Delo's 52nd Birthday & Welcome to Casey and Smiley Riley(2:39 - 6:14) Casey's Origin: New Orleans, Hurricane Katrina, Scottsdale Culinary & Old Town Nightlife(6:15 - 8:10) Main Event to Dink & Dine: 12 Years, Regional Director & The Founding Team(8:11 - 12:33) 4.9 Stars, Organic Reviews, Hospitality Philosophy & Four Core Values(12:34 - 15:23) Riley's Story: From Divorce Court to the Pickleball Court & Finding Flow State(15:24 - 19:15) PPA Tour, Floating Court in Croatia & What It Means to Be Director of Pickleball(19:16 - 20:30) Bridging the Gap: High-Level Pickleball AND High-Level Food — Neither an Afterthought(20:31 - 37:00) Chef Kelly Milani, Kitchen Philosophy, Menu Highlights, Programming & Corporate Events(37:01 - 45:47) Rapid Fire Questions, Best Menu Items & How to Connect with Dink & Dine
Ashley Erickson, Executive Experiential Strategy at Starbucks and Founder of AC Experiential, joins Sara Rosas, Director of Partnerships at Innovate Marketing Group, to break down how large organizations build corporate event strategies that align with business goals and deliver measurable impact. Listen now!If you're a marketing leader, corporate event strategist, or brand executive looking to align events with long-term business priorities, this episode is your playbook.About the guest:Ashley C. Erickson is an award-winning marketing and events leader with deep expertise in crafting large-scale brand experiences that drive impact and engagement. She has most recently served as an Executive Experiential Strategist for Starbucks, where she partnered with the Starbucks team to design and deliver the company's flagship leadership experience. Previously, Ashley led global events for Chipotle Mexican Grill, overseeing event strategy and building a comprehensive event portfolio for the brand. She is also the founder of AC Experiential, a consultancy specializing in event strategy and brand experience. A trusted advisor and industry thought leader, Ashley brings a proven track record of transforming event vision into experiences that inspire, connect, and endure.Follow Ashley on LinkedIn!EventUp is brought to you by Innovate Marketing Group. An award-winning Corporate Event and Experiential Marketing Agency based in Los Angeles, California. Creating Nationwide Immersive Event Experiences to help brands connect with people. Learn more here!At Innovate Marketing Group, we've curated a collection of free resources designed to help you elevate your events and marketing efforts. Whether you're planning a company retreat or navigating the latest event trends, our tools, reports, and checklists are here to support your success and keep you at the forefront of innovation. Access them here!Follow us!Find us on LinkedIn and Instagram and catch our latest episodes on the EventUp Podcast!Download the full State of Experiential 2026 report to explore all 10 trends, deeper insights, and real-world examples.Schedule a call if you're ready to take your next event to the next level.
Celebrate the New Year with some fabulous guests from New Jersey to Pennsylvania! We're celebrating the end of 2025 and beginning 2026 with The Monterey Grill, Dolce Italian inside the W Hotel, and cheers-ing a toast at Space Bar! *Food Farms And Chefs Radio Show, Episode 342
Michelle Aragon, former VP of Brand Marketing & Strategy at Spectrum Reach, joins Amanda Ma, CEO and Founder of Innovate Marketing Group, to talk about curiosity, change, and the power of connection in marketing. Tune in for a conversation on connection, creativity, and leading through change.About the guest:Michelle is a senior marketing leader with deep expertise at the intersection of brand, strategy, data, and demand generation. Most recently, she served as Vice President of Brand Marketing and Strategy at Spectrum Reach®, the advertising sales division of Charter Communications, where she led the transformation of the brand and connected Spectrum Reach's multiscreen advertising products to what clients need now and next. Her career spans leadership roles on both the brand and agency sides, including at MAGNA Global (IPG Mediabrands), where she steered strategic and operational initiatives across global teams to align insights, partnerships, and performance for growth. A recognized industry voice and advocate for advancing women in leadership, Michelle has served on the Operating Board of She Runs It, the Board of Trustees of Reisenbach Philanthropies, the New York Chapter of Step Up, and is a founding member of Chief. She holds a B.S. from the University of Idaho and has completed additional executive education at The Wharton School of the University of Pennsylvania.Follow Michelle on LinkedInEventUp is brought to you by Innovate Marketing Group. An award-winning Corporate Event and Experiential Marketing Agency based in Los Angeles, California. Creating Nationwide Immersive Event Experiences to help brands connect with people. Learn more here!At Innovate Marketing Group, we've curated a collection of free resources designed to help you elevate your events and marketing efforts. Whether you're planning a company retreat or navigating the latest event trends, our tools, reports, and checklists are here to support your success and keep you at the forefront of innovation. Access them here!Grab your free Experiential ROI Playbook and start turning every activation into measurable results.Follow us!Find us on LinkedIn and Instagram and catch our latest episodes on the EventUp Podcast!
Curious about what it really takes to succeed in the world of corporate events? In this episode, we sit down with Gianna Gaudini, a master corporate planner and event strategist, to explore what sets corporate events apart, how to break into the space, and how to design with intention. We also unpack attendee journey frameworks, common gaps hotels overlook when serving planners, and career shifts for those looking to level up. Whether you're a nonprofit pro or an event planner eyeing corporate gigs, this episode is packed with practical advice and behind-the-scenes wisdom.SHOW NOTES:Get 20% off her masterclass with the code: GiannaVIP https://www.giannagaudini.com/learn-from-meConnect with Gianna Gaudini:Website: https://giannagaudini.comInstagram: https://www.instagram.com/giannagaudini/Facebook: https://www.facebook.com/giannagaudini/LinkedIn: https://www.linkedin.com/in/giannagaudini/Learn more from Gianna: https://www.giannagaudini.com/learn-from-meRegister & learn more about the 2025 Better Events Conference: https://bettereventspod.com/conferenceJoin the paid Better Events Community: https://bettereventspodcast.substack.com/Buy Us a Coffee Link: https://www.buymeacoffee.com/bettereventspodTHANKS FOR THE LOVE! Love this podcast? Please share with your event friends, tag us, and leave a review!Leave us a rating on Spotify: https://open.spotify.com/show/04ivq77TMgF5HhJHJOMe1VLeave us a review on Apple Podcast: https://podcasts.apple.com/us/podcast/better-events/id1561944117——FOLLOW US ON INSTAGRAM:@bettereventspod@loganstrategygroup_events (Logan)@epeventsllc (Mary)
Discover the magical blend of comedy and entertainment in the corporate world with Tom Elliott, a celebrated corporate event host and comedy magician from Gloucestershire, UK. In this episode of The Brand Called You, host Ashutosh Garg dives into Tom's fascinating journey—from humble beginnings hosting children's parties to captivating audiences at large corporate galas.Tom shares the secrets behind engaging distracted audiences, building rapport in seconds, improvising under pressure, and the art of blending humor with magic. Learn about his innovative team-building event “The Office Magician,” the challenges and rewards of hosting, and the importance of clean, inclusive humor in diverse settings. Plus, hear a hilarious story of a magic trick gone wrong—and how failing in public can be turned into comedy gold!If you love behind-the-scenes insights, practical hosting tips, or simply enjoy a good laugh, this episode is for you!
Al Nassar, Sr. Manager, Special Events at The Walt Disney Company, joins Amanda Ma, CEO and Founder of Innovate Marketing Group, to explore how Disney crafts emotional connections, handles thousand-person hiccups, and stages before-dawn ceremonies at the castle. Learn practical tips on leadership, vendor collaboration, and protecting your reputation in the industry.About the guest: In 1991, Al was asked to start a new team at the Disneyland Resort called Operations Special Events. The role focused on managing event logistics while protecting the guest experience—a position that quickly became one of the greatest blessings of his life. Over the years, Al has created countless memorable experiences and built lasting relationships that bring joy to every event he touches.Married for 25 years to his wife Gina, who works on the Communications Events team at Disneyland, Al values family and balance above all. When he's not enjoying time with loved ones at the Colorado River, he can often be found supporting friends' events or speaking to professionals and students about his decades of experience in the industry.Al is also the author of Keeping It Special, a book filled with heartfelt stories and lessons from his 35 years of creating magic behind the scenes at Disney. The book is available at KeepingItSpecial.comFollow Al on LinkedIn!EventUp is brought to you by Innovate Marketing Group. An award-winning Corporate Event and Experiential Marketing Agency based in Los Angeles, California. Creating Nationwide Immersive Event Experiences to help brands connect with people. Learn more here!At Innovate Marketing Group, we've curated a collection of free resources designed to help you elevate your events and marketing efforts. Whether you're planning a company retreat or navigating the latest event trends, our tools, reports, and checklists are here to support your success and keep you at the forefront of innovation. Access them here!Follow us!Find us on LinkedIn and Instagram and catch our latest episodes on the EventUp Podcast!
Allie Galloway, Senior Director, Global Events and Experiential Marketing at Yahoo, joins Amanda Ma, CEO and Founder of Innovate Marketing Group, to talk about designing memorable brand activations, leading inspired teams, and staying ahead in experiential marketing. Tune in now and get inspired to reimagine your next event.About the guest:As a Director of Events on the Yahoo Events and Experiential team, Allie Galloway is a passionate and energetic leader with a career built around elevating global brand experiences that drive revenue growth and foster brand affinity. Allie was named to BizBash 500: 2021's Most Influential Event Professionals & Event Marketers' 35 Under 35 Experiential Marketing's Next Generation in 2018. Most recently, she was a finalist for The Drum Awards B2B for Best Internal Company Event: 2021 For the Win Sales Conference and Most Innovative or Creative Use of Content: Yahoo's New Kind of NewFront, and won Best Reimagined Event Experience for BizBash Event Style Awards 2020 for her work on Build It: WFH Edition. From building multi-million dollar conferences to producing XR videos, Allie's experience spans a wide range of events in the entertainment and technology industries. Before joining AOL in 2015, Allie worked for Sony Music Entertainment, creating bespoke meet & greet and intimate live performance sessions for A-list talent across the Southwest. Allie received her BA in Creative Writing from California State University, Long Beach, and resides in Boulder, CO with her husband, two children, and golden retriever.Follow Allie on LinkedIn!EventUp is brought to you by Innovate Marketing Group. An award-winning Corporate Event and Experiential Marketing Agency based in Los Angeles, California. Creating Nationwide Immersive Event Experiences to help brands connect with people. Learn more here!At Innovate Marketing Group, we've curated a collection of free resources designed to help you elevate your events and marketing efforts. Whether you're planning a company retreat or navigating the latest event trends, our tools, reports, and checklists are here to support your success and keep you at the forefront of innovation. Access them here!Follow us!Find us on LinkedIn and Instagram and catch our latest episodes on the EventUp Podcast!
Keyana Kashfi, Global Senior Director, Head of Experiential and Content Production at Spotify, joins Amanda Ma, CEO and Founder of Innovate Marketing Group, to share how Spotify turns audiences into true fans. From Spotify Wrapped to global activations, Keyana reveals how fandom, content, and technology create authentic brand experiences worldwide.About the guest:Keyana Kashfi is the Global Senior Director and Head of Experiential & Content Production for Spotify. She is the Executive Producer, bringing Spotify's brand to life through experiences and global content and leads a best-in-class team of global producers. Keyana spearheads production for Spotify's largest owned and operated executions, such as Stream On, concert series, and festivals such as Cannes Lions, an execution that attracts over four thousand attendees. She also supervises Spotify's other global tentpoles and franchises, such as the Spotify Supper series which has helped to influence millions in won revenue for Spotify's advertising business. In addition, Keyana's team executes Spotify O&O events and content to celebrate and promote the artists, creators, and tools available on Spotify's platform - all in support of Spotify's mission. Recently Keyana and her team have launched two new offerings that further extend on-platform media buys and support brand music strategies with a Branded Live Event offering and AUX. Keyana has spent her career in production with a focus on media and entertainment brands, executing both B2B and B2C activations and content. Prior to joining Spotify, she served as a producer and led production and video content teams for organizations such as NBC, Vevo, Discovery Communications (now Warner Bros, Discovery), and CNN. Keyana is a coveted collaborator and leader within the industry and was named one of the “Connect Corporate 40 Under 40” by BizBash in 2021. She was named a 2023 Top Women in Media by Cynopsis Media. She also now serves as a juror on awards in the production space. She has a Master of Arts from Pace University in Media and Communications, and a Bachelor of Fine Arts from Concordia University in Montreal, Canada. Originally from Canada, Keyana has spent the bulk of her career living in New York and Los Angeles - or in the air, traveling to create memorable experiences in all corners of the world.Follow Keyana on LinkedIn!EventUp is brought to you by Innovate Marketing Group. An award-winning Corporate Event and Experiential Marketing Agency based in Los Angeles, California. Creating Nationwide Immersive Event Experiences to help brands connect with people. Learn more here!At Innovate Marketing Group, we've curated a collection of free resources designed to help you elevate your events and marketing efforts. Whether you're planning a company retreat or navigating the latest event trends, our tools, reports, and checklists are here to support your success and keep you at the forefront of innovation. Access them here!Follow us!Find us on LinkedIn and Instagram and catch our latest episodes on the EventUp Podcast!
The iconic events ecosystem isn't like corporate events, and if you've been trying to land these event roles with a corporate mindset, that's why you're getting stuck. In this episode, I'm breaking down what I mean when I say “iconic events” (and what they are not), why these events operate completely differently from the corporate events world, how careers are actually built in this ecosystem and what you can start doing now to position yourself for global stages like Wimbledon, the Oscars, the Olympics, and beyond.If you're serious about stepping into an iconic events career and you want to go deeper, A FLAIR for Iconic Events starts soon. It's my 8 week program designed to help you cross over into the iconic events world with strategy, network, and confidence. Enrollment is open now!https://lauralloydevents.com/a-flair-for-iconic-eventsGet a copy of my 2 NEW FREEBIES:21 Places to Find Iconic Event OpportunitiesA super simple and straightforward resource to help you uncover where opportunities for your dream events existhttps://iconicevents.thrivecart.com/21-places-iconic-events-opportunitiesThe Iconic Events Career Evolution GuideGet this powerful, no fluff (and not so basic) guide for event pros craving more. Whether you're shifting sectors, re-entering after a break, or finally ready to go after big events, this guide will help you get started: https://iconicevents.thrivecart.com/the-iconic-events-career-evolution-guide/Support Laura:https://www.buymeacoffee.com/laurayarblloyd Connect with Laura:LinkedIn: https://www.linkedin.com/in/laurayarbroughlloydWebsite: https://www.lauralloydevents.comInstagram: https://www.instagram.com/lauralloydevents and https://www.instagram.com/aflairforvipeventsYoutube: https://www.youtube.com/@laurayarbroughlloyd
Jimmy Knowles, Global Head of Experiential at Canva, joins Amanda Ma, CEO and Founder of Innovate Marketing Group, to explore how creativity and play fuel brand success. From bold ideas to community-driven events, Jimmy shares how experiential activations are transforming the way global brands connect and grow.About the guest:Jimmy Knowles leads Global Experiential Marketing at Canva, where he designs culture-driven experiences that bring communities together worldwide. He spearheaded Canva Create, the flagship event that drew 2.5M registrants in April 2025, and launched Canva's first Developer Conference, Canva Extend. Jimmy has helped Canva shine on global stages from Mardi Gras to Cannes Lions, elevating the brand for over 250 million users.Before Canva, Jimmy spent a decade at CIVIC Entertainment Group, producing award-winning campaigns for Airbnb, Disney, and Meta, including the Grand Ex Award-winning Airbnb Open 2016. A proud Ithaca College alum, Jimmy now calls Los Angeles home after years on the East Coast.Follow Jimmy on LinkedIn!EventUp is brought to you by Innovate Marketing Group. An award-winning Corporate Event and Experiential Marketing Agency based in Los Angeles, California. Creating Nationwide Immersive Event Experiences to help brands connect with people. Learn more here!At Innovate Marketing Group, we've curated a collection of free resources designed to help you elevate your events and marketing efforts. Whether you're planning a company retreat or navigating the latest event trends, our tools, reports, and checklists are here to support your success and keep you at the forefront of innovation. Access them here!Follow us!Find us on LinkedIn and Instagram and catch our latest episodes on the EventUp Podcast!
The season's almost wrapped. Budgets are in. And for many event marketers, that means it's time to shift into prep mode for 2026. But where do you start? And how do you plan with intention, not just habit?While every company is approaching things a little differently, seasoned event pros know this moment sets the tone for next year's success. But too often, planning gets lost in spreadsheets, silos, or surface-level reflection.So Coty Adams is stepping in to host—and we're bringing back two strategic voices to share how they're approaching 2026: what's shifting, what's working, and how to make your planning process more effective than ever.→ Sarah Gannon (Director, Corporate Events at MathWorks), a 25-year industry leader and recognized voice in corporate experiential marketing and strategic event planning→ Garrett Burnett (Head of Global Events at Silicon Labs), a seasoned global event leader with a strong track record across user conferences, trade shows, and international activationsIn this episode, you'll learn: ✅ How experienced marketers audit the past season and spot what to improve ✅ Where to begin when mapping out a 2026 strategy rooted in results ✅ Small tactical shifts that lead to stronger alignment and fewer planning misstepsIf you're ready to prep with purpose (not guesswork) this is your starting line.----------------------------------Connect with them:Sarah Gannon: https://www.linkedin.com/in/sarahehamilton/ Garrett Burnett: https://www.linkedin.com/in/garrett-burnett/Connect With UsCoty Adams: https://www.linkedin.com/in/cotykadams/Matt Kleinrock: https://www.linkedin.com/in/matt-kleinrock-9613b22b/Our Company: https://rockwayexhibits.com/
Alyson Strickler-Vazquez, Head of Strategic Events at Webflow, joins Amanda Ma, CEO and Founder at Innovate Marketing Group, to discuss her journey in event marketing and how she turns limited budgets into high-impact experiences. Listeners will learn:Smart ways to stretch budgets without losing impactHow to design experiences that truly stick with attendeesBalancing innovation, storytelling, and strategy in event planningInspiring teams and partners to think biggerWhether you're in events, marketing, or creative strategy, Alyson delivers practical insights and stories you won't want to miss.About the guest:Alyson Strickler-Vazquez is an award-winning event marketing trailblazer with over 15 years of experience spanning Fortune 200 manufacturing, global travel management, and the fast-paced world of tech. From scaling global meeting departments to managing multi-million-dollar event portfolios, Alyson has built a career creating bold events that inspire, engage, and deliver real business results. She is currently the Head of Strategic Events at Webflow, where she leads the company's flagship conference and external experiences, turning creativity and storytelling into a competitive advantage. Named a 2024 Event Marketer Changemaker and Budget Warrior, and the winner of the 2025 EX Award for Best Meeting Experience (under 5,000 attendees), Alyson seamlessly blends creativity with data-driven insights to design trade shows, activations, incentive programs, and sales kickoffs that leave a lasting impression. Her work goes beyond events—building powerful brand experiences that resonate deeply with audiences, driving long-term engagement and revenue. Through innovative leadership, she's saved companies millions while elevating their brands on a global scale.Follow Alyson on LinkedIn!EventUp is brought to you by Innovate Marketing Group. An award-winning Corporate Event and Experiential Marketing Agency based in Los Angeles, California. Creating Nationwide Immersive Event Experiences to help brands connect with people. Learn more here!At Innovate Marketing Group, we've curated a collection of free resources designed to help you elevate your events and marketing efforts. Whether you're planning a company retreat or navigating the latest event trends, our tools, reports, and checklists are here to support your success and keep you at the forefront of innovation. Access them here!Follow us!Find us on LinkedIn and Instagram and catch our latest episodes on the EventUp Podcast!
Tired of business trips that feel like a copy-paste of the same sterile ballroom and conference room? How do you transform a mandatory work trip into a memorable, culturally-rich experience? In this episode, we tackle the secret to planning truly authentic corporate events that leave a lasting impact on attendees. We sit down with a master of the craft, Renee Jacobs, the Chief Operating Officer of MGME (McVeigh Global Meetings and Events), to uncover how professionals can escape the corporate bubble and genuinely connect with a destination.Join us as Renee Jacobs pulls back the curtain on the MICE (Meetings, Incentives, Conferences, and Exhibitions) industry. She shares a wealth of corporate event planning ideas that go far beyond the typical agenda. We explore the powerful shift in MICE industry trends toward creating genuine "sense of place" activities, from sourcing local food for a surprise culinary competition to organizing city-wide "dine-arounds" for groups of up to a thousand people. Renee reveals how selecting unique corporate event venues—like historic castles in Ireland, the iconic Raffles Hotel in Singapore, or the Alvear Palace in Buenos Aires—is the critical first step in setting the stage for an immersive experience.The conversation also delves into the growing importance of integrating corporate social responsibility activities into the itinerary. Renee explains how CSR initiatives, such as local beach cleanups, tree planting, or bringing supplies to a local school, can be powerfully grounding experiences that connect attendees to the community in a meaningful way, even on a tight schedule. From fishing for piranhas in the Amazon to multi-million dollar gala dinners at the Emirates Palace in Abu Dhabi, Renee shares unforgettable stories and practical strategies that prove business travel doesn't have to be boring. This episode is packed with inspiration for creating your own authentic corporate events.About Our Guest:Renee Jacobs is the Chief Operating Officer of MGME (McVeigh Global Meetings and Events), a leading global agency specializing in event planning for Fortune 500 companies, life science organizations, and major associations. With a passion for travel that began in high school, Renee has built a remarkable career in the MICE industry. Her journey includes roles at The Compass Group, the Journal of Commerce, and WorldTEK, where she honed her expertise in planning large-scale commercial trade shows, exhibitions, and incentive trips across the globe before joining MGME and rising to her current role as COO.TIMESTAMPS / CHAPTERS:(00:00) Win a Luxury Cruise to Alaska!(05:21) Introducing Renee Jacobs: A Leader in the MICE Industry(09:21) The Scale of MGME: From Advisory Boards to Fan Activations(14:24) The Big Question: How to Make Corporate Events Authentic(15:33) Strategy 1: Choosing Unique Corporate Event Venues(17:40) Strategy 2: Creating Authentic Culinary Experiences(20:52) Strategy 3: Engaging Local Culture & Artisans(23:06) Behind the Scenes of a Multi-Million Dollar Event(24:50) Strategy 4: Integrating Corporate Social Responsibility (CSR)(29:00) How to Partner with MGME for Your Next Event(32:35) Final Thoughts: The Power of Authentic TravelLinksEnter the GiveawayInstagramYouTubeLinkedInProduced by Podcast Studio X.
In this episode, Jared breaks down why wedding gigs are more than just love songs and aisle walks—they're bootcamp for high-end corporate events. He challenges the misconception that weddings are beneath serious musicians and makes a bold case that mastering weddings is essential if you want to book—and keep booking—lucrative corporate gigs. He shares how professionalism, gear standards, collaboration, and performance versatility all overlap between the two event types, and how saying “no” to weddings might actually be costing you corporate opportunities
Glenn Chamoff, Head of Sales and Partnerships at HAI, joins Amanda Ma, CEO & Founder of Innovate Marketing Group, to share how milestone campaigns can drive brand growth through storytelling, strategy, and authentic connection. Tune in now!About the guest:Before joining HAI in October 2022, Glenn Chamoff held sales leadership roles at top firms like Unisys and CSC (now DXC), as well as niche software companies. He has a proven track record of shaping buyer journeys through lead development, nurturing, and strategic engagement. At HAI, he leads with a focus on innovation, automation, and results. A history buff with a passion for New York, the Civil War, and baseball, Glenn brings his love for storytelling into his sales work at HAI.Connect with Glenn on LinkedIn!The Anniversary Collective is now The Milestone Collective — same mission, fresh new name! Check out the updated site to see what's new!EventUp is brought to you by Innovate Marketing Group. An award-winning Corporate Event and Experiential Marketing Agency based in Los Angeles, California. Creating Nationwide Immersive Event Experiences to help brands connect with people. Learn more here!At Innovate Marketing Group, we've curated a collection of free resources designed to help you elevate your events and marketing efforts. Whether you're planning a company retreat or navigating the latest event trends, our tools, reports, and checklists are here to support your success and keep you at the forefront of innovation. Access them here!Follow us!Find us on LinkedIn and Instagram and catch our latest episodes on the EventUp Podcast!
Suzette Ford-Duffus, Head of Meeting and Events at Taco Bell joins Amanda Ma, CEO & Founder at Innovate Marketing Group, to discuss Taco Bell's bold experiential strategy, viral brand moments, and how events can drive real cultural and business impact.About the guest:Suzette is an award-winning, innovative leader with 20+ years' experience in experiential events and conferences. She spearheads the creative development and implementation of large-scale, complex projects that enhance brand awareness and/or generate franchisee investment. Suzette is fiscally savvy, having managed budgets from $100K to millions of dollars. Her unique professional authenticity inspires teams to excel in all areas. At Taco Bell, Suzette is responsible for driving strategic planning, project management and event execution for events, with a strong focus on franchisee meetings, incentive trips, team member events and consumer events. A key highlight is executing the first Taco Bell Hotel consumer pop up experience that created fanatical brand love and led to the best sales month in Taco Bell history. Prior to Taco Bell, Suzette also successfully produced events and managed marketing campaigns for other major brands, including Disney and American Heart Association. These events garnered global interest from media, celebrities, partner organizations, sponsors, board members, staff and fans. Suzette is based in Orange County, California with her husband and two children. She is a proud graduate of California State University - Fullerton.Follow Suzette in LinkedIn!EventUp is brought to you by Innovate Marketing Group. An award-winning Corporate Event and Experiential Marketing Agency based in Los Angeles, California. Creating Nationwide Immersive Event Experiences to help brands connect with people. To learn more, click here.At Innovate Marketing Group, we've curated a collection of free resources designed to help you elevate your events and marketing efforts. Whether you're planning a company retreat or navigating the latest event trends, our tools, reports, and checklists are here to support your success and keep you at the forefront of innovation. Click here to learn more!Follow us on:LinkedInEventUp PodcastInstagram
In this episode, we break down why playing hip hop at corporate events can actually hurt your brand as a professional DJ. From client expectations to event energy, not every party needs a club vibe.If you're a mobile DJ, wedding DJ, or corporate event DJ looking to grow your business, this episode is for you. Learn how to read the room, build client trust, and choose the right playlists for professional settings.
Brooke Berry, Head of Creator Development at Snapchat joins Sara Rosas, Director of Partnerships at Innovate Marketing Group to discuss how Snapchat is reshaping their creator culture! Tune in now!About the guest: Brooke began her career in 2012 working with writers, directors, and producers in Scripted Television at Creative Artist Agency (CAA). During her time at CAA, she worked her way up to become the assistant to a Scripted TV Literary Agent, where she learned how a show goes from conception to launch. She left CAA in 2014 to expand her experience and work at digital talent companies like Fullscreen, Big Frame, and AwesomenessTV. During her time at AwesomenessTV, Brooke worked on the Talent Partnerships team, helping bridge the gap between sales, content, distribution, and creators. She then leveraged her expertise in content strategy, marketing, and creators to become the first social media manager for VidCon, where she ran social media for the convention, shaped their editorial voice, and expanded their social reach. Now as the Head of Creator Development at Snapchat, Brooke's work with creators, celebrities, and talent has been integral in helping creators of all kinds find success in a highly competitive market, strengthening Snapchat's relationship with creators. Whether Brooke is educating creators on the platform, advising on content strategy or facilitating partnerships, she is a strategic advisor guiding creators along their journey on Snapchat.Follow Brooke on LinkedIn!EventUp is brought to you by Innovate Marketing Group. An award-winning Corporate Event and Experiential Marketing Agency based in Los Angeles, California. Creating Nationwide Immersive Event Experiences to help brands connect with people. To learn more, click here.At Innovate Marketing Group, we've curated a collection of free resources designed to help you elevate your events and marketing efforts. Whether you're planning a company retreat or navigating the latest event trends, our tools, reports, and checklists are here to support your success and keep you at the forefront of innovation. Click here to learn more!Follow us!Find us on LinkedIn, EventUp Podcast, and Instagram
We made it—100 episodes of EventUp!Thank you for being part of this incredible journey. Whether you're a longtime listener or just discovering us, this special milestone episode is all about reflection, recognition, and reinspiration.Join host Amanda as we look back on unforgettable moments from the past 99 episodes—spotlighting the innovators, marketers, event leaders, and creative thinkers who've shaped the way we connect and engage through experience.Featured Audio Clip Highlights:59. The Power of Experiential Marketing – Melissa Cintrón-Muñoz60. Events from a Bird's Eye View – Elise Schoening55. What Makes an Event Go From Good to Great – Micaela Christophe54. Dodgers Foundation Unites L.A. through Events – Erin Edwards48. Find the Right Destination for Your Next Event – Virginie De Visscher52. The Ultimate Immersive Experience – Megan Pulver29. Bringing the Biggest Sporting Event to L.A. – Allison Citelli57. Unleash Your Marketing Magic – Jerry Shen56. Branding Unveiled – Lucy Cheng51. 2023 Marketing Trends – Christina Garnett22. Creating a Killer Brand – Kalika Yap61. Company Culture for IMPACT – Jaya Prasad44. The Magic is in the Data – Jonathan KazarianEventUp is brought to you by Innovate Marketing Group. An award-winning Corporate Event and Experiential Marketing Agency based in Los Angeles, California. Creating Nationwide Immersive Event Experiences to help brands connect with people. To learn more, click here.At Innovate Marketing Group, we've curated a collection of free resources designed to help you elevate your events and marketing efforts. Whether you're planning a company retreat or navigating the latest event trends, our tools, reports, and checklists are here to support your success and keep you at the forefront of innovation. Click here to learn more!Follow us!Find us on LinkedIn, EventUp Podcast, and Instagram
Maria Chilewicz. VP, Head of Brand at Who Gives A Crap, joins Amanda Ma, CEO & Founder at Innovate Marketing Group to talk about turning bold ideas into brand love. This episode is packed with insights on how to break through the noise with purpose and personality. Listen now!About the guest:Maria, a seasoned brand leader with 17 years of global CPG experience, is dedicated to building brands that benefit both the planet and people. Currently leading the brand team at Who Gives a Crap, she focuses on profitable growth and oversees brand management, communications, and consumer and brand insights. With previous roles at P&G, Coty and Dollar Shave Club, Maria brings expertise in growing brands both in big international organizations and start-up to scale-up businesses, leveraging innovation, consumer insights and visual storytelling.Follow Maria on LinkedIn!EventUp is brought to you by Innovate Marketing Group. An award-winning Corporate Event and Experiential Marketing Agency based in Los Angeles, California. Creating Nationwide Immersive Event Experiences to help brands connect with people. To learn more, click here.At Innovate Marketing Group, we've curated a collection of free resources designed to help you elevate your events and marketing efforts. Whether you're planning a company retreat or navigating the latest event trends, our tools, reports, and checklists are here to support your success and keep you at the forefront of innovation. Click here to learn more!Follow us!Find us on LinkedIn, EventUp Podcast, and Instagram
Anuj Chhabra, Portfolio Lead at Pernod Ricard, joins Amanda Ma, CEO & Founder at Innovate Marketing Group for a powerful conversation on brand evolution. Expect insights on experiential marketing, human-centered leadership, and how staying curious can future-proof your career. Listen now!About the guest:Anuj is a classically-trained brand marketer currently managing Pernod Ricard's industry-leading mezcal portfolio of Del Maguey and Ojo de Tigre. Prior to this role, Anuj served on the brand marketing teams of iconic billion dollar spirits brands including Johnnie Walker, Absolut Vodka and Malibu Rum. Anuj started his career at Procter & Gamble on Old Spice & Gillette. He strives to be an empowering and inclusive people leader/champion, learning from and elevating those around him. He enjoys bringing others together through products and experiences as he's done leading Absolut's Coachella activation and launches like Malibu Peach.Follow Anuj on LinkedIn!EventUp is brought to you by Innovate Marketing Group. An award-winning Corporate Event and Experiential Marketing Agency based in Los Angeles, California. Creating Nationwide Immersive Event Experiences to help brands connect with people. To learn more, click here.Follow us!Find us on LinkedIn, EventUp Podcast LinkedIn , and Instagram
Channing Hamlet, Managing Director and Co-Founder of Objective, Investment Banking & Valuation, joins Amanda Ma, CEO & Founder of Innovate Marketing Group, to discuss the rising "flight to quality" in the event industry. Learn how consolidation is transforming the landscape — and how event businesses can adapt, scale, and thrive in a shifting market.About the guest:Channing Hamlet is the Managing Director and Co-Founder of Objective, Investment Banking & Valuation. He leads the firm's Business Services & Life Sciences Practice. With over 25 years of experience in investment banking and business valuation, Channing brings deep expertise and strategic insight to Objective's clients. His recent notable transactions include the sale of 360 Destination Management to H.I.G. Capital and Supreme to Trinity Hunt Partners. An active member of the Los Angeles advisor community, Channing has served on the boards of the Exit Planning Institute, ACG LA, and EO LA. He is also passionate about philanthropy, particularly through his involvement with Reality Changers. Prior to joining Objective, Mr. Hamlet served as a Managing Director of Cabrillo Advisors, where he was instrumental in both leading their M&A execution and growing the valuation practice from inception into a national entity serving more than 700 clients in five years. Previously, he served as a Director at Vistage; Principal at LLR Partners, a $260 million private-equity firm; and member of Legg Mason's Investment Banking group. He has a Master's Degree in Operations Research and a Bachelor of Science in Mechanical Engineering from Cornell University. He holds FINRA Series 7, 63 and 79 licenses and is a Registered Representative of BA Securities LLC, Member FINRA SIPC.Connect with Channing Hamlet on LinkedIn hereRead about the sale of 360 Destination Management Group hereDownload the The Introspective CEO's Guide to Selling a Business, a high-level workbook covering key considerations for those contemplating a sale here.Objective, Investment Banking & Valuation is a leading firm serving middle market companies across key industries including Business Services, Consumer, Healthcare Tech, Life Sciences, Manufacturing, and Technology. We offer M&A advisory through our investment banking group and a full suite of valuation services for tax, financial reporting, and strategic planning. Since 2006, our team has completed over 500 M&A deals and thousands of valuations. Learn more at objectiveibv.comThis podcast episode is for informational purposes only and does not constitute investment, legal, or tax advice. Securities offered through BA Securities, LLC, Member FINRA, SIPC. Objective and BA Securities, LLC are separate, unaffiliated entities.EventUp is brought to you by Innovate Marketing Group. An award-winning Corporate Event and Experiential Marketing Agency based in Los Angeles, California. Creating Nationwide Immersive Event Experiences to help brands connect with people. To learn more, click here.Follow us!Find us on LinkedIn, EventUp Podcast LinkedIn , and Instagram
Join the Imagen Community on Facebook to continue the discussions between episodes.In this episode of Workflows, Scott Wyden Kivowitz welcomes Chip Dizárd, an accomplished photographer known for his seamless transition from wedding to corporate photography, including exciting ventures like shooting at the White House.Chip Dizárd is a photographer and serial entrepreneur who teaches creative entrepreneurs the secrets to growing their businesses. He teaches skills to thrive in business through educational videos, in-depth training, mentoring programs, consulting, and educating groups through public speaking. Chip has mastered social media marketing, positive engagement, and how to turn inquiries into life-long client relationships. He provides top-quality brand and headshot photography and audio/visual services to his corporate and non-profit clients. Chip is excited to help the developing, seasoned creatives take their business and brand to the next level.Chip Dizárd shares his journey from wedding photographer to corporate and headshot specialist, his experiences photographing high-profile events, and his trusted strategies for managing an expanding portfolio using tools like Imagen and 17 Hats. Dive into insights on everything from efficient photography workflows to the importance of CRM in nurturing client relationships and boosting business efficiency."Being intentional about your work and relationships is key to growing as a photographer."Resources17 HatsHoneyBookChatGPTWhy You Should ListenGet inspired by Chip Dizárd's journey from weddings to corporate photography.Learn how to effectively manage a photography business with CRMs.Hear strategies for high-pressure photography environments.Discover the power of AI in streamlining your photography workflow.Understand the vital role of relationships and client communication in growing your business.Tune in to the Workflows podcast and discover how Chip Dizárd leverages technology and relationships to enhance his photography business while offering practical advice for photographers seeking to optimize their workflows.(00:00) - Chip Dizard (00:32) - White House Photography Experience (03:42) - Managing High Volume Shoots (07:11) - Importance of CRM in Photography Business (14:07) - Balancing Corporate and Wedding Photography (15:37) - Struggles with Batch Emails (21:18) - Time-Saving Tips for Photographers (28:08) - Capturing Meaningful Moments
Jill Manoff, Editor-in-Chief at Glossy and Modern Retail, joins Amanda Ma, CEO & Founder of Innovate Marketing Group in covering the future of fashion media, and elevating brand voices through editorial power. Tune in and get inspired!About the guest:Jill Manoff is the editor-in-chief of Digiday Media's Glossy and Modern Retail, which explores the transformation of the fashion, beauty and retail industries through the lens of digital and technology. She oversees the editorial content and growth strategy of the media brands, launched in 2016 and 2019, respectively. Manoff joined Digiday Media from Mode Media, where she was the editor of Glam.com starting in July 2015. Prior, she was the editor of searsStyle and head copywriter in Sears' apparel division. She spent the start of her career in St. Louis as the fashion editor of Alive magazine, the fashion director and co-founder of Saint Louis Fashion Week, and a freelance fashion stylist, working for brands including Anheuser-Busch and Caleres.Follow Jill Manoff on LinkedIn!EventUp is brought to you by Innovate Marketing Group. An award-winning Corporate Event and Experiential Marketing Agency based in Los Angeles, California. Creating Nationwide Immersive Event Experiences to help brands connect with people. To learn more, click here.Follow us!Find us on LinkedIn, EventUp Podcast LinkedIn , and Instagram
Join Amanda Ma, CEO & Founder and Jacqueline Ho, VP of Accounts of Innovate Marketing Group as they share 6 proven strategies to elevate your creator events. Learn how to pick the right creators, design content-worthy experiences, boost real-time engagement, and measure ROI. Perfect for marketers and event pros looking to build more authentic, impactful campaigns.Ready to level up your creator campaigns? Download the full Influencer Management Checklist here.EventUp is brought to you by Innovate Marketing Group. An award-winning Corporate Event and Experiential Marketing Agency based in Los Angeles, California. Creating Nationwide Immersive Event Experiences to help brands connect with people. To learn more, click here.Follow us!Find us on LinkedIn, EventUp Podcast LinkedIn , and Instagram
Young MC is a Grammy Award winning rapper and musical producer. He is known for his hit "Bust a Move" as well as co-writing Tone Loc's biggest hits. He is currently making new music and producing new artists, as well as performing on the "I Love the 90s" tour. We discuss his new music, the music business, artists he's worked with and more! 0:00:00 - Intro0:00:21 - Accolades 0:01:30 - New Music & Performing 0:06:29 - Producing New Artists & Mentoring 0:11:35 - Collaborations & Performing Them Live 0:14:52 - Education & Business Sense 0:16:18 - Turning Down Michael Jackson Song 0:17:15 - Looking Back On Career0:18:52 - Different Producers 0:20:20 - Fun Catchy Vibe Style 0:21:55 - Respect of NWA 0:23:00 - We're All In The Same Gang 0:28:25 - Physical Music & Meet n Greet 0:30:15 - Casino Shows & Headlining Shows 0:32:50 - I Love the 90s Shows & Mark McGrath 0:34:40 - Drummers & Rock Connections 0:40:10 - Demos & Unreleased Songs 0:42:05 - Film, TV & Commercials 0:43:35 - Corporate Events 0:45:40 - Relationship with Vanilla Ice 0:47:30 - Dr. Dre & Evolving with Side Businesses 0:49:41 - Using A.I. in Music 0:51:15 - Remixed by Diplo 0:52:32 - Freestyle Rap 0:53:00 - Train, Flavor Flav & Public Enemy 0:54:54 - Mili Vanili & Lip Syncing 0:56:40 - Grief & Healthy Living 0:58:33 - Letting the World Know 1:01:05 - Outro Young MC website:https://youngmc.com/Chuck Shute link tree:https://linktr.ee/chuck_shuteSupport the showThanks for Listening & Shute for the Moon!
In celebration of International Women's Month, we're spotlighting the incredible women transforming the events industry. From redefining leadership to driving innovation, these trailblazers share their journeys, challenges, and the lessons that helped them break barriers.In this special episode, we discuss:
Simona Ezell, Broadcast Marketing Lead at Experian, joins Amanda Ma, CEO & Founder of Innovate Marketing Group and learn how Experian leverages sponsorships with athletes and major events to craft compelling brand stories that resonate with audiences. Don't miss out!About the guest:Simona Ezell is the Broadcast Marketing Lead at Experian, where she oversees Direct-to-Consumer marketing strategies across Linear TV, Streaming and Audio. With six years of working at Experian, Simona has been spearheading branding initiatives and various product launches for both general market and multicultural marketing campaigns. Simona holds a Master's degree in Strategic PR from The George Washington University, and her background includes working with both PR and media agencies. Based in Orange County, Simona enjoys being a mom, traveling and streaming her favorite shows on the go.Take control of your credit with Experian! Sign up for free to access your credit report and score, improve your score instantly with Experian Boost, and explore personalized financial offers—all designed to help you save time and money.We're Top 3!
Sacha Tani Ching, Director of Sales and Marketing at the LA Memorial Coliseum, joins Amanda Ma, CEO & Founder of Innovate Marketing Group as she shares her extensive experience in the event planning industry. Highlighting memorable events, challenges and innovations in event planning. Tune in now!About the guest:Sacha Tani Ching – Event Sales Leader, Hospitality Pro, and LA Enthusiast With over a decade of experience in event sales, marketing, and business development, Sacha Tani Ching is a dynamic leader in the events and hospitality industry. As Director of Sales & Marketing at the iconic Los Angeles Memorial Coliseum, she drives revenue growth and positions the venue as a premier destination for high-profile events. Known for her creative strategies and ability to build lasting relationships, Sacha thrives at blending innovation and hospitality. Her career includes impressive achievements at Universal Studios Hollywood, where she grew the inbound market by 91%, and at the LA Tourism and Convention Board, where she delivered unforgettable experiences for major clients like LinkedIn and Royal Bank of Canada. Whether she's collaborating with industry professionals or managing large-scale events, Sacha brings passion, professionalism, and a touch of fun to every project. Outside of work, Sacha loves spending time with her young son and family, exploring LA's hidden gems, sipping matcha lattes, or tending to her thriving plant collection. With a deep love for hospitality and the city she calls home, Sacha embodies the creative and vibrant spirit of Los Angeles in everything she does.Follow Sacha Tani Ching on LinkedIn!We're Top 3!
I met Chris though my friend Erik Allen and our conversation was amazing. His insight in living a life you want no matter what your going though was epic. We talked about men's health. Life and becoming the person you want to be. Chris Ruden is an amputee, Type 1 diabetic record-holding powerlifter, motivational keynote speaker, author, and disabled model who was featured on The Rock's hit TV show “Titan Games”. From being humiliated and labeled broken because of his disability to struggling with mental health and living in a non disabled-inclusive world, Chris learned to turn his obstacles into opportunities, now using his badass bionic arm, diabetes technology, and message of “creating your world without limits” to impact people around the world.Leading Keynote Speaker: Disability Inclusion, Change Management & DEI Expert for Corporate Events
Should your Corporate Event or Tradeshow have a Theme? Corporate Event Marketer & Trade Show professional, Kimberly Kee of Kee Consulting, joins Jim Cermak of Trade Show University to discuss the right way to incorporate theming at your next trade show, conference, expo and event!Please LIKE and SUBSCRIBE!!** Want More LEADS, More SALES and More PROFITS at your next Trade Show? Book a free 15-minute strategy call here: https://calendly.com/tradeshowuThe goal of event marketing is to package a message using elements like costumes, sets, and scripts to create meaningful connections between companies and their buyers.The Importance of Themes:• Themes create a unifying experience for events like sales kickoffs or user conferences.• Themes help in planning event details, ensuring a cohesive experience that reinforces the overall message.• Themes should align with the company's or industry's current situation; they don't always need to be extravagant. ◦ A somber theme can be appropriate during difficult times. ◦ A more exciting theme can highlight company advancements.• Theming strengthens brand identity and connects with the event audience.Creating a Theme• The theming process can be quick, but it may require brainstorming and mind mapping to develop the right theme.• Consider the event's objectives and key messages when developing a theme.• A strong theme should be marketed in advance to build anticipation and excitement.• Incorporate the theme into all aspects of the event, including branding, visual elements, and themed activities.• For instance, a "level up" theme can use video game elements like leaderboards and avatars to engage attendees.Examples of Impactful Themes• "Level Up": Uses video game references to create a positive and exciting atmosphere.• "Better Together": Focuses on unity and teamwork, especially useful during times of uncertainty or change.Avoiding Themes That Fall Flat• Themes that are too abstract or lack a clear connection to the audience can fall flat.• Ensure the theme lends itself to specific activities and is easy to understand.• The theme should evoke emotion and create anticipation.Top Tips for Event Themes• Base themes on key objectives and messages.• Make the theme memorable and catchy to create a unifying environment.• Integrate the theme into every detail of the event, from keynote speakers to breakout sessions.• The goal is to create an immersive experience where the theme is evident even when attendees aren't actively thinking about it.The Importance of Food• Food can significantly impact an event.• Align food with the theme such as having a gourmet nacho station and corn dog vendor at an arcade-themed event.Kimberly's Top Takeaway• A well-executed theme is one of the most important elements of a hosted event, as it unifies the experience and makes the event memorable.Connect with Kimberly Kee:• Email: Kimberly@Keyconsulting.com • https://www.linkedin.com/in/kimberlyakee/Connect with Jim Cermak:• Email: jim@tradeshowu.biz• https://www.linkedin.com/in/jimcermak/#theme #tradeshows #branding #strategy #events #corporateevents
In this episode, we sit down with Mollie & Sunna, the powerhouse duo behind Bash Please, one of the most forward-thinking event planning and design firms in the industry. With backgrounds in luxury hospitality, private catering, and large-scale event production, they've built a firm known for its intentionality, authenticity, and ability to create multi-day experiences that leave a lasting impact. They dive into why experience matters in event planning, how they've strategically navigated both weddings and corporate events, and what it truly takes to stand out in an industry saturated with trends and Instagram-driven expectations. From why they prioritize hiring local vendors in destination events to their perspective on elevating corporate retreats beyond the boardroom, this conversation is packed with wisdom for planners, photographers, and creatives alike. If you're looking to level up your business, refine your brand, and break free from the noise, this episode is a must-listen.
Nashville's own Benji Harris, a gifted songwriter and composer, joins us to unravel the profound influence of music on the corporate world. From his early days forming a band in middle school to sharing stages with country stars, Benji has skillfully woven his experiences into his work with Song Division—pioneering a unique approach to employee engagement and company culture through music. Prepare to be captivated by his journey and insights on using music to transform attitudes and behaviors within corporate environments. Explore the power of musical team-building exercises where skepticism morphs into enthusiasm and teamwork. Benji sheds light on the science behind these experiences, from the release of dopamine and oxytocin, to the tangible shift in mood and collaboration among team members. He emphasizes the fun factor with engaging elements like costumes and props, which break down barriers and foster genuine connections. This approach not only reinforces core values but also creates a memorable shared experience that lingers long after the event. Our conversation goes beyond music to reveal how Sandler training techniques can revolutionize communication, both in sales and personal interactions. We touch on the concept of "planned spontaneity," where preparation meets intuition for a seamless presentation style. Whether you're aiming to boost team cohesion or enhance your leadership skills, the insights shared in this episode offer a fresh perspective on nurturing a cohesive work environment. Tune in to discover how music and communication strategies can lead to meaningful professional and personal growth. (00:02) Music in Corporate Culture (11:31) Musical Team Building Experiences (20:07) The Power of Musical Team Building (33:27) Effective Communication Techniques in Sales (46:03) Podcast Promotion and Copyright Protection (00:02) Music in Corporate Culture This chapter welcomes Nashville-based songwriter, composer, and educator Benji Harris, who shares his journey from discovering the emotional power of music as a child to becoming a professional musician. We explore Benji's path, from forming his first band in middle school to performing with country stars and eventually finding his place in Nashville. The conversation shifts to his involvement with Song Division, a company that brings music into the corporate world to enhance employee engagement and company culture. Benji explains how Song Division uses music as a universal language to foster connection, bonding, and retention among teams through unique musical experiences at corporate events. The discussion touches on the synergy between music and corporate culture, highlighting how music can influence attitudes and behaviors, aligning with concepts like Sandler's success triangle of behavior, attitude, and technique. (11:31) Musical Team Building Experiences This chapter explores the transformative power of music in team-building activities within corporate environments. I discuss how music can effectively convey core values by not only highlighting their importance but also illustrating the consequences of not adhering to them. By engaging participants in a unique song-writing exercise, where initial skepticism and discomfort give way to excitement and camaraderie, teams experience a tangible shift in behavior and mindset. This process leverages the science of music to foster dopamine and oxytocin release, enhancing mood and bonding among team members. By providing fun elements like costumes and props, we encourage participants to embrace the experience fully, resulting in improved collaboration and lasting connections. (20:07) The Power of Musical Team Building This chapter explores the transformative power of music in building team cohesion and enhancing leadership development. We discuss the often-overlooked element of trust within new teams, emphasizing its critical role alongside technical aspects like roles and responsibilities. The chapter highlights a unique program that uses music as a tool to foster trust and understanding among team members, allowing them to connect on a deeper level by sharing personal motivations and values. Through songwriting, teams create a shared experience that breaks down workplace barriers, encouraging open communication and strengthening company culture. We reflect on the reactions of executives who witness the unexpected yet powerful impact of this approach, affirming the importance of innovative strategies in nurturing a positive and cohesive work environment. (33:27) Effective Communication Techniques in Sales This chapter explores the transformative impact of Sandler training on both professional and personal interactions. I discuss how the Sandler method has revolutionized my sales approach by providing a structured way to guide conversations with potential clients, emphasizing the importance of asking the right questions and allowing the client to do most of the talking. This methodology extends beyond the sales environment, influencing personal relationships and interactions. We also examine the concept of "planned spontaneity," where preparation and practice allow for a confident, flexible presentation style that appears spontaneous to the audience. Sharing experiences from being on stage, I highlight how self-deprecation and audience engagement create a relaxed atmosphere, making presentations more relatable and enjoyable. Through these strategies, the chapter underscores the value of preparation, intuition, and adaptability in effectively connecting with an audience. (46:03) Podcast Promotion and Copyright Protection This chapter is an introduction to the How to Succeed podcast featuring Benji Harris. I invite you to stay tuned for our upcoming episodes, which will be available for download on your favorite podcast platforms. Our goal is to provide valuable insights and strategies to help you succeed in your endeavors. I look forward to sharing more content with you soon, and until then, I wish you good selling.
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