Podcasts about one stone creative

Have you ever considered creating a podcast to achieve your goals? What if your podcast could do more than just entertain—what if it could become a powerful tool to grow your business and establish your authority in your industry? In this episode of Career Can Do, Mary Ann Faremouth welcomes Megan Dougherty, co-founder of One Stone Creative, to explore the dynamic world of podcasting and how professionals can leverage it to build authority, engage their audience, and grow their business. Megan, a podcasting expert with years of experience, shares invaluable insights on how to strategically approach podcasting for maximum impact. Podcasting is more than just a content creation tool; it's a powerful platform for establishing thought leadership and nurturing relationships with your audience. Megan emphasizes the importance of clarity in your podcasting goals, saying, "Understanding why you're podcasting and what success looks like for you is crucial. Whether it's building relationships, generating leads, or growing an engaged community, having a clear purpose helps you stay focused." Choosing the right podcast format and style is essential to success. Megan advises that whether you opt for interviews, solo episodes, or panel discussions, your content should align with your strengths and audience preferences. Engagement is the lifeblood of a successful podcast. Megan discusses how repurposing podcast content across multiple platforms can maximize reach and value. "A single podcast episode can fuel your content strategy across social media, blog posts, and email newsletters, helping you connect with different segments of your audience." Monetization opportunities exist in many forms, from sponsorships and partnerships to premium content and courses. Megan highlights that successful monetization strategies align with the podcast's overall goals and audience needs. "If your podcast builds trust and delivers value, monetization becomes a natural extension of your efforts." For those looking to start or improve their podcasting journey, Megan suggests focusing on authenticity and long-term commitment. By following Megan's expert advice, aspiring podcasters can create meaningful content that resonates, builds credibility, and drives business success. Tune in to this episode to discover actionable tips and strategies that will help you take your podcast to the next level! Resources Megan Dougherty on the Web | LinkedIn | Get ''Podcasting for Business'' book | Podcasting for Business conference Mary Ann Faremouth on the Web | X (Twitter)

This episode originally aired on May 29th and was one of the top downloads in 2024. If you missed it, now's your chance to catch up, or for those who want another dose of Megan Dougherty's incredible wisdom. Enjoy!Thank you for being a dedicated Book Marketing Mentors listener.Wishing you a happy holiday season*****************************************How can launching a podcast boost your book's success and enhance your business growth?Welcome to another episode of Book Marketing Mentors, where we delve into proven strategies, tools, and tips to help you market and sell your books.This week, I sat down with Megan Dougherty, a digital marketing strategist and co-founder of "One Stone Creative."With her expertise in online business development and podcasting for business, Megan offers invaluable insights on leveraging podcasts to amplify your book's reach and business success.Key Takeaways:Pod Curious Phase: Evaluate if podcasting is the right fit for your book and business.Benefits of Podcasting: Understand the multiple benefits of podcasting, including increased visibility and audience engagement.Content Repurposing: Use your book's research and content as the foundation for your podcast episodes.Choosing the Right Format: Decide between solo episodes and interviews based on your goals.Building Intimacy with Your Audience: Leverage podcasting's personal connection to build trust and loyalty among your listeners.Here's how to find out more about the podcast services Megan offers*************************************************************************REALIGN, REINVENT, and RELAUNCH! Your Roadmap to Lasting Success Starts Here Are you ready to create the life you've always envisioned? In just a few days, my friend, Hilary DeCesare is opening enrollment for her highly anticipated program, Flip Your World in 40 Days, a proven 40-day journey designed for women ready to break through limiting beliefs and unlock a life of purpose and momentum. What sets this unique program apart? ● Rewire limiting beliefs with neuroscience-backed tools. ● Build unstoppable momentum with daily practices and powerful accountability. ● Unlock your purpose-driven roadmap to long-term success in your personal life, career, and relationships. Through live coaching, community support, and innovative tools, you'll stay inspired and on track to achieve your biggest breakthroughs. [Mark Your Calendar—Enrollment Opens Soon!] This is your chance to work directly with a coach who has guided millionaires, billionaires, celebrities, entrepreneurs, and leaders to life-changing success. Get ready to realign, reinvent, and relaunch!

Welcome friends, to episode 100 of The Company Show.Well, technically we started as the Business Podcast Blueprints show — but it's one RSS Feed, so it counts.100 episodes is a pretty major accomplishment, and as we've approached this milestone, I've been reflecting on all of the different ways having a podcast has changed our business.So what has having a podcast really done for One Stone Creative?Looking BackWe started the show right around the time we developed the Business Podcast Blueprints — hence the original name, and to be completely honest, we did it because I ran out of excuses for why a podcast production agency didn't have a show of their own.I was apprehensive, despite having solid strategy and a truly impeccable team behind me.I'm a behind-the-scenes person. I thrive outside of the spotlight, and being a podcast host was never one of my life's ambitions.But as I tell people all time time, podcasting is awesome for introverts. Just how awesome is something I knew in theory before starting this show, but now, I know in practice.The Company Show has been a vehicle for so much.I've met amazing friends and had opportunities I couldn't have imagined otherwise, and I'm very sure that without it, the Podcasting for Business Conference wouldn't have existed. The first year's lineup was composed almost entirely of podcast guests.It was also our testing ground — we've released different seasons in different formats to learn about what works, and so we could communicate with our clients more effectively about the reality of doing seasons, weekly, and bi-weekly releases.And now that we're at episode 100, it's time for another change.Several, actually.The ChangesWe're taking a hiatus from new episodes for a few months, to re-imagine the show, and decide how, and if we want it to continue, or if it has served its function and lived out its useful existence.Not every podcast is meant to last forever, and there's something else going on that is going to make an impact on our decision about The Company Show.We're starting something new — a new podcast with a brand spanking new RSS feed, which we're going to be releasing early in the new year.It's going to be called the Business Podcast Spotlight and will be a short weekly (or more!) show looking at the different ways different businesses are using podcasts as a channel for marketing and business development.These will be short, focused episodes examining strategy, audience, and outcomes for both existing and soon-to-be-released shows — and always with a focus on what can be improved even more.If you're doing something interesting with a podcast or plan to in the future, I want to talk to you. Head over to PodcastingforBusiness.com/Spotlightapp and tell me about your show.Final ThoughtsI'm excited about this new project and what it might inspire for The Company Show!And I'm also grateful to the wonderful guests I've had here over the years. To my incredible team who has made every episode look and sound incredible and to you, listener, who has been the reason for it all. Thank you.As always, I've been your host, Megan Dougherty, and this show was produced by the Team at One Stone Creative.Wherever we see you next — here on The Company Show, in The Business Podcast Spotlight, or somewhere else, I look forward to it!Until then.Podcasting for Business - The BookIn case you haven't gotten it yet, my book Podcasting for Business: How to Create a Show That Makes a Bottom Line Difference for Your Company, is available now!If you think your podcast should be a little bit more profitable (or a lot more profitable), I highly recommend that you check it out.There's going to be some great information there for you.ResourcesOne Stone Creative | LinkedIn | Twitter | Facebook | InstagramOrder the book, Podcasting for BusinessLearn about what other business podcasters are doing:State of Business Podcasting Report 2024

You know what podcasts suck at? Conversions.You know what's amazing for conversions? Email.You know how to turn podcast listeners into people that you can email? A newsletter.A part of podcasting for your business is getting your listeners into a platform where they can click a link to take some action. Sometimes that means doing video. Sometimes it means an active social media presence, and sometimes it means building out your email list, and that's what we're talking about today.Jessica Lackey is a strategy and operations advisor who blends business strategy, practical application, and a human-centric approach to creating sustainable business practices. She's joining me today to talk about whether or not your show needs a newsletter, what kind of content should go onto it, how to differentiate it from your podcast content, and how to see if it's all working.Listen to the episode or read the blog post here: https://podcastingforbusiness.com/99Tune in to the full episode to learn about:Integrating Thought Leadership in Newsletters for Podcast PromotionDetermining the Role of Newsletters in Your Podcast StrategyWhen Podcasts and Newsletters Aren't EssentialThe Right Way to Use Episodes in NewslettersHow to Drive Newsletter Subscribers to Your ShowPodcast Discovery Challenges and the Power of Cross-PromotionWhy Human Touch and Curated Content MatterThe Podcasting for Business Conference is happening next week — get your ticket here!Read the full notes/blog post here: https://podcastingforbusiness.com/99Final ThoughtsI love Jessica's focus on the human connection you're making with listeners.Having a newsletter is just another way to connect with and engage the actual people listening to your show and that is the foundation for everything else.Next week is a special one — it's the Podcasting for Business Conference, and if you don't have your ticket late in the immortal words of the doors, the time to hesitate is through. (If you can tell me what 90's movie I'm referencing without googling it, I'll give you a free ticket, email me at Megan@OneStoneCreative.net)Check out the lineup and the schedule at PFBCon.com and we'll see you next week!Podcasting for Business - The BookIn case you haven't gotten it yet, my book Podcasting for Business: How to Create a Show That Makes a Bottom Line Difference for Your Company, is available now!If you think your podcast should be a little bit more profitable (or a lot more profitable), I highly recommend that you check it out.There's going to be some great information there for you.Be A Guest on The Company ShowDo you have a podcast that's making a major difference in your business or know one that is? Fill out this contact form and let us know about it.We'd love to have you here for an episode like this one!Need A Podcast?As always, this is Megan Dougherty, and The Company Show was made possible by the team at One Stone Creative.If you know a business owner that you think should have a podcast, do us a favor and send them to podcastingforbusiness.com!Key Quotes“If you are using your podcast to grow your authority as a business owner and you just link to the guest being awesome — you've missed out on a whole opportunity to demonstrate why you are the expert that curated them.” - Jessica LackeyResourcesOne Stone Creative | LinkedIn | Twitter | Facebook | InstagramOrder the book, Podcasting for BusinessLearn about what other business podcasters are doing:State of Business Podcasting Report 2024Jessice Lackey | Website | LinkedIn | Twitter | YouTubeRelated:Maximizing the Value of Your Podcast Archive with Racheal Cook

It's my favorite time of year.I don't mean Halloween, although I dearly love giving candy to small children dressed as cartoon characters — it's time to share the results of the latest, and dare I say greatest Podcasting for Business Report.This report, which we've been releasing since 2020 is a deep dive analysis into the top 100 business podcasts, where we evaluate each of the top 100 shows on over 60 different criteria to look at industry trends and establish baseline best practices for podcasting as a business owner.Today is all about that sweet, sweet data. It's been an interesting year for business podcasting! We've seen big changes this year, in social media usage, sponsorships, and network participation — there are some great takeaways for you to apply to your own show.And the numbers are just nifty.I've pulled some of the most interesting takeaways to share with you here today.I strongly recommend that, if you haven't already done so, you download a copy of the report here to get the whole story!Listen to the episode or read the highlights here: https://podcastingforbusiness.com/98The Podcasting for Business Conference is happening this November — learn more about it here!Final ThoughtsI hope I've sufficiently whetted your appetite for more data! We look at how shows start and end, how they're edited, how often podcast content is shared on social media, how common guests vs solo episodes are… I'm really just getting started.There are dozens of interesting data points for you to look at and consider as you make strategic decisions for your podcast — and we've got a companion video that shares the year-over-year comparison and our recommendations based on the trends. You can get the whole report and watch the companion video that gives a more detailed analysis and a year-over-year comparison here.If you have a community that would be interested in this type of data, reach out to me at Megan@OneStoneCreative.net to talk about getting a guest post or interview for your folks I'm always happy to talk about the data!The Podcasting for Business Conference 2024You'll also want to make sure you're registered for this year's Podcasting for Business Conference. It's happening in about two weeks and We've got networking events, we've got expert presentations, we've got live Q and A with industry leaders — I'll go so far as to say we've got everything you need to take your podcast to the next level in terms of profitability. Grab your ticket here.That's all for this week! As always, I've been your host, Megan Dougherty, and the Company Show was produced by the whole team at One Stone Creative. If you found some value here today, the best way you can support the show is to share it with someone you think could use a whole lot of data about podcasting for business!Podcasting for Business - The BookIn case you haven't gotten it yet, my book Podcasting for Business: How to Create a Show That Makes a Bottom Line Difference for Your Company, is available now!If you think your podcast should be a little bit more profitable (or a lot more profitable), I highly recommend that you check it out.There's going to be some great information there for you.Be A Guest on The Company ShowDo you have a podcast that's making a major difference in your business or know one that is? Fill out this contact form and let us know about it. We'd love to have you here for an episode like this one!Need A Podcast?As always, this is Megan Dougherty, and The Company Show was made possible by the team at One Stone Creative.If you know a business owner that you think should have a podcast, do us a favor and send them to podcastingforbusiness.com!ResourcesOne Stone Creative | LinkedIn | Twitter | Facebook | InstagramOrder the book, Podcasting for BusinessLearn about what other business podcasters are doing:State of Business Podcasting Report 2024

What can you do to keep your voice in tip-top shape? As podcasters, we use our voices a lot. Chances are, that essential instrument of yours has temporarily abandoned you in the past. Whether the symptom stems from getting sick or from overuse, waking up to croaks, rasps, or silence is an awful feeling, especially if deadlines or interviews are looming. In this timely episode, Mary returns to the mic on the heels of her own voice loss to talk swollen vocal folds and slug tongue with Nic Redman, a vocal coach and voiceover artist who has spent almost 20 years helping professional speakers hone their voices. Nic is a font of healthy voice inspiration, sharing everything from the importance of hydration (and the truth about which beverages count) to warmups that will get your tongue trilling, your lips flapping, and your vocal cords folding. Come to terms with what you can and can't control about your listener's reaction to your unique voice and be reminded about what a privilege it is, literally and figuratively, to have a voice. This episode is packed with light science and exaggerated facial expressions you can practically see, all in the interest of keeping you talking for years to come. Join Nic and Mary for interactive vocal warmups and other voice health tips: Silly faces and weird noises that can help your voice even when you're sick Why you need to get out of your own head and stop self-editing your voice How to sound just as energized at the top of your episode as you do at the end The benefit of vocal warmups beyond just keeping your voice healthy Links worth mentioning from the episode: Podcasting For Business Conference - https://pfbcon.com/ Enter to win a ticket to the conference by sending your voice note - http://www.VisibleVoicePodcast.com/ Listen to Episode 70, How to Use Research and Reports to Guide Your Podcast with Megan Dougherty - https://www.organizedsound.ca/how-to-use-research-and-reports-to-guide-your-podcast-with-megan-dougherty-episode-70/ Engage with Nic: Learn more about Nic's work on her website - https://nicolaredman.com/ Listen to the Voice Coach podcast - https://nicolaredman.com/voice-coach-podcast/ Get your copy of Nic's book at www.onthemicbook.com Connect with her on Instagram - https://www.instagram.com/nicredvoice/ Connect with Mary! Leave a voicemail with your feedback at https://www.speakpipe.com/VisibleVoice or email visiblevoicepodcast@gmail.com Get the full transcript of the episode at http://www.visiblevoicepodcast.com Read up on more secrets with the Visible Voice Insights Newsletter https://www.organizedsound.ca/newsletter To learn more or work with Mary, check out https://www.organizedsound.ca Link up on LinkedIn https://www.linkedin.com/in/marychan-organizedsound/ Engage on Instagram @OrganizedSoundProductions https://www.instagram.com/organizedsoundproductions Show Credits: Podcast audio design, engineering, and edited by Mary Chan of Organized Sound Productions Podcast cover art by Emily Johnston of Artio Design Co. Show notes written by Shannon Kirk of Right Words Studio Post-production support by Kristalee Forre of Forre You VA Transcript with Audio Description: for this particular consultation. MARY: Yes. Thank you. NIC: The first thing is definitely hydration. That's easy, right? Just drink loads. Loads, and loads, and loads of extra fluids. People get a bit hung up on what you can and can't drink. The truth about hydration is it's very, very simple. All fluids count except alcohol. I'm really sorry if that's your tipple. Just chase that whiskey with water. > You can drink tea. It will still help you hydrate systemically within the body, which will hopefully, at some point, help the vocal folds and the mucus and the vocal folds. Even coffee, shock, horror, it's still fluid, it still counts as systemic hydration in the body. There are some elements of diuretic, i.e. it makes you go to the toilet a little bit more. But the actual more recent research about coffee is that you would have to drink an absolute tonne of it for it to actually have any effect on your voice.  So people can relax about coffee, espresso, martinis, whatever you need before you hit record, it's fine. I mean, of course, the caffeine might exacerbate reflux or the dairy might have an impact on the thickness in your mouth, but you can still just have your coffee for hydration. So, look, just hydrate loads. Because if you're coughing or if you're ill and creating more mucus that's thick, you will need the extra fluids to help counterbalance that. The first thing is hydration.  Two easy things, hydrate and rest. But we all know that rest is not easy. Sometimes it's a privilege to say that rest is easy…  MARY: Mhmm.  NIC: …shout out to anybody with a job or caregiving responsibilities or small people in their lives…  MARY: Yes.  NIC: …but if you can rest, that can really help because your body needs time to process the illness. And the more you can rest, the quicker you'll get over it. If you have to, like, record straight away, like, there's no getting over it. There are some rehab exercises you can do, but I say this with caution because obviously, if you have no voice, sometimes there's nothing to do but rest. As in rest your voice as well. I always say to people, manage the expectations of the person who's expecting you to record.  So if you can at any, any possibility delay it, push it back, you know, give yourself an extra day, because you do want to be on point. And it's better waiting a day and be slightly after deadline and sounding great than, you know, showing up half-cocked, as it were.  So that aside, if you do need to record, there's a group of exercises called, um, well, shorthand. We call them SOVT or Semi Occluded Vocal Tract Exercises. And they're designed to help release tension in the body, in the vocal tracts, regulate the breath flow, the airflow, so that the vocal folds vibrate nice and easily. And when they're swollen a little bit, if you're ill, or covered in extra thick mucus, these exercises are really good at just waking them up, encouraging them to close in a more consistent and easy way, which makes speaking better. So those exercises, although they have a big fancy name, are very simple. It's just gliding up and down your range with a partially occluded mouth space. For example… MARY: Yeah, I need an example. NIC: …Yeah. Oh, it's fine. I've got loads. Uh, this one > gentle lip trill is a nice one. MARY: Oh, I love those. Yes. NIC: Those do elude some people, though, so please don't worry, they're not for everybody. And a couple of nice other examples are big puffy TH sounds. So if you stick your tongue out and let your cheeks get nice and puffy like a hamster or a chipmunk and just go as if you're. > You've got your tongue right, like you're doing a TH sound, you know, like this. > So imagine you're just saying this, but you never get past the TH. > MARY: That's a good one. NIC: Okay. These. > That creates exactly the same environment as the lip chill does in your sort of throat area. And then the other ones you can do are any puffy fricatives, really. So these sounds like a puffy V. > You want to be aiming for a lovely feeling. Like the sound is all vibrating at the front of the mouth, rather than stuck at the back. So you don't want, like, >...  MARY: Yeah, that would hurt. NIC: ...you just want to. > Or a Z > or because different accents and different languages have different sound inventories, a puffy worse sound, like you're, you know, you're doing a trumpet with your mouth. > MARY: I can totally picture you doing that. That's awesome. NIC: What a great job I have. I'm glad there's no video. > I've got my face on the Internet doing this far too much. So it's a real free treat to not have my face in. So those exercises, I won't go into the science of it, but basically they put your larynx in a really happy, easy, free place, and they make it really easy for the vocal folds to close.  So if you're ill, what you might find when you glide up and down. And you could try this if you want you might find a few gaps in that glide. So you might end up with something that sounds like M. > Right? Which is because there's swelling because you've been coughing a lot or there's a lot of mucus and mucus in the way. But the thing to do is just keep gently gliding and keep gently gliding because what you'll find is your body, your incredible brain and body go, oh, that's weird. We usually make a sign there what's going on, you know, and I mean, this is not obviously the science, like the, there's real proper neuron stuff happening here. But this is how my brain processes it. It like sends everybody to work fixing basically inside.  So if I'm used to going, > and my body goes, > then my brain's going to go, whoa, we need to fix that. There's something wrong. And it starts helping you. And basically it encourages the vocal folds to close nicely and that will help you sound a little bit more healthy, vocally healthy, and get the mucus moving as well. MARY: Oh, I like that because yeah, so I lost the voice on Sunday, didn't do anything without it. Sunday, Monday, Tuesday, got a little bit of it back. And I was doing some of this stuff yesterday because I thought, oh, like, what's taking it so long?  So I like your idea of like, the brain needs to make this happen. And so I think that's why I was like, ooh, today, yay. I have this interview. My voice is actually working for once all week. So this is nice. NIC: Oh, that's good. The other things I would add to complement the sort of comfort whenever you're getting through this is, people often love steaming. So taking a, well I have this peculiar looking sort of ceramic inhaler with a tube that looks a little bit dodgy to be honest, but you fill it with hot water and you suck on it gently and it's a really nice soothing in the vocal tract.  And then the other thing you can do as well is the sort of. The newest modern day version of steaming is using a nebulizer, like a personal nebulizer. So a little handheld device. There's one internationally you can get that's called VocalMist. They use a 0.9% saline solution and you use that for 10 minutes. And what it does is it helps the mucus on the vocal folds and it reduces, here comes the science, it reduces phonation threshold pressure for up to one hour, i.e. and makes your vocal folds vibrate more easily for a period of time. So they're really good for supporting your health, your vocal wellness, if you're under the weather. MARY: Wait, how does a nebulizer work? When you were describing it, I was thinking of those neti pots for your nasal sinuses. But is that similar? NIC: Yeah. So it's like an electrical device. If you Google, like, handheld, handheld nebulizer, you'll see it's like a little white sort of rectangular cube, like box, > I suppose, with a little spout on it. And you screw off the top, and you put a little vial of saline, note 0.9%. Very important. That's the same makeup as the saline in your body, as your mucus and stuff. And then you turn it on, and it mists, turns it into a mist.  MARY: Oh. NIC: And the mist actually reaches your vocal folds, which, with steaming, they're not sure. The droplets of steam actually hit the vocal folds. These days, the droplets of steam are bigger than the drops of mist, so it soothes your throat when you steam, and it helps thin out the mucus in your mouth. It feels nice. It's like an internal hug. But they're not actually sure if it gets to the vocal folds anymore. Whereas the nebulizer, the science and the research today, it currently shows that the mist does reach your vocal folds and hydrates them from the outside in. So the mist is absorbed at a cellular level because it matches the chemical makeup of the mucus in there, and therefore it creates a friendlier environment for the vocal folds.  So they're really good if you can get your hands on one. In the interest of disclosure, if I've been out to a party and had a few too many whiskeys, sometimes the next morning, a little hit on the nebulizer really helps bring my voice back to life. > I've been on the karaoke, doing a bit of a Bon Jovi. MARY: Yeah, those are the hacks that most people are, like, looking for. What's the hack? NIC: But, like, not pretend. We're all perfect. I have an episode of my podcast, actually, called how to keep your voice healthy during a festive party season. Nice. Because that's when I lost my voice, was when I went to, so I used to do a podcast called the Voiceover Social Podcast. And we have meetups, and I went to the Christmas do. I was already a bit under the weather because I host that party. It was like chat, chat, chat, chat, chat, like a wedding. And then my husband to stand up, and he was doing a gig in the evening, and me and a load of the people from that went to the standup gig. And were chat, chat, chat, laugh, laugh, laugh, chat, chat, chat. And I woke up the next day and I had no voice. I had no voice for 10 days and I lost almost a five figure amount of money in that week anyway. > So that's why I have that podcast episode and that's why I have all the hacks. MARY: Yes. Things we learn from our mistakes. NIC: Exactly. Win, learn, never lose.  MARY: Yep. Okay, so let's get out of the sickness mindset, but into the, when we're just doing our regular thing. We're going to be recording a podcast episode. Vocal warmups,  NIC: my favourite.  MARY: Okay. Honesty on my end. Now, even as a professional myself, you know, I do voiceover stuff too. I worked in radio, I know all the things. But there are many days that I don't even do proper warmups and I feel like it has to do more with the podcasting side. Like if I do the voiceover work, I'm doing the warmups. But when it comes to podcasting, it's more slack, I think today we're, we're trying to record so many different things for our show that we're like, we're going to do one task and the next task and the next task and we don't do the warmups.  So not necessarily looking for that hack or shortcut, but what can we be doing to quickly warm up before we go and set up our microphone for our recordings? NIC: Yes, I'm a big fan of, I suppose what, you know, they would call it the personal training world, compound exercises. So, you know, doing things that, that work multiple areas or doing a couple of things at once. So the very least I do, and I'm, I'm with you, Mary, because sometimes I drop the ball, or sometimes as a voiceover, something comes in and they need it back now, you know, and you have to jump in the booth. There's always time. There's always time to do something if I'm really honest with myself. But sometimes I take it for granted.  So what I love is, for example, a really, really simple one is some nice big, gentle kind of luxurious shoulder rolls and what I call a chewy hum. So you get a hum on the go that gets your lips nice and buzzy, but then you chew your lips roaring like you're eating something. So, again this is audio related, so I'll describe it as much as I can, but big shoulder rolls and then >. MARY: Like you're. NIC: And again with the hum, you're aiming to feel a really nice buzz at the front of the face, not > at the back, it really helps to kind of close your eyes and imagine you're eating something dead yummy. > I find if we're going to put an intention behind this, so you're. And then you can glide up and down your range. > It's a really good one. Oh, that felt really nice, actually. MARY: Yeah, that was great. NIC: So what you're getting there is you're releasing the shoulders, which is great for nervous tension, great for when you're on a microphone, because we often. The shoulders do a lot of our communicative talking for us as well. They're up, they're down, you know, so given the shoulders, release is really nice for the voice. The humming gets the lips released. It also encourages the voice forward a little bit, if we're thinking a bit like, sort of image based with resonance. And it also gets the airflow regulated. And, um, it gets the vocal folds vibrating and woken up as well.  And then, of course, when you glide light up and down, you're increasing the variety. You're showing your voice the high notes and the low notes that it can reach. Because a lot of the time with podcasting things, sometimes people feel they don't sound as vocally varied as they thought they did when they listen back. So, they listen back and they go, oh god, I sound really monotone or dull or. I thought I sounded more excited about that or something. So a very easy glide like that just shows your body the range that it's capable of, so it gives you more options. So that's one really good exercise.  And then I'm also a big fan of exercises that help you go straight into either, you know, practising your intro or practising a few questions. So there's an exercise again, grateful there's no video right now. But if you stick your tongue out on your lower lip like this was called, slug tongue. That's what it was called when it was taught to me, as in my book. I think if you want a picture, stick your tongue out on your lower lip and you're letting your mouth kind of relax down. If you imagine your best sort of Macaulay Culkin shocked face. MARY: Ah, yes. NIC: And that your tongue out and then you're going to speak through days of the week. Well, the first thing you can do is speak days of the week, months of the year and count one to ten with your tongue out like this. Monday, Tuesday, Wednesday, Thursday, Friday, like that. But what you can do with that one is take the intro of your podcast and say it with that slug tongue hanging out. So you're like, hi, thank you so much for joining me, welcome to the Voice Coach Podcast. My name's Nic Redman and today we're going to be talking about warm ups. Then you can take your tongue in and go, Hi, thank you so much for joining me today. Welcome to the Voice Coach Podcast. My name is Nic Redman and today we're going to be talking about warm ups.  So you're taught you're sort of practicing your intro to get your vocal energy going. You're sticking your tongue out, which sort of makes it harder. So that kind of wakes up the energy of the voice a little bit. You know, it wakes up those other articulators because when you put your tongue back in and you speak, it's like, oh, my god, this is so easy now. So that's a really good one for practicing with your intro or your questions. And, this is the final one. I mean, you'll have to just stop me at some point, Mary, because I could go on forever. > Like, I literally wrote the book on this. MARY: Yes. NIC: If you put your finger, pointy finger, horizontally across your lips, as if you were doing a moustache mime, you know, in a sketch show,... MARY: Yes NIC: …but down, lower, in front, like between your lips, and then you're gonna go. > And then you're going to glide up and down your range. >  MARY: Yes. NIC: Really nice for loosening the lips, getting the breath going, getting the vocal folds and the range going. But you can also do that one with your intro. So. > Hi, thanks for joining me today, my name is Nic Redman and this is the Voice Coach Podcast >  And then you can go straight into it with a really big vocal energy. Because some of my podcast clients say by the end of it, I'm really warmed up, but the start always feels a bit low energy and I always end up going back to re-record my intro because I feel like it doesn't match. Do you know how relaxed I was at the end? So this is a really good one because the last thing you want to be doing as a podcast is having to re-record and edit stuff. I mean, who can be bothered? > So doing this, > oh thank you so much, > gets the energy going so you can go in with a bang. MARY: I love this. And also because when, when I do this work too, with people that they're, like, really stuck on this, I need to sound professional thing. And I'm like, warm ups is not about professional, it's about being fun. It is about going outside of your comfort zone. And so we need to act silly. This is a silly thing… NIC: Yeah.  MARY: …And I feel like a lot of podcasters don't realize that even when they are behind the mic, they don't have to put on that professional hat. You know, this isn't a broadcast radio, BBC, NPR, CBC-type show. This is something that is about you and your message and your voice.  And so when we connected over Instagram earlier this year, it was really about how as speakers, we're not able to control how someone reacts to our voice. So there's two parts of this, right? It's the, listeners has their own work to do to figure out what's bothering them, but also, you yourself as the speaker, you've got some work to do too. So, tell me more about this. Expand on it. NIC: Yeah. So one of the things that I come across most with podcast host clients who come to me for help, both independent and in corporate space, is this idea that they're constantly focused on how they sound.  MARY: Mhm.  NIC: You know, podcasting comes through the filter of the edit, the production, the sound effects, the intro, how it looks, how I'm presenting it, what is my logo, what is my image, what is my tile for, like for Spotify and everything. And the same happens with the voice. And people are like, how should I sound? What do I sound like? I need to sound professional, I need to sound engaging. And they come to me and they go, I think I sound to X or I don't think I sound Y enough. And that's the problem for me is this self monitoring and editing of the voice when you're using it, rather than focusing on that connection with the listener and going, doesn't matter how I sound, it matters how they feel. And it's about sort of changing that focus, you know, so we did connect about that whole, I cannot control how someone hears my voice.  Your audience may or may not be aware of the intricacies of Irish politics, right? But I'm a Northern Irish person of a particular religion, right? Technically, people may hear my voice and get really angry because I sound how I sound. Right? If they're from a particular part of Northern Ireland, for example. Now, I cannot do anything about that, in the same way that you might have a listener who has a teacher that they didn't like that sounded like you once. So in their head they carry this vocal baggage with them, this auditory baggage that they kind of listen through a lens with.  So I always say to people, listen, who cares? Because you literally have no idea who's listening to you and you cannot do anything about it. All you can do is be as yourself on the microphone as possible. Or as whoever you need to be on the microphone as possible. And your listeners will find you. And the ones who you annoy will not stick around. And they're not your people anyway. MARY: Yes, Exactly. NIC: Because when we're worrying too much about how we sign, we forget about what we're saying. And that's the point. And funny enough, this links to warm ups. Mary. Because the reason I think warm ups are important is, yes, it's about saving time in the edit and in the record. So, A, you save money, B, you save sanity and your relationship with your editor. > But also, if you warm up, then your voice is ready and you don't have to think about it. And you could focus more on the words. You can focus more on the impact that you're having and the connection you're trying to make with the listener.  So warming up is incredibly generous for your listener and also really good for your voice. Because you are saying, this is important to me. It's not about being professional. It's about caring about what you do and caring that the information that you're going to say is getting to the people in the way that it needs to, to make them feel in the way that you want them to. MARY: I love that tie back into the vocal warmups because that was one of my thoughts. And I'm sure, like, a lot of people too, is like, when you said, who cares? Because I say that too. I'm like, who cares what other people think? It's about how you want and want to feel in this moment. But them who cares? Is easier said than done. So tying it back into that vocal warmup piece is so key. So thank you so much for making that connection and for sharing that. NIC: Yeah. Because it's, warm ups help you get to know your voice and enjoy it. And you said fun. You said warm ups are about having fun. And I completely agree with that. And you know, if you've got a guest, do them with the guest, because you're darn right that guest is going to be nervous or excited. Like, do a few with them. Break the ice, record it, don't record it, doesn't matter. Sure, it's all content, let's be honest. But, like, it's really, really generous, important to do your warm up.  And I have to say, you're right, loving your voice and appreciating how you sound and not caring how other people think you sound is a big piece. And I don't say that lightly because I have done a lot of work with people on that. But remember that if you're. If you're making the step to do a podcast and put your voice out there, you clearly believe you have something to say that is bigger than your ego around your voice. MARY: Actually, this new client of mine said the exact same thing where she's like, this is the biggest fear I have is sharing my voice. Because she used to be a journalist, it was more about writing, and she, now that she's got her podcast out there, she's just like, oh, oh, I'm so embarrassed with my voice. So, what would you say to someone like that who's still embarrassed about their voice? NIC: I would say to them, remember what a privilege it is to have a voice, both literally and figuratively. I have worked with many people who have a big voice baggage for very legitimate reasons. You know, whether it's bosses, or family members, or social circles who have told them their voice is not valid or that they are not worthy of being heard. But we have to take responsibility for the fact that we have a voice in the first place.  So we have to step up to that fear and go, it's incredible that I have a platform, and it's incredible and a privilege that I have a voice to start with. So you just have to kind of give yourself a shake, do the silly warm ups, listen to yourself over, and over, and over again. And the more you listen, the more you'll get used to yourself and your sound and the more you'll hear the beauty in it.  And just remember how amazing is it the only thing we have in podcasting that is unique. The only thing. I'm sorry if you think your idea for podcasts is the most unique thing in the world… MARY: No. NIC: …It is not. It will have been done before. The only unique USP you have in podcasting is your voice. And that's the truth. MARY: Yeah, that's right. I say that a lot because your voice is like a thumbprint. Everyone's is unique. Like, I sound similar to my older sister, sure, but it is still me. The way I say something, the tone, the words I use, it is still you. And I love that you bring that to the table as well.  So you've been working in the podcasting space. You have your own show too. What have you seen that's changed or shifted at all in regards to voice in the podcasting scene? NIC: Thankfully, we're seeing a lot more diversity than we were.  MARY: Yeah. NIC: There's still a lot of work to be done with giving the underrepresented shows more space and more possibility to grow, I think. But there's definitely more diversity out there, which is really exciting. And luckily, a lot more women… MARY: Mhmm. NIC: …which is exciting. As someone who identifies very much as female, this is a really hard thing to be objective about. I say that slowly because I always get subjective and objective confused. And I have to really say it really slowly for my brain to. So, because I am such a podcast nerd, I obviously listen to loads of podcasts, but I also have my preferences. So, I feel like what I think is exciting in podcasting is probably because of the podcasts that I listen to. > MARY: That's right. NIC: But I just love that it's still an open forum. If you have a phone and access to the Internet, you can do a podcast in theory. So I just love the fact that it's still. I know there's a bit more, you know, chitter chatter about things becoming more commercial and it losing some of its grassroots charm, but the truth of it is, anybody can still do it, which is pretty cool. MARY: Yeah. Like you were saying, you have your own show, you have your own podcasting journey. And I've learned quite a lot from your over 80 episodes of your, the Voice Coach Podcast. They're great because they're. They're short and to the point. But what is your. What's been your biggest challenge of making the show for yourself? NIC: Oh, I mean, for me, it was starting as a weekly show and having to keep it up. So when I started that, the person who was producing, I had a team helping me with it. I was like, I'm going all in. And she was like, do weekly for a year and then see how you feel. So I did weekly for, yeah, a year, which was intense. MARY: Oh, yeah. NIC: I mean, even with somebody, you know, a decade's worth of experience and entire degrees in my subject, like, I, it was still like, okay, come on, I. Stay focused, stay strategized. Plan the next 10 episodes. Where are we going with this? What's happening? What's it linking to? What am I launching next? What are my people getting out of this? You know?  So it was keeping it focused and within, like, in line with the strategy and not just going, oh, god, I need an episode this week. I'll talk about hydration. Okay, so definitely keeping the consistency and the quality up, I think, was hard. And for me, when I first started, this was interesting, but I, and I think I reflected more on this when I wrote my book. When I first started the podcast, I think if I'm honest, I was doing it, it might, this is a bit weird, but I don't know if it's deep or whatever, but I felt like I was trying to prove things to my peers rather than serve my audience in a way. In the sense that I felt like I had to show all my academic research, all the links, all the facts, you know, make sure everyone knows I've got a master's degree in Vocal Pedagogy. I'm very well read, da da da. I'm very good. And I know this because of this book, and I know this because of this recent article. And I know this because of. I was like, my listeners don't care about that. They just want the fucking exercise, I feel like.  So as the show progresses towards, you know, the end of the year of weekly, I suddenly realise, obviously some of my peers listen and that's incredible and they're very complimentary about it. I love that. But it's for my clients. The podcast is for my clients. So I think keeping myself on track and remembering that I don't have to prove myself and my academic standing within this world was an interesting journey and I could just be myself and just do the work that I love doing for the people that I love doing it for was an interesting one.  And when I listened to the first one versus, you know, episode 80, whatever, I think you can really tell the difference in that, both my delivery and you know, at the start I was like, word for word scripting it and then reading it. I'm very good at reading something…  MARY: Right, exactly, yes. NIC: …as if I'm not reading something because that's being a voiceover,...  MARY: That's right. NIC: …so nobody could tell. But towards the end it was much more bullet points. > I wasn't scripting it anymore. So that was an interesting challenge. MARY: I love that mindset shift. I went through that too, where when I started the show and even my business in podcasting, because I worked in radio for 20 years, was downsized in 2018. And then I thought, maybe I'll try this podcasting thing. Is this a thing? And I went into it thinking, oh, I need to show that I have the experience. I know what I'm doing. I've, you know, I did this, I did that, and I didn't have the academics behind it.  And it feels like that societal hierarchy of if you have a university degree, you are better, you know, people will like you more or whatnot. And I didn't. I went to a two year radio program 20 years ago, like, that, that all gets into your head. And I did the same thing. I scripted a Lot. And sometimes I still do, depending on how busy I am and stuff. Because I am a voiceover artist, I can do that. But yeah, I think when you get to that point of, I'm serving my listeners for my clients, for my people. Yeah, they don't care. It's back to that. Who cares, part.  NIC: Yeah. And it's funny, you know, one of the things that people talk most about with my podcast is at the time I had a water bottle that was really squeaky when you took the lid off. And people still come up to me and go, and every time I listen to your podcast, when you take a drink, I take a drink, > you know, like, because I was like, you know, um, I can't be bothered editing this squeak. So every time I need to take a drink of water, I'm going to take a drink of water. We do it together. It's collective, you know, it's like a collective hydration experience. And people always come up to me and go, I've got a squeaky bottle. Or like, you know, it's like Pavlov's dog. Every time they hear a squeak noise, they have to take a drink. > So it's those imperfections that I think can also become the charm. MARY: Oh, I love that. Yeah. Because it's, it's an audio medium, so those squeaks work so well. So in that spirit and me still losing my voice, we're going to take a drink, everybody. NIC: Let's do it. Cheers. Or as we say in Ireland, sláinte.  > MARY: Yeah, so helpful. So, so helpful. I, I cannot wait for your show to come back because you're right, I do want just the little tips and the little tricks. So what, what are your podcasting plans? NIC: Oh, god, I have been mulling it over for far too long. I'm still mulling. I'm trying to decide whether I want to start a brand new show or whether I want to start, you know, do a limited series under the same banner as the Voice Coach Podcast. I'm not sure. I need to talk to some friends, some podcast friends and see what they think is the best thing to do. > But I have an idea because I'm working a lot more in corporate at the moment. MARY: Mhm. NIC: So, helping the people who host corporate podcasts to, um, be their best selves on the microphone and show up vocally as the experts and thought leaders that they want to be within their industry. So that's a really empowering, exciting side of the business that I'm moving into. So I'm wondering whether it might be themed or in that I'm not sure. MARY: Yes. NIC: Still mulling it over. Yeah. MARY: It's always going to be like what we were saying, who your listener is. What is that person wanting? Yeah. NIC: Yeah. Maybe they just want more tips. Mary, Mary, this is good market research for me. > Just need to get off my arse and onto the microphone and get the voice coach podcast going again. MARY: Well, like you said, you wrote the book on it, so you can talk about this endlessly. And I'm sure that it will be so, uh, valuable because I know the podcast as it is right now, now, it has been so valuable for me, so. NIC: Oh, thank you. That's so good to know. MARY: Yeah. Nic thank you so much for your time and your unofficial medical glasses off diagnosis with my voice. > NIC: Yes. Please see a medical professional and, uh, if not responsible for any pathologies, that maybe. There's my disclaimer. MARY: Exactly. NIC: Do seek professional help. MARY: Yes. NIC: If your voice changes for more than two weeks. > MARY: This has been so lovely. Thank you so much. NIC: Thank you. MARY: Oh, weren't those tips great? Yeah, the slug tongue she mentioned earlier, > like, those tongue twisters get easier after the slug tongue. > It's a great one to go hand in hand with the lion's roar that I tend to do. I do the trills and the lion's roar. And this is how you do a lion's roar. It has to do with the tongue and all the muscles in your mouth and your jaw. And so you stick the tip of your tongue behind the bottom front teeth. Okay, so the tip of the tongue is at the bottom of your front teeth. You're going to try and stick your tongue out as far as you can and open up your mouth wide like a lion. But that tip of your tongue is still stuck to the back of your lower teeth. Okay. And then you're just going to exhale with a wide mouth and you go. > You're going to make like a lion's roar face, like my eyes, close, my cheeks, wrinkle all of it. Because you're really stretching out the back of your throat as well when you do that. And I find it goes really hand in hand with that slug tongue.  Because then you're also working your tongue or trying to relax your tongue, and then the trills is trying to relax your lips. > That is a tough one. But if you can relax your lips, that's what that does.  So many great tips from Nic. And I'll be sure to also link her book in the show notes because she says it's got some good pictures if you're a visual aspect person so you can go that way and read her book and look at her pictures. But also in the show notes, I will link to her podcast because like I said, I do listen to her show. She's got some great short episodes with vocal tricks and tips. So get more vocal warm ups through Nic and her podcast. You'll love it.  All right, and also just a quick reminder, if you are still listening to this episode before November 1st, or at least the end of the day on November 1st, I still have my giveaway going for a ticket for you to join me at the Podcasting For Business Conference that's happening November 13th through 15th. But on the 14th, right in the middle of it, I'll be on a panel all about using your voice. It's called Your Voice, Using It, Shaping It And Protecting It. And I would love for you to join me at that conference. I'm giving away a free ticket to it. And this is how you enter.  What you need to do between now when this episode is published to, uh, the end of the day on November 1st, all you need to do is leave me a voice note from my website because I want you to share your voice. So go to VisibleVoicePodcast.com There's a purple button there that says send voice mail. Click on that and I want you to leave a 90 second voice note from your device. Quickly state your name, where you're calling from, Hello, Mary Chan, long time listener, first time caller. And two, say and complete the following sentence stems, The first time someone said something about my voice, it made me feel, dot, dot, dot, and then end with today, what I love about my voice is, dot, dot, dot. Okay? I say leave a 90 second voice note, but if it cuts you off, feel free to continue on the next one. It's fine, it's fine because I just want you to share your voice. I would love to hear what someone said to you the first time. You were like, oh, my voice. Okay, maybe I won't do that anymore. It's happened to a lot of people, so I just want to hear it. And I would love to hear how you transitioned, through that to today.  And then I will draw from all the entries for that free ticket to the podcasting for business conference. Again, it's happening on November 13th through 15th, and it is hosted by Megan Dougherty of One Stone Creative. She was a guest on this podcast. So if you haven't listened to that one yet, that one's just fun because she talks all about research and reports, it's episode number 70. Make sure you get on that because, ooh, actually the 2024 report because I interviewed her, for that episode last year, 2023. But the new 2024 report is coming out this same week. If you are listening to when this podcast first came out at the end of October. So, lots of podcasting reports and information that I'm gonna be delving into. So if you're not into the stats and all that stuff, don't worry, leave it with me. > So, yeah, good luck with winning those tickets with me. Just send me your voice note from my website, VisibleVoicePodcast.com.  On the next episode. I want to explore what it means to do less. There's so much overwhelm in the world these days. We're really, really busy in the world of podcasting in your own work, and then there's also your personal life and everything in between. And I've noticed when just talking to podcasters, to other people, just within my networking, creating a business and my friends and family, there is a lot happening and we are all trying to streamline and just do less. What does it mean if we did less and this specifically for a podcast? How do you do less around your show, yet still create episodes that you love? We're going to explore this, the next time, so join me then.  > > >

Let's talk about guest appearance pitches.You've received them and hopefully you've also sent them. There's a lot that goes into a guesting strategy research, crafting the pitch, being on the show itself, and encouraging the listeners of that show to connect with you.All of these things are changing all of the time.There are trends in guesting the same way there are trends in all other types of marketing. You need the best information to craft the best strategy for your business.My guest today is an expert in guest pitching — Julie Fry is the founder of Your Expert Guest, a podcast booking agency for women making an impact who want to be heard by their ideal clients without spending hours on social media, which is something I absolutely understand.Julie has tons of great information for us, and I was especially fascinated to hear what is the most effective strategy in converting listeners to real connections these days. It is not the same as it used to be.Listen to the episode or read the blog post here: https://podcastingforbusiness.com/97Tune in to the full episode to learn about:How to Find the Right Shows to Guest OnPodcast Searching ToolsHow to Go Through The Podcast Outreach ProcessShould You Send Your Interview Questions in Advance?Simplifying Calls to ActionThe Post-Guesting ExperienceTracking Your Guesting CampaignRepurposing The Shows You Guested OnThe Podcasting for Business Conference is happening this November — learn more about it here!Read the blog post here: https://podcastingforbusiness.com/97The State of Business Podcasting Report 2024Next week is a really exciting week at One Stone Creative. We're going to be releasing the fifth annual State of Business Podcasting Report, and I can tell you now there have been some interesting changes in the trends and best practices for company podcasts this year.I cannot wait to share them with you!Get all of the details and sign up here to receive it as soon as it drops, Monday the 28th.Next week, I'm going to be sharing some selected results here on the show, so make sure you're subscribed to The Company Show on your favorite podcast platform.Podcasting for Business - The BookIn case you haven't gotten it yet, my book Podcasting for Business: How to Create a Show That Makes a Bottom Line Difference for Your Company, is available now!If you think your podcast should be a little bit more profitable (or a lot more profitable), I highly recommend that you check it out.There's going to be some great information there for you.Podcasting for Business Conference 2024We've got over a dozen expert presentations, expert Q&A, panel discussions, workshops, and lots and lots of networking opportunities.It's happening from November 13th to 15th this year. Learn more about PFBCon here.Be A Guest on The Company ShowDo you have a podcast that's making a major difference in your business or know one that is? Fill out this contact form and let us know about it.We'd love to have you here for an episode like this one!Need A Podcast?As always, this is Megan Dougherty, and The Company Show was made possible by the team at One Stone Creative.If you know a business owner that you think should have a podcast, do us a favor and send them to podcastingforbusiness.com!Key Quotes“A confused mind doesn't make any choices. Just giving one choice, you increase the likelihood that the listener will act on that choice.” - Julie FryResourcesOne Stone Creative | LinkedIn | Twitter | Facebook | InstagramOrder the book, Podcasting for BusinessLearn about what other business podcasters are doing:State of Business Podcasting Report 2023Julie Fry | Website | LinkedIn | Facebook | InstagramRelated:The Ultimate Guest Pitching System with Kris WardHow to Pitch Yourself as a Guest

As you know, the Podcasting for Business Conference is fast approaching.We're preparing the networking events and the presentations and the emails and the broom and all of the goodies and our many expert speakers are working on their presentations. And are there ever some good ones this year? It's going to be awesome.As part of our prep for the conference every year, we ask all of the speakers a few different questions so that we've got detailed and dare I say, definitive resources on key podcasting topics for you. This year, one of the questions we asked the experts was…What should a business owner think about before they start a podcast?See, a lot of the people who come to the Podcasting for Business Conference are coming because they haven't actually started their show yet, and they want to learn everything that they need to make sure that they make great investment and get a really good return on their podcast.Even if you already have a podcast, if you've been podcasting for years, you should listen anyway because getting back into that beginner's mindset of what you should think about and plan and consider before you start can help you make refinements to your show as it exists now.Here is what the experts think you should keep in mind before you start a podcast — listen to the episode or read the blog post here: https://podcastingforbusiness.com/96The Podcasting for Business Conference is happening this November — learn more about it here!Watch the video version here: https://youtu.be/M0qCNQXIRd8Final ThoughtsThat is a whole lot of good advice.If you're in the planning stages or in the I've started, but I need to make changes stage, then you know what to do. Pick some advice, look at your show, review it, and start making changes.Of course, track everything that you do so you can validate what works and what doesn't.If you don't have your ticket to the Podcasting for Business Conference yet, you can get it here and you are not going to want to miss this one.As always, it's all virtual and all recorded, and the recordings are included in your ticket price. You're going to have access for an entire year, so don't stress out if you can't attend absolutely everything. We know you can't. You've got a job!Podcasting for Business - The BookIn case you haven't gotten it yet, my book Podcasting for Business: How to Create a Show That Makes a Bottom Line Difference for Your Company, is available now!If you think your podcast should be a little bit more profitable (or a lot more profitable), I highly recommend that you check it out.There's going to be some great information there for you.Podcasting for Business Conference 2024We've got over a dozen expert presentations, expert Q&A, panel discussions, workshops, and lots and lots of networking opportunities.It's happening from November 13th to 15th this year. Learn more about PFBCon here.Be A Guest on The Company ShowDo you have a podcast that's making a major difference in your business or know one that is? Fill out this contact form and let us know about it.We'd love to have you here for an episode like this one!Need A Podcast?As always, this is Megan Dougherty, and The Company Show was made possible by the team at One Stone Creative.If you know a business owner that you think should have a podcast, do us a favor and send them to podcastingforbusiness.com!Key Quotes“Why am I doing this?” - Ana Xavier“What does success mean to you?” - Mary ChanResourcesOne Stone Creative | LinkedIn | Twitter | Facebook | InstagramOrder the book, Podcasting for BusinessLearn about what other business podcasters are doing:State of Business Podcasting Report 2023Learn more about the speakers of PFBCon 2024 here.Related:How to Measure the Impact of Your Podcast

When you think of merch, what might come to mind first are band t-shirts, sports memorabilia, or maybe stickers of your favorite anime characters.But there is a whole world of podcast merch too — some of which might be of real interest to someone podcasting for their business.Today I'm talking to Marz, the CEO of Certified Crucial, a podcast merchandise and distribution company that is doing some very interesting things in the industry. There are a lot more possibilities than there used to be, many of them more interesting and more sustainable than traditional Print on Demand servicesThis was an interesting conversation, and of course, Marz brought the data!Listen to the episode below or read the blog post here: https://podcastingforbusiness.com/95Tune in to the full episode to learn about:How Certified Crucial is uplifting the creator economyWhat podcast merch really meansThe untapped potential of podcasts on vinylCan smaller shows leverage merchandise?Crafting merch that resonates with your audienceMerch as a tool for guest engagement and brand integrityROI and pricing for sustainable and ethical merch in podcastingThe Podcasting for Business Conference is happening this November — learn more about it here!Read the full post here: https://podcastingforbusiness.com/95Final ThoughtsI love the possibilities of merchandise for extending the community building around your podcast. It won't be a fit for every company podcast, but there are some very cool use cases for engaging your audience, gifting your guests and increasing your brand awareness.Checkout certifiedcrucial.com to see what kind of possibilities might be a good match for your business.Mars is also going to be joining us at the Podcasting for Business Conference for a Coffee and Q&A session on the morning of Thursday, November 14th. If you've got merch-related questions, this will be a session to catch!Get your ticket at PFBCon.com, and prepare to spend three days learning from industry leading experts, networking with fellow podcasters and getting the tools and strategies you need to podcast more effectively (which means profitably!) for your business.You'll also get access to the On-Demand content library right away — and we're adding to it every couple of weeks between now and the conference. I hope we see you there!Podcasting for Business - The BookIn case you haven't gotten it yet, my book Podcasting for Business: How to Create a Show That Makes a Bottom Line Difference for Your Company, is available now!If you think your podcast should be a little bit more profitable (or a lot more profitable), I highly recommend that you check it out.There's going to be some great information there for you.Be A Guest on The Company ShowDo you have a podcast that's making a major difference in your business or know one that is? Fill out this contact form and let us know about it.We'd love to have you here for an episode like this one!Need A Podcast?As always, this is Megan Dougherty, and The Company Show was made possible by the team at One Stone Creative.If you know a business owner that you think should have a podcast, do us a favor and send them to podcastingforbusiness.com!Key Quotes“Yes, we want to engage our listeners. Yes, we want to give them something, and we also want to make sure that we uphold our integrity and our image as a brand as well.” - MarzResourcesOne Stone Creative | LinkedIn | Twitter | Facebook | InstagramPre-order the book, Podcasting for BusinessPre-ordering will get you a free ticket to PFBCon 2024Learn about what other business podcasters are doing:State of Business Podcasting Report 2023Marz | Website | LinkedIn | Facebook | InstagramCrucial Creators ProgramRelated:Getting Sponsors for Podcasts and Events with Alex DurantShould You Get a Sponsor for Your Company Podcast?

AI is becoming a reality for many businesses, and podcasting is no different.There are a plethora of different ways that a company can use AI to alter the way they produce their show — some good and some bad. Some trying to be good, and others… not.I have mixed feelings about AI - we've had mixed results using it at One Stone Creative, and mixed more on the negative than the positive. We do most of our work by digital hand and only use AI in a few small ways for certain episodes.What works for our company doesn't work for every company, however, AI might be a good help to you in a number of ways. Whether you want to include AI Tools and software in your processes or keep doing things the old-fashioned way, it's important to know what's available.I'm joined today by Susan Frew, who is, fairly, called your tour guide through the world of AI. She has made amazing strides using AI to improve the finances of her own business and has spent the last two years learning as much as she can about the different tools available to help business owners be more profitable using this new technology.We're going to be talking about how she is using AI to support her own podcast, digging into why we're not, when you shouldn't let AI take the lead, and some general discussion about what the new industry means for the world, for privacy and for the future of podcasting.I found this really interesting, and I think you will too. Listen to the conversation or read the blog post here: https://podcastingforbusiness.com/94Tune in to the full episode to learn about:How Susan Frew Got Into AISusan's AI-Powered Podcast ProductionSusan's Podcasting for Business GoalsAI and Content CreationLetting AI Use Your VoiceWhat You Shouldn't Use AI ForBalancing AI and Human WorkflowsAI, Intellectual Property, and PrivacyAI's Evolution and Environmental ImpactThe Future of Podcasting and Human ConnectionMy book, Podcasting for Business is now available on Amazon — learn more about it here.Podcasting for Business - The BookIn case you haven't gotten it yet, my book Podcasting for Business: How to Create a Show That Makes a Bottom Line Difference for Your Company, is available now!If you think your podcast should be a little bit more profitable (or a lot more profitable), I highly recommend that you check it out.There's going to be some great information there for you.Podcasting for Business Conference 2024We've got over a dozen expert presentations, expert Q&A, panel discussions, workshops, and lots and lots of networking opportunities.It's happening from November 13th to 15th this year. Learn more about PFBCon here.Be A Guest on The Company ShowDo you have a podcast that's making a major difference in your business or know one that is? Fill out this contact form and let us know about it.We'd love to have you here for an episode like this one!Need A Podcast?As always, this is Megan Dougherty, and The Company Show was made possible by the team at One Stone Creative.If you know a business owner that you think should have a podcast, do us a favor and send them to podcastingforbusiness.com!Key Quotes“I think that people are going to continue to create these artificial shows. I think that the human race needs to put a stake in the ground and say no. Because I believe the antithesis or the polar opposite of the AI is human connection.” - Susan FrewResourcesOne Stone Creative | LinkedIn | Twitter | Facebook | InstagramPre-order the book, Podcasting for BusinessPre-ordering will get you a free ticket to PFBCon 2024Learn about what other business podcasters are doing:State of Business Podcasting Report 2023Susan Frew | Website | LinkedIn | Instagram | FacebookRelated:Will AI Replace Writers? with Karl SonaStories, Service & The Authentic You with Brigitte Bojkowszky

At One Stone Creative and Podcasting for Business, we're all about creating podcasts that work for… businesses! And we generally work with smaller businesses — teams of 20 or less who need a partner to take on the business area of a show.Being in this space gives us tons of flexibility about the kinds of shows we create and the kinds of results we generate with them - but there are other kinds of organizations with different structures who are doing really interesting things with Podcasting too.My guest today has some incredible examples of how non-profits, advocacy groups, and even governmental organizations are using podcasts to achieve their unique missions.Andrea Klunder is the founder and lead producer of The Creative Impostor Studios, a boutique agency producing award-winning audio documentary and podcast experiences for artists, organizations, and creative leaders who are making a cultural impact through meaningful storytelling.We're going all in to talk about out-of-the-box podcasting — listen to our conversation or read the blog post here: https://podcastingforbusiness.com/93Tune in to the full episode to learn about:The Creative Impostor StudiosDifferent Paths to The Podcasting IndustryNon-Profit Versus For-Profit PodcastingBalancing Audio and Print for Maximum ImpactIntuition, Data, and CommunicationThe Priorities of Nonprofit PodcastingHow Podcast Starts for OrganizationsTurning Podcast Excitement into StrategyMy book, Podcasting for Business is now available on Amazon — learn more about it here.Podcasting for Business - The BookIn case you haven't gotten it yet, my book Podcasting for Business: How to Create a Show That Makes a Bottom Line Difference for Your Company, is available now!If you think your podcast should be a little bit more profitable (or a lot more profitable), I highly recommend that you check it out.There's going to be some great information there for you.Podcasting for Business Conference 2024We've got over a dozen expert presentations, expert Q&A, panel discussions, workshops, and lots and lots of networking opportunities.It's happening from November 13th to 15th this year. Learn more about PFBCon here.Be A Guest on The Company ShowDo you have a podcast that's making a major difference in your business or know one that is? Fill out this contact form and let us know about it.We'd love to have you here for an episode like this one!Need A Podcast?As always, this is Megan Dougherty, and The Company Show was made possible by the team at One Stone Creative.If you know a business owner that you think should have a podcast, do us a favor and send them to podcastingforbusiness.com!Key Quotes“Whatever the mission of that organization is... if you can help them fulfill that mission in a way, then you are doing your job.” - Andre Klunder“Podcasting is a tool specifically designed to accomplish a certain goal or solve a certain problem.” - Megan DoughertyResourcesOne Stone Creative | LinkedIn | Twitter | Facebook | InstagramPre-order the book, Podcasting for BusinessPre-ordering will get you a free ticket to PFBCon 2024Learn about what other business podcasters are doing:State of Business Podcasting Report 2023Andrea Klunder | Website | Podcast | LinkedIn | InstagramRelated:Does Your Podcast Format Match Your Podcast Goals?Achieving Business Goals with Podcast Managers with Ted Cragg

There are a lot of different ways that you can get support with your podcast.You can hire or train a team member to do the editing admin and promotion, hire out specific areas like production or promotion, or work with a third-party service provider who can do any of the above.Sometimes even that, however, is too much on your plate, and in those cases, then an OBM, or Online Business Manager can help fill any gaps.Today I'm chatting with Ashley Connell, the founder of Prowess Project which is an Online Business Manager resource and training academy. She's also the host of the Prowess Hour, a weekly livestream and podcast giving OBMs the skills and insights they need to grow their businesses.We're talking about what an OBM is, how they can help ease the lift of a podcast in your company, and how to know if and when bringing on this kind of support is the right move to grow your business… and take over the podcast.Listen to the episode or read the blog post here: https://podcastingforbusiness.com/92Tune in to the full episode to learn about:What an online business manager isOBMs vs COOs vs VAsHow to hand off the reins to your OBMWhat OBMs can do for your business & operationsThe OBM Opportunity PodcastSigns that you need an online business managerAshley Connell's awesome AI toolMy book, Podcasting for Business is now available on Amazon — learn more about it here.Connect with Ashley ConnellAshley: “Pop over to prowessproject.com.We are at @prowessproject on all of the socials and come drop us a line. Check us out. I would love to just hear what your own bottlenecks are, and I would love to hear, are you a spreadsheet brain or a spider web brain?”Megan: “So on social, tag me @oscpodcasting, tag Ashley @prowessproject, and let us know if you are a spreadsheet or a spiderweb brain.”Next Week on The Company ShowNext week, I've got another podcasting expert conversation to share with you and we're going to be talking about something I'm pretty sure you've thought of at least once - Podcast Merch. It's going to be a good one.Subscribe to the Company Show, so you don't miss it!Podcasting for Business - The BookIn case you haven't gotten it yet, my book Podcasting for Business: How to Create a Show That Makes a Bottom Line Difference for Your Company, is available now!If you think your podcast should be a little bit more profitable (or a lot more profitable), I highly recommend that you check it out.There's going to be some great information there for you.Podcasting for Business Conference 2024We've got over a dozen expert presentations, expert Q&A, panel discussions, workshops, and lots and lots of networking opportunities.It's happening from November 13th to 15th this year. Learn more about PFBCon here.Be A Guest on The Company ShowDo you have a podcast that's making a major difference in your business or know one that is? Fill out this contact form and let us know about it.We'd love to have you here for an episode like this one!Need A Podcast?As always, this is Megan Dougherty, and The Company Show was made possible by the team at One Stone Creative.If you know a business owner that you think should have a podcast, do us a favor and send them to podcastingforbusiness.com!Key Quotes“You give a VA a task and they execute. You give an online business manager your vision and they strategize.” - Ashley ConnellResourcesOne Stone Creative | LinkedIn | Twitter | Facebook | InstagramPre-order the book, Podcasting for BusinessPre-ordering will get you a free ticket to PFBCon 2024Learn about what other business podcasters are doing:State of Business Podcasting Report 2023Ashely Connell | Website | LinkedIn | YouTubeFree ConsultationUnlock the AI AdvantageRelated:Working with VAs for Your Podcast with Kristy YoderAchieving Business Goals with Podcast Managers with Ted Cragg

In this episode of the Remote CEO Show, I had the pleasure to interview,Megan Dougherty. Megan is a digital marketing strategist with a background in online business development. She co-founded One Stone Creative, a podcast production agency specializing in leveraging podcasts as marketing channels and developed the Business Podcast Blueprints, a method to accurately track business outcomes back to the company show. She is also the creator of the Podcasting for Business Conference.

Something that I've always found a little challenging when it comes to the marketing of my business is finding the stories that make what we do compelling. I can be rather a literal person.I know what we do is valuable and our clients appreciate it — but as my business partner, and today's guest is always saying: people connect with stories, and you need to create one that draws people in.One of the ways to do this the most quickly and that sees the highest rates of conversion is by sharing video content for your business and your podcast.Dan Bennet, the creator of Video For Entrepreneurs, has over 15 years in the video production industry and worked with brands like Harley Davidson and Bud Light before forming his company to help entrepreneurs with businesses of all sizes look and feel great on camera.He is joining me today to talk about video and I know I'm not the only person who tends to shy away from it. Dan tells us how to be camera ready, explains his methodology of video content strategy and answers the question: is it really okay to share talking head zoom videos of your podcast?Listen to the episode or read the blog post here: podcastingforbusiness.com/91Tune in to the full episode to learn:The True Power of VideoHow to Bring Humanness into Your Business VideosIs Your Business Ready for Video?The Solar System MethodologyIntegrating Short-Form Videos into Your StrategyWhy Storytelling Should Be Your First FocusOvercoming Camera Nerves with Simple TechniquesIs a Talking Head Video Enough?Pre-production, recording, & post-production strategiesDan Bennett's Body of WorkStrategic deployment and sales as serviceMy book, Podcasting for Business is coming out this September — learn more about it here.Podcasting for BusinessWe are gearing up over here at One Stone Creative for the launch of my new book, Podcasting for Business — how to create a show that makes a bottom line difference for your company.The official launch date is on September 10th, just a couple of weeks away. And if you decide between now and then that you'd like to pre-order a copy, then I would be thrilled to give you a completely free ticket to this year's Podcasting for Business Conference.The book is comprehensive. My spouse called it both amusing and exhaustive. It covers:the Business Podcast Blueprintshow to use Podcast Value Math to measure the right things for your businesshow to choose a goal that's actually going to make an impactThen we go into 15 specific business outcomes that we call the metrics that you can optimize a show for to start seeing those results in your business.I'm very proud of it, and I think you will get a lot out of it. So, if you would like to pre-order that, you can do so here. If you do so, you will get my undying gratitude and the free ticket to the Podcasting for Business conference, which is going to be a great event this year.Key Quotes“ I've got so many examples from so many places where video just leveraged windows and doors wide open for people and that video has got six views.” - Dan BennettResourcesOne Stone Creative | LinkedIn | Twitter | Facebook | InstagramPre-order the book, Podcasting for BusinessPre-ordering will get you a free ticket to PFBCon 2024Learn about what other business podcasters are doing:State of Business Podcasting Report 2023Dan Bennett | Website | LinkedIn | Instagram | Complimentary Strategy CallRelated:Does Your Podcast Need to Be on Video? with Megan DoughertyVideo Podcasts: Reflections and DecisionsThe Video Advantage for SEO with Atiba De SouzaShould Company Podcasts be Company Vlogs? An Audio vs. Video Showdown

There are products and services that don't require a lot of thought before you buy them — commodities, like toothpaste, shoes, calculators, peaches.But there are others that require a lot of education before someone has enough understanding to be able to make an informed decision about what exactly the product is and how it might be able to help them if they should choose to buy it.Now, a podcast can do a lot of heavy lifting when it comes to filling that gap and providing the education and the understanding required for someone to make a buying decision, and it can make tons of other areas of your sales and delivery process a lot easier.Today, I've got a deep dive into a podcast process and optimization strategy for you with Deniero Bartolini, host of The Remote CEO show podcast. He's a digital entrepreneur, bestselling author and founder of Remote CEO, a company that helps professional firms scale with remote teams.Deniero has been podcasting for almost a decade and a half and is incredibly generous with his insights into the different ways that you can leverage a podcast in a business, from providing that critical early information and education to potential clients of high ticket offers, to building trust with new and old clients of any kind of product and increasing your revenue, which is not always easy as a direct line through podcasting, but he's got some great examples and in case studies of exactly how he has helped clients do that.Listen to the episode below or read the blog post here: podcastingforbusiness.com/90Tune in to the full episode to learn:Deniero Bartoloni's journey from DJing to podcastingIndoctrination through podcastingPodcasting and the sales cycleBalancing solo and interview episodesStreamlining podcast production with The Remote CEOHow metrics and audience goals shape growthPodguesting versus hostingFinding the right podcast personaSigns that you should podcast for your businessMy book, Podcasting for Business is coming out this September — learn more about it here.Connect with Deniero BartoliniDeniero: “Everybody can find me at denierob.com — book, podcasts, and everything else.If you are a solopreneur looking to scale up with a remote team, or you are an existing business owner that has maybe a team of 10, 15 people, but you also want to build a hybrid team, then also reach out to us because we have some great stuff that we want to share with you.”Website | LinkedIn | Instagram | The Remote CEO ShowBe A Guest on The Company ShowDo you have a podcast that's making a major difference in your business or know one that is? Fill out this contact form and let us know about it.We'd love to have you here for an episode like this one!Need A Podcast?As always, this is Megan Dougherty, and The Company Show was made possible by the team at One Stone Creative.If you know a business owner that you think should have a podcast, do us a favor and send them to podcastingforbusiness.com!Key Quotes“A confused mind never buys.” - Deniero BartoliniResourcesOne Stone Creative | LinkedIn | Twitter | Facebook | InstagramPre-order the book, Podcasting for BusinessPre-ordering will get you a free ticket to PFBCon 2024Learn about what other business podcasters are doing:State of Business Podcasting Report 2023Deniero Bartolini | Website | LinkedIn | Instagram | The Remote CEO ShowRelated:Case Study: Podcasting as a Long-Term Marketing Strategy with Susan FriedmannThe Power of Strategy with Stephanie Feger

I've been looking forward to this episode all year.I am absolutely thrilled to share that my book, Podcasting for Business, is officially available for pre-order!This book has been percolating in the back of my brain for years, and now, with the help of an amazing book coach, Amy Collette of Unleash Your Inner Author, it's ready to go.The official launch date is on September 10th, and I have some fun things planned between then and now - but today, I wanted to share one of my absolute favorite chapters with you.All right- the excerpt is coming right up, but first I wanted to tell you where and how you can pre-order the book in case you simply cannot wait.It's all at PodcastingforBusiness.com/Book - along with the details about how to turn your pre-order into a free ticket to the Podcasting for Business Conference!And now, for podcast value math, listen to the episode or read the blog post here.Tune in to the full episode and learn:What podcast value math isHow to identify what's valuable,which part of the show is creating that value,and what you should do to increase that.My book, Podcasting for Business is coming out this September — learn more about it here.Read the rest of the blog post here.Final ThoughtsI hope that you enjoyed this - and that you found it useful! This is just one of dozens of chapters in Podcasting for Business, which is currently available for preorder!And if you decide to order between now and September 10th - our official launch day - I have a gift I'd like to give you: A Free Ticket to the Podcasting for Business Conference!Once you pre-order the book, just go to PodcastingforBusiness.com/book, and fill out the form! You'll be sent a coupon code to get 100% off your ticket to the Podcasting for Business Conference.And it's going to be a great event this year. We have an incredible lineup of expert speakers, networking events, and workshops - all virtual and all recorded.And all yours for free with the pre-order of Podcasting for Business, at $9.99. Not a bad deal, if I do say so myself.All of the details are at PocastingForBusiness.com/Book. Check it out, let me know if you have any questions, and I'll be back next week with a fantastic interview with another expert interview.Be A Guest on The Company ShowDo you have a podcast that's making a major difference in your business or know one that is? Fill out this contact form and let us know about it.We'd love to have you here for an episode like this one!Need A Podcast?As always, this is Megan Dougherty, and The Company Show was made possible by the team at One Stone Creative.If you know a business owner that you think should have a podcast, do us a favor and send them to podcastingforbusiness.com!Key Quotes“When you understand and use podcast value math, you can optimize for and track anything you want to. That's what makes it so fun and so powerful.” - Megan DoughertyResourcesOne Stone Creative | LinkedIn | Twitter | Facebook | InstagramMake sure to check out our free Monthly Strategy Calls!Podcasting for Business Conference 2023 RecordingsLearn about what other business podcasters are doing:State of Business Podcasting Report 2023Related:How to Measure the Impact of Your PodcastMetrics that Matter for Company Podcasts

A lot of business start out as a podcast guest before they start hosting their own show. It's a great strategy for a few reasons:You get a chance to practice your on-air presenceYou get exposure to new audiencesYou get to connect with the hosts of the shows you guest on, who can become amazing partners down the road.You can test out different offers and opt-ins on different audiences to see how they perform.That's really just scratching the surface, but as a “getting started in audio marketing” strategy, it can't be beat.If you do, and it starts to work, then you're probably going to want your own podcast at some point… or your audience will start demanding it.That's what happened to my guest today.Nikki Rausch is the CEO of Sales Maven, a three-time Author, host of the Sales Maven Podcast, and has over 25 years of selling experience, helping entrepreneurs and small business owners sell successfully and authentically. Not only that, she is extremely generous with her time and her knowledge.Nikki is podcasting to incredible effect, using multiple episode formats for specific different goals and in today's episode, you'll get to hear all of them.Listen to the episode or read the blog post here: podcastingforbusiness.com/87Tune in to the full episode to learn:Why Nikki started her podcast and how it has evolvedThe format she uses to drive new membershipsWhy podcasting is Nikki's #1 lead generation activity for her businessMetrics for different episode formatsDownloads, podcast size, and your businessRelationships and client successThe power of success story episodesHow to encourage clients to share their success·My book, Podcasting for Business is coming out this September — learn more about it here.Podcasting for BusinessNext week I've got a very special episode for you. You may already know that I'm publishing a book this year! It's called Podcasting for Business, and by the time next week's episode drops, it's going to be available for pre-order.And anyone who pre-orders is going to get a totally free ticket to the All Virtual and All Recorded Podcasting for Business Conference, happening this November 13th-15.To celebrate, I'll be doing a reading of one of my favorite chapters, which I won't spoil now with a preview. I'll also be sharing the details of how you can pre-order the book and get your free ticket to PFBCon.Be A Guest on The Company ShowDo you have a podcast that's making a major difference in your business or know one that is? Fill out this contact form and let us know about it.We'd love to have you here for an episode like this one!Need A Podcast?As always, this is Megan Dougherty, and The Company Show was made possible by the team at One Stone Creative.If you know a business owner that you think should have a podcast, do us a favor and send them to podcastingforbusiness.com!Key Quotes"When people realize they're kind of doing you a favor, they feel less weird about talking about themselves.” - Nikki Rausch"It would be so difficult to become one of the big podcasts, but the most successful podcasts, when you're actually looking at the impact it can have on a business, are very rarely those huge ones.” - Megan DoughertyResourcesOne Stone Creative | LinkedIn | Twitter | Facebook | InstagramMake sure to check out our free Monthly Strategy Calls!Podcasting for Business Conference 2023 RecordingsLearn about what other business podcasters are doing:State of Business Podcasting Report 2023Nikki Rausch Website | Facebook | Instagram | LinkedInA gift from Nikki: Closing The Sale EbookRelated:Using LinkedIn to Supercharge your Relationship Building with Sophie LechnerA Dance of Guests and Hosts: Optimizing Your Workflows and Relationships with Jason CerconeThe Ultimate Guest Pitching System with Kris Ward

There are those who love social media and there are those who hate it.There are also those who, despite kind of hating social media, understand that people are using it and as a business they should have a professional and appealing presence on it—I'll let you guess which one I am.Whether you're doing it yourself or managing a team who's doing it for you, the day-to-day and the constant grind of creating content can be just absolutely excruciating, not to mention expensive.Happily, you don't actually have to use every platform every single day to have that professional and appealing presence.Social media, especially Instagram for me, has been the nut I just can't crack. I understand that it's valuable. I understand that it's a great way to connect. I've just never been able to really use it effectively, and that's both personally and professionally. I don't use Instagram that much.Happily, I've got a great team member who's able to create really awesome, engaging posts and share the things that we want to share, like the amazing guests that we have on this podcast. But it has not been a major focus of the work that we've done on social ever since we started One Stone Creative.My guest today has the solution for this problem and has perhaps even cracked the nut of Instagram.Ruthie Sterrett is a fractional CMO and founder of The Consistency Corner, a holistic marketing agency supporting service based businesses. Her whole business is about helping CEOs step away from social media, without sacrificing visibility, because most CEOs didn't start a business to be a content creator.And to that I say: YES PLEASE.Ruthie and I talked about about what most businesses really need from the social media platforms they use, the key consideration most of us don't really make when it comes to strategizing how to use them, and how to make your Instagram work for you even if you don't want to use Instagram.Listen to the episode below or read the blog post here: Tune in to the full episode to learn:Why social media is so hardStrategic social media useSocial media and funnelsWhy intentional social media mattersThe Instagram 9-Grid StrategyHow to use ManyChatWho shouldn't use The 9-GridHow to repurpose Instagram for othe platformsWe're looking for speakers for this year's Podcasting for Business Conference! Click here to learn more.Share Your Expertise at PFBCon 2024I want to remind you that applications for speakers at the Podcasting for Business Conference this year are open!If you've got a skill, strategy or technique that can help business owners with their podcasts, I want to hear about it! Go here to get all the details. Applications will be open until July 29th.Be A Guest on The Company ShowDo you have a podcast that's making a major difference in your business or know one that is? Fill out this contact form and let us know about it.We'd love to have you here for an episode like this one!Need A Podcast?As always, this is Megan Dougherty, and The Company Show was made possible by the team at One Stone Creative.If you know a business owner that you think should have a podcast, do us a favor and send them to podcastingforbusiness.com!Key Quotes"Bad content, okay content is better than no content because the more you work through it, the better you're gonna get.” - Ruthie SterrettResourcesOne Stone Creative | LinkedIn | Twitter | Facebook | InstagramMake sure to check out our free Monthly Strategy Calls!Podcasting for Business Conference 2023 RecordingsLearn about what other business podcasters are doing:State of Business Podcasting Report 2023Ruthie Sterrett | Website | Instagram | LinkedIn | FacebookThe Instagram 9-Grid StrategyThe Consistency Corner PodcastRelated:Mastering Facebook Ads for Podcast & Business Growth with Stacy ReedUsing LinkedIn to Supercharge your Relationship Building with Sophie Lechner

I often say that sponsors aren't a great path for most company podcast—the ROI just isn't there when other business goals are more immediate and more valuable than the income that can be generated by sponsors.But most is not all, and if it's a path you've deemed the right one for your show, I want you to have all of the information you need to create a great package.So, sponsorships! I've never had them for this show, nor have I arranged them for the Podcasting for Business Conference so far—although that will be changing this year!That means I don't have the absolute latest, up-to-the-minute best practices on what makes a great sponsorship package, and how to communicate them. I'm lucky enough to know someone who does, however.Alex Durant is the owner of **Durant Consulting Inc.**, where, essentially, she takes everything that can be a nightmare about coordinating large events with lots of sponsors and takes care of everything.She works with companies to develop sponsorship packages and decks and coordinates to make sure everything is delivered as promised. For this reason, she is extremely sought after. I can tell you, if wrangling sponsors is anything like wrangling affiliates for big events; it's a huge job with a lot of moving parts.It was actually talking to Alex that convinced me to open up the Podcasting for Business Conference to sponsorship this year. I'm so excited to bring you our conversation, where Alex shares how to think about sponsorship as it relates to your podcast and environment.Listen to the episode below or read the blog post here: podcastingforbusiness.com/85Tune in to the full episode to learn about:How to incorporate sponsors into different podcast formatsThe sponsorship real estateSponsors: When to look, how to choose, how to approachLeveraging industry connections for visibilityHow to build your sponsorship deckEnsuring clarity in sponsorship contractsThe recap deckHow to deal with a disappointed sponsorTechnical issues with podcast adsShare Your Expertise at PFBCon 2024As a final note today, please remember that speaker applications for this year's Podcasting for Business Conference are open now!If you have a skill, strategy, insight, or methodology that you think a business owner who podcasts needs to know, then I want to hear about it.Head over **here** and fill in the form that you find there to tell me and my team what you want to share with the community at the Podcasting for Business Conference.Be A Guest on The Company ShowDo you have a podcast that's making a major difference in your business or know one that is? Fill out this contact form and let us know about it.We'd love to have you here for an episode like this one!Need A Podcast?As always, this is Megan Dougherty, and The Company Show was made possible by the team at One Stone Creative.If you know a business owner that you think should have a podcast, do us a favor and send them to podcastingforbusiness.com!Key Quotes“Just because someone might be willing to give you some dollars, is it worth the reputation of having them as a sponsor? For your reputation, does it make sense at all?” - Alex Durant"The real winning blueprint for sponsorships is audience engagement.” - Megan DoughertyResourcesOne Stone Creative | LinkedIn | Twitter | Facebook | InstagramMake sure to check out our free Monthly Strategy Calls!Podcasting for Business Conference 2023 RecordingsLearn about what other business podcasters are doing:State of Business Podcasting Report 2023Alex Durant Website | Instagram | LinkedIn | FacebookRelated:Should You Get a Sponsor for Your Company Podcast?

It is that time of year again, friends! We're opening up submissions for speakers for this year's Podcasting for Business Conference.The first PFBCon was in 2022, and came about while I, Tom Fox and some other friends were at the always fun and valuable Podfest and realized that as awesome as in-person podcasting events are, they aren't always a possibility for business owners who podcast as only one of many, many things they have to do every week.So the Podcasting for Business Conference was born—something all virtual and all recorded to fit in around the work of running businesses that so many people need to do.And it's time to start planning for this fall's edition.This year's event is going to be taking place November 14th and 15th with a few special events earlier in that week. I'm looking for 10 speakers who can give specific tools and strategies to help people podcast more effectively, profitably and pleasantly podcast.If you've got just such a strategy to share, you can to here and share it!To inspire your thinking, I'm sharing several (although my no means all!) of my favorite clips from last years expert lineup. Listen to the episode or read the blog post here: https://podcastingforbusiness.com/84Tune in to the full episode and get tips and strategies for…podcast visibility and growthpitching to guest on other showsrelationship building for salessearch engine optimizationEmail marketing and collaborationsPodcast re-recording and editingPLUS an exciting announcement and a special offer at the end!Don't forget to join us for our free monthly strategy calls on the third Thursday of every month!Get Involved!I hope this has all got your creative juices flowing—and if you have some important learning for a community of business owners, experts, service providers and marketing managers and directors, I want to hear your ideas!You'll find all the details and how to apply here. Applications will be open until July 31st. Please, tell your friends!The BookWhile I'm asking for favors, you may know already that I've written a book called, shockingly, Podcasting for Business. It's going to be releasing in early September this year.This is a project that has been years in the making—we've completely codified the Business Podcast Blueprints and created a handbook you can use to design or refine, and optimize a podcast to bring real, bottom line value to your business.Special Offer!What you don't know yet, is that I am going to give an absolutely free PFBCon ticket to every single person who pre-orders it.If this is something you and your community might be able to take advantage of, send me a note here or find me on LinkedIn—let's talk.Need A Podcast?The Company Show was made possible by the team at One Stone Creative.If you know a business owner that you think should have a podcast, do us a favor and send them to podcastingforbusiness.com!Key Quotes"The whole pitch is really not about you as the person, it's about what you can bring to that show.” - Angie Trueblood“In podcasting, the only thing that you are limited by is your imagination.” - Tom FoxResourcesOne Stone Creative | LinkedIn | Twitter | Facebook | InstagramMake sure to check out our free Monthly Strategy Calls!Podcasting for Business Conference 2023 RecordingsLearn about what other business podcasters are doing:State of Business Podcasting Report 2023Become a speaker at PFBCon 2024 - Apply HereRelated:Podcasting for Business RefresherThe Value of Podcasting for Business with Tom FoxPFBCon 2023 RecordingsWhether you're a solopreneur, manager of a department, principal at a firm, or a non-fiction author ready to expand into audio, the Podcasting for Business Conference will help you leverage a podcast to meet your business objectives.Missed PFBCon 2023? Check out the recordings!

You should start a podcast!These words have planted a lot of ideas in the heads of a lot of business owners—and your reaction to hearing that can tell you a lot.You might hear it and think: A podcast? Me? Not a chance. Or maybe: You know what, you're right, I should have a podcast!Most of us fall somewhere in between the two, and think something like: You might be right… but what a lot of work, would it even be worth it?When you're unsure and you take the plunge into podcast, it's often a little deflating because getting started is a lot of effort and a lot of work work and often a lot of money but the rewards, though they can be considerable, usually come much later on in the process.My guest this week, Heather Gray, is formerly known as The Lyme Boss and has now rebranded to Renegade Health Boss. She started podcasting after getting just that kind of prompt from her community and fans, and ended up podcasting for a while before her show started to gain traction.Heather is a Functional Diagnostic Nutritionist and Bioenergetic Practitioner specializing in supporting clients with chronic and complex illnesses such as Lyme disease, Mold Toxicity and Autoimmune diseases.And her podcast is a powerful force in her business.In this case study episode, we're talking about how Heather has leveraged her podcast for affiliate sales, sponsors, case studies and new clients—she has done such an impressive job optimizing the show to serve her business, and there is so much to learn from her.Listen to the episode read the blog post here: https://podcastingforbusiness.com/83Tune in to the full episode to learn about:The Story of The Lyme BossPodcast Sponsorships and StrategiesAuthenticity in Product EndorsementsStarting with Podcast AnalyticsThe Importance of Solo EpisodesHeather Gray's Podcasting WorkflowThe Advantages of Embedded AdsLow-Tech Setup for High-Quality PodcastingThe Power of Task DelegationDon't forget to join us for our free monthly strategy calls on the third Thursday of every month!We're gearing up for PFBCon 2024Next week is an exciting week, because we're opening up applications for speakers at this year's Podcasting for Business Conference!Make sure you're subscribed on your favorite channel to catch all the details.Be A Guest on The Company ShowDo you have a podcast that's making a major difference in your business or know one that is? Fill this contact form and let us know about it.We'd love to have you here for a case study episode like this one!Need A Podcast?As always, this is Megan Dougherty, and The Company Show was made possible by the team at One Stone Creative.If you know a business owner that you think should have a podcast, do us a favor and send them to podcastingforbusiness.com!Key Quotes“There is no quick rise with podcasting. You just got to put in your time.” - Heather Gray"I sometimes think the only thing more satisfying than getting a great opportunity is being in the position where you turn it down.” - Megan DoughertyResourcesOne Stone Creative | LinkedIn | Twitter | Facebook | InstagramMake sure to check out our free Monthly Strategy Calls!Podcasting for Business Conference 2023 RecordingsLearn about what other business podcasters are doing:State of Business Podcasting Report 2023Heather Gray | Website | Podcast | Facebook | Instagram | LinkedIn | YouTubeRelated:Case Study: Podcasting as a Long-Term Marketing Strategy with Susan FriedmannPodcast Case Study: Grow a Media Business Through Podcasting

Have you ever thought about the health of your voice?The two concepts don't go together intuitively to me, which is interesting when you think about it because the voice is something created with the body.We've all had times when we lost our voice, or noticed it behaving differently based on our environment, situation or other kinds of health. But your voice is something that has it's own health needs and as a podcaster, you should be aware of them.When you start podcasting as a marketing channel for your business, you're often not coming from a background where your voice is seen as a tool that needs to be cared for, but it is, and you should make it a priority.It's not just about how you sound in your recordings, it's about preventing vocal strain, improving the longevity of your voice, and having more control over how you sound.That is what I learned in my first conversation with today's guest, who joined us for a Strategy and Networking Call in the Spring and totally changed how I think about my most important tool as a podcaster.Today I'm sharing the training that Brienne Hennessy, a licensed speech-voice pathologist and the founder of Your Vocal Vitality, gave us in our strategy and networking call back in the spring.She is teaching us how voice care is self-care and the mindset shift you need to make about it, what voice triage is, and how to actually improve recovery when we do have vocal difficulties, and some practical tips for preparing your voice before an interview. (Including a vocal exercise I experimented with live on the call!)This training did have a video component, so if you'd like to watch, you'll find the video below!Listen to the episode, watch the video, or read the blog post here: https://podcastingforbusiness.com/82Tune in to the full episode to learn about:Vocal health issues and challengesUnderstanding the voice box: larynxAddressing vocal problems and daily strategiesThe power of warming upMisconceptions and clarifications on vocal healthHow to take care of your voice in a sustainable wayDon't forget to join us for our free monthly strategy calls on the third Thursday of every month!Here's the recording of the Strategy and Networking CallThis includes all the exercises and other fun bits that might have been cut out from the podcast version!https://vimeo.com/960104765Need A Podcast?As always, this is Megan Dougherty, and The Company Show was made possible by the team at One Stone Creative.If you know a business owner that you think should have a podcast, do us a favor and send them to podcastingforbusiness.com!Key Quotes“I've had too many people tell me they actually use the word hate with the sound of their voice and they hate the way it sounds and my question to you is, how can you hate the very thing that you're using to communicate your message with the world?” - Brienne HennessyResourcesOne Stone Creative | LinkedIn | Twitter | Facebook | InstagramMake sure to check out our free Monthly Strategy Calls!Podcasting for Business Conference 2023 RecordingsLearn about what other business podcasters are doing:State of Business Podcasting Report 2023Brienne Hennessy Website | LinkedIn | InstagramTop 10 Vocal Care TipsDiscovery Call with Brienne Hennessy

I often say that there are two types of people in the world—those who have done frontline customer service, and those that haven't.If you want to see the difference between the two, go out for brunch on Mother's day. It will quickly become obvious to you which of your fellow diners have done their time in the customer service trenches.Aside from understanding in the very marrow of your bones how much harder service workers actually work than your average CEO (I've been both, it's 100% true and I'll die on that hill)—there is something you learn as a frontline worker, something that can make a huge difference to you as a business owner.It's the actual, functional delivery of the company's brand.Servers, to use the example I am most familiar with, tend to have a better understanding of how a brand is perceived by the actual buying public than anyone in the C suite.This, of course, can be for good or ill depending on how well customer service is managed, and how integrated their feedback is in the managerial and marketing processes of the business.That integration is all about taking the intangible—feelings, impressions, offhand comments, and codifying it into a real part of the brand that can be used in all outward facing communications, on your website, in your emails, and on your podcast.Today, I'm speaking with Brigitte Bojkowszky, the creator of Bridget Brands, who is a company and personal brand identity strategist with over 23 years of experience in teaching global marketing management and branding at universities worldwide.Brigitte and I are talking about what differentiates a company brand from a personal one, when you should use each, and how they relate to each other, and the importance of storytelling in all of your branding activities—including your podcast.Listen to the episode read the blog post here.Tune in to the full episode to learn about:The story of Bridget BrandsThe intersection of personal and company brandingStorytelling and brand ConnectionEfficiency and authenticity in AI usageBranding in company onboarding and operationsMetrics and indicators of effective brandingBrigitte's podcast picks for mastering brand authenticityDon't forget to join us for our free monthly strategy calls on the third Thursday of every month!Be A Guest on The Company ShowDo you have a podcast that's making a major difference in your business or know one that is? Fill this contact form and let us know about it.We'd love to have you here for a case study episode like this one!Need A Podcast?As always, this is Megan Dougherty, and The Company Show was made possible by the team at One Stone Creative.If you know a business owner that you think should have a podcast, do us a favor and send them to podcastingforbusiness.com!Key Quotes“You need to align your podcast closely to your company or corporate brand so it becomes one channel element or vehicle to communicate your ideas.” - Brigitte BojkowszkyEMBEDResourcesOne Stone Creative | LinkedIn | Twitter | Facebook | InstagramMake sure to check out our free Monthly Strategy Calls!Podcasting for Business Conference 2023 RecordingsLearn about what other business podcasters are doing:State of Business Podcasting Report 2023Brigitte Bojkowszky Website | LinkedIn | Instagram | Facebook | YouTubeBrandsTalk podcastRelated:What Makes an Audio Brand? with Jodi KrangleBranding that Feels Great with Sabrina ChevannesHow to Measure the Impact of Your Podcast with Megan Dougherty

Are you finding it challenging to differentiate your brand amidst the competitive business landscape, particularly in the realm of strategic brand communication?Delve into the intricacies of strategic brand communication with Megan Dougherty, a digital marketing strategist and co-founder of One Stone Creative, as we navigate the transformative power of podcasting. Discover how strategic podcasting can serve as a powerful tool for networking and brand growth within the competitive business landscape. Gain insights into seamlessly integrating podcasting into your corporate communication strategy, ensuring your brand stands out amidst the competition.Explore the vital components of authenticity and storytelling in podcasting, essential for captivating and engaging your audience in today's digital era of brand communication. Learn invaluable techniques for measuring the true success and engagement of your business podcast, transcending mere download metrics.Join us as Megan shares her journey and evolution in the realm of digital marketing, unveiling the strategic insights behind One Stone Creative's innovative approach to podcasting. Leave equipped with practical advice and actionable strategies tailored specifically for enhancing your brand's communication efforts through the power of podcasting. Time markers:02:31 Megan's Journey and Evolution03:34 Strategic Use of Podcasting06:53 Integrating Podcasting into Business Strategy14:59 Authenticity in Podcasting23:03 Measuring Success and Engagement24:52 The Story Behind One Stone Creative35:48 Practical Advice for Business PodcastingGet in touch with Megan Dougherty:Websites: https://Podcastingforbusiness.comhttps://OneStoneCreative.netLinkedIn: Page: https://www.linkedin.com/company/onestonecreative/  Profile: https://www.linkedin.com/in/doughertymegan/  Instagram: https://www.instagram.com/oscpodcasting/Get in touch with Brigitte Bojkowszky: Website BridgetBrands: https://www.bridgetbrands.com LinkedIn: https://www.linkedin.com/in/bojkowszkyb/ Book Significant Women: https://www.amazon.com/dp/B0927YG1FH Facebook: https://www.facebook.com/BridgetBrands Facebook: https://www.facebook.com/brigitte.bojkowszky Instagram: https://www.instagram.com/bridgetbrands X: https://twitter.com/BridgetBrands YouTube: https://www.youtube.com/@bridgetbrands

Let me tell you a little story.Back in the halcyon days of 2019, I had a strong belief—I believed that video was video and podcasts were podcasts, and ne'er between should meet.Podcasts certainly did not belong on YouTube. I would have died on that hill.Then, in 2020, I conducted the first State of Business Podcasting Report and learned that the vast majority of the top 100 podcasts had YouTube channels, and most of them put episodes there. Now we make MP4 versions of all the podcasts we produce so they can go on YouTube.When I'm wrong, I'm wrong. It's become one of my best anecdotes, though, so there's a win.I have a whole lot of information for you today about audio vs. video podcasts and how to make that choice for your business. Listen below or continue reading the blog post!Tune in to the full episode to learn about:The current state of video podcastingPros and cons of video podcastsHow to make the choice between audio and videoDon't forget to join us for our free monthly strategy calls on the third Thursday of every month!Before we get into audio vs. video, here's an update:I am delighted to be able to report that Podcasting for Business, the book, is currently in editing and set for release later this year.It feels pretty good. This is a project a long time in the making, and I feel confident that we're looking at podcast value attribution in an entirely new way that will change the game in how you design, produce and track the outcome of your company's podcast.The official launch date for the book is Tuesday September 10th, and we have some very exciting things planned to celebrate it.We'll have sample chapters, workshops, abundant bonus resources and privileged access to this year's Podcasting For Business Conference.We'll also have an entire behind-the-scenes documentary-style podcast I've created with Amy Collette, the book coach I've been working with to get this draft from my brain and our content archive. That will be coming out next month—stay tuned!Find out what's coming and get involved here.I really can't wait to share it with you. I mean that literally—I can't.That's why I'm sharing a part of one section with you today on this episode, all about making the choice between audio-first and video-first shows.Next Week on The Company ShowNext week I've got a fascinating conversation with Dr. Brigitte Bojkowszky, the creator of Bridget Brands, who is a company and personal brand identity strategist with over 23 years of experience in teaching global marketing management and branding at universities worldwide.I learned so much from the conversation, and I'm sure you will to, so make sure you're subscribed on your favorite podcast player to not miss a thing!Need A Podcast?The Company Show was made possible by the team at One Stone Creative.If you know a business owner that you think should have a podcast, do us a favor and send them to podcastingforbusiness.com!Key Quotes“Getting good at making audio is hard and takes time. Adding all of the extra elements of video right at the outset is a lot and is often more than a business really needs.” - Megan DoughertyResourcesOne Stone Creative | LinkedIn | Twitter | Facebook | InstagramMake sure to check out our free Monthly Strategy Calls!Podcasting for Business Conference 2023 RecordingsLearn about what other business podcasters are doing:State of Business Podcasting Report 2023Related:The Video Advantage for SEO with Atiba De SouzaShould Company Podcasts be Company Vlogs? with Chrish WeiherPodcasting for Business on YouTube with Angela HollowellPFBCon 2023 RecordingsWhether you're a solopreneur, manager of a department, principal at a firm, or a non-fiction author ready to expand into audio, the Podcasting for Business Conference will help you leverage a podcast to meet your business objectives.Missed PFBCon 2023? Check out the recordings!

How can launching a podcast boost your book's success and enhance your business growth?Welcome to another episode of Book Marketing Mentors, where we delve into proven strategies, tools, and tips to help you market and sell your books. This week, I sat down with Megan Dougherty, a digital marketing strategist and co-founder of "One Stone Creative." With her expertise in online business development and podcasting for business, Megan offers invaluable insights on leveraging podcasts to amplify your book's reach and business success.Key Takeaways:Pod Curious Phase: Evaluate if podcasting is the right fit for your book and business.Benefits of Podcasting: Understand the multiple benefits of podcasting, including increased visibility and audience engagement.Content Repurposing: Use your book's research and content as the foundation for your podcast episodes.Choosing the Right Format: Decide between solo episodes and interviews based on your goals.Building Intimacy with Your Audience: Leverage podcasting's personal connection to build trust and loyalty among your listeners.Here's how to find out more about the podcast services Megan offers*************************************************************************SNAG READERS WITH SIZZLING VISUALSStruggling to make your book stand out? Discover how professional images can: Craft an unforgettable brand that attracts fans for life Ignite sales with visuals so hot they're impossible to ignore Profit from imagery that oozes quality and professionalism Click here to create stunning marketing materials that turn window shoppers into die-hard readers.! ************************************************************************

After “should we have a podcast?” one of the first decisions you're going to have to make is how often you want to release and how long you're going to podcast for.You've got options, and options within options—and it's an important choice. Once you commit to a release cadence in your podcast, you should stick to it.Tom Fox, The Compliance Evangelist and creator of the Compliance Podcast Network, says, “Your podcast is a promise to your audience,” and he's absolutely right.If you commit to and communicate that you're going to start a weekly podcast, you should deliver a weekly podcast. It's not just because it's important to do what you say you're going to do—inconsistent releases or a series of stops and starts just aren't a great look for most brands.Consistency is professional, and it should be table stakes, which sometimes means not biting off more than you can chew when it comes to your podcast.That is it's own challenge, because the reality is that more frequent releases means more and faster progress towards key business goals. So you've got to find the balance that works best for you, your team, and your business goals.Here is some information that will help you make the choice. Listen to the episode or read the blog post here: https://podcastingforbusiness.com/79Tune in to learn about:Release strategy based on business goalsShould you release in seasons?Types of podcast seasonsSeason topics that you can useDon't forget to join us for our free monthly strategy calls on the third Thursday of every month!We'll See You Soon!We're going to be taking a short hiatus for the next 4 weeks while we work on something very, very exciting—One Stone Creative is writing a book!You can expect all the details, how you can get a sneak peek, maybe a nifty bonus or two (who knows?)We'll be replaying some great episodes from the archive in the meantime; enjoy, and I'll be talking to you in a few weeks!Need A Podcast?The Company Show was made possible by the team at One Stone Creative.If you know a business owner that you think should have a podcast, do us a favor and send them to podcastingforbusiness.com!Key Quotes“A season can also be a great way to test the waters of podcasting to see if you like it and if your audience and community are interested in hearing from you in this way.” - Megan DoughertyResourcesOne Stone Creative | LinkedIn | Twitter | Facebook | InstagramMake sure to check out our free Monthly Strategy Calls!Podcasting for Business Conference 2023 RecordingsLearn about what other business podcasters are doing:State of Business Podcasting Report 2023Related:Does Your Podcast Format match Your Podcast Goals?PFBCon 2023 RecordingsWhether you're a solopreneur, manager of a department, principal at a firm, or a non-fiction author ready to expand into audio, the Podcasting for Business Conference will help you leverage a podcast to meet your business objectives.Missed PFBCon 2023? Check out the recordings!

How to include the bio of your guest in a podcast episode is a topic of some debate in the industry, and it should really come down, as it always does, to the type of show you're creating and your goals for it, as well as your personal tastes and preferences.I've been known to say that it's best not to have your guests share their own origin story on your podcast so that you can get right to the meat of the content more quickly. As a listener of this show, you'll know that makes me a terrible hypocrite, because I often start interviews by asking the guests to talk about their company and their podcast.I've tried just getting into a conversation, and honestly, for me, I find it a little too awkward and since my main goal of the podcast is building strong relationships, that's really okay. Maybe it's not perfect, but it's much better than fumbling the kickoff every week and feeling weird going into that kind of conversation.But I'm talking to someone today who is awesome at that particular strategy of skipping the intro and getting right into the heart of things immediately. It's one of the things that makes her podcast so dynamic and engaging for her audience. And she's here to give us a deep dive into the podcast that has been a key marketing strategy for her business for the last eight years.Susan Friedmann is the owner of Aviva Publishing and host of the Book Marketing Mentors podcast. In this case study episode, we're going to be digging into how Susan has used her podcast as a marketing and audience engagement strategy for over 400 episodes.Susan was so generous with her knowledge and experience, and this case study is a wonderful example of how a podcast can become a fundamental part of a long-term marketing strategy.Listen to the episode or read the blog post here: https://podcastingforbusiness.com/78Tune in to learn about:The birth and growth of Aviva PublishingPodcasting as a marketing strategyPodcast planning and launchMetrics vs enjoymentSusan Friedmann's podcast production workflowMeasuring podcast successHow to nurture client relationships and leverage resourcesFuture plans for Book Marketing MentorsDon't forget to join us for our free monthly strategy calls on the third Thursday of every month!Be A Guest on The Company ShowDo you have a podcast that's making a major difference in your business or know one that is? Fill this contact form and let us know about it.We'd love to have you here for a case study episode like this one!Need A Podcast?As always, this is Megan Dougherty, and The Company Show was made possible by the team at One Stone Creative.If you know a business owner that you think should have a podcast, do us a favor and send them to podcastingforbusiness.com!Key Quotes"I usually have a starting question to get us in. I get straight to the chase; this is a 25–30-minute interview, I want to get to something substantive. Maybe I'm wrong here, but I don't do the tell us about yourself and your history. I don't do that because that can take up a bit of time that I would rather use getting down to the subject.” - Susan Friedmann"I find often, speakers, they can be such excellent guests because they know when to stop and it's a really underrated skill in being either a host or a guest.” - Megan DoughertyResourcesOne Stone Creative | LinkedIn | Twitter | Facebook | InstagramMake sure to check out our free Monthly Strategy Calls!Podcasting for Business Conference 2023 RecordingsLearn about what other business podcasters are doing:State of Business Podcasting Report 2023Susan Friedmann Aviva Publishing | Book Marketing Mentors Podcast | LinkedIn20-Minute Brainstorm with SusanRelated:Case Study: Growing a Media Business Through Podcasting with Rayna RokickiHow to Measure the Impact of Your Podcast with Megan DoughertyPitching and Podcasting for Authors with Angie Trueblood

A truly massive content archive will usually cause one of two feelings:Unspeakable delight about the opportunityA sucking dread at the thought of the work involved in repurposing itThe difference between those feelings? Strategy and organization.This episode of The Company Show is all about strategy and organization and how you can use them to make sure your content archive fills you with more joy than terror.My guest this week is past mistress at the art and science of understanding the role that content plays in a customer's buying journey. And her process of content tracking and annual content audits is positively aspirational.Racheal Cook is the founder of The CEO Collective and host of Promote Yourself to CEO and she has helped thousands of women entrepreneurs design predictably profitable businesses without hustle and burnout.We had an amazing conversation that covered a lot of ground. Listen to the episode below or read the blog post: https://podcastingforbusiness.com/77Tune in to the full episode to learn about:effective content strategy and organizationevolving your content and podcastthe power of evergreen contenttreating your podcast as a library of assetscontent management and planningattract listeners through multiple channelsbuilding a nurturing content ecosystemtracking audience engagement and acquisitionDon't forget to join us for our free monthly strategy calls on the third Thursday of every month!Next Week on The Company ShowNext week, we've got an exciting case study episode coming up with Susan Friedmann, the creator of Aviva Publishing and host of the Book Marketing Mentors podcast.We're going to be digging into her strategy, results, and what she's learned over more than 400 episodes.Need A Podcast?As always, this is Megan Dougherty, and The Company Show was made possible by the team at One Stone Creative.If you know a business owner that you think should have a podcast, do us a favor and send them to podcastingforbusiness.com!Key Quotes“You don't need a massive audience. You just need those loyal people who listen to you every single week and who come back to you again and again.” - Rachel Cook“My job on my podcast is twofold. It's to nurture those people, walk them through this content series where I'm really comprehensive covering a specific topic, but also it's to get them to engage on my website by opting in for something.” - Rachel Cook"A truly massive content archive will usually cause one of two feelings.: one, unspeakable delight about the opportunity, or two, a sucking dread at the thought of the work involved in repurposing it.” - Megan DoughertyResourcesOne Stone Creative | LinkedIn | Twitter | Facebook | InstagramMake sure to check out our free Monthly Strategy Calls!Podcasting for Business Conference 2023 RecordingsLearn about what other business podcasters are doing:State of Business Podcasting Report 2023Racheal Cook Website | Podcast | Instagram | TikTok | LinkedIn | FacebookRelated:Create with Intent to Repurpose with Jaclyn SchiffBringing Order to Chaos in Your Podcast ProcessesHow to Measure the Impact of Your Podcast

What's the best way to grow your podcast audience? That is a topic that could be debated hotly by pretty much anyone who works in podcasting. But all would agree that if being a guest on other people's podcasts isn't the very best method, it's high on the list.Pitching well, which is to say, effectively and in a manner that results in guest appearances and new professional relationships is one of those things that is simple but not easy.Simple: Find complementary shows, communicate your value, bring your best content and generally be a helpful and gracious guest.Not easy: How do you pitch, are you good enough, will they listen to you, how much research do you need to do, do you have to promote your episode, how long is this all going to take and what if no one accepts you?Maybe I'm the only one who gets a little in my head about it, but it's not likely.Angie Trueblood the founder of The Podwize Group is one of my very best friends in the industry, and since our very first interview, we've been talking, collaborating, workshopping and generally working together to create ways that different kinds of businesses owners can leverage podcasts and podcast appearances.And through these conversations we've come up with really excellent use-cases for different kinds of business owners—most specifically, authors. Turns out we also have in common a love of the written word and the people who create those words as a marketing strategy for their companies.So, enjoy this conversation I had with Angie; there have been some changes in both of our businesses since it was originally released. Check the show notes for the latest links and details but the strategy and practice of pitching is solid.There is so much gold in this conversation that will help you refine your own pitching strategy to get more visibility on your show, your book and your business.If you're interested in that, listen to the episode or read the blog post: https://podcastingforbusiness.com/76Tune in to the full episode to learn about:Benefits of podcast guesting for authorsPitching for Podcasts vs. Other PublicationsShould you outsource the pitch?Overcoming Pitching AnxietyPitching time and schedulingHow to be a great podcast guestLaunching your book with podcastsDon't forget to join us for our free monthly strategy calls on the third Thursday of every month!Need A Podcast?As always, this is Megan Dougherty, and The Company Show was made possible by the team at One Stone Creative.If you know a business owner that you think should have a podcast, do us a favor and send them to podcastingforbusiness.com!Key Quotes"I want more than anything else to have a guest who is prepared and takes this opportunity seriously. If they proactively send me information that's going to help negate any weird things happening, perfect. I'm your biggest fan." - Angie Trueblood"The more you do, the more people hear you, and then all of a sudden you're being heard everywhere." - Megan DoughertyResourcesOne Stone Creative | LinkedIn | Twitter | Facebook | InstagramMake sure to check out our free Monthly Strategy Calls!Podcasting for Business Conference 2023 RecordingsLearn about what other business podcasters are doing:State of Business Podcasting Report 2023Angie Trueblood Instagram | LinkedIn | Twitter | The Podwize Group | Go Pitch Yourself PodcastRelated:The Ultimate Guest Pitching System with Kris WardPractice Makes Prepared with Meridith GrundeiA Dance of Guests and Hosts: Optimizing Your Workflows and Relationships with Jason CerconeDon't Leave Your Guest Guessing

Podcasts that look very similar from the outside can actually create completely different kinds of value for the businesses running them. Here's what I mean:Imagine a standard podcast. The podcasty-est podcast you can dream up. You know what I'm talking about: about 40 minutes long, one host interviewing one guest, released every Tuesday. The Ur-Podcast—there are a lot of them.It's tempting to think they all sound the same. The more cynical among us might say that they do. But they can be serving very different functions for the companies that run them and making a very different impact based on the Blueprint used and the individual metrics optimized for.Let's take a look at how a ‘bread and butter' podcast format can be optimized for very different business outcomes. Listen to the episode or read the blog post here: https://podcastingforbusiness.com/75Tune in to the full episode to learn about:How similar podcasts can serve different purposesHow to optimize podcast for different goalsOptimizing workflows, recordings, and post-productionShould you be concerned about competition?Don't forget to join us for our free monthly strategy calls on the third Thursday of every month!Let's ConnectI'd love to know your reason for podcasting—and how you're optimizing for it! Find me on LinkedIn or Instagram.Need A Podcast?The Company Show was made possible by the team at One Stone Creative.If you know a business owner that you think should have a podcast, do us a favor and send them to podcastingforbusiness.com!Key Quotes“No one has ever found a podcast on a topic they are interested in and said: *That's it! I have found the one and only podcast on this topic I'm going to listen to; I will never seek out or listen to another one—*that doesn't happen." - Megan DoughertyResourcesOne Stone Creative | LinkedIn | Twitter | Facebook | InstagramMake sure to check out our free Monthly Strategy Calls!Podcasting for Business Conference 2023 RecordingsLearn about what other business podcasters are doing:State of Business Podcasting Report 2023Related:Does Your Podcast Format match Your Podcast Goals?Using LinkedIn to Supercharge your Relationship Building with Sophie LechnerMaximizing your Creative Energy to Serve Your AudienceCreating Impact with Expert Knowledge with Kachina GosselinPodcasting with Purpose with Fatima ZaidiPFBCon 2023 RecordingsWhether you're a solopreneur, manager of a department, principal at a firm, or a non-fiction author ready to expand into audio, the Podcasting for Business Conference will help you leverage a podcast to meet your business objectives.Missed PFBCon 2023? Check out the recordings!

I'm sure you've heard of the Pareto principle, or the 80-20 rule where 80% of consequences or results come from 20% of causes—or efforts.On the one hand it's great because you're getting huge value out of some of the work you're doing…. but which part?That's the rub and trying to answer that question is the work of entire industries and an important activity for business owners and marketing managers evaluating what they and their teams spend time on.It's one of the reasons we developed the Business Podcast Blueprints - so it would be easier to see what work was creating what results to facilitate strategic decision making. I remember when we first started One Stone Creative, and I was another one of those marketers who just kind of threw up her hands and said: it's going to work but we don't exactly know why.It was only through years of experimentation, data collection and analysis that we started to see the patterns that let us codify the Blueprints into tools that could be used proactively to get specific business outcomes and the attendant clarity—from podcasting.Most of us aren't just podcasting through, we're blogging, and posting on social media, making videos hosting events, and creating visuals.And there's an expert I'm really excited to introduce you to who is bringing a wonderful level of rigor and analysis to content marketing more generally, with a special emphasis on the king of all content—the email.My guest today is Shannon Hernandez, the creator of the Joyful Business Revolution.We're talking about data, we're talking about working according to your strengths, we're talking about email the as-of-yet unseated, most profitable form of communication on the internet, and we're doing it with Shannon's specialty—absolute joy.If you want to step up your content creation game and learn more about the power of email, listen to the episode or read the blog post: https://podcastingforbusiness.com/TCS074Tune in to the full episode to learn about:The Content Personality QuizCreating content outside your personalityWhy Shannon is shifting to emailPodcasting and email marketingHow to bring joy to the content creation processCold emails and effective engagementHow Shannon used The Business Podcast BlueprintsDon't forget to join us for our free monthly strategy calls on the third Thursday of every month!Key Quotes"I've asked myself several times over the last couple of years, did I make a mistake in picking joy as the leader of the brand Joyful Business Revolution? Because early on, we attracted a lot of people who were not joyful at all, and what they wanted was joy.” - Shannon Hernandez“If the only way to keep my business going was an email every 2 hours on Facebook, I just burn it to the ground.” - Megan DoughertyResourcesOne Stone Creative | LinkedIn | Twitter | Facebook | InstagramMake sure to check out our free Monthly Strategy Calls!Podcasting for Business Conference 2023 RecordingsLearn about what other business podcasters are doing:State of Business Podcasting Report 2023Shannon Hernandez Website | LinkedInJoyful Content Creation FrameworkContent Personality QuizRelated:Maximizing your Creative Energy to Serve Your Audience

Olá, eu sou Leo Lopes e este é o POD NOTÍCIAS, a sua dose semanal de informação sobre o mercado de podcasts no Brasil e no mundo! Hoje é segunda-feira, dia 25 de março de 2024 e esta é a nossa oitava edição! Antes de entrar nas notícias, eu quero comunicar aqui duas coisas: a primeira é que você, que tem uma marca, produto ou serviço, e quer atingir um público qualificado que se interessa por todas as áreas da cadeia produtiva de podcasts, pode anunciar com a gente aqui no Pod Notícias. E a segunda é que estamos abrindo oportunidades para quem quer colaborar com o nosso podcast. Pra ambos os casos, é só entrar em contato através do e-mail contato@podnoticias.com.br que a gente vai ter muito prazer em conversar com você, beleza? 1 - Entrando agora nas notícias, vamos falar de algumas previsões sobre o mercado de podcast no Brasil e no mundo. A manchete de hoje saiu de uma análise realizada pela Folha de São Paulo, que conversou com vários especialistas e representantes de empresas de tecnologia, pra traçar algumas previsões pra 2024 e o futuro da nossa mídia. Alguns pontos em comum foram: o crescimento do YouTube como um gigante multimídia (especialmente agora, depois do encerramento do Google Podcasts); o desafio dos podcasters independentes, que no mercado atual precisam de uma qualidade maior do que era esperada alguns anos atrás; e a necessidade de mais soluções de monetização pro produtor de podcast poder se manter. Essa conversa foi feita com o Carlos Merigo da B9, o Rodrigo Tigre da Adsmovil, o Andreh Jonathas da ABPod, a Camila Justo do Spotify... Enfim, pessoas que estão trabalhando em todas as frentes de podcast no Brasil. Outro ponto que foi comentado, foi a tendência de criar conteúdos pra públicos internacionais. Isso é algo que cresceu bastante em 2023 com live streaming, vídeos no YouTube e resenhas, então deve chegar também no podcast esse ano. Então, se você se perdeu, a gente retoma: em 2024, a gente vai ter mais demanda pra produções com alta qualidade, mais conversas sobre métodos de monetização, e também vamos ver mais das empresas gigantes do podcast competindo pelo título de "mais influente". Já quando se fala de criação de conteúdo, ele vai ficar cada vez mais internacional. Link 2 - Na semana passada os podcasters que usam o Ad Studio, o gerenciador de anúncios do Spotify, ganharam um novo tipo de "objetivo" pras suas campanhas. Os objetivos do Ad Studio são selecionados no início das campanhas e servem pro usuário fazer seu programa crescer, baseado no tipo de engajamento que ele quer. O sucesso das campanhas pode ser medido por entrega de impressões, alcance e quantidade de cliques, por exemplo. O Podcast Streams, que é esse novo objetivo, permite a promoção direcionada pra mais de 600 milhões de usuários ativos mensais, com opções de segmentação avançada, adaptação pra áudio e vídeo, ajustes durante a campanha e métricas precisas para avaliar o sucesso. Essas métricas incluem streams, novos ouvintes alcançados e contagem de cliques. Segundo o comunicado de imprensa do Spotify, o Streams foi adicionado ao gerenciador pra aumentar as chances dos criadores de conteúdo de "furarem a bolha" e deixar a concorrência mais justa, especialmente considerando que a podosfera pode chegar a 500 milhões de ouvintes globais em 2024. Link 3 - E você sabia que a maioria dos podcasters prefere uma edição com nível médio de complexidade? Pelo menos é o que diz a Megan Dougherty da One Stone Creative na newsletter desse mês. Segundo ela, a edição de podcast pode ser segmentada em três grupos principais: o grupo "minimal", que representa a edição mais básica, que consiste em cortes e nada mais; o grupo "hygiene", em que a edição foca na limpeza do conteúdo; e o grupo "editorial", que faz uma edição mais elaborada baseada no conteúdo. E ao que parece, edições nem tão complexas e nem tão simples são a preferência mundial do produtor de podcast. A Megan também falou sobre a importância que uma edição de qualidade representa pra manter o interesse dos ouvintes. Afinal de contas, uma boa edição enriquece muito o conteúdo, não é ? Quanto podcast existe por aí, que a edição é tão boa que a gente continua escutando mais por conta dela do que pelo conteúdo? É claro que a edição adequada vai variar de acordo com o tipo de conteúdo do podcast, mas no mercado atual, pelo menos uma edição básica pra limpar o áudio é essencial. Não tem mais espaço pra trabalhos sem capricho. Dito isso, se você gostaria que o seu programa tivesse uma edição caprichada, mas não sabe como fazer você mesmo, sempre pode optar por terceirizar essa parte, e, modéstia à parte, a Rádiofobia Podcast e Multimídia está há 12 anos no mercado editando o Nerdcast e outros podcasts que dispensam elogios. Se você quiser editar seu podcast com a gente, é só entrar em contato através do nosso site radiofobia.com.br . Link AINDA EM NOTÍCIAS DA SEMANA: 4 - O Instituto Serrapilheira anunciou esse mês que vai fazer mais um edital de podcasts com vagas afirmativas. O programa desse ano é destinado para podcasts de ciência liderados por pessoas negras, e o edital vai distribuir até R$440 mil em apoio financeiro para a produção de uma temporada. O foco do projeto é promover podcasts de ciência em áreas como ciências da vida, geociências, física, química, ciência da computação e matemática. Além de serem promovidos pelo Instituto, os projetos selecionados também vão receber treinamento pra aperfeiçoar as suas equipes. As inscrições pro edital começam em 15 de abril, e vão até o dia 14 de maio, mas fica tranquilo, que mais perto da data, a gente aqui do Pod Notícias vai te lembrar de novo que é pra você não perder a chance de se inscrever. Link 5 - A Blubrry lançou recentemente o Vid2Pod, uma nova plataforma que converte listas de reprodução do YouTube em podcasts de áudio, de forma simples e acessível. A interface é bastante intuitiva, então os usuários podem importar suas listas de reprodução e converter vídeos em áudio com poucos cliques, eliminando a necessidade da conversão individual de cada vídeo. O Vid2Pod também oferece várias opções de personalização, como formato de áudio, qualidade do arquivo e metadados. Se for usada do jeito certo, a ferramenta serve não só pra criar arquivos de áudio, mas também pra alcançar novas audiências. A gente vai falar mais sobre isso no futuro. Link 6 - E na última semana, executivos da Acast e da Global WedIndex se reuniram com o parlamento do Reino Unido pra discutir sobre o futuro da propagação de notícias, especialmente no áudio e nas redes sociais. Lá no Reino Unido, assim como aqui no Brasil, as fake news estão sendo um problema mais sério a cada dia, então surge a necessidade desses debates sobre responsabilidade e confiança na disseminação das notícias. Na mesa da discussão, a Acast falou sobre o podcasting, que já é uma mídia estabelecida, e que continua com altos índices de confiança do público, especialmente por ser uma mídia democrática. Quem tem algo a dizer, pode dizer. Porém, também foi comentada a diminuição de podcasts independentes na região - especialmente porque hoje em dia se espera um nível de qualidade que não é mais possível de alcançar com qualquer equipamento ou gravação caseira, como a gente falou lá no início do programa. Link E MAIS: 7 - A empresa Auddia, de inteligência artificial e tecnologias em áudio, anunciou um novo financiamento de 3,5 milhões de dólares, ao vender mais 1,3 milhão de dólares de ações comuns. A venda de ações acontece pra financiar melhorias na plataforma, como aprimoramento de IA, Reprodução Contínua e a ferramenta Advance+. Com essa injeção de capital, a empresa agora têm mais de 2 milhões de ações comuns em circulação até o fechamento desse episódio. Link 8 - E o PodMatch, um serviço que combina convidados e anfitriões de podcast ideais para gravar juntos - basicamente um Tinder entre apresentador e convidado - adicionou recentemente um novo recurso que alerta os anfitriões e convidados sobre possíveis cobranças por entrevistas. Tem sido cada vez mais comum ver celebridades e profissionais influentes cobrando pra participar de podcasts, então o aviso do PodMatch evita uma surpresa. Agora, ao enviar uma mensagem para alguém conhecido por cobrar, os usuários vão receber um aviso na caixa de mensagens. Como será que é esse aviso? "Ó, esse daí vai pedir o pix, hein"? Enfim. Junto com o anúncio, o CEO do PodPros Alex Sanfilippo aproveitou a deixa pra incentivar o pessoal a não cobrar pela presença em podcasts. Ou, se for necessária a cobrança, que ela seja feita depois que a pessoa recebe o convite. Eu me pergunto como é que tá a situação lá fora. O pessoal tá se convidando pro podcast dos outros e ainda cobra por isso? É difícil de entender. É por isso que aqui a gente foca (pelo menos até agora) em manter uma podosfera saudável e colaborativa. Link 9 - E por falar em colaboração, na semana passada a gente perguntou na nossa Caixa de perguntas do Instagram há quanto tempo os nossos ouvintes escutam e consomem podcast. Segundo as respostas recebidas, tem quem seja da velha guarda e já escute podcast há 14, 15 anos, mas também o público mais novo, que começou na pandemia e nunca mais parou. Agora, na Caixa de Perguntas dessa semana, a pergunta é sobre as suas preferências pessoais como ouvinte: Quais são seus gêneros ou temas preferidos de podcast? O nosso Instagram é o @pod.noticias e o link vai estar na descrição desse episódio, então segue a gente por lá e não deixa de participar das mini pesquisas que a gente faz toda semana, porque a interação é bem legal. Como sempre, a caixinha de perguntas vai ficar no ar por 24h nos nossos stories, então acessa lá pra participar o quanto antes. Instagram do Pod Notícias SOBRE LANÇAMENTOS: 10 - A Agência Brasileira de Inteligência (ABIN), lançou o Abincast, um podcast institucional pra se aproximar da sociedade, melhorar sua imagem e explicar com detalhes as suas atividades. É interessante que o Abincast esteja sendo lançado bem no meio das investigações sobre a atual política da Abin, incluindo a criação de uma "Abin paralela" durante o governo Bolsonaro e os vários escândalos que a instituição teve nos últimos anos. Curioso, no mínimo... O primeiro episódio do Abincast falou sobre o extremismo violento motivado por ideologia, apresentado por agentes da Abin e ensinando o protocolo de prevenção contra atos extremos. Apesar dessa busca pela transparência e dessa aproximação com as pessoas, o podcast da Abin foi recebido com críticas. É aquele clássico meme: esperava flores, recebeu tiros. O maior desafio da instituição agora é convencer o público que trabalha com ética e respeita os direitos individuais no setor de inteligência. Link 11 - No dia 21 de março estreou o podcast pernambucano "Quando Eu Era Criança", apresentando as profissões para o público infantil. Roteirizado e dirigido por Filipe Carvalho e Márcio Andrade, o programa conta com a apresentação de Andréa Veruska e Wagner Montenegro e vai receber mais de 40 convidados de áreas como cozinha, veterinária, redes sociais, política, artes visuais e futebol. Os episódios, de 15 a 20 minutos, vão ao ar nas segundas e quintas-feiras, apresentando entrevistas com os profissionais sobre suas rotinas de trabalho e memórias de infância. O primeiro episódio, "O que faz um bailarino?", já está disponível no Spotify. Link 12 - E as lendas do basquete LeBron James e JJ Redick lançaram na última semana o podcast "Mind the Game", um programa pra falar sobre basquete, sem filtros, sem subjetividade e sem patrocínios - que é justamente pra eles poderem falar o que quiserem, sem medo da mão invisível do investidor. Indo na contramão de outros podcasts esportivos, o Mind The Game procura ter uma abordagem mais profunda sobre o jogo de basquete de verdade, comentado por jogadores de verdade. Cada episódio tem mais ou menos uma hora de duração, e já está disponível tanto no YouTube quanto em todas as principais plataformas de podcast. Os lançamentos vão acontecer toda semana às terças-feiras. Link 13 - E nesse episódio também tem lançamento de equipamentos, daquele jeito que nós produtores de podcast gostamos. A Zoom, uma gigante japonesa da fabricação de aparelhos de áudio, anunciou nesse mês o lançamento da linha "Zoom Essentials", que inclui os gravadores Zoom H1, H4 e H6, agora com capacidade de gravação de 32 bits flutuantes, o que elimina a necessidade de ajustar os níveis de ganho e evita os picos de áudio. Os novos gravadores apresentam também aumento na capacidade de memória - que agora podem ter até 1TB de armazenamento -, telas LED coloridas, design elegante e acessibilidade com menu audível. O lançamento da nova linha está previsto para o segundo trimestre deste ano, com preços que variam de 99 a 299 dólares dependendo do produto e do modelo. Link RECOMENDAÇÃO NACIONAL: 14 - E a nossa recomendação nacional dessa semana vai para o Oxigênio Podcast, que além de podcast, é também um programa de rádio sobre ciência, tecnologia e cultura produzido pelo Laboratório de Jornalismo da Unicamp em parceria com a Rádio Unicamp. O programa apresenta vários conteúdos legais sobre divulgação científica, e recentemente lançou a série "termos ambíguos", onde uma bancada discute sobre a origem de alguns termos que acabam caindo na boca do povo, como "racismo reverso", "ideologia de gênero" e "cristofobia" por exemplo. O Oxigênio Podcast publica novos episódios quinzenalmente, pelo menos durante o ano letivo, e está disponível em todas as principais plataformas de podcast. Então assina o podcast no seu agregador preferido, que é pra não perder nada dessa nova série que vai esmiuçar todos esses termos ambíguos que a gente vive ouvindo nos debates políticos atuais. Link E assim a gente fecha esta oitava edição do Pod Notícias. Acesse podnoticias.com.br para ter acesso à transcrição e os links das fontes de todas as notícias deste episódio! Acompanhe o Pod Notícias diariamente:- Page do Linkedin- Instagram- Canal público do Telegram Ouça o Pod Notícias nos principais agregadores:- Spotify- Apple Podcasts- Deezer- Amazon Music- PocketCasts O Pod Notícias é uma produção original da Rádiofobia Podcast e Multimídia e publicado pela Rádiofobia Podcast Network, e conta com as colaborações de:- Camila Nogueira - arte- Eduardo Sierra - edição- Lana Távora - pesquisa, pauta e redação final- Leo Lopes - direção geral e apresentação- Thiago Miro - pesquisa Publicidade:Entre em contato e saiba como anunciar sua marca, produto ou serviço no Pod Notícias.See omnystudio.com/listener for privacy information.

Stop me if you've heard this one: I want to develop a passive income stream. You've heard it; you might have thought of it—I definitely have.But I've also been in the Internet marketing industry long enough to know that while evergreen, scalable monthly recurring revenue is possible and can over time be largely automated, passive is at best an exaggeration of the work involved in keeping that kind of machine turning—and at worst a damn dirty lie to sell you a quick fix.When people think of passive income or, more realistically, scalable evergreen product-based income, courses are usually at the top of the list. Creating a course is treated like getting your very own golden goose that's going to lay profit eggs for you every single month.The thing is, it can work and be an amazing way to scale your business, serve more people, and make a bigger impact in the world. But it is not a fit for every business, and it is not a fit for every stage of every business.My guest today understands that and has built the criteria for success with courses into every level of her own company. And she has some very interesting thoughts on how podcasts and scalable products like courses and group training programs can work together.Kachina Gosselin is the founder of Founders Path. She graduated from MIT with a degree in aeronautics and astronautics and now specializes in helping experts monetize their expertise and thrive in the creator economy.If you want to leverage your expertise and generate more impact, listen to the episode or read the blog post: podcastingforbusiness.com/the-company-show/ Tune in to the full episode to learn about:How experts can turn into course creatorsThe importance of pricingWhen should you create your own course?The related costs and investmentsThe quality standards that you must meetThe intersections of podcasting and coursesDon't forget to join us for our free monthly strategy calls on the third Thursday of every month!Monthly Strategy & Networking CallsThis episode was originally a live Strategy and Networking call which we hold on the third Thursday of every month.There was actually another 30 minutes of amazing discussion and Q and A with Kachina about how these ideas can be applied in different contexts and creating community - if you want to hear it, register for the calls, and you'll have access to the recording.Each one has a training and learning portion, followed by Q and A, hotseats for whatever you're working on with your podcast, and a chance to network with other podcasters, industry professionals - they're so much fun, and I'd love to see you there.Learn more and register for free at PodcastingforBusiness.com/StrategyCalls.Need A Podcast?As always, this is Megan Dougherty, and The Company Show was made possible by the team at One Stone Creative.If you know a business owner that you think should have a podcast, do us a favor and send them to podcastingforbusiness.com!Key Quotes"I don't want to be intimidating at all, but I think we do just have to acknowledge those harsh realities, that a course is a really advanced product to sell." - Kachina Gosselin"The standard for what is expected for an audiovisual product. It's getting higher every year—here are fewer and fewer excuses." - Megan Dougherty"Simple is not easy." - Kachina GosselinResourcesOne Stone Creative | LinkedIn | Twitter | Facebook | InstagramMake sure to check out our free Monthly Strategy Calls!Podcasting for Business Conference 2023 RecordingsLearn about what other business podcasters are doing:State of Business Podcasting Report 2023Kachina Gosselin Website | Instagram | LinkedInJoin her Mastermind ProgramSophie Lechner Website | LinkedInRelated:Should You Make an Online Course?How to Outline a Podcast, Book or Course in an AfternoonLearning From Experts

*Grounded in Maine is thrilled to be partnering with Connor Tyson to support listeners with financial coaching. Connect with Sponsor Coach Connor Tyson of Progress Solutions LLC here: https://bit.ly/48eM9McWade Brill and I met in a podcasting workshop with One Stone Creative once or twice about a year ago, and have been supporting each other on Instagram since - Wade had a fun idea to interview me to talk about sustainable practices, and we agreed  then to do a podcast trade - AND we did them back to back, like real podcasters! It was so great to get to know Wade better, and to hear some of her story and what drives her, and her work and podcast fit so well into my pivot this year to learn more personal sustainability tips with her podcast Centered in the City where she talks about mindfulness and meditations and other health-minded practices to calm the nervous system in this busy world. Wade lives in Seattle, WA, but grew up in New York City, and had a farm in her family's close connections for many years, so she has a strong connection to farm life - and she has great stories to share about it.She talked about her passion for travel, and her conflict of trying to be more sustainable, but also the pull to travel, and I know there are others who must share those feelings. And she also brought back a European habit from a recent trip that she talks about - hear more here!You can find Wade on her websites here https://www.wadebrill.com/ and here https://www.centeredinthecity.org/ She's on TikTok at https://www.tiktok.com/@centeredinthecityAnd Instagram at https://www.instagram.com/onewade/Support the showPlease follow Grounded In Maine podcast on Instagram here , or on Facebook hereYouTube channel link is here You can DM me there, post, or email me at amysgardenjam@gmail.com. Website for Amy's Garden Jam is www.amysgardenjam.comHow Do I Get There From Here by Jane Bolduc - listen to more at www.janebolduc.comPodcast cover by Becca Kofron- follow here on Instagram here https://www.instagram.com/cute_but_loud/ and/or check out her awesome art here: https://www.artbybeccakofron.com/ Grounded in Maine Podcast is hosted by Buzzsprout, the easiest podcast hosting platform. Learn more at www.buzzsprout.com Grounded in Maine is thrilled to be partnering with Connor Tyson to support listeners with financial coaching. Connect with Coach Connor Tyson of Progress Solutions LLC here: https://bit.ly/48eM9Mc Grounded in Maine Podcast is sponsored by ESG Review. Learn more about the good they're doing at http...

When you podcast as a passion project, you need to have a why that keeps you going. When you podcast with the intent of turning it into a business, you need a plan to generate income to support the work.When you podcast in support of your existing business you need... well, it depends on your business.But whatever your business is, and however your show supports it, you need to know that what you are doing is working. So, the question we should all be asking ourselves, is: what is my podcast supposed to be **doing for my business?In a perfect world, that's an easy question to answer, and you have clear data to back that answer up. In this world, most company podcasts are doing a lot of things right and a few things wrong. While it's plainly successful enough to keep doing it - it's really hard to figure out why.However, it is possible to identify the specific ways your podcast is generating value for your business and track exactly how much value every month, giving you the clarity you need to make decisions about it.Tune in to the full episode to learn:The importance of identifying the overarching goal of your podcastTracking specific outcomes to determine its effectivenessMetrics for different types of podcastsTracking metrics and optimizing your podcast contentHighlights from the State of Business Podcasting ReportDon't forget to join us for our free monthly strategy calls on the third Thursday of every month!Effective Value Measurements for PodcastsHere's how it works:Identify the most important, overarching goal of your podcast. It will usually be one of the Business Podcast Blueprints: Thought Leadership, Relationship Building, Audience Engagement, Conversions or Content.Figure out the specific outcomes that indicate how well your podcast is meeting that overarching goal.Regularly track that outcome as a metric and optimize your podcast to get more of it.Then do it again and again for every different way your podcast is creating value for your company.Easy, right?Easy to say in any case. Doing it when you're 6 months or a year into production and there's always something running late is somewhat more complicated.So, let's run through a couple of examples here, so you can get a solid idea of how this process works. We'll start with an Audience Engagement Show.Audience EngagementThis is a type of podcast that I think is frequently overlooked in favor of the exponential possibilities in Relationship Building Shows, or the outward-facing nature of Thought Leadership ones. But you've heard the adage I'm sure that it's easier to sell more to an old customer than it is to get a new one. Well, by the same token, it's easier to nurture a relationship with someone who knows your name than make a fresh introduction, and that is where audience-building podcasts really shine.Shows with an Audience Engagement Blueprint exist primarily to engage people who are already aware of you - it could be clients, email subscribers, social media followers or fans, listeners, or traffic that are entering your orbit from other strategies like paid search or PR campaigns.So, let's say that Company A has this as their main overarching purpose - they want to engage and nurture people who, by whatever means, know who they are.The outcomes that are going to tell them it's working might be getting input and feedback from listeners on topics that matter to them, and less time spent on customer service because customers are being served and educated by the show.Now we assign metrics to those outcomes:For getting feedback and input, Company A has created different webpages or playlists for each of their podcast subtopics so that people can easily access the content they are most interested in, and the traffic to those pages, and downloads from those playlists are going to provide the data about how much of their audience is interested in each topic, informing their future content creation decisions. For an example of this in action, check out Amy Porterfield's Online Marketing Made Easy landing page, which we'll link in the show notes, among many other strategically excellent things you'll see on this page, is a section where you can choose different topics and immediately see episodes relating to it that you can click through, providing that juice data about audience-interest.For Customer service, Company A already has an idea of how much time they are spending per client on customer service each month, and they have created podcast episodes and segments to specifically address common concerns or problems and trained their team members to provide those segments and episodes to customers encountering those concerns. The change in the amount of time spent on customer service over time will tell them how well their content is helping educate the customers.Now let's look at how we might follow this process for a Relationship building show.Relationship BuildingThese are podcasts that exist primarily as a networking tool so you can meet the types of people who will be great additions to your professional network for reasons like becoming clients, referral partners, co-promoters, collaborators, and all the other good things that come from knowing lots of great people.Company R specifically wants their podcast to be a source of new networking partners that will refer business to them, and that will result in invitations to appear on other podcasts.So, let's assign metrics to these outcomes, and figure out how we track them.Some metrics can be found pretty easily, like the website traffic and download numbers we looked at above, but in other cases, things need to be a little more manual.For new business, podcasters will need to keep track of how many referrals each of their guests sends them every month, and over time look for patterns in the type of guest that was most interested in making those referrals.So, you might track email introductions from your different guests, or ask your new leads on discovery calls how they found out about you. This is good practice anyway, but the key here is to keep a regularly updated document with the information so you can see how much business your podcast guests are sending your way.Now, for invitations to your guests' podcasts, you'll have to make sure you are interviewing enough people who also have podcasts and adding a request or suggestion about an episode to some part of your guest management workflow.Just like for tracking referrals, you need a central location to keep track of the guest opportunities that result from the interviews you host on your own show.All strategic elements of relationship building need to be done with one important thing in mind:The relationship is the important part, and even when you have specific goals and metrics for outcomes you want, remember to put the human first!On the subject of doing exactly that, Atiba De Souza gave an amazing presentation at PFBCon in November - all about using podcasting as a tool to generate new relationships and partnerships in your industry, partnerships - it was an amazing talk and he had one particular tip I wanted to share with you today about preparing for when you're going to be a guest on other shows and how to be the kind of guest that not only gets invited back - but gets invited to do other things.https://vimeo.com/908014795?share=copyI love this idea, and not just for when you're preparing to be a guest, but when you are preparing for a guest to join you on your own show. (And if you want to hear Atiba's whole strategy - and that thing that happened to him back last January, you should grab a copy of the recordings of the Podcasting for Business Conference at PFBCon.com.) The principle at play here - taking the time to get to know the person you are talking to and what they care about - is the same when you're a host as when you're a guest, and investing in that, no matter what your specific goals are, is going to make it easier to reach them.Now obviously, there is a lot of work that goes into thinking about your podcast in this way - there is strategy and infrastructure required to make it work, and nuances that are going to be unique to you - but if you're willing to learn that strategy and DO that work, your podcast is going to generate much, much more value for your business - and perhaps more importantly - you're going to be able to see it happening, and have clarity on what is working and what isn't.While we're talking about clarity…Data Highlights from the State of Business Podcasting ReportI wanted to share a little insight my team and I gleaned from last year's State of Business Podcasting report - there was lots of interesting detail, and we'll be exploring it over the next few months, but there were three particular takeaways that I think can make a big difference to your strategy right away.As you probably know, every year we pull a list of the top 100 podcasts and evaluate them on about 70 different criteria to help establish trends and baseline best practices for those podcasting in support of a business. There were three particularly interesting takeaways this year:Social Media Promotion: Quality over Quantity. Both the number of social media channels used by the top 100 podcasts and the frequency of posting on them were down on most channels this year. This seems to indicate that podcasters were not finding enough ROI in really aggressive broad social media posting. (Although there certainly are still plenty of daily and multiple daily posting schedules - it's less than in previous years) The exception is LinkedIn which saw modest growth in usage but a significant increase in posting frequency. Daily posts have increased from 10% to 22% of the shows using the platform, and multiple posts per week have increased from 11% to 28%.Hooks are out. The hook, sometimes called a sizzle clip, is a clip from the interior of an episode played at the beginning before the intro and hello. A couple of years ago more than half of the shows we evaluated used hooks, but that number has been in steep decline and now only about 20% of the top shows use one (10% use a host-recorded intro in place of a hook - this trend might increase). My best theory for why this is happening is the popularity of short-form videos - those shorts, reels, and TikTok videos with good moments from episodes are serving the function of a hook in introducing the topic and teasing the value of full episodes. If you promote via short video clips, consider removing the hook from your episodes and getting into the content more quickly.Podcast Networks. There was a big jump this year in the number of the top shows that were part of podcast networks: 51% to 66%. There are different kinds of networks, topical (shows produced by the network or independently on a single theme) broadcast (news and other organizations that release using a podcast format among other media types), and content (companies whose whole purpose is creating and releasing content - not theme restricted). One of the bigger benefits of being in a podcast network is the cross-promotion to an existing audience - this is why so many are in the top 100 (not all stay!) close to their launch. This is a benefit you can mimic as an independent by collaborating with other shows for cross-promotions.There is so much more fun detail in this year's report, and I invite you to check it all out at podcastingforbusiness.com.Something we've got planned for future episodes is deep dives into specific data points we looked at for the top 100, as well as breakdowns of some of the shows that make up the list. It's going to be a lot of fun, and I'd love to hear what you're most interested in - head over to podcastingforbusiness.com and send us a message to let us know!While you're there, you might want to check out the Business Podcast Accelerator. This is a brand-new service from the team at One Stone Creative, where we will work with you to identify the metrics that matter most, support you in tracking and analyzing them every month, review your content, help you optimize your show, and provide on-demand email and voice support that will complement your current workflows for planning, production, and promotion. It's really exciting, and you can find it at podcastingforbusiness.com/accelerator.Thank you for being here with me this week, The Company Show is Produced by One Stone Creative, and the best way you can support the show is by telling someone about it!Coming Up NextNext week I'm talking to Meredith Grundei A speaker, director, actor, and coach with a passion for helping speakers elevate their performance BIO - she shares so many tips on being a good presenter and a good host, increasing your confidence and presence when you're on the mic or camera.It is such a great conversation; I can't wait for you to hear all of it. So, make sure you're subscribed to your favorite podcast listening app, and we'll be back next week.Key Quotes"Your podcast is going to generate much, much more value for your business - and perhaps more importantly - you're going to be able to see it happening.” - Megan Dougherty"The relationship is the important part, and even when you have specific goals and metrics for outcomes you want, remember to put the human first!" - Megan DoughertyResourcesOne Stone Creative | LinkedIn | Twitter | Facebook | InstagramMake sure to check out our free Monthly Strategy Calls!Podcasting for Business Conference 2023 RecordingsLearn about what other business podcasters are doingState of Business Podcasting Report 2023Related:Metrics that Matter for Company PodcastsTurning Your Business Goals into Content MetricsPFBCon 2023 RecordingsWhether you're a solopreneur, manager of a department, principal at a firm, or a non-fiction author ready to expand into audio, the Podcasting for Business Conference will help you leverage a podcast to meet your business objectives.Missed PFBCon 2023? Check out the recordings!

How does a report full of podcast stats make you feel? Chances are, you either pore over every page or close the tab, afraid those nasty numbers will tell you things you don't want to know! Lucky for all of us podcasters out there, Megan Dougherty—a brilliant digital marketing strategist, podcast producer, and creator of the State of Business Podcasting Report—is here to break down how to really get the most out of these statistics. The great news is, if you take them as gentle nudges instead of mandatory prescriptions, all those pie charts and bar graphs offer awesome guidance (and validation!) as you fine-tune and fire up your podcast. Megan's informed and lighthearted approach to this year's intel banishes the statistics scaries, empowering you to balance your creative passion with some firm data that could make a big difference in 2024. Get ready to uncover what the numbers have to say about: Why it's time to revisit your approach to your show's hook What it takes to establish yourself as a thought leader How to navigate video and social media without the overwhelm Where to change your approach so you can see more podcast success Links worth mentioning from the episode: The State of Business Podcasting Report 2023 - https://podcastingforbusiness.com/the-state-of-business-podcasting-report/ Megan's company, One Stone Creative - https://onestonecreative.net/ The Company Show podcast - https://onestonecreative.net/companyshow/ Podcasting for Business Conference - https://pfbcon.com/  Tom Fox - https://pfbcon.com/tom-fox/  Adobe Enhance - https://podcast.adobe.com/enhance  Organic Discover for Podcasts - Episode 67 - https://www.organizedsound.ca/organic-discovery-for-podcasts-episode-67/  Connect with Megan:  Website: https://Podcastingforbusiness.com  LinkedIn: https://www.linkedin.com/in/doughertymegan/  Instagram: https://www.instagram.com/oscpodcasting/ Connect with Mary! Leave a voicemail with your feedback at https://www.speakpipe.com/VisibleVoice or email visiblevoicepodcast@gmail.com Link up on LinkedIn https://www.linkedin.com/in/marychan-organizedsound/ Engage on Instagram @OrganizedSoundProductions https://www.instagram.com/organizedsoundproductions Learn more secrets with the Visible Voice Insights Newsletter https://www.organizedsound.ca/newsletter Learn more secrets and the full transcript of the episode at http://www.visiblevoicepodcast.com To learn more or work with Mary, check out https://www.organizedsound.ca Podcast cover art by Emily Johnston of Artio Design Co. https://www.artiodesignco.com

Megan Dougherty is the co-founder of One Stone Creative, a multimedia content agency specializing in podcasts and online courses. With over a decade of experience in digital marketing and online business development, Megan has collaborated with hundreds of business owners across various industries. Notably, Megan is the driving force behind the success of this very podcast, contributing her expertise to elevate Career Can Do's quality. She joins Mary Ann Faremouth to delve into the world of podcasting, exploring its significance for businesses, the key elements that make a podcast successful, and the upcoming Podcasting for Business conference.  Megan emphasizes the importance of strategic planning for a podcast: your podcast goals should align with your overall business objectives, so you can measure the show's impact. She tells Mary Ann, "If you don't know the impact that the show is making on your business, and you have no way of measuring what that impact is, then you're going to not be able to attribute any new relationships, new revenue, new traffic to it." A well-organized workflow is a critical success factor. A poorly organized process, with information scattered and lack of communication among team members, can lead to unnecessary confusion and hassle. Also, clearly define success metrics from the outset, she emphasizes. "It really comes down to figuring out at the start what's the most important thing my podcast has to do for the business and then optimizing all of the areas of the podcast to achieve that goal," she says.  The Podcasting for Business conference takes place on November 13-15. Megan expresses excitement about Mary Ann Faremouth's presentation on guest selection. The conference, designed for business owners, offers a platform to learn about podcasting as a marketing channel. Megan outlines various events, including networking opportunities, expert presentations, and new "Ask the Expert" sessions focused on generative AI, SEO for podcasting, and video podcasts. The comprehensive lineup ensures attendees gain practical insights to enhance their podcasting endeavors. Resources Megan Dougherty on LinkedIn | X (Twitter) | One Stone Creative | Podcasting for Business Conference Faremouth.com

There is not much that the best mic in the world can do about recording in a really sound-unfriendly environment. And some of us live in sound-unfriendly environments.If you are currently looking at your location options for podcasting and only finding places that are loud, echoey, or filled with blank empty spaces, but having the best possible audio quality for your show is important to you, then you might want to consider booking time at an in-person studio.I'm personally quite lucky in that my home office is usually pretty quiet and I have enough fluffy stuff kicking around to minimize echo, but there have been days, I'm particularly thinking of last spring when my next-door neighbor was having their windows replaced - when I would have been delighted to be able to go somewhere quiet and just get my content out in peace.My guest today owns and operates just such a venue - and a production company to boot! JP Davidson is the creator of Pop Up Podcasting an Ottawa-based producer and studio.If you want to learn who should book studio time and why - and what kind of value a live-on-a-call producer can provide, listen to our conversation below, or continue reading the blog post!Tune in to the full episode to:Get a better understanding of in-person podcasting studiosLearn about the different recording options for businessesUnderstand the role of the remote podcast producerKnow what to look for in a podcasting studioLearn which processes should be outsourced vs done in-houseDon't forget to join us for our free monthly strategy calls on the third Thursday of every month!Pop Up Podcasting: A look into podcast recording studiosJP Davidson runs an in-person podcast recording studio where people can come and record their episodes. Here's JP's overview of what that entails:The shows that they serveWe're a production company as well as a physical studio space here in Ottawa, Canada. We're right downtown and close to all kinds of businesses, government associations, and parliament buildings, so lots of different clients come through our space.What's their setup?We have a four-person podcast studio with three cameras. We handle video, and we have some lighting for video as well, so we can do a video or audio. Then we handle a lot of the technical production as far as editing, setting up distribution for our clients, and that sort of thing.Other servicesWe also advise and consult on marketing and other associated things. Although mainly we're kind of a technical production house.Things to consider when thinking about recording options for businessesI work with a lot of companies that podcast. One of the big things at the beginning of the show is how am I going to capture the best audio to kind of give this project the best effort I can.So if someone's making the decision, should I set up my office to record, should I make a room in my house to record or should I book time with the professional studio?According to JP, here are the things you need to consider when making that decision:Can you do it in the long term?I think a lot of the early kind of conversations around show design and how are we going to record this and all that. I like to bring up sustainability because I think a lot of us in podcasting know it's a long game and doing a short burst and then running out of steam, and skipping the next six months of episodes doesn't do anybody any good.It's really about what you can do consistently over the long term. So that really comes into it. If somebody is like, I work from home, it's really hard for me to get downtown to record or over to a studio space, then for sure we work with a lot of clients who record at home, record from the office remotely.That sustainability question is like, can you get to a studio space or is it going to be way better for you to be recording from home or from the office?How much is your budget?The other question is cost. It's a bit more expensive to record from a studio. We do a hybrid approach where our producers will connect with people remotely and be a remote producer during the call.And that helps a lot of our clients because there is this scary factor of technology when we're recording in our own spaces, with our own microphone, on our own computer. And so having a producer on the line can help smooth those things over.The studio is definitely the highest quality, most reliable way to do it. We double-record everything and back up everything. We have a producer on-site to fix anything that might be going wrong, reposition the microphones, and all that stuff.But I totally recognize that a good number of our clients are remote because it can be the best solution for a lot of people.An additional benefit to physical podcast studiosAnother benefit of renting a physical space outside of your own workspace is there is an amount of accountability to that.I find, especially for the solopreneurs or the owner-operators of small businesses, it's really easy to backburner the marketing promotion work that podcasting often is.But if you're paying, you've got a monthly subscription, you've got three hours of podcast studio time, you're going to go there and you're going to use it and you're going to get your studio time filled.JP Davidson's take on this:Even just on that micro level. For example, I have an appointment at 11:00 a.m. on Thursday. I'm going to go and get my show done. That can be really helpful.And the remote production that we do kind of has that built in too, because my producer is waiting for me at that time. I should say too, that we do a lot of hybrid. So host in the studio, remote guest, or vice versa. Some shows kind of flip between the two, depending on people's availability.My philosophy is that the host should always sound the best. That's what we sort of have come to expect from listening to the radio and watching TV news and everything else. Whether the host is in the studio to sound great or they're at home and we set them up with a nice microphone and the rest of it, we want everyone to sound great.But the host is the one we can reliably control the most because they're the consistent factor every week or every two weeks on the show.Host vs guest audio quality: Who should sound better?I feel it's preferable to have the guest and the host sound a little more equal if there's a huge disparity.The question is, is it always better to make the host sound as good as possible? Or is there ever a case for making the host sound a little bit worse if it kind of decreases the gap between host and guest?JP's take:With so many things around this stuff, it's opinion and it's art more than science. It hurts my heart a little too much to on purpose reduce audio quality. It's never really occurred to me to do that to make them match up more.I mean, let's shoot high for everyone, but I wouldn't necessarily draw. We're used to that from radio. A host in a studio and a caller on a bad cell phone. We've heard it looking at you, CBC.Maybe NPR in the States pays for tape syncs and brings people into the studio more. But here in Canada, we don't do that. We're hearing phone audio pretty often on the radio.Considerations for audio qualityOne of the things I think about it is because we have sort of the different podcast archetypes that we work with, longtime listeners will be familiar with the Blueprints, so we've got shows that are forethought leadership for establishing the brand of the company.And then we've got shows that are more relationship-focused. And I'm just thinking of this now in that case, if it really is about building relationships with your guests, that's when I think I'd try to equalize the audio..The guest doesn't hear it, but if it is a thought leadership, IP-focused show, just make everyone sound as good as possible, but focus on that host.Because you don't want to dunk on your guests if they're right. If you're trying to make them the star of the show.What does a remote producer do in an in-person podcast studio?Here at One Stone Creative, we don't do live remote production. So our clients, they record their own audio with their own guests and they send it to us.For JP's podcast studio, it's a little bit different:It's largely on the technical side, although we'll also chime in often at the end of the conversation, we'll chime in and say the answer to that question was sort of muddled. Let's retake that. You used this acronym throughout and never defined it. Maybe let's define that.It's the stuff that I was producing podcasts as a freelancer for years. People would record on their own and send me audio and the stuff where I was like, I wish I could have been there to ask them to do this or change this.And it's the same thing. On the technical side, we've connected with clients before and they have the ATR2100x here, the classic podcast USB mic.But we've had so many people have this great mic in front of them, and then the laptop mic is selected or the webcam mic is selected and you're like, you had it right there. Why didn't you flip it on? Or the blue yeti that's tipped towards the mouth instead of the face towards the mouth and sounds terrible as a result.So we did a quick sound check at the beginning and just to make sure that everybody's kind of doing everything they can to sound great. And sometimes it's close the window, I can hear the traffic noise or whatever, where we shepherd people through the process. And it really just came out of my frustration with people's self-taped audio, to be honest.Related:Podcasting for Business Conference 2023Deep Dive Workshop: Audio Quick Fixes and Troubleshooting with Audra CasinoWith a little bit of knowledge and caring, people can do this stuff on their own.There's only so many things it can really be. If someone sounds off, it's going to be your input or your output or your environment for the most part, and occasionally something weird and distressing that no one has ever run into before.You're supposed to be the expert on the call and we're tearing our hair out. Like, what is that sound? Why don't you sound better for those listening?If you are kind of in the position where you're trying to make that decision, if the thought of having to deal with an extra tech thing horrifies you look for a production company that offers remote producer services because that does take the problem completely off of your desk.The tools and tech for remote podcast recordingElectro-Voice RE320They're a little bit different internally, but I really like them. And they were a little bit cheaper than SM7Bs when I was setting up the studio. And when you're buying four, the cost matters. But I think they sound just as good as the classic SM7B.My take on the Shure MV7I downgraded from the SM7B because, interestingly, I'm very podcast-affiliated. I'm not a gearhead, I'm not the audio engineer. I've got wonderful team members who do that. It was just too much mic for me. It had too many settings. The M7, I could plug it in and it would just work as a non-techie person. That's what I needed.JP Davidson uses a USB mic at home, too, because of the simplicity of it, if you only need one mic in the room and it's connected to a computer, you're all set with that.RiversideI've had a few headaches with Riverside, to be honest. I think if you use any piece of technology enough, you're going to run into things. But it's the best thing going for us so far.And every so often we'll do things via Zoom. If the guest really is having trouble with Riverside, we need simplicity and speed over quality. But Riverside is a great platform for that.Squadcast: A Riverside CompetitorWe used Descript and so we had access to it. It's really nice. There were a few little gotchas where I was like, I guess they have the waiting room feature.There was something where I was like, oh, it doesn't have this that Riverside has, but I'm definitely considering moving over to that.I got the sense and strategically, I can see why they'd make this choice, but they're trying to, I think, to make it foolproof, because I noticed some of the things that I can normally do in Riverside or even in ZoomOnce you were recording in the Squadcast, you couldn't change your mic, you couldn't start messing with your settings once the recording had been hit. And I was just like, okay, I see why you do that.But Riverside's Enterprise features bug me because I don't want to pay for Enterprise. $300 a month or something is so much.And then there are features like download all is an enterprise feature, or View and Change people's inputs and outputs is an Enterprise feature. So if Squadcast can do some of that stuff, it's looking pretty tempting.Especially for people who are doing their own editing, using Descript as their primary DAW is a no-brainer. You'll put up with anything for that level of convenience. Just kind of a general about podcast studio.What should you look for in an in-person podcasting studio?A dedicated producer for each clientOne of the things that we pride ourselves on is having a dedicated producer for every client. And that's not to say we don't work as a team. If somebody's sick, we can fill in and all the rest of it.But you're going to have one point of contact and that's more important than you might think because there are always little differences with each client. Like we know the host always likes to sit in this chair for this particular show and having that kind of personalization is a nice touch.Do they offer video podcasting?There's a lot of people offering podcast recording in studios now, and there are a lot of differences in the services provided. So I think looking at that video or no video is one thing, but then if you know you want video and more and more of our clients are at least recording like, you do video for clips, even if you're not.The data backs it up. You've got to have at least an MP4 version on YouTube at this point. It's best practice now.Does the studio have enough cameras?So do you have video but then are there multiple cameras? Our studio has three cameras, so we can make a more dynamic show for people. In some cases, you can go to somewhere that specializes in music recording, but they're like, we have a table, we have microphones, we have chairs, whatever it is, we can set you up.Is the environment right for you?Thinking about the environment, especially for business podcasters, the environment you're bringing your clients into and depending on the nature of your business, like a cool music recording space might be perfect, but it might not be the vibe everybody's going for.So somewhere that's going to be a professional space where you can kind of wow your guests and give them the experience of being in this professional podcast space that's dedicated to the task.Especially if you're using a relationship-building strategy, particularly if you don't have premises, if you don't have your own company office, having a really nice professional, well-prepared space to bring your guests who could be potential clients, who could be potential referral partners too.It can just be a small investment into a really good impression.Should you outsource or do it in-house?A lot of the clients we work with have a communications team or a marketing person or somebody who has some specialization in what we're trying to do. And I think the way that that division happens is going to be different for everyone and hopefully you can find a partner that has some flexibility as far as that goes.We do kind of try to customize that based on the client. But the techie nitty gritty stuff that we've talked about so far is probably best left to us unless you have a really capable internal AV person who can help with this stuff.But a lot of people outside of the podcasting industry don't know about Riverside and Squadcast and Descript and these kinds of things. So kind of leaving that to the pros, I think can be helpful and can be a huge time saver because podcast editing and video editing are slow, even for us.But it can be four times slower if you're learning the software as you're going and all the rest of it There's a non-zero chance you're going to hate it because it takes a special brain to be into audio-video editing.I think the podcast-specific stuff can be helpful. So you know that a marketing and communications professional is going to know how to get the word out about things in different ways, but maybe they're not going to know that we have these typical sort of intro outro scripts for podcasts and how those go together, and the fact that you shouldn't go on and on for three minutes in an intro is long.Then we have the distribution setup. I think is still tricky and specialized, and even for me, who's done it a lot.Podcast Distribution: A look into Apple PodcastsWhy does Apple hate podcasters so much? It seems like Apple actively doesn't want more podcasts to be submitted.This is the only thing you could take away from creating an Apple ID, and then you have to log in and put in your credit card, but they're never going to use the credit card, and that kind of activates your Apple ID. It's so frustrating.I got locked out of my own Apple account because my credit card expired, but because I didn't have a credit card, I couldn't log in. So that whole account is just gone forever.I can't think of a reason for it because they're still one of the biggest distribution platforms, but maybe it's just a “you need us more than we need you” kind of thing.They can't be bothered to make it easy.The stuff that should be done in-houseThe stuff that should be in-house is more around guest selection. A lot of major editorial decision-making. We work with our clients on that often, and sometimes it'll be the answer to question four is, like, way off base as far as the company line goes.That's got to go. That's a quick thing for the client to tell a producer or an editor, but stuff that we wouldn't know, right? Because we're not in that industry and we don't know every company policy or how we talk about things or don't talk about things.We found that's a big part of our onboarding process because we do a lot of written materials for the shows that we produce as well as we do show notes. We do often social shares and guest notifications, and if something needs to be cut, I always recommend the writing go first because we work with a lot of highly niched companies and there's only so much our writers can do.They're not compliance lawyers, nor financial services advisors, nor an author whose voice is their money maker. So that's always kind of the balance between we're going to do really good industry-level stuff. It's not going to be as good as if you wrote it yourself. It's not on the table.Probably not a great business decision, but I've dragged my feet on doing client show notes. There's a handful that we do that goes okay once you figure out the style and all the rest of it. But a lot of it, especially if they have anyone internally who can do a better job, will defer to them pretty quickly.Creating show notes for podcastsWhat's interesting, I don't know if you know what's up. We do the State of Business Podcasting Report every year, and one of the things we look at is what these top 100 business shows do for their show notes. A shocking number of them are single sentences.I think the style that we do that's the most popular is a really good descriptive paragraph, a couple of sentences, guest bio if they have one. It's almost always a relationship-building plan. Then just key quotes or highlights, some of the most interesting things, and then resources and it's simple enough that doesn't have to be super, super on-brand voice for a company.And it's easy enough for anyone who needs to do that writing to get it more or less correct. So much of it is about SEO, so you're getting those keywords in. You're halfway there.Relationship Building Through Podcast ProductionOne of our clients, the Business Council of Canada, is this association of Canada's biggest CEOs of Canada's biggest companies.Their podcast is called Speaking of Business and their CEO, Goldie Heider talks to these titans of Canadian business, and it's half about him building the relationship with his membership and half about informing the membership of here's who we are and where we are.But then it's not strictly internal because it's also like, I can be a fly on the wall for this candid conversation between the CEOs of some of the biggest companies in Canada. None of it is really breaking out of the mold, but they do a nice job of as much as everything being said often has to be lawyered at that level.It's candid enough and it's kind of enough of a twist on what you hear these people say on the evening news. It's interesting to the average listener, even if you're not a business magnate.A small downside of working with big businessesWhen we have clients and they've got this really great guest from this really huge company. On the outside, I'm going, “Yay, good for you!” On the inside, I'm going, “Oh no, we're going to have a three-month review process, aren't we?”The problem with scripted responsesWe've had guests come in with, like, their communications person, fully scripted their responses to every question. That's just not great audio.If you're not a professional voice actor, it's hard to sound off the cuff if you're reading right. That's one of the ones.Our clients are kind of all over the map. Care Canada, a large nonprofit does work in Africa, is a client, and they have a great show where their program is all about teaching young women sexual and reproductive health in these African countries.They have young women hosting it and kind of running the show. So it's a very youth-led project that's sharing information to the people that need it, but also building that link between Canada and Africa.Interested in Pop Up Podcasting?Visit their website, https://popuppodcasting.ca/They do remote production work with folks across Canada and beyond.You may also contact JP through jp@popuppodcasting.ca (he would be be happy to chat!)Key Quotes"It's really about what you can do consistently over the long term.” - JP DavidsonResourcesOne Stone Creative | LinkedIn | Twitter | Facebook | InstagramMake sure to check out our free Monthly Strategy Calls!Podcasting for Business Conference 2023Learn about what other business podcasters are doingState of Business Podcasting Report 2022JP Davidson Pop Up Podcasting | Personal Site | LinkedIn | TwitterRelated:Working with VAs for Your Podcast with Kristy YoderGetting the Best Sound From Your Home Studio (or Kitchen Table) with Junaid AhmedAchieving Business Goals with Podcast Managers | Ted CraggAcoustic Treatment for Your Home or Office StudioAbout JP Davidson“JP Davidson is the founding producer of Pop Up Podcasting. He started podcasting as a hobby in 2010, and it quickly became an obsession and a career.Before founding Pop Up Podcasting in 2017, JP studied audio documentary at the Transom Story Workshop; produced stories for CBC Radio; taught podcasting workshops; and worked to launch podcasts for clients like RBC, Greenpeace, and The Globe & Mail.He's also founded groups to help podcasters connect: The Canadian Sound & Story Workshop, and Ottawa Podcasters.When he's not thinking about podcasting, JP can be found nerding out on the latest tech trends, and trying desperately to keep up with his increasingly quick toddler.”PFBCon 2023Have you gotten your ticket for the Podcasting for Business Conference yet? There is still plenty of time and there is content ready and waiting for you right now.It's the recording of last year's event and they are fantastic just like this year's presentations are going to be.Learn more and check out the speaker lineup and our vast array of networking opportunities over at www.pfbcon.com

One Stone Creative is a full-service agency that handles most of the non-recording work for the shows we produce, but the role of a podcast manager is such a new one, that we wanted to talk to someone who is specializing in it.The podcast manager is a somewhat more nebulous role, in part because it's so new in the industry, and in part, because the services they offer can vary so much—often they can provide strategic consultation, project management, freelancer management, and sometimes regular production activities like audio editing, asset creation and promotion.My guest today is Ted Cragg, a fellow Canadian who has been a podcast manager for several years, with a special emphasis on the travel podcasting space. He is also the host of the Travel the World Podcast, and an experienced audio editor.If you want to learn more about podcast managers and how they can help you achieve your business goals, listen to our conversation below, or continue reading the blog post!Tune in to the full episode to:Know your options for podcast productionUnderstand what podcast management entailsLearn how to choose a production option for your showPivoting to podcast managementKnow what to look for in a podcast managerHuman intervention in AI podcastingDon't forget to join us for our free monthly strategy calls on the third Thursday of every month!The different options for podcast productionWhen it comes to creating a podcast for your company, you've got a few options:Do it all in-house, either by yourself or with the help of a colleague or twoHire a full-service agency that will take on all or most of the non-recording workHire specific freelancers for specific jobs, like the editing or the promotionHire a podcast manager to drive the project forward on an ongoing basis.Podcasting In-HouseThis is when everything, from show development to production, guest booking to show notes to promotional materials is all done by you or members of your team.The pros include that it can be less expensive, sometimes by a large margin, than outsourcing some or all of the production work, and you'll be able to control every detail which I know is important for many businesses.For some companies, it's also best to keep production in-house if the show is deeply integrated with other business areas and with multiple teams - having all of the information and workflows accessible by the many different people who need them can make outsourcing a more daunting than tempting proposition.Cons - it's going to take a lot of your time, and that may or may not be a resource you have in abundant supply.Now, you can get a lot of time-savings with automation tools, and keeping your process and assets simple, but we've found that many companies that start in-house tend to want to hire a little help as soon as it becomes feasible.It also takes a lot of different skills: figuring out the strategic role of the podcast in your business is a different skill than editing the audio, which is a different skill than promoting episodes, which is a different skill than managing guest booking which is a different skill than SEO optimizing the notes, which is a different skill than project management… you get my drift.It's a lot of different skills, that can lead you to the door of our next production option, a full-service agency.Full-Service Podcast AgenciesThey are pretty much what they say on the tin - they'll handle all or most of your production process.Now, this can vary a bit from company to company, and if you're considering working with one, you should make sure to get very clear on exactly what is included, but most will do something like: take in your raw audio, do all the editing - both content and hygiene, write the show notes, create sharing assets, create a video version, schedule the episode for you, and drive the whole process so you don't have to think about anything other than talking to people.Some companies will do a little less, and others will do more like providing feedback, doing guest management, or even being live on your interviews capturing the recordings.Pros of working with companies like this are that the main management of the show is off your desk - it is a huge time savings. You also don't have to learn, or hire for specific skills like audio editing and show notes writing, you get to take advantage of a team of different subject matter experts working together.With the best companies, you can also get strategic support around how to leverage your podcast within your business, tracking the impact of the show, and providing feedback so that you're constantly improving your skills.Cons can include that it's the most expensive of the options - having a company take on the bulk of the work isn't cheap, and having the production process out of your hands also means - it's out of your hands: you're depending on other people to keep your release schedule, and that can be scary - and in some cases, disappointing.You also may or may not have your own dedicated account manager and other team members working on your show which can mean an inconsistent output.Hiring FreelancersIf going full-service is a bit of a stretch, or you have a really solid team with the interest and the bandwidth to take on the areas of their own expertise, then hiring a freelancer who specializes in one or two elements can be a great option.There are many highly skilled audio editors who just do audio that you can hire to take on that part of the show. The same is true of guest booking, social media management, writing tasks, and graphic design.The pros of hiring specific freelancers are that it tends to be more affordable than full service, and you are just adding the amount of skill to your own team that you really need, while fully maximizing your internal resources.On the other hand, a big part of working with freelancers is managing them and making sure that everything required from each provider at the right time can be quite a challenge.It also means that each individual contributor's bandwidth and situation has the potential to disrupt your workflow, which can be a little anxiety-provoking.And there is a professional who can help bridge that particular gap—the podcast manager.Understanding the podcast managerWhat is a podcast manager?A podcast manager is certainly a specialist when it comes to podcasting. You can kind of relate it to a virtual assistant or an online business manager, but someone who really is focused on podcasting and everything that goes into it.They understand the industry, probably they're probably very passionate about the industry. They inherently follow people and newsletters and these kinds of things to stay on top of it.And that's the kind of background and skill set that they're bringing to the role, is that they really understand how to make a good podcast and how to make successful ones, and especially how to sustain them too.What can they do for your business?If someone has a business and they're looking to start a podcast, it's a great idea to look for a podcast manager because they're kind of your go-to person who's going to help organize and keep you the host, the business owner, focused on what you need to do, doing it well, comparing it to other things, and putting it into context in relation because they have that expertise, so they may in turn, delegate things.It's certainly possible. There are a lot of podcast managers who delegate editing or maybe graphic design or the audio, videograms, and stuff like that. They may do that themselves as well. But in essence, they really are the project managers who are going to direct the project for the host.So the show is still the host's. They're the face and they're the voice of the show. It's the podcast manager who's the one behind the scenes with that focus on the project itself.The workflow of a podcast managerA lot of podcast managers usually start at the very beginning of the project before the podcast has even started. So there's kind of two phases.Phase 1There's the launch phase where you're really planning the show in itself. What are the objectives, who's the audience, what offers do you have and how are you going to deliver those?Thinking about content and making an episode plan, thinking at least a few weeks, if not a few months even. Planning the schedule: are you going to do this weekly or biweekly?Arranging the cover art, the music, the hosting, a website—all of these components that go into the launch.Phase 2You get into the regular recurring production of the episodes.So it is certainly possible podcast exists already. They've already done all that work. They've launched the show and now they're ready to hire a podcast manager to kind of take the reins, perhaps level up and improve the quality and just the workflow and the structure of it.When it comes down to basically putting and planning an episode itself, certainly if there's a guest involved, then you have those guests lined up and a lot of podcast managers, that's one of their tasks is to do the guest pitching.They will pitch people to come on the show. They may pitch the host in turn to be a guest on other shows. There are lots of different tasks that they can do. Then, of course, the recording itself is done.But if the podcast manager is in turn the editor, they're taking the files, they're putting everything together, they're giving it back to the host for a final pass, a review, and then it gets published.Usually, the podcast manager is the one who uploads the file, makes sure the RSS feed and all the technical stuff are working well, handles any bugs or glitches, and then they may certainly do the promotion as well, making those clips and other promotional things.So in any one episode, as we all know, there's a lot of work that goes into it.Having the podcast manager at least the one who oversees that project is crucial again, whether they do it all themselves or maybe they delegate other things, but it allows the host business owner to obviously focus on other things and really zero in on what their expertise is.What kinds of businesses would benefit more from a podcast manager?The small to medium-sized businesses, but fairly small.And the reason is really coming back to the very beginning of what makes a podcast manager different. It's the relationship. It has to be a good, strong relationship and you build into that over time.But the communication has to be there common vision where you feel comfortable bouncing ideas. And as a podcast manager, a big part of it, frankly, is keeping the hosts accountable and saying, what's your plan for the next episode? Or plans and stuff coming together. That's a good thing.It's a healthy, positive role because you're the one that's focused on it. The business owners got all kinds of things that they're doing. The podcast is a big part of it, but they have that person who's going to focus on this project itself and just be that second pair of ears is so crucial because there's someone else who really knows the business, who understands the message, what they're trying to do, and understands the podcast itself, who can then give that feedback and say, well, maybe we should cut this part.Or here's a good guest that you can have for sure and kind of just have that overall awareness of how it fits into the grand scheme of things, the message and the branding, and the appearance that you're making through the podcast.With that in mind, you can imagine if it's a really big company, for sure, they can have a podcast, but they would probably have a team. And it's a different scope, let's say, of the project.Podcast managers work well with smaller businesses, often online businesses where they're really going to have that relationship with the host.How to choose a production option for your podcastHere at One Stone Creative, we're an agency, we're a team of seven now. But the relationship is such an important thing and really getting integrated with someone else's systems—understanding their goals, being able to know enough about the business to be able to weigh in on whether something is appropriate or works.Ted Cragg:A lot of people, a lot of companies, they know they want a podcast for whatever reason. It could be because the other firms in their area are doing it. Could be because they're seeing the value that they love listening to their podcast in their industry.But of the different options that are available for producing. Let's talk a little bit more about how to make that decision. Because you've got like solo provider podcast managers, you've got agencies, you've got bigger companies that are more self serve, let's call them the productized podcasting services.What should people be thinking about or businesses be thinking about when they're making that kind of choice, other than, let's say we've established a good relationship with your point of contact.It's a fairly new role. I mean, I've been doing this for coming up on two years. It's very new. And part of our challenge as podcast managers is simply popularizing. The concept that making sure people know that this thing exists, that it's a specialized type of project manager, basically, who understands the industry because the tech changes so fast.And we're into this as managers. And I chose this because I've been podcasting myself. I enjoy it. I was already getting the newsletters, I was already following people and just learning about it. So it's a passion for me to then share that information and that's the type of thing that you're bringing as a podcast manager.And so if someone's looking for that specialist from the project, then that's what they should be getting, someone who really understands how things work and it makes them a little different.If you were to hire someone from in-house or from a different agency, those are the questions I would ask. I need someone to manage my podcast and help me produce it. So how long have they been doing it themselves? Do they understand how things work, the tech and the skills and the industry and all those things? And you may have someone in-house who just does it anyway because they're interested in their passion and maybe they can become your podcast manager.If you're looking outside of the house, though, or looking around, I mean, yeah, there are some agencies, I guess there are some of these websites where you can find people that know having their title. I'm a podcast manager. Often it's word of mouth and networking and Google search and stuff is certainly possible just to find the people, the managers that are out there and available.I think it often comes down to goals for a business. If someone's main reason for podcasting or their primary benefit from podcasting is really just having conversations with people, then kind of all of those extra details, although it doesn't necessarily matter as much as long as they're having those conversations on a regular consistent basis.And then any service provider who can reliably produce the outcome of your own scheduling work can be a really good fit. But yeah, having that more personal touch, especially if it is going to be like a really strong arm of your marketing as a small business.Pivoting from podcaster to podcast manager - Ted CraggInitially, when it comes down to it, it's really just kind of putting yourself out there and saying, I want to do this, I'm ready to do this.I took a program called the Podcast Manager Program by Lauren Wrighton and she trains people to do this. There's a really good network and community of podcast managers who help each other out.That helped with some of the kind of background and getting ready. At the end of the day, you start with one client and fill in some of that experience.In terms of the business and relationship side, I know a lot of the skills in podcasting because I've been doing it myself just for fun for about six years now, since 2017. So when it came to doing it, I was looking for a career change.I wanted to work online, I wanted to have my own business, et cetera. And this was something I knew how to do. I had the skills. I like audio editing and the whole podcast production flow.In the end, I knew that this was something he could do plus he also liked the variety.And that's a good point actually, because I know from my experience, and certainly for a lot of us, every client of course is different. Every relationship and every project is different.So I have clients often where I just do the audio editing and that's cool. It takes me an hour or two, a week let's say, and it's done and they do all the rest.And I certainly have other clients where it's the full scope and it's really digging deep into what their objectives are and what their show is going to be like and all that content planning, lots of communication, fairly regular meetings, and all that kind of stuff. I love doing that too.I wouldn't want to do that all the time either. I like having the variety, a little bit of both. And that's part of what's appealing about doing this.So it's really just kind of if someone's interested in becoming one, then if you already have that interest, for sure, in podcasts, you listen to them, maybe have one yourself, then there are opportunities because people really do need this kind of help.Ted Cragg on transitioning from a podcast manager to a podcast management agencyI might get to that. It's on stage, for sure. I mean, it's a whole other kettle of fish. I know. I'm just curious about your outlook and your way of thinking about it.The thing is, of course, this is not a passive income type job or business. I absolutely don't believe in passive income. I'm so tired of hearing about passive income.Fundamentally the job is very hands-on. It's time intensive and that's the nature of it. That's what I want. I want that relationship, obviously. Therefore, I've realized that I could only really have myself personally, maybe four or five clients at a time, unless there are a couple of others that are really quick things.But there's clearly a limit. If I want to expand my business, if I want to bring other people into that circle, then I would need partners, I would need to outsource and that kind of thing and basically become some kind of agency.And that's certainly possible down the road. One thing for me, as we all know, in online business and stuff, it's good to niche down generally, and you can do that in podcast management. There are podcast managers who really look for coaches, coaching businesses, let's say, and those are the people they work for.For me, my background is in travel and tourism. I love travel and I want to particularly look for people and businesses in the travel and tourism industry who want to start a podcast, of course, to talk about their business.Maybe they're a tour operator, a travel agency, maybe there's some kind of attraction. A podcast is great for telling those stories if they're serious about it if they have the budget, if they want to really see it, and if they have a business plan that this is not just kind of a passion project, but this Podcast is going to promote our offers.It's going to get our name and our recognition out there. They have the budget to hire someone like me and we can work together to really build this into something substantial. So that's where I've niched down.But what's neat about this, again, is that as much as I try to find clients in that area, the skills are the same. So I do have some clients who are coaches and who have other topics and fundamentally it's about editing their audio and just kind of giving them that support and direction.So flipping it around. Let's say someone's listening to this and they're thinking having this level of attention on the podcast is going to be really valuable.But we're not hiring right now, we're not hiring contractors, we're not hiring agencies, but I've got this team member who's got 10 hours free a week. What kind of skills or qualities would someone need to be able to do this in general and also particularly within the house as a kind of upskilling in their own industry?Turning an internal team member into a podcast managerThe biggest time-consuming thing certainly is the editing. AI is helping and I use AI services too, but they don't do the whole job.That might be like a first pass, a bit of an edit, and I still come through with my own eyes and ears to make sure it's good, but that helps speed things up. Regardless, the editing is the number one thing and from there, it's about all the other tasks.If the promotion, the little clips for sure, and writing show notes are a big one, you could have a blog that goes with your episodes too.So if you're doing it in-house, start with what the skills and interests of your existing team are of anyone on that team who's going to be interested in doing this and be able to kind of hit the ground running.There are ways to kind of work around it based on the resources that you have.The person who gets the podcast on their desk should be a strong project manager to start, they should have some tech aptitude or at least a willingness to learn and kind of comfort with getting used to it.Audio editing software typically has a pretty steep learning curve. Once you get it, you got it, but it's not easy to look at for the first time. And there should be at least some level of copy, an understanding of the marketing that's going on, and what's going to be important to communicate to listeners.If you've got someone on your team who has some extra time and those things, you can have an internal podcast manager.Red and green flags during podcast manager interviewsIt's tricky because it's a newer industry.So in terms of experience, you may have someone who really only has a few months of experience in podcast management, but you certainly want to ask about, well, what's their background beyond that?Do they understand the connection really between the marketing and the listener in terms of getting that message through and conversion? I mean, that's an interesting thing with podcasts, because it's not like YouTube or other things where it's easier to measure those metrics.So you want someone who really understands, at least has an idea of how to pursue that and how to improve it. And we're all working together on that, really, to improve the kind of engagement in podcasts.I think passion is really what comes across, especially in this day and age, this stage of this industry, because we may not have the experience because it's so new, but if you have the passion, the interest, you're keen to learn, you're keen to improve your skills, then you're on your way.Human intervention in AI podcast editingAnd we try almost every AI tool as it comes out. We try all of them just to be aware of what's going on. And some of them are really cool. Some of them have amazing functionality.I just tested Cast Magic last week, and it's rad. But the problem I find with all of them and that's the text ones and the audio ones, is that at least at the scale that we're working at, doing 15 OD shows the amount of editing and quality assurance.The time it takes to make sure that a weird little AI error doesn't slip through is basically equal to the time it takes us to just do things by hand. I just haven't found the time savings yet.Even though my favorite AI use right now is Adobe Enhance, being able to improve someone's room sound, has been really cool, but it still needs a full editing process by a human afterward.Ted Cragg on AI apps that legitimately save timeA lot of it comes down to the recording, the quality of the recording, and it's sad to say, but also the voices. I mean, I have a couple of clients. Either they're Francophones or they speak English with an accent, and the transcriptions and so on don't always pick up.I cannot handle a French Canadian accent. No way.So that's one thing. If you do have people, again, if you're the manager or just the audio editor, clients are sending your stuff. If it's clear audio, of course, if it's two people that they're on separate audio tracks, that's a good start to at least give the program the best chance to do its thing.But it's tricky with audio. I find that you always have to do a second pass. You might be able to edit a little bit. One thing I have gotten more into is transcription-based editing.So Descript is a good example of this. Even Riverside has started to do that in a few other places, but the cuts are so choppy.It's getting better, but it is choppy. And I resisted for a long time, but at least with the transcription here's, kind of my mindset is that if someone sends me like this big 75 minutes recording, and I know that we want a 45 minutes episode, so I'm going to have to cut out a lot.I'm talking big paragraphs, five, or eight minutes at a time, which is a lot. Yeah, if I have the transcription, I'll read through it and I know that I can cut this and cut that as a big, big paragraph.And that alone is going to save me, I don't know, at least 45 minutes of my own time, just skimming through to get down to at least something a little more manageable.Now it's like a 55-minute file, which I need to cut another 1015 minutes out. Descript is a good example. They take out these filler words, the uhms and the aahs, and things like that. You can set which ones to remove.They also have a thing where you can add a little gap clip so it's not too tight of a cut that you can't really fix or it's really finicky to fix.I'll often take the first pass from there into another digital audio workstation software and then do the micro clean up if it's a word that's really cut off, that just sounds just too abrupt, and things like that.So it's getting better. I'm kind of holding out. And that should help us with our workflow, for sure. In terms of speeding things up.We use Descript for transcripts and particularly useful for pulling audio and videograms. Really, really amazing for that. But I'll just see how their filler word removal is now.You know what I wish they would do, and maybe just someone from Descript will listen to this. I wish you could set like remove 90% of filler words because when humans talk, they use filler words and it sounds human to have the occasional thing, but it's nice to cut them down a little bit.It would be cool to be able to have like a slider for how aggressively they were removed.Key Quotes“…if you have the passion, the interest, you're keen to learn, you're keen to improve your skills, then you're on your way.” - Ted CraggResourcesOne Stone Creative | LinkedIn | Twitter | Facebook | InstagramMake sure to check out our free Monthly Strategy Calls!Podcasting for Business Conference 2023Learn about what other business podcasters are doingState of Business Podcasting Report 2022Ted Cragg Website | LinkedIn | TwitterRelated:Working with VAs for Your Podcast with Kristy YoderWill AI Replace Writers? with Karl SonaBringing Order to Chaos in Your Podcast Processes with Megan DoughertyOptimizing Your Workflows and Relationships with Jason CerconeHow to Pitch Yourself as a Guest with Angie TruebloodAbout Ted CraggTed has been podcasting since 2017, primarily as producer of the group podcast, The MultiPod, which profiles The Puttyverse online community. It is a multi-faceted show which features numerous simultaneous co-hosts, new guests each episode, rotating features and segments, and occasional live field recording. The podcast has been produced on a regular bi-weekly schedule since January 2018, with frequent additional episodes and bonus spin-offs, and recently passed the 20,000 download mark.PFBCon 2023Have you gotten your ticket for the Podcasting for Business Conference yet? There is still plenty of time and there is content ready and waiting for you right now.It's the recording of last year's event and they are fantastic just like this year's presentations are going to be.Learn more and check out the speaker lineup and our vast array of networking opportunities over at www.pfbcon.com

Innovation comes in many areas, and compliance professionals need to not only be ready for it but embrace it. One of those areas is podcasting. Tom Fox's guest in this episode is Megan Dougherty, co-founder of One Stone Creative. They discussed the upcoming Podcasting for Business Conference. In this virtual conference, scheduled for November 13-15, there will be a deep dive into strategies and best practices for effective business podcasting. Additionally, the Conference will cover a wide range of important factors that impact the success of a business podcast, including interviewing techniques, collaboration with remote teams, podcast reach, guest selection, and real-life examples of podcasts connecting brands with audiences. To conclude the conference, Megan will present her annual State of Business Podcasting Report, which provides valuable insights and data on best practices for podcasting businesses. Key Highlights: Translating Complex Information for Podcast Audiences Maximizing Podcast Reach with Strategic Guest Selection Podcast Power: Real-Life Brand-Audience Connections Insights and Strategies for Business Podcasting Resources: Megan Dougherty on LinkedIn One Stone Creative Podcasting for Business Conference Tom Threads Instagram Facebook YouTube Twitter LinkedIn

A couple of weeks ago, we ran an episode called How to Cheat a Podcast Episode in which I shared some of the strategies you can use to fill a gap in a podcast production calendar. One of those suggestions was doing Q&A episodes.As a little favor to my future self, right after I recorded that episode, I went ahead and recorded five answers to five questions that people ask us frequently when they're getting into podcasting.I typically don't love video, but I wanted to capture the recordings of these answers because of how critical short-form video content is becoming and to address the constant content needs of my wonderful social media team member who's always asking for short-form video because it is getting more and more popular and has a lot of benefits to growing a community online.So join me on The Company Show as I answer these commonly asked (but important!) podcasting questions and get a peek at what other players in the industry are doing.Listen below, or continue reading the blog post.Tune in to learn about:How often should you release?How long should your episodes be?How do you find guests?Should your podcast have its own website?Do you need a video version?Don't forget to join us for our free monthly strategy calls on the third Thursday of every month.The Top 5 Most-Asked Podcasting QuestionsI came up with the five questions that we are asked quite frequently, and some of this was just from what I'm used to answering a lot when I'm on calls with people, but I also used generative AI (ChatGPT) to help me come up with a list.I think it generated about 50 or 60 for me all at once, and I was able to go through them and modify and edit them so that they were questions that I thought would be very useful to have as a library going forward and that I could provide good answers to. Being able to practice giving a really concise but thorough answer was another valuable part of this activity.So all told, getting the questions together, recording the video, and recording the answers, was all quite easy. It was very fast. I'm definitely going to be doing more of those in the future. Presuming, of course, that this episode is received well and is helpful for people. That is something that only you can help me answer.So without any further ado, here are the five answers to five common podcast questions!1. How often should you release a new podcast episode?This is a great question because when you start to think about all of the work that's going to be involved in podcasting, the preparing, the guest invitation, the recording itself, all the post-production, and all of the project management involved.With all of that, you might think, oof, this is something we had better not do more than once, maybe twice a month. And that can be fine. You're the boss of your podcast and how you're using your podcast in your business is going to be up to you and the rest of the team that you're making those decisions with.But from a best practices perspective if one of the things that you want to do with your podcast is grow an audience and connect with more people or if you need other from your podcast like networking with a lot of guests or having a lot of content to be able to distribute to your other platforms, then you're going to want to be releasing on a more consistent basis.When we do our research for The State of Business Podcasting, we find that the vast majority of podcasts are releasing weekly or more. So if you've got the team bandwidth or the budget to do at least a weekly podcast, I'd say that is the best practice to get into a good flow, a good rhythm.But if you can't manage that, if it just doesn't work, you've got too much going on sometimes. That's with our podcast here at One Stone Creative, The Company Show. It's a bi-weekly podcast. This season we're releasing every other week because that's something that we can manage with our available time and resources.So the important questions to answer are:How much content do you need or how many access points to other people do you need to make the podcast valuable for you?Do I have the resources to support that and will it be fun to do it that much?Some people find that it's just too much work or it's too stressful to try and release a podcast every week. So in that case every other week is fine or even more sporadic if that is the only option for you.But all things being equal, more releases are better in terms of having more content, making more relationships, and growing more traction with the podcast-listening audience.2. How long should a podcast episode be?The answer to that is the same as the answer to the question of how long is a piece of rope. It's going to be as long as you need it to be to achieve a particular goal. That isn't to say that there aren't kind of standards or averages within the industry.When we look at the top 100 business podcasts, we find there's a remarkably consistent result over time of 44-minute-long episodes. But of course that includes the three-hour epic-long podcast episodes as well as the five-minute shorts; all kind of going into that average when you look at making a decision about how long your podcast episode should be, you do want to be reasonably consistent over time.So it's probably not best practice to release a bunch of 30 to 40-minute episodes and then all of a sudden release a two-minute one just because you ran out of content that week, although it's still better than not releasing at all. But for the most part, you want to be consistent in what you are releasing because your audience is going to be expecting more or less the same basic structure and length when they go to listen to a new episode.You also want to make sure that you have enough time with your guest or with your solo content to be able to fully communicate one idea. Now I found with producing podcasts, when a solo episode in particular up to about ten minutes, ends up being a really good length of time to really thoroughly explore and talk about one idea, sometimes it doesn't take all that much time, sometimes it takes a little bit longer.And guest conversations I find tend to go for about 25 to 30 minutes, at least for my show, and to be able to communicate everything that we want to communicate about a particular topic to an audience. There are other podcasts that are really comfortable in the 30-minute range, 40, 50 even, going on into an hour or more, especially when you're just getting started out and you don't have a long history or track record that your audience is going to be paying attention to.You can try out different lengths, you can try out different formats. Going with a seasonal approach and doing different things or trying out different formats or lengths of time with each season can be a really good way to do this because then there's going to be at least consistency within the season reason and you'll slick it to trade all of the different options.The other main consideration is going to be how much time you can invest in preparing for and creating and then investing in the post-production of the podcast. Longer episodes are going to be more expensive for all of those reasons. You have to prepare more, the conversation takes longer, and then so will post-production.So take a look at other podcasts in your industry. What are they doing? How long are their episodes and what type of content and format are they?You don't necessarily want to copy what anyone else is doing, but you can take inspiration for what is kind of becoming the podcast industry standard for your particular industry.3. How do I find guests for my podcast?When a podcast is brand new, it's really easy to sort of shake your digital Rolodex and connect with people that you have preexisting relationships with. Past clients, current clients, colleagues, team members, and even friends who owe you favors or just like to spend time talking to you.But after you're podcasting for more and more time, it can start to feel like you're reaching a little bit more for the kind of guests who are going to be able to bring real value to your show, to your business, and to your audience. So where do you find more people if you feel like you're sort of running dry with your own personal network and connections?My favorite strategy for finding more guests is to look at other podcasts in my industry that are those sorts of complementary shows that are talking to the same types of people about the same types of things as I am and who's on their podcast.This is a great strategy for a couple of reasons because one, there's a whole world of podcasts who are talking to people out there—a really rich resource in terms of coming up with new guest possibilities.But you also know something about these guests. They know how to be on podcasts, they're interested in being on podcasts and they have at least some experience with the format and being a good guest. So it's a really good way to kind of build out your list of people to reach out to.Of course, the benefits of reaching out to more people who are interested in talking to your audience are many, manyfold. They are guests for your own content, they're potential networks, joint ventures, or referral partners for you.They could even potentially be clients or you could become a client of theirs. So my best strategy for finding more guests for your podcast is to look at who are the guests of other podcasts that are working in your industry that you like and that you respect.There is no harm in inviting the hosts of those other podcasts as well. You know that they know their stuff and that they're talking about something that's going to be of interest to your business and to your community.Related video on podcast guests: https://www.youtube.com/embed/x3X1PcK-LBg4. Does my podcast need its own website?For the vast majority of people podcasting for a business that already exists? No.Your own company website is going to be the best place to hold your podcast. All the individual episodes and the show notes about it. People often start podcast websites if they don't have a podcast, like if they don't have a business and a website associated with it already, or if they're starting a new podcast as a new business.This isn't true in absolutely every case and there may be a reason that you want to have a podcast kind of separate from your main content or your main information about your business. But by and large, you're going to want to keep as many of your fans and your audience and the new people who find and discover your work through your podcast in your own environment as much as possible.So instead of having to do the SEO and do all of the development and the work and the proofreading and everything for multiple websites, you only have to do it for the one where the majority of your business information lives and exists.There are situations where you can work with a hosting account that's going to provide a podcast-specific website that really is geared towards getting people to listen, to consume more of the content.But very often as a business owner or a member of a larger company, you've got goals for your podcast that aren't necessarily just get more people to listen to the podcast. There are other business goals that are going to be more easily served by having all of the information about your podcast on your own website.5. Does your podcast need to be in video?The answer to that is no, but also kind of yes.Podcasts, of course, are primarily an audio platform. It's an audio-based media. That's how they were designed and developed. That's how a lot of people still consume them. And I said a lot on purpose because it's not really most anymore.YouTube has become an absolutely massive player in the podcast space, even though they're still just kind of dancing around the edges of RSS capability for a lot of its users. The way people use YouTube is very much like any other music player or any other audio playing device and they can also have the video there as well.So it gets everything in one spot and it is becoming more and more popular for people to listen to all of their audio content through YouTube. As a podcaster, and as a creator of audio content, that's something that you should at least consider when you're deciding whether or not to film or record the video of your audio podcast as well.You may not want to have your whole episode available as a video on YouTube. I know, I tried that for one season. It ended up not being a great fit for us. But I am recording video to be able to use in social media and on other places from our podcast episodes that we've got kind of more rich multimedia content to be able to promote with.The main podcast episodes are also going on YouTube, but in an audiogram format which while not as popular and really not as enjoyed as full live-action video format, is very much better than nothing. So that would be my recommendation.If the thought of having to do video along with your audio work for your podcast kind of gives you the screaming meemies as it does me, then I would recommend recording your episode and audio as normal.Capture the video so you can pull out a few great points for social media and for promotion for you and for your guest, and then make the rest of your whole episode into an MP4-style audiogram that you can put on YouTube so at least you can be found and listened to by the people—the many, many people who are using that as their primary audio platform.Final WordsAnd there you have it; five questions and five in-depth answers.On a related note, if you're interested in learning about the top three mistakes that businesses make with their podcasts (and how to fix them!), visit this link.Key Quotes“You're the boss of your podcast and how you're using your podcast in your business is going to be up to you and the rest of the team that you're making those decisions with.” - Megan DoughertyResourcesOne Stone Creative | LinkedIn | Twitter | Facebook | InstagramMake sure to check out our free Monthly Strategy Calls!About Megan DoughertyMegan Dougherty is the Co-Founder of One Stone Creative. She has been a digital marketer for over a decade, with a strong focus on digital course creation, content marketing, and multimedia content production. As the co-founder, she takes pride in high-quality, on-time work and helping people get their messages to the people who need to hear them.She likes spreadsheets, deadlines, and creating online experiences that are good for both the creators and the end-users. She hates jumping out of airplanes, mushrooms, and hyperbolic language in messaging. When not helping to produce podcasts, courses, and videos, she bakes pies and watches Star Trek. (Janeway forever.)Find her on LinkedIn!Related Episodes and Media:How to Cheat a Podcast EpisodeTop 3 Mistakes Businesses Make with Their Podcasts And How to Fix Them!PFBCon 2023Early bird tickets are still available! Get access to the three-day Podcasting for Business Conference this November for only $147 (regular price: $197).Visit this link to register: https://pfbcon.com/register/The promo ends on September 15th.

There will be days that you have an episode due to meet your production deadlines, but no guest lined up and no real idea of what to talk about. This is an unenviable position to be in, but we're all there from time to time.In a perfect world, you'll have plenty of runway for episodes going into the future by a couple of weeks, or evergreen shows ready to be inserted at the drop of a hat. But we don't always have them, despite the best of intentions; and it happens to everyone.Join me on The Company Show as we explore the different strategies you can use to make sure that you always have an episode ready to go. (Add this to your cheat sheets!)Listen to the episode or continue reading the blog post.Tune in to learn about:How to prepare for unexpected production woesFour strategies to help you generate an episode topicDon't forget to join us for our free monthly strategy calls on the third Thursday of every month.How to maintain consistent episode uploadsSo what do you do when a deadline needs to be met and you're staring at the proverbial blank page with your microphone starting accusingly at you from the boom arm? First, if you are currently a podcast producer who will lecture clients at length about the importance of runway and backup episodes you give yourself a bit of a stern talking to.Here's how that conversation might sound:There are always going to be things that go catawampus. Guests can cancel last minute, you can lose power in a storm, and work emergencies can crop up. The list goes on and on, and eventually one or more of these things will happen, possibly all at the same time.But if it is at all possible, you need to maintain your release schedule. As Tom Fox from the Compliance Podcast Network says:Your podcast is a promise to your audience, when you say you're going to release, you must do so.The best way to be prepared for the unexpected is to prepare for the unexpected! You do this by creating a recording runway, where you're recording episodes now that are going to be released a few weeks in the future and that gives your whole workflow wiggle room.The next best thing to do - and ideally this is in addition to recording with a runway - is to have a couple of evergreen episodes you've recorded in advance that can be slotted into the calendar if you ever need a last-minute episode. You want to make sure they really are evergreen and don't make reference to things that are happening in your business or the news that will be out of date if you end up using the episode 6 months from now.Finally, you want to have a list of episode ideas, or really good friends that can be tapped if you ever find yourself on recording day without anything to say. You should keep a running list of episode possibilities in your episode guide that you can deploy as needed.All sounds very simple and sensible, doesn't it? It sure does, and it is—but it's not always going to happen. Like it did to me on the date of recording of this podcast episode. I told you it happens to everyone.4 ways to generate podcast episode topicsSince the show must go on, here are ways to get out an episode even if you're not sure exactly what to talk about.1. Ask someone for an ideaIf you have coworkers or a cohost, they're your first and best bet. When I was thinking glumly about the big “record The Company Show episode” on my list of to-dos for the day, I was feeling utterly uninspired, and more than a little irritated with myself. So I sent a Slack message to my friend and business partner, the inimitable Audra Casino explaining my plight.She hit back immediately with:Do an episode on how to cheat an episode when you don't have any ideas.Your colleagues and partners will have the subject matter expertise to have topic ideas kicking around and can let you know what THEY would like to hear on the show. This can be a great way to jump-start your motivation.If you don't have someone on your team or in your network you can ask on zero notice, then you can ask Chat GPT! You might want to prompt it with something like: ”Can you suggest 15 episode ideas for a podcast about widget manufacturing?” or “What are 10 questions business owners might ask before starting a podcast.”The AI can be a great assistant and get rid of that blank page paralysis that causes so much difficulty in creating content.2. Revisit an old episodeIf you've been podcasting for a while, you've probably recorded a few that could use an update. I did this a few weeks ago with our episode Leveraging a Podcast in Your Business, which was an update to one of the very first episodes we'd ever released on the show.I'd say it's good practice to spend a little time with your episode archive every year to see what you'd like to update, expand on, or correct, if things have changed. A gap in the editorial calendar is a great time to do it.3. Seek Inspiration from other podcasters in your spaceYou're probably not the only company podcasting about what you're podcasting about, so if you're scrambling for an idea see what your fellows are talking about.You don't want to replicate their content by any means, but you might find topics you have your own opinion on, ideas you want to respond to, or just get inspired by the good work other people in your industry are doing. And it never hurts to give credit in these instances.4. Search your inbox or your social media channelsLook for questions that people in your industry are asking about your industry. If you've got a sales or customer support team, they can be great to tap into for this too.If someone cares about an issue enough to make a post about it, they probably aren't the only one, and it could become part of your own question-and-answer library that you can have on hand when it comes up again in the future.Between these four ideas, you should be able to get an episode out the door in short order. And once you do, do what I'm about to do, and record an additional episode that you can pop into the bank and pull out next time the inevitable happens.Key Quotes"You're probably not the only company podcasting about what you're podcasting about, so if you're scrambling for an idea see what your fellows are talking about.” - Megan DoughertyResourcesOne Stone Creative | LinkedIn | Twitter | Facebook | InstagramMake sure to check out our free Monthly Strategy Calls!About Megan DoughertyMegan Dougherty is the Co-Founder of One Stone Creative. She has been a digital marketer for over a decade, with a strong focus on digital course creation, content marketing, and multimedia content production. As the co-founder, she takes pride in high-quality, on-time work and helping people get their messages to the people who need to hear them.She likes spreadsheets, deadlines, and creating online experiences that are good for both the creators and the end-users. She hates jumping out of airplanes, mushrooms, and hyperbolic language in messaging. When not helping to produce podcasts, courses, and videos, she bakes pies and watches Star Trek. (Janeway forever.)Find her on LinkedIn!Related Episodes and Media:Is My Podcast Topic Too Saturated?Will AI Replace Writers? with Karl SonaPFBCon 2023We're starting to get ready for this year's Podcasting for Business Conference, and we're currently looking for speakers! Go to PFBCon.com and click on “Become a Speaker” to share your idea! It's happening this November, all online.

Oh boy, she might be embarrassed when I say this, but Megan is kind of like a celebrity to me, and this was a BIG deal, and so extra fun that she loves to talk about chickens and thriftiness. We met by total chance on Linkedin, commenting on a post of fellow podcaster Jeremy Enns (if you have any thought of podcasting, check him out here ) about our unknown super power, and Megan's answer got my attention, and I reached out...Megan is the Co-Founder of One Stone Creative, a Business Podcast Production Agency, is the podcast host of The Business Podcast Blueprint Podcast, and hosts a monthly workshop, sharing valuable tips for people in all podcasting roles. The podcast and workshops are so relatable.She also has chickens and makes things last as long as possible, and has a secret tip for the best pie crust! Interested? Listen here!Megan's Linkedin pageThe Business Podcast Blueprint PodcastMegan's websitePlease follow Grounded In Maine podcast on Instagram here , or on Facebook hereYouTube channel link is here You can DM me there, post, or email me at amysgardenjam@gmail.com. Website for Amy's Garden Jam is www.amysgardenjam.comHow Do I Get There From Here by Jane Bolduc - listen to more at www.janebolduc.comPodcast cover by Becca Kofron- check out her awesome art on Instagram here or https://www.artbybeccakofron.com/ Grounded in Maine Podcast is hosted by Buzzsprout, the easiest podcast hosting platform. Learn more at www.buzzsprout.com Grounded in Maine Podcast is sponsored by ESG Review. Learn more about the good they're doing at https://esgreview.net/I LOVE Goodpods! Please leave a rating and/or review - we can chat about episodes and other stuff!

Description: Welcome to the latest episode of our podcast, where we sit down with Megan Dougherty, a digital marketing strategist and founder of One Stone Creative, to explore the exciting world of podcasting for businesses. In this episode, we discuss everything from why your business may not need a podcast, to the best metrics to track for your show, and how to leverage your podcast to drive KPIs. Megan shares her unique insights and experience from almost 6 years of producing company podcasts and conducting a comprehensive survey of the top 100 business podcasts. With Megan's expertise, we dive into topics such as making your podcast fit your goals, the importance of having guests, and how to avoid common mistakes businesses make when starting a podcast. We also explore the Business Podcast Blueprints and how they can help design a show that aligns with your specific needs. But it's not just about external marketing - we also explore how podcasts can be used internally to engage employees and drive productivity. And for businesses looking to drive sales, we discuss the different ways a podcast can be used to improve customer relationships and ultimately, increase revenue. Whether you're a seasoned podcast pro or just getting started, this episode is packed full of valuable information and practical tips to help you make the most of your company podcast. So, tune in and join us on this exciting journey into the world of podcasting for businesses! To connect with Megan, visit her website: https://onestonecreative.net/ Disclaimer: Not advice. Educational purposes only. Not an endorsement for or against. Results not vetted. Views of the guests do not represent those of the host or show. Do your due diligence. Click here to join PodMatch (the "AirBNB" of Podcasting): https://www.joinpodmatch.com/drchrisloomdphd We couldn't do it without the support of our listeners. To help support the show:CashApp- https://cash.app/$drchrisloomdphd Venmo- https://account.venmo.com/u/Chris-Loo-4 Buy Me a Coffee- https://www.buymeacoffee.com/chrisJx Thank you to our sponsor, CityVest: https://bit.ly/37AOgkp Click here to schedule a 1-on-1 private coaching call: https://www.drchrisloomdphd.com/book-online Click here to purchase my books on Amazon: https://amzn.to/2PaQn4p Follow our YouTube channel: https://www.youtube.com/chL1357 Thank you to our advertisers on Spotify. Financial Freedom for Physicians, Copyright 2023

Podcasting for business is a bit different than podcasting for entertainment or passion. Sure, you can be passionate about podcasting for business, but the role your show serves and the goals you set are likely to be very different than when you're creating an entertainment show and focused on growing your downloads. So, how do you position your show when your podcast is an extension of your business? You're in luck, friend. I invited Megan Dougherty, co-founder of One Stone Creative podcast production company, to talk about just that. Megan and I chat through the four roles to consider when podcasting for business, both as a podcast host and as a podcast guest. Whichever role you're in, this episode is sure to shed some light on how to align your podcast goals with your business goals.  Topics covered include: The four roles podcasts can play in a business How podcast guesting can support those four roles When do you need to 'stand out' when podcasting for business?   The biggest contributors to podfade that Megan sees in her business The one platform you MUST be on for podcast growth (where Megan is a total Debbie Downer… joking - it's just a platform I don't want to use)  Full show notes and resources: https://thepodwizegroup.com/podcasting-for-business

Our goal at One Stone Creative and the Business Podcast Blueprint Show is to help companies harness the power of podcasting. In this episode, I sit down with the amazing Paula Thomas, host of Let's Talk Loyalty. We chat about sponsorship and partnerships and the importance of beginning with the end in mind. Paula Thomas is the mastermind behind Let's Talk Loyalty, a top 5% podcast globally according to Listen Notes. Paula has built a thriving podcast empire from the ground up. Her creative approach to podcasting and clever marketing moves, as well as her expertise in sponsorship and partnerships has made her a go-to expert in the field. Tune in to hear Paula and me chat about: Her background in digital marketing and her passion for loyalty marketing inspired Paula to start a podcast. Consistency was key to building the success of Let's Talk Loyalty. Paula's focus on interviewing compelling brands attracted her target audience. “What I learned by doing is probably one of the most important early things, was [that] I really wanted to interview brands that were compelling to my audience,” she tells me. Paula went all-in on building the podcast as a business. This was crucial to her success. The sponsorship model she adopted is simple and effective: 30-second host-read ads, with one sponsor per show; 3 shows a week, 156 read-out slots to sell; She also offers executive interviews, 2-3 per sponsor per year. These interviews focus on thought leadership and are clearly labeled as sponsored content; Content is appealing to both sponsors and audience. Limit advertising to 1 minute per show to avoid content overload and appeal to both sponsors and audience, Paula advises. Partnering with loyalty industry associations helped Paula promote her show. Paula has a full-time team for production and publishing, including a client success manager to manage sponsors. Paula considers her podcast as a product and is proud of its commercial success. KEY QUOTE: “Our whole distribution strategy for the show is to be the default audio content creator for every loyalty industry association in the world.” - Paula Thomas RESOURCES One Stone Creative | LinkedIn | Twitter | Facebook | Instagram | Website Paula Thomas | LinkedIn | Let's Talk Loyalty

We're back for season 3 of the Business Podcast Blueprint Show! My first guest this season is my business partner, Audra Casino, and we're going to dive into the crucial aspect of podcasting that often goes overlooked - show structure. Audra and I are going to talk about the structure of a podcast episode and how it affects the listener's experience and the success of the podcast. Audra is an expert in this area, so we'll be discussing topics such as mic problems, show structure, episode segments, and the best way to improve your podcast performance consistently.  You'll hear us chat about: Recording the first ever episode of Business Podcast Blueprint Show with the wrong microphone. We now use this mishap to illustrate the importance of having the right mic selected to ensure good sound quality in a podcast recording. Banter is a way for podcast hosts and guests to bond and create a relaxed and friendly atmosphere, but it can also be harmful if it crosses the line into inappropriate or insensitive territory.  You can view the structure of your podcast episode as the bones of your show, and as a template that you can use for every episode. A basic structure can be modeled after an essay with an introduction, body, and conclusion. Recording each segment separately gives more control over the content, making it easier to write a better intro, deliver on promises made in the intro, and create cohesive episodes. Repurposing content is a power tip. When recording video content, little segments can be treated as repurposing content and can be used in various ways. Three types of business podcast blueprints:  A Thought Leadership podcast is focused on promoting the speaker's reputation and intellectual property. Thought-provoking, informative, and educational content that is relevant to their industry is the best for a thought leadership podcast. Segments on current events, trends, and hot topics within the industry are ideal for this type of podcast.  The Audience Engagement style: answer listener questions to make the audience feel seen and heard. Engage directly with the audience and incorporate listener questions, either written or recorded. You can also have a segment where listeners can introduce themselves and talk about why they like the podcast. Other tips include encouraging participation on social media. Relationship Building style: This is about creating a "flywheel of new connections" through guest appearances and hosting others on their own podcast. Relationship building is a common goal for businesses podcasting as a marketing channel. Serve the audience with good content while also giving guests a chance to shine. A speed round or personal anecdotes can be a great way to build relationships. Allowing guests to think about questions beforehand also helps them put their best foot forward. Solo episodes can be used to create content that can be easily repurposed on social media platforms. Frontload planning for easier execution. Also, listen to finished episodes and write down observations about what works and what doesn't, to improve your show. The Business Podcast Blueprint Show team at One Stone Creative invites you to their monthly strategy and networking sessions on the first Thursday of every month. These free sessions include trainings, Q&A, hot seats, and opportunities for networking. To learn more and register, visit OneStoneCreative.net/strategy.

In this podcast series, two complete MCU fans, Tom Fox, founder of the Compliance Podcast Network, and Megan Dougherty, co-founder of One Stone Creative, indulge in a passion for all things in the Marvel Cinematic Universe by re-watching each movie and then podcasting on every movie in the MCU. If you want to indulge in your love for the MCU with two fans passionate about all things MCU, this is the podcast series for you. Today, we take things in a very different direction as we review the greatest Star Trek, Next Generation episode, The Best of Both Worlds, Parts 1 & 2. Some of the areas for discussion include Riker and Command Shelby wants Riker's job and her expertise in the Borg Wolf 359-destruction of the fleet Capture of Picard Locutus of Borg Riker's order to fire Picard's Knowledge assimilated by the Borg Guinan's message to Riker Recapture of Picard Defeat of Borg How to pick up the pieces when all appears lost-Wolf 359 battle aftermath The final defeat of Borg-Megan to take the lead Final thoughts Learn more about your ad choices. Visit megaphone.fm/adchoices

The concept of the sales funnel is more than a century old. But depending on which Marketing Guru you listen to today – the funnel concept is either long dead or consistently proving itself alive and well.Common criticisms:Too linearImply a finite endFocus on conversionRely on abundant attention Are funnels being replaced? Or do they still capture the customer journey?Guest: Megan Dougherty, One Stone CreativeSend Megan an email https://onestonecreative.net/contact/ On Twitter @oscpodcastingOn Instagram @oscpodcastingDownload the 2022 State of Business Podcasting ReportLeave us a voice message we can share on the podcast  https://www.speakpipe.com/StoriesandStrategiesStories and Strategies WebsiteDo you want to podcast? Book a meeting with Doug Downs to talk about it.Follow us on:LinkedInTwitterInstagramFacebookOur NEW You Tube ChannelRequest a transcript of this episodeSupport the show

*Announcement*Creatures of Change podcast is no longer releasing new episodes. The episode archives will remain available in the same podcast feed as Valerie's new show, Bad Bitch Therapist Podcast. Happy listening! I found Jenny Blake online way back in 2015— I don't recall exactly how, but probably after hearing her on someone else's podcast.I resonated immediately with her message, her love of systems, and unique ideas about personal and professional growth. I followed everything she's created since— her podcasts, different iterations of her online communities, and her two books, Pivot and Free Time.I am honored to call Jenny not just a mentor, but a friend (a friendtor!) — and I continue to be inspired by her all the time. If you are navigating a career transition, Pivot — the book and the podcast — are a must. And if you're an entrepreneur, Free Time (the book and the podcast) is a goldmine of strategies for making your business and life run more smoothly so you can reclaim more of your most precious asset: your time.I hope you love this conversation with Jenny Blake— and if you do, make sure to check out the show notes for the link to my 2019 interview with her on my previous podcast, and where you can join her online community!About JennyJenny Blake is an award-winning author, podcaster, and keynote speaker who loves helping people move from friction to flow through smarter systems, powered by Delightfully Tiny Teams. Her third book, Free Time: Lose The Busywork, Love Your Business (Ideapress, March 2022) will free your mind, time, and team for more of your best work. Jenny's previous book, Pivot: The Only Move That Matters Is Your Next One (Portfolio/Penguin Random House, 2016), won the Axiom award for best business book in the careers category.Celebrating over a decade of running her own business after five years at Google, Jenny now licenses her content to clients like Google and CHANEL. She hosts two podcasts with over one million downloads combined: Free Time for Heart-Based Business owners, and Pivot with Jenny Blake to help others navigate change.After working at a Silicon Valley startup, then at Google for five years in coaching and career development, Jenny moved to New York City in 2011 to launch her own business. She loves yoga and buys too many books. Jenny lives in Manhattan with her husband and angel-in-fur-coat German shepherd. Learn more and take the Free Time quiz at ItsFreeTime.com.Additional Links + ResourcesIn addition to all the links in Jenny's bio above that you should definitely check out—✨ Listen to her 2019 interview on my previous podcast, “What's the F***ing Point?”✨ If you listen and know you need more Jenny in your life, join me in her BFF community!✨ One Stone Creative - the podcast production co Jenny uses that I mention in the intro (run by a fellow BFF member!)✨ Never tried Peloton? Use this link to try the app free for 60 days! (yoga, barre, strength, outdoor walking/running tracks— all kinds of no/low-equipement stuff aside in addition to their treadmill & bike classes)

*Announcement*Creatures of Change podcast is no longer releasing new episodes. The episode archives will remain available in the same podcast feed as Valerie's new show, Bad Bitch Therapist Podcast. Happy listening! I found Jenny Blake online way back in 2015— I don't recall exactly how, but probably after hearing her on someone else's podcast.I resonated immediately with her message, her love of systems, and unique ideas about personal and professional growth. I followed everything she's created since— her podcasts, different iterations of her online communities, and her two books, Pivot and Free Time.I am honored to call Jenny not just a mentor, but a friend (a friendtor!) — and I continue to be inspired by her all the time. If you are navigating a career transition, Pivot — the book and the podcast — are a must. And if you're an entrepreneur, Free Time (the book and the podcast) is a goldmine of strategies for making your business and life run more smoothly so you can reclaim more of your most precious asset: your time.I hope you love this conversation with Jenny Blake— and if you do, make sure to check out the show notes for the link to my 2019 interview with her on my previous podcast, and where you can join her online community!About JennyJenny Blake is an award-winning author, podcaster, and keynote speaker who loves helping people move from friction to flow through smarter systems, powered by Delightfully Tiny Teams. Her third book, Free Time: Lose The Busywork, Love Your Business (Ideapress, March 2022) will free your mind, time, and team for more of your best work. Jenny's previous book, Pivot: The Only Move That Matters Is Your Next One (Portfolio/Penguin Random House, 2016), won the Axiom award for best business book in the careers category.Celebrating over a decade of running her own business after five years at Google, Jenny now licenses her content to clients like Google and CHANEL. She hosts two podcasts with over one million downloads combined: Free Time for Heart-Based Business owners, and Pivot with Jenny Blake to help others navigate change.After working at a Silicon Valley startup, then at Google for five years in coaching and career development, Jenny moved to New York City in 2011 to launch her own business. She loves yoga and buys too many books. Jenny lives in Manhattan with her husband and angel-in-fur-coat German shepherd. Learn more and take the Free Time quiz at ItsFreeTime.com.Additional Links + ResourcesIn addition to all the links in Jenny's bio above that you should definitely check out—✨ Listen to her 2019 interview on my previous podcast, “What's the F***ing Point?”✨ If you listen and know you need more Jenny in your life, join me in her BFF community!✨ One Stone Creative - the podcast production co Jenny uses that I mention in the intro (run by a fellow BFF member!)✨ Never tried Peloton? Use this link to try the app free for 60 days! (yoga, barre, strength, outdoor walking/running tracks— all kinds of no/low-equipement stuff aside in addition to their treadmill & bike classes)

Megan Dougherty is the co-founder of One Stone Creative, a company that works with business owners to get more podcast listeners in less time so they can focus on strategy and engagement. Tom Fox welcomes her to this week's show to talk about the power of podcasts, how they can impact and grow your business, and the upcoming Podcasting for Business Conference in November.    Build Passion and Relationships A podcast is the perfect outlet for a business to share ideas they are passionate about. It allows you to grow your business and build relationships with like-minded people. "One of the biggest benefits that we've both noticed in podcasting is the networking and relationship-building aspect of it," Megan says. "Who you know in podcasting is everything." Podcasting is a unique and very valuable part of your social media marketing and allows you to create content and build relationships consistently. You're also able to feed all the other areas of your business through this one channel.  Podcasting Builds Intimacy Tom remarks on the way the podcast format builds intimacy. "Podcasters are in people's heads,” he tells Megan. “That's really an intimacy that you don't get in other forms of marketing or social media marketing.” The strategies you can use to get your message across also vary, he adds. When you podcast, your message is out there forever. Furthermore, you can repurpose it in various ways for different platforms such as LinkedIn and Twitter. The podcast format is an effective resource for getting your message out. PFB: Feature Presentations Tom and Megan go through the list of key speakers for the upcoming Podcasting for Business event in November, and share a few of the topics they will be presenting on. Tom specifically mentions Ariel Nissenblatt, who will be doing a presentation on podcast newsletters. Podcast newsletters are effective ways for you to talk not just about your podcast but also any other valuable information you may think listeners would need. Another featured presentation centers around leveraging and growing your podcast and understanding your brand. Your brand is your promise to deliver on a type of message. If you want to start a podcast, authenticity is all that matters. Simply be yourself. Megan also adds that podcasting allows for other businesses to take advantage of free PR. "You're offering them exposure to your own audience. It's free PR. That equalizes conversations in a really big way, and that makes it a lot easier for people to reach out." Resources Megan Dougherty | LinkedIn   One Stone Creative Podcast for Business

Megan Dougherty is the co-founder of One Stone Creative, a concierge digital content agency that specializes in unlocking the power of podcasts for your business. 3 REASONS TO LISTEN: 4 main reasons why you should be starting a podcast for your business Podcasting 'as a business' & 'for a business': What's the Difference? How to get started on podcasting and metrics that you should look out when running a podcast -----------------

In this podcast series, two complete MCU fans, Tom Fox, founder of the Compliance Podcast Network, and Megan Dougherty, co-founder of One Stone Creative, indulge in a passion for all things in the Marvel Cinematic Universe by re-watching each movie and then podcasting on every movie in the MCU. If you want to indulge in your love for the MCU with two fans passionate about all things MCU, this is the podcast series for you. For this offering, we consider MCU Series Avengers-End Game. Some of the highlights include: Ø  The story synopsis. Ø  What are the key plot points? Ø  What were some of our favorite cookies? Ø  How does this movie fit into the overall MCU? Ø  How is this movie an homage to prior non-MCU movies? **Next up in our series Avengers-Wandavision** Learn more about your ad choices. Visit megaphone.fm/adchoices

In this podcast series, two complete MCU fans, Tom Fox, founder of the Compliance Podcast Network, and Megan Dougherty, co-founder of One Stone Creative, indulge in a passion for all things in the Marvel Cinematic Universe by re-watching each movie and then podcasting on every movie in the MCU. If you want to indulge in your love for the MCU with two fans passionate about all things MCU, this is the podcast series for you. For this offering, we consider MCU Series Avengers-Infinity War. Some of the highlights include: Ø  The story synopsis. Ø  What are the key plot points? Ø  What were some of our favorite cookies? Ø  How does this movie fit into the overall MCU? Ø  How is this movie an homage to prior non-MCU movies? **Next up in our series Avengers-End Game** Learn more about your ad choices. Visit megaphone.fm/adchoices

In this podcast series, two complete MCU fans, Tom Fox, founder of the Compliance Podcast Network, and Megan Dougherty, co-founder of One Stone Creative, indulge in a passion for all things in the Marvel Cinematic Universe by re-watching each movie and then podcasting on every movie in the MCU. If you want to indulge in your love for the MCU with two fans passionate about all things MCU, this is the podcast series for you. For this offering, we consider MCU Series -Antman and the Wasp. Some of the highlights include: Ø  The story synopsis. Ø  What are the key plot points? Ø  What were some of our favorite cookies? Ø  How does this movie fit into the overall MCU? Ø  How is this movie an homage to prior non-MCU movies? **Next up in our series Avengers-Infinity War** Learn more about your ad choices. Visit megaphone.fm/adchoices

Creating a podcast and promoting a podcast are two entierly different beasts. Many of us find the former considerably more pleasant than the latter. But if we want people to listen, we need to tell people about our shows. So the team at One Stone Creative has come up with a way to make the promotional part of podcasting a little more fun. It's called the Podcast Social Club - and you are warmly invited. OneStoneCreative.net/PodcastSocialClub Use the code PSCLUB for 50% off for your first three months.

In this podcast series, two complete MCU fans, Tom Fox, founder of the Compliance Podcast Network, and Megan Dougherty, co-founder of One Stone Creative, indulge in a passion for all things in the Marvel Cinematic Universe by re-watching each movie and then podcasting on every movie in the MCU. If you want to indulge in your love for the MCU with two fans passionate about all things MCU, this is the podcast series for you. For this offering, we consider MCU Series - Thor - Ragnarok. Some of the highlights include: Ø  The story synopsis. Ø  What are the key plot points? Ø  What were some of our favorite cookies? Ø  How does this movie fit into the overall MCU? Ø  How is this movie an homage to prior non-MCU movies? **Next up in our series-Antman and the Wasp** Learn more about your ad choices. Visit megaphone.fm/adchoices

In this podcast series, two complete MCU fans, Tom Fox, founder of the Compliance Podcast Network, and Megan Dougherty, co-founder of One Stone Creative, indulge in a passion for all things in the Marvel Cinematic Universe by re-watching each movie and then podcasting on every movie in the MCU. If you want to indulge in your love for the MCU with two fans passionate about all things MCU, this is the podcast series for you. For this offering, we consider MCU Series - Dr. Strange. Some of the highlights include: Ø  The story synopsis. Ø  What are the key plot points? Ø  What were some of our favorite cookies? Ø  How does this movie fit into the overall MCU? Ø  How is this movie an homage to prior non-MCU movies? **Next up in our series Thor-Ragnarok** Learn more about your ad choices. Visit megaphone.fm/adchoices

In this podcast series, two complete MCU fans, Tom Fox, founder of the Compliance Podcast Network, and Megan Dougherty, co-founder of One Stone Creative, indulge in a passion for all things in the Marvel Cinematic Universe by re-watching each movie and then podcasting on every movie in the MCU. If you want to indulge in your love for the MCU with two fans passionate about all things MCU, this is the podcast series for you. For this offering, we consider MCU Series - Spiderman-Homecoming. Some of the highlights include: Ø  The story synopsis. Ø  What are the key plot points? Ø  What were some of our favorite cookies? Ø  How does this movie fit into the overall MCU? Ø  How is this movie an homage to prior non-MCU movies? **Next up in our series Dr. Strange** Learn more about your ad choices. Visit megaphone.fm/adchoices

Don't bother starting a {business, blog, podcast}, the market is already too saturated! That limiting sentiment gets thrown around a lot—not least of which by our own mind. But just as there is always room to make new friends, so too can you find your best fit audience.  This week Megan Dougherty, co-founder of One Stone Creative and host of The Business Podcast Blueprint, takes over the pod again to share the benefits of podcasting, even within a seemingly-saturated topic.  More about Megan: Megan Dougherty is a digital market strategist with a background in online business development and course creation. She joined forces with Audra Casino, a veteran of 20 years in broadcast radio to create awesome company podcasts that meet business objectives for entrepreneurs and marketing professionals. One Stone Creative recently launched the Podcast Social Club, where people who like making content more than sharing it get the support and instruction they need to build traction on social media.

What are your business goals for your current or potential podcast? If you are like many business owners, you may not have set them set in stone before getting started. Today's episode is the first of two crossover episodes from Megan Dougherty, co-founder of One Stone Creative, a podcast production agency, and host of The Business Podcast Blueprint. I asked her to take over the pod because I loved this advice so much! Listen in to find out what the three high-level company podcast archetypes are, and how they will help your business :)  More about Megan: Megan Dougherty is a digital market strategist with a background in online business development and course creation. She joined forces with Audra Casino, a veteran of 20 years in broadcast radio to create awesome company podcasts that meet business objectives for entrepreneurs and marketing professionals. One Stone Creative recently launched the Podcast Social Club, where people who like making content more than sharing it get the support and instruction they need to build traction on social media.

In this episode of the podcast, Megan joins Troy to talk about the importance of great onboarding, and how you build trust even before the initial contact with your client. Megan runs One Stone Creative, a podcast production company, which helps businesses launch a podcast and establish themselves as an industry leader while sharing their brand story. Megan also talks about what a podcast production company does, and how it can help with an overall digital marketing plan.   Key Takeaways: Megan shares what a podcast production agency does and why a business would want to work with one. Her company, One Stone Creative, focuses on B2B podcasts and can help provide a one-stop-shop for people looking to start, launch, and maintain their podcasts. As business owners, we want to make sure our clients aren't constantly wondering what's next, so having a solid onboarding process is extremely important. It's less important that you follow a specific formula than that you communicate what the formula is. You can test out your onboarding process for free by asking a trusted friend or family member to go through the process and send you their honest feedback. Businesses can stand out by instilling trust in their customer through timely and personal communication. You can also hire customer service workers for a few hours on the weekend to make sure it doesn't take longer than 24 hours. Podcasts can help you get more customers and establish yourself as a leader in the market. If you are thinking of launching a podcast, a great way to start is by going on other people's shows.   External Links: Maintenance-one.com KnowYourNumbersWorkshop.com/standingonservice One Stone Creative Digital Content for Business Growth Pod.link

In this podcast series, two complete MCU fans, Tom Fox, founder of the Compliance Podcast Network, and Megan Dougherty, co-founder of One Stone Creative, indulge in a passion for all things in the Marvel Cinematic Universe by re-watching each movie and then podcasting on every movie in the MCU. If you want to indulge in your love for the MCU with two fans passionate about all things MCU, this is the podcast series for you. For this offering, we consider MCU Series - Black Panther. Some of the highlights include: Ø  The story synopsis. Ø  What are the key plot points? Ø  What were some of our favorite cookies? Ø  How does this movie fit into the overall MCU? Ø  How is this movie an homage to prior non-MCU movies? **Next up in our series Spiderman-Homecoming** Learn more about your ad choices. Visit megaphone.fm/adchoices

In this podcast series, two complete MCU fans, Tom Fox, founder of the Compliance Podcast Network, and Megan Dougherty, co-founder of One Stone Creative, indulge in a passion for all things in the Marvel Cinematic Universe by re-watching each movie and then podcasting on every movie in the MCU. If you want to indulge in your love for the MCU with two fans passionate about all things MCU, this is the podcast series for you. For this offering, we consider MCU Series - Black Widow. Some of the highlights include: Ø  The story synopsis. Ø  What are the key plot points? Ø  What were some of our favorite cookies? Ø  How does this movie fit into the overall MCU? Ø  How is this movie an homage to prior non-MCU movies? **Next up in our series Black Panther** Learn more about your ad choices. Visit megaphone.fm/adchoices

In this podcast series, two complete MCU fans, Tom Fox, founder of the Compliance Podcast Network and Megan Dougherty, co-founder of One Stone Creative indulge in passion for all things in the Marvel Cinematic Universe by re-watching each movie and then podcasting on every movie in the MCU. If you want to indulge in your love for the MCU with two fans who are passionate about all things MCU, this is the podcast series for you. For this offering, we consider Avengers - A Civil War. Some of the highlights include: Ø  The story synopsis. Ø  What are the key plot points? Ø  What were some of our favorite cookies? Ø  How does this movie fit into the overall MCU? Ø  How is this movie an homage to prior non-MCU movies? Next up in our series Black Widow. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this podcast series, two complete MCU fans, Tom Fox, founder of the Compliance Podcast Network and Megan Dougherty, co-founder of One Stone Creative indulge in passion for all things in the Marvel Cinematic Universe by re-watching each movie and then podcasting on every movie in the MCU. If you want to indulge in your love for the MCU with two fans who are passionate about all things MCU, this is the podcast series for you. For this offering, we consider Antman. Some of the highlights include: Ø  The story synopsis. Ø  What are the key plot points? Ø  What were some of our favorite cookies? Ø  How does this movie fit into the overall MCU? Ø  How is this movie an homage to prior non-MCU movies? Next up in our series Avengers - A Civil War. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this podcast series, two complete MCU fans, Tom Fox, founder of the Compliance Podcast Network and Megan Dougherty, co-founder of One Stone Creative indulge in passion for all things in the Marvel Cinematic Universe by re-watching each movie and then podcasting on every movie in the MCU. If you want to indulge in your love for the MCU with two fans who are passionate about all things MCU, this is the podcast series for you. For this offering, we consider Avengers-Age of Ultron. Some of the highlights include: Ø  The story synopsis. Ø  What are the key plot points? Ø  What were some of our favorite cookies? Ø  How does this movie fit into the overall MCU? Ø  How is this movie an homage to prior non-MCU movies? Next up in our series Antman. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this podcast series, two complete MCU fans, Tom Fox, founder of the Compliance Podcast Network and Megan Dougherty, co-founder of One Stone Creative indulge in passion for all things in the Marvel Cinematic Universe by re-watching each movie and then podcasting on every movie in the MCU. If you want to indulge in your love for the MCU with two fans who are passionate about all things MCU, this is the podcast series for you. For this offering, we consider Guardians of the Galaxy 1. Some of the highlights include: Ø  The story synopsis. Ø  What are the key plot points? Ø  What were some of our favorite cookies? Ø  How does this movie fit into the overall MCU? Ø  How is this movie an homage to prior non-MCU movies? Next up in our series the Avengers-Age of Ultron. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this podcast series, two complete MCU fans, Tom Fox, founder of the Compliance Podcast Network and Megan Dougherty, co-founder of One Stone Creative indulge in passion for all things in the Marvel Cinematic Universe by re-watching each movie and then podcasting on every movie in the MCU. If you want to indulge in your love for the MCU with two fans who are passionate about all things MCU, this is the podcast series for you. For this offering, we consider Guardians of the Galaxy 1. Some of the highlights include: Ø  The story synopsis. Ø  What are the key plot points? Ø  What were some of our favorite cookies? Ø  How does this movie fit into the overall MCU? Ø  How is this movie an homage to prior non-MCU movies? Next up in our series Guardians of the Galaxy 2. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this podcast series, two complete MCU fans, Tom Fox, founder of the Compliance Podcast Network and Megan Dougherty, co-founder of One Stone Creative indulge in passion for all things in the Marvel Cinematic Universe by re-watching each movie and then podcasting on every movie in the MCU. If you want to indulge in your love for the MCU with two fans who are passionate about all things MCU, this is the podcast series for you. For this offering, we consider The Winter Soldier. Some of the highlights include: Ø  The story synopsis. Ø  What are the key plot points? Ø  What were some of our favorite cookies? Ø  How does this movie fit into the overall MCU? Ø  How is this movie an homage to prior non-MCU movies? Next up in our series Guardians of the Galaxy 1. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this podcast series, two complete MCU fans, Tom Fox, founder of the Compliance Podcast Network and Megan Dougherty, co-founder of One Stone Creative indulge in passion for all things in the Marvel Cinematic Universe by re-watching each movie and then podcasting on every movie in the MCU. If you want to indulge in your love for the MCU with two fans who are passionate about all things MCU, this is the podcast series for you. For this offering, we consider on of Megan's favorites from the MCU series - Thor Dark World. Some of the highlights include: Ø  The story synopsis. Ø  What are the key plot points? Ø  What were some of our favorite cookies? Ø  How does this movie fit into the overall MCU? Ø  How is this movie an homage to prior non-MCU movies? Next up in our series Guardians of the Galaxy 1. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this podcast series, two complete MCU fans, Tom Fox, founder of the Compliance Podcast Network and Megan Dougherty, co-founder of One Stone Creative indulge in passion for all things in the Marvel Cinematic Universe by re-watching each movie and then podcasting on every movie in the MCU. If you want to indulge in your love for the MCU with two fans who are passionate about all things MCU, this is the podcast series for you. For this offering, we consider the often under appreciated offering from the MCU series - Iron Man 3. Some of the highlights include: Ø  The story synopsis. Ø  What are the key plot points? Ø  What were some of our favorite cookies? Ø  How does this movie fit into the overall MCU? Ø  How is this movie an homage to prior non-MCU movies? Next up in our series Thor Dark World. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this podcast series, two complete MCU fans, Tom Fox, founder of the Compliance Podcast Network and Megan Dougherty, co-founder of One Stone Creative indulge in passion for all things in the Marvel Cinematic Universe by re-watching each movie and then podcasting on every movie in the MCU. If you want to indulge in your love for the MCU with two fans who are passionate about all things MCU, this is the podcast series for you. For this offering, we consider the perhaps the greatest in the MCU series - The Avengers. Some of the highlights include: Ø  The story synopsis. Ø  What are the key plot points? Ø  What were some of our favorite cookies? Ø  How does this movie fit into the overall MCU? Ø  How is this movie an homage to prior non-MCU movies? Next up in our series Iron Man 3. Learn more about your ad choices. Visit megaphone.fm/adchoices

There are people you meet in life who make a big difference; they can leave for a while, come back, and it's like no time has passed at all. For me, one of those people is my dear friend and business partner, Audra Casino, who I started One Stone Creative with back in 2017. Audra's superpower - which is one of the driving forces of our company's success - is that she has a really strong understanding of story; the stories that we tell ourselves, the stories we communicate to the world, and most importantly, the stories that we weave into the content that we help people create.  We're talking about:  “It's not just the things that we like, it's the stories and how they fit into our lives that makes them even more meaningful.” [4:59] The benefits of storytelling as a company: “Just because you have a product or a service to sell, doesn't mean you or your customers somehow stop being human.” [8:37] “It's how you connect with your listeners; you need to get inside their heads, and you do that through story.” [11:22]  Storytelling strategies for podcast hosts. [11:36] The importance of video in business podcasting and how to incorporate it in your work. [16:46]  Sample podcasts and YouTube channels that have mastered the art of storytelling. [26:49] RESOURCES Megan Dougherty | LinkedIn | Twitter | One Stone Creative Audra Casino | LinkedIn 

In this podcast series, two complete MCU fans, Tom Fox, founder of the Compliance Podcast Network and Megan Dougherty, co-founder of One Stone Creative indulge in passion for all things in the Marvel Cinematic Universe by re-watching each movie and then podcasting on every movie in the MCU. If you want to indulge in your love for the MCU with two fans who are passionate about all things MCU, this is the podcast series for you. For this offering, we consider the often under-appreciated Thor. Some of the highlights include: Ø  The story synopsis. Ø  What are the key plot points? Ø  What were some of our favorite cookies? Ø  How does this movie fit into the overall MCU? Ø  How is this movie an homage to prior non-MCU movies? Next up in our series The Avengers Learn more about your ad choices. Visit megaphone.fm/adchoices

In this podcast series, two complete MCU fans, Tom Fox, founder of the Compliance Podcast Network and Megan Dougherty, co-founder of One Stone Creative indulge in passion for all things in the Marvel Cinematic Universe by re-watching each movie and then podcasting on every movie in the MCU. If you want to indulge in your love for the MCU with two fans who are passionate about all things MCU, this is the podcast series for you. For this offering, we consider the often under-appreciated Incredible Hulk. Some of the highlights include: Ø  The story synopsis. Ø  What are the key plot points? Ø  What were some of our favorite cookies? Ø  How does this movie fit into the overall MCU? Ø  How is this movie an homage to prior non-MCU movies? Next up in our series Thor. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this podcast series, two complete MCU fans, Tom Fox, founder of the Compliance Podcast Network and Megan Dougherty, co-founder of One Stone Creative indulge in passion for all things in the Marvel Cinematic Universe by re-watching each movie and then podcasting on every movie in the MCU. If you want to indulge in your love for the MCU with two fans who are passionate about all things MCU, this is the podcast series for you. For this offering, we consider the often under-appreciated Iron Man 2. Some of the highlights include: Ø  The story synopsis. Ø  What are the key plot points? Ø  What were some of our favorite cookies? Ø  How does this movie fit into the overall MCU? Ø  How is this movie an homage to prior non-MCU movies? Next up in our series The Incredible Hulk Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to the Business Podcast Blueprint! This is a podcast where Megan Dougherty, co-founder of One Stone Creative, is going to be talking all about running a podcast for your business or company. The key thing to remember is that you can't treat a company show the same way you'd treat a podcast you create as a passion project, or one that you're running AS a business. Company shows have unique needs - and also unique opprtunities. Tune in every week (10 months of the year!) to learn practical strategies for integrating a podcast into your content plans, and hear from other businesses about what a company podcast has done for them.

This week on the Spin Sucks Podcast, Gini Dietrich is digging into the result of the 2021 State of Business Podcasting Report from One Stone Creative, and what you can take away from it to start (or refine!) your podcast this year. Download a copy of the report at OneStoneCreative.net/Report2021.

Jay returns from a lengthy holiday assignment to join Tom to look at some of the week's top compliance and ethics stories this week in the Holmes Found Guilty edition. Stories Elizabeth Holmes was found guilty. The Verdict (WSJ), What does it mean for Silicon Valley? (NYT), What about the victims? (Bloomberg), Will Holmes serve any time? (Fortune) 2022 to be a critical year in ESG reporting. Mike Munro and Guido Van Druen in a CCI. Top D&O stories from 2021. Kevin LaCroix in D&O Diary.  Airbnb spanked over Cuba. Mengqi Sun in WSJ Risk & Compliance Journal.   MorganStanley fined $60MM over a data breach? Aaron Nicodemus in Compliance Week (sub req'd). China's new ABC guidelines. Andrew Reeves and Rongxin Huang in the FCPA Blog.   The ‘G' in ESG. Lawrence Heim in PracticalESG.  Key areas for BOD oversight in 2022. Holly Gregory in Harvard Law School Forum on Corporate Governance.  Audrey Harris joins AMI. Broadcat sold. Broadcat Press Release. Podcasts  Want some fun? Join Tom and One Stone Creative co-founder Megan Dougherty to explore the full MCU. In their most recent posting, check out Episode 3, Iron Man.   In January on The Compliance Life, I visited Valerie Charles, a partner at StoneTurn. Val has one of the most interesting journeys in compliance. In Part 1, she discusses her academic background and early professional career.  The Compliance Podcast Network welcomes Professor Karen Woody and her new podcast, Classroom Insider. Karen interviews some of her students to tell insider trading history in this unique pod. Check out Episode 1, where they discuss the history of insider trading. In  Episode 2, the disclosure or abstain rule. Episode 3 will take up narrowing the scope of the disclose or abstain rule.  Mikhail Reider-Gordon returns in Lies, Spies & Corporate Crimes: The Wirecard Saga, with Season 2, Episode 2 The Vagabond Rapping At Your Door. Check out 31 Days to a More Effective Compliance Program returns, which runs from January 1 to January 31. Available on the Compliance Podcast Network, Megaphone, iTunes, and other top podcast platforms.  Tom Fox is the Voice of Compliance and can be reached at tfox@tfoxlaw.com. Jay Rosen is Mr. Monitor and can be reached at jrosen@affiliatedmonitors.com.   Learn more about your ad choices. Visit megaphone.fm/adchoices

With Jay on a holiday assignment, Tom is joined by Mike Volkov to look at some of the week's top compliance and ethics stories this week in the Tribute to Madden and Harry edition. Stories 1.     We lost two greats this week, one in sports and gaming and one from politics. John Madden and Harry Reid. Tom and Mike reflect.  2.     No poaching in the Defense Industry. Jay DeVecchio and Lisa Phelan in a MoFo Client Alert. 3.     What is a ‘Bump Up' provision in an E&O policy. Barry Buchman and Michael Scanlon in D&O Diary.  4.     Reflections on 2021 in Compliance. Lisa Schor Babin in CCI.    5.     Should lawyers file SARs? Jason Morris in Compliance Week (sub req'd). 6.     Fraud in the taxi business? (This is my shocked face.) Matt Kelly in Radical Compliance.   7.     Making ESG 2nd nature in asset allocation. Sara Rosner and Jess Gaspar in Harvard Law School Forum on Corporate Governance.   8.     An app for ESG investment. Lawrence Heim in PracticalESG.  9.     Thoughts for the Board from 2021. Marty Lipton in Harvard Law School Forum on Corporate Governance.  10.  Tom and Mike look back at 2021 in compliance. Tom in FCPA Compliance and Ethics Blog.   Podcasts  11.  Want some fun? Join Tom and One Stone Creative co-founder Megan Dougherty for an exploration of the full MCU. In their most recent posting, check out Episode 3, Iron Man.   12.  In December on The Compliance Life, I visit with Matt Silverman, Director of Trade Compliance at VIAVI. Matt is the first Trade Compliance Director I have hosted on TCL. In Part 1, Matt details his academic career and early professional life. In Part 2, Matt moves into trade compliance. In Part 3, Matt moves into the Director's chair. In Episode 4, Matt looks down the road for trade compliance.  13.  The Compliance Podcast Network welcomes Professor Karen Woody and her new podcast, Classroom Insider. In this most unique pod, Karen interviews some of her student to tell the history of insider trading. Check out Episode 1 where they discuss the history of insider trading. In  Episode 2, the disclosure or abstain rule. On Episode 3, they will take up narrowing the scope of the disclose or abstain rule.  14.  On EMBARGOED!, Brian and Tim run through a Lightning Round-style discussion of the top economic sanctions and export controls stories of 2021. 15.  Looking to enhance your compliance program? Check out 31 Days to a More Effective Compliance Program returns, which runs for the month of January, from January 1 to January 31. Available on the Compliance Podcast Network, Megaphone, iTunes, and all other top podcast platforms.  Tom Fox is the Voice of Compliance and can be reached at tfox@tfoxlaw.com. Mike Volkov is the founder of the Volkov Law Group and can be reached at mvolkov@volkovlaw.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this podcast series, two complete MCU fans, Tom Fox, founder of the Compliance Podcast Network and Megan Dougherty, co-founder of One Stone Creative indulge in passion for all things in the Marvel Cinematic Universe by re-watching each movie and then podcasting on every movie in the MCU. If you want to indulge in your love for the MCU with two fans who are passionate about all things MCU, this is the podcast series for you. For this offering, we consider the Iron Man. Some of the highlights include: Ø  The story synopsis. Ø  What are the key plot points? Ø  What were some of our favorite cookies? Ø  How does this movie fit into the overall MCU? Ø  How is this movie an homage to prior non-MCU movies? Next up in our series Iron Man 2 Learn more about your ad choices. Visit megaphone.fm/adchoices

With Jay on a holiday assignment, Tom is joined by Professor Karen Woody to look at some of the week's top compliance and ethics stories this week in the Naughty List edition.  Stories 1.     JPMorgan tagged for $200MM for failures in electronic record keeping. Tom in the FCPA Compliance and Ethics Blog. Matt Kelly in Radical Compliance. Tom and Matt in Compliance into the Weeds.   2.     Nikola fined $125MM for former CEO's imprudent tweets. Tom in the FCPA Compliance and Ethics Blog. Matt Kelly in Radical Compliance. Jaclyn Jaeger in Compliance Week. (sub req'd). 3.     SOX 20 years later. Michael Peregrine looks back at the upcoming 20th anniversary of Sarbanes-Oxley in the Harvard Law School Forum on Corporate Governance.  4.     France updating its ABC regime. Frederick Davis in GAB.    5.     Another Unaoil defendant appeals conviction based upon SFO misconduct. Dylan Tokar in WSJ Risk and Compliance Journal. 6.     What happened to FCPA Compliance in 2021? Dick Cassin explores in the FCPA Blog.   7.     The story of internal controls and Netflix? Jonathan Marks in BakerTilly.   8.     Vietnam imposes 14-year sentence for wildlife trafficking. Jon Rusch in Dipping Through Geometries. 9.     Lawyers and ESG. Lawrence Heim in PracticalESG.  10.  Prioritizing your policy updates. David Banks in Risk and Compliance Matters.  Podcasts  11.  Want some fun over the holidays? Join Tom and One Stone Creative co-founder Megan Dougherty for an exploration of the full MCU. In Episode 1, Captain America. In Episode 2, Captain Marvel. Next week in Episode 3, Iron Man.   12.  In December on The Compliance Life, I visit with Matt Silverman, Director of Trade Compliance at VIAVI. Matt is the first Trade Compliance Director I have hosted on TCL. In Part 1, Matt details his academic career and early professional life. In Part 2, Matt moves into trade compliance. In Part 3, Matt moves into the Director's chair.  13.  The Compliance Podcast Network welcomes Professor Karen Woody and her new podcast, Classroom Insider. In this most unique pod, Karen interviews some of her student to tell the history of insider trading. Check out Episode 1 where they discuss the history of insider trading. In  Episode 2, the disclosure or abstain rule. On Episode 3, (premiering Dec. 31), they will take up narrowing the scope of the disclose or abstain rule.  14.  The Shout Outs and Rants of Everything Compliance gets its own iTunes show. Everything Compliance has its first-year end review episode.  15.  On Hidden Traffic, Gwen Hassan hosts Andrew Wallis, head of Unseen UK. Tom Fox is the Voice of Compliance and can be reached at tfox@tfoxlaw.com. Karen Woody is Professor of Law at Washington and Lee. She can be reached at kwoody@wlu.edu.  Learn more about your ad choices. Visit megaphone.fm/adchoices

In this podcast series, two complete MCU fans, Tom Fox, founder of the Compliance Podcast Network and Megan Dougherty, co-founder of One Stone Creative indulge in passion for all things in the Marvel Cinematic Universe by re-watching each movie and then podcasting on every movie in the MCU. If you want to indulge in your love for the MCU with two fans who are passionate about all things MCU, this is the podcast series for you. For this offering, we consider the Captain Marvel. Some of the highlights include: Ø  The story synopsis. Ø  What are the key plot points? Ø  What were some of our favorite cookies? Ø  How does this movie fit into the overall MCU? Ø  How is this movie an homage to prior non-MCU movies? Next up in our series Iron Man Learn more about your ad choices. Visit megaphone.fm/adchoices

In this podcast series, two complete MCU fans, Tom Fox, founder of the Compliance Podcast Network and Megan Dougherty, co-founder of One Stone Creative indulge in passion for all things in the Marvel Cinematic Universe by re-watching each movie and then podcasting on every movie in the MCU. If you want to indulge in your love for the MCU with two fans who are passionate about all things MCU, this is the podcast series for you. For this offering, we consider the Captain America, the First Avenger. Some of the highlights include:  Ø  The story synopsis. Ø  What are the key plot points? Ø  What were some of our favorite cookies?  Ø  How does this movie fit into the overall MCU? Ø  How is this movie an homage to prior non-MCU movies? Next up in our series Captain Marvel Learn more about your ad choices. Visit megaphone.fm/adchoices

In this special podcast series, One Stone Creative co-founder Megan Dougherty and Tom Fox, the Voice of Compliance indulge in their love of all things MCU by watching and discussing the Falcon and the Winter Soldier. In this episode we look at episode 5 of the series currently running on the Disney channel. Some of the highlights include: Synopsis Cookies Truth and Isiah Bradley Torres as the new Falcon Contessa Valentina Allegra de Fontaine Zemo and Bucky; Zemo to the Raft Sam tells bucky to make amends to others, not for himself Sam and Bucky on the boat. Stay away from my sister! A gift from the Wakandans? Post-credits scene – the new shield. Did Batroc deliver some kind of brainwashing device? Issues  Did Bucky and Cap conspire to give the shield to Sam? Why does Sam take the mantle now? Is Bucky finally getting better? Sharon Carter and Batroc the Leaper? What about the new Captain America? So kick back and enjoy the MCU universe on the small screen and then check out this special series on Popcorn and Compliance. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this special podcast series, One Stone Creative co-founder Megan Dougherty and Tom Fox, the Voice of Compliance indulge in their love of all things MCU by watching and discussing the Falcon and the Winter Soldier. In this episode we look at episode 4 of the series currently running on the Disney channel. Some of the highlights include:  In this special podcast series, One Stone Creative co-founder Megan Dougherty and Tom Fox, the Voice of Compliance indulge in their love of all things MCU by watching and discussing the Falcon and the Winter Soldier. In this episode we look at episode 4 of the series currently running on the Disney channel.  Synopsis Cookies and other Cool Stuff The Whole World is Watching Deprograming in Wakanda What does the serum do? Super Heros and Supremacist Turkish Delight The two Captain Americas and Rage 3.  Discussion Does look like Sharon Carter is the Power Broker. Or is she? How far will the flag smashers go? Sam and Karli-are they closer in spirit than is obvious? Should Zemo face justice in Wakanda? Are the Dora Milaje now bounty hunters? Is the new Captain America damaged goods? Learn more about your ad choices. Visit megaphone.fm/adchoices

In this special podcast series, One Stone Creative co-founder Megan Dougherty and Tom Fox, the Voice of Compliance indulge in their love of all things MCU by watching and discussing the Falcon and the Winter Soldier. In this episode we look at episode 3 of the series currently running on the Disney channel. Some of the highlights include:  Ø  Synopsis of the episode.  Ø  MCU cookies and other cool things. 1.     Commercial at the beginning – similar to ads in Wandavision. Is the government the biggest bad of all? 2.     Cap: “don’t even let them breathe.” Yikes. Also, is he the only unilingual superhero? 3.     Ends justify the means – theme of the episode? 4.     Zemo is the therapist now. (Strong Hannibal Lecter vibes.) Ø  Questions for Consideration 5.     Is the Baron’s back story plausible? Just how cool is he? 6.     How did we move from social commentary to a spy/thriller show? 7.     Was Bucky simply in character at the Bar or was he under Zemo’s control again? 8.     Has Sharon Carter gone to the dark side? Is she The Power Broker? 9.     Fight at the lab.  So kick back and enjoy the MCU universe on the small screen and then check out this special series on Popcorn and Compliance.  Learn more about your ad choices. Visit megaphone.fm/adchoices

In this special podcast series, One Stone Creative co-founder Megan Dougherty and Tom Fox, the Voice of Compliance indulge in their love of all things MCU by watching and discussing the Falcon and the Winter Soldier. In this episode we look at episodes 1 & 2 of the series currently running on the Disney channel. Some of the highlights include: Synopsis of each episode. MCU cookies and other cool things. The awesome action sequences. Do Superheroes need a job? What is therapy? Racism and human experiments. So kick back and enjoy the MCU universe on the small screen and then check out this special series on Popcorn and Compliance. Learn more about your ad choices. Visit megaphone.fm/adchoices

In today's episode, Lisa talks with Megan Dougherty, co-founder of One Stone Creative, a strategic content agency with a focus on helping entrepreneurs, small business owners, and other content creators launch into new platforms, and repurpose existing content. They discuss many topics related to marketing and podcasts  Listen in to hear more about online networking, email marketing, and more.   Key Takeaways   Marketing is multi-channel, it doesn't live in a silo Is email marketing dead? No! It's still the best way to connect with your audience What is digital sharecropping, and how can it be a detriment to your business? The evolution of the lead magnet How to network in the online age vs in-person conferences Leveraging LinkedIn messages to make connections  What is the "dark side" of the internet?   Where to find Megan:    LinkedIn Website Facebook Twitter

One of the most frustrating aspects of a communicator's job is how little control you have over the earned media that you do. Not every interview you give is published. However, if you maintain a good relationship with the interviewer, you can repurpose those unaired interviews into your own content. This episode of Spin Sucks features an interview Gini Dietrich did with Megan Dougherty of One Stone Creative. They discuss content creation, the PESO model and the pros and cons of writing a book. Here are a few highlights of their conversation: Gini wanted to systematize her process so that her team could serve their clients as well as, or better than, she could. The PESO model represents how authority is built when all types of content work together. You have to be willing to put in the time and money to test before you start reaping rewards with content as well as with Facebook ads. Megan says that podcasting, as well, is a long game. The quality of your content matters more today than how often you publish. Gini recommends making the type of content you are most comfortable creating, whether that's a blog, a podcast or video. Being an author makes you more credible to many business leaders. However, you don't need to be an author to have credibility. Gini advises you to write a book only if it aligns with your goals. Updates Gini updates listeners about a few topics discussed in the interview, including Facebook ads. While they will continue to be more effective than any other social media platform, Facebook ads are going to be more expensive in the new year. Email is cheaper and can produce great results.  Have Your Say Happy New Year! Why not join us in the Spin Sucks community?