Podcasts about seo strategies

Send us a textIn this episode of Imperfect Marketing, host Kendra Corman welcomes SEO strategist and content marketing expert Barb Davids to talk about the not-so-secret truths of SEO, demystifying the process for small business owners and marketers alike.Barb shares her journey from corporate marketing to entrepreneur life and what it really takes to build SEO credibility in a noisy digital world. From quirky SEO myths (like white text on white backgrounds!) to practical strategies that actually work, this episode is packed with wisdom and laughter.We explore:The Reality of SEO in 2025Why SEO is not a “set it and forget it” strategy—but also not as overwhelming as it seemsThe role of content marketing as the true heart of long-term SEO successWhy SEO should be viewed more as audience trust-building than keyword trickeryWhat Google Actually WantsThe power of E-E-A-T: Experience, Expertise, Authority, and TrustWhy authenticity and transparency build credibility (and rankings!)How hidden tactics like keyword stuffing or invisible text backfire in the long runUsing AI Without Losing Your VoiceHow Barb uses both AI and human copywriters to scale content while keeping quality highTips to avoid robotic, low-value content with AI—think anecdotes, real photos, and smart editsGoogle's evolving ability to read images, metadata, and credibility signalsGetting Your Content Strategy RightSimple keyword tools Barb recommends: Google autocomplete, People Also Ask, AnswerThePublic, AlsoAsked.com, and RedditWhy asking your audience directly is still the best content research toolHow forums, newsletters, and Facebook groups reveal search intent goldBarb's No-Nonsense SEO Advice for Business OwnersBlog consistently and intentionally—don't just create for creation's sakeTrack your ROI with analytics (don't guess if SEO is working)Focus on building trust: real contact info, privacy policies, testimonials, and value-rich content matter more than hacksKey Takeaways for MarketersSEO is a long game, not a magic trickDon't believe everything you read—test, tweak, and trackAI is a tool, not a replacement for your brand's voiceReal content that solves real problems will always winWhether you're a solo entrepreneur juggling marketing hats or a marketer ready to clean up your SEO strategy, this episode gives you practical tools and a refreshing perspective. Barb's honesty and humor will help you ditch the gimmicks and focus on what truly moves the needle.

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In this episode of The Long Game Podcast, David Khim interviews Britney Muller—SEO scientist, AI educator, and former Hugging Face marketing lead—about the practical side of AI in marketing. Britney shares how her obsession with machine learning began in 2014 and how it evolved into creating her course Actionable AI for Marketers. They discuss the overuse of buzzwords like “AI agents,” the shift from backlinks to brand mentions, and the importance of making AI workflows approachable. Britney is passionate about demystifying AI, showing how it can be applied to real tasks like data analysis, strategy, and automation—without needing a technical background.Key TakeawaysAI Should Be Accessible: Marketers don't need to be technical experts—AI can empower anyone to work smarter with the right guidance and workflows. From Backlinks to Brand Mentions: AI-powered search increasingly prioritizes brand visibility across platforms over traditional link-building strategies. Buzzwords Like “AI Agents” Are Misleading: The term lacks clarity and often masks tools with vague or unproven capabilities. Prompt Engineering Is a Skill, Not Magic: Effective AI use begins with well-structured, specific prompts tailored to clear business goals. AI Is Already Automating Workflows: From cleaning datasets to automating outreach, AI has everyday use cases when integrated thoughtfully. Beware the AI Hype Cycle: Brittany encourages marketers to avoid philosophical hype and focus on practical, ethical AI applications. Start with Your Own Use Cases: The most valuable AI solutions are customized—start small with your real tasks and build from there.  Show LinksVisit Data SciCheck Britney Muller's Actionable AI for Marketers courseConnect with Britney Muller on LinkedIn and TwitterConnect with David Khim on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or TwitterPast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

Nick teams up with SEO expert Chris Williams to break down the latest AI-driven strategies transforming digital marketing. From Google's evolving algorithms to AI-powered ad campaigns, they discuss how brands can stay ahead of the competition. Plus, they dive into how content loops between social media and websites enhance conversions, recession-proof marketing tactics, and why organic search is more crucial than ever. Key Takeaways: Google's algorithm prioritizes engaging content that keeps users on-site. SEO conversions go beyond sales—guiding users through a strategic journey boosts success. AI-driven marketing tools from Google & Microsoft will reshape search visibility. Businesses must optimize for AI-driven search habits or risk losing relevance. Live shopping could expand beyond impulse purchases into high-ticket sales. Recession-proof marketing requires prioritizing organic search and strategic bottom-of-funnel tactics. Keywords: AI marketing, SEO strategy, Google algorithm updates, digital advertising, organic search optimization, live shopping trends, content marketing, brand awareness Hashtags: #AI #MarketingStrategy #SEO #DigitalAdvertising #GoogleSEO #OrganicSearch #LiveShopping #MarketingMadmen #MarketingPodcast #Ecommercepatreon.com/TheMarketingMadMen: https://www.nick-constantino.com/See omnystudio.com/listener for privacy information.

How She Made $500,000+ From Etsy (And How You Can Start With $0 Upfront This Week)On episode 93 of The Side Hustle Experiment Podcast  John (https://www.instagram.com/sidehustleexperiment/) and Drew  (https://www.instagram.com/realdrewd/)  talk with Emily (https://www.instagram.com/ecommemily/)Emily shares her journey as a successful Etsy seller, focusing on print on demand products. She discusses the advantages of using Etsy, the importance of design and SEO, and the challenges of building a business. Emily emphasizes the need for patience and persistence, as well as the potential of digital products for passive income. She provides insights on transitioning from Amazon to Etsy and the future growth of the platform. In this conversation, Drew and Emily discuss the journey of transitioning to a full-time Etsy business, focusing on the importance of inputs and outputs, the decision-making process behind leaving a stable job, and the potential income from Etsy.Chapters00:00 Introduction to Etsy and Print on Demand03:06 Designing for Success: Overcoming Hurdles06:12 Evergreen vs. Trendy Products: Finding Your Niche09:05 SEO Strategies for Etsy Success11:45 The Importance of Patience and Persistence14:48 Digital Products: A New Avenue for Income18:14 Margins and Profitability: Understanding Your Earnings21:04 Transitioning from Amazon to Etsy23:55 The Future of Etsy: Growth and Competition27:01 Realities of Building an Etsy Business33:46 Focusing on Inputs and Outputs34:36 Making the Leap to Full-Time Etsy37:44 Coaching and Course Creation41:10 Exploring Print on Demand Opportunities42:29 Etsy Income Potential45:22 Transitioning from Amazon to Etsy50:21 Tools for Etsy Success52:32 Understanding Etsy's Payment and Return System55:12 Encouragement for New Sellers01:00:28 Keys to Success on Etsy#amazonfba #amazonfbatips #sidehustleexperimentpodcast Follow us on Instagram: https://www.instagram.com/sidehustleexperimentpodcast/ Listen on your favorite podcast platformYoutube: https://bit.ly/3HHklFOSpotify: https://spoti.fi/48RRKcPApple: https://apple.co/4bmaFOk Check out Drew's StuffInstagram: https://www.instagram.com/realdrewdTwitter: https://twitter.com/DrewFBACheck out John's StuffInstagram: https://www.instagram.com/sidehustleexperiment/Twitter: https://twitter.com/SideHustleExp FREE Resources✅ AVOID Price Tanking with The Tank Test Check List https://bit.ly/44FMt6M✅ 10 Questions to Ask A Prep Center Before Hiring Them: https://bit.ly/3K3HQK4 ✅ How to Make your first $500 Reselling: https://bit.ly/3UJS47g✅ Get the Discount Calculator: https://bit.ly/4dEhaNN  ✅ The OA Tracking Spreadsheet: https://bit.ly/4bfqupO (the spreadsheet I use to run my Amazon Business)

Marketing channels often operate in silos, limiting SEO success. Elliot Tsai, Senior Growth Manager of SEO and ASO at TextNow, shares his cross-channel expertise from his background in paid search and influencer marketing. He demonstrates how to operate SEO like a paid channel with revenue-driven forecasting, partner strategically with data teams to establish unified measurement frameworks, and leverage social media's trend detection capabilities to identify emerging opportunities before they appear in search data. Show NotesConnect With: Elliot Tsai: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Last week I did a post on how to start doing SEO on a new site and this week I'm juxtaposing that blog post with this one: doing SEO on older sites (3+ years old). Although all sites have a specific amount of time they've been online, when I mention age here, also take into account how intentional you've been with your blog writing and SEO. Have you specifically picked and used new keywords? Have you looked at your Google Analytics data? Have you thought about the experience you want people to have when they first find your site?  You could have a site that is over 5 years old and barely attracting any traffic, vs. a 3 year old site that you've worked on very consciously, that is brining over 10K visits per month.  To quantify this blog post and podcast episode, I decided to give it a specific number of anything over 3 years but I'd say the 3 - 5 year range is good here. In the future, I might do another episode about even older sites and what it means to them to do SEO.   Website Links: Full episode show notes for this episode: https://digitalbloomiq.com/seo/older-websites/ Get email updates on all podcast episodes (+ SEO tips, behind the scenes, and early bird offers) : here: https://digitalbloomiq.com/email 90 Day SEO Plan: Your Dream Clients Booking You Overnight! Free webinar training here: https://digitalbloomiq.com/90dayseoplan More information about the podcast and Digital Bloom IQ: https://digitalbloomiq.com/podcast https://www.instagram.com/digitalbloomiq/ https://twitter.com/digitalbloomiq https://facebook.com/digitalbloomiq https://www.linkedin.com/in/cinthia-pacheco/ Voice Over, Mixing and Mastering Credits: L. Connor Voice - LConnorvoice@gmail.com Lconnorvoice.com   Music Credits:  Music: Kawaii! - Bad Snacks Support by RFM - NCM: https://bit.ly/3f1GFyN  

A man crashes through walls. A woman joins him. Together, they run straight into the sky. No dialogue. Just music, motion, and a pair of Levi's jeans.This is Odyssey, the Levi's ad that changed how we think about brand storytelling. In this episode, we're unpacking its marketing lessons with our special guest, Paula Vivas, Head of US Marketing at Freepik.Together, we explore why storytelling is the most powerful strategy, how boldness builds lasting brand identity, and why emotional resonance is your greatest competitive edge.Because the best marketing doesn't just show a product, it makes you feel something real.About our guest, Paula VivasPaula Vivas is the Head of US Marketing at Freepik. She has over 15 years of experience in visual design, online marketing, and social media marketing, with a passion for creating and promoting engaging and innovative content.Paula is also the co-founder of Charis, a platform that celebrates AI‑empowered creativity. With that, they launched the Charis Awards, a global competition that showcases the best AI-generated images and their creators.Paula's experience spans across Product Marketing, Content Marketing, Events, Ads and Growth Marketing in the Tech industry.What B2B Companies Can Learn From Levi's Odyssey ad:Story is the strategy. The Levi's Odyssey ad didn't just sell jeans, it sold a feeling of liberation. Paula recalls watching it and thinking, “I want to be able to give a meaning to a brand.” The brilliance wasn't in the product, but in the story it told, breaking through walls, both literally and metaphorically. In marketing, stories aren't a “nice to have”; they're the whole point. When you anchor your brand in a powerful narrative, you move from transactional to transformational.Break through with brand identity. In the Levi's Odyssey ad, two people sprint through wall after wall, finally launching into the sky, all while wearing Levi's jeans. To Paula, it wasn't just an ad; it was a masterclass in brand symbolism. No voiceover. No product breakdown. Just raw, kinetic metaphor for freedom and durability. In B2B, the lesson holds: skip the specs and aim for the soul. The brands that break through aren't the loudest, they're the ones that hit instinct before intellect.Emotion is the ultimate differentiator. What makes the Levi's Odyssey ad timeless wasn't just its visuals; it was how it made Paula feel. In an era of AI-generated everything, emotion is your moat. Tools can replicate images, but not meaning. The best marketing doesn't just look good, it makes you feel something. Give your audience that, and they'll remember everything.Quotes*“ Let's make great content. Let's forget about Will Smith eating spaghetti. Let's forget about doing another Star Wars. Star Wars is going to be there, and of course, that's going to go viral because it's Star Wars. Let's create beautiful content for you to watch, and sit down and say, ‘This is what a creative mind can do. This is what we can do with AI.' Let's make something original. Let's create a path that's different.”*“ I don't think AI is going to take out anything. I think it needs to be humane. We need to be behind it. We need to be the person at the wheel. LLMs are created by us, so we have to be there, right? Our creative part is always gonna be there.”*“ If you give me a cookbook, that doesn't make me a chef. [AI] is not gonna take anybody away. It is just gonna make everyone better and faster and explode those creative parts of themselves.”Time Stamps[0:55] Meet Paula Vivas, Head of US Marketing at Freepik[02:32] Why Levi's Odyssey Ad?[03:09] Levi's Odyssey Ad Origin[08:01] Why Great Storytelling is Your Differentiator[15:17] What is Upscale Conf?[18:47] Freepik's SEO Strategy[21:58] How Freepik Simplifies Prompt Engineering[24:17] Behind the Scenes of Upscale Conf[27:22] What's Next for Upscale Conf[31:05] Freepik's Content and Brand Strategy[34:01] Breaking Down Freepik's Music Collection[37:11] Final Thoughts and TakeawaysLinksConnect with Paula on LinkedInLearn more about FreepikAbout Remarkable!Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. In today's episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. Create something remarkable. Rise above the noise.

What happens when you combine the speed of funnels with the long-term power of SEO? That's what I wanted to explore with my guest, Damon Burton… The founder of SEO National and the guy who's been running SEO for me, Tony Robbins, the Utah Jazz, and dozens of others. He's also been in my Inner Circle for over 4 years, and when it comes to search traffic, nobody breaks it down more clearly. Most people in the funnel world have written off SEO as “dead”… but Damon showed me how it's not only alive, it's evolving in some insanely profitable ways! Especially if you're using ClickFunnels 2.0!! We covered: Why SEO is still growing (even in the age of AI and ChatGPT) The 3 pillars of modern SEO that never go out of style What schema is… And how it gives you an edge in Google rankings How to structure your site (and your content) for compounding traffic The one SEO tool Damon uses that every funnel builder should know Why backlinks aren't as important as you've been told How Damon turned his SEO agency into a 6-figure course business using Inner Circle strategies We even geeked out on some of my own funnels… Including SecretsOfSuccess.com, and what his team is doing behind the scenes to drive more evergreen traffic every month. If you've been relying on ads alone to fuel your business, this episode is a must-listen. SEO isn't a replacement for funnels… It's the multiplier most people are missing. Want to work with Damon or learn more about his SEO training? Visit damonburton.com. ⁠⁠⁠https://sellingonline.com/podcast⁠⁠⁠ ⁠⁠⁠https://clickfunnels.com/podcast⁠⁠⁠ Special thanks to our sponsors: NordVPN: EXCLUSIVE NordVPN Deal ⁠⁠⁠https://nordvpn.com/secrets⁠⁠⁠ Try it risk-free now with a 30-day money-back guarantee! Northwest Registered Agent: Go to ⁠⁠⁠northwestregisteredagent.com/russell⁠⁠⁠ to start your business with Northwest Registered Agent. LinkedIn Marketing Solutions: Get a $100 credit on your next campaign at ⁠⁠⁠LinkedIn.com/CLICKS⁠⁠⁠ Rocket Money: Cancel unwanted subscriptions and reach your financial goals faster at ⁠⁠⁠RocketMoney.com/RUSSELL⁠⁠⁠ Indeed: Get a $75 sponsored job credit to boost your job's visibility at ⁠⁠⁠Indeed.com/clicks Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the Your Digital Marketing Coach podcast, I'm diving into one of the biggest changes to how we show up in Google search results—the AI overview box. If you've noticed a drop in your traffic, you're not alone. These new AI summaries are changing how people click, what links they trust, and which brands get noticed. I went deep into the data—10 studies from the past year—to find the real patterns that help content get featured. From building stronger topic clusters to writing short, clear answers and updating your posts more often, I'll show you what works right now. This matters because showing up in these AI results can bring the most valuable visitors to your site—people ready to learn and take action.Links to Data Sources Usedhttps://www.wpbeginner.com/beginners-guide/google-ai-overviews-sge/https://www.conductor.com/academy/search-generative-experience/https://www.advancedwebranking.com/blog/how-to-takle-google-ai-overviews-search-generative-experiencehttps://www.resultfirst.com/blog/ai-seo/ai-overviews-explained-the-ultimate-guide-to-googles-search-generative-experience-sge/https://exposureninja.com/blog/how-to-rank-ai-overview/https://seowind.io/how-to-optimize-for-google-ai-overview/https://seranking.com/blog/how-to-optimize-for-ai-overviews/https://webmasters.stackexchange.com/questions/143199/how-to-optimize-a-website-for-google-search-generative-experience-sgehttps://www.rocktherankings.com/how-to-rank-google-ai-overview/https://hawksem.com/blog/google-ai-overviews/Learn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

I'm writing this on a cool fall morning. I was reflecting how these transition months feel strange to me, like my body is out of place, trying to adjust to the shift of temperature. Getting out of bed feels different and overall it's just a different reality. Maybe that “awkward” feeling is something that also happens when you are first trying to work on your website traffic. Sometimes things can feel off at the beginning and you keep wondering what you are doing wrong. You aren't doing anything wrong my friends! This is all part of the process of doing SEO and there are some simple steps you can take now so that over time your traffic will grow and it will be easier. I want to clarify that this article is for a website that is already live (I'm considering doing a whole other episode on what to do be before launching your site). And by “new”, I mean a site that is 1 - 3 years old.   Website Links: Full episode shownotes for this episode: https://digitalbloomiq.com/seo/new-websites/   Get email updates on all podcast episodes (+ SEO tips, behind the scenes, and early bird offers) : here: https://digitalbloomiq.com/email   90 Day SEO Plan: Your Dream Clients Booking You Overnight! Free webinar training here: https://digitalbloomiq.com/90dayseoplan More information about the podcast and Digital Bloom IQ: https://digitalbloomiq.com/podcast https://www.instagram.com/digitalbloomiq/ https://twitter.com/digitalbloomiq https://facebook.com/digitalbloomiq https://www.linkedin.com/in/cinthia-pacheco/ Voice Over, Mixing and Mastering Credits: L. Connor Voice - LConnorvoice@gmail.com Lconnorvoice.com   Music Credits:  Music: Kawaii! - Bad Snacks Support by RFM - NCM: https://bit.ly/3f1GFyN  

John breaks down five powerful ways to use Google Search Console to transform your SEO strategy. From uncovering high-intent search queries to improving click-through rates and measuring true search visibility, this episode offers practical insights that go far beyond rankings. If you're ready to turn SEO data into real business results, this episode is a must-listen. Today we discussed: 00:00 Opening 00:09 SEO is Not Dead 02:53 Intent and Content Opportunities 05:12 Local and Branded Visibility Signals 05:53 Measuring Trust and Visibility 07:05 Fixing Technical Problems 08:06 Guiding AI Content Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

In dieser Episode diskutieren Björn Darko und Christopher Wagner den Google Leak, der im Mai 2024 über 2.500 interne Dokumente von Google enthüllte. Die Dokumente geben Einblicke in Googles Ranking-Logik und die Bedeutung von Klickdaten. Die Diskussion umfasst die Auswirkungen des Leaks auf die SEO-Strategien, die Rolle von NuffBoost als wichtiges Ranking-Signal, verschiedene Klickarten und deren Einfluss auf das Ranking sowie die Bedeutung von Nutzerverhalten und Markenvertrauen. In dieser Diskussion werden zentrale Themen des SEO behandelt, darunter die Bedeutung von Entitäten und Konzepten, die Customer Journey, User Intent, die Rolle von Qualitätsinhalten und die Messbarkeit von SEO-Erfolgen. Die Gesprächspartner betonen die Notwendigkeit, SEO-Strategien an die sich verändernden Anforderungen des Marktes und der Nutzer anzupassen, insbesondere im Kontext von KI und UX. Es wird auch diskutiert, wie sich bewährte SEO-Prinzipien in der heutigen Zeit bewähren und welche praktischen Schritte Unternehmen unternehmen können, um ihre SEO-Strategien zu optimieren.takeawaysDer Google Leak bietet tiefere Einblicke in die Ranking-Logik.NuffBoost ist ein entscheidendes Ranking-Signal für Google.Klickarten werden in Good und Bad Klicks unterteilt.Read Detection hilft Google, das Nutzerverhalten zu verstehen.Markenvertrauen beeinflusst die Klickrate erheblich.Kleinere Marken sollten sich auf spezifische Themen konzentrieren.Die Qualität der Inhalte ist entscheidend für das Ranking.Google speichert Klickdaten über längere Zeiträume.Nutzerverhalten wird durch verschiedene Faktoren beeinflusst.SEO-Strategien sollten auf den Google Leak basieren. Entitäten und Konzepte sind entscheidend für SEO.Die Customer Journey muss ganzheitlich betrachtet werden.User Intent spielt eine zentrale Rolle in der SEO-Optimierung.Qualitätsinhalte sind nach wie vor wichtig für den Erfolg.Messbarkeit von SEO-Erfolgen ist entscheidend für die Strategie.Webseitenentwicklung muss die Nutzererfahrung in den Fokus rücken.SEO-Prinzipien bleiben beständig, auch in Zeiten von KI.Die Zusammenarbeit zwischen UX und SEO ist unerlässlich.Praktische Ableitungen aus SEO-Daten sind notwendig.Content bleibt ein zentraler Faktor im SEO.Chapters00:00 Einführung in den Google Leak05:46 Einschätzung der Auswirkungen des Leaks09:07 Die Rolle von NuffBoost im Ranking-System12:12 Klickarten und ihre Bedeutung für SEO14:59 Read Detection und Nutzerverhalten18:00 Markenvertrauen und seine Auswirkungen auf Klicks21:18 Entitäten und Konzepte im SEO22:27 Die Customer Journey und User Intent24:28 Praktische Ableitungen für SEO-Strategien27:52 Qualitätsinhalte im SEO-Zeitalter30:16 Messbarkeit von SEO-Erfolgen34:00 Webseitenentwicklung im KI-Zeitalter37:22 Beständigkeit der SEO-Prinzipien39:06 UX und SEO: Zusammenarbeit für bessere Ergebnisse

Today we dive into the five essential components that every growing TPT business must prioritize, regardless of how busy life gets. These strategies separate successful sellers from those who struggle to gain traction in the marketplace.• Consistent product creation remains critical for driving traffic and sales, even during busy seasons• Market research should precede all product development to ensure you're creating resources buyers actually want• Long-term marketing strategies that build organic traffic are essential for sustainable growth without constant content creation• Continuous learning from other successful sellers provides fresh ideas and keeps you from falling into stagnant routines• Strategic SEO implementation is non-negotiable for visibility and is often the simplest way to boost revenueDon't miss Teacher Seller Summit this June! Grab your free ticket through the link in the description to access 19 mini masterclasses, meet other sellers, and learn tools to grow your TPT business.Get your ticket to the Teacher Seller's Summit:https://laurenfulton.krtra.com/t/oTIxSLPqfhYfCheck Out "4 TpT Seller Tips from an 8 Year Teachers Pay Teachers Seller":https://www.youtube.com/watch?v=X1Fg-k3huqsCheck Out "SEO Strategies for Top TPT Listings":https://www.youtube.com/watch?v=04Qlg2ZgDFACheck Out "SEO Best Practice for Your TPT Business with Kristen Doyle":https://www.youtube.com/watch?v=eHSG4TZWcX0Check Out My YouTube Channel:https://www.youtube.com/c/laurenfultonMy Instagram:https://www.instagram.com/laurentschappler/My Other YouTube:https://www.youtube.com/@LaurenATschFree Rebranded Teacher Facebook Group:https://www.facebook.com/groups/749538092194115 Support the show

Send us feedback/questions via TextToday we kick things off with insights into the ever-changing world of podcast advertising—where should ads go, how many is too many, and can you make money without alienating your audience? From discussing the chaos of TV ad breaks to sharing smart strategies for host-read sponsorships, Dave and Jim dig into the nuts and bolts of monetizing podcasts while keeping listeners happy.Sponsors:PodcastBranding.co - They see you before they hear youBasedonastruestorypodcast.com - Comparing Hollywood with History?Mentioned In This EpisodeSchool of Podcastinghttps://www.schoolofpodcasting.com/joinPodpagehttp://www.trypodpage.comHome Gadget Geekshttps://www.homegadgegeeks.comEcamm Livehttps://supportthisshow.com/ecammSteven Bartlet turns down $100 MillionVideo VersionBrett Cooper on Blake LivelyChapters00:00 Introduction and Greetings00:41 Weather and Coffee Talk01:15 Sponsor Shoutouts02:56 TV Show Commercial Breaks04:01 Podcast Advertising Strategies07:42 Listener Questions and Feedback09:57 Ad Partnerships and Authenticity39:01 Spotify Music Copyright Issues43:22 Rebranding Your Podcast: Announcing Changes44:41 Importance of Consistent Communication47:02 SEO Strategies for Podcasting47:49 Generative AI and the Future of SEO48:51 Listener Engagement and Show Identity53:46 Challenges and Benefits of Podcasting 2.056:49 Monetization and Listener Support57:46 Technical Challenges in Podcasting01:03:56 The Future of Podcasting and Open Standards01:25:27 Wrapping Up and Community SupportFeatured Supporters: Jill and Alison from the Keep the Flame Alive Podcast.The podcast for fans of the Olympics and Paralympics at flamealivepod.com Podcast Hot SeatGrow your podcast audience with Podcast Hot Seat. We help you do more of what is working, and fine tune those things that need polished. In addition to the podcast audit, you get a FREE MONTH at the School of Podcasting (including more coaching). Check it out at https://www.podcasthotseat.com/storeYour Audience Will Thank You! Want more shows from Dave? Check out EVERYTHING Dave does at powerofpodcasting.comSupport the showBE AWESOME!Thanks for listening to the show. Help the show continue to exist and get a shout-out on the show by becoming an awesome supporter by going to askthepodcastcoach.com/awesome

Struggling to integrate AI into your marketing strategy? AI SEO expert Prerak Mehta reveals how entrepreneurs can leverage artificial intelligence tools without fearing job replacement in this tactical episode of The Play Big Faster podcast.  Discover how Gemini connects with Google Keyword Planner to extract valuable data completely free, giving you an edge in the evolving SEO landscape. You'll learn: why AI complements rather than replaces human work, how to choose between leading AI platforms for your specific needs, and strategies for building topical authority that Google rewards. Perfect for business owners wanting an inbound lead generation system without hefty investments. Prerak shares insights from his custom GPT tools designed to help answer HARO queries, optimize page elements, and improve CTR rates. Listen now to transform your approach to AI and SEO marketing

AI-Overviews in Google, die Perplexity Suchmaschine, ChatGPT... Um auch weiterhin organischen Traffic über Suchmaschinen (oder Antwortmaschinen) zu bekommen, müssen wir unsere SEO-Strategien nach und nach etwas anpassen. In dieser Folge teilen wir eine SEO-Strategie mit dir, welche nicht neu ist, unserer Meinung nach aber großes Potenzial für Sichtbarkeit in KI getriebenen Suchen bietet. Und natürlich sind wie üblich eine Menge Praxisbeispiele dabei, genau wie ein Mix unserer Meinungen der aktuellen Entwicklungen.

Welcome to episode 275 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Lindsey Busfield, Vice President of Optimize My Firm, an SEO and content marketing agency responsible for some of the nation's most powerful law firm websites. Lindsey works with numerous personal injury attorneys who have been burned by other SEO agencies. She has created a business model that addresses major issues in the industry, such as overpromising, underdelivering, and locking clients into long-term contracts. Additionally, Lindsey hosts the Personal Injury Marketing Minute podcast, where she dives into marketing, business development, and intriguing cases in the personal injury world. Lindsey is also a proud mom of two girls and will gladly talk your ear off about pickleball if given the chance. What listeners will learn in this episode: 1. Search Term Strategy and Tools - Importance of targeting specific search terms to attract potential clients. - Consider using long-tail keywords related to specific situations. - Utilize tools like Semrush to identify relevant search terms. - Explore "People also ask" on Google for frequently asked questions. 2. Content Accessibility and Inclusivity - Tailor content to your target audience by writing at an accessible reading level. - Make content easier to understand, especially for non-native English speakers. - Provide translations in different languages, such as Spanish, to reach a broader audience. - Use inclusive language and strategies to improve accessibility for diverse readers. 3. Quality Content and Backlinking - Focus on creating human-centered content that provides valuable information. - Prioritize content that is informative, engaging, and relevant to users. - Build credibility through quality backlinks to your website. - Enhance SEO by obtaining backlinks from trusted and authoritative sources. 4. Monetization Trends and LSAs - Stay prepared for potential monetization of platforms like Google Maps for advertising. - Monitor trends in online marketing that could impact your revenue strategy. - Understand the challenges and opportunities that come with Local Service Ads (LSAs). - Continuously optimize LSAs to maximize their effectiveness and ROI. 5. Learning and Networking for Growth - Attend industry events, such as summits, to learn from peers and experts. - Participate in discussions to stay updated on industry changes and best practices. - Leverage networking opportunities to form valuable connections for growth. - Use networking as a way to gain insights and enhance your online marketing strategies. - This version includes four aligned bullet points for each numbered heading, ensuring consistency across all sections.   Resources:  Website www.optimizemyfirm.com/personal-injury, Podcast www.optimizemyfirm.com/podcasts, Facebook https://www.facebook.com/optimizemyfirm Twitter https://x.com/optimizemyfirm LinkedIn https://www.linkedin.com/in/lindsey-busfield/ LinkedIn www.linkedin.com/company/optimizemyfirm   Additional Resources:    https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Key TakeawaysWhat Is GEO?: Generative engine optimization refers to tailoring your content for AI-powered answer engines like ChatGPT and Claude—not just traditional search engines.From Keywords to Context: Search is shifting from keyword-based queries to conversational inputs and contextual, semantic understanding.Brand Mentions as the New Backlinks: In LLM-generated answers, offsite presence and brand mentions are becoming more valuable than traditional link-building.Surround Sound SEO Still Wins: Being mentioned across multiple credible platforms increases your chances of appearing in AI-generated outputs.Prompt Design & Data Quality Matter: Feeding models structured data, detailed context, and proprietary insights improves visibility and usefulness.AI Isn't Replacing Google—Yet: AI tools like ChatGPT expand how we find information, but don't fully replace deterministic, fact-based search.B2B Buyers Use Both Channels: AI tools may be used for early discovery, but buyers still verify information with Google before making decisions.Show LinksConnect with David Khim on LinkedIn and TwitterConnect with Alex Birkett on LinkedIn and TwitterConnect with Allie Decker on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or TwitterWhat is Kitchen Side?One big benefit of running an agency or working at one is you get to see the “kitchen side” of many different businesses; their revenue, their operations, their automations, and their culture.You understand how things look from the inside and how that differs from the outside.You understand how the sausage is made. As an agency ourselves, we're working both on growing our clients' businesses as well as our own. This podcast is one project, but we also blog, make videos, do sales, and have quite a robust portfolio of automations and hacks to run our business.We want to take you behind the curtain, to the kitchen side of our business, to witness our brainstorms, discussions, and internal dialogues behind the public works that we ship.Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

Subscribe to the ECB newsletter: https://newsletter.ecommercecoffeebreak.com/ ---In this episode, we dive into how AI can boost your organic traffic and improve your SEO strategy. Mike Simmons, CEO of Plug In Useful, shares insights on using AI tools to help Shopify store owners compete in the crowded SEO landscape, save time on optimization, and grow organic traffic without relying on paid ads. Discover how Plug In AI makes SEO accessible and affordable for e-commerce businesses of all sizes.Topics discussed in this episode:- Why is organic traffic still hard for Shopify brands to get.- How does Google's ad focus impact your SEO strategy.- What mindset do you need to win in SEO today.- Why is AI the key to faster, easier SEO.- How does Plug In AI optimize Shopify content automatically.- What's the best mix of AI and manual SEO control.- Why you must speak to both customers and Google bots.- How AI can optimize 20,000 SKUs in hours.- What results can you expect in the first 60 days.- Why now's the time to prioritize SEO for long-term growth.Links & Resources Website: https://pluginuseful.com/Shopify App Store: https://apps.shopify.com/plug-in-ai-seo-optimizerGet access to more free resources by visiting the show notes athttps://tinyurl.com/3uz99evmMORE RESOURCES Enjoying this episode? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ Store Optimization Beginners Guide: Instant PDF Download! It's FREE.

Is link building dead? Or is it still a viable strategy? Ivana Flynn returns to iGaming Daily, sponsored by Optimove, with her team of zombies, two of the foremost experts in link building to answer just that. After hearing that SEO, and many of its elements are dead for many years now, Ivana, Nimrod and Tamara get into this topic and discuss the state of off-page SEO in the SEO space, whether its still relevant, or possibly even more relevant than ever, whether brands have lost their way with off-page SEO and much more. The trio also discuss link-building philosophy, what a good link-building strategy looks like, the difference AI has made to off-page SEO, and share some incredible insight on link-building in 2025.Host: Ivana FlynnGuest: Nimrod Horwitz, Tamara NovitovicProducer: Anaya McDonaldEditor: Scott FultoniGaming Daily is also now on TikTok. Make sure to follow us at iGaming Daily Podcast (@igaming_daily_podcast) | TikTok for bite-size clips from your favourite podcast. Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service. 

AI technology is moving fast! Are you keeping up? Today, we explore more of the latest podcasting news, like Gemini's new workflow builder that acts like a virtual team. We also uncover social media shifts, including Instagram's 2025 growth tips from its CEO, Adam Mosseri. Later in the show, we dig into podcast discoverability with fresh insights on what show notes really do for your reach and some considerations to take into account with the progression of AI-powered search engines.Episode Highlights: [02:57] Sponsorship Opportunities for the Empowered Podcasting Conference[04:39] Podcasting News and Updates[07:53] Quill Podcast Awards 2025[10:38] Acast and Super Cast Partnership[14:33] Gemini AI Updates[28:04] Instagram Posting Strategies[28:59] Leveraging Direct Messages for Engagement[30:01] SEO and Content Discovery on Instagram[31:30] Prioritizing Original Content[32:06] Optimal Length and Content Formats for Reels[35:47] YouTube's Policy Changes[37:03] Podcast Show Notes and SEO Strategies[48:43] Buzzsprout's Tools for Podcasters[51:11] Future of SEO with AILinks & Resources: The Podcasting Morning Chat: www.podpage.com/pmcJoin The Empowered Podcasting Facebook Group:www.facebook.com/groups/empoweredpodcasting⁠Podnews: www.Podnews.netDescript Released v112: https://descript.canny.io/changelog/release-version-112?Riverside AI Dubbing:https://www.instagram.com/reel/C7wq3z6y3E5/Quill Podcasting:https://www.quillpodcasting.com/qpa/quill-podcast-awardsAlternative Podcast Description Practices: https://podcaststrategy.substack.com/p/this-shocked-meGemini Flows: https://workspace.google.com/blog/product-announcements/new-ai-drives-business-resultsAcast Teams up with Supercast: https://podnews.net/press-release/acast-supercast? The head of Instagram reveals secrets to growing in 2025:https://www.youtube.com/watch?v=b_MGyd8TKdQRemember to rate, follow, share, and review our podcast. Your support helps us grow and bring valuable content to our community.Join us LIVE every weekday morning at 7am ET (US) on ⁠Clubhouse⁠: ⁠⁠ https://www.clubhouse.com/house/empowered-podcasting-e6nlrk0w⁠Brought to you by⁠ ⁠iRonickMedia.com⁠⁠ and ⁠⁠NextGenPodcaster.com⁠⁠Please note that some links may be affiliate links, which support the hosts of the PMC. Thank you!--- Send in your mailbag question at:⁠ https://www.podpage.com/pmc/contact/⁠ or ⁠marc@ironickmedia.com⁠Want to be a guest on The Podcasting Morning Chat? Send me a message on PodMatch, here: ⁠https://www.podmatch.com/hostdetailpreview/1729879899384520035bad21b⁠

In this Kitchen Side episode of The Long Game Podcast, the Omniscient Digital team reflects on their experiences at SPRYNG, a standout B2B marketing conference in Austin. The conversation blends AI experimentation, prompt engineering, and the future of creativity with philosophical reflections on human connection, authenticity, and the soul of marketing. They explore why many AI users are missing the point by chasing “best practices,” and how real breakthroughs come from first-principles thinking and creative risk-taking. The episode also dives into the power of in-person events, emotional resonance, and inefficient—but high-value—tactics like dinners, meetups, and personal storytelling that can't be scaled.Key TakeawaysAI and Prompting from First Principles: Real innovation with AI comes not from templates or best practices, but from individual experimentation and intent.Four Modes of AI Maturity: From microtasker to teammate, AI can scale with how deeply users integrate it into their workflow.The Importance of Human Vibes: Tactical content aside, the SPRYNG conference reminded marketers that human connection and emotion matter more than metrics.Don't Optimize for the Median: Taking every piece of feedback can dilute differentiation—stand firm in your positioning.Community as a Business Superpower: Relationships built at events, meetups, and over meals have long-term impact beyond immediate ROI.Efficient Growth vs. “Inefficient” Magic: Some of the most meaningful, high-ROI activities are hard to measure—like handwritten notes, founder dinners, and late-night talks.Where's the Soul in AI Content?: As AI floods the web, standout content will come from real human stories, creativity, and nuance—not mass automation.Show LinksConnect with David Khim on LinkedIn and TwitterConnect with Alex Birkett on LinkedIn and TwitterConnect with Allie Decker on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or TwitterWhat is Kitchen Side?One big benefit of running an agency or working at one is you get to see the “kitchen side” of many different businesses; their revenue, their operations, their automations, and their culture.You understand how things look from the inside and how that differs from the outside.You understand how the sausage is made. As an agency ourselves, we're working both on growing our clients' businesses as well as our own. This podcast is one project, but we also blog, make videos, do sales, and have quite a robust portfolio of automations and hacks to run our business.We want to take you behind the curtain, to the kitchen side of our business, to witness our brainstorms, discussions, and internal dialogues behind the public works that we ship.Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

This is going to be big. SEO Week 2025 is happening at the end of this month!.  Held from April 28th to May 1st in New York City, this conference brings together a powerhouse of 40+ speakers to discuss the seismic shifts in SEO, including generative AI and its profound implications on search dynamics. Join Erin Sparks, Garrett Sussman, and Mike King as they share tales from the frontlines of SEO innovation. The conference is set to be groundbreaking. Thematic days are focused on the Science, Psychology, Ecosystem, and Future of SEO. Special guest Will Critchlow joins us with his fascinating take on how AI-powered searches are subtly yet drastically altering E-commerce strategy, giving a sneak peek into what to expect at the NYC event. Hold on tight because this isn't just a conference—it's a seismic shift poised to redefine SEO. Lily Ray, JR Oakes, and Jori Ford join the show and share a bit of their presentations that will happen at the conference. Get their takes on how important this conference is set to be! Ready to transform your SEO perspective? Tune in for the full scoop on how to snag a ticket, and don't miss the chance to join us and the leading minds in search at this one-of-a-kind event! We have a free, full-week ticket giveaway for SEO Week! Simply share the EDGE of the Web LinkedIn post to enter a raffle for a full ride to the biggest SEO conference in recent history! Key Segments: [00:00:34] Introducing SEO Week: April 28 - May 1 [00:01:13] Mike King and Garrett Sussman of iPullRank [00:01:33] What is Different about this Conference? [00:03:58] Themes of the Conference [00:05:17] Speaker Insight: Will Critchlow, Ecommerce SEO [00:14:26]  SEO Week: Cindy Krum [00:15:19] SEO Week: Tom Critchlow [00:15:57] Speaker Insight: Lily Ray, History of Google [00:21:32] EDGE of the Web Ticket Giveaway! $1200 Value [00:24:54] SEO Week: Wil Reynolds [00:25:28] Speaker Insight: JR Oakes, LLMs and AI [00:26:15] SEO Week: Crystal Carter [00:35:01] SEO Week: Aleyda Solis [00:38:26] Speaker Insight: Jori Ford, Crawler Logs for SEO [00:48:26] SEO Week: Ross Simmonds [00:49:11] SEO Week: Devin Bramhall [00:50:32] Mike King: Relevance Engineering [00:55:00] The SEO Gestalt - Learn about it in New York [00:58:07] Some of the Line Up of Speakers Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site Resources: SEO Week EDGE of the Web LinkedIn page (for the giveaway!)

The number one question we're asked is, “How do I improve my website's position online?” It's a great question and you may be surprised at how simple some of the steps are to rise in Google rank. Today, we'll scratch the surface on how you can start improving your ranking through some common SEO (search engine optimization) best practices. Free, organic traffic is the goal, we want to help you achieve it! In this episode, we'll go over:Some SEO basicsWhy organic website traffic is importantThe three critical parts of SEOWhy keywords, target audience, and user experience are important Google Business Profile (formerly Google My Business) And, more!Are you ready to propel your practice? Let's do it!Episode Webpage - https://propelyourcompany.com/improve-clinics-website-position/Send in your questions. ❤ We'd love to hear from you! ⚡ Free Workshop + Bonus ⚡How to Dominate the First Page of Google and Get More New Patients Without Spending Money on AdsRank at the top of Google and get free website traffic. Join me in the workshop and find out how! https://propelyourcompany.com/learn Let's Stay Connected: Website Free SEO Training

Chris Raulf, founder of Boulder SEO Marketing, discusses the integration of AI with micro-SEO strategies. He explains how leveraging artificial intelligence can enhance the precision and effectiveness of SEO tactics, particularly through Boulder SEO Marketing's unique Micro-SEO Strategy℠. This approach not only sharpens targeting but also significantly boosts conversion rates by adapting to the dynamic digital landscape. Today, Chris shares insights on optimizing SEO practices to achieve superior search engine visibility and business growth. Show NotesConnect With: Chris Raulf: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of The Long Game Podcast, Alex Birkett interviews Alice Wyatt, a B2B fintech marketing leader with experience at Codat, Bloomreach, and Adyen. Alice shares how her personal journey of building community and maintaining sanity in a fast-paced city like New York connects with her marketing philosophy: agile, people-first, and impact-driven. The conversation explores person-based marketing (PBM), the limits of MQLs, aligning sales and marketing teams, and embracing adaptability in an AI-disrupted world. Alice also reflects on how her approach to building community mirrors how great marketing is done: with empathy, boldness, and a willingness to challenge the status quo.Key TakeawaysFrom ABM to PBM: Moving beyond account-based strategies to person-based marketing creates deeper personalization and stronger alignment with buying behavior.MQLs Are Outdated: Relying on MQLs limits alignment; marketing and sales need shared, outcome-driven goals instead.Adaptability Over Tactics: Successful marketers focus on business outcomes and adapt tactics as priorities shift—agility trumps specialization.AI Is Redefining Roles: AI is reshaping marketing roles, requiring teams to adopt tools while maintaining strategic thinking and creativity.Community as a Superpower: Whether in marketing or life, building and contributing to genuine communities creates long-term value.Hire for Resilience and Curiosity: Non-traditional backgrounds (e.g., comedy, hospitality) often produce standout BDRs with adaptability and EQ.Thought Leadership ≠ Press Releases: Modern thought leadership means leading with perspective, not parroting trends or relying on legacy PR tactics.Show LinksVisit Alice's Forbes Council for Marketing ExpertsConnect with Alice Wyatt on LinkedInConnect with Alex Birkett on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or TwitterPast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

Kaspar Szymanski, a former senior member of the Google Search Quality Team, joins Jack Chambers-Ward to discuss what's important in SEO in 2025.They discuss cutting through the noise to focus on impactful strategies for businesses and cover topics ranging from the hidden value of server logs to a holistic approach to SEO.Links to follow Kaspar:Website: https://www.searchbrothers.com/LinkedIn: https://www.linkedin.com/in/kasparszymanski/Bluesky: https://bsky.app/profile/seozen.com Links/resources:https://searchengineland.com/seo-noise-vs-signals-449671https://searchengineland.com/forget-pagerank-focus-on-ranking-437676https://searchengineland.com/why-server-logs-matter-for-seo-378199https://searchengineland.com/10-reasons-seo-just-like-fitness-260070Chapters00:00 Introduction02:45 Sponsor: AlsoAsked04:10 Welcome Kaspar Szymanski05:38 Navigating Google Updates12:11 The Role of Server Logs in SEO20:28 Branding and SEO: A Crucial Connection35:52 Leveraging Bing and Other Search Engines38:43 Exploring Webmaster Tools and Alternatives40:23 SEO Strategies for Small Businesses42:45 The Risks and Rewards of Backlink Marketplaces49:40 The Importance of a Holistic SEO Approach59:21 Interdisciplinary Nature of SEO01:15:04 Outro and Upcoming Episodes

Step into the future of SEO with the EDGE, where Cyrus Shepard reveals how to harness the power of personal content and brand authority in a world increasingly influenced by AI. Learn why authenticity and unique perspectives are your new best friends in the digital arena. We unpack a treasure trove of insights with Cyrus, covering the key concepts of modern SEO: the importance of brand searches, building authority through expert imagery, and the critical need to integrate personal experience. Discover how Google's shifting algorithms and Quality Raters Guidelines are reshaping the landscape, requiring a pivot from traditional keyword-heavy strategies to a more holistic, value-driven approach. Cyrus shares firsthand experiences from his time as a Quality Rater, offering a rare glimpse into how Google evaluates experience and authenticity. Find out why now is the time to invest in unique, non-scalable content that showcases your expertise and passion, setting your brand apart from AI-generated noise. Brand is the play, folks.  Key Segments [00:06:59] Brand Building for AI Defense [00:10:21] EDGE of the Web Title Sponsor: Site Strategics [00:12:48] "Images as Essential Content" [00:16:39] EDGE of the Web Sponsor: InLinks [00:18:49] Challenging SEO Quality Rater Role [00:21:13] Evaluating Experience for Google Rankings [00:24:23]  People-Focused Content [00:29:41] EDGE of The Web Sponsor: Wix Studio [00:33:04] Personalization: Your Company's Unique Edge [00:36:59] Evolving Strategies for Affiliate SEO [00:39:17]  Launching New SEO Marketing Directory: Zippy List Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site Inlinks: https://edgeofthewebradio.com/inlinks  Wix: http://edgeofthewebradio.com/wix Follow Our Guest: X: @CyrusShepard X: @ZyppySEO LinkedIn: Cyrus Shepard Resources: Zippy SEO Company List

Ask Me Your SEO Questions!In this episode, I explore how combining your social media and SEO strategies can drive massive growth for your brand. Learn practical tips to boost visibility, attract the right audience, and turn engagement into conversions! Grow your business with SEO by using the exact strategy I use with multimillion dollar companies: The Complete Beginner's SEO Course Is Here Enroll Here!Head to www.theplansuccess.com where you can get started on your SEO journey for free with some great free resources like the beginner's small business starter guide!And if you're not already, follow me over on Instagram for easy SEO tips!Website: theplansuccess.comInstagram - @theplansuccess

Too many businesses fall into the trap of trusting SEO agencies that overpromise and underdeliver, leaving them frustrated and out thousands of dollars. The real problem isn't just bad strategy—it's the lack of transparency, measurable results, and a true understanding of what drives revenue. Digital marketing shouldn't feel like a black hole where money disappears with little return. When done right, your online presence becomes more than just visibility; it turns into a predictable, scalable source of qualified leads and sales. The key is focusing on strategies that actually move the needle, not just vanity metrics. https://www.youtube.com/watch?v=d5sKBz-ps7s Cody Jensen is the founder and CEO of Searchbloom, a top SEO firm specializing in data-driven digital marketing. With experience at Google and major advertising agencies, he has built a reputation for delivering transparent, high-impact SEO strategies. His expertise focuses on mid-market e-commerce and multi-location businesses, utilizing his A.R.T. (Authority, Relevancy, Technology) methodology to drive results. Today, he discusses the power of SEO, explaining how businesses can leverage search optimization to enhance online visibility and maximize profitability. Stay tuned! Resources Searchbloom collaborates with our partners to develop comprehensive digital marketing strategies that are predictable, repeatable, and, most importantly, yield strong returns. Connect with Cody Jensen on LinkedIn Follow Searchbloom on Facebook

Struggling to outrank big competitors in Google search? In this episode of the Duct Tape Marketing Podcast, I chat with Sam Dunning, founder of Breaking B2B and expert in SEO for revenue—not vanity metrics. Sam reveals how businesses can escape the traffic trap, leverage long-tail SEO, and optimize for Google rankings that actually drive leads and sales. If you want to boost organic traffic, adapt to AI-driven search changes, and build a smarter SEO strategy, this episode is packed with actionable insights! Today we discussed: [00:00] Opening [00:09] Introducing Sam Dunning [00:31] Approach to SEO Strategy [03:42] SEO Isn't for Every Business [06:21] SEO is a Long-term Game [08:53] Your Marketing Niche [13:00] Google Search vs AI Search [15:24] SEO and Local Search [18:46] Where to Start with SEO More About Sam Dunning: Check out Sam Dunning's Website: https://breakingb2b.com Connect with Sam Dunning's on LinkedIn: https://www.linkedin.com/in/samdunning/ Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

Points of Interest01:09 – 01:46 – Meet Today's Guest: Mari-Liis Vaher: Marketing pro, entrepreneur, and author of The Greatest Marketer in the World, Mari-Liis is here to help agencies prove their value and keep clients happy.03:04 – 03:40 – The Big Marketing Trust Issue: Ever had a client drop you out of nowhere, even though you were hitting all their goals? Mari-Liis explains why so many agencies struggle to prove their worth.07:10 – 07:57 – Marketing Is More Than Just Ads: Think marketing is just running social media and ad campaigns? Mari-Liis breaks down why it's actually a full system that needs to align with sales and leadership.11:51 – 12:36 – Scaling vs. Burning Out: Mari-Liis shares the hard lessons from running (and exiting) a seven-figure agency—why she left behind endless client work to build something more sustainable.17:04 – 17:46 – The Power of the “MIP Hour”: Setting aside an hour of focused, distraction-free work time each day can be a total game-changer for your productivity and stress levels.24:47 – 25:26 – Don't Just Take Clients at Their Word: When a client asks for SEO, Facebook ads, or a website, do you ask why? Mari-Liis explains why digging deeper leads to better results.28:24 – 29:06 – The #1 Killer of Good Marketing: Most marketing doesn't fail because the ideas are bad—it fails because of bad communication. Here's how to make sure everyone's on the same page.37:41 – 38:30 – Why Keeping Clients in the Loop Is Everything: If you're not giving your clients updates, they're making up their own (usually bad) stories about what's happening. Avoid that trap!42:42 – 43:07 – Freebies & Book Launch: Get Mari-Liis' free productivity guide, take a DISC personality test, and get early access to The Greatest Marketer in the World!Show NotesFree Productivity Guide for Overwhelmed Marketers - Learn how to work smarter, not harder: Download Here Free DISC Personality Type Test to Boost Your Impact in Communication – Understand how to communicate effectively in sales and marketing: Get It Free With Code MARCEL (this is a paid tool but with the coupon MARCEL, it is possible to download it for free.)Book Coming Soon: TheGreatestMarketer.comConnect with Mari-Liis:WebsiteLinkedInInstagramFacebookTikTokLove the PodcastLeave us a review here.

In this episode of The Long Game Podcast, Alex Birkett sits down with Molly St. Louis, an award-winning multimedia marketer with experience in PR, content, and video strategy. Molly shares her journey from theater and journalism to leading marketing at high-growth startups, explaining how storytelling, creativity, and entertainment principles can elevate B2B marketing. The discussion covers how to craft bold marketing initiatives, the changing landscape of PR, and why video remains an underutilized asset in B2B. They also dive into thought leadership, media trends, and how brands can build credibility in a noisy digital world.Key TakeawaysCreativity in B2B Marketing: Borrowing storytelling techniques from entertainment can make B2B content more engaging.The Changing Role of PR: Traditional media placements are less impactful today, requiring an integrated, multi-channel approach.Why Video is Underutilized in B2B: Despite its effectiveness, many brands still hesitate to invest in high-quality video content.Thought Leadership is Not Just About Visibility: It's about offering unique perspectives, not just repeating industry trends.Earned Media vs. Owned Media: Press mentions help credibility, but companies must distribute and repurpose coverage for real impact.Micro-Audiences Over Virality: Niche content that resonates with the right people is often more valuable than mass exposure.Pattern Recognition in Marketing: Leveraging data and customer insights can help brands make better creative decisions.Show LinksConnect with Molly St. Louis by visiting Mosaic Group MediaConnect with Alex Birkett on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or TwitterPast guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

281: Creating an SEO Strategy with Pinterest    On the podcast today is Julia Bocchese, an SEO and Pinterest consultant for small businesses in the creative industry. We're discussing business strategy for interior designers, covering essential strategies for your website, Pinterest direction, and SEO. Julia shares some simple, actionable reminders that will help position your business to be found online. If you're an interior designer looking to improve your digital presence, this episode is packed with expert tips to enhance your strategy and grow your business. Tune in to learn how to effectively optimize your online strategy!  Topics Mentioned: SEO strategy Social Media Management Google Business Profile Website Content Key Thoughts:  Knowing who you are, what you do, who you serve, how you serve them, and being very clear with that on the website is important.  Michele Williams    Whatever blog posts, portfolio photos, or things like that that you have, that's going to dictate your strategy on Pinterest.  Julia Bocchese    What we're really trying to do is create this big communication and feedback loop, that runs through all of our Instagram, Facebook, LinkedIn, and all the different socials that we're using trying to keep everything connected in this little ecosystem so that people are staying within your ecosystem.   Michele Williams    In terms of the type of content, I do recommend thinking about what your ideal client would be searching for, and what would be beneficial to them.   Julia Bocchese    Contact Michele: Email: Team@ScarletThreadConsulting.com Facebook: Scarlet Thread Consulting Instagram: @ScarletThreadATL Website: ScarletThreadConsulting.com LinkedIn: Michele Williams Contact Julia: Email: julia@juliareneeconsulting.com  Instagram: @uliareneeconsulting Website: https://juliareneeconsulting.com/  LinkedIn: julia-bocchese References and Resources: Work with Me The Designers' Inner Circle - Become a Member Today    Financial Courses at Scarlet Thread Consulting CFO2GO Julia's SEO Freebie

In this Kitchen Side episode of The Long Game Podcast, Alex, David, and Allie continue their in-person discussion in New York City, diving into marketing trends, proprietary data, and the role of differentiation in an AI-dominated landscape. They examine the shifting value of MQLs, how AI is automating SEO and marketing tasks, and why trust and credibility are the new forms of scarcity. The conversation also covers how companies can leverage original data, the intersection of brand and demand, and why marketers must rethink what truly adds value in the era of automation.Key TakeawaysThe Declining Value of MQLs: Traditional lead qualification models are losing effectiveness as buyer behavior evolves.AI and Automation in SEO: AI is automating repetitive SEO and marketing tasks, forcing companies to find new competitive advantages.Trust and Credibility as Scarcity: As automation floods the internet with content, trust and credibility are becoming key differentiators.Proprietary Data as a Competitive Edge: Unique data insights—both structured and unstructured—will be essential for creating valuable, non-generic content.The Future of Content in an AI World: The bar for content quality is rising, making originality and brand-driven storytelling more critical.Brand Affinity vs. Brand Awareness: Companies must focus on deeper brand affinity rather than just broad brand visibility to drive long-term success.Marketing's Role in Differentiation: Success will come from unique perspectives, creative execution, and human-driven insights rather than automated outputs.Show LinksConnect with David Khim on LinkedIn and TwitterConnect with Alex Birkett on LinkedIn and TwitterConnect with Allie Decker on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or TwitterWhat is Kitchen Side?One big benefit of running an agency or working at one is you get to see the “kitchen side” of many different businesses; their revenue, their operations, their automations, and their culture.You understand how things look from the inside and how that differs from the outside.You understand how the sausage is made. As an agency ourselves, we're working both on growing our clients' businesses as well as our own. This podcast is one project, but we also blog, make videos, do sales, and have quite a robust portfolio of automations and hacks to run our business.We want to take you behind the curtain, to the kitchen side of our business, to witness our brainstorms, discussions, and internal dialogues behind the public works that we ship.Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

Join us as Cyrus Shepard shares the evolving relationship between brand and SEO, setting the stage for businesses to thrive in today's digital landscape.  Explore the profound shifts that are shaking up the old-school SEO world. From understanding Google's reliance on brand as a filter to discovering which digital strategies can enhance your site's authority without solely focusing on keywords, we've got the latest insights. Care to rethink your link strategy? Discover how anchor texts can shape your brand's perception and influence your rankings in this domain-driven age. Erin and Cyrus explore fresh approaches that every good SEO should consider adopting. Don't miss out on this Zippy discussion where we explore the starting point for building a brand that impacts SEO.  We would always love a review! Go to RateThisPodcast/EDGE and let us know what you think about this interview! Key Segments: [00:07:33] Measuring Brand Impact in SEO [00:15:54] EDGE of the Web Title Sponsor: Site Strategics [00:18:53] Essential Brand Marketing Basics  [00:21:47] Off-Site Brand Engagement Strategies [00:24:47] Evolving SEO: Personal Experience Matters [00:27:23] Future-Proof Your Content Strategy [00:30:43] EDGE of The Web Sponsor: Wix Studio [00:33:37] Mirror, Image, and SEO Authority Thanks to Our Sponsors! Site Strategics: http://edgeofthewebradio.com/site Wix: http://edgeofthewebradio.com/wix Follow Our Guest: X: @CyrusShepard X: @ZyppySEO LinkedIn: Cyrus Shepard Resources: Zippy SEO Company List

Welcome back to another Follow Through Friday on the Simple and Smart SEO Show!

In this Kitchen Side episode of The Long Game Podcast, Alex, David, and Allie record their first in-person conversation in New York City. The episode revolves around insights gathered from dozens of marketing leaders, discussing SEO traffic declines, AI's real impact on marketing, attribution challenges, and the balance between brand and demand generation. The team reflects on how companies are adapting to falling organic traffic, the rise of video SEO, and why traditional top-of-funnel strategies are losing effectiveness. They also explore the importance of customer research, the disconnect between social media conversations and real-world priorities, and how teams can align leadership expectations with evolving marketing realities.Key TakeawaysSEO Traffic Declines: Nearly every marketing leader interviewed reported a drop in organic traffic, leading to internal strategy shifts and leadership concerns.AI in Marketing Operations: While AI is not yet a core part of content creation, teams are leveraging it for keyword research, automation, and efficiency improvements.Video SEO on the Rise: Many companies are prioritizing video content as search engines increasingly favor multimedia formats.Attribution & Leadership Education: As traffic declines, marketers are struggling to shift leadership focus from surface-level metrics (traffic) to real business outcomes (pipeline and revenue).The “Traffic Trap” Problem: Some teams have historically been gold on traffic rather than conversions, forcing a reevaluation of SEO and content strategies.Brand vs. Demand Debate: Companies are reassessing how to balance brand-building efforts with performance-driven demand generation.The Shift in Customer Research & Buying Behavior: Many marketing decisions are now happening outside of trackable systems, making traditional attribution models less reliable.Show LinksConnect with David Khim on LinkedIn and TwitterConnect with Alex Birkett on LinkedIn and TwitterConnect with Allie Decker on LinkedIn and TwitterConnect with Omniscient Digital on LinkedIn or TwitterWhat is Kitchen Side?One big benefit of running an agency or working at one is you get to see the “kitchen side” of many different businesses; their revenue, their operations, their automations, and their culture.You understand how things look from the inside and how that differs from the outside.You understand how the sausage is made. As an agency ourselves, we're working both on growing our clients' businesses as well as our own. This podcast is one project, but we also blog, make videos, do sales, and have quite a robust portfolio of automations and hacks to run our business.We want to take you behind the curtain, to the kitchen side of our business, to witness our brainstorms, discussions, and internal dialogues behind the public works that we ship.Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/

Search engines are shifting, organic visibility is fading, and if you're not evolving, you're losing! In this episode of Lunch with Norm, Norm Farrar sits down with SEO expert Dan Kurtz to uncover the latest SEO and keyword strategies that Amazon sellers and eCommerce brands need to dominate the search results in 2024 and beyond. Join the Beard Nation at https://www.facebook.com/groups/lunchwithnorm Sign up for our Newsletter - https://lunchwithnorm.beehiiv.com/ Thank you to our sponsors! ________________________________________________________ This episode is brought to you by TrueOps: Amazon sellers, stop leaving money on the table! TrueOps helps you reclaim every cent you're owed with cutting-edge tech and just a 10% commission—way less than the industry standard of 25%.

#224: Website Teardown | In this episode, Danielle (Head of Content at Exit Five) hosts a panel with top SEO and content marketing experts: Rita Cidre, Head of Academy at Semrush; Ross Simmonds, CEO at Foundation & Distribution.ai; and Tom Whatley, CEO of Grizzle.Together, they break down real B2B websites, exposing the biggest SEO mistakes and sharing data-driven strategies for improving rankings, content, and conversion rates.Danielle, Rita, Ross, and Tom cover:The most common SEO mistakes B2B marketers are making right nowWhy ranking for the wrong keywords is hurting your pipelineHow to optimize content for scanners, search intent, and conversionsTimestamps(00:00) - – Introduction to Rita, Ross, and Tom (03:50) - – Why SEO has changed and what marketers are getting wrong in 2024 (06:51) - – The impact of AI on SEO and why standing out is harder than ever (08:33) - – Case study: How Pipedrive increased signups by 33% with bottom-of-funnel SEO (10:59) - – The difference between top-of-funnel and bottom-of-funnel content strategies (13:26) - – Why glossary pages aren't enough and what to do instead (16:02) - – The biggest homepage SEO mistakes (live website teardown) (20:45) - – How to structure product and category pages for better rankings (23:39) - – The problem with keyword stuffing vs. real search intent optimization (28:42) - – Why internal linking and URL structure matter for SEO success (33:18) - – How backlinks, brand authority, and digital PR impact rankings (37:12) - – The role of content quality, readability, and formatting for scanners (40:37) - – Common mistakes in blog strategy and how to fix them (45:07) - – Why getting to the point faster improves rankings and engagement (47:43) - – Final SEO takeaways recommendations Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode is brought to you by Customer.io.You know that feeling when you open your inbox, and it's just… noise? Bad marketing. Spam. Most companies are out here just talking at customers, not talking to them.Marketing messages should do more than just land in an inbox – they should create impact and drive real engagement.Customer.io helps companies send smarter, more personalized messages using first-party data. Their platform enables brands to reach customers at the right time, in the right place, on the right channel—whether that's email, SMS, push notifications, or beyond.And the best part is that it's all automated, so you're not just blasting campaigns and hoping for the best. You're running a machine that delivers real, human engagement at scale.7,000+ brands already trust Customer.io to make their marketing feel less like noise and more like connection. Join them by visiting Customer.io to get started. ***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

If you've ever left a doctor's office feeling unheard, struggled with weight gain that doesn't make sense, or been told that birth control is your only solution for PCOS—you're not alone.In this episode, I'm joined by Tallene and Sirak, the duo behind PCOS Weight Loss, to break down what's really happening in the body with PCOS, why so many women feel lost after their diagnosis, and how to take control of your health. We're unpacking the biggest myths about PCOS, why "just eat less and exercise more" doesn't work, and how balancing blood sugar and stress can be game-changers.But this conversation goes deeper than just symptom management. We're diving into the misdiagnosis problem, the link between insulin resistance and fertility, and the real lifestyle shifts that make a difference—without extreme dieting or over-exercising. Plus, we're getting into the benefits of strength training, the impact of dairy and gluten, and the most well-researched supplements for PCOS (that are actually worth your money).If you've ever felt like your body is working against you or you're overwhelmed by conflicting advice, this episode is here to give you clarity.Tallene and Sirak are the husband-and-wife team behind PCOS Weight Loss, a science-backed platform helping women take control of their symptoms through sustainable nutrition, strength training, and lifestyle changes.We Also Discuss:(00:20) PCOS, Reversal, Weight Loss, Pregnancy(05:24) Signs and Symptoms of PCOS(12:50) Hormonal Imbalances in PCOS(23:36) Exercise and Nutrition for PCOS(29:16) Dietary Considerations for Managing PCOS(37:50) PCOS Management(46:14) PCOS Weight Loss Organization OutreachThank You to Our Sponsors:Cronometer: Track your nutrition with precision— Cronometer provides real data on macros, micros, and everything in between for better health and performance. Get 15% OFF!Legion: Use code Tara20 for 20% off your first order and double loyalty cash back any order after that when you shop at LegionAthletics.comBroads: Broads gives you structured, progressive training and a powerhouse community to keep you strong, consistent, and unstoppable. Join today at broads.app and use code PODCAST for 20% off your first month! Find more from Tara: Website: https://www.taralaferrara.com/Instagram: @taralaferrara @thetaratalk @broads.appYoutube: Tara LaFerraraFind more from Tallene and Sirak:Instagram: @PCOSWeightLossWebsite: https://pcosweightloss.org

Send us a textWant to write blog content that ranks on Google and keeps readers engaged? In this video, we chat with content marketing expert Allison Verhalen about balancing SEO and engaging writing. Learn blogging best practices, keyword strategies, and how to drive more traffic to your website.

The Bulletproof Dental Podcast Episode 385 TITLE: Blue Ocean Strategies VS Red Ocean Approaches HOSTS: Dr. Peter Boulden and Dr. Craig Spodak DESCRIPTION Peter Boulden and Craig discuss Blue Ocean Strategies in dentistry, contrasting them with Red Ocean approaches. They explore how dental practices can create new market opportunities rather than competing in saturated spaces. Key topics include video marketing, SEO strategies, site selection, and building successful practices through modern facilities, strong team culture, and exceptional patient experiences.  TAKEAWAYS Blue Ocean Strategies focus on creating new market spaces. Red Ocean Strategies involve competing in saturated markets. Marketing often fails due to lack of visibility, not quality. Video marketing is an underutilized tool in dentistry. Long tail keywords can significantly improve SEO results. Demographics and location play a crucial role in business success. Understanding patient fears can enhance marketing effectiveness. Personalized marketing messages resonate more with potential patients. Creating a non-traditional dental office environment can attract more patients. Patients often care more about the experience than dentists realize. Building a dental business requires a focus beyond just clinical skills. Internal referrals are a key indicator of practice success. A strong team culture is essential for attracting top talent. Effective communication within the team enhances overall practice efficiency. Continuous evolution and adaptation are necessary for long-term success. CHAPTERS 00:00 Understanding Blue Ocean Strategies 03:00 Marketing in a Red Ocean 06:01 The Power of Video Marketing 08:55 Long Tail Keywords and SEO Strategies 12:06 Demographics and Site Selection for Success 25:17 Identifying Dental Opportunities 32:09 Creating a Unique Dental Experience 39:02 Talent Acquisition in Dentistry 43:56 The Importance of Team Dynamics REFERENCES Bulletproof Summit Bulletproof Mastermind  

Want to unlock the secrets to skyrocketing your Teachers Pay Teachers (TPT) business? Discover how understanding watch time and sales potential can transform your resource's rankings and boost your profits. Forget about rigid formulas; instead, learn how to harness the power of TPT's search engine to create a win for you, TPT, and your buyers. We'll guide you through mastering keyword strategies and crafting eye-catching product covers that speak directly to buyer intent. Say goodbye to seasonal keyword traps and hello to maximizing your product's visibility with strategic insights from our journey in social media content creation.Feeling awkward about promoting your TPT store? You're not alone! Join me as we navigate the common discomfort of self-promotion and explore why reaching out for support can actually strengthen relationships with your followers. Discover how building a community of engaged buyers can lead to enthusiastic reviews and recurring sales. Plus, get a sneak peek into next week's episode where I'll reveal strategies to earn an extra thousand dollars in March. Whether you're a seasoned seller or just getting started, this episode offers practical tools and insights to elevate your TPT business.Check Out My YouTube Channel: https://www.youtube.com/c/laurenfultonLink to Rank my Resources Bootcamp: https://rebrandedteacher.kartra.com/page/mnx229My Instagram: https://www.instagram.com/laurentschappler/My Other YouTube: https://www.youtube.com/@LaurenATschFree Rebranded Teacher Facebook Group: https://www.facebook.com/groups/749538092194115Support the show

In this episode of The Sassy Solopreneur, Jamie dives into one of the most underrated yet powerful SEO strategies—internal linking. She breaks down why most food bloggers overlook it, the biggest mistakes to avoid, and how to optimize internal links for better rankings, more page views, and stronger topical authority. If your blog traffic is stuck, this is the strategy you need. Tune in now!→ JOIN THE EMAIL LIST HERE // Sign up to receive my weekly Sassy Sundays email series packed with SEO tips, traffic-scaling strategies, and tons of juicy gems on building a profitable food blog business, delivered–you guessed it–on Sundays.→ MORE ABOUT JAMIE // I'm a multi-six-figure food blogger, digital entrepreneur, and online educator with 14+ years of digital marketing experience. In the last 9+ years, I've successfully scaled my food blog into a sustainable, profitable multi-six-figure business. My business has afforded me the freedom & flexibility to work for myself on my own terms and manifest the life of my dreams. Now, my mission is to guide experienced food bloggers down this same path.→ WORK WITH ME // If you're an experienced food blogger looking to refine your niche, revamp your content strategy, and grow & monetize your email list, let's work together!→ LET'S CONNECT // Instagram • LinkedIn • A Sassy Spoon→ RATE & REVIEW // Apple Podcasts Hosted on Acast. See acast.com/privacy for more information.

Is your website truly working as hard as your sales team? In today's competitive digital landscape, your website isn't just an online brochure—it can be one of your best salespeople. Podcaster and influencer Sam Dunning joins The Sales Gravy Podcast to discuss the Caveman Grunt Website Test, why effective SEO strategies are never a one-and-done exercise, and how to build and how to maximize website performance for consistent sales growth. If your site isn't converting visitors into customers, it's time to rethink your approach. In this blog post, we'll show you how to apply Dunning's key strategies to turn your website into a dynamic, lead-generating sales machine. Key Takeaways: Caveman Grunt Website Test: Follow the “We do X that solves Y” formula for clarity and effective conversion. Understanding Customer Pain Points: Craft landing pages that directly address customer pain points using simple, jargon-free solutions. Leveraging Podcasts for Lead Generation: Use podcasting to build authority, get referrals, and increase inbound traffic. Turn Your Passions Into Profit: Experiment with activities you enjoy to see if they can be monetized, and give them three months to generate results. SEO is a Long-Term Commitment: Don't treat SEO as a one-time task. Ongoing optimization, including backlinks, keyword updates, and metadata improvements, is key to keeping your website visible. https://youtu.be/y3-ALV67iT4 1. SEO Strategies are Not Dead Sure, the introduction of AI optimization has some professionals running to figure out the algorithm for getting high rankings from AI platforms like ChatGPT or even Google's AI overviews. But as far as we know, for Google – which still dominates the landscape – the same effective SEO strategies make for high rankings on AI overviews.  That means overall you still need to focus on Google's EEAT format: Experience, Expertise, Authority, and Trust. If you decide that SEO is worth your time then the best place to start is coming up with what your potential customers will be searching for to solve their problem. Consider: Industries where you've already seen success selling your products or services Companies or organizations that can afford your solutions What those companies might currently have cobbled together to solve their problems 2. The Caveman Grunt Website Test: A Simple Formula for Success Does your website pass the Caveman Grunt Test? The premise is simple: If a caveman visited your website, would it be immediately clear what problem you solve and how you solve it? Keep your messaging straightforward—avoid jargon and unnecessary complexity. Tip: Focus on the "We do X that solves Y" formula for a clear value proposition. Too many businesses miss out on potential conversions by overcomplicating their website copy. Simple, direct language can drastically improve your conversion rates. 3. The Importance of Identifying and Addressing Customer Pain Points The most successful websites address specific pain points right away. Your landing pages should immediately highlight the problem your customer faces and present your solution in a simple, jargon-free manner. Here's what to include: Clear, Benefit-Focused Headlines that speak to your customer's pain point. If you confuse, you lose. Trust Signals like customer reviews, testimonials, and case studies. Explainer Videos or step-by-step guides to show how your product or service solves the problem. Why this works: Customers are most likely to convert when they feel you understand their challenges and have effective solutions. Ensure that your landing pages and home page are designed to address these pain points quickly 4. Using Podcasts to Build Authority and Generate Leads Once you've optimized your website for clarity and customer pain points, it's time to extend your reach. Podcasting is a powerful tool for building your brand, establishing authority,

In this episode, I share key insights from my talk at the LMN Mastermind event in Toronto, diving into powerful branding and SEO strategies that will elevate your business and web presence. Learn how to position your company for success, attract the right audience, and dominate your industry online. Tune in for actionable tips to take your brand to the next level! LINK Membership Get Brian's Free Newsletter https://www.lawntrepreneuracademy.com/  LMN Mastermind Sessions (Use code Brian). LMN Landscape Software (Interested in checking out LMN and giving it a free Trial? Use our link or the code "Brian" to get the best savings and signup experience possible). Brian's Lawn Maintenance On YouTube Brian's Lawn Maintenance On Instagram www.brandedbullinc.com  www.CycleCPA.com mention code: Brian to save $200. www.PostcardMania.com/Brian Zero to $100K!: The Complete Guide on How to Start a Successful Lawn Care Company Brian's Lawn Maintenance "MERCH"   Our Affiliate Partners: www.EquipmentDefender.com (Brians10 Save 10%) www.KujoYardwear.com (Brians10 Save 10%+Free Shipping!) www.ISOtunes.com (Save 10%) https://bit.ly/3wzhaI4 www.ProvenLocks.com (Brians10 Save 10%) www.DarwinsGrip.com (Brians10 Save 10%) www.Plow-Right.com (Brians10 Save 10%) www.Ballard-Inc.com (Brians10 Save 10%) www.EarthWay.com (Brians10 Save 10%) www.RhinoHitch.com (Brians10 Save 10%) www.SureCanUSA.com (Brians10 Save 10%) www.ComfortTrim.com (Brians10 Save 10%)