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Comedians Clare O'Kane, Alex Ptak, and Jeremy Kaplowitz explore the mysterious land of Quora.com to answer life's questions. This week's questions include: Is Obama still swinging that thang all over the place? Should I leave my boyfriend if he said he likes thick women and I'm really skinny? How do men feel about rating another guy's cock or having your cock rated by a guy? --- Watch the show @ youtube.com/@quorators Get even more Quorators @ patreon.com/quorators Send quoras and qommunicate on our discord discord.gg/7pPYuKuYCr
Comedians Clare O'Kane, Alex Ptak, and Jeremy Kaplowitz explore the mysterious land of Quora.com to answer life's questions. This week's questions include: Why do rich men prefer to date young and beautiful women? If an adult clone of Julius Caesar could be created by magic, what would be his profession in 2026? Is the whitehouse really being renamed the crackhouse? --- Listen to Charles show @ patreon.com/cw/e1podcast Send quoras and qommunicate on our discord discord.gg/7pPYuKuYCr Watch the show @ youtube.com/@quorators Get even more Quorators @ patreon.com/quorators
What kind of questions to people need answers for on Quora?
What kind of 'need to know' questions do people ask Jason?
Comedians Clare O'Kane, Alex Ptak, and Jeremy Kaplowitz explore the mysterious land of Quora.com to answer life's questions. This week's questions include: What are the signs of evil spirit attacks versus mental illness? Do empaths have anything like the Kinsey Scale to let them know how strong their empathy is? Is it fixed or fluid? How can I figure out when I'm using too much of my empathy? What bothers witches the most? How do I get revenge on a witch? --- Follow merritt @ bsky.app/profile/merrittk.com Send quoras and qommunicate on our discord discord.gg/7pPYuKuYCr Watch the show @ youtube.com/@quorators
Comedians Clare O'Kane, Alex Ptak, and Jeremy Kaplowitz explore the mysterious land of Quora.com to answer life's questions. This week's questions include: Is it a myth that if you smoke with the windows rolled up, you can suffocate? Why do some members say weed is injurious to the human body? hat do I do? My dog ate at least 4 grams of kief! --- Get even more Quorators when you support the show @ patreon.com/quorators Send quoras and qommunicate on our discord discord.gg/7pPYuKuYCr Watch the show @ youtube.com/@quorators
In this episode of The Ross Simmonds Show, Ross joins Nick in The Nick Standlea Show to break down how search is changing as Google AI Overviews, ChatGPT, Gemini, Perplexity, and other LLMs reshape how people discover brands. They unpack what marketers, creators, and business owners need to do now to improve AI visibility, build authority across platforms like YouTube and Reddit, and create content that gets found, cited, and trusted. Key Takeaways and Insights: 1. How LLMs actually build answers - Ross explains “query fan-out,” where AI tools rephrase a user's prompt into many variations and scan multiple sources at once. - Platforms like Reddit, YouTube, Quora, Yelp, and Google results all help shape the final response. - The brands mentioned most often—and with the strongest supporting signals—are more likely to appear in AI-generated answers. 2. The coffee shop framework for local AI visibility - Local businesses should align site pages and language with the exact questions customers ask. - Review signals from Yelp, TripAdvisor, and other directories strengthen trust and authority. - Encouraging real customer conversations on Reddit and other platforms can influence how AI tools perceive your brand. 3. Why YouTube is a major AI search advantage - Google has a built-in incentive to surface YouTube content because it owns the platform and monetizes attention there. - YouTube remains one of the most powerful search engines in the world and a rich source of human-led content. - Video stands out in an AI-heavy world because it delivers a stronger sense of trust, personality, and connection. 4. Gemini, personalization, and the future of search - Google may have a long-term advantage because Gemini can connect with products like Gmail, Calendar, Chrome, and more. - Search experiences are becoming more personalized, which makes traditional ranking analysis harder. - Marketers need to prepare for a world where different users may get very different answers to the same prompt. 5. How nonprofits and mission-driven brands should adapt - Start by mapping website content to the real questions your audience asks before they know your brand exists. - Build long-form, useful resources that directly address audience pain points and decision-making moments. - Combine LLM optimization with human-centered storytelling to connect both logically and emotionally. 6. The four E's of content that builds trust - Ross highlights four content goals: educational, engaging, entertaining, and empowering. - Strong brands don't just publish information—they create content people want to remember and share. - Human connection still matters, especially when AI-generated content is becoming more common. 7. Old-school customer research is the new edge The deepest marketing insights still come from direct conversations with real customers. Interview transcripts, sentiment analysis, and qualitative feedback can be turned into sharper messaging with AI. The brands that win will combine human insight with AI execution, not replace one with the other. Resources & Tools:
Send us Fan MailDrew Bent leads Education at Anthropic, where he oversees education initiatives including Claude for Teachers. A former math teacher, Khan Academy engineer, and co-founder of Schoolhouse.world, Drew focuses on applying AI to improve teaching and learning.Sandra Liu Huang is President of Learning Commons, where she leads the development of open AI datasets and learning science infrastructure for education. She previously held product leadership roles at Google, Facebook, and Quora.
Comedians Clare O'Kane, Alex Ptak, and Jeremy Kaplowitz explore the mysterious land of Quora.com to answer life's questions. This week's questions include: After the break up, out of nowhere he called me from an unknown number saying, "Hello" and I replied, "why you called?" in reply he said "shut up you B****"! I was so hurt that I blocked him right away. What's going on in his mind? Do you enjoy chatting about taboo subjects? If minions were to exist in real life, who would they be serving? --- Get even more Quorators when you support the show @ patreon.com/quorators Send quoras and qommunicate on our discord discord.gg/7pPYuKuYCr Watch the show @ youtube.com/@quorators
Right now a hiring manager is typing "accounting recruiter near me" into ChatGPT, and somebody is coming up. Steve Gipson's argument is that the recruiter who gets named is almost never the best one. It is simply the most visible one. Benjamin sat in a room at the Pinnacle Society conference adding up numbers as top billers casually mentioned inbound work arriving through their websites. Two hundred thousand here. Four hundred thousand there. Another hundred somewhere else. Roughly a million dollars in placement fees that nobody chased. That is the conversation that led to this episode. Steve grew up in the industry listening to his father close deals from a home office, spent seven years on a direct hire desk in insurance, then got recruited out of recruiting by his brother Jeff. Recruiters Websites enters its fourteenth year this December and has worked with over a thousand firms. The number that anchors this episode belongs to one of those clients. A two person firm that had billed four hundred and four thousand dollars of inbound business as of the day this was recorded. They pull twenty to thirty leads a month from people who have never heard of them. Steve is careful with the caveat. That firm planted its tree seven or eight years ago, and they still had to vet the client, sell the fee agreement, and do the work. Then they get into what actually changed. Steve explains why the doom posts claiming Google killed search got it backwards, what an AI snippet is really pulling from, and why the models reward specificity in a way the old ten blue links never did. He breaks down topical authority in plain language, why a page for accounting recruiters in St. Louis should link back to a page for accounting recruiters in Missouri, and how that structure becomes the answer when someone asks a model who to call. He also gives away the tactics most agencies charge for. Directories and industry associations. Publishing your own comparison lists and putting your competitors on them. Three hundred dollar press releases through the newswire. Answering questions on Reddit and Quora, where the models go looking. The uncomfortable part is Steve's estimate that maybe five percent of the people who hear this will act on it. He is fine with that, because the five percent who move have an open field. What You'll Learn Why visibility beats quality in who gets the job order What Google actually changed and why SEO did not die How topical authority works on a recruiting website The listicle and directory play for showing up in AI answers Whether Wix and Squarespace can rank The single on page fix to make this week Finish The Year Strong 2026 runs September 28 through October 5. Free live sessions with the recruiters who are actually finishing the year in front. Register here: https://recruiters-finish-the-year-strong.heysummit.com/ This episode is brought to you by Atlas, the AI first recruitment platform built for modern agencies. Atlas remembers every email, every interview, and every conversation, and makes all of it instantly searchable. With Magic Search you can ask who mentioned relocating next year or who wanted a four day week, and get the answer without digging through notes. Atlas customers have reported over 40 percent EBITDA growth and over 80 percent increase in monthly billings. Unlock your listener offer at https://recruitwithatlas.com/ Thank you also to Recruiters Websites. Mention Elite Recruiter and get 10 percent off any new service at https://recruiterswebsites.com/ Join the Elite Recruiter Community: https://elite-recruiters.circle.so/checkout/elite-recruiter-community Get the newsletter: https://eliterecruiterpodcast.beehiiv.com/subscribe Figures shared in this episode are self reported and have not been independently verified. Connect with Steve Gipson: https://www.linkedin.com/in/recruitingwebsitedesign/ Listen and subscribe: [APPLE LINK] [SPOTIFY LINK] [YOUTUBE LINK]
https://itayverchik.co.il/social-traffic/קידום אורגני בגוגל (SEO) הוא ערוץ שיווקי חשוב, אך הוא לוקח חודשים ארוכים עד שרואים תוצאות ודורש עבודה טכנית מורכבת. מה עושים כשרצים להביא תנועה (טראפיק) של קהל יעד מדויק לאתר כאן ועכשיו, מבלי להסתמך על מנועי החיפוש ומבלי לשלם על קמפיינים ממומנים?בסרטון הזה אני חושף בפניכם אסטרטגיות שיווק חלופיות וכלים פרקטיים שיעזרו לכם להזרים תנועה איכותית וחינמית לאתר שלכם, ללא צורך בכתיבת עשרות מאמרי קידום או בניית מערך קישורים.מה נראה במדריך?שיווק תוכן בקהילות: איך למנף קבוצות פייסבוק, לינקדאין וקהילות אונליין כדי למשוך קהל חם שצמא לפתרונות שלכם, תוך כדי יצירת סמכות.שיתופי פעולה אסטרטגיים (Partnerships): בניית רשת קשרים עם עסקים משלימים, החלפת באנרים, ואירוח הדדי בוובינרים או פודקאסטים שמזרימים קהל חדש ישירות לעמודי הנחיתה שלכם.פלטפורמות שאלות ותשובות (Q&A): שימוש נכון בכלים כמו Quora, רדיט ופורומים מקצועיים כדי לספק ערך ולנתב תנועה מדויקת מאוד שמחפשת פתרון לבעיה ספציפית.כוחה של רשימת התפוצה (אימייל מרקטינג): למה הדאטה שלכם הוא הנכס הדיגיטלי החשוב ביותר, ואיך להשתמש בניוזלטר כדי להחזיר גולשים לאתר באופן קבוע ומבוקר.הפצת תוכן פעם אחת, חשיפה מרובה: איך להפוך מאמר או סרטון בודד למספר פיסות תוכן (Micro-Content) ולהפיץ אותן ברחבי הרשתות החברתיות כדי לייצר תנועה מתמשכת.יישום נכון של השיטות האלו יאפשר לכם לגוון את מקורות התנועה שלכם, להקטין את התלות באלגוריתם של גוגל, ולבנות טראפיק יציב שמייצר המרות.המדריך עזר לכם למצוא ערוצי שיווק חדשים לאתר?אל תשכחו לעשות לייק לסרטון, להירשם לערוץ וללחוץ על הפעמון כדי לקבל עדכונים על עוד מדריכי שיווק דיגיטלי, בניית אתרים, פיתוח מערכות וניהול טראפיק.
I'm digging into something that's genuinely changed how I spend my free time: using AI to build the tool I've wished existed for decades, one that helps me read the world's great literature in its original language. I tell the story of a chance dinner with a Hertz Fellow who turned out to be a major figure at Anthropic, and how that connection eventually led me back to a project I'd tried and abandoned before, a computer-assisted reader for Greek, Latin, Hebrew, and Aramaic texts. Six months ago, the AI models I tried couldn't get past writing a single working line of code. This time was different, and I walk through exactly what changed, what these models are actually good at, and where they still fall apart.I also get into the weeds a bit, sharing my process for getting better results out of these tools, why my public writing on Quora turns out to matter, and a wild multi-round debugging session with Gemini that kept insisting it had "finally" found all the bugs. I close with a personal aside into a physics insight I've been chasing since the 1970s, and how an AI helped me push it further, even if I lost most of the conversation to a very avoidable software glitch. Along the way I make my case for why AI right now is best thought of as a tireless, brilliant, but occasionally hallucinating army of interns, not a replacement for human judgment.In this episode you will learn:(00:00) How a chance dinner with a Hertz Fellow connected to Anthropic changed my skepticism about the current state of AI(03:37) Why I've always wished a computer could do the tedious lexical lookup work of reading Greek, Latin, Hebrew, and Aramaic texts(06:35) What large language models actually are under the hood, and why they can "spout like an idiot" and "pontificate like a sage" with equal ease(08:57) The multi-round debugging saga where Gemini kept insisting it had found the last bug, and the last bug, and the last bug(11:48) What gets lost in translation, using the hidden joke behind Don Quixote's horse Rocinante as an example(14:43) Inside the Andrew Winkler Reading Room, from the Septuagint to Shakespeare, and why computers and humans make a great reading team(17:10) My feature requests for Google and Apple after losing valuable AI conversations to a silent clipboard failure(19:36) Why I think of AI right now as an army of knowledgeable but wisdom-less interns, and what that means for companies rushing to replace workers with it(22:01) The physics insight I've been sitting on since the 1970s, and how AI helped me extend it into the standard model(24:28) What was lost when my breakthrough AI conversation on unit-free physics vanished, and why I'm sharing the story anywayLet's connect!linktr.ee/drprandyRead, with computer assistance, the best literature the world has ever producedandrew-winkler-reading-room.overskill.appLove Quotient: Stop Dying of Thirst in an Ocean of Love Kickstarterhttps://www.kickstarter.com/projects/amwphd/love-quotient Hosted on Acast. See acast.com/privacy for more information.
Comedians Clare O'Kane, Alex Ptak, and Jeremy Kaplowitz explore the mysterious land of Quora.com to answer life's questions. This week's questions include: If I dismembered a limb could I reattach it to any part of my body and expect it to survive? WHY WOMEN CHOOSE THE "BAD BOY" Do I really have to kill my brother? My brother disrespected god and he doesn't belive in god but not only that he tried to make me not belive in god. In the Bible you must kill someone who tries to trick you into not believing in him. Do I have too? --- Follow Brian @ instagram.com/morathanenough Get even more Quorators when you support the show @ patreon.com/quorators Send quoras and qommunicate on our discord discord.gg/7pPYuKuYCr Watch the show @ youtube.com/@quorators
In this episode of The Ross Simmonds Show, Ross shares why curiosity, execution, and continuous learning are becoming more valuable than traditional credentials in marketing, tech, and business. He breaks down how hiring managers, marketers, content creators, and business leaders can identify curious talent, build stronger teams, and stay relevant as AI, search, content distribution, and audience behavior continue to evolve. Key Takeaways and Insights: 1. Curiosity as a Career Advantage - Ross shares how growing up outside major tech hubs pushed him to use the internet as his mentor. - Curiosity helped him build a self-directed education across SEO, social media, content, SaaS, Reddit, LinkedIn, Quora, and startups. - The lesson: your location, background, or lack of connections does not limit your ability to learn and grow. 2. The Hiring Trap: Stacked Resume, Weak Execution - Ross warns leaders not to confuse impressive logos and credentials with real-world capability. - Some candidates know how to follow a playbook but struggle when asked to create or adapt one. - Hiring should focus on how people think, learn, ask questions, and solve problems—not just what appears on paper. 3. How to Identify Curious Marketers - Ask candidates what they are reading, what they are learning, and how they stay sharp in their craft. - Look for people actively tinkering with new tools, especially in the age of AI. - Curious marketers bring questions, data, and insights into conversations instead of relying on old playbooks. 4. Insight-Driven Marketing Decisions - Great marketers do not recommend SEO, CMS changes, or content strategies simply because they prefer them. - They gather data, ask about pipeline goals, conversion rates, customer lifetime value, and channel performance. - Curiosity turns marketing from guesswork into a structured, strategic process. 5. Where Curious People Spend Their Time - Curious professionals go where learning is happening: communities, subreddits, Discord servers, Slack groups, LinkedIn threads, and comment sections. - They engage in discussions, debate ideas, and test what they learn. - They do not just consume marketing tips—they apply them. 6. The Signals of a High-Curiosity Team Member - They research before making recommendations. - They reverse engineer why something worked instead of blindly repeating tactics. - They invest in courses, tools, and resources because they want to become better, not just get promoted. - They challenge leaders with data-backed thinking and fresh perspectives. 7. Why Curiosity Matters in the AI Era - AI is reshaping search, content distribution, GEO, AEO, and how buyers discover brands. - Channels that worked three years ago may not be enough today. - Marketers who stay curious will adapt faster as LLMs, Reddit, YouTube, short-form video, and emerging platforms shift the landscape. 8. Building a Learning Advantage - One to two extra hours of intentional learning per week can put you ahead of people doing none. - Those who invest more deeply in their skills create a larger competitive gap. - Continuous learning builds the taste, strategy, distribution skill, and human understanding needed to stay valuable. 9. Hiring for Curiosity and Growth - Leaders should ask candidates about newsletters, podcasts, tools, personal projects, and ideas they cannot stop thinking about. - Experience with tools like Claude, Perplexity, and ChatGPT can signal active experimentation. - Building a culture of curiosity helps teams stay adaptive, strategic, and ready for what comes next. —
See more: https://thinkfuture.comConnect with Andreas https://artios.io ---What if Google isn't your biggest audience anymore... AI is?In this episode of thinkfuture, host Chris Kalaboukis speaks with Andreas, CEO of Artios.io, about one of the biggest shifts happening online: the transition from traditional SEO to AI-powered search.For years, businesses optimized content for Google's algorithms.Now they're competing for something entirely different:AI's attention.Andreas explains why today's internet is overflowing with low-value, AI-generated content—and why that's becoming a major problem for Large Language Models. As the web fills with recycled information, AI systems struggle to distinguish original insight from repetition.His solution?Create research-grade content with genuine information gain.We explore:- Why traditional SEO is rapidly losing effectiveness- How AI search engines decide which sources to trust- Why "research-grade content" outperforms generic AI-written articles- The growing problem of AI hallucinations and synthetic content- How companies can become trusted sources for AI systems- Why Reddit, Quora, and online communities contain untapped market intelligence- The evolution from Large Language Models (LLMs) to Large World Models (LWMs)- How real-world sensory data could dramatically improve AI reliability- Why advanced robotics may become programmable by anyoneAndreas believes the next decade won't simply be about better AI.It will be about better knowledge.If you're interested in AI search, content strategy, SEO, marketing, knowledge management, or the future of AI, this conversation offers a fascinating glimpse into where search is headed next.
Comedians Clare O'Kane, Alex Ptak, and Jeremy Kaplowitz explore the mysterious land of Quora.com to answer life's questions. This week's questions include: If I dismembered a limb could I reattach it to any part of my body and expect it to survive? WHY WOMEN CHOOSE THE "BAD BOY" Do I really have to kill my brother? My brother disrespected god and he doesn't belive in god but not only that he tried to make me not belive in god. In the Bible you must kill someone who tries to trick you into not believing in him. Do I have too? --- Pre-order Jordan's Venom comic @ bit.ly/goofriends Get even more Quorators when you support the show @ patreon.com/quorators Send quoras and qommunicate on our discord discord.gg/7pPYuKuYCr Watch the show @ youtube.com/@quorators
Comedians Clare O'Kane, Alex Ptak, and Jeremy Kaplowitz explore the mysterious land of Quora.com to answer life's questions. This week's questions include: How was the famous "Ass To Ass" scene filmed? Interstellar (2014 movie): Did the movie prove that ghosts can be real? Did any Disney film disgust you (I was 13 when I saw The Little Mermaid with my mom in the theatre in 1989. The scene where the girl becomes bottomless, we left the movie in a huff! I haven't seen the rest of the film since, and never will.)? --- Listen to Megan's podcast Grifthorse. Get even more Quorators when you support the show @ patreon.com/quorators Send quoras and qommunicate on our discord discord.gg/7pPYuKuYCr Watch the show @ youtube.com/@quorators
Andy Johns helped build some of the most important growth engines in Silicon Valley.Facebook. Twitter. Quora. Wealthfront.He worked across nine billion-dollar companies, became one of the most respected growth leaders in tech, and reached the level of career success most founders dream about.Then he walked away.Because achievement had stopped working.In this episode, Andy joins Lloyed Lobo on Traction to unpack the hidden cost of high performance. We talk about burnout, workaholism, childhood trauma, addiction, therapy, spiritual awakening, and the identity crash that hits when the thing that made you successful starts destroying you.Andy shares why he left a seven-figure VC career, how he rebuilt his life through deep inner work, and why so many founders are running from pain under the cover of ambition.This is not a conversation about hacks.It is a conversation about truth.You will learn:Why external success can mask deep internal sufferingHow childhood trauma can drive achievement addictionWhy workaholism is often socially rewarded self-abandonmentHow to know when enough is enoughWhat burnout feels like before it becomes a collapseWhy therapy, writing, spirituality, and community can become performance toolsHow high performers can rebuild identity after leaving the gameWhy the body often keeps score before the mind admits the truthWhat founders need to understand about mental health, meaning, and self-authored successThis episode is for founders, operators, and high performers who have won on paper but feel something breaking underneath.Because sometimes the most important growth is not company growth. It is inner growth.Lloyed Lobo- https://linkedin.com/in/lloyedloboAndy Johns- https://linkedin.com/in/andrewjohns/
Partner with Jay: https://www.jayschwedelson.com/contactㅤPre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026).All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ㅤSubscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletterㅤRegister for GuruConference (FREE + VIRTUAL!) https://www.guruconference.comㅤCheck out Eventastic (FREE + VIRTUAL!) https://www.eventastic.comㅤConnect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/Check out Jay's YouTube channel: https://www.youtube.com/@schwedelsonCheck out Jay's Instagram: https://www.instagram.com/jayschwedelson/Ask Jay anything: https://www.jayschwedelson.com/askㅤLeave a comment and follow the show, it really helps us out!ㅤEver wish you could hand your ad copy to David Ogilvy and get notes back? Daniel Murray and Jay Schwedelson turn that into something you can actually do, trading the two AI moves they each reach for when they want sharper work instead of a faster first draft. It's a quick one, with a detour into Jay's surprisingly committed strategy for never being spotted near a bathroom, but the tactics are the kind you'll try the same afternoon.ㅤFollow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray's newsletter at gotomillions.co for sharp, actionable marketing insights.ㅤBest Moments:(02:27) Daniel has AI critique his copy through the principles of the ten best to ever do it, Sugarman and Ogilvy included.(03:35) Jay's take on why it works, the model has absorbed everything those experts ever published, so you get their real input.(04:52) The step most people skip, write it yourself first and let AI refine, or you just end up sounding like them.(05:22) Jay asks all five major LLMs for the top fifty questions buyers actually type in.(06:32) Find the four or five questions that overlap across every platform and you have your headline content.(07:28) Daniel layers in Reddit, Quora, and G2 to catch the pain points people post in public.
Comedians Clare O'Kane, Alex Ptak, and Jeremy Kaplowitz explore the mysterious land of Quora.com to answer life's questions. This week's questions include: Do you enjoy misbehaving once in a while, or do you prefer to always be well-behaved? Why did my boyfriend call me sloppy seconds? If a man dies and everybody has been living off the sweat of his brow, do they mourn because they miss him or do they mourn because they now have to start roughing it? --- Listen to Kate's stand-up comedy album Garbage Plate @ any audio platform Get even more Quorators when you support the show @ patreon.com/quorators Send quoras and qommunicate on our discord discord.gg/7pPYuKuYCr Watch the show @ youtube.com/@quorators
This week, we're doing a deep dive into how marketing companies are poisoning AI search results by manipulating Reddit. You may remember when Google's AI search results first launched, it recommended that people put glue on their pizza. Well that happened because it scraped a 10 year old Reddit comment. We've learned over the last year or so that this sort of thing can be done on purpose, and brands are taking advantage of it. There's been the rise of AEO or GEO, which stands for AI Engine Optimization or Generative Engine Optimization. Basically this is trying to get mentions of your brand into web content that's likely to be scraped by AI tools. It's the new version of SEO and lots of marketers and companies are trying to do it. The most reliable, easiest way to do this appears to be by putting brand mentions onto Reddit. Reddit's volunteer mods have noticed an increase in bot accounts and entire sequencing efforts—where a post and its comments are all basically done as a stealth ad—intended to boost brands. I wrote an article about this a few weeks ago, about r/biohackers banning mentions of peptides, which were a popular promoted class of product. After we wrote that article, researchers from Cornell University reached out to me about a new study they had just done. The research is called “Deep-research agents can be poisoned via user-generated content,” which provides a mechanism for the ways reddit, wikipedia, and other sites that allow users to post are being attacked by brands doing AEO: "We show that a tiny snippet—just 13 words—of retrieved text on a UGC website like Reddit, Wikipedia, Quora, or Facebook can change AI agents to output spam / scam content pretty consistently," the study says. We spoke to two of the researchers, Hal Triedman and Tingwei Zhang, about this problem and what, if anything can be done about it. Deep-Research Agents Can Be Poisoned via User-Generated Content: https://arxiv.org/abs/2605.24245 Youtube Version: https://youtu.be/2uG8ohZHOD8 Learn more about your ad choices. Visit megaphone.fm/adchoices
Comedians Clare O'Kane, Alex Ptak, and Jeremy Kaplowitz explore the mysterious land of Quora.com to answer life's questions. This week's questions include: How often do criminals take advantage of Halloween costumes to commit crimes? How do I write an application to the police regarding children fighting? Why do people get mad when I throw a gang sign at them? --- Listen to Jesse's shows Your Kickstarter Sucks and Go Off Kings Get even more Quorators when you support the show @ patreon.com/quorators Send quoras and qommunicate on our discord discord.gg/7pPYuKuYCr Watch the show @ youtube.com/@quorators
https://youtu.be/xkCGHOYkdC0 Grant McKinstrie, CEO of Digital Position, is passionate about helping eCommerce brands grow by combining customer insights, data-driven marketing, and emerging technology. With more than two decades of experience in digital marketing, Grant has built a team that helps brands increase revenue through SEO, paid media, conversion optimization, and customer-focused growth strategies. We explore Grant’s DP Growth System: Ask AI where consumers congregate, Immerse yourself in their communities, Create content they crave, Engage them on Reddit and Quora, Have influencers create videos, and Turn craved content into ads. Grant explains why understanding customer conversations is more valuable than relying on assumptions, how online communities reveal unmet needs and buying signals, and how businesses can transform those insights into content, influencer partnerships, and advertising campaigns that drive measurable growth. He also shares how AI is changing marketing, the challenges of scaling an agency, and why innovation remains one of the most important drivers of long-term business success. — Build Yourself a Growth System with Grant McKinstrie Good day. Steve Preda here with the Management Blueprint Podcast, and today my guest is Grant McKinstrie, the CEO of Digital Position, a full-stack agency that builds a growth system for e-commerce brands. Grant, welcome to the show. Thank you so much for having me. Good to be here. Well, it’s great to have you here. And I’d like to start by asking you: What is your personal ‘Why’, and what are you doing to manifest it at Digital Position? Well, specifically when we think about the eCommerce space, there’s so much crap being sold out there. And also, in terms of what AI has done to the industry, it has allowed a lot of people to start a lot of different businesses, sell a lot of stuff, do a lot of dropshipping, and all these different things. It’s about trying to find the gems. It’s about finding the good people to work with and the businesses that are worth growing at the end of the day. There’s so much good stuff out there that gets pushed down because either they haven’t worked with a good agency or they just don’t know how to market themselves well enough. And I think the drive behind trying to find those people who are genuinely nice to work with and brands that are absolutely worth promoting and bringing out into the world is awesome and very rewarding. Being able to do that is incredibly fulfilling. That’s not to say that we’re perfect in every way, shape, or form. And it’s not like every single business we work with is perfect either. We do what we can. But all in all, I want to be able to help market products, people, and businesses that are absolutely worth getting out into the world and getting more people to know about. Yeah. That’s so interesting that you say that because I had a client in this space where you are, and they were a little conflicted because some of the brands they represented, they were not really proud of. And I think it really impacted their culture in turn. They felt that they were not operating with integrity with all of their clients, and that created internal friction. And it kind of held them back to some degree. So that’s fascinating that you talk about this. And I also noted on your website that your average client tenure is over four years, which I think bears testament to this. Yeah. In a large majority of cases, I mean, we’ve had certain clients for six years and, in some cases, even eight years. So when you have tenures like that, they certainly last a long time. And sometimes it just doesn’t work, and we’re also very willing to openly admit that. I don’t want anyone to think, “Oh, if we sign up with you, it’s four years, and then we’re just constantly paying you for, I don’t know, whatever reason it might be.” But genuinely, we’re here to see how we can legitimately grow the business and actually bring you profit dollars that you weren’t seeing otherwise. Because so many businesses that we come across are just not able to allocate their marketing spend efficiently. And they’re just… I don’t know. Not to get too much into the nitty-gritty of things, but in a general sense, 95% of the businesses we talk to are essentially burning money. And in most cases, they’re being worked through an agency churn-and-burn system. And it hurts to see. Literally, I had a pitch two hours ago before this call where every single platform they were on was just burning money. They were trying to remarket to people who already knew about the brand and spending money on people who already knew about them and were already going to purchase from them. And the agency was trying to tell them, “Hey, all of our metrics are great.” But the business is suffering because of it. It happens all the time. It generally results in tough conversations for us because agencies have such a bad reputation. And we’re always trying to pick up the pieces and revitalize that relationship. Which has its highs and lows in many ways. But we’re out here doing the best we can. Okay, so that’s a great segue because this podcast is all about frameworks—how to do something that maybe other entrepreneurs are trying to do, don’t know how to do, but you figured out. So do you have some kind of framework? Maybe it’s about getting an eCommerce company up and running on advertising and advertising profitably. Maybe it’s some other area in your business that is easy to explain in three to five steps. Does anything come to mind? The biggest thing that we have realized lately is what we have deemed community engagement. One, because of AI, you can scrape information so easily across the internet, and you can get fed so much crap that AI is just going to automatically generate for you. But what really matters at the end of the day is: who is your audience, where the heck do they hang out, and what are they talking about? So we are constantly looking to inject ourselves into Reddit threads, Facebook threads, YouTube comments, Quora—wherever those people possibly are. Get into the subreddits. Get into those Facebook communities. Get into the comments of influencers or whoever is relevant within that space, and talk to them. See what they’re talking about within those threads. Engage with them. Have a conversation so that you can understand what actually makes this person tick. What do they truly care about? What do they call things? What are they talking about on a daily basis? So that when you start creating content that resonates with those people, you know exactly how to connect with them. Because, as I mentioned earlier, so many people are creating commoditized products and content because of AI, because it’s making it that much easier to do. Nobody is truly trying to connect with the consumer at the end of the day. And therefore, you’re going to have so many people who become numb to anything being thrown in their face unless they actually feel like they’re being spoken to. So the biggest thing is to get to know the person on the other side of the screen. Go to where they hang out. Go to where they’re engaging. And listen to them. I think a lot of people forget that and want to go straight into data, metrics, spreadsheets, and all this stuff. When there is a human-to-human interaction happening within marketing every single day. And that is what you need to continue to focus on. Okay, so maybe that’s the beginning of the framework. So get to know the person—or the customer—or both. Yeah. And it sounds really simple. It’s funny, when you put it that way, it’s just: listen to the person you’re trying to sell to. But it’s incredible how infrequently that actually happens. Because a lot of people will talk about, “My product is the best. My product is so good because it does this cool little thing that nobody else does.” But who really cares unless it’s actually solving a problem that somebody has? And unless they’re able to understand exactly how it’s going to make them feel in that moment when that problem is solved or how it connects to their core persona or whatever it might be. It’s a very simple framework. But it is the most important thing that a lot of people tend to neglect. No, I love it. I love it. So what does the actual framework look like? I understand you go to Reddit, you go to Quora, and you listen. But what is the process? How do you even know which part of Reddit you should go to, what you should listen to, and who the customers are? Give me the rundown. What do you do when a new customer walks through the door and you want to figure out how to make them successful? Yeah, of course. So I think Reddit is just the easiest example. I think it’s what a lot of people are familiar with, but it also provides value because it’s related to all the LLMs and what they like to cite as sources as well. Funny enough, one of the best ways to start is if you have a brand, a service, or something that you’re looking to build. Feed that into AI—Claude, ChatGPT, whatever works for you—and have it help you understand: “Hey, what subreddits should I be participating in?” If I want to sell vegetable seeds, for example—and that’s an example from a client we’ve worked with—or if I want to get more into gardening, where should I go? It will point you to gardening, DIY gardening, seasonal gardening, and all these different places that have communities of people who are very specific when it comes to anything you want to know about gardening. Then you jump in there and see people talking about: “When should I start planting my tomatoes?” Or: “When should I do any transplanting?” Or: “How do I need to handle my watering schedule?” And then you have layers and layers of threads, topics, and information that you can gather from. People are giving it to you for free and telling you exactly how they handle those things. And that turns into content. That turns into ways for you to engage with those people. It turns into ads because if you’re able to understand what their pain point is, then you can make an ad out of that. At the same time, you can pull a lot of that information using AI. But the biggest impact still comes from truly engaging with those people. So you said that when you figure out what those communities are talking about in their Quora or Reddit communities, then you can engage with them. You can create content, you can create ads, and you can engage. And I’m just wondering, are there other forms of engaging with customers other than through content and ads? Good question. So yeah, that’s the main part. You can directly comment within those Reddit threads, or you can start creating your own content within those Reddit communities. If you start to see a trend of multiple people asking, “How do I start planting my tomato seeds?” Or, “Where do I even start with this?” Then you can create an entire guide on your website. Build a blog post around it. Or you can get together with an influencer who’s able to make a video around it and show the entire process through a visual element as well. So you’re not just doing written content, but video too. And then you can even run ads around that. Because one of the biggest things, for example, with this brand that I’m kind of alluding to, is that every single ad and every single piece of content they were putting out beforehand was very disconnected from the true gardener at the end of the day, or the true DIY gardener. Because everything they showed was a picture of this beautiful, perfect pepper or tomato that nobody ever experiences unless you’re operating a commercialized system with all of the technology they have access to. But somebody in their backyard is not going to have a perfectly round tomato or a perfectly formed pepper. And therefore, no one knows how to get there. So you have to show them the step-by-step process. What soil do you need to buy? What seeds should you buy? And then you become part of that system because: “Oh, I need to buy seeds. Okay, I’m going to go to this company and buy seeds from them.” And they also helped me throughout this entire process by becoming the subject matter expert on what to do with tomato seeds. It becomes this kind of system that you naturally inject yourself into as you create content that connects with that person. Because the biggest thing was recognizing that all of the content they were putting out beforehand made people think: “Well, my food is never going to look like that if I plant it in my backyard.” Yeah. “But how can I get there so that I feel a lot less stressed about even starting?” And you’re providing this entire guide for me to follow so that I can become a better DIY gardener. Yeah. I love it. It’s a great approach to basically figure out where to go, talk to the people, and then communicate with them and create helpful guides for them. And the influencer video—that’s also very clever. So that’s how you help drive growth for your clients. But how do you drive growth in your own business? Yeah, good question. Funny enough, man, it is so much harder to do it for yourself when you are so focused on other people. Reflecting inward is always tough. But what we have recognized lately is that you have to have a good freaking offer. Because so many agencies in this space say the same stuff. I sat on Instagram for two hours one day and rifled through every single ad from marketing agencies in the space. And everybody says the same thing: “You’re doing your ads wrong.” Or: “You have no idea what’s happening with your attribution.” Or: “Google Ads is making you lose money.” Or: “Meta Ads sucks.” And all these different things. And everyone is saying: “You should let us do a free audit for you.” Or: “Come talk to us and we’ll help show you what’s wrong.” It’s like, okay, there’s a pretty big gap there. I have to spend all this time talking to you just to figure out whether you’re a legitimate business and whether you’re actually going to solve my problem. And you’re not really offering anything other than: “Hey, let’s sit down and talk about it.” When everybody else is doing the exact same thing. So the offer across the industry is generally weak. There are a few agencies that have well-built offers. What we personally figured out through A/B testing is that we don’t even try to lead with the marketing conversation. Because in some cases, businesses find it difficult to admit: “Hey, our marketing sucks.” Or: “Marketing is our problem.” But a lot of people can identify whether their website sucks. They can look at it and say it’s old or that it’s not converting well. It’s generally easier for people to make that connection than the marketing connection. So we’ve built an offer around A/B testing. For just about any eCommerce business doing over $1 million in annual revenue, we’d love to do a free A/B test for them. We will build a landing page of their choosing. It could be their homepage. It could be a product page. It could be whatever. We will create a mock-up ourselves and come to the call with it. We’ll show them our version alongside theirs. They can decide whether it seems better or not. And if they want to move forward, we’ll implement it on their site for free. Then we’ll run an A/B test until we reach statistical significance and can determine whether our page or their page performs better. Either way, there’s no cost to them. We just want to show that we’re capable of providing value. We want to demonstrate that we can create something better than what they currently have. If it works out, awesome. Let’s continue the conversation. If not, no harm, no foul. We weren’t able to improve it for them, and it doesn’t make sense to continue the conversation. Yeah. That is impressive. So you’re actually building a competing site, and you show them that you could do a better job than they are, essentially. Yeah, exactly. Yeah. And it’s… I don’t know. There’s somebody that I interact with who always says, “There are no sacred cows. There’s no ego in all of this.” It’s just, “We genuinely want to show that we can provide value in any way, shape, or form here.” It has garnered a lot of interest because it’s low friction. It’s, “Hey, at the very least, when we come to the call, we are going to show you something, and hopefully you like it.” And 100% of the time we’ve done this, everybody has loved it. So it’s been a great source of driving more leads, more conversations, and more at-bats for the business. Simply by having an offer that people want to see value from, as opposed to: “Hey, we’re going to do an audit. There’s going to be a long turnaround time. Then we have to figure out the next steps. Then there’s going to be this big price tag,” or whatever it is. Whereas we’re just going to do something for you for free. If it works, great. If not, you didn’t lose any sleep over it. Yeah. Love it. That’s pretty cool. And I think what’s really cool about it is that you do it without disrupting their existing business. Exactly. So they don’t feel like, “Okay, maybe it’s at no cost to me. Maybe it’s a marketing thing.” But at the same time, if you’re interfering with my customers, that’s actually a negative. Because it can create damage. That’s my reservation about people who offer to drive business for me. Yeah. But then they want to use my LinkedIn profile, and they can spoil my reputation online. And I’m never going to allow it. Because it interferes with my business. So I love that you found a way around that. That’s pretty cool. Absolutely. Yeah, and we’re hoping that it just continues to grow. Fortunately, AI has allowed us to move a lot faster with this because I think that historically would have been a major holdup. Mocking up a page is not a very easy task. But because we’re able to understand the business and generate something relatively quickly through our experience and understanding of how a page should be structured, it works out really well. Yeah. Love it. So switching gears here, let me ask you this: What is something that you’re actively trying to figure out in your business? Ooh, boy. Scale. I think the ability to scale something like this is where I’m trying to figure out what is going to break next. Historically, we’ve struggled to figure out things like: “Oh, we need a really good offer to drive cold outbound leads.” We have historically been a referral-only business. And while that’s worked, it certainly isn’t as sustainable long term as building a proper, predictable cold outbound system. Now that we have something that is starting to work, and we’re seeing more leads come in, the question becomes: How do we scale this without the business breaking if we suddenly see a significant increase in leads? Because realistically, in the past, it’s been rare that we’ve had so many leads in the pipeline that we didn’t know how to handle them. But we’ve also recognized that the type of service we provide is elevated. We consider ourselves a boutique service. We know we’re not the cheapest in the market. But what we do know is that we can absolutely drive additional profit dollars to your business. Because we’re looking at the full marketing picture. We’re not just focusing on PPC. We’re not just focusing on SEO. We’re not just focusing on organic social. We’re looking at how all of those things work together. And then we’re looking at the business as a whole and trying to drive an actual P&L impact. Not just say: “Oh, ROAS in Google Ads is good, so everything must be great.” No. That’s not always the case. As I mentioned earlier, that can happen while you’re still burning money because you’re simply retargeting people who already know about your business. So the goal is understanding that we provide an elevated service and finding the right talent to help deliver it. So that as we continue to scale, we’re able to maintain the level of service that we know we’re capable of providing. And making sure that the people leading those client conversations are able to deliver on that promise every single time as well. Hopefully that answers the question, for the most part. So if you have the deals coming through, the cold outreach is working, and your offer is working, is it just a question of finding the talent, or are there other things that could break? Yeah. I think it’s hiring and talent for sure. And then the other piece is continuing to maintain the operational speed behind it as well. Because expectations in the industry are changing dramatically. We went from bi-monthly reporting to weekly reporting, and now people want to know how things are moving every single day. AI has sped things up to the point where people’s expectations are changing at a rate that we need to keep up with. And that is certainly one of the more difficult things to navigate. Especially when there are 30 to 1,000 new AI tools coming out every single day. Then you need to figure out: “What’s the best one that I’m going to be able to utilize long term, instead of just dumping it and moving to a new one next week?” So yeah, the operational piece has been very interesting over the past couple of years. It went from everybody using ChatGPT, to all of these different AI transcription tools. We moved into Notion. Now we’re using Vector, which is popping off right now. Claude has obviously made a lot of strides as well. And it’s about figuring out how we continue to pivot across all of these different tools. And I’m barely scratching the surface with those examples. We also have to make sure that the entire team is able to adapt to these changes over time. Because for so long, you could stick with a single tech stack and a handful of tools for years, and not much would change. But now, because of AI, things are adapting, changing, and improving incredibly quickly. And the expectations of the client are moving just as fast. So you need to be able to keep up with that. I’ve always wondered about this thing that Steve Jobs said: The two primary functions of a business are marketing and innovation. And you are doing one of the two primary parts of the business. You could even argue that marketing is innovation as well. So the two things converge. How is it possible for an agency to innovate for multiple clients on a continual basis? Yeah. That just comes down to trusting the team and having the right people in the right place. And that’s why I think hiring is one of the biggest things that we need to focus on. Because AI has raised the floor for so many people. But it has also really shined a light on the people who are able to work alongside it efficiently, speed up their processes, and use their experience to make decisions really fast. It is more powerful than ever to have a creative mindset and the experience of seeing how things impact multiple different clients. And to understand how you can shift strategy at any point in time. It also requires having that childlike curiosity mindset. Being willing not to accept everything as fact. Being willing to pivot at any point in time. It’s truly about making sure that the people around you are willing to adapt and accept that they are not going to be right all the time. But they’re willing to keep trying, keep learning, and keep figuring out what the next step is. And not fall into complacency. Because if you do, AI has probably already rocked your world at this point. So the biggest thing is having people around you, a support system, procedures, and training that allow that to happen naturally. And trusting that they will be able to follow that and see the vision—or at least try. That’s fascinating. If there’s a company trying to figure out what to do, how to make sense of all these different platforms, SEO moving to GEO, AI, Reddit, Quora, rising advertising costs, TikTok, and all these other platforms coming online—and their head is spinning—what do you recommend they do? How do they select an agency? Of course, they should go to you. But how should they select an agency? What criteria should they use to select someone, whether that’s you or somebody else? Yeah. I mean, really, it just comes down to being growth-minded. And maybe I’m not fully understanding the question, but if you have any passion or drive to grow what you’re doing, you need to surround yourself with people who are constantly looking to push the envelope. Whether that be an agency or an in-house team. And in some cases, it might not make sense for you to have an agency. That really depends on your brand guidelines and how closely you hold them to your chest. Because sometimes bringing in an outside agency can be very difficult. It takes time to get them up to speed. If you’re looking to develop your own internal style of content because you have a lot of protection around the brand, then building that internally is going to make a heck of a lot more sense. Because they’re constantly going to be able to talk in your language. As opposed to an agency that wants to be an arm of your business, but at the end of the day, it’s difficult for that to always be the case. We try to live and breathe that as much as we can, but we also understand there are limitations. So I would say if you are a brand with extremely tight brand guidelines, then you need to train internally and make sure that is built into the culture and into the marketing team. Otherwise, everything you put out from that point forward is going to be disjointed from what the brand actually means or is trying to stand for. Therefore, you need to have that in-house and you need more control over it. Otherwise, if you understand that other people have great ideas, and you want to leverage that, and you appreciate that they’re looking at hundreds, if not thousands, of brands and seeing how they succeed in the market, then an agency can be a beautiful way to go. And it’s generally more cost-effective in most cases. You’re going to have an agency with maybe three to five people—sometimes even more—overseeing your account. And in many cases, that’s for the same cost as a single internal employee. So being able to leverage the minds of five different people with five different viewpoints of the world, and five different pairs of eyes looking at your website, versus just one… In my opinion, you’re going to win every time. Assuming you have the right team behind you. Yeah. That makes a lot of sense. So essentially, you’re outsourcing your marketing function to an expert team. This is all they do. And they’re held to a high standard because they work with a lot of companies in a fast-moving environment. It’s similar to having an internal attorney versus using a law firm with high-flying attorneys who operate at the cutting edge. You can never really replicate that cutting-edge environment, which helps nurture those people on the other side. Yeah. Love it. So if you’re listening to this and you want to take your marketing to the next level, and you want an expert team at your service to figure out how to grow your brand across multiple channels—content, advertising, customer engagement, and all that stuff—then reach out to Grant. But where can they find you, Grant? You can reach out to us through digitalposition.com. Feel free to connect with me on LinkedIn. I’m happy to chat with anybody. I’m more than happy to share anything I’ve learned along the way, whether you’re another agency, a brand, or whatever it might be. I firmly hold the belief that there is a massive sea of people out there to reach. And I’m happy to share any learnings that I’ve had. Because, boy, there’s so much to digest in this world, and I’m happy to share whatever I know. But yeah, digitalposition.com for anyone who would possibly want to work with us or chat. Otherwise, I’m on LinkedIn and happy to connect there as well. Well, Grant McKinstrie, CEO of Digital Position, a full-stack agency that builds growth systems for eCommerce brands. Thanks for coming and sharing your experience and your view of the world. And if you enjoyed listening, make sure you follow us on YouTube and Apple Podcasts because every week I come with an exciting entrepreneur who is sharing the best of what they know. So thanks for coming, Grant, and thanks for listening. Thank you so much for having me. Important Links: Grant’s LinkedIn Grant’s website
Comedians Clare O'Kane, Alex Ptak, and Jeremy Kaplowitz explore the mysterious land of Quora.com to answer life's questions. This week's questions include: I have two wives. Is that enough? How does a gentleman treat his lady? When sharing a wife, is it best with your buddy or a stranger? --- Follow Dan @ instagram.com/realdanyang Get even more Quorators when you support the show @ patreon.com/quorators Send quoras and qommunicate on our discord discord.gg/7pPYuKuYCr Watch the show @ youtube.com/@quorators
In this episode of The Ross Simmonds Show, Ross breaks down why founders often over-focus on perfecting the product while underinvesting in the most important part of business: getting customers to buy. He shares 20 practical customer acquisition tactics covering owned channels, outreach, community building, audience engagement, strategic partnerships, personal branding, and frictionless buying experiences. Key Takeaways and Insights: 1. Shift Your Mindset Around Sales - Stop treating every “no” as personal rejection and start seeing it as progress toward a “yes.” - Customer acquisition requires courage, repetition, and strategic thinking—not a massive budget. - Founders need to understand customer nuance, buying behavior, and how to create urgency around their offer. 2. Own Your Audience with Email - Build and maintain an email list so you can communicate directly with prospects and customers. - Make every email valuable enough to inspire, educate, entertain, or give subscribers a competitive edge. - Avoid using email only for product updates or blog announcements; turn it into a trusted resource. 3. Build a High-Value Resource Hub - Create a website section filled with useful tools, guides, quizzes, calculators, and interactive content. - Use gated resources and community features to capture leads and build deeper audience engagement. - Watch for social referral traffic as a signal that your content is valuable enough to share. 4. Create Communities Around Your Market - Build private Slack, Discord, Facebook, or Reddit communities where your ideal customers can gather. - Use these spaces to collect feedback, test ideas, host sessions, and create word-of-mouth momentum. - Stay close to your most engaged community members—they may become your strongest customers. 5. Master Personalized Outreach - Cold email still works when it is researched, relevant, and written for one specific person. - Use LinkedIn, company updates, investor reports, and business context to make outreach feel human. - Ask for feedback or a short conversation instead of immediately pushing for a demo or sale. 6. Leverage Your Existing Network - Reach out to past colleagues, classmates, and professional connections who may now be in relevant roles. - Ask for specific warm introductions and make it easy by writing the intro message for them. - Schedule no-pitch coffee chats to build awareness, gather market research, and create future evangelists. 7. Show Up Where Your Audience Already Spends Time - Participate in Reddit, Medium, Hacker News, Quora, Facebook groups, Slack communities, and X with value-first engagement. - Study the culture of each platform before posting so your contributions fit naturally. - Use podcasts, influencers, guest posts, webinars, and co-marketing to access already-established audiences. 8. Use Strategic Partnerships to Generate Leads - Build referral partnerships with complementary businesses that already serve your ideal customers. - Offer commissions, kickbacks, or revenue share to incentivize partners to send qualified leads. - Create co-branded content or guest content to borrow trust and reach from established audiences. —
Pinterest cost Igor up to $7 a click and produced subscribers who opted in but never bought. Reddit and Quora flooded him with clicks that refused to engage. In this episode, Igor walks through the traffic sources that failed him — and turns those failures into the single most important lesson about lead generation: no traffic source is one-size-fits-all, and the platforms that work today won't work the same way tomorrow.
Send us Fan MailWorking as a medical professional in a psychiatric hospital must be one of the hardest jobs in the world. And as one doctor finds out in our story, “Doctor's Notes,” by Kitty Olsen, meeting face to face with the supernatural doesn't make it any easier.What strange occurrences have real doctors and nurses experienced while on duty? We'll look to Quora for some great stories:MusicFesliyan Studios: "Ghost," "Halloween," "Short Tension,"Narration: Robert BreaultPlease join us! Like and follow our Facebook page to become " patron of the Cemetery Hills Library, or (even better!) jump on our Patreon page and become a VIP Patron. Mugs, tee-shirts and eternal thanks await you! Patreon Page: https://www.patreon.com/user?u=61177769&fan_landing=trueWebpage: http://www.afterwordsparanormal.comFacebook: After Words Paranormal Podcast
Send us Fan MailWorking as a medical professional in a psychiatric hospital must be one of the hardest jobs in the world. And as one doctor finds out in our story, “Doctor's Notes,” by Kitty Olsen, meeting face to face with the supernatural doesn't make it any easier.What strange occurrences have real doctors and nurses experienced while on duty? We'll look to Quora for some great stories:MusicFesliyan Studios: "Ghost," "Halloween," "Short Tension,"Narration: Robert BreaultPlease join us! Like and follow our Facebook page to become " patron of the Cemetery Hills Library, or (even better!) jump on our Patreon page and become a VIP Patron. Mugs, tee-shirts and eternal thanks await you! Patreon Page: https://www.patreon.com/user?u=61177769&fan_landing=trueWebpage: http://www.afterwordsparanormal.comFacebook: After Words Paranormal Podcast
Pinterest cost Igor up to $7 a click and produced subscribers who opted in but never bought. Reddit and Quora flooded him with clicks that refused to engage. In this episode, Igor walks through the traffic sources that failed him — and turns those failures into the single most important lesson about lead generation: no traffic source is one-size-fits-all, and the platforms that work today won't work the same way tomorrow.
Comedians Clare O'Kane, Alex Ptak, and Jeremy Kaplowitz explore the mysterious land of Quora.com to answer life's questions. This week's questions include: 5 DIRTY MOVES THAT MAKE YOU DANGEROUS 10 THINGS THE OCEAN TEACHES YOU IF YOU PAY ATTENTION HOW TO BUILD A AURA THAT PEOPLE CAN'T IGNORE --- Get even more Quorators when you support the show @ patreon.com/quorators Send quoras and qommunicate on our discord discord.gg/7pPYuKuYCr Watch the show @ youtube.com/@quorators
After a consult call with a new potential therapist who charged the morning of the therapy session, I found myself in a deep dive seeking the answer to this question: is it ethical for therapists to charge in advance of session?Thank you to Paubox for sponsoring this episode. Paubox makes HIPAA-secure email and forms easy and streamlined. Check them out here:https://hubs.la/Q04k58tL0*Get $250 off your first year with Paubox with coupon code "SKILLS"*Bonus Deal:* If you add the Paubox badge to your website you get an extra $100 off your first year - that means you can get your whole first year free if you apply both deals!Links Mentioned:r/therapists: "Do you charge your clients before or after the session?"https://www.reddit.com/r/therapists/comments/1dilgg3/do_you_charge_your_clients_before_or_after_the/Quora: "What are the ethical implications of paying for therapy sessions in advance?”https://therapistsexposed.quora.com/What-are-the-ethical-implications-of-paying-for-therapy-sessions-in-advanceQuora: "Do all therapists require their clients to pay up front before starting treatment/therapy sessions?"https://www.quora.com/Do-all-therapists-require-their-clients-to-pay-up-front-before-starting-treatment-therapy-sessionsQuora: "Should a therapist ask for payment up front or at the end of the session?"https://www.quora.com/Should-a-therapist-ask-for-payment-up-front-or-at-the-end-of-the-sessionEthical Principles of Psychologists and Code of Conducthttps://www.apa.org/ethics/codeAAMFT's Code of Ethics:https://www.aamft.org/AAMFT/web/Action-Advocacy/Code-of-Ethics-New.aspxLINKS:*Some links are affiliate links. A percentage of purchases come back to me and help my channel immensely!
Comedians Clare O'Kane, Alex Ptak, and Jeremy Kaplowitz explore the mysterious land of Quora.com to answer life's questions. This week's questions include: Is Trump showing any signs that he is a fear-based individual? Is Donald Trump a silver fox? What are realistic IQ scores for Joe Biden, Barack Obama, and Donald Trump? Me and my colleagues estimate that Biden is around 80, Obama 115, and Trump 135. --- Listen to June's podcast @ killthecomputer.com Get even more Quorators when you support the show @ patreon.com/quorators Send quoras and qommunicate on our discord discord.gg/7pPYuKuYCr Watch the show @ youtube.com/@quorators
Send us Fan MailSend us Fan MailIn this enlightening episode of Living the Dream with Curveball, we are joined by the remarkable Belle Gayer, an author and relationship expert with over five decades of experience in love and commitment. After experiencing the beauty and challenges of a long-term partnership, Belle transformed her personal journey into a mission to help others navigate the complexities of relationships. Her book, *Are Relationships for Suckers?*, shares invaluable insights and lessons learned from her own life, aiming to guide others through the often turbulent waters of love.Belle dives into the misconceptions surrounding relationships today, including the myths of "true love" and "the one." She discusses the importance of understanding the stages of romantic love and the hard work required to nurture enduring connections. Through her engaging storytelling, Belle reveals the critical components of successful relationships, such as communication, devotion, and flexibility.Listeners will also gain practical advice on overcoming common relationship hurdles, the significance of compatibility versus commitment, and the need for deeper emotional connections in a world filled with distractions. Belle's warmth and wisdom shine throughout the conversation, reminding us all that happiness in love is attainable with effort and understanding.What You'll Learn in This Episode:- The key misconceptions about love and relationships- Insights from Belle's book and her personal experiences- The foundational habits that support lasting partnerships- The role of communication in fostering intimacy- Tips for reconnecting with your partner amidst life's distractionsFor more information on Belle and her work, visit www.rrelationshipsforsuckers.com and explore her insightful content on Quora.Support the show
Comedians Clare O'Kane, Alex Ptak, and Jeremy Kaplowitz explore the mysterious land of Quora.com to answer life's questions. This week's questions include: If you own a boat, are you a captain? What is the meaning of "sailor's delight"? Is Finding Nemo real? --- Get even more Quorators when you support the show @ patreon.com/quorators Send quoras and qommunicate on our discord discord.gg/7pPYuKuYCr Watch the show @ youtube.com/@quorators
Comedians Clare O'Kane, Alex Ptak, and Jeremy Kaplowitz explore the mysterious land of Quora.com to answer life's questions. This week's questions include: How cruel are scammers? Why aren't female porn stars' orgasms real? I would think with all the large penises they take, they would. Are Chinese women scamming by asking you to invest in Forex trading? --- If you're in NYC, go to Josh's show on Sunday (featuring Alex and Jeremy): https://littlefieldnyc.com/event/?wfea_eb_id=1987256267993 Get even more Quorators when you support the show @ patreon.com/quorators Send quoras and qommunicate on our discord discord.gg/7pPYuKuYCr Watch the show @ youtube.com/@quorators
Comedians Clare O'Kane, Alex Ptak, and Jeremy Kaplowitz explore the mysterious land of Quora.com to answer life's questions. This week's questions include: I'm a fairly liberal non-gay man. How can I survive physically in a Western cowboy town where everyone is a tough guy? How could Sherlock know people are porn addicts? Could you be friends with someone as eccentric as Kramer from Seinfeld? Or is he too weird? --- Watch Erik's YouTube show @ youtube.com/@commentiquette Get even more Quorators when you support the show @ patreon.com/quorators Send quoras and qommunicate on our discord discord.gg/7pPYuKuYCr Watch the show @ youtube.com/@quorators
https://youtu.be/aQyHwoGfy50 Max Kryzhanovskiy, President and CEO of MOS Creative, is driven by a desire to set an example for his children and show what's possible through technology, persistence, and innovation. As the leader of a tech-forward agency that builds websites, apps, and AI-enabled platforms, Max helps businesses move from idea to execution by creating digital products that solve real problems and scale over time. We explore Max's MVP Framework — Define the problem, Determine target market, Prototype the product, Build the MVP, Test and obtain feedback, Iterate — a practical approach for transforming ideas into scalable digital products. Max explains why founders should avoid overbuilding too early, how AI is accelerating prototyping and development, and why businesses must balance automation with authentic human connection. — Drive Growth Using AI Agents with Max Kryzhanovskiy Good day, dear listeners. Steve Preda here with the Management Blueprint Podcast, and my guest today is Max Kryzhanovskiy, the President and CEO of MOS Creative, a company that builds websites and apps that drive growth. They were also the first company in Baltimore to launch a mobile site. Welcome to the show, Max. Thank you for having me. Let me ask you this—what is a mobile site? Is it a mobile phone site, or is it something different? I mean, now it probably doesn't matter as much anymore, because everybody obviously has a website that works on a smartphone screen—or a responsive websites. But before mobile websites came out—or I should say, when smartphones first came out—we had to adjust for smaller screens. We were all used to bigger screens on a computer, and then once we started having different screen sizes come out before responsive, we were the first company to have a mobile website in Baltimore. And we actually built a web application specifically to create them ourselves, and then also went to market to offer it to other clients as well. So a mobile website is just like it sounds, a website that’s specifically designed for mobile. That’s cool. So it sounds like you are very much a tech-forward company, and you are at the edge of technology. And as we were logging on, you said that you would be recording this on your phone because you actually have AI agents running on your computer. Does that mean you have AI agents as part of your team? What kind of agents do you have? Is it still an experiment, or is it already in execution mode? It's in execution mode, but we're always experimenting. We like to think we're ahead of the curve, but with AI, we're all experimenting to a certain extent, right? Something new comes out, we try it out, see if it works, and see how it can be applied to your business—what kind of outcomes it can give you. So I'm all about AI. It's amazing. It's an amazing tool. But I think AI is becoming a lot more than we thought it was going to be—and also a lot less at the same time. Meaning, when AI launched—for example, when ChatGPT came out to the broader market—I mean, obviously AI had been around for a while—but when ChatGPT launched its chatbot platform publicly, we were amazed by how much work it could done. So it went from zero to a hundred. “Oh my God, it can do all of this,” right? But now, for example, with the more recent models—4.5, 5.0—the improvements are much smaller. It's not a hundred percent or a thousand percent better anymore. Now it's maybe five or ten percent better, but the cost keeps increasing. I just read somewhere that even Claude said Claude Code won't be included much longer as part of the regular plan. So now it's only in the $200 higher-tier plan, plus you have to buy additional tokens. So it's really becoming more like, “Hey, yeah, we can do this for you—but you're going to end up paying something similar to what you'd pay a team.” At first, it was more like, “Let's get into the market. Let's get a lot of people interested.” But now, obviously, they have a lot of money behind them—investors, VCs, public market pressure—and they need to bring in revenue. So I think things are going to change very soon. AI is going to become a lot more expensive because the infrastructure and resources it requires are expensive. So eventually, those costs are going to be passed on to users. Yeah. And I noticed that ChatGPT started to do some ads as well. They’re probably going to go that direction, and who knows what that’s going to bring. But that's not our topic today. Today, it's about something else—frameworks. But before I go to the framework question, I'd like to ask you: what is your personal “why,” and how are you manifesting it at MOS Creative? Well, I'm a family man, so my “why” is to see my kids grow up to be amazing human beings—and hopefully to show them a great example of what can be accomplished in sports and in business. So my “why” is also to be a good person. Success can mean different things to different people, but for me, I love the hunt to get to a certain level of success. And then it's kind of like—us as humans, or at least a lot of people—we reach a certain level of success and we don't really celebrate it. It's more like, “Okay, let's get to the next level.” So my “why” is to show my kids that anything is possible if they really want it. Why I got into this space—it was exciting. You could see how quickly technology was moving, the kind of innovation that was possible, and it excited me. So that was one of the main reasons I got into technology. But the other reason was because I was in a different business, and we created technology that helped us grow. And I thought, “Oh wow, this is a completely different way to scale a business.” So technology became the direction we took. Yeah, I love it. I think inspiring our kids is a huge driver for many people, and it totally makes sense. Technology is exciting. I'd like to switch gears here and ask my other common question on this podcast, because this podcast is all about frameworks—business frameworks—how we can help listeners understand things, simplify things, and see different perspectives. So my question to you is: what is your favorite shortcut to success—or framework? And I don't mean “shortcut” in a negative sense, but rather a framework that allows you to understand things differently, make decisions, serve clients, and create valuable outcomes. Whatever it is—something that has worked for you, and is simple enough that you can explain it to listeners in three to five steps. Well, I believe in always being open to learning. It's not specifically a framework—it's more of a mindset: understanding that we don't know everything, especially now, with how quickly things are changing. I mean, a lot of people say that AI is going to make humanity a little dumber than we are. But actually, I learn a lot from it as well. If I'm doing something and I think, “Oh, this is a great way to speed up the process,” then I use it. So let's say, for example, a client asks me a question. There are different ways to approach it. If I already know the answer because I have specific experience with it, I can answer it, right? That doesn't always mean the answer is going to be correct. I can research it, or I can get an answer from AI and then verify it through research and experience to make sure the outcome is actually what it says it's going to be. The learning part is making sure you're always open to figuring out whether the steps you've taken before are the right steps—or whether they can be optimized. I'm a big believer that everything can be optimized, especially now. There's almost no question that can't be answered quickly. Maybe there are some deep philosophical questions—but for the most part, especially in business, work, or even life, you can get answers very quickly. For example, I had a kind of vertigo-type feeling, and I was wondering what exactly it was. I entered specific prompts into ChatGPT, and it actually broke things down really well for me. Then I went to a doctor. First, I checked with a friend of mine who's a nurse, and she said, “This is probably what you have.” And she started asking me questions. I thought, “This is funny—these are exactly the same questions ChatGPT asked me.” And her husband said, “You know what? That proves that medicine is basically a set of questions. As you answer one question, it leads to the next.” So it's like a dynamic questionnaire. And by the time I got to the doctor, I already had a good idea of what it potentially was, and I knew what questions to ask so I could understand the next steps to fix it. Yeah. So what I'm saying is there’s always a way to improve. I'm a big believer in that. It doesn't matter what you're doing, because in this age, everything moves very fast—regardless of the business you're in. That's true. It's interesting that you say ChatGPT can answer any question. It's true—sometimes it hallucinates, but it still gives you an answer. Yesterday, I went to a presentation, and the president of Great Game of Business talked about this. He said, “Today, the answer is everywhere. So it's not a lack of answers—it's a lack of good questions.” So what we really have to come up with are good questions to ask. That's the bigger challenge now—not finding the answer. And I thought that was a really interesting insight. I agree. It's the same thing, right? It relates to prompts as well. If you have a good prompt, you're going to get a better answer. If you ask a good question, you're going to get a better answer. So yeah, I agree with you. Listen, AI isn't a complete solution, but it's a huge help—especially if you're just starting out. Yeah. So what drives your business? Is it technology? Is it trends? Is it something else? What drives it? It's kind of a mix between technology and growth marketing. What that means is we work with clients all the way from ideation to scaling. We've also had several clients successfully exit. So clients come to us and say, “I have an idea. How do I take it to the next step?” Obviously now, there are AI builders and AI platforms that can help take a high-level idea and turn it into some kind of prototype—or at least a basic flow. But ideally, we work with clients from the idea stage all the way through design, development, launch, and driving traffic to the product. So the perfect client fits into that category. They might have an idea for a web application, mobile application, or software product. They come to us and they're not really sure what the next steps are—or they've done some research For example, I spoke to a prospective client the other day. She worked with a developer who tried to build the product using an AI builder. For some reason, something didn't work out, and now she's back at square one. So now we have to review what she actually wants to build, determine the best approach, and figure out what phase one, phase two, and phase three should look like. So that's kind of how we work. For our clients, it's not just, “Let us develop it for you.” It's also about the creative side, the messaging, and the user experience. It's about making sure that when someone downloads the app—or visits the website or web application—it serves its purpose. It's a problem-solving product. It needs to solve a problem so users keep coming back again and again. And then we help grow it to new audiences. That's when it starts to scale and become exponential. Does that make sense? Yeah. So I’m wondering, you work from the idea forward, or you work from the outcome backwards? What’s the approach? That's a great question. Not everyone knows the outcome right away. When someone has both an idea and a clear outcome, it works better, right? Because then you can help them get to that outcome. But overall, the outcomes are usually very high-level. You know: “I want to build this web application or software because I'm targeting this audience.” Okay—but what does that really mean? What problem are you solving? To be honest with you, ninety percent of people don't really know what problems they should be solving at the initial stage. So, talking about frameworks, we work with them to define which problems they should solve first. Because most startups—or even profitable companies trying to add new technology into their workflow or business—often don't know what one or two problems they should solve for the MVP before going all in. Yeah. Okay, so step one is to define the problem. What's step two? Make sure you have the right audience for that problem. That's a big issue. A lot of times, people try to serve everyone. You don't want to go too broad, and you don't want to go too narrow. If you go too narrow, you're going to hit a ceiling before you even go to market. So you determine the audience for the problem you're trying to solve, right? Correct. And then what's the next step? Once you determine the audience and define the problem, the next best step is to create some kind of prototype and actually take it to that audience to test for product-market fit. Meaning: get feedback. Again, it doesn't have to be a fully working product. But go to that audience and get feedback like: “Yes, this solves my problem,” and “Yes, I would pay for it.” Or even better—for them to actually exchange some money to join a waitlist or gain access to an early version of the product, so they can test it and provide feedback. That's the best-case scenario. Because once you have that input, it becomes much easier to make adjustments. It doesn't matter whether those adjustments are in the design or in the actual working product—you're refining it for that niche audience. Yeah, that makes sense. So you design the prototype or minimum viable product, then you test it and get feedback. Then what do you do? Well, I want to clarify something. Designing a prototype and having a minimum viable product can be two separate things. Okay. You can design a prototype. Again, it can be designed in Figma, using an AI builder, or even just as a workflow or user flow. Obviously now, things are a little different because you can build prototypes much faster. That doesn't mean they're going to be production-ready. But a minimum viable product is usually focused on solving one or two specific problems for that market. It's a problem-solving product that actually works—meaning it's much closer to being production-ready. Yeah. So those are two separate things. There's a very big difference between them. Yeah, because now you have vibe coding, and with tools like Lovable—or whatever platform you're using—you can create a prototype quickly. But it's not necessarily going to work, and then you still have to build the actual working product. Correct. Yes, I agree. Then you test it, expose it to the target market, and gather feedback. And then what do you do? Do you iterate? What's the next step? You iterate, yeah. So at that point, ideally, you have product-market fit, you've received great feedback from users, and—best-case scenario—they've even paid you some money. Then you either expand on what has already been built, or you go all in: invest more money into it and start building a production-ready product. And once you have that, you may realize that you also need to improve the user interface. That happens a lot—especially if you vibe-coded it. The output usually isn't the best when it comes to user interface design or user experience. So you may need to redesign the interface, properly develop it, and then take a production-ready application to market. And then it goes back into the cycle of iteration. Meaning, you keep gathering feedback. This is why I often recommend not adding too many features in the beginning. Focus on one or two core features—one or two main user flows within those features. That's it. Forget about everything else. Yeah. And then you can add features later. You can always add features later. Most of the time, if you add too many features in the beginning, you'll probably end up cutting at least 40% of them because people just won't use them. And I'm not talking about core features like sign-up, sign-in, forgot password, onboarding, authentication—that kind of stuff. Obviously, you need those. But you still have to figure out who your audience is. Do you need SMS login? Do you need email login? Do you need both? Do you need social logins? You have to make sure you clearly understand your audience—but you don't need everything all at once. You may eventually need all of it, but not in the beginning. Yeah, that's true. So you've worked with other businesses, which means you're primarily a business-to-business agency, right? Business-to-business, business-to-government—we've also built business-to-consumer apps as well. But usually, our client is a business-to-business. Yeah. So here's my question: In B2B, how do you gain people's trust so they'll even engage with your product? I understand there's a funnel—but how do you get businesses into the top of that funnel? How do you create that initial trust so they engage? What does it take? Many things. Content helps, obviously. Creating content like this, creating videos—I create videos on a regular basis talking about what's out there, what's possible, what's good, what's bad. Kind of the everyday life of an agency, and the type of work we do. We also post projects on different directories and platforms. A lot of previous clients come back to us, and we get many client referrals. We rank pretty well for SEO and AEO, so a lot of people find us through ChatGPT. Especially because that's one of the services we offer. People find us when searching for things like “best app developers” or “best website designers” in our specific area. We're not targeting nationwide rankings—that's much harder and a much longer-term strategy. But in our area—Maryland, Howard County, Columbia—we rank very high. And what does it take to rank high in AEO—in AI search? It's the same approach we take to rank in Google. Google obviously owns Gemini, and now there's Google AI Overview. It's really a real-estate play. If you have a website that's properly structured for Google—with some adjustments for semantic search, like adding question-and-answer content to every page, especially product and service pages—you improve your chances significantly. You also need a properly configured robots.txt file with clear descriptions, so when search crawlers reach your site, they can immediately understand the structure and know where to go. When you see sources cited in AI search, that's exactly what those systems are reading from your site. You also need the right technical setup: Your website has to be fast. You need proper H1, H2, and H3 structure across the site. So overall, it's about having a properly structured website. If you follow strong SEO fundamentals, with additional improvements specifically for AEO and GEO—because now it's not just SEO anymore, it's SEO, AEO, and GEO—you'll usually appear in ChatGPT, Google AI Overview, Gemini, Perplexity, and other AI search tools. And your Google Business Profile and Google Maps listing are properly optimized—which has changed a lot recently on Google's side as well—you'll also show up more often in local AI search results. So isn't it true that AI search looks for different kinds of signals than traditional SEO? I've heard, for example, that backlinks are less important in AI search than they used to be. They're not as important for AI search, but backlinks still carry a lot of weight. Again, you have to think about this as two separate systems, right? There's Google Search—with Google AI Overview and featured snippets—and then there's Google Maps. You don't need a website just to appear on Google Maps. You mainly need a properly optimized Google Business Profile. And you can still show up in AI search that way. Having a website does help, because it sends another signal to Google, but it's not as critical. The most important thing—and I'll answer your question for both cases—is consistency and structure. For Google Maps, if you have a properly maintained Google Business Profile with constant updates—blog posts, videos, photos, and business updates—that teaches Google AI what your business does. So you want updated product pages, images, descriptions, and location details if you're location-based. All of that educates Google, which helps you rank higher on Google Maps. And like I said, Google Maps ranks very well in AI search. Now, if you also have a website, that's even better. And on your website, it helps to embed your Google Map as well, because that reinforces another signal from Google Maps. For example, some of our clients have multiple locations, so we include Google Maps with all their locations on the site—and that helps. Then you also create location pages, just like you create product pages or service pages. Google—and AI systems in general—don't really rank entire websites. They rank individual pages. That's why top-of-funnel content is usually blog posts or educational content answering someone's problem. Then that written or video content leads users to a service page or product page. That's basically how it works. Does that make sense? Yeah, that's very interesting. So if I want to increase my AI ranking… one of my clients told me that if your clients post about you on Reddit, that can be really powerful and help drive AI search visibility. Is that true? Reddit and Quora are very powerful. Very powerful. They rank very high. Listen, I'll give you a simple example that anybody can use. If you go to Quora or Reddit and look at the questions people are asking—for example, let's say you search for “app development”—you can filter by questions and literally see what people are asking. If you answer those questions in a natural way, related to your service or product, and include a backlink—not in a salesy way, but naturally—that's a very strong backlink. And speaking of backlinks: they're still relevant. Maybe they don't carry as much weight as they used to, but they're still very valuable. Because when Google or AI systems evaluate content—and when you search in ChatGPT, Claude, or Gemini and see sources—those sources are essentially citations and backlinks. So if your website has strong citations and is properly structured, it absolutely helps you get discovered. You just need to make sure everything is set up correctly so Google—or any other search system—understands what your content means. But yes, to answer your question directly: Reddit and Quora are excellent for visibility because they're high-authority websites with massive traffic and very strong domain ratings. Yeah. That’s great. So Google Maps, Reddit, Quora, they are big drivers. That’s great. Huge drivers. I mean, listen, there are many others—but social media has become huge over the past two years. Before, if you made a Reel on Instagram, you wouldn't be able to find it through Google search. But in the past couple of years, they opened that up. Why do you think they did that? Because they understand the value of content. Just like YouTube—where you can find videos through specific keywords—they want Instagram videos to be discoverable through Google Search and AI search. And then those searches lead people back to their platform. If someone who isn't already an Instagram user discovers content they like—a creator they like—they may sign up for Instagram because of it. So yeah, all of this ties back to backlinks and discoverability. It's really about how you use those backlinks. I mean, YouTube has been a huge driver for people looking for answers or trying to learn almost anything. So yeah, that's kind of how it works. It's one big spiderweb. Yes. It’s interesting. So basically, the more content I have and the more content other people post about me in credible sites, whether it’s Reddit, Quora, YouTube, social media, and they all point to my website or web pages, then the more it’s going to be discoverable by AI. That’s kinda makes sense. You're definitely going to become more discoverable. But again, if it's just “Steve Preda,” that alone may not be valuable unless someone is specifically searching for your name. Now, if people are responding to or discussing how to apply a specific framework—and someone is searching for that framework that relates to your content—then it becomes relevant. Does that make sense? Yeah. Yeah, understand. Yeah. Absolutely. Let me ask you this. If you could have a magic wand and fix one thing inside your company in the next 12 months, what would that be? That’s an interesting question. I don’t know. I think I'd be very interested in applying more AI agents so they can help drive the business and support more growth. Overall, I just want healthy growth—making sure we're happy with the work we're doing, and that our clients are happy with the work we deliver. Because that leads to better outcomes, longer-term relationships, and healthier growth for the company. I mean, my ultimate goal at some point is probably to grow the company and eventually sell it. If we're happy with what we're doing, and our clients are happy with the work we're delivering, I think that growth will happen organically. Yeah. And what do you need to make the company sellable in your perspective? Having strong, scalable systems—and AI is going to help with a lot of that. So do you believe that a company with only AI employees—at the extreme—could still become a very valuable company? No, I'm not saying we should rely only on AI, and I'm definitely not planning to let go of any employees. What I'm saying is that AI can help with certain smaller tasks that sometimes get missed or forgotten. That's a perfect fit for AI. For example, even during conversations—if a project manager is handling several clients at once—we usually need updates on what was discussed. Yes, AI can record the conversation, but more importantly: what are the actionable next steps? And from those action items, what has already been completed, and what still needs to be done? Those are the kinds of things AI agents can help with—tasks that don't necessarily require a human. That way, time isn't wasted and can instead be used more effectively to make sure things are getting done and that we're reaching the outcome you mentioned earlier. What is your opinion about controlling AI agents? What is the level of risk? Not just about someone maybe doing a prompt injection and kind of hijacking your agents, but losing control of the agents in terms of complexity. So do you see a risk there that someone could kind of unleash these agents and somehow not be able to control them, or the quality of their work? Could they not control that? Or something changes and the agents get impacted—maybe a software update or something like that? Is this a thing, or is that not a concern? I think there should definitely always be guardrails. For example, right now we're building a platform with AI to gather RFPs, review them, score them, and actually create outputs—like the structure of the RFP. But before they get submitted, an actual person reviews them. I think there should always be final approval by a human—unless it becomes such a perfect system. I mean, it's software, right? At a certain point, can something go wrong? Yes. Especially with updates—unless you own the full process from beginning to end. Yeah, I think there's always a risk, but there's always a risk with software. There should definitely be some guardrails, no doubt about it. I don't think it should be the last step before a human approves it and actually—for this RFP example—submits the response to whatever platform. I think a human should always review and approve it to make sure everything is working properly. But I think you can save a lot of time. For example, instead of us doing two or three RFPs a month, we can do ten or fifteen. I mean, the quality isn't really changing. It's structure. It's answering what they're asking for. So if it fits the criteria we're looking for, we still spend time reviewing it. I mean, we got an RFP the other day that was 150 pages. It would probably take two days just to read it. And at a certain point, you're like, “You know what? This isn't a good fit.” So it saves time. It just creates more efficiency. But there should definitely be guardrails and structure for sure, and a human should be involved in the loop. That I agree with you on. Okay. It's a big topic. One of the thoughts is that at some point AI is talking to AI. Like in hiring—you see these big recruiting companies using AI to filter resumes, and then applicants use AI to write resumes that fit what the filters are looking for. And at some point, the authenticity or credibility of those resumes begins to fade because it's all prearranged. So then the whole purpose of filtering employees starts to diminish. Do you think this kind of thing might happen with RFPs too? Maybe. Very possible. I wouldn't be surprised if it's not happening already. Yeah, I mean, it's definitely very possible. There are already several platforms that find RFPs. They work a little differently. We're building specifically for our own purpose. I do want to document the process to kind of show, “Hey, here's what can be done.” But yeah, it's very possible, for sure. Listen, if you're relying on a regular process to get a job, then you're probably not going to get the job. There are a lot more people looking for work right now. I don't know if you heard about Microsoft—and I think Tesla too—but companies are letting people go left and right. Microsoft is offering long-term employees buyouts. And by long-term employees, I mean people who are probably older and maybe not as knowledgeable or experienced with AI. It's like, “Hey, let us buy you out so you can retire a little earlier.” So this is happening. If you're going through the same regular hiring process as everyone else, you're competing against 500 or 1,000 other people for the same job. Obviously, it's an employer's market right now, not an employee's market. If you're trying to get a job, it shouldn't just be through the regular process. It should be through people you know. Networking is going to have even more value. Personal connections matter, and people knowing, “Hey, this person actually spoke to me the right way.” You should also know how to use AI, because that's going to give you an edge in getting a job. But actually speaking to someone should happen through networking and connections. Yeah, that's my feeling too—that human interaction is actually going to increase dramatically in value. Because authenticity… that's really the only way to verify authenticity: being face-to-face with someone, a real physical person. That's fascinating. Yeah. But I'll tell you—like I said, I post videos on a regular basis. My mom asked me the other day, “Max, are you using AI, or is it really you?” I said, “No, it's really me. It's not AI.” So it's funny because AI is getting so good that you're not always sure what's real anymore. And even with RFPs—it's not just about submitting proposals or resumes. Personal and human connection is going to become more valuable than ever. If I personally knew every buyer putting out an RFP, I'd rather talk to them directly, one hundred percent. Because it becomes a completely different process. Yeah, that's spot on. Love it. So, great information. I love the framework: define the problem, determine the audience, create a prototype, build the MVP, test it, and then iterate. That's how you build a digital product—whether it's a website or an app. So if you're out there looking for a solution, Max Kryzhanovskiy and MOS Creative may have the solution for you. So if people would like to connect with Max Kryzhanovskiy and MOS Creative, where can they reach you? People can reach us through our website: www.moscreative.com. They can also find me on LinkedIn under Max Kryzhanovskiy or MOS Creative. They can fill out a form on our website or email us at info@moscreative.com. Fantastic. So if you want an AI-driven platform, definitely reach out to Max. So Max, thank you for coming and sharing your ideas. And I love that you have such a strong vision for AI and that you're actively experimenting within your company, which means your clients will benefit from that as well. And if you enjoyed this conversation, then stay tuned, because every week a successful entrepreneur comes on the show and shares their ideas and frameworks. So thanks for coming, Max—and thank you for listening. Thank you. Important Links: Max's LinkedIn Max's website Max's email: info@moscreative.com
Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 4003: James Altucher reframes minimalism as “emptiness,” showing how removing excess, mental, social, and physical, creates space for curiosity, connection, and possibility. By letting go of habits like lying, gossiping, and constant digital distraction, he reveals a lighter way of living that prioritizes meaningful relationships and genuine enjoyment. Read along with the original article(s) here: https://jamesaltucher.com/blog/seven-habits-highly-effective-minimalists/ Quotes to ponder: "Many people think minimalism is about possessions. It isn't at all." "Lying is the opposite of minimalism. You spin a complicated web between people and imaginary worlds that you have to keep track of." "A life filled with everything leaves room for nothing." Episode references: Quora: https://www.quora.com Airbnb: https://www.airbnb.com Learn more about your ad choices. Visit megaphone.fm/adchoices
Comedians Clare O'Kane, Alex Ptak, and Jeremy Kaplowitz explore the mysterious land of Quora.com to answer life's questions. This week's questions include: Is it illegal to have telepathy or telekinesis? Is porn addiction a type of demon manipulation? Could Star Wars be real? --- Buy Joe's new book The Highlands Burn anywhere books are sold Get even more Quorators when you support the show @ patreon.com/quorators Send quoras and qommunicate on our discord discord.gg/7pPYuKuYCr Watch the show @ youtube.com/@quorators
Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 4003: James Altucher reframes minimalism as “emptiness,” showing how removing excess, mental, social, and physical, creates space for curiosity, connection, and possibility. By letting go of habits like lying, gossiping, and constant digital distraction, he reveals a lighter way of living that prioritizes meaningful relationships and genuine enjoyment. Read along with the original article(s) here: https://jamesaltucher.com/blog/seven-habits-highly-effective-minimalists/ Quotes to ponder: "Many people think minimalism is about possessions. It isn't at all." "Lying is the opposite of minimalism. You spin a complicated web between people and imaginary worlds that you have to keep track of." "A life filled with everything leaves room for nothing." Episode references: Quora: https://www.quora.com Airbnb: https://www.airbnb.com Learn more about your ad choices. Visit megaphone.fm/adchoices
Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 4003: James Altucher reframes minimalism as “emptiness,” showing how removing excess, mental, social, and physical, creates space for curiosity, connection, and possibility. By letting go of habits like lying, gossiping, and constant digital distraction, he reveals a lighter way of living that prioritizes meaningful relationships and genuine enjoyment. Read along with the original article(s) here: https://jamesaltucher.com/blog/seven-habits-highly-effective-minimalists/ Quotes to ponder: "Many people think minimalism is about possessions. It isn't at all." "Lying is the opposite of minimalism. You spin a complicated web between people and imaginary worlds that you have to keep track of." "A life filled with everything leaves room for nothing." Episode references: Quora: https://www.quora.com Airbnb: https://www.airbnb.com Learn more about your ad choices. Visit megaphone.fm/adchoices
Comedians Clare O'Kane, Alex Ptak, and Jeremy Kaplowitz explore the mysterious land of Quora.com to answer life's questions. This week's questions include: Why do wives cheat on good hard working men? I was visiting a married couple the other day. They were arguing. Later that day I saw the wife coughing up and spitting something nasty in her husband's smoothie. Was it my job to tell the husband? Why can't an 84-year-old woman have a small glass of brandy before bed? --- Listen to Roz and Liam's podcast @ https://www.wtyppod.com/ Get even more Quorators when you support the show @ patreon.com/quorators Send quoras and qommunicate on our discord discord.gg/7pPYuKuYCr Watch the show @ youtube.com/@quorators
Favour Obasi-ike, MBA, MS breaks down the relationship between SEO and PPC advertising. He explains that while PPC provides short-term visibility and acts as a catalyst for brand awareness, SEO builds the long-term foundation that makes ads more cost-effective. Favour emphasizes that these two strategies should not be siloed; instead, they must work together. By ranking organically for specific keywords, businesses can lower their ad spend for those same keywords. The conversation also touches on the importance of content pillars, Google Search Console, and the value of organizing your digital assets to prevent overwhelm.Who is this for?Business owners, digital marketers, and entrepreneurs looking to understand the differences and synergies between Search Engine Optimization (SEO) and Pay-Per-Click (PPC) advertising. It's highly valuable for anyone wanting to build a sustainable, long-term marketing strategy while leveraging short-term wins through paid ads.Key Moments & Timestamps01:42 — The Core Difference: Understanding SEO (Search Engine Optimization) vs. SEM/PPC (Search Engine Marketing).03:34 — Short-Term vs. Long-Term: Why PPC is for short-term wins and SEO is for long-term sustainability.06:00 — The Synergy: How ranking organically for a keyword lowers the cost of bidding on that same keyword in ads.11:10 — Cross-Platform Strategy: Connecting your website to Google Search Console and Pinterest to build domain authority.32:47 — Tracking Success: Using Google Alerts and Search Console to track brand mentions and backlinks.107:41 — Final Takeaway: Organize your content pillars and don't feel overwhelmed by the technical aspects of SEO.FAQsQ: Should I focus on SEO or PPC first?A: You should focus on SEO first to build a strong foundation. PPC is a catalyst that drives immediate traffic, but if your website isn't optimized organically, you will end up paying higher costs per click over time.Q: How long does it take for ads to mature?A: Depending on the platform, it typically takes 7 to 28 days for an ad campaign to exit the learning phase and mature based on the target audience.Q: How do SEO and ads work together?A: When you rank organically for a specific keyword (e.g., "real estate planning") on your website, Google recognizes your authority. When you run ads for that same keyword, your cost per click is often lower because the destination link is highly relevant and authoritative.Action StepsBuild Your Foundation: Ensure your website is connected to Google Search Console so search engines can index your pages.Align Your Keywords: Use the same keywords in your organic content (URLs, titles) that you plan to bid on in your PPC campaigns.Set Up Alerts: Use Google Alerts to track when your brand or business is mentioned online to monitor your growing authority.Organize Content Pillars: Structure your website content into clear pillars and clusters to make it easier for both users and search engines to navigate.Book a Consultation: Reach out to Favour at info@playinc.online or favour@playinc.online to hire his SEO agency and streamline your digital marketing strategy.Ready to Rank? Book Your SEO & Web Dev Services Today
Comedians Clare O'Kane, Alex Ptak, and Jeremy Kaplowitz explore the mysterious land of Quora.com to answer life's questions. This week's questions include: Do you agree that people with extroverted personalities should be banned from any type of leadership position because they are annoying and talk more than they think? Why are men in America legally allowed to have long hair? Is war good for cryptocurrency? --- Check out Mattie's work @ mattielubchansky.com/ Get even more Quorators when you support the show @ patreon.com/quorators Send quoras and qommunicate on our discord discord.gg/7pPYuKuYCr Watch the show @ youtube.com/@quorators
Favour Obasi-ike, MBA, MS and guest speakers (including Celese Williams and Rocki) discuss the problem-to-solution framework of converting traffic into revenue. Favour explains that traffic must first be intentionally created by planting "seeds" (content) across the web and nurturing them over time.He shares a real-life example of a client who returned after three years because of consistent, long-term marketing efforts. The conversation also highlights the importance of creating "easy buttons" to reduce friction in the buying process and the resurgence of community-based marketing (like Skool and Patreon) as a reliable revenue driver.Who is this for?Business owners, digital marketers, and entrepreneurs looking to turn their website visitors into paying customers. It's highly valuable for anyone wanting to understand the mechanics of traffic generation, the importance of planting "content seeds" for long-term SEO, and how to optimize the customer journey for higher conversions.Key Moments & Timestamps01:43 — The Traffic Prerequisite: Why you must intentionally create traffic before you can convert it.03:26 — Quality over Quantity: The "sandcastle" analogy for building valuable, structured traffic.05:50 — Planting Seeds: Why articles and SEO content are like seeds that can yield recurring traffic for years.08:23 — Building Authority: How consistent messaging turns you into the go-to solution when a customer is finally ready to buy.11:08 — Real-Life Case Study: A client who paid an invoice and returned for a 12-week marketing sprint after three years of nurturing.14:26 — The Power of CTAs: How well-designed calls-to-action can increase conversions by 38% to over 160%.16:10 — Guest Insight (Celeste): Why consumers want the easiest path to purchase and how to create "easy buttons" in your business.17:46 — Guest Insight (Rocky): The resurgence of community-based marketing (Skool, Patreon, Facebook groups) and the growing, yet controversial, impact of AI-generated ads.FAQsQ: How do I create traffic in the first place?A: Traffic is created by consistently publishing valuable content (seeds) on your website and distributing those links across platforms like Pinterest, Reddit, LinkedIn, and YouTube to build an interconnected web of authority.Q: How long does it take for SEO content to generate revenue?A: SEO is a long-term strategy. You should give your content pillars at least 24 months to build capacity. However, the content you publish today can continue to drive traffic and revenue for years to come.Q: What is the easiest way to increase conversions on my website?A: Reduce friction. Create "easy buttons" by minimizing the number of steps, forms, or questions a customer has to navigate before making a purchase or booking a service.Action StepsPlant Your Seeds: Commit to a 24-month content strategy where you consistently publish and update articles on your website.Distribute Your Links: Share your website links across multiple platforms (Pinterest, LinkedIn, YouTube) to create an interconnected web of traffic sources.Audit Your CTAs: Review your website's calls-to-action. Ensure they are clear, compelling, and strategically placed to maximize click-through rates.Create "Easy Buttons": Simplify your booking or checkout process. Remove unnecessary questions or steps that might cause a potential customer to abandon the process.Build a Community: Consider launching a community group (via Skool, Patreon, or Facebook) to nurture your audience and build long-term trust.Ready to Rank? Book Your SEO & Web Dev Services Today
Favour Obasi-ike, MBA, MS and guest speakers (including Celeste and Jason) discuss the mechanics of getting discovered on Pinterest. Favour explains that Pinterest is a visual search engine powered by an algorithm called "Pixie," which prioritizes relevance, uniqueness, and content quality. He shares actionable strategies for connecting your website's RSS feed to automatically generate pins, using colors (hex codes) to influence search results, and expanding keyword lists using broad, exact, and phrase match types.The conversation highlights Pinterest's long lifespan for content, noting that pins from years ago can still drive significant traffic today.Who is this for?Business owners, digital marketers, and content creators looking to leverage Pinterest as a visual search engine. It's highly valuable for anyone wanting to understand Pinterest's algorithm (Pixie), how to optimize pins for discoverability, and how to use Pinterest to drive long-term, recurring traffic to their website.SummaryFavour Obasi-ike and guest speakers (including Celese Williams and Jason) discuss the mechanics of getting discovered on Pinterest. Favour explains that Pinterest is a visual search engine powered by an algorithm called "Pixie," which prioritizes relevance, uniqueness, and content quality. He shares actionable strategies for connecting your website's RSS feed to automatically generate pins, using colors (hex codes) to influence search results, and expanding keyword lists using broad, exact, and phrase match types. The conversation highlights Pinterest's long lifespan for content, noting that pins from years ago can still drive significant traffic today.Key Moments & Timestamps01:20 — Meet Pixie: Introduction to Pinterest's algorithm and the key elements of discoverability.02:50 — Automation Hack: How to connect your website's RSS feed to a Pinterest Business account to auto-generate pins.04:45 — The Four Elements of Discoverability: Relevance, uniqueness, content quality, and engagement.06:06 — The Power of Color: How hex codes and background colors (e.g., purple) influence what ads and related pins show up next to your content.08:01 — The Psychology of "Saves": Why the number of saves is the strongest indicator of value on Pinterest.10:08 — Keyword Expansion Strategy: How to turn 25 broad keywords into 75+ keywords using quotation marks and brackets.15:38 — Content Syndication: Connecting Instagram to Pinterest to create multiple traffic pathways for a single piece of content.18:27 — Guest Insight (Celeste): Why Pinterest is an underutilized goldmine for product-based businesses and artists.19:22 — The Lifespan of a Pin: Why Pinterest content lives forever and how updating old articles can trigger a resurgence in traffic.FAQsQ: What is Pinterest's algorithm called and what does it look for?A: Pinterest's algorithm is called "Pixie." It looks for relevance (keywords, titles, descriptions), uniqueness (trends, colors), and content quality (image dimensions, mobile optimization).Q: How can I automatically create pins from my website?A: Create a free Pinterest Business account, go to your settings, and connect your website's RSS feed. When you publish an article with images, Pinterest will automatically pull those images and create pins linking back to your site.Q: How do I find the right keywords for Pinterest?A: Start with broad keywords related to your niche. Then, expand your list by adding quotation marks (phrase match) and brackets (exact match) to those same keywords. You can also use trends.pinterest.com to see what's currently popular.Action StepsSwitch to a Business Account: If you haven't already, convert your Pinterest profile to a free Business account to access analytics and website integration.Connect Your RSS Feed: Link your website to Pinterest so your blog images automatically generate pins.Optimize for Color: Be intentional about the colors and hex codes in your images, as Pinterest's visual search groups similar colors together.Expand Your Keywords: Take a list of 25 broad keywords and create variations using quotation marks and brackets to capture different search intents.Update Old Content: Refresh old articles on your website to trigger a resurgence of traffic from existing pins on Pinterest.Ready to Rank? Book Your SEO & Web Dev Services Today
Favour Obasi-ike, MBA, MS and guest speakers (including Celese Williams and Darren Shaw) discuss the mechanics of getting discovered on Google. Favour emphasizes that discovery starts with a strong technical foundation; specifically, connecting your website to Google Search Console and submitting a sitemap. He shares a case study of a client who grew from under 20,000 to nearly 300,000 organic impressions in six months. The conversation also covers the importance of prioritizing your website over social media profiles, understanding search intent, and leveraging local SEO (like zip codes) to rank faster in less saturated markets.Who is this for?Business owners, digital marketers, and content creators looking to improve their organic search visibility. It's highly valuable for anyone wanting to understand the technical foundations of SEO, the importance of Google Search Console, and how to structure a website to rank higher and drive long-term traffic.Key Moments & Timestamps01:30 — The Search Loop: How people search, find, click, and save information on Google.03:14 — SEO Foundations: Why discovery is heavily based on keyword research, search intent, and semantics.04:30 — Case Study: Growing a client's organic impressions from 19.1K to 298K in six months.05:49 — The Role of Google Search Console: Why your website must be indexed and have a sitemap to be discovered.07:25 — Guest Insight (Celeste): The power of "niche-ing down" and finding low-hanging fruit in keyword research.10:19 — Guest Insight (Darren): The psychology of language and understanding the mind of your target audience.19:59 — Social Media vs. Websites: Why TikTok is technically a website (registered in 1996) and how it connects to search.21:54 — The Red Flag: Why your website should always rank higher than your social media profiles on Google.25:44 — The Golden Rule: "The only way you can be on Google is by being on Google Search Console."29:27 — Local SEO: The importance of including your zip code or postal code on your website for localized ranking.FAQsQ: What is the first step to getting discovered on Google?A: The absolute first step is connecting your website to Google Search Console and submitting a sitemap. Without this, Google's bots cannot crawl, index, or discover your content.Q: How long does it take to rank on Google?A: It depends on the competition and density of your market. Generally, it takes 6 to 24 months for broader terms, but highly specific, localized keywords (e.g., "Easter bunny rentals in Portland") can rank in a matter of hours or days.Q: Should I link my social media profiles on my website?A: Yes, but be careful. If your social media profiles rank higher than your website on Google, it's a red flag. Your website should always be the primary "head" or asset, with social media acting as secondary channels.Action StepsConnect to Google Search Console: Ensure your website is verified as a property on Google Search Console and submit an updated sitemap.Niche Down Your Keywords: Identify "low-hanging fruit" or highly specific keywords in your industry that have lower competition.Optimize for Local Search: Add your specific location, zip code, or postal code to your website's URLs and content to capture local search traffic.Audit Your Links: Check your website's footer to ensure social media links are opening in new tabs and not draining your primary domain authority.Understand Your Audience: Use precise language that matches the psychological intent and search habits of your target audience.Ready to Rank? Book Your SEO & Web Dev Services Today
Favour Obasi-ike, MBA, MS discusses the critical importance of bots and search engines for business discovery. He emphasizes that getting discovered starts with building trust through secure domains, consistent links, and structured content. Favour explains the difference between traditional search engines (Google, Bing) and AI search engines (ChatGPT, Claude), noting that while Google remains dominant, AI platforms are rapidly changing how consumers find information. using bot fetches.The conversation highlights the necessity of configuring websites correctly (e.g., HTTPS, WWW redirects) and the enduring value of backlinks and reviews. Favour also touches on the psychology of consumer behavior, explaining how different types of content and even background music can influence purchasing decisions.Who is this for?Business owners, entrepreneurs, and content creators looking to improve their online visibility. It's highly valuable for anyone wanting to understand the technical foundations of SEO, how to build trust with search engines, and how to adapt to the rise of AI-driven search platforms like ChatGPT, Claude, and Perplexity.Key Moments & Timestamps00:00 - Intro: Why search engines are your best friends online.01:06 - Favour's background: Helping businesses with strategic technical SEO setups.02:50 - Building trust online: The foundation of discovery through links, tags, and community.05:31 - The importance of internally linking your website to external features.08:08 - Technical SEO basics: Securing your domain, enabling domain privacy, and using HTTPS.21:57 - Why content structure matters more than just the content itself for search engine discovery.29:38 - Real-world example: How a missing "www" configuration prevented a client's website from loading.01:00:32 - The rise of AI search: How ChatGPT and Claude are changing consumer search behavior.01:02:49 - Why backlinks are not dead: AI platforms still pull recommendations from directories like Yelp and MapQuest.01:52:48 - The psychology of marketing: How music tempo (BPM) affects consumer focus and purchasing decisions.FAQsQ: What is the first step to getting discovered on search engines?A: The foundational step is building trust. This starts with securing your website (HTTPS), ensuring your domain privacy and lock are active, and consistently linking your content.Q: Are backlinks still important with the rise of AI search engines?A: Yes. AI platforms like ChatGPT still rely on citations and backlinks from established directories (like Yelp or even MapQuest) to formulate their recommendations.Q: What is the difference between search engines and social media?A: Search engines are intent-driven (fetching, crawling, indexing based on queries), whereas social media is more about immediate engagement. You must document your social media features on your website to connect the two for search engines.Action StepsSecure Your Domain: Verify that your website uses HTTPS and that your domain privacy and lock settings are correctly configured.Check Your Redirects: Ensure that both the "www" and non-"www" versions of your domain correctly lead to your active website without error messages.Document Your Features: If your brand is featured on a podcast, magazine, or social media, create a post on your website linking back to that feature to build semantic trust.Research AI Recommendations: Ask AI platforms (like ChatGPT or Perplexity) for recommendations in your industry to see who is ranking and where the AI is pulling its data from.Optimize for Intent: Structure your website content clearly so that search engine bots can easily crawl, index, and understand the value you provide.Ready to Rank? Book Your SEO & Web Dev Services Today
Comedians Clare O'Kane, Alex Ptak, and Jeremy Kaplowitz explore the mysterious land of Quora.com to answer life's questions. This week's questions include: Can a pit bull take a coyote? Would you keep your dog if you found out it has woke thoughts? I fear my grandmother may be using black magic to manipulate my dog into pooping on the driveway instead of in my yard. How do I get my grandmother to stop? --- Follow Joe @ instagram.com/joekwa/ Get even more Quorators when you support the show @ patreon.com/quorators Send quoras and qommunicate on our discord discord.gg/7pPYuKuYCr Watch the show @ youtube.com/@quorators
Comedians Clare O'Kane, Alex Ptak, and Jeremy Kaplowitz explore the mysterious land of Quora.com to answer life's questions. This week's questions include: Can a pit bull take a coyote? Would you keep your dog if you found out it has woke thoughts? I fear my grandmother may be using black magic to manipulate my dog into pooping on the driveway instead of in my yard. How do I get my grandmother to stop? --- Get even more Quorators when you support the show @ patreon.com/quorators Send quoras and qommunicate on our discord discord.gg/7pPYuKuYCr Watch the show @ youtube.com/@quorators
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