Podcasts about inspired how

Velkommen til Kortslutning, sportspodcast-edition!Neida, vi kjører en ny klassisk Kortslutning-diskusjon på KI og hvor vi står på LLMer+koding i dag. Hvorfor er det så vanskelig å diskutere effekten LLMer vil ha på måten vi jobber på? Hva, hvis noe, vil effekten være? Er det verdt å bytte tre iterasjoner med skitkode mot 40kvm regnskog? Stiller vi feil spørsmål? Vet vi egentlig i det hele tatt hva programmering egentlig er?I løpet av episoden nevner Mikael et par bøker, legger med navn på de her så de er lette å finne igjen:Inspired: How to Create Tech Products Customers Love - av Marty CaganOvercrowded: Designing Meaningful Products in a World Awash with Ideas - av Roberto Verganti---Følg oss og send oss meldinger på @kortslutning.fun. Hosted on Acast. See acast.com/privacy for more information.

Karen Suarez: How to Design Communication Channels to Protect Agile Team Focus, and Avoid Interruptions Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes. As a first-time Scrum Master managing a team of 15-20 people, Karen focused primarily on protecting them from constant interruptions in their open office space. However, she soon realized this approach was creating barriers between the team and stakeholders. Karen developed strategies to balance protection with accessibility by establishing "office hours" when the team could be interrupted, creating dedicated communication channels (like Slack) to collect stakeholder questions, and always including the Product Owner when change requests came in. This balanced approach maintained team focus while keeping communication lines open. In this segment, we refer to the Coach Your Product Owner e-course, available to all who need to support their product owners with understanding, and adopting an Agile way of working. Self-reflection Question: How might creating structured interruption times help your team maintain focus while still remaining accessible to stakeholders? Featured Book of the Week: The Scrum Guide Karen recommends repeatedly reading The Scrum Guide throughout your Agile journey. She finds she learns something new with each reading as her interpretation evolves with experience. Karen also highlights "Inspired: How to Create Tech Products Customers Love" by Marty Cagan, which helped her better understand the Product Owner role and gave her practical tools to support POs in their responsibilities. About Karen Suarez  Karen is a dedicated Scrum Master with a long experience driving agile transformations and fostering high-performing teams. She is passionate about continuous learning, and excels in aligning agile practices with organizational innovation. You can link with Karen Suarez on LinkedIn.

In this conversation on this week's podcast, Adam Warburton, Co-Founder of Rove, shares his journey from being a Chief Product Officer at large firms like Co-op and Travelex, to co-founding his startup, Rove. He discusses the challenges and learnings from transitioning to a startup environment, the importance of prototyping and user feedback, and the balance between being product-led and sales-led.Featured LinksFollow Adam on LinkedIn  Rove  Co-op Marty Cagan's book 'Inspired: How to Create Tech Products Customers Love'Chapters 00:00 Expectation vs. Reality in Happiness05:08 Transitioning from Corporate to Startup Life10:05 The Importance of Prototyping and User Feedback14:58 Navigating Product vs. Sales-Led Strategies20:00 The Value of Co-Founders in Entrepreneurship25:13 Learning from Experience: Shaping Product Practices29:46 Pragmatism Over Theory in Product Management35:08 Coaching and Training: Evolving PerspectivesKey takeawaysHappiness is expectation divided by reality.Transitioning from corporate to startup life brings unexpected challenges.Prototyping and user feedback are crucial in early stages.Navigating product vs. sales led strategies is essential for growth.Co-founders significantly enhance the entrepreneurial experience.Pragmatism often trumps theoretical frameworks in product management.Learning from experience shapes product practices.The importance of being adaptable in product strategies.Building a prototype can lead to significant traction.Coaching should focus on maximizing impact with available resources.Our HostsLily Smith enjoys working as a consultant product manager with early-stage and growing startups and as a mentor to other product managers. She's currently Chief Product Officer at BBC Maestro, and has spent 13 years in the tech industry working with startups in the SaaS and mobile space. She's worked on a diverse range of products – leading the product teams through discovery, prototyping, testing and delivery. Lily also founded ProductTank Bristol and runs ProductCamp in Bristol and Bath. Randy Silver is a Leadership & Product Coach and Consultant. He gets teams unstuck, helping you to supercharge your results. Randy's held interim CPO and Leadership roles at scale-ups and SMEs, advised start-ups, and been Head of Product at HSBC and Sainsbury's. He participated in Silicon Valley Product Group's Coaching the Coaches forum, and speaks frequently at conferences and events. You can join one of communities he runs for CPOs (CPO Circles), Product Managers (Product In the {A}ether) and Product Coaches. He's the author of What Do We Do Now? A Product Manager's Guide to Strategy in the Time of COVID-19. A recovering music journalist and editor, Randy also launched Amazon's music stores in the US & UK.

Send us a textMarty Cagan is a Silicon Valley-based product executive with more than 20 years of experience with industry leaders including eBay, AOL, Netscape Communications and Hewlett-Packard. Marty is the author of the book “Inspired: How to Create Products Customers Love” which presents techniques for creating winning products. Before founding the Silicon Valley Product Group to pursue his interests in helping others create successful products through his writing, speaking, and advising, Martin was most recently the original leader of Product and Design for eBay, where he was responsible for defining products and services for the company's global e-commerce trading site. Marty now works with technology companies from across the globe on improving both innovation and velocity. Support the show

Shaun Clowes is the chief product officer at Confluent and former CPO at Salesforce's MuleSoft and at Metromile. He was also the first head of growth at Atlassian, where he led product for Jira Agile and built the first-ever B2B growth team. In our conversation, we discuss:• Why most PMs are bad, and how to fix this• Why great AI products are all about the data• Why he changed his mind about being data-driven• How to build your B2B growth team• How to choose your next career stop• Much more—Brought to you by:• Enterpret—Transform customer feedback into product growth• BuildBetter—AI for product teams• Wix Studio—The web creation platform built for agencies—Find the transcript at: https://www.lennysnewsletter.com/p/why-great-ai-products-are-all-about-the-data-shaun-clowes—Where to find Shaun Clowes:• X: https://x.com/ShaunMClowes• LinkedIn: https://www.linkedin.com/in/shaun-clowes-80795014/• Website: https://shaunclowes.com/about-shaun• Reforge: https://www.reforge.com/profiles/shaun-clowes—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Shaun's background(05:08) The state of product management(09:33) Becoming a 10x product manager(13:23) Specific ways to leverage AI in product management(17:15) Feedback rivers(19:20) AI's impact on data management(24:35) The future of enterprise businesses with AI(35:41) Data-driven decision-making(45:50) Building effective growth teams(50:18) The evolution of product-led growth(56:16) Career insights and decision-making(01:07:45) Failure corner(01:12:32) Final thoughts and lightning round—Referenced:• Steve Blank's website: https://steveblank.com/• Getting Out of the Building. 2 Minutes to See Why: https://www.youtube.com/watch?v=TbMgWr1YVfs• OpenAI: https://openai.com/• Claude: https://claude.ai/• Sachin Rekhi on LinkedIn: https://www.linkedin.com/in/sachinrekhi/• Video: Building Your Product Intuition with Feedback Rivers: https://www.sachinrekhi.com/video-building-your-product-intuition-with-feedback-rivers• Confluent: https://www.confluent.io• Workday: https://www.workday.com/• Lenny and Friends Summit: https://lennyssummit.com/• A conversation with OpenAI's CPO Kevin Weil, Anthropic's CPO Mike Krieger, and Sarah Guo: https://www.youtube.com/watch?v=IxkvVZua28k• Anthropic: https://www.anthropic.com/• Salesforce: https://www.salesforce.com/• Atlassian: https://www.atlassian.com/• Jira: https://www.atlassian.com/software/jira• Ashby: https://www.ashbyhq.com/• Occam's razor: https://en.wikipedia.org/wiki/Occam%27s_razor• Breaking the rules of growth: Why Shopify bans KPIs, optimizes for churn, prioritizes intuition, and builds toward a 100-year vision | Archie Abrams (VP Product, Head of Growth at Shopify): https://www.lennysnewsletter.com/p/shopifys-growth-archie-abrams• Charlie Munger quote: https://www.goodreads.com/quotes/11903426-show-me-the-incentive-and-i-ll-show-you-the-outcome• Elena Verna on how B2B growth is changing, product-led growth, product-led sales, why you should go freemium not trial, what features to make free, and much more: https://www.lennysnewsletter.com/p/elena-verna-on-why-every-company• The ultimate guide to product-led sales | Elena Verna: https://www.lennysnewsletter.com/p/the-ultimate-guide-to-product-led• Metromile: https://www.metromile.com/• Tom Kennedy on LinkedIn: https://www.linkedin.com/in/tom-kennedy-37356b2b/• Building Wiz: the fastest-growing startup in history | Raaz Herzberg (CMO and VP Product Strategy): https://www.lennysnewsletter.com/p/building-wiz-raaz-herzberg• Wiz: https://www.wiz.io• Colin Powell's 40-70 rule: https://www.42courses.com/blog/home/2019/12/10/colin-powells-40-70-rule• Detroiters on Netflix: https://www.netflix.com/title/80165019• Glean: https://www.glean.com/• Radical Candor: Be a Kick-Ass Boss Without Losing Your Humanity: https://www.amazon.com/Radical-Candor-Kick-Ass-Without-Humanity/dp/1250103509• Listen: Five Simple Tools to Meet Your Everyday Parenting Challenges: https://www.amazon.com/Listen-Simple-Everyday-Parenting-Challenges/dp/0997459301• Empress Falls Canyon and abseiling: https://bmac.com.au/blue-mountains-canyoning/empress-falls-canyon-and-abseiling—Recommended books:• The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses: https://www.amazon.com/Lean-Startup-Entrepreneurs-Continuous-Innovation/dp/0307887898• Inspired: How to Create Products Customers Love: https://www.amazon.com/Inspired-Create-Products-Customers-Love/dp/0981690408—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.—Lenny may be an investor in the companies discussed. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

Marty Cagan was ten years into his engineering career when he began questioning the purpose of his work. Frustrated with the products he was building, he wondered why they were necessary—but soon, he realized that asking "why" was the job of the product manager, not the engineer. So, he became one. Not just any product manager, but a leading expert in the field. Now, through Silicon Valley Product Group, Marty helps companies transform the work behind their products to build meaningful results. Marty Cagan is a well-known product management expert, author, and partner at Silicon Valley Product Group (SVPG). With decades of experience, he has held leadership roles at companies like eBay, Netscape Communications, and HP.In this episode, Dart and Marty discuss:- Key elements of top product teams- Best practices in product management- Capabilities and responsibilities of a product manager- The core principles of product culture- How processes can kill companies- 3 non-negotiables for product managers- And other topics…Marty Cagan is a well-known product management expert, author, and partner at Silicon Valley Product Group (SVPG). He is best known for his book Inspired: How to Create Products Customers Love, which is widely regarded as a key resource in product management. With decades of experience, including leadership roles at companies like eBay, Netscape Communications, and HP, Marty has a deep understanding of what it takes to build successful products. He is recognized for his emphasis on creating empowered product teams, focusing on solving customer problems, and building a strong product culture.Marty is a graduate of the University of California at Santa Cruz and the Stanford University Executive Institute. His latest book, Transformed: Moving to the Product Operating Model, explores how successful product organizations operate and provides insights on transforming companies into ones that consistently deliver great products. Resources mentioned:Transformed, by Marty Cagan: https://www.amazon.com/Transformed-Becoming-Product-Driven-Company-Silicon/dp/1119697336Empowered, by Marty Cagan: https://www.amazon.com/Empowered-Ordinary-People-Extraordinary-Products/dp/B08MV6VRGY  Inspired, by Marty Cagan: https://www.amazon.com/Inspired-Marty-Cagan-audiobook/dp/B07BDQVC45 The Song of Significance, by Seth Godin: https://www.amazon.com/Song-Significance-New-Manifesto-Teams/dp/B0BWPSHCXS Loved, by Martina Lauchengco: https://www.amazon.com/Loved-Rethink-Marketing-Tech-Products/dp/B09WFRB5TX Connect with Marty:www.svpg.com 

Marty Cagan is a Silicon Valley-based product executive with more than 20 years of experience with industry leaders including eBay, AOL, Netscape Communications and Hewlett-Packard. Marty is the author of the book “Inspired: How to Create Products Customers Love” which presents techniques for creating winning products. Before founding the Silicon Valley Product Group to pursue his interests in helping others create successful products through his writing, speaking, and advising, Martin was most recently the original leader of Product and Design for eBay, where he was responsible for defining products and services for the company's global e-commerce trading site. Marty now works with technology companies from across the globe on improving both innovation and velocity. Support the Show.

Marty Cagan is a luminary in the world of product. He's the author of two of the most foundational books for product teams and product leaders (Inspired and Empowered), he's the founder of Silicon Valley Product Group (one of the longest-running product advisory groups), and he's almost certainly worked with more product leaders and teams than any human alive. Now he's releasing his newest book, Transformed, which is sure to become a staple of tech-powered companies worldwide. Marty's previous appearance on our show remains one of the most popular episodes to date. In this conversation, we discuss:• The rise of “product management theater”• Changes in the PM role post-ZIRP and the shift from growth to build functions• The disconnect between good product companies and online product advice• How over-hiring has created challenges in the product industry• The most important skills for PMs to build• How to know if you're on a “feature team”• The potential disruption of product management by AI• Marty's new book, Transformed: Moving to the Product Operating Model• Four new competencies required for successful product organizations—Brought to you by:• Sprig—Build a product people love• Eppo—Run reliable, impactful experiments• Vanta—Automate compliance. Simplify security.—Find the transcript for this episode and all past episodes at: https://www.lennyspodcast.com/episodes/. Today's transcript will be live by 8 a.m. PT.—Where to find Marty Cagan:• X: https://twitter.com/cagan• LinkedIn: https://www.linkedin.com/in/cagan/• Silicon Valley Product Group: https://www.svpg.com/—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Marty's background(04:46) His take on the state of product management(12:08) Product management theater(18:33) Feature teams vs. empowered product teams(24:48) Skills of a real product manager(29:27) The product management reckoning is here(32:05) Taking control of your product management career(34:59) The challenge of finding reliable product management advice(40:18) The disconnect between good product companies and the product management community(44:23) Top-down vs. bottom-up cultures(47:06) The shift in product management post-ZIRP era(49:44) The changing landscape of product management(52:05) The disruption of PM skills by AI(55:56) The purpose and content of Marty's new book, Transformed(01:02:05) The product operating model(01:08:27) New competencies required for successful product teams(01:11:25) Marty's thoughts on product ops(01:15:13) Advice for founders who don't want product managers(01:18:06) Lightning round—Referenced:• Transformed: Moving to the Product Operating Model: https://www.amazon.com/Transformed-Becoming-Product-Driven-Company-Silicon/dp/1119697336• Inspired: How to Create Tech Products Customers Love: https://www.amazon.com/INSPIRED-Create-Tech-Products-Customers/dp/1119387507• Empowered: Ordinary People, Extraordinary Products: https://www.amazon.com/EMPOWERED-Ordinary-Extraordinary-Products-Silicon/dp/111969129X• The nature of product | Marty Cagan, Silicon Valley Product Group: https://www.lennyspodcast.com/the-nature-of-product-marty-cagan-silicon-valley-product-group/• Product Leadership Theater: https://www.svpg.com/product-leadership-theater/• Product Management Theater: https://www.svpg.com/product-management-theater/• Linear: https://linear.app/• How Linear builds product: https://www.lennysnewsletter.com/p/how-linear-builds-product• Brian Chesky's new playbook: https://www.lennyspodcast.com/brian-cheskys-new-playbook/• Mamas, don't let your babies grow up to be coders, Jensen Huang warns: https://www.theregister.com/2024/02/27/jensen_huang_coders/• Epic Waste: https://www.svpg.com/epic-waste/• What is scrum and how to get started: https://www.atlassian.com/agile/scrum• CSPO: https://www.scrumalliance.org/get-certified/product-owner-track/certified-scrum-product-owner• PSPO: https://www.scrum.org/courses/professional-scrum-product-owner-training• Jira: https://www.atlassian.com/software/jira• Continuous Discovery Habits: Discover Products That Create Customer Value and Business Value: https://www.amazon.com/Continuous-Discovery-Habits-Discover-Products/dp/1736633309• Shreyas Doshi on LinkedIn: https://www.linkedin.com/in/shreyasdoshi/• Ben Erez's LinkedIn post: https://www.linkedin.com/feed/update/urn:li:activity:7168978777966891008/• Oracle: https://www.oracle.com/• The essence of product management | Christian Idiodi (SVPG): https://www.lennyspodcast.com/the-essence-of-product-management-christian-idiodi-svpg/• Making Meta | Andrew ‘Boz' Bosworth (CTO): https://www.lennyspodcast.com/making-meta-andrew-boz-bosworth-cto/• Building a long and meaningful career | Nikhyl Singhal (Meta, Google): https://www.lennyspodcast.com/building-a-long-and-meaningful-career-nikhyl-singhal-meta-google/• Partners at SVPG: https://www.svpg.com/team/• Trainline: https://www.thetrainline.com/• Almosafer: https://global.almosafer.com/• Expedia: https://www.expedia.com/• Shopify: https://www.shopify.com/• Salesforce: https://www.salesforce.com/• The ultimate guide to product operations | Melissa Perri and Denise Tilles: https://www.lennyspodcast.com/the-ultimate-guide-to-product-operations-melissa-perri-and-denise-tilles/• Understanding the role of product ops | Christine Itwaru (Pendo): https://www.lennyspodcast.com/understanding-the-role-of-product-ops-christine-itwaru-pendo/• Build: An Unorthodox Guide to Making Things Worth Making: https://www.amazon.com/Build-Unorthodox-Guide-Making-Things/dp/0063046067• What's Our Problem?: A Self-Help Book for Societies: https://www.amazon.com/Whats-Our-Problem-Self-Help-Societies/dp/B0BVGH6T1Q• Rivian: https://rivian.com/• AI-1 airbag vest: https://www.klim.com/Ai-1-Airbag-Vest-3046-000• Leslie Lamport's quote: https://quotefancy.com/quote/3702194/Leslie-Lamport-If-you-re-thinking-without-writing-you-only-think-you-re-thinking• Joan Didion's quote: https://www.goodreads.com/quotes/264509-i-don-t-know-what-i-think-until-i-write-it—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.—Lenny may be an investor in the companies discussed. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

Marty Cagan is the founder and a partner at Silicon Valley Product Group, a leading product consultancy that aims to get companies to work "the way that the best companies work". He is the author of two desk references for product managers: "Inspired", aimed at product teams, and "Empowered", aimed at product leaders. He has since come to realise that "the way the best companies work" is too vague a term, and also that many companies have no idea where to get started. He's now back with "Transformed", a book that aims to get companies to adopt the Product Operating Model. A message from this episode's sponsor - New York Product Conference Join hundreds of other product people in New York City on April 18th 2024 for the New York Product Conference! You'll learn from some of the best minds in product today — including Dennis Crowley (Founder of Foursquare), Sahil Lavingia (Founder of Gumroad), April Dunford (product positioning expert and bestselling author) and so many others through masterclass keynotes, interactive working sessions, small group discussions and more. Topics covered include Product Strategy, Product Leadership, AI for Product Managers, Customer Research, and more.  Pricing increases on the first of the month, so you'll want to register soon. Plus, use the code OneKnightInProduct and save another $50 when you register! Episode highlights:   1. It was finally important to give the Product Operating Model a name Whilst Marty doesn't like to unnecessarily label things, or have any sniff of "process" for the sake of process, he started to realise that just saying "the way the best companies work" was too vague and handwavy. However, the core principles of great product companies and product teams have not changed, and this isn't a framework. 2. Marty and SVPG didn't invent any of this stuff, and you shouldn't listen to him (or anyone) uncritically These days, it's fashionable to beat up product "thought leaders" and complain that they're being too dogmatic, idealistic, or unrealistic. But, SVPG didn't invent any of these principles, they just observed them in the best-performing product companies. It's still important to apply critical thinking and make sure they make sense to you and your organisation. 3. Product managers and product leaders have more power and more responsibility than they realise It's not always easy to transform, and there are limits to how far you can go bottoms-up, but you can generally make progress one step at a time. There's an incredible amount of onus on product leaders to evangelise and champion this change and, if they can't (or won't) do it, they shouldn't be product leaders. 4. Not everyone in an organisation will understand why it's transforming, or want to be transformed It's easy to see this as something that just affects product teams, but the whole organisation needs to buy into the change. Reading bits of "Inspired" at them, or talking about the number of experiments you've done this week, is unlikely to sway them, You need to show business results and real impact and make them care about it on their terms. 5. There are four key competencies for a successful transformation, and they need investing in The competencies remain the same... Product Managers, Product Leaders, "proper" Product Designers (not just pixel pushers) and Tech Leads who care as much about what they're building as how they're building it. If you just expect to get results with a disengaged, outsourced engineering team, graphic designers and product owners, you're going to be disappointed. 6. Sometimes you need help to know what good looks like It's easy for people like us to sit there and talk about the benefits of product transformation and how we should all definitely do it but, for some people, this is all alien. In cases like this, a good product coach can be the difference between success and failure. But, there are so many product coaches these days, so make sure you get a good one. Check out "Transformed" "The most common question after reading INSPIRED and EMPOWERED has been: "Yes, we want to work this way, but the way we work today is so different, and so deeply ingrained, is it even possible for a company like ours to transform to the product model?" TRANSFORMED was written to bridge the gap between where most companies are right now and where they need to be. The leaders of these companies know they must transform to compete in an era of rapidly changing enabling technology, but most of them have never operated this way before. " Check it out on Amazon. Check out "Empowered" "Most people think it's because these companies are somehow able to find and attract a level of talent that makes this innovation possible. But the real advantage these companies have is not so much who they hire, but rather how they enable their people to work together to solve hard problems and create extraordinary products. The goal of EMPOWERED is to provide you, as a leader of product management, product design, or engineering, with everything you'll need to create just such an environment. " Check it out on Amazon. Check out "Inspired" "How do today's most successful tech companies―Amazon, Google, Facebook, Netflix, Tesla―design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than most tech companies. In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love―and that will work for your business. " Check it out on Amazon. Contact Marty You can catch up with Marty at Silicon Valley Product Group or follow him on LinkedIn. Related episodes you should like: Survive the Feature Factory by Applying Product Thinking to Product Thinking (John Cutler, Product Evangelist & Coach @ Amplitude) The Five Dysfunctions of Product Management Teams (Saeed Khan, Founder @ Transformation Labs) How to Build an Effective Product Organisation (Marty Cagan, Author "Empowered" & "Inspired") Pragmatic Digital Transformation in Traditional Industries (Dan Chapman, Director, Product Line Leader @ Merck) Optimising Product Planning with the Quartz Open Framework (Steve Johnson, Product Coach) Surviving a Lack of Product Thinking & Riding the Product Maturity Curve (Nis Frome, VP Product @ Feedback Loop) Is this Seriously Game Over for Scrum? (David Pereira, Editor @ Serious Scrum) Transforming companies & instilling a product mindset (Dave Martin, Founder @ Right to Left)

Megan Cook is the head of product for Atlassian's Jira software, which is used by 75% of Fortune 500 companies, has over 125,000 customers globally, over 15 different products, and is by far the most popular project management tool in the world. Megan has been at Atlassian for just under 11 years, and before this role, she was an analyst, a developer, and an Agile coach. In our conversation, we discuss:• How to get buy-in for your ideas• The value of starting small• How, and why, creating space for play is so essential• How Jira stays ahead of endless competition• Atlassian's approach to launching new product lines• Tactical tips for making remote work, work• A personal failure and the lessons learned from it—Brought to you by:• Teal—Your personal career growth platform• Sprig—Build a product people love• Vanta—Automate compliance. Simplify security.—Find the transcript for this episode and all past episodes at: https://www.lennyspodcast.com/episodes/. Today's transcript will be live by 8 a.m. PT.—Where to find Megan Cook:• X: https://twitter.com/meganwcook• LinkedIn: https://www.linkedin.com/in/cookmegan—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Megan's background(03:50) Creating space for play and psychological safety on teams(07:36) Peer feedback groups(10:30) Sharing stories of failure(13:33) The “10 dollar” game for priorities(15:24) Advice on making remote work, work(24:16) Getting buy-in for your ideas(28:33) The importance of staying open-minded(34:05) A quick summary of how to get buy-in(36:45) Fighting the good fight(38:15) Identifying customer pain points(43:04) Starting small and showing success(46:08) Launching new product lines(53:35) Atlassian's gated process for new product ideas(58:00) How Jira stays ahead of competitors(01:04:28) Learning from failure(01:08:30) Fight club(01:10:08) Lightning round—Referenced:• Jira: https://www.atlassian.com/software/jira• Atlassian: https://www.atlassian.com/• Bitbucket: https://bitbucket.org/product• Ben Crowe on LinkedIn: https://www.linkedin.com/in/ben-crowe-67299714/• Ash Barty on X: https://twitter.com/ashbarty• Atlassian's blog, Work Life: https://www.atlassian.com/blog• Lessons learned: 1,000 days of distributed at Atlassian: https://www.atlassian.com/blog/distributed-work/distributed-work-report• New research: How to make time for the work that matters: https://www.atlassian.com/blog/distributed-work/calendar-redesign-experiment• Atlas: https://www.atlassian.com/software/atlas• Confluence: https://www.atlassian.com/software/confluence• Lenny's swag store: https://lennyswag.com/• What is CSAT and how do you measure it?: https://www.qualtrics.com/experience-management/customer/what-is-csat• The UX research reckoning is here | Judd Antin (Airbnb, Meta): https://www.lennyspodcast.com/the-ux-research-reckoning-is-here-judd-antin-airbnb-meta/• Charlie Sutton on LinkedIn: https://www.linkedin.com/in/charliesutton/• Nokia 6100: https://en.wikipedia.org/wiki/Nokia_6100• Compass: https://www.atlassian.com/software/compass• Jira Product Discovery: https://www.atlassian.com/software/jira/product-discovery• Canva: https://www.canva.com/• Inspired: How to Create Tech Products Customers Love: https://www.amazon.com/INSPIRED-Create-Tech-Products-Customers/dp/1119387507• Scaling People: Tactics for Management and Company Building: https://www.amazon.com/Scaling-People-Tactics-Management-Building/dp/1953953212• Foundation on AppleTV+: https://tv.apple.com/us/show/foundation/umc.cmc.5983fipzqbicvrve6jdfep4x3• Foundation book series: https://www.amazon.com/Foundation-3-Book-Boxed-Set-Empire/dp/0593499573• Traeger smoker: https://www.traeger.com/shop/wood-pellet-grills—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.—Lenny may be an investor in the companies discussed. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

Christian Idiodi is a partner at Silicon Valley Product Group. After a long product career and founding multiple companies, Christian now spends his time working closely with product leaders at companies big and small to implement and improve their discipline of product management. In today's episode, we discuss:• Why there's often a negative perception of product managers, and how we can fix this• The four attributes of a product manager's job: value, usability, viability, and feasibility• The power of finding reference customers• How Christian developed a process for high-volume hiring to help companies like McDonald's and Starbucks• Tactical tips for coaching, building relationships, and building trust as a leader—Brought to you by Jira Product Discovery—Atlassian's new prioritization and roadmapping tool built for product teams | Vanta—Automate compliance. Simplify security | Teal—Your personal career growth platform—Find the full transcript at: https://www.lennyspodcast.com/the-essence-of-product-management-christian-idiodi-svpg/—Where to find Christian Idiodi:• X: https://twitter.com/CIdiodi• LinkedIn: https://www.linkedin.com/in/cidiodi/• Website: https://www.svpg.com/—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Christian's background(03:56) The negative perception of product managers(07:58) How to become a PM people want to work with(11:30) The definition of a product manager(14:46) Where new PMs fail(16:59) Reference customers: what they are and why they are so important(24:05) A quick summary of how to build a product that people want and love(26:44) How to determine product-market fit(29:54) The benefits of this approach(34:11) Real examples of using reference customers(40:06) Doing things that don't scale(48:40) How to get better at coaching and build trust with leaders(55:53) The fastest way to build trust(01:00:01) What to do in the absence of good coaching(01:02:51) How to get into product management(01:04:16) The pitfalls of early promotions(01:11:11) How to train someone for a promotion before giving the promotion(01:13:30) How to find a good coach(01:14:40) Christian's product work in Africa(01:21:22) The importance of passion and empathy in product work(01:22:54) Lightning round—Referenced:• Marty Cagan on LinkedIn: https://www.linkedin.com/in/cagan/• The nature of product | Marty Cagan, Silicon Valley Product Group: https://www.lennyspodcast.com/the-nature-of-product-marty-cagan-silicon-valley-product-group/• Silicon Valley Product Group: https://www.svpg.com/• Enhanced Product Discovery by SVPG Partner Christian Idiodi at Lean Product Meetup: https://www.youtube.com/watch?v=eQKaFEqhiqc• Geoffrey Moore's technology adoption curve: https://fourweekmba.com/technology-adoption-curve/• Stripe: https://stripe.com/• Building a culture of excellence | David Singleton (CTO of Stripe): https://www.lennyspodcast.com/building-a-culture-of-excellence-david-singleton-cto-of-stripe/• Building beautiful products with Stripe's Head of Design | Katie Dill (Stripe, Airbnb, Lyft): https://www.lennyspodcast.com/building-beautiful-products-with-stripes-head-of-design-katie-dill-stripe-airbnb-lyft/• Rippling: https://www.rippling.com/• Snagajob: https://www.snagajob.com/• Howard Schultz on LinkedIn: https://www.linkedin.com/in/howardschultz/• Tesla portable charger: https://shop.tesla.com/product/mobile-connector• Innovate Africa Foundation: https://www.innovateafrica.io/about/• Inspire Africa Conference: https://www.inspireafricaconference.com/• Inspired: How to Create Tech Products Customers Love: https://www.svpg.com/books/inspired-how-to-create-tech-products-customers-love-2nd-edition/• Empowered: Ordinary People, Extraordinary Products: https://www.svpg.com/books/empowered-ordinary-people-extraordinary-products/• Transformed: Moving to the Product Operating Model: https://www.svpg.com/books/transformed-moving-to-the-product-operating-model/• Succession on HBO: https://www.hbo.com/succession• Billions on Showtime: https://www.sho.com/billions• Real sports app: https://www.realapp.link/—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.—Lenny may be an investor in the companies discussed. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

En el séptimo episodio de Mundo Data-Driven, vamos a probar un nuevo formato haciendo el resumen del influyente libro de Marty Cagan, "INSPIRED: How to Create Tech Products Customers Love". Este episodio especial condensa las lecciones y estrategias que han hecho de este libro una biblia para los creadores de productos tecnológicos o digitales, pero lo más interesante es que se pueden extrapolar para los productos de datos. Exploramos los principios fundamentales que separan a los equipos de productos exitosos de aquellos que luchan por innovar. Desde la importancia de una visión de producto convincente hasta la gestión efectiva de las partes interesadas y la adopción de técnicas de transformación cultural, cada tema se desglosa para proporcionar una comprensión clara de cómo aplicar estas ideas en el mundo real. Este episodio es crucial para líderes, gerentes de producto, diseñadores y desarrolladores que buscan inspiración y orientación para crear productos que no solo satisfagan las necesidades del mercado, sino que también encanten a sus usuarios pero tabien para aquellas organizaciones que esten buscando caminos para implementar una cultura data driven y las mejores técnicas para hacerlo. #MundoDataDriven #Innovación #ProductManagement #Tecnología #INSPIRED --- Send in a voice message: https://podcasters.spotify.com/pod/show/mundodatadriven/message Support this podcast: https://podcasters.spotify.com/pod/show/mundodatadriven/support

Brought to you by Brave—The independent, global search index you can use to power your search or AI app | Attio—The powerful, flexible CRM for fast-growing startups | Round—The private network built by tech leaders for tech leaders—Paige Costello is a beloved product leader with a reputation as a remarkable coach and mentor. She is currently the Head of Core Product at Asana, where she leads the group responsible for Asana's web, desktop, and mobile apps. Prior to that role, she served as the Director of Product at Intercom and, before that, as a Group PM at Intuit, where she kickstarted her product career through their renowned APM program. In today's episode, we discuss:• The unique product development process at Asana and how it's evolved• The double-diamond framework• Conscious leadership training, and why every Asana employee learns it• How to demonstrate confidence and earn trust from skeptics• Why curiosity and openness may be the most important PM competencies• How to give feedback using impact statements—Find the full transcript at: https://www.lennyspodcast.com/how-to-ask-the-right-questions-project-confidence-and-win-over-skeptics-paige-costello-asana-intercom-intuit/#transcript—Where to find Paige Costello:• Twitter: https://twitter.com/paigenow• LinkedIn: https://www.linkedin.com/in/paigecostello/—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• Twitter: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Paige's background(04:38) What Paige is responsible for at Asana(06:04) The evolution of Asana's product development process(09:10) Planning frequency(11:26) Examples of areas and metric tracking at Asana(12:46) The double-diamond process and how it's applied at Asana(16:53) Asana's office-centric hybrid work culture and the future of WFH(21:45) How to garner trust and win over skeptics(24:45) Why you should befriend researchers(26:17) How to exude confidence(29:03) The 3Es framework(33:43) Advice for early-career PMs(38:43) Paige's latest pillars strategy(40:05) AI at Asana(41:50) Lessons from Paige's time at Intuit(45:53) Challenges new PMs face(48:55) Challenges Paige has faced in her career(52:39) Paige's skill-focused career philosophy(55:43) Lightning round—Referenced:• Use This Equation to Determine, Diagnose, and Repair Trust: https://review.firstround.com/use-this-equation-to-determine-diagnose-and-repair-trust• About conscious leadership at Asana: https://wavelength.asana.com/workstyle-simple-shift/• The 15 Commitments of Conscious Leadership: A New Paradigm for Sustainable Success: https://www.amazon.com/15-Commitments-Conscious-Leadership-Sustainable/dp/0990976904• Intuit: https://www.intuit.com/• Inspired: How to Create Tech Products Customers Love: https://www.amazon.com/INSPIRED-Create-Tech-Products-Customers/dp/1119387507• The Blind Assassin: https://www.amazon.com/Blind-Assassin-Novel-Margaret-Atwood/dp/0385720955• The Alchemist: https://www.amazon.com/Alchemist-Paulo-Coelho/dp/0062315005• The Diplomat on Netflix: https://www.netflix.com/title/81288983• Fire of Love on Disney+: https://www.disneyplus.com/movies/fire-of-love/1hC7erRfsl3B• Poe: https://poe.com/—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.—Lenny may be an investor in the companies discussed. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

Обговорюємо новини з телеграм каналу https://t.me/automation_remarks_bot Підписуйтесь на наш новий подкаст "Не баг, а фіча": YouTube: https://www.youtube.com/channel/UCVUL5WIvKRoFaiBE3pgpW7g Anchor: ⁠https://anchor.fm/notabugpodcast⁠ Apple: ⁠https://apple.co/3Av6iPv⁠ Google: ⁠https://bit.ly/3wGEian 00:00:00 - Початок 00:02:02 - Книга "High Output Management" (https://www.amazon.com/High-Output-Management-Andrew-Grove/dp/0679762884) 00:10:57 - трішки про новий Amazon Kindle Scribe 00:13:26 - Європа вимагає публікувати вилку ЗП у вакансіях (https://www.businesspost.ie/politics/companies-will-have-to-publish-salary-ranges-in-job-adverts-under-new-eu-transparency-rules/) 00:18:13 - Черговий реліз Playwright який заступає на територію Cypress (https://github.com/microsoft/playwright/releases/tag/v1.32.0) 00:28:07 - Про Selenium Conf і WebDriver Manager (https://www.youtube.com/playlist?list=PLRdSclUtJDYXDEsWI0vwBmJxW17NgsaAk) 00:47:58 - Top 5 Agile QA Metrics (https://www.testrail.com/blog/agile-qa-metrics/) 01:16:04 - Про вразливості ChatGPT (https://systemweakness.com/new-prompt-injection-attack-on-chatgpt-web-version-ef717492c5c2) 01:33:38 - Називайте свої тести з "Should" (https://paperless.blog/start-test-names-with-should) 01:38:15 - Коротко про тестінг GPT Based Apps (https://jarbon.medium.com/testing-gpt-based-apps-5546449faab2) 01:44:03 - 10 Changes that improves our tests (https://medium.com/@tom_at_undo/10-changes-that-improved-our-tests-fefc253da201) 01:59:46 - Книга "Inspired: How to Create Tech Products Customers Love" (https://www.amazon.com/INSPIRED-Create-Tech-Products-Customers/dp/1119387507) 02:05:54 - Фінал і анонси

Brought to you by Amplitude—Build better products: https://amplitude.com/ | Lenny's Job Board—Hire the best product people. Find the best product gigs: https://www.lennysjobs.com/talent | Vanta—Automate compliance. Simplify security: https://vanta.com/lenny—Christine Itwaru is a longtime product operations leader at Pendo and more recently has taken on the larger role of Principal Strategist there. Before leading product ops, Christine spent 12 years in product management. In this episode, we delve into the rapidly growing field of product ops and discover how Christine is part of shaping the role industry-wide. She helps us define the role of product operations, what kind of person would be a good fit for the product ops role, when your company would benefit from product ops, and what red flags to look for if you decide to go down this path. Find the full transcript here: https://www.lennyspodcast.com/understanding-the-role-of-product-ops-christine-itwaru-pendo/#transcriptWhere to find Christine Itwaru:• Twitter: https://twitter.com/christineitwaru• LinkedIn: https://www.linkedin.com/in/christineitwaru/• Website: https://theproductheart.com/Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• Twitter: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/Referenced:• Ben Williams on Lenny's Podcast: https://www.podpage.com/lennys-podcast/how-snyk-built-a-product-led-growth-juggernaut-ben-williams-vp-of-product-at-snyk/• Pendo: https://go.pendo.io/• Marty Cagan on Lenny's Podcast: https://www.lennyspodcast.com/the-nature-of-product-marty-cagan-silicon-valley-product-group/• Salesforce: https://www.salesforce.com/• Looker: https://www.looker.com/• Tray: https://tray.io/• Zapier: https://zapier.com/• Zendesk: https://www.zendesk.com/• Casey Winters on Lenny's Podcast: https://www.lennyspodcast.com/how-to-sell-your-ideas-and-rise-within-your-company-casey-winters-eventbrite/• Inspired: How to Create Tech Products Customers Love: https://www.amazon.com/INSPIRED-Create-Tech-Products-Customers/dp/1119387507/• Leaders Eat Last: Why Some Teams Pull Together and Others Don't: https://www.amazon.com/Leaders-Eat-Last-Together-Others/dp/1591848016/• The Product-Led Organization: Drive Growth by Putting Product at the Center of Your Customer Experience: https://www.amazon.com/Product-Led-Organization-Putting-Customer-Experience/dp/1119660874• Product Roadmaps Relaunched: How to Set Direction while Embracing Uncertainty: https://www.amazon.com/Product-Roadmaps-Relaunched-Direction-Uncertainty/dp/149197172X/• The Product Experience podcast: https://www.mindtheproduct.com/the-product-experience/• Matilda the Musical: https://www.imdb.com/title/tt3447590/• Rise on Disney+: https://www.disneyplus.com/movies/rise/6Yv1uRnw2uAJ• Miro: https://miro.com/• Figma: https://www.figma.com/• Seismic: https://seismic.com/• Gong: https://www.gong.io/In this episode, we cover:(00:00) Christine's background(02:34) How working with Ben Williams led Christine to Lenny's Podcast(05:02) The role of product ops in product management(07:31) How 2019 became “the summer of product ops”(11:19) The different ways product ops can assist product teams(15:50) How Pendo used product ops to bring teams together and share data(18:15) Where user research fits in (22:39) How product ops are being utilized—and not exclusively in B2B companies(24:47) How to convince a product leader that you need product ops(27:41) Why customer experience is the core of a PM's role(29:47) Who is doing the work of the product ops person before that role is created(31:37) Christine's response to Casey Winters's take on ops teams(37:40) Signs your company could benefit from a product ops team(30:56) How a lack of transparency led to Pendo adding product ops(46:11) The line between product ops and product marketing(47:30) Who might be a good fit for a product ops role(53:39) Red flags for product ops roles (that apply to any role) (54:08) How product teams are structured at Pendo(57:18) Lightning roundProduction and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

What separates the most successful product companies in the world — Apple, Amazon, Google —from everyone else? It's a question Marty Cagan has spent the better part of his career exploring, writing about, and seeking to answer. At least part of the answer lies in the fact that many of these highly successful companies follow a model where product teams are empowered to solve problems and deliver outcomes rather than accept requirements and deliver outputs.  Marty Cagan joins us to discuss the many ways empowered product teams can drive value and growth for companies if only they're allowed to. Marty is a renowned product leader, founder, and partner at the Silicon Valley Product Group. He's the author of two influential books, Empowered: Ordinary People, Extraordinary Products and Inspired: How to Create Tech Products Customers Love. Marty has been a prominent figure in Silicon Valley for years, having previously worked at eBay, Netscape, and Hewlett-Packard. Over the past two decades as the founder of Silicon Valley Product Group, Marty has provided consultancy for several significant technology products and established himself as a leading advocate for building customer-centric, product-focused organizations.   Resources: Learn more at svpg.com See examples of product visions for companies like Airbnb, Apple, Asana, Dropbox, Hubspot, and SpaceX on the SVPG site Read Empowered Read Inspired Connect with Marty Cagan on LinkedIn Follow Marty Cagan on Twitter Learn more and get the full show notes on the 3Pillar website  

Brought to you by Amplitude—Build better products: https://amplitude.com/ | Eppo—Run reliable, impactful experiments: https://www.geteppo.com/ | Pando—Always-on employee progression: https://www.pando.com/lenny—Marily is a computer scientist and an AI Product Leader currently working for Meta's reality labs, and previously at Google for 8 years. In 2014 she completed a PhD in Machine Learning. She is also an Executive Fellow at Harvard Business School and she has taught numerous courses, actively teaching AI Product Management on Maven and at Harvard. Marily joins us in today's episode to shed light on the role of AI in product management. She shares her insights on how AI is empowering her work, and why she believes that every Product Manager will be an AI Product Manager in the future. We also discuss why PM's should learn a bit of coding, where they can learn it, and best practices for working with data scientists. Marily shares some insight into building her AI Product Management course and also why she full-heartedly believes you should also create your own course.Find the full transcript here: https://www.lennyspodcast.com/ai-and-product-management-marily-nika-meta-google/#transcriptWhere to find Marily Nika:• Instagram: http://www.instagram.com/marilynika• LinkedIn: https://www.linkedin.com/in/marilynika/• YouTube: https://www.youtube.com/c/MarilyNikaPM• Website: https://bio.link/marilynikaWhere to find Lenny:• Newsletter: https://www.lennysnewsletter.com• Twitter: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/Referenced:• The Download newsletter: https://www.technologyreview.com/topic/download-newsletter/• TLDR newsletter: https://tldr.tech/• ChatGPT: https://chat.openai.com/auth/login• MidJourney: https://midjourney.com/home/• Whisper: https://whisper.ai/• Machine Learning Specialization course: https://www.coursera.org/specializations/machine-learning-introduction• Career Foundry: https://careerfoundry.com/• Coding Dojo: https://www.codingdojo.com/• Building AI Products—For Current & Aspiring Product Managers course on Maven: https://maven.com/marily-nika/technical-product-management• arXiv: https://arxiv.org/• Marginal Revolution blog: https://marginalrevolution.com/• Automl: https://cloud.google.com/automl• Inspired: How to Create Tech Products Customers Love: https://www.amazon.com/INSPIRED-Create-Tech-Products-Customers/dp/1119387507• You Look Like a Thing and I Love You: How Artificial Intelligence Works and Why It's Making the World a Weirder Place: https://www.amazon.com/You-Look-Like-Thing-Love/dp/0316525227• The Adventures of Women in Tech Workbook: A Life-Tested Guide to Building Your Career: https://www.amazon.com/Adventures-Women-Tech-Workbook/dp/1646871022• Boz to the Future podcast: https://podcasts.apple.com/us/podcast/boz-to-the-future/id1574002430• The White Lotus on HBO: https://www.hbo.com/the-white-lotus• Lensa: https://apps.apple.com/us/app/lensa-ai-photo-video-editor/id1436732536In this episode, we cover:(00:00) Marily's background(03:20) How Marily stays informed about the latest developments in AI(04:46) What is overhyped and underhyped in AI right now(05:59) How Marily uses ChatGPT for work(08:25) Why product managers will be AI product managers in the future(11:16) How to get started using AI(14:12) When not to use AI(15:47) How much data do you need for AI to work properly?(17:01) When should companies develop their own AI tools?(18:35) What an AI model is and how it is trained(21:25) How Google demonstrated the ability of AI to translate a conversation in real time(23:02) Why AI will not replace PMs(23:48) A case for learning to code(26:21) Where to learn to code(27:40) How to become a strong AI PM(29:25) Challenges that AI PMs face(31:16) Getting leadership on board with investing in AI(33:10) How PMs will work with data scientists and AI(35:29) Marily's AI course(39:12) AutoML and how a renewable-energy company used it to improve its turbine maintenance procedure(40:31) How Marily built her course and the modifications she has made(42:53) Why you should create your own course(44:08) Lightning roundProduction and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

The book Inspired was a significant change for the market. First, everyone wanted to apply every detail to the day-to-day of the company. Usually, when some companies discover the book, they try to use the entire vision. The book inspired has been a reference for the product market, especially digital, for a long time, including impacting the design world. We can cite, in a way, the emergence or rebirth and resignification of the term Product design, for example. But here comes the sad part: it didn't work out as expected in some of these cases. You may have seen this globally, in various possibilities and sizes. For the most part, we can you see some problems of culture, maturity, and adaptation to the ideal context. And then we have a new book, with Chris Jones, Empowered. A kind of compliment that somehow broke the ideal of leadership's verticality, command, and order. This show will pass through some questions like: Does the product vision work in any market? Or rather, is it suitable for any company? Does the term Product design change the performance of what we knew as UX design? For this, we invited Marty Cagan a founder and partner at Silicon Valley Product Group, and former product leader at eBay, Netscape, and HP. Author of INSPIRED and EMPOWERED. He held executive product positions at eBay, Netscape, Continuous, and HP; start-ups, and Fortune 500. He also is specialized in defining successful products, building effective product teams, and improving product development processes. Follow Marty Cagan on these links: https://www.linkedin.com/in/cagan/ https://www.svpg.com/ Marty Cagan's book: Inspired: How to Create Tech Products Customers Love https://amzn.to/3cgvHV5 EMPOWERED: Ordinary People, Extraordinary Products (Silicon Valley Product Group) (English Edition) https://amzn.to/3PKFIr1 Related Links: https://productmanagementfestival.com/who-is-marty-cagan-anyway/ https://www.youtube.com/watch?v=0NSP8M6gulY ----------------------------- The past year we decided to start this new project called Good Morning UX, an extension of another show called Bom Dia UX, with such special-international guests. Actually, we invited a lot of professionals who are references for us and that have so much history in our industry. This is the Good Morning UX, a recorded show produced and launched on the Design Team channel twice a month. ----------------------------- Follow us: Rodrigo Lemes Linkedin: https://www.linkedin.com/in/rodrigolemes Twitter: https://twitter.com/rodrigolemes Rafael Burity Linkedin: https://www.linkedin.com/in/rafaelburity Twitter: https://twitter.com/rafaelburity Instagram: http://www.instagram.com/rafaelburity

Justin Zalewski is the Director of Product Design and Strategy at Studio Science. He leads a team of talented product designers and works with clients to solve business problems through design. He and his team are experts in rapid prototyping and running experiments to more quickly learn from and deliver value to customers. He has led projects with clients ranging from market-leading tech companies to Fortune 500 brands. Some of his clients include Angi, Genesys, Simon, Stack Overflow, and Cummins.   Questions   Now, could you share with us, in your own words, just a little bit about your journey, how you got to where you are today? So, customer and product design. Now, tell us a little bit about Studio Science. What is Studio Science and what does Studio Science do? So, maybe could you share with me one or two trends that you've seen in the customer experience space that you think is critical for a business to constantly be looking at to ensure that they are keeping current with the needs of their customer? Why do you think it's important for not only the customer experience, but the employee experience to ensure that your alignment in terms of needs is not just on the CX end but it's also on the EX end and what does that look like in terms of it being beneficial to both? Now, could you also share with us what is the one online resource, tool, website, or app that you absolutely can't live without in your business? Could you also share with us what's one thing that's going on in your life right now that you're really excited about? Either something you're working on to develop yourself or your people. We do have a lot of persons that listen to this podcast, who are business owners, as well as managers and they believe that their companies have great products and services, but from time to time, they do lack constantly motivated human capital, so the people are not as motivated. If you're sitting across the table from one of those persons today, what's the one piece of advice that you'd give them to increase or improve their motivation and have a successful business? Could you also share with us Justin, our listeners would have tapped into this episode, they would like to connect with you. And so, they would like to know where can they find you online? So, before we wrap our episodes up, we always like to ask our guests, do you have a quote or a saying that during times of adversity or challenge, you'll tend to revert to this quote, it kind of helps to get you back on track or get you refocused if for any reason you got derailed.   Highlights   Justin's Journey   Justin shared that he started in the world of design and the way he started was a little more in the world of graphic design. And that led him into just kind of a natural curiosity into the more technical side of things. And so, he started to kind of branching out from just the visual design of things in visual communication into building things and figuring out how things work. So, getting into code, building websites, building apps. And that led him into product design.   So, figuring out what is the UX, the user experience of making sure that these kinds of things are intuitive, easy to use, fun to use, and really meeting customer needs. And that caused him to broaden his lens, especially the last 10 years and his time at Studio Science to broaden his lens, and especially adapt a service design mindset. So, looking across the whole customer journey from everything they're doing, with a digital product, outside of a digital product, their in-person interactions, the way that the organization delivers a service to a customer.   And one of the things that he's been really passionate about lately and getting really excited about is how they use their design skill set and looking through the business world with that lens, to bring people together, bring siloed disparate departments together in pursuit of that common goal. Because really, everybody wants to serve the customer, we're all just coming at it from different angles. And so, where he's at today, is being able to use that design skill set, not just for improving visual design or UX, but actually to bring people together to create a better service and a better experience for customers.   What is Studio Science and What Does Studio Science Do?   Justin shared that Studio Science is a design and innovation firm. And their purpose is to help businesses designed with people as opposed to for people. So, they saw this in a variety of ways but if he could sum it up, it comes down to this, customer experience depends on meeting people's needs and people's needs are constantly changing. So, businesses have to constantly change too. And they know that this is hard. So, where they come in is they help businesses, 1) Understand what their customers need. And then 2) Deliver solutions to meet those needs. Obviously, that's super vague.   So, to get more specific, they do a lot of work with large enterprise companies. And they're in a lot of cases in a place where they've enjoyed long term success but what got them here won't get them to that next stage.   So, more often than not, the way these large companies are set up, doesn't allow them to innovate well, because they're not built to move quickly. There're all kinds of bureaucratic structure that's in place, a lot of times for understandable reasons, but it ends up hindering this kind of evolution that's needed to meet customer needs.   So, when they speak with people that are responsible for advancing customer experience in organization like this, a lot of times they're frustrated, sometimes even feeling hopeless, because they've been banging their head against the wall trying to make progress in their organization.   But that's where they can come in, they can act as their modern design team from the outside, when it's not possible to operate that way from the inside. So, they can build an understanding of customer needs, match that up with business goals and then mentioned, they are big fans of rapid prototyping, they prototype those solutions so you can learn really quickly without having to build and roll out a full solution. They're building to learn rather than building just to launch things and that's the best way to align what a business is offering to what customers actually need.   Me: So, Studio Science is on to some great stuff there.   Trends in the Customer Experience Space for Businesses to Look at to Keep Up with the Needs of Their Customers   Me: Now, what has been your experience? I noticed you mentioned in ensuring that you deliver a great experience to your customers, because businesses are continually changing, you need to continually change or customers are continually changing, rather, you need to continually change. So, maybe could you share with me one or two trends that you've seen in the customer experience space that you think is critical for a business to constantly be looking at to ensure that they are keeping current with the needs of their customers? Justin stated that he thinks it all comes down to measuring the right kinds of things. And what is challenging and what we see a lot of organizations struggling with, is that the things that are easiest to measure, those quantitative kinds of things where if you've got a digital product or website, you can throw up Google Analytics or your platform of choice super quickly and you can measure all kinds of all kinds of the what's, how many people are visiting, how many people are doing this kind of thing within their app, and that's all valuable. But to really get to the deeper levels of evaluating customer experience and figuring out are we headed in the right direction? Are we actually solving a need for our customers? You got to dig into the qualitative side of it as well, the why behind it all to figure out like alright, we can see that this thing is happening, our customers are downloading our product or they're signing up for this offering, they're buying these things on our ecommerce store. But why are they or aren't they doing this, this thing we thought would be a big hit.   And so, that's where he thinks digging into just making sure that you're tied in with your customers, via any variety of methods for qualitative research can be that interviews, workshops, developing relationships like having a customer advisory board, where you've got those close relationships with customers, where you can just go and talk to people really quickly where there's not a chance for that barrier and that space to develop between a business and their customers, because that's what leads to misalignment and shipping things that don't actually fit what the customer needs.   The Alignment of Needs for Both Customer Experience and Employee Experience   Me: Brilliant. Now, in addition to what you've shared, could you also share with us why do you think it's important for not only the customer experience, but the employee experience to ensure that your alignment in terms of needs is not just on the CX end but it's also on the EX end and what does that look like in terms of it being beneficial to both?   Justin stated that they are great questions, because there's no way to separate the customer experience from the employee experience, the employees are what makes it possible to actually deliver a customer experience, and especially a good customer experience. And there's also, and he's sure we've all seen these kinds of things happening or read about it in the news with Amazon or otherwise, it's also very possible for an organization to deliver a great customer experience at the expense of the employee experience, and how that's not sustainable and it allows all these problems to grow and fester.   And so, it's really impossible to separate the two. And so, what he advocates for and what Studio Science advocates for is actually bringing the two together and there's a variety of different ways to do this.   But they found the best way is through a service design approach. And so, there's a lot of different aspects to that but one example and one really helpful tool that's part of a service design approach is to develop a service blueprint.   So, you might be familiar with a customer journey map or you're mapping out here's what a customer is experiencing at different stages of their journey with us. Think of a service blueprint as adding on another layer to that of not just what is the customer experiencing, but what is the business doing to enable that experience. What are our people, what is our staff doing? What kinds of technology do we have in place that is enabling that experience?   And especially mapping it out of that high level allows them to pinpoint like what are the points of friction and why? Like what's happening. But also, it's a great tool to bring people together and figure out, like we can see there's an issue here, is that a technology problem? Is that something where a department is just totally overwhelmed and overloaded, and we haven't really developed an understanding about that today. And then how can we solve that together rather than just trying to brute force a better experience in a way that's just not going to be feasible because people can only do so much.   App, Website or Tool that Justin Absolutely Can't Live Without in His Business   When asked about online resources that he cannot live without in his business, Justin shared that for him, it is Slack. And so, especially in this remote collaborative world, they've been on Slack for several years, even before the pandemic where they really leaned into remote work, and he knows other folks are on different systems. Microsoft Teams has gained a lot of ground, he's a big Slack fan. He thinks it's a way to cut down on email, really emphasize the quick kind of asynchronous collaboration that just helps a business run and helps bring people together.   Books that Have Had the Biggest Impact on Justin   When asked about books that have had an impact, Justin stated that it's so hard to narrow down to a couple but the ones that come to mind most readily are one he read a while back is a book called Thinking, Fast and Slow, his name is Daniel Kahneman, behavioral economics that wrote about basically like two systems of thinking like our fast thinking brains and our slow thinking brains and all kinds of like the biases that develop because of how we're built to think. And it just has all these implications that has really changed the way he thinks about a lot of his own interactions in his own life. But also, when he tries to empathize and understand like how other partners and colleagues in business are looking at things or how their customers are perceiving a solution or their experience, it's been really eye opening.   The other he would say is Inspired: How to Create Tech Products Customers Love by Marty Cagan. It's a book really all about product management but it's, he'd say it opens up some lines of thinking even outside of product management, really just about how to rapidly iterate, really learn quickly from customers, and all the different ways you can test solutions in a really lean, cheap way without needing to invest a lot of money into it.   What Justin is Really Excited About Now!   When asked about what's something that is going in right now that he's really excited about, Justin stated that it's a great question. So, he's really excited for himself and then also to share this with his team and try to foster this kind of mindset of making space. And it seems like it's only snowballing and getting more common these days that the people are just very scattered, torn in a lot of different directions.   And so, bringing focus and creating space to be focused on the highest priority things he thinks is a really valuable thing, he won't say it's undervalued, because there are a lot of people that are beginning to emphasize that more and more. But it's increasingly challenging in the world, just because there are so many distractions, so many things calling for our attention. And so, finding ways to focus, to prioritize and to really be mindful about what we're spending time on, is something he's been really focusing on lately for himself, but also trying to bring that to those around him and his team.   Advice for Business Owners and Managers who Lack Constantly Motivated Human Capital   Me: Now, we do have a lot of persons that listen to this podcast, who are business owners, as well as managers and they believe that their companies have great products and services, but from time to time, they do lack constantly motivated human capital, so the people are not as motivated. If you were sitting across the table from one of those persons today, what's the one piece of advice that you'd give them to increase or improve their motivation and have a successful business?   When asked about one piece of advice he would give to business owners and managers to increase or improve motivation and have a successful business, Justin stated that he's sure these folks have heard a lot of things about making sure people have the motivation from a strong mission and vision for a company and that is all really critical and it's hard to do much without that. But if he can add something new that they might not have heard as much about before, it's the concept of involving the employees and even partners, anybody that you're working with, to deliver value to your customers. Involving them in the process of co-creating solutions, rather than dictating solutions and process to them.   And so, when you're thinking about, “Hey, like, we're going to develop this new product, we're going to sell it this way, we're going to deliver it to customers this way.” Rather than it being entirely a top down approach, this is strongly urge but forced upon the employees. He thinks you'd be surprised how powerful it is to actually involve the employees and the team in coming up with the solution.   And so, some of the ways that they do that are actually just starting by talking with employees, but also getting their input, running workshops like, “Here's the problem that we're trying to solve. We know that you live in this world every day, like what do you see, what's your perspective?   And how can we actually like make this kind of outcome for the business?”   And he thinks bringing those perspectives together, one it is proven to actually generate better solutions and more feasible solutions because it comes from the people that actually be carrying out work. But two, it gets people involved and gets their buy in on the solution and helps them feel more involved rather than a cog in the machine.   Me: Okay. Awesome. So, a high level of inclusivity so they feel like they're a part of where the company is going, the decisions that are made and of course, you get greater buy in, which means you get, hopefully increased motivation, and people feel like they're a part of something bigger than just the operational stuff that they do every day.   Where Can We Find Justin Online   LinkedIn – Justin Zalewski Website – www.justinzalewski.com Website – www.studioscience.com   Quote or Saying that During Times of Adversity Justin Uses   When asked about a quote or saying that he tends to revert to, Justin shared that he's bad at quotes, but he'll give kind of the sentiment behind the idea. And he's sure there are folks that have said it better.   But it comes down to like, there's only so much you can do at one time. He will attempt to quote something he read from recently where someone that took a very sensible approach to life of not chasing after, always the next thing always bigger and better.   But realizing that all you can do is worry about like, “What am I going to do today to make the most out of today, rather than worry so much about the next week, next month, next year, which I really have little control over.”   So, he thinks taking a reasonable perspective of here are the things that I can control and influence today and here's the things that I can't, and I can just do my best to be prepared for when those kinds of things do come up, really helps him to just take a little bit of the pressure off in moments of stress and refocus himself to what's really important.   Me: So, just wanted to tell you, thank you so much for hopping on to our podcast, Navigating the Customer Experience and sharing some of these great insights as it relates to customer experience design, as well as ensuring that as an organisation, you look to not just satisfy the needs of your customers, but you also your employee needs. And the value that you brought to both myself and our listeners, I think is really great at a time that people are really looking at, how are they going to position themselves for 2023 as we exit one calendar year and jump into the next? And what are some areas that really need to be given that high level, super focus to ensure that they can stay on top of their game in their industry and really give their customers what they're looking for both on an internal and an external level. So, thank you so much.   Please connect with us on Twitter @navigatingcx and also join our Private Facebook Community – Navigating the Customer Experience and listen to our FB Lives weekly with a new guest   Grab the Freebie on Our Website – TOP 10 Online Business Resources for Small Business Owners   Links Thinking, Fast and Slow by Daniel Kahneman Inspired: How to Create Tech Products Customers Love by Marty Cagan   The ABC's of a Fantastic Customer Experience   Do you want to pivot your online customer experience and build loyalty - get a copy of “The ABC's of a Fantastic Customer Experience.”   The ABC's of a Fantastic Customer Experience provides 26 easy to follow steps and techniques that helps your business to achieve success and build brand loyalty. This Guide to Limitless, Happy and Loyal Customers will help you to strengthen your service delivery, enhance your knowledge and appreciation of the customer experience and provide tips and practical strategies that you can start implementing immediately! This book will develop your customer service skills and sharpen your attention to detail when serving others. Master your customer experience and develop those knock your socks off techniques that will lead to lifetime customers. Your customers will only want to work with your business and it will be your brand differentiator. It will lead to recruiters to seek you out by providing practical examples on how to deliver a winning customer service experience!

Marty Cagan is a Silicon Valley-based product executive with more than 20 years of experience with industry leaders including eBay, AOL, Netscape Communications and Hewlett-Packard. Marty is the author of the book “Inspired: How to Create Products Customers Love” which presents techniques for creating winning products. Before founding the Silicon Valley Product Group to pursue his interests in helping others create successful products through his writing, speaking, and advising, Martin was most recently the original leader of Product and Design for eBay, where he was responsible for defining products and services for the company's global e-commerce trading site. Marty now works with technology companies from across the globe on improving both innovation and velocity.

“Instead of being given a roadmap of features, an empowered team is given a problem to solve and they get to figure out the best way to solve that problem." Marty Cagan is the founder of the Silicon Valley Product Group and the author of “Inspired” and “Empowered”. In this episode, we discussed how companies ought to build great products by learning from the best product companies. Marty explained the importance of building the right product and shared the two inconvenient truths about building products. Marty then elaborated on the traits a good product team has and how to create an empowered product team by ensuring ownership and alignment and by having clear product vision, strategy, and focus. Towards the end, Marty shared the importance of coaching and nurturing people, how to hire better, and how to structure product team topologies. Listen out for: Career Journey - [00:05:48] Writing Inspired & Empowered - [00:11:38] Building the Right Product - [00:16:23] Two Inconvenient Truths - [00:17:45] Traits of Good Product Teams - [00:22:06] Engineering Involvement - [00:24:53] Empowered - [00:26:44] Ownership & Alignment - [00:28:41] Product Vision & Strategy - [00:33:00] Focus - [00:35:39] Coaching & Nurturing People - [00:39:40] Hiring - [00:41:56] How to Structure Teams - [00:43:49] 4 Tech Lead Wisdom - [00:46:55] _____ Marty Cagan's Bio Before founding the Silicon Valley Product Group to pursue his interests in helping others create successful products through his writing, speaking, advising and coaching, Marty Cagan served as an executive responsible for defining and building products for some of the most successful companies in the world, including HP Labs, Netscape Communications, and eBay. Marty is also the author of the books INSPIRED: How to Create Tech Products Customers Love and EMPOWERED: Ordinary People, Extraordinary Products. Follow Marty: Website – https://www.svpg.com/ LinkedIn – https://www.linkedin.com/in/cagan Twitter – @cagan Our Sponsors DevTernity 2022 (devternity.com) is the top international software development conference with an emphasis on coding, architecture, and tech leadership skills. The lineup is truly stellar and features many legends of software development like Robert "Uncle Bob" Martin, Kent Beck, Scott Hanselman, Venkat Subramaniam, Kevlin Henney, and many others! The conference takes place online, and we have the 10% discount code for you: AWSM_TLJ. Skills Matter is the global community and events platform for software professionals. You get on-demand access to their latest content, thought leadership insights as well as the exciting schedule of tech events running across all time zones. Head on over to skillsmatter.com to become part of the tech community that matters most to you - it's free to join and easy to keep up with the latest tech trends. Like this episode? Subscribe on your favorite podcast app and submit your feedback. Follow @techleadjournal on LinkedIn, Twitter, and Instagram. Pledge your support by becoming a patron. For more info about the episode (including quotes and transcript), visit techleadjournal.dev/episodes/102.

Read the full Show Notes and search through the world's largest audio library on Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes. Sometimes teams want to have too many stories in progress. This detracts from their ability to deliver. Luís suggests that, instead, teams should be focusing on “flow”, and instead highlight and solve the possible priority conflicts that sometimes lead to this anti-pattern of having too much in progress.  Featured Book of the Week: Inspired by Marty Cagan  The book Inspired: How to Create Tech Products Customers Love, by Marty Cagan, helped Luís understand that he needed to get out of the Scrum Master comfort zone, and work on the “upstream” activities as well. The book broadened Luís' sision on what product development is. Luís leaves us a call-to-action as Scrum Masters, to stop focusing only on the “downstream” activities and learn how to help the organizations we work with focus on “the right things”. How can Angela (the Agile Coach) quickly build healthy relationships with the teams she's supposed to help? What were the steps she followed to help the Breeze App team fight off the competition? Find out how Angela helped Naomi and the team go from “behind” to being ahead of Intuition Bank, by focusing on the people! Download the first 4 chapters of the BOOK for FREE while it is in Beta! About Luís Santos Silva Luís is not your typical Agile Coach as he doesn't have an IT background. He worked his way from a contact center up to Lean and Agile Coach and is now a Agile Coach team lead at OutSystems. You can link with Luís Santos Silva on LinkedIn.

Ron Quartel's roots in extreme programming lead him to develop FAST Agile (fluid scaling technology), where people form a marketplace around the work. We talk about FAST Agile and the 2 year experiment he ran using it and why the team decided to discontinue it. He shares why he loves 10% time, hackathons and Open Space; and how T-shaped colleagues grow through the give and take of both mentoring and coaching. Lastly, he challenges us with an idea for modernizing the pair programming model (popularized at Menlo Innovations) to incorporate more freedom. About Ron: https://www.fastagile.io/home (Fluid Scaling Technology) https://ronquartel.medium.com/ @FSTAgile Resources mentioned: INSPIRED: How to Create Tech Products Custoners Love by Marty Cagan https://svpg.com/inspired-how-to-create-products-customers-love/ The Lean Startup by Eric Ries http://theleanstartup.com/

Cette semaine, je vous propose une série de 5 épisodes "hors série". 5 épisodes pour découvrir les coulisses du startup studio eFounders. Pour ce premier épisode, je vous propose de partir à la rencontre de Grégoire Charles, head of product chez eFounders. Grégoire joue un rôle central chez eFounders, il contribue à faire passer une idée en produit. Avec son équipe, ils conçoivent des "wireframes" et des spécifications produits qui seront transformés en design et puis en produit. Au cours de cet épisode, nous avons parlé du parcours de Grégoire, de son rôle chez eFounders, du process mis en place pour passer d'une idée à un "MLP" (minimum lovable product), de Product Led Growth, des rituels qu'ils ont mis en place pour s'assurer que les produits sortent rapidement et enfin de comment ils s'assurent que les équipes ont adopté les bonnes méthodes avant de quitter le studio. Vous pouvez suivre sur twitter ou LinkedIn. N'hésitez pas à vous abonnez pour être sûr de recevoir les prochains épisodes ! Bonne écoute. ___ Mentionnés pendant l'épisode : Sketch Figma Whimsical Segment June.so Salesmachine L'épisode #20 de Saas Connection avec Enzo Avigo de June.so Le blog d'intercom Inspired: How to Create Tech Products Customers Love - Marty Cagan ___ Bon plan SendInBlue ✉️

In this episode, Dan Sanchez talks with Trey Sheneman who is an Executive Director of Marketing at Ramsey Solutions about how they are organizing their marketing teams to move fast. In this episode, you'll discover: Ramsey's approach to a matrix style organization The squad marketing model that allows for the kind of cross-functional buy in that allows team to go fast. How they layer Kanban on top to make for an agile environment. How to get it started in your own department. Trey's book recommendations: Inspired: How to Create Tech Products Customers Love Empowered: Ordinary People, Extraordinary Products

"La question de l'intelligence artificielle éclipse celle de la donnée. On parle beaucoup de produit à base d'IA mais c'est souvent un abus de langage. Pour la plupart, les projets d'IA sont des projets data." Comment fonctionnent les Produits centrés sur la donnée ? Comment construire un bon Produit data centric ? Cette mission impacte-t-elle la structure et l'organisation des équipes ?  Eglantine Schmitt est Head of Product de Citio, un éditeur de logiciel SaaS B2B orienté data permettant aux opérateurs et aux municipalités (AOM) d'améliorer les transports publics par la donnée. Diplômée de Sciences Po Paris et titulaire d'un doctorat en philosophie des sciences sur les big data, elle vulgarise pour nous les dessous des Produits data driven. Ensemble, nous avons notamment évoqué :

Entrepreneurs who are on a limited budget have excellent opportunities to build world-class frontend experiences. The frontend journey is going to change how we speak to our technology, how we move around it, and how we leverage data to create customer experience. In this episode, we interview Greg Van Berkel, CEO at Code Collective and Head of Software Development and Technology at the Renati Group, about entrepreneurship and how company culture strongly relates to product, whether frontend, backend, or full stack. Join us as we discuss: - How Greg grew his company internally in the first few years - How full stack allows an engineer to own a feature - The relationship between sales pitches and developer interest - Building a collaborative culture among team members and among competitors Check out these resources we mentioned during the podcast: - Inspired: How to Create Tech Products Customers Love by Marty Cagan - Debt: The First 5000 Years by David Graeber Keep connected with The Agile CTO at Apple Podcasts, Spotify, or our website. Listening on a desktop & can't see the links? Just search for The Agile CTO in your favorite podcast player.

Melissa Perri's guest on this week's Product Thinking Podcast is Marty Cagan. Marty is a product executive, the Founder and Product Partner of the Silicon Valley Product Group and the author of “Inspired: How to Create Products Customers Love”. He has over two decades experience in the field of product management. Marty joins Melissa to discuss product management and how to become the best product manager you can possibly be. Here are some key points you'll hear Melissa and Marty talk about in this episode: The essence of product is how well the team works together to solve problems in ways customers love, but that which also works for the business. [1:31] The focus of Marty's book, Empowered, is helping leadership up their game. If a product team is not performing well, the fault lies with the leaders. [2:58] The product leader's first and main job is to make sure that their product team thrives, and that they do their jobs well. Product managers should be encouraging and coaching their teams, and inspiring them so that they can set up their teams for success. [4:23] “Product teams are only as good as their product managers...if those product managers are not good, it all falls apart and then it doesn't matter how much singing and dancing that product leader can do with the other executives if he or she can't deliver results,” Marty tells Melissa. [8:00] What causes organizations to use tactics that only focus on cost reduction. [13:28] The advice Marty gives to clients on what they can do to change their organizations. [17:38] Becoming a great product manager is about learning from, and being coached by someone who's dedicated to developing and coaching you. [22:17] How to know which organizations will be willing to train you and how to find a product leader who is going to put in the time and effort to show you the ropes. [24:30] Product leaders hire based on a person's potential. It's not about an academic qualification but more of a belief in the person's ability to reach where product leaders think it can be. [27:22] What organizations should be doing to help bring their less tech savvy employees up to speed, for the benefit of their product teams. [30:28] One of the biggest issues surrounding product management. [34:59] The ten keys to successful transformation. [40:38] Resources Marty Cagan | LinkedIn | Twitter Silicon Valley Product Group

Melissa Perri's guest on this week's Product Thinking Podcast is Marty Cagan. Marty is a product executive, the Founder and Product Partner of the Silicon Valley Product Group and the author of “Inspired: How to Create Products Customers Love”. He has over two decades experience in the field of product management. Marty joins Melissa to discuss product management and how to become the best product manager you can possibly be. Here are some key points you'll hear Melissa and Marty talk about in this episode: The essence of product is how well the team works together to solve problems in ways customers love, but that which also works for the business. [1:31] The focus of Marty's book, Empowered, is helping leadership up their game. If a product team is not performing well, the fault lies with the leaders. [2:58] The product leader's first and main job is to make sure that their product team thrives, and that they do their jobs well. Product managers should be encouraging and coaching their teams, and inspiring them so that they can set up their teams for success. [4:23] “Product teams are only as good as their product managers...if those product managers are not good, it all falls apart and then it doesn't matter how much singing and dancing that product leader can do with the other executives if he or she can't deliver results,” Marty tells Melissa.  [8:00] What causes organizations to use tactics that only focus on cost reduction. [13:28] The advice Marty gives to clients on what they can do to change their organizations. [17:38] Becoming a great product manager is about learning from, and being coached by someone who's dedicated to developing and coaching you. [22:17] How to know which organizations will be willing to train you and how to find a product leader who is going to put in the time and effort to show you the ropes. [24:30] Product leaders hire based on a person's potential. It's not about an academic qualification but more of a belief in the person's ability to reach where product leaders think it can be. [27:22] What organizations should be doing to help bring their less tech savvy employees up to speed, for the benefit of their product teams. [30:28] One of the biggest issues surrounding product management. [34:59] The ten keys to successful transformation. [40:38] Resources Marty Cagan | LinkedIn | Twitter Silicon Valley Product Group

This week, Xagility™ has the immense pleasure of hosting the incredible Marty Cagan to discuss his fantastic book: "Empowered: Ordinary People, Extraordinary Products". Marty Cagan is the author of Inspired: How to Create Tech Products Customers Love, and Empowered: Ordinary People, Extraordinary Products. He has performed and managed virtually all of the roles in a modern software product organization, including product management, software development, product marketing, user experience design, software testing, engineering management, and executive management. He is the founder of the Silicon Valley Product Group, where he helps others create successful products through his writing, speaking, advising, and coaching. Marty has served as an executive responsible for defining and building products for some of the most successful companies in the world, including Hewlett-Packard, Netscape Communications, and eBay. Packed with anecdotes, humor as well as pure wisdom, this episode is guaranteed to inspire you (pun intended) as the speakers dive deep into the core themes underlying Marty's book and discuss how to create tech products customers love! So what are you waiting for? Tune in and get inspired! --- Send in a voice message: https://anchor.fm/xagility/message

This month we'll review the latest book from the person many people refer to as the godfather of product management, Marty Cagan. The follow-up to Inspired: How to Create Tech Products Customers Love, Chris Jones and Marty Cagan have written just released Empowered: Ordinary People, Extraordinary Products. Next month we'll review Working Backwards: Insights, Stories and Secrets from Inside Amazon. Don't forget to subscribe at productthinking.ccWeekly newsletter: Book Review: EmpoweredOr just want to leave a tip and buy me a coffee? ★ Support this podcast ★

Cette semaine, nous découvrons le métier de courtier en crédit immobilier. Renaud nous explique les différences entre la France et le Royaume-Uni et décortique avec nous les différentes étapes critiques sur lesquelles intervient ce dernier : Le calcul d’enveloppe et la capacité d’endettement, La promesse de vente, La recherche de financement, La constitution du dossier de crédit, La négociation du courtier avec les Banques, La présentation des crédits au client. Renaud souligne l’un des facteurs clefs de succès de leur activité, à savoir la relation de partenariat que Pretto entretient avec les Banques. Nous découvrons les premiers pas de Pretto et les tests des débuts auprès de leurs amis, la traction générée sur ce business grâce à une stratégie de SEO ultra rodée, la construction des grandes briques comme l’interface ou les algorithmes. Mais aussi, la manière dont les équipes de support travaillent avec les équipes Tech pour assurer en matière de réactivité. Nous passons au crible le parcours client, Pretto Search (aggrégateur d’annonces immobilières), le DataLab et FinSpot. Bonne écoute à tous !! On repart avec un livre à lire : Inspired: How to Create Tech Products Customers Love de Marty Cagan Bonne écoute à tous ! Pour contacter Pretto : site / LinkedIn. Le contact de Renaud Pestre : LinkedIn.   Pour soutenir Finscale : S'abonner au podcast pour écouter le prochain épisode Mettre 5 étoiles sur Apple podcast pour aider d'autres personnes à découvrir ce podcast  Belle écoute et à la semaine prochaine !

An interview with Marty Cagan. Marty is a renowned Product Management thought leader. He has had an illustrious career at Netscape, eBay, his own original startup (acquired by IBM) and then founding the Silicon Valley Product Group consultancy. He has worked with hundreds of companies to help them build products right. He's also a widely read blogger, and author of a best-selling book on how to build products; "Inspired - How to Create Tech Products Customers Love". Now he's back with co-author and SVPG partner Chris Jones, with "Empowered - Oridinary People, Extraordinary Products" which aims to do for organisations what Inspired did for teams. I could have spoken to Marty for hours, but here are the highlights: How come Marty started SVPG after working for some of the best tech companies How he got good at Product, and the role of luck in that journey Why he started blogging and how that helped him get his thoughts in order for his books How he's such a Product Guy that he evens writes his books iteratively How come the 2nd edition of Inspired was basically a total rewrite, and whether the 1st edition has anything useful in it Some of the challenges that companies face when trying to be truly Product-led What to do when your company really doesn't get Product How to persuade the leadership team that maybe this stuff actually does work Why he is so passionate about inclusion & diversity in tech, and how he's trying to help And much more!

Créée en 2016, Agicap permet aux startups, TPE et PME de piloter et d'automatiser la gestion de leur trésorerie. Il y a un an, Maël Ezzabdi est embauché chez Agicap comme premier Product Manager, pour structurer le pôle et monter une équipe. Il est aujourd'hui CPO et manage une dizaine de personnes.  Dans cet épisode, nous avons évoqué ensemble :  Son arrivée en tant que premier PM, et sa nécessité d'apporter de la valeur immédiate dans un contexte où les bases du métier et de la connaissance utilisateur avaient déjà été posées Son travail pour fluidifier les sprints : par l'amélioration des specs, l'introduction de Sketch, et l'anticipation plus fine des sujets avec la Tech La nécessité d'absorber et structurer très vite la connaissance utilisateur pour être crédible et légitime auprès des équipes  L'organisation des recrutements, et la stratégie mise en place pour faire grandir l'équipe par le développement de la marque employeur L'évolution de l'organisation produit et l'allongement des cycles de planification, pour arrêter de courir contre le temps et apporter de la visibilité aux PM L'introduction de la donnée chez Agicap, avec le recrutement d'un profil dédié à des cas d'usage métier, avant de déployer son rôle à l'ensemble des activités Ses deux prochains enjeux : la croissance de l'équipe produit et la validation systématique du terrain pour renforcer la qualité du delivery -------------------------------------------------- Liens de l'épisode : Le site d'Agicap Le Profil LinkedIn de Maël Inspired: How to Create Tech Products Customers Love  Product Leadership: How Top Product Managers Launch Awesome Le (super) podcast Product Squad Les vidéos de la Product Conf  Airtable --------------------------------------------------  Merci pour votre écoute ! Si cet épisode vous a plu, n'hésitez pas à : Vous abonner sur votre plateforme de podcasts préférées Le recommander et en parler autour de vous Le noter 5 étoiles sur Apple Podcast  A très vite, 

Essa série foi produzida na Semana de Product Discovery realizada no youtube do DesignTeam transformada em podcast. O que é a descoberta de produtos e por que é importante? Como as fases de descoberta do produto podem funcionar juntas? Com base nessas perguntas resolvemos propor esse novo desafio e ajudar a ter certeza de que está criando o produto certo para o público certo. Durante seis dias conversamos, ao vivo, com a comunidade em como aplicar e organizar esse tão importante processo em uma visão de produto tendo como guia e base o modelo proposto por Tim Herbig. Contamos com o patrocínio da Deeploy.me e do UX Unicórnio, apoio da Zup Innovation para todo o evento. No dia referente a criação e prototipação tivemos o patrocínio especial do Adobe XD e sorteamos uma licença de 1 ano para os participantes. Neste primeiro programa trouxemos um conteúdo teórico, dinâmico com o objetivo de proporcionar um debate permeado de experiências dos apresentadores, Rafael Burity e Rodrigo Lemes, para que os participantes da Semana pudessem gerar dúvidas e anotações e levarem elas nas lives dos especialistas. Falamos das técnicas comprovadas de descoberta de produtos, bem como a abordagem de descoberta adaptável de produtos para personalizá-las e conectá-las. Muitas dicas, estratégias e táticas avançadas. ----------------------------- Livros indicados: Inspired: How to Create Tech Products Customers Love Lean Inception: Como Alinhar Pessoas e Construir o Produto Certo Os 5 desafios das equipes ----------------------------- Links citados: Grupo de Telegram Semana de Product discovery Modelo de Discovery do Tim Herbig ----------------------------- Siga-nos nas redes sociais! Rodrigo Lemes Linkedin: https://www.linkedin.com/in/rodrigolemes Twitter: https://twitter.com/rodrigolemes Rafael Burity Linkedin: https://www.linkedin.com/in/rafaelburity Twitter: https://twitter.com/rafaelburity

Pradeep Nayar was a design leader who has worked in larger organizations to drive digital transformation by embracing lean practices and design thinking methods & frameworks. He believes in a human-centered approach to problem-solving that builds upon the strengths of human empathy to drive innovation and out-of-box thinking. He was currently VP of Global Digital Product & Design at Hyatt Hotels Corporations. Previously he has worked for companies like InVision, Allstate, DePaul University, Grainger, Tribune Company, Charter Global, and Allied Solutions Group. Pradeep describes himself as "My passion for the people I lead and the customers I serve, by understanding human needs, envisioning solutions, and driving the use of technology to make lives easier, drive me forward." In this episode, Pradeep shares his insights on Designing for Omnichannel Experiences - helping us understand an omnichannel experience design and the need to design for omnichannel experiences. He also discussed the process/approach one must follow while designing for Omnichannel Experiences keeping in mind the context of seamlessness and even helped us understand how do we differentiate Omnichannel from multi-channel experiences. In the later part, we discussed a few examples in the modern industry implementing the omnichannel design strategy. Takeaways: What is an Omnichannel Experience, How to design for Omnichannel experiences, Difference between Omnichannel and Multichannel. This episode is a tribute to Pradeep Nayar may his guidance and his lessons are always with us. Our condolences. Books recommended by Pradeep Nayar -This Is Service Design Doing: Applying Service Design Thinking in the Real World by Marc Stickdorn. - Inspired: How to Create Tech Products Customers Love by Marty Cagan - User Story Mapping: Discover the Whole Story, Build the Right Product by Jeff Patton Thank you for listening to this episode of Nodes of Design. This podcast aims to make design education accessible to all, as knowledge shouldn't hide behind paywalls. Nodes of Design is a non-profit and self-sponsored initiative by Tejj.

This month we met to discuss the book "INSPIRED: How to Create Tech Products Customers Love" with the author Marty Cagan. On this episode, we discuss about Culture, Product Strategy, Product Discovery and many more topics with over 30 product managers. Join productbookclub.com to know what other books we are reading, and participate in the upcoming discussions!

Olá, Boas vindas para você que está estudando com o "Curso" Básico GRATUITO de User Experience (UX)! Beleza? Vamos lá? UX é multidisciplinar. Ele vem ao longo dos anos agrupando diversas características e aprendizados das mais diferentes profissões. Diante disso podemos listar diversos "cargos" dentro desse guarda-chuva da experiência. Venha aprender conosco e não esqueça de nos enviar seu feedback pelo grupo do Telegram, ou em nossas redes sociais. ----------------------------- Livros indicados: Inspired: How to Create Tech Products Customers Love Business Model Generation: Inovação Em Modelos De Negócios UX strategy UX research Em busca de boas práticas de UX Writing Design de Interação: Além da Interação Humano-Computador Design para a internet ----------------------------- * Entre no grupo do Telegram * https://t.me/joinchat/HUYCHEQ_Qqf_FMh4F-07DA ----------------------------- Esta é uma iniciativa do Canal DesignTeam aplicado por Rodrigo Lemes e Rafael Burity com o objetivo de democratizar e facilitar o acesso a um conteúdo, que consideramos básico e essencial, a todos que desejam conhecer um pouco mais de User Experience e entender por onde começar a estudar para ser um profissional no mercado. A idéia não é dizer que através deste conteúdo você estará se formando um profissional pronto para o mercado, mas sim que consumindo este curso em formato de podcast você terá um conteúdo consistente e sólido de forma gratuita. O curso foi dividido em 4 módulos com a seguinte estrutura: Módulo A - Fundamentos de UX Módulo B - Conhecendo o usuário (Discovery/Research) Módulo C - Desenvolvimento Módulo D - Validação Iremos começar com o módulo A com os fundamentos de UX que contém 8 episódios. Ep 1: Introdução e panorama geral de UX Ep 2: Elementos de UX Ep 3: Design Centrado no usuário Ep 4: Guarda-Chuva de UX Ep 5: Mercado de UX Ep 6: O olhar de UX Ep 7: Princípios do UX Ep 8: Os processos de UX na fase de Mapeamento e estratégia ----------------------------- * Assine o Canal * https://www.youtube.com/c/designteambr?sub_confirmation=1. ----------------------------- Siga-nos nas redes sociais! Rodrigo Lemes Linkedin: https://www.linkedin.com/in/rodrigolemes Twitter: https://twitter.com/rodrigolemes Rafael Burity Linkedin: https://www.linkedin.com/in/rafaelburity Twitter: https://twitter.com/rafaelburity

Neste episódio conversamos com Marihelen Santos. Ela é Gerente de Sistemas na Contabilizei https://www.contabilizei.com.br/, um empresa de tecnologia que funciona como uma espécie de escritório de contabilidade online, atualmente o maior escritório de contabilidade do Brasil. Antes de trabalhar na Contabilizei, ela trabalhou na Vivo, na GVT, na CITS, na Finatec e no HSBC. Nestas empresas, foi Líder Técnica, Gerente de Projetos, Gerente de Desenvolvimento, entre outros cargos. Ela é bacharel em Informática pela Universidade Positivo e MBA em Liderança, Inovação e Gestão 3.0 pela Pontifícia Universidade Católica do Rio Grande do Sul (PUC-RS). LinkedIn da Marihelen Santos https://www.linkedin.com/in/marihelensantos Post de Marihelen sobre diversidade no LinkedIn: https://www.linkedin.com/feed/update/urn%3Ali%3Aactivity%3A6631506327418081280/ Post da Contabilizei sobre Marihelen https://www.linkedin.com/feed/update/urn:li:activity:6635637876925227008/ Indicações de Marihelen no podcast: "Inspired: How to Create Tech Products Customers Love", de Marty Cagan https://www.amazon.com.br/Inspired-Create-Tech-Products-Customers/dp/1119387507 "Radical Candor: Be a Kick-Ass Boss Without Losing Your Humanity", de Kim Scott https://www.amazon.com.br/Radical-Candor-Kick-Ass-Without-Humanity/dp/1250103509 UPWIT- Unlocking the Power of Women for Innovation and Transformation ou Destravando o Poder das Mulheres para Inovação e Transformação https://upwit.org/ https://code.org/ Women Techmakers Curitiba https://www.meetup.com/Women-Techmakers-Curitiba/ Movimento Mulher 360 https://movimentomulher360.com.br/ Os entrevistadores deste episódio foram Adolfo Neto (https://twitter.com/adolfont) e Nayara (https://twitter.com/naychann), do projeto Emílias. O projeto Emílias é um projeto de extensão da UTFPR Curitiba. Nosso site é http://emilias.dainf.ct.utfpr.edu.br/ Sigam o Emílias no Twitter https://twitter.com/Emilias_UTFPR, no YouTube https://www.youtube.com/channel/UC8wKNEOF0xWuArNB0ffeVZg, no Instagram https://www.instagram.com/emilias_utfpr/ e no Facebook https://www.facebook.com/emiliasarmacaoembits/ para saber as novidades. Escutem o podcast em https://anchor.fm/emilias-podcast e nos demais agregadores de podcast (Spotify, Sticther, PocketCasts e outros)

本單元將針對PM（產品經理）在工作上（新手入行、職涯、薪資、求職、面試…）會碰到的問題，由PM大叔為您解惑。 有網友問到：「 未來想從事產品經理的工作，‌‌請問大叔這邊有沒有產品經理的專書，‌‌或是有推薦的參考書？」 這個問題我想應該有很多朋友想要瞭解。‌‌所以大叔在這個地方跟大家簡單的做三點回應... 1.先上課再看書 2.新產品管理《New Product Management 》 3.產品專案管理全書《INSPIRED： How to Create Tech Products Customers Love》 如何提問呢？ 您可以透過以下方式提出您的問題： 加入 Line@pmtone 官方帳號 私訊或留言給大叔FB帳號 @gary.hsia Email to service@pmtone.com 郵件標題：【PM大小事 大叔給你問】 PM Tone 產品通 社群連結 官方網站：https://www.pmtone.com/ 粉絲專頁：https://www.facebook.com/pmtone365/ 臉書社團：https://www.facebook.com/groups/pm365/ Line帳號：@pmtone 官方信箱：service@pmtone.com #PMTone #產品通 Send in a voice message: https://anchor.fm/gary-hsia/message

本單元將針對PM（產品經理）在工作上（新手入行、職涯、薪資、求職、面試…）會碰到的問題，由PM大叔為您解惑。 有網友問到：「 未來想從事產品經理的工作，‌‌請問大叔這邊有沒有產品經理的專書，‌‌或是有推薦的參考書？」 這個問題我想應該有很多朋友想要瞭解。‌‌所以大叔在這個地方跟大家簡單的做三點回應... 1.先上課再看書 2.新產品管理《New Product Management 》 3.產品專案管理全書《INSPIRED： How to Create Tech Products Customers Love》 如何提問呢？ 您可以透過以下方式提出您的問題： 加入 Line@pmtone 官方帳號 私訊或留言給大叔FB帳號 @gary.hsia Email to service@pmtone.com 郵件標題：【PM大小事 大叔給你問】 PM Tone 產品通 社群連結 官方網站：https://www.pmtone.com/ 粉絲專頁：https://www.facebook.com/pmtone365/ 臉書社團：https://www.facebook.com/groups/pm365/ Line帳號：@pmtone 官方信箱：service@pmtone.com #PMTone #產品通 Send in a voice message: https://anchor.fm/gary-hsia/message

How do you know when your company is no longer in‘startup’mode? When does your team need project management more than product management?    Craig Sturgis, VP of Product at SmarterHQ, was a part of the company’s founding team, before he left, did his own thing, and came back to take the company from startup to scale up. It was at this inflection point where Craig realized one impactful thing - in order to grow the company and improve the product, the focus needed to shift.    In this episode, Christian and Anna discuss how each team in the organization from customer success to development can work together to best solve customers’ pain points. Craig also shares tactics on how to apply learnings cross-departmentally. Plus, you’ll learn what modern product management is and how to implement it into your organization. Connect with Craig Learn more about SmarterHQ Connect with Christian Connect with Anna Learn more about Innovatemap Past Episodes Referenced:  The Real Definition of a Product Manager | Marty Cagan Navigating a Complex Product Roadmap to Launch | Jeremy Leventhal Connecting the Product Dots by Looking Backwards | Dan Hanrahan Resources Mentioned:  Inspired: How to Create Products Customers Love Pendo Do Things That Don’t Scale: Paul Graham The Design Way: Intentional Change in an Unpredictable World by Harold G. Nelson and Erik Stolterman Erika Hall 

In this episode I talk about the difference between true product design and the reality of project design. Also a little on how product teams should be structured. [Note] The book talked about in this episode is called “Inspired: How to Create Tech Products Customers Love” by Marty Cagan. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/joshuareach/support

  If you are a Product Owner working on a large product, then there likely multiples of you. Many PO’s working with various teams to achieve different goals along the same path.  How can you work better with each other and change the organization to focus on the problems your customers have? In this episode there’s a bit better dive than before on what different team setups look like and how Product Owners can work together and help frame the outcomes.  Along with a fantastic new book recommendation, this episode will hopefully inspire you to try something new.   Feedback: twitter - @deliveritcast email - deliveritcast@gmail.com   Links: PO Coaching and Consulting - seek taiju Courtney Seiter - We’ve Changed Our Product Team Structure 4 Times: Here’s Where We Are Today Roman Pichler - Scaling the Product Owner Role Henrik Kniberg - Spotify Engineering Culture Deliver It Cast - EP34 Notes on Scaling Marty Cagan  - INSPIRED: How to Create Tech Products Customers Love – 2nd Edition C. Todd Lombardo - Roadmaps are Dead! Long Live Roadmaps!  

Before founding the Silicon Valley Product Group (SVPG) to pursue his interests in helping others create successful products through his writing, speaking, advising and coaching, Marty Cagan served as an executive responsible for defining and building products for some of the most successful companies in the world, including Hewlett-Packard, Netscape Communications, and eBay. Marty is the author of Inspired: How to Create Tech Products Customers Love, which explores lessons from top tech companies, how to get the right people on the bus, product management and development, and how to build a culture that underpins success. During his career, Marty has personally performed and managed most of the roles of a modern technology product organization, including product management, software development, product marketing, user experience design, software testing, engineering management, and general management. Marty speaks at major conferences and top companies across the globe and brings with him a wealth of knowledge from more than three decades in the industry. After spending the first half of this conversation riffing on what companies, in particular established incumbents are doing wrong, when it comes to building a truly innovative culture and taking new products to market, we spent the second half exploring several case studies and some techniques that people in the industry can begin to employ to start breaking the inertia, that, almost ten years after concepts like agile and the lean startup started making waves, seems to still be all too common in the modern organisation. This is an incredibly worthwhile conversation for anybody involved in building new products, or trying to build new products in an environment that perhaps isn’t all that conducive to doing a good job of it. So please, sit back, strap yourselves in and enjoy my conversation with Marty Cagan. Topics discussed: What people can learn from Inspired Marty’s early days at HP in the 80s and the fundamental lessons he learned about product development early in his career The importance of aligning culture, process and people Why average talent + great culture and leadership = better results than top talent Pushback on lean startup and agile: is it warranted? Inertia in the modern organisation How to get buy-in from sales and engineering teams Great companies lead academia, they don’t follow it. The tendency of executives to look for silver bullet solutions like ‘design thinking’ or ‘lean startup’ instead of thinking holistically about what’s really required to drive innovation at a firm Case studies from Netflix and Google on getting stakeholder buy-in and supporting disruption The role of the product manager and why the role has lost its way Should the product manager be involved in all customer usability and insight gathering activities? Whether ‘agile-but’ or ‘scrum-but’ are effective applications or a bastardisation of the spirit underlying these methodologies High integrity commitments Parallels between the 90s and today insofar as technology is concerned and Marty’s views on AI and blockchain Show Notes: Get Marty's book “INSPIRED: How to Create Tech Products Customers Love”: https://amzn.to/2MRJgLR SVPG: www.svpg.com Marty on Twitter: @cagan Bill Campbell’s ‘Stratechery’: https://stratechery.com/  I hope you enjoyed this episode. If you’d like to receive a weekly email from me, complete with reflections, books I’ve been reading, words of wisdom and access to blogs, ebooks and more that I’m publishing on a regular basis, just leave your details at www.futuresquared.xyz/subscribe and you’ll receive the very next one. Listen on Apple Podcasts @ goo.gl/sMnEa0 Also available on: Spotify, Google Play, Stitcher and Soundcloud Follow Steve on Instagram: @thesteveglaveski

Today we are talking to Marty Cagan THE most influential tech product leader of our time. HP, Netscape, Ebay, Adobe - Best selling author of Inspired - How to create products customers love. Marty started as a developer CTO and then full on product god. Marty gives advice for CTOs based on their current stage of growth. It’s pure gold Jerry. All right here, right now on the Modern CTO Podcast!

Marty Cagan, founder and partner of the Silicon Valley Product Group and author of the book, Inspired: How to Create Tech Products Customers Love, joins Helping Sells Radio to talk about the new edition of his book, why product managers should fall in love with the problem not the solution, and whether Ben Horowitz is as hardcore in person as he is in his book, The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers.  Get on the email list at helpingsells.substack.com